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  1. <?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-3000304454417741901</id><updated>2025-05-15T22:24:29.085-07:00</updated><category term="SEO"/><category term="Backlinks"/><category term="Backlink"/><title type='text'>YOUR BACKLINK BUILDER</title><subtitle type='html'>Boost your websites SEO with Your Backlink Builder. We offer expert off-site services for backlinks and domain authority enhancement. Drive organic traffic and increase your online visibility today!</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='https://www.yourbacklinkbuilder.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default?start-index=26&amp;max-results=25'/><author><name>Sketetor Facts</name><uri>http://www.blogger.com/profile/01439179301783408733</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>224</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-7096390561571919023</id><published>2025-04-17T02:31:00.001-07:00</published><updated>2025-04-17T02:33:36.692-07:00</updated><title type='text'>Top 5 Free Backlink Generators in 2025 (Tested &amp; Ranked)</title><content type='html'>&lt;!-- Top 5 Free Backlink Generators in 2025 | Blog Post --&gt;
  2.  
  3. &lt;!DOCTYPE html&gt;
  4. &lt;html lang=&quot;en&quot;&gt;
  5. &lt;head&gt;
  6.  &lt;meta charset=&quot;UTF-8&quot;&gt;
  7.  &lt;meta name=&quot;description&quot; content=&quot;Looking for the best free backlink generators? We tested the top 5 tools in 2025 and ranked them based on speed, links, and SEO performance.&quot;&gt;
  8.  &lt;meta name=&quot;keywords&quot; content=&quot;free backlink generator, backlink generator 2025, best free backlink tools, free backlinks SEO, backlink creator tools&quot;&gt;
  9. &lt;/head&gt;
  10. &lt;body&gt;
  11.  
  12. &lt;h1&gt;Top 5 Free Backlink Generators in 2025 (Tested &amp; Ranked)&lt;/h1&gt;
  13.  
  14. &lt;p&gt;&lt;strong&gt;Looking to boost your SEO for free?&lt;/strong&gt; Backlinks still play a critical role in ranking your website higher in search engines. If you&#39;re new to SEO or just want a quick, cost-free boost, &lt;strong&gt;free backlink generators&lt;/strong&gt; can be a helpful tool to build foundational or tier 2 links.&lt;/p&gt;
  15.  
  16. &lt;h2&gt;What is a Free Backlink Generator?&lt;/h2&gt;
  17. &lt;p&gt;A free backlink generator is an online tool that automatically creates backlinks pointing to your website. These tools submit your URL to various directories, blogs, and other platforms to increase your backlink count with minimal effort.&lt;/p&gt;
  18. &lt;p&gt;&lt;strong&gt;Who should use it?&lt;/strong&gt; Bloggers, affiliate marketers, small businesses, and SEO beginners who want to get initial traction.&lt;/p&gt;
  19. &lt;p&gt;&lt;strong&gt;When to use it?&lt;/strong&gt; Ideal for new websites, tier 2 link building, or boosting indexation for pages with low authority.&lt;/p&gt;
  20.  
  21. &lt;h2&gt;Top 5 Free Backlink Generator Tools (2025 Edition)&lt;/h2&gt;
  22. &lt;table border=&quot;1&quot; cellpadding=&quot;8&quot; cellspacing=&quot;0&quot;&gt;
  23.  &lt;thead&gt;
  24.    &lt;tr&gt;
  25.      &lt;th&gt;Rank&lt;/th&gt;
  26.      &lt;th&gt;Tool&lt;/th&gt;
  27.      &lt;th&gt;Highlights&lt;/th&gt;
  28.    &lt;/tr&gt;
  29.  &lt;/thead&gt;
  30.  &lt;tbody&gt;
  31.    &lt;tr&gt;
  32.      &lt;td&gt;1&lt;/td&gt;
  33.      &lt;td&gt;&lt;a href=&quot;https://www.yourbacklinkbuilder.com/p/free-backlink-generator.html&quot; target=&quot;_blank&quot;&gt;YourBacklinkBuilder.com&lt;/a&gt;&lt;/td&gt;
  34.      &lt;td&gt;100+ backlinks instantly, no sign-up needed, fast processing&lt;/td&gt;
  35.    &lt;/tr&gt;
  36.    &lt;tr&gt;
  37.      &lt;td&gt;2&lt;/td&gt;
  38.      &lt;td&gt;&lt;a href=&quot;https://www.prepostseo.com/backlink-maker&quot; target=&quot;_blank&quot;&gt;PrepostSEO&lt;/a&gt;&lt;/td&gt;
  39.      &lt;td&gt;Fast tool, limited backlinks, easy to use&lt;/td&gt;
  40.    &lt;/tr&gt;
  41.    &lt;tr&gt;
  42.      &lt;td&gt;3&lt;/td&gt;
  43.      &lt;td&gt;&lt;a href=&quot;https://seotooladda.com/free-backlink-maker&quot; target=&quot;_blank&quot;&gt;SEO Tool Adda&lt;/a&gt;&lt;/td&gt;
  44.      &lt;td&gt;Best for tier 2 links, moderate speed&lt;/td&gt;
  45.    &lt;/tr&gt;
  46.    &lt;tr&gt;
  47.      &lt;td&gt;4&lt;/td&gt;
  48.      &lt;td&gt;&lt;a href=&quot;https://www.imtalk.org/cmps_index.php?page=IMT-Website-Submitter&quot; target=&quot;_blank&quot;&gt;IMTalk&lt;/a&gt;&lt;/td&gt;
  49.      &lt;td&gt;Manual entry required, deeper customization&lt;/td&gt;
  50.    &lt;/tr&gt;
  51.    &lt;tr&gt;
  52.      &lt;td&gt;5&lt;/td&gt;
  53.      &lt;td&gt;&lt;a href=&quot;https://smallseotools.com/backlink-maker/&quot; target=&quot;_blank&quot;&gt;Small SEO Tools&lt;/a&gt;&lt;/td&gt;
  54.      &lt;td&gt;Wide range of tools, backlink maker is slower&lt;/td&gt;
  55.    &lt;/tr&gt;
  56.  &lt;/tbody&gt;
  57. &lt;/table&gt;
  58.  
  59. &lt;h2&gt;How Our Tool Stands Out&lt;/h2&gt;
  60. &lt;p&gt;&lt;a href=&quot;https://www.yourbacklinkbuilder.com/p/free-backlink-generator.html&quot; target=&quot;_blank&quot;&gt;YourBacklinkBuilder&lt;/a&gt; offers one of the fastest and most reliable backlink generators available in 2025. With &lt;strong&gt;over 100+ backlinks generated in seconds&lt;/strong&gt; and no login or signup required, it’s perfect for users who want quick results without any hassle.&lt;/p&gt;
  61. &lt;ul&gt;
  62.  &lt;li&gt;Instant backlink creation&lt;/li&gt;
  63.  &lt;li&gt;No registration required&lt;/li&gt;
  64.  &lt;li&gt;Supports bulk submissions&lt;/li&gt;
  65.  &lt;li&gt;Clean and simple user interface&lt;/li&gt;
  66. &lt;/ul&gt;
  67.  
  68. &lt;p&gt;&lt;img src=&quot;https://www.yourbacklinkbuilder.com/path-to-screenshot.jpg&quot; alt=&quot;YourBacklinkBuilder Tool Screenshot&quot; width=&quot;50%&quot; loading=&quot;lazy&quot;&gt;&lt;/p&gt;
  69.  
  70. &lt;h2&gt;Who Should Use These Tools?&lt;/h2&gt;
  71. &lt;ul&gt;
  72.  &lt;li&gt;&lt;strong&gt;Bloggers&lt;/strong&gt; – Boost rankings for new blog posts&lt;/li&gt;
  73.  &lt;li&gt;&lt;strong&gt;Affiliate marketers&lt;/strong&gt; – Gain traffic faster for landing pages&lt;/li&gt;
  74.  &lt;li&gt;&lt;strong&gt;Local businesses&lt;/strong&gt; – Improve visibility for service pages&lt;/li&gt;
  75.  &lt;li&gt;&lt;strong&gt;SEO beginners&lt;/strong&gt; – Easy way to learn link building basics&lt;/li&gt;
  76. &lt;/ul&gt;
  77.  
  78. &lt;h2&gt;Final Verdict: Which One’s the Best?&lt;/h2&gt;
  79. &lt;p&gt;After testing and reviewing the top tools, &lt;strong&gt;&lt;a href=&quot;https://www.yourbacklinkbuilder.com/p/free-backlink-generator.html&quot; target=&quot;_blank&quot;&gt;YourBacklinkBuilder.com&lt;/a&gt;&lt;/strong&gt; clearly leads the list in terms of speed, ease, and quality of backlinks. Whether you&#39;re just starting out or looking for a simple way to improve your SEO, this tool should be your go-to option.&lt;/p&gt;
  80.  
  81. &lt;h2&gt;🚀 Ready to Get 100+ Free Backlinks Instantly?&lt;/h2&gt;
  82. &lt;p&gt;&lt;strong&gt;👉 &lt;a href=&quot;https://www.yourbacklinkbuilder.com/p/free-backlink-generator.html&quot; target=&quot;_blank&quot;&gt;Use Our Free Backlink Generator Tool Now&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
  83.  
  84. &lt;hr&gt;
  85.  
  86. &lt;p&gt;&lt;em&gt;Related Tool:&lt;/em&gt; &lt;a href=&quot;https://www.yourbacklinkbuilder.com/p/free-backlink-generator.html&quot; target=&quot;_blank&quot;&gt;Free Backlink Generator&lt;/a&gt;&lt;/p&gt;
  87.  
  88. &lt;/body&gt;
  89. &lt;/html&gt;
  90. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/7096390561571919023'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/7096390561571919023'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2025/04/top-5-free-backlink-generators-in-2025.html' title='Top 5 Free Backlink Generators in 2025 (Tested &amp; Ranked)'/><author><name>Sketetor Facts</name><uri>http://www.blogger.com/profile/01439179301783408733</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-6718394943540258488</id><published>2024-12-01T02:19:00.005-08:00</published><updated>2024-12-01T02:19:59.001-08:00</updated><title type='text'>How to Build Backlinks for Free Porn</title><content type='html'>&lt;!DOCTYPE html&gt;
  91. &lt;html lang=&quot;en&quot;&gt;
  92. &lt;head&gt;
  93.    &lt;meta charset=&quot;UTF-8&quot;&gt;
  94.    &lt;meta name=&quot;viewport&quot; content=&quot;width=device-width, initial-scale=1.0&quot;&gt;
  95.    &lt;meta name=&quot;description&quot; content=&quot;Discover how to build backlinks for free porn websites using proven SEO techniques. Learn free methods to improve your adult site&#39;s ranking.&quot;&gt;
  96.    &lt;meta name=&quot;keywords&quot; content=&quot;how to build backlinks for free porn, adult backlink building, free backlinks for porn, SEO for adult websites&quot;&gt;
  97.    &lt;meta name=&quot;Mohit&quot; content=&quot;YourBacklinkBuilder.com&quot;&gt;
  98.    &lt;title&gt;How to Build Backlinks for Free Porn | YourBacklinkBuilder.com&lt;/title&gt;
  99. &lt;/head&gt;
  100. &lt;body&gt;
  101.    &lt;header&gt;
  102.        
  103.        &lt;p&gt;Learn proven and effective methods to acquire backlinks for adult sites without spending a dime.&lt;/p&gt;
  104.    &lt;/header&gt;
  105.    &lt;main&gt;
  106.        &lt;section id=&quot;introduction&quot;&gt;
  107.            &lt;h2&gt;Introduction&lt;/h2&gt;
  108.            &lt;p&gt;Backlinks play a vital role in improving search engine rankings for websites, including those in the adult niche. However, building backlinks for porn websites comes with unique challenges. This guide will show you &lt;strong&gt;how to build backlinks for free porn&lt;/strong&gt; to boost your SEO performance without breaking the bank.&lt;/p&gt;
  109.        &lt;/section&gt;
  110.  
  111.        &lt;section id=&quot;importance-of-backlinks&quot;&gt;
  112.            &lt;h2&gt;What Are Backlinks and Why Are They Important?&lt;/h2&gt;
  113.            &lt;p&gt;A backlink is a link from another website pointing to yours. Search engines use backlinks as a measure of credibility and authority. For adult sites, backlinks are even more critical due to the niche&#39;s competitiveness and restricted ad opportunities. With the right backlinks, you can improve your site&#39;s visibility and attract more visitors organically.&lt;/p&gt;
  114.        &lt;/section&gt;
  115.  
  116.        &lt;section id=&quot;challenges&quot;&gt;
  117.            &lt;h2&gt;Challenges of Building Backlinks in the Porn Niche&lt;/h2&gt;
  118.            &lt;p&gt;Building backlinks for porn websites is often more difficult than for other industries. Challenges include:&lt;/p&gt;
  119.            &lt;ul&gt;
  120.                &lt;li&gt;Limited platforms accepting adult content links.&lt;/li&gt;
  121.                &lt;li&gt;Censorship and restrictions on mainstream websites.&lt;/li&gt;
  122.                &lt;li&gt;Stigma associated with adult content.&lt;/li&gt;
  123.            &lt;/ul&gt;
  124.            &lt;p&gt;These obstacles make free backlink-building strategies an essential tool for adult webmasters.&lt;/p&gt;
  125.        &lt;/section&gt;
  126.  
  127.        &lt;section id=&quot;free-backlink-strategies&quot;&gt;
  128.            &lt;h2&gt;Proven Methods to Build Backlinks for Free in Porn&lt;/h2&gt;
  129.            &lt;ol&gt;
  130.                &lt;li&gt;
  131.                    &lt;h3&gt;Leverage Social Media and Forums&lt;/h3&gt;
  132.                    &lt;p&gt;Engage on platforms like &lt;strong&gt;Reddit&lt;/strong&gt;, niche adult forums, and Twitter. Share engaging content and include backlinks to your site. Be careful to follow community rules to avoid being flagged as spam.&lt;/p&gt;
  133.                &lt;/li&gt;
  134.                &lt;li&gt;
  135.                    &lt;h3&gt;Submit to Free Adult Web Directories&lt;/h3&gt;
  136.                    &lt;p&gt;Adult directories are a great source for free backlinks. Some popular directories include:&lt;/p&gt;
  137.                    &lt;ul&gt;
  138.                        &lt;li&gt;XXX Directory&lt;/li&gt;
  139.                        &lt;li&gt;AdultWebmasters.net&lt;/li&gt;
  140.                        &lt;li&gt;PornDir.com&lt;/li&gt;
  141.                    &lt;/ul&gt;
  142.                &lt;/li&gt;
  143.                &lt;li&gt;
  144.                    &lt;h3&gt;Write Guest Posts&lt;/h3&gt;
  145.                    &lt;p&gt;Offer guest posts to adult-related blogs and websites. Include backlinks within the content or author bio to direct traffic back to your site.&lt;/p&gt;
  146.                &lt;/li&gt;
  147.                &lt;li&gt;
  148.                    &lt;h3&gt;Use Web 2.0 Platforms&lt;/h3&gt;
  149.                    &lt;p&gt;Create blogs on free platforms like Medium or Blogger, and post engaging adult-friendly content with backlinks to your site. This method is effective for generating contextual backlinks.&lt;/p&gt;
  150.                &lt;/li&gt;
  151.                &lt;li&gt;
  152.                    &lt;h3&gt;Build Redirect Backlinks Using Auto-Generating Sites&lt;/h3&gt;
  153.                    &lt;p&gt;Use backlink generator tools and redirect services. Replace their URLs with yours to create backlinks automatically. For example:&lt;/p&gt;
  154.                    &lt;code&gt;example.com/redirect?url=yourwebsite.com&lt;/code&gt;
  155.                &lt;/li&gt;
  156.                &lt;li&gt;
  157.                    &lt;h3&gt;Engage in Comment Backlinking&lt;/h3&gt;
  158.                    &lt;p&gt;Leave meaningful comments on adult blogs and forums with a link to your website. Ensure the comments add value to avoid spam penalties.&lt;/p&gt;
  159.                &lt;/li&gt;
  160.            &lt;/ol&gt;
  161.        &lt;/section&gt;
  162.  
  163.        &lt;section id=&quot;effective-backlinks&quot;&gt;
  164.            &lt;h2&gt;Tips to Ensure Your Backlinks Are Effective&lt;/h2&gt;
  165.            &lt;ul&gt;
  166.                &lt;li&gt;Focus on relevant and high-authority websites.&lt;/li&gt;
  167.                &lt;li&gt;Ensure the anchor text is natural and diverse.&lt;/li&gt;
  168.                &lt;li&gt;Monitor backlinks regularly using tools like &lt;strong&gt;Ahrefs&lt;/strong&gt; or &lt;strong&gt;Google Search Console&lt;/strong&gt;.&lt;/li&gt;
  169.                &lt;li&gt;Avoid overusing spammy backlink methods that can harm your SEO rankings.&lt;/li&gt;
  170.            &lt;/ul&gt;
  171.        &lt;/section&gt;
  172.  
  173.        &lt;section id=&quot;conclusion&quot;&gt;
  174.            &lt;h2&gt;Conclusion&lt;/h2&gt;
  175.            &lt;p&gt;Building backlinks for free in the porn niche may seem challenging, but with the right strategies, it&#39;s achievable. By leveraging social media, directories, guest posts, and other methods, you can improve your site&#39;s authority and visibility. Start applying these techniques today and see the difference!&lt;/p&gt;
  176.            &lt;p&gt;&lt;strong&gt;Looking for professional backlink-building services?&lt;/strong&gt; Check out our &lt;a href=&quot;https://www.yourbacklinkbuilder.com/p/backlinks.html&quot; target=&quot;_blank&quot;&gt;Backlink Services&lt;/a&gt; for personalized assistance.&lt;/p&gt;
  177.        &lt;/section&gt;
  178.    &lt;/main&gt;
  179.    &lt;footer&gt;
  180.        &lt;p&gt;© 2024 YourBacklinkBuilder.com. All Rights Reserved.&lt;/p&gt;
  181.    &lt;/footer&gt;
  182. &lt;/body&gt;
  183. &lt;/html&gt;
  184. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/6718394943540258488'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/6718394943540258488'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/12/how-to-build-backlinks-for-free-porn.html' title='How to Build Backlinks for Free Porn'/><author><name>Sketetor Facts</name><uri>http://www.blogger.com/profile/01439179301783408733</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-1417810734713088016</id><published>2024-09-09T22:14:00.000-07:00</published><updated>2024-09-09T22:14:51.538-07:00</updated><title type='text'>What Are Backlinks and Why They Matter for SEO in 2024</title><content type='html'>&lt;!DOCTYPE html&gt;
  185. &lt;html lang=&quot;en&quot;&gt;
  186. &lt;head&gt;
  187.    &lt;meta charset=&quot;UTF-8&quot;&gt;
  188.    &lt;meta name=&quot;viewport&quot; content=&quot;width=device-width, initial-scale=1.0&quot;&gt;
  189.    &lt;meta name=&quot;description&quot; content=&quot;Learn what backlinks are, why they are crucial for SEO in 2024, and how to build high-quality backlinks to boost your website&#39;s authority.&quot;&gt;
  190.    &lt;meta name=&quot;keywords&quot; content=&quot;backlinks, SEO, buy backlinks, SEO strategy, backlinks for SEO 2024&quot;&gt;
  191.    
  192. &lt;/head&gt;
  193. &lt;body&gt;
  194.    &lt;!-- Article Title --&gt;
  195.    &lt;h1&gt;What Are Backlinks and Why They Matter for SEO the most in 2024&lt;/h1&gt;
  196.  
  197.    &lt;!-- Introduction to Backlinks --&gt;
  198.    &lt;section&gt;
  199.        &lt;h2&gt;Introduction to Backlinks&lt;/h2&gt;
  200.        &lt;p&gt;Backlinks are one of the most crucial components of any successful &lt;strong&gt;SEO strategy&lt;/strong&gt;. Whether you’re a seasoned digital marketer or new to the world of SEO, understanding backlinks is essential to improving your website’s rankings in &lt;em&gt;Google&lt;/em&gt; and other search engines.&lt;/p&gt;
  201.        &lt;p&gt;But what exactly are backlinks, and why do they matter so much in &lt;strong&gt;2024&lt;/strong&gt;? Let’s break it down.&lt;/p&gt;
  202.    &lt;/section&gt;
  203.  
  204.    &lt;!-- Definition of Backlinks --&gt;
  205.    &lt;section&gt;
  206.        &lt;h2&gt;What Are Backlinks?&lt;/h2&gt;
  207.        &lt;p&gt;In simple terms, backlinks are links from one website to another. When a website links to your content, it creates a backlink. These links serve as endorsements, signaling to search engines that your website is credible and trustworthy.&lt;/p&gt;
  208.    &lt;/section&gt;
  209.  
  210.    &lt;!-- Importance in SEO --&gt;
  211.    &lt;section&gt;
  212.        &lt;h2&gt;The Importance of Backlinks in SEO&lt;/h2&gt;
  213.        &lt;p&gt;Backlinks are one of the top ranking factors in search engine algorithms. Google and other search engines use backlinks to evaluate the authority and relevance of a webpage. The more high-quality backlinks your site has, the more likely it is to rank higher in search results.&lt;/p&gt;
  214.    &lt;/section&gt;
  215.  
  216.    &lt;!-- Types of Backlinks --&gt;
  217.    &lt;section&gt;
  218.        &lt;h2&gt;Types of Backlinks&lt;/h2&gt;
  219.  
  220.        &lt;!-- Do-Follow vs No-Follow Backlinks --&gt;
  221.        &lt;h3&gt;Do-Follow vs No-Follow Backlinks&lt;/h3&gt;
  222.        &lt;p&gt;Not all backlinks are created equal. There are two primary types of backlinks:&lt;/p&gt;
  223.        &lt;ul&gt;
  224.            &lt;li&gt;&lt;strong&gt;Do-Follow Backlinks:&lt;/strong&gt; These links pass on SEO authority (or link juice) to the linked site, helping to improve its search rankings.&lt;/li&gt;
  225.            &lt;li&gt;&lt;strong&gt;No-Follow Backlinks:&lt;/strong&gt; These links do not pass on SEO value but can still be valuable for referral traffic.&lt;/li&gt;
  226.        &lt;/ul&gt;
  227.  
  228.        &lt;!-- Organic vs Paid Backlinks --&gt;
  229.        &lt;h3&gt;Organic vs Paid Backlinks&lt;/h3&gt;
  230.        &lt;p&gt;Backlinks can also be classified as organic or paid:&lt;/p&gt;
  231.        &lt;ul&gt;
  232.            &lt;li&gt;&lt;strong&gt;Organic Backlinks:&lt;/strong&gt; Earned naturally when other websites find your content valuable and link to it.&lt;/li&gt;
  233.            &lt;li&gt;&lt;strong&gt;Paid Backlinks:&lt;/strong&gt; Links acquired through backlink services. While these can be effective, it&#39;s important to ensure that the links come from reputable sources to avoid penalties.&lt;/li&gt;
  234.        &lt;/ul&gt;
  235.    &lt;/section&gt;
  236.  
  237.    &lt;!-- Why Backlinks Matter for Search Engines --&gt;
  238.    &lt;section&gt;
  239.        &lt;h2&gt;Why Backlinks Matter for Search Engines&lt;/h2&gt;
  240.  
  241.        &lt;!-- Google’s Algorithm and the Role of Backlinks --&gt;
  242.        &lt;h3&gt;Google’s Algorithm and the Role of Backlinks&lt;/h3&gt;
  243.        &lt;p&gt;Backlinks play a key role in &lt;strong&gt;Google’s ranking algorithm&lt;/strong&gt;. The search engine views each backlink as a vote of confidence in your content. High-quality backlinks from authoritative websites are especially valuable because they tell Google that your website is trustworthy and relevant.&lt;/p&gt;
  244.  
  245.        &lt;!-- How Backlinks Boost Domain Authority and Rankings --&gt;
  246.        &lt;h3&gt;How Backlinks Boost Domain Authority and Rankings&lt;/h3&gt;
  247.        &lt;p&gt;Backlinks also contribute to your site&#39;s &lt;strong&gt;domain authority&lt;/strong&gt; (DA), which is a metric used to predict how well your website will rank. Websites with higher DA tend to perform better in search engine results, which is why backlinks are such a vital part of any SEO strategy.&lt;/p&gt;
  248.    &lt;/section&gt;
  249.  
  250.    &lt;!-- How to Build High-Quality Backlinks --&gt;
  251.    &lt;section&gt;
  252.        &lt;h2&gt;How to Build High-Quality Backlinks&lt;/h2&gt;
  253.        &lt;p&gt;Acquiring high-quality backlinks is essential for SEO success. Here are some effective strategies to build backlinks:&lt;/p&gt;
  254.        &lt;ul&gt;
  255.            &lt;li&gt;&lt;strong&gt;Guest Posting:&lt;/strong&gt; Writing articles for other blogs in exchange for a backlink to your site.&lt;/li&gt;
  256.            &lt;li&gt;&lt;strong&gt;Content Marketing:&lt;/strong&gt; Creating shareable content such as infographics, case studies, and reports that others will want to link to.&lt;/li&gt;
  257.            &lt;li&gt;&lt;strong&gt;Influencer Outreach:&lt;/strong&gt; Reaching out to influencers or authoritative websites in your niche to request backlinks.&lt;/li&gt;
  258.        &lt;/ul&gt;
  259.  
  260.        &lt;!-- Avoiding Spammy Backlinks --&gt;
  261.        &lt;h3&gt;Avoiding Spammy Backlinks&lt;/h3&gt;
  262.        &lt;p&gt;It’s important to avoid low-quality or spammy backlinks, as they can harm your website&#39;s ranking. Focus on getting backlinks from reputable and relevant websites to ensure positive SEO results.&lt;/p&gt;
  263.    &lt;/section&gt;
  264.  
  265.    &lt;!-- Why Buying Backlinks Can Be a Smart Strategy --&gt;
  266.    &lt;section&gt;
  267.        &lt;h2&gt;Why Buying Backlinks Can Be a Smart Strategy&lt;/h2&gt;
  268.  
  269.        &lt;!-- Benefits of Purchasing High-Quality Backlinks --&gt;
  270.        &lt;h3&gt;Benefits of Purchasing High-Quality Backlinks&lt;/h3&gt;
  271.        &lt;p&gt;For businesses looking to expedite their SEO efforts, purchasing backlinks from reputable sources can be a smart strategy. High-quality backlinks can significantly boost your rankings and drive traffic to your site.&lt;/p&gt;
  272.  
  273.        &lt;!-- Safe Practices When Buying Backlinks --&gt;
  274.        &lt;h3&gt;Safe Practices When Buying Backlinks&lt;/h3&gt;
  275.        &lt;p&gt;If you’re considering buying backlinks, make sure to adhere to these safe practices:&lt;/p&gt;
  276.        &lt;ul&gt;
  277.            &lt;li&gt;Only buy backlinks from authoritative websites in your industry.&lt;/li&gt;
  278.            &lt;li&gt;Avoid shady providers that promise hundreds of backlinks for low prices – this can get your site penalized.&lt;/li&gt;
  279.            &lt;li&gt;Focus on quality over quantity when purchasing backlinks.&lt;/li&gt;
  280.        &lt;/ul&gt;
  281.    &lt;/section&gt;
  282.  
  283.    &lt;!-- Call to Action --&gt;
  284.    &lt;section&gt;
  285.        &lt;h2&gt;Start Building High-Quality Backlinks Today!&lt;/h2&gt;
  286.        &lt;p&gt;Ready to enhance your SEO and boost your website&#39;s rankings? Visit our &lt;a href=&quot;https://www.yourbacklinkbuilder.com/p/backlinks.html&quot; target=&quot;_blank&quot;&gt;Backlinks Product Page&lt;/a&gt; to learn more about how you can purchase high-quality backlinks safely and effectively.&lt;/p&gt;
  287.    &lt;/section&gt;
  288. &lt;/body&gt;
  289. &lt;/html&gt;
  290. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/1417810734713088016'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/1417810734713088016'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/09/what-are-backlinks-and-why-they-matter.html' title='What Are Backlinks and Why They Matter for SEO in 2024'/><author><name>Sketetor Facts</name><uri>http://www.blogger.com/profile/01439179301783408733</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-1095782338757903521</id><published>2024-08-13T23:39:00.001-07:00</published><updated>2024-08-13T23:39:53.804-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlink"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>Choosing the Right Software Testing Strategy: Evaluating Software from the User’s Perspective</title><content type='html'>&lt;div class=&quot;et_pb_section et_pb_section_0 et_section_regular&quot;&gt;
  291. &lt;div class=&quot;et_pb_row et_pb_row_0&quot;&gt;
  292. &lt;div class=&quot;et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child&quot;&gt;
  293. &lt;div class=&quot;et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light&quot;&gt;
  294. &lt;div class=&quot;et_pb_text_inner&quot;&gt;
  295. &lt;p&gt;As users become more discerning, ensuring that applications meet their needs and expectations is crucial. This is where choosing the right software testing strategy becomes vital.&lt;br /&gt;
  296. The most effective software testing methods identify defects and also evaluate software from the user’s perspective.. This improves quality control in software development and increases user satisfaction.&lt;br /&gt;
  297. &lt;strong&gt;Why New Learners Must Embrace Cutting-Edge Software Testing Strategies?&lt;/strong&gt;&lt;br /&gt;
  298. For new learners in the software testing field, staying ahead of best practices and emerging strategies is essential for several reasons. The technology landscape is constantly evolving, with new tools and methodologies being introduced regularly. By keeping abreast of the latest testing strategies, new testers can enhance their skill sets, making them more valuable to employers and better equipped to deliver high-quality software.&lt;br /&gt;
  299. Furthermore, understanding user-centric testing approaches allows these learners to contribute more effectively to the development process, ensuring that software not only functions correctly but also meets user expectations and enhances overall user experience. This proactive approach will position them as forward-thinking professionals in a competitive job market.&lt;br /&gt;
  300. &lt;strong&gt;Understanding Software Testing&lt;/strong&gt;&lt;br /&gt;
  301. &lt;a href=&quot;https://www.techmindz.com/software-testing-course-infopark-kochi/&quot;&gt;Software testing&lt;/a&gt; is the process of analyzing software products to identify deficiencies and determine whether it is suitable for its intended purposes. It comprises various techniques such as manual testing, automated testing, usability testing, user acceptance testing (UAT), and more.&lt;br /&gt;
  302. &lt;strong&gt;The Importance of User-Centered Testing&lt;/strong&gt;&lt;br /&gt;
  303. Testing was generally considered in technical aspect and the main essence of testing was if the application is functioning properly or not. However, the recent shift in user expectations expanded the scope of software testing. User-centric testing focuses on the accomplishment of specific objectives, and the usability of the software, as perceived and used by the end-users.&lt;br /&gt;
  304. UCT determines user satisfaction by analyzing user requirements and issues. While it can be broken down into individual phases, UCT embraces the whole spectrum of users’ experiences, starting from the first contact and continued daily use. Through User experience (UX), developers are able to determine specific failures and correct them before software release.&lt;br /&gt;
  305. &lt;strong&gt;Key Strategies for User-Centered Testing&lt;/strong&gt;&lt;/p&gt;
  306. &lt;p&gt;&amp;nbsp;&lt;/p&gt;
  307. &lt;ol&gt;
  308. &lt;ol&gt;
  309. &lt;li&gt;&lt;strong&gt;User Personas and Scenarios:&lt;/strong&gt; User profiles characterize users who would be interested in software products. For example, developers collect data on age, gender, goals, and software issues. Further, UCT allows them to devise cases showing how such users will be able to use the application. This assists the testers in observing software usability from the user perspective and confirm whether the software meets their needs.&lt;/li&gt;
  310. &lt;/ol&gt;
  311. &lt;/ol&gt;
  312. &lt;ol&gt;
  313. &lt;ol&gt;
  314. &lt;li&gt;&lt;strong&gt;Usability Testing:&lt;/strong&gt; Perform usability tests to analyze how people interact with the software and how they perform specific tasks. Usability problems that are not easily discernable in formal testing comes out clearly when there is observation of the user behavior during these sessions..&lt;/li&gt;
  315. &lt;/ol&gt;
  316. &lt;/ol&gt;
  317. &lt;ol&gt;
  318. &lt;ol&gt;
  319. &lt;li&gt;&lt;strong&gt;Beta Testing:&lt;/strong&gt; Beta testing provides insights into user feedback before the actual launch. This testing phase enables the identification of faults in actual work conditions to affirm that the software meets customer expectations. The feedback of the users in this stage focuses on fine-tuning the product and ensuring maximum satisfaction.&lt;/li&gt;
  320. &lt;/ol&gt;
  321. &lt;/ol&gt;
  322. &lt;ol&gt;
  323. &lt;ol&gt;
  324. &lt;li&gt;&lt;strong&gt;Feedback Loops:&lt;/strong&gt; They allow users to give feedback regarding the software. This can range from surveys to having a feedback option in the app, or, having a forum for the users to share their experiences. Feedback loops offer several benefits like active interaction with users, improved handling of the issues, and more.&lt;/li&gt;
  325. &lt;/ol&gt;
  326. &lt;/ol&gt;
  327. &lt;ol&gt;
  328. &lt;ol&gt;
  329. &lt;li&gt;&lt;strong&gt;Accessibility Testing:&lt;/strong&gt; Make sure that programs you use are usable by any person irregardless of any disability. Perform accessibility assessments to determine the levels of compliance with accessibility measures. This includes testing how the keyboard operates, whether the site is compatible with screen readers, and design appearance. Not only does it make a greater impact with clients, but a broader spread always yields a larger return on investment.&lt;/li&gt;
  330. &lt;/ol&gt;
  331. &lt;/ol&gt;
  332. &lt;ol&gt;
  333. &lt;ol&gt;
  334. &lt;li&gt;&lt;strong&gt;Performance Testing:&lt;/strong&gt; This method puts the software in a state where the load is high or the bandwidth is low. Performance testing confirms that the application functions in conditions that are as close to real-life situations as possible and the end-users will not observe any glitches. Delayed response time and use of collapse could lead to abandonment. Thus, reporting these problems at an early stage is advisable.&lt;br /&gt;
  335. &lt;strong&gt;Elevate Your Software Testing Career&lt;/strong&gt;&lt;br /&gt;
  336. To get ahead in their &lt;a href=&quot;https://www.techmindz.com/software-testing-course-infopark-kochi/&quot;&gt;software testing&lt;/a&gt; careers, learners and programmers can engage in continuous education, seek certifications, and participate in online communities to share knowledge and best practices. Additionally, hands-on experience with various testing tools and methodologies is crucial. By adopting a user-oriented approach, organizations can ensure that the software they develop meets user expectations. Utilizing methods such as user personas, usability testing, and feedback mechanisms allows developers to identify and resolve potential challenges, ultimately creating more satisfactory applications for users.&lt;br /&gt;
  337. In an age where people’s experiences are vital for creating and maintaining competition, it is crucial to integrate testing frameworks that offer the consumer’s perception. For those interested even at a deeper level, you can become a part of &lt;strong&gt;&lt;a href=&quot;https://www.techmindz.com/courses/&quot;&gt;Techmindz&lt;/a&gt;&lt;/strong&gt; and opt for a software testing course. Some related courses include Automated Testing with Selenium, API Testing Fundamentals, and Performance Testing with JMeter. By utilizing this approach, you can develop software that resonates with users, leading to increased usage and user satisfaction.&lt;/li&gt;
  338. &lt;/ol&gt;
  339. &lt;/ol&gt;
  340. &lt;/div&gt;
  341. &lt;/div&gt;
  342. &lt;/div&gt;
  343. &lt;/div&gt;
  344. &lt;/div&gt;
  345. &lt;p&gt;The post &lt;a href=&quot;https://www.techmindz.com/choosing-the-right-software-testing-strategy-evaluating-software-from-the-users-perspective/&quot;&gt;Choosing the Right Software Testing Strategy: Evaluating Software from the User’s Perspective&lt;/a&gt; appeared first on &lt;a href=&quot;https://www.techmindz.com&quot;&gt;Techmindz&lt;/a&gt;.&lt;/p&gt;
  346. &lt;br /&gt;
  347. &lt;br /&gt;
  348. from Techmindz https://ift.tt/4wRc0nP&lt;br /&gt;
  349. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  350. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/1095782338757903521'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/1095782338757903521'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/choosing-right-software-testing.html' title='Choosing the Right Software Testing Strategy: Evaluating Software from the User’s Perspective'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-8438906785841995170</id><published>2024-08-13T19:11:00.001-07:00</published><updated>2024-08-13T19:11:26.806-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlinks"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>How to Use Google&#39;s AI Overviews for Search</title><content type='html'>&lt;p&gt;I talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews at Google — to answer questions about Google’s AI search you didn’t even know you had.&lt;/p&gt;
  351. &lt;p&gt;Like many, I’m skeptical of how fast AI seems to be overtaking every activity or task — like simple Google searches. But I also like tech and was curious to learn how the experts are thinking about the problems and opportunities in the exploding AI search landscape.&lt;/p&gt;
  352. &lt;p&gt;&lt;a class=&quot;cta_button&quot; href=&quot;https://www.hubspot.com/cs/ci/?pg=b72f2b25-8cc9-4642-9a1b-1e675d3d273b&amp;amp;pid=53&amp;amp;ecid=&amp;amp;hseid=&amp;amp;hsic=&quot;&gt;&lt;img class=&quot;hs-cta-img&quot; style=&quot;height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/;&quot; alt=&quot;Download Now: The Annual State of Artificial Intelligence in 2024 [Free Report]&quot; height=&quot;58&quot; width=&quot;706&quot; src=&quot;https://no-cache.hubspot.com/cta/default/53/b72f2b25-8cc9-4642-9a1b-1e675d3d273b.png&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  353. &lt;p&gt;&lt;strong&gt;Table of Contents&lt;/strong&gt;&lt;/p&gt;
  354. &lt;ul&gt;
  355. &lt;li&gt;&lt;a href=&quot;#ai-overviews&quot;&gt;AI Overviews&lt;/a&gt;&lt;/li&gt;
  356. &lt;li&gt;&lt;a href=&quot;#how-to-use-ai-overviews&quot;&gt;How to Use AI Overviews&lt;/a&gt;&lt;/li&gt;
  357. &lt;li&gt;&lt;a href=&quot;#google-ai-search-tips-for-marketers&quot;&gt;Google AI Search Tips for Marketers&lt;/a&gt;&lt;/li&gt;
  358. &lt;li&gt;&lt;a href=&quot;#how-to-turn-ai-overviews-on-and-off&quot;&gt;How to Turn AI Overviews On and Off&lt;/a&gt;&lt;/li&gt;
  359. &lt;li&gt;&lt;a href=&quot;#conclusion&quot;&gt;Conclusion&lt;/a&gt;&lt;/li&gt;
  360. &lt;/ul&gt;
  361. &lt;h2&gt;AI Overviews&lt;/h2&gt;
  362. &lt;p&gt;AI-powered search used to be the realm of tech elites, coders and engineers, maybe early adopters and tech enthusiasts.&lt;/p&gt;
  363. &lt;p&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/google-search-statistics&quot;&gt;Google&lt;/a&gt; changed all that in May 2024, when the world’s most-used search engine released &lt;a href=&quot;https://blog.hubspot.com/ai/ai-overviews&quot;&gt;AI Overviews&lt;/a&gt; in the U.S.&lt;/p&gt;
  364. &lt;p&gt;At launch, AI summaries appeared at the top of the search engine results page (&lt;a href=&quot;https://blog.hubspot.com/marketing/serp-features&quot;&gt;SERP&lt;/a&gt;) of nearly 75% of all search queries. Suddenly, more than 14.2 million queries included AI-generated responses — whether the user wanted it or not.&lt;/p&gt;
  365. &lt;p&gt;As of June 4, 2024, about 15% of all search U.S.-based queries trigger AI Overviews. That still adds up to over 2 million searches a day, but it’s entirely possible you haven’t encountered it yet.&lt;/p&gt;
  366. &lt;p&gt;&lt;strong&gt;&lt;a href=&quot;https://www.linkedin.com/in/hemabudaraju/&quot;&gt;Hema Budaraju&lt;/a&gt;&lt;/strong&gt;&lt;strong&gt;, Google’s Senior Director of Product for AI Overviews, told me that it’s more likely to show up in specific, complex searches&lt;/strong&gt;, like “What courses should I take for a specific major in my second or third semester?”&lt;/p&gt;
  367. &lt;p&gt;(If you’re curious about AI Overviews but haven’t seen it in action, I tested out a few search queries that will trigger it if you’re in the U.S.: “standard screw lengths,” “types of search intent,” and “time machine where would you go.” You’re welcome.)&lt;/p&gt;
  368. &lt;p&gt;After initial backlash from both media and users, Liz Reid, VP, Head of Google Search, &lt;a href=&quot;https://blog.google/products/search/ai-overviews-update-may-2024/&quot;&gt;released a statement&lt;/a&gt; explaining some of the more bizarre AI results (such as telling people to put glue on pizza) and promised that guardrails were already in place to prevent AI Overviews (AIO) from spreading misinformation.&lt;/p&gt;
  369. &lt;p&gt;Even if you haven’t encountered it yet, it will still be important to know how AI Overviews affects Google Search. And if you want to optimize your website for AI search — or are just curious about how AI search engines are talking about your brand — &lt;a href=&quot;https://www.hubspot.com/ai-search-grader&quot;&gt;HubSpot&#39;s AI Search Grader&lt;/a&gt; is a great resource, if we do say so.&lt;/p&gt;
  370. &lt;p&gt;A few more tips from the pros:&lt;/p&gt;
  371. &lt;h3&gt;1. Use natural language for complex, specific queries.&lt;/h3&gt;
  372. &lt;p&gt;Hema Budaraju tells me, “When I think about AI Overviews, I think about complex questions. I think about perspectives. I think about ways that I can get a jumping-off point that can lead me to the best content on the web.”&lt;/p&gt;
  373. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/Google-AI-search-2-20240709-4683227.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;“When I think of AI Overviews, I think about complex questions. I think about perspectives. I think about [finding] the best content on the web.”—Hema Budaraju, Senior Director of Product, AI Overviews, Google&quot; /&gt;&lt;/p&gt;
  374. &lt;p&gt;She says that AIO is more efficient than traditional searches, which may have required adjustments to search terms or keywords.&lt;/p&gt;
  375. &lt;p&gt;Now, Budaraju says, “you can actually ask more naturally … and then have an easy, clear way to dive in to learn more.”&lt;/p&gt;
  376. &lt;h3&gt;2. Brush up on your digital literacy.&lt;/h3&gt;
  377. &lt;p&gt;&lt;a href=&quot;https://www.linkedin.com/in/victorpan/&quot;&gt;Victor Pan&lt;/a&gt;, HubSpot’s Principal Marketing Manager in Product SEO, cautions, “don’t take those AI summaries at face value.”&lt;/p&gt;
  378. &lt;p&gt;I think of it like Wikipedia: It’s a fantastic &lt;em&gt;resource&lt;/em&gt;, but it’s not a &lt;em&gt;source&lt;/em&gt;. You’ll still want to follow through on your research.&lt;/p&gt;
  379. &lt;h3&gt;3. Context matters.&lt;/h3&gt;
  380. &lt;p&gt;AI Overviews cites the sources it uses for its summaries, but you may have to click a “show more” button to see them.&lt;/p&gt;
  381. &lt;p&gt;Don’t be the person in the group chat who spreads misinformation by insisting that time travel is merely “very difficult” based on AI search results.&lt;/p&gt;
  382. &lt;p&gt;Yes, it’s attributed to the perfectly reputable BBC, but click through before you send that text — the AIO summary includes an excerpt from an article about sci-fi TV show &lt;em&gt;Doctor Who&lt;/em&gt;, time travel, and real-world physics.&lt;/p&gt;
  383. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/Google-AI-search-3-20240709-7212360.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Search results page for “time machine where would you go.” The summary ends with the sentence, “However, traveling into the past is either very difficult or impossible, according to the BBC.”&quot; /&gt;&lt;/p&gt;
  384. &lt;p&gt;If you use a screen reader, be extra careful.&lt;/p&gt;
  385. &lt;p&gt;I tested a few AIO search results with the Chrome Read Aloud extension, and it read the text in the source boxes — but it didn’t call them out as sources. This could make it tricky to figure out where AIO’s information is coming from.&lt;/p&gt;
  386. &lt;h3&gt;4. “Don’t be afraid of AI.”&lt;/h3&gt;
  387. &lt;p&gt;&lt;a href=&quot;https://www.linkedin.com/in/emily-kosko/&quot;&gt;Emily Kosko&lt;/a&gt;, CEO and founder of VentureX, says it’s the most important advice she can give users.&lt;/p&gt;
  388. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/Google-AI-search-4-20240709-8400863.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;“Don’t be afraid of AI. Don’t overcomplicate it. Start out by asking simple things.” Emily Kosko, CEO and Founder, VentureX&quot; /&gt;&lt;/p&gt;
  389. &lt;p&gt;She acknowledges that AI search can be intimidating, but says you can start small. “Don’t overcomplicate it. Start out by asking simple things.”&lt;/p&gt;
  390. &lt;p&gt;Budaraju told me something similar when I asked for her advice for the everyday user: AI Overviews is built on the decades-old foundation of Google search, and with “similar principles and the same guardrails and the same kind of constructs.”&lt;/p&gt;
  391. &lt;p&gt;With that in mind, she says to simply &lt;strong&gt;use it&amp;nbsp;the same way you’ve always used Google search.&lt;/strong&gt;&lt;/p&gt;
  392. &lt;h2&gt;Google AI Search Tips for Marketers&lt;/h2&gt;
  393. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/Google-AI-search-5-20240709-1355723.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Top Tips for Marketers: AI Overviews. 1. Analyze your search console traffic — today. 2. Innovate. Be creative about regaining traffic. 3. Don’t get too nitty-gritty with your SEO tactics. Stick to the fundamentals. 4. Don’t make rash decisions based on today’s news. It might change tomorrow. 5. Focus on people, not algorithms.&quot; /&gt;&lt;/p&gt;
  394. &lt;h3&gt;1. Stay ahead of the curve.&lt;/h3&gt;
  395. &lt;p&gt;“Marketers: Analyze your search console traffic today! Use regular expressions to filter out question search terms and look for drops that can be explained by AI Overviews.”&lt;/p&gt;
  396. &lt;p&gt;Victor Pan says that even though AI Overviews queries are integrated into &lt;a href=&quot;https://blog.hubspot.com/marketing/google-search-console&quot;&gt;Google Search Console&lt;/a&gt; data, &lt;strong&gt;knowing your benchmarks today can help you identify problems tomorrow.&lt;/strong&gt;&lt;/p&gt;
  397. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/Google-AI-search-6-20240709-5476221.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;“Analyze your search console — today.” Victor Pan, Principal Marketing Manager, Product SEO, HubSpot&quot; /&gt;&lt;/p&gt;
  398. &lt;p&gt;For instance, if you usually get a certain number of search queries for &lt;strong&gt;“&lt;/strong&gt;&lt;strong&gt;&lt;a href=&quot;https://www.hubspot.com/products/crm/chatbot-builder&quot;&gt;free AI chatbot builder&lt;/a&gt;&lt;/strong&gt;&lt;strong&gt;,”&lt;/strong&gt; and those queries suddenly plummet, it could be because AI Overviews is entering its zero-clicks era. In other words: If AIO search results give users enough info, they don’t need to click through to your site.&lt;/p&gt;
  399. &lt;h3&gt;2. Innovate.&lt;/h3&gt;
  400. &lt;p&gt;Take a deep breath if you just read “zero clicks” and panicked.&lt;/p&gt;
  401. &lt;p&gt;Pan uses Google’s &lt;a href=&quot;https://blog.hubspot.com/marketing/how-to-featured-snippet-box&quot;&gt;featured snippets&lt;/a&gt; as an example of how savvy marketers are.&lt;/p&gt;
  402. &lt;p&gt;When sites lost traffic because the featured snippets pushed them down in the SERPs, “What did SEOs do? They figured out ways to win that featured snippet so they could gain that traffic back.”&lt;/p&gt;
  403. &lt;p&gt;“I think something similar is going to happen with AI overviews,” he says.&lt;/p&gt;
  404. &lt;h3&gt;3. Don’t put all your SEO eggs in one AI-generated basket.&lt;/h3&gt;
  405. &lt;p&gt;Remember AMPs? They were a new format that Google introduced to decrease load time on webpages.&lt;/p&gt;
  406. &lt;p&gt;I worked in digital media when AMPs were introduced, and I recall the ambient panic about its effects on page views. And now, as Pan says, “it’s a dead project.”&lt;/p&gt;
  407. &lt;p&gt;With respect to AI Overviews, Pan says that he “wouldn&#39;t get too nitty-gritty with the tactics and details.” Instead, he says to “focus on fundamentally good optimizations or improvements to your content.”&lt;/p&gt;
  408. &lt;p&gt;Budaraju says that ultimately, the qualities that make “the page and the content shine are really consistent.”&lt;/p&gt;
  409. &lt;p&gt;“So when you think about what makes for great content, what makes for a site to be inviting and appealing — high credibility, great authoritativeness.”&lt;/p&gt;
  410. &lt;h3&gt;4. Stay calm.&lt;/h3&gt;
  411. &lt;p&gt;Pan says, “Everyone&#39;s trying to figure out right now what the inclusion criteria is” to be a cited source in an AI Overviews summary. But don’t make rash decisions based on today’s news.&lt;/p&gt;
  412. &lt;p&gt;It’s still up in the air as to &lt;strong&gt;“whether the actions you take to optimize for AI Overviews will be an enduring content upgrade or a passing fad.”&lt;/strong&gt;&lt;/p&gt;
  413. &lt;p&gt;When I asked Budaraju if she had any advice for SEOs and marketers who were swallowing their panic about zero clicks, she told me, “We&#39;re seeing that people have been visiting a greater diversity of websites for help with more complex questions.”&lt;/p&gt;
  414. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/Google-AI-search-7-20240709-9793998.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;“We’re seeing that people have been visiting a greater diversity of websites for help with more complex questions. Google remains focused on sending valuable traffic to publishers and creators.” —Hema Budaraju, Senior Director of Product, AI Overviews, Google&quot; /&gt;&lt;/p&gt;
  415. &lt;p&gt;She added, &lt;strong&gt;“the links included in AI overviews get more clicks than if the page had appeared as a traditional web listing.”&lt;/strong&gt;&lt;/p&gt;
  416. &lt;p&gt;Budaraju also assured me that Google will “remain focused on sending valuable traffic to publishers and creators.”&lt;/p&gt;
  417. &lt;p&gt;When people click the links from AI Overviews, she said, “the clicks are likely higher quality” and “people tend to spend more time on the site that they’re visiting.”&lt;/p&gt;
  418. &lt;h3&gt;5. Focus on people, not algorithms.&lt;/h3&gt;
  419. &lt;p&gt;Pan makes an excellent point: If you’re in an industry that’s affected by AI-powered search, you probably feel like the AI revolution is well underway.&lt;/p&gt;
  420. &lt;p&gt;But the average user may have only encountered AI Overviews once or twice.&lt;/p&gt;
  421. &lt;p&gt;Budaraju told me to think about the kinds of complex queries that people make every day — “not as a tech reporter, not as a product manager.”&lt;/p&gt;
  422. &lt;p&gt;“Keep grounded on what real users do and position yourself to where you think they might be going,” Pan says.&lt;/p&gt;
  423. &lt;p&gt;AI search anticipates what people will need. If you want to stay ahead of AI, Pan suggests &lt;strong&gt;“following people versus following these algorithms.”&lt;/strong&gt;&lt;/p&gt;
  424. &lt;p&gt;And finally, to answer the big question: &lt;strong&gt;You can’t turn AI Overviews on and off.&lt;/strong&gt; (But I’ll show you five ways to avoid it — keep reading.)&lt;/p&gt;
  425. &lt;p&gt;And although Google hasn’t confirmed it, there’s some evidence that AIO summaries appear more frequently in certain types of searches, like those that are 10 words or longer or queries about technology.&lt;/p&gt;
  426. &lt;p&gt;There are a few ways to avoid AIO, according to AIO itself:&lt;/p&gt;
  427. &lt;h3&gt;1. Sign out of your Google account.&lt;/h3&gt;
  428. &lt;p&gt;AI Overviews only appear if you’re signed in. To sign out of your Google account, click on your avatar in the top right corner of any Google product (Gmail, Google.com, etc.), and select Sign out.&lt;/p&gt;
  429. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/Google-AI-search-8-20240709-3183509.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screen cap of Google login.&quot; /&gt;&lt;/p&gt;
  430. &lt;h3&gt;2. Use incognito mode.&lt;/h3&gt;
  431. &lt;p&gt;If you don’t want to sign out, use incognito mode to avoid AIO. It’s simple: In Chrome, select the File dropdown menu and then New Incognito Window.&lt;/p&gt;
  432. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/Google-AI-search-9-20240709-3295517.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screen cap of File menu, with “New incognito window” selected.&quot; /&gt;&lt;/p&gt;
  433. &lt;h3&gt;3. Disable Search Labs.&lt;/h3&gt;
  434. &lt;p&gt;If you’re seeing a lot of AIO summaries on mobile, you may have opted into Search Labs.&lt;/p&gt;
  435. &lt;p&gt;HubSpot’s &lt;a href=&quot;https://www.linkedin.com/in/amanda-edens/&quot;&gt;Amanda Sellers&lt;/a&gt;, Manager of EN Blog Strategy, says that AIOs “increase significantly on mobile if Search Labs is already installed.”&lt;/p&gt;
  436. &lt;p&gt;To check, open Google.com on mobile and look for the beaker icon in the upper left corner. From there, you’ll see a list of experiments you can enable or disable.&lt;/p&gt;
  437. &lt;p&gt;Sellers also notes that because AI Overviews in Search Labs is an experimental version, users should be doubly cautious about its summaries.&lt;/p&gt;
  438. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/Google-AI-search-10-20240709-2242400.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 450px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  439. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/Google-AI-search-11-20240709-219433.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 450px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;On the left: Search results for “time machine where would you go,” which triggers an AI Overview. On the right: Same search with Search Labs’ AI Overview feature enabled. &quot; /&gt;&lt;/p&gt;
  440. &lt;p&gt;On the left: Search results for “time machine where would you go,” which triggers an AI Overview. On the right: Same search with Search Labs’ AI Overview feature enabled.&lt;/p&gt;
  441. &lt;p&gt;The Search Labs AIO feature is only available in the U.S., South Africa, South Sudan, Tanzania, Togo, Uganda, Western Sahara, Zambia, and Zimbabwe — if you’re outside those countries, you won’t see the beaker icon.&lt;/p&gt;
  442. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/Google-AI-search-12-20240709-7180200.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Laptop screen showing the countries and territories outside the U.S. that Search Labs is available in: South Africa, South Sudan, Tanzania, Togo, Uganda, Western Sahara, Zambia, and Zimbabwe.&quot; /&gt;&lt;/p&gt;
  443. &lt;h3&gt;4. Filter your results.&lt;/h3&gt;
  444. &lt;p&gt;If you tap or click on “Web” (if you don’t see it, tap or click on the vertical ellipsis next to “More”). This doesn’t disable AI Overviews, but it does restore a more familiar interface.&lt;/p&gt;
  445. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/Google-AI-search-13-20240709-1139362.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Animated GIF of clicking “web” on the search engine results page. &quot; /&gt;&lt;/p&gt;
  446. &lt;h3&gt;&lt;strong&gt;5.&lt;/strong&gt; Reconfigure your default search options.&lt;/h3&gt;
  447. &lt;p&gt;This one looks more intimidating, but it only took me about a minute to follow these steps:&lt;/p&gt;
  448. &lt;ul&gt;
  449. &lt;li&gt;Go to Settings &amp;gt; Search engine &amp;gt; Manage search engines and site search&lt;/li&gt;
  450. &lt;li&gt;Select Add next to the Site search section&lt;/li&gt;
  451. &lt;li&gt;Enter a nickname for your AI-less search in the Name section&lt;/li&gt;
  452. &lt;li&gt;Add a shortcut (this cannot contain spaces)&lt;/li&gt;
  453. &lt;li&gt;Paste this in the URL: {google:baseURL}search?q=%s&amp;amp;udm=14&lt;/li&gt;
  454. &lt;li&gt;Click Save or Add&lt;/li&gt;
  455. &lt;/ul&gt;
  456. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/Google-AI-search-14-20240709-9893751.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Animated GIF of reconfiguring your browser.&quot; /&gt;&lt;/p&gt;
  457. &lt;p&gt;Anytime you want to search without AI, type your shortcut into the search bar, select it, and then search as usual.&lt;/p&gt;
  458. &lt;h3&gt;6. Use a third-party solution.&lt;/h3&gt;
  459. &lt;p&gt;This comes with a few caveats: Any third-party extension might be buggy, it might be abandoned by the developer, and you should always be careful about your online security.&lt;/p&gt;
  460. &lt;p&gt;The two I’ve tested are uBlock and Bye Bye, Google AI, though there will likely be more options in the future. A &lt;a href=&quot;https://www.reddit.com/r/uBlockOrigin/comments/1ct5mpt/heres_how_to_disable_googles_new_forced_ai/&quot;&gt;reddit user&lt;/a&gt; provided these instructions on using uBlock to avoid AIO:&lt;/p&gt;
  461. &lt;ul&gt;
  462. &lt;li&gt;Download the &lt;a href=&quot;https://ublockorigin.com/&quot;&gt;uBlock extension&lt;/a&gt; for Chrome&lt;/li&gt;
  463. &lt;li&gt;Go to My filters&lt;/li&gt;
  464. &lt;li&gt;Paste this: google.com##.GcKpu&lt;/li&gt;
  465. &lt;li&gt;Select Apply Changes&lt;/li&gt;
  466. &lt;/ul&gt;
  467. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/Google-AI-search-15-20240709-9954194.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screen cap of Bye Bye, Google AI settings.&quot; /&gt;&lt;/p&gt;
  468. &lt;p&gt;To use Bye Bye, Google AI:&lt;/p&gt;
  469. &lt;ul&gt;
  470. &lt;li&gt;Download the &lt;a href=&quot;https://chromewebstore.google.com/detail/bye-bye-google-ai-turn-of/imllolhfajlbkpheaapjocclpppchggc?hl%3Den-US&quot;&gt;Bye Bye, Google AI extension&lt;/a&gt; for Chrome&lt;/li&gt;
  471. &lt;li&gt;Select Options&lt;/li&gt;
  472. &lt;li&gt;Select Hide AI Overviews (and anything else you want to hide) and select Save&lt;/li&gt;
  473. &lt;/ul&gt;
  474. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/Google-AI-search-16-20240709-5606812.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screen cap of Bye Bye, Google AI settings with “Hide AI Overviews” selected.&quot; /&gt;&lt;/p&gt;
  475. &lt;p&gt;Finally, although I do not recommend an overseas move to temporarily escape AI search, &lt;strong&gt;AI Overviews is currently only available in the U.S.&lt;/strong&gt; You can use it in seven different languages: English, Hindi, Indonesian, Japanese, Korean, Brazilian Portuguese, and Spanish.&lt;/p&gt;
  476. &lt;h2&gt;Conclusion&lt;/h2&gt;
  477. &lt;p&gt;Google’s entry into the AI-powered search scene is a strong indicator that AI, love it or loathe it, will become as unavoidable as the internet is today. Hema Budaraju told me that her optimism about AI Overviews is rooted in the data and evidence that “people are really liking this feature. People are using it more. People are satisfied more.”&lt;/p&gt;
  478. &lt;p&gt;And for the staunch skeptics, I’ll reiterate what HubSpotter Victor Pan and others have told me over and over again: AI isn’t going to replace or bury great content on the internet. And people — you, your audience or users, and all the rest of us — are still looking for great content.&lt;/p&gt;
  479. &lt;p&gt;&lt;em&gt;Editor&#39;s note: This post was originally published in January 2024 and has been updated for comprehensiveness.&lt;/em&gt;&lt;/p&gt;
  480. &lt;p&gt;&lt;em&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;
  481. &lt;img src=&quot;https://track.hubspot.com/__ptq.gif?a=53&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fhow-to-use-google-ai-search&amp;amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;amp;bvt=rss&quot; alt=&quot;&quot; width=&quot;1&quot; height=&quot;1&quot; style=&quot;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important;&quot; /&gt;&lt;br /&gt;
  482. &lt;br /&gt;
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  485. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/8438906785841995170'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/8438906785841995170'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/how-to-use-googles-ai-overviews-for.html' title='How to Use Google&#39;s AI Overviews for Search'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-35696174703671675</id><published>2024-08-13T18:21:00.001-07:00</published><updated>2024-08-13T18:21:17.138-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlink"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>How to create a Mastodon server</title><content type='html'>&lt;p&gt;Mastodon has become a popular alternative to traditional social media platforms. As a decentralized, open-source social network, it empowers users to operate their own servers, giving them complete control to customize their social media experience. In this article, you’ll learn how to set up a Mastodon server on a virtual private server (VPS), from establishing [...]&lt;/p&gt;
  486. &lt;p&gt;&lt;a class=&quot;btn btn-secondary understrap-read-more-link&quot; href=&quot;https://www.hostinger.in/tutorials/how-to-create-a-mastodon-server&quot; data-wpel-link=&quot;internal&quot; rel=&quot;follow&quot;&gt;Read More...&lt;/a&gt;&lt;/p&gt;
  487. &lt;p&gt;The post &lt;a href=&quot;https://www.hostinger.in/tutorials/how-to-create-a-mastodon-server&quot; data-wpel-link=&quot;internal&quot; rel=&quot;follow&quot;&gt;How to create a Mastodon server&lt;/a&gt; appeared first on &lt;a href=&quot;https://www.hostinger.in/tutorials&quot; data-wpel-link=&quot;internal&quot; rel=&quot;follow&quot;&gt;Hostinger Tutorials&lt;/a&gt;.&lt;/p&gt;
  488. &lt;br /&gt;
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  492. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/35696174703671675'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/35696174703671675'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/how-to-create-mastodon-server.html' title='How to create a Mastodon server'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-8064689396603357366</id><published>2024-08-13T06:11:00.001-07:00</published><updated>2024-08-13T06:11:42.411-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlinks"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>How Search AI Will Revolutionize the Future of SEO, According to HubSpot&#39;s SVP of Marketing</title><content type='html'>&lt;p&gt;Let&#39;s be honest: SEO is going to be disrupted by AI. Plain and simple.&lt;/p&gt;
  493. &lt;p&gt;AI platforms and search features have changed how we find information. Gone (nearly) are the days of sifting through SERPs, clicking links galore, and scouring each page to get what you need.&lt;/p&gt;
  494. &lt;p&gt;In seconds, AI does that for you.&lt;/p&gt;
  495. &lt;p&gt;Plus, OpenAI just announced its new &lt;a href=&quot;https://www.cnbc.com/2024/07/25/openai-announces-a-search-engine-called-searchgpt.html&quot;&gt;SearchGPT&lt;/a&gt; — a great example of how AI is transforming the search landscape as we know it.&lt;/p&gt;
  496. &lt;p&gt;This isn‘t just changing your audience. It’s likely changed how &lt;em&gt;you&lt;/em&gt; work, too. We found that &lt;a href=&quot;https://blog.hubspot.com/marketing/state-of-ai-report&quot;&gt;35% of marketers use AI for research&lt;/a&gt; — it&#39;s becoming a go-to option for finding solutions online.&lt;/p&gt;
  497. &lt;p&gt;Fortunately, as marketers, we‘re used to this. ’Marketing‘ is practically synonymous with ’change&#39;.&lt;/p&gt;
  498. &lt;p&gt;Just look at the shifts in popularity we&#39;ve seen across social media platforms, or how content consumption habits have changed in the last decade. (My podcast consumption rose so much in the last three years that I had to just start my own &lt;a href=&quot;https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934&quot;&gt;show&lt;/a&gt;.)&lt;/p&gt;
  499. &lt;p&gt;Leaning into these shifts is critical for the long-term health of your business. So let&#39;s jump in with some of my predictions for how AI-powered search will change SEO, and how you can prepare.&lt;/p&gt;
  500. &lt;p&gt;&lt;a class=&quot;cta_button&quot; href=&quot;https://www.hubspot.com/cs/ci/?pg=b72f2b25-8cc9-4642-9a1b-1e675d3d273b&amp;amp;pid=53&amp;amp;ecid=&amp;amp;hseid=&amp;amp;hsic=&quot;&gt;&lt;img class=&quot;hs-cta-img&quot; style=&quot;height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px&quot; alt=&quot;Download Now: The Annual State of Artificial Intelligence in 2024 [Free Report]&quot; height=&quot;58&quot; width=&quot;706&quot; src=&quot;https://no-cache.hubspot.com/cta/default/53/b72f2b25-8cc9-4642-9a1b-1e675d3d273b.png&quot; align=&quot;middle&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  501. &lt;h2&gt;&lt;strong&gt;How AI-Powered&lt;/strong&gt; &lt;strong&gt;Search&lt;/strong&gt; &lt;strong&gt;Will Revolutionize SEO – and How to Prepare&lt;/strong&gt;&lt;/h2&gt;
  502. &lt;h3&gt;&lt;strong&gt;1.&lt;/strong&gt; &lt;strong&gt;AI&lt;/strong&gt;&lt;strong&gt;-powered search will decrease CTR on search engines — so you&#39;ll need to appear in LLMs.&lt;/strong&gt;&lt;/h3&gt;
  503. &lt;p&gt;Let&#39;s start with the most obvious — and potentially most anxiety-provoking — change occurring in the SEO space: AI-powered search results.&lt;/p&gt;
  504. &lt;p&gt;As a user, I‘m fascinated by AI-search results. As these LLMs continue to become more sophisticated, we’ll be able to retrieve more personalized and targeted guidance faster than ever before.&lt;/p&gt;
  505. &lt;p&gt;But, as a marketing leader at a large SaaS company, I&#39;m well aware of the concerns. As AI-powered search results start appearing for common search queries, it will be harder for your website to get clicks.&lt;/p&gt;
  506. &lt;p&gt;Ultimately, marketers and SEOs driven by CTR may need to make a drastic philosophy shift: Aiming to appear in Page-1 LLMs rather than driving search result clicks.&lt;/p&gt;
  507. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/search%20ai.jpeg?width=1000&amp;amp;height=742&amp;amp;name=search%20ai.jpeg&quot; width=&quot;1000&quot; height=&quot;742&quot; alt=&quot;search ai&quot; style=&quot;height: auto; max-width: 100%; width: 1000px;&quot; /&gt;&lt;/p&gt;
  508. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/search-AI-1-20240729-6700679.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  509. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://blog.google/products/search/generative-ai-search/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  510. &lt;p&gt;Like all of us, I‘m only beginning to understand how to rank in AI-generated responses, but there’s a few things our SEO team at HubSpot (as well as those across the industry) have found most effective:&lt;/p&gt;
  511. &lt;ul&gt;
  512. &lt;li&gt;&lt;strong&gt;Create high-quality content:&lt;/strong&gt; Your content can&#39;t &lt;em&gt;just&lt;/em&gt; answer common questions with relevant information. Now, it needs to provide credible perspectives, authoritative tips most readers won‘t find elsewhere, and other elements that comply with Google’s &lt;a href=&quot;https://blog.hubspot.com/marketing/google-eeat-update&quot;&gt;EEAT philosophy&lt;/a&gt;. This has been vital to helping the HubSpot Blogs protect and defend our search traffic in the era of AI search.&lt;/li&gt;
  513. &lt;li&gt;&lt;strong&gt;Optimize for featured snippets&lt;/strong&gt;: Structure your content so it&#39;s easily scannable and provides direct answers to common queries.&lt;/li&gt;
  514. &lt;li&gt;&lt;strong&gt;Focus on user intent&lt;/strong&gt;: Tailor your content to address specific user needs, which can improve your chances of being recommended as an answer in LLM-generated search results.&lt;/li&gt;
  515. &lt;li&gt;&lt;strong&gt;Build authority and backlinks&lt;/strong&gt;: High-quality backlinks and mentions can signal to LLMs that you&#39;re a trusted source.&lt;/li&gt;
  516. &lt;/ul&gt;
  517. &lt;h3&gt;&lt;strong&gt;2. SEOs must become more holistic digital marketers.&lt;/strong&gt;&lt;/h3&gt;
  518. &lt;p&gt;The old, traditional SEO playbook won&#39;t work like it used to. Now, SEO strategists will need to become more like digital marketers by thinking holistically about how their brands can be perceived as valuable and authoritative.&lt;/p&gt;
  519. &lt;p&gt;Evolved SEO roles might involve driving discussions around their products, ensuring their websites appear on review sites, or generating quality backlinks to establish brand authority.&lt;/p&gt;
  520. &lt;p&gt;The metrics you use to measure your success will change, too. While clicks and traffic are still important, it&#39;s becoming increasingly vital to measure impressions, as well.&lt;/p&gt;
  521. &lt;h3&gt;&lt;strong&gt;3. Customer-centric strategies matter more than keyword clusters.&lt;/strong&gt;&lt;/h3&gt;
  522. &lt;p&gt;The future of SEO will be drastically different from today.&lt;/p&gt;
  523. &lt;p&gt;Rather than focusing solely on keyword clusters, SEOs need to craft compelling narratives around the problems their products solve.&lt;/p&gt;
  524. &lt;p&gt;Cultivating a strong online presence across platforms beyond Google, and positioning their brand as a go-to solution for customer needs will be higher priorities for SEOs, as well.&lt;/p&gt;
  525. &lt;p&gt;This year, HubSpot&#39;s SEO team rewrote its game plan to focus on optimizing content for user intent and search patterns, rather than fixating on keyword clusters.&lt;/p&gt;
  526. &lt;p&gt;To appear in AI-powered search results, you&#39;ll want to take a note from HubSpot and other brands by tailoring your offerings to address pain points of customers across channels (including social, podcast, YouTube, &lt;em&gt;and&lt;/em&gt; search).&lt;/p&gt;
  527. &lt;h2&gt;&lt;strong&gt;HubSpot&#39;s&lt;/strong&gt; &lt;strong&gt;New AI Search Grader Can Help You Assess Your Rankings in LLMs&lt;/strong&gt;&lt;/h2&gt;
  528. &lt;p&gt;In the spirit of solving for our customers, I‘m excited to announce the launch of HubSpot’s new AI Search Grader — a one-of-a-kind tool that can help you determine how often your brand is mentioned across LLMs so you can begin measuring where you‘re ranking, and where you’re falling short.&lt;/p&gt;
  529. &lt;p&gt;While the world of SEO is new, we hope this can provide you with a tool to help you measure and evaluate how well your brand is faring in LLMs.&lt;/p&gt;
  530. &lt;p&gt;As you shift your strategy with some of the tips above, you can see which drive the highest ROI, and where you need to adjust.&lt;/p&gt;
  531. &lt;h3&gt;&lt;strong&gt;Businesses Can Still Thrive in This New AI-Powered Ecosystem&lt;/strong&gt;&lt;/h3&gt;
  532. &lt;p&gt;In the coming years, AI will fundamentally change the way we interact with the web.&lt;/p&gt;
  533. &lt;p&gt;While the future of SEO in the AI era may seem uncertain, the keys lie in:&lt;/p&gt;
  534. &lt;ul&gt;
  535. &lt;li&gt;Adapting to AI transformation.&lt;/li&gt;
  536. &lt;li&gt;Embracing a holistic marketing approach.&lt;/li&gt;
  537. &lt;li&gt;And solving for the customer with engaging, high-quality offerings.&lt;/li&gt;
  538. &lt;/ul&gt;
  539. &lt;p&gt;As we venture into this new frontier of SEO and AI-driven search, the possibilities are vast, and the opportunities for innovation are endless. By embracing change, staying informed on emerging trends, and continuously refining their strategies, businesses can adapt and thrive in a digital ecosystem defined by AI-powered search.&lt;/p&gt;
  540. &lt;p&gt;To all the marketers and SEO professionals out there, let&#39;s embark on this journey together, and shape a future where brands not only exist, but excel.&lt;/p&gt;
  541. &lt;p&gt;&lt;a class=&quot;cta_button&quot; href=&quot;https://www.hubspot.com/cs/ci/?pg=8bc62f56-f557-4bf5-b1b3-0798c565a2e1&amp;amp;pid=53&amp;amp;ecid=&amp;amp;hseid=&amp;amp;hsic=&quot;&gt;&lt;img class=&quot;hs-cta-img&quot; style=&quot;height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/;&quot; alt=&quot;New Call-to-action&quot; height=&quot;613&quot; width=&quot;1920&quot; src=&quot;https://no-cache.hubspot.com/cta/default/53/8bc62f56-f557-4bf5-b1b3-0798c565a2e1.png&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  542. &lt;img src=&quot;https://track.hubspot.com/__ptq.gif?a=53&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fsearch-ai&amp;amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;amp;bvt=rss&quot; alt=&quot;&quot; width=&quot;1&quot; height=&quot;1&quot; style=&quot;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important;&quot; /&gt;&lt;br /&gt;
  543. &lt;br /&gt;
  544. from Marketing https://ift.tt/eszINjK&lt;br /&gt;
  545. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  546. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/8064689396603357366'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/8064689396603357366'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/how-search-ai-will-revolutionize-future.html' title='How Search AI Will Revolutionize the Future of SEO, According to HubSpot&#39;s SVP of Marketing'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-8657677621483194744</id><published>2024-08-13T04:11:00.001-07:00</published><updated>2024-08-13T04:11:38.954-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlinks"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>23 ChatGPT Prompts Marketers Should Use</title><content type='html'>&lt;p&gt;ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a marketer, you’re probably wondering how to use the technology to its full potential.&lt;/p&gt;
  547. &lt;p&gt;Fortunately, I&#39;ve compiled a list of 23 ChatGPT prompts for marketing strategies. If you‘re unfamiliar with ChatGPT, here’s what you need to know.&lt;/p&gt;
  548. &lt;p&gt;&lt;a class=&quot;cta_button&quot; href=&quot;https://www.hubspot.com/cs/ci/?pg=c497a8fe-0f60-4244-9cb1-5bed4d1e5ab6&amp;amp;pid=53&amp;amp;ecid=&amp;amp;hseid=&amp;amp;hsic=&quot;&gt;&lt;img class=&quot;hs-cta-img&quot; style=&quot;height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/;&quot; alt=&quot;Download Now: 100 ChatGPT Prompts for Marketers [Free Guide]&quot; height=&quot;79&quot; width=&quot;470&quot; src=&quot;https://no-cache.hubspot.com/cta/default/53/c497a8fe-0f60-4244-9cb1-5bed4d1e5ab6.png&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  549. &lt;p&gt;&lt;a href=&quot;#what-is-chatgpt&quot;&gt;What is ChatGPT?&lt;/a&gt;&lt;/p&gt;
  550. &lt;p&gt;&lt;a href=&quot;#sixty-five-prompts&quot;&gt;5 ChatGPT Prompts for Marketing (General)&lt;/a&gt;&lt;/p&gt;
  551. &lt;p&gt;&lt;a href=&quot;#how-to-use-these-marketing-prompts&quot;&gt;How to Use These Marketing ChatGPT Prompts&lt;/a&gt;&lt;/p&gt;
  552. &lt;p&gt;&lt;a href=&quot;#twenty-five-prompts&quot;&gt;5 ChatGPT Prompts for Business Marketing&amp;nbsp;&lt;/a&gt;&lt;/p&gt;
  553. &lt;p&gt;&lt;a href=&quot;#twenty-seven&quot;&gt;5 ChatGPT Prompts for Content and Social Media Marketing&lt;/a&gt;&lt;/p&gt;
  554. &lt;p&gt;&lt;a href=&quot;#nine-prompts&quot;&gt;3 ChatGPT Prompts for Marketing Analytics&lt;/a&gt;&lt;/p&gt;
  555. &lt;p&gt;&lt;a href=&quot;#twenty-five-email&quot;&gt;5 ChatGPT Prompts for Email Marketing Campaigns&lt;/a&gt;&lt;/p&gt;
  556. &lt;h2&gt;&lt;strong&gt;What is ChatGPT?&lt;/strong&gt;&lt;/h2&gt;
  557. &lt;p&gt;ChatGPT is a publicly accessible tool owned by OpenAI. It uses natural language processing to pull information from around the web to answer search queries and fulfill content requests.&lt;/p&gt;
  558. &lt;p&gt;ChatGPT&#39;s answers are original and have not been copied and pasted from the web.&lt;/p&gt;
  559. &lt;p&gt;Aside from a paid subscription version called ChatGPT Plus, the tool is free.&lt;/p&gt;
  560. &lt;p&gt;ChatGPT is one of the latest developments in AI tools. Suppose you‘re looking for other ways to integrate AI into your marketing workflow.&lt;/p&gt;
  561. &lt;p&gt;In that case, you may be interested in HubSpot’s suite of &lt;a href=&quot;https://www.hubspot.com/products/artificial-intelligence&quot;&gt;generative AI tools&lt;/a&gt; to help you ideate, create, and share remarkable content quickly and efficiently.&lt;/p&gt;
  562. &lt;p&gt;Now, let&#39;s get into the wide range of prompts you can use to get the most out of ChatGPT.&lt;/p&gt;
  563. &lt;div class=&quot;hs-embed-wrapper&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;&quot;&gt;
  564. &lt;div class=&quot;hs-embed-content-wrapper&quot;&gt;
  565. &lt;div style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;&quot;&gt;&lt;iframe style=&quot;position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;&quot; src=&quot;https://www.youtube.com/embed/ybIRE2B1NkQ?si=CUrkOVYJpYhKQPtX&quot; width=&quot;560&quot; height=&quot;315&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  566. &lt;/div&gt;
  567. &lt;/div&gt;
  568. &lt;h2&gt;&lt;strong&gt;5 ChatGPT Prompts for Marketing&lt;/strong&gt;&lt;/h2&gt;
  569. &lt;p&gt;&lt;strong&gt;1.&lt;/strong&gt; “List [number] ideas for blog posts about [topic].”&lt;/p&gt;
  570. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/ChatGPT%20blog%20post%20ideas.jpg?width=648&amp;amp;height=347&amp;amp;name=ChatGPT%20blog%20post%20ideas.jpg&quot; width=&quot;648&quot; height=&quot;347&quot; alt=&quot;ChatGPT blog post ideas&quot; style=&quot;height: auto; max-width: 100%; width: 648px;&quot; /&gt;As a writer, I experience days when the ideas flow like an endless river. But there are days when writer&#39;s block hits me like a brick, and I can&#39;t think of anything relevant to blog about.&amp;nbsp;&lt;/p&gt;
  571. &lt;p&gt;Fortunately, you can enter the prompt above to let ChatGPT come up with topics for you.&lt;/p&gt;
  572. &lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;2.&lt;/span&gt; “Write a minute-long advertisement script about [product, service, or company].”&lt;/p&gt;
  573. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/ChatGPT%20Desani%20water%20(1).jpg?width=618&amp;amp;height=326&amp;amp;name=ChatGPT%20Desani%20water%20(1).jpg&quot; width=&quot;618&quot; height=&quot;326&quot; alt=&quot;ChatGPT Desani water (1)&quot; style=&quot;height: auto; max-width: 100%; width: 618px;&quot; /&gt;&lt;/p&gt;
  574. &lt;p style=&quot;font-weight: normal;&quot;&gt;I&#39;ve written for HubSpot&#39;s YouTube channel a few times, and it taught me that it&#39;s not easy to write a script that fits into a specific time constraint.&amp;nbsp;&lt;/p&gt;
  575. &lt;p style=&quot;font-weight: normal;&quot;&gt;You don&#39;t need to struggle like I did. If you&#39;re having difficulty writing a script for a timed video, enter the above prompt and have ChatGPT generate a timed script for you.&lt;/p&gt;
  576. &lt;p style=&quot;font-weight: normal;&quot;&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Pro Tip:&lt;/span&gt; Read the script aloud and time yourself so you can ensure it&#39;s accurate.&amp;nbsp;&lt;/p&gt;
  577. &lt;p&gt;&lt;strong&gt;3.&lt;/strong&gt; “Create a three-month social media campaign calendar for our product to [insert goal] and mention the channels we should focus on.”&amp;nbsp;&lt;br /&gt;
  578. &lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/chatgpt%203%20month.jpg?width=629&amp;amp;height=338&amp;amp;name=chatgpt%203%20month.jpg&quot; width=&quot;629&quot; height=&quot;338&quot; alt=&quot;chatgpt 3 month&quot; style=&quot;height: auto; max-width: 100%; width: 629px;&quot; /&gt;Planning a long-term campaign calendar can be tedious, but ChatGPT can generate one in just a minute by entering the prompt above.&lt;/p&gt;
  579. &lt;p&gt;If you decide to use the AI chatbot to craft a campaign calendar for you, I suggest reading the plan thoroughly and tweaking it to your liking before implementing it.&lt;/p&gt;
  580. &lt;p&gt;&lt;strong&gt;4.&lt;/strong&gt; “Create three call-to-action button ideas based on the contents of this blog post.” Then, paste in the content.&lt;/p&gt;
  581. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/ChatGPT%20call%20to%20action.jpg?width=631&amp;amp;height=331&amp;amp;name=ChatGPT%20call%20to%20action.jpg&quot; width=&quot;631&quot; height=&quot;331&quot; alt=&quot;ChatGPT call to action&quot; style=&quot;height: auto; max-width: 100%; width: 631px;&quot; /&gt;I told ChatGPT, &quot;Create three call-to-action button ideas based on the contents of this blog post.&quot; Then, I pasted the text of this &lt;a href=&quot;https://blog.hubspot.com/sales/etsy-alternatives-for-sellers&quot;&gt;blog post about the 10 best Etsy Alternatives&lt;/a&gt;.&amp;nbsp;&lt;/p&gt;
  582. &lt;p&gt;ChatGPT generated 3 CTAs in just seconds.&amp;nbsp;&lt;/p&gt;
  583. &lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;5.&lt;/span&gt; “Create an advertising campaign about [company, product, or service] targeting [target audience]. Include key messages and slogans and choose the best media channels for promotions.”&lt;/p&gt;
  584. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/ChatGPT%20Legos%20(1).jpg?width=611&amp;amp;height=309&amp;amp;name=ChatGPT%20Legos%20(1).jpg&quot; width=&quot;611&quot; height=&quot;309&quot; alt=&quot;ChatGPT Legos (1)&quot; style=&quot;height: auto; max-width: 100%; width: 611px;&quot; /&gt;&lt;/p&gt;
  585. &lt;p&gt;I entered the prompt into ChatGPT and used Legos as an example. It was a pretty extensive plan, so I can show you everything the chatbot generated but I&#39;m satisfied with the plan as a template.&amp;nbsp;&lt;/p&gt;
  586. &lt;p&gt;As you can see, ChatGPT is a great tool for ideation in marketing. Once you have all the ideas, you may need help putting them together. Luckily, HubSpot’s FREE AI Email Writer makes it easy to generate more emails in less time. &lt;a href=&quot;https://www.hubspot.com/products/marketing/ai-email-writer&quot;&gt;Try it here&lt;/a&gt;.&lt;/p&gt;
  587. &lt;h2&gt;&lt;strong&gt;How to Use These Marketing ChatGPT Prompts&lt;/strong&gt;&lt;/h2&gt;
  588. &lt;p&gt;ChatGPT is a fantastic tool, but it’s just that, a tool. So, like any tool, to use it effectively, you have to understand how it works and what you can do. Here are six tips for making these marketing ChatGPT prompts work for you.&lt;/p&gt;
  589. &lt;p&gt;&lt;img /&gt;&lt;/p&gt;
  590. &lt;h3&gt;1. Understand what kind of output you want.&lt;/h3&gt;
  591. &lt;p&gt;Garbage in, garbage out definitely applies here. So before you even dive into any of these prompts, make sure you have a good understanding of what it is you even want to accomplish.&lt;/p&gt;
  592. &lt;p&gt;If, for example, you’re asking it to create a landing page, make sure you know what a good landing page should look like so you can be hyper-clear in the beginning.&lt;/p&gt;
  593. &lt;p&gt;You can also be clear in your feedback to ChatGPT as you refine its responses.&lt;/p&gt;
  594. &lt;h3&gt;2. Give it a job.&lt;/h3&gt;
  595. &lt;p&gt;Make sure the ChatGPT knows what its role is and what you’re trying to create. Tell it, “You’re an expert ____ (role) creating a _____ (what you’re creating) for your audience of (describe audience).”&lt;/p&gt;
  596. &lt;p&gt;I’ve found that this approach provides the context and helps get the output you want. What’s more, because you understand the kind of output you want (step one), you can better describe the job you want ChatGPT to do.&lt;/p&gt;
  597. &lt;h3&gt;3. Offer as much detail as you can.&lt;/h3&gt;
  598. &lt;p&gt;When I say be as detailed as possible, I mean go overboard here. ChatGPT is a robot, a smart robot, but a robot. You have to spell out what you’re looking for. Things I always recommend people consider:&lt;/p&gt;
  599. &lt;ul&gt;
  600. &lt;li&gt;Any messaging or tone of voice guidelines.&lt;/li&gt;
  601. &lt;li&gt;Information you have about your target audience.&lt;/li&gt;
  602. &lt;li&gt;Specific outcomes you want it to provide, like “I need X versions of this headline or subject line.”&lt;/li&gt;
  603. &lt;li&gt;Anything you might include if you were tasking this to a team member.&lt;/li&gt;
  604. &lt;/ul&gt;
  605. &lt;p&gt;Don’t be afraid to ask ChatGPT if there’s any additional information it needs. If anything seems missing, you can always add details later OR go back to the drawing board and start over.&lt;/p&gt;
  606. &lt;p&gt;If you’re providing a lot of information and hitting enter multiple times, consider including a note at the end, “Please don’t start yet. I’m dropping more information next. Please just say, ‘Got it,’ and I’ll add the next bit of information.”&lt;/p&gt;
  607. &lt;h3&gt;4. Get granular and specific.&lt;/h3&gt;
  608. &lt;p&gt;Ask questions that get right to the point. Don’t be generic here. Instead of asking, “What marketing tactics should I consider?” try a query that&#39;s more specific.&lt;/p&gt;
  609. &lt;p&gt;You might consider saying:&lt;/p&gt;
  610. &lt;p&gt;“My audience of _____ (describe your audience) has responded well to messages and campaigns about how to solve XYZ problem. My company does ______ (explain your value prop). What are some related ideas I could try?”&lt;/p&gt;
  611. &lt;p&gt;Let’s try another example. Granted, this isn’t marketing-focused, but it gives you an idea of the specificity.&lt;/p&gt;
  612. &lt;p&gt;“Give me a kid-friendly meal plan for five days” will give you five days of breakfast, lunch, dinner, and a snack based on foods you may or may not have or want to eat.&lt;/p&gt;
  613. &lt;p&gt;Instead, when you give it more context, it can help you create exactly what you’re looking for.&lt;/p&gt;
  614. &lt;p&gt;“I have chicken breast, salmon, and ground beef in the freezer and eggs in the fridge. I also have lots of veggies and a full dry pantry. Please give me a five-day dinner plan with Mediterranean-inspired, kid-friendly meals I can make in 30 minutes or less.”&lt;/p&gt;
  615. &lt;p&gt;The prompt above leads to five meal ideas, complete with ingredients and a recipe, which is much easier to use. You can use the same principles in your marketing.&lt;/p&gt;
  616. &lt;h3&gt;5. Give helpful feedback.&lt;/h3&gt;
  617. &lt;p&gt;If ChatGPT delivers a hot load of garbage, don’t say, “Nope, that’s not it. Try again.”&lt;/p&gt;
