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  11. <title>Adwords, Ecommerce, and Dropshipping Consultants &#8211; Montessori Interactive</title>
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  13. <link>https://montessorii.com</link>
  14. <description>Advertise on Google Adwords, Facebook Ads, and Bing Ads with guidance from our certified ad specialists</description>
  15. <lastBuildDate>Sat, 26 Dec 2020 05:23:30 +0000</lastBuildDate>
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  25. <title>Adwords, Ecommerce, and Dropshipping Consultants &#8211; Montessori Interactive</title>
  26. <link>https://montessorii.com</link>
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  30. <item>
  31. <title>US Trademark Fees</title>
  32. <link>https://montessorii.com/blog/2020/12/26/us-trademark-fees/</link>
  33. <dc:creator><![CDATA[Admin]]></dc:creator>
  34. <pubDate>Sat, 26 Dec 2020 04:32:19 +0000</pubDate>
  35. <category><![CDATA[trademarks]]></category>
  36. <guid isPermaLink="false">http://montessorii.com/?p=611</guid>
  37.  
  38. <description><![CDATA[US TRADEMARK FEE INCREASES The United States Patent and Trademark Office (USPTO) will be increasing several trademark fees in 2021. For example, the standard US trademark application fee will increase from $275 to $350, while the TEAS Plus US trademark application fee will increase from $225 to $250. In order to maintain your trademark, post <a href="https://montessorii.com/blog/2020/12/26/us-trademark-fees/" rel="nofollow"><span class="sr-only">Read more about US Trademark Fees</span>[&#8230;]</a>]]></description>
  39. <content:encoded><![CDATA[<p>US TRADEMARK FEE INCREASES</p>
  40. <p>The United States Patent and Trademark Office (USPTO) will be increasing several <a href="https://www.uspto.gov/trademark/laws-regulations/updated-trademark-ttab-fees-processes" target="_blank" rel="noopener">trademark fees</a> in 2021. For example, the standard US trademark application fee will increase from $275 to $350, while the TEAS Plus US trademark application fee will increase from $225 to $250. In order to maintain your trademark, post registration filings such as the Section 8 declaration and the Section 71 declaration will need to be filed during designated time periods. The 2021 USPTO fee increases will see the Section 8 and Section 71 declarations increase $100 to $225 per International Class.</p>
  41. <p>&nbsp;</p>
  42. <p>SELLING TRADEMARKS &#038; BUYING TRADEMARKS</p>
  43. <p>If you no longer wish to maintain your trademark, one option is to sell your trademark. Some of our clients are looking to purchase registered trademarks in certain goods and services categories. We can market your unwanted trademarks to potential buyers to see if there is any interest.</p>
  44. <p>&nbsp;</p>
  45. <p>TRADEMARK HELP</p>
  46. <p>If you need assistance in US trademark filings or international trademark filings, feel free to email us at <a href="mailto:trademarks@montessorii.com" target="_blank" rel="noopener">trademarks@montessorii.com</a> . We provide patent, design, and trademark services in many jurisdictions, including the United States (US), the European Union (EU), the United Kingdom (UK), Canada, Australia, China, and Taiwan. Similarly, if you are looking to buy or sell trademarks, feel free to email us at <a href="mailto:trademarks@montessorii.com" target="_blank" rel="noopener">trademarks@montessorii.com</a> .</p>
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  49. </item>
  50. <item>
  51. <title>Attend the Taiwan Ecommerce Show, Next to Taipei 101</title>
  52. <link>https://montessorii.com/blog/2018/09/25/attend-the-taiwan-ecommerce-show-next-to-taipei-101/</link>
  53. <dc:creator><![CDATA[Admin]]></dc:creator>
  54. <pubDate>Tue, 25 Sep 2018 13:16:40 +0000</pubDate>
  55. <category><![CDATA[Ecommerce]]></category>
  56. <category><![CDATA[ecommerce]]></category>
  57. <category><![CDATA[multichannel marketing]]></category>
  58. <category><![CDATA[online advertising]]></category>
  59. <category><![CDATA[online marketing]]></category>
  60. <guid isPermaLink="false">http://montessorii.com/?p=490</guid>
  61.  
