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  1. <!DOCTYPE html><html lang="en" dir="ltr" class="text-root relative min-h-full"><head><meta charSet="utf-8"/><link rel="canonical" href="https://www.cdkglobal.com"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><title>CDK Global: Homepage</title><meta name="description" content="Trusted by nearly 15,000 dealer locations, CDK Global connects you to world-class dealership software solutions that work together to help you reach your potential."/><meta name="keywords"/><meta name="next-head-count" content="6"/><meta charSet="utf-8"/><link rel="shortcut icon" href="/cdk.ico"/><link rel="preconnect" href="https://fonts.googleapis.com"/><link rel="preconnect" href="https://fonts.gstatic.com"/><script type="application/ld+json">{"@context":"http://schema.org","@type":"Corporation","@id":"https://corporation.cdkglobal.com","name":"CDK Global","description":"CDK Global provides data and technology to the automotive and heavy truck 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80.3657L79.6689 81.2316H79.5023L79.0028 80.399V81.3981H78.6364V79.6663H78.9694L79.6022 80.732L80.235 79.6663H80.5681V81.3981H80.2017L80.1684 80.3657Z" fill="#ffffff"></path></svg></a><div class="lg:hidden"><button type="button" class="hs-collapse-toggle p-2 inline-flex justify-center items-center gap-2 rounded-md align-middle" data-hs-collapse="#mega-menu-full" aria-controls="mega-menu-full" aria-label="Toggle navigation"><svg class="hs-collapse-open:hidden w-3 h-3" width="16" height="16" fill="black" viewBox="0 0 16 16"><path fill-rule="evenodd" d="M2.5 12a.5.5 0 0 1 .5-.5h10a.5.5 0 0 1 0 1H3a.5.5 0 0 1-.5-.5zm0-4a.5.5 0 0 1 .5-.5h10a.5.5 0 0 1 0 1H3a.5.5 0 0 1-.5-.5zm0-4a.5.5 0 0 1 .5-.5h10a.5.5 0 0 1 0 1H3a.5.5 0 0 1-.5-.5z"></path></svg><svg class="hs-collapse-open:block hidden w-3 h-3" width="16" height="16" fill="black" viewBox="0 0 16 16"><path d="M4.646 4.646a.5.5 0 0 1 .708 0L8 7.293l2.646-2.647a.5.5 0 0 1 .708.708L8.707 8l2.647 2.646a.5.5 0 0 1-.708.708L8 8.707l-2.646 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4.81819 6.18181L7.49999 8.86362L10.1818 6.18181C10.3575 6.00608 10.6424 6.00608 10.8182 6.18181C10.9939 6.35755 10.9939 6.64247 10.8182 6.81821L7.81819 9.81821C7.73379 9.9026 7.61934 9.95001 7.49999 9.95001C7.38064 9.95001 7.26618 9.9026 7.18179 9.81821L4.18179 6.81821C4.00605 6.64247 4.00605 6.35755 4.18179 6.18181Z" fill="currentColor"></path></svg></div></button><div class="hs-dropdown-menu transition-[opacity,margin] duration-[0.1ms] sm:duration-[150ms] hs-dropdown-open:opacity-100 opacity-0 w-full hidden z-10 top-full left-0 min-w-[15rem] bg-white sm:shadow-bottom md-max:pl-0 pt-1 pb-3 before:absolute before:-top-3 before:left-0 before:w-full before:h-3"><div class="container mx-auto sm:grid sm:grid-cols-3"><div class="flex flex-col"><div class="mb-3"><a class="hover:text-green font-semi text-link lg:text-base dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/automotive">Auto Dealerships</a></div><div class="mb-3"><a class="hover:text-green font-semi text-link lg:text-base dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/oem-offerings">Original Equipment Manufacturers</a></div></div><div class="flex flex-col"><div class="mb-3"><a class="hover:text-green font-semi text-link lg:text-base dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/independent-software-vendors">Independent Software Vendors</a></div><div class="mb-3"><a href="https://www.cdkglobalheavytruck.com" class="hover:text-green font-semi text-link lg:text-base dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300">Heavy Truck<!-- --> <svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 24 24" aria-hidden="true" class="text-sm inline-block -mt-1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M8.25 3.75H19.5a.75.75 0 01.75.75v11.25a.75.75 0 01-1.5 0V6.31L5.03 20.03a.75.75 0 01-1.06-1.06L17.69 5.25H8.25a.75.75 0 010-1.5z" clip-rule="evenodd"></path></svg></a></div></div><div class="flex flex-col self-center"><div class="rounded-[28px] bg-black text-white p-3"><div class="font-medium sm-max:text-md text-lg mb-2">Friction Points Study 2025</div><div class="font-base text-sm text-opacity-90"><div><p>In our latest Friction Points study, we uncover where the industry has improved and what still creates friction for customers.</p></div></div><a class="mt-auto" href="/insights/dealers-speed-sales-according-latest-cdk-friction-points-study"><div class="animated-arrow"><span class="the-arrow -left"><span class="shaft"></span></span><span class="main"><span class="text">Explore More Details</span><span class="the-arrow -right"><span class="shaft"></span></span></span></div></a></div></div></div></div></div><div class="hs-dropdown h-full grid cursor-pointer md-max:mb-3 [--strategy:static] md:[--strategy:absolute] [--adaptive:none] md:[--trigger:hover]"><a class="flex md-max:flow-root items-center w-full text-base lg:text-link font-semi dark:text-gray-400 dark:hover:text-gray-500 text-black hover:text-black" href="/dealership-xperience-platform"><div class="md-max:float-left">Dealership Xperience Platform</div> <div class="md-max:float-right md-max:mr-3"><svg stroke="currentColor" fill="none" stroke-width="0" viewBox="0 0 15 15" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M4.18179 6.18181C4.35753 6.00608 4.64245 6.00608 4.81819 6.18181L7.49999 8.86362L10.1818 6.18181C10.3575 6.00608 10.6424 6.00608 10.8182 6.18181C10.9939 6.35755 10.9939 6.64247 10.8182 6.81821L7.81819 9.81821C7.73379 9.9026 7.61934 9.95001 7.49999 9.95001C7.38064 9.95001 7.26618 9.9026 7.18179 9.81821L4.18179 6.81821C4.00605 6.64247 4.00605 6.35755 4.18179 6.18181Z" fill="currentColor"></path></svg></div></a><div class="hs-dropdown-menu transition-[opacity,margin] duration-[0.1ms] sm:duration-[150ms] hs-dropdown-open:opacity-100 opacity-0 w-full hidden z-10 top-full left-0 min-w-[15rem] bg-white sm:shadow-bottom pt-1 pb-3 before:absolute before:-top-3 before:left-0 before:w-full before:h-3"><div class="container mx-auto sm:grid sm:grid-cols-3 gap-1"><div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/cdk-foundations-suite"><div class="mb-1">Foundations Suite</div><div class="font-regular text-[12px] text-black text-opacity-80 text-balance">Strengthen workflows in every department with one complete solution</div></a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/cdk-fundamentals-suite"><div class="mb-1">Fundamentals Suite</div><div class="font-regular text-[12px] text-black text-opacity-80 text-balance">Empower one-to-two-site dealers with a proven and scalable core system</div></a></div></div><div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/cdk-modern-retail-suite"><div class="mb-1">Modern Retail Suite</div><div class="font-regular text-[12px] text-black text-opacity-80 text-balance">Surpass consumer expectations by making the buying journey easier</div></a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/cdk-fixed-operations-suite"><div class="mb-1">Fixed Operations Suite</div><div class="font-regular text-[12px] text-black text-opacity-80 text-balance">Build loyalty and efficiency to maximize your Parts and Service income</div></a></div></div><div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/cdk-vehicle-inventory-suite"><div class="mb-1">Vehicle Inventory Suite</div><div class="font-regular text-[12px] text-black text-opacity-80 text-balance">Price more profitably and elevate merchandising with the power of AI</div></a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/cdk-intelligence-suite"><div class="mb-1">Intelligence Suite</div><div class="font-regular text-[12px] text-black text-opacity-80 text-balance">Fine-tune performance with advanced analytics, AI and machine learning</div></a></div></div></div></div></div><div class="hs-dropdown h-full grid cursor-pointer md-max:mb-3 [--strategy:static] md:[--strategy:absolute] [--adaptive:none] md:[--trigger:hover]"><button class="flex md-max:flow-root items-center w-full text-base lg:text-link font-semi dark:text-gray-400 dark:hover:text-gray-500 text-black hover:text-black"><div class="md-max:float-left">What We Offer</div> <div class="md-max:float-right md-max:mr-3"><svg stroke="currentColor" fill="none" stroke-width="0" viewBox="0 0 15 15" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M4.18179 6.18181C4.35753 6.00608 4.64245 6.00608 4.81819 6.18181L7.49999 8.86362L10.1818 6.18181C10.3575 6.00608 10.6424 6.00608 10.8182 6.18181C10.9939 6.35755 10.9939 6.64247 10.8182 6.81821L7.81819 9.81821C7.73379 9.9026 7.61934 9.95001 7.49999 9.95001C7.38064 9.95001 7.26618 9.9026 7.18179 9.81821L4.18179 6.81821C4.00605 6.64247 4.00605 6.35755 4.18179 6.18181Z" fill="currentColor"></path></svg></div></button><div class="hs-dropdown-menu transition-[opacity,margin] duration-[0.1ms] sm:duration-[150ms] hs-dropdown-open:opacity-100 opacity-0 w-full hidden z-10 top-full left-0 min-w-[15rem] bg-white sm:shadow-bottom pt-1 pb-3 before:absolute before:-top-3 before:left-0 before:w-full before:h-3"><div class="container mx-auto sm:grid sm:grid-cols-3"><div class="flex flex-col"><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/cdk-vehicle-inventory-suite">Inventory</a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/automotive-digital-retailing">Digital Retail</a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/sales-inventory/vehicle-sales/automotive-crm-software">Customer Relationship Management</a></div></div><div class="flex flex-col"><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/fi">Finance &amp; Insurance</a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/dms">Dealer Management System</a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/fixed-ops">Fixed Operations</a></div></div><div class="flex flex-col"><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/it-solutions">Network &amp; Communication Services</a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/fueling-dealerships-harnessing-data-and-intelligence">Intelligence</a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/cdk-unify">Unified Solution Portal</a></div></div></div></div></div><div class="hs-dropdown h-full grid cursor-pointer md-max:mb-3 [--strategy:static] md:[--strategy:absolute] [--adaptive:none] md:[--trigger:hover]"><button class="flex md-max:flow-root items-center w-full text-base lg:text-link font-semi dark:text-gray-400 dark:hover:text-gray-500 text-black hover:text-black"><div class="md-max:float-left">Who We Are</div> <div class="md-max:float-right md-max:mr-3"><svg stroke="currentColor" fill="none" stroke-width="0" viewBox="0 0 15 15" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M4.18179 6.18181C4.35753 6.00608 4.64245 6.00608 4.81819 6.18181L7.49999 8.86362L10.1818 6.18181C10.3575 6.00608 10.6424 6.00608 10.8182 6.18181C10.9939 6.35755 10.9939 6.64247 10.8182 6.81821L7.81819 9.81821C7.73379 9.9026 7.61934 9.95001 7.49999 9.95001C7.38064 9.95001 7.26618 9.9026 7.18179 9.81821L4.18179 6.81821C4.00605 6.64247 4.00605 6.35755 4.18179 6.18181Z" fill="currentColor"></path></svg></div></button><div class="hs-dropdown-menu transition-[opacity,margin] duration-[0.1ms] sm:duration-[150ms] hs-dropdown-open:opacity-100 opacity-0 w-full hidden z-10 top-full left-0 min-w-[15rem] bg-white sm:shadow-bottom pt-1 pb-3 before:absolute before:-top-3 before:left-0 before:w-full before:h-3"><div class="container mx-auto sm:grid sm:grid-cols-3"><div class="md:pr-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/about"><div class="mb-1">About Us</div><div class="font-regular text-sm text-black text-opacity-80">For 50 years, CDK Global has been empowering dealers with the tools and technology they need</div></a></div><div class="md:pr-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="https://careers.cdkglobal.com"><div class="mb-1">Join CDK <svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 24 24" aria-hidden="true" class="text-sm inline-block -mt-1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M8.25 3.75H19.5a.75.75 0 01.75.75v11.25a.75.75 0 01-1.5 0V6.31L5.03 20.03a.75.75 0 01-1.06-1.06L17.69 5.25H8.25a.75.75 0 010-1.5z" clip-rule="evenodd"></path></svg></div><div class="font-regular text-sm text-black text-opacity-80">As a global leader in the field, we&#x27;re always looking for the best and brightest to keep us on track</div></a></div><div class="flex flex-col"><div class="mb-3"><div class="mb-1 font-semi">Contact</div><div class="font-regular text-sm text-black text-opacity-80"><span class="font-semi">833.620.2129</span></div></div></div></div></div></div><div class="hs-dropdown h-full grid cursor-pointer md-max:mb-3 [--strategy:static] md:[--strategy:absolute] [--adaptive:none] md:[--trigger:hover]"><button class="flex md-max:flow-root items-center w-full text-base lg:text-link font-semi dark:text-gray-400 dark:hover:text-gray-500 text-black hover:text-black"><div class="md-max:float-left">Resources</div> <div class="md-max:float-right md-max:mr-3"><svg stroke="currentColor" fill="none" stroke-width="0" viewBox="0 0 15 15" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M4.18179 6.18181C4.35753 6.00608 4.64245 6.00608 4.81819 6.18181L7.49999 8.86362L10.1818 6.18181C10.3575 6.00608 10.6424 6.00608 10.8182 6.18181C10.9939 6.35755 10.9939 6.64247 10.8182 6.81821L7.81819 9.81821C7.73379 9.9026 7.61934 9.95001 7.49999 9.95001C7.38064 9.95001 7.26618 9.9026 7.18179 9.81821L4.18179 6.81821C4.00605 6.64247 4.00605 6.35755 4.18179 6.18181Z" fill="currentColor"></path></svg></div></button><div class="hs-dropdown-menu transition-[opacity,margin] duration-[0.1ms] sm:duration-[150ms] hs-dropdown-open:opacity-100 opacity-0 w-full hidden z-10 top-full left-0 min-w-[15rem] bg-white sm:shadow-bottom pt-1 pb-3 before:absolute before:-top-3 before:left-0 before:w-full before:h-3"><div class="container mx-auto sm:grid sm:grid-cols-3"><div class="flex flex-col"><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/insights">Insights</a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/training">Training</a></div><div class="mb-3"><a 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class="text-white font-bold text-4vw leading-extra-tight xs:max-w-[90%]">Creating <span class="text-green">Connections That Move Automotive Retail</span></h1><p class="text-white text-md leading-normal mt-3">Trusted by nearly 15,000 dealer locations, CDK Global connects you to world-class dealership software solutions that work together to help you reach your potential.</p><div class="mt-4 text-white text-base leading-normal font-semi cursor-pointer"><!--$--><wistia-player media-id="y9pfl62m9d" react="true" wistia-popover="true" popover-content="link"><span><img alt="Play Video" loading="lazy" width="48" height="48" decoding="async" data-nimg="1" class="inline-block mr-2" style="color:transparent" src="/play.svg"/>Watch Video</span></wistia-player><!--/$--></div></div></div></div></section><section class="bg-white py-5"><div class="container mx-auto sm-max:px-2"><h3 class="font-bold text-xl md:text-3xl mb-2 flex-1 lg:hidden">How We Help</h3><div class="container z-3 lg:absolute w-full md-max:initial flex md-max:flex-col-reverse"><div class="lg:absolute top-0 left-0 max-w-md"><h3 class="font-bold text-xl md:text-3xl mb-2 flex-1 md-max:hidden">How We Help</h3></div><div class="lg:absolute md:top-2 md:right-0 "><div class="md-max:grid md-max:grid-cols-2 gap-y-1 md-max:py-2"><div class="inline-block px-1 md-max:block md-max:col-span-1"><div class="button-wrapper bg-lightgray rounded-full overflow-hidden"><button class="button-bg rounded-full"><div class="button-hwh py-1 px-2">Front Office</div></button></div></div><div class="inline-block px-1 md-max:block md-max:col-span-1"><div class="button-wrapper bg-lightgray rounded-full overflow-hidden"><button class="button-bg rounded-full"><div class="button-hwh py-1 px-2">Fixed Operations</div></button></div></div><div class="inline-block px-1 md-max:block md-max:col-span-1"><div class="button-wrapper bg-lightgray rounded-full overflow-hidden"><button class="button-bg rounded-full"><div class="button-hwh py-1 px-2">Back Office</div></button></div></div><div class="inline-block mx-1 md-max:block md-max:col-span-1"><div class="button-wrapper bg-lightgray rounded-full overflow-hidden"><button class="button-bg rounded-full"><div class="button-hwh py-1 px-2">Infrastructure</div></button></div></div></div></div></div></div><div class="container mx-auto grid grid-cols-1 "><div class="z-1 relative w-full h-full row-start-1 col-start-1 hidden"><div class="absolute top-0 left-0 z-2 md-max:relative md-max:bottom-0"></div><video muted="" playsinline="" autoplay="" loop="" preload="auto" poster="/videos/02-Modern-Retail-poster.jpg" src="/videos/02-Modern-Retail.mp4"></video><div class="group absolute bg-white text-black font-semi rounded-[28px] overflow-hidden shadow-sm z-4 top-[55%] left-[55%] cursor-pointer"><!--$--><wistia-player media-id="39u98bz6kv" react="true" wistia-popover="true" popover-content="link"><div class="py-1 px-2 block"><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 1024 1024" class="text-green text-xl inline" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M512 64C264.6 64 64 264.6 64 512s200.6 448 448 448 448-200.6 448-448S759.4 64 512 64zm144.1 454.9L437.7 677.8a8.02 8.02 0 0 1-12.7-6.5V353.7a8 8 0 0 1 12.7-6.5L656.1 506a7.9 7.9 0 0 1 0 12.9z"></path></svg> <span class="leading-relaxed hidden md:inline">Watch Video</span></div><div class="block w-0 md:group-hover:w-[350px] transition-width"><video