  618. &lt;p&gt;Give it the same context and type of feedback that you’d share with someone on your team. “The idea is right on, but your tone is far too formal. Try again, cutting the number of words in half and keeping things more casual yet professional.”&lt;/p&gt;
  619. &lt;p&gt;You can also say something like, “This completely misses the mark. I think we need to focus on ____ outcome instead.” Or you might say, “Let’s try that again. Can you give me a version that&lt;/p&gt;
  620. &lt;p&gt;Or if it’s spot on, say, “That’s spot on. I really like the tone, cadence, message, etc. Let’s keep going.”&lt;/p&gt;
  621. &lt;h3&gt;6. Don’t trust it farther than you can throw it.&lt;/h3&gt;
  622. &lt;p&gt;Because ChatGPT is designed to sound human, it often creates language that sounds good or seems logical or reasonable. The only problem? That means ChatGPT is &lt;em&gt;also&lt;/em&gt; notorious for making up facts and statistics, so always double- or triple-check anything it spits out.&lt;/p&gt;
  623. &lt;h2&gt;&lt;strong&gt;9 Statistics About AI and Marketing&lt;/strong&gt;&lt;/h2&gt;
  624. &lt;p&gt;Generative AI may be the new kid on the marketing block, but since GPT-4 dropped in March 2023, I’ve seen huge changes in how marketers use AI to improve and streamline productivity. And, based on HubSpot’s recent &lt;a href=&quot;https://blog.hubspot.com/marketing/state-of-ai-report&quot;&gt;State of AI report&lt;/a&gt;, most marketers seem to agree.&lt;/p&gt;
  625. &lt;ul&gt;
  626. &lt;li&gt;35% of marketers report using AI-driven tools in their day-to-day roles.&lt;/li&gt;
  627. &lt;li&gt;90% believe that AI makes it easier to spend less time on manual tasks, with 88% agreeing that AI frees them up to focus on the most important parts of their roles.&lt;/li&gt;
  628. &lt;li&gt;77% believe that AI helps pull insights from data that they otherwise wouldn’t be able to find.&lt;/li&gt;
  629. &lt;li&gt;68% believe that people should use AI and automation but avoid becoming overly reliant on it.&lt;/li&gt;
  630. &lt;li&gt;Across the board, people say that AI and automation saves them 1 hour and 49 minutes every day.&lt;/li&gt;
  631. &lt;li&gt;The number 1 benefit marketers see in AI and automation is that it makes them more effective in their jobs. Increased productivity and less time on manual tasks make up numbers 2 and 3, respectively.&lt;/li&gt;
  632. &lt;li&gt;89% of all marketers who use generative AI consider it effective for content creation.&lt;/li&gt;
  633. &lt;li&gt;97% of all marketers who use generative AI consider it effective for data analysis.&lt;/li&gt;
  634. &lt;li&gt;The two most effective strategies for prompting generative AI are experimenting with different prompts to see what works best for your specific use case (#1) and providing relevant context or background information in your prompt (#2).&lt;/li&gt;
  635. &lt;/ul&gt;
  636. &lt;h2&gt;&lt;strong&gt;5 ChatGPT Prompts for Business&lt;/strong&gt;&lt;/h2&gt;
  637. &lt;p&gt;&lt;strong&gt;1.&lt;/strong&gt; “What are the top trends in [your industry] for 2024?”&lt;/p&gt;
  638. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/ChatGPT%20Trends.jpg?width=2919&amp;amp;height=1710&amp;amp;name=ChatGPT%20Trends.jpg&quot; width=&quot;2919&quot; height=&quot;1710&quot; alt=&quot;ChatGPT Trends&quot; style=&quot;height: auto; max-width: 100%; width: 2919px;&quot; /&gt;ChatGPT can also relay the latest trends in your industry if you ask it to. Just remember to fact-check for yourself, because like the disclaimer says: &quot;ChatGPT can make mistakes.&quot;&lt;/p&gt;
  639. &lt;p&gt;&lt;strong&gt;2.&lt;/strong&gt; “What are the most important metrics to measure the success of marketing our business?”&lt;br /&gt;
  640. &lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/ChatGPT%20metrics.jpg?width=604&amp;amp;height=326&amp;amp;name=ChatGPT%20metrics.jpg&quot; width=&quot;604&quot; height=&quot;326&quot; alt=&quot;ChatGPT metrics&quot; style=&quot;height: auto; max-width: 100%; width: 604px;&quot; /&gt;Again, you want to supplement ChatGPT&#39;s responses with your own research to ensure you have the right information.&amp;nbsp;&lt;/p&gt;
  641. &lt;p&gt;&lt;strong&gt;3.&lt;/strong&gt; “How can we use social media to increase brand awareness?”&lt;/p&gt;
  642. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/ChatGPT%20Social%20Media%20Brand%20Awareness.jpg?width=626&amp;amp;height=339&amp;amp;name=ChatGPT%20Social%20Media%20Brand%20Awareness.jpg&quot; width=&quot;626&quot; height=&quot;339&quot; alt=&quot;ChatGPT Social Media Brand Awareness&quot; style=&quot;height: auto; max-width: 100%; width: 626px;&quot; /&gt;Brand awareness and social media go hand-in-hand. In fact, &lt;a href=&quot;https://www.forbes.com/advisor/business/social-media-statistics/&quot;&gt;90%&lt;/a&gt; of social media users follow at least one brand, and &lt;a href=&quot;https://www.forbes.com/advisor/business/social-media-statistics/&quot;&gt;76%&lt;/a&gt; of users have purchased an item after seeing it on social media.&lt;/p&gt;
  643. &lt;p&gt;ChatGPT can provide a framework for how to use social media to boost brand awareness. Just use the above prompt.&lt;/p&gt;
  644. &lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;4.&lt;/span&gt; “How can we improve search engine optimization for our business?”&lt;br /&gt;
  645. &lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/ChatGPT%20SEO.jpg?width=559&amp;amp;height=301&amp;amp;name=ChatGPT%20SEO.jpg&quot; width=&quot;559&quot; height=&quot;301&quot; alt=&quot;ChatGPT SEO&quot; style=&quot;height: auto; max-width: 100%; width: 559px;&quot; /&gt;According to our &lt;a href=&quot;https://blog.hubspot.com/marketing/seo&quot;&gt;Ultimate Guide to SEO in 2024&lt;/a&gt;, 86% of consumers say search engines are the best way to get information. We also found that, across all generations, people overwhelmingly use search engines to get answers online.&lt;/p&gt;
  646. &lt;p&gt;So, if your business&#39; website is optimized for SEO, you&#39;ll boost the chances of consumers finding your brand online the next time they search for a product or service associated with your industry.&amp;nbsp;&lt;/p&gt;
  647. &lt;p&gt;Now, you can prompt ChatGPT to generate ways to improve SEO for your business.&lt;/p&gt;
  648. &lt;p&gt;&lt;strong&gt;5.&lt;/strong&gt; “How can we use automation to simplify our marketing tactics?”&lt;/p&gt;
  649. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/ChatGPT%20automation.jpg?width=3168&amp;amp;height=1725&amp;amp;name=ChatGPT%20automation.jpg&quot; width=&quot;3168&quot; height=&quot;1725&quot; alt=&quot;ChatGPT automation&quot; style=&quot;height: auto; max-width: 100%; width: 3168px;&quot; /&gt;Automation is gaining prominence in the marketing industry. A study found that &lt;a href=&quot;https://www.hubspot.com/marketing-statistics&quot;&gt;63% of marketing leaders&lt;/a&gt; report using automation in their email marketing efforts.&lt;/p&gt;
  650. &lt;p&gt;Moreover, &lt;a href=&quot;https://www.hubspot.com/marketing-statistics&quot;&gt;50%&lt;/a&gt; use it for social media management, and &lt;a href=&quot;https://www.hubspot.com/marketing-statistics&quot;&gt;40%&lt;/a&gt; automate their paid ads efforts. If you want to leverage automation but you&#39;re not sure how, just ask ChatGPT!&lt;/p&gt;
  651. &lt;div class=&quot;hs-embed-wrapper&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;&quot;&gt;
  652. &lt;div class=&quot;hs-embed-content-wrapper&quot;&gt;
  653. &lt;div style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;&quot;&gt;&lt;iframe style=&quot;position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;&quot; src=&quot;https://www.youtube.com/embed/UbSf1uPQMeY?si=bGpET37Su-vRIqvN&quot; width=&quot;560&quot; height=&quot;315&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  654. &lt;/div&gt;
  655. &lt;/div&gt;
  656. &lt;h2&gt;&lt;strong&gt;5 ChatGPT Prompts for Content Creation and Social Media&lt;/strong&gt;&lt;/h2&gt;
  657. &lt;p style=&quot;font-weight: normal;&quot;&gt;As I mentioned earlier, ChatGPT is an excellent tool for fighting writer&#39;s block and finding ideas or topics to pursue in content creation.&lt;/p&gt;
  658. &lt;p style=&quot;font-weight: normal;&quot;&gt;The prompts below will help you find ideas or create content for social media and in different mediums such as blogging or video.&amp;nbsp;&lt;/p&gt;
  659. &lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;1.&lt;/span&gt; “Write an 800-word blog post about [subject], and include the following keywords in the headline, subheading, and body paragraphs.” Then, list the keywords you want ChatGPT to include.&lt;/p&gt;
  660. &lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;2.&lt;/span&gt; “Write a list of blog titles that include statistics on [topic].”&lt;/p&gt;
  661. &lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;3.&lt;/span&gt; “Write a YouTube video script about [product, blog, company, etc.].”&lt;/p&gt;
  662. &lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;4.&lt;/span&gt; “Write a 100-word Instagram caption about [topic] in an informative and friendly tone and include relevant hashtags.”&lt;/p&gt;
  663. &lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;5.&lt;/span&gt; “Write 10 YouTube headlines about [topic] and include the words [keywords].”&lt;/p&gt;
  664. &lt;h2&gt;&lt;strong&gt;3 ChatGPT Prompts for Analytics&lt;/strong&gt;&lt;/h2&gt;
  665. &lt;p&gt;&lt;strong&gt;1.&lt;/strong&gt; “What are the most important KPIs for [industry].”&lt;/p&gt;
  666. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/ChatGPT%20KPI.jpg?width=3156&amp;amp;height=1719&amp;amp;name=ChatGPT%20KPI.jpg&quot; width=&quot;3156&quot; height=&quot;1719&quot; alt=&quot;ChatGPT KPI&quot; style=&quot;height: auto; max-width: 100%; width: 3156px;&quot; /&gt;KPIs, or Key Performance Indicators, are metrics that help marketers determine the success of their business or campaign. Different industries have different KPIs and if you&#39;re not sure what metrics to track, ask ChatGPT with a prompt.&lt;/p&gt;
  667. &lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;2.&lt;/span&gt; “How did I determine which channel generates the most web traffic for my brand?”&lt;/p&gt;
  668. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/ChatGPT%20Web%20Traffic.jpg?width=559&amp;amp;height=304&amp;amp;name=ChatGPT%20Web%20Traffic.jpg&quot; width=&quot;559&quot; height=&quot;304&quot; alt=&quot;ChatGPT Web Traffic&quot; style=&quot;height: auto; max-width: 100%; width: 559px;&quot; /&gt;&lt;/p&gt;
  669. &lt;p&gt;If you ask it to, ChatGPT can help you determine which channels will generate the most traffic for your brand.&amp;nbsp;&lt;/p&gt;
  670. &lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;3.&lt;/span&gt; &quot;How can I optimize my website to rank higher in SERPs?&quot;&lt;/p&gt;
  671. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/ChatGPT%20Optimize%20Website.jpg?width=573&amp;amp;height=312&amp;amp;name=ChatGPT%20Optimize%20Website.jpg&quot; width=&quot;573&quot; height=&quot;312&quot; alt=&quot;ChatGPT Optimize Website&quot; style=&quot;height: auto; max-width: 100%; width: 573px;&quot; /&gt;Again, you&#39;ll want to supplement ChatGPT&#39;s response with your own research, but this prompt will help you get an idea of things you can do to improve your website&#39;s standing in SERPs.&amp;nbsp;&lt;/p&gt;
  672. &lt;h2&gt;&lt;strong&gt;5 ChatGPT Prompts for Email Campaigns&lt;/strong&gt;&lt;/h2&gt;
  673. &lt;p style=&quot;font-weight: normal;&quot;&gt;ChatGPT is a great tool for generating subject lines for emails. With prompts below, you can generate subject lines promoting a product, service, or holiday deal.&lt;/p&gt;
  674. &lt;p style=&quot;font-weight: normal;&quot;&gt;You can also tell the chatbot to generate email copy meant to boost open rates or promote a special event.&lt;/p&gt;
  675. &lt;ol&gt;
  676. &lt;li&gt;“Generate [number] subject lines for an email campaign about [product or service.].”&lt;/li&gt;
  677. &lt;li&gt;“Write [number] holiday-themed subject lines about clothes shopping.”&lt;/li&gt;
  678. &lt;li&gt;“What are the best subject lines to increase open rates?”&lt;/li&gt;
  679. &lt;li&gt;“What are best practices for writing an engaging email subject line?”&lt;/li&gt;
  680. &lt;li&gt;“Write the body copy for a promotional email campaign about [company] spring sale. Write in an upbeat and friendly tone.&quot;&lt;/li&gt;
  681. &lt;/ol&gt;
  682. &lt;div class=&quot;hs-embed-wrapper&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;&quot;&gt;
  683. &lt;div class=&quot;hs-embed-content-wrapper&quot;&gt;
  684. &lt;div style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;&quot;&gt;&lt;iframe style=&quot;position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;&quot; src=&quot;https://www.youtube.com/embed/nUdz--i1fzA?si=YM4O6oZutYmyPa-v&quot; width=&quot;560&quot; height=&quot;315&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  685. &lt;/div&gt;
  686. &lt;/div&gt;
  687. &lt;br /&gt;
  688. &lt;h2&gt;&lt;strong&gt;Using ChatGPT in Marketing&lt;/strong&gt;&lt;/h2&gt;
  689. &lt;p&gt;Generative AI tools like ChatGPT have the power to change everything about the way we market. I’ve already seen huge time savings when it comes to analyzing transcripts and brainstorming.&lt;/p&gt;
  690. &lt;p&gt;And I suspect we’re only seeing the tip of the iceberg.&lt;/p&gt;
  691. &lt;p&gt;However, a word of caution: ChatGPT has a ton of potential as a tool, but it’s still just a tool, which means you have to know how to use it. That’s why we’ve provided this article.&lt;/p&gt;
  692. &lt;p&gt;When you use the prompts here, you’ll have a leg up when it comes to knowing how to create a prompt to build out marketing campaigns, answer pressing sales questions, and free up time so you can focus on the more creative aspects of marketing.&lt;/p&gt;
  693. &lt;p&gt;Now that you know the prompts, it’s your turn. Time to dive in and experiment with ChatGPT to see how it fits into your marketing processes.&lt;/p&gt;
  694. &lt;p&gt;&amp;nbsp;&lt;/p&gt;
  695. &lt;img src=&quot;https://track.hubspot.com/__ptq.gif?a=53&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fchatgpt-prompts&amp;amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;amp;bvt=rss&quot; alt=&quot;&quot; width=&quot;1&quot; height=&quot;1&quot; style=&quot;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important;&quot; /&gt;&lt;br /&gt;
  696. &lt;br /&gt;
  697. from Marketing https://ift.tt/mzZaDRW&lt;br /&gt;
  698. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  699. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/8657677621483194744'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/8657677621483194744'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/23-chatgpt-prompts-marketers-should-use.html' title='23 ChatGPT Prompts Marketers Should Use'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/ybIRE2B1NkQ/default.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-6426732616732619042</id><published>2024-08-12T23:21:00.001-07:00</published><updated>2024-08-12T23:21:47.793-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlink"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>How to start a print-on-demand business: A step-by-step guide</title><content type='html'>&lt;p&gt;Starting a print-on-demand (POD) business is a fantastic way to dive into eCommerce with minimal upfront costs. This business model allows you to create custom products that are printed and shipped directly to customers only after a sale. You don’t need to make space for inventory or manage one. In this guide, we’ll walk you [...]&lt;/p&gt;
  700. &lt;p&gt;&lt;a class=&quot;btn btn-secondary understrap-read-more-link&quot; href=&quot;https://www.hostinger.in/tutorials/how-to-start-a-print-on-demand-business&quot; data-wpel-link=&quot;internal&quot; rel=&quot;follow&quot;&gt;Read More...&lt;/a&gt;&lt;/p&gt;
  701. &lt;p&gt;The post &lt;a href=&quot;https://www.hostinger.in/tutorials/how-to-start-a-print-on-demand-business&quot; data-wpel-link=&quot;internal&quot; rel=&quot;follow&quot;&gt;How to start a print-on-demand business: A step-by-step guide&lt;/a&gt; appeared first on &lt;a href=&quot;https://www.hostinger.in/tutorials&quot; data-wpel-link=&quot;internal&quot; rel=&quot;follow&quot;&gt;Hostinger Tutorials&lt;/a&gt;.&lt;/p&gt;
  702. &lt;br /&gt;
  703. &lt;br /&gt;
  704. from Hostinger Tutorials https://ift.tt/p76Lgj5&lt;br /&gt;
  705. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  706. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/6426732616732619042'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/6426732616732619042'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/how-to-start-print-on-demand-business.html' title='How to start a print-on-demand business: A step-by-step guide'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-147162264932413897</id><published>2024-08-12T04:11:00.001-07:00</published><updated>2024-08-12T04:11:44.512-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlinks"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]</title><content type='html'>&lt;p&gt;“I’m excited but exhausted by so many changes,” &lt;a href=&quot;https://www.linkedin.com/in/victorpan/&quot;&gt;Victor Pan&lt;/a&gt; wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI news. He’s a product SEO here, and he sounds like he needs a hug.&amp;nbsp;&lt;/p&gt;
  707. &lt;p&gt;And no wonder. Even in tech, an industry that thrives on rapid change, AI is accelerating everything it touches by orders of magnitude. &lt;a href=&quot;https://blog.hubspot.com/marketing/ai-search-engines&quot;&gt;AI-powered search engines&lt;/a&gt; like Perplexity are gaining mainstream momentum, &lt;a href=&quot;https://blog.hubspot.com/ai/openai-launches-searchgpt&quot;&gt;SearchGPT&lt;/a&gt; is securing deals with publishers to sidestep copyright issues, and your friendly neighborhood SEO is pinching the bridge of their nose.&lt;/p&gt;
  708. &lt;p&gt;For the scoop on search trends you should know about as a marketer, AI-powered and otherwise, I talked to SEOs here at HubSpot and around the world.&lt;/p&gt;
  709. &lt;p&gt;But before we look ahead, let’s go back to the 1990s and take a quick look at how search has changed in the last three decades.&lt;/p&gt;
  710. &lt;h2&gt;&lt;strong&gt;How the Search Landscape Has Changed&lt;/strong&gt;&lt;/h2&gt;
  711. &lt;p&gt;An entire generation has grown up never knowing a time before Google.&lt;/p&gt;
  712. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hs-fs/hubfs/evolution-of-search-2-20240809-2893839.webp?width=650&amp;amp;height=650&amp;amp;name=evolution-of-search-2-20240809-2893839.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;A screenshot from Google.com from 1998.&quot; width=&quot;650&quot; height=&quot;650&quot; /&gt;&lt;/p&gt;
  713. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.webdesignmuseum.org/gallery/google-1998&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  714. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/evolution-of-search-3-20240809-5275655.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;A screenshot from Google.com from 2024.&quot; /&gt;&lt;/p&gt;
  715. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.google.com&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  716. &lt;p&gt;To get a broader perspective on the evolution of search, I turned to &lt;a href=&quot;https://www.linkedin.com/in/demib/&quot;&gt;Mikkel deMib&lt;/a&gt;, a Denmark-based SEO who has been doing &lt;a href=&quot;https://blog.hubspot.com/marketing/seo&quot;&gt;SEO&lt;/a&gt; since before it was called SEO.&lt;/p&gt;
  717. &lt;p&gt;“The first few years, we called it ‘search engine positioning,’” he tells me. I was alive and using the internet then, and I still feel like a kid listening to a bedtime story about the land before time.&lt;/p&gt;
  718. &lt;p&gt;I ask deMib about some of the major turning points in the last 25 years that might provide some context for understanding the future of search. The switch to mobile, he recalls, was first prophesied around Y2K, shortly after the introduction of wireless application protocol (WAP) that allowed mobile devices to connect to the internet.&lt;/p&gt;
  719. &lt;p&gt;“And of course it totally failed,” deMib says, because “from a usability point of view, it was terrible.”&lt;/p&gt;
  720. &lt;p&gt;It was another &lt;em&gt;decade&lt;/em&gt; before Google adopted a mobile-first philosophy and content publishers adopted mobile-friendly UX. Now, deMib sees upwards of 90% mobile traffic in certain verticals, like women’s fashion — a number that’s not likely to surprise HubSpot readers.&lt;/p&gt;
  721. &lt;h2&gt;&lt;strong&gt;The Evolution of Search in 2024&lt;/strong&gt;&lt;/h2&gt;
  722. &lt;p&gt;&lt;a href=&quot;https://www.linkedin.com/in/rory-hope-33a31066/&quot;&gt;Rory Hope&lt;/a&gt;, Head of EN Growth at HubSpot, echoes Pan’s exhausted excitement.&lt;/p&gt;
  723. &lt;p&gt;“There&#39;s a lot of chatter in the industry,” he says, “about Google essentially thrashing between different priorities.” And that’s “causing a great deal of stress for the SEO community.”&lt;/p&gt;
  724. &lt;p&gt;Pan takes a long view of all this AI-activated change, &lt;strong&gt;cautioning marketers to focus more on the grounding principles of good content rather than trying to optimize for every single update.&lt;/strong&gt;&lt;/p&gt;
  725. &lt;p&gt;When I asked him how SEOs were figuring out how to optimize for &lt;a href=&quot;https://blog.hubspot.com/marketing/how-to-use-google-ai-search&quot;&gt;Google’s AI Overviews&lt;/a&gt;, he reminded me that “there was a time” — October 2015 — “that Google really pushed forward a new format called AMP.” Accelerated mobile pages were designed for faster mobile loading, and — see if this sounds familiar — it let users read content without clicking through to the website.&lt;/p&gt;
  726. &lt;p&gt;“And now AMP is a dead project,” Pan says. In other words: We can’t see the future, so let’s not panic just yet about a zero-click world.&lt;/p&gt;
  727. &lt;p&gt;Go deeper: We’ve got even more &lt;a href=&quot;https://blog.hubspot.com/marketing/adapting-to-the-new-era-of-search&quot;&gt;pro tips and actionable advice on adapting to the new search era&lt;/a&gt;.&lt;/p&gt;
  728. &lt;h2&gt;&lt;strong&gt;Trends&lt;/strong&gt;&lt;/h2&gt;
  729. &lt;p&gt;I use the word “trends” advisedly here. Every SEO I talked to emphasized the interconnectedness of the changes they’re observing, exercising caution about using the word “trend” (See above for Victor Pan calling time of death on Google AMPs).&lt;/p&gt;
  730. &lt;p&gt;And many of the &lt;a href=&quot;https://blog.hubspot.com/marketing/seo-trends&quot;&gt;SEO trends we saw in 2023&lt;/a&gt; are still playing out.&lt;/p&gt;
  731. &lt;p&gt;That said, here’s five things SEOs are keeping an eye on in 2024 and 2025.&lt;/p&gt;
  732. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/evolution-of-search-4-20240809-8736708.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;SEO Trends in 2024 and 2025. Artificial Intelligence. Zero-Click Search. Follow-up Search Intent. Ranch-Style SEO. Video SEO.&quot; /&gt;&lt;/p&gt;
  733. &lt;h3&gt;1. AI&lt;/h3&gt;
  734. &lt;p&gt;DeMib, who has seen more than his fair share of false starts and dead-ends in the SEO world, calls AI a “fundamental shift in technology that is maybe as big — maybe even bigger — than the internet.”&lt;/p&gt;
  735. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/evolution-of-search-5-20240809-5285322.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;“AI is a fundamental shift in technology that is maybe as big — maybe even bigger — than the internet.” Mikkel deMib, SEO Consultant.&quot; /&gt;&lt;/p&gt;
  736. &lt;p&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/seo-ai-trends&quot;&gt;Artificial intelligence&lt;/a&gt; isn’t so much an SEO trend as what it’s powering: &lt;a href=&quot;https://www.hubspot.com/products/crm/chatbot-builder&quot;&gt;chatbots&lt;/a&gt;, search engines, Google’s AI Overviews, and more. &lt;a href=&quot;https://blog.hubspot.com/marketing/how-to-use-google-ai-search&quot;&gt;AI Overviews&lt;/a&gt; (AIO) has especially piqued concern, with everybody racing to understand what will happen if AIO keeps users on Google’s search engine results page (SERP) instead of clicking through to websites.&lt;/p&gt;
  737. &lt;p&gt;The vast majority of SEOs are making sure that AI is central to their overall strategies.&lt;/p&gt;
  738. &lt;p&gt;In a HubSpot survey of over a hundred U.S.-based SEO professionals, 73% either strongly or somewhat agreed with the statement, “AI tools, features, or solutions are becoming an important part of my company’s SEO strategy.”&lt;/p&gt;
  739. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/evolution-of-search-6-20240809-9223293.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;“AI tools, features, or solutions are becoming an important part of my company’s SEO strategy. 33% strongly agree. 40% somewhat agree. 3% neither agree nor disagree. 15% somewhat disagree. 9% strongly disagree.”&quot; /&gt;&lt;/p&gt;
  740. &lt;p&gt;Many of those SEOs use AI for tasks like optimizing websites for technical SEO and improving &lt;a href=&quot;https://blog.hubspot.com/marketing/ranking-metrics&quot;&gt;SERP&lt;/a&gt; rankings. AI is also a means to efficiency; nearly three-quarters of respondents said they use AI simply to save time.&lt;/p&gt;
  741. &lt;p&gt;Not sure where to start? Here’s a pro tip: &lt;a href=&quot;https://www.hubspot.com/ai-search-grader&quot;&gt;HubSpot has a free AI search grader app&lt;/a&gt; that quickly analyzes your brand based on what your prospects and customers are seeing across AI search engines — then gives you actionable recommendations on how to improve.&lt;/p&gt;
  742. &lt;h3&gt;2. Zero-Click Search&lt;/h3&gt;
  743. &lt;p&gt;With the fitful launch of Google’s AI Overviews in May 2024, “zero-click search” shifted from theoretical concern to waking nightmare, depending on who you ask.&lt;/p&gt;
  744. &lt;p&gt;We’ll likely see the &lt;em&gt;term&lt;/em&gt; used exponentially more in 2024 and beyond, but whether we’ll actually see a zero-click world remains to be seen.&lt;/p&gt;
  745. &lt;p&gt;In a HubSpot survey of U.S.-based SEO professionals, only 6% specifically named Google’s AI Overviews as a threat to search traffic. And the biggest concern, generative AI chatbots, was selected by only 13% of respondents.&lt;/p&gt;
  746. &lt;p&gt;A tiny percentage, just 2%, believe that &lt;a href=&quot;https://blog.hubspot.com/marketing/post-seo-marketing&quot;&gt;Google algorithm updates&lt;/a&gt; will result in search traffic losses.&lt;/p&gt;
  747. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/evolution-of-search-7-20240809-4818036.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;What will decrease search traffic in the next 6 months? 13% generative AI chatbots. 6% generative AI search engines. 6% AI Overviews. 6% Social media search engines. 2% Google E-E-A-T and algorithm updates.&quot; /&gt;&lt;/p&gt;
  748. &lt;p&gt;Readers of a certain age may remember when AOL was effectively synonymous with “internet.” DeMib says that pre-2000, “[the internet] was a lot of big sites like Yahoo! and AOL that defined themselves more like a portal. They were trying to give users everything they wanted to keep people on their site.”&lt;/p&gt;
  749. &lt;p&gt;It failed for Yahoo! and AOL and it will fail for Google, deMib believes.&lt;/p&gt;
  750. &lt;p&gt;“&lt;strong&gt;Nobody can give users everything, in my opinion. It’s not going to work.&lt;/strong&gt; People are still going to want to buy products that are only found on a certain web shop. People want different perspectives. They&#39;re not going to read all the news in one news outlet.”&lt;/p&gt;
  751. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/evolution-of-search-8-20240809-8941521.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;“Nobody can give users everything. People are still going to want to buy products that are only found on a certain web shop. People want different perspectives. They’re not going to read all the news in one news outlet.” Mikkel deMib, SEO Consultant&quot; /&gt;&lt;/p&gt;
  752. &lt;p&gt;DeMib also points me to a study that SparkToro CEO Rand Fishkin did on zero-click. Among the findings, Fishkin found that although there’s been an increase in zero-click searches, there’s been a parallel increase in the number of searches.&lt;/p&gt;
  753. &lt;p&gt;“It’s evening out,” deMib says. “The number of people who click away from Google is actually about the same, even though the percentage has dropped.” (You can read Fishkin’s full study on the &lt;a href=&quot;https://sparktoro.com/blog/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360/&quot;&gt;SparkToro website&lt;/a&gt;.)&lt;/p&gt;
  754. &lt;p&gt;And not everybody thinks zero-click is the start of the SEO apocalypse. Amanda Natividad, SparkToro’s VP of Marketing, &lt;a href=&quot;https://www.linkedin.com/feed/update/urn:li:activity:7224475798080999426/&quot;&gt;asked on LinkedIn&lt;/a&gt;, “Do you want people to see your [content] or not?”&lt;/p&gt;
  755. &lt;p&gt;She explains: “When I‘m telling you to create zero-click content it’s because you need to optimize for impressions. To optimize your social media content so that people see it.”&lt;/p&gt;
  756. &lt;h3&gt;3. Follow-up Search Intent&lt;/h3&gt;
  757. &lt;p&gt;Even with the increase in zero-click queries, &lt;a href=&quot;https://www.linkedin.com/in/amanda-edens/&quot;&gt;Amanda Sellers&lt;/a&gt; says “that doesn’t mean that’s the only search users will make.”&lt;/p&gt;
  758. &lt;p&gt;Sellers is HubSpot’s Manager of EN Blog Strategy, and she tells me how important it is to consider follow-up searches.&lt;/p&gt;
  759. &lt;p&gt;“Let&#39;s say a user searches for something extremely basic and the AI Overview provides an answer. Some people are going to be satisfied with that answer — and some are not. &lt;strong&gt;So for the people who are&lt;/strong&gt; &lt;strong&gt;&lt;em&gt;not&lt;/em&gt;&lt;/strong&gt; &lt;strong&gt;satisfied, what follow-up searches will they do to further refine their journey?&lt;/strong&gt;”&lt;/p&gt;
  760. &lt;p&gt;Sellers says that anticipating follow-up search intent is key to content strategy in 2024 and 2025. Ultimately, we should be writing content for our audience — not Google. (Ironically, this is also what Google says.)&lt;/p&gt;
  761. &lt;h3&gt;4. Ranch-style SEO&lt;/h3&gt;
  762. &lt;p&gt;Clearscope CEO Bernard Huang made ripples in the SEO world with an April 2024 blog post called “&lt;a href=&quot;https://www.clearscope.io/blog/ranch-style-seo-content-strategy&quot;&gt;Why Ranch-Style SEO is Your Future-Proof Content Strategy&lt;/a&gt;.” It begins with an exhortation to “unlearn what you know about SEO.”&lt;/p&gt;
  763. &lt;p&gt;That sounds scarier than it is. Huang says that rather than focusing on long, in-depth articles, publishers should “[disaggregate] content into precise, digestible pieces that strategically align with the user&#39;s search journey.” That is, switch from skyscraper SEO strategy to ranch-style.&lt;/p&gt;
  764. &lt;p&gt;Huang lists &lt;a href=&quot;https://www.clearscope.io/blog/ranch-style-seo-content-strategy%23key-reasons-why-ranch-style-seo-is-the-future-of-search-content&quot;&gt;three reasons&lt;/a&gt; why ranch-style is the future of search:&lt;/p&gt;
  765. &lt;ul&gt;
  766. &lt;li&gt;It’s responsive to the shift from keyword-centric to topic-centric SEO.&lt;/li&gt;
  767. &lt;/ul&gt;
  768. &lt;ul&gt;
  769. &lt;li&gt;It mitigates the negative impacts of generative AI on the web.&lt;/li&gt;
  770. &lt;/ul&gt;
  771. &lt;ul&gt;
  772. &lt;li&gt;It “partners” with firsthand experience as a ranking factor.&lt;/li&gt;
  773. &lt;/ul&gt;
  774. &lt;p&gt;This goes hand-in-hand with Sellers’ advice about follow-up search intent: Good content strategy is about anticipating your readers’ questions at each stage of their journey.&lt;/p&gt;
  775. &lt;h3&gt;5. Video SEO&lt;/h3&gt;
  776. &lt;p&gt;Video SEO is already a specialization, but expect more growth in this area. Pan says “consumers want to watch videos on their favorite platforms” — not necessarily your website — and that requires an understanding of both &lt;a href=&quot;https://blog.hubspot.com/marketing/youtube-seo&quot;&gt;YouTube optimizations&lt;/a&gt; and how social media platforms give visibility to native versus externally hosted videos.&lt;/p&gt;
  777. &lt;p&gt;Sellers adds, “When you’re creating content in this challenging search landscape, &lt;strong&gt;it’s more important than ever to keep in mind how your audience searches for and consumes information&lt;/strong&gt;.”&lt;/p&gt;
  778. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/evolution-of-search-9-20240809-869794.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;“When you’re creating content in this challenging search landscape, it’s more important than ever to keep in mind how your audience searches for and consumes information.” Amanda Sellers, Manager of EN Blog Strategy, HubSpot.&quot; /&gt;&lt;/p&gt;
  779. &lt;p&gt;Consumers have the tools and ability to research quite literally anything, and an increasing number of prospective customers are turning to YouTube. Rory Hope, HubSpot’s Head of EN Growth, says it’s because they’re “seeking human perspectives in relation to their pain points.”&lt;/p&gt;
  780. &lt;p&gt;Plus, Hope points out, more and more video carousels are popping up in Google search results “as part of its goal to serve more human-led perspectives for users.”&lt;/p&gt;
  781. &lt;p&gt;All of this adds up to an important focus area for SEOs, Hope says.&lt;/p&gt;
  782. &lt;p&gt;“SEOs should be monitoring the search results pages for target keywords and topics to see which ones have video carousels, and then coordinate with media teams to create relevant video content.”&lt;/p&gt;
  783. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/evolution-of-search-10-20240809-8369216.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;“SEOs should be monitoring SERPs for target keywords and topics to see which ones have video carousels, and then coordinate with media teams to create relevant video content.” Rory Hope, Head of EN Growth, HubSpot&quot; /&gt;&lt;/p&gt;
  784. &lt;h2&gt;&lt;strong&gt;The Future of Search: How Marketers Are Shifting Gears&lt;/strong&gt;&lt;/h2&gt;
  785. &lt;p&gt;Search is dead; long live search!&lt;/p&gt;
  786. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/evolution-of-search-11-20240809-3065567.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;What will improve search traffic in the next 6 months? 50% Social media search engines. 48% Google AI Overviews. 44% Google algorithm shifts. 44% Generative AI search engines. &quot; /&gt;&lt;/p&gt;
  787. &lt;p&gt;HubSpot original research shows that SEOs are generally optimistic about Google’s AI Overviews and other generative AI search engines, with 48% of respondents saying that AIO would improve search traffic over the next six months.&lt;/p&gt;
  788. &lt;p&gt;If there’s one braided through line in these trends, it’s that AI is driving a lot of change in the &lt;a href=&quot;https://blog.hubspot.com/marketing/seo-predictions&quot;&gt;search landscape&lt;/a&gt;, SEO is very much alive and well, and the human element is still vital to search.&lt;/p&gt;
  789. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/evolution-of-search-12-20240809-9702390.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;“By 2025, most SEO professionals will use AI in their role. 37% strongly agree. 40% somewhat agree. 10% neither agree nor disagree. 9% somewhat disagree. 4% strongly disagree.”&quot; /&gt;&lt;/p&gt;
  790. &lt;p&gt;&lt;em&gt;More than three-quarters of SEOs agree that they will use AI in 2025.&lt;/em&gt;&lt;/p&gt;
  791. &lt;p&gt;Google’s addition of a second “E” to &lt;a href=&quot;https://blog.hubspot.com/marketing/google-eeat-update&quot;&gt;E-A-T&lt;/a&gt; in late 2022 was a clear signal that publishers should be writing for their readers — not Google. “Content creation isn’t about keywords. It’s about topics and editorial angles,” says Sellers.&lt;/p&gt;
  792. &lt;p&gt;“Expertise,” the original “E,” could theoretically be faked by AI. But “experience” — not so much.&lt;/p&gt;
  793. &lt;p&gt;To recap, here’s how our experts recommend that marketers and SEOs shift gears to accommodate new trends in the search landscape:&lt;/p&gt;
  794. &lt;ul&gt;
  795. &lt;li&gt;Write for your audience.&lt;/li&gt;
  796. &lt;li&gt;&lt;strong&gt;“Use AI for the things AI is good for, and use human-led content for the things that human-led content is good for.”&lt;/strong&gt;—Amanda Sellers&lt;/li&gt;
  797. &lt;li&gt;“Everybody should embrace and spend some time with all the new AI-based tools that are becoming available now.”—Mikkel deMib&lt;/li&gt;
  798. &lt;li&gt;“Monitor SERPs for target keywords and topics to see which ones have video carousels, and create relevant video content.”—Rory Hope&lt;/li&gt;
  799. &lt;li&gt;Deepen your topical coverage and sharpen your editorial angles.&lt;/li&gt;
  800. &lt;/ul&gt;
  801. &lt;img src=&quot;https://track.hubspot.com/__ptq.gif?a=53&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fevolution-of-search&amp;amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;amp;bvt=rss&quot; alt=&quot;&quot; width=&quot;1&quot; height=&quot;1&quot; style=&quot;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important;&quot; /&gt;&lt;br /&gt;
  802. &lt;br /&gt;
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  805. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/147162264932413897'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/147162264932413897'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/the-evolution-of-search-5-seo-trends-in.html' title='The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-7560597762163285059</id><published>2024-08-12T03:11:00.001-07:00</published><updated>2024-08-12T03:11:39.727-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlinks"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>How The Hustle Got 43,876 More Clicks</title><content type='html'>&lt;p&gt;Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails.&lt;/p&gt;
  806. &lt;p&gt;Not 44,000 total. 44,000 &lt;em&gt;more.&lt;/em&gt;&lt;/p&gt;
  807. &lt;p&gt;If you’re like me, you’d do terrible things for that kind of engagement.&lt;/p&gt;
  808. &lt;p&gt;So I banged on their managing editor’s door and demanded to know his secrets.&lt;/p&gt;
  809. &lt;p&gt;Thankfully, the process is simple and repeatable — no terrible things required. So put down that crowbar, because I’m going to share a process that you can start today&lt;em&gt;.&lt;/em&gt;&lt;/p&gt;
  810. &lt;h2&gt;The How-To That They Do&lt;/h2&gt;
  811. &lt;p&gt;Ben Berkley, the managing editor of The Hustle, perpetually sports an impish grin. Which is fitting, because behind that grin is a deceptively simple method — with some twists coming up.&lt;/p&gt;
  812. &lt;p&gt;Here’s how it works:&lt;/p&gt;
  813. &lt;p&gt;Every weekday morning, Ben cooks up two separate subject lines for each newsletter. At 5:30 am ET, each subject line is sent to only 30% of The Hustle’s audience.&lt;/p&gt;
  814. &lt;p&gt;After an hour, the variant with the most engagement is automatically sent to the remaining 40% of recipients.&lt;/p&gt;
  815. &lt;p&gt;“That’s it?” you’re thinking. “It’s just a stinkin’ A/B test?!”&lt;/p&gt;
  816. &lt;p&gt;Not so fast. I promised you twists:&lt;/p&gt;
  817. &lt;ol&gt;
  818. &lt;li&gt;&amp;nbsp;The variations are sent to four predefined subscriber segments.&lt;/li&gt;
  819. &lt;li&gt;&amp;nbsp;The winner is based on the &lt;em&gt;click-through rate (CTR)&lt;/em&gt; — not the open rate&lt;em&gt;.&lt;/em&gt;&lt;/li&gt;
  820. &lt;li&gt;&amp;nbsp;Ben’s secret sauce: The WTF factor.&lt;/li&gt;
  821. &lt;/ol&gt;
  822. Let’s dig in.&lt;br /&gt;
  823. &lt;h3&gt;Twist 1: Segmenting Readers&lt;/h3&gt;
  824. &lt;p&gt;The Hustle splits the original two test emails among &lt;em&gt;four&lt;/em&gt; segments.&lt;/p&gt;
  825. &lt;p&gt;To help me understand this, Ben refers me to Kaylee Jenzen, The Hustle’s resident MarTech wizard.&lt;/p&gt;
  826. &lt;p&gt;(“If the Nobel Foundation ever adds a prize for newslettering, I&#39;m nominating Kaylee so fast,” he says.)&lt;/p&gt;
  827. &lt;p&gt;“The Hustle uses &lt;a href=&quot;https://knowledge.hubspot.com/workflows/create-workflows&quot;&gt;HubSpot workflows&lt;/a&gt; to segment contacts with values ranging from 1 through 4,” Jenzen explains. “Email 1 is targeted at segments 1 and 2, while Email 2 is directed towards segments 3 and 4.”&lt;/p&gt;
  828. &lt;p&gt;In other words: One email, two variations, four sends. The reason?&lt;/p&gt;
  829. &lt;p&gt;“By distributing email sends over time, The Hustle avoids triggering spam filters and ensures more consistent delivery rates,” Kaylee says.&lt;/p&gt;
  830. &lt;p&gt;&lt;strong&gt;The takeaway:&lt;/strong&gt; High send volumes are a signal that email service providers use to identify spammers. By reducing your recipient list and increasing send times, you make your emails safer in the eyes of email servers.&lt;/p&gt;
  831. &lt;h3&gt;Twist 2: Targeting CTR, Not Open Rate&lt;/h3&gt;
  832. &lt;p&gt;If you’ve tried A/B testing your subject lines before, I’ll bet you based the test on open rate, right?&lt;/p&gt;
  833. &lt;p&gt;That’s what nearly every tutorial will tell you, and it’s not a bad choice. But it’s not the &lt;em&gt;only&lt;/em&gt; choice.&lt;/p&gt;
  834. &lt;p&gt;While open rate measures the number of readers who access the email, it can’t separate out those readers who delete it immediately. Click-through rate, on the other hand, measures the number of readers who actually engage with the email.&lt;/p&gt;
  835. &lt;p&gt;“By emphasizing CTR, The Hustle aims to not only capture the reader&#39;s attention, but it also encourages them to take action and interact further with the content,” Jenzen says. “This approach reflects a strategic effort to drive meaningful engagement beyond just opens.”&lt;/p&gt;
  836. &lt;p&gt;See, The Hustle’s open rate is already above industry average, so tweaking the subject line only results in around a 1% difference in that metric. (#HumbleBrag?) So instead, its team makes the strategic choice to focus that time and effort on cultivating even deeper engagement.&lt;/p&gt;
  837. &lt;p&gt;&lt;strong&gt;The takeaway:&lt;/strong&gt; Open rate &lt;em&gt;might&lt;/em&gt; be the metric you want to focus on. But think about your ultimate goal. Optimize to achieve &lt;strong&gt;that&lt;/strong&gt;, not what a YouTube tutorial told you to do.&lt;/p&gt;
  838. &lt;h3&gt;Twist 3: The WTF Factor&lt;/h3&gt;
  839. &lt;p&gt;“When people are looking through their inboxes, they’re often just looking to clear all the new stuff out,” Ben says. “And they get in a rhythm.”&lt;/p&gt;
  840. &lt;p&gt;That rhythm is the sound of your email being deleted.&lt;/p&gt;
  841. &lt;p&gt;“So the goal is to gently jostle someone out of their rhythm,” he says.&lt;/p&gt;
  842. &lt;p&gt;That’s where Ben’s secret sauce comes in.&lt;/p&gt;
  843. &lt;p&gt;“To do that, you need a little ‘WTF?’ factor sprinkled in.”&lt;/p&gt;
  844. &lt;p&gt;As the former executive editor of The Onion, Ben’s no stranger to the WTF factor. But that doesn‘t mean that he’s trying to recreate Onion headlines for The Hustle.&lt;/p&gt;
  845. &lt;p&gt;“I never go for shock value or try too hard to throw people off,” he cautions. “But you ultimately want them to see something unexpected and give them a quick pause. You just want them to glitch for a split second.”&lt;/p&gt;
  846. &lt;p&gt;Some of my favorite examples:&lt;/p&gt;
  847. &lt;ul&gt;
  848. &lt;li&gt;🎨 Believe in yourself, but not like this&lt;/li&gt;
  849. &lt;li&gt;🕹 Buried under cement in a landfill&lt;/li&gt;
  850. &lt;li&gt;🔓 Breaking out of toothpaste jail&lt;/li&gt;
  851. &lt;/ul&gt;
  852. &lt;p&gt;&lt;strong&gt;The takeaway:&lt;/strong&gt; Your subject line should be surprising enough to shake them out of autopilot and spare a few minutes for your email.&lt;/p&gt;
  853. &lt;p&gt;But what does that actually mean?&lt;/p&gt;
  854. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/the-hustle-ab-test-1-20240723-3241888.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Quote from Ben Berkley, managing editor of The Hustle]&quot; /&gt;&lt;/p&gt;
  855. &lt;h2&gt;How to Write Subject Lines Like The Hustle&lt;/h2&gt;
  856. &lt;p&gt;Ben shares with me what he calls his “Subject Line Manifesto.” These are actual guiding principles for The Hustle’s editorial voice.&lt;/p&gt;
  857. &lt;h3&gt;1. Be unexpected.&lt;/h3&gt;
  858. &lt;p&gt;You’re not likely to jostle someone out of their rhythm with a subject line that confirms something they already know.&lt;/p&gt;
  859. &lt;p&gt;“Having worked in comedy, I know the power of subverting expectations,” Ben says. “It’s at the core of getting laughs and creating something memorable.”&lt;/p&gt;
  860. &lt;p&gt;“Excluding all of the other actual unforgivable crimes, there’s just one unforgivable crime at The Hustle,” he adds. “Being boring.”&lt;/p&gt;
  861. &lt;p&gt;That doesn’t mean you have to try to be funny. In fact, that may be inappropriate for your brand. You can subvert expectations with new data, surprising ideas, or a thoughtful question.&lt;/p&gt;
  862. &lt;p&gt;What part of your email is adding something new to the conversation? That’s your subject line.&lt;/p&gt;
  863. &lt;p&gt;And speaking of which…&lt;/p&gt;
  864. &lt;h3&gt;2. Strong subject lines come from strong stories.&lt;/h3&gt;
  865. &lt;p&gt;“The subject line has to match the newsletter’s overall vibe, and also the specific content within each day,” Ben explains. “So really, the work of writing a strong subject line starts with the work of writing strong stories.”&lt;/p&gt;
  866. &lt;p&gt;So if your email &lt;em&gt;doesn’t&lt;/em&gt; add anything new to the conversation, maybe pause the subject lines for now and revisit your content strategy.&lt;/p&gt;
  867. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/the-hustle-ab-test-2-20240723-4135854.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screenshot of a Hustle Headline, “Crocodile uprisings and sand gangs”]&quot; /&gt;&lt;/p&gt;
  868. &lt;h3&gt;3. Don’t go for cheap laughs.&lt;/h3&gt;
  869. &lt;p&gt;If you do decide to use humor, don’t use the same pun that 10 of your competitors also used. Chances are, an example just popped into your head. Skip that one.&lt;/p&gt;
  870. &lt;p&gt;“Low-hanging fruit in comedy is low for a reason; it’s there because it’s what people expect,” Ben adds. “If you give it to them, maybe you get light laughs, or a pity laugh or two, but you’re probably not getting a belly laugh because they weren’t surprised. Valuable content comes from jolts.”&lt;/p&gt;
  871. &lt;p&gt;And while we’re on the subject…&lt;/p&gt;
  872. &lt;h3&gt;4. Never stoop to clickbait.&lt;/h3&gt;
  873. &lt;p&gt;“It’s so easy to have a subject line feel like clickbait, and that’s the last feeling we want our audience to have,” Ben warns. “In this hypercompetitive attention economy, if you sour that relationship, you’re never getting it back.”&lt;/p&gt;
  874. &lt;h3&gt;5. Keep it brief.&lt;/h3&gt;
  875. &lt;p&gt;The Hustle sees a noticeable lift in performance from subject lines that are only 11-15 characters long.&lt;/p&gt;
  876. &lt;p&gt;Their shortest subject lines enjoy an engagement rate almost &lt;em&gt;75% higher&lt;/em&gt; than emails with the longest.&lt;/p&gt;
  877. &lt;p&gt;“As I approach subject lines, I always remind myself: Those words are there to whet the palate, not overwhelm it,” Ben says. “You need to give them just enough context to pique their interest, but not so much that they feel like they already have the whole story.”&lt;/p&gt;
  878. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/the-hustle-ab-test-3-20240723-3102054.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screenshot of a Hustle headline within HubSpot, “Here’s a weird one”]&quot; /&gt;&lt;/p&gt;
  879. &lt;p&gt;Now that you’re a subject line expert, let’s talk process.&lt;/p&gt;
  880. &lt;h2&gt;How to Do the Test at Home&lt;/h2&gt;
  881. &lt;p&gt;Sending multiple emails every day sounds like a ton of work, and it &lt;em&gt;would&lt;/em&gt; be if you did it manually. Thankfully, most email marketing tools have some kind of automated A/B testing feature.&lt;/p&gt;
  882. &lt;p&gt;The Hustle happens to use &lt;a href=&quot;https://www.hubspot.com/products/marketing/email&quot;&gt;Marketing Hub&lt;/a&gt;, so we’ll show you how to do it within HubSpot, but the process should be nearly the same no matter what tool you use.&lt;/p&gt;
  883. &lt;strong&gt;1. Create your email as usual.&lt;/strong&gt;&lt;br /&gt;
  884. &lt;p&gt;In HubSpot, as with most tools, this will automatically be version A of the A/B test. (So name it accordingly, and give it your first subject-line variation.)&lt;/p&gt;
  885. &lt;p&gt;&lt;strong&gt;2. Click on “Create A/B test” in the top left corner.&lt;/strong&gt;&lt;/p&gt;
  886. &lt;p&gt;&lt;strong&gt;3. Enter a name for version B, then click “OK.”&lt;br /&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: 1.125rem; font-weight: 300; letter-spacing: var(--cl-text-letter-spacing, normal); color: var(--cl-text-color, #213343);&quot;&gt;Don’t overthink this. Naming conventions are one place where it’s safe to let your boring side show.&lt;/span&gt;&lt;/p&gt;
  887. &lt;p&gt;Even Ben forgives it in this screenshot below.&lt;/p&gt;
  888. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/the-hustle-ab-test-4-20240723-2195414.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screenshot of AB test version names]&quot; /&gt;&lt;/p&gt;
  889. &lt;strong&gt;4. Edit the subject line for version B.&lt;/strong&gt;
  890. &lt;p&gt;Remember that a best practice for A/B testing is to only change one element per test. Otherwise, you’ll risk skewing the results.&lt;/p&gt;
  891. &lt;strong&gt;5. Under the version dropdown menu, click “Manage test.”&lt;/strong&gt;
  892. &lt;ol start=&quot;5&quot;&gt;&amp;nbsp;&lt;/ol&gt;
  893. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/the-hustle-ab-test-5-20240723-6157803.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screenshot of “manage test” button]&quot; /&gt;&lt;/p&gt;
  894. &lt;strong&gt;6. Set the A/B distribution to your desired mix.&lt;/strong&gt;
  895. &lt;ol start=&quot;6&quot;&gt;&amp;nbsp;&lt;/ol&gt;
  896. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/the-hustle-ab-test-6-20240723-1581291.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screenshot of AB test distribution slider]&quot; /&gt;&lt;/p&gt;
  897. &lt;p&gt;The Hustle uses 30% of their recipients for each variation, with 40% reserved for the winner. But with over two million subscribers (#HumbleBrag confirmed), it can spare a few readers to get more accurate results.&lt;/p&gt;
  898. &lt;p&gt;If you have a smaller send volume, you may wish to stick with 20-25% for each test version. While your test will be based on a smaller sample size, the proven winner will be seen by more recipients.&lt;/p&gt;
  899. &lt;strong&gt;7. Set the winning metric to “&lt;/strong&gt; &lt;strong&gt;Click&lt;/strong&gt; &lt;strong&gt;Through Rate.”&lt;/strong&gt;
  900. &lt;ol start=&quot;7&quot;&gt;&amp;nbsp;&lt;/ol&gt;
  901. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/the-hustle-ab-test-7-20240723-6376194.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screenshot of AB test “winning metric” dropdown menu]&quot; /&gt;&lt;/p&gt;
  902. &lt;p&gt;To replicate The Hustle’s method, you’ll want to choose CTR. That said, consider the goals of your campaign.&lt;/p&gt;
  903. &lt;p&gt;The tool will also allow you to choose “open rate” or “click rate.”&lt;/p&gt;
  904. &lt;strong&gt;8. Set “Test duration” to 1 hour.&lt;/strong&gt;
  905. &lt;ol start=&quot;8&quot;&gt;&amp;nbsp;&lt;/ol&gt;
  906. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/the-hustle-ab-test-8-20240723-4050825.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screenshot of AB test duration slider]&quot; /&gt;&lt;/p&gt;
  907. &lt;p&gt;You’ll see a warning to set a duration of “at least 4 hours” in order to help reach conclusive results.&lt;/p&gt;
  908. &lt;p&gt;That’s good advice for most marketing emails, but it can be a problem for newsletters. HubSpot research shows that the &lt;a href=&quot;https://blog.hubspot.com/marketing/best-time-to-send-email&quot;&gt;best send times&lt;/a&gt; are between 9am to noon Eastern time.&lt;/p&gt;
  909. &lt;p&gt;You can see why a four-hour test might complicate that. But what you’ll lose in statistical significance, you’ll make up for in eyeballs.&lt;/p&gt;
  910. &lt;strong&gt;9. Click “Save changes.”&lt;/strong&gt;
  911. &lt;ol start=&quot;9&quot;&gt;&amp;nbsp;&lt;/ol&gt;
  912. &lt;strong&gt;10. Review your email settings and recipients as usual, and then send.&lt;/strong&gt;
  913. &lt;ol start=&quot;10&quot;&gt;&amp;nbsp;&lt;/ol&gt;
  914. &lt;h2&gt;Get Your Hustle On&lt;/h2&gt;
  915. &lt;p&gt;To assuage our legal department and prevent you from banging on &lt;em&gt;my&lt;/em&gt; door: I can’t promise you 43,876 additional clicks.&lt;/p&gt;
  916. &lt;p&gt;But by following a data-driven approach, you’re almost guaranteed to see improvement. Pair that with Ben’s advice, and you’ll be jostling your readers out of their rhythm regularly.&lt;/p&gt;
  917. &lt;p&gt;At the very least, you’ll never be boring.&lt;/p&gt;
  918. &lt;img src=&quot;https://track.hubspot.com/__ptq.gif?a=53&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fhow-the-hustle-got-43876-more-clicks&amp;amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;amp;bvt=rss&quot; alt=&quot;&quot; width=&quot;1&quot; height=&quot;1&quot; style=&quot;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important;&quot; /&gt;&lt;br /&gt;
  919. &lt;br /&gt;
  920. from Marketing https://ift.tt/ASyzKwG&lt;br /&gt;
  921. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  922. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/7560597762163285059'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/7560597762163285059'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/how-hustle-got-43876-more-clicks.html' title='How The Hustle Got 43,876 More Clicks'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-5042048930078129540</id><published>2024-08-12T02:11:00.001-07:00</published><updated>2024-08-12T02:11:37.820-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlinks"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur</title><content type='html'>&lt;p&gt;This week’s &lt;a href=&quot;https://www.hubspot.com/masters-in-marketing&quot;&gt;Masters in Marketing&lt;/a&gt; is near and dear to my heart, if not my taste buds.&lt;/p&gt;
  923. &lt;p&gt;As a naturalized Chicagoan, it is my duty and honor to introduce you to one of the city’s most disgusting — and most beloved — substances.&lt;/p&gt;
  924. &lt;p&gt;&lt;a class=&quot;cta_button&quot; href=&quot;https://www.hubspot.com/cs/ci/?pg=bcbe2652-03f9-49fe-b517-acedc47b6f27&amp;amp;pid=53&amp;amp;ecid=&amp;amp;hseid=&amp;amp;hsic=&quot;&gt;&lt;img class=&quot;hs-cta-img&quot; style=&quot;height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px&quot; alt=&quot;Click Here to Subscribe to Masters in Marketing&quot; height=&quot;58&quot; width=&quot;431&quot; src=&quot;https://no-cache.hubspot.com/cta/default/53/bcbe2652-03f9-49fe-b517-acedc47b6f27.png&quot; align=&quot;middle&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  925. &lt;p&gt;The herbaceous flavor of &lt;strong&gt;&lt;a href=&quot;https://malort.com/&quot;&gt;Jeppson’s Malört&lt;/a&gt;&lt;/strong&gt; (Swedish for “wormwood,” the drink’s only flavoring) was (in)famously described by comedian John Hodgman as “pencil shavings and heartbreak.”&lt;/p&gt;
  926. &lt;p&gt;To find out how CH Distillery markets a liqueur that’s only reliably available to 2.7 million people and tastes like burning rubber, I talked to &lt;strong&gt;&lt;a href=&quot;https://www.linkedin.com/in/anna-sokratov/&quot;&gt;Anna Sokratov&lt;/a&gt;&lt;/strong&gt;, brand manager at Jeppson’s Malört at CH Distillery in Chicago.&lt;/p&gt;
  927. &lt;p&gt;Sokratov has the enviable job of getting people excited to drink what has been called “the worst beverage in the world.” In 2023, Sokratov co-created an ad campaign featuring photos of people tasting Malört for the first time, with the tagline, “Do not drink. Responsibly.”&lt;/p&gt;
  928. &lt;p&gt;Lest you think any of this is an exaggeration, please know that Malört was legal during Prohibition because it was convincingly sold as a medicine … for &lt;em&gt;stomach worms&lt;/em&gt;.&lt;/p&gt;
  929. &lt;h2&gt;Lesson 1: Build community around shared experiences.&lt;/h2&gt;
  930. &lt;p&gt;At first sip, Malört does not seem like an exercise in community-building, unless that community is your enemies.&lt;/p&gt;
  931. &lt;p&gt;But Sokratov describes a scene familiar to any Chicagoan who’s seen the inside of a bar: One person takes their first shot of Malört (this is not a sipping alcohol, trust), and everybody around them cheers. Soon, everybody wants to try it. Most regret it.&lt;/p&gt;
  932. &lt;p&gt;“Whenever you talk about Malört, people always share a crazy story or [give you] the most obscene way to describe the flavor,” she says. “And in a weird way, it creates community.”&lt;/p&gt;
  933. &lt;p&gt;Sokratov also points out that most Chicagoans aren’t enjoying a shot of Malört by themselves after a long day at the office. It’s more of a rite of passage, a “way to connect with people through stories of what you think it tastes like.”&lt;/p&gt;
  934. &lt;p&gt;“We thrive off of people talking about us and sharing the good and the bad of Malört,” Sokratov says.&lt;/p&gt;
  935. &lt;p&gt;Take the recent campaign “&lt;a href=&quot;https://imalorted.com/&quot;&gt;I Malörted&lt;/a&gt;,” which compares a shot of Malört to voting for a candidate you dislike (not mentioned: that you have to hold your nose for both).&lt;/p&gt;
  936. &lt;div class=&quot;hs-embed-wrapper&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;&quot;&gt;
  937. &lt;div class=&quot;hs-embed-content-wrapper&quot;&gt;
  938. &lt;div style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;&quot;&gt;&lt;iframe width=&quot;560&quot; height=&quot;315&quot; src=&quot;https://www.youtube.com/embed/WiDgyJljNUs?si=jN4dJNr2WUY2l7FM&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot; style=&quot;position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  939. &lt;/div&gt;
  940. &lt;/div&gt;
  941. &lt;p&gt;It’s not just a funny ad, it’s supporting local businesses — Malört drinkers can get an “I Voted”-style sticker from more than a hundred bars and liquor stores around Chicago.&lt;/p&gt;
  942. &lt;h2&gt;Lesson 2: Break the fourth wall.&lt;/h2&gt;
  943. &lt;p&gt;The first Malört ad I ever saw was in 2022, in season one of the Chicago-set TV show &lt;em&gt;The Bear&lt;/em&gt;, of all places. Sokratov says it was one of the first ads they ever ran — for nearly a century prior, Malört relied on word of mouth and Chicagoans pranking out-of-town guests.&lt;/p&gt;
  944. &lt;p&gt;Since marketing Malört is such a new phenomenon, Sokratov feels a lot of freedom to be funny, to be outlandish, to be experimental. (In fact, one of the people she looks to for inspiration is previous marketing master &lt;a href=&quot;https://blog.hubspot.com/marketing/liquid-death-anti-marketing&quot;&gt;Greg Fass of Liquid Death&lt;/a&gt;.)&lt;/p&gt;
  945. &lt;p&gt;It’s an old saw at this point that authenticity drives consumer loyalty. But less is said about what authenticity &lt;em&gt;looks&lt;/em&gt; like. “People are really looking for brands that break that fourth wall,” Sokratov says. “They want to see the people behind the brand.”&lt;/p&gt;
  946. &lt;p&gt;Past and present employees appear in a series of ads featuring Malört faces (Google it), which are underscored by the tagline, “Do not enjoy. Responsibly.” Malört may be a lot of things, but it’s neither dishonest nor indirect.&lt;/p&gt;
  947. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/masters-in-marketing-2-20240808-2584492.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  948. &lt;h2&gt;Lesson 3: One size does not fit all.&lt;/h2&gt;
  949. &lt;p&gt;Sokratov raises an eyebrow at the adage that marketing is about storytelling. Tell &lt;em&gt;stories&lt;/em&gt; — plural.&lt;/p&gt;
  950. &lt;p&gt;She says that it’s a mistake to think that Malört’s taste means that there’s not a lot of nuance in marketing it. “One size does &lt;em&gt;not&lt;/em&gt; fit all when it comes to something like this.”&lt;/p&gt;
  951. &lt;p&gt;“It‘s easy to try and fit this brand into one single category of ‘everybody thinks it just tastes bad,’” Sokratov tells me. “But it’s a lot more complex than that.” Though Malört employees have joked about just putting a photo of a toilet on an ad, they’d rather explore the multiplicity of taste experiences.&lt;/p&gt;
  952. &lt;p&gt;Part of the fun of trying Malört for the first time is trying to describe the taste. Sokratov has heard “gasoline” and “used Band-Aid,” which do sound like quite disparate flavors, though I’m not willing to confirm.&lt;/p&gt;
  953. &lt;p&gt;&lt;a href=&quot;https://www.reddit.com/r/chicago/comments/m7qmq/so_what_does_malort_taste_like/&quot;&gt;Redditors&lt;/a&gt; have described the taste as “turpentine,” “old tire and bug spray,” and “all your hopes and dreams being snuffed out at once.” In 2018, &lt;a href=&quot;https://www.chicagomag.com/city-life/may-2018/no-one-can-agree-on-what-malrt-tastes-like-but-the-descriptions-are-always-amazing/&quot;&gt;Chicago Magazine&lt;/a&gt; quoted such poetry as “the liquid equivalent of a Chicago winter” and “a punch in the face.”&lt;/p&gt;
  954. &lt;p&gt;For the record, I like Malört, but I think it tastes like grapefruit and rubbing alcohol with a violent aftertaste of burnt tire.&lt;/p&gt;
  955. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/masters-in-marketing-3-20240808-857625.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Bottle of Jeppson’s Malört Liqueur.&quot; /&gt;&lt;/p&gt;
  956. &lt;p&gt;If the taste is experienced so differently, “then the story we tell should be different to a lot of other people,” Sokratov says. Throughout its history, Malört has not been shy about using different descriptions of its product, which include such gems as “Malört: Kick your mouth in the balls.”&lt;/p&gt;
  957. &lt;p&gt;Not every ad campaign will be a viral success, but “we still learn about the people who drink it.”&lt;/p&gt;
  958. &lt;h2&gt;Lingering Questions&lt;/h2&gt;
  959. &lt;p&gt;&lt;em&gt;This edition of Masters in Marketing introduces a feature we’re calling&lt;/em&gt; Lingering Questions. &lt;em&gt;The rules of play are simple: Each person we interview gives us a question we’ll ask of the next master of marketing. They don’t know who it will be (and sometimes neither do we).&lt;/em&gt;&lt;/p&gt;
  960. &lt;p&gt;Since Anna Sokratov of Malört is the first in this series, a fellow Chicagoan and I came up with a question to kick things off:&lt;/p&gt;
  961. &lt;p&gt;&lt;strong&gt;Malört is one of Chicago’s mascots. What would Malört’s mascot be, and why?&lt;/strong&gt;&lt;/p&gt;
  962. &lt;p&gt;&lt;strong&gt;Sokratov:&lt;/strong&gt; A 31-gallon galvanized steel trash can with a lid. Both are perceived as being unappealing or gross, and the cans last a long time — similar to the long-lasting flavor of Malört.&lt;/p&gt;
  963. &lt;p&gt;Sokratov gave us a question that our next master of marketing will answer in next week’s newsletter, and I promise that you will not want to miss their answer: &lt;strong&gt;What unconventional marketing approach would you like to take, and how would you go about doing&lt;/strong&gt; &lt;strong&gt;something&lt;/strong&gt; &lt;strong&gt;you haven&#39;t done before?&lt;/strong&gt;&lt;/p&gt;
  964. &lt;p style=&quot;font-weight: normal;&quot;&gt;Subscribe below to see next week&#39;s answer and the next lingering question.&lt;/p&gt;
  965. &lt;p&gt;&lt;strong&gt;&lt;a class=&quot;cta_button&quot; href=&quot;https://www.hubspot.com/cs/ci/?pg=e1f0958d-1b15-418e-b4db-45ee531f71af&amp;amp;pid=53&amp;amp;ecid=&amp;amp;hseid=&amp;amp;hsic=&quot;&gt;&lt;img class=&quot;hs-cta-img&quot; style=&quot;height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px&quot; alt=&quot;Click Here to Subscribe to Masters in Marketing&quot; height=&quot;613&quot; width=&quot;1920&quot; src=&quot;https://no-cache.hubspot.com/cta/default/53/e1f0958d-1b15-418e-b4db-45ee531f71af.png&quot; align=&quot;middle&quot; /&gt;&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
  966. &lt;img src=&quot;https://track.hubspot.com/__ptq.gif?a=53&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fmasters-in-marketing-malort&amp;amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;amp;bvt=rss&quot; alt=&quot;&quot; width=&quot;1&quot; height=&quot;1&quot; style=&quot;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important;&quot; /&gt;&lt;br /&gt;
  967. &lt;br /&gt;
  968. from Marketing https://ift.tt/UX6PKl3&lt;br /&gt;
  969. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  970. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/5042048930078129540'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/5042048930078129540'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/this-is-disgusting-try-some-marketing.html' title='“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/WiDgyJljNUs/default.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-7199725511897233001</id><published>2024-08-09T04:11:00.001-07:00</published><updated>2024-08-09T04:11:15.641-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlinks"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>32 Free Advertising Tips for Your Small, Large, or Local Business</title><content type='html'>&lt;p&gt;When I first started my small business, the thought of advertising seemed daunting. With a limited budget, I couldn&#39;t fathom spending thousands on TV commercials or ad campaigns.&lt;/p&gt;
  971. &lt;p&gt;&lt;a class=&quot;cta_button&quot; href=&quot;https://www.hubspot.com/cs/ci/?pg=da1bfbbd-7ee9-4bf1-89d1-6d7a833deb08&amp;amp;pid=53&amp;amp;ecid=&amp;amp;hseid=&amp;amp;hsic=&quot;&gt;&lt;img class=&quot;hs-cta-img&quot; style=&quot;height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px&quot; alt=&quot;Download Now: Free Ad Campaign Planning Kit&quot; height=&quot;60&quot; width=&quot;427&quot; src=&quot;https://no-cache.hubspot.com/cta/default/53/da1bfbbd-7ee9-4bf1-89d1-6d7a833deb08.png&quot; align=&quot;middle&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  972. &lt;p&gt;But over the years, I‘ve discovered that effective advertising doesn’t always require a hefty price tag. In fact, some of the most impactful strategies I&#39;ve used were completely free.&lt;/p&gt;
  973. &lt;p&gt;When you’re running a business with a limited budget, it’s not possible to shell out $340,000 for a 30-second TV commercial or $10,000 per month for an online advertising campaign.&lt;/p&gt;
  974. &lt;p&gt;It can be frustrating when your budget dictates how many people your business can reach. But with the right approach, you can &lt;a href=&quot;https://blog.hubspot.com/marketing/how-to-prepare-an-advertising-plan&quot;&gt;create an effective advertising plan&lt;/a&gt; that incorporates both free and paid strategies.&lt;/p&gt;
  975. &lt;p&gt;Thankfully, there are plenty of avenues for free online advertising. To get you started, we&#39;ve compiled some free and inexpensive ways to promote your local business:&lt;/p&gt;
  976. &lt;p&gt;&lt;strong&gt;Table of Contents&lt;/strong&gt;&lt;/p&gt;
  977. &lt;ul&gt;
  978. &lt;ul&gt;
  979. &lt;li&gt;&lt;a href=&quot;#how-to-advertise-a-local-business&quot;&gt;How to Advertise a Local Business&lt;/a&gt;&lt;/li&gt;
  980. &lt;li&gt;&lt;a href=&quot;#how-to-get-free-advertising&quot;&gt;How to Get Free Advertising&lt;/a&gt;&lt;/li&gt;
  981. &lt;li&gt;&lt;a href=&quot;#how-to-advertise-on-google-for-free&quot;&gt;How to Advertise on Google for Free&lt;/a&gt;&lt;/li&gt;
  982. &lt;/ul&gt;
  983. &lt;/ul&gt;
  984. &lt;h3&gt;&lt;strong&gt;1. Use Google My Business to optimize for local search.&lt;/strong&gt;&lt;/h3&gt;
  985. &lt;p&gt;One of the most powerful free ways to advertise your business is through Google My Business, which enables companies to manage their presence on Google Search and Google Maps. The tool can bolster your rankings in local search results.&lt;/p&gt;
  986. &lt;p&gt;Ranking high in local search shows you’re a legitimate and relevant company: you wouldn’t rank #1 in Google for “pizza places near me” if you’d closed down six months ago.&lt;/p&gt;
  987. &lt;p&gt;Plus, if you rank high in local search, more consumers will choose your business over a competitor’s. In today’s fast-paced world, convenience is key.&lt;/p&gt;
  988. &lt;p&gt;According to a 2023 study conducted by BrightLocal, Google stands out as the most reliable platform for researching local businesses. A significant &lt;a href=&quot;https://www.brightlocal.com/research/local-business-discovery-trust-report/&quot;&gt;66%&lt;/a&gt; of consumers rely on Google to obtain information about local businesses.&lt;/p&gt;
  989. &lt;p&gt;&lt;strong&gt;Pro tip:&lt;/strong&gt; Regularly update your Google My Business profile with fresh content, such as new photos or posts about special offers. This activity signals to Google that your business is active and relevant, potentially boosting your local search rankings.&lt;/p&gt;
  990. &lt;p&gt;To truly leverage the power of local search and track your performance, consider using a robust marketing analytics tool like &lt;a href=&quot;https://www.hubspot.com/products/marketing/analytics?hubs_post-cta%3DEN-blog-pm&quot;&gt;HubSpot&#39;s Marketing Analytics&lt;/a&gt;.&lt;/p&gt;
  991. &lt;p&gt;It can help you measure the impact of your Google My Business efforts and other local SEO strategies on your overall marketing performance.&lt;/p&gt;
  992. &lt;p&gt;Click here or scroll to the bottom of this post to learn how to advertise on Google for free.&lt;/p&gt;
  993. &lt;h3&gt;&lt;strong&gt;2. Check out Yext.&lt;/strong&gt;&lt;/h3&gt;
  994. &lt;p&gt;The more places your business is listed online, the better your chances of showing up in search results and the easier it is for potential customers to find you.&lt;/p&gt;
  995. &lt;p&gt;To ensure great local SEO, the details of your listings on every website and online directory need to match up.&lt;/p&gt;
  996. &lt;p&gt;For instance, if your website lists your company’s new phone number, but Yelp lists your old one, this inconsistency &lt;a href=&quot;https://moz.com/blog/why-listing-accuracy-is-important-whiteboard-friday&quot;&gt;could hurt your SEO&lt;/a&gt;.&lt;/p&gt;
  997. &lt;p&gt;&lt;a href=&quot;https://www.yext.com/&quot;&gt;Yext&lt;/a&gt; scans the web to find every place your business is listed, so you can tweak your listings to guarantee accuracy.&lt;/p&gt;
  998. &lt;h3&gt;&lt;strong&gt;3. Attend networking events and mixers.&lt;/strong&gt;&lt;/h3&gt;
  999. &lt;p&gt;Connecting with fellow professionals at industry networking events is a great opportunity to meet potential consumers in a place where they are eager to discuss your business.&lt;/p&gt;
  1000. &lt;p&gt;The niche topics of networking events ensure you’re meeting high-qualified leads.&lt;/p&gt;
  1001. &lt;p&gt;For example, a “Best Technology Startups of the Year” event will primarily be filled with participants who are interested in technology and startups.&lt;/p&gt;
  1002. &lt;p&gt;Particularly for small businesses looking to make their first connections, networking is a chance to get your name out there, meet potential partners, and find growth opportunities. Plus, it’ll keep you up-to-date on trends in your industry.&lt;/p&gt;
  1003. &lt;h3&gt;&lt;strong&gt;4. Speak at an association or industry event.&lt;/strong&gt;&lt;/h3&gt;
  1004. &lt;p&gt;Speaking at an event about a topic related to your industry is another way to exhibit your expertise.&lt;/p&gt;
  1005. &lt;p&gt;Giving a thought-provoking and powerful speech will draw attention to you and, by association, your business, which can increase brand awareness and prove your business is qualified to tackle consumer challenges.&lt;/p&gt;
  1006. &lt;p&gt;To start, brainstorm different topics and volunteer at various upcoming networking events and trade association conventions.&lt;/p&gt;
  1007. &lt;p&gt;If you’re afraid of public speaking (don’t worry, many of us are), you could enroll in a local &lt;a href=&quot;https://www.toastmasters.org/&quot;&gt;Toastmasters&lt;/a&gt; chapter to improve your game.&lt;/p&gt;
  1008. &lt;h3&gt;&lt;strong&gt;5. Offer locals-only promotions.&lt;/strong&gt;&lt;/h3&gt;
  1009. &lt;p&gt;One way to build loyalty and camaraderie among your audience is to offer a discount to locals only. Exclusive offers create the impression that your audience is getting something tailor-made for them.&lt;/p&gt;
  1010. &lt;p&gt;For example, my local coffee shop offers a small discount for customers who live in the neighborhood. It doesn’t have to be much, just a token of your appreciation for their continued support of your business.&lt;/p&gt;
  1011. &lt;p&gt;This kind gesture will encourage them to return and bring you even more business.&lt;/p&gt;
  1012. &lt;h3&gt;&lt;strong&gt;6. Be active in your community.&lt;/strong&gt;&lt;/h3&gt;
  1013. &lt;p&gt;Similar to the networking suggestion, stay on top of local events in your area, even non industry related ones.&lt;/p&gt;
  1014. &lt;p&gt;From fundraisers and charity events to local sports and community meetings — it’s an opportunity to make real connections with those in your community and build rapport.&lt;/p&gt;
  1015. &lt;p&gt;You never know where those connections will take you. Choose something that suits your interests to make it more fun. Being active in your community will make it easier for potential customers to put a face to your business.&lt;/p&gt;
  1016. &lt;h3&gt;&lt;strong&gt;7. Partner with complementary local businesses.&lt;/strong&gt;&lt;/h3&gt;
  1017. &lt;p&gt;This strategy will require a bit of research and legwork but familiarizing yourself with other local business owners and what they specialize in can be very valuable if you leverage your connections correctly.&lt;/p&gt;
  1018. &lt;p&gt;You’ll want to pay close attention to businesses that complement yours. Let’s say you own a local yoga or fitness studio.&lt;/p&gt;
  1019. &lt;p&gt;You could partner with an athletic brand in your area — running a contest where completing a certain amount of classes gets them a free item of merch and in return you could allow the brand space to sell its clothing in your studio.&lt;/p&gt;
  1020. &lt;p&gt;Maybe your local medical office offers programs centered on health and fitness in your area that you could participate in.&lt;/p&gt;
  1021. &lt;h3&gt;&lt;strong&gt;8. Put up brochures or flyers.&lt;/strong&gt;&lt;/h3&gt;
  1022. &lt;p&gt;Putting up brochures or flyers in local libraries, coffee shops, and businesses is a unique way to market to offline locations where people spend a good deal of their time.&lt;/p&gt;
  1023. &lt;p&gt;You can &lt;a href=&quot;https://venngage.com/templates/brochures&quot;&gt;create free brochures and flyers&lt;/a&gt; on PowerPoint or &lt;a href=&quot;https://www.canva.com/brochures/&quot;&gt;Canva&lt;/a&gt;.&lt;/p&gt;
  1024. &lt;p&gt;Depending on your industry, it might even help you reach an ideal clientele: if you’re a physical therapist, for example, perhaps you could hand out brochures to local gyms or nearby hospitals.&lt;/p&gt;
  1025. &lt;h3&gt;&lt;strong&gt;9. Run geo-targeted Facebook ads.&lt;/strong&gt;&lt;/h3&gt;
  1026. &lt;p&gt;Facebook has more targeted advertising capabilities than any other platform.&lt;/p&gt;
  1027. &lt;p&gt;In addition to being able to advertise to a certain type of consumer based on interests or job description, you can target people who fit that criteria in a certain location.&lt;/p&gt;
  1028. &lt;p&gt;By putting a few dollars per day behind a geo-targeted Facebook campaign, you&#39;ll build up a local following over time. Be sure to continue posting great content as well to keep this new audience engaged.&lt;/p&gt;
  1029. &lt;p&gt;While Facebook offers its own analytics, managing multiple ad campaigns across different platforms can be challenging.&lt;/p&gt;
  1030. &lt;p&gt;A comprehensive solution like &lt;a href=&quot;https://www.hubspot.com/products/marketing/ads&quot;&gt;HubSpot&#39;s Ad Management software&lt;/a&gt; can help you create, manage, and optimize your ads across various platforms, including Facebook, all from one centralized dashboard.&lt;/p&gt;
  1031. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/free-advertising-2-20240806-4572855.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;free business advertising, HubSpot Ad management software&quot; /&gt;&lt;/p&gt;
  1032. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.hubspot.com/products/marketing/ads&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1033. &lt;h3&gt;&lt;strong&gt;10. Invest in direct mail campaigns.&lt;/strong&gt;&lt;/h3&gt;
  1034. &lt;p&gt;With direct mail, you&#39;ll know that the right audience in your nearby area is receiving your promotions.&lt;/p&gt;
  1035. &lt;p&gt;While a single batch of mailers may not be enough to drive tons of business, doing frequent distribution campaigns will increase the number of impressions you make on your audience, which in turn drives brand awareness and keeps you top of mind.&lt;/p&gt;
  1036. &lt;p&gt;Surprisingly, there are also a lot of free ways to supplement your paid advertising efforts. By incorporating &lt;a href=&quot;https://academy.hubspot.com/courses/digital-advertising?utm_source%3Dblog%26utm_medium%3Dblog%26utm_campaign%3Ddigital-advertising-certification&quot;&gt;free advertising tactics&lt;/a&gt; into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more long-term plays.&lt;/p&gt;
  1037. &lt;p&gt;In fact, we suggest some of these methods regardless of your budget. To help you spread the word about your business without breaking the bank, we’ve compiled a list of ways to get advertising for free.&lt;/p&gt;
  1038. &lt;h3&gt;&lt;strong&gt;1. Write guest posts for other blogs.&lt;/strong&gt;&lt;/h3&gt;
  1039. &lt;p&gt;There are a few major advantages to guest posting for a well-established blog. You can benefit from connecting to that blog’s audience, and you can also start establishing yourself as a thought leader in your industry.&lt;/p&gt;
  1040. &lt;p&gt;Since guest posting on a popular blog allows you access to an established audience and high domain authority, this practice can sometimes be more beneficial than posting to your own blog.&lt;/p&gt;
  1041. &lt;p&gt;Plus, you can link back to your own website from your article, giving you an inbound link that boosts your domain authority and can increase your own website&#39;s ranking in search engines.&lt;/p&gt;
  1042. &lt;p&gt;I&#39;ve found that guest posting not only drives traffic to my site but also helps build valuable relationships within my industry. One guest post I wrote led to a partnership that doubled my client base in just six months.&lt;/p&gt;
  1043. &lt;p&gt;&lt;strong&gt;Pro tip:&lt;/strong&gt; When reaching out to other blogs, offer a unique perspective or exclusive data that their audience can&#39;t find elsewhere. This increases your chances of getting accepted and provides more value to readers.&lt;/p&gt;
  1044. &lt;h3&gt;&lt;strong&gt;2. Answer Quora questions.&lt;/strong&gt;&lt;/h3&gt;
  1045. &lt;p&gt;Writing content for Quora can expose your business to a large audience: in 2024, Quora reported a worldwide audience of &lt;a href=&quot;https://business.quora.com/&quot;&gt;400 million monthly visitors&lt;/a&gt;.&lt;/p&gt;
  1046. &lt;p&gt;Besides the large built-in audience, your business can answer direct questions from prospective customers. This lets you interact with high-quality potential leads and establish yourself as an expert in the subjects that matter most in your industry.&lt;/p&gt;
  1047. &lt;p&gt;Here’s an example:&lt;/p&gt;
  1048. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/free-advertising-4-20240806-5250874.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;free business advertising, Quora questions&quot; /&gt;&lt;/p&gt;
  1049. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.quora.com/What-is-the-best-CRM-for-a-startup-business&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1050. &lt;h3&gt;&lt;strong&gt;3. Stay active in industry-specific discussions and forums.&lt;/strong&gt;&lt;/h3&gt;
  1051. &lt;p&gt;Want to get free advertising and position yourself as an expert in the field? If so, industry-specific forums and threads could be for you.&lt;/p&gt;
  1052. &lt;p&gt;Many industry organizations will have online forums or blogs that allow you to answer questions or offer advice.&lt;/p&gt;
  1053. &lt;p&gt;One example is real estate investing organization &lt;a href=&quot;https://www.biggerpockets.com/forums&quot;&gt;Bigger Pockets&lt;/a&gt;, which has its own forum where industry professionals and newbies can share ideas.&lt;/p&gt;
  1054. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/free-advertising-5-20240806-1080925.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;free business advertising on forums&quot; /&gt;&lt;/p&gt;
  1055. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.biggerpockets.com/forums&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1056. &lt;p&gt;If you‘re not sure where to start, try browsing topics on Reddit to see if there’s an existing discussion or topic related to your area of expertise. Just be sure to offer genuine, valuable feedback and not come off as too salesy.&lt;/p&gt;
  1057. &lt;h3&gt;&lt;strong&gt;4. Publish content on LinkedIn.&lt;/strong&gt;&lt;/h3&gt;
  1058. &lt;p&gt;LinkedIn is a platform to connect with professionals, which is why it’s also a great place to share business-related content. LinkedIn’s blogging platform lets you demonstrate your expertise within your industry.&lt;/p&gt;
  1059. &lt;p&gt;Your connections and other LinkedIn members will engage with your posts and share them, doing the free promotion for you. With almost &lt;a href=&quot;https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2017/10-surprising-stats-you-didnt-know-about-marketing-on-linkedin&quot;&gt;half of all social media traffic&lt;/a&gt; coming to B2B company sites from LinkedIn, it’s a missed opportunity if you don’t publish and promote content on LinkedIn.&lt;/p&gt;
  1060. &lt;h3&gt;&lt;strong&gt;5. Offer to do interviews on business podcasts.&lt;/strong&gt;&lt;/h3&gt;
  1061. &lt;p&gt;To figure out which platforms your team should prioritize, it’s important to diversify your promotion platforms to discover where your audience is already consuming content.&lt;/p&gt;
  1062. &lt;p&gt;Some of your audience might prefer listening to podcasts over reading articles. To reach those people, contact a few businesses with podcasts and pitch interview ideas.&lt;/p&gt;
