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<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>alumeio.info</title> <atom:link href="http://alumeio.info/?feed=rss2" rel="self" type="application/rss+xml" /> <link>http://alumeio.info</link> <description></description> <lastBuildDate>Sun, 01 Oct 2023 16:20:32 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.1.3</generator> <item> <title>What Does a Payday Loan Contract Look Like?</title> <link>http://alumeio.info/?p=79</link> <comments>http://alumeio.info/?p=79#comments</comments> <pubDate>Mon, 17 Jul 2023 23:14:07 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://alumeio.info/?p=79</guid> <description><![CDATA[Upon getting information about an upcoming school science fair and the need to consider a topic of interest, many students will typically have no idea where to get started. While the science fair is typically a common occurrence in any … <a href="http://alumeio.info/?p=79">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> Upon getting information about an upcoming school science fair and the need to consider a topic of interest, many students will typically have no idea where to get started. While the science fair is typically a common occurrence in any school at any grade level, there are different types of topics that should be taken a look at depending on the age of the student. After first taking a look at the many different categories of science projects, you will be able to locate a suitable choice of topic to take to the next level.There is a wide variety of categories that fall under the types of science projects that can be chosen for a school science fair. These include biology, chemistry, physics, microbiology, biochemistry, medicine, environmental, mathematics, engineering, and earth science. While you may not have yet learned very much in any of these categories, don’t be afraid to see what each one entails. Taking a good look at your interests will allow you to focus on the right direction to take.Many resources are also available for those who are unsure as to the topic they are wanting to use to create their science projects. If you take a look at the topics that fall under the biology category, you will likely notice that there are topics that deal with plants, animals, and humans. For those who are in 2nd grade or 3rd grade, an interesting topic may be to determine if ants are picky over what type of food they eat. While this topic might not be of interest to an 8th grader, it is certainly something in the biology category that an elementary school student would enjoy.Along with the biology category, a high school student may want to take a look at diffusion and osmosis in animal cells as this would be a more appropriate topic for the grade level. A student in 6th grade would be more advanced than an elementary school student, but not as advanced as a high school student. At this middle school grade level, a topic of how pH levels effect the lifespan of a tadpole may be of interest.Whichever resource is used to locate a topic for science projects, it is always a good idea to consider the grade level of the student prior to making a selection. It is always assumed to be best to have a project at an appropriate level in order to keep the attention of the student and provide a fun and enjoyable learning experience. </p><div class="mads-block"></div>]]></content:encoded> <wfw:commentRss>http://alumeio.info/?feed=rss2&p=79</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>PhD in Social Science</title> <link>http://alumeio.info/?p=77</link> <comments>http://alumeio.info/?p=77#comments</comments> <pubDate>Sun, 09 Jul 2023 19:02:52 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://alumeio.info/?p=77</guid> <description><![CDATA[Social Science is a subject which could covers archaeology, anthropology, geography, political science, history, criminology, population studies and sociology. In short, it explores the aspects of human society and human behaviour. A PhD in this field could be pursued given … <a href="http://alumeio.info/?p=77">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> Social Science is a subject which could covers archaeology, anthropology, geography, political science, history, criminology, population studies and sociology. In short, it explores the aspects of human society and human behaviour. A PhD in this field could be pursued given that the student has an education in Masters Degree with specialised area of Social Science. The programs differ according to the alternative fields. For example, if one chooses to specialise in population studies, the programs will cover demographics principles and population issues. If one chooses to specialise in archaeology, the programs are history and prehistoric studies. One who prefers to be specialised in global studies will study more on growth of nation, government, cultures and world economy. A PhD in this field in a specific field and area will study in detail of the chosen specialization.A PhD in Social Science gives advantages to the human race. There are much insights and understandings from the study and evaluation of human society from the past and also from the present. This furthers help in learning how human has developed and grown. With these studies, there are the needs to preserve the intrinsic values for the future generation while at the same time learn from the past human lives to enhance our future. The advantages to the human society are many.One who wishes to pursue a doctorate in this field is usually for those planning to have a job as a researcher. This post highly requires one with a PhD. One could also have a job as an archaeologist, demographer, historian, professor, criminologist, market analyst or sociologist. Since it offers various specialised studies and fields, one may find himself or herself in the chosen area of interest. There are many choices of jobs and professions in social science. 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<wfw:commentRss>http://alumeio.info/?feed=rss2&p=77</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Networking Marketing Resources: Refine Yourself Through Constant Education</title> <link>http://alumeio.info/?p=74</link> <comments>http://alumeio.info/?p=74#comments</comments> <pubDate>Sat, 08 Jul 2023 20:42:58 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Open educational resources]]></category> <guid isPermaLink="false">http://alumeio.info/?p=74</guid> <description><![CDATA[Open the doors to education by examining different techniques from networking marketing resources from different industries. Your business is special and your endless effort and sacrifices has made a world of difference but now you may be in snag. This … <a href="http://alumeio.info/?p=74">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<div id="article-content"><p>Open the doors to education by examining different techniques from networking marketing resources from different industries. Your business is special and your endless effort and sacrifices has made a world of difference but now you may be in snag. This snag may be due to some of the limited networking marketing resources that you are not using to the full advantage. Take a moment and ask yourself, what are some of my friend’s professions?</p><p>Your friend’s professions may offer some insight to how to use some of their networking marketing resources to your advantage. Some of your friends might be lawyers, doctors, car sales or a CEO at brand number 1. Your effort to find new ways to educate yourself goes beyond the world of MLM for your business may have a wow effect on your network and sales channels. If you stick to only using MLM techniques to help break through the mire, you may suffer a tremendous set back.</p><p>Open up a notebook and create a book for<strong> networking marketing resources</strong> for your own personal use. Jot down every type of book, video, webinar or technique that you have learned for your business. After you do this, do some researching for other MLM techniques and see if you have it already listed. If there is new information that has value, jot it down for further reference. Go on and explore other industries for their type of marketing resources, for example electronics, music, medical supplies and other types of influential prospects.