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  1. <?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Wix Blog]]></title><description><![CDATA[Wix Blog]]></description><link>https://www.wix.com/blog/explore</link><generator>RSS for Node</generator><lastBuildDate>Thu, 28 Mar 2024 20:00:11 GMT</lastBuildDate><atom:link href="https://www.wix.com/blog/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How to create an animation portfolio to draw attention to your skills]]></title><description><![CDATA[Whether you're applying for a course, eyeing a studio position or gearing up to freelance, think of your portfolio as your elevator pitch.]]></description><link>https://www.wix.com/blog/how-to-create-an-animation-portfolio</link><guid isPermaLink="false">6605bcaab5c5f4c9f00d1399</guid><category><![CDATA[Website Essentials]]></category><pubDate>Thu, 28 Mar 2024 19:14:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/41e17b_fe7e963bc57c43cbac8a0525188b449e~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Bistricer</dc:creator><content:encoded><![CDATA[<p><span style="background-color: transparent;"><strong>Get started by:</strong></span><a href="https://www.wix.com/?utm_campaign=https://www.wix.com/blog/how-to-create-an-animation-portfolio" target="_blank"><span style="background-color: transparent;"><strong> Creating a website →</strong></span></a><span style="background-color: transparent;"><strong> |</strong></span><a href="https://www.wix.com/domain/names?utm_campaign=https://www.wix.com/blog/web-hosting-cost" target="_blank"><span style="background-color: transparent;"><strong> Getting a domain →</strong></span></a></p>
  2. <p><br /></p>
  3. <figure><img src="https://static.wixstatic.com/media/41e17b_fe7e963bc57c43cbac8a0525188b449e~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="How to create an animation portfolio"></figure>
  4. <p><br /></p>
  5. <p><span style="background-color: transparent;">An </span><a href="https://www.wix.com/blog/animation-portfolios" target="_blank"><span style="background-color: transparent;">animation portfolio</span></a><span style="background-color: transparent;"> is more than a collection of your work, it’s a key part of your </span><a href="https://www.wix.com/blog/marketing-strategies" target="_blank"><span style="background-color: transparent;">marketing strategies</span></a><span style="background-color: transparent;">. Whether you&apos;re applying for a course, eyeing a studio position or gearing up to freelance, think of your portfolio as your elevator pitch. </span></p>
  6. <p><br /></p>
  7. <p><span style="background-color: transparent;">Whether you&apos;re just starting out or you&apos;re a seasoned animation pro, the key to success lies in </span><a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;">creating a website</span></a><span style="background-color: transparent;"> portfolio that showcases your strongest work, effectively highlighting your unique talents. In this article, we will walk you through the steps of how to create an animation portfolio that will draw attention to your skills and help you stand out in a crowd.</span></p>
  8. <p><br /></p>
  9. <p><span style="background-color: transparent;"><strong>Ready to get started? Use Wix’s </strong></span><a href="https://www.wix.com/ai-website-builder" target="_blank"><span style="background-color: transparent;"><strong>AI website generator</strong></span></a><span style="background-color: transparent;"><strong> to create your portfolio.</strong></span></p>
  10. <p><br /></p>
  11. <p><br /></p>
  12. <h2><span style="background-color: transparent;">What is an animation portfolio?</span></h2>
  13. <p><br /></p>
  14. <p><span style="background-color: transparent;">An animation portfolio is a collection of your work that demonstrates your skills, creativity and style as an animator. It’s where potential clients or employers can get a glimpse of your talent and decide whether or not to work with you. It can be in the form of a physical or digital format and should include a variety of animations that display your range of abilities.</span></p>
  15. <p><br /></p>
  16. <p><br /></p>
  17. <h3><span style="background-color: transparent;">What&apos;s in an animation portfolio?</span></h3>
  18. <p><br /></p>
  19. <p><span style="background-color: transparent;">Including a range of different works can show prospective employers, clients or schools how versatile you are as an animator. An animation portfolio typically includes a selection of your best work, along with some additional elements that help to further highlight your skills and talents. These can include:</span></p>
  20. <p><br /></p>
  21. <ul>
  22.  <li><p><span style="background-color: transparent;"><strong>Character animations</strong></span><span style="background-color: transparent;">: Crafting character designs showcases your unique ability to bring imaginative concepts to life through compelling, believable drawings. Including diverse character animations in your portfolio, like walk cycles or facial expressions, highlights your grasp of motion and your talent in animating characters, making them resonate with viewers. This approach not only demonstrates your technical skill but also your capacity to engage and inspire through animation.</span></p></li>
  23. </ul>
  24. <p><br /></p>
  25. <ul>
  26.  <li><p><span style="background-color: transparent;"><strong>Environment animations</strong></span><span style="background-color: transparent;">:  This type of animation can showcase your skills in creating immersive and detailed worlds. It&apos;s also an opportunity to demonstrate your attention to detail and ability to create a believable environment.</span></p></li>
  27. </ul>
  28. <p><br /></p>
  29. <ul>
  30.  <li><p><span style="background-color: transparent;"><strong>3D modeling</strong></span><span style="background-color: transparent;">:  If you have experience in 3D modeling, be sure to include it in your portfolio. This can showcase your technical skills and ability to work with different programs and tools.</span></p></li>
  31. </ul>
  32. <p><br /></p>
  33. <ul>
  34.  <li><p><span style="background-color: transparent;"><strong>Concept art and storyboards</strong></span><span style="background-color: transparent;">: These elements are critical in the animation industry as they demonstrate your ability to develop and tell a compelling story through visuals. Including these in your portfolio can showcase your creative thinking and planning skills.</span></p></li>
  35. </ul>
  36. <p><br /></p>
  37. <ul>
  38.  <li><p><span style="background-color: transparent;"><strong>Collaborative projects</strong></span><span style="background-color: transparent;">: If you&apos;ve worked with others, be sure to include collaborative projects in your portfolio. This not only highlights your teamwork skills but also shows that you can adapt and work well with others. If you’re showcasing a clip with collaborators, be sure to include a note explaining what part of the project you were responsible for. </span></p></li>
  39. </ul>
  40. <p><br /></p>
  41. <ul>
  42.  <li><p><span style="background-color: transparent;"><strong>Personal artwork</strong></span><span style="background-color: transparent;">:  In addition to professional work, including personal projects in your portfolio can showcase your unique style and creative vision. It also demonstrates your passion for animation beyond just a job or school project.</span></p></li>
  43. </ul>
  44. <p><br /></p>
  45. <p><br /></p>
  46. <figure><img src="https://static.wixstatic.com/media/41e17b_b63392bddcc04b559eebd142fcf51514~mv2.png/v1/fit/w_923,h_528,al_c,q_80/file.png"alt="Desktop and mobile version of animation portfolio"></figure>
  47. <p><br /></p>
  48. <p><br /></p>
  49. <h2><span style="background-color: transparent;">How to create an animation portfolio online in 8 steps</span></h2>
  50. <p><br /></p>
  51. <ol>
  52.  <li><p><span style="background-color: transparent;"><a href="#xgx3w564" rel="noopener noreferrer">Define your purpose</a></span></p></li>
  53.  <li><p><span style="background-color: transparent;"><a href="#u7dl0568" rel="noopener noreferrer">Select your best work</a></span></p></li>
  54.  <li><p><span style="background-color: transparent;"><a href="#6cdga585" rel="noopener noreferrer">Pick a domain and website host</a></span></p></li>
  55.  <li><p><span style="background-color: transparent;"><a href="#u729b632" rel="noopener noreferrer">Choose a website builder and template</a></span></p></li>
  56.  <li><p><span style="background-color: transparent;"><a href="#c2c4r665" rel="noopener noreferrer">Showcase your animation work</a></span></p></li>
  57.  <li><p><span style="background-color: transparent;"><a href="#lvjjr698" rel="noopener noreferrer">Introduce yourself</a></span></p></li>
  58.  <li><p><span style="background-color: transparent;"><a href="#v8qlj704" rel="noopener noreferrer">Start an online shop (optional)</a></span></p></li>
  59.  <li><p><span style="background-color: transparent;"><a href="#ntbrx743" rel="noopener noreferrer">Keep your animation portfolio updated</a></span></p></li>
  60. </ol>
  61. <p><br /></p>
  62. <p><br /></p>
  63. <h2><span style="background-color: transparent;">01. Define your purpose</span></h2>
  64. <p><br /></p>
  65. <p><span style="background-color: transparent;">Before you start building your animation portfolio you need to research your target employers and projects. What kind of animation style, genre and tone are they looking for? What are their expectations and preferences? How can you align your portfolio with their vision and goals? Getting to know your audience enables you to craft a portfolio that resonates with their needs and interests, boosting your visibility.</span></p>
  66. <p><br /></p>
  67. <p><br /></p>
  68. <h2><span style="background-color: transparent;">02. Select your best work</span></h2>
  69. <p><br /></p>
  70. <p><span style="background-color: transparent;">While it may be tempting to include all your work in your </span><a href="https://www.wix.com/blog/professional-portfolio" target="_blank"><span style="background-color: transparent;">professional portfolio</span></a><span style="background-color: transparent;">, remember that quality is more important than quantity. Focus on what makes you unique and choose your best work that shows a variety of skills and styles. If you can’t decide which clips show your best quality work, make a shortlist and show it to a colleague or mentor who can give you an expert and/or non-biased opinion.</span></p>
  71. <p><br /></p>
  72. <p><br /></p>
  73. <h3><span style="background-color: transparent;">Avoid fanart in your portfolio</span></h3>
  74. <p><br /></p>
  75. <p><span style="background-color: transparent;">Fanart can be seen as a way to showcase your admiration for your favorite franchises, but it&apos;s not recommended to include in your portfolio. Potential employers or clients are more interested in seeing original content that demonstrates your personal style and creative thinking. Save fanart for social media platforms or personal websites.</span></p>
  76. <p><br /></p>
  77. <p><br /></p>
  78. <h3><span style="background-color: transparent;">Look at other animation portfolios for inspiration</span></h3>
  79. <p><br /></p>
  80. <p><span style="background-color: transparent;">If you&apos;re struggling with ideas on how to showcase your work, take a look at other animation portfolios online. This can give you an idea of what works well and what doesn&apos;t, as well as inspire you to think outside the box in terms of presentation and </span><a href="https://www.wix.com/blog/website-layouts" target="_blank"><span style="background-color: transparent;">website layout</span></a><span style="background-color: transparent;">.</span></p>
  81. <p><br /></p>
  82. <p><br /></p>
  83. <figure><img src="https://static.wixstatic.com/media/41e17b_6da612ba44ab4226801fa5f8e3840e38~mv2.png/v1/fit/w_1000,h_608,al_c,q_80/file.png"alt="Animation website homepage"></figure>
  84. <p><br /></p>
  85. <p><br /></p>
  86. <h2><span style="background-color: transparent;">03. Pick a domain and website host</span></h2>
  87. <p><br /></p>
  88. <p><span style="background-color: transparent;">Once you have selected your best work, it&apos;s time to choose a </span><a href="https://www.wix.com/domain/names" target="_blank"><span style="background-color: transparent;">domain name</span></a><span style="background-color: transparent;"> and website host. A custom domain gives your portfolio a professional touch and makes it easier for potential clients or employers to find you online.</span></p>
  89. <p><br /></p>
  90. <p><span style="background-color: transparent;">Here’s a simple guide on how to pick a good domain name:</span></p>
  91. <p><br /></p>
  92. <ul>
  93.  <li><p><span style="background-color: transparent;">Keep it short and easy to remember</span></p></li>
  94.  <li><p><span style="background-color: transparent;">Avoid numbers or special characters</span></p></li>
  95.  <li><p><span style="background-color: transparent;">Use your name or company name</span></p></li>
  96.  <li><p><span style="background-color: transparent;">Utilize keywords related to animation</span></p></li>
  97.  <li><p><span style="background-color: transparent;">Perform a</span><a href="https://www.wix.com/domain/domain-name-search" target="_blank"><span style="background-color: transparent;"> domain search</span></a><span style="background-color: transparent;"> to check for availability</span></p></li>
  98.  <li><p><span style="background-color: transparent;">For inspiration, use a</span><a href="https://www.wix.com/tools/domain-name-generator" target="_blank"><span style="background-color: transparent;"> domain name creator</span></a></p></li>
  99. </ul>
  100. <p><br /></p>
  101. <p><span style="background-color: transparent;"><strong>Learn more about</strong></span><a href="https://www.wix.com/blog/what-is-a-domain" target="_blank"><span style="background-color: transparent;"><strong> what is a domain name</strong></span></a><span style="background-color: transparent;"><strong> and get started with Wix’s</strong></span><a href="https://www.wix.com/free/web-hosting" target="_blank"><span style="background-color: transparent;"><strong> free web hosting</strong></span></a><span style="background-color: transparent;"><strong>.</strong></span></p>
  102. <p><br /></p>
  103. <p><br /></p>
  104. <figure><img src="https://static.wixstatic.com/media/41e17b_76d338bc7b2d410cb3e213ca9b84ed61~mv2.png/v1/fit/w_924,h_678,al_c,q_80/file.png"alt="How to buy a domain name"></figure>
  105. <p><br /></p>
  106. <p><br /></p>
  107. <p><span style="background-color: transparent;">Ensure your website is easily accessible to potential employers or clients as difficulty in accessing your site means they might quickly move on. Choose a </span><a href="https://www.wix.com/blog/web-hosting" target="_blank"><span style="background-color: transparent;">hosting website</span></a><span style="background-color: transparent;"> that excels in supporting animation-heavy sites — speed and capacity for larger files are key. While there are numerous hosting options, such as Wix, aim for one that offers an ad-free environment. Consider your </span><a href="https://www.wix.com/portfolio-website" target="_blank"><span style="background-color: transparent;">online portfolio</span></a><span style="background-color: transparent;"> as your personal web space, a spot where you stand out without competitors&apos; distractions. Your animation portfolio, therefore, should be a clean showcase of your best work, free from any interruptions.</span></p>
  108. <p><br /></p>
  109. <p><br /></p>
  110. <h2><span style="background-color: transparent;">04. Choose a website builder and template</span></h2>
  111. <p><br /></p>
  112. <p><span style="background-color: transparent;">Once you have your domain and hosting sorted, it&apos;s time to choose a website builder and </span><a href="https://www.wix.com/blog/portfolio-templates" target="_blank"><span style="background-color: transparent;">portfolio template</span></a><span style="background-color: transparent;">. Your portfolio, like your website name, should be uniquely yours so look for a </span><a href="https://www.wix.com" target="_blank"><span style="background-color: transparent;">website generator</span></a><span style="background-color: transparent;"> that offers a high level of customization. Among the </span><a href="https://www.wix.com/blog/best-portfolio-website-builders" target="_blank"><span style="background-color: transparent;">best website builders for portfolios</span></a><span style="background-color: transparent;">, Wix is a popular choice for animators due to its user-friendly </span><a href="https://www.wix.com/builder/drag-and-drop" target="_blank"><span style="background-color: transparent;">drag and drop builder</span></a><span style="background-color: transparent;"> and </span><a href="https://www.wix.com/website/templates/html/design/graphic-web" target="_blank"><span style="background-color: transparent;">graphic and web website templates</span></a><span style="background-color: transparent;">.</span></p>
  113. <p><br /></p>
  114. <p><br /></p>
  115. <h3><span style="background-color: transparent;">Website template</span></h3>
  116. <p><br /></p>
  117. <p><span style="background-color: transparent;">A clean </span><a href="https://www.wix.com/blog/web-design" target="_blank"><span style="background-color: transparent;">web design</span></a><span style="background-color: transparent;"> and carefully curated selection are key to showing off your talents. When selecting a template, look for one that fits your aesthetic and showcases your work in a visually appealing way. Customize the template to make it unique to your personal brand.</span></p>
  118. <p><br /></p>
  119. <p><br /></p>
  120. <figure><img src="https://static.wixstatic.com/media/41e17b_ab09d281aedd4c62981ec7ed3c3b0756~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Wix graphic and web website templates"></figure>
  121. <p><br /></p>
  122. <p><br /></p>
  123. <h3><span style="background-color: transparent;">Make it easy to navigate</span></h3>
  124. <p><br /></p>
  125. <p><span style="background-color: transparent;">Your website should have easy </span><a href="https://www.wix.com/blog/website-navigation-tips" target="_blank"><span style="background-color: transparent;">site navigation</span></a><span style="background-color: transparent;">, with clear and concise menus that lead visitors to your work. Avoid cluttering your portfolio with too many categories or </span><a href="https://www.wix.com/encyclopedia/definition/webpage" target="_blank"><span style="background-color: transparent;">web pages</span></a><span style="background-color: transparent;">, as this can make it overwhelming for viewers.</span></p>
  126. <p><br /></p>
  127. <p><br /></p>
  128. <h3><span style="background-color: transparent;">Mobile-friendly design</span></h3>
  129. <p><br /></p>
  130. <p><span style="background-color: transparent;">With more and more people accessing websites through their smartphones, it&apos;s important to ensure that your animation portfolio is optimized for mobile viewing. You don&apos;t want potential employers or clients to miss out on your work because they can&apos;t view it correctly on their device.</span></p>
  131. <p><br /></p>
  132. <p><br /></p>
  133. <h2><span style="background-color: transparent;">05. Showcase your animation work</span></h2>
  134. <p><br /></p>
  135. <p><span style="background-color: transparent;">Your animation portfolio should visually stop a viewer in their tracks. If your animation portfolio isn’t eye-catching enough, a client or studio will simply move on to other options. Use these tips to create a visual impression that sums up your animation style.</span></p>
  136. <p><br /></p>
  137. <p><br /></p>
  138. <h3><span style="background-color: transparent;">Open with your showreel</span></h3>
  139. <p><br /></p>
  140. <p><span style="background-color: transparent;">Your showreel should be one of the first things people see when visiting your </span><a href="https://www.wix.com/encyclopedia/definition/homepage" target="_blank"><span style="background-color: transparent;">homepage</span></a><span style="background-color: transparent;">.  A showreel is the best way to showcase a variety of work and skills in a condensed format. You want to ensure that you have more than one style of animation in the demo reel to showcase in your animation portfolio.</span></p>
  141. <p><br /></p>
  142. <p><br /></p>
  143. <figure><img src="https://static.wixstatic.com/media/41e17b_fa55b11fe67246da8d22ee09ac563ae3~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Wix animation website template homepage and showreel"></figure>
  144. <p><br /></p>
  145. <p><br /></p>
  146. <h3><span style="background-color: transparent;">Organize your work effectively</span></h3>
  147. <p><br /></p>
  148. <p><span style="background-color: transparent;">When organizing your work, consider grouping similar pieces together to create a cohesive flow. Creating collections of storyboards, 2D animation, motion graphics and 3D work will help clients select what they want to see.  This also allows potential employers to see your range of skills and versatility.</span></p>
  149. <p><br /></p>
  150. <p><br /></p>
  151. <h3><span style="background-color: transparent;">Use high-quality renderings</span></h3>
  152. <p><br /></p>
  153. <p><span style="background-color: transparent;">For 3D animations, it&apos;s important to use high-quality renderings to showcase your work. Opt for high-resolution, well-lit and detailed renderings to highlight your skills. Details like texture, light reflection and shadows not only bring your animations to life but also add depth and realism, captivating viewers and making a memorable impact.</span></p>
  154. <p><br /></p>
  155. <p><span style="background-color: transparent;">Poor quality or grainy images can take away from the overall impact of your animation. Aim for crisp and clear images that accurately represent your work. A website builder like Wix offers </span><a href="https://www.wix.com/tools/image-resizer" target="_blank"><span style="background-color: transparent;">image resizer</span></a><span style="background-color: transparent;"> tools to ensure your images are displayed at their best.</span></p>
  156. <p><br /></p>
  157. <p><br /></p>
  158. <h3><span style="background-color: transparent;">Provide context for each piece</span></h3>
  159. <p><br /></p>
  160. <p><span style="background-color: transparent;">While your animations should speak for themselves, providing context can help viewers understand the purpose or concept behind each piece. This can also give insight into your creative process, problem-solving abilities and attention to detail.</span></p>
  161. <p><br /></p>
  162. <p><span style="background-color: transparent;">Include a brief description or explanation for each animation, highlighting key elements and techniques used. Most clients won’t be animation experts, so keep the technical jargon to a minimum. This can also be a great opportunity to showcase your storytelling abilities by giving a background on the characters or world within the animation.</span></p>
  163. <p><br /></p>
  164. <p><br /></p>
  165. <h3><span style="background-color: transparent;">Avoid using flash</span></h3>
  166. <p><br /></p>
  167. <p><span style="background-color: transparent;">Flash isn&apos;t supported on many mobile devices, which means your portfolio might not be viewable on a phone, potentially missing out on opportunities. Using Flash may indicate that you are not up on current trends — and employers may suspect that you do not know how to use HTML5, even if you do.</span></p>
  168. <p><br /></p>
  169. <p><br /></p>
  170. <h2><span style="background-color: transparent;">06. Introduce yourself</span></h2>
  171. <p><br /></p>
  172. <p><span style="background-color: transparent;">Your animation portfolio should also include an About Me page for your personal brand and bio. This is an opportunity to display your unique personality and interests, as well as any relevant experience or achievements. It’s also important to include contact details like an email address so that anyone who comes across your portfolio online knows how to contact you. </span></p>
  173. <p><br /></p>
  174. <p><span style="background-color: transparent;">Consider including a professional profile photo and links to your social media accounts or other online platforms where you post your work. This can help potential employers or clients get a better sense of who you are and your style as an animator.</span></p>
  175. <p><br /></p>
  176. <p><br /></p>
  177. <h2><span style="background-color: transparent;">07. Start an online shop (optional)</span></h2>
  178. <p><br /></p>
  179. <p><span style="background-color: transparent;">If you&apos;re interested in selling your animations online, consider adding an </span><a href="https://www.wix.com/ecommerce/online-store" target="_blank"><span style="background-color: transparent;">online store</span></a><span style="background-color: transparent;"> to your portfolio. When you </span><a href="https://www.wix.com/blog/ecommerce/2022/12/how-to-build-an-ecommerce-website" target="_blank"><span style="background-color: transparent;">build an ecommerce site</span></a><span style="background-color: transparent;">, it not only opens up a new revenue stream but also meets the expectations of modern consumers who value the ease and accessibility of shopping from home. When creating your shop, make sure to:</span></p>
  180. <p><br /></p>
  181. <p><br /></p>
  182. <h3><span style="background-color: transparent;">Write product descriptions</span></h3>
  183. <p><br /></p>
  184. <p><span style="background-color: transparent;">For each piece, include a thorough description with the title, medium, size and any other relevant details. You can also write background knowledge or stories behind the creation of each piece.</span></p>
  185. <p><br /></p>
  186. <p><br /></p>
  187. <h3><span style="background-color: transparent;">Set up secure payment options</span></h3>
  188. <p><br /></p>
  189. <p><span style="background-color: transparent;">Select a platform that offers secure</span><a href="https://www.wix.com/payments" target="_blank"><span style="background-color: transparent;"> online payment</span></a><span style="background-color: transparent;"> options. This will ensure the safety of both you and your customers&apos; data. </span></p>
  190. <p><br /></p>
  191. <p><br /></p>
  192. <figure><img src="https://static.wixstatic.com/media/41e17b_6e629859eb554a1e9385ddf051044972~mv2.png/v1/fit/w_1000,h_725,al_c,q_80/file.png"alt="Wix online store payment screen"></figure>
  193. <p><br /></p>
  194. <p><br /></p>
  195. <h3><span style="background-color: transparent;">Offer shipping and handling information</span></h3>
  196. <p><br /></p>
  197. <p><span style="background-color: transparent;">Be transparent about your shipping and handling process, including estimated delivery times and any additional fees or policies. This will help manage customer expectations and avoid any misunderstandings. </span></p>
  198. <p><br /></p>
  199. <p><span style="background-color: transparent;"><strong>Tip</strong></span><span style="background-color: transparent;">: You can also start a print-on-demand business to help you</span><a href="https://www.wix.com/blog/ecommerce/2020/07/make-money-as-an-artist" target="_blank"><span style="background-color: transparent;"> make money as an artist</span></a><span style="background-color: transparent;">. If you’re new to</span><a href="https://www.wix.com/ecommerce/website" target="_blank"><span style="background-color: transparent;"> eCommerce websites</span></a><span style="background-color: transparent;">, check our guide on</span><a href="https://www.wix.com/blog/ecommerce/2021/05/what-is-ecommerce" target="_blank"><span style="background-color: transparent;"> what is eCommerce</span></a><span style="background-color: transparent;"> and learn</span><a href="https://www.wix.com/blog/ecommerce/2021/02/print-on-demand" target="_blank"><span style="background-color: transparent;"> what is print on demand</span></a><span style="background-color: transparent;"> to get started.</span></p>
  200. <p><br /></p>
  201. <p><br /></p>
  202. <h2><span style="background-color: transparent;">08. Keep your animation portfolio updated</span></h2>
  203. <p><br /></p>
  204. <p><span style="background-color: transparent;">Just like with any creative field, it’s important to keep your animation portfolio updated. This will not only allow you to feature your latest work but also show potential employers or clients that you are constantly improving and staying on top of industry trends.</span></p>
  205. <p><br /></p>
  206. <p><span style="background-color: transparent;">Keeping your animation portfolio up-to-date isn&apos;t just about adding new work—it&apos;s also about refining and improving what&apos;s already there. By regularly updating your portfolio, you can make sure it always represents you at your best.</span></p>
  207. <p><br /></p>
  208. <p><span style="background-color: transparent;">Use the following tips:</span></p>
  209. <p><br /></p>
  210. <ul>
  211.  <li><p><span style="background-color: transparent;"><strong>Keep your portfolio fresh</strong></span><span style="background-color: transparent;">: Continually add your new animations to showcase your most impressive work. Let viewers discover your evolving skills and the latest highlights of your animation journey.</span></p></li>
  212.  <li><p><span style="background-color: transparent;"><strong>Remove outdated pieces</strong></span><span style="background-color: transparent;">: As you continue to grow as an animator, you may find that some of your old pieces no longer reflect your current skills and style. It’s important to regularly review and remove these outdated pieces from your portfolio to maintain a cohesive and impressive showcase of your work.</span></p></li>
  213.  <li><p><span style="background-color: transparent;"><strong>Refresh descriptions</strong></span><span style="background-color: transparent;">: As your understanding of a project deepens, it&apos;s key to update your descriptions to mirror your current insights accurately. This ensures they truly represent your efforts and thinking. Consider adding fresh insights or stories for a fuller picture of your work.</span></p></li>
  214.  <li><p><span style="background-color: transparent;"><strong>Update contact information</strong></span><span style="background-color: transparent;">: Make sure all your contact details are up-to-date, including any new social media accounts or websites you want to share. This will make it easier for potential clients to reach out to you and stay connected.</span></p></li>
  215.  <li><p><span style="background-color: transparent;"><strong>Get feedback</strong></span><span style="background-color: transparent;">:  Ask for feedback from colleagues, mentors or other animators in your network. Their insights can help you identify areas for improvement and make your portfolio even stronger. </span></p></li>
  216. </ul>
  217. <p><br /></p>
  218. <p><br /></p>
  219. <figure><img src="https://static.wixstatic.com/media/41e17b_d9e536d063ac4dd9a3244d515be2a852~mv2.png/v1/fit/w_924,h_519,al_c,q_80/file.png"alt="Wix animator studio website template hompage"></figure>
  220. <p><br /></p>
  221. <p><br /></p>
  222. <h2><span style="background-color: transparent;">Why you should create an animation portfolio website</span></h2>
  223. <p><br /></p>
  224. <p><span style="background-color: transparent;">While social networking platforms like Instagram, Pinterest and Behance are wonderful for exhibiting your work and communicating with an audience, you should still house your animations— whether you’re a working professional or have an animation student portfolio—on a website.</span></p>
  225. <p><br /></p>
  226. <p><span style="background-color: transparent;">Here are some key reasons why you need an online portfolio:</span></p>
  227. <p><br /></p>
  228. <p><br /></p>
  229. <h3><span style="background-color: transparent;">Gives you artistic freedom</span></h3>
  230. <p><br /></p>
  231. <p><span style="background-color: transparent;">An online art portfolio grants you control over how your work is presented. You can curate and organize your web content in a way that best represents your style. This allows you to feature the diversity of your talent, making it easier for visitors to see the full range of your abilities.</span></p>
  232. <p><br /></p>
  233. <p><br /></p>
  234. <h3><span style="background-color: transparent;">Maintains an up-to-date presence</span></h3>
  235. <p><br /></p>
  236. <p><span style="background-color: transparent;">Your portfolio can be accessed anytime, anywhere—meaning anyone who wants to see your talent can view it at their own convenience. Be sure to regularly update your site with new and improved content, keeping it fresh and relevant.</span></p>
  237. <p><br /></p>
  238. <p><br /></p>
  239. <h3><span style="background-color: transparent;">Demonstrates your identity as an animator</span></h3>
  240. <p><br /></p>
  241. <p><span style="background-color: transparent;">Your online portfolio is a representation of you as an animator. It not only showcases your work but also provides insight into your creative process, inspirations and overall artistic identity. By displaying your work and accompanying it with meaningful descriptions or stories, you can connect with viewers on a deeper level. This helps build your personal brand and establishes yourself as a professional in the animator world. </span></p>
  242. <p><br /></p>
  243. <p><br /></p>
  244. <h3><span style="background-color: transparent;">School admission requirement </span></h3>
  245. <p><br /></p>
  246. <p><span style="background-color: transparent;">If you&apos;re an aspiring animator looking to apply to schools, having an online portfolio is a prerequisite  of the admission process.  Schools want to see not only your technical skills, but also your creativity and ability to effectively present your work. An online portfolio is an excellent way to showcase all these elements in one place, making it easier for admissions officers to evaluate your potential as an animator.  </span></p>
  247. <p><br /></p>
  248. <p><br /></p>
  249. <figure><img src="https://static.wixstatic.com/media/41e17b_674de0fdcd7f4c75a21414210e8979b5~mv2.png/v1/fit/w_923,h_528,al_c,q_80/file.png"alt="Mobile and desktop version of Wix motion designer template"></figure>
  250. <p><br /></p>
  251. <p><br /></p>
  252. <h2><span style="background-color: transparent;">Online animation portfolio examples</span></h2>
  253. <p><br /></p>
  254. <p><span style="background-color: transparent;">To get a better idea of what a professional animation portfolio looks like, you should look at animation portfolio examples. Check out these Wix-made</span><a href="https://www.wix.com/blog/best-portfolio-websites" target="_blank"><span style="background-color: transparent;"> portfolio websites</span></a><span style="background-color: transparent;">. They&apos;re chosen to motivate and guide you in showcasing your talent effectively.</span></p>
  255. <p><br /></p>
  256. <p><br /></p>
  257. <h3><a href="https://www.feebrandt.com/" target="_blank"><span style="background-color: transparent;">Fee Brandt</span></a></h3>
  258. <p><br /></p>
  259. <p><span style="background-color: transparent;">A visual storyteller, Fee Brandt &apos;s portfolio is designed to let her art take center stage. The About page includes a downloadable resume and logos of past clients, bolstering her credibility and showcasing her experience.</span></p>
  260. <p><br /></p>
  261. <p><br /></p>
  262. <figure><img src="https://static.wixstatic.com/media/41e17b_1070d40f2a534ec1ac3c30b10528a670~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Fee Brandt animation designer contact page"></figure>
  263. <p><br /></p>
  264. <h3><a href="https://www.ashleycjl.com/" target="_blank"><span style="background-color: transparent;">Ashley Cheng-Jie Liu</span></a></h3>
  265. <p><br /></p>
  266. <p><span style="background-color: transparent;">Motion artist Ashely Cheng-Jie Liu dedicated a page for each project that includes project descriptions, storyboards, character sketches, clips and stills, offering a comprehensive view of Ashely&apos;s process and the creativity behind the final piece. This approach not only showcases the breadth of her work but also brings you closer to understanding the  effort behind every project.</span></p>
  267. <p><br /></p>
  268. <p><br /></p>
  269. <figure><img src="https://static.wixstatic.com/media/41e17b_7a1370aeed794da9b56a6b8e553356bf~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Ashley Cheng-Jie Liu animation designer website"></figure>
  270. <p><br /></p>
  271. <p><br /></p>
  272. <h3><a href="https://www.yazhizheng.com/" target="_blank"><span style="background-color: transparent;">Yazhi Zheng</span></a></h3>
  273. <p><br /></p>
  274. <p><span style="background-color: transparent;">Yazhi Zheng&apos;s homepage features a clean, white space that immediately draws you into her showreel. Experience her finest work right from the start, showcasing her talent and creativity. Just below the reel are her contact details, including her email and an Instagram button, making it easy to connect with her.</span></p>
  275. <p><br /></p>
  276. <p><br /></p>
  277. <figure><img src="https://static.wixstatic.com/media/41e17b_3d44c5f1c90a446e96446886dc3b1f8f~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Yazhi Zheng animation website and homepage showreel"></figure>
  278. <p><br /></p>
  279. <p><br /></p>
  280. <h3><a href="https://www.laurenramer.com/animation" target="_blank"><span style="background-color: transparent;">Lauren Ramer</span></a></h3>
  281. <p><br /></p>
  282. <p><span style="background-color: transparent;">Lauren Ramers&apos; online portfolio perfectly mirrors the aesthetic of her animations. Her website offers a unified look, embodying her distinctive style. This cohesive presentation not only showcases her talent but also makes a strong statement about her brand identity.</span></p>
  283. <p><br /></p>
  284. <p><br /></p>
  285. <figure><img src="https://static.wixstatic.com/media/41e17b_23b6a392ec8b4d32be18c2d33af90565~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Lauren Ramer animation website homepage"></figure>
  286. <p><br /></p>
  287. <p><br /></p>
  288. <h3><a href="https://www.fumanstudios.com/" target="_blank"><span style="background-color: transparent;">Fuman Studios</span></a></h3>
  289. <p><br /></p>
  290. <p><span style="background-color: transparent;">Fumanstudios&apos; website is an example of combining an animation portfolio with e-commerce. From the homepage logo to the eye-catching animations and featured projects, their site perfectly captures their unique style. For those looking to own a piece of this creativity, posters are available for purchase in their online store. </span></p>
  291. <p><br /></p>
  292. <p><br /></p>
  293. <figure><img src="https://static.wixstatic.com/media/41e17b_dc1527d1923b4a1abab2f63a44e0869e~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Fuman studios animation website homepage"></figure>
  294. <p><br /></p>
  295. <p><br /></p>
  296. <h2><span style="background-color: transparent;">How to create an animation portfolio FAQ</span></h2>
  297. <p><br /></p>
  298. <ul>
  299.  <li><h3>Do I need a website if I post my work on instagram?</h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">Yes. With a website you have more control of your content&apos;s narrative and presentation. It is also an important tool if you want to improve your SEO and come up in Google searches. Create and keep your website and Instagram profile updated at the same time. Although they appear to be similar, each serves unique, complementary functions.</span></span></p></li>
  300.  <li><h3>Can I create an animation portfolio if I am just starting out?</h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">Yes. Even if you are just starting out as an animator, you can still create an impressive portfolio to showcase your skills and creativity. You can include personal projects or school assignments, as well as any freelance work you have done. Remember to regularly update your portfolio as you continue to grow and improve in your craft.</span></span></p></li>
  301.  <li><h3><span style="color: rgb(67, 67, 67);"><span style="background-color: transparent;">How many pieces should I include in my animation portfolio?</span></span></h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">There is no set rule for the number of pieces you should include in your animation portfolio. However, it&apos;s important to remember that quality is more important than quantity. It&apos;s better to have a smaller selection of your best work than a large collection of mediocre pieces. Choose a variety of animations that showcase different skills and styles to give viewers a well-rounded view of your abilities.</span></span></p></li>
  302. </ul>
  303. <p><br /></p>]]></content:encoded></item><item><title><![CDATA[How to make an AI logo in 5 steps]]></title><description><![CDATA[Learn how to make an AI logo step-by-step, as well as tips and tricks you should keep in mind.]]></description><link>https://www.wix.com/blog/how-to-make-an-ai-logo</link><guid isPermaLink="false">65d70ca1b2083787bac1021b</guid><category><![CDATA[Marketing Insights]]></category><pubDate>Thu, 28 Mar 2024 16:24:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5af200_ac8929809fc5415fa9961036d446bfbe~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Asaf Or Shenhav</dc:creator><content:encoded><![CDATA[<p><br /></p>
  304. <figure><img src="https://static.wixstatic.com/media/5af200_ac8929809fc5415fa9961036d446bfbe~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="How to make a logo - Wix logo maker"></figure>
  305. <p><br /></p>
  306. <p>As AI-powered technologies continue evolving rapidly, the design world is not indifferent to their impact. In recent times, the field has greatly evolved with artificial intelligence, simplifying processes and making design accessible even for beginners. A prime example of this evolution is the ability to create a customized <a href="https://www.wix.com/blog/what-is-a-logo" rel="noreferrer" target="_blank"><span style="background-color: rgb(255, 255, 255);">logo</span></a> within minutes using AI tools. </p>
  307. <p><br /></p>
  308. <p>In this article, will provide you with the essential tools to make an AI logo with ease—from understanding the benefits of using an <a href="https://www.wix.com/logo/maker/category/ai" rel="noreferrer" target="_blank">artificial intelligence logo maker</a> to all design considerations and best practices to keep in mind while creating your brand image.</p>
  309. <p><br /></p>
  310. <p><br /></p>
  311. <p><br /></p>
  312. <h2><span style="background-color: transparent;">Benefits of AI logo design</span></h2>
  313. <p><br /></p>
  314. <p>Using AI-based tools allows individuals and businesses alike to easily create logos that are not only distinctively unique but also tailored to their specific need. But, what exactly does this high-tech approach bring to the table when it comes to <a href="https://www.wix.com/blog/how-to-design-a-logo" rel="noreferrer" target="_blank">designing a logo</a>? Let&apos;s take a look at some of the key benefits of making an AI logo:</p>
  315. <p><br /></p>
  316. <ul>
  317.  <li><p><strong>Efficiency and speed: </strong>With AI, you can come up with a distinctive logo in mere minutes. It streamlines the design process without any compromise on quality.
  318. </p></li>
  319.  <li><p><strong>Cost savings: </strong>AI logo generators provide a cost-effective alternative to professional designers for those with stringent budget, enabling the creation of professional-grade logos at a much lower <a href="https://www.wix.com/blog/logo-design-cost" rel="noreferrer" target="_blank">logo design cost</a>.
  320. </p></li>
  321.  <li><p><strong>Personalization: </strong>The algorithms of AI consider your brand&apos;s unique aspects and user-provided information to formulate a design that genuinely aligns with your brand’s persona.
  322. </p></li>
  323.  <li><p><strong>Consistency: </strong>AI utilities support brand consistency by offering the ability to generate a comprehensive brand identity set based on your chosen logo design, which can include everything from business cards to letterheads and social media graphics.
  324. </p></li>
  325.  <li><p><span style="background-color: transparent;"><strong>Quick turnaround:</strong></span><span style="background-color: transparent;"> AI generates logos within minutes, allowing you to move swiftly from conception to final design.</span>
  326. </p></li>
  327.  <li><p><span style="background-color: transparent;"><strong>Diverse choices:</strong></span><span style="background-color: transparent;"> With each input, AI can produce a wide range of logo designs, giving you plenty of options to choose from.</span>
  328. </p></li>
  329.  <li><p><strong>Scalability:</strong> AI-generated logos can be easily sized to fit any platform or marketing material without the risk of pixelation or loss of quality, ensuring that your brand image always appears crisp and clean.
  330. </p></li>
  331.  <li><p><strong>Inclusion of latest trends:</strong> AI logo designers are programmed to know and understand the latest trends in logo design. This ensures that your logo will always be current and relevant in the ever-changing market landscape.</p></li>
  332. </ul>
  333. <p><br /></p>
  334. <p><br /></p>
  335. <h2><span style="background-color: transparent;">How to make an AI logo for your brand</span></h2>
  336. <p><br /></p>
  337. <ol>
  338.  <li><p><a href="#h86qe638" rel="noopener noreferrer">Define your brand identity</a></p></li>
  339.  <li><p><a href="#y0pr8700" rel="noopener noreferrer">Choose an AI logo maker</a></p></li>
  340.  <li><p><a href="#uk16z702" rel="noopener noreferrer">Create and refine your logo</a></p></li>
  341.  <li><p><a href="#n84u6704" rel="noopener noreferrer">Review and download your AI logo</a></p></li>
  342.  <li><p><a href="#dbnoa706" rel="noopener noreferrer">Implement your logo cohesively</a></p></li>
  343. </ol>
  344. <p><br /></p>
  345. <p><br /></p>
  346. <h3>01. Define your brand identity</h3>
  347. <p><br /></p>
  348. <p>Understanding your brand is the first and indispensable step in the process of creating an AI logo, as it will allow you to fully understand the message that you want to transmit and the type of audience you&apos;re broadcasting it to. Not only should your logo correspond to your business sector, but it should also appeal to your specific customer demographic, enabling it to resonate with your audience and stand out from the competition.</p>
  349. <p><br /></p>
  350. <p><a href="https://www.wix.com/blog/what-is-brand-identity-how-to-create-your-own" rel="noreferrer" target="_blank">Creating a brand identity</a> that is consistent and clear will help you choose the right style and tone for your logo. Starts by asking yourself questions like: What is the brand&apos;s personality and mission? What products or services does it provide? What are its values? Who is the target audience? How is it different from competitors? </p>
  351. <p><br /></p>
  352. <p>Taking the time to truly understand your brand will pay dividends in the AI logo creation process, as you&apos;ll be able to provide clear guidelines to the tool and easily optimize the outcome to build a logo that truly represent your brand goals and values. As a result, your logo will communicate your brand&apos;s story more effectively and stay imprinted in the minds of your audience.</p>
  353. <p><br /></p>
  354. <p><br /></p>
  355. <figure><img src="https://static.wixstatic.com/media/4a5235_88c9597b7c4c4f2c89d92ffdebfb0569~mv2.png/v1/fit/w_924,h_491,al_c,q_80/file.png"alt="brand identity vs brand image"></figure>
  356. <p><br /></p>
  357. <p><br /></p>
  358. <h3>02. Choose an AI logo maker</h3>
  359. <p><br /></p>
  360. <p>When it comes to making an AI logo, the tool you decide to use will significantly impact your control over the process and the design outcome. For a seamless and intuitive experience, Wix&apos;s <a href="https://www.wix.com/logo/maker/category/ai" rel="noreferrer" target="_blank">AI logo maker</a> is a fantastic choice as it combines user-friendliness with sophisticated AI technology.</p>
  361. <p><br /></p>
  362. <p>Wix Logo Maker works by gathering information about your preferences for style, color and font, and then using AI to generate numerous potential logo options that you can further customize. The process is straightforward: answer a few questions about your brand and style preferences and get a range of logo options primed for customization. </p>
  363. <p><br /></p>
  364. <p><br /></p>
  365. <h3>03. Create and refine your logo</h3>
  366. <p><br /></p>
  367. <p>At this stage, it&apos;s time to allow the innovative AI technology to generate your logo. The process kicks off with a brief questionnaire that meticulously captures critical aspects of your brand, including style, aesthetics and industry specifics. This serves as the foundation for creating a logo that aligns cohesively with your brand identity.</p>
  368. <p><br /></p>
  369. <p>You&apos;ll also be be prompted to add your company’s name and tagline, which is an excellent opportunity to articulate your brand&apos;s ethos and what sets it apart in the marketplace, all in one succinct statement.</p>
  370. <p><br /></p>
  371. <p>Now, it&apos;s time for the AI to take over. With the information you&apos;ve provided, the Wix Logo Maker crafts a range of unique logo concepts based on your inputs as well as current <a href="https://www.wix.com/blog/logo-design-trends" rel="noreferrer" target="_blank">logo design trends</a>. Choose one of the provided logos and use the tool&apos;s customization features to refine the design until it perfectly aligns with your desired brand aesthetics. </p>
  372. <p><br /></p>
  373. <p>Be mindful of your logo color and fonts choices, as they play a pivotal role in conveying your brand&apos;s message. <a href="https://www.wix.com/blog/logo-colors" rel="noreferrer" target="_blank"><span style="background-color: transparent;">Logo colors</span></a><span style="background-color: transparent;"> </span>evoke emotions and perceptions about your brand, while fonts can extend your brand&apos;s appeal and persona. Choosing the right combination is of utmost importance to secure the exact representation of your brand. </p>
  374. <p><br /></p>
  375. <p><br /></p>
  376. <figure><img src="https://static.wixstatic.com/media/84b06e_91b8b99088a340c4b4c28d455d17bff1~mv2.png/v1/fit/w_924,h_572,al_c,q_80/file.png"alt="Wix logo maker editor"></figure>
  377. <p><br /></p>
  378. <p><br /></p>
  379. <h3>04. Review and download your AI logo</h3>
  380. <p><br /></p>
  381. <p>After finalizing your design, take a step back to evaluate the overall impression and, if necessary, make final tweaks. Consider seeking feedback from friends, colleagues or mentors, as outsiders&apos; perspectives can offer invaluable insights and possibly illuminate aspects you may have overlooked. </p>
  382. <p><br /></p>
  383. <p>Once you&apos;re completely satisfied with your creation, it&apos;s time to download your new AI logo in various formats and sized to suit a myriad of applications spanning web, print and social media.</p>
  384. <p><br /></p>
  385. <p><br /></p>
  386. <h3>05. Implement your logo cohesively</h3>
  387. <p><br /></p>
  388. <p>Once you have successfully created your AI logo, it&apos;s time to implement it across all your branding assets. Incorporate your logo into all brand representations, from your website and social media profiles to business cards and ads.</p>
  389. <p><br /></p>
  390. <p>If you are just beginning to develop your brand, start by <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: rgb(255, 255, 255);">making a website</span></a><span style="background-color: rgb(255, 255, 255);"> to collect leads and </span><a href="https://www.wix.com/tools/business-card-maker" rel="noreferrer" target="_blank">make a business card</a> to strengthen your in-person networking.</p>
  391. <p><br /></p>
  392. <p>To maintain brand consistency, create a <a href="https://www.wix.com/blog/brand-style-guide" rel="noreferrer" target="_blank"><span style="background-color: rgb(255, 255, 255);">brand style guide</span></a> that provides clear directives on logo usage to ensure uniformity across all mediums. The cohesive application of your logo not only strengthens your brand identity but also bolsters recognition, ultimately enhancing your market presence.</p>
  393. <p><br /></p>
  394. <p><br /></p>
  395. <figure><img src="https://static.wixstatic.com/media/05de7a_bf5fa9866a794750bd194ad26be9752d~mv2.png/v1/fit/w_1000,h_608,al_c,q_80/file.png"alt="implement your logo cohesively across all brand assets"></figure>
  396. <p><br /></p>
  397. <p><br /></p>
  398. <h2><span style="background-color: transparent;">AI logo design examples</span></h2>
  399. <p><br /></p>
  400. <p>Now that we&apos;ve covered the process of creating an AI logo, let&apos;s examine some actual <a href="https://www.wix.com/logo/maker/category/ai" rel="noreferrer" target="_blank">AI logo ideas</a> to inspire your design journey. Here are a few examples made with the Wix Logo Maker:</p>
  401. <p><br /></p>
  402. <p><br /></p>
  403. <figure><img src="https://static.wixstatic.com/media/5202c7_811491ce097b45159b433a9bd07f78ec~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="AI logo design example for distillery"></figure>
  404. <p><br /></p>
  405. <p><br /></p>
  406. <figure><img src="https://static.wixstatic.com/media/5202c7_e54fcd9103a248349c17ded8536bb20e~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="AI logo idea for an innovative brand"></figure>
  407. <p><br /></p>
  408. <p><br /></p>
  409. <figure><img src="https://static.wixstatic.com/media/5202c7_27f52516c1d94adab4b8a3bc2a132cff~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="gamer AI logo design example"></figure>
  410. <p><br /></p>
  411. <p><br /></p>
  412. <h2><span style="background-color: transparent;"><strong>How to make an AI logo FAQ</strong></span></h2>
  413. <p><br /></p>
  414. <ul>
  415.  <li><h3>How do I know if an AI logo maker is secure?</h3><p><span style="background-color: transparent;">To ensure the security of your personal and payment information, you should look for HTTPS in the website&apos;s URL, which indicates a secure connection. Additionally, check that the site has clear privacy policies posted and uses secure payment gateways to protect financial data.</span></p></li>
  416.  <li><h3>Are AI logos unique? </h3><p>Yes. AI algorithms can generate a multitude of design combinations, ensuring that each logo is unique. However, it&apos;s always good to check the uniqueness of your logo to avoid potential copyright issues.</p></li>
  417.  <li><h3>What if I don&apos;t like any of the AI-generated designs?</h3><p><span style="background-color: transparent;">Most AI logo makers give you options if you don&apos;t like the initial computer-generated designs. Many provide the ability to regenerate new logo suggestions with different inputs and creative directions. They also tend to offer manual customization tools to tweak the logos yourself by adjusting colors, shapes, fonts etc.</span></p></li>
  418.  <li><h3>How can I make my AI logo stand out?</h3><p><span style="background-color: transparent;">To help your AI-generated logo stand out from the competition, use unique color combinations that reflect your brand&apos;s personality. You can also incorporate meaningful symbolism and icons that connect to your brand story and resonate with your target audience. Additionally, choose font styles that enhance readability while adding distinctive character to the logo design.</span></p></li>
  419.  <li><h3>Can I trademark an AI-generated logo?</h3><p><span style="background-color: transparent;">Yes, you can trademark an AI-generated logo, provided it meets the trademarking criteria of being distinctive and not infringing on existing trademarks. Always conduct a thorough search before filing for a trademark.</span></p></li>
  420. </ul>
  421. <p><br /></p>]]></content:encoded></item><item><title><![CDATA[What is ghost commerce? A beginner's guide + tips for launching]]></title><description><![CDATA[Explore what ghost commerce is, how to launch it effectively and the benefits it can bring to your business.]]></description><link>https://www.wix.com/blog/ghost-commerce</link><guid isPermaLink="false">660481ff12fde763b6a844b6</guid><category><![CDATA[Business Strategies]]></category><pubDate>Wed, 27 Mar 2024 20:51:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/41e17b_8d024f87ef514ada9b530d45f0b5483f~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Bistricer</dc:creator><content:encoded><![CDATA[<p><span style="background-color: transparent;"><strong>Get started by:</strong></span><a href="https://www.wix.com/?utm_campaign=https://www.wix.com/blog/ghost-commerce" target="_blank"><span style="background-color: transparent;"><strong> Creating a website →</strong></span></a><span style="background-color: transparent;"><strong> |</strong></span><a href="https://www.wix.com/domain/names?utm_campaign=https://www.wix.com/blog/ghost-commerce" target="_blank"><span style="background-color: transparent;"><strong> Getting a domain →</strong></span></a></p>
  422. <p><br /></p>
  423. <figure><img src="https://static.wixstatic.com/media/41e17b_8d024f87ef514ada9b530d45f0b5483f~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="ghost commerce"></figure>
  424. <p><br /></p>
  425. <p><span style="background-color: transparent;">With the rise of social media and digital marketing, more and more people are turning to the internet for their shopping needs. While many</span><a href="https://www.wix.com/blog/types-of-ecommerce" target="_blank"><span style="background-color: transparent;"> types of eCommerce</span></a><span style="background-color: transparent;"> involve </span><a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;">creating a website</span></a><span style="background-color: transparent;"> to buy and sell goods and services online, ghost commerce goes a step further, using these channels for marketing and sales without physical inventory.</span></p>
  426. <p><br /></p>
  427. <p><span style="background-color: transparent;">When thinking about</span><a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank"><span style="background-color: transparent;"> how to start a business</span></a><span style="background-color: transparent;">, this is a great choice for</span><a href="https://www.wix.com/blog/ecommerce/2021/06/ecommerce-business" target="_blank"><span style="background-color: transparent;"> eCommerce business</span></a><span style="background-color: transparent;"> owners who would prefer to concentrate on branding and marketing rather than logistics. In this article, we will explore what ghost commerce is, how to launch it effectively and the benefits it can bring to your business.</span></p>
  428. <p><br /></p>
  429. <p><br /></p>
  430. <h2><span style="background-color: transparent;">What is ghost commerce?</span></h2>
  431. <p><br /></p>
  432. <p><span style="background-color: transparent;">Ghost commerce is an </span><a href="https://www.wix.com/encyclopedia/definition/online-retail" target="_blank"><span style="background-color: transparent;">online retail</span></a><span style="background-color: transparent;"> model where products are promoted and sold  without storing physical </span><a href="https://www.wix.com/encyclopedia/definition/inventory" target="_blank"><span style="background-color: transparent;">inventory</span></a><span style="background-color: transparent;"> or running a traditional </span><a href="https://www.wix.com/ecommerce/online-store" target="_blank"><span style="background-color: transparent;">online store</span></a><span style="background-color: transparent;">. Instead of owning goods, a promoter uses their online presence, like content marketing, social media or influencer partnerships, to guide their audience to buy from third-party retailers or eCommerce platforms. This approach means the business doesn&apos;t handle or manage the products directly.</span></p>
  433. <p><br /></p>
  434. <p><span style="background-color: transparent;">Here&apos;s a breakdown of the key characteristics of ghost commerce:</span></p>
  435. <p><br /></p>
  436. <ul>
  437.  <li><p><span style="background-color: transparent;"><strong>No inventory</strong></span><span style="background-color: transparent;">: The promoter simply guides potential buyers to where they can purchase the product. This means businesses can save on storage and stocking costs.</span>
  438. </p></li>
  439. </ul>
  440. <ul>
  441.  <li><p><span style="background-color: transparent;"><strong>Affiliate relationships</strong></span><span style="background-color: transparent;">: Earning opportunities include receiving commissions for sales generated from referrals.</span>
  442. </p></li>
  443. </ul>
  444. <ul>
  445.  <li><p><span style="background-color: transparent;"><strong>Online presence</strong></span><span style="background-color: transparent;">: Success heavily depends on building a strong online presence by </span><a href="https://www.wix.com/blog/how-to-start-a-blog" target="_blank"><span style="background-color: transparent;">starting a blog</span></a><span style="background-color: transparent;">, engaging on social media, YouTube or any channel where you can reach a significant audience.</span>
  446. </p></li>
  447.  <li><p><span style="background-color: transparent;"><strong>Trust and credibility</strong></span><span style="background-color: transparent;">: Promoters need to cultivate and maintain a trustworthy relationship with their audience for sustained success.</span>
  448. </p></li>
  449.  <li><p><span style="background-color: transparent;"><strong>Marketing focused</strong></span><span style="background-color: transparent;">: Ghost commerce businesses can focus on branding and </span><a href="https://www.wix.com/blog/marketing-strategies" target="_blank"><span style="background-color: transparent;">marketing strategies</span></a><span style="background-color: transparent;"> instead of getting caught up in logistical challenges.</span></p></li>
  450. </ul>
  451. <p><br /></p>
  452. <p><br /></p>
  453. <figure><img src="https://static.wixstatic.com/media/41e17b_8ef6d7ac9f5a43319c5142a68dfeccd0~mv2.png/v1/fit/w_925,h_528,al_c,q_80/file.png"alt="eCommerce store user flow"></figure>
  454. <p><br /></p>
  455. <p><br /></p>
  456. <h3><span style="background-color: transparent;">Ghost commerce vs. eCommerce</span></h3>
  457. <p><br /></p>
  458. <p><span style="background-color: transparent;">Ghost commerce is sometimes mistaken for traditional eCommerce, but there are key differences between the two. While both involve selling products online, ghost commerce doesn&apos;t involve physically handling and storing goods. Instead, it relies on partnerships with retailers or utilizing third-party platforms to facilitate sales.</span></p>
  459. <p><br /></p>
  460. <p><span style="background-color: transparent;">Another significant difference is that ghost commerce puts more emphasis on marketing and branding rather than inventory management. This approach allows businesses to focus on building strong relationships with their audience and promoting products through various channels.</span></p>
  461. <p><br /></p>
  462. <p><span style="background-color: transparent;"><strong>Learn more about </strong></span><a href="https://www.wix.com/blog/ecommerce/2021/05/what-is-ecommerce" target="_blank"><span style="background-color: transparent;"><strong>what is eCommerce</strong></span></a><span style="background-color: transparent;"><strong>.</strong></span></p>
  463. <p><br /></p>
  464. <p><br /></p>
  465. <h2><span style="background-color: transparent;">10 steps to set up a ghost commerce business</span></h2>
  466. <p><br /></p>
  467. <p><span style="background-color: transparent;">Understanding how ghost commerce works is crucial for entrepreneurs and marketers aiming to leverage this model. In this section, we&apos;ll outline the inner workings of ghost commerce, showing how it smoothly merges marketing strategies with affiliate connections to drive sales without the challenges of inventory management.</span></p>
  468. <p><br /></p>
  469. <p><br /></p>
  470. <figure><img src="https://static.wixstatic.com/media/41e17b_8bb2cb5bbf464061ae3da6ac67a16902~mv2.png/v1/fit/w_924,h_662,al_c,q_80/file.png"alt="How does ghost commerce work"></figure>
  471. <p><br /></p>
  472. <p><br /></p>
  473. <h3><span style="background-color: transparent;">01. Choose a niche and audience</span></h3>
  474. <p><br /></p>
  475. <p><span style="background-color: transparent;">The first step in setting up a ghost commerce business is to choose your niche. You want to focus on a specific product or industry that you are passionate about, have knowledge of and can market effectively. Next, identify your target audience and their interests. This will help you tailor your content to appeal to them.</span></p>
  476. <p><br /></p>
  477. <p><br /></p>
  478. <h3><span style="background-color: transparent;">02. Online store setup</span></h3>
  479. <p><br /></p>
  480. <p><span style="background-color: transparent;">To launch a ghost commerce business, you&apos;ll want to establish your online presence. Utilize an eCommerce platform like Wix to </span><a href="https://www.wix.com" target="_blank"><span style="background-color: transparent;">create a website</span></a><span style="background-color: transparent;">, add product listings and create a seamless shopping experience for customers.</span></p>
  481. <p><br /></p>
  482. <p><br /></p>
  483. <figure><img src="https://static.wixstatic.com/media/41e17b_feaa5f29e9a74c9a845ab0112e21689e~mv2.gif/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="Website builder workflow"></figure>
  484. <p><br /></p>
  485. <p><br /></p>
  486. <h3><span style="background-color: transparent;">03. Supplier selection</span></h3>
  487. <p><br /></p>
  488. <p><span style="background-color: transparent;">As a ghost commerce business, you won&apos;t handle or stock products directly. Instead, you&apos;ll need to form partnerships with suppliers and retailers offering dropshipping services to fulfill orders on your behalf. These suppliers keep stock of the products and handle inventory.</span></p>
  489. <p><br /></p>
  490. <p><span style="background-color: transparent;"><strong>Learn more: </strong></span><a href="https://www.wix.com/blog/ecommerce/2020/02/dropshipping-guide-what-is-dropshipping" target="_blank"><span style="background-color: transparent;"><strong>What is dropshipping</strong></span></a><span style="background-color: transparent;"><strong>, </strong></span><a href="https://www.wix.com/blog/ecommerce/2021/02/print-on-demand" target="_blank"><span style="background-color: transparent;"><strong>what is print on demand</strong></span></a></p>
  491. <p><br /></p>
  492. <p><br /></p>
  493. <h3><span style="background-color: transparent;">04. Product listing and promotion</span></h3>
  494. <p><br /></p>
  495. <p><span style="background-color: transparent;">Once you&apos;ve got your supplier sorted, you can add product listings to your </span><a href="https://www.wix.com/ecommerce/website" target="_blank"><span style="background-color: transparent;">eCommerce website</span></a><span style="background-color: transparent;"> from their catalog. You have the flexibility to customize </span><a href="https://www.wix.com/blog/ecommerce/2018/10/how-to-write-product-descriptions" target="_blank"><span style="background-color: transparent;">product descriptions</span></a><span style="background-color: transparent;">, images and a </span><a href="https://www.wix.com/blog/ecommerce/2022/05/product-pricing-strategy" target="_blank"><span style="background-color: transparent;">product pricing strategy</span></a><span style="background-color: transparent;"> to align with your brand. You can also promote these products through various channels like social media, email marketing or influencer partnerships.</span></p>
  496. <p><br /></p>
  497. <p><br /></p>
  498. <figure><img src="https://static.wixstatic.com/media/41e17b_16f0b4fdea4a4222b68427fac92c6fb7~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="Product reviews"></figure>
  499. <p><br /></p>
  500. <p><br /></p>
  501. <h3><span style="background-color: transparent;">05. Customer orders and fulfillment</span></h3>
  502. <p><br /></p>
  503. <p><span style="background-color: transparent;">When customers shop the online store and make purchases, the website collects all the essential order details, like the customer’s shipping address and </span><a href="https://www.wix.com/payments" target="_blank"><span style="background-color: transparent;">online payment</span></a><span style="background-color: transparent;"> info.</span></p>
  504. <p><br /></p>
  505. <p><br /></p>
  506. <h3><span style="background-color: transparent;">06. Order forwarding to suppliers</span></h3>
  507. <p><br /></p>
  508. <p><span style="background-color: transparent;">Once the customer places an order on your website, you&apos;ll need to forward the order details to your supplier so they can fulfill it. You may also track and monitor orders to ensure timely delivery. This step can be automated through integration between the online store and the supplier’s system, streamlining the process.</span></p>
  509. <p><br /></p>
  510. <p><br /></p>
  511. <figure><img src="https://static.wixstatic.com/media/41e17b_5be6cc33d6c44ff49f10829ba24d98f8~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="Automation processes"></figure>
  512. <p><br /></p>
  513. <p><br /></p>
  514. <h3><span style="background-color: transparent;">07. Supplier fulfillment </span></h3>
  515. <p><br /></p>
  516. <p><span style="background-color: transparent;">The supplier then processes the order, packages the product and ships it directly to the customer. This includes generating shipping labels and handling any required customs documentation for international shipments.</span></p>
  517. <p><br /></p>
  518. <p><br /></p>
  519. <h3><span style="background-color: transparent;">08. Customer delivery</span></h3>
  520. <p><br /></p>
  521. <p><span style="background-color: transparent;">When the customer gets the product, they assume it was sent by the online store. The packaging and branding might or might not show the supplier&apos;s name, depending on your agreement.</span></p>
  522. <p><br /></p>
  523. <p><br /></p>
  524. <h3><span style="background-color: transparent;">09. Payment handling</span></h3>
  525. <p><br /></p>
  526. <p><span style="background-color: transparent;">When a customer makes a purchase, you&apos;ll get paid through your online store’s </span><a href="https://www.wix.com/pos" target="_blank"><span style="background-color: transparent;">pos system</span></a><span style="background-color: transparent;">, usually receiving the </span><a href="https://www.wix.com/encyclopedia/definition/retail" target="_blank"><span style="background-color: transparent;">retail</span></a><span style="background-color: transparent;"> price of the product. You then pay the supplier for the wholesale cost of the product and keep any extra profit as your commission.</span></p>
  527. <p><br /></p>
  528. <p><br /></p>
  529. <figure><img src="https://static.wixstatic.com/media/41e17b_cdc715bde7c74be1af111b45ba2bedf3~mv2.png/v1/fit/w_1000,h_725,al_c,q_80/file.png"alt="Checkout screen"></figure>
  530. <p><br /></p>
  531. <p><br /></p>
  532. <h3><span style="background-color: transparent;">10. Customer support</span></h3>
  533. <p><br /></p>
  534. <p><span style="background-color: transparent;">You will take on the responsibility of providing customer support, handling inquiries, addressing concerns and overseeing returns or refunds. You might need to communicate with the supplier to resolve any issues.</span></p>
  535. <p><br /></p>
  536. <p><br /></p>
  537. <h2><span style="background-color: transparent;">Pros and cons of ghost commerce</span></h2>
  538. <p><br /></p>
  539. <p><span style="background-color: transparent;">Ghost commerce, like many other business models, comes with a mix of pros and cons that require thoughtful consideration.</span></p>
  540. <p><br /></p>
  541. <p><br /></p>
  542. <h3><span style="background-color: transparent;">Pros</span></h3>
  543. <p><br /></p>
  544. <ul>
  545.  <li><p><span style="background-color: transparent;"><strong>Passive income</strong></span><span style="background-color: transparent;">:  Once properly set up, ghost commerce businesses can generate passive income streams as most of the processes are automated. This makes it a good side gig for individuals skilled in influencer marketing.</span>
  546. </p></li>
  547. </ul>
  548. <ul>
  549.  <li><p><span style="background-color: transparent;"><strong>Low overhead</strong></span><span style="background-color: transparent;">:  Ghost commerce businesses don&apos;t require physical storage facilities, managing inventory or handling products. This means lower operating costs compared to traditional eCommerce, leading to quicker profit generation.</span>
  550. </p></li>
  551. </ul>
  552. <ul>
  553.  <li><p><span style="background-color: transparent;"><strong>Flexibility</strong></span><span style="background-color: transparent;">: Promoters can switch products or niches, adapting to trends and audience preferences. After setting up your store, feature as many products as you like if it aligns with your store&apos;s goals. List items for sale on your site if your suppliers have them in stock, at no cost.</span>
  554. </p></li>
  555.  <li><p><span style="background-color: transparent;"><strong>Scalability</strong></span><span style="background-color: transparent;">: Easily adjust scale to meet demand, thanks to the absence of physical inventory and storefronts. This flexibility lets you swiftly respond to market shifts and customer needs, ensuring your business stays competitive.</span></p></li>
  556. </ul>
  557. <p><br /></p>
  558. <p><br /></p>
  559. <h3><span style="background-color: transparent;">Cons</span></h3>
  560. <p><br /></p>
  561. <ul>
  562.  <li><p><span style="background-color: transparent;"><strong>Thin profit margins</strong></span><span style="background-color: transparent;">: As a ghost commerce retailer, your income is typically limited to a fraction of the profits from each item sold. This means your earnings may be lower compared to running your own store and selling your own products. Since you&apos;re not involved in handling the product, you have little opportunity for upselling, offering discount bundles or conducting </span><a href="https://www.wix.com/blog/ecommerce/2018/10/how-to-write-product-descriptions" target="_blank"><span style="background-color: transparent;">sales campaigns</span></a><span style="background-color: transparent;">.</span>
  563. </p></li>
  564. </ul>
  565. <ul>
  566.  <li><p><span style="background-color: transparent;"><strong>Dependence on third parties</strong></span><span style="background-color: transparent;">: When using ghost commerce, your inventory control is limited as you rely on suppliers or manufacturers for product delivery.  This means you are subject to their reliability and delivery timelines, which can affect customer satisfaction.</span>
  567. </p></li>
  568. </ul>
  569. <ul>
  570.  <li><p><span style="background-color: transparent;"><strong>Reputation management</strong></span><span style="background-color: transparent;">: As the face of your ghost commerce business, you are responsible for maintaining your brand&apos;s reputation despite not having direct control over product quality or delivery. This means you must carefully choose reliable and trustworthy suppliers to maintain customer trust and loyalty.</span>
  571. </p></li>
  572. </ul>
  573. <ul>
  574.  <li><p><span style="background-color: transparent;"><strong>Highly competitive</strong></span><span style="background-color: transparent;">: If you&apos;re not in a very specific niche, it&apos;s likely the market is overcrowded. Your products will need to compete against many others selling similar items, making it challenging to stand out when you have limited control over your product.</span></p></li>
  575. </ul>
  576. <p><br /></p>
  577. <p><br /></p>
  578. <figure><img src="https://static.wixstatic.com/media/41e17b_0da64ebc32514e7c94fe0e54fc72d89d~mv2.png/v1/fit/w_925,h_475,al_c,q_80/file.png"alt="Pros and cons of ghost commerce"></figure>
  579. <p><br /></p>
  580. <p><br /></p>
  581. <h2><span style="background-color: transparent;">Is ghost commerce profitable?</span></h2>
  582. <p><br /></p>
  583. <p><span style="background-color: transparent;">If you are considering starting a ghost commerce business, it is important to do your research and make sure that you have a good understanding of the factors that can affect its profitability. While it may offer lower overhead costs and less effort in </span><a href="https://www.wix.com/blog/ecommerce/2020/07/inventory-management" target="_blank"><span style="background-color: transparent;">inventory management</span></a><span style="background-color: transparent;">, the thin </span><a href="https://www.wix.com/blog/ecommerce/2022/07/ecommerce-profit-margins" target="_blank"><span style="background-color: transparent;">eCommerce profit margins</span></a><span style="background-color: transparent;"> and reliance on third parties can affect overall profitability.</span></p>
  584. <p><br /></p>
  585. <p><span style="background-color: transparent;">Here are some tips for increasing the profitability of your ghost commerce business:</span></p>
  586. <p><br /></p>
  587. <ul>
  588.  <li><p><span style="background-color: transparent;"><strong>Product selection</strong></span><span style="background-color: transparent;">: Certain products demonstrate higher profitability than others. Consider luxury goods like designer handbags and watches, for example; they typically yield greater profits compared to lower-margin items, like household appliances.</span></p></li>
  589. </ul>
  590. <p><br /></p>
  591. <ul>
  592.  <li><p><span style="background-color: transparent;"><strong>Marketing strategy</strong></span><span style="background-color: transparent;">: A solid marketing strategy is key for any eCommerce business, but it&apos;s especially crucial for ghost commerce businesses. Your goal is to connect with your target audience and persuade them to purchase your products.</span></p></li>
  593. </ul>
  594. <p><br /></p>
  595. <ul>
  596.  <li><p><span style="background-color: transparent;"><strong>Cost management</strong></span><span style="background-color: transparent;">: Consider the expenses of your products, marketing and fulfillment. Save money by negotiating discounts with suppliers, utilizing free or low-cost marketing tools and handling shipping in-house.</span></p></li>
  597. </ul>
  598. <p><br /></p>
  599. <p><br /></p>
  600. <figure><img src="https://static.wixstatic.com/media/41e17b_d1fba526bedc4344addf9d0418fa811b~mv2.png/v1/fit/w_1000,h_792,al_c,q_80/file.png"alt="Ecommerce homepage and checkout page"></figure>
  601. <p><br /></p>
  602. <p><br /></p>
  603. <h2><span style="background-color: transparent;">Tips to create a ghost commerce strategy</span></h2>
  604. <p><br /></p>
  605. <p><span style="background-color: transparent;">To succeed in ghost commerce, it&apos;s key to boost your online presence to build trust with your audience and show them the value you offer. By using content marketing and </span><a href="https://www.wix.com/seo" target="_blank"><span style="background-color: transparent;">SEO features</span></a><span style="background-color: transparent;">, you can increase </span><a href="https://www.wix.com/blog/ecommerce/2022/02/ecommerce-customer-engagement" target="_blank"><span style="background-color: transparent;">customer engagement</span></a><span style="background-color: transparent;"> with affiliate links and product recommendations.</span></p>
  606. <p><br /></p>
  607. <p><span style="background-color: transparent;">Here are some ways that businesses can leverage this trend.</span></p>
  608. <p><br /></p>
  609. <p><br /></p>
  610. <h3><span style="background-color: transparent;">Establish a strong online presence</span></h3>
  611. <p><br /></p>
  612. <p><a href="https://www.wix.com/blog/ecommerce/2022/12/how-to-build-an-ecommerce-website" target="_blank"><span style="background-color: transparent;">Build an eCommerce site</span></a><span style="background-color: transparent;"> that is user-friendly, visually appealing and easy to navigate. Share engaging, high-quality content on your site, social media and other online channels to boost brand awareness and foster a community. This approach will draw in potential customers and cultivate trust with your audience.</span></p>
  613. <p><br /></p>
  614. <p><br /></p>
  615. <h3><span style="background-color: transparent;">Focus on customer experience</span></h3>
  616. <p><br /></p>
  617. <p><span style="background-color: transparent;">Provide excellent </span><a href="https://www.wix.com/blog/ecommerce/2023/03/ecommerce-customer-service" target="_blank"><span style="background-color: transparent;">eCommerce customer service</span></a><span style="background-color: transparent;"> to set your ghost commerce business apart from the competition. Ensure reliable and timely delivery of products, offer a flexible </span><a href="https://www.wix.com/blog/ecommerce/2020/08/return-policy" target="_blank"><span style="background-color: transparent;">return policy</span></a><span style="background-color: transparent;"> and be responsive to customer inquiries and concerns. This will help build a loyal customer base and increase the likelihood of repeat purchases.</span></p>
  618. <p><br /></p>
  619. <p><br /></p>
  620. <h3><span style="background-color: transparent;">Leverage data analytics</span></h3>
  621. <p><br /></p>
