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80.399V81.3981H78.6364V79.6663H78.9694L79.6022 80.732L80.235 79.6663H80.5681V81.3981H80.2017L80.1684 80.3657Z" fill="#ffffff"></path></svg></a><div class="lg:hidden"><button type="button" class="hs-collapse-toggle p-2 inline-flex justify-center items-center gap-2 rounded-md align-middle" data-hs-collapse="#mega-menu-full" aria-controls="mega-menu-full" aria-label="Toggle navigation"><svg class="hs-collapse-open:hidden w-3 h-3" width="16" height="16" fill="black" viewBox="0 0 16 16"><path fill-rule="evenodd" d="M2.5 12a.5.5 0 0 1 .5-.5h10a.5.5 0 0 1 0 1H3a.5.5 0 0 1-.5-.5zm0-4a.5.5 0 0 1 .5-.5h10a.5.5 0 0 1 0 1H3a.5.5 0 0 1-.5-.5zm0-4a.5.5 0 0 1 .5-.5h10a.5.5 0 0 1 0 1H3a.5.5 0 0 1-.5-.5z"></path></svg><svg class="hs-collapse-open:block hidden w-3 h-3" width="16" height="16" fill="black" viewBox="0 0 16 16"><path d="M4.646 4.646a.5.5 0 0 1 .708 0L8 7.293l2.646-2.647a.5.5 0 0 1 .708.708L8.707 8l2.647 2.646a.5.5 0 0 1-.708.708L8 8.707l-2.646 2.647a.5.5 0 0 1-.708-.708L7.293 8 4.646 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6.18181C10.3575 6.00608 10.6424 6.00608 10.8182 6.18181C10.9939 6.35755 10.9939 6.64247 10.8182 6.81821L7.81819 9.81821C7.73379 9.9026 7.61934 9.95001 7.49999 9.95001C7.38064 9.95001 7.26618 9.9026 7.18179 9.81821L4.18179 6.81821C4.00605 6.64247 4.00605 6.35755 4.18179 6.18181Z" fill="currentColor"></path></svg></div></button><div class="hs-dropdown-menu transition-[opacity,margin] duration-[0.1ms] sm:duration-[150ms] hs-dropdown-open:opacity-100 opacity-0 w-full hidden z-10 top-full left-0 min-w-[15rem] bg-white sm:shadow-bottom md-max:pl-0 pt-1 pb-3 dark:bg-gray-800 sm:dark:border dark:border-gray-700 dark:divide-gray-700 before:absolute before:-top-3 before:left-0 before:w-full before:h-3"><div class="container mx-auto sm:grid sm:grid-cols-3"><div class="flex flex-col"><div class="mb-3"><a class="hover:text-green font-semi text-link lg:text-base dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/automotive">Auto Dealerships</a></div><div class="mb-3"><a class="hover:text-green font-semi text-link lg:text-base dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/oem-offerings">Original Equipment Manufacturers</a></div><div class="mb-3"><a class="hover:text-green font-semi text-link lg:text-base dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/independent-software-vendors">Independent Software Vendors</a></div></div><div class="flex flex-col"><div class="mb-3"><a href="https://www.cdkglobalheavytruck.com" class="hover:text-green font-semi text-link lg:text-base dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300">Heavy Truck<!-- --> <svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 24 24" aria-hidden="true" class="text-sm inline-block -mt-1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M8.25 3.75H19.5a.75.75 0 01.75.75v11.25a.75.75 0 01-1.5 0V6.31L5.03 20.03a.75.75 0 01-1.06-1.06L17.69 5.25H8.25a.75.75 0 010-1.5z" clip-rule="evenodd"></path></svg></a></div><div class="mb-3"><a href="https://www.lightspeeddms.com" class="hover:text-green font-semi text-link lg:text-base dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300">Recreation<!-- --> <svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 24 24" aria-hidden="true" class="text-sm inline-block -mt-1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M8.25 3.75H19.5a.75.75 0 01.75.75v11.25a.75.75 0 01-1.5 0V6.31L5.03 20.03a.75.75 0 01-1.06-1.06L17.69 5.25H8.25a.75.75 0 010-1.5z" clip-rule="evenodd"></path></svg></a></div></div><div class="flex flex-col self-center"><div class="rounded-[28px] bg-black text-white p-3"><div class="font-medium sm-max:text-md text-lg mb-2">Friction Points Study 2024</div><div class="font-base text-sm text-opacity-90"><div><p>In our latest Friction Points study, we uncover where the industry has improved and what still creates friction for customers.</p></div></div><a class="mt-auto" href="/insights/cdk-releases-friction-points-2024-study"><div class="animated-arrow"><span class="the-arrow -left"><span class="shaft"></span></span><span class="main"><span class="text">Explore More Details</span><span class="the-arrow -right"><span class="shaft"></span></span></span></div></a></div></div></div></div></div><div class="hs-dropdown h-full grid cursor-pointer md-max:mb-3 [--strategy:static] md:[--strategy:absolute] [--adaptive:none] md:[--trigger:hover]"><button class="flex md-max:flow-root items-center w-full text-base lg:text-link font-semi dark:text-gray-400 dark:hover:text-gray-500 text-black hover:text-black"><div class="md-max:float-left">How We Help</div> <div class="md-max:float-right md-max:mr-3"><svg stroke="currentColor" fill="none" stroke-width="0" viewBox="0 0 15 15" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M4.18179 6.18181C4.35753 6.00608 4.64245 6.00608 4.81819 6.18181L7.49999 8.86362L10.1818 6.18181C10.3575 6.00608 10.6424 6.00608 10.8182 6.18181C10.9939 6.35755 10.9939 6.64247 10.8182 6.81821L7.81819 9.81821C7.73379 9.9026 7.61934 9.95001 7.49999 9.95001C7.38064 9.95001 7.26618 9.9026 7.18179 9.81821L4.18179 6.81821C4.00605 6.64247 4.00605 6.35755 4.18179 6.18181Z" fill="currentColor"></path></svg></div></button><div class="hs-dropdown-menu transition-[opacity,margin] duration-[0.1ms] sm:duration-[150ms] hs-dropdown-open:opacity-100 opacity-0 w-full hidden z-10 top-full left-0 min-w-[15rem] bg-white sm:shadow-bottom pt-1 pb-3 dark:bg-gray-800 sm:dark:border dark:border-gray-700 dark:divide-gray-700 before:absolute before:-top-3 before:left-0 before:w-full before:h-3"><div class="container mx-auto sm:grid sm:grid-cols-3"><div class="self-center"><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/front-office"><div class="mb-1">End Sales Exhaustion for Your Customers</div><div class="font-regular text-[12px] text-black text-opacity-80">Front Office</div></a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/service-department"><div class="mb-1">Fix the Lack of Trust That's Hurting Profits</div><div class="font-regular text-[12px] text-black text-opacity-80">Fixed Operations</div></a></div></div><div class="self-center"><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/back-office"><div class="mb-1">Target What's Holding Back Business Growth</div><div class="font-regular text-[12px] text-black text-opacity-80">Back Office</div></a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/infrastructure"><div class="mb-1">Guard Against Connection and Security Failure</div><div class="font-regular text-[12px] text-black text-opacity-80">Infrastructure</div></a></div></div><div class="flex flex-col self-center"><div class="rounded-[28px] bg-black text-white p-3"><div class="font-medium sm-max:text-md text-lg mb-2">Thinking About Your Success</div><div class="font-base text-sm text-opacity-90"><div><p>Make more informed decisions by learning from our experience</p></div></div><a class="mt-auto" href="/insights"><div class="animated-arrow"><span class="the-arrow -left"><span class="shaft"></span></span><span class="main"><span class="text">Explore Insights</span><span class="the-arrow -right"><span class="shaft"></span></span></span></div></a></div></div></div></div></div><div class="hs-dropdown h-full grid cursor-pointer md-max:mb-3 [--strategy:static] md:[--strategy:absolute] [--adaptive:none] md:[--trigger:hover]"><button class="flex md-max:flow-root items-center w-full text-base lg:text-link font-semi dark:text-gray-400 dark:hover:text-gray-500 text-black hover:text-black"><div class="md-max:float-left">What We Offer</div> <div class="md-max:float-right md-max:mr-3"><svg stroke="currentColor" fill="none" stroke-width="0" viewBox="0 0 15 15" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M4.18179 6.18181C4.35753 6.00608 4.64245 6.00608 4.81819 6.18181L7.49999 8.86362L10.1818 6.18181C10.3575 6.00608 10.6424 6.00608 10.8182 6.18181C10.9939 6.35755 10.9939 6.64247 10.8182 6.81821L7.81819 9.81821C7.73379 9.9026 7.61934 9.95001 7.49999 9.95001C7.38064 9.95001 7.26618 9.9026 7.18179 9.81821L4.18179 6.81821C4.00605 6.64247 4.00605 6.35755 4.18179 6.18181Z" fill="currentColor"></path></svg></div></button><div class="hs-dropdown-menu transition-[opacity,margin] duration-[0.1ms] sm:duration-[150ms] hs-dropdown-open:opacity-100 opacity-0 w-full hidden z-10 top-full left-0 min-w-[15rem] bg-white sm:shadow-bottom pt-1 pb-3 dark:bg-gray-800 sm:dark:border dark:border-gray-700 dark:divide-gray-700 before:absolute before:-top-3 before:left-0 before:w-full before:h-3"><div class="container mx-auto sm:grid sm:grid-cols-3"><div class="flex flex-col"><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/dealership-xperience-platform">Dealership Xperience Platform</a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/automotive-digital-retailing">Digital Retail</a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/sales-inventory/vehicle-sales/automotive-crm-software">Customer Relationship Management</a></div></div><div class="flex flex-col"><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/fi">Finance & Insurance</a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/dms">Dealer Management System</a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/fixed-ops">Fixed Operations</a></div></div><div class="flex flex-col"><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/it-solutions">Network & Communication Services</a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/fueling-dealerships-harnessing-data-and-intelligence">Intelligence</a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/cdk-unify">Unified Solution Portal</a></div></div></div></div></div><div class="hs-dropdown h-full grid cursor-pointer md-max:mb-3 [--strategy:static] md:[--strategy:absolute] [--adaptive:none] md:[--trigger:hover]"><button class="flex md-max:flow-root items-center w-full text-base lg:text-link font-semi dark:text-gray-400 dark:hover:text-gray-500 text-black hover:text-black"><div class="md-max:float-left">Who We Are</div> <div class="md-max:float-right md-max:mr-3"><svg stroke="currentColor" fill="none" stroke-width="0" viewBox="0 0 15 15" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M4.18179 6.18181C4.35753 6.00608 4.64245 6.00608 4.81819 6.18181L7.49999 8.86362L10.1818 6.18181C10.3575 6.00608 10.6424 6.00608 10.8182 6.18181C10.9939 6.35755 10.9939 6.64247 10.8182 6.81821L7.81819 9.81821C7.73379 9.9026 7.61934 9.95001 7.49999 9.95001C7.38064 9.95001 7.26618 9.9026 7.18179 9.81821L4.18179 6.81821C4.00605 6.64247 4.00605 6.35755 4.18179 6.18181Z" fill="currentColor"></path></svg></div></button><div class="hs-dropdown-menu transition-[opacity,margin] duration-[0.1ms] sm:duration-[150ms] hs-dropdown-open:opacity-100 opacity-0 w-full hidden z-10 top-full left-0 min-w-[15rem] bg-white sm:shadow-bottom pt-1 pb-3 dark:bg-gray-800 sm:dark:border dark:border-gray-700 dark:divide-gray-700 before:absolute before:-top-3 before:left-0 before:w-full before:h-3"><div class="container mx-auto sm:grid sm:grid-cols-3"><div class="md:pr-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/about"><div class="mb-1">About Us</div><div class="font-regular text-sm text-black text-opacity-80">For 50 years, CDK Global has been empowering dealers with the tools and technology they need</div></a></div><div class="md:pr-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="https://careers.cdkglobal.com"><div class="mb-1">Join CDK <svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 24 24" aria-hidden="true" class="text-sm inline-block -mt-1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" d="M8.25 3.75H19.5a.75.75 0 01.75.75v11.25a.75.75 0 01-1.5 0V6.31L5.03 20.03a.75.75 0 01-1.06-1.06L17.69 5.25H8.25a.75.75 0 010-1.5z" clip-rule="evenodd"></path></svg></div><div class="font-regular text-sm text-black text-opacity-80">As a global leader in the field, we're always looking for the best and brightest to keep us on track</div></a></div><div class="flex flex-col"><div class="mb-3"><div class="mb-1 font-semi">Contacts</div><div class="font-regular text-sm text-black text-opacity-80">Mon-Fri, 7:00 a.m.-10:00 p.m. ET<br/><span class="font-semi">866.668.5394</span></div></div><div class="font-regular text-sm text-black text-opacity-80">Billing Questions<br/><span class="font-semi"><a href="mailto:billing.info@cdk.com">billing.info@cdk.com</a></span></div></div></div></div></div><div class="hs-dropdown h-full grid cursor-pointer md-max:mb-3 [--strategy:static] md:[--strategy:absolute] [--adaptive:none] md:[--trigger:hover]"><button class="flex md-max:flow-root items-center w-full text-base lg:text-link font-semi dark:text-gray-400 dark:hover:text-gray-500 text-black hover:text-black"><div class="md-max:float-left">Resources</div> <div class="md-max:float-right md-max:mr-3"><svg stroke="currentColor" fill="none" stroke-width="0" viewBox="0 0 15 15" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M4.18179 6.18181C4.35753 6.00608 4.64245 6.00608 4.81819 6.18181L7.49999 8.86362L10.1818 6.18181C10.3575 6.00608 10.6424 6.00608 10.8182 6.18181C10.9939 6.35755 10.9939 6.64247 10.8182 6.81821L7.81819 9.81821C7.73379 9.9026 7.61934 9.95001 7.49999 9.95001C7.38064 9.95001 7.26618 9.9026 7.18179 9.81821L4.18179 6.81821C4.00605 6.64247 4.00605 6.35755 4.18179 6.18181Z" fill="currentColor"></path></svg></div></button><div class="hs-dropdown-menu transition-[opacity,margin] duration-[0.1ms] sm:duration-[150ms] hs-dropdown-open:opacity-100 opacity-0 w-full hidden z-10 top-full left-0 min-w-[15rem] bg-white sm:shadow-bottom pt-1 pb-3 dark:bg-gray-800 sm:dark:border dark:border-gray-700 dark:divide-gray-700 before:absolute before:-top-3 before:left-0 before:w-full before:h-3"><div class="container mx-auto sm:grid sm:grid-cols-3"><div class="flex flex-col"><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/insights">Insights</a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/training">Training</a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/media-center">Media Center</a></div></div><div class="flex flex-col"><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/customer-stories">Customer Stories</a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/support-service-connect-top-level-support">Support</a></div><div class="mb-3"><a class="hover:text-green font-semi dark:text-gray-400 dark:hover:bg-gray-700 dark:hover:text-gray-300" href="/login">Login</a></div></div><div class="flex flex-col"></div></div></div></div><a class="block md-max:mb-3 lg:inline-block lg:mt-0 font-semi text-base lg:text-link text-black hover:text-black" href="/login">Login</a><a class="block md-max:pl-0 md-max:mb-3 p-2 lg:inline-block lg:mt-0 mr-2 text-black hover:text-black" href="/search"><svg stroke="currentColor" fill="none" stroke-width="1.5" viewBox="0 0 24 24" aria-hidden="true" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path stroke-linecap="round" stroke-linejoin="round" d="M21 21l-5.197-5.197m0 0A7.5 7.5 0 105.196 5.196a7.5 7.5 0 0010.607 10.607z"></path></svg></a><a class="button-lr-dark text-base lg:text-link" href="/support-service-connect-top-level-support">Support</a></div></div></nav></header><main class="flex-1 z-1 pt-7"><section class="bg-black pt-[75px] pb-[125px] relative overflow-hidden xs:pt-[60px]"><div class="absolute -bottom-[5%] -right-[10%] z-0 xs:-right-[80%]"><div class="xs:max-w-[65%]"></div></div><div class="container grid grid-cols-2 gap-2 mx-auto z-1 relative"><div class="xs:col-span-2"><div class="xs:pb-[8rem] sm-max:px-2"><h1 class="text-white font-bold text-4vw leading-extra-tight xs:max-w-[90%]">Creating <span class="text-green">Connections That Move Automotive Retail</span></h1><p class="text-white text-md leading-normal mt-3">Trusted by nearly 15,000 dealer locations, CDK Global connects you to world-class dealership software solutions that work together to help you reach your potential.</p><div class="mt-4 text-white text-base leading-normal font-semi">Watch Video</div></div></div></div></section><section class="bg-white py-5"><div class="container mx-auto sm-max:px-2"><h3 class="font-bold text-xl md:text-3xl mb-2 flex-1 lg:hidden">How We Help</h3><div class="container z-3 lg:absolute w-full md-max:initial flex md-max:flex-col-reverse"><div class="lg:absolute top-0 left-0 max-w-md"><h3 class="font-bold text-xl md:text-3xl mb-2 flex-1 md-max:hidden">How We Help</h3></div><div class="lg:absolute md:top-2 md:right-0 "><div class="md-max:grid md-max:grid-cols-2 gap-y-1 md-max:py-2"><div class="inline-block px-1 md-max:block md-max:col-span-1"><div class="button-wrapper bg-lightgray rounded-full overflow-hidden"><button class="button-bg rounded-full"><div class="button-hwh py-1 px-2">Front Office</div></button></div></div><div class="inline-block px-1 md-max:block md-max:col-span-1"><div class="button-wrapper bg-lightgray rounded-full overflow-hidden"><button class="button-bg rounded-full"><div class="button-hwh py-1 px-2">Fixed Operations</div></button></div></div><div class="inline-block px-1 md-max:block md-max:col-span-1"><div class="button-wrapper bg-lightgray rounded-full overflow-hidden"><button class="button-bg rounded-full"><div class="button-hwh py-1 px-2">Back Office</div></button></div></div><div class="inline-block mx-1 md-max:block md-max:col-span-1"><div class="button-wrapper bg-lightgray rounded-full overflow-hidden"><button class="button-bg rounded-full"><div class="button-hwh py-1 px-2">Infrastructure</div></button></div></div></div></div></div></div><div class="container mx-auto grid grid-cols-1 "><div class="z-1 relative w-full h-full row-start-1 col-start-1 hidden"><div class="absolute top-0 left-0 z-2 md-max:relative md-max:bottom-0"></div><video muted="" playsinline="" autoplay="" loop="" preload="auto" poster="/videos/02-Modern-Retail-poster.jpg" src="/videos/02-Modern-Retail.mp4"></video><div class="group absolute bg-white text-black font-semi rounded-[28px] overflow-hidden shadow-sm z-4 top-[55%] left-[55%] cursor-pointer"></div></div><div class="z-1 relative h-full w-full row-start-1 col-start-1 hidden"><video muted="" playsinline="" autoplay="" loop="" preload="auto" poster="/videos/03-Fixed-Operations-poster.jpg" src="/videos/03-Fixed-Operations.mp4"></video><div class="group absolute bg-white text-black font-semi rounded-[28px] overflow-hidden shadow-sm z-4 top-[35%] left-3/4 cursor-pointer"></div></div><div class="z-1 relative h-full w-full row-start-1 col-start-1 hidden"><video muted="" playsinline="" autoplay="" loop="" preload="auto" poster="/videos/04-Business-Office-poster.jpg" src="/videos/04-Business-Office.mp4"></video><div class="group absolute bg-white text-black font-semi rounded-[28px] overflow-hidden shadow-sm z-4 top-1/2 left-[60%] cursor-pointer"></div></div><div class="z-1 relative h-full w-full row-start-1 col-start-1 hidden"><video muted="" playsinline="" autoplay="" loop="" poster="/videos/05-It-Solutions-poster.jpg" preload="auto" src="/videos/05-It-Solutions.mp4"></video><div class="group absolute bg-white text-black font-semi rounded-[28px] overflow-hidden shadow-sm z-4 top-1/2 left-[55%] cursor-pointer"></div></div><div class="z-2 h-full w-full row-start-1 col-start-1 block"><video muted="" playsinline="" preload="auto" src="/videos/01-Intro.mp4" poster="/videos/01-Intro-poster.jpg" id="intro"></video></div></div></section><section class="py-5 sm-max:pt-3 sm-max:pb-4 sm-max:px-2"><div class="container mx-auto flex justify-between mb-2 "><h3 class="text-xl md:text-3xl font-bold mb-0">Thinking About Your Success </h3><div class="flex gap-2 items-center xs:hidden "><div style="cursor:pointer"><svg width="40" height="40" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M28.4144 31.9998L20.4144 23.9998L28.4144 15.9998L27.0002 14.5856L17.5859 23.9998L27.0002 33.4141L28.4144 31.9998Z" fill="black"></path><rect x="1" y="1" width="46" height="46" 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data-nimg="1" class="object-cover max-w-full h-auto sm-max:w-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-05%2FEOP%20April24Blog.jpg%3Fitok%3DLKLXQFbW&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-05%2FEOP%20April24Blog.jpg%3Fitok%3DLKLXQFbW&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-05%2FEOP%20April24Blog.jpg%3Fitok%3DLKLXQFbW&w=1080&q=75"/></div><div class="max-w-90% h-full pt-3 px-3 pb-2"><h2 class="mb-2 text-lg leading-tight font-semibold whitespace-break-spaces">Car Price Negotiations Ease in April </h2><div class="text-base leading-normal text-gray-600 whitespace-break-spaces">Car buyers still found it overwhelmingly easy to buy a new car in April but there was a slight drop...</div></div><div class="mt-auto text-gray-600 text-sm pb-3 px-3">3<!-- --> Min Read<span class="px-1">•</span>May 2<span class="px-1">•</span>David Thomas</div></a><a class="bg-lightgray rounded-[28px] overflow-hidden mt-2 grayscale hover:grayscale-0 ease-in-out duration-300 flex flex-col w-[360px] md:w-[512px]" style="margin-right:2rem" href="/insights/power-video-earn-customer-trust-and-service-business"><div class="pointer-events-auto"><img alt="The Power of Video. Earn Customer Trust and Service Business." loading="lazy" width="512" height="190" decoding="async" data-nimg="1" class="object-cover max-w-full h-auto sm-max:w-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FService%20video.jpg%3Fitok%3DFKxXRtDY&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FService%20video.jpg%3Fitok%3DFKxXRtDY&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FService%20video.jpg%3Fitok%3DFKxXRtDY&w=1080&q=75"/></div><div class="max-w-90% h-full pt-3 px-3 pb-2"><h2 class="mb-2 text-lg leading-tight font-semibold whitespace-break-spaces">The Power of Video: Earn Customer Trust and Service Business</h2><div class="text-base leading-normal text-gray-600 whitespace-break-spaces">When you spend your days servicing and repairing vehicles, it’s easy to forget that most people know very little about...</div></div><div class="mt-auto text-gray-600 text-sm pb-3 px-3">3<!-- --> Min Read<span class="px-1">•</span>Apr 29<span class="px-1">•</span>CDK Global</div></a><a class="bg-lightgray rounded-[28px] overflow-hidden mt-2 grayscale hover:grayscale-0 ease-in-out duration-300 flex flex-col w-[360px] md:w-[512px]" style="margin-right:2rem" href="/insights/everything-you-need-know-about-cdk-dealership-xperience"><div class="pointer-events-auto"><img alt="Everything You Need to Know About the C D K Dealership Experience." loading="lazy" width="512" height="190" decoding="async" data-nimg="1" class="object-cover max-w-full h-auto sm-max:w-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2F24-8826_DXP_blogpost_04182024_0.jpg%3Fitok%3Det_r6bHs&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2F24-8826_DXP_blogpost_04182024_0.jpg%3Fitok%3Det_r6bHs&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2F24-8826_DXP_blogpost_04182024_0.jpg%3Fitok%3Det_r6bHs&w=1080&q=75"/></div><div class="max-w-90% h-full pt-3 px-3 pb-2"><h2 class="mb-2 text-lg leading-tight font-semibold whitespace-break-spaces">Everything You Need to Know About the CDK Dealership Xperience</h2><div class="text-base leading-normal text-gray-600 whitespace-break-spaces">Margin compression and changing customer expectations have auto dealers working hard to find new process efficiencies to boost profits and...</div></div><div class="mt-auto text-gray-600 text-sm pb-3 px-3">9<!-- --> Min Read<span class="px-1">•</span>Apr 19<span class="px-1">•</span>CDK Global</div></a><a class="bg-lightgray rounded-[28px] overflow-hidden mt-2 grayscale hover:grayscale-0 ease-in-out duration-300 flex flex-col w-[360px] md:w-[512px]" style="margin-right:2rem" href="/insights/pros-and-cons-involving-sales-staff-fi"><div class="pointer-events-auto"><img alt="The Pros and Cons of Involving Sales Staff in F and I." loading="lazy" width="512" height="190" decoding="async" data-nimg="1" class="object-cover max-w-full h-auto sm-max:w-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FFI%20ProsConsBlog.jpg%3Fitok%3DT8NSYQaQ&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FFI%20ProsConsBlog.jpg%3Fitok%3DT8NSYQaQ&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FFI%20ProsConsBlog.jpg%3Fitok%3DT8NSYQaQ&w=1080&q=75"/></div><div class="max-w-90% h-full pt-3 px-3 pb-2"><h2 class="mb-2 text-lg leading-tight font-semibold whitespace-break-spaces">The Pros and Cons of Involving Sales Staff in F&I</h2><div class="text-base leading-normal text-gray-600 whitespace-break-spaces">We know how the traditional F&I sales process works and why customers sometimes shut down as a new round of...</div></div><div class="mt-auto text-gray-600 text-sm pb-3 px-3">4<!-- --> Min Read<span class="px-1">•</span>Apr 16<span class="px-1">•</span>Saundi Crandall</div></a><a class="bg-lightgray rounded-[28px] overflow-hidden mt-2 grayscale hover:grayscale-0 ease-in-out duration-300 flex flex-col w-[360px] md:w-[512px]" style="margin-right:2rem" href="/insights/leverage-ai-more-efficient-front-office"><div class="pointer-events-auto"><img alt="Leverage A I for a More Efficient Front Office." loading="lazy" width="512" height="190" decoding="async" data-nimg="1" class="object-cover max-w-full h-auto sm-max:w-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FAIFrontOffice.jpg%3Fitok%3D_EwoOhSG&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FAIFrontOffice.jpg%3Fitok%3D_EwoOhSG&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FAIFrontOffice.jpg%3Fitok%3D_EwoOhSG&w=1080&q=75"/></div><div class="max-w-90% h-full pt-3 px-3 pb-2"><h2 class="mb-2 text-lg leading-tight font-semibold whitespace-break-spaces">Leverage AI for a More Efficient Front Office</h2><div class="text-base leading-normal text-gray-600 whitespace-break-spaces">Today, dealers echo one refrain in terms of their top strategy: Deliver a terrific customer experience. It’s become one of...</div></div><div class="mt-auto text-gray-600 text-sm pb-3 px-3">3<!-- --> Min Read<span class="px-1">•</span>Apr 9<span class="px-1">•</span>Amber Good</div></a><a class="bg-lightgray rounded-[28px] overflow-hidden mt-2 grayscale hover:grayscale-0 ease-in-out duration-300 flex flex-col w-[360px] md:w-[512px]" style="margin-right:2rem" href="/insights/make-repairs-easier-understand-and-update-update-update"><div class="pointer-events-auto"><img alt="Make Repairs Easier to Understand and Update, Update, Update. " loading="lazy" width="512" height="190" decoding="async" data-nimg="1" class="object-cover max-w-full h-auto sm-max:w-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FRepairsEasytoUnderstandBlog.jpg%3Fitok%3Dy56dnqtU&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FRepairsEasytoUnderstandBlog.jpg%3Fitok%3Dy56dnqtU&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FRepairsEasytoUnderstandBlog.jpg%3Fitok%3Dy56dnqtU&w=1080&q=75"/></div><div class="max-w-90% h-full pt-3 px-3 pb-2"><h2 class="mb-2 text-lg leading-tight font-semibold whitespace-break-spaces">Make Repairs Easier to Understand and Update, Update, Update</h2><div class="text-base leading-normal text-gray-600 whitespace-break-spaces">We’ve all been there: You take your car in for service and wait around for hours to hear next steps...</div></div><div class="mt-auto text-gray-600 text-sm pb-3 px-3">2<!-- --> Min Read<span class="px-1">•</span>Apr 4<span class="px-1">•</span>Brooke Wilson</div></a><a class="bg-lightgray rounded-[28px] overflow-hidden mt-2 grayscale hover:grayscale-0 ease-in-out duration-300 flex flex-col w-[360px] md:w-[512px]" style="margin-right:2rem" href="/insights/robust-inventories-lift-buyer-attitudes"><div class="pointer-events-auto"><img alt="Robust Inventories Lift Buyer Attitudes" loading="lazy" width="512" height="190" decoding="async" data-nimg="1" class="object-cover max-w-full h-auto sm-max:w-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FEOPMarch2024Blog.jpg%3Fitok%3DyWN3n9NX&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FEOPMarch2024Blog.jpg%3Fitok%3DyWN3n9NX&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-04%2FEOPMarch2024Blog.jpg%3Fitok%3DyWN3n9NX&w=1080&q=75"/></div><div class="max-w-90% h-full pt-3 px-3 pb-2"><h2 class="mb-2 text-lg leading-tight font-semibold whitespace-break-spaces">Robust Inventories Lift Buyer Attitudes</h2><div class="text-base leading-normal text-gray-600 whitespace-break-spaces">In February, the tracking CDK does of new car buyers returned its most positive results to date with nearly nine...</div></div><div class="mt-auto text-gray-600 text-sm pb-3 px-3">3<!-- --> Min Read<span class="px-1">•</span>Apr 1<span class="px-1">•</span>David Thomas</div></a><a class="bg-lightgray rounded-[28px] overflow-hidden mt-2 grayscale hover:grayscale-0 ease-in-out duration-300 flex flex-col w-[360px] md:w-[512px]" style="margin-right:2rem" href="/insights/dealership-sales-staffing-dips-sales-dont-have"><div class="pointer-events-auto"><img alt="Dealership Sales Staffing Dips but Sales Don’t Have To. " loading="lazy" width="512" height="190" decoding="async" data-nimg="1" class="object-cover max-w-full h-auto sm-max:w-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-03%2FSalesStaffDipBlog.jpg%3Fitok%3DYNDuVLZv&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-03%2FSalesStaffDipBlog.jpg%3Fitok%3DYNDuVLZv&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-03%2FSalesStaffDipBlog.jpg%3Fitok%3DYNDuVLZv&w=1080&q=75"/></div><div class="max-w-90% h-full pt-3 px-3 pb-2"><h2 class="mb-2 text-lg leading-tight font-semibold whitespace-break-spaces">Dealership Sales Staffing Dips but Sales Don’t Have To </h2><div class="text-base leading-normal text-gray-600 whitespace-break-spaces">The heady days of low inventory and high profit margins have eased into a more normal buyer’s market. As the...