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1. <?xml version='1.0' encoding='UTF-8'?><rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:openSearch="http://a9.com/-/spec/opensearchrss/1.0/" xmlns:blogger="http://schemas.google.com/blogger/2008" xmlns:georss="http://www.georss.org/georss" xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr="http://purl.org/syndication/thread/1.0" version="2.0"><channel><atom:id>tag:blogger.com,1999:blog-736435614815789876</atom:id><lastBuildDate>Wed, 13 Mar 2024 15:37:36 +0000</lastBuildDate><title>wet*ink</title><description>wet*ink — Observations about how we communicate, in print, on the web and on the street. And why design matters.</description><link>http://blog.goris.com/</link><managingEditor>noreply@blogger.com (Dennis Goris)</managingEditor><generator>Blogger</generator><openSearch:totalResults>62</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-2866266229976521572</guid><pubDate>Mon, 07 Aug 2017 14:59:00 +0000</pubDate><atom:updated>2017-08-07T12:23:55.592-07:00</atom:updated><title>Is it Time for Your Association to Drop the Donuts?</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
2. <div class="separator" style="clear: both; text-align: center;">
3. <a href="https://3.bp.blogspot.com/-8O4QMCq4ZiY/WYiAJhGPsSI/AAAAAAAAAvY/SSpIc0IPpT41VlZdx8l58sBEC-T9L5tMACLcBGAs/s1600/Dunkin.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="400" data-original-width="700" height="182" src="https://3.bp.blogspot.com/-8O4QMCq4ZiY/WYiAJhGPsSI/AAAAAAAAAvY/SSpIc0IPpT41VlZdx8l58sBEC-T9L5tMACLcBGAs/s320/Dunkin.png" width="320" /></a></div>
4. <span style="font-size: small;"><span style="color: black; font-family: "helvetica neue"; font-style: normal; font-weight: normal; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">When I was growing up, Dunkin' Donuts was the go-to place for… donuts.<a href="http://time.com/money/4887441/dunkin-donuts-new-name-rebranding/" target="_blank"> This week they announced </a>they were testing the removal of “Donuts” from their name. </span><span style="color: black; font-family: "helvetica neue"; font-style: normal; font-weight: normal; letter-spacing: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">This is an example of brand evolution. Dunkin’ has evolved from a donut shop into a competitor of Starbucks and others in the lucrative prepared coffee market. </span></span><br />
5. <div style="color: black; font-family: "Helvetica Neue"; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">
6. <span style="font-size: small;"><br /></span></div>
7. <div style="color: black; font-family: "Helvetica Neue"; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">
8. <span style="font-size: small;">Brand evolution happens constantly, and not just in retail companies. Associations, nonprofits, and institutions see their priorities and membership change over time. They don’t represent the same issues — and people they did when they were founded 40 or 50 years ago. Savvy organizations recognize and embrace this, with rebranding that reflects who they are, and where they are headed. Others struggle with one foot shackled to outdated messages, names and imagery. </span></div>
9. <div style="color: black; font-family: "Helvetica Neue"; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">
10. <span style="font-size: small;"><br /></span></div>
11. <div style="color: black; font-family: "Helvetica Neue"; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">
12. <span style="font-size: small;">Dunkin’s announcement isn't a radical change, or surprising. They are just identifying themselves as who they already are. </span></div>
13. <div style="color: black; font-family: "Helvetica Neue"; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">
14. <span style="font-size: small;"><br /></span></div>
15. <div style="color: black; font-family: "Helvetica Neue"; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">
16. <span style="font-size: small;">Who are you? coffee? Or donuts?</span></div>
17. </div>
18. </description><link>http://blog.goris.com/2017/08/is-it-time-for-your-association-to-drop.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://3.bp.blogspot.com/-8O4QMCq4ZiY/WYiAJhGPsSI/AAAAAAAAAvY/SSpIc0IPpT41VlZdx8l58sBEC-T9L5tMACLcBGAs/s72-c/Dunkin.png" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-1121447520026250131</guid><pubDate>Tue, 20 Sep 2016 15:40:00 +0000</pubDate><atom:updated>2016-09-20T08:40:41.086-07:00</atom:updated><title>If You’re Not Doing This, You’re Not Seeing the Big Picture</title><description>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
19. <a href="https://1.bp.blogspot.com/-1tpGHpqdRz0/V-FYPRto66I/AAAAAAAAAuc/BmB5Y5XDDy0oTL9rNBKFLyds4Srmmqf7ACLcB/s1600/BRAND%2BPUSHPINS.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="182" src="https://1.bp.blogspot.com/-1tpGHpqdRz0/V-FYPRto66I/AAAAAAAAAuc/BmB5Y5XDDy0oTL9rNBKFLyds4Srmmqf7ACLcB/s320/BRAND%2BPUSHPINS.png" width="320" /></a></div>
20. &lt;span style=&quot;font-family: Arial, Helvetica, sans-serif;&quot;&gt;One of the best ways to ensure that a brand identity is on track is to look at it often. And by look at it, I mean look at ALL of it. I like to keep a bulletin board or a wall of all the work we do for each client. If I had the space I’d use a real wall with real push pins tacking prints of everything in place. But a virtual wall works almost as well. &lt;br /&gt;&lt;br /&gt;When you see everything like this in one place, something happens. You see consistencies. You see what strings everything together — colors, layouts, and messages that work, and more importantly, you notice inconsistencies.&lt;br /&gt;&lt;br /&gt;Try making your own brand wall. The next time you’re ready to launch a new campaign, send an email blast, or publish a series of tweets, put it on the wall. How does it look? Will people recognize and connect it with everything else they’ve seen from you, in look, feel, tone, and message? Try it and see.&lt;/span&gt;</description><link>http://blog.goris.com/2016/09/if-youre-not-doing-this-youre-not.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://1.bp.blogspot.com/-1tpGHpqdRz0/V-FYPRto66I/AAAAAAAAAuc/BmB5Y5XDDy0oTL9rNBKFLyds4Srmmqf7ACLcB/s72-c/BRAND%2BPUSHPINS.png" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-1995848055665778054</guid><pubDate>Thu, 14 Jan 2016 20:24:00 +0000</pubDate><atom:updated>2016-01-14T12:31:38.496-08:00</atom:updated><title>How to Get Your Logo Approved</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
21. <div class="article-body" dir="ltr" itemprop="articleBody">
22. <div class="separator" style="clear: both; text-align: center;">
23. <a href="http://4.bp.blogspot.com/-Ek8GT935XMk/VpgDdfa8LyI/AAAAAAAAAuA/G5F515WVtag/s1600/Jazzier.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="262" src="http://4.bp.blogspot.com/-Ek8GT935XMk/VpgDdfa8LyI/AAAAAAAAAuA/G5F515WVtag/s400/Jazzier.jpg" width="400" /></a></div>
24. <br />
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37. <br />
38. <span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Anyone who has worked on a new logo initiative is probably familiar
39. with this situation. You spend weeks, sometimes months, working on
40. background, defining your brand, hammering out your messaging, and
41. creating logo concepts—only to have it shot down by your board (or more
42. likely one person on the board). Here are some ways to avoid this:<br /><br /><b>Get early buy-in.</b>
43. Anyone with veto power  should be involved from the beginning.
44. Gathering the whole team at a kickoff meeting and getting buy-in on the
45. creative direction will encourage agreement in the long run. People want
46. to be involved in the process, and the best time to do that is at the
47. beginning. It costs you nothing and will often yield useful feedback
48. that only improves the process, and results. <br /><br /><b>Back up the design.</b>
49. A good creative firm should provide you with a creative brief, that
50. will describe the logo – not with specific images, but how it works in
51. the context of the  brand platform — before any design is presented.