  1063. &lt;h3&gt;&lt;strong&gt;6. Promote your website on your email signature.&lt;/strong&gt;&lt;/h3&gt;
  1064. &lt;p&gt;With all the emails you send every day, it’s a shame if you aren&#39;t taking advantage of the promotional potential of your &lt;a href=&quot;https://www.hubspot.com/email-signature-generator&quot;&gt;email signature&lt;/a&gt;.&lt;/p&gt;
  1065. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/free-advertising-6-20240806-1551180.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;free business advertising,HubSpot email signature generator&quot; /&gt;&lt;/p&gt;
  1066. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.hubspot.com/email-signature-generator&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1067. &lt;p&gt;Your email signature can also be an unexpected property to promote a sale, contest, event, or even a new blog post.&lt;/p&gt;
  1068. &lt;p&gt;Add a link to your business&#39; website on your Facebook, Twitter, and Instagram profiles, as well.&lt;/p&gt;
  1069. &lt;h3&gt;&lt;strong&gt;7. Send email newsletters.&lt;/strong&gt;&lt;/h3&gt;
  1070. &lt;p&gt;An email newsletter can be a useful vehicle to promote content, share business-related news, and build deeper relationships with both potential and existing customers. There are plenty of free tools out there that assist you in designing, sending, and optimizing your newsletter.&lt;/p&gt;
  1071. &lt;p&gt;With the right time investment, an email newsletter can be the perfect place to share quality content with leads and potential consumers, establishing your brand as helpful and informative.&lt;/p&gt;
  1072. &lt;h3&gt;&lt;strong&gt;8. Do a free product giveaway or contest.&lt;/strong&gt;&lt;/h3&gt;
  1073. &lt;p&gt;A product giveaway or contest is an easy way to incentivize new viewers to check out and subscribe to your social media channels or website.&lt;/p&gt;
  1074. &lt;p&gt;Plus, handing out inexpensive branded products like t-shirts or mugs is a good way to spread your brand name.&lt;/p&gt;
  1075. &lt;p&gt;Word-of-mouth is alive and well — and a little swag can go a long way.&lt;/p&gt;
  1076. &lt;h3&gt;&lt;strong&gt;9. Create YouTube videos.&lt;/strong&gt;&lt;/h3&gt;
  1077. &lt;p&gt;YouTube has more than &lt;a href=&quot;https://www.demandsage.com/youtube-stats/&quot;&gt;two billion active users&lt;/a&gt;, which accounts for almost &lt;a href=&quot;https://www.statista.com/statistics/617136/digital-population-worldwide/&quot;&gt;half of everyone&lt;/a&gt; on the internet.&lt;/p&gt;
  1078. &lt;p&gt;Moreover, in a recent Oberlo study, &lt;a href=&quot;https://www.oberlo.com/blog/video-marketing-statistics%23:~:text%3DEight%2520out%2520of%2520ten%2520people,from%2520video%2520streaming%2520and%2520downloads.&quot;&gt;8 out of 10 people&lt;/a&gt; said they’ve been convinced to buy something after watching a brand’s video, and people reported being &lt;a href=&quot;https://www.wyzowl.com/video-marketing-statistics-2020/&quot;&gt;twice as likely&lt;/a&gt; to share videos with their friends than any other type of content.&lt;/p&gt;
  1079. &lt;p&gt;Creating engaging, informative, and shareable YouTube videos is one of the most efficient ways to sell your brand. If done right, your YouTube videos will entertain viewers enough to share your content and seek out your website.&lt;/p&gt;
  1080. &lt;p&gt;&lt;strong&gt;Pro tip:&lt;/strong&gt; Optimize your YouTube video titles, descriptions, and tags with relevant keywords to improve discoverability in both YouTube and Google searches.&lt;/p&gt;
  1081. &lt;h3&gt;&lt;strong&gt;10. Encourage happy customers to give online reviews.&lt;/strong&gt;&lt;/h3&gt;
  1082. &lt;p&gt;Word-of-mouth is still one of the best ways to market your product. Consumers trust the opinions of other consumers, especially when there are many great testimonies.&lt;/p&gt;
  1083. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/free-advertising-7-20240806-9897714.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 450px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot; free business advertising, Google reviews&quot; /&gt;&lt;/p&gt;
  1084. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.google.com/business/?__hstc=20629287.eefe4a78dcfd2f5c6147a00d51905dce.1719216600863.1719999052234.1720001000371.10&amp;amp;__hssc=20629287.6.1720001000371&amp;amp;__hsfp=68488174&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1085. &lt;p&gt;If you have happy customers, encourage them to write a review about their experience on popular review platforms like Google, Facebook, and Yelp.&lt;/p&gt;
  1086. &lt;p&gt;If you want great reviews on Facebook, be sure to create a Facebook Business page if you don&#39;t have one already.&lt;/p&gt;
  1087. &lt;h3&gt;&lt;strong&gt;11. Leverage existing customers for referrals.&lt;/strong&gt;&lt;/h3&gt;
  1088. &lt;p&gt;As mentioned above, word-of-mouth is a powerful marketing tool. Tap into the value of your existing customers by asking them for referrals.&lt;/p&gt;
  1089. &lt;p&gt;As an incentive you can offer them a discount or some other reward to encourage them to help you get the word out.&lt;/p&gt;
  1090. &lt;h3&gt;&lt;strong&gt;12. Take advantage of your partnerships.&lt;/strong&gt;&lt;/h3&gt;
  1091. &lt;p&gt;Partnerships are an opportunity to offer supplementary services that you don&#39;t provide.&lt;/p&gt;
  1092. &lt;p&gt;For example, a web design company and a copywriting agency might choose to partner together, so when a client requires written content for her web pages, the web design company can offer copywriting services from their partner.&lt;/p&gt;
  1093. &lt;p&gt;This increases consumer satisfaction, and it also provides exceptional advertising opportunities. When your partner’s consumers need your services, your partner will point them in your direction.&lt;/p&gt;
  1094. &lt;h3&gt;&lt;strong&gt;13. Post on social media.&lt;/strong&gt;&lt;/h3&gt;
  1095. &lt;p&gt;Nowadays, social media is crucial to most marketing strategies. Luckily, most types of social media platforms and posts are free — even to businesses.&lt;/p&gt;
  1096. &lt;p&gt;While many platforms will let you advertise, you can still post or tweet for no cost if you&#39;re on a budget.&lt;/p&gt;
  1097. &lt;p&gt;Pick the platforms that best suit your audience. Then, post links, photos, videos, or text posts about your company, product launches, or any other occurrence that you&#39;d like to promote.&lt;/p&gt;
  1098. &lt;p&gt;Facebook, Twitter, and LinkedIn are suitable places to start for most businesses.&lt;/p&gt;
  1099. &lt;p&gt;They all offer a way to share video, text, photos, and link-based posts and have large user bases. To learn more about other forms of social media, check out this post.&lt;/p&gt;
  1100. &lt;p&gt;&lt;strong&gt;Pro tip:&lt;/strong&gt; Use a social media management tool to schedule posts in advance. This allows you to maintain a consistent presence without spending hours each day on social platforms.&lt;/p&gt;
  1101. &lt;h3&gt;&lt;strong&gt;14. Engage with followers on social platforms.&lt;/strong&gt;&lt;/h3&gt;
  1102. &lt;p&gt;It‘s not enough to just post. For your social media efforts to be successful, you’ll want to create a two-way street of communication between your followers and those interested in your brand.&lt;/p&gt;
  1103. &lt;p&gt;If customers are commenting on your posts, respond by commenting back, liking their comments. Not only does it keep the banter and engagement up on your content, but it also helps humanize your brand.&lt;/p&gt;
  1104. &lt;h3&gt;&lt;strong&gt;15. Leverage user-generated content.&lt;/strong&gt;&lt;/h3&gt;
  1105. &lt;p&gt;Since we&#39;re talking about engaging with followers, using user-generated content for your advertising is a good way to get the word out on a budget.&lt;/p&gt;
  1106. &lt;p&gt;Encourage your customers to create and share content related to your brand. This can be in the form of testimonials, reviews, or even user-created videos. It helps build social proof and can reach a wider audience.&lt;/p&gt;
  1107. &lt;p&gt;&lt;strong&gt;Pro tip:&lt;/strong&gt; Create a branded hashtag for your business and encourage customers to use it when sharing content related to your products or services. Using a branded hashtag makes it easier to find and share user-generated content.&lt;/p&gt;
  1108. &lt;h3&gt;&lt;strong&gt;16. Create highly shareable content.&lt;/strong&gt;&lt;/h3&gt;
  1109. &lt;p&gt;Additionally, you&#39;ll want to create enticing content that your audience will be motivated to share. Start by building a strong online presence.&lt;/p&gt;
  1110. &lt;p&gt;Optimize your website and social media profiles to ensure they are user-friendly, visually appealing, and provide relevant information. Update your platforms with fresh content regularly and continue to engage with your audience through comments and messages.&lt;/p&gt;
  1111. &lt;h3&gt;&lt;strong&gt;17. Make sure you&#39;re listed in online directories.&lt;/strong&gt;&lt;/h3&gt;
  1112. &lt;p&gt;Google My Business isn&#39;t the only game in town. List your business in the local Yellow Pages, Yelp, TripAdvisor, Angi, or another relevant directory.&lt;/p&gt;
  1113. &lt;p&gt;This increases your chances of being discovered by potential customers who search for businesses like yours.&lt;/p&gt;
  1114. &lt;p&gt;If your industry has a directory, you should be on it. Your local chamber of commerce is also a great place to start.&lt;/p&gt;
  1115. &lt;h3&gt;&lt;strong&gt;18. Offer valuable content like an ebook or tool.&lt;/strong&gt;&lt;/h3&gt;
  1116. &lt;p&gt;One of the simplest ways to get new customers and retain new ones is to provide value. This could be in the form of solving a common issue in your field or making a mundane or difficult task easier by providing a tool.&lt;/p&gt;
  1117. &lt;p&gt;The real estate industry does this often with housing search sites offering mortgage calculators. &lt;a href=&quot;https://smartasset.com/&quot;&gt;Smart Asset&lt;/a&gt; offers an array of handy tax and paycheck calculators that helps visitors figure out roughly how much their income would change moving from one state to another.&lt;/p&gt;
  1118. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/free-advertising-8-20240806-6241350.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  1119. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://smartasset.com/taxes/paycheck-calculator&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1120. &lt;p&gt;If there are common obstacles or pain points in your industry that can be remedied by offering a tool, ebook, or helpful video content, offer those resources on your site. It will help establish your brand as a trusted industry export.&lt;/p&gt;
  1121. &lt;h3&gt;&lt;strong&gt;19. Don&#39;t forget about SEO.&lt;/strong&gt;&lt;/h3&gt;
  1122. &lt;p&gt;One of the key factors in free advertising is to make sure potential customers can actually find your business. You can have the greatest products or services, but your growth will be stunted if you are not showing up in search engines.&lt;/p&gt;
  1123. &lt;p&gt;Along with Google My Business, taking advantage of free SEO strategies can also help your website rise higher in search results. These tactics can be simple and easy to work into blogging, web design, or other processes.&lt;/p&gt;
  1124. &lt;h3&gt;&lt;strong&gt;20. Offer a free trial or consultation.&lt;/strong&gt;&lt;/h3&gt;
  1125. &lt;p&gt;One obstacle that can prevent potential customers from making a purchase is trust. Offering a free trial of your product or service or a free consultation can help break the ice and eliminate that barrier.&lt;/p&gt;
  1126. &lt;p&gt;It‘s also a good way to get the word out. If a visitor uses your product with a free trial and enjoys the experience, they’re likely to tell others. As we&#39;ve mentioned previously, word of mouth is a powerful advertising method.&lt;/p&gt;
  1127. &lt;h3&gt;&lt;strong&gt;21. Experiment with photo and video platforms.&lt;/strong&gt;&lt;/h3&gt;
  1128. &lt;p&gt;While Facebook, Twitter, and LinkedIn could be great platforms to start on, expanding to platforms like Instagram or Pinterest will give you more opportunities to show product shots or embrace the heavily visual strategy of influencer marketing.&lt;/p&gt;
  1129. &lt;p&gt;Aside from spreading awareness with free images of your product or service, most social platforms, including Facebook, offer live video and story features that can allow you to create video promotions related to your products.&lt;/p&gt;
  1130. &lt;p&gt;For example, you might use Instagram Stories or Facebook Live as an outlet to publish tutorials on how to use your products.&lt;/p&gt;
  1131. &lt;p&gt;Because these videos and photos are on social, you can also boost their shareability by hashtagging them, creating interesting captions, and encouraging fans to react with actions like “likes” or comments.&lt;/p&gt;
  1132. &lt;h3&gt;&lt;strong&gt;22. Write useful press releases.&lt;/strong&gt;&lt;/h3&gt;
  1133. &lt;p&gt;This method is a bit trickier, as a &lt;a href=&quot;https://blog.hubspot.com/marketing/press-release-template-ht&quot;&gt;press release&lt;/a&gt; is not advertising just by itself. In order to garner interest from media outlets and journalists, what you&#39;re announcing needs to be newsworthy.&lt;/p&gt;
  1134. &lt;p&gt;Making a press release that sounds too promotional can get it rejected by media outlets. Like your customers, you‘ll need to offer media outlets something of value. Did you run a survey or study that yielded some interesting insights that would be of interest to your industry?&lt;/p&gt;
  1135. &lt;p&gt;That’s what you should include in a press release, and it increases the odds of the information being picked up by outlets. This could be about emerging industry trends or interesting statistics you found.&lt;/p&gt;
  1136. &lt;p&gt;Once you have newsworthy information to share, submit your press release to industry publications, media outlets, and online press release distribution sites.&lt;/p&gt;
  1137. &lt;p&gt;This will help build a buzz around your brand.&lt;/p&gt;
  1138. &lt;h2&gt;&lt;strong&gt;How to Advertise on Google for Free&lt;/strong&gt;&lt;/h2&gt;
  1139. &lt;p&gt;As mentioned above, you can create a free page on Google My Business, which can help you rank higher or first in search results. Here’s how it works.&lt;/p&gt;
  1140. &lt;h3&gt;&lt;strong&gt;1. Create your Google My Business account.&lt;/strong&gt;&lt;/h3&gt;
  1141. &lt;p&gt;First, you‘ll want to create a Gmail account for your business. Then, you’ll want to register for &lt;a href=&quot;http://google.com/business&quot;&gt;Google My Business&lt;/a&gt; with that account.&lt;/p&gt;
  1142. &lt;p&gt;Google will first ask you to enter the name of your business. Then, you&#39;ll be asked to select a “Delivery Area.” In this form, note the mileage and area where your target audience lives.&lt;/p&gt;
  1143. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/free-advertising-9-20240806-5429517.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;free business advertising google&quot; /&gt;&lt;/p&gt;
  1144. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.google.com/business/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1145. &lt;h3&gt;&lt;strong&gt;2. Optimize your business page.&lt;/strong&gt;&lt;/h3&gt;
  1146. &lt;p&gt;After your setup process is complete, you&#39;ll be able to fill out your profile. As you do this, you ideally want to fill out all the information Google requests for the best search optimization.&lt;/p&gt;
  1147. &lt;p&gt;A few key things you&#39;ll want to include will be:&lt;/p&gt;
  1148. &lt;ul&gt;
  1149. &lt;li&gt;Your address.&lt;/li&gt;
  1150. &lt;li&gt;A phone number, email address, and other contact information.&lt;/li&gt;
  1151. &lt;li&gt;Your website.&lt;/li&gt;
  1152. &lt;li&gt;Hours of operation.&lt;/li&gt;
  1153. &lt;li&gt;Photos of your business and products.&lt;/li&gt;
  1154. &lt;li&gt;A detailed description of what your business offers.&lt;/li&gt;
  1155. &lt;li&gt;Pricing or menu information.&lt;/li&gt;
  1156. &lt;li&gt;The year your company opened.&lt;/li&gt;
  1157. &lt;li&gt;Other business attributes such as “free Wi-Fi.”&lt;/li&gt;
  1158. &lt;/ul&gt;
  1159. &lt;p&gt;The above items are things locals might search specifically for.&lt;/p&gt;
  1160. &lt;p&gt;For example, if someone searches for a “cheap Mexican restaurant open after 8 p.m.,” Google will examine the details in a business profile and prioritize your restaurant if it seems like a great match.&lt;/p&gt;
  1161. &lt;p&gt;Here&#39;s an example of what it looks like when a Google business fills out all their information:&lt;/p&gt;
  1162. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/free-advertising-10-20240806-1560585.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 450px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;free business advertising on google&quot; /&gt;&lt;/p&gt;
  1163. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://goo.gl/maps/E5awjKCUBr16hATGA&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1164. &lt;h3&gt;&lt;strong&gt;3. Verify and monitor your business page.&lt;/strong&gt;&lt;/h3&gt;
  1165. &lt;p&gt;Once you‘ve created your Google My Business profile, be sure to verify your listing so Google knows it’s a real, legitimate business. There are a few ways to do this including email, postcard, and phone verification.&lt;/p&gt;
  1166. &lt;p&gt;You can also download the GMB app to monitor how your business is doing on a smartphone. This post walks you through the different verification processes.&lt;/p&gt;
  1167. &lt;h2&gt;&lt;strong&gt;You Don&#39;t Have to Blow Your Budget to Get Results&lt;/strong&gt;&lt;/h2&gt;
  1168. &lt;p&gt;In my years of running a business, I‘ve been consistently surprised by the power of free advertising methods.&lt;/p&gt;
  1169. &lt;p&gt;What started as a necessity due to budget constraints has become a core part of my marketing strategy. I’ve found that combining these free methods with strategic paid advertising yields the best results.&lt;/p&gt;
  1170. &lt;p&gt;So, don&#39;t let your advertising budget dictate how many people your business can reach. Start putting together your advertising plan today.&lt;/p&gt;
  1171. &lt;p&gt;My favorite free advertising method? It&#39;s a tie between content marketing through guest posting and leveraging Google My Business. Both have provided consistent returns in terms of increased visibility and customer acquisition.&lt;/p&gt;
  1172. &lt;p&gt;Remember, effective advertising is about creativity and persistence more than it is about budget. With the right approach, even a small business can make a big impact.&lt;/p&gt;
  1173. &lt;p&gt;&lt;em&gt;Editor&#39;s note: This post was originally published in March 2018 and has been updated for comprehensiveness.&lt;/em&gt;&lt;/p&gt;
  1174. &lt;img src=&quot;https://track.hubspot.com/__ptq.gif?a=53&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Ffree-advertising&amp;amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;amp;bvt=rss&quot; alt=&quot;&quot; width=&quot;1&quot; height=&quot;1&quot; style=&quot;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important;&quot; /&gt;&lt;br /&gt;
  1175. &lt;br /&gt;
  1176. from Marketing https://ift.tt/iQbOT8E&lt;br /&gt;
  1177. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  1178. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/7199725511897233001'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/7199725511897233001'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/32-free-advertising-tips-for-your-small.html' title='32 Free Advertising Tips for Your Small, Large, or Local Business'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-435233061551141937</id><published>2024-08-09T01:21:00.001-07:00</published><updated>2024-08-09T01:21:29.600-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlink"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>How to use the Hostinger Amazon Affiliate Connector plugin to build an affiliate website</title><content type='html'>&lt;p&gt;The Hostinger Amazon Affiliate Connector plugin helps you add affiliate links in various display formats. To add products, you don’t have to switch tabs between your WordPress dashboard and Amazon, as you can simply search for them directly from the WordPress block editor. You can also use the plugin with our custom-built Hostinger Affiliate theme [...]&lt;/p&gt;
  1179. &lt;p&gt;&lt;a class=&quot;btn btn-secondary understrap-read-more-link&quot; href=&quot;https://www.hostinger.in/tutorials/how-to-use-hostinger-amazon-affiliate-connector-plugin&quot; data-wpel-link=&quot;internal&quot; rel=&quot;follow&quot;&gt;Read More...&lt;/a&gt;&lt;/p&gt;
  1180. &lt;p&gt;The post &lt;a href=&quot;https://www.hostinger.in/tutorials/how-to-use-hostinger-amazon-affiliate-connector-plugin&quot; data-wpel-link=&quot;internal&quot; rel=&quot;follow&quot;&gt;How to use the Hostinger Amazon Affiliate Connector plugin to build an affiliate website&lt;/a&gt; appeared first on &lt;a href=&quot;https://www.hostinger.in/tutorials&quot; data-wpel-link=&quot;internal&quot; rel=&quot;follow&quot;&gt;Hostinger Tutorials&lt;/a&gt;.&lt;/p&gt;
  1181. &lt;br /&gt;
  1182. &lt;br /&gt;
  1183. from Hostinger Tutorials https://ift.tt/5dD7tQm&lt;br /&gt;
  1184. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  1185. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/435233061551141937'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/435233061551141937'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/how-to-use-hostinger-amazon-affiliate.html' title='How to use the Hostinger Amazon Affiliate Connector plugin to build an affiliate website'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-8415106563235132766</id><published>2024-08-08T04:11:00.001-07:00</published><updated>2024-08-08T04:11:11.682-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlinks"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>How to Create an Email Newsletter People Actually Read</title><content type='html'>&lt;p&gt;You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter.&lt;/p&gt;
  1186. &lt;p&gt;&lt;a class=&quot;cta_button&quot; href=&quot;https://www.hubspot.com/cs/ci/?pg=20aa1557-f54e-4dac-ad9d-52d0af5c68e3&amp;amp;pid=53&amp;amp;ecid=&amp;amp;hseid=&amp;amp;hsic=&quot;&gt;&lt;img class=&quot;hs-cta-img&quot; style=&quot;height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px&quot; alt=&quot;Download Now: Free Email Newsletter Guide&quot; height=&quot;58&quot; width=&quot;402&quot; src=&quot;https://no-cache.hubspot.com/cta/default/53/20aa1557-f54e-4dac-ad9d-52d0af5c68e3.png&quot; align=&quot;middle&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  1187. &lt;p&gt;Suddenly, you are &quot;volunteered&quot; to do it and suddenly you&#39;re thrust into the world of newsletter marketing. You&#39;ve got to make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow.&lt;/p&gt;
  1188. &lt;p&gt;I’ve been in that situation before, and I was terrified. Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do &lt;em&gt;right&lt;/em&gt;.&lt;/p&gt;
  1189. &lt;p&gt;In this post, we&#39;ll teach you how to create an email newsletter your customers will enjoy reading. And if you love what you&#39;ve read and want some extra help creating a newsletter people will read and enjoy, you can check out our &lt;a href=&quot;https://www.hubspot.com/products/marketing/email&quot;&gt;free email marketing tools&lt;/a&gt;.&lt;/p&gt;
  1190. &lt;h2&gt;What is newsletter marketing?&lt;/h2&gt;
  1191. &lt;p&gt;Newsletter marketing is the use of newsletters to build your brand and foster a relationship with your consumers.&lt;/p&gt;
  1192. &lt;p&gt;Email newsletters help establish your brand as an authority in its industry or on a relevant topic because it allows your business to send important information directly to your consumers via their inbox.&lt;/p&gt;
  1193. &lt;h2&gt;What makes a good newsletter?&lt;/h2&gt;
  1194. &lt;p&gt;HubSpot staff writer Erica Santiago is subscribed to quite a few newsletters and used to manage the HubSpot Marketing Daily Newsletter before it was folded into our new Masters in Marketing newsletter.&amp;nbsp;&lt;/p&gt;
  1195. &lt;p&gt;So, she knows a lot about email newsletters.&amp;nbsp;&lt;/p&gt;
  1196. &lt;p&gt;&quot;The Marketing Daily Newsletter was such a huge success for years because it provided our audience with actionable marketing advice as well as updates on the latest trends,&quot; she says.&amp;nbsp;&lt;/p&gt;
  1197. &lt;p&gt;Santiago explains, &quot;The &lt;a href=&quot;https://blog.hubspot.com/masters-in-marketing-subscribe&quot;&gt;Masters in Marketing newsletter&lt;/a&gt; is also appealing to our audience because it provides insight directly from marketing experts via exclusive conversations and interviews.&quot;&lt;/p&gt;
  1198. &lt;p&gt;According to Santiago, a good newsletter consists of unique, relevant information and/or actionable advice delivered in a more personable way.&lt;/p&gt;
  1199. &lt;p&gt;&quot;Our newsletter has a very casual tone like you&#39;re chatting with a friend or like someone you know sent you some information they thought you&#39;d find interesting,&quot; she says.&amp;nbsp;&lt;/p&gt;
  1200. &lt;p&gt;Her favorite newsletter outside of HubSpot is &lt;a href=&quot;https://ashleyreese.substack.com/&quot;&gt;Bad Brain&lt;/a&gt; by music journalist Ashley Reese.&amp;nbsp;&lt;/p&gt;
  1201. &lt;p&gt;&quot;Ashley Reese&#39;s husband tragically died of cancer shortly after their wedding,&quot; she says. &quot;So her newsletter is her sharing how she&#39;s navigating grief and how her worldview has really shifted since then. She&#39;s also a music journalist and super tapped into pop culture, so she sprinkles a bit of that perspective in as well.&quot;&lt;/p&gt;
  1202. &lt;p&gt;&quot;Her mind is unlike any other, and she provides information and a perspective I can&#39;t find anywhere else, which makes her newsletter so valuable to me,&quot; Santiago says.&amp;nbsp;&lt;/p&gt;
  1203. &lt;p&gt;So, in short, a good newsletter consists of:&lt;/p&gt;
  1204. &lt;ul&gt;
  1205. &lt;li&gt;Relevant information and/or actionable advice&lt;/li&gt;
  1206. &lt;li&gt;Unique perspectives and insight&amp;nbsp;&lt;/li&gt;
  1207. &lt;li&gt;Friendly, approachable, and personable tone&lt;/li&gt;
  1208. &lt;/ul&gt;
  1209. &lt;p&gt;Want to ace your new email newsletter project or rejuvenate an old one? Below are 10 things you need to do. And if you&#39;re looking for some inspiration, here are some awesome email &lt;a href=&quot;http://blog.hubspot.com/marketing/email-newsletter-examples-list&quot;&gt;newsletter examples&lt;/a&gt; you can check out. &lt;a href=&quot;https://www.hubspot.com/marketing-hiring-summer-19&quot;&gt;&lt;/a&gt;&lt;/p&gt;
  1210. &lt;h3&gt;1. Review successful newsletter examples.&lt;/h3&gt;
  1211. &lt;p&gt;Where do you start? Before you get started creating an email newsletter, look at some examples in (and outside of) your industry. We&#39;ve compiled a list of dozens of our favorite email newsletters into an ultimate lookbook. &lt;a href=&quot;https://offers.hubspot.com/email-newsletter-lookbook?hubs_post-cta=imagebottom&quot;&gt;&lt;/a&gt;&lt;/p&gt;
  1212. &lt;h3&gt;2. Evaluate whether or not you need an email newsletter.&lt;/h3&gt;
  1213. &lt;p&gt;I know it can be kind of scary pushing back on your boss about a project you’ve been handed, but if an email newsletter isn’t right for your marketing, you shouldn’t waste your time working on one.&lt;/p&gt;
  1214. &lt;p&gt;To figure out what you need to do, first do some research. In your industry, are there successful email newsletters that people like to subscribe to? What’s in them?&lt;/p&gt;
  1215. &lt;p&gt;With the resources you have available to you — budget, time, and internal support — could you be successful?&lt;/p&gt;
  1216. &lt;p&gt;Then, re-examine your business goals. Are they trying to increase the number of leads? Better qualify leads to speak with salespeople? Close more deals? Retain more customers?&lt;/p&gt;
  1217. &lt;p&gt;If your industry isn’t really interested in email newsletters, or if your goals don’t line up with what a newsletter could accomplish, your time might be better spent creating something else like alead nurturing email workflowor content for your blog.&lt;/p&gt;
  1218. &lt;p&gt;So gather some data, create a plan-of-action (either for a successful newsletter or another activity), and go chat with your superior.&lt;/p&gt;
  1219. &lt;p&gt;Even if you disagree with his or her vision in doing an email newsletter, your boss will be glad you came prepared with a plan for success.&lt;/p&gt;
  1220. &lt;p&gt;Okay, let’s say you’ve found that you &lt;em&gt;should&lt;/em&gt; do an email newsletter. What next?&lt;/p&gt;
  1221. &lt;h3&gt;3. Figure out what kind of newsletter you want to send.&lt;/h3&gt;
  1222. &lt;p&gt;One of the biggest problems with email newsletters is that they&#39;re often cluttered and unfocused because they&#39;re supporting every aspect of your business.&lt;/p&gt;
  1223. &lt;p&gt;Product news goes right next to PR stories, blog posts go next to a random event week … it’s kind of a mess. Email, whether it’s a newsletter or not, needs one common thread to hold it together.&lt;/p&gt;
  1224. &lt;p&gt;One way to help reduce the randomness of an email newsletter is by keeping it to one very specific topic. So, instead of it being about your company in general, maybe it’s dedicated to one vertical.&lt;/p&gt;
  1225. &lt;p&gt;An example of a great, topic-based email newsletter is BuzzFeed&#39;s &quot;This Week in Cats&quot; newsletter. (Don&#39;t judge ... I recently adopted a kitten and I&#39;ve become full-on obsessed with cats.)&lt;/p&gt;
  1226. &lt;p&gt;Though BuzzFeed writes about pretty much everything under the sun, they offer up one specific newsletter for people who love reading about cats.&lt;/p&gt;
  1227. &lt;p&gt;Because the niche is aligned with a specific interest, the articles have an opportunity to get way more engagement than they would in a newsletter featuring content from all over the website.&lt;/p&gt;
  1228. &lt;p&gt;&lt;img class=&quot;alignCenter shadow&quot; src=&quot;https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/buzzfeed-cat-newsletter.png?width=650&amp;amp;name=buzzfeed-cat-newsletter.png&quot; alt=&quot;email newsletter example: buzzfeed cat newsletter&quot; width=&quot;650&quot; style=&quot;display: block; margin-left: auto; margin-right: auto; width: 650px;&quot; /&gt;&lt;/p&gt;
  1229. &lt;h3&gt;4. Balance your newsletter content to be 90% educational and 10% promotional.&lt;/h3&gt;
  1230. &lt;p&gt;Chances are, your email newsletter subscribers don&#39;t want to hear about your products and services 100% of the time. While they may love you and want to hear from you, there’s only so much shilling you can do before they tune out.&lt;/p&gt;
  1231. &lt;p&gt;Case in point: I have a thing for shoes, and I especially love this one shoe site.&lt;/p&gt;
  1232. &lt;p&gt;I willingly opted into the company’s email list, but it now sends me emails 2-3 times a day to buy, buy, buy … and when I see its sender name pop up in my inbox, I want to scream.&lt;/p&gt;
  1233. &lt;p&gt;If they sent me educational content — about the latest styles of shoes or how to pair certain styles with certain outfits — I might be more inclined to buy from them, or at least start opening their emails again.&lt;/p&gt;
  1234. &lt;p&gt;Don’t be that company. In your email newsletters, get rid of the self-promotion (most of the time) and focus on sending your subscribers educational, relevant, timely information.&lt;/p&gt;
  1235. &lt;p&gt;Unless you &lt;em&gt;actually&lt;/em&gt; have an exciting, big piece of news about your product, service, or company, leave out the promotional parts.&lt;/p&gt;
  1236. &lt;h3&gt;5. Set expectations on your &quot;Subscribe&quot; page.&lt;/h3&gt;
  1237. &lt;p&gt;Once you’ve figured out your newsletter’s focus and content balance, make sure you’re properly communicating about them on your subscribe landing page.&lt;/p&gt;
  1238. &lt;p&gt;Get specific. Tell potential subscribers exactly what will be in the newsletter, as well as how often they should expect to hear from you.&lt;/p&gt;
  1239. &lt;p&gt;Take a page out of SmartBrief’s book: On the subscribe landing page, it says what&#39;ll be in the newsletter. Check it out:&lt;/p&gt;
  1240. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/SmartBrief%20Newsletter.png?width=450&amp;amp;height=452&amp;amp;name=SmartBrief%20Newsletter.png&quot; width=&quot;450&quot; height=&quot;452&quot; alt=&quot;A screenshot of SmartBrief&#39;s newsletter with the National Retail Federation&quot; style=&quot;display: block; margin-left: auto; margin-right: auto; width: 450px; height: auto; max-width: 100%;&quot; /&gt;&lt;/p&gt;
  1241. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;a href=&quot;https://newsletter.smartbrief.com/rest/sign-up/137767BB-EC62-4CE4-BE84-979E02F10980?pageName=TELLMEMORE#about-brief&quot;&gt;Image Source&lt;/a&gt;&lt;/p&gt;
  1242. &lt;p&gt;As a subscriber, wouldn’t that be awesome? You’d go in with open eyes knowing &lt;em&gt;exactly&lt;/em&gt; who you&#39;ll be receiving email from, what they&#39;ll be sending you, and how often they’ll be sending it.&lt;/p&gt;
  1243. &lt;p&gt;As a marketer, having this information up front will help diminish your unsubscribe and spam rates as well.&lt;/p&gt;
  1244. &lt;h3&gt;6. Get creative with email subject lines.&lt;/h3&gt;
  1245. &lt;p&gt;Even if your subscribers sign up for your emails, there’s no guarantee that they will open your emails once they get them in their inbox.&lt;/p&gt;
  1246. &lt;p&gt;Many marketers try increasing familiarity with their subscribers by keeping the subject line the same each day, week, or month that they send it.&lt;/p&gt;
  1247. &lt;p&gt;But let’s face it, those subject lines get old for subscribers — and fast. Why? Because there’s no incentive from the subject line to click on that &lt;em&gt;specific&lt;/em&gt; email &lt;em&gt;right this instant.&lt;/em&gt;&lt;/p&gt;
  1248. &lt;p&gt;A better approach would be to try to have a different, creative, engaging subject line for each newsletter you send.&lt;/p&gt;
  1249. &lt;p&gt;One company that does this really well is Thrillist. Here’s a collection of email newsletters I’ve received recently:&lt;/p&gt;
  1250. &lt;p&gt;&lt;img class=&quot;alignCenter shadow&quot; style=&quot;display: block; margin-left: auto; margin-right: auto; width: 650px;&quot; src=&quot;https://cdn2.hubspot.net/hub/53/file-271454251-png/Blog-Related_Images/Thrillist_Example.png?width=650&amp;amp;name=Thrillist_Example.png&quot; alt=&quot;Screenshot of my inbox of email newsletters.&quot; width=&quot;650&quot; /&gt;&lt;/p&gt;
  1251. &lt;p&gt;I’ve opened every single one of these because of the company’s subject lines. Even though I know that these emails are coming into my inbox every morning, the subject lines are what entice me to click.&lt;/p&gt;
  1252. &lt;p&gt;If you need help with your email newsletter subject lines, &lt;a href=&quot;http://blog.hubspot.com/blog/tabid/6307/bid/29591/The-6-Step-Secret-Sauce-for-Awesome-Email-Subject-Lines.aspx&quot;&gt;check out this recipe&lt;/a&gt;.&lt;/p&gt;
  1253. &lt;h3&gt;7. Pick one primary call-to-action.&lt;/h3&gt;
  1254. &lt;p&gt;Okay, part of what makes a newsletter a newsletter is that you’re featuring multiple pieces of content with multiple calls-to-action (CTAs). But, that doesn’t mean you should let those CTAs share equal prominence.&lt;/p&gt;
  1255. &lt;p&gt;Instead, let there be one head honcho CTA — just &lt;em&gt;one&lt;/em&gt; main thing that you would like your subscribers to do. The rest of the CTAs should be “in-case-you-have-time” options.&lt;/p&gt;
  1256. &lt;p&gt;Whether it’s simply to click through to see a blog post or just to forward the email to a friend, make it super simple for your subscribers to know what you want them to do.&lt;/p&gt;
  1257. &lt;p&gt;Check out the &lt;a href=&quot;https://scottscheapflights.com/&quot;&gt;Scott&#39;s Cheap Flights&lt;/a&gt; email newsletter below, which was promoting their newest travel deals.&lt;/p&gt;
  1258. &lt;p&gt;It&#39;s got a photo to draw you in and chock-full of information ... but it&#39;s also pretty obvious what they want you to do: purchase the premium plan for exclusive travel deals.&lt;/p&gt;
  1259. &lt;p&gt;By placing this CTA above all the other pieces of information, Scott&#39;s Cheap Flights increases the chance that their email recipients will click on it.&lt;/p&gt;
  1260. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/Scotts%20Cheap%20Flights.jpg?width=450&amp;amp;name=Scotts%20Cheap%20Flights.jpg&quot; alt=&quot;email newsletter examples: Scotts Cheap Flights&quot; width=&quot;450&quot; style=&quot;display: block; margin-left: auto; margin-right: auto; width: 450px;&quot; /&gt;&lt;/p&gt;
  1261. &lt;h3&gt;8. Keep design and copy minimal.&lt;/h3&gt;
  1262. &lt;p&gt;Like we said before, a newsletter can easily feel cluttered because of its nature. The trick for email marketers to look uncluttered revolves around two things: concise copy and enough white space in the design.&lt;/p&gt;
  1263. &lt;p&gt;Concise copy is key — because you don’t &lt;em&gt;actually&lt;/em&gt; want to have your subscribers hang out and read your email all day.&lt;/p&gt;
  1264. &lt;p&gt;You want to send them elsewhere (your website or blog, for instance) to actually consume the whole piece of content. Concise copy gives your subscribers a taste of your content — just enough that they want to click and learn more.&lt;/p&gt;
  1265. &lt;p&gt;White space is key in email newsletters because it helps visually alleviate the cluttered feel, and on mobile, makes it much easier for people to click the right link.&lt;/p&gt;
  1266. &lt;p&gt;Look to &lt;a href=&quot;https://www.schwab.com/&quot;&gt;Schwab&#39;s&lt;/a&gt; investing insights newsletter to see how this should be done. The design is clean, with just one thumbnail next to a paragraph of text, a link to read the article, and plenty of white space. The design feels uncluttered and easy to read.&lt;/p&gt;
  1267. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/Schwab%20-%20minimal%20design.jpg?width=450&amp;amp;name=Schwab%20-%20minimal%20design.jpg&quot; alt=&quot;email newsletter example: Schwab minimal design &quot; width=&quot;450&quot; style=&quot;width: 450px; margin-left: auto; margin-right: auto; display: block;&quot; /&gt;&lt;/p&gt;
  1268. &lt;h3&gt;9. Make sure images have alt text.&lt;/h3&gt;
  1269. &lt;p&gt;Given that visual content is incredibly important to the rest of your marketing activities, it’d make sense that you’d want to include them in your emails … right?&lt;/p&gt;
  1270. &lt;p&gt;Right. But email’s a little bit trickier. Most of the time, people won’t have images enabled, so you’ve got to make sure your images have one essential component: alt text.&lt;/p&gt;
  1271. &lt;p&gt;Alt text is the alternative text that appears when images aren’t loaded in an email. This is &lt;em&gt;especially&lt;/em&gt; important if your CTAs are images — you want to make sure people are clicking even without the image enabled.&lt;/p&gt;
  1272. &lt;p&gt;Each email marketing program is different, but &lt;a href=&quot;http://blog.hubspot.com/marketing/how-to-add-alt-text-to-email-images-ht&quot;&gt;here is one tutorial for adding alt text to email&lt;/a&gt;.&lt;/p&gt;
  1273. &lt;h3&gt;10. Make it easy for people to unsubscribe.&lt;/h3&gt;
  1274. &lt;p&gt;This seems kinda counter-intuitive, but it’s key if you want to maintain an active, engaged subscriber list. Don’t use weird language like “Alter your communication with us.”&lt;/p&gt;
  1275. &lt;p&gt;Don’t hide an unsubscribe button behind an image without alt text. Besides keeping your list healthy, &lt;a href=&quot;http://blog.hubspot.com/marketing/how-to-build-a-better-email-unsubscribe-page&quot;&gt;having a clear unsubscribe process&lt;/a&gt; will help ensure your email isn&#39;t marked SPAM before it hits the rest of your list&#39;s inbox.&lt;/p&gt;
  1276. &lt;p&gt;Take a look at &lt;a href=&quot;https://www.charitywater.org/&quot;&gt;charity: water&#39;s&lt;/a&gt; newsletter below to see how to do this right. The link to unsubscribe is bolded and capitalized, making it really easy for you to take action on it (if you wanted).&lt;/p&gt;
  1277. &lt;p&gt;No footer hunting required to uncover where the heck you can change your email settings.&lt;/p&gt;
  1278. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/charity_water.jpg?width=450&amp;amp;name=charity_water.jpg&quot; alt=&quot;charity water newsletter with clearly visible unsubscribe options&quot; width=&quot;450&quot; style=&quot;display: block; margin-left: auto; margin-right: auto; width: 450px;&quot; /&gt;&lt;/p&gt;
  1279. &lt;h3&gt;11. Test, test, test.&lt;/h3&gt;
  1280. &lt;p&gt;I know I just listed out nine things you should do to make sure you’re doing email newsletters right, but you’ve also got to find out what works for your company and your list.&lt;/p&gt;
  1281. &lt;p&gt;Just like different cultures of people prefer different things, different groups of email subscribers prefer different things.&lt;/p&gt;
  1282. &lt;p&gt;So use these email newsletter best practices as a jumping off point … and then experiment to find your secret sauce. Here are a few things you can try:&lt;/p&gt;
  1283. &lt;h4&gt;Short, Funny Subject Lines&lt;/h4&gt;
  1284. &lt;p&gt;All of your subject lines should be on the short side. (They work better that way.) But have you ever tried infusing a little humor into your copy?&lt;/p&gt;
  1285. &lt;p&gt;It could put a smile on your recipients&#39; faces — and potentially improve your open and clickthrough rates. Below&#39;s a really funny subject line example from &lt;a href=&quot;https://www.masterclass.com/&quot;&gt;MasterClass&lt;/a&gt;:&lt;/p&gt;
  1286. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/Masterclass%20-%20Our%20favorite%20F-word%20is.jpg?width=650&amp;amp;name=Masterclass%20-%20Our%20favorite%20F-word%20is.jpg&quot; alt=&quot;funny email newsletter example: Masterclass Our favorite F-word is&quot; width=&quot;650&quot; style=&quot;display: block; margin-left: auto; margin-right: auto; width: 650px;&quot; /&gt;&lt;/p&gt;
  1287. &lt;h4&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/Masterclass.jpg?width=450&amp;amp;name=Masterclass.jpg&quot; alt=&quot;funny email newsletter example: Masterclass&quot; width=&quot;450&quot; style=&quot;width: 450px; margin-left: auto; margin-right: auto; display: block;&quot; /&gt;&lt;/h4&gt;
  1288. &lt;p&gt;This clever F-word subject line was used to introduce their new line of fashion-centered classes with Anna Wintour.&lt;/p&gt;
  1289. &lt;h4&gt;CTA Copy &amp;amp; Design&lt;/h4&gt;
  1290. &lt;p&gt;Maybe your readers like loud, bright colors on your CTA — or maybe drab, bland ones are the way to go.&lt;/p&gt;
  1291. &lt;p&gt;Maybe they prefer really fun, excitable, action-oriented copy — or maybe a simple &quot;click here&quot; works. Definitely test out your CTA language and copy to see what resonates.&lt;/p&gt;
  1292. &lt;p&gt;As a good example to follow, Etsy has multiple CTAs in its email newsletter, but the way that they use color and copy makes them seem very natural and easy-to-read.&lt;/p&gt;
  1293. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/Etsy.jpg?width=450&amp;amp;name=Etsy.jpg&quot; alt=&quot;email newsletter example: Etsy multi cta&quot; width=&quot;450&quot; style=&quot;display: block; margin-left: auto; margin-right: auto; width: 450px;&quot; /&gt;&lt;/p&gt;
  1294. &lt;h4&gt;No Images&lt;/h4&gt;
  1295. &lt;p&gt;Most of the emails featured in this post have lots of gorgeous, compelling images ... but that doesn&#39;t mean you &lt;em&gt;need&lt;/em&gt; them in your emails.Try stripping away images in favor of seriously well-written copy.&lt;/p&gt;
  1296. &lt;h4 style=&quot;text-align: left;&quot;&gt;Mobile Version&lt;/h4&gt;
  1297. &lt;p style=&quot;text-align: left;&quot;&gt;More and more people are surfing the web and checking their emails on mobile devices, so you should make sure that whatever design you work with is both visually pleasing and functional.&lt;/p&gt;
  1298. &lt;p style=&quot;text-align: left;&quot;&gt;This will ensure that your mobile email is engaging to both desktop and mobile users.&lt;/p&gt;
  1299. &lt;p style=&quot;text-align: left;&quot;&gt;Want to learn more about this? &lt;a href=&quot;https://blog.hubspot.com/marketing/email-marketing-mobile-optimization-tips&quot;&gt;Here&#39;s a detailed guide&lt;/a&gt; that walks you through how to optimize your email for mobile devices.&lt;/p&gt;
  1300. &lt;h4&gt;Sender Name&lt;/h4&gt;
  1301. &lt;p&gt;Another way to get a subscriber&#39;s attention is to send an email with a name they recognize — whether it&#39;s their own or a brand leader they&#39;d recognize.&lt;/p&gt;
  1302. &lt;p&gt;This email from Gartner used the subscriber&#39;s first name in the subject line to grab their attention. If you have a company mascot that&#39;s widely recognized, you could test sending a newsletter from them.&lt;/p&gt;
  1303. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/Gartner-name%20subject%20line.jpg?width=450&amp;amp;name=Gartner-name%20subject%20line.jpg&quot; alt=&quot;email newsletter example: Gartner-name subject line&quot; width=&quot;450&quot; style=&quot;display: block; margin-left: auto; margin-right: auto; width: 450px;&quot; /&gt;&lt;/p&gt;
  1304. &lt;p&gt;Want to start designing but aren&#39;t sure how? Use a template! Check out our long list of &lt;a href=&quot;https://blog.hubspot.com/marketing/email-newsletter-templates&quot;&gt;effective email templates&lt;/a&gt; that are free or very affordable.&lt;/p&gt;
  1305. &lt;h3&gt;1. Blog Posts&lt;/h3&gt;
  1306. &lt;p&gt;Linking to blog posts will drive readers to your website and can establish trust and authority with your brand by relaying important, relevant information.&amp;nbsp;&lt;/p&gt;
  1307. &lt;p&gt;&quot;I&#39;m subscribed to a lot of bloggers&#39; newsletters,&quot; Santiago says. &quot;So, of course, they often include links to posts and I value their insight enough to click and read.&quot;&lt;/p&gt;
  1308. &lt;h3&gt;2. How-To Guides&lt;/h3&gt;
  1309. &lt;p&gt;Do you remember what I said about actionable advice? Well, a how-to-guide can be exactly that! Audiences love to learn, so providing a relevant how-to guide in your newsletter can be very beneficial to your brand.&lt;/p&gt;
  1310. &lt;p&gt;For example, if your industry is finance, a how-to guide on building a strong savings account or how to navigate buying a house would be useful to your audience.&amp;nbsp;&lt;/p&gt;
  1311. &lt;p&gt;&quot;I&#39;m really into fashion, so I&#39;m always looking up how-to guides on revamping my wardrobe or dressing up for warmer and cooler months,&quot; Santiago says.&amp;nbsp;&lt;/p&gt;
  1312. &lt;h3&gt;3. Discounts and Promotions&lt;/h3&gt;
  1313. &lt;p&gt;Who doesn&#39;t love to here about opportunities to save money at their favorite stores? If you&#39;re a retail brand, consider including lates sales, discounts, and promotions in your newsletter.&amp;nbsp;&lt;/p&gt;
  1314. &lt;p&gt;Your audience will want to stay subscribed so they can keep track of hte latest deals from your business.&lt;/p&gt;
  1315. &lt;h3&gt;4. Contests and Giveaways&lt;/h3&gt;
  1316. &lt;p&gt;Like I said, people love a chance to save money. And what better to save money than to win a giveaway or contest? Think about fun ways to entice your audience into joining a contest.&amp;nbsp;&lt;/p&gt;
  1317. &lt;p&gt;Maybe you can giveaway an exclusive item or meet-and-greet with an influencer? Whatever your contest or giveaway is, include it in your newsletter.&amp;nbsp;&lt;/p&gt;
  1318. &lt;h3&gt;5. User-generated Content.&lt;/h3&gt;
  1319. &lt;p&gt;&quot;I used to manage a newsletter for a local TV news station I worked for and we would always encourage our audience send us fun videos or photos os weather of phenomena or local Florida happenings,&quot; Santiago says. &quot;It definitely provided an incentive for them to subscribe to our newsletter because they wanted to see if their submission made the cut.&amp;nbsp;&lt;/p&gt;
  1320. &lt;h3&gt;6. Testimonials&lt;/h3&gt;
  1321. &lt;p&gt;If consumers are taking to your social media or website to praise your product or service, considering using those in your newsletter.&lt;/p&gt;
  1322. &lt;p&gt;Consumers want to hear from real people, so they&#39;ll love to see a real person praising the quality of your brand, product, or service. &amp;nbsp;&lt;/p&gt;
  1323. &lt;h3&gt;7. Video Content&lt;/h3&gt;
  1324. &lt;p&gt;Videos are known to boost engagement and conversion rates, so adding video content to your newsletter can generate more interest. Plus, video is a great way to show your subscribers how to use a product or service.&amp;nbsp;&lt;/p&gt;
  1325. &lt;h3&gt;8. Industry News&lt;/h3&gt;
  1326. &lt;p&gt;This is a great option if your target audience consists of those who are interested in the mechanics of your industry.&lt;/p&gt;
  1327. &lt;p&gt;For example, if you&#39;re a company that manufactures specialized equipment for industry professionals, including news about shifts in the business would provide added value alongside your product.&amp;nbsp;&lt;/p&gt;
  1328. &lt;h3&gt;9. Company Updates and Announcements&lt;/h3&gt;
  1329. &lt;p&gt;Your loyal consumers will want to know what&#39;s going on with your company. Do you have a new location opening? Are your collaborating with another organization that could impact (or improve) the customer&#39;s experience?&amp;nbsp;&lt;/p&gt;
  1330. &lt;p&gt;That could be great information to include in your newsletter.&amp;nbsp;&lt;/p&gt;
  1331. &lt;h3&gt;10. Webinars&lt;/h3&gt;
  1332. &lt;p&gt;A newsletter is an efficient way to invote your consumers to an upcoming webinar you&#39;re hosting.&amp;nbsp;&lt;/p&gt;
  1333. &lt;p&gt;Now that you know how to put together your &lt;a href=&quot;https://blog.hubspot.com/marketing/email-newsletter-examples-list&quot;&gt;newsletter&lt;/a&gt;, it’s time to brainstorm what content your readers will enjoy. What you choose to offer will depend on your business, industry, and target audience.&lt;/p&gt;
  1334. &lt;p&gt;If your website already has a blog, consider sending out a content roundup of your best articles and videos. Educational content is also valuable.&lt;/p&gt;
  1335. &lt;p&gt;Sending a how-to guide in your newsletter can help establish your brand as the authority on a given topic and provide readers with content that is most relevant to their interests.&lt;/p&gt;
  1336. &lt;p&gt;Get your subscriber list engaged with contests or scour your social media channels for user-generated content featuring your brand. Customer promotion adds &lt;a href=&quot;https://blog.hubspot.com/service/psychology-social-proof&quot;&gt;social proof&lt;/a&gt; to your brand, making it more trustworthy.&lt;/p&gt;
  1337. &lt;h2&gt;Email Newsletter Best Practices&lt;/h2&gt;
  1338. &lt;p&gt;Once you&#39;re ready to put together your newsletter, be sure to follow the above steps. Here are some best practices to guide your efforts, regardless of your newsletter&#39;s formatting:&lt;/p&gt;
  1339. &lt;h3&gt;1. Keep things short and sweet.&lt;/h3&gt;
  1340. &lt;p&gt;When &lt;a href=&quot;https://www.flipsnack.com/digital-newsletter&quot;&gt;making a newsletter&lt;/a&gt;, don&#39;t overwhelm people with too much text or imagery. Level things out. Even if you choose a photo-less newsletter, keep your message quick and to the point so the email cuts to the chase and grabs attention the whole time.&lt;/p&gt;
  1341. &lt;h3&gt;2. Make your content valuable.&lt;/h3&gt;
  1342. &lt;p&gt;No one wants to open an email with a bunch of advertisements in it. So, include gems of wisdom, tips, and helpful blog posts along the way so the reader feels like they&#39;re actually learning something.&lt;/p&gt;
  1343. &lt;p&gt;This will make the subscription feel much more valuable to them.&lt;/p&gt;
  1344. &lt;h3&gt;3. Always test your emails.&lt;/h3&gt;
  1345. &lt;p&gt;It&#39;s embarrassing when a link doesn&#39;t work or a design aspect looks wonky. So be sure to send test emails to yourself and a colleague who can give you helpful feedback.&lt;/p&gt;
  1346. &lt;p&gt;Check them on both a computer and a smartphone inbox so you can confirm that both the mobile and desktop designs look good.&lt;/p&gt;
  1347. &lt;h3&gt;4. Don’t skip A/B testing.&lt;/h3&gt;
  1348. &lt;p&gt;Aside from testing emails to make sure the design looks as it should and all links work, you’ll want to experiment with A/B testing. Performing A/B tests will help you determine the types of emails your audience prefers.&lt;/p&gt;
  1349. &lt;p&gt;You can also use A/B testing to see what works or doesn’t when it comes to CTA placement and other details.&lt;/p&gt;
  1350. &lt;h3&gt;5. Make it mobile-friendly.&lt;/h3&gt;
  1351. &lt;p&gt;With more users checking their email on mobile devices, it’s imperative that your newsletter is mobile-friendly.&lt;/p&gt;
  1352. &lt;p&gt;Nearly &lt;a href=&quot;https://blog.hubspot.com/marketing/email-marketing-stats-list&quot;&gt;60% of emails&lt;/a&gt; are opened on mobile devices. One way to ensure your emails display properly is by using a &lt;a href=&quot;https://knowledge.hubspot.com/email/how-can-i-optimize-my-email-for-mobile-devices&quot;&gt;responsive email template&lt;/a&gt;. HubSpot’s &lt;a href=&quot;https://knowledge.hubspot.com/design-manager/create-page-email-and-blog-templates-in-the-layout-editor&quot;&gt;drag and drop email templates&lt;/a&gt; are responsive by default and a great option if looking for an easy solution.&lt;/p&gt;
  1353. &lt;h3&gt;6. Monitor email frequency.&lt;/h3&gt;
  1354. Another aspect to pay attention to is how many emails you’re sending and how often. Sending too many emails can cause recipients to unsubscribe.
  1355. &lt;h2&gt;Send an Email Newsletter Your Subscribers Will Love&lt;/h2&gt;
  1356. &lt;p&gt;Email newsletters are something we&#39;re all familiar with, yet it can be challenging to create a successful one for your own brand. Use the examples above for inspiration and create an email newsletter that delights your subscribers.&lt;/p&gt;
  1357. &lt;p&gt;&lt;em&gt;Editor&#39;s Note: This article was originally published in September 2019 and has been updated for comprehensiveness.&lt;/em&gt;&lt;/p&gt;
  1358. &lt;img src=&quot;https://track.hubspot.com/__ptq.gif?a=53&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fguide-creating-email-newsletters-ht&amp;amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;amp;bvt=rss&quot; alt=&quot;&quot; width=&quot;1&quot; height=&quot;1&quot; style=&quot;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important;&quot; /&gt;&lt;br /&gt;
  1359. &lt;br /&gt;
  1360. from Marketing https://ift.tt/wK7qaTA&lt;br /&gt;
  1361. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  1362. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/8415106563235132766'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/8415106563235132766'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/how-to-create-email-newsletter-people.html' title='How to Create an Email Newsletter People Actually Read'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-7810780923510945628</id><published>2024-08-07T04:11:00.005-07:00</published><updated>2024-08-07T04:11:44.232-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlinks"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>17 Best AI SEO Tools &amp; How to Use AI in 2024 [New Data]</title><content type='html'>&lt;p&gt;When I first considered different AI SEO tools to try, I was overwhelmed by the options available.&lt;/p&gt;
  1363. &lt;p&gt;&lt;a class=&quot;cta_button&quot; href=&quot;https://www.hubspot.com/cs/ci/?pg=b72f2b25-8cc9-4642-9a1b-1e675d3d273b&amp;amp;pid=53&amp;amp;ecid=&amp;amp;hseid=&amp;amp;hsic=&quot;&gt;&lt;img class=&quot;hs-cta-img&quot; style=&quot;height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px&quot; alt=&quot;Download Now: The Annual State of Artificial Intelligence in 2024 [Free Report]&quot; height=&quot;58&quot; width=&quot;706&quot; src=&quot;https://no-cache.hubspot.com/cta/default/53/b72f2b25-8cc9-4642-9a1b-1e675d3d273b.png&quot; align=&quot;middle&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  1364. &lt;p&gt;A weekend of testing revealed that popular tools weren&#39;t always the best fit for my SEO workflows and processes. I learned that there is no one-size-fits-all solution when you’re looking for the ideal AI SEO tool.&lt;/p&gt;
  1365. &lt;p&gt;The right choice depends on your unique objectives, processes, and budget.&lt;/p&gt;
  1366. &lt;p&gt;This guide will help you make an informed decision by exploring AI in SEO and how to use these tools effectively.&lt;/p&gt;
  1367. &lt;p&gt;I’ll uncover the essential features to look for in each tool you consider and share valuable insights gained from testing top solutions.&lt;/p&gt;
  1368. &lt;p&gt;Whether you&#39;re a freelancer, in-house marketer, or consultant, this guide will help you identify the AI SEO tools that align with your goals.&lt;/p&gt;
  1369. &lt;p&gt;&lt;strong&gt;Table of Contents&lt;/strong&gt;&lt;/p&gt;
  1370. &lt;ul&gt;
  1371. &lt;ul&gt;
  1372. &lt;li&gt;&lt;a href=&quot;#how-marketers-use-ai&quot;&gt;How Marketers Use AI&lt;/a&gt;&lt;/li&gt;
  1373. &lt;li&gt;&lt;a href=&quot;#what-is-ai-seo&quot;&gt;What Is AI SEO?&lt;/a&gt;&lt;/li&gt;
  1374. &lt;li&gt;&lt;a href=&quot;#how-to-use-ai-for-seo&quot;&gt;How to Use AI for SEO&lt;/a&gt;&lt;/li&gt;
  1375. &lt;li&gt;&lt;a href=&quot;#how-i-tested-the-top-ai-powered-tools-for-seo&quot;&gt;How I Tested the Top AI-Powered Tools for SEO&lt;/a&gt;&lt;/li&gt;
  1376. &lt;li&gt;&lt;a href=&quot;#ai-seo-tools-top-features-in-2024&quot;&gt;AI SEO Tools: Top Features in 2024&lt;/a&gt;&lt;/li&gt;
  1377. &lt;li&gt;&lt;a href=&quot;#17-best-ai-seo-tools&quot;&gt;17 Best AI SEO Tools&lt;/a&gt;&lt;/li&gt;
  1378. &lt;li&gt;&lt;a href=&quot;#free-ai-seo-tools&quot;&gt;Free AI SEO Tools&lt;/a&gt;&lt;/li&gt;
  1379. &lt;/ul&gt;
  1380. &lt;/ul&gt;
  1381. &lt;h2&gt;How Marketers Use AI&lt;/h2&gt;
  1382. &lt;p&gt;As a content marketer, I use AI tools to help with a range of tasks, from research and brainstorming to project management and &lt;a href=&quot;https://www.hubspot.com/products/marketing/analytics?hubs_post-cta%3DEN-blog-existing%26hubs_content%3Dblog.hubspot.com/marketing/ai-seo%26hubs_content-cta%3Danalytics%26hubs_post%3Dblog.hubspot.com/marketing/ai-seo%26_ga%3D2.138996211.1187974627.1721146463-870013081.1720005823%26_gl%3D1*y068i7*_gcl_au*NDU1MzQzMDcwLjE3MjAwMDU5Mzc.*_ga*ODcwMDEzMDgxLjE3MjAwMDU4MjM.*_ga_LXTM6CQ0XK*MTcyMTgxOTkyOS42Mi4wLjE3MjE4MTk5NjUuMjQuMC4w&quot;&gt;analytics&lt;/a&gt;.&lt;/p&gt;
  1383. &lt;p&gt;Digital marketers also use AI to support content creation, most commonly writing copy for social posts, blogs, and websites.&lt;/p&gt;
  1384. &lt;p&gt;A huge caveat is that AI-generated content usually isn’t ready to publish right away. It’s best to put AI drafts through human review to ensure accuracy and quality.&lt;/p&gt;
  1385. &lt;p&gt;In short, instead of marketing coming down to A&lt;a href=&quot;https://blog.hubspot.com/website/ai-vs-humans-website?hubs_content%3Dblog.hubspot.com%252Fmarketing%252Fai-seo%26hubs_content-cta%3DAI%2520vs.%2520humans&quot;&gt;I vs. humans,&lt;/a&gt; the two should work together.&lt;/p&gt;
  1386. &lt;p&gt;AI in SEO involves using advanced algorithms, including machine learning and natural language processing, to process and analyze large volumes of data.&lt;/p&gt;
  1387. &lt;p&gt;This allows SEO professionals to optimize their &lt;a href=&quot;https://blog.hubspot.com/marketing/seo-strategy&quot;&gt;SEO strategies&lt;/a&gt; and automate specific tasks.&lt;/p&gt;
  1388. &lt;p&gt;The impact of AI on SEO is significant — with 84% of bloggers and SEO specialists reporting that &lt;a href=&quot;https://offers.hubspot.com/ai-marketing?hubs_post-cta%3Dauthor%26hubs_signup-url%3Dblog.hubspot.com%252Fmarketing%252Fstate-of-ai-report%26hubs_signup-cta%3D-medium%26hubs_post%3Dblog.hubspot.com%252Fmarketing%252Fstate-of-ai-report&quot;&gt;AI and automation&lt;/a&gt; influenced their SEO strategy in 2023.&lt;/p&gt;
  1389. &lt;p&gt;AI doesn&#39;t just replace human effort but enhances it through intelligent automation. This unveils insights and optimization opportunities that would be challenging for SEO professionals to identify manually.&lt;/p&gt;
  1390. &lt;p&gt;According to our recent State of AI report, data shows that marketers who use AI &lt;a href=&quot;https://offers.hubspot.com/ai-marketing?hubs_post-cta%3Dauthor%26hubs_signup-url%3Dblog.hubspot.com%252Fmarketing%252Fstate-of-ai-report%26hubs_signup-cta%3D-medium%26hubs_post%3Dblog.hubspot.com%252Fmarketing%252Fstate-of-ai-report&quot;&gt;save an average of 12.5 hours per week&lt;/a&gt;, which equates to 25-26 additional working days per year. Here are some effective ways to use AI for SEO.&lt;/p&gt;
  1391. &lt;h3&gt;Building a Smarter Content Strategy&lt;/h3&gt;
  1392. &lt;p&gt;AI&#39;s data processing capabilities can help you develop a smarter &lt;a href=&quot;https://blog.hubspot.com/marketing/content-marketing-plan&quot;&gt;content strategy&lt;/a&gt; that prioritizes and aligns with your target audience&#39;s needs.&lt;/p&gt;
  1393. &lt;p&gt;For instance, use an AI-powered toolkit to analyze survey data, customer reviews, interviews, and sales call records to uncover valuable insights for your messaging.&lt;/p&gt;
  1394. &lt;p&gt;These insights will help you identify high-value keywords and topic clusters to target. Additionally, you can uncover gaps, opportunities, and trends.&lt;/p&gt;
  1395. &lt;p&gt;From there, you can map out a focused content calendar that targets high-opportunity terms and create content formats that resonate with your audience.&lt;/p&gt;
  1396. &lt;h3&gt;Automating Repetitive Tasks&lt;/h3&gt;
  1397. &lt;p&gt;While you should focus on implementing your SEO strategy, use AI to automate repetitive tasks that are challenging to manage at scale, such as:&lt;/p&gt;
  1398. &lt;ul&gt;
  1399. &lt;li&gt;Site crawls and technical audits across millions of URLs.&lt;/li&gt;
  1400. &lt;li&gt;Continuous rank tracking across devices and locations.&lt;/li&gt;
  1401. &lt;li&gt;Backlink monitoring and opportunity identification.&lt;/li&gt;
  1402. &lt;/ul&gt;
  1403. &lt;p&gt;For example, an AI content optimization tool can suggest improvements, but changes must always be reviewed and approved manually.&lt;/p&gt;
  1404. &lt;p&gt;Before publishing your content, use an AI SEO tool to suggest and automatically create internal links within your website.&lt;/p&gt;
  1405. &lt;p&gt;This can improve ‌site structure and user experience and help distribute link equity more effectively.&lt;/p&gt;
  1406. &lt;h2&gt;How I Tested the Top AI-Powered Tools for SEO&lt;/h2&gt;
  1407. &lt;p&gt;As an SEO professional, I was eager to see how the latest AI SEO tools could help me improve my SEO workflows and drive better results.&lt;/p&gt;
  1408. &lt;p&gt;However, I know not all AI SEO tools are created equal. Throughout my testing process, I used the following criteria:&lt;/p&gt;
  1409. &lt;ul&gt;
  1410. &lt;li&gt;&lt;strong&gt;True AI and machine learning capabilities:&lt;/strong&gt; When choosing tools to include in this list, I prioritized those that use advanced technologies like natural language processing and neural networks over simplistic rules-based systems or rebranded legacy software.&lt;/li&gt;
  1411. &lt;li&gt;&lt;strong&gt;Intelligent optimization, not full automation:&lt;/strong&gt; Despite AI&#39;s potential for automating specific SEO tasks, I looked for tools that complimented my effort and strategic decision-making. The most beneficial AI SEO tools helped improve my expertise by providing intelligent automation and data-driven recommendations instead of dictating my entire process.&lt;/li&gt;
  1412. &lt;li&gt;&lt;strong&gt;Specialization for SEO use Ccses:&lt;/strong&gt; Since SEO is an intricate, multidisciplinary practice, I expanded my testing to include platforms purpose-built for core SEO needs like keyword research, content optimization, technical audits, and rank tracking, in addition to AI writing tools and content assistants.&lt;/li&gt;
  1413. &lt;li&gt;&lt;strong&gt;Seamless integration:&lt;/strong&gt; Any AI SEO tool must integrate with &lt;a href=&quot;https://www.hubspot.com/comparisons/best-cms&quot;&gt;CMS tools&lt;/a&gt;, analytics stacks, and other essential marketing technologies you’re using. I prioritized solutions with robust integration capabilities through APIs, native connectors, or third-party partnerships. Ease of setup and installation was also a key factor.&lt;/li&gt;
  1414. &lt;/ul&gt;
  1415. &lt;h2&gt;AI SEO Tools: Top Features in 2024&lt;/h2&gt;
  1416. &lt;p&gt;While your specific needs and preferences will determine the AI SEO tool you pick, there are essential features that every dependable AI SEO tool should have.&lt;/p&gt;
  1417. &lt;p&gt;To help you select the most effective solution, consider these features and capabilities:&lt;/p&gt;
  1418. &lt;h3&gt;A Robust AI Core&lt;/h3&gt;
  1419. &lt;p&gt;Look for tools that incorporate advanced natural language processing (NLP) and deep learning algorithms.&lt;/p&gt;
  1420. &lt;p&gt;As you do this, don‘t just take the vendor’s word for it. Dig into ‌ documentation, examine case studies, and seek out user feedback on platforms like G2 and TrustRadius.&lt;/p&gt;
  1421. &lt;p&gt;A robust AI core will have a track record of success and continuous improvement.&lt;/p&gt;
  1422. &lt;h3&gt;Tailored for SEO-Specialized Features&lt;/h3&gt;
  1423. &lt;p&gt;The tool you choose should cover crucial aspects of SEO, from &lt;a href=&quot;https://blog.hubspot.com/marketing/how-to-do-keyword-research-ht&quot;&gt;conducting in-depth keyword research&lt;/a&gt; to optimizing on-page content, from performing technical site audits to tracking rankings in real time.&lt;/p&gt;
  1424. &lt;p&gt;It should also provide insights into your competitors‘ strategies, giving you a comprehensive view of your SEO landscape.&lt;/p&gt;
  1425. &lt;p&gt;These specialized features ensure that you’re getting generic AI assistance and targeted support for your SEO efforts.&lt;/p&gt;
  1426. &lt;h3&gt;Seamless integration&lt;/h3&gt;
  1427. &lt;p&gt;No tool exists in isolation. The most effective AI SEO tools offer seamless integration capabilities through APIs and connectors, allowing them to work well with your existing tech stack.&lt;/p&gt;
  1428. &lt;p&gt;The integration process should also be straightforward and cause minimal disruption to your workflow.&lt;/p&gt;
  1429. &lt;p&gt;Look for tools that have established partnerships with leading platforms, which often indicates better integration possibilities.&lt;/p&gt;
  1430. &lt;h3&gt;Responsive Support and Active Development&lt;/h3&gt;
  1431. &lt;p&gt;Even the most advanced AI SEO tools can&#39;t replace good old-fashioned customer support. Seek out vendors known for their reliability and commitment to product development.&lt;/p&gt;
  1432. &lt;p&gt;They should offer quick, accessible technical assistance through multiple channels.&lt;/p&gt;
  1433. &lt;h3&gt;Scalable Performance and Pricing&lt;/h3&gt;
  1434. &lt;p&gt;Finally, consider the tool&#39;s ability to handle increasing amounts of data and usage without compromising speed or accuracy.&lt;/p&gt;
  1435. &lt;p&gt;Your AI SEO tool’s pricing should be flexible, offering options that fit various budgets and needs.&lt;/p&gt;
  1436. &lt;p&gt;Remember, the most expensive option isn&#39;t always the best, so look for a balance between cost-effectiveness and reliable performance.&lt;/p&gt;
  1437. &lt;p&gt;By considering these factors, you can identify an AI SEO tool that meets your current needs and can evolve alongside your business, providing long-term value in your SEO efforts. Let’s look at the 17 best AI SEO tools.&lt;/p&gt;
  1438. &lt;p&gt;I have included both free and paid tools to help with all parts of the SEO process, including strategy planning, content optimization, and technical SEO.&lt;/p&gt;
  1439. &lt;h2&gt;17 Best AI SEO Tools&lt;/h2&gt;
  1440. &lt;h3&gt;&lt;strong&gt;1.&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.hubspot.com/artificial-intelligence?hubs_post%3Dblog.hubspot.com/marketing/ai-seo%26hubs_post-cta%3DHubSpot%2520AI%2520Tools&quot;&gt;HubSpot AI Tools&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1441. &lt;p&gt;&lt;strong&gt;Price:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.hubspot.com/pricing/splash/starter?chatType%3Dc&quot;&gt;Create a bundle&lt;/a&gt;&lt;/strong&gt; &lt;strong&gt;to get a quote.&lt;/strong&gt;&lt;/p&gt;
  1442. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-1-20240806-2750116.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, HubSpot AI blog content generator&quot; /&gt;&lt;/p&gt;
  1443. &lt;p&gt;I use HubSpot’s suite of AI tools to work more efficiently, develop my SEO strategy, and create optimized content that ranks higher in SERPs.&lt;/p&gt;
  1444. &lt;p&gt;What I love about these tools is that they are designed to allow for easy transitions between manual and AI-assisted creation, giving me the best of both worlds.&lt;/p&gt;
  1445. &lt;p&gt;The most impressive thing about HubSpot’s AI-driven content generation tools is that they’re adept at generating copy for a wide range of needs, from blog posts to landing pages to marketing emails and beyond.&lt;/p&gt;
  1446. &lt;p&gt;Here’s how I use HubSpot in my day to day:&lt;/p&gt;
  1447. &lt;ul&gt;
  1448. &lt;li&gt;I scan my website using the &lt;a href=&quot;https://www.hubspot.com/products/marketing/seo&quot;&gt;SEO suggestions tool&lt;/a&gt; to identify optimization opportunities automatically. This tool ranks recommendations by priority, so it’s easy to see which actionable insights will be the most impactful.&lt;/li&gt;
  1449. &lt;li&gt;I leverage the &lt;a href=&quot;https://www.hubspot.com/products/cms/ai-content-writer&quot;&gt;AI content writer&lt;/a&gt;, which helps me brainstorm topics and fill out my editorial calendar. It’s also useful for drafting email copy and pitching guest posts to chase high-quality backlinks.&lt;/li&gt;
  1450. &lt;li&gt;Once I have ideas, I turn to the &lt;a href=&quot;https://www.hubspot.com/products/cms/ai-blog-writer&quot;&gt;AI blog writer&lt;/a&gt; to transform them into comprehensive, engaging blog posts. All I have to do is feed the tool an outline or a set of bullet points, and it creates well-structured content that follows SEO best practices. From there, I can review each post and add the final touches — this tool is invaluable for maintaining a consistent blog output without sacrificing quality.&lt;/li&gt;
  1451. &lt;li&gt;The &lt;a href=&quot;https://www.hubspot.com/products/cms/paragraph-rewriter&quot;&gt;AI paragraph rewriter&lt;/a&gt; is my go-to tool for updating existing content and maximizing its reach, effectiveness, and longevity. It rephrases and revitalizes the copy, ensuring my posts remain relevant, engaging, and SEO-friendly.&lt;/li&gt;
  1452. &lt;/ul&gt;
  1453. &lt;p&gt;&lt;strong&gt;What I like&lt;/strong&gt;: HubSpot’s AI-powered tools are designed to complement your creative process, offering the flexibility to toggle between manual and AI-assisted content creation. It facilitates enough efficiency to produce high-quality content at scale.&lt;/p&gt;
  1454. &lt;p&gt;&lt;strong&gt;Bonus&lt;/strong&gt;: &lt;a href=&quot;https://www.hubspot.com/blog-topic-generator&quot;&gt;HubSpot&#39;s Blog Ideas Generator&lt;/a&gt; uses AI and Semrush keyword data to craft optimized blog post titles, outlines, and content.&lt;/p&gt;
  1455. &lt;h3&gt;&lt;strong&gt;2.&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.alliai.com/&quot;&gt;AlliAI&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1456. &lt;p&gt;&lt;strong&gt;Price: Starts at $299 per month.&lt;/strong&gt;&lt;/p&gt;
  1457. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-2-20240806-120108.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, on-page seo automation&quot; /&gt;&lt;/p&gt;
  1458. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.alliai.com/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1459. &lt;p&gt;AlliAI helps you easily optimize your website experience for SERPs. One feature I particularly enjoy is its bulk on-page optimization; I use it to set up SEO rules for my entire website. The program also handles code changes on individual pages.&lt;/p&gt;
  1460. &lt;p&gt;I’ve also used AlliAI’s automated SEO A/B testing, which uses user behavior data to optimize search page titles and boost organic traffic.&lt;/p&gt;
  1461. &lt;p&gt;&lt;strong&gt;What I like&lt;/strong&gt;: This AI SEO tool works with all CMS platforms and doesn’t require coding experience, which makes it an excellent choice for anyone new to the technical side of SEO.&lt;/p&gt;
  1462. &lt;h3&gt;&lt;strong&gt;3.&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.rankiq.com/&quot;&gt;RankIQ&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1463. &lt;p&gt;&lt;strong&gt;Price: $99 per month.&lt;/strong&gt;&lt;/p&gt;
  1464. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-3-20240806-2192273.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, title grader&quot; /&gt;&lt;/p&gt;
  1465. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.rankiq.com/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1466. &lt;p&gt;RankIQ is an SEO toolset that I recommend to fellow SEO professionals who focus heavily on blogging for marketing.&lt;/p&gt;
  1467. &lt;p&gt;The platform includes several features that make it easier to create SEO blog posts, including the SEO content brief creator, which I use to identify relevant keywords and generate a blog outline in minutes.&lt;/p&gt;
  1468. &lt;p&gt;I also like using the content-optimizing writing assistant to see which supporting keywords I can add to my posts so they’re more likely to rank at the top of SERPs.&lt;/p&gt;
  1469. &lt;p&gt;If you want to refresh older or underperforming posts, RankIQ’s tools can help you do that in less than 30 minutes.&lt;/p&gt;
  1470. &lt;p&gt;&lt;strong&gt;What I like&lt;/strong&gt;: RankIQ has an extensive keyword library of low-competition, high-traffic search terms that make it easy to find high-ROI opportunities.&lt;/p&gt;
  1471. &lt;h3&gt;&lt;strong&gt;4.&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://inkforall.com/&quot;&gt;INK&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1472. &lt;p&gt;&lt;strong&gt;Price: Starts at $39 per month.&lt;/strong&gt;&lt;/p&gt;
  1473. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-4-20240806-3525548.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, INK keyword clustering tool&quot; /&gt;&lt;/p&gt;
  1474. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://inkforall.com/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1475. &lt;p&gt;INK is an AI writing tool designed to enhance your content&#39;s search engine performance.&lt;/p&gt;
  1476. &lt;p&gt;It analyzes top-ranked content to help you create outperformant posts. As an SEO assistant, INK identifies keywords to improve your content&#39;s visibility, making it particularly useful for optimizing posts targeting high-competition keywords.&lt;/p&gt;
  1477. &lt;p&gt;Beyond content generation, INK offers versatile features, including keyword research and clustering.&lt;/p&gt;
  1478. &lt;p&gt;The keyword clustering feature allows you to input a list of keywords or import data from popular SEO tools like Ahrefs, Semrush, or Google Keyword Planner.&lt;/p&gt;
  1479. &lt;p&gt;INK then analyzes these keywords, strategically grouping related terms and building topical clusters for improved SEO results. This level of granular keyword optimization sets INK apart from many other platforms.&lt;/p&gt;
  1480. &lt;p&gt;&lt;strong&gt;What I like&lt;/strong&gt;: Ink AI offers keyword clustering features, which aren’t offered on many other platforms.&lt;/p&gt;
  1481. &lt;h3&gt;&lt;strong&gt;5.&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.jasper.ai/&quot;&gt;Jasper&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1482. &lt;p&gt;&lt;strong&gt;Price: Starts at $49 per month (per user).&lt;/strong&gt;&lt;/p&gt;
  1483. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-5-20240806-7930223.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, AI content templates&quot; /&gt;&lt;/p&gt;
  1484. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.jasper.ai/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1485. &lt;p&gt;Jasper is an AI writing assistant that transforms a single brief into a comprehensive set of marketing assets, including SEO blog posts, emails, and social media copy.&lt;/p&gt;
  1486. &lt;p&gt;Its standout feature is the intuitive campaign dashboard, which significantly simplifies team collaboration by providing a centralized hub for all marketing initiatives.&lt;/p&gt;
  1487. &lt;p&gt;Jasper truly excels in AI-powered content creation. The tool consistently generates high-quality, engaging, relevant suggestions, proving invaluable when struggling with writer’s block.&lt;/p&gt;
  1488. &lt;p&gt;Jasper ensures consistent branding by maintaining a brand&#39;s unique voice and tone across various content types. It allows users to customize their tone and ensures consistent branding regardless of which team member uses the tool.&lt;/p&gt;
  1489. &lt;p&gt;This unified, on-brand messaging is crucial for building strong recognition and loyalty with your audience.&lt;/p&gt;
  1490. &lt;p&gt;&lt;strong&gt;What I like&lt;/strong&gt;: Jasper allows for tone-of-voice customization that helps keep your brand consistent across content.&lt;/p&gt;
  1491. &lt;h3&gt;&lt;strong&gt;6.&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://paraphrasingtool.ai/&quot;&gt;Paraphrasingtool.ai (All-In-One Bundle)&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1492. &lt;p&gt;&lt;strong&gt;Price: $20 per month.&lt;/strong&gt;&lt;/p&gt;
  1493. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-6-20240806-8684989.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO tools, AI Summary&quot; /&gt;&lt;/p&gt;
  1494. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://paraphrasingtool.ai/writing/summary-generator/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1495. &lt;p&gt;Paraphrasingtool.ai is a writing assistant I use to paraphrase content while ensuring it’s grammatically correct, human-written, and highly clear.&lt;/p&gt;
  1496. &lt;p&gt;The AI tool also includes detailed definitions of the words used in paraphrasing, which makes it useful for speeding up research on topics that require more technical knowledge.&lt;/p&gt;
  1497. &lt;p&gt;&lt;strong&gt;What I like&lt;/strong&gt;: You can paraphrase recorded audio, which is helpful for video-based research and repurposing content like webinars and interviews.&lt;/p&gt;
  1498. &lt;h3&gt;&lt;strong&gt;7.&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://neuronwriter.com/&quot;&gt;NeuronWriter&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1499. &lt;p&gt;&lt;strong&gt;Price: Starts at $23 per month.&lt;/strong&gt;&lt;/p&gt;
  1500. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-7-20240806-3299694.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, content optimization&quot; /&gt;&lt;/p&gt;
  1501. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://neuronwriter.com/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1502. &lt;p&gt;NeuronWriter is a comprehensive tool that combines AI content creation, internal linking, and competitor analysis.&lt;/p&gt;
  1503. &lt;p&gt;It leverages natural language processing (NLP), Google SERP data, and competitor insights to help create high-ranking blog posts tailored to search intent.&lt;/p&gt;
  1504. &lt;p&gt;The tool&#39;s strength lies in its AI content generation, powered by NLP and analysis of top-ranking Google pages.&lt;/p&gt;
  1505. &lt;p&gt;By understanding true search intent, NeuronWriter provides highly relevant and engaging content suggestions, ensuring the produced content meets both ranking and engagement criteria.&lt;/p&gt;
  1506. &lt;p&gt;NeuronWriter is more than just an AI writing tool. It offers critical SEO analysis, providing insights into on-page optimization opportunities and competitive gaps.&lt;/p&gt;
  1507. &lt;p&gt;The integrated competitor research feature reveals tangible data on successful strategies within your niche, helping your posts outperform the competition.&lt;/p&gt;
  1508. &lt;p&gt;&lt;strong&gt;What I like&lt;/strong&gt;: NeuronWriter simplifies content management by combining SEO features with an editorial calendar.&lt;/p&gt;
  1509. &lt;h3&gt;&lt;strong&gt;8.&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.outranking.io/&quot;&gt;OutRanking (SEO Writer Plan)&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1510. &lt;p&gt;&lt;strong&gt;Price: $79 per month.&lt;/strong&gt;&lt;/p&gt;
  1511. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-8-20240806-1916722.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, generate first draft&quot; /&gt;&lt;/p&gt;
  1512. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.outranking.io/seo-content-editor/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1513. &lt;p&gt;OutRanking is an AI-powered SEO software that enhances your entire SEO content strategy. It goes beyond improving individual pieces of content by providing in-depth keyword research tools that focus on building topical authority.&lt;/p&gt;
  1514. &lt;p&gt;A standout feature of OutRanking is its ability to transform keyword research into a comprehensive content calendar prioritized around your SEO goals.&lt;/p&gt;
  1515. &lt;p&gt;This functionality simplifies the process of systematically establishing topical authority, turning what would typically be a daunting, labor-intensive task into a streamlined workflow.&lt;/p&gt;
  1516. &lt;p&gt;This calendar feature is a game-changer for those struggling with developing a cohesive content roadmap.&lt;/p&gt;
  1517. &lt;p&gt;While OutRanking offers a starter plan, it&#39;s limited to five SEO documents. The SEO Writer Plan is recommended for more robust capabilities.&lt;/p&gt;
  1518. &lt;p&gt;This plan includes 15 documents, automated optimization, and internal linking features, providing a more comprehensive toolkit for SEO content creation and strategy.&lt;/p&gt;
  1519. &lt;p&gt;&lt;strong&gt;What I like&lt;/strong&gt;: OutRanking helps you create a prioritized content calendar tailored to your SEO goals. It builds topical authority, an otherwise daunting task.&lt;/p&gt;
  1520. &lt;h3&gt;&lt;strong&gt;9.&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://surferseo.com/&quot;&gt;Surfer SEO (Scale AI Plan)&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1521. &lt;p&gt;&lt;strong&gt;Price: $219 per month.&lt;/strong&gt;&lt;/p&gt;
  1522. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-9-20240806-3653849.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, content editor&quot; /&gt;&lt;/p&gt;