  622. <p><span style="background-color: transparent;">Use </span><a href="https://www.wix.com/manage/analytics" target="_blank"><span style="background-color: transparent;">web analytics</span></a><span style="background-color: transparent;"> to track customer behavior and preferences, allowing you to tailor your product offerings and marketing strategies. This will help you identify trends, optimize your </span><a href="https://www.wix.com/business/website" target="_blank"><span style="background-color: transparent;">business website</span></a><span style="background-color: transparent;"> for better conversions and make informed business decisions.</span></p>
  623. <p><br /></p>
  624. <p><br /></p>
  625. <h3><span style="background-color: transparent;">Collaborate with influencers</span></h3>
  626. <p><br /></p>
  627. <p><span style="background-color: transparent;">Partnering with influential figures in your niche can help increase brand visibility and credibility. Influencer marketing can also drive traffic to your website and boost sales. Make sure to choose influencers who align with your brand values and have a strong following of engaged followers.</span></p>
  628. <p><br /></p>
  629. <p><br /></p>
  630. <h3><span style="background-color: transparent;">Use email marketing</span></h3>
  631. <p><br /></p>
  632. <p><a href="https://www.wix.com/ascend/email-marketing" target="_blank"><span style="background-color: transparent;">Email marketing tools</span></a><span style="background-color: transparent;"> are valuable for connecting with potential and existing customers. Send targeted promotions, product recommendations and personalized content to subscribers. Encourage newsletter sign-ups by offering incentives like complimentary downloads or exclusive discount codes.</span></p>
  633. <p><br /></p>
  634. <p><br /></p>
  635. <figure><img src="https://static.wixstatic.com/media/41e17b_7e8cf8223a7745aa9efbe4be668e1754~mv2.png/v1/fit/w_1000,h_953,al_c,q_80/file.png"alt="Wix email marketing features"></figure>
  636. <p><br /></p>
  637. <p><br /></p>
  638. <h3><span style="background-color: transparent;">Optimize for SEO</span></h3>
  639. <p><br /></p>
  640. <p><span style="background-color: transparent;">Ensure your website and content are optimized for search engines to increase visibility and attract potential customers. Use relevant keywords, create high-quality content and optimize meta descriptions and tags. This will improve your chances of appearing in search engine results pages and driving organic traffic to your site.</span></p>
  641. <p><br /></p>
  642. <p><br /></p>
  643. <figure><img src="https://static.wixstatic.com/media/41e17b_f538c84148b34926a14dec8e66d91303~mv2.png/v1/fit/w_925,h_660,al_c,q_80/file.png"alt="Tips to create a ghost commerce strategy"></figure>
  644. <p><br /></p>
  645. <p><br /></p>
  646. <h2><span style="background-color: transparent;">Ghost commerce FAQ</span></h2>
  647. <p><br /></p>
  648. <ul>
  649.  <li><h3>Can anyone start using ghost commerce?</h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">Yes, anyone can start using ghost commerce as long as they have access to an online platform and are able to partner with suppliers or manufacturers for their products. However, it&apos;s important to carefully consider the pros and cons of this business model before getting started.</span></span></p></li>
  650.  <li><h3>How does branding fit into ghost commerce?</h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">Branding is crucial for any business, including ghost commerce. It helps establish your business&apos;s identity and sets you apart from competitors. With limited control over product quality and delivery, branding can be a powerful tool in building trust with customers and maintaining a positive reputation. Learn</span></span><a href="https://www.wix.com/blog/how-to-design-a-logo" target="_blank"><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> </span></span></a><a href="https://www.wix.com/blog/how-to-design-a-logo" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">how to design a logo</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> for effective branding.</span></span></p></li>
  651.  <li><h3>Do you need big investments in technology to run an effective ghost commerce operation?</h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">While investing in technology can certainly enhance your ghost commerce business, it&apos;s not necessary to have a large budget for technology. Many of the </span></span><a href="https://www.wix.com/blog/ecommerce/2023/09/best-ecommerce-platforms" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">best eCommerce platforms</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> offer affordable plans and </span></span><a href="https://www.wix.com/blog/ecommerce/2024/02/ecommerce-tools" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">eCommerce tools</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">, making it accessible for businesses of all sizes. It&apos;s important to prioritize investments based on your specific needs and goals.</span></span></p></li>
  652.  <li><h3>Is there more than one way to make money with ghost commerce?</h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">Yes, there are multiple ways to generate revenue with ghost commerce. These can include affiliate marketing, dropshipping and creating your own branded products. It&apos;s important to carefully consider which method aligns with your business goals and target audience.</span></span></p></li>
  653.  <li><h3>Is ghost commerce dropshipping?</h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">Ghost commerce and </span></span><a href="https://www.wix.com/ecommerce/dropshipping" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">dropshipping</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> are similar in that they both involve selling products in an </span></span><a href="https://www.wix.com/blog/ecommerce/2022/02/online-marketplaces" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">online marketplace</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> without the need for physical inventory. However, ghost commerce typically involves more collaboration with suppliers and manufacturers, while dropshipping focuses on working directly with a third-party supplier to fulfill orders. Learn more about </span></span><a href="https://www.wix.com/blog/ecommerce/2021/10/how-to-start-a-dropshipping-business" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">how to start dropshipping</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">. </span></span></p></li>
  654.  <li><h3>Is ghost commerce the same as affiliate marketing?</h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">No, ghost commerce and affiliate marketing are different business models. While both involve promoting and selling products online, affiliate marketing typically involves earning a commission for each sale made through your unique referral link. Ghost commerce, on the other hand, enables businesses to sell their own or branded products directly to customers without having to physically handle </span></span><a href="https://www.wix.com/encyclopedia/definition/inventory-turnover" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">inventory turnover</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">.</span></span></p></li>
  655.  <li><h3><span style="color: rgb(67, 67, 67);"><span style="background-color: transparent;">Can I do ghost commerce worldwide?</span></span></h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">Yes, ghost commerce can be done globally as long as you have access to online platforms and are able to partner with suppliers or manufacturers who can fulfill orders internationally. However, it&apos;s important to consider any local laws and regulations that may affect your business operations in different regions.</span></span></p></li>
  656.  <li><h3><span style="color: rgb(67, 67, 67);"><span style="background-color: transparent;">How do I choose a niche for my ghost commerce business?</span></span></h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">Choosing a niche is crucial for success in ghost commerce. It&apos;s important to carefully research and consider trends, competition and target audience demographics when selecting a niche. Additionally, it&apos;s beneficial to choose a niche that aligns with your interests and expertise to ensure you are passionate about the products you&apos;re selling.</span></span></p></li>
  657. </ul>
  658. <p><br /></p>]]></content:encoded></item><item><title><![CDATA[How to plan a website in 7 steps]]></title><description><![CDATA[Explore our comprehensive guide on website planning and how to craft your own.]]></description><link>https://www.wix.com/blog/how-to-plan-a-website</link><guid isPermaLink="false">657ed06ec35aa676f7743b73</guid><category><![CDATA[Website Essentials]]></category><pubDate>Wed, 27 Mar 2024 10:09:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/84b06e_7126dddbf2b64cba9aa7e533735f7cf2~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Bistricer</dc:creator><content:encoded><![CDATA[<p><strong>Get started by: </strong><a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-plan-a-website" target="_blank"><strong>Creating a website →</strong></a><strong> | </strong><a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-plan-a-website" target="_blank"><strong>Getting a domain → </strong></a></p>
  659. <p><br /></p>
  660. <figure><img src="https://static.wixstatic.com/media/84b06e_7126dddbf2b64cba9aa7e533735f7cf2~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="How to plan a website in 6 steps"></figure>
  661. <p><br /></p>
  662. <p><span style="background-color: transparent;">Having a strong website is invaluable for establishing your brand and driving growth in the digital age. But simply launching any site isn’t enough. To truly make your mark and outshine competitors, understanding how to plan a website is a must.</span></p>
  663. <p><br /></p>
  664. <p><span style="background-color: rgb(255, 255, 255);">With the right approach, your website can capture attention, reflect the essence of your brand and drive real results. Follow this website planning guide to develop an online presence</span><span style="background-color: transparent;"> and learn </span><a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;">how to make a website</span></a><span style="background-color: transparent;">.  </span></p>
  665. <p><br /></p>
  666. <p><span style="background-color: rgb(255, 255, 255);"><strong>Streamline the process of planning your website with</strong></span><a href="https://users.wix.com/login/auth?loginDialogContext=signup/" target="_blank"><span style="background-color: rgb(255, 255, 255);"><strong> Wix&apos;s website builder</strong></span></a><span style="background-color: rgb(255, 255, 255);"><strong>.</strong></span></p>
  667. <p><br /></p>
  668. <p><br /></p>
  669. <h2>What is website planning and why is it important?</h2>
  670. <p><br /></p>
  671. <p>Website planning is the first step in the process of website creation. Think of it as a blueprint for your online presence—an outline of what you want to achieve with your website, who you aim to reach and how you intend to do it.</p>
  672. <p><br /></p>
  673. <p>This process sets the strategic foundation for your online presence, leading to a successful, user-friendly website that meets your business objectives and provides a satisfying experience to visitors.</p>
  674. <p><br /></p>
  675. <p><br /></p>
  676. <h3>Defines objectives</h3>
  677. <p><br /></p>
  678. <p>Defining clear objectives ensures that every aspect of the website is strategically aligned with the goals of the business. This includes determining the purpose of the website, the target audience and the desired outcomes. Clearly defined objectives also make it easier to measure the success of the website.</p>
  679. <p><br /></p>
  680. <p><br /></p>
  681. <h3>Helps in user experience</h3>
  682. <p><br /></p>
  683. <p>A thoughtfully planned website enables visitors to find what they are looking for quickly and easily. It also ensures that the website is responsive and optimized for different devices, which is critical today with the increase in mobile usage.</p>
  684. <p><br /></p>
  685. <p><br /></p>
  686. <h3>Streamlines communication</h3>
  687. <p><br /></p>
  688. <p>Website planning involves collaboration between different teams and stakeholders, including designers, developers, marketers and content creators. It facilitates effective communication between these teams, ensuring alignment and collective contribution towards shared objectives.</p>
  689. <p><br /></p>
  690. <p><br /></p>
  691. <h3>Saves time and money</h3>
  692. <p><br /></p>
  693. <p>Proper website planning eliminates the need for costly redesigns or rebranding efforts. By investing time up front, you ensure that the website is designed correctly from the start, setting you up for long-term savings and success.</p>
  694. <p><br /></p>
  695. <p><br /></p>
  696. <h2>How to plan a website</h2>
  697. <p><br /></p>
  698. <ol>
  699.  <li><p><a href="#1178a2836" rel="noopener noreferrer">Define clear goals for your website</a></p></li>
  700.  <li><p><a href="#4yffj2847" rel="noopener noreferrer">Understand your audience</a></p></li>
  701.  <li><p><a href="#zezhy2897" rel="noopener noreferrer">Pick a domain name and hosting provider</a></p></li>
  702.  <li><p><a href="#52rvy2936" rel="noopener noreferrer">Plan and build your website</a></p></li>
  703.  <li><p><a href="#d893c3065" rel="noopener noreferrer">Choose elements for your website design</a></p></li>
  704.  <li><p><a href="#uaqc63110" rel="noopener noreferrer">Create compelling website content</a></p></li>
  705. </ol>
  706. <p><br /></p>
  707. <p><br /></p>
  708. <h3>01. Define clear goals for your website</h3>
  709. <p><br /></p>
  710. <p>When setting website goals, view them as stepping stones to achieving broader business aims. First, identify your website’s purpose. For example, are you trying to gain traffic and build an audience or are you looking to sell products? Identify 2-3 key business objectives, then brainstorm actionable website goals enabling users to participate. Whether you want to boost impressions, gather data or motivate purchases, let these specific business goals steer your tactical website goal-setting. </p>
  711. <p><br /></p>
  712. <p>For example, if increased lead generation is crucial for future revenue, focus conversion goals on capturing contact details. A website goal might be to utilize popups and value offering incentives to generate 50 newsletter signups daily. </p>
  713. <p><br /></p>
  714. <p><br /></p>
  715. <h3>02. Establish your unique selling proposition </h3>
  716. <p><br /></p>
  717. <p><span style="background-color: rgb(255, 255, 255);">It&apos;s essential to identify and highlight the unique aspects of your brand or business that differentiate you from competitors. Define your business&apos;s </span><a href="https://www.wix.com/encyclopedia/definition/unique-selling-proposition-usp" target="_blank"><span style="background-color: rgb(255, 255, 255);">unique selling proposition (USP)</span></a><span style="background-color: rgb(255, 255, 255);"> early in the process, as this will guide the overall direction and objectives of your website. You should then ensure these elements are prominently featured in key areas of your website.</span></p>
  718. <p><br /></p>
  719. <p>When crafting your USP, focus on these guiding questions: </p>
  720. <p><br /></p>
  721. <ul>
  722.  <li><p>How do you stand out from competitors in terms of services or products? </p></li>
  723.  <li><p>What value do you have to offer to potential customers? </p></li>
  724. </ul>
  725. <p><br /></p>
  726. <p><br /></p>
  727. <h3>02. Understand your audience</h3>
  728. <p><br /></p>
  729. <p>Whether you’re seeking to engage a broad consumer base or a specialized niche target market, getting specific on your audience drives more impactful website planning. Rather than taking a generic one-size-fits all approach, research key demographics to generate a buyer persona like:</p>
  730. <p><br /></p>
  731. <ul>
  732.  <li><p>Age</p></li>
  733.  <li><p>Gender</p></li>
  734.  <li><p>Location</p></li>
  735.  <li><p>Education</p></li>
  736.  <li><p>Profession</p></li>
  737.  <li><p>Purchase intention</p></li>
  738. </ul>
  739. <p><br /></p>
  740. <p>Other important audience aspects to consider:</p>
  741. <p><br /></p>
  742. <ul>
  743.  <li><p><strong>Professional details:</strong> Industry, company size, job details</p></li>
  744.  <li><p><strong>Psychographics:</strong> Interests, hobbies, values, motivations</p></li>
  745.  <li><p><strong>Influences and biases:</strong> Online activities, blogs, newsletters, social networks</p></li>
  746.  <li><p><strong>Challenges: </strong>Pain points, barriers </p></li>
  747. </ul>
  748. <p><br /></p>
  749. <p>The more thorough picture you have of your target audience, the easier it is to make informed choices when designing user experiences on your website. From visual aesthetics to content messaging to product offerings, you can customize components to resonate with the preferences and motivations of prospective visitors.</p>
  750. <p><br /></p>
  751. <p><br /></p>
  752. <h3>03. Pick a domain name and hosting provider</h3>
  753. <p><br /></p>
  754. <p><span style="background-color: transparent;">A carefully chosen domain name, well-designed site architecture and reliable hosting service are foundational elements when planning a website. These factors influence the success of your website by affecting both user experience and search engine performance.</span></p>
  755. <p><br /></p>
  756. <p><span style="background-color: transparent;">First, it’s important to understand </span><a href="https://www.wix.com/blog/what-is-a-domain" target="_blank"><span style="background-color: transparent;">what is a domain</span></a><span style="background-color: transparent;">, and in turn you’ll be able to</span><a href="https://www.wix.com/blog/how-to-choose-domain-name" target="_blank"><span style="background-color: transparent;"> choose a domain name</span></a><span style="background-color: transparent;"> that both suits your business and is also available.</span></p>
  757. <p><br /></p>
  758. <p><span style="background-color: transparent;">When picking a domain and hosting provider, these simple tips will help you invest in a solid technical foundation: </span></p>
  759. <p><br /></p>
  760. <ul>
  761.  <li><p><span style="background-color: transparent;">Select a domain name that is short, easy to remember and directly related to your brand. Avoid overly complex or confusing names. A domain like &quot;</span><a href="http://johnsmithphotography.com" target="_blank"><span style="background-color: transparent;">johnsmithphotography.com</span></a><span style="background-color: transparent;">&quot; clearly communicates what the site is about.</span>
  762. </p></li>
  763.  <li><p><span style="background-color: transparent;">Prioritize </span><a href="https://www.wix.com/website-security" rel="noreferrer" target="_blank"><span style="background-color: transparent;">web security</span></a><span style="background-color: transparent;"> and </span><a href="https://www.wix.com/encyclopedia/definition/uptime" rel="noreferrer" target="_blank"><span style="background-color: transparent;">uptime</span></a><span style="background-color: transparent;"> when evaluating hosting providers. A reliable host helps ensure consistent site accessibility for both visitors and search engines. When you build your site with Wix, you automatically get free </span><a href="https://www.wix.com/free/web-hosting" target="_blank"><span style="background-color: transparent;">web hosting</span></a><span style="background-color: transparent;"> when you publish your website, so you don&apos;t need to find an external host.</span>
  764. </p></li>
  765.  <li><p><span style="background-color: transparent;">Factor in scalability needs for the future. As your site and traffic grow over time, make sure your hosting plan allows upgrading server capacity, storage space and bandwidth. With advanced security monitoring, TLS (transport layer security), automatic backup and a 99.9% uptime, Wix </span><a href="https://www.wix.com/blog/website-infrastructure" rel="noreferrer" target="_blank"><span style="background-color: transparent;">website infrastructure</span></a><span style="background-color: transparent;"> simplifies the scaling-up process and also guarantees peace of mind regarding your website&apos;s performance and security.</span></p></li>
  766. </ul>
  767. <p><br /></p>
  768. <p>Esin D.Habif, Product Marketing Lead Outbound at <a href="http://Wix.com" target="_blank">Wix.com</a></p>
  769. <p><br /></p>
  770. <p><br /></p>
  771. <p><strong>Try this </strong><a href="https://www.wix.com/tools/domain-name-generator" rel="noreferrer" target="_blank"><strong>domain name generator</strong></a><strong> as part of your website planning. </strong></p>
  772. <p><br /></p>
  773. <p><br /></p>
  774. <figure><img src="https://static.wixstatic.com/media/84b06e_993af8a8b0bb40828249bf3476949fd8~mv2.png/v1/fit/w_1000,h_792,al_c,q_80/file.png"alt="Wix domain name generator tool"></figure>
  775. <p><br /></p>
  776. <p><br /></p>
  777. <h3>04. Plan and build your website type</h3>
  778. <p><br /></p>
  779. <p><span style="background-color: transparent;">Before you can fully start planning your website, first decide what kind of website you require. There are many </span><a href="https://www.wix.com/blog/types-of-websites" target="_blank"><span style="background-color: transparent;">types of websites </span></a><span style="background-color: transparent;">to choose from based on your needs. </span></p>
  780. <p><br /></p>
  781. <p><span style="background-color: transparent;">Here are a few most common types of websites to consider:</span></p>
  782. <p><br /></p>
  783. <ul>
  784.  <li><p><a href="https://www.wix.com/ecommerce/website" target="_blank"><span style="background-color: transparent;">eCommerce websites </span></a><span style="background-color: transparent;">and </span><a href="https://www.wix.com/ecommerce/online-store" target="_blank"><span style="background-color: transparent;">online stores</span></a></p></li>
  785.  <li><p><a href="https://www.wix.com/business/website" target="_blank"><span style="background-color: transparent;">Business websites</span></a></p></li>
  786.  <li><p><span style="background-color: transparent;">Blog websites (try using a </span><a href="https://www.wix.com/start/blog" target="_blank"><span style="background-color: transparent;">blog maker</span></a><span style="background-color: transparent;">)</span></p></li>
  787.  <li><p><a href="https://www.wix.com/portfolio-website" target="_blank"><span style="background-color: transparent;">Online portfolios</span></a></p></li>
  788.  <li><p><a href="https://www.wix.com/event/website" target="_blank"><span style="background-color: transparent;">Event websites</span></a></p></li>
  789.  <li><p><span style="background-color: transparent;">Nonprofit website</span></p></li>
  790.  <li><p><span style="background-color: transparent;">Online forum</span></p></li>
  791.  <li><p><a href="https://www.wix.com/cv-resume/website" target="_blank"><span style="background-color: transparent;">Online resume websites</span></a></p></li>
  792.  <li><p><a href="https://www.wix.com/encyclopedia/definition/landing-page" rel="noreferrer" target="_blank"><span style="background-color: transparent;">Landing pages</span></a><span style="background-color: transparent;"> (use a </span><a href="https://www.wix.com/landing-page-builder" target="_blank"><span style="background-color: transparent;">landing page builder</span></a><span style="background-color: transparent;">)</span></p></li>
  793. </ul>
  794. <p><br /></p>
  795. <p>Next, outline a sitemap or hierarchy framework of key <a href="https://www.wix.com/encyclopedia/definition/webpage" rel="noreferrer" target="_blank">webpages</a> to optimize user experience, this is also sometimes referred to as a website <a href="https://www.wix.com/encyclopedia/definition/wireframe" rel="noreferrer" target="_blank">wireframe</a>. This helps connect all elements intuitively as you build out pages. Consider how many pages and what content is needed to achieve your goals. The next step after this is to consider your page layout. </p>
  796. <p><br /></p>
  797. <p>Some common elements are:</p>
  798. <p><br /></p>
  799. <ul>
  800.  <li><p><a href="https://www.wix.com/encyclopedia/definition/homepage" rel="noreferrer" target="_blank"><strong>Homepage</strong></a><strong>:</strong> Introduce visitors to your brand with clear calls-to-action.</p></li>
  801.  <li><p><strong>About page:</strong> Include your background and qualifications to build trust and credibility.</p></li>
  802.  <li><p><strong>Product/services pages:</strong> Describe what you sell or offer with photos, costs and contact options.</p></li>
  803.  <li><p><strong>Blog or resources page:</strong> Share knowledge that attracts visitors and positions you as an industry expert.</p></li>
  804.  <li><p><strong>Contact page:</strong> Make it easy for visitors to get in touch and ask questions.</p></li>
  805.  <li><p><strong>FAQ page:</strong> Address common inquiries about your business, products or services.</p></li>
  806. </ul>
  807. <p><br /></p>
  808. <p>Then, identify must-have features and functionality to support user experience and business needs:
  809. </p>
  810. <ul>
  811.  <li><p><strong>Navigation menu:</strong> Foster <a href="https://www.wix.com/blog/website-navigation-tips" rel="noreferrer" target="_blank">website navigation</a> between the different pages or sections of a site.</p></li>
  812.  <li><p><strong>Contact/inquiry forms:</strong> Remove barriers to contacting you for sales, questions, etc. with form builders.</p></li>
  813.  <li><p><strong>Search bar:</strong> Help users find what they want seamlessly—and fast.</p></li>
  814.  <li><p><strong>Calls-To-Action (CTAs): </strong>Strategically place CTAs to prompt visitors to take a specific action, like buy products or subscribe to content. Check out our guide on <a href="https://www.wix.com/blog/ctas-101-the-complete-guide-for-call-to-actions-that-actually-convert" target="_blank">CTAs</a> for more tips.</p></li>
  815.  <li><p><strong>Privacy policy: </strong>this may vary depending on where your business or you are located (so check all local and country regulations before proceeding) but should generally include information about the data collected from users and what it will be used for. </p></li>
  816.  <li><p><strong>Payment systems</strong>: if you&apos;re <a href="https://www.wix.com/blog/ecommerce/2022/12/how-to-build-an-ecommerce-website" rel="noreferrer" target="_blank">building an eCommerce website</a>, you&apos;ll need <a href="https://www.wix.com/payments" rel="noreferrer" target="_blank">payment solutions</a> or gateways in order to accept and process payments. </p></li>
  817. </ul>
  818. <p><br /></p>
  819. <p><br /></p>
  820. <figure><img src="https://static.wixstatic.com/media/84b06e_2abe0b139f3f49f7980aefa7d4e6cff2~mv2.png/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="popular types of webpages"></figure>
  821. <p><br /></p>
  822. <p><br /></p>
  823. <h4>Pick a website builder</h4>
  824. <p><br /></p>
  825. <p><span style="background-color: transparent;">With your website elements and goals clarified, the next step is choosing a </span><a href="https://www.wix.com/" target="_blank"><span style="background-color: transparent;">website builder</span></a><span style="background-color: transparent;"> to bring your vision to life. Here are several options for building your site.</span></p>
  826. <p><br /></p>
  827. <ul>
  828.  <li><p><span style="background-color: transparent;">Use an easy drag-and-drop interface, or </span><a href="https://www.wix.com/encyclopedia/definition/content-management-system-cms" rel="noreferrer" target="_blank"><span style="background-color: transparent;">Content Management System CMS</span></a><span style="background-color: transparent;">, for uncomplicated no-code website creation, like Wix’s Editor.</span></p></li>
  829.  <li><p><span style="background-color: transparent;">This includes using a platform with hundreds of pre-designed free website templates for any type of site. </span></p></li>
  830.  <li><p><span style="background-color: transparent;">Start from scratch and build with custom code on an open source platform like </span><a href="https://www.wix.com/velo" target="_blank"><span style="background-color: transparent;">Velo</span></a><span style="background-color: transparent;">.</span></p></li>
  831.  <li><p><span style="background-color: transparent;">Consider a responsive website or web design, with a platform like </span><a href="https://www.wix.com/studio" rel="noreferrer" target="_blank"><span style="background-color: transparent;">Wix Studio</span></a><span style="background-color: transparent;">. </span></p></li>
  832.  <li><p><span style="background-color: transparent;">Hire a </span><a href="https://www.wix.com/marketplace" target="_blank"><span style="background-color: transparent;">web designer</span></a><span style="background-color: transparent;"> to help outline your website planning and site creation.</span></p></li>
  833.  <li><p><span style="background-color: transparent;">Consider creating a website with AI - </span><a href="https://www.wix.com/blog/wix-artificial-design-intelligence" rel="noreferrer" target="_blank"><span style="background-color: transparent;">Wix ADI</span></a><span style="background-color: transparent;"> is one way to do this with an </span><a href="https://www.wix.com/ai-website-builder" rel="noreferrer" target="_blank"><span style="background-color: transparent;">AI website builder. </span></a></p></li>
  834. </ul>
  835. <p><br /></p>
  836. <p>When it comes to how to plan a website, you&apos;ll also need to fact in the <a href="https://www.wix.com/blog/how-much-does-a-website-cost" rel="noreferrer" target="_blank">cost of making your site</a>. This can be done for free with a website builder like Wix, which also has a number of <a href="https://www.wix.com/dynamo" rel="noreferrer" target="_blank">premium plans</a> available depending on your website planning goals. </p>
  837. <p><br /></p>
  838. <p><br /></p>
  839. <figure><img src="https://static.wixstatic.com/media/84b06e_099543cbd5d54c0a90e5def3fe5e7666~mv2.png/v1/fit/w_924,h_429,al_c,q_80/file.png"alt="website planning with Wix website builder"></figure>
  840. <p><br /></p>
  841. <p><br /></p>
  842. <h3>05. Choose elements for your website design</h3>
  843. <p><br /></p>
  844. <p><span style="background-color: rgb(255, 255, 255);">Cohesive visual design makes an impression on visitors. Research current styles and layouts that successfully engage your audience on existing websites for inspiration. To help unify aesthetics, create a brand style guide outlining important design assets to use:</span></p>
  845. <p><br /></p>
  846. <ul>
  847.  <li><p><span style="background-color: rgb(255, 255, 255);"><strong>Logo:</strong></span><span style="background-color: rgb(255, 255, 255);"> Craft a recognizable logo that encapsulates your brand essence. This visual signature builds consistency on your website and across platforms, both on and offline, including your favicon, social media channels and printed assets. You can use a </span><a href="https://www.wix.com/logo/maker" target="_blank"><span style="background-color: rgb(255, 255, 255);">logo maker </span></a><span style="background-color: rgb(255, 255, 255);">tool to create something lasting and unique.</span>
  848. </p></li>
  849.  <li><p><span style="background-color: rgb(255, 255, 255);"><strong>Colors:</strong></span><span style="background-color: rgb(255, 255, 255);"> Website colors are emotional and eye-catching, they can immediately set the tone of your site within seconds.  Pick a palette that aligns uniquely with your branding. You can explore different </span><a href="https://www.wix.com/encyclopedia/definition/complementary-colors" target="_blank"><span style="background-color: rgb(255, 255, 255);">complementary colors</span></a><span style="background-color: rgb(255, 255, 255);"> to convey your brand identity.  Consider all the places that colors can make an impact as you plan your website, including buttons, menus, backgrounds and elements.</span>
  850. </p></li>
  851.  <li><p><span style="background-color: rgb(255, 255, 255);"><strong>Fonts:</strong></span><span style="background-color: rgb(255, 255, 255);"> Curate a font combination of sleek headings and clean body text that enhances readability and accessibility. Typography directly impacts tone.</span>
  852. </p></li>
  853.  <li><p><span style="background-color: rgb(255, 255, 255);"><strong>Photos</strong></span><span style="background-color: rgb(255, 255, 255);">: On-brand photographs visually connect users to your brand’s human centric stories and values. Be sure to use high-quality images and consider inclusivity when selecting images. When you plan your site with Wix, you’ll have access to a Media Manager with hundreds of free Wix image and video files that you can add directly to your site. You can also use an </span><a href="https://www.wix.com/tools/image-resizer" target="_blank"><span style="background-color: rgb(255, 255, 255);">image resizer</span></a><span style="background-color: rgb(255, 255, 255);"> tool to ensure photos fit the page accordingly.</span>
  854. </p></li>
  855.  <li><p><span style="background-color: rgb(255, 255, 255);"><strong>Illustrations:</strong></span><span style="background-color: rgb(255, 255, 255);"> Custom iconography and illustrations are a creative option to differentiate your unique look and feel.</span>
  856. </p></li>
  857.  <li><p><span style="background-color: rgb(255, 255, 255);"><strong>Other visual elements:</strong></span><span style="background-color: rgb(255, 255, 255);"> You can explore a wide variety of background options, interesting scrolling effects and layouts, all directly within the Wix Editor.</span></p></li>
  858. </ul>
  859. <p><br /></p>
  860. <p>Explore the Wix <a href="https://www.wix.com/encyclopedia/definition/database" rel="noreferrer" target="_blank">database</a> of totally customizable <a href="https://www.wix.com/website/templates" rel="noreferrer" target="_blank">website templates</a> to see which one fits your vision best. </p>
  861. <p><br /></p>
  862. <p><br /></p>
  863. <figure><img src="https://static.wixstatic.com/media/84b06e_325e3c3f3a1f40839a0e912fa4acf6b5~mv2.png/v1/fit/w_924,h_647,al_c,q_80/file.png"alt="website template for website planning"></figure>
  864. <p><br /></p>
  865. <p><br /></p>
  866. <h3>06. Create compelling website content</h3>
  867. <p><br /></p>
  868. <p>Well-planned websites don’t just look nice—they provide value to audiences through engaging content. This is where you can really showcase your creativity and expertise with a strong content marketing strategy.  Keep in mind that your <a href="https://www.wix.com/encyclopedia/definition/web-content" target="_blank">web content</a> should be dynamic and evolve with your brand. For example, if your product offering changes, be sure to update descriptions and images.</p>
  869. <p><br /></p>
  870. <p>Don&apos;t forget to include relevant keywords in your <a href="https://www.wix.com/blog/content-strategy" target="_blank">content strategy </a>to improve your website&apos;s SEO and visibility. Here are some tips:</p>
  871. <p><br /></p>
  872. <ul>
  873.  <li><p>Conduct keyword research to identify terms and phrases your audience is searching. Incorporate these organically into content.</p></li>
  874.  <li><p>Optimize page titles and meta descriptions with keywords, aiming for under 60 characters.</p></li>
  875.  <li><p>Use keyword-focused headers and subheaders (H1, H2 tags) to improve on-page SEO.</p></li>
  876.  <li><p>Create SEO-friendly URLs using keywords separated by dashes instead of spaces or underscores.</p></li>
  877.  <li><p>Add image alt text and video transcripts with keywords for visual assets.</p></li>
  878. </ul>
  879. <p><br /></p>
  880. <p>Integrating SEO considerations from the outset ensures that the website is optimized for search engines, improving visibility and ranking. Include this step in your website planning process with <a href="https://www.wix.com/seo" rel="noreferrer" target="_blank">Wix SEO</a> tools such as the SEO Wizard. This tool analyzes your website content and structure, delivering tailored recommendations to boost visibility. </p>
  881. <p><br /></p>
  882. <p>You might want to consider how to incorporate AI content creation into your workflow, when it comes to creating website content as part of your wider content marketing efforts. </p>
  883. <p><br /></p>
  884. <p><br /></p>
  885. <h2>Bringing your website planning to life</h2>
  886. <p><br /></p>
  887. <p>Once your website planning is complete, testing helps identify and resolve any issues before launch. Some examples of tests to run include: </p>
  888. <p><br /></p>
  889. <ul>
  890.  <li><p>Conduct thorough user experience testing to optimize navigation, task flows and content clarity based on feedback.</p></li>
  891.  <li><p>Perform technical tests including site speed, mobile optimization, browser compatibility and more to catch bugs.</p></li>
  892.  <li><p>Implement ongoing maintenance like link and image checks, content updates, backups, theme and plugin updates and security reviews to maintain performance and provide continuous value.</p></li>
  893.  <li><p>Make sure your website is connected to an analytics tool (like <a href="https://www.wix.com/manage/analytics" rel="noreferrer" target="_blank">Wix Analytics</a>) so that you can track the traffic and user engagement on your website. </p></li>
  894.  <li><p>Consider how to to include your website within your <a href="https://www.wix.com/blog/marketing-strategies" rel="noreferrer" target="_blank">marketing strategies</a> and how are you going to market your website. </p></li>
  895. </ul>
  896. <p><br /></p>
  897. <p><br /></p>
  898. <h3>Conducting constant website maintenance</h3>
  899. <p><br /></p>
  900. <p>Being proactive by using different tests such as <a href="https://www.wix.com/seo/learn/resource/seo-a-b-testing-meta-tags" rel="noreferrer" target="_blank">A/B testing</a> to compare different versions of your web pages and conducting regular <a href="https://www.wix.com/blog/website-maintenance" rel="noreferrer" target="_blank">website maintenance</a> to ensure all functionalities are up to date is crucial for your site&apos;s efficiency. This not only enhances visitor experiences by offering a seamless browsing journey but also helps in identifying potential issues at an early stage. </p>
  901. <p><br /></p>
  902. <p><br /></p>
  903. <h2>How to plan a website FAQ</h2>
  904. <p><br /></p>
  905. <ul>
  906.  <li><h3><span style="background-color: rgb(255, 255, 255);"><strong>How do I plan a website project budget?</strong></span></h3><p><span style="background-color: rgb(255, 255, 255);">Budget can have a significant impact on website planning. Limited resources may require prioritizing certain features or functionalities over others. It&apos;s important to determine what aspects of the website are essential and allocate funds accordingly. Creativity and resourcefulness play a vital role in optimizing the website within the given budget, such as leveraging cost-effective tools and technologies.</span></p></li>
  907.  <li><h3>What technical requirements are important to consider when planning a website?</h3><p>When planning a website, it&apos;s important to consider key technical requirements that affect speed, user experience, online visibility, and overall website management. These include web hosting, domain name, content management system (CMS), <a href="https://www.wix.com/accessibility" rel="noreferrer" target="_blank">website accessibility</a>, mobile design, SEO, security and integrations.</p></li>
  908.  <li><h3>Who should have input in the website planning stage?</h3><p>To strike a balance between involving the right people and achieving efficient results, you should take into account the size and complexity of the project. For large projects you may need expertise from multiple stakeholders such as designers, developers, marketers and project managers. However, for smaller projects or personal websites, the necessary input may be less extensive.</p></li>
  909. </ul>
  910. <p><br /></p>]]></content:encoded></item><item><title><![CDATA[Blogging vs. Instagram: Which should you choose?]]></title><description><![CDATA[We’ll break down the pros and cons of starting a blog versus marketing on social media via Instagram.]]></description><link>https://www.wix.com/blog/blogging-vs-instagram</link><guid isPermaLink="false">6603bfbf74dc2be5d8138806</guid><category><![CDATA[Website Essentials]]></category><pubDate>Wed, 27 Mar 2024 07:04:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5af200_375c905628be42d2808f88f4f0180845~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Tomasis</dc:creator><content:encoded><![CDATA[<p><span style="background-color: transparent;"><strong>Get started by: </strong></span><a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;"><strong>Creating a website →</strong></span></a><span style="background-color: transparent;"><strong> | </strong></span><a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;"><strong>Getting a domain →</strong></span></a></p>
  911. <p><br /></p>
  912. <figure><img src="https://static.wixstatic.com/media/5af200_375c905628be42d2808f88f4f0180845~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="blogging vs instagram and which to choose"></figure>
  913. <p><br /></p>
  914. <p><span style="background-color: transparent;">Blogging has been around since the dawn of the internet while Instagram has been around since, well, the rise of the selfie culture. Today, both remain popular and promising marketing channels. </span></p>
  915. <p><br /></p>
  916. <p><span style="background-color: transparent;">But if you’re struggling to decide which one to focus on, then you’ve come to the right place. In this blog, we’ll break down the pros and cons of </span><a href="https://www.wix.com/blog/how-to-start-a-blog" target="_blank"><span style="background-color: transparent;">starting a blog</span></a><span style="background-color: transparent;"> versus </span><a href="https://www.wix.com/blog/social-media-marketing" target="_blank"><span style="background-color: transparent;">marketing on social media</span></a><span style="background-color: transparent;"> via Instagram. Throughout you’ll hear from a couple of our experts at Wix to help you make the decision that’s best for you.</span></p>
  917. <p><br /></p>
  918. <p><br /></p>
  919. <h2><span style="background-color: transparent;">Blogging vs. Instagram: how to decide which one’s right for you </span></h2>
  920. <p><br /></p>
  921. <p><span style="background-color: transparent;">Bear in mind that deciding the right channel to prioritize is not a question of which platform is intrinsically better. Rather, it’s about deciding what’s the best fit for you and your business. </span></p>
  922. <p><br /></p>
  923. <p><span style="background-color: transparent;">There are many different factors to weigh, including:</span></p>
  924. <p><br /></p>
  925. <ul>
  926.  <li><p><span style="background-color: transparent;"><strong>What do you (or your team) like doing? </strong></span><span style="background-color: transparent;">Do you find strength behind a keyboard or do you thrive in front of the camera? Similarly, do you identify as a wordsmith, a photographer, a graphic designer or something else? </span>
  927. </p></li>
  928.  <li><p><span style="background-color: transparent;"><strong>What do you want to achieve through your content? </strong></span><span style="background-color: transparent;">Are you looking to promote a business or are you trying to build up your personal brand? Moreover, are you looking at blogging or Instagram as a creative outlet—or as something to ultimately drive sales?</span>
  929. </p></li>
  930.  <li><p><span style="background-color: transparent;"><strong>Which matches your brand? </strong></span><span style="background-color: transparent;">Whether you’re building up a personal or business brand, what medium(s) match your line of work and personality? </span>
  931. </p></li>
  932.  <li><p><span style="background-color: transparent;"><strong>Where does your audience hang out? </strong></span><span style="background-color: transparent;">What types of content does your target audience like to consume? How frequently?</span>
  933. </p></li>
  934.  <li><p><span style="background-color: transparent;"><strong>What is the competition like? </strong></span><span style="background-color: transparent;">When you look at other people or brands that you aspire to be like, where are they most engaged? How do they spend their time and marketing dollars?</span></p></li>
  935. </ul>
  936. <p><br /></p>
  937. <p><br /></p>
  938. <h2><span style="background-color: transparent;">Blogging vs. Instagram: a detailed breakdown</span></h2>
  939. <p><br /></p>
  940. <p><span style="background-color: transparent;">Of course, it helps to understand how the platforms differ and what each will entail to get off the ground. Below, we’ll look at how blogging compares to Instagram from various important aspects from a marketing perspective.  </span></p>
  941. <p><br /></p>
  942. <p><br /></p>
  943. <h3><span style="background-color: transparent;">Audience: blogging  </span></h3>
  944. <p><br /></p>
  945. <p><span style="background-color: transparent;">When it comes to </span><span style="background-color: transparent;"><strong>blogging</strong></span><span style="background-color: transparent;">, &quot;your audience can run the full gamut,” says Allison Lee, editor-in-chief of the Wix Blog. “It’s similar to asking, ‘What’s the typical audience size or makeup for movies?’ It boils down to the topics you choose to cover and how you put yourself out there.”</span></p>
  946. <p><br /></p>
  947. <p><span style="background-color: transparent;">“For example, on the SEO front, every search engine result page is different—for one keyword, you might only engage a couple hundred people with a very niche interest in something. Whereas for another keyword, you might be talking to a crowd of thousands spanning a variety of interests and backgrounds,” she adds.</span></p>
  948. <p><br /></p>
  949. <p><span style="background-color: transparent;">It’s worth noting that the four highest-earning blog niches include food, personal finance, lifestyle and travel, according to a </span><a href="https://www.rankiq.com/most-profitable-blog-niches-study/" target="_blank"><span style="background-color: transparent;">2022 study by RankIQ</span></a><span style="background-color: transparent;">. But both B2B and B2C marketers use content </span><a href="https://www.wix.com/blog/marketing-strategies" target="_blank"><span style="background-color: transparent;">marketing strategies</span></a><span style="background-color: transparent;"> to reach potential customers (91% and 86% respectively, reports </span><a href="https://www.demandsage.com/business-blogging-statistics/" target="_blank"><span style="background-color: transparent;">Demand Sage</span></a><span style="background-color: transparent;">).  </span></p>
  950. <p><br /></p>
  951. <p><br /></p>
  952. <h3><span style="background-color: transparent;">Audience: Instagram</span></h3>
  953. <p><br /></p>
  954. <p><span style="background-color: transparent;">When it comes to </span><span style="background-color: transparent;"><strong>Instagram</strong></span><span style="background-color: transparent;">, “there isn’t really a typical Instagram user,” says Amy Borenstein, Instagram manager at Wix. “What I will say though is that when people use Instagram, they’re looking for quick and digestible content. The attention span for Instagram users is very short (possibly shorter than most other social media platforms).”</span></p>
  955. <p><br /></p>
  956. <p><br /></p>
  957. <p><br /></p>
  958. <figure><img src="https://static.wixstatic.com/media/1f6616_b35f9e791428492f8e271817cd3a61cf~mv2.png/v1/fit/w_1000,h_729,al_c,q_80/file.png"alt="blogging vs instagram - audience"></figure>
  959. <p><br /></p>
  960. <p><br /></p>
  961. <p><span style="background-color: transparent;"><strong>Quick comparison stats:</strong></span></p>
  962. <p><br /></p>
  963. <ul>
  964.  <li><p><span style="background-color: transparent;"><strong>Estimated number of blog readers: </strong></span><span style="background-color: transparent;">Roughly 60% of all internet users read blogs (</span><a href="https://masterblogging.com/blog-readership-statistics/" target="_blank"><span style="background-color: transparent;">Master Blogging</span></a><span style="background-color: transparent;">, 2024) </span></p></li>
  965.  <li><p><span style="background-color: transparent;"><strong>Estimated number of Instagram users:</strong></span><span style="background-color: transparent;"> 2 billion monthly active users (</span><a href="https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/" target="_blank"><span style="background-color: transparent;">Statista</span></a><span style="background-color: transparent;">, 2024)</span></p></li>
  966.  <li><p><span style="background-color: transparent;"><strong>The average age of blog readers: </strong></span><span style="background-color: transparent;">30% are between the ages of 31 and 40, while 37%  are between 40 to 60 years old (</span><a href="https://financesonline.com/number-of-us-bloggers/" target="_blank"><span style="background-color: transparent;">Finances Online</span></a><span style="background-color: transparent;">, 2021/2022)</span></p></li>
  967.  <li><p><span style="background-color: transparent;"><strong>The average age of Instagram users: </strong></span><span style="background-color: transparent;">60% of Instagram users are between 18 to 34 years old (</span><a href="https://www.statista.com/statistics/325587/instagram-global-age-group/" target="_blank"><span style="background-color: transparent;">Statista</span></a><span style="background-color: transparent;">, 2024) </span></p></li>
  968. </ul>
  969. <p><br /></p>
  970. <p><br /></p>
  971. <h3><span style="background-color: transparent;">Content types: blogging</span></h3>
  972. <p><br /></p>
  973. <p><span style="background-color: transparent;">“There’s a unique type of freedom and flexibility that comes with </span><span style="background-color: transparent;"><strong>blogging</strong></span><span style="background-color: transparent;">,” says Allison. “A </span><a href="https://www.wix.com/blog/what-is-a-blog" target="_blank"><span style="background-color: transparent;">blog</span></a><span style="background-color: transparent;"> lets you go as in-depth as you’d like on a topic and play around with how you tell your story.” </span></p>
  974. <p><br /></p>
  975. <p><br /></p>
  976. <p><span style="background-color: transparent;">Blog length can range wildly, as can its presentation. Using a </span><a href="https://www.wix.com/start/blog" target="_blank"><span style="background-color: transparent;">blogging platform</span></a><span style="background-color: transparent;"> like Wix’s </span><a href="https://www.wix.com/start/blog" target="_blank"><span style="background-color: transparent;">blog maker</span></a><span style="background-color: transparent;">, you can create a unique canvas for your blog and incorporate various types of multimedia throughout. Its length will usually depend on the topic or SERP. In other words, a how-to post that’s intended to guide readers through a series of detailed steps may veer on the long side—whereas a news-related piece might be much shorter. </span></p>
  977. <p><br /></p>
  978. <p><span style="background-color: transparent;">Generally speaking, blog posts tend to have a long lifespan. They encourage lengthier engagement, and those that are SEO-optimized or linked from other publications are particularly well-equipped to drive traffic to your site for months or years after publication. </span></p>
  979. <p><br /></p>
  980. <p><br /></p>
  981. <figure><img src="https://static.wixstatic.com/media/a77aa0_cdb0675d03e64d428c22015588400a4b~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="content types: blogging"></figure>
  982. <p><br /></p>
  983. <p><br /></p>
  984. <h3>Content types: Instagram</h3>
  985. <p><br /></p>
  986. <p><span style="background-color: transparent;">By contrast, </span><span style="background-color: transparent;"><strong>Instagram</strong></span><span style="background-color: transparent;"> posts tend to have a shorter shelf life and get buried under new content quickly. They tend to pack the greatest punch at the time of posting, though the conversations that stem from those posts can survive long after they’re created. </span></p>
  987. <p><br /></p>
  988. <p><span style="background-color: transparent;">The strongest posts are short, snappy and visually driven. Instagram captions are limited to 2,200 characters, while videos are capped at 60 minutes (except for Instagram Live videos, which can be as long as four hours; note also that Reels and Stories are capped much earlier). They invite real-time engagement and respect the fact that Instagram is a community-based, but hyper-personalized space.</span></p>
  989. <p><br /></p>
  990. <p><br /></p>
  991. <figure><img src="https://static.wixstatic.com/media/1f6616_4542dc71f66a40dfbee61c13efdb76d7~mv2.png/v1/fit/w_1000,h_792,al_c,q_80/file.png"alt="instagram vs blogging types of content"></figure>
  992. <p><br /></p>
  993. <p><br /></p>
  994. <p><span style="background-color: transparent;"><strong>Quick comparison stats:</strong></span></p>
  995. <p><br /></p>
  996. <ul>
  997.  <li><p><span style="background-color: transparent;"><strong>Average length of a blog: </strong></span><span style="background-color: transparent;">1,416 words (</span><a href="https://optinmonster.com/blogging-statistics/#:~:text=The%20average%20blog%20post%20length,have%20a%20documented%20content%20strategy." target="_blank"><span style="background-color: transparent;">OptinMonster</span></a><span style="background-color: transparent;">, 2023)</span></p></li>
  998.  <li><p><span style="background-color: transparent;"><strong>Average length of an Instagram post:</strong></span><span style="background-color: transparent;"> 26-second-long videos (</span><a href="https://www.adobe.com/creativecloud/video/hub/ideas/correct-instagram-video-length.html#:~:text=Instagram%20videos%20with%20the%20most,Instagram%20videos%20under%2030%20seconds" target="_blank"><span style="background-color: transparent;">Adobe</span></a><span style="background-color: transparent;">)</span></p></li>
  999.  <li><p><span style="background-color: transparent;"><strong>Popular types of blogs: </strong></span><span style="background-color: transparent;">How-to guide, listicle, interview, “what is” post, case study</span></p></li>
  1000.  <li><p><span style="background-color: transparent;"><strong>Popular types of Instagram posts: </strong></span><span style="background-color: transparent;">Carousel, image, video (including Stories and Reels</span><span style="background-color: transparent;"><strong>  </strong></span></p></li>
  1001. </ul>
  1002. <p><br /></p>
  1003. <p><br /></p>
  1004. <h3><span style="background-color: transparent;">Content discovery and ranking algorithms: blogging</span></h3>
  1005. <p><br /></p>
  1006. <p><span style="background-color: transparent;">Success when </span><span style="background-color: transparent;"><strong>blogging </strong></span><span style="background-color: transparent;">often depends on having a unique angle or niche and delivering consistent, high-quality content. Moreover, your SEO strategy will play a big role in driving visitors to your articles—with Google’s search engine being top of mind for most bloggers. </span></p>
  1007. <p><br /></p>
  1008. <p><span style="background-color: transparent;">The challenge is that Google observes hundreds, if not thousands, of signals to rank content. </span></p>
  1009. <p><br /></p>
  1010. <p><span style="background-color: transparent;">As summarized by </span><a href="https://www.google.com/search/howsearchworks/how-search-works/ranking-results/" target="_blank"><span style="background-color: transparent;">Google</span></a><span style="background-color: transparent;"> itself:</span></p>
  1011. <p><br /></p>
  1012. <p><br /></p>
  1013. <p><span style="background-color: transparent;">SEO is a very nuanced, always-evolving sport. But the silver lining is that no two SERPs are the same; even as a newer blog, you have a chance at ranking for long-tail keywords, which aren’t as competitive as short-tail keywords but engage a very specific audience. You don’t have to go toe-to-toe with industry giants. Rather, your SEO competition may consist of blogs, news sites and other publications that aren’t competing for the same business as yours. </span></p>
  1014. <p><br /></p>
  1015. <p><br /></p>
  1016. <h3><span style="background-color: transparent;">Content discovery and ranking algorithms: Instagram</span></h3>
  1017. <p><br /></p>
  1018. <p><span style="background-color: transparent;">Similarly, on </span><span style="background-color: transparent;"><strong>Instagram</strong></span><span style="background-color: transparent;">, &quot;SEO is really important to implement in your strategy,” says Amy. </span></p>
  1019. <p><br /></p>
  1020. <p><br /></p>
  1021. <p><span style="background-color: transparent;">Of course, “SEO” on Instagram means something very different from SEO on Google. There are various avenues for a user to find your content on Instagram, and each avenue has its own ranking algorithm. </span></p>
  1022. <p><br /></p>
  1023. <p><span style="background-color: transparent;">For example, the Instagram Feed algorithm may predict a user’s interests by looking at past activity, followers and post details. Meanwhile, the Instagram Reels algorithm may prioritize factors like video completion rate, user engagement and originality. </span></p>
  1024. <p><br /></p>
  1025. <p><span style="background-color: transparent;">Each Instagram algorithm has matured over time. “Hashtags aren’t enough anymore to make sure your content is seen,” notes Amy. “Writing engaging captions that promote viewers to comment will help get the algorithm to push your content.”</span></p>
  1026. <p><br /></p>
  1027. <p><br /></p>
  1028. <p><span style="background-color: transparent;"><strong>Quick comparison stats:</strong></span></p>
  1029. <p><br /></p>
  1030. <ul>
  1031.  <li><p><span style="background-color: transparent;"><strong>Top discovery channels for blogs: </strong></span><span style="background-color: transparent;">Search queries, predominantly on Google</span></p></li>
  1032.  <li><p><span style="background-color: transparent;"><strong>Top discovery channels for Instagram: </strong></span><span style="background-color: transparent;">Features like the Explore page, Stories and Reels</span></p></li>
  1033.  <li><p><span style="background-color: transparent;"><strong>Top ranking factors for blogs (Google): </strong></span><span style="background-color: transparent;">Relevance, quality, backlinks, usability, on-page experience, technical SEO </span></p></li>
  1034.  <li><p><span style="background-color: transparent;"><strong>Top ranking factors for Instagram (Feed): </strong></span><span style="background-color: transparent;">Post engagement, poster details, interaction history, personal interests </span></p></li>
  1035. </ul>
  1036. <p><br /></p>
  1037. <p><br /></p>
  1038. <h3><span style="background-color: transparent;">Monetization opportunities: blogging </span></h3>
  1039. <p><br /></p>
  1040. <p><span style="background-color: transparent;"><strong>Blogging </strong></span><span style="background-color: transparent;">can open you up to a variety of opportunities to generate money, including via sponsored posts, affiliate marketing and sales of physical products through your article. Or, </span><a href="https://www.wix.com/blog/how-to-monetize-blog" target="_blank"><span style="background-color: transparent;">monetize your blog</span></a><span style="background-color: transparent;"> by offering exclusive content to paying subscribers. </span></p>
  1041. <p><br /></p>
  1042. <p><span style="background-color: transparent;">“If you use a platform like Wix,” Allison adds, “you can easily experiment with these things. You can launch a community, an online course, a subscription program and/or print-on-demand products—all from one space.” </span></p>
  1043. <p><br /></p>
  1044. <p><span style="background-color: transparent;">The beauty of a blog is that it’s a branded channel, where most readers expect to click around and discover other content (or products) that your brand has to offer. </span></p>
  1045. <p><br /></p>
  1046. <p><br /></p>
  1047. <figure><img src="https://static.wixstatic.com/media/1f6616_d1c6b085fca1480ca20ad9fad634b099~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="instagram vs blogging - blogging monetization"></figure>
  1048. <p><br /></p>
  1049. <p><br /></p>
  1050. <h3><span style="background-color: transparent;">Monetization opportunities: Instagram </span></h3>
  1051. <p><br /></p>
  1052. <p><span style="background-color: transparent;"><strong>Instagram</strong></span><span style="background-color: transparent;">, on the other hand, is less focused on your brand and more focused on the larger community. It has its fair share of monetization opportunities, too—but most will be oriented at keeping people on Instagram as opposed to driving them to your site. </span></p>
  1053. <p><br /></p>
  1054. <p><span style="background-color: transparent;">That said, “Instagram shopping is a great way to monetize your business on social media,” recommends Amy. “This allows customers to see details about your product like price and colorways directly on the Instagram app. However, it can also drive traffic to your website and make more sales.” </span></p>
  1055. <p><br /></p>
  1056. <p><span style="background-color: transparent;">Other opportunities include affiliate links, sponsored content, IGTV ads and Instagram Live Badges that followers can purchase to support your account. </span></p>
  1057. <p><br /></p>
  1058. <p><span style="background-color: transparent;">“But keep in mind, though, when maintaining a business Instagram account is that you shouldn’t look at Instagram as a free place to post ads,” warns Amy.  </span></p>
  1059. <p><br /></p>
  1060. <p><br /></p>
  1061. <p><span style="background-color: transparent;"><strong>Quick comparison stats:</strong></span></p>
  1062. <p><br /></p>
  1063. <ul>
  1064.  <li><p><span style="background-color: transparent;"><strong>Top monetization opportunities on a blog: </strong></span><span style="background-color: transparent;">Sponsored posts, affiliate links, subscription-based content, selling digital or physical products </span></p></li>
  1065.  <li><p><span style="background-color: transparent;"><strong>Top monetization opportunities on Instagram: </strong></span><span style="background-color: transparent;">Sponsored posts, affiliate links, Instagram shopping, badges, IGTV ads</span></p></li>
  1066. </ul>
  1067. <p><br /></p>
  1068. <p><br /></p>
  1069. <h2><span style="background-color: transparent;">Benefits of starting a blog first </span></h2>
  1070. <p><br /></p>
  1071. <p><span style="background-color: transparent;">So, is it best to start a blog or an Instagram account first? To reiterate, there’s no one universally correct answer, nor one easy answer. Both take grit. However, if your strength is in writing and you notice a need for more in-depth, educational content among your audience, then a blog may be a natural fit. </span></p>
  1072. <p><br /></p>
  1073. <p><span style="background-color: transparent;">Moreover, by starting a blog first, you can equip yourself with content that can later be repurposed for Instagram. (One blog could even inspire </span><em><span style="background-color: transparent;">multiple</span></em><span style="background-color: transparent;"> Instagram posts.) </span></p>
  1074. <p><br /></p>
  1075. <p><br /></p>
  1076. <figure><img src="https://static.wixstatic.com/media/5af200_9de1ee1ef3824902800aef4fa53f1698~mv2.png/v1/fit/w_925,h_483,al_c,q_80/file.png"alt="blogging vs instagram - start a blog first"></figure>
  1077. <p><br /></p>
  1078. <p><br /></p>
  1079. <p><span style="background-color: transparent;">To summarize the benefits of focusing on a blog: </span></p>
  1080. <p><br /></p>
  1081. <ul>
  1082.  <li><p><span style="background-color: transparent;"><strong>You have full ownership. </strong></span><span style="background-color: transparent;">While on Instagram, you&apos;re at the mercy of the platform&apos;s rules and algorithm (which can change without notice), you fully own your blog content. You get to decide how it’s shown and what gets posted. You don’t have to worry about the plug getting pulled overnight.</span>
  1083. </p></li>
  1084.  <li><p><span style="background-color: transparent;"><strong>You can gain an SEO advantage</strong></span><span style="background-color: transparent;">. Blogs allow you to delve into topics with the kind of detail that search engines love. By targeting specific keywords and providing thorough answers, you can improve your chances of ranking higher in search results, which is vital when you’re running or </span><a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;">making a website</span></a><span style="background-color: transparent;">.</span>
  1085. </p></li>
  1086.  <li><p><span style="background-color: transparent;"><strong>You can focus on evergreen content. </strong></span><span style="background-color: transparent;">While Instagram rewards real-time </span><a href="https://www.wix.com/encyclopedia/definition/engagement" rel="noreferrer" target="_blank"><span style="background-color: transparent;">engagement</span></a><span style="background-color: transparent;">, a blog can continue bearing fruit months or years after you’ve published it. “It can drive lots of passive and free income, in addition to traffic, even if you need to take a bit of a breather from your blog,” says Allison.</span></p></li>
  1087. </ul>
  1088. <p><br /></p>
  1089. <p><br /></p>
  1090. <h2><span style="background-color: transparent;">Benefits of starting with Instagram </span></h2>
  1091. <p><br /></p>
  1092. <p><span style="background-color: transparent;">If you’re less eager about long-form content and prefer expressing yourself through visual means, Instagram may be your top choice. Snapping a photo or filming a behind-the-scenes video may be much easier than sitting down to write a blog. </span></p>
  1093. <p><br /></p>
  1094. <p><span style="background-color: transparent;">Instagram additionally offers more immediate, two-way feedback so if your goal is to network and engage in conversations, Instagram may be more your speed.  </span></p>
  1095. <p><br /></p>
  1096. <p><br /></p>
  1097. <figure><img src="https://static.wixstatic.com/media/1f6616_3b3aa493169f483b814aa1b46e152fd7~mv2.png/v1/fit/w_1000,h_791,al_c,q_80/file.png"alt="blogging vs instagram - benefits of instagram first"></figure>
  1098. <p><br /></p>
  1099. <p><br /></p>
  1100. <p><span style="background-color: transparent;">A word of encouragement from Amy:</span></p>
  1101. <p><br /></p>
  1102. <p><br /></p>
  1103. <p><span style="background-color: transparent;">To summarize the benefits of prioritizing an </span><a href="https://www.wix.com/blog/instagram-business-account" target="_blank"><span style="background-color: transparent;">Instagram business account</span></a><span style="background-color: transparent;">: </span></p>
  1104. <p><br /></p>
  1105. <ul>
  1106.  <li><p><span style="background-color: transparent;"><strong>You can focus on visual storytelling</strong></span><span style="background-color: transparent;">. Instagram is the perfect canvas to paint your brand&apos;s story. Through photos, videos and Reels, you can craft a visual narrative that speaks to your audience and showcases your brand’s personalities.</span>
  1107. </p></li>
  1108.  <li><p><span style="background-color: transparent;"><strong>You can enjoy immediate feedback</strong></span><span style="background-color: transparent;">. Features like polls, questions and direct messages encourage interaction, making it easier to connect with followers on a personal level.</span>
  1109. </p></li>
  1110.  <li><p><span style="background-color: transparent;"><strong>You can participate in influencer partnerships and brand collaborations</strong></span><span style="background-color: transparent;">. Needless to say, collaborating with Instagram influencers can amplify your reach and credibility. You can tap into active communities and gain trust through association with these partners.</span></p></li>
  1111. </ul>]]></content:encoded></item><item><title><![CDATA[How to make money blogging: the complete free guide]]></title><description><![CDATA[Here’s how to make money blogging, including steps for building your readership and earning revenue.]]></description><link>https://www.wix.com/blog/how-to-make-money-blogging</link><guid isPermaLink="false">6441292ccb37f19f5735c253</guid><category><![CDATA[Website Essentials]]></category><pubDate>Tue, 26 Mar 2024 21:15:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4a5235_6e65909c6c9e47c0a23ab033c7b86f24~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kristin Addis</dc:creator><content:encoded><![CDATA[<p><span style="background-color: transparent;"><strong>Get started by: </strong></span><a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;"><strong>Creating a website →</strong></span></a><span style="background-color: transparent;"><strong> | </strong></span><a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;"><strong>Getting a domain →</strong></span></a></p>
  1112. <p><br /></p>
  1113. <figure><img src="https://static.wixstatic.com/media/4a5235_6e65909c6c9e47c0a23ab033c7b86f24~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="How to make money blogging with family blog showing products for picnic"></figure>
  1114. <p><br /></p>
  1115. <p style="text-align: left;">Making money blogging sounds like a dream. Not only do you get to work independently and skip the 9-to-5, but you can also blog from anywhere in the world about the topics of your choice. While it involves hard work, even beginners can achieve this with the right strategy.</p>
  1116. <p><br /></p>
  1117. <p>You’ll need to<a href="https://www.wix.com/start/blog" target="_blank"> create a blog</a>, of course, in order to become a part of the <a href="https://www.wix.com/encyclopedia/definition/blogosphere" target="_blank">blogosphere.</a> After that, you’ll need to grow your audience. Whether you want a side hustle or a career, this comprehensive guide will walk you through actionable steps on<a href="https://www.wix.com/blog/how-to-start-a-blog" target="_blank"> how to start a blog</a>, build your readership and grow your blog. Then, you’ll learn about using the robust tools that can help you learn how to make money blogging, turning your website traffic into money and potentially <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">starting a business</a> online.</p>
  1118. <p><br /></p>
  1119. <p><br /></p>
  1120. <p><br /></p>
  1121. <a href="https://www.youtube.com/watch?v=wGqt6m1lTG8"><img src="https://i.ytimg.com/vi/wGqt6m1lTG8/maxresdefault.jpg" width="1280" height="720"></a>
  1122. <p><br /></p>
  1123. <p style="text-align: center;"><strong>Ready to make money with a blog? Get started on your blog with</strong><a href="https://users.wix.com/signin?loginDialogContext=signup&utm_campaign=bd_blog" target="_blank"><strong> Wix</strong></a><strong>.</strong></p>
  1124. <p><br /></p>
  1125. <p><br /></p>
  1126. <h2>How much money can you make blogging?</h2>
  1127. <p><br /></p>
  1128. <p>Before we dive into the steps to make money blogging, let’s talk about how much you can actually earn.</p>
  1129. <p><br /></p>
  1130. <p>How much money can you make when<a href="https://www.wix.com/blog/blogging-for-beginners" target="_blank"> blogging as a beginner</a>? Finance blog Millennial Money reports that after just two years of building traffic and subscribers to this <a href="https://www.wix.com/blog/types-of-websites" target="_blank">type of a website,</a> bloggers can make<a href="https://millennialmoney.com/how-much-money-make-blogging/" target="_blank"> upwards of $100,000</a> annually. Within the first year, bloggers can make $500-$2,000 per month.</p>
  1131. <p><br /></p>
  1132. <p>Let’s look at a few examples from<a href="https://bloggerspassion.com/top-bloggers-income-report/#Earlier_Months_Income_Report_for_Top_Bloggers" target="_blank"> this study of successful bloggers</a>:</p>
  1133. <p><br /></p>
  1134. <figure><img src="https://static.wixstatic.com/media/84b06e_c2971f34f6194432a37c64ac3775e336~mv2.jpg/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="chart of successful bloggers making money, including monthly income and sources"></figure>
  1135. <p><br /></p>
  1136. <p><br /></p>
  1137. <p>As you can see, you can earn a wide income range as a blogger. But aside from the numbers, remember these important takeaways before you begin:</p>
  1138. <p><br /></p>
  1139. <ol>
  1140.  <li><p>You can make money blogging even if you&apos;re not a professional writer.</p></li>
  1141.  <li><p>It’s possible to use more than one strategy to bring in revenue with your blog.</p></li>
  1142.  <li><p>Successful bloggers make money using many of the same strategies.</p></li>
  1143. </ol>
  1144. <p><br /></p>
  1145. <p>Let’s break these ideas down and identify these strategies.</p>
  1146. <p><br /></p>
  1147. <p><br /></p>
  1148. <h2>How to make money blogging in 10 steps</h2>
  1149. <p><br /></p>
  1150. <p>Follow these 10 actionable steps to hone in on your craft and monetize your blogging efforts:</p>
  1151. <p><br /></p>
  1152. <ol>
  1153.  <li><p><a href="#ds5v2" rel="noopener noreferrer">Choose a profitable niche</a> </p></li>
  1154.  <li><p><a href="#uaf" rel="noopener noreferrer">Scale your blog content</a> </p></li>
  1155.  <li><p><a href="#9gj8f" rel="noopener noreferrer">Build a reputation</a> </p></li>
  1156.  <li><p><a href="#53hg4" rel="noopener noreferrer">Promote and grow</a> </p></li>
  1157.  <li><p><a href="#8iepm" rel="noopener noreferrer">Advertise within your blog</a> </p></li>
  1158.  <li><p><a href="#il7s" rel="noopener noreferrer">Offer paid subscriptions</a> </p></li>
  1159.  <li><p><a href="#6ctrq" rel="noopener noreferrer">Sell merchandise</a> </p></li>
  1160.  <li><p><a href="#1mkf9" rel="noopener noreferrer">Become an affiliate</a> </p></li>
  1161.  <li><p><a href="#a2lfe" rel="noopener noreferrer">Write sponsored content</a> </p></li>
  1162.  <li><p><a href="#a2lfe" rel="noopener noreferrer">Provide consulting services</a> </p></li>
  1163. </ol>
  1164. <p><br /></p>
  1165. <p><br /></p>
  1166. <h2>How to make money blogging, part 1: build your online presence</h2>
  1167. <p><br /></p>
  1168. <p>Before you start making money, you’ll need to consider <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">making a website</a>, <a href="https://www.wix.com/blog/how-to-start-a-blog" target="_blank">starting a blog</a> and growing your audience. Think of it this way: More traffic to your blog can equal more money.</p>
  1169. <p><br /></p>
  1170. <p>For that reason, earning money begins with choosing a strategic blogging niche and spreading the word about your blog. Here’s how to do it:</p>
  1171. <p><br /></p>
  1172. <p><br /></p>
  1173. <h2>01. Choose a profitable niche</h2>
  1174. <p><br /></p>
  1175. <p>If you’re just starting a blog, you&apos;re probably asking yourself—<em>What should I write about?</em></p>
  1176. <p><br /></p>
  1177. <p>Before you dive into writing, you’ll need to select a niche. Pick one overarching theme in a particular field for your blog to attract a targeted group of fans.</p>
  1178. <p><br /></p>
  1179. <p>Start with your passions when selecting your niche—after all, you’ll dedicate lots of time and effort to this subject. But if you seriously want to make money blogging, you also need to think about what subjects people will want to read about, and if those subjects are financially viable. </p>
  1180. <p><br /></p>
  1181. <p>Look at <a href="https://cupofjo.com/" target="_blank">Cup of Jo</a>, for example, a daily women’s lifestyle site that explores topics like food, culture, style, travel, relationships and parenting. Founded in 2007, the popular blog “receives over 4 million monthly page views and almost 1 million monthly unique visitors,” according to the site. By narrowing in on a specific niche and providing relevant and relatable content to the right audience, founder Joanna Goddard has cultivated a strong community and deeply engaged readership. </p>
  1182. <p><br /></p>
  1183. <p>With that in mind, ask yourself these three questions when choosing a<a href="https://www.wix.com/blog/blog-niche-ideas" target="_blank"> blog niche</a>:</p>
  1184. <p><br /></p>
  1185. <ul>
  1186.  <li><p>What are my interests?</p></li>
  1187.  <li><p>Who is my audience?</p></li>
  1188.  <li><p>Which topics are profitable? (Learn more about <a href="https://www.wix.com/blog/how-to-make-money-as-a-food-blogger" rel="noreferrer" target="_blank">how to make money as a food blogger</a>)</p></li>
  1189. </ul>
  1190. <p><br /></p>
  1191. <h3>Question 1: What are my interests?</h3>
  1192. <p><br /></p>
  1193. <p>You’ll want to write about a topic you’re passionate and knowledgeable about to sustain your blogging efforts for the long term. </p>
  1194. <p><br /></p>
  1195. <p>Consider your level of professional experience as well. If you have no prior connections to your blogging niche, you’ll find it harder to establish yourself as a credible source in that industry.</p>
  1196. <p><br /></p>
  1197. <p>On the other hand, if you have work experience, educational background or connections in a particular field, you can <a href="https://www.wix.com/blog/how-to-write-a-blog-post-with-examples" target="_blank">write blog posts</a> about those subjects and build trust among your readership. Take a look at these<a href="https://www.wix.com/blog/blog-ideas" target="_blank"> blog ideas</a>—they&apos;ll jumpstart your imagination.</p>
  1198. <p><br /></p>
  1199. <p><br /></p>
  1200. <figure><img src="https://static.wixstatic.com/media/84b06e_df4accbe06ab43549a878b12e2a61927~mv2.jpg/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="Fashion blog template example"></figure>
  1201. <p><br /></p>
  1202. <p><br /></p>
  1203. <h3>Question 2: Who is my audience?</h3>
  1204. <p><br /></p>
  1205. <p>Readers will flock to blogs that provide in-demand information and insight. After you’ve decided on your niche, think about which readers you may attract, the problems they face and the solutions they seek. This way, you can create and monetize a blog that provides this group the answers they need. </p>
  1206. <p><br /></p>
  1207. <p><br /></p>
  1208. <h3>Question 3: Which topics are profitable?</h3>
  1209. <p><br /></p>
  1210. <p>While you can blog about nearly anything, some blog niches can earn more money than others. To anticipate whether you can make money blogging with a particular niche, consider the sales opportunities in that subject area. For instance, a cooking blog could promote affiliate links in an article about the top kitchen appliances or sell ad space to culinary brands. A digital <a href="https://www.wix.com/blog/how-to-start-a-marketing-blog" target="_blank">marketing blog</a> could sell e-books or offer consulting services. </p>
  1211. <p><br /></p>
  1212. <p><br /></p>
  1213. <h3>Types of blogs that make money</h3>
  1214. <p><br /></p>
  1215. <p>Several<a href="https://www.wix.com/blog/types-of-blogs" target="_blank"> types of blogs</a> can be profitable if you know how to manage them strategically but here are the most common:</p>
  1216. <p><br /></p>
  1217. <ul>
  1218.  <li><p>Business and <a href="https://www.wix.com/blog/how-to-start-a-marketing-blog" rel="noreferrer" target="_blank">marketing blogs</a></p></li>
  1219.  <li><p><a href="https://www.wix.com/blog/how-to-start-a-finance-blog" rel="noreferrer" target="_blank">Finance blog</a></p></li>
  1220.  <li><p><a href="https://www.wix.com/blog/how-to-start-a-health-blog" target="_blank">Health blogs</a> </p></li>
  1221.  <li><p><a href="https://www.wix.com/blog/how-to-start-a-fashion-blog" target="_blank">Fashion blogs</a></p></li>
  1222.  <li><p>DIY and <a href="https://www.wix.com/blog/how-to-start-a-craft-blog" rel="noreferrer" target="_blank">crafts blogs</a></p></li>
  1223.  <li><p>Nutrition and<a href="https://www.wix.com/blog/how-to-start-food-blog" target="_blank"> food blogs</a></p></li>
  1224.  <li><p><a href="https://www.wix.com/blog/how-to-start-a-lifestyle-blog" rel="noreferrer" target="_blank">Lifestyle blogs</a></p></li>
  1225.  <li><p>Travel blogs: <a href="https://www.wix.com/blog/how-to-make-money-as-a-travel-blogger" rel="noreferrer" target="_blank">How to make money as a travel blogger</a></p></li>
  1226. </ul>
  1227. <p><br /></p>
  1228. <p>Whichever niche you choose for your blog, think about how you’ll monetize it from the beginning and set income goals to build a strong foundation.</p>
  1229. <p><br /></p>
  1230. <p>If you’re still stuck on what niche to focus on, these<a href="https://www.wix.com/blog/blog-examples" target="_blank"> blog examples</a> can help provide guidance.</p>
  1231. <p><br /></p>
  1232. <p><br /></p>
  1233. <h2>02. Scale your blog content</h2>
  1234. <p><br /></p>
  1235. <p>Now that you’ve selected your blog niche, it’s time to start creating content. As you begin, keep in mind that the research and planning behind your articles can influence your blog’s financial success just as much as the writing itself. </p>
  1236. <p><br /></p>
  1237. <p>On top of that, you’ll want to upload new content consistently and frequently without compromising on quality. Here’s what you should know as you start creating and scaling your content:</p>
  1238. <p><br /></p>
  1239. <h3>Choose the right blog topics</h3>
  1240. <p><br /></p>
  1241. <p>Just as you selected a strategic blog niche, you’ll also want to choose strategic topics to write about. The best topics must accomplish two things:</p>
  1242. <ul>
  1243.  <li><p>They address the needs of your target audience and offer them a thoughtful, actionable solution.