</p><p>You may want to set down over a light dinner or over coffee and do a case study of a few companies to examine their networking and marketing aspects. The ideas that are generated will not always work but at least you’re making the right moves. After you do a few case studies, you may have a general idea on how to improve your network marketing strategy. Don’t forget to jot down any resources in the journal for later references. Sometimes going over the basics again, may give you a colorful idea for your business.</p><p>Ah, the sound of a fresh brewing pot of coffee, time to get your thinking cap on. You have created a resource list, examined it, did a few studies on other industries, etc. What now? The next step to break from the mire could include a meeting with your sponsor. A little face time with your sponsor or providing face time to those in your down line may help provide some insight to other problem areas. The problems may include presentation to technology use or your lifestyle. You need to troubleshoot these areas to help figure out what is causing you to be stuck in the mud. Keep learning and evaluating the methods, some may not work at first.</p></p></div><p><br/><a style="display:none;" target="_blank" href="http://corkfthu.info/">keyword</a><a style="display:none;" target="_blank" href="http://civycn.info/">keyword</a><a style="display:none;" target="_blank" href="http://cirghu.info/">keyword</a></p>]]></content:encoded> <wfw:commentRss>http://alumeio.info/?feed=rss2&p=74</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Hot Tips for Starting an Online Business</title> <link>http://alumeio.info/?p=72</link> <comments>http://alumeio.info/?p=72#comments</comments> <pubDate>Fri, 12 May 2023 10:31:25 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[best business ideas]]></category> <category><![CDATA[best online business]]></category> <category><![CDATA[best online business ideas]]></category> <category><![CDATA[best online business to start]]></category> <category><![CDATA[business ideas]]></category> <category><![CDATA[how to make money online]]></category> <category><![CDATA[make money online]]></category> <category><![CDATA[online business]]></category> <category><![CDATA[online business from home]]></category> <category><![CDATA[online business ideas]]></category> <category><![CDATA[small business ideas]]></category> <category><![CDATA[start an online business]]></category> <category><![CDATA[start online business]]></category> <category><![CDATA[starting an online business]]></category> <guid isPermaLink="false">http://alumeio.info/?p=72</guid> <description><![CDATA[Today the internet is flooded with the so called business opportunities. You may wonder why we termed it as the “so called business opportunities”. Well the answer is quite simple. In reality most of these business opportunities that you come … <a href="http://alumeio.info/?p=72">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> Today the internet is flooded with the so called business opportunities. You may wonder why we termed it as the “so called business opportunities”. Well the answer is quite simple. In reality most of these business opportunities that you come across on the internet can in no way be touted as a real opportunity. They can be rather termed as scams that lead people astray. Now this might bring about a question that in such scenario how can one distinguish between a scam and a real opportunity to start an online business. Read further to know better:</p><p> To start an online business, you first need to treat it as a real business right from day one. Here we stress the word business, because there are many who would jump into an online business opportunity, thinking it’s a rich quick rich scheme. If you are one, then you need to rethink it. Like any other traditional onsite business, even an online business needs to be built on solid, good reliable principles to ensure that your business sustains itself, and brings in consistent good income. </p><p> Take a minute and ask yourself if you would still be interested in running this online business 5 or 10 years down the road. If your answer is yes, then venture into it, otherwise it will just be a waste of time and money. (How many online programs have you bought and not gotten anywhere with?) </p><p> Any business requires time and effort to prove itself reliable. So if in the first few months you do not reap the harvest you expected do not label it as a failure. Don’t jump from one business opportunity to the other every quarter or every 6 months. Remember there are issues and drawbacks in every business; it’s only wise to get the existing issues resolved, than leaving it mid way and jumping to start an online business with another concept. </p><p> Don’t just jump at every opportunity that comes your way. Don’t believe in everything you read. The Web is filled with intelligent and skilled writers who create enticing sales letters, press reviews, articles, ads and much more that would drive potential customers like you to their client’s website. Do not be pulled in by clever words. Look beyond the testimonials and proofs. Look at the actual business. Talk with the business executives; clear all the doubts you have. Check for any reviews regarding the website. If you are convinced about the genuineness of the business opportunity, only then start an online business with them.</p><p> The best online business need not necessarily be the most lucrative business. Go by the sustainability and reliability of your business concept. It’s better to earn a steady and regular income for years than to make quick money in the beginning only to find out that you are left with nothing at the end.<br />Apart from these get yourself involved in various community forums where you can post your doubts and get clear and genuine answers from different members. When you decide on any opportunity to start an online business, if working with someone else’s program, be sure you get all the needed support from its staff to help you gain success. If you are starting independently, get to know others in your field so you can have allies with whom to discuss progress, developments and challenges. </p>]]></content:encoded> <wfw:commentRss>http://alumeio.info/?feed=rss2&p=72</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>An Overview – How Important is Telecommunications in E-Commerce and On-Line Business World</title> <link>http://alumeio.info/?p=70</link> <comments>http://alumeio.info/?p=70#comments</comments> <pubDate>Fri, 12 May 2023 05:09:59 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Telecommunications]]></category> <guid isPermaLink="false">http://alumeio.info/?p=70</guid> <description><![CDATA[Telecommunication is the term use to refer to a vast array of communication technologies that send information over distances. It is one of the enabling technology behind the internet.Telecom infrastructures and equipment transmit and receive information or voice and data … <a href="http://alumeio.info/?p=70">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> Telecommunication is the term use to refer to a vast array of communication technologies that send information over distances. It is one of the enabling technology behind the internet.Telecom infrastructures and equipment transmit and receive information or voice and data packets over different modes over very long distances.Telecommunication is a broad term as it also covers not only data communication such as the internet but includes voice telephony as well. Land line, mobile phone, satellite phones and even Voice-over-Internet Protocol (VoIP) are forms of voice communication under telephony technologies. Without Telecommunication services all e-commerce and internet business-related activities would come to a grinding halt.There are now a vast array of telecom services that connects all type of devices including computer networks, public telephone networks, television networks and radio networks.Telecom companies are like hauling companies. They can haul information from one point to another and vice-versa. It can dedicate one particular communication channel to connect a private computer network of one company say to its branch’s computer network located in another country. The service is called international lease line service. Telecom companies offer a variety of service, voice and internet access services are most in-demand.To get the best and cheapest telecom service, check-out this page on best voice and internet rates. The importance of finding the best telecom service should be stressed especially for start-up internet business.As mentioned, the internet is a system that interconnects computer networks across the globe and its telecommunication that makes possible.The internet is a public