  1523. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://surferseo.com/ai/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1524. &lt;p&gt;Surfer SEO is a comprehensive AI-powered tool that accelerates content creation while optimizing for search engine rankings.&lt;/p&gt;
  1525. &lt;p&gt;Its standout feature is the ability to generate high-quality content briefs and outlines tailored for top search performance.&lt;/p&gt;
  1526. &lt;p&gt;By analyzing top-performing content, Surfer identifies crucial elements such as topics, word count, and semantically related terms needed to outrank competitors.&lt;/p&gt;
  1527. &lt;p&gt;This data-driven approach provides a solid strategic foundation for content creation.&lt;/p&gt;
  1528. &lt;p&gt;Surfer&#39;s AI capabilities extend to full content generation in ten languages, a valuable feature for managing multi-lingual content demands and streamlining global content workflows.&lt;/p&gt;
  1529. &lt;p&gt;The tool employs a two-step process: first, it generates an outline for review, then proceeds to a full draft. This approach allows for quality control and course correction before investing significant effort.&lt;/p&gt;
  1530. &lt;p&gt;Surfer AI can automatically determine the best tone of voice for each article based on SERP analysis or match your brand&#39;s unique tone.&lt;/p&gt;
  1531. &lt;p&gt;Additionally, the tool provides automated optimization and the ability to scan SERPs to find the optimal tone of voice for each article.&lt;/p&gt;
  1532. &lt;p&gt;&lt;strong&gt;What I like&lt;/strong&gt;: SurferSEO generates an outline first, which you can review and change before it creates a full blog post.&lt;/p&gt;
  1533. &lt;h3&gt;&lt;strong&gt;10.&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.scalenut.com/&quot;&gt;Scalenut&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1534. &lt;p&gt;&lt;strong&gt;Price: Starts at $39 per month.&lt;/strong&gt;&lt;/p&gt;
  1535. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-10-20240806-2364074.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, keyword planner&quot; /&gt;&lt;/p&gt;
  1536. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.g2.com/products/scalenut/reviews&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1537. &lt;p&gt;Scalenut offers a comprehensive suite of SEO marketing tools, including a keyword planner, SERP analyzer, article writer, and content optimizer.&lt;/p&gt;
  1538. &lt;p&gt;This feature-rich software leverages AI to analyze potential keywords&#39; search volume and relevance.&lt;/p&gt;
  1539. &lt;p&gt;A standout feature is the article writer tool, which uses real-time SERP data to generate thorough content outlines and briefs tailored for maximum visibility and rankings.&lt;/p&gt;
  1540. &lt;p&gt;Simply inputting a focus keyword provides a solid framework for creating SEO-optimized content from scratch.&lt;/p&gt;
  1541. &lt;p&gt;The built-in editor enhances this process by providing real-time feedback and recommendations as you write, ensuring your content meets all necessary SEO criteria.&lt;/p&gt;
  1542. &lt;p&gt;Scalenut&#39;s keyword research capabilities are equally impressive. The tool surfaces high-value, relevant keywords and metrics like search volumes and competition levels.&lt;/p&gt;
  1543. &lt;p&gt;This data-driven approach helps you identify areas to focus on and create content topics that build genuine topical authority.&lt;/p&gt;
  1544. &lt;p&gt;The combination of the article writer‘s SERP-based outlines and the post editor’s real-time optimization feedback provides an efficient workflow for increasing the visibility of your content.&lt;/p&gt;
  1545. &lt;p&gt;This integrated approach makes Scalenut a powerful tool for comprehensive SEO content strategy and execution.&lt;/p&gt;
  1546. &lt;p&gt;&lt;strong&gt;What I like&lt;/strong&gt;: Scalenut’s customer support is exceptionally fast and friendly. The company often releases new features to keep up with the latest AI SEO trends.&lt;/p&gt;
  1547. &lt;h3&gt;&lt;strong&gt;11.&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://pictory.ai/&quot;&gt;Pictory&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1548. &lt;p&gt;&lt;strong&gt;Price: Starts at $29 per month.&lt;/strong&gt;&lt;/p&gt;
  1549. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-11-20240806-1919255.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, blog to video maker&quot; /&gt;&lt;/p&gt;
  1550. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://pictory.ai/blog/how-to-supercharge-your-marketing-using-ai-a-year-of-social-video-posts-in-60-minutes&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1551. &lt;p&gt;Pictory is an AI video generator that creates high-quality videos in a matter of minutes. All you have to do is upload a video script to the platform.&lt;/p&gt;
  1552. &lt;p&gt;Pictory uses it as the foundation for the video’s content. You can make final tweaks before saving or publishing it.&lt;/p&gt;
  1553. &lt;p&gt;I increase website dwell time and engagement on blogs and socials by adding videos that complement my written content.&lt;/p&gt;
  1554. &lt;p&gt;Honestly, I don’t have much experience creating videos manually, so I use Pictory’s AI tools as an efficient shortcut.&lt;/p&gt;
  1555. &lt;p&gt;Pictory is handy when repurposing webinars, podcasts, and even Zoom meetings.&lt;/p&gt;
  1556. &lt;p&gt;&lt;strong&gt;What I like&lt;/strong&gt;: Pictory is remarkably user-friendly, and its short learning curve makes for a faster ROI.&lt;/p&gt;
  1557. &lt;h3&gt;&lt;strong&gt;12.&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://nitropack.io/&quot;&gt;NitroPack&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1558. &lt;p&gt;&lt;strong&gt;Price: Starts at $21 per month.&lt;/strong&gt;&lt;/p&gt;
  1559. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-12-20240806-4867389.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, Page load speed results&quot; /&gt;&lt;/p&gt;
  1560. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://nitropack.io/demo/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1561. &lt;p&gt;A slow, unoptimized website can significantly harm your search rankings and user engagement.&lt;/p&gt;
  1562. &lt;p&gt;NitroPack, an AI-driven SEO tool, addresses this issue by streamlining website performance optimization, making it a game-changer for SEO professionals, especially those more versed in content creation than coding.&lt;/p&gt;
  1563. &lt;p&gt;NitroPack automatically handles crucial technical tasks such as compressing and resizing images, caching, and optimizing for code.&lt;/p&gt;
  1564. &lt;p&gt;These features work together to ensure pages load quickly across all devices, improving search rankings and user experience.&lt;/p&gt;
  1565. &lt;p&gt;One of NitroPack&#39;s standout qualities is its seamless integration with existing web hosting platforms and content management tools.&lt;/p&gt;
  1566. &lt;p&gt;The installation process is straightforward, with clear documentation that allows users to optimize their website’s performance.&lt;/p&gt;
  1567. &lt;p&gt;By automating these technical SEO tasks, NitroPack enables content creators to focus on their core competencies while achieving superior website performance.&lt;/p&gt;
  1568. &lt;p&gt;&lt;strong&gt;What I like&lt;/strong&gt;: This AI SEO tool offers a test mode to try out new features without affecting your website’s user experience.&lt;/p&gt;
  1569. &lt;h3&gt;&lt;strong&gt;13.&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.neuraltext.com/&quot;&gt;NeuralText&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1570. &lt;p&gt;&lt;strong&gt;Price: Starts at $19 per month.&lt;/strong&gt;&lt;/p&gt;
  1571. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-13-20240806-9257922.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, keyword clusters&quot; /&gt;&lt;/p&gt;
  1572. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://neuraltext.com/keyword-clustering&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1573. &lt;p&gt;NeuralText is a comprehensive SEO and content tool for keyword research, AI copywriting, and content optimization. It uses data from top-ranked pages on SERPs to generate high-quality, well-researched content.&lt;/p&gt;
  1574. &lt;p&gt;I like that the AI copywriting features include over 50 content templates spanning blog posts, social media ads, and brand slogan ideas.&lt;/p&gt;
  1575. &lt;p&gt;I also use NeuralText’s content optimization editor to improve both new and existing blog posts based on its tailored recommendations.&lt;/p&gt;
  1576. &lt;p&gt;&lt;strong&gt;What I like&lt;/strong&gt;: The keyword research tool makes it easy to identify long-tail keywords and uncover search intent.&lt;/p&gt;
  1577. &lt;h3&gt;14. &lt;strong&gt;&lt;a href=&quot;https://www.marketmuse.com/&quot;&gt;MarketMuse&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1578. &lt;p&gt;&lt;strong&gt;Price: Starts at $149 per month&lt;/strong&gt;&lt;/p&gt;
  1579. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-14-20240806-1014510.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, AI content workflows&quot; /&gt;&lt;/p&gt;
  1580. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.marketmuse.com/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1581. &lt;p&gt;MarketMuse is an AI-powered content intelligence platform designed to optimize content creation and improve SEO performance.&lt;/p&gt;
  1582. &lt;p&gt;At its core, MarketMuse employs advanced topic modeling, using AI to analyze large datasets and identify relevant topics, subtopics, and related terms.&lt;/p&gt;
  1583. &lt;p&gt;This ensures comprehensive content coverage and helps creators address user intent more effectively.&lt;/p&gt;
  1584. &lt;p&gt;The platform excels in content evaluation, assessing existing material to identify gaps, redundancies, and opportunities for improvement. This feature is particularly valuable for content audits and strategic planning.&lt;/p&gt;
  1585. &lt;p&gt;MarketMuse also generates detailed briefs with key topics, questions, and keywords, guiding writers to structure content that aligns with user intent and SEO best practices.&lt;/p&gt;
  1586. &lt;p&gt;Real-time feedback is another standout feature of MarketMuse. As you create content, the platform provides instant suggestions to improve structure, readability, and keyword usage, enhancing overall SEO performance.&lt;/p&gt;
  1587. &lt;p&gt;Additionally, MarketMuse conducts thorough SERP analysis, examining search engine results pages to understand high-performing content for specific queries.&lt;/p&gt;
  1588. &lt;p&gt;This allows users to benchmark their content against competitors and create more competitive material.&lt;/p&gt;
  1589. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; By combining AI and machine learning, MarketMuse delivers a comprehensive suite of tools for content research, creation, optimization, and performance tracking. This all-in-one approach makes it an invaluable resource for content marketers and SEO professionals, streamlining the content creation process while ensuring SEO effectiveness.&lt;/p&gt;
  1590. &lt;h3&gt;15. &lt;strong&gt;&lt;a href=&quot;https://www.contentharmony.com/&quot;&gt;Content Harmony&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1591. &lt;p&gt;&lt;strong&gt;Price: starts at $99 per month&lt;/strong&gt;&lt;/p&gt;
  1592. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-15-20240806-2986981.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, content briefs&quot; /&gt;&lt;/p&gt;
  1593. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.contentharmony.com/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1594. &lt;p&gt;Using AI, Content Harmony analyzes search trends, user intent, and competitive landscapes to create comprehensive briefs.&lt;/p&gt;
  1595. &lt;p&gt;These briefs include target keywords, related topics, questions to address, and insights from top-performing content in the same niche.&lt;/p&gt;
  1596. &lt;p&gt;This initial step ensures that you have a solid foundation from which to work by including key SEO elements from the outset.&lt;/p&gt;
  1597. &lt;p&gt;Content Harmony&#39;s AI also conducts thorough competitive analysis. It examines top-performing pages in search engine results for targeted keywords, providing users with insights into what type of content ranks well.&lt;/p&gt;
  1598. &lt;p&gt;Furthermore, it performs content gap analysis, identifying areas where a user&#39;s content may be lacking compared to competitors.&lt;/p&gt;
  1599. &lt;p&gt;This feature enables content creators to fill these gaps and potentially outperform their competition strategically.&lt;/p&gt;
  1600. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; Beyond individual content pieces, Content Harmony ‌also includes workflow management tools, supporting content teams from ideation to publication with features for task assignment, progress tracking, and collaboration.&lt;/p&gt;
  1601. &lt;h3&gt;16. &lt;strong&gt;&lt;a href=&quot;https://linkwhisper.com/&quot;&gt;Link Whisper&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1602. &lt;p&gt;&lt;strong&gt;Price: starts at $77 per month&lt;/strong&gt;&lt;/p&gt;
  1603. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-16-20240806-6925432.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, link statistics&quot; /&gt;&lt;/p&gt;
  1604. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://linkwhisper.com/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1605. &lt;p&gt;Link Whisper is a powerful WordPress plugin designed to simplify and enhance website internal linking.&lt;/p&gt;
  1606. &lt;p&gt;This tool is particularly beneficial for content-heavy blogs and sites with extensive archives, as it helps maintain a robust internal linking structure, which is crucial for SEO and user navigation.&lt;/p&gt;
  1607. &lt;p&gt;The tool significantly reduces the time required for internal linking, transforming what used to be a time-consuming task into a quick, efficient process.&lt;/p&gt;
  1608. &lt;p&gt;The setup process for Link Whisper is straightforward and user-friendly. Once activated, it integrates seamlessly into the WordPress dashboard, offering a clean and intuitive interface. This ease of integration makes it accessible even for those who may not be highly technical.&lt;/p&gt;
  1609. &lt;p&gt;Link Whisper excels at providing intelligent internal linking suggestions. When editing a post, a dedicated “Link Whisper” section displays contextually appropriate internal links based on a thorough scan of the entire site.&lt;/p&gt;
  1610. &lt;p&gt;This feature ensures that relevant content is interconnected, enhancing the site&#39;s SEO and helping users discover related articles.&lt;/p&gt;
  1611. &lt;p&gt;The plugin&#39;s AI-driven suggestions are generally accurate, identifying the best places to add internal links. While most recommendations are spot-on, users may occasionally encounter less relevant suggestions, which can be easily adjusted.&lt;/p&gt;
  1612. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; One of LinkWhisper&#39;s standout features is its bulk-adding capability. This feature is handy for updating older content, allowing users to add multiple internal links across various posts in a fraction of the time it normally takes.&lt;/p&gt;
  1613. &lt;h3&gt;17. &lt;a href=&quot;https://www.frase.io/&quot;&gt;Frase&lt;/a&gt;&lt;/h3&gt;
  1614. &lt;p&gt;&lt;strong&gt;Price: Starts at $15 per month&lt;/strong&gt;&lt;/p&gt;
  1615. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-17-20240806-7153618.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, outline creator&quot; /&gt;&lt;/p&gt;
  1616. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.frase.io/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1617. &lt;p&gt;Frase is a comprehensive AI-powered content creation and optimization tool designed to streamline your content creation process.&lt;/p&gt;
  1618. &lt;p&gt;It is particularly valuable for content marketers, SEO professionals, and writers who aim to efficiently produce high-quality, SEO-friendly content.&lt;/p&gt;
  1619. &lt;p&gt;Frase offers a wide range of powerful features to enhance content quality and SEO performance.&lt;/p&gt;
  1620. &lt;p&gt;Its AI-driven content research capabilities allow you to quickly gather information on any topic and summarize key points from top-ranking pages.&lt;/p&gt;
  1621. &lt;p&gt;Frase assists writers in crafting comprehensive and competitive content.&lt;/p&gt;
  1622. &lt;p&gt;Additionally, it provides content optimization tools that analyze your drafts against top-ranking content. This analysis provides actionable suggestions for improving SEO elements like keywords, headers, and readability.&lt;/p&gt;
  1623. &lt;p&gt;A standout feature of Frase is its ability to generate detailed content briefs. These briefs include outlines, keyword suggestions, and competitive analysis, helping writers structure their content effectively.&lt;/p&gt;
  1624. &lt;p&gt;This feature ensures that content is well-planned and aligned with SEO best practices.&lt;/p&gt;
  1625. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; Frase’s answer engine helps users identify and address common questions about their topic. By integrating this feature, content creators can enhance the relevance and value of their articles, improving user engagement and satisfaction.&lt;/p&gt;
  1626. &lt;h2&gt;&lt;strong&gt;Free AI SEO Tools&lt;/strong&gt;&lt;/h2&gt;
  1627. &lt;p&gt;If you want to get started without breaking the bank, check out my favorite free AI SEO tools. They’ll still save you time and boost SERP rankings.&lt;/p&gt;
  1628. &lt;p&gt;&lt;em&gt;Note: all of these tools have premium paid versions — but still offer some helpful features at the free level.&lt;/em&gt;&lt;/p&gt;
  1629. &lt;h3&gt;&lt;strong&gt;&lt;a href=&quot;https://chat.openai.com/&quot;&gt;ChatGPT&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1630. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-18-20240806-2686697.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, blog post ideas&quot; /&gt;&lt;/p&gt;
  1631. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://chat.openai.com/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1632. &lt;p&gt;ChatGPT is one of the most popular AI-powered chatbots, partly because it has many uses, including some SEO tasks.&lt;/p&gt;
  1633. &lt;p&gt;While I don’t recommend ChatGPT for long-form content generation, I do use it as a quick escape from writer’s block. Specifically, it’s helpful for ideation, keyword brainstorming, and quickly generating ideas for titles and meta descriptions.&lt;/p&gt;
  1634. &lt;p&gt;It’s worth noting that with generative AI, the output quality depends on the input quality. To up your ChatGPT prowess, browse our &lt;a href=&quot;https://blog.hubspot.com/marketing/ai-prompt-examples&quot;&gt;70 AI prompts for marketers&lt;/a&gt;.&lt;/p&gt;
  1635. &lt;p&gt;&lt;strong&gt;What I like&lt;/strong&gt;: You can save conversations by topic or project, which keeps ideas organized.&lt;/p&gt;
  1636. &lt;h3&gt;&lt;strong&gt;&lt;a href=&quot;https://www.perplexity.ai/&quot;&gt;Perplexity AI&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1637. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-19-20240806-7789347.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, PDF summary and insights&quot; /&gt;&lt;/p&gt;
  1638. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.perplexity.ai/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1639. &lt;p&gt;Perplexity is one of my favorite research tools because you can upload PDF files to receive a summary of key insights. The free version allows you to upload three files daily, and you can ask multiple questions related to the files you upload.&lt;/p&gt;
  1640. &lt;p&gt;&lt;strong&gt;What I like&lt;/strong&gt;: The focus feature lets you specify which types of sources you want the tool to use when generating an answer.&lt;/p&gt;
  1641. &lt;h3&gt;&lt;strong&gt;&lt;a href=&quot;https://quillbot.com/&quot;&gt;QuillBot AI&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  1642. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/AI-SEO-20-20240806-7740017.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;AI SEO Tools, paraphrasing tool&quot; /&gt;&lt;/p&gt;
  1643. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://quillbot.com/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1644. &lt;p&gt;When you need a quick paraphrasing tool, use QuillBot — it lets you paraphrase up to 125 words at a time for free. The free plan also provides basic summaries and text generation with a limit of 50 AI prompts per day.&lt;/p&gt;
  1645. &lt;p&gt;It’s a handy little refining tool I like to use when I have writer’s block or when I want to summarize an article for a social post or email marketing copy.&lt;/p&gt;
  1646. &lt;p&gt;&lt;strong&gt;What I like&lt;/strong&gt;: It offers a Chrome extension, so you don’t need to switch back and forth between tabs.&lt;/p&gt;
  1647. &lt;h2&gt;&lt;strong&gt;Level Up Your Marketing With AI SEO Tools&lt;/strong&gt;&lt;/h2&gt;
  1648. &lt;p&gt;While testing the tools in the list above, I was surprised by the sheer range of capabilities AI SEO tools now offer, from AI writing assistance to comprehensive content optimization.&lt;/p&gt;
  1649. &lt;p&gt;My favorite tool among those I tested was &lt;a href=&quot;https://www.hubspot.com/products/artificial-intelligence&quot;&gt;HubSpot&#39;s AI Tools&lt;/a&gt;. I was impressed by its seamless integration of AI across various SEO functions, from content creation to optimization.&lt;/p&gt;
  1650. &lt;p&gt;I found its ability to toggle between manual and AI-assisted creation particularly valuable, as it allowed me to maintain my creative input while benefiting from AI&#39;s efficiency.&lt;/p&gt;
  1651. &lt;p&gt;I was also pleasantly surprised by how some tools, like LinkWhisper, addressed specific SEO challenges I‘ve long struggled with, such as efficient internal linking.&lt;/p&gt;
  1652. &lt;p&gt;The time savings these tools offer are substantial—a factor I hadn’t fully appreciated before this deep dive.&lt;/p&gt;
  1653. &lt;p&gt;Ultimately, I‘ve learned that while AI SEO tools are powerful, they’re most effective when used to complement your own expertise rather than replace it.&lt;/p&gt;
  1654. &lt;p&gt;The key is finding the right balance between using AI&#39;s capabilities and applying your own strategic thinking and creativity.&lt;/p&gt;
  1655. &lt;p&gt;&lt;em&gt;Editor&#39;s Note: This post was originally published in May 2023 and has been updated for comprehensiveness.&lt;/em&gt;&lt;/p&gt;
  1656. &lt;p&gt;&amp;nbsp;&lt;/p&gt;
  1657. &lt;img src=&quot;https://track.hubspot.com/__ptq.gif?a=53&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fai-seo&amp;amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;amp;bvt=rss&quot; alt=&quot;&quot; width=&quot;1&quot; height=&quot;1&quot; style=&quot;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important;&quot; /&gt;&lt;br /&gt;
  1658. &lt;br /&gt;
  1659. from Marketing https://ift.tt/qmJcizE&lt;br /&gt;
  1660. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  1661. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/7810780923510945628'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/7810780923510945628'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/17-best-ai-seo-tools-how-to-use-ai-in.html' title='17 Best AI SEO Tools &amp; How to Use AI in 2024 [New Data]'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-6207843340890122830</id><published>2024-08-07T04:11:00.003-07:00</published><updated>2024-08-07T04:11:43.260-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlinks"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>What is a Marketing Plan &amp; How to Write One [+ Examples]</title><content type='html'>&lt;p&gt;One of my favorite ways to break through writer’s block, whether the assignment is a &lt;a href=&quot;https://blog.hubspot.com/marketing/marketing-plan-template-generator&quot;&gt;&lt;span&gt;marketing plan&lt;/span&gt;&lt;/a&gt; or a short story, is simply reading more examples. (I also recommend taking a long walk; you’d be surprised.)&lt;/p&gt;
  1662. &lt;p&gt;&lt;a class=&quot;cta_button&quot; href=&quot;https://www.hubspot.com/cs/ci/?pg=aacfe6c7-71e6-4f49-979f-76099062afa0&amp;amp;pid=53&amp;amp;ecid=&amp;amp;hseid=&amp;amp;hsic=&quot;&gt;&lt;img class=&quot;hs-cta-img&quot; style=&quot;height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px&quot; alt=&quot;Download Now: Free Marketing Plan Template [Get Your Copy]&quot; height=&quot;58&quot; width=&quot;564&quot; src=&quot;https://no-cache.hubspot.com/cta/default/53/aacfe6c7-71e6-4f49-979f-76099062afa0.png&quot; align=&quot;middle&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  1663. &lt;p&gt;I can’t take you on a walk, but I &lt;i&gt;can&lt;/i&gt; give you some examples, some inspiration, and some guidelines to get your creativity humming.&lt;/p&gt;
  1664. &lt;p&gt;If you don’t know where to start, we’ve curated lists of marketing plans and &lt;a href=&quot;https://blog.hubspot.com/marketing/marketing-strategy&quot;&gt;&lt;span&gt;marketing strategies&lt;/span&gt;&lt;/a&gt; to help you write a concrete plan that will produce results.&lt;/p&gt;
  1665. &lt;p&gt;Let’s start by understanding the differences between the two.&lt;/p&gt;
  1666. &lt;p&gt;&lt;strong&gt;Table of Contents&lt;/strong&gt;&lt;/p&gt;
  1667. &lt;ul&gt;
  1668. &lt;ul&gt;
  1669. &lt;li&gt;&lt;a href=&quot;#marketing-strategy-examples&quot;&gt;Marketing Strategy Examples&lt;/a&gt;&lt;/li&gt;
  1670. &lt;li&gt;&lt;a href=&quot;#what-is-a-marketing-plan&quot;&gt;What is a marketing plan?&lt;/a&gt;&lt;/li&gt;
  1671. &lt;li&gt;&lt;a href=&quot;#marketing-plan-vs-business-plan&quot;&gt;Marketing Plan vs. Business Plan&lt;/a&gt;&lt;/li&gt;
  1672. &lt;li&gt;&lt;a href=&quot;#how-to-write-a-marketing-plan&quot;&gt;How to Write a Marketing Plan&lt;/a&gt;&lt;/li&gt;
  1673. &lt;li&gt;&lt;a href=&quot;#types-of-marketing-plans&quot;&gt;Types of Marketing Plans&lt;/a&gt;&lt;/li&gt;
  1674. &lt;li&gt;&lt;a href=&quot;#marketing-plan-examples&quot;&gt;Marketing Plan Examples&lt;/a&gt;&lt;/li&gt;
  1675. &lt;li&gt;&lt;a href=&quot;#marketing-plan-faqs&quot;&gt;Marketing Plan FAQs&lt;/a&gt;&lt;/li&gt;
  1676. &lt;li&gt;&lt;a href=&quot;#sample-marketing-plan&quot;&gt;Sample Marketing Plan&lt;/a&gt;&lt;/li&gt;
  1677. &lt;/ul&gt;
  1678. &lt;/ul&gt;
  1679. &lt;p&gt;The purpose of a marketing plan is to write down strategies in an organized manner. This will help keep you on track and measure the success of your campaigns.&lt;/p&gt;
  1680. &lt;p&gt;Your marketing plan lays out each campaign‘s mission, buyer personas, budget, tactics, and deliverables. With all this information in one place, you’ll have an easier time staying on track with a campaign, and you can figure out what works and what doesn’t.&lt;/p&gt;
  1681. &lt;p&gt;To learn more about creating your marketing plan, keep reading or jump to the relevant section:&lt;/p&gt;
  1682. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/marketing-strategy-examples_17a.webp?width=650&amp;amp;height=450&amp;amp;name=marketing-strategy-examples_17a.webp&quot; width=&quot;650&quot; height=&quot;450&quot; alt=&quot;What is a marketing plan? A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given period. Marketing Plan vs. Business Plan: Marketing plans and business plans are both strategic documents. But a business plan covers all business operations while a marketing plan is limited to marketing. Marketing Plan vs. Marketing Strategy: A marketing strategy describes how a business will accomplish a particular goal or mission. A marketing plan contains one or more marketing strategies.&quot; style=&quot;height: auto; max-width: 100%; width: 650px; margin-left: auto; margin-right: auto; display: block;&quot; /&gt;&lt;/p&gt;
  1683. &lt;h2&gt;Marketing Plan vs. Business Plan&lt;/h2&gt;
  1684. &lt;p&gt;A marketing plan is a strategic document that outlines marketing objectives, strategies, and tactics.&lt;/p&gt;
  1685. &lt;p&gt;A &lt;a href=&quot;https://blog.hubspot.com/marketing/business-plan-template&quot;&gt;business plan&lt;/a&gt; is also a strategic document. But this plan covers all aspects of a company&#39;s operations, including finance, operations, and more. It can also help your business decide how to distribute resources and make decisions as your business grows.&lt;/p&gt;
  1686. &lt;p&gt;A marketing plan is a subset of a business plan; it shows how marketing strategies and objectives can support overall business goals. And if you need an assist executing a marketing plan, might I recommend &lt;a href=&quot;https://www.hubspot.com/products/marketing&quot;&gt;HubSpot’s marketing hub&lt;/a&gt;?&lt;/p&gt;
  1687. &lt;h3&gt;Marketing Strategy vs. Marketing Plan&lt;/h3&gt;
  1688. &lt;p&gt;A &lt;a href=&quot;https://blog.hubspot.com/marketing/digital-strategy-guide&quot;&gt;marketing strategy&lt;/a&gt; is the part of your marketing plan that describes how a business will accomplish a particular goal or mission.&lt;/p&gt;
  1689. &lt;p&gt;This includes which campaigns, content, channels, and &lt;a href=&quot;https://www.hubspot.com/products/marketing&quot;&gt;marketing software&lt;/a&gt; you’ll use to execute that mission and track its success.&lt;/p&gt;
  1690. &lt;p&gt;A marketing plan &lt;em&gt;contains&lt;/em&gt; one or more marketing strategies. It&#39;s the framework from which all your marketing strategies are created, and it helps you connect each strategy to a larger marketing operation and business goal.&lt;/p&gt;
  1691. &lt;p&gt;For example, suppose your company is launching a new software product, and it wants customers to sign up. The marketing department needs to develop a marketing plan that&#39;ll help introduce this product to the industry and drive the desired sign-ups.&lt;/p&gt;
  1692. &lt;p&gt;The department decides to launch a topical blog, debut a YouTube series to establish expertise, and create new X and Instagram accounts to join the conversation around this subject. All this serves to attract an audience and convert this audience into software users.&lt;/p&gt;
  1693. &lt;p&gt;To summarize, a business&#39; &lt;em&gt;marketing plan&lt;/em&gt; is dedicated to introducing a new software product to the marketplace and driving sign-ups for that product. The business will execute that plan with three &lt;em&gt;marketing strategies&lt;/em&gt;: a new industry blog, a YouTube video series, and an X account.&lt;/p&gt;
  1694. &lt;div class=&quot;hs-embed-wrapper&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto; text-align: center;&quot;&gt;
  1695. &lt;div class=&quot;hs-embed-content-wrapper&quot;&gt;
  1696. &lt;div style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;&quot;&gt;&lt;iframe style=&quot;position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;&quot; src=&quot;https://www.youtube.com/embed/lDdTW0o7N6Q?si=vELwBzUSKB-ocfLo&quot; width=&quot;560&quot; height=&quot;315&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  1697. &lt;/div&gt;
  1698. &lt;/div&gt;
  1699. &lt;p&gt;Of course, the business might consider these three things as one giant marketing strategy, each with its own specific content strategies. How granular you want your marketing plan to get is up to you. Nonetheless, every marketing plan goes through a particular set of steps in its creation.&lt;/p&gt;
  1700. &lt;h3&gt;1. State your business&#39; mission.&lt;/h3&gt;
  1701. &lt;p&gt;Your first step in writing a marketing plan is to state your mission. Although this mission is specific to your marketing department, it should serve as your business&#39; main mission statement.&lt;/p&gt;
  1702. &lt;p&gt;In my experience, you want to be specific, but not &lt;em&gt;too&lt;/em&gt; specific. You have plenty of space left in this marketing plan to elaborate on how you&#39;ll acquire new customers and accomplish this mission.&lt;/p&gt;
  1703. &lt;p&gt;For those of you running startups or small businesses, &lt;strong&gt;&lt;a href=&quot;https://www.hubspot.com/products/crm/starter&quot;&gt;HubSpot’s starter bundle&lt;/a&gt;&lt;/strong&gt; is a great all-in-one solution — it can help you find and win customers, execute content marketing plans, and more.&lt;/p&gt;
  1704. &lt;p&gt;If your business&#39; mission is “to make booking travel a delightful experience,” your marketing mission might be “to attract an audience of travelers, educate them on the tourism industry, and convert them into users of our bookings platform.”&lt;/p&gt;
  1705. &lt;p&gt;Need help building your mission statement? &lt;a href=&quot;https://offers.hubspot.com/100-mission-statements?hubs_post-cta%3Dimagebottom&quot;&gt;Download this guide&lt;/a&gt; for examples and templates and write the ideal mission statement.&lt;/p&gt;
  1706. &lt;h3&gt;2. Determine the KPIs for this mission.&lt;/h3&gt;
  1707. &lt;p&gt;Every good marketing plan describes how the department will track its mission‘s progress. To do so, you need to decide on your &lt;a href=&quot;https://blog.hubspot.com/marketing/marketing-key-performance-indicators&quot;&gt;key performance indicators (KPIs)&lt;/a&gt;.&lt;/p&gt;
  1708. &lt;p&gt;KPIs are individual metrics that measure the various elements of a marketing campaign. These units help you establish short-term goals within your mission and communicate your progress to business leaders.&lt;/p&gt;
  1709. &lt;p&gt;Let&#39;s take our example of a marketing mission from the above step. If part of our mission is “to attract an audience of travelers,” we might track website visits using organic page views. In this case, “organic page views” is one KPI, and we can see our number of page views grow over time.&lt;/p&gt;
  1710. &lt;p&gt;Also, make sure to check whether your current reporting software facilitates the KPIs you need. Some reporting tools can only measure a set of pre-defined metrics, which can cause massive headaches in particular marketing campaigns.&lt;/p&gt;
  1711. &lt;p&gt;However, other tools, like &lt;a href=&quot;https://www.hubspot.com/products/marketing/analytics?hubs_post-cta%3DEN-blog-pm&quot;&gt;HubSpot’s analytics software&lt;/a&gt;, can offer full flexibility over the KPIs you wish to track.&lt;/p&gt;
  1712. &lt;p&gt;You can generate custom reports that reveal average website engagement rates, page visits, email, social media traffic, and more.&lt;/p&gt;
  1713. &lt;p&gt;These KPIs will come into the conversation again in step 4.&lt;/p&gt;
  1714. &lt;h3&gt;3. Identify your buyer personas.&lt;/h3&gt;
  1715. &lt;p&gt;A buyer persona is a description of who you want to attract. This can include age, sex, location, family size, and job title.&lt;/p&gt;
  1716. &lt;p&gt;Each buyer persona should directly reflect your business&#39; current and potential customers. All business leaders must agree on your buyer personas.&lt;/p&gt;
  1717. &lt;h3&gt;4. Describe your content initiatives and strategies.&lt;/h3&gt;
  1718. &lt;p&gt;Here‘s where you’ll include the main points of your marketing and content strategy.&lt;/p&gt;
  1719. &lt;p&gt;Because there‘s a laundry list of content types and channels available today, you must choose wisely and explain how you’ll use your content and channels in this section of your marketing plan.&lt;/p&gt;
  1720. &lt;p&gt;When I write this section, I like to stipulate:&lt;/p&gt;
  1721. &lt;ul&gt;
  1722. &lt;li&gt;&lt;strong&gt;What types of content I&#39;ll create.&lt;/strong&gt; These might include blog posts, YouTube videos, infographics, and ebooks.&lt;/li&gt;
  1723. &lt;li&gt;&lt;strong&gt;How much I&#39;ll create.&lt;/strong&gt; I typically describe content volume in daily, weekly, monthly, or even quarterly intervals. It all depends on my workflow and the short-term goals for my content.&lt;/li&gt;
  1724. &lt;li&gt;&lt;strong&gt;The goals (and KPIs) I&#39;ll use to track each type.&lt;/strong&gt; KPIs can include organic traffic, social media traffic, email traffic, and referral traffic. Your goals should also include which pages you want to drive that traffic to, such as product pages, blog pages, or landing pages.&lt;/li&gt;
  1725. &lt;li&gt;&lt;strong&gt;The channels on which I&#39;ll distribute my content.&lt;/strong&gt; Popular channels include Facebook, X, LinkedIn, YouTube, Pinterest, and Instagram.&lt;/li&gt;
  1726. &lt;li&gt;&lt;strong&gt;Any paid advertising&lt;/strong&gt; that will take place on these channels.&lt;/li&gt;
  1727. &lt;/ul&gt;
  1728. &lt;h3&gt;5. Clearly define your plan&#39;s omissions.&lt;/h3&gt;
  1729. &lt;p&gt;A marketing plan explains the marketing team&#39;s focus. It also explains what the marketing team will &lt;em&gt;not&lt;/em&gt; focus on.&lt;/p&gt;
  1730. &lt;p&gt;If there are other aspects of your business that you aren‘t serving in this particular plan, include them in this section. These omissions help to justify your mission, buyer personas, KPIs, and content.&lt;/p&gt;
  1731. &lt;p&gt;You can’t please everyone in a single marketing campaign, and if your team isn’t on the hook for something, you need to make it known.&lt;/p&gt;
  1732. &lt;p&gt;In my experience, this section is particularly important for stakeholders to help them understand why certain decisions were made.&lt;/p&gt;
  1733. &lt;h3&gt;6. Define your marketing budget.&lt;/h3&gt;
  1734. &lt;p&gt;Whether it&#39;s freelance fees, sponsorships, or a new full-time marketing hire, use these costs to develop a marketing budget and outline each expense in this section of your marketing plan.&lt;/p&gt;
  1735. &lt;p&gt;You can establish your marketing budget with these &lt;a href=&quot;https://offers.hubspot.com/marketing-budget-templates?hubs_post-cta%3Dimagebottom&quot;&gt;8 free marketing budget templates&lt;/a&gt;.&lt;/p&gt;
  1736. &lt;h3&gt;7. Identify your competition.&lt;/h3&gt;
  1737. &lt;p&gt;Part of marketing is knowing your competition. Research the key players in your industry and consider profiling each one.&lt;/p&gt;
  1738. &lt;p&gt;Keep in mind that not every competitor will pose the same challenges to your business. For example, while one competitor might rank highly on search engines for keywords that you’re also chasing, another competitor might have a heavy footprint on a social network where you plan to launch an account.&lt;/p&gt;
  1739. &lt;p&gt;Easily track and analyze your competitors with &lt;a href=&quot;https://offers.hubspot.com/competitive-analysis-templates?hubs_post-cta%3Dimagebottom&quot;&gt;this collection of 10 free competitive analysis templates&lt;/a&gt;.&lt;/p&gt;
  1740. &lt;h3&gt;8. Outline your plan&#39;s contributors and their responsibilities.&lt;/h3&gt;
  1741. &lt;p&gt;With your marketing plan fully fleshed out, it‘s time to explain who’s doing what.&lt;/p&gt;
  1742. &lt;p&gt;I don’t like to delve too deeply into my employees’ day-to-day projects, but I know which teams and team leaders are in charge of specific content types, channels, KPIs, and more.&lt;/p&gt;
  1743. &lt;p&gt;Now that you know why you need to build an effective marketing plan, it’s time to get to work.&lt;/p&gt;
  1744. &lt;p&gt;Starting a plan from scratch can be overwhelming if you haven&#39;t done it before.&lt;/p&gt;
  1745. &lt;p&gt;That’s why there are many helpful resources that can support your first steps. We’ll share some of the best guides and templates to help you build effective results-driven plans for your marketing strategies.&lt;/p&gt;
  1746. &lt;p&gt;Ready to make your own marketing plan? Get started with &lt;a href=&quot;https://www.hubspot.com/marketing-plan-template-generator&quot;&gt;this free template.&lt;/a&gt;&lt;/p&gt;
  1747. &lt;h2&gt;&lt;strong&gt;Types of Marketing Plans&lt;/strong&gt;&lt;/h2&gt;
  1748. &lt;p&gt;The kind of marketing plan you create will depend on your company, your industry, and your business goals. We compiled different samples to suit your needs:&lt;/p&gt;
  1749. &lt;h3&gt;1. Quarterly or Annual Marketing Plans&lt;/h3&gt;
  1750. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-3-20240801-8729929.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 450px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screencap of Forbes’ “How To Write A Marketing Plan.&quot; /&gt;&lt;/p&gt;
  1751. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.forbes.com/sites/forbesagencycouncil/2021/08/05/how-to-write-a-marketing-plan&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1752. &lt;p&gt;These plans highlight the strategies or campaigns you&#39;ll take on during a certain period.&lt;/p&gt;
  1753. &lt;p&gt;Forbes published a &lt;a href=&quot;https://www.forbes.com/sites/forbesagencycouncil/2021/08/05/how-to-write-a-marketing-plan/?sh%3D1018ee973353&quot;&gt;marketing plan template&lt;/a&gt; that has amassed almost 4 million views. To help you sculpt a marketing road map with a strong vision, use its template to learn how to fill out the 15 key sections of a marketing plan:&lt;/p&gt;
  1754. &lt;ul&gt;
  1755. &lt;li&gt;Executive Summary&lt;/li&gt;
  1756. &lt;li&gt;Target Customers&lt;/li&gt;
  1757. &lt;li&gt;Unique Selling Proposition&lt;/li&gt;
  1758. &lt;li&gt;Pricing &amp;amp; Positioning Strategy&lt;/li&gt;
  1759. &lt;li&gt;Distribution Plan&lt;/li&gt;
  1760. &lt;li&gt;Your Offers&lt;/li&gt;
  1761. &lt;li&gt;Marketing Materials&lt;/li&gt;
  1762. &lt;li&gt;Promotions Strategy&lt;/li&gt;
  1763. &lt;li&gt;Online Marketing Strategy&lt;/li&gt;
  1764. &lt;li&gt;Conversion Strategy&lt;/li&gt;
  1765. &lt;li&gt;Joint Ventures &amp;amp; Partnerships&lt;/li&gt;
  1766. &lt;li&gt;Referral Strategy&lt;/li&gt;
  1767. &lt;li&gt;Strategy for Increasing Transaction Prices&lt;/li&gt;
  1768. &lt;li&gt;Retention Strategy&lt;/li&gt;
  1769. &lt;li&gt;Financial Projections&lt;/li&gt;
  1770. &lt;/ul&gt;
  1771. &lt;h4&gt;&lt;strong&gt;Best For&lt;/strong&gt;&lt;/h4&gt;
  1772. &lt;p&gt;If you&#39;re truly lost on where to start with a marketing plan, I highly recommend using this guide to help you define your target audience, figure out how to reach them, and ensure that audience becomes loyal customers.&lt;/p&gt;
  1773. &lt;h3&gt;2. Social Media Marketing Plan&lt;/h3&gt;
  1774. &lt;p&gt;A social media marketing plan highlights the channels, tactics, and campaigns you intend to accomplish specifically on social media.&lt;/p&gt;
  1775. &lt;p&gt;A specific subtype is a paid marketing plan, which includes paid strategies like &lt;a href=&quot;https://blog.hubspot.com/marketing/build-native-advertising-campaign&quot;&gt;native advertising&lt;/a&gt;, &lt;a href=&quot;https://blog.hubspot.com/marketing/ppc&quot;&gt;PPC&lt;/a&gt;, and paid social media promotions.&lt;/p&gt;
  1776. &lt;p&gt;&lt;a href=&quot;https://contently.com/2018/05/02/formula-optimize-marketing-campaign/&quot;&gt;Shane Snow&#39;s Marketing Plan for His Book Dream Team&lt;/a&gt; is a great example of a social media marketing plan:&lt;/p&gt;
  1777. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-4-20240801-4825007.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screencap of a diagram titled “Content Strategy Waterfall.”&quot; /&gt;&lt;/p&gt;
  1778. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://contently.com/2018/05/02/formula-optimize-marketing-campaign/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1779. &lt;p&gt;When Shane Snow started promoting his book,“Dream Team,” he knew he had to leverage a data-driven content strategy framework. So, he chose his favorite one: the content strategy waterfall.&lt;/p&gt;
  1780. &lt;p&gt;The content strategy waterfall is defined by &lt;a href=&quot;https://economictimes.indiatimes.com/definition/waterfall-model&quot;&gt;Economic Times&lt;/a&gt; as a model used to create a system with a linear and sequential approach.&lt;/p&gt;
  1781. &lt;p&gt;Snow wrote a blog post about how the waterfall‘s content strategy helped him launch his “Dream Team” book successfully. After reading it, you can use his tactics to inform your own marketing plan. More specifically, you’ll learn how he:&lt;/p&gt;
  1782. &lt;ul&gt;
  1783. &lt;li&gt;Applied his business objectives to decide which marketing metrics to track.&lt;/li&gt;
  1784. &lt;li&gt;Used his ultimate business goal of earning $200,000 in sales or 10,000 purchases to estimate the conversion rate of each stage of his funnel.&lt;/li&gt;
  1785. &lt;li&gt;Created buyer personas to figure out which channels his audience would prefer to consume his content.&lt;/li&gt;
  1786. &lt;li&gt;Used his average post view on each of his marketing channels to estimate how much content he had to create and how often he had to post on social media.&lt;/li&gt;
  1787. &lt;li&gt;Calculated how much earned and paid media could cut down the amount of content he had to create and post.&lt;/li&gt;
  1788. &lt;li&gt;Designed his process and workflow, built his team, and assigned members to tasks.&lt;/li&gt;
  1789. &lt;li&gt;Analyzed content performance metrics to refine his overall content strategy.&lt;/li&gt;
  1790. &lt;/ul&gt;
  1791. &lt;h4&gt;&lt;strong&gt;Best For&lt;/strong&gt;&lt;/h4&gt;
  1792. &lt;p&gt;I use Snow‘s marketing plan to think more creatively about my content promotion and distribution plan. I like that it’s linear and builds on the step before it, creating an airtight strategy that doesn&#39;t leave any details out.&lt;/p&gt;
  1793. &lt;h3&gt;3. Content Marketing Plan&lt;/h3&gt;
  1794. &lt;p&gt;A &lt;a href=&quot;https://blog.hubspot.com/marketing/content-marketing&quot;&gt;content marketing plan&lt;/a&gt; could highlight different strategies, tactics, and campaigns in which you&#39;ll use content to promote your business or product.&lt;/p&gt;
  1795. &lt;p&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/content-marketing-strategy-guide%23sm.000006kcb7al12e6hrf3ntbljlejv&quot;&gt;HubSpot&#39;s Comprehensive Guide for Content Marketing Strategy&lt;/a&gt; is a strong example of a content marketing plan:&lt;/p&gt;
  1796. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-5-20240801-5042380.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screencap from HubSpot&#39;s comprehensive marketing guide. “Content Marketing Strategy: A Comprehensive Guide for Modern Marketers.”&quot; /&gt;&lt;/p&gt;
  1797. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/content-marketing-strategy-guide&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1798. &lt;p&gt;At HubSpot, we‘ve built our marketing team from two business school graduates working from a coffee table to a powerhouse of hundreds of employees.&lt;/p&gt;
  1799. &lt;p&gt;Along the way, we’ve learned countless lessons that shaped our current content marketing strategy.&lt;/p&gt;
  1800. &lt;p&gt;So we decided to compile our insights in a blog post to teach marketers how to develop a successful content marketing strategy, regardless of their team&#39;s size.&lt;/p&gt;
  1801. &lt;p&gt;In this comprehensive guide for modern marketers, you&#39;ll learn:&lt;/p&gt;
  1802. &lt;ul&gt;
  1803. &lt;li&gt;What exactly content marketing is.&lt;/li&gt;
  1804. &lt;li&gt;Why your business needs a content marketing strategy.&lt;/li&gt;
  1805. &lt;li&gt;Who should lead your content marketing efforts?&lt;/li&gt;
  1806. &lt;li&gt;How to structure your content marketing team based on your company&#39;s size.&lt;/li&gt;
  1807. &lt;li&gt;How to hire the right people for each role on your team.&lt;/li&gt;
  1808. &lt;li&gt;What &lt;a href=&quot;https://www.hubspot.com/products/marketing?hubs_post-cta%3DEN-blog-existing&quot;&gt;marketing tools&lt;/a&gt; and technology you&#39;ll need to succeed.&lt;/li&gt;
  1809. &lt;li&gt;What type of content your team should create, and which employees should be responsible for creating them.&lt;/li&gt;
  1810. &lt;li&gt;The importance of distributing your content through search engines, social media, email, and paid ads.&lt;/li&gt;
  1811. &lt;li&gt;And finally, the recommended metrics each of your teams should measure and report to optimize your content marketing program.&lt;/li&gt;
  1812. &lt;/ul&gt;
  1813. &lt;h4&gt;&lt;strong&gt;Best For&lt;/strong&gt;&lt;/h4&gt;
  1814. &lt;p&gt;This is a fantastic resource for content teams of any size, whether you‘re a team of one or 100.&lt;/p&gt;
  1815. &lt;p&gt;It includes how to hire and structure a content marketing team, what marketing tools you’ll need, what type of content you should create, and it even recommends what metrics to track for analyzing campaigns.&lt;/p&gt;
  1816. &lt;p&gt;If you&#39;re aiming to establish or boost your online presence, try tools like &lt;a href=&quot;https://www.hubspot.com/products/cms/drag-and-drop-website-builder?hubs_post-cta%3DEN-blog-pm&quot;&gt;HubSpot&#39;s drag-and-drop website builder&lt;/a&gt;, which helps you create a captivating digital footprint that sets the foundation for your content marketing endeavors.&lt;/p&gt;
  1817. &lt;h3&gt;4. New Product Launch Marketing Plan&lt;/h3&gt;
  1818. &lt;p&gt;This will be a road map for the strategies and tactics you‘ll implement to promote a new product. If you’re searching for an example, look no further than &lt;a href=&quot;https://www.chiefoutsiders.com/blog/your-strategic-marketing-plan-five-gotchas&quot;&gt;Chief Outsiders&#39; Go-To-Market Plan for a New Product&lt;/a&gt;:&lt;/p&gt;
  1819. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-6-20240801-320594.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screencap from HubSpot&#39;s comprehensive marketing guide. “Content Marketing Strategy: A Comprehensive Guide for Modern Marketers.”&quot; /&gt;&lt;/p&gt;
  1820. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.chiefoutsiders.com/blog/your-strategic-marketing-plan-five-gotchas&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1821. &lt;p&gt;After reading this plan, you&#39;ll learn how to:&lt;/p&gt;
  1822. &lt;ul&gt;
  1823. &lt;li&gt;Validate a product.&lt;/li&gt;
  1824. &lt;li&gt;Write strategic objectives.&lt;/li&gt;
  1825. &lt;li&gt;Identify your market.&lt;/li&gt;
  1826. &lt;li&gt;Compile a competitive landscape.&lt;/li&gt;
  1827. &lt;li&gt;Create a value proposition for a new product.&lt;/li&gt;
  1828. &lt;li&gt;Consider sales and service in your marketing plan.&lt;/li&gt;
  1829. &lt;/ul&gt;
  1830. &lt;h4&gt;&lt;strong&gt;Best For&lt;/strong&gt;&lt;/h4&gt;
  1831. &lt;p&gt;If you&#39;re looking for a marketing plan for a new product, the Chief Outsiders template is a great place to start. Marketing plans for a new product will be more specific because they target one product versus its entire marketing strategy.&lt;/p&gt;
  1832. &lt;h3&gt;5. Growth Marketing Plan&lt;/h3&gt;
  1833. &lt;p&gt;Growth marketing plans use experimentation and data to drive results, like we see in &lt;a href=&quot;https://www.ventureharbour.com/marketing-plan/&quot;&gt;Venture Harbour’s Growth Marketing Plan Template&lt;/a&gt;:&lt;/p&gt;
  1834. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-7-20240801-9476441.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screencap of Venture Harbor&#39;s growth marketing template.&quot; /&gt;&lt;/p&gt;
  1835. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.ventureharbour.com/marketing-plan/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1836. &lt;p&gt;Venture Harbour&#39;s growth marketing plan is a data-driven and experiment-led alternative to the more traditional marketing plan. Their template has five steps intended for refinement with every test-measure-learn cycle. The five steps are:&lt;/p&gt;
  1837. &lt;ul&gt;
  1838. &lt;li&gt;Goal&lt;/li&gt;
  1839. &lt;li&gt;Projection&lt;/li&gt;
  1840. &lt;li&gt;Experiments&lt;/li&gt;
  1841. &lt;li&gt;Road map&lt;/li&gt;
  1842. &lt;li&gt;Insights&lt;/li&gt;
  1843. &lt;/ul&gt;
  1844. &lt;h4&gt;&lt;strong&gt;Best For&lt;/strong&gt;&lt;/h4&gt;
  1845. &lt;p&gt;I recommend this plan if you want to experiment with different platforms and campaigns. Experimentation can feel risky and unfamiliar, but this plan gives you a framework for accountability and strategy.&lt;/p&gt;
  1846. &lt;h3&gt;1. &lt;a href=&quot;https://s3.us-east-1.amazonaws.com/louisville-2019/images/LT-Marketing-Plan-Booklet.pdf&quot;&gt;Louisville Tourism&lt;/a&gt;&lt;/h3&gt;
  1847. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-8-20240801-658858.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Cover of Louisville Tourism 2023 - 24 Destination Sales and Marketing Plan.&quot; /&gt;&lt;/p&gt;
  1848. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://s3.us-east-1.amazonaws.com/louisville-2019/images/LT-Marketing-Plan-Booklet.pdf&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1849. &lt;p&gt;In my opinion, this marketing plan is a masterclass for companies in the tourism industry. It&#39;s a comprehensive game plan that covers key strategies for events, tourism programs, meetings, and conventions.&lt;/p&gt;
  1850. &lt;p&gt;It also divides its target market into growth and seed categories to allow for more focused strategies.&lt;/p&gt;
  1851. &lt;p&gt;For example, the plan recognizes millennials in Chicago, Atlanta, and Nashville as the core of its growth market, whereas people in Boston, Austin, and New York represent seed markets where potential growth opportunities exist. Then, the plan outlines objectives and tactics for reaching each market.&lt;/p&gt;
  1852. &lt;h4&gt;&lt;strong&gt;Why This Marketing Plan Works&lt;/strong&gt;&lt;/h4&gt;
  1853. &lt;ul&gt;
  1854. &lt;li&gt;The plan starts with a letter from the president and CEO of the company, who sets the stage by providing a high-level preview of the incoming developments for Louisville&#39;s tourism industry.&lt;/li&gt;
  1855. &lt;li&gt;The focus on Louisville as “Bourbon City” effectively leverages its unique cultural and culinary attributes to present a strong brand.&lt;/li&gt;
  1856. &lt;li&gt;It incorporates a variety of data from Google Analytics, Arrivalist, and visitor profiles to define their target audience with a data-informed approach.&lt;/li&gt;
  1857. &lt;/ul&gt;
  1858. &lt;h3&gt;2. &lt;a href=&quot;https://enrollmentmanagement.illinois.edu/wp-content/uploads/2020/10/2021-Marketing-Plan.pdf&quot;&gt;University of Illinois Urbana-Champaign&lt;/a&gt;&lt;/h3&gt;
  1859. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-9-20240801-3086361.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Cover of Office of Undergraduate Admissions, 2021 Marketing Plan, University of Illinois Urbana-Champaign.&quot; /&gt;&lt;/p&gt;
  1860. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://enrollmentmanagement.illinois.edu/wp-content/uploads/2020/10/2021-Marketing-Plan.pdf&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1861. &lt;p&gt;Colleges have a broad target audience, including prospective students, international students, parents, alumni, faculty, and staff.&lt;/p&gt;
  1862. &lt;p&gt;This marketing plan outlines strategies for each group as they move through different stages in the funnel.&lt;/p&gt;
  1863. &lt;p&gt;For example, students who become prospects as a high school freshman or sophomore will receive emails about getting the most out of high school and college prep classes.&lt;/p&gt;
  1864. &lt;p&gt;Once these students become juniors and seniors, thus entering the consideration stage, the emails shift focus to the college application process and other exploratory content.&lt;/p&gt;
  1865. &lt;h4&gt;&lt;strong&gt;Why This Marketing Plan Works&lt;/strong&gt;&lt;/h4&gt;
  1866. &lt;ul&gt;
  1867. &lt;li&gt;The plan incorporates competitive analysis, evaluation surveys, and other research to determine the makeup of its target audience.&lt;/li&gt;
  1868. &lt;li&gt;The plan lists each marketing program (e.g., direct mail, social media, email, etc.) and supplements it with examples on the next page.&lt;/li&gt;
  1869. &lt;li&gt;Each marketing program has its own objectives, tactics, and KPIs for measuring success.&lt;/li&gt;
  1870. &lt;/ul&gt;
  1871. &lt;h3&gt;3. &lt;a href=&quot;https://s3.us-west-1.amazonaws.com/oxnard-2020/images/VO_MarketingPlan_FY2122.pdf?v%3D1635288875&quot;&gt;Visit Oxnard&lt;/a&gt;&lt;/h3&gt;
  1872. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/marketing-strategy-examples_10a-2.webp?width=650&amp;amp;height=540&amp;amp;name=marketing-strategy-examples_10a-2.webp&quot; width=&quot;650&quot; height=&quot;540&quot; alt=&quot;Alt text: Screencap from Visit Oxnard&#39;s marketing plan. &amp;quot;Geographic markets, key selling points, and measurement of success.&amp;quot;&quot; style=&quot;height: auto; max-width: 100%; width: 650px; margin-left: auto; margin-right: auto; display: block;&quot; /&gt;&lt;span style=&quot;font-size: 14px;&quot;&gt;&lt;a href=&quot;https://s3.us-west-1.amazonaws.com/oxnard-2020/images/VO_MarketingPlan_FY2122.pdf?v=1635288875&quot; style=&quot;font-style: italic;&quot;&gt;Image Source&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
  1873. &lt;p&gt;This marketing plan by Visit Oxnard, a convention and visitors bureau, is packed with information: target markets, key performance indicators, selling points, personas, marketing tactics by channel, and much more.&lt;/p&gt;
  1874. &lt;p&gt;It also articulates the organization’s strategic plans for the upcoming fiscal year, especially as it grapples with the aftereffects of the pandemic.&lt;/p&gt;
  1875. &lt;p&gt;Lastly, it has impeccable visual appeal, with color-coded sections and strong branding elements.&lt;/p&gt;
  1876. &lt;h4&gt;&lt;strong&gt;Why This Marketing Plan Works&lt;/strong&gt;&lt;/h4&gt;
  1877. &lt;ul&gt;
  1878. &lt;li&gt;It states clear and actionable goals for the coming year.&lt;/li&gt;
  1879. &lt;li&gt;It includes data and other research that shows how the team made its decisions.&lt;/li&gt;
  1880. &lt;li&gt;It outlines how the team will measure the plan’s success.&lt;/li&gt;
  1881. &lt;/ul&gt;
  1882. &lt;h3&gt;4. &lt;a href=&quot;https://safehaven.org/wp-content/uploads/2022/08/SHFS-2022-Marketing-Strategy-UPDATED-7-26-22.pdf&quot;&gt;Safe Haven Family Shelter&lt;/a&gt;&lt;/h3&gt;
  1883. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/marketing-strategy-examples_9a-2.webp?width=650&amp;amp;height=457&amp;amp;name=marketing-strategy-examples_9a-2.webp&quot; width=&quot;650&quot; height=&quot;457&quot; alt=&quot;Alt text: Screencap of Safe Haven Family Shelter&#39;s marketing plan. &amp;quot;Goals, Objectives, Action Steps.&amp;quot;&quot; style=&quot;height: auto; max-width: 100%; width: 650px; margin-left: auto; margin-right: auto; display: block;&quot; /&gt;&lt;/p&gt;
  1884. &lt;p style=&quot;text-align: center; font-size: 14px; font-weight: normal;&quot;&gt;&lt;a href=&quot;https://safehaven.org/wp-content/uploads/2022/08/SHFS-2022-Marketing-Strategy-UPDATED-7-26-22.pdf&quot; style=&quot;font-style: italic;&quot;&gt;Image Source&lt;/a&gt;&lt;/p&gt;
  1885. &lt;p&gt;This marketing plan by a nonprofit organization is an excellent example to follow if your plan will be presented to internal stakeholders at all levels of your organization.&lt;/p&gt;
  1886. &lt;p&gt;It includes &lt;a href=&quot;https://blog.hubspot.com/marketing/how-to-write-a-smart-goal-template&quot;&gt;SMART marketing goals&lt;/a&gt;, deadlines, action steps, long-term objectives, target audiences, &lt;a href=&quot;https://blog.hubspot.com/marketing/marketing-message&quot;&gt;core marketing messages&lt;/a&gt;, and metrics.&lt;/p&gt;
  1887. &lt;p&gt;The plan is detailed yet scannable. By the end of it, one can walk away with a strong understanding of the organization’s strategic direction for its upcoming marketing efforts.&lt;/p&gt;
  1888. &lt;h4&gt;&lt;strong&gt;Why This Marketing Plan Works&lt;/strong&gt;&lt;/h4&gt;
  1889. &lt;ul&gt;
  1890. &lt;li&gt;It confirms ongoing marketing strategies and objectives while introducing new initiatives.&lt;/li&gt;
  1891. &lt;li&gt;It uses colors, fonts, and formatting to emphasize key parts.&lt;/li&gt;
  1892. &lt;li&gt;It closes with long-term goals, key themes, and other overarching topics to set the stage for the future.&lt;/li&gt;
  1893. &lt;/ul&gt;
  1894. &lt;h3&gt;5. &lt;a href=&quot;http://cms2.revize.com/revize/wrightcountynew/WCED%2520Marketing%2520Plan%25202022.pdf&quot;&gt;Wright County Economic Development&lt;/a&gt;&lt;/h3&gt;
  1895. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-12-20240801-4814392.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screencap of Wright County Economic Development’s Marketing Plan 2024&quot; /&gt;&lt;/p&gt;
  1896. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://cms2.revize.com/revize/wrightcountynew/WCED%20Marketing%20Plan%20Brochure.pdf&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1897. &lt;p&gt;Wright County Economic Development’s plan drew my attention because of its simplicity, making it good inspiration for those who’d like to outline their plan in broad strokes without frills or filler.&lt;/p&gt;
  1898. &lt;p&gt;It includes key information such as marketing partners, goals, initiatives, and costs. The sections are easy to scan and contain plenty of information for those who like to dig into the details.&lt;/p&gt;
  1899. &lt;p&gt;Most importantly, it includes a detailed breakdown of projected costs per marketing initiative, which is critical for upper-level managers and other stakeholders.&lt;/p&gt;
  1900. &lt;h4&gt;&lt;strong&gt;Why This Marketing Plan Works&lt;/strong&gt;&lt;/h4&gt;
  1901. &lt;ul&gt;
  1902. &lt;li&gt;It begins with a quick paragraph stating why the recommended changes are important.&lt;/li&gt;
  1903. &lt;li&gt;It uses clear graphics and bullet points to emphasize key points.&lt;/li&gt;
  1904. &lt;li&gt;It includes specific budget data to support decision-making.&lt;/li&gt;
  1905. &lt;/ul&gt;
  1906. &lt;h3&gt;6. &lt;a href=&quot;https://images.palmbeachculture.com/wp-content/uploads/20211221154135/21PCC058_FY22_MARKETING_PLAN-DIGITAL.pdf&quot;&gt;The Cultural Council of Palm Beach County&lt;/a&gt;&lt;/h3&gt;
  1907. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-13-20240801-3471730.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screencap of the Cultural Council of Palm Beach County’s sector marketing, promotions, and public relations goals and initiatives.&quot; /&gt;&lt;/p&gt;
  1908. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.palmbeachculture.com/wp/wp-content/uploads/2024/07/Cultural-Council-Strategic-Plan-24-26.pdf&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1909. &lt;p&gt;This marketing plan presentation by a cultural council is a great example of how to use data. It also offers extensive details of specific marketing strategies.&lt;/p&gt;
  1910. &lt;p&gt;For instance, an entire slide is dedicated to the county’s cultural tourism trends, and at the beginning of the presentation, the organization explains what an arts and culture agency is in the first place.&lt;/p&gt;
  1911. &lt;p&gt;That’s a critical piece of information for new audiences. If you’re addressing audiences outside your industry, consider defining terms at the beginning, like the Cultural Council of Palm Beach County did.&lt;/p&gt;
  1912. &lt;h4&gt;&lt;strong&gt;Why This Marketing Plan Works&lt;/strong&gt;&lt;/h4&gt;
  1913. &lt;ul&gt;
  1914. &lt;li&gt;It uses quality design and images to support the goals and priorities in the text.&lt;/li&gt;
  1915. &lt;li&gt;There are separate pages for each big idea or new strategy.&lt;/li&gt;
  1916. &lt;li&gt;It includes sections for awards and accomplishments to show how the marketing plan supports wider business goals.&lt;/li&gt;
  1917. &lt;li&gt;It defines strategies and tactics for each channel for easy skimming.&lt;/li&gt;
  1918. &lt;/ul&gt;
  1919. &lt;h3&gt;7. &lt;a href=&quot;https://user-epawwfr.cld.bz/2021-Marketing-Plan-Final&quot;&gt;Cabarrus County Convention &amp;amp; Visitors Bureau&lt;/a&gt;&lt;/h3&gt;
  1920. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-14-20240801-5994016.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screencap of Cabarrus County Convention &amp;amp; Visitors Bureau marketing strategies.&quot; /&gt;&lt;/p&gt;
  1921. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.cabcocvb.com/what-we-do/marketing-communications/marketing-plan/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1922. &lt;p&gt;The Cabarrus County Convention &amp;amp; Visitors Bureau takes a slightly different approach with its marketing plan, formatting it like a physical magazine.&lt;/p&gt;
  1923. &lt;p&gt;It offers information on the county’s target audience, channels, goals, KPIs, and public relations strategies and initiatives.&lt;/p&gt;
  1924. &lt;p&gt;I especially love that the plan includes contact information for the bureau’s staff, so it’s easy for stakeholders to contact the appropriate person for a specific query.&lt;/p&gt;
  1925. &lt;h4&gt;&lt;strong&gt;Why This Marketing Plan Works&lt;/strong&gt;&lt;/h4&gt;
  1926. &lt;ul&gt;
  1927. &lt;li&gt;It uses infographics to expand on specific concepts, like how visitors benefit a community.&lt;/li&gt;
  1928. &lt;li&gt;It highlights the team members responsible for each initiative with a photo to emphasize accountability and community.&lt;/li&gt;
  1929. &lt;li&gt;It closes with an event calendar for transparency into key dates for events.&lt;/li&gt;
  1930. &lt;/ul&gt;
  1931. &lt;h3&gt;8. &lt;a href=&quot;https://www.visitbillings.com/sites/default/files/2020-2021_Marketing_Plan.pdf&quot;&gt;Visit Billings&lt;/a&gt;&lt;/h3&gt;
  1932. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-15-20240801-7984846.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screencap of Visit Billings FY24 Goals &amp;amp; Tactics.&quot; /&gt;&lt;/p&gt;
  1933. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.visitbillings.com/sites/default/files/2023-2024%20Marketing%20Plan.pdf&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1934. &lt;p&gt;Visit Billings’ comprehensive marketing plan uses a magazine-style format similar to Cabarrus County’s. With sections for each planned strategy, it offers a wealth of information for internal stakeholders and potential investors.&lt;/p&gt;
  1935. &lt;p&gt;I especially love its content strategy section, which details the organization’s prior efforts and its current objectives for each content platform.&lt;/p&gt;
  1936. &lt;p&gt;At the end, it includes strategic goals and budgets — a good move to imitate if your primary audience would not need this information highlighted at the forefront.&lt;/p&gt;
  1937. &lt;h4&gt;&lt;strong&gt;Why This Marketing Plan Works&lt;/strong&gt;&lt;/h4&gt;
  1938. &lt;ul&gt;
  1939. &lt;li&gt;It includes a section on the buyer journey, which offers clarity on the reasoning for marketing plan decisions.&lt;/li&gt;
  1940. &lt;li&gt;The design calls out special topics that could impact the audience, such as safety concerns or staycations.&lt;/li&gt;
  1941. &lt;li&gt;Clear headings make it easy to scan this comprehensive report.&lt;/li&gt;
  1942. &lt;/ul&gt;
  1943. &lt;p&gt;I’ve collected a few of my favorite recent marketing strategies below so you can get some creative inspiration and see how these differ from a full-blown marketing plan.&lt;/p&gt;
  1944. &lt;p&gt;Below is a list that includes &lt;a href=&quot;https://blog.hubspot.com/topic-learning-path/email-marketing&quot;&gt;email marketing&lt;/a&gt;, &lt;a href=&quot;https://blog.hubspot.com/marketing/seo-strategy&quot;&gt;SEO marketing&lt;/a&gt;, &lt;a href=&quot;https://blog.hubspot.com/marketing/public-relations&quot;&gt;PR marketing&lt;/a&gt;, and more. I’ve included companies small and big as well as influencers and solo content creators.&lt;/p&gt;
  1945. &lt;p&gt;I’ve also highlighted a few distinguishing features in each example, so you can easily adapt and apply them to your own marketing strategies.&lt;/p&gt;
  1946. &lt;h3&gt;1. &lt;a href=&quot;https://gldn.com/&quot;&gt;GLDN&lt;/a&gt;&lt;/h3&gt;
  1947. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-16-20240801-5619465.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Animated GIF from a GLDN email, with rotating photos of wedding bands and people wearing wedding bands. It says: “GLDN vow. Get on the bandwagon.”&quot; /&gt;&lt;/p&gt;
  1948. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://gldn.com/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1949. &lt;p&gt;It’s frankly pretty rare that I regularly open emails from businesses that want my money. The rate at which some companies hit “send” is enough to make even a Kardashian want a break from consumerism.&lt;/p&gt;
  1950. &lt;p&gt;GLDN, an online jewelry store that specializes in affordable and personalized pieces, is a diamond in the rough (see what I did there?).&lt;/p&gt;
  1951. &lt;p&gt;A few weeks before my birthday, GLDN sent me an email with the subject, “What do you want for your birthday? 🎂.” Corporate happy birthdays are par for the course these days, but when dozens of them appear in my inbox overnight, I’m less likely to open them.&lt;/p&gt;
  1952. &lt;p&gt;Because GLDN slid into my inbox before I got corporate birthday-email fatigue, the personalization felt, well, more &lt;em&gt;personal&lt;/em&gt;, even though my name wasn’t part of the subject line.&lt;/p&gt;
  1953. &lt;p&gt;(And it must be mentioned: GLDN also stands out for its solid punning. “Get on the &lt;em&gt;band&lt;/em&gt;wagon” is clever but not cloying, and it works even if you don’t catch the double entendre.)&lt;/p&gt;
  1954. &lt;h4&gt;&lt;strong&gt;Strategic Takeaways for Email Marketing&lt;/strong&gt;&lt;/h4&gt;
  1955. &lt;ul&gt;
  1956. &lt;li&gt;Personalize.&lt;/li&gt;
  1957. &lt;li&gt;Get ahead of the competition (literally).&lt;/li&gt;
  1958. &lt;/ul&gt;
  1959. &lt;h4&gt;&lt;strong&gt;Why This Marketing Strategy Works&lt;/strong&gt;&lt;/h4&gt;
  1960. &lt;p&gt;&lt;strong&gt;Personalization&lt;/strong&gt; isn’t about just using customers’ first names — it’s about &lt;strong&gt;making them feel seen&lt;/strong&gt;. Acknowledging my birthday earlier than other brands feels more like a friend asking to make birthday plans than a business asking for my money.&lt;/p&gt;
  1961. &lt;h3&gt;2. Ilona Maher, U.S. Olympic women’s rugby player and Secret deodorant brand ambassador&lt;/h3&gt;
  1962. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-17-20240801-2261987.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 450px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screen cap of a behind-the-scenes video of Ilona Maher’s Secret deodorant commercial. Text reads, “Sometimes I forget my own strength.”&quot; /&gt;&lt;/p&gt;
  1963. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.instagram.com/ilonamaher/reel/C86G_4nx_Pv/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  1964. &lt;p&gt;U.S. women’s rugby player Ilona Maher took TikTok by storm the summer of 2021. The delayed Olympic Games were underway in Tokyo, and the rest of the world was cautiously emerging from pandemic lockdowns.&lt;/p&gt;
  1965. &lt;p&gt;Maher had a still-impressive 86K followers when she started making videos to pass the time while the team was locked down in quarantine. It exploded to 800K in just a few weeks.&lt;/p&gt;
  1966. &lt;p&gt;Today she has a combined 2.5 million followers on Instagram and TikTok, but her content remains fundamentally the same: body positivity, #beautybeastbrains, rugby, and lighthearted behind-the-scenes content.&lt;/p&gt;
  1967. &lt;p&gt;Over the past few years, Maher built trust and a long-term relationship with her audience, earning U.S. women’s rugby millions of new fans — and millions of dollars.&lt;/p&gt;
  1968. &lt;p&gt;In July 2024, businesswoman Michele Kang announced a $4 million donation to the team, thanks in part to Maher’s fierce social media presence and the attention she brought to women’s sports.&lt;/p&gt;
  1969. &lt;p&gt;Like many influencers, she’s parlayed TikTok success into paid partnerships, but her recent content, even the ads, shows off her goofy humor just as much as it did in 2021.&lt;/p&gt;
  1970. &lt;h4&gt;&lt;strong&gt;Strategic Takeaways for Social Media Marketing&lt;/strong&gt;&lt;/h4&gt;
  1971. &lt;ul&gt;
  1972. &lt;li&gt;Build trust and a long-term relationship with your audience.&lt;/li&gt;
  1973. &lt;li&gt;Prioritize great content over paid partnerships.&lt;/li&gt;
  1974. &lt;li&gt;Be &lt;em&gt;consistently&lt;/em&gt; authentic to your core values.&lt;/li&gt;
  1975. &lt;/ul&gt;
  1976. &lt;h4&gt;&lt;strong&gt;Why This Marketing Strategy Works&lt;/strong&gt;&lt;/h4&gt;
  1977. &lt;p&gt;Yapping about “authenticity” is making every marketer’s voice hoarse, but that doesn’t mean we’re &lt;em&gt;wrong&lt;/em&gt;. Especially when it comes to influencer marketing.&lt;/p&gt;
  1978. &lt;p&gt;In an era where influencer careers rise and fall faster than you can doom scroll, Maher stands out for playing the long game.&lt;/p&gt;
  1979. &lt;p&gt;Her love of rugby — and her blistering takedowns of body-shaming trolls — is &lt;strong&gt;consistent&lt;/strong&gt;, &lt;strong&gt;authentic&lt;/strong&gt;, and still a lot of &lt;strong&gt;fun&lt;/strong&gt; to watch.&lt;/p&gt;
  1980. &lt;h3&gt;3. Pridemore Properties&lt;/h3&gt;
  1981. &lt;div class=&quot;hs-embed-wrapper&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 540px; min-width: 256px; display: block; margin: auto; text-align: center;&quot;&gt;
  1982. &lt;div class=&quot;hs-embed-content-wrapper&quot;&gt;
  1983. &lt;blockquote class=&quot;instagram-media&quot; style=&quot;background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;
  1984. &lt;div style=&quot;padding:16px;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/C9KjT6IJHia/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot;background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;&quot;&gt;
  1985. &lt;div style=&quot;display: flex; flex-direction: row; align-items: center;&quot;&gt;
  1986. &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;&quot;&gt;&amp;nbsp;&lt;/div&gt;
  1987. &lt;div style=&quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center;&quot;&gt;
  1988. &lt;div style=&quot;background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;&quot;&gt;&amp;nbsp;&lt;/div&gt;
  1989. &lt;div style=&quot;background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;&quot;&gt;&amp;nbsp;&lt;/div&gt;
  1990. &lt;/div&gt;
  1991. &lt;/div&gt;
  1992. &lt;div style=&quot;padding: 19% 0;&quot;&gt;&amp;nbsp;&lt;/div&gt;
  1993. &lt;div style=&quot;display:block; height:50px; margin:0 auto 12px; width:50px;&quot;&gt;&amp;nbsp;&lt;/div&gt;
  1994. &lt;div style=&quot;padding-top: 8px;&quot;&gt;
  1995. &lt;div style=&quot;color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;&quot;&gt;View this post on Instagram&lt;/div&gt;
  1996. &lt;/div&gt;
  1997. &lt;div style=&quot;padding: 12.5% 0;&quot;&gt;&amp;nbsp;&lt;/div&gt;
  1998. &lt;div style=&quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;&quot;&gt;
  1999. &lt;div&gt;
  2000. &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);&quot;&gt;&amp;nbsp;&lt;/div&gt;
  2001. &lt;div style=&quot;background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;&quot;&gt;&amp;nbsp;&lt;/div&gt;
  2002. &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);&quot;&gt;&amp;nbsp;&lt;/div&gt;
  2003. &lt;/div&gt;
  2004. &lt;div style=&quot;margin-left: 8px;&quot;&gt;
  2005. &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;&quot;&gt;&amp;nbsp;&lt;/div&gt;
  2006. &lt;div style=&quot;width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)&quot;&gt;&amp;nbsp;&lt;/div&gt;
  2007. &lt;/div&gt;
  2008. &lt;div style=&quot;margin-left: auto;&quot;&gt;
  2009. &lt;div style=&quot;width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);&quot;&gt;&amp;nbsp;&lt;/div&gt;
  2010. &lt;div style=&quot;background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);&quot;&gt;&amp;nbsp;&lt;/div&gt;
  2011. &lt;div style=&quot;width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);&quot;&gt;&amp;nbsp;&lt;/div&gt;
  2012. &lt;/div&gt;
  2013. &lt;/div&gt;
  2014. &lt;div style=&quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;&quot;&gt;
  2015. &lt;div style=&quot;background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&amp;nbsp;&lt;/div&gt;
  2016. &lt;div style=&quot;background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&amp;nbsp;&lt;/div&gt;
  2017. &lt;/div&gt;
  2018. &lt;/a&gt;
  2019. &lt;p style=&quot;color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https://www.instagram.com/reel/C9KjT6IJHia/?utm_source=ig_embed&amp;amp;utm_campaign=loading&quot; style=&quot;color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot;&gt;A post shared by The Pridemore Team at Compass (@pridemoreproperties)&lt;/a&gt;&lt;/p&gt;
  2020. &lt;/div&gt;
  2021. &lt;/blockquote&gt;
  2022. &lt;/div&gt;
  2023. &lt;/div&gt;
  2024. &lt;p&gt;Social media marketing, particularly when it goes viral, is nearly impossible to imitate without simply piggybacking on other creators.&lt;/p&gt;
  2025. &lt;p&gt;So don’t try.&lt;/p&gt;
  2026. &lt;p&gt;A real estate agent in Charlotte, North Carolina, says he asked his Gen Z employee to edit a video of a house tour.&lt;/p&gt;
  2027. &lt;p&gt;The resulting video — whether it was the employee’s idea of a joke or an idea they hatched together doesn’t really matter — edits out everything &lt;em&gt;except&lt;/em&gt; the real estate agent taking a breath at the beginning of his sentences.&lt;/p&gt;
  2028. &lt;p&gt;It’s a 15-second ASMR nightmare fit to score a horror movie. It’s also hilarious.&lt;/p&gt;
  2029. &lt;p&gt;But it’s not funny just because of the video itself — it’s funny because it’s surprising. It (gently) cashes in on stereotypes of Gen Z employees not taking their jobs too seriously, and that shared cultural understanding makes it accessible to an audience much bigger than Gen Zers.&lt;/p&gt;
  2030. &lt;p&gt;Of course, a thousand similar videos popped up in the wake of Pridemore Properties’ viral sensation, and some of them undoubtedly performed well on social media. But unless the copycats add something new, they’re unlikely to see sustained engagement.&lt;/p&gt;
  2031. &lt;p&gt;Here’s another great example of strategic surprise in a more traditional advertisement. The NHL’s &lt;a href=&quot;https://www.youtube.com/watch?v%3DB9XgvKbGtew&quot;&gt;“love makes you do crazy things&lt;/a&gt;&lt;a href=&quot;https://www.youtube.com/watch?v%3DB9XgvKbGtew&quot;&gt;”&lt;/a&gt; ad is about a couple who watched every Colorado Avalanche playoff game together through their 10-year relationship.&lt;/p&gt;
  2032. &lt;p&gt;The twist would need a spoiler alert if I said anything more, but take a look and see how &lt;strong&gt;subverting expectations can create a memorable impression&lt;/strong&gt;.&lt;/p&gt;
  2033. &lt;div class=&quot;hs-embed-wrapper&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;&quot;&gt;
  2034. &lt;div class=&quot;hs-embed-content-wrapper&quot;&gt;
  2035. &lt;div style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;&quot;&gt;&lt;iframe width=&quot;560&quot; height=&quot;315&quot; src=&quot;https://www.youtube.com/embed/B9XgvKbGtew?si=VKc86Nui9VfLQkW0&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot; style=&quot;position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  2036. &lt;/div&gt;
  2037. &lt;/div&gt;
  2038. &lt;h4&gt;&lt;strong&gt;Strategic Takeaways for Social Media Marketing&lt;/strong&gt;&lt;/h4&gt;
  2039. &lt;ul&gt;
  2040. &lt;li&gt;“Going viral” isn’t a goal; it’s an outcome.&lt;/li&gt;
  2041. &lt;li&gt;Be surprising. &lt;strong&gt;Subvert expectations.&lt;/strong&gt;&lt;/li&gt;
  2042. &lt;li&gt;Be weird and niche if you want to be weird and niche, but &lt;strong&gt;establishing a shared cultural understanding&lt;/strong&gt; might result in a bigger audience.&lt;/li&gt;
  2043. &lt;/ul&gt;
  2044. &lt;h4&gt;&lt;strong&gt;Why This Marketing Strategy Works&lt;/strong&gt;&lt;/h4&gt;
  2045. &lt;p&gt;Pridemore Properties’ Instagram smash hit is unexpected, to say the least. You think you’re getting a home tour that takes your figurative breath away; you get a home tour that takes the agent’s literal breath away.&lt;/p&gt;
  2046. &lt;h3&gt;4. &lt;a href=&quot;https://fckoatly.com/sued-by-the-spanish-milk-lobby&quot;&gt;Oatly&lt;/a&gt;&lt;/h3&gt;
  2047. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-19-20240801-8964502.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screen cap of FckOatly.com. An illustrated sign reads, “Sued by the Spanish milk lobby.”&quot; /&gt;&lt;/p&gt;
  2048. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://fckoatly.com/sued-by-the-spanish-milk-lobby&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  2049. &lt;p&gt;Oatly is known as much for its anti-marketing as its oat milk.&lt;/p&gt;
  2050. &lt;p&gt;One example: The Spanish dairy lobby sued Oatly in 2020, claiming that the Oatly slogan “it’s like milk, but for humans” misled consumers into thinking that oat drink was the same as cow’s milk. Oatly responded by posting the entire lawsuit online.&lt;/p&gt;
  2051. &lt;p&gt;Our own Caroline Forsey got the scoop from Oatly CEO Brendan Lewis for a recent &lt;a href=&quot;https://blog.hubspot.com/masters-in-marketing-subscribe&quot;&gt;Masters in Marketing&lt;/a&gt; &lt;a href=&quot;https://blog.hubspot.com/masters-in-marketing-subscribe&quot;&gt;newsletter&lt;/a&gt;. She wrote, “Oatly’s secret sauce [is that it’s] a mission-led company that happens to sell oat milk; it’s not a product-led company in search of a mission.”&lt;/p&gt;
  2052. &lt;p&gt;&lt;strong&gt;That mission — sustainability — is more important than bad publicity.&lt;/strong&gt; Instead of going on the defensive or trying to bury the story, Oatly saw an opportunity to bring more attention to its mission.&lt;/p&gt;
  2053. &lt;h4&gt;&lt;strong&gt;Strategic Takeaways for Mission-First Marketing&lt;/strong&gt;&lt;/h4&gt;
  2054. &lt;ul&gt;
  2055. &lt;li&gt;This one isn’t for everybody. But if your company is &lt;strong&gt;mission first, product second&lt;/strong&gt;, take advantage of the freedom that gives you.&lt;/li&gt;
  2056. &lt;li&gt;If embracing negative publicity is a bridge too far, think about strategies that take advantage of mission-first positioning, like REI (below).&lt;/li&gt;
  2057. &lt;/ul&gt;
  2058. &lt;h4&gt;Why This Marketing Strategy Works&lt;/h4&gt;
  2059. &lt;p&gt;Oatly’s strategy may &lt;em&gt;look&lt;/em&gt; like it amounts to trolling its haters, but it’s just the outcome of a very nimble marketing plan.&lt;/p&gt;
  2060. &lt;p&gt;Another one of my favorite examples of mission-first marketing is REI’s &lt;a href=&quot;https://www.rei.com/opt-outside&quot;&gt;#OptOutside&lt;/a&gt; campaign, in which the company shuts down both virtual and brick-and-mortar stores every Black Friday.&lt;/p&gt;
  2061. &lt;h3&gt;5. &lt;a href=&quot;https://www.ogilvy.com/work/totalmente&quot;&gt;Total by Verizon&lt;/a&gt;&lt;/h3&gt;
  2062. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-20-20240801-7460261.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screencap from the Totalmente Verizon commercial. A man in sunglasses dances in triplicate against a background of blue and pink.&quot; /&gt;&lt;/p&gt;
  2063. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.ogilvy.com/work/totalmente&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  2064. &lt;p&gt;We often remind ourselves to “know your audience” in our marketing plans, but it can also be deployed as a stand-alone marketing strategy. Take a look at what Ogilvy did for this Verizon commercial:&lt;/p&gt;
