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1. <?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-3390965</id><updated>2024-03-13T13:06:05.020-04:00</updated><category term="Announcements"/><category term="Updates"/><category term="New features"/><category term="Tips"/><category term="Learning resources"/><category term="Mobile"/><category term="Optimization"/><category term="Google Shopping"/><category term="Reporting and Analytics"/><category term="Tools"/><category term="Webinars"/><category term="Best practices"/><category term="Display Network"/><category term="System updates"/><category term="Display Ads"/><category 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term="Change log"/><category term="Insights"/><category term="Invalid clicks"/><category term="Local Inventory Ads"/><category term="Social"/><category term="Step Inside Adwords"/><category term="Targeting"/><category term="ad rotation"/><category term="AdWords for video"/><category term="Automated Rules"/><category term="Dynamic search ads"/><category term="Micro-Moments"/><category term="Search Funnels"/><category term="Think Marketing"/><category term="Tracking"/><category term="flexible bidding strategies"/><category term="Ad Approvals"/><category term="AdWords Community"/><category term="AdWords myths"/><category term="Billing"/><category term="Creative Excellence"/><category term="Enhanced CPC"/><category term="Help Desk Hangouts"/><category term="Help Forum"/><category term="Impression Share"/><category term="New Ad Formats"/><category term="Product Ads"/><category term="Promoted Videos"/><category term="Quality Score"/><category term="RLSA"/><category term="ValueTrack"/><category term="doubleclick search"/><category term="googlenew"/><category term="local"/><category term="maps"/><category term="Ad Planner"/><category term="Ad Rank"/><category term="AdSense"/><category term="AdWords Examples"/><category term="Agency Blog"/><category term="Automotive"/><category term="Blog updates"/><category term="Creative Sandbox"/><category term="Destination URL"/><category term="GoMo"/><category term="Hotel Ads"/><category term="Remarketing Lists for Search Ads"/><category term="Search for Brands"/><category term="Security"/><category term="Top Contributors"/><category term="User Experience"/><category term="ad traffic quality"/><category term="google play"/><category term="mobile sites"/><category term="omni-channel retailers"/><category term="pages for businesses"/><category term="programmatic remarketing"/><category term="Account Security"/><category term="Ads Preferences Manager"/><category term="Advertising Week"/><category term="Browsers"/><category term="Budgets"/><category term="Channel Intelligence"/><category term="Chris Brogan"/><category term="Contest"/><category term="Display Converts"/><category term="Display URL"/><category term="Enabling better decisions"/><category term="Geo-targeting"/><category term="Google"/><category term="Google AdWords Certification Program"/><category term="Google Maps"/><category term="Google My Business"/><category term="Google Trends"/><category term="Interest Category Targeting"/><category term="Landing Page Quality"/><category term="My Business Story"/><category term="Opportunities tab"/><category term="Paused Ads"/><category term="Promoted Places"/><category term="SMX East"/><category term="Search Engine Strategies conference"/><category term="Smart Phones"/><category term="Tablet"/><category term="Viewability"/><category term="Website Optimizer"/><category term="account management"/><category term="ads showcase"/><category term="adwords experts"/><category term="adwords support"/><category term="android"/><category term="automated bidding"/><category term="bid manager"/><category term="business insights"/><category term="customer match"/><category term="dynamic ads"/><category term="dynamic remarketing"/><category term="floodlight"/><category term="holiday shopping"/><category term="html5"/><category term="location"/><category term="measuremore"/><category term="offer extensions"/><category term="offline results"/><category term="placement exclusion lists"/><category term="shared library"/><category term="top of page bid estimates"/><title type='text'>Inside AdWords</title><subtitle type='html'>Google&#39;s official blog for news, tips and information on AdWords</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://adwords.googleblog.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default?alt=atom&amp;redirect=false'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default?alt=atom&amp;start-index=26&amp;max-results=25&amp;redirect=false'/><author><name>Anonymous</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/blank.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>1792</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3390965.post-8702655946206010877</id><published>2018-07-11T12:00:00.000-04:00</published><updated>2018-07-11T12:00:09.680-04:00</updated><title type='text'>Google Hotel Ads joins Google Ads</title><content type='html'>In 2010, we started showing hotel information in a more useful way with &lt;a href=&quot;https://maps.googleblog.com/2010/03/experiment-to-show-hotel-prices-on.html&quot; target=&quot;_blank&quot;&gt;sponsored hotel prices in Google Maps&lt;/a&gt;. Since then, we’ve expanded Google Hotel ads to more than 150 countries on Google.com and Google Maps, helping travelers &lt;a href=&quot;https://www.blog.google/products/flights-hotels/planning-travel-go-just-got-easier/&quot; target=&quot;_blank&quot;&gt;browse hotels on mobile devices&lt;/a&gt; and spot &lt;a href=&quot;https://www.blog.google/products/flights-hotels/simpler-summer-vacation-planning-starts-today/&quot; target=&quot;_blank&quot;&gt;hotel deals&lt;/a&gt;. Our Hotel ad partners are happy with the volume of leads and bookings - in the first six months of 2018, the number of leads to partners grew 65 percent year over year. As Hotel ads has grown, we’ve heard feedback that some partners have a hard time managing their Hotel ads in a separate platform from their other Google Ads, like their search and display campaigns.&lt;br /&gt;
2. <br />
3. To help partners efficiently scale, Hotel ads will become a part of the Google Ads platform with a new campaign type. Hotel campaigns in Google Ads will launch later this year, enabling you to manage your Hotel campaigns alongside your other campaigns in a single platform. We’re also launching a new Hotel Center to simplify the management of your hotel price feeds.<br />
4. <br />
5. <br />
6. <h3>
7. Google Hotel Ads join Google Ads</h3>
8. Yesterday at <a href="https://www.youtube.com/watch?v=MmfaZV96x7A" target="_blank">Google Marketing Live</a>, we introduced a new campaign type in Google Ads called Hotel campaigns. This campaign type will simplify campaign management and optimization. Specifically, the benefits include:<br />
9. <br />
10. <ul>
11. <li>Hotel groups to organize hotels by important attributes like brand and class</li>
12. <li>Robust bidding controls that allow marketers to optimize for bidding dimensions unique to hotels like a traveler’s length of stay or check-in day and audience bidding</li>
13. <li>Smart bidding powered by machine learning to maximize bookings at your ROI goal</li>
14. <li>Rich reporting and familiar responsive interface available with the newly redesigned Google Ads </li>
15. </ul>
16. <div class="separator" style="clear: both; text-align: center;">
17. </div>
18. <div class="separator" style="clear: both; text-align: center;">
19. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIy5cx8IirtToTA2gkQkN95XsVYYAsv7bs7XhRYM6mL4HAlqmE9l8CJZFYD21BMtQPC1K6ty5Ft__68p5IZx6kxGewe4aTFKPkIJ4NqPmHRUQcS_szoV9mOI8JRq93jUtpmFwj/s1600/GML+2018+Hotel+Ads+blog+post+image+v2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1074" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIy5cx8IirtToTA2gkQkN95XsVYYAsv7bs7XhRYM6mL4HAlqmE9l8CJZFYD21BMtQPC1K6ty5Ft__68p5IZx6kxGewe4aTFKPkIJ4NqPmHRUQcS_szoV9mOI8JRq93jUtpmFwj/s1600/GML+2018+Hotel+Ads+blog+post+image+v2.png" /></a></div>
20. <div class="separator" style="clear: both; text-align: center;">
21. <br /></div>
22. We’re testing this new Hotel campaign type with a few initial partners, and they are excited by the results.<br />
23. <br />
24. <div class="separator" style="clear: both; text-align: center;">
25. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfrIOB3ZLfRb1EEqC0_UkL9j8Q5Vr6NmZdb_xullGQ9JXO_X6j1rriEUu6Sc8sPiXlegipYPsi_e3AQWqGUr5k50w3lI61olah0dpZu7MRRsef3kH1FJ6HWu_ETupPqmNmy6gJ/s1600/Despegar.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="542" data-original-width="1600" height="66" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfrIOB3ZLfRb1EEqC0_UkL9j8Q5Vr6NmZdb_xullGQ9JXO_X6j1rriEUu6Sc8sPiXlegipYPsi_e3AQWqGUr5k50w3lI61olah0dpZu7MRRsef3kH1FJ6HWu_ETupPqmNmy6gJ/s200/Despegar.jpg" width="200" /></a></div>
26. <i>"As the largest travel agent in Latin America we're focused on getting interested online leads to our site and Google Hotel ads have been a great channel for us thus far. As an alpha tester, we're excited by the promise of Hotel ads in Google Ads. We think it'll help us save time, scale our efforts and started to move more of our hotel inventory to the new Hotel campaign type."</i><br />
27. - Andrés Patetta, Chief Marketing Officer, Despegar.com<br />
28. <br />
29. <div class="separator" style="clear: both; text-align: center;">
30. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZi4_KyqbRTKmd7ZzdVLlcv27-eBBWnVNzEOkZeyFlPqQvTrVrZwTt9qghRS8u-X9rR6P5YefwT5SshUYL71URfT5oh17wqO9XQTzy5pnPHvKgFvlU_fohcG_4ERuS8MPZ5rNu/s1600/Koddi.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1024" data-original-width="1024" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZi4_KyqbRTKmd7ZzdVLlcv27-eBBWnVNzEOkZeyFlPqQvTrVrZwTt9qghRS8u-X9rR6P5YefwT5SshUYL71URfT5oh17wqO9XQTzy5pnPHvKgFvlU_fohcG_4ERuS8MPZ5rNu/s200/Koddi.png" width="200" /></a></div>
31. <i>"At Koddi, we have over 400,000 hotels in our global portfolio including large global advertisers. We're always looking for ways to drive more bookings, and Google Hotel ads are a central part of many of our partner's distribution strategy. We've seen Google Hotel ads traffic steadily grow, with our partners experiencing an average 31% increase every year. The upcoming Ads integration will uncover new insights that will allow us to scale our clients' reach and bookings further."</i><br />
32. - Deep Kohli, Senior Director of Client Services, Koddi.<br />
33. <br />
34. <br />
35. <h3>
36. New Hotel Center for hotel price feed management</h3>
37. Hotel price feed management can be complex and time-consuming. With Hotel campaign management moving into Google Ads, we’re also redesigning how partners optimize and manage their hotel price feeds in a new Hotel Center. This Hotel Center will:<br />
38. <br />
39. <ul>
40. <li>Simplify feed troubleshooting with faster and more intuitive in-product guidance</li>
41. <li>Quickly optimize your feed’s health with actionable opportunities and one-click fixes</li>
42. <li>Use a central hub to power other price feed-based hotel features in the future, like dynamic remarketing creatives.</li>
43. </ul>
44. <br />
45. The existing Hotel Ads Center will be replaced with the new Hotel Center in phases. We’re starting with the basics first, focusing on a better way to submit your hotel inventory and describe your hotel properties.<br />
46. <br />
47. <br />
48. <h3>
49. Learn more</h3>
50. Hotel Ads will launch as an open beta available to advertisers later this year. If you’d like to stay up to date on the Google Ads integration and Hotel Center launch, beta test Hotel ads in Google Ads or learn more about Hotel ads in general, please fill out this <a href="https://goo.gl/forms/VyUYA2HGiJruJzSx2" target="_blank">interest form</a>.<br />
51. <br />
52. Whether you’re a hotel owner trying to fill your rooms or an online travel agent wanting to drive more leads, we hope Hotel ads in Google Ads and the new Hotel Center will make it easier than ever to connect with travelers at scale.<br />
53. <span class="byline-author"><i><br /></i></span>
54. &lt;span class=&quot;byline-author&quot;&gt;&lt;i&gt;Posted by Michael Trauttmansdorff, Senior Product Manager, Hotels&lt;/i&gt;&lt;/span&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/8702655946206010877'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/8702655946206010877'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/07/hotel-campaigns.html' title='Google Hotel Ads joins Google Ads'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIy5cx8IirtToTA2gkQkN95XsVYYAsv7bs7XhRYM6mL4HAlqmE9l8CJZFYD21BMtQPC1K6ty5Ft__68p5IZx6kxGewe4aTFKPkIJ4NqPmHRUQcS_szoV9mOI8JRq93jUtpmFwj/s72-c/GML+2018+Hotel+Ads+blog+post+image+v2.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-9206770861987721644</id><published>2018-07-11T11:00:00.000-04:00</published><updated>2018-07-11T11:00:25.536-04:00</updated><title type='text'>Speed matters when providing assistive experiences</title><content type='html'>Getting better results from your online ads today requires more than just the right keywords or the right bids. You need to deliver the helpful and frictionless experiences consumers expect from brands. Yesterday at &lt;a href=&quot;https://www.youtube.com/watch?v=MmfaZV96x7A&quot; target=&quot;_blank&quot;&gt;Google Marketing Live&lt;/a&gt;, we shared &lt;a href=&quot;https://blog.google/technology/ads/machine-learning-hands-advertisers&quot; target=&quot;_blank&quot;&gt;ad innovations&lt;/a&gt; powered by Google’s machine learning that help you do just that.&lt;br /&gt;
55. <br />
56. However, even the best ads struggle to deliver results if they’re sending people to slow landing pages, especially on mobile. In retail, we see that for every one second delay in page load time, conversions can fall by up to 20 percent.¹ That’s why we’re making it easier to diagnose and improve your mobile site speed.<br />
57. <br />
58. <h3>
59. See if your mobile pages are slowing you down</h3>
60. Consider this: more than half of all web traffic now happens on mobile. Yet the average mobile webpage takes 15 seconds to load.² And for many brands this equates to missed opportunity, especially when more than half of visits are abandoned if a mobile page takes more than three seconds to load.<sup>3</sup> So where does your business land in all of this?<br />
61. <br />
62. To help you understand how landing page speed affects your ad performance, we introduced the new <b>mobile speed score</b>. Evaluated on a 10-point scale, 1 being very slow and 10 being extremely fast, the <a href="https://support.google.com/adwords/answer/7543502" target="_blank">mobile speed score</a> lets you quickly see which pages are providing a fast mobile experience and which ones may require your attention.<br />
63. <br />
64. <div style="text-align: center;">
65. <div class="separator" style="clear: both; text-align: center;">
66. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMk7t35Wjl5uMBrD7F86v_OaE2UDlG31PXn8KcgpffE5gGEkQ-EIC-2tiIqm-Ow9FIE_xcLJdDPQ2-AUFCXgMtbrG5Yt3IgYQyFEDIvivNpuwKwMSxnboPKaaf8hExI_9xJ1wm/s1600/mobile+speed+score.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="446" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMk7t35Wjl5uMBrD7F86v_OaE2UDlG31PXn8KcgpffE5gGEkQ-EIC-2tiIqm-Ow9FIE_xcLJdDPQ2-AUFCXgMtbrG5Yt3IgYQyFEDIvivNpuwKwMSxnboPKaaf8hExI_9xJ1wm/s1600/mobile+speed+score.png" /></a></div>
67. <div style="margin-top: -40px;">
68. <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i>See your mobile speed score on the <a href="https://support.google.com/adwords/answer/7543502" target="_blank">Landing Pages page</a> in Google Ads</i></span></div>
69. </div>
70. Mobile speed scores are based on a number of factors, including the relationship between page speed and potential conversion rate. It starts rolling out to advertisers globally today.<br />
71. <br />
72. <h3>
73. Improve your mobile experience with AMP</h3>
74. Now that you know what’s slowing you down, how do you speed up? <a href="https://www.ampproject.org/" target="_blank">Accelerated Mobile Pages (AMP)</a> provide a faster, smoother, and more engaging mobile experience. In fact, AMP pages typically load 85 percent faster than standard mobile pages.⁴ They’re so fast, they appear to load instantly.<br />
75. <br />
76. Once you’ve sped up your site, you can <a href="https://support.google.com/adwords/answer/7495018" target="_blank">direct your search ad clicks to those AMP pages</a> and create the super-fast and delightful mobile experiences people expect. Brands like <a href="https://www.ampproject.org/static/img/case-studies/greenweez.pdf" target="_blank">Greenweez</a>, a leading French organic retailer, are using AMP to improve mobile site landing page speed and performance. Greenweez was able to increase its mobile page speed by 5X, resulting in an 80 percent increase in mobile conversions!<br />
77. <br />
78. <h3>
79. Build your case for a faster mobile site</h3>
80. When someone has a negative experience on mobile, they’re much less likely to purchase from you in the future. So if you want to stay ahead of the curve, you need to prioritize speed within your organization. To help you do that, we’ve built two free tools: the <a href="https://www.thinkwithgoogle.com/feature/mobile/" target="_blank">Speed Scorecard</a>, which lets you see how your mobile site speed stacks up against your peers, and the <a href="https://www.thinkwithgoogle.com/feature/mobile/" target="_blank">Impact Calculator</a>, which lets you estimate the revenue you’re potentially leaving on the table by having a slow mobile site.<br />
81. <br />
82. You can learn more about these tools and best practices for speeding up your mobile site on <a href="https://www.thinkwithgoogle.com/marketing-resources/experience-design/mobile-speed-scorecard-impact-calculator/" target="_blank">Think with Google</a>.<br />
83. <br />
84. <span class="byline-author"><i>Posted by Jon Diorio, Group Product Manager, Google Ads</i></span>
85. <br />
86. <hr />
87. <span style="font-size: small;">1. Google/SOASTA, “The State of Online Retail Performance,” April 2017<br />
88. 2. Google Research, Webpagetest.org, sampled 11M global mWeb domains loaded using a globally representative 4G connection, Jan. 2018.<br />
89. 3. Google Data, Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, n=3.7K, Global, March 2016<br />
90. 4. Google Data, Global, April 2017&lt;/span&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/9206770861987721644'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/9206770861987721644'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/07/mobile-landing-page-speed-score.html' title='Speed matters when providing assistive experiences'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMk7t35Wjl5uMBrD7F86v_OaE2UDlG31PXn8KcgpffE5gGEkQ-EIC-2tiIqm-Ow9FIE_xcLJdDPQ2-AUFCXgMtbrG5Yt3IgYQyFEDIvivNpuwKwMSxnboPKaaf8hExI_9xJ1wm/s72-c/mobile+speed+score.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-7302059388619442047</id><published>2018-07-11T09:00:00.000-04:00</published><updated>2018-07-11T09:00:10.447-04:00</updated><title type='text'>Driving results with video at every stage of the customer journey</title><content type='html'>People increasingly visit YouTube to learn new things, in addition to entertaining themselves and connecting with others. In many ways, YouTube has become as much an information destination as an entertainment hub. And that quest for information certainly extends to brands, products and services. So what does that mean for marketers?&lt;br /&gt;
91. <br />
92. It means video has a role to play in every stage of your consumer’s journey. And in order for you to be effective during each and every interaction, you need options.<br />
93. <br />
94. This week at <a href="https://marketinglive.withgoogle.com/" target="_blank">Google Marketing Live</a>, we shared the work we’re doing on new ad formats and bidding strategies for YouTube that are designed to align to your campaign objectives—whether you want to build awareness for your brand, shift perceptions or drive a specific action.<br />
95. <br />
96. For brands with awareness or reach goals, we built <a href="https://adwords.googleblog.com/2018/04/sight-sound-and-scale-introducing.html" target="_blank">TrueView for reach</a>. It brings our primary in-stream format together with the simplicity of CPM buying. In an initial TrueView for reach test, used car retailer DriveTime drove 2,400 dealership visits at a CPM 40 percent below what they were paying for local TV, enabling them to reach 66 percent more people at the same budget.<br />
97. <br />
98. Beyond reach, many brands rely on YouTube’s attentive audience to shift perception—be it consideration or purchase intent. To help you accomplish and measure this, we’re launching Maximize lift. This new bidding strategy uses <a href="https://blog.google/technology/ads/machine-learning-hands-advertisers" target="_blank">Google’s machine learning</a> and continuous brand lift measurement to help you efficiently reach people who are more likely to consider your brand after exposure to an ad. COVERGIRL recently used Maximize lift bidding with TrueView in-stream ads to influence consideration for a new mascara and drove an estimated 2x return on ad spend.<br />
99. <br />
100. Increasingly, video is also leading people to take action. In fact, globally, conversions generated by YouTube ads are up 150 percent year over year. Using <a href="https://support.google.com/adwords/answer/7671017" target="_blank">TrueView for action</a>, you can drive any action on your website that’s important to your business, like booking a trip, scheduling a test drive or requesting more information.<br />
101. <br />
102. Later this year, we'll introduce a new flavor of TrueView for action designed to help you generate high quality leads directly from your video ads. This new form feature enables people to submit their email address or phone number directly from your video ad, making it even easier for them to sign up for your service or learn more about your business. Additionally, you’ll soon be able to choose between <a href="https://support.google.com/adwords/answer/6268632" target="_blank">Target CPA bidding</a> and <a href="https://support.google.com/adwords/answer/7381968" target="_blank">Maximize conversions bidding</a> for TrueView for action campaigns, giving you more ways to drive even better results.<br />
103. <br />
104. While effective on their own, these new ad options for YouTube truly shine when used in concert. That’s what DICK’S Sporting Goods did during last year’s holiday season.<br />
105. <br />
106. <div class="separator" style="clear: both; text-align: center;">
107. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoBHn7UsE8UcMHjgnvUWcACC0ODXWWt_ymSdITotMS5zTfQzFiE_g5a5WwX2jX2Q70VdxwZeo5OtiAB0quz3-iefqddIs81vP-UY7MEFFhyQCUtX0GqPxxJmjCoV8MYFqBvit_/s1600/dicks-sporting.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="786" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoBHn7UsE8UcMHjgnvUWcACC0ODXWWt_ymSdITotMS5zTfQzFiE_g5a5WwX2jX2Q70VdxwZeo5OtiAB0quz3-iefqddIs81vP-UY7MEFFhyQCUtX0GqPxxJmjCoV8MYFqBvit_/s640/dicks-sporting.png" width="313" /></a></div>
108. <br />
109. To build awareness and reach a broad audience with an <a href="https://www.youtube.com/watch?v=0dTRPBhFULc" target="_blank">inspirational message</a> showing the brand’s commitment to youth sports, the retailer used TrueView for reach. They built on this momentum with standard in-stream, TrueView in-stream and six-second bumper ads to deliver promotional messaging to in-market audiences. Then, they followed up with TrueView for action ads to drive people to their website to buy.<br />
110. <br />
111. This strategy moved their customers seamlessly through the full purchase journey, achieving a return on ad spend of 10 to 1.<br />
112. <br />
113. DICK’S Sporting Goods demonstrated one approach to a full-funnel YouTube strategy, but the possibilities are vast.<br />
114. <br />
115. We’re excited to see how you use YouTube to deliver results at every stage of your customer’s journey and we'll continue to build solutions that help you do so.<br />
116. <span class="byline-author"><i><br /></i></span>
117. <span class="byline-author"><i>Posted by Vishal Sharma, Vice President, Product Management, YouTube Ads</i></span>
118.  
