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<p>We usually did one state per week. This gives you ample time to study th ...
<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>aasahu.info</title> <atom:link href="http://aasahu.info/?feed=rss2" rel="self" type="application/rss+xml" /> <link>http://aasahu.info</link> <description></description> <lastBuildDate>Sun, 01 Oct 2023 14:54:33 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.1.3</generator> <item> <title>Easy Online Payday Loans</title> <link>http://aasahu.info/?p=86</link> <comments>http://aasahu.info/?p=86#comments</comments> <pubDate>Mon, 17 Jul 2023 22:27:52 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://aasahu.info/?p=86</guid> <description><![CDATA[Upon getting information about an upcoming school science fair and the need to consider a topic of interest, many students will typically have no idea where to get started. While the science fair is typically a common occurrence in any … <a href="http://aasahu.info/?p=86">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> Upon getting information about an upcoming school science fair and the need to consider a topic of interest, many students will typically have no idea where to get started. While the science fair is typically a common occurrence in any school at any grade level, there are different types of topics that should be taken a look at depending on the age of the student. After first taking a look at the many different categories of science projects, you will be able to locate a suitable choice of topic to take to the next level.There is a wide variety of categories that fall under the types of science projects that can be chosen for a school science fair. These include biology, chemistry, physics, microbiology, biochemistry, medicine, environmental, mathematics, engineering, and earth science. While you may not have yet learned very much in any of these categories, don’t be afraid to see what each one entails. Taking a good look at your interests will allow you to focus on the right direction to take.Many resources are also available for those who are unsure as to the topic they are wanting to use to create their science projects. If you take a look at the topics that fall under the biology category, you will likely notice that there are topics that deal with plants, animals, and humans. For those who are in 2nd grade or 3rd grade, an interesting topic may be to determine if ants are picky over what type of food they eat. While this topic might not be of interest to an 8th grader, it is certainly something in the biology category that an elementary school student would enjoy.Along with the biology category, a high school student may want to take a look at diffusion and osmosis in animal cells as this would be a more appropriate topic for the grade level. A student in 6th grade would be more advanced than an elementary school student, but not as advanced as a high school student. At this middle school grade level, a topic of how pH levels effect the lifespan of a tadpole may be of interest.Whichever resource is used to locate a topic for science projects, it is always a good idea to consider the grade level of the student prior to making a selection. It is always assumed to be best to have a project at an appropriate level in order to keep the attention of the student and provide a fun and enjoyable learning experience. </p><div class="mads-block"></div>]]></content:encoded> <wfw:commentRss>http://aasahu.info/?feed=rss2&p=86</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Use a Collage to Teach Social Studies</title> <link>http://aasahu.info/?p=84</link> <comments>http://aasahu.info/?p=84#comments</comments> <pubDate>Sun, 09 Jul 2023 18:20:19 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://aasahu.info/?p=84</guid> <description><![CDATA[Try making a collage with your child to make learning about your home state fun. Materials needed: magazines, newspapers, scissors, glue, construction paper or poster board.Making a collage is a really fun way to learn basic facts about your state. … <a href="http://aasahu.info/?p=84">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> Try making a collage with your child to make learning about your home state fun. Materials needed: magazines, newspapers, scissors, glue, construction paper or poster board.Making a collage is a really fun way to learn basic facts about your state. You can give them certain information about your state that they must include in the collage or just let them decide. I give my children guidelines that must be followed. There collages have to have the state capital, state bird, flower, major economic features, major geographic features and famous people that have come from that state. After that , they can research further to add more layers and information to the collage. They learn interesting facts about our fifty states and have fun in the process.Instructions for making your State Collage:<br />Cut out the form of your state out of construction paper or poster board.<br />Give your kids the required points they have to cover.<br />Have your kids cut pictures out of magazines, newspaper and or print them off the internet.<br />Glue the pictures on the collage in the appropriate space. (ie. state capital in approximate place)</p><p>Let your kids give you an oral presentation describing what they’ve learned from making the collage.(an introduction to public speaking never hurts)</p><p>We usually did one state per week. This gives you ample time to study the interesting things that come up while you are researching. 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<wfw:commentRss>http://aasahu.info/?feed=rss2&p=84</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Do You Also Exist In The Anti Matter Universe? Where Is It?</title> <link>http://aasahu.info/?p=81</link> <comments>http://aasahu.info/?p=81#comments</comments> <pubDate>Sat, 08 Jul 2023 18:50:09 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Universities]]></category> <guid isPermaLink="false">http://aasahu.info/?p=81</guid> <description><![CDATA[I have discussed the existence of your “Probable Selves” in probable or what I sometimes refer to parallel universes in a recent article. I have discussed your existence in other “Simultaneous Selves” in your familiar present world, I have discussed … <a href="http://aasahu.info/?p=81">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<div id="article-content"><p>I have discussed the existence of your “Probable Selves” in probable or what I sometimes refer to parallel universes in a recent article. I have discussed your existence in other “Simultaneous Selves” in your familiar present world, I have discussed the existence of your “Reincarnational Selves” in what you would consider past lives and I have discussed your dream self.</p><p>Before you get too overwhelmed with the knowledge of the many aspects of your whole self or Soul, lets not forget the self that lives in the Anti-Matter universe. For those of you who are confused, there are many previous articles that can be found here attempting to explain the existence of and the reason behind the many personality aspects of the whole self or if you prefer, the soul.</p><p>The whole self can be referred to as the Soul, and I sometimes capitalize Soul for the sake of those who would not understand the God-like qualities and ambitions of the Soul. I do it to remind or the unimaginable scope of an unlimited energy presence that has the ability to live many lives simultaneously through it’s many personalities and still maintain its balance and presence in its own multi dimensional reality. Before you begin to get a feeling of insignificance in light of what I have said regarding souls and their multiple personalities, perhaps it would be better to say that you have a soul of your very own, which is then a portion of the oversoul.</p><p>If we aren’t careful here we can get bogged down with words and semantics. One of the reasons is that there simply aren’t adequate words to explain some of these concepts that originate in other dimensions, so we have to improvise and in so doing, sometimes lose something in the telling of the tale.</p><p>In this article, I want to further explain the existence of the universe of anti-matter or the universe of negative matter which is somewhat easier to explain than anti-matter. For this article then, anti matter is the same as negative matter and you might say that either are “off limits” for you in terms of contact for the foreseeable future.</p><p>You do have access to the knowledge and wisdom of your reincarnational selves, your probable selves and your simultaneous selves, and your dreaming self, especially in the dream state. I would venture to say without a doubt that in your dreams, you have solved problems with the help of your probable selves who themselves in their own reality system have dealt with similar problems, that they lend a psychological hand to you unknowingly and you to them. There is a psychological bleed through of this helpful knowledge between dimensional systems. Your experience may also help them if they find themselves in a similar need and this helpful information will be transferred in the dreaming state.</p><p>There are other aspects of you that you are totally unaware of and I have not touched on this yet, at least not in any depth, simply because it will undoubtably scandalize your intellect in trying to understand it, but I will soon also discuss the existence of your future selves.