</div></div><div class="mt-auto text-gray-600 text-sm pb-3 px-3">3<!-- --> Min Read<span class="px-1">•</span>Mar 26<span class="px-1">•</span>CDK Global</div></a><a class="bg-lightgray rounded-[28px] overflow-hidden mt-2 grayscale hover:grayscale-0 ease-in-out duration-300 flex flex-col w-[360px] md:w-[512px]" style="margin-right:2rem" href="/insights/effective-automotive-email-marketing-requires-crm"><div class="pointer-events-auto"><img alt="Effective Automotive Email Marketing Requires a CRM" loading="lazy" width="512" height="190" decoding="async" data-nimg="1" class="object-cover max-w-full h-auto sm-max:w-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-02%2FEmailforCRMblog.jpg%3Fitok%3D5l2aaMRf&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-02%2FEmailforCRMblog.jpg%3Fitok%3D5l2aaMRf&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-02%2FEmailforCRMblog.jpg%3Fitok%3D5l2aaMRf&w=1080&q=75"/></div><div class="max-w-90% h-full pt-3 px-3 pb-2"><h2 class="mb-2 text-lg leading-tight font-semibold whitespace-break-spaces">Effective Automotive Email Marketing Requires a CRM</h2><div class="text-base leading-normal text-gray-600 whitespace-break-spaces">Time and time again email proves to be an unsung hero in marketing. It’s flexible, cost-effective and boasts consistently high...</div></div><div class="mt-auto text-gray-600 text-sm pb-3 px-3">3<!-- --> Min Read<span class="px-1">•</span>Mar 25<span class="px-1">•</span>CDK Global</div></a><a class="bg-lightgray rounded-[28px] overflow-hidden mt-2 grayscale hover:grayscale-0 ease-in-out duration-300 flex flex-col w-[360px] md:w-[512px]" style="margin-right:2rem" href="/insights/ev-owners-speak-out-new-study"><div class="pointer-events-auto"><img alt="EV Owners Speak Out in New Study" loading="lazy" width="512" height="190" decoding="async" data-nimg="1" class="object-cover max-w-full h-auto sm-max:w-full" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-03%2FEVOwnershipBlog.jpg%3Fitok%3Dw3ckT3HH&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-03%2FEVOwnershipBlog.jpg%3Fitok%3Dw3ckT3HH&w=1080&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-03%2FEVOwnershipBlog.jpg%3Fitok%3Dw3ckT3HH&w=1080&q=75"/></div><div class="max-w-90% h-full pt-3 px-3 pb-2"><h2 class="mb-2 text-lg leading-tight font-semibold whitespace-break-spaces">EV Owners Speak Out in New Study</h2><div class="text-base leading-normal text-gray-600 whitespace-break-spaces">As car shoppers and dealers adjust to the electric vehicle phenomenon, they’re looking for answers to questions about the inevitable...</div></div><div class="mt-auto text-gray-600 text-sm pb-3 px-3">1<!-- --> Min Read<span class="px-1">•</span>Mar 20<span class="px-1">•</span>CDK Global</div></a></div></div></div><div class="container mx-auto select-none"><a class="textlink-dark textlink-dark--arrowed mt-2" href="/insights">View All Insights<svg class="arrow-icon" xmlns="http://www.w3.org/2000/svg" width="48" height="48" viewBox="0 0 48 48"><g stroke-linejoin="round" stroke-miterlimit=""><circle class="arrow-icon--circle" cx="16" cy="16" r="15.12"></circle><path class="arrow-icon--arrow" d="M16.14 9.93L22.21 16l-6.07 6.07M8.23 16h13.98"></path></g></svg></a><svg class="hidden"><symbol id="arrow-right" viewBox="0 0 20 10"><path d="M14.84 0l-1.08 1.06 3.3 3.2H0v1.49h17.05l-3.3 3.2L14.84 10 20 5l-5.16-5z"></path></symbol></svg></div></section><div class="pt-[40px] bg-white"></div><div class="pt-[40px] bg-black"></div><section class="bg-black py-5 sm-max:pt-3 sm-max:pb-4 sm-max:px-2"><div class="container mx-auto items-center sm-max:px-2"><h3 class="text-white text-3vw font-bold pb-3">What We Offer</h3><div class="m-auto md:grid grid-cols-12 grid-wwo rounded-[28px] gap-1 overflow-hidden "><a class="text-white card group grid grid-cols-3 grid-rows-3 hover:bg-[#101F28] hover:ease-in-out duration-300 sm-max:mb-1 bg-altgreen" href="/dealership-xperience-platform"><div class="pl-3 col-start-1 col-span-2 row-start-2 row-span-2 mt-auto mb-2 z-1"><h3 class="text-xl font-md mt-2 pb-2">Dealership Xperience Platform</h3><div class="pb-2 sm-max:hidden"><p>Transform how you sell and service cars and operate your business through our open, integrated and customer-focused platform.</p></div></div><div class="col-start-2 col-span-2 row-start-1 row-span-2 flex justify-end"><svg width="336" height="256" viewBox="0 0 336 256" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1_315)"><path class="forward" d="M159.7 100H157.4" stroke="#31837A" stroke-width="2" stroke-miterlimit="10"/><path class="forward" d="M155 100H139.528C138.112 100 137 101.3 137 102.816V143" stroke="#31837A" stroke-width="2" stroke-miterlimit="10" stroke-dasharray="4 4"/><path class="forward" d="M228 142.388V83.1682C228 82.3084 227.498 81.5561 226.796 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class="forward" d="M125.8 146.3H264.9" stroke="#31837A" stroke-width="2" stroke-miterlimit="10" stroke-dasharray="4 4"/><path class="forward" d="M181 143L181 128" stroke="#31837A" stroke-width="2" stroke-miterlimit="10" stroke-dasharray="4 4"/><path class="forward" d="M181.2 124.1V121.9H183.5" stroke="#31837A" stroke-width="2" stroke-miterlimit="10"/><path class="forward" d="M187.3 121.9L205 122" stroke="#31837A" stroke-width="2" stroke-miterlimit="10" stroke-dasharray="4 4"/><path class="forward" d="M207.8 121.9H210.1V124.1" stroke="#31837A" stroke-width="2" stroke-miterlimit="10"/><path class="forward" d="M210 128L210 143" stroke="#31837A" stroke-width="2" stroke-miterlimit="10" stroke-dasharray="4 4"/><path class="forward" d="M196 127L196 143" stroke="#31837A" stroke-width="2" stroke-miterlimit="10" stroke-dasharray="4 4"/><path d="M100.5 115.5C100.5 64.2 142.9 22.5 195.3 22.5C247.7 22.5 290.1 64.1 290.1 115.5C290.1 166.9 247.7 208.4 195.3 208.4C142.9 208.4 100.5 166.8 100.5 115.5Z" stroke="#1D3840" stroke-width="2" stroke-miterlimit="10" stroke-dasharray="4 4" class="forward"/><path d="M72.8 115.5C72.8 47.9 127.6 -7 195.3 -7C263 -7 317.8 47.9 317.8 115.5C317.8 183.1 263 238 195.3 238C127.6 238 72.8 183.2 72.8 115.5Z" stroke="#1D3840" stroke-width="2" stroke-miterlimit="10" stroke-dasharray="4 4" class="reverse"/><path d="M115 173.9L98 185.3" stroke="#1D3840" stroke-width="2" stroke-miterlimit="10" stroke-dasharray="4 4"/><path d="M273.4 176.4L289.3 189.6" stroke="#1D3840" stroke-width="2" stroke-miterlimit="10" stroke-dasharray="4 4"/><path d="M195.3 -1.10001V19.9" stroke="#1D3840" stroke-width="2" stroke-miterlimit="10" stroke-dasharray="4 4"/></g><defs><clipPath id="clip0_1_315"><rect width="336" height="256" fill="white"/></clipPath></defs></svg></div><div class="col-start-3 row-start-3 flex justify-end"><img alt="View More" loading="lazy" width="48" height="48" decoding="async" data-nimg="1" class="mr-3 opacity-0 group-hover:opacity-100 transition-opacity ease-in-out duration-300" style="color:transparent" src="/more.svg"/></div></a><a class="text-white card group grid grid-cols-3 grid-rows-3 hover:bg-[#101F28] hover:ease-in-out duration-300 sm-max:mb-1 bg-altgreen" href="/automotive-digital-retailing"><div class="pl-3 col-start-1 col-span-2 row-start-2 row-span-2 mt-auto mb-2 z-1"><h3 class="text-xl font-md mt-2 pb-2">Digital Retail</h3><div class="pb-2 sm-max:hidden"><p>From online to in store, deliver one seamless, consistent customer experience</p></div></div><div class="col-start-2 col-span-2 row-start-1 row-span-2 flex justify-end"><svg width="272" height="224" viewBox="0 0 272 224" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1462_6139)"><rect x="56" y="30" width="263" height="186" rx="8" stroke="#1D3840" stroke-width="2" stroke-linecap="square" stroke-dasharray="2 5.5"/><path d="M226 130H304" stroke="#31837A" stroke-width="2" stroke-linecap="square" stroke-dasharray="2.8 4.8"/><path d="M226 162H304" stroke="#31837A" stroke-width="2" stroke-linecap="square" stroke-dasharray="2.8 4.8"/><path d="M226 146H304" stroke="#31837A" stroke-width="2" stroke-linecap="square" stroke-dasharray="2.8 4.8"/><path d="M140 149H109.571L106.63 162H95V118.212L99.7371 109.809L90 106.153V100H104.791L110.004 88.421C111.216 85.7303 113.892 84 116.843 84H139.945H166.021C169.15 84 171.95 85.9419 173.046 88.8719L177.209 100H192L192 106.153L182.263 109.809L187 118.212V162H175.37L172.626 149H140.044" stroke="#31837A" stroke-width="2" fill="#0C171D" class="forward" stroke-linecap="square" stroke-dasharray="2.8 4.8"/><path d="M105 110H141H177" stroke="#31837A" stroke-width="2" stroke-linecap="square" stroke-dasharray="2 5.5"/><path d="M112.791 134.25L112.791 127.823C112.791 127.345 112.452 126.934 111.983 126.842L94.8662 123.5L94.8662 142" stroke="#31837A" stroke-width="2" stroke-linecap="square" stroke-dasharray="2.8 4.8"/><path d="M169.204 134.25L169.204 127.823C169.204 127.345 169.543 126.934 170.012 126.842L187.129 123.5L187.129 142" stroke="#31837A" stroke-width="2" stroke-linecap="square" stroke-dasharray="2.8 4.8"/><path d="M183.984 112.764L182.267 109.809L185.591 108.578" stroke="#31837A" stroke-width="2" stroke-linecap="square"/><path d="M98.0163 112.764L99.7334 109.809L96.4095 108.578" stroke="#31837A" stroke-width="2" stroke-linecap="square"/></g><defs><clipPath id="clip0_1462_6139"><rect width="272" height="224" fill="white"/></clipPath></defs></svg></div><div class="col-start-3 row-start-3 flex justify-end"><img alt="View More" loading="lazy" width="48" height="48" decoding="async" data-nimg="1" class="mr-3 opacity-0 group-hover:opacity-100 transition-opacity ease-in-out duration-300" style="color:transparent" src="/more.svg"/></div></a><a class="text-white card group grid grid-cols-3 grid-rows-3 hover:bg-[#101F28] hover:ease-in-out duration-300 sm-max:mb-1 bg-altgreen" href="/sales-inventory/vehicle-sales/automotive-crm-software"><div class="pl-3 col-start-1 col-span-2 row-start-2 row-span-2 mt-auto mb-2 z-1"><h3 class="text-xl font-md mt-2 pb-2">Customer Relationship Management (CRM)</h3><div class="pb-2 sm-max:hidden"><p>Put your customers at the heart of your business and drive real growth.</p></div></div><div class="col-start-2 col-span-2 row-start-1 row-span-2 flex justify-end"><svg width="336" height="256" viewBox="0 0 336 256" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1948_37975)"><path d="M73.5 135.47C50.6254 142.513 34 163.815 34 189C34 219.928 59.0721 245 90 245C114.816 245 135.863 228.858 143.211 206.5" stroke="#1D3840" stroke-width="2" stroke-linecap="square" stroke-dasharray="3 6"/><path d="M261.711 135.471C284.586 142.513 301.211 163.815 301.211 189C301.211 219.928 276.139 245 245.211 245C220.394 245 199.348 228.858 192 206.5" stroke="#1D3840" stroke-width="2" stroke-linecap="square" stroke-dasharray="3 6"/><path d="M73.5 87.5289C50.6254 80.4863 34 59.1844 34 33.9993C34 3.07138 59.0721 -22.0007 90 -22.0007C114.816 -22.0007 135.863 -5.85825 143.211 16.4992" stroke="#1D3840" stroke-width="2" stroke-linecap="square" stroke-dasharray="3 6"/><path d="M261.711 87.5289C284.586 80.4863 301.211 59.1844 301.211 33.9993C301.211 3.07138 276.139 -22.0007 245.211 -22.0007C220.394 -22.0007 199.348 -5.85825 192 16.4992" stroke="#1D3840" stroke-width="2" stroke-linecap="square" stroke-dasharray="3 6"/><circle cx="168" cy="112" r="93" fill="#0C171D" stroke="#31837A" stroke-width="2" class="forward" stroke-linecap="square" stroke-dasharray="3 6"/><path d="M235 176L235 161.962L235 155.041L168.247 132L101 155.041L101 161.962L101 176" class=""reverse stroke="#31837A" stroke-width="2" stroke-linecap="square" stroke-dasharray="3 6"/><circle cx="168.067" cy="83.7957" r="29.8695" stroke="#31837A" class="reverse" stroke-width="2" stroke-linecap="square" stroke-dasharray="3 6"/></g><defs><clipPath id="clip0_1948_37975"><rect width="336" height="256" fill="white"/></clipPath></defs></svg></div><div class="col-start-3 row-start-3 flex justify-end"><img alt="View More" loading="lazy" width="48" height="48" decoding="async" data-nimg="1" class="mr-3 opacity-0 group-hover:opacity-100 transition-opacity ease-in-out duration-300" style="color:transparent" src="/more.svg"/></div></a><a class="text-white card group grid grid-cols-3 grid-rows-3 hover:bg-[#101F28] hover:ease-in-out duration-300 sm-max:mb-1 bg-altgreen" href="/fi"><div class="pl-3 col-start-1 col-span-2 row-start-2 row-span-2 mt-auto mb-2 z-1"><h3 class="text-xl font-md mt-2 pb-2">Finance & Insurance (F&I)</h3><div class="pb-2 sm-max:hidden"><p>Never miss an opportunity to increase profits and customer satisfaction.</p></div></div><div class="col-start-2 col-span-2 row-start-1 row-span-2 flex justify-end"><svg width="268" height="224" viewBox="0 0 268 224" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1948_37997)"><path d="M250 192V67.8426L214.923 33H122V107.5" stroke="#1D3840" stroke-width="2" class="forward" stroke-linecap="square" stroke-dasharray="2 5.5"/><path d="M152 84H220" stroke="#1D3840" stroke-width="2" stroke-linecap="square" stroke-dasharray="2 5.5"/><path d="M152 102H186" stroke="#1D3840" stroke-width="2" stroke-linecap="square" stroke-dasharray="2 5.5"/><path d="M122.5 192L278 192" stroke="#1D3840" stroke-width="2" stroke-linecap="square" stroke-dasharray="2 5.5"/><path d="M70 192L122 192" stroke="#1D3840" stroke-width="2" stroke-linecap="square" stroke-dasharray="2 5.5"/><circle cx="122" cy="150" r="42" fill="#0C171D" stroke="#31837A" stroke-width="2" stroke-linecap="square" class="forward" stroke-dasharray="2 5.5"/><path d="M122 122L122 125" stroke="#31837A" stroke-width="2" stroke-linecap="square"/><path d="M122 175L122 178" stroke="#31837A" stroke-width="2" stroke-linecap="square"/><path d="M109 162V162C109 166.971 113.029 171 118 171H125.363C130.685 171 135 166.685 135 161.363V161.363C135 157.255 132.397 153.599 128.515 152.255L115.485 147.745C111.603 146.401 109 142.745 109 138.637V138.637C109 133.315 113.315 129 118.637 129H126C130.971 129 135 133.029 135 138V138" stroke="#31837A" stroke-width="2" stroke-linecap="square" stroke-dasharray="2 5.5"/></g><defs><clipPath id="clip0_1948_37997"><rect width="272" height="224" fill="white"/></clipPath></defs></svg></div><div class="col-start-3 row-start-3 flex justify-end"><img alt="View More" loading="lazy" width="48" height="48" decoding="async" data-nimg="1" class="mr-3 opacity-0 group-hover:opacity-100 transition-opacity ease-in-out duration-300" style="color:transparent" src="/more.svg"/></div></a><a class="text-white card group grid grid-cols-3 grid-rows-3 hover:bg-[#101F28] hover:ease-in-out duration-300 sm-max:mb-1 bg-altgreen" href="/dms"><div class="pl-3 col-start-1 col-span-2 row-start-2 row-span-2 mt-auto mb-2 z-1"><h3 class="text-xl font-md mt-2 pb-2">Dealer Management System (DMS)</h3><div class="pb-2 sm-max:hidden"><p>Streamline your dealership with the most powerful system in the industry.</p></div></div><div class="col-start-2 col-span-2 row-start-1 row-span-2 flex justify-end"><svg width="336" height="256" viewBox="0 0 336 256" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1948_37954)"><path d="M193 101C193 117.016 180.016 130 164 130C147.984 130 135 117.016 135 101C135 84.9837 147.984 72 164 72" class="forward" stroke="#31837A" stroke-width="2" stroke-linecap="square" stroke-dasharray="2.31 6.36"/><path d="M164 72C167.808 72 171.579 72.7501 175.098 74.2075C178.616 75.6649 181.813 77.801 184.506 80.4939C187.199 83.1868 189.335 86.3837 190.793 89.9022C192.25 93.4206 193 97.1917 193 101L164 101L164 72Z" stroke="#31837A" stroke-width="2" stroke-linecap="square" fill="#0c171d" class="forward" stroke-dasharray="2.31 6.36"/><path d="M256 124L256 84" stroke="#31837A" stroke-width="2" stroke-linecap="square" class="flash3" stroke-dasharray="2.31 5.2"/><path d="M288 124L288 84" stroke="#31837A" stroke-width="2" stroke-linecap="square" 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stroke-dasharray="2.31 6.36"/></g><defs><clipPath id="clip0_1948_37954"><rect width="336" height="256" fill="white"/></clipPath></defs></svg> </div><div class="col-start-3 row-start-3 flex justify-end"><img alt="View More" loading="lazy" width="48" height="48" decoding="async" data-nimg="1" class="mr-3 opacity-0 group-hover:opacity-100 transition-opacity ease-in-out duration-300" style="color:transparent" src="/more.svg"/></div></a><a class="text-white card group grid grid-cols-3 grid-rows-3 hover:bg-[#101F28] hover:ease-in-out duration-300 sm-max:mb-1 bg-altgreen" href="/fixed-ops"><div class="pl-3 col-start-1 col-span-2 row-start-2 row-span-2 mt-auto mb-2 z-1"><h3 class="text-xl font-md mt-2 pb-2">Fixed Operations</h3><div class="pb-2 sm-max:hidden"><p>Make repairs more profitable and the customer experience more positive.</p></div></div><div class="col-start-2 col-span-2 row-start-1 row-span-2 flex justify-end"><svg width="272" height="224" viewBox="0 0 272 224" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1948_38134)"><path d="M83.5 198H30" stroke="#1D3840" stroke-width="2" stroke-linecap="square" stroke-dasharray="4 4"/><path d="M206 198H83" stroke="#1D3840" stroke-width="2" stroke-linecap="square" stroke-dasharray="4 4"/><path d="M236 198H230" stroke="#1D3840" stroke-width="2" stroke-linecap="square" stroke-dasharray="4 4"/><path d="M274 198H206" stroke="#1D3840" stroke-width="2" stroke-linecap="square" stroke-dasharray="4 4"/><path d="M106 194V127.874V107H83V194" stroke="#1D3840" stroke-width="2" stroke-linecap="square" stroke-dasharray="4 4.5"/><path d="M83 107V106H82V107H83ZM82 109.614V110.614H84V109.614H82ZM83 108H85.875V106H83V108ZM84 109.614V107H82V109.614H84Z" fill="#1D3840"/><path d="M106 107V106H107V107H106ZM107 109.614V110.614H105V109.614H107ZM106 108H103.125V106H106V108ZM105 109.614V107H107V109.614H105Z" fill="#1D3840"/><path d="M206 194V127.874V107H229V194" stroke="#1D3840" stroke-width="2" stroke-linecap="square" 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stroke-width="2" stroke-linecap="square"/><path d="M109.34 70.1883L110.694 67.5179L109.173 66.9482" stroke="#31837A" stroke-width="2" stroke-linecap="square"/></g><defs><clipPath id="clip0_1948_38134"><rect width="272" height="224" fill="white"/></clipPath></defs></svg></div><div class="col-start-3 row-start-3 flex justify-end"><img alt="View More" loading="lazy" width="48" height="48" decoding="async" data-nimg="1" class="mr-3 opacity-0 group-hover:opacity-100 transition-opacity ease-in-out duration-300" style="color:transparent" src="/more.svg"/></div></a><a class="text-white card group grid grid-cols-3 grid-rows-3 hover:bg-[#101F28] hover:ease-in-out duration-300 sm-max:mb-1 bg-altgreen" href="/it-solutions"><div class="pl-3 col-start-1 col-span-2 row-start-2 row-span-2 mt-auto mb-2 z-1"><h3 class="text-xl font-md mt-2 pb-2">Network & Communication Services</h3><div class="pb-2 sm-max:hidden"><p>Make your IT work for you — not the other way around</p></div></div><div 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class="col-start-3 row-start-3 flex justify-end"><img alt="View More" loading="lazy" width="48" height="48" decoding="async" data-nimg="1" class="mr-3 opacity-0 group-hover:opacity-100 transition-opacity ease-in-out duration-300" style="color:transparent" src="/more.svg"/></div></a></div></div></section><section class="bg-black py-5 sm-max:pt-3 sm-max:pb-4 sm-max:px-2"><div class="grid gap-4 items-end lg:grid-cols-2 container mx-auto pb-2 text-white xs:py-2"><div class="col-span-1"><div class="container mx-auto"><h2 class="text-3vw font-bold font-black leading-[120%] pb-3">Technology That's Engineered for the Way You Work</h2></div><div class="pb-5"><div><p>For 50 years, CDK Global has had just one purpose: to let dealers offer their customers the very best experience and grow their businesses. Our products are designed to let you focus on just one thing. Your customer.</p></div><a class="textlink textlink--arrowed pt-3" href="/about">Learn More About CDK Global<svg class="arrow-icon" xmlns="https://www.w3.org/2000/svg" width="48" height="48" viewBox="0 0 48 48"><g stroke-linejoin="round" stroke-miterlimit=""><circle class="arrow-icon--circle" cx="16" cy="16" r="15.12"></circle><path class="arrow-icon--arrow" d="M16.14 9.93L22.21 16l-6.07 6.07M8.23 16h13.98"></path></g></svg></a><svg class="hidden"><symbol id="arrow-right" viewBox="0 0 20 10"><path d="M14.84 0l-1.08 1.06 3.3 3.2H0v1.49h17.05l-3.3 3.2L14.84 10 20 5l-5.16-5z"></path></symbol></svg></div><div class="bg-altgreen rounded-[28px] p-[2.5rem] lg:max-w-[90%] sm:max-w-full"><h3 class="text-xl font-md mb-1 text-white">Help Shape What Happens Next</h3><div><p>As a global leader in the field, we're looking for the best and brightest to join us as we move automotive retail forward.</p></div><a class="animated-arrow" href="https://careers.cdkglobal.com/"><span class="the-arrow 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Stories</h3><div class="grid gap-2 md:grid-cols-1 overflow-hidden"><a href="/customer-stories/traditions-chevrolet"><article data-cy="node--customer_story"><div class="bg-lightgray rounded-[28px] grid md:grid-cols-4 my-1"><div class="md:col-span-3 p-3"><p class="text-sm">Traditions Chevrolet<!-- --> • <!-- -->East Bernard, TX</p><h2 class="text-lg font-semibold pb-1 mt-2">How Traditions Chevrolet Saw a 200% Jump in Productivity and Revenues</h2><div class="animated-arrow-dark"><span class="the-arrow -left-dark"><span class="shaft-dark"></span></span><span class="main"><span class="text">READ STORY</span><span class="the-arrow -right-dark"><span class="shaft-dark"></span></span></span></div></div><div class="md:col-span-1 md:border-l-3 s:border-t-3 xs:border-t-3 border-white"><div class="p-3"><div class="leading-relaxed text-gray-600 text-3xl"><p><strong>200</strong>%</p></div>Jump in Productivity and Revenues</div></div></div></article></a><a href="/customer-stories/circle-automotive-group"><article data-cy="node--customer_story"><div class="bg-lightgray rounded-[28px] grid md:grid-cols-4 my-1"><div class="md:col-span-3 p-3"><p class="text-sm">Circle Automotive Group<!-- --> • <!-- -->Santa Ana, CA</p><h2 class="text-lg font-semibold pb-1 mt-2">How Circle Automotive Group Used CDK Drive To Manage Through Escalation And Increase Profits</h2><div class="animated-arrow-dark"><span class="the-arrow -left-dark"><span class="shaft-dark"></span></span><span class="main"><span class="text">READ STORY</span><span class="the-arrow -right-dark"><span class="shaft-dark"></span></span></span></div></div><div class="md:col-span-1 md:border-l-3 s:border-t-3 xs:border-t-3 border-white"><div class="p-3"><div class="leading-relaxed text-gray-600 text-3xl"><p><strong>100</strong>%</p></div>accessibility to critical information</div></div></div></article></a><div><a class="textlink-dark textlink-dark--arrowed mt-2" href="/customer-stories">View All <!-- -->Customer Stories<svg class="arrow-icon" xmlns="https://www.w3.org/2000/svg" width="48" height="48" viewBox="0 0 48 48"><g stroke-linejoin="round" stroke-miterlimit=""><circle class="arrow-icon--circle" cx="16" cy="16" r="15.12"></circle><path class="arrow-icon--arrow" d="M16.14 9.93L22.21 16l-6.07 6.07M8.23 16h13.98"></path></g></svg></a><svg class="hidden"><symbol id="arrow-right" viewBox="0 0 20 10"><path d="M14.84 0l-1.08 1.06 3.3 3.2H0v1.49h17.05l-3.3 3.2L14.84 10 20 5l-5.16-5z"></path></symbol></svg></div></div></div></section><section class="py-5 sm-max:pt-3 sm-max:pb-4 sm-max:px-2"><div class="container mx-auto"><h3 class="text-3vw font-bold font-black mb-3">Media Center</h3><div class="grid gap-2 md:grid-cols-3 overflow-hidden"><div class="bg-white relative hover:bg-lightgray rounded-[28px] hover:ease-in-out duration-300 p-2 min-h-[320px]"><a href="/media-center/cdk-brings-digital-transformation-canadian-automotive-retail-new-category-software-cdk"><article data-cy="node--news"><div class="max-w-full mx-auto"><h2 class="text-lg font-semibold pb-2">CDK BRINGS DIGITAL TRANSFORMATION TO CANADIAN AUTOMOTIVE RETAIL WITH NEW CATEGORY OF SOFTWARE: THE CDK DEALERSHIP XPERIENCE</h2><p class="leading-relaxed text-gray-600 pb-4">Existing Canadian DMS customers granted new CDK Dealership Xperience Foundations Suite with free implementation upon renewal</p></div><div class="absolute bottom-0"><div data-cy="node--meta" class="text-gray-600 text-sm pb-3">May 2, 2024</div></div></article></a></div><div class="bg-white relative hover:bg-lightgray rounded-[28px] hover:ease-in-out duration-300 p-2 min-h-[320px]"><a href="/media-center/cdk-hosts-2nd-annual-cdk-truck-connect-conference-may-7-9"><article data-cy="node--news"><div class="max-w-full mx-auto"><h2 class="text-lg font-semibold pb-2">CDK HOSTS 2ND ANNUAL CDK TRUCK CONNECT CONFERENCE ON MAY 7-9</h2><p class="leading-relaxed text-gray-600 pb-4">CDK Truck Connect event to feature State of the Heavy Truck Industry, new CDK product innovations and award-winning author as event keynote speaker.</p></div><div class="absolute bottom-0"><div data-cy="node--meta" class="text-gray-600 text-sm pb-3">April 25, 2024</div></div></article></a></div><div class="bg-white relative hover:bg-lightgray rounded-[28px] hover:ease-in-out duration-300 p-2 min-h-[320px]"><a href="/media-center/cdk-bridges-longstanding-gap-between-oem-and-dealer-shopping-experiences-automotive"><article data-cy="node--news"><div class="max-w-full mx-auto"><h2 class="text-lg font-semibold pb-2">CDK BRIDGES LONGSTANDING GAP BETWEEN OEM AND DEALER SHOPPING EXPERIENCES WITH AUTOMOTIVE COMMERCE COLLAB </h2><p class="leading-relaxed text-gray-600 pb-4">Industry-leading technology provider launches initiative to disrupt automotive retail by creating seamless OEM-branded experiences through deeper software integrations with dealers</p></div><div class="absolute bottom-0"><div data-cy="node--meta" class="text-gray-600 text-sm pb-3">March 26, 2024</div></div></article></a></div><div><a class="textlink-dark textlink-dark--arrowed mt-2" href="/media-center">View All <!-- -->News<svg class="arrow-icon" xmlns="https://www.w3.org/2000/svg" width="48" height="48" viewBox="0 0 48 48"><g stroke-linejoin="round" stroke-miterlimit=""><circle class="arrow-icon--circle" cx="16" cy="16" r="15.12"></circle><path class="arrow-icon--arrow" d="M16.14 9.93L22.21 16l-6.07 6.07M8.23 16h13.98"></path></g></svg></a><svg class="hidden"><symbol id="arrow-right" viewBox="0 0 20 10"><path d="M14.84 0l-1.08 1.06 3.3 3.2H0v1.49h17.05l-3.3 3.2L14.84 10 20 5l-5.16-5z"></path></symbol></svg></div></div></div></section><section class="bg-white py-5 sm-max:pt-3 sm-max:pb-4 sm-max:px-2"><div class="container mx-auto "><div class="grid md:gap-5 lg:grid-cols-7 md:grid-cols-6 rounded-[28px] text-white bg-black items-center 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type="application/json">{"props":{"pageProps":{"node":{"type":"node--landing_page","id":"2a949fdf-fe55-4617-ba97-2b9e02a9ed38","status":true,"title":"Homepage","path":{"alias":"/home","pid":150,"langcode":"en"},"field_meta_tags":{"description":"Trusted by nearly 15,000 dealer locations, CDK Global connects you to world-class dealership software solutions that work together to help you reach your potential.","title":"CDK Global: Homepage"},"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/node/landing_page/2a949fdf-fe55-4617-ba97-2b9e02a9ed38?resourceVersion=id%3A6641"}},"field_sections":[{"type":"paragraph--view","id":"dd6778cf-1ac0-4148-868c-e50e7f5b4a15","drupal_internal__id":27,"drupal_internal__revision_id":28811,"langcode":"en","status":true,"created":"2023-01-18T03:24:25+00:00","parent_id":"150","parent_type":"node","parent_field_name":"field_sections","behavior_settings":[],"default_langcode":true,"revision_translation_affected":null,"field_heading":"Thinking About Your Success ","field_hide_more_link":false,"field_view":{"name":"insights--block_1","id":"insights--block_1","results":[{"type":"node--insights","id":"2e833d0f-02c8-4ec9-9694-4d50e73ee90e","drupal_internal__nid":1461,"drupal_internal__vid":7246,"langcode":"en","revision_timestamp":"2024-05-02T17:53:52+00:00","revision_log":null,"status":true,"title":"Car Price Negotiations Ease in April ","created":"2024-05-02T14:08:25+00:00","changed":"2024-05-02T17:53:52+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"path":{"alias":"/insights/car-price-negotiations-ease-april","pid":1301,"langcode":"en"},"body":{"value":"\u003cp\u003eCar buyers still found it overwhelmingly easy to buy a new car in April but there was a slight drop in the ability to find what they were looking for on dealer lots. The overall Ease of Purchase score — determined from a monthly CDK survey — actually ticked up to 87% in April \u003ca href=\"https://www.cdkglobal.com/insights/robust-inventories-lift-buyer-attitudes\"\u003efrom 86% in March\u003c/a\u003e, just off February’s record high of 88%.