  62. <description><![CDATA[The Discover Advanced Trends in E-Commerce (DATE) Expo will be held this week from Thursday, September 27, 2018 to Saturday, September 29, 2018 at the Taiwan World Trade Center (TWTC1), across the street from Taipei 101. In the afternoons, Montessori Interactive will help Minder Patent and Trademark Group hold informal discussions on a wide variety <a href="https://montessorii.com/blog/2018/09/25/attend-the-taiwan-ecommerce-show-next-to-taipei-101/" rel="nofollow"><span class="sr-only">Read more about Attend the Taiwan Ecommerce Show, Next to Taipei 101</span>[&#8230;]</a>]]></description>
  63. <content:encoded><![CDATA[<p><img decoding="async" class="aligncenter size-full wp-image-491" src="http://montessorii.com/wp-content/uploads/2018/09/Taiwan-Ecommerce-Show.jpg" alt="Taiwan Ecommerce Show" width="844" height="300" srcset="https://montessorii.com/wp-content/uploads/2018/09/Taiwan-Ecommerce-Show.jpg 844w, https://montessorii.com/wp-content/uploads/2018/09/Taiwan-Ecommerce-Show-300x107.jpg 300w, https://montessorii.com/wp-content/uploads/2018/09/Taiwan-Ecommerce-Show-768x273.jpg 768w" sizes="(max-width: 844px) 100vw, 844px" /></p>
  64. <p>The <a href="https://www.ecexpo.com.tw/en_US/index.html" rel="noopener" target="_blank">Discover Advanced Trends in E-Commerce (DATE) Expo</a> will be held this week from Thursday, September 27, 2018 to Saturday, September 29, 2018 at the Taiwan World Trade Center (TWTC1), across the street from Taipei 101. In the afternoons, Montessori Interactive will help Minder <a href="https://minderlaw.com" target="_blank" rel="noopener">Patent and Trademark Group</a> hold informal discussions on a wide variety of ecommerce topics.</p>
  65. <p>Feel free to come to Booth A0136 in the afternoon to ask questions about online marketing, localization, ecommerce platforms, etc.</p>
  66. <p>Directions to the booth are provided below. From the Front Entrance of TWTC1, go to the Information Booth to register for a badge. After getting your badge, head into the show&#8217;s left entrance, then turn left again to go towards Entrance Door 18. We are right next to Door 18. See you this week!</p>
  67. <p><img decoding="async" class="aligncenter size-full wp-image-492" src="http://montessorii.com/wp-content/uploads/2018/09/Ecommerce-Show-Directions.jpg" alt="Ecommerce Show Directions" width="1477" height="1108" srcset="https://montessorii.com/wp-content/uploads/2018/09/Ecommerce-Show-Directions.jpg 1477w, https://montessorii.com/wp-content/uploads/2018/09/Ecommerce-Show-Directions-300x225.jpg 300w, https://montessorii.com/wp-content/uploads/2018/09/Ecommerce-Show-Directions-768x576.jpg 768w, https://montessorii.com/wp-content/uploads/2018/09/Ecommerce-Show-Directions-1024x768.jpg 1024w, https://montessorii.com/wp-content/uploads/2018/09/Ecommerce-Show-Directions-285x214.jpg 285w" sizes="(max-width: 1477px) 100vw, 1477px" /></p>
  68. <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-493" src="http://montessorii.com/wp-content/uploads/2018/09/Ecommerce-Show-Booth-A0136.jpg" alt="Ecommerce Show Booth A0136" width="1097" height="1235" srcset="https://montessorii.com/wp-content/uploads/2018/09/Ecommerce-Show-Booth-A0136.jpg 1097w, https://montessorii.com/wp-content/uploads/2018/09/Ecommerce-Show-Booth-A0136-266x300.jpg 266w, https://montessorii.com/wp-content/uploads/2018/09/Ecommerce-Show-Booth-A0136-768x865.jpg 768w, https://montessorii.com/wp-content/uploads/2018/09/Ecommerce-Show-Booth-A0136-910x1024.jpg 910w" sizes="(max-width: 1097px) 100vw, 1097px" /></p>
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  70. </item>
  71. <item>
  72. <title>Google Adwords Is Now Google Ads, Merging Marketing and Ad Management</title>
  73. <link>https://montessorii.com/blog/2018/07/14/google-adwords-is-now-google-ads-merging-marketing-and-ad-management/</link>
  74. <dc:creator><![CDATA[Admin]]></dc:creator>
  75. <pubDate>Sat, 14 Jul 2018 15:13:00 +0000</pubDate>
  76. <category><![CDATA[Online Marketing]]></category>
  77. <category><![CDATA[Adwords]]></category>
  78. <category><![CDATA[Google Ads]]></category>
  79. <category><![CDATA[online advertising]]></category>
  80. <category><![CDATA[PPC]]></category>
  81. <guid isPermaLink="false">http://montessorii.com/?p=465</guid>
  82.  