</p><p>You don’t have to much trouble grasping the concept of “past reincarnational selves” even though you may not be thoroughly convinced of the legitimacy of the concept, but can you intellectually deal with the concept of existence of your future selves living now? I hope so, because we are going to go there in a soon to be published article, but for now, lets get on with the task at hand, the discussion of the universe of anti matter and why it differs so much from the recognition of your other personality aspects that are somewhat available to you through inner intuitional recognition.</p><p>Though your reincarnational selves, probable selves, simultaneous selves and even your dream self exist in other planes or dimensions, they are all somewhat interconnected or related to your positive universe, so communication under certain favorable conditions, with proper training and a belief system that is flexible and not too rigid is not only possible but likely, especially in the dream state.</p><p>In an unimaginable time before time existed, when the physical universe and earth were formed there were certain processes which brought about not only the formation of the earth that you inhabit, but also the dream universe and the universe of anti-matter. In the case of physical worlds, the non physical dream universe was inherent within the positive universe and the excess energy created the universe of negative matter in processes that I have explained before.</p><p>This process has been discussed in some detail, so we will skip over it here. The earth is composed of matter, or positive matter, meaning atoms, molecules and such. Please understand that we could have just as easily termed your world as the world of negative matter from the perspective of your negative universe self, but it more conforms to the accepted definition of positive matter for our purposes. It should go without saying that the same atoms and molecules also have a negative face that creates the negative universe and negative earth.</p><p>There was thereafter matter that was unused in the formation of the earth and for deeper, but necessary reasons, the dream universe was formed from what I will call neutral matter and beyond the dream universe, the negative matter universe was formed as a mirror universe to the positive matter universe.</p><p>Your world could not exist without the dream universe which is chemically activated by your dreaming self for reasons connected with your survival as a physical being. In other words, dreaming is intimately connected with any and all physical worlds for their very survival. Dreaming is not only a human aspect, since all consciousness dreams. The flowers dream, trees dream, ants dream and in a limited way, your cells dream and the atoms that compose them dream.</p><p>This explanation will make no sense at all unless you look at it from the perspective of energy itself. Please understand when I refer to energy, I do not refer to the electrical energy that you power your world with, otherwise, you would be able to plug your TV into a cloud or charge your I-Pad. The energy of which I speak is the natural vital energy that is behind the existence of the physical universe and all worlds in all dimensions. In a way it can be compared to the air that you breath. I know this is not the best analogy, but it will have to do for now. Air is everywhere, at least within the limits of your earthly atmosphere. You cannot see it, you cannot touch it, but you breathe it in, inhaling, then exhale it outward, and it is not the same going out as it was coming in.</p><p>In somewhat the same way, the vital creative energy of the universe cannot be seen or touched yet it comes and goes and never ceases to replenish itself and as it passes thorough your system it leaves objects and events in its wake and on its departure from your system, it is not the same as it was on its entrance. This universal energy is generalized, it is everywhere but self aware to a limited extent, and thereby seeks to show itself and it does this in your world through the formation of matter into solid appearing objects and events. It does the same in other worlds, though not always in a physical sense, but always through the use of atoms as building blocks, creating structures with form but without mass or bulk, as in your dream objects and events.</p><p>In your world the universe itself consists of energy expressing itself in only one possible way that activates your particular senses but there are other possible ways for this universal energy to make itself known, that is in other universes, perceivable to other types of consciousness alien to your own. One of these other types of consciousness belongs to another aspect of YOUR greater self or soul, that lives in the negative universe of anti matter.</p><p>All energy pulsates, it fluctuates and it has definite intervals when it IS and an equal amount of intervals when it ISN’T and when it isn’t, from your perspective, it is not dead, it is involved in creating the negative universe. These intervals of absence added up will equal the exact same amount to time as the intervals of presence in your world. Now, this is all relative, but when these, shall we say, positive intervals strike the chord of your universe, it exists quite nicely and so do you. The same holds true for the anti matter universe. This means that you exist the same amount of time that you don’t exist. This infers that your negative self exists when you don’t.</p><p>Now, this brings up the question of “What happens to my positive universe when the energy is not here but busy creating the universe of negative matter?” It can be correctly assumed that your universe does not exist for just as long as it does exist, but there are two overriding factors which makes this lapse ride over your conscious attention. These energy fluctuations are simultaneous, so fast that your particular type of consciousness simply moves too slow to catch the lapses and you do not notice these blank spots in your experience. Your consciousness is precisely tuned to your particular system of reality and is not able to perceive the built in fluctuations. Without getting too much farther into the weeds here, let me say that you don’t exist for as long as you do exist and you don’t even notice it.</p><p>By now you have probably figured out that when you don’t exist here in your familiar positive world, you do exist in the universe of anti matter, in a world strikingly similar to your familiar home Earth, the negative stroke of energy creating another aspect of the Soul/Entity. In this anti matter universe, you exist, not a mirror image of you, possibly not even the same gender, probably not the same age, but with other similarities known only to the Soul. Unlike other aspects of your inner identity, your anti-self is relatively unreachable by your positive oriented consciousness since when you exist and are available, he does not exist, so even dream contact is impossible.</p><p>This anti matter universe exists within the same known positive universe, but it will never be found by trying to asses its weight or bulk, since for the same reason that it simply doesn’t exist when your scientists exist and are able to explore through physical instruments. In a very real sense they are trying to explore that which technically does not exist. Its existence can be hypothesized and mathematically deduced and most people can envision the reasons for its existence, even though they may not fully understand the total concept. It could also be said that a certain balance is achieved through the existence of the opposite universes and worlds.</p><p>Of course, when all physical lives are finished and the total self or Soul is reorganizing and bringing together all of its personalities there are no longer any physical requirements to be maintained and both the positive self and the negative self, the past reincarnational aspects of self, the probable aspects of the self and the simultaneous selves, the dream self and yes, even your future selves are all on the same page, so to speak, and each will become acquainted with the others with the ultimate realization that all were always ONE SELF.</p><p>And after all of this, after many physical lives are completed by the many personalities and all challenges and goals met, you are ready to progress into more advanced systems of reality that are far beyond your wildest imagination, and you will have evolved into something with more expansive awareness and ready for the next voyage of consciousness, for after all, it’s all about consciousness and the voyage never ends. For those of you concerned with that statement, there are rest periods in between.</p><p>In a way almost impossible to grasp from your viewpoint, all of your selves are alive and well now, functioning in their own fields of actuality since in truth, past, present and future all exist in the vast, expansive present of the inner universe, and of course, this is quite clear to the Soul from its crystal like perspective.</p><p>Next Article; Future selves that are alive now.</p></p></div><p><br/><a style="display:none;" target="_blank" href="http://corkfthu.info/">keyword</a><a style="display:none;" target="_blank" href="http://civycn.info/">keyword</a><a style="display:none;" target="_blank" href="http://cirghu.info/">keyword</a></p>]]></content:encoded> <wfw:commentRss>http://aasahu.info/?feed=rss2&p=81</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>What Is An Online Business?