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It seems there’s news of changes nearly every single day. But...</div></div><div class="mt-auto text-gray-600 text-sm pb-3 px-3">3<!-- --> Min Read<span class="px-1">•</span>May 7<span class="px-1">•</span>Adam Bigelow</div></a><a class="bg-lightgray rounded-[28px] overflow-hidden mt-2 grayscale hover:grayscale-0 ease-in-out duration-300 flex flex-col w-[360px] md:w-[512px]" style="margin-right:2rem" href="/insights/car-pros-optimizes-operations-cdk-dealership-xperience"><div class="pointer-events-auto"><img alt="Car Pros Optimizes Operations With C D K Dealership Experience.  " loading="lazy" width="512" height="190" decoding="async" data-nimg="1" class="object-cover max-w-full h-auto sm-max:w-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2025-05%2F25-28650_Car_Pros_Testimonial_Campaign_BLOG_THUMB_w_Text.jpg%3Fitok%3DB44c1O-B&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2025-05%2F25-28650_Car_Pros_Testimonial_Campaign_BLOG_THUMB_w_Text.jpg%3Fitok%3DB44c1O-B&amp;w=1080&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2025-05%2F25-28650_Car_Pros_Testimonial_Campaign_BLOG_THUMB_w_Text.jpg%3Fitok%3DB44c1O-B&amp;w=1080&amp;q=75"/></div><div class="max-w-90% h-full pt-3 px-3 pb-2"><h2 class="mb-2 text-lg leading-tight font-semibold whitespace-break-spaces">Car Pros Optimizes Operations With CDK Dealership Xperience  </h2><div class="text-base leading-normal text-gray-600 whitespace-break-spaces">Car Pros Automotive Group has a rich history, starting in the mid-'90s as a used car lot founded by CEO...</div></div><div class="mt-auto text-gray-600 text-sm pb-3 px-3">2<!-- --> Min Read<span class="px-1">•</span>May 5<span class="px-1">•</span>CDK Global</div></a><a class="bg-lightgray rounded-[28px] overflow-hidden mt-2 grayscale hover:grayscale-0 ease-in-out duration-300 flex flex-col w-[360px] md:w-[512px]" style="margin-right:2rem" href="/insights/car-buyers-hit-more-dealers-amid-tariff-turbulence"><div class="pointer-events-auto"><img alt="Car Buyers Hit More Dealers Amid Tariff Turbulence" loading="lazy" width="512" height="190" decoding="async" data-nimg="1" class="object-cover max-w-full h-auto sm-max:w-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2025-05%2FEOPAPril25BlogLeadImage.jpg%3Fitok%3Dj-cQ2W2h&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2025-05%2FEOPAPril25BlogLeadImage.jpg%3Fitok%3Dj-cQ2W2h&amp;w=1080&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2025-05%2FEOPAPril25BlogLeadImage.jpg%3Fitok%3Dj-cQ2W2h&amp;w=1080&amp;q=75"/></div><div class="max-w-90% h-full pt-3 px-3 pb-2"><h2 class="mb-2 text-lg leading-tight font-semibold whitespace-break-spaces">Car Buyers Hit More Dealers Amid Tariff Turbulence</h2><div class="text-base leading-normal text-gray-600 whitespace-break-spaces">If there’s any question about tariffs impacting car buyer behavior it seemed to prove out in April. 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  233. </svg></div><div class="col-start-3 row-start-3 flex justify-end"><img alt="View More" loading="lazy" width="48" height="48" decoding="async" data-nimg="1" class="mr-3 opacity-0 group-hover:opacity-100 transition-opacity ease-in-out duration-300" style="color:transparent" src="/more.svg"/></div></a></div></div></section><section class="bg-black py-5 sm-max:pt-3 sm-max:pb-4 sm-max:px-2"><div class="grid gap-4 items-end lg:grid-cols-2 container mx-auto pb-2 text-white xs:py-2"><div class="col-span-1"><div class="container mx-auto"><h2 class="text-3vw font-bold font-black leading-[120%] pb-3">Technology That&#x27;s Engineered for the Way You Work</h2></div><div class="pb-5"><div><p>For 50 years, CDK Global has had just one purpose: to let dealers offer their customers the very best experience and grow their businesses. Our products are designed to let you focus on just one thing. 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Take a look at how they do it.</span></p></div><div class="relative inline-block cursor-pointer"><!--$--><wistia-player media-id="7tbgxgrd15" react="true" wistia-popover="true" popover-content="link"><div class="animated-arrow-dark"><span class="the-arrow -left-dark"><span class="shaft-dark"></span></span><span class="main"><span class="text">WATCH VIDEO</span><span class="the-arrow -right-dark"><span class="shaft-dark"></span></span></span></div></wistia-player><!--/$--></div></div><div class="w-full md:w-[35%] p-3 relative flex items-center md:border-l-[3px]  md:border-white rounded-[2rem]"><div class=""><!--$--><wistia-player media-id="7tbgxgrd15" react="true" wistia-popover="true" popover-content="link"><img alt="Car Pros Customer Story" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="max-w-full h-auto rounded-[20px] h-full object-cover" style="color:transparent;cursor:pointer" 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class="text-sm">McGovern Automotive Group<!-- --> • <!-- -->New England</p><h2 class="text-lg font-semibold pb-1 mt-2">How Does CDK’s CRM Drive Dealership Success?</h2><div class="text-sm"><p dir="ltr"><span>Hear firsthand from McGovern’s leadership on how CDK’s CRM has transformed their sales process, streamlined customer interactions, and delivered measurable results.</span></p></div><div class="relative inline-block cursor-pointer"><!--$--><wistia-player media-id="sc5nzh2sbc" react="true" wistia-popover="true" popover-content="link"><div class="animated-arrow-dark"><span class="the-arrow -left-dark"><span class="shaft-dark"></span></span><span class="main"><span class="text">WATCH VIDEO</span><span class="the-arrow -right-dark"><span class="shaft-dark"></span></span></span></div></wistia-player><!--/$--></div></div><div class="w-full md:w-[35%] p-3 relative flex items-center md:border-l-[3px]  md:border-white rounded-[2rem]"><div class=""><!--$--><wistia-player media-id="sc5nzh2sbc" 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  234. learning and feature ESPN Analyst Herm Edwards as keynote speaker
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  257.                        <p ><span class="font-bold pr-2 inline-block mr-2 mb-1">Corporate</span>847.397.1700 </p>
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Some products or features and functionalities may not be available in all locations.</p></div></div></footer></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"node":{"type":"node--landing_page","id":"2a949fdf-fe55-4617-ba97-2b9e02a9ed38","status":true,"title":"Homepage","path":{"alias":"/home","pid":150,"langcode":"en"},"field_meta_tags":{"description":"Trusted by nearly 15,000 dealer locations, CDK Global connects you to world-class dealership software solutions that work together to help you reach your potential.","title":"CDK Global: Homepage"},"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/node/landing_page/2a949fdf-fe55-4617-ba97-2b9e02a9ed38?resourceVersion=id%3A11460"}},"field_sections":[{"type":"paragraph--view","id":"dd6778cf-1ac0-4148-868c-e50e7f5b4a15","drupal_internal__id":27,"drupal_internal__revision_id":55946,"langcode":"en","status":true,"created":"2023-01-18T03:24:25+00:00","parent_id":"150","parent_type":"node","parent_field_name":"field_sections","behavior_settings":[],"default_langcode":true,"revision_translation_affected":null,"field_heading":"Thinking About Your Success ","field_hide_more_link":false,"field_view":{"name":"insights--block_1","id":"insights--block_1","results":[{"type":"node--insights","id":"300f57bf-1dc9-4e2f-8c23-90b95726779c","title":"Make Your Entire Dealership’s Phone System Smart","created":"2025-05-09T13:00:00+00:00","path":{"alias":"/insights/make-your-entire-dealerships-phone-system-smart","pid":1762,"langcode":"en"},"body":{"value":"\u003cp\u003eA dealership’s phone system is integral to generating business and if it’s not up to today’s challenges it may be costing more than you think — in lost leads, frustrated customers and inefficient operations. In \u003ca href=\"https://www.cdkglobal.com/insights/dealership-appointments-car-shoppers-vs-service-customers\"\u003ea recent CDK study\u003c/a\u003e, 64% of customers booked their Service appointments over the phone, with Generation Z (65%) using this method even more than millennials (54%).\u003c/p\u003e\u003cp\u003eYet, many dealerships still rely on outdated, fragmented phone systems that fail to capture and route calls effectively. How many potential Sales or Service opportunities are slipping through the cracks?\u003c/p\u003e\u003ch2\u003eWhy Traditional Phone Systems Are Holding Dealerships Back\u003c/h2\u003e\u003cp\u003eMany dealerships are still using outdated, disconnected communication tools — like traditional on-premise PBX phone systems, analog landlines or separate phone lines for Sales, Service and Parts — that don’t integrate with CRM tools or allow for features like call tracking, mobile access or voicemail-to-email. 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Here are some of the biggest challenges:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eMissed or Mishandled Calls:\u003c/strong\u003e Without a smart call-routing system, Service and Sales calls can be easily dropped or misdirected, frustrating customers and leading to lost revenue.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eLack of Visibility Into Customer Interactions:\u003c/strong\u003e Without CRM integration, dealerships miss out on crucial data that could improve follow-ups and personalize customer service.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eInefficiency Across Departments:\u003c/strong\u003e Service, Sales and F\u0026amp;I teams often operate in silos, leading to internal bottlenecks and slow response times.\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eThe Solution: A Smart, Cloud-Based Phone System for Car Dealerships\u003c/h2\u003e\u003cp\u003eMoving to a cloud-based communication platform isn’t just about modernizing your phone lines. It’s about transforming how your dealership operates. Here’s how a smart phone system can drive real results:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eThe Advantage of Cloud-Based Phone Systems\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eModern cloud-based solutions unify calls, video and messaging, ensuring no customer interaction is lost.\u003c/p\u003e\u003cp\u003eDealerships that transition to cloud-based phone systems often experience a significant reduction in missed calls, thanks to intelligent call routing and improved system reliability. This enhancement not only streamlines response times but also contributes to increased customer satisfaction.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eCRM Integration\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eBy linking your CRM with your phone and messaging platforms, customer data becomes instantly accessible to every department, enabling smoother handoffs between Sales, Service and F\u0026amp;I.\u003c/p\u003e\u003cp\u003eWhen CRM systems are integrated with cloud communication tools, dealerships can reduce customer follow-up time dramatically, enabling more personalized service. This often translates into measurable improvements in Sales closure rates and CSI scores.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eCall Analytics Optimize Performance\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eWith a smart phone system, dealerships gain access to real-time call analytics that track missed calls, peak call times, and staff performance. This allows managers to make data-driven decisions and improve efficiency.\u003c/p\u003e\u003cp\u003eCall analytics can help dealerships pinpoint peak call hours and allocate staff more effectively, leading to shorter customer wait times and increased operational efficiency.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eSeamless Implementation, Minimal Disruption\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eTransitioning to a cloud-based system doesn’t have to be disruptive. Installation for larger dealerships typically takes a couple of weeks, but smaller locations can be up and running much faster. The dealership’s existing system also remains operational until the new system is fully tested and ready so customers won’t be impacted. And because cloud-based platforms are easily scalable, allowing for continuous updates and remote troubleshooting.\u003c/p\u003e\u003cp\u003eThe way customers engage with dealerships is changing. Upgrade to a smart, cloud-based solution to enhance customer interactions and operational efficiency and to also future-proof your dealership.\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://www.cdkglobal.com/dealership-operations/Collaboration\"\u003eRequest a demo\u003c/a\u003e of CDK collaboration solutions.\u003c/p\u003e","format":"basic_html","processed":"\u003cp\u003eA dealership’s phone system is integral to generating business and if it’s not up to today’s challenges it may be costing more than you think — in lost leads, frustrated customers and inefficient operations. In \u003ca href=\"https://www.cdkglobal.com/insights/dealership-appointments-car-shoppers-vs-service-customers\"\u003ea recent CDK study\u003c/a\u003e, 64% of customers booked their Service appointments over the phone, with Generation Z (65%) using this method even more than millennials (54%).\u003c/p\u003e\u003cp\u003eYet, many dealerships still rely on outdated, fragmented phone systems that fail to capture and route calls effectively. How many potential Sales or Service opportunities are slipping through the cracks?\u003c/p\u003e\u003ch2\u003eWhy Traditional Phone Systems Are Holding Dealerships Back\u003c/h2\u003e\u003cp\u003eMany dealerships are still using outdated, disconnected communication tools — like traditional on-premise PBX phone systems, analog landlines or separate phone lines for Sales, Service and Parts — that don’t integrate with CRM tools or allow for features like call tracking, mobile access or voicemail-to-email. 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Here are some of the biggest challenges:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eMissed or Mishandled Calls:\u003c/strong\u003e Without a smart call-routing system, Service and Sales calls can be easily dropped or misdirected, frustrating customers and leading to lost revenue.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eLack of Visibility Into Customer Interactions:\u003c/strong\u003e Without CRM integration, dealerships miss out on crucial data that could improve follow-ups and personalize customer service.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eInefficiency Across Departments:\u003c/strong\u003e Service, Sales and F\u0026amp;I teams often operate in silos, leading to internal bottlenecks and slow response times.\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eThe Solution: A Smart, Cloud-Based Phone System for Car Dealerships\u003c/h2\u003e\u003cp\u003eMoving to a cloud-based communication platform isn’t just about modernizing your phone lines. It’s about transforming how your dealership operates. Here’s how a smart phone system can drive real results:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eThe Advantage of Cloud-Based Phone Systems\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eModern cloud-based solutions unify calls, video and messaging, ensuring no customer interaction is lost.\u003c/p\u003e\u003cp\u003eDealerships that transition to cloud-based phone systems often experience a significant reduction in missed calls, thanks to intelligent call routing and improved system reliability. 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With \u003ca href=\"https://www.cdkglobal.com/fixed-ops/parts\"\u003eCDK tools\u003c/a\u003e, Parts teams can generate detailed reports that break down the profit margin per part and then highlight the ones with the most significant cost increases.\u003c/p\u003e\u003cp\u003eThen it’ll be crucial to develop a unique pricing strategy based on these new costs. There’s also a way to put in place gross profit protection into your CDK system that warns users if any of the new parts costs push past the percentage you’ve set.\u003c/p\u003e\u003ch2\u003eManage Inventory\u003c/h2\u003e\u003cp\u003eA dealership’s Parts inventory should always be well-maintained, tariffs or not. Inventory tracking and forecasting tools allow teams to understand what parts will be needed when and in what volume. Once you’ve accounted for adjusted pricing, there will be a clearer picture of how many high-demand parts you’ll need to have on hand and how many slower-moving parts you can afford to minimize until prices have stabilized.