  1244. </p></li>
  1245.  <li><p>They target keywords with high search volumes—a number that indicates how many people look up a given word or topic during a selected time frame (typically one month). The higher the keyword volume, the more historic interest in that topic. When your articles provide a thorough answer to people’s search queries, the more likely it will organically rank on search engines—which, in turn, will bring people to your site.</p></li>
  1246. </ul>
  1247. <p><br /></p>
  1248. <p>Don’t overlook the importance of <a href="https://www.wix.com/blog/how-to-write-a-headline" target="_blank">writing headlines</a>, either. The catchier your<a href="https://www.wix.com/blog/how-to-write-catchy-blog-titles" target="_blank"> blog titles</a>, the more likely people will click to read the content.</p>
  1249. <p><br /></p>
  1250. <p><strong>Tip:</strong> Use a handy <a href="https://www.wix.com/tools/title-generator" target="_blank">title generator</a> tool to craft effective headlines that grab readers’ attention.</p>
  1251. <p><br /></p>
  1252. <p><br /></p>
  1253. <figure><img src="https://static.wixstatic.com/media/84b06e_b3249403f6004dccb6498a03b1b989af~mv2.jpg/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="blog topic ideas for making money"></figure>
  1254. <p><br /></p>
  1255. <p><br /></p>
  1256. <h3>Post blog content consistently</h3>
  1257. <p><br /></p>
  1258. <p>To get more site visitors, you’ll need to post fresh content frequently. Based on the size and needs of your blog, the frequency of posting may vary. <a href="https://blog.hubspot.com/marketing/blogging-frequency-benchmarks" target="_blank">HubSpot recommends</a> one to four posts per week, but some larger companies may post an article daily, or in some cases multiple times a day. </p>
  1259. <p><br /></p>
  1260. <p>On top of that, you’ll want to stay consistent in your publishing cadence. Don’t release a huge batch of articles one week, only to publish nothing the following week. Instead, create an editorial calendar and plan a consistent publishing schedule ahead of time. </p>
  1261. <p><br /></p>
  1262. <p><br /></p>
  1263. <figure><img src="https://static.wixstatic.com/media/84b06e_02fd949cf9044a9299d539b5e83396ee~mv2.jpg/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="example of blog publishing schedule calendar"></figure>
  1264. <p><br /></p>
  1265. <p><br /></p>
  1266. <h3>Distribute the workload</h3>
  1267. <p><br /></p>
  1268. <p>As you consider how to make money blogging, remember that while you’re building your online presence, you’re also sharpening your entrepreneurial skills. You’ll soon find it hard to create upwards of three posts per week while also managing your business. Still, don’t let that slow you down. Consider getting extra help as you launch your blog so that you can scale your content quickly. You can do this by:</p>
  1269. <ul>
  1270.  <li><p>Outsourcing some content to freelancers
  1271. </p></li>
  1272.  <li><p>Letting other bloggers publish articles on your site (a great free option for you that also gives publicity to the guest contributor).</p></li>
  1273. </ul>
  1274. <p><br /></p>
  1275. <p>Whichever option you choose, structure your workload to focus on business strategy as well as writing.</p>
  1276. <p><br /></p>
  1277. <p><br /></p>
  1278. <a href="https://www.youtube.com/watch?v=50SRqIebD_0&t=1s"><img src="https://i.ytimg.com/vi/50SRqIebD_0/maxresdefault.jpg" width="1280" height="720"></a>
  1279. <p style="text-align: center;"><strong>Ready to get blogging? Get started with</strong><a href="https://users.wix.com/signin?utm_campaign=bd_blog&experiment_id=intextcta&_gl=1*1vt4srv*_ga*MjA4MDk3NjA3NS4xNjYwNTUwMTEw*_ga_H314XQHSPY*MTY2MDU1MDE0NC4xLjAuMTY2MDU1MDE0OC41Ng..&loginDialogContext=signup&forceRender=true" target="_blank"><strong> Wix</strong></a><strong>.</strong></p>
  1280. <p><br /></p>
  1281. <p><br /></p>
  1282. <h2>03. Build a reputation</h2>
  1283. <p><br /></p>
  1284. <p>Once you’ve created a large amount of strategic content, establish yourself as an authority in your field as the next step toward making money blogging. These tips will help guide you:</p>
  1285. <p><br /></p>
  1286. <h3>Try guest blogging</h3>
  1287. <p><br /></p>
  1288. <p>Start by expanding your online presence, particularly in the <a href="https://www.wix.com/encyclopedia/definition/blogosphere" target="_blank">blogosphere</a>. You can reach out to online publications in your niche and pitch ideas for guest posts. Remember to send a link to your blog alongside your pitch as evidence of your experience in the field.</p>
  1289. <p><br /></p>
  1290. <p>To find guest blogging opportunities, browse your favorite publications to see if they publish content by outside contributors. Here is a list of <a href="https://bettermarketing.pub/a-monster-list-of-101-guest-posting-publications-and-sites-12ae1c28acaf" target="_blank">101 guest posting publications and sites</a> that might be worth reaching out to. Some include:</p>
  1291. <p><br /></p>
  1292. <ul>
  1293.  <li><p><a href="https://mashable.com/about/contact-us" target="_blank">Mashable</a></p></li>
  1294.  <li><p><a href="https://www.smashingmagazine.com/write-for-us/" target="_blank">Smashing Magazine</a></p></li>
  1295.  <li><p><a href="https://copyblogger.com/guest-post-guidelines/" target="_blank">CopyBlogger</a></p></li>
  1296.  <li><p><a href="https://www.entrepreneur.com/page/entrepreneur-leadership-network-writer-guidelines/276150" target="_blank">Entrepreneur.com</a></p></li>
  1297.  <li><p><a href="https://help.nytimes.com/hc/en-us/articles/115014809107-How-to-submit-an-Op-Ed-article" target="_blank">New York Times Op-Ed Section</a></p></li>
  1298.  <li><p><a href="https://www.inc.com/columnist-proposal-pitch-form.html" target="_blank">Inc.com</a></p></li>
  1299.  <li><p><a href="https://www.businessinsider.com/how-to-write-for-business-insider-2020-4" target="_blank">Business Insider</a></p></li>
  1300.  <li><p><a href="https://www.forbes.com/contact/#3bf635ac7de2" target="_blank">Forbes Opinion Section</a></p></li>
  1301. </ul>
  1302. <p><br /></p>
  1303. <p>Alternatively, if you follow any bloggers in your niche, you can search for their name online and see where they’re getting published. That will point you toward sites that accept guest content.</p>
  1304. <p><br /></p>
  1305. <p>From there, you can pitch an idea to a writer or editor over email or via LinkedIn. If you already have a relationship with them on Twitter, you can also pitch them ideas there. Professionals in the online publishing world commonly use these social media platforms.</p>
  1306. <p><br /></p>
  1307. <p>Don’t be discouraged if a publication doesn’t accept your pitch right away. Rejections are commonplace even for seasoned professionals in the publishing world. Your pitches will be accepted as you improve your outreach efforts. Besides, the more content you have published, the more you’ll build up your reputation—and the more likely a publication will want to publish you in the future.</p>
  1308. <p><br /></p>
  1309. <p>If you’re lucky, some publications may offer you payment for your contributed content—a great start to making money blogging. That said, even if guest posting doesn&apos;t compensate you financially, it’s still valuable. In return, you get to network with others in your field, grow your readership and establish your expertise and authority. With enough experience, you could eventually land your own guest column.</p>
  1310. <p><br /></p>
  1311. <p>Guest blogging also provides backlinks to your own blog—an important search engine optimization (SEO) signal. Read this article for more tips on<a href="https://www.wix.com/blog/blog-seo" target="_blank"> SEO for bloggers</a>.</p>
  1312. <p><br /></p>
  1313. <p><br /></p>
  1314. <h3>Collaborate with experts</h3>
  1315. <p><br /></p>
  1316. <p>You can also work closely with other experts in your field to establish credibility, gain exposure and build an audience.</p>
  1317. <p><br /></p>
  1318. <p>Reach out to professionals within your blogging niche—for example, a successful guest writer you follow or the editor of your favorite publication. Ask if you can conduct an interview with them, either as a guest post or for publication on your own blog. While this may seem like a bold request, people in this position often happily give interviews since it also increases their exposure.</p>
  1319. <p><br /></p>
  1320. <p>Likewise, you can cross-promote other bloggers in your industry. Give their articles a shoutout on your social media posts and blog, and engage with them on Twitter. They’ll likely start reading your content to return the favor.</p>
  1321. <p><br /></p>
  1322. <p><br /></p>
  1323. <h2>04. Promote and grow</h2>
  1324. <p><br /></p>
  1325. <p>The more people read your blog, the more easily you can earn an income from it. For that reason, growing your <a href="https://www.wix.com/encyclopedia/definition/website-traffic" target="_blank">website traffic</a> is an important stepping stone for making money from your blog.</p>
  1326. <p><br /></p>
  1327. <p>Before we dive into<a href="https://www.wix.com/blog/how-to-promote-your-blog" target="_blank"> how to promote your blog</a>, keep in mind that you must continually market your work. You should promote your site alongside all other steps, from the very moment you publish your blog. Even as your readership grows, marketing your site will be just as crucial to its success as the blogging process itself.</p>
  1328. <p><br /></p>
  1329. <p>Spread the word and build your popularity with the following tactics:</p>
  1330. <p><br /></p>
  1331. <h3>Optimize for SEO</h3>
  1332. <p><br /></p>
  1333. <p>Search engine optimization (SEO) is critical for your website’s visibility on search engines like Google. If you want people to find your blog, create content that ranks on the first page of organic search results for relevant queries. For example, if you’re creating a baking blog, you’ll want to appear in the top results for queries such as “birthday cake recipes” and “carrot cake recipes.”</p>
  1334. <p><br /></p>
  1335. <p>To do this, you should not only strive to create the most informative blog posts on the web, but you should also optimize these posts by using strategic long tail keywords—a specific type of keyword that targets your precise audience.</p>
  1336. <p><br /></p>
  1337. <p>While this might sound intimidating, <a href="https://www.wix.com/blog/blogging-for-beginners" target="_blank">beginner bloggers</a> can easily learn how to find these keywords, especially with the help of certain keyword research tools. These types of blogging tools—which includes<a href="https://ads.google.com/intl/en_za/home/tools/keyword-planner/" target="_blank"> Google Keyword Planner</a>,<a href="https://www.semrush.com/" target="_blank"> SEMrush</a>,<a href="https://ahrefs.com/" target="_blank"> Ahrefs</a> (pictured below) and more—point you directly to the terms you should include.</p>
  1338. <p><br /></p>
  1339. <p>If you’re completely new to SEO and keyword research, it’s worthwhile to set aside some time to take a quick online SEO course, many of which are available for free.<a href="https://moz.com/beginners-guide-to-seo" target="_blank"> </a><a href="https://www.wix.com/seo/learn" target="_blank">Wix’s SEO Learning Hub</a> is a great place to start.</p>
  1340. <p><br /></p>
  1341. <p>You can also take a look at this<a href="https://www.wix.com/blog/blog-post-checklist" target="_blank"> blog post checklist</a> to make sure you’ve covered all the SEO basics, from keyword research to image optimization.</p>
  1342. <p><br /></p>
  1343. <p><br /></p>
  1344. <h3>Create a blog newsletter</h3>
  1345. <p><br /></p>
  1346. <p>Another way to <a href="https://www.wix.com/blog/increasing-blog-traffic" target="_blank">increase blog traffic</a>—and make money as a result—is by making an email newsletter to promote your content. This will ensure that people who find your blog will come back to read future posts.</p>
  1347. <p>But how do you get people to subscribe to your newsletter in the first place? Use these ideas:</p>
  1348. <p><br /></p>
  1349. <ul>
  1350.  <li><p><strong>Create lead magnets:</strong> People will likely sign up if they receive something valuable in exchange. Commonly known as “freebies,” lead magnets are just incentives that you offer in exchange for a subscription. Your offers might include a free e-book or guide, a complementary slide deck or online course, or a coupon code for your online store.
  1351. </p></li>
  1352.  <li><p><strong>Use opt-in forms:</strong> Opt-in boxes typically take the form of pop-ups or slide-ins asking readers to subscribe. Because they’re hard to ignore, they tend to grab the attention of site visitors more so than static text. You might choose to create an opt-in form that directly tells visitors to subscribe to your emails. Another route is to make opt-in <a href="https://www.wix.com/tools/form-builder" target="_blank">online forms</a> that highlight your lead magnets and ask visitors to enter their email addresses in exchange for the free reward.
  1353. </p></li>
  1354.  <li><p><strong>Build an email list:</strong> A dedicated email list allows you to tap directly into readers’ inboxes and share your most relevant content. Once you’ve secured your list, nurture your relationship with your readers. Avoid spamming or over-sending. Instead, choose a dedicated day and time that you send out your newsletter, so readers can rely on it. </p></li>
  1355. </ul>
  1356. <p><br /></p>
  1357. <p><br /></p>
  1358. <figure><img src="https://static.wixstatic.com/media/84b06e_14a67e873fa344db9dc13110b95ceb77~mv2.jpg/v1/fit/w_924,h_627,al_c,q_80/file.png"alt="blog newsletter example"></figure>
  1359. <p><br /></p>
  1360. <p><br /></p>
  1361. <h3>Build a social media strategy</h3>
  1362. <p><br /></p>
  1363. <p>Not promoting your blog articles on social media can be a major<a href="https://www.wix.com/blog/8-blogging-mistakes-you-must-avoid" target="_blank"> blogging mistake</a>. Social media marketing, like SEO, is a great free way to gain exposure.</p>
  1364. <p><br /></p>
  1365. <p>Not only should you share a link to your blog on your personal channels, but you should also consider creating separate dedicated social media accounts for your blog. Try creating a<a href="https://www.facebook.com/pages/creation/" target="_blank"> Facebook business page</a> so that you can<a href="https://www.wix.com/blog/how-to-promote-blog-facebook" target="_blank"> promote your blog on Facebook</a>, as well as dedicated business accounts on Instagram and YouTube.</p>
  1366. <p><br /></p>
  1367. <p>Once you do this, create content to accompany your articles to grow your audience. One option is to <a href="https://www.wix.com/blog/microblogging" target="_blank">lead with microblogging</a>. For example, make Instagram and Pinterest posts (see <a href="https://www.wix.com/blog/how-to-use-pinterest-for-blogging" target="_blank">how to use Pinterest for blogging</a>) that feature images or infographics, and then link back to your blog articles within the posts. Likewise, you can repurpose your blog content as YouTube videos or shorts, or TikTok or Instagram reels and then include a link to the relevant article beneath each video.</p>
  1368. <p><br /></p>
  1369. <p>Learn more about <a href="https://www.wix.com/blog/blogging-vs-instagram" rel="noreferrer" target="_blank">blogging vs instagram</a> in our guide. </p>
  1370. <p><br /></p>
  1371. <p><br /></p>
  1372. <figure><img src="https://static.wixstatic.com/media/84b06e_f32d4303985d437c8a08a0d8ed585a46~mv2.jpg/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="social post from blog article to make money"></figure>
  1373. <p><br /></p>
  1374. <p><br /></p>
  1375. <h3>Get creative: start a podcast or webinar</h3>
  1376. <p><br /></p>
  1377. <p>Expand your reach even further with different types of creative content formats. Post informative how-to videos on your site, and share your insights by<a href="https://www.wix.com/blog/how-to-start-a-podcast" target="_blank"> starting a podcast</a> or hosting a webinar. The more varieties of content you create to promote yourself as an expert in your field, the more likely people will discover your blog.</p>
  1378. <p><br /></p>
  1379. <p>While you should initially offer this content for free to build your audience and drive traffic to your blog, you can eventually start charging to create an additional source of revenue. Keep this in mind as you plan how to make money from your blog.</p>
  1380. <p><br /></p>
  1381. <p><br /></p>
  1382. <h2>How to make money blogging, part 2: Monetize your content</h2>
  1383. <p><br /></p>
  1384. <p>Once you have a strong content strategy and a growing online presence, you’ll probably wonder<a href="https://www.wix.com/blog/how-to-monetize-blog" target="_blank"> how to monetize a blog.</a></p>
  1385. <p>To start making money with your blog, you’ll want to use tools to enhance your website, as well as resources like company partnerships and affiliate programs. Here are some ideas:</p>
  1386. <p><br /></p>
  1387. <ul>
  1388.  <li><p>Online courses and workshops</p></li>
  1389.  <li><p>Advertise within your blog</p></li>
  1390.  <li><p>Offer paid subscriptions</p></li>
  1391.  <li><p>Sell merchandise</p></li>
  1392.  <li><p>Add <a href="https://www.wix.com/blog/what-is-affiliate-marketing" rel="noreferrer" target="_blank">affiliate marketing</a> links</p></li>
  1393.  <li><p>Write sponsored content</p></li>
  1394.  <li><p>Provide consulting services</p></li>
  1395.  <li><p>Books and E-books</p></li>
  1396.  <li><p>Webinars</p></li>
  1397.  <li><p>Speaking gigs</p></li>
  1398.  <li><p>Consulting services</p></li>
  1399.  <li><p>Freelance services</p></li>
  1400. </ul>
  1401. <p><br /></p>
  1402. <figure><img src="https://static.wixstatic.com/media/84b06e_8a84d0b3cbc54ec690932407cd267804~mv2.jpg/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="how to make money blogging list"></figure>
  1403. <p><br /></p>
  1404. <p><br /></p>
  1405. <p>Now that you’ve set your blog up for success, here’s how to earn a profit using the methods above:</p>
  1406. <p><br /></p>
  1407. <p><br /></p>
  1408. <h2>05. Advertise within your blog</h2>
  1409. <h2></h2>
  1410. <p>One way to make money blogging is to<a href="https://support.wix.com/en/article/wix-blog-adding-google-adsense-ads-to-blog-posts-in-wix-blog" target="_blank"> add Google AdSense ads to your blog posts</a>—and generate income as a result.</p>
  1411. <p><br /></p>
  1412. <p>What, exactly, is<a href="https://adsense.google.com/start/" target="_blank"> Google AdSense</a>? The program allows you to place ad spaces on your site. Google then fills those spaces with relevant advertisements for your blog and site visitors. You, in turn, earn money when users view or click those ads.</p>
  1413. <p><br /></p>
  1414. <p>According to <a href="https://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost" target="_blank">Wordstream</a>, if you take the average CPCs (cost per click) across all different types of businesses and keywords in the US, the overall average CPC in Google Ads is between $1 and $2. </p>
  1415. <p><br /></p>
  1416. <p><br /></p>
  1417. <figure><img src="https://static.wixstatic.com/media/84b06e_3cafcf44474149f2b49e2c8ff50411ab~mv2.jpg/v1/fit/w_924,h_627,al_c,q_80/file.png"alt="blog showing open ad space for making money"></figure>
  1418. <p><br /></p>
  1419. <p><br /></p>
  1420. <p>This popular and lucrative <a href="https://www.wix.com/encyclopedia/definition/advertising" target="_blank">advertising</a> program allows bloggers to turn their website traffic into money. Through the advertising network you have the freedom to choose your preferred ad sizes, shapes and placement, allowing you to optimize for clicks while maintaining a non-intrusive browsing experience for visitors.</p>
  1421. <p><br /></p>
  1422. <p>If you decide to go this route, boost your earnings with the following tricks:</p>
  1423. <p><br /></p>
  1424. <ul>
  1425.  <li><p><strong>Create high-quality content:</strong> Even if you just want to make money with your blog, you should always prioritize your content quality. Strong content attracts traffic. And when you get traffic, your blog becomes a beneficial space for advertisers.
  1426. </p></li>
  1427.  <li><p><strong>Find lucrative keywords:</strong> As you research keywords for your blog posts, keep an eye out for transactional terms that might interest advertisers. These include keywords that could potentially result in a sale, like “Best DSLR cameras” or “How to take professional photos.”
  1428. </p></li>
  1429.  <li><p><strong>Choose ad style and size:</strong> Consider how ads will look or contrast with your blog’s color scheme or background. Tools like<a href="https://support.wix.com/en/article/third-party-app-bannersnack-by-bannersnack" target="_blank"> </a><a href="https://www.wix.com/app-market/instagram-stream?referral=search-result&appIndex=35&referralTag=ads&referralSectionName=search-result" target="_blank">Social Stream</a> are a great option for customizing your ads’ design.
  1430. </p></li>
  1431.  <li><p><strong>A/B test your ad placement:</strong> When it comes to making money using ads, not all ad space is equal. The same ad can perform differently depending on its location—for instance, at the top, at the bottom, or on the side of a page. Conduct A/B tests to figure out which ad spaces get clicked on most, and use the results to inform your ad placement moving forward.</p></li>
  1432. </ul>
  1433. <p><br /></p>
  1434. <p>You can also<a href="https://support.wix.com/en/article/wix-blog-adding-an-adstxt-file-to-your-wix-blog" target="_blank"> add an ads.txt file to your blog</a>. While Google AdSense is the biggest provider, using ads.txt gives you the flexibility of connecting with ad providers other than Google.</p>
  1435. <p><br /></p>
  1436. <p>You can explore other blog monetization tools like <a href="https://www.mediavine.com/" target="_blank">Mediavine</a>, <a href="https://advertising.amazon.com/" target="_blank">Amazon Display Ads</a> or <a href="https://raptive.com/" target="_blank">AdThrive</a> to name a few. </p>
  1437. <p><br /></p>
  1438. <p><br /></p>
  1439. <h2>06. Offer paid subscriptions</h2>
  1440. <p><br /></p>
  1441. <p>You can also get paid to blog through deciding to create and <a href="https://www.wix.com/ecommerce/sell/subscription-boxes" rel="noreferrer" target="_blank">sell subscriptions online</a>, allowing loyal readers to buy access to exclusive content.</p>
  1442. <p><br /></p>
  1443. <p>Of course, some of your content should remain free—after all, readers will want to explore your blog before deciding whether to buy. But you can supplement the freebies with in-depth posts that offer exclusive insights subscribers would pay for.</p>
  1444. <p><br /></p>
  1445. <p>To pique your readers’ interest, give them a preview of each exclusive post, and then ask them to subscribe to continue reading.</p>
  1446. <p><br /></p>
  1447. <p>A similar, but slightly different, approach is to offer paid memberships to your site. You can reward members with a variety of perks, including access to webinars, downloadable resources and free blog content.</p>
  1448. <p><br /></p>
  1449. <p><br /></p>
  1450. <figure><img src="https://static.wixstatic.com/media/84b06e_627c37821d94498cbd6d92a8e231fd20~mv2.jpg/v1/fit/w_924,h_627,al_c,q_80/file.png"alt="blog subscription plans"></figure>
  1451. <p><br /></p>
  1452. <p><br /></p>
  1453. <h2>07. Sell merchandise, e-books and more</h2>
  1454. <p><br /></p>
  1455. <p>Another revenue-creating option is selling products directly through your blog. To do this, you can open an<a href="https://www.wix.com/ecommerce/online-store" target="_blank"> online store</a> and sell items related to your blog niche or personal brand.</p>
  1456. <p><br /></p>
  1457. <p>Keep in mind that you don’t just have to sell physical products. Many bloggers opt to sell digital goods as well.</p>
  1458. <p><br /></p>
  1459. <p>Here are some options to get brainstorming for the kinds of items you can sell:</p>
  1460. <p><br /></p>
  1461. <ul>
  1462.  <li><p>E-books</p></li>
  1463.  <li><p>Online courses/Vlog</p></li>
  1464.  <li><p>Webinars and virtual events or meet ups</p></li>
  1465.  <li><p>T-shirts, stickers and merchandise with your<a href="https://www.wix.com/blog/blog-logos" target="_blank"> blog logo</a></p></li>
  1466.  <li><p>Handmade crafts and other goods</p></li>
  1467.  <li><p>Printables</p></li>
  1468.  <li><p>Workshops </p></li>
  1469. </ul>
  1470. <p><br /></p>
  1471. <p>If you <a href="https://www.wix.com/blog/how-to-start-a-fitness-blog" target="_blank">started a fitness blog</a>, for example, you might sell branded sports equipment. If you&apos;ve<a href="https://www.wix.com/blog/how-to-start-a-travel-blog" target="_blank"> started a travel blog</a>, on the other hand, you might try selling digital travel guides for download.</p>
  1472. <p><br /></p>
  1473. <p>Take a look at <a href="https://minimalistbaker.com/" target="_blank">Minimalist Baker</a>, for example, a personal blog turned online shop and foodie haven for many. Founded in 2012 by Dana Shultz, the blog&apos;s foundation is based on the criteria of 10 ingredients or less, one bowl and 30 minutes (or less) to prepare. Shultz authored a successful book, Minimalist Baker’s Everyday Cooking, with a large online community, has over 2 million followers on Instagram and a full-scale merchandise line selling baking mixes, kitchen essentials, pantry items and even photography and lighting equipment. It’s an excellent example of a blog making money by providing value through merchandising, as well as online recipes and workshops. </p>
  1474. <p><br /></p>
  1475. <p><br /></p>
  1476. <h2>08. Become an affiliate</h2>
  1477. <p><br /></p>
  1478. <p>Remember when we looked at how much money bloggers actually earn? Their expense reports show us that nearly all top bloggers use affiliate marketing as part of their monetization strategy. And for good reason: affiliate marketing is a relatively easy source of passive income.</p>
  1479. <p><br /></p>
  1480. <p>Affiliate marketing essentially means that you make money blogging by promoting other people’s products. This involves adding affiliate links to various products or services within your posts, throughout your site or across your social media accounts. When your site visitors click on those links and make a purchase, you’ll earn a commission from the sale.</p>
  1481. <p><br /></p>
  1482. <p>To find brands to partner with as an affiliate, do your market research and browse the web for affiliate marketing programs that can connect you with different products or companies. Some of the most popular programs include:</p>
  1483. <p><br /></p>
  1484. <ul>
  1485.  <li><p><a href="https://www.cj.com/" target="_blank"><strong>CJ Affiliate</strong></a><strong>:</strong> Connect with widely recognized brands and earn commissions by promoting their products.
  1486. </p></li>
  1487.  <li><p><a href="https://www.shareasale.com/" target="_blank"><strong>ShareASale</strong></a><strong>:</strong> Build profitable partnerships with brands across a variety of sectors.
  1488. </p></li>
  1489.  <li><p><a href="https://affiliate-program.amazon.com/" target="_blank"><strong>Amazon Associates</strong></a><strong>:</strong> Promote products sold on Amazon and earn up to 10% in associate commissions.
  1490. </p></li>
  1491.  <li><p><a href="https://www.clickbank.com/" target="_blank"><strong>Clickbank</strong></a><strong>: </strong>Explore a range of ecommerce tools, a global affiliate marketplace, and gain access to support and education.</p></li>
  1492. </ul>
  1493. <p><br /></p>
  1494. <p>Affiliate marketing is an effective strategy for both professional and<a href="https://www.wix.com/blog/personal-blog-tips" target="_blank"> personal blogs</a>, so take the time to try out a few different platforms to find what works best for you.</p>
  1495. <p><br /></p>
  1496. <p><br /></p>
  1497. <h2>09. Write sponsored content</h2>
  1498. <p><br /></p>
  1499. <p>As your blog grows, companies may approach you with sponsorship opportunities. The company will compensate you for each post you create that advertises their products to your audience. Often, these gigs come with extra perks, like free products from the company for you to review.</p>
  1500. <p><br /></p>
  1501. <p>These posts tend to take the form of product reviews or other demonstrations of how you use a company’s products or services. A good practice is to recommend products you truly believe in so that you retain your readers’ trust. In addition, look for partnerships that enable you to create a series of sponsored posts across an extended period of time. This ensures a recurring source of revenue.</p>
  1502. <p><br /></p>
  1503. <p>To find these opportunities, you don’t need to wait around for companies to find you. Reach out to the top organizations in your field and inquire about sponsorship options. Be sure to explain why the brand would benefit from the collaboration. For instance, tell them about your number of monthly visitors and what they stand to gain from reaching your audience.</p>
  1504. <p><br /></p>
  1505. <p><br /></p>
  1506. <h2>10. Provide consulting services</h2>
  1507. <p><br /></p>
  1508. <p>Another way to make money blogging involves harnessing all the knowledge you’ve gained as a professional blogger. Using your blog as a <a href="https://www.wix.com/portfolio-website" rel="noreferrer" target="_blank">portfolio</a>, offer your own expertise as a service and promote yourself as a coach or consultant.</p>
  1509. <p><br /></p>
  1510. <p>Depending on your field, you can either work with individuals or act as a consultant (see <a href="https://www.wix.com/blog/how-to-start-a-consulting-blog" target="_blank">how to start a consulting blog</a>) for companies. Many types of blogs, from marketing to nutrition and <a href="https://www.wix.com/blog/how-to-start-an-interior-design-blog" rel="noreferrer" target="_blank">interior design</a>, are a natural stepping stone to a full-fledged consulting business. For instance, you might build on your blogging experience to become a digital marketing consultant or a food coach.</p>
  1511. <p><br /></p>
  1512. <p>To start, offer services to individual clients and entice them with special packages and discounts. You can also branch out into group services, such as conferences and public speaking events, webinars and online courses. If people find that your blog offers genuinely valuable insights, they’ll likely pay for advice that’s tailored to their needs.</p>
  1513. <p><br /></p>
  1514. <p><br /></p>
  1515. <h2>How long does it take to make money blogging?</h2>
  1516. <p><br /></p>
  1517. <p>The amount of time it takes to start making money blogging varies depending on a number of factors, including the niche you&apos;re in, the quality of your content, and your marketing efforts. That said, it takes <a href="https://www.productiveblogging.com/how-long-does-it-take-to-make-money-blogging/" rel="nofollow" target="_blank"><span style="color: #1155cc;">an average of 20 months</span></a> to start making money with a blog. However, there are many bloggers who start making money much sooner, and some who never make any money at all.</p>
  1518. <p>Here are some of the factors that can affect how long it takes to start making money blogging:</p>
  1519. <p><br /></p>
  1520. <ul>
  1521.  <li><p><strong>The niche you&apos;re in.</strong> Some niches are more competitive than others, and it may take longer to start making money in a competitive niche. Niches including fashion, finance and travel already have many established blogs, which makes it difficult to stand out from the crowd. If you&apos;re interested in a competitive niche, you&apos;ll need to create incredible content and be more active in promoting your blog to get noticed. It can sometimes be easier to get paid to blog with a less competitive niche for this reason.
  1522. </p></li>
  1523.  <li><p><strong>The quality of your content. </strong>If you&apos;re writing good content, you&apos;re more likely to monetize your blog. This is because people will want to read your posts and stay on your blog. Your content should be well-written, informative and engaging, as well as relevant to your audience&apos;s interests. If you&apos;re not sure if your content meets those criteria, ask for feedback from friends, family or other bloggers.
  1524. </p></li>
  1525.  <li><p><strong>Your marketing efforts. </strong>Actively promoting your blog and driving traffic to it is a great way to make money from it. There are many different ways to promote your blog, such as social media, email marketing and guest blogging. You should also make sure your blog is easy to find on search engines. This means using relevant keywords in your blog posts and optimizing your website for SEO.</p></li>
  1526. </ul>
  1527. <p><br /></p>
  1528. <p><br /></p>
  1529. <h2>Earning a living by creating a blog</h2>
  1530. <p><br /></p>
  1531. <p>Writing a blog isn’t just a hobby; it can also be a way to make money, generate a profit and live on your own terms. As you’ve seen, you can turn your website traffic into cash in a variety of ways. Follow these tips to grow your audience, build your reputation and make your content profitable. With a combination of quality content, business smarts and professional monetization tools, you’ll be well on your way to earning revenue from your blog.</p>
  1532. <p><br /></p>
  1533. <p>To get started, use <a href="https://www.wix.com/website/templates/html/blog" target="_blank">blog templates</a> and then check out the how to monetize a blog part of our <a href="https://www.wix.com/learn/courses/business-solutions/build-your-own-blog" target="_blank">Blogging online course</a>.</p>
  1534. <p><br /></p>
  1535. <p><strong>Tip: </strong>Before you start creating your blog, <span style="color: rgb(0, 0, 0);"><span style="background-color: rgb(255, 255, 255);">see our guide on </span></span><a href="https://www.wix.com/blog/cost-to-start-a-blog" rel="noreferrer" target="_blank">how much does it cost to start a blog</a><span style="color: rgb(0, 0, 0);"><span style="background-color: rgb(255, 255, 255);"> to estimate your expected expenses.</span></span> </p>
  1536. <p><br /></p>
  1537. <p><br /></p>
  1538. <h2>Reasons to start a blog beyond income</h2>
  1539. <p><br /></p>
  1540. <p>Here are some reasons to start a blog:
  1541. </p>
  1542. <ul>
  1543.  <li><p><strong>Share your thoughts and ideas with the world.</strong> If you have something to say, a blog is a great way to get it out there. You can write about anything that interests you, from your personal experiences to your professional expertise.
  1544. </p></li>
  1545.  <li><p><strong>Connect with others who share your interests.</strong> Blogging can help you connect with people from all over the world who share your interests. You can build relationships with other bloggers, readers and potential collaborators.
  1546. </p></li>
  1547.  <li><p><strong>Learn new things.</strong> The process of writing and researching for your blog can help you learn new things about yourself and the world around you. You can also learn from other bloggers by reading their posts and engaging in discussions.
  1548. </p></li>
  1549.  <li><p><strong>Make money.</strong> While it&apos;s not easy to make money from blogging, it&apos;s possible. There are a number of ways to monetize your blog, such as through advertising, affiliate marketing, and selling products or services.
  1550. </p></li>
  1551.  <li><p><strong>Build your brand.</strong> If you have a business or want to establish yourself as an expert in your field, blogging can be a great way to build your brand. By consistently sharing high-quality content, you can attract an audience and establish yourself as a thought leader.
  1552. </p></li>
  1553.  <li><p><strong>Have a creative outlet.</strong> Blogging can be a great way to express your creativity and share your unique perspective with the world. You can experiment with different writing styles and formats, and use multimedia to enhance your posts.
  1554. </p></li>
  1555.  <li><p><strong>Make a difference.</strong> If you&apos;re passionate about a particular cause, blogging can be a powerful way to raise awareness and make a difference in the world. You can use your blog to educate others, advocate for change and inspire others to take action.
  1556. </p></li>
  1557. </ul>
  1558. <p><br /></p>
  1559. <h2>Can you still make money from blogging in 2024?</h2>
  1560. <p><br /></p>
  1561. <p><span style="color: rgb(31, 31, 31);"><span style="background-color: rgb(255, 255, 255);">While some might say blogging&apos;s golden age is over, blogging is still profitable and a viable way to make money. The key lies in adapting to the new landscape. </span></span></p>
  1562. <p><br /></p>
  1563. <p>The good news is that blogging remains a powerful tool for building an audience and establishing expertise. As Wix&apos;s Blog Growth and SEO Outreach Specialist, Ophyr Hanan points out, &quot;<span style="color: rgb(0, 0, 0);"><span style="background-color: rgb(255, 255, 255);">Blogging adds value to existing and potential users by providing them with authoritative, trustworthy information that will help them throughout their user journey and engagement with your products/services.&quot;</span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: rgb(255, 255, 255);"><strong> </strong></span></span>People still consume content online, and quality blogs can attract dedicated readers. Monetization options from blogging haven&apos;t disappeared - they&apos;ve just evolved beyond simply slapping banner ads everywhere.</p>
  1564. <p><br /></p>
  1565. <p><span style="color: rgb(31, 31, 31);"><span style="background-color: rgb(255, 255, 255);">That said, competition is fierce, so standing out requires a laser-focused niche, top-notch content and active audience engagement. </span></span>Relying solely on search engine traffic isn&apos;t enough. Social media promotion, email marketing and community building are all crucial to help you build your presence online. You should also explore multiple income streams to make sure you haven&apos;t put all your eggs in one basket. </p>
  1566. <p><br /></p>
  1567. <p>Here are some key tips to making money from blogging this year: </p>
  1568. <p><br /></p>
  1569. <ul>
  1570.  <li><p><strong>Find your niche and become an authority.</strong> Deep knowledge and valuable insights in a specific area attract loyal readers.</p></li>
  1571.  <li><p><strong>Focus on quality content.</strong> Well-researched, engaging and informative writing builds trust and keeps readers coming back.</p></li>
  1572.  <li><p><strong>Embrace multiple monetization strategies.</strong> Experiment with different options and find what works for your audience and niche.</p></li>
  1573.  <li><p><strong>Build your community.</strong> Foster engagement through comments, social media and email lists.</p></li>
  1574.  <li><p><strong>Stay adaptable and keep learning.</strong> The digital landscape evolves, so be prepared to adjust your strategies accordingly.</p></li>
  1575. </ul>
  1576. <p><br /></p>
  1577. <p><br /></p>
  1578. <h2>How to make money blogging FAQ</h2>
  1579. <p><br /></p>
  1580. <ul>
  1581.  <li><h3>How do beginner bloggers make money?</h3><p>Generally either through affiliate marketing or display advertising. Closely followed by sponsored posts. These are often considered the easiest and fastest ways to make money from a blog as a beginner. </p></li>
  1582.  <li><h3>Do bloggers make much money?</h3><p>Income potential for bloggers can vary widely. Some bloggers earn a significant income, while others may struggle to generate substantial revenue, or it make take a long time to do so. Examples of high earning bloggers include Darren Rowse of ProBlogger and Pat Flynn of Smart Passive Income. </p></li>
  1583.  <li><h3>How do bloggers get paid?</h3><p>Bloggers typically get paid in a variety of ways, depending on the method they are using to monetize their blog. For example, if a blogger is using advertising to make money, they will typically be paid by the number of times their ads are viewed or clicked on. If a blogger is using affiliate marketing, they will typically be paid a commission on each sale that they generate. And if a blogger is selling products or services directly from their blog, they will typically be paid when a customer makes a purchase.</p></li>
  1584.  <li><h3>How do I choose a profitable niche for my blog?</h3><p>When choosing a profitable niche for your blog, there are a few things you should keep in mind:</p><p><strong>Choose a niche that you are passionate about:</strong> This will make it more enjoyable to write about and will help you to create high-quality content.</p><p><strong>Choose a niche that has a large audience: </strong>This will increase your chances of attracting readers and making money from your blog.</p><p><strong>Choose a niche that is not too competitive:</strong> If there are already a lot of blogs in your niche, it will be more difficult to stand out and make money.</p></li>
  1585.  <li><h3>What is a blog?</h3><p>A blog (short for &quot;weblog&quot;) is a website or section of a website where an individual or group regularly posts entries of text, multimedia, and other content. Blogs are typically updated frequently and are written in an informal or conversational style. Many blogs are interactive, allowing readers to leave comments and participate in discussions.</p></li>
  1586.  <li><h3>How hard its it to make money as a blogger? </h3><p>The answer to this depends on several factors. Some blog niches are more competitive than others and so it may seem harder to attract a larger readership and monetization opportunities if you plan to focus on one of those. In general there are more blogs live today than ever before and as more blogs compete for the same pool of readers, blogging got more competitive and harder in that sense. </p></li>
  1587.  <li><h3>Can I make money from a blog in just 6 months?</h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: rgb(255, 255, 255);">Making money from a blog within six months is definitely possible in theory but it requires strategic planning, consistent effort and the implementation of effective monetization strategies. It would also mean creating a lot of content and getting it in front of healthy audeince numbers, fast in order for it to make money within 6 months. </span></span></p></li>
  1588. </ul>
  1589. <p><br /></p>]]></content:encoded></item><item><title><![CDATA[Web hosting costs explained (plus tips for maximizing your budget)]]></title><description><![CDATA[Learn how to choose the best hosting plan and get tips for maximizing your hosting budget without sacrificing quality.]]></description><link>https://www.wix.com/blog/web-hosting-cost</link><guid isPermaLink="false">649499fc30a43004c9ce085c</guid><category><![CDATA[Website Essentials]]></category><pubDate>Tue, 26 Mar 2024 14:44:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/41e17b_f35bf41ed9ec49a78e8bdfd10fb73cbe~mv2.png/v1/fit/w_925,h_511,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Allison Lee</dc:creator><content:encoded><![CDATA[<p><span style="background-color: transparent;"><strong>Get started by:</strong></span><a href="https://www.wix.com/?utm_campaign=https://www.wix.com/blog/web-hosting-cost" target="_blank"><span style="background-color: transparent;"><strong> Creating a website →</strong></span></a><span style="background-color: transparent;"><strong> |</strong></span><a href="https://www.wix.com/domain/names?utm_campaign=https://www.wix.com/blog/web-hosting-cost" target="_blank"><span style="background-color: transparent;"><strong> Getting a domain →</strong></span></a></p>
  1590. <p><br /></p>
  1591. <figure><img src="https://static.wixstatic.com/media/41e17b_f35bf41ed9ec49a78e8bdfd10fb73cbe~mv2.png/v1/fit/w_925,h_511,al_c,q_80/file.png"alt="web hosting cost"></figure>
  1592. <p><br /></p>
  1593. <p><span style="background-color: transparent;">When it comes to establishing an online presence,</span><a href="https://www.wix.com/blog/web-hosting" target="_blank"><span style="background-color: transparent;"> web hosting</span></a><span style="background-color: transparent;"> is a fundamental aspect that can (quite literally) make or break your website. Whether you’re </span><a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;">making a website</span></a><span style="background-color: transparent;"> for your personal brand or launching an</span><a href="https://www.wix.com/ecommerce/website" target="_blank"><span style="background-color: transparent;"> eCommerce website</span></a><span style="background-color: transparent;">, making informed decisions about hosting expenses is crucial.</span></p>
  1594. <p><br /></p>
  1595. <p><span style="background-color: transparent;">However, with so many options to consider, understanding web hosting costs and finding ways to maximize your budget can be a daunting task.</span></p>
  1596. <p><br /></p>
  1597. <p><span style="background-color: transparent;">In this article, we delve into the world of web hosting costs, breaking down the various </span><a href="https://www.wix.com/blog/web-hosting" target="_blank"><span style="background-color: transparent;">types of web hosting</span></a><span style="background-color: transparent;"> and their associated expenses. Keep reading for practical tips on getting the most out of your hosting budget without sacrificing the performance of your site.</span></p>
  1598. <p><br /></p>
  1599. <p><span style="background-color: transparent;"><strong>Get</strong></span><a href="https://www.wix.com/free/web-hosting" target="_blank"><span style="background-color: transparent;"><strong> free website hosting</strong></span></a><span style="background-color: transparent;"><strong> from Wix today.</strong></span></p>
  1600. <p><br /></p>
  1601. <p><br /></p>
  1602. <h2><span style="background-color: transparent;">What is website hosting</span></h2>
  1603. <p><br /></p>
  1604. <p><span style="background-color: transparent;">Website hosting makes your website accessible to visitors all over the world via the internet. It involves a service that stores your website files on </span><a href="https://www.wix.com/encyclopedia/definition/web-server" target="_blank"><span style="background-color: transparent;">web servers</span></a><span style="background-color: transparent;"> and delivers them when someone types your website&apos;s </span><a href="https://www.wix.com/encyclopedia/definition/__url" target="_blank"><span style="background-color: transparent;">Universal Resource Locator (URL)</span></a><span style="background-color: transparent;"> into their </span><a href="https://www.wix.com/encyclopedia/definition/web-browser" target="_blank"><span style="background-color: transparent;">web browser</span></a><span style="background-color: transparent;">. When considering </span><a href="https://www.wix.com/blog/how-to-make-business-website" target="_blank"><span style="background-color: transparent;">how to make a business website</span></a><span style="background-color: transparent;">, whether starting fresh or building on existing foundations, one of your initial key choices is selecting the right hosting plan. </span></p>
  1605. <p><br /></p>
  1606. <p><br /></p>
  1607. <figure><img src="https://static.wixstatic.com/media/41e17b_6d07af698c28411ab6b7ca0ae5a6ac54~mv2.png/v1/fit/w_924,h_433,al_c,q_80/file.png"alt="how does web hosting work"></figure>
  1608. <p><br /></p>
  1609. <p><br /></p>
  1610. <h2><span style="background-color: transparent;">Factors that affect web hosting costs</span></h2>
  1611. <p><br /></p>
  1612. <p><span style="background-color: transparent;">The cost of web hosting can vary depending on the provider, package and level of service. Some providers, like Wix, offer free website hosting as part of their </span><a href="https://www.wix.com/premium-purchase-plan/dynamo" target="_blank"><span style="background-color: transparent;">website builder package</span></a><span style="background-color: transparent;">. Investing in a reliable and trustworthy provider that offers the necessary features to meet your needs is worth considering. From security to site speed, web hosting affects your site&apos;s overall performance, impacting your users&apos; experience and your ability to drive traffic and revenue. In this guide, we&apos;ll help you understand website hosting costs and different plan pros and cons to help you make the best decision.</span></p>
  1613. <p><br /></p>
  1614. <p><span style="background-color: transparent;">For starters, here are the most important factors that affect your web hosting costs:</span></p>
  1615. <p><br /></p>
  1616. <ul>
  1617.  <li><p><span style="background-color: transparent;"><strong>Hosting type:</strong></span><span style="background-color: transparent;"> Different hosting types have varying costs. Shared hosting and VPS are typically the most affordable types of hosting, while dedicated hosting and cloud hosting tend to be more expensive. </span></p></li>
  1618.  <li><p><span style="background-color: transparent;"><strong>Hosting plan:</strong></span><span style="background-color: transparent;"> Different hosting providers have different pricing structures. Each plan has different features and resource allocations. That&apos;s why it&apos;s vital to evaluate resource usage and choose a plan that aligns with your budget and requirements. Check out our list of</span><a href="https://www.wix.com/blog/best-website-hosting-small-business" target="_blank"><span style="background-color: transparent;"> best website hosting options for small businesses</span></a><span style="background-color: transparent;">. </span></p></li>
  1619.  <li><p><span style="background-color: transparent;"><strong>Contract length:</strong></span><span style="background-color: transparent;"> Some hosting providers offer discounts or lower monthly rates for longer contract commitments (such as a year contract). It&apos;s relatively easy to secure a better price if you&apos;re willing to commit to a longer-term contract.</span></p></li>
  1620.  <li><p><span style="background-color: transparent;"><strong>Features and services:</strong></span><span style="background-color: transparent;"> Many hosting providers often offer additional services, such as domain registration, managing SSL certificates for your domains, creating backups and providing access to site builders. These services typically come at an extra cost, so consider which ones are necessary for your project. </span></p></li>
  1621.  <li><p><span style="background-color: transparent;"><strong>Geographic location:</strong></span><span style="background-color: transparent;"> Hosting costs can vary based on the location of the data centers. Some providers may have different pricing structures for different regions, so it&apos;s worth considering the geographic location when comparing prices. Most of the time, you should choose the geographic location for your hosting that the majority of your visitors will have. </span></p></li>
  1622.  <li><p><span style="background-color: transparent;"><strong>Managed vs. unmanaged hosting:</strong></span><a href="https://www.wix.com/encyclopedia/definition/managed-hosting" target="_blank"><span style="background-color: transparent;"><strong> </strong></span></a><a href="https://www.wix.com/encyclopedia/definition/managed-hosting" target="_blank"><span style="background-color: transparent;">Managed hosting</span></a><span style="background-color: transparent;"> is a type of hosting where the provider handles server management tasks like rolling out system updates. For example, Wix provides free and managed hosting for every Wix site. By contrast, unmanaged hosting typically offers more control for server administration—however, managed hosting is generally considered the best option for people or teams that don’t have the resources to handle the nitty-gritty details of website management (including maintenance and security).</span></p></li>
  1623. </ul>
  1624. <p><br /></p>
  1625. <p><br /></p>
  1626. <figure><img src="https://static.wixstatic.com/media/41e17b_4984a992087e43409508af008f03271f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="Why host your site on Wix"></figure>
  1627. <p><br /></p>
  1628. <p><br /></p>
  1629. <h2><span style="background-color: transparent;">Cost by type of web hosting</span></h2>
  1630. <p><br /></p>
  1631. <p><span style="background-color: transparent;">With the above said, here are four types of web hosting that you’ll likely want to consider. Each has its advantages and disadvantages, as well as unique considerations when it comes to your costs.</span></p>
  1632. <p><br /></p>
  1633. <ol>
  1634.  <li><p><span style="background-color: transparent;"><a href="#25zmh3857" rel="noopener noreferrer">Shared web hosting</a></span></p></li>
  1635.  <li><p><span style="background-color: transparent;"><a href="#mvtej3912" rel="noopener noreferrer">VPS web hosting</a></span></p></li>
  1636.  <li><p><span style="background-color: transparent;"><a href="#wkch93960" rel="noopener noreferrer">Dedicated hosting</a></span></p></li>
  1637.  <li><p><span style="background-color: transparent;"><a href="#77we64004" rel="noopener noreferrer">Cloud web hosting</a></span></p></li>
  1638. </ol>
  1639. <p><br /></p>
  1640. <p><br /></p>
  1641. <figure><img src="https://static.wixstatic.com/media/41e17b_dd6d8d21c93f42728e50c0c014058dd3~mv2.png/v1/fit/w_924,h_666,al_c,q_80/file.png"alt="types of web hosting"></figure>
  1642. <p><br /></p>
  1643. <p><br /></p>
  1644. <h3><span style="background-color: transparent;">01. Shared web hosting</span></h3>
  1645. <p><span style="background-color: transparent;">Shared web hosting, like Wix, is the most popular and cost-effective option for small businesses. With shared hosting, you share the server with other users, ranging from a few hundred to thousands of websites. All sites on the server access the same pool of resources like bandwidth, </span><a href="https://www.wix.com/blog/the-6-best-online-storage-solutions" target="_blank"><span style="background-color: transparent;">online storage</span></a><span style="background-color: transparent;"> and processing power.</span></p>
  1646. <p><br /></p>
  1647. <p><span style="background-color: transparent;">Hosting providers typically have multiple plans for customers who want to use shared hosting. Since shared hosting allocates resources per project, the amount of server resources allocated to your website (CPU, RAM, storage and bandwidth) can impact the cost. Plans with higher resource allocations generally come with higher price tags.</span></p>
  1648. <p><br /></p>
  1649. <p><span style="background-color: transparent;">To maximize your budget with shared hosting, look for reputable providers that offer a money-back guarantee. A money-back guarantee or favorable terms for modifying contracts will be very helpful if you encounter any issues or want to adjust your hosting needs.</span></p>
  1650. <p><br /></p>
  1651. <p><span style="background-color: transparent;"><strong>Best for: </strong></span><span style="background-color: transparent;">Shared hosting works well for small to medium-sized websites. It is suitable for </span><a href="https://www.wix.com/blog/how-to-start-a-blog" target="_blank"><span style="background-color: transparent;">starting a blog</span></a><span style="background-color: transparent;">, </span><a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank"><span style="background-color: transparent;">starting a business</span></a><span style="background-color: transparent;"> or websites with low-to-moderate traffic.</span></p>
  1652. <p><br /></p>
  1653. <p><span style="background-color: transparent;"><strong>Average cost:</strong></span><span style="background-color: transparent;"> With costs that range from a few dollars to around $10 per month, it’s the most affordable type of hosting on our list.</span></p>
  1654. <p><br /></p>
  1655. <p><span style="background-color: transparent;"><strong>Pros: </strong></span></p>
  1656. <p><br /></p>
  1657. <ul>
  1658.  <li><p><span style="background-color: transparent;"><strong>Beginner-friendly:</strong></span><span style="background-color: transparent;"> Shared hosting is typically very easy to set up and use, even for not tech-savvy users. They provide clear instructions on </span><a href="https://www.wix.com/blog/how-to-host-a-website" target="_blank"><span style="background-color: transparent;">how to host a website</span></a><span style="background-color: transparent;"> as well as offer an intuitive user interface for the control panel. </span></p></li>
  1659.  <li><p><span style="background-color: transparent;"><strong>Centralized maintenance: </strong></span><span style="background-color: transparent;">The hosting provider takes care of </span><a href="https://www.wix.com/blog/website-infrastructure" target="_blank"><span style="background-color: transparent;">website infrastructure</span></a><span style="background-color: transparent;"> maintenance including, servers, updates and</span><a href="https://www.wix.com/blog/website-security" target="_blank"><span style="background-color: transparent;"> website security</span></a><span style="background-color: transparent;">. This means you can focus solely on your website content.</span></p></li>
  1660. </ul>
  1661. <p><br /></p>
  1662. <p><span style="background-color: transparent;"><strong>Cons</strong></span></p>
  1663. <p><br /></p>
  1664. <ul>
  1665.  <li><p><span style="background-color: transparent;"><strong>Limited resources: </strong></span><span style="background-color: transparent;">Sharing resources with other websites can potentially slow down your site&apos;s performance if one or more sites drive significant traffic.</span></p></li>
  1666. </ul>
  1667. <ul>
  1668.  <li><p><span style="background-color: transparent;"><strong>Potential security risks: </strong></span><span style="background-color: transparent;">Because multiple sites share the same server, a security breach in one site can lead to other sites being compromised.</span></p></li>
  1669. </ul>
  1670. <ul>
  1671.  <li><p><span style="background-color: transparent;"><strong>Difficult to scale: </strong></span><span style="background-color: transparent;">Due to its shared nature and limited resources, there isn&apos;t much room for your website to grow.</span></p></li>
  1672. </ul>
  1673. <p><br /></p>
  1674. <p><br /></p>
  1675. <h3><span style="background-color: transparent;">02. VPS web hosting</span></h3>
  1676. <p><br /></p>
  1677. <p><span style="background-color: transparent;">Virtual Private Server (VPS) offers a more powerful hosting option when traffic starts to increase on your website. With VPS, users still share server space with other websites, however one physical server is partitioned into multiple virtual servers, each with its own dedicated resources including storage space and bandwidth. This allows websites to manage higher volumes of traffic and increases the level of site security.</span></p>
  1678. <p><br /></p>
  1679. <p><span style="background-color: transparent;">Users have more control over their hosting environment, which is better for </span><a href="https://www.wix.com/encyclopedia/definition/web-privacy" target="_blank"><span style="background-color: transparent;">web privacy</span></a><span style="background-color: transparent;"> than shared hosting. Most VPS hosting providers offer full root access to install your own software and operating system, making it a top choice for users with technical knowledge. Unlike shared hosting, what you do with your account will not affect other users.</span></p>
  1680. <p><br /></p>
  1681. <p><span style="background-color: transparent;">To maximize your budget with VPS hosting, determine the required amount of CPU, RAM and storage based on your website&apos;s needs. It will help you avoid overpaying for resources you won&apos;t use.</span></p>
  1682. <p><br /></p>
  1683. <p><span style="background-color: transparent;"><strong>Best for: </strong></span><span style="background-color: transparent;">VPS hosting is suitable for growing websites with medium traffic.</span></p>
  1684. <p><br /></p>
  1685. <p><span style="background-color: transparent;"><strong>Average cost: </strong></span><span style="background-color: transparent;">Costs for VPS hosting typically start at around $10 per month.</span></p>
  1686. <p><br /></p>
  1687. <p><span style="background-color: transparent;"><strong>Pros</strong></span></p>
  1688. <p><br /></p>
  1689. <ul>
  1690.  <li><p><span style="background-color: transparent;"><strong>Scalability:</strong></span><span style="background-color: transparent;"> VPS hosting allows you to scale up your resources as your website grows, without worrying about outgrowing server space.</span></p></li>
  1691. </ul>
  1692. <ul>
  1693.  <li><p><span style="background-color: transparent;"><strong>High performance:</strong></span><span style="background-color: transparent;"> With dedicated resources, VPS hosting offers more stability and speed than shared hosting making it suitable to handle traffic surges.</span></p></li>
  1694.  <li><p><span style="background-color: transparent;"><strong>Greater control: </strong></span><span style="background-color: transparent;">VPS is a good option for websites that require specific software configurations. Most VPS hosting providers allow you to choose operating system type, as well as install specific software on your virtual machine.</span></p></li>
  1695. </ul>
  1696. <p><br /></p>
  1697. <p><span style="background-color: transparent;"><strong>Cons</strong></span></p>
  1698. <p><br /></p>
  1699. <ul>
  1700.  <li><p><span style="background-color: transparent;"><strong>Potential reliability problems</strong></span><span style="background-color: transparent;">: VPS is virtual hosting, meaning that if something happens with the physical machine that hosts all virtual private servers, it will affect all virtual servers it hosts. </span></p></li>
  1701.  <li><p><span style="background-color: transparent;"><strong>Technical knowledge required:</strong></span><span style="background-color: transparent;"> Due to its customizable nature, VPS hosting requires some technical knowledge to set up and manage effectively.</span></p></li>
  1702.  <li><p><span style="background-color: transparent;"><strong>Limited control:</strong></span><span style="background-color: transparent;"> While users have more control over their hosting environment compared to shared hosting, they still share a physical server with other websites.</span></p></li>
  1703. </ul>
  1704. <p><br /></p>
  1705. <p><br /></p>
  1706. <figure><img src="https://static.wixstatic.com/media/41e17b_a83e9dbaece94536b4531527307d242b~mv2.png/v1/fit/w_925,h_528,al_c,q_80/file.png"alt="How much does website hosting cost"></figure>
  1707. <p><br /></p>
  1708. <p><br /></p>
  1709. <h3><span style="background-color: transparent;">03. Dedicated hosting</span></h3>
  1710. <p><br /></p>
  1711. <p><span style="background-color: transparent;">Dedicated hosting allows you to rent an entire server solely for your website. This gives users full control over their server’s environment allowing them to customize the operating system, software and general configurations. With their own dedicated servers, websites run faster, handle high traffic easily and have less downtime thanks to the generous bandwidth, storage space and RAM. </span></p>
  1712. <p><br /></p>
  1713. <p><span style="background-color: transparent;">Dedicated hosting is for businesses and websites that are growing. A dedicated server is ideal for high-traffic sites that require consistent </span><a href="https://www.wix.com/encyclopedia/definition/uptime" target="_blank"><span style="background-color: transparent;">uptime</span></a><span style="background-color: transparent;"> and fast speed, like a large eCommerce marketplace or a multimedia website. Dedicated servers are also more secure making them imperative for larger businesses with sensitive data.</span></p>
  1714. <p><br /></p>
  1715. <p><span style="background-color: transparent;"><strong>Best for: </strong></span><span style="background-color: transparent;">This hosting option is ideal for large businesses, high-traffic websites, complex applications or websites that require maximum </span><a href="https://www.wix.com/website-security" target="_blank"><span style="background-color: transparent;">website security</span></a><span style="background-color: transparent;">.</span></p>
  1716. <p><br /></p>
  1717. <p><span style="background-color: transparent;"><strong>Average cost:</strong></span><span style="background-color: transparent;"> The cost for this type of hosting usually starts around $80 per month.</span></p>
  1718. <p><br /></p>
  1719. <p><span style="background-color: transparent;"><strong>Pros</strong></span></p>
  1720. <p><br /></p>
  1721. <ul>
  1722.  <li><p><span style="background-color: transparent;"><strong>Greater control:</strong></span><span style="background-color: transparent;"> Users have full control over their server configurations, making it easier to install and run custom software.</span></p></li>
  1723. </ul>
  1724. <ul>
  1725.  <li><p><span style="background-color: transparent;"><strong>High performance:</strong></span><span style="background-color: transparent;"> With dedicated resources solely for your website, dedicated hosting offers top-notch performance and faster loading times.</span></p></li>
  1726. </ul>
  1727. <p><br /></p>
  1728. <p><span style="background-color: transparent;"><strong>Cons</strong></span></p>
  1729. <p><br /></p>
  1730. <ul>
  1731.  <li><p><span style="background-color: transparent;"><strong>Higher costs:</strong></span><span style="background-color: transparent;"> Dedicated hosting is more expensive than other hosting options, but it’s a necessary expense for websites with high traffic and sensitive data.</span></p></li>
  1732. </ul>
  1733. <ul>
  1734.  <li><p><span style="background-color: transparent;"><strong>Requires technical expertise:</strong></span><span style="background-color: transparent;"> Due to its highly customizable nature, dedicated hosting requires technical expertise to set up and manage effectively.</span></p></li>
  1735.  <li><p><span style="background-color: transparent;"><strong>Customer is responsible for server maintenance</strong></span><span style="background-color: transparent;"> - You are responsible for server updates, security patches and overall server maintenance.</span></p></li>
  1736. </ul>
  1737. <p><br /></p>
  1738. <p><br /></p>
  1739. <h3><span style="background-color: transparent;">04. Cloud web hosting</span></h3>
  1740. <p><br /></p>
  1741. <p><a href="https://www.wix.com/blog/what-is-cloud-hosting" target="_blank"><span style="background-color: transparent;">Cloud hosting</span></a><span style="background-color: transparent;"> operates on a network of interconnected servers that work together to provide hosting services. Instead of relying on a single server, websites are hosted on virtual machines in a data center and resources can be allocated as needed, providing high uptime and excellent </span><a href="https://www.wix.com/encyclopedia/definition/scalability" target="_blank"><span style="background-color: transparent;">scalability</span></a><span style="background-color: transparent;">. This makes it a reliable choice for websites handling heavy traffic.</span></p>
  1742. <p><br /></p>
  1743. <p><span style="background-color: transparent;"><strong>Learn more:</strong></span><a href="https://www.wix.com/blog/cloud-hosting-vs-shared-hosting" target="_blank"><span style="background-color: transparent;"><strong> Cloud hosting vs. shared hosting</strong></span></a></p>
  1744. <p><br /></p>
  1745. <p><span style="background-color: transparent;">By utilizing a network of remote servers, cloud hosting minimizes the impact of hardware issues. If one server goes down, another steps in to keep your website up and running smoothly. Opting for cloud hosting is crucial when even the shortest downtime could spell disaster for your business. Cloud hosting providers like Wix can guarantee 99.99% uptime, the highest available.</span></p>
  1746. <p><br /></p>
  1747. <p><span style="background-color: transparent;">To maximize your budget with cloud hosting, choose providers that offer cost-effective pricing models—such as pay-as-you-go—or offer reserved instances based on your website&apos;s resource usage.</span></p>
  1748. <p><br /></p>
  1749. <p><span style="background-color: transparent;"><strong>Best for: </strong></span><span style="background-color: transparent;">Cloud hosting is suitable for websites with fluctuating or unpredictable traffic patterns, as it can handle sudden spikes in traffic without </span><a href="https://www.wix.com/blog/website-performance" target="_blank"><span style="background-color: transparent;">website performance</span></a><span style="background-color: transparent;"> issues.</span></p>
  1750. <p><br /></p>
  1751. <p><span style="background-color: transparent;"><strong>Average cost:</strong></span><span style="background-color: transparent;"> Unlike all other hosting types that change a fixed amount of money per month, cloud hosting providers typically charge per hour. The rate can vary depending on the server configuration and the actual number of hours that the server was used.</span></p>
  1752. <p><br /></p>
  1753. <p><span style="background-color: transparent;"><strong>Pros</strong></span></p>
  1754. <p><br /></p>
  1755. <ul>
  1756.  <li><p><span style="background-color: transparent;"><strong>Highly scalable:</strong></span><span style="background-color: transparent;"> Cloud hosting offers seamless scalability, allowing you to add or remove resources as required without any disruption to your website&apos;s performance.</span></p></li>
  1757. </ul>
  1758. <ul>
  1759.  <li><p><span style="background-color: transparent;"><strong>High uptime guarantee:</strong></span><span style="background-color: transparent;"> With multiple servers at work, cloud hosting guarantees high uptime and minimizes the risk of website failure due to hardware issues.</span></p></li>
  1760. </ul>
  1761. <p><br /></p>
  1762. <p><span style="background-color: transparent;"><strong>Cons</strong></span></p>
  1763. <p><br /></p>
  1764. <ul>
  1765.  <li><p><span style="background-color: transparent;"><strong>Technical complexity</strong></span><span style="background-color: transparent;"> -</span><span style="background-color: transparent;"><strong> </strong></span><span style="background-color: transparent;">Setting up and managing cloud hosting can be more complex than other options. If you choose GCP or AWS, you must familiarize yourself with the standard procedures that Google or Amazon use when deploying and managing web solutions.</span></p></li>
  1766. </ul>
  1767. <ul>
  1768.  <li><p><span style="background-color: transparent;"><strong>Limited control: </strong></span><span style="background-color: transparent;">The web host manages cloud hosting which means users assume less control over their hosting environment.</span></p></li>
  1769. </ul>
  1770. <p><br /></p>
  1771. <p><br /></p>
  1772. <h2><span style="background-color: transparent;">Other costs of hosting a website</span></h2>
  1773. <p><br /></p>
  1774. <p><span style="background-color: transparent;">In addition to a hosting package, there are other costs associated with running a website that should be factored in when choosing the best hosting option for your needs. These can include domain registration fees, SSL certificate fees and website maintenance costs.</span></p>
  1775. <p><br /></p>
  1776. <p><span style="background-color: transparent;">Here’s a breakdown of a few of the extra costs you should consider.</span></p>
  1777. <p><br /></p>
  1778. <p><br /></p>
  1779. <h3><span style="background-color: transparent;">Domain name registration</span></h3>
  1780. <p><br /></p>
  1781. <p><span style="background-color: transparent;">A </span><a href="https://www.wix.com/domain/names" target="_blank"><span style="background-color: transparent;">domain name</span></a><span style="background-color: transparent;"> is the web address that directs users to your website. It&apos;s important to have a unique and memorable domain name for your website, as it represents your brand identity. Domain names must be registered and renewed annually, which is an additional cost on top of hosting fees.</span></p>
  1782. <p><br /></p>
  1783. <p><span style="background-color: transparent;">Some hosting providers like Wix also offer domain names. For instance, Wix has an easy domain name search tool to help you find and register a domain quickly. Getting your domain from your web host can streamline your </span><a href="https://www.wix.com" target="_blank"><span style="background-color: transparent;">website creation</span></a><span style="background-color: transparent;"> process.</span></p>
  1784. <p><br /></p>
  1785. <p><br /></p>
  1786. <figure><img src="https://static.wixstatic.com/media/41e17b_8d0f3f543cf14b19a4262b46c23d39da~mv2.png/v1/fit/w_1000,h_792,al_c,q_80/file.png"alt="Wix domain name generator"></figure>
  1787. <p><br /></p>
  1788. <p><br /></p>
  1789. <p><span style="background-color: transparent;"><strong>Learn more: </strong></span><a href="https://www.wix.com/blog/what-is-a-domain" target="_blank"><span style="background-color: transparent;"><strong>What is a domain</strong></span></a></p>
  1790. <p><br /></p>
  1791. <p><br /></p>
  1792. <h3><span style="background-color: transparent;">SSL certificate</span></h3>
  1793. <p><br /></p>
  1794. <p><a href="https://www.wix.com/encyclopedia/definition/secure-sockets-layer-ssl" target="_blank"><span style="background-color: transparent;">SSL (Secure Sockets Layer)</span></a><span style="background-color: transparent;"> certificates provide an extra layer of security for websites, encrypting sensitive data like credit card information and login details. This added protection can also improve your search engine rankings, making it worth the additional cost.</span></p>
  1795. <p><br /></p>
  1796. <p><span style="background-color: transparent;">The cost of an SSL depends on several factors, such as the number of domains and subdomains it can cover. As with domain names, many hosting plans, like Wix, include it for free while others provide it for an additional cost anywhere from $10 to $200 per year.</span></p>