network free for use by anyone. Users of the internet however will have to pay telecom companies for the service of bringing internet access to their areas and for providing value-added service. Telecommunication companies have to invest millions of dollars on telecom infrastructuresIn rural areas,less-populated or less-dense areas, reliable access to internet is a major problem. Despite widespread advances in communication such as GSM/CDMA, Fiber Optics, Satellite and Wireless Systems, some areas are making do with low-speed dial-up access.Internet business needs access to reliable telecommunication services (e.g- telephone and broadband internet access is essential). Access to voice and data communication is hard especially in rural, remote and isolated areas. Few telecom companies dare to venture in because of very low potential return on investment. Telcos just won’t expand in areas with low projected return on investment.Internet access via satellite or VSAT is the easiest but not the most cost-effective way due to high cost of subscribing a VSAT service.In remote regions, local communities and entrepreneurs bonded together to put up a local communication systems in order to have access to telephone and the internet. You can find telecentre or community technology centers that serve as communication hub for the community in remote places. </p>]]></content:encoded> <wfw:commentRss>http://alumeio.info/?feed=rss2&p=70</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Three Critical “Post Recession” Rules to Getting Your Project Financed</title> <link>http://alumeio.info/?p=68</link> <comments>http://alumeio.info/?p=68#comments</comments> <pubDate>Thu, 11 May 2023 14:51:41 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[basic finance]]></category> <category><![CDATA[Finance]]></category> <category><![CDATA[finance basics]]></category> <category><![CDATA[finance books]]></category> <category><![CDATA[finance bros]]></category> <category><![CDATA[finance career]]></category> <category><![CDATA[finance degree]]></category> <category><![CDATA[finance frauds]]></category> <category><![CDATA[finance kya hai]]></category> <category><![CDATA[finance major]]></category> <category><![CDATA[finance meaning]]></category> <category><![CDATA[finance news]]></category> <category><![CDATA[finance shorts]]></category> <category><![CDATA[finance stock]]></category> <category><![CDATA[finance with sharan]]></category> <category><![CDATA[fix finances]]></category> <category><![CDATA[fix my finance]]></category> <category><![CDATA[learn finance]]></category> <category><![CDATA[mba finance]]></category> <category><![CDATA[mba finance jobs]]></category> <category><![CDATA[mba in finance]]></category> <category><![CDATA[personal finance]]></category> <category><![CDATA[public finance]]></category> <category><![CDATA[raga finance]]></category> <category><![CDATA[study finance]]></category> <category><![CDATA[what is finance]]></category> <category><![CDATA[yahoo finance]]></category> <category><![CDATA[yahoo finance premium]]></category> <guid isPermaLink="false">http://alumeio.info/?p=68</guid> <description><![CDATA[Like most entrepreneurs you are likely in love, head over heels, with your baby… your new business venture. You have toiled on the idea for months or years even. You have thought out every minute detail in your head and, … <a href="http://alumeio.info/?p=68">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> Like most entrepreneurs you are likely in love, head over heels, with your baby… your new business venture. You have toiled on the idea for months or years even. You have thought out every minute detail in your head and, perhaps, even put it all down on paper. You are convinced your venture will be a winner and now only one thing stands in the way of your dream becomes an exciting reality…money.Whether you need several hundred thousand dollars or several million to get your venture off the ground securing financing is inevitably the most frustrating and mystifying part of the process. Most well- intentioned entrepreneurs with worthy projects don’t even know where to begin in looking for money, and often head down dark paths with unscrupulous individuals who will never be able to advance their vision into a reality.The funding maze can be daunting, intimidating and more often than not a fruitless journey to nowhere. With today’s conventional lending environment being so dismal for small businesses and start ups is there any hope for you to breathe life into your baby? Absolutely there is, but ONLY if you employ the right financing strategy.There are three critical “Post recession” rules that you must understand and employ for any hope of achieving financing for your project. The good news is once you understand the proper strategy to package and position your business you’ll be on your way!The Right LenderIt may seem overly obvious but unless you get your project in front of a willing and able lender you will not get financing. So what is a willing and able lender? Today that is a private lender and certainly not a bank. Angel investors, venture capitalists and private equity lenders are all very active in today’s lending arena. While 97% of the population has been moaning over the “Great Recession” these lenders, the top 3%, have been buying everything at half price the last three years, building their wealth and investment capital. But here is the catch…you have to find a lender who 1) has the available and liquid capital to invest in your project and, 2) is willing to invest in your specific type of industry and project. Angels will typically only invest within the industry in which they made their wealth, while venture capitalists typically invest in an entrepreneur’s reputation. If you have built successful businesses before you new venture may attract the interest of venture capital money. However, if you are new to the game an angel investor will likely be your ticket. And these investors will quickly be able to determine whether or not your business plan “works” or not.The Right PlanPlain and simple…your business plan is everything. It is the lone document, your singular chance to impress a lender and move him or her to take action and finance your project. Tragically 95% of all business plans are DOA (Dead on Arrival) because they are inherently flawed in format, content and mathematical viability. In short these fateful plans can’t possibly work and would be torn to shreds by a lender should the plan every make it in front of one!Business plans written by entrepreneurs are typically done using a template from the Internet that was designed to be utilized for submission to a bank, not a private lender. 99.9% of all business plans written by the entrepreneur are overly verbose and overly subjective. Lenders look to the business plan to be 100% objective, to point out inherent downsides to the business in assessing the risk factor of possible investment. These plans are not concise and don’t provide the specific data private lenders MUST see.If that isn’t enough to disqualify your plan nearly all business plans are written exactly the opposite way they should. They are mistakenly written with a flowery description of the business vision, maybe a mission statement, a look at the industry and why this venture will succeed in the marketplace, a marketing section and BAM into financials. The financials are most likely built to support the business plan suppositions in the preceding sections. They are often guesses and always impossible to achieve.An “elite” business plan, on the other hand, requires that a series of specific questions be answered in advance of writing the plan that will dictate the “hard” financial variables required. Once these “hard” variables are determined they will dictate the process and strategy for developing the financial projections and then the entire content plan itself is a result of these financial certainties. A plan written backward to forward stands an infinitely greater likelihood of seeing money than the way 99.9% of business plans are written!The Right WordsSo you now have your project in front of an able and willing lender, with an elite business plan that “works” for him or her to review. Then you get the phone call…”I’m highly interested in financing your project. Can you be in my office next Tuesday at 3pm to meet?” All of a sudden you are excited and terrified at the same time! At this stage there is likely a 75% chance your project will get financed. However a very large step remains that must be taken with precision for you to reach