\u003c/p\u003e\u003ch2\u003eDevelop a Customer Communication Strategy\u003c/h2\u003e\u003cp\u003eIt’s becoming clear that the public is well aware that tariffs will lead to higher prices across many products, cars and parts included. That doesn’t mean there aren’t steps to take to make sure your customers understand how it’s impacting their bill. Sharing the costs of service and repairs isn’t the most pleasant task to begin with and teams should prepare to explain potential tariff sticker shock. If possible, explain which parts have taken a significant price increase due to tariffs.\u003c/p\u003e\u003cp\u003eThere’s likely a small window where parts in stock and certain preventative maintenance can be done now, before price increases happen. Let customers know that unique window exists to persuade them to pull-forward services they might put off until later in summer.\u003c/p\u003e\u003cp\u003eAlso, promote American-made products like tires that likely won’t see a price increase. Even some foreign tire brands based in Asia and Europe actually manufacture tires in the U.S. Consider doing a quick count of the tire brands you stock and call out how many are American-made. It could be a very high percentage.\u003c/p\u003e\u003cp\u003eEven if tariffs might last a finite amount of time, taking additional steps like the ones above should set you up for success in this unique moment for the industry.\u003c/p\u003e","format":"basic_html","processed":"\u003cp\u003eNavigating the world of tariffs is no easy task. It seems there’s news of changes nearly every single day. 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There’s also a way to put in place gross profit protection into your CDK system that warns users if any of the new parts costs push past the percentage you’ve set.\u003c/p\u003e\u003ch2\u003eManage Inventory\u003c/h2\u003e\u003cp\u003eA dealership’s Parts inventory should always be well-maintained, tariffs or not. Inventory tracking and forecasting tools allow teams to understand what parts will be needed when and in what volume. Once you’ve accounted for adjusted pricing, there will be a clearer picture of how many high-demand parts you’ll need to have on hand and how many slower-moving parts you can afford to minimize until prices have stabilized.\u003c/p\u003e\u003ch2\u003eDevelop a Customer Communication Strategy\u003c/h2\u003e\u003cp\u003eIt’s becoming clear that the public is well aware that tariffs will lead to higher prices across many products, cars and parts included. That doesn’t mean there aren’t steps to take to make sure your customers understand how it’s impacting their bill. Sharing the costs of service and repairs isn’t the most pleasant task to begin with and teams should prepare to explain potential tariff sticker shock. If possible, explain which parts have taken a significant price increase due to tariffs.\u003c/p\u003e\u003cp\u003eThere’s likely a small window where parts in stock and certain preventative maintenance can be done now, before price increases happen. Let customers know that unique window exists to persuade them to pull-forward services they might put off until later in summer.\u003c/p\u003e\u003cp\u003eAlso, promote American-made products like tires that likely won’t see a price increase. Even some foreign tire brands based in Asia and Europe actually manufacture tires in the U.S. Consider doing a quick count of the tire brands you stock and call out how many are American-made. It could be a very high percentage.\u003c/p\u003e\u003cp\u003eEven if tariffs might last a finite amount of time, taking additional steps like the ones above should set you up for success in this unique moment for the industry.\u003c/p\u003e","summary":""},"drupal_internal__nid":1909,"drupal_internal__vid":11509,"langcode":"en","revision_timestamp":"2025-05-07T19:38:33+00:00","status":true,"changed":"2025-05-07T19:38:33+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"metatag":null,"field_featured":false,"field_meta_tags":{"description":"Prepare your dealership for the impact of auto parts tariffs with actionable strategies on cost analysis, inventory management, and customer communication.","title":"How Your Dealership Can Prepare for Auto Parts Tariffs | CDK Global"},"field_show_image":true,"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/node/insights/5b9bc1b0-16d0-4429-bcb5-d657c10d03fb?resourceVersion=id%3A11509"}},"uid":{"type":"user--user","id":"500419bb-d132-4037-9de4-304adf876105","resourceIdObjMeta":{"drupal_internal__target_id":26}},"field_author":{"type":"taxonomy_term--authors","id":"33ac42d4-820c-415b-a200-9ce795ec9a38","drupal_internal__tid":287,"drupal_internal__revision_id":287,"langcode":"en","revision_created":"2025-05-07T18:58:30+00:00","status":true,"name":"Adam Bigelow","description":{"value":"\u003cp\u003eAdam Bigelow leads the marketing strategy for current and future Parts offerings at CDK. 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Over the years, the company has grown significantly, now boasting nine dealerships representing brands like Kia, Hyundai, Honda and BMW. This growth is a testament to their commitment to excellence and customer satisfaction.\u003c/p\u003e\u003cp\u003eOne of the key challenges for Car Pros has been maintaining operational consistency across multiple dealerships. The flexibility of CDK software has been instrumental in achieving this goal. \"By utilizing CDK across the enterprise, it makes our life a lot easier,\" noted Phillips. The comprehensive suite of tools provided by CDK allows Car Pros to focus on their core mission: selling and servicing cars.\u003c/p\u003e\u003ch2\u003eEfficiency and Versatility\u003c/h2\u003e\u003cp\u003eThe versatility of CDK's dealership software is a standout feature for Car Pros. \"There's efficiencies with being able to deal with only one vendor,\" said Phillips. This streamlined approach enhances operational efficiency and reduces complexity. CDK's proactive engagement with dealers, technicians, advisors and managers ensures that their solutions are continuously improved and tailored to meet the needs of the automotive industry.\u003c/p\u003e\u003cp\u003eThe CDK Foundation Suite is a cornerstone of Car Pros' operations. It facilitates seamless communication and effective operation across departments, from Parts to Service to Accounting. \"I don't wanna call it magic, but it brings it all together,\" remarked Car Pros CFO, Shirley Jones. This integration is crucial for maintaining high performance and delivering exceptional customer service.\u003c/p\u003e\u003ch2\u003eBuilding Trust and Retention\u003c/h2\u003e\u003cp\u003eTools like ServicePricing and Text Connect have been game changers for Car Pros. These tools not only simplify daily operations but also help build stronger relationships with customers. Trust and retention are critical for long-term success in the automotive industry.\u003c/p\u003e\u003cp\u003eAccess to accurate and actionable data is essential for identifying opportunities and driving profitability. CDK's reporting capabilities provide Car Pros with the insights needed to make informed decisions. The ability to gather and analyze data efficiently is a significant advantage in a competitive market.\u003c/p\u003e\u003cp\u003e\u003cscript src=\"https://fast.wistia.com/player.js\" async\u003e\u003c/script\u003e\u003cscript src=\"https://fast.wistia.com/embed/7tbgxgrd15.js\" async type=\"module\"\u003e\u003c/script\u003e\u003cstyle\u003ewistia-player[media-id='7tbgxgrd15']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.com/embed/medias/7tbgxgrd15/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }\u003c/style\u003e \u003cwistia-player media-id=\"7tbgxgrd15\" seo=\"false\" aspect=\"1.7777777777777777\"\u003e\u003c/wistia-player\u003e\u003c/p\u003e","format":"developer_mode","processed":"\u003cp\u003eCar Pros Automotive Group has a rich history, starting in the mid-'90s as a used car lot founded by CEO Matthew Phillips’ father. Over the years, the company has grown significantly, now boasting nine dealerships representing brands like Kia, Hyundai, Honda and BMW. This growth is a testament to their commitment to excellence and customer satisfaction.\u003c/p\u003e\u003cp\u003eOne of the key challenges for Car Pros has been maintaining operational consistency across multiple dealerships. The flexibility of CDK software has been instrumental in achieving this goal. \"By utilizing CDK across the enterprise, it makes our life a lot easier,\" noted Phillips. The comprehensive suite of tools provided by CDK allows Car Pros to focus on their core mission: selling and servicing cars.\u003c/p\u003e\u003ch2\u003eEfficiency and Versatility\u003c/h2\u003e\u003cp\u003eThe versatility of CDK's dealership software is a standout feature for Car Pros. \"There's efficiencies with being able to deal with only one vendor,\" said Phillips. This streamlined approach enhances operational efficiency and reduces complexity. CDK's proactive engagement with dealers, technicians, advisors and managers ensures that their solutions are continuously improved and tailored to meet the needs of the automotive industry.\u003c/p\u003e\u003cp\u003eThe CDK Foundation Suite is a cornerstone of Car Pros' operations. It facilitates seamless communication and effective operation across departments, from Parts to Service to Accounting. \"I don't wanna call it magic, but it brings it all together,\" remarked Car Pros CFO, Shirley Jones. This integration is crucial for maintaining high performance and delivering exceptional customer service.\u003c/p\u003e\u003ch2\u003eBuilding Trust and Retention\u003c/h2\u003e\u003cp\u003eTools like ServicePricing and Text Connect have been game changers for Car Pros. These tools not only simplify daily operations but also help build stronger relationships with customers. Trust and retention are critical for long-term success in the automotive industry.\u003c/p\u003e\u003cp\u003eAccess to accurate and actionable data is essential for identifying opportunities and driving profitability. CDK's reporting capabilities provide Car Pros with the insights needed to make informed decisions. The ability to gather and analyze data efficiently is a significant advantage in a competitive market.\u003c/p\u003e\u003cp\u003e\u003cscript src=\"https://fast.wistia.com/player.js\" async\u003e\u003c/script\u003e\u003cscript src=\"https://fast.wistia.com/embed/7tbgxgrd15.js\" async type=\"module\"\u003e\u003c/script\u003e\u003cstyle\u003ewistia-player[media-id='7tbgxgrd15']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.com/embed/medias/7tbgxgrd15/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }\u003c/style\u003e \u003cwistia-player media-id=\"7tbgxgrd15\" seo=\"false\" 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Pros Optimizes Operations With C D K Dealership Experience.  ","title":"","width":1280,"height":720,"drupal_internal__target_id":3223},"uid":{"type":"user--user","id":"500419bb-d132-4037-9de4-304adf876105","resourceIdObjMeta":{"drupal_internal__target_id":26}},"relationshipNames":["uid"]},"node_type":{"type":"node_type--node_type","id":"cd8b67e9-86c1-46f8-9cd9-d27cd7539110","resourceIdObjMeta":{"drupal_internal__target_id":"insights"}},"revision_uid":{"type":"user--user","id":"7bf4743c-07a3-402f-a854-14787d6d93e3","resourceIdObjMeta":{"drupal_internal__target_id":1}},"field_product_topics":[{"type":"taxonomy_term--products","id":"20a16ba0-0c78-4ffb-841b-7c3befeb1107","resourceIdObjMeta":{"drupal_internal__target_id":196}}],"field_site":{"type":"next_site--next_site","id":"b41285b0-0d7b-4999-94f9-bcb26167f3e8","resourceIdObjMeta":{"drupal_internal__target_id":"next_js"}},"field_type":null,"relationshipNames":["uid","field_author","field_image","node_type","revision_uid","field_product_topics","field_site","field_type"]},{"type":"node--insights","id":"d235ab70-a980-482c-ab40-5a39166e299b","title":"Car Buyers Hit More Dealers Amid Tariff Turbulence","created":"2025-05-01T15:23:37+00:00","path":{"alias":"/insights/car-buyers-hit-more-dealers-amid-tariff-turbulence","pid":1760,"langcode":"en"},"body":{"value":"\u003cp\u003e\u003cspan\u003eIf there’s any question about tariffs impacting car buyer behavior it seemed to prove out in April. While 90% of buyers said the process was easy last month, they completed more of the process at the dealership and had to visit more dealers to find what they wanted.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003e\u003cimg src=\"/sites/default/files/inline-images/CDK_EOP_April1.png\" data-entity-uuid=\"d79df096-339d-499d-ac0b-ac356524f451\" data-entity-type=\"file\" width=\"2000\" height=\"2000\"\u003eThe ideal shopping process is generally one where car buyers can complete some of the steps online before coming to the dealer to cut down on wait times. But nearly three-quarters of buyers (74%) completed the entire transaction at the dealership. This is the second highest number we’ve recorded since starting the Ease of Purchase Scorecard nearly three years ago. The highest was 77% in November 2024.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eWhile we didn’t ask the “why” behind these numbers it’s likely the inescapable buzz around tariffs that has car buyers heading straight into dealerships to secure the vehicle they wanted. Four out of five (80%) said it was easy to find the vehicle they wanted, which is also on the high side and considerably higher than the 73% from last April.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eTo get the right car, most buyers still found what they wanted in stock (53%), down slightly from March (56%). A few more had to choose a vehicle in transit — up from 18% in March to 20% in April — or an alternate car in stock.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003e\u003cimg src=\"/sites/default/files/inline-images/CDK_EOP_April3.png\" data-entity-uuid=\"6f44311d-9453-4c01-ae5c-0359d4119223\" data-entity-type=\"file\" alt=\"Car Buyers Hit More Dealers Amid Tariff Turbulence\" width=\"2000\" height=\"2000\"\u003eUnfortunately, while so much happened at the dealership, shoppers had to visit more stores to complete the process. The number of people who said they only had to visit one store fell from 45% in March to 38% in April. More shoppers (38%) had to visit two stores compared to 31% last month, and the number who had to go to three or more stores rose marginally as well to 25% from 24%.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eOther steps in the purchase process, from negotiating price and trade-in value to applying for credit, saw small dips compared to March and didn’t seem to move the needle when it came to the overall experience.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003e\u003cimg src=\"/sites/default/files/inline-images/CDK_EOP_April2.png\" data-entity-uuid=\"9eaa938d-81af-4e39-a44e-dfd627381976\" data-entity-type=\"file\" alt=\"Car Buyers Hit More Dealers Amid Tariff Turbulence\" width=\"2000\" height=\"2000\"\u003eThe time it took to complete the deal didn’t seem to move much in the car buyer’s mind either, with over half (52%) saying it took about the time they expected. There was a noticeable decline in how people rated the salesperson, however. While still quite high, the number of respondents who said the salesperson showed clear product expertise fell from 86% in March to 80% in April. There was a similar drop — from 90 to 84% — when asked if the salesperson was professional. But there was little to no change when asked if the salesperson made efficient use of their time, delivered clear explanations as well as earning the shopper’s trust. \u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003e\u003cimg src=\"/sites/default/files/inline-images/CDK_EOP_April4.png\" data-entity-uuid=\"2e3373c6-201c-4beb-b2ef-676ccda74597\" data-entity-type=\"file\" alt=\"Car Buyers Hit More Dealers Amid Tariff Turbulence\" width=\"2000\" height=\"2000\"\u003eAs sales volume spikes during these demanding times for the broader industry, it’s understandable how some areas could see performance drop. The very strong 90% Ease of Purchase score shows that, as a whole, dealerships are still delivering regardless of turbulence.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e","format":"basic_html","processed":"\u003cp\u003e\u003cspan\u003eIf there’s any question about tariffs impacting car buyer behavior it seemed to prove out in April. While 90% of buyers said the process was easy last month, they completed more of the process at the dealership and had to visit more dealers to find what they wanted.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003e\u003cimg src=\"/sites/default/files/inline-images/CDK_EOP_April1.png\" data-entity-uuid=\"d79df096-339d-499d-ac0b-ac356524f451\" data-entity-type=\"file\" width=\"2000\" height=\"2000\"\u003eThe ideal shopping process is generally one where car buyers can complete some of the steps online before coming to the dealer to cut down on wait times. But nearly three-quarters of buyers (74%) completed the entire transaction at the dealership. This is the second highest number we’ve recorded since starting the Ease of Purchase Scorecard nearly three years ago. The highest was 77% in November 2024.