119. <br />
120. <hr />
121. &lt;span style=&quot;font-size: small;&quot;&gt;1. Google Internal Data, Global, 6/1/16 - 5/1/17 vs. 6/1/17 - 5/1/18&lt;/span&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/7302059388619442047'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/7302059388619442047'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/07/results-on-youtube.html' title='Driving results with video at every stage of the customer journey'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoBHn7UsE8UcMHjgnvUWcACC0ODXWWt_ymSdITotMS5zTfQzFiE_g5a5WwX2jX2Q70VdxwZeo5OtiAB0quz3-iefqddIs81vP-UY7MEFFhyQCUtX0GqPxxJmjCoV8MYFqBvit_/s72-c/dicks-sporting.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-2664889533867378673</id><published>2018-07-10T11:00:00.000-04:00</published><updated>2018-07-10T11:00:14.706-04:00</updated><title type='text'>Putting machine learning into the hands of every advertiser</title><content type='html'>The ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. &lt;a href=&quot;https://www.blog.google/technology/developers/all-io18-announcements/&quot; target=&quot;_blank&quot;&gt;Earlier this year&lt;/a&gt;, we explored how machine learning is being used to improve our consumer products and help people get stuff done.&lt;br /&gt;
122. <br />
123. In just one hour, we’ll share how we're helping marketers unlock even more opportunities for their businesses with our largest deployment of machine learning in ads. We’ll explore how this technology works in our products and <a href="https://adwords.googleblog.com/2018/01/adwords-machine-learning-part-1.html" target="_blank">why it’s key</a> to delivering the helpful and frictionless experiences consumers expect from brands.<br />
124. <br />
125. <a href="https://www.youtube.com/watch?v=MmfaZV96x7A" target="_blank">Join us live</a> today at 9am PT (12pm ET).<br />
126. <br />
127. <h3>
128. Deliver more relevance with responsive search ads</h3>
129. Consumers today are more curious, more demanding, and they expect to get things done faster because of mobile. As a result, they expect your ads to be helpful and personalized. Doing this isn’t easy, especially at scale. That’s why we’re introducing <b>responsive search ads</b>. <a href="https://support.google.com/adwords/answer/7684791" target="_blank">Responsive search ads</a> combine your creativity with the power of Google’s machine learning to help you deliver relevant, valuable ads.<br />
130. <br />
131. Simply provide up to 15 headlines and 4 description lines, and Google will do the rest. By testing different combinations, Google learns which ad creative performs best for any search query. So people searching for the same thing might see different ads based on context.<br />
132. <br />
133. We know this kind of optimization works: on average, advertisers who use Google’s machine learning to test multiple creative see up to 15 percent more clicks.<sup>1</sup><br />
134. <br />
135. Responsive search ads will start rolling out to advertisers over the next several months.<br />
136. <br />
137. <h3>
138. Maximize relevance and performance on YouTube</h3>
139. <br />
140. People watch over 1 billion hours of video on YouTube every day. And increasingly, they’re tuning in for inspiration and information on purchases large and small. For example, nearly 1 in 2 car buyers say they turn to YouTube for information before their purchase.<sup>2</sup> And nearly 1 in 2 millennials go there for food preparation tips before deciding what ingredients to buy.<sup>3</sup> That means it’s critical your video ads show at the right moment to the right audience.<br />
141. <br />
142. Machine learning helps us turn that attention into results on YouTube. In the past, we’ve helped you optimize campaigns for views and impressions. Later this year, we’re rolling out <b>Maximize lift</b> to help you reach people who are most likely to consider your brand after seeing a video ad. This new <a href="https://support.google.com/adwords/answer/7065882" target="_blank">Smart Bidding</a> strategy is also powered by machine learning. It automatically adjusts bids at auction time to maximize the impact your video ads have on brand perception throughout the consumer journey.<br />
143. <br />
144. Maximize lift is available now as a beta and will roll out to advertisers globally later this year.<br />
145. <br />
146. <h3>
147. Drive more foot traffic with Local campaigns</h3>
148. Whether they start their research on YouTube or Google, people still make the majority of their purchases in physical stores. In fact, mobile searches for “near me” have grown over 3X in the past two years,<sup>4</sup> and almost 80 percent of shoppers will go in store when there’s an item they want immediately.<sup>5</sup> For many of you, that means driving foot traffic to your brick-and-mortar locations is critical—especially during key moments in the year, like in-store events or promotions.<br />
149. <br />
150. Today we’re introducing <b>Local campaigns</b>: a new campaign type designed to drive <a href="https://support.google.com/adwords/answer/6100636" target="_blank">store visits</a> exclusively. Provide a few simple things—like your business locations and ad creative—and Google automatically optimizes your ads across properties to bring more customers into your store.<br />
151. <br />
152. <div style="text-align: center;">
153. <div class="separator" style="clear: both; text-align: center;">
154. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAnBbGlised2poc6I4FPWoXGWAIWzfuv9_oj39qPjzZNvxt7Q3SdHBdj7gEmF-BMPRnZ_HLlZyZ-6F6BvSsO9TmzEu4dImH8ljZ1mHnKPqBTUk33OGfa8xXH-QGz-FEP98qswM/s1600/5+Ads+Mocks_mod.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1183" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAnBbGlised2poc6I4FPWoXGWAIWzfuv9_oj39qPjzZNvxt7Q3SdHBdj7gEmF-BMPRnZ_HLlZyZ-6F6BvSsO9TmzEu4dImH8ljZ1mHnKPqBTUk33OGfa8xXH-QGz-FEP98qswM/s1600/5+Ads+Mocks_mod.jpg" /></a></div>
155. <div class="separator" style="clear: both; text-align: center;">
156. <br /></div>
157. <div style="margin-top: -40px;">
158. <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i>Show your business locations across Google properties and networks</i></span></div>
159. </div>
160. <br />
161. Local campaigns will roll out to advertisers globally over the coming months.<br />
162. <br />
163. <h3>
164. Get the most from your Shopping campaigns</h3>
165. Earlier this year, we rolled out a <a href="https://support.google.com/adwords/answer/7674739" target="_blank">new Shopping campaign type</a> that optimizes performance based on your goals. These <b>Smart Shopping campaigns</b> help you hit your revenue goals without the need to manually manage and bid to individual products. In the coming months, we’re improving them to <b>optimize across multiple business goals</b>.<br />
166. <br />
167. Beyond <b>maximize conversion value</b>, you’ll also be able to select <b>store visits</b> or <b>new customers</b> as goals. Machine learning factors in the likelihood that a click will result in any of these outcomes and helps adjust bids accordingly.<br />
168. <br />
169. Machine learning is also used to optimize where your Shopping ads show—on Google.com, Image Search, YouTube and millions of sites and apps across the web—and which products are featured. It takes into account a wide range of signals, like seasonal demand and pricing. Brands like <a href="http://services.google.com/fh/files/misc/case_study_gittigidiyor_smart_shopping_campaigns.pdf" target="_blank">GittiGidiyor</a>, an eBay company, are using Smart Shopping campaigns to simplify how they manage their ads and deliver better results. GittiGidiyor was able to increase return on ad spend by 28 percent and drive 4 percent more sales, while saving time managing campaigns.<br />
170. <br />
171. We’re also adding support for leading e-commerce platforms to help simplify campaign management. In the coming weeks, you’ll be able to set up and manage Smart Shopping campaigns right from Shopify, in addition to Google Ads.<br />
172. <br />
173. <h3>
174. Tune in to see more!</h3>
175. <br />
176. This is an important moment for marketers and we’re excited to be on this journey with you. <a href="https://www.youtube.com/watch?v=MmfaZV96x7A" target="_blank">Tune in</a> at 9am PT (12pm ET) today to see it all unfold at Google Marketing Live.<br />
177. <br />
178. For the latest news, follow the new <a href="https://blog.google/products/ads/" target="_blank">Google Ads blog</a>. And check out <a href="http://g.co/adsannouncements">g.co/adsannouncements</a> for more information about product updates and announcements.
179.  
180. <br />
181. <br />
182. <span class="byline-author"><i>Posted by Jerry Dischler, Vice President of Product Management</i></span>
183. <br />
184. <hr />
185. <span style="font-size: small;">1. Internal Google data<br />
186. 2. Google / Kantar TNS, Auto CB Gearshift Study, US, 2017. n=312 new car buyers who watched online video<br />
187. 3. Google / Ipsos, US, November 2017<br />
188. 4. Internal Google data, U.S., July–Dec. 2015 vs. July–Dec. 2017<br />
189. 5. Google/Ipsos, U.S., “Shopping Tracker,” Online survey, n=3,613 online Americans 13+ who shopped in the past two days, Oct.–Dec. 2017&lt;/span&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/2664889533867378673'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/2664889533867378673'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/07/machine-learning-hands-advertisers.html' title='Putting machine learning into the hands of every advertiser'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAnBbGlised2poc6I4FPWoXGWAIWzfuv9_oj39qPjzZNvxt7Q3SdHBdj7gEmF-BMPRnZ_HLlZyZ-6F6BvSsO9TmzEu4dImH8ljZ1mHnKPqBTUk33OGfa8xXH-QGz-FEP98qswM/s72-c/5+Ads+Mocks_mod.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-8579039426059502582</id><published>2018-07-10T09:00:00.000-04:00</published><updated>2018-07-10T09:00:09.004-04:00</updated><title type='text'>Watch the Google Marketing Live keynote </title><content type='html'>Get ready for the ads, analytics, and platforms innovations live stream. Watch today at 9:00 a.m. PT / 12:00 p.m. ET to learn more about Google’s latest announcements.&lt;br /&gt;
190. <br />
191.  
192.  
193. <iframe allow="autoplay; encrypted-media" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/MmfaZV96x7A?rel=0" width="560"></iframe><br />
194. <br />
195. Join the conversation at #GoogleMarketingLive.</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/8579039426059502582'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/8579039426059502582'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/07/live-stream-2018.html' title='Watch the Google Marketing Live keynote '/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/MmfaZV96x7A/default.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-5603311218185624544</id><published>2018-06-27T00:00:00.000-04:00</published><updated>2018-06-27T16:16:12.031-04:00</updated><title type='text'>Introducing simpler brands and solutions for advertisers and publishers</title><content type='html'>We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for &lt;a href=&quot;https://www.google.com/retail/success-stories/#?modal_active=ss-yt-s0qTI41cZJQ&quot;&gt;eco-friendly stationery&lt;/a&gt;, &lt;a href=&quot;https://www.youtube.com/watch?v=QWnOF68HNMk&amp;amp;list=PLA7tOCrVkffs0USfu-T0eLFgfrdwKtjWr&quot;&gt;quilting supplies&lt;/a&gt;, or for a service like a &lt;a href=&quot;https://www.youtube.com/watch?v=LDKYXDZdFU4&amp;amp;t=1s&quot;&gt;treehouse builder&lt;/a&gt; gave us an opportunity to deliver valuable ads that were useful and relevant in the moment. That idea was the start of our first advertising product, and led to the ads business we have today.
196. <br />
197. <br />
198. A lot has changed since then. Mobile is now a huge part of our everyday lives. People quickly switch from searching for products, to watching videos, browsing content, playing games and more. As a result, marketers have more opportunities to reach consumers across channels, screens and formats. The opportunity has never been more exciting, but it’s also never been more complex. Over the years, Google ads have evolved from helping marketers connect with people on Google Search, to helping them connect at every step of the consumer journey through text, video, display and more.  
199. <br><br>
201.  
202.  
203. That’s why today we are introducing simpler brands and solutions for our advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses, making it even easier for them to deliver valuable, trustworthy ads and the right experiences for consumers across devices and channels. As part of this change, we are releasing new solutions that help advertisers get started with Google Ads and drive greater collaboration across teams.  
204.  
205. <br />
206. <br />
207. <h3>
208. Google AdWords is becoming Google Ads</h3>
209. <br />
210. The new Google Ads brand represents the full range of advertising capabilities we offer today—on Google.com and across our other properties, partner sites and apps—to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.  
211.  
212. <br />
213.  
214. <center><img border="0" src="https://3.bp.blogspot.com/--jQwpNW00L0/WzMQFghA7LI/AAAAAAAALvY/UVqpIbvQtxQdt3i_ljbwc2mAc7s0e4E7ACLcBGAs/s400/GAds-Logo-Animation_wTitles.gif" width="400" height="292" data-original-width="1600" data-original-height="1167" /></center>
215.  
216. For small businesses specifically, we’re introducing a new campaign type in Google Ads that makes it easier than ever to get started with online advertising. It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting—so they can stay focused on running their businesses. To learn more, visit <a href="https://blog.google/outreach-initiatives/small-business/google-ads-helping-businesses?utm_medium=inside-adwords&utm_source=et&utm_campaign=new-advertising-brands">this post</a>.
217. <br />
218. <br />
219. We'll introduce more new campaign types at Google Marketing Live. <a href="https://services.google.com/fb/forms/gml2018-livestream/?utm_medium=inside-adwords&utm_source=et&utm_campaign=new-advertising-brands">Sign up</a> to watch the livestream on July 10th.
220. <br />
221. <br />
222. <h3>
223. Stronger collaboration with Google Marketing Platform</h3>
224. <br />
225. We’re enabling stronger collaboration for enterprise marketing teams by unifying our DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: <a href="https://marketingplatform.google.com/about?utm_medium=inside-adwords&utm_source=et&utm_campaign=new-advertising-brands">Google Marketing Platform</a>.
226.  
227. <br />
228. <center>
229. <img border="0" data-original-height="686" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT4odQv15k0yPoJmwd2rsQoVUdoUIK6WIQ75-Za5GuNnAXNGsoHC_D0TnXLe3ukiZ6qXATkBmoXRSXNi7CBUNwoTLTHO9PsC8mPI11_B63U8n_FK1QOYvIuaC65vceaBPsoNkr/s1600/GMP_Logo_Animation_Loop.gif" /></center>
230. <a href="https://marketingplatform.google.com/about/resources/bain-report-how-top-brands-grow-with-timely-customer-connections?utm_medium=inside-adwords&utm_source=et&utm_campaign=new-advertising-brands">We’ve heard from marketers</a> that there are real benefits to using ads and analytics technology together, including a better understanding of customers and better business results. Google Marketing Platform helps marketers achieve their goals by building on existing integrations between the Google Analytics 360 Suite and DoubleClick Digital Marketing. The platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place. To learn more, visit the <a href="https://www.blog.google/products/marketingplatform/360/introducing-google-marketing-platform?utm_medium=inside-adwords&utm_source=et&utm_campaign=new-advertising-brands">Google Marketing Platform blog</a>.
231. <br />
232. <br />
233. As part of Google Marketing Platform, we’re announcing Display & Video 360. Display & Video 360 brings together features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center to allow creative, agency, and media teams to collaborate and execute ad campaigns end-to-end in a single place. We’ll share more details about Display & Video 360 in the coming weeks, including a demo during the keynote at Google Marketing Live.
234. <br />
235. <br />
236. <h3>
237. Google Ad Manager: A unified platform</h3>
238. <br />
239. We recognize that the way publishers monetize their content has changed. With people accessing content on multiple screens, and with advertisers’ growing demand for programmatic access, publishers need to be able to manage their businesses more simply and efficiently. That’s why for the last three years, we’ve been working to bring together DoubleClick for Publishers and DoubleClick Ad Exchange in a complete and unified programmatic platform under a new name–<a href="https://admanager.google.com/home?utm_medium=inside-adwords&utm_source=et&utm_campaign=new-advertising-brands">Google Ad Manager</a>.
240.  
241. <br />
242. <center>
243. <img border="0" data-original-height="220" data-original-width="512" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA0VMcNsSbmUF-i3BKwoS79dkzAtaRjp-itYbA8eH9iEfy-0tnkU6byjgDHAjWrlqnLJKTH-veYaTHxXMSXmrBZjoslhrNh845bd5gjwH7MdVTzhfyf0OUURkRvJQKWrpAE2JY/s1600/_DFP%252BAdX%253DAdMan-2e.gif" /></center>
244. With this evolution, we’re excited to do even more for our partners—earning them more money, more efficiently, wherever people are watching videos, playing games or engaging with content, and however advertisers are looking to work with them. To learn more, visit the <a href="https://www.blog.google/products/admanager/introducing-google-ad-manager?utm_medium=inside-adwords&utm_source=et&utm_campaign=new-advertising-brands">Google Ad Manager blog</a>.
245. <br />
246. <br />
247. <h3>
248. Transparency and controls people can trust</h3>
249. <br />
250. We know that the media and technology advertisers and publishers choose to use impacts the relationships they have with their customers. As always, our commitment is to ensure that all of our products and platforms set the industry’s highest standard in giving people transparency and choice in the ads they see. For example, we recently <a href="https://www.blog.google/topics/ads/greater-transparency-and-control-over-your-google-ad-experience">announced new Ads Settings and expanded Why this ad?</a> across all of our services, and almost all websites and apps that partner with us to show ads.
251. <br />
252. <br />
253. You'll start to see the new Google Ads, Google Marketing Platform and Google Ad Manager brands over the next month.
254. <br />
255. <br />
256. We’ll be sharing more about these changes—and many other new Ads, Analytics and Platforms solutions designed to help you grow your business—at Google Marketing Live. <a href="https://services.google.com/fb/forms/gml2018-livestream/?utm_medium=inside-adwords&utm_source=et&utm_campaign=new-advertising-brands">Register now</a> to watch live on July 10, 9:00 a.m. PT / 12:00 p.m. ET.