</title> <link>http://aasahu.info/?p=76</link> <comments>http://aasahu.info/?p=76#comments</comments> <pubDate>Sat, 13 May 2023 12:03:48 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[best business ideas]]></category> <category><![CDATA[best online business]]></category> <category><![CDATA[best online business ideas]]></category> <category><![CDATA[best online business to start]]></category> <category><![CDATA[business ideas]]></category> <category><![CDATA[how to make money online]]></category> <category><![CDATA[make money online]]></category> <category><![CDATA[online business]]></category> <category><![CDATA[online business from home]]></category> <category><![CDATA[online business ideas]]></category> <category><![CDATA[small business ideas]]></category> <category><![CDATA[start an online business]]></category> <category><![CDATA[start online business]]></category> <category><![CDATA[starting an online business]]></category> <guid isPermaLink="false">http://aasahu.info/?p=76</guid> <description><![CDATA[When we mention the phrase “Online Business” – we are actually referring to the term utilized for any sort of business deal that comprises the sharing of information or data across the World Wide Web. This is also referred to … <a href="http://aasahu.info/?p=76">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> When we mention the phrase “Online Business” – we are actually referring to the term utilized for any sort of business deal that comprises the sharing of information or data across the World Wide Web. This is also referred to as e-business.In this current age, research has proven that more and more businesses are being introduced online on daily basis. This is because it offers loads of benefits and leverage for new businesses and existing ones.The benefits of utilizing online marketing over that of offline (brick-and-mortar) marketing is primarily that of extensive reach, robust customer communication, target audience engagement, among others. Below are basic advantages of online business and marketing and why it is important for you to consider having your business launched on the internet.Online Business & Marketing Offers Widespread Audience PotentialIf you are just starting out a new business or have been in business for long; once you decide to expand and launch out online, you will have more opportunities to reach out to more customers. Launching your business online will offer you access to millions of prospective consumers online, locally and globally. Online marketing helps you reach these customers much easier and even at lesser fee than you would through offline business marketing. As an online marketer, you will be able to target more people by simply placing ads in diverse search engines, including those of Yahoo, Bing, Google, etc. With SEO applied, and using specific vital related business keywords, the business can gain first-page search engine ranking which is great for attracting loads of organic traffic and, as a result, more exposure to potential customers all around the world.It Provides Available InformationWith online business and marketing product details are more widely and readily available to large audience of people who might be interested in such products/services. It allows you to post service or product images, descriptions and prices on the internet via your website. Having an online business lets you reveal key advantages of your services or products over other competitors.It Offers Better TrackingWith dedicated software – online businesses can easily and better track business activities online. With this, businesses can apportion more advertising dollars to the right search engines to produce greater volume of website traffic.Online Business Provides Better Customer Engagement and ContactOnline business and marketing offers better customer engagement and contact. This is because the internet offers businesses the platform and capacity to deliver clear communication to their target audience and customers. With the potentials to generate email leads from website visitors, effective communication becomes easier and more direct, with much better benefit to enjoy higher returns on investment. This is also quite cheaper to attain than it is with offline business and marketing. </p>]]></content:encoded> <wfw:commentRss>http://aasahu.info/?feed=rss2&p=76</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>What Is An Online Business?</title> <link>http://aasahu.info/?p=74</link> <comments>http://aasahu.info/?p=74#comments</comments> <pubDate>Fri, 12 May 2023 09:27:29 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[best business ideas]]></category> <category><![CDATA[best online business]]></category> <category><![CDATA[best online business ideas]]></category> <category><![CDATA[best online business to start]]></category> <category><![CDATA[business ideas]]></category> <category><![CDATA[how to make money online]]></category> <category><![CDATA[make money online]]></category> <category><![CDATA[online business]]></category> <category><![CDATA[online business from home]]></category> <category><![CDATA[online business ideas]]></category> <category><![CDATA[small business ideas]]></category> <category><![CDATA[start an online business]]></category> <category><![CDATA[start online business]]></category> <category><![CDATA[starting an online business]]></category> <guid isPermaLink="false">http://aasahu.info/?p=74</guid> <description><![CDATA[When we mention the phrase “Online Business” – we are actually referring to the term utilized for any sort of business deal that comprises the sharing of information or data across the World Wide Web. This is also referred to … <a href="http://aasahu.info/?p=74">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> When we mention the phrase “Online Business” – we are actually referring to the term utilized for any sort of business deal that comprises the sharing of information or data across the World Wide Web. This is also referred to as e-business.In this current age, research has proven that more and more businesses are being introduced online on daily basis. This is because it offers loads of benefits and leverage for new businesses and existing ones.The benefits of utilizing online marketing over that of offline (brick-and-mortar) marketing is primarily that of extensive reach, robust customer communication, target audience engagement, among others. Below are basic advantages of online business and marketing and why it is important for you to consider having your business launched on the internet.Online Business & Marketing Offers Widespread Audience PotentialIf you are just starting out a new business or have been in business for long; once you decide to expand and launch out online, you will have more opportunities to reach out to more customers. Launching your business online will offer you access to millions of prospective consumers online, locally and globally. Online marketing helps you reach these customers much easier and even at lesser fee than you would through offline business marketing. As an online marketer, you will be able to target more people by simply placing ads in diverse search engines, including those of Yahoo, Bing, Google, etc. With SEO applied, and using specific vital related business keywords, the business can gain first-page search engine ranking which is great for attracting loads of organic traffic and, as a result, more exposure to potential customers all around the world.It Provides Available InformationWith online business and marketing product details are more widely and readily available to large audience of people who might be interested in such products/services. It allows you to post service or product images, descriptions and prices on the internet via your website. Having an online business lets you reveal key advantages of your services or products over other competitors.It Offers Better TrackingWith dedicated software – online businesses can easily and better track business activities online. With this, businesses can apportion more advertising dollars to the right search engines to produce greater volume of website traffic.Online Business Provides Better Customer Engagement and ContactOnline business and marketing offers better customer engagement and contact. This is because the internet offers businesses the platform and capacity to deliver clear communication to their target audience and customers. With the potentials to generate email leads from website visitors, effective communication becomes easier and more direct, with much better benefit to enjoy higher returns on investment. This is also quite cheaper to attain than it is with offline business and marketing. </p>]]></content:encoded> <wfw:commentRss>http://aasahu.info/?feed=rss2&p=74</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Telecommunication Industry Tricks</title> <link>http://aasahu.info/?p=72</link> <comments>http://aasahu.info/?p=72#comments</comments> <pubDate>Fri, 12 May 2023 04:04:33 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Telecommunications]]></category> <guid isPermaLink="false">http://aasahu.info/?p=72</guid> <description><![CDATA[How many of you out there are unhappy with your current phone company? Do you feel like you are being ripped off and taken advantage of. Well I’m going to share with you how to get better