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eWhile we didn’t ask the “why” behind these numbers it’s likely the inescapable buzz around tariffs that has car buyers heading straight into dealerships to secure the vehicle they wanted. Four out of five (80%) said it was easy to find the vehicle they wanted, which is also on the high side and considerably higher than the 73% from last April.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eTo get the right car, most buyers still found what they wanted in stock (53%), down slightly from March (56%). A few more had to choose a vehicle in transit — up from 18% in March to 20% in April — or an alternate car in stock.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003e\u003cimg src=\"/sites/default/files/inline-images/CDK_EOP_April3.png\" data-entity-uuid=\"6f44311d-9453-4c01-ae5c-0359d4119223\" data-entity-type=\"file\" alt=\"Car Buyers Hit More Dealers Amid Tariff Turbulence\" width=\"2000\" height=\"2000\"\u003eUnfortunately, while so much happened at the dealership, shoppers had to visit more stores to complete the process. The number of people who said they only had to visit one store fell from 45% in March to 38% in April. More shoppers (38%) had to visit two stores compared to 31% last month, and the number who had to go to three or more stores rose marginally as well to 25% from 24%.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eOther steps in the purchase process, from negotiating price and trade-in value to applying for credit, saw small dips compared to March and didn’t seem to move the needle when it came to the overall experience.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003e\u003cimg src=\"/sites/default/files/inline-images/CDK_EOP_April2.png\" data-entity-uuid=\"9eaa938d-81af-4e39-a44e-dfd627381976\" data-entity-type=\"file\" alt=\"Car Buyers Hit More Dealers Amid Tariff Turbulence\" width=\"2000\" height=\"2000\"\u003eThe time it took to complete the deal didn’t seem to move much in the car buyer’s mind either, with over half (52%) saying it took about the time they expected. There was a noticeable decline in how people rated the salesperson, however. While still quite high, the number of respondents who said the salesperson showed clear product expertise fell from 86% in March to 80% in April. There was a similar drop — from 90 to 84% — when asked if the salesperson was professional. But there was little to no change when asked if the salesperson made efficient use of their time, delivered clear explanations as well as earning the shopper’s trust. \u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003e\u003cimg src=\"/sites/default/files/inline-images/CDK_EOP_April4.png\" data-entity-uuid=\"2e3373c6-201c-4beb-b2ef-676ccda74597\" data-entity-type=\"file\" alt=\"Car Buyers Hit More Dealers Amid Tariff Turbulence\" width=\"2000\" height=\"2000\"\u003eAs sales volume spikes during these demanding times for the broader industry, it’s understandable how some areas could see performance drop. The very strong 90% Ease of Purchase score shows that, as a whole, dealerships are still delivering regardless of turbulence.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e","summary":""},"drupal_internal__nid":1906,"drupal_internal__vid":11481,"langcode":"en","revision_timestamp":"2025-05-01T19:40:22+00:00","status":true,"changed":"2025-05-01T19:40:22+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"metatag":null,"field_featured":false,"field_meta_tags":{"description":"Discover how rising tariffs are reshaping the car-buying journey, prompting consumers to visit more dealerships before making a purchase. Get key insights from CDK Global on evolving shopper behavior and dealership strategies.","title":"Car Buyers Hit More Dealers Amid Tariff Turbulence | CDK Global"},"field_show_image":true,"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/node/insights/d235ab70-a980-482c-ab40-5a39166e299b?resourceVersion=id%3A11481"}},"uid":{"type":"user--user","id":"deff0a1a-24b3-436f-8aa8-a5480036017e","resourceIdObjMeta":{"drupal_internal__target_id":11}},"field_author":{"type":"taxonomy_term--authors","id":"2dec5448-8a04-4ef2-a5f3-14433d391d39","drupal_internal__tid":4,"drupal_internal__revision_id":4,"langcode":"en","revision_created":"2022-12-08T22:18:45+00:00","status":true,"name":"David Thomas","description":{"value":"\u003cp\u003e\u003cstrong\u003eDavid Thomas\u003c/strong\u003e is director of content marketing and automotive industry analyst at CDK Global. He champions thought leadership across all platforms, connecting CDK’s vast expertise to the broader market and trends driving our industry forward. David has spent nearly 20 years in the automotive world as a product evaluator, journalist and marketer for brands like Autoblog, Cars.com, Nissan and Harley-Davidson.\u003c/p\u003e\r\n","format":"full_html","processed":"\u003cp\u003e\u003cstrong\u003eDavid Thomas\u003c/strong\u003e is director of content marketing and automotive industry analyst at CDK Global. He champions thought leadership across all platforms, connecting CDK’s vast expertise to the broader market and trends driving our industry forward. David has spent nearly 20 years in the automotive world as a product evaluator, journalist and marketer for brands like Autoblog, Cars.com, Nissan and Harley-Davidson.\u003c/p\u003e\n"},"weight":0,"changed":"2025-05-08T15:58:24+00:00","default_langcode":true,"revision_translation_affected":true,"metatag":null,"path":{"alias":null,"pid":null,"langcode":"en"},"field_author_title":"Director, Content","field_linkedin_profile":{"uri":"https://www.linkedin.com/in/davelikescars","title":"","options":[]},"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/taxonomy_term/authors/2dec5448-8a04-4ef2-a5f3-14433d391d39?resourceVersion=id%3A4"}},"resourceIdObjMeta":{"drupal_internal__target_id":4},"vid":{"type":"taxonomy_vocabulary--taxonomy_vocabulary","id":"4394e54c-774f-4aa7-b366-83fd9a3aa1a6","resourceIdObjMeta":{"drupal_internal__target_id":"authors"}},"revision_user":null,"parent":[{"type":"taxonomy_term--authors","id":"virtual","resourceIdObjMeta":{"links":{"help":{"href":"https://www.drupal.org/docs/8/modules/json-api/core-concepts#virtual","meta":{"about":"Usage and meaning of the 'virtual' resource identifier."}}}}}],"field_author_image":{"type":"file--file","id":"eac41501-76f1-4855-925b-e707a36c321f","resourceIdObjMeta":{"alt":"David Thomas, 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Buyers Hit More Dealers Amid Tariff Turbulence","title":"","width":625,"height":320,"drupal_internal__target_id":3218},"uid":{"type":"user--user","id":"deff0a1a-24b3-436f-8aa8-a5480036017e","resourceIdObjMeta":{"drupal_internal__target_id":11}},"relationshipNames":["uid"]},"node_type":{"type":"node_type--node_type","id":"cd8b67e9-86c1-46f8-9cd9-d27cd7539110","resourceIdObjMeta":{"drupal_internal__target_id":"insights"}},"revision_uid":{"type":"user--user","id":"d371fe79-a031-4d2c-88d1-8ea1270b134a","resourceIdObjMeta":{"drupal_internal__target_id":7}},"field_product_topics":[],"field_site":{"type":"next_site--next_site","id":"b41285b0-0d7b-4999-94f9-bcb26167f3e8","resourceIdObjMeta":{"drupal_internal__target_id":"next_js"}},"field_type":null,"relationshipNames":["uid","field_author","field_image","node_type","revision_uid","field_product_topics","field_site","field_type"]},{"type":"node--insights","id":"5d9ba213-df42-44f3-a5dc-5086a5a3674a","title":"The Importance of Scheduling Appointments for the Test Drive","created":"2025-04-29T13:00:00+00:00","path":{"alias":"/insights/importance-scheduling-appointments-test-drive","pid":1758,"langcode":"en"},"body":{"value":"\u003cp\u003e\u003cspan lang=\"EN\"\u003eLong wait times at the dealership are a significant source of frustration for car shoppers. It’s not just an inconvenience; it’s a potential deal breaker. The longer a customer waits, the less satisfied they become with the dealership and the less likely they’re to recommend it, especially when their visit exceeds three hours.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eWhile most people may assume that financing or price negotiation are points in the journey where most shoppers are left waiting for a salesperson or manager, \u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/insights/dealers-speed-sales-according-latest-cdk-friction-points-study\"\u003e\u003cspan lang=\"EN\"\u003eCDK’s Friction Points Study\u003c/span\u003e\u003c/a\u003e\u003cspan lang=\"EN\"\u003e found that it was the test drive, with 55% of shoppers indicating they had to wait. That number is at its highest in recent years, up from 42% in 2023 to 40% in 2022. Scheduling appointments can reduce the time customers spend waiting for a test drive. Here are some scheduling tips:\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003ch2\u003e\u003cspan lang=\"EN\"\u003eKnow When They’re Coming\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/span\u003e\u003c/h2\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eOf all the stages examined in the 2025 CDK Friction Points Study, the test drive was the most frequently completed at the dealership, with 90% of shoppers opting for an in-person experience. The first and most obvious way to streamline the test drive is to know the customer is coming in the first place. Test drive appointments can minimize the number of walk-ups and offer the dealership time to prepare before a customer shows up.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003ch2\u003e\u003cspan lang=\"EN\"\u003eLeverage Automated Scheduling\u003c/span\u003e\u003c/h2\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eAccording to the study, 52% of shoppers requested a test drive before they got to the dealership, likely so they didn’t have to wait once they’re there. However, most shoppers who requested a test drive are doing exactly what they’re looking to avoid: waiting for a response.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eOnly 16% of dealerships use artificial intelligence to automate test drive scheduling, but 66% of shoppers prefer to schedule a Sales appointment immediately with an AI assistant versus waiting for a human-initiated response. And that wait isn’t just for online requests. When attempting to book an appointment over the phone, 81% of customers faced an issue. On average, they waited on hold for 13 minutes.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eAI technology enables automated scheduling. It offers appointment times to the customer immediately based on the availability of your team’s calendars, eliminating the wait time between a request and a response. Add prompts for customers to schedule an appointment or publish the next available appointment on a vehicle landing page to make appointment scheduling more visible.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003ch2\u003e\u003cspan lang=\"EN\"\u003eOffer Virtual Test Drive Appointments\u003c/span\u003e\u003c/h2\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eEven though most customers will still want to test-drive the vehicle in person, a virtual test drive can save time and further streamline the in-person process. If a customer is deciding between two or three vehicles, suggest a virtual appointment to help narrow down their options.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eSalespeople can offer to record a test drive of the vehicle, talk the customer through various features, let them listen to the roar of the engine (or the silence of the electric motor), and give a virtual walk-around the car. This way, when the customer visits the dealership, they only have to test-drive their top pick, reducing wait time for staff to pull multiple cars.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eSome customers indicated they wanted the opportunity to test-drive a vehicle without visiting in person or to get a better idea of the test drive through videos. Additionally, after a virtual test drive, they may be further through the Sales process when they get to the dealership and ready to negotiate price or progress through the financing steps.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eSince dealerships indicated improving the customer experience as their number one strategy for 2025, the perfect starting point is to improve the process of scheduling an appointment, which can shorten the time spent at a dealership.\u003c/span\u003e\u003c/p\u003e","format":"basic_html","processed":"\u003cp\u003e\u003cspan lang=\"EN\"\u003eLong wait times at the dealership are a significant source of frustration for car shoppers. It’s not just an inconvenience; it’s a potential deal breaker. The longer a customer waits, the less satisfied they become with the dealership and the less likely they’re to recommend it, especially when their visit exceeds three hours.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eWhile most people may assume that financing or price negotiation are points in the journey where most shoppers are left waiting for a salesperson or manager, \u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/insights/dealers-speed-sales-according-latest-cdk-friction-points-study\"\u003e\u003cspan lang=\"EN\"\u003eCDK’s Friction Points Study\u003c/span\u003e\u003c/a\u003e\u003cspan lang=\"EN\"\u003e found that it was the test drive, with 55% of shoppers indicating they had to wait. That number is at its highest in recent years, up from 42% in 2023 to 40% in 2022. Scheduling appointments can reduce the time customers spend waiting for a test drive. Here are some scheduling tips:\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003ch2\u003e\u003cspan lang=\"EN\"\u003eKnow When They’re Coming\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/span\u003e\u003c/h2\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eOf all the stages examined in the 2025 CDK Friction Points Study, the test drive was the most frequently completed at the dealership, with 90% of shoppers opting for an in-person experience. The first and most obvious way to streamline the test drive is to know the customer is coming in the first place. Test drive appointments can minimize the number of walk-ups and offer the dealership time to prepare before a customer shows up.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003ch2\u003e\u003cspan lang=\"EN\"\u003eLeverage Automated Scheduling\u003c/span\u003e\u003c/h2\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eAccording to the study, 52% of shoppers requested a test drive before they got to the dealership, likely so they didn’t have to wait once they’re there. However, most shoppers who requested a test drive are doing exactly what they’re looking to avoid: waiting for a response.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eOnly 16% of dealerships use artificial intelligence to automate test drive scheduling, but 66% of shoppers prefer to schedule a Sales appointment immediately with an AI assistant versus waiting for a human-initiated response. And that wait isn’t just for online requests. When attempting to book an appointment over the phone, 81% of customers faced an issue. On average, they waited on hold for 13 minutes.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eAI technology enables automated scheduling. It offers appointment times to the customer immediately based on the availability of your team’s calendars, eliminating the wait time between a request and a response. Add prompts for customers to schedule an appointment or publish the next available appointment on a vehicle landing page to make appointment scheduling more visible.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003ch2\u003e\u003cspan lang=\"EN\"\u003eOffer Virtual Test Drive Appointments\u003c/span\u003e\u003c/h2\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eEven though most customers will still want to test-drive the vehicle in person, a virtual test drive can save time and further streamline the in-person process. If a customer is deciding between two or three vehicles, suggest a virtual appointment to help narrow down their options.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eSalespeople can offer to record a test drive of the vehicle, talk the customer through various features, let them listen to the roar of the engine (or the silence of the electric motor), and give a virtual walk-around the car. This way, when the customer visits the dealership, they only have to test-drive their top pick, reducing wait time for staff to pull multiple cars.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eSome customers indicated they wanted the opportunity to test-drive a vehicle without visiting in person or to get a better idea of the test drive through videos. Additionally, after a virtual test drive, they may be further through the Sales process when they get to the dealership and ready to negotiate price or progress through the financing steps.