\u003c/p\u003e\r\n\r\n\u003cp\u003eAs new car inventories remain high across the country, the ability to find exactly what they wanted was keeping buyers happy so far in 2024. But in April, we did see a significant drop in the number of people who said it was easy to find the car they wanted, falling from 78% to 73%. That’s still a relatively high number but it was interesting to see that figure move so much when the number of people who bought a car in stock remained virtually the same at 53%, down minutely from 54% in March. The number of people who found an alternate vehicle in stock moved up from 6% to 9%, proving the point that more shoppers needed to pivot from their first choice.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"Ease of Purchase April 2024\" data-entity-type=\"file\" data-entity-uuid=\"d9dd4f65-079b-453b-8158-e4548be1537f\" src=\"/sites/default/files/inline-images/CDK%20EOP%20April24_Blog1.png\" /\u003eSurprisingly, as the selection process became just slightly harder, it seemed the most arduous part of the process improved in April. Buyers said agreeing to the value of their trade-in was easier in April, up to 57% from 50% in March. One respondent said that getting a trade-in value before coming into the dealership sped things along, with the dealer just having to quickly confirm the car was as described.\u003c/p\u003e\r\n\r\n\u003cp\u003eAgreeing to the final purchase price also improved to 67% from 63% in March. This is as overall incentives dropped slightly from March but are still elevated from the same time in 2023.\u003c/p\u003e\r\n\r\n\u003cp\u003eWhere respondents did their buying also changed a bit more than usual. More than a third (36%) only visited one store, up from the 31% in both March and February. The time it took only changed slightly with 29% saying it took longer than expected to complete the deal, up from 26% in March.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"Ease of Purchase April 2024\" data-entity-type=\"file\" data-entity-uuid=\"544e1cdd-98ce-4d6c-9631-b7703c8c3fa6\" src=\"/sites/default/files/inline-images/CDK%20EOP%20April24_Blog2.png\" /\u003eAnd while the number of people who said they started the purchase process online and finished at the dealer remained steady at 27% (yes, 68% of people complete the entire journey at the dealership), they delivered extremely positive comments about the experience. One said that the dealership offered a virtual tour of the car while many others focused on completing much of the paperwork before coming into the store.\u003c/p\u003e\r\n\r\n\u003cp\u003eApril looks to be another solid if not spectacular month of sales, but dealers may need to keep fine-tuning their inventory mix. As overall inventories continue to rise, the dip in shoppers finding exactly what they wanted should be seen as a warning sign.\u003c/p\u003e\r\n","format":"basic_html","processed":"\u003cp\u003eCar buyers still found it overwhelmingly easy to buy a new car in April but there was a slight drop in the ability to find what they were looking for on dealer lots. The overall Ease of Purchase score — determined from a monthly CDK survey — actually ticked up to 87% in April \u003ca href=\"https://www.cdkglobal.com/insights/robust-inventories-lift-buyer-attitudes\"\u003efrom 86% in March\u003c/a\u003e, just off February’s record high of 88%.\u003c/p\u003e\n\n\u003cp\u003eAs new car inventories remain high across the country, the ability to find exactly what they wanted was keeping buyers happy so far in 2024. But in April, we did see a significant drop in the number of people who said it was easy to find the car they wanted, falling from 78% to 73%. That’s still a relatively high number but it was interesting to see that figure move so much when the number of people who bought a car in stock remained virtually the same at 53%, down minutely from 54% in March. The number of people who found an alternate vehicle in stock moved up from 6% to 9%, proving the point that more shoppers needed to pivot from their first choice.\u003c/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"Ease of Purchase April 2024\" data-entity-type=\"file\" data-entity-uuid=\"d9dd4f65-079b-453b-8158-e4548be1537f\" src=\"/sites/default/files/inline-images/CDK%20EOP%20April24_Blog1.png\" width=\"750\" height=\"1096\" loading=\"lazy\" /\u003eSurprisingly, as the selection process became just slightly harder, it seemed the most arduous part of the process improved in April. Buyers said agreeing to the value of their trade-in was easier in April, up to 57% from 50% in March. One respondent said that getting a trade-in value before coming into the dealership sped things along, with the dealer just having to quickly confirm the car was as described.\u003c/p\u003e\n\n\u003cp\u003eAgreeing to the final purchase price also improved to 67% from 63% in March. This is as overall incentives dropped slightly from March but are still elevated from the same time in 2023.\u003c/p\u003e\n\n\u003cp\u003eWhere respondents did their buying also changed a bit more than usual. More than a third (36%) only visited one store, up from the 31% in both March and February. The time it took only changed slightly with 29% saying it took longer than expected to complete the deal, up from 26% in March.\u003c/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"Ease of Purchase April 2024\" data-entity-type=\"file\" data-entity-uuid=\"544e1cdd-98ce-4d6c-9631-b7703c8c3fa6\" src=\"/sites/default/files/inline-images/CDK%20EOP%20April24_Blog2.png\" width=\"750\" height=\"1084\" loading=\"lazy\" /\u003eAnd while the number of people who said they started the purchase process online and finished at the dealer remained steady at 27% (yes, 68% of people complete the entire journey at the dealership), they delivered extremely positive comments about the experience. One said that the dealership offered a virtual tour of the car while many others focused on completing much of the paperwork before coming into the store.\u003c/p\u003e\n\n\u003cp\u003eApril looks to be another solid if not spectacular month of sales, but dealers may need to keep fine-tuning their inventory mix. As overall inventories continue to rise, the dip in shoppers finding exactly what they wanted should be seen as a warning sign.\u003c/p\u003e","summary":""},"field_featured":false,"field_meta_tags":{"canonical_url":"https://www.cdkglobal.com/insights/car-price-negotiations-ease-april","description":"CDK's Ease of Purchase score for April revealed it was still easy to purchase a car, but finding the right car an issue. Read more. ","title":"Car Price Negotiations Ease in April | CDK Global"},"field_show_image":true,"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/node/insights/2e833d0f-02c8-4ec9-9694-4d50e73ee90e?resourceVersion=id%3A7246"}},"node_type":{"type":"node_type--node_type","id":"cd8b67e9-86c1-46f8-9cd9-d27cd7539110","resourceIdObjMeta":{"drupal_internal__target_id":"insights"}},"revision_uid":{"type":"user--user","id":"d371fe79-a031-4d2c-88d1-8ea1270b134a","resourceIdObjMeta":{"drupal_internal__target_id":7}},"uid":{"type":"user--user","id":"deff0a1a-24b3-436f-8aa8-a5480036017e","resourceIdObjMeta":{"drupal_internal__target_id":11}},"field_author":{"type":"taxonomy_term--authors","id":"2dec5448-8a04-4ef2-a5f3-14433d391d39","drupal_internal__tid":4,"drupal_internal__revision_id":4,"langcode":"en","revision_created":"2022-12-08T22:18:45+00:00","revision_log_message":null,"status":true,"name":"David Thomas","description":{"value":"\u003cp\u003e\u003cstrong\u003eDavid Thomas\u003c/strong\u003e is director of content marketing and automotive industry analyst at CDK Global. He champions thought leadership across all platforms, connecting CDK’s vast expertise to the broader market and trends driving our industry forward. David has spent nearly 20 years in the automotive world as a product evaluator, journalist and marketer for brands like Autoblog, Cars.com, Nissan and Harley-Davidson.\u003c/p\u003e\r\n","format":"full_html","processed":"\u003cp\u003e\u003cstrong\u003eDavid Thomas\u003c/strong\u003e is director of content marketing and automotive industry analyst at CDK Global. He champions thought leadership across all platforms, connecting CDK’s vast expertise to the broader market and trends driving our industry forward. David has spent nearly 20 years in the automotive world as a product evaluator, journalist and marketer for brands like Autoblog, Cars.com, Nissan and Harley-Davidson.\u003c/p\u003e\n"},"weight":0,"changed":"2023-08-30T21:32:29+00:00","default_langcode":true,"revision_translation_affected":true,"field_author_title":"Director, 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","title":"","width":624,"height":320,"drupal_internal__target_id":2126},"uid":{"type":"user--user","id":"deff0a1a-24b3-436f-8aa8-a5480036017e","resourceIdObjMeta":{"drupal_internal__target_id":11}},"relationshipNames":["uid"]},"field_product_topics":[],"field_site":{"type":"next_site--next_site","id":"b41285b0-0d7b-4999-94f9-bcb26167f3e8","resourceIdObjMeta":{"drupal_internal__target_id":"next_js"}},"field_type":null,"relationshipNames":["node_type","revision_uid","uid","field_author","field_image","field_product_topics","field_site","field_type"]},{"type":"node--insights","id":"fd81d022-d65c-4b41-963b-ddac32d333c0","title":"The Power of Video: Earn Customer Trust and Service Business","created":"2024-04-29T19:20:05+00:00","path":{"alias":"/insights/power-video-earn-customer-trust-and-service-business","pid":1281,"langcode":"en"},"body":{"value":"\u003cp\u003eWhen you spend your days servicing and repairing vehicles, it’s easy to forget that most people know very little about the cars they rely on to get them where they need to go every day. No wonder there’s a lot of confusion — and often suspicion — when a customer in for an oil change is presented with a list of additional recommended services. The customer is certainly going to demand an explanation, and that’s where many franchised Service departments are falling behind.\u003c/p\u003e\r\n\r\n\u003cp\u003eIn CDK’s recent study, \u003ca href=\"https://www.cdkglobal.com/insights/whats-changed-service-shopper-30\"\u003eService Shopper 3.0\u003c/a\u003e, of 2,000 service shoppers, dealers lagged behind independent shops and chains when it came to making repairs understandable and describing service needs. So, what can dealers do to better explain what needs to be done and get more customer approvals? Talk less and show more with videos from certified technicians.\u003c/p\u003e\r\n\r\n\u003ch2\u003e\u003cstrong\u003eVideo Fixes the Communication Chain\u003c/strong\u003e\u003c/h2\u003e\r\n\r\n\u003cp\u003eIt’s hard enough for customers to understand what repairs and services are needed, but it becomes more difficult when the path from Service Technician to customer is a multistep process with diminishing returns.\u003c/p\u003e\r\n\r\n\u003cp\u003eTypically, the technician completes a multipoint inspection, highlights recommended repairs, explains these recommendations to the customer; often the customer will then try to explain them to a second decision-maker or trusted confidante, confusion occurs and recommendations for needed repairs are lost. The customer is dissatisfied with the lack of transparency and the Service department loses revenue.\u003c/p\u003e\r\n\r\n\u003cp\u003eAdd video and the dynamic changes completely. The technician’s message — including a personalized walk-through of needed work with a full explanation — can be sent directly to every member of the communication chain. And with no confusion, no loss of information, and much greater potential for higher repair orders.\u003c/p\u003e\r\n\r\n\u003ch2\u003eVideo Is a Game Changer\u003c/h2\u003e\r\n\r\n\u003cp\u003eService videos have the potential to change the customer experience for the better and boost a shop’s bottom line. For example, the service center at Jaguar Land Rover of Cincinnati uses tech videos with every customer. In one year, the department saw a three- to five-hour gain in ROs, a 30% increase in gross profit, and a 20% increase in their Customer Satisfaction Index.\u003c/p\u003e\r\n\r\n\u003cp\u003eAccording to General Manager Rich Allen, “It changed the face of our business in terms of customer transparency and trust. It’s the closest thing to having a customer walk out into your bay and showing them what needs to be done. It gives value to the money they’re spending and gives them a reason to say ‘yes’ to a repair or service.”\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cscript src=\"https://fast.wistia.com/embed/medias/liccxmeqrb.jsonp\" async\u003e\u003c/script\u003e\u003cscript src=\"https://fast.wistia.com/assets/external/E-v1.js\" async\u003e\u003c/script\u003e\u003c/p\u003e\r\n\r\n\u003cdiv class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"\u003e\r\n\u003cdiv class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"\u003e\u003cspan class=\"wistia_embed wistia_async_liccxmeqrb popover=true videoFoam=true\" style=\"display:inline-block;height:100%;position:relative;width:100%\"\u003e\u0026nbsp;\u003c/span\u003e\u003c/div\u003e\r\n\u003c/div\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003ch2\u003eTransparency and Understanding\u003c/h2\u003e\r\n\r\n\u003cp\u003eVideo vastly improves transparency and understanding. Customers can watch multiple times to fully absorb the message, share them with a trusted advisor, and refer to specific aspects when asking questions.\u003c/p\u003e\r\n\r\n\u003cp\u003eWithout video, customers can’t see what needs to be repaired, must speak to an intermediary rather than hear directly from a technician, and may struggle to recall details accurately when discussing with a partner or friend. This sinks the customer experience, RO dollars and CSI.\u003c/p\u003e\r\n\r\n\u003ch2\u003eFast Response Times and Busy Bays\u003c/h2\u003e\r\n\r\n\u003cp\u003eCustomers are happier when they can watch videos on their own terms and understand exactly what needs to be done, which means they can respond faster. This is good news for service centers because they’re selling a highly perishable item: time. The key to operating more profitably is to keep the bays busy and reduce the downtime of approval waiting.\u003c/p\u003e\r\n\r\n\u003cp\u003eThe old adage “a picture is worth a thousand words” certainly applies when a customer is trying to understand what their vehicle needs. Use video to clear up confusion and drive a better service experience. The payoff will be happier customers, higher CSI and more approved service recommendations.\u003c/p\u003e\r\n","format":"full_html","processed":"\u003cp\u003eWhen you spend your days servicing and repairing vehicles, it’s easy to forget that most people know very little about the cars they rely on to get them where they need to go every day. No wonder there’s a lot of confusion — and often suspicion — when a customer in for an oil change is presented with a list of additional recommended services. The customer is certainly going to demand an explanation, and that’s where many franchised Service departments are falling behind.\u003c/p\u003e\n\n\u003cp\u003eIn CDK’s recent study, \u003ca href=\"https://www.cdkglobal.com/insights/whats-changed-service-shopper-30\"\u003eService Shopper 3.0\u003c/a\u003e, of 2,000 service shoppers, dealers lagged behind independent shops and chains when it came to making repairs understandable and describing service needs. So, what can dealers do to better explain what needs to be done and get more customer approvals? Talk less and show more with videos from certified technicians.\u003c/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eVideo Fixes the Communication Chain\u003c/strong\u003e\u003c/h2\u003e\n\n\u003cp\u003eIt’s hard enough for customers to understand what repairs and services are needed, but it becomes more difficult when the path from Service Technician to customer is a multistep process with diminishing returns.\u003c/p\u003e\n\n\u003cp\u003eTypically, the technician completes a multipoint inspection, highlights recommended repairs, explains these recommendations to the customer; often the customer will then try to explain them to a second decision-maker or trusted confidante, confusion occurs and recommendations for needed repairs are lost. The customer is dissatisfied with the lack of transparency and the Service department loses revenue.\u003c/p\u003e\n\n\u003cp\u003eAdd video and the dynamic changes completely. The technician’s message — including a personalized walk-through of needed work with a full explanation — can be sent directly to every member of the communication chain. And with no confusion, no loss of information, and much greater potential for higher repair orders.\u003c/p\u003e\n\n\u003ch2\u003eVideo Is a Game Changer\u003c/h2\u003e\n\n\u003cp\u003eService videos have the potential to change the customer experience for the better and boost a shop’s bottom line. For example, the service center at Jaguar Land Rover of Cincinnati uses tech videos with every customer. In one year, the department saw a three- to five-hour gain in ROs, a 30% increase in gross profit, and a 20% increase in their Customer Satisfaction Index.\u003c/p\u003e\n\n\u003cp\u003eAccording to General Manager Rich Allen, “It changed the face of our business in terms of customer transparency and trust. It’s the closest thing to having a customer walk out into your bay and showing them what needs to be done. It gives value to the money they’re spending and gives them a reason to say ‘yes’ to a repair or service.”\u003c/p\u003e\n\n\u003cp\u003e\u003cscript src=\"https://fast.wistia.com/embed/medias/liccxmeqrb.jsonp\" async=\"\"\u003e\u003c/script\u003e\u003cscript src=\"https://fast.wistia.com/assets/external/E-v1.js\" async=\"\"\u003e\u003c/script\u003e\u003c/p\u003e\n\n\u003cdiv class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"\u003e\n\u003cdiv class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"\u003e\u003cspan class=\"wistia_embed wistia_async_liccxmeqrb popover=true videoFoam=true\" style=\"display:inline-block;height:100%;position:relative;width:100%\"\u003e \u003c/span\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\u003cp\u003e \u003c/p\u003e\n\n\u003ch2\u003eTransparency and Understanding\u003c/h2\u003e\n\n\u003cp\u003eVideo vastly improves transparency and understanding. Customers can watch multiple times to fully absorb the message, share them with a trusted advisor, and refer to specific aspects when asking questions.\u003c/p\u003e\n\n\u003cp\u003eWithout video, customers can’t see what needs to be repaired, must speak to an intermediary rather than hear directly from a technician, and may struggle to recall details accurately when discussing with a partner or friend. This sinks the customer experience, RO dollars and CSI.\u003c/p\u003e\n\n\u003ch2\u003eFast Response Times and Busy Bays\u003c/h2\u003e\n\n\u003cp\u003eCustomers are happier when they can watch videos on their own terms and understand exactly what needs to be done, which means they can respond faster. This is good news for service centers because they’re selling a highly perishable item: time. The key to operating more profitably is to keep the bays busy and reduce the downtime of approval waiting.\u003c/p\u003e\n\n\u003cp\u003eThe old adage “a picture is worth a thousand words” certainly applies when a customer is trying to understand what their vehicle needs. Use video to clear up confusion and drive a better service experience. The payoff will be happier customers, higher CSI and more approved service recommendations.\u003c/p\u003e\n","summary":""},"drupal_internal__nid":1441,"drupal_internal__vid":7206,"langcode":"en","revision_timestamp":"2024-04-29T16:26:49+00:00","revision_log":null,"status":true,"changed":"2024-04-29T16:26:49+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"field_featured":false,"field_meta_tags":{"canonical_url":"https://www.cdkglobal.com/insights/power-video-earn-customer-trust-and-service-business","description":"Using video to close communication gaps between Service advisors and customers can increase approval for service recommendations, but also improve CSI scores. Find out more. 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Earn Customer Trust and Service Business.","title":"","width":624,"height":320,"drupal_internal__target_id":2106},"uid":{"type":"user--user","id":"500419bb-d132-4037-9de4-304adf876105","resourceIdObjMeta":{"drupal_internal__target_id":26}},"relationshipNames":["uid"]},"node_type":{"type":"node_type--node_type","id":"cd8b67e9-86c1-46f8-9cd9-d27cd7539110","resourceIdObjMeta":{"drupal_internal__target_id":"insights"}},"revision_uid":{"type":"user--user","id":"d371fe79-a031-4d2c-88d1-8ea1270b134a","resourceIdObjMeta":{"drupal_internal__target_id":7}},"uid":{"type":"user--user","id":"500419bb-d132-4037-9de4-304adf876105","resourceIdObjMeta":{"drupal_internal__target_id":26}},"field_product_topics":[{"type":"taxonomy_term--products","id":"4c4b6130-3c7b-4b27-b8e3-5b72ba90827f","resourceIdObjMeta":{"drupal_internal__target_id":211}}],"field_site":{"type":"next_site--next_site","id":"b41285b0-0d7b-4999-94f9-bcb26167f3e8","resourceIdObjMeta":{"drupal_internal__target_id":"next_js"}},"field_type":null,"relationshipNames":["field_author","field_image","node_type","revision_uid","uid","field_product_topics","field_site","field_type"]},{"type":"node--insights","id":"22428766-5da2-4823-a56d-3c1e36d4bd3b","title":"Everything You Need to Know About the CDK Dealership Xperience","created":"2024-04-19T21:13:58+00:00","path":{"alias":"/insights/everything-you-need-know-about-cdk-dealership-xperience","pid":1266,"langcode":"en"},"body":{"value":"\u003cp\u003eMargin compression and changing customer expectations have auto dealers working hard to find new process efficiencies to boost profits and customer satisfaction. However, despite a somewhat strong current industry focus on customer experience and satisfaction, the most \u003ca href=\"https://www.cdkglobal.com/insights/cdk-releases-friction-points-2024-study\"\u003erecent CDK Friction Points study\u003c/a\u003e found 41% of Sales, F\u0026amp;I and Business Development Center Managers say lack of system integrations make it hard to do their jobs efficiently and deliver the faster, easier buying experience today’s customers expect.\u003c/p\u003e\r\n\r\n\u003cp\u003eToo many bolt-on solutions have been a problem in our industry for years. As technology has advanced, the traditional DMS just can’t keep up.\u003c/p\u003e\r\n\r\n\u003cp\u003eSo, what do car dealers do? Buy more solutions from more vendors and piecemeal them around the DMS. But these solutions often don’t talk to each other, which leads to broken workflows, frustrated consumers and costs dealerships tens of thousands of dollars a month.\u003c/p\u003e\r\n\r\n\u003cp\u003eIt’s time for a whole-new way to work. That’s why CDK created the \u003ca href=\"https://www.cdkglobal.com/dealership-xperience-platform\"\u003eCDK Dealership Xperience\u003c/a\u003e. Simply put, the CDK Dealership Xperience is a new category of software that unifies workflows across the dealership so that you’re running your operations better while also delivering optimal customer experiences.\u003c/p\u003e\r\n\r\n\u003cp\u003eLearn about the Dealership Xperience, its benefits and how you can use it for your auto dealership.\u003c/p\u003e\r\n\r\n\u003ch2\u003eWhat’s the Dealership Xperience?\u003c/h2\u003e\r\n\r\n\u003cp\u003eIntroduced in August 2023, the Dealership Xperience drives digital transformation for auto dealers. It’s a single, unified platform for all the departments in a dealership. Instead of jumping from system to system with different logins, the platform seamlessly connects dealer and customer experiences to increase efficiency and improve the customer journey. To date, more than 750 dealers across the country have signed up for the proven, built-in functionality of unified workflows under a single experience. Dealers who use the Dealership Xperience observe:\u003c/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003e\u0026nbsp;Improved employee efficiency across departments\u003c/li\u003e\r\n\t\u003cli\u003eHigher employee and customer satisfaction\u003c/li\u003e\r\n\t\u003cli\u003eA shorter deal process for dealers and consumers\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\u003cscript src=\"https://fast.wistia.com/embed/medias/ey08qe1oe7.jsonp\" async\u003e\u003c/script\u003e\u003cscript src=\"https://fast.wistia.com/assets/external/E-v1.js\" async\u003e\u003c/script\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cdiv class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"\u003e\r\n\u003cdiv class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"\u003e\u003cspan class=\"wistia_embed wistia_async_ey08qe1oe7 popover=true videoFoam=true\" style=\"display:inline-block;height:100%;position:relative;width:100%\"\u003e\u0026nbsp;\u003c/span\u003e\u003c/div\u003e\r\n\u003c/div\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003ch2\u003eWhy You Need the Dealership Xperience\u003c/h2\u003e\r\n\r\n\u003cp\u003eDigital transformation has long been present in other industries — from financial services to health care to manufacturing. Each industry has examined the experiences of their end-users, reviewed their own processes, and implemented the right technologies to better deliver what their customers need. It’s time for the retail automotive industry to follow suit.\u003c/p\u003e\r\n\r\n\u003cp\u003eRapidly changing consumer expectations for faster and easier car-buying and service experiences demand dealers adapt to survive and thrive. You must fundamentally change and simplify how your dealerships operate. And you can’t do that with the standard combination of a DMS and bolt-on solutions.\u003c/p\u003e\r\n\r\n\u003cp\u003eSee how this new platform that integrates workflows across all areas of the dealership delivers what you and your customers need:\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003e1. Shorten Your Deal Process\u003c/strong\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003eTime and time again we hear that consumers want to spend less time finalizing deals in the dealership. Yet, time remains a big problem. In a recent survey, CDK asked 1,200 new car buyers about their purchase experiences. \u003ca href=\"https://www.cdkglobal.com/insights/cdk-releases-friction-points-2024-study\"\u003eForty-six percent of buyers said they spent over two hours at the dealership\u003c/a\u003e. And as time ticks away, so does customer satisfaction.\u003c/p\u003e\r\n\r\n\u003cp\u003eThe more time a car purchase takes to complete, the lower a dealer’s NPS. When a deal took one to two hours, 55% of buyers would recommend the dealership with an NPS of +46. When time in the store stretched to four hours, only 43% would recommend the store and the NPS dropped steeply to +31.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"Shopper recommendation and net promoter score.\" data-entity-type=\"file\" data-entity-uuid=\"8195bb54-99f1-4853-b893-c4b2e8844554\" src=\"/sites/default/files/inline-images/FP2024%20Shopper%20Reco%20NPS.png\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003eA unified platform helps cut the time it takes to finalize deals. It eliminates re-keying information into multiple systems and logging in and out of different interfaces.\u003c/p\u003e\r\n\r\n\u003cp\u003eIt also addresses what’s commonly a big roadblock in the process: the F\u0026amp;I office. CDK found that \u003ca href=\"https://www.cdkglobal.com/insights/cdk-releases-friction-points-2024-study\"\u003e61% of F\u0026amp;I Managers use more than four systems to complete their jobs\u003c/a\u003e. That’s more than any other part of variable operations.\u003c/p\u003e\r\n\r\n\u003cp\u003eIt makes sense to have digital retailing, e-signing and a desking solution all integrated within one platform so selling and buying cars is easier and faster. That translates to happier customers and a higher NPS.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003e2. Work More Efficiently\u003c/strong\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003eIn an industry historically plagued by legacy systems and bolt-on solutions, too many dealerships use multiple technology vendors and platforms to sell cars. This sinks efficiency and productivity and draws out the car-buying process — sending the customer experience into a downward spiral.\u003c/p\u003e\r\n\r\n\u003cp\u003eTechnology can often become a roadblock instead of an advantage when it comes to the day-to-day operations of a dealership. CDK found that among Sales Managers, 28% say lack of full integrations between digital retail tools, the CRM and the DMS negatively affects performance. That number jumps to 37% for F\u0026amp;I Managers.\u003c/p\u003e\r\n\r\n\u003cp\u003eIf you replace disparate systems with a unified platform, it'll allow employees to work more efficiently so they can keep deals moving while shortening time spent on the deal.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003e3. Enhance Accounting Workflows\u003c/strong\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003eAccounting for a car dealership isn’t easy. There are a lot of moving parts and it’s hard work — especially for smaller dealerships that have Accounting departments made up of only a few employees. Yet, it’s imperative that your dealership keep impeccable records. You can’t manage and grow your business without accurate and timely financial reporting.