  1797. <p><br /></p>
  1798. <p><span style="background-color: transparent;"><strong>Learn more: </strong></span><a href="https://www.wix.com/blog/best-ssl-certificate-providers" target="_blank"><span style="background-color: transparent;"><strong>Best SSL certificate</strong></span></a></p>
  1799. <p><br /></p>
  1800. <p><br /></p>
  1801. <h3><span style="background-color: transparent;">Website templates</span></h3>
  1802. <p><br /></p>
  1803. <p><a href="https://www.wix.com/website/templates" target="_blank"><span style="background-color: transparent;">Website templates</span></a><span style="background-color: transparent;"> are pre-designed layouts that allow you to build a professional-looking website without the need for extensive coding knowledge. These templates provide a foundation upon which you can customize your site’s appearance, including layout, color schemes and typography to fit your brand’s identity.</span></p>
  1804. <p><br /></p>
  1805. <p><span style="background-color: transparent;">Most hosting providers offer a wide selection of templates as part of their package, making it easier for individuals and businesses to launch their websites quickly and efficiently. However, the level of customization and the number of templates available can vary significantly between providers. Some, like Wix may offer these templates for free, while others might charge a premium for more advanced or unique designs.</span></p>
  1806. <p><br /></p>
  1807. <p><br /></p>
  1808. <h3><span style="background-color: transparent;">Plugins and extensions</span></h3>
  1809. <p><br /></p>
  1810. <p><span style="background-color: transparent;">Plugins and extensions are additional software that can be integrated with your website to add functionality and features. These can range from simple plugins that improve the overall appearance of your site, such as social media sharing buttons, to more complex ones like eCommerce or online booking systems.</span></p>
  1811. <p><br /></p>
  1812. <p><span style="background-color: transparent;">Similar to templates, some hosting providers offer a wide selection of free plugins and extensions as part of their package, while others may charge for more advanced options or unique features. It&apos;s important to research and compare the available plugins and extensions when choosing a hosting provider to ensure they meet your website&apos;s needs. The </span><a href="https://www.wix.com/app-market" target="_blank"><span style="background-color: transparent;">Wix App Marketplace</span></a><span style="background-color: transparent;"> offers options to enhance your site features.</span></p>
  1813. <p><br /></p>
  1814. <p><span style="background-color: transparent;">Basic plugins are generally free while premium plugins generally cost between $5 to $50 or more depending on the plugin.</span></p>
  1815. <p><br /></p>
  1816. <p><br /></p>
  1817. <figure><img src="https://static.wixstatic.com/media/41e17b_75011176a4004dd48469f6e3b29f9761~mv2.png/v1/fit/w_925,h_528,al_c,q_80/file.png"alt="Website performance metrics"></figure>
  1818. <p><br /></p>
  1819. <p><br /></p>
  1820. <h3><span style="background-color: transparent;">Marketing tools and integrations</span></h3>
  1821. <p><br /></p>
  1822. <p><span style="background-color: transparent;">Marketing tools and integrations are crucial for promoting your website, analyzing visitor behavior and enhancing the overall user experience to increase conversions. Some hosting providers offer basic marketing tools and integrations as part of their hosting package, but more comprehensive solutions might require additional fees. The cost of these tools can vary widely, from free basic versions to premium services costing hundreds of dollars per year.</span></p>
  1823. <p><br /></p>
  1824. <p><span style="background-color: transparent;">Here are different types of marketing tools:</span></p>
  1825. <p><br /></p>
  1826. <ul>
  1827.  <li><p><span style="background-color: transparent;"><strong>SEO (Search Engine Optimization) applications: </strong></span><span style="background-color: transparent;">Use </span><a href="https://www.wix.com/seo" target="_blank"><span style="background-color: transparent;">SEO features</span></a><span style="background-color: transparent;"> to help improve your site&apos;s visibility in search engine results.</span></p></li>
  1828.  <li><p><span style="background-color: transparent;"><strong>Social media integrations: </strong></span><span style="background-color: transparent;">Enable your content to be shared more easily across platforms.</span></p></li>
  1829.  <li><p><span style="background-color: transparent;"><strong>Email marketing services:</strong></span><span style="background-color: transparent;"> Allow you to design, send and track </span><a href="https://www.wix.com/ascend/email-marketing" target="_blank"><span style="background-color: transparent;">email marketing campaigns</span></a><span style="background-color: transparent;"> effectively.</span></p></li>
  1830.  <li><p><span style="background-color: transparent;"><strong>Analytics tools: </strong></span><span style="background-color: transparent;">Utilize</span><a href="https://www.wix.com/manage/analytics" target="_blank"><span style="background-color: transparent;"> website analytics</span></a><span style="background-color: transparent;"> for insight into your website&apos;s performance, helping you understand visitor behavior and make informed decisions about content and </span><a href="https://www.wix.com/website/design" target="_blank"><span style="background-color: transparent;">website design</span></a><span style="background-color: transparent;">.</span></p></li>
  1831. </ul>
  1832. <p><br /></p>
  1833. <p><br /></p>
  1834. <h3><span style="background-color: transparent;">Ecommerce features</span></h3>
  1835. <p><br /></p>
  1836. <p><span style="background-color: transparent;">Ecommerce features are essential for any </span><a href="https://www.wix.com/business/website" target="_blank"><span style="background-color: transparent;">business website</span></a><span style="background-color: transparent;"> that plans to sell products or services online. These features enable you to provide a seamless shopping experience for your customers while managing your operations efficiently. They can range from basic shopping carts to comprehensive payment processing solutions, inventory management systems and customer relationship management (CRM) tools.</span></p>
  1837. <p><br /></p>
  1838. <p><span style="background-color: transparent;">Pricing for ecommerce features varies significantly depending on the complexity and scale of your online store. Basic eCommerce functionality might be included in your hosting package but more advanced features, like automated shipping calculation or multi-currency support, could incur additional charges.</span></p>
  1839. <p><br /></p>
  1840. <p><br /></p>
  1841. <h2><span style="background-color: transparent;">How to save money on web hosting</span></h2>
  1842. <p><br /></p>
  1843. <p><span style="background-color: transparent;">Understanding web hosting costs and effectively managing your budget is crucial for any individual or business venturing into the online realm. Here are ways that you can further curb your hosting costs.</span></p>
  1844. <p><br /></p>
  1845. <p><br /></p>
  1846. <figure><img src="https://static.wixstatic.com/media/41e17b_eeeccef7efe841ec9a71ab83de6f90c7~mv2.png/v1/fit/w_925,h_672,al_c,q_80/file.png"alt="how to save money on web hosting"></figure>
  1847. <p><br /></p>
  1848. <p><br /></p>
  1849. <h3><span style="background-color: transparent;">01. Compare hosting plans and providers</span></h3>
  1850. <p><br /></p>
  1851. <p><span style="background-color: transparent;">Market analysis is one of the first things you must do when choosing a hosting provider. Once you understand what type of hosting you want, compare different hosting providers, their prices and features. Plus, read what customers say about them.</span></p>
  1852. <p><br /></p>
  1853. <p><br /></p>
  1854. <h3><span style="background-color: transparent;">02. Consider long-term contracts</span></h3>
  1855. <p><br /></p>
  1856. <p><span style="background-color: transparent;">Hosting providers often offer discounts or lower monthly rates for customers who are willing to commit to a longer contract. Long-term contracts also provide stability and allow you to plan ahead. You can rely on the hosting service without worrying about price changes for the duration of the contract.</span></p>
  1857. <p><br /></p>
  1858. <p><span style="background-color: transparent;">But before committing to long-term contracts, you must carefully research the hosting provider. Long-term agreements may limit your ability to switch hosting providers if you are dissatisfied with the service or find a better option. So, make sure that you’re confident about your choice of provider before signing a contract.</span></p>
  1859. <p><br /></p>
  1860. <p><br /></p>
  1861. <h3><span style="background-color: transparent;">03. Consider your website’s scalability needs</span></h3>
  1862. <p><br /></p>
  1863. <p><span style="background-color: transparent;">Don&apos;t think about your website as something set in stone. Like any other product, your website will evolve and change over time. And the number of visitors will also likely grow. Think about what your website will look like in a year. If you anticipate significant growth or changes in your website requirements, it may be more beneficial to opt for a hosting plan that allows you to easily upgrade or downgrade your resources.</span></p>
  1864. <p><br /></p>
  1865. <p><br /></p>
  1866. <h3><span style="background-color: transparent;">04. Avoid unnecessary features and services</span></h3>
  1867. <p><br /></p>
  1868. <p><span style="background-color: transparent;">Many times, hosting providers try to upsell you on additional</span><a href="https://www.wix.com/encyclopedia/definition/hosted-services" target="_blank"><span style="background-color: transparent;"> hosted services</span></a><span style="background-color: transparent;"> or options during the sign-up process. It&apos;s worth taking the time to research and understand what features are included in the hosting plans. Some common extra features are domain registration, email service for your domain, SSL certificates, backup services, website builders and </span><a href="https://www.wix.com/encyclopedia/definition/content-management-system-cms" target="_blank"><span style="background-color: transparent;">content management systems (CMS)</span></a><span style="background-color: transparent;">. If you don&apos;t need these features or can obtain them separately at a lower cost, it&apos;s best to opt for a plan without them.</span></p>
  1869. <p><br /></p>
  1870. <p><br /></p>
  1871. <h3><span style="background-color: transparent;">05. Optimize your website performance</span></h3>
  1872. <p><br /></p>
  1873. <p><span style="background-color: transparent;">As we already mentioned, the amount of server resources allocated to your website can impact your costs. It&apos;s essential to use performance optimization mechanisms like auto-scaling and caching and to identify areas in your website that can be optimized. By doing that, you will minimize the monthly cost of your hosting services. You can use tools like</span><a href="https://support.wix.com/en/article/understanding-your-site-speed-dashboard" target="_blank"><span style="background-color: transparent;"> Wix’s Site Speed dashboard</span></a><span style="background-color: transparent;">,</span><a href="https://pagespeed.web.dev/" target="_blank"><span style="background-color: transparent;"> PageSpeed Insights</span></a><span style="background-color: transparent;"> and</span><a href="https://gtmetrix.com/" target="_blank"><span style="background-color: transparent;"> GTmetrix</span></a><span style="background-color: transparent;"> to learn how fast your website loads and identify areas for improvement.</span></p>
  1874. <p><br /></p>
  1875. <p><br /></p>
  1876. <h3><span style="background-color: transparent;">06. Regularly review your hosting expenses</span></h3>
  1877. <p><br /></p>
  1878. <p><span style="background-color: transparent;">Regularly review your hosting plan as your website grows and evolves to ensure it still meets your needs. Avoid staying locked into a plan that no longer aligns with your requirements. If you find yourself paying for unnecessary features or if your resource needs have changed, consider upgrading, downgrading or switching to a different hosting provider that better suits your current needs.</span></p>
  1879. <p><br /></p>
  1880. <p><br /></p>
  1881. <h2><span style="background-color: transparent;">Web hosting cost FAQ</span></h2>
  1882. <ul>
  1883.  <li><h3><span style="color: rgb(67, 67, 67);"><span style="background-color: transparent;">How do I choose the best web hosting services?</span></span></h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">When choosing a web hosting service, consider your website&apos;s needs in terms of traffic, storage and features. Research different providers to compare prices and read reviews from other users. It&apos;s also important to assess the level of technical support provided by each company.</span></span></p></li>
  1884.  <li><h3><span style="color: rgb(67, 67, 67);"><span style="background-color: transparent;">Can I switch my hosting provider if I&apos;m unhappy with their services?</span></span></h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">Yes, you can switch your hosting provider at any time. However, it&apos;s essential to check the terms and conditions of your current provider to avoid any penalties or fees for canceling before the contract ends.</span></span></p></li>
  1885.  <li><h3><span style="color: rgb(67, 67, 67);"><span style="background-color: transparent;">Should I pay for hosting monthly or annually?</span></span></h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">This depends on your budget and the hosting provider&apos;s pricing structure. Some providers offer discounts for annual payments, so it may be more cost-effective in the long run. However, paying monthly might be a better option if you are unsure about committing to a particular host or if your website has fluctuating traffic.</span></span></p></li>
  1886. </ul>
  1887. <p><br /></p>]]></content:encoded></item><item><title><![CDATA[20 best fonts for your website (And tips on how to choose)]]></title><description><![CDATA[A guide to choosing the best fonts for websites, including the top 10 Google fonts.]]></description><link>https://www.wix.com/blog/how-to-choose-best-fonts-website</link><guid isPermaLink="false">644127cc9f24e4410be28119</guid><category><![CDATA[Website Essentials]]></category><pubDate>Tue, 26 Mar 2024 13:51:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ea6ac8_16d3b0d403f246948faa30d3e24f6398~mv2.png/v1/fit/w_1000,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jenna Romano</dc:creator><content:encoded><![CDATA[<p><span style="background-color: transparent;"><strong>Get started by: </strong></span><a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;"><strong>Creating a website →</strong></span></a><span style="background-color: transparent;"><strong> | </strong></span><a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;"><strong>Getting a domain →</strong></span></a></p>
  1888. <p><br /></p>
  1889. <figure><img src="https://static.wixstatic.com/media/ea6ac8_16d3b0d403f246948faa30d3e24f6398~mv2.png/v1/fit/w_1000,h_608,al_c,q_80/file.png"alt="backend of website builder using and adjusting one of the best modern fonts from our list for a website design, spelling out the word &quot;fonts&quot; "></figure>
  1890. <p><br /></p>
  1891. <p>When starting to <a href="https://www.wix.com" target="_blank">build a website</a>, you have to keep a lot in mind. Between writing content and choosing the perfect visuals, some fundamental elements may fall by the wayside. But make sure you don&apos;t overlook one important thing: your website fonts, also known as <a href="https://www.wix.com/encyclopedia/definition/typography" target="_blank">typography.</a> </p>
  1892. <p><br /></p>
  1893. <p>Typography is defined as the visual representation of type. In other words, it&apos;s the fonts you use to communicate your content and brand voice. In some cases, it can communicate more about your brand than words alone. Your selected fonts should amplify your brand voice, your graphic design and <a href="https://www.wix.com/blog/web-design" target="_blank">web design</a> (or <a href="https://www.wix.com/blog/website-redesign" target="_blank">web redesign</a>), while looking sharp on the screen and easily conveying information.</p>
  1894. <p><br /></p>
  1895. <p>In this guide, we’ll discuss twenty of the best website fonts, as well as tips for choosing the right ones for you when you&apos;re learning <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">how to make a website</a>. </p>
  1896. <p><br /></p>
  1897. <p><br /></p>
  1898. <h2>The primary types of website fonts</h2>
  1899. <p><br /></p>
  1900. <p>The art of <a href="https://www.wix.com/blog/what-is-typography" target="_blank">typography</a> is rich and complex—ranging from aesthetics to text alignment and spacing. Before we dive into our 20 favorites, it’s important to understand the three main types of fonts: serif, sans serif and script. This will help you better understand each and narrow down which best fonts will suit your overall website design.</p>
  1901. <p><br /></p>
  1902. <p>Here’s a quick summary:</p>
  1903. <p><br /></p>
  1904. <p><br /></p>
  1905. <h3>Serif fonts</h3>
  1906. <p><br /></p>
  1907. <p>A serif is a small line at the end of a stroke in a letter or symbol. Many consider serif fonts as classical and elegant, and they are mostly associated with print publishing. Examples include Times New Roman, Georgia and Bodoni.</p>
  1908. <p> </p>
  1909. <p><br /></p>
  1910. <h3>Sans serif fonts</h3>
  1911. <p><br /></p>
  1912. <p>These fonts don&apos;t contain serif lines at the end of their letters. Sans serifs are clean, modern and often neutral-looking, making them a great fit for web design. Examples include Wix&apos;s own <a href="https://www.wix.com/typeface/madefor" target="_blank">Madefor</a> font, Helvetica and the <a href="https://www.wix.com/blog/why-do-people-hate-comic-sans" target="_blank">infamous Comic Sans</a>.</p>
  1913. <p><br /></p>
  1914. <p><br /></p>
  1915. <h3>Script fonts</h3>
  1916. <p><br /></p>
  1917. <p>Scripts, including cursive fonts, are modeled after handwriting styles. Keep this style limited to titles only, as visitors may find it hard to read body text in a script font. Examples include Lobster and Lucida <a href="https://www.wix.com/studio/blog/handwriting-fonts" rel="noreferrer" target="_blank">Handwriting fonts</a>.</p>
  1918. <p><br /></p>
  1919. <p><br /></p>
  1920. <figure><img src="https://static.wixstatic.com/media/5e5a34_f38fe61d597d45d58fc78a6209654438~mv2.jpg/v1/fit/w_1000,h_625,al_c,q_80/file.png"alt="A chart displaying the font classifications of Serif, sans serif and script fonts "></figure>
  1921. <p><br /></p>
  1922. <p><br /></p>
  1923. <p><br /></p>
  1924. <p><br /></p>
  1925. <h2>20 of the best website fonts </h2>
  1926. <p><br /></p>
  1927. <p>These 20 fonts are ideal for <a href="https://www.wix.com/website/design" target="_blank">website design</a> since they are easy-to-read (see <a href="https://www.wix.com/blog/easiest-font-to-read" rel="noreferrer" target="_blank">easiest to read fonts</a>) and can fit a variety of website types. Several of them come in font families, meaning each font has multiple versions that you can use throughout your website copy.</p>
  1928. <p><br /></p>
  1929. <p><strong>Tip:</strong> In case you’re <a href="https://www.wix.com/blog/how-to-make-a-website" target="_blank">making a website on Wix</a>, you can use all these beautiful fonts on the Editor, in addition to hundreds of other typefaces. If you have a different typeface in mind, you can upload your own font to the Editor.</p>
  1930. <p><br /></p>
  1931. <ol>
  1932.  <li><p><a href="#eikms" rel="noopener noreferrer">CoFo Sans</a> </p></li>
  1933.  <li><p><a href="#9a9qd" rel="noopener noreferrer">Lato</a> </p></li>
  1934.  <li><p><a href="#4955j" rel="noopener noreferrer">Abolition</a> </p></li>
  1935.  <li><p><a href="#b13fu" rel="noopener noreferrer">Forum</a> </p></li>
  1936.  <li><p><a href="#aaop4" rel="noopener noreferrer">Sofia Pro</a> </p></li>
  1937.  <li><p><a href="#3hf7" rel="noopener noreferrer">Graphik</a> </p></li>
  1938.  <li><p><a href="#2c8gb" rel="noopener noreferrer">BD Supper</a> </p></li>
  1939.  <li><p><a href="#1nfrn" rel="noopener noreferrer">Palatino</a> </p></li>
  1940.  <li><p><a href="#2kac4" rel="noopener noreferrer">Barlow</a> </p></li>
  1941.  <li><p><a href="#741c3" rel="noopener noreferrer">Publico</a> </p></li>
  1942.  <li><p><a href="#9g4ad" rel="noopener noreferrer">FS Me</a> </p></li>
  1943.  <li><p><a href="#255p0" rel="noopener noreferrer">Magnific Caos</a> </p></li>
  1944.  <li><p><a href="#2mqod" rel="noopener noreferrer">Diastema</a> </p></li>
  1945.  <li><p><a href="#9rddk" rel="noopener noreferrer">Caponi</a> </p></li>
  1946.  <li><p><a href="#3v6ml" rel="noopener noreferrer">Caudex</a> </p></li>
  1947.  <li><p><a href="#4etd9" rel="noopener noreferrer">Eleven Twenty</a> </p></li>
  1948.  <li><p><a href="#apums" rel="noopener noreferrer">FS Ostro</a> </p></li>
  1949.  <li><p><a href="#9a307" rel="noopener noreferrer">Ratio Modern</a> </p></li>
  1950.  <li><p><a href="#cotgi" rel="noopener noreferrer">Lil Grotesk</a> </p></li>
  1951.  <li><p><a href="#6ti7g" rel="noopener noreferrer">Poppins </a> </p></li>
  1952. </ol>
  1953. <p><br /></p>
  1954. <p><br /></p>
  1955. <h3>01. CoFo Sans</h3>
  1956. <p><br /></p>
  1957. <p>Designed by: Maria Doreuli</p>
  1958. <p><br /></p>
  1959. <p>This sans serif font appears sleek and modern with Cyrillic undertones. It’s simple and easy-to-read. </p>
  1960. <p><br /></p>
  1961. <p><a href="https://contrastfoundry.com/typeface/cofo-sans" target="_blank">Download CoFo Sans</a> via Contrast Foundry. </p>
  1962. <p><br /></p>
  1963. <p><br /></p>
  1964. <figure><img src="https://static.wixstatic.com/media/ea6ac8_8f134253c3cd4776a1cff0c3808048fb~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="A sentence using CoFo Sans font "></figure>
  1965. <p><br /></p>
  1966. <p><br /></p>
  1967. <h3>02. Lato</h3>
  1968. <p><br /></p>
  1969. <p>Designed by: Łukasz Dziedzic</p>
  1970. <p><br /></p>
  1971. <p>A sans serif font equally suited for both titles and body text, its rounded, classic proportions create a sense of harmony and warmth.</p>
  1972. <p><br /></p>
  1973. <p><a href="https://fonts.google.com/specimen/Lato" target="_blank">Download Lato</a> via Google Fonts. </p>
  1974. <p><br /></p>
  1975. <p><br /></p>
  1976. <figure><img src="https://static.wixstatic.com/media/ea6ac8_45a59948b4dd4fac98208d6c7897336a~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="a sentence using lato font"></figure>
  1977. <p><br /></p>
  1978. <p> </p>
  1979. <h3>03. Abolition</h3>
  1980. <p><br /></p>
  1981. <p>Designed by: Mattox Shuler</p>
  1982. <p><br /></p>
  1983. <p>Abolition offers a strong, easy-to-read sans serif font. Composed of only capital letters, this attention-grabbing font makes a bold statement.</p>
  1984. <p><br /></p>
  1985. <p><a href="https://fonts.adobe.com/fonts/abolition" target="_blank">Download Abolition</a> via Adobe Fonts. </p>
  1986. <p><br /></p>
  1987. <p><br /></p>
  1988. <figure><img src="https://static.wixstatic.com/media/ea6ac8_6403a398a1314376a8f27f607a17e82c~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="A sentence using the abolition font"></figure>
  1989. <p><br /></p>
  1990. <p><br /></p>
  1991. <h3>04. Forum</h3>
  1992. <p><br /></p>
  1993. <p>Designed by: Denis Masharov</p>
  1994. <p><br /></p>
  1995. <p>This serif font works especially well for titles and headlines, making it a good choice for your website’s primary font. Its Roman proportions give it a vintage feel.</p>
  1996. <p><br /></p>
  1997. <p><a href="https://fonts.google.com/specimen/Forum" target="_blank">Download Forum</a> via Google Fonts. </p>
  1998. <p><br /></p>
  1999. <p><br /></p>
  2000. <figure><img src="https://static.wixstatic.com/media/ea6ac8_a1d0c18614894ff4bcf1cb91666db245~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="A sentence using the Forum font"></figure>
  2001. <p><br /></p>
  2002. <p><br /></p>
  2003. <h3>05. Sofia Pro</h3>
  2004. <p><br /></p>
  2005. <p>Designed by: Olivier Gourvat</p>
  2006. <p><br /></p>
  2007. <p>One of MyFonts’ best-selling fonts, Sofia Pro is a sans serif typeface with a modern look and geometric lines. Designed specifically to be readable even in very small sizes, it’s perfect for web accessibility, usability, business cards and mobile screens.  </p>
  2008. <p><br /></p>
  2009. <p><a href="https://www.myfonts.com/collections/sofia-pro-font-mostardesign" target="_blank">Download Sofia Pro</a> via MyFonts. </p>
  2010. <p><br /></p>
  2011. <p><br /></p>
  2012. <figure><img src="https://static.wixstatic.com/media/ea6ac8_1595c7fb5af5416399ba7a3dcf24a163~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="A sentence using Sofia Pro font in light, bold and italic styles"></figure>
  2013. <p><br /></p>
  2014. <p><br /></p>
  2015. <h3>06. Graphik</h3>
  2016. <p><br /></p>
  2017. <p>Designed by: Christian Schwartz </p>
  2018. <p><br /></p>
  2019. <p>With over 18 styles to choose from, Graphik boasts clean, elegant lines and a variety of letter widths. It suits not only for web design, but also marketing assets such as newsletters, logos and advertisements. </p>
  2020. <p><br /></p>
  2021. <p><a href="https://commercialtype.com/catalog/graphik" target="_blank">Download Graphik</a> via Commercial.</p>
  2022. <p><br /></p>
  2023. <p><br /></p>
  2024. <figure><img src="https://static.wixstatic.com/media/ea6ac8_89062475d92c4259a6be15183baf30a8~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="A sentence using Graphik font"></figure>
  2025. <p><br /></p>
  2026. <p><br /></p>
  2027. <h3>07. BD Supper</h3>
  2028. <p><br /></p>
  2029. <p>Designed by: Lopetz</p>
  2030. <p><br /></p>
  2031. <p>Offering whimsical vibes, BD Supper has a modern, cartoonish and childlike feel, while still appearing clean and bold. </p>
  2032. <p><br /></p>
  2033. <p><a href="https://fonts.adobe.com/fonts/bd-supper" target="_blank">Download BD Summer</a> via Adobe Fonts. </p>
  2034. <p><br /></p>
  2035. <p><br /></p>
  2036. <figure><img src="https://static.wixstatic.com/media/ea6ac8_ed756f19757b4f1b86d27d4c6c2a7848~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="A sentence using  BD supper font"></figure>
  2037. <p><br /></p>
  2038. <p><br /></p>
  2039. <h3>08. Palatino</h3>
  2040. <p><br /></p>
  2041. <p>Designed by: Hermann Zapf</p>
  2042. <p><br /></p>
  2043. <p>Palatino is an old-school serif font that is versatile and easy on the eyes. This typeface has structured, professional undertones and makes a strong, powerful statement.  </p>
  2044. <p><br /></p>
  2045. <p><a href="https://www.myfonts.com/collections/palatino-font-linotype" target="_blank">Download Palatino</a> via MyFonts. </p>
  2046. <p><br /></p>
  2047. <p><br /></p>
  2048. <figure><img src="https://static.wixstatic.com/media/ea6ac8_e5f2aaba598041a0b0e45cfdf421e6e1~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="A sentence using the Palatino font in normal, italic and bold styles"></figure>
  2049. <p><br /></p>
  2050. <p><br /></p>
  2051. <h3>09. Barlow</h3>
  2052. <p><br /></p>
  2053. <p>Designed by: Jeremy Tribby</p>
  2054. <p><br /></p>
  2055. <p>The Barlow sans serif font is clean and low-contrast, making it effortlessly readable. The typeface designer looked to California license plates and highway signs for inspiration.</p>
  2056. <p><br /></p>
  2057. <p><a href="https://fonts.google.com/specimen/Barlow" target="_blank">Download Barlow</a> via Google Fonts. </p>
  2058. <p><br /></p>
  2059. <p><br /></p>
  2060. <figure><img src="https://static.wixstatic.com/media/ea6ac8_74b0a20a314b43a39fddd10eb78251d1~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="A sentence using Barlow font"></figure>
  2061. <p><br /></p>
  2062. <p><br /></p>
  2063. <h3>10.  Publico</h3>
  2064. <p><br /></p>
  2065. <p>Designed by: Christian Schwartz and Paul Barnes</p>
  2066. <p><br /></p>
  2067. <p>This serif font has an old-school newspaper look that still works well for modern design. With several text families to choose from, the font is sharp and expressive with contrast between thick and thinner lines. </p>
  2068. <p><br /></p>
  2069. <p><a href="https://commercialtype.com/catalog/publico" target="_blank">Download Publico</a> via Commercial. </p>
  2070. <p><br /></p>
  2071. <p><br /></p>
  2072. <figure><img src="https://static.wixstatic.com/media/ea6ac8_a527fdeecef24f27bf92958ff9068b98~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="A sentence using Publico font"></figure>
  2073. <p><br /></p>
  2074. <p><br /></p>
  2075. <h3>11. FS Me</h3>
  2076. <p><br /></p>
  2077. <p>Designed by: Fontsmith</p>
  2078. <p><br /></p>
  2079. <p>This sans serif font was specifically designed to enhance readability for people with learning disabilities. Larger dots on the “i”s, extended ascenders and longer tails are just a few of the unique characteristics that make this font ideal for enhancing web accessibility. </p>
  2080. <p><br /></p>
  2081. <p><a href="https://www.myfonts.com/collections/fs-me-font-fontsmith" target="_blank">Download FS Me</a> via Fontsmith. </p>
  2082. <p><br /></p>
  2083. <p><br /></p>
  2084. <figure><img src="https://static.wixstatic.com/media/ea6ac8_c8b62c1eddf54e61ade468eace4d816c~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="A sentence using FS Me font"></figure>
  2085. <p><br /></p>
  2086. <p><br /></p>
  2087. <h3>12. Magnific Caos</h3>
  2088. <p><br /></p>
  2089. <p>Designed by: Billy Argel</p>
  2090. <p><br /></p>
  2091. <p>This classic gothic serif font includes decorative ligatures on capital letters. It’s dark and bold, with hints of white in each letter to slightly brighten up the forefront and add depth. </p>
  2092. <p><br /></p>
  2093. <p><a href="https://www.fontspace.com/magnific-caos-font-f71001" target="_blank">Download Magnific Caos</a> via Fontspace.</p>
  2094. <p><br /></p>
  2095. <p><br /></p>
  2096. <figure><img src="https://static.wixstatic.com/media/ea6ac8_975d853c6a82436e8c9fa227b92283ea~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="sentence using Magnific Chaos font with white text and black background"></figure>
  2097. <p><br /></p>
  2098. <p><br /></p>
  2099. <h3>13. Diastema</h3>
  2100. <p><br /></p>
  2101. <p>Designed by: Issam Boufelja</p>
  2102. <p><br /></p>
  2103. <p>Diastema has a modern, whimsical design that uses long and sometimes joining ligatures. It has a fancy, classy feel that pairs well with clean, modern imagery.</p>
  2104. <p><br /></p>
  2105. <p><a href="https://www.myfonts.com/collections/diastema-font-issam-type" target="_blank">Download Diastema</a> via MyFonts.</p>
  2106. <p><br /></p>
  2107. <p><br /></p>
  2108. <figure><img src="https://static.wixstatic.com/media/ea6ac8_630e69fa13874d119c89facacbe89025~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="A sentence using the Diastema font in regular, italic and bold styles"></figure>
  2109. <p><br /></p>
  2110. <p><br /></p>
  2111. <h3>14.  Caponi</h3>
  2112. <p><br /></p>
  2113. <p>Designed by: Miguel Reyes, Christian Schwartz and Paul Barnes</p>
  2114. <p><br /></p>
  2115. <p>Caponi is a versatile serif font with three families offering slightly different, yet complementary, presentations: Caponi Display has a  modern look ideal for titles and headers; Caponi Slab is bolder and perfect for large text and quotes meant to stand out; and Caponi Text is a mellow interpretation that can be used for any text.</p>
  2116. <p><br /></p>
  2117. <p><a href="https://commercialtype.com/catalog/caponi" target="_blank">Download Caponi</a> via Commercial. </p>
  2118. <p><br /></p>
  2119. <p><br /></p>
  2120. <figure><img src="https://static.wixstatic.com/media/ea6ac8_717a1a04f6ac4ffb958f518f33ce27f9~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="a sentence using Caponi font in bold, italic and regular styles"></figure>
  2121. <p><br /></p>
  2122. <p><br /></p>
  2123. <h3>15. Caudex</h3>
  2124. <p><br /></p>
  2125. <p>Designed by: Nidud</p>
  2126. <p><br /></p>
  2127. <p>Caudex was originally designed for print in the late 90s, but it has since been adapted for the web. It puts a trendy and contemporary spin on letterforms seen in medieval manuscripts.</p>
  2128. <p><br /></p>
  2129. <p><a href="https://fonts.google.com/specimen/Caudex" target="_blank">Download Caudex</a> via Google Fonts. </p>
  2130. <p><br /></p>
  2131. <p><br /></p>
  2132. <figure><img src="https://static.wixstatic.com/media/ea6ac8_0a63dfad8ea5418fa771602cfe66c8be~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="a sentence using caudex font"></figure>
  2133. <p><br /></p>
  2134. <p><br /></p>
  2135. <h3>16. Eleven Twenty</h3>
  2136. <p><br /></p>
  2137. <p>Designed by: Fenotype</p>
  2138. <p><br /></p>
  2139. <p>With a futuristic vibe evoking old-school video games, this font fits sites related to science fiction or other forward-thinking ideas.  </p>
  2140. <p><br /></p>
  2141. <p><a href="https://fontmeme.com/fonts/eleven-twenty-font/" target="_blank">Download Eleven Twenty</a> via Font Meme. </p>
  2142. <p><br /></p>
  2143. <p><br /></p>
  2144. <figure><img src="https://static.wixstatic.com/media/ea6ac8_79053fba8bea4fb7a7842025f5665fef~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="a chart displaying the letters of Eleven Twenty font"></figure>
  2145. <p><br /></p>
  2146. <p><br /></p>
  2147. <h3>17. FS Ostro</h3>
  2148. <p><br /></p>
  2149. <p>Designed by: Monotype</p>
  2150. <p><br /></p>
  2151. <p>This serif font provides grace and elegance. It’s mellow, charismatic design is easy to read and incredibly versatile.</p>
  2152. <p><br /></p>
  2153. <p><a href="https://www.myfonts.com/collections/fs-ostro-font-fontsmith" target="_blank">Download FS Ostro</a> via Fontsmith. </p>
  2154. <p><br /></p>
  2155. <p><br /></p>
  2156. <figure><img src="https://static.wixstatic.com/media/ea6ac8_6d1d255add384974b06e72a0f2c52b45~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="a title using the FS Ostro font with black text and pink background"></figure>
  2157. <p><br /></p>
  2158. <p><br /></p>
  2159. <h3>18. Ratio Modern</h3>
  2160. <p><br /></p>
  2161. <p>Designed by: Kevin King and Patrick Griffin</p>
  2162. <p><br /></p>
  2163. <p>This serif font uses a combination of thin and thick lines to make up each letter, adding elegant undertones to an otherwise classic design. </p>
  2164. <p><br /></p>
  2165. <p><a href="https://fonts.adobe.com/fonts/ratio-modern" target="_blank">Download Ratio Modern</a> via Adobe Fonts. </p>
  2166. <p><br /></p>
  2167. <figure><img src="https://static.wixstatic.com/media/ea6ac8_3563431f0ce44cf3bfb9a7ae12e09a5d~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="a sentence using ratio modern font"></figure>
  2168. <p><br /></p>
  2169. <p><br /></p>
  2170. <h3>19. Lil Grotesk</h3>
  2171. <p><br /></p>
  2172. <p>Designed by: Bastien Sozeau</p>
  2173. <p><br /></p>
  2174. <p>Don’t let the name fool you—this sans serif font has a clean, block-like style with rounded edges outlining the letters. Indeed, Lil Grotesk has a pristine look that’s very easy to read. </p>
  2175. <p><br /></p>
  2176. <p><a href="https://fontmeme.com/fonts/lil-grotesk-font/" target="_blank">Download Lil Grotesk</a> via Font Meme.  </p>
  2177. <p><br /></p>
  2178. <p><br /></p>
  2179. <figure><img src="https://static.wixstatic.com/media/ea6ac8_dbe161d326e141c6ac084e87fec015dd~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="a chart displaying the individual letters of Lil Grotesk font"></figure>
  2180. <p><br /></p>
  2181. <p><br /></p>
  2182. <h3>20. Poppins </h3>
  2183. <h3></h3>
  2184. <p>Designed by: the Indian Type Foundry</p>
  2185. <p><br /></p>
  2186. <p>Poppins is a sans serif type family whose clean, minimalist aesthetic is based on geometric forms and perfect circles.</p>
  2187. <p><br /></p>
  2188. <p><a href="https://fonts.google.com/specimen/Poppins" target="_blank">Download Poppins</a> via Google Fonts. </p>
  2189. <p><br /></p>
  2190. <p><br /></p>
  2191. <figure><img src="https://static.wixstatic.com/media/ea6ac8_208d2fe9653a4e8a89c425bfa8f7fa55~mv2.png/v1/fit/w_924,h_385,al_c,q_80/file.png"alt="a sentence using Poppins font"></figure>
  2192. <p><br /></p>
  2193. <h2>Looking for more inspiration, check out this combination of popular and unique fonts for your website</h2>
  2194. <p><br /></p>
  2195. <p><br /></p>
  2196. <h3>Roboto</h3>
  2197. <h3></h3>
  2198. <p>This popular Google font has been available since 2009, and has been used by Google since 2014 for its Android operating system</p>
  2199. <p><br /></p>
  2200. <p><br /></p>
  2201. <h3>Futura</h3>
  2202. <p><br /></p>
  2203. <p>Futura is generally used as a headline and and body font both on websites and in print in general. </p>
  2204. <p><br /></p>
  2205. <p><br /></p>
  2206. <h3>Open Sans</h3>
  2207. <h3></h3>
  2208. <p>This font, from the sans serif family was designed by Steve Matteson, Type Director of Ascender Corp. It&apos;s considered a very mobile friendly font in terms of readability and is often used in apps. Another mobile friendly font is the Droid font also from the Ascender Corp or the Avenir font designed by <a href="https://en.wikipedia.org/wiki/Adrian_Frutiger" target="_blank">Adrian Frutige</a>r and published by Linotype. </p>
  2209. <p><br /></p>
  2210. <p><br /></p>
  2211. <h3>Slab Serif</h3>
  2212. <p><br /></p>
  2213. <p>This widely recognizable web font is often used to convey sophistication and elegance. </p>
  2214. <p><br /></p>
  2215. <p><br /></p>
  2216. <h3>Corbel</h3>
  2217. <h3></h3>
  2218. <p><span style="color: #333333;">This highly popular and widely used humanist font was developed in 2005 by Jeremy Tankard for Microsoft. It&apos;s known to work well on screens and displays, making it a good choice for a website. </span></p>
  2219. <p><br /></p>
  2220. <p><br /></p>
  2221. <h3>Lato</h3>
  2222. <p><br /></p>
  2223. <p>This well-known Google font was originally designed for a private, corporate user. They actually chose not to use it, which meant the font was edited and became one of the most popular fonts used on websites today. It&apos;s used on the WebMD and Merriam-Webster sites, as just two examples. </p>
  2224. <h3></h3>
  2225. <p><br /></p>
  2226. <h2>How to choose the best fonts for your website </h2>
  2227. <p><br /></p>
  2228. <p>Now that you’re familiar with some of the best fonts for your website, here’s a guide for choosing the right ones:</p>
  2229. <p><br /></p>
  2230. <ol>
  2231.  <li><p><a href="#dja2v" rel="noopener noreferrer">Fonts should match your brand voice and design theme</a> </p></li>
  2232.  <li><p><a href="#86too" rel="noopener noreferrer">Make sure fonts are readable</a></p></li>
  2233.  <li><p><a href="#bhqf9" rel="noopener noreferrer">Use complementary fonts</a></p></li>
  2234.  <li><p><a href="#5jkvb" rel="noopener noreferrer">Consider website speed and performance</a> </p></li>
  2235.  <li><p><a href="#6d372" rel="noopener noreferrer">Account for website accessibility</a> </p></li>
  2236.  <li><p><a href="#1th3c" rel="noopener noreferrer">Determine sizing and visual weight</a> </p></li>
  2237. </ol>
  2238. <p><br /></p>
  2239. <p><br /></p>
  2240. <h3>01. Your fonts should match your brand voice and design theme</h3>
  2241. <p><br /></p>
  2242. <p>Fonts are an indispensable component of branding. Ensure that your font scheme is cohesive with the rest of your visual brand assets, such as email and newsletter text, business cards, slogans and <a href="https://www.wix.com/logo/maker" target="_blank">logo design</a>.</p>
  2243. <p><br /></p>
  2244. <p>Whether it&apos;s sophisticated and trendy or rugged and adventurous, <a href="https://www.wix.com/blog/lettering-typography-design-inspiration" target="_blank">typography design</a> should contribute to your website’s story. Consider your website&apos;s purpose and your overall design theme, as well as the niche that you want to attract. Then, choose fonts that align.</p>
  2245. <p><br /></p>
  2246. <p><br /></p>
  2247. <h3>02. Make sure fonts are readable</h3>
  2248. <p><br /></p>
  2249. <p>Some of the best <a href="https://www.wix.com/blog/website-typography-examples" target="_blank">website typography examples</a> are the ones that understand readability is one of the most important aspects of a successful web design. Andika is a great example of a very readable font type. How well users can read the text on your site affects how well and how quickly they comprehend the presented information.</p>
  2250. <p><br /></p>
  2251. <p>Poor font choices, small letters due to reduced font size and multiple uncomplimentary fonts can discourage users from reading your content and even keep them from spending time on your site.  </p>
  2252. <p><br /></p>
  2253. <p><br /></p>
  2254. <h3>03. Use complementary fonts</h3>
  2255. <p><br /></p>
  2256. <p>Don&apos;t use more than three fonts on your website. Not only will this practice improve your site&apos;s design and make it easier to read, but limiting the number of fonts will make your website more accessible, too.</p>
  2257. <p><br /></p>
  2258. <p>If using multiple fonts, choose a primary font, a secondary font and an optional accent font. You can also opt for a font family in which each font varies slightly in design but complement each other throughout the same website. </p>
  2259. <p><br /></p>
  2260. <p><strong>Primary fonts: </strong>Your primary font<strong> </strong>is the most visible one, and you should use it on the headers and titles throughout your website. Visitors will most associate this font with your brand, even if you don&apos;t use it the most throughout your site. As a result, the primary font can be more dominant and distinct than the rest of your fonts.</p>
  2261. <p><br /></p>
  2262. <p><strong>Secondary fonts: </strong>You&apos;ll use your secondary font across the bulk of your website’s written content. This includes paragraphs, descriptions, blog articles and more. While your primary font can be eye-catching and unique, your secondary font should be, first and foremost, highly legible. Visitors will find it hard to read ornate fonts over long chunks of texts.</p>
  2263. <p><br /></p>
  2264. <p><strong>Accent fonts: </strong>Finally, you&apos;ll only use your accent font for a very specific purpose. When it comes to websites, the accent font is usually reserved for calls-to-action, since they can draw attention to your most important buttons on the page. </p>
  2265. <p><br /></p>
  2266. <p>When deciding which fonts to combine, you can choose from many methods. Consider that opposites can work well together by creating contrast, so perhaps you want to try a simple, serif font with a more futuristic sans serif option. You can also stick to fonts that belong to the same family, too. Since they pair well, doing so can provide consistency throughout your site. Using <a href="https://www.wix.com/website/templates" target="_blank">website templates</a> can help make this process seamless, too. </p>
  2267. <p><br /></p>
  2268. <p>To help you mix and match typefaces for your website, here are our designers’ favorite font pairings:</p>
  2269. <p><br /></p>
  2270. <figure><img src="https://static.wixstatic.com/media/5e5a34_c27c6f08baa7485f8463fb900849911d~mv2.jpg/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="A chart displaying 5 different font combinations for a website"></figure>
  2271. <p><br /></p>
  2272. <p><br /></p>
  2273. <h3>04. Consider website speed and performance</h3>
  2274. <h3></h3>
  2275. <p>Larger files and more intricate web design elements affect the speed and <a href="https://www.wix.com/performance" target="_blank">performance of your site</a>. This applies to website fonts, too. If you’re using third-party fonts from Google, for example, you can assume that these fonts will affect loading speed more than web-safe fonts. Web-safe fonts refer to common fonts that exist by default on computers and don’t need to be downloaded (Arial, Times New Roman, Verdana, Tahoma, Palatino, Didot Serif and Garabond are some of the most common examples of web-safe fonts).</p>
  2276. <p><br /></p>
  2277. <p>Every font you use increases page load speed, so you’ll need to optimize your web fonts. Some of the best ways to do this include not using more than 3 fonts and using less text where possible. Another tip is to implement <a href="https://support.wix.com/en/article/cookies-and-your-wix-site" target="_blank">cookies on your site</a>, which allows browsers to store website fonts so it doesn’t need to download them over and over. </p>
  2278. <p><br /></p>
  2279. <p>As a precaution, set a fallback, <a href="https://www.wix.com/blog/web-safe-fonts" target="_blank">web-safe font</a> in case your user&apos;s device can&apos;t display your chosen font. This can happen if there’s a glitch on your site, or if a user accesses your site from an older computer or has a slower connection. Web safe fonts originated in 2009 from the original font foundry, <a href="https://www.typotheque.com/" target="_blank">Typotheque</a>, who are also best know for the Fedra font families, designed by Peter Biľak. </p>
  2280. <p><br /></p>
  2281. <p><br /></p>
  2282. <h3>05. Account for website accessibility </h3>
  2283. <p><br /></p>
  2284. <p><a href="https://ddiy.co/web-accessibility-statistics/" target="_blank">75% of Americans with disabilities</a> use the internet on a daily basis, 3.3% of which are visually impaired. Anyone designing a website should consider creating an online experience accessible to all. Certain fonts can be hard for anyone to read, even if they aren’t dealing with issues like vision impairment or dyslexia.</p>
  2285. <p><br /></p>
  2286. <p>To create an accessible website, use clear, straightforward typefaces that are free of excess ligatures. Not only can screen readers more easily comprehend these fonts, but visually impaired individuals can navigate your site more easily, too. Your typefaces should have distinct letters, not be cluttered and take <a href="https://www.wix.com/encyclopedia/definition/kerning" target="_blank">kerning </a>into account (amount of space between individual characters of a font). </p>
  2287. <p><br /></p>
  2288. <p><br /></p>
  2289. <h3>06. Determine sizing and visual weight</h3>
  2290. <p><br /></p>
  2291. <p>Once you’ve chosen your website fonts, you’ll need to decide on different letter sizes for large titles, subtitles and paragraph text. Apart from font size, additional factors that impact a font&apos;s visual weight include stylistic components like bold, italic or underlining, as well as lettering. However, excessive use of these styles may result in an overwhelming effect and could ultimately detract from your message, so use them in moderation.</p>
  2292. <p><br /></p>
  2293. <p>To get you started, we’ve put together these ranges as a general guideline for most <a href="https://www.wix.com/explore/websites" target="_blank">websites as inspiration:</a> </p>
  2294. <p><br /></p>
  2295. <p><strong>Titles: </strong>30-70px</p>
  2296. <p><strong>Subtitles:</strong> 22-30px</p>
  2297. <p><strong>Paragraph: </strong>16-20px</p>
  2298. <p><br /></p>
  2299. <p><strong>Tip:</strong> If you’re creating a website on Wix, you can <a href="https://support.wix.com/en/article/wix-editor-working-with-text-themes" target="_blank">customize and save text themes</a> so that your titles, subtitles, and paragraph text will always maintain a consistent font, size and weight.</p>
  2300. <p><br /></p>
  2301. <p><br /></p>
  2302. <h2>What&apos;s the difference between web fonts and web safe fonts?</h2>
  2303. <p><br /></p>
  2304. <p>Web fonts are fonts that are hosted on a server and downloaded by the user&apos;s browser when they visit a website. Web fonts can be used to create a more unique and visually appealing website, but they can also slow down the loading speed of a website.</p>
  2305. <p><br /></p>
  2306. <p>Web safe fonts are fonts that are pre-installed on most devices. This means that web safe fonts will always display correctly on a user&apos;s device, regardless of whether the user has the font installed on their computer.</p>
  2307. <p><br /></p>
  2308. <p>If you&apos;re looking for a wider range of font choices and a more unique look for your website, then you may want to use web fonts. However, it&apos;s important to keep in mind that web fonts can slow down the loading speed of your website.</p>
  2309. <p><br /></p>
  2310. <p>If you&apos;re concerned about the loading speed of your website, or if you need to make sure that your website looks the same on all devices, then you may want to use web safe fonts. Web safe fonts are always available, so they won&apos;t slow down the loading speed of your website.</p>
  2311. <p><br /></p>
  2312. <p><br /></p>
  2313. <h2>Best fonts for websites FAQ</h2>
  2314. <ul>
  2315.  <li><h3>What font is best for websites?</h3><p>The best font for websites depends on the purpose of the website and the target audience. However, some popular and well-regarded fonts for websites include Helvetica, Arial, Georgia, Tahoma and Roboto.</p><ul>
  2316.  <li><p><strong>Helvetica</strong> is a sans-serif font known for its clean and simple design.</p></li>
  2317.  <li><p><strong>Arial</strong> is another popular sans-serif font that is similar to Helvetica. It&apos;s a bit more informal while still being versatile and professional.</p></li>
  2318.  <li><p><strong>Georgia</strong> is a serif font that is known for its classic and elegant appearance. It&apos;s a good choice for websites that want to create a more traditional or formal look.</p></li>
  2319.  <li><p><strong>Tahoma</strong> is a sans-serif font that is similar to Arial, but it&apos;s a bit wider and has more space between the letters. This makes it a good choice for websites that want to make their text easy to read.</p></li>
  2320.  <li><p><strong>Roboto</strong> is a sans-serif font that&apos;s designed to be used on screens. It&apos;s a modern and versatile font that is well-suited for websites.</p></li>
  2321. </ul></li>
  2322.  <li><h3>What font is most professional?</h3><p>There is no one &quot;most professional&quot; font, but some fonts that are generally considered to be professional include Helvetica, Arial, Georgia, Times New Roman and Calibri.</p></li>
  2323.  <li><h3>What is the most popular font? </h3><p>The most popular font in the world is Helvetica, a sans-serif font <a href="https://www.designandpaper.com/the-story-of-the-worlds-most-famous-font-helvetica/#:~:text=Helvetica%20was%20originally%20called%20Neue,Foundry)%20in%20Basel%2C%20Switzerland." target="_blank">designed in 1957 by Max Miedinger and Eduard Hoffmann</a>. Helvetica is a versatile font that can be used for a variety of purposes, including websites, logos and marketing materials. It&apos;s known for its clean and simple design, and is considered to be a classic and timeless font.</p></li>
  2324.  <li><h3>What is one of the fonts to avoid on your website? </h3><p>There are many fonts that you should avoid using on your website, but one of the most notorious is Comic Sans. Comic Sans is a casual font often used in children&apos;s books and cartoons and isn&apos;t considered to be professional.</p></li>
  2325.  <li><h3>What are the most trusted web fonts?</h3><p>Sans-serif fonts like Arial, Helvetica, and Open Sans are commonly considered the most trustworthy for websites becaue of their clean and modern appearance. These fonts are easy to read on screens, convey professionalism and maintain readability across different devices. Also, serif fonts like Times New Roman and Georgia can also convey trustworthiness and credibility, especially for more formal or traditional websites. It&apos;s important to choose a font that aligns with your brand&apos;s voice and enhances readability for your website visitors.</p></li>
  2326.  <li><h3>What&apos;s a great eye catching website font?</h3><p>When it comes to eye-catching fonts for a website, bold and decorative fonts like Roboto Slab, Lato, Montserrat, and Raleway can make a strong visual impact. These fonts are modern, stylish and attention-grabbing. Making them suitable for headlines, banners, or call-to-action elements on a website. It&apos;s important to balance eye-catching fonts with readability to ensure that visitors can easily consume the content. Experiment with different fonts to find the right balance between making a visual statement and maintaining readability for an engaging and appealing website.</p></li>
  2327.  <li><h3>What website fonts could be described as attractive?</h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: rgb(255, 255, 255);">Fonts like Playfair Display, Baskerville, and Josefin Sans are often considered attractive due to their elegant and sophisticated appearance. These fonts are well-suited for conveying a sense of luxury and prestige on a website. Pairing attractive fonts with complementary typography and appropriate whitespace can enhance the overall design  of your website. Ultimately, the most attractive font will depend on your website&apos;s style, branding and target audience, so it&apos;s important to choose a font that resonates with your design aesthetic and effectively communicates your style and vision.</span></span></p></li>
  2328. </ul>
  2329. <p><br /></p>]]></content:encoded></item><item><title><![CDATA[Create a powerful free landing page in under an hour]]></title><description><![CDATA[A landing page is critical for generating leads, referrals and sales. Luckily, Wix makes it easy to learn how to create a free landing page.]]></description><link>https://www.wix.com/blog/create-a-powerful-free-landing-page-in-under-an-hour</link><guid isPermaLink="false">644129b69fa61a75c31ef64c</guid><category><![CDATA[Marketing Insights]]></category><category><![CDATA[Most popular]]></category><category><![CDATA[Home main posts]]></category><pubDate>Tue, 26 Mar 2024 12:19:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5af200_bc5fa1182b0d4103a5dc2b9c53b4179a~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kylie Goldstein</dc:creator><content:encoded><![CDATA[<p><strong>Get started by: </strong><a href="https://www.wix.com?utm_campaign=https://wix.com/blog/create-a-powerful-free-landing-page-in-under-an-hour_group2" target="_blank"><strong>Creating a website →</strong></a><strong> | </strong><a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/create-a-powerful-free-landing-page-in-under-an-hour_group2" target="_blank"><strong>Getting a domain →</strong></a></p>
  2330. <p><br /></p>
  2331. <figure><img src="https://static.wixstatic.com/media/4a5235_9651f68b012f45e089830ea51db828b8~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="Create a Powerful Free Landing Page in Under an Hour"></figure>
  2332. <p><br /></p>
  2333. <p>Ask any marketer and they’ll tell you: the first crucial step in establishing a professional online presence is having a great website. But if you really want to generate leads, referrals and sales – a killer landing page (a.k.a. ‘LP’) is the answer. Luckily, the Wix <a href="https://www.wix.com/landing-page-builder" target="_blank">landing page builder</a> is here to help with completely customizable free <a href="https://www.wix.com/website/templates/html/one-page/landing-pages" target="_blank">landing page templates</a>.</p>
  2334. <p><br /></p>
  2335. <p><br /></p>
  2336. <a href="https://www.youtube.com/watch?v=_osCHbFt-C8"><img src="https://i.ytimg.com/vi/_osCHbFt-C8/maxresdefault.jpg" width="1280" height="720"></a>
  2337. <p style="text-align: center;"><strong>Ready to create a landing page? Get started with </strong><a href="https://users.wix.com/signin?utm_campaign=bd_blog&experiment_id=intextcta&_gl=1*1vt4srv*_ga*MjA4MDk3NjA3NS4xNjYwNTUwMTEw*_ga_H314XQHSPY*MTY2MDU1MDE0NC4xLjAuMTY2MDU1MDE0OC41Ng..&loginDialogContext=signup&forceRender=true" target="_blank"><strong>Wix</strong></a><strong> today.</strong></p>
  2338. <p><br /></p>
  2339. <p><br /></p>
  2340. <h3>What are landing pages good for?</h3>
  2341. <p><br /></p>
  2342. <p>In online marketing, <a href="https://www.wix.com/blog/what-is-a-landing-page" target="_blank">landing pages</a> are used to drive visitors towards conversion by getting them to click through to a specific action. That action could be anything from encouraging users to make a purchase on your <a href="https://www.wix.com/ecommerce/online-store" target="_blank">online store</a>, to subscribing to your mailing list, or countless other actions. Whatever it is, there should be just one, clearly-defined <a href="https://www.wix.com/blog/ctas-101-the-complete-guide-for-call-to-actions-that-actually-convert" target="_blank">CTA (call-to-action)</a>.
  2343.  
  2344. As opposed to a full-blown professional website, a landing page is a single web page with a highly specific target: getting visitors to click through to your end goal. When done well, a good LP can hugely up your chances of success when it comes to your conversion marketing and when <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">starting a business</a>.
  2345. </p>
  2346. <p>Landing pages came about in <a href="https://en.wikipedia.org/wiki/Landing_page" target="_blank">2003</a>, developed by the IT department at Microsoft in response to disappointing sales of their Office software at the time. Since then they have developed into a key part of many businesses digital marketing strategies. </p>
  2347. <p><br /></p>
  2348. <p>Generally, there are two main <a href="https://www.wix.com/blog/types-of-landing-pages" target="_blank">types of landing pages</a> used - reference and transactional. Reference pages are designed to provide targeted information about a specific product or service, without any of the other distractions found on website pages. A transactional page aims to move visitors to take action, from a CTA, usually by submitting their email address through a form. </p>
  2349. <p><br /></p>
  2350. <p><br /></p>
  2351. <figure><img src="https://static.wixstatic.com/media/84b06e_2bbaf95035e64735b983914f01316239~mv2.jpg/v1/fit/w_924,h_658,al_c,q_80/file.png"alt="How to create a landing page: Free landing page templates"></figure>
  2352. <p><br /></p>
  2353. <p><br /></p>
  2354. <h3>What does this actually mean?</h3>
  2355. <p><br /></p>
  2356. <ul>
  2357.  <li><p>In terms of content, <strong>the landing page has one simple message</strong> to convey. It promotes the desired action and sticks to explaining the benefits of performing this action.  
  2358. </p></li>
  2359.  <li><p><strong>The design of the page needs to focus on supporting this objective</strong> and nothing else. This also means that the <a href="https://www.wix.com/website/design" target="_blank">website design</a> should be clean and simple, so as to ensure a smooth browsing experience and not to compete for the viewers’ attention. It should also be synced with your brand identity, from the favicon and icons used, to the colors and messaging.
  2360. </p></li>
  2361.  <li><p><strong>The ultimate goal of a landing page is to make site visitors click</strong>. Both the design and the text of the page need to reflect that, so make sure that all buttons are labeled with clear microcopy and that they stand out against the page’s background.  
  2362. </p></li>
  2363.  <li><p>The <a href="https://www.wix.com/blog/anatomy-of-a-landing-page" target="_blank">anatomy of a landing page</a>, as its name may suggest, is made up of <strong>one single page</strong>. You can divide it into separate sections, but you should stick to just one page that preferably isn’t too long.  
  2364. </p></li>
  2365.  <li><p>Headers, subheaders, buttons and images need to <strong>represent the page’s message in a powerful and effective way</strong>, while ensuring that all elements remain cohesive. Check out this selection of <a href="https://www.wix.com/blog/best-landing-page-examples" target="_blank">best landing page examples</a> for inspiration.
  2366.   </p></li>
  2367.  <li><p>Unless you’re planning on designing your landing page from scratch, make sure you’re using a <strong>professional </strong><a href="https://www.wix.com/website/templates/html/one-page/landing-pages" target="_blank"><strong>landing page template</strong></a>. This will help ensure that your LP doesn’t only look good, but also has a strong visual hierarchy that instantly leads your visitors exactly where you want them most.</p></li>
  2368. </ul>
  2369. <p><br /></p>
  2370. <p>You can start with this simple yet effective <a href="https://www.wix.com/website-template/view/html/2369" target="_blank">free template</a>, which you can customize to suit your brand’s needs. You can also use a <a href="https://www.wix.com/builder/one-page" target="_blank">one page website builder</a> to build your landing page from scratch.</p>
  2371. <p><br /></p>
  2372. <p><br /></p>
  2373. <figure><img src="https://static.wixstatic.com/media/84b06e_bc462d39ba6d458a955a5c2511500203~mv2.jpg/v1/fit/w_924,h_566,al_c,q_80/file.png"alt="How to create a landing page: free landing page template"></figure>
  2374. <p><br /></p>
  2375. <p><br /></p>
  2376. <h3>How do landing pages actually work?</h3>
  2377. <p><br /></p>
  2378. <p>In order for the landing page to fulfill its purpose, you first need to drive traffic to it. This can be done in a few different ways:
  2379. </p>
  2380. <ul>
  2381.  <li><p>Utilize the power of <a href="https://www.wix.com/shoutout/email-marketing" target="_blank">email marketing</a> to send the landing page to your subscribers via email.  
  2382. </p></li>
  2383.  <li><p style="text-align: left;">Post a link to your LP on social networks like Instagram or Twitter as part of your social media marketing (with or without paying for an ad campaign). You can also use a<a href="https://www.hopp.co/" target="_blank"> </a><a href="https://www.hopp.co/" target="_blank">link in bio tool</a> such as Hopp by Wix in order to generate more engagement towards your LP.
  2384. </p></li>
  2385.  <li><p>Add a link to the LP within a blog post. If you don’t already have one, this can be a good opportunity to <a href="https://www.wix.com/blog/how-to-start-a-blog" target="_blank">start a blog.</a>
  2386. </p></li>
  2387.  <li><p>Optimize your landing page for search engines, by implementing advanced <a href="https://www.wix.com/seo" target="_blank">SEO features</a> that can help boost your chances of getting found by organic (non-paid) search.  
  2388. </p></li>
  2389.  <li><p>Create a <a href="https://www.wix.com/blog/ecommerce/2020/03/drive-traffic-to-your-online-store-with-google-ads" target="_blank">PPC ad campaign on search engines</a> for advertising purposes and link to the landing page. </p></li>
  2390. </ul>
  2391. <p><br /></p>
  2392. <p>These are all good methods to drive traffic to your landing page, but now you need to think about where to send visitors once they’ve clicked on your page. As mentioned earlier, the ultimate goal of a landing page is to get viewers to click, but where is that click taking them?</p>
  2393. <p><br /></p>
  2394. <p>Will they be redirected to a shopping cart? An online form? An inner page within your company’s main website? To your actual website&apos;s homepage? Think carefully about the next step and create an easy path for viewers to get there with a single click.</p>
  2395. <p><br /></p>
  2396. <p>Here’s an example of a powerful landing page that we created. For more inspiration, check out these <a href="https://www.wix.com/blog/best-landing-page-examples" target="_blank">landing page examples</a>, as well as <a href="https://www.pinterest.com/wixcom/wix-landing-pages/" target="_blank">Wix’s Landing Pages board on Pinterest</a>.</p>
  2397. <p><br /></p>
  2398. <p><br /></p>
  2399. <figure><img src="https://static.wixstatic.com/media/84b06e_b77c1870c03d4b90a88b4bc4ac9297c1~mv2.jpg/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="How to create a landing page"></figure>
  2400. <p><br /></p>
  2401. <p><br /></p>
  2402. <h3>What to keep in mind when creating a landing page</h3>
  2403. <p><br /></p>
  2404. <p>Ready to improve your online presence with a powerful landing page? Browse through these <a href="https://www.wix.com/blog/free-landing-page-templates" target="_blank">best landing page templates</a>, designed specifically to help you generate clicks. Choose the theme or design that best relates to your field and add in your own images, text and links. </p>
  2405. <p>
  2406. Here are the main points to keep in mind when creating a landing page:
  2407. </p>
  2408. <ul>
  2409.  <li><p><strong>Define your goal.</strong> Pinpoint what you want your LP to achieve and stay consistent throughout every detail of your site.  
  2410. </p></li>
  2411.  <li><p><strong>Create visual hierarchy.</strong> Decide which elements are the most important and make them stand out.  
  2412. </p></li>
  2413.  <li><p><strong>Generate action with a CTA. </strong>Make it clear to your LP visitors what they should do. These <a href="https://www.wix.com/blog/call-to-action-examples" target="_blank">call-to-action examples</a> will give you a solid starting point.  
  2414. </p></li>
  2415.  <li><p><strong>Craft a captivating design.</strong> Engage your site visitors with an eye-catching design that will make them want to click and discover more. You should also opt for a strategic layout. As Emannuel Schwab, Creative Acquisition Manager at Wix, explains, “Most visitors don&apos;t scroll all the way to the bottom of a landing page. To make this marketing tool more effective and create the best user experience, place your design and content above the fold.&quot;
  2416. </p></li>
  2417.  <li><p><strong>Write killer copy.</strong> Keep your text succinct and informative, with enticing headers that will give your visitors a reason to read on. Don&apos;t be afraid to include testimonials here from already satisfied users or customers.
  2418. </p></li>
  2419.  <li><p><strong>Utilize images.</strong> Set the tone and charm your visitors with impactful visuals. They can also help illustrate what it is that you’re all about.  
  2420. </p></li>
  2421.  <li><p><strong>Highlight the value.</strong> Let people know how clicking on the CTA, or other <a href="https://www.wix.com/encyclopedia/definition/landing-page-metrics" target="_blank">landing page metric</a>, will benefit them. What will they get out of it? Craft and consider the impact of your value proposition.
  2422. </p></li>
  2423.  <li><p><strong>Go for the hard sell.</strong> Don’t be afraid to be direct. Remember, you’ve created an LP for a reason, so go for it. Be bold with your <a href="https://www.wix.com/encyclopedia/definition/unique-selling-proposition-usp" target="_blank">unique selling propositio</a>n. </p></li>
  2424. </ul>
  2425. <p><br /></p>
  2426. <p><br /></p>
  2427. <h3>Let’s get technical</h3>
  2428. <p><br /></p>
  2429. <p>Here’s a step-by-step checklist for how to create your landing page:
  2430. </p>
  2431. <ol>
  2432.  <li><p>Select a <a href="https://www.wix.com/website/templates/html/one-page/landing-pages" target="_blank">landing page template</a>.</p></li>
  2433.  <li><p>Give your landing page a name.</p></li>
  2434.  <li><p>Add your unique content.</p></li>
  2435.  <li><p>Include striking images.</p></li>
  2436.  <li><p>Choose a relevant <a href="https://www.wix.com/domain/names" target="_blank">domain name</a>.</p></li>
  2437.  <li><p>Make sure all your links and CTAs are working.</p></li>
  2438.  <li><p>Complete your meta description and SEO title.</p></li>
  2439.  <li><p>Publish!</p></li>
  2440. </ol>
  2441. <p><br /></p>
  2442. <p>Alternatively, you can test drive some of the <a href="https://www.wix.com/blog/best-ai-landing-page-builders" rel="noreferrer" target="_blank">best AI landing page builders</a> for fresh designs and conversion-optimized copy. </p>
  2443. <p><br /></p>
  2444. <p><strong>Expert tip:</strong> One of the greatest advantages of landing pages is that they are relatively easy to make. This means that you can create more than one landing page and test the performance of multiple designs, using A/B tests. This technique will take your online <a href="https://www.wix.com/encyclopedia/definition/marketing" target="_blank">marketing</a> to a much more professional level. It can teach you a lot about your target audience and help you focus your messaging in the future.</p>
  2445. <p><br /></p>
  2446. <p><br /></p>
  2447. <h2>Landing page resources</h2>
  2448. <p><br /></p>
  2449. <ul>
  2450.  <li><p>Take a look at this article for more<a href="https://www.wix.com/blog/landing-page-best-practices" target="_blank"> landing page best practices</a>. </p></li>
  2451.  <li><p>Strengthen your online presence with<a href="https://static-wix-blog.wix.com/blog/wp-content/uploads/2017/11/How-to-Create-a-Landing-Page-Wix-eBook.pdf" target="_blank"> our extensive eBook</a> on how to create a landing page.</p></li>
  2452. </ul>
  2453. <p><br /></p>
  2454. <p><br /></p>
  2455. <h2>Landing page optimization</h2>
  2456. <p><br /></p>
  2457. <p>Once you&apos;ve created your landing page and start using it at some point you&apos;ll need to analyze how well it is working and how you can optimize it to make it work better. </p>
  2458. <p><br /></p>
  2459. <p>There are three main ways to optimize landing pages with analytics and data. They are associative content targeting, predictive content targeting and consumer directed targeting. All three methods involve ways of delivering dynamic landing page content to users based on certain criteria.</p>
  2460. <p><br /></p>
  2461. <p>For example, associative targeting content uses generic parameters, such as a user&apos;s location, to deliver specific content designed for them based on their location. Predictive content targeting or active targeting as its sometimes also known as, delivers dynamic landing page content based on a user&apos;s past actions on a site, and aims to predict their future behavior or potential to convert based on this. </p>
  2462. <p><br /></p>
  2463. <p><br /></p>
  2464. <h2>How to create a landing page FAQ</h2>
  2465. <p><br /></p>
  2466. <ul>
  2467.  <li><h3>Do I need a website to create a landing page? </h3><p>Not necessarily, no. You can consider <a href="https://www.wix.com/blog/how-to-create-one-page-website" rel="noreferrer" target="_blank">making a one page website</a> as an alternative. Consider your current and future site needs, for example, if you anticipate needing more landing pages in the future it might be worth creating a site to start anyway. </p></li>
  2468.  <li><h3>What&apos;s the best way to create a landing page as a beginner?</h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: rgb(255, 255, 255);">As a beginner, the best way to create a landing page is to use a user-friendly website builder like Wix. Choose a clean and simple template, focus on a clear call-to-action, minimize distractions, use high-quality visuals and check your page loads quickly. </span></span></p></li>
  2469.  <li><h3>What&apos;s the most cost effective way to build a landing page?</h3><p><span style="color: rgb(0, 0, 0);"><span style="background-color: rgb(255, 255, 255);">The cheapest way to create a landing page is to use free website builders like Wix. These platforms offer basic features at no cost, allowing you to create a simple landing page with a custom domain. Alternatively, you can use HTML and CSS to code a landing page yourself. Using a developer to do so is also an option if your budget allows. </span></span></p></li>
  2470. </ul>
  2471. <p><br /></p>]]></content:encoded></item><item><title><![CDATA[What is a splash page and how to create your own (+ examples)]]></title><description><![CDATA[This guide explains what a splash page is, how to create one of your own, plus some great examples.]]></description><link>https://www.wix.com/blog/what-is-splash-page</link><guid isPermaLink="false">644128462ad6e198317494eb</guid><category><![CDATA[Website Essentials]]></category><pubDate>Tue, 26 Mar 2024 08:17:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/84b06e_02f83c258a2346439ccd6c7c9901c71f~mv2.png/v1/fit/w_1000,h_604,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kylie Goldstein</dc:creator><content:encoded><![CDATA[<p><br /></p>
  2472. <figure><img src="https://static.wixstatic.com/media/84b06e_02f83c258a2346439ccd6c7c9901c71f~mv2.png/v1/fit/w_1000,h_604,al_c,q_80/file.png"alt="Splash page example for fashion shop with location selection"></figure>
  2473. <p><br /></p>
  2474. <p>As more of life takes place online, businesses are looking to engage with their target audience quicker, or fear losing them. Gen Z’s typical attention span clocks in at a mere <a href="https://www.iabuk.com/opinions/rise-short-form-video-gen-z-social-revolution" target="_blank">8 seconds</a>, while Millennials can hold focus for 12 seconds. </p>
  2475. <p><br /></p>
  2476. <p>To make a valuable first impression online, add a splash page to your website. This strategic page, also known as an intro page, greets visitors before they even reach your homepage—and can engage them immediately.</p>
  2477. <p><br /></p>
  2478. <p>This article will explore exactly what a splash page is, why it’s useful, and how to add one to your website. We’ll also show you some great examples to help you build a splash page of your own.</p>
  2479. <p><br /></p>
  2480. <p><strong>Ready to make a splash? Start by </strong><a href="https://www.wix.com" target="_blank"><strong>creating a website</strong></a><strong> of your own. </strong></p>
  2481. <p><br /></p>
  2482. <p><br /></p>
  2483. <h2>What is a splash page?</h2>
  2484. <p><br /></p>
  2485. <p>Splash pages capture a visitor&apos;s attention before entering your website. Your splash page introduces them to your site and then leads to the homepage. A splash page can both benefit your branding and marketing efforts by maintaining brand consistency and messaging, and be used for a variety of practical scenarios.
  2486.  