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eSince dealerships indicated improving the customer experience as their number one strategy for 2025, the perfect starting point is to improve the process of scheduling an appointment, which can shorten the time spent at a dealership.\u003c/span\u003e\u003c/p\u003e","summary":""},"drupal_internal__nid":1904,"drupal_internal__vid":11490,"langcode":"en","revision_timestamp":"2025-05-02T21:40:59+00:00","status":true,"changed":"2025-05-02T21:40:59+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"metatag":null,"field_featured":false,"field_meta_tags":{"description":"Reduce walk-ins, cut customer wait times, and improve satisfaction by streamlining test drive scheduling. 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Importance of Scheduling Appointments for the Test 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EV Owners Stand By the Technology in New Study","created":"2025-04-21T14:14:44+00:00","path":{"alias":"/insights/most-ev-owners-stand-technology-new-study","pid":1756,"langcode":"en"},"body":{"value":"\u003cp\u003eOpinions about the political shifts and impacts on the ever-evolving electrical vehicle industry vary greatly across the automotive industry including at the dealership. But perhaps the most important opinions belong to EV owners.\u0026nbsp;\u003c/p\u003e\u003cp\u003eFor the second year, CDK surveyed this group of car owners for the 2025 EV Ownership study to understand why more EVs were sold last year than ever before. EVs made up almost 9% of all sales at 1.3 million units. And that figure is significant because most EV owners plan to buy another EV and even add a second to their garages.\u003c/p\u003e\u003cp\u003eThis year’s results indicate positive shifts related to technology, purchase process and ownership but not all age groups are committed to trading in their current EV for another model. More than half of baby boomers surveyed plan to go electric again but 31% are going back to gas-only cars. We unpack the reasons why along with:\u0026nbsp;\u003c/p\u003e\u003cul\u003e\u003cli\u003eBringing the EV Home\u0026nbsp;\u003c/li\u003e\u003cli\u003eThe Charging Dynamic\u003c/li\u003e\u003cli\u003eThe Cold Truth on Range\u003c/li\u003e\u003cli\u003eService Is a Sore Spot\u003c/li\u003e\u003cli\u003eIs the EV Glow Fading?\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003ca href=\"https://cms.cdkglobal.com/2025_EV_ownership_study\"\u003e\u003cstrong\u003eDownload the 2025 EV Ownership White Paper\u003c/strong\u003e\u003c/a\u003e\u003c/p\u003e","format":"basic_html","processed":"\u003cp\u003eOpinions about the political shifts and impacts on the ever-evolving electrical vehicle industry vary greatly across the automotive industry including at the dealership. But perhaps the most important opinions belong to EV owners.\u0026nbsp;\u003c/p\u003e\u003cp\u003eFor the second year, CDK surveyed this group of car owners for the 2025 EV Ownership study to understand why more EVs were sold last year than ever before. EVs made up almost 9% of all sales at 1.3 million units. And that figure is significant because most EV owners plan to buy another EV and even add a second to their garages.\u003c/p\u003e\u003cp\u003eThis year’s results indicate positive shifts related to technology, purchase process and ownership but not all age groups are committed to trading in their current EV for another model. More than half of baby boomers surveyed plan to go electric again but 31% are going back to gas-only cars. We unpack the reasons why along with:\u0026nbsp;\u003c/p\u003e\u003cul\u003e\u003cli\u003eBringing the EV Home\u0026nbsp;\u003c/li\u003e\u003cli\u003eThe Charging Dynamic\u003c/li\u003e\u003cli\u003eThe Cold Truth on Range\u003c/li\u003e\u003cli\u003eService Is a Sore Spot\u003c/li\u003e\u003cli\u003eIs the EV Glow Fading?\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003ca href=\"https://cms.cdkglobal.com/2025_EV_ownership_study\"\u003e\u003cstrong\u003eDownload the 2025 EV Ownership White Paper\u003c/strong\u003e\u003c/a\u003e\u003c/p\u003e","summary":""},"drupal_internal__nid":1902,"drupal_internal__vid":11453,"langcode":"en","revision_timestamp":"2025-04-21T18:29:09+00:00","status":true,"changed":"2025-04-21T18:29:09+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"metatag":null,"field_featured":false,"field_meta_tags":{"description":"Discover key insights from CDK Global's 2025 EV Ownership Study, revealing that most electric 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EV Owners Stand By the Technology in New Study","title":"","width":624,"height":320,"drupal_internal__target_id":3204},"uid":{"type":"user--user","id":"deff0a1a-24b3-436f-8aa8-a5480036017e","resourceIdObjMeta":{"drupal_internal__target_id":11}},"relationshipNames":["uid"]},"node_type":{"type":"node_type--node_type","id":"cd8b67e9-86c1-46f8-9cd9-d27cd7539110","resourceIdObjMeta":{"drupal_internal__target_id":"insights"}},"revision_uid":{"type":"user--user","id":"d371fe79-a031-4d2c-88d1-8ea1270b134a","resourceIdObjMeta":{"drupal_internal__target_id":7}},"field_product_topics":[],"field_site":{"type":"next_site--next_site","id":"b41285b0-0d7b-4999-94f9-bcb26167f3e8","resourceIdObjMeta":{"drupal_internal__target_id":"next_js"}},"field_type":null,"relationshipNames":["uid","field_author","field_image","node_type","revision_uid","field_product_topics","field_site","field_type"]},{"type":"node--insights","id":"4eeea82b-6356-4dd3-9983-617e1ac00285","title":"Dealership Appointments: Car Shoppers vs. Service Customers","created":"2025-04-18T14:49:10+00:00","path":{"alias":"/insights/dealership-appointments-car-shoppers-vs-service-customers","pid":1757,"langcode":"en"},"body":{"value":"\u003cp\u003e\u003cspan lang=\"EN\"\u003eWhether you’re shopping for a new vehicle or looking to service your current one, going to a dealership can be an event, one that takes time and planning. In 2024, we surveyed nearly 800 new car buyers and over 2,500 \u003c/span\u003e\u003ca href=\"https://cms.cdkglobal.com/Service_Shopper_4\"\u003e\u003cspan lang=\"EN\"\u003eService customers\u003c/span\u003e\u003c/a\u003e\u003cspan lang=\"EN\"\u003e to understand their appointment-booking preferences and challenges. Here’s what we found:\u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003ch2\u003e\u003cspan lang=\"EN\"\u003eMore People Call Ahead for Service Than for Sales\u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/h2\u003e\u003ch2\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/h2\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eIt’s very common for customers visiting the Service department to book an appointment and nearly all of the respondents did. By comparison, only 64% of car shoppers gave the dealership a heads-up before their arrival. That’s not exactly surprising. A Service visit usually takes some time and may leave a car owner without their vehicle for hours or even days, while new car shopping often results in the customer having two options in which to drive home.\u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eIt also makes sense that more Service customers (64%) opted to make a phone call rather than book a slot online (19%), as most people probably want to speak with a team member to find out what kind of a wait they’re in for. Should they need to arrange alternative transportation, it’s best to know that in advance.\u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eFor Sales appointments, that gap between over-the-phone and web-based booking is much closer, with 44% of customers making a call and 39% using the dealer website. That’s likely because both methods (as well as simply stopping in sans appointment) produce a similar result: A Sales staffer is eager to help as soon as you walk in the door whether you told them you were coming or not.\u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003ch2\u003e\u003cspan lang=\"EN\"\u003eCalling Ahead Isn’t Without Its Problems\u003c/span\u003e\u003cstrong\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/h2\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eScheduling preferences also vary by generation. For instance, Generation Z, baby boomers and the Silent Generation are most likely to call, while millennials and Generation Xers show a slight preference for using the web. \u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eHowever, a fair amount of survey participants faced difficulties when making an appointment over the phone. Of the 44% of new car shoppers who called ahead, 81% experienced some kind of issue: 25% said they were transferred at least once, 23% were put on hold, 21% had to navigate a phone menu, 17% had to call back, and 13% waited without anyone picking up. \u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eFewer Service customers (40%) encountered such trouble when calling the dealership. They also waited on hold for less time, averaging 8.2 minutes versus 13 for shoppers. That’s noteworthy, given that putting people on hold can have a big effect — 19 points big — on the dealership’s Net Promoter Score. \u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003ch2\u003e\u003cspan lang=\"EN\"\u003ePeople Want AI for Sales Appointments but Not for Service\u003c/span\u003e\u003cstrong\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/h2\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eThere are ways to cut down on hold times and phone transfers. Perhaps the best of them is using\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/insights/need-speed-how-ai-transforming-auto-dealerships\"\u003e\u003cspan lang=\"EN\"\u003eartificial intelligence\u003c/span\u003e\u003c/a\u003e\u003cspan lang=\"EN\"\u003e. Virtual voice assistants can now understand natural speech and respond in kind, which makes talking to a robot more palatable than before. Most (66%) new car shoppers would even prefer it over talking to a human. About three in four Gen Zers and millennials said they’d like to schedule a Sales appointment with an AI assistant, while two out of three Gen Xers said the same. That said, fewer baby boomers and members of the Silent Generation were interested in this kind of technology, with only 30% indicating a preference for AI over speaking with a person.\u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eAs for scheduling Service appointments, most people (69%) still want to talk to someone. The generational divide is also more varied: 51% of Gen Zers said they’d like to book through a virtual assistant, whereas 41% of millennials shared that preference. Only 37% of Gen X respondents said they’d welcome an AI bot helping with Service appointments. Far fewer (19%) boomers and people in the Silent Gen felt similarly. \u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e","format":"basic_html","processed":"\u003cp\u003e\u003cspan lang=\"EN\"\u003eWhether you’re shopping for a new vehicle or looking to service your current one, going to a dealership can be an event, one that takes time and planning. In 2024, we surveyed nearly 800 new car buyers and over 2,500 \u003c/span\u003e\u003ca href=\"https://cms.cdkglobal.com/Service_Shopper_4\"\u003e\u003cspan lang=\"EN\"\u003eService customers\u003c/span\u003e\u003c/a\u003e\u003cspan lang=\"EN\"\u003e to understand their appointment-booking preferences and challenges. Here’s what we found:\u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003ch2\u003e\u003cspan lang=\"EN\"\u003eMore People Call Ahead for Service Than for Sales\u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/h2\u003e\u003ch2\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/h2\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eIt’s very common for customers visiting the Service department to book an appointment and nearly all of the respondents did. By comparison, only 64% of car shoppers gave the dealership a heads-up before their arrival. That’s not exactly surprising. A Service visit usually takes some time and may leave a car owner without their vehicle for hours or even days, while new car shopping often results in the customer having two options in which to drive home.\u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eIt also makes sense that more Service customers (64%) opted to make a phone call rather than book a slot online (19%), as most people probably want to speak with a team member to find out what kind of a wait they’re in for. Should they need to arrange alternative transportation, it’s best to know that in advance.\u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eFor Sales appointments, that gap between over-the-phone and web-based booking is much closer, with 44% of customers making a call and 39% using the dealer website. That’s likely because both methods (as well as simply stopping in sans appointment) produce a similar result: A Sales staffer is eager to help as soon as you walk in the door whether you told them you were coming or not.\u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003ch2\u003e\u003cspan lang=\"EN\"\u003eCalling Ahead Isn’t Without Its Problems\u003c/span\u003e\u003cstrong\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/h2\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eScheduling preferences also vary by generation. For instance, Generation Z, baby boomers and the Silent Generation are most likely to call, while millennials and Generation Xers show a slight preference for using the web. \u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eHowever, a fair amount of survey participants faced difficulties when making an appointment over the phone. Of the 44% of new car shoppers who called ahead, 81% experienced some kind of issue: 25% said they were transferred at least once, 23% were put on hold, 21% had to navigate a phone menu, 17% had to call back, and 13% waited without anyone picking up. \u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eFewer Service customers (40%) encountered such trouble when calling the dealership. They also waited on hold for less time, averaging 8.2 minutes versus 13 for shoppers. That’s noteworthy, given that putting people on hold can have a big effect — 19 points big — on the dealership’s Net Promoter Score. \u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003ch2\u003e\u003cspan lang=\"EN\"\u003ePeople Want AI for Sales Appointments but Not for Service\u003c/span\u003e\u003cstrong\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/h2\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eThere are ways to cut down on hold times and phone transfers. Perhaps the best of them is using\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/insights/need-speed-how-ai-transforming-auto-dealerships\"\u003e\u003cspan lang=\"EN\"\u003eartificial intelligence\u003c/span\u003e\u003c/a\u003e\u003cspan lang=\"EN\"\u003e. Virtual voice assistants can now understand natural speech and respond in kind, which makes talking to a robot more palatable than before. Most (66%) new car shoppers would even prefer it over talking to a human. About three in four Gen Zers and millennials said they’d like to schedule a Sales appointment with an AI assistant, while two out of three Gen Xers said the same. That said, fewer baby boomers and members of the Silent Generation were interested in this kind of technology, with only 30% indicating a preference for AI over speaking with a person.\u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003eAs for scheduling Service appointments, most people (69%) still want to talk to someone. The generational divide is also more varied: 51% of Gen Zers said they’d like to book through a virtual assistant, whereas 41% of millennials shared that preference. Only 37% of Gen X respondents said they’d welcome an AI bot helping with Service appointments. Far fewer (19%) boomers and people in the Silent Gen felt similarly. \u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003cspan lang=\"EN\"\u003e\u003c/span\u003e\u003c/p\u003e","summary":""},"drupal_internal__nid":1903,"drupal_internal__vid":11473,"langcode":"en","revision_timestamp":"2025-04-30T14:19:38+00:00","status":true,"changed":"2025-04-30T14:19:38+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":null,"metatag":null,"field_featured":false,"field_meta_tags":{"description":"Find out how car buyers and service customers book dealership appointments — plus insights on phone versus online booking and AI- powered tools.","title":"Dealership Appointments: Car Shoppers vs. Service Customers | CDK 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Appointments. Car Shoppers versus Service Customers.","title":"","width":624,"height":319,"drupal_internal__target_id":3207},"uid":{"type":"user--user","id":"500419bb-d132-4037-9de4-304adf876105","resourceIdObjMeta":{"drupal_internal__target_id":26}},"relationshipNames":["uid"]},"node_type":{"type":"node_type--node_type","id":"cd8b67e9-86c1-46f8-9cd9-d27cd7539110","resourceIdObjMeta":{"drupal_internal__target_id":"insights"}},"revision_uid":{"type":"user--user","id":"500419bb-d132-4037-9de4-304adf876105","resourceIdObjMeta":{"drupal_internal__target_id":26}},"field_product_topics":[{"type":"taxonomy_term--products","id":"20a16ba0-0c78-4ffb-841b-7c3befeb1107","resourceIdObjMeta":{"drupal_internal__target_id":196}}],"field_site":{"type":"next_site--next_site","id":"b41285b0-0d7b-4999-94f9-bcb26167f3e8","resourceIdObjMeta":{"drupal_internal__target_id":"next_js"}},"field_type":null,"relationshipNames":["uid","field_author","field_image","node_type","revision_uid","field_product_topics","field_site","field_type"]},{"type":"node--insights","id":"2a1ef7fe-62a2-49da-a3b6-f950aff05e1f","title":"The Power of Online Reviews for Car Dealerships","created":"2025-04-11T13:00:00+00:00","path":{"alias":"/insights/power-online-reviews-car-dealerships","pid":1753,"langcode":"en"},"body":{"value":"\u003cp\u003eWord-of-mouth marketing has long been heralded as the top marketing strategy. As the internet continues to shape consumer behavior, traditional word-of-mouth marketing has evolved into something more expansive. Online reviews, and Google reviews, in particular, are an increasingly important part of the car-buying journey.