customer service and … <a href="http://aasahu.info/?p=72">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> How many of you out there are unhappy with your current phone company? Do you feel like you are being ripped off and taken advantage of. Well I’m going to share with you how to get better customer service and better products as well as guard against telecommunication industry tricks I will also share with you some of the common problems with telecommunication industry services today.Some companies in the telecommunication industry will do anything to get your business as the telecommunication industry is so competitive they even use really dirty tricks to do this, Below are just a couple of the tricks telecommunication industry companies use which you should be aware of.1. Picking. This is a very sneaky way of getting your business and laws have done a great job of putting an end to it, but it still happens from time to time. ‘Picking’ is when a telecommunications carrier gets your business by your ‘somewhat’ unaware authorization. You fill out some form to win a prize or answer a survey and the next thing you know, you’ve been switched without knowing it and suddenly your outrageous bill is your only indication that something is horribly wrong.2. Slamming – This is just what it sounds like, you go to bed using one service and wake up using another and you’ll never know it until you’ve gotten that outrageous bill.A lot of telecommunication companies out there in the telecommunication industry use all kinds of creative ways to get your business, none of which is really based around earning your business.The best advice I can give you to avoid these problems is to have a personal telecommunication industry specialist who is assigned to make sure all of your telecommunications needs are being met. The assigned telecommunications specialist will make sure all your services are being provided at not only the best rate, but also with the best in customer service. I’m not talking about hiring someone for this, but finding a company that allows its reps to provide that ‘direct link’ to the company. </p>]]></content:encoded> <wfw:commentRss>http://aasahu.info/?feed=rss2&p=72</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Looking For CNC Turning Center Financing News?</title> <link>http://aasahu.info/?p=70</link> <comments>http://aasahu.info/?p=70#comments</comments> <pubDate>Thu, 11 May 2023 13:45:24 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[basic finance]]></category> <category><![CDATA[Finance]]></category> <category><![CDATA[finance basics]]></category> <category><![CDATA[finance books]]></category> <category><![CDATA[finance bros]]></category> <category><![CDATA[finance career]]></category> <category><![CDATA[finance degree]]></category> <category><![CDATA[finance frauds]]></category> <category><![CDATA[finance kya hai]]></category> <category><![CDATA[finance major]]></category> <category><![CDATA[finance meaning]]></category> <category><![CDATA[finance news]]></category> <category><![CDATA[finance shorts]]></category> <category><![CDATA[finance stock]]></category> <category><![CDATA[finance with sharan]]></category> <category><![CDATA[fix finances]]></category> <category><![CDATA[fix my finance]]></category> <category><![CDATA[learn finance]]></category> <category><![CDATA[mba finance]]></category> <category><![CDATA[mba finance jobs]]></category> <category><![CDATA[mba in finance]]></category> <category><![CDATA[personal finance]]></category> <category><![CDATA[public finance]]></category> <category><![CDATA[raga finance]]></category> <category><![CDATA[study finance]]></category> <category><![CDATA[what is finance]]></category> <category><![CDATA[yahoo finance]]></category> <category><![CDATA[yahoo finance premium]]></category> <guid isPermaLink="false">http://aasahu.info/?p=70</guid> <description><![CDATA[If your business or work involves using heavy machinery but also keen precision, then the CNC turning machine is the right choice for you. This allows you to move and rotate large pieces of material to change their shape and … <a href="http://aasahu.info/?p=70">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> If your business or work involves using heavy machinery but also keen precision, then the CNC turning machine is the right choice for you. This allows you to move and rotate large pieces of material to change their shape and size as you want. Manual work of the same takes a lot more time and effort and does not give as much accuracy as a digitized CNC turning machine will give you. Read on this article to find out more about this machine and how you can get it for yourself with CNC turning center financing. Here are some of its functions and uses:o This machine’s basic function is to allow you to keep the material on the lathe and then begin the cutting. You must keep cutting till you reach the desired shape and size. You can use this machine to cut from both directions – either from outside the material or from the inside, going outward. All it takes is a simple input of numerical instructions to the computer. This computer allows you complete control over the machine, giving you precision and accuracy. The machine has numerous other advantages that only those who use it truly appreciate, but as all good things, is very expensive. This is where the question of CNC turning center financing comes in, as your best option to get a machine for yourself even when you cannot afford it.o Some of the uses of this machine are as follows:- cutting metal<br />- smoothening metal surfaces<br />- tapering metal ends<br />- contouring metal<br />- making shafts, brushes, hubs, rods and pulleyso You can also use a circular cross-section with this machine to cut your metals.o Software allows you a lot of cost saving but also restricts the number and variety of designs you can use.o The basic advantage of this machine is that it gives you very cost-effective results and high-quality finished products. Every old-timer in the industry will agree when it comes to this.o It can use techniques like undercutting, handling hard angles, maneuvering virtually any shape and also reducing your costs.o You can create really intricate and complicated designs and shapes with this machine.o This machine even allows you to make many copies of the same part of a piece of equipment. For instance, if there is a part of a machine that you need to use continually and in many places but it doesn’t change size or shape, you can use the CNC turning machine to make multiple copies of this in minimal time.o Using financing, you can get a machine for your own company and watch your profits grow.If your business is just starting out, it is normal to be not able to afford this machine right away. As this is the case for many other businesses, financial institutions now give out loans and financing for you. Keeping in mind all the above mentioned multifarious uses of this machine, your business will of course thrive with such a machine at hand. Your products will be error-free, the production process will be shorter, you’ll save time and money, and you get the exact level of precision you want. It will be foolish to give up these advantages don’t you think? And if you can’t afford it, there’s always CNC Turning Center Financing to help you out! Just approach a financial institute and get a solution to your monetary problems. </p>]]></content:encoded> <wfw:commentRss>http://aasahu.info/?feed=rss2&p=70</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Advertising – Precious Information Or Vicious Manipulation?</title> <link>http://aasahu.info/?p=67</link> <comments>http://aasahu.info/?p=67#comments</comments> <pubDate>Thu, 11 May 2023 08:54:27 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[advertising agency]]></category> <category><![CDATA[advertising basics]]></category> <category><![CDATA[advertising concepts]]></category> <category><![CDATA[advertising fails]]></category> <category><![CDATA[advertising industry]]></category> <category><![CDATA[advertising space]]></category> <category><![CDATA[advertising week]]></category> <category><![CDATA[best advertising]]></category> <category><![CDATA[children advertising]]></category> <category><![CDATA[creative advertising]]></category> <category><![CDATA[digital advertising]]></category> <category><![CDATA[facebook advertising]]></category> <category><![CDATA[false advertising]]></category> <category><![CDATA[online advertising]]></category> <category><![CDATA[targeted advertising]]></category> <category><![CDATA[tv advertising]]></category> <category><![CDATA[visual advertising]]></category> <category><![CDATA[what is advertising]]></category> <guid isPermaLink="false">http://aasahu.info/?p=67</guid> <description><![CDATA[Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they … <a href="http://aasahu.info/?p=67">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly.It will not be exaggerated if we conclude that we are ‘soaked in this cultural rain of marketing communications’ through TV, press, cinema, Internet, etc. (Hackley and Kitchen, 1999). But if thirty years ago the marketing communication tools were used mainly as a product-centered tactical means, now the promotional mix, and in particular the advertising is focused on signs and semiotics. Some argue that the marketers’ efforts eventually are “turning the economy into symbol so that it means something to the consumer” (Williamson, cited in Anonymous, Marketing