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Source: https://ebookmarketingroar.blogspot.com/feeds/posts/default

1. <?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-7049386597462535934</id><updated>2024-03-08T03:03:09.374-08:00</updated><category term="Marketing"/><category term="eBook"/><title type='text'>Ebook Marketing Roar</title><subtitle type='html'></subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='https://ebookmarketingroar.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default'/><link rel='alternate' type='text/html' href='https://ebookmarketingroar.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Akhand Trader</name><uri>http://www.blogger.com/profile/18105230070063905775</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>9</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-7049386597462535934.post-2151514634456675817</id><published>2022-02-15T00:02:00.007-08:00</published><updated>2022-02-15T00:03:32.367-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="eBook"/><category scheme="http://www.blogger.com/atom/ns#" term="Marketing"/><title type='text'>Why Write an eBook?</title><content type='html'>&lt;p&gt;It&#39;s not true that everything that has been said has&lt;/p&gt;&lt;p&gt;already been written. Since that unfortunate axiom&lt;/p&gt;&lt;p&gt;came into use, the whole universe has changed.&lt;/p&gt;&lt;p&gt;Technology has changed, ideas have changed, and the&lt;/p&gt;&lt;p&gt;mindsets of entire nations have changed.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;The fact is that this is the perfect time to write an&lt;/p&gt;&lt;p&gt;ebook. What the publishing industry needs are people&lt;/p&gt;&lt;p&gt;who can tap into the world as it is today - innovative&lt;/p&gt;&lt;p&gt;thinkers who can make the leap into the new millennium&lt;/p&gt;&lt;p&gt;and figure out how to solve old problems in a new way.&lt;/p&gt;&lt;p&gt;Ebooks are a new and powerful tool for original&lt;/p&gt;&lt;p&gt;thinkers with fresh ideas to disseminate information&lt;/p&gt;&lt;p&gt;to the millions of people who are struggling to figure&lt;/p&gt;&lt;p&gt;out how to do a plethora of different things.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Let&#39;s say you already have a brilliant idea, and the&lt;/p&gt;&lt;p&gt;knowledge to back it up that will enable you to write&lt;/p&gt;&lt;p&gt;an exceptional ebook. You may be sitting at your&lt;/p&gt;&lt;p&gt;computer staring at a blank screen wondering, &quot;Why?&lt;/p&gt;&lt;p&gt;Why should I go through all the trouble of writing my&lt;/p&gt;&lt;p&gt;ebook when it&#39;s so impossible to get anything&lt;/p&gt;&lt;p&gt;published these days?&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Well, let me assure you that publishing an ebook is&lt;/p&gt;&lt;p&gt;entirely different than publishing a book in print.&lt;/p&gt;&lt;p&gt;Let&#39;s look at the specifics of how the print and cyber&lt;/p&gt;&lt;p&gt;publishing industry differ, and the many reasons why&lt;/p&gt;&lt;p&gt;you should take the plunge and get your fingers&lt;/p&gt;&lt;p&gt;tapping across those keyboards!&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Submitting a print book to conventional publishing&lt;/p&gt;&lt;p&gt;houses or to agents is similar to wearing a hair shirt&lt;/p&gt;&lt;p&gt;24/7. No matter how good your book actually is, or how&lt;/p&gt;&lt;p&gt;many critique services and mentor writers have told&lt;/p&gt;&lt;p&gt;you that &quot;you&#39;ve got what it takes,&quot; your submitted&lt;/p&gt;&lt;p&gt;manuscript keeps coming back to you as if it is a&lt;/p&gt;&lt;p&gt;boomerang instead of a valuable mine of information.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Perhaps, in desperation, you&#39;ve checked out&lt;/p&gt;&lt;p&gt;self-publishing and found out just how expensive a&lt;/p&gt;&lt;p&gt;venture it can be. Most &quot;vanity presses&quot; require&lt;/p&gt;&lt;p&gt;minimal print runs of at least 500 copies, and even&lt;/p&gt;&lt;p&gt;that amount will cost you thousands of dollars. Some&lt;/p&gt;&lt;p&gt;presses&#39; minimal run starts at 1,000 to 2,000 copies.