  2487. From a design standpoint, this web “accessory” will enhance your website’s look and impress viewers with flair. Splash pages may also utilize more <a href="https://www.wix.com/blog/web-design" target="_blank">web design</a> elements such as animations, video and unique elements than a website’s main page.</p>
  2488. <p><br /></p>
  2489. <p><br /></p>
  2490. <h3>Splash page vs landing page vs homepage</h3>
  2491. <p><br /></p>
  2492. <p>Many web users confuse a splash page with a landing page or homepage, but while these three web design assets share similar forms, they perform different functions on a live website. A<a href="https://www.wix.com/blog/what-is-a-landing-page" target="_blank"> landing page</a> is a destination, a single page that gets visitors to complete an action or click through to an end goal. Your<a href="https://www.wix.com/blog/best-homepage-design-examples" target="_blank"> homepage</a> acts as your website’s main page. </p>
  2493. <p><br /></p>
  2494. <p>Apart from images and a description, a homepage typically also includes a navigation menu that visitors use to browse through the site’s categories and pages.</p>
  2495. <p> </p>
  2496. <p><br /></p>
  2497. <figure><img src="https://static.wixstatic.com/media/84b06e_fcbac1b4bd134df09fb8330c3aa6535e~mv2.gif/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="Coming Soon splash page example"></figure>
  2498. <p><br /></p>
  2499. <p><br /></p>
  2500. <h2>Why use a splash page?</h2>
  2501. <p><br /></p>
  2502. <p>A splash page can perform many functions on your website. Browse through the options listed below and decide your own splash page’s purpose. Focus on just one or two goals to keep it short and sweet.</p>
  2503. <p><br /></p>
  2504. <p><br /></p>
  2505. <h3>Charm visitors</h3>
  2506. <p><br /></p>
  2507. <p>Use complementary visual elements on your website’s splash page to show off your work and grab your users’ attention. This clever marketing tactic can work for any business site, but it especially shines for art, photography or design portfolios.</p>
  2508. <p><br /></p>
  2509. <p>Some of the<a href="https://www.wix.com/blog/best-website-designs" target="_blank"> best website designs</a> use splash pages to show off photographs, graphic designs or videos and give visitors a taste of what’s to come. </p>
  2510. <p><br /></p>
  2511. <h3></h3>
  2512. <h3>Advertise a launch or event</h3>
  2513. <p><br /></p>
  2514. <p>Use a splash page to showcase a soon-to-be-released product or an upcoming event and further your marketing efforts. This can effectively notify visitors and create excitement around your upcoming launch.</p>
  2515. <p>
  2516. With this marketing momentum in mind, add a<a href="https://www.wix.com/blog/contact-form-design" target="_blank"> contact form</a> to your splash page for extra engagement, letting visitors know that you’ll use this information for future updates.</p>
  2517. <p><br /></p>
  2518. <p><br /></p>
  2519. <h3>Restrict access to your site</h3>
  2520. <p><br /></p>
  2521. <p>If your website deals with sensitive content or products that are restricted to a particular group, a splash page is a smart way to add a prominent disclaimer. For example, an online alcohol store can use a splash page to ensure that visitors to their website are of legal drinking age.</p>
  2522. <p><br /></p>
  2523. <p><br /></p>
  2524. <h3>Allow visitors to choose a language or region</h3>
  2525. <p><br /></p>
  2526. <p>Building a multilingual website will make information about yourself or your brand more widely available by providing translated and localized content for users.</p>
  2527. <p>A splash page can provide space for users to choose their language and location preferences before they arrive at your website. This makes for easy navigation and a pleasant user experience.</p>
  2528. <p><br /></p>
  2529. <p><br /></p>
  2530. <h3>Alleviate wait times</h3>
  2531. <p><br /></p>
  2532. <p>While stellar <a href="https://www.wix.com/performance" target="_blank">website performance</a> and page speed are of utmost importance for users, there are, in fact, times when a page or screen needs to load. Particularly for mobile websites, splash pages can be used to display creative elements (like a loading bar) to indicate the remaining time until the next screen loads. </p>
  2533. <p><br /></p>
  2534. <p>As Khalil Habashi, technical and UX designer for Wix, explains:</p>
  2535. <p><br /></p>
  2536. <p><br /></p>
  2537. <p>Habashi also explains that this gamification approach is only appropriate for mobile splash screens, since on desktop, users browse differently; they’ll likely click to another window or leave. For desktop users, it’s recommended to clearly indicate the expected page load time. </p>
  2538. <p><br /></p>
  2539. <p><br /></p>
  2540. <h2>Evolution of splash pages</h2>
  2541. <p><br /></p>
  2542. <p>As with most <a href="https://www.wix.com/web-design-trends" target="_blank">web design trends</a>, splash pages have been considered both <em>en vogue</em> and <em>passé</em>. </p>
  2543. <p><br /></p>
  2544. <p><a href="https://theconversation.com/a-nostalgic-journey-through-the-evolution-of-web-design-98626" target="_blank">In web design’s evolution</a>, flash technology was new in the late 90s as, “interactive menus, splash pages, decorative animations, and beautifully rendered bubble buttons dominated the web design trend to wow people.” But in the mid-to-late 2000s, splash pages already felt dated and drab.</p>
  2545. <p><br /></p>
  2546. <p>In 2014, <a href="https://www.creativebloq.com/netmag/why-has-splash-page-made-return-101413114" target="_blank">Gene Crawford</a> discussed with Creative Bloq why this “long-dead design pattern” was already making a comeback. According to Crawford:</p>
  2547. <p><br /></p>
  2548. <p>“I actually feel that [splash pages] may help draw the visitor in more, as the creators of the original splash pages intended, and it makes really neat visual interactions possible, like the main navigation bar scrolling into place and becoming &apos;locked&apos; in the header area. This simple movement really helps to focus the visitor’s attention on the site&apos;s navigation.”</p>
  2549. <p><br /></p>
  2550. <p>Crawford’s key takeaway was that if a splash page created any friction to the user experience, it should not be used. </p>
  2551. <p><br /></p>
  2552. <p>Jenna Romano, web design blogger at Wix, shares that a splash page must align with a website’s cohesive visual identity. “A splash page is not a pop-up that is distinguished from the rest of your site, it’s almost a website in and of itself,” Romano shares. “It must uphold the functional and visual aspects of the overall web design”</p>
  2553. <p><br /></p>
  2554. <p>To put it simply, a splash page should draw visitors in—not push them away.  </p>
  2555. <p><br /></p>
  2556. <p><br /></p>
  2557. <figure><img src="https://static.wixstatic.com/media/84b06e_a7a70c64b5754b70912f28d715b0f984~mv2.gif/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="Coming Soon splash page template"></figure>
  2558. <p><br /></p>
  2559. <p><br /></p>
  2560. <h2>SEO and splash pages</h2>
  2561. <p><br /></p>
  2562. <p>Just as web design trends have evolved, overall functionality has, too. For example, the way that search engines crawl and index websites has changed over time, but one thing remains constant—content must be accessible.</p>
  2563. <p><br /></p>
  2564. <p>To avoid splash pages causing any SEO issues, follow <a href="https://developers.google.com/search/blog/2016/08/helping-users-easily-access-content-on" target="_blank">Google’s popup guidelines</a>. First, remember that Google uses <a href="https://www.wix.com/blog/what-is-mobile-first-index" target="_blank">mobile-first indexing</a>, so pay attention to their <a href="https://developers.google.com/search/blog/2016/08/helping-users-easily-access-content-on" target="_blank">guidelines on mobile interstitials</a>.</p>
  2565. <p><br /></p>
  2566. <p><br /></p>
  2567. <h2>5 splash page examples for inspiration </h2>
  2568. <p><br /></p>
  2569. <p>Let’s look at some great splash page examples:</p>
  2570. <p><br /></p>
  2571. <p><br /></p>
  2572. <h3>Zara</h3>
  2573. <p><br /></p>
  2574. <p>As a global retailer, Zara’s <a href="https://www.wix.com/blog/corporate-websites" target="_blank">corporate website</a> is available around the world. When you first enter the website, Zara’s splash page greets you and asks for language and location information. This simple step, using two drop down menus, optimizes and personalizes the browsing experience with the correct language and currency for pricing. </p>
  2575. <p><br /></p>
  2576. <p>In addition, Zara’s splash page has a minimal, almost quiet design. A striking image puts Zara’s clothing front and center, enticing visitors to click through to the good stuff. The overall aesthetic is consistent with the brand’s products and brand identity, and confirms that visitors have landed in the right place. </p>
  2577. <p><br /></p>
  2578. <p><br /></p>
  2579. <figure><img src="https://static.wixstatic.com/media/84b06e_cfdcc14169934aa8af477cc39109b47f~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="Zara splash page "></figure>
  2580. <p><br /></p>
  2581. <p><br /></p>
  2582. <h3>Spritz Society</h3>
  2583. <p><br /></p>
  2584. <p>Upon entry to Spritz Society’s bright and colorful website, an age verification splash page greets you. Think of it like a virtual bouncer, or getting ID’d to confirm that visitors are the legal drinking age to access the site. </p>
  2585. <p><br /></p>
  2586. <p>While there is no law or regulation that requires age verification, with <a href="https://www.bevindustry.com/articles/95032-the-future-of-dtc-brands" target="_blank">DTC alcohol products on the rise</a>, more attention is falling on alcohol brands to provide clear verification on their websites. There are more <a href="https://www.avalara.com/us/en/learn/whitepapers/getting-it-right-the-4-steps-to-age-verification-for-direct-shippers.html" target="_blank">age verification steps </a>such as state-approved online verification providers and carrier ID inspection (adult signature required upon delivery) to prevent underage sales of alcohol.</p>
  2587. <p><br /></p>
  2588. <p>Regardless, if your brand sells alcohol, cannabis or any other age-specific product, the first and most important step is a splash page to verify that all visitors are of legal age before accessing your content.</p>
  2589. <p><br /></p>
  2590. <p><br /></p>
  2591. <figure><img src="https://static.wixstatic.com/media/84b06e_98f76a0ee9eb40e4844265191002fee3~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="Spritz Society splash page"></figure>
  2592. <p><br /></p>
  2593. <p><br /></p>
  2594. <h3>H&amp;M</h3>
  2595. <p><br /></p>
  2596. <p>Here’s another fashionable splash page example for location and language selection. H&amp;M’s splash page lists every possible location and language by continent. Unlike a drop-down menu, this method clearly and conveniently lays out all the relevant information. Furthermore, each language is localized and displayed in the correct dialect, which makes this more accessible for first-time visitors to navigate to their respective site.</p>
  2597. <p><br /></p>
  2598. <p>H&amp;M’s splash page also showcases their brand identity, with bold on-brand imagery that highlights their products. </p>
  2599. <p><br /></p>
  2600. <p><br /></p>
  2601. <figure><img src="https://static.wixstatic.com/media/84b06e_0cce4786a4bc4e9ca6561ea57899a596~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="H&M splash page example"></figure>
  2602. <p><br /></p>
  2603. <p><br /></p>
  2604. <h3>The New York Times</h3>
  2605. <p><br /></p>
  2606. <p>The New York Times not only asks users to log in, but also requires visitors to subscribe before reading their articles. This “paywall,” or a splash page that requires readers to subscribe or pay a fee before accessing content, is a common monetization strategy among digital publications.</p>
  2607. <p><br /></p>
  2608. <p>For first-time visitors, The New York Times offers three articles free of charge to sample content and entice them to subscribe. On the fourth article, the paywall pops up. </p>
  2609. <p><br /></p>
  2610. <p>When creating your splash page, keep in mind that, without proper implementation, paywalls can alienate audiences or negatively impact customer retention. </p>
  2611. <p><br /></p>
  2612. <p><br /></p>
  2613. <figure><img src="https://static.wixstatic.com/media/84b06e_9989991e26f144f7bd15e6664fb3de61~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="The New York Times paywall splash page"></figure>
  2614. <p><br /></p>
  2615. <p><br /></p>
  2616. <h3>Football.com</h3>
  2617. <p><br /></p>
  2618. <p>Football.com’s splash page takes language and region into account, cleverly playing on the variation between American football and European football (known as soccer to most North Americans). With clear visual representation of each respective sport, users can select their desired region and game version. Once they’ve selected, they receive curated content based on their preferences.</p>
  2619. <p><br /></p>
  2620. <p>This splash page example also includes an option to opt out from seeing it in the future. By selecting “Don’t show me this again”, returning users can bypass the splash page on return visits.</p>
  2621. <p><br /></p>
  2622. <p><br /></p>
  2623. <figure><img src="https://static.wixstatic.com/media/84b06e_779adb8fecc344dcb78d7b4a581732ae~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="Football.com splash page"></figure>
  2624. <p><br /></p>
  2625. <h2></h2>
  2626. <h2>How to create a splash page </h2>
  2627. <p><br /></p>
  2628. <p>If you’ve decided a website splash page is right for you, you have two methods to create your own: do it yourself or hire a designer. </p>
  2629. <p><br /></p>
  2630. <p><br /></p>
  2631. <h3>Do it yourself</h3>
  2632. <p><br /></p>
  2633. <p>When you use a website builder like Wix, you can access a range of customizable templates to suit your website needs. Alternatively, you can use the templates as inspiration to create something unique from scratch. </p>
  2634. <p><br /></p>
  2635. <p><strong>Check out these </strong><a href="https://www.wix.com/website/templates/html/one-page/landing-pages" target="_blank"><strong>splash page templates</strong></a><strong> and start creating your own. </strong></p>
  2636. <p><br /></p>
  2637. <p>Keep the design simple and visually appealing to grab visitors&apos; attention. Use high-quality images, concise text and a clear call-to-action (CTA) that encourages users to explore further into your website.</p>
  2638. <p><br /></p>
  2639. <p>Clearly communicate the purpose of your splash page, whether it&apos;s to announce an event, promote a product or collect visitor information. Review that the message aligns with your website&apos;s overall goals.</p>
  2640. <p><br /></p>
  2641. <p>Consider when the splash page should appear – upon arrival, after a few seconds, or when a specific action is taken. Add interactive elements like animations, videos or interactive forms for higher user engagement.</p>
  2642. <p><br /></p>
  2643. <p>Make sure your splash page is mobile-friendly to provide a seamless experience across devices. </p>
  2644. <p><br /></p>
  2645. <p>Provide a seamless transition from the splash page to your main website content. Include a visible option to enter the site or continue browsing for a user-friendly experience.</p>
  2646. <p><br /></p>
  2647. <p>Track analytics on your splash page to measure the splash its performance, including conversion rates and user behavior. Use this data to optimize design elements and messaging for better results.</p>
  2648. <h3></h3>
  2649. <p><br /></p>
  2650. <h3>Hire a designer</h3>
  2651. <p><br /></p>
  2652. <p>Alternatively, you can hire a <a href="https://www.wix.com/marketplace" target="_blank">freelance web designer</a> to create your website’s splash page. </p>
  2653. <p> </p>
  2654. <h2> </h2>
  2655. <h2>What to include in your splash page and why</h2>
  2656. <p><br /></p>
  2657. <p>Before you start building your splash page, define your goals. Are you looking to promote an upcoming event? Do you want to wow visitors with stunning visuals or grow your mailing list? </p>
  2658. <p><br /></p>
  2659. <p>What you include in your splash page will vary by industry, personal taste and business goals. Try including these effective elements in your splash page:</p>
  2660. <p><br /></p>
  2661. <ul>
  2662.  <li><p><strong>Eye-catching visuals: </strong>A splash page can attract visitors with intriguing visual elements that represent yourself, your work or your brand. Since a splash page typically includes very few elements, upload a background image that will stand out.
  2663.  
  2664. Speaking of visuals, be sure to<a href="https://www.wix.com/logo/maker" target="_blank"> create a logo</a> and include it on your splash page—since this is the face of your brand, it will indicate to visitors that they’re in the right spot.</p></li>
  2665. </ul>
  2666. <p><br /></p>
  2667. <ul>
  2668.  <li><p><strong>Concise messaging:</strong> A splash page should include a succinct message that informs the viewer, describes your brand and conveys that there’s more to come. Apart from welcoming users to your page, you can include text that will inform your audience of relevant updates or provide them with instructions before entering your site. Or you could use it to even set the tone with an inspiring quote.
  2669.  
  2670. Remember to use short, action-oriented text—visitors shouldn’t have to read a full page before reaching your site. Remember to also use language that’s consistent with your brand identity.</p></li>
  2671. </ul>
  2672. <p><br /></p>
  2673. <ul>
  2674.  <li><p><strong>A clear exit link:</strong> Your intro page must carry viewers to your homepage. <a href="https://support.wix.com/en/article/wix-editor-customizing-text-icon-buttons" target="_blank">Add a button</a> with a clear call-to-action that reads “enter here” to ensure visitors reach their final destination.
  2675.  
  2676. If the main purpose of your splash page is to give visitors language options or view a specific website version, this is the place to let them choose their preferences and direct them to the relevant homepage.
  2677.  
  2678. Ideally, splash pages shouldn&apos;t ask visitors to take specific actions. However, if your splash page promotes an offer, advertises a specific product or directs traffic to a certain page—use a clear call-to-action. </p></li>
  2679. </ul>
  2680. <p><br /></p>
  2681. <p><br /></p>
  2682. <h2>How to optimize a splash page</h2>
  2683. <p><br /></p>
  2684. <p>While you can design a splash page however you please, consider these pro tips while you create your own:</p>
  2685. <p><br /></p>
  2686. <p> </p>
  2687. <h3>01. Use visual hierarchy</h3>
  2688. <p><br /></p>
  2689. <p>Keep visual hierarchy in mind when laying out your site’s splash page elements. Consider each component’s size and placement to ensure everything works in a fluid and effective manner.</p>
  2690. <p><br /></p>
  2691. <p><br /></p>
  2692. <h3>02. Keep it consistent</h3>
  2693. <p><br /></p>
  2694. <p>Since the splash page is a preface to your website, keep the style—including use of language, as well as your<a href="https://www.wix.com/blog/website-color-schemes" target="_blank"> website’s color scheme</a> and imagery—consistent with the rest of your website design. This will not only please visitors aesthetically, it will also strengthen your branding.</p>
  2695. <p><br /></p>
  2696. <h3></h3>
  2697. <h3>03. Ensure speedy loading time</h3>
  2698. <p><br /></p>
  2699. <p>A slow loading website will cause even the most patient of people to leave a page. When creating your page and adding in elements, follow a <a href="https://www.wix.com/blog/the-benefits-of-creating-flat-architecture" target="_blank">flat architecture</a> structure and keep in mind how each element may affect your <a href="https://www.wix.com/blog/website-speed-optimization" target="_blank">page speed</a>.</p>
  2700. <p><br /></p>
  2701. <p><br /></p>
  2702. <h3>04. Add subscription forms and social media accounts</h3>
  2703. <p><br /></p>
  2704. <p>A splash page lets you capture contact information and sign up both new and returning visitors for your newsletter mailing list. Additionally, add social media icons linked to your relevant accounts to help your audience to follow you and stay up-to-date with your latest ventures.</p>
  2705. <p><br /></p>
  2706. <p><a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Learn more about how to make a website with our extensive guide.</a> </p>
  2707. <p><br /></p>
  2708. <h2></h2>
  2709. <p><br /></p>]]></content:encoded></item><item><title><![CDATA[Top 22 online business ideas to start in 2024]]></title><description><![CDATA[Here are the 20 best online business ideas to help you become professionally independent.]]></description><link>https://www.wix.com/blog/online-business-ideas</link><guid isPermaLink="false">644129b69fa61a75c31ef67e</guid><category><![CDATA[Business Strategies]]></category><category><![CDATA[Must Read]]></category><pubDate>Tue, 26 Mar 2024 06:25:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4a5235_98f23079881c4f1f9112590450e9445c~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cecilia Lazzaro Blasbalg</dc:creator><content:encoded><![CDATA[<p><br /></p>
  2710. <figure><img src="https://static.wixstatic.com/media/4a5235_98f23079881c4f1f9112590450e9445c~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="Online business ideas"></figure>
  2711. <p><br /></p>
  2712. <p>Whether you’re looking to establish a full-blown operation or <a href="https://www.wix.com/blog/side-hustle" target="_blank">start a side hustle</a> to your day job, launching an online business has never been easier. As you <a href="https://www.wix.com/" target="_blank">create a website</a>, you’ll help your online business get more exposure, stand out from the pack and engage your audience.  </p>
  2713. <p><br /></p>
  2714. <p>As you look to enter the ranks of today’s successful entrepreneurs who are diligently serving millions of customers around the world, it is vital to find an online business idea that matches your skills or strengths. After all, you’re likely to connect better with your customers vis-a-vis meeting their needs in the best possible way. </p>
  2715. <p><br /></p>
  2716. <p>Researching the right business idea for yourself may seem like a big time commitment, but don’t worry. There are some great examples already underway to help you get started <a href="https://www.wix.com/blog/ecommerce/2022/09/how-to-sell-online" rel="noreferrer" target="_blank">selling online</a>. To ensure you&apos;re in the know, we’ve compiled the top 20 online business ideas that you can start right away, with in-depth explanations of what each one entails.</p>
  2717. <p><br /></p>
  2718. <p><br /></p>
  2719. <h2>Top 22 online business ideas in 2024</h2>
  2720. <p><br /></p>
  2721. <ol>
  2722.  <li><p><a href="#35cjk" rel="noopener noreferrer">Blogger</a>  </p></li>
  2723.  <li><p><a href="#f44ml" rel="noopener noreferrer">Web designer</a></p></li>
  2724.  <li><p><a href="#fphg8" rel="noopener noreferrer">Affiliate marketer </a></p></li>
  2725.  <li><p><a href="#2kj83" rel="noopener noreferrer">eCommerce retailer</a></p></li>
  2726.  <li><p><a href="#527nn" rel="noopener noreferrer">Dropshipping business owner</a></p></li>
  2727.  <li><p><a href="#d5nkj" rel="noopener noreferrer">App developer</a></p></li>
  2728.  <li><p><a href="#900pr" rel="noopener noreferrer">Facebook ad specialist</a></p></li>
  2729.  <li><p><a href="#692gv" rel="noopener noreferrer">SEO consultant</a></p></li>
  2730.  <li><p><a href="#987qv" rel="noopener noreferrer">YouTuber</a></p></li>
  2731.  <li><p><a href="#fmt4d" rel="noopener noreferrer">Social media consultant </a></p></li>
  2732.  <li><p><a href="#3st5o" rel="noopener noreferrer">Podcaster</a></p></li>
  2733.  <li><p><a href="#6dhbi" rel="noopener noreferrer">Online course instructor</a></p></li>
  2734.  <li><p><a href="#e74ju" rel="noopener noreferrer">Webinar guru</a></p></li>
  2735.  <li><p><a href="#9pl5a" rel="noopener noreferrer">Copywriter</a></p></li>
  2736.  <li><p><a href="#1fds2" rel="noopener noreferrer">Technical writer</a></p></li>
  2737.  <li><p><a href="#e8div" rel="noopener noreferrer">Remote tech support</a></p></li>
  2738.  <li><p><a href="#a0lud" rel="noopener noreferrer">Virtual assistant </a></p></li>
  2739.  <li><p><a href="#6ku1r" rel="noopener noreferrer">Subscription box curator</a></p></li>
  2740.  <li><p><a href="#dt3b" rel="noopener noreferrer">Resume and cover letter writer</a></p></li>
  2741.  <li><p><a href="#6l2ne" rel="noopener noreferrer">e-book author </a></p></li>
  2742.  <li><p><a href="#k2mkr79013" rel="noopener noreferrer">Sell NFTs</a></p></li>
  2743.  <li><p><a href="#1xopy680063" rel="noopener noreferrer">Transcription services</a></p></li>
  2744. </ol>
  2745. <p><br /></p>
  2746. <p><br /></p>
  2747. <h3>01. Blogger</h3>
  2748. <h3></h3>
  2749. <p>For writers and anyone with a passion or expertise to share, <a href="https://www.wix.com/blog/how-to-start-a-blog" target="_blank">creating a blog </a>might be the right fit. While the definition of what is a blog includes everything from travel journals to specialized industry ones, all blogs share some commonalities. Blogs are regularly updated websites that cover information, opinions or insights around a certain topic. </p>
  2750. <p><br /></p>
  2751. <p>A successful blogger is someone who knows their niche, and is thus able to build a good blog with a clear focus. Blogs are low-investment spaces where you can foster a solid readership in a specific area, by providing critical content that keeps visitors coming back. </p>
  2752. <p><br /></p>
  2753. <p>As a creator of high-quality content, you can begin thinking about how to monetize a blog, turning yours into a potential moneymaker. One way to make money as a blogger is through your ability to attract relevant advertisers with the help of your loyal fanbase. You can host an ad space, sponsored posts, offer products for sale and more - all of which would require minimal effort on your end. This makes blogging a very <a href="https://www.wix.com/blog/scalable-business-ideas" rel="noreferrer" target="_blank">scalable business idea.</a> </p>
  2754. <p><br /></p>
  2755. <p>Another option might be to offer paid services in the forms of personal consultation or coaching. One-on-one sessions can complement your blog and reaffirm your expert voice in the field. Additionally, you could consider repurposing your content into paid online courses, e-books or webinars (more on those below). After all, a successful blog should continually drive community engagement. </p>
  2756. <p><br /></p>
  2757. <p>Looking to start a blog? Wix has got you covered with thousands of design features, built-in SEO and marketing tools, that will allow you to scale your content, your brand and your business with a <a href="https://www.wix.com/start/blog" target="_blank">blog maker.</a> </p>
  2758. <p><br /></p>
  2759. <p><br /></p>
  2760. <figure><img src="https://static.wixstatic.com/media/6542d9_8010c30d0932401e9ac97bc8e5a8c108~mv2.jpg/v1/fit/w_924,h_674,al_c,q_80/file.png"alt="Life Blog website template"></figure>
  2761. <p><br /></p>
  2762. <p><br /></p>
  2763. <h3>02. <strong>Web designer</strong></h3>
  2764. <p><br /></p>
  2765. <p>Business owners are often looking to improve their online presence. If you’re a creative and technical person who enjoys building web pages and taking <a href="https://www.wix.com/website/design" target="_blank">website design</a> to the next level, then consider teaming up with clients whose sites need that professional touch. </p>
  2766. <p><br /></p>
  2767. <p>Armed with a passion for fonts, color palettes and a seamless user experience, you can begin promoting yourself as a freelance web designer for small and local businesses. Whether you’re building a website from scratch or giving an existing one the ultimate makeover, every experience you gain will help raise your credibility and enrich your <a href="https://www.wix.com/portfolio-website" rel="noreferrer" target="_blank">portfolio</a>.</p>
  2768. <p><br /></p>
  2769. <p><br /></p>
  2770. <figure><img src="https://static.wixstatic.com/media/6542d9_8d6cfc3a541945948640a453ea6e8257~mv2.jpg/v1/fit/w_924,h_615,al_c,q_80/file.png"alt="web design portfolio for an online business"></figure>
  2771. <p><br /></p>
  2772. <p><br /></p>
  2773. <h3>03. Affiliate marketer </h3>
  2774. <p><br /></p>
  2775. <p>If you’ve built a substantial online audience or following, you may want to look into affiliate marketing and how you can use it to monetize your content. As an affiliate marketer, you’d team up with a business to market their products or services by recommending or sharing them to your fans. Affiliate marketers earn a commission each time they convert any of their followers into purchasing the brand’s products through a unique referral link, known as an affiliate link. </p>
  2776. <p><br /></p>
  2777. <p>When considering which affiliate program is right for you, look for one that suits both your interests and that of your target audience. Try to find a brand that you believe in or would be happy to endorse. In addition, double check that the product or service that they offer has a good enough demand. There are many affiliate programs out there, including <a href="https://kdp.amazon.com/en_US/" target="_blank">Amazon Associates</a>, <a href="https://www.shareasale.com/" target="_blank">ShareASale</a> and the <a href="https://support.wix.com/en/article/joining-the-wix-affiliate-program" target="_blank">Wix Affiliate Program</a>, so you might want to take a moment to research them before you reach out.</p>
  2778. <p><br /></p>
  2779. <p>Once you’re signed up, you can begin promoting the affiliate content alongside your day-to-day materials which your followers have come to expect. There are different ways to promote your affiliate products to your readers without coming off as too spammy. One method is to try incorporating the product recommendations into a blog post, tutorial or video using relevant and engaging content. Be creative and think of new ways to adapt your marketing strategy to yield the most profit.</p>
  2780. <p><br /></p>
  2781. <p>You can also choose to start this as a <a href="https://www.wix.com/blog/part-time-business-ideas" rel="noreferrer" target="_blank">part-time business idea</a> before committing full time once it becomes successful.
  2782.  
  2783. </p>
  2784. <h3>04. eCommerce retailer</h3>
  2785. <p><br /></p>
  2786. <p>Running an <a href="https://www.wix.com/ecommerce/website" target="_blank">eCommerce website</a> allows you control over every aspect of your business, from accepting secure online payment, to managing order fulfillment, to advanced marketing tools and an optimized shopping experience. </p>
  2787. <p><br /></p>
  2788. <p>With  many business capabilities, all that’s left is to ask yourself what <a href="https://www.wix.com/blog/things-to-make-and-sell" rel="noreferrer" target="_blank">things to make and sell</a>, since picking the right products for your <a href="https://www.wix.com/ecommerce/online-store" target="_blank">online store</a> will be the core of this <a href="https://www.wix.com/blog/ecommerce/2021/10/profitable-ecommerce-business-ideas" target="_blank">eCommerce business idea</a>. When choosing which products to sell, let your skills and experience guide you. You can confirm your choice by conducting a thorough market research. </p>
  2789. <p><br /></p>
  2790. <p>Knowing <a href="https://www.wix.com/blog/how-to-start-an-online-business" target="_blank">how to start an online business</a> in your niche market means listening to your customers. On your site, it’s important to maintain clear communication with your customers in the form of live chat, a forum, email marketing and more. </p>
  2791. <h3></h3>
  2792. <p>Learn more about <a href="https://www.wix.com/blog/ecommerce/2022/12/how-to-build-an-ecommerce-website" rel="noreferrer" target="_blank">how to make an eCommerce website</a>. </p>
  2793. <h3></h3>
  2794. <h3>05. Dropshipping business owner</h3>
  2795. <p><br /></p>
  2796. <p>Some business owners may like the idea of running an online store, but don’t want or have the capacity to store inventory. For these cases, there’s an alternative way when considering <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">how to start a business</a> on a budget - <a href="https://www.wix.com/blog/ecommerce/2020/02/dropshipping-guide-what-is-dropshipping" target="_blank">dropshipping</a>.</p>
  2797. <p><br /></p>
  2798. <p>With dropshipping, you can sell products on your <a href="https://www.wix.com/business/website" target="_blank">business website</a> without managing your own inventory. Instead, you can send customers’ orders to a third-party retailer. This eliminates the risk of stocking up on pricey products, or finding out that the products in your inventory are no longer marketable. </p>
  2799. <p><br /></p>
  2800. <p>Without needing to attend to a warehouse or a different physical location of your inventory, you can run your dropshipping business from wherever you have WiFi. This also allows you to expand your product offering, since you won’t be limited to what’s in an inventory. </p>
  2801. <p><br /></p>
  2802. <p>Additionally, operating a dropshipping business frees you to adjust your merchandise by experimenting and testing with it, keeping your offering up with the latest <a href="https://www.wix.com/blog/ecommerce/2021/05/what-is-ecommerce" rel="noreferrer" target="_blank">eCommerce</a> trends. If something isn’t selling, you’ll be able to change your offerings on the spot. </p>
  2803. <p><br /></p>
  2804. <p><br /></p>
  2805. <p><strong>Learn more: </strong></p>
  2806. <p><br /></p>
  2807. <ul>
  2808.  <li><p><a href="https://www.wix.com/blog/dropshipping-business-ideas" rel="noreferrer" target="_blank"><strong>Dropshipping business ideas</strong></a></p></li>
  2809.  <li><p><a href="https://www.wix.com/blog/coffee-dropshipping" rel="noreferrer" target="_blank"><strong>Coffee dropshipping</strong></a></p></li>
  2810.  <li><p><a href="https://www.wix.com/blog/beauty-dropshipping" rel="noreferrer" target="_blank"><strong>Beauty dropshipping</strong></a></p></li>
  2811.  <li><p><a href="https://www.wix.com/blog/reverse-dropshipping" rel="noreferrer" target="_blank"><strong>Reverse dropshipping</strong></a></p></li>
  2812.  <li><p><a href="https://www.wix.com/blog/automated-dropshipping" rel="noreferrer" target="_blank"><strong>Automated dropshipping</strong></a></p></li>
  2813.  <li><p><a href="https://www.wix.com/blog/jewelry-dropshipping" rel="noreferrer" target="_blank"><strong>Jewelry dropshipping</strong></a></p></li>
  2814.  <li><p><a href="https://www.wix.com/blog/digital-dropshipping" rel="noreferrer" target="_blank"><strong>Digital dropshipping</strong></a></p></li>
  2815.  <li><p><a href="https://www.wix.com/blog/clothing-dropshipping" rel="noreferrer" target="_blank"><strong>Clothing dropshipping</strong></a></p></li>
  2816.  <li><p><a href="https://www.wix.com/blog/sticker-dropshipping" rel="noreferrer" target="_blank"><strong>Sticker dropshipping</strong></a></p></li>
  2817.  <li><p><a href="https://www.wix.com/blog/pet-dropshipping" rel="noreferrer" target="_blank"><strong>Pet dropshipping</strong></a></p></li>
  2818.  <li><p><a href="https://www.wix.com/blog/branded-dropshipping" rel="noreferrer" target="_blank"><strong>Branded dropshipping</strong></a></p></li>
  2819.  <li><p><a href="https://www.wix.com/blog/white-label-dropshipping" rel="noreferrer" target="_blank"><strong>White label dropshipping</strong></a></p></li>
  2820.  <li><p><a href="https://www.wix.com/blog/tshirt-dropshipping" rel="noreferrer" target="_blank"><strong>T-shirt dropshipping</strong></a></p></li>
  2821.  <li><p><a href="https://www.wix.com/blog/candle-dropshipping" rel="noreferrer" target="_blank"><strong>Candle dropshipping</strong></a></p></li>
  2822.  <li><p><a href="https://www.wix.com/blog/b2b-dropshipping" rel="noreferrer" target="_blank"><strong>B2B dropshipping</strong></a></p></li>
  2823. </ul>
  2824. <p><br /></p>
  2825. <p><br /></p>
  2826. <figure><img src="https://static.wixstatic.com/media/72c0b2_36e24bd9ed4c475d942fca776b2528a9~mv2.jpg/v1/fit/w_924,h_849,al_c,q_80/file.png"alt="Urban fashion brand website template"></figure>
  2827. <p><br /></p>
  2828. <p><br /></p>
  2829. <h3>06. App developer</h3>
  2830. <p><br /></p>
  2831. <p>Seeing that the number of apps downloaded in the last year hit an <a href="https://www.businessofapps.com/data/app-statistics/#:~:text=There%20are%20over%20five%20billion,internet%20penetration%20standing%20at%2057%25.&text=As%20of%20the%20first%20quarter,and%202.2%20million%20iOS%20apps." target="_blank">almost 200 billion</a>, the app business is officially a tour de force. Perhaps it’s time to get your cool idea for an app set into motion.</p>
  2832. <p><br /></p>
  2833. <p>If you haven’t any prior experience in app development, you&apos;ll need to pick up a couple of common programming languages, like Python, JavaScript or iOS, and know some basic software design. </p>
  2834. <p><br /></p>
  2835. <p>On the other hand, even without a coding background, you can always collaborate with an experienced app developer on your idea. </p>
  2836. <p><br /></p>
  2837. <p>It helps if your app idea is backed with thorough market research. Would your app offer something new to the competitive market, or are there others like it? This step is best taken before investing any money. </p>
  2838. <p><br /></p>
  2839. <p><br /></p>
  2840. <h3><strong>07. Facebook ad specialist </strong></h3>
  2841. <p><br /></p>
  2842. <p>What individual hasn’t used Facebook already? In the small business sector, however, there are many veteran business owners who aren’t successfully tapping into the plethora of resources that the social media giant has to offer. The solution for many is to hire an expert on Facebook advertising. </p>
  2843. <p><br /></p>
  2844. <p>Known as Facebook ad specialists, their goal is to collaborate with clients to help them plan, measure and execute paid marketing campaigns on Facebook. As a hired expert, you’ll be able to help your clients optimize their digital marketing and advertising, allowing them to reach their core audiences. Facebook ads are targeted to users based on location, demographics, and interests, making it easier to find the right niche.  </p>
  2845. <p><br /></p>
  2846. <p>You might want to start contacting businesses that already have a Facebook presence and offer your services to help create masterful Facebook ads. </p>
  2847. <p> </p>
  2848. <p><br /></p>
  2849. <h3>08. SEO consultant </h3>
  2850. <h3></h3>
  2851. <p>SEO stands for search engine optimization. SEO is the process of optimizing websites so that they rank better on search engine results, such as Google and Bing, which could ultimately drive more traffic to the site. </p>
  2852. <p><br /></p>
  2853. <p>Becoming an SEO consultant includes learning highly profitable skills in online advertising platforms like Google Ads and Google Analytics, as well as the need to be at the cutting edge of Google’s algorithms. </p>
  2854. <p><br /></p>
  2855. <p>As someone who is familiar with the number of ways to boost a site’s SEO, you will be an asset to any business looking to improve their online presence. </p>
  2856. <p><br /></p>
  2857. <p><br /></p>
  2858. <h3>09. YouTuber</h3>
  2859. <p><br /></p>
  2860. <p>For some of us, starring in or directing our own videos is a dream come true. You may feel your best in front of the camera, have stories to tell or simply want to educate others about a specific topic using visual content. Whether you’re looking to start your own YouTube channel or simply like to vlog, there could be a great money making opportunity coming your way as your viewership grows. </p>
  2861. <p><br /></p>
  2862. <p>There are several effective ways you can begin to make money on YouTube. They include becoming a YouTube Partner, selling merchandise, or venturing into affiliate marketing. You can experiment with any of these options to find the best fit for you and your audience.</p>
  2863. <p><br /></p>
  2864. <p><br /></p>
  2865. <figure><img src="https://static.wixstatic.com/media/6542d9_75215129da724f6bbac2abb393eca24e~mv2.jpg/v1/fit/w_924,h_615,al_c,q_80/file.png"alt="Internet comedians website template "></figure>
  2866. <p><br /></p>
  2867. <h3></h3>
  2868. <h3>10. Social media consultant</h3>
  2869. <h3></h3>
  2870. <p>While corporations operate with full-time social media experts on their payroll, most small businesses not only lack this luxury, but may not even have a Facebook, Twitter or Instagram account. </p>
  2871. <p><br /></p>
  2872. <p>As many shoppers turn to these popular platforms for their consumer needs, business owners might want to seek the assistance of a social media consultant to help them determine the best social media marketing strategies. These experts will help create and schedule posts to target potential customers, and more.   </p>
  2873. <p><br /></p>
  2874. <p>As a social media consultant, you can help online businesses choose the right platform for their target audience. From Facebook, the world’s number one social media network, to Instagram, known for its visual storytelling features, and LinkedIn, where professionals go to network, each channel comes with different audiences and needs.  </p>
  2875. <p><br /></p>
  2876. <p><br /></p>
  2877. <h3>11. Podcaster</h3>
  2878. <h3></h3>
  2879. <p>Podcasting is for those who can articulate a passion or certain topic they know well. In case you weren’t already familiar with this <a href="https://www.wix.com/blog/business-ideas" target="_blank">business idea</a>, a podcast is an episodic series of audio recordings around a certain topic or topics. </p>
  2880. <p><br /></p>
  2881. <p>Though starting a podcast can be one of the <a href="https://www.wix.com/blog/ecommerce/2020/09/best-business-to-start-with-little-money" rel="noreferrer" target="_blank">best businesses to start with little money</a> using free recording and editing software, you might want to invest in a good-quality microphone. Your listenership will depend on the quality of your audio content and your ability to establish an expert voice in your area. </p>
  2882. <p><br /></p>
  2883. <p>Bringing special guests to your podcast is one low-cost way to help promote your show. Once your show reaches more people and your subscribership grows, your podcast could have the potential to attract advertisers and ultimately become profitable. </p>
  2884. <p><strong> </strong></p>
  2885. <p><br /></p>
  2886. <h3><strong>12. Online course instructor</strong></h3>
  2887. <h3></h3>
  2888. <p>Is teaching a passion you’ve always wanted to pursue but never had the time to? Creating an online course is one way to share your knowledge while generating passive income, with little investment up front. In order to become an online course instructor, you’ll first need a website or platform from where you can host and stream your classes. </p>
  2889. <p><br /></p>
  2890. <p>To get your online course started, you’ll want to focus on a specific topic that you know well. It can be anything, from women authors of the 19th-century to logo design. You’ll also need to give yourself a reasonable amount of time to build your course and plan each lesson. </p>
  2891. <p><br /></p>
  2892. <p>If you already have a blog, website or video channel, then offering online courses as an added service may complement your published work and help you reaffirm your authority in your field.</p>
  2893. <p><br /></p>
  2894. <p><br /></p>
  2895. <h3>13. Webinar guru</h3>
  2896. <p><br /></p>
  2897. <p>People often come to you for advice or tips, as you’ve become known by many as that person who has all the right answers. Although teaching an online course seems like a natural step to take, you may not have time to do it for an entire semester. Hence, one possible online <a href="https://www.wix.com/blog/low-cost-business-ideas" target="_blank">low-cost business idea</a> would be to create a webinar. </p>
  2898. <p><br /></p>
  2899. <p>Webinars are online presentations often held in real-time, or simply put, an online event. The most direct way to make profit from your webinar is to charge a fee for attendance. You could also make money from a free webinar by offering a paid product at the end. </p>
  2900. <p><br /></p>
  2901. <p>The shorter, the better: A webinar tends to run between 30-45 minutes, capitalizing on full engagement. In most cases, you can organize your webinar to best suit your schedule, as attendees are able to access your event from home.   </p>
  2902. <p><br /></p>
  2903. <p><br /></p>
  2904. <h3>14. Copywriter</h3>
  2905. <p><br /></p>
  2906. <p>A copywriter is someone who writes engaging text or “copy” for the purpose of marketing or advertisement to increase a client’s message or brand. A good copy is meant to motivate readers to spur into action. Those who share a passion for creating good and clear content know that to master copywriting takes a lot of practice and skills. </p>
  2907. <p><br /></p>
  2908. <p>Start by searching the web for copywriting listings. There are many new opportunities arising each day. A freelance copywriter can determine their either rate per hour or per word count. The pay rate may also increase as your experience does too. </p>
  2909. <p><br /></p>
  2910. <p>Small businesses looking to expand their web audience need quality online content, and would benefit greatly from employing the services of a skilled copywriter. A diverse writing portfolio, covering different types of content, would help you attract a wider range of clientele.  </p>
  2911. <p><br /></p>
  2912. <p><br /></p>
  2913. <h3>15. Technical writer</h3>
  2914. <p><br /></p>
  2915. <p>There are situations when content needs to sound technical rather than creative. Think about the importance of manuals at certain points in our lives, like when we need to assemble an Ikea bookshelf or when we start a new medication. A technical writer deals with this line of work clearly and eloquently.</p>
  2916. <p><br /></p>
  2917. <p>Once you’ve decided what industry you’d like to pursue - health, engineering or technology - it will be easier for you to focus on building your specialization.  </p>
  2918. <p><br /></p>
  2919. <p>Potential clients of technical writers may be corporate and pharmaceutical companies. Although it might feel you have bigger fish to fry as a technical writer, there are fewer of your kind in the general writing sphere. The odds are in your favor. </p>
  2920. <p><br /></p>
  2921. <p><br /></p>
  2922. <h3>16. Remote tech support</h3>
  2923. <p><br /></p>
  2924. <p>Sometimes a small business has to outsource technical assistance because of budgetary issues or space constraints. If you have a solid background in IT and enjoy working from home, you can set up a paid tech support service for your local businesses. </p>
  2925. <p><br /></p>
  2926. <p>Aside from bringing in a nice stream of revenue, a remote tech support operation is a great <a href="https://www.wix.com/blog/best-home-based-business-ideas" target="_blank">home-based business idea</a>. In fact, it can even be run using little more than a mobile device. For more on <a href="https://www.wix.com/blog/how-to-make-money-from-home" target="_blank">how to make money from home</a>, check out our guide.</p>
  2927. <p><br /></p>
  2928. <p><br /></p>
  2929. <h3>17. Virtual assistant</h3>
  2930. <p><br /></p>
  2931. <p>Businesses and individuals alike often require extra support in managing their emails, drafting templated responses for diverse inquiries, social media channels and daily schedules. A virtual assistant is someone who can fulfill these tasks and support them remotely, making it one of the most accessible online <a href="https://www.wix.com/blog/unique-business-ideas" target="_blank">unique business ideas</a> to start now. </p>
  2932. <p><br /></p>
  2933. <p>Unlike an office assistant who performs administrative and clerical duties only, a virtual assistant will cover these traditional tasks while offering a multitude of other services, including everything from content creation to website or project management. In the role of virtual assistant, there is plenty of room for creativity and personal growth, allowing you to add or change your services depending on your availability, client demand or interests. </p>
  2934. <p><br /></p>
  2935. <p>You can also choose your clients and area of industry. Take advantage of the number of online tools, from file sharing to virtual calendars, that are available to help you perform most assistant tasks without investing a lot upfront.  </p>
  2936. <p><br /></p>
  2937. <p><strong>Tip: </strong><a href="https://www.wix.com/blog/how-to-start-a-virtual-assistant-business" target="_blank"><strong>How to start a virtual assistant business</strong></a><strong> </strong></p>
  2938. <p><br /></p>
  2939. <p><br /></p>
  2940. <h3>18. Subscription box curator</h3>
  2941. <p><br /></p>
  2942. <p>Have you ever been told that you give the best presents in your family? Creating that perfect gift-giving moment may be something important to you. <a href="https://www.wix.com/ecommerce/sell/subscription-boxes" rel="noreferrer" target="_blank">Selling subscriptions</a> requires that same attention to detail and love for delivering smiles. </p>
  2943. <p>
  2944. When curating a subscription box, you won’t necessarily have to create your own merchandise if you don’t choose to. There are so many unique and creative products you can find online and curate into your boxes. Most successful subscription boxes work around a certain theme, making them compatible with their target market. For example, adults may prefer wine and children can’t resist colorful candy. </p>
  2945. <p><br /></p>
  2946. <p>Remember that subscription boxes are often purchased as gifts to others, so it’s worth changing or adding your offerings to reflect the times or trends. This can also be a great <a href="https://www.wix.com/blog/family-business-ideas" rel="noreferrer" target="_blank">family business idea</a> or a fun <a href="https://www.wix.com/blog/business-ideas-for-couples" rel="noreferrer" target="_blank">business idea for couples</a>. </p>
  2947. <p><br /></p>
  2948. <p><strong>Tip: </strong><a href="https://www.wix.com/blog/ecommerce/2020/11/how-to-start-a-subscription-box" target="_blank"><strong>How to start a subscription box business</strong></a><strong> </strong></p>
  2949. <p><br /></p>
  2950. <p><br /></p>
  2951. <h3>19. Resume and cover letter writer</h3>
  2952. <h3></h3>
  2953. <p>Writing resumes and cover letters is in-demand. Even though the typical word count for a professional resume or cover letter does not reach more than 400 words, the work of a resume and cover letter writer is essential and everlasting.</p>
  2954. <p><br /></p>
  2955. <p>Your target audience is any individual looking for a job, leaving you free to work with any number of clients. Be sure to provide successful writing samples you’ve worked on in the past to potential customers, or share links to <a href="https://www.wix.com/cv-resume/website" target="_blank">online resume</a> websites that you’ve created. This allows you to show off your skills and rich industry jargon for any market or niche. </p>
  2956. <p><br /></p>
  2957. <p><br /></p>
  2958. <h3>20. e-book author</h3>
  2959. <p><br /></p>
  2960. <p>While few writers manage to get published in their lifetime, many new authors are already making their e-book debut amid the <a href="https://www.wix.com/blog/ecommerce/2023/02/digital-products-to-sell" target="_blank">digital products</a>, specifically book market boom.</p>
  2961. <p><br /></p>
  2962. <p>Self-publishing your book has never been more affordable or effective, using a number of options including <a href="https://www.apple.com/apple-books/" target="_blank">Apple Books</a>, <a href="https://www.smashwords.com/" target="_blank">Smashwords</a> and <a href="https://kdp.amazon.com/en_US/" target="_blank">Amazon</a>, which will help you with the post-production aspects of distribution and sales.</p>
  2963. <p><br /></p>
  2964. <p>Consider investing in an editor or proofreader and an illustrator to make your book more marketable. As a writer, breaking into the category of e-book author is one online business idea that could help you succeed in your industry. </p>
  2965. <p><br /></p>
  2966. <p><br /></p>
  2967. <figure><img src="https://static.wixstatic.com/media/6542d9_8ebc457ffff14d9ea0c7c034511b977f~mv2.jpg/v1/fit/w_924,h_849,al_c,q_80/file.png"alt="Bestselling author website template"></figure>
  2968. <p><br /></p>
  2969. <p><br /></p>
  2970. <h3>21. Sell NFTs</h3>
  2971. <p><br /></p>
  2972. <p>Selling Non-Fungible Tokens (NFTs) has emerged as a groundbreaking avenue for creators to monetize their unique content. NFTs are blockchain-based tokens that authenticate the ownership and rarity of digital files, including artworks, music, videos and more. By tokenizing their creations, artists can offer a sense of exclusivity and ownership to their audience, fostering a new era of digital collectibles.
  2973. </p>
  2974. <p>One key advantage of selling NFTs lies in the ability to directly connect with a global audience of collectors and enthusiasts. The blockchain ensures transparency and authenticity in ownership, allowing creators to establish a direct relationship with their supporters. Additionally, the smart contract functionality embedded in NFTs can enable creators to receive royalties automatically each time their token is resold, providing a sustainable revenue stream over time. This decentralized and borderless nature of NFT transactions has democratized the art and content creation industry, empowering creators to reach a broader market without traditional intermediaries.
  2975. </p>
  2976. <p>While NFTs present exciting opportunities, navigating the space requires careful consideration of market trends, pricing strategies and community engagement. Building a strong online presence, leveraging social media and participating in relevant online communities can help creators showcase and sell their NFTs successfully. As the market continues to evolve, staying informed about emerging platforms and technological developments will be crucial for creators looking to thrive in the dynamic world of NFTs.
  2977. </p>
  2978. <h3>
  2979. 22. Transcription services</h3>
  2980. <p><br /></p>
  2981. <p>Transcription services helps provide accurate and timely conversion of audio and video content into written form. Transcription services cater to a broad range of industries, from media and legal to academic and corporate. As businesses increasingly rely on digital communication, there is a growing demand for skilled transcriptionists who can efficiently transcribe interviews, meetings, podcasts and various other audio materials. Online platforms and freelance marketplaces offer opportunities for transcriptionists to connect with clients globally, making it a flexible and accessible business option.
  2982. </p>
  2983. <p>One specialized area within transcription services that tends to get paid the most is medical transcription, a critical component of healthcare documentation. Medical transcriptionists transcribe dictated recordings made by healthcare professionals into written documents. Individuals with a background in healthcare or specialized knowledge of medical terminology can carve a niche in this field, ensuring that healthcare providers have clear and precise documentation of patient interactions.
  2984. </p>
  2985. <p>If you want to offer transcription services, building a reputation for reliability and confidentiality is crucial. Make sure you effectively communicate with your clients, stick to deadlines and use transcription software and tools to boost your chances of success.</p>
  2986. <p><br /></p>
  2987. <p><br /></p>
  2988. <h2>Tips for starting an online business</h2>
  2989. <p><br /></p>
  2990. <ul>
  2991.  <li><p><strong>Choose a niche.</strong> When you&apos;re coming up with a business idea, you should figure out what you&apos;re passionate about and what you&apos;re good at, as well as what problems you can you solve for others (for example, if you&apos;re crafty, you can <a href="https://www.wix.com/blog/ecommerce/2021/01/how-to-sell-crafts-online" rel="noreferrer" target="_blank">sell crafts online</a>). Once you know your niche, you can start to focus your marketing efforts and build a community around your products or services.
  2992. </p></li>
  2993.  <li><p><strong>Do your research. </strong>Before you launch your online business, it&apos;s important to do your research and understand the market you&apos;re entering. Make sure you know who your target audience is, what their needs and wants are and what your competitors are doing.
  2994. </p></li>
  2995.  <li><p><strong>Create a strong online presence. </strong>Your website is your online storefront, so it&apos;s important to make sure it&apos;s well-designed, easy to navigate and mobile-friendly. You should also create social media profiles for your business and actively engage with your audience.
  2996. </p></li>
  2997.  <li><p><strong>Provide excellent customer service. </strong>This is one of the most important factors in building a successful online business. Make sure you&apos;re responsive to customer inquiries, resolve issues quickly and provide friendly and helpful support.