\u003c/p\u003e\r\n\r\n\u003cp\u003eThe Dealership Xperience includes enhanced accounting workflows to simplify complex tasks. These workflows include vendor management, payment register, accounts payable invoicing, on-demand payments, and purchase orders. With one platform, your Accounting team can streamline processes, reduce manual errors, and enhance efficiency. This, in turn, allows them to focus on value-add activities, like financial analysis and strategic decision making, to strengthen your overall operations.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003e4. Cut Costs\u003c/strong\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003eIf you add more technology in order to enhance existing solutions with bolt-on capabilities, it’ll send costs skyrocketing. One recent DealerTech Nerd report, focusing on the DMS market, found the average monthly expense of a DMS with 10 to 15 additional bolt-ons runs to nearly $30,000 a month.\u003c/p\u003e\r\n\r\n\u003cp\u003eIn addition, when employees are forced to swivel from task to task and log in and out of systems, you can add the cost of wasted time to every transaction.\u003c/p\u003e\r\n\r\n\u003cp\u003eWhen you use the Dealership Xperience, you cut the cost of multiple vendors and wasted time as one platform from one service provider houses all the capabilities you need to run your business.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003e5. Reduce Employee Turnover\u003c/strong\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003eEvidence points to unproductive work environments as one cause of employee frustration. And frustrated employees typically don’t stick around for long. While being fed up with systems and processes that make it hard to do the job is just one factor in why employees quit, it certainly contributes to the massive turnover in the industry. A recent NADA Workforce Study found dealerships had to replace a third of their employees in 2022.\u003c/p\u003e\r\n\r\n\u003cp\u003eYou can improve processes by streamlining systems on one platform that’ll lead to happier employees and reduce talent attrition. This is crucial as the cost of employee turnover is incredibly high, and it impacts operational costs, revenue, productivity, company culture and the customer experience.\u003c/p\u003e\r\n\r\n\u003ch2\u003eDealership Xperience Features\u003c/h2\u003e\r\n\r\n\u003cp\u003eCore to the platform is the \u003ca href=\"https://www.cdkglobal.com/cdk-foundations-suite\"\u003eFoundations Suite\u003c/a\u003e. This suite extends your dealership’s ability to operate your entire business on one platform while increasing control over the customer’s digital retail journey from start to finish.\u003c/p\u003e\r\n\r\n\u003cp\u003eIt includes CDK’s most popular technology found in the DMS as well as highly sought features for service and modern retail.\u003c/p\u003e\r\n\r\n\u003cp\u003eThe Foundation Suite helps you:\u003c/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eWin in the back office with powerful accounting capabilities\u003c/li\u003e\r\n\t\u003cli\u003eIncrease consumer engagement with seamless online to in-store workflows\u003c/li\u003e\r\n\t\u003cli\u003eSimplify desking to keep deals moving\u003c/li\u003e\r\n\t\u003cli\u003eCapture digital signatures to speed up buying\u003c/li\u003e\r\n\t\u003cli\u003eManage forms and documents digitally\u003c/li\u003e\r\n\t\u003cli\u003eOffer online service scheduling\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\r\n\u003ch2\u003eTailored Solution Suites\u003c/h2\u003e\r\n\r\n\u003cp\u003eWhen you want to arm your teams with even more transformational technology, you can add on three tailored solutions suites. These suites can expand your business potential, accelerate performance and further enhance the customer experience.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eThe Modern Retail Suite\u003c/strong\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003eConsumers today expect easier and more convenient transactions. They want to be able to shop from anywhere, jump back and forth from online to in store, and have all that activity follow them into the dealership so they never have to repeat steps.\u003c/p\u003e\r\n\r\n\u003cp\u003eEvidence points to the fact that dealers still need to work on capturing and keeping the buyer’s journey updated before and after they enter the dealership. In a recent CDK study, \u003ca href=\"https://www.cdkglobal.com/insights/fi-dealership\"\u003eF\u0026amp;I at the Dealership\u003c/a\u003e, half of all buyers (52%) said they had to complete paperwork at the dealership that they’d already completed online.\u003c/p\u003e\r\n\r\n\u003cp\u003eThe \u003ca href=\"https://www.cdkglobal.com/cdk-modern-retail-suite\"\u003eModern Retail Suite\u003c/a\u003e connects the consumer-to-dealer buying journey into a single, unified transaction for a more satisfying experience across the board — and more revenue for you.\u003c/p\u003e\r\n\r\n\u003cp\u003eThe Modern Retail Suite helps you:\u003c/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eBuy and sell more simply with intuitive workflows\u003c/li\u003e\r\n\t\u003cli\u003eEmpower buyers to transact however and wherever they wish\u003c/li\u003e\r\n\t\u003cli\u003eKeep data flowing with an integrated back-end system\u003c/li\u003e\r\n\t\u003cli\u003eGrow relationships with fully integrated, easy-to-use CRM tools\u003c/li\u003e\r\n\t\u003cli\u003eSpeed up trades with a remote trade-in appraisal process\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eThe Fixed Operations Suite\u003c/strong\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003eFixed ops is your best bet for a steady revenue stream no matter what the market is doing. That’s why it’s so important to laser-in on creating great customer experiences. A smooth repair process leads to higher customer satisfaction, repeat business and more referrals to friends and family.\u003c/p\u003e\r\n\r\n\u003cp\u003eFamily and friends factor in to where people shop and buy. Among Generation Z, for example, one \u003ca href=\"https://www.retaildive.com/news/generation-z-social-media-influence-shopping-behavior-purchases-tiktok-instagram/652576/#:~:text=Eighty%2Dfive%20percent%20of%20men,%25)%20and%20Reddit%20(7%25).\"\u003eInternational Council of Shopping Centers\u003c/a\u003e report found that 56% cite family and friends as the most significant influence over their buying decisions.\u003c/p\u003e\r\n\r\n\u003cp\u003eThe \u003ca href=\"https://www.cdkglobal.com/cdk-fixed-operations-suite\"\u003eFixed Operations Suite\u003c/a\u003e helps you connect more closely with your customers and boost revenue with integrated workflows, enhanced communication features, and transparent pricing solutions.\u003c/p\u003e\r\n\r\n\u003cp\u003eThe Fixed Operations Suite helps you:\u003c/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eSell more service with service recommendation videos\u003c/li\u003e\r\n\t\u003cli\u003eSend instant real-time updates\u003c/li\u003e\r\n\t\u003cli\u003eMaintain pricing consistency from check-in to check-out\u003c/li\u003e\r\n\t\u003cli\u003eAnticipate potential vehicle service opportunities with artificial-intelligence-driven Predictive Service\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eAI and the Intelligence Suite\u003c/strong\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003eFor years, CDK customers have leveraged AI-powered features to better engage with customers and enhance business operations. For example, predictive modeling gives visibility into a customer’s propensity to buy, and machine learning helps Service departments anticipate potential repair needs based on a customer’s vehicle and driving patterns.\u003c/p\u003e\r\n\r\n\u003cp\u003eNow, we’re introducing even more powerful tools in the \u003ca href=\"https://www.cdkglobal.com/cdk-intelligence-suite\"\u003eIntelligence Suite\u003c/a\u003e. Infused with advanced analytics, AI and machine learning, these tools will help you access personalized and configurable enterprise reporting to turn data into profitable business decisions.\u003c/p\u003e\r\n\r\n\u003cp\u003eWe know there’s a lot of hype around AI and new entrants are debuting solutions every day. Only CDK has decades of experience and intellectual property to apply across every part of your dealership so you can instantly benefit from our collective experience to drive your business forward.\u003c/p\u003e\r\n\r\n\u003cp\u003eThe Intelligence Suite helps you:\u003c/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003ePrepare for the future with predictive forecasts and competitive benchmarks\u003c/li\u003e\r\n\t\u003cli\u003eDeliver better customer experiences with a virtual phone and text assistant that works 24/7\u003c/li\u003e\r\n\t\u003cli\u003eSet goals for hundreds of key performance indicators and automatically track progress\u003c/li\u003e\r\n\t\u003cli\u003ePull targeted reports to make profitable decisions across departments\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\r\n\u003ch2\u003eFinal Thoughts: Transform Your Business With the Dealership Xperience\u003c/h2\u003e\r\n\r\n\u003cp\u003eTechnology has transformed the automotive retail industry and now it’s time to take another big step forward. The Dealership Xperience eliminates all those bolt-ons that slow down processes so you can increase operational efficiency and customer satisfaction.\u003c/p\u003e\r\n\r\n\u003cp\u003eThis new category of software bridges the deep functionality needed to bring the customer and dealership employee experiences together to change and simplify how your dealership operates. No more frustrated buyers. No more swiveling from solution to solution. Put simply, it’s transformational functionality to help your business reach its pinnacle of success.\u003c/p\u003e\r\n","format":"full_html","processed":"\u003cp\u003eMargin compression and changing customer expectations have auto dealers working hard to find new process efficiencies to boost profits and customer satisfaction. However, despite a somewhat strong current industry focus on customer experience and satisfaction, the most \u003ca href=\"https://www.cdkglobal.com/insights/cdk-releases-friction-points-2024-study\"\u003erecent CDK Friction Points study\u003c/a\u003e found 41% of Sales, F\u0026amp;I and Business Development Center Managers say lack of system integrations make it hard to do their jobs efficiently and deliver the faster, easier buying experience today’s customers expect.\u003c/p\u003e\n\n\u003cp\u003eToo many bolt-on solutions have been a problem in our industry for years. As technology has advanced, the traditional DMS just can’t keep up.\u003c/p\u003e\n\n\u003cp\u003eSo, what do car dealers do? Buy more solutions from more vendors and piecemeal them around the DMS. But these solutions often don’t talk to each other, which leads to broken workflows, frustrated consumers and costs dealerships tens of thousands of dollars a month.\u003c/p\u003e\n\n\u003cp\u003eIt’s time for a whole-new way to work. That’s why CDK created the \u003ca href=\"https://www.cdkglobal.com/dealership-xperience-platform\"\u003eCDK Dealership Xperience\u003c/a\u003e. Simply put, the CDK Dealership Xperience is a new category of software that unifies workflows across the dealership so that you’re running your operations better while also delivering optimal customer experiences.\u003c/p\u003e\n\n\u003cp\u003eLearn about the Dealership Xperience, its benefits and how you can use it for your auto dealership.\u003c/p\u003e\n\n\u003ch2\u003eWhat’s the Dealership Xperience?\u003c/h2\u003e\n\n\u003cp\u003eIntroduced in August 2023, the Dealership Xperience drives digital transformation for auto dealers. It’s a single, unified platform for all the departments in a dealership. Instead of jumping from system to system with different logins, the platform seamlessly connects dealer and customer experiences to increase efficiency and improve the customer journey. To date, more than 750 dealers across the country have signed up for the proven, built-in functionality of unified workflows under a single experience. Dealers who use the Dealership Xperience observe:\u003c/p\u003e\n\n\u003cul\u003e\u003cli\u003e Improved employee efficiency across departments\u003c/li\u003e\n\t\u003cli\u003eHigher employee and customer satisfaction\u003c/li\u003e\n\t\u003cli\u003eA shorter deal process for dealers and consumers\u003c/li\u003e\n\u003c/ul\u003e\u003cscript src=\"https://fast.wistia.com/embed/medias/ey08qe1oe7.jsonp\" async=\"\"\u003e\u003c/script\u003e\u003cscript src=\"https://fast.wistia.com/assets/external/E-v1.js\" async=\"\"\u003e\u003c/script\u003e\u003cp\u003e \u003c/p\u003e\n\n\u003cdiv class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"\u003e\n\u003cdiv class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"\u003e\u003cspan class=\"wistia_embed wistia_async_ey08qe1oe7 popover=true videoFoam=true\" style=\"display:inline-block;height:100%;position:relative;width:100%\"\u003e \u003c/span\u003e\u003c/div\u003e\n\u003c/div\u003e\n\n\u003cp\u003e \u003c/p\u003e\n\n\u003ch2\u003eWhy You Need the Dealership Xperience\u003c/h2\u003e\n\n\u003cp\u003eDigital transformation has long been present in other industries — from financial services to health care to manufacturing. Each industry has examined the experiences of their end-users, reviewed their own processes, and implemented the right technologies to better deliver what their customers need. It’s time for the retail automotive industry to follow suit.\u003c/p\u003e\n\n\u003cp\u003eRapidly changing consumer expectations for faster and easier car-buying and service experiences demand dealers adapt to survive and thrive. You must fundamentally change and simplify how your dealerships operate. And you can’t do that with the standard combination of a DMS and bolt-on solutions.\u003c/p\u003e\n\n\u003cp\u003eSee how this new platform that integrates workflows across all areas of the dealership delivers what you and your customers need:\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e1. Shorten Your Deal Process\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003eTime and time again we hear that consumers want to spend less time finalizing deals in the dealership. Yet, time remains a big problem. In a recent survey, CDK asked 1,200 new car buyers about their purchase experiences. \u003ca href=\"https://www.cdkglobal.com/insights/cdk-releases-friction-points-2024-study\"\u003eForty-six percent of buyers said they spent over two hours at the dealership\u003c/a\u003e. And as time ticks away, so does customer satisfaction.\u003c/p\u003e\n\n\u003cp\u003eThe more time a car purchase takes to complete, the lower a dealer’s NPS. When a deal took one to two hours, 55% of buyers would recommend the dealership with an NPS of +46. When time in the store stretched to four hours, only 43% would recommend the store and the NPS dropped steeply to +31.\u003c/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"Shopper recommendation and net promoter score.\" data-entity-type=\"file\" data-entity-uuid=\"8195bb54-99f1-4853-b893-c4b2e8844554\" src=\"/sites/default/files/inline-images/FP2024%20Shopper%20Reco%20NPS.png\" width=\"749\" height=\"828\" loading=\"lazy\" /\u003e\u003c/p\u003e\n\n\u003cp\u003eA unified platform helps cut the time it takes to finalize deals. It eliminates re-keying information into multiple systems and logging in and out of different interfaces.\u003c/p\u003e\n\n\u003cp\u003eIt also addresses what’s commonly a big roadblock in the process: the F\u0026amp;I office. CDK found that \u003ca href=\"https://www.cdkglobal.com/insights/cdk-releases-friction-points-2024-study\"\u003e61% of F\u0026amp;I Managers use more than four systems to complete their jobs\u003c/a\u003e. That’s more than any other part of variable operations.\u003c/p\u003e\n\n\u003cp\u003eIt makes sense to have digital retailing, e-signing and a desking solution all integrated within one platform so selling and buying cars is easier and faster. That translates to happier customers and a higher NPS.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e2. Work More Efficiently\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003eIn an industry historically plagued by legacy systems and bolt-on solutions, too many dealerships use multiple technology vendors and platforms to sell cars. This sinks efficiency and productivity and draws out the car-buying process — sending the customer experience into a downward spiral.\u003c/p\u003e\n\n\u003cp\u003eTechnology can often become a roadblock instead of an advantage when it comes to the day-to-day operations of a dealership. CDK found that among Sales Managers, 28% say lack of full integrations between digital retail tools, the CRM and the DMS negatively affects performance. That number jumps to 37% for F\u0026amp;I Managers.\u003c/p\u003e\n\n\u003cp\u003eIf you replace disparate systems with a unified platform, it'll allow employees to work more efficiently so they can keep deals moving while shortening time spent on the deal.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e3. Enhance Accounting Workflows\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003eAccounting for a car dealership isn’t easy. There are a lot of moving parts and it’s hard work — especially for smaller dealerships that have Accounting departments made up of only a few employees. Yet, it’s imperative that your dealership keep impeccable records. You can’t manage and grow your business without accurate and timely financial reporting.\u003c/p\u003e\n\n\u003cp\u003eThe Dealership Xperience includes enhanced accounting workflows to simplify complex tasks. These workflows include vendor management, payment register, accounts payable invoicing, on-demand payments, and purchase orders. With one platform, your Accounting team can streamline processes, reduce manual errors, and enhance efficiency. This, in turn, allows them to focus on value-add activities, like financial analysis and strategic decision making, to strengthen your overall operations.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e4. Cut Costs\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003eIf you add more technology in order to enhance existing solutions with bolt-on capabilities, it’ll send costs skyrocketing. One recent DealerTech Nerd report, focusing on the DMS market, found the average monthly expense of a DMS with 10 to 15 additional bolt-ons runs to nearly $30,000 a month.\u003c/p\u003e\n\n\u003cp\u003eIn addition, when employees are forced to swivel from task to task and log in and out of systems, you can add the cost of wasted time to every transaction.\u003c/p\u003e\n\n\u003cp\u003eWhen you use the Dealership Xperience, you cut the cost of multiple vendors and wasted time as one platform from one service provider houses all the capabilities you need to run your business.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e5. Reduce Employee Turnover\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003eEvidence points to unproductive work environments as one cause of employee frustration. And frustrated employees typically don’t stick around for long. While being fed up with systems and processes that make it hard to do the job is just one factor in why employees quit, it certainly contributes to the massive turnover in the industry. A recent NADA Workforce Study found dealerships had to replace a third of their employees in 2022.\u003c/p\u003e\n\n\u003cp\u003eYou can improve processes by streamlining systems on one platform that’ll lead to happier employees and reduce talent attrition. This is crucial as the cost of employee turnover is incredibly high, and it impacts operational costs, revenue, productivity, company culture and the customer experience.\u003c/p\u003e\n\n\u003ch2\u003eDealership Xperience Features\u003c/h2\u003e\n\n\u003cp\u003eCore to the platform is the \u003ca href=\"https://www.cdkglobal.com/cdk-foundations-suite\"\u003eFoundations Suite\u003c/a\u003e. This suite extends your dealership’s ability to operate your entire business on one platform while increasing control over the customer’s digital retail journey from start to finish.\u003c/p\u003e\n\n\u003cp\u003eIt includes CDK’s most popular technology found in the DMS as well as highly sought features for service and modern retail.\u003c/p\u003e\n\n\u003cp\u003eThe Foundation Suite helps you:\u003c/p\u003e\n\n\u003cul\u003e\u003cli\u003eWin in the back office with powerful accounting capabilities\u003c/li\u003e\n\t\u003cli\u003eIncrease consumer engagement with seamless online to in-store workflows\u003c/li\u003e\n\t\u003cli\u003eSimplify desking to keep deals moving\u003c/li\u003e\n\t\u003cli\u003eCapture digital signatures to speed up buying\u003c/li\u003e\n\t\u003cli\u003eManage forms and documents digitally\u003c/li\u003e\n\t\u003cli\u003eOffer online service scheduling\u003c/li\u003e\n\u003c/ul\u003e\u003ch2\u003eTailored Solution Suites\u003c/h2\u003e\n\n\u003cp\u003eWhen you want to arm your teams with even more transformational technology, you can add on three tailored solutions suites. These suites can expand your business potential, accelerate performance and further enhance the customer experience.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe Modern Retail Suite\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003eConsumers today expect easier and more convenient transactions. They want to be able to shop from anywhere, jump back and forth from online to in store, and have all that activity follow them into the dealership so they never have to repeat steps.\u003c/p\u003e\n\n\u003cp\u003eEvidence points to the fact that dealers still need to work on capturing and keeping the buyer’s journey updated before and after they enter the dealership. In a recent CDK study, \u003ca href=\"https://www.cdkglobal.com/insights/fi-dealership\"\u003eF\u0026amp;I at the Dealership\u003c/a\u003e, half of all buyers (52%) said they had to complete paperwork at the dealership that they’d already completed online.\u003c/p\u003e\n\n\u003cp\u003eThe \u003ca href=\"https://www.cdkglobal.com/cdk-modern-retail-suite\"\u003eModern Retail Suite\u003c/a\u003e connects the consumer-to-dealer buying journey into a single, unified transaction for a more satisfying experience across the board — and more revenue for you.\u003c/p\u003e\n\n\u003cp\u003eThe Modern Retail Suite helps you:\u003c/p\u003e\n\n\u003cul\u003e\u003cli\u003eBuy and sell more simply with intuitive workflows\u003c/li\u003e\n\t\u003cli\u003eEmpower buyers to transact however and wherever they wish\u003c/li\u003e\n\t\u003cli\u003eKeep data flowing with an integrated back-end system\u003c/li\u003e\n\t\u003cli\u003eGrow relationships with fully integrated, easy-to-use CRM tools\u003c/li\u003e\n\t\u003cli\u003eSpeed up trades with a remote trade-in appraisal process\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003e\u003cstrong\u003eThe Fixed Operations Suite\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003eFixed ops is your best bet for a steady revenue stream no matter what the market is doing. That’s why it’s so important to laser-in on creating great customer experiences. A smooth repair process leads to higher customer satisfaction, repeat business and more referrals to friends and family.\u003c/p\u003e\n\n\u003cp\u003eFamily and friends factor in to where people shop and buy. Among Generation Z, for example, one \u003ca href=\"https://www.retaildive.com/news/generation-z-social-media-influence-shopping-behavior-purchases-tiktok-instagram/652576/#:~:text=Eighty%2Dfive%20percent%20of%20men,%25)%20and%20Reddit%20(7%25).\"\u003eInternational Council of Shopping Centers\u003c/a\u003e report found that 56% cite family and friends as the most significant influence over their buying decisions.\u003c/p\u003e\n\n\u003cp\u003eThe \u003ca href=\"https://www.cdkglobal.com/cdk-fixed-operations-suite\"\u003eFixed Operations Suite\u003c/a\u003e helps you connect more closely with your customers and boost revenue with integrated workflows, enhanced communication features, and transparent pricing solutions.\u003c/p\u003e\n\n\u003cp\u003eThe Fixed Operations Suite helps you:\u003c/p\u003e\n\n\u003cul\u003e\u003cli\u003eSell more service with service recommendation videos\u003c/li\u003e\n\t\u003cli\u003eSend instant real-time updates\u003c/li\u003e\n\t\u003cli\u003eMaintain pricing consistency from check-in to check-out\u003c/li\u003e\n\t\u003cli\u003eAnticipate potential vehicle service opportunities with artificial-intelligence-driven Predictive Service\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003e\u003cstrong\u003eAI and the Intelligence Suite\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003eFor years, CDK customers have leveraged AI-powered features to better engage with customers and enhance business operations. For example, predictive modeling gives visibility into a customer’s propensity to buy, and machine learning helps Service departments anticipate potential repair needs based on a customer’s vehicle and driving patterns.\u003c/p\u003e\n\n\u003cp\u003eNow, we’re introducing even more powerful tools in the \u003ca href=\"https://www.cdkglobal.com/cdk-intelligence-suite\"\u003eIntelligence Suite\u003c/a\u003e. Infused with advanced analytics, AI and machine learning, these tools will help you access personalized and configurable enterprise reporting to turn data into profitable business decisions.\u003c/p\u003e\n\n\u003cp\u003eWe know there’s a lot of hype around AI and new entrants are debuting solutions every day. Only CDK has decades of experience and intellectual property to apply across every part of your dealership so you can instantly benefit from our collective experience to drive your business forward.\u003c/p\u003e\n\n\u003cp\u003eThe Intelligence Suite helps you:\u003c/p\u003e\n\n\u003cul\u003e\u003cli\u003ePrepare for the future with predictive forecasts and competitive benchmarks\u003c/li\u003e\n\t\u003cli\u003eDeliver better customer experiences with a virtual phone and text assistant that works 24/7\u003c/li\u003e\n\t\u003cli\u003eSet goals for hundreds of key performance indicators and automatically track progress\u003c/li\u003e\n\t\u003cli\u003ePull targeted reports to make profitable decisions across departments\u003c/li\u003e\n\u003c/ul\u003e\u003ch2\u003eFinal Thoughts: Transform Your Business With the Dealership Xperience\u003c/h2\u003e\n\n\u003cp\u003eTechnology has transformed the automotive retail industry and now it’s time to take another big step forward. The Dealership Xperience eliminates all those bolt-ons that slow down processes so you can increase operational efficiency and customer satisfaction.\u003c/p\u003e\n\n\u003cp\u003eThis new category of software bridges the deep functionality needed to bring the customer and dealership employee experiences together to change and simplify how your dealership operates. No more frustrated buyers. No more swiveling from solution to solution. Put simply, it’s transformational functionality to help your business reach its pinnacle of success.\u003c/p\u003e\n","summary":""},"drupal_internal__nid":996,"drupal_internal__vid":6686,"langcode":"en","revision_timestamp":"2024-04-19T19:21:38+00:00","revision_log":null,"status":true,"changed":"2024-04-19T19:21:38+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"field_featured":false,"field_meta_tags":{"canonical_url":"https://www.cdkglobal.com/insights/everything-you-need-know-about-cdk-dealership-xperience","description":"Learn how CDK's Dealership Xperience platform enhances customer satisfaction and drives dealership profitability. 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Pros and Cons of Involving Sales Staff in F\u0026I","created":"2024-04-16T13:00:00+00:00","path":{"alias":"/insights/pros-and-cons-involving-sales-staff-fi","pid":1236,"langcode":"en"},"body":{"value":"\u003cp\u003eWe know how the traditional F\u0026amp;I sales process works and why customers sometimes shut down as a new round of selling starts when they thought the deal was almost done. Interactions with the F\u0026amp;I office can then be a sore point for many customers. To make it more customer-friendly and to increase profit, there’s room to rethink the process.\u003c/p\u003e\r\n\r\n\u003cp\u003eTo that end, some car dealerships are making salespeople a part of the F\u0026amp;I team — as second-string players, not starters. This means a salesperson brings up F\u0026amp;I products as they interact with customers and leave the final selling to the F\u0026amp;I Managers. There are pros and cons to this new approach so let’s review both.\u003c/p\u003e\r\n\r\n\u003ch2\u003eYes, Get Sales Staff Involved!\u003c/h2\u003e\r\n\r\n\u003cp\u003eMany customers arrive at the dealership with no awareness of F\u0026amp;I products, and awareness of these options is key for sales. Spark that awareness earlier in the process and you’ll help the sales staff get involved. 