257.  
258. <br />
259. &lt;span class=&quot;byline-author&quot;&gt;&lt;i&gt;Posted by Sridhar Ramaswamy, Senior Vice President, Ads &amp;amp; Commerce&lt;/i&gt;&lt;/span&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/5603311218185624544'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/5603311218185624544'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/06/new-brands-and-solutions.html' title='Introducing simpler brands and solutions for advertisers and publishers'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://3.bp.blogspot.com/--jQwpNW00L0/WzMQFghA7LI/AAAAAAAALvY/UVqpIbvQtxQdt3i_ljbwc2mAc7s0e4E7ACLcBGAs/s72-c/GAds-Logo-Animation_wTitles.gif" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-5284004951646499079</id><published>2018-06-20T07:00:00.000-04:00</published><updated>2018-06-20T07:00:08.592-04:00</updated><title type='text'>New tools for creative storytelling on YouTube</title><content type='html'>Every year at the Cannes Lions festival, the world gathers to celebrate creativity in marketing, design, tech and entertainment. The festival is a great source of inspiration, with thought-provoking programming that awakens the creative senses of people and brands alike.&lt;br /&gt;
260. <br />
261. YouTube’s creative canvas represents an exciting opportunity for brands and agencies to reimagine their approach to video. To help, we’re creating a new set of tools.<br />
262. <br />
263. Today, we’re introducing YouTube’s creative suite, a collection of resources to help you tell great stories on YouTube, test creative variations and measure creative impact. <a href="https://www.marketingdive.com/news/kelloggs-went-from-zero-to-60-on-digital-thanks-to-2-campaigns/522817/" target="_blank">Kellogg’s</a> is already tapping into tools like YouTube Director Mix to harness the power of personalization, while <a href="https://www.thinkwithgoogle.com/advertising-channels/video/online-digital-video-strategy/" target="_blank">20th Century Fox</a> is pairing experimentation with Video Ad Sequencing to give viewers story-driven introductions to new films.<br />
264. <br />
265. Let’s meet the suite.<br />
266. <div>
267. <br />
268. <br />
269. <b>Video Experiments</b><br />
270. <br />
271. Testing video creative can be expensive, time-consuming and not always indicative of real-world performance. That’s why we’re launching Video experiments, a head-to-head testing tool in AdWords that works with brand lift measurement and allows you to measure the impact of creative on key metrics like awareness, consideration, purchase intent and more. Cleanly segmented experiments run on YouTube at no extra cost beyond media investment and deliver results in as few as three days. Video experiments, launching in beta later this month, convert non-working media spend typically used for focus groups in simulated ad environments into working media spend in real ad environments. On YouTube, people only watch what they want, making it an ideal testing ground for actionable results you can trust. <br />
272. <br />
273. <br />
274. <b>Video Creative Analytics</b><br />
275. <br />
276. Generating reports on creative performance can be a repetitive and manual process for AdWords users, so we’re launching new features to make the process of uncovering quantitative creative insights easier. Our initial launch brings audience segmentation to retention reports so you can better understand how your creative captures the attention of different groups. Later this year, we’ll introduce the ability to annotate key moments within your video ― like logos or product shots ― and show you what percent of your audience saw these key moments. In doing so, you can keep track of how different creative elements influence campaign performance and use that to develop ideas for your next creative brief or video experiment.<br />
277. <br />
278. <b><br />Director Mix and Video Ad Sequencing</b><br />
279. <br />
280. Telling relevant stories that command attention is challenging, especially at scale. That’s why we’re committed to building tools that enable great storytelling on YouTube. YouTube Director Mix, currently in alpha, lets you create many versions of a base video and set elements to be swappable ― customizing text, image, sound and video elements to assemble the right video for the right audience and context. Video Ad Sequencing, also in alpha, lets you tell your brand story over a series of ads set in a specific order, or showcase your product message across multiple pieces of content. By showing your story in sequence, you have the potential to drive deeper engagement, awareness or consideration. <br />
281. <br />
282. <br />
283. We’re excited to see how you use these new tools.  <br />
284. <div>
285. <br />
286. <br />
287. <span class="byline-author"><i>Posted by Ali Miller, Group Product Manager, Video Ads</i></span></div>
288. </div>
289. </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/5284004951646499079'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/5284004951646499079'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/06/youtube-creative-suite.html' title='New tools for creative storytelling on YouTube'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-1918593021006754754</id><published>2018-06-12T12:02:00.000-04:00</published><updated>2018-06-12T12:02:14.412-04:00</updated><title type='text'>New innovations remove friction from discovering products in store and online</title><content type='html'>Driven by rapid changes in technology and mobile, consumer expectations continue to rise at an unrelenting pace. There are brand new ways for people to find and engage with businesses, and it’s becoming critical for marketers to remove friction at every step of the consumer journey. This morning at &lt;a href=&quot;https://marketinglandevents.com/smx/advanced/&quot; target=&quot;_blank&quot;&gt;Search Marketing Expo Advanced&lt;/a&gt;, we made three announcements for marketers and retailers including:&lt;br /&gt;
290. <br />
291. <b>1. New innovations to highlight your physical locations</b><br />
292. <b><br /></b>
293. Almost 80% of shoppers will <a href="https://www.thinkwithgoogle.com/marketing-resources/omnichannel/meeting-shoppers-needs/" target="_blank">go in store</a> when they have an item they want immediately.<sup>1</sup> To help capture this demand, <b>we’re expanding <a href="https://support.google.com/adwords/answer/7178291" target="_blank">affiliate location extensions</a> to video campaigns on YouTube</b> – on top of Search and Display campaigns. This helps brand manufacturers drive and <a href="https://support.google.com/adwords/answer/6100636" target="_blank">measure</a> foot traffic to nearby retail stores and auto dealers that sell their products. We’ve seen that adding affiliate location extensions to TrueView in-stream and bumper ads can increase clickthrough rate by over 15%.<sup>2</sup><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVgcdOCHWnHDdNBuOqgxAJ3N22xqc1zboV2ctqbsPz0_V8uURI0AA3-5WWRVg2KjwHm3ixSQz7fxHnuZxTkGqFiWNK1dn9YS8L6o9UPnXVRa3g-yBLuzEd7TdxEiwz7b6ON-G8/s1600/2018-06-11.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1581" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVgcdOCHWnHDdNBuOqgxAJ3N22xqc1zboV2ctqbsPz0_V8uURI0AA3-5WWRVg2KjwHm3ixSQz7fxHnuZxTkGqFiWNK1dn9YS8L6o9UPnXVRa3g-yBLuzEd7TdxEiwz7b6ON-G8/s1600/2018-06-11.jpg" /></a><br />
294. <br />
295. New<b> local catalog ads </b>on Display will also roll out to all advertisers by the end of the month to help shoppers discover what you sell, then visit your store. One-third of shoppers say finding inspiration is something they enjoy most about shopping.<sup>3</sup>  This interactive experience highlights a hero image and your inventory in an easy-to-scroll, mobile layout that helps shoppers explore your products. It also features in-store availability and detailed pricing information. This new format can complement your traditional print campaigns – including catalogs, flyers, and circulars – with the added audience and measurement benefits of digital ads.<br />
296. <br />
297. <div class="separator" style="clear: both; text-align: center;">
298. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYSUDi7ddg9pONFcfNu0tn5UyFwLU-ZQTlJOahAv5uryvZxMMB3j57YQog8X4J0-5JSeKm11EVAWbIr3_ZmNEYzKJn6KgdERQyGtDdfPLBRIiiWWonR226BHOxaz-KBxJ8tt6V/s1600/HighQual-Google-Ad-Format-Boulanger-Gif-Jun18_v01b4.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1400" data-original-width="710" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYSUDi7ddg9pONFcfNu0tn5UyFwLU-ZQTlJOahAv5uryvZxMMB3j57YQog8X4J0-5JSeKm11EVAWbIr3_ZmNEYzKJn6KgdERQyGtDdfPLBRIiiWWonR226BHOxaz-KBxJ8tt6V/s640/HighQual-Google-Ad-Format-Boulanger-Gif-Jun18_v01b4.gif" width="324" /></a></div>
299. <br />
300. <div style="text-align: center;">
301. </div>
302. <br />
303. <i>Boulanger is one of the largest electronics and appliances retailers in France. The retail brand had a special promotional event for Spring 2018, so it turned to local catalog ads to boost its sales. Boulanger showcased a cheerful lifestyle image, a message welcoming the season and products carefully curated for local in-store promotion. With help from both click-based and impression-based <a href="https://support.google.com/adwords/answer/7539213" target="_blank"><b>store visits</b></a>* (launched in March), the campaign drove over 20K visits to its stores, delivering a return of 42 times its investment on ad spend.</i><br />
304. <div>
305. <span style="font-size: xx-small;">*<a href="https://support.google.com/adwords/answer/6100636?hl=en&co=ADWORDS.IsAWNCustomer%3Dfalse" target="_blank">Store visits</a> are estimates based on aggregated, anonymized data from a sample set of users who have turned on <a href="https://support.google.com/accounts/answer/3118687" target="_blank">Location History</a>.</span><br />
306. <br />
307. Onboarding to both local catalog ads and <a href="https://support.google.com/merchants/answer/3057972?hl=en" target="_blank">local inventory ads</a> is now much easier for retailers of all sizes with the <a href="https://support.google.com/merchants/answer/7676578" target="_blank"><b>new local feed partnership program</b></a>. The new program allows point-of-sale or inventory data providers, like <a href="https://cayan.com/" target="_blank">Cayan</a>, <a href="https://www.pointy.com/" target="_blank">Pointy</a>, <a href="https://chaordic.com.br/" target="_blank">Linx</a> and <a href="https://www.yreceipts.com/" target="_blank">yReceipts</a>, to provide sales and inventory data to Google on behalf of merchants, so they don’t have to create their own local product feeds. As an additional benefit, retailers can showcase their local inventory for free on the “See What’s In Store” feature on the search knowledge panel.<br />
308. <div style="text-align: center;">
309. </div>
310. <div class="separator" style="clear: both; text-align: center;">
311. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhASvlqHd0TTn_M91-qBJ8IpD8TBz7QEtgcN4nAx4kgKUc84F92Da1JMS0yiGCiOU5sZ1AXKq8xroC5ZHQuIH3s48RSk3x0jy93DRAYmbZn50bQ_VG9c6HIlTyIyIis8KG8DgQy/s1600/E02293519-AdWords-Device-Image-Assets-_-Slides-Oct17_v01_1.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="455" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhASvlqHd0TTn_M91-qBJ8IpD8TBz7QEtgcN4nAx4kgKUc84F92Da1JMS0yiGCiOU5sZ1AXKq8xroC5ZHQuIH3s48RSk3x0jy93DRAYmbZn50bQ_VG9c6HIlTyIyIis8KG8DgQy/s640/E02293519-AdWords-Device-Image-Assets-_-Slides-Oct17_v01_1.gif" width="404" /></a></div>
312. <br />
313. <b>2. Competitive pricing insights to help deliver better sales results</b><br />
314. <b><br /></b>
315. Beyond availability of products in store, we know that price is also a top consideration for consumers. New <b>price benchmarks </b>in AdWords reporting will be available soon to show Shopping advertisers how other retailers are pricing the same products. You can use these pricing insights to inform your bidding strategy when you have price-competitive products to promote, to influence pricing strategy with your merchandising teams, or to troubleshoot performance drops due to competitors’ pricing. <br />
316. <br />
317. For example, let’s say you find that you’re selling a sweater for $40 while most retailers are selling the same sweater for $60. You may choose to bid up on this sweater because your product is more price-competitive in the current market and will appeal to more potential customers.<br />
318. <br />
319. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKP00w-8ztVXTushrlDM-rYsS65Gj5fqRe8I32XK8KmsBN0NMrmVT-jXGBg-XMbuIUdmp-SMO3s5_wnjsmK01rfu9d4-JsDZm9syR5wkovr4jPp2CMlcPBxin3O6Ii4Lb-OWEC/s1600/Price+Benchmarks+%25281%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="516" data-original-width="950" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKP00w-8ztVXTushrlDM-rYsS65Gj5fqRe8I32XK8KmsBN0NMrmVT-jXGBg-XMbuIUdmp-SMO3s5_wnjsmK01rfu9d4-JsDZm9syR5wkovr4jPp2CMlcPBxin3O6Ii4Lb-OWEC/s1600/Price+Benchmarks+%25281%2529.jpg" /></a><br />
320. <b><br /></b>
321. <b>3. Updates for our Shopping Actions program </b><br />
322. <br />
323. Consumers continue to be open to <a href="https://www.thinkwithgoogle.com/consumer-insights/voice-assistive-speaker-technology/" target="_blank">new ways</a> of discovering and buying products. Today at SMX Advanced, we shared an update on Shopping Actions, the <a href="https://adwords.googleblog.com/2018/03/shopping-actions.html" target="_blank">program we launched</a> in March to give consumers an easy way to complete the purchase from retailers, while on Google platforms like Search, the Assistant or by voice.<br />
324. <br />
325. Since its launch, thousands of retailers have requested to join through our <a href="https://www.google.com/retail/shoppingactions/" target="_blank">interest form</a>, and more than <b>70 retailers are live </b>on the program today. Early testing indicates that participating retailers on average see an increase in total clicks and conversions at a lower overall cost per click and conversion, compared to running Shopping ads alone.<sup>4</sup><br />
326. <br />
327. <div class="separator" style="clear: both; text-align: center;">
328. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEionUNKp0z8qBaYrGVwMLNbC0YNv0NwUtjo1fL1c4jgdtwsVGNp7JBs-9GcD4CmqbpB2aAZVTWzH27XSbLpFjLK4BHoGyx7aam0aASPO5WwHAshWqvf7H-qGoRdmpvCgHBo8fjY/s1600/Untitled+design+%25282%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEionUNKp0z8qBaYrGVwMLNbC0YNv0NwUtjo1fL1c4jgdtwsVGNp7JBs-9GcD4CmqbpB2aAZVTWzH27XSbLpFjLK4BHoGyx7aam0aASPO5WwHAshWqvf7H-qGoRdmpvCgHBo8fjY/s1600/Untitled+design+%25282%2529.png" /></a></div>
329. <br />
330. As always, SMX Advanced is an exciting event that brings leading marketers together. We hope you'll join us in our Learn with Google Classroom to connect and hear more about how these new products can help you grow your business.<br />
331. <br />
332. <br /></div>
333. <span class="byline-author"><i>Posted by Surojit Chatterjee, Director of Product Management</i></span>
334.  
335.  
336. <br />
337. <span class="byline-author"><i><br /></i></span>
338. <br />
339. <hr />
340. <span style="font-size: small;"><br /></span>
341. <span style="font-size: small;"><i>1. Google/Ipsos, U.S., “Shopping Tracker,” Online survey, n=3,613 online Americans 13+ who shopped in the past two days, Oct.–Dec. 2017<br />2. YouTube Internal Data, US, CA, UK, DE, AU, November 2017
342. <br />3. Google/Ipsos, “Shopping Tracker”, October-December 2017, Online survey, US, n=3,613 online Americans 13+ who shopped in the past two days
343. <br />4. Google internal data, Feb - June 2018
344. </i></span>
345.  