  83. <description><![CDATA[AdWords was the first attempt that Google made on breaking through the advertising industry. And we can safely say that this was an attempt better than everyone out there, looking at how far it has brought Google. This year, AdWords finally reached the legal age. Unfortunately, or perhaps even fortunately for it, Google decided it <a href="https://montessorii.com/blog/2018/07/14/google-adwords-is-now-google-ads-merging-marketing-and-ad-management/" rel="nofollow"><span class="sr-only">Read more about Google Adwords Is Now Google Ads, Merging Marketing and Ad Management</span>[&#8230;]</a>]]></description>
  84. <content:encoded><![CDATA[<p>AdWords was the first attempt that Google made on breaking through the advertising industry. And we can safely say that this was an attempt better than everyone out there, looking at how far it has brought Google. This year, AdWords finally reached the legal age. Unfortunately, or perhaps even fortunately for it, Google decided it was finally done and needed something even more efficient. And Google, since the beginning, is right again. In the 18 years that AdWords has dramatically served, so much has changed. Advertising strategies have changed so much; digital panels have replaced traditional billboards, and social media influencers are considered more potent than TV coverage. All of this, coupled with social changes compelled Google to take the step forward in what is to be another leap in the advertising industry. The critical plan behind all of this commotion is to merge the advertising and marketing tools that Google previously offered, and form a multi-tasking, efficient, and all-around platform that works seamlessly on all fronts.</p>
  85. <p><strong>Say hello to Google Ads! </strong></p>
  86. <p>And so, Google Ads are born. Combining the marketing and advertising departments into one, Google has again played smartly and raced ahead of all competitors with just one move. This venture brings the DoubleClick advertiser products under the Google Marketing Platform, while the DoubleClick for Publishers and DoubleClick Ad Exchange go under the umbrella of the Google Ad Manager.<br />
  87. The reason behind this transition is simple. While AdWords only focused on the textual content that any advertisement had to offer, with each passing day, advertisers and marketers found less and less use for it. In a bid to accept that advertising had moved beyond its conventional methods, Google Ads aims to supply products with over the top marketing strategies and even better advertising solutions that cater to the modern customer (who does not have time to read up on everything, of course). </p>
  88. <p><img loading="lazy" decoding="async" src="http://montessorii.com/wp-content/uploads/2018/07/Google-Adwords.png" alt="Google Adwords" width="505" height="263" class="aligncenter size-full wp-image-466" srcset="https://montessorii.com/wp-content/uploads/2018/07/Google-Adwords.png 505w, https://montessorii.com/wp-content/uploads/2018/07/Google-Adwords-300x156.png 300w" sizes="(max-width: 505px) 100vw, 505px" /></p>
  89. <p>This new strategy lets Google now focus on not just the text and engagements at the same time; it also gives it complete control over the UI/UX to make the experience better for potential customers.<br />
  90. In case you have a business that you would consider too small to break through the internet marketing and advertising barriers, you might need to think again! Google Ads comes as an attempt not just to improve the services that the tech giant has been offering for the past two decades, but also to conquer newer territories that other competitors do not even consider yet. With the help Google Ads will be providing to startups in the form of technical expertise and excellent online advertising, Google already has an army of customers join its cause in the way of startup managers as well as their investors or crowd funders. This not just leads Google to a territory that is virtually free of any competition, it also lets it set all the ground rules which everyone who comes late to the party shall have to follow.</p>
  91. <p><strong>What’s more?</strong></p>
  92. <p>While still on the path to roll, we are still craving for more information on the Google Ads front. However, with what we have available, it is not just new, Google Ads is revolutionary. DoubleClick Search has been renamed to Search Ads 360, which now helps a customer gain control of all the analysis and planning that goes on regarding their business’ search campaign. And listen to this! What other place offers more than a hundred integrations with third-party ad solutions? This is one more step towards transparency for Google to shatter people&#8217;s belief that Google only uses this business to favor its products in the end. Before we move on to the other section, let us tell you that if you were a pro on AdWords, advertising already comes to you naturally. But with the new Google Ads, you will realize there was so much more than you had in yourself!</p>
  93. <p><strong>Google Marketing Platform: The Second Part of the Merger</strong></p>
  94. <p><img loading="lazy" decoding="async" src="http://montessorii.com/wp-content/uploads/2018/07/Google-Marketing-Platform.png" alt="Google Marketing Platform" width="527" height="228" class="aligncenter size-full wp-image-470" srcset="https://montessorii.com/wp-content/uploads/2018/07/Google-Marketing-Platform.png 527w, https://montessorii.com/wp-content/uploads/2018/07/Google-Marketing-Platform-300x130.png 300w" sizes="(max-width: 527px) 100vw, 527px" /></p>
  95. <p>Say goodbye to the DoubleClick advertiser products as the baton is now passed on to Google Analytics 360 Suite. We must say we are pretty impressed with how it has turned out to be. Bringing everything together is usually so tedious a task that big conglomerates design generally separate products for each function. But Google has truly outdone itself with the Marketing Platform. With its trademark minimalist approach, Google brings the measurement and analysis of your ad campaigns together and makes them seamless.</p>
  96. <p><img loading="lazy" decoding="async" src="http://montessorii.com/wp-content/uploads/2018/07/Google-Marketing.png" alt="Google Marketing" width="465" height="327" class="aligncenter size-full wp-image-469" srcset="https://montessorii.com/wp-content/uploads/2018/07/Google-Marketing.png 465w, https://montessorii.com/wp-content/uploads/2018/07/Google-Marketing-300x211.png 300w" sizes="(max-width: 465px) 100vw, 465px" /></p>