Communications, 2006: 569). One critical consequence is that many of the contemporary advertisements “are selling us ourselves” (ibid.)The abovementioned process is influenced by the commoditisation of products and blurring of consumer’s own perceptions of the companies’ offering. In order to differentiate and position their products and/or services today’s businesses employ advertising which is sometimes considered not only of bad taste, but also as deliberately intrusive and manipulative. The issue of bad advertising is topical to such extent that organisations like Adbusters have embraced the tactics of subvertising – revealing the real intend behind the modern advertising. The Adbusters magazine editor-in-chief Kalle Lason commented on the corporate image building communication activities of the big companies: “We know that oil companies aren’t really friendly to nature, and tobacco companies don’t really care about ethics” (Arnold, 2001). On the other hand, the “ethics and social responsibility are important determinants of such long-term gains as survival, long-term profitability, and competitiveness of the organization” (Singhapakdi, 1999). Without communications strategy that revolves around ethics and social responsibility the concepts of total quality and customer relationships building become elusive. However, there could be no easy clear-cut ethics formula of marketing communications.ADVERTISING – PRESCIOUS INFORMATION OR VICIOUS MANIPULATION?In order to get insights into the consumer perception about the role of advertising we have reviewed a number of articles and conducted four in-depth interviews. A number of research papers reach opposed conclusions. These vary from the ones stating that “the ethicality of a firm’s behavior is an important consideration during the purchase decision” and that consumers “will reward ethical behavior by a willingness to pay higher prices for that firm’s product” (Creyer and Ross Jr., 1997) to others stressing that “although consumers may express a desire to support ethical companies, and punish unethical companies, their actual purchase behaviour often remains unaffected by ethical concerns” and that “price, quality and value outweigh ethical criteria in consumer purchase behaviour” (Carrigan and Attalla, 2001). Focusing on the advertising as the most prominent marketing communication tool we have constructed and conducted an interview consisting of four themes and nine questions. The conceptual frame of this paper is built on these four themes.THEME I. The Ethics in AdvertisingThe first theme comprises two introductory questions about the ethics in advertising in general.I.A. How would you define the ethics in advertising?The term ethics in business involves “morality, organisational ethics and professional deontology” (Isaac, cited in Bergadaa’, 2007). Every industry has its own guidelines for the ethical requirements. However, the principal four requirements for marketing communications are to be legal, decent, honest and truthful. Unfortunately, in a society where the course of action of the companies is determined by profit targets the use of marketing communications messages “may constitute a form of social pollution through the potentially damaging and unintended effects it may have on consumer decision making” (Hackley and Kitchen, 1999).One of the interviewed respondents stated that “the most successful companies do no need ethics in their activities because they have built empires.” Another view is that “sooner or later whoever is not ethical will face the negative consequences.”I.B. What is your perception of the importance of ethics in advertising?The second question is about the importance of being moral when communicating with/to your target audiences and the way consumers/customers view it. In different research papers we have found quite opposing conclusions. Ethics of business seems to be evaluated either as very important in the decision making process or as not really a serious factor in this process. An example of rather extreme stance is that “disaster awaits any brand that acts cynically” (Odell, 2007).It may seem obvious that the responsibility should be carried by the advertiser because “his is the key responsibility in keeping advertising clean and decent” (Bernstein, 1951). On the other hand the companies’ actions are defined by the “the canons of social responsibility and good taste” (ibid.). One of the interviewees said:”The only responsible for giving decent advertising is the one who profits at the end. Company’s profits should not be at the expense of society.”Another one stated that “our culture and the level of societal awareness determine the good and bad in advertising”.The increased importance of marketing communications ethics is underscored by the need of applying more dialogical, two-way communications approaches. The “demassification technologies have the potential to facilitate dialogue”, but the “monologic” attitude is still the predominant one (Botan, 1997). Arnold (2001) points out the cases of Monsanto and Esso which had to pay “a price for its [theirs] one-way communications strategy”. In this train of thought we may review ethics in advertisements from two different perspectives as suggested by our respondents and different points of view in the reviewed papers. The first one is that it is imperative to have one common code of ethics imposed by the law. The other affirms the independence and responsibility of every industry for setting its own standards.THEME II. Which type of regulation should be the leading one in the field of advertising?The next theme directs the attention towards the regulation system which should be the primary one. Widely accepted opinion is that both self regulation and legal controls should work in synergy. In other words the codes of practice are meant to complement the laws. However, in certain countries there are stronger legal controls over the advertising, e.g. in Scandinavia. On the other hand the industry’s self regulation is preferred in the Anglo-Saxon world. Still, not everyone agrees with the laissez-faire concept.One of our respondents said:”I believe governments should impose stricter legal frame and harsher punishment for companies which do not comply with the law.”Needless to say, the social acceptability varies from one culture/country to another. At the end of the day “good taste or bad is largely a matter of the time, the place, and the individual” (Bernstein, 1951). It would be also probably impossible to set clear-cut detailed rules in the era of Internet and interactive TV. Therefore, both types of regulation should be applied with the ultimate aim of reaching balance between the sacred right of freedom of choice and information and minimizing possible widespread offence. Put differently, the goal is synchronising the “different ethical frameworks” of marketers and “others in society” in order to fill the “ethics gap” (Hunt and Vitell, 2006).THEME III. Content of Advertisements.Probably the most controversial issue in the field of marketing communications is the content of advertisements. Nwachukwu et al. (1997) distinguish three areas of interest in terms of ethical judgment of ads: “individual autonomy, consumer sovereignty, and the nature of the product”. The individual autonomy is concerned with advertising to children. Consumer sovereignty deals with the level of knowledge and sophistication of the target audience whereas the ads for harmful products are in the centre of public opinion for a long time. We have added two more perspectives to arrive at five questions in the conducted interviews. The first one concerns the advertisement that imply sense of guilt and praise affluence that in the most cases cannot be achieved and the second one is about advertisements stimulating desire and satisfaction through acquisition of material goods.III.A. What is your attitude towards the advertisement of harmful products?A typical example is the advertisement of cigarettes. Nowadays we cannot see slogans like “Camel Agrees with Your Throat” (Chickenhead, accessed 25th September 2007) or “Chesterfield – Packs More Pleasure – Because It’s More Perfectly Packed!” (Chickenhead, accessed 25th September 2007). The general advertisement, sponsorship and other marketing communications means are already prohibited to be used by cigarette producers. Surprisingly, most of the answers of the respondents were not against the cigarettes advertisement. One of the respondents said:”People are well informed about the consequences of smoking so it is a matter of personal choice.”As with many other contemporary products the shift in communications messages for cigarettes is oriented towards symbol and image building. The same can be said for the alcohol ads. A well-known example of emotional advertising is the Absolut Vodka campaign. From Absolut Nectar, through Absolut Fantasy to Absolut World the Swedish drink actually aims to be Absolut… Everything.Advertising of hazardous products is even more harshly criticised when it is aimed at audiences with low individual autonomy, i.e. children. Two main issues in this respect are the manipulation of cigarettes and alcohol as “the rite of passage into adulthood” and the fact that “sales of health-hazardous products (alcohol, cigarettes) develop freely without much disapproval” (Bergadaa, 2007).III.B. What is your attitude towards the advertisement to children?Children are not only customers, but also consumers, influencers and users in the family Decision-Making Unit (DMU). Additional difficulty is that they are too impressionable to be deciders in the DMU. At the same time it is not a secret that marketers apply “the same basic strategy of trying to sell the parent through the child’s insistence on the purchase” (Bernstein, 1951). It is not a surprise then that “spending on advertising for children has increased five-fold in the last ten years and two thirds of commercials during child television programs are for food products” (Bergadaa 2007). In the US alone children represent a direct purchases market of $24 billion worth (McNeal cited in Bergadaa, 2007) which certainly is on the top of the agendas of many companies. While exploiting children’s decision-making immaturity advertisers often go too far in dematerialising their products and “teleporting children out of the tangible and into the virtual world of brand names” (Bergadaa 2007). Teenage virtual worlds like Habbo where snack food brands run advertising campaigns are already a fact of life (Goldie, 2007). The imaginative worlds are popular not only online. Hugely successful for creating a fantasy world is Mc Donald’s. The company tops the European list of kids’ advertisers while more than half of the children’s adverts are for junk food.In some countries there are harsher restrictions to the children advertising.