346. </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/1918593021006754754'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/1918593021006754754'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/06/new-innovations-remove-friction-from.html' title='New innovations remove friction from discovering products in store and online'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVgcdOCHWnHDdNBuOqgxAJ3N22xqc1zboV2ctqbsPz0_V8uURI0AA3-5WWRVg2KjwHm3ixSQz7fxHnuZxTkGqFiWNK1dn9YS8L6o9UPnXVRa3g-yBLuzEd7TdxEiwz7b6ON-G8/s72-c/2018-06-11.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-3044714923660778957</id><published>2018-05-30T11:15:00.000-04:00</published><updated>2018-05-31T16:48:27.266-04:00</updated><title type='text'>Deliver more relevant experiences with Optimize and AdWords</title><content type='html'>Consumers search for and research products in more ways than ever before across devices, on websites, and product review blogs. It’s essential to consider the entire customer journey and keep people engaged once they reach your business. That’s why we &lt;a href=&quot;https://analytics.googleblog.com/2017/10/google-optimize-now-offers-more-precision-and-control-for-marketers-pmm.html&quot; target=&quot;_blank&quot;&gt;introduced an integration&lt;/a&gt; between Optimize and AdWords to make it easy for marketers to test and create personalized landing pages.&lt;br /&gt;
347. <br />
348. Suppose you want to improve your chocolate shop's sales for the keyword “chocolate gifts.” You might use the Optimize visual editor to create two different options for the hero spot on your landing page: a photo of an assorted chocolate gift box versus a banner reading "Save 20% on gifts." And then you can use Optimize to target your experiment to only show to users who visit your site after searching for “chocolate gifts.”<br />
349. <br />
350. <br />
351. <b>How Spotify boosted conversions with Optimize and AdWords</b><br />
352. <br />
353. <div class="separator" style="clear: both; text-align: center;">
354. </div>
355. <div class="separator" style="clear: both; text-align: center;">
356. <a href="" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="356" data-original-width="1181" height="96" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikTcOZ6KWEJh6-Tf19agHQPDN3yHplkGWJNln5wGKc1Lp9vYYuriCq9EXLYoQNs9IWiT7EAoYClHUZoS8IZNbiK29WVHbe4Qx79ML1GXF4fi_TJMa8NCQvSdzIE7EPUnDVLJeW/s320/Spotify_Logo_RGB_Green.jpg" width="320" /></a></div>
357. Spotify, one of the world’s leading audio streaming services, is just one example of a company that has successfully used the Optimize and AdWords integration to drive more conversions from their search campaigns. Spotify discovered that the most streamed content in Germany was actually audiobooks, not music. So they wanted to show German users that they have a wide selection of audiobooks, and also that the experience of listening to them is even better with a premium subscription. <br />
358. <br />
359. Using the AdWords integration with Optimize 360 (the enterprise version of Optimize), Spotify ran an experiment that focused on users in Germany who had searched for “audiobooks” on Google and clicked through on their search ad. Half of these users were shown a custom landing page dedicated to audiobooks, while the other half were shown the standard page. The custom landing page increased Spotify’s premium subscriptions by 24%. <br />
360. <br />
361. ”Before, it was a fairly slow process to get all these tests done. Now, with Optimize 360, we can have 20 or more tests running at the same time. It’s important that we test a lot, so it doesn’t matter if we fail as long as we keep on testing,” said Joost de Schepper, Spotify’s Head of Conversion Optimization. Watch Spotify’s video case study to learn more.<br />
362. <div class="separator" style="clear: both; text-align: center;">
363. <iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/_dGBMiTs4Ic/0.jpg" frameborder="0" height="315" src="https://www.youtube.com/embed/_dGBMiTs4Ic?feature=player_embedded" width="550"></iframe></div>
364. <br />
365. <br />
366. <b>Driving your own results </b><br />
367. <br />
368. Today, we’re announcing three new updates to make it easier for all marketers to realize the benefits that Spotify saw from easily testing and creating more relevant landing pages: <br />
369. <br />
370. <blockquote>
371. 1. Connect Optimize with the new AdWords experience<br />
372. <br />
373. You can connect Optimize to AdWords in just a few steps. <a href="https://support.google.com/optimize/answer/7441215?hl=en" target="_blank">Follow these instructions</a> to get started.<br />
374. <br />
375. Not using the new AdWords experience yet? <a href="https://adwords.google.com/navi/start?flowid=awni&host=awn" target="_blank">Make the switch</a> to gain access to more actionable insights and faster access to new features.<br />
376. <br />
377. 2. Link multiple AdWords accounts at once<br />
378. <br />
379. For advertisers that have many AdWords accounts under a manager account, individually linking each of those sub-accounts to Optimize can be time consuming.<br />
380. <br />
381. Now, you can link your manager account directly to Optimize. This will pull in all your AdWords accounts at once, allowing you to immediately connect data from separate campaigns, ad groups, and more. To get started, <a href="https://adwords.google.com/navi/start?flowid=awni&host=awn" target="_blank">switch to the new AdWords experience</a>, and then you’ll see an option to link your manager account in your Linked accounts, <a href="https://support.google.com/optimize/answer/7441215?hl=en&ref_topic=7310368" target="_blank">learn more</a>.<br />
382. <br />
383. 3. Gain more flexibility with your keywords<br />
384. <br />
385. You can now run a single experiment for multiple keywords, even if they’re across different campaigns and ad groups. For example, test the same landing page for users that search for “chocolate chip cookies” in your “desserts” ad group and for users that search for “iced coffee” in your “beverages” ad group.</blockquote>
386. <br />
387. With the Optimize and AdWords integration, driving results through A/B testing is fast and simple. <a href="https://optimize.google.com/?utm_source=aw-blog&utm_medium=blog&utm_campaign=2018-q2-gbl-all-optimize&utm_content=deliver-more-relevant-experiences-with-optimize-and-adwords" target="_blank">Sign-up for an Optimize account</a> at no charge and get started today.<br />
388. <br />
389. Happy Optimizing!<br />
390. <br />
391. <span class="byline-author"><i>Posted by Rotimi Iziduh, Product Manager, Google Optimize</i></span>
392. <br />
393. <br />
394. <br />
395. <br />
396. <br />
397. <br />
398. &lt;br /&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/3044714923660778957'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/3044714923660778957'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/05/deliver-relevant-experiences-Optimize-AdWords.html' title='Deliver more relevant experiences with Optimize and AdWords'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikTcOZ6KWEJh6-Tf19agHQPDN3yHplkGWJNln5wGKc1Lp9vYYuriCq9EXLYoQNs9IWiT7EAoYClHUZoS8IZNbiK29WVHbe4Qx79ML1GXF4fi_TJMa8NCQvSdzIE7EPUnDVLJeW/s72-c/Spotify_Logo_RGB_Green.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-8080054754312109910</id><published>2018-05-17T12:00:00.000-04:00</published><updated>2018-05-17T12:01:32.919-04:00</updated><title type='text'>Faster, safer and better ad experiences for consumers</title><content type='html'>Consumers have high expectations for faster, safer and better digital experiences. This means it&#39;s more important than ever for brands to deliver on these expectations.&lt;br /&gt;
399. <br />
400. At Google, we're building new innovations to help AdWords advertisers design the best web experiences for your customers.<br />
401. <br />
402. <br />
403. <b>Speed: Improvements to click measurement</b><br />
404. Speed matters. In fact, a one-second delay in mobile page load can decrease conversions up to 20%.<sup>1</sup> That’s why we announced support for <a href="https://adwords.googleblog.com/2017/05/bringing-speed-of-amp-to-search-display.html" target="_blank">Accelerated Mobile Pages (AMP) as landing pages in AdWords</a> and developed new tools like the <a href="https://www.thinkwithgoogle.com/feature/mobile/" target="_blank">Mobile Speed Scorecard and the Impact Calculator.</a> With just a few inputs, this tool estimates the revenue impact that can result from improving the speed of your mobile website. <br />
405. <br />
406. Another way we’re improving mobile site speed is parallel tracking (<a href="https://adwords.googleblog.com/2017/10/get-visitors-to-your-landing-page.html?utm_medium=aw-blog-fur&utm_campaign=en_US" target="_blank">blog</a> | <a href="https://support.google.com/adwords/answer/7544674" target="_blank">help center</a>) -- which was introduced earlier this year for advertisers using <a href="https://support.google.com/adwords/answer/6076199" target="_blank">click measurement</a> systems. How does this improve speed? After an ad click, web browsers will process click measurement requests in the background, helping people reach your site up to several seconds faster.<sup>2</sup> This creates better user experiences, leading to more conversions and less budget spent on bounced clicks. <br />
407. <div class="separator" style="clear: both; text-align: center;">
408. <img border="0" data-original-height="282" data-original-width="446" height="404" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ07teWHY3FfFR2rjZkeY44RF5vaCKSByM5ErW_UeQ1E_DqB7sDsPyImj2Hls-3Tyao_y0xte9xggN6L1T1GGjVEdeC1R7aF0OvfefWqwNAXZl5R_1mNxbfdweAPfaE1YoEzQ0/s640/AdWords-Parallel-Tracking+%25281%2529.gif" width="640" /></div>
409. <br />
410. <b>Starting October 30, 2018, parallel tracking will be required for all AdWords accounts.</b> To get a jump start, you can now opt in your Search Network and Shopping campaigns.  And even if you don't intend to turn it on today, you should start talking with your click measurement providers to ensure that they are ready for this change.  Doing so, ensures there’s no disruption to your click measurement system.<br />
411. <br />
412. If you've confirmed that your click measurement system is already compatible, you can opt in from your account-level "Settings" page in the "Tracking" section. <a href="https://support.google.com/adwords/answer/7650215?utm_medium=aw-blog-fur&utm_campaign=en_US" target="_blank">Learn more</a><b style="font-weight: normal;"><br /></b>
413. <br />
414. <b><br /></b>
415. <b><br /></b>
416. <b>Security: Focus on HTTPS</b><br />
417. You want your customers to have a safe and secure experience, every time they engage with your  website. But too many brands still use unencrypted HTTP to send users to their landing pages. That's why Google <a href="https://security.googleblog.com/2018/02/a-secure-web-is-here-to-stay.html" target="_blank">strongly advocates</a> that sites adopt <a href="https://en.wikipedia.org/wiki/HTTPS" target="_blank">HTTPS encryption</a>, the industry standard for ensuring the security and integrity of data traveling between the browser and the website. <br />
418. <br />
419. Over the last year, Chrome has <a href="https://blog.chromium.org/2017/04/next-steps-toward-more-connection.html" target="_blank">marked</a> an increasingly large set of HTTP pages as "not secure." Beginning in July 2018 with the release of Chrome 68, Chrome will <a href="https://security.googleblog.com/2018/02/a-secure-web-is-here-to-stay.html" target="_blank">mark all HTTP pages as “not secure.”</a><br />
420. <div style="text-align: center;">
421. <img border="0" data-original-height="692" data-original-width="1126" height="212" src="https://4.bp.blogspot.com/-nXs_cNivwtM/WvxcMvTiFII/AAAAAAAACRw/RVs3wKcCP0EC_aepbjZOV8zNHBVf7MtjwCLcBGAs/s400/Chrome_Not_Secure_Summary.jpg" width="400" />
422. </div>
423. <div style="text-align: center;">
424. <br /></div>
425. <div style="text-align: left;">
426. To make sure your users continue to have the best possible <a href="https://support.google.com/adwords/answer/2404197" target="_blank">landing page experience</a>, we've taken a few extra steps:</div>
427. <ul>
428. <li style="text-align: left;">Enabled HTTP Search ad clicks to <a href="https://support.google.com/adwords/answer/9020468#auto_forward" target="_blank">automatically be redirected</a> to HTTPS when we know that your site prefers HTTPS, which we will begin rolling out the week of June 11.</li>
429. <li style="text-align: left;">Launched <a href="https://support.google.com/adwords/answer/7502216" target="_blank">Ad version history</a> to allow advertisers to update your landing page URLs from HTTP to HTTPS without resetting all of your performance statistics. </li>
430. <li style="text-align: left;">Will start to warn advertisers in AdWords when you’re using less secure HTTP addresses for landing pages, in the next few weeks.</li>
431. </ul>
432. <div style="text-align: left;">
433. We hope that these innovations will help people browse more quickly, confidently and securely.</div>
434. <div style="text-align: left;">
435. <span class="byline-author"><i><br /></i></span></div>
436. <div style="text-align: left;">
437. <span class="byline-author"><i>Posted by Jon Diorio, Group Product Manager, AdWords</i></span>
438.  
439. </div>
440. <hr />
441. <span style="font-size: small;">1. "State of Online Retail Performance," Akamai, April 2017<br />
442. 2. Google Internal Data, Japan/India/US. Aggregated anonymized data from a sample of users that have clicked on an AdWords ad with URL tracking, August 2017</span>
443.  
444. </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/8080054754312109910'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/8080054754312109910'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/05/faster-safer-and-better-ad-experiences.html' title='Faster, safer and better ad experiences for consumers'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ07teWHY3FfFR2rjZkeY44RF5vaCKSByM5ErW_UeQ1E_DqB7sDsPyImj2Hls-3Tyao_y0xte9xggN6L1T1GGjVEdeC1R7aF0OvfefWqwNAXZl5R_1mNxbfdweAPfaE1YoEzQ0/s72-c/AdWords-Parallel-Tracking+%25281%2529.gif" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-6042804852593913967</id><published>2018-05-16T12:00:00.000-04:00</published><updated>2018-05-16T12:17:11.668-04:00</updated><title type='text'>Tune in on July 10, 2018 as we announce our latest product innovations</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
445. <a href="https://services.google.com/fb/forms/gml2018-livestream/?utm_medium=social&utm_source=blog&utm_team=events-us&utm_campaign=201805-marketing-live-2018" target="_blank">Sign up</a> to join the live streamed keynote at Google Marketing Live:<br />
446. <br />
447. <b>When:</b> Tuesday, July 10, 2018 at 9 a.m. PT / 12:00 p.m. ET<br />
448. <br />
449. <b>Duration:</b> 1 hour<br />
450. <b><br /></b>
451. <b>Where:</b> Here on the <a href="https://adwords.googleblog.com/" target="_blank">Inside AdWords blog</a><br />
452. <div style=" text-align: center;">
453. <a href="https://services.google.com/fb/forms/gml2018-livestream/?utm_medium=social&utm_source=blog&utm_team=events-us&utm_campaign=201805-marketing-live-2018" target="_blank"><img a="" href="https://services.google.com/fb/forms/gml2018-livestream/?utm_medium=social&utm_source=blog&utm_team=events-us&utm_campaign=201805-marketing-live-2018" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAOrVruBc7c6VS75E4Ci3YbuuC1haEnThCUSpSH36LcYWju1dMwFaHwCNNSzFs7YH6Zs57DnJdPiKF-Pinwex5SzPoxApJY4LkNlm2gswWmRJ6_8vmmnGcIw9LU1cpATlC1ko-/s1600/Screen+Shot+2017-02-23+at+4.32.17+PM.png" /></a>
454.  
455. </div>
456. <div>
457. It’s that time of year again! Join us as we unveil the latest Ads, Analytics and Platforms innovations at Google Marketing Live. Get a first look at new features and tools that will help you grow your business. Also gain access to the latest insights and trends that are shaping the future of the industry.<br />
458. <br />
459. Register for the keynote live stream <a href="https://services.google.com/fb/forms/gml2018-livestream/?utm_medium=social&utm_source=blog&utm_team=events-us&utm_campaign=201805-marketing-live-2018" target="_blank">here</a>. We’ll also make a recording available after the live stream for advertisers in other time zones.<br />
460. <br />
461. Until then, subscribe to <a href="https://getsubscriptions.withgoogle.com/newsletter/thinkwithgoogle/signup?" target="_blank">Think With Google</a>, and follow us on <a href="https://twitter.com/adwords" target="_blank">Twitter</a>, <a href="https://plus.sandbox.google.com/+GoogleAds/posts" target="_blank">Google+</a>, <a href="https://www.facebook.com/adwords" target="_blank">Facebook</a> and <a href="https://www.linkedin.com/company/google-adwords?trk=" target="_blank">LinkedIn</a> for a sneak peek of what’s coming soon.<br />
462. <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
463. </div>
464. </div>
465. <br /></div>
466. </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/6042804852593913967'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/6042804852593913967'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/05/livestream-registration-2018.html' title='Tune in on July 10, 2018 as we announce our latest product innovations'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAOrVruBc7c6VS75E4Ci3YbuuC1haEnThCUSpSH36LcYWju1dMwFaHwCNNSzFs7YH6Zs57DnJdPiKF-Pinwex5SzPoxApJY4LkNlm2gswWmRJ6_8vmmnGcIw9LU1cpATlC1ko-/s72-c/Screen+Shot+2017-02-23+at+4.32.17+PM.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-876722640251198618</id><published>2018-05-08T16:00:00.000-04:00</published><updated>2018-05-09T19:36:39.511-04:00</updated><title type='text'>Google I/O: Grow and Earn with AdWords and AdMob</title><content type='html'>I/O is an inspiring moment. Every year it&#39;s exciting to connect with the developer community and hear about all of the amazing things you’re building, especially mobile apps. &lt;br /&gt;
467. <br />
468. These apps are the very reason many people consider their phones indispensable. People use these apps to stay connected, be entertained, and get everyday tasks done. Last year alone, people downloaded 94 billion apps from Google Play.<sup>1</sup><br />
469. <br />
470. This means more opportunities for developers. With millions of apps in the ecosystem, your ads have to work harder to make your app stand out. And with users being more selective about the apps they keep, you need to create user-first ad experiences to monetize effectively. <br />
471. <br />
472. In order to build a successful app business, you need tools that help you grow and earn more. That’s where Google can help. Tomorrow morning, you’ll hear about ads innovations designed to help you do just that and examples of developers who are thriving with them. Check out the livestream <a href="https://www.youtube.com/watch?v=lFXPOKvBEFM&index=62&t=0s&list=PLOU2XLYxmsIInFRc3M44HUTQc3b_YJ4-Y" target="_blank">here</a>.<br />
473. <br />
474. <br />
475. <b><u>Grow your user base</u></b><br />
476. <br />
477. Developers have driven more than 10 billion app installs with AdWords.<sup>2</sup>  This week we are announcing several new innovations to help you find valuable users for your app.<br />
478. <br />
479. <br />
480. <b>Surface more relevant content in your app promotion ads </b><br />
481. 70% of users decide whether to install an app based on how much they’ll use it.<sup>3</sup> To provide users more helpful information, we’ll launch a beta that allows developers to surface relevant app content within ads. For example, Wish, a shopping app, can link its product catalog to AdWords and surface relevant in-app product images and descriptions directly in its ads. This beta will be available in the coming months.<br />
482. <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
483. <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS8pcaCnhyUlNrvp31977lF8639rMWlz1CYbW0Ym6Yw2GZzzmbDltbBkD6sn-oHkXmRrj4Uz0rzYscpfnocMXD9PLSnFlPsiKnV9HVEl-e9Yb-bB-uC1vvMZe9A9ZTmR2Patez/s1600/1.+Wish+Carousel.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="720" data-original-width="648" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS8pcaCnhyUlNrvp31977lF8639rMWlz1CYbW0Ym6Yw2GZzzmbDltbBkD6sn-oHkXmRrj4Uz0rzYscpfnocMXD9PLSnFlPsiKnV9HVEl-e9Yb-bB-uC1vvMZe9A9ZTmR2Patez/s1600/1.+Wish+Carousel.gif" /></a></td></tr>
484. <tr><td class="tr-caption" style="text-align: center;"><i>             Surfacing relevant in-app content in ads</i></td></tr>
485. </tbody></table>
486. <br />
487. <br />
488. <b>Get more people playing your game</b><br />
489. <br />
490. Another way we’re helping developers find new users is by making app discovery easier. For gaming developers, we launched <a href="https://blog.google/products/google-play/introducing-google-play-instant-faster-way-try-apps-and-games/" target="_blank">Google Play Instant</a> in March to enable new players to try your game without having to download it first. Recently, we’ve started early testing to make Google Play Instant compatible with AdWords. Users can then try out games directly from ads across all the channels that <a href="https://support.google.com/adwords/answer/6247380?hl=en" target="_blank">Universal App campaigns</a> reach.<br />
491. <div class="separator" style="clear: both; text-align: center;">
492. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDXJzqtSP6M4ZrHsnftz2qJV7LT3ispYHTTtSkhpQP8kMBzNvkjaAwlRRWnBucu_gTJVJy7gLI-xB6yd_ZUJVwniLlf5AOtIrL2STF-Tl1h3OR2lpS5VIbgK3cUCU2hD20G7gj/s1600/2.+Candy+Crush+Google+Play+Instant+game.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="688" data-original-width="345" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDXJzqtSP6M4ZrHsnftz2qJV7LT3ispYHTTtSkhpQP8kMBzNvkjaAwlRRWnBucu_gTJVJy7gLI-xB6yd_ZUJVwniLlf5AOtIrL2STF-Tl1h3OR2lpS5VIbgK3cUCU2hD20G7gj/s1600/2.+Candy+Crush+Google+Play+Instant+game.gif" /></a></div>
493. <i style="font-size: 12.8px; text-align: center;">                                             <span style="color: #666666;">      </span></i><span style="color: #666666; font-size: 80%;"><i>Google Play Instant compatible with AdWords</i></span><br />
494. <br />
495. <br />
496. <b>See a more complete view of your advertising results</b><br />
497. <br />
498. To give you a more complete picture of how your ads are working, we’re planning on making<b> <a href="https://support.google.com/adwords/answer/6270625" target="_blank">view through conversion (VTC) reporting</a></b> available to AdWords app advertisers later this month. With VTC reporting, you can understand which <a href="https://support.google.com/adwords/answer/7029393?hl=en" target="_blank">viewable</a> ad impressions were associated with conversions. For example, you can use these reports to better understand how well your video and display ads influenced app installs. VTC reporting will consider only impressions that meet the Media Rating Council (MRC) definition of ad viewability.<br />
499. <div>
500. <br /></div>
501. <div>
502. <b><u><br /></u></b></div>
503. <div>
504. <b><u>Earn more from your app</u></b><br />
505. <b>Save time and show value with standardized ad measurement</b><br />
506. <br />
507. When developers sell ad placements in their app, advertisers want to know if their ads are being seen and are working. To date, developers who needed to report viewability data to advertisers have had to integrate multiple SDKs and reconcile disparate methodologies. To address this, we joined an IAB-led working group to simplify and standardize in-app viewability measurement. Today, we’re excited to announce that we’re integrating <a href="https://iabtechlab.com/standards/open-measurement-sdk/" target="_blank">IAB Tech Lab’s Open Measurement SDK</a> into our <a href="https://developers.google.com/admob/" target="_blank">Google Mobile Ads</a> (GMA) and <a href="https://developers.google.com/interactive-media-ads/" target="_blank">Interactive Media Ads (IMA) SDKs</a>. This solution will save developers time and reflect the true value of their app inventory. Starting this week, developers on DoubleClick can request to join this beta. <br />
508. <br />
509. <br />
510. <b>Optimize your rewarded ads in AdMob</b><br />
511. <br />
512. We’re seeing more and more users engaging with rewarded ad experiences. Users opt-in to view ads and in exchange receive in-app incentives or digital goods, such as an extra life in a game or content that she would have had to pay for otherwise. Since launching rewarded ads last year, we’ve seen a 9x increase in impressions, across both free and paid apps.<sup>4</sup><br />
513. <br />
514. To help developers make the most of their rewarded ads, we’re introducing rewarded reporting in AdMob. Developers on AdMob will have access to rewarded ad metrics such as opt-in rate, consumption rate and rate of reward use. With these insights, developers can finetune their rewarded ads, addressing questions such as: ‘Do more users opt-in when the ad is shown after Level 1 or Level 4?’ ‘Which type of rewards do users prefer — coins or lives?’ ‘How often do people use their rewarded items?’. Rewarded reporting in AdMob will be coming soon as an open beta to developers with linked Firebase and AdMob accounts.  </div>
515. <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
516. <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuVYVrE-WIxOK5MhMdkV1EjBNuX1DgEYEEJVcNOl4eXvPOls9ab2ZcP7NKzp_8_qHqj9r6zunVIe2wTElRqd6RT2s8yPkoSpRsAzDoDU3SLWrAPNQyxLX-iubmTlizXTimDSV_/s1600/3.+Rewarded_report_mock.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1097" data-original-width="1240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuVYVrE-WIxOK5MhMdkV1EjBNuX1DgEYEEJVcNOl4eXvPOls9ab2ZcP7NKzp_8_qHqj9r6zunVIe2wTElRqd6RT2s8yPkoSpRsAzDoDU3SLWrAPNQyxLX-iubmTlizXTimDSV_/s1600/3.+Rewarded_report_mock.png" /></a></td></tr>
517. <tr><td class="tr-caption" style="text-align: center;"><i>                 Rewarded reporting in AdMob</i></td></tr>
518. </tbody></table>
519. <br />
520. <div>
521. It's always inspiring to attend I/O to see all of the innovations that developers are building. We look forward to helping many more developers build and grow successful businesses. Happy I/O!  </div>
522. <span class="byline-author"><i><br /></i></span>
523. <span class="byline-author"><i><br /></i></span>
524. <span class="byline-author"><i>Posted by Sissie Hsiao, VP of Product, Mobile App Advertising at Google</i></span>
525.  