  2065. &lt;div class=&quot;hs-embed-wrapper&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;&quot;&gt;
  2066. &lt;div class=&quot;hs-embed-content-wrapper&quot;&gt;
  2067. &lt;div style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;&quot;&gt;&lt;iframe style=&quot;position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;&quot; src=&quot;https://www.youtube.com/embed/7R3bHLlvgdk?si=7l60UYW0RGXNhvAu&quot; width=&quot;560&quot; height=&quot;315&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  2068. &lt;/div&gt;
  2069. &lt;/div&gt;
  2070. &lt;br /&gt;
  2071. &lt;p&gt;Verizon’s toe-tapping, hip-shaking Totalmente (aka Total by Verizon, a contractless phone plan) ad debuted during Univision’s Spanish-language broadcast of Super Bowl LVIII. The ad reinvents the 1998 Elvis Crespo song “Suavemente,” an earworm if I’ve ever heard one, replacing the lyrics with Total by Verizon features.&lt;/p&gt;
  2072. &lt;p&gt;Verizon Value’s CMO and VP of Marketing, Cheryl Gresham, has admitted that she didn’t know much about marketing to a majority-Latinx audience.&lt;/p&gt;
  2073. &lt;p&gt;In an interview with &lt;a href=&quot;https://www.campaignlive.com/article/why-total-verizon-updated-suavemente-its-televisaunivision-super-bowl-spot/1861013&quot;&gt;Campaign Live&lt;/a&gt;, she said she didn’t think the idea would have gotten off the ground “if it had just been me and a lot of other people that had a background like myself in that room.”&lt;/p&gt;
  2074. &lt;p&gt;CampaignLive wrote, “Gresham says the team opted for a creative concept that spoke to all the Latinos in the room — despite Gresham herself not understanding the connection.”&lt;/p&gt;
  2075. &lt;p&gt;Gresham’s marketing strategy hinged on knowing her audience and, just as importantly, trusting her fellow marketers who knew how to reach that audience.&lt;/p&gt;
  2076. &lt;h4&gt;&lt;strong&gt;Strategic Takeaways for Demographic Marketing&lt;/strong&gt;&lt;/h4&gt;
  2077. &lt;ul&gt;
  2078. &lt;li&gt;Know what you don’t know.&lt;/li&gt;
  2079. &lt;li&gt;Foster diversity in marketing leadership and staff.&lt;/li&gt;
  2080. &lt;li&gt;Know your audience.&lt;/li&gt;
  2081. &lt;/ul&gt;
  2082. &lt;h4&gt;&lt;strong&gt;Why This Marketing Strategy Works&lt;/strong&gt;&lt;/h4&gt;
  2083. &lt;p&gt;The catchy tune and the great storytelling certainly don’t hurt.&lt;/p&gt;
  2084. &lt;p&gt;But more than that, Ogilvy and Verizon dug deep into Latinx culture — more than 25 years deep — to craft an ad that doesn’t feel like it’s just responding to the latest trend. They also tapped Venezuelan American comedian, musician, and producer Fred Armisen to direct the spot.&lt;/p&gt;
  2085. &lt;h3&gt;6. Chappell Roan&lt;/h3&gt;
  2086. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-21-20240801-1566915.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screencap of Chappell Roan’s Instagram. A woman in drag makeup and red curls stares at the camera. &quot; /&gt;&lt;/p&gt;
  2087. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.instagram.com/p/CxggEgjyIx-/?hl=en&amp;amp;img_index=1&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  2088. &lt;p&gt;Singer Chappell Roan’s decade-long overnight success story is well documented by now, but there’s still a lot to learn from the Midwestern princess about personal (re)branding.&lt;/p&gt;
  2089. &lt;p&gt;Chappell Roan spent nearly 10 years releasing music as Kayleigh Rose, whose sweet girl-next-door appeal found limited success. In addition to talent, hard work, and some good luck — not forces to be taken lightly — Rose rebranded as Roan in 2017.&lt;/p&gt;
  2090. &lt;p&gt;It wasn’t just a name or hair color change. It was a fully integrated marketing strategy dressed up in red curls and drag makeup.&lt;/p&gt;
  2091. &lt;p&gt;&lt;a href=&quot;https://www.linkedin.com/in/samstryker1/&quot;&gt;Sam Stryker&lt;/a&gt;, Associate Creative Director at &lt;a href=&quot;https://www.dentsucreative.com/&quot;&gt;Dentsu Creative&lt;/a&gt;, wrote of Roan in &lt;a href=&quot;https://www.linkedin.com/posts/samstryker1_the-rise-of-pop-star-chappell-roan-is-an-activity-7185986226435375104-4TVh/&quot;&gt;a LinkedIn post&lt;/a&gt;, “In 2024, social media marketing and traditional marketing are one and the same.”&lt;/p&gt;
  2092. &lt;p&gt;Stryker notes that &lt;a href=&quot;https://x.com/sbstryker/status/1799969442472059108&quot;&gt;Roan’s team capitalized&lt;/a&gt; on a combination of old-school and social media strategies, like Roan opening for Olivia Rodrigo’s early 2024 tour and her community-centered social media presence.&lt;/p&gt;
  2093. &lt;p&gt;Stryker calls it “a powder keg for success.”&lt;/p&gt;
  2094. &lt;h4&gt;&lt;strong&gt;Strategic Takeaways for Personal (Re)Branding&lt;/strong&gt;&lt;/h4&gt;
  2095. &lt;ul&gt;
  2096. &lt;li&gt;Jump at opportunities.&lt;/li&gt;
  2097. &lt;li&gt;Build a 360° strategy that mixes old- and new-school marketing.&lt;/li&gt;
  2098. &lt;li&gt;Even (especially!) if your personal rebranding introduces a surprising new look, stick to your core values.&lt;/li&gt;
  2099. &lt;/ul&gt;
  2100. &lt;h4&gt;Why This Marketing Strategy Works&lt;/h4&gt;
  2101. &lt;p&gt;Roan’s self-reinvention didn’t feel like she was leaving Kayleigh Rose behind in favor of a slick corporate campaign — it was a singer coming into her own power.&lt;/p&gt;
  2102. &lt;p&gt;And if it seemed like the whole world discovered Chappell Roan at the same time in early 2024, that’s because she jumped at opportunities across traditional channels and social media.&lt;/p&gt;
  2103. &lt;p&gt;Authenticity + traditional marketing + social media marketing = an exploding star. A supernova, if you will.&lt;/p&gt;
  2104. &lt;h3&gt;7. Denver International Airport&lt;/h3&gt;
  2105. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-22-20240801-6601150.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  2106. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://x.com/DENAirport/status/1037082873780727808&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  2107. &lt;p&gt;“Local marketing” might conjure up visions of slick used-car dealers yelling through megaphones, but Denver International proves that it’s a whole lot more.&lt;/p&gt;
  2108. &lt;p&gt;Before ground broke on Denver International Airport — this is back in 1989 — the conspiracy theories were already a mile high.&lt;/p&gt;
  2109. &lt;p&gt;It was the Illuminati’s headquarters. It sat atop miles of secret tunnels and underground bunkers that were used by lizard people who may or may not be extraterrestrials. After the airport opened in 1995, the theories only snowballed.&lt;/p&gt;
  2110. &lt;p&gt;If you can’t beat ’em, join ’em. And have a little fun while you’re doing it.&lt;/p&gt;
  2111. &lt;p&gt;That was Stacey Stegman’s marketing strategy when the airport began remodeling in 2018.&lt;/p&gt;
  2112. &lt;p&gt;The airport’s Senior Vice President of Communications, Marketing, and Customer Experience told the &lt;a href=&quot;https://omny.fm/shows/mission-implausible/elite-doomsday-bunkers-at-denver-international-air&quot;&gt;Mission Implausible podcast&lt;/a&gt; that when she started, “the team that I worked with was very into disputing every conspiracy … and pushing back when we got questions from the public or passengers.”&lt;/p&gt;
  2113. &lt;p&gt;Stegman asked herself, “Why are we doing that? Let&#39;s have some fun with it, and let’s talk about it and make it part of who we are and part of our brand.”&lt;/p&gt;
  2114. &lt;p&gt;The airport went all in on local lore during the 2018 remodel. From the airport that brought you &lt;a href=&quot;https://www.cpr.org/2019/11/04/everything-you-ever-wanted-to-know-about-blucifer-the-demon-horse-of-dia/&quot;&gt;Blucifer&lt;/a&gt;:&lt;/p&gt;
  2115. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-23-20240801-5745326.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  2116. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://x.com/DENAirport/status/1037082873780727808&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  2117. &lt;h4&gt;&lt;strong&gt;Strategic Takeaways for PR Marketing and Local Marketing&lt;/strong&gt;&lt;/h4&gt;
  2118. &lt;ul&gt;
  2119. &lt;li&gt;Embrace your local identity. Even if that local identity involves lizard people.&lt;/li&gt;
  2120. &lt;li&gt;Don’t be afraid to have fun with a PR campaign.&lt;/li&gt;
  2121. &lt;/ul&gt;
  2122. &lt;h4&gt;&lt;strong&gt;Why This Marketing Strategy Works&lt;/strong&gt;&lt;/h4&gt;
  2123. &lt;p&gt;Airports are often nearly indistinguishable from one another, but DIA’s commitment to the bit makes it stand out.&lt;/p&gt;
  2124. &lt;p&gt;It also gives the airport some personality, which is not a phrase I thought I’d be writing today, but it does make for memorable marketing.&lt;/p&gt;
  2125. &lt;h3&gt;8. HubSpot&lt;/h3&gt;
  2126. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/marketing-strategy-examples-24-20240801-1245535.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Screencap of Safe Haven Family Shelter&#39;s marketing plan. “Goals, Objectives, Action Steps.”&quot; /&gt;&lt;/p&gt;
  2127. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/seo-strategy&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  2128. &lt;p&gt;I’ve saved the best for last, so let’s talk about how we do search engine optimization (SEO) here at HubSpot.&lt;/p&gt;
  2129. &lt;p&gt;More than anywhere else I’ve worked, HubSpot puts a &lt;em&gt;lot&lt;/em&gt; of resources behind its SEO.&lt;/p&gt;
  2130. &lt;p&gt;It’s important for us to rank high on &lt;a href=&quot;https://blog.hubspot.com/marketing/hubspots-serp-secrets&quot;&gt;search engine result pages&lt;/a&gt; (SERPs) to attract new users to our site. So we create lots of valuable content that’s driven by data — like using &lt;a href=&quot;https://blog.hubspot.com/marketing/how-to-do-keyword-research-ht&quot;&gt;monthly search volume&lt;/a&gt; (MSV) to make sure we’re answering the questions that our audience (that’s you!) have.&lt;/p&gt;
  2131. &lt;h4&gt;&lt;strong&gt;Strategic Takeaways for SEO Marketing&lt;/strong&gt;&lt;/h4&gt;
  2132. &lt;ul&gt;
  2133. &lt;li&gt;Know what your audience is searching for — including what follow-up questions they’ll have — and create content for them, not for Google.&lt;/li&gt;
  2134. &lt;li&gt;Adapt and evolve, but eyes on the prize: Even though AI is changing the search landscape, great content is still at the root of great SEO.&lt;/li&gt;
  2135. &lt;/ul&gt;
  2136. &lt;h4&gt;&lt;strong&gt;Why This Marketing Strategy Works&lt;/strong&gt;&lt;/h4&gt;
  2137. &lt;p&gt;Because we have a long history of &lt;strong&gt;creating valuable content&lt;/strong&gt;, HubSpot.com is highly likely to rank in the SERPs whenever you search Google for relevant keywords.&lt;/p&gt;
  2138. &lt;p&gt;Good SEO is an essential part of your digital marketing plan, but remember that it’s not going to provide instant gratification. We’ve been adapting our SEO strategies for years, and in this new AI-powered search world, we’re evolving faster than ever.&lt;/p&gt;
  2139. &lt;p&gt;We’ve made it easy to borrow from our SEO marketing strategies with a ton of &lt;a href=&quot;https://www.hubspot.com/resources/seo&quot;&gt;free resources&lt;/a&gt;.&lt;/p&gt;
  2140. &lt;h2&gt;&lt;strong&gt;Marketing Plan FAQs&lt;/strong&gt;&lt;/h2&gt;
  2141. &lt;h3&gt;What is a typical marketing plan?&lt;/h3&gt;
  2142. &lt;p&gt;In my experience, most marketing plans outline the following aspects of a business&#39; marketing:&lt;/p&gt;
  2143. &lt;ul&gt;
  2144. &lt;li&gt;Strategies&lt;/li&gt;
  2145. &lt;li&gt;Objectives&lt;/li&gt;
  2146. &lt;li&gt;Target audience&lt;/li&gt;
  2147. &lt;li&gt;Tactics&lt;/li&gt;
  2148. &lt;/ul&gt;
  2149. &lt;p&gt;Each marketing plan should include one or more goals, the path your team will take to meet those goals, and how you plan to measure success.&lt;/p&gt;
  2150. &lt;p&gt;For example, if I were a tech startup that&#39;s launching a new mobile app, my marketing plan would include:&lt;/p&gt;
  2151. &lt;ul&gt;
  2152. &lt;li&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/target-audience&quot;&gt;Target audience&lt;/a&gt; or &lt;a href=&quot;https://blog.hubspot.com/marketing/buyer-persona-research&quot;&gt;buyer personas&lt;/a&gt; for the app.&lt;/li&gt;
  2153. &lt;li&gt;Outline of &lt;a href=&quot;https://blog.hubspot.com/marketing/write-value-proposition&quot;&gt;how app features meet audience needs&lt;/a&gt;.&lt;/li&gt;
  2154. &lt;li&gt;&lt;a href=&quot;https://offers.hubspot.com/competitive-analysis-templates?hubs_post-cta%3Dbody&quot;&gt;Competitive analysis&lt;/a&gt;.&lt;/li&gt;
  2155. &lt;li&gt;Goals for &lt;a href=&quot;https://blog.hubspot.com/marketing/conversion-funnel&quot;&gt;conversion funnel&lt;/a&gt; and &lt;a href=&quot;https://blog.hubspot.com/service/customer-acquisition&quot;&gt;user acquisition&lt;/a&gt;.&lt;/li&gt;
  2156. &lt;li&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/marketing-strategy&quot;&gt;Marketing strategies and tactics&lt;/a&gt; for user acquisition.&lt;/li&gt;
  2157. &lt;/ul&gt;
  2158. &lt;p&gt;&lt;strong&gt;Featured resource:&lt;/strong&gt; &lt;a href=&quot;https://offers.hubspot.com/marketing-plan-template?hubs_post-cta%3Dbody&quot;&gt;Free Marketing Plan&lt;/a&gt; &lt;a href=&quot;https://offers.hubspot.com/marketing-plan-template?hubs_post-cta%3Dbody&quot;&gt;Template&lt;/a&gt;&lt;/p&gt;
  2159. &lt;h3&gt;What should a good marketing plan include?&lt;/h3&gt;
  2160. &lt;p&gt;A good marketing plan creates a clear road map for your unique marketing team. This means that the best marketing plan for your business will be distinct to your team and business needs.&lt;/p&gt;
  2161. &lt;p&gt;That said, most marketing plans will include one or more of the following sections:&lt;/p&gt;
  2162. &lt;ul&gt;
  2163. &lt;li&gt;Clear analysis of the target market&lt;/li&gt;
  2164. &lt;li&gt;A detailed description of the product or service&lt;/li&gt;
  2165. &lt;li&gt;Competitive analysis&lt;/li&gt;
  2166. &lt;li&gt;Strategic marketing mix details (such as product, price, place, and promotion)&lt;/li&gt;
  2167. &lt;li&gt;Measurable goals with defined timelines&lt;/li&gt;
  2168. &lt;/ul&gt;
  2169. &lt;p&gt;This can help you build the best marketing plan for your business.&lt;/p&gt;
  2170. &lt;p&gt;A good marketing plan also includes your product or service&#39;s unique &lt;a href=&quot;https://blog.hubspot.com/marketing/write-value-proposition&quot;&gt;value proposition&lt;/a&gt;, a comprehensive marketing strategy including online and offline channels, and a defined budget.&lt;/p&gt;
  2171. &lt;p&gt;&lt;strong&gt;Featured resource:&lt;/strong&gt; &lt;a href=&quot;https://offers.hubspot.com/value-proposition-templates?hubs_post-cta%3Dbody&quot;&gt;Value Proposition Templates&lt;/a&gt;&lt;/p&gt;
  2172. &lt;h3&gt;What are the most important parts of a marketing plan?&lt;/h3&gt;
  2173. &lt;p&gt;When you‘re planning a road trip, you need a map to help define your route, step-by-step directions, and an estimate of how long it will take to get to your destination. It’s literally &lt;em&gt;how&lt;/em&gt; you get there that matters.&lt;/p&gt;
  2174. &lt;p&gt;Like a road map, a marketing plan is only useful if it helps you get to where you want to go. No one part is more important than the other.&lt;/p&gt;
  2175. &lt;p&gt;That said, you can use the list below to make sure that you&#39;ve added, or at least considered, each of the following in your marketing plan:&lt;/p&gt;
  2176. &lt;ul&gt;
  2177. &lt;li&gt;Marketing goals&lt;/li&gt;
  2178. &lt;li&gt;Executive summary&lt;/li&gt;
  2179. &lt;li&gt;Target market analysis&lt;/li&gt;
  2180. &lt;li&gt;Competitive analysis&lt;/li&gt;
  2181. &lt;li&gt;Marketing strategies&lt;/li&gt;
  2182. &lt;li&gt;Tactics&lt;/li&gt;
  2183. &lt;li&gt;Budget&lt;/li&gt;
  2184. &lt;li&gt;Metrics&lt;/li&gt;
  2185. &lt;/ul&gt;
  2186. &lt;h3&gt;What questions should I ask when making a marketing plan?&lt;/h3&gt;
  2187. &lt;p&gt;Questions are a useful tool for when you‘re stuck or want to make sure you’ve included important details.&lt;/p&gt;
  2188. &lt;p&gt;Try using one or more of these questions as a starting point when you create your marketing plan:&lt;/p&gt;
  2189. &lt;ul&gt;
  2190. &lt;li&gt;Who is my target audience?&lt;/li&gt;
  2191. &lt;li&gt;What are their needs, motivations, and pain points?&lt;/li&gt;
  2192. &lt;li&gt;How does our product or service solve their problems?&lt;/li&gt;
  2193. &lt;li&gt;How will I reach and engage them?&lt;/li&gt;
  2194. &lt;li&gt;Who are my competitors? Are they direct or indirect competitors?&lt;/li&gt;
  2195. &lt;li&gt;What are the unique selling points of my product or service?&lt;/li&gt;
  2196. &lt;li&gt;What marketing channels are best for the brand?&lt;/li&gt;
  2197. &lt;li&gt;What is our budget and timeline?&lt;/li&gt;
  2198. &lt;li&gt;How will I measure the success of marketing efforts?&lt;/li&gt;
  2199. &lt;/ul&gt;
  2200. &lt;h3&gt;How much does a marketing plan cost?&lt;/h3&gt;
  2201. &lt;p&gt;Creating a marketing plan is mostly free. But the cost of executing a marketing plan will depend on your specific plan.&lt;/p&gt;
  2202. &lt;p&gt;Marketing plan costs vary by business, industry, and plan scope. Whether your team handles marketing in-house or hires external consultants can also make a difference.&lt;/p&gt;
  2203. &lt;p&gt;Total costs can range from a few thousand dollars to tens of thousands. This is why most marketing plans will include a budget.&lt;/p&gt;
  2204. &lt;p&gt;&lt;strong&gt;Featured resource:&lt;/strong&gt; &lt;a href=&quot;https://offers.hubspot.com/marketing-budget-templates?hubs_post-cta%3Dbody&quot;&gt;Free Marketing Budget Templates&lt;/a&gt;&lt;/p&gt;
  2205. &lt;h3&gt;What is a marketing plan template?&lt;/h3&gt;
  2206. &lt;p&gt;A &lt;a href=&quot;https://offers.hubspot.com/marketing-plan-template?hubs_post-cta%3Dheader&quot;&gt;marketing plan template&lt;/a&gt; is a pre-designed structure or framework that helps you outline your marketing plan.&lt;/p&gt;
  2207. &lt;p&gt;It offers a starting point that you can customize for your specific business needs and goals. For example, our template includes easy-to-edit sections for:&lt;/p&gt;
  2208. &lt;ul&gt;
  2209. &lt;li&gt;Business summary&lt;/li&gt;
  2210. &lt;li&gt;Business initiatives&lt;/li&gt;
  2211. &lt;li&gt;Target market&lt;/li&gt;
  2212. &lt;li&gt;Market strategy&lt;/li&gt;
  2213. &lt;li&gt;Budget&lt;/li&gt;
  2214. &lt;li&gt;Marketing channels&lt;/li&gt;
  2215. &lt;li&gt;Marketing technology&lt;/li&gt;
  2216. &lt;/ul&gt;
  2217. &lt;h2&gt;&lt;strong&gt;Sample Marketing Plan&lt;/strong&gt;&lt;/h2&gt;
  2218. &lt;p&gt;Let’s create a sample plan together, step by step.&lt;/p&gt;
  2219. &lt;p&gt;Follow along with HubSpot&#39;s free &lt;a href=&quot;https://offers.hubspot.com/marketing-plan-template?hubs_post-cta%3Dimage&quot;&gt;Marketing Plan Template&lt;/a&gt;.&lt;/p&gt;
  2220. &lt;h3&gt;1. Create an overview or primary objective.&lt;/h3&gt;
  2221. &lt;p&gt;&lt;em&gt;Our business mission is to provide [service, product, solution] to help [audience] reach their [financial, educational, business related] goals without compromising their [your audience’s valuable asset: free time, mental health, budget, etc.]. We want to improve our social media presence while nurturing our relationships with collaborators and clients.&lt;/em&gt;&lt;/p&gt;
  2222. &lt;h3&gt;2. Determine the KPIs for this mission.&lt;/h3&gt;
  2223. &lt;p&gt;For example, if I wanted to focus on social media growth, my KPIs might look like this:&lt;/p&gt;
  2224. &lt;p&gt;&lt;em&gt;We want to achieve a minimum of [followers] with an engagement rate of [X] on [social media platform].&lt;/em&gt;&lt;/p&gt;
  2225. &lt;p&gt;&lt;em&gt;The goal is to achieve an increase of [Y] on recurring clients and new meaningful connections outside the platform by the end of the year.&lt;/em&gt;&lt;/p&gt;
  2226. &lt;h3&gt;3. Identify your buyer personas.&lt;/h3&gt;
  2227. &lt;p&gt;Use the following categories to create a target audience for your campaign.&lt;/p&gt;
  2228. &lt;ul&gt;
  2229. &lt;li&gt;&lt;em&gt;Age:&lt;/em&gt;&lt;/li&gt;
  2230. &lt;li&gt;&lt;em&gt;Gender:&lt;/em&gt;&lt;/li&gt;
  2231. &lt;li&gt;&lt;em&gt;Profession:&lt;/em&gt;&lt;/li&gt;
  2232. &lt;li&gt;&lt;em&gt;Background:&lt;/em&gt;&lt;/li&gt;
  2233. &lt;li&gt;&lt;em&gt;Interests:&lt;/em&gt;&lt;/li&gt;
  2234. &lt;li&gt;&lt;em&gt;Values:&lt;/em&gt;&lt;/li&gt;
  2235. &lt;li&gt;&lt;em&gt;Goals:&lt;/em&gt;&lt;/li&gt;
  2236. &lt;li&gt;&lt;em&gt;Pain points:&lt;/em&gt;&lt;/li&gt;
  2237. &lt;li&gt;&lt;em&gt;Social media platforms that they use:&lt;/em&gt;&lt;/li&gt;
  2238. &lt;li&gt;&lt;em&gt;Streaming platforms that they prefer:&lt;/em&gt;&lt;/li&gt;
  2239. &lt;/ul&gt;
  2240. &lt;p&gt;For more useful strategies, consider creating a buyer persona in our &lt;a href=&quot;https://www.hubspot.com/make-my-persona&quot;&gt;Make My Persona tool&lt;/a&gt;.&lt;/p&gt;
  2241. &lt;h3&gt;4. Describe your content initiatives and strategies.&lt;/h3&gt;
  2242. &lt;p&gt;&lt;em&gt;Our content pillars will be: [X, Y, Z].&lt;/em&gt;&lt;/p&gt;
  2243. &lt;p&gt;Content pillars should be based on topics your audience needs to know. If your ideal clients are female entrepreneurs, then your content pillars might be: marketing, being a woman in business, remote working, and productivity hacks for entrepreneurs.&lt;/p&gt;
  2244. &lt;p&gt;Then, determine any omissions.&lt;/p&gt;
  2245. &lt;p&gt;&lt;em&gt;This marketing plan won’t be focusing on the following areas of improvement: [A, B, C].&lt;/em&gt;&lt;/p&gt;
  2246. &lt;h3&gt;5. Define your marketing budget.&lt;/h3&gt;
  2247. &lt;p&gt;&lt;em&gt;Our marketing strategy will use a total of [Y] monthly. This will include anything from freelance collaborations to advertising.&lt;/em&gt;&lt;/p&gt;
  2248. &lt;h3&gt;6. Identify your competitors.&lt;/h3&gt;
  2249. &lt;p&gt;I like to work through the following questions to clearly indicate who my competitors are:&lt;/p&gt;
  2250. &lt;ul&gt;
  2251. &lt;li&gt;Which platforms do they use the most?&lt;/li&gt;
  2252. &lt;li&gt;How does their branding differentiate?&lt;/li&gt;
  2253. &lt;li&gt;How do they talk to their audiences?&lt;/li&gt;
  2254. &lt;li&gt;What valuable assets do customers talk about? And if they are receiving any negative feedback, what is it about?&lt;/li&gt;
  2255. &lt;/ul&gt;
  2256. &lt;h3&gt;7. Outline your plan&#39;s contributors and their responsibilities.&lt;/h3&gt;
  2257. &lt;p&gt;Create responsible parties for each portion of the plan.&lt;/p&gt;
  2258. &lt;p&gt;&lt;em&gt;Marketing will manage the content plan, implementation, and community interaction to reach the KPIs.&lt;/em&gt;&lt;/p&gt;
  2259. &lt;ul&gt;
  2260. &lt;li&gt;&lt;em&gt;Social media manager: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]&lt;/em&gt;&lt;/li&gt;
  2261. &lt;li&gt;&lt;em&gt;Content strategist: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]&lt;/em&gt;&lt;/li&gt;
  2262. &lt;li&gt;&lt;em&gt;Community manager: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]&lt;/em&gt;&lt;/li&gt;
  2263. &lt;li&gt;&lt;em&gt;Sales will follow the line of the marketing work while creating and implementing an outreach strategy.&lt;/em&gt;&lt;/li&gt;
  2264. &lt;li&gt;&lt;em&gt;Sales strategists: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]&lt;/em&gt;&lt;/li&gt;
  2265. &lt;li&gt;&lt;em&gt;Sales executives: [hours per week dedicated to the project, responsibilities, team communication requirements, expectations]&lt;/em&gt;&lt;/li&gt;
  2266. &lt;/ul&gt;
  2267. &lt;p&gt;&lt;em&gt;Customer Service will nurture clients’ relationships to ensure that they have what they want. [Hours per week dedicated to the project, responsibilities, team communication requirements, expectations].&lt;/em&gt;&lt;/p&gt;
  2268. &lt;p&gt;&lt;em&gt;Project Managers will track the progress and team communication during the project. [Hours per week dedicated to the project, responsibilities, team communication requirements, expectations].&lt;/em&gt;&lt;/p&gt;
  2269. &lt;h2&gt;&lt;strong&gt;Get started on your marketing plan.&lt;/strong&gt;&lt;/h2&gt;
  2270. &lt;p&gt;These marketing plans are initial resources to get your content marketing plan started. But to truly deliver what your audience wants and needs, you&#39;ll likely need to test some different ideas out, measure their success, and then refine your goals as you go.&lt;/p&gt;
  2271. &lt;p&gt;&lt;em&gt;Editor&#39;s Note: This post was originally published in April 2019, but was updated for comprehensiveness.&lt;/em&gt;&lt;/p&gt;
  2272. &lt;img src=&quot;https://track.hubspot.com/__ptq.gif?a=53&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fmarketing-plan-examples&amp;amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;amp;bvt=rss&quot; alt=&quot;&quot; width=&quot;1&quot; height=&quot;1&quot; style=&quot;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important;&quot; /&gt;&lt;br /&gt;
  2273. &lt;br /&gt;
  2274. from Marketing https://ift.tt/PivEmWH&lt;br /&gt;
  2275. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  2276. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/6207843340890122830'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/6207843340890122830'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/what-is-marketing-plan-how-to-write-one.html' title='What is a Marketing Plan &amp; How to Write One [+ Examples]'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/lDdTW0o7N6Q/default.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-2269638476801530889</id><published>2024-08-07T04:11:00.001-07:00</published><updated>2024-08-07T04:11:42.352-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlinks"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>How to Use Excel Like a Pro: 29 Easy Excel Tips, Tricks, &amp; Shortcuts</title><content type='html'>&lt;p&gt;Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I&#39;d ever need to do manually can be done automatically.&lt;/p&gt;
  2277. &lt;p&gt;&lt;a class=&quot;cta_button&quot; href=&quot;https://www.hubspot.com/cs/ci/?pg=9ff7a4fe-5293-496c-acca-566bc6e73f42&amp;amp;pid=53&amp;amp;ecid=&amp;amp;hseid=&amp;amp;hsic=&quot;&gt;&lt;img class=&quot;hs-cta-img&quot; style=&quot;height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px&quot; alt=&quot;Download 10 Excel Templates for Marketers [Free Kit]&quot; height=&quot;59&quot; width=&quot;477&quot; src=&quot;https://no-cache.hubspot.com/cta/default/53/9ff7a4fe-5293-496c-acca-566bc6e73f42.png&quot; align=&quot;middle&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  2278. &lt;p&gt;Need to merge two sheets with similar data? Do simple math? Combine information in multiple cells? Excel can do it all.&lt;/p&gt;
  2279. &lt;p&gt;In this post, I’ll review the best tips, tricks, and shortcuts for taking your Excel game to the next level. The best part? You don’t need advanced &lt;a href=&quot;https://blog.hubspot.com/marketing/learn-excel-resources&quot;&gt;Excel knowledge&lt;/a&gt;.&lt;/p&gt;
  2280. &lt;h2&gt;What is Excel?&lt;/h2&gt;
  2281. &lt;p&gt;Microsoft Excel is powerful data visualization and analysis software. It uses spreadsheets to store, organize, and track data sets with formulas and functions.&lt;/p&gt;
  2282. &lt;p&gt;Excel is used by marketers, accountants, data analysts, and other professionals. It&#39;s part of the Microsoft Office suite of products. &lt;a href=&quot;https://blog.hubspot.com/marketing/excel-alternatives?hubs_content%3Dblog.hubspot.com/marketing/how-to-use-excel-tips%26hubs_content-cta%3DExcel%2520alternatives%2520here&quot;&gt;Excel alternatives&lt;/a&gt; include &lt;a href=&quot;https://blog.hubspot.com/marketing/google-sheets&quot;&gt;Google Sheets&lt;/a&gt; and Numbers.&lt;/p&gt;
  2283. &lt;p style=&quot;font-weight: normal;&quot;&gt;&lt;/p&gt;
  2284. &lt;p&gt;Excel is primarily used to create financial documents because of its strong computational powers. You’ll often find the software in accounting offices and teams because it allows accountants to automatically see sums, averages, and totals. With Excel, they can easily make sense of their business data.&lt;/p&gt;
  2285. &lt;p&gt;While Excel is primarily known as an accounting tool, professionals in any field can use its features and formulas — especially marketers — because it’s valuable for tracking any type of data.&lt;/p&gt;
  2286. &lt;p&gt;It removes the need to spend hours and hours counting cells or copying and pasting performance numbers. Excel typically has a shortcut or quick fix that speeds up the process.&lt;/p&gt;
  2287. &lt;p&gt;There are several downloaded Excel templates you can use for your marketing needs. You can find some of them below.&lt;/p&gt;
  2288. &lt;p&gt;While these templates will make using Excel less daunting, you still need to understand the basics.&lt;/p&gt;
  2289. &lt;p&gt;Don’t worry. I’ve got you covered.&lt;/p&gt;
  2290. &lt;h2&gt;Excel Basics&lt;/h2&gt;
  2291. &lt;p&gt;There are a million and one things you could do with Excel. However, everything starts with opening an Excel Sheet or Workbook.&lt;/p&gt;
  2292. &lt;p&gt;You can open an Excel Sheet by creating a new one or clicking on an existing one.&lt;/p&gt;
  2293. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-1-20240806-5706704.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;microsoft excel home screen when opening program&quot; /&gt;&lt;/p&gt;
  2294. &lt;p&gt;If you don’t have an existing worksheet, you can create one or choose from the many templates available in Excel.&lt;/p&gt;
  2295. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-2-20240806-2601128.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;microsoft excel templates screen&quot; /&gt;&lt;/p&gt;
  2296. &lt;p&gt;A blank Excel Sheet can be intimidating. However, it gets easier once you familiarize yourself with how the navigation works and what each different menu means.&lt;/p&gt;
  2297. &lt;p&gt;There are usually seven tabs — Home, Insert, Draw, Page Layout, Formulas, Data, Review, and View — all with different functions that help you analyze and present your data.&lt;/p&gt;
  2298. &lt;p&gt;I say “usually” because you can add the Developer tab if needed.&lt;/p&gt;
  2299. &lt;p&gt;To add the Developer tab, click the vertical ellipsis icon at the top of your Excel Sheet. Click &lt;strong&gt;More Commands.&lt;/strong&gt; Switch to the Ribbon view. There, you can choose the tabs you want to appear on your Excel Sheet.&lt;/p&gt;
  2300. &lt;p&gt;Click the checkbox next to Developer to add it. After closing the menu, the Develop tab should appear on your Excel Sheet.&lt;/p&gt;
  2301. &lt;p&gt;It’s okay if you don’t know everything about these menus yet. You’ll learn with practice.&lt;/p&gt;
  2302. &lt;p&gt;As you’re just starting, here are some basic commands I suggest you become familiar with:&lt;/p&gt;
  2303. &lt;ul&gt;
  2304. &lt;li&gt;Creating a new spreadsheet from scratch.&lt;/li&gt;
  2305. &lt;li&gt;Executing basic computations like adding, subtracting, multiplying, and dividing.&lt;/li&gt;
  2306. &lt;li&gt;Writing and formatting column text and titles.&lt;/li&gt;
  2307. &lt;li&gt;Using Excel&#39;s auto-fill features.&lt;/li&gt;
  2308. &lt;li&gt;Adding or deleting single columns, rows, and spreadsheets.&lt;/li&gt;
  2309. &lt;li&gt;Keeping column and row titles visible as you scroll past them in a spreadsheet so you know what data you&#39;re filling in as you move further down the document.&lt;/li&gt;
  2310. &lt;li&gt;Sorting your data in alphabetical order.&lt;/li&gt;
  2311. &lt;/ul&gt;
  2312. &lt;p&gt;We’ll explore some of these functions in-depth later in the article.&lt;/p&gt;
  2313. &lt;p&gt;To whet your appetite, let’s consider the &lt;strong&gt;auto-fill feature&lt;/strong&gt;.&lt;/p&gt;
  2314. &lt;p&gt;You likely already know this quick trick if you have any basic Excel knowledge. But to cover our bases, allow me to show you the glory of autofill.&lt;/p&gt;
  2315. &lt;p&gt;Autofill lets you quickly fill adjacent cells with several data types, including values, series, and formulas.&lt;/p&gt;
  2316. &lt;p&gt;There are multiple ways to deploy this feature, but the fill handle is among the easiest. Select the cells you want to be the source, locate the fill handle in the lower-right corner of the cell, and either drag the fill handle to cover the cells you want to fill or just double click:&lt;/p&gt;
  2317. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-3-20240806-3612195.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gif of excel auto-fill feature&quot; /&gt;&lt;/p&gt;
  2318. &lt;p&gt;Similarly, &lt;strong&gt;sorting&lt;/strong&gt; is an important feature you&#39;ll want to know when organizing your data in Excel.&lt;/p&gt;
  2319. &lt;p&gt;Sometimes, you may have a data list with no organization whatsoever. Maybe you exported a list of your marketing contacts or blog posts. Whatever the case, &lt;a href=&quot;https://blog.hubspot.com/marketing/how-to-sort-in-excel&quot;&gt;Excel’s sort feature&lt;/a&gt; will help you alphabetize any list.&lt;/p&gt;
  2320. &lt;p&gt;Click on the data in the column you want to sort. Then click on the “Data” tab in your toolbar and look for the “Sort” option on the left.&lt;/p&gt;
  2321. &lt;p&gt;If the “A” is on top of the “Z,” you can just click on that button once. If the “Z” is on top of the “A,” click on the button twice.&lt;/p&gt;
  2322. &lt;p&gt;When the “A” is on top of the “Z,” your list will be sorted in alphabetical order. However, when the “Z” is on top of the “A,” your list will be sorted in reverse alphabetical order.&lt;/p&gt;
  2323. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-4-20240806-1718128.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gif of excel sorting feature&quot; /&gt;&lt;/p&gt;
  2324. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://youtu.be/2Fs6d0SPTHI&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  2325. &lt;p&gt;Next, let&#39;s explore more of the basics of Excel (along with advanced features).&lt;/p&gt;
  2326. &lt;h2&gt;How to Use Excel&lt;/h2&gt;
  2327. &lt;p&gt;To use Excel, you only need to input the data into the rows and columns. And then, you&#39;ll use formulas and functions to turn that data into insights.&lt;/p&gt;
  2328. &lt;p&gt;We’ll go over the best formulas and functions you need to know. But first, let’s look at the types of documents you can create using the software. That way, you have an overarching understanding of how to use Excel daily.&lt;/p&gt;
  2329. &lt;h3&gt;Documents You Can Create in Excel&lt;/h3&gt;
  2330. &lt;p&gt;Not sure how you can actually use Excel in your team? Here is a list of documents you can create:&lt;/p&gt;
  2331. &lt;ul&gt;
  2332. &lt;li&gt;&lt;a href=&quot;https://blog.hubspot.com/sales/income-statement&quot;&gt;Income statements&lt;/a&gt;. You can use an Excel spreadsheet to track a company’s sales activity and financial health.&lt;/li&gt;
  2333. &lt;li&gt;&lt;a href=&quot;https://blog.hubspot.com/sales/balance-sheet&quot;&gt;Balance sheets&lt;/a&gt;. Balance sheets are among the most common documents you can create with Excel. It gives you a holistic view of a company’s financial standing.&lt;/li&gt;
  2334. &lt;li&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/make-calendar-google-sheets&quot;&gt;Calendar&lt;/a&gt;. You can easily create a spreadsheet monthly calendar to track events or other date-sensitive information.&lt;/li&gt;
  2335. &lt;/ul&gt;
  2336. &lt;p&gt;Here are some documents you can create specifically for marketers.&lt;/p&gt;
  2337. &lt;ul&gt;
  2338. &lt;li&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/how-to-manage-marketing-budget-free-budget-templates&quot;&gt;Marketing budgets&lt;/a&gt;. Excel is a strong budget-keeping tool. You can create and track marketing budgets and spend using Excel.&lt;/li&gt;
  2339. &lt;/ul&gt;
  2340. &lt;p&gt;&lt;strong&gt;Pro tip:&lt;/strong&gt; If you don’t want to create a document from scratch, &lt;a href=&quot;https://offers.hubspot.com/marketing-budget-templates?hubs_signup-url%3Dblog.hubspot.com/marketing/how-to-use-excel-tips%26hubs_signup-cta%3DIf%2520you%2520don%25E2%2580%2599t%2520want%2520to%2520create%2520a%2520document%2520from%2520scratch%252C%2520download%2520our%2520marketing%2520budget%2520templates%2520for%2520free%26hubs_post%3Dblog.hubspot.com/marketing/how-to-use-excel-tips%26hubs_post-cta%3DIf%2520you%2520don%25E2%2580%2599t%2520want%2520to%2520create%2520a%2520document%2520from%2520scratch%252C%2520download%2520our%2520marketing%2520budget%2520templates%2520for%2520free&quot;&gt;download our marketing budget templates&lt;/a&gt; for free.&lt;/p&gt;
  2341. &lt;ul&gt;
  2342. &lt;li&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/running-marketing-reports-ht&quot;&gt;Marketing reports&lt;/a&gt;. If you don’t use a marketing tool like &lt;a href=&quot;https://www.hubspot.com/products/marketing/get-started&quot;&gt;HubSpot’s Marketing Hub&lt;/a&gt;, you might need a dashboard with all your reports. Excel is an excellent tool for creating marketing reports.&lt;/li&gt;
  2343. &lt;/ul&gt;
  2344. &lt;p&gt;&lt;strong&gt;Pro tip:&lt;/strong&gt; Download &lt;a href=&quot;https://offers.hubspot.com/monthly-marketing-reporting-template?_ga%3D2.232231003.59128635.1623702827-2105701715.1623702827%26hubs_signup-url%3Dblog.hubspot.com/marketing/how-to-use-excel-tips%26hubs_signup-cta%3DDownload%2520free%2520Excel%2520marketing%2520reporting%2520templates%2520here%26hubs_post%3Dblog.hubspot.com/marketing/how-to-use-excel-tips%26hubs_post-cta%3DDownload%2520free%2520Excel%2520marketing%2520reporting%2520templates%2520here&quot;&gt;free Excel marketing reporting templates&lt;/a&gt; here.&lt;/p&gt;
  2345. &lt;ul&gt;
  2346. &lt;li&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/business-blog-editorial-calendar-templates&quot;&gt;Editorial calendars&lt;/a&gt;. You can create editorial calendars in Excel. The tab format makes tracking your content creation efforts for custom time ranges extremely easy.&lt;/li&gt;
  2347. &lt;/ul&gt;
  2348. &lt;p&gt;&lt;strong&gt;Pro tip:&lt;/strong&gt; Download a free &lt;a href=&quot;https://offers.hubspot.com/editorial-calendar-templates?hubs_signup-url%3Dblog.hubspot.com/marketing/how-to-use-excel-tips%26hubs_signup-cta%3DDownload%2520a%2520free%2520editorial%2520content%2520calendar%2520template%2520here%26hubs_post%3Dblog.hubspot.com/marketing/how-to-use-excel-tips%26hubs_post-cta%3DDownload%2520a%2520free%2520editorial%2520content%2520calendar%2520template%2520here&quot;&gt;editorial content calendar&lt;/a&gt; template here.&lt;/p&gt;
  2349. &lt;ul&gt;
  2350. &lt;li&gt;&lt;a href=&quot;https://offers.hubspot.com/how-to-calculate-your-leads-goal-for-sales-and-marketing-alignment&quot;&gt;Traffic and leads calculator&lt;/a&gt;. Because of its strong computational powers, Excel is an excellent tool for creating all sorts of calculators — including one for tracking leads and traffic.&lt;/li&gt;
  2351. &lt;/ul&gt;
  2352. &lt;p&gt;&lt;strong&gt;Pro tip:&lt;/strong&gt; Grab a free &lt;a href=&quot;https://offers.hubspot.com/how-to-calculate-your-leads-goal-for-sales-and-marketing-alignment?hubs_signup-url%3Dblog.hubspot.com/marketing/how-to-use-excel-tips%26hubs_signup-cta%3DClick%2520here%2520to%2520download%2520a%2520free%2520premade%2520lead%2520goal%2520calculator%26hubs_post%3Dblog.hubspot.com/marketing/how-to-use-excel-tips%26hubs_post-cta%3DClick%2520here%2520to%2520download%2520a%2520free%2520premade%2520lead%2520goal%2520calculator&quot;&gt;pre-made lead goal calculator&lt;/a&gt; to get a jump start.&lt;/p&gt;
  2353. &lt;p&gt;The above is only a tiny sampling of the marketing and business documents you can create in Excel. We’ve created an &lt;a href=&quot;https://www.hubspot.com/business-templates/excel&quot;&gt;extensive list of Excel templates&lt;/a&gt; you can use right now for marketing, invoicing, project management, budgeting, and more.&lt;/p&gt;
  2354. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-5-20240806-4368264.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;screenshot of hubspot list of free excel templates&quot; /&gt;&lt;/p&gt;
  2355. &lt;p&gt;In the spirit of working more efficiently and avoiding tedious, manual work, here are a few Excel formulas and functions you’ll need to know.&lt;/p&gt;
  2356. &lt;h3&gt;Excel Formulas&lt;/h3&gt;
  2357. &lt;p&gt;It’s easy to get overwhelmed by the wide range of &lt;a href=&quot;https://blog.hubspot.com/marketing/excel-formulas-keyboard-shortcuts&quot;&gt;Excel formulas&lt;/a&gt; you can use to make sense of your data. If you’re just getting started using Excel, you can rely on the following formulas to carry out some complex functions without adding to the complexity of your learning path.&lt;/p&gt;
  2358. &lt;ul&gt;
  2359. &lt;li&gt;&lt;strong&gt;Equal sign.&lt;/strong&gt; Before creating any formula, you’ll need to write an equal sign (=) in the cell where you want the result to appear.&lt;/li&gt;
  2360. &lt;li&gt;&lt;strong&gt;Addition.&lt;/strong&gt; To add the values of two or more cells, use the + sign. &lt;em&gt;Example: =C5+D3.&lt;/em&gt;&lt;/li&gt;
  2361. &lt;li&gt;&lt;strong&gt;Subtraction.&lt;/strong&gt; To subtract the values of two or more cells, use the - sign. &lt;em&gt;Example: =C5-D3.&lt;/em&gt;&lt;/li&gt;
  2362. &lt;li&gt;&lt;strong&gt;Multiplication.&lt;/strong&gt; To multiply the values of two or more cells, use the * sign. &lt;em&gt;Example: =C5*D3.&lt;/em&gt;&lt;/li&gt;
  2363. &lt;li&gt;&lt;strong&gt;Division.&lt;/strong&gt; To divide the values of two or more cells, use the / sign. &lt;em&gt;Example: =C5/D3.&lt;/em&gt;&lt;/li&gt;
  2364. &lt;/ul&gt;
  2365. &lt;p&gt;Here’s how the results of these formulas might look:&lt;/p&gt;
  2366. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-6-20240806-9975879.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gif of excel formulas&quot; /&gt;&lt;/p&gt;
  2367. &lt;p&gt;Putting all these together, you can create a formula that adds, subtracts, multiplies, and divides all in one cell. Example: &lt;em&gt;=(C5-D3)/((A5+B6)*3)&lt;/em&gt;.&lt;/p&gt;
  2368. &lt;p&gt;For more complex formulas, you’ll need to use parentheses around the expressions to follow the &lt;a href=&quot;https://www.mashupmath.com/blog/pemdas-rule-math-order-of-operations&quot;&gt;PEMDAS order of operations&lt;/a&gt;. Keep in mind that you can use plain numbers in your formulas.&lt;/p&gt;
  2369. &lt;h3&gt;Excel Functions&lt;/h3&gt;
  2370. &lt;p&gt;Excel functions automate some of the tasks you would use in a typical formula. For instance, instead of using the + sign to add up a range of cells, you’d use the SUM function. Let’s look at a few more functions to help automate calculations and tasks.&lt;/p&gt;
  2371. &lt;ul&gt;
  2372. &lt;li&gt;&lt;a href=&quot;https://support.microsoft.com/en-us/office/sum-function-043e1c7d-7726-4e80-8f32-07b23e057f89&quot;&gt;SUM&lt;/a&gt;. The SUM function automatically adds up a range of cells or numbers. To complete a sum, you would input the starting and final cells with a colon in between. Here’s what that looks like: &lt;strong&gt;SUM(Cell1:Cell2)&lt;/strong&gt;. &lt;em&gt;Example: =SUM(C5:C30).&lt;/em&gt;&lt;/li&gt;
  2373. &lt;li&gt;&lt;a href=&quot;https://support.microsoft.com/en-us/office/average-function-047bac88-d466-426c-a32b-8f33eb960cf6&quot;&gt;AVERAGE&lt;/a&gt;. The AVERAGE function averages out the values of a range of cells. The syntax is the same as the SUM function: &lt;strong&gt;AVERAGE(Cell1:Cell2)&lt;/strong&gt;. &lt;em&gt;Example: =AVERAGE(C5:C30).&lt;/em&gt;&lt;/li&gt;
  2374. &lt;li&gt;&lt;a href=&quot;https://support.microsoft.com/en-us/office/if-function-69aed7c9-4e8a-4755-a9bc-aa8bbff73be2&quot;&gt;IF&lt;/a&gt;. The IF function allows you to return values based on a logical test. The syntax is as follows: &lt;strong&gt;IF(logical_test, value_if_true, [value_if_false])&lt;/strong&gt;. &lt;em&gt;Example: =IF(A2&amp;gt;B2,“Over Budget”,“OK”).&lt;/em&gt;&lt;/li&gt;
  2375. &lt;li&gt;&lt;a href=&quot;https://support.microsoft.com/en-us/office/vlookup-function-0bbc8083-26fe-4963-8ab8-93a18ad188a1&quot;&gt;VLOOKUP&lt;/a&gt;. The VLOOKUP function helps you search for anything on your sheet’s rows. The syntax is: &lt;strong&gt;VLOOKUP(lookup value, table array, column number, Approximate match (TRUE) or Exact match (FALSE))&lt;/strong&gt;. Example: &lt;em&gt;=VLOOKUP([@Attorney],tbl_Attorneys,4,FALSE).&lt;/em&gt;&lt;/li&gt;
  2376. &lt;li&gt;&lt;a href=&quot;https://support.microsoft.com/en-us/office/index-function-a5dcf0dd-996d-40a4-a822-b56b061328bd&quot;&gt;INDEX&lt;/a&gt;. The INDEX function returns a value from within a range. The syntax is &lt;strong&gt;INDEX(array, row_num, [column_num])&lt;/strong&gt;.&lt;/li&gt;
  2377. &lt;li&gt;&lt;a href=&quot;https://support.microsoft.com/en-us/office/match-function-e8dffd45-c762-47d6-bf89-533f4a37673a&quot;&gt;MATCH&lt;/a&gt;. The MATCH function looks for a certain item in a range of cells and returns the position of that item. It can be used in tandem with the INDEX function. The syntax is: &lt;strong&gt;MATCH(lookup_value, lookup_array, [match_type])&lt;/strong&gt;.&lt;/li&gt;
  2378. &lt;li&gt;&lt;a href=&quot;https://support.microsoft.com/en-us/office/countif-function-e0de10c6-f885-4e71-abb4-1f464816df34&quot;&gt;COUNTIF&lt;/a&gt;. The COUNTIF function returns the number of cells that meet certain criteria or have a certain value. The syntax is &lt;strong&gt;COUNTIF(range, criteria)&lt;/strong&gt;. &lt;em&gt;Example: =COUNTIF(A2:A5,“London”).&lt;/em&gt;&lt;/li&gt;
  2379. &lt;/ul&gt;
  2380. &lt;p&gt;Okay, ready to get into the nitty-gritty? Let’s get to it. (And to all the Harry Potter fans out there ... you’re welcome in advance.)&lt;/p&gt;
  2381. &lt;p style=&quot;font-weight: normal;&quot;&gt;&lt;/p&gt;
  2382. &lt;p&gt;&lt;strong&gt;Note:&lt;/strong&gt; Some of the GIFs and visuals are from a previous version of Excel. When applicable, the copy has been updated to provide instructions for users of both newer and older Excel versions.&lt;/p&gt;
  2383. &lt;h3&gt;1. Use Pivot tables to recognize and make sense of data.&lt;/h3&gt;
  2384. &lt;p&gt;Pivot tables are used to reorganize data in a spreadsheet. They won’t change the data you have, but they can sum up values and compare different information in your spreadsheet, depending on what you’d like them to do.&lt;/p&gt;
  2385. &lt;p&gt;Let‘s consider an example. Let’s say I want to look at the number of people in each house at Hogwarts.&lt;/p&gt;
  2386. &lt;p&gt;To create the Pivot Table, I go to &lt;strong&gt;Data &amp;gt; Pivot Table&lt;/strong&gt;. If you’re using the most recent version of Excel, you’d go to &lt;strong&gt;Insert &amp;gt; Pivot Table.&lt;/strong&gt; Excel will automatically populate your Pivot Table, but you can always change the order of the data. Then, you have four options to choose from.&lt;/p&gt;
  2387. &lt;ul&gt;
  2388. &lt;li&gt;&lt;strong&gt;Report Filter.&lt;/strong&gt; This allows you to look at specific rows in your dataset. For example, if I wanted to create a filter by house, I could choose to include only students in Gryffindor instead of all students.&lt;/li&gt;
  2389. &lt;li&gt;&lt;strong&gt;Column Labels.&lt;/strong&gt; These would be your headers in the dataset.&lt;/li&gt;
  2390. &lt;li&gt;&lt;strong&gt;Row Labels.&lt;/strong&gt; These could be your rows in the dataset. Both Row and Column labels can contain data from your columns (e.g., You can drag First Name to either the Row or Column label — it just depends on how you want to see the data.)&lt;/li&gt;
  2391. &lt;li&gt;&lt;strong&gt;Value.&lt;/strong&gt; This section allows you to look at your data differently. Instead of just pulling in any numeric value, you can sum, count, average, max, min, count numbers, or do a few other manipulations with your data. In fact, by default, when you drag a field to Value, it always does a count.&lt;/li&gt;
  2392. &lt;/ul&gt;
  2393. &lt;p&gt;Since I want to count the number of students in each house, I&#39;ll go to the Pivot table builder and drag the House column to the Row Labels and the Values. This will sum up the number of students associated with each house.&lt;/p&gt;
  2394. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-7-20240806-4710179.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gif of excel pivot table creation&quot; /&gt;&lt;/p&gt;
  2395. &lt;h3&gt;2. Add more than one row or column.&lt;/h3&gt;
  2396. &lt;p&gt;As you play around with your data, you might find you constantly need to add more rows and columns. Sometimes, you may need to add hundreds of rows. Doing this one by one would be super tedious. Luckily, there’s always an easier way.&lt;/p&gt;
  2397. &lt;p&gt;To add multiple rows or columns in a spreadsheet, highlight the number of preexisting rows or columns you want to add. Then, right-click and select “Insert.”&lt;/p&gt;
  2398. &lt;p&gt;In the example below, I want to add three rows. By highlighting three rows and then clicking insert, I&#39;m able to add three blank rows to my spreadsheet quickly and easily.&lt;/p&gt;
  2399. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-8-20240806-4937963.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gif of inserting spaces into excel data&quot; /&gt;&lt;/p&gt;
  2400. &lt;h3&gt;3. Use filters to simplify your data.&lt;/h3&gt;
  2401. &lt;p&gt;When examining huge data sets, you’re sometimes only interested in data from rows that fit specific criteria.&lt;/p&gt;
  2402. &lt;p&gt;That&#39;s where filters come in.&lt;/p&gt;
  2403. &lt;p&gt;Filters allow you to pare down your data to look at only specific rows at one time. Excel allows you to add a filter to each column in your data, and from there, you can choose which cells you want to view at once.&lt;/p&gt;
  2404. &lt;p&gt;Let’s take a look at the example below. Add a filter by clicking the Data tab and selecting “Filter.” Clicking the arrow next to the column headers, you’ll be able to choose whether you want your data to be organized in ascending or descending order, as well as which specific rows you want to show.&lt;/p&gt;
  2405. &lt;p&gt;In my Harry Potter example, let&#39;s say I only want to see the students in Gryffindor. By selecting the Gryffindor filter, the other rows disappear.&lt;/p&gt;
  2406. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-9-20240806-1048041.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gif showing excel filters&quot; /&gt;&lt;/p&gt;
  2407. &lt;p&gt;&lt;strong&gt;Pro tip:&lt;/strong&gt; Copy and paste the values in the spreadsheet when a Filter is on to do additional analysis in another spreadsheet.&lt;/p&gt;
  2408. &lt;h3&gt;4. Remove duplicate data points or sets.&lt;/h3&gt;
  2409. &lt;p&gt;Larger data sets tend to have duplicate content. For example, you may have a list of multiple contacts in a company and only want to see the number of companies you have. In situations like this, removing the duplicates comes in quite handy.&lt;/p&gt;
  2410. &lt;p&gt;To remove your duplicates, highlight the row or column you want to remove duplicates of. Then, go to the Data tab and select “Remove Duplicates” (which is under the Tools subheader in the older version of Excel).&lt;/p&gt;
  2411. &lt;p&gt;A pop-up will appear to confirm which data you want to work with. Select “Remove Duplicates,” and you&#39;re good to go.&lt;/p&gt;
  2412. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-10-20240806-1337680.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gif of removing duplicated in excel&quot; /&gt;&lt;/p&gt;
  2413. &lt;p&gt;You can also use this feature to remove an entire row based on a duplicate column value. So if you have three rows with Harry Potter&#39;s information and only need to see one, then you can select the whole dataset and remove duplicates based on email. Your resulting list will have unique names without any duplicates.&lt;/p&gt;
  2414. &lt;h3&gt;5. Transpose rows into columns.&lt;/h3&gt;
  2415. &lt;p&gt;When you have rows of data in your spreadsheet, you may want to transform the items in one of those rows into columns (or vice versa). It would take a lot of time to copy and paste each individual header. The transpose feature allows you to move your row data into columns or vice versa.&lt;/p&gt;
  2416. &lt;p&gt;Start by highlighting the column that you want to transpose into rows. Right-click it, and then select “Copy.” Next, select the cells on your spreadsheet where you want your first row or column to begin. Right-click on the cell, and then select “Paste Special.”&lt;/p&gt;
  2417. &lt;p&gt;A module will appear — at the bottom, you&#39;ll see an option to transpose. Check that box and select OK. Your column will now be transferred to a row or vice-versa.&lt;/p&gt;
  2418. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-11-20240806-5712111.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gif of pasting content in excel&quot; /&gt;&lt;/p&gt;
  2419. &lt;p&gt;&lt;strong&gt;Note&lt;/strong&gt;: On newer versions of Excel, a drop-down will appear instead of a pop-up.&lt;/p&gt;
  2420. &lt;h3&gt;6. Split up text information between columns.&lt;/h3&gt;
  2421. &lt;p&gt;What if you want to split information in one cell into two different cells?&lt;/p&gt;
  2422. &lt;p&gt;For example, maybe you want to pull someone’s company name through their email address. Or perhaps you want to separate someone&#39;s full name into a first and last name for your email marketing templates.&lt;/p&gt;
  2423. &lt;p&gt;Thanks to Excel, both are possible. First, highlight the column that you want to split up. Next, go to the Data tab and select “Text to Columns.” A module will appear with additional information.&lt;/p&gt;
  2424. &lt;p&gt;First, you need to select either “Delimited” or “Fixed Width.”&lt;/p&gt;
  2425. &lt;ul&gt;
  2426. &lt;li&gt;“Delimited” means you want to break up the column based on characters such as commas, spaces, or tabs.&lt;/li&gt;
  2427. &lt;li&gt;“Fixed Width” means you want to select the exact location on all the columns that you want the split to occur.&lt;/li&gt;
  2428. &lt;/ul&gt;
  2429. &lt;p&gt;In the example case below, let&#39;s select “Delimited” to separate the full name into first and last names.&lt;/p&gt;
  2430. &lt;p&gt;Then, it’s time to choose the Delimiters. This could be a tab, semi-colon, comma, space, or something else. (“Something else” could be the “@” sign used in an email address, for example.)&lt;/p&gt;
  2431. &lt;p&gt;In our example, let’s choose the space. Excel will then show you a preview of what your new columns will look like.&lt;/p&gt;
  2432. &lt;p&gt;When you’re happy with the preview, press “Next.” This page will allow you to select Advanced Formats if you choose to. When you’re done, click “Finish.”&lt;/p&gt;
  2433. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-12-20240806-9864068.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;excel text into column&quot; /&gt;&lt;/p&gt;
  2434. &lt;h3&gt;7. Use formulas for simple calculations.&lt;/h3&gt;
  2435. &lt;p&gt;In addition to doing pretty complex calculations, Excel can help you perform simple arithmetic, such as adding, subtracting, multiplying, or dividing any of your data.&lt;/p&gt;
  2436. &lt;ul&gt;
  2437. &lt;li&gt;To add, use the + sign.&lt;/li&gt;
  2438. &lt;li&gt;To subtract, use the - sign.&lt;/li&gt;
  2439. &lt;li&gt;To multiply, use the * sign.&lt;/li&gt;
  2440. &lt;li&gt;To divide, use the / sign.&lt;/li&gt;
  2441. &lt;/ul&gt;
  2442. &lt;p&gt;You can also use parentheses to ensure Excel performs specific calculations first. In the example below (10+10*10), the second and third 10 were multiplied together before adding the additional 10. However, if we made it (10+10)*10, the first and second 10 would be added together first.&lt;/p&gt;
  2443. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-13-20240806-6378241.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gif showing simple math calculation in excel&quot; /&gt;&lt;/p&gt;
  2444. &lt;h3&gt;8. Get the average of numbers in your cells.&lt;/h3&gt;
  2445. &lt;p&gt;If you want the average of a set of numbers, you can use the formula =AVERAGE(Cell1:Cell2). If you want to sum up a column of numbers, use the formula =SUM(Cell1:Cell2).&lt;/p&gt;
  2446. &lt;h3&gt;9. Use conditional formatting to make cells automatically change color based on data.&lt;/h3&gt;
  2447. &lt;p&gt;Conditional formatting allows you to change a cell&#39;s color based on the information within the cell.&lt;/p&gt;
  2448. &lt;p&gt;For example, if you want to flag specific numbers above average or in the top 10% of the data in your spreadsheet, color code commonalities between different rows in Excel, or something else, you can do that.&lt;/p&gt;
  2449. &lt;p&gt;This will help you quickly see information that is important to you.&lt;/p&gt;
  2450. &lt;p&gt;To get started, highlight the group of cells you want to use conditional formatting on. Then, choose “Conditional Formatting” from the Home menu and select your logic from the dropdown. (You can also create your own rule if you want something different.)&lt;/p&gt;
  2451. &lt;p&gt;A window will pop up that prompts you to provide more information about your formatting rule. Select “OK” when you&#39;re done, and you should see your results automatically appear.&lt;/p&gt;
  2452. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-14-20240806-4762501.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gif showing conditional formatting in excel&quot; /&gt;&lt;/p&gt;
  2453. &lt;h3&gt;10. Use the IF Excel formula to automate certain Excel functions.&lt;/h3&gt;
  2454. &lt;p&gt;Sometimes, we don&#39;t want to count the number of times a value appears. Instead, we want to input different information into a cell if there is a corresponding cell with that information.&lt;/p&gt;
  2455. &lt;p&gt;For example, in the situation below, I want to award ten points to everyone who belongs in the Gryffindor house. Instead of manually typing in 10‘s next to each Gryffindor student’s name, I can use the IF Excel formula to say that if the student is in Gryffindor, then they should get ten points.&lt;/p&gt;
  2456. &lt;p&gt;The formula is: &lt;strong&gt;IF(logical_test, value_if_true, [value_if_false])&lt;/strong&gt;&lt;/p&gt;
  2457. &lt;p&gt;Example Shown Below: &lt;strong&gt;=IF(D2=“Gryffindor”,“10”,“0”)&lt;/strong&gt;&lt;/p&gt;
  2458. &lt;p&gt;In general terms, the formula would be IF(Logical Test, value of true, value of false). Let&#39;s dig into each of these variables.&lt;/p&gt;
  2459. &lt;ul&gt;
  2460. &lt;li&gt;&lt;strong&gt;Logical_Test.&lt;/strong&gt; The logical test is the “IF” part of the statement. In this case, the logic is D2=“Gryffindor” because we want to make sure that the cell corresponding with the student says “Gryffindor.” Make sure to put Gryffindor in quotation marks here.&lt;/li&gt;
  2461. &lt;li&gt;&lt;strong&gt;Value_if_True.&lt;/strong&gt; This is what we want the cell to show if the value is true. In this case, we want the cell to show “10” to indicate that the student was awarded the 10 points.&lt;/li&gt;
  2462. &lt;li&gt;&lt;strong&gt;Value_if_False.&lt;/strong&gt; This is what we want the cell to show if the value is false. In this case, for any student not in Gryffindor, we want the cell to show “0”.&lt;/li&gt;
  2463. &lt;/ul&gt;
  2464. &lt;p&gt;&lt;strong&gt;Note:&lt;/strong&gt; Only use quotation marks if you want the result to be text instead of a number.&lt;/p&gt;
  2465. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-15-20240806-1661826.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;setting an IF formula in excel&quot; /&gt;&lt;/p&gt;
  2466. &lt;p&gt;&lt;strong&gt;Note:&lt;/strong&gt; In the example above, I awarded 10 points to everyone in Gryffindor. If I later wanted to sum the total number of points, I wouldn’t be able to because the 10’s are in quotes, thus making them text and not a number that Excel can sum.&lt;/p&gt;
  2467. &lt;p&gt;The real power of the IF function comes when you string multiple IF statements together or nest them. This allows you to set multiple conditions, get more specific results, and ultimately organize your data into more manageable chunks.&lt;/p&gt;
  2468. &lt;p&gt;Ranges are one way to segment your data for better analysis. For example, you can categorize data into values less than 10, 11 to 50, or 51 to 100. Here&#39;s how that looks in practice:&lt;/p&gt;
  2469. &lt;p&gt;&lt;strong&gt;=IF(B3&amp;lt;11,“10 or less”,IF(B3&amp;lt;51,“11 to 50”,IF(B3&amp;lt;100,“51 to 100”)))&lt;/strong&gt;&lt;/p&gt;
  2470. &lt;p&gt;It can take some trial and error, but once you have the hang of it, IF formulas will become your new Excel best friend.&lt;/p&gt;
  2471. &lt;h3&gt;11. Use dollar signs to keep one cell&#39;s formula the same regardless of where it moves.&lt;/h3&gt;
  2472. &lt;p&gt;Have you ever seen a dollar sign in an Excel formula? When used in a formula, it doesn&#39;t represent an American dollar; instead, it ensures that the exact column and row are held the same even if you copy the same formula in adjacent rows.&lt;/p&gt;
  2473. &lt;p&gt;You see, a cell reference — when you refer to cell A5 from cell C5, for example — is relative by default. In that case, you’re actually referring to a cell that’s five columns to the left (C minus A) and in the same row (5).&lt;/p&gt;
  2474. &lt;p&gt;This is called a relative formula. When you copy a relative formula from one cell to another, it’ll adjust the values in the formula based on where it’s moved.&lt;/p&gt;
  2475. &lt;p&gt;But sometimes, we want those values to stay the same no matter whether they&#39;re moved around or not — and we can do that by turning the formula into an absolute formula.&lt;/p&gt;
  2476. &lt;p&gt;To change the relative formula (=A5+C5) into an absolute formula, we&#39;d precede the row and column values by dollar signs like this: &lt;strong&gt;(=$A$5+$C$5)&lt;/strong&gt;. (Learn more on Microsoft Office&#39;s support page &lt;a href=&quot;https://support.office.com/en-nz/article/Switch-between-relative-absolute-and-mixed-references-538396b3-990e-4b44-9d9c-28b4151d7d21&quot;&gt;here&lt;/a&gt;.)&lt;/p&gt;
  2477. &lt;h3&gt;12. Use the VLOOKUP function to pull data from one area of a sheet to another.&lt;/h3&gt;
  2478. &lt;p&gt;Have you ever had two sets of data on two different spreadsheets that you want to combine into a single spreadsheet?&lt;/p&gt;
  2479. &lt;p&gt;For example, you might have a list of people’s names next to their email addresses in one spreadsheet and a list of those same people’s email addresses next to their company names in the other — but you want the names, email addresses, and company names of those people to appear in one place.&lt;/p&gt;
  2480. &lt;p&gt;I have to combine data sets like this a lot — and when I do, the VLOOKUP is my go-to formula.&lt;/p&gt;
  2481. &lt;p&gt;Before you use the formula, though, be absolutely sure that you have at least one column that appears identically in both places. Scour your data sets to ensure the column of data you&#39;re using to combine your information is the same, including no extra spaces.&lt;/p&gt;
  2482. &lt;p&gt;The formula: =&lt;strong&gt;VLOOKUP(lookup value, table array, column number, Approximate match (TRUE) or Exact match (FALSE))&lt;/strong&gt;&lt;/p&gt;
  2483. &lt;p&gt;The formula with variables from our example below: &lt;strong&gt;=VLOOKUP(C2,Sheet2!A:B,2,FALSE)&lt;/strong&gt;&lt;/p&gt;
  2484. &lt;p&gt;In this formula, there are several variables. The following is true when you want to combine information in Sheet 1 and Sheet 2 into Sheet 1.&lt;/p&gt;
  2485. &lt;ul&gt;
  2486. &lt;li&gt;&lt;strong&gt;Lookup Value.&lt;/strong&gt; This is the identical value you have in both spreadsheets. Choose the first value in your first spreadsheet. In the following example, this means the first email address on the list or cell 2 (C2).&lt;/li&gt;
  2487. &lt;li&gt;&lt;strong&gt;Table Array.&lt;/strong&gt; The table array is the range of columns on Sheet 2 you‘re going to pull your data from, including the column of data identical to your lookup value (in our example, email addresses) in Sheet 1, as well as the column of data you’re trying to copy to Sheet 1. In our example, this is “Sheet2!A:B.” “A” means Column A in Sheet 2, which is the column in Sheet 2 where the data identical to our lookup value (email) in Sheet 1 is listed. The “B” means Column B, which contains the information only available in Sheet 2 that you want to translate to Sheet 1.&lt;/li&gt;
  2488. &lt;li&gt;&lt;strong&gt;Column Number.&lt;/strong&gt; This tells Excel which column the new data you want to copy to Sheet 1 is located in. In our example, this would be the column that “House” is located in. “House” is the second column in our range of columns (table array), so our column number is 2. [Note: Your range can be more than two columns. For example, if there are three columns on Sheet 2 — Email, Age, and House — and you still want to bring House onto Sheet 1, you can still use a VLOOKUP. You just need to change the “2” to a “3” so it pulls back the value in the third column: =VLOOKUP(C2:Sheet2!A:C,3,false).]&lt;/li&gt;
  2489. &lt;li&gt;&lt;strong&gt;Approximate Match (TRUE) or Exact Match (FALSE).&lt;/strong&gt; Use FALSE to ensure you pull in only exact value matches. If you use TRUE, the function will pull in approximate matches.&lt;/li&gt;
  2490. &lt;/ul&gt;
  2491. &lt;p&gt;In the example below, Sheet 1 and Sheet 2 contain lists describing different information about the same people, and the common thread between the two is their email addresses. Let&#39;s say we want to combine both datasets so that all the house information from Sheet 2 translates over to Sheet 1.&lt;/p&gt;
  2492. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-16-20240806-6000188.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;using vlookup in microsoft excel&quot; /&gt;&lt;/p&gt;
  2493. &lt;p&gt;So when we type in the formula =VLOOKUP(C2,Sheet2!A:B,2,FALSE), we bring all the house data into Sheet 1.&lt;/p&gt;
  2494. &lt;p&gt;Remember that VLOOKUP will only pull back values from the second sheet to the right of the column containing your identical data. This can lead to some limitations, which is why some people prefer to use the INDEX and MATCH functions instead.&lt;/p&gt;
  2495. &lt;h3&gt;13. Use INDEX and MATCH formulas to pull data from horizontal columns.&lt;/h3&gt;
  2496. &lt;p&gt;Like VLOOKUP, the INDEX and MATCH functions pull data from another dataset into one central location. Here are the main differences:&lt;/p&gt;
  2497. &lt;ul&gt;
  2498. &lt;li&gt;VLOOKUP is a much simpler formula. If you&#39;re working with large data sets requiring thousands of lookups, using the INDEX and MATCH functions will significantly decrease load time in Excel.&lt;/li&gt;
  2499. &lt;li&gt;The INDEX and MATCH formulas work right-to-left, whereas VLOOKUP formulas only work as a left-to-right lookup. In other words, if you need to do a lookup with a lookup column to the right of the results column, then you&#39;d have to rearrange those columns to do a VLOOKUP. This can be tedious with large datasets and/or lead to errors.&lt;/li&gt;
  2500. &lt;/ul&gt;
  2501. &lt;p&gt;So if I want to combine information in Sheet 1 and Sheet 2 onto Sheet 1, but the column values in Sheets 1 and 2 aren‘t the same, then to do a VLOOKUP, I would need to switch around my columns. In this case, I’d choose to do an INDEX and MATCH instead.&lt;/p&gt;
  2502. &lt;p&gt;Let’s look at an example. Let’s say Sheet 1 contains a list of people’s names and their Hogwarts email addresses, and Sheet 2 contains a list of people’s email addresses and each student&#39;s Patronus. (For non-Harry Potter fans, every witch or wizard has an animal guardian called a “Patronus” associated with them.)&lt;/p&gt;
  2503. &lt;p&gt;The information that lives in both sheets is the column containing email addresses, but this email address column is in different column numbers on each sheet. I‘d use the INDEX and MATCH formulas instead of VLOOKUP so I wouldn’t have to switch any columns around.&lt;/p&gt;
  2504. &lt;p&gt;So what’s the formula, then? The formula is actually the MATCH formula nested inside the INDEX formula. You’ll see I differentiated the MATCH formula using a different color here.&lt;/p&gt;
  2505. &lt;p&gt;The formula: &lt;strong&gt;=INDEX(table array, MATCH formula)&lt;/strong&gt;&lt;/p&gt;
  2506. &lt;p&gt;This becomes: &lt;strong&gt;=INDEX(table array, MATCH (lookup_value, lookup_array))&lt;/strong&gt;&lt;/p&gt;
  2507. &lt;p&gt;The formula with variables from our example below: &lt;strong&gt;=INDEX(Sheet2!A:A,(MATCH(Sheet1!C:C,Sheet2!C:C,0)))&lt;/strong&gt;&lt;/p&gt;
  2508. &lt;p&gt;Here are the variables:&lt;/p&gt;
  2509. &lt;ul&gt;
  2510. &lt;li&gt;&lt;strong&gt;Table Array.&lt;/strong&gt; The range of columns on Sheet 2 containing the new data you want to bring to Sheet 1. In our example, “A” means Column A, which contains the “Patronus” information for each person.&lt;/li&gt;
  2511. &lt;li&gt;&lt;strong&gt;Lookup Value.&lt;/strong&gt; This is the column in Sheet 1 that contains identical values in both spreadsheets. In the example that follows, this means the “email” column on Sheet 1, which is Column C. So: Sheet1!C:C.&lt;/li&gt;
  2512. &lt;li&gt;&lt;strong&gt;Lookup Array.&lt;/strong&gt; This is the column in Sheet 2 that contains identical values in both spreadsheets. In the example that follows, this refers to the “email” column on Sheet 2, which happens to also be Column C. So: Sheet2!C:C.&lt;/li&gt;
  2513. &lt;/ul&gt;
  2514. &lt;p&gt;Once you have your variables straight, type in the INDEX and MATCH formulas in the top-most cell of the blank Patronus column on Sheet 1, where you want the combined information to live.&lt;/p&gt;
  2515. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-17-20240806-3919059.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gif of index and match function in excel&quot; /&gt;&lt;/p&gt;
  2516. &lt;h3&gt;14. Use the COUNTIF function to make Excel count words or numbers in any range of cells.&lt;/h3&gt;
  2517. &lt;p&gt;Instead of manually counting how often a specific value or number appears, let Excel do the work for you. With the COUNTIF function, Excel can count the number of times a word or number appears in any range of cells.&lt;/p&gt;
  2518. &lt;p&gt;For example, let&#39;s say I want to count the number of times the word “Gryffindor” appears in my data set.&lt;/p&gt;
  2519. &lt;p&gt;The formula: &lt;strong&gt;=COUNTIF(range, criteria)&lt;/strong&gt;&lt;/p&gt;
  2520. &lt;p&gt;The formula with variables from our example below: &lt;strong&gt;=COUNTIF(D:D,“Gryffindor”)&lt;/strong&gt;&lt;/p&gt;
  2521. &lt;p&gt;In this formula, there are several variables:&lt;/p&gt;
  2522. &lt;ul&gt;
  2523. &lt;li&gt;&lt;strong&gt;Range.&lt;/strong&gt; The range that we want the formula to cover. In this case, since we&#39;re only focusing on one column, we use “D:D” to indicate that the first and last columns are both D. If I were looking at columns C and D, I would use “C:D.”&lt;/li&gt;
  2524. &lt;li&gt;&lt;strong&gt;Criteria.&lt;/strong&gt; Whatever number or piece of text you want Excel to count. Only use quotation marks if you want the result to be text instead of a number. In our example, the criteria is “Gryffindor.”&lt;/li&gt;
  2525. &lt;/ul&gt;
  2526. &lt;p&gt;Simply typing in the COUNTIF formula in any cell and pressing “Enter” will show me how many times the word “Gryffindor” appears in the dataset.&lt;/p&gt;
  2527. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-18-20240806-6497854.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gif of countif function in excel&quot; /&gt;&lt;/p&gt;
  2528. &lt;h3&gt;15. Combine cells using an ampersand (&amp;amp;).&lt;/h3&gt;
  2529. &lt;p&gt;Databases tend to split out data to make it as exact as possible.&lt;/p&gt;
  2530. &lt;p&gt;For example, instead of having a column that shows a person‘s full name, a database might have the data as a first name and then a last name in separate columns.&lt;/p&gt;
  2531. &lt;p&gt;Or, it may have a person’s location separated by city, state, and zip code. In Excel, you can combine cells with different data into one cell using the “&amp;amp;” sign in your function.&lt;/p&gt;
  2532. &lt;p&gt;The formula with variables from our example below: &lt;strong&gt;=A2&amp;amp;“ ”&amp;amp;B2&lt;/strong&gt;&lt;/p&gt;
  2533. &lt;p&gt;Let‘s go through the formula together using an example. Pretend we want to combine first and last names into full names in a single column.&lt;/p&gt;
  2534. &lt;p&gt;To do this, we’d first put our cursor in the blank cell where we want the full name to appear. Next, we&#39;d highlight one cell that contains a first name, type in an “&amp;amp;” sign, and then highlight a cell with the corresponding last name.&lt;/p&gt;
  2535. &lt;p&gt;But you‘re not finished — if all you type in is =A2&amp;amp;B2, there will not be a space between the person’s first and last names. To add that necessary space, use the function &lt;strong&gt;=A2&amp;amp;“ ”&amp;amp;B2&lt;/strong&gt;. The quotation marks around the space tell Excel to put a space between the first and last names.&lt;/p&gt;
  2536. &lt;p&gt;To make this true for multiple rows, drag the corner of that first cell downward, as shown in the example.&lt;/p&gt;
  2537. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-19-20240806-1717625.gif&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gif of using excel combine function&quot; /&gt;&lt;/p&gt;
  2538. &lt;h3&gt;16. Add checkboxes.&lt;/h3&gt;
  2539. &lt;p&gt;If you’re using an Excel sheet to track customer data and want to oversee something that isn’t quantifiable, you could insert checkboxes into a column.&lt;/p&gt;
  2540. &lt;p&gt;For example, if you’re using an Excel sheet to manage your sales prospects and want to track whether you called them in the last quarter, you could have a “Called this quarter?” column and check off the cells in it when you’ve called the respective client.&lt;/p&gt;
  2541. &lt;p&gt;Here&#39;s how to do it.&lt;/p&gt;
  2542. &lt;p&gt;Highlight a cell to which you&#39;d like to add checkboxes to your spreadsheet. Then, click Developer and then Checkbox.&lt;/p&gt;
  2543. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-20-20240806-6709692.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;adding a checkbox to excel cell&quot; /&gt;&lt;/p&gt;
  2544. &lt;p&gt;Drag or copy the checkbox to the cells where you want them to appear.&lt;/p&gt;
  2545. &lt;h3&gt;17. Hyperlink a cell to a website.&lt;/h3&gt;
  2546. &lt;p&gt;If you‘re using your sheet to track social media or website metrics, it can be helpful to have a reference column with the links each row is tracking.&lt;/p&gt;
  2547. &lt;p&gt;If you add a URL directly into Excel, it should automatically be clickable. But, if you have to hyperlink words like a page title or the headline of a post you’re tracking, here&#39;s how.&lt;/p&gt;
  2548. &lt;p&gt;Highlight the words you want to hyperlink, then press Shift K. A box will pop up, allowing you to place the hyperlink URL. Copy and paste the URL into this box and hit or click Enter.&lt;/p&gt;
  2549. &lt;p&gt;If the key shortcut isn&#39;t working for any reason, you can also do this manually. Highlight the cell, right-click, and choose &lt;strong&gt;Hyperlink&lt;/strong&gt; from the drop-down menu.&lt;/p&gt;
  2550. &lt;h3&gt;18. Add drop-down menus.&lt;/h3&gt;
  2551. &lt;p&gt;Sometimes, you’ll use your spreadsheet to track processes or other qualitative things. Rather than writing words into your sheet repetitively, such as “Yes,” “No,” “Customer Stage,” “Sales Lead,” or “Prospect,” you can use dropdown menus to quickly mark descriptive things about your contacts or whatever you’re tracking.&lt;/p&gt;
  2552. &lt;p&gt;Here&#39;s how to add drop-downs to your cells.&lt;/p&gt;
  2553. &lt;p&gt;Highlight the cells you want the drop-downs to be in, then click the Data menu in the top navigation and press Validation.&lt;/p&gt;
  2554. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-21-20240806-288577.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;image of excel data validation drop-down menu&quot; /&gt;&lt;/p&gt;
  2555. &lt;p&gt;From there, a Data Validation Settings box will open. Look at the Allow options, then click Lists and select Drop-down List. Check the In-Cell dropdown button, then press OK.&lt;/p&gt;
  2556. &lt;h3&gt;19. Use the format painter.&lt;/h3&gt;
  2557. &lt;p&gt;As you’ve probably noticed, Excel has many features to make crunching numbers and analyzing your data quick and easy. But if you&#39;ve ever spent some time formatting a sheet to your liking, you know it can get a bit tedious.&lt;/p&gt;
  2558. &lt;p&gt;Don’t waste time repeating the same formatting commands over and over again.&lt;/p&gt;
  2559. &lt;p&gt;Use the format painter to easily copy the formatting from one area of the worksheet to another. To do so, choose the cell you’d like to replicate, then select the format painter option (paintbrush icon) from the top toolbar.&lt;/p&gt;
  2560. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-22-20240806-9626430.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;image of excel format painter icon&quot; /&gt;&lt;/p&gt;
  2561. &lt;h3&gt;20. Create tables with data.&lt;/h3&gt;
  2562. &lt;p&gt;Converting your data into a table makes it visually appealing and provides improved data management and analysis capabilities.&lt;/p&gt;
  2563. &lt;p&gt;To get started, you’ll need to select the range of cells that you want to convert into a table. Then, go to the Home tab in the Excel ribbon. In the Styles group, click the &lt;strong&gt;Format as Table&lt;/strong&gt; button — it looks like a grid of cells. Then, choose a table style from the available options or customize a table if desired.&lt;/p&gt;
  2564. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-23-20240806-6423454.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;image of format as table excel option&quot; /&gt;&lt;/p&gt;
  2565. &lt;p&gt;In the Create Table dialog box, make sure the range you selected is correct. If Excel does not automatically detect the range correctly, you can adjust it manually.&lt;/p&gt;
  2566. &lt;p&gt;If your table has headers (column names), ensure that the “My table has headers” option is checked. This allows Excel to treat the first row as the header row.&lt;/p&gt;
  2567. &lt;p&gt;Once everything is ready, click the OK button, and Excel will convert your selected data into a table.&lt;/p&gt;
  2568. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-24-20240806-939861.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  2569. &lt;p&gt;After your data is converted into a table, you&#39;ll notice some additional features and functionalities become available:&lt;/p&gt;
  2570. &lt;ul&gt;
  2571. &lt;li&gt;The table is automatically assigned a name, such as “Table1” or “Table2,” which you can modify if needed.&lt;/li&gt;
  2572. &lt;li&gt;Filter drop-down arrows appear in the header row, allowing you to filter data within the table easily.&lt;/li&gt;
  2573. &lt;li&gt;The table is formatted with alternating row colors, making it visually appealing.&lt;/li&gt;
  2574. &lt;li&gt;Total rows are automatically added at the bottom of each column, allowing you to perform calculations like sum, average, etc., for the data in that column.&lt;/li&gt;
  2575. &lt;/ul&gt;
  2576. &lt;h3&gt;21. Use tables to conduct a what-if analysis.&lt;/h3&gt;
  2577. &lt;p&gt;In addition to making your data more organized, tables can help you conduct what-if analyses. This allows you to test various combinations of input values and observe the resulting outcomes.&lt;/p&gt;
  2578. &lt;p&gt;What-if analysis can be beneficial in decision-making, planning, forecasting, financial modeling, sensitivity analysis, resource planning, and more.&lt;/p&gt;
  2579. &lt;p&gt;To get started, you’ll need to set up your worksheet with the necessary formulas and variables you want to analyze. Then, determine the input values that you want to vary. Typically, you will choose one or two input variables.&lt;/p&gt;
  2580. &lt;p&gt;Select the cell where you want to display the results of your what-if analysis. Then, click the What-If Analysis button in the Data tab. From the dropdown menu, select Data Table.&lt;/p&gt;
  2581. &lt;p&gt;In the Table Input dialog box, enter the input values that you want to test for each variable. If you have one variable, enter the different input values in a column or row. If you have two variables, enter the combinations in a table format.&lt;/p&gt;
  2582. &lt;p&gt;Select the cells in the table area corresponding to the formula cell you want to analyze. This is the cell that will display the results for each combination of input values.&lt;/p&gt;
  2583. &lt;p&gt;Click OK to generate the data table. Excel will calculate the formula for each combination of input values and display the results in the selected cells. The data table acts as a grid, showing the various scenarios and their corresponding outcomes.&lt;/p&gt;
  2584. &lt;p&gt;Once your table is created, you can use it to identify trends, patterns, or specific values of interest. Play around with the input values and see how it may affect the final results.&lt;/p&gt;
  2585. &lt;h3&gt;22. Make formulas easier to comprehend with named ranges.&lt;/h3&gt;
  2586. &lt;p&gt;Instead of referring to a range of cells by its coordinates (e.g., A1:B10), you can assign a name to it. This makes formulas more readable and easier to manage.&lt;/p&gt;
  2587. &lt;p&gt;To get started, select the cell or range you want to name. Go to the Formulas tab in the Excel ribbon and click on the Define Name button in the Defined Names group.&lt;/p&gt;
  2588. &lt;p&gt;In the New Name dialog box, enter a name for the selected cell or range in the Name field. Make sure the name is descriptive and easy to remember.&lt;/p&gt;
  2589. &lt;p&gt;By default, Excel assigns the selected cell or range&#39;s reference to the Refers to field in the dialog box. If needed, you can modify the reference to include additional cells or adjust the range.&lt;/p&gt;
  2590. &lt;p&gt;Click the OK button to save the named range. Once you&#39;ve named a range, you can use it in your formulas by simply typing the name instead of the cell reference. For example, if you named cell A1 as “Revenue,” you could use =Revenue instead of =A1 in your formulas.&lt;/p&gt;
  2591. &lt;p&gt;Using named ranges offers several benefits:&lt;/p&gt;
  2592. &lt;ul&gt;
  2593. &lt;li&gt;&lt;strong&gt;Improved formula readability.&lt;/strong&gt; Named ranges make formulas more straightforward to understand and navigate, especially in complex calculations or large datasets.&lt;/li&gt;
  2594. &lt;li&gt;&lt;strong&gt;Flexibility for range adjustments.&lt;/strong&gt; If your dataset changes, you can easily modify the range assigned to a named range without updating each formula that references it.&lt;/li&gt;
  2595. &lt;li&gt;&lt;strong&gt;Enhanced collaboration.&lt;/strong&gt; Named ranges make it easier to collaborate with others, as they can understand the purpose of a named range and use it in their own calculations.&lt;/li&gt;