• “Sweden and Norway do not permit any television advertising to be directed towards children under 12 and no adverts at all are allowed during children’s programmes.<br />• Australia does not allow advertisements during programmes for pre-school children.<br />• Austria does not permit advertising during children’s programmes, and in the Flemish region of Belgium no advertising is permitted 5 minutes before or after programmes for children.<br />• Sponsorship of children’s programmes is not permitted in Denmark, Finland, Norway and Sweden while in Germany and the Netherlands, although it is allowed, it is not used in practice.” (McSpotlight, accessed 20th September 2007).According to a research by Roberts and Pettigrew (2007) the most frequent themes in children advertising are “grazing, the denigration of core foods, exaggerated health claims, and the implied ability of certain foods to enhance popularity, performance and mood.” But the junk food is not the only reason for parents’ preoccupation. According to a study of Kaiser Family Foundation (Dolliver, 2007) parents are concerned about the amount of advertising of the following products (in order of importance): toys, video games, clothing, alcohol/beer, movies, etc.The interviewed respondents were unanimous: “The advertising to children should be strictly monitored.” Similar results were obtained in surveys by Rasmussen Reports and Kaiser Family Foundation. Nevertheless, the legal means are just one part of the children’s protection. The other part involves “the decision-making responsibility of parents and teachers” which is “to assist their children in developing a skeptical attitude to the information in advertising” (Bergadaa 2007). The marketers themselves should also be involved in shaping the moral system of our future and “each brand should have its own deontology – a code of practice regarding children – rather than rely on industry codes” (Horgan, 2007).III.C. Do you think there are many misleading, exaggerating and confusing advertisements. Are many ads promising things that are not possible to achieve?It will not be exaggerated to state that advertising is in a sense “salesmanship addressed to masses of potential buyers rather than to one buyer at a time” (Bernstein, 1951). Since “salesmanship itself is persuasion” (ibid.) we cannot merely blame advertisers for pursuing their sales goals. However, in the last twenty years or so advertisers have increasingly applied semiotics in their messages and as a consequence ads have begun to function more and more as symbols. One extreme case in this stream of advertising is the creation of idealised image of a person who uses the advertised product. Bishop (2000) draws our attention to two “typical representatives of self-identity image ads” which entice consumers to project the respective images to themselves through use of the products:- “The Beautiful Woman”;<br />- “The Sexy Teenagers.Through setting of such stereotypes advertisers not only mislead the public and exaggerate the effects of products but also provoke low self-esteem in consumers. At the same time they promise results that in most cases are simply impossible to achieve. Instead of promoting “‘glamorous’ anorexic body images” communication messages should use “varied body types” and should drop the idea of the “impossible physical body images” (Bishop, 2000).To question III.C one of the respondents commented:”The customers of these products [the ones advertised through thin models] are mostly people who do not have the same physical characteristic. For me, this type of advertising is deliberately aimed at people to make them feel not complete, far from attractive social outsiders.”However, another interviewed stated that: “every person has his own way of evaluating what is believable and what is misleading. Consumers are enough sophisticated to know what is exaggerated.”Similarly, Bishop (2000) concludes that “image ads are not false or misleading”, and “whether or not they advocate false values is a matter for subjective reflection.” The author argues that image ads do not interfere with our internal autonomy and if people are misled, it is because they want it. It is all about our free choice of behaviour and no advertisement can modify our desires. Perhaps, the truth lies somewhere in-between the two extreme positions.III.D. What is your attitude towards advertisement that imply sense of guilt, and praise affluence that in the most cases cannot be achieved?A more specific case of controversial advertising is the one used to “promote not so much self indulgence as self doubt”; the one that “seeks to create needs, not to fulfill them: to generate new anxieties instead of allaying old ones” (Hackley and Kitchen, 1999). A response of our interviewee reads:”It is not only a matter of advertising. It has to do with the social inequality and the desire to possess what you can not.”Hackley and Kitchen (1999) refer to this discrepancy as to “when reality does not match the image of affluence and the result is a subjective feeling of dissonance”. The issue could be elaborated further through the next question.III.E. Are advertisements stimulating desire and satisfaction through acquisition of material goods moral?We live in a society which is more or less marked by materialism. Advertisements are often blamed to fuel consumption which is allegedly leading to happiness. The role of promoting satisfaction through acquisition of material goods has become so important that currently the “media products are characterised by relativism, irony, self referentiality and hedonism” (Hackley and Kitchen, 1999). Is the popular saying “those who die with most toys win” really a motivator in consumers’ behavior and could consumption be the cure of emotional dissonance? This seems to be the case provided a brand succeeds to enter in the evoked set of consumer choices. This new “kind of materialism” goes hand in hand with “the emergence of individualism via sheer hedonism along with narcissism and selfishness” (Bergadaa 2007).THEME IV. Is the quantity of advertisements justified?IV.A. Do you think there is too much advertising?An audit of food advertising aimed at children in Australia by Roberts and Pettigrew (2007) revealed that “28.5 hours of children’s television programming sampled contained 950 advertisements.” Actually, we all are being bombarded by ads on TV, Internet, print media, etc. The amount and content of marketing communications messages puts the consumer’s information processing capacity to a test. The exposure to marketing data overload often leads to diluted consumer’s selective perception. Whether our responses are circumscribed by “confusion, existential despair, and loss of moral identity” or we “adapt constructively to the [communications] Leviathan and become intelligent, cynical, streetwise” (Hackley and Kitchen, 1999) is a question open to debate.Two opposite streams of attitudes were produced in our research. One stance is concerned with the undue quantity of advertisement. The other stream proclaims that “If there is an advertisement, so it is justified by a need.” We agree that the communications overload may indeed have “pervasive effect on the social ecology of the developed world” (Hackley and Kitchen, 1999). If the increasing communication pollution is not managed properly by both legal and industry points of view yet again the advertising will manage “to hoist its foot to its own mouth and kick out a couple of its own front teeth” (Bernstein, 1951).CONCLUSIONIn preparation of this paper we have used qualitative depth interviews in order to get insights for what actual customers opine. We have also substantiated our presentation with references to a number of influential articles in the field of ethics in marketing communications. Generally, our respondents as well as various authors have taken two opposing stances. The first one affirms that ethics in marketing communications matters considerably, whereas the other one downsizes the importance of ethics, thereby stressing the role of other factors in consumer