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Sales staff can make this message clear when they match the products discussed to the customer’s unique needs.\u003c/li\u003e\r\n\t\u003cli\u003eThe traditional siloed selling approach in many dealerships leaves customers feeling as if they’re being handed off to a different person at the end of the transaction — an impression that puts them on guard and less inclined to listen to the F\u0026amp;I presentation. Make sure the sales staff communicates the value of products earlier in the conversation so customers will be more likely to consider their options.\u003c/li\u003e\r\n\t\u003cli\u003eSales teams who use the same \u003ca href=\"https://www.cdkglobal.com/automotive-digital-retailing\"\u003edigital retail tool\u003c/a\u003e in store that customers use at home give buyers the opportunity to consider their own needs and realize the value of each aftermarket product before engaging with the F\u0026amp;I Manager. 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They don’t need to be product experts, but they must understand the basics of product benefits and values. Allow sales staff to shadow F\u0026amp;I Managers to provide hands-on training for\u0026nbsp;the best ways to bring up products and explain value.\u003c/li\u003e\r\n\t\u003cli\u003eA sales briefing can potentially prejudice the F\u0026amp;I Manager to the sales associate’s perspective. While this is a valid concern, it’s worth noting the sales associate has spent a good amount of time with the customer and gathered valuable information on wants and needs. An F\u0026amp;I Manager can use this intel to create a personalized menu while also including products and services the customer deems essential.\u003c/li\u003e\r\n\t\u003cli\u003eIf you incentivize the sales staff to grow their understanding of F\u0026amp;I products, it’ll affect the F\u0026amp;I Manager’s compensation. But the effect will be marginal at best. F\u0026amp;I Managers who work with sales staff may spiff a few bucks if a customer purchases a product recommended by a salesperson. This small payment pales in comparison to the value to the F\u0026amp;I Manager and the dealership when more F\u0026amp;I products are sold.\u003c/li\u003e\r\n\u003c/ol\u003e\r\n\r\n\u003cp\u003eImproved F\u0026amp;I sales today can mean a boost in profits and higher customer satisfaction through better investment protection tomorrow. It’s important to consider new strategies to avoid the frustration many customers feel with the traditional F\u0026amp;I process.\u003c/p\u003e\r\n","format":"basic_html","processed":"\u003cp\u003eWe know how the traditional F\u0026amp;I sales process works and why customers sometimes shut down as a new round of selling starts when they thought the deal was almost done. Interactions with the F\u0026amp;I office can then be a sore point for many customers. To make it more customer-friendly and to increase profit, there’s room to rethink the process.\u003c/p\u003e\n\n\u003cp\u003eTo that end, some car dealerships are making salespeople a part of the F\u0026amp;I team — as second-string players, not starters. This means a salesperson brings up F\u0026amp;I products as they interact with customers and leave the final selling to the F\u0026amp;I Managers. There are pros and cons to this new approach so let’s review both.\u003c/p\u003e\n\n\u003ch2\u003eYes, Get Sales Staff Involved!\u003c/h2\u003e\n\n\u003cp\u003eMany customers arrive at the dealership with no awareness of F\u0026amp;I products, and awareness of these options is key for sales. Spark that awareness earlier in the process and you’ll help the sales staff get involved. Here are the reasons why:\u003c/p\u003e\n\n\u003col\u003e\u003cli\u003eIf you communicate the value of F\u0026amp;I products earlier in conversations, you can make a stronger and more personalized case for the value of these offerings. Consider, for example, the trade-in walk-around. A salesperson who notices tire and wheel damage on the used vehicle has a natural opening to discuss tire and wheel insurance.\u003c/li\u003e\n\t\u003cli\u003eSales staff who build trust with the customer can position products in a different light. Sure, most customers understand these products are an additional revenue stream for dealerships. However, the goal is to protect the customer’s investment. Sales staff can make this message clear when they match the products discussed to the customer’s unique needs.\u003c/li\u003e\n\t\u003cli\u003eThe traditional siloed selling approach in many dealerships leaves customers feeling as if they’re being handed off to a different person at the end of the transaction — an impression that puts them on guard and less inclined to listen to the F\u0026amp;I presentation. Make sure the sales staff communicates the value of products earlier in the conversation so customers will be more likely to consider their options.\u003c/li\u003e\n\t\u003cli\u003eSales teams who use the same \u003ca href=\"https://www.cdkglobal.com/automotive-digital-retailing\"\u003edigital retail tool\u003c/a\u003e in store that customers use at home give buyers the opportunity to consider their own needs and realize the value of each aftermarket product before engaging with the F\u0026amp;I Manager. Review products side by side on a tablet, showcased with multimedia presentations including video, and the customer will feel in charge and educated as they make product decisions. This kind of upfront self-education sets the F\u0026amp;I Manager up for success as menu presentations can be tailored to reflect those products that customers viewed with the salesperson.\u003c/li\u003e\n\u003c/ol\u003e\u003ch2\u003eNo, Sales Staff Need to Stay in Their Lane\u003c/h2\u003e\n\n\u003cp\u003eF\u0026amp;I Managers have a difficult job and many have spent years honing their skills. It’s natural to be wary of sales staff stepping on long-established turf. To be clear, sales staff aren’t selling products. Rather, they’re beginning the discussion. However, there are concerns, including:\u003c/p\u003e\n\n\u003col\u003e\u003cli\u003eSales staff who aren’t trained on F\u0026amp;I products may do more harm than good. 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I.","title":"","width":624,"height":320,"drupal_internal__target_id":1981},"uid":{"type":"user--user","id":"500419bb-d132-4037-9de4-304adf876105","resourceIdObjMeta":{"drupal_internal__target_id":26}},"relationshipNames":["uid"]},"node_type":{"type":"node_type--node_type","id":"cd8b67e9-86c1-46f8-9cd9-d27cd7539110","resourceIdObjMeta":{"drupal_internal__target_id":"insights"}},"revision_uid":{"type":"user--user","id":"d371fe79-a031-4d2c-88d1-8ea1270b134a","resourceIdObjMeta":{"drupal_internal__target_id":7}},"uid":{"type":"user--user","id":"500419bb-d132-4037-9de4-304adf876105","resourceIdObjMeta":{"drupal_internal__target_id":26}},"field_product_topics":[{"type":"taxonomy_term--products","id":"20a16ba0-0c78-4ffb-841b-7c3befeb1107","resourceIdObjMeta":{"drupal_internal__target_id":196}}],"field_site":{"type":"next_site--next_site","id":"b41285b0-0d7b-4999-94f9-bcb26167f3e8","resourceIdObjMeta":{"drupal_internal__target_id":"next_js"}},"field_type":null,"relationshipNames":["field_author","field_image","node_type","revision_uid","uid","field_product_topics","field_site","field_type"]},{"type":"node--insights","id":"62b456ee-cd35-4fec-98d4-a6f93a66bc21","title":"Leverage AI for a More Efficient Front Office","created":"2024-04-09T13:00:00+00:00","path":{"alias":"/insights/leverage-ai-more-efficient-front-office","pid":1246,"langcode":"en"},"body":{"value":"\u003cp\u003eToday, dealers echo one refrain in terms of their top strategy: Deliver a terrific customer experience. It’s become one of the key findings of \u003ca href=\"https://www.cdkglobal.com/insights/cdk-releases-friction-points-2024-study\"\u003eCDK’s Friction Points Study\u003c/a\u003e, and this year, 84% of dealers say they’ll increase their focus on customer experience as they believe it’s essential to stay competitive and grow their business.\u003c/p\u003e\r\n\r\n\u003cp\u003eAs their lots are finally filling with inventory and sales volume is increasing, it’s more important than ever to reestablish processes and examine areas that need improvement.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cstrong\u003eThe Data and Analytics team at CDK looked at Customer Relationship Management system traffic and found that dealerships actually receive their highest number of leads from the phone and internet while their teams are actively selling to other customers.\u003c/strong\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003eThen, when they’re not actively selling, 87% of their sales staff is turning around to follow up on leads.\u003c/p\u003e\r\n\r\n\u003cp\u003eWith that data in mind, it begs the question: What’s the best use of time for your dealership agents to generate the most efficient process, the happiest customers, and the most sales?\u003c/p\u003e\r\n\r\n\u003ch2\u003eIncrease Staff Efficiency and Simplify Lead Management\u003c/h2\u003e\r\n\r\n\u003cp\u003eKnowing a sales staff is engaged so heavily in the lead process it makes sense to maintain a workload that’s as efficient as possible. Artificial intelligence is the fastest way to accurately respond to specific questions that come from leads in a timely manner.\u003c/p\u003e\r\n\r\n\u003cp\u003eIn a recent \u003ca href=\"https://www.bain.com/insights/what-every-executive-needs-to-know-about-ai-interactive?gad_source=1\u0026amp;gclid=Cj0KCQiAz8GuBhCxARIsAOpzk8xJQQAj6mG6uw8iyXBecdq7AtCcYYcQYb7HPrc6xzVvUGxdsOZvzo4aAupjEALw_wcB\"\u003estudy\u003c/a\u003e, it was estimated that 29% of labor time can be automated using AI. In dealerships, this is exceptionally valuable as Sales associates spend much of their time working through hundreds of leads per month. Free up associates to focus on higher priority tasks and you’ll improve employee retention and deliver better customer service.\u003c/p\u003e\r\n\r\n\u003ch2\u003eCreate a Personalized Customer Experience With AI\u003c/h2\u003e\r\n\r\n\u003cp\u003ePoor customer service can occur at any time throughout the shopping process, but how often do dealerships miss the opportunity to sell a car when the misstep occurs within minutes of their first interaction? When consumers are shopping for their next vehicle, it’s likely they’ll reach out with questions. Does the car come with side airbags? Which trim level comes with leather? And, of course, is this car still available?\u003c/p\u003e\r\n\r\n\u003cp\u003eIf the first impression of the dealership is an automated response with no acknowledgement of the customer’s questions, you can lose an opportunity quickly. To increase consumer satisfaction and loyalty, dealers must provide a more proactive and customized level of engagement. Dealers can give customers the experience they want by combining the right AI technology with customer-focused approaches. Stores that use AI to enhance their current processes will have a competitive advantage.\u003c/p\u003e\r\n\r\n\u003ch2\u003eEnsure Dealership Success With AI\u003c/h2\u003e\r\n\r\n\u003cp\u003eCDK leverages AI sensibly, to tackle the real challenges dealers face today, and we do it seamlessly to enhance existing workflows. There’s no need to learn entirely new and separate tools. In the front office, CDK unlocks AI to assist in equity mining, deliver useful insights into your customers’ journey, and deliver predictive suggestions to your teams to assist their customers. AI is an incredible technology with game-changing implications, and a trusted partner can help dealers realize its benefits.\u003c/p\u003e\r\n","format":"basic_html","processed":"\u003cp\u003eToday, dealers echo one refrain in terms of their top strategy: Deliver a terrific customer experience. It’s become one of the key findings of \u003ca href=\"https://www.cdkglobal.com/insights/cdk-releases-friction-points-2024-study\"\u003eCDK’s Friction Points Study\u003c/a\u003e, and this year, 84% of dealers say they’ll increase their focus on customer experience as they believe it’s essential to stay competitive and grow their business.\u003c/p\u003e\n\n\u003cp\u003eAs their lots are finally filling with inventory and sales volume is increasing, it’s more important than ever to reestablish processes and examine areas that need improvement.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe Data and Analytics team at CDK looked at Customer Relationship Management system traffic and found that dealerships actually receive their highest number of leads from the phone and internet while their teams are actively selling to other customers.\u003c/strong\u003e\u003c/p\u003e\n\n\u003cp\u003eThen, when they’re not actively selling, 87% of their sales staff is turning around to follow up on leads.\u003c/p\u003e\n\n\u003cp\u003eWith that data in mind, it begs the question: What’s the best use of time for your dealership agents to generate the most efficient process, the happiest customers, and the most sales?\u003c/p\u003e\n\n\u003ch2\u003eIncrease Staff Efficiency and Simplify Lead Management\u003c/h2\u003e\n\n\u003cp\u003eKnowing a sales staff is engaged so heavily in the lead process it makes sense to maintain a workload that’s as efficient as possible. Artificial intelligence is the fastest way to accurately respond to specific questions that come from leads in a timely manner.\u003c/p\u003e\n\n\u003cp\u003eIn a recent \u003ca href=\"https://www.bain.com/insights/what-every-executive-needs-to-know-about-ai-interactive?gad_source=1\u0026amp;gclid=Cj0KCQiAz8GuBhCxARIsAOpzk8xJQQAj6mG6uw8iyXBecdq7AtCcYYcQYb7HPrc6xzVvUGxdsOZvzo4aAupjEALw_wcB\"\u003estudy\u003c/a\u003e, it was estimated that 29% of labor time can be automated using AI. In dealerships, this is exceptionally valuable as Sales associates spend much of their time working through hundreds of leads per month. Free up associates to focus on higher priority tasks and you’ll improve employee retention and deliver better customer service.\u003c/p\u003e\n\n\u003ch2\u003eCreate a Personalized Customer Experience With AI\u003c/h2\u003e\n\n\u003cp\u003ePoor customer service can occur at any time throughout the shopping process, but how often do dealerships miss the opportunity to sell a car when the misstep occurs within minutes of their first interaction? When consumers are shopping for their next vehicle, it’s likely they’ll reach out with questions. Does the car come with side airbags? Which trim level comes with leather? And, of course, is this car still available?\u003c/p\u003e\n\n\u003cp\u003eIf the first impression of the dealership is an automated response with no acknowledgement of the customer’s questions, you can lose an opportunity quickly. To increase consumer satisfaction and loyalty, dealers must provide a more proactive and customized level of engagement. Dealers can give customers the experience they want by combining the right AI technology with customer-focused approaches. Stores that use AI to enhance their current processes will have a competitive advantage.\u003c/p\u003e\n\n\u003ch2\u003eEnsure Dealership Success With AI\u003c/h2\u003e\n\n\u003cp\u003eCDK leverages AI sensibly, to tackle the real challenges dealers face today, and we do it seamlessly to enhance existing workflows. There’s no need to learn entirely new and separate tools. In the front office, CDK unlocks AI to assist in equity mining, deliver useful insights into your customers’ journey, and deliver predictive suggestions to your teams to assist their customers. AI is an incredible technology with game-changing implications, and a trusted partner can help dealers realize its benefits.\u003c/p\u003e","summary":""},"drupal_internal__nid":961,"drupal_internal__vid":7166,"langcode":"en","revision_timestamp":"2024-04-24T17:44:58+00:00","revision_log":null,"status":true,"changed":"2024-04-24T17:44:58+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"field_featured":false,"field_meta_tags":{"canonical_url":"https://www.cdkglobal.com/insights/leverage-ai-more-efficient-dealership-front-office","description":"Learn how dealers realize AI's benefits to unlock efficiency and enhance customer satisfaction. ","title":"Leverage AI for a More Efficient Front Office | CDK Global"},"field_show_image":true,"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/node/insights/62b456ee-cd35-4fec-98d4-a6f93a66bc21?resourceVersion=id%3A7166"}},"field_author":{"type":"taxonomy_term--authors","id":"52ed0772-1f56-4dad-b4ce-91b488771ba4","drupal_internal__tid":221,"drupal_internal__revision_id":221,"langcode":"en","revision_created":"2023-09-01T15:56:54+00:00","revision_log_message":null,"status":true,"name":"Amber Good","description":{"value":"\u003cp\u003eAmber is responsible for the implementation and go-to-market strategies for current and new CRM offerings for CDK Global. With over 17 years of experience in the automotive industry, she’s\u0026nbsp;excited to highlight dealership needs and\u0026nbsp;support\u0026nbsp;them with innovative solutions. \u0026nbsp;\u003c/p\u003e\r\n","format":"basic_html","processed":"\u003cp\u003eAmber is responsible for the implementation and go-to-market strategies for current and new CRM offerings for CDK Global. With over 17 years of experience in the automotive industry, she’s excited to highlight dealership needs and support them with innovative solutions. \u003c/p\u003e"},"weight":0,"changed":"2024-04-09T16:39:41+00:00","default_langcode":true,"revision_translation_affected":true,"field_author_title":"Lead Product Marketer, CRM","field_linkedin_profile":null,"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/taxonomy_term/authors/52ed0772-1f56-4dad-b4ce-91b488771ba4?resourceVersion=id%3A221"}},"resourceIdObjMeta":{"drupal_internal__target_id":221},"vid":{"type":"taxonomy_vocabulary--taxonomy_vocabulary","id":"4394e54c-774f-4aa7-b366-83fd9a3aa1a6","resourceIdObjMeta":{"drupal_internal__target_id":"authors"}},"revision_user":null,"parent":[{"type":"taxonomy_term--authors","id":"virtual","resourceIdObjMeta":{"links":{"help":{"href":"https://www.drupal.org/docs/8/modules/json-api/core-concepts#virtual","meta":{"about":"Usage and meaning of the 'virtual' resource 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Repairs Easier to Understand and Update, Update, Update","created":"2024-04-04T18:46:31+00:00","path":{"alias":"/insights/make-repairs-easier-understand-and-update-update-update","pid":1241,"langcode":"en"},"body":{"value":"\u003cp\u003eWe’ve all been there: You take your car in for service and wait around for hours to hear next steps or when your vehicle will be ready for pickup. While your customers are curious and busy, their calls for service updates flood your Business Development Center. In this digital age, consumers expect around-the-clock information and real-time updates, which are the leading cause of high customer satisfaction rates and the key to increasing your dealership's everyday profitability.\u003c/p\u003e\r\n\r\n\u003ch2\u003eWhat Brings Customers Back to the Dealership?\u003c/h2\u003e\r\n\r\n\u003cp\u003eIn CDKs most recent \u003ca href=\"https://www.cdkglobal.com/insights/whats-changed-service-shopper-30\"\u003eService Shopper 3.0 study\u003c/a\u003e, more than 2,000 service shoppers shared what brings them back to the dealership versus an independent shop. “Factory-trained technicians are one of a dealership’s top draws for shoppers as well as having original equipment manufacturer (OEM) parts on hand.” From the time the appointment is scheduled, the dealership should be aware of on-hand and out-of-stock parts to complete services efficiently and communicate an accurate service timeline to the customer. And part availability should be communicated with transparent pricing.\u003c/p\u003e\r\n\r\n\u003ch2\u003eWhat Recommendations Can We Make for Recurring Service Customers?\u003c/h2\u003e\r\n\r\n\u003cp\u003eIn order to create high CSI scores and generate revenue, you need to provide an exceptional customer experience. That can be accomplished if you give customers the ability to monitor their service appointments in real time, build trust through transparency, and if you monitor repair time averages and quality control.\u003c/p\u003e\r\n\r\n\u003cp\u003eWith CDK’s Vehicle Tracker and ServiceView, our dealers can communicate efficiently and effectively and customers can communicate with their Service Advisor. Our solution makes it easy for customers to understand the repairs thanks to pictures and videos that they can view on any device. This kind of transparency will allow you to alleviate the unknown for customers during a service appointment without having to make a phone call.\u003c/p\u003e\r\n\r\n\u003ch2\u003eThe Future?\u003c/h2\u003e\r\n\r\n\u003cp\u003eConsumers are accustomed to same-day service and quick turnarounds and that includes the service bays. You can create efficiencies at every touch point in your service workflow, with features like predictive services and previously declined services, to build a best-in-class relationship between the customer and the dealer.\u003c/p\u003e\r\n","format":"basic_html","processed":"\u003cp\u003eWe’ve all been there: You take your car in for service and wait around for hours to hear next steps or when your vehicle will be ready for pickup. While your customers are curious and busy, their calls for service updates flood your Business Development Center. In this digital age, consumers expect around-the-clock information and real-time updates, which are the leading cause of high customer satisfaction rates and the key to increasing your dealership's everyday profitability.\u003c/p\u003e\n\n\u003ch2\u003eWhat Brings Customers Back to the Dealership?\u003c/h2\u003e\n\n\u003cp\u003eIn CDKs most recent \u003ca href=\"https://www.cdkglobal.com/insights/whats-changed-service-shopper-30\"\u003eService Shopper 3.0 study\u003c/a\u003e, more than 2,000 service shoppers shared what brings them back to the dealership versus an independent shop. “Factory-trained technicians are one of a dealership’s top draws for shoppers as well as having original equipment manufacturer (OEM) parts on hand.” From the time the appointment is scheduled, the dealership should be aware of on-hand and out-of-stock parts to complete services efficiently and communicate an accurate service timeline to the customer. And part availability should be communicated with transparent pricing.\u003c/p\u003e\n\n\u003ch2\u003eWhat Recommendations Can We Make for Recurring Service Customers?\u003c/h2\u003e\n\n\u003cp\u003eIn order to create high CSI scores and generate revenue, you need to provide an exceptional customer experience. That can be accomplished if you give customers the ability to monitor their service appointments in real time, build trust through transparency, and if you monitor repair time averages and quality control.\u003c/p\u003e\n\n\u003cp\u003eWith CDK’s Vehicle Tracker and ServiceView, our dealers can communicate efficiently and effectively and customers can communicate with their Service Advisor. Our solution makes it easy for customers to understand the repairs thanks to pictures and videos that they can view on any device. This kind of transparency will allow you to alleviate the unknown for customers during a service appointment without having to make a phone call.\u003c/p\u003e\n\n\u003ch2\u003eThe Future?\u003c/h2\u003e\n\n\u003cp\u003eConsumers are accustomed to same-day service and quick turnarounds and that includes the service bays. You can create efficiencies at every touch point in your service workflow, with features like predictive services and previously declined services, to build a best-in-class relationship between the customer and the dealer.\u003c/p\u003e","summary":""},"drupal_internal__nid":956,"drupal_internal__vid":6591,"langcode":"en","revision_timestamp":"2024-04-12T21:11:10+00:00","revision_log":null,"status":true,"changed":"2024-04-12T21:11:10+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"field_featured":false,"field_meta_tags":{"canonical_url":"https://www.cdkglobal.com/insights/make-repairs-easier-understand-and-update-update-update","description":"How can car dealership's Service departments create higher CSI score and generate more revenue? Find out how CDK can help.","title":"Make Repairs Easier to Understand and Update, Update, Update | CDK Global"},"field_show_image":true,"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/node/insights/5f4c0304-f39e-434a-ac13-5ae8af438670?resourceVersion=id%3A6591"}},"field_author":{"type":"taxonomy_term--authors","id":"49f20324-07d9-4a46-969b-a5e04e1be71b","drupal_internal__tid":246,"drupal_internal__revision_id":246,"langcode":"en","revision_created":"2024-04-02T21:08:00+00:00","revision_log_message":null,"status":true,"name":"Brooke Wilson","description":{"value":"\u003cp\u003eBrooke Wilson is a Product Marketer for CDK responsible for assisting the company’s sales, implementation, and success teams with go-to-market strategies for current and new product offerings within CDK Service. With over seven years of experience in business development and marketing strategy, Brooke has helped execute business strategies to maximize profitability and retention.\u003c/p\u003e\r\n","format":"basic_html","processed":"\u003cp\u003eBrooke Wilson is a Product Marketer for CDK responsible for assisting the company’s sales, implementation, and success teams with go-to-market strategies for current and new product offerings within CDK Service. 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","title":"","width":624,"height":321,"drupal_internal__target_id":1986},"uid":{"type":"user--user","id":"500419bb-d132-4037-9de4-304adf876105","resourceIdObjMeta":{"drupal_internal__target_id":26}},"relationshipNames":["uid"]},"node_type":{"type":"node_type--node_type","id":"cd8b67e9-86c1-46f8-9cd9-d27cd7539110","resourceIdObjMeta":{"drupal_internal__target_id":"insights"}},"revision_uid":{"type":"user--user","id":"d371fe79-a031-4d2c-88d1-8ea1270b134a","resourceIdObjMeta":{"drupal_internal__target_id":7}},"uid":{"type":"user--user","id":"500419bb-d132-4037-9de4-304adf876105","resourceIdObjMeta":{"drupal_internal__target_id":26}},"field_product_topics":[{"type":"taxonomy_term--products","id":"4c4b6130-3c7b-4b27-b8e3-5b72ba90827f","resourceIdObjMeta":{"drupal_internal__target_id":211}}],"field_site":{"type":"next_site--next_site","id":"b41285b0-0d7b-4999-94f9-bcb26167f3e8","resourceIdObjMeta":{"drupal_internal__target_id":"next_js"}},"field_type":null,"relationshipNames":["field_author","field_image","node_type","revision_uid","uid","field_product_topics","field_site","field_type"]},{"type":"node--insights","id":"3319624d-7fbd-494a-a6af-195a68f5494d","title":"Robust Inventories Lift Buyer Attitudes","created":"2024-04-01T20:31:40+00:00","path":{"alias":"/insights/robust-inventories-lift-buyer-attitudes","pid":1231,"langcode":"en"},"body":{"value":"\u003cp\u003eIn February, the tracking CDK does of new car buyers returned its most positive results to date with nearly nine out of 10 (88%) respondents saying the purchase process was easy. Having moved the bar so high it’s no surprise that in March there was a dip to a still very high score of 86% for the Ease of Purchase scorecard.\u003c/p\u003e\r\n\r\n\u003cp\u003eNew car inventories are healthy and that showed through clearly in March’s results. More than half (54%) of car buyers found the vehicle they wanted in stock. That’s up from 50% in February and up significantly from last March’s number of 43%. Fewer people were ordering the vehicle, down to 18% from 22% in February, and choosing alternatives in stock, down to 6% from 10% last month.\u003c/p\u003e\r\n\r\n\u003cp\u003eIn fact, when we asked if it was easy to find the vehicle they wanted in stock, 78% answered in the affirmative compared to a very high score of 74% just last month. There was a similar jump, from 81% to 87%, when respondents were asked if it was easy to take a test drive. Both of these scores are generally driven by higher inventory levels.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"Robust Inventories Lift Buyer Attitudes\" data-entity-type=\"file\" data-entity-uuid=\"928e8f35-125e-424b-b07f-fd562d8a31cf\" src=\"/sites/default/files/inline-images/EOPScorecard1_March2024blog.png\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003eA number of those CDK surveyed praised the packed lots. For example, one respondent said there was a large number of cars on hand that “fit my personal preferences and even found one that had the custom paint job and interior how I wanted them.”\u003c/p\u003e\r\n\r\n\u003cp\u003eOnly two parts of the process CDK tracks saw a dip in March — taking final delivery of the vehicle and agreeing to the trade-in price. Both fell six percentage points from March at 75% and 50% respectively. It’s likely delivery took a hit due to higher volumes of sales stretching the staffing at dealers while fluctuating used-car values dampened that part of the process for buyers.\u003c/p\u003e\r\n\r\n\u003cp\u003eApplying for credit, which has been a sore spot for buyers over the past year or so, held steady from last month at 66%, which is higher than March 2023’s figure of 63%.