  2596. &lt;li&gt;&lt;strong&gt;Simplified data analysis.&lt;/strong&gt; When using named ranges, you can create more intuitive data analysis by referring to named ranges in functions like SUM, AVERAGE, COUNTIF, etc.&lt;/li&gt;
  2597. &lt;/ul&gt;
  2598. &lt;p&gt;To manage named ranges, go to the Formulas tab and click on the Name Manager button in the Defined Names group. The Name Manager offers functionalities to modify, delete, or review existing named ranges.&lt;/p&gt;
  2599. &lt;h3&gt;23. Group data to improve organization.&lt;/h3&gt;
  2600. &lt;p&gt;Grouping data in Excel allows you to organize, analyze, and present information more effectively, making it easier to identify patterns, trends, and insights within your data. For instance, if you have a list of leads generated, you can group the data by month to create a monthly performance report.&lt;/p&gt;
  2601. &lt;p&gt;Grouping data especially makes it easier to navigate and work with large data sets. It helps in organization and reduces clutter by collapsing the groups that are not immediately needed.&lt;/p&gt;
  2602. &lt;p&gt;To group data in Excel, select the range of cells or columns that you want to group. Make sure the data is sorted properly if needed.&lt;/p&gt;
  2603. &lt;p&gt;On the Data tab in the Excel ribbon, click on the Group button. It is usually found in the Outline or Data Tools group.&lt;/p&gt;
  2604. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-25-20240806-8425432.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;image of group data option in excel&quot; /&gt;&lt;/p&gt;
  2605. &lt;p&gt;You can specify the grouping levels by choosing options like Rows or Columns. For example, you can select Months if you want to group data by month.&lt;/p&gt;
  2606. &lt;p&gt;You can also set additional options, such as Summary rows below details, or collapse the outline to the summary levels. These options affect how the grouped data is displayed.&lt;/p&gt;
  2607. &lt;p&gt;Once you have the options you want selected, click on the OK button, and Excel will group the selected data based on your settings.&lt;/p&gt;
  2608. &lt;p&gt;After your data is grouped, you will see a plus (+) or minus (-) button next to the grouped rows or columns. Clicking on the plus button expands the group to show the individual records, and clicking on the minus button collapses the group to hide the details.&lt;/p&gt;
  2609. &lt;h3&gt;24. Use Find &amp;amp; Select to streamline formatting.&lt;/h3&gt;
  2610. &lt;p&gt;Why format and clean up your spreadsheet manually when you can do it in just a few clicks? Using the Find &amp;amp; Select tool can help you maintain document accuracy and consistency.&lt;/p&gt;
  2611. &lt;p&gt;To get started, open the Excel worksheet that contains the data you want to search. Press the Ctrl + F keys on your keyboard or go to the Home tab and click on the Find &amp;amp; Select drop-down menu. Then, select Find from the menu. The Find and Replace dialog box will open.&lt;/p&gt;
  2612. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-26-20240806-1152933.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;find and replace popup window in excel&quot; /&gt;&lt;/p&gt;
  2613. &lt;p&gt;In the Find field, enter the specific data you want to find. Optionally, you can narrow your search to particular cells, rows, columns, or formulas by choosing the appropriate options in the dialog box.&lt;/p&gt;
  2614. &lt;p&gt;Click on the Find Next button to search for the first occurrence of the data. Excel will highlight the cell containing the data.&lt;/p&gt;
  2615. &lt;p&gt;To replace the found data with new information, click the Replace button in the dialog box. This will replace the highlighted occurrence with the data you enter in the Replace field.&lt;/p&gt;
  2616. &lt;p&gt;To replace all occurrences of the data at once, click on the Replace All button. You can close the dialog box once you have finished finding and replacing what you want.&lt;/p&gt;
  2617. &lt;p&gt;&lt;strong&gt;Note&lt;/strong&gt;: Be cautious when using the Replace All feature, as it replaces all occurrences without confirmation. It is always a good practice to review each replacement carefully before using the Replace All option.&lt;/p&gt;
  2618. &lt;h3&gt;25. Protect your work.&lt;/h3&gt;
  2619. &lt;p&gt;Protecting your work in Excel is essential for data security, maintaining data integrity, preserving intellectual property, and complying with legal or regulatory requirements. It allows you to control who can access and modify your work, minimizing risks and maintaining the quality and confidentiality of your data.&lt;/p&gt;
  2620. &lt;p&gt;Here are a couple of ways you can protect your work:&lt;/p&gt;
  2621. &lt;h4&gt;Protect a Worksheet&lt;/h4&gt;
  2622. &lt;ul&gt;
  2623. &lt;li&gt;Open your Excel worksheet and navigate to the &lt;strong&gt;Review&lt;/strong&gt; tab.&lt;/li&gt;
  2624. &lt;li&gt;Click &lt;strong&gt;Protect Sheet&lt;/strong&gt;.&lt;/li&gt;
  2625. &lt;li&gt;A Manage Protection dialog box will appear. There, you can select whether or not you want to protect the sheet. Set a password if desired and choose the options you wish to apply, such as preventing users from making changes to cells, formatting, inserting/deleting columns or rows, etc.&lt;/li&gt;
  2626. &lt;/ul&gt;
  2627. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-27-20240806-5542209.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;image of protecting worksheet by locking cells and using password feature&quot; /&gt;&lt;/p&gt;
  2628. &lt;h4&gt;Protecting a Workbook&lt;/h4&gt;
  2629. &lt;p&gt;This follows a process similar to protecting a worksheet. The &lt;strong&gt;Protect Workbook&lt;/strong&gt; selection is next to the &lt;strong&gt;Protect Worksheet&lt;/strong&gt; selection.&lt;/p&gt;
  2630. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-28-20240806-9092414.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 450px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;screenshot of manage protection menu in excel&quot; /&gt;&lt;/p&gt;
  2631. &lt;p&gt;After clicking &lt;strong&gt;Protect Workbook,&lt;/strong&gt; choose your password.&lt;/p&gt;
  2632. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-29-20240806-9774424.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;image of screen when securing excel worksheet with password to protect structure&quot; /&gt;&lt;/p&gt;
  2633. &lt;p&gt;Taking these extra steps ensures your work is protected. Just make sure to keep your passwords safe and secure.&lt;/p&gt;
  2634. &lt;h3&gt;26. Create custom number formats.&lt;/h3&gt;
  2635. &lt;p&gt;To display data in unique ways, use custom number formats. Doing this can help with data presentation, data clarity, consistency, localization, and masking of sensitive data.&lt;/p&gt;
  2636. &lt;p&gt;To get started, select the cell or range of cells you want to format. Then, click the menu above the percentage sign under the Home tab.&lt;/p&gt;
  2637. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-30-20240806-1992295.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;excel options for number formats&quot; /&gt;&lt;/p&gt;
  2638. &lt;p&gt;Select &lt;strong&gt;More Number Formats&lt;/strong&gt; from the dropdown. Select Custom.&lt;/p&gt;
  2639. &lt;p&gt;In the Type field, you can enter a custom number format code to define your desired format. Here are some examples of custom number formats:&lt;/p&gt;
  2640. &lt;ul&gt;
  2641. &lt;li&gt;To display numbers with a specific number of decimal places, use the &lt;strong&gt;0&lt;/strong&gt; or &lt;strong&gt;#&lt;/strong&gt; symbol to represent a digit and a zero or hashtag without a decimal point to represent optional digits. For example, &lt;strong&gt;0.00&lt;/strong&gt; will display two decimal places, &lt;strong&gt;0.###&lt;/strong&gt; will display up to three decimal places, and &lt;strong&gt;###&lt;/strong&gt; will display no decimal places.&lt;/li&gt;
  2642. &lt;li&gt;To display a specific text or character alongside numbers, use the &lt;strong&gt;@&lt;/strong&gt; symbol. For example, &lt;strong&gt;$0&lt;/strong&gt; will display a dollar sign before the number.&lt;/li&gt;
  2643. &lt;li&gt;To display percentages, use the &lt;strong&gt;%&lt;/strong&gt; symbol. For example, &lt;strong&gt;0%&lt;/strong&gt; will display the number as a percentage.&lt;/li&gt;
  2644. &lt;li&gt;To create custom date or time formats, use codes such as &lt;strong&gt;dd&lt;/strong&gt; for day, &lt;strong&gt;mm&lt;/strong&gt; for month, &lt;strong&gt;yy&lt;/strong&gt; for two-digit year, &lt;strong&gt;hh&lt;/strong&gt; for hours, &lt;strong&gt;mm&lt;/strong&gt; for minutes, and &lt;strong&gt;ss&lt;/strong&gt; for seconds. For example, &lt;strong&gt;dd/mm/yyyy&lt;/strong&gt; will display the date in the day/month/year format.&lt;/li&gt;
  2645. &lt;/ul&gt;
  2646. &lt;p&gt;As you enter your custom number format in the Type field, you will see a Sample section showing how the format will be applied. Click OK to apply the custom number format to the selected cells.&lt;/p&gt;
  2647. &lt;h3&gt;27. Customize the Excel ribbon.&lt;/h3&gt;
  2648. &lt;p&gt;Although the Excel ribbon already contains various tools for executing common functions and commands, you can customize it to fit your specific needs and preferences.&lt;/p&gt;
  2649. &lt;p&gt;This can help streamline your workflow and make commonly used commands more easily accessible. It also allows you to remove unnecessary elements that you don’t use, making it easier to navigate and find the tools you need.&lt;/p&gt;
  2650. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-31-20240806-3689872.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;image of excel ribbon&quot; /&gt;&lt;/p&gt;
  2651. &lt;p&gt;To make customizations, start by right-clicking on an empty ribbon area and selecting Customize the Ribbon. In the Excel Options window that appears, you&#39;ll see two sections. The left section displays the tabs currently visible in the ribbon, while the right section displays the tabs you can add.&lt;/p&gt;
  2652. &lt;p&gt;To customize the ribbon, you have several options:&lt;/p&gt;
  2653. &lt;ul&gt;
  2654. &lt;li&gt;To add a new tab, click on &lt;strong&gt;New Tab&lt;/strong&gt; in the right section and give it a name.&lt;/li&gt;
  2655. &lt;li&gt;To add a group within an existing tab, select the tab in the left section, click &lt;strong&gt;New Group&lt;/strong&gt; in the right section, and name it.&lt;/li&gt;
  2656. &lt;li&gt;To add commands to a group, select the group in the right section, choose commands from the left section, and click Add. You can also customize the order of the commands using the Up and Down buttons.&lt;/li&gt;
  2657. &lt;/ul&gt;
  2658. &lt;p&gt;You can also remove tabs, groups, or commands from the ribbon. Select the item you want to remove in the left section and click Remove.&lt;/p&gt;
  2659. &lt;p&gt;To change the order of tabs and groups, select the item in the left section and use the Up and Down buttons to rearrange them.&lt;/p&gt;
  2660. &lt;p&gt;Click OK in the Excel Options window to save your changes and apply the customized ribbon.&lt;/p&gt;
  2661. &lt;p&gt;To extend Excel’s functionality even further, you can customize the ribbon with additional applications by clicking on the Add-ins button in the Home tab.&lt;/p&gt;
  2662. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-32-20240806-5651958.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 450px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;image of excel add-ins&quot; /&gt;&lt;/p&gt;
  2663. &lt;p&gt;Note: Customizing the ribbon is specific to your Excel installation and won‘t affect other users’ ribbons.&lt;/p&gt;
  2664. &lt;h3&gt;28. Improve visual presentation with text wrapping.&lt;/h3&gt;
  2665. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-33-20240806-6906870.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;image of interface with text wrapping option in excel&quot; /&gt;&lt;/p&gt;
  2666. &lt;p&gt;Even though spreadsheets aren’t always the most exciting things to look at, you can still take the time to make them easier to read by wrapping text.&lt;/p&gt;
  2667. &lt;p&gt;Doing this lets you display multiple lines of text within a single cell. It&#39;s convenient when you need to include line breaks or break up paragraphs of information within a cell without increasing the row height.&lt;/p&gt;
  2668. &lt;p&gt;Select the cell(s) with the text you want to wrap. Navigate to the toolbar at the top of the Excel window and locate the Wrap Text button (an icon with an angled arrow). It is typically found in the Alignment section. Then, click on Wrap Text.&lt;/p&gt;
  2669. &lt;h3&gt;29. Add emojis.&lt;/h3&gt;
  2670. &lt;p&gt;Give your spreadsheets a little personal touch by adding emojis.&lt;/p&gt;
  2671. &lt;p&gt;To start, click on the cell where you want to insert an emoji. Then, open the emoji keyboard. This step may vary based on your operating system.&lt;/p&gt;
  2672. &lt;ul&gt;
  2673. &lt;li&gt;&lt;strong&gt;Windows.&lt;/strong&gt; Use the keyboard shortcut &lt;strong&gt;Win + . or Win +&lt;/strong&gt; ; to open the emoji keyboard.&lt;/li&gt;
  2674. &lt;li&gt;&lt;strong&gt;macOS.&lt;/strong&gt; Use the keyboard shortcut &lt;strong&gt;Ctrl + Cmd + Space&lt;/strong&gt; to access the emoji keyboard.&lt;/li&gt;
  2675. &lt;/ul&gt;
  2676. &lt;p&gt;Browse the available emojis and click on the one you want to insert. The selected emoji should now appear in the selected cell.&lt;/p&gt;
  2677. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-to-use-excel-34-20240806-7369959.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 450px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;screenshot of emoji menu options in excel&quot; /&gt;&lt;/p&gt;
  2678. &lt;p&gt;Emojis may appear small by default in Excel cells. To make them larger and improve visibility, you can adjust the cell size by dragging the row height and column width accordingly.&lt;/p&gt;
  2679. &lt;p&gt;You can also copy emojis from external sources on the web or other applications and paste them directly into Excel cells.&lt;/p&gt;
  2680. &lt;p&gt;&lt;strong&gt;Note&lt;/strong&gt;: The ability to use emojis in Excel depends on the version of Excel and the device you are using. Some older versions or platforms may not support emojis or display them correctly. Therefore, it&#39;s essential to ensure compatibility with the Excel version and platform you are working with.&lt;/p&gt;
  2681. &lt;h2&gt;Excel Keyboard Shortcuts&lt;/h2&gt;
  2682. &lt;p&gt;Creating reports in Excel is time-consuming enough. How can we spend less time navigating, formatting, and selecting items in our spreadsheet?&lt;/p&gt;
  2683. &lt;p&gt;I&#39;m glad you asked. There are a ton of &lt;a href=&quot;https://blog.hubspot.com/marketing/excel-shortcuts&quot;&gt;Excel shortcuts&lt;/a&gt; out there, including some of our favorites listed below.&lt;/p&gt;
  2684. &lt;h4&gt;&lt;strong&gt;Create a New Workbook&lt;/strong&gt;&lt;/h4&gt;
  2685. &lt;p&gt;PC: Ctrl-N | Mac: Command-N&lt;/p&gt;
  2686. &lt;h4&gt;&lt;strong&gt;Select Entire Row&lt;/strong&gt;&lt;/h4&gt;
  2687. &lt;p&gt;PC: Shift-Space | Mac: Shift-Space&lt;/p&gt;
  2688. &lt;h4&gt;&lt;strong&gt;Select Entire Column&lt;/strong&gt;&lt;/h4&gt;
  2689. &lt;p&gt;PC: Ctrl-Space | Mac: Control-Space&lt;/p&gt;
  2690. &lt;h4&gt;&lt;strong&gt;Select the Rest of the Column&lt;/strong&gt;&lt;/h4&gt;
  2691. &lt;p&gt;PC: Ctrl-Shift-Down/Up | Mac: Command-Shift-Down/Up&lt;/p&gt;
  2692. &lt;h4&gt;&lt;strong&gt;Select the Rest of the Row&lt;/strong&gt;&lt;/h4&gt;
  2693. &lt;p&gt;PC: Ctrl-Shift-Right/Left | Mac: Command-Shift-Right/Left&lt;/p&gt;
  2694. &lt;h4&gt;&lt;strong&gt;Add Hyperlink&lt;/strong&gt;&lt;/h4&gt;
  2695. &lt;p&gt;PC: Ctrl-K | Mac: Command-K&lt;/p&gt;
  2696. &lt;h4&gt;&lt;strong&gt;Open Format Cells Window&lt;/strong&gt;&lt;/h4&gt;
  2697. &lt;p&gt;PC: Ctrl-1 | Mac: Command-1&lt;/p&gt;
  2698. &lt;h4&gt;&lt;strong&gt;Autosum Selected Cells&lt;/strong&gt;&lt;/h4&gt;
  2699. &lt;p&gt;PC: Alt-= | Mac: Command-Shift-T&lt;/p&gt;
  2700. &lt;h2&gt;Other Excel Help Resources&lt;/h2&gt;
  2701. &lt;ul&gt;
  2702. &lt;li&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/how-to-build-excel-graph?hubs_content%3Dblog.hubspot.com/marketing/how-to-use-excel-tips&quot;&gt;How to Make a Chart or Graph in Excel [With Video Tutorial]&lt;/a&gt;&lt;/li&gt;
  2703. &lt;li&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/excel-graph-tricks-list&quot;&gt;Design Tips to Create Beautiful Excel Charts and Graphs&lt;/a&gt;&lt;/li&gt;
  2704. &lt;li&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/marketing-with-excel-templates-list&quot;&gt;Totally Free Microsoft Excel Templates That Make Marketing Easier&lt;/a&gt;&lt;/li&gt;
  2705. &lt;li&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/learn-excel-resources&quot;&gt;How to Learn Excel Online: Free and Paid Resources for Excel Training&lt;/a&gt;&lt;/li&gt;
  2706. &lt;/ul&gt;
  2707. &lt;h2&gt;Use Excel to Automate Processes in Your Team&lt;/h2&gt;
  2708. &lt;p&gt;Even if you’re not an accountant, you can still use Excel to automate tasks and processes in your team. With the tips and tricks we shared in this post, you’ll be sure to use Excel to its fullest extent and get the most out of the software to grow your business.&lt;/p&gt;
  2709. &lt;p&gt;&lt;em&gt;Editor&#39;s Note: This post was originally published in August 2017 but has been updated for comprehensiveness.&lt;/em&gt;&lt;/p&gt;
  2710. &lt;img src=&quot;https://track.hubspot.com/__ptq.gif?a=53&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fhow-to-use-excel-tips&amp;amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;amp;bvt=rss&quot; alt=&quot;&quot; width=&quot;1&quot; height=&quot;1&quot; style=&quot;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important;&quot; /&gt;&lt;br /&gt;
  2711. &lt;br /&gt;
  2712. from Marketing https://ift.tt/Lirc5yo&lt;br /&gt;
  2713. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  2714. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/2269638476801530889'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/2269638476801530889'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/how-to-use-excel-like-pro-29-easy-excel.html' title='How to Use Excel Like a Pro: 29 Easy Excel Tips, Tricks, &amp; Shortcuts'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-9010933589555154773</id><published>2024-08-06T23:39:00.001-07:00</published><updated>2024-08-06T23:39:44.744-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlink"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>Top Java Frameworks for Web Development in 2025</title><content type='html'>&lt;div class=&quot;et_pb_section et_pb_section_0 et_section_regular&quot;&gt;
  2715. &lt;div class=&quot;et_pb_row et_pb_row_0&quot;&gt;
  2716. &lt;div class=&quot;et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child&quot;&gt;
  2717. &lt;div class=&quot;et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light&quot;&gt;
  2718. &lt;div class=&quot;et_pb_text_inner&quot;&gt;
  2719. &lt;p&gt;&amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp;Java has long been a cornerstone of enterprise-level web development, and its frameworks play a crucial role in streamlining the development process. Several Java frameworks are present in 2025 and some of these include Spring Boot, Jakarta EE, Quarkus, etc . Real-world applications of Java frameworks can be seen in areas such as web applications, mobile applications, enterprise applications, scientific applications, and more, showcasing their versatility and widespread usage across various industries.&lt;br /&gt;
  2720. Whether it is a large-scale business-level application, microservice, or a simple web application, understanding these frameworks to select the best tool for development. This article provides learners with valuable insights into each framework, helping them to make informed choices and enhance their skills in Java development.&lt;/p&gt;
  2721. &lt;p&gt;&lt;/p&gt;
  2722. &lt;ol&gt;
  2723. &lt;ol&gt;
  2724. &lt;li&gt;&lt;strong&gt;Spring Boot&lt;/strong&gt;&lt;br /&gt;
  2725. Spring Boot continues to be one of the most widely used Internet of Things (IoT) frameworks in Java systems for web programming. It simplifies the process of creating standalone, production-ready applications by providing a range of features, like:&lt;/li&gt;
  2726. &lt;/ol&gt;
  2727. &lt;/ol&gt;
  2728. &lt;ul&gt;
  2729. &lt;ul&gt;
  2730. &lt;li&gt;&lt;strong&gt;&amp;nbsp; &amp;nbsp;Convention over Configuration&lt;/strong&gt;: This is the main attribute of Spring Boot that allows developers to bootstrap without complex configurations. It relies on conventions instead of a multitude of settings to significantly cut down the amount of basic scaffolding code for an application. This is particularly useful for anyone who is getting their feet wet in the Java basics.&lt;/li&gt;
  2731. &lt;/ul&gt;
  2732. &lt;/ul&gt;
  2733. &lt;ul&gt;
  2734. &lt;ul&gt;
  2735. &lt;li&gt;&amp;nbsp; &amp;nbsp;&lt;strong&gt;Microservices Support:&lt;/strong&gt; Java Spring Boot has been equally pertinent to the continually growing use of microservices architecture. It works well with Spring Cloud to enable the developers to create large and distributed systems.&lt;/li&gt;
  2736. &lt;/ul&gt;
  2737. &lt;/ul&gt;
  2738. &lt;ul&gt;
  2739. &lt;ul&gt;
  2740. &lt;li&gt;&lt;strong&gt;&amp;nbsp; &amp;nbsp;Rich Ecosystem:&lt;/strong&gt; This framework is a member of a large family known as Spring, which offers numerous libraries and subprojects like Spring Security, Spring Data, and Spring Integration. Developers benefit from this rich ecosystem as it provides a wealth of libraries, tools, and community support, enabling them to create more efficient and scalable applications.&lt;/li&gt;
  2741. &lt;/ul&gt;
  2742. &lt;/ul&gt;
  2743. &lt;ul&gt;
  2744. &lt;ul&gt;
  2745. &lt;li&gt;&lt;strong&gt;&amp;nbsp; &amp;nbsp;Active Community:&lt;/strong&gt; The Java development community is vibrant and active, providing a wealth of resources for developers. This active community translates to easy knowledge transfer, allowing developers to share insights and best practices. Additionally, it offers unofficial tech support, where experienced developers can help troubleshoot issues and provide guidance. Increased engagement through forums, meetups, and online platforms fosters collaboration and innovation.&lt;/li&gt;
  2746. &lt;/ul&gt;
  2747. &lt;/ul&gt;
  2748. &lt;p&gt;&lt;/p&gt;
  2749. &lt;ul&gt;
  2750. &lt;ol&gt;
  2751. &lt;li&gt;&lt;strong&gt;Jakarta EE&lt;/strong&gt;&lt;/li&gt;
  2752. &lt;/ol&gt;
  2753. &lt;/ul&gt;
  2754. &lt;p&gt;Jakarta EE (Enterprise Edition) is the successor to the prior &lt;strong&gt;&lt;a href=&quot;https://www.techmindz.com/java-programming-course-kochi-infopark/&quot;&gt;Java EE&lt;/a&gt;&lt;/strong&gt; and is still considered one of the leading frameworks for designing enterprise applications. It defines certain guidelines that are needed for developing massive applications by focusing on standards and portability. This framework’s key features include:&lt;/p&gt;
  2755. &lt;ul&gt;
  2756. &lt;ul&gt;
  2757. &lt;li&gt;&lt;strong&gt;Modular Architecture:&lt;/strong&gt; Jakarta EE allows developers to create separate modules of the application that allows them to manage the relations and structure of the code better. To some extent, this strategy also aids with the comprehension of &lt;strong&gt;Java memory management&lt;/strong&gt; specifications&lt;strong&gt;.&lt;/strong&gt;&lt;/li&gt;
  2758. &lt;/ul&gt;
  2759. &lt;/ul&gt;
  2760. &lt;ul&gt;
  2761. &lt;ul&gt;
  2762. &lt;li&gt;&lt;strong&gt;Rich Application Programming Interface (API) Support:&lt;/strong&gt; There is a list of APIs that are available in Jakarta EE: web services API, persistence API, messaging API, and security API.These APIs benefit developers by providing pre-built functionalities that streamline development processes, allowing them to focus on building features and business logic rather than dealing with complex low-level details.&lt;/li&gt;
  2763. &lt;/ul&gt;
  2764. &lt;/ul&gt;
  2765. &lt;ul&gt;
  2766. &lt;ul&gt;
  2767. &lt;li&gt;&lt;strong&gt;Cloud-Native Focus:&lt;/strong&gt; From the most recent Jakarta EE upgrades, its evident that this is on cloud-native features going forward. So, Jakarta EE is a good choice for running modern applications.&lt;/li&gt;
  2768. &lt;/ul&gt;
  2769. &lt;/ul&gt;
  2770. &lt;ul&gt;
  2771. &lt;ul&gt;
  2772. &lt;li&gt;&lt;strong&gt;Wide Adoption:&lt;/strong&gt; Jakarta EE is preferred by many organizations because of its long-standing and the compatibility with different application servers.This widespread adoption ensures that developers have access to standardized and compatible tools that easily integrate with existing systems, minimizing compatibility issues and facilitating smoother development and deployment processes.&lt;/li&gt;
  2773. &lt;/ul&gt;
  2774. &lt;/ul&gt;
  2775. &lt;ol&gt;
  2776. &lt;ol&gt;
  2777. &lt;li&gt;&lt;strong&gt;Micronaut&lt;/strong&gt;&lt;br /&gt;
  2778. Micronaut is a relatively young framework in the Java ecosystem created with the intent of building easy to test microservices. Its features include:&lt;/li&gt;
  2779. &lt;/ol&gt;
  2780. &lt;/ol&gt;
  2781. &lt;ul&gt;
  2782. &lt;ul&gt;
  2783. &lt;li&gt;&lt;strong&gt;Low Memory Footprint:&lt;/strong&gt; Micronaut have a small footprint, low memory consumption, and fast cold, which is suitable for serverless and micro services.&lt;/li&gt;
  2784. &lt;/ul&gt;
  2785. &lt;/ul&gt;
  2786. &lt;ul&gt;
  2787. &lt;ul&gt;
  2788. &lt;li&gt;&lt;strong&gt;Compile-Time Dependency Injection (DI):&lt;/strong&gt; Unlike the earlier frameworks that employ the concept of reflection for DI, Micronaut uses compile-time analysis. This results in productivity enhancement and reduced expenses.&lt;/li&gt;
  2789. &lt;/ul&gt;
  2790. &lt;/ul&gt;
  2791. &lt;ul&gt;
  2792. &lt;ul&gt;
  2793. &lt;li&gt;&lt;strong&gt;Built-in Support for Cloud:&lt;/strong&gt; Micronaut also supports cloud providers like AWS, Google Cloud, and Azure. This allows developers to easily integrate the framework with cloud providers.&lt;/li&gt;
  2794. &lt;/ul&gt;
  2795. &lt;/ul&gt;
  2796. &lt;ol&gt;
  2797. &lt;ol&gt;
  2798. &lt;li&gt;&lt;strong&gt;Quarkus&lt;/strong&gt;&lt;br /&gt;
  2799. Quarkus is now popular among the developers who create applications for Kubernetes and cloud-native architecture. Its features cater to modern application needs:&lt;/li&gt;
  2800. &lt;/ol&gt;
  2801. &lt;/ol&gt;
  2802. &lt;ul&gt;
  2803. &lt;ul&gt;
  2804. &lt;li&gt;&lt;strong&gt;Fast Startup Times:&lt;/strong&gt; Quarkus is designed for GraalVM which allows it to utilize native image compilation. This makes app start-up extremely fast and thus is an ideal deployment mode for cloud and serverless frameworks.&lt;/li&gt;
  2805. &lt;/ul&gt;
  2806. &lt;/ul&gt;
  2807. &lt;ul&gt;
  2808. &lt;ul&gt;
  2809. &lt;li&gt;&lt;strong&gt;Developer Experience:&lt;/strong&gt; What you also get with Quarkus is a powerful development experience which includes live reload. This feature enables developers to make changes to applications and see the results without restarting the application.&lt;/li&gt;
  2810. &lt;/ul&gt;
  2811. &lt;/ul&gt;
  2812. &lt;ul&gt;
  2813. &lt;ul&gt;
  2814. &lt;li&gt;&lt;strong&gt;Extensive Extension Ecosystem:&lt;/strong&gt; Quarkus boasts an extensive extension ecosystem, offering a wide variety of plugins that allow developers to easily connect to different technologies, such as databases, messaging systems, and monitoring tools. This rich ecosystem provides significant advantages, as it streamlines the integration process and enables developers to quickly add functionalities to their applications without having to write extensive custom code.&lt;/li&gt;
  2815. &lt;/ul&gt;
  2816. &lt;/ul&gt;
  2817. &lt;ul&gt;
  2818. &lt;ul&gt;
  2819. &lt;li&gt;&lt;strong&gt;Microservices Friendly:&lt;/strong&gt; Quarkus is intended for the development of microservices and it operates with the most popular tools like Kubernetes, Prometheus, and Grafana.&lt;/li&gt;
  2820. &lt;/ul&gt;
  2821. &lt;/ul&gt;
  2822. &lt;ol&gt;
  2823. &lt;ol&gt;
  2824. &lt;li&gt;&lt;strong&gt;Vaadin&lt;/strong&gt;&lt;br /&gt;
  2825. Vaadin was built for developers who create contemporary web applications with advanced interfaces. This framework provides a comprehensive set of tools for UI development:&lt;/li&gt;
  2826. &lt;/ol&gt;
  2827. &lt;/ol&gt;
  2828. &lt;ul&gt;
  2829. &lt;ul&gt;
  2830. &lt;li&gt;&lt;strong&gt;Java-based UI Development:&lt;/strong&gt; Vaadin enables the developers to build interfaces strictly in Java without extensive JavaScript or frontend knowledge.This approach allows backend developers to leverage their existing Java skills, streamlining the development process and reducing the learning curve associated with traditional frontend frameworks.&lt;/li&gt;
  2831. &lt;/ul&gt;
  2832. &lt;/ul&gt;
  2833. &lt;ul&gt;
  2834. &lt;ul&gt;
  2835. &lt;li style=&quot;text-align: left;&quot;&gt;&lt;strong&gt;Component-Based Architecture:&lt;/strong&gt; It has many widgets and all are built into the framework so that developers are able to construct complex interfaces rapidly.&lt;/li&gt;
  2836. &lt;/ul&gt;
  2837. &lt;/ul&gt;
  2838. &lt;ul&gt;
  2839. &lt;ul&gt;
  2840. &lt;li&gt;&lt;strong&gt;Responsive Design:&lt;/strong&gt; Vaadin applications are naturally responsive. Therefore, shifting between smartphones, tablets, and desktops does not cause any discomfort with this framework.&lt;/li&gt;
  2841. &lt;/ul&gt;
  2842. &lt;/ul&gt;
  2843. &lt;ul&gt;
  2844. &lt;ul&gt;
  2845. &lt;li&gt;&lt;strong&gt;Integration with Back-End:&lt;/strong&gt; This framework also complements the back-end Java applications since it allows the user interface (UI) to be connected easily to the business logic and data.&lt;br /&gt;
  2846. &lt;strong&gt;The Benefits of Learning New Java Frameworks for Developers&lt;br /&gt;&lt;/strong&gt;Java frameworks for web development in 2025 showcase a diverse range of tools tailored to meet various client needs and project requirements. Each framework offers unique strengths; for instance, Spring Boot excels in developing robust enterprise applications, while Jakarta EE provides standardized APIs for seamless integration in large-scale systems.&lt;br /&gt;
  2847. Innovative frameworks like Micronaut and Quarkus lead the way in cloud-native development, enabling the creation of lightweight, microservice-oriented applications that are easily deployable in cloud environments. This trend emphasizes flexibility, scalability, and efficiency, empowering developers to build high-performance applications that adapt to the evolving demands of users and businesses in a rapidly changing tech landscape.&lt;br /&gt;
  2848. At &lt;strong&gt;&lt;a href=&quot;https://www.techmindz.com/courses/&quot;&gt;Techmindz&lt;/a&gt;&lt;/strong&gt;, we offer a range of courses designed to help you gain in-depth knowledge of these frameworks and their applications. Our experienced instructors provide personalized guidance, ensuring you acquire the skills needed to thrive in the competitive tech industry. Join us at Techmindz and take your first step towards mastering Java frameworks today!&lt;/li&gt;
  2849. &lt;/ul&gt;
  2850. &lt;/ul&gt;
  2851. &lt;p&gt;&lt;/p&gt;
  2852. &lt;p&gt;&lt;/p&gt;
  2853. &lt;/div&gt;
  2854. &lt;/div&gt;
  2855. &lt;/div&gt;
  2856. &lt;/div&gt;
  2857. &lt;/div&gt;
  2858. &lt;p&gt;The post &lt;a href=&quot;https://www.techmindz.com/top-java-frameworks-for-web-development-in-2025/&quot;&gt;Top Java Frameworks for Web Development in 2025&lt;/a&gt; appeared first on &lt;a href=&quot;https://www.techmindz.com&quot;&gt;Techmindz&lt;/a&gt;.&lt;/p&gt;
  2859. &lt;br /&gt;
  2860. &lt;br /&gt;
  2861. from Techmindz https://ift.tt/GmqvP4T&lt;br /&gt;
  2862. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  2863. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/9010933589555154773'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/9010933589555154773'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/top-java-frameworks-for-web-development.html' title='Top Java Frameworks for Web Development in 2025'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-2103773738974007588</id><published>2024-08-06T04:11:00.001-07:00</published><updated>2024-08-06T04:11:47.835-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlinks"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>20 Great Examples of PowerPoint Presentation Design [+ Templates]</title><content type='html'>&lt;p&gt;When it comes to PowerPoint presentation design, there&#39;s no shortage of avenues you can take.&lt;/p&gt;
  2864. &lt;p&gt;&lt;a class=&quot;cta_button&quot; href=&quot;https://www.hubspot.com/cs/ci/?pg=2d0b5298-2daa-4812-b2d4-fa65cd354a8e&amp;amp;pid=53&amp;amp;ecid=&amp;amp;hseid=&amp;amp;hsic=&quot;&gt;&lt;img class=&quot;hs-cta-img&quot; style=&quot;height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px&quot; alt=&quot;→ Free Download: 10 PowerPoint Presentation Templates [Access Now]&quot; height=&quot;59&quot; width=&quot;641&quot; src=&quot;https://no-cache.hubspot.com/cta/default/53/2d0b5298-2daa-4812-b2d4-fa65cd354a8e.png&quot; align=&quot;middle&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  2865. &lt;p&gt;While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success.&lt;/p&gt;
  2866. &lt;p&gt;In this blog post, I’m sharing some of my favorite PowerPoint tips and templates to help you nail your next presentation.&lt;/p&gt;
  2867. &lt;p&gt;&lt;strong&gt;Table of Contents&lt;/strong&gt;&lt;/p&gt;
  2868. &lt;ul&gt;
  2869. &lt;li&gt;&lt;a href=&quot;#what-makes&quot;&gt;What makes a good PowerPoint presentation?&lt;/a&gt;&lt;/li&gt;
  2870. &lt;li&gt;&lt;a href=&quot;#design-ideas&quot;&gt;PowerPoint Design Ideas&lt;/a&gt;&lt;/li&gt;
  2871. &lt;li&gt;&lt;a href=&quot;#best-slides&quot;&gt;Best PowerPoint Presentation Slides&lt;/a&gt;&lt;/li&gt;
  2872. &lt;li&gt;&lt;a href=&quot;#good-examples&quot;&gt;Good Examples of PowerPoint Presentation Design&lt;/a&gt;&lt;/li&gt;
  2873. &lt;/ul&gt;
  2874. &lt;h2&gt;What makes a good PowerPoint presentation?&lt;/h2&gt;
  2875. &lt;p&gt;In my opinion, a &lt;a href=&quot;https://blog.hubspot.com/marketing/powerpoint-presentation-guide&quot;&gt;great PowerPoint presentation&lt;/a&gt; gets the point across succinctly while using a design that doesn&#39;t detract from it.&lt;/p&gt;
  2876. &lt;p&gt;Here are some of the elements I like to keep in mind when I’m building my own.&lt;/p&gt;
  2877. &lt;h3&gt;1. Minimal Animations and Transitions&lt;/h3&gt;
  2878. &lt;p&gt;Believe it or not, animations and transitions can take away from your PowerPoint presentation. Why? Well, they distract from the content you worked so hard on.&lt;/p&gt;
  2879. &lt;div class=&quot;hs-responsive-embed-wrapper hs-responsive-embed&quot; style=&quot;width: 100%; height: auto; position: relative; overflow: hidden; padding: 0; max-width: 560px; max-height: 315px; min-width: 256px; margin: 0px auto; display: block;&quot;&gt;
  2880. &lt;div class=&quot;hs-responsive-embed-inner-wrapper&quot; style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0;&quot;&gt;&lt;iframe class=&quot;hs-responsive-embed-iframe&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;&quot; src=&quot;https://www.youtube.com/embed/ALycvCVoaFo?si=MX_OiiMwDQujYyBg&quot; width=&quot;560&quot; height=&quot;315&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  2881. &lt;/div&gt;
  2882. &lt;p&gt;A good PowerPoint presentation keeps the focus on your argument by keeping animations and transitions to a minimum. I suggest using them tastefully and sparingly to emphasize a point or bring attention to a certain part of an image.&lt;/p&gt;
  2883. &lt;h3&gt;2. Cohesive Color Palette&lt;/h3&gt;
  2884. &lt;p&gt;I like to refresh my memory on &lt;a href=&quot;https://blog.hubspot.com/marketing/color-theory-design&quot;&gt;color theory&lt;/a&gt; when creating a new PowerPoint presentation.&lt;/p&gt;
  2885. &lt;p&gt;A cohesive color palette uses complementary and analogous colors to draw the audience’s attention and help emphasize certain aspects at the right time.&lt;/p&gt;
  2886. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/great-presentation-design_0.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  2887. &lt;h3&gt;3. Contextualized Visuals&lt;/h3&gt;
  2888. &lt;p&gt;An image does speak more than words. And it’s been proven that the human brain is wired to process visuals much faster than words.&lt;/p&gt;
  2889. &lt;p&gt;I take advantage of that by including graphs, photos, and illustrations to help me build upon my point.&lt;/p&gt;
  2890. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/great-presentation-design_5.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  2891. &lt;p&gt;&lt;strong&gt;Pro tip:&lt;/strong&gt; When you include visuals, make sure you &lt;a href=&quot;https://blog.hubspot.com/sales/sales-presentation-guidelines&quot;&gt;contextualize them&lt;/a&gt; by explaining verbally why the image is there. That way, you don’t risk confusing your audience.&lt;/p&gt;
  2892. &lt;h2&gt;PowerPoint Design Ideas&lt;/h2&gt;
  2893. &lt;p&gt;It‘s impossible for me to tell you the specific design ideas you should go after in your next PowerPoint, because, well, I don’t know what the goal of your presentation is.&lt;/p&gt;
  2894. &lt;p&gt;Luckily, new versions of PowerPoint actually suggest ideas for you based on the content you&#39;re presenting. This can help you keep up with the latest &lt;a href=&quot;https://blog.hubspot.com/marketing/presentation-design-trends&quot;&gt;trends in presentation design&lt;/a&gt;.&lt;/p&gt;
  2895. &lt;p&gt;PowerPoint is filled with interesting boilerplate designs you can start with. To find these suggestions, open PowerPoint and click the “Design” tab in your top navigation bar. Then, on the far right side, you&#39;ll see the following choices:&lt;/p&gt;
  2896. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/great-presentation-design_4.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  2897. &lt;p&gt;Click the “Design Ideas” option under this Design tab, as shown in the screenshot above. This icon will reveal a vertical list of interesting slide layouts based on what your slides already have on them.&lt;/p&gt;
  2898. &lt;p&gt;Don&#39;t have any content on your slides yet? You can easily shuffle this vertical list of slide design ideas by clicking various themes inside the color carousel to the far left of the Design Ideas icon, as shown below:&lt;/p&gt;
  2899. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/great-presentation-design_7.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  2900. &lt;p&gt;As you browse and choose from the themes shown above, the Design Ideas pane to the right will interpret them and come up with layouts.&lt;/p&gt;
  2901. &lt;p&gt;Here are 15 PowerPoint design ideas I love:&lt;/p&gt;
  2902. &lt;h3&gt;1. Use neon colors.&amp;nbsp;&lt;/h3&gt;
  2903. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/Neon%20PowerPoint.png?width=579&amp;amp;height=321&amp;amp;name=Neon%20PowerPoint.png&quot; width=&quot;579&quot; height=&quot;321&quot; alt=&quot;Neon PowerPoint&quot; style=&quot;height: auto; max-width: 100%; width: 579px;&quot; /&gt;&lt;/p&gt;
  2904. &lt;p style=&quot;font-size: 12px; text-align: center;&quot;&gt;&lt;a href=&quot;https://www.slideegg.com/neon-powerpoint-template&quot;&gt;&lt;em&gt;Image source&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;
  2905. &lt;p&gt;Mesmerize your audience by adding some neon colors and effects to your PowerPoint slides. Adding pops of color to your presentation will create visual interest and keep your audience engaged.&amp;nbsp;&lt;/p&gt;
  2906. &lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;What I like:&lt;/span&gt; Neon will add personality and depth to your presentation and will help the information you&#39;re providing stand out and be more memorable.&amp;nbsp;&lt;/p&gt;
  2907. &lt;h3&gt;2. Use an interesting background image.&lt;/h3&gt;
  2908. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/Interesting%20PowerPoint%20.png?width=616&amp;amp;height=343&amp;amp;name=Interesting%20PowerPoint%20.png&quot; width=&quot;616&quot; height=&quot;343&quot; alt=&quot;Interesting PowerPoint &quot; style=&quot;height: auto; max-width: 100%; width: 616px;&quot; /&gt;&lt;a href=&quot;https://create.microsoft.com/en-us/template/road-trip-photo-album-52bd5543-9bd9-4828-b6ad-c900ce739567&quot;&gt;&lt;span style=&quot;font-size: 12px;&quot;&gt;&lt;em&gt;Image source&lt;/em&gt;&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;
  2909. &lt;p style=&quot;text-align: left;&quot;&gt;Do you have some interesting nature photos from a recent road trip? Or maybe a holiday passed, and you have gorgeous photos to share? If so, consider incorporating them into your PowerPoint.&amp;nbsp;&lt;/p&gt;
  2910. &lt;p style=&quot;text-align: left;&quot;&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;What I like:&lt;/span&gt; PowerPoints don&#39;t have to be stuffy and boring. They can be fun and a unique or interesting background will enhance the experience of your presentation.&lt;/p&gt;
  2911. &lt;h3&gt;3. Or be minimal.&lt;/h3&gt;
  2912. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/Powerpoint%20Minimal.png?width=606&amp;amp;height=336&amp;amp;name=Powerpoint%20Minimal.png&quot; width=&quot;606&quot; height=&quot;336&quot; alt=&quot;Powerpoint Minimal&quot; style=&quot;height: auto; max-width: 100%; width: 606px;&quot; /&gt;&lt;a href=&quot;https://create.microsoft.com/en-us/template/minimalist-light-sales-pitch-1ed81438-95a7-4ae9-841d-43ea2c64f7fc&quot;&gt;&lt;span style=&quot;font-size: 12px;&quot;&gt;&lt;em&gt;Image source&lt;/em&gt;&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;
  2913. &lt;p style=&quot;font-size: 18px; text-align: left; font-weight: normal;&quot;&gt;Have you ever heard of K.I.S.S.? Not the band! I mean, Keep It Simple, Sweetheart. If you&#39;re worried too many colors or visuals could take attention away from the message of your presentation, consider going minimal.&amp;nbsp;&lt;/p&gt;
  2914. &lt;p style=&quot;font-size: 18px; text-align: left;&quot;&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Pro tip:&lt;/span&gt; Stick to no more than three colors if you&#39;re going for a minimalist design in your slides.&amp;nbsp;&lt;/p&gt;
  2915. &lt;h3&gt;4. Incorporate&amp;nbsp;illustrations.&lt;/h3&gt;
  2916. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/PowerPoint%20Illustration.png?width=606&amp;amp;height=340&amp;amp;name=PowerPoint%20Illustration.png&quot; width=&quot;606&quot; height=&quot;340&quot; alt=&quot;PowerPoint Illustration&quot; style=&quot;height: auto; max-width: 100%; width: 606px;&quot; /&gt;&lt;a href=&quot;https://create.microsoft.com/en-us/template/vacation-photo-album-b93b25a1-f4bd-46b9-ba3f-773fa883d789&quot;&gt;&lt;span style=&quot;font-size: 12px;&quot;&gt;&lt;em&gt;Image source&lt;/em&gt;&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;
  2917. &lt;p style=&quot;font-size: 18px; text-align: left;&quot;&gt;Illustrations are a great way to highlight or break down a point in your presentation. They can also add a bit of whimsy and fun to keep viewers engaged.&lt;/p&gt;
  2918. &lt;h3&gt;5. Use all caps.&lt;/h3&gt;
  2919. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/PoiwerPoint%20Capital%20Letters.png?width=613&amp;amp;height=344&amp;amp;name=PoiwerPoint%20Capital%20Letters.png&quot; width=&quot;613&quot; height=&quot;344&quot; alt=&quot;PoiwerPoint Capital Letters&quot; style=&quot;height: auto; max-width: 100%; width: 613px;&quot; /&gt;&lt;a href=&quot;https://create.microsoft.com/en-us/search?query=PowerPoint%20illustration&quot;&gt;&lt;span style=&quot;font-size: 12px;&quot;&gt;&lt;em&gt;Image source&lt;/em&gt;&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;
  2920. &lt;p&gt;Using all capital letters can draw your audience&#39;s eyes to where you need them, helping cement your message in their minds. It can also just be aesthetically pleasing.&lt;/p&gt;
  2921. &lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Pro tip:&lt;/span&gt; If you choose to use all capital letters, use varying fonts so readers can tell which information is important and which are supporting details.&lt;/p&gt;
  2922. &lt;h3&gt;6. Alternate slide layouts&lt;/h3&gt;
  2923. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/PowerPoint%20alternate%20slides.png?width=586&amp;amp;height=404&amp;amp;name=PowerPoint%20alternate%20slides.png&quot; width=&quot;586&quot; height=&quot;404&quot; alt=&quot;PowerPoint alternate slides&quot; style=&quot;height: auto; max-width: 100%; width: 586px;&quot; /&gt;&lt;a href=&quot;https://venngage.com/blog/presentation-ideas/&quot;&gt;&lt;span style=&quot;font-size: 12px;&quot;&gt;&lt;em&gt;Image source&lt;/em&gt;&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;
  2924. &lt;p style=&quot;text-align: left; font-size: 18px;&quot;&gt;You don&#39;t want readers to grow bored with your presentation. So, to retain visual interest, use alternating slide layouts. The example above shows PowerPoint slides alternating between vertical and horizontal layouts.&lt;/p&gt;
  2925. &lt;p style=&quot;text-align: left; font-size: 18px;&quot;&gt;This keeps things interesting and ensures your presentation isn&#39;t monotonous.&amp;nbsp;&amp;nbsp;&lt;/p&gt;
  2926. &lt;h3&gt;7. Inject a little humor.&lt;/h3&gt;
  2927. &lt;p&gt;Humor is a great way to drive a point home and help people remember the information you&#39;re presenting. People remember a good joke, so if you have a funny pun to connect to a concept in a presentation, why not use it in a slide?&lt;/p&gt;
  2928. &lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Pro tip:&lt;/span&gt; Remember you&#39;re in a professional setting, so keep your jokes appropriate. If you&#39;re worried a joke can get you a meeting with HR, then keep it to yourself.&amp;nbsp;&lt;/p&gt;
  2929. &lt;h3&gt;8. Use duotones.&lt;/h3&gt;
  2930. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/PowerPoint%20Duotones.png?width=577&amp;amp;height=322&amp;amp;name=PowerPoint%20Duotones.png&quot; width=&quot;577&quot; height=&quot;322&quot; alt=&quot;PowerPoint Duotones&quot; style=&quot;height: auto; max-width: 100%; width: 577px;&quot; /&gt;&lt;a href=&quot;https://create.microsoft.com/en-us/search?query=PowerPoint%20&quot;&gt;&lt;span style=&quot;font-size: 12px;&quot;&gt;&lt;em&gt;Image source&lt;/em&gt;&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;
  2931. &lt;p style=&quot;font-size: 18px;&quot;&gt;Duotones (or gradience) can take the aesthetic of your PowerPoint to new levels. They can provide a calming energy to your presentation and make viewers feel relaxed and eager to stay focused.&amp;nbsp;&lt;/p&gt;
  2932. &lt;h3&gt;9. Include printed materials.&lt;/h3&gt;
  2933. &lt;p&gt;Let&#39;s say you have a PowerPoint you&#39;re proud of, but you want to go that extra mile to ensure your audience understands the material. A great way to do this would be to supplement your presentation with printed materials, as such as:&lt;/p&gt;
  2934. &lt;ul&gt;
  2935. &lt;li&gt;Pamphlets&amp;nbsp;&lt;/li&gt;
  2936. &lt;li&gt;Worksheets&lt;/li&gt;
  2937. &lt;li&gt;Printed slides&lt;/li&gt;
  2938. &lt;li&gt;Short quizzes on the material&lt;/li&gt;
  2939. &lt;/ul&gt;
  2940. &lt;h3&gt;10. Keep it to one chart or graph per slide.&lt;/h3&gt;
  2941. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/powerpoint%20chart.png?width=551&amp;amp;height=307&amp;amp;name=powerpoint%20chart.png&quot; width=&quot;551&quot; height=&quot;307&quot; alt=&quot;powerpoint chart&quot; style=&quot;height: auto; max-width: 100%; width: 551px;&quot; /&gt;&lt;a href=&quot;https://create.microsoft.com/en-us/search?query=PowerPoint%20chart&quot;&gt;&lt;span style=&quot;font-size: 12px;&quot;&gt;&lt;em&gt;Image source&lt;/em&gt;&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;
  2942. &lt;p&gt;This is both a design example and a warning. Graphs and charts are an excellent way of displaying quantitative data in a digestible format.&lt;/p&gt;
  2943. &lt;p&gt;However, you should have no more than one graph or chart per slide so your presentation doesn&#39;t get too confusing or muddled.&amp;nbsp;&lt;/p&gt;
  2944. &lt;h3&gt;11. Use a large font.&lt;/h3&gt;
  2945. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/PowerPoint%20Large%20Font.png?width=572&amp;amp;height=316&amp;amp;name=PowerPoint%20Large%20Font.png&quot; width=&quot;572&quot; height=&quot;316&quot; alt=&quot;PowerPoint Large Font&quot; style=&quot;height: auto; max-width: 100%; width: 572px;&quot; /&gt;&lt;a href=&quot;https://create.microsoft.com/en-us/search?query=PowerPoint%20&quot;&gt;&lt;span style=&quot;font-size: 12px;&quot;&gt;&lt;em&gt;Image source&lt;/em&gt;&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;
  2946. &lt;p&gt;Just like capital letters, a large font will help your shift your audience&#39;s focus to key points in your presentation.&lt;/p&gt;
  2947. &lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Pro tip:&lt;/span&gt; You can combine large fonts and capital letters to boost its effectiveness.&amp;nbsp;&lt;/p&gt;
  2948. &lt;h3&gt;12. Include videos.&lt;/h3&gt;
  2949. &lt;p&gt;Embedding a video into your PowerPoint can help you expand on a point or effectively break down a complex topic. You can either embed a video from a platform like YouTube or TikTok or use HubSpot&#39;s &lt;a href=&quot;https://www.hubspot.com/clip-creator&quot;&gt;Clip Creator&lt;/a&gt; to make your own.&lt;/p&gt;
  2950. &lt;p&gt;&lt;span style=&quot;font-weight: bold;&quot;&gt;Pro tip:&lt;/span&gt; Try to keep videos short, like, under a minute, and don&#39;t use more than one or two.&amp;nbsp;&lt;/p&gt;
  2951. &lt;h3&gt;13. Use GIFs.&lt;/h3&gt;
  2952. &lt;p&gt;GIFs add more visual interest, and they can be a great way to add humor or personal touch to your PowerPoint presentation.&lt;/p&gt;
  2953. &lt;div class=&quot;hs-embed-wrapper&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 480px; min-width: 256px; display: block; margin: auto;&quot;&gt;
  2954. &lt;div class=&quot;hs-embed-content-wrapper&quot;&gt;
  2955. &lt;div style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.46%; margin: 0px;&quot;&gt;&lt;iframe src=&quot;https://giphy.com/embed/XpFcYeXZbRWeob95oI&quot; width=&quot;480&quot; height=&quot;271&quot; style=&quot;position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;&quot; frameborder=&quot;0&quot; class=&quot;giphy-embed&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  2956. &lt;p&gt;&lt;a href=&quot;https://giphy.com/gifs/marvelstudios-marvel-deadpool-XpFcYeXZbRWeob95oI&quot;&gt;via GIPHY&lt;/a&gt;&lt;/p&gt;
  2957. &lt;/div&gt;
  2958. &lt;/div&gt;
  2959. &lt;h3&gt;14. Use contrasting colors when comparing two ideas or arguments.&amp;nbsp;&lt;/h3&gt;
  2960. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/powerpoint%20contrast.png?width=477&amp;amp;height=267&amp;amp;name=powerpoint%20contrast.png&quot; width=&quot;477&quot; height=&quot;267&quot; alt=&quot;powerpoint contrast&quot; style=&quot;height: auto; max-width: 100%; width: 477px;&quot; /&gt;&lt;a href=&quot;https://create.microsoft.com/en-us/search?query=PowerPoint%20contrast&quot;&gt;&lt;span style=&quot;font-size: 12px;&quot;&gt;&lt;em&gt;Image source&lt;/em&gt;&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;
  2961. &lt;p style=&quot;text-align: left; font-size: 18px;&quot;&gt;Contrasting colors can convey the difference between two opposing thoughts or arguments in a way that is visually appealing.&amp;nbsp;&lt;/p&gt;
  2962. &lt;h3&gt;15. Add a touch of nature.&lt;/h3&gt;
  2963. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/PowerPoint%20nature.png?width=582&amp;amp;height=324&amp;amp;name=PowerPoint%20nature.png&quot; width=&quot;582&quot; height=&quot;324&quot; alt=&quot;PowerPoint nature&quot; style=&quot;height: auto; max-width: 100%; width: 582px;&quot; /&gt;&lt;/p&gt;
  2964. &lt;p&gt;If you want your presentation to exude a calming energy to your audience, including images of trees, flowers, and natural landscapes can do the trick.&lt;/p&gt;
  2965. &lt;h2&gt;PowerPoint Theme Ideas&lt;/h2&gt;
  2966. &lt;h3&gt;Atlas (Theme)&lt;/h3&gt;
  2967. &lt;p&gt;Covering a more creative subject for a younger or more energetic audience? I’d recommend using the cover slide design below. Its vibrant red color blocks and fun lines will appeal to your audience.&lt;/p&gt;
  2968. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/atlas-1.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  2969. &lt;h4&gt;PowerPoint Ideas for This Theme:&lt;/h4&gt;
  2970. &lt;ul&gt;
  2971. &lt;li&gt;Use this simple theme to focus on key elements of your presentation.&lt;/li&gt;
  2972. &lt;li&gt;Customize the colors to match your brand or try contrasting colors for text and background for readability and visual appeal.&lt;/li&gt;
  2973. &lt;/ul&gt;
  2974. &lt;h3&gt;Madison (Theme)&lt;/h3&gt;
  2975. &lt;p&gt;This design doesn&#39;t have the intensity of the first slide on this list. But I like how it has a simple structure that can make any PowerPoint presentation a good slideshow.&lt;/p&gt;
  2976. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/madison-1.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  2977. &lt;h4&gt;PowerPoint Ideas for This Theme:&lt;/h4&gt;
  2978. &lt;ul&gt;
  2979. &lt;li&gt;Add unique and on-brand fonts, textures, and borders to this theme for classic and cool presentations.&lt;/li&gt;
  2980. &lt;li&gt;Add an image collage or textured photograph to create distinct and consistent PowerPoints for your brand.&lt;/li&gt;
  2981. &lt;/ul&gt;
  2982. &lt;h3&gt;Parcel (Theme)&lt;/h3&gt;
  2983. &lt;p&gt;Parcel offers a variety of slide layouts with geometric shapes. Add these shapes to your slides to create interesting visual elements. I’ve used them for backgrounds, content, and decoration.&lt;/p&gt;
  2984. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/parcel.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  2985. &lt;h4&gt;PowerPoint Ideas for This Theme:&lt;/h4&gt;
  2986. &lt;ul&gt;
  2987. &lt;li&gt;Add a color-blocked background for a fun but relaxing tone for your audience, or use color blocks to highlight sections of text.&lt;/li&gt;
  2988. &lt;li&gt;Experiment with this PowerPoint theme&#39;s contemporary fonts for cool slides that feel professional.&lt;/li&gt;
  2989. &lt;li&gt;Add a chart or graph to visualize data in your presentation.&lt;/li&gt;
  2990. &lt;/ul&gt;
  2991. &lt;h3&gt;Crop (Theme)&lt;/h3&gt;
  2992. &lt;p&gt;This is one of my favorite PowerPoint design ideas because it uses graphic elements such as lines and bars to give structure, contrast, and modern flair to your slides.&lt;/p&gt;
  2993. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/crop-1.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  2994. &lt;h4&gt;PowerPoint Ideas for This Theme:&lt;/h4&gt;
  2995. &lt;ul&gt;
  2996. &lt;li&gt;Make the most of this theme with high-quality images. Simple compositions with lots of negative space or bold focal points can help your slide&#39;s design pop.&lt;/li&gt;
  2997. &lt;li&gt;Use this theme‘s grid layout to create clean, organized layouts, even if design isn’t your strength.&lt;/li&gt;
  2998. &lt;/ul&gt;
  2999. &lt;h3&gt;Badge (Theme)&lt;/h3&gt;
  3000. &lt;p&gt;I’m particularly fond of this PowerPoint design style.&lt;/p&gt;
  3001. &lt;p&gt;By using lines and contrasting elements — like a burst, as shown below — you add depth to your slides. This can help your content capture and hold your audience&#39;s attention more easily.&lt;/p&gt;
  3002. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/badge-1.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  3003. &lt;h4&gt;PowerPoint Ideas for This Theme:&lt;/h4&gt;
  3004. &lt;ul&gt;
  3005. &lt;li&gt;Add badges to highlight key points and sections, or to showcase achievements.&lt;/li&gt;
  3006. &lt;li&gt;Add original illustrations to your presentation&#39;s design. You might think you need to use professional illustrations for this. But adding quick doodles or sketches to this theme can help you create authentic and creative PowerPoint presentations.&lt;/li&gt;
  3007. &lt;/ul&gt;
  3008. &lt;p&gt;If you&#39;re not loving my curated list of built-in PowerPoint design themes, no hard feelings. You can always &lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;download a free PowerPoint template&lt;/a&gt; and input your content onto pre-made slide styles.&lt;/p&gt;
  3009. &lt;p&gt;Let’s take a look at the best ones you can download below.&lt;/p&gt;
  3010. &lt;h3&gt;Creative PowerPoint (Template)&lt;/h3&gt;
  3011. &lt;p&gt;I like how this presentation template uses bright colors and plenty of white space to convey a modern but fun design. Organic shapes and geometric lines and patterns add an extra visual element (and personality) to the slides. &lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Get it here&lt;/a&gt;.&lt;/p&gt;
  3012. &lt;p&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/great-presentation-design_8.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  3013. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Download These Templates for Free&lt;/a&gt;&lt;/p&gt;
  3014. &lt;h4&gt;Design Ideas for This Template:&lt;/h4&gt;
  3015. &lt;ul&gt;
  3016. &lt;li&gt;Create custom graphics or textures and layer them on top of this template&#39;s image layers to create beautiful slides for your brand. Be sure to use consistent styles and colors for a cohesive design.&lt;/li&gt;
  3017. &lt;li&gt;Get inspired by the clear visual hierarchy of this template as you customize it. Use font sizes, color, and graphics to highlight each section. This can help you make sure that important information stands out from supporting details.&lt;/li&gt;
  3018. &lt;/ul&gt;
  3019. &lt;h3&gt;Professional Style PowerPoint (Template)&lt;/h3&gt;
  3020. &lt;p&gt;These PowerPoint slides use more neutral colors and fonts to create a calm and elegant vibe. It also highlights quality images to communicate key points which is great in my opinion. &lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Get it here&lt;/a&gt;.&lt;/p&gt;
  3021. &lt;p&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/great-presentation-design_13.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  3022. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Download These Templates for Free&lt;/a&gt;&lt;/p&gt;
  3023. &lt;h4&gt;Design Ideas for This Template:&lt;/h4&gt;
  3024. &lt;ul&gt;
  3025. &lt;li&gt;This template works best with subtle pastels and muted colors. Try non-traditional color combos, like peach and mint green, for a unique PowerPoint presentation.&lt;/li&gt;
  3026. &lt;li&gt;Images and data visualizations will stand out in this template, so make sure you have excellent photos and illustrations to showcase.&lt;/li&gt;
  3027. &lt;/ul&gt;
  3028. &lt;h3&gt;Data PowerPoint (Template)&lt;/h3&gt;
  3029. &lt;p&gt;This template uses a rounded font to draw sharp contrast with the lines and graphs that will populate the presentation. If you want to offer engaging visuals with number-crunching content, I think the slide design ideas in this template are a great choice. &lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Get it here&lt;/a&gt;.&lt;/p&gt;
  3030. &lt;p&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/great-presentation-design_10.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  3031. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Download These Templates for Free&lt;/a&gt;&lt;/p&gt;
  3032. &lt;h4&gt;Design Ideas for This Template:&lt;/h4&gt;
  3033. &lt;ul&gt;
  3034. &lt;li&gt;Try an on-brand &lt;a href=&quot;https://99designs.com/blog/trends/duotone-design/&quot;&gt;duotone color scheme&lt;/a&gt; or use a dark background with this template to give your slides a simple but trendy look.&lt;/li&gt;
  3035. &lt;li&gt;Use the built-in icon library or import custom icons into your slides. You can use icons to represent important topics or concepts for easier skimming. This visual feature can also make your slides more exciting.&lt;/li&gt;
  3036. &lt;/ul&gt;
  3037. &lt;h3&gt;Simple PowerPoint (Template)&lt;/h3&gt;
  3038. &lt;p&gt;By pairing vibrant colors with pale ones, this PowerPoint gives an understated feel. I’d go with this one if you want to draw attention to your content while still being visually engaging. &lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Get it here&lt;/a&gt;.&lt;/p&gt;
  3039. &lt;p&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/great-presentation-design_3.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  3040. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Download These Templates for Free&lt;/a&gt;&lt;/p&gt;
  3041. &lt;h4&gt;Design Ideas for This Template:&lt;/h4&gt;
  3042. &lt;ul&gt;
  3043. &lt;li&gt;Combine multiple images with vertical or horizontal formatting in this template for dynamic and beautiful slides.&lt;/li&gt;
  3044. &lt;li&gt;Play with contrasting typography styles. Try combining a bold heading font with a simple body font. This can help you draw attention to important information and make your PowerPoint design easy to read.&lt;/li&gt;
  3045. &lt;/ul&gt;
  3046. &lt;p&gt;Want some inspo as you create your next presentation? Look no further — whether you&#39;re projecting your slides in person or sharing them online, I pulled together some examples that will help you impress your audience.&lt;/p&gt;
  3047. &lt;h3&gt;Business Presentation Slides&lt;/h3&gt;
  3048. &lt;p&gt;Business presentations can be intense. This set of PowerPoint slides could include a wide range of important information such as:&lt;/p&gt;
  3049. &lt;ul&gt;
  3050. &lt;li&gt;Company history&lt;/li&gt;
  3051. &lt;li&gt;Mission and vision&lt;/li&gt;
  3052. &lt;li&gt;Business goals&lt;/li&gt;
  3053. &lt;li&gt;Market analysis&lt;/li&gt;
  3054. &lt;li&gt;Competitive landscape&lt;/li&gt;
  3055. &lt;li&gt;Growth strategies&lt;/li&gt;
  3056. &lt;/ul&gt;
  3057. &lt;p&gt;So, business presentations can be overwhelming for an audience to consume. This makes great presentation design essential.&lt;/p&gt;
  3058. &lt;p&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/modern-powerpoint-template-1.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  3059. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Download These Templates for Free&lt;/a&gt;&lt;/p&gt;
  3060. &lt;p&gt;The &lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Modern PowerPoint Template&lt;/a&gt; featured here is sleek and modern. But it&#39;s also fun and appealing, with a streamlined design that leaves a lasting impression.&lt;/p&gt;
  3061. &lt;p&gt;&lt;strong&gt;Pro tip:&lt;/strong&gt; I like to use headers to communicate top priorities in a business presentation. Then, you can use body copy and images to add details that will support and enhance your PowerPoint.&lt;/p&gt;
  3062. &lt;h3&gt;Business Plan Template&lt;/h3&gt;
  3063. &lt;p&gt;A well-crafted business plan is vital to any business, whether it&#39;s a startup, scale-up, or established company. A business plan can be just as complex as a business presentation, but it also needs to entice investors and partners.&lt;/p&gt;
  3064. &lt;p&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/retro-powerpoint-template.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  3065. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Download These Templates for Free&lt;/a&gt;&lt;/p&gt;
  3066. &lt;p&gt;I think this &lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Retro PowerPoint Template&lt;/a&gt; is fun, interesting, and unique. It also has easy-to-read text and plenty of space for useful images and charts.&lt;/p&gt;
  3067. &lt;h3&gt;Company Profile Template&lt;/h3&gt;
  3068. &lt;p&gt;Like your business plan, your company profile is key to developing your business. But your company profile is more than a peek at your biz plan. It&#39;s a chance to highlight your team, culture and values, major clients, and your company history.&lt;/p&gt;
  3069. &lt;p&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/company-profile-powerpoint-template.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  3070. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Download These Templates for Free&lt;/a&gt;&lt;/p&gt;
  3071. &lt;p&gt;When done right, this presentation can show your competitive advantage and build trust for your brand. Download the &lt;a href=&quot;https://offers.hubspot.com/company-profile-templates&quot;&gt;company profile template featured above and five more great company profile templates&lt;/a&gt; today.&lt;/p&gt;
  3072. &lt;h3&gt;Marketing Plan Template&lt;/h3&gt;
  3073. &lt;p&gt;The right marketing plan presentation can decide whether your team will have the budget and resources it needs to meet your goals. That&#39;s why marketing plans need great presentation design.&lt;/p&gt;
  3074. &lt;p&gt;After using a &lt;a href=&quot;https://offers.hubspot.com/marketing-plan-template&quot;&gt;marketing plan template&lt;/a&gt; to write out your completed plan, use an eye-catching presentation template to share your ideas.&lt;/p&gt;
  3075. &lt;p&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/typographic-powerpoint-template.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  3076. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Download These Templates for Free&lt;/a&gt;&lt;/p&gt;
  3077. &lt;p&gt;This &lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Typographic PowerPoint Template&lt;/a&gt; will make it easy to use custom graphics and typography that will make your brand presentation shine.&lt;/p&gt;
  3078. &lt;p&gt;&lt;strong&gt;Pro tip&lt;/strong&gt;: Use &lt;a href=&quot;https://blog.hubspot.com/marketing/types-of-graphs-for-data-visualization&quot;&gt;different charts and graphs&lt;/a&gt; to highlight the data you used while making marketing plan decisions. This will reinforce the logic of your ideas while adding more visual interest.&lt;/p&gt;
  3079. &lt;h3&gt;Project Status Report Template&lt;/h3&gt;
  3080. &lt;p&gt;Project status reports keep stakeholders informed about project milestones, timelines, risks, and budget. &lt;a href=&quot;https://www.slideegg.com/progress-status-ppt-slide-template-54426&quot;&gt;Try this template&lt;/a&gt; to add transparency, manage expectations, and stay proactive with your project presentations.&lt;/p&gt;
  3081. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/project-management-powerpoint-template.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  3082. &lt;h3&gt;Annual Report Template&lt;/h3&gt;
  3083. &lt;p&gt;Annual reports offer a company&#39;s performance summary, achievements, finances, and more. This means that an organized layout is essential to showcase growth and wins for the year.&lt;/p&gt;
  3084. &lt;p&gt;This presentation needs to be well-designed so that it inspires the trust and confidence of employees, shareholders, and members of the community.&lt;/p&gt;
  3085. &lt;p&gt;&lt;a href=&quot;https://www.hubspot.com/business-templates/annual-report&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/annual-report-powerpoint-template.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  3086. &lt;p&gt;Try this annual report template if you want to &lt;a href=&quot;https://www.hubspot.com/business-templates/annual-report&quot;&gt;create a PDF&lt;/a&gt; or this &lt;a href=&quot;https://slidesgo.com/theme/modern-annual-report/&quot;&gt;template for PowerPoint&lt;/a&gt;.&lt;/p&gt;
  3087. &lt;p&gt;&lt;strong&gt;Pro tip&lt;/strong&gt;: Choose the right &lt;a href=&quot;https://blog.hubspot.com/marketing/presentation-tools&quot;&gt;presentation software&lt;/a&gt; for your presentation. While most presentation design is created in PowerPoint or Keynote, sometimes it’s a good idea to try out new tools.&lt;/p&gt;
  3088. &lt;h3&gt;Product Launch Template&lt;/h3&gt;
  3089. &lt;p&gt;Product launch is an exciting time at any company. A great PowerPoint presentation for product release will include:&lt;/p&gt;
  3090. &lt;ul&gt;
  3091. &lt;li&gt;Product features&lt;/li&gt;
  3092. &lt;li&gt;Benefits&lt;/li&gt;
  3093. &lt;li&gt;Target audience&lt;/li&gt;
  3094. &lt;li&gt;Pricing&lt;/li&gt;
  3095. &lt;li&gt;Marketing strategy&lt;/li&gt;
  3096. &lt;li&gt;Launch timeline&lt;/li&gt;
  3097. &lt;/ul&gt;
  3098. &lt;p&gt;Besides generating excitement, this deck keeps stakeholders consistent and connected. To me, it&#39;s central to driving customer interest, engagement, and sales.&lt;/p&gt;
  3099. &lt;p&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/doodle-powerpoint-template.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  3100. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Download These Templates for Free&lt;/a&gt;&lt;/p&gt;
  3101. &lt;p&gt;The &lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Doodle Template&lt;/a&gt; is a great choice for product launch presentations with its range of slide features. It has lots of space for product images, as well as icons to represent stakeholders, teams, or product features.&lt;/p&gt;
  3102. &lt;p&gt;&lt;strong&gt;Pro tip&lt;/strong&gt;: Use the bright and cheery graphics in this template as is or replace them with sketches from your product creation process for a customized touch.&lt;/p&gt;
  3103. &lt;h3&gt;Visual Brand Identity Template&lt;/h3&gt;
  3104. &lt;p&gt;Consistency and visual appeal are crucial elements of building a strong brand identity.&lt;/p&gt;
  3105. &lt;p&gt;Using a PowerPoint presentation template can help you clearly communicate the details that make your company&#39;s brand, logo, typography, colors, imagery, and design one of a kind.&lt;/p&gt;
  3106. &lt;p&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/canva-powerpoint-templates.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/p&gt;
  3107. &lt;p&gt;Start with this &lt;a href=&quot;https://offers.hubspot.com/how-to-build-a-brand&quot;&gt;brand building guide&lt;/a&gt; to make sure you&#39;ve nailed down the most important elements of your brand identity. Then, use one of these &lt;a href=&quot;https://www.canva.com/presentations/templates/brand-guidelines/&quot;&gt;templates from Canva&lt;/a&gt; to develop your brand identity presentation.&lt;/p&gt;
  3108. &lt;h3&gt;Infographic Template&lt;/h3&gt;
  3109. &lt;p&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/create-infographics-with-free-powerpoint-templates&quot;&gt;Infographics&lt;/a&gt; are a powerful way to present complex information or data in a visual way. Different types of information lend themselves to different presentation styles.&lt;/p&gt;
  3110. &lt;p&gt;&lt;a href=&quot;https://www.hubspot.com/infographic-templates&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/infographic-powerpoint-template.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  3111. &lt;p&gt;You can add these &lt;a href=&quot;https://www.hubspot.com/infographic-templates&quot;&gt;free PowerPoint templates for infographics&lt;/a&gt; to a larger slide presentation or use this format to create an infographic for other channels.&lt;/p&gt;
  3112. &lt;p&gt;&lt;strong&gt;Pro tip&lt;/strong&gt;: Add an infographic to a business or data presentation to add data insights and storytelling to your presentation slides. This will help make your PowerPoint presentation more memorable.&lt;/p&gt;
  3113. &lt;h3&gt;Financial Report Template&lt;/h3&gt;
  3114. &lt;p&gt;Concise financial reporting helps businesses review their financial performance for better decision-making. This presentation often includes confidential data such as revenue, profit, and cash flow.&lt;/p&gt;
  3115. &lt;p&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/financial-report-powerpoint-template.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  3116. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Download These Templates for Free&lt;/a&gt;&lt;/p&gt;
  3117. &lt;p&gt;The &lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Abstract PowerPoint Template&lt;/a&gt; has slide designs for data comparison, quotes, and analysis. Its clean and simple design will make your financial report presentations look cool and professional.&lt;/p&gt;
  3118. &lt;h3&gt;Industry Trends Template&lt;/h3&gt;
  3119. &lt;p&gt;To stay ahead of the competition, you need the latest industry insights. And to keep that data engaging, you need great presentation design for trends.&lt;/p&gt;
  3120. &lt;p&gt;Trends decks might include data on market research, competitive analysis, new technologies, or consumer behavior.&lt;/p&gt;
  3121. &lt;p&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hubfs/3d-graphic-powerpoint-template.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  3122. &lt;p style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://offers.hubspot.com/templates-create-beautiful-powerpoints&quot;&gt;Download These Templates for Free&lt;/a&gt;&lt;/p&gt;
  3123. &lt;p&gt;This 3D Gradient PowerPoint Template combines bold colors with fun shapes. To me, it&#39;s the perfect vehicle to highlight bright images, icons, and data on the latest trends.&lt;/p&gt;
  3124. &lt;p&gt;&lt;strong&gt;Pro tip&lt;/strong&gt;: New information can be tough to consume, so it&#39;s best to keep your copy short and easy to understand. Use images that tell a story to make the most of every section of your presentation.&lt;/p&gt;
  3125. &lt;h2&gt;&lt;strong&gt;Good Examples of PowerPoint Presentation Design&lt;/strong&gt;&lt;/h2&gt;
  3126. &lt;p&gt;Here are 20 of my top sources of inspiration for PowerPoint presentation designs.&lt;/p&gt;
  3127. &lt;h3&gt;1. “The Search for Meaning in B2B Marketing,” Velocity Partners&lt;/h3&gt;
  3128. &lt;p&gt;&lt;a href=&quot;http://blog.hubspot.com/marketing/career-b2b-marketing-fulfilling-slideshare&quot;&gt;We&#39;ve said it once&lt;/a&gt;, and I&#39;ll say it again: I &lt;em&gt;love&lt;/em&gt; this presentation from Velocity Partner&#39;s Co-Founder Doug Kessler. Not only is the content remarkable, but the design is also quite clever.&lt;/p&gt;
  3129. &lt;div class=&quot;video-container-responsive&quot;&gt;&lt;iframe style=&quot;margin: 0px auto; display: block;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/cEqPBxDlEChAj0&quot; width=&quot;598&quot; height=&quot;499&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3130. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; While each slide employs the same background visual, the copy in the notebook unfolds brilliantly through a series of colorful doodles and bold text. This gives the presentation a personal feel, which aligns with the self-reflective nature of the concept.&lt;/p&gt;
  3131. &lt;h3&gt;2. “You Don&#39;t Suck at PowerPoint,” Jesse Desjardins&lt;/h3&gt;
  3132. &lt;p&gt;If the contrast used throughout this PowerPoint presentation design were a human, I&#39;d marry it.&lt;/p&gt;
  3133. &lt;p&gt;This skillful presentation from Jesse Desjardins employs the &lt;a href=&quot;http://blog.hubspot.com/marketing/color-theory-design&quot;&gt;perfect color palette&lt;/a&gt;: balancing black and white photos with pops of fluorescent pink, yellow, and blue.&lt;/p&gt;
  3134. &lt;div class=&quot;video-container-responsive&quot;&gt;&lt;iframe style=&quot;margin: 0px auto; display: block;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/5ZVv89GNL5kiE2&quot; width=&quot;598&quot; height=&quot;499&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3135. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; The cheeky vintage photos work to reinforce the copy on each slide, making the presentation both interesting and visually appealing.&lt;/p&gt;
  3136. &lt;h3&gt;3. “Accelerating Innovation in Energy,” Accenture&lt;/h3&gt;
  3137. &lt;p&gt;Balancing visual backgrounds with text isn&#39;t easy. More often than not, the text is formatted in a way that winds up getting lost in the image. Not for Accenture.&lt;/p&gt;
  3138. &lt;div class=&quot;video-container-responsive&quot;&gt;
  3139. &lt;div class=&quot;hs-responsive-embed-wrapper hs-responsive-embed&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0; max-width: 595px; max-height: 485px; min-width: 256px; margin: 0px auto; display: block;&quot;&gt;
  3140. &lt;div class=&quot;hs-responsive-embed-inner-wrapper&quot; style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 81.51%; margin: 0;&quot;&gt;&lt;iframe class=&quot;hs-responsive-embed-iframe&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/Lv3M5ohMghADbd&quot; width=&quot;595&quot; height=&quot;485&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3141. &lt;/div&gt;
  3142. &lt;/div&gt;
  3143. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; This presentation combated this issue by combining shapes and graphics to create contrast between the text and the background. Well done.&lt;/p&gt;
  3144. &lt;h3&gt;4. “Visual Design with Data,” Seth Familian&lt;/h3&gt;
  3145. &lt;p&gt;Whenever I’m tasked with presenting a lot of information in a little bit of time, things can get sort of messy. To simplify this type of presentation, I like to use a visual agenda like the one shown above.&lt;/p&gt;
  3146. &lt;div class=&quot;video-container-responsive&quot;&gt;
  3147. &lt;div class=&quot;hs-responsive-embed-wrapper hs-responsive-embed&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0; max-width: 595px; max-height: 485px; min-width: 256px; margin: 0px auto; display: block;&quot;&gt;
  3148. &lt;div class=&quot;hs-responsive-embed-inner-wrapper&quot; style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 81.51%; margin: 0;&quot;&gt;&lt;iframe class=&quot;hs-responsive-embed-iframe&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/aCPEiux3fol7ci&quot; width=&quot;595&quot; height=&quot;485&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3149. &lt;/div&gt;
  3150. &lt;/div&gt;
  3151. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; This index clearly signifies the start and finish of each section to make it easier for the viewer to follow along. The presenter takes it further by including an additional agenda for each exercise, so that the audience knows exactly what they&#39;re supposed to do.&lt;/p&gt;
  3152. &lt;h3&gt;5. “How to Craft Your Company&#39;s Storytelling Voice,” MarketingProfs&lt;/h3&gt;
  3153. &lt;p&gt;Do you love these hand-drawn illustrations or do you love these hand-drawn illustrations? I mean, c&#39;mon, this presentation by MarketingProf is amazing.&lt;/p&gt;
  3154. &lt;div class=&quot;video-container-responsive&quot;&gt;&lt;iframe style=&quot;margin: 0px auto; display: block;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/rnMC3TNgznmaya&quot; width=&quot;598&quot; height=&quot;499&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3155. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; Certainly, it would have been easier to generate these designs online, but this approach highlights their commitment to creating an out-of-the-box piece of content. And as a result, this presentation stands out in the best way possible.&lt;/p&gt;
  3156. &lt;h3&gt;6. “Blitzscaling: Book Trailer,” Reid Hoffman&lt;/h3&gt;
  3157. &lt;p&gt;If you&#39;re going to go the minimalistic route, I’d take note of this PowerPoint presentation example from Reid Hoffman.&lt;/p&gt;
  3158. &lt;p&gt;This clean design adheres to a simple, consistent color scheme with clean graphics peppered throughout to make the slides more visually interesting.&lt;/p&gt;
  3159. &lt;div class=&quot;video-container-responsive&quot;&gt;
  3160. &lt;div class=&quot;hs-responsive-embed-wrapper hs-responsive-embed&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0; max-width: 595px; max-height: 485px; min-width: 256px; margin: 0px auto; display: block;&quot;&gt;
  3161. &lt;div class=&quot;hs-responsive-embed-inner-wrapper&quot; style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 81.51%; margin: 0;&quot;&gt;&lt;iframe class=&quot;hs-responsive-embed-iframe&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/oavlplpm7ErfpQ&quot; width=&quot;595&quot; height=&quot;485&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3162. &lt;/div&gt;
  3163. &lt;/div&gt;
  3164. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; Overall there are no frills or unnecessary additions, which allows the informative content to take priority.&lt;/p&gt;
  3165. &lt;h3&gt;7. “Healthcare Napkins,” Dan Roam&lt;/h3&gt;
  3166. &lt;p&gt;This presentation dates back to 2009, but the design is still as good as ever. The colorful, quirky doodles help tell the story while also serving as an interesting way to illustrate data (see slides 20 and 21).&lt;/p&gt;
  3167. &lt;div class=&quot;video-container-responsive&quot;&gt;&lt;iframe style=&quot;margin: 0px auto; display: block;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/HEigB6Uji7Hu40&quot; width=&quot;598&quot; height=&quot;499&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3168. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; For visual learners, this approach is much more inviting than a series of slides riddled with text-heavy bullet points.&lt;/p&gt;
  3169. &lt;h3&gt;8. “One Can Be Diverse: An Essay on Diversity,” With Company&lt;/h3&gt;
  3170. &lt;p&gt;This presentation employs both powerful images and modern typography to illustrate the point.&lt;/p&gt;
  3171. &lt;div class=&quot;video-container-responsive&quot;&gt;
  3172. &lt;div class=&quot;hs-responsive-embed-wrapper hs-responsive-embed&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0; max-width: 595px; max-height: 485px; min-width: 256px; margin: 0px auto; display: block;&quot;&gt;
  3173. &lt;div class=&quot;hs-responsive-embed-inner-wrapper&quot; style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 81.51%; margin: 0;&quot;&gt;&lt;iframe class=&quot;hs-responsive-embed-iframe&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/qcSjlSBRg7vwvQ&quot; width=&quot;595&quot; height=&quot;485&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3174. &lt;/div&gt;
  3175. &lt;/div&gt;
  3176. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; While many of the slides contain long quotes, they are broken up in a way that makes them easily digestible. Not to mention all of the text is crisp, clean, and concise.&lt;/p&gt;
  3177. &lt;h3&gt;9. &quot;&lt;strong&gt;10 Things Your Audience Hates About Your Presentation&lt;/strong&gt;,&quot; Stinson&lt;/h3&gt;
  3178. &lt;p&gt;This simplistic presentation example employs several different colors and font weights, but instead of coming off as disconnected, the varied colors work with one another to create contrast and call out specific concepts.&lt;/p&gt;
  3179. &lt;div class=&quot;video-container-responsive&quot;&gt;
  3180. &lt;div class=&quot;hs-responsive-embed-wrapper hs-responsive-embed&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0; max-width: 595px; max-height: 485px; min-width: 256px; margin: 0px auto; display: block;&quot;&gt;
  3181. &lt;div class=&quot;hs-responsive-embed-inner-wrapper&quot; style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 81.51%; margin: 0;&quot;&gt;&lt;iframe class=&quot;hs-responsive-embed-iframe&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/v2pxR8RN6Bl5Ve&quot; width=&quot;595&quot; height=&quot;485&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3182. &lt;/div&gt;