decision-making, i.e. price, brand loyalty, convenience, etc.Marketers should understand their “responsibility for the emerging portrait of future society” (Bergadaa 2007). Not only there is a need of legal ethical frame but also professional ethical benchmarks and deontology should be in place. One of the main challenges is to avoid creating “a happy customer in the short term”, because “in the long run both consumer and society may suffer as a direct result of the marketer’s actions in ‘satisfying’ the consumer” (Carrigan and Attalla, 2001).The strength of the advertisement influence exerted on consumers is only one part of the equation. On the other hand we may affirm that consumers are not morally subservient and according to the information process models there is a natural cognitive defense. The communications tools “offer us a theatre of our own imagination” (Hackley and Kitchen, 1999). Consequently, we accept the reality in terms of our own experiences. In this sense marketers do not create reality – they are simply a mirror of the society. We may argue that unfortunately this is not always the case.Advertising is often deservedly seen as the embodiment of consumer freedom and choice. Notwithstanding this important role, when the choice is “between one candy bar and another, the latest savoury snack or sweetened breakfast cereal or fast food restaurant” (McSpotlight, accessed 20th September 2007) it represents anything else but not an alternative and certainly not a healthy one.The words of Bernstein (1951), said fifty-six years ago are still very much a question of present interest: “It is not true that if we ‘save advertising, we save all,’ but it seems reasonable to assume that if we do not save advertising, we might lose all.”Anonymous (2006). Module Book 6, Marketing Communications, University of Leicester.Arnold, M. (2001). Walking the Ethical Tightrope (Marketing Corporate Social Responsibility), Marketing, 7/12/1001, p. 17.Bergadaa M. (2007). Children and Business: Pluralistic Ethics of Marketers, Society and Business Review, Vol. 2, No. 1, pp. 53-73.Bernstein, S. R. (1951). Good Taste in Advertising, Harvard Business Review, Vol. 29, No. 3, pp. 42-50.Bishop, J. D. (2000). Is Self-Identity Image Advertising Ethical?, Business Ethics Quarterly, Vol. 10, No. 2, pp. 371-398.Botan, C. (1997). Ethics in Strategic Communication Campaigns: The Case for a New Approach to Public Relations, Journal of Business Communication, Vol. 34, No. 2, pp. 188-202.Carrigan, M. and Attalla, A. (2001). The Myth of the Ethical Consumer – Do Ethics Matter in Purchase Behaviour?, Journal of Consumer Marketing, Vol. 18, No. 7, pp. 560-577.Chickenhead, ‘Truth in advertising’. Online. Available at: chickenhead.com/truth/chesterfield6.HTML (accessed 25th September 2007).Chickenhead, ‘Truth in advertising’. Online. Available at: chickenhead.com/truth/camel1.HTML (accessed 25th September 2007).Creyer, E. H. and Ross Jr. W. T. (1997). The Influence of Firm Behavior on Purchase Intention: Do Consumers Really Care About Business Ethics?, Journal of Consumer Marketing, Vol. 14, No. 6, pp. 421-432.Dolliver, M. (2007). A Parental Dim View of Advertising, Adweek, Vol. 48, No. 26, pp. 25.Goldie, L. (2007). Brands Free To Use Virtual Worlds To Target Kids, New Media Age, 8/9/2007, p. 2.Hackley, C. E. and Kitchen P. J. (1999). Ethical Perspectives on the Postmodern Communications Leviathan, Journal of Business Ethics, Vol. 20, No. 1, pp. 15-26.Horgan, S. (2007). Online Brands Need Their Own Ethical Guidelines, Marketing Week, Vol. 30, No. 26, p. 30.Hunt, S. D. and Vitell, S. J. (2006). The General Theory of Marketing Ethics: A Revision and Three Questions, Journal of Macromarketing; Vol. 26, No. 2, pp. 143-153.McSpotlight, ‘Advertising to children, UK the worst in Europe’ Online. Available at: mcspotlight.org/media/press/food_jan97.HTML, (accessed 20th September 2007).Nwachukwu, S.L.S, Vitell, Jr. S.J., Gilbert, F.W., Barnes, James H. (1997). Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies, Journal of Business Research, Vol. 39, No. 2, pp. 107-118.Odell, P. (2007). Marketing under the Influence, Promo, Vol. 20, No. 6, p. 27.Roberts, M. and Pettigrew, S. (2007). A Thematic Content Analysis of Children’s Food Advertising, International Journal of Advertising, Vol. 26, No. 3, pp. 357-367.Singhapakdi, A. (1999). Perceived Importance of Ethics and Ethical Decisions in Marketing,<br />Journal of Business Research, Vol. 45, No. 1, pp. 89-99.Stanford University, ‘Alcoholic Advertisements’. Online. Available at: stanford.edu/class/linguist34/advertisements/alcohol%20ads/index.htm, (accessed 20th September 2007).Vintage Virginia Slims, Online. Available at: freenet-homepage.de/mshel120/vintage/vintage-vs.HTML, (accessed 25th September 2007). </p>]]></content:encoded> <wfw:commentRss>http://aasahu.info/?feed=rss2&p=67</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Secured Business Loan – Providing A Conducive Atmosphere For Business Growth</title> <link>http://aasahu.info/?p=65</link> <comments>http://aasahu.info/?p=65#comments</comments> <pubDate>Fri, 17 Mar 2023 16:56:53 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://aasahu.info/?p=65</guid> <description><![CDATA[The amounts that a business will need as a business loan will generally be large. Unless, it is a bank that has utmost confidence on the borrowing enterprise, most banks and financial institutions will balk at the idea of lending … <a href="http://aasahu.info/?p=65">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> The amounts that a business will need as a business loan will generally be large. Unless, it is a bank that has utmost confidence on the borrowing enterprise, most banks and financial institutions will balk at the idea of lending a large sum to enterprises without any guarantee. This explains the genesis of secured business loans. A secured business loan is one where the borrowing enterprise pledges loan repayment by offering the loan provider a lien of certain asset/ assets.Borrowers do get business loans without having to pledge any such lien to the loan provider. These are known as unsecured business loan. However, such opportunities are not easily available. And if they are, the terms on which they come are very expensive. The APR that borrowers of the latter category will have to shell is many percentage points more than the Secured business loans borrower.Would you, as a borrower of business loan, unnecessarily increase the cost of finance to your business, knowing well that the assets are being pledged and not sold out? The assets pledged in secured business loans are available for use by the borrower. It is only when the loan is not paid in full that the loan provider undertakes to repossess the asset forming collateral. Is it that the creditors of unsecured loan do not demand repayment if the borrower doesn’t pay. In this case, the loan provider has to demand repayment. Since they do not have a direct stake on any asset of the borrowing enterprise, they will seek support from the courts in the recovery process. Often the borrower has to cough up the amount. Additionally, the borrower’s credit history is tarnished because of these proceedings.Secured business loans, thus is the safest bet for both the borrowing entrepreneur and the loan providers. Loans in this category will depend more on the value of collateral and the lending organisation chosen. Maximum amount can be had through a secured business loan.Since the secured business loan has been used specially for use in business, one is able to better mould the business loan. One can use the business loan in a variety of purposes. Ranging from the daily requirements in the form of working capital, the business loan can also be used for expansion purposes.Certain loan providers would insist on the borrowing organisation to fulfil certain preconditions in order to approve the loan application. Certain preconditions form standing orders that are applicable for the entire term of the secured business loans. For instance, loan provider will stipulate that the debt- equity ratio (the ratio of debt to equity in the capital) be kept to a particular level. Such preconditions amount to reduction in entrepreneur’s control over his business. Lender may demand immediate settlement of the secured business loan if at anytime the condition is not met. The borrowing enterprise must discuss well with experts about the implications of such clauses, before consenting to loan deals.As against individuals who would have to repay the loan through fixed monthly or quarterly instalment, entrepreneurs get to repay the loan through repayments that are flexible. Entrepreneurs, owing to their fluctuating income structure, get to pay through instalments that are not fixed. In periods when the business is going strong, the entrepreneur will pay a major part of the loan. This will be used as a pretext to smaller payments or payment holidays, as the case may be.Online processing of loans has caught up with secured business loans as it has with the personal loans. An entrepreneur planning to draw a secured business loan shall simply fill up the loan details and initiate the process of approval. The web technology is used by a few borrowers to compare between a number of loan deals available. The loan providers short-listed are requested to send a loan quote defining the terms of the secured business loan. This is a very important and effective technique of drawing information about the pros and cons of loans.Proper planning must precede any decision to draw a secured business loan. The business not only has an asset on stake, it is also the reputation of the enterprise that is tarnished when the business does not pay in full. Since a business is always in need of finance, it cannot afford to lose on reputation. This will make things difficult when the enterprise is again in need of loans. They will have to do with business loans on stricter terms because of the bad credit history. Businesses must thus decide the use or need of secured business loan beforehand. </p>]]></content:encoded> <wfw:commentRss>http://aasahu.info/?feed=rss2&p=65</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Online Business Directories – Are They of Any Use for Local Businesses?