52. This ensures that the design is on track with your organization’s goals,
53. and that every design has reasoning behind it.<br /><br /><b>Have a short version.</b>
54. An in-depth messaging document is often necessary for people involved
55. in day-to-day marketing communications. But  chances are slim to none
56. that a board member will read a 25-page document. Write a  synopsis with
57. key points such as adjectives to describe the organization (3-5), short
58. messages, audiences and goals of the organization and of the new
59. design. Remind people of  this when presenting concepts. People prefer
60. simple in a pinch; additionally, taking the time to create a more
61. nuanced version helps you really understand what you have set out to do.<br /><br /><b>Present in person.</b>
62. Bad things happen when creative concepts get shot into cyberspace and
63. left to fend for themselves. The presence of at least one team member
64. working on the logo can head off many potential disasters or naysayers
65. simply by being able to explain a design, or some small part of it
66. face-to-face. The psychology behind this is pretty simple: people are
67. less likely to be critical in person. There are a lot of situations
68. where creative is dismissed out of hand for some insignificant reason
69. that could easily be addressed in a discussion.<br /><br /><b>Second best:</b>
70. create an online presentation. If it’s not possible to present concepts
71. in person, a good alternative is an online presentation. Programs like
72. Adobe Connect and GoToMeeting allow you the control the show with an
73. orderly presentation. If you must email designs out to a group, be sure
74. to do it just before the conference call, to minimize the time people
75. have reacting to the work without the context of your presentation. 
76. Listen hard for the naysayers. There’s usually one in every group that
77. can derail everything by influencing others with misguided notions.
78. Often times these people just want to be heard. Pay special attention to
79. their concerns and address them directly. Complimenting them on their
80. input goes a long way here. Avoid at all costs having this discussion by
81. email.<br /><br /><b>Involve your creative firm.</b> Most people
82. in business have been in this situation. We’ll be in a presentation with
83. visual concepts and somebody says: “Oh! But what if we combined option 3
84. with option 1!” Once this happens, more people feel compelled to chime
85. in. And before you know it, you’re on the road to the dreaded design by
86. committee.  Your creative team can help to head this off by keeping the
87. conversation on problems to address rather that arrive at a solution
88. from the group.  They should be able provide an explanation as to how
89. certain elements support or detract from your brand. Remember that
90. people seeing it for the first time have no idea of the process or how
91. many possibilities you sifted through to arrive at the logo you are
92. presenting. A creative team is a check and balance that lets people know
93. that their concerns were anticipated and tested.<br /><br />If all else
94. fails, try and understand why somebody “just doesn't like it.” Sometimes
95. there is no recovery from this. A personal bias by a decision maker, is
96. something you just have to suck up and deal with, no matter how perfect
97. a solution you’ve presented. Your best hope is to try and get at an
98. understanding of why they don’t like something. Ask. It may be something
99. as simple as a typeface that reminds them of the time in junior high
100. school when they were bullied for working on the yearbook – that used
101. that font on the cover.</span></span><br />
102. <br />
103. <br />
104. <span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><img class="left" data-loading-tracked="true" height="256" src="https://media.licdn.com/mpr/mpr/shrinknp_400_400/AAEAAQAAAAAAAAYvAAAAJGU5NWQ0M2FlLTdjZTUtNDdlNi04NWEyLTJiMzljZGI2ODVhYQ.jpg" width="168" /></span></span><br />
105. <span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">______________________________________</span></span><br />
106. <span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Excerpted from: <i>Does This Logo Make Me Look Fat? A Marketing and Brand-Building Guide for Associations and Nonprofits</i>, by Dennis Goris, 2016</span></span></div>
107. </div>
108. </description><link>http://blog.goris.com/2016/01/how-to-get-your-logo-approved-who-has.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/-Ek8GT935XMk/VpgDdfa8LyI/AAAAAAAAAuA/G5F515WVtag/s72-c/Jazzier.jpg" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-555894780529583348</guid><pubDate>Wed, 30 Sep 2015 20:04:00 +0000</pubDate><atom:updated>2015-12-15T06:30:38.275-08:00</atom:updated><title>What Nonprofits and Associations Can Learn from Retail Marketing</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
109. <div class="separator" style="clear: both; text-align: center;">
110. <a href="http://2.bp.blogspot.com/-Z3K7LDeCO6Y/Vgw_8xxAk7I/AAAAAAAAAts/uplsEmhmFFo/s1600/RETARGETING%2BILLUST%2BFOR%2BBLOG.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="187" src="http://2.bp.blogspot.com/-Z3K7LDeCO6Y/Vgw_8xxAk7I/AAAAAAAAAts/uplsEmhmFFo/s400/RETARGETING%2BILLUST%2BFOR%2BBLOG.png" width="400" /></a></div>
111. <br />
112. <span style="font-family: "arial" , "helvetica" , sans-serif;">Earlier this summer, I was looking at a gas grill on the website of the big home improvement store I despise the least. Days later, I began seeing ads on unrelated websites, including Facebook, featuring the same grill from the same retailer. <br /><br />It’s called ad retargeting, and you’ve probably experienced it. Retargeting may seem creepy, but it’s very effective. At its core, ad retargeting is the process of serving advertising messages to web users based on something for which they’ve already expressed an interest. <br /><br /><b>How does it work? </b><br /><br />When you visit a website and view a product, the site places a piece of code called a cookie onto your computer. Other sites see the cookie, and know to serve up an ad for the thing you just saw, but didn’t buy. <br /><br />Cookies are the essential ingredient that makes retargeting work. We think we hate them, right? But really, they make the world wide web, our world wide web by customizing our experience. I have learned to embrace them, or at least accept them.  <br /><br /><b>Why it works:</b><br /><br />Retargeting provides another touch point to engage a prospect and convert them to take action. It may be just the nudge they need to complete their purchase. Or, in the case for nonprofits and associations, register for a conference, sign up for educational opportunities or make a donation. <br /><br /><b>Putting retargeting to work for you:</b><br /><br />If you have something to offer (doesn’t everybody?), consider retargeting as part of your marketing efforts. The fact that people have visited your site and spent time viewing specific content makes them a more qualified prospect.<br /><br />Retargeting is all about encouraging a customer (member, donor, attendee) to take a specific action. First, think about the action you want the user to take. Is it to register for a conference, or simply come back to the site to learn more about the benefits of membership? <br /><br />Next, determine the call to action for the retargeting ad, such as “Register now for early bird savings” or “Exclusive benefits for new members.” As with all advertising, a strong media plan and good creative are key ingredients to success. <br /><br />Measure! Fortunately, the technology for running retargeting campaigns include some great tools for analyzing metrics. This allows you to very quickly know what messages are working, with the ability to tweak them for the best results. <br /><br /><b>How to get started:</b><br /><br />Decide who you want to target, and the best message for each. You can retarget based on specific pages and content on your website, so take advantage! For someone visiting your conference site, make sure you have a few different conference ads. Do the same for other content like education sessions and membership/<br /><br />Start with a campaign of four to five different ads for each audience so you can test results. Since the ads are served on multiple websites, you’ll be creating six or seven different sizes for each, most likely with different animation/size requirements, so it’s a good idea to have these ready to go at the same time so you can quickly switch them out based on your results.<br /><br />Happy retargeting!</span></div>
113. </description><link>http://blog.goris.com/2015/09/what-non-profits-and-associations-can.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://2.bp.blogspot.com/-Z3K7LDeCO6Y/Vgw_8xxAk7I/AAAAAAAAAts/uplsEmhmFFo/s72-c/RETARGETING%2BILLUST%2BFOR%2BBLOG.png" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-629484681758593502</guid><pubDate>Fri, 18 Sep 2015 13:42:00 +0000</pubDate><atom:updated>2015-09-18T06:45:26.116-07:00</atom:updated><title>How Do You Bring Your Brand in Line With Your Message?</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
114. <div class="separator" style="clear: both; text-align: left;">
115. <a href="http://4.bp.blogspot.com/-sQ_kAEPopDk/VfwUVxiXCYI/AAAAAAAAAtU/ko15J_7MLbE/s1600/Ven%2BSocial%2BMedia%2Bgraphic.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="380" src="http://4.bp.blogspot.com/-sQ_kAEPopDk/VfwUVxiXCYI/AAAAAAAAAtU/ko15J_7MLbE/s640/Ven%2BSocial%2BMedia%2Bgraphic.png" width="640" /></a></div>
116. <br /></div>
117. </description><link>http://blog.goris.com/2015/09/how-do-you-bring-your-brand-in-line.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/-sQ_kAEPopDk/VfwUVxiXCYI/AAAAAAAAAtU/ko15J_7MLbE/s72-c/Ven%2BSocial%2BMedia%2Bgraphic.png" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-6743780944755256825</guid><pubDate>Mon, 31 Aug 2015 20:00:00 +0000</pubDate><atom:updated>2015-08-31T13:10:07.440-07:00</atom:updated><title>Let&#39;s Talk About Increasing Conference Attendance</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
118. <div class="separator" style="clear: both; text-align: left;">
119. </div>
120. <div class="separator" style="clear: both; text-align: center;">
121. <br /></div>
122. <a href="http://1.bp.blogspot.com/-gBqEozx7mao/VeSyBoU8lLI/AAAAAAAAAsk/mRZ5ndAPTGQ/s1600/Lets%2BTalk%2BBlog.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="408" src="http://1.bp.blogspot.com/-gBqEozx7mao/VeSyBoU8lLI/AAAAAAAAAsk/mRZ5ndAPTGQ/s640/Lets%2BTalk%2BBlog.jpg" width="640" /></a></div>