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"Robust Inventories Lift Buyer Attitudes\" data-entity-type=\"file\" data-entity-uuid=\"b776ab01-440d-48c7-9a17-2c3cdff86ea4\" src=\"/sites/default/files/inline-images/EOPScorecard2_March2024blog.png\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003eBuyers also said they spent less time than they expected to complete the purchase. That number rose to 21%, from 18% in February, with the equivalent drop coming from those who said it took more time than expected. That’s a positive trend considering the increased volume of sales happening at most dealers.\u003c/p\u003e\r\n\r\n\u003cp\u003eThese numbers are an optimistic sign as more buyers completed parts of the purchase process online before coming into the dealership to finish the deal. That number moved up significantly to 27% of all buyers in March from 21% in February but still off of last March’s higher marks of 32%.\u003c/p\u003e\r\n\r\n\u003cp\u003eThe combination of increased inventory and steering buyers through an omnichannel path should deliver even stronger results as we move through the rest of 2024.\u003c/p\u003e\r\n","format":"basic_html","processed":"\u003cp\u003eIn February, the tracking CDK does of new car buyers returned its most positive results to date with nearly nine out of 10 (88%) respondents saying the purchase process was easy. Having moved the bar so high it’s no surprise that in March there was a dip to a still very high score of 86% for the Ease of Purchase scorecard.\u003c/p\u003e\n\n\u003cp\u003eNew car inventories are healthy and that showed through clearly in March’s results. More than half (54%) of car buyers found the vehicle they wanted in stock. That’s up from 50% in February and up significantly from last March’s number of 43%. Fewer people were ordering the vehicle, down to 18% from 22% in February, and choosing alternatives in stock, down to 6% from 10% last month.\u003c/p\u003e\n\n\u003cp\u003eIn fact, when we asked if it was easy to find the vehicle they wanted in stock, 78% answered in the affirmative compared to a very high score of 74% just last month. There was a similar jump, from 81% to 87%, when respondents were asked if it was easy to take a test drive. Both of these scores are generally driven by higher inventory levels.\u003c/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"Robust Inventories Lift Buyer Attitudes\" data-entity-type=\"file\" data-entity-uuid=\"928e8f35-125e-424b-b07f-fd562d8a31cf\" src=\"/sites/default/files/inline-images/EOPScorecard1_March2024blog.png\" width=\"624\" height=\"909\" loading=\"lazy\" /\u003e\u003c/p\u003e\n\n\u003cp\u003eA number of those CDK surveyed praised the packed lots. For example, one respondent said there was a large number of cars on hand that “fit my personal preferences and even found one that had the custom paint job and interior how I wanted them.”\u003c/p\u003e\n\n\u003cp\u003eOnly two parts of the process CDK tracks saw a dip in March — taking final delivery of the vehicle and agreeing to the trade-in price. Both fell six percentage points from March at 75% and 50% respectively. It’s likely delivery took a hit due to higher volumes of sales stretching the staffing at dealers while fluctuating used-car values dampened that part of the process for buyers.\u003c/p\u003e\n\n\u003cp\u003eApplying for credit, which has been a sore spot for buyers over the past year or so, held steady from last month at 66%, which is higher than March 2023’s figure of 63%.\u003c/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"Robust Inventories Lift Buyer Attitudes\" data-entity-type=\"file\" data-entity-uuid=\"b776ab01-440d-48c7-9a17-2c3cdff86ea4\" src=\"/sites/default/files/inline-images/EOPScorecard2_March2024blog.png\" width=\"624\" height=\"903\" loading=\"lazy\" /\u003e\u003c/p\u003e\n\n\u003cp\u003eBuyers also said they spent less time than they expected to complete the purchase. That number rose to 21%, from 18% in February, with the equivalent drop coming from those who said it took more time than expected. That’s a positive trend considering the increased volume of sales happening at most dealers.\u003c/p\u003e\n\n\u003cp\u003eThese numbers are an optimistic sign as more buyers completed parts of the purchase process online before coming into the dealership to finish the deal. That number moved up significantly to 27% of all buyers in March from 21% in February but still off of last March’s higher marks of 32%.\u003c/p\u003e\n\n\u003cp\u003eThe combination of increased inventory and steering buyers through an omnichannel path should deliver even stronger results as we move through the rest of 2024.\u003c/p\u003e","summary":""},"drupal_internal__nid":946,"drupal_internal__vid":6436,"langcode":"en","revision_timestamp":"2024-04-02T22:14:36+00:00","revision_log":null,"status":true,"changed":"2024-04-02T22:14:36+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"field_featured":false,"field_meta_tags":{"canonical_url":"https://www.cdkglobal.com/insights/robust-inventories-lift-buyer-attitudes","description":"CDK's Ease of Purchase survey's results for March 2024 had the most positive results yet. Reach the article to find out more.","title":"Robust Inventories Lift Buyer Attitudes | CDK Global"},"field_show_image":true,"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/node/insights/3319624d-7fbd-494a-a6af-195a68f5494d?resourceVersion=id%3A6436"}},"field_author":{"type":"taxonomy_term--authors","id":"2dec5448-8a04-4ef2-a5f3-14433d391d39","drupal_internal__tid":4,"drupal_internal__revision_id":4,"langcode":"en","revision_created":"2022-12-08T22:18:45+00:00","revision_log_message":null,"status":true,"name":"David Thomas","description":{"value":"\u003cp\u003e\u003cstrong\u003eDavid Thomas\u003c/strong\u003e is director of content marketing and automotive industry analyst at CDK Global. He champions thought leadership across all platforms, connecting CDK’s vast expertise to the broader market and trends driving our industry forward. David has spent nearly 20 years in the automotive world as a product evaluator, journalist and marketer for brands like Autoblog, Cars.com, Nissan and Harley-Davidson.\u003c/p\u003e\r\n","format":"full_html","processed":"\u003cp\u003e\u003cstrong\u003eDavid Thomas\u003c/strong\u003e is director of content marketing and automotive industry analyst at CDK Global. He champions thought leadership across all platforms, connecting CDK’s vast expertise to the broader market and trends driving our industry forward. David has spent nearly 20 years in the automotive world as a product evaluator, journalist and marketer for brands like Autoblog, Cars.com, Nissan and Harley-Davidson.\u003c/p\u003e\n"},"weight":0,"changed":"2023-08-30T21:32:29+00:00","default_langcode":true,"revision_translation_affected":true,"field_author_title":"Director, 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Sales Staffing Dips but Sales Don’t Have To ","created":"2024-03-26T13:05:11+00:00","path":{"alias":"/insights/dealership-sales-staffing-dips-sales-dont-have","pid":1226,"langcode":"en"},"body":{"value":"\u003cp\u003eThe heady days of low inventory and high profit margins have eased into a more normal buyer’s market. As the market comes back down to earth, so have dealership sales and revenue. That’s making dealerships rethink Sales staffing levels.\u003c/p\u003e\r\n\r\n\u003cp\u003eIn the \u003ca href=\"https://www.cdkglobal.com/insights/cdk-releases-friction-points-2024-study\"\u003eCDK Friction Points 2024 Study\u003c/a\u003e, Sales Representative headcount is much closer to pre-pandemic levels, with dealerships shedding an average of two Sales employees from the previous year. That’s a full headcount less than before the pandemic.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"Dealership headcount returns to normal.\" data-entity-type=\"file\" data-entity-uuid=\"d59912e0-3fda-4700-8a68-4153b1ed59ae\" src=\"/sites/default/files/inline-images/24-7624_Blog_graphic_on_dealership_headcount.png\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003eIn a more competitive buyer’s market, you may expect to see dealerships staffing up, not down. After all, more Sales staff should, in theory, be able to work more deals and close more sales.\u003c/p\u003e\r\n\r\n\u003cp\u003eYet, evidence points to dealerships managing headcount more aggressively in part due to the economy, but also because process improvements and new technologies help with efficiency and productivity so fewer staff can do more in less time. CDK found that last year, three out of 10, 30%, of dealerships planned to reduce staffing due to efficiency gains. That number dropped to 15% in this year’s study.\u003c/p\u003e\r\n\r\n\u003cp\u003eIt’s also worth noting that reductions may be driven by employee turnover. Drastically low turnover rates were a hallmark of the past couple of years as Sales staff pay soared due to high demand resulting in pricing power and a seller’s market for dealerships. Now that the market has shifted, pay has come back down to earth and Sales professionals are tasked with actually selling again, it’s likely some will opt to look for a job elsewhere.\u003c/p\u003e\r\n\r\n\u003ch2\u003eDealership Technology Enables Efficient Sales Staff\u003c/h2\u003e\r\n\r\n\u003cp\u003eSlimmed-down Sales staff armed with the right technology and training can achieve robust sales, even in a more competitive market. CDK found that far more dealers are jump-starting efforts by bringing their digital retailing tools directly into the showroom and not just relegating them to their website only.\u003c/p\u003e\r\n\r\n\u003cp\u003eMore than a third, 36%, now say they’re using these tools for deal presentations, up from 30% last year. This strategy enables Sales to incorporate shopper preferences once they’re in the showroom, which is key to moving customers more quickly to a sale. Customers reward dealers with higher satisfaction and NPS scores the faster a deal is completed. And more satisfied customers become repeat customers who are also more likely to refer a dealership to family and friends.\u003c/p\u003e\r\n\r\n\u003cp\u003eThe shift in perception of digital retail tools as lead generators to deal generators also enables Sales to better engage with customers online and work multiple deals at once to dramatically improve efficiency. Data from CDK’s Digital Retailing tool indicates this approach makes Sales 70% more efficient and able to sell 17 cars per person per month on average — compared to the industry average of 10.\u003c/p\u003e\r\n\r\n\u003ch2\u003eSales Training Refresh\u003c/h2\u003e\r\n\r\n\u003cp\u003eThere are also big benefits to focusing on Sales training. Especially in light of the fact that sales skills may have atrophied over the past couple of years when staff were essentially only taking orders from eager buyers. Another swath of employees may have never sold in a more difficult market.\u003c/p\u003e\r\n\r\n\u003cp\u003eNow that inventory has rebounded, Sales can spend less time trying to find vehicles to sell and more time following up on leads. Renewed training on lead response times, equity mining and ways to optimize the customer experience, both online and onsite, are areas of focus that can pay big dividends.\u003c/p\u003e\r\n\r\n\u003cp\u003eNo matter how you look at it, every part of the car-buying process relies on people. Technology can certainly make slimmed-down Sales staff more efficient, but they need the right training and support to succeed in today’s buyer’s market.\u003c/p\u003e\r\n","format":"basic_html","processed":"\u003cp\u003eThe heady days of low inventory and high profit margins have eased into a more normal buyer’s market. As the market comes back down to earth, so have dealership sales and revenue. That’s making dealerships rethink Sales staffing levels.\u003c/p\u003e\n\n\u003cp\u003eIn the \u003ca href=\"https://www.cdkglobal.com/insights/cdk-releases-friction-points-2024-study\"\u003eCDK Friction Points 2024 Study\u003c/a\u003e, Sales Representative headcount is much closer to pre-pandemic levels, with dealerships shedding an average of two Sales employees from the previous year. That’s a full headcount less than before the pandemic.\u003c/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"Dealership headcount returns to normal.\" data-entity-type=\"file\" data-entity-uuid=\"d59912e0-3fda-4700-8a68-4153b1ed59ae\" src=\"/sites/default/files/inline-images/24-7624_Blog_graphic_on_dealership_headcount.png\" width=\"4000\" height=\"4167\" loading=\"lazy\" /\u003e\u003c/p\u003e\n\n\u003cp\u003eIn a more competitive buyer’s market, you may expect to see dealerships staffing up, not down. After all, more Sales staff should, in theory, be able to work more deals and close more sales.\u003c/p\u003e\n\n\u003cp\u003eYet, evidence points to dealerships managing headcount more aggressively in part due to the economy, but also because process improvements and new technologies help with efficiency and productivity so fewer staff can do more in less time. CDK found that last year, three out of 10, 30%, of dealerships planned to reduce staffing due to efficiency gains. That number dropped to 15% in this year’s study.\u003c/p\u003e\n\n\u003cp\u003eIt’s also worth noting that reductions may be driven by employee turnover. Drastically low turnover rates were a hallmark of the past couple of years as Sales staff pay soared due to high demand resulting in pricing power and a seller’s market for dealerships. Now that the market has shifted, pay has come back down to earth and Sales professionals are tasked with actually selling again, it’s likely some will opt to look for a job elsewhere.\u003c/p\u003e\n\n\u003ch2\u003eDealership Technology Enables Efficient Sales Staff\u003c/h2\u003e\n\n\u003cp\u003eSlimmed-down Sales staff armed with the right technology and training can achieve robust sales, even in a more competitive market. CDK found that far more dealers are jump-starting efforts by bringing their digital retailing tools directly into the showroom and not just relegating them to their website only.\u003c/p\u003e\n\n\u003cp\u003eMore than a third, 36%, now say they’re using these tools for deal presentations, up from 30% last year. This strategy enables Sales to incorporate shopper preferences once they’re in the showroom, which is key to moving customers more quickly to a sale. Customers reward dealers with higher satisfaction and NPS scores the faster a deal is completed. And more satisfied customers become repeat customers who are also more likely to refer a dealership to family and friends.\u003c/p\u003e\n\n\u003cp\u003eThe shift in perception of digital retail tools as lead generators to deal generators also enables Sales to better engage with customers online and work multiple deals at once to dramatically improve efficiency. Data from CDK’s Digital Retailing tool indicates this approach makes Sales 70% more efficient and able to sell 17 cars per person per month on average — compared to the industry average of 10.\u003c/p\u003e\n\n\u003ch2\u003eSales Training Refresh\u003c/h2\u003e\n\n\u003cp\u003eThere are also big benefits to focusing on Sales training. Especially in light of the fact that sales skills may have atrophied over the past couple of years when staff were essentially only taking orders from eager buyers. Another swath of employees may have never sold in a more difficult market.\u003c/p\u003e\n\n\u003cp\u003eNow that inventory has rebounded, Sales can spend less time trying to find vehicles to sell and more time following up on leads. Renewed training on lead response times, equity mining and ways to optimize the customer experience, both online and onsite, are areas of focus that can pay big dividends.\u003c/p\u003e\n\n\u003cp\u003eNo matter how you look at it, every part of the car-buying process relies on people. Technology can certainly make slimmed-down Sales staff more efficient, but they need the right training and support to succeed in today’s buyer’s market.\u003c/p\u003e","summary":""},"drupal_internal__nid":941,"drupal_internal__vid":6421,"langcode":"en","revision_timestamp":"2024-03-26T16:20:54+00:00","revision_log":null,"status":true,"changed":"2024-03-26T16:20:54+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"field_featured":false,"field_meta_tags":{"canonical_url":"https://www.cdkglobal.com/insights/dealership-sales-staffing-dips-sales-dont-have","description":"As the Automotive Retail market ebbs and flows, dealership sales staff and training and revenue must be evaluated in tandem. 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Sales Staffing Dips but Sales Don’t Have To. ","title":"","width":624,"height":320,"drupal_internal__target_id":1941},"uid":{"type":"user--user","id":"500419bb-d132-4037-9de4-304adf876105","resourceIdObjMeta":{"drupal_internal__target_id":26}},"relationshipNames":["uid"]},"node_type":{"type":"node_type--node_type","id":"cd8b67e9-86c1-46f8-9cd9-d27cd7539110","resourceIdObjMeta":{"drupal_internal__target_id":"insights"}},"revision_uid":{"type":"user--user","id":"500419bb-d132-4037-9de4-304adf876105","resourceIdObjMeta":{"drupal_internal__target_id":26}},"uid":{"type":"user--user","id":"500419bb-d132-4037-9de4-304adf876105","resourceIdObjMeta":{"drupal_internal__target_id":26}},"field_product_topics":[{"type":"taxonomy_term--products","id":"20a16ba0-0c78-4ffb-841b-7c3befeb1107","resourceIdObjMeta":{"drupal_internal__target_id":196}}],"field_site":{"type":"next_site--next_site","id":"b41285b0-0d7b-4999-94f9-bcb26167f3e8","resourceIdObjMeta":{"drupal_internal__target_id":"next_js"}},"field_type":null,"relationshipNames":["field_author","field_image","node_type","revision_uid","uid","field_product_topics","field_site","field_type"]},{"type":"node--insights","id":"76cea4bc-b945-4de6-873a-792faba42a03","title":"Effective Automotive Email Marketing Requires a CRM","created":"2024-03-25T13:00:00+00:00","path":{"alias":"/insights/effective-automotive-email-marketing-requires-crm","pid":1181,"langcode":"en"},"body":{"value":"\u003cp\u003eTime and time again email proves to be an unsung hero in marketing. It’s flexible, cost-effective and boasts consistently high ROI. When done correctly, \u003ca href=\"https://www.litmus.com/blog/infographic-the-roi-of-email-marketing/\"\u003ethe return can be as high as $36 for every dollar invested\u003c/a\u003e. However, success depends on leveraging the right tech tools.\u003c/p\u003e\r\n\r\n\u003cp\u003eIn the retail automotive industry, the most crucial tool is one dealers know well and that’s the Customer Relationship Management (CRM) system. The CRM is the single most important solution a dealership has for effective customer engagement because it incorporates information unique to each individual. When it comes to email marketing that drives results, automotive CRM software is at the center of it all, housing all customer data and informing how, when and why to communicate with customers.\u003c/p\u003e\r\n\r\n\u003ch2\u003eTarget Emails to Boost Results\u003c/h2\u003e\r\n\r\n\u003cp\u003eThe first step to leveraging all that data in your CRM for effective email marketing is to create targeted lists. Use the information in your CRM to segment customers into marketing lists that pertain to unique characteristics, like where they are in the buying process, if they’re coming up on lease end, etc.\u003c/p\u003e\r\n\r\n\u003cp\u003eToday’s customers want to feel valued and known on a personal level, so matching email messaging to customers’ needs lifts open rates and engagement. Segmented emails drive 30% more opens and 50% more click-thrus than unsegmented ones. The difference is those response rates are worth taking the time to personalize your lists and email messages.\u003c/p\u003e\r\n\r\n\u003ch2\u003eCustomize and Create in Minutes\u003c/h2\u003e\r\n\r\n\u003cp\u003eA degree in graphic design used to be required to create and build professional, eye-catching emails. Not anymore. Utilize a template builder solution like the one in the CDK Modern Retail CRM to design and customize messages for specific audiences. It’ll allow for more personalized engagement, and you can do it all within a few minutes. Templates can also be saved within the CRM for easy redeployment and editing.\u003c/p\u003e\r\n\r\n\u003ch2\u003eMaintain Vital Follow-Up\u003c/h2\u003e\r\n\r\n\u003cp\u003eThe Rule of 7 in email marketing refers to the concept that people need to see the same message at least seven times before they act. This highlights the importance of email follow-up to achieve the best results. A highly capable CRM can make a valuable impact by automating follow-up processes to maintain the consistent customer contact required to motivate customers to act.\u003c/p\u003e\r\n\r\n\u003ch2\u003eTrack Marketing Metrics\u003c/h2\u003e\r\n\r\n\u003cp\u003eTo gauge the success of email marketing efforts, track the metrics that matter for your dealership. What matters will depend on your goals, but common metrics to track include click-thru rate, conversion rate, bounce rate and ROI. The CRM should provide dashboards and reports for at-a-glance insight into what campaigns are working so you can do more of what’s making you money and less of what isn’t.\u003c/p\u003e\r\n\r\n\u003ch2\u003eKeep the CRM Clean\u003c/h2\u003e\r\n\r\n\u003cp\u003eIt’s worth noting that any CRM is only as good as the data it houses. Inaccurate or outdated information can lead to marketing inefficiencies, revenue loss and irrelevant or repetitive emails that reflect poorly on the dealership. Data accuracy is vital to create targeted campaign audiences and personalized follow-up.\u003c/p\u003e\r\n\r\n\u003cp\u003eTrain and manage your staff to always update customer records and include notes, such as where the customer is in the buying journey, that can lead to future sales. Also, lean on the CRM provider to help identify and eliminate duplicate, invalid and incomplete data.\u003c/p\u003e\r\n\r\n\u003cp\u003eEmail is an unsung hero in marketing, but it won’t work for automotive dealerships without a highly capable CRM. The right CRM will help you organize customer data and build end-to-end email campaigns to drive long-lasting connections and generate more profit.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003ca href=\"https://www.cdkglobal.com/elead-crm\"\u003eLearn more about CDK CRM\u003c/a\u003e\u003c/p\u003e\r\n","format":"basic_html","processed":"\u003cp\u003eTime and time again email proves to be an unsung hero in marketing. It’s flexible, cost-effective and boasts consistently high ROI. When done correctly, \u003ca href=\"https://www.litmus.com/blog/infographic-the-roi-of-email-marketing/\"\u003ethe return can be as high as $36 for every dollar invested\u003c/a\u003e. However, success depends on leveraging the right tech tools.\u003c/p\u003e\n\n\u003cp\u003eIn the retail automotive industry, the most crucial tool is one dealers know well and that’s the Customer Relationship Management (CRM) system. The CRM is the single most important solution a dealership has for effective customer engagement because it incorporates information unique to each individual. When it comes to email marketing that drives results, automotive CRM software is at the center of it all, housing all customer data and informing how, when and why to communicate with customers.\u003c/p\u003e\n\n\u003ch2\u003eTarget Emails to Boost Results\u003c/h2\u003e\n\n\u003cp\u003eThe first step to leveraging all that data in your CRM for effective email marketing is to create targeted lists. Use the information in your CRM to segment customers into marketing lists that pertain to unique characteristics, like where they are in the buying process, if they’re coming up on lease end, etc.\u003c/p\u003e\n\n\u003cp\u003eToday’s customers want to feel valued and known on a personal level, so matching email messaging to customers’ needs lifts open rates and engagement. Segmented emails drive 30% more opens and 50% more click-thrus than unsegmented ones. The difference is those response rates are worth taking the time to personalize your lists and email messages.\u003c/p\u003e\n\n\u003ch2\u003eCustomize and Create in Minutes\u003c/h2\u003e\n\n\u003cp\u003eA degree in graphic design used to be required to create and build professional, eye-catching emails. Not anymore. Utilize a template builder solution like the one in the CDK Modern Retail CRM to design and customize messages for specific audiences. It’ll allow for more personalized engagement, and you can do it all within a few minutes. Templates can also be saved within the CRM for easy redeployment and editing.\u003c/p\u003e\n\n\u003ch2\u003eMaintain Vital Follow-Up\u003c/h2\u003e\n\n\u003cp\u003eThe Rule of 7 in email marketing refers to the concept that people need to see the same message at least seven times before they act. This highlights the importance of email follow-up to achieve the best results. A highly capable CRM can make a valuable impact by automating follow-up processes to maintain the consistent customer contact required to motivate customers to act.\u003c/p\u003e\n\n\u003ch2\u003eTrack Marketing Metrics\u003c/h2\u003e\n\n\u003cp\u003eTo gauge the success of email marketing efforts, track the metrics that matter for your dealership. What matters will depend on your goals, but common metrics to track include click-thru rate, conversion rate, bounce rate and ROI. The CRM should provide dashboards and reports for at-a-glance insight into what campaigns are working so you can do more of what’s making you money and less of what isn’t.\u003c/p\u003e\n\n\u003ch2\u003eKeep the CRM Clean\u003c/h2\u003e\n\n\u003cp\u003eIt’s worth noting that any CRM is only as good as the data it houses. Inaccurate or outdated information can lead to marketing inefficiencies, revenue loss and irrelevant or repetitive emails that reflect poorly on the dealership. Data accuracy is vital to create targeted campaign audiences and personalized follow-up.\u003c/p\u003e\n\n\u003cp\u003eTrain and manage your staff to always update customer records and include notes, such as where the customer is in the buying journey, that can lead to future sales. Also, lean on the CRM provider to help identify and eliminate duplicate, invalid and incomplete data.\u003c/p\u003e\n\n\u003cp\u003eEmail is an unsung hero in marketing, but it won’t work for automotive dealerships without a highly capable CRM. 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When he moved to Bayway Auto as CFO, he had them switch to CDK as soon as their prior contract was up. By the time he left Bayway after 24 years, Mike, the owner, and CDK had grown the company from a single rooftop to 10 dealerships. \u003c/p\u003e\r\n\u003cp\u003eNext, Abdul bought Traditions Chevrolet in East Bernard Texas and took over as President. There were only five employees. Sales were slow, business was declining, and the DMS of record was not a CDK system. When the contract was up, Abdul again pushed for CDK because he was confident in the platform’s dependability, detailed accounting accuracy and ability to eliminate inefficiencies. Today, Traditions Chevrolet has over 23 employees, and sales have gone from a low of 15 units per month to nearly 50. Abdul encourages dealerships to switch to CDK because, “If you want to know where you’re at financially, it’s a good software to have.”\u003c/p\u003e\r\n\u003cblockquote\u003eSince bringing CDK on board in 2021, our productivity and revenues are up 200%. I attribute that to its efficiency in keeping track of everything.\u003cbr /\u003e\u003cbr /\u003eMike Abdul\u003cbr/\u003e\u003cstrong\u003eOwner and President\u003cbr /\u003eTraditions Chevrolet\u003c/strong\u003e\u003c/blockquote\u003e\r\n\u003ch3\u003eEase, Accuracy and Accessibility Drive Productivity\u003c/h3\u003e\r\n\u003cp\u003eAccording to Abdul, CDK makes it much simpler for him and the CFO to stay on top of the dealership’s business in real time — even when Abdul is out of the office. The combination of single sign-in, daily reporting and remote login makes it easy for him to flip through daily reports and get a good account of what’s going on operation-wise.\u003c/p\u003e\r\n\u003cp\u003eNo matter where he is, Abdul can get a contract, check inventory by age with the click of an arrow and keep track of cash accounts and assets. He also feels that the two-step authentication makes CDK safer and more compliant. When it comes to security, CDK Global is the only company in the automotive industry to hold Tier IV data centers.\u003c/p\u003e\r\n\u003ch3\u003ePowerful Relationships Power Success\u003c/h3\u003e\r\n\u003cp\u003eAbdul credits the reporting and overall functionality of CDK with increasing the dealership’s efficiency, and he looks forward to growing the relationship. He appreciates the fact that CDK is easy to work with and committed to innovating and growing. “I have confidence in them, and I know that they will continue to evolve to ensure that Traditions and CDK remain successful.”