  97. <p>The Marketing Platform brings together all the older formations from DoubleClick Digital Marketing and the Analytics 360 Suite, so you know what is going on if you are an old user. And if you just got started, you could never have started at a better time, friend!</p>
  98. <p><strong>The Ad Manager</strong></p>
  99. <p>The last most important feature is that of the Ad Manager that Google now incorporates into Google Ads. For old users, it is just a combination of DoubleClick for Publishers and DoubleClick Ad Exchange, packed with a lot more powerful tools and visuals so high you would wish it came when you were starting out.</p>
  100. <p><img loading="lazy" decoding="async" src="http://montessorii.com/wp-content/uploads/2018/07/Google-Ad-Manager.png" alt="Google Ad Manager" width="561" height="218" class="aligncenter size-full wp-image-468" srcset="https://montessorii.com/wp-content/uploads/2018/07/Google-Ad-Manager.png 561w, https://montessorii.com/wp-content/uploads/2018/07/Google-Ad-Manager-300x117.png 300w" sizes="(max-width: 561px) 100vw, 561px" /></p>
  101. <p><strong>Moving on</strong></p>
  102. <p>We understand how everyone is apprehensive of change, and they should be. After all, who knows what direction your product might go into with sudden changes in its marketing strategy? However, it is the world’s common belief that nobody does advertising better than Google, and to put your campaign in these hands is the safest decision one can make. There are still plenty of options out there. But let us tell you firsthand that you will not be finding anything better than Google Ads when you go out there. With UI in the mix and Google&#8217;s constant drive to help out everyone with their internet advertising, it only assures us even more that with so many people on board, there are also lesser chances of anything wrong happening. Rest assured, you are safe and sound with your business being monitored by Google’s tools!</p>
  103. <p><img loading="lazy" decoding="async" src="http://montessorii.com/wp-content/uploads/2018/07/Online-Advertising.png" alt="Online Advertising" width="589" height="248" class="aligncenter size-full wp-image-467" srcset="https://montessorii.com/wp-content/uploads/2018/07/Online-Advertising.png 589w, https://montessorii.com/wp-content/uploads/2018/07/Online-Advertising-300x126.png 300w" sizes="(max-width: 589px) 100vw, 589px" /></p>
  104. ]]></content:encoded>
  105. </item>
  106. <item>
  107. <title>Build a Bigcommerce Ecommerce Website</title>
  108. <link>https://montessorii.com/blog/2018/07/14/build-a-bigcommerce-ecommerce-website/</link>
  109. <dc:creator><![CDATA[Admin]]></dc:creator>
  110. <pubDate>Sat, 14 Jul 2018 15:01:44 +0000</pubDate>
  111. <category><![CDATA[Ecommerce]]></category>
  112. <category><![CDATA[Bigcommerce Partner]]></category>
  113. <category><![CDATA[Bigcommerce website]]></category>
  114. <category><![CDATA[ecommerce]]></category>
  115. <guid isPermaLink="false">http://montessorii.com/?p=459</guid>
  116.  
  117. <description><![CDATA[&#160; Selling Lots of Different Products If you are only selling a handful of products, you can probably survive using a simple Wix, Squarespace, or WordPress website. However, for larger ecommerce websites, it makes sense to develop the website on a specialty ecommerce platform such as Bigcommerce. As a Bigcommerce Partner, we have developed several <a href="https://montessorii.com/blog/2018/07/14/build-a-bigcommerce-ecommerce-website/" rel="nofollow"><span class="sr-only">Read more about Build a Bigcommerce Ecommerce Website</span>[&#8230;]</a>]]></description>
  118. <content:encoded><![CDATA[<p>&nbsp;</p>
  119. <p><strong>Selling Lots of Different Products</strong></p>
  120. <p>If you are only selling a handful of products, you can probably survive using a simple Wix, Squarespace, or WordPress website. However, for larger ecommerce websites, it makes sense to develop the website on a specialty ecommerce platform such as Bigcommerce. As a Bigcommerce Partner, we have developed several websites for <a href="https://www.bestbodykit.com/" target="_blank" rel="noopener">body kit</a> retailers. Due to the nature of the auto parts industry, body kit stores have tens of thousands and sometimes hundreds of thousands of different products. The only way to upload and maintain accurate product data on that many auto parts is to have a solid ecommerce platform.</p>
  121. <p>Consider the following scenario. Even if your store only sells 100 different products, uploading an average of 5 photos per products would easily take several days, if not weeks. That is a lot of time wasted, time that should be spent on marketing and generating revenue. For our body kit clients, 1,000,000+ photos are commonplace (100,000 products x 10 photos per product). But it would be practically impossible to run that type of website on Wix or Squarespace. With a proper Bigcommerce Partner developing your store, such large websites are much more manageable.</p>
  122. <p><strong>International Payment Processors</strong></p>
  123. <p>Bigcommerce also supports a wide variety of payment processors, including Braintree (a Paypal company). These payment processing integrations make Bigcommerce a good choice for international ecommerce.</p>
  124. <p><img loading="lazy" decoding="async" class="alignnone wp-image-460 size-full" src="http://montessorii.com/wp-content/uploads/2018/07/bestbodykit.com_brands_Duraflex20180714.jpg" alt="Auto Parts Website" width="1920" height="3379" srcset="https://montessorii.com/wp-content/uploads/2018/07/bestbodykit.com_brands_Duraflex20180714.jpg 1920w, https://montessorii.com/wp-content/uploads/2018/07/bestbodykit.com_brands_Duraflex20180714-170x300.jpg 170w, https://montessorii.com/wp-content/uploads/2018/07/bestbodykit.com_brands_Duraflex20180714-768x1352.jpg 768w, https://montessorii.com/wp-content/uploads/2018/07/bestbodykit.com_brands_Duraflex20180714-582x1024.jpg 582w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
  125. ]]></content:encoded>
  126. </item>
  127. <item>
  128. <title>Increase Ecommerce Revenue with a Shopify Website</title>
  129. <link>https://montessorii.com/blog/2018/07/13/increase-ecommerce-revenue-with-a-shopify-website/</link>
  130. <dc:creator><![CDATA[Admin]]></dc:creator>
  131. <pubDate>Fri, 13 Jul 2018 06:33:53 +0000</pubDate>
  132. <category><![CDATA[Ecommerce]]></category>
  133. <category><![CDATA[ecommerce]]></category>
  134. <category><![CDATA[online marketing]]></category>
  135. <category><![CDATA[Shopify Partner]]></category>
  136. <category><![CDATA[Shopify website]]></category>
  137. <guid isPermaLink="false">http://montessorii.com/?p=445</guid>
  138.  