123. </description><link>http://blog.goris.com/2015/08/lets-talk-about-increasing-conference.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/-gBqEozx7mao/VeSyBoU8lLI/AAAAAAAAAsk/mRZ5ndAPTGQ/s72-c/Lets%2BTalk%2BBlog.jpg" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-1618834000231216066</guid><pubDate>Wed, 22 Jul 2015 13:31:00 +0000</pubDate><atom:updated>2015-07-29T06:35:24.698-07:00</atom:updated><title>You&#39;re Going to Wear THAT?</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
124. <div class="separator" style="clear: both; text-align: center;">
125. <a href="http://1.bp.blogspot.com/-OkODISB7xOg/Va-bHRziAYI/AAAAAAAAArs/oI30cYAHzWg/s1600/DenimSmall.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img class="img-responsive" border="0" height="212" src="http://1.bp.blogspot.com/-OkODISB7xOg/Va-bHRziAYI/AAAAAAAAArs/oI30cYAHzWg/s320/DenimSmall.jpg" width="320" /></a></div>
126. <div style="text-align: left;">
127. Who hasn't heard something similar from someone they know well at some
128. point? That's how I was introduced to the term "Canadian tuxedo." (if
129. you don't know what a Canadian tuxedo is, I'll save you the Google, Oxford Dictionary  
130. search by saying it's a denim jacket worn with jeans).</div>
131. <div style="text-align: left;">
132. <br /></div>
133. <div style="text-align: left;">
134. We just
135. launched a <a href="http://goris.com/" target="_blank">new brand identity</a> that includes a name change that more
136. accurately describes who we are. It's been a long time coming.</div>
137. <div style="text-align: left;">
138. <br /></div>
139. <div style="text-align: left;">
140. Why is it so hard to do for yourself what you do every day for others with such ease? </div>
141. <div style="text-align: left;">
142. <br /></div>
143. <div style="text-align: left;">
144. And why has it taken so long? </div>
145. <div style="text-align: left;">
146. <br /></div>
147. <div style="text-align: left;">
148. Because
149. we haven't gotten around to it? Because we're difficult customers?
150. Partly true. But it really comes down to perspective. It's just hard to
151. stand back and look at yourself objectively. Doing it for my company
152. made me realize how challenging it can be from the other side. </div>
153. <div style="text-align: left;">
154. <br /></div>
155. <div style="text-align: left;">
156. People
157. change. Companies evolve. Every so often it takes a look in the mirror
158. to see how we're doing. It also helps to have a trusted third party give
159. you their candid thoughts. You  might get there faster if someone says,
160. "wear this, not that."</div>
161. <div style="text-align: left;">
162. <br /></div>
163. <div style="text-align: left;">
164. Our new threads:  <a href="http://goris.com/" target="_blank">http://goris.com</a></div>
165. &lt;/div&gt;</description><link>http://blog.goris.com/2015/07/youre-going-to-wear-that.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/-OkODISB7xOg/Va-bHRziAYI/AAAAAAAAArs/oI30cYAHzWg/s72-c/DenimSmall.jpg" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-5094335922173680605</guid><pubDate>Tue, 21 Jul 2015 18:07:00 +0000</pubDate><atom:updated>2015-07-28T13:14:22.604-07:00</atom:updated><title>Five Ways Members Experience Your Brand</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
166. <div style="text-align: left;">
167. <div style="font-family: Arial; font-size: 16px;">
168. <div style="font-family: 'Open Sans';">
169. Most membership organizations struggle with their brand identity at one time or another. Member demographics change, industries evolve, and technology disrupts everything.</div>
170. </div>
171. <div style="font-family: Arial; font-size: 16px;">
172. <br /></div>
173. </div>
174. <div style="text-align: left;">
175. <img border="0" height="397" src="http://4.bp.blogspot.com/-xpFi_6b1GLg/VMqam3Khx5I/AAAAAAAAAow/Zbv3wkR4NfE/s1600/a.jpg" width="400" /></div>
176. <div style="text-align: left;">
177. <div style="font-family: Arial; font-size: 16px;">
178. <b><br /></b></div>
179. <div style="font-family: Arial; font-size: 16px;">
180. <div style="font-family: 'Open Sans';">
181. <b>Are You Steak and Lobster, or Burgers and Fries?</b></div>
182. <div style="font-family: 'Open Sans';">
183. <br />
184. Over time, members build a perception based on interaction with your organization. You may think you're branded as steak and lobster, but the reality may be burgers and fries (which may not be bad.) Here are some ways members experience a brand, and some questions to think about:<br />
185. <br />
186. <b>1. Publication.</b> Whether you're publishing in print or online, a magazine or other periodical is a proven way to touch your members on a regular basis. Are you delivering the information they want? Is it presented in a fresh, modern way — different from your competitors?<br />
187. <br />
188. <b>2. Website.</b> Is your website designed from your own internal perspective — by department? Or is it designed to easily deliver what your members — and potential members are looking for?<br />
189. <br />
190. <b>3. Phone. </b>If you've ever called American Express, you know the service you receive is very different from what you get from the cable company. Which type of service are your members getting from you? Have you called in to find out?<br />
191. <br />
192. <b>4. Social media.</b> It's never been easier to monitor the chatter. What are your members hearing from other members about you? What are competitors saying? What are YOU saying?<br />
193. <br />
194. <b>5. Advocacy.</b> Do your members make the connection between your advocacy efforts and the advancements made within their profession or industry?<br />
195. <br />
196. The best way to answer a lot of these questions is to talk to members. Ask them what they want, how you're doing, and what you could be doing better. You may find that your brand is not exactly what you thought it was.</div>
197. </div>
198. </div>
199. </div>
200. </description><link>http://blog.goris.com/2015/07/five-ways-members-experience-your-brand.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/-xpFi_6b1GLg/VMqam3Khx5I/AAAAAAAAAow/Zbv3wkR4NfE/s72-c/a.jpg" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-126595707491420279</guid><pubDate>Sat, 22 Feb 2014 18:05:00 +0000</pubDate><atom:updated>2015-07-16T12:10:29.532-07:00</atom:updated><title>Business Social Media Strategy</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
201. <div class="separator" style="clear: both; text-align: center;">
202. <a href="http://2.bp.blogspot.com/-b-GpyhqqHjE/UwjmuKKzOqI/AAAAAAAAAkA/pGEiGxTnFhg/s1600/Business+social+Media+strategy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/-b-GpyhqqHjE/UwjmuKKzOqI/AAAAAAAAAkA/pGEiGxTnFhg/s1600/Business+social+Media+strategy.jpg" width="388" /></a></div>
203. <br /></div>
204. </description><link>http://blog.goris.com/2014/02/blog-post.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://2.bp.blogspot.com/-b-GpyhqqHjE/UwjmuKKzOqI/AAAAAAAAAkA/pGEiGxTnFhg/s72-c/Business+social+Media+strategy.jpg" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-8571407775864401513</guid><pubDate>Tue, 04 Feb 2014 19:39:00 +0000</pubDate><atom:updated>2015-07-16T12:13:24.224-07:00</atom:updated><title>Pass the Content Please</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
205. <span style="font-family: Arial, Helvetica, sans-serif;">The new term for what we used to call knowledge is "content." I wince a little when I see it because I've always associated "content" with something you fill things with—like food ingredients, or a product packing list. </span><br />
206. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
207. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The way the word is used relating to social media and marketing strategy, "content" is a concept that was invented for Twitter, blogs and the like. Referring to information as content makes it sound less like insight and more like a  commodity. Maybe that's because a lot of it is. Like junk food. </span><br />
208. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
209. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> And that... is my content for the day. </span></div>
210. </description><link>http://blog.goris.com/2014/02/pass-content-please.html</link><author>noreply@blogger.com (Dennis Goris)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-6218021864437350092</guid><pubDate>Wed, 08 Jan 2014 16:58:00 +0000</pubDate><atom:updated>2015-07-16T12:15:10.937-07:00</atom:updated><title>5 Myths About Branding and Cold Weather</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
211. <div class="p1">
212. <span style="font-family: Arial, Helvetica, sans-serif;">This week's polar vortex is yet another reminder of all the misinformation out there about cold weather and branding. We've decided to warm things up and address some of the common myths.</span></div>
213. <div class="p1">
214. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
215. <div class="p1">
216. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Myth #1: I need a summer and a winter brand. </b></span><br />
217. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">A solid brand doesn't change like the weather. You can create seasonal marketing campaigns, but your message must be consistent for it to resonate with the people you want to reach.</span></div>
218. <div class="p1">
219. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
220. <div class="p1">
221. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Myth #2: My new website will sell ice to Eskimos. </b></span><br />
222. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">It's important to be realistic. While it would be great to sell ice to Eskimos, the idea is just plain silly. Eskimos would never buy ice online as the shipping costs would be prohibitive. Know your market.</span></div>
223. <div class="p1">
224. <br /></div>
225. <div class="p1">
226. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Myth #3: An ice sculpture of my logo will put me on the map.  </b></span><br />
227. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Your logo alone won't give people the warm fuzzies. An iced logo might be a good idea in the right context — surrounded by lots of food, good music, and a well-stocked bar (in which case, you should engage us to consult at the event).</span></div>
228. <div class="p1">
229. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
230. <div class="p1">
231. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Myth #4: My brand will be left out in the cold if we're not on social media. </b></span><br />
232. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Tweeting and posting without a plan can put a chill on a brand. When you make the jump into social media, stick to your message and remember to be relevant, informative, and thoughtful.</span></div>
233. <div class="p1">
234. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
235. <div class="p1">
236. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Myth #5: My tongue will freeze if I lick envelopes. </b></span><br />
237. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">If you're actually sending things in envelopes, you're probably doing something your competition isn't. Just have your mail shop seal your letters (and personalize them). If you feel like licking them, have at it. Just be careful if you do it outdoors.</span><br />
238. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
239. <div class="p1">
240. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The reality is, when it's really really cold, chances are no one is thinking about your brand. Unless you're Swiss Miss. </span><br />
241. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
242. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: 12px;">Copyright 2014, Bremmer & Goris Communications, Inc.</span></span></div>
243. </div>
244. </description><link>http://blog.goris.com/2014/01/5-myths-about-branding-and-cold-weather.html</link><author>noreply@blogger.com (Dennis Goris)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-3959140517642414728</guid><pubDate>Wed, 27 Nov 2013 16:51:00 +0000</pubDate><atom:updated>2015-07-16T12:16:31.349-07:00</atom:updated><title>Thinking Inside the Box is Harder</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
245. <div style="text-align: left;">
246. </div>
247. <div class="separator" style="clear: both; text-align: center;">
248. <a href="http://2.bp.blogspot.com/-jOZO1WBihh4/UpYi5LWnLJI/AAAAAAAAAXc/W_5hzxuTFL4/s1600/Box.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="182" src="http://2.bp.blogspot.com/-jOZO1WBihh4/UpYi5LWnLJI/AAAAAAAAAXc/W_5hzxuTFL4/s200/Box.jpg" width="200" /></a></div>
249. <div>
250. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
251. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">"We think outside the box" has become so cliche, that anyone who says it, doesn't. Imagine for a minute about what it means to think <i>inside</i> the box. </span><br />
252. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
253. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">If "the box" means constraints and business considerations like budgets, deadlines and brand identity, isn't it actually more of a challenge to be effective while thinking inside the box?</span></div>
254. <div>
255. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
256. <div>
257. <span class="Apple-style-span" style="font-size: 12px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Copyright 2013, Bremmer & Goris Communications, Inc.</span></span></div>
258. </div>
259. </description><link>http://blog.goris.com/2013/11/thinking-inside-box-is-harder-we-think.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://2.bp.blogspot.com/-jOZO1WBihh4/UpYi5LWnLJI/AAAAAAAAAXc/W_5hzxuTFL4/s72-c/Box.jpg" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-9079242375943147105</guid><pubDate>Thu, 21 Nov 2013 16:18:00 +0000</pubDate><atom:updated>2015-07-16T12:28:09.497-07:00</atom:updated><title>A Five-Step Brand Assessment You Can Do Right Now</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
260. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">For any organization, it's easy to to miss the forest for the trees in the day-to-day execution of messages. Here's one way to start putting your own brand into focus.<br /><br /><b>1. Take stock:</b> Lay everything on the table -- from your website and social media presence to press releases, print collateral, mail and anything else you publish.<br /><br /><b>2. Make two lists: </b>In list "A" include everything that looks and sounds like you, and that you think resonates with those you serve. Put everything else in list "B".<br /><br /><b>3. Discard list B.</b><br /><br /><b>4. Write a description</b> of the message that list A sends. Describe the tone, voice, color, appropriateness and any other attributes you feel are important. Be honest.<br /><br /><b>5. Have someone else read it.</b> If the description is generic, inconsistent, or not where you think it should be, then it's time for a closer look and a brand overhaul.</span><br />
261. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
262. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: 12px;">Copyright 2013, Bremmer & Goris Communications, Inc.</span></span></div>
263. </description><link>http://blog.goris.com/2013/11/a-five-step-brand-assessment-you-can-do.html</link><author>noreply@blogger.com (Dennis Goris)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-1423700130873958896</guid><pubDate>Tue, 29 Oct 2013 15:41:00 +0000</pubDate><atom:updated>2015-07-16T12:30:01.265-07:00</atom:updated><title>Take the Creep Out of Your Brand</title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
264. <div>
265. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span></div>
266. <div class="separator" style="clear: both; text-align: center;">
267. <a href="http://4.bp.blogspot.com/-kALBq4KLocE/Um_XCfCc6bI/AAAAAAAAAPA/FaoNC6-d2Ag/s1600/Forks.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="132" src="http://4.bp.blogspot.com/-kALBq4KLocE/Um_XCfCc6bI/AAAAAAAAAPA/FaoNC6-d2Ag/s320/Forks.jpg" width="320" /></a></div>
268. <div>
269. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">It all started well when you bought new dishes and silverware that reflect your taste and who you are today. But then, over time, things started happening. You found couple random coffee mugs in the dishwasher. And Some glasses imprinted with a conference theme appeared along with some soup spoons from who-knows-where. </span></div>
270. <div>
271. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
272. <div>
273. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Brand creep is a lot like the mismatched dishes that creep into your cupboards. Sometimes you have to purge them. And polish up what you started with.</span><br />
274. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
275. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: 12px;">Copyright 2013, Bremmer & Goris Communications, Inc.</span></span></div>
276. <div>
277. <br /></div>
278. </div>
279. </description><link>http://blog.goris.com/2013/10/take-creep-out-of-your-brand-it-all.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/-kALBq4KLocE/Um_XCfCc6bI/AAAAAAAAAPA/FaoNC6-d2Ag/s72-c/Forks.jpg" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-2119462751299824790</guid><pubDate>Mon, 05 Aug 2013 14:39:00 +0000</pubDate><atom:updated>2013-08-05T07:47:41.973-07:00</atom:updated><title></title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
280. <div style="text-align: left;">
281. <span style="font-family: Arial,Helvetica,sans-serif; font-size: x-large;"><b>It's Commodity Right? </b></span><br />
282. <span style="font-family: Arial,Helvetica,sans-serif; font-size: x-large;"><b>Except When It's Not.</b></span><br />
283. <br /></div>
284. <a href="http://3.bp.blogspot.com/-_12IhEE1gP8/Uf-4nTa1rCI/AAAAAAAAAOo/btvjPUTZqQs/s1600/paperclips.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://3.bp.blogspot.com/-_12IhEE1gP8/Uf-4nTa1rCI/AAAAAAAAAOo/btvjPUTZqQs/s200/paperclips.jpg" width="198" /></a><span style="font-family: Arial,Helvetica,sans-serif;"> A few years ago while signing vendor checks, an invoice from a new supplier stood out. It listed "paperclips." I hate to be the "bean counter" but this seemed irresponsible to me and I shot off an email to my team: "who ordered 400 paperclips for $45?"<br /><br />One of my long-time employees (whom won't name but will just refer to as "Nicole") said: "Oh DG, those are for proposals." "You can buy 1,000 at Staples for $5" I replied. She showed me one of the tins of Italian paperclips. They were nice -- elegant. Almost like art objects of flat hammered brass wire shaped in a spiral. Nicole showed me a cover letter clipped to a proposal. "See now much better that looks DG?" She was right. Admittedly, up to that point I'd given little thought to paperclips, as the only differentiator was size. I'd seen them as a commodity until someone pointed to one that was different, nicer, and in this case, better.<br /><br />When I shifted my focus from the cost to to the value these objects added, $45 seemed like a bargain. It's now five years later and we still have some. The cost that works out to $9 a year. Which is am amazing deal.</span><br />
285. <br />
286. <span style="font-family: Arial,Helvetica,sans-serif;">If you don't believe me, I'll send you one. </span><br />
287. <span style="font-family: Arial,Helvetica,sans-serif;"></span><br />
288. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Copyright 2013, Bremmer & Goris Communications, Inc.</span></div>
289. </description><link>http://blog.goris.com/2013/08/its-commodity-right-except-when-its-not.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-_12IhEE1gP8/Uf-4nTa1rCI/AAAAAAAAAOo/btvjPUTZqQs/s72-c/paperclips.jpg" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-6323665120777503641</guid><pubDate>Tue, 11 Jun 2013 14:37:00 +0000</pubDate><atom:updated>2013-06-11T08:03:50.307-07:00</atom:updated><title></title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
290. <br />
291. <div style="text-align: left;">
292. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b>Does Your Organization Have </b></span><br />
293. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b>10k T-shirt Syndrome?</b></span></div>
294. <div style="text-align: left;">
295. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><br /></b></span></div>
296. <div class="separator" style="clear: both; text-align: center;">
297. <a href="http://1.bp.blogspot.com/-O1Y4W9E5-M4/Ubc1-vmKIfI/AAAAAAAAAN8/zdc_gotZ1dQ/s1600/Me+Tshirt.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://1.bp.blogspot.com/-O1Y4W9E5-M4/Ubc1-vmKIfI/AAAAAAAAAN8/zdc_gotZ1dQ/s320/Me+Tshirt.jpg" width="233" /></a></div>
298. <div>
299. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Ever notice how race T-shirts are always covered on the back with sponsor logos?  And how none stand out? This is what happens with a lot of organizations including associations and nonprofits struggling with multiple programs and initiatives, all in competition for eyeballs.  </span></div>
300. <div>
301. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
302. <div>
303. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The solution is often a "carousel" of rotating messages on the homepage, a collage of images on the report cover, or advertisements with multiple logos branding the organization as, a lot of things. And in the end, nothing.</span></div>
304. <div>
305. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
306. <div>
307. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">For many reasons -- largely political, this situation is almost impossible to avoid, especially for large organizations. But it can be minimized through planning that includes hierarchy of messages and good design.</span></div>
308. <div>
309. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
310. <div>
311. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Branding isn't a 10k race. It's a race for message clarity. The only organization sponsoring your organization should be... your organization. </span><br />
312. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
313. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Copyright 2013, Bremmer & Goris Communications, Inc.</span></div>
314. </div>
315. </description><link>http://blog.goris.com/2013/06/does-your-organization-have-10k-t-shirt.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/-O1Y4W9E5-M4/Ubc1-vmKIfI/AAAAAAAAAN8/zdc_gotZ1dQ/s72-c/Me+Tshirt.jpg" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-6163522977079035066</guid><pubDate>Tue, 23 Apr 2013 19:37:00 +0000</pubDate><atom:updated>2013-04-23T12:37:13.994-07:00</atom:updated><title></title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
316. <div class="separator" style="clear: both; text-align: center;">
317. <a href="http://4.bp.blogspot.com/-H00O0jXjVv0/UXbiqajm31I/AAAAAAAAANg/1Fdp-vZQgD4/s1600/Newspaper+Cartoon+w+caption.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/-H00O0jXjVv0/UXbiqajm31I/AAAAAAAAANg/1Fdp-vZQgD4/s400/Newspaper+Cartoon+w+caption.jpg" width="355" /></a></div>
318. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
319. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
320. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
321. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
322. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
323. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
324. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
325. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
326. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
327. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
328. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
329. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
330. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
331. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
332. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
333. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
334. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
335. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
336. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
337. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
338. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
339. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
340. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
341. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
342. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Newspapers that thrive will be those that evolve to more than a printout of news published online the day before.</span></div>
343. </description><link>http://blog.goris.com/2013/04/newspapers-that-thrive-will-be-those.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/-H00O0jXjVv0/UXbiqajm31I/AAAAAAAAANg/1Fdp-vZQgD4/s72-c/Newspaper+Cartoon+w+caption.jpg" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-6623393977136851296</guid><pubDate>Wed, 17 Apr 2013 15:42:00 +0000</pubDate><atom:updated>2013-04-17T12:00:23.714-07:00</atom:updated><title></title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
344. <div class="separator" style="clear: both; text-align: center;">
345. <a href="http://3.bp.blogspot.com/-vhyMz-YRpjs/UW7C2_WTbMI/AAAAAAAAANQ/NyQKfb3O_yQ/s1600/Cicada+art.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/-vhyMz-YRpjs/UW7C2_WTbMI/AAAAAAAAANQ/NyQKfb3O_yQ/s320/Cicada+art.jpg" width="161" /></a></div>
346. <span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><i><span style="font-size: large;">Marketing Buzz:</span></i><br /><span style="font-size: x-large;"><b>5 Branding Tips from the Cicadas</b></span><br />    <br />Experts tell us that they expect billions of cicadas to emerge soon, following 17 years underground. The cicadas demonstrate the impression that comes from consistency and delivering on a promise. When it comes to branding, we could learn a thing or two from them:<br /><br /><b><span style="font-size: x-large;">1.</span> They sing a familiar song</b> </span></span><br />
347. <span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">There's no mistaking that buzz. Even if you haven't you heard it in 17 years, it's etched in your brain </span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">like the theme music for "Seinfeld". </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Singing the same song is the best way to drive a message home.</span><br />
348. <span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><br /><b><span style="font-size: x-large;">2. </span>Memorable colors</b> </span></span><br />
349. <span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Those beady red eyes might be a little scary, but every one of those little guys has 'em. And that's part of how we identify them. In the same way, your corporate colors are a key branding element for your organization. <br /><br /><b><span style="font-size: x-large;">3. </span>Exoskeletons are unmistakeable</b> </span></span><br />
350. <span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The cicadas may just have the most recognizable shape since the golden arches. and they're everywhere you look! A unique look may seem like a brand no-brainer, but it also has to be the right look.<br /><br /><b><span style="font-size: x-large;">4. </span>They're consistent</b> </span></span><br />
351. <span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">We know what to expect from the cicadas, and they deliver. Your customers and members should know what to expect from you, and know it when they see it. Every time.<br /><b><br /><span style="font-size: x-large;">5. </span>There are soooooo many of them</b> </span></span><br />
352. <span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Of course, one good way to be remembered is to be visible. You don't need to have "millions of impressions per acre". You just need to make the right impression, in the right place.</span></span><br />
353. <span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />Copyright 2013, Bremmer & Goris Communications, Inc.</span><span class="Apple-style-span" style="font-family: Courier;"><br /></span></span></span></div>
354. </description><link>http://blog.goris.com/2013/04/marketing-buzz-5-branding-tips-from.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-vhyMz-YRpjs/UW7C2_WTbMI/AAAAAAAAANQ/NyQKfb3O_yQ/s72-c/Cicada+art.jpg" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-1467036412000362643</guid><pubDate>Thu, 11 Apr 2013 19:20:00 +0000</pubDate><atom:updated>2013-04-17T08:47:05.758-07:00</atom:updated><title></title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
355. <br />
356. <div id="AppleMailSignature" style="text-align: left;">
357. <div class="separator" style="clear: both; text-align: center;">
358. <a href="http://1.bp.blogspot.com/-0SyAo36N-ms/UWcLnglQCwI/AAAAAAAAANE/eR-JuOeyGNg/s1600/50+Rules+Art.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://1.bp.blogspot.com/-0SyAo36N-ms/UWcLnglQCwI/AAAAAAAAANE/eR-JuOeyGNg/s320/50+Rules+Art.jpg" width="205" /></a></div>
359. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><i>Better Communication:</i></span><br />
360. <div id="AppleMailSignature">
361. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b>50 Insights, </b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b>Rules,<span style="font-size: x-large;"> </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b>and Rants!</b></span></div>
362. <br />
363. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> This is a list of things I seem to say (or think) over and again. It covers thoughts and observations from time spent working on thousands of projects and campaigns for hundreds of clients on everything from creativity, design, approvals, and committees, to communication, strategy, branding, design, websites, process, and social media. It ranges from proven facts to  my own highly opinionated positions. I'd love to hear your thoughts about anything on the list.<br /><br /><span class="Apple-style-span" style="font-size: large;">CREATIVITY</span><br /><br /><b><span class="Apple-style-span" style="font-size: x-large;">1. </span> When presenting new ideas,</b> do everything you can in advance to manage expectations about how what you are about to present is a solution, and eliminate the "I-don't-like-it" factor. </span></div>
364. <div id="AppleMailSignature" style="text-align: left;">
365. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
366. <div id="AppleMailSignature" style="text-align: left;">
367. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">2.</span>  Take off the blinders</b> of looking at your own stuff too much. Try looking at it from the eyes of your customers.</span></div>
368. <div id="AppleMailSignature" style="text-align: left;">
369. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
370. <div id="AppleMailSignature" style="text-align: left;">
371. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">3. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Don't assume everyone </b>recognizes brilliant creative, otherwise everyone would be doing it. Sometimes the best takes selling.</span></div>
372. <div id="AppleMailSignature" style="text-align: left;">
373. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">4. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Really good ideas </b>often aren't recognized by anyone but their creator. That's why they must be "sold". Eliminate the "I-don't-like-it" factor by setting expectations in advance. Don't let them be dismissed out of hand based on a superficial reaction.</span></div>
374. <div id="AppleMailSignature" style="text-align: left;">
375. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">5. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>When it comes to compelling</b> visual concepts, lack of imagination is never hidden by pretty.</span></div>
376. <div id="AppleMailSignature" style="text-align: left;">
377. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">6. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Be open minded. </b>don't dismiss an idea out of hand because you don't like it, which may have nothing to do with whether it's good for your business. Just because you don't like it, doesn't mean it's bad.</span><br />
378. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /><br /><span class="Apple-style-span" style="font-size: large;">APPROVALS</span></span><br />
379. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">7. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>A sure way to kill </b>good creative is to email it in and just let the PDF speak for itself. </span><br />
380. <br />
381. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">8. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Never give someone</b> a copy of something they've just approved if they are about to get on a plane.</span><br />
382. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /><br /><span class="Apple-style-span" style="font-size: large;">COMMITTEES</span></span><br />
383. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span>
384. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">9. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>When it comes to idea creation,</b> more heads are better. For approval, fewer is better.</span><br />
385. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
386. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">10. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>It's better to have two</b> or more people to create an idea than to have the same number approve it.</span><br />
387. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
388. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">11. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>You can chip 20%</b> off of really good idea for each person who has to approve it.</span><br />
389. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
390. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">12. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Inevitably someone</b> will suggest a "montage." Which never works.</span><br />
391. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /><br /><span class="Apple-style-span" style="font-size: large;">MESSAGING</span></span><br />
392. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span>
393. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">13. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>If you're writing B2B</b> marketing copy, "you" is 10x better than "we."</span><br />
394. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
395. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">14. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>When naming something,</b> as close as you can get to one syllable is best.</span><br />
396. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
397. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">15. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>AACS — Acronyms are communication stoppers.</b> They make you stop — even for a second to decode them, and longer if you don't recognize them.</span><br />
398. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
399. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">16. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Acronyms are cumbersome</b> enough as an organization name. Just plain silly when the name is dropped in a "rebranding" exercise.</span><br />
400. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
401. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">17. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Corporate technobabble </b>doesn't make messages sound smarter -- more like it's trying to make up for lack of substance. </span><br />
402. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
403. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">18. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>No one reads</b> the "letter from the president."</span><br />
404. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
405. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">19. </span></b><b>Everyone </b>reads lists.</span><br />
406. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: x-large;"><span class="Apple-style-span" style="font-size: small;"><br /></span></span><br /><span class="Apple-style-span" style="font-size: large;">STRATEGY</span></span><br />
407. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span>
408. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">20. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Don't confuse</b> activity with progress. Websites, blogs, logos, ads, videos -- all great tactics. Just don't confuse them with strategy -- or results</span><br />
409. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">.</span><br />
410. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">21. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>A strategic plan</b> is not the same as a marketing plan.</span><br />
411. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /><br /><span class="Apple-style-span" style="font-size: large;">BRANDING</span></span><br />
412. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span>
413. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">22. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Print. Online. Social. Traditional. </b>There are too many channels for your brand to fall apart by being inconsistent.</span><br />
414. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
415. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">23. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>When you want to "change it up",</b> ask yourself: are you bored with your organization's identity or just bored with your job?</span><br />
416. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
417. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">24. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Just because</b> it has your logo, doesn't mean it's branded</span><br />
418. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">.</span><br />
419. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">25. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Too many colors,</b> logos or messages are a symptom of a brand in trouble.</span><br />
420. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
421. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">26. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>The big branding challenge</b> for nonprofits and associations is how to present fresh new content in a recognizable package.</span><br />
422. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
423. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">27. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>It's nearly impossible</b> to hide lack of imagination with pretty visuals, while not the same in reverse. Ideas matter.</span><br />
424. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
425. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">28. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Your brand isn't a fashion statement.</b> It's what identifies and separates you from the pack, and there's no room for inconsistency.</span><br />
426. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
427. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">29. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Think of your trade show exhibit</b> as a stage set for your brand -- It's not an ad or brochure. People don't read a lot.</span><br />
428. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /><br /><span class="Apple-style-span" style="font-size: large;">DESIGN</span></span><br />
429. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span>
430. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">30. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Don't place type over photos</b> or busy backgrounds. Often when this is done, an attempt is made to make it "pop more" by adding a drop shadow, or changing the color. Never works.</span><br />
431. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
432. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">31. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>If you find yourself looking </b>at a stock photo site for a concept, start over. Concepts don't come from searches, they come from thinking.</span><br />
433. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
434. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">32. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>A lame concept </b>is never improved by a polished execution.</span><br />
435. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
436. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">33. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>If you're working with a creative person,</b> tell them what the problem is rather than how to solve it. You'll both be happier with the results.</span><br />
437. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
438. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">34. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>If you're tempted</b> to use more than one logo on anything, don't.</span><br />
439. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
440. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">35. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Designers care way more</b> than you ever will about how it looks. So let them do their job.</span><br />
441. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
442. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">36. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Type should be black on white,</b> white on black or as close in contrast to that as you can get if using colors.</span><br />
443. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
444. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">37. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>When searching for a metaphor,</b> don't ignore the obvious.</span><br />
445. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /><span class="Apple-style-span" style="font-size: large;">SOCIAL MEDIA</span></span><br />
446. <div id="AppleMailSignature">
447. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span>
448. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">38. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Social is the most natural media.</b></span><br />
449. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span>
450. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">39. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Social media should be</b> Community based, Informative, thoughtful, entertaining and relevant. Or at least three of those.</span><br />
451. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
452. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">40. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Pictures </b>are the currency of social media.</span><br />
453. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
454. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">41. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>If someone calls</b> themselves a social media guru, they aren't</span><br />
455. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">.</span><br />
456. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">42. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Setting out to create</b> "something viral" is like deciding to write a hit song.<br /><br /><span class="Apple-style-span" style="font-size: large;">WEBSITES</span></span><br />
457. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span>
458. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">43. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Time it takes to create a website: </b>90% technology and architecture, and 10% graphic design.</span><br />
459. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
460. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">44. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Building a B2B website</b> is a lot like building a house; it takes architects, builders, craftsmen and a good project manager. And the farther you get into it, the more expensive changes become.</span><br />
461. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
462. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">45. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Content is always the bottleneck </b>in website production.</span><br />
463. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
464. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /><span class="Apple-style-span" style="font-size: large;">PROCESS</span></span><br />
465. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br /></span></span>
466. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">46. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Always start</b> a design with a sketch.</span><br />
467. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
468. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">47. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Most people wouldn't think of </b>letting a contractor spend a day tiling your bathroom without a sketch. But businesses routinely think nothing of turning a graphic designer loose for a day without a plan.</span><br />
469. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
470. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">48. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>When group thinking</b> is required, it is best done face to face.</span><br />
471. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
472. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">49. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>On work and telecommuting,</b> it's important to understand the difference between creation (that requires collaboration) and production. Production by individuals is the only part that can can be more efficient when done at home.</span><br />
473. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
474. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="font-size: x-large;">50. </span></b></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>With a good process, </b>You can get extraordinary results<b> </b>from ordinary people.<br /><br />Copyright 2013, Bremmer & Goris Communications, Inc.</span><span class="Apple-style-span" style="font-family: Courier;"><br /></span></div>
475. </description><link>http://blog.goris.com/2013/04/better-communications-50-rules-insights.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/-0SyAo36N-ms/UWcLnglQCwI/AAAAAAAAANE/eR-JuOeyGNg/s72-c/50+Rules+Art.jpg" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-1680784944458768029</guid><pubDate>Tue, 19 Mar 2013 20:55:00 +0000</pubDate><atom:updated>2013-03-21T08:16:44.363-07:00</atom:updated><title></title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
476. <div class="separator" style="clear: both; text-align: center;">
477. </div>
478. <div class="separator" style="clear: both; text-align: center;">
479. <a href="http://4.bp.blogspot.com/-NMAysJ8mXb4/UUskQBxQKdI/AAAAAAAAAMw/xOSUyD0alEk/s1600/Evolution+of+Design+cartoon2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="160" src="http://4.bp.blogspot.com/-NMAysJ8mXb4/UUskQBxQKdI/AAAAAAAAAMw/xOSUyD0alEk/s320/Evolution+of+Design+cartoon2.jpg" width="320" /></a></div>
480. <br /><br />
481. <br /></div>
482. </description><link>http://blog.goris.com/2013/03/blog-post.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/-NMAysJ8mXb4/UUskQBxQKdI/AAAAAAAAAMw/xOSUyD0alEk/s72-c/Evolution+of+Design+cartoon2.jpg" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-5187226720258850759</guid><pubDate>Wed, 06 Feb 2013 19:09:00 +0000</pubDate><atom:updated>2013-02-06T11:31:36.662-08:00</atom:updated><title></title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
483. <span class="Apple-style-span" style="-webkit-text-decorations-in-effect: none; color: black;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b>Pick Your Metaphors Carefully</b></span></span><a href="http://2.bp.blogspot.com/-ISU1y6J4ZvU/URKuMRh1MuI/AAAAAAAAAMI/waQizuQaM6g/s1600/Florida.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="167" src="http://2.bp.blogspot.com/-ISU1y6J4ZvU/URKuMRh1MuI/AAAAAAAAAMI/waQizuQaM6g/s400/Florida.jpg" width="400" /></a><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b><br /></b></span><br />
484. <div>
485. <div class="separator" style="clear: both; text-align: center;">
486. </div>
487. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Enterprise Florida Inc., a public-private partnership apparently released a new "business brand" last week to promote commerce in Florida. And not everyone is happy about the message it sends, especially some <a href="http://abcnews.go.com/blogs/business/2013/02/new-florida-business-logo-angers-women/" target="_blank">women</a>.</span></div>
488. <div>
489. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br />Everything is a metaphor -- especially when it comes to imagery in a logo. Hard to believe no one flagged a men's tie as potentially being off putting to about half the population.<br /><br />Copyright 2013, Bremmer & Goris Communications, Inc.</span><br />
490. <span class="Apple-style-span" style="color: #333333; font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="line-height: 20px;"><br /></span></span></div>
491. <div>
492. <br /></div>
493. </div>
494. </description><link>http://blog.goris.com/2013/02/pick-your-metaphors-carefully.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://2.bp.blogspot.com/-ISU1y6J4ZvU/URKuMRh1MuI/AAAAAAAAAMI/waQizuQaM6g/s72-c/Florida.jpg" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-4448781609602366422</guid><pubDate>Tue, 15 Jan 2013 16:59:00 +0000</pubDate><atom:updated>2013-02-06T11:31:52.594-08:00</atom:updated><title></title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
495. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b>Five Design Practices that </b></span><br />
496. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b>Make Me Cringe</b></span><br />
497. <div>
498. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
499. <br />
500. <div>
501. <div class="separator" style="clear: both; text-align: center;">
502. </div>
503. <div>
504. <div class="separator" style="clear: both; text-align: center;">
505. <a href="http://3.bp.blogspot.com/-RzfaHC-F7EU/UPWLYjRY4eI/AAAAAAAAALc/oFSTTWJaM8w/s1600/PunchItUp+Blog+art.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-RzfaHC-F7EU/UPWLYjRY4eI/AAAAAAAAALc/oFSTTWJaM8w/s1600/PunchItUp+Blog+art.jpg" /></a></div>
506. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I spend a lot of time reviewing designs for marketing communications. A good deal of that is spent polishing layouts to bring clarity to messages. Following are some things that come up over and over -- things done by both novices and experienced designers -- that can ruin a piece faster than you can say "my nephew can do it, he got PhotoShop for Christmas!" </span></div>
507. <div>
508. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
509. <div>
510. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>1. Make the words pop: Drop shadows on type</b></span></div>
511. <div>
512. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
513. <div>
514. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">It sounds good in theory. The words aren't "popping" enough, so adding drop shadow will add to the contrast. The trouble is, this never works. It only adds busyness to something that for legibility should be crystal clear. If you think you need a drop shadow behind words, you've gotta bigger issue that hasn't been addressed properly (hint: it's the layout). The same is true for logos -- which you should never add anything to. Aside from the likely violation of graphic identity standards, it looks amateurish. </span></div>
515. <div>
516. <div>
517. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
518. <div>
519. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>2. Clutter it up a little: Running words over images</b></span></div>
520. <div>
521. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
522. <div>
523. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Few things clutter a layout quicker than running words over a busy photo or background. This is even worse when done with text type. As described in above, if you feel the need to do this, you have a layout problem that hasn't been thought through (like changing or relocating the photo). </span></div>
524. <div>
525. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
526. <div>
527. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>3. Color it up more: Color type on color backgrounds</b></span></div>
528. <div>
529. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
530. <div>
531. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Type should be black on white, white on black, or as close to that in contrast as you can get. The trouble comes when you start decreasing the contrast by making the background or the type a more neutral tone. It is even worse when you do it with both the type and the background. If you're temped to do this -— for any reason, don't. </span></div>
532. <div>
533. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
534. <div>
535. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>4. The 10k Race T shirt syndrome: More logos, more logos </b></span></div>
536. <div>
537. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
538. <div>
539. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Ever notice how every 10k run or race feels compelled to print a T shirt with 100 logos on the back? And how they all compete with each other? And how none stand out? And how unattractive it is?  Don't do this with an ad. or brochure, or website, or anything. It might solve a political problem, but it will be at the expense of mucking up your message.</span></div>
540. <div>
541. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
542. <div>
543. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>5. Homage to the committee: The dreaded montage </b></span></div>
544. <div>
545. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
546. <div>
547. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">"We can't focus on ONE thing when we have so many -- let's do a collage of images."  Ever see a collage on a book cover, or a magazine cover, or a poster -- that you remember? Did it have any impact? One good image is better than a dozen outstanding ones. </span></div>
548. <div>
549. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
550. <div>
551. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>It's about less </b></span></div>
552. <div>
553. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
554. <div>
555. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">These things all create confusion. When the goal is to bring clarity to your message, go toward simplicity. That's what gets people to read. It's not about adding more. </span></div>
556. <div>
557. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
558. <div>
559. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Whether you're a designer or someone approving a designer's work, avoiding these practices is is guaranteed to make your work better. And if you're a corporate communications manager charged with producing a style manual, feel free to copy and paste this within.</span></div>
560. </div>
561. </div>
562. </div>
563. <div>
564. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
565. <div>
566. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: 12px;">Copyright 2013, Bremmer & Goris Communications, Inc.</span></span></div>
567. </div>
568. </description><link>http://blog.goris.com/2013/01/five-design-practices-that-make-me.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-RzfaHC-F7EU/UPWLYjRY4eI/AAAAAAAAALc/oFSTTWJaM8w/s72-c/PunchItUp+Blog+art.jpg" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-2677550558453850308</guid><pubDate>Fri, 26 Oct 2012 13:05:00 +0000</pubDate><atom:updated>2012-10-26T06:27:49.457-07:00</atom:updated><title></title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
569. <br />
570. <div>
571. <b><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Things You Can't Do Digitally</span></b></div>
572. <div>
573. <div class="separator" style="clear: both; text-align: center;">
574. <a href="http://4.bp.blogspot.com/-H6xuklTeuL0/UIqPXonIryI/AAAAAAAAAKw/-3CVlQqWbiI/s1600/Floral+Card2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="160" src="http://4.bp.blogspot.com/-H6xuklTeuL0/UIqPXonIryI/AAAAAAAAAKw/-3CVlQqWbiI/s400/Floral+Card2.jpg" width="400" /></a></div>
575. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
576. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
577. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
578. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
579. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
580. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
581. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
582. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
583. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
584. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
585. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
586. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">It's kind of fun to run across print samples of work we did a number years ago. This announcement piece stuck out. It's a three dimensional pop-up bouquet of flowers for the floral industry. </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">It's hard to match the impact of a message that opens up in your hands. </span></div>
587. <div>
588. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
589. <div>
590. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
591. <div>
592. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Copyright 2012, Bremmer & Goris Communications, Inc.</span></div>
593. </div>
594. </description><link>http://blog.goris.com/2012/10/things-you-cant-do-digitally.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/-H6xuklTeuL0/UIqPXonIryI/AAAAAAAAAKw/-3CVlQqWbiI/s72-c/Floral+Card2.jpg" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-8428381896692555340</guid><pubDate>Fri, 05 Oct 2012 14:06:00 +0000</pubDate><atom:updated>2012-10-05T08:01:20.377-07:00</atom:updated><title></title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
595. <br />
596. <div>
597. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b>Spin: 3 Ways to Tweet the Same News</b></span></div>
598. <div>
599. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><br /></b></span></div>
600. <div>
601. <div>
602. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I was a little excited first thing this morning to see some good news popping up in my Twitter feed. The first, as expected was from The New York Times presenting the facts, headline style:</span></div>
603. <div>
604. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
605. <div class="separator" style="clear: both; text-align: center;">
606. <a href="http://3.bp.blogspot.com/-0MjXtYJGOro/UG7ospPRFjI/AAAAAAAAAJ4/ygb5nAKQu_U/s1600/TweetNYT.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="107" src="http://3.bp.blogspot.com/-0MjXtYJGOro/UG7ospPRFjI/AAAAAAAAAJ4/ygb5nAKQu_U/s400/TweetNYT.jpg" width="400" /></a></div>
607. <div>
608. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
609. <div>
610. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
611. <div>
612. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
613. <div>
614. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
615. <div>
616. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
617. <div>
618. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
619. <div>
620. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
621. <div>
622. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
623. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
624. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">A minute later, Reuters </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">made the news sound even better, </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">adding "lowest level since January 2009."  </span></div>
625. <div>
626. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
627. <div class="separator" style="clear: both; text-align: center;">
628. <a href="http://4.bp.blogspot.com/-nthVjPNJfP4/UG7o6EcwAbI/AAAAAAAAAKA/L7O6UPSsmco/s1600/TweetReuters.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="107" src="http://4.bp.blogspot.com/-nthVjPNJfP4/UG7o6EcwAbI/AAAAAAAAAKA/L7O6UPSsmco/s400/TweetReuters.jpg" width="400" /></a></div>
629. <div>
630. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
631. <div>
632. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
633. <div>
634. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
635. <div>
636. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
637. <div>
638. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
639. <div>
640. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
641. <div>
642. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
643. <div>
644. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Within seconds,The Wall Street Journal offered its buzzkill version adding that the job growth is "less than expected."</span></div>
645. <div>
646. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
647. </div>
648. <div class="separator" style="clear: both; text-align: center;">
649. <a href="http://4.bp.blogspot.com/-siEg2J5bUnU/UG7o9te_6ZI/AAAAAAAAAKI/zejM3voJ-QU/s1600/TweetWSJ.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="130" src="http://4.bp.blogspot.com/-siEg2J5bUnU/UG7o9te_6ZI/AAAAAAAAAKI/zejM3voJ-QU/s400/TweetWSJ.jpg" width="400" /></a></div>
650. <div>
651. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
652. <div>
653. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
654. <div>
655. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
656. <div>
657. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
658. <div>
659. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
660. <div>
661. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
662. <div>
663. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
664. <div>
665. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
666. <div>
667. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
668. <div>
669. <br />
670. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
671. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I prefer the Reuters version. But that's just how I look at the world. </span></div>
672. <div>
673. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
674. <div>
675. <span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
676. <div>
677. <span class="Apple-style-span" style="font-size: 12px;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Copyright 2012, Bremmer & Goris Communications, Inc.</span></span></div>
678. </div>
679. </description><link>http://blog.goris.com/2012/10/twitter-spin-i-was-little-excited-first.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-0MjXtYJGOro/UG7ospPRFjI/AAAAAAAAAJ4/ygb5nAKQu_U/s72-c/TweetNYT.jpg" height="72" width="72"/><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-736435614815789876.post-2589722891269222399</guid><pubDate>Wed, 05 Sep 2012 20:14:00 +0000</pubDate><atom:updated>2012-09-05T13:29:15.187-07:00</atom:updated><title></title><description>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
680. <span style="font-size: x-large;"><b><span style="font-family: Arial,Helvetica,sans-serif;">Show Me the OMNEY!</span></b></span><br />
681. <br />
682. <a href="http://4.bp.blogspot.com/-4aQfDj9mQyE/UEeyOf2bfRI/AAAAAAAAAJc/T6JvGJmPHwo/s1600/RomneySign3.gif" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-4aQfDj9mQyE/UEeyOf2bfRI/AAAAAAAAAJc/T6JvGJmPHwo/s1600/RomneySign3.gif" /></a><span style="font-family: Arial,Helvetica,sans-serif;">Friend and fellow designer <a href="http://www.pocza.com/" target="_blank">Drew Pocza </a>astutely pointed out: "When you look at the logo with the R replaced with an icon, all you see is the scrambled word 'MONEY"  Now I cannot look at it without seeing MONEY.</span><br />
683. <div style="font-family: Arial,Helvetica,sans-serif;">
684. <br /></div>
685. <span style="font-family: Arial,Helvetica,sans-serif;">But maybe that's what it's all about.</span></div>
686. </description><link>http://blog.goris.com/2012/09/show-me-omney-friend-and-fellow.html</link><author>noreply@blogger.com (Dennis Goris)</author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/-4aQfDj9mQyE/UEeyOf2bfRI/AAAAAAAAAJc/T6JvGJmPHwo/s72-c/RomneySign3.gif" height="72" width="72"/><thr:total>0</thr:total></item></channel></rss>

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