the financial end zone.When you speak with a lender on the phone and, for sure, when you meet with a lender face to face there are CRITICAL words and phrases to say and NOT to say. The reality is that you will likely get less than ten minutes in front of a lender to “close the deal.” The wrong words will literally sink your project. Not only do you have to convey supreme confidence with a lender it is equally important is to sound incredibly competent. After all, you are asking this person to invest a significant amount of money with you. They do not and will not make the mistake of investing in the wrong person, despite how great the project may be.Unless you are schooled as to the intricacies of this monumental interaction with someone who can change your life forever it is a crap shoot. If you say too much or say too little it might be an indication to a lender that you are not a good investment risk. 95% of all projects never make it this far, so look to someone who can help role play with you on what to say and not to say. Properly orchestrated your face to face meeting with the lender will be a resounding success and the last test to finalizing your financing.In summary there are undeniable rules of the financing game for entrepreneurs to follow in their quest for financing…ignore them at your own peril. The good news is that if you follow the blueprint I have laid out for you here by employing an impeccable financing strategy you will rise to the top of the heap and stand an excellent chance of turning your dreams into reality. </p>]]></content:encoded> <wfw:commentRss>http://alumeio.info/?feed=rss2&p=68</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Media Advertising Must Adapt to Survive in 2009</title> <link>http://alumeio.info/?p=65</link> <comments>http://alumeio.info/?p=65#comments</comments> <pubDate>Thu, 11 May 2023 09:49:08 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[advertising agency]]></category> <category><![CDATA[advertising basics]]></category> <category><![CDATA[advertising concepts]]></category> <category><![CDATA[advertising fails]]></category> <category><![CDATA[advertising industry]]></category> <category><![CDATA[advertising space]]></category> <category><![CDATA[advertising week]]></category> <category><![CDATA[best advertising]]></category> <category><![CDATA[children advertising]]></category> <category><![CDATA[creative advertising]]></category> <category><![CDATA[digital advertising]]></category> <category><![CDATA[facebook advertising]]></category> <category><![CDATA[false advertising]]></category> <category><![CDATA[online advertising]]></category> <category><![CDATA[targeted advertising]]></category> <category><![CDATA[tv advertising]]></category> <category><![CDATA[visual advertising]]></category> <category><![CDATA[what is advertising]]></category> <guid isPermaLink="false">http://alumeio.info/?p=65</guid> <description><![CDATA[Broadcasters, marketers and media buyers agree that, because we now live in a video-on-demand world in which consumers control what they watch and when, the broadcast advertising model is broken. And while the media industry is still sorting through their … <a href="http://alumeio.info/?p=65">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> Broadcasters, marketers and media buyers agree that, because we now live in a video-on-demand world in which consumers control what they watch and when, the broadcast advertising model is broken. And while the media industry is still sorting through their predicament on television, perhaps the even more troubling news is that, due to the tough economic conditions the world faces going into 2009, all indications are that online ad spending will dip over the next year. What can media companies and advertisers do in this floundering ad ecosystem? The short answer: they will have to change the way advertising is bought and sold, measured and delivered.Traditional television audiences are eroding. In October, the four biggest broadcast networks reported declines in audiences between the ages of 18 and 49. Many analysts believe that those eyeballs are moving from television to online. Advertising Age, in a study on social networking and its impact on television, found that 25% of users of social networking sites like Facebook indicated they were spending less time watching TV because of the time they were spending online. And more than a third of all 12 – 64 year olds online indicated they used social networking sites regularly. With audiences being siphoned away from television, and using time-shifting digital video recorder (DVR) technology like TiVo to skip ads while they are watching TV, advertising dollars to be had in the broadcast medium are on the decline.So media companies should simply follow their audiences online, right? The picture is not that clear. The current economic climate is eroding ad spending across the board. TechCrunch indicates that in the third quarter, Google, Yahoo, Microsoft and AOL collectively eked out only a 0.6% increase in online advertising revenue quarter over quarter. MediaPost.com reports that, while online ad revenue is up 11% year-to-date, compared to last year’s growth of 26%, growth has all but stalled in 2008. They predict that 2009 will be the first flat year for online ad spending since 2003. Others offer an even gloomier outlook. In a survey of attendees at AdTech New York, private equity firm Halyard Capital found most predicted digital-marketing budgets would be down 10-20% in 2009.And even worse news for media companies: rates that advertisers are paying for digital ad space, as traditionally measured by cost-per-thousand impressions (CPM), are trending downward. According to research by Morgan Stanley, the average CPM for a banner ad has dropped from $3 to $1 over the past decade. Consensus seems to be this is because of the proliferation of available inventory (places on the internet to display these ads). In China, advertisers are paying as little as $.05 CPM because of the rapid explosion of inventory. And MediaPost predicts that this decline in the rates advertisers are paying will extend to online video advertising in 2009, which is an area that has been enjoying a two year spike in CPMs.But what about those social networks to which television viewers are being drawn? Do they offer hope? Halyard Capital found that 68% of those surveyed believed social networks are in the “strongest position to expand” among the alternative marketing channels over the next two years. Advertisers see vast potential in social networking as a channel in which to better target advertising to consumers because of all of the personal information being shared. And content providers see opportunities to tie together traditional media and social networking. Broadcasters are starting to incorporate community features into their online video players. Companies like Joost are tapping into social networks like Facebook for social video sharing.At first glance, then, social networks seem to offer promise as an advertising haven in an economic downturn. Sites like Facebook, MySpace and YouTube boast a tremendous number of pageviews, a higher than average number of pageviews per user, and a longer average time-on-site. In a CPM-driven world, this massive pool of pageviews represents a virtual treasure trove of “inventory,” because of the sheer number of eyeballs. The problem, however, is that the data shows that the actual performance of ads on these social networks is absolutely dismal. Click-through rates on these sites are 10 to 100 times lower than the average for banner ads, which were already in the 0.1 percent to 1 percent range.According to Dr. Augustine Fou, Senior VP of Digital Strategy at MRM Worldwide, a digital marketing agency, the very nature of social networking sites make them unsuitable for traditional advertising:”While the largest Web 1.0 sites (Yahoo, CNET, New York Times, etc.) were content sites that aggregated massive audiences and supported large numbers of pageviews, the largest Web 2.0 sites are social networking sites. The nature of these two types of sites is very different. Users go to Web 1.0 sites and portals to read content or do e-mail by themselves. Users go to Web 2.0 social networks to interact with others and are usually so immersed in socializing they are even less likely to see, let alone act upon, ads, despite the large number of pageviews generated per session. This may partially explain the dramatically lower click rates for ads on social networking sites. “Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., postulates