  139. <description><![CDATA[&#160; Income Generating Websites What type of website converts better? A beautiful website suitable to exhibit at a museum, or a simple website that focuses on search functionality? Anyone that has shopped on Amazon and Ebay knows that these (arguably ugly) websites are specifically built to generate product purchases. Because despite having millions of listings, <a href="https://montessorii.com/blog/2018/07/13/increase-ecommerce-revenue-with-a-shopify-website/" rel="nofollow"><span class="sr-only">Read more about Increase Ecommerce Revenue with a Shopify Website</span>[&#8230;]</a>]]></description>
  140. <content:encoded><![CDATA[<p>&nbsp;</p>
  141. <p><strong>Income Generating Websites</strong></p>
  142. <p>What type of website converts better? A beautiful website suitable to exhibit at a museum, or a simple website that focuses on search functionality? Anyone that has shopped on Amazon and Ebay knows that these (arguably ugly) websites are specifically built to generate product purchases. Because despite having millions of listings, shoppers can still easily search for rare mint snowglobes or specific Alf alarm clocks using an easy search interface.</p>
  143. <p>That efficient search approach was one of the key goals when we helped <a href="https://Carbonfibrehoods.com" target="_blank" rel="noopener">Carbonfibrehoods.com</a> design their recently launched Shopify ecommerce website. Our team of Shopify Partners and Google Adwords certified specialists converted Carbonfibrehoods.com&#8217;s old website to a Shopify store. Within the first week of launch, the new ecommerce site racked up sales worth hundreds of dollars. The effectiveness was rather surprising, because many of the product photos were not even uploaded yet!</p>
  144. <p>&nbsp;</p>
  145. <p><strong>Standard Shopify Website</strong></p>
  146. <p>While the results are still preliminary, it is certainly a promising start, especially for a store using just our standard Shopify website package. We believe that our standard Shopify website package would be suitable for most stores. It includes the following web design and advertising services:</p>
  147. <ul>
  148. <li>Basic Shopify website setup (no revisions allowed, but we will show you how to make your own changes)</li>
  149. <li>Shopify plugins setup</li>
  150. <li>Google Merchant Center and Google Shopping setup</li>
  151. <li>Google Ads (Adwords) product listing ads (PLA) setup</li>
  152. </ul>
  153. <p>&nbsp;</p>
  154. <p><img loading="lazy" decoding="async" class="aligncenter wp-image-450 size-large" src="http://montessorii.com/wp-content/uploads/2018/07/ShopifyWebsite20180712-695x1024.jpg" alt="Shopify Website for Ecommerce" width="640" height="943" srcset="https://montessorii.com/wp-content/uploads/2018/07/ShopifyWebsite20180712-695x1024.jpg 695w, https://montessorii.com/wp-content/uploads/2018/07/ShopifyWebsite20180712-204x300.jpg 204w, https://montessorii.com/wp-content/uploads/2018/07/ShopifyWebsite20180712-768x1131.jpg 768w, https://montessorii.com/wp-content/uploads/2018/07/ShopifyWebsite20180712.jpg 1920w" sizes="(max-width: 640px) 100vw, 640px" /></p>
  155. ]]></content:encoded>
  156. </item>
  157. <item>
  158. <title>How to Sell on Google Shopping, Adwords Product Listing Ads (PLA), and Google Merchant</title>
  159. <link>https://montessorii.com/blog/2017/08/12/how-to-sell-on-google-shopping-adwords-product-listing-ads-pla-and-google-merchant/</link>
  160. <dc:creator><![CDATA[Admin]]></dc:creator>
  161. <pubDate>Sat, 12 Aug 2017 17:03:19 +0000</pubDate>
  162. <category><![CDATA[Online Marketing]]></category>
  163. <category><![CDATA[Adwords]]></category>
  164. <category><![CDATA[CPC]]></category>
  165. <category><![CDATA[ecommerce]]></category>
  166. <category><![CDATA[Google Ads]]></category>
  167. <category><![CDATA[online advertising]]></category>
  168. <category><![CDATA[online marketing]]></category>
  169. <category><![CDATA[PPC]]></category>
  170. <category><![CDATA[product listing ads (PLA)]]></category>
  171. <category><![CDATA[search engine marketing (SEM)]]></category>
  172. <guid isPermaLink="false">http://www.montessorii.com/?p=305</guid>
  173.  