  2998. </p></li>
  2999.  <li><p><strong>Start small and scale up.</strong> There is no need to start your online business with a huge investment. You can start small and scale up as your business grows. Remember that it takes time and effort to build a successful online business, so don&apos;t get discouraged if you don&apos;t see results immediately. </p></li>
  3000. </ul>
  3001. <p><br /></p>
  3002. <p><br /></p>
  3003. <h2>Most popular online business ideas </h2>
  3004. <p><br /></p>
  3005. <p>In 2024, the most common online business ideas are expected to include:</p>
  3006. <p><br /></p>
  3007. <ul>
  3008.  <li><p><strong>E-commerce stores:</strong> With the continued growth of online shopping, e-commerce businesses selling a wide range of products are likely to remain popular. Niche e-commerce stores focusing on specific product categories or offering personalized shopping experiences may also thrive. <a href="https://artios.io/ecommerce-statistics/" rel="noreferrer" target="_blank">In 2024</a> it&apos;s expected that 21.2% of all retail sales will happen online, making online shopping and ecommerce stores a continuing trend. </p></li>
  3009.  <li><p><strong>Online education and training</strong>: The demand for remote learning and upskilling is expected to drive the growth of online education businesses. To date it&apos;s believed that US higher education facilities <a href="https://www.forbes.com/advisor/education/online-colleges/online-learning-stats/" rel="noreferrer" target="_blank">enroll over 1.1. million students</a>, a number that is growing.  Platforms offering courses, tutorials and certification programs in various fields are likely to be in high demand.</p></li>
  3010.  <li><p><strong>Digital marketing agencies</strong>: As businesses increasingly rely on digital marketing to reach their target audience, digital marketing agencies offering services such as social media management, SEO, content marketing, and online advertising are expected to be prevalent.</p></li>
  3011.  <li><p><strong>Subscription-based services:</strong> Subscription-based businesses offering products or services on a recurring basis, such as streaming platforms, meal kit deliveries, and subscription boxes, are anticipated to be more common due to their convenience and recurring revenue model. These types of businesses are expected to generate income of <a href="https://www.forbes.com/sites/jiawertz/2022/07/15/the-growth-of-subscription-commerce/" rel="noreferrer" target="_blank">$904.2 billion by 2026</a> maikng them a huge growth potential online business idea. </p></li>
  3012. </ul>
  3013. <p><br /></p>
  3014. <p><br /></p>
  3015. <h2>Online business idea trends for 2024</h2>
  3016. <p><br /></p>
  3017. <p><br /></p>
  3018. <h3>eCommerce and online selling</h3>
  3019. <p><br /></p>
  3020. <ul>
  3021.  <li><p><strong>Personalized shopping experiences:</strong> Using AI and machine learning to tailor product recommendations and provide personalized shopping journeys.</p></li>
  3022.  <li><p><strong>Virtual try-on technology:</strong> Allowing customers to experience products virtually before purchasing, reducing returns and improving customer satisfaction.</p></li>
  3023.  <li><p><strong>Social commerce:</strong> Leveraging social media platforms for product discovery, purchase and customer engagement.</p></li>
  3024. </ul>
  3025. <p><br /></p>
  3026. <p><br /></p>
  3027. <h3>Digital subscription services</h3>
  3028. <p><br /></p>
  3029. <ul>
  3030.  <li><p><strong>Subscription boxes:</strong> Curated boxes delivered monthly or quarterly, offering a variety of products and experiences tailored to specific niches.</p></li>
  3031.  <li><p><strong>Streaming services:</strong> Expanding beyond entertainment to include fitness, education and other lifestyle content.</p></li>
  3032.  <li><p><strong>Membership programs:</strong> Providing exclusive access to perks, discounts and personalized experiences for loyal customers.</p></li>
  3033. </ul>
  3034. <p><br /></p>
  3035. <p><br /></p>
  3036. <h3>AI-powered businesses</h3>
  3037. <p><br /></p>
  3038. <ul>
  3039.  <li><p><strong>Chatbots and virtual assistants:</strong> Providing 24/7 customer support, automating tasks, and enhancing website functionality.</p></li>
  3040.  <li><p><strong>Predictive analytics:</strong> Using AI to analyze data and make informed decisions about product development, marketing campaigns and inventory management.</p></li>
  3041.  <li><p><strong>Automated decision-making:</strong> Empowering systems to make decisions without human intervention, improving efficiency and reducing bias.</p></li>
  3042. </ul>
  3043. <p><br /></p>
  3044. <p><br /></p>
  3045. <h3>Remote work and collaboration</h3>
  3046. <p><br /></p>
  3047. <ul>
  3048.  <li><p><strong>Virtual workspaces:</strong> Creating online platforms that facilitate remote work, team collaboration and communication.</p></li>
  3049.  <li><p><strong>Online meeting tools:</strong> Enabling seamless video conferencing, screen sharing and collaborative document editing.</p></li>
  3050.  <li><p><strong>Freelance marketplaces:</strong> Connecting businesses with independent contractors for a wide range of services, increasing flexibility and talent access.</p></li>
  3051. </ul>
  3052. <p><br /></p>
  3053. <p><br /></p>
  3054. <h3>Sustainable and ethical businesses</h3>
  3055. <p><br /></p>
  3056. <ul>
  3057.  <li><p><strong>E-commerce for sustainable products:</strong> Catering to consumers seeking eco-friendly, ethical and socially responsible products.</p></li>
  3058.  <li><p><strong>Zero-waste initiatives:</strong> Implementing practices to minimize waste in packaging, shipping and operations.</p></li>
  3059.  <li><p><strong>Transparency and traceability:</strong> Providing customers with information about product sourcing, manufacturing and environmental impact.</p></li>
  3060. </ul>
  3061. <p><br /></p>
  3062. <p><br /></p>
  3063. <h3>Niche market targeting</h3>
  3064. <p><br /></p>
  3065. <ul>
  3066.  <li><p><strong>Micro-influencer marketing:</strong> Collaborating with niche influencers who have highly engaged and targeted audiences.</p></li>
  3067.  <li><p><strong>Subscription boxes for specific hobbies:</strong> Catering to niche interests, such as crafting, cooking or fitness.</p></li>
  3068.  <li><p><strong>Personalized products and experiences:</strong> Offering customizable products and curated experiences tailored to specific demographics or preferences.</p></li>
  3069. </ul>
  3070. <p><br /></p>
  3071. <p><br /></p>
  3072. <h2>Online business ideas FAQ</h2>
  3073. <p><br /></p>
  3074. <ul>
  3075.  <li><h3>What are the most profitable online business ideas to start?</h3><p>Turning an online business idea into a profitable business is not without its challenges, and profitability will depend on many other factors than just the specific business idea you choose. However in general online business ideas with a high potential for profitability include creating and selling online courses, affiliate marketing and dropshipping. </p></li>
  3076.  <li><h3>What are the best online business ideas for beginners?</h3><p>If you&apos;re a beginner when it comes to starting a business, the best online business ideas are those with low startup costs. It&apos;s probably also best to lead with a business that you can manage as a solopreneur for as long as possible, so that you don&apos;t have to deal with the added complication of hiring and managing employees. Great online business ideas for beginners include content creation, virtual assistant positions and data entry. </p></li>
  3077.  <li><h3>What are the quickest online business ideas to start?</h3><p>Again, if your aim is to get a business idea off the ground quickly, the best choice would be one that requires limited resources to set it up. Sometime that can be done from home would be a good choice. Examples include dropshipping, consulting services or affiliate marketing. </p></li>
  3078.  <li><h3>How do you brainstorm online business ideas?</h3><p><span style="color: rgb(55, 65, 81);">To generate online business ideas, start by identifying your passions, skills and areas of expertise (for example, if you&apos;re good at animation, learn </span><a href="https://www.wix.com/blog/how-to-make-money-as-an-animator" rel="noreferrer" target="_blank"><span style="color: #166aea;">how to make money as an animator</span></a><span style="color: rgb(55, 65, 81);">). Research current market trends, explore niche markets and consider solving problems for a target audience. Engage in discussions, attend industry events and use online tools like Google Trends and keyword research to uncover potential opportunities. Collaborate with others, seek inspiration from successful online businesses and be open to adapting and evolving your ideas. </span></p></li>
  3079.  <li><h3>What is the best online business to start from home?</h3><p><span style="color: rgb(55, 65, 81);">The best online business to start from home depends on your interests, skills and market demand. Options include eCommerce (selling products), affiliate marketing, freelancing, consulting and online tutoring. Conduct thorough research to understand the profitability and feasibility of each option, considering your resources and goals.</span></p></li>
  3080.  <li><h3>Do you need an LLC to sell online?</h3><p>While it&apos;s not mandatory, forming a Limited Liability Company (LLC) can offer legal and financial protection for your online business. An LLC separates personal and business assets, limiting personal liability. It also provides flexibility in taxation. However, the necessity depends on factors like your business size, risk tolerance and legal requirements in your jurisdiction. Consulting with a legal professional can help you make an informed decision based on your specific circumstances.</p><p><br /></p></li>
  3081. </ul>
  3082. <p><br /></p>
  3083. <p><br /></p>
  3084. <h2>Explore more business ideas</h2>
  3085. <p><br /></p>
  3086. <ul>
  3087.  <li><p><a href="https://www.wix.com/blog/craft-business-ideas" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">Craft business ideas</span></span></a></p></li>
  3088.  <li><p><a href="https://www.wix.com/blog/beauty-business-ideas" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">Beauty business ideas</span></span></a></p></li>
  3089.  <li><p><a href="https://www.wix.com/blog/reselling-business-ideas" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">Reselling business ideas</span></span></a></p></li>
  3090.  <li><p><a href="https://www.wix.com/blog/diy-business-ideas" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">DIY business ideas</span></span></a></p></li>
  3091.  <li><p><a href="https://www.wix.com/blog/clothing-business-ideas" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">Clothing business ideas</span></span></a></p></li>
  3092.  <li><p><a href="https://www.wix.com/blog/small-town-business-ideas" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">Small-town business ideas</span></span></a></p></li>
  3093.  <li><p><a href="https://www.wix.com/blog/rental-business-ideas" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">Rental business ideas</span></span></a></p></li>
  3094.  <li><p><a href="https://www.wix.com/blog/b2b-business-ideas" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">B2B business ideas</span></span></a></p></li>
  3095.  <li><p><a href="https://www.wix.com/blog/business-ideas-for-teachers" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">Business ideas for teachers</span></span></a></p></li>
  3096.  <li><p><a href="https://www.wix.com/blog/recession-proof-business-ideas" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">Recession-proof business ideas</span></span></a></p></li>
  3097.  <li><p><a href="https://www.wix.com/blog/kidswear-business-ideas" rel="noreferrer" target="_blank">Kidswear business ideas</a></p></li>
  3098.  <li><p><a href="https://www.wix.com/blog/business-ideas-for-teens" rel="noreferrer" target="_blank">Business ideas for teens</a></p></li>
  3099. </ul>]]></content:encoded></item><item><title><![CDATA[What are new top-level domains?]]></title><description><![CDATA[New top-level domains offer more personalized and industry-specific options for your business. ]]></description><link>https://www.wix.com/blog/new-top-level-domains</link><guid isPermaLink="false">66016ba5d16996911eed96e3</guid><category><![CDATA[Website Essentials]]></category><pubDate>Mon, 25 Mar 2024 12:37:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/46e2e0_744af5b26a1d42fab155bef06ed439ad~mv2.webp/v1/fit/w_1000,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Tomasis</dc:creator><content:encoded><![CDATA[<p><span style="background-color: transparent;"><strong>Get started by: </strong></span><a href="https://www.wix.com/?utm_campaign=https://www.wix.com/blog/what-is-a-domain" rel="noreferrer" target="_blank"><span style="background-color: transparent;"><strong>Creating a website →</strong></span></a><span style="background-color: transparent;"><strong> | </strong></span><a href="https://www.wix.com/domain/names?utm_campaign=https://www.wix.com/blog/what-is-a-domain" rel="noreferrer" target="_blank"><span style="background-color: transparent;"><strong>Getting a domain → </strong></span></a><span style="background-color: transparent;"> </span></p>
  3100. <p><br /></p>
  3101. <figure><img src="https://static.wixstatic.com/media/46e2e0_744af5b26a1d42fab155bef06ed439ad~mv2.webp/v1/fit/w_1000,h_608,al_c,q_80/file.png"alt="what are new top level domains"></figure>
  3102. <p><br /></p>
  3103. <p><span style="background-color: transparent;">When you&apos;re building your </span><a href="https://www.wix.com/business/website" rel="noreferrer" target="_blank"><span style="background-color: transparent;">business website</span></a><span style="background-color: transparent;">, the </span><a href="https://www.wix.com/domain/names" target="_blank"><span style="background-color: transparent;">domain name</span></a><span style="background-color: transparent;"> you choose is one of the first things you need to do. </span><a href="https://www.wix.com/blog/what-is-tld" target="_blank"><span style="background-color: transparent;">Top-level domains (TLDs)</span></a><span style="background-color: transparent;"> are a critical part of this process. What are top-level domains? They&apos;re the letters that come after the dot in a </span><a href="https://www.wix.com/encyclopedia/definition/web-address" target="_blank"><span style="background-color: transparent;">web address</span></a><span style="background-color: transparent;">, which traditionally have been </span><a href="https://www.wix.com/blog/org-vs-com-vs-net-domain-extensions" target="_blank"><span style="background-color: transparent;">.com, .org, or .net</span></a><span style="background-color: transparent;">. </span></p>
  3104. <p><br /></p>
  3105. <p><span style="background-color: transparent;">As more websites are created and competition for domain names grows, new top level domains have been introduced to give businesses more choice. </span></p>
  3106. <p><br /></p>
  3107. <p><span style="background-color: transparent;">New top-level domains offer more personalized and industry-specific options that can help your business stand out in a crowded online world. For example, a tech company might opt for a </span><a href="https://www.wix.com/encyclopedia/definition/tech-domain" target="_blank"><span style="background-color: transparent;">.tech domain</span></a><span style="background-color: transparent;">, while a photographer might choose </span><a href="https://www.wix.com/encyclopedia/definition/photo-domain" target="_blank"><span style="background-color: transparent;">.photo</span></a><span style="background-color: transparent;">.</span></p>
  3108. <p><br /></p>
  3109. <p><span style="background-color: transparent;">So why should you care about new domain extensions? Moving beyond the trends—they can play a pivotal role in establishing and reinforcing your brand&apos;s identity online. With new TLDs, you have the opportunity to </span><a href="https://www.wix.com/blog/how-to-register-a-domain-name" target="_blank"><span style="background-color: transparent;">register a domain name</span></a><span style="background-color: transparent;"> that tells customers exactly what you do with just a glance.</span></p>
  3110. <p><br /></p>
  3111. <p><span style="background-color: transparent;"><strong>Learn more: </strong></span><a href="https://www.wix.com/blog/what-is-a-domain" target="_blank"><span style="background-color: transparent;"><strong>What is a domain name</strong></span></a></p>
  3112. <p><br /></p>
  3113. <p><br /></p>
  3114. <h2><span style="background-color: transparent;">The evolution of new top-level domains</span></h2>
  3115. <p><br /></p>
  3116. <p><span style="background-color: transparent;">The story of top-level domains began in the 1980s, with the aim of creating a structured naming system for the internet. Initially, there were only a handful of TLDs, and each had a specific purpose. For instance, </span><a href="https://www.wix.com/encyclopedia/definition/com-domain" target="_blank"><span style="background-color: transparent;">.com</span></a><span style="background-color: transparent;"> was intended for commercial entities, while .org was designated for organizations.</span></p>
  3117. <p><br /></p>
  3118. <p><span style="background-color: transparent;">Over time, the landscape of TLDs has expanded significantly. This growth has been driven by needing to accommodate increasing numbers of website creators and their demands for more personalized domain names. As businesses and individuals sought domain names that were both unique and meaningful, the industry responded with a wider variety of TLD options.</span></p>
  3119. <p><br /></p>
  3120. <p><span style="background-color: transparent;">How new TLDs are coordinated and regulated is an intricate process involving several key players. The </span><a href="https://www.icann.org/" target="_blank"><span style="background-color: transparent;">Internet Corporation for Assigned Names and Numbers (ICANN)</span></a><span style="background-color: transparent;"> is a leading regulatory body that plays a crucial role in this ecosystem. ICANN oversees the introduction and management of TLDs to maintain fairness in domain name registration.</span></p>
  3121. <p><br /></p>
  3122. <p><br /></p>
  3123. <figure><img src="https://static.wixstatic.com/media/41e17b_87c3ad46285d47cda0fab87186dbd698~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="new top level domains, evolution of"></figure>
  3124. <p><br /></p>
  3125. <p><br /></p>
  3126. <h2><span style="background-color: transparent;">Types of top-level domains</span></h2>
  3127. <p><br /></p>
  3128. <p><br /></p>
  3129. <h3><span style="background-color: transparent;">Generic top-level domains</span></h3>
  3130. <p><br /></p>
  3131. <p><span style="background-color: transparent;">Generic top-level domains (gTLDs) are a category of TLDs that are not tied to any specific country or territory. They include familiar extensions like .com and </span><a href="https://www.wix.com/encyclopedia/definition/info-domain" target="_blank"><span style="background-color: transparent;">.info </span></a><span style="background-color: transparent;">as well as newer additions like .app and </span><a href="https://www.wix.com/encyclopedia/definition/blog-domain" target="_blank"><span style="background-color: transparent;">.blog</span></a><span style="background-color: transparent;">. </span></p>
  3132. <p><br /></p>
  3133. <p><br /></p>
  3134. <figure><img src="https://static.wixstatic.com/media/41e17b_5b35798abc9b4791a8ecf85eb324fc85~mv2.png/v1/fit/w_924,h_465,al_c,q_80/file.png"alt="new top level domains, what is domain name"></figure>
  3135. <p><br /></p>
  3136. <p><br /></p>
  3137. <h3><span style="background-color: transparent;">Country code top-level domains (ccTLDs)</span></h3>
  3138. <p><br /></p>
  3139. <p><span style="background-color: transparent;">In contrast to gTLDs, Country Code Top-Level Domains (ccTLDs) are specific to individual countries or territories—like </span><a href="https://www.wix.com/encyclopedia/definition/de-domain" target="_blank"><span style="background-color: transparent;">.de</span></a><span style="background-color: transparent;"> for Germany, </span><a href="https://www.wix.com/encyclopedia/definition/nl-domain" target="_blank"><span style="background-color: transparent;">.nl</span></a><span style="background-color: transparent;"> for the Netherlands or </span><a href="https://www.wix.com/encyclopedia/definition/ca-domain" target="_blank"><span style="background-color: transparent;">.ca</span></a><span style="background-color: transparent;"> for Canada. These domains are particularly significant for local businesses aiming to connect with customers in a specific geo. They signal to users that a website is more relevant to their region, which can be beneficial for companies targeting a local market.</span></p>
  3140. <p><br /></p>
  3141. <p><br /></p>
  3142. <h2><span style="background-color: transparent;">Why new top-level domains matter </span></h2>
  3143. <p><br /></p>
  3144. <p><span style="background-color: transparent;">Your </span><a href="https://www.wix.com" target="_blank"><span style="background-color: transparent;">website</span></a><span style="background-color: transparent;"> is often the first point of contact between your business and potential customers. It&apos;s where first impressions are formed and where brand identity begins to take shape. This is why new top-level domains (TLDs) are more than just a technical necessity—they&apos;re a strategic asset for your website.</span></p>
  3145. <p><br /></p>
  3146. <p><span style="background-color: transparent;">Brand identity and </span><a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;">making a website</span></a><span style="background-color: transparent;"> go hand-in-hand. With the right TLD, you can reinforce your brand message and make it easier for customers to remember and find you online. Imagine a coffee shop with a .coffee domain or a forum for developers with a .dev extension. These TLDs instantly communicate what your business is about.</span></p>
  3147. <p><br /></p>
  3148. <p><br /></p>
  3149. <figure><img src="https://static.wixstatic.com/media/41e17b_02fee7c417774a5692b57f6ff758bd3a~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="new top level domains and brand identity"></figure>
  3150. <p><br /></p>
  3151. <p><br /></p>
  3152. <p><span style="background-color: transparent;">Choosing a niche-specific TLD isn&apos;t just about standing out—it&apos;s also about protection. By securing domains that are closely aligned with your brand, you prevent others from registering similar names that could confuse customers or dilute your brand&apos;s strength.</span></p>
  3153. <p><br /></p>
  3154. <p><br /></p>
  3155. <h2><span style="background-color: transparent;">The most popular top-level domains</span></h2>
  3156. <p><br /></p>
  3157. <p><span style="background-color: transparent;">When it comes to top-level domains, some are more popular than others. And despite the increase in available new top-level domains, the traditional and original ones are still some of the most popular choices. Their popularity also stems from the level of trust they&apos;ve built; when users see these domains, they associate them with established and legitimate entities.</span></p>
  3158. <p><br /></p>
  3159. <ul>
  3160.  <li><p><span style="background-color: transparent;"><strong>.com:</strong></span><span style="background-color: transparent;"> The gold standard of TLDs, .com stands as the most recognized and widely used domain extension. Originally intended for commercial entities, it&apos;s now the go-to choice for all types of businesses seeking a global presence.</span></p></li>
  3161.  <li><p><span style="background-color: transparent;"><strong>.org:</strong></span><span style="background-color: transparent;"> Often associated with non-profits, charities and educational platforms, .org conveys trust and credibility. </span></p></li>
  3162.  <li><p><span style="background-color: transparent;"><strong>.net:</strong></span><span style="background-color: transparent;"> Initially designated for network services such as internet providers, </span><a href="https://www.wix.com/encyclopedia/definition/net-domain" target="_blank"><span style="background-color: transparent;">.net</span></a><span style="background-color: transparent;"> is now a popular alternative to .com for businesses of all kinds.</span></p></li>
  3163.  <li><p><span style="background-color: transparent;"><strong>.info</strong></span><span style="background-color: transparent;">: As the name suggests, .info is typically used for informational sites. It&apos;s an open domain which means it can be registered by anyone, making it a versatile option for various purposes.</span></p></li>
  3164.  <li><p><span style="background-color: transparent;"><strong>.biz:</strong></span><span style="background-color: transparent;"> Short for business, </span><a href="https://www.wix.com/encyclopedia/definition/biz-domain" target="_blank"><span style="background-color: transparent;">.biz</span></a><span style="background-color: transparent;"> is another alternative to .com that is specifically intended for business or commercial use.</span></p></li>
  3165. </ul>
  3166. <p><br /></p>
  3167. <p><br /></p>
  3168. <h2><span style="background-color: transparent;">New top-level domains in 2023</span></h2>
  3169. <p><br /></p>
  3170. <p><span style="background-color: transparent;">In 2023, </span><a href="https://www.searchenginejournal.com/google-domain-registrar-new-tlds/485971/" target="_blank"><span style="background-color: transparent;">Google announced 8 new top-level domains</span></a><span style="background-color: transparent;">. They were:</span></p>
  3171. <p><br /></p>
  3172. <ul>
  3173.  <li><p><span style="background-color: transparent;">.dad</span></p></li>
  3174.  <li><p><span style="background-color: transparent;">.phd</span></p></li>
  3175.  <li><p><span style="background-color: transparent;">.prof</span></p></li>
  3176.  <li><p><span style="background-color: transparent;">.esq</span></p></li>
  3177.  <li><p><span style="background-color: transparent;">.foo</span></p></li>
  3178.  <li><p><span style="background-color: transparent;">.zip</span></p></li>
  3179.  <li><p><span style="background-color: transparent;">.mov</span></p></li>
  3180.  <li><p><span style="background-color: transparent;">.nexus</span></p></li>
  3181. </ul>
  3182. <p><br /></p>
  3183. <p><span style="background-color: transparent;">Other new top-level domains introduced in the same year included:</span></p>
  3184. <p><br /></p>
  3185. <ul>
  3186.  <li><p><span style="background-color: transparent;">.watches</span></p></li>
  3187.  <li><p><span style="background-color: transparent;">.forum</span></p></li>
  3188.  <li><p><span style="background-color: transparent;">.it</span></p></li>
  3189.  <li><p><span style="background-color: transparent;">.case</span></p></li>
  3190.  <li><p><span style="background-color: transparent;">.meme</span></p></li>
  3191.  <li><p><span style="background-color: transparent;">.ing</span></p></li>
  3192.  <li><p><span style="background-color: transparent;">.music</span></p></li>
  3193. </ul>
  3194. <p><br /></p>
  3195. <p><br /></p>
  3196. <h2><span style="background-color: transparent;">New top-level domains in 2024</span></h2>
  3197. <p><br /></p>
  3198. <p><span style="background-color: transparent;">So far, </span><a href="https://www.webnames.ca/domain-registration/new-domain-name-launch-schedule.aspx" target="_blank"><span style="background-color: transparent;">in 2024</span></a><span style="background-color: transparent;"> 5 new top-level domains have been added to the </span><a href="https://www.wix.com/encyclopedia/definition/domain-name-system-dns" target="_blank"><span style="background-color: transparent;">domain name system</span></a><span style="background-color: transparent;">. </span></p>
  3199. <p><br /></p>
  3200. <ul>
  3201.  <li><p><span style="background-color: transparent;">.vana</span></p></li>
  3202.  <li><p><span style="background-color: transparent;">.living</span></p></li>
  3203.  <li><p><span style="background-color: transparent;">.lifestyle</span></p></li>
  3204.  <li><p><span style="background-color: transparent;">.food</span></p></li>
  3205.  <li><p><span style="background-color: transparent;">.DIY</span></p></li>
  3206. </ul>
  3207. <p><br /></p>
  3208. <p><br /></p>
  3209. <h2><span style="background-color: transparent;">Other new top-level domain extensions to choose from</span></h2>
  3210. <p><br /></p>
  3211. <ul>
  3212.  <li><p><a href="https://www.wix.com/encyclopedia/definition/__xyz" target="_blank"><span style="background-color: transparent;">.xyz</span></a><span style="background-color: transparent;"> (introduced 2014)</span></p></li>
  3213.  <li><p><a href="https://www.wix.com/encyclopedia/definition/agency-domain" target="_blank"><span style="background-color: transparent;">.agency</span></a><span style="background-color: transparent;"> (introduced 2014)</span></p></li>
  3214.  <li><p><a href="https://www.wix.com/encyclopedia/definition/digital-domain" target="_blank"><span style="background-color: transparent;">.digital</span></a><span style="background-color: transparent;"> (introduced 2014)</span></p></li>
  3215.  <li><p><a href="https://www.wix.com/encyclopedia/definition/party-domain" target="_blank"><span style="background-color: transparent;">.party</span></a><span style="background-color: transparent;"> (introduced 2014)</span></p></li>
  3216.  <li><p><a href="https://www.wix.com/encyclopedia/definition/top-domain" target="_blank"><span style="background-color: transparent;">.top</span></a><span style="background-color: transparent;"> (introduced 2014): </span><a href="https://en.wikipedia.org/wiki/.top" target="_blank"><span style="background-color: rgb(255, 255, 255);">2,066,084 registered domains</span></a><span style="background-color: rgb(255, 255, 255);"> as of January 2023. </span></p></li>
  3217.  <li><p><a href="https://www.wix.com/encyclopedia/definition/me-domain" target="_blank"><span style="background-color: rgb(255, 255, 255);">.me</span></a><span style="background-color: rgb(255, 255, 255);"> (introduced 2008)</span></p></li>
  3218.  <li><p><a href="https://www.wix.com/encyclopedia/definition/studio-domain" target="_blank"><span style="background-color: rgb(255, 255, 255);">.studio</span></a><span style="background-color: rgb(255, 255, 255);"> (introduced 2014)</span></p></li>
  3219.  <li><p><a href="https://www.wix.com/encyclopedia/definition/store-domain" target="_blank"><span style="background-color: rgb(255, 255, 255);">.store</span></a><span style="background-color: rgb(255, 255, 255);"> (introduced 2016) </span></p></li>
  3220. </ul>
  3221. <p><br /></p>
  3222. <p><br /></p>
  3223. <h2><span style="background-color: transparent;">How to choose a new top level domain name</span></h2>
  3224. <p><br /></p>
  3225. <p><span style="background-color: transparent;">Selecting the right top-level domain (TLD) for your website is a decision that can have lasting implications on your brand&apos;s online identity and success. </span></p>
  3226. <p><br /></p>
  3227. <p><br /></p>
  3228. <figure><img src="https://static.wixstatic.com/media/41e17b_c1c5bafbaf97450f8ddb988a1bf793c5~mv2.png/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="how to choose a new top level domain"></figure>
  3229. <p><br /></p>
  3230. <p><span style="background-color: transparent;">With a range of new options available, it&apos;s important to choose one that aligns with your business objectives. You’ll need to consider the following:</span></p>
  3231. <p><br /></p>
  3232. <ul>
  3233.  <li><p><span style="background-color: transparent;"><strong>Relevance</strong></span><span style="background-color: transparent;">: Choose a TLD, new or traditional, that reflects your business type or industry. This can help customers understand what you offer at a glance.</span></p></li>
  3234.  <li><p><span style="background-color: transparent;"><strong>Memorability</strong></span><span style="background-color: transparent;">: A unique and easy-to-remember TLD can make it easier for customers to return to your site and recommend it to others. Running a media site? Opting for something like </span><a href="https://www.wix.com/encyclopedia/definition/media-domain" target="_blank"><span style="background-color: transparent;">.media</span></a><span style="background-color: transparent;">, makes it very clear what you offer. </span></p></li>
  3235.  <li><p><span style="background-color: transparent;"><strong>Branding</strong></span><span style="background-color: transparent;">: Consider how the TLD will fit into your overall brand strategy and whether it adds value to your brand name. </span></p></li>
  3236.  <li><p><span style="background-color: transparent;"><strong>Remember your goals</strong></span><span style="background-color: transparent;">: Are you aiming for local recognition or global presence? Choose a ccTLD or gTLD accordingly.</span></p></li>
  3237. </ul>
  3238. <ul>
  3239.  <li><p><span style="background-color: transparent;"><strong>Consider future growth:</strong></span><span style="background-color: transparent;"> Pick a domain that allows room for expansion and won&apos;t limit you as your business evolves. Some new top-level domains can be very specific and choosing the wrong one when you </span><a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank"><span style="background-color: transparent;">start your business</span></a><span style="background-color: transparent;"> could restrict later scaling needs. </span></p></li>
  3240.  <li><p><span style="background-color: transparent;"><strong>Check availability</strong></span><span style="background-color: transparent;">: Ensure that the domain name you want is available with the desired TLD and consider registering multiple variations to protect your brand. You’ll need to use a </span><a href="https://www.wix.com/domain/domain-name-search" target="_blank"><span style="background-color: transparent;">domain name search tool</span></a><span style="background-color: transparent;"> to do this. Registering a new top-level domain is similar to existing ones; however, it&apos;s crucial to stay updated on release dates and any special requirements. Some new TLDs may have restrictions or be reserved for certain groups, so thorough research is important. Explore </span><a href="https://www.wix.com/blog/best-domain-registrar" target="_blank"><span style="background-color: transparent;">domain registrars</span></a><span style="background-color: transparent;"> to get started.  With </span><a href="https://www.wix.com" target="_blank"><span style="background-color: transparent;">Wix</span></a><span style="background-color: transparent;">, for example you can easily find and register a domain name for your site and business. </span></p></li>
  3241. </ul>
  3242. <p><br /></p>
  3243. <p><br /></p>
  3244. <p><br /></p>]]></content:encoded></item><item><title><![CDATA[20 Instagram bio ideas to inspire yours]]></title><description><![CDATA[20 Instagram bio ideas to inspire yours.]]></description><link>https://www.wix.com/blog/instagram-bio-ideas</link><guid isPermaLink="false">66012d7bbb9cc3f4dd37e4a6</guid><category><![CDATA[Marketing Insights]]></category><pubDate>Mon, 25 Mar 2024 11:18:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5af200_74660f8229c94f2193a938c7627d4fca~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Tomasis</dc:creator><content:encoded><![CDATA[<p><br /></p>
  3245. <figure><img src="https://static.wixstatic.com/media/5af200_74660f8229c94f2193a938c7627d4fca~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="instagram bios"></figure>
  3246. <p><br /></p>
  3247. <p><span style="background-color: transparent;">When it comes to your </span><a href="https://www.wix.com/blog/social-media-marketing" target="_blank"><span style="background-color: transparent;">social media marketing</span></a><span style="background-color: transparent;">, your Instagram bio is the first impression many have of your personal or business brand. It&apos;s a small space but it holds immense power in conveying who you are and what you or your business stands for. </span></p>
  3248. <p><br /></p>
  3249. <p><span style="background-color: transparent;">Creating an Instagram bio might seem simple but it requires thoughtfulness and creativity. It&apos;s not just about making a good first impression; it&apos;s about creating a lasting one. With the right elements, your bio can contribute significantly to your overall </span><a href="https://www.wix.com/blog/marketing-strategies" target="_blank"><span style="background-color: transparent;">marketing strategy</span></a><span style="background-color: transparent;"> by telling your story in a way that resonates with your audience and encourages them to take action.</span></p>
  3250. <p><br /></p>
  3251. <p><span style="background-color: transparent;">From the use of emojis to the perfect call-to-action, creating an effective bio can make all the difference in growing your followers and enhancing engagement on your account. With this in mind we’ve put together how you can create an Instagram bio that stands out and serves as a cornerstone of your personal branding and marketing efforts.</span></p>
  3252. <p><br /></p>
  3253. <p><br /></p>
  3254. <h2><span style="background-color: transparent;">Why your Instagram bio matters to your marketing strategy</span></h2>
  3255. <p><br /></p>
  3256. <p><span style="background-color: transparent;">Your Instagram bio is not just a casual introduction—it&apos;s a strategic tool that can significantly impact your </span><a href="https://www.wix.com/blog/instagram-marketing" target="_blank"><span style="background-color: transparent;">Instagram marketing</span></a><span style="background-color: transparent;"> efforts. Think of your Instagram profile as an online business card or a storefront. it&apos;s also the first point of contact between you and potential followers or customers. Some of the main benefits of a great bio include:</span></p>
  3257. <p><br /></p>
  3258. <p><br /></p>
  3259. <h3><span style="background-color: transparent;">First impressions</span></h3>
  3260. <p><br /></p>
  3261. <p><span style="background-color: transparent;">It provides a snapshot of who you are and what you offer, setting the tone for your entire Instagram presence.</span></p>
  3262. <p><br /></p>
  3263. <p><br /></p>
  3264. <h3><span style="background-color: transparent;">Brand identity</span></h3>
  3265. <p><br /></p>
  3266. <p><span style="background-color: transparent;">It helps establish and reinforce your brand identity, ensuring that visitors immediately understand your business&apos;s core values and offerings.</span></p>
  3267. <p><br /></p>
  3268. <p><br /></p>
  3269. <figure><img src="https://static.wixstatic.com/media/1f6616_3b3aa493169f483b814aa1b46e152fd7~mv2.png/v1/fit/w_1000,h_791,al_c,q_80/file.png"alt="instagram bios - brand identity"></figure>
  3270. <p><br /></p>
  3271. <p><br /></p>
  3272. <h3><span style="background-color: transparent;">Engagement</span></h3>
  3273. <p><br /></p>
  3274. <p><span style="background-color: transparent;">A good bio encourages </span><a href="https://www.wix.com/encyclopedia/definition/engagement" target="_blank"><span style="background-color: transparent;">engagement</span></a><span style="background-color: transparent;"> by prompting visitors to explore your content, follow your account or click on links to learn more about you or your business. When it comes to social media as a </span><a href="https://www.wix.com/blog/types-of-marketing" rel="noreferrer" target="_blank"><span style="background-color: transparent;">type of marketing,</span></a><span style="background-color: transparent;"> engagement is everything. </span></p>
  3275. <p><br /></p>
  3276. <p><br /></p>
  3277. <h3><span style="background-color: transparent;">Audience connection</span></h3>
  3278. <p><br /></p>
  3279. <p><span style="background-color: transparent;">It allows you to connect with your target audience by using language and references that resonate with them, fostering a sense of community and loyalty.</span></p>
  3280. <p><br /></p>
  3281. <p><br /></p>
  3282. <h3><span style="background-color: transparent;">Cross-promotion</span></h3>
  3283. <p><br /></p>
  3284. <p><span style="background-color: transparent;">By linking to other platforms, such as your Facebook page or </span><a href="https://www.wix.com" target="_blank"><span style="background-color: transparent;">website</span></a><span style="background-color: transparent;">, you create an integrated marketing experience across various channels.</span></p>
  3285. <p><br /></p>
  3286. <p><br /></p>
  3287. <h2><span style="background-color: transparent;">20 effective Instagram bio ideas and why they work</span></h2>
  3288. <p><br /></p>
  3289. <p><span style="background-color: transparent;">Crafting a bio that stands out on Instagram can be the difference between being overlooked and attracting a loyal following. Here are 20 good Instagram bio ideas that have proven effective for various users, along with brief insights into why they work:</span></p>
  3290. <p><br /></p>
  3291. <ol>
  3292.  <li><p><span style="background-color: transparent;"><a href="#pnfqj425313" rel="noopener noreferrer">The Minimalist</a></span></p></li>
  3293.  <li><p><span style="background-color: transparent;"><a href="#jyvxe433392" rel="noopener noreferrer">The Quirky One</a></span></p></li>
  3294.  <li><p><span style="background-color: transparent;"><a href="#a7l59444966" rel="noopener noreferrer">The Professional</a></span></p></li>
  3295.  <li><p><span style="background-color: transparent;"><a href="#o5ief467515" rel="noopener noreferrer">The Inspirational Quote</a></span></p></li>
  3296.  <li><p><span style="background-color: transparent;"><a href="#b9d34377378" rel="noopener noreferrer">The Call-to-Action</a></span></p></li>
  3297.  <li><p><span style="background-color: transparent;"><a href="#73hou377384" rel="noopener noreferrer">The Emoji Storyteller</a></span></p></li>
  3298.  <li><p><span style="background-color: transparent;"><a href="#3ccn2377390" rel="noopener noreferrer">The Hashtag Advocate</a></span></p></li>
  3299.  <li><p><span style="background-color: transparent;"><a href="#v2ztx377396" rel="noopener noreferrer">The Personal Touch</a></span></p></li>
  3300.  <li><p><span style="background-color: transparent;"><a href="#o9wzk377402" rel="noopener noreferrer">The Achiever</a></span></p></li>
  3301.  <li><p><span style="background-color: transparent;"><a href="#d3o2k377408" rel="noopener noreferrer">The Local Business</a></span></p></li>
  3302.  <li><p><span style="background-color: transparent;"><a href="#dqjyr35787" rel="noopener noreferrer">The Cool One</a></span></p></li>
  3303.  <li><p><span style="background-color: transparent;"><a href="#zfked377420" rel="noopener noreferrer">For Artists</a></span></p></li>
  3304.  <li><p><span style="background-color: transparent;"><a href="#sl3lj377426" rel="noopener noreferrer">For Fashionistas</a></span></p></li>
  3305.  <li><p><span style="background-color: transparent;"><a href="#682sw142323" rel="noopener noreferrer">For Innovators</a></span></p></li>
  3306.  <li><p><span style="background-color: transparent;"><a href="#3yg3i156086" rel="noopener noreferrer">For Girl Bosses</a></span></p></li>
  3307.  <li><p><span style="background-color: transparent;"><a href="#g8crj377444" rel="noopener noreferrer">For Fitness Gurus</a></span></p></li>
  3308.  <li><p><span style="background-color: transparent;"><a href="#ed6mf377450" rel="noopener noreferrer">The Travel Enthusiast</a></span></p></li>
  3309.  <li><p><span style="background-color: transparent;"><a href="#hzoa1377456" rel="noopener noreferrer">The Foodie</a></span></p></li>
  3310.  <li><p><span style="background-color: transparent;"><a href="#kdc5k219125" rel="noopener noreferrer">For Life Coaches</a></span></p></li>
  3311.  <li><p><span style="background-color: transparent;"><a href="#gcv9u377468" rel="noopener noreferrer">For Models or Influencers</a></span></p></li>
  3312. </ol>
  3313. <p><br /></p>
  3314. <p><br /></p>
  3315. <p><br /></p>
  3316. <h3>01. The minimalist: &quot;Digital storyteller | ✈️&quot;  </h3>
  3317. <p><br /></p>
  3318. <p><span style="background-color: transparent;">This bio is succinct, using emojis to convey interests and profession without clutter.</span></p>
  3319. <p><br /></p>
  3320. <p>Other potential variations of this could be:</p>
  3321. <p><br /></p>
  3322. <ul>
  3323.  <li><p>Digital artist</p></li>
  3324.  <li><p>Digital creator</p></li>
  3325.  <li><p>Digital painter</p></li>
  3326.  <li><p>Digital business owner</p></li>
  3327. </ul>
  3328. <p><br /></p>
  3329. <p><br /></p>
  3330. <h3>02. The quirky one: &quot;Eating my way through life | =&quot; </h3>
  3331. <p><br /></p>
  3332. <p><span style="background-color: transparent;">It&apos;s relatable and adds a touch of humor, appealing to fellow food enthusiasts. This could be adapted for almost any niche, for eample:</span></p>
  3333. <p><br /></p>
  3334. <ul>
  3335.  <li><p>Reading my way through life</p></li>
  3336.  <li><p>Drawing my way through life</p></li>
  3337.  <li><p>Hiking my way through life</p></li>
  3338.  <li><p>Painting my way through life</p></li>
  3339.  <li><p>Parenting my way through life</p></li>
  3340. </ul>
  3341. <p><br /></p>
  3342. <p><br /></p>
  3343. <h3>03. The professional: &quot;Helping brands grow online | Marketing Guru | Speaker&quot;</h3>
  3344. <p><span style="background-color: transparent;"> </span></p>
  3345. <p><span style="background-color: transparent;">Establishes credibility and expertise, inviting businesses to connect. It&apos;s impact comes in that it emphasizes what the professional can do and how they make impact, before who they are. </span></p>
  3346. <h3></h3>
  3347. <p><br /></p>
  3348. <h3>04. The inspirational quote: &quot;Dream big, work hard, stay focused&quot; </h3>
  3349. <p><br /></p>
  3350. <p><span style="background-color: transparent;">A motivational bio resonates with aspirational followers and sets an uplifting tone. This works well for those in the business on inspiring - leaders, speakers and those in higher management positions. </span></p>
  3351. <p><br /></p>
  3352. <p><br /></p>
  3353. <h3>05. The call-to-action: &quot;Check out my latest blog post&quot; </h3>
  3354. <p><br /></p>
  3355. <p><span style="background-color: transparent;">Directs followers to engage further with content beyond Instagram. This Instagram bio structure can also be used across resources:</span></p>
  3356. <p><br /></p>
  3357. <ul>
  3358.  <li><p>Check out my latest case study</p></li>
  3359.  <li><p>Check out my latest use case</p></li>
  3360.  <li><p>Check out my latest podcast</p></li>
  3361.  <li><p>Check out my latest video</p></li>
  3362.  <li><p>Check out my latest newsletter</p></li>
  3363. </ul>
  3364. <p><br /></p>
  3365. <p><br /></p>
  3366. <h3>06. The emoji storyteller: &quot;‍Blogger | Believer in magic | ️Beach lover&quot; </h3>
  3367. <p><br /></p>
  3368. <p><span style="background-color: transparent;">Uses emojis effectively to tell a story in a visually engaging way. Everyone loves emojis and they help set a casual and inviting tone for your bio. </span></p>
  3369. <p><br /></p>
  3370. <p><br /></p>
  3371. <h3>07. The hashtag advocate: &quot;FitnessFreak | TravelBug | Foodie&quot;</h3>
  3372. <p><br /></p>
  3373. <p><span style="background-color: transparent;">Incorporates hashtags to tap into larger communities and increase discoverability. Research hashtags most relevant to your niche and use those. </span></p>
  3374. <p><br /></p>
  3375. <p><br /></p>
  3376. <h3>08. The personal touch: &quot;Proud mom of two | Passionate gardener | Life&apos;s a journey&quot; </h3>
  3377. <p><br /></p>
  3378. <p><span style="background-color: transparent;">Shares personal details that humanize you as the account holder. This works well for personal Instagram bios but also small business ones, especially freelancers for example. </span></p>
  3379. <p><br /></p>
  3380. <p><br /></p>
  3381. <h3>09. The achiever: &quot;Turned passion into a business | Featured in [Magazine]&quot; </h3>
  3382. <p><br /></p>
  3383. <p><span style="background-color: transparent;">Highlights accomplishments to build authority and trust and where possible back them up with evidence. This works for almost every small business owner. </span></p>
  3384. <p><br /></p>
  3385. <p><br /></p>
  3386. <h3>10. The local business: &quot;NYC&apos;s best cupcake spot  | Est. 2010 | ShopLocal&quot; </h3>
  3387. <p><br /></p>
  3388. <p><span style="background-color: transparent;">Targets local customers and emphasizes the business&apos;s roots. It&apos;s good to be clear with your location and if needs be, you can be more specific. For example:</span></p>
  3389. <p><br /></p>
  3390. <ul>
  3391.  <li><p>Rhinebeck&apos;s best cupcake spot | Est. 2019 | ShopLocal</p></li>
  3392.  <li><p>Oswego&apos;s best cupcake spot | Est. 2001 | ShopLocal</p></li>
  3393. </ul>
  3394. <p><br /></p>
  3395. <p><br /></p>
  3396. <h3>11. The cool one: &quot;Creating waves in a sea of sameness &quot; </h3>
  3397. <p><br /></p>
  3398. <p><span style="background-color: transparent;">This example stands out by being metaphorical and thought-provoking, reinforced by an emoji too. For these you&apos;ll want to be creative and unique and really think about what your bio stands for. </span></p>
  3399. <p><br /></p>
  3400. <p><br /></p>
  3401. <figure><img src="https://static.wixstatic.com/media/1f6616_49ea278eec8e4732976e950f5bf9e0a9~mv2.png/v1/fit/w_1000,h_912,al_c,q_80/file.png"alt="instagram bios - the cool one"></figure>
  3402. <p><br /></p>
  3403. <p><br /></p>
  3404. <h3>12. For artists: &quot;Art is the lie that reveals truth — Picasso ✍️&quot;</h3>
  3405. <p><br /></p>
  3406. <p><span style="background-color: transparent;">Uses a famous quote to align with your artistic audiences. Make sure to properly credit the original creator of the quote. </span></p>
  3407. <p><br /></p>
  3408. <p><br /></p>
  3409. <h3>13. For fashionistas: &quot;Fashion is art and you are the canvas ✨| Style Blogger&quot;</h3>
  3410. <p><br /></p>
  3411. <p><span style="background-color: transparent;">This bio example establishes a powerful statement combined with personal branding. If you&apos;re a creative by profession, it makes sense to be creative with your bio. </span></p>
  3412. <p><br /></p>
  3413. <p><br /></p>
  3414. <h3>14. For innovators: &quot;Innovating one day at a time | Tech Enthusiast&quot; </h3>
  3415. <p><br /></p>
  3416. <p><span style="background-color: transparent;">This example is very clearly about the role on innovation in this influencers daily life. It&apos;s also always good to back up a more creative statement, with something concrete, like what exactly it is what you do. </span></p>
  3417. <p><br /></p>
  3418. <p><br /></p>
  3419. <h3>15. For girl bosses: &quot;Empowering women in business | GirlBoss&quot; </h3>
  3420. <p><br /></p>
  3421. <p><span style="background-color: transparent;">Speaking directly to an audience of female entrepreneurs is important if that&apos;s your focus and target audience. Keeping that messaging consistent across your bio is important. </span></p>
  3422. <p><br /></p>
  3423. <p><br /></p>
  3424. <h3>16. For fitness gurus: &quot;Sweat, Smile, Repeat | Personal Trainer&quot; </h3>
  3425. <p><br /></p>
  3426. <p><span style="background-color: transparent;">This Instagram bio dedication and encourages others on their fitness journey, while still being humorous and creative.</span></p>
  3427. <p><br /></p>
  3428. <p><br /></p>
  3429. <h3>17. For travel enthusiast&apos;s: &quot;Wanderlust isn&apos;t just a word; it&apos;s my mission ✈️| Travel Blogger&quot; </h3>
  3430. <p><br /></p>
  3431. <p><span style="background-color: transparent;">Go with a bio that captures the essence of your travel passion succinctly and creatively. It should be the perfect opportunity to show off your love for travel. </span></p>
  3432. <p><br /></p>
  3433. <p><br /></p>
  3434. <h3>18. For foodie&apos;s: &quot;Life is short; eat dessert first | Food Critic &amp; Blogger&quot; </h3>
  3435. <p><br /></p>
  3436. <p><span style="background-color: transparent;">It&apos;s always worth considering a playful take that instantly connects with other food lovers, if you&apos;re a food enthusiastic planning your Instagram bio. </span></p>
  3437. <p><br /></p>
  3438. <p><br /></p>
  3439. <h3>19. For life coaches: &quot;Transforming lives one day at a time | Life Coach &amp; Speaker&quot; </h3>
  3440. <p><br /></p>
  3441. <p><span style="background-color: transparent;">Your Instagram bio has very few words to perfectly capture what you do and the style in which you do it. This example does just that and positions the account as helpful and transformative.</span></p>
  3442. <p><br /></p>
  3443. <p><br /></p>
  3444. <h3>20. For models or influencers</h3>
  3445. <p><br /></p>
  3446. <ul>
  3447.  <li><p><span style="background-color: transparent;"><strong>For models:</strong></span><span style="background-color: transparent;"> &quot;Strutting through life one runway at a time | Model &amp; Fashionista&quot;</span></p></li>
  3448.  <li><p><span style="background-color: transparent;"><strong>For influencers:</strong></span><span style="background-color: transparent;"> “Influencing with integrity ✨| Lifestyle Guru”</span></p></li>
  3449. </ul>
  3450. <p><br /></p>
  3451. <p><br /></p>
  3452. <p><strong>Learn more: </strong><a href="https://www.wix.com/blog/how-to-get-more-followers-on-instagram" rel="noreferrer" target="_blank"><strong>How to get more followers on Instagram</strong></a></p>
  3453. <p><br /></p>
  3454. <p><br /></p>
  3455. <h2><span style="background-color: transparent;">How to improve your Instagram bio</span></h2>
  3456. <p><br /></p>
  3457. <p><span style="background-color: transparent;">To </span><a href="https://www.wix.com/blog/instagram-bio" rel="noreferrer" target="_blank"><span style="background-color: transparent;">make your Instagram bio more impactful</span></a><span style="background-color: transparent;">, consider these actionable tips that can help enhance it:</span></p>
  3458. <p><br /></p>
  3459. <ul>
  3460.  <li><p><span style="background-color: transparent;"><strong>Be clear and concise:</strong></span><span style="background-color: transparent;"> You have 150 characters to make an impression. Use clear, concise language that gets straight to the point.</span></p></li>
  3461.  <li><p><span style="background-color: transparent;"><strong>Use keywords:</strong></span><span style="background-color: transparent;"> Include relevant keywords that describe your business or personal brand. This helps with discoverability when people search on Instagram.</span></p></li>
  3462.  <li><p><span style="background-color: transparent;"><strong>Embrace emojis</strong></span><span style="background-color: transparent;">: Emojis can add personality and visual interest to your bio. Use them sparingly to highlight key points or interests.</span></p></li>
  3463.  <li><p><span style="background-color: transparent;"><strong>Include a call-to-action (CTA):</strong></span><span style="background-color: transparent;"> Encourage visitors to take action, whether it&apos;s clicking on a link, tagging their photos or visiting your shop.</span></p></li>
  3464.  <li><p><span style="background-color: transparent;"><strong>Link to other platforms:</strong></span><span style="background-color: transparent;"> If you have a website or other social media accounts, include a link. Instagram allows one clickable link in your bio. Use a </span><a href="https://www.hopp.co/" target="_blank"><span style="background-color: transparent;">link in bio tool</span></a><span style="background-color: transparent;"> to create this. </span></p></li>
  3465.  <li><p><span style="background-color: transparent;"><strong>Share your values:</strong></span><span style="background-color: transparent;"> Mention what&apos;s important to you. For example, if sustainability is a core value, let people know.</span></p></li>
  3466. </ul>
  3467. <ul>
  3468.  <li><p><span style="background-color: transparent;"><strong>Highlight your hobbies:</strong></span><span style="background-color: transparent;"> If you&apos;re a photographer or an avid reader, mention this in your bio. It makes you more relatable and can attract like-minded followers.</span></p></li>
  3469.  <li><p><span style="background-color: transparent;"><strong>Use your own voice:</strong></span><span style="background-color: transparent;"> Write as you speak. If you&apos;re naturally funny, let that humor shine through in your bio.</span></p></li>
  3470. </ul>
  3471. <ul>
  3472.  <li><p><span style="background-color: transparent;"><strong>Mention your location:</strong></span><span style="background-color: transparent;"> If location is important for your business or personal brand, include it in your bio.</span></p></li>
  3473.  <li><p><span style="background-color: transparent;"><strong>Be specific about your offerings:</strong></span><span style="background-color: transparent;"> Clearly state what services or products you offer so visitors know immediately if they&apos;re in the right place.</span></p></li>
  3474. </ul>
  3475. <ul>
  3476.  <li><p><span style="background-color: transparent;"><strong>Be direct:</strong></span><span style="background-color: transparent;"> Tell users exactly what action you want them to take, such as &quot;Shop now&quot; or &quot;Read my latest blog post.&quot;</span></p></li>
  3477.  <li><p><span style="background-color: transparent;"><strong>Offer incentives:</strong></span><span style="background-color: transparent;"> Give users a reason to click on your link—exclusive content, discounts, or giveaways can be great incentives.</span></p></li>
  3478.  <li><p><span style="background-color: transparent;"><strong>Update regularly</strong></span><span style="background-color: transparent;">: Keep CTAs fresh by updating them according to new content or promotions.</span></p></li>
  3479. </ul>
  3480. <p><br /></p>
  3481. <p><br /></p>
  3482. <figure><img src="https://static.wixstatic.com/media/5af200_461ed7ec36c643dfb4f323e43a4b4dd0~mv2.png/v1/fit/w_924,h_576,al_c,q_80/file.png"alt="how to improve your instagram bio, example"></figure>
  3483. <p><br /></p>
  3484. <p><br /></p>
  3485. <h2><span style="background-color: transparent;">Types of Instagram bios to consider</span></h2>
  3486. <p><br /></p>
  3487. <p><span style="background-color: transparent;">Your Instagram bio can take many forms, each serving a different purpose and appealing to various audiences. Here are some types of bios you might consider to help your profile stand out:</span></p>
  3488. <p><br /></p>
  3489. <p><br /></p>
  3490. <h3><span style="background-color: transparent;">Humorous and quirky bios</span></h3>
  3491. <p><br /></p>
  3492. <p><span style="background-color: transparent;">A touch of humor can make your bio memorable and show off your personality. Funny Instagram bios can make your profile feel approachable and relatable, often leading to a stronger connection with your audience. Examples include:</span></p>
  3493. <p><br /></p>
  3494. <ul>
  3495.  <li><p><span style="background-color: transparent;">&quot;I put the &apos;el&apos; in &apos;funny.&apos;&quot;</span></p></li>
  3496.  <li><p><span style="background-color: transparent;">&quot;Professional overthinker with a penchant for spontaneous adventures.&quot;</span></p></li>
  3497.  <li><p><span style="background-color: transparent;">&quot;Serving you a slice of my life, with extra cheese.&quot;</span>
  3498. </p></li>
  3499. </ul>
  3500. <p><br /></p>
  3501. <h3><span style="background-color: transparent;">Business and professional bios</span></h3>
  3502. <p><br /></p>
  3503. <p><span style="background-color: transparent;">For entrepreneurs and businesses, a bio should convey professionalism while also highlighting what makes you unique. Consider these crucial elements:</span></p>
  3504. <p><br /></p>
  3505. <ul>
  3506.  <li><p><span style="background-color: transparent;"><strong>State your </strong></span><a href="https://www.wix.com/encyclopedia/definition/unique-selling-proposition-usp" rel="noreferrer" target="_blank"><span style="background-color: transparent;"><strong>unique selling proposition (USP)</strong></span></a><span style="background-color: transparent;"><strong>:</strong></span><span style="background-color: transparent;"> What sets you apart from competitors?</span></p></li>
  3507.  <li><p><span style="background-color: transparent;"><strong>Showcase achievements or endorsements:</strong></span><span style="background-color: transparent;"> Have you been featured in notable publications or received awards?</span></p></li>
  3508.  <li><p><span style="background-color: transparent;"><strong>Include industry-specific terms:</strong></span><span style="background-color: transparent;"> Use language that resonates with peers and customers in your field.</span></p></li>
  3509. </ul>
  3510. <p><br /></p>
  3511. <p><span style="background-color: transparent;">Examples might be:</span></p>
  3512. <p><br /></p>
  3513. <ul>
  3514.  <li><p><span style="background-color: transparent;">&quot;Transforming spaces into sanctuaries | Award-winning Interior Designer&quot;</span></p></li>
  3515.  <li><p><span style="background-color: transparent;">&quot;Tech innovation with a human touch | As seen on [Tech Magazine]&quot;</span></p></li>
  3516. </ul>
  3517. <p><br /></p>
  3518. <p><br /></p>
  3519. <h3><span style="background-color: transparent;">Thematic bios for creatives and influencers</span></h3>
  3520. <p><br /></p>
  3521. <p><span style="background-color: transparent;">If you&apos;re in a creative field or an influencer, your bio should reflect the niche you&apos;re passionate about:</span></p>
  3522. <p><br /></p>
  3523. <ul>
  3524.  <li><p><span style="background-color: transparent;"><strong>Travel influencers</strong></span><span style="background-color: transparent;">: &quot;Globe-trotter  | Capturing moments one country at a time |TravelWithMe&quot;</span></p></li>
  3525.  <li><p><span style="background-color: transparent;"><strong>Fashion influencers</strong></span><span style="background-color: transparent;">: &quot;Fashion is my playground | Stylist &amp; Trendsetter | Collab: [email]&quot;</span></p></li>
  3526.  <li><p><span style="background-color: transparent;"><strong>Food influencers</strong></span><span style="background-color: transparent;">: &quot;Culinary explorer | Tasting the world one bite at a time | FoodieAdventures&quot;</span></p></li>
  3527. </ul>
  3528. <p><br /></p>
  3529. <p><br /></p>
  3530. <p><br /></p>
  3531. <figure><img src="https://static.wixstatic.com/media/1f6616_b35f9e791428492f8e271817cd3a61cf~mv2.png/v1/fit/w_1000,h_729,al_c,q_80/file.png"alt="instagram bios - bios for creatives"></figure>
  3532. <p><br /></p>
  3533. <p><br /></p>
  3534. <h3><span style="background-color: transparent;">Bios for personal brands</span></h3>
  3535. <p><br /></p>
  3536. <p><span style="background-color: transparent;">Personal branding is about showcasing who you are and what you stand for. Your bio could include:</span></p>
  3537. <p><br /></p>
  3538. <ul>
  3539.  <li><p><span style="background-color: transparent;"><strong>Personal mantra or philosophy:</strong></span><span style="background-color: transparent;"> A short statement that captures your approach to life or work.</span></p></li>
  3540.  <li><p><span style="background-color: transparent;"><strong>Passions and skills:</strong></span><span style="background-color: transparent;"> Highlight what you love doing and what you&apos;re good at.</span></p></li>
  3541.  <li><p><span style="background-color: transparent;"><strong>Aspirations:</strong></span><span style="background-color: transparent;"> Share what you&apos;re working towards to inspire others.</span></p></li>
  3542. </ul>
  3543. <p><br /></p>
  3544. <p><span style="background-color: transparent;">An example might be:</span></p>
  3545. <p><br /></p>
  3546. <ul>
  3547.  <li><p><span style="background-color: transparent;">&quot;Living life in bold colors | Aspiring Author &amp; Happiness Advocate&quot;</span></p></li>
  3548. </ul>
  3549. <p><br /></p>
  3550. <p><br /></p>]]></content:encoded></item><item><title><![CDATA[15 email marketing tips to drive better campaigns]]></title><description><![CDATA[Email marketing is a powerful marketing tool that allows you to reach your audience effectively. ]]></description><link>https://www.wix.com/blog/email-marketing-tips</link><guid isPermaLink="false">65ffe686c9a4fd109c8f13bd</guid><category><![CDATA[Marketing Insights]]></category><pubDate>Mon, 25 Mar 2024 05:36:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5af200_f9c7b0da1c694c498b35c5d4a832b44e~mv2.png/v1/fit/w_1000,h_913,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Tomasis</dc:creator><content:encoded><![CDATA[<p><span style="background-color: transparent;"><strong>Get started by: </strong></span><a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;"><strong>Creating a website →</strong></span></a><span style="background-color: transparent;"><strong> | </strong></span><a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;"><strong>Getting a domain →</strong></span></a></p>
  3551. <p><br /></p>
  3552. <figure><img src="https://static.wixstatic.com/media/5af200_f9c7b0da1c694c498b35c5d4a832b44e~mv2.png/v1/fit/w_1000,h_913,al_c,q_80/file.png"alt="email marketing tops"></figure>
  3553. <p><br /></p>
  3554. <p><a href="https://www.wix.com/blog/what-is-email-marketing" target="_blank"><span style="background-color: transparent;">Email marketing</span></a><span style="background-color: transparent;"> is a powerful marketing tool that allows you to reach your audience with personalized messages, offers and valuable content.</span></p>
  3555. <p><br /></p>
  3556. <p><span style="background-color: transparent;">In this article, we’ll lay out a range of email marketing tips that are not only actionable but also crucial for building your email marketing efforts. Whether you&apos;re just starting out or looking to refine your strategy, these insights will guide you through the process of creating more effective email campaigns and help you achieve better engagement and conversion rates.</span></p>
  3557. <p><br /></p>
  3558. <p><br /></p>
  3559. <h2><span style="background-color: transparent;">What is email marketing?</span></h2>
  3560. <p><br /></p>
  3561. <p><span style="background-color: transparent;">Email marketing is a form of </span><a href="https://www.wix.com/encyclopedia/definition/direct-marketing" target="_blank"><span style="background-color: transparent;">direct marketing</span></a><span style="background-color: transparent;"> that uses email as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, solicit sales or donations and is meant to build loyalty, trust, or brand awareness.</span></p>
  3562. <p><br /></p>
  3563. <p><span style="background-color: transparent;">When it comes to business communication, email marketing takes on a significant role. It allows you to reach out to your audience in a personalized way at scale. As digital marketing continues to evolve, email remains a consistent </span><a href="https://www.wix.com/blog/marketing-strategies" target="_blank"><span style="background-color: transparent;">marketing strategy</span></a><span style="background-color: transparent;"> due to its ability to provide direct contact with customers and prospects alike.</span></p>
  3564. <p><br /></p>
  3565. <p><span style="background-color: transparent;">With consumers increasingly relying on online channels for information and communication, emails have become an essential tool for businesses looking to connect with their audience effectively. Whether it&apos;s through </span><a href="https://www.wix.com/encyclopedia/definition/newsletter" target="_blank"><span style="background-color: transparent;">newsletters</span></a><span style="background-color: transparent;">, promotional campaigns or transactional messages, email marketing offers versatility that few other channels can match.</span></p>
  3566. <p><br /></p>
  3567. <p><br /></p>
  3568. <p><br /></p>
  3569. <h2><span style="background-color: transparent;">15 email marketing tips to elevate your strategy</span></h2>
  3570. <p><br /></p>
  3571. <p><span style="background-color: transparent;">To succeed with email marketing, it&apos;s important to adopt a strategic approach that resonates with your audience and aligns with your business goals. Here are 15 email marketing tips that can help you enhance your campaigns and drive better results:</span></p>
  3572. <p><br /></p>
  3573. <ol>
  3574.  <li><p><span style="background-color: transparent;"><a href="#cz7ou22525" rel="noopener noreferrer">Understand your audience</a></span></p></li>
  3575.  <li><p><span style="background-color: transparent;"><a href="#wnpet22530" rel="noopener noreferrer">Craft compelling subject lines</a></span></p></li>
  3576.  <li><p><span style="background-color: transparent;"><a href="#d10x322538" rel="noopener noreferrer">Design for mobile-first</a></span></p></li>
  3577.  <li><p><span style="background-color: transparent;"><a href="#gwi8322542" rel="noopener noreferrer">Use A/B testing</a></span></p></li>
  3578.  <li><p><span style="background-color: transparent;"><a href="#q1q5y22546" rel="noopener noreferrer">Focus on deliverability</a></span></p></li>
  3579.  <li><p><span style="background-color: transparent;"><a href="#gu4vg22550" rel="noopener noreferrer">Implement automation and trigger-based emails</a></span></p></li>
  3580.  <li><p><span style="background-color: transparent;"><a href="#o6zkg22556" rel="noopener noreferrer">Encourage social sharing</a></span></p></li>
  3581.  <li><p><span style="background-color: transparent;"><a href="#amrq022562" rel="noopener noreferrer">Regularly audit your email list</a></span></p></li>
  3582.  <li><p><span style="background-color: transparent;"><a href="#y9h0422566" rel="noopener noreferrer">Rely on analytics driven decision making</a></span></p></li>
  3583.  <li><p><span style="background-color: transparent;"><a href="#gch7c22572" rel="noopener noreferrer">Personalize and segment your messages</a></span></p></li>
  3584.  <li><p><span style="background-color: transparent;"><a href="#fq49s22576" rel="noopener noreferrer">Integrate with other marketing channels</a></span></p></li>
  3585.  <li><p><span style="background-color: transparent;"><a href="#aooyp22582" rel="noopener noreferrer">Offer value in every email</a></span></p></li>
  3586.  <li><p><span style="background-color: transparent;"><a href="#hf4fs22586" rel="noopener noreferrer">Include calls to action</a></span></p></li>
  3587.  <li><p><span style="background-color: transparent;"><a href="#qey0n22592" rel="noopener noreferrer">Ensure legal compliance</a></span></p></li>
  3588.  <li><p><span style="background-color: transparent;"><a href="#zecju22600" rel="noopener noreferrer">Test and learn from each campaign</a></span></p></li>
  3589. </ol>
  3590. <h3></h3>
  3591. <p><br /></p>
  3592. <h3><span style="background-color: transparent;">01. Understand your audience</span></h3>
  3593. <p><br /></p>
  3594. <p><span style="background-color: transparent;">Knowing who you&apos;re emailing is the first step to a successful campaign. Segment your email list based on demographics, purchase history or engagement level to deliver more personalized content. Personalization goes beyond just addressing recipients by their first name; it&apos;s about tailoring the email content to meet their interests and needs.</span></p>
  3595. <p><br /></p>
  3596. <p><br /></p>
  3597. <h3><span style="background-color: transparent;">02. Craft compelling subject lines</span></h3>
  3598. <p><br /></p>
  3599. <p><span style="background-color: transparent;">Your subject line is the first impression you make on your recipients. Make it count by being clear, concise, and intriguing enough to prompt them to open the email. </span><a href="https://www.wix.com/blog/ecommerce/2020/07/ab-testing" target="_blank"><span style="background-color: transparent;">Use A/B testing</span></a><span style="background-color: transparent;"> to determine which subject lines resonate best with your audience. Choose from some of these </span><a href="https://www.wix.com/blog/10-types-of-email-subject-lines-that-guarantee-engagement" target="_blank"><span style="background-color: transparent;">best email subject line examples</span></a><span style="background-color: transparent;">. </span></p>
  3600. <p><br /></p>
  3601. <p><br /></p>
  3602. <h3><span style="background-color: transparent;">03. Design for mobile-first</span></h3>
  3603. <p><br /></p>
  3604. <p><span style="background-color: transparent;">With most emails now being opened on mobile devices, it&apos;s crucial that your emails look good and function well on smartphones and tablets. Check that your email design is responsive and test it across different devices to make sure. </span></p>
  3605. <p><br /></p>
  3606. <p><br /></p>
  3607. <h3><span style="background-color: transparent;">04. Use A/B testing</span></h3>
  3608. <p><br /></p>
  3609. <p><span style="background-color: transparent;">A/B testing allows you to compare two versions of an email to see which performs better. Test different elements like subject lines, call-to-action buttons or even send times to continually improve your email marketing performance.</span></p>
  3610. <p><br /></p>
  3611. <p><br /></p>
  3612. <h3><span style="background-color: transparent;">05. Focus on deliverability</span></h3>
  3613. <p><br /></p>
  3614. <p><span style="background-color: transparent;">Make sure your emails actually reach the inbox by keeping your list clean and avoiding spam triggers in your content. Regularly update your list by removing inactive subscribers who don&apos;t engage with your emails.</span></p>
  3615. <p><br /></p>
  3616. <p><br /></p>
  3617. <h3><span style="background-color: transparent;">06. Implement automation and trigger-based emails</span></h3>
  3618. <p><br /></p>
  3619. <p><span style="background-color: transparent;">Use automation tools from platforms like </span><a href="https://www.wix.com" target="_blank"><span style="background-color: transparent;">Wix</span></a><span style="background-color: transparent;"> to send timely and relevant emails triggered by specific actions taken by users, such as signing up for a newsletter or abandoning a cart.</span></p>
  3620. <p><br /></p>
  3621. <p><br /></p>
  3622. <h3><span style="background-color: transparent;">07. Encourage social sharing</span></h3>
  3623. <p><br /></p>
  3624. <p><span style="background-color: transparent;">Include </span><a href="https://www.wix.com/encyclopedia/definition/social-share-button" target="_blank"><span style="background-color: transparent;">social media share buttons</span></a><span style="background-color: transparent;"> in your emails to encourage recipients to share your content with their networks, expanding the reach of your message.</span></p>
  3625. <p><br /></p>
  3626. <p><br /></p>
  3627. <h3><span style="background-color: transparent;">08. Regularly audit your email list</span></h3>
  3628. <p><br /></p>
  3629. <p><span style="background-color: transparent;">Maintain a high-quality list by periodically removing unengaged subscribers who can negatively impact deliverability and engagement metrics.</span></p>
  3630. <p><br /></p>
  3631. <p><br /></p>
  3632. <h3><span style="background-color: transparent;">9. Rely on analytics driven decision making</span></h3>
  3633. <p><br /></p>
  3634. <p><span style="background-color: transparent;">Platforms like </span><a href="https://www.wix.com/manage/analytics" target="_blank"><span style="background-color: transparent;">Wix offer analytics</span></a><span style="background-color: transparent;"> that can provide insights into how well your campaigns are performing so you can make data-driven decisions for future emails.</span></p>
  3635. <p><br /></p>
  3636. <p><br /></p>
  3637. <h3><span style="background-color: transparent;">10. Personalize and segment your messages</span></h3>
  3638. <p><br /></p>
  3639. <p><span style="background-color: transparent;">Go beyond basic personalization techniques by segmenting your audience into groups with similar interests or behaviors for more targeted messaging.</span></p>
  3640. <p><br /></p>
  3641. <p><br /></p>
  3642. <h3><span style="background-color: transparent;">11. Integrate with other marketing channels</span></h3>
  3643. <p><br /></p>
  3644. <p><span style="background-color: transparent;">Ensure that email marketing works in tandem with other </span><a href="https://www.wix.com/encyclopedia/definition/marketing-channel" target="_blank"><span style="background-color: transparent;">marketing channels</span></a><span style="background-color: transparent;"> like social media, content marketing or paid advertising for a cohesive strategy.</span></p>
  3645. <p><br /></p>
  3646. <p><br /></p>
  3647. <h3><span style="background-color: transparent;">12. Offer value in every email</span></h3>
  3648. <p><br /></p>
  3649. <p><span style="background-color: transparent;">Whether it&apos;s educational content, an exclusive offer or insider news, make sure each email provides something valuable to keep subscribers engaged.</span></p>
  3650. <p><br /></p>
  3651. <p><br /></p>
  3652. <h3><span style="background-color: transparent;">13. Include clear calls to action</span></h3>
  3653. <p><br /></p>
  3654. <p><span style="background-color: transparent;">Every email should have a clear purpose with a </span><a href="https://www.wix.com/encyclopedia/definition/call-to-action" target="_blank"><span style="background-color: transparent;">call-to-action (CTA)</span></a><span style="background-color: transparent;"> that guides recipients towards the next step you want them to take.</span></p>
  3655. <p><br /></p>
  3656. <p><br /></p>
  3657. <h3><span style="background-color: transparent;">14. Ensure legal compliance</span></h3>
  3658. <p><br /></p>
  3659. <p><span style="background-color: transparent;">Stay compliant with laws like </span><a href="https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business" target="_blank"><span style="background-color: transparent;">CAN-SPAM in the US</span></a><span style="background-color: transparent;"> or </span><a href="https://gdpr-info.eu/" target="_blank"><span style="background-color: transparent;">GDPR in Europe</span></a><span style="background-color: transparent;"> by including unsubscribe options and respecting user privacy.</span></p>
  3660. <p><br /></p>
  3661. <p><br /></p>
  3662. <h3><span style="background-color: transparent;">15. Test and learn from each campaign</span></h3>
  3663. <p><br /></p>
  3664. <p><span style="background-color: transparent;">Continuously learn from each campaign by analyzing what worked well and what didn&apos;t so you can refine future emails for better performance.</span></p>
  3665. <p><br /></p>
  3666. <p><br /></p>
  3667. <h2><span style="background-color: transparent;">Types of email marketing</span></h2>
  3668. <p><br /></p>
  3669. <p><span style="background-color: transparent;">Email marketing can be categorized into several types, each serving a unique purpose in your overall marketing strategy. Understanding these </span><a href="https://www.wix.com/blog/types-of-marketing" target="_blank"><span style="background-color: transparent;">types of marketing</span></a><span style="background-color: transparent;"> will help you tailor your approach to meet your business goals and the needs of your audience. Here are the four primary </span><a href="https://www.wix.com/blog/email-marketing-examples" target="_blank"><span style="background-color: transparent;">examples of email marketing</span></a><span style="background-color: transparent;">:</span></p>
  3670. <p><br /></p>
  3671. <p><br /></p>
  3672. <h3><span style="background-color: transparent;">Promotional emails</span></h3>
  3673. <p><br /></p>
  3674. <p><span style="background-color: transparent;">These are designed to promote special offers, new product launches or events. They aim to drive sales or prompt a specific action from the recipients. Promotional emails are often time-sensitive and include compelling calls to action.</span></p>
  3675. <p><br /></p>
  3676. <p><br /></p>
  3677. <figure><img src="https://static.wixstatic.com/media/5af200_5cf7d55d87b9428aa38b24cab4ec20f7~mv2.png/v1/fit/w_1000,h_946,al_c,q_80/file.png"alt="promotional emails - email marketing tips"></figure>
  3678. <p><br /></p>
  3679. <p><br /></p>
  3680. <h3><span style="background-color: transparent;">Informational emails</span></h3>
  3681. <p><br /></p>
  3682. <p><span style="background-color: transparent;">This category includes newsletters and announcements that keep your audience informed about your company, industry news or product updates. Informational emails are great for nurturing customer relationships and establishing your brand as a thought leader.</span></p>
  3683. <p><br /></p>
  3684. <p><br /></p>
  3685. <figure><img src="https://static.wixstatic.com/media/5af200_14f516c8fe5248a9b91f7ece398c5d9d~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="informational emails - email marketing tips"></figure>
  3686. <p><br /></p>
  3687. <p><br /></p>
  3688. <h3><span style="background-color: transparent;">Transactional emails</span></h3>
  3689. <p><br /></p>
  3690. <p><span style="background-color: transparent;">Triggered by a customer&apos;s action, transactional emails include order confirmations, receipts, password resets and thank you messages. Although their primary purpose is functional, they also offer an opportunity to enhance customer experience and promote other products or services.</span></p>
  3691. <p><br /></p>
  3692. <figure><img src="https://static.wixstatic.com/media/5af200_6dcf5fdc659b404392d4bf107c881535~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="transactional emails - emal marketing tips"></figure>
  3693. <p><br /></p>
  3694. <p><br /></p>
  3695. <p><br /></p>
  3696. <h3><span style="background-color: transparent;">Behavioral emails</span></h3>
  3697. <p><span style="background-color: transparent;">These are sent based on the behavior of the user with your business. For example, if a customer abandons their shopping cart, you might send them an email reminding them of their incomplete purchase. Behavioral emails are highly personalized and effective in nudging users towards completing an action.</span></p>
  3698. <p><br /></p>
  3699. <p><br /></p>
  3700. <h2>Getting started with email marketing</h2>
  3701. <p><br /></p>
  3702. <p><span style="background-color: transparent;">Starting email marketing may seem daunting at first but with a step-by-step approach, you can launch successful campaigns that resonate with your audience. Here&apos;s a beginner-friendly guide to help you get started:</span></p>
  3703. <p><br /></p>
  3704. <ol>
  3705.  <li><p><span style="background-color: transparent;"><strong>Choose the right </strong></span><a href="https://www.wix.com/features/email-marketing" target="_blank"><span style="background-color: transparent;"><strong>email marketing platform</strong></span></a><span style="background-color: transparent;"><strong>:</strong></span><span style="background-color: transparent;"> Select a platform that suits your business needs and budget. Consider features like automation, templates, analytics, and integrations. Popular options include Wix, Brevo, Klaviyo, ActiveCampaign and Constant Contact.</span></p></li>
  3706.  <li><p><span style="background-color: transparent;"><strong>Build your email list:</strong></span><span style="background-color: transparent;"> Start collecting email addresses legally through sign-up forms on your website, social media channels, or in-person events. Offer incentives like free ebooks or discounts to encourage sign-ups.</span></p></li>
  3707.  <li><p><span style="background-color: transparent;"><strong>Segment your list:</strong></span><span style="background-color: transparent;"> Organize your subscribers into segments based on criteria such as behavior, demographics, or purchase history to tailor your messaging for better engagement.</span></p></li>
  3708.  <li><p><span style="background-color: transparent;"><strong>Create engaging content:</strong></span><span style="background-color: transparent;"> Develop content that provides value to your subscribers. This could be in the form of informative articles, exclusive deals, product updates, or personal stories about your brand.</span></p></li>
  3709.  <li><p><span style="background-color: transparent;"><strong>Design your emails</strong></span><span style="background-color: transparent;">: Use a responsive design template that reflects your brand&apos;s style and is easily readable on all devices. Ensure that your call-to-action (CTA) buttons are prominent and clear.</span></p></li>
  3710.  <li><p><span style="background-color: transparent;"><strong>Test and optimize</strong></span><span style="background-color: transparent;">: Before sending out an email campaign to all subscribers, test different elements such as subject lines or images on smaller segments to see what yields the best results.</span></p></li>
  3711.  <li><p><span style="background-color: transparent;"><strong>Schedule and send your campaigns:</strong></span><span style="background-color: transparent;"> Determine the best times to send emails based on when your audience is most likely to engage. Use automation to schedule campaigns for optimal delivery times.</span></p></li>
  3712.  <li><p><span style="background-color: transparent;"><strong>Analyze results:</strong></span><span style="background-color: transparent;"> After sending out emails, analyze key metrics like open rates, click-through rates (CTR), conversions and unsubscribe rates to understand the performance of your campaign.</span></p></li>
  3713.  <li><p><span style="background-color: transparent;"><strong>Refine your strategy:</strong></span><span style="background-color: transparent;"> Use the insights gained from analytics to refine future email campaigns—adjust content, design elements, segmentation or sending frequency as needed.</span></p></li>
  3714.  <li><p><span style="background-color: transparent;"><strong>Be compliant:</strong></span><span style="background-color: transparent;"> Always follow email marketing laws by providing clear unsubscribe options and respecting user privacy.</span></p></li>
  3715. </ol>
  3716. <p><br /></p>
  3717. <p><br /></p>
  3718. <h2><span style="background-color: transparent;">Benefits of email marketing</span></h2>
  3719. <p><br /></p>
  3720. <p><span style="background-color: transparent;">Email marketing offers a multitude of advantages that can significantly contribute to the growth and success of your business. Understanding these benefits can help you leverage email marketing to its fullest.</span></p>
  3721. <p><br /></p>
  3722. <p><br /></p>
  3723. <h3><span style="background-color: transparent;">Cost-effective marketing </span></h3>
  3724. <p><br /></p>
  3725. <p><span style="background-color: transparent;">Compared to traditional forms of </span><a href="https://www.wix.com/encyclopedia/definition/advertising" target="_blank"><span style="background-color: transparent;">advertising</span></a><span style="background-color: transparent;">, email marketing is incredibly cost-effective. It eliminates the need for printing, postage, or advertising fees associated with more conventional methods. The </span><a href="https://www.wix.com/encyclopedia/definition/roi-return-on-investment" rel="noreferrer" target="_blank"><span style="background-color: transparent;">return on investment (ROI) </span></a><span style="background-color: transparent;">for email marketing can be substantial when executed correctly.</span></p>
  3726. <p><br /></p>
  3727. <p><br /></p>
  3728. <h3><span style="background-color: transparent;"><strong>Building customer relationships</strong></span></h3>
  3729. <p><br /></p>
  3730. <p><span style="background-color: transparent;">Emails provide a direct line to your customers, allowing for personalized communication that can strengthen relationships over time. By consistently providing valuable content and engaging experiences, you can foster loyalty and encourage repeat business.</span></p>
  3731. <p><br /></p>
  3732. <p><br /></p>
  3733. <h3><span style="background-color: transparent;"><strong>Measurable and trackable results</strong></span></h3>
  3734. <p><br /></p>
  3735. <p><span style="background-color: transparent;">One of the most significant benefits of email marketing is the ability to measure and track its effectiveness. With analytics tools provided by platforms like Wix, you can gain insights into open rates, click-through rates, conversion rates, and more. This data enables you to make informed decisions about future campaigns and strategies.</span></p>
  3736. <p><br /></p>
  3737. <p><br /></p>]]></content:encoded></item><item><title><![CDATA[How to make a food logo for your culinary business]]></title><description><![CDATA[Learn how to make a food logo that captures your brand's essence and stands the test of time.]]></description><link>https://www.wix.com/blog/how-to-make-a-food-logo</link><guid isPermaLink="false">65d721cade9b639731f4e2b0</guid><category><![CDATA[Marketing Insights]]></category><pubDate>Sun, 24 Mar 2024 08:04:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4a5235_f54cdad233fb49a1941e854ada33c3db~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Asaf Or Shenhav</dc:creator><content:encoded><![CDATA[<p><br /></p>
  3738. <figure><img src="https://static.wixstatic.com/media/4a5235_f54cdad233fb49a1941e854ada33c3db~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="How to make a logo for your food business"></figure>
  3739. <p><br /></p>
  3740. <p>Creating a distinctive and appetizing food logo is a key ingredient in cooking up a successful culinary business. A <a href="https://www.wix.com/blog/what-is-a-logo" target="_blank"><span style="background-color: rgb(255, 255, 255);">logo</span></a> acts as the encapsulation of your brand&apos;s identity and relate directly to customers&apos; feelings and perceptions and therefore, getting it right from the start is crucial. </p>
  3741. <p><br /></p>
  3742. <p>This blog will serve as your recipe for designing the perfect food logo. Whether you&apos;re an established restaurant looking to freshen up your image, a startup food truck finding its niche, or a bakery stepping into the market, this guide will provide the steps and tips you need to <em>bake </em>your logo to perfection.</p>
  3743. <p><br /></p>
  3744. <p><br /></p>
  3745. <p><br /></p>
  3746. <p><br /></p>
  3747. <h2><span style="background-color: transparent;">How to make a food logo</span></h2>
  3748. <p><br /></p>
  3749. <ol>
  3750.  <li><p><a href="#zv6xm101164" rel="noopener noreferrer">Define your brand identity</a></p></li>
  3751.  <li><p><a href="#hden6102161" rel="noopener noreferrer">Research your target audience</a></p></li>
  3752.  <li><p><a href="#xcyp5102163" rel="noopener noreferrer">Get inspired by existing food logos</a></p></li>
  3753.  <li><p><a href="#jg3qx102165" rel="noopener noreferrer">Sketch down your logo ideas</a></p></li>
  3754.  <li><p><a href="#cljbu102167" rel="noopener noreferrer">Digitize your sketches</a></p></li>
  3755.  <li><p><a href="#fuknf102169" rel="noopener noreferrer">Choose a color scheme</a></p></li>
  3756.  <li><p><a href="#3z049102171" rel="noopener noreferrer">Pick appropriate typography</a></p></li>
  3757.  <li><p><a href="#8vcgv102173" rel="noopener noreferrer">Ensure your logo&apos;s versatility</a></p></li>
  3758.  <li><p><a href="#ydpkr102175" rel="noopener noreferrer">Collect feedback and iterate</a></p></li>
  3759.  <li><p><a href="#ir3t4102177" rel="noopener noreferrer">Implement your logo cohesively</a></p></li>
  3760. </ol>
  3761. <p><br /></p>
  3762. <p><br /></p>
  3763. <h3>01. Define your brand identity</h3>
  3764. <p><br /></p>
  3765. <p>Your brand identity is more than just your business name or logo, it&apos;s the embodiment of who you are, what you stand for and what customers can expect from you. To <a href="https://www.wix.com/blog/what-is-brand-identity-how-to-create-your-own" rel="noreferrer" target="_blank"><span style="background-color: rgb(255, 255, 255);">create a brand identity</span></a><span style="background-color: rgb(255, 255, 255);"> that truly represents you, b</span>egin by outlining your brand&apos;s mission, target audience, personality and core values. Ask yourself: What makes your food establishment unique? What emotions do you want to evoke when people see your logo? </p>
  3766. <p><br /></p>
  3767. <p>Considering these factors will help you shape a brand identity that communicates your essence visually, as a strong brand identity creates a connection between your business and customers, making your food logo memorable and strengthening customer trust and loyalty.</p>
  3768. <p><br /></p>
  3769. <p><br /></p>
  3770. <h3>02. Research your target audience</h3>
  3771. <p><br /></p>
  3772. <p>In order to make a successful logo for your culinary business, it&apos;s essential to know who your customers are, their preferences and what drives their dining choices. Are they seeking upscale, gourmet experiences, or are they more attracted to quick, casual dining? </p>
  3773. <p><br /></p>
  3774. <p>Research your audience&apos;s age, lifestyle and even color preferences; this information will guide you in designing a logo that appeals directly to them. The best logos resonate with the target audience on a personal level, so make sure you understand who you&apos;re talking to before you start sketching. </p>
  3775. <p><br /></p>
  3776. <p><br /></p>
  3777. <h3>03. Get inspired by existing food logos</h3>
  3778. <p><br /></p>
  3779. <p>Studying logos that have achieved success in the food industry can provide insights into font choices, color schemes and imagery that resonate with customers. Look at a variety of food enterprises – fast food joints, upscale restaurants, food trucks and more. </p>
  3780. <p><br /></p>
  3781. <p>Take note of logos that catch your eye and ask yourself why they are effective. Are they simple yet engaging? Do they cleverly use negative space? Remember that the goal is not to copy these designs but to learn from them and understand how to best represent your business.</p>
  3782. <p><br /></p>
  3783. <p>Take a look at these food logo examples, created with the <a href="https://www.wix.com/logo/maker" rel="noreferrer" target="_blank">Wix logo maker</a>, to start gathering inspiration:</p>
  3784. <p><br /></p>
  3785. <figure><img src="https://static.wixstatic.com/media/5202c7_dc5816287bca446a909ed17eb25da4d6~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Black and red food logo"></figure>
  3786. <p><br /></p>
  3787. <p><br /></p>
  3788. <figure><img src="https://static.wixstatic.com/media/5202c7_9099da5f2f584d63a33d484df3f8c9b2~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="frozen food logo example"></figure>
  3789. <p><br /></p>
  3790. <p><br /></p>
  3791. <figure><img src="https://static.wixstatic.com/media/5202c7_0e023fd2bc32495faf63df955da4d675~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Orange and black sandwich logo"></figure>
  3792. <p><br /></p>
  3793. <p><br /></p>
  3794. <h3>04. Sketch down your logo ideas</h3>
  3795. <p><br /></p>
  3796. <p>Sketching is an essential step in the creation of your food logo. It&apos;s the phase where your brand identity, audience research and inspiration start taking a visual form. Don&apos;t limit yourself during this brainstorming process, instead jot down all your ideas, play around with different shapes, fonts and symbols related to your food business. </p>
  3797. <p><br /></p>
  3798. <p>Sketches don&apos;t need to be perfect, as their purpose is to help you visualize different concepts, iterate quickly and gradually refine your ideas. Over time, you&apos;ll likely notice a few standout sketches that capture the essence of your brand – these will serve as the foundation for your final food logo design.</p>
  3799. <p><br /></p>
  3800. <p><br /></p>
  3801. <h3>05. Digitize your sketches</h3>
  3802. <p><br /></p>
  3803. <p>The next step in the logo creation process is to digitize your sketches. This is where an online <a href="https://www.wix.com/logo/maker/category/food" rel="noreferrer" target="_blank"><span style="background-color: transparent;">food logo maker</span></a> can be incredibly valuable, as they provide user-friendly interfaces, an extensive library of fonts, colors, symbols and easy-to-use customization tools; allowing your logo to rapidly come to life on the screen. </p>
  3804. <p><br /></p>
  3805. <p>These tools make it simple to play with different elements of your design, experimenting with size, colors and placements. Moreover, you&apos;ll be able to preview your logo on various backgrounds and formats, giving you a comprehensive view of your design&apos;s look and feel.</p>
  3806. <p><br /></p>
  3807. <p><br /></p>
  3808. <figure><img src="https://static.wixstatic.com/media/84b06e_91b8b99088a340c4b4c28d455d17bff1~mv2.png/v1/fit/w_924,h_572,al_c,q_80/file.png"alt="digitalize your food logo with an online logo maker"></figure>
  3809. <p><br /></p>
  3810. <p><br /></p>
  3811. <h3>06. Choose a color scheme</h3>
  3812. <p><br /></p>
  3813. <p>The <a href="https://www.wix.com/blog/logo-colors" rel="noreferrer" target="_blank"><span style="background-color: transparent;">logo colors</span></a> you choose play a pivotal role in conveying your brand&apos;s personality and message, as different colors evoke various emotions and associations. For example, red arouses excitement and appetite, making it a popular choice in the food industry. On the other hand, green communicates freshness and health, which is ideal for organic or vegetarian eateries. </p>
  3814. <p><br /></p>
  3815. <p>Avoid using too many colors as it can make your logo look cluttered – usually, two to three harmonizing colors will suffice. Make sure your chosen logo colors align with your overall brand identity and appeal to your target audience.</p>
  3816. <p><br /></p>
  3817. <p><br /></p>
  3818. <h3>07. Pick appropriate typography</h3>
  3819. <p><br /></p>
  3820. <p>Like color, typography plays a key role in how your food logo, and thus your business, is perceived. The <a href="https://www.wix.com/blog/best-fonts-for-logos" rel="noreferrer" target="_blank">best fonts for logos</a> are those that align with your brand&apos;s personality and are easily readable at all sizes. A fancy script might convey class and luxury for a high-end restaurant but may not suit a fast-food joint better served by bold, straightforward typography. </p>
  3821. <p><br /></p>
  3822. <p>Each typography choice tells a different story, so make sure yours tells the correct one for your food business. Limit yourself to one or two fonts for clarity and coherence, and consider other elements in your logo to ensure that your font choice doesn&apos;t overpower them.  </p>
  3823. <p><br /></p>
  3824. <p><br /></p>
  3825. <h3>08. Ensure your logo&apos;s versatility</h3>
  3826. <p><br /></p>
  3827. <p>It&apos;s crucial to ensure that your food logo is versatile so that it can be used on different platforms such as social media, menus, business cards and takeaway boxes. Not only does it need to look great in all these settings, it should also retain its readability and impact in varying sizes and formats – be it print, digital or even embroidered on uniforms. </p>
  3828. <p><br /></p>
  3829. <p>Furthermore, it should also work in both color and black and white. To test its versatility, you can employ mock-ups to visualize your logo in different real-world situations.</p>
  3830. <p><br /></p>
  3831. <p><br /></p>
  3832. <h3>09. Collect feedback and iterate</h3>
  3833. <p><br /></p>
  3834. <p>The last step in creating a food logo is collecting feedback and iterating. Once you have a solid draft of your logo, share it with a diverse group of people including friends, colleagues and potential customers. Gather their perspectives on the colors, fonts and overall design, and listen to their feedback carefully and be open to making necessary alterations.</p>
  3835. <p><br /></p>
  3836. <p>Constructive criticism will help you refine the logo until it best represents your food business. It&apos;s rare that a logo would be perfect in its first iteration, so keep in mind that this process could take several rounds of fine-tuning.</p>
  3837. <p><br /></p>
  3838. <p><br /></p>
  3839. <h3>10. Implement your logo cohesively</h3>
  3840. <p><br /></p>
  3841. <p>After perfecting your food logo, it&apos;s time to implement it cohesively throughout your assets in order to build a consistent visual identity that leaves a lasting impression. Your  logo isn&apos;t just an image but the face of your brand, so display it proudly and consistently.</p>
  3842. <p><br /></p>
  3843. <p>Uniformity between your physical and digital brand identities boosts recognition and trust, so make sure to use your food logo everywhere: physical storefronts, marketing materials, stationery and especially online. If you don’t yet have an online presence, start by <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" rel="noreferrer" target="_blank">making a website</a> incorporating your brand new food logo in the website header and favicon.</p>
  3844. <p><br /></p>
  3845. <figure><img src="https://static.wixstatic.com/media/5af200_d60e4ed60f4a4936b7d27fdfd0dfcd87~mv2.png/v1/fit/w_924,h_485,al_c,q_80/file.png"alt="implement your food logo online using a restaurant website template"></figure>
  3846. <p><br /></p>
  3847. <h2><span style="background-color: transparent;">Food logo design tips for a memorable brand</span></h2>
  3848. <p><br /></p>
  3849. <p>As you go through the learning process of <a href="https://www.wix.com/blog/how-to-design-a-logo" rel="noreferrer" target="_blank">how to design a logo</a>, there are certain pointers that will help you remain focused and efficient. Follow these <a href="https://www.wix.com/blog/good-logo-design-tips" rel="noreferrer" target="_blank"><span style="background-color: transparent;">logo design tips</span></a><span style="background-color: transparent;"> to ensure that your brand leaves a lasting impression:</span></p>
  3850. <p><br /></p>
  3851. <ul>
  3852.  <li><p><strong>Keep it simple: </strong>Avoid cluttered designs. A clean, straightforward design is more memorable and easily recognizable.