that social networks are not only ineffective channels for advertising, they are wholly inappropriate places to market in which attempts to do so alienate consumers. McConnell poses the question to advertisers: “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?” He makes the point that “social media” is not really “media” at all. Media is a one-way communication that contains blank spaces that constitute inventory for advertising. Social networking is a dialog between consumers, in which advertising becomes disruptive. Consumers were not intending to create media, they were intending to talk to someone.If television ad revenue is on the decline, digital ad spending on the whole is trending downward, and social networks are failing to deliver on their promise to reach consumers, what can advertisers and media companies do to weather the storm? Advertisers must ensure that they are getting the best return on investment they can on their remaining ad spending dollars. Instead of paying for the biggest number of eyeballs they can, they should focus on advertising best positioned to make a conversion. Online, this likely signals a needed shift from a CPM model, where advertisers pay for the number of folks who will see an ad, to performance-based measurements. An ad model based on performance would have advertisers paying only for clicks or other targeted consumer actions.McConnell predicts that as the economy worsens, the fortune of performance-based advertising will rise as impression-based models falter. “‘Spray and pray’ is a little harder to do when you’re under economic pressure,” he said. “So performance-based advertising will gain share over CPM.”And according to Dr. Fou, “in the Web 2.0 advertising landscape, many advertisers have already moved beyond the cost-per-impression (CPM) model to a more measurable and accountable cost-per-click (CPC) model (e.g., Google Adwords) in which they only pay when users click through, no matter how many times the ad is displayed. Some have even moved to the next step of cost-per-action (CPA), where the advertiser does not pay until the user does the desired action-e.g., make a purchase. “How can media companies respond to the demand for performance-based advertising? It is no longer enough to simply make inventory available, now these companies must ensure that the advertisements will be effective. This means that it will be more important than ever to target the right advertising to the right consumer at the right time. And media companies will have to work directly with the advertisers to ensure that advertising is tightly integrated with the content in a way that provides the right context and timing for the message.One channel that offers some interesting promise for targeting of content is mobile. 62% of AdTech’s attendees responding to the survey by Halyard cited mobile as the advertising platform that will grow the most in the next two years. Mobile has the potential to target a consumer at exactly the right time and the right place. Imagine walking into a drug store and receiving a coupon by text message on your mobile phone for an over-the-counter pain reliever. That is the power of location-based advertising, made possible by the proliferation of global positioning system (GPS) technology on mobile phones, that allows providers to know exactly where you are. This is not science fiction – companies like Loopt and NAVTEQ are already starting to serve up location-based ads on a handset near you.And while social networks may not prove to be the holy grail in providing a channel for advertising, their vast potential for understanding and targeting consumers may still be the key to effective advertising in a performance-based world. Dr. Fou explains that “By redefining social networks as ‘the collective conversations and actions of customers, evidenced online,’ marketers can instead use social networks as places to do research-e.g., test messages with real customers in a real environment, listen to how customers describe their products or services to peers, or get ideas for new products or how to improve current products. And finally, advertisers can identify influencers, mavens or ‘heavies’ on social networks (the ones who are most active in talking, posting or sharing) and let them beta-test and write about their product or service.”Not only can social networks help advertisers better identify, understand and influence their targets, they have the potential to exponentially extend their reach. According to Advertising Age, there is “emerging evidence that mapping the online relationships among consumers — creating so-called social graphs — can be just as valuable as traditional targeting and segmentation in predicting how people will respond to marketing messages.” The idea is to not only market to your identified target consumer, but market to the other people in that consumer’s social network. The theory is that advertisers should associate “consumers who are already connected and share values and beliefs, a concept called homophily.” Yahoo and several small start-ups are starting to prove out this theory.Finally, there may still be hope for television. In early November, Dish Network struck a deal with advertising technology firm Invidi that involves the creation of “advanced receivers” capable of “targeted advertising delivery” and “dynamic commercial insertion.” According to Advertising Age, what this means is “[r]ather than bombarding millions of TV viewers with the same ads for things many of them may not be looking to buy, marketers could in the next two to three years send different ads to different households — making certain, for example, that Procter & Gamble wouldn’t have to pay for Pampers ads watched by a couple with no wee tykes and General Motors wouldn’t have to show ads for its Hummer vehicles to a house full of Prius enthusiasts.” Industry experts believe that if consumers are presented with highly relevant advertising, they are far less inclined to skip the ad on their DVR. </p>]]></content:encoded> <wfw:commentRss>http://alumeio.info/?feed=rss2&p=65</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Commercial Vehicle Finance Loans</title> <link>http://alumeio.info/?p=63</link> <comments>http://alumeio.info/?p=63#comments</comments> <pubDate>Fri, 17 Mar 2023 17:39:42 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://alumeio.info/?p=63</guid> <description><![CDATA[Commercial vehicle finance loans are something that many businesses look into for a variety of reasons. Office based jobs will sometimes give company vehicles to particular employees as an added benefit. This is especially true if there is an outside … <a href="http://alumeio.info/?p=63">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> Commercial vehicle finance loans are something that many businesses look into for a variety of reasons. Office based jobs will sometimes give company vehicles to particular employees as an added benefit. This is especially true if there is an outside sales staff or a need for the employees to make visits to clients outside of their base of operations. Instead of utilizing the employee’s personal vehicle and compensating for mileage, the company will supply a company vehicle and apply for commercial vehicle finance loans to stock the employees with company cars. This is sometimes better for the image of the company, can help keep costs down and assist with branding. Commercial vehicle finance loans are also used when purchasing vehicles for delivery of freight. Any business that deals with the shipping and delivery of wares should look into commercial vehicle finance loans.A company with an upscale image may purchase vehicles for employees that portray a particular image. A commercial vehicle finance loan can help accommodate this need by allowing the company to purchase several high end vehicles for company use. Because maintenance and mileage on an employee’s individual car can be expensive, the company can regulate those costs by supplying a company vehicle. The commercial vehicle finance loan amount will be known and it will be easier to budget for that expense. Branding can also be used when purchasing cars through a commercial vehicle finance loan. Often vehicles are branded with the logo and a possible slogan so those who are traveling and see the vehicle will get brand recognition. The use of a commercial vehicle finance loan to purchase these types of vehicles will often help increase sales revenue by increased exposure to the brand name.Commercial vehicle finance loans are