  174. <description><![CDATA[&#160; Google Shopping&#8217;s Product Listing Ads Offer Higher Profit Margins than Amazon and Ebay Amazon and Ebay dominate the online consumer goods and retail ecommerce landscape, but their selling fees generally run upwards of 15% to 25% of revenue, or even higher. And that is not even including other basic service fees such as monthly <a href="https://montessorii.com/blog/2017/08/12/how-to-sell-on-google-shopping-adwords-product-listing-ads-pla-and-google-merchant/" rel="nofollow"><span class="sr-only">Read more about How to Sell on Google Shopping, Adwords Product Listing Ads (PLA), and Google Merchant</span>[&#8230;]</a>]]></description>
  175. <content:encoded><![CDATA[<p><a href="https://montessorii.com/wp-content/uploads/2017/08/GoogleShopping20170812b-1.jpg"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-314" src="https://montessorii.com/wp-content/uploads/2017/08/GoogleShopping20170812b-1.jpg" alt="Google Product Listing Ads" width="1600" height="743" /></a></p>
  176. <p>&nbsp;</p>
  177. <p><strong>Google Shopping&#8217;s Product Listing Ads Offer Higher Profit Margins than Amazon and Ebay</strong></p>
  178. <p>Amazon and Ebay dominate the online consumer goods and retail ecommerce landscape, but their selling fees generally run upwards of 15% to 25% of revenue, or even higher. And that is not even including other basic service fees such as monthly subscription fees, Paypal fees, Fulfillment by Amazon (FBA) fees, shipping fees, etc. On the other hand, when a Google Shopping Product Listing Ads (PLA) marketing campaign is professionally executed, it can generate product sales at a fraction of the selling fees. This is why we typically insist that our ecommerce clients at least try out Google Shopping&#8217;s Product Listing Ads as a part of their ecommerce marketing strategy, if they have their own ecommerce website.</p>
  179. <p>&nbsp;</p>
  180. <p><a href="https://montessorii.com/wp-content/uploads/2017/08/AmazonFees20170812.jpg"><img loading="lazy" decoding="async" class="size-full wp-image-316 aligncenter" src="https://montessorii.com/wp-content/uploads/2017/08/AmazonFees20170812.jpg" alt="Advertise on Google Shopping" width="521" height="344" /></a></p>
  181. <p>&nbsp;</p>
  182. <p>Google Shopping&#8217;s Product Listing Ads are one of the many advertising methods on the Google Adwords marketing platform. We invite our clients to try out each of the various features offered by Google Adwords. But our firm particularly insists that our consumer goods clients, retail clients, and other products-based clients focus on Google Shopping&#8217;s Product Listing Ads.</p>
  183. <p>&nbsp;</p>
  184. <p><strong>Google Shopping Product Listing Ads Require Professional Involvement</strong></p>
  185. <p>Many Google services are easy to use: Gmail, Youtube, etc. But the Product Listing Ads service is arguably not an easy-to-use feature. Clients with <a href="https://www.montessorii.com/blog/2016/08/25/google-adwords-certified-marketing-experts/">Google Adwords experience</a>, Google Shopping experience, or Youtube advertising experience will understand how time consuming and expensive it is to advertise through Google&#8217;s various marketing platforms. And many times, the conversion rates are low and not cost effective. Even worse, many Google Adwords campaigns see negative returns on investment (ROI). This can be a common experience on Youtube ad campaigns and Google Adwords keywords campaigns due to low clickthrough rates (CTR) and low sales conversion rates.</p>
  186. <p>&nbsp;</p>
  187. <p><strong>Montessori Interactive&#8217;s Google Shopping Services Increase ROI</strong></p>
  188. <p>Montessori Interactive&#8217;s Google Shopping services (including our Google Merchant services, Product Listing Ads services, etc.) alleviate many of your most time consuming tasks and helps increase your ROI. The chart below shows an example of how we help our clients increase ROI and actually generate profits using Google Adwords.</p>
  189. <p>&nbsp;</p>
  190. <p><a href="https://montessorii.com/wp-content/uploads/2017/08/GoogleShopping20170809b.jpg"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-308" src="https://montessorii.com/wp-content/uploads/2017/08/GoogleShopping20170809b.jpg" alt="Google Shopping Marketing" width="1600" height="500" /></a></p>
  191. <p>&nbsp;</p>
  192. <p>For this particular auto parts ecommerce website, we were able to generate over $5000 in revenue at a barebones cost, resulting in a converted value / cost ratio of 61.27. In other words, Montessori Interactive&#8217;s Google Shopping services was able to lower Google Adwords selling fees to under 2% (compared to the 15% to 25% selling fees on Ebay and Amazon). Astute readers will note that we were able to generate incredible sales conversion value despite the relatively low sales conversion rate (less than 1%). In fact, we are so confident in our Google Shopping services that we work on commission. That&#8217;s right! You do not pay unless you get paid.</p>
  193. <p>To get more information about our Google Shopping services, feel free to <a href="mailto:contact@montessorii.com?Subject=Montessori%20Interactive%20PLA" target="_blank" rel="noopener">contact Montessori Interactive</a>.</p>
  194. ]]></content:encoded>
  195. </item>
  196. <item>
  197. <title>Achieve Ebay Top Rated Seller Status</title>
  198. <link>https://montessorii.com/blog/2016/08/25/achieve-ebay-top-rated-seller-status/</link>
  199. <dc:creator><![CDATA[Admin]]></dc:creator>
  200. <pubDate>Thu, 25 Aug 2016 17:13:28 +0000</pubDate>
  201. <category><![CDATA[Ecommerce]]></category>
  202. <category><![CDATA[Online Marketing]]></category>
  203. <category><![CDATA[Amazon marketing]]></category>
  204. <category><![CDATA[Ebay marketing]]></category>
  205. <category><![CDATA[ecommerce]]></category>
  206. <category><![CDATA[multichannel marketing]]></category>
  207. <category><![CDATA[online advertising]]></category>
  208. <category><![CDATA[online marketing]]></category>
  209. <guid isPermaLink="false">http://www.montessorii.com/?p=247</guid>
  210.  