  3853. </p></li>
  3854.  <li><p><span style="background-color: transparent;"><strong>Reflect your story</strong></span><span style="background-color: transparent;">: Your logo should be a visual representation of your brand&apos;s narrative. Incorporate elements that tell the story of your origins, your culinary style or your ethos.</span>
  3855. </p></li>
  3856.  <li><p><strong>Invoke emotion: </strong>Good logos stir up feelings and create connections with consumers. Use elements that evoke feelings of warmth, comfort, or excitement.
  3857. </p></li>
  3858.  <li><p><strong>Consider your target audience:</strong> Understand who your consumers are and create a logo that appeals to them.
  3859. </p></li>
  3860.  <li><p><strong>Use negative space creatively: </strong>Effective use of negative space can make your logo more interesting and memorable.
  3861. </p></li>
  3862.  <li><p><strong>Be mindful of cultural implications:</strong> If you&apos;re operating in different regions or countries, ensure your logo doesn&apos;t unintentionally offend or misrepresent any cultural norms.
  3863. </p></li>
  3864.  <li><p><strong>Think timeless, not trendy: </strong>Trends come and go, but timeless logos endure. Aim for a design that remains effective for years to come.
  3865. </p></li>
  3866.  <li><p><strong>Use symmetric shapes: </strong>Symmetry can help make a logo more balanced and harmonious.
  3867. </p></li>
  3868.  <li><p><strong>Limit the number of colors: </strong>A simple color palette is often more effective. Using too many colors can make a logo look unfocused and unprofessional.
  3869. </p></li>
  3870.  <li><p><strong>Design to communicate, not decorate: </strong>Every element in your logo should have a purpose and contribute to conveying your brand message.</p></li>
  3871. </ul>
  3872. <p><br /></p>
  3873. <p><br /></p>
  3874. <h2><span style="background-color: transparent;">How to make a food logo FAQ</span></h2>
  3875. <p><br /></p>
  3876. <ul>
  3877.  <li><h3>What makes a good food logo?</h3><p><span style="background-color: transparent;">A good food logo is memorable, scalable and reflective of your brand&apos;s identity. It should be simple enough to be recognized at a glance and versatile enough to be used across various mediums.</span></p></li>
  3878.  <li><h3>Can I make a food logo for free?</h3><p><span style="background-color: transparent;">Yes, you can create a free logo for your food-related business using an online logo maker. These tools allow you to build a professional brand for your business with minimal </span><a href="https://www.wix.com/blog/logo-design-cost" rel="noreferrer" target="_blank"><span style="background-color: transparent;">logo design cost</span></a><span style="background-color: transparent;">.</span></p></li>
  3879.  <li><h3>What elements should I include in a food logo?</h3><p>Key elements to consider incorporating in your food logo are food-related imagery (such as fruits, vegetables, utensils), a color scheme that evokes appetite (like red, yellow, or green) and a font style that matches the tone of your brand.</p></li>
  3880.  <li><h3>How can I make my food logo stand out? </h3><p><span style="background-color: transparent;">To make your logo stand out, focus on unique design elements that capture your brand&apos;s essence. Use distinctive colors, fonts and imagery that set you apart from competitors.</span></p></li>
  3881.  <li><h3>Should my food logo reflect the type of cuisine I offer?</h3><p>Ideally, your food logo should give customers a hint of the type of cuisine you offer. However, it&apos;s not necessary to be too literal - sometimes a subtle nod to your specialty can be more effective.</p></li>
  3882.  <li><h3>How do I ensure my food logo is legally protected?</h3><p><span style="background-color: transparent;">To protect your food logo legally, consider trademarking it. Consulting with a legal professional specializing in intellectual property can help you navigate the process and ensure your logo is safeguarded against infringement.</span></p></li>
  3883. </ul>
  3884. <p><br /></p>
  3885. <p><br /></p>]]></content:encoded></item><item><title><![CDATA[What are eCommerce KPIs and how to track them?]]></title><description><![CDATA[In the context of eCommerce, KPIs give you insight into how well your store is performing and areas for improvement.]]></description><link>https://www.wix.com/blog/ecommerce-kpis</link><guid isPermaLink="false">65ffc078c9a4fd109c8f122d</guid><category><![CDATA[Business Strategies]]></category><pubDate>Sun, 24 Mar 2024 07:54:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/05de7a_6461d6ebfdac4a779b4f32cb384c2ba3~mv2.jpg/v1/fit/w_1000,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Allison Lee</dc:creator><content:encoded><![CDATA[<p><span style="background-color: transparent;"><strong>Get started by: </strong></span><a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;"><strong>Creating a website →</strong></span></a><span style="background-color: transparent;"><strong> | </strong></span><a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;"><strong>Getting a domain →</strong></span></a></p>
  3886. <p><br /></p>
  3887. <figure><img src="https://static.wixstatic.com/media/05de7a_6461d6ebfdac4a779b4f32cb384c2ba3~mv2.jpg/v1/fit/w_1000,h_608,al_c,q_80/file.png"alt="ecommerce kpis"></figure>
  3888. <p><br /></p>
  3889. <p><a href="https://www.wix.com/blog/ecommerce/2021/06/ecommerce-business" target="_blank"><span style="background-color: transparent;">Starting an eCommerce business</span></a><span style="background-color: transparent;"> means navigating the vast world of </span><a href="https://www.wix.com/encyclopedia/definition/online-retail" target="_blank"><span style="background-color: transparent;">online retail</span></a><span style="background-color: transparent;">. To navigate successfully, you need clear </span><a href="https://www.wix.com/encyclopedia/definition/key-performance-indicator-kpi" target="_blank"><span style="background-color: transparent;">key performance Indicators (KPIs)</span></a><span style="background-color: transparent;">. </span></p>
  3890. <p><br /></p>
  3891. <p><span style="background-color: transparent;">In the context of </span><a href="https://www.wix.com/blog/ecommerce/2021/05/what-is-ecommerce" target="_blank"><span style="background-color: transparent;">eCommerce</span></a><span style="background-color: transparent;">, KPIs give you insight into how well your store is performing and areas for improvement. These metrics encompass a broad range of data, from the percentage of visitors who become customers to the lifetime value of a customer to your brand.</span></p>
  3892. <p><br /></p>
  3893. <p><span style="background-color: transparent;">Keep reading to understand which eCommerce KPIs are important to track and how to position your business for success. </span></p>
  3894. <p><br /></p>
  3895. <p><span style="background-color: transparent;"><strong>Get your online business started with an </strong></span><a href="https://www.wix.com/ecommerce/website" target="_blank"><span style="background-color: transparent;">ecommerce website builder.</span></a><span style="background-color: transparent;"><strong> </strong></span></p>
  3896. <p><br /></p>
  3897. <p><br /></p>
  3898. <h2><span style="background-color: transparent;">What are eCommerce KPIs?</span></h2>
  3899. <p><br /></p>
  3900. <p><span style="background-color: transparent;">Ecommerce KPIs are metrics that help you understand and benchmark the health of your online business. By keeping a close watch over these indicators, you can make more informed decisions—whether it involves tweaking your </span><a href="https://www.wix.com/blog/marketing-strategies" rel="noreferrer" target="_blank"><span style="background-color: transparent;">marketing strategies</span></a><span style="background-color: transparent;"> or improving customer service.</span></p>
  3901. <p><br /></p>
  3902. <p><span style="background-color: transparent;">These KPIs will touch multiple aspects of your operations, including:</span></p>
  3903. <p><br /></p>
  3904. <ul>
  3905.  <li><p><span style="background-color: transparent;">Online store performance </span></p></li>
  3906.  <li><p><span style="background-color: transparent;">Manufacturing performance </span></p></li>
  3907.  <li><p><span style="background-color: transparent;">Sales performance </span></p></li>
  3908.  <li><p><span style="background-color: transparent;">Marketing performance </span></p></li>
  3909.  <li><p><span style="background-color: transparent;">Customer service performance </span></p></li>
  3910. </ul>
  3911. <h2></h2>
  3912. <p><br /></p>
  3913. <h2><span style="background-color: transparent;">47 eCommerce KPIs that may be worth monitoring</span></h2>
  3914. <p><br /></p>
  3915. <p><span style="background-color: transparent;">While you don’t necessarily need to track all of these metrics, you’ll want to familiarize yourself with them as they’re some of the most popular ones to track. There are hundreds of other metrics you </span><em><span style="background-color: transparent;">could </span></em><span style="background-color: transparent;">be tracking. However, these could give you a good starting point.  </span></p>
  3916. <p><br /></p>
  3917. <ol>
  3918.  <li><p><a href="#li3g0453" rel="noopener noreferrer">Traffic</a></p></li>
  3919.  <li><p><a href="#benia458" rel="noopener noreferrer">Top sources</a></p></li>
  3920.  <li><p><a href="#b3f07463" rel="noopener noreferrer">Organic vs paid visitors</a></p></li>
  3921.  <li><p><a href="#2lfdl468" rel="noopener noreferrer">New vs. returning visitors</a></p></li>
  3922.  <li><p><a href="#ybxmk473" rel="noopener noreferrer">Bounce rate</a></p></li>
  3923.  <li><p><a href="#u0h4v478" rel="noopener noreferrer">Average session duration</a></p></li>
  3924.  <li><p><a href="#6h2se483" rel="noopener noreferrer">Pages per session</a></p></li>
  3925.  <li><p><a href="#5pfi4488" rel="noopener noreferrer">Conversion rate</a></p></li>
  3926.  <li><p><a href="#maxqw493" rel="noopener noreferrer">Cart abandonment rate</a></p></li>
  3927.  <li><p><a href="#knra5498" rel="noopener noreferrer">Top exit pages</a></p></li>
  3928.  <li><p><a href="#nd19q503" rel="noopener noreferrer">Search engine rankings for key terms</a></p></li>
  3929.  <li><p><a href="#kh5z4514" rel="noopener noreferrer">Production volume</a></p></li>
  3930.  <li><p><a href="#j5mze519" rel="noopener noreferrer">Production downtime</a></p></li>
  3931.  <li><p><a href="#qa3ok524" rel="noopener noreferrer">Defect rate</a></p></li>
  3932.  <li><p><a href="#iprfg529" rel="noopener noreferrer">Cycle time</a></p></li>
  3933.  <li><p><a href="#yqtpm533" rel="noopener noreferrer">Yield rate</a></p></li>
  3934.  <li><p><a href="#so52i537" rel="noopener noreferrer">Supplier on-time delivery</a></p></li>
  3935.  <li><p><a href="#6r6a4541" rel="noopener noreferrer">Inventory turnover rate</a></p></li>
  3936.  <li><p><a href="#7qn46545" rel="noopener noreferrer">Product return rate</a></p></li>
  3937.  <li><p><a href="#cv713550" rel="noopener noreferrer">Cost of goods sold</a></p></li>
  3938.  <li><p><a href="#cu89f560" rel="noopener noreferrer">Total sales revenue</a></p></li>
  3939.  <li><p><a href="#r97ii565" rel="noopener noreferrer">Gross merchandise value</a></p></li>
  3940.  <li><p><a href="#ggfk6570" rel="noopener noreferrer">Gross profit margin</a></p></li>
  3941.  <li><p><a href="#tnaa9575" rel="noopener noreferrer">Average order value</a></p></li>
  3942.  <li><p><a href="#51tnt580" rel="noopener noreferrer">Customer acquisition cost</a></p></li>
  3943.  <li><p><a href="#933tx585" rel="noopener noreferrer">Repeat customer rate</a></p></li>
  3944.  <li><p><a href="#hpe1o590" rel="noopener noreferrer">Revenue per visit</a></p></li>
  3945.  <li><p><a href="#8xjsp596" rel="noopener noreferrer">Customer lifetime value</a></p></li>
  3946.  <li><p><a href="#0kphi608" rel="noopener noreferrer">Subscriber growth rate</a></p></li>
  3947.  <li><p><a href="#tm5sq613" rel="noopener noreferrer">Email engagement metrics</a></p></li>
  3948.  <li><p><a href="#w5kzh618" rel="noopener noreferrer">Follower growth rate</a></p></li>
  3949.  <li><p><a href="#13w3n623" rel="noopener noreferrer">Social engagement metrics</a></p></li>
  3950.  <li><p><a href="#d7mz3628" rel="noopener noreferrer">Social share of voice</a></p></li>
  3951.  <li><p><a href="#lm5jq633" rel="noopener noreferrer">SMS marketing tactics</a></p></li>
  3952.  <li><p><a href="#a11a8638" rel="noopener noreferrer">Affliiate marketing metrics</a></p></li>
  3953.  <li><p><a href="#2jys5643" rel="noopener noreferrer">Event marketing metrics</a></p></li>
  3954.  <li><p><a href="#qdy6q648" rel="noopener noreferrer">PPC metrics</a></p></li>
  3955.  <li><p><a href="#4q0cc660" rel="noopener noreferrer">Net promoter score</a></p></li>
  3956.  <li><p><a href="#m7j1w665" rel="noopener noreferrer">Customer satisfaction score</a></p></li>
  3957.  <li><p><a href="#7y60r670" rel="noopener noreferrer">First response time</a></p></li>
  3958.  <li><p><a href="#l00iq675" rel="noopener noreferrer">Average resolution time</a></p></li>
  3959.  <li><p><a href="#hoi2v680" rel="noopener noreferrer">Customer effort score</a></p></li>
  3960.  <li><p><a href="#05mly685" rel="noopener noreferrer">Ticket volume</a></p></li>
  3961.  <li><p><a href="#ayies690" rel="noopener noreferrer">Ticket backlog</a></p></li>
  3962.  <li><p><a href="#kzlxf695" rel="noopener noreferrer">Resolution rate</a></p></li>
  3963.  <li><p><a href="#wotjx700" rel="noopener noreferrer">Churn rate</a></p></li>
  3964.  <li><p><a href="#e4rq0705" rel="noopener noreferrer">Escalation rate</a></p></li>
  3965. </ol>
  3966. <p><br /></p>
  3967. <p><br /></p>
  3968. <h2><span style="background-color: transparent;">KPIs for online store performance </span></h2>
  3969. <p><br /></p>
  3970. <p><span style="background-color: transparent;">Your website is where business gets done. Unlike brick-and-mortar stores, where sales associates can interact with guests face to face, your </span><a href="https://www.wix.com/ecommerce/online-store" rel="noreferrer" target="_blank"><span style="background-color: transparent;">online store</span></a><span style="background-color: transparent;"> is a place where people can enter anonymously at any time of the day. The below metrics can give you some much-needed visibility into what your customers are doing on your site and where they’re coming from. </span></p>
  3971. <p><br /></p>
  3972. <p><br /></p>
  3973. <h3><span style="background-color: transparent;">01. Traffic  </span></h3>
  3974. <p><br /></p>
  3975. <p><a href="https://www.wix.com/encyclopedia/definition/website-traffic" rel="noreferrer" target="_blank"><span style="background-color: transparent;">Website traffic</span></a><span style="background-color: transparent;"> refers to the total number of visits to your website. Traffic indicates the reach of your business online and the impact of your marketing strategies. </span></p>
  3976. <p><br /></p>
  3977. <p><br /></p>
  3978. <figure><img src="https://static.wixstatic.com/media/46e2e0_0dbbab1b52a24aa585ccc7b396be5f27~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="website traffic - ecommerce kps"></figure>
  3979. <p><br /></p>
  3980. <p><br /></p>
  3981. <h3><span style="background-color: transparent;">02. Top sources </span></h3>
  3982. <p><br /></p>
  3983. <p><span style="background-color: transparent;">Top channels refer to the channels generating the most traffic or </span><a href="https://www.wix.com/encyclopedia/definition/engagement" rel="noreferrer" target="_blank"><span style="background-color: transparent;">engagement</span></a><span style="background-color: transparent;"> for a website, such as search engines, social media or referral sites. Knowing where your traffic is coming from is nearly as important as knowing who’s entering your site. </span></p>
  3984. <p><br /></p>
  3985. <p><br /></p>
  3986. <h3><span style="background-color: transparent;">03. Organic vs. paid visitors </span></h3>
  3987. <p><br /></p>
  3988. <p><span style="background-color: transparent;">Organic site visitors are individuals who find your website through search engine results. In contrast, paid visitors come to your site through advertisements that you pay for (such as social media ads). Comparing these two audiences can help you see how reliant you are on paid versus unpaid marketing activities, though you’ll want to dig deeper to understand the quality of those visits. </span></p>
  3989. <p><br /></p>
  3990. <p><br /></p>
  3991. <h3><span style="background-color: transparent;">04. New vs. returning visitors </span></h3>
  3992. <p><br /></p>
  3993. <p><span style="background-color: transparent;">New visitors are first-time visitors or buyers on your site, whereas returning visitors are people who’ve visited your site before. Viewing these two audiences together can indicate the effectiveness of your acquisition, plus retention, efforts. </span></p>
  3994. <p><br /></p>
  3995. <p><br /></p>
  3996. <h3><span style="background-color: transparent;">05. Bounce rate </span></h3>
  3997. <p><br /></p>
  3998. <p><a href="https://www.wix.com/encyclopedia/definition/bounce-rate" rel="noreferrer" target="_blank"><span style="background-color: transparent;">Bounce rate</span></a><span style="background-color: transparent;"> is the percentage of visitors who navigate away from the site after viewing only one page. A high bounce rate could indicate that the site is not engaging enough or does not meet visitors&apos; expectations.</span></p>
  3999. <p><br /></p>
  4000. <p><br /></p>
  4001. <h3><span style="background-color: transparent;">06. Average session duration</span></h3>
  4002. <p><br /></p>
  4003. <p><span style="background-color: transparent;">Average session duration is the average amount of time visitors spend on your site. Longer sessions can indicate more engaging content and a positive user experience.</span></p>
  4004. <p><br /></p>
  4005. <p><br /></p>
  4006. <h3><span style="background-color: transparent;">07. Pages per session</span></h3>
  4007. <p><br /></p>
  4008. <p><span style="background-color: transparent;">Pages per session refers to the average number of pages viewed during a session on your site. A higher number suggests that users are more engaged and exploring your site more thoroughly.</span></p>
  4009. <p><br /></p>
  4010. <p><br /></p>
  4011. <h3><span style="background-color: transparent;">08. Conversion rate (CR)</span></h3>
  4012. <p><br /></p>
  4013. <p><a href="https://www.wix.com/blog/increase-your-websites-conversion-rate" rel="noreferrer" target="_blank"><span style="background-color: transparent;">Conversion rate</span></a><span style="background-color: transparent;"> measures the percentage of site visitors who make a purchase or take another desired action (such as signing up for your newsletter). Calculate this by dividing the total number of conversions by the total number of visitors and multiplying that by 100. </span></p>
  4014. <p><br /></p>
  4015. <p><br /></p>
  4016. <h3><span style="background-color: transparent;">09. Cart abandonment rate </span></h3>
  4017. <p><br /></p>
  4018. <p><span style="background-color: transparent;">Cart abandonment rate is the percentage of shoppers who add items to their cart but leave without completing their purchase. This points to potential issues in the checkout process or pricing. Calculate by dividing the total number of completed purchases by the number of shopping carts opened and multiplying that by 100. </span></p>
  4019. <p><br /></p>
  4020. <p><strong>Learn more: </strong><a href="https://www.wix.com/blog/ecommerce/2022/05/abandoned-cart-recovery" rel="noreferrer" target="_blank"><strong>Strategies for abandoned cart recovery</strong></a></p>
  4021. <p><br /></p>
  4022. <p><br /></p>
  4023. <h3><span style="background-color: transparent;">10. Top exit pages</span></h3>
  4024. <p><br /></p>
  4025. <p><span style="background-color: transparent;">Top exit pages refer to the pages from which visitors are most likely to leave your site. This can highlight areas where the user experience may be lacking or where there are obstacles that block them from converting.</span></p>
  4026. <p><br /></p>
  4027. <p><br /></p>
  4028. <h3><span style="background-color: transparent;">11. Search engine rankings for key terms</span></h3>
  4029. <p><br /></p>
  4030. <p><span style="background-color: transparent;">Search engine rankings refer to the positions of your web pages in search engine result pages when users search for specific keywords. The higher your rankings for key terms, the more visible your site pages (e.g., your homepage, product pages, blogs, etc.) are. </span></p>
  4031. <p><br /></p>
  4032. <p><br /></p>
  4033. <h2><span style="background-color: transparent;">KPIs for manufacturing </span></h2>
  4034. <p><br /></p>
  4035. <p><span style="background-color: transparent;">Having visibility into your supply chain and manufacturing operations is crucial, no matter what type of eCommerce business you run. After all, these processes can have a big impact on your bottom line and customer satisfaction. In general, the metrics below can help you assess the efficiency of your operations and avoid costly errors. </span></p>
  4036. <p><br /></p>
  4037. <p><br /></p>
  4038. <h3><span style="background-color: transparent;">12. Production volume</span></h3>
  4039. <p><br /></p>
  4040. <p><span style="background-color: transparent;">Production volume measures the total quantity of products manufactured within a specific time frame, indicating the capacity and efficiency of production operations.</span></p>
  4041. <p><br /></p>
  4042. <p><br /></p>
  4043. <h3><span style="background-color: transparent;">13. Production downtime</span></h3>
  4044. <p><br /></p>
  4045. <p><span style="background-color: transparent;">Production downtime tracks the amount of time production was halted due to issues like equipment failure or maintenance. This highlights areas for improvement in operational efficiency.</span></p>
  4046. <p><br /></p>
  4047. <p><br /></p>
  4048. <h3><span style="background-color: transparent;">14. Defect rate</span></h3>
  4049. <p><br /></p>
  4050. <p><span style="background-color: transparent;">Defect rate is the percentage of products with defects compared to the total production volume, indicating the quality of manufacturing processes. It’s calculated by dividing the number of defective products by the number of units tested and multiplying that by 100. </span></p>
  4051. <p><br /></p>
  4052. <p><br /></p>
  4053. <h3><span style="background-color: transparent;">15. Cycle time</span></h3>
  4054. <p><br /></p>
  4055. <p><span style="background-color: transparent;">Cycle time is the total time taken to manufacture a single product, from start to finish, which helps in assessing production speed and efficiency.</span></p>
  4056. <p><br /></p>
  4057. <p><br /></p>
  4058. <h3><span style="background-color: transparent;">16. Yield rate</span></h3>
  4059. <p><br /></p>
  4060. <p><span style="background-color: transparent;">Yield rate calculates the percentage of products manufactured correctly and to specifications on the first attempt. This measures the quality of the production process.</span></p>
  4061. <p><br /></p>
  4062. <p><br /></p>
  4063. <h3><span style="background-color: transparent;">17. Supplier on-time delivery</span></h3>
  4064. <p><br /></p>
  4065. <p><span style="background-color: transparent;">Supplier on-time delivery shows the reliability of suppliers in delivering raw materials or components on time, which is crucial for maintaining uninterrupted production schedules</span></p>
  4066. <p><br /></p>
  4067. <p><br /></p>
  4068. <h3><span style="background-color: transparent;">18. Inventory turnover rate</span></h3>
  4069. <p><br /></p>
  4070. <p><span style="background-color: transparent;">Inventory turnover rate measures how often inventory is sold and replaced over a period. This helps you gauge product demand, in addition to the efficiency of your inventory management. Calculate this by dividing the cost of goods sold (COGS) by the average inventory value for a specific period. </span></p>
  4071. <p><br /></p>
  4072. <p><br /></p>
  4073. <h3><span style="background-color: transparent;">19. Product return rate</span></h3>
  4074. <p><br /></p>
  4075. <p><span style="background-color: transparent;">Product return rate is the percentage of products returned by customers. This can point to issues with product quality or customer satisfaction related to manufacturing. </span></p>
  4076. <p><br /></p>
  4077. <p><br /></p>
  4078. <h3><span style="background-color: transparent;">20. Cost of goods sold (COGS) </span></h3>
  4079. <p><br /></p>
  4080. <p><span style="background-color: transparent;">Cost of goods sold represents the direct costs attributable to the production of the goods sold by your company, including materials and labor. Understanding COGS is essential for understanding profitability.</span></p>
  4081. <p><br /></p>
  4082. <p><br /></p>
  4083. <h2><span style="background-color: transparent;">KPIs for sales </span></h2>
  4084. <p><br /></p>
  4085. <p><span style="background-color: transparent;">The right set of sales KPIs can offer insights into how effectively your business is reaching its targets, which strategies are driving success and what improvements need to be made. Given how quickly eCommerce moves, it’s important to stay on top of these numbers and address any challenges head-on. </span></p>
  4086. <p><br /></p>
  4087. <p><br /></p>
  4088. <h3><span style="background-color: transparent;">21. Total sales revenue </span></h3>
  4089. <p><br /></p>
  4090. <p><span style="background-color: transparent;">Total sales revenues is the total income generated from online sales, after subtracting returns, discounts and any allowances for damaged or missing goods. It reflects the actual revenue that a company recognizes and records in its accounting books as a testament to your company&apos;s financial performance. </span></p>
  4091. <p><br /></p>
  4092. <p><br /></p>
  4093. <h3><span style="background-color: transparent;">22. Gross merchandise volume (GMV) </span></h3>
  4094. <p><br /></p>
  4095. <p><a href="https://www.wix.com/encyclopedia/definition/gross-merchandise-value" rel="noreferrer" target="_blank"><span style="background-color: transparent;">GMV </span></a><span style="background-color: transparent;">refers to the total value of merchandise sold over a certain time period through a particular platform or marketplace, before any deductions are made for costs or fees. It&apos;s a measure of the volume of goods sold, not how much money your company actually makes.</span></p>
  4096. <p><br /></p>
  4097. <p><br /></p>
  4098. <h3><span style="background-color: transparent;">23. Gross profit margin</span></h3>
  4099. <p><br /></p>
  4100. <p><a href="https://www.wix.com/encyclopedia/definition/gross-profit" rel="noreferrer" target="_blank"><span style="background-color: transparent;">Gross profit</span></a><span style="background-color: transparent;"> margin tells you what percentage of the money from sales is left over after paying for the products or services you sold. It’s calculated by subtracting COGS from total revenue to find the gross profit, then dividing this gross profit by the total revenue.</span></p>
  4101. <p><br /></p>
  4102. <p><br /></p>
  4103. <h3><span style="background-color: transparent;">24. Average order value (AOV) </span></h3>
  4104. <p><br /></p>
  4105. <p><span style="background-color: transparent;">Average order value is the average amount spent per transaction, which helps in understanding customer buying behaviors and the impact of your pricing strategies.</span></p>
  4106. <p><br /></p>
  4107. <p><br /></p>
  4108. <h3><span style="background-color: transparent;">25. Customer acquisition cost (CAC)</span></h3>
  4109. <p><br /></p>
  4110. <p><span style="background-color: transparent;">Customer acquisition cost is the total cost associated with acquiring a new customer, including marketing and sales expenses. This is crucial for understanding the ROI of your efforts. </span></p>
  4111. <p><br /></p>
  4112. <p><br /></p>
  4113. <h3><span style="background-color: transparent;">26. Repeat customer rate</span></h3>
  4114. <p><br /></p>
  4115. <p><span style="background-color: transparent;">Repeat customer rate is the percentage of customers who have made more than one purchase, indicating customer loyalty and satisfaction. </span></p>
  4116. <p><br /></p>
  4117. <p><br /></p>
  4118. <h3><span style="background-color: transparent;">27. Revenue per visitor (RPV)</span></h3>
  4119. <p><br /></p>
  4120. <p><span style="background-color: transparent;">Revenue per visitor reflects the average amount of money visitors spend on your website. It combines conversion rate with AOV to assess your website&apos;s overall efficiency in generating revenue.</span></p>
  4121. <p><br /></p>
  4122. <p><br /></p>
  4123. <h3><span style="background-color: transparent;">28. Customer lifetime value (CLV)</span></h3>
  4124. <p><br /></p>
  4125. <p><a href="https://www.wix.com/encyclopedia/definition/customer-lifetime-value-clv" target="_blank"><span style="background-color: transparent;">Customer lifetime value</span></a><span style="background-color: transparent;"> predicts the total value your business can expect from a single customer account. This metric helps you understand how valuable a customer is to your company over time.</span></p>
  4126. <p><br /></p>
  4127. <p><br /></p>
  4128. <h2><span style="background-color: transparent;">KPIs for marketing </span></h2>
  4129. <p><br /></p>
  4130. <p><span style="background-color: transparent;">Understanding the health and trajectory of your business requires more than just a cursory glance at your sales numbers. </span><a href="https://www.wix.com/encyclopedia/definition/marketing-metrics" rel="noreferrer" target="_blank"><span style="background-color: transparent;">Marketing KPIs</span></a><span style="background-color: transparent;"> can help you dive deeper into each channel, campaign and strategy that might be affecting your growth. </span></p>
  4131. <p><span style="background-color: transparent;"> </span></p>
  4132. <p><br /></p>
  4133. <h3><span style="background-color: transparent;">29. Subscriber growth rate</span></h3>
  4134. <p><br /></p>
  4135. <p><span style="background-color: transparent;">Subscriber growth rate shows how quickly your email list is expanding over a specific period. You’ll want to dig into what’s driving this growth, and who’s actually subscribing. </span></p>
  4136. <p><br /></p>
  4137. <p><br /></p>
  4138. <h3><span style="background-color: transparent;">30. Email engagement metrics</span></h3>
  4139. <p><br /></p>
  4140. <p><span style="background-color: transparent;">Email engagement metrics can include open rate, </span><a href="https://www.wix.com/encyclopedia/definition/click-through-rate-ctr" rel="noreferrer" target="_blank"><span style="background-color: transparent;">click-through rate (CTR)</span></a><span style="background-color: transparent;"> and conversion rate. They help you evaluate the effectiveness of your </span><a href="https://www.wix.com/features/email-marketing" rel="noreferrer" target="_blank"><span style="background-color: transparent;">email marketing</span></a><span style="background-color: transparent;"> experiments and campaigns.</span></p>
  4141. <p><br /></p>
  4142. <p><br /></p>
  4143. <figure><img src="https://static.wixstatic.com/media/5af200_046ac2b6b7014ea98bc9e1c946a457e1~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="email marketing metrics - ecommerce kpis"></figure>
  4144. <p><br /></p>
  4145. <p><br /></p>
  4146. <h3><span style="background-color: transparent;">31. Follower growth rate</span></h3>
  4147. <p><br /></p>
  4148. <p><span style="background-color: transparent;">Follower growth rate refers to how quickly your social media following is increasing. Checking the growth rate can help you track down what’s attracting people to your profile. </span></p>
  4149. <p><br /></p>
  4150. <p><br /></p>
  4151. <figure><img src="https://static.wixstatic.com/media/41e17b_074b54736d9a4e33a9ed4d84f45c7d8a~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="follower growth rate - ecommerce kpis"></figure>
  4152. <p><br /></p>
  4153. <p><br /></p>
  4154. <h3><span style="background-color: transparent;">32. Social media engagement metrics </span></h3>
  4155. <p><br /></p>
  4156. <p><a href="https://www.wix.com/blog/social-media-engagement" rel="noreferrer" target="_blank"><span style="background-color: transparent;">Social engagement metrics</span></a><span style="background-color: transparent;"> are intended to gauge interactions (likes, comments, shares, etc.) on your social channels. By tracking these, you can better identify what’s working and what’s note when you’re promoting your business. </span></p>
  4157. <p><br /></p>
  4158. <p><br /></p>
  4159. <h3><span style="background-color: transparent;">33. Social share of voice (SSoV)</span></h3>
  4160. <p><br /></p>
  4161. <p><span style="background-color: transparent;">Social share of voice measures your brand&apos;s visibility and how much you&apos;re mentioned across social media platforms compared to your competitors. It reflects the level of brand awareness and market presence.</span></p>
  4162. <p><br /></p>
  4163. <p><br /></p>
  4164. <h3><span style="background-color: transparent;">34. SMS (texting) marketing metrics</span></h3>
  4165. <p><br /></p>
  4166. <p><span style="background-color: transparent;">SMS marketing can include open rate, click-through rate and conversion rate. These ultimately show how effective your text messaging campaigns are in driving actions, such as making purchases or visiting your website.</span></p>
  4167. <p><br /></p>
  4168. <p><br /></p>
  4169. <h3><span style="background-color: transparent;">35. Affiliate marketing metrics </span></h3>
  4170. <p><br /></p>
  4171. <p><a href="https://www.wix.com/blog/what-is-affiliate-marketing" rel="noreferrer" target="_blank"><span style="background-color: transparent;">Affiliate marketing</span></a><span style="background-color: transparent;"> metrics may include things like the number of sales, conversion rate and commission paid out to affiliates. They’re meant to evaluate the performance and profitability of affiliate partnerships.</span></p>
  4172. <p><br /></p>
  4173. <p><br /></p>
  4174. <h3><span style="background-color: transparent;">36. Event marketing metrics</span></h3>
  4175. <p><br /></p>
  4176. <p><span style="background-color: transparent;">For webinars, workshops and other events, key metrics include registration numbers, attendance rate, engagement during the event and follow-up conversion rate to measure the event&apos;s impact.</span></p>
  4177. <p><br /></p>
  4178. <p><br /></p>
  4179. <figure><img src="https://static.wixstatic.com/media/1f6616_aa137e50b4f640329a4ef9d76483569a~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="event marketing metrics - ecommerce kpis"></figure>
  4180. <p><br /></p>
  4181. <p><br /></p>
  4182. <h3><span style="background-color: transparent;">37. PPC (pay-per-click) metrics</span></h3>
  4183. <p><br /></p>
  4184. <p><span style="background-color: transparent;">For ad campaigns on search engines and other platforms, </span><a href="https://www.wix.com/encyclopedia/definition/cost-per-click" rel="noreferrer" target="_blank"><span style="background-color: transparent;">cost per click</span></a><span style="background-color: transparent;">, click-through rate and conversion rate can help you determine the </span><a href="https://www.wix.com/encyclopedia/definition/roi-return-on-investment" rel="noreferrer" target="_blank"><span style="background-color: transparent;">ROI</span></a><span style="background-color: transparent;"> on your ad dollars.  </span></p>
  4185. <p><br /></p>
  4186. <p><br /></p>
  4187. <h2><span style="background-color: transparent;">KPIs for customer service </span></h2>
  4188. <p><br /></p>
  4189. <p><span style="background-color: transparent;">It’s hard to overstate the importance of customer service on brand loyalty. No matter how big or small your operation is today, it&apos;s essential to monitor KPIs that truly reflect the quality of service being delivered to your customers. </span></p>
  4190. <p><br /></p>
  4191. <p><br /></p>
  4192. <h3><span style="background-color: transparent;">38. Net promoter score (NPS)</span></h3>
  4193. <p><br /></p>
  4194. <p><span style="background-color: transparent;">Net promoter score is an index that ranges from -100 to 100. It measures the willingness of customers to recommend your company&apos;s products or services to others. </span></p>
  4195. <p><br /></p>
  4196. <p><br /></p>
  4197. <h3><span style="background-color: transparent;">39. Customer satisfaction score (CSAT)</span></h3>
  4198. <p><br /></p>
  4199. <p><span style="background-color: transparent;">Customer satisfaction score measures customer satisfaction with a recent service interaction or purchase, typically through a survey asking customers to rate their satisfaction on a scale.</span></p>
  4200. <p><br /></p>
  4201. <p><br /></p>
  4202. <h3><span style="background-color: transparent;">40. First response time</span></h3>
  4203. <p><br /></p>
  4204. <p><span style="background-color: transparent;">First response time is the average time it takes for your customer service team to respond to a customer inquiry or complaint for the first time. The lower the time, the better because it means that customers are waiting less time to receive an initial response.</span></p>
  4205. <p><br /></p>
  4206. <p><br /></p>
  4207. <h3><span style="background-color: transparent;">41. Average resolution time</span></h3>
  4208. <p><br /></p>
  4209. <p><span style="background-color: transparent;">Average resolution time is the average amount of time it takes to fully resolve a customer&apos;s issue or inquiry from the moment it&apos;s reported. It reflects the efficiency of your customer service team in addressing and solving problems, directly impacting customer satisfaction and loyalty. </span></p>
  4210. <p><br /></p>
  4211. <p><br /></p>
  4212. <h3><span style="background-color: transparent;">42. Customer effort score (CES)</span></h3>
  4213. <p><br /></p>
  4214. <p><span style="background-color: transparent;">A customer effort score evaluates the ease with which customers can get their issues resolved. Low-effort experiences are usually linked to higher customer satisfaction and loyalty.</span></p>
  4215. <p><br /></p>
  4216. <p><br /></p>
  4217. <h3><span style="background-color: transparent;">43. Ticket volume</span></h3>
  4218. <p><br /></p>
  4219. <p><span style="background-color: transparent;">Ticket volume refers to the total number of customer service inquiries or issues reported in a given period. This number can help identify patterns, peak times and areas of your product or service that may need improvement.</span></p>
  4220. <p><br /></p>
  4221. <p><br /></p>
  4222. <h3><span style="background-color: transparent;">44. Ticket backlog</span></h3>
  4223. <p><br /></p>
  4224. <p><span style="background-color: transparent;">Ticket backlog is the number of unresolved customer service tickets. This helps track your team’s workload and any potential delays in resolving customer issues.</span></p>
  4225. <p><br /></p>
  4226. <p><br /></p>
  4227. <h3><span style="background-color: transparent;">45. Resolution rate</span></h3>
  4228. <p><br /></p>
  4229. <p><span style="background-color: transparent;">The resolution rate is the percentage of customer issues resolved on the first contact without the need for follow-up, demonstrating the effectiveness of your team in addressing problems quickly.</span></p>
  4230. <p><br /></p>
  4231. <p><br /></p>
  4232. <h3><span style="background-color: transparent;">46. Churn rate</span></h3>
  4233. <p><br /></p>
  4234. <p><a href="https://www.wix.com/encyclopedia/definition/churn" rel="noreferrer" target="_blank"><span style="background-color: transparent;">Churn rate</span></a><span style="background-color: transparent;"> is the percentage of customers who stop doing business with you over a certain period. A low churn rate indicates high customer retention, which is vital for sustained growth.</span></p>
  4235. <p><br /></p>
  4236. <p><br /></p>
  4237. <h3><span style="background-color: transparent;">47. Escalation rate</span></h3>
  4238. <p><br /></p>
  4239. <p><span style="background-color: transparent;">Escalation rate is the percentage of issues that require raising up to a higher authority or department, indicating the complexity of problems and the potential need for additional training or resources.</span></p>
  4240. <p><br /></p>
  4241. <p><br /></p>
  4242. <h2><span style="background-color: transparent;">How to implement KPIs in your eCommerce business strategy</span></h2>
  4243. <p><br /></p>
  4244. <p><span style="background-color: transparent;">To embrace the full power of your eCommerce KPIs, you need a structured approach to selecting and implementing them. Follow the steps below to set your business on the right track:</span></p>
  4245. <p><br /></p>
  4246. <ol>
  4247.  <li><p><span style="background-color: transparent;"><strong>Identify your business goals.</strong></span><span style="background-color: transparent;"> Before diving into data, clarify what you primarily want to achieve. Are you looking to increase sales, improve customer satisfaction or reduce costs? Your goals will determine which KPIs are most relevant at this moment.</span>
  4248. </p></li>
  4249.  <li><p><span style="background-color: transparent;"><strong>Select the relevant eCommerce KPIs. </strong></span><span style="background-color: transparent;">Choose KPIs that directly reflect progress towards your goals. If increasing customer loyalty is the aim, focus on metrics like CLV and NPS.</span>
  4250. </p></li>
  4251.  <li><p><span style="background-color: transparent;"><strong>Set benchmarks and targets.</strong></span><span style="background-color: transparent;"> Determine what success looks like by setting benchmarks based on industry standards or past performance. Then, set realistic targets for improvement.</span>
  4252. </p></li>
  4253.  <li><p><span style="background-color: transparent;"><strong>Use eCommerce KPIs templates and dashboards. </strong></span><span style="background-color: transparent;">Templates (such as pre-designed tools, spreadsheets or reports) can provide a starting point for tracking and automatically calculating key metrics. Ultimately, you’ll want to establish a dashboard that includes all of your essential KPIs and allows you to check on them regularly.</span>
  4254. </p></li>
  4255.  <li><p><span style="background-color: transparent;"><strong>Regularly review and adjust.</strong></span><span style="background-color: transparent;"> Continuously monitor your KPIs and compare them against your targets. Use this data to make informed decisions and tweak your strategy as needed.</span></p></li>
  4256. </ol>
  4257. <h2></h2>
  4258. <p><br /></p>
  4259. <h2><span style="background-color: transparent;">The significance of KPIs on the growth of your eCommerce business</span></h2>
  4260. <p><br /></p>
  4261. <p><span style="background-color: transparent;">KPIs are like a GPS for your business. Whether you’re just </span><a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank"><span style="background-color: transparent;">starting a business</span></a><span style="background-color: transparent;"> or growing an existing one, these indicators help guide you toward your destination. More specifically, eCommerce KPIs can guide you on things like: </span></p>
  4262. <p><br /></p>
  4263. <ul>
  4264.  <li><p><span style="background-color: transparent;"><strong>Customer acquisition</strong></span><span style="background-color: transparent;">: Knowing how much it costs to attract a new customer and which channels are most effective, for example, can point you in the right direction while saving you money and time.</span></p></li>
  4265.  <li><p><span style="background-color: transparent;"><strong>Customer retention</strong></span><span style="background-color: transparent;">: By measuring repeat purchase rates and engagement, you can tailor your efforts to keep customers coming back.</span></p></li>
  4266.  <li><p><span style="background-color: transparent;"><strong>Profit margin</strong></span><span style="background-color: transparent;">: Understanding your </span><a href="https://www.wix.com/blog/ecommerce/2022/07/ecommerce-profit-margin" target="_blank"><span style="background-color: transparent;">eCommerce profit margin</span></a><span style="background-color: transparent;"> helps in identifying areas where you can reduce costs or increase prices without losing customers.</span></p></li>
  4267.  <li><p><span style="background-color: transparent;"><strong>Inventory management: </strong></span><span style="background-color: transparent;">By tracking turnover rates, defect rates and more—you can save yourself from common </span><a href="https://www.wix.com/blog/ecommerce/2020/07/inventory-management" target="_blank"><span style="background-color: transparent;">inventory management</span></a><span style="background-color: transparent;"> mistakes and keep more money in your pocket. </span>
  4268. </p></li>
  4269. </ul>
  4270. <p><span style="background-color: transparent;">The above is not an exhaustive list—but each of these elements plays a pivotal role in sustaining and scaling your business. Without visibility into these things, you’ll be flying blind. You might be moving forward, but you won’t be sure of where you&apos;re headed or how fast you&apos;re getting there.</span></p>
  4271. <p><br /></p>
  4272. <p><span style="background-color: transparent;">By focusing on the right KPIs, you can ensure that every decision made is informed by data that correlates with your business goals.</span></p>
  4273. <p><br /></p>
  4274. <p><br /></p>
  4275. <h2><span style="background-color: transparent;">Examples of how eCommerce KPIs are used </span></h2>
  4276. <p><br /></p>
  4277. <p><span style="background-color: transparent;">Learning from real-world examples can be helpful if you’re not sure where to start. Here are some case studies that highlight how businesses have used eCommerce KPIs to drive growth and success:</span></p>
  4278. <p><br /></p>
  4279. <ul>
  4280.  <li><p><span style="background-color: transparent;"><strong>A fashion retailer&apos;s turnaround:</strong></span><span style="background-color: transparent;"> An online </span><a href="http://www.wix.com/blog/ecommerce/2020/11/how-to-start-a-clothing-business" target="_blank"><span style="background-color: transparent;">clothing brand</span></a><span style="background-color: transparent;"> was struggling with high customer acquisition costs and low retention rates. By focusing on improving their CLV and churn rate, they developed targeted marketing campaigns and loyalty programs that increased repeat purchases and reduced acquisition costs.</span></p></li>
  4281.  <li><p><span style="background-color: transparent;"><strong>Tech gadgets store:</strong></span><span style="background-color: transparent;"> A tech gadget eCommerce site noticed a stagnation in sales growth. They honed in on their conversion rate and discovered that many customers abandoned their carts due to high shipping costs. By adjusting their pricing strategy to offer free shipping after a certain purchase value, they saw a significant increase in completed transactions.</span></p></li>
  4282.  <li><p><a href="https://www.wix.com/blog/how-to-start-a-beauty-business" rel="noreferrer" target="_blank"><span style="background-color: transparent;"><strong>Beauty brand online</strong></span></a><span style="background-color: transparent;">: An organic skincare brand wanted to expand its market share. They tracked the net promoter score (NPS) to gauge customer satisfaction and implemented feedback mechanisms to improve product quality. As a result, their NPS improved, leading to more word-of-mouth referrals and a larger customer base.</span></p></li>
  4283. </ul>
  4284. <p><br /></p>
  4285. <p><br /></p>
  4286. <figure><img src="https://static.wixstatic.com/media/e674aa_c3394156d4644ff3843b69bce91c8679~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="beauty brand online - ecommerce kpis"></figure>
  4287. <p><br /></p>
  4288. <p><br /></p>
  4289. <h2><span style="background-color: transparent;">Tools and platforms for tracking eCommerce KPIs</span></h2>
  4290. <p><br /></p>
  4291. <p><span style="background-color: transparent;">To effectively track and analyze your eCommerce KPIs, you need the right tools and platforms in your pocket to capture data and make sense of it. Here are some recommended tools that specialize in KPI tracking:</span></p>
  4292. <p><br /></p>
  4293. <ul>
  4294.  <li><p><a href="https://ga4.com/" target="_blank"><span style="background-color: transparent;"><strong>GA4</strong></span></a><span style="background-color: transparent;">: A powerful tool that offers a wealth of data on website traffic, conversion rates, customer behavior and more. GA4 is best used for understanding how users interact with your site.</span></p></li>
  4295.  <li><p><a href="https://www.wix.com/manage/analytics" target="_blank"><span style="background-color: transparent;"><strong>Wix Analytics</strong></span></a><span style="background-color: transparent;">: For those using </span><a href="https://www.wix.com" target="_blank"><span style="background-color: transparent;">Wix</span></a><span style="background-color: transparent;"> to host their </span><a href="https://www.wix.com/ecommerce/online-store" target="_blank"><span style="background-color: transparent;">online store</span></a><span style="background-color: transparent;">, Wix Analytics provides tailored insights into your website performance, including traffic, sales trends and customer behaviors.</span></p></li>
  4296.  <li><p><a href="https://www.klaviyo.com/ecommerce-integrations/wix" target="_blank"><span style="background-color: transparent;"><strong>Klaviyo</strong></span></a><span style="background-color: transparent;">: This is a marketing automation platform that excels in tracking customer interactions and can help you measure the effectiveness of email campaigns as well as SMS campaigns in terms of sales and engagement.</span></p></li>
  4297. </ul>]]></content:encoded></item><item><title><![CDATA[10 best author websites for inspiration]]></title><description><![CDATA[How to design an author website that acts as an online portfolio for your writing and works to promote new books and reviews of your work. ]]></description><link>https://www.wix.com/blog/best-author-websites</link><guid isPermaLink="false">644129b69fa61a75c31ef685</guid><category><![CDATA[Business Strategies]]></category><pubDate>Thu, 21 Mar 2024 15:21:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5af200_c28e70a0f5534d4d9bc433ba8756d018~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jenna Romano</dc:creator><content:encoded><![CDATA[<p><span style="background-color: transparent;"><strong>Get started by: </strong></span><a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;"><strong>Creating a website →</strong></span></a><span style="background-color: transparent;"><strong> | </strong></span><a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;"><strong>Getting a domain →</strong></span></a></p>
  4298. <p><br /></p>
  4299. <figure><img src="https://static.wixstatic.com/media/5af200_c28e70a0f5534d4d9bc433ba8756d018~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="Author websites"></figure>
  4300. <p><br /></p>
  4301. <p>Never judge a book by its cover—but as far as we’re concerned, judging by the author’s website is just fine. Of course, we’re kidding, but deciding to <a href="https://www.wix.com/" target="_blank">create a website</a> for your readership is an important professional step as an author, even in a world traditionally dominated by print.</p>
  4302. <p><br /></p>
  4303. <p>Whether you’ve already been published or you&apos;re in the middle of working on your masterpiece, this article will guide you in creating an author website of your own (if you&apos;re not sure if you need one, check out <a href="https://www.wix.com/blog/does-my-business-need-a-website" target="_blank">does my business need a website</a>). We’ll briefly go over what purpose author websites serve and what should be included in one. Hint: You&apos;ll need a <a href="https://www.wix.com/blog/how-to-write-a-bio" target="_blank">professional bio</a>, and some <a href="https://www.wix.com/blog/testimonials " target="_blank">testimonials</a> and an <a href="https://www.wix.com/blog/rss-feed" target="_blank">RSS feed</a> of your most recent posts can&apos;t hurt either. Plus, we’ll show you 10 examples of author websites to inspire your own website design. </p>
  4304. <p><br /></p>
  4305. <p><strong>Read Also: </strong><a href="https://www.wix.com/blog/how-to-make-business-website" target="_blank"><strong>How to make a business website</strong></a> </p>
  4306. <p><br /></p>
  4307. <p><br /></p>
  4308. <h2>What is the purpose of author websites? </h2>
  4309. <p><br /></p>
  4310. <p>As hard as it is for bibliophiles to admit, every author needs an online presence. An author website leads visitors to accessible information about you and your work - which they can then use to view your published books and learn more about your accomplishments. In this way, having a website improves your visibility and cements your professional reputation. </p>
  4311. <p><br /></p>
  4312. <p>In addition to providing background information to visitors, author websites create opportunities for increasing interest in your work and building a base of avid readers. While word of mouth never goes out of style, your online presence will put you on the map, and improve your methods for promoting upcoming books or events.  </p>
  4313. <p><br /></p>
  4314. <p>Finally, author websites can streamline the sale of your books. Adding an <a href="https://www.wix.com/ecommerce/online-store" rel="noreferrer" target="_blank">online store</a> to your website means you can sell your books directly to interested readers. Alternatively, if your book is on a platform like Amazon or Kindle, your website can direct visitors straight to your account. By leveraging sales with a good online marketing strategy, you might just bring yourself to the top of the bestseller list. </p>
  4315. <p><br /></p>
  4316. <p><br /></p>
  4317. <figure><img src="https://static.wixstatic.com/media/ea6ac8_bff4ae2d02254a81a86e78164b3f0aa0~mv2.jpg/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="author websites"></figure>
  4318. <p><br /></p>
  4319. <p><br /></p>
  4320. <h2>10 examples of author websites</h2>
  4321. <p><br /></p>
  4322. <p>Before you design your own site, take inspiration from this list of the best author websites made by Wix users. These examples include all the key elements listed above, and then some:</p>
  4323. <p><br /></p>
  4324. <ol>
  4325.  <li><p><a href="#63hri" rel="noopener noreferrer">Romi Neustadt</a></p></li>
  4326.  <li><p><a href="#fvrvu" rel="noopener noreferrer">BB Writer</a></p></li>
  4327.  <li><p><a href="#dovu5" rel="noopener noreferrer">Jessica Winter</a></p></li>
  4328.  <li><p><a href="#de1b3" rel="noopener noreferrer">Taylor Tyng</a></p></li>
  4329.  <li><p><a href="#8j868" rel="noopener noreferrer">John Clarkson</a></p></li>
  4330.  <li><p><a href="#7hthj" rel="noopener noreferrer">Trevor Cosson</a></p></li>
  4331.  <li><p><a href="#6qjpo" rel="noopener noreferrer">Alan Allinger</a></p></li>
  4332.  <li><p><a href="#5sd4d" rel="noopener noreferrer">Ajinkya Dharane </a></p></li>
  4333.  <li><p><a href="#5lrmv" rel="noopener noreferrer">Crawford Content</a></p></li>
  4334.  <li><p><a href="#3ns79" rel="noopener noreferrer">Icon 303</a></p></li>
  4335. </ol>
  4336. <p><br /></p>
  4337. <p><br /></p>
  4338. <h3>01. <a href="https://www.romineustadt.com/" target="_blank">Romi Neustadt</a></h3>
  4339. <p><br /></p>
  4340. <p>Romi Neustadt is an entrepreneur who shares her professional wisdom with the world. Her latest book You Can Have It All is an encouraging piece, guiding readers to live an authentic and fulfilled life. Romi’s author website certainly has it all. It communicates her mission as an author immediately, using impeccable personal branding and key elements that lead her to show off her mission and accomplishments.</p>
  4341. <p><br /></p>
  4342. <p>Take a look, for instance, at the strong first impression she creates. A <a href="https://support.wix.com/en/article/wix-editor-customizing-the-design-of-your-slideshow" target="_blank">customized slideshow</a> on the homepage features two powerful images. Romi’s headshot is confident and warm, embodying the vision of an author you’d like advice from. This is followed by a quality image of her latest book, which is accompanied by a short description and a strategic call-to-action button that states “Order Now”—making it easy for visitors to purchase a copy. </p>
  4343. <p><br /></p>
  4344. <p><br /></p>
  4345. <figure><img src="https://static.wixstatic.com/media/ea6ac8_5fc46ca33d624a3c99bc353eba53e315~mv2.jpg/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="Author websites example by Romi Neustadt"></figure>
  4346. <p><br /></p>
  4347. <p><br /></p>
  4348. <h3>02. <a href="https://www.bbwriter.com/" target="_blank">BB Writer</a></h3>
  4349. <p><br /></p>
  4350. <p>BB is a fiction and non-fiction writer from Boston with a sincere message and a visually pleasing website. The minimalist design and color scheme gives her website a clean feel, while the addition of images and an inspiring quote about writing enlivens the site and strengthens the writing theme.  </p>
  4351. <p><br /></p>
  4352. <p>Scrolling down BB’s author website, you’ll come upon a short “About Me” section, which allows visitors more insight into BB’s background as a writer and provides a space for her to write about what she’s currently working on. </p>
  4353. <p><br /></p>
  4354. <p>You’ll also see that she’s added a customized logo to the site. <a href="https://www.wix.com/logo/maker/" target="_blank">Creating your own logo</a> is a good idea as a writer, since it strengthens your personal brand.</p>
  4355. <p><br /></p>
  4356. <p><br /></p>
  4357. <figure><img src="https://static.wixstatic.com/media/ea6ac8_eae9895ef33f4ac3a985ca4239f4a719~mv2.jpg/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="author websites example by BB Writer"></figure>
  4358. <p><br /></p>
  4359. <p><br /></p>
  4360. <h3>03. Jessica Winter</h3>
  4361. <p><br /></p>
  4362. <p>Authors who want to showcase a specific book should turn to Jessica Winter’s website as an example. Jessica does an impressive job highlighting her latest novel by placing a high-quality image of the book’s cover strategically on the homepage. Alongside this image is a positive book review from another author, which gives an enticing description of her book as sassy, sarcastic and wonderful. Sounds like something you’d want to peruse, right? </p>
  4363. <p><br /></p>
  4364. <p>Adding a well-designed <a href="https://support.wix.com/en/article/wix-editor-about-your-sites-footer" target="_blank">website footer</a> to her author website leaves Jessica ample space for a contact form. While the footer is generally the last thing people see, it’s a strategic place to encourage people to sign up to your mailing list. </p>
  4365. <p><br /></p>
  4366. <p><br /></p>
  4367. <figure><img src="https://static.wixstatic.com/media/ea6ac8_e1e0a62400924023937ef4a806ad32e0~mv2.jpg/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="Author websites example by Jessica Winter"></figure>
  4368. <p><br /></p>
  4369. <p><br /></p>
  4370. <h3>04. <a href="https://www.taylortyng.com/" target="_blank">Taylor Tyng</a></h3>
  4371. <p><br /></p>
  4372. <p>Anything from typical, Taylor Tyng’s well-designed author website makes for a pleasant browsing experience that keeps users engaged. High resolution animated images add a unique and exciting effect, telling the visual story of the writer’s journey. These colorful images provide a powerful visual contrast to the dark grey background and white text. </p>
  4373. <p><br /></p>
  4374. <p>Using a hamburger menu allows Taylor to collapse the navigation bar of his site - ensuring users have a clear path to the important sections of his website while allowing more real estate for the visual attraction of his homepage. Another clever element is Taylor’s <a href="https://support.wix.com/en/article/wix-editor-adding-and-setting-up-a-lightbox" target="_blank">incorporation of a lightbox</a>—the pop-up window grabs users’ attention and encourages them to sign up to the mailing list. </p>
  4375. <p><br /></p>
  4376. <p><br /></p>
  4377. <figure><img src="https://static.wixstatic.com/media/ea6ac8_10093a808ae94b5cb4aa4bb433e69c08~mv2.jpg/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="author websites example by Taylor Tyng"></figure>
  4378. <p><br /></p>
  4379. <p><br /></p>
  4380. <h3>05. <a href="https://www.johnclarkson.com/" target="_blank">John Clarkson</a></h3>
  4381. <p><br /></p>
  4382. <p>The thrilling nature of John Clarkson’s novels is made palpable by his website’s visual theme. Its cohesive design theme includes a bold color scheme and the cover art taken from his book covers. As users scroll down the homepage, parallax scrolling gives the site a sense of depth and sophistication. </p>
  4383. <p><br /></p>
  4384. <p>John’s homepage’s content is impressive while a clear navigation menu links users to even more information. Here, we have a spotlight on his latest book, reviews from critics and readers, a short bio and strategic calls-to-action placed through the page. Clearly visible links to his Good Reads and Amazon accounts encourages site visitors to purchase his work. </p>
  4385. <p><br /></p>
  4386. <p><br /></p>
  4387. <figure><img src="https://static.wixstatic.com/media/ea6ac8_ffa376ee71204d6aa43274b4b39296a7~mv2.jpg/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="author websites example by John Clarkson"></figure>
  4388. <p><br /></p>
  4389. <p><br /></p>
  4390. <h3>06. <a href="https://www.trevorcosson.com/" target="_blank">Trevor Cosson</a></h3>
  4391. <p><br /></p>
  4392. <p>Trevor Cosson’s site design is minimalistic, using lots of negative space to bring the user’s attention to the text featured throughout. As viewers navigate the site, they’ll be brought to different samples of his work, including his blog and examples of both creative writing and copy. With such a strong focus on text, you should choose a font that reflects your personality and is consistent with the rest of your website’s visual style. In this case, Trevor’s use of a simple serif font enhances the site’s classic feel.   </p>
  4393. <p><br /></p>
  4394. <p>Trevor’s website header also includes links to his various social media accounts. This is a strategic way to build your following as an author, helping increase your visibility and consistently engage with your readership. </p>
  4395. <p><br /></p>
  4396. <p><br /></p>
  4397. <figure><img src="https://static.wixstatic.com/media/ea6ac8_d41e8be687344bcfb8c8d5022f2caea3~mv2.jpg/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="author websites example by trevor cosson"></figure>
  4398. <p><br /></p>
  4399. <p><br /></p>
  4400. <h3>07. <a href="https://www.alanallinger.com/" target="_blank">Alan Allinger</a></h3>
  4401. <p><br /></p>
  4402. <p>Alan Allinger uses one of <a href="https://www.wix.com/website-template/view/html/1753" target="_blank">Wix’s templates</a> to create a customized author website. The <a href="https://www.wix.com/wix-lp/features/videobox" target="_blank">video box</a> featured in this template perfectly embodies the goals of this crafty design element, which allows you to add overlays to your own video and frame it with customized shapes. In this case, a moving image of clouds inside of a quotation mark alludes to both the inspirational and practical aspects of writing. </p>
  4403. <p><br /></p>
  4404. <p>Overall, the dynamic template showcases Alan’s work and experience quite well. Plus, the addition of a <a href="https://www.wix.com/start/blog" target="_blank">blog</a> gives him the opportunity to share even more great content with his online community. </p>
  4405. <p><br /></p>
  4406. <p><br /></p>
  4407. <figure><img src="https://static.wixstatic.com/media/ea6ac8_7888f81bcadc4769a1dbe3e59064cc9c~mv2.jpg/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="author websites example by alan allinger"></figure>
  4408. <p><br /></p>
  4409. <p><br /></p>
  4410. <h3>08. <a href="https://www.ajinkyadharane.com/" target="_blank">Ajinkya Dharane</a> </h3>
  4411. <p><br /></p>
  4412. <p>Ajinkya Dharane’s powerful website exemplifies a design that’s daring while simultaneously adhering to the web design rules of thumb. A large, high-quality image dominates the background of his homepage, instantly catching the eye. The visual hierarchy and organized structure of the site are also on point, thanks to the use of boxes and strips added throughout the page. </p>
  4413. <p><br /></p>
  4414. <p>We also love the subtle branding incorporated throughout. The repeated use of his logo’s elements and the inclusion of a favicon are both skillful ways to strengthen Ajinkya’s brand and bolster the professional appearance of the site. </p>
  4415. <p><br /></p>
  4416. <p><br /></p>
  4417. <figure><img src="https://static.wixstatic.com/media/ea6ac8_6cdab4866cea4c0ea977fe8dbfff2ce7~mv2.jpg/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="author websites example by Ajinkya Dharane"></figure>
  4418. <p><br /></p>
  4419. <p><br /></p>
  4420. <h3>09. <a href="https://www.crawfordcontent.com/" target="_blank">Crawford Content</a></h3>
  4421. <p><br /></p>
  4422. <p>Here’s another example of a <a href="https://www.wix.com/website-template/view/html/1790" target="_blank">Wix website template</a> that’s just perfect for showcasing your work as an author. In this case, the Crawford sisters work as a team, customizing this elegant design by including their own logo, images and text. </p>
  4423. <p><br /></p>
  4424. <p>Their sophisticated style is further emphasized by the use of light colors and traditional fonts. Their one-page website makes it easy to scroll through their site, and is a web design trend that&apos;s sure to impress.</p>
  4425. <p><br /></p>
  4426. <p><br /></p>
  4427. <figure><img src="https://static.wixstatic.com/media/ea6ac8_5f8575ff870b4c03a3b6e9b73c6d9d84~mv2.jpg/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="author websites example by Crawford Content"></figure>
  4428. <p><br /></p>
  4429. <p><br /></p>
  4430. <h3>10. <a href="https://www.icon303.com/" target="_blank">Icon 303</a></h3>
  4431. <p><br /></p>
  4432. <p>Icon 303 is an artist and writer whose multi talented character is perfectly rendered on this website. The homepage is simple but visually potent—including an <a href="https://support.wix.com/en/article/wix-editor-applying-filter-effects-to-images" target="_blank">applied filter effect</a> to the background image, a rousing quote, and an easy-to-navigate menu so visitors can check out his work. </p>
  4433. <p><br /></p>
  4434. <p>Each page of Icon 303’s site has its own visual theme—a daring example of how your website does not necessarily have to be uniform. In fact, we’re seeing more and more web design trends that lead to a “more is more” mentality. While the shifting of color palettes, imagery and fonts might be too busy for some, it’s a compelling way to distinguish certain facets of your career on a single site.</p>
  4435. <p><br /></p>
  4436. <p><br /></p>
  4437. <figure><img src="https://static.wixstatic.com/media/ea6ac8_42483effc82843e2b87337ddb24950f8~mv2.jpg/v1/fit/w_924,h_555,al_c,q_80/file.png"alt="author websites example by Icon 303"></figure>
  4438. <p><br /></p>
  4439. <p><br /></p>
  4440. <h2>What should an author website include? </h2>
  4441. <p><br /></p>
  4442. <p>Websites are personal in the sense that they reflect your distinct taste, so the design and content of each site varies depending on the author. Start by choosing a <a href="https://www.wix.com/blog/best-website-hosting-small-business" target="_blank">web hosting platform</a> and <a href="https://www.wix.com/website/templates/html/creative-arts/literary-arts" target="_blank">choose a template</a> that incorporates the features you want to include. Keep in mind that you can always customize these templates to evoke the style of your written work.</p>
  4443. <p><br /></p>
  4444. <p>Once you’ve set up your foundation, be sure to include the following elements on your website.  </p>
  4445. <p><br /></p>
  4446. <h3>A professional domain name</h3>
  4447. <p><br /></p>
  4448. <p>First, choose a <a href="https://www.wix.com/domain/names" target="_blank">domain name</a> that’s professional and easy for visitors to remember. It’s good practice to stick with something short and on brand. For example, you might choose to include your name and perhaps the words “books” or “author.&quot; </p>
  4449. <p><br /></p>
  4450. <p>Pro tip: Try to use your author name instead of the title of one of your books. That way, if you plan to create new work in the future, you won’t need to worry about changing your domain. This is also helpful when establishing your <a href="https://www.wix.com/blog/what-is-brand-identity-how-to-create-your-own" target="_blank">brand identity</a> as an author.</p>
  4451. <p><br /></p>
  4452. <p><br /></p>
  4453. <h3>An About page</h3>
  4454. <p><br /></p>
  4455. <p>An About page gives you the chance to tell visitors about yourself, your professional accomplishments, and your sources of inspiration as a writer. Here, you’ll want to include a headshot of yourself, a list of notable awards you’ve won over the course of your career, and of course, a <a href="https://www.wix.com/blog/how-to-write-a-bio" target="_blank">professional bio</a>. We’re not talking about a full-length novel—keep your bio short and sweet. For many visitors, this page will be their first impression of you and your work. </p>
  4456. <p><br /></p>
  4457. <p><br /></p>
  4458. <h3>Your books</h3>
  4459. <p><br /></p>
  4460. <p>Perhaps this goes without saying, but you should dedicate a section of your website to your books. The purpose here is to give visitors an overview of your writing and entice them to purchase something. Include a high quality image of each book’s cover, along with a succinct description of its contents. The best author websites we’ve seen also incorporate excerpts from the book itself, which further entice visitors to read. </p>
  4461. <p><br /></p>
  4462. <p>You can also set up an online store to sell your books directly from your website If you do this, you’ll want to set up your website in a way that encourages visitors to purchase. Adding call-to-action buttons such as “Buy Now” and linking them to your shop is a seamless way to create an easy buying experience. </p>
  4463. <p><br /></p>
  4464. <p><strong>Read Also: </strong><a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank"><strong>How to start a business</strong></a></p>
  4465. <p><br /></p>
  4466. <p>Should you include books that you haven’t finished writing yet? Absolutely. If you have a title already and can create a preview of what the book is about, this will generate hype around its upcoming release.</p>
  4467. <p><br /></p>
  4468. <p><br /></p>
  4469. <h3>Positive reviews </h3>
  4470. <p><br /></p>
  4471. <p>Be sure your website incorporates positive feedback about your work—either from readers, notable publications, or other writers. Adding reviews and <a href="https://www.wix.com/blog/testimonials" target="_blank">testimonials</a> to your website is not only encouraged—it’s expected. Books with reviews are more likely to be read, since they familiarize potential readers with your book’s content and exhibit the general reaction of those who have already finished it. An author website is the perfect place to amplify positive responses and prove your book is worthwhile.</p>
  4472. <p><br /></p>
  4473. <p><br /></p>
  4474. <h3>Add a contact form </h3>
  4475. <p><br /></p>
  4476. <p>As an author, you want to keep your fans updated on your career, book releases or special events surrounding your work. In order to do this, you need to capture their contact information and steadily build your mailing list. Help users sign up by adding a well-designed contact <a href="https://www.wix.com/app-market/wix-forms?referral=category&appIndex=2&referralTag=communication" target="_blank">form</a> to your website and use effective <a href="https://www.wix.com/ascend/email-marketing" target="_blank">email marketing</a> to increase engagement with your readership.</p>]]></content:encoded></item><item><title><![CDATA[What are QR Codes and why use them for marketing ]]></title><description><![CDATA[Learn how to integrate QR codes into your next marketing campaign.]]></description><link>https://www.wix.com/blog/qr-codes</link><guid isPermaLink="false">644129b69fa61a75c31ef67f</guid><category><![CDATA[Marketing Insights]]></category><pubDate>Thu, 21 Mar 2024 14:44:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6542d9_15775eec3b4c4df0bfdd8e30bbdfccb1~mv2.jpg/v1/fit/w_1000,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cecilia Lazzaro Blasbalg</dc:creator><content:encoded><![CDATA[<p><br /></p>
  4477. <figure><img src="https://static.wixstatic.com/media/6542d9_15775eec3b4c4df0bfdd8e30bbdfccb1~mv2.jpg/v1/fit/w_1000,h_608,al_c,q_80/file.png"alt="What are QR codes"></figure>
  4478. <p><br /></p>
  4479. <p>QR codes are all around us, from a menu code at your favorite restaurant to an ad at your bus stop. They are minimalist yet versatile codes used for marketing businesses and brands, helping to strengthen the connection between consumers’ physical and digital spaces. </p>
  4480. <p><strong> </strong></p>
  4481. <p>With this in mind, you’ll definitely want to start incorporating QR codes into your own marketing strategy to provide customers with the latest and most relevant information about your product or service. While the first step in QR code marketing is to create your own code with a <a href="https://www.wix.com/tools/qr-code-generator" target="_blank">QR code generator</a>, this article will explore some practical ways to enhance your next campaign using QR codes. </p>
  4482. <p><br /></p>
  4483. <p><br /></p>
  4484. <h2>What are QR codes?</h2>
  4485. <p><br /></p>
  4486. <p>Invented in 1994 by a Japanese automotive company to allow for quick component scanning during manufacturing, QR codes are a type of barcode that allow users to experience a touchless informational or monetary transaction. </p>
  4487. <p><br /></p>
  4488. <p>QR codes work by encoding data into a grid of black and white squares. Scanners interpret the pattern of squares to extract the encoded information, such as a web link or text. The information can then be accessed or processed by the device scanning the QR code.</p>
  4489. <p><br /></p>
  4490. <p>QR codes can be scanned and understood by any type of smartphone device, providing businesses with a fast and direct way to guide users to take an immediate course of action. This is why marketers are incorporating these encrypted square shaped codes into more <a href="https://www.wix.com/blog/marketing-ideas" target="_blank">marketing ideas</a> and advertising strategies than ever. </p>
  4491. <p><br /></p>
  4492. <p><br /></p>
  4493. <h2>What are the different parts of a QR code</h2>
  4494. <p><br /></p>
  4495. <p>A QR code (Quick Response code) comprises several key components that enable it to store and convey information efficiently. These components include:</p>
  4496. <p><br /></p>
  4497. <ul>
  4498.  <li><p><strong>Finder patterns</strong>: These are the square patterns located at three corners of the QR code, helping scanners detect and orient the code correctly.</p></li>
  4499.  <li><p><strong>Alignment patterns</strong>: These are smaller square patterns inside the QR code that assist scanners in adjusting focus and alignment for clearer reading, especially in larger QR codes.</p></li>
  4500.  <li><p><strong>Timing patterns</strong>: These are alternating black and white lines surrounding the QR code&apos;s data area, providing timing information to the scanner to determine the size and shape of the modules (black and white squares) within the code.</p></li>
  4501.  <li><p><strong>Quiet zone</strong>: This is the margin of white space surrounding the QR code, ensuring that it remains distinct and scannable even when placed against backgrounds or in environments with visual clutter.</p></li>
  4502.  <li><p><strong>Data modules</strong>: These are the black and white squares forming the actual encoded data within the QR code. The arrangement and pattern of these modules represent the information stored, whether it&apos;s a web link, text, contact details, or other data types.</p></li>
  4503.  <li><p><strong>Format information</strong>: This section stores details about the QR code&apos;s error correction level, mask pattern and other formatting parameters, enabling scanners to decode the data accurately.</p></li>
  4504.  <li><p><strong>Version information</strong>: In larger QR codes, this section provides additional details about the QR code&apos;s version, defining its size and capacity for storing data.</p></li>
  4505. </ul>
  4506. <p><br /></p>
  4507. <p><br /></p>
  4508. <h2>Types of QR codes</h2>
  4509. <p><br /></p>
  4510. <h3>QR codes for digital payments</h3>
  4511. <p><br /></p>
  4512. <p>In recent years, QR codes have played a crucial role in revolutionizing the digital wallet industry. Some of the world’s top payment apps, including China’s Alipay and PayPal, use QR codes to stay competitive amid a global shift to go cashless and meet the evolving needs of a tech savvy target audience. </p>
  4513. <p><br /></p>
  4514. <p>Making payments via QR codes is very quick compared to other modes of payment. At a store or online, a user scans the QR code on their phone thereby launching a payment screen. Once they confirm the payment, it only takes a few seconds until the purchasing process is complete. </p>
  4515. <p><br /></p>
  4516. <p><br /></p>
  4517. <h3>QR codes for shopping </h3>
  4518. <p><br /></p>
  4519. <p>QR codes have also found fanfare in many restaurant ordering systems and retail marketing. In the United States, half of full-service restaurant operators now offer QR code menus, according to the National Restaurant Association, as <a href="https://www.nytimes.com/2021/07/26/technology/qr-codes-tracking.html" target="_blank">reported by The New York Times</a>. </p>
  4520. <p><br /></p>
  4521. <p>On the retail side of business, QR codes are paving the way for brands to create new entry points to their <a href="https://www.wix.com/blog/how-to-define-your-target-market" target="_blank">target market</a>. One subtle and effective example of QR code marketing can be found in most sneakers. Here, take a moment to inspect the tongue of your <em>Adidas</em> and read the stitched tag inside. You might find a QR code printed on it. That’s because the American shoe manufacturer, in conjunction with Spotify, has elaborated a successful marketing strategy for the <a href="https://news.adidas.com/running/adidas-creates-a-new-boost-innovation-for-urban-runners--pulseboost-hd/s/ae2f9096-3cb6-45ca-85f4-004e88b55eef" target="_blank">release of the Boost HD</a> line. That QR code links directly to a custom-made playlist based on wherever you are geographically, ensuring you stay connected to these brands on the move. </p>
  4522. <p><br /></p>
  4523. <figure><img src="https://static.wixstatic.com/media/6542d9_6e35029f90f0448e9497aaf9039aa9b0~mv2.jpg/v1/fit/w_924,h_579,al_c,q_80/file.png"alt="QR codes for shopping"></figure>
  4524. <p><br /></p>
  4525. <h2></h2>
  4526. <h2>Why QR codes are gaining popularity now</h2>
  4527. <h2></h2>
  4528. <p>With billions of people gaining access to high speed internet and smartphones, <a href="https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/" target="_blank">according to data</a>, QR codes are ubiquitous in many parts of the world. Alongside Apple’s iOS 11 update that enabled iPhones to recognize and scan QR codes, Android smartphone makers are doing the same, too. Hence, nearly every type of smartphone holder has steadily welcomed QR codes into their daily lives.</p>
  4529. <p><br /></p>
  4530. <p>This may explain why QR codes are being quickly adopted by more <a href="https://www.wix.com/blog/types-of-businesses" target="_blank">types of businesses</a> over time. Business owners understand that by integrating a QR code for mobile payments or purchase orders, they can greatly enhance a customer’s shopping experience. Not only do people prioritize having touchless transactions, they also want to get to information faster. QR codes bridge that gap between digital and physical spaces, proving more relevant in the past year. </p>
  4531. <p><br /></p>
  4532. <p><br /></p>
  4533. <h2>Ways to use QR codes in marketing
  4534. </h2>
  4535. <p>There are many reasons to use QR codes as a marketing tool. You can connect instantly with customers, collect first-hand data and perform <a href="https://www.wix.com/blog/market-segmentation" target="_blank">market segmentation</a> thereafter, as well as add QR codes to any advertising campaign, from marketing emails to billboards. </p>
  4536. <p><br /></p>
  4537. <p>Take the example of Coinbase, the cryptocurrency app, which ran a successful Super Bowl commercial with just a bouncing QR code on a black screen. Viewers were given a full 60-seconds to scan the code, sending them to redeem $15 worth of free bitcoin for signing up via the link. Coinbase took a chance on QR code marketing and reached a turning point in ad history. A reported <a href="https://www.yahoo.com/now/coinbase-visited-20m-times-1-153048283.html" target="_blank">20 million people</a> visited the company’s landing page in a single minute. </p>
  4538. <p><br /></p>
  4539. <p>Here are other ways and benefits of using QR codes for your business:</p>
  4540. <p><br /></p>
  4541. <p><br /></p>
  4542. <h3>01. Increase web traffic </h3>
  4543. <p><br /></p>
  4544. <p><a href="https://www.wix.com/" target="_blank">Creating a website</a> is essential to any <a href="https://www.wix.com/blog/marketing-strategies" target="_blank">marketing strategy </a>for your business. Once you have it,  you can drive customers there through a QR code placed on a flyer, ad, email or packaging — just to name a few.  When they scan the code, they will be taken directly to your web page. You can do the same for a landing page. </p>
  4545. <p><br /></p>
  4546. <p>Before setting up your QR code plan, you need to get a few things in order. Think about which page of your website you want to direct people to, and what you want them to do once they are there. That way, you can formulate a QR code campaign that addresses all these questions. Finally, you can use our <a href="https://www.wix.com/tools/qr-code-generator" target="_blank">QR code generator</a> to create a customized QR code that fits your marketing needs. </p>
  4547. <p><br /></p>
  4548. <figure><img src="https://static.wixstatic.com/media/6542d9_35f10c9afc2f47c6b7bfc6c8ed8deace~mv2.jpg/v1/fit/w_924,h_579,al_c,q_80/file.png"alt="QR codes"></figure>
  4549. <p><br /></p>
  4550. <h3>02. Promote your app</h3>
  4551. <p>
  4552. You’ve created an app for your business, such as a <a href="https://www.wix.com/mobile/wix-app" target="_blank">Wix Owner app</a> to manage and grow your operations. But you’ve yet to promote it to the fullest extent and down the marketing funnel. That is, unless you stamp every single flyer, marketing email, poster and visible piece of promotional content with a QR code so that customers go straight to the app store and download it on the spot. </p>
  4553. <p><br /></p>
  4554. <h3></h3>
  4555. <h3>03. Convert more sales </h3>
  4556. <p><br /></p>
  4557. <p>A QR code coupon is a virtual coupon that is delivered via the scanned code. In basic marketing, incentives are an effective way to encourage customers to use your products or services.