526. <br />
527. <span class="byline-author"><i><br /></i></span>
528. <span class="byline-author"><i><br /></i></span>
529. <br />
530. <hr />
531. &lt;span style=&quot;font-size: small;&quot;&gt;1. Google Play Data, Global, April 2018.&lt;br /&gt;2. Google Ads Data, iOS/Android, Global, March 2018&lt;br /&gt;3. Ipsos &amp;amp; Google, April 2018 &lt;br /&gt;4. Source: Google Ads Data, iOS/Android, Global, March 2017 - Feb 2018&lt;/span&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/876722640251198618'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/876722640251198618'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/05/google-io-grow-and-earn-with-adwords.html' title='Google I/O: Grow and Earn with AdWords and AdMob'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS8pcaCnhyUlNrvp31977lF8639rMWlz1CYbW0Ym6Yw2GZzzmbDltbBkD6sn-oHkXmRrj4Uz0rzYscpfnocMXD9PLSnFlPsiKnV9HVEl-e9Yb-bB-uC1vvMZe9A9ZTmR2Patez/s72-c/1.+Wish+Carousel.gif" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-5776754986520251215</id><published>2018-05-07T15:00:00.000-04:00</published><updated>2018-05-07T15:00:01.422-04:00</updated><title type='text'>Google bans ads for bail bonds services</title><content type='html'>At Google, we take seriously our responsibility to help create and sustain an advertising ecosystem that works for everyone. Our ads are meant to connect users with relevant businesses, products and services, and we have strict policies to keep misleading or harmful ads off of our platforms—in fact, we removed &lt;a href=&quot;https://www.blog.google/topics/ads/advertising-ecosystem-works-everyone/&quot; target=&quot;_blank&quot;&gt;3.2 billion bad ads&lt;/a&gt; last year alone. &lt;br /&gt;
532. <br />
533. Today, we’re announcing a new policy to prohibit ads that promote bail bond services from our platforms. <a href="https://www.inthepublicinterest.org/wp-content/uploads/InthePublicInterest_InequalityReport_Sept2016.pdf" target="_blank">Studies</a> show that for-profit bail bond providers make most of their revenue from communities of color and low income neighborhoods when they are at their most vulnerable, including through opaque financing offers that can keep people in debt for months or years.<br />
534. <br />
535. We made this decision based on our commitment to protect our users from deceptive or harmful products, but the issue of bail bond reform has drawn support from a wide range of groups and organizations who have shared their work and perspectives with us, including the Essie Justice Group, Koch Industries, Color of Change and many civil and human rights organizations who have worked on the reform of our criminal justice system for many years. <br />
536. <br />
537. According to Gina Clayton, executive director of the Essie Justice Group, "This is the largest step any corporation has taken on behalf of the millions of women who have loved ones in jails across this country. Google's new policy is a call to action for all those in the private sector who profit off of mass incarceration. It is time to say ‘no more.’"<br />
538. <br />
539. Enforcement of this policy will begin in July 2018. This policy change is part of our ongoing efforts to protect users on our platforms. <br />
540. <br />
541. &lt;span class=&quot;byline-author&quot;&gt;&lt;i&gt;Posted by: David Graff, Director, Global Product Policy&lt;/i&gt;&lt;/span&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/5776754986520251215'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/5776754986520251215'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/05/google-bans-ads-for-bail-bonds-services.html' title='Google bans ads for bail bonds services'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-4562556349180009358</id><published>2018-05-07T12:00:00.003-04:00</published><updated>2018-05-07T12:04:55.272-04:00</updated><title type='text'>AdWords is fully switching to the new experience</title><content type='html'>We introduced AdWords 17 years ago to help businesses, large and small, get online and connect with customers around the world. Although a lot has changed since then, our mission remains the same. We want AdWords to work for everyone, whether you’re a coffee shop or a global agency.&lt;br /&gt;
542. <br />
543. The new AdWords provides a faster and more intuitive experience that's focused on helping you reach your goals, like creating campaigns based on your business goals or using <a href="https://support.google.com/adwords/answer/7282037?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=newadwords" target="_blank">keyboard shortcuts</a> to navigate your account faster. <b>Now, all the features you rely on to run your business are available in the new experience</b>—from <a href="https://support.google.com/adwords/answer/2701222?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=newadwords" target="_blank">remarketing lists for search ads</a> to <a href="https://support.google.com/adwords/answer/2617364?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=newadwords" target="_blank">Google Analytics columns</a> to the <a href="https://support.google.com/adwords/answer/7337243?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=newadwords" target="_blank">Keyword Planner</a>.<br />
544. <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
545. <tr><td style="text-align: center;"><img border="0" data-original-height="480" data-original-width="852" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiadejm-REiUekz68b1BbEl-gXwjS9dwSJMiGsxhHe_44Xgq9z0Ov5PxVKFRZe5RXVIis4ynxVCJ__UWEB8ECThWDthnxAKi92MKlq_H_d9ZmCa78vklDAllpniLdV91zX6ptGC/s1600/New+Keyword+Planner+850+by+480+%25281%2529.gif" style="margin-left: auto; margin-right: auto;" /></td></tr>
546. <tr><td class="tr-caption" style="text-align: center;"><i>                         The new Keyword Planner</i></td></tr>
547. </tbody></table>
548. <div>
549. <br />
550. We’ve also made lots of improvements based on your feedback. Just to name a few: find features faster with more intuitive icons, hide and unhide paused or removed items, and see more of your performance data by expanding the statistics table.<br />
551. <div>
552. <span id="docs-internal-guid-3c19b2a4-2776-3780-63c5-21c2b4758cd9"><br /><br /><b>Switching to the new AdWords</b><br /><br />Now that you have everything you need, <b>the new AdWords will become the exclusive way to manage your accounts by the end of the year,</b> and access to the previous experience will no longer be available. Prior to the switch, you’ll get an email with the information and resources you need to prepare, so we encourage you to <a href="https://support.google.com/adwords/answer/1704345?hl=en" target="_blank">update your contact information</a>. <i>Note that we won’t switch accounts during the busy holiday months of November and December.</i><br />To help make this switch as easy as possible, your reports, filters and automated rules will be automatically moved from the previous experience to the new one.* In the meantime, feel free to familiarize yourself with the new experience using the resources below.<br /><br /><b><br />Getting ready</b><br />To help you hit the ground running once you make the switch to the new experience, check out this toolbox of useful information:</span><br />
553. <ul>
554. <li><span id="docs-internal-guid-3c19b2a4-2776-3780-63c5-21c2b4758cd9">Take the <a href="https://adwords.google.com/navi/start?flowid=awni&host=awn" target="_blank">guided tour</a>. This should be the first thing you see when you switch to the new experience.</span></li>
555. <li><span id="docs-internal-guid-3c19b2a4-2776-3780-63c5-21c2b4758cd9">Review the <a href="https://support.google.com/adwords/answer/7635053?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=newadwords" target="_blank">quick reference map</a> to quickly find the most commonly used features in the new experience.</span></li>
556. <li><span id="docs-internal-guid-3c19b2a4-2776-3780-63c5-21c2b4758cd9">Bookmark the ‘new AdWords experience’ section of the <a href="https://support.google.com/adwords/answer/6383306?utm_source=inside-adwords&utm_medium=blog-post&utm_campaign=newadwords" target="_blank">Help Center</a>, which has been updated to help you navigate all the new features.</span></li>
557. </ul>
558. <span id="docs-internal-guid-3c19b2a4-2776-3780-63c5-21c2b4758cd9"><b></b></span><br />
559. <div>
560. <span id="docs-internal-guid-3c19b2a4-2776-3780-63c5-21c2b4758cd9"><b><b><br /></b></b></span></div>
561. <span id="docs-internal-guid-3c19b2a4-2776-3780-63c5-21c2b4758cd9"><b>
562. Thank you</b><br /><br />Whether you’ve been advertising for 17 years or 17 days, thank you for helping us make AdWords what it is today. Please share your <a href="https://support.google.com/adwords/contact/cfeedback" target="_blank">feedback</a> so we can continue to build products to help you grow your business.</span></div>
563. <div>
564. <br /></div>
565. <div>
566. <br /></div>
567. <div>
568. <span class="byline-author"><i>Posted by Jerry Dischler, Vice President of Product Management</i></span><br />
569. <div style="text-align: center;">
570. <span style="font-size: 12.8px;"><i><br /></i></span></div>
571. <div style="text-align: left;">
572. <span style="font-size: 12.8px;"><i>* </i></span><span style="font-size: 12.8px;"><i><a href="https://support.google.com/adwords/answer/6306932?ref_topic=6346221#column_changes" target="_blank">Some features and reports</a> won’t be available in the new AdWords experience. You’ll receive notifications and helpful resources a few weeks before any features and reports are moved.</i></span></div>
573. <br />
574. <br />
575. <br />
576. <br />
577. <i><span style="font-size: xx-small;"><br /></span></i></div>
578. </div>
579. </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/4562556349180009358'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/4562556349180009358'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/05/adwords-transition-new-experience.html' title='AdWords is fully switching to the new experience'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiadejm-REiUekz68b1BbEl-gXwjS9dwSJMiGsxhHe_44Xgq9z0Ov5PxVKFRZe5RXVIis4ynxVCJ__UWEB8ECThWDthnxAKi92MKlq_H_d9ZmCa78vklDAllpniLdV91zX6ptGC/s72-c/New+Keyword+Planner+850+by+480+%25281%2529.gif" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-6795357305028702467</id><published>2018-05-03T06:00:00.000-04:00</published><updated>2018-05-03T12:02:07.052-04:00</updated><title type='text'>Drive sales and reach more customers with new Shopping campaigns</title><content type='html'>Shoppers are looking for and researching products across all devices in more ways than ever before: searching online, watching product review videos, reading blog posts, browsing in apps, reading product ratings, etc. Each of these moments creates a new opportunity for you to get your product in front of a potential customer. Yet, it’s a challenge to manage across channels, products, technology, and data to reach today’s customers - all while trying to hit your marketing objectives.&lt;br /&gt;
580. <br />
581. <br />
582. <b>Introducing Shopping campaigns that are goal-optimized</b><br />
583. <br />
584. The next generation of Shopping campaigns empowers you to tackle this challenge head-on by tapping into the power of automation and machine learning to maximize your conversion value. For example, if you’ve defined your conversion value to be “revenue,” the goal-optimized campaign type will automatically optimize across networks to maximize “revenue” based on your budget constraints. The new Shopping campaign type also combines the channels previously available through separate Shopping and display remarketing campaigns into one campaign so you can maximize your reach and simplify campaign management.<br />
585. <br />
586. While standard Shopping campaigns will continue to provide a more manual option, the new Shopping campaign type offers a fully-automated solution to drive sales and reach more customers. Managing your Shopping campaigns has never been easier. <br />
587. <br />
588. <br />
589. <b>Drive conversion value with automation and machine learning</b><br />
590. <br />
591. Combined with signals like intent and context, there are a vast number of variables to consider when making important optimization decisions. The new Shopping campaign type is automatically goal-optimized and will take the guesswork out of your day-to-day optimizations to deliver your marketing goal, whether it’s<b> maximizing conversion value</b> or <b>maximizing conversion value at a specific return on ad spend (ROAS)</b>. Our systems will evaluate all available signals and use machine learning to predict the likelihood of a search query to convert so you can make the most of your budget across networks, products, and audiences.<br />
592. <br />
593. <br />
594. <b>Find more customers with unparalleled reach</b><br />
595. <br />
596. The new Shopping campaign type combines Shopping and display remarketing campaigns to deliver your ads across Google’s entire suite of sites and networks. Reach relevant and valuable potential customers while they’re looking at content across Google.com, the Google Search Network, the Google Display Network, YouTube, and Gmail.<br />
597. <div>
598. <div style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;">
599. <br />
600. <a href="" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="390" data-original-width="795" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj80YHebL961wNI5wEXf5GCdqQAw_FrH4KJ90C6tPXg_w_c76Jil8wYpyE87nKUnXQfcLJiNcBmfwUrV_lly2OAS-FBVG-ZsmLOiH5oQi3zTKWQkPva6ejJW4xLR2dmylpNGQ9I/s1600/Cross+network.jpg" /></a></div>
601. <div>
602. <br /></div>
603. <div>
604. <br />
605. <b><br /></b>
606. <b><br /></b>
607. <b>Save time and resources through the new one-stop Shopping campaign type</b><br />
608. <br />
609. With just one feed, one campaign, and one remarketing tag, all you need to do is add your products into the new goal-optimized campaign type. You won’t need to manage separate Shopping and display remarketing campaigns anymore. No further campaign set-up, manual optimization or tedious account maintenance are needed. This new Shopping campaign type will automatically optimize your bids, identify the right audiences, and determine where your ads show to maximize your conversion value. We’ll do the heavy lifting so you’ll be able to focus on more strategic initiatives. </div>
610. <img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6dgC9Zq25wBUqORCEB4DPJoLAr29LNKurZrW2fPrnPdy8T2uPe4OriI0aD6Z4sFaThW5x-VyA2Hm1P0wYdUfCJDl5fpL8BuNYAtpj2iLIVlm1UYX3ScQIDTzXBi6hhJHC34HW/s1600/New+Shopping+campaign+type.jpg" /><br />
611. <div>
612. <br /></div>
613. </div>
614. <div>
615. <div>
616. <br />
617. <b>Promising results with early retail partners</b><br />
618. <b><br /></b>
619. <a href="" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="276" data-original-width="1038" height="52" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqItLpixhyphenhyphenSTG4SyK5okPx0cqz_pU55I3bTYEi-5iHtvgMalWGOE7eX0VA2HeYgIirGukmQcN4YXqxV8ajqmh7FCcbnZ50NyMSmoYIkiXMhyphenhyphenbtY-8bjp6g-PVAcRp4CBE97hGx/s200/newlentes+logo.png" width="200" /></a>Brazil-based Newlentes offers high-quality contact lenses at affordable prices with recognized reliability. As a pioneer in technology, they were excited to incorporate more automation and machine learning to drive better results. They launched the new Shopping campaign type, which resulted in 57% more revenue at a 61% higher return on ad spend (ROAS).<br />
620. <br />
621. <div class="separator" style="clear: both; text-align: center;">
622. <a href="" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="553" data-original-width="1500" height="73" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-ZDbG_19rZ9iqsQdjhrCjhxtZSWV3gXjxfH2JPjFcWnxCE6B05_0cAdV6eyehf36UDtKJrJjA1cOTEZMWV7gyyj6sruE-3FGd_6c_IV6H9c-nAc04LJed7M6VLBOqdIpNnraK/s200/n11-com-logo.png" width="200" /></a></div>
623. Turkey-based n11.com is an e-commerce platform that offers a wide range of apparel, electronics, and houseware products. Since they saw positive results with Universal App Campaigns, they were excited to use the new Shopping campaign type to improve performance. As a result, n11.com saw 23% more revenue at a 9% higher return on ad spend (ROAS).<br />
624. <br />
625. <br />
626. <b>Ready to get started?</b><br />
627. <br />
628. The next generation of Shopping campaigns allow you to harness the power of automation and data-driven machine learning to maximize conversion value. It’s the first of many steps to empower retailers with tools to reach more customers in today’s <a href="https://www.thinkwithgoogle.com/intl/en-154/insights-inspiration/thought-leadership/marketing-age-assistance/">age of assistance</a>. The new campaign type will be available in AdWords over the next few weeks. <a href="https://support.google.com/adwords/answer/7674739">Learn more today</a>.<br />
629. <br />
630. <br /></div>
631. </div>
632. <span class="byline-author"><i>Posted by Tom Beyer, Product Manager, Shopping and Roy Baharav, Product Manager, Display Remarketing
633. </i></span>
634.  
635. </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/6795357305028702467'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/6795357305028702467'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/05/drive-sales-and-reach-more-customers.html' title='Drive sales and reach more customers with new Shopping campaigns'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj80YHebL961wNI5wEXf5GCdqQAw_FrH4KJ90C6tPXg_w_c76Jil8wYpyE87nKUnXQfcLJiNcBmfwUrV_lly2OAS-FBVG-ZsmLOiH5oQi3zTKWQkPva6ejJW4xLR2dmylpNGQ9I/s72-c/Cross+network.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-8300193121709484016</id><published>2018-04-29T20:00:00.000-04:00</published><updated>2018-05-16T12:19:46.734-04:00</updated><title type='text'> Video is everywhere – helping brands find their audience in the era of convergence</title><content type='html'>With cord-cutting on the rise, brands have been looking for new ways to connect with an important part of their audience that are harder than ever to reach. According to fresh Nielsen data, more than half of 18 to 49 year-olds in the US are either light viewers of TV or do not subscribe to TV; but over 90 percent of these people watch YouTube.&lt;sup&gt;1&lt;/sup&gt; Today we’re introducing a new set of opportunities on YouTube to help brands reach these viewers across content and devices.&lt;br /&gt;
636. <br />
637. <br />
638. <b>YouTube audiences on TV screens</b><br />
639. We’re amidst the second major shift in how people watch video on YouTube. In the past few years, we witnessed mobile viewership exceed desktop, marking the first major shift in how people interacted with YouTube. Now, in 2018, viewers are returning to that original, purpose-built device for video viewing – the television set.<br />
640. <br />
641. At YouTube we’ve brought people back to the big screen by building a rich YouTube experience for set-top boxes, gaming consoles, streaming devices and smart TVs of all stripes. And now TV screens are our fastest growing screen, counting over 150 million hours of watch time per day.<sup>2</sup> <br />
642. <br />
643. We heard from advertisers that they want in, so we have been working to make it easy for you to find your most engaged, valuable audience while they are watching YouTube on a TV set, with the new <b>TV screens device type</b>. In the coming months, we’ll add TV screens – joining computers, mobile phones and tablets – to AdWords and DoubleClick Bid Manager, so advertisers globally can tailor their campaigns for this environment – for example, by using a different creative.<br />
644. <br />
645. We’ve already seen that people react positively to ads on the TV screen – based on Ipsos Lab Experiments, YouTube ads shown on TV drove a significant lift in ad recall and purchase intent, with an average lift of 47 percent and 35 percent respectively.<sup>3</sup><br />
646. <div>
647. <br /></div>
648. <div>
649. <span id="docs-internal-guid-76b2214c-0965-e6de-36f5-630f5d1f386a"><br /><b>YouTube audiences on every screen</b><br /><br />And for brands who want help reaching cord cutters, we now offer a new segment in AdWords and DoubleClick Bid Manager called “light TV viewers.” Advertisers will be able to reach people who consume most of their television and video content online and might be harder to reach via traditional media. This audience is reachable on YouTube across computers, mobile, tablets, and TV screens.<br /><br /><br /><b>Welcoming YouTube TV to Google Preferred </b><br /><br />Last year we launched <a href="https://tv.youtube.com/welcome/intro/" target="_blank">YouTube TV</a>, a new way to enjoy cable-free live TV. Now a year in, YouTube TV continues to gain momentum – we’ve recently added new networks to our service, expanded availability to over 85 percent of US households in nearly 100 TV markets, and announced partnerships with major sports leagues. For the first time, this upcoming broadcast season advertisers will be able to access full length TV inventory in Google Preferred.<br /><br />Content from some cable networks in the US will be part of Google Preferred lineups so that brands can continue to engage their audience across all platforms. This means advertisers will be able to get both the most popular YouTube content and traditional TV content in a single campaign – plus, we’ll dynamically insert these ads, giving advertisers the ability to show relevant ads to the right audiences, rather than just showing everyone the same ad as they might on traditional TV.<br /><br />As marketers continue to break the silos and think of holistic media plans, we’re excited to enable the opportunity. Because while TV screen viewing is big and growing fast, video is everywhere and the key is connecting with viewers wherever they watch.</span><br />
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651. <span id="docs-internal-guid-76b2214c-0965-e6de-36f5-630f5d1f386a"><br /></span></div>
652. <span id="docs-internal-guid-76b2214c-0965-e6de-36f5-630f5d1f386a">
653. </span><span class="byline-author"><i>Posted by Debbie Weinstein, Managing Director, YouTube/Video Global Solutions </i></span><br />
654. <div class="separator" style="clear: both; text-align: center;">
655. <br /></div>
656. <br /></div>
657. <hr />
658. <span class="byline-author"><i><span style="font-size: small;"><br /></span></i></span>
659. <span class="byline-author"><i><span style="font-size: small;"><br /></span></i></span>
660. <i><span style="font-size: small;"></span></i><br />
661. <span class="byline-author"><span style="font-size: small;">1. Google commissioned Nielsen custom fusion study. Desktop, mobile and TV fusion. TV measurement of television distribution sources and total minutes viewed. Reach among persons 18-49. Light TV viewers represent the bottom tercile of total TV watchers based on total minutes viewed. October 2017.<br />2. YouTube Internal Data, Global, Accurate as of Jan 2018. Based on seven day average of watch time for TV screen devices, which include smart TVs, Roku/Apple TV and game consoles.<br />3. Google/Ipsos Lab Experiment, US, March 2018 (32 ads, 800 US residents 18-64 y/o).