</title> <link>http://aasahu.info/?p=63</link> <comments>http://aasahu.info/?p=63#comments</comments> <pubDate>Fri, 17 Mar 2023 15:04:07 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://aasahu.info/?p=63</guid> <description><![CDATA[1.) Online business directories are very beneficial for small businesses. You just have to know how they work.An online business directory is a website submission service that allows your small business’s website to be added to a specific category where … <a href="http://aasahu.info/?p=63">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> 1.) Online business directories are very beneficial for small businesses. You just have to know how they work.An online business directory is a website submission service that allows your small business’s website to be added to a specific category where it can be searched for by interested visitors. These searchable online directories allow their visitors to search for websites and businesses that they find interesting or that they want to learn more about. Listing your small business on an online directory increases your website’s visibility on the web and helps to create inbound links to your business’ website. Online directories make it easy for people to find what they are looking for. All they have to do is jump online, which means that people could find your business’ website from their home, office or even while traveling.2.) Want to know how online business directories work?The concept of online directories is actually a pretty simple one. Online directories are very similar to the printed Yellow Pages in the real world, only these listings are only online. (Actually Yellow Pages.com is now also one of the biggest online directories as well.)An online business directory is just a listing place for a number of websites. Any type of website could be listed in an online directory. Some online directories are huge and cover every topic that someone could create a website for, while others are very small and specific to a specific niche. This means that online directories will direct you to just about any website that you want to find. All you have to do is perform a search in the online directory for a specific topic, or browse through the various categories until you find the type of websites you are looking for. When you perform a search you will be given a list of all of the websites that relate to your search term. You will be presented with a number of links to these websites and each link will have a short description of what you are likely to find on the website. You can read the descriptions and choose to click on the website that best suits you.3.) Being listed in an online business directory can give your small business more exposure!Exposure is important for all business marketing strategies. After all, the more people who are exposed to your business the more people are likely to utilize your business’s services. If online viewers aren’t able to see your website, they likely don’t even know it exists and they probably aren’t going to purchase your products or services. Listing your business’ website in online directories helps your website to gain exposure. Thousands of people use online directories every day to find things they are interested in. These are people who are actively searching for websites that are directly related to your products or services. They are already looking- all you have to do is make it easy for them to find you. Online directories will expose your business to more online visitors, which could increase traffic to your website.4.) Being listed in an online business directory can also boost your SEO efforts!Online directories offer several search engine optimization, or SEO, benefits as well. Firstly, these online directories offer you more inbound links. When an online visitor sees your website link in an online directory, they will be able to click on it and be instantly re-directed to your website. This is a great way to increase traffic. It is a great way to improve your status in the eyes of search engine crawlers, too. The more backlinks that a search engine crawler can find, the higher they will rank your website. This is especially true of authoritative online directories. Being linked to a major online directory, such as Google My Business, will give your website more relevancy in the eyes of Google’s search engine crawlers. This will result in a higher page ranking on the SERP. As you know, a higher search engine result page rank you get, the more people are going to click on your website link.5.) Where’s the best place to start looking at online directories you should be in? Start with your competitors!You will probably want to consider listing with the top 10 online business directories, as these will be used by a lot of people and will offer higher relevancy and authority in the eyes of search engines. Google My Business is a large general-interest directory that you will want to list your small business with. If your website sells tangible goods, you may also want to consider listing it in comparison shopping websites and product listings directories. Studies show that 42% of consumers will look at a comparison shopping website before they decide to purchase a specific product.The best way to figure out which specific online directories your small business should be listed in is to start with your competitors. Take a look at your local and niche-specific options and figure out if your competition is already listed. If they are, you need to be listed too. If they are not listed, you want to list your website anyway as a way to beat them to the punch. In some situations it may not make sense for you to have a listing in a specific online directory, even if your competitors are listed in it. Your goal should be to be listed in every relevant and niche-specific directory you can find as well as many of the major directories, but not so many directories that you appear as spam.6.) Listings are important, but they’re just the beginning. You also want to make sure you have reviews!Local listings in online business directories are a great way to market your company and get the word out about your business and what you do. However, if you don’t have any positive reviews within those local listings they can do more harm than good. This is because when reviewing all the different businesses within your industry or category, users will always look to the reviews to give them a better idea of the service and quality of product they can expect. And if you don’t have any reviews but your competition’s page is filled with positive reviews, you’re sending customers directly to them instead of to you. You can get more reviews by using surveys, providing incentives, having a tablet with the review site already up to hand over to customers, responding to reviews already up, and by knowing when and where to refer customers.7.) Remember that once you’re listed you need to track, track, track!It will probably take some time to see the results of listing your small business’ website in so many online directories, but eventually you will see results. The best way to find the perfect combination of online directory listings for your business is to use some sort of tracking or analytics system. You will want to be able to see how many people clicked on your website links from within the directory and if your website has shown increased traffic since then. You will want to stop wasting your time with online directories that are not producing results and increase the time and effort you spend on online directories that are productive.In summary, here are 3 critical reasons why your business must take advantage of the top online business directories to help you get more customers.</p><p>Maximize Exposure: Every day potential customers are searching for businesses in your area to help solve their problems. And more times then not they’re finding these businesses on online directories.</p><p>Social Proof: When prospects find a business online they read reviews to make sure they’re making a good decision. Having customers post positive reviews on your listing will build tremendous credibility and prove to everyone that you’re a reliable business that can be trusted.</p><p>Low Cost: Most of the top online business directories are free to use. Making it one of the best marketing values your business can have.</p>]]></content:encoded> <wfw:commentRss>http://aasahu.info/?feed=rss2&p=63</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel></rss> If you would like to create a banner that links to this page (i.e. this validation result), do the following:
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