\u003c/p\u003e\u003cblockquote\u003e\u003cp\u003e70% of shoppers indicated that good reviews and ratings were important when deciding where to purchase a vehicle\u003c/p\u003e\u003c/blockquote\u003e\u003cp\u003eAccording to the \u003ca href=\"https://www.cdkglobal.com/insights/dealers-speed-sales-according-latest-cdk-friction-points-study\"\u003eCDK Friction Points study\u003c/a\u003e, 70% of shoppers indicated that good reviews and ratings were important when deciding where to purchase a vehicle. When asked why they chose a dealership, surveyors echoed a similar sentiment: “They have great reviews, [and] I have heard great things from friends and family.” Even shoppers who indicated price was their top priority still considered good online reviews important when choosing a dealership.\u003c/p\u003e\u003cp\u003eA car is generally considered the \u003ca href=\"https://newsroom.aaa.com/2021/08/sticker-shock-owning-a-new-vehicle-costs-nearly-10000-annually/#:~:text=Buying%20a%20car%20is%20the%20second%20biggest%20purchase%20behind%20a%20home%20that%20most%20people%20will%20make%20in%20their%20lifetime.\"\u003esecond\u003c/a\u003e most expensive purchase a consumer will make in their lifetime, behind purchasing a home. Given current home prices and interest rates, it may even be \u003cem\u003ethe\u003c/em\u003e most expensive for many well into adulthood. Because of the significant investment, reassurance from friends, family, colleagues and community is paramount to understanding the benefits of buying from one dealership and, perhaps more importantly, which ones to avoid. Online reviews augment those touchpoints and are always available.\u003c/p\u003e\u003cp\u003eLike all forms of marketing, online reviews require work and dedication to succeed. Here are a few things to consider:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e1. Create Separate Google Business Pages for Each Department\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eGoogle allows you to set up \u003ca href=\"https://support.google.com/business/answer/9074301?hl=en\u0026amp;ref_topic=9074323\u0026amp;sjid=11360575044510784144-NC#:~:text=Multiple%20Business%20Profiles%20for%20a%20car%20dealership\"\u003eseparate\u003c/a\u003e business profiles for Service and Sales departments. Separate profiles ensure that reviews for one department don’t negatively impact the other while showing customers each one’s strengths.\u003c/p\u003e\u003cp\u003eAdditionally, separate Google Business profiles allow dealerships to specify different operating hours, phone numbers and websites. This makes it easier for customers to find the correct department, bypassing frustrating phone trees and sending them directly to the department they’re looking for.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e2. Encourage Happy Customers to Leave Reviews\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eAccording to the White House Office of Consumer Affairs, dissatisfied customers spread their negative experiences widely, telling around \u003ca href=\"https://www.inc.com/andrew-thomas/the-hidden-ratio-that-could-make-or-break-your-company.html\"\u003enine to 15 people\u003c/a\u003e. However, happy customers are much less vocal. To leverage positive experiences, dealerships should actively encourage satisfied customers to leave reviews. Send them a direct link to the Google Business page to encourage participation.\u003c/p\u003e\u003cp\u003eRemember that Sales customers may feel exhausted by the end of their car-buying process. Waiting a few days after the sale to follow up is a good idea but reach out before the new car smell fades. Offer Service customers a direct link before they leave the dealership to prompt more participation.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e3. Respond to Reviews\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eMonitor online reviews and make it a priority to respond to them within 48 business hours. When a review is positive, thank the customer for their business and for sharing their experience. Respond promptly to a negative review by acknowledging their experience, even if you disagree with their interpretation. Then, provide your contact information to discuss the issue further and propose a solution.\u003c/p\u003e","format":"basic_html","processed":"\u003cp\u003eWord-of-mouth marketing has long been heralded as the top marketing strategy. As the internet continues to shape consumer behavior, traditional word-of-mouth marketing has evolved into something more expansive. Online reviews, and Google reviews, in particular, are an increasingly important part of the car-buying journey.\u003c/p\u003e\u003cblockquote\u003e\u003cp\u003e70% of shoppers indicated that good reviews and ratings were important when deciding where to purchase a vehicle\u003c/p\u003e\u003c/blockquote\u003e\u003cp\u003eAccording to the \u003ca href=\"https://www.cdkglobal.com/insights/dealers-speed-sales-according-latest-cdk-friction-points-study\"\u003eCDK Friction Points study\u003c/a\u003e, 70% of shoppers indicated that good reviews and ratings were important when deciding where to purchase a vehicle. When asked why they chose a dealership, surveyors echoed a similar sentiment: “They have great reviews, [and] I have heard great things from friends and family.” Even shoppers who indicated price was their top priority still considered good online reviews important when choosing a dealership.\u003c/p\u003e\u003cp\u003eA car is generally considered the \u003ca href=\"https://newsroom.aaa.com/2021/08/sticker-shock-owning-a-new-vehicle-costs-nearly-10000-annually/#:~:text=Buying%20a%20car%20is%20the%20second%20biggest%20purchase%20behind%20a%20home%20that%20most%20people%20will%20make%20in%20their%20lifetime.\"\u003esecond\u003c/a\u003e most expensive purchase a consumer will make in their lifetime, behind purchasing a home. Given current home prices and interest rates, it may even be \u003cem\u003ethe\u003c/em\u003e most expensive for many well into adulthood. Because of the significant investment, reassurance from friends, family, colleagues and community is paramount to understanding the benefits of buying from one dealership and, perhaps more importantly, which ones to avoid. Online reviews augment those touchpoints and are always available.\u003c/p\u003e\u003cp\u003eLike all forms of marketing, online reviews require work and dedication to succeed. Here are a few things to consider:\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e1. Create Separate Google Business Pages for Each Department\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eGoogle allows you to set up \u003ca href=\"https://support.google.com/business/answer/9074301?hl=en\u0026amp;ref_topic=9074323\u0026amp;sjid=11360575044510784144-NC#:~:text=Multiple%20Business%20Profiles%20for%20a%20car%20dealership\"\u003eseparate\u003c/a\u003e business profiles for Service and Sales departments. Separate profiles ensure that reviews for one department don’t negatively impact the other while showing customers each one’s strengths.\u003c/p\u003e\u003cp\u003eAdditionally, separate Google Business profiles allow dealerships to specify different operating hours, phone numbers and websites. This makes it easier for customers to find the correct department, bypassing frustrating phone trees and sending them directly to the department they’re looking for.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e2. Encourage Happy Customers to Leave Reviews\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eAccording to the White House Office of Consumer Affairs, dissatisfied customers spread their negative experiences widely, telling around \u003ca href=\"https://www.inc.com/andrew-thomas/the-hidden-ratio-that-could-make-or-break-your-company.html\"\u003enine to 15 people\u003c/a\u003e. However, happy customers are much less vocal. To leverage positive experiences, dealerships should actively encourage satisfied customers to leave reviews. Send them a direct link to the Google Business page to encourage participation.\u003c/p\u003e\u003cp\u003eRemember that Sales customers may feel exhausted by the end of their car-buying process. Waiting a few days after the sale to follow up is a good idea but reach out before the new car smell fades. Offer Service customers a direct link before they leave the dealership to prompt more participation.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e3. Respond to Reviews\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eMonitor online reviews and make it a priority to respond to them within 48 business hours. When a review is positive, thank the customer for their business and for sharing their experience. Respond promptly to a negative review by acknowledging their experience, even if you disagree with their interpretation. Then, provide your contact information to discuss the issue further and propose a solution.\u003c/p\u003e","summary":""},"drupal_internal__nid":1900,"drupal_internal__vid":11448,"langcode":"en","revision_timestamp":"2025-04-11T20:35:48+00:00","status":true,"changed":"2025-04-11T20:35:48+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"metatag":null,"field_featured":false,"field_meta_tags":{"description":"Increase your dealership’s reputation with the power of online reviews. 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Power of Online Reviews for Car Dealerships.","title":"","width":625,"height":320,"drupal_internal__target_id":3202},"uid":{"type":"user--user","id":"500419bb-d132-4037-9de4-304adf876105","resourceIdObjMeta":{"drupal_internal__target_id":26}},"relationshipNames":["uid"]},"node_type":{"type":"node_type--node_type","id":"cd8b67e9-86c1-46f8-9cd9-d27cd7539110","resourceIdObjMeta":{"drupal_internal__target_id":"insights"}},"revision_uid":{"type":"user--user","id":"d371fe79-a031-4d2c-88d1-8ea1270b134a","resourceIdObjMeta":{"drupal_internal__target_id":7}},"field_product_topics":[{"type":"taxonomy_term--products","id":"20a16ba0-0c78-4ffb-841b-7c3befeb1107","resourceIdObjMeta":{"drupal_internal__target_id":196}}],"field_site":{"type":"next_site--next_site","id":"b41285b0-0d7b-4999-94f9-bcb26167f3e8","resourceIdObjMeta":{"drupal_internal__target_id":"next_js"}},"field_type":null,"relationshipNames":["uid","field_author","field_image","node_type","revision_uid","field_product_topics","field_site","field_type"]},{"type":"node--insights","id":"b0da600b-9596-4565-89d5-80e3437ed425","title":"The EV Market Is Full of Misconceptions","created":"2025-04-09T13:00:00+00:00","path":{"alias":"/insights/ev-market-full-misconceptions","pid":1752,"langcode":"en"},"body":{"value":"\u003cp\u003eThe electric revolution is well underway. Sales of EVs are on the rise — in 2024, they accounted for 8.1% of the market, up from 7.8% in 2023 — and dealerships everywhere are adapting, installing charging stations, and training staff on the technology and selling points of these vehicles.\u003c/p\u003e\u003cp\u003eAfter conducting a \u003ca href=\"https://cms.cdkglobal.com/Car_Shopper_EV_Myths\"\u003erecent survey of some 1,100 car shoppers\u003c/a\u003e, CDK discovered another area of EV education that dealers may wish to explore: false assumptions on both the consumer and dealer side. Below, we divulge what respondents told us about their perception of EVs (and shopping intentions) as well as how that differs from the reality of the situation.\u003c/p\u003e\u003ch2\u003ePeople Believe EVs Are More Expensive to Own and Maintain\u003c/h2\u003e\u003cp\u003eWhile EVs tend to cost more to purchase and insure than their internal-combustion-engine counterparts, a recent J.D. Power study found that, in most states, EV buyers actually come out ahead. That’s because EVs generally cost less to own — roughly $3,000 less over a five-year period — after you take into account factors like government incentives, lower fuel cost, and minimal maintenance.\u003c/p\u003e\u003cp\u003eAnd yet, that’s not what most survey respondents believe: 71% of gas car shoppers and 80% of hybrid shoppers think their vehicle is more affordable than an electric one. What’s more, most of the people we queried said they think EVs are the most expensive vehicle type to maintain, which isn’t the case. Electric cars don’t need oil changes, regular fluid flushes, or replacement belts and spark plugs.\u003c/p\u003e\u003cp\u003eReally, the only costly thing they need, maintenance-wise, is a new set of tires every 40,000 miles or so (versus about 50,000 miles for an ICE vehicle). Many consumers are unaware of that too: Almost half of gas car shoppers and more than a third of PHEV shoppers believe their chosen vehicles cost more to shod than other vehicle types.\u003c/p\u003e\u003cp\u003eThese incorrect assumptions can be a significant barrier to EV adoption.\u003c/p\u003e\u003ch2\u003eMany EV Shoppers Aren’t Aware of the Leasing Benefits\u003c/h2\u003e\u003cp\u003ePerhaps of greater importance to dealers is the fact that, of those surveyed, 91% of EV shoppers said they entered the dealership with the intention to buy rather than lease. However, market reports indicate that between 50% and 80% of people choose the shorter-term option.\u003c/p\u003e\u003cp\u003eOne reason for the discrepancy could be that, until they talk to a salesperson, many shoppers may not have all the facts. For instance, of those we questioned, 52% said they wouldn’t lease an EV because the automaker won’t allow them to buy out the car at the end of the term. However, some OEMs, including Tesla and Nissan, have brought back a lease-buyout option for their EVs; it’s possible consumers simply don’t know about that.\u003c/p\u003e\u003cp\u003eIn addition, shoppers may mistakenly believe that their vehicle will hold its value, as so many did during the vehicle shortages of the past few years. But as things stand currently, EVs actually depreciate more quickly than their gas-powered counterparts.\u003c/p\u003e\u003cp\u003eIt’s also entirely possible that the data is skewed by consumers who sign the paperwork for a lease and then immediately buy out the car. As dealers know, this legal loophole allows automakers to pass along the $7,500 federal tax incentive to buyers, irrespective of their income and the vehicle’s price, assembly location and battery source.\u003c/p\u003e\u003ch2\u003eShoppers Don’t Necessarily Want to Buy Their EVs Online\u003c/h2\u003e\u003cp\u003eOne last point worth mentioning is that, for all their tech forwardness, EV shoppers still prefer to put ink to paper when buying their car. Per CDK findings, only 6% of people in that group said they intended to purchase their vehicle entirely online. The rest wanted at least a partial in-person experience. While this may not surprise dealers, it runs counter to what EV-only makers like Tesla, Rivian, and Lucid permit. For consumers still mulling EVs, the notion that EVs require a direct-to-consumer transaction may still persist — and may be keeping them from the dealership.\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://www.cdkglobal.com/insights/car-shoppers-battle-ev-myths\"\u003eRead the full Car Shoppers Battle EV Myths White Paper\u003c/a\u003e\u003c/p\u003e","format":"basic_html","processed":"\u003cp\u003eThe electric revolution is well underway. Sales of EVs are on the rise — in 2024, they accounted for 8.1% of the market, up from 7.8% in 2023 — and dealerships everywhere are adapting, installing charging stations, and training staff on the technology and selling points of these vehicles.\u003c/p\u003e\u003cp\u003eAfter conducting a \u003ca href=\"https://cms.cdkglobal.com/Car_Shopper_EV_Myths\"\u003erecent survey of some 1,100 car shoppers\u003c/a\u003e, CDK discovered another area of EV education that dealers may wish to explore: false assumptions on both the consumer and dealer side. Below, we divulge what respondents told us about their perception of EVs (and shopping intentions) as well as how that differs from the reality of the situation.