  3183. &lt;/div&gt;
  3184. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; The big, bold numbers help set the reader&#39;s expectations, as they clearly signify how far along the viewer is in the list of tips.&lt;/p&gt;
  3185. &lt;h3&gt;10. “Pixar&#39;s 22 Rules to Phenomenal Storytelling,” Gavin McMahon&lt;/h3&gt;
  3186. &lt;p&gt;This presentation by Gavin McMahon features color in all the right places. While each of the background images boasts a bright, spotlight-like design, all the characters are intentionally blacked out.&lt;/p&gt;
  3187. &lt;div class=&quot;video-container-responsive&quot;&gt;&lt;iframe style=&quot;margin: 0px auto; display: block;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/dfwx2mT7b6Av1L&quot; width=&quot;598&quot; height=&quot;499&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3188. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; This helps keep the focus on the tips, while still incorporating visuals. Not to mention, it&#39;s still easy for me to identify each character without the details. (I found you on slide eight, Nemo.)&lt;/p&gt;
  3189. &lt;h3&gt;11. “Facebook Engagement and Activity Report,” We Are Social&lt;/h3&gt;
  3190. &lt;p&gt;Here&#39;s another great example of data visualization in the wild.&lt;/p&gt;
  3191. &lt;div class=&quot;video-container-responsive&quot;&gt;
  3192. &lt;div class=&quot;hs-responsive-embed-wrapper hs-responsive-embed&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0; max-width: 595px; max-height: 485px; min-width: 256px; margin: 0px auto; display: block;&quot;&gt;
  3193. &lt;div class=&quot;hs-responsive-embed-inner-wrapper&quot; style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 81.51%; margin: 0;&quot;&gt;&lt;iframe class=&quot;hs-responsive-embed-iframe&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/ynRHU8b7tMf3JY&quot; width=&quot;595&quot; height=&quot;485&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3194. &lt;/div&gt;
  3195. &lt;/div&gt;
  3196. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; Rather than displaying numbers and statistics straight up, this presentation calls upon interesting, colorful graphs, and charts to present the information in a way that just makes sense.&lt;/p&gt;
  3197. &lt;h3&gt;12. “The GaryVee Content Model,” Gary Vaynerchuk&lt;/h3&gt;
  3198. &lt;p&gt;This wouldn‘t be a true Gary Vaynerchuk presentation if it wasn’t a little loud, am I right?&lt;/p&gt;
  3199. &lt;div class=&quot;video-container-responsive&quot;&gt;
  3200. &lt;div class=&quot;hs-responsive-embed-wrapper hs-responsive-embed&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0; max-width: 595px; max-height: 485px; min-width: 256px; margin: 0px auto; display: block;&quot;&gt;
  3201. &lt;div class=&quot;hs-responsive-embed-inner-wrapper&quot; style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 81.51%; margin: 0;&quot;&gt;&lt;iframe class=&quot;hs-responsive-embed-iframe&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/tE7PKh3YbDEh4s&quot; width=&quot;595&quot; height=&quot;485&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3202. &lt;/div&gt;
  3203. &lt;/div&gt;
  3204. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; Aside from the fact that I love the eye-catching, bright yellow background, Vaynerchuk does a great job of incorporating screenshots on each slide to create a visual tutorial that coincides with the tips. He also does a great job including a visual table of contents that shows your progress as you go .&lt;/p&gt;
  3205. &lt;h3&gt;13. “20 Tweetable Quotes to Inspire Marketing &amp;amp; Design Creative Genius,” IMPACT Branding &amp;amp; Design&lt;/h3&gt;
  3206. &lt;p&gt;We‘ve all seen our fair share of quote-chronicling presentations but that isn’t to say they were all done well. Often the background images are poor quality, the text is too small, or there isn&#39;t enough contrast.&lt;/p&gt;
  3207. &lt;p&gt;Well, this professional presentation from IMPACT Branding &amp;amp; Design suffers from none of said challenges.&lt;/p&gt;
  3208. &lt;div class=&quot;video-container-responsive&quot;&gt;&lt;iframe style=&quot;margin: 0px auto; display: block;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/qnHNf9pTiTcm0i&quot; width=&quot;598&quot; height=&quot;499&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3209. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; The colorful filters over each background image create just enough contrast for the quotes to stand out.&lt;/p&gt;
  3210. &lt;h3&gt;14. “The Great State of Design,” Stacy Kvernmo&lt;/h3&gt;
  3211. &lt;p&gt;This presentation offers up a lot of information in a way that doesn&#39;t feel overwhelming.&lt;/p&gt;
  3212. &lt;div class=&quot;video-container-responsive&quot;&gt;
  3213. &lt;div class=&quot;hs-responsive-embed-wrapper hs-responsive-embed&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0; max-width: 595px; max-height: 485px; min-width: 256px; margin: 0px auto; display: block;&quot;&gt;
  3214. &lt;div class=&quot;hs-responsive-embed-inner-wrapper&quot; style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 81.51%; margin: 0;&quot;&gt;&lt;iframe class=&quot;hs-responsive-embed-iframe&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/BjPtdCGtR1xMjo&quot; width=&quot;595&quot; height=&quot;485&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3215. &lt;/div&gt;
  3216. &lt;/div&gt;
  3217. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; The contrasting colors create visual interest and “pop,” and the comic images (slides 6 through 12) are used to make the information seem less buttoned-up and overwhelming.&lt;/p&gt;
  3218. &lt;h3&gt;15. “Clickbait: A Guide To Writing Un-Ignorable Headlines,” Ethos3&lt;/h3&gt;
  3219. &lt;p&gt;Not going to lie, it was the title that convinced me to click through to this presentation but the awesome design kept me there once I arrived.&lt;/p&gt;
  3220. &lt;div class=&quot;video-container-responsive&quot;&gt;
  3221. &lt;div class=&quot;hs-responsive-embed-wrapper hs-responsive-embed&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0; max-width: 595px; max-height: 485px; min-width: 256px; margin: 0px auto; display: block;&quot;&gt;
  3222. &lt;div class=&quot;hs-responsive-embed-inner-wrapper&quot; style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 81.51%; margin: 0;&quot;&gt;&lt;iframe class=&quot;hs-responsive-embed-iframe&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/3f9oYVRnnaxyxD&quot; width=&quot;595&quot; height=&quot;485&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3223. &lt;/div&gt;
  3224. &lt;/div&gt;
  3225. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; This simple design adheres to a consistent color pattern and leverages bullet points and varied fonts to break up the text nicely.&lt;/p&gt;
  3226. &lt;h3&gt;16. “Digital Transformation in 50 Soundbites,” Julie Dodd&lt;/h3&gt;
  3227. &lt;p&gt;This design highlights a great alternative to the “text-over-image” display we&#39;ve grown used to seeing.&lt;/p&gt;
  3228. &lt;div class=&quot;video-container-responsive&quot;&gt;&lt;iframe style=&quot;margin: 0px auto; display: block;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/A1BkPceZIhNgWA&quot; width=&quot;598&quot; height=&quot;499&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3229. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; By leveraging a split-screen approach to each presentation slide, Julie Dodd was able to serve up a clean, legible quote without sacrificing the power of a strong visual.&lt;/p&gt;
  3230. &lt;h3&gt;17. “Fix Your Really Bad PowerPoint,” Slide Comet&lt;/h3&gt;
  3231. &lt;p&gt;When you‘re creating a PowerPoint about how everyone’s PowerPoints stink, yours had better be terrific. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience.&lt;/p&gt;
  3232. &lt;div class=&quot;video-container-responsive&quot;&gt;&lt;iframe style=&quot;margin: 0px auto; display: block;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/36913987&quot; width=&quot;598&quot; height=&quot;499&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3233. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; Its clever combinations of fonts, together with consistent color across each slide, ensure you&#39;re neither overwhelmed nor unengaged.&lt;/p&gt;
  3234. &lt;h3&gt;18. “How Google Works,” Eric Schmidt&lt;/h3&gt;
  3235. &lt;p&gt;Simple, clever doodles tell the story of Google in a fun and creative way. This presentation reads almost like a storybook, making it easy to move from one slide to the next.&lt;/p&gt;
  3236. &lt;div class=&quot;video-container-responsive&quot;&gt;&lt;iframe style=&quot;margin: 0px auto; display: block;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/nWc1MerX84AkCK&quot; width=&quot;598&quot; height=&quot;499&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3237. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; This uncluttered approach provides viewers with an easy-to-understand explanation of a complicated topic.&lt;/p&gt;
  3238. &lt;h3&gt;19. “What Really Differentiates the Best Content Marketers From The Rest,” Ross Simmonds&lt;/h3&gt;
  3239. &lt;p&gt;Let‘s be honest: These graphics are hard not to love. I especially appreciate the author’s cartoonified self-portrait that closes out the presentation. Well played, Ross Simmonds.&lt;/p&gt;
  3240. &lt;div class=&quot;video-container-responsive&quot;&gt;&lt;iframe style=&quot;margin: 0px auto; display: block;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/piUcyiLp2uDbV&quot; width=&quot;598&quot; height=&quot;499&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3241. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; Rather than employing the same old stock photos, this unique design serves as a refreshing way to present information that&#39;s both valuable and fun.&lt;/p&gt;
  3242. &lt;h3&gt;&lt;i&gt;20. “Be A Great Product Leader,” Adam Nash&lt;/i&gt;&lt;/h3&gt;
  3243. &lt;p&gt;This presentation by Adam Nash immediately draws attention by putting the company&#39;s logo first — a great move if your company is well known.&lt;/p&gt;
  3244. &lt;div class=&quot;hs-responsive-embed-wrapper hs-responsive-embed&quot; style=&quot;position: relative; overflow: hidden; width: 100%; height: auto; padding: 0; max-width: 595px; max-height: 485px; min-width: 256px; margin: 0px auto; display: block;&quot;&gt;
  3245. &lt;div class=&quot;hs-responsive-embed-inner-wrapper&quot; style=&quot;position: relative; overflow: hidden; max-width: 100%; padding-bottom: 81.51%; margin: 0;&quot;&gt;&lt;iframe class=&quot;hs-responsive-embed-iframe&quot; style=&quot;position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;&quot; src=&quot;http://www.slideshare.net/slideshow/embed_code/key/7dIwzX8sWUvlab&quot; width=&quot;595&quot; height=&quot;485&quot; frameborder=&quot;0&quot; allowfullscreen=&quot;allowfullscreen&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;
  3246. &lt;/div&gt;
  3247. &lt;div&gt;
  3248. &lt;p&gt;&lt;strong&gt;What I like:&lt;/strong&gt; He uses popular images, such as ones of Megatron and Pinocchio, to drive his points home. In the same way, you can take advantage of popular images and media to keep your audience engaged.&lt;/p&gt;
  3249. &lt;p&gt;And if you want more templates and examples, you can &lt;a href=&quot;https://www.hubspot.com/business-templates/powerpoint&quot;&gt;download them here&lt;/a&gt;.&lt;/p&gt;
  3250. &lt;h2&gt;&lt;strong&gt;PowerPoint Presentation Examples for the Best Slide Presentation&lt;/strong&gt;&lt;/h2&gt;
  3251. &lt;p&gt;Mastering a PowerPoint presentation begins with the design itself.&lt;/p&gt;
  3252. &lt;p&gt;Get inspired by my ideas above to create a presentation that engages your audience, builds upon your point, and helps you generate leads for your brand.&lt;/p&gt;
  3253. &lt;p&gt;&lt;em&gt;Editor&#39;s note: This post was originally published in March 2013 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out &lt;a href=&quot;https://blog.hubspot.com/marketing/how-the-hubspot-blog-team-uses-ai&quot;&gt;our full disclosure&lt;/a&gt;&lt;/em&gt;&lt;em&gt;to learn more about how we use AI.&lt;/em&gt;&lt;/p&gt;
  3254. &lt;/div&gt;
  3255. &lt;img src=&quot;https://track.hubspot.com/__ptq.gif?a=53&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fblog%2Ftabid%2F6307%2Fbid%2F6012%2F17-examples-of-great-presentation-design.aspx&amp;amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;amp;bvt=rss&quot; alt=&quot;&quot; width=&quot;1&quot; height=&quot;1&quot; style=&quot;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important;&quot; /&gt;&lt;br /&gt;
  3256. &lt;br /&gt;
  3257. from Marketing https://ift.tt/lhn0xoL&lt;br /&gt;
  3258. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  3259. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/2103773738974007588'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/2103773738974007588'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/20-great-examples-of-powerpoint.html' title='20 Great Examples of PowerPoint Presentation Design [+ Templates]'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/ALycvCVoaFo/default.jpg" height="72" width="72"/></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-8462597017541632834</id><published>2024-08-06T03:11:00.001-07:00</published><updated>2024-08-06T03:11:30.555-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlinks"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>Substack Is The New Branding Frontier for Founder-Influencers. Is It Working?</title><content type='html'>&lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;&lt;em&gt;Welcome to&lt;/em&gt; &lt;a href=&quot;https://blog.hubspot.com/research&quot; style=&quot;font-style: normal;&quot;&gt;Trends&lt;/a&gt;&lt;em&gt;, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
  3260. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;The best part of my job is being surrounded by content-obsessed folks.&lt;/span&gt;&lt;/p&gt;
  3261. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;They’re pros at creating great content, but also at sniffing it out.&lt;/span&gt;&lt;/p&gt;
  3262. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;So when two of them, without coordination, point me to&lt;/span&gt; &lt;a href=&quot;https://substack.com/home&quot;&gt;Substack&lt;/a&gt;&lt;span style=&quot;color: #161616;&quot;&gt;, I pay attention.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
  3263. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/Screenshot%202024-08-02%20at%2012.40.58%20PM.png?width=602&amp;amp;height=372&amp;amp;name=Screenshot%202024-08-02%20at%2012.40.58%20PM.png&quot; width=&quot;602&quot; height=&quot;372&quot; alt=&quot;Screenshot 2024-08-02 at 12.40.58 PM&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; height: auto; max-width: 100%; width: 602px;&quot; /&gt;&lt;/p&gt;
  3264. &lt;p style=&quot;font-size: 10px; text-align: center;&quot;&gt;&lt;em&gt;&lt;strong&gt;&lt;span style=&quot;color: #161616;&quot;&gt;Source: Google Trends, six-month rolling average&lt;/span&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
  3265. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;Apparently, the self-publishing platform is enjoying a&lt;/span&gt; &lt;a href=&quot;https://www.inc.com/kim-jao/how-to-use-substack-to-build-a-community-with-your-customers.html&quot;&gt;fresh&lt;/a&gt; &lt;a href=&quot;https://www.inc.com/kim-jao/how-to-use-substack-to-build-a-community-with-your-customers.html&quot;&gt;boost&lt;/a&gt;&lt;span style=&quot;color: #161616;&quot;&gt;&amp;nbsp;in popularity — many entrepreneurs are seeing it as a better alternative to social media.&lt;/span&gt;&lt;/p&gt;
  3266. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;“Substack is the new Instagram,”&lt;/span&gt; &lt;em&gt;&lt;span style=&quot;color: #161616;&quot;&gt;Free People&lt;/span&gt;&lt;/em&gt;&lt;span style=&quot;color: #161616;&quot;&gt;’s director of brand marketing, Libby Strachan, told&lt;/span&gt; &lt;a href=&quot;https://www.glossy.co/fashion/free-people-on-that-viral-micro-shorts-post-and-why-substack-is-the-new-instagram/&quot;&gt;Glossy&lt;/a&gt;&lt;span style=&quot;color: #161616;&quot;&gt;.&lt;/span&gt;&lt;/p&gt;
  3267. &lt;h2&gt;What’s Old Is New Again&amp;nbsp;&lt;/h2&gt;
  3268. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;Substack was founded to help content creators, writers, and journalists connect with their readers in a way that wasn’t possible in traditional media.&lt;/span&gt;&lt;/p&gt;
  3269. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;They get to be their own publisher, and build up a loyal audience who’s willing to pay them directly for their work.&lt;/span&gt;&lt;/p&gt;
  3270. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;Yup, that&#39;s creator economy 101 stuff.&lt;/span&gt;&lt;/p&gt;
  3271. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;But what’s interesting&lt;/span&gt; &lt;em&gt;&lt;span style=&quot;color: #161616;&quot;&gt;now&lt;/span&gt;&lt;/em&gt;&lt;span style=&quot;color: #161616;&quot;&gt;&amp;nbsp;is that a wave of D2C founders are rediscovering this platform as their&lt;/span&gt; &lt;a href=&quot;https://www.modernretail.co/marketing/dtc-briefing-looking-for-a-creative-outlet-more-founders-are-turning-to-substack/#:~:text=The%20driving%20factors%20behind%20why,through%20which%20to%20do%20that.&quot;&gt;personal branding outlet&lt;/a&gt;&lt;span style=&quot;color: #161616;&quot;&gt;.&lt;/span&gt;&lt;/p&gt;
  3272. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;Melanie Masarin of&lt;/span&gt; &lt;a href=&quot;https://drinkghia.com/&quot;&gt;Ghia&lt;/a&gt; &lt;span style=&quot;color: #161616;&quot;&gt;(that vintage chic non-alcoholic brand), for instance, has a Substack newsletter where she shares “founder musings” and other snippets of her life.&lt;/span&gt;&lt;/p&gt;
  3273. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/Screenshot%202024-08-02%20at%2012.41.10%20PM.png?width=544&amp;amp;height=334&amp;amp;name=Screenshot%202024-08-02%20at%2012.41.10%20PM.png&quot; width=&quot;544&quot; height=&quot;334&quot; alt=&quot;Screenshot 2024-08-02 at 12.41.10 PM&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; height: auto; max-width: 100%; width: 544px;&quot; /&gt;&lt;/p&gt;
  3274. &lt;p style=&quot;font-size: 10px; text-align: center;&quot;&gt;&lt;em&gt;&lt;strong&gt;&lt;span style=&quot;color: #161616;&quot;&gt;Source:&lt;/span&gt;&lt;/strong&gt;&lt;/em&gt; &lt;em&gt;&lt;a href=&quot;https://substack.com/@melaniemasarin?utm_source=about-page&quot; style=&quot;font-size: 8px; font-weight: bold;&quot;&gt;Substack&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  3275. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;It’s a more curated take on “building in public,” where founders get to connect with potential customers in a more intimate way.&lt;/span&gt;&lt;/p&gt;
  3276. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;They write like influencers — about&lt;/span&gt; &lt;span style=&quot;color: #161616;&quot;&gt;what they wear, what they eat, where they travel to&lt;/span&gt;&lt;span style=&quot;color: #161616;&quot;&gt;&amp;nbsp;— and plug their products when the time is right.&lt;/span&gt;&lt;/p&gt;
  3277. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;The writing’s clear: as social media and short videos divide consumer’s attention into a million different pieces, blogging is back in full swing to ensure you — and your brand, as an extension — get seen.&lt;/span&gt;&lt;/p&gt;
  3278. &lt;h2&gt;Is It Working?&lt;/h2&gt;
  3279. &lt;h3 style=&quot;font-size: 18px;&quot;&gt;&amp;nbsp;&lt;/h3&gt;
  3280. &lt;h3 style=&quot;font-size: 18px;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;color: #161616;&quot;&gt;👍 Yes…&lt;/span&gt;&lt;/strong&gt;&lt;/h3&gt;
  3281. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;Creators own the audience they earn on Substack. These are real email lists (leads) that can be taken with them to any other platform.&lt;/span&gt;&lt;/p&gt;
  3282. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;It’s also easier to monetize than social media, even with a way smaller subscriber base.&lt;/span&gt;&lt;/p&gt;
  3283. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;Say you charge $50 per annual subscription, 2,000 fans will get you to 100k ARR. Not too shabby. (That’s &amp;lt;1% of &lt;a href=&quot;https://thehustle.co/trends-subscribe&quot; style=&quot;font-style: italic;&quot;&gt;Trends&lt;/a&gt;’ subscriber count… maybe we should get on Substack??)&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
  3284. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/simone-biles-team-usa-gymnastics-vault-olympic-games-nes39qxovpgt7x99.gif?width=394&amp;amp;height=394&amp;amp;name=simone-biles-team-usa-gymnastics-vault-olympic-games-nes39qxovpgt7x99.gif&quot; width=&quot;394&quot; height=&quot;394&quot; alt=&quot;simone-biles-team-usa-gymnastics-vault-olympic-games-nes39qxovpgt7x99&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; height: auto; max-width: 100%; width: 394px;&quot; /&gt;&lt;/p&gt;
  3285. &lt;p style=&quot;font-size: 10px; text-align: center;&quot;&gt;&lt;em&gt;&lt;strong&gt;&lt;span style=&quot;color: #161616;&quot;&gt;Jumping into Substack like… Source:&lt;/span&gt;&lt;/strong&gt;&lt;/em&gt; &lt;a href=&quot;https://gifdb.com/simone-biles&quot; style=&quot;font-style: italic; font-weight: bold;&quot;&gt;GIFDB&lt;/a&gt;&lt;/p&gt;
  3286. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;And if folks fall under your influence, then they’re more likely to buy your products, too. This could work wonders for D2C brands in fashion, beauty, wellness, or food &amp;amp; bev — where people are more prone to follow the advice of a founder-influencer.&lt;/span&gt;&lt;/p&gt;
  3287. &lt;h3 style=&quot;font-size: 18px;&quot;&gt;&lt;strong&gt;&lt;span style=&quot;color: #161616;&quot;&gt;👎 …And No&lt;/span&gt;&lt;/strong&gt;&lt;/h3&gt;
  3288. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;But where does your personal brand end, and your “brand” brand start?&lt;/span&gt;&lt;/p&gt;
  3289. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;a href=&quot;https://digiday.com/marketing/confessions-of-a-dtc-investor-on-the-difficulty-of-dealing-with-the-increasingly-common-founder-influencer/&quot;&gt;D2C investors are concerned&lt;/a&gt;&amp;nbsp;&lt;span style=&quot;color: #161616;&quot;&gt;about their ROI if a company’s founder is constantly posting on Substack about their life and musings. Sometimes it can even mask the fact that the company isn’t doing so hot.&lt;/span&gt;&lt;/p&gt;
  3290. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;img src=&quot;https://www.hubspot.com/hs-fs/hubfs/Screenshot%202024-08-02%20at%2012.41.18%20PM.png?width=594&amp;amp;height=259&amp;amp;name=Screenshot%202024-08-02%20at%2012.41.18%20PM.png&quot; width=&quot;594&quot; height=&quot;259&quot; alt=&quot;Screenshot 2024-08-02 at 12.41.18 PM&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; height: auto; max-width: 100%; width: 594px;&quot; /&gt;&lt;/p&gt;
  3291. &lt;p style=&quot;font-size: 10px; text-align: center; font-weight: bold;&quot;&gt;&lt;span style=&quot;font-style: italic;&quot;&gt;Get back to work. Source:&lt;/span&gt; &lt;a href=&quot;https://digiday.com/marketing/confessions-of-a-dtc-investor-on-the-difficulty-of-dealing-with-the-increasingly-common-founder-influencer/&quot; style=&quot;font-style: italic;&quot;&gt;Digiday&lt;/a&gt;&lt;/p&gt;
  3292. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;So whether Substack will work for you depends on your goal.&lt;/span&gt;&lt;/p&gt;
  3293. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;If you’re fully invested in your business and see it as a new channel to meet customers, go for it.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
  3294. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;If you’re here for personal clout, or use it as a backup plan in case your business doesn’t pan out — it most likely won’t pan out.&lt;/span&gt;&lt;/p&gt;
  3295. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;&lt;em&gt;Want more content like this?&lt;/em&gt; &lt;a href=&quot;https://thehustle.co/trends-subscribe&quot; style=&quot;font-style: normal;&quot;&gt;Sign up for our weekly Trends email&lt;/a&gt;&lt;em&gt;, filled with data, deep dives, and trend insights for business builders, entrepreneurs and innovative professionals.&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
  3296. &lt;p style=&quot;font-size: 18px;&quot;&gt;&lt;span style=&quot;color: #161616;&quot;&gt;&lt;em&gt;&lt;a class=&quot;cta_button&quot; href=&quot;https://www.hubspot.com/cs/ci/?pg=f7df24a4-ece0-4e71-9042-5fd5dc5b8893&amp;amp;pid=53&amp;amp;ecid=&amp;amp;hseid=&amp;amp;hsic=&quot;&gt;&lt;img class=&quot;hs-cta-img&quot; style=&quot;height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/;&quot; alt=&quot;New call-to-action&quot; height=&quot;226&quot; width=&quot;646&quot; src=&quot;https://no-cache.hubspot.com/cta/default/53/f7df24a4-ece0-4e71-9042-5fd5dc5b8893.png&quot; /&gt;&lt;/a&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
  3297. &lt;img src=&quot;https://track.hubspot.com/__ptq.gif?a=53&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fsubstack-is-the-new-branding-frontier-for-founder-influencers.-is-it-working&amp;amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;amp;bvt=rss&quot; alt=&quot;&quot; width=&quot;1&quot; height=&quot;1&quot; style=&quot;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important;&quot; /&gt;&lt;br /&gt;
  3298. &lt;br /&gt;
  3299. from Marketing https://ift.tt/nG6jLxD&lt;br /&gt;
  3300. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  3301. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/8462597017541632834'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/8462597017541632834'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/substack-is-new-branding-frontier-for.html' title='Substack Is The New Branding Frontier for Founder-Influencers. Is It Working?'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-476742838125312969</id><published>2024-08-05T09:21:00.001-07:00</published><updated>2024-08-05T09:21:43.434-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlink"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>How to get a business email in 6 easy steps</title><content type='html'>&lt;p&gt;A professional business email address is essential for establishing credibility, enhancing brand consistency, and streamlining communication with clients and customers. This guide will walk you through the main steps to set up your business email with Hostinger, covering everything from choosing the right email hosting plan to implementing robust security measures. By the end of [...]&lt;/p&gt;
  3302. &lt;p&gt;&lt;a class=&quot;btn btn-secondary understrap-read-more-link&quot; href=&quot;https://www.hostinger.in/tutorials/how-to-get-a-business-email&quot; data-wpel-link=&quot;internal&quot; rel=&quot;follow&quot;&gt;Read More...&lt;/a&gt;&lt;/p&gt;
  3303. &lt;p&gt;The post &lt;a href=&quot;https://www.hostinger.in/tutorials/how-to-get-a-business-email&quot; data-wpel-link=&quot;internal&quot; rel=&quot;follow&quot;&gt;How to get a business email in 6 easy steps&lt;/a&gt; appeared first on &lt;a href=&quot;https://www.hostinger.in/tutorials&quot; data-wpel-link=&quot;internal&quot; rel=&quot;follow&quot;&gt;Hostinger Tutorials&lt;/a&gt;.&lt;/p&gt;
  3304. &lt;br /&gt;
  3305. &lt;br /&gt;
  3306. from Hostinger Tutorials https://ift.tt/TSFMZwn&lt;br /&gt;
  3307. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  3308. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/476742838125312969'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/476742838125312969'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/how-to-get-business-email-in-6-easy.html' title='How to get a business email in 6 easy steps'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-6308622967622724953</id><published>2024-08-05T04:11:00.003-07:00</published><updated>2024-08-05T04:11:48.702-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlinks"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>13 Best TikTok Tips &amp; Tricks in 2024, According to HubSpot’s Social Team + Marketer Data</title><content type='html'>&lt;p&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/tiktok-stats&quot;&gt;On TikTok&lt;/a&gt;, anyone can go viral. You don’t need to be a videographer or social media expert to get traffic to your videos.&lt;/p&gt;
  3309. &lt;p&gt;&lt;a class=&quot;cta_button&quot; href=&quot;https://www.hubspot.com/cs/ci/?pg=3dc1dfd9-2cb4-4498-8c57-19dbb5671820&amp;amp;pid=53&amp;amp;ecid=&amp;amp;hseid=&amp;amp;hsic=&quot;&gt;&lt;img class=&quot;hs-cta-img&quot; style=&quot;height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px&quot; alt=&quot;Download Now: The 2024 State of Social Media Trends [Free Report]&quot; height=&quot;58&quot; width=&quot;616&quot; src=&quot;https://no-cache.hubspot.com/cta/default/53/3dc1dfd9-2cb4-4498-8c57-19dbb5671820.png&quot; align=&quot;middle&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  3310. &lt;p&gt;In fact, the most popular videos I’ve seen on my For You Page aren’t overly produced or too serious. The videos that get me to stop scrolling are the ones that are short and silly and let me know exactly what I’m about to watch.&lt;/p&gt;
  3311. &lt;p&gt;To increase your chances of being seen, there are a few tips and tricks that top marketers and content creators swear by.&lt;/p&gt;
  3312. &lt;p&gt;From leveraging trending audio to green screen effects, read on to discover the 13 best TikTok tricks, according to HubSpot&#39;s Social Team and TikTok marketers.&lt;/p&gt;
  3313. &lt;p&gt;&lt;strong&gt;Table of Contents&lt;/strong&gt;&lt;/p&gt;
  3314. &lt;ul&gt;
  3315. &lt;ul&gt;
  3316. &lt;li&gt;&lt;a href=&quot;#13-best-tiktok-tips-and-tricks&quot;&gt;13 Best TikTok Tips and Tricks&lt;/a&gt;&lt;/li&gt;
  3317. &lt;li&gt;&lt;a href=&quot;#tips-for-making-great-tiktok-videos&quot;&gt;Tips for Making Great TikTok Videos&lt;/a&gt;&lt;/li&gt;
  3318. &lt;/ul&gt;
  3319. &lt;/ul&gt;
  3320. &lt;h2&gt;&lt;strong&gt;Tips for Making Great TikTok Videos&lt;/strong&gt;&lt;/h2&gt;
  3321. &lt;p&gt;To find out what type of organic content works well on the platform, I asked some marketers for their best tips for making great TikTok videos.&lt;/p&gt;
  3322. &lt;h3&gt;&lt;strong&gt;Focus on the hook.&lt;/strong&gt;&lt;/h3&gt;
  3323. &lt;p&gt;If there’s one thing marketers can agree on, it’s that your TikTok video needs a hook. Every marketer I spoke to suggests that capturing your viewers’ attention within the first few seconds is essential for engagement.&lt;/p&gt;
  3324. &lt;p&gt;As a TikTok user myself, I couldn’t agree more. If I can’t immediately tell what the video is about, I keep scrolling.&lt;/p&gt;
  3325. &lt;p&gt;“Viewers want to know what they’re getting from a video before they watch it,” says &lt;a href=&quot;https://www.linkedin.com/in/petra-khan/&quot; style=&quot;font-style: normal;&quot;&gt;Petra Khan&lt;/a&gt;, associate director of strategy at ICUC.Social.&lt;/p&gt;
  3326. &lt;p&gt;“Grab their attention right away with eye-catching visuals. For example, a close-up shot or a colorful visual, such as a splash of bright color or an enticing shot of a finished recipe.”&lt;/p&gt;
  3327. &lt;p&gt;If you’re just getting started on TikTok and not getting many views yet, your hook can be what takes you to the next level.&lt;/p&gt;
  3328. &lt;p&gt;“If your videos aren&#39;t getting off the ground (i.e., getting less than 500 views), just focus on nailing the first three seconds,” suggests Xavier English, co-founder at &lt;a href=&quot;https://www.supermix.io/&quot; style=&quot;font-style: normal;&quot;&gt;Supermix&lt;/a&gt;.&lt;/p&gt;
  3329. &lt;p&gt;He recommends “taking inspiration from what hooks are working for other creators in your niche and then getting very experimental with the different ways you can introduce or frame the same content.”&lt;/p&gt;
  3330. &lt;p&gt;&lt;a href=&quot;https://www.instagram.com/megoneill10/&quot;&gt;Meg O&#39;Neill&lt;/a&gt;, a marketing expert and Instagram coach, recommends that if you’re using the storytelling format, jump right in to hook viewers immediately.&lt;/p&gt;
  3331. &lt;p&gt;“Get right to the point!” she says. “As soon as your finger hits record, start telling your story from the middle.”&lt;/p&gt;
  3332. &lt;h3&gt;&lt;strong&gt;Use TikTok Studio.&lt;/strong&gt;&lt;/h3&gt;
  3333. &lt;p&gt;If you’ve been on TikTok for the last couple of years or so, you’re probably familiar with Creator tools, the suite of features that enable creators to see their analytics and stay on top of trends.&lt;/p&gt;
  3334. &lt;p&gt;In May 2024, TikTok replaced its “Creator tools” with &lt;a href=&quot;https://newsroom.tiktok.com/en-us/helping-creators-bring-creativity-to-life-with-tiktok-studio&quot;&gt;TikTok Studio&lt;/a&gt;. The new tool allows creators to create, edit, upload, manage, and analyze their TikTok account and content performance.&lt;/p&gt;
  3335. &lt;p&gt;You can access it within the platform or as a separate app.&lt;/p&gt;
  3336. &lt;p&gt;Monitoring your engagement, checking on top-performing videos, and analyzing follower behavior is essential if you want to make good TikTok videos. You have to see what’s working and what needs adjustments if you want to stand out and reach your audience.&lt;/p&gt;
  3337. &lt;p&gt;This is also true if you plan on &lt;a href=&quot;https://ecosystem.hubspot.com/marketplace/apps/marketing/advertising/tiktok-lead-generation-1657687&quot;&gt;running ads on TikTok&lt;/a&gt; — you should always monitor video ad performance to make sure you’re reaching the right people and meeting your goals.&lt;/p&gt;
  3338. &lt;h3&gt;&lt;strong&gt;Go into content creation with fresh eyes.&lt;/strong&gt;&lt;/h3&gt;
  3339. &lt;p&gt;As marketers, it’s our job to be data-driven, tell our brand story, and promote the company. However, this knowledge can also get in our way.&lt;/p&gt;
  3340. &lt;p&gt;When it comes to creating videos on TikTok, we sometimes have *too much* context to be a good judge of your own content, suggests English.&lt;/p&gt;
  3341. &lt;p&gt;“We&#39;ve seen a lot of videos fail because the moment we actually put them in front of fresh viewers, we realized something really basic was missing,” English says.&lt;/p&gt;
  3342. &lt;p&gt;“For example, the start didn‘t make any sense to someone who didn’t have all the context we had about the topic, or the way they interpreted a certain visual was confusing, even though no one on our team interpreted it that way because we already knew the message we were trying to convey.”&lt;/p&gt;
  3343. &lt;p&gt;&lt;strong&gt;Pro tip:&lt;/strong&gt; So, how do you overcome this challenge? English’s suggestion is to “take off your context goggles,” especially during the scripting and editing processes.&lt;/p&gt;
  3344. &lt;h2&gt;&lt;strong&gt;13 Best TikTok Tips and Tricks&lt;/strong&gt;&lt;/h2&gt;
  3345. &lt;h3&gt;&lt;strong&gt;1. Find the right niche&lt;/strong&gt;&lt;/h3&gt;
  3346. &lt;p&gt;“The algorithm favors niches. If you get traffic based on a particular style or type of content, videos outside of that won’t perform as well,” &lt;a href=&quot;https://www.linkedin.com/in/nicoleaephillip/&quot; style=&quot;font-style: normal;&quot;&gt;Nicole Phillip&lt;/a&gt;, social media lead at the Hustle, told me.&lt;/p&gt;
  3347. &lt;p&gt;Of course, finding the right niche isn&#39;t so easy. You have to find the sweet spot between the content that works for your brand &lt;em&gt;and&lt;/em&gt; the content that your audience finds valuable.&lt;/p&gt;
  3348. &lt;p&gt;To strike this balance, Phillip suggests experimenting with different types of content to see what resonates — and then stick with it.&lt;/p&gt;
  3349. &lt;h4&gt;&lt;strong&gt;Example:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.tiktok.com/@gatherednutrition?lang%3Den&quot;&gt;Mia Swinehart from Gathered Nutrition&lt;/a&gt;&lt;/strong&gt;&lt;/h4&gt;
  3350. &lt;p&gt;Content creator and registered dietician Mia Swinehart has built a loyal audience (500K+ strong) by sharing health-conscious, balanced, and predominantly plant-based recipes.&lt;/p&gt;
  3351. &lt;p&gt;While her audience has come to love her recipe videos, she also explores different angles within her niche — like grocery hauls and meal prep hacks — to keep her content fresh while staying true to her brand identity.&lt;/p&gt;
  3352. &lt;h3&gt;&lt;strong&gt;2. Don&#39;t delete low-performing videos.&lt;/strong&gt;&lt;/h3&gt;
  3353. &lt;p&gt;You post a video thinking it will get a million likes. Instead, it disappears into the TikTok void, leaving you with nothing to show for your hard work. Your gut reaction is to delete it, but Phillips has a different take.&lt;/p&gt;
  3354. &lt;p&gt;“Don’t be discouraged by low performance, especially in the beginning. It takes a while for the algorithm to feed you to the right group of people and for you to find your footing before something takes off,” Phillips says.&lt;/p&gt;
  3355. &lt;p&gt;Phillips also points out that virality often happens when you least expect it, so be careful when deleting videos. “Don’t delete low performing videos because you never know when the algorithm might pick it up and serve it to the right audience,” Phillips says.&lt;/p&gt;
  3356. &lt;h3&gt;&lt;strong&gt;3. Post at the right time.&lt;/strong&gt;&lt;/h3&gt;
  3357. &lt;p&gt;According to HubSpot&#39;s &lt;strong&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/hubspot-blog-social-media-marketing-report%23best-times-to-post&quot;&gt;2024 Social Media Trends Report&lt;/a&gt;&lt;/strong&gt;, these are the best times to post on TikTok:&lt;/p&gt;
  3358. &lt;ul&gt;
  3359. &lt;li&gt;Between 6-9 p.m.&lt;/li&gt;
  3360. &lt;li&gt;Between 3-6 p.m.&lt;/li&gt;
  3361. &lt;li&gt;Between 12-3 p.m.&lt;/li&gt;
  3362. &lt;/ul&gt;
  3363. &lt;p&gt;And the best day to post on TikTok is Friday.&lt;/p&gt;
  3364. &lt;p&gt;Keep in mind that every audience is different, so it&#39;s worth checking your analytics to see when your audience is most active. You can do this by navigating to your profile, hitting the three lines in the top-right corner, and tapping “TikTok Studio.”&lt;/p&gt;
  3365. &lt;p&gt;Then, tap “Analytics.” This opens a dashboard with your follower growth, video views, likes, comments, traffic sources, and shares.&lt;/p&gt;
  3366. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/TikTok-tricks-1-20240802-8022430.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 450px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;TikTok tips and tricks: open your Analytics dashboard to track your video performance.&quot; /&gt;&lt;/p&gt;
  3367. &lt;h3&gt;&lt;strong&gt;4. Stitch top-performing or relevant videos.&lt;/strong&gt;&lt;/h3&gt;
  3368. &lt;p&gt;The Stitch tool enables you to combine another video on TikTok with the one you‘re creating. It’s another way to collaborate with other TikTokers and expand your reach.&lt;/p&gt;
  3369. &lt;p&gt;Start by looking for top-performing videos in your niche. You can do this by using the search bar and typing keywords relating to your brand. Or, check if any videos directly mention your brand.&lt;/p&gt;
  3370. &lt;p&gt;Once you find a video to stitch, tap the Share icon on the right-hand side.&lt;/p&gt;
  3371. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/TikTok-tricks-2-20240802-9043789.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 450px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;how to stitch top-performing or relevant videos on TikTok&quot; /&gt;&lt;/p&gt;
  3372. &lt;p&gt;Then, tap Stitch. This will open an editing tool where you can select five seconds of the video to use in yours.&lt;/p&gt;
  3373. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/TikTok-tricks-3-20240802-7001454.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 450px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;how to stitch top-performing or relevant videos on TikTok&quot; /&gt;&lt;/p&gt;
  3374. &lt;p&gt;Let&#39;s look at stitching in action with an example from Puma.&lt;/p&gt;
  3375. &lt;h4&gt;&lt;strong&gt;Example:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.tiktok.com/@puma?lang%3Den&quot;&gt;Puma&lt;/a&gt;&lt;/strong&gt;&lt;/h4&gt;
  3376. &lt;p&gt;In case you&#39;re out of the loop, latte art is a huge deal on TikTok — amassing over &lt;a href=&quot;https://www.tiktok.com/tag/latteart&quot;&gt;2.4 billion views&lt;/a&gt;. When one user put the Puma logo on top of a steaming cup of coffee, the brand decided to join the action by “stitching” the original video and attempting to recreate it.&lt;/p&gt;
  3377. &lt;p&gt;This is a great example of a brand collaborating with its audience and leveraging user-generated content.&lt;/p&gt;
  3378. &lt;h3&gt;&lt;strong&gt;5. Use the green screen effect.&lt;/strong&gt;&lt;/h3&gt;
  3379. &lt;p&gt;TikTok has an entire library of filters and effects, but one stands out from the rest: the green screen effect.&lt;/p&gt;
  3380. &lt;p&gt;Like a traditional green screen, this effect lets you stay on-screen while different images appear in the background. By incorporating visual aids, it adds a whole new level of storytelling.&lt;/p&gt;
  3381. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/TikTok-tricks-4-20240802-5065387.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;how to make good TikTok videos: use the green screen effect.&quot; /&gt;&lt;/p&gt;
  3382. &lt;p&gt;This filter is ideal for explaining topics, providing recommendations, or whenever visuals could complement your story.&lt;/p&gt;
  3383. &lt;p&gt;For instance, suppose you&#39;re a fitness influencer. You could explain the proper form of an exercise by referencing photos in the background. In this case, the background visuals enhance your commentary rather than distract from it.&lt;/p&gt;
  3384. &lt;h4&gt;&lt;strong&gt;Example:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.tiktok.com/@levis?lang%3Den&quot;&gt;Levi&#39;s&lt;/a&gt;&lt;/strong&gt;&lt;/h4&gt;
  3385. &lt;p&gt;Using the green screen effect, Levi&#39;s recommends different jeans using product photos in the background. Viewers can easily follow along, and seeing pictures of the jeans may pique their interest.&lt;/p&gt;
  3386. &lt;h3&gt;&lt;strong&gt;6. Leverage trending audio.&lt;/strong&gt;&lt;/h3&gt;
  3387. &lt;p&gt;&lt;strong&gt;&lt;a href=&quot;https://blog.hubspot.com/marketing/tiktok-stats&quot;&gt;90% of TikTok users&lt;/a&gt;&lt;/strong&gt; say sound is essential to the TikTok experience. It grabs people‘s attention and adds flavor to your content. And for many users, it’s the starting point for creating a great video.&lt;/p&gt;
  3388. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/TikTok-tricks-5-20240802-3881069.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;how to make good TikTok videos: use TikTok’s Creative Center to find trending songs and hashtags.&quot; /&gt;&lt;/p&gt;
  3389. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.tiktok.com/t/ZTNXjVHSv/&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  3390. &lt;p&gt;&lt;strong&gt;Pro tip:&lt;/strong&gt; Not sure what sounds are trending right now? TikTok&#39;s &lt;a href=&quot;https://ads.tiktok.com/business/creativecenter/inspiration/popular/music/pc/en&quot;&gt;Creative Center&lt;/a&gt; ranks the most popular music and audio clips each day. You can even filter the results by region, which is helpful if your audience is in a different location.&lt;/p&gt;
  3391. &lt;h3&gt;&lt;strong&gt;Example:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.tiktok.com/@duolingo&quot;&gt;Duolingo&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  3392. &lt;p&gt;Duolingo is a fan favorite on the platform, especially for its funny, trendy, and sometimes chaotic videos featuring its mascot, Duo the Owl. Duo can be seen dancing to popular songs and acting in skits that incorporate popular audio clips, like in the example below.&lt;/p&gt;
  3393. &lt;h3&gt;&lt;strong&gt;7. Try vlog-style videos.&lt;/strong&gt;&lt;/h3&gt;
  3394. &lt;p&gt;Vlog-style videos feel more personal and intimate — which might explain why they&#39;re so popular on TikTok.&lt;/p&gt;
  3395. &lt;p&gt;These videos typically include multiple clips tied together with a voiceover describing the series of events. It‘s highly engaging and lets viewers feel like they’re living in your shoes.&lt;/p&gt;
  3396. &lt;h4&gt;&lt;strong&gt;Example:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.tiktok.com/@netflix?lang%3Den&quot;&gt;Netflix&lt;/a&gt;&lt;/strong&gt;&lt;/h4&gt;
  3397. &lt;p&gt;This example shows Netflix using the vlog style to take its audience on a journey. While most of us won‘t walk a red carpet in our lifetime, we can still get a peak of what the experience entails — and how our favorite actors behave off-screen. It’s also a great way to showcase “behind the scenes” content.&lt;/p&gt;
  3398. &lt;h3&gt;&lt;strong&gt;8. Incorporate both niche and trending hashtags.&lt;/strong&gt;&lt;/h3&gt;
  3399. &lt;p&gt;Making a TikTok is half the battle — you also need to ensure it lands in front of your audience. Hashtags are one way to get there.&lt;/p&gt;
  3400. &lt;p&gt;Adding hashtags in your description gives your videos a better chance of being seen, allowing you to drive discoverability, build brand awareness, and extend your reach. But how can you do it?&lt;/p&gt;
  3401. &lt;p&gt;This may sound counterintuitive, but only targeting popular hashtags is ineffective. While they command a larger audience, they&#39;re also highly competitive. On the other hand, niche hashtags have fewer people searching for them, but those who do are highly engaged and interested.&lt;/p&gt;
  3402. &lt;p&gt;For example, #workout is a popular hashtag with over 95 billion views, but #coreworkout is more niche with a fraction of the audience.&lt;/p&gt;
  3403. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/TikTok-tricks-6-20240802-29428.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;How to make good TikTok videos: Tap into popular and niche hashtags.&quot; /&gt;&lt;/p&gt;
  3404. &lt;p&gt;A well-rounded hashtag strategy should include both niche and popular hashtags. Take a look at the example below.&lt;/p&gt;
  3405. &lt;h4&gt;&lt;strong&gt;Example:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.tiktok.com/@dunkin&quot;&gt;Dunkin&#39;&lt;/a&gt;&lt;/strong&gt;&lt;/h4&gt;
  3406. &lt;p&gt;Fall is just around the corner, and Dunkin&#39; is getting everyone hyped for its seasonal menu. To get the word out, the brand incorporates a variety of hashtags to reach more people.&lt;/p&gt;
  3407. &lt;p&gt;For instance, the video below uses #fall, a trending hashtag (15+ billion views), and #pumpkinszn, a more niche hashtag with fewer views (40+ million). By including #pumpkinszn, Dunkin&#39; can tap into a smaller, more engaged audience.&lt;/p&gt;
  3408. &lt;h3&gt;&lt;strong&gt;9. Respond to comments with video.&lt;/strong&gt;&lt;/h3&gt;
  3409. &lt;p&gt;On TikTok, almost every brand has the same goal: to connect with its audience. Often, that connection forms in the comment section. It&#39;s where viewers go to ask questions and share opinions.&lt;/p&gt;
  3410. &lt;p&gt;But instead of replying to a comment with text, you can now respond with another video. This allows you to dive deeper into topics, answer questions, and keep your audience coming back for more.&lt;/p&gt;
  3411. &lt;h4&gt;&lt;strong&gt;Example:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.tiktok.com/@glossier?lang%3Den&quot;&gt;Glossier&lt;/a&gt;&lt;/strong&gt;&lt;/h4&gt;
  3412. &lt;p&gt;When a TikTok user asked Glossier how to use one of its products, the brand didn‘t miss the opportunity to reply with a video explaining all the ways to use it. In doing so, the brand adds value while highlighting the product’s versatility.&lt;/p&gt;
  3413. &lt;h3&gt;&lt;strong&gt;10. Add value with “how to” TikToks.&lt;/strong&gt;&lt;/h3&gt;
  3414. &lt;p&gt;“How To” videos and tutorials are an easy way to provide value to TikTok viewers without sounding overly promotional. Plus, positioning yourself as an expert or authority in your niche keeps your brand, products, and/or services top-of-mind for viewers.&lt;/p&gt;
  3415. &lt;p&gt;For instance, if you&#39;re a travel brand, you could film videos of must-see attractions, restaurant recommendations, and travel tips — like the example below.&lt;/p&gt;
  3416. &lt;h4&gt;&lt;strong&gt;Example:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.tiktok.com/@travelandleisuremag?lang%3Den&quot;&gt;Travel + Leisure&lt;/a&gt;&lt;/strong&gt;&lt;/h4&gt;
  3417. &lt;p&gt;Travel + Leisure provides all the content you need to “kick your wanderlust into high gear.” From hotel recommendations to photography tips, the brand has you covered, positioning itself as a gold mine of advice for the travel-obsessed.&lt;/p&gt;
  3418. &lt;h3&gt;&lt;strong&gt;11. Leave a CTA in your description and/or comments.&lt;/strong&gt;&lt;/h3&gt;
  3419. &lt;p&gt;Need more engagement? Sometimes, it&#39;s as simple as asking for it.&lt;/p&gt;
  3420. &lt;p&gt;The ultimate goal of a CTA is to persuade users &lt;em&gt;to do&lt;/em&gt; &lt;em&gt;something&lt;/em&gt; — follow your TikTok page, visit your website, leave a comment, and so on. So ask yourself, “what do I want my viewers to do?”&lt;/p&gt;
  3421. &lt;p&gt;Whatever you choose, it should help you move closer to your primary goal (i.e., drive website traffic, increase brand awareness, etc.).&lt;/p&gt;
  3422. &lt;p&gt;Your description and comment section are prime real estate for CTAs. Use this area to ask questions, encourage users to follow you, or drive traffic to your website, blog, or other social channels (ie, “More tips on my blog, link in bio!”).&lt;/p&gt;
  3423. &lt;p&gt;On top of that, if you&#39;re running ads, we recommend using a marketing integration tool to sync all your lead data to your CRM. (P.S. You can do this using the &lt;a href=&quot;https://ecosystem.hubspot.com/marketplace/apps/marketing/advertising/tiktok-lead-generation-1657687&quot;&gt;TikTok-Hubspot ads integration&lt;/a&gt;!)&lt;/p&gt;
  3424. &lt;h3&gt;&lt;strong&gt;Example:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.tiktok.com/@fentybeauty&quot;&gt;Fenty Beauty&lt;/a&gt;&lt;/strong&gt;&lt;/h3&gt;
  3425. &lt;p&gt;In this TikTok, Fenty Beauty shows different ways to use one of its products. Then, to encourage engagement, they add a relevant question in the description that also incorporates a brand-specific hashtag (&quot;&lt;em&gt;Which #POUTSICLE look was ya fave?&quot;)&lt;/em&gt;.&lt;/p&gt;
  3426. &lt;p&gt;Another way to invite users to take action is to set up a TikTok shop for your business. This allows users to see the products you have available. You can even create videos where the CTA is to click on your products.&lt;/p&gt;
  3427. &lt;h3&gt;&lt;strong&gt;12. Add subtitles to your videos.&lt;/strong&gt;&lt;/h3&gt;
  3428. &lt;p&gt;TikTok videos became more accessible with the introduction of &lt;a href=&quot;https://newsroom.tiktok.com/en-us/introducing-auto-captions&quot;&gt;auto-captions&lt;/a&gt;.&lt;/p&gt;
  3429. &lt;p&gt;Although you can manually add captions — which allows for greater flexibility to play around with text color and font — you can also use the Captions tool. With just a click, you can generate subtitles for your videos, allowing others to read or listen to your content.&lt;/p&gt;
  3430. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/TikTok-tricks-7-20240802-6741778.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;How to make good TikTok videos: Use search filters to see videos with the most likes.&quot; /&gt;&lt;/p&gt;
  3431. &lt;p style=&quot;text-align: center; font-size: 12px;&quot;&gt;&lt;em&gt;&lt;a href=&quot;https://www.veed.io/learn/how-to-create-tiktok-subtitles&quot;&gt;Image Source&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  3432. &lt;p&gt;&lt;strong&gt;Pro tip:&lt;/strong&gt; Including text overlays and captions is a great way to make your content accessible and tap into social SEO, suggests Khan. “&lt;em&gt;It also happens to be a workaround for instances in which people are watching on mute,”&lt;/em&gt; she says.&lt;/p&gt;
  3433. &lt;h4&gt;&lt;strong&gt;Example:&lt;/strong&gt; &lt;strong&gt;&lt;a href=&quot;https://www.tiktok.com/@f1?lang%3Den&quot;&gt;Formula 1&lt;/a&gt;&lt;/strong&gt;&lt;/h4&gt;
  3434. &lt;p&gt;If you‘re into car racing, there’s a good chance Formula 1&#39;s TikTok is on your radar.&lt;/p&gt;
  3435. &lt;p&gt;But have you ever noticed how often they add subtitles to their videos?&lt;/p&gt;
  3436. &lt;p&gt;Take the example below, which uses colorful captions and emojis to add an extra layer of interest to the video. And if you mute your phone, you can still follow along without skipping a beat.&lt;/p&gt;
  3437. &lt;h3&gt;&lt;strong&gt;13. Explore top-performing videos in your niche for inspiration.&lt;/strong&gt;&lt;/h3&gt;
  3438. &lt;p&gt;The most successful videos on TikTok are creative, out-of-the-box, and often quirky by nature. That&#39;s a tall order — which is why every brand should explore the top-performing videos in its niche for inspiration.&lt;/p&gt;
  3439. &lt;p&gt;Start by typing keywords relating to your brand in the search bar. Then, click the filter icon and sort by relevance, like count or date posted. If you choose to sort by the like count, it will populate TikTok videos that have gone viral using that specific keyword.&lt;/p&gt;
  3440. &lt;p&gt;Once you&#39;ve identified some top-performing videos, brainstorm ways to recreate them while adding your own spin.&lt;/p&gt;
  3441. &lt;h2&gt;&lt;strong&gt;Experiment With TikTok to Achieve Results&lt;/strong&gt;&lt;/h2&gt;
  3442. &lt;p&gt;My biggest takeaway about TikTok tips and tricks is that there isn’t one right path to success. TikTok is a platform that relies on experimentation, and brands willing to get creative see the most success.&lt;/p&gt;
  3443. &lt;p&gt;If you&#39;re new to TikTok, start with the tips in this article — and give yourself room to experiment with different videos, filters, and concepts.&lt;/p&gt;
  3444. &lt;p&gt;Don’t be discouraged if you post a video that doesn’t get much traction. Instead, try another trending tactic, see what your competitors are doing, and then lean into whatever style or format sticks.&lt;/p&gt;
  3445. &lt;p&gt;TikTok is an engaging platform once you reach the right people. My suggestion is to keep posting videos, engaging with users, and try to have fun to get the most out of the platform.&lt;/p&gt;
  3446. &lt;p&gt;&lt;em&gt;Editor&#39;s note: This post was originally published in August 2022 and has been updated for comprehensiveness.&lt;/em&gt;&lt;/p&gt;
  3447. &lt;img src=&quot;https://track.hubspot.com/__ptq.gif?a=53&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Ftiktok-tricks&amp;amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;amp;bvt=rss&quot; alt=&quot;&quot; width=&quot;1&quot; height=&quot;1&quot; style=&quot;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important;&quot; /&gt;&lt;br /&gt;
  3448. &lt;br /&gt;
  3449. from Marketing https://ift.tt/CTuw57X&lt;br /&gt;
  3450. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  3451. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/6308622967622724953'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/6308622967622724953'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/13-best-tiktok-tips-tricks-in-2024.html' title='13 Best TikTok Tips &amp; Tricks in 2024, According to HubSpot’s Social Team + Marketer Data'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-8508078179343399455</id><published>2024-08-05T04:11:00.001-07:00</published><updated>2024-08-05T04:11:47.940-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlinks"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]</title><content type='html'>&lt;p&gt;Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so you need to do some deep research to find out how things function in their “worlds.”&lt;/p&gt;
  3452. &lt;p&gt;&lt;a class=&quot;cta_button&quot; href=&quot;https://www.hubspot.com/cs/ci/?pg=ebf9ec8e-a468-455a-943e-80aa4e6be694&amp;amp;pid=53&amp;amp;ecid=&amp;amp;hseid=&amp;amp;hsic=&quot;&gt;&lt;img class=&quot;hs-cta-img&quot; style=&quot;height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px&quot; alt=&quot;Download Now: The State of U.S. Consumer Trends [Free Report]&quot; height=&quot;81&quot; width=&quot;458&quot; src=&quot;https://no-cache.hubspot.com/cta/default/53/ebf9ec8e-a468-455a-943e-80aa4e6be694.png&quot; align=&quot;middle&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  3453. &lt;p&gt;To help you determine where to meet audiences where they are, we surveyed thousands of U.S. consumers of all generations to learn about their shopping habits, media consumption, and the latest trends they&#39;re following.&lt;/p&gt;
  3454. &lt;p&gt;For those in a rush, we&#39;ve put a quick generation-by-generation overview below with links to the deep dive of each age group. To see a broader side-by-side comparison of how all generations handle each stage of product discovery and purchases differently, jump to our &lt;a href=&quot;#h.vy5bpeoqbpc2&quot;&gt;comparison section.&lt;/a&gt;&lt;/p&gt;
  3455. &lt;h2&gt;&lt;strong&gt;Millennial Shopping Habits&lt;/strong&gt;&lt;/h2&gt;
  3456. &lt;h3&gt;&lt;strong&gt;Gen Z Shopping Habits (ages 18-24)&lt;/strong&gt;&lt;/h3&gt;
  3457. &lt;ul&gt;
  3458. &lt;li&gt;Social media, searching on the internet, and word-of-mouth are the top ways Gen Z discover new products.&lt;/li&gt;
  3459. &lt;li&gt;Instagram, YouTube, and TikTok are the top social media apps among Gen Z.&lt;/li&gt;
  3460. &lt;li&gt;Of Gen Z, 37% have bought a product based on an influencer’s recommendation in the past three months, and 43% have bought through an in-app shop.&lt;/li&gt;
  3461. &lt;li&gt;One in two Gen Zers want companies to take a stance on social issues, specifically racial justice, LGBTQ+ rights, gender inequality, and climate change. When companies advocate for these issues, it has a strong impact on Gen Z purchase decisions.&lt;/li&gt;
  3462. &lt;li&gt;Ads on streaming services beat cable TV for reaching Gen Z. Retail discovery is still relevant but less frequent than digital channels.&lt;/li&gt;
  3463. &lt;/ul&gt;
  3464. &lt;p&gt;&lt;a href=&quot;#gen-z&quot;&gt;&lt;em&gt;Jump to our Gen Z deep dive &amp;gt;&amp;gt;&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;
  3465. &lt;h3&gt;&lt;strong&gt;Millennial Shopping Habits (ages 25-35)&lt;/strong&gt;&lt;/h3&gt;
  3466. &lt;ul&gt;
  3467. &lt;li&gt;Social media, internet search, and YouTube ads are also the top ways Millennials discover new products.&lt;/li&gt;
  3468. &lt;li&gt;Facebook, YouTube, and TikTok are the top social media apps among Millennials.&lt;/li&gt;
  3469. &lt;li&gt;Of Millennials, 43% have bought a product through an in-app shop in the past three months, and 36% have bought based on an influencer&#39;s recommendation.&lt;/li&gt;
  3470. &lt;li&gt;Of Millennials, 47% want companies to take a stance on social issues, specifically racial justice, income inequality, climate change, affordable healthcare, and LGBTQ+ rights. When companies advocate for these issues, it has a strong impact on Millennial purchase decisions.&lt;/li&gt;
  3471. &lt;li&gt;Ads on cable TV beat streaming services for reaching Millennials by a small margin. Retail discovery is still relevant but less frequent than digital channels.&lt;/li&gt;
  3472. &lt;/ul&gt;
  3473. &lt;p&gt;&lt;a href=&quot;#millennials&quot;&gt;&lt;em&gt;Jump to our Millennial deep dive &amp;gt;&amp;gt;&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;
  3474. &lt;h3&gt;&lt;strong&gt;Gen X Shopping Habits (ages 35-54)&lt;/strong&gt;&lt;/h3&gt;
  3475. &lt;ul&gt;
  3476. &lt;li&gt;Gen X prefers to discover new products through search, social media, and in retail stores.&lt;/li&gt;
  3477. &lt;li&gt;Gen X discovers new products on social media more frequently than any other channel, even though it isn’t preferred.&lt;/li&gt;
  3478. &lt;li&gt;Of Gen X, 90% use social media — Facebook, YouTube, and Instagram are their favorite apps.&lt;/li&gt;
  3479. &lt;li&gt;Of Gen X, 19% have bought a product through an in-app shop in the past three months. The same number bought based on an influencer’s recommendation in that period.&lt;/li&gt;
  3480. &lt;li&gt;Of Gen Xers, 40% say companies should take a stance on social issues, specifically climate change, affordable healthcare, racial justice, and income inequality. Further, 40% say companies shouldn’t engage with social issues, and 20% aren’t sure.&lt;/li&gt;
  3481. &lt;/ul&gt;
  3482. &lt;p&gt;&lt;a href=&quot;#gen-x&quot;&gt;&lt;em&gt;Jump to our Gen X deep dive &amp;gt;&amp;gt;&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;
  3483. &lt;h3&gt;&lt;strong&gt;Boomer Shopping Habits (ages 55+)&lt;/strong&gt;&lt;/h3&gt;
  3484. &lt;ul&gt;
  3485. &lt;li&gt;TV ads, internet search, and retail stores are the top ways Boomers discover new products.&lt;/li&gt;
  3486. &lt;li&gt;Social media falls flat for boomers — just 20% have discovered a product on it in the past three months, and only 11% have purchased a product on a social app in that time.&lt;/li&gt;
  3487. &lt;li&gt;About half of boomers say companies &lt;strong&gt;should not&lt;/strong&gt; take a stance on social issues. When it comes to influencing their purchase decisions, social issues simply have no impact on a majority of Boomers.&lt;/li&gt;
  3488. &lt;/ul&gt;
  3489. &lt;p&gt;&lt;a href=&quot;#baby-boomer&quot;&gt;&lt;em&gt;Jump to our Baby Boomer deep dive &amp;gt;&amp;gt;&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;
  3490. &lt;h2&gt;&lt;strong&gt;A Generational Comparison of Today&#39;s Shopping Trends [Side-by-Side Data]&lt;/strong&gt;&lt;/h2&gt;
  3491. &lt;h3&gt;&lt;strong&gt;Where do consumers discover products?&lt;/strong&gt;&lt;/h3&gt;
  3492. &lt;p&gt;Social media, internet search, and YouTube ads are key for reaching Gen Z and Millennials, while TV, search, and retail are favored by Gen X and Boomers.&lt;/p&gt;
  3493. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-2-20240801-2049400.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;content consumption trends, platform&quot; /&gt;&lt;/p&gt;
  3494. &lt;p&gt;As far as social media, Boomers and Gen X use Facebook more than any other app.&lt;/p&gt;
  3495. &lt;p&gt;Meanwhile, Gen Z is all about YouTube, Instagram, and TikTok. Not only is Gen Z communicating with friends and being entertained, but they’re also discovering (and buying) products on social media more than any other generation.&lt;/p&gt;
  3496. &lt;h3&gt;&lt;strong&gt;What drives consumers to buy products?&lt;/strong&gt;&lt;/h3&gt;
  3497. &lt;p&gt;When it comes to making purchase decisions, all generations are highly influenced by price, quality, and product reviews. Gen Z, Millennials, and Gen X also value brands that have active communities around them and a social media presence.&lt;/p&gt;
  3498. &lt;p&gt;Additionally, whether a percentage of the proceeds from their purchase will be donated to charity is highly important to Gen Z.&lt;/p&gt;
  3499. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-3-20240801-1154043.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;shopping habits, quote on building trust&quot; /&gt;&lt;/p&gt;
  3500. &lt;h3&gt;&lt;strong&gt;Where do consumers like to buy products?&lt;/strong&gt;&lt;/h3&gt;
  3501. &lt;p&gt;All generations favor buying products in person at a store over any other channel, but this preference decreases significantly with age. Buying through online retailers like Amazon and directly from a company’s website is also popular.&lt;/p&gt;
  3502. &lt;p&gt;Gen Z and Millennials are most interested in buying through social media and from a company’s mobile app.&lt;/p&gt;
  3503. &lt;p&gt;Ready for more of the insights you need to reach your target audience?&lt;/p&gt;
  3504. &lt;p&gt;Let’s take a deep dive into the shopping habits of today&#39;s consumers, as well as how each generation compares, based on data from our &lt;strong&gt;&lt;a href=&quot;https://offers.hubspot.com/consumer-trends&quot;&gt;2024 Consumer Trends Survey&lt;/a&gt;&lt;/strong&gt; of over 700 consumers in the U.S.&lt;/p&gt;
  3505. &lt;h2&gt;&lt;strong&gt;Shopping Trends by Generation (A Detailed, Data-Driven Breakdown)&lt;/strong&gt;&lt;/h2&gt;
  3506. &lt;h3&gt;&lt;strong&gt;Gen Z Shopping Habits in 2024 (ages 18-24)&lt;/strong&gt;&lt;/h3&gt;
  3507. &lt;p&gt;So, where is Gen Z discovering new products? Let’s start with the digital elephant in the room: social media.&lt;/p&gt;
  3508. &lt;h4&gt;&lt;strong&gt;Social media drives Gen Z product discovery.&lt;/strong&gt;&lt;/h4&gt;
  3509. &lt;p&gt;Our most recent survey shows that 40% of Gen Z has discovered new products on social media in the past three months, and 41% of them say it’s where they discover products most often.&lt;/p&gt;
  3510. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-4-20240801-3707472.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;finding products on social media &quot; /&gt;&lt;/p&gt;
  3511. &lt;p&gt;Social media is also the number one way Gen Z prefers to discover new products, according to 40% of those aged 18-24.&lt;/p&gt;
  3512. &lt;p&gt;All of this really isn’t surprising considering 93% of Gen Z use social media, for an average of 4 hours and 20 minutes per day.&lt;/p&gt;
  3513. &lt;p&gt;You may also be wondering which platforms they’re using, so let’s take a glance:&lt;/p&gt;
  3514. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-5-20240801-3453165.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;preferred social channels by generation &quot; /&gt;&lt;/p&gt;
  3515. &lt;p&gt;YouTube, Instagram, and TikTok have reigned as the top three platforms by usage in the past six months. Over half of Gen Z have used Snapchat and Facebook in the past three months, and 38% have used X.&lt;/p&gt;
  3516. &lt;p&gt;When it comes to the social media apps Gen Z uses most, TikTok, IG, and YouTube come out on top again, but in a different order.&lt;/p&gt;
  3517. &lt;p&gt;TikTok is used most, likely due to its focus on short-form videos and powerful algorithms, making it hard to put down.&lt;/p&gt;
  3518. &lt;p&gt;But TikTok and Instagram are only the most used social media apps among Gen Z women, while men spend much more time on YouTube.&lt;/p&gt;
  3519. &lt;p&gt;Lastly, we asked Gen Z which social media app is their favorite. TikTok is used most, and it’s also a favorite social media app among Gen Z.&lt;/p&gt;
  3520. &lt;p&gt;But there are so many ways to interact with Gen Z on social media that it’s more important than ever to use a format that captures their attention and makes your brand stand out.&lt;/p&gt;
  3521. &lt;p&gt;We asked how Gen Z consumers prefer to discover new products, and here’s what we found:&lt;/p&gt;
  3522. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-6-20240801-697399.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;shopping habits, gen z vs millennials &quot; /&gt;&lt;/p&gt;
  3523. &lt;p&gt;Our research from earlier this year shows that &lt;a href=&quot;https://blog.hubspot.com/marketing/marketing-industry-survey-recommendations&quot;&gt;short-form video&lt;/a&gt; and social media marketplaces are the top marketing trends of 2024, so the fact that Gen Z is fully embracing these channels to discover products isn’t surprising.&lt;/p&gt;
  3524. &lt;p&gt;Of Gen Z, 48% say they prefer to discover new products on social media through short-form videos, and 1 in 4 prefer to find out about products from influencers.&lt;/p&gt;
  3525. &lt;p&gt;On top of that, 27% of Gen Z have made a purchase based on an influencer’s recommendation in the past three months, the highest of any age group.&lt;/p&gt;
  3526. &lt;p&gt;The signs to invest in these channels couldn’t be clearer. Did I mention that they also have the highest &lt;a href=&quot;https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report&quot;&gt;ROI&lt;/a&gt; of any marketing trend? Another powerful trend we identified in our Social Media Trends 2024 &lt;a href=&quot;https://blog.hubspot.com/marketing/hubspot-blog-social-media-marketing-report&quot;&gt;research&lt;/a&gt; is selling directly on social media.&lt;/p&gt;
  3527. &lt;p&gt;Considering 43% of Gen Z has bought a product on social media directly on the app in the past three months, and 29% prefer to discover new products through social media shops, there’s never been a better time to get started.&lt;/p&gt;
  3528. &lt;p&gt;Our recent Instagram Marketing Report explains why the app presents such an incredible opportunity for social selling, and we even published a data-backed &lt;a href=&quot;https://blog.hubspot.com/marketing/instagram-shopping-report&quot;&gt;guide&lt;/a&gt; on the top tools and strategies for selling on Instagram.&lt;/p&gt;
  3529. &lt;h4&gt;&lt;strong&gt;YouTube Ads trump social media for reaching Gen Z men.&lt;/strong&gt;&lt;/h4&gt;
  3530. &lt;p&gt;Of Gen Z, 21% have found new products through YouTube Ads in the past three months, and 19% say it’s where they discover products most often.&lt;/p&gt;
  3531. &lt;p&gt;Overall, YouTube Ads are a good way to reach Gen Z, but they still can&#39;t dethrone social media.&lt;/p&gt;
  3532. &lt;p&gt;Gen Z women prefer to discover new products on social media, while discovering products through YouTube Ads is strongly preferred by young men.&lt;/p&gt;
  3533. &lt;h4&gt;&lt;strong&gt;SEO still matters for Gen Z.&lt;/strong&gt;&lt;/h4&gt;
  3534. &lt;p&gt;Of Gen Z, 28% have found new products by searching the web in the past few months.&lt;/p&gt;
  3535. &lt;p&gt;Sixteen percent of Gen Z say searching the internet is their preferred way of discovering new products, but how exactly is Gen Z searching online? A whopping 74% of Gen Z use their mobile phones most often when shopping online, while just 16% use a computer.&lt;/p&gt;
  3536. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-7-20240801-1954375.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gen z shopping habits&quot; /&gt;&lt;/p&gt;
  3537. &lt;p&gt;Additionally, 67% of Gen Z use their phones most often when looking up a question on a search engine.&lt;/p&gt;
  3538. &lt;p&gt;This means you should be optimizing your website to be mobile-first to offer the best experience to your users. To learn more about the top SEO strategies, check out our &lt;a href=&quot;https://blog.hubspot.com/website/web-traffic-analytics-report&quot;&gt;Web Traffic &amp;amp; Analytics Report.&lt;/a&gt;&lt;/p&gt;
  3539. &lt;h4&gt;&lt;strong&gt;Retail discovery is less frequent, but still relevant for Gen Z.&lt;/strong&gt;&lt;/h4&gt;
  3540. &lt;p&gt;While 21% of Gen Z has discovered new products in retail stores in the past three months, when we asked where they discover new products most often, it came in at #4.&lt;/p&gt;
  3541. &lt;p&gt;So Gen Z is still visiting retail stores, but they’re discovering products through online sources much more often.&lt;/p&gt;
  3542. &lt;p&gt;Does that mean hope is lost for retail? Not quite. Of Gen Z, 14% still say it’s their preferred way to discover new products, behind social media, YouTube ads, and searching the web.&lt;/p&gt;
  3543. &lt;h4&gt;&lt;strong&gt;Ads on streaming services beat cable TV for Gen Z.&lt;/strong&gt;&lt;/h4&gt;
  3544. &lt;p&gt;Of Gen Z, 36% have discovered new products on film/TV show streaming services in the past three months. Beyond that, 22% of Gen Z have also discovered new products on music streaming services like Spotify, with 12% of them saying that music streaming is where they prefer to discover new products most often.&lt;/p&gt;
  3545. &lt;p&gt;Does that mean cable TV ads are lost on Gen Z? Considering less than one in five have discovered a new product through their television in the past three months, it isn’t the best channel to reach those ages 18-24 (though still very relevant for older age groups).&lt;/p&gt;
  3546. &lt;h4&gt;&lt;strong&gt;Half of Gen Zers say companies should take a stance on social issues.&lt;/strong&gt;&lt;/h4&gt;
  3547. &lt;p&gt;Gen Z is known to be vocal about the causes they believe in, but does that tenacity for the environment and social justice translate to their purchase decisions? Let’s take a look.&lt;/p&gt;
  3548. &lt;p&gt;We asked whether companies should take a stance on social issues, and 40% of Gen Z say they should.&lt;/p&gt;
  3549. &lt;p&gt;We then asked those who want companies to take a stance on social issues which issues are most important to them. Racial justice was by far the top issue for Gen Z (36%) as well as climate change (36%), followed by gender inequality (33%), and LGBTQ+ rights (17%).&lt;/p&gt;
  3550. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-8-20240801-9619952.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;social issues that matter to gen z &quot; /&gt;&lt;/p&gt;
  3551. &lt;p&gt;The burning question is whether these sentiments translate to purchase decisions, and we found that they have a significant influence on Gen Z, dwindling slowly with each generation.&lt;/p&gt;
  3552. &lt;ul&gt;
  3553. &lt;li&gt;Of Gen Z, 16% have chosen a product based on it being owned by a small business in the past three months&lt;/li&gt;
  3554. &lt;li&gt;Only 2% of Gen Z prefer to choose a product based on the brand’s commitment to diversity/inclusion.&lt;/li&gt;
  3555. &lt;li&gt;Of Gen Z, 49% have chosen a product based on the brand being owned by a person of color in the past three months.&lt;/li&gt;
  3556. &lt;li&gt;We found that 43% of Gen Z have chosen a product based on the brand being woman-owned in the past three months.&lt;/li&gt;
  3557. &lt;li&gt;Of Gen Z, 30% have chosen a product based on the brand being owned by a member of the LGBTQ community in the past three months.&lt;/li&gt;
  3558. &lt;/ul&gt;
  3559. &lt;p&gt;Not only that, but brands taking a stance on these issues also make a significant portion of Gen Zs more likely to purchase. Below are just a few of the factors that impact Gen Z purchase decisions, aside from the product itself.&lt;/p&gt;
  3560. &lt;ul&gt;
  3561. &lt;li&gt;&lt;strong&gt;Corporate Trust:&lt;/strong&gt; 84% of Gen Z say they‘re more likely to buy from a company that treats its employees well, while 83% say they’re more likely to buy from a company that they can trust with their data&lt;/li&gt;
  3562. &lt;li&gt;&lt;strong&gt;Economic and/or Environmental Impact:&lt;/strong&gt; 60% of Gen Z say they&#39;re more likely to buy from a brand actively trying to reduce its environmental impact, while 46% are more likely to purchase products from small businesses.&lt;/li&gt;
  3563. &lt;li&gt;&lt;strong&gt;High&lt;/strong&gt; &lt;strong&gt;DI&amp;amp;B&lt;/strong&gt; &lt;strong&gt;Standards:&lt;/strong&gt; 53% of Gen Z say they‘re more likely to purchase based on a brand’s commitment to diversity/inclusion, while 51% say a brand advocating for racial justice makes them more likely to become a customer. Additionally, 39% of Gen Z say they’re more likely to buy products from brands owned by a person of color.&lt;/li&gt;
  3564. &lt;li&gt;&lt;strong&gt;Gender and LGBTQ+ Advocacy:&lt;/strong&gt; 42% of Gen Z say brands that advocate for gender equality are more likely to get their purchases, while 37% of Gen Z are more likely to buy from brands that advocate for LGTBTQ+ rights.&lt;/li&gt;
  3565. &lt;/ul&gt;
  3566. &lt;p&gt;While Gen Z is strongly influenced by Environmental, Social, and Governance (or ESG) initiatives, there are other factors in their purchase decisions that are even more important - let’s take a look.&lt;/p&gt;
  3567. &lt;h4&gt;&lt;strong&gt;What drives Gen Z’s purchase decisions?&lt;/strong&gt;&lt;/h4&gt;
  3568. &lt;p&gt;The top factors in Gen Z’s purchase decisions are unsurprising, with price, quality, and look/feel taking the lead.&lt;/p&gt;
  3569. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-9-20240801-1527667.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gen z purchase decisions &quot; /&gt;&lt;/p&gt;
  3570. &lt;p&gt;But, when we ask Gen Z to choose the three most important factors in their purchase decision, we find some interesting insights. Take a look at the top eight most important factors when Gen Z is forced to choose just three of those they consider:&lt;/p&gt;
  3571. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-10-20240801-6341425.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gen z purchase decisions &quot; /&gt;&lt;/p&gt;
  3572. &lt;p&gt;While price and quality still lead, we see that donations to charity, an active community, recommendations from influencers, and how brands treat their employees rise to the top.&lt;/p&gt;
  3573. &lt;p&gt;Granted, these are nowhere near the top factors in this group’s purchase decisions, but for those who consider them, they are critical.&lt;/p&gt;
  3574. &lt;p&gt;One other thing to note is that recommendations from influencers drive Gen Z purchase decisions even more than recommendations from their friends and family (55% vs. 24%, respectively) – yet another &lt;a href=&quot;https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report&quot;&gt;reason&lt;/a&gt; to leverage influencer marketing.&lt;/p&gt;
  3575. &lt;h4&gt;&lt;strong&gt;How does Gen Z prefer to purchase products?&lt;/strong&gt;&lt;/h4&gt;
  3576. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-11-20240801-2611925.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;how gen z purchases products&quot; /&gt;&lt;/p&gt;
  3577. &lt;p&gt;When it comes to making purchases, 55% of Gen Zers still prefer to buy things in-store (the lowest of any generation), but online channels are close behind.&lt;/p&gt;
  3578. &lt;p&gt;One in two Gen Zers prefers to make purchases through online retailers like Amazon, while 37% like to go directly to a company’s website.&lt;/p&gt;
  3579. &lt;p&gt;Of Gen Z, 23% prefer to buy through social media apps, while 22% favor going through a company’s mobile app.&lt;/p&gt;
  3580. &lt;h4&gt;&lt;strong&gt;How does Gen Z like to pay?&lt;/strong&gt;&lt;/h4&gt;
  3581. &lt;p&gt;Of Gen Z, 47% have purchased a subscription for a physical product in the past three months, the highest of any generation. But when we asked which payment model they prefer, Gen Z still largely favors buying a product for full price as needed.&lt;/p&gt;
  3582. &lt;p&gt;And that wraps it up for Gen Z! Now we can talk about their slightly older, yet noticeably different counterparts, Millennials.&lt;/p&gt;
  3583. &lt;h3&gt;&lt;strong&gt;Millennial Shopping Habits in 2024 (ages 25-34)&lt;/strong&gt;&lt;/h3&gt;
  3584. &lt;h4&gt;&lt;strong&gt;Social media drives Millennial product discovery.&lt;/strong&gt;&lt;/h4&gt;
  3585. &lt;p&gt;Of Millennials, 43% have discovered new products on social media in the past three months, and 34% of them say it’s where they discover new products most often. Social media is also the primary way Millennials prefer to discover new products, according to 34% of those 25-34.&lt;/p&gt;
  3586. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-12-20240801-9901049.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;social media and millennial shopping &quot; /&gt;&lt;/p&gt;
  3587. &lt;p&gt;Similar to Gen Z, 90% of Millennials use social media for an average of 4 hours per day, slightly lower than that of Gen Z.&lt;/p&gt;
  3588. &lt;p&gt;As far as the platforms they use, Facebook, YouTube, and Instagram are the top platforms by usage in the past three months. Over half of Millennials have used TikTok in the past three months, and 37% have used Snapchat.&lt;/p&gt;
  3589. &lt;p&gt;When it comes to the social media apps Millennials use most, Facebook, YouTube, and Instagram lead the way.&lt;/p&gt;
  3590. &lt;p&gt;But just like with Gen Z, the app used most differs sharply by gender. Millennial women use Facebook the most, followed by Instagram, YouTube, and TikTok. Meanwhile, Millennial men use YouTube the most, followed by Facebook, Instagram, and TikTok fourth.&lt;/p&gt;
  3591. &lt;p&gt;We also asked Millennials which social media platform is their favorite. When it comes to Millennials’ favorite social media app, Facebook stays at number one but Instagram pulls ahead of YouTube.&lt;/p&gt;
  3592. &lt;p&gt;Now that you know which platforms Millennials prefer to find new products on, here are the formats they want to see on social media among those who use it.&lt;/p&gt;
  3593. &lt;p&gt;Millennials favor feed posts, ads, and social media marketplaces when looking to discover new products. They also turn to influencers and social media shops to discover and buy things.&lt;/p&gt;
  3594. &lt;p&gt;Since Millennials tend to favor Facebook and Instagram, building a presence on these platforms is key. Setting up an online shop on both platforms and leveraging influencer marketing are among the highest ROI strategies you can use to get your products seen and bought.&lt;/p&gt;
  3595. &lt;h4&gt;&lt;strong&gt;Millennials Discover Products Through Search Slightly Less Than On Social&lt;/strong&gt;&lt;/h4&gt;
  3596. &lt;p&gt;Discovering new products through searching the internet comes fourth on the list.&lt;/p&gt;
  3597. &lt;p&gt;Of Millennials, 32% say they discover new products most often by searching the internet, just 11% behind social media.&lt;/p&gt;
  3598. &lt;p&gt;When we asked what Millennials’ preferred channel for discovering new products is, 23% said searching the internet, lagging behind social media by 11%.&lt;/p&gt;
  3599. &lt;p&gt;So search is a leading channel for product discovery for Millennials, but how are they searching? Seventy percent use their mobile phones most often, compared to just 20% who use a computer, highlighting the importance of optimizing your site to be mobile-first.&lt;/p&gt;
  3600. &lt;p&gt;When it comes to online shopping, 73% of Millennials use their phones most often, while 16% use a computer.&lt;/p&gt;
  3601. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-13-20240801-9570883.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;how millennials shop online &quot; /&gt;&lt;/p&gt;
  3602. &lt;h4&gt;&lt;strong&gt;YouTube Ads are the third-best way to reach Millennials, especially men.&lt;/strong&gt;&lt;/h4&gt;
  3603. &lt;p&gt;Of Millennials, 41% have found new products on YouTube in the past three months, and 29% say they discover new products on YouTube the most.&lt;/p&gt;
  3604. &lt;p&gt;On top of that, 29% of Millennials say YouTube is their preferred channel for discovering new products.&lt;/p&gt;
  3605. &lt;p&gt;Overall, YouTube ads are the third best way to reach Millennials, but just like for Gen Z, when it comes to targeting Millennial men, YouTube rises to the top.&lt;/p&gt;
  3606. &lt;h4&gt;&lt;strong&gt;Retail discovery is less frequent, but still relevant for Millennials.&lt;/strong&gt;&lt;/h4&gt;
  3607. &lt;p&gt;While 43% of Millennials have discovered new products in retail stores in the past three months, when we asked where they discover new products most often, retail comes in at number six.&lt;/p&gt;