very similar to personal loans. Often there is a need for a down payment and then monthly payments are made on the note for the total cost of the loan. The advantage of the commercial vehicle finance loan is that companies can make a larger loan with the assets as collateral. This way, larger items such as trucks can be purchased and many vehicles can be purchased at once. Commercial vehicle finance loans are available for outright purchases as well as leases. Commercial vehicle finance loans used for leasing vehicles are typically used by companies that want to keep newer vehicles and trade them in every few years. Using a commercial vehicle finance loan for sale or lease of vehicles to be used in business will help companies keep a set amount of money budgeted yet allow the company to have a fleet of cars or trucks at their disposal.Commercial vehicle finance loans are available through private lenders, banks and dealerships. As with any loan, commercial vehicle finance loans should be researched to get the best deal. The finance officer of the company should sit down with bank officers at banks and lending institutions to understand what the terms of the commercial vehicle finance loan are and what the repayment options are before settling on one. </p>]]></content:encoded> <wfw:commentRss>http://alumeio.info/?feed=rss2&p=63</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>A Catch-22 In Selling SEO</title> <link>http://alumeio.info/?p=61</link> <comments>http://alumeio.info/?p=61#comments</comments> <pubDate>Fri, 17 Mar 2023 15:57:10 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://alumeio.info/?p=61</guid> <description><![CDATA[Any good SEO Internet marketing firm will tell you there are many challenging factors that need to be overcome in selling search engine optimization and social media types of services in today’s market place.The most challenging factors reside in demonstrating … <a href="http://alumeio.info/?p=61">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> Any good SEO Internet marketing firm will tell you there are many challenging factors that need to be overcome in selling search engine optimization and social media types of services in today’s market place.The most challenging factors reside in demonstrating the technicality of the SETUP process along with the necessity of ONGOING SERVICES concerning the positioning and ranking of websites to the Generation X and Baby Boomer’s. It isn’t that these particular folks are any less wise or don’t employ current marketing techniques necessary in structuring their specific corporation(s). What is more likely a possibility is: These business owners are dead set against change.<br /> They need much more education concerning SEO, SEM, Mobile and Social Marketing services.Local small business owners or mid-sized company decision makers whom are within — the ladder era of Baby Boomers as well as those folks whom were born in the beginning years of the Gen X age — have been doing business for ten, fifteen even thirty years with what we refer to as Traditional Marketing Methods. Using sales methods, profit methods, marketing methods and methods of developing databases by way of telemarketing, cold calling and classic networking techniques, etc.Throughout the past fifteen to twenty years, marketing and sales have been slowly shifting to the digital dominion with the creation of Internet marketing, search engines as well as the relationship that’s begun with regards to being able to develop associations through social media sites, which is taking people away from using the traditional methods of marketing.To be visible to the entire target market today including all of the demographics and age categories – you must compete on the multi-functional playing field which includes the combination of Internet Marketing, SEO, Local Listings or Google Maps, Social Media, Mobile Applications mixed with some of the above mentioned traditional marketing techniques. Bundled together in such a way as to produce prospects and conversions.Impediment Of Selling SEO to Baby Boomers!As powerful as Internet Marketing, Search Engine Optimization, and Social Media might be, demonstrating these awesome tools to more mature decision makers (i.e. Baby Boomers) is usually a complicated task. Especially being that we as (SEO-ers) are in an intensively growing market with the continuous flow of new IT-SEO and Social Media type businesses popping up everywhere.Not to mention the part-timers attempting to supplement their income and international SEM businesses that vow to provide similar outcomes at a percentage of the price. Without divulging the truth that they have no intentions of attempting to rank for good keyword phrases and social media conversions.This is one of the main reasons why you now have an intrigued but doubtful audience. An audience remaining faithful to their very own conventional ways of marketing and is in desperate need of being educated regarding the Online advertising, marketing and conversion probabilities of SEO, social media and mobile applications.As powerful as these new technologies are: Common myths, thought patterns and unsure feelings, are directly involved when buying SEO and Social Media services by these misinformed Boomer and Generation X clients.Taking in to consideration that not all Boomers and Gen X age entrepreneurs fit this mold but the following are everyday concerns that have been emerging within the SEO, Social and Mobile Media product sales procedure.SEO and Conversion progression??SEO – Some prospects have been known to say something like -”I could find a small Off Shore Company to get these tasks done for around $400 per month as well as getting my business high rankings. Why should I fork out a premium price to your SEO Company that can perform a similar outcome?”Local business owners or any business owner for that matter, is flooded daily with unwanted telemarketing calls and emails. These days a few of these email messages and random calls are from off-shore or mom and pop type SEM and/or Social Media companies offering “The best page rankings” for about $300-$500 per month.They take advantage of unsuspicious company owners with unrealistic Internet perceptions offering proposals cleverly disguised as PPC or promising second-hand services such as Internet search submission. And unfortunately the fact is a lot of the techniques used by “low-end” companies are considered to be using bad SEO techniques.Meaning that the final outcomes they produce through their “almost illegal” methods could actually do more harm then good by having their client’s website penalized by search engines like Google, Yahoo and Bing.And if these companies are following methods approved by the search engines then another trick they try and pull is showing #1 rankings for queries like “auto repair shops in Denver Colorado.” Which has no Local Monthly Searches and no Global Monthly Searches according to the reliable Google AdWords Tool.To some business owners “auto repair shops in Denver Colorado” may appear to be a good keyword phrase since a portion of their clientele fit this category and can view them ranking 1st for that key phrase. The issue is that — that phrase has NO search volume PERIOD. Instead they should use a SEO service like 1st Page Success LLC that can get them ranked for a phrase like”Auto Repair Denver” which brings a much, much more potent 1st page ranking result – having an exact word search of approximately 720 Local and Global Monthly searches. The dilemma here is that they, (as Local Entrepreneurs,) do not understand queries have different quantities.Which reminds me of another issue concerning small business owners. Some are still under the opinion that they cannot be positioned for top level phrases in any case,so the wise action to take is pinpoint the very long particular keyword phrase which only produces a few or as seen above zero searches each month.This is one of the reasons why there are Local Small Business Owners out there today claiming that SEO and Local Business Listings Do Not Work. When in reality if a Small Business Owner invests in an SEO Company that can rank them on the 1st page, in one of the top 4 positions, for at least 3 quality keywords it is going to double or triple their business and change it forever.The Other Side Of The Coin, Are You A Victim?So, now lets look at the other side of the coin, ??where there are several companies getting extravagant sums of money for SEO and Social Media products and services which usually victimize non technically educated local