  4558.  
  4559. Once you’ve created your QR code coupon, you can test it out by running limited offers and deals that will attract new customers and reward loyal ones. You may also want to <a href="https://www.wix.com/marketplace" target="_blank">hire a freelancer</a> who can design your QR code coupon so that it looks good but can easily adapt to different sized devices.</p>
  4560. <p><br /></p>
  4561. <p><br /></p>
  4562. <h3>04. Locating your business</h3>
  4563. <p><br /></p>
  4564. <p>For brick-and-mortar shops, you can use QR codes to help customers place your location on the map. Simply add your QR code to your website, social media pages and any promotional content like posters and flyers. </p>
  4565. <p><br /></p>
  4566. <p>Users will be able to scan the code and be directed to either Google Maps or another type of navigation app to your physical address. This makes it easier for them to locate your business and get to you. </p>
  4567. <p><br /></p>
  4568. <figure><img src="https://static.wixstatic.com/media/6542d9_6a13d81f17b241f894a4b7f1f9bf3666~mv2.jpg/v1/fit/w_924,h_562,al_c,q_80/file.png"alt="QR codes for locating your business"></figure>
  4569. <p><br /></p>
  4570. <h3>05. Get product reviews </h3>
  4571. <p><br /></p>
  4572. <p>QR codes can help generate more customer reviews. After you <a href="https://www.wix.com/business-card/maker" target="_blank">create business cards</a>, design your business website, or craft your <a href="https://www.wix.com/business/email-address" target="_blank">business email</a> signature, you can make it more effective by adding a QR code that encourages customer engagement. But first, you’ll want to choose which type of review would benefit your business the most. A rating QR code and a feedback QR code are just two examples that can help connect with your audience.. </p>
  4573. <p><br /></p>
  4574. <p>Rating QR codes are the fastest way to get feedback. Once customers scan it, they can add their rating - from a range of 1 to 10 - and you’ll get a copy of the result sent to your email. You can design your poll so that people have the option to leave an emoji-based rating, thus requiring little effort on their part. </p>
  4575. <p><br /></p>
  4576. <p>Feedback QR codes differ in that they provide you with more detailed insights from customers. You can use Google Forms to create a full survey and plug in its URL into the <a href="https://www.wix.com/tools/qr-code-generator" target="_blank">QR code generator</a> to finish. When someone scans this unique QR code, they will be taken directly to your questionnaire. </p>
  4577. <p><br /></p>
  4578. <p><br /></p>
  4579. <h2>Are QR codes safe to use?</h2>
  4580. <p><br /></p>
  4581. <p>QR codes themselves are generally safe to use but like any technology, they can be exploited if the proper precautions aren&apos;t taken. QR codes can contain various types of data, such as website URLs, text, contact information or even executable code. The safety of them depends on what they link to and how they are used.</p>
  4582. <p><br /></p>
  4583. <p>One risk is malicious QR codes that link to phishing websites or malware. Scanning these codes can compromise your device&apos;s security or lead to identity theft. It&apos;s essential to verify the source and destination of QR codes before scanning them, especially if they&apos;re from unknown or suspicious sources.</p>
  4584. <p><br /></p>
  4585. <p><br /></p>
  4586. <h2>QR codes safety best practices</h2>
  4587. <p><br /></p>
  4588. <ul>
  4589.  <li><p>Use a reputable QR code scanner app that includes security features to detect malicious codes.</p></li>
  4590.  <li><p>Avoid scanning QR codes from untrusted sources or locations, especially those found in public places or on random websites.</p></li>
  4591.  <li><p>Check the URL before visiting a website linked by a QR code to ensure it&apos;s legitimate and secure (using HTTPS).</p></li>
  4592.  <li><p>Regularly update your device&apos;s operating system and security software to protect against vulnerabilities.</p></li>
  4593.  <li><p>Be cautious of QR codes received via email, text messages or social media, as they could be used in phishing attacks.</p></li>
  4594. </ul>
  4595. <p><br /></p>
  4596. <p><br /></p>]]></content:encoded></item><item><title><![CDATA[Is blogging still worth it in 2024?]]></title><description><![CDATA[To truly understand whether a blog is worth your time, you’ll need to consider various factors.]]></description><link>https://www.wix.com/blog/is-blogging-still-worth-it</link><guid isPermaLink="false">65f69680658e0d44518d5fb7</guid><category><![CDATA[Website Essentials]]></category><pubDate>Thu, 21 Mar 2024 11:33:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5af200_74fe14f0e625462aaf3d008076a18c5f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Allison Lee</dc:creator><content:encoded><![CDATA[<p><br /></p>
  4597. <figure><img src="https://static.wixstatic.com/media/5af200_74fe14f0e625462aaf3d008076a18c5f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="is blogging still worth it"></figure>
  4598. <p><br /></p>
  4599. <p><span style="background-color: transparent;">Time to answer the million-dollar question: as a business owner, is it worth starting a blog?</span></p>
  4600. <p><br /></p>
  4601. <p><span style="background-color: transparent;">It’s no secret that </span><a href="https://www.wix.com/blog/how-to-start-a-blog" target="_blank"><span style="background-color: transparent;">starting a blog</span></a><span style="background-color: transparent;"> can expand your online reach and help people discover your business. But, as with any popular marketing strategy, creating a </span><em><span style="background-color: transparent;">successful</span></em><span style="background-color: transparent;"> </span><a href="https://www.wix.com/blog/what-is-a-blog" target="_blank"><span style="background-color: transparent;">blog</span></a><span style="background-color: transparent;"> is often easier said than done. </span></p>
  4602. <p><br /></p>
  4603. <p><span style="background-color: transparent;">And while we don’t want to disappoint, there isn’t a simple answer to this question. To truly understand whether a blog is worth your time, you’ll need to consider various factors. Below, we address some of the most commonly asked questions about blogging and share our own learnings. Keep reading for candid tips on why, how and when blogging is still worth it. </span></p>
  4604. <p><br /></p>
  4605. <p><br /></p>
  4606. <h2><span style="background-color: transparent;">What is blogging in 2024?</span></h2>
  4607. <p><br /></p>
  4608. <p><span style="background-color: transparent;">It wasn’t all that long ago when Xanga and Myspace were the “it” platforms for blogging. But throughout the years, blogging has evolved far beyond online diaries. </span></p>
  4609. <p><br /></p>
  4610. <p><span style="background-color: transparent;">Now, in 2024, blogging encompasses the art of writing articles that reflect your brand’s voice and message. Blogs serve as a hub for consumers seeking information on the latest news, tech, events, life hacks—or even recipes. It hardly matters whether a blog comes from a publication, brand, organization or single author. As long as it’s interesting and relevant to a particular audience, then a blog has the potential to grow and be seen. </span></p>
  4611. <p><br /></p>
  4612. <p><span style="background-color: transparent;">From the business perspective, blogs have become sales engines in their own right.</span></p>
  4613. <p><br /></p>
  4614. <p>“Our blog is one of our top organic traffic drivers,” says Rebecca Tomasis, Wix Blog SEO team lead, about the Wix Blog. “Our blog brings millions of first-time visitors to our website every year, many of whom either create an account with us or join our newsletter to stay in touch. Without our blog, we could safely assume that many people would not have paid us much attention or converted as quickly as they did.”</p>
  4615. <p><br /></p>
  4616. <p><br /></p>
  4617. <h2><span style="background-color: transparent;">Blogging as a tool for personal branding and small business marketing</span></h2>
  4618. <p><br /></p>
  4619. <p><span style="background-color: transparent;">Perhaps the most advantageous part about blogging: having a space to prove your expertise in front of relevant audiences. In that sense, blogging is far from one-dimensional. Blogs can be both commercial and informational, spanning content like:</span></p>
  4620. <p><br /></p>
  4621. <ul>
  4622.  <li><p><span style="background-color: transparent;">Case studies </span></p></li>
  4623.  <li><p><span style="background-color: transparent;">How-to guides </span></p></li>
  4624.  <li><p><span style="background-color: transparent;">Expert tips </span></p></li>
  4625.  <li><p><span style="background-color: transparent;">Expert interviews</span></p></li>
  4626.  <li><p><span style="background-color: transparent;">Product announcements </span></p></li>
  4627.  <li><p><span style="background-color: transparent;">Product demos </span></p></li>
  4628.  <li><p><span style="background-color: transparent;">Event highlights</span></p></li>
  4629.  <li><p><span style="background-color: transparent;">Industry news </span></p></li>
  4630.  <li><p><span style="background-color: transparent;">FAQ articles </span></p></li>
  4631.  <li><p><span style="background-color: transparent;">Data reports </span></p></li>
  4632.  <li><p><em><span style="background-color: transparent;">And more </span></em></p></li>
  4633. </ul>
  4634. <p><br /></p>
  4635. <p><span style="background-color: transparent;">They can also drive various business results, such as: </span></p>
  4636. <p><br /></p>
  4637. <ul>
  4638.  <li><p><span style="background-color: transparent;">Newsletter signups </span></p></li>
  4639.  <li><p><span style="background-color: transparent;">Demo signups</span></p></li>
  4640.  <li><p><span style="background-color: transparent;">Content downloads </span></p></li>
  4641.  <li><p><span style="background-color: transparent;">Purchases</span></p></li>
  4642.  <li><p><span style="background-color: transparent;">Subscriptions</span></p></li>
  4643.  <li><p><span style="background-color: transparent;">Donations </span></p></li>
  4644.  <li><p><span style="background-color: transparent;">Free exposure   </span></p></li>
  4645. </ul>
  4646. <p><br /></p>
  4647. <p><span style="background-color: transparent;">To that end, blogging is often associated with having a strong organic search engine optimization (SEO) strategy—and for good reason. Blogs offer a space to produce fresh, creative and highly targeted content. </span></p>
  4648. <p><br /></p>
  4649. <p><br /></p>
  4650. <figure><img src="https://static.wixstatic.com/media/5af200_33907c101fe54856a05d1e571157bac1~mv2.png/v1/fit/w_924,h_615,al_c,q_80/file.png"alt="blog example - is blogging still worth it"></figure>
  4651. <p><br /></p>
  4652. <p><br /></p>
  4653. <p><span style="background-color: transparent;">As Google further prioritizes “people-first” content, blogs are where brands and professionals can let their hair down and speak at greater length about the topics that their consumers care about. With a blog, you can touch on everything from “how to potty train my puppy” to “why do I need to hire [your service]?” </span></p>
  4654. <p><br /></p>
  4655. <p><span style="background-color: transparent;">And if I’ve learned anything from managing business blogs for nearly a decade, it’s that having a place to build up your authority and credibility as a business is invaluable. With so many businesses vying for attention, blogs give your audience a non-intimidating way to get to know your brand and gauge if there’s a good fit. (Google, for that matter, will appreciate and often reward demonstrated expertise, too.) </span></p>
  4656. <p><br /></p>
  4657. <p><br /></p>
  4658. <h2><span style="background-color: transparent;">Is blogging too saturated in 2024?</span></h2>
  4659. <p><br /></p>
  4660. <p><span style="background-color: transparent;">Of course, we can’t forget to address the elephant in the room. The </span><a href="https://www.wix.com/encyclopedia/definition/blogosphere" target="_blank"><span style="background-color: transparent;">blogosphere</span></a><span style="background-color: transparent;"> is without a doubt crowded. It’s estimated that there are more than </span><a href="https://optinmonster.com/blogging-statistics/" target="_blank"><span style="background-color: transparent;">600 million active blogs</span></a><span style="background-color: transparent;"> today. </span></p>
  4661. <p><br /></p>
  4662. <p><span style="background-color: transparent;">However, consider these statistics: </span></p>
  4663. <p><br /></p>
  4664. <ul>
  4665.  <li><p><span style="background-color: transparent;">Websites with active blogs have 434% more indexed pages and 97% more inbound links (i.e., links from other blogs that assist with visibility, authority and overall online rankings) than those without (</span><a href="https://www.bkacontent.com/advantages-of-blogging-for-business/#:~:text=Moreover%2C%20websites%20with%20active%20blogs,means%20more%20opportunities%20to%20rank." target="_blank"><span style="background-color: transparent;">BKA Content</span></a><span style="background-color: transparent;">)</span>
  4666. </p></li>
  4667.  <li><p><span style="background-color: transparent;">Companies with a blog get 55% more site visitors than those without (</span><a href="https://www.hubspot.com/marketing-statistics" target="_blank"><span style="background-color: transparent;">HubSpot</span></a><span style="background-color: transparent;">)</span>
  4668. </p></li>
  4669.  <li><p><span style="background-color: transparent;">82% of consumers feel more positively about a company after reading their content (</span><a href="https://www.demandmetric.com/content/content-marketing-infographic" target="_blank"><span style="background-color: transparent;">Demand Metric</span></a><span style="background-color: transparent;">)</span>
  4670. </p></li>
  4671.  <li><p><span style="background-color: transparent;">Content marketing costs 62% less than traditional marketing while generating about three times as many leads per dollar spent (</span><a href="https://www.demandmetric.com/content/content-marketing-infographic" target="_blank"><span style="background-color: transparent;">Demand Metric</span></a><span style="background-color: transparent;">)</span></p></li>
  4672. </ul>
  4673. <p><br /></p>
  4674. <p><span style="background-color: transparent;">Some more food for thought: while there’s no shortage of bloggers in the world, you’re not realistically competing against all 600 million blogs out there. Maybe not even a fraction of that. Every search engine result page (SERP) is different; from an SEO perspective, competition is all relative. </span></p>
  4675. <p><br /></p>
  4676. <p>“It&apos;s true that many niches are saturated. But with a unique angle or untapped sub-niche, you can still stand out,” says Rebecca. “For example, let’s say you want to write about soccer. You may really struggle to rank for a keyword like ‘soccer’ that gets hundreds of thousands of hits each month. However, something like ‘soccer drills’ that still gets thousands of searches but is far less competitive could be well within your reach.” </p>
  4677. <p><br /></p>
  4678. <p><span style="background-color: transparent;">Competing on SERPs may, in reality, be far easier than competing on other channels (such as paid channels) where the biggest spender often gets the most exposure. </span></p>
  4679. <p><br /></p>
  4680. <p><span style="background-color: transparent;">Not to mention, when it comes to SEO, you won’t necessarily be competing with the behemoths of your industry whose reputations dwarf many others. Rather, it’s entirely possible that you’ll be competing with blogs in the same weight class; by strategically targeting long-tail keywords, you can avoid ultra-competitive SERPs and still reach a relevant audience. </span></p>
  4681. <p><br /></p>
  4682. <p><br /></p>
  4683. <figure><img src="https://static.wixstatic.com/media/46e2e0_db28123dd0804dc2a60ebf7bf09f67dc~mv2.png/v1/fit/w_1000,h_899,al_c,q_80/file.png"alt="is blogging still worth it, blog example"></figure>
  4684. <p><br /></p>
  4685. <p><br /></p>
  4686. <h2><span style="background-color: transparent;">Is blogging still worth it, profitability-wise? </span></h2>
  4687. <p><br /></p>
  4688. <p><span style="background-color: transparent;">The other question we frequently get asked: How easy is it to make </span><a href="https://www.wix.com/blog/how-to-make-money-blogging" target="_blank"><span style="background-color: transparent;">money with blogging</span></a><span style="background-color: transparent;">? To say blogging is easy would be a lie, similar to saying that by posting a few YouTube videos, you’re bound to get rich and become an influencer overnight. </span></p>
  4689. <p><br /></p>
  4690. <p><span style="background-color: transparent;">With that said, blogging can, in fact, be a profitable venture (we can personally testify to this). It takes grit and commitment, but there are a variety of ways to </span><a href="https://www.wix.com/blog/how-to-monetize-blog" target="_blank"><span style="background-color: transparent;">monetize your blog</span></a><span style="background-color: transparent;"> in the long run:</span></p>
  4691. <p><br /></p>
  4692. <ul>
  4693.  <li><p><span style="background-color: transparent;">Using your content to promote your own products, events or services </span></p></li>
  4694.  <li><p><span style="background-color: transparent;">Selling digital products, like eBooks, online courses and reports </span></p></li>
  4695.  <li><p><span style="background-color: transparent;">Participating in </span><a href="https://www.wix.com/blog/what-is-affiliate-marketing" target="_blank"><span style="background-color: transparent;">affiliate marketing</span></a><span style="background-color: transparent;"> programs and showcasing third-party products or services in your blogs </span></p></li>
  4696.  <li><p><span style="background-color: transparent;">Accepting sponsored posts </span></p></li>
  4697.  <li><p><span style="background-color: transparent;">Displaying ads on your site </span></p></li>
  4698.  <li><p><span style="background-color: transparent;">Gating members-only content </span></p></li>
  4699. </ul>
  4700. <p><br /></p>
  4701. <p><br /></p>
  4702. <figure><img src="https://static.wixstatic.com/media/46e2e0_5553b75187264562aedd72afe99ead13~mv2.png/v1/fit/w_925,h_869,al_c,q_80/file.png"alt="is blogging still worth it, making money"></figure>
  4703. <p><br /></p>
  4704. <p><br /></p>
  4705. <p><span style="background-color: transparent;">The exact monetary potential of a blog ranges wildly. Some bloggers may make a few thousand dollars a month, while others with large audiences may make over $100,000 a month. </span></p>
  4706. <p><br /></p>
  4707. <p>“If you&apos;re looking to monetize your blog, you need to treat it like <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">starting a business</a> from the start,” says Rebecca. She adds:</p>
  4708. <p><br /></p>
  4709. <p><br /></p>
  4710. <p><br /></p>
  4711. <h2><span style="background-color: transparent;">Starting a blog in 2024—and how to make it worth your time </span></h2>
  4712. <p><br /></p>
  4713. <p><span style="background-color: transparent;">So, how do you get started? Here&apos;s a quick overview of what blogging will entail. </span></p>
  4714. <p><br /></p>
  4715. <p><br /></p>
  4716. <h3><span style="background-color: transparent;">01. Choose one audience to focus on </span></h3>
  4717. <p><br /></p>
  4718. <p><a href="https://www.wix.com/blog/blog-niche-ideas" target="_blank"><span style="background-color: transparent;">Choosing the right blog niche</span></a><span style="background-color: transparent;"> is the first step to any successful blog journey. Just like how your business can’t be for everyone, your blog can’t be either. </span></p>
  4719. <p><br /></p>
  4720. <p><span style="background-color: transparent;">The easiest way to start is by thinking about the community that you’re a part of, or the audience that you already engage through your business. In either case, you’ll still want to do your due diligence (i.e., talk to people and ask what kind of content they’d like to see, perform competitive research and scour other resources at your disposal to understand your audience’s needs). </span></p>
  4721. <p><br /></p>
  4722. <p><span style="background-color: transparent;">Go beyond saying that you want to create a fashion blog. Narrow your audience down to the core demographics, interests and values of your target reader. </span></p>
  4723. <p><br /></p>
  4724. <p><span style="background-color: transparent;">Speaking from personal experience, this will pay dividends in the long run. It’s much easier to broaden your scope in the future, as opposed to refocusing your content if your blog starts out too broad. </span></p>
  4725. <p><br /></p>
  4726. <p><span style="background-color: transparent;">This is why Wix has several distinct publications: </span></p>
  4727. <p><br /></p>
  4728. <ul>
  4729.  <li><p><span style="background-color: transparent;">The Wix Blog (the one you’re reading now), dedicated to small business owners and entrepreneurs seeking to grow their online businesses</span>
  4730. </p></li>
  4731.  <li><p><a href="https://www.wix.com/studio/blog" target="_blank"><span style="background-color: transparent;">Wix FWD</span></a><span style="background-color: transparent;"> for agency owners and web professionals </span>
  4732. </p></li>
  4733.  <li><p><a href="https://www.wix.com/seo/learn" target="_blank"><span style="background-color: transparent;">Wix SEO Hub</span></a><span style="background-color: transparent;"> for SEO and marketing professionals </span></p></li>
  4734. </ul>
  4735. <p><br /></p>
  4736. <p><span style="background-color: transparent;">Each has a team fully invested in delivering content that satisfies what each of these audiences actually wants to read. Moreover, each blog embodies the language and interests of its core readers—and no two blogs share the same anatomy. </span></p>
  4737. <p><br /></p>
  4738. <p><br /></p>
  4739. <figure><img src="https://static.wixstatic.com/media/5af200_b6eae3a1b1ac4ee6905341e58e18a28b~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="is blogging still worth it - choose a niche"></figure>
  4740. <p><br /></p>
  4741. <h3></h3>
  4742. <p><br /></p>
  4743. <h3><span style="background-color: transparent;">02. Pick the right platform to design and host your blog</span></h3>
  4744. <p><br /></p>
  4745. <p><span style="background-color: transparent;">When it comes to building your blog, the </span><a href="https://www.wix.com/start/blog" target="_blank"><span style="background-color: transparent;">blog maker</span></a><span style="background-color: transparent;"> and </span><a href="https://www.wix.com/free/web-hosting" target="_blank"><span style="background-color: transparent;">web hosting service</span></a><span style="background-color: transparent;"> you choose matter. These make up the bones of your publication. Without a sturdy foundation, your blog may be susceptible to costly risks. Think: poor </span><a href="https://www.wix.com/website-security" target="_blank"><span style="background-color: transparent;">website security</span></a><span style="background-color: transparent;"> that leaves you exposed to hackers or other bad actors. Or, poor </span><a href="https://www.wix.com/performance" target="_blank"><span style="background-color: transparent;">site performance</span></a><span style="background-color: transparent;"> that leads to slow-loading pages or spotty </span><a href="https://www.wix.com/encyclopedia/definition/uptime" target="_blank"><span style="background-color: transparent;">uptime</span></a><span style="background-color: transparent;">. </span></p>
  4746. <p><br /></p>
  4747. <p><span style="background-color: transparent;">You’ll want to work with a trustworthy provider who can support your blog, both now and as it grows. We’d be remiss not to recommend </span><a href="https://www.wix.com" target="_blank"><span style="background-color: transparent;">Wix</span></a><span style="background-color: transparent;">. Wix takes extra care in creating a safe, stable environment for all of its users. Plus, our platform offers easy-to-use tools for </span><a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"><span style="background-color: transparent;">making a website</span></a><span style="background-color: transparent;">, including </span><a href="https://www.wix.com/website/templates/html/blog" target="_blank"><span style="background-color: transparent;">blog templates</span></a><span style="background-color: transparent;"> and an </span><a href="https://www.wix.com/ai-website-builder" target="_blank"><span style="background-color: transparent;">AI website builder</span></a><span style="background-color: transparent;"> that can whip up a site for you in minutes. </span></p>
  4748. <p><br /></p>
  4749. <p><span style="background-color: transparent;">Make sure that you have the tools you need to create an attractive website </span><em><span style="background-color: transparent;">and</span></em><span style="background-color: transparent;"> monetize it as you envision. (Wix, for example, has built-in marketing and analytics tools, as well as tools to manage eCommerce sales, events, donations and online bookings. You’ve also got AI-powered capabilities for SEO, emails and more to help you run more efficiently.) </span></p>
  4750. <p><br /></p>
  4751. <p><br /></p>
  4752. <figure><img src="https://static.wixstatic.com/media/5af200_e52476486b5d4b77a11c70ad1e097a9d~mv2.png/v1/fit/w_928,h_616,al_c,q_80/file.png"alt="is blogging still worth it - use wix blog maker"></figure>
  4753. <p><br /></p>
  4754. <p><br /></p>
  4755. <h3><span style="background-color: transparent;">03. Think of a catchy blog name </span></h3>
  4756. <p><br /></p>
  4757. <p><span style="background-color: transparent;">Your blog’s name will be instrumental in developing a recognizable, memorable brand around your publication. If you’re stumped, try a </span><a href="https://www.wix.com/tools/business-name-generator/industry/blog" target="_blank"><span style="background-color: transparent;">free blog name generator</span></a><span style="background-color: transparent;">. Bounce around ideas with trusted friends or connections, and check that the matching </span><a href="https://www.wix.com/domain/domain-name-search" target="_blank"><span style="background-color: transparent;">domain name</span></a><span style="background-color: transparent;"> is available prior to committing. </span></p>
  4758. <p><br /></p>
  4759. <p><br /></p>
  4760. <figure><img src="https://static.wixstatic.com/media/46e2e0_ee7be51e5a954dd69e866df7773c3a5a~mv2.png/v1/fit/w_1000,h_938,al_c,q_80/file.png"alt="is blogging worth it, choose a blog name"></figure>
  4761. <p><br /></p>
  4762. <p><br /></p>
  4763. <h3><span style="background-color: transparent;">04. Brush up on your SEO skills </span></h3>
  4764. <p><br /></p>
  4765. <p><span style="background-color: transparent;">While you don’t need to be an SEO mastermind to get started, you’ll want to be somewhat familiar with SEO. SEO itself can get very technical and nuanced, but having a base knowledge of how it works can help you create content that has a real chance of ranking on search engines.</span></p>
  4766. <p><br /></p>
  4767. <p><span style="background-color: transparent;">At minimum, you’ll want to perform proper keyword research. Start by identifying terms and phrases that potential readers might use to search for information. Free tools like Google Trends or Google Keyword Planner can help at this stage (though keep in mind that Google Keyword Planner is tailored towards advertisers, so metrics regarding competition around a keyword are specific to paid search). Other popular keyword research tools include Semrush or Ahrefs. </span></p>
  4768. <p><br /></p>
  4769. <p><span style="background-color: transparent;">Consider multiple factors around keywords, such as:</span></p>
  4770. <p><br /></p>
  4771. <ul>
  4772.  <li><p><span style="background-color: transparent;"><strong>Search volume: </strong></span><span style="background-color: transparent;">The amount of monthly searches a term or phrase gets </span>
  4773. </p></li>
  4774.  <li><p><span style="background-color: transparent;"><strong>Search intent: </strong></span><span style="background-color: transparent;">The motivations of most searchers (e.g., are they looking to make a purchase? Researching a specific brand? Just browsing for information?) </span>
  4775. </p></li>
  4776.  <li><p><span style="background-color: transparent;"><strong>Relevance: </strong></span><span style="background-color: transparent;">How important a topic is to your audience and/or brand</span>
  4777. </p></li>
  4778.  <li><p><span style="background-color: transparent;"><strong>Organic competition:</strong></span><span style="background-color: transparent;"> The types of pages that actually appear on the SERP (will you be competing against other blogs, or are you seeing a lot of news sites and product pages rank?)</span>
  4779. </p></li>
  4780.  <li><p><span style="background-color: transparent;"><strong>Branded vs. unbranded: </strong></span><span style="background-color: transparent;">What words are people already searching to find your brand or brands like yours? On the flip side, what general topics are they searching to find products, services or advice that relate to your business? </span>
  4781. </p></li>
  4782.  <li><p><span style="background-color: transparent;"><strong>Short-tail vs. long-tail: </strong></span><span style="background-color: transparent;">What are some popular keywords and variations of them that you could target?</span></p></li>
  4783. </ul>
  4784. <p><br /></p>
  4785. <p><span style="background-color: transparent;">Create a bank of keywords that you can start targeting with different pieces of content. Keep in mind that one blog will likely rank for multiple keywords (if two terms are very similar, you could potentially rank for both in one article), and that ranking isn’t simply determined by how many times a word appears in your article. In fact, search engines may penalize you if they think you’re trying to game the system. </span></p>
  4786. <p><br /></p>
  4787. <p><span style="background-color: transparent;">Here are some general best practices to keep in mind when blogging: </span></p>
  4788. <p><br /></p>
  4789. <ul>
  4790.  <li><p><span style="background-color: transparent;">Incorporate relevant keywords naturally into titles, headings, body text, meta descriptions, and URLs.</span></p></li>
  4791.  <li><p><span style="background-color: transparent;">Prioritize high-quality, experience-based content that fully addresses a topic that your audience is interested in. </span></p></li>
  4792.  <li><p><span style="background-color: transparent;">Organize your posts with header tags (H1, H2, H3, etc.) to enhance readability.</span></p></li>
  4793.  <li><p><span style="background-color: transparent;">Optimize meta titles, descriptions and image alt text for every blog (use </span><a href="https://support.wix.com/en/article/creating-seo-tags-using-ai" target="_blank"><span style="background-color: transparent;">AI to assist with meta tags</span></a><span style="background-color: transparent;"> if you need).</span></p></li>
  4794.  <li><p><span style="background-color: transparent;">Link to other relevant content on your blog to spread link equity and keep readers engaged.</span></p></li>
  4795.  <li><p><span style="background-color: transparent;">Ensure your blog is easy to view on mobile devices.</span></p></li>
  4796.  <li><p><span style="background-color: transparent;">Have a distribution plan in place for your blogs to proactively drive engagement or earn backlinks to your content that prove the credibility of your blog to search engines. </span></p></li>
  4797. </ul>
  4798. <p><br /></p>
  4799. <p><span style="background-color: transparent;"><strong>Need an extra hand? Wix’s </strong></span><a href="https://www.wix.com/seo" target="_blank"><span style="background-color: transparent;"><strong>SEO features</strong></span></a><span style="background-color: transparent;"><strong> can keep you on the right track.   </strong></span></p>
  4800. <p><br /></p>
  4801. <p><br /></p>
  4802. <h3><span style="background-color: transparent;">05. Create a well-rounded content calendar </span></h3>
  4803. <p><br /></p>
  4804. <p><span style="background-color: transparent;">All in all, a strong content calendar requires a delicate balance between optimizing for SEO and providing genuine value to your readers. Your content should always provide value to your audience, whether by answering their top questions or offering entertainment (as examples). </span></p>
  4805. <p><span style="background-color: transparent;">Avoid common pitfalls like being too self-minded and only publishing content that serves to promote your brand. Or, only pumping the same type of content (similar to when your favorite TV show starts to become too redundant or predictable). </span></p>
  4806. <p><br /></p>
  4807. <p><span style="background-color: transparent;">Think of various topics—as well as formats—to showcase in your publication. Experiment with blogs that cover trends, tutorials, expert tips, opinions and more. See what sticks with your audience and lean into those things. </span></p>
  4808. <p><br /></p>
  4809. <p><span style="background-color: transparent;">As you create your calendar, use tools like Google Calendar or Trello to plan your content themes, keywords and publication dates ahead of time. Consistency is key to blogging. Set an achievable goal—one that you can commit to for the better part of a year at least. </span></p>
  4810. <h3></h3>
  4811. <p><br /></p>
  4812. <figure><img src="https://static.wixstatic.com/media/46e2e0_b079ff6c6a6347b3b99c9dd5ffc4ab62~mv2.png/v1/fit/w_1000,h_792,al_c,q_80/file.png"alt="is blogging still worth it, blog publishing schedule"></figure>
  4813. <p><br /></p>
  4814. <p><br /></p>
  4815. <h3><span style="background-color: transparent;">06. Promote and maintain your content </span></h3>
  4816. <p><br /></p>
  4817. <p><span style="background-color: transparent;">Your content isn’t going to sell itself, especially not at first. “Grease the wheels” of your new publication by incorporating strategies like </span><a href="https://www.wix.com/features/email-marketing" target="_blank"><span style="background-color: transparent;">email marketing</span></a><span style="background-color: transparent;"> and social media promotion to drum up attention around your articles. </span></p>
  4818. <p><br /></p>
  4819. <p><span style="background-color: transparent;">Invite people to contribute to your blog. Ask them to write for you or participate in interviews, or conversely, contribute to their platforms. As with spreading the word about any new business venture, you’ll want to build out multiple ways to distribute your content. Note how one blog can yield multiple social media posts, emails and even videos that point back to your blog. </span></p>
  4820. <p><br /></p>
  4821. <p><span style="background-color: transparent;">Behind the scenes, your investment in SEO will hopefully work its magic as well. Over time, you should see “passive,” organic traffic coming in through your optimized articles. However, make sure to also revisit old articles and update or expand upon them as needed. Avoid letting old content collect dust on the shelf. </span></p>
  4822. <p><br /></p>
  4823. <p>According to Rebecca:</p>
  4824. <p><br /></p>
  4825. <p><br /></p>
  4826. <p><br /></p>
  4827. <h2><span style="background-color: transparent;">How to make sure your blog stays relevant: 9 quick tips </span></h2>
  4828. <p><br /></p>
  4829. <p><span style="background-color: transparent;">To keep your blog fresh and relevant throughout the years, here are some tips to keep in mind: </span></p>
  4830. <p><br /></p>
  4831. <ol>
  4832.  <li><p><span style="background-color: transparent;"><strong>Define a unique value proposition (UVP)</strong></span><span style="background-color: transparent;">. Clearly define (and demonstrate) what makes your blog different and why readers should choose it over others.</span>
  4833. </p></li>
  4834.  <li><p><span style="background-color: transparent;"><strong>Be consistent with your branding</strong></span><span style="background-color: transparent;">: Use a consistent tone of voice, visual style and messaging so that people view your blog as an extension of your brand.</span>
  4835. </p></li>
  4836.  <li><p><span style="background-color: transparent;"><strong>Talk about what you know. </strong></span><span style="background-color: transparent;">Focus on topics that you have experience in and avoid simply regurgitating what you see on the internet. If you want to delve into uncharted waters, partner with people who </span><em><span style="background-color: transparent;">do </span></em><span style="background-color: transparent;">know that space well.</span>
  4837. </p></li>
  4838.  <li><p><span style="background-color: transparent;"><strong>Use AI—without </strong></span><em><span style="background-color: transparent;"><strong>over-relying</strong></span></em><span style="background-color: transparent;"><strong> on it. </strong></span><span style="background-color: transparent;">While AI can be a great tool for proofreading or jazzing up your work, Google and your readers are developing a sixth sense for content that lacks authenticity. Remember to always have the final word over your content; don’t simply rely on AI to churn out work for you. Learn more about </span><a href="https://www.wix.com/blog/how-to-use-ai-to-write-blog-posts" rel="noreferrer" target="_blank">using AI to write your blog posts. </a>
  4839. </p></li>
  4840.  <li><p><span style="background-color: transparent;"><strong>Stay ahead of trends. </strong></span><span style="background-color: transparent;">Keep an eye on trending topics as they crop up on SERPs, social media, customer convos or other forums that you’re a part of. Produce timely blogs and don’t be afraid to try new ideas, whether it’s a different content topic, format or promotion strategy.</span>
  4841. </p></li>
  4842.  <li><p><span style="background-color: transparent;"><strong>Embrace multimedia.</strong></span><span style="background-color: transparent;"> Social media has changed how the world consumes content. Incorporate videos, podcasts and infographics to cater to diverse content consumption preferences.</span>
  4843. </p></li>
  4844.  <li><p><span style="background-color: transparent;"><strong>Focus on evergreen content: </strong></span><span style="background-color: transparent;">While timely posts are important, evergreen content remains relevant and valuable over time. Balancing both types of content can help attract new readers while keeping your existing audience engaged.</span>
  4845. </p></li>
  4846.  <li><p><span style="background-color: transparent;"><strong>Refresh old content:</strong></span><span style="background-color: transparent;"> Periodically review and update your older posts with new information to ensure that your content remains accurate and valuable.</span>
  4847. </p></li>
  4848.  <li><p><span style="background-color: transparent;"><strong>Listen to feedback</strong></span><span style="background-color: transparent;">: Pay attention to reader feedback and analytics to understand what works and what doesn’t. Use this information to refine your content strategy and improve the overall reader experience.</span>
  4849. </p></li>
  4850. </ol>
  4851. <p><br /></p>
  4852. <h2><span style="background-color: transparent;">Current and future blogging trends to pay attention to </span></h2>
  4853. <p><br /></p>
  4854. <p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">The blogging landscape is constantly changing. Between the rise of “new-age” tech and shifting consumer preferences, there’s a lot to bear in mind when it comes to being a content creator today. Below are several blogging-related trends that Wix experts have already identified as things to keep your eye on. </span></span></p>
  4855. <p><br /></p>
  4856. <p><br /></p>
  4857. <h3>Visual storytelling    </h3>
  4858. <p><br /></p>
  4859. <p>The future of blogging is more than just text. In the coming years, it will be extra critical to create immersive experiences using various modes of visual storytelling. </p>
  4860. <p><br /></p>
  4861. <p>“More bloggers have been integrating social media posts and reels as visual aids in their content,&quot; says Ophyr Hanan, blog growth and SEO strategist at Wix.</p>
  4862. <p><br /></p>
  4863. <p><br /></p>
  4864. <p><br /></p>
  4865. <h3>Expertise</h3>
  4866. <p><br /></p>
  4867. <p>According to <a href="https://www.wix.com/seo/learn/experts/george-nguyen" rel="noreferrer" target="_blank">George Nguyen</a>, director of SEO editorial at Wix: </p>
  4868. <p><br /></p>
  4869. <p><br /></p>
  4870. <p>&quot;Interestingly, SMB owners are usually the ones actually doing the work and creating the content, making them uniquely positioned,&quot; he adds, &quot;whereas bigger companies have content teams that are more focused on the publication process than being true to the subject matter.&quot;</p>
  4871. <p><br /></p>
  4872. <p><br /></p>
  4873. <h3>Voice search optimization </h3>
  4874. <p><br /></p>
  4875. <p>For many years, bloggers have been hyper-focused on search engine optimization. But voice search continues to peek its head over the horizon. </p>
  4876. <p><br /></p>
  4877. <p>“We still have a ways to go, but soon, voice search will be far more prevalent than it is today. We already see people using virtual assistants every day, whether through their phones, smart TVs or smart watches,&quot; says Giorgia Foscarini, team lead of international blogs at Wix. &quot;So, it wouldn’t hurt for bloggers to hop on this trend early. Optimize your content for voice search by addressing conversational queries. Think about how people would actually speak into their devices, and tailor your writing accordingly.” </p>
  4878. <p><br /></p>
  4879. <p><br /></p>
  4880. <h3>Authenticity</h3>
  4881. <p><br /></p>
  4882. <p>&quot;Authenticity&quot; shouldn&apos;t just be treated as a buzzword, but rather given its own strategy and attention. According to Judit Ruiz Ricart, blog strategy expert at Wix:</p>
  4883. <p><br /></p>
  4884. <p><br /></p>
  4885. <p>&quot;Sharing personal experiences and insights not only humanizes your content, but also adds a unique value that cannot be found elsewhere,&quot; she says. &quot;As a result, your blog becomes a one-of-a-kind source of knowledge amidst an ocean of reshared curated content, allowing you to build trust and authentic connections with your readers while strengthening your expertise.&quot;</p>
  4886. <p><br /></p>
  4887. <h3></h3>
  4888. <h3>Multichannel distribution</h3>
  4889. <p><br /></p>
  4890. <p>Publishing on your blog alone is no longer enough to encourage engagement and generate traffic. Think bigger with your distribution, advises Kylie Goldstein, channels and partnerships manager at Wix.</p>
  4891. <p><br /></p>
  4892. <p>&quot;In terms of blogging, I think that narrowing in on diversified content distribution is key. Spreading blog content across various channels, including social media, email newsletters and even more niche platforms, is the hidden ingredient for an expanded reach and better engagement,&quot; she says. </p>
  4893. <p><br /></p>
  4894. <p><br /></p>
  4895. <h3>Repurposed content</h3>
  4896. <p><br /></p>
  4897. <p>Once a trend, now a key part of any content strategy—repurposing content will continue to remain relevant moving forward. &quot;Repurposing blog posts into engaging content is an effective way to distribute content and drive website traffic,&quot; says Dor Cohen, distribution specialist at Wix. </p>
  4898. <p><br /></p>
  4899. <p><br /></p>
  4900. <p>&quot;Website content can be repackaged into multiple creative assets to share across your channels, eye-catching images and videos distributed on Instagram and TikTok can capture attention, enticing viewers to visit your website for the full story,&quot; he explains. </p>
  4901. <p><br /></p>
  4902. <p><br /></p>
  4903. <h2><span style="background-color: transparent;">So, is blogging still worth it?</span></h2>
  4904. <p><br /></p>
  4905. <p><span style="background-color: transparent;">If you’re asking for our personal opinion—then it’s a resounding yes. Our blog has connected us with millions of people around the world, who have not only supported us with their business but have also broadened our perspectives. Our blog is an investment, let’s not forget. We’re constantly updating it and thinking of ways to improve it. But it’s the gift that keeps on giving and something we’ll always cherish.  </span></p>
  4906. <p><br /></p>]]></content:encoded></item><item><title><![CDATA[10 best email subject lines to boost your open rates]]></title><description><![CDATA[How many times have you logged into your email only to see it’s overloaded with businesses trying to get your attention? When that...]]></description><link>https://www.wix.com/blog/10-types-of-email-subject-lines-that-guarantee-engagement</link><guid isPermaLink="false">644127cc9f24e4410be2812b</guid><category><![CDATA[Marketing Insights]]></category><pubDate>Thu, 21 Mar 2024 11:23:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5af200_f22655e9ff3e4b76bb867a9746b3b55b~mv2.png/v1/fit/w_1000,h_912,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dana Meir</dc:creator><content:encoded><![CDATA[<p><br /></p>
  4907. <figure><img src="https://static.wixstatic.com/media/5af200_f22655e9ff3e4b76bb867a9746b3b55b~mv2.png/v1/fit/w_1000,h_912,al_c,q_80/file.png"alt="email subject lines"></figure>
  4908. <p> </p>
  4909. <p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">How many times have you logged into your email only to see it’s overloaded with businesses trying to get your attention? When that happens, like most of us, you probably go on a deleting rampage. As a business owner, one of your goals is to make sure your customers want to open (and read) your emails. You don’t want to be one of those automatically deleted newsletters. So how can you guarantee you get your subscribers’ attention?</span></span></p>
  4910. <p><br /></p>
  4911. <p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">Let’s back up for a second. Email marketing, as a</span></span><a href="https://www.wix.com/blog/marketing-strategies" target="_blank"><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> </span></span></a><a href="https://www.wix.com/blog/marketing-strategies" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">marketing strategy</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">, is one of the best ways to get right in your customers’ personal space and with Wix</span></span><a href="https://www.wix.com/ascend/email-marketing" target="_blank"><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> </span></span></a><a href="https://www.wix.com/ascend/email-marketing" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">Email Marketing</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> you can send and share emails in minutes (learn how to</span></span><a href="https://www.wix.com/blog/how-to-connect-your-email-to-your-wix-website" target="_blank"><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> </span></span></a><a href="https://www.wix.com/blog/how-to-connect-your-email-to-your-wix-website" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">connect your email to your Wix website</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">). But you have to remember that your business is one of many others with the same access to that special spot, and you only have one chance to draw them in. The key to getting more reads?</span></span></p>
  4912. <p><br /></p>
  4913. <p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">A powerful subject line.</span></span></p>
  4914. <p><br /></p>
  4915. <p><br /></p>
  4916. <h2><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"><strong>What is an email subject line?</strong></span></span></h2>
  4917. <p><br /></p>
  4918. <p><span style="color: rgb(31, 31, 31);"><span style="background-color: rgb(255, 255, 255);">When you’re learning about </span></span><a href="https://www.wix.com/blog/what-is-email-marketing" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: rgb(255, 255, 255);">what email marketing is</span></span></a><span style="color: rgb(31, 31, 31);"><span style="background-color: rgb(255, 255, 255);">, one of the first things you need to know about is the email subject line. It’s the first line of text that your readers see when they receive an email</span></span><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">, their first impression</span></span><span style="color: rgb(31, 31, 31);"><span style="background-color: rgb(255, 255, 255);">. Your subject line is a brief yet powerful opportunity to communicate the purpose of your email. </span></span><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">Typically 50-70 characters long, it’s used to summarize the content of your email and entice the recipient to open it.</span></span></p>
  4919. <p><br /></p>
  4920. <p><br /></p>
  4921. <h2>Why is a good email subject line important? </h2>
  4922. <p><br /></p>
  4923. <p>A good subject line is an important <a href="https://www.wix.com/blog/free-email-marketing-tools" target="_blank">email marketing tool</a> because it’s the first thing that recipients see. It is their first impression of your email, and it can make or break whether they open it or not.</p>
  4924. <p><br /></p>
  4925. <p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">Here are some reasons why a good email subject line is important:</span></span></p>
  4926. <p><br /></p>
  4927. <ul>
  4928.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"><strong>It boosts open rates.</strong></span></span><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"> With so many emails flooding inboxes every day, it can be difficult for your email to stand out. A good subject line will help your email get noticed and increase the chances of it being opened. In general, emails with good subject lines have a higher average open rate than emails with bad subject lines. </span></span></p></li>
  4929.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"><strong>It sets expectations. </strong></span></span><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">The subject line should give recipients a good idea of what the email is about. This will help them decide whether or not to open it.</span></span></p></li>
  4930.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"><strong>It encourages engagement. </strong></span></span><span style="color: rgb(31, 31, 31);"><span style="background-color: rgb(255, 255, 255);">With the right subject line, recipients are more likely to read the entire email and engage with it. If the subject line indicates that the offer is time-sensitive or that the information is important, your readers will be more likely to take action immediately.</span></span></p></li>
  4931.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"><strong>It helps you track your results. </strong></span></span><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">You can use email marketing software to track how many people open your emails. This information can help you determine which subject lines are most effective and improve your email marketing campaigns.</span></span>
  4932.  
  4933.  </p></li>
  4934. </ul>
  4935. <h2>10 types of subject lines worth trying </h2>
  4936. <p><br /></p>
  4937. <p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">Poorly written (or lazy) subject lines are one of the most common</span></span><a href="https://www.wix.com/blog/10-email-mistakes-you-must-avoid" target="_blank"><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> </span></span></a><a href="https://www.wix.com/blog/10-email-mistakes-you-must-avoid" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">email mistakes</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">. And while a basic formula might not work all the time, it&apos;s worth heeding these guidelines. To help you out, we&apos;ve also gathered 10 types of subject lines that are sure to grab your readers’ attention. Check out the examples below.</span></span></p>
  4938. <p><br /></p>
  4939. <ol>
  4940.  <li><p><a href="#5ensl" rel="noopener noreferrer">The reminder</a></p></li>
  4941.  <li><p><a href="#edkkl" rel="noopener noreferrer">The funny one</a></p></li>
  4942.  <li><p><a href="#er8ec" rel="noopener noreferrer">The command</a></p></li>
  4943.  <li><p><a href="#7vng" rel="noopener noreferrer">The beneficial one</a></p></li>
  4944.  <li><p><a href="#573sm" rel="noopener noreferrer">The teaser</a></p></li>
  4945.  <li><p><a href="#9969d" rel="noopener noreferrer">The ego</a></p></li>
  4946.  <li><p><a href="#ell1e" rel="noopener noreferrer">The personal one</a></p></li>
  4947.  <li><p><a href="#7m94l" rel="noopener noreferrer">The emotional one</a></p></li>
  4948.  <li><p><a href="#8e0jn" rel="noopener noreferrer">The reverse psychology one</a></p></li>
  4949.  <li><p><a href="#c9dm8" rel="noopener noreferrer">The FOMO one</a></p></li>
  4950. </ol>
  4951. <p><br /></p>
  4952. <p> </p>
  4953. <h3>01. The reminder: &quot;Only 24 hours left to get 50% off on our summer sandals&quot;</h3>
  4954. <p><br /></p>
  4955. <p>Time is money, and that is why you should include urgency when drafting your emails. Sometimes you need to make sure that your clients know that FOMO (<strong>F</strong>ear <strong>o</strong>f <strong>M</strong>issing <strong>O</strong>ut) is indeed a real thing.</p>
  4956. <p><br /></p>
  4957. <p><br /></p>
  4958. <figure><img src="https://static.wixstatic.com/media/72c0b2_8b48a0914b314742994933d267fd510c~mv2.png/v1/fit/w_924,h_339,al_c,q_80/file.png"alt="the reminder email subject line"></figure>
  4959. <p><br /></p>
  4960. <p> </p>
  4961. <h3>02. The funny one: &quot;What underwear should you wear on No Pants Day?&quot;</h3>
  4962. <p><br /></p>
  4963. <p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">If you’re able to put a smile on their faces, you’re pretty much guaranteed to get them to click. Try to be whimsical with your content and don’t be scared to make fun of yourself and your brand. Don’t roast and humiliate your business, but try to spice up your text with a bit of humor. Doing so will give you that approachable angle that is needed when trying to invade that personal email space.</span></span></p>
  4964. <p><br /></p>
  4965. <p> </p>
  4966. <h3>03. The command: &quot;Eat this today and you’ll get a six pack!&quot;</h3>
  4967. <p><br /></p>
  4968. <p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">Commands work well in email subject lines because they tell the recipient exactly what you want them to do. This can be a very effective way to get their attention and make them more likely to open your email.</span></span></p>
  4969. <p><br /></p>
  4970. <p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">For example, a subject line like &quot;Click here to claim your free gift&quot; is much more likely to be opened than a subject line like &quot;New product announcement.&quot; The first subject line tells people exactly what they need to do, while the second subject line is more vague and may not be as attention-grabbing.</span></span></p>
  4971. <p><br /></p>
  4972. <p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">Determine what your readers are curious to find out and start with a command that will force them to click on to find the answer. </span></span></p>
  4973. <p><br /></p>
  4974. <p><br /></p>
  4975. <h3>04. The beneficial one: &quot;Learn how to get paid for your creative ideas&quot;</h3>
  4976. <p><br /></p>
  4977. <p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">“Why should I click on your email and not delete it right away?” – this is the question your readers will most likely have when reading your subject line. With plenty of emails waiting to be read, how can you stand out? By promising readers some kind of added value in the content that awaits them inside the email,</span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"><strong> </strong></span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">they’ll have a strong incentive to open it. Find a subject that can benefit them, because at the end of the day it will also benefit you and your business.</span></span></p>
  4978. <p><br /></p>
  4979. <p><br /></p>
  4980. <figure><img src="https://static.wixstatic.com/media/72c0b2_354f2351fdb0419692a49221e585a31f~mv2.png/v1/fit/w_924,h_339,al_c,q_80/file.png"alt="email subject lines example"></figure>
  4981. <p><br /></p>
  4982. <p> </p>
  4983. <h3>05. The teaser: &quot;The perfect gift for when you meet your date’s parents&quot;</h3>
  4984. <p><br /></p>
  4985. <p><span style="color: rgb(31, 31, 31);"><span style="background-color: rgb(255, 255, 255);">A teaser subject line is a type of subject line that creates a sense of mystery or intrigue. It leaves the recipient wanting more information, which can increase the chances that they will open the email. </span></span></p>
  4986. <p><br /></p>
  4987. <p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">You only have a few words to make a good impression. The best strategy is to tease your readers ever so slightly to intrigue them to read on. You need to let them know that something bigger and better is waiting for them if they do in fact click.</span></span></p>
  4988. <p><br /></p>
  4989. <p><br /></p>
  4990. <h3>06. The ego: &quot;The amazing marketing technique that can only fit quality businesses&quot;</h3>
  4991. <p><br /></p>
  4992. <p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">There are few things that really get to people’s hearts like a good compliment. If you’re not overdoing it, a solid compliment can lure readers to open an email.</span></span><a href="https://www.scientificamerican.com/article/flattery-will-get-you-far/" target="_blank"><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> </span></span></a><a href="https://www.scientificamerican.com/article/flattery-will-get-you-far/" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">Flattery is considered an important technique</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> in marketing. By making your subscribers feel special and unique, you can increase the chances that they’ll want to open the email you just sent them. Offer a compliment to generate an interest in what you have to offer… that just happens to be a click away.</span></span></p>
  4993. <p><br /></p>
  4994. <p><br /></p>
  4995. <h3>07. The personal one: &quot;Carol, the blue buttoned shirt you wanted is up for sale!&quot;</h3>
  4996. <p><br /></p>
  4997. <p><em><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">“Remember that a person’s name is, to that person, the sweetest and most important sound in any language”.</span></span></em><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> This quote by Dale Carnegie is more than eighty years old and is still relevant to this day. When you hit them on a personal level, you’re guaranteed to move up to the next level. Gather all the information you have on your potential customers and don’t be afraid to use it. Target them and do your best to be more personal</span></span><a href="https://www.wix.com/blog/email-automation" target="_blank"><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> </span></span></a><a href="https://www.wix.com/blog/email-automation" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">to boost engagement</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">  with content that they’ll find interesting. </span></span></p>
  4998. <p><br /></p>
  4999. <p><br /></p>
  5000. <figure><img src="https://static.wixstatic.com/media/72c0b2_ad0c36590fe842e0a69d2087d709483d~mv2.png/v1/fit/w_924,h_339,al_c,q_80/file.png"alt="example email subject lines"></figure>
  5001. <p><br /></p>
  5002. <p> </p>
  5003. <h3>08. The emotional one: &quot;These puppies want you to love them!&quot;</h3>
  5004. <p><br /></p>
  5005. <p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">Have you ever met someone who said no to seeing cute puppies? Try to find the soft spots your target audience has and hit them hard. Babies, puppies, kittens and other cute beings tend to trigger a nurturing urge in humans. The promise to provide potential customers with that warm, fuzzy feeling can be used to your advantage for getting more of your sent emails opened.</span></span></p>
  5006. <p><br /></p>
  5007. <p><br /></p>
  5008. <h3>09. The reverse psychology one: &quot;Don’t open this email if you’re not into free snacks&quot;</h3>
  5009. <p><br /></p>
  5010. <p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">As a kid, I was told “no” too many times. This usually resulted in me doing it anyway. Use that reverse psychology to your own advantage and present readers with an enticing line that will influence them to do the opposite of what you’re asking them to do (which is exactly what you were wishing for).</span></span></p>
  5011. <p><br /></p>
  5012. <p><br /></p>
  5013. <figure><img src="https://static.wixstatic.com/media/72c0b2_601affeba5014839ba201f21b0eb557a~mv2.png/v1/fit/w_924,h_339,al_c,q_80/file.png"alt="email subject lines examples"></figure>
  5014. <p><br /></p>
  5015. <p> </p>
  5016. <h3>10. The FOMO one: &quot;Check out who made it to the top from your class&quot;</h3>
  5017. <p><br /></p>
  5018. <p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">As we established earlier, the </span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"><strong>F</strong></span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">ear </span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"><strong>o</strong></span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">f </span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"><strong>M</strong></span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">issing </span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"><strong>O</strong></span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">ut is real and critical. As a society, we feel obligated to be competitive and always look over our shoulders to see how well our friends are doing. Create a subject line that sparks their curiosity, so your readers feel the need to find out what they’re missing out on.</span></span></p>
  5019. <p><br /></p>
  5020. <p><br /></p>
  5021. <p><a href="https://www.wix.com/blog/newsletter-examples" target="_blank">You can find more newsletter examples in our inspirational guide</a>. </p>
  5022. <p><br /></p>
  5023. <p><br /></p>
  5024. <h2>How do you create the best email subject line?</h2>
  5025. <p><br /></p>
  5026. <p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">The formula to follow in order to create a successful subject line is:</span></span></p>
  5027. <p><br /></p>
  5028. <p><em><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">Number or question + adjective + keywords + promise</span></span></em></p>
  5029. <p><br /></p>
  5030. <p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">For example:</span></span></p>
  5031. <p><br /></p>
  5032. <ul>
  5033.  <li><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">10 amazing flip-flops that’ll make you shine this summer.</span></span></p></li>
  5034.  <li><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">How to choose amazing flip-flops that’ll land you your dream job.</span></span></p></li>
  5035. </ul>
  5036. <p><br /></p>
  5037. <p><br /></p>
  5038. <h3>A few do’s</h3>
  5039. <p><br /></p>
  5040. <p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">There are </span></span><a href="https://www.wix.com/blog/tips-to-master-email-marketing-like-a-pro" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">email marketing tips</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> and best practices to keep in mind with your subject line:</span></span></p>
  5041. <p><br /></p>
  5042. <ul>
  5043.  <li><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"><strong>Mind the length: </strong></span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">Keep it short and sweet, so it will fit all kinds of screens, from smartphones to tablets. The same is true for the</span></span><a href="https://www.wix.com/blog/professional-email-signatures-examples" target="_blank"><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> </span></span></a><a href="https://www.wix.com/blog/professional-email-signatures-examples" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">best email signature examples</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">.</span></span></p></li>
  5044.  <li><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"><strong>Change and modify:</strong></span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> Spice it up and experiment. You need to keep your content fresh and your target audience interested.</span></span></p></li>
  5045.  <li><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"><strong>Add emojis:</strong></span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> They have proved to</span></span><a href="https://econsultancy.com/blog/66043-email-subject-lines-the-best-words-emojis-to-boost-open-rates/" target="_blank"><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> </span></span></a><a href="https://econsultancy.com/blog/66043-email-subject-lines-the-best-words-emojis-to-boost-open-rates/" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">increase opening rates</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> and they save space.</span></span></p></li>
  5046.  <li><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"><strong>Test things out: </strong></span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">Always analyze how your</span></span><a href="https://www.wix.com/blog/what-is-email-marketing" target="_blank"><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> </span></span></a><a href="https://www.wix.com/blog/what-is-email-marketing" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">email marketing</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> campaign performed.  This way, you can learn what worked and what didn’t.</span></span></p></li>
  5047. </ul>
  5048. <p><br /></p>
  5049. <p><br /></p>
  5050. <h3>A few don’ts</h3>
  5051. <p><br /></p>
  5052. <p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">There are also </span></span><a href="https://www.wix.com/blog/10-email-mistakes-you-must-avoid" target="_blank"><span style="color: rgb(17, 85, 204);"><span style="background-color: transparent;">email mistakes</span></span></a><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> to avoid, specifically with subject lines: </span></span></p>
  5053. <p><br /></p>
  5054. <ul>
  5055.  <li><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"><strong>DO NOT WRITE IN CAPS</strong></span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">: This will create the wrong kind of unnecessary urgency that will trigger readers to click delete instead.</span></span></p></li>
  5056.  <li><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"><strong>Avoid false promises: </strong></span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;">Do not lie. If you think of a clever subject line, but you can’t deliver what you’re promising, then don’t use it.</span></span></p></li>
  5057.  <li><p><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"><strong>Don’t overuse punctuation!!!???:</strong></span></span><span style="color: rgb(0, 0, 0);"><span style="background-color: transparent;"> One question mark will serve your purpose.</span></span></p></li>
  5058. </ul>
  5059. <p><br /></p>
  5060. <p><br /></p>
  5061. <h2>Email subject lines FAQ</h2>
  5062. <p><br /></p>
  5063. <ul>
  5064.  <li><h3>What is a good email subject line?</h3><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">A good email subject line is clear, concise and attention-grabbing. It should give the recipient a good idea of what the email is about and make them want to open it.</span></span></p></li>
  5065.  <li><h3>What subject lines get the most opens?</h3><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">There are a few factors that can affect how many opens an email gets, but some of the most important include:</span></span></p><ul>
  5066.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"><strong>The clarity of the subject line:</strong></span></span><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"> A clear and concise subject line is more likely to be opened than a long or vague one.</span></span></p></li>
  5067.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"><strong>The use of keywords: </strong></span></span><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">Including relevant keywords in the subject line can help your email show up in search results, which can increase the chances of it being opened.</span></span></p></li>
  5068.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"><strong>The use of personalization: </strong></span></span><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">Personalizing the subject line with the recipient&apos;s name can make the email feel more personal and increase the chances of it being opened.</span></span></p></li>
  5069.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"><strong>The use of urgency:</strong></span></span><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"> Creating a sense of urgency in the subject line can encourage recipients to open the email immediately.</span></span></p></li>
  5070. </ul></li>
  5071.  <li><h3>What are some examples of good email subject lines?</h3><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">Here are some examples of good email subject lines:</span></span></p><ul>
  5072.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">[Recipient&apos;s name], you&apos;re invited!</span></span></p></li>
  5073.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">Your [product/service] is about to expire!</span></span></p></li>
  5074.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">We thought you&apos;d love this resource.</span></span></p></li>
  5075.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">Thank you for your interest in [product/service].</span></span></p></li>
  5076.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">Still interested in [product/service]?</span></span></p></li>
  5077. </ul></li>
  5078.  <li><h3>What are some mistakes to avoid in email subject lines?</h3><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">Here are some mistakes to avoid in email subject lines:</span></span></p><ul>
  5079.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"><strong>Using all caps: </strong></span></span><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">Using all caps in the subject line can make your email look spammy.</span></span></p></li>
  5080.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"><strong>Using exclamation points:</strong></span></span><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"> Too many exclamation points can also make your email look spammy.</span></span></p></li>
  5081.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"><strong>Writing a long subject line:</strong></span></span><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"> The ideal length for an email subject line is 50-70 characters. If your subject line is too long, it may not be fully visible in the recipient&apos;s inbox.</span></span></p></li>
  5082.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"><strong>Using generic subject lines: </strong></span></span><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">Generic subject lines are not very attention-grabbing and are more likely to be ignored.</span></span></p></li>
  5083.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"><strong>Using misleading subject lines:</strong></span></span><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"> If your subject line is misleading, the recipient may open your email and be disappointed with the content. This can damage your sender reputation and make it less likely that your future emails will be opened.</span></span></p></li>
  5084.  <li><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;"><strong>Using spammy words: </strong></span></span><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">There are a number of words that are often associated with spam emails. If you use these words in your subject line, your email may be more likely to be marked as spam.</span></span></p></li>
  5085. </ul></li>
  5086.  <li><h3>How can I test different subject lines?</h3><p><span style="color: rgb(31, 31, 31);"><span style="background-color: transparent;">You can test different subject lines by sending out different versions of the same email to different groups of recipients. You can then track the open rates for each version of the email to see which one performs the best.</span></span></p></li>
  5087. </ul>
  5088. <p><br /></p>]]></content:encoded></item></channel></rss>

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