662. </span>
663.  
664. </span>
665. </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/8300193121709484016'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/8300193121709484016'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/04/video-is-everywhere-helping-brands-find.html' title=' Video is everywhere – helping brands find their audience in the era of convergence'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-3726421692859913701</id><published>2018-04-17T14:59:00.000-04:00</published><updated>2018-04-17T16:28:07.664-04:00</updated><title type='text'>A new video format to reach people across the mobile web and apps</title><content type='html'>&lt;br /&gt;
666. Over the last year, we've been working on a way to extend the reach of your video campaigns to people beyond YouTube, especially as they spend more and more time interacting with apps and sites on their mobile devices. Starting today, you can use outstream video ads, a new format built exclusively for mobile environments, to reach more potential customers with your video creative. <br />
667. <br />
668. Outstream ads drive incremental, cost-efficient and viewable reach beyond YouTube. Ads show on <a href="https://support.google.com/adwords/answer/7166933?hl=en" target="_blank">Google video partners</a>, which are high-quality publisher websites and mobile apps where you can show video ads, including TrueView in-stream and Bumper ads. When outstream video ads come into view on a mobile screen, they begin to play with sound off. After that, a user can tap the ad to turn sound on and restart the video from the beginning, or simply keep scrolling. <br />
669. <br />
670. In every context, an ad needs the opportunity to be seen in order to drive impact, which is why our outstream video ads are charged on <a href="https://support.google.com/adwords/answer/3499086?hl=en" target="_blank">viewable CPM</a>. This means that every impression you pay for has been on screen and viewable (as measured by MRC standards). In addition to <a href="https://support.google.com/adwords/answer/7029393?hl=en" target="_blank">Active View</a> and unique reach reporting, you can use <a href="https://www.thinkwithgoogle.com/products/brand-lift/" target="_blank">brand interest lift</a> to measure incremental interest in your brand or product as assessed by an increase in organic searches on Google.com or YouTube.<br />
671. <br />
672. Outstream video ads complement our efficient reach solutions for YouTube: <a href="https://adwords.googleblog.com/2018/04/sight-sound-and-scale-introducing.html" target="_blank">TrueView for reach</a> and <a href="https://adwords.googleblog.com/2016/04/bumper-ads-drive-incremental-reach-and-frequency.html" target="_blank">Bumper ads</a>. Now, you can reach even more of your audience across the mobile web and apps with a video ad designed for the ways people read, play, swipe and scroll on mobile.<br />
673. <div>
674. <div>
675. <div class="separator" style="clear: both; text-align: center;">
676. </div>
677. <div class="separator" style="clear: both; text-align: center;">
678. </div>
679. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsfiF9fllc_-1YzD7A8hKcx1ayec21bf4mxZ49JygbpZIkLx2TA-Pf_y7h_68I5T_5ZsfUqTZidBTE7aNrduusTjDumVESePANaMzhfoKx_ElHXCl5bS4mGZZrP6JxAfhyphenhyphenYt4M/s1600/hk-new-cropped.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="475" data-original-width="293" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsfiF9fllc_-1YzD7A8hKcx1ayec21bf4mxZ49JygbpZIkLx2TA-Pf_y7h_68I5T_5ZsfUqTZidBTE7aNrduusTjDumVESePANaMzhfoKx_ElHXCl5bS4mGZZrP6JxAfhyphenhyphenYt4M/s400/hk-new-cropped.gif" width="246" /></a><span style="text-align: center;"></span><br />
680. <span style="text-align: center;"><span style="text-align: center;"><br /></span></span>
681. <span style="text-align: center;"><span style="text-align: center;"><br /></span></span>
682. <span style="text-align: center;"><span style="text-align: center;"><br /></span></span>
683. <span style="text-align: center;"></span><br />
684. <div>
685. <span style="text-align: center;"><span style="text-align: center;"><br /></span></span></div>
686. <span style="text-align: center;">
687. Advertisers like Hong Kong Tourism board are already using outstream video ads to increase awareness and cost-efficient reach. Tina Chao, General Manager, Marketing, says, "To build awareness for Hong Kong as a travel destination, the Hong Kong Tourism Board used outstream video ads to reach a broad set of potential travelers across Asia. Outstream video ads delivered strong results for our global brand campaign: </span><b style="text-align: center;">30% incremental reach with a 40% lower cost per completed video view and 85% lower CPM."</b><span style="text-align: center;"> </span></div>
688. <div>
689. <br />
690. <br />
691. <br />
692. <br />
693. <br />
694. <br />
695. <br />
696. <br />
697. <br />
698. <br />
699. <br />
700. You can check out the <a href="https://support.google.com/adwords/answer/7665144" target="_blank">AdWords Help Center</a> for more info, and start including outstream video ads in your campaigns with brand awareness and reach goals. <br />
701. <br />
702. <span class="byline-author"><i>Posted by Armen Mkrtchyan, Product Manager, Video Ads</i></span></div>
703. </div>
704. </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/3726421692859913701'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/3726421692859913701'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/04/a-new-video-format-to-reach-people.html' title='A new video format to reach people across the mobile web and apps'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsfiF9fllc_-1YzD7A8hKcx1ayec21bf4mxZ49JygbpZIkLx2TA-Pf_y7h_68I5T_5ZsfUqTZidBTE7aNrduusTjDumVESePANaMzhfoKx_ElHXCl5bS4mGZZrP6JxAfhyphenhyphenYt4M/s72-c/hk-new-cropped.gif" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-3712060180693898814</id><published>2018-04-09T15:00:00.001-04:00</published><updated>2018-04-09T15:00:20.072-04:00</updated><title type='text'>Build better media plans on YouTube and across the web with Reach Planner</title><content type='html'>How many people can I reach on YouTube for $100k? And how much should I spend on TrueView versus Bumpers?&lt;br /&gt;
705. <br />
706. Starting today, we’ve made it easier to answer questions like these by introducing <a href="http://adwords.google.com/home/tools/reach-planner/index.html" target="_blank">Reach Planner</a>, a new tool in AdWords. Now, for the first time, advertisers can forecast the reach and frequency achievable on YouTube and across Google’s video partners, in over 50 countries. This resource will simplify the planning process by providing unique reach across devices, for all core audiences and video formats.<br />
707. <br />
708. In our quest to make planners' lives easier, we are going beyond reach curves to introduce a key new feature: product mixes. Planners have been using Google's video formats to reach viewers in different ways, and now we’re giving more insight into which formats work best together. With product mixes, you can give us your marketing objective, ad preferences and budget, and we will recommend the right mix of YouTube’s solutions to achieve your goal. For instance, if you want to maximize reach to drive awareness, and have short creative assets, Reach Planner will recommend the right allocation of spend between TrueView in-stream and Bumpers to achieve that goal.<br />
709. <br />
710. To access Reach Planner, talk to your Google sales team today.<br />
711. <div>
712. <br />
713. <span class="byline-author"><i>Posted by Dacheng Zhao, Product Manager, Video Ads</i></span></div>
714. </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/3712060180693898814'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/3712060180693898814'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/04/build-better-media-plans-on-youtube-and.html' title='Build better media plans on YouTube and across the web with Reach Planner'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-2638072291731959723</id><published>2018-04-02T09:00:00.001-04:00</published><updated>2018-04-05T12:28:25.034-04:00</updated><title type='text'>Sight, sound and scale: Introducing TrueView for reach</title><content type='html'>Building brand awareness and increasing market penetration used to be fairly straightforward: find the most popular shows on television, put your ad there and maximize reach among your demographic target.&lt;br /&gt;
715. <br />
716. With a historic amount of content at viewers’ fingertips, it may seem easier than ever to hit your reach target. But today you don’t just want commodity reach – you want reach where people are paying attention. Thanks to its community of creators and their connection with viewers, YouTube delivers this engaged reach. In a recent study with Ipsos, we found that people are 3x more likely to pay attention to online video ads vs. television ads.<sup>1</sup> And we’re building solutions to help you tap into YouTube’s differentiated reach.<br />
717. <br />
718. <br />
719. <br />
720. <b>Reach and intrigue in 6 seconds or less</b><br />
721. <br />
722. Our six-second <a href="https://adwords.googleblog.com/2016/04/bumper-ads-drive-incremental-reach-and-frequency.html" target="_blank">bumper ads</a> were designed to drive more reach among the audiences you care about, especially as they become increasingly on-the-go. They showcase not only the fun of storytelling in six seconds, but also the benefits of adapting to consumer behavior.<br />
723. <div>
724. <br />
725. We're seeing brands continue to push the boundaries of what’s possible in 6 seconds, and it’s paying off:  In a new global study, 87% of Bumpers campaigns drove a significant lift in Ad Recall with an average lift across all campaigns measured of over 20%.<sup>2</sup></div>
726. <div>
727. <div style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;">
728. <br /></div>
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730. <a href="https://www.blogger.com/blogger.g?blogID=3390965" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="756" data-original-width="945" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinySM0hN7tUZ8VZmXMgQqMM_hXKgxzJxxIndhIZDsBX7mmTvAhvjesaMM5tJKr5o7HFBldueH86jarDmwAr4edglHpyZJsKT37uNOf0yO28CmQ3rim8n6FZ8C0-hEJ6YvNmfMi/s200/Untitled+design+%25281%2529.png" width="200" /></a>Jim Mollica, SVP Digital Marketing and Media at Under Armour, says, "We’ve been using bumpers for almost two years to drive frequency among consumers who have engaged with us in the past. We use TrueView to drive engaged reach, and rely on bumpers to remind and drive product storytelling. For us, frequency is the core driver of impact, and bumpers consistently enables this with a high degree of efficiency and proven impact."</div>
731. </div>
732. <div>
733. <div class="" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: left;">
734. </div>
735. <div class="separator" style="clear: both; text-align: center;">
736. <a href="https://www.blogger.com/blogger.g?blogID=3390965" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="699" data-original-width="1600" height="86" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpDRuyPBoddcD38eu9LnsPFF6SonaMnNKmztNUiyPO_-rGGolvVJ5UgfwWWHee8YfJUtaeAaoSguykYZHVSEPuwSQ4mZsOneMltoofNn_LNkoAqZf6f8GYycVP62Fo2fytn90V/s200/Logotype_digital_black_large.png" width="200" /></a></div>
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738. <br /></div>
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740. <br /></div>
741. To build a more personal connection with consumers in India, Uber identified 100 different passions among their target audience and used <a href="https://marketingland.com/youtube-unveils-new-tools-director-mix-video-sequencing-more-224890" target="_blank">Director Mix</a> to build 85 different bumper ad variations tailored to each passion. The effort drove 63% more first trips from YouTube at an 18% lower cost per first trip than previous campaigns.</div>
742. <div>
743. <br /></div>
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745. <br /></div>
746. <div>
747. <br /></div>
748. <div>
749. <br /></div>
750. <div>
751. <b><br /></b>
752. <b><br /></b></div>
753. <div>
754. <b>Introducing TrueView for reach</b><br />
755. <br />
756. To help you reach more of your audience on YouTube with even more flexibility, we’re introducing a new way to buy TrueView called TrueView for reach. TrueView for reach brings our popular in-stream format built on user choice together with the simplicity of CPM buying. Optimized for efficient reach, this format can help you to raise awareness among a broad set of customers — and do so within our 95% viewable and 95% audible environment.<sup>3</sup><br />
757. <br />
758. <blockquote class="tr_bq" style="text-align: center;">
759. In beta testing 84 TrueView for reach campaigns, 9 out of 10 drove a significant lift in Ad Recall, with an average lift of nearly 20%. </blockquote>
760. <blockquote class="tr_bq" style="text-align: center;">
761. <span style="font-size: xx-small;">Source: YouTube Internal Data, Global, July 2017</span></blockquote>
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763. <div>
764. <div>
765. <div class="separator" style="clear: both; text-align: center;">
766. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnYRSW56MX4TpuO2t0egJtXPtDKI9qf1wScfQXkiH35ZWkeGy_f60dTOEESKiNzYgFzuwG5ndanC04ge2LI81qxoezLoJCgWUBsXhV3FMIHD2ROHkeITbwFzydkSgmvUFxJzbb/s1600/2.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQYRcTNOSStZtw-k_WMXWkpRIsTBJZ0NMSS4SYB9gqs4TxLOWGgX0l6cpGgFLgKtHpa6JXhC2UhZ7dT4zM7XHJ-he7d86H9QPVpPoe8jSYN6Dq-r7dIHQm74UioztsmDe0YOyu/s1600/1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1102" data-original-width="735" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQYRcTNOSStZtw-k_WMXWkpRIsTBJZ0NMSS4SYB9gqs4TxLOWGgX0l6cpGgFLgKtHpa6JXhC2UhZ7dT4zM7XHJ-he7d86H9QPVpPoe8jSYN6Dq-r7dIHQm74UioztsmDe0YOyu/s200/1.png" width="133" /></a></div>
767. <br />
768. <br />
769. <br />
770. Jay Altschuler, VP of Media at Samsung Electronics America, reflects on being the format’s launch partner: "At Samsung we thrive on innovation and pushing boundaries. We were eager to test and learn as the launch partner of YouTube's new TrueView for reach solution since marketing today is no longer about reach 一 it's about engaged reach. User choice and attention are both critical for building a meaningful connection with consumers and for our flagship phone launch last spring, we were able to reach 50%+ more people at half the CPM using TrueView for reach."<br />
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779. </div>
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781. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjO4SdgCe7lKQb0T2ZcuBGcU3E0_YqtzW5DA7ZYcQZqvZU1pvZw64EN8hcGa4BmsfX1vZGOrxlGPQpUbZ9vJy3-dpgPPJQo1Mfhqj5ITiwCXM0eKJ3Ya8p_hLF4uFZVSSdmQT3A/s1600/2.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1102" data-original-width="735" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjO4SdgCe7lKQb0T2ZcuBGcU3E0_YqtzW5DA7ZYcQZqvZU1pvZw64EN8hcGa4BmsfX1vZGOrxlGPQpUbZ9vJy3-dpgPPJQo1Mfhqj5ITiwCXM0eKJ3Ya8p_hLF4uFZVSSdmQT3A/s200/2.png" width="133" /></a></div>
782. <br />
783. <br />
784. <br />
785. <br />
786. <br />
787. Vanessa Tsangaratos, Digital Marketing Manager at PepsiCo France says, "TrueView for reach not only enabled us to achieve massive on-target reach, but delivered high completion rates on our 10 second video. Moreover, CPMs proved to be more competitive: we saw 30% lower CPMs on average compared to previous campaigns. This ultimately drove lower average costs on incremental reach points: -46% versus TV on specific target audiences."</div>
788. <div dir="ltr" style="margin-left: 0pt;">
789. </div>
790. </div>
791. <br />
792. <br />
793. <br />
794. <br />
795. Reach remains a critical goal for marketers, but it isn’t the only one. TrueView for reach joins <a href="https://adwords.googleblog.com/2018/03/youtube-and-search-innovations-smx2018.html" target="_blank">TrueView for action</a> as new solutions designed to drive specific marketing outcomes. We’ll continue introducing new approaches that help you adapt to today’s media landscape.</div>
796. <div>
797. <br />
798. <span class="byline-author"><i>Posted by Ali Miller, Product Manager, Video Ads and
799. Khushbu Rathi, Product Manager, Video Ads</i></span></div>
800. </div>
801. <br />
802. <div class="separator" style="clear: both; text-align: center;">
803. <br /></div>
804. <br /></div>
805. <hr />
806. <span style="font-size: small;">1. Source: Google/Ipsos, Video Mobile Diary, US, 2017, n of 4,381 (saw ads occasions). Online video includes video platforms such as YouTube & Hulu, social platforms such as Facebook & Snapchat and TV Full Episode Players like NBC.com.<br />2. Source: Google Bumpers Brand Lift Meta Analysis, Global, 2017, across over 2,900 studies.<br />3. Google and DoubleClick advertising platforms data, Global, May 2017 & Google Internal Data, Global, August 2016
807. </span>
808.  