small business owners.There are many businesses around today still charging extravagant fees and one business in Denver comes to mind charging $2895 just to submit a website to top search engines like Google and Yahoo.These days this type of service is needless mainly because sites are already indexed. And if for some odd reason your business wasn’t indexed then the indexing task could be completed in as few as 10 minutes. It is in fact just about sinful but I know of small business owners who have actually purchased these services lacking the understanding of the value associated with what they were actually receiving. This is a shame and justifies the importance of educating the business owners in our markets.What is considered to be a good online consumer experience?Some still believe, if their website has a form somewhere on it along with a “contact us” page that has their address, email and contact number then they are providing a good online consumer experience.Even though some would consider this to be a beginning. In general web sites are developed inadequately or are built on non-sufficient themes,which impede their clientele’s navigation. Another needed aspect of any good website is the call-to-action. A lot of websites out on the World Wide Web do not incorporate even one call-to-action.In addition to all of this, small business owners with websites, a-lot-of-times do not have an understanding of their specific click through and conversion-rates.What some still think in regards to Social Marketing. With regards to Facebook some people believe:<br /> “Young people information, it’s stuffed with games and social events and it’s not something to be used for company promotions.”</p><p>With regards to Twitter some people believe: “Tweeting is filled with boring data, that I can do for myself all day long, why would I buy from you?”With regards to LinkedIn some people believe: “Why would I have to insert people I know or that are current customers or business acquaintances?”Influencing Baby-Boomer and Gen Xers to shell out for social, Internet, SEO, SEM and/or Mobile products and services can be a bit of a struggle because frequently these entrepreneurs do not utilize Internet and Social Media Marketing. And by chance ifthey actually do use these services on a rudimentary basis they don’t usually understand the extreme sales potential, of these powerful avenues.Several people who run businesses still observe social media marketing to be complicated and a time consuming task that target audiences outside their specified market.To some business owners, one hundred calls is much more valuable than a hundred or so fans, internet connections or brand new followers. You should understand that some business owner’s idea of social interface is actually the traditional method of networking events, BNI groups and door-to-door visits which is not what people current with social media would consider social interaction.While you can easily calculate SEO and Social Return on investment, there are some whom still are skeptical of this avenue of advertisement. Even though those out dated strategies could easily get decent end results, they may be more expensive and take longer to execute.What most do not understand is that one could endure an enhanced likelihood to convert more prospects if they were to connect with them on-line before they made or scheduled a sales appointment??The Fear of Change & Fear of Inadequacy.Pride – There are many Local Business Owners whom have been in business for 10, 15, 20 years and have been running their businesses using traditional methods of marketing since they began. These business owners are usually under the impression – “If it aint broke, why does it need to be fixed?”This creates an issue that needs to be addressed and overcome before you can successfully market SEO and Social Media products to this older generation. The traditional marketing and sales techniques worked for the past X amount of years and these methods even continue to keep performing at a reduced percentage today. However it is the reduced performance of the traditional marketing methods like the plummeting size of the Yellow Pages that has begun to worry these owners.Fear – Some wander – “What would happen if their company were to pay all this cash for Internet and Social Marketing and end up receiving little to no consequences?”??One of the worries entrepreneurs have concerning SEO and Social Media marketing is that they are afraid of receiving a poor ROI. This is a legitimate dilemma particularly if they have heard of company’s whom went with a cheap SEO provider producing inadequate results, infrequent up-dates and so on and so forth.Efficiency of Selling SEO Services.So taking into consideration the above obstacles, what is an efficient way to sell SEO services? First and Foremost it is absolutely imperative to make it a priority to educate the clientele.<br /> Glazing over topics that your particular prospective client might not seem to comprehend is an injustice. It is vital that you show definite relationships between Web optimization / social media marketing as well as sales.<br /> Be ready for “so what?” Do to mis-representation or lack of due diligence, some small business owners still may disregard the fact that when it comes to SEO and Social Media, “There is No One Size Fits All.” This same group will assume they can get SEO and Social Media at a discounted rate.The fact remains it takes experts hours of time to rank for competitive keyword phrases and once ranked it takes experts hours of time to keep a company ranked for those phrases. And this isn’t even taking into consideration research and development for the best phrases or SEM, LBLO, Social Media development and so on. So if you are not prepared for the “So what” attitude, and your only reply is, “You Get What You Pay For When It Comes To SEO and Social Media.” Then you’ll lose and you will close very few sales.??Also be prepared to come across business owners that want something for nothing. They will want you to promise them you will get them conversions. Since this is just another form of marketing and advertising it is no different than the newspapers and yellow pages of years gone by. Conversions are the business owners responsibility. Getting the site to have a decent CTR is the responsibility of the person or company selling the SEO service.The Legitimacy of SEO and Internet Marketing.A good SEO Company can guarantee they will be able to get a certain percentage of keyword phrases for any Internet campaign ranked on the 1st page of a search engine like Google, Yahoo or Bing. Nor can any legitimate SEO company guarantee conversions. Why? Because conversions are the responsibility of the small business owner to convert the leads generated by good Internet rankings into customers. Not the responsibility of a SEO company.Legitimate SEO Company’s like 1st Page Success have 90 day guarantee’s stating they will get 1, 2, 3, 4 good keyword phrases with good competition ranked organically or for local maps in top search engines depending on the size of the campaign for each of their clients.They also have in place other guarantees for social media and mobile applications. Again, if you don’t have legitimate guarantees and are not prepared to properly address these types of concerns then you’ll lose and close very few sales.The bottom line </p>]]></content:encoded> <wfw:commentRss>http://alumeio.info/?feed=rss2&p=61</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>SEO – What is Search Engine Optimization and How it Can Benefit Your Business</title> <link>http://alumeio.info/?p=58</link> <comments>http://alumeio.info/?p=58#comments</comments> <pubDate>Fri, 17 Mar 2023 14:17:38 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://alumeio.info/?p=58</guid> <description><![CDATA[What is Search Engine Optimization?Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company’s website … <a href="http://alumeio.info/?p=58">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> What is Search Engine Optimization?Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company’s website ranks on Search Engine Result Page (SERP), the more searchers will visit your site.As a marketing strategy for increasing site’s relevance, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site’s coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company’s website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.The term “SEO” can also refer to “Search Engine Optimizer”. This is an industry term that refers to agencies and consultants that carry out search engine optimization process on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That is why almost all credible SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out effectively.Search Engine Optimization as a Marketing Strategy for BusinessesSo how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company’s website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings rankings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increases the number of searchers who will visit your site.A successful online marketing campaign may usually involve SEO, but it also consists of the use of paid advertising on search engines, building high quality websites to engage and persuade site visitors take action either through enquiries or online sales, setting up analytic programs to allow site owners to measure their successes and improving a site’s conversion rate.Benefits of SEO for BusinessesBusinesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:o Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your product or service.o Increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product/service key phrases to rank higher on search engines.o Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week – without stopping.o Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your product or service.o Long term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent whereas the cost for Pay-Per-Click (PPC) Advertising is ongoing.o More value for dollars. Once your company’s website has achieved high organic rankings for various key phrases, you will not have to pay for each visit. Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit to your site.However, to make sure that you have a successful SEO implementation, you need to make sure that your dedicated SEO agency abides to the guidelines of search engine when optimizing your site…White Hat SEO VS Black Hat SEOWhen it comes to SEO, there are 2 schools of thoughts – White Hat SEO vs Black Hat SEO. White hat SEO is techniques that search engines recommend as good practice and black hat SEO is those techniques that search engines do not approve of. For SEO consultants who practise white hat SEO, they tend to produce results that last a long time. Black hat SEO techniques may get a website to rank well initially, but the site will eventually be banned either temporary or permanently once search engines discover what they are doing.So it is very important for you to know the best practices in the SEO industry and make sure that the SEO agency that is handling your account uses techniques that conform to the search engines’ guidelines and involves no deception.White hat technique is generally summed up as creating content for users, not the search engines. The content that is created should be easily accessible to search engine spiders, rather than intending to trick the algorithms from its intended purpose. So, the general rule of thumb is to stay on the safe side by creating content that is relevant to your target audience. Search engines value relevancy – they will definitely want to rank a site higher their organic listings if the content on the site is what searchers are looking for.Black hat technique usually involves techniques that attempt to improve rankings that are disapproved by search engines, or involve deception. One common black hat technique is to use hidden text, either as text coloured similar to the background of the website, or positioned off-screen. Another common technique known as cloaking is to load a different page depending on whether the page is accessed by a human or a search engine spider.Search engines will penalize sites which use black hat techniques, either by reducing their organic rankings or even eliminating them from their database completely. This is a very costly mistake on the business point of view as you will lose out a lot of grounds as your competitors are enjoying free organic traffic from search engines due to their high rankings for major key phrases. One infamous example was in February 2006, whereby Google removed BMW Germany from its database for use of black hat methods. However, the company has quickly apologised and cleaned up the offending pages and were eventually restored to Google’s database.Therefore, it is very important to make sure that your SEO agency is moving away from black hat methods. You will not want to be blacklisted by search engines which will translate into loss in sales and profits.Keyword Research – The Key Factor to Successful SEO ImplementationMajor search engines like Google, Yahoo, MSN Live and AOL get a lot of searches every day. Before you implement SEO to your website, you must know what key phrases or keywords your target audience is using to search for the product or service that you offer.Whether you like it or not, there is a good chance that many people have never heard of your company. These people might be your customers, if only they can find you on search engines and buying from you. It is well accepted that building awareness is the first step to land a new customer. For example, when someone sees a TV advertisement about that new car, you hope that he or she is in the market for a car at the moment. However, relatively few people are in that situation at any one time. Majority of people who saw the TV advertisement have no interest in buying a car at the moment. But someday they will. So advertisers know that the messages – the model of the car and company name in their commercials will stick in viewers’ minds, who might remember the message later when they are ready to buy a car. It is the same for SEO.Searchers might not know that your company offers a particular product or service unless they see your site listed on the Search Engine Result Page (SERP). Unless they see your listings, they will not think of you. Most of the time, searchers looking for a product or service for the first time might not be aware of any specific company or brand name as they are just gathering information. However, according to a research done by search marketing consultancy iProspect, more than 55 percent of searchers expect to see big brands listed at the top of search results. The same study also shows that over 66 percent of searchers believe that sites that are listed at the top of search results are the top companies in their field. So can you imagine how this affects your company’s brand awareness? If your company’s website is not listed at the top of search results, they will not see your company as a “big brand” in their mind. Therefore, it is extremely important for you to optimize keywords or key phrases that your target prospects will use to find the product or service that you are offering.So what types of keywords or key phrases should you choose? Businesses should target keywords that are relevant to the content of their websites. Basically, keywords can be categorized into 3 types, which are: “Too Hot Keywords”, “Just Right Keywords”, and “Too Cold Keywords”. Too Hot keywords are single word search terms like “Aircon” and “Translation” which do not seem to be targeted enough to get conversions. These keywords usually bring in high search volume (which is naturally tempting to optimize) but the conversion may not be as ideal as targeting keywords which falls into the “Just Right” category. (For examples: Aircon Servicing, Translation Agency Singapore”) By optimizing those “Just Right” keywords, businesses can get more targeted traffic to their websites and increase the chance of conversions.Choosing the right keywords is the real beginning of any SEO effort. After you have determined the right set of keywords to target, you can start the work of search engine optimization.Why do you need to outsource SEO?SEO is a very time-consuming process as continual fine-tuning and monitoring need to be done. Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your company.A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.Last but not least, in order to achieve successful optimization results, it is very important for your SEO agency to work closely with your website designer if you have your own IT department. This is because your company website needs to be both visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions. </p>]]></content:encoded> <wfw:commentRss>http://alumeio.info/?feed=rss2&p=58</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel></rss> If you would like to create a banner that links to this page (i.e. this validation result), do the following:
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