\u003c/p\u003e\r\n\u003cp\u003eThe CDK platform’s operational efficiencies give Abdul and his team more time to focus on their customers, while CDK Fleet Service and CRM help them enhance transparency, streamline service and drive loyalty. Their 4.6 star Google Rating is a testament to Traditions’ unyielding commitment to customer service. Abdul relies on CDK to provide the expertise and tools needed so that the dealership and its customers can continue to thrive.\u003c/p\u003e\r\n\u003cp\u003e\u003ca href=\"https://cdkglobal.com/dms/cdk-drive\"\u003eLearn how our innovative solutions can boost efficiency, enhance productivity and drive profits for your dealership.\u003c/a\u003e\u003c/p\u003e","format":"developer_mode","processed":"\u003ch3\u003eCDK Global Turns Data Into Profitable Growth — All on a Single Platform\u003c/h3\u003e\n\u003cp\u003eMike Abdul first worked with CDK Global in 1989 as an accountant at Charlie Thomas Autoworld. When he moved to Bayway Auto as CFO, he had them switch to CDK as soon as their prior contract was up. By the time he left Bayway after 24 years, Mike, the owner, and CDK had grown the company from a single rooftop to 10 dealerships. \u003c/p\u003e\n\u003cp\u003eNext, Abdul bought Traditions Chevrolet in East Bernard Texas and took over as President. There were only five employees. Sales were slow, business was declining, and the DMS of record was not a CDK system. When the contract was up, Abdul again pushed for CDK because he was confident in the platform’s dependability, detailed accounting accuracy and ability to eliminate inefficiencies. Today, Traditions Chevrolet has over 23 employees, and sales have gone from a low of 15 units per month to nearly 50. Abdul encourages dealerships to switch to CDK because, “If you want to know where you’re at financially, it’s a good software to have.”\u003c/p\u003e\n\u003cblockquote\u003eSince bringing CDK on board in 2021, our productivity and revenues are up 200%. I attribute that to its efficiency in keeping track of everything.\u003cbr /\u003e\u003cbr /\u003eMike Abdul\u003cbr/\u003e\u003cstrong\u003eOwner and President\u003cbr /\u003eTraditions Chevrolet\u003c/strong\u003e\u003c/blockquote\u003e\n\u003ch3\u003eEase, Accuracy and Accessibility Drive Productivity\u003c/h3\u003e\n\u003cp\u003eAccording to Abdul, CDK makes it much simpler for him and the CFO to stay on top of the dealership’s business in real time — even when Abdul is out of the office. The combination of single sign-in, daily reporting and remote login makes it easy for him to flip through daily reports and get a good account of what’s going on operation-wise.\u003c/p\u003e\n\u003cp\u003eNo matter where he is, Abdul can get a contract, check inventory by age with the click of an arrow and keep track of cash accounts and assets. He also feels that the two-step authentication makes CDK safer and more compliant. 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Abdul relies on CDK to provide the expertise and tools needed so that the dealership and its customers can continue to thrive.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://cdkglobal.com/dms/cdk-drive\"\u003eLearn how our innovative solutions can boost efficiency, enhance productivity and drive profits for your dealership.\u003c/a\u003e\u003c/p\u003e","summary":""},"field_dealer_location":"East Bernard, TX","field_dealer_name":"Traditions Chevrolet","field_stat_callout":{"value":"\u003cp\u003e\u003cstrong\u003e200\u003c/strong\u003e%\u003c/p\u003e\r\n","format":"full_html","processed":"\u003cp\u003e\u003cstrong\u003e200\u003c/strong\u003e%\u003c/p\u003e\n"},"field_stat_text":"Jump in Productivity and Revenues","links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/node/customer_story/cc6b3b80-7cfb-41ec-a9d6-295b73a79646?resourceVersion=id%3A2766"}},"node_type":{"type":"node_type--node_type","id":"7c58257a-f1b7-470a-a9f5-0163f4ccfc2d","resourceIdObjMeta":{"drupal_internal__target_id":"customer_story"}},"revision_uid":{"type":"user--user","id":"7bf4743c-07a3-402f-a854-14787d6d93e3","resourceIdObjMeta":{"drupal_internal__target_id":1}},"uid":{"type":"user--user","id":"7bf4743c-07a3-402f-a854-14787d6d93e3","resourceIdObjMeta":{"drupal_internal__target_id":1}},"field_image":{"type":"file--file","id":"33f613cd-de4f-4a63-8598-c849a293ddf3","resourceIdObjMeta":{"alt":"Traditions Chevrolet","title":"","width":900,"height":651,"drupal_internal__target_id":1121}},"field_pdf":{"type":"file--file","id":"657b9b1e-5567-484c-b20b-13ca7a4fb7ff","resourceIdObjMeta":{"display":true,"description":"","drupal_internal__target_id":1126}},"field_product":[{"type":"taxonomy_term--products","id":"missing","resourceIdObjMeta":{"links":{"help":{"href":"https://www.drupal.org/docs/8/modules/json-api/core-concepts#missing","meta":{"about":"Usage and meaning of the 'missing' resource identifier."}}}}}],"relationshipNames":["node_type","revision_uid","uid","field_image","field_pdf","field_product"]},{"type":"node--customer_story","id":"5074dcbf-947f-48de-9002-8ff7459ddb69","drupal_internal__nid":315,"drupal_internal__vid":1146,"langcode":"en","revision_timestamp":"2023-03-28T23:52:24+00:00","revision_log":null,"status":true,"title":"How Circle Automotive Group Used CDK Drive To Manage Through Escalation And Increase Profits","created":"2023-03-15T23:24:15+00:00","changed":"2023-03-28T23:52:24+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":null,"path":{"alias":"/customer-stories/circle-automotive-group","pid":542,"langcode":"en"},"body":{"value":"\u003cp\u003eAccountability: It’s what all executives want from their teams, yet don’t always get. However, Mike Ernst, the executive vice president of Circle Automotive Group in Southern California does. He achieves it by using data to his advantage, which enables him to efficiently oversee four locations that have sold and serviced Porsches, Audis, Volkswagens and Volvos for more than 25 years.\u003c/p\u003e\r\n\r\n\u003cp\u003e“On just one screen in my Drive DMS (Dealer Management System), I can see sales, service, parts, F\u0026amp;I, accounting and more for every store. I get the snapshot that I need to help me determine how I’m going to spend my day. Am I giving accolades and telling people to keep up the good work? Or am I poking at the issues with a sharp stick and getting problems solved?” he explains. “Drive gives me the pulse of my day, every day.”\u003c/p\u003e\r\n\r\n\u003cp\u003eAnd those days start early. Ernst is known for rising in the predawn hours, extracting data and creating spreadsheets for each one of the stores. “I look for anomalies by using schedule account exceptions so that I’m able to see issues, such as past dues at a certain number of days. Then I send a PDF around to our general managers and others and ask for explanations. By the time I get in the office, I’m already getting answers,” offers Ernst.\u003c/p\u003e\r\n\r\n\u003cp\u003eOften, though, he doesn’t even have to ask what’s going on. That’s because Ernst manages by escalation, which allows him to identify what key information he is interested in and when those interests become a concern. “Customizing allows me to go into my setup and determine when I want to be\u0026nbsp;notified about certain situations. Most of the time, managers already know when a situation is escalating, because the data tells them so, and they can then act on those issues in time to make a difference. And if the issues aren’t resolved, they know that I’m keeping an eye on things — which means that they should be prepared with answers, because I’ll be asking,” says Ernst.\u003c/p\u003e\r\n\r\n\u003cp\u003eErnst smartly ties the escalations to actions that directly affect receivables and funding. Nearly everything that either enhances or inhibits the Customer Satisfaction Index — and therefore the bottom line — is reflected on Ernst’s executive desktop. With data that demonstrates the Group’s performance, he and his team know exactly which actions to spend their time on.\u003c/p\u003e\r\n\r\n\u003cp\u003eWithout a reliable and robust DMS, Ernst says that running dealerships efficiently and profitably would be impossible.\u003c/p\u003e\r\n\r\n\u003cp\u003e“In this day and age, if we are to meet our margins, we need to know how we’re performing, moment by moment and store by store. Drive allows us to do that at a glance. I know how many ROs we have. How many people are waiting. How many cars are financed. I can even see how we’re performing compared to OEM data,” explains Ernst. “I have 100 percent accessibility to critical information, and so do the other people who are responsible for meeting our standards. At the end of the day, Drive helps us get paid,” he says.\u003c/p\u003e\r\n\r\n\u003cp\u003eIt also helps dealerships not just survive, but thrive in an industry and world that change by the minute.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cimg alt=\"Circle Automotive\" data-entity-type=\"file\" data-entity-uuid=\"bc916dad-14df-4262-ab2c-2287e0301a1f\" src=\"/sites/default/files/inline-images/circleautomotive.png\" /\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\"Am I giving accolades and telling people to keep up the good work? Or am I poking at the issues with a sharp stick and getting problems solved? Drive gives me the pulse of my day, every day.\"\u003c/p\u003e\r\n\r\n\u003cp\u003e— Mike Ernst\u003cbr /\u003e\r\nExecutive Vice President\u003cbr /\u003e\r\nCircle Automotive Group\u003c/p\u003e\r\n","format":"full_html","processed":"\u003cp\u003eAccountability: It’s what all executives want from their teams, yet don’t always get. However, Mike Ernst, the executive vice president of Circle Automotive Group in Southern California does. He achieves it by using data to his advantage, which enables him to efficiently oversee four locations that have sold and serviced Porsches, Audis, Volkswagens and Volvos for more than 25 years.\u003c/p\u003e\n\n\u003cp\u003e“On just one screen in my Drive DMS (Dealer Management System), I can see sales, service, parts, F\u0026amp;I, accounting and more for every store. I get the snapshot that I need to help me determine how I’m going to spend my day. Am I giving accolades and telling people to keep up the good work? Or am I poking at the issues with a sharp stick and getting problems solved?” he explains. “Drive gives me the pulse of my day, every day.”\u003c/p\u003e\n\n\u003cp\u003eAnd those days start early. Ernst is known for rising in the predawn hours, extracting data and creating spreadsheets for each one of the stores. “I look for anomalies by using schedule account exceptions so that I’m able to see issues, such as past dues at a certain number of days. Then I send a PDF around to our general managers and others and ask for explanations. By the time I get in the office, I’m already getting answers,” offers Ernst.\u003c/p\u003e\n\n\u003cp\u003eOften, though, he doesn’t even have to ask what’s going on. That’s because Ernst manages by escalation, which allows him to identify what key information he is interested in and when those interests become a concern. “Customizing allows me to go into my setup and determine when I want to be notified about certain situations. Most of the time, managers already know when a situation is escalating, because the data tells them so, and they can then act on those issues in time to make a difference. And if the issues aren’t resolved, they know that I’m keeping an eye on things — which means that they should be prepared with answers, because I’ll be asking,” says Ernst.\u003c/p\u003e\n\n\u003cp\u003eErnst smartly ties the escalations to actions that directly affect receivables and funding. Nearly everything that either enhances or inhibits the Customer Satisfaction Index — and therefore the bottom line — is reflected on Ernst’s executive desktop. With data that demonstrates the Group’s performance, he and his team know exactly which actions to spend their time on.\u003c/p\u003e\n\n\u003cp\u003eWithout a reliable and robust DMS, Ernst says that running dealerships efficiently and profitably would be impossible.\u003c/p\u003e\n\n\u003cp\u003e“In this day and age, if we are to meet our margins, we need to know how we’re performing, moment by moment and store by store. Drive allows us to do that at a glance. I know how many ROs we have. How many people are waiting. How many cars are financed. I can even see how we’re performing compared to OEM data,” explains Ernst. “I have 100 percent accessibility to critical information, and so do the other people who are responsible for meeting our standards. At the end of the day, Drive helps us get paid,” he says.\u003c/p\u003e\n\n\u003cp\u003eIt also helps dealerships not just survive, but thrive in an industry and world that change by the minute.\u003c/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"Circle Automotive\" data-entity-type=\"file\" data-entity-uuid=\"bc916dad-14df-4262-ab2c-2287e0301a1f\" src=\"/sites/default/files/inline-images/circleautomotive.png\" width=\"982\" height=\"683\" loading=\"lazy\" /\u003e\u003c/p\u003e\n\n\u003cp\u003e\"Am I giving accolades and telling people to keep up the good work? Or am I poking at the issues with a sharp stick and getting problems solved? Drive gives me the pulse of my day, every day.\"\u003c/p\u003e\n\n\u003cp\u003e— Mike Ernst\u003cbr /\u003e\nExecutive Vice President\u003cbr /\u003e\nCircle Automotive Group\u003c/p\u003e\n","summary":"Circle Automotive Group uses data to their advantage with CDK Drive"},"field_dealer_location":"Santa Ana, CA","field_dealer_name":"Circle Automotive Group","field_stat_callout":{"value":"\u003cp\u003e\u003cstrong\u003e100\u003c/strong\u003e%\u003c/p\u003e\r\n","format":"basic_html","processed":"\u003cp\u003e\u003cstrong\u003e100\u003c/strong\u003e%\u003c/p\u003e"},"field_stat_text":"accessibility to critical information","links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/node/customer_story/5074dcbf-947f-48de-9002-8ff7459ddb69?resourceVersion=id%3A1146"}},"node_type":{"type":"node_type--node_type","id":"7c58257a-f1b7-470a-a9f5-0163f4ccfc2d","resourceIdObjMeta":{"drupal_internal__target_id":"customer_story"}},"revision_uid":{"type":"user--user","id":"7bf4743c-07a3-402f-a854-14787d6d93e3","resourceIdObjMeta":{"drupal_internal__target_id":1}},"uid":{"type":"user--user","id":"7bf4743c-07a3-402f-a854-14787d6d93e3","resourceIdObjMeta":{"drupal_internal__target_id":1}},"field_image":{"type":"file--file","id":"8ef40122-0af3-4ed0-a1a2-49f0d5ad238d","resourceIdObjMeta":{"alt":"Person typing on laptop","title":"","width":2634,"height":1443,"drupal_internal__target_id":348}},"field_pdf":null,"field_product":[{"type":"taxonomy_term--products","id":"missing","resourceIdObjMeta":{"links":{"help":{"href":"https://www.drupal.org/docs/8/modules/json-api/core-concepts#missing","meta":{"about":"Usage 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identifier."}}}}}],"relationshipNames":["node_type","revision_uid","uid","field_image","field_pdf","field_product"]}],"meta":{"count":2},"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/views/customer_stories_component/block_1?include=field_product"}}},"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/paragraph/view/698bf101-b068-4710-b637-042dbc61541d?resourceVersion=id%3A28876"}},"resourceIdObjMeta":{"target_revision_id":28876,"drupal_internal__target_id":36},"paragraph_type":{"type":"paragraphs_type--paragraphs_type","id":"9e08b7e6-4ff9-4802-affb-d1cc74b89dc7","resourceIdObjMeta":{"drupal_internal__target_id":"view"}},"relationshipNames":["paragraph_type"]},{"type":"paragraph--view","id":"cc1f218e-6066-44df-9645-04d9a618f608","drupal_internal__id":31,"drupal_internal__revision_id":28881,"langcode":"en","status":true,"created":"2023-02-09T00:09:24+00:00","parent_id":"150","parent_type":"node","parent_field_name":"field_sections","behavior_settings":[],"default_langcode":true,"revision_translation_affected":null,"field_heading":"Media Center","field_hide_more_link":false,"field_view":{"name":"news--news_component","id":"news--news_component","results":[{"type":"node--news","id":"52ab7a3f-7cfc-41f0-b6ae-9da8d85fa8fd","drupal_internal__nid":1456,"drupal_internal__vid":7221,"langcode":"en","revision_timestamp":"2024-05-02T14:05:09+00:00","revision_log":null,"status":true,"title":"CDK BRINGS DIGITAL TRANSFORMATION TO CANADIAN AUTOMOTIVE RETAIL WITH NEW CATEGORY OF SOFTWARE: THE CDK DEALERSHIP XPERIENCE","created":"2024-05-02T13:57:09+00:00","changed":"2024-05-02T19:04:53+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"path":{"alias":"/media-center/cdk-brings-digital-transformation-canadian-automotive-retail-new-category-software-cdk","pid":1296,"langcode":"en"},"body":{"value":"\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eWATERLOO, Ontario \u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e– \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eApril 30, 2024 \u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan\u003e\u003cspan\u003e– \u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e, the leading automotive retail software provider, today announced the Canada launch of the CDK Dealership Xperience, \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003ean open and integrated platform that transforms how dealers sell and service cars and operate their businesses simply in a modern and digital world.\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003eThe new platform provides a foundation of proven, built-in functionality that unifies workflows at the dealership into a single experience, resulting in increased employee proficiency and elevated consumer experiences. CDK Dealership Xperience was initially introduced in the United States in August 2023, and more than 700 CDK dealer partners have signed up for the new platform’s advanced solutions.\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e“Digital transformation has long been present in other industries – from financial services to health care to manufacturing. Each industry has examined the experiences of their end users, reviewed their own processes, and implemented the right technologies to better deliver what their customers need,” said Brian MacDonald, president and chief executive officer, CDK. “We’re excited to offer our Canadian automotive retailer partners a powerful solution that integrates workflows across all areas of the dealership, providing the opportunities to successfully adapt and thrive alongside rapidly changing consumer expectations while fundamentally changing and simplifying how their dealerships operate.”\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eThe Foundations Suite is at the heart of CDK Dealership Xperience platform, which \u003cspan\u003eextends the ability for Canadian dealers to operate their entire business on one platform while increasing control over the consumer’s retail journey digitally from start to finish. It includes:\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK’s industry leading DMS technology paired with highly sought features that modernize the front office with digital retail and desking that enhance the deal process for dealers and consumers.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\r\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003ePowerful accounting capabilities, digital document archiving, and AI-assisted business management to strengthen overall dealership operations.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\r\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eOnline service scheduling, digital service recommendations and faster, more accurate receiving with parts scanning to maximize efficiency in Fixed Operations.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\r\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eThe \u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/cdk-foundations-suite\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK Foundations Suite\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e \u003cspan\u003ealso seamlessly integrates with three new, additional advanced solution suites—the \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/cdk-modern-retail-suite\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK Modern Retail Suite\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e, the \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/cdk-fixed-operations-suite\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK Fixed Operations Suite\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e, \u003cspan\u003eand the \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/cdk-intelligence-suite\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK Intelligence Suite\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e—to expand dealers’ business potential while further accelerating performance.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eThe\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e CDK Dealership Xperience is available now throughout Canada for new and existing customers. The Foundations Suite will be implemented at no charge for existing CDK DMS customers.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e“With the CDK Dealership Xperience, we’re \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003eleveraging our depth of experience and unique ability to deliver solutions at scale\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e to ensure all Canadian dealers are equipped to handle the needs of the changing automotive retail landscape,” said MacDonald. “We believe in the value and impact dealers have on our industry every day, and we’re proud to continue investing in their success.”\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eFor\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e more information, please visit \u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/dealership-xperience-platform\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003ehttps://www.cdkglobal.com/dealership-xperience-platform\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eMedia Contact:\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cbr /\u003e\r\n\u003cspan\u003e\u003cspan\u003eLisa Finney\u003cbr /\u003e\r\n248-345-4842\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\r\n\u003ca href=\"mailto:Lisa.Finney@cdk.com\"\u003e\u003cspan\u003e\u003cspan\u003eLisa.Finney@cdk.com\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n","format":"basic_html","processed":"\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eWATERLOO, Ontario \u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e– \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eApril 30, 2024 \u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan\u003e\u003cspan\u003e– \u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e, the leading automotive retail software provider, today announced the Canada launch of the CDK Dealership Xperience, \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003ean open and integrated platform that transforms how dealers sell and service cars and operate their businesses simply in a modern and digital world. \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003eThe new platform provides a foundation of proven, built-in functionality that unifies workflows at the dealership into a single experience, resulting in increased employee proficiency and elevated consumer experiences. CDK Dealership Xperience was initially introduced in the United States in August 2023, and more than 700 CDK dealer partners have signed up for the new platform’s advanced solutions. \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e“Digital transformation has long been present in other industries – from financial services to health care to manufacturing. Each industry has examined the experiences of their end users, reviewed their own processes, and implemented the right technologies to better deliver what their customers need,” said Brian MacDonald, president and chief executive officer, CDK. “We’re excited to offer our Canadian automotive retailer partners a powerful solution that integrates workflows across all areas of the dealership, providing the opportunities to successfully adapt and thrive alongside rapidly changing consumer expectations while fundamentally changing and simplifying how their dealerships operate.”\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cp\u003e \u003c/p\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eThe Foundations Suite is at the heart of CDK Dealership Xperience platform, which \u003cspan\u003eextends the ability for Canadian dealers to operate their entire business on one platform while increasing control over the consumer’s retail journey digitally from start to finish. It includes:\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cul\u003e\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK’s industry leading DMS technology paired with highly sought features that modernize the front office with digital retail and desking that enhance the deal process for dealers and consumers.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003ePowerful accounting capabilities, digital document archiving, and AI-assisted business management to strengthen overall dealership operations.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eOnline service scheduling, digital service recommendations and faster, more accurate receiving with parts scanning to maximize efficiency in Fixed Operations.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eThe \u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/cdk-foundations-suite\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK Foundations Suite\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e \u003cspan\u003ealso seamlessly integrates with three new, additional advanced solution suites—the \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/cdk-modern-retail-suite\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK Modern Retail Suite\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e, the \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/cdk-fixed-operations-suite\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK Fixed Operations Suite\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e, \u003cspan\u003eand the \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/cdk-intelligence-suite\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK Intelligence Suite\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e—to expand dealers’ business potential while further accelerating performance.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cp\u003e \u003c/p\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eThe\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e CDK Dealership Xperience is available now throughout Canada for new and existing customers. The Foundations Suite will be implemented at no charge for existing CDK DMS customers.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e“With the CDK Dealership Xperience, we’re \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003eleveraging our depth of experience and unique ability to deliver solutions at scale\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e to ensure all Canadian dealers are equipped to handle the needs of the changing automotive retail landscape,” said MacDonald. “We believe in the value and impact dealers have on our industry every day, and we’re proud to continue investing in their success.”