809. </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/2638072291731959723'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/2638072291731959723'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/04/sight-sound-and-scale-introducing.html' title='Sight, sound and scale: Introducing TrueView for reach'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinySM0hN7tUZ8VZmXMgQqMM_hXKgxzJxxIndhIZDsBX7mmTvAhvjesaMM5tJKr5o7HFBldueH86jarDmwAr4edglHpyZJsKT37uNOf0yO28CmQ3rim8n6FZ8C0-hEJ6YvNmfMi/s72-c/Untitled+design+%25281%2529.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-1204078538549703287</id><published>2018-03-27T12:00:00.001-04:00</published><updated>2018-04-17T15:59:08.043-04:00</updated><title type='text'>Protecting our Ad Network: How Advertising Policies &amp; Policy Enforcement Work</title><content type='html'>&lt;span id=&quot;docs-internal-guid-67630fe0-653d-b340-434f-2661a8acd58a&quot;&gt;&lt;/span&gt;&lt;br /&gt;
810. On March 14, we <a href="https://www.blog.google/topics/ads/advertising-ecosystem-works-everyone/" target="_blank">shared information</a> about our work to remove bad ads and bad sites from our ad networks. With a combination of people, policies and technology we took down more than 3.2 billion ads in 2017, up from 700 million in 2015. That’s more than 100 bad ads per second. Today, we want to share more details about how our policies and policy enforcement work to help protect our network. <br />
811. <div class="separator" style="clear: both; text-align: center;">
812. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQzB1weCjJTsd1SlIf2uy9MrNatXwU7O24FhDMHj7tGWKi4qi8KOI2JmMjJi1kigySOuM1mf7IcR5Dd8NzUs9nnPSvBptmEt6AxKtKTPHpAQEOiKhdwLL2JiSoEpcqrG8RiPwA/s1600/How+Google%2527s+ads+policies+and+enforcement+work+-+FINAL.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="How Google's ads policies and enforcement work" border="0" data-original-height="1600" data-original-width="1137" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQzB1weCjJTsd1SlIf2uy9MrNatXwU7O24FhDMHj7tGWKi4qi8KOI2JmMjJi1kigySOuM1mf7IcR5Dd8NzUs9nnPSvBptmEt6AxKtKTPHpAQEOiKhdwLL2JiSoEpcqrG8RiPwA/s1600/How+Google%2527s+ads+policies+and+enforcement+work+-+FINAL.png" title="How Google's ads policies and enforcement work" /></a></div>
813. <div>
814. <br />
815. <br />
816. <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
817. <b><br /></b></div>
818. <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
819. <b><br /></b></div>
820. <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
821. <b><br /></b></div>
822. <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
823. <b><br /></b></div>
824. <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
825. <b><br /></b></div>
826. <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
827. <b><br /></b></div>
828. <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
829. <b><br /></b></div>
830. <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
831. <b>Policies </b></div>
832. <br />
833. We continuously monitor ads and content for policy compliance. <br />
834. <ul>
835. <li>If you’re an advertiser, <a href="https://support.google.com/adwordspolicy/answer/6008942?hl=en" target="_blank">our AdWords policies</a> determine which ads are acceptable and what types of products or services can be promoted with Google ads. For example, we prohibit technologies that attempt to deceive users or <a href="https://support.google.com/adwordspolicy/answer/6020954" target="_blank">abuse our network</a>, like auto-redirecting ads, malware-laden sites, or “trick-to-click” ads. </li>
836. <li>If you’re a publisher, our <a href="https://support.google.com/adsense/answer/48182?hl=en" target="_blank">AdSense program policies</a> outline the kinds of websites and content we allow to show Google ads. For example, our <a href="https://support.google.com/adsense/answer/1348688?hl=en" target="_blank">dangerous and derogatory content policy</a> prohibits publishers from running Google ads on content that promotes discrimination against marginalized groups. </li>
837. </ul>
838. We constantly review and update our policies to protect consumers, advertisers and publishers. In fact, in 2017, we added 28 new advertiser and 20 new publisher policies. <br />
839. <div>
840. <br /></div>
841. <div>
842. <br /></div>
843. <div>
844. <br />
845. <br />
846. <b>Technology & Talent</b><br />
847. <br />
848. To enforce these policies, we use a combination of people and technology. Google’s technology is designed to detect when ads or content violate our policies and disable them quickly. We employ automated filters that continuously identify policy issues, clean, and defend our ad systems. And we consider user feedback when people report sites and ads that they believe may be in violation of our policies.<br />
849. <br />
850. Technology helps us spot potential violations, but our talented reviewers and interdisciplinary team also work to enforce policies. When we review advertisers’ ads, we review everything from the ad creative to the landing page. For publishers, we evaluate elements including traffic patterns on the site and whether the content is appropriate to be monetized. Our teams are constantly reviewing because a publisher or an advertiser who is compliant with our policies today may not be tomorrow. </div>
851. <div>
852. <br /></div>
853. <div>
854. <br /></div>
855. <div>
856. <br />
857. <br />
858. <b>Controls</b><br />
859. <b><br /></b>
860. In addition to evaluating ads and sites for policy compliance, we provide advertisers controls they need to manage where and when their ads appear, and provide publishers the ability to control the type and format of ads appearing next to their content. For example, an advertiser of an extreme sporting event may use a <a href="https://support.google.com/adwords/answer/3306596?hl=en" target="_blank">Digital Content Label</a>, the film-rating style control for maturity level, to place their ads alongside content suitable specific audiences. Advertisers can couple these controls with placement exclusions, which allow advertisers to specify publishers, apps, or videos to avoid in their campaigns.</div>
861. <div>
862. <br /></div>
863. <div>
864. <br />
865. <br />
866. <br />
867. <b>Protecting our network</b><br />
868. <br />
869. Maintaining the health of our ad network is key to supporting the ecosystem of creators, publishers and advertisers that rely on Google ads to build their businesses. That’s why our teams are committed to refining our policies and fine-tuning our systems and controls to make sure Google ads work for everyone.<br />
870. <div>
871. <br /></div>
872. <br />
873. <span class="byline-author"><i>Posted by Amy Osekowsky Davis, Global Product Lead, Google Display Network</i></span></div>
874. </div>
875. </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/1204078538549703287'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/1204078538549703287'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/03/protecting-our-ad-network-how.html' title='Protecting our Ad Network: How Advertising Policies &amp; Policy Enforcement Work'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQzB1weCjJTsd1SlIf2uy9MrNatXwU7O24FhDMHj7tGWKi4qi8KOI2JmMjJi1kigySOuM1mf7IcR5Dd8NzUs9nnPSvBptmEt6AxKtKTPHpAQEOiKhdwLL2JiSoEpcqrG8RiPwA/s72-c/How+Google%2527s+ads+policies+and+enforcement+work+-+FINAL.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-6780309133791866577</id><published>2018-03-22T16:30:00.000-04:00</published><updated>2018-05-10T11:15:01.420-04:00</updated><title type='text'>Changes to our ad policies to comply with the GDPR</title><content type='html'>In May, Europe’s new General Data Protection Regulation (GDPR) comes into effect. Google is &lt;a href=&quot;https://www.blog.google/topics/google-europe/gdpr-europe-data-protection-rules/&quot; target=&quot;_blank&quot;&gt;committed to complying with the GDPR&lt;/a&gt;, and in preparation, we’ve been working with our customers and partners to inform them about changes we’re making to our policies across our various products. &lt;br /&gt;
876. <br />
877. Today we’re informing advertisers and publisher partners about changes to our ad policies.  Google already requires publishers and advertisers using our advertising services to get consent from end users to use our services, as required under existing EU law. However, the GDPR will further refine these requirements. <br />
878. <br />
879. To comply, we will be updating our <a href="https://www.google.com/about/company/consentstaging.html" target="_blank">EU consent policy</a> when the GDPR takes effect and the revised policy will require that publishers take extra steps in obtaining consent from their users. Before May, we will launch a solution to support publishers that want to show non-personalized ads, and we are working with industry groups, including IAB Europe, to explore proposed consent solutions for publishers. <br />
880. <br />
881. We’re aware that our customers and partners - European and international - have significant obligations under these new laws, as does Google. Publisher and advertiser partners can expect further updates as we approach the date when GDPR takes effect. <br />
882. <br />
883. &lt;span class=&quot;byline-author&quot;&gt;&lt;i&gt;Posted by Carlo D’Asaro Biondo, President, EMEA Partnerships&lt;/i&gt;&lt;/span&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/6780309133791866577'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/6780309133791866577'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/03/changes-to-our-ad-policies-to-comply-with-the-GDPR.html' title='Changes to our ad policies to comply with the GDPR'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-8404068828322077245</id><published>2018-03-20T17:00:00.000-04:00</published><updated>2018-03-20T17:01:46.326-04:00</updated><title type='text'>Today at Shoptalk: Turning intent into action to deliver better shopping experiences</title><content type='html'>We&#39;ve long talked about mobile being the &quot;future of retail.&quot; Now that this future has arrived, what&#39;s next? At this year’s &lt;a href=&quot;https://shoptalk.com/&quot; target=&quot;_blank&quot;&gt;Shoptalk&lt;/a&gt; in Las Vegas, I shared how today’s ever-curious, demanding and impatient shopper is moving and buying online, in stores, and even hands-free &lt;a href=&quot;https://www.thinkwithgoogle.com/consumer-insights/voice-assistance-consumer-experience/&quot; target=&quot;_blank&quot;&gt;with their voice&lt;/a&gt;—creating opportunities for retailers to assist them in ways never before possible. &lt;br /&gt;
884. <br />
885. Google has already made big investments in retail, and today, we’re the #1 driver of traffic and transactions to retailers’ sites in the U.S. But we want to create more value for the retail ecosystem, by combining our technology and deep understanding of what customers want with retailers’ unique products to make shopping truly seamless. Check out our updates from Shoptalk that highlight how we’re partnering with retailers to help deliver these shopping experiences for customers everywhere.<br />
886. <b><br /></b>
887. <b>Help shoppers take action, wherever and however they choose to shop. </b><br />
888. <br />
889. Shoppers findretailer products on Google in a multitude of ways—from Search’s sponsored Shopping Unit to YouTube to their Google Home device. But while they may be used to all these modes of discovery and buying, shoppers still prefer a frictionless, end-to-end shopping experience—and they gravitate toward retailers who provide it.<br />
890. <br />
891. Our new <a href="https://www.google.com/retail/shoppingactions/" target="_blank">Shopping Actions</a> program offers shoppers an easy way to shop retailer products across Google surfaces with a universal cart, whether they’re on mobile, desktop or even through voice via the Google Assistant, on devices like Google Home. Shopping Actions appear within the sponsored Shopping Unit on the Google Search page. No organic rankings are impacted or changed.<img alt="Shopping Actions" border="0" data-original-height="860" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPygSQLqhApFDaUJcjdK63GGgHRDtGyG7QrI1YDz2wZVE6TuCuFgLptD6MemMtKn6yX4KH-50b4XZ2S3bos-jbnySKaRMWm5ZIqEdZizRiFieSD4yEz0nokT9vGUkFCOgEAK4i/s1600/shopping+actions.png" title="Shopping Actions" /><br />
892. <div>
893. Check out our <a href="https://adwords.googleblog.com/2018/03/shopping-actions.html" target="_blank">full post</a> on Shopping Actions, or sign up <a href="https://www.google.com/retail/shoppingactions/" target="_blank">here</a> to learn more.  <br />
894. <br />
895. <b><br />Bridging online and offline worlds with ARCore</b><br />
896. <br />
897. What if shoppers could visualize their furniture from the comfort of their home? ARCore 1.0 gives retail developers the tools to build powerful augmented reality apps for Android phones as the virtual, digital and physical worlds come together. It now works on over 100 million devices, on more than a dozen different <a href="https://developers.google.com/ar/discover/#supported_devices" target="_blank">smartphone models</a> around the world.<br />
898. <br />
899. There are lots of great examples of AR powered shopping interactions today. Pottery Barn lets shoppers use AR to easily change the color and fabric on furniture to decide which looks best, and they can purchase directly in the app. You can find other retailers with shopping experiences built on ARCore, like IKEA, Jet.com, Lowe’s, eBay and more on the <a href="https://play.google.com/store?hl=en" target="_blank">Google Play Store</a>.<img alt="ARCore" border="0" data-original-height="578" data-original-width="1041" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhajFbnhyAoZ1X3Kn1d4drb6ADz-5woW4eGsQrTBVE5f-aUFqLyAnbW6XieKeDpoDAUfxhNq5kc-LL0h7IXQpMZYy2Nq15BVKS1Bli7STSOB-GNa268Qlgs1HAvkl6zdkVD0Vlz/s1600/inside+of+pixel+gif+%25281%2529.gif" title="ARCore" /><br />
900. To learn more, check out our full blog post <a href="https://blog.google/products/google-vr/early-explorations-arcore" target="_blank">here</a>.  <br />
901. <br />
902. <br />
903. <b>From the station to the store—building habit on transit with Google Pay </b><br />
904. <br />
905. When we launched Google Pay, we wanted to make paying fast and simple for as many people in as many places as possible. Transit was a big part of this vision, which is why we’re thrilled to partner with NXP to <a href="https://blog.google/topics/shopping-payments/google-pays-got-your-transit-ticket/" target="_blank">offer transit and prepaid tickets or passes on Google Pay</a>. Las Vegas is the first city to support this feature, which is powered by NXP’s new MIFARE 2GO Cloud Service and contactless technology.<br />
906. <br />
907. Now, people can <a href="https://www.lvmonorail.com/google-pay/" target="_blank">purchase Las Vegas Monorail passes online</a>, save them to Google Pay, and use their phones to ride. What makes this good for retailers? Habit. We’ve found the more people use their phones to ride transit, the more they’re willing to use their phones to pay in stores, according to internal Google research. Building a new habit in one area makes them more likely to apply it to another. And as we expand transit to more cities, we’re excited to see how this affects mobile payments at all the places people shop.</div>
908. <div class="separator" style="clear: both; text-align: center;">
909. <img alt="transit and prepaid tickets or passes on Google Pay" border="0" data-original-height="862" data-original-width="1086" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioa3_44eYpJskcOlj44KAtDn4RXMRuoriabZAGt_YjPMg1B7o0mCeQ6ixMTiUkJ1geK_UMIT3ovskdu8SeFzaUH6Fw6Uo9bRBZFXWMOC72dBOdiZCDINNCPM8K4yDQJEwaRdvS/s1600/Screen+Shot+2018-03-20+at+9.50.01+AM.png" title="transit and prepaid tickets or passes on Google Pay" /></div>
910. <br />
911. <br />
912. <div>
913. <b>Partnering for the future with investments in Cloud</b><br />
914. <br />
915. Underpinning this all, we’re continuing to grow Cloud with our partners in mind. We know the best shopping experiences rely on using data to provide these frictionless, personalized ways to shop, which is why we’ve made all the tools we use ourselves—unparalleled machine learning capabilities, analytics, raw computing power and scale—available to retail partners. <br />
916. <br />
917. Retailers are at the heart of building easier, more seamless shopping experiences for shoppers. By combining Google technology with industry expertise, we’re helping ensure these experiences are focused on the only audience that matters—the customer. <a href="https://cloud.google.com/solutions/commerce/" target="_blank">Google Cloud </a>can offer retailers true partnership on an open platform that gives shoppers both choice and convenience.<br />
918. <br />
919. Let’s make shopping magic. <br />
920. <div>
921. <br />
922. <br />
923. <span class="byline-author"><i>Posted by Daniel Alegre, President, Google Retail and Shopping</i></span></div>
924. <br />
925. <hr />
926. <span style="font-size: small;">1. Based on data from Google Analytics accounts that have authorized Google to share website data in an aggregated way. US only. January - December 2017.</span>
927. </div>
928. </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/8404068828322077245'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/8404068828322077245'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/03/today-at-shoptalk-turning-intent-into.html' title='Today at Shoptalk: Turning intent into action to deliver better shopping experiences'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPygSQLqhApFDaUJcjdK63GGgHRDtGyG7QrI1YDz2wZVE6TuCuFgLptD6MemMtKn6yX4KH-50b4XZ2S3bos-jbnySKaRMWm5ZIqEdZizRiFieSD4yEz0nokT9vGUkFCOgEAK4i/s72-c/shopping+actions.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-5479268593030034544</id><published>2018-03-19T03:00:00.000-04:00</published><updated>2018-03-20T15:31:34.994-04:00</updated><title type='text'>Help shoppers take action, wherever and however they choose to shop</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
929. Today’s consumers don’t just want answers; more and more, they’re craving relevant, meaningful, and <a href="https://www.thinkwithgoogle.com/consumer-insights/ageofassistance/" target="_blank">immediate assistance</a> in completing their day-to-day shopping tasks. We see this in our data: mobile searches for “where to buy” grew over 85% over the past 2 years.<sup>1</sup> Moreover, 44% of those who use their voice-activated speaker at least weekly say they use the device to order products they need like groceries and household items at least once a week.<sup>2</sup><br />
930. <br />
931. It’s clear that people want helpful, personal, and frictionless interactions that allow them to shop wherever and however they want -- from making decisions on what to buy, to building baskets, to checking out more quickly than ever before. Put simply, they want <i>an easier way to get their shopping tasks done</i>.<br />
932. <b><br />Introducing Shopping Actions</b><br />
933. <br />
934. That’s why we’re introducing our Shopping Actions program. It gives customers an easy way to shop your products on the Google Assistant and Search with a universal cart, whether they’re on mobile, desktop or even a Google Home device. <br />
935. <br />
936. By participating in the Shopping Actions program, you’ll be able to:<br />
937. <ul>
938. <li><b>Surface your products on new platforms like the Google Assistant with voice shopping. </b>Leverage our deep investments in machine learning, AI and natural language processing to offer your customers a hands-free, voice-driven shopping experience. </li>
939. <li><b>Help your customers shop effortlessly with you, across Google</b>. A <b>shareable list, universal shopping cart</b> and <b>instant checkout</b> with <b>saved payment credentials</b> work across Google.com and  the Google Assistant -- allowing your customers to seamlessly turn browsing into buying. For example, shopper Kai can do a search on Google for moisturizing hand soap, see a <b>sponsored listing</b> for up & up brand soap from Target, and add it to a Google Express cart. Later, in the kitchen, Kai can reorder foil through voice, add it to the same cart using Google Home, and purchase all items at once through a Google-hosted checkout flow.</li>
940. <li><b>Increase loyalty and engagement with your highest value customers. </b>1-click re-ordering, personalized recommendations, and basket-building turn one-time shoppers into repeat customers. If Kelly does a search for “peach blush,” for example, and she has opted to link her Google account with her Ultamate Rewards status, we’ll recognize this and surface relevant blush results as well as related items -- like makeup brushes -- from Ulta Beauty to help her build a basket with her preferred retailer. If we know she regularly purchases makeup remover on a monthly basis, we’ll surface the same brand of makeup remover to her, right when she has the highest intent to re-order.</li>
941. </ul>
942. In addition, Shopping Actions uses a <b>pay-per-sale</b> model, meaning you only pay when a sale actually takes place. Shopping Actions appear within the sponsored Shopping Unit on the Google Search page, and on Google.com/Shopping. No organic rankings are impacted or changed.<br />
943. <div class="separator" style="clear: both; text-align: center;">
944. </div>
945. <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
946. <div class="separator" style="clear: both; text-align: center;">
947. <img alt="shopping actions" border="0" data-original-height="860" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqOZa46ZJojJw7uaKQ6H_ZZtPwRyrQ7JRKSoqtG-QFHlu8oqgSxYhfT16l-k4d-F6rqie3O8MvrKd7rTukDrncHG6_nCyXdgHdBA3QeNdt4zkZvmhfelujP2fzpsX5sEdQr1pYfg/s1600/shopping+actions.png" title="shopping actions" /></div>
948. </div>
949. <b>Early retail partners are realizing results </b><br />
950. <br />
951. Across the board, our focus on surfacing highly relevant offers has not only delivered a positive experience to consumers, but has helped our retail partners as well. Early testing indicates that participating<b> retailers on average see an increase in total conversions at a lower cost, compared to running Shopping ads alone.<sup>3</sup></b> We have also seen an approximately <b>30% average increase in basket size </b>for merchants participating in Shopping Actions.<sup>4</sup> <br />
952. <br />
953. Furthermore, we partnered with MasterCard to do a pre/post study among a representative subset of five Shopping Actions merchants. We learned that after using Shopping Actions, a customer spent more with that group of merchants in the 4 month post period.<sup>5</sup><br />
954. <br />
955. <a href="https://www.target.com/" target="_blank">Target </a>and Google have a long-standing partnership, and a history of innovating together to make shopping easier and more inspiring. Target was one of the first retailers to test Google Express (now Shopping Actions), and last year expanded the offering nationwide. Over the last six months, Target has seen the size of guests’ Express baskets increase by nearly 20%, with strong adoption in new markets. <br />
956. <br />
957. “Our guests love the ease and convenience of making their Target Run without lifting a finger by using voice interface. And since the orders are shipped from a nearby Target store, they’ll have their items delivered to their home in just two days,” said Mike McNamara, Target’s Chief Information and Digital Officer. “This is just the beginning for Target and Google. Through our partnership, we’ll continue to add new benefits to help guests save time and money. Shoppers will soon be able to link their <a href="http://target.com/" target="_blank">Target.com</a> and Google accounts, creating a more personalized and intuitive shopping experience. And later this year, Target guests will be able to use Target’s REDcard when shopping through Google, providing 5 percent off purchases and free shipping.”<br />
958. <b style="font-weight: normal;"><br /></b>
959. <a href="https://www.ulta.com/" target="_blank">Ulta</a> Beauty has seen improvements in loyalty and customer engagement on Google Express, with average order value (AOV) increasing 35% since 2016. “Ulta Beauty looks to offer a seamless shopping experience to our guests wherever they are – instore or online at ulta.com. As a long term strategic partner, Google helps us build bridges between the digital and physical experiences we offer with last mile fulfillment that leverages our stores and expands our inventory across the Google Assistant and Search,” said Mary Dillon, CEO of Ulta Beauty. “When our guests buy through Shopping Actions, they can enjoy the immediate gratification they experience in-store and are coming to expect online. They also spend more with us and enjoy other benefits of being an Ulta Beauty shopper, like earning loyalty points through our award-winning Ultamate Rewards program.”<br />
960. <br />
961. Floral and gift retailer <a href="https://www.1800flowers.com/" target="_blank">1-800-Flowers.com</a> sees Shopping Actions as a way to get back to its roots of delivering immediate, personalized customer service. “Our job is not to tell customers they have to call us or visit us in a certain way, but to actually be where the customers have chosen to be. If we can make it a <a href="https://www.thinkwithgoogle.com/marketing-resources/experience-design/1-800-flowers-voice-assistants/" target="_blank">one-stop shopping experience</a>, we must,” said Amit Shah, CMO of 1-800-Flowers.com. “On Shopping Actions, you can buy something from Costco for yourself but at the same time deliver a gift from 1-800-Flowers.com to your niece who is graduating high school. From the customer's point of view, it provides a very seamless multi-channel and multi-mindset experience.”<br />
962. <b><br />Ready to get started? </b><br />
963. <br />
964. To learn more about Shopping Actions, sign up through our <a href="https://www.google.com/retail/shoppingactions" target="_blank">interest form</a> to be contacted with more information, or check out our <a href="https://support.google.com/merchants/topic/7131055" target="_blank">Help Center</a>.<br />
965. <br />
966. We look forward to making the shopping journey more helpful, personal, and frictionless with you!<br />
967. <br />
968. <span class="byline-author"><i>Posted by Surojit Chatterjee, Director of Product Management, Google Shopping</i></span>
969.  