\u003c/p\u003e\u003ch2\u003ePeople Believe EVs Are More Expensive to Own and Maintain\u003c/h2\u003e\u003cp\u003eWhile EVs tend to cost more to purchase and insure than their internal-combustion-engine counterparts, a recent J.D. Power study found that, in most states, EV buyers actually come out ahead. That’s because EVs generally cost less to own — roughly $3,000 less over a five-year period — after you take into account factors like government incentives, lower fuel cost, and minimal maintenance.\u003c/p\u003e\u003cp\u003eAnd yet, that’s not what most survey respondents believe: 71% of gas car shoppers and 80% of hybrid shoppers think their vehicle is more affordable than an electric one. What’s more, most of the people we queried said they think EVs are the most expensive vehicle type to maintain, which isn’t the case. Electric cars don’t need oil changes, regular fluid flushes, or replacement belts and spark plugs.\u003c/p\u003e\u003cp\u003eReally, the only costly thing they need, maintenance-wise, is a new set of tires every 40,000 miles or so (versus about 50,000 miles for an ICE vehicle). Many consumers are unaware of that too: Almost half of gas car shoppers and more than a third of PHEV shoppers believe their chosen vehicles cost more to shod than other vehicle types.\u003c/p\u003e\u003cp\u003eThese incorrect assumptions can be a significant barrier to EV adoption.\u003c/p\u003e\u003ch2\u003eMany EV Shoppers Aren’t Aware of the Leasing Benefits\u003c/h2\u003e\u003cp\u003ePerhaps of greater importance to dealers is the fact that, of those surveyed, 91% of EV shoppers said they entered the dealership with the intention to buy rather than lease. However, market reports indicate that between 50% and 80% of people choose the shorter-term option.\u003c/p\u003e\u003cp\u003eOne reason for the discrepancy could be that, until they talk to a salesperson, many shoppers may not have all the facts. For instance, of those we questioned, 52% said they wouldn’t lease an EV because the automaker won’t allow them to buy out the car at the end of the term. However, some OEMs, including Tesla and Nissan, have brought back a lease-buyout option for their EVs; it’s possible consumers simply don’t know about that.\u003c/p\u003e\u003cp\u003eIn addition, shoppers may mistakenly believe that their vehicle will hold its value, as so many did during the vehicle shortages of the past few years. But as things stand currently, EVs actually depreciate more quickly than their gas-powered counterparts.\u003c/p\u003e\u003cp\u003eIt’s also entirely possible that the data is skewed by consumers who sign the paperwork for a lease and then immediately buy out the car. As dealers know, this legal loophole allows automakers to pass along the $7,500 federal tax incentive to buyers, irrespective of their income and the vehicle’s price, assembly location and battery source.\u003c/p\u003e\u003ch2\u003eShoppers Don’t Necessarily Want to Buy Their EVs Online\u003c/h2\u003e\u003cp\u003eOne last point worth mentioning is that, for all their tech forwardness, EV shoppers still prefer to put ink to paper when buying their car. Per CDK findings, only 6% of people in that group said they intended to purchase their vehicle entirely online. The rest wanted at least a partial in-person experience. While this may not surprise dealers, it runs counter to what EV-only makers like Tesla, Rivian, and Lucid permit. For consumers still mulling EVs, the notion that EVs require a direct-to-consumer transaction may still persist — and may be keeping them from the dealership.\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://www.cdkglobal.com/insights/car-shoppers-battle-ev-myths\"\u003eRead the full Car Shoppers Battle EV Myths White Paper\u003c/a\u003e\u003c/p\u003e","summary":""},"drupal_internal__nid":1899,"drupal_internal__vid":11443,"langcode":"en","revision_timestamp":"2025-04-09T18:33:45+00:00","status":true,"changed":"2025-04-09T18:33:45+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"metatag":null,"field_featured":false,"field_meta_tags":{"description":"Are misconceptions holding back EV adoption? 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Center","field_hide_more_link":false,"field_view":{"name":"news--news_component","id":"news--news_component","results":[{"type":"node--news","id":"9a3a3fd2-3954-4a38-a9da-498c88b20ff8","title":"CDK EXTENDS RELATIONSHIP WITH GREAT LAKES AUTO GROUP","created":"2025-04-14T12:43:57+00:00","path":{"alias":"/media-center/cdk-extends-relationship-great-lakes-auto-group","pid":1754,"langcode":"en"},"body":{"value":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAustin, Texas – April 14, 2025 –\u003c/strong\u003e\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/\"\u003e\u003cspan\u003eCDK\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e, the leading automotive retail software provider,\u0026nbsp;has announced a multi-year renewal of its agreement with\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://glakesautogroup.com/\"\u003e\u003cspan\u003eGreat Lakes Auto Group\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e, a minority-owned dealership group with locations in Ohio and New York. CDK will equip the group's current nine dealerships and two future locations with\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/dealership-xperience-platform\"\u003e\u003cspan\u003eCDK Dealership Xperience\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e, an open and integrated platform that transforms how dealerships sell and service cars and operate their businesses in a digital world.\u0026nbsp;Additionally, Great Lakes Auto Group will utilize\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/dealership-operations/networking\"\u003e\u003cspan\u003eCDK Network Solutions\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e to simplify dealership internet connectivity while maximizing network speed, minimizing downtime and keeping business-critical applications online.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eAs a long-time customer of CDK for over 20 years, Great Lakes Auto Group's newly signed agreement signifies a continued commitment to leveraging CDK's innovative solutions to enhance their dealer operations while elevating the consumer experience.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003e\"Delivering outstanding customer service throughout the car shopping and buying journey involves understanding and anticipating our customers' needs, ensuring they feel valued and supported at every stage. Great Lakes Auto Group is dedicated to making the shopping experience enjoyable and stress-free, from the moment customers walk through our doors to when they drive away in their new vehicle,\" said Joey Huang, president of Great Lakes Auto Group. \"Our partnership with CDK guarantees that our customers continue to receive the exceptional experience they have come to expect and appreciate.\"\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eGreat Lakes Auto Group offers new and pre-owned vehicles from Genesis, Honda, Hyundai, Kia, Subaru and Toyota for customers in Liverpool, NY and throughout Ohio.\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eLisa Finney\u003c/span\u003e\u003cbr\u003e\u003cspan\u003e947-500-8992\u003c/span\u003e\u003cbr\u003e\u003ca href=\"mailto:Lisa.Finney@cdk.com\"\u003e\u003cspan\u003eLisa.Finney@cdk.com\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/p\u003e","format":"basic_html","processed":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAustin, Texas – April 14, 2025 –\u003c/strong\u003e\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/\"\u003e\u003cspan\u003eCDK\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e, the leading automotive retail software provider,\u0026nbsp;has announced a multi-year renewal of its agreement with\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://glakesautogroup.com/\"\u003e\u003cspan\u003eGreat Lakes Auto Group\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e, a minority-owned dealership group with locations in Ohio and New York. CDK will equip the group's current nine dealerships and two future locations with\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/dealership-xperience-platform\"\u003e\u003cspan\u003eCDK Dealership Xperience\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e, an open and integrated platform that transforms how dealerships sell and service cars and operate their businesses in a digital world.\u0026nbsp;Additionally, Great Lakes Auto Group will utilize\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/dealership-operations/networking\"\u003e\u003cspan\u003eCDK Network Solutions\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e to simplify dealership internet connectivity while maximizing network speed, minimizing downtime and keeping business-critical applications online.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eAs a long-time customer of CDK for over 20 years, Great Lakes Auto Group's newly signed agreement signifies a continued commitment to leveraging CDK's innovative solutions to enhance their dealer operations while elevating the consumer experience.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003e\"Delivering outstanding customer service throughout the car shopping and buying journey involves understanding and anticipating our customers' needs, ensuring they feel valued and supported at every stage. Great Lakes Auto Group is dedicated to making the shopping experience enjoyable and stress-free, from the moment customers walk through our doors to when they drive away in their new vehicle,\" said Joey Huang, president of Great Lakes Auto Group. \"Our partnership with CDK guarantees that our customers continue to receive the exceptional experience they have come to expect and appreciate.\"\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eGreat Lakes Auto Group offers new and pre-owned vehicles from Genesis, Honda, Hyundai, Kia, Subaru and Toyota for customers in Liverpool, NY and throughout Ohio.\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eLisa Finney\u003c/span\u003e\u003cbr\u003e\u003cspan\u003e947-500-8992\u003c/span\u003e\u003cbr\u003e\u003ca href=\"mailto:Lisa.Finney@cdk.com\"\u003e\u003cspan\u003eLisa.Finney@cdk.com\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/p\u003e","summary":"Great Lakes Auto to utilize CDK Dealership Xperience and CDK Network Solutions for NY and OH dealerships"},"drupal_internal__nid":1901,"drupal_internal__vid":11449,"langcode":"en","revision_timestamp":"2025-04-14T12:46:12+00:00","status":true,"changed":"2025-04-21T18:36:45+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"metatag":null,"field_meta_tags":{"description":"CDK, the leading automotive retail software provider, has announced a multi-year renewal of its agreement with Great Lakes Auto Group, a minority-owned dealership group with locations in Ohio and New York.","title":"CDK EXTENDS RELATIONSHIP WITH GREAT LAKES AUTO GROUP"},"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/node/news/9a3a3fd2-3954-4a38-a9da-498c88b20ff8?resourceVersion=id%3A11449"}},"node_type":{"type":"node_type--node_type","id":"951965dc-80d0-445c-bcf2-e7e84f591706","resourceIdObjMeta":{"drupal_internal__target_id":"news"}},"revision_uid":{"type":"user--user","id":"4893ee2f-b5c3-4ccb-aa63-53545c4d3d35","resourceIdObjMeta":{"drupal_internal__target_id":16}},"uid":{"type":"user--user","id":"4893ee2f-b5c3-4ccb-aa63-53545c4d3d35","resourceIdObjMeta":{"drupal_internal__target_id":16}},"relationshipNames":["node_type","revision_uid","uid"]},{"type":"node--news","id":"7d3e08a3-ef39-457c-9501-798a0f901483","drupal_internal__nid":1890,"drupal_internal__vid":11318,"langcode":"en","revision_timestamp":"2025-03-25T13:19:51+00:00","status":true,"title":"CDK HOSTS 3RD ANNUAL TRUCK CONNECT CONFERENCE ON APRIL 8-10","created":"2025-03-25T13:17:29+00:00","changed":"2025-03-25T13:19:51+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"metatag":null,"path":{"alias":"/media-center/cdk-hosts-3rd-annual-truck-connect-conference-april-8-10","pid":1746,"langcode":"en"},"body":{"value":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAUSTIN, Texas\u0026nbsp;–\u0026nbsp;March 25, 2025\u0026nbsp;\u003c/strong\u003e–\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobalheavytruck.com/\"\u003e\u003cspan\u003eCDK\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e, the leading truck and automotive retail software provider, will host its third annual heavy truck industry conference,\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://web.cvent.com/event/4507ec09-007f-4828-9aaf-77febac6524b/summary\"\u003e\u003cspan\u003eCDK TRUCK CONNECT\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e, at the W Nashville hotel on April 8-10. This event will demonstrate how CDK brings together heavy truck dealers, OEMs, and integrated solution partners to foster innovation and shape the future of the industry.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eAttendees can participate in interactive learning sessions covering best practices for CDK solutions and additional integrations, as well as key discussions on development roadmaps. CDK President and Chief Executive Officer Brian MacDonald, along with other company leaders, will share insights on the latest dealer software innovations, CDK market research, and emerging industry trends impacting the heavy truck industry.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eThe conference will feature live general and breakout sessions led by CDK and industry experts, covering topics such as:\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan\u003eState of the Heavy Truck Industry and Industry Panel\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eHands-on Learning Labs for Fixed Operations, Accounting, Sales and F\u0026amp;I\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eSeamless and Secure Payment Integration with\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/dealership-operations/operations/simplepay\"\u003e\u003cspan\u003eCDK SimplePay\u003c/span\u003e\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eDriving Intelligent Decisions through Data\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eUsing New Accounts Receivable Workflows\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eAutomate Your Document Management\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eCustomer Services – Committed to Your Success\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eNext Level Coaching: Professional One-on-Ones\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eOEM Sessions with DTNA, Mack Volvo, International and PACCAR\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eKey Accounting Updates and Insights with Forvis Mazars, including up to 11 Hours of CPE Credits\u0026nbsp;\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cspan\u003e\"Our commitment to providing seamless and innovative technology solutions for heavy truck dealerships remains stronger than ever,\" said MacDonald. \"We continue to invest heavily in research and development to create cutting-edge tools that enhance dealer efficiency. Hosting CDK TRUCK CONNECT again gives us the opportunity to showcase these advancements and introduce new solutions that drive sustained business growth for our partners.\"\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eRenowned motivational speaker and CDK TRUCK CONNECT special guest Herm Edwards will deliver an inspiring session focused on the core principles of teamwork—work ethics, communication, integrity, and legacy. A former NFL player, scout, assistant coach, and head coach, Edwards now serves as a football analyst on ESPN. His presentation will feature powerful stories from his career, valuable lessons learned, and impactful messages he has shared with his teams.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eFor additional information on CDK Heavy Truck, please visit\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobalheavytruck.com\"\u003e\u003cspan\u003ehttps://www.cdkglobalheavytruck.com\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMedia Contact:\u003c/strong\u003e\u003c/span\u003e\u003cbr\u003e\u003cspan\u003eLisa Finney\u003c/span\u003e\u003cbr\u003e\u003cspan\u003e947-500-8992\u003c/span\u003e\u003cbr\u003e\u003ca href=\"mailto:Lisa.Finney@cdk.com\"\u003e\u003cspan\u003eLisa.Finney@cdk.com\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/p\u003e","format":"basic_html","processed":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAUSTIN, Texas\u0026nbsp;–\u0026nbsp;March 25, 2025\u0026nbsp;\u003c/strong\u003e–\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobalheavytruck.com/\"\u003e\u003cspan\u003eCDK\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e, the leading truck and automotive retail software provider, will host its third annual heavy truck industry conference,\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://web.cvent.com/event/4507ec09-007f-4828-9aaf-77febac6524b/summary\"\u003e\u003cspan\u003eCDK TRUCK CONNECT\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e, at the W Nashville hotel on April 8-10. This event will demonstrate how CDK brings together heavy truck dealers, OEMs, and integrated solution partners to foster innovation and shape the future of the industry.