  211. <description><![CDATA[Montessori Interactive can help clients like XSV Custom Auto get Ebay&#8217;s Top Rated Seller status, the highest seller rating available on Ebay. To achieve high ratings on Ebay and Amazon, we implemented a number of order fulfillment and logistics solutions, including the following: Increased XSV Custom Auto&#8217;s Ebay seller limit to 300,000 items / $200,000,000+ <a href="https://montessorii.com/blog/2016/08/25/achieve-ebay-top-rated-seller-status/" rel="nofollow"><span class="sr-only">Read more about Achieve Ebay Top Rated Seller Status</span>[&#8230;]</a>]]></description>
  212. <content:encoded><![CDATA[<p><img loading="lazy" decoding="async" src="https://montessorii2.nfshost.com/wp-content/uploads/2016/08/EbayLogo-300x197.jpg" alt="Ebay Top Rated Seller" width="300" height="197" class="aligncenter size-medium wp-image-249" srcset="https://montessorii.com/wp-content/uploads/2016/08/EbayLogo-300x197.jpg 300w, https://montessorii.com/wp-content/uploads/2016/08/EbayLogo.jpg 610w" sizes="(max-width: 300px) 100vw, 300px" /><br />
  213. Montessori Interactive can help clients like XSV Custom Auto get Ebay&#8217;s <strong><a href="https://feedback.ebay.com/ws/eBayISAPI.dll?ViewFeedback2&amp;userid=xsvcustomauto&amp;ftab=AllFeedback" target="_blank">Top Rated Seller</a></strong> status, the highest seller rating available on Ebay. To achieve high ratings on Ebay and Amazon, we implemented a number of order fulfillment and logistics solutions, including the following:</p>
  214. <ul>
  215. <li>Increased XSV Custom Auto&#8217;s Ebay seller limit to 300,000 items / $200,000,000+ in just 3 years, starting from a brand new account.
  216. <li>Evaluated dozens of multichannel solutions to find the most cost effective one for XSV Custom Auto&#8217;s inventory management requirements.</li>
  217. <li>Separated order fulfillment for small products vs. large products, which drastically improved customer ratings.</li>
  218. <li>Implemented an automated shipping fulfillment solution for small products, reducing door-to-door shipping times to just 2 or 3 days.</li>
  219. <li>Designed and developed XSV Custom Auto&#8217;s ecommerce and non-ecommerce websites.</li>
  220. <li>Transitioned XSV Custom Auto&#8217;s sales away from Amazon and Ebay and into their ecommerce website, drastically increasing their profit margins. Due to the success of their websites, XSV Custom Auto decided to decrease their Ebay presence and halted sales on Amazon altogether.</li>
  221. </ul>
  222. ]]></content:encoded>
  223. </item>
  224. <item>
  225. <title>Certified Bing Ads Accredited Professionals</title>
  226. <link>https://montessorii.com/blog/2016/08/25/certified-bing-ads-accredited-professionals/</link>
  227. <dc:creator><![CDATA[Admin]]></dc:creator>
  228. <pubDate>Thu, 25 Aug 2016 08:48:39 +0000</pubDate>
  229. <category><![CDATA[Online Marketing]]></category>
  230. <category><![CDATA[Adwords]]></category>
  231. <category><![CDATA[Amazon marketing]]></category>
  232. <category><![CDATA[Bing Ads]]></category>
  233. <category><![CDATA[CPC]]></category>
  234. <category><![CDATA[Ebay marketing]]></category>
  235. <category><![CDATA[ecommerce]]></category>
  236. <category><![CDATA[Google Ads]]></category>
  237. <category><![CDATA[multichannel marketing]]></category>
  238. <category><![CDATA[online advertising]]></category>
  239. <category><![CDATA[online marketing]]></category>
  240. <category><![CDATA[PPC]]></category>
  241. <category><![CDATA[product listing ads (PLA)]]></category>
  242. <category><![CDATA[search engine marketing (SEM)]]></category>
  243. <category><![CDATA[SEO]]></category>
  244. <category><![CDATA[SMM]]></category>
  245. <category><![CDATA[Yahoo Ads]]></category>
  246. <guid isPermaLink="false">http://www.montessorii.com/?p=240</guid>
  247.  