  3608. &lt;p&gt;Like Gen Z, Millennials are still going to retail stores, but they&#39;re finding products online more often. We found that 22% of them say they prefer finding new products in retail stores, behind social media, searching the internet, YouTube Ads, and word of mouth.&lt;/p&gt;
  3609. &lt;h4&gt;&lt;strong&gt;Cable TV is slightly better for reaching millennials than streaming services.&lt;/strong&gt;&lt;/h4&gt;
  3610. &lt;p&gt;Of Millennials, 27% have discovered new products through TV/film streaming services in the past three months, and 17% of them say that’s where they discover new products most often. Additionally, 9% of Millennials say podcast ads are how they prefer to discover new products.&lt;/p&gt;
  3611. &lt;p&gt;When it comes to cable TV, 29% of millennials have discovered new products through their television in the past three months, and 17% of them say that&#39;s where they discover new products most often, comfortably ahead of streaming services.&lt;/p&gt;
  3612. &lt;p&gt;Additionally, 18% of Millennials say cable TV is where they prefer to discover new products, beating video streaming services.&lt;/p&gt;
  3613. &lt;p&gt;Advertising on music streaming services is also a great way to reach Millennials — 27% of them have discovered new products through music streaming services in the past three months. Of that group, 8% say that’s where they discover new products most often.&lt;/p&gt;
  3614. &lt;h4&gt;&lt;strong&gt;ESG matters to millennials.&lt;/strong&gt;&lt;/h4&gt;
  3615. &lt;p&gt;Of Millennials, 47% say companies should take a stance on social issues.&lt;/p&gt;
  3616. &lt;p&gt;We also asked Millennials who want to see companies engaging in advocacy which social issues they want to see companies have a stance on most.&lt;/p&gt;
  3617. &lt;p&gt;Among Millennials who want companies to advocate for social issues, 44% want to see brands take a stance on racial justice, followed by income inequality (38%), climate change (32%), affordable healthcare (39%), and LGBTQ+ rights (24%).&lt;/p&gt;
  3618. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-14-20240801-3016146.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;social issues millennials want companies to address&quot; /&gt;&lt;/p&gt;
  3619. &lt;p&gt;While racial justice is top of mind for both Gen Z and Millennials, Millennials put less of a priority on other identity-based issues like gender and sexual orientation.&lt;/p&gt;
  3620. &lt;p&gt;Instead, they prefer to see companies tackle issues like income inequality, climate change, and affordable healthcare.&lt;/p&gt;
  3621. &lt;p&gt;This might be because Millennials are older and more likely to be part of the workforce than Gen Z, making them more conscious of wealth inequality and the cost of healthcare.&lt;/p&gt;
  3622. &lt;p&gt;While a sizable group of Millennials wants to see companies taking a stand, do these sentiments actually affect their purchase decisions? Just like with Gen Z, the answer is yes.&lt;/p&gt;
  3623. &lt;ul&gt;
  3624. &lt;li&gt;Of Millennials, 59% have chosen a product based on it being made by a small business in the past three months.&lt;/li&gt;
  3625. &lt;li&gt;We found that 49% have chosen a product based on the brand’s commitment to diversity/inclusion in the past three months.&lt;/li&gt;
  3626. &lt;li&gt;Of Millennial respondents, 47% have chosen a product based on the brand being woman-owned in the past three months.&lt;/li&gt;
  3627. &lt;li&gt;Forty-two percent of Millennials have chosen a product based on the brand being owned by a person of color in the past three months.&lt;/li&gt;
  3628. &lt;li&gt;Of Millennials, 27% have chosen a product based on it being owned by a member of the LGBTQ+ community in the past three months.&lt;/li&gt;
  3629. &lt;/ul&gt;
  3630. &lt;p&gt;On a 5-point scale from much less likely to much more likely, we asked all Millennials in our survey how the following attributes impact their purchase decisions, if at all. Here’s what we found:&lt;/p&gt;
  3631. &lt;ul&gt;
  3632. &lt;li&gt;&lt;strong&gt;Corporate Trust:&lt;/strong&gt; 82% of Millennials are more likely to buy from a company that treats its employees well, and the same amount are more likely to buy from a company that they can trust with their data.&lt;/li&gt;
  3633. &lt;li&gt;&lt;strong&gt;Economic and/or Environmental Impact:&lt;/strong&gt; 51% of Millennials are more likely to buy a product made by a small business, while 48% are more likely to buy from a company that actively tries to reduce its environmental impact&lt;/li&gt;
  3634. &lt;li&gt;&lt;strong&gt;High&lt;/strong&gt; &lt;strong&gt;DI&amp;amp;B&lt;/strong&gt; &lt;strong&gt;Standards:&lt;/strong&gt; 47% of Millennials are more likely to purchase from a brand committed to diversity/inclusion, while 43% say a brand advocating for racial justice makes them more likely to become a customer. Additionally, 42% of Millennials say they&#39;re more likely to buy products from brands owned by a person of color.&lt;/li&gt;
  3635. &lt;li&gt;&lt;strong&gt;Gender and LGBTQ+ Advocacy:&lt;/strong&gt; 46% of Millennials say brands that advocate for gender equality are more likely to get their purchases, while 36% of Millennials are more likely to buy from brands that advocate for LGTBTQ+ rights.&lt;/li&gt;
  3636. &lt;/ul&gt;
  3637. &lt;p&gt;While ESG strongly matters to Millennials, let’s see how these issues stack up against other factors in their purchase decisions.&lt;/p&gt;
  3638. &lt;h3&gt;&lt;strong&gt;What drives Millennial purchase decisions?&lt;/strong&gt;&lt;/h3&gt;
  3639. &lt;p&gt;Just as they do for all generations, price and quality are the top factors when it comes to Millennial purchase decisions.&lt;/p&gt;
  3640. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-15-20240801-7946690.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;millennial purchase decisions &quot; /&gt;&lt;/p&gt;
  3641. &lt;p&gt;Now let’s see which of these are most important to Millennials by forcing them to choose just three of the factors they consider.&lt;/p&gt;
  3642. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-16-20240801-8700403.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;millennial purchase decisions &quot; /&gt;&lt;/p&gt;
  3643. &lt;p&gt;Unsurprisingly, price, quality, reviews, and features remain in the lead. But a brand’s social media presence, whether a brand has an active community around it, whether the brand donates to charity, and recommendations from influencers rise.&lt;/p&gt;
  3644. &lt;p&gt;While these aren’t even in the top eight factors in Millennials&#39; purchase decisions, among those who consider them, they are highly important.&lt;/p&gt;
  3645. &lt;h4&gt;&lt;strong&gt;How do Millennials prefer to purchase products?&lt;/strong&gt;&lt;/h4&gt;
  3646. &lt;p&gt;Of Millennials, 52% prefer to buy products in-store, while 46% favor going through online retailers like Amazon. About one in three like to purchase directly from a company’s website.&lt;/p&gt;
  3647. &lt;p&gt;When it comes to mobile apps, 39% of Millennials prefer purchasing through social media, and one in five like to go through a company’s mobile app.&lt;/p&gt;
  3648. &lt;h4&gt;&lt;strong&gt;How do Millennials like to pay?&lt;/strong&gt;&lt;/h4&gt;
  3649. &lt;p&gt;When it comes to the payment model they prefer, 41% of Millennials say they favor buying products at full price when they need them.&lt;/p&gt;
  3650. &lt;p&gt;On the other hand, Millennials prefer purchasing a product in payment installments (26%) and on a subscription basis (34%).&lt;/p&gt;
  3651. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-17-20240801-7533566.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;how millennials prefer to pay &quot; /&gt;&lt;/p&gt;
  3652. &lt;p&gt;Now that we’ve covered Millennial purchase habits, let’s take a look at how Gen X likes to shop, which differs significantly from what we’ve seen so far from the younger age groups.&lt;/p&gt;
  3653. &lt;h3&gt;&lt;strong&gt;Gen X Shopping Habits in 2024 (ages 35-54)&lt;/strong&gt;&lt;/h3&gt;
  3654. &lt;h4&gt;&lt;strong&gt;Gen X prefers to discover products through social media, with other channels close behind.&lt;/strong&gt;&lt;/h4&gt;
  3655. &lt;p&gt;One in three Gen X’s say they prefer to discover new products through social media and 28% say that social media is how they discover new products most often — tying with internet search as the channel they discover new products on most frequently.&lt;/p&gt;
  3656. &lt;p&gt;Additionally, 35% of Gen X have discovered new products through online search in the past three months, placing it among the top discovery channels.&lt;/p&gt;
  3657. &lt;p&gt;So, we know Gen X is all about searching online, but which devices are they using most when shopping on the web?&lt;/p&gt;
  3658. &lt;p&gt;Two-thirds of Gen Xers say they use their mobile phones most for online shopping, while 16% are on a computer and 11% use a tablet most frequently. This is similar to what we saw with Gen Z and Millennials.&lt;/p&gt;
  3659. &lt;p&gt;But unlike those younger age groups, where social media is the clear favorite channel for product discovery, Gen X likes to find items through a much wider range of channels, so let’s take a look at the others that have a meaningful impact on those ages 35-54.&lt;/p&gt;
  3660. &lt;h4&gt;&lt;strong&gt;Television ads are relevant for Gen X.&lt;/strong&gt;&lt;/h4&gt;
  3661. &lt;p&gt;Of Gen X, 33% have discovered new products through TV ads in the past three months, and 55% of them say that TV ads are where they discover products most often, slightly behind social media and searching the web.&lt;/p&gt;
  3662. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-18-20240801-5829673.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;how gen x discovers products &quot; /&gt;&lt;/p&gt;
  3663. &lt;p&gt;Additionally, 16% of Gen X say they prefer to discover new products through TV ads.&lt;/p&gt;
  3664. &lt;h4&gt;&lt;strong&gt;Retail has the widest reach for Gen X, but digital channels are seen much more frequently.&lt;/strong&gt;&lt;/h4&gt;
  3665. &lt;p&gt;Retail is the top channel Gen X has discovered new products in the past three months. But while 35% of Gen X found a new product in a brick and mortar store in that period, when it comes to the channels Gen X discovers new products on most often, retail is behind social media.&lt;/p&gt;
  3666. &lt;p&gt;Does that mean that retail is being forgotten by Gen X? Not exactly, because 27% of Gen X still prefer to discover new products in retail stores, tied in second with social media.&lt;/p&gt;
  3667. &lt;p&gt;But it does signal that Gen X is shopping online more often than they visit retail stores, even if they prefer the latter. While this could be about convenience, a symptom of the pandemic, or a reflection of our increasingly digital world, it is important to reach Gen X virtually while keeping in mind their affinity for a real-life shopping experience.&lt;/p&gt;
  3668. &lt;h4&gt;&lt;strong&gt;Gen X Discovers Products On Social Most Often &amp;amp; It’s Most Preferred&lt;/strong&gt;&lt;/h4&gt;
  3669. &lt;p&gt;Social media is the number one channel Gen X discovers new products on, according to 40% of those 35-54. And, at the same time, 28% of Gen Xers say they prefer to discover new products on social media, coming in at number one on the list of their favored channels.&lt;/p&gt;
  3670. &lt;p&gt;This can be explained by the fact that 92% of Gen X use social media. While 14% spend under an hour on it every day, the rest average 3 hours and 25 minutes of daily use. So, Gen X is using a lot of social media and seeing ads on it more than anywhere else.&lt;/p&gt;
  3671. &lt;p&gt;Regardless, 40% of Gen X have discovered a product on social media in the past three months. On top of that, 26% of Gen X have bought a product directly in a social media app in that same period. So let’s take a look at which social media apps Gen X is using.&lt;/p&gt;
  3672. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-19-20240801-3206221.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gen x and social media shopping &quot; /&gt;&lt;/p&gt;
  3673. &lt;p&gt;So Gen X is definitely on Facebook and YouTube, while a little over half are on Instagram, and 45% visited TikTok and Twitter in the past three months. Now let’s take a look at which social media platforms Gen X uses most:&lt;/p&gt;
  3674. &lt;p&gt;Facebook and YouTube stay in the lead, a trend that continues when we look at Gen X’s favorite social media apps.&lt;/p&gt;
  3675. &lt;p&gt;Now that we know which platforms are most popular among Gen X, here’s a look at how the age group prefers to discover new products on social media among those who use it.&lt;/p&gt;
  3676. &lt;p&gt;While the current trend for advertising to Gen Z and Millennials is “make content, not ads,” Gen X isn’t bothered by being advertised to more directly, preferring to see ads on social media.&lt;/p&gt;
  3677. &lt;p&gt;But since the trend is to make ads as enjoyable and un-intrusive as possible, you should still try to make your Gen X ad campaigns feel authentic, fun, and relatable, making for a better experience regardless of generation.&lt;/p&gt;
  3678. &lt;p&gt;Coming in second, 32% of Gen X also favor discovering new products through social media marketplaces where purchases happen &lt;strong&gt;outside&lt;/strong&gt; of the app. This reinforces the previous insight we uncovered about Gen X preferring real-life shopping experiences, even if they’re discovering products on social media.&lt;/p&gt;
  3679. &lt;p&gt;Still, 30% of Gen X prefer to discover new products through in-app shops, but keep in mind this is only among consumers.&lt;/p&gt;
  3680. &lt;p&gt;In the past three months, 26% of Gen X consumers have bought a product directly on a social media app, and the same amount made a purchase based on an influencer’s recommendation.&lt;/p&gt;
  3681. &lt;p&gt;The impact of influencers is surprising here — 29% of Gen X prefer discovering new products through influencers, which is a higher percentage compared to Gen Z, where only 22% prefer buying based on influencers.&lt;/p&gt;
  3682. &lt;h4&gt;&lt;strong&gt;One in three Gen Xers say companies should take a stance on social issues.&lt;/strong&gt;&lt;/h4&gt;
  3683. &lt;p&gt;Of those in Gen X, 40% say companies should take a stance on social issues, while 40% say they shouldn’t, and 20% aren’t sure.&lt;/p&gt;
  3684. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-20-20240801-7022292.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;gen x and social issues&quot; /&gt;&lt;/p&gt;
  3685. &lt;p&gt;We also asked those who want to see companies take a stance which social issues are most important for businesses to champion. Here’s what they said.&lt;/p&gt;
  3686. &lt;p&gt;Among factors like climate change, racial justice, LGBTQ+ rights, gender, and income inequality, affordable healthcare appears to be the most important social issue for Gen X (51%).&lt;/p&gt;
  3687. &lt;p&gt;Now, let’s take a look at whether these ideals actually impact Gen X’s purchase decisions. Among all Gen Xers in our survey:&lt;/p&gt;
  3688. &lt;ul&gt;
  3689. &lt;li&gt;Of Gen X, 42% have chosen a product based on it being made by a small business in the past three months.&lt;/li&gt;
  3690. &lt;li&gt;We found 36% of Gen X have chosen a product based on the brand’s commitment to diversity/inclusion in the past three months.&lt;/li&gt;
  3691. &lt;li&gt;Beyond that, 28% of Gen X have chosen a product based on the brand being woman-owned in the past three months.&lt;/li&gt;
  3692. &lt;li&gt;Additionally, 28% of Gen X have chosen a product based on the brand being owned by a person of color in the past three months.&lt;/li&gt;
  3693. &lt;li&gt;Twenty-one percent of Gen X have chosen a product based on the brand being owned by a member of the LGBTQ+ community in the past three months.&lt;/li&gt;
  3694. &lt;/ul&gt;
  3695. &lt;p&gt;While these numbers are lower than what we’re seeing with Gen Z and Millennials, social factors are present factors in Gen X’s purchase decisions. We also asked all Gen Xers in our survey how the following attributes impact their purchasing decisions, if at all, using a 5-point scale from much less likely to much more likely.&lt;/p&gt;
  3696. &lt;ul&gt;
  3697. &lt;li&gt;&lt;strong&gt;Corporate Trust:&lt;/strong&gt; 70% of Gen X are more likely to buy from a company that they can trust with their data, while 74% are more likely to purchase from brands that treat their employees well.&lt;/li&gt;
  3698. &lt;li&gt;&lt;strong&gt;Economic and/or Environmental Impact:&lt;/strong&gt; 43% of Gen X are more likely to buy a product made by a small business, and 60% are more likely to buy from a business that actively tries to reduce its environmental impact&lt;/li&gt;
  3699. &lt;li&gt;&lt;strong&gt;Moderate DI&amp;amp;B Standards:&lt;/strong&gt; 36% of Gen X are more likely to purchase from a brand committed to diversity/inclusion, and 54% say a brand advocating for racial justice makes them more likely to become a customer. Additionally, 32% of Gen X say they&#39;re more likely to buy products from brands owned by a person of color.&lt;/li&gt;
  3700. &lt;li&gt;&lt;strong&gt;Gender and LGBTQ+ Advocacy:&lt;/strong&gt; 57% of Gen X say brands that advocate for gender equality are more likely to get their purchases, while 44% of them are more likely to buy from brands that advocate for LGTBTQ+ rights.&lt;/li&gt;
  3701. &lt;/ul&gt;
  3702. &lt;p&gt;We know that social issues are part of Gen X’s purchase decisions, but which other factors do they consider, and which are most important? Let’s take a look.&lt;/p&gt;
  3703. &lt;h3&gt;&lt;strong&gt;What drives Gen X’s purchase decisions?&lt;/strong&gt;&lt;/h3&gt;
  3704. &lt;p&gt;Unsurprisingly, price and quality are the top factors when it comes to Gen X purchase decisions. But let’s take a look at which factors Gen X finds most important when forced to choose just three of those they consider in their purchase decisions.&lt;/p&gt;
  3705. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-21-20240801-1019543.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;which factors drive gen x purchases &quot; /&gt;&lt;/p&gt;
  3706. &lt;p&gt;Whether a brand has an active community around it, a brand’s commitment to diversity and inclusion, and whether a brand donates a portion of its profits to charity all rise to the top. While these are nowhere near the top factors in Gen X’s purchase decisions, for those who consider them, they are highly important.&lt;/p&gt;
  3707. &lt;h4&gt;&lt;strong&gt;How does Gen X prefer to purchase products?&lt;/strong&gt;&lt;/h4&gt;
  3708. &lt;p&gt;Of Gen Xers, 62% prefer to purchase products in-store. 47% favor online retailers like Amazon, while about one in four like to go directly through a company’s website, and 26% prefer to purchase products through social media apps.&lt;/p&gt;
  3709. &lt;h4&gt;&lt;strong&gt;How does Gen X like to pay?&lt;/strong&gt;&lt;/h4&gt;
  3710. &lt;p&gt;Of Gen Xers, 60% prefer to purchase a product for full price as needed, while 20% favor payment installments, and also 20% like to use a subscription plan.&lt;/p&gt;
  3711. &lt;p&gt;Now that you know all about Gen X purchase habits in 2024, let’s end with a deep dive into the shopping habits of Baby Boomers.&lt;/p&gt;
  3712. &lt;p&gt;&lt;strong&gt;Pro tip:&lt;/strong&gt; &lt;a href=&quot;https://www.hubspot.com/products/commerce&quot;&gt;Commerce Hub Software&lt;/a&gt; offers handy tools that make billing customers and collecting revenue super easy.&lt;/p&gt;
  3713. &lt;h3&gt;&lt;strong&gt;Baby Boomer Shopping Habits in 2024 (ages 55+)&lt;/strong&gt;&lt;/h3&gt;
  3714. &lt;h4&gt;&lt;strong&gt;Cable TV drives boomer product discovery.&lt;/strong&gt;&lt;/h4&gt;
  3715. &lt;p&gt;Boomers’ shopping habits stand out the most of any generation. While Gen X shares some similarities with Gen Z and Millennials in terms of frequently shopping on social media, Boomers are discovering products in their own way — through cable TV ads.&lt;/p&gt;
  3716. &lt;p&gt;Over half of Boomers have discovered new products through television advertisements in the past three months, and 40% of them say their TV set is where they discover products most often.&lt;/p&gt;
  3717. &lt;h4&gt;&lt;strong&gt;Leveraging online search is second-best for reaching boomers.&lt;/strong&gt;&lt;/h4&gt;
  3718. &lt;p&gt;Boomers are better than younger generations when it comes to searching the internet, with 46% of them having discovered a new product through online search in the past three months.&lt;/p&gt;
  3719. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-22-20240801-9293797.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;boomers and online search &quot; /&gt;&lt;/p&gt;
  3720. &lt;p&gt;Of those who discover new products through online search, 39% say it&#39;s the channel they find things on most often, coming in second after TV ads. It is also the second most preferred channel for product discovery among Boomers.&lt;/p&gt;
  3721. &lt;p&gt;So, which devices are Boomers using most often when shopping online? Unlike all other generations, 41% of Boomers use their computers most often for online shopping, while 46% use their phones more frequently.&lt;/p&gt;
  3722. &lt;h4&gt;&lt;strong&gt;Boomers prefer retail shopping more than any other generation.&lt;/strong&gt;&lt;/h4&gt;
  3723. &lt;p&gt;Of Boomers, 50% have discovered new products in retail stores in the past three months, and 39% of them say that’s where they find new items most often. Additionally, 33% of Boomers prefer discovering new products in online stores over any other channel.&lt;/p&gt;
  3724. &lt;h4&gt;Social media falls flat for Boomer product discovery.&lt;/h4&gt;
  3725. &lt;p&gt;When we ask Boomers about their preferred way to discover new products, just 17% say through social media, and it ranks behind all the channels we just mentioned, as well as word of mouth and direct mail (snail mail).&lt;/p&gt;
  3726. &lt;p&gt;On top of that, just 20% of Boomers have discovered a product on social media in the past three months, and only 8% have purchased a product on a social app.&lt;/p&gt;
  3727. &lt;p&gt;Regardless, two in three Boomers use social media. While about a third of them spend less than an hour on social media a day, the other 65% are spending over an hour on it daily.&lt;/p&gt;
  3728. &lt;p&gt;But which apps are they using?&lt;/p&gt;
  3729. &lt;p&gt;70% of Boomers who use social media are on Facebook. Over half use YouTube; about one quarter are on Instagram, Pinterest, and X. 59% of Boomers who use Facebook also say it’s the app they use the most, with YouTube coming in second at 24%.&lt;/p&gt;
  3730. &lt;p&gt;So you know where to find Boomers on social media, but what kind of content do they want to see when discovering new products?&lt;/p&gt;
  3731. &lt;p&gt;Similar to Gen X, Boomers are perfectly content with being advertised to more directly, though the current trend of “making content, not ads,” popular with Gen Z and Millennials, is sure to improve their experience.&lt;/p&gt;
  3732. &lt;p&gt;Boomers also favor buying through social media marketplaces where purchases happen outside of the app, showcasing their preference for real-life shopping experiences.&lt;/p&gt;
  3733. &lt;p&gt;Unsurprisingly, Boomers are the least interested of any generation in discovering new products through in-app shops or through influencers, with 10% saying they prefer to find products this way.&lt;/p&gt;
  3734. &lt;h4&gt;&lt;strong&gt;Almost half of Boomers say companies shouldn&#39;t take a stance on social issues.&lt;/strong&gt;&lt;/h4&gt;
  3735. &lt;p&gt;Boomers are often considered the polar opposite of Gen Z, and in the case of whether companies should take a stance on social issues, the two groups are completely at odds. While one in two Gen Zers think companies should engage in advocacy, about half of Boomers say they shouldn’t.&lt;/p&gt;
  3736. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-23-20240801-3931224.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;boomers and social issues &quot; /&gt;&lt;/p&gt;
  3737. &lt;p&gt;Still, one in four Boomers want to see companies taking a stance on social issues, so let’s take a look at which ones they want to see businesses speak on the most.&lt;/p&gt;
  3738. &lt;p&gt;The social issues Boomers want to see companies advocating for most are climate change, affordable healthcare, racial justice, and income inequality. This is right in line with the issues we saw were important to Gen X, though climate change is significantly more important to Boomers than any other generation.&lt;/p&gt;
  3739. &lt;p&gt;Keep in mind the above is only among Boomers who want to see companies take a stance on social issues, which is just 26% of them. For the rest, social issues are either irrelevant or simply aren’t something they want to hear about when interacting with brands.&lt;/p&gt;
  3740. &lt;ul&gt;
  3741. &lt;li&gt;Of Boomers, 4% have chosen a product based on it being made by a small business in the past three months.&lt;/li&gt;
  3742. &lt;li&gt;Further, 3% of Boomers have chosen a product based on the brand’s commitment to diversity/inclusion in the past three months.&lt;/li&gt;
  3743. &lt;li&gt;We found that 6% of Boomers have chosen a product based on the brand being woman-owned in the past three months.&lt;/li&gt;
  3744. &lt;li&gt;O f Boomers, 5% have chosen a product based on the brand being owned by a person of color in the past three months.&lt;/li&gt;
  3745. &lt;li&gt;Five percent of Boomers have chosen a product based on the brand being owned by a member of the LGBTQ+ community in the past three months.&lt;/li&gt;
  3746. &lt;/ul&gt;
  3747. &lt;p&gt;While one in five Boomers have chosen a product based on the brand being a small business in the past three months, identity-based issues are clearly not resonating with Boomers.&lt;/p&gt;
  3748. &lt;p&gt;But is that due to Boomers being averse to companies taking a stance on social issues, or is it because they simply don’t consider them in their purchase decisions?&lt;/p&gt;
  3749. &lt;p&gt;To find out, we asked all Boomers in our survey how the following attributes impact their purchase decisions, if at all, using a 5-point scale from much less likely to much more likely.&lt;/p&gt;
  3750. &lt;p&gt;When looking at issues related to identity, from the middle to the right side of the graph above, Boomers are overwhelmingly likely to say they have no impact on their purchase decision. A small percentage of Boomers say they are more likely to purchase when it comes to identity-related issues, while an even smaller group says they’re less likely to buy.&lt;/p&gt;
  3751. &lt;p&gt;So it’s much less about whether they’re for or against a certain social cause — these issues are simply just not part of their purchase decisions, with a few exceptions.&lt;/p&gt;
  3752. &lt;p&gt;It turns out Boomers are overwhelmingly more likely to buy from companies they trust with their data and those that treat their employees well.&lt;/p&gt;
  3753. &lt;p&gt;Boomers are also more likely to buy from companies that donate a portion of their profits, try to reduce their environmental impact, and are small businesses, though many also say these actions have no impact on their purchase decisions.&lt;/p&gt;
  3754. &lt;p&gt;Since Boomers generally aren’t impacted by ESG initiatives, let’s dive into the factors they do consider in their purchase decisions and find out which are most important.&lt;/p&gt;
  3755. &lt;h4&gt;&lt;strong&gt;What drives Boomers’ purchase decisions?&lt;/strong&gt;&lt;/h4&gt;
  3756. &lt;p&gt;Price and quality are the most considered factors in Boomers’ purchase decisions, far above any other generation.&lt;/p&gt;
  3757. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-24-20240801-7472841.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;purchase decision factors for boomers &quot; /&gt;&lt;/p&gt;
  3758. &lt;p&gt;But which are the most important? Let’s take a look at what Boomers prioritize when forced to choose just three of the factors they consider when making purchases:&lt;/p&gt;
  3759. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/how-each-generation-shops-25-20240801-7083583.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;purchase decision factors for boomers &quot; /&gt;&lt;/p&gt;
  3760. &lt;p&gt;Here, we see a similar picture as before, with the addition of the way a brand treats its employees and whether a product is a necessity or a luxury.&lt;/p&gt;
  3761. &lt;p&gt;While the latter is part of 21% of Boomers’ purchase decisions, just 3% of them take how a brand treats its employees into consideration, though it is highly important for those who do.&lt;/p&gt;
  3762. &lt;h4&gt;&lt;strong&gt;How do Boomers prefer to purchase products?&lt;/strong&gt;&lt;/h4&gt;
  3763. &lt;p&gt;Of Boomers, 78% prefer to purchase products in-store. Fifty-six percent favor online retailers like Amazon, and another 33% like to shop directly from a company’s website.&lt;/p&gt;
  3764. &lt;p&gt;Boomers also prefer using a company’s mobile app over ordering by phone or through social media.&lt;/p&gt;
  3765. &lt;h4&gt;&lt;strong&gt;How do Boomers like to pay?&lt;/strong&gt;&lt;/h4&gt;
  3766. &lt;p&gt;Boomers overwhelmingly prefer buying products at full price whenever they need them, according to 78% of those over age 55. Eighteen percent of Boomers prefer paying in installments, and just 4% favor a subscription model.&lt;/p&gt;
  3767. &lt;p&gt;Still, 13% of Boomers have purchased a subscription plan for a physical product in the past three months:&lt;/p&gt;
  3768. &lt;h2&gt;&lt;strong&gt;Consumer Spending by Generation&lt;/strong&gt;&lt;/h2&gt;
  3769. &lt;p&gt;When the economy takes a hit, everyone adjusts their spending. And here&#39;s how different age groups are handling it, based on our January 2024 research with 701 U.S. consumers:&lt;/p&gt;
  3770. &lt;h3&gt;&lt;strong&gt;Gen Z balances saving, spending, and enjoying.&lt;/strong&gt;&lt;/h3&gt;
  3771. &lt;p&gt;Gen Z strikes a good balance between saving and spending. Almost half (43%) are saving more carefully, maybe because of student loans or wanting to be financially secure.&lt;/p&gt;
  3772. &lt;p&gt;On the flip side, 17% are spending more freely. This flexibility might be because they feel able to adjust everything easily or because they&#39;re getting more independent.&lt;/p&gt;
  3773. &lt;p&gt;They&#39;re all about finding deals (43%) and cutting back on non-essential stuff (34%), which is, frankly, surprising for this generation (in a positive way). I’d say that Gen Z is spending on what they need for life but still leaving some room for fun and enjoyment.&lt;/p&gt;
  3774. &lt;h3&gt;&lt;strong&gt;Millennials manage money, love deals, and savor life.&lt;/strong&gt;&lt;/h3&gt;
  3775. &lt;p&gt;Millennials are mirroring Gen Z’s cautious optimism. They’re exercising financial responsibility, with 43% of them tightening budgets but also allowing some flexibility — 14% loosening budgets.&lt;/p&gt;
  3776. &lt;p&gt;This could be due to factors like starting families or managing mortgages while still wanting to enjoy life&#39;s experiences.&lt;/p&gt;
  3777. &lt;p&gt;Just like Gen Z, they‘re adept at finding deals (41%) and being mindful of their spending (37%). As a Millennial, I’d say we&#39;re all about balancing our financial aspirations with living our best lives in the moment.&lt;/p&gt;
  3778. &lt;p&gt;We‘re aware of our responsibilities but still want to invest in great experiences because life isn’t just about surviving; it&#39;s about living.&lt;/p&gt;
  3779. &lt;h3&gt;&lt;strong&gt;Gen X prioritizes stability through smart spending.&lt;/strong&gt;&lt;/h3&gt;
  3780. &lt;p&gt;Gen X seems to be the very conservative generation when it comes to spending, which is not necessarily bad. Actually, if we all played safe with the money like Gen X does, we could avoid overspending.&lt;/p&gt;
  3781. &lt;p&gt;With a significant portion (51%) tightening their budgets, it&#39;s possible that Gen X witnessed economic downturns. That’s why they want financial stability more than anything.&lt;/p&gt;
  3782. &lt;p&gt;Their focus on seeking deals (45%) and cutting back on non-essentials (47%) shows a strong commitment to smart financial practices.&lt;/p&gt;
  3783. &lt;p&gt;Only 13% are willing to loosen their budgets, which may indicate potential fear or even trauma from debt repayment. They may also worry they‘ve reached their peak earning potential and won’t receive further salary increases.&lt;/p&gt;
  3784. &lt;h3&gt;&lt;strong&gt;Baby Boomers are playing safe.&lt;/strong&gt;&lt;/h3&gt;
  3785. &lt;p&gt;Baby Boomers definitely have the most cautious spending habits of all the generations.&lt;/p&gt;
  3786. &lt;p&gt;With 68% tightening their budgets, it‘s pretty clear they’re taking a conservative approach, possibly due to factors like retirement planning or going through an uncertain economic climate.&lt;/p&gt;
  3787. &lt;p&gt;Their expertise at finding deals (54%) and extremely careful spending habits (71%) likely come from years of financial responsibility. With only 7% spending more freely, it shows how careful Boomers are with their money.&lt;/p&gt;
  3788. &lt;h2&gt;Meeting Your Targets Where They Are&lt;/h2&gt;
  3789. &lt;p&gt;While this guide has what you need to know right now, consumer shopping habits change rapidly — that’s why we’ll be running this same survey every few months and reporting back on any trends you need to be aware of.&lt;/p&gt;
  3790. &lt;p&gt;And, for even more data on the key consumer trends that could impact your marketing strategy in the next six months, check out our State of Consumer Trends Report.&lt;/p&gt;
  3791. &lt;p&gt;&lt;em&gt;Editor&#39;s note: This post was originally published in July 2022 and has been updated for comprehensiveness.&lt;/em&gt;&lt;/p&gt;
  3792. &lt;p&gt;&amp;nbsp;&lt;/p&gt;
  3793. &lt;img src=&quot;https://track.hubspot.com/__ptq.gif?a=53&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fhow-each-generation-shops-differently&amp;amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;amp;bvt=rss&quot; alt=&quot;&quot; width=&quot;1&quot; height=&quot;1&quot; style=&quot;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important;&quot; /&gt;&lt;br /&gt;
  3794. &lt;br /&gt;
  3795. from Marketing https://ift.tt/C7J3qEl&lt;br /&gt;
  3796. via &lt;a href=&quot;https://ifttt.com/?ref=da&amp;amp;site=blogger&quot;&gt;IFTTT&lt;/a&gt;
  3797. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/8508078179343399455'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/8508078179343399455'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/how-each-generation-shops-in-2024-new.html' title='How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry><entry><id>tag:blogger.com,1999:blog-3000304454417741901.post-1164715965987880935</id><published>2024-08-02T04:11:00.001-07:00</published><updated>2024-08-02T04:11:41.708-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Backlinks"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>The Ultimate List of 100 Marketing Quotes for Digital Inspiration</title><content type='html'>&lt;p&gt;Digital marketing quotes are an invaluable source of insight and direction to help you navigate the challenges and opportunities of the digital landscape.&lt;/p&gt;
  3798. &lt;p&gt;&lt;a class=&quot;cta_button&quot; href=&quot;https://www.hubspot.com/cs/ci/?pg=218f0385-73f5-48f1-9731-306238cbf450&amp;amp;pid=53&amp;amp;ecid=&amp;amp;hseid=&amp;amp;hsic=&quot;&gt;&lt;img class=&quot;hs-cta-img&quot; style=&quot;height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/;&quot; alt=&quot;Download Now: 250+ Famous Quotes [Free Kit]&quot; height=&quot;58&quot; width=&quot;424&quot; src=&quot;https://no-cache.hubspot.com/cta/default/53/218f0385-73f5-48f1-9731-306238cbf450.png&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
  3799. &lt;p&gt;My favorite, “The best marketing doesn’t feel like marketing,” is a quote from Tom Fishburne, the founder and CEO of Marketoonist.&lt;/p&gt;
  3800. &lt;p&gt;This quote reminds me that if done right, marketing should seamlessly integrate into the customer’s experience without ever feeling intrusive or forced.&lt;/p&gt;
  3801. &lt;p&gt;And this is just one of many nuggets of wisdom I’ve discovered over the years.&lt;/p&gt;
  3802. &lt;p&gt;I’ve curated this list of my favorite quotes across various categories. And as a bonus, I’ve also included at least one quote from a HubSpot employee who’s an expert in each category.&lt;/p&gt;
  3803. &lt;p&gt;Let’s dive in.&lt;/p&gt;
  3804. &lt;h2&gt;Why use marketing quotes?&lt;/h2&gt;
  3805. &lt;p&gt;Quotes are a powerful way to tap into the wisdom and experience of others. They offer valuable perspectives and capture the essence of important concepts in a concise, impactful manner.&lt;/p&gt;
  3806. &lt;p&gt;Whether it’s an inspiring quote to motivate your team or a content marketing quote to provoke discussion about one of your strategies, quotes can be a powerful way to help guide you and your team toward achieving your goals.&lt;/p&gt;
  3807. &lt;p&gt;The abundance of marketing quotes include content marketing quotes, famous marketing quotes, branding marketing quotes, inspirational marketing quotes, storytelling marketing quotes, social media marketing quotes, and digital marketing quotes.&lt;/p&gt;
  3808. &lt;h3&gt;1. “It’s not what you sell that matters as much as how you sell it!” – Brian Halligan, CEO and co-founder, HubSpot&lt;/h3&gt;
  3809. &lt;p&gt;In today’s competitive landscape, customers have their pick when it comes to purchasing a product. The difference you can make is &lt;em&gt;how&lt;/em&gt; you sell your product to stand out from competitors.&lt;/p&gt;
  3810. &lt;h3&gt;2. “Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just marketing, sales, or service.” – Dharmesh Shah, CTO and co-founder, HubSpot&lt;/h3&gt;
  3811. &lt;p&gt;Successful businesses treat their prospects and customers as humans, not just numbers. Keeping the humanity of your customers foremost in mind will transform the way you do business.&lt;/p&gt;
  3812. &lt;h3&gt;3. “Ignoring online marketing is like opening a business but not telling anyone.” – KB Marketing Agency&lt;/h3&gt;
  3813. &lt;p&gt;In the Internet Age, it is vital to your business’s success to have a presence online. Online marketing is the name of the game.&lt;/p&gt;
  3814. &lt;h3&gt;4. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock, former CMO and vice chair, GE&lt;/h3&gt;
  3815. &lt;p&gt;It may be tempting to sit back and relax after launching a long-worked-on campaign, but marketers always need to be a step ahead of their customers, preparing the next campaign or piece of content.&lt;/p&gt;
  3816. &lt;h3&gt;5. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker, management consultant, educator, and author&lt;/h3&gt;
  3817. &lt;p&gt;This is the heart of inbound marketing: selling your product or service to those who are already looking for it — whether they know it or not.&lt;/p&gt;
  3818. &lt;h3&gt;6. “Integrated marketing offers opportunities to break through to consumers in new markets.” – Betsy Holden, senior advisor, McKinsey and Co.&lt;/h3&gt;
  3819. &lt;p&gt;Be on the lookout for integrated marketing opportunities so you can expand brand awareness to new, relevant audiences.&lt;/p&gt;
  3820. &lt;h3&gt;7. “The best marketing doesn’t feel like marketing.” – Tom Fishburne, founder and CEO, Marketoonist&lt;/h3&gt;
  3821. &lt;p&gt;Everyone is tired of being sold to. We are constantly bombarded by ads, so we tend to ignore them. Instead of fighting for customers’ attention, create content that captures their interest and offers them real value.&lt;/p&gt;
  3822. &lt;h3&gt;8. “To continue winning the internet marketing game, your content has to be more than just brilliant. It has to give the people consuming it the ability to become a better version of themselves.” – Michelle StinsonRoss, MD of marketing operations, Apogee Results&lt;/h3&gt;
  3823. &lt;p&gt;People want to know what’s in it for them. What value does your product or service offer them that it’s worth their time, attention, and money?&lt;/p&gt;
  3824. &lt;h3&gt;9. “Business has only two functions — marketing and innovation.” – Milan Kundera, writer and playwright&lt;/h3&gt;
  3825. &lt;p&gt;Innovation creates new ideas while marketing sells them. Master both to achieve all your goals.&lt;/p&gt;
  3826. &lt;h3&gt;10. “Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky, co-founder and CEO, Airbnb&lt;/h3&gt;
  3827. &lt;p&gt;The quality of your customers is more important than the quantity. Those who love what you offer will be far more loyal and likely to spread positive reviews than those who are only mildly pleased by your offering.&lt;/p&gt;
  3828. &lt;h2&gt;Digital Marketing Quotes&lt;/h2&gt;
  3829. &lt;p&gt;The world of digital marketing is ever-changing — the following quotes will help you think about ways to ensure your digital strategy remains relevant and impactful for your target audience.&lt;/p&gt;
  3830. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/digital-marketing-quotes-1-20240801-1829207.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Digital marketing quotes infographic&quot; /&gt;&lt;/p&gt;
  3831. &lt;h3&gt;11. “Businesses get blinded by the allure of a large subscription list, but unengaged subscribers aren’t just not interested in what you’re sending, they’re actually harming your deliverability.” – Meghan Keaney Anderson, vice president of marketing, HubSpot&lt;/h3&gt;
  3832. &lt;p&gt;It’s often tempting to hang onto every hard-won subscriber you’ve ever gained. However, it’s essential to regularly clean your list because email service providers (ESPs) use engagement signals to decide if your emails go to the inbox or spam folder. Focusing on quantity over quality can hurt your email performance in the long run. Instead, prioritize engagement.&lt;/p&gt;
  3833. &lt;h3&gt;12. “Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan, president, Chris Brogan Media&lt;/h3&gt;
  3834. &lt;p&gt;In the digital age, customers have access to endless choices and information. As a marketer, you must prioritize creating digital touchpoints for potential buyers to know, like, and trust your brand. Differentiating your brand and building trust is crucial in today’s oversaturated market.&lt;/p&gt;
  3835. &lt;h3&gt;13. “Less is more. Keeping it simple takes time and effort.” – Jeff Bullas, CEO, Jeffbullas.com Pty Ltd.&lt;/h3&gt;
  3836. &lt;p&gt;It can be tempting to jump on every platform and follow every trend, but spreading yourself too thin is counterproductive. Instead, prioritize mastering a few key strategies or channels before expanding further.&lt;/p&gt;
  3837. &lt;h3&gt;14. “Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.” – David Meerman Scott, keynote speaker and author&lt;/h3&gt;
  3838. &lt;p&gt;Good marketing should never feel like an interruption. Instead, it should enhance your audience’s experience at each touchpoint. Timing and relevance is the name of the game.&lt;/p&gt;
  3839. &lt;h3&gt;15. “Content, in all its forms, is the single most critical element of any marketing campaign.” – Rebecca Lieb, founding partner and analyst, Kaleido Insights&lt;/h3&gt;
  3840. &lt;p&gt;Content, whether articles, videos, or social media posts, forms the foundation of every digital marketing campaign. No matter how great your strategy, channels, or timing, they can never make up for poor content quality.&lt;/p&gt;
  3841. &lt;h3&gt;16. “Inspiration is the most important part of our digital strategy.” – Paull Young, charitable giving lead, Facebook&lt;/h3&gt;
  3842. &lt;p&gt;Let your marketing be driven by and inspire creativity. Aim for original ideas and innovative approaches that resonate with your audience.&lt;/p&gt;
  3843. &lt;h3&gt;17. “Digital marketing is not the art of selling a product. It is the art of making people buy the product that you sell.” – Hecate Strategy&lt;/h3&gt;
  3844. &lt;p&gt;As a marketer, your job is never to “push a product onto an unwilling consumer.” Instead, it’s about understanding your audience thoroughly enough to craft messages, experiences, and campaigns that seamlessly connect their needs/pain points to your product.&lt;/p&gt;
  3845. &lt;h3&gt;18. “Don’t build links. Build relationships.” – Rand Fishkin, founder, SparkToro&lt;/h3&gt;
  3846. &lt;p&gt;Link building can sometimes feel impersonal and spammy. Instead, build genuine connections with influencers, partners, and customers. Nurturing these relationships cultivates a strong network and naturally increases opportunities for more “organic” link placements.&lt;/p&gt;
  3847. &lt;h3&gt;19. “Discoverability equals sales in the digital world.” – Dev Chandan, founder, Dev Chandan&lt;/h3&gt;
  3848. &lt;p&gt;This one is self-explanatory. Potential customers can’t buy from you unless they know you exist.&lt;/p&gt;
  3849. &lt;h3&gt;20. “Before you create any more ‘great content,’ figure out how you are going to market it first.” – Joe Pulizzi and Newt Barrett, co-authors&lt;/h3&gt;
  3850. &lt;p&gt;Creating high-quality content is only half the battle. A solid distribution strategy ensures your content reaches the right people at the right time. No matter how “great” your content is, it has no value if your audience never sees it.&lt;/p&gt;
  3851. &lt;p&gt;Sometimes, you might want to lean on the words and experiences that a successful person you admire once said or described. Here are some famous quotes you can apply to your business’s marketing efforts to help you do just that.&lt;/p&gt;
  3852. &lt;h3&gt;21. “Instead of interrupting, work on attracting.” – Dharmesh Shah, CTO and co-founder, HubSpot&lt;/h3&gt;
  3853. &lt;p&gt;Honey attracts flies better than vinegar. Don’t push your way into a prospect’s life; they’ll find the interruption annoying and so be more likely to write you off. If, on the other hand, you attract customers, they’re more likely to stick around because they are there of their own accord.&lt;/p&gt;
  3854. &lt;h3&gt;22. “Just because you are the loudest, doesn’t make you right.” – Brian Halligan, CEO and co-founder, HubSpot&lt;/h3&gt;
  3855. &lt;p&gt;Focus on the clarity and truth of your message, not the noise you can make.&lt;/p&gt;
  3856. &lt;h3&gt;23. “Content is king.” – Bill Gates, co-founder, Microsoft&lt;/h3&gt;
  3857. &lt;p&gt;Content that educates and helps prospects solve their problems is more likely to lead to a purchase and long-term customer satisfaction.&lt;/p&gt;
  3858. &lt;h3&gt;24. “Master the topic, the message, and the delivery.” – Steve Jobs, co-founder, Apple&lt;/h3&gt;
  3859. &lt;p&gt;You will only convince others if you are convinced and knowledgeable yourself. Be sure you know what you’re selling, why you’re selling it, and how it can help your prospects.&lt;/p&gt;
  3860. &lt;h3&gt;25. “Either write something worth reading or do something worth writing about.” – Benjamin Franklin, a founding father of the United States&lt;/h3&gt;
  3861. &lt;p&gt;This quote is pretty self-explanatory, but it’s revolutionary when you apply it to marketing.&lt;/p&gt;
  3862. &lt;h3&gt;26. “It’s important to remember your competitor is only one mouse click away.” – Douglas Warner III, former CEO, J.P. Morgan Chase and Co.&lt;/h3&gt;
  3863. &lt;p&gt;In this day and age, it’s easier than ever for consumers to choose the provider they like best from the comfort of their sofa. One bad experience can send them fleeing to your competitors. Be sure to give a reason for your customers to stick around.&lt;/p&gt;
  3864. &lt;h3&gt;27. “Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney, co-founder of The Walt Disney Company&lt;/h3&gt;
  3865. &lt;p&gt;The magic of a good product or service, along with an excellent customer experience, will keep customers around and lead them to tell others about your business.&lt;/p&gt;
  3866. &lt;h3&gt;28. “Brand is just a perception, and perception will match reality over time.” – Elon Musk, co-founder and CEO, SpaceX&lt;/h3&gt;
  3867. &lt;p&gt;Don’t underestimate the power of brand perception. Starting with a clear, strong brand vision can help you guide brand perception, but you have to stay vigilant about how others perceive your business.&lt;/p&gt;
  3868. &lt;h3&gt;29. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou, Civil Rights activist and poet&lt;/h3&gt;
  3869. &lt;p&gt;Focus on making people feel good about your company and your offer to create lasting positive impressions.&lt;/p&gt;
  3870. &lt;h3&gt;30. “Marketing is really just about sharing your passion.” – Michael Hyatt, NY Times best-selling author&lt;/h3&gt;
  3871. &lt;p&gt;We can all smell marketing that isn’t sincere. The best thing is to be selling something you believe in and are passionate about. People will buy your authenticity.&lt;/p&gt;
  3872. &lt;h2&gt;&lt;strong&gt;Content Marketing Quotes&lt;/strong&gt;&lt;/h2&gt;
  3873. &lt;p&gt;The following quotes provide new ways for you and your team members to approach creating, publishing, and distributing your content and ideas — no matter the products or services your company produces and sells.&lt;/p&gt;
  3874. &lt;p&gt;Check out our &lt;a href=&quot;https://blog.hubspot.com/marketing/content-marketing-strategy-guide?_ga%3D2.11634228.1243732248.1554990059-1493293515.1553017609%26hubs_content%3Dblog.hubspot.com/marketing/marketing-quotes%26hubs_content-cta%3DContent%2520Marketing%2520Strategy%253A%2520A%2520Comprehensive%2520Guide%2520for%2520Modern%2520Marketers&quot;&gt;Content Marketing Strategy: A Comprehensive Guide for Modern Marketers&lt;/a&gt; to learn more about content marketing for your business.&lt;/p&gt;
  3875. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/digital-marketing-quotes-2-20240801-7256293.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Content marketing quotes infographic&quot; /&gt;&lt;/p&gt;
  3876. &lt;h3&gt;31. “When it comes to content, the best marketers know that self-promotion is good!” – Kieran Flanagan, vice president of Marketing, HubSpot&lt;/h3&gt;
  3877. &lt;p&gt;While many marketers shy away from self-promotion for fear of seeming “spammy,” when executed effectively, promoting your content should be a win-win for you and your audience. The key is simply to focus on the value and relevance of your promotions.&lt;/p&gt;
  3878. &lt;h3&gt;32. “What separates good content from great content is a willingness to take risks and push the envelope.” – Brian Halligan, CEO and co-founder, HubSpot&lt;/h3&gt;
  3879. &lt;p&gt;Don’t be afraid to explore new ideas, formats, channels, etc. It’s essential to strike a healthy balance between maintaining what’s currently working and being willing to innovate and experiment.&lt;/p&gt;
  3880. &lt;h3&gt;33. “Quality content means content packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.” – Ann Handley, CCO, MarketingProfs&lt;/h3&gt;
  3881. &lt;p&gt;Understanding your audience — their needs, pain points, goals, etc. — is crucial for creating high-quality content that effectively engages them. Without this deep understanding, crafting content that genuinely resonates and adds value is impossible.&lt;/p&gt;
  3882. &lt;h3&gt;34. “Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose, chief strategy officer, The Content Advisory&lt;/h3&gt;
  3883. &lt;p&gt;One significant advantage of content marketing is that it allows you to “demonstrate” rather than “proclaim” expertise. Rather than simply telling your audience you can solve their problem, you have several avenues and formats to showcase your product and expertise “in action.”&lt;/p&gt;
  3884. &lt;h3&gt;35. “Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe, founder and CEO, Storified Hospitality Group&lt;/h3&gt;
  3885. &lt;p&gt;It’s always about your audience — their problems, needs, and how your product can help them meet their goals. Your content must center your audience at every stage, from messaging to marketing.&lt;/p&gt;
  3886. &lt;h3&gt;36. “Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” – Laura Fitton, INBOUND and influencer relations, HubSpot&lt;/h3&gt;
  3887. &lt;p&gt;This is a foolproof way to create relevant, high-quality content consistently. Creating content around the core problems your product solves ensures you’re attracting, engaging, and creating value for your ideal audience.&lt;/p&gt;
  3888. &lt;h3&gt;37. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, author and keynote speaker, Monumental Shift&lt;/h3&gt;
  3889. &lt;p&gt;Content is a powerful way to attract, engage, and build relationships with prospective customers. Every content touchpoint is an opportunity to educate, build credibility, and establish trust with your audience. The byproduct of this trust is the eventual decision to buy and recommend your product.&lt;/p&gt;
  3890. &lt;h3&gt;38. “Content marketing is the gap between what brands produce and what consumers actually want.” – Michael Brenner, CEO, Marketing Insider Group&lt;/h3&gt;
  3891. &lt;p&gt;Content marketing acts as a bridge between products and consumers. As a marketer, your role is to use your content to demonstrate how your products or services solve your audience’s specific challenges. This means crafting messages directly addressing your audience’s pain points and illustrating how your offerings can solve those problems.&lt;/p&gt;
  3892. &lt;h3&gt;39. “One of the best ways to sabotage your content is not to tie it to your goals. Know why you’re creating content.” – Ellen Gomes, senior content marketing manager, Glint Inc.&lt;/h3&gt;
  3893. &lt;p&gt;All content should have a goal, whether broad or specific. It’s crucial to understand why you’re creating content, how you expect it to perform, and where it fits into your overall strategy or sales funnel.&lt;/p&gt;
  3894. &lt;h3&gt;40. “There are three objectives for content marketing: reach, engagement, and conversion. Define key metrics for each.” – Michael Brenner, CEO, Marketing Insider Group&lt;/h3&gt;
  3895. &lt;p&gt;When setting content goals, it’s essential to determine which metrics you’ll be paying attention to. A simple trio to monitor effectiveness is reach (how many people see your content), engagement (how many people interact with your content), and conversion (how many people take the desired action your content encourages.)&lt;/p&gt;
  3896. &lt;p&gt;Inspirational marketing quotes exist to help you spark new ideas and excite your team members about the endless number of opportunities in the field. They also can positively motivate your team to produce unique marketing content for your audience.&lt;/p&gt;
  3897. &lt;h3&gt;41. “Recruiting great marketers should be your number one priority.” – Kipp Bodnar, CMO, HubSpot&lt;/h3&gt;
  3898. &lt;p&gt;A talented, hard-working, and collaborative marketing team is key to the success of all your marketing efforts.&lt;/p&gt;
  3899. &lt;h3&gt;42. “Do the right thing as marketers to build trust.” – Jon Dick, vice president of marketing, HubSpot&lt;/h3&gt;
  3900. &lt;p&gt;Trust is the foundation of any relationship, including between a business and prospective customers. As marketers, we’re often the first point of contact a person has with our brand, so it’s essential we start the relationship off right by building trust.&lt;/p&gt;
  3901. &lt;h3&gt;43. “Take a risk and keep testing because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe, vice president of marketing, FastMed Urgent Care&lt;/h3&gt;
  3902. &lt;p&gt;Marketers are tasked with relentless creativity. Risk-taking and trial-and-error will eventually lead to success.&lt;/p&gt;
  3903. &lt;h3&gt;44. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov, vice president of marketing, Pendo.io&lt;/h3&gt;
  3904. &lt;p&gt;At the end of the day, it’s not about you — it’s about the customer. Aim to change the way customers feel about themselves when they use your product or service.&lt;/p&gt;
  3905. &lt;h3&gt;45. “Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it.” – Lou Holtz, former football coach at Notre Dame&lt;/h3&gt;
  3906. &lt;p&gt;All three — talent, motivation, and attitude — are key to being an accomplished marketer.&lt;/p&gt;
  3907. &lt;h3&gt;46. “The creative process is fueled by divergent thinking — a breaking away from familiar or established ways of seeing and doing.” – The Innovator’s Toolkit, Harvard Business Essentials&lt;/h3&gt;
  3908. &lt;p&gt;Don’t be afraid to think outside the box — even if it means failing several times before finding success.&lt;/p&gt;
  3909. &lt;h3&gt;47. “If you take a risk and it doesn’t go as planned, welcome to the club.” – Fran Hauser, startup investor, advisor, and author&lt;/h3&gt;
  3910. &lt;p&gt;Failure sucks, but it happens to the best of us. Only those who get back up and try again will see success.&lt;/p&gt;
  3911. &lt;h3&gt;48. “The biggest risk is not taking any risk. In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg, co-founder and CEO of Facebook&lt;/h3&gt;
  3912. &lt;p&gt;Risk-taking is the first step in innovation. Be prepared for both success and failure, but don’t fail to act.&lt;/p&gt;
  3913. &lt;h3&gt;49. “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, co-founder, Sendle&lt;/h3&gt;
  3914. &lt;p&gt;Davis’s perspective offers us a paradigm shift; it’s not about stealing people’s attention, it’s about winning it.&lt;/p&gt;
  3915. &lt;h3&gt;50. “Speak to your audience in their language about what’s in their heart.” – Jonathan Lister, vice president of global sales solutions, LinkedIn&lt;/h3&gt;
  3916. &lt;p&gt;Getting personal is the best way to a prospect’s heart. Make sure you know who you’re selling to, what their story is, and how your solution can help them.&lt;/p&gt;
  3917. &lt;h2&gt;Marketing Career Quotes&lt;/h2&gt;
  3918. &lt;p&gt;A marketing career is both exciting and challenging. These quotes are tidbits of advice from industry leaders and trailblazers to inspire you and foster resilience. They are potent reminders to embrace growth by taking risks, running experiments, and being willing to pivot when necessary.&lt;/p&gt;
  3919. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/digital-marketing-quotes-3-20240801-7605558.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Marketing career quotes infographic&quot; /&gt;&lt;/p&gt;
  3920. &lt;h3&gt;51. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.” – Steve Jobs, co-founder, Apple&lt;/h3&gt;
  3921. &lt;p&gt;It’s important to create things you’re genuinely proud of. Ensure that every piece of content, campaign, or project reflects your commitment to your craft and aligns with your values.&lt;/p&gt;
  3922. &lt;h3&gt;52. “Execution and failure are a part of the process. You have to accept that.” – Morgan Debaun, CEO, Blavity&lt;/h3&gt;
  3923. &lt;p&gt;Planning is essential, but avoid getting stuck at this phase. You’ll never feel completely ready, so you need to take the leap at some point. Sometimes things will work out, and other times they won’t. But when they don’t, remember that failures are learning opportunities and a natural part of every journey.&lt;/p&gt;
  3924. &lt;h3&gt;53. “The future belongs to those who learn more skills and combine them in creative ways.” – Robert Greene&lt;/h3&gt;
  3925. &lt;p&gt;Always keep learning and expanding your skillset. Stay adaptable, curious, and open to new ways to apply your knowledge.&lt;/p&gt;
  3926. &lt;h3&gt;54. “Continuous learning is the minimum requirement for success in any field.” – Denis Waitley&lt;/h3&gt;
  3927. &lt;p&gt;The digital landscape is dynamic. Staying ahead in this niche requires staying current on new technologies, platforms, and shifts in consumer behavior. However, it’s crucial not to follow every latest trend mindlessly. Instead, prioritize strategic adoption over reacting impulsively to changes.&lt;/p&gt;
  3928. &lt;h3&gt;55. “Always deliver more than expected.” – Larry Page&lt;/h3&gt;
  3929. &lt;p&gt;Do your best to exceed expectations in every interaction with your audience, clients, and partners.&lt;/p&gt;
  3930. &lt;h3&gt;56. “My advice for anybody who is trying to learn to do marketing is to niche yourself down in a specific industry…if you pick something, be the best at it.” – Brittany Thompson, social marketing and media manager, Virtual Resort Manager&lt;/h3&gt;
  3931. &lt;p&gt;The age-long debate is whether to niche or not. While there are compelling arguments for both, niching down at the start of your career is a great way to build expertise quickly, understand the nuances of that particular market, and position yourself as an expert.&lt;/p&gt;
  3932. &lt;h3&gt;57. “I’ve spent my entire life relying on light bulb moments and jumping in full-force.” – Emily Weiss, founder, Into The Gloss and Glossier&lt;/h3&gt;
  3933. &lt;p&gt;Embrace moments of creativity and inspiration. Learn to trust your instincts, embrace bold ideas, and recognize timely opportunities.&lt;/p&gt;
  3934. &lt;h3&gt;58. “I always did something I was a little not ready to do. I think that’s how you grow.” ― Marissa Mayer, co-founder and CEO, Sunshine&lt;/h3&gt;
  3935. &lt;p&gt;No matter how long you work on a strategy or a project, there’ll always be something that can be further improved or tweaked. Learning how to recognize when to stop refining and start implementing is important.&lt;/p&gt;
  3936. &lt;h3&gt;59. “Stay committed to your decisions, but stay flexible in your approach.” – Tony Robbins&lt;/h3&gt;
  3937. &lt;p&gt;Beware of the sunk cost fallacy. If data shows your current approach isn’t working, don’t hesitate to pivot. Stay focused on your goals, but remain flexible in your methods.&lt;/p&gt;
  3938. &lt;h3&gt;60. “Don’t be intimidated by what you don’t know. That can be your greatest strength.” – Sara Blakely, founder, Spanx&lt;/h3&gt;
  3939. &lt;p&gt;Starting with a blank slate allows you to approach ideas, strategies, and platforms without preconceived notions. This means you can evaluate every opportunity with fresh eyes, free from biases experienced marketers may have. It opens the door to seeing unconventional opportunities they might overlook.&lt;/p&gt;
  3940. &lt;h2&gt;Branding Marketing Quotes&lt;/h2&gt;
  3941. &lt;p&gt;Branding marketing quotes will help you consider how you share and promote your content and think of new and exciting ways to establish your business’s image.&lt;/p&gt;
  3942. &lt;p&gt;Read our &lt;a href=&quot;https://blog.hubspot.com/marketing/branding?_ga%3D2.207809810.1243732248.1554990059-1493293515.1553017609%26hubs_content%3Dblog.hubspot.com%252Fmarketing%252Fmarketing-quotes%26hubs_content-cta%3DUltimate%2520Guide%2520to%2520Branding&quot;&gt;Ultimate Guide to Branding&lt;/a&gt; to learn more about branding your business and content.&lt;/p&gt;
  3943. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/digital-marketing-quotes-4-20240801-431331.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Branding marketing quotes infographic&quot; /&gt;&lt;/p&gt;
  3944. &lt;h3&gt;61. Don’t push people to where you want to be; meet them where they are.” – Meghan Keaney Anderson, vice president of marketing, HubSpot&lt;/h3&gt;
  3945. &lt;p&gt;Tailoring your content to meet customers at every stage of their buyer journey is crucial. By consistently focusing on adding value and enhancing their experience, you strengthen the relationship while guiding them smoothly through the sales funnel.&lt;/p&gt;
  3946. &lt;h3&gt;62. “People will ignore or skip anything they don’t like. So brands have to start making things they love.” – Steve Pratt, partner, Pacific Content&lt;/h3&gt;
  3947. &lt;p&gt;Your audience is spoiled for choice. The only way to break through the noise is by giving them something worth paying attention to. This means crafting authentic, relevant, and engaging content.&lt;/p&gt;
  3948. &lt;h3&gt;63. “Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands.” – Mark Shapiro, chair, Vistage Worldwide, Inc.&lt;/h3&gt;
  3949. &lt;p&gt;Use familiar ideas and contexts to align your brand and offering with what your audience already understands or believes.&lt;/p&gt;
  3950. &lt;h3&gt;64. “Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.” – Christopher Betzter, brand strategist&lt;/h3&gt;
  3951. &lt;p&gt;Everyone who interacts with your brand is a potential advocate or detractor. That’s why it’s crucial to consistently deliver positive experiences across all touchpoints, whether with customers, partners, or the public.&lt;/p&gt;
  3952. &lt;h3&gt;65. “A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook, co-founder of Intuit&lt;/h3&gt;
  3953. &lt;p&gt;Brand perception and word of mouth heavily influence a new buyer’s purchasing decisions. Ensuring that every interaction leaves existing customers satisfied is essential for managing your brand’s reputation and cultivating a loyal army of advocates.&lt;/p&gt;
  3954. &lt;h3&gt;66. “Products are made in the factory, but brands are created in the mind.” – Walter Landor, founder, Landor&lt;/h3&gt;
  3955. &lt;p&gt;Consumers’ perception of a brand often carries more weight than its utility. For marketers, this highlights the importance of strategic positioning and messaging in influencing consumer behavior and loyalty — especially within competitive markets.&lt;/p&gt;
  3956. &lt;h3&gt;67. “Branding is about signals — the signals people use to determine what you stand for as a brand. Signals create associations.” – Allen P. Adamson, co-founder, Metaforce&lt;/h3&gt;
  3957. &lt;p&gt;Your brand’s signals include everything from visual representations to core messaging. Be strategic and deliberate about how these signals align with your brand’s identity.&lt;/p&gt;
  3958. &lt;h3&gt;68. “Never lose sight of your brand, its value, and its inherent need to be fed, nurtured, and placed above all else!” – Chet Baker, senior vice president of corporate development, Entrinsic Health Solutions&lt;/h3&gt;
  3959. &lt;p&gt;Your brand is an asset that will outlive any individual promotion, strategy, or product. For this reason, it’s essential to never lose sight of your brand’s values.&lt;/p&gt;
  3960. &lt;h3&gt;69. “Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, founder and CEO, Amazon&lt;/h3&gt;
  3961. &lt;p&gt;Again, the importance of your brand perception and reputation can’t be overstated. When the dust settles, and a funny ad or discount promotion isn’t there to actively influence the audience, what do they say about you?&lt;/p&gt;
  3962. &lt;h3&gt;70. “Your brand is a story unfolding across all customer touch points.” – Jonah Sachs, author&lt;/h3&gt;
  3963. &lt;p&gt;Every customer interaction with your brand counts. From the first point of contact to post-sale communication, each interaction shapes customer opinions and experiences.&lt;/p&gt;
  3964. &lt;h2&gt;Email Marketing Quotes&lt;/h2&gt;
  3965. &lt;p&gt;If you’re looking for some inspiration about getting the most out of your email marketing campaigns, here are a few of my favorite quotes to get your wheels turning.&lt;/p&gt;
  3966. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/digital-marketing-quotes-5-20240801-5240863.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Email marketing quotes infographic&quot; /&gt;&lt;/p&gt;
  3967. &lt;h3&gt;71. “Your email list is one of your most valuable assets.” – Amy Porterfield, online marketing expert&lt;/h3&gt;
  3968. &lt;p&gt;Unlike social media or blogs, your email list is a channel you wholly own and control. It allows you to bypass third-party platforms, algorithms, and noise and open up a more intimate line of communication with your audience.&lt;/p&gt;
  3969. &lt;h3&gt;72. “Email has an ability many channels don’t: creating valuable, personal touches — at scale.” – David Newman, marketing expert&lt;/h3&gt;
  3970. &lt;p&gt;Email is one of the few channels that enables direct, personalized communication with your audience. When executed well, each email can feel like a one-on-one conversation, even when reaching a large audience simultaneously.&lt;/p&gt;
  3971. &lt;h3&gt;73. “Personalization — it is not about first/last name. It’s about relevant content.” – Dan Jak, marketing consultant&lt;/h3&gt;
  3972. &lt;p&gt;For content to be effective, it needs to be relevant to the person consuming it. As marketers, we must leverage data to profile, segment, and engage our audience. This means moving past the basics of personalization to craft and deliver experiences tailored to each email recipient.&lt;/p&gt;
  3973. &lt;h3&gt;74. “I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo, executive and team coach&lt;/h3&gt;
  3974. &lt;p&gt;Would you prefer emails from a brand that builds a relationship with you or one that sees you only as a sales target? As marketers, we must step back, put ourselves in our audience’s shoes, and ask, “Would I want to receive this email?”&lt;/p&gt;
  3975. &lt;h3&gt;75. “Email is the most effective channel for keeping customers engaged over time.” – Megan Marrs, marketing specialist&lt;/h3&gt;
  3976. &lt;p&gt;Email marketing is based on opt-in consent. This means that the people who receive your emails have specifically indicated an interest in hearing from you directly. Combined with a consistent, personalized, and value-focused content strategy, this creates a powerful opportunity to nurture and sustain long-term relationships with your audience.&lt;/p&gt;
  3977. &lt;h3&gt;76. “When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy, advertising tycoon&lt;/h3&gt;
  3978. &lt;p&gt;Like most people judge a book by its cover, most of your audience will judge your content by its headline. No matter how great your content is, your headline will often make or break its performance.&lt;/p&gt;
  3979. &lt;h3&gt;77. “Your goal should be to own quality time in your customer’s inbox.” – Andrew Davis, marketing speaker and author&lt;/h3&gt;
  3980. &lt;p&gt;Getting into your customer’s inbox is just half the battle; you must also earn their attention and trust once you’re there. Most people receive hundreds of emails every day, so make sure you’re giving them a reason to care specifically about yours.&lt;/p&gt;
  3981. &lt;h3&gt;78. “Marketing without data is like driving with your eyes closed.” – Dan Zarrella, author and social media scientist&lt;/h3&gt;
  3982. &lt;p&gt;Leveraging data, whether from CRMs, social analytics, or ESPs, is crucial for making informed decisions and optimizing campaign performance.&lt;/p&gt;
  3983. &lt;h3&gt;79. “Email marketing is like a first date. If you’re too pushy, you won’t get a second one.” – Neil Patel, co-founder of Neil Patel Digital&lt;/h3&gt;
  3984. &lt;p&gt;Have you heard the saying, “You only get one chance to make a first impression”? Well, email marketing works the same way. If your initial email feels like another item cluttering your recipients’ inboxes and demanding their attention without payoff, you risk being sent to the spam folder or ignored altogether.&lt;/p&gt;
  3985. &lt;h3&gt;80. “Reaching the inbox isn’t your goal — engaging people is.” – Matt Blumberg, author and tech entrepreneur&lt;/h3&gt;
  3986. &lt;p&gt;Your most important email marketing metric shouldn’t be your list size. Instead, focus on how much of that list engages with your content and converts consistently.&lt;/p&gt;
  3987. &lt;h2&gt;Storytelling Marketing Quotes&lt;/h2&gt;
  3988. &lt;p&gt;Storytelling marketing quotes can improve the impact of the stories you and your fellow marketers tell about your business, branding, and products on your customers and target audience.&lt;/p&gt;
  3989. &lt;p&gt;Develop your storytelling skills with our &lt;a href=&quot;https://blog.hubspot.com/marketing/storytelling?_ga%3D2.201048494.1243732248.1554990059-1493293515.1553017609%26hubs_content%3Dblog.hubspot.com/marketing/marketing-quotes%26hubs_content-cta%3DUltimate%2520Guide%2520to%2520Storytelling&quot;&gt;Ultimate Guide to Storytelling&lt;/a&gt;.&lt;/p&gt;
  3990. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/digital-marketing-quotes-6-20240801-6513586.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Storytelling marketing quotes infographic&quot; /&gt;&lt;/p&gt;
  3991. &lt;h3&gt;81. “Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.” – Sam Balter, senior marketing manager of podcasts, HubSpot&lt;/h3&gt;
  3992. &lt;p&gt;Storytelling is a great way to communicate or simplify your message. Weaving compelling stories into your content engages your audience’s emotions and makes your message more memorable.&lt;/p&gt;
  3993. &lt;h3&gt;82. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer, content marketer and co-author&lt;/h3&gt;
  3994. &lt;p&gt;Your story shouldn’t feel like a sales pitch. Instead, it should seamlessly integrate your product or service into a broader narrative that resonates with your audience.&lt;/p&gt;
  3995. &lt;h3&gt;83. “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” – Steve Jobs, co-founder, Apple&lt;/h3&gt;
  3996. &lt;p&gt;Stories are powerful tools that shape the audience’s sentiments and actions. Learning how to weave stories effectively is an important skill that will be invaluable for crafting your brand’s identity and perception.&lt;/p&gt;
  3997. &lt;h3&gt;84. “You can’t sell anything if you can’t tell anything.” – Beth Comstock, former CMO and vice chair, GE&lt;/h3&gt;
  3998. &lt;p&gt;In today’s saturated digital market, you must craft a compelling narrative about your product or service that conveys why your audience should care about it and what sets it apart.&lt;/p&gt;
  3999. &lt;h3&gt;85. “The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” – Brandon Sanderson, author&lt;/h3&gt;
  4000. &lt;p&gt;Rather than outrightly telling your audience what to think, prompt them to engage with the ideas in your stories and deeply engage with the narrative.&lt;/p&gt;
  4001. &lt;h3&gt;86. “Sometimes reality is too complex. Stories give it form.” – Jean Luc Godard, director, writer, and editor&lt;/h3&gt;
  4002. &lt;p&gt;Stories are a great way to convey the impact and value of your solutions without making them too complex. Framing marketing messages within a narrative context makes your offer more understandable and compelling.&lt;/p&gt;
  4003. &lt;h3&gt;87. “Make the customer the hero of your story.” – Ann Handley, chief content officer, MarketingProfs&lt;/h3&gt;
  4004. &lt;p&gt;Your story’s focal point and protagonist should always be the customer rather than your product. In this narrative, the product is simply the catalyst propelling the customer forward on their hero’s journey.&lt;/p&gt;
  4005. &lt;h3&gt;88. “Storytelling is the most powerful way to put ideas into the world today.” – Robert McKee, author&lt;/h3&gt;
  4006. &lt;p&gt;With so many messages vying for our attention simultaneously, stories have become one of the most powerful ways to cut through the noise and create an impactful narrative.&lt;/p&gt;
  4007. &lt;h3&gt;89. “And do you know what is the most often missing ingredient in a sales message? Storytelling. Good storytelling is a vital component of a marketing campaign.” – Gary Halbert, author&lt;/h3&gt;
  4008. &lt;p&gt;A great story transforms a sales message from a “transactional pitch” into an engaging narrative. It allows the marketer to drive the sale in an impactful and enjoyable way for the audience.&lt;/p&gt;
  4009. &lt;h3&gt;90. “The brands that win are the brands that tell a great story.” – Mitch Joel, author and founder, Six Pixels Group&lt;/h3&gt;
  4010. &lt;p&gt;A great story humanizes your brand, makes it memorable, and allows your message to resonate more deeply with your audience.&lt;/p&gt;
  4011. &lt;h2&gt;Social Media Marketing Quotes&lt;/h2&gt;
  4012. &lt;p&gt;Social media marketing quotes are a great way to influence the strategies you implement at your company and provide thoughts about how social media can positively impact your marketing efforts.&lt;/p&gt;
  4013. &lt;p&gt;Learn everything you need to know about social media marketing in our &lt;a href=&quot;https://blog.hubspot.com/marketing/social-media-campaigns?_ga%3D2.179556004.1243732248.1554990059-1493293515.1553017609%26hubs_content%3Dblog.hubspot.com/marketing/marketing-quotes%26hubs_content-cta%3DUltimate%2520Guide%2520to%2520Social%2520Media%2520Marketing%2520Campaigns&quot;&gt;Ultimate Guide to Social Media Marketing Campaigns&lt;/a&gt;.&lt;/p&gt;
  4014. &lt;p&gt;&lt;img src=&quot;https://knowledge.hubspot.com/hubfs/digital-marketing-quotes-7-20240801-6911846.webp&quot; style=&quot;margin-left: auto; margin-right: auto; display: block; width: 650px; height: auto; max-width: 100%;&quot; title=&quot;&quot; alt=&quot;Social media marketing quotes infographic&quot; /&gt;&lt;/p&gt;
  4015. &lt;h3&gt;91. “Social media marketing is about creating content that brings your audience together as a community and inspires authentic conversations while increasing your brand’s awareness.” – Krystal Wu, social media community manager, HubSpot&lt;/h3&gt;
  4016. &lt;p&gt;Social media is a powerful channel for creating genuine interactions and discussions with your community. Sharing content on these platforms allows you to leverage real-time engagement to nurture the relationship with your audience and increase brand visibility.&lt;/p&gt;
  4017. &lt;h3&gt;92. “It’s important to be where your audience of potential customers is today, and where they might be tomorrow.” – Andrew Delaney, senior manager of social media, HubSpot&lt;/h3&gt;
  4018. &lt;p&gt;Not all social media platforms are created equal. You also don’t need to be on every major platform. When choosing where to focus your effort, you need to understand where your audience currently spends time, where they might be gravitating, and how they consume content on those platforms.&lt;/p&gt;
  4019. &lt;h3&gt;93. “Social media requires that business leaders start thinking like small-town shop owners.” – Gary Vaynerchuk, CEO, VaynerMedia&lt;/h3&gt;
  4020. &lt;p&gt;Don’t be afraid to do things that don’t scale. Allow your business’s soul and personality to shine through in your interactions. Create genuine, personal relationships with your audience and adopt a long-term approach rather than fixating on quick wins.&lt;/p&gt;
  4021. &lt;h3&gt;94. “Social media was designed to SHARE what you’re doing and who you are, not BE what you’re doing and who you are.” – Richie Norton, author&lt;/h3&gt;
  4022. &lt;p&gt;Social media should amplify your brand, not control it. It should complement your strategy, not dictate it. Avoid getting caught up in performing for the algorithm and losing your authenticity and unique brand identity.&lt;/p&gt;
  4023. &lt;h3&gt;95. “I use social media as an idea generator, trend mapper, and strategic compass for all our online business ventures.” – Paul Barron, Foodable Network CEO&lt;/h3&gt;
  4024. &lt;p&gt;Social media is a great way to stay up-to-date on emerging trends, competitor performance, and current market sentiments.&lt;/p&gt;
  4025. &lt;h3&gt;96. “Going viral is not an outcome; it’s a happening. Sometimes it happens, sometimes it doesn’t. Just remember, fans are vanity, and sales are sanity.” – Lori R. Taylor, founder, Rev Media Marketing&lt;/h3&gt;
  4026. &lt;p&gt;Virality is very hard to predict and not a reliable measure of success. Focus on what is within your control and optimize for tangible business results like conversions and sales.&lt;/p&gt;
  4027. &lt;h3&gt;97. “Social media is about the people! Not about your business. Provide for the people, and the people will provide for you.” – Matt Goulart, founder, Ignite Digital&lt;/h3&gt;
  4028. &lt;p&gt;A great social media strategy is an “audience-centric” strategy. Every piece of content should be framed around your audience’s needs, interests, challenges, etc. This shows your audience that you care about them and are not just promoting your business.&lt;/p&gt;
  4029. &lt;h3&gt;98. “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” – Bryan Weiner, board of directors, Cars.com&lt;/h3&gt;
  4030. &lt;p&gt;Social media interactions provide the rare opportunity for real-time, one-on-one conversations with your audience. Leverage this opportunity to build authentic relationships, directly address feedback, and create deeper human connections with your audience.&lt;/p&gt;
  4031. &lt;h3&gt;99. “Our head of social media is the customer.” – McDonald’s&lt;/h3&gt;
  4032. &lt;p&gt;The customer is king. This means that how you strategize, optimize, and engage should be directed by the feedback you receive on every interaction.&lt;/p&gt;
  4033. &lt;h3&gt;100. “Don’t use social media to impress people; use it to impact people.” – Dave Willis, writer and pastor&lt;/h3&gt;
  4034. &lt;p&gt;Always prioritize content quality over chasing trends or engagement farming. But remember, creating meaningful interactions and impactful content doesn’t mean you can’t inject fun and creativity into your messaging.&lt;/p&gt;
  4035. &lt;h2&gt;Start Using Marketing Quotes to Inspire Your Team&lt;/h2&gt;
  4036. &lt;p&gt;Marketing quotes can inspire your team members to produce their best work, drive home the points you make in meetings, and help you shed light on any situation at work. No matter what your company does, there are several quotes you can use to help you work towards your specific marketing goals both individually and with your team.&lt;/p&gt;
  4037. &lt;p&gt;So, review the sections above and find some quotes to save on your desktop, write them down in your notes, or share them with your co-workers today.&lt;/p&gt;
  4038. &lt;p&gt;&lt;em&gt;Editor&#39;s note: This post was originally published in April 2019 and has been updated for comprehensiveness.&lt;/em&gt;&lt;/p&gt;
  4039. &lt;p&gt;&lt;em&gt;&lt;a class=&quot;cta_button&quot; href=&quot;https://www.hubspot.com/cs/ci/?pg=1a96cc63-82e2-4f95-ae03-6c4d281e0e91&amp;amp;pid=53&amp;amp;ecid=&amp;amp;hseid=&amp;amp;hsic=&quot;&gt;&lt;img class=&quot;hs-cta-img&quot; style=&quot;height: auto !important; width: auto !important; max-width: 100% !important;border-width: 0px; /*hs-extra-styles*/;&quot; alt=&quot;quote&quot; height=&quot;226&quot; width=&quot;646&quot; src=&quot;https://no-cache.hubspot.com/cta/default/53/1a96cc63-82e2-4f95-ae03-6c4d281e0e91.png&quot; /&gt;&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
  4040. &lt;img src=&quot;https://track.hubspot.com/__ptq.gif?a=53&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fmarketing-quotes&amp;amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;amp;bvt=rss&quot; alt=&quot;&quot; width=&quot;1&quot; height=&quot;1&quot; style=&quot;min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important;&quot; /&gt;&lt;br /&gt;
  4041. &lt;br /&gt;
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  4044. </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/1164715965987880935'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/3000304454417741901/posts/default/1164715965987880935'/><link rel='alternate' type='text/html' href='https://www.yourbacklinkbuilder.com/2024/08/the-ultimate-list-of-100-marketing.html' title='The Ultimate List of 100 Marketing Quotes for Digital Inspiration'/><author><name>Unknown</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author></entry></feed>

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