\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cp\u003e \u003c/p\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eFor\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e more information, please visit \u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/dealership-xperience-platform\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003ehttps://www.cdkglobal.com/dealership-xperience-platform\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eMedia Contact:\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cbr /\u003e\u003cspan\u003e\u003cspan\u003eLisa Finney\u003cbr /\u003e\n248-345-4842\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003ca href=\"mailto:Lisa.Finney@cdk.com\"\u003e\u003cspan\u003e\u003cspan\u003eLisa.Finney@cdk.com\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cp\u003e \u003c/p\u003e\n\n\u003cp\u003e \u003c/p\u003e\n\n\u003cp\u003e \u003c/p\u003e","summary":"Existing Canadian DMS customers granted new CDK Dealership Xperience Foundations Suite with free implementation upon renewal"},"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/node/news/52ab7a3f-7cfc-41f0-b6ae-9da8d85fa8fd?resourceVersion=id%3A7221"}},"node_type":{"type":"node_type--node_type","id":"951965dc-80d0-445c-bcf2-e7e84f591706","resourceIdObjMeta":{"drupal_internal__target_id":"news"}},"revision_uid":{"type":"user--user","id":"4893ee2f-b5c3-4ccb-aa63-53545c4d3d35","resourceIdObjMeta":{"drupal_internal__target_id":16}},"uid":{"type":"user--user","id":"4893ee2f-b5c3-4ccb-aa63-53545c4d3d35","resourceIdObjMeta":{"drupal_internal__target_id":16}},"relationshipNames":["node_type","revision_uid","uid"]},{"type":"node--news","id":"7ec9d152-ab95-4a7a-a69e-08eb74d77641","drupal_internal__nid":1436,"drupal_internal__vid":7176,"langcode":"en","revision_timestamp":"2024-04-25T15:21:19+00:00","revision_log":null,"status":true,"title":"CDK HOSTS 2ND ANNUAL CDK TRUCK CONNECT CONFERENCE ON MAY 7-9","created":"2024-04-25T15:12:49+00:00","changed":"2024-04-25T16:07:07+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"path":{"alias":"/media-center/cdk-hosts-2nd-annual-cdk-truck-connect-conference-may-7-9","pid":1276,"langcode":"en"},"body":{"value":"\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eAUSTIN, Texas\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e \u003c/strong\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e– \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eApril 23, 2024 \u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan\u003e\u003cspan\u003e– \u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobalheavytruck.com/\"\u003e\u003cspan\u003e\u003cspan\u003eCDK\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e, the leading truck and automotive retail software provider, will host its second annual heavy truck industry conference, \u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www2.cdkglobal.com/truckconnect24\"\u003e\u003cspan\u003e\u003cspan\u003eCDK TRUCK CONNECT\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e, at Renaissance Dallas Hotel on May 7-9. The event will bring the heavy truck industry together and showcase how CDK connects dealers, OEMs and integrated solution partners to help shape the industry’s future through innovative solutions. \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\r\n\u003cbr /\u003e\r\n\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eThe event will offer interactive learning sessions that include best practices and integrated solutions, as well as insightful market research findings and important discussions about present and future development roadmaps. Brian MacDonald, CDK president and chief executive officer and other CDK leaders will discuss heavy truck trends that are shaping the industry and recent dealer software innovations at CDK. Attendees will connect with solution experts and executive leadership during the event.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\r\n\u003cbr /\u003e\r\n\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e“CDK is committed to providing unified and seamless technology solutions for our heavy truck dealership partners, significantly increasing our investments in research and development to continue creating innovative tools for increased dealer efficiencies,” said MacDonald. “We’re excited to host CDK TRUCK CONNECT once again to showcase this ongoing investment by introducing new solutions for continued dealer business growth.”\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eSpecial guest Lt. Col. Robert “Waldo” Waldman will deliver the keynote address at CDK TRUCK CONNECT. Waldman, a National Speaker’s Association Speaker Hall of Fame inductee and author of the \u003cem\u003eNew York Times\u003c/em\u003e and the \u003cem\u003eWall Street Journal\u003c/em\u003e bestseller, \u003cem\u003eNever Fly Solo\u003c/em\u003e, will share his tactics in building trusting, revenue-producing relationships with employees, partners and customers and discuss his experiences gained as a decorated fighter pilot and sales expert.\u003cbr /\u003e\r\n\u003cbr /\u003e\r\nAttendees are invited to attend live general and breakout sessions hosted by CDK and industry experts on topics including:\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eState of the Heavy Truck Industry \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\r\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eAI-driven Reporting with CDK Intelligence Suite for Performance and Growth\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\r\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eLeveraging Cloud Technology to Unify Dealerships\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\r\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eDriving Productivity with Streamlined Accounting Workflows\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\r\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eKeeping Your Dealership and Your Customers Data Secure Amid Growing Cyber Concerns\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\r\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e7 Laws of Leadership to Strengthen Operations\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\r\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eDrive Dealership Productivity and Profitability with Truck Parts, Service and Finance Solutions\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\r\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eOEM sessions with Mack Volvo, Paccar and Navistar\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\r\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eFor additional information on CDK Heavy Truck, please visit \u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobalheavytruck.com/\"\u003e\u003cspan\u003e\u003cspan\u003ehttps://www.cdkglobalheavytruck.com\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e. \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eAbout\u003cspan\u003e\u003cspan\u003e CDK Global, LLC.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\r\n\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK Global is a leading provider of cloud-based software to dealerships and Original Equipment Manufacturers (“OEMs”) across automotive and related industries. The Company’s cloud-based, software as a service (“SaaS”) platform enables dealerships to manage their end-to-end business operations including the acquisition, sale, financing, insuring, repair, and maintenance of vehicles. By automating and streamlining critical workflows, the integrated platform of modern solutions enables dealers to sell and service more vehicles by creating simple and convenient experiences for customers and improves their financial and operational performance.\u003c/span\u003e\u003c/span\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eMedia Contacts:\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cbr /\u003e\r\n\u003cspan\u003e\u003cspan\u003eLisa Finney\u003cbr /\u003e\r\n248-345-4842\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\r\n\u003ca href=\"mailto:Lisa.Finney@cdk.com\"\u003e\u003cspan\u003e\u003cspan\u003eLisa.Finney@cdk.com\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\r\n\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cbr /\u003e\r\n\u0026nbsp;\u003c/p\u003e\r\n","format":"basic_html","processed":"\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eAUSTIN, Texas\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e \u003c/strong\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e– \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eApril 23, 2024 \u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan\u003e\u003cspan\u003e– \u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobalheavytruck.com/\"\u003e\u003cspan\u003e\u003cspan\u003eCDK\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e, the leading truck and automotive retail software provider, will host its second annual heavy truck industry conference, \u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www2.cdkglobal.com/truckconnect24\"\u003e\u003cspan\u003e\u003cspan\u003eCDK TRUCK CONNECT\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e, at Renaissance Dallas Hotel on May 7-9. The event will bring the heavy truck industry together and showcase how CDK connects dealers, OEMs and integrated solution partners to help shape the industry’s future through innovative solutions. \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eThe event will offer interactive learning sessions that include best practices and integrated solutions, as well as insightful market research findings and important discussions about present and future development roadmaps. Brian MacDonald, CDK president and chief executive officer and other CDK leaders will discuss heavy truck trends that are shaping the industry and recent dealer software innovations at CDK. Attendees will connect with solution experts and executive leadership during the event.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e“CDK is committed to providing unified and seamless technology solutions for our heavy truck dealership partners, significantly increasing our investments in research and development to continue creating innovative tools for increased dealer efficiencies,” said MacDonald. “We’re excited to host CDK TRUCK CONNECT once again to showcase this ongoing investment by introducing new solutions for continued dealer business growth.”\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eSpecial guest Lt. Col. Robert “Waldo” Waldman will deliver the keynote address at CDK TRUCK CONNECT. Waldman, a National Speaker’s Association Speaker Hall of Fame inductee and author of the \u003cem\u003eNew York Times\u003c/em\u003e and the \u003cem\u003eWall Street Journal\u003c/em\u003e bestseller, \u003cem\u003eNever Fly Solo\u003c/em\u003e, will share his tactics in building trusting, revenue-producing relationships with employees, partners and customers and discuss his experiences gained as a decorated fighter pilot and sales expert.\u003cbr /\u003e\u003cbr /\u003e\nAttendees are invited to attend live general and breakout sessions hosted by CDK and industry experts on topics including:\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cul\u003e\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eState of the Heavy Truck Industry \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eAI-driven Reporting with CDK Intelligence Suite for Performance and Growth\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eLeveraging Cloud Technology to Unify Dealerships\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eDriving Productivity with Streamlined Accounting Workflows\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eKeeping Your Dealership and Your Customers Data Secure Amid Growing Cyber Concerns\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e7 Laws of Leadership to Strengthen Operations\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eDrive Dealership Productivity and Profitability with Truck Parts, Service and Finance Solutions\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\n\t\u003cli\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eOEM sessions with Mack Volvo, Paccar and Navistar\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eFor additional information on CDK Heavy Truck, please visit \u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobalheavytruck.com/\"\u003e\u003cspan\u003e\u003cspan\u003ehttps://www.cdkglobalheavytruck.com\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e. \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eAbout\u003cspan\u003e\u003cspan\u003e CDK Global, LLC.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK Global is a leading provider of cloud-based software to dealerships and Original Equipment Manufacturers (“OEMs”) across automotive and related industries. The Company’s cloud-based, software as a service (“SaaS”) platform enables dealerships to manage their end-to-end business operations including the acquisition, sale, financing, insuring, repair, and maintenance of vehicles. By automating and streamlining critical workflows, the integrated platform of modern solutions enables dealers to sell and service more vehicles by creating simple and convenient experiences for customers and improves their financial and operational performance.\u003c/span\u003e\u003c/span\u003e \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eMedia Contacts:\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cbr /\u003e\u003cspan\u003e\u003cspan\u003eLisa Finney\u003cbr /\u003e\n248-345-4842\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003ca href=\"mailto:Lisa.Finney@cdk.com\"\u003e\u003cspan\u003e\u003cspan\u003eLisa.Finney@cdk.com\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\n \u003c/p\u003e\n\n\u003cp\u003e \u003c/p\u003e\n\n\u003cp\u003e \u003c/p\u003e\n\n\u003cp\u003e\u003cbr /\u003e\n \u003c/p\u003e","summary":"CDK Truck Connect event to feature State of the Heavy Truck Industry, new CDK product innovations \r\nand award-winning author as event keynote speaker.\r\n"},"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/node/news/7ec9d152-ab95-4a7a-a69e-08eb74d77641?resourceVersion=id%3A7176"}},"node_type":{"type":"node_type--node_type","id":"951965dc-80d0-445c-bcf2-e7e84f591706","resourceIdObjMeta":{"drupal_internal__target_id":"news"}},"revision_uid":{"type":"user--user","id":"4893ee2f-b5c3-4ccb-aa63-53545c4d3d35","resourceIdObjMeta":{"drupal_internal__target_id":16}},"uid":{"type":"user--user","id":"4893ee2f-b5c3-4ccb-aa63-53545c4d3d35","resourceIdObjMeta":{"drupal_internal__target_id":16}},"relationshipNames":["node_type","revision_uid","uid"]},{"type":"node--news","id":"ddfde47e-8d8f-496f-8376-d9101a121548","drupal_internal__nid":936,"drupal_internal__vid":6396,"langcode":"en","revision_timestamp":"2024-03-22T21:16:02+00:00","revision_log":"Needs to be published on 3/26/24 at 11:45am ET","status":true,"title":"CDK BRIDGES LONGSTANDING GAP BETWEEN OEM AND DEALER SHOPPING EXPERIENCES WITH AUTOMOTIVE COMMERCE COLLAB ","created":"2024-03-26T06:03:05+00:00","changed":"2024-03-26T15:43:59+00:00","promote":false,"sticky":false,"default_langcode":true,"revision_translation_affected":true,"path":{"alias":"/media-center/cdk-bridges-longstanding-gap-between-oem-and-dealer-shopping-experiences-automotive","pid":1216,"langcode":"en"},"body":{"value":"\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eAUSTIN, Texas \u003cspan\u003e– \u003c/span\u003eMarch 26, 2024 \u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan\u003e\u003cspan\u003e– Due to friction created between the various technologies used by original equipment manufacturers (OEMs) and franchise dealers, consumers have long experienced frustration when navigating their buying and servicing journeys from an OEM website to their local dealership.\u003cspan\u003e\u003cspan\u003e And while new entrants like Tesla and other technology companies have also sought avenues to simplify the process by selling directly to consumers, recent studies show that shoppers still desire guidance from dealership experts when making decisions on purchases or repairs.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u0026nbsp;\u003cbr /\u003e\r\n\u003cbr /\u003e\r\n\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eThanks to a new initiative from \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e, the industry’s leading retail software provider, a remedy for these pain points is now available. Introduced at the \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.autoforumny.com/website/19502/agenda-2024/\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eJ.D. Power Auto Forum\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e \u003cspan\u003e\u003cspan\u003e\u003cspan\u003eduring the 2024 New York International Auto Show, \u003cspan\u003ethe new \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www2.cdkglobal.com/commerce-collab\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eAutomotive Commerce Collab\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e \u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003efrom CDK uses open and universal technology and \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eapplication programming interfaces\u003cspan\u003e (APIs) to better connect OEM and dealer software. The initiative unifies and translates consumer information, payment calculations, \u003c/span\u003ereal-time \u003cspan\u003evehicle inventory status and sales documentation from an OEM website through to a dealership’s workflow—regardless of the software dealers use to operate their businesses. \u003c/span\u003eCreating a cohesive consumer journey remains top of mind for dealers, as 84% recognize the increased need to focus on the customer experience, according to a recent study by CDK.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\r\n\u003cbr /\u003e\r\n\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e“The journey from an OEM website to a dealer’s showroom has always been clunky—with competing systems creating\u003cspan\u003e duplicate records of a consumer that forced data reentry, confusion over vehicle inventory status, and mismatched payment calculations. This broken experience ultimately impacts the reputation of both OEMs and dealerships\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e, eroding trust and transparency\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e,” \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003esaid Brian MacDonald, president and chief executive officer, CDK. “\u003cspan\u003eUnlike new entrants to the industry who are still learning how to connect OEMs, dealers and consumers, CDK is well established \u003c/span\u003eat the heart of the automotive ecosystem\u003cspan\u003e and has decades of experience \u003c/span\u003ehelping all parties achieve higher levels of satisfaction through\u003cspan\u003e hundreds of thousands of integrations. We continue to focus on disrupting our industry from the inside by using our expertise and creating deeper integrations that create a less painful and more collaborative future. The Automotive Commerce Collab is a game changer for everyone.”\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\r\n\u003cbr /\u003e\r\n\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eA better retail experience also empowers OEMs to have more control of their brand as consumers move fluidly among the OEM website, dealer website and in-store experience, according to their individual journeys.\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e“As the world’s third largest automaker, Hyundai is relentlessly focused on building deeper connections and creating cohesive experiences with the people who buy and own our vehicles,” said Angela Zepeda, chief marketing officer, Hyundai Motor America. “Through our partnership with CDK and by leveraging their open and universal technology – as well as their deep knowledge of how dealers operate – we can provide Hyundai buyers and owners the experience they demand and deserve.”\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eAs an open and universal initiative, the Automotive Commerce Collab is compatible with any combination of OEM and dealer software platforms but delivers additional and deeper levels of \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u0026nbsp;\u003cspan\u003e\u003cspan\u003e\u003cspan\u003ebrand integration when paired at the dealer level with the \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/dealership-xperience-platform\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK Dealership Xperience.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eFor\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e more information on the Automotive Commerce Collab initiative, please visit \u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www2.cdkglobal.com/commerce-collab\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003ehttps://www2.cdkglobal.com/commerce-collab\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e.\u003c/span\u003e\u003c/span\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eCDK Media Contact:\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\r\n\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eLisa Finney\u003c/span\u003e\u003c/span\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\r\n\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e248-345-4842\u003c/span\u003e\u003c/span\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\r\n\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003ca href=\"mailto:Lisa.Finney@cdk.com\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eLisa.Finney@cdk.com\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n","format":"basic_html","processed":"\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eAUSTIN, Texas \u003cspan\u003e– \u003c/span\u003eMarch 26, 2024 \u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan\u003e\u003cspan\u003e– Due to friction created between the various technologies used by original equipment manufacturers (OEMs) and franchise dealers, consumers have long experienced frustration when navigating their buying and servicing journeys from an OEM website to their local dealership.\u003cspan\u003e\u003cspan\u003e And while new entrants like Tesla and other technology companies have also sought avenues to simplify the process by selling directly to consumers, recent studies show that shoppers still desire guidance from dealership experts when making decisions on purchases or repairs.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e \u003cbr /\u003e\u003cbr /\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eThanks to a new initiative from \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e, the industry’s leading retail software provider, a remedy for these pain points is now available. Introduced at the \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.autoforumny.com/website/19502/agenda-2024/\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eJ.D. Power Auto Forum\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e \u003cspan\u003e\u003cspan\u003e\u003cspan\u003eduring the 2024 New York International Auto Show, \u003cspan\u003ethe new \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www2.cdkglobal.com/commerce-collab\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eAutomotive Commerce Collab\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e \u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003efrom CDK uses open and universal technology and \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eapplication programming interfaces\u003cspan\u003e (APIs) to better connect OEM and dealer software. The initiative unifies and translates consumer information, payment calculations, \u003c/span\u003ereal-time \u003cspan\u003evehicle inventory status and sales documentation from an OEM website through to a dealership’s workflow—regardless of the software dealers use to operate their businesses. \u003c/span\u003eCreating a cohesive consumer journey remains top of mind for dealers, as 84% recognize the increased need to focus on the customer experience, according to a recent study by CDK.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e“The journey from an OEM website to a dealer’s showroom has always been clunky—with competing systems creating\u003cspan\u003e duplicate records of a consumer that forced data reentry, confusion over vehicle inventory status, and mismatched payment calculations. This broken experience ultimately impacts the reputation of both OEMs and dealerships\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e, eroding trust and transparency\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e,” \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003esaid Brian MacDonald, president and chief executive officer, CDK. “\u003cspan\u003eUnlike new entrants to the industry who are still learning how to connect OEMs, dealers and consumers, CDK is well established \u003c/span\u003eat the heart of the automotive ecosystem\u003cspan\u003e and has decades of experience \u003c/span\u003ehelping all parties achieve higher levels of satisfaction through\u003cspan\u003e hundreds of thousands of integrations. We continue to focus on disrupting our industry from the inside by using our expertise and creating deeper integrations that create a less painful and more collaborative future. The Automotive Commerce Collab is a game changer for everyone.”\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eA better retail experience also empowers OEMs to have more control of their brand as consumers move fluidly among the OEM website, dealer website and in-store experience, according to their individual journeys. \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e“As the world’s third largest automaker, Hyundai is relentlessly focused on building deeper connections and creating cohesive experiences with the people who buy and own our vehicles,” said Angela Zepeda, chief marketing officer, Hyundai Motor America. “Through our partnership with CDK and by leveraging their open and universal technology – as well as their deep knowledge of how dealers operate – we can provide Hyundai buyers and owners the experience they demand and deserve.”\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eAs an open and universal initiative, the Automotive Commerce Collab is compatible with any combination of OEM and dealer software platforms but delivers additional and deeper levels of \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e \u003cspan\u003e\u003cspan\u003e\u003cspan\u003ebrand integration when paired at the dealer level with the \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www.cdkglobal.com/dealership-xperience-platform\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eCDK Dealership Xperience.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eFor\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan\u003e\u003cspan\u003e more information on the Automotive Commerce Collab initiative, please visit \u003c/span\u003e\u003c/span\u003e\u003ca href=\"https://www2.cdkglobal.com/commerce-collab\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003ehttps://www2.cdkglobal.com/commerce-collab\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e\u003cspan\u003e.\u003c/span\u003e\u003c/span\u003e \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cp\u003e \u003c/p\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eCDK Media Contact:\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eLisa Finney\u003c/span\u003e\u003c/span\u003e \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e248-345-4842\u003c/span\u003e\u003c/span\u003e \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e\u003ca href=\"mailto:Lisa.Finney@cdk.com\"\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003eLisa.Finney@cdk.com\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\n\u003cp\u003e \u003c/p\u003e","summary":"Industry-leading technology provider launches initiative to disrupt automotive retail by creating seamless OEM-branded experiences through deeper software integrations with dealers"},"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/node/news/ddfde47e-8d8f-496f-8376-d9101a121548?resourceVersion=id%3A6396"}},"node_type":{"type":"node_type--node_type","id":"951965dc-80d0-445c-bcf2-e7e84f591706","resourceIdObjMeta":{"drupal_internal__target_id":"news"}},"revision_uid":{"type":"user--user","id":"4893ee2f-b5c3-4ccb-aa63-53545c4d3d35","resourceIdObjMeta":{"drupal_internal__target_id":16}},"uid":{"type":"user--user","id":"4893ee2f-b5c3-4ccb-aa63-53545c4d3d35","resourceIdObjMeta":{"drupal_internal__target_id":16}},"relationshipNames":["node_type","revision_uid","uid"]}],"meta":{"count":3},"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/views/news/news_component"}}},"links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/paragraph/view/cc1f218e-6066-44df-9645-04d9a618f608?resourceVersion=id%3A28881"}},"resourceIdObjMeta":{"target_revision_id":28881,"drupal_internal__target_id":31},"paragraph_type":{"type":"paragraphs_type--paragraphs_type","id":"9e08b7e6-4ff9-4802-affb-d1cc74b89dc7","resourceIdObjMeta":{"drupal_internal__target_id":"view"}},"relationshipNames":["paragraph_type"]},{"type":"paragraph--cta_banner","id":"ee643f26-f5ed-499e-89ac-1f6e157fe16a","drupal_internal__id":29,"drupal_internal__revision_id":28886,"langcode":"en","status":true,"created":"2023-01-31T20:57:32+00:00","parent_id":"150","parent_type":"node","parent_field_name":"field_sections","behavior_settings":[],"default_langcode":true,"revision_translation_affected":null,"field_background_color":"bg-white","field_description":{"value":"\u003cp\u003ePlease don't hesitate to contact us — we're always happy to hear from you.\u003c/p\u003e\r\n","format":"basic_html","processed":"\u003cp\u003ePlease don't hesitate to contact us — we're always happy to hear from you.\u003c/p\u003e"},"field_destination_url":{"uri":"internal:/contact-us","title":"Contact Us","options":[]},"field_heading":"Have Questions?","links":{"self":{"href":"https://cms.cdkglobal.com/jsonapi/paragraph/cta_banner/ee643f26-f5ed-499e-89ac-1f6e157fe16a?resourceVersion=id%3A28886"}},"resourceIdObjMeta":{"target_revision_id":28886,"drupal_internal__target_id":29},"paragraph_type":{"type":"paragraphs_type--paragraphs_type","id":"eb278fb4-48dd-4cac-b508-e3991fdf738b","resourceIdObjMeta":{"drupal_internal__target_id":"cta_banner"}},"relationshipNames":["paragraph_type"]}],"relationshipNames":["field_sections"]},"key":"2a949fdf-fe55-4617-ba97-2b9e02a9ed38","menus":{"main":[{"type":"menu_link_content--menu_link_content","id":"menu_link_content:9730a2ff-641d-4256-91a7-98749799eca3","description":null,"enabled":true,"expanded":true,"menu_name":"main","meta":{"entity_id":"6"},"options":[],"parent":"","provider":"menu_link_content","route":{"name":"\u003cnolink\u003e","parameters":[]},"title":"Who We 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