  248. <description><![CDATA[The Montessori Interactive marketing team has certifications in Google Adwords, Bing Ads, and several fields. Our team of professionals have been generating high volume ecommerce sales on Amazon and Ebay for the past 20 years. We also have years of experience promoting brands and products on Google, Bing, and Yahoo using Google Adwords, Bing Ads, <a href="https://montessorii.com/blog/2016/08/25/certified-bing-ads-accredited-professionals/" rel="nofollow"><span class="sr-only">Read more about Certified Bing Ads Accredited Professionals</span>[&#8230;]</a>]]></description>
  249. <content:encoded><![CDATA[<p><img loading="lazy" decoding="async" src="https://montessorii2.nfshost.com/wp-content/uploads/2016/08/Bingads20160825Certification-300x232.png" alt="Certified Bing Ads Expert" width="300" height="232" class="aligncenter size-medium wp-image-241" srcset="https://montessorii.com/wp-content/uploads/2016/08/Bingads20160825Certification-300x232.png 300w, https://montessorii.com/wp-content/uploads/2016/08/Bingads20160825Certification-768x594.png 768w, https://montessorii.com/wp-content/uploads/2016/08/Bingads20160825Certification-1024x792.png 1024w, https://montessorii.com/wp-content/uploads/2016/08/Bingads20160825Certification.png 1185w" sizes="(max-width: 300px) 100vw, 300px" /></p>
  250. <p>The Montessori Interactive marketing team has certifications in Google Adwords, Bing Ads, and several fields. Our team of professionals have been generating high volume ecommerce sales on Amazon and Ebay for the past 20 years. We also have years of experience promoting brands and products on Google, Bing, and Yahoo using Google Adwords, Bing Ads, search engine marketing (SEM), search engine optimization (SEO), and various online, offline, and digital marketing strategies.</p>
  251. <p>Established businesses and more ambitious entrepreneurs should consider our full featured <strong><a href="https://www.montessorii.com/product-category/ecommerce-business/">ecommerce websites</a></strong>, which can be integrated with multichannel solutions so that you can sell your products across multiple platforms and marketplaces. If you are just starting a business, please take a look at our <strong><a href="https://www.montessorii.com/product-category/basic-website/">small business websites</a></strong>, which still offer a few of the above marketing features.</p>
  252. ]]></content:encoded>
  253. </item>
  254. <item>
  255. <title>Google Adwords Certified Marketing Experts</title>
  256. <link>https://montessorii.com/blog/2016/08/25/google-adwords-certified-marketing-experts/</link>
  257. <comments>https://montessorii.com/blog/2016/08/25/google-adwords-certified-marketing-experts/#comments</comments>
  258. <dc:creator><![CDATA[Admin]]></dc:creator>
  259. <pubDate>Thu, 25 Aug 2016 06:40:11 +0000</pubDate>
  260. <category><![CDATA[Online Marketing]]></category>
  261. <category><![CDATA[Adwords]]></category>
  262. <category><![CDATA[Amazon marketing]]></category>
  263. <category><![CDATA[Bing Ads]]></category>
  264. <category><![CDATA[CPC]]></category>
  265. <category><![CDATA[Ebay marketing]]></category>
  266. <category><![CDATA[ecommerce]]></category>
  267. <category><![CDATA[Google Ads]]></category>
  268. <category><![CDATA[multichannel marketing]]></category>
  269. <category><![CDATA[online advertising]]></category>
  270. <category><![CDATA[online marketing]]></category>
  271. <category><![CDATA[PPC]]></category>
  272. <category><![CDATA[product listing ads (PLA)]]></category>
  273. <category><![CDATA[search engine marketing (SEM)]]></category>
  274. <category><![CDATA[SEO]]></category>
  275. <category><![CDATA[SMM]]></category>
  276. <category><![CDATA[Yahoo Ads]]></category>
  277. <guid isPermaLink="false">http://www.montessorii.com/?p=227</guid>
  278.  
  279. <description><![CDATA[Montessori Interactive&#8217;s expert marketing team is certified by Google Adwords, Bing Ads, and other accreditation agencies. We have years of experience promoting brands and products on Google, Bing, and Yahoo through Google Adwords, Bing Ads, search engine marketing (SEM), search engine optimization (SEO), and various online, offline, and digital marketing strategies. Our team of professionals <a href="https://montessorii.com/blog/2016/08/25/google-adwords-certified-marketing-experts/" rel="nofollow"><span class="sr-only">Read more about Google Adwords Certified Marketing Experts</span>[&#8230;]</a>]]></description>
  280. <content:encoded><![CDATA[<p><img loading="lazy" decoding="async" src="https://montessorii2.nfshost.com/wp-content/uploads/2016/08/AdwordsCertification20170824-300x160.png" alt="Professionally Certified by Google Adwords" width="300" height="160" class="aligncenter size-medium wp-image-228" srcset="https://montessorii.com/wp-content/uploads/2016/08/AdwordsCertification20170824-300x160.png 300w, https://montessorii.com/wp-content/uploads/2016/08/AdwordsCertification20170824-768x410.png 768w, https://montessorii.com/wp-content/uploads/2016/08/AdwordsCertification20170824-1024x546.png 1024w, https://montessorii.com/wp-content/uploads/2016/08/AdwordsCertification20170824.png 1903w" sizes="(max-width: 300px) 100vw, 300px" /></p>
  281. <p>Montessori Interactive&#8217;s expert marketing team is certified by Google Adwords, Bing Ads, and other accreditation agencies. We have years of experience promoting brands and products on Google, Bing, and Yahoo through Google Adwords, Bing Ads, search engine marketing (SEM), search engine optimization (SEO), and various online, offline, and digital marketing strategies. Our team of professionals also have been generating high volume sales on Amazon and Ebay for the past 20 years.</p>
  282. <p>If you are just starting a business, please take a look at our <strong><a href="https://www.montessorii.com/product-category/basic-website/">small business websites</a></strong>, which offer a few of the above marketing features. Established businesses and more ambitious entrepreneurs should consider our full featured <strong><a href="https://www.montessorii.com/product-category/ecommerce-business/">ecommerce websites</a></strong>, which can be integrated with multichannel solutions so that you can sell your products across many platforms and marketplaces.</p>
  283. ]]></content:encoded>
  284. <wfw:commentRss>https://montessorii.com/blog/2016/08/25/google-adwords-certified-marketing-experts/feed/</wfw:commentRss>
  285. <slash:comments>3</slash:comments>
  286. </item>
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  289.  
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