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eAttendees can participate in interactive learning sessions covering best practices for CDK solutions and additional integrations, as well as key discussions on development roadmaps. CDK President and Chief Executive Officer Brian MacDonald, along with other company leaders, will share insights on the latest dealer software innovations, CDK market research, and emerging industry trends impacting the heavy truck industry.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eThe conference will feature live general and breakout sessions led by CDK and industry experts, covering topics such as:\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan\u003eState of the Heavy Truck Industry and Industry Panel\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eHands-on Learning Labs for Fixed Operations, Accounting, Sales and F\u0026amp;I\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eSeamless and Secure Payment Integration with\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/dealership-operations/operations/simplepay\"\u003e\u003cspan\u003eCDK SimplePay\u003c/span\u003e\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eDriving Intelligent Decisions through Data\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eUsing New Accounts Receivable Workflows\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eAutomate Your Document Management\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eCustomer Services – Committed to Your Success\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eNext Level Coaching: Professional One-on-Ones\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eOEM Sessions with DTNA, Mack Volvo, International and PACCAR\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eKey Accounting Updates and Insights with Forvis Mazars, including up to 11 Hours of CPE Credits\u0026nbsp;\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cspan\u003e\"Our commitment to providing seamless and innovative technology solutions for heavy truck dealerships remains stronger than ever,\" said MacDonald. \"We continue to invest heavily in research and development to create cutting-edge tools that enhance dealer efficiency. Hosting CDK TRUCK CONNECT again gives us the opportunity to showcase these advancements and introduce new solutions that drive sustained business growth for our partners.\"\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eRenowned motivational speaker and CDK TRUCK CONNECT special guest Herm Edwards will deliver an inspiring session focused on the core principles of teamwork—work ethics, communication, integrity, and legacy. A former NFL player, scout, assistant coach, and head coach, Edwards now serves as a football analyst on ESPN. His presentation will feature powerful stories from his career, valuable lessons learned, and impactful messages he has shared with his teams.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eFor additional information on CDK Heavy Truck, please visit\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobalheavytruck.com\"\u003e\u003cspan\u003ehttps://www.cdkglobalheavytruck.com\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMedia Contact:\u003c/strong\u003e\u003c/span\u003e\u003cbr\u003e\u003cspan\u003eLisa Finney\u003c/span\u003e\u003cbr\u003e\u003cspan\u003e947-500-8992\u003c/span\u003e\u003cbr\u003e\u003ca href=\"mailto:Lisa.Finney@cdk.com\"\u003e\u003cspan\u003eLisa.Finney@cdk.com\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/p\u003e","summary":"Event will highlight the current state of the Heavy Truck industry, showcase CDK solutions, provide hands-on learning, and feature ESPN Football Analyst Herm Edwards as keynote speaker"},"field_meta_tags":null,"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/node/news/7d3e08a3-ef39-457c-9501-798a0f901483?resourceVersion=id%3A11318"}},"node_type":{"type":"node_type--node_type","id":"951965dc-80d0-445c-bcf2-e7e84f591706","resourceIdObjMeta":{"drupal_internal__target_id":"news"}},"revision_uid":{"type":"user--user","id":"4893ee2f-b5c3-4ccb-aa63-53545c4d3d35","resourceIdObjMeta":{"drupal_internal__target_id":16}},"uid":{"type":"user--user","id":"4893ee2f-b5c3-4ccb-aa63-53545c4d3d35","resourceIdObjMeta":{"drupal_internal__target_id":16}},"relationshipNames":["node_type","revision_uid","uid"]},{"type":"node--news","id":"8752836e-cbe0-4bf1-b287-39a532f9fdfc","drupal_internal__nid":1889,"drupal_internal__vid":11317,"langcode":"en","revision_timestamp":"2025-03-25T13:16:09+00:00","status":true,"title":"CDK HOSTS INAUGURAL ACCOUNTING CONNECT CONFERENCE ON APRIL 8-10","created":"2025-03-25T13:14:41+00:00","changed":"2025-03-25T13:16:09+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"metatag":null,"path":{"alias":"/media-center/cdk-hosts-inaugural-accounting-connect-conference-april-8-10","pid":1745,"langcode":"en"},"body":{"value":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAUSTIN, Texas\u0026nbsp;–\u0026nbsp;March 25, 2025\u0026nbsp;\u003c/strong\u003e–\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/\"\u003e\u003cspan\u003eCDK\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e, the leading automotive retail software provider, is set to\u0026nbsp;\u003c/span\u003e\u003cbr\u003e\u003cspan\u003ehost its inaugural\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://web.cvent.com/event/09e3eb36-9f61-4b4c-9a60-d633122f247a/summary\"\u003e\u003cspan\u003eCDK ACCOUNTING CONNECT\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e conference at the W Nashville hotel from April 8-10.\u0026nbsp;This premier event is designed to empower dealership back-office operations by demonstrating how innovative accounting workflows can drive industry advancements and set new standards. Core CDK accounting sessions will introduce these workflows and include hands-on exercises, enabling dealers to confidently implement them in their dealerships shortly after the event. Additionally, there will be sessions highlighting upcoming features.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eCDK ACCOUNTING CONNECT represents a significant milestone in the ongoing mission to equip dealerships with the most advanced accounting solutions in the industry. The event promises to be a valuable opportunity for networking, learning, and exploring the next generation of dealership accounting technology. Attendees can participate in live general and breakout sessions led by CDK and industry experts covering topics such as:\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan\u003eMaximizing Accounts Receivable and Accounts Payable Solutions\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eNew CDK Solutions, including\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/dealership-operations/operations/simplepay\"\u003e\u003cspan\u003eCDK SimplePay\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e and\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/cdk-vehicle-inventory-suite\"\u003e\u003cspan\u003eVehicle Inventory Suite\u003c/span\u003e\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eLeverage the power of CDK’s industry leading\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/document-management\"\u003e\u003cspan\u003eDocument Management\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eEmerging Tax Landscape with New Federal Leadership\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eCentralized and Decentralized Accounting Office Models\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eDrive Intelligent Decisions through Data\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eReceive up to 13.5 Hours of CPE Credits Provided by Forvis Mazars\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cspan\u003e\"We are making significant investments in research and development to create advanced tools that boost dealership efficiency. Our inaugural accounting event not only allows us to showcase these innovations but also accelerates dealers' ability to realize the benefits that will drive sustained growth for our partners,\" said Brian MacDonald, CDK president and chief executive officer.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eRenowned motivational speaker and CDK ACCOUNTING CONNECT special guest Herm Edwards will deliver an inspiring session focused on the core principles of teamwork—work ethic, communication, integrity, and legacy. A former NFL player, scout, assistant coach, and head coach, Edwards now serves as a football analyst on ESPN. His presentation will feature powerful stories from his career, valuable lessons learned, and impactful messages he has shared with his teams.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eFor more information on the inaugural CDK ACCOUNTING CONNECT event, please visit\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://ow.ly/WkxW50VmjXO\"\u003e\u003cspan\u003ehttps://ow.ly/WkxW50VmjXO\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMedia Contact:\u003c/strong\u003e\u003c/span\u003e\u003cbr\u003e\u003cspan\u003eLisa Finney\u003c/span\u003e\u003cbr\u003e\u003cspan\u003e947-500-8992\u003c/span\u003e\u003cbr\u003e\u003ca href=\"mailto:Lisa.Finney@cdk.com\"\u003e\u003cspan\u003eLisa.Finney@cdk.com\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/p\u003e","format":"basic_html","processed":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAUSTIN, Texas\u0026nbsp;–\u0026nbsp;March 25, 2025\u0026nbsp;\u003c/strong\u003e–\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/\"\u003e\u003cspan\u003eCDK\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e, the leading automotive retail software provider, is set to\u0026nbsp;\u003c/span\u003e\u003cbr\u003e\u003cspan\u003ehost its inaugural\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://web.cvent.com/event/09e3eb36-9f61-4b4c-9a60-d633122f247a/summary\"\u003e\u003cspan\u003eCDK ACCOUNTING CONNECT\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e conference at the W Nashville hotel from April 8-10.\u0026nbsp;This premier event is designed to empower dealership back-office operations by demonstrating how innovative accounting workflows can drive industry advancements and set new standards. Core CDK accounting sessions will introduce these workflows and include hands-on exercises, enabling dealers to confidently implement them in their dealerships shortly after the event. Additionally, there will be sessions highlighting upcoming features.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eCDK ACCOUNTING CONNECT represents a significant milestone in the ongoing mission to equip dealerships with the most advanced accounting solutions in the industry. The event promises to be a valuable opportunity for networking, learning, and exploring the next generation of dealership accounting technology. Attendees can participate in live general and breakout sessions led by CDK and industry experts covering topics such as:\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan\u003eMaximizing Accounts Receivable and Accounts Payable Solutions\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eNew CDK Solutions, including\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/dealership-operations/operations/simplepay\"\u003e\u003cspan\u003eCDK SimplePay\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e and\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/cdk-vehicle-inventory-suite\"\u003e\u003cspan\u003eVehicle Inventory Suite\u003c/span\u003e\u003c/a\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eLeverage the power of CDK’s industry leading\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/document-management\"\u003e\u003cspan\u003eDocument Management\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eEmerging Tax Landscape with New Federal Leadership\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eCentralized and Decentralized Accounting Office Models\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eDrive Intelligent Decisions through Data\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan\u003eReceive up to 13.5 Hours of CPE Credits Provided by Forvis Mazars\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cspan\u003e\"We are making significant investments in research and development to create advanced tools that boost dealership efficiency. Our inaugural accounting event not only allows us to showcase these innovations but also accelerates dealers' ability to realize the benefits that will drive sustained growth for our partners,\" said Brian MacDonald, CDK president and chief executive officer.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eRenowned motivational speaker and CDK ACCOUNTING CONNECT special guest Herm Edwards will deliver an inspiring session focused on the core principles of teamwork—work ethic, communication, integrity, and legacy. A former NFL player, scout, assistant coach, and head coach, Edwards now serves as a football analyst on ESPN. His presentation will feature powerful stories from his career, valuable lessons learned, and impactful messages he has shared with his teams.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eFor more information on the inaugural CDK ACCOUNTING CONNECT event, please visit\u0026nbsp;\u003c/span\u003e\u003ca href=\"https://ow.ly/WkxW50VmjXO\"\u003e\u003cspan\u003ehttps://ow.ly/WkxW50VmjXO\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMedia Contact:\u003c/strong\u003e\u003c/span\u003e\u003cbr\u003e\u003cspan\u003eLisa Finney\u003c/span\u003e\u003cbr\u003e\u003cspan\u003e947-500-8992\u003c/span\u003e\u003cbr\u003e\u003ca href=\"mailto:Lisa.Finney@cdk.com\"\u003e\u003cspan\u003eLisa.Finney@cdk.com\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/p\u003e","summary":"Event will highlight accounting trends, showcase CDK solutions and support, provide hands-on \r\nlearning and feature ESPN Analyst Herm Edwards as keynote speaker\r\n"},"field_meta_tags":null,"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/node/news/8752836e-cbe0-4bf1-b287-39a532f9fdfc?resourceVersion=id%3A11317"}},"node_type":{"type":"node_type--node_type","id":"951965dc-80d0-445c-bcf2-e7e84f591706","resourceIdObjMeta":{"drupal_internal__target_id":"news"}},"revision_uid":{"type":"user--user","id":"4893ee2f-b5c3-4ccb-aa63-53545c4d3d35","resourceIdObjMeta":{"drupal_internal__target_id":16}},"uid":{"type":"user--user","id":"4893ee2f-b5c3-4ccb-aa63-53545c4d3d35","resourceIdObjMeta":{"drupal_internal__target_id":16}},"relationshipNames":["node_type","revision_uid","uid"]}],"meta":{"count":3},"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/views/news/news_component?filter%5Bfield_site.meta.drupal_internal__target_id%5D=next_js"}}},"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/paragraph/view/cc1f218e-6066-44df-9645-04d9a618f608?resourceVersion=id%3A55960"}},"resourceIdObjMeta":{"target_revision_id":55960,"drupal_internal__target_id":31},"paragraph_type":{"type":"paragraphs_type--paragraphs_type","id":"9e08b7e6-4ff9-4802-affb-d1cc74b89dc7","resourceIdObjMeta":{"drupal_internal__target_id":"view"}},"relationshipNames":["paragraph_type"]},{"type":"paragraph--cta_banner","id":"ee643f26-f5ed-499e-89ac-1f6e157fe16a","drupal_internal__id":29,"drupal_internal__revision_id":55961,"langcode":"en","status":true,"created":"2023-01-31T20:57:32+00:00","parent_id":"150","parent_type":"node","parent_field_name":"field_sections","behavior_settings":[],"default_langcode":true,"revision_translation_affected":null,"field_background_color":"bg-white","field_description":{"value":"\u003cp\u003ePlease don't hesitate to contact us — we're always happy to hear from you.\u003c/p\u003e","format":"basic_html","processed":"\u003cp\u003ePlease don't hesitate to contact us — we're always happy to hear from you.\u003c/p\u003e"},"field_destination_url":{"uri":"internal:/contact-us","title":"Contact Us","options":[]},"field_heading":"Have Questions?","links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/paragraph/cta_banner/ee643f26-f5ed-499e-89ac-1f6e157fe16a?resourceVersion=id%3A55961"}},"resourceIdObjMeta":{"target_revision_id":55961,"drupal_internal__target_id":29},"paragraph_type":{"type":"paragraphs_type--paragraphs_type","id":"eb278fb4-48dd-4cac-b508-e3991fdf738b","resourceIdObjMeta":{"drupal_internal__target_id":"cta_banner"}},"relationshipNames":["paragraph_type"]}],"relationshipNames":["field_sections"]},"key":"2a949fdf-fe55-4617-ba97-2b9e02a9ed38","menus":{"main":[{"type":"menu_link_content--menu_link_content","id":"menu_link_content:9730a2ff-641d-4256-91a7-98749799eca3","description":null,"enabled":true,"expanded":true,"menu_name":"main","meta":{"entity_id":"6"},"options":[],"parent":"","provider":"menu_link_content","route":{"name":"\u003cnolink\u003e","parameters":[]},"title":"Who We 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