970. <br />
971. <span class="byline-author"><i><br /></i></span>
972. <br />
973. <hr />
974. <span style="font-size: small;">1. Google Data, US, Jan- Jun 2015 vs. Jan-Jun 2017.<br />2. Google/Peerless Insights, ‘Voice-Activated Speakers: People’s Lives Are Changing’, Aug. 2017, n=1,642, U.S. monthly active voice-activated speaker owners (Amazon Echo/Dot and Google Home), A18+.<br />3. Google internal data, Feb - March 2018.<br />4. Google internal data, Q1 2017 vs 2018 YTD.<br />5. Mastercard Pre / Post Analysis of Shopping Actions Performance, March 2018. Analysis conducted among MasterCard users of 5 high frequency Shopping Actions Merchants From 4/26/17 – 8/24/17 (Pre) compared to 9/30/17 – 1/28/18 (Post) among 660,171 Existing merchant customers (shopped in last 6 months) , 703,848 New merchant customers (did not shop in last 6 months) and the subset of Shopping Actions customers 10,963 (pre) 11,385 (post). Additional $38 spent at merchants among Google Express Users in 4 month post period.</span>

975. </div>
976. </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/5479268593030034544'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/5479268593030034544'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/03/shopping-actions.html' title='Help shoppers take action, wherever and however they choose to shop'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqOZa46ZJojJw7uaKQ6H_ZZtPwRyrQ7JRKSoqtG-QFHlu8oqgSxYhfT16l-k4d-F6rqie3O8MvrKd7rTukDrncHG6_nCyXdgHdBA3QeNdt4zkZvmhfelujP2fzpsX5sEdQr1pYfg/s72-c/shopping+actions.png" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-2714783524060255046</id><published>2018-03-15T10:02:00.000-04:00</published><updated>2018-03-16T13:52:55.456-04:00</updated><title type='text'>Become the GOAT of mobile gaming with new innovations from AdWords &amp; AdMob</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
977. Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. Now, more than ever, developers like you can become gaming legends who run successful businesses too. To help you get there, we’re sharing several new innovations designed to grow your fan base and earn you more revenue from your apps.<br />
978. <div>
979. <br />
980. <b>Win people’s attention with new video ads on Google Play </b><br />
981. <br />
982. In a sea of mobile apps, it's critical to reach the right players at the right time and place. Universal App campaigns (UAC) use Google’s machine learning technology to find loyal fans across Google.com, Google Play, YouTube, and over 3 million sites and apps in the Google Display Network. To date, Google has delivered over <b>10 billion app installs</b> for developers through ads.<sup>1</sup> And we’re just getting started.<br />
983. <br />
984. Over the next few months, we’ll roll out a beta for <b>click-to-play video ads</b>—a new way to reach players on Google Play with sight, sound and motion. These placements will help you showcase your game <span style="background-color: white;">as they tap, swipe and scroll to find their next favorite app</span>.<br />
985. <br />
986. <center>
987. <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
988. <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz-SThQbXUU2ll7EwpEnE7lf9KpdNlqA0X69ugMG1EMWM4p4dbKouZoKPGa3wUb24nacXx6jQlUBou0FQWJtn_rHH-o3n4YEybbw3DnVnadHv3hnkIE8Xm0xRb3wBTrOZ8x6Vl/s1600/E02304209-GGL-Rewarded-Video-format-Demos_Kabam-gif-Feb-18.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="838" data-original-width="407" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz-SThQbXUU2ll7EwpEnE7lf9KpdNlqA0X69ugMG1EMWM4p4dbKouZoKPGa3wUb24nacXx6jQlUBou0FQWJtn_rHH-o3n4YEybbw3DnVnadHv3hnkIE8Xm0xRb3wBTrOZ8x6Vl/s640/E02304209-GGL-Rewarded-Video-format-Demos_Kabam-gif-Feb-18.gif" width="305" /></a></td></tr>
989. <tr><td class="tr-caption" style="text-align: center;"><i>New video ads in Google Play</i></td></tr>
990. </tbody></table>
991. </center>
992. <center>
993. <table border="0" cellpadding="5" style="width: 500px;">
994. <tbody>
995. <tr>
996. <td align="center" valign="center"></td>
997. </tr>
998. </tbody></table>
999. </center>
1000. <b>Find your next player with similar audiences </b><br />
1001. <br />
1002. With a world of games available on mobile, it can be hard to know who may fall in love with your game. Google helps by analyzing millions of signal combinations in real-time to help you reach the players you care about—like the ones who are likely to beat the first level or make an in-app purchase. In fact, that’s how we’re already helping drive 7 billion in-app events every quarter for our partners.<sup>2</sup><br />
1003. <br />
1004. But we have more to do. Today we're introducing similar audiences for UAC to help you find people who share similar interests with your best customers, right when they’re interested in games and apps like yours.<br />
1005. <br />
1006. Imagine you’re a developer with a popular mobile game and you’re launching a new title. With similar audiences, you can share your business data with Google to find more players like those playing your current game. By connecting you with more qualified customers, similar audiences can help unlock new opportunities to grow your business. Similar audiences will be available in beta to select advertisers starting in May.<br />
1007. <div>
1008. <br /></div>
1009. <br />
1010. <b>Make ad experiences more valuable with AdMob </b><br />
1011. <br />
1012. Video ads are more than just a canvas for showcasing your games. They can help turn your apps into a revenue-driving machine. Last year alone, we saw in-app video ad impressions grow 1.8x across our networks.<sup>3</sup><br />
1013. <br />
1014. But people will abandon even the best apps if the ad experience doesn’t fit the flow of the game or an ad doesn’t respect the player’s preferences. <a href="https://support.google.com/admob/answer/7372450?hl=en" target="_blank">Rewarded ads</a> create value for players by offering them incentives, like an extra life or a special power-up in the game when they need it most. And because players can choose when to watch, these ads don’t disrupt gameplay. That's why more than 45% of AdMob’s top 1000 gaming partners (by revenue) use rewarded ads to monetize their apps.<sup>4</sup><br />
1015. <br />
1016. Last year, we made it easy for you to deliver rewarded video ads lasting 6 to 60 seconds in portrait and landscape modes. Today, we’re introducing <b>two new rewarded ad experiences</b> that will become available to AdMob developers over the next few months: <b>playable ads and multiple-option video ads</b>. With these new formats, you can monetize your games while ensuring your players can interact with ads in a way that doesn’t interrupt their game play.<br />
1017. <center>
1018. <div style="overflow-x: auto;">
1019. <table border="0" cellpadding="5" style="width: 550px;">
1020.  
1021. <tbody>
1022. <tr>
1023.  
1024. <td align="center" valign="center"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
1025. <tr><td style="text-align: center;"><img height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8h7IN0cSu6WzNS0hT5oLWtbbZ-e96LiwQ8H-jwC6x4Bdy-pr-i9jtVcXQJaAYrbhTSYWmaEXFhh37sgIK-o45CUXoSNt1vw0fF2ERtNtgRXoie6Ty2qYtBztygmwVpnbyORpl/s400/Rewarded+ads+with+Multiple+Video+Options.gif" style="margin-left: auto; margin-right: auto;" width="223" /></td></tr>
1026. <tr><td class="tr-caption" style="text-align: center;"><i>Rewarded ads with multiple-option videos</i></td></tr>
1027. </tbody></table>
1028. </td>
1029.  
1030. <td align="center" valign="center"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
1031. <tr><td style="text-align: center;"><img alt="description here" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUSl_D6XBJBGWfq1hyrNyXUH_awguk7nZn8KPaH8UT4d_Ypx5Cevb-zaoXqU_LPNnU_oCGQK8VSr4zAWsAGFFhoAp4oZreCF9zPqXgu1oqDJOgVO4zfzurAonuffLxROq7skpM/s400/Rewarded+ads+with+PLayables.gif" style="margin-left: auto; margin-right: auto;" width="223" /></td></tr>
1032. <tr><td class="tr-caption" style="text-align: center;"><i>Rewarded ads with playables</i></td></tr>
1033. </tbody></table>
1034. </td>
1035.  
1036. </tr>
1037. </tbody></table>
1038. </div>
1039. </center>
1040. </div>
1041. <b>Earn more from your ad partners with Open Bidding on AdMob </b><br />
1042. <br />
1043. We know mediation is an important strategy to grow revenue from different ad networks. But you’ve also told us mediation can be difficult to manage. It’s time consuming to reconcile reports and chase payments from different partners. Implementing multiple ads SDKs increases development time and slows down your app. And, more than anything, mediation is based on historical CPMs, so it’s possible you’re leaving money on the table.<br />
1044. <br />
1045. Our new beta, <b>Open Bidding</b>, takes monetization to the next level. Now, networks can bid to serve ads in your app simultaneously in a single unified auction. The result: increased competition that could lead to higher revenue. Also, there are fewer SDKs to implement, payments are simplified, and you’ll get meaningful insights from integrated reports in a single performance dashboard.<br />
1046. <br />
1047. Open Bidding is already live with bids from Smaato, Index Exchange and OpenX. We’re looking forward to adding even more networks over the next few months, including AdColony and Vungle. That way you can earn more from your apps and get time back to make them even better.<br />
1048. <br />
1049. To learn more about these innovations, please join us at the <a href="https://events.withgoogle.com/google-gdc-2018/gdc-sessions/#content" target="_blank">Game Developers Conference</a> next week. My team and I look forward to sharing more details on the work we’re doing to make it easier for you to become the GOAT of mobile gaming.
1050.  
1051. <br />
1052. <br />
1053. <span class="byline-author"><i>Posted by Sissie Hsiao, VP of Product, Mobile App Advertising</i></span><br />
1054. <hr />
1055. <span style="font-size: small;">1. Google Ads Data, iOS/Android, Global, March 2018.<br />2. Google Ads Data, iOS/Android, Global, March 2018.<br />3. Google Ads Data, iOS/Android, Global, Jan 2016 - Dec 2017.<br />4. Google Ads Data, iOS/Android, Global, Jan. 2018.
1056. </span>
1057.  
1058. </div>
1059. </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/2714783524060255046'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/2714783524060255046'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/03/become-goat-of-mobile-gaming-with-new.html' title='Become the GOAT of mobile gaming with new innovations from AdWords &amp; AdMob'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz-SThQbXUU2ll7EwpEnE7lf9KpdNlqA0X69ugMG1EMWM4p4dbKouZoKPGa3wUb24nacXx6jQlUBou0FQWJtn_rHH-o3n4YEybbw3DnVnadHv3hnkIE8Xm0xRb3wBTrOZ8x6Vl/s72-c/E02304209-GGL-Rewarded-Video-format-Demos_Kabam-gif-Feb-18.gif" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3390965.post-480601310288219209</id><published>2018-03-13T11:00:00.000-04:00</published><updated>2018-03-13T11:28:11.652-04:00</updated><title type='text'>New ways to harness the combined power of Google and YouTube in AdWords</title><content type='html'>With the world’s information at people&#39;s fingertips, today’s consumers research everything before they buy—they read reviews, search for product details and watch videos to make the decision that’s right for them.&lt;br /&gt;
1060. <br />
1061. Whether it’s something major like a new car, or an everyday item like an umbrella, shoppers turn to Google for help deciding what to buy. Did you know that mobile searches on Google for 'best umbrella’ have grown over 140% in the past two years?<sup>1</sup> By the same token, review videos on YouTube had more than 50,000 years (438 million hours) worth of watch time on mobile alone.<sup>2</sup><br />
1062. <br />
1063. This morning at <a href="https://www.youtube.com/c/searchmarketingexpo/live" target="_blank">Search Marketing Expo West</a>, we’re announcing several innovations in the new AdWords experience to help you meet the increasing demands of consumers through search and video. 
1064. <br />
1065. <br />
1066. <b>Reach consumers who searched on Google...on YouTube </b><br />
1067. <br />
1068. Soon you’ll be able to reach people on YouTube who recently searched for your products or services on Google. For example, an airline could reach people on YouTube who recently searched Google.com for "flights to Hawaii." We call this custom intent audiences. Custom intent audiences can be an effective way to move undecided customers to action using the persuasive power of video. To get started, all you have to do is create a keyword list for your video campaign in the new AdWords experience.<br />
1069. <br />
1070. <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
1071. <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHG7DCDfLhrfIFhl3Zu8aOcxEXcYJWyREcfZtfxeZNqVbAkTux7XuPsu2pQBrS44O80yAGUvTP6fpR6YwNe3lSGO30v67XA2F1z1c3KWSx1JUyg-AB2nmAJPY3xK2DBOUddo3X/s1600/Untitled+design.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="900" data-original-width="1600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHG7DCDfLhrfIFhl3Zu8aOcxEXcYJWyREcfZtfxeZNqVbAkTux7XuPsu2pQBrS44O80yAGUvTP6fpR6YwNe3lSGO30v67XA2F1z1c3KWSx1JUyg-AB2nmAJPY3xK2DBOUddo3X/s1600/Untitled+design.png" /></a></td></tr>
1072. <tr><td class="tr-caption" style="text-align: center;"><style type="text/css">
1073. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}
1074. </style>
1075.  
1076.  
1077. <br />
1078. <div class="p1">
1079. <i>                          A Google search query and a TrueView for action ad as seen on mobile devices.</i></div>
1080. </td></tr>
1081. </tbody></table>
1082. <div class="separator" style="clear: both; text-align: center;">
1083. </div>
1084. <br />
1085. Online investment company Betterment used custom intent audiences to reach YouTube viewers who recently searched for financial keywords on Google. The brand increased its return on ad spend 6X compared to previous YouTube campaigns, and saw a 245% increase in searches on Google.com, including their brand term: "Betterment".<br />
1086. <br />
1087. Custom intent audiences are likely to drive the best results when paired with TrueView for action, our direct response video ad format expanding to global availability later this month. These video ads allow you to customize a call-to-action to drive the outcome that’s most important to your business, like leads or referrals. We automatically optimize these campaigns with <a href="https://support.google.com/adwords/answer/6268632?utm_source=aw-blog-fur&utm_campaign=EN" target="_blank">Target CPA bidding</a> for the most efficient results possible.<br />
1088. <br />
1089. <b>More AdWords innovations to save you time and drive better performance </b><br />
1090. <br />
1091. Innovations like custom intent audiences—along with all the other features we're developing—are only available in the new AdWords experience. In fact, the majority of advertisers are already using the new experience and <a href="https://adwords.googleblog.com/2017/11/new-adwords-innovations.html?utm_source=aw-blog-fur&utm_campaign=EN" target="_blank">benefitting from innovations</a> that save time and deliver better performance. Today, we’re introducing notes and the new Recommendations page.<br />
1092. <br />
1093. In the next few weeks, we’ll be rolling out notes to help you capture important events or details about your accounts right in your performance graphs so anyone in your business can see what caused a change in your performance. For example, you can leave a note to explain a recent spike in clicks for a particular promotion.
1094. <br />
1095. <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
1096. <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGhaczoZ_BlJkke-oqvQ4fclc4mSwDgjnVea_yOPsVHEh9pHYBcAT53iE9Ao6kcV30OflgME6xUtO5OoeQ2bJXsD0olnPL2qHKOluuMkQCmg5UkJ3m7_OkFXMtM3hbnNaOnJDj/s1600/Notes.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="860" data-original-width="1533" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGhaczoZ_BlJkke-oqvQ4fclc4mSwDgjnVea_yOPsVHEh9pHYBcAT53iE9Ao6kcV30OflgME6xUtO5OoeQ2bJXsD0olnPL2qHKOluuMkQCmg5UkJ3m7_OkFXMtM3hbnNaOnJDj/s1600/Notes.png" /></a></td></tr>
1097. <tr><td class="tr-caption" style="text-align: center;"><i>                                     An example of the notes feature in the new AdWords experience.</i></td></tr>
1098. </tbody></table>
1099. <br />
1100. We've also rebuilt and renamed the Opportunities page to help you focus on the most actionable fixes for your account. On the new <a href="https://support.google.com/adwords/answer/3416396?utm_source=aw-blog-fur&utm_campaign=EN" target="_blank">Recommendations page</a>, you'll now see 16 new types of recommendations to help you drive better results for your business, including suggestions to set your optimal bidding strategy, add audiences, or create better ads. Coming soon, you’ll also see your account’s performance score. This will help you prioritize improvements so you can optimize efficiently for better performance.<br />
1101. <br />
1102. <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
1103. <tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVCiskG5ktVtXb_Wl75nDNUYcbpKxA4DZ5SYxApJw8pbe5dQsdEwhxVPbdSSzrR3OuAJU1mcJMdJnvihQNPogK3-QcrOowx2s565A46NiOaXN4jZJkCb85UsmfElaeFiIpVDZ2/s1600/Recommendations.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="870" data-original-width="1552" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVCiskG5ktVtXb_Wl75nDNUYcbpKxA4DZ5SYxApJw8pbe5dQsdEwhxVPbdSSzrR3OuAJU1mcJMdJnvihQNPogK3-QcrOowx2s565A46NiOaXN4jZJkCb85UsmfElaeFiIpVDZ2/s1600/Recommendations.png" /></a></td></tr>
1104. <tr><td class="tr-caption" style="text-align: center;"><i>                              The new Recommendations page.</i></td></tr>
1105. </tbody></table>
1106. <br />
1107. <br />
1108. <div class="separator" style="clear: both; text-align: center;">
1109. <imageanchor style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="186" data-original-width="492" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia-oxq6OeMPmk59luThaZkljzmkH9757Db_JIUGh-VMW43BUWtXfDs-coKpinSX7U0JxOYgvQrwTd0i4VamxZOKH082-KvFA5c4sXARpvV1Mu-6O7V2iaPdXzyUih4dr9Pc8CS/s320/Screen+Shot+2018-03-09+at+11.08.13+PM.png" width="320" /></imageanchor></div>
1110. <i>After applying a recommendation for ECPC, global fashion retailer Mango saw a 59% increase in conversions. Seeing this success, Mango implemented Smart Bidding across all their accounts and drove an average increase in ROAS of 22%.</i><br />
1111. <br />
1112. <br />
1113. <br />
1114. SMX West is buzzing with energy this year. We hope you'll join us in our Learn with Google Classroom to connect and hear more about how these new products can help you grow your business. 
1115. <br />
1116. <br />
1117. <span class="byline-author"><i>Posted by Nicky Rettke, Group Product Manager for YouTube ads, and Anthony Chavez, Director, Product Management, AdWords
1118. </i></span>
1119.  
1120. <br />
1121. <hr />
1122. <span style="font-size: small;">1. Google Data, U.S. Jan. - June 2015 vs. Jan. - June 2017
1123. <br />2. YouTube Data, US, Classification review videos were based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, July 2015 - June 2017</span>
1124. </content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/480601310288219209'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3390965/posts/default/480601310288219209'/><link rel='alternate' type='text/html' href='http://adwords.googleblog.com/2018/03/youtube-and-search-innovations-smx2018.html' title='New ways to harness the combined power of Google and YouTube in AdWords'/><author><name>Inside AdWords Blog Owner</name><uri>http://www.blogger.com/profile/00929367910107236830</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHG7DCDfLhrfIFhl3Zu8aOcxEXcYJWyREcfZtfxeZNqVbAkTux7XuPsu2pQBrS44O80yAGUvTP6fpR6YwNe3lSGO30v67XA2F1z1c3KWSx1JUyg-AB2nmAJPY3xK2DBOUddo3X/s72-c/Untitled+design.png" height="72" width="72"/></entry></feed>

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