&lt;/p&gt;&lt;p&gt;And that&#39;s just for the printing and binding. Add in&lt;/p&gt;&lt;p&gt;distribution, shipping, and promotional costs and -&lt;/p&gt;&lt;p&gt;well, you do the math. Even if you wanted to go this&lt;/p&gt;&lt;p&gt;route, you may not have that kind of money to risk.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Let&#39;s say you already have an Internet business with a&lt;/p&gt;&lt;p&gt;quality website and a quality product. An ebook is one&lt;/p&gt;&lt;p&gt;of the most powerful ways to promote your business&lt;/p&gt;&lt;p&gt;while educating people with the knowledge you already&lt;/p&gt;&lt;p&gt;possess as a business owner of a specific product or&lt;/p&gt;&lt;p&gt;service.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;For example, let&#39;s say that you&#39;ve spent the last&lt;/p&gt;&lt;p&gt;twenty-five years growing and training bonsai trees,&lt;/p&gt;&lt;p&gt;and now you&#39;re ready to share your knowledge and&lt;/p&gt;&lt;p&gt;experience. An ebook is the perfect way to reach the&lt;/p&gt;&lt;p&gt;largest audience of bonsai enthusiasts.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Ebooks will not only promote your business - they will&lt;/p&gt;&lt;p&gt;help you make a name for yourself and your company,&lt;/p&gt;&lt;p&gt;and establish you as an expert in your field. You may&lt;/p&gt;&lt;p&gt;even find that you have enough to say to warrant a&lt;/p&gt;&lt;p&gt;series of ebooks. Specific businesses are complicated&lt;/p&gt;&lt;p&gt;and often require the different aspects to be divided&lt;/p&gt;&lt;p&gt;in order for the reader to get the full story.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Perhaps your goals are more finely tuned in terms of&lt;/p&gt;&lt;p&gt;the ebook scene. You may want to build a whole&lt;/p&gt;&lt;p&gt;business around writing and publishing ebooks.&lt;/p&gt;&lt;p&gt;Essentially, you want to start an e-business. You are&lt;/p&gt;&lt;p&gt;thinking of setting up a website to promote and market&lt;/p&gt;&lt;p&gt;your ebooks. Maybe you&#39;re even thinking of producing&lt;/p&gt;&lt;p&gt;an ezine.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;One of the most prevalent reasons people read ebooks&lt;/p&gt;&lt;p&gt;is to find information about how to turn their&lt;/p&gt;&lt;p&gt;Internet businesses into a profit-making machine. And&lt;/p&gt;&lt;p&gt;these people are looking to the writers of ebooks to&lt;/p&gt;&lt;p&gt;provide them with new ideas and strategies because&lt;/p&gt;&lt;p&gt;writers of ebooks are usually people who understand&lt;/p&gt;&lt;p&gt;the new cyberspace world we now live in. Ebook writers&lt;/p&gt;&lt;p&gt;are experts in Internet marketing campaigns and the&lt;/p&gt;&lt;p&gt;strategies of promoting and distributing ebooks. The&lt;/p&gt;&lt;p&gt;cyberspace community needs its ebooks to be successful&lt;/p&gt;&lt;p&gt;so that more and more ebooks will be written.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;You may want to create affiliate programs that will&lt;/p&gt;&lt;p&gt;also market your ebook. Affiliates can be people or&lt;/p&gt;&lt;p&gt;businesses worldwide that will all be working to sell&lt;/p&gt;&lt;p&gt;your ebooks. Think about this? Do you see a formula&lt;/p&gt;&lt;p&gt;for success here?&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Figure out what your subject matter is, and then&lt;/p&gt;&lt;p&gt;narrow it down. Your goal is to aim for specificity.&lt;/p&gt;&lt;p&gt;Research what&#39;s out there already, and try to find a&lt;/p&gt;&lt;p&gt;void that your ebook might fill.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;What about an ebook about a wedding cake business? Or&lt;/p&gt;&lt;p&gt;an ebook about caring for elderly pets? How about the&lt;/p&gt;&lt;p&gt;fine points of collecting ancient pottery?&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;You don&#39;t have to have three masters degrees to write&lt;/p&gt;&lt;p&gt;about your subject. People need advice that is easy to&lt;/p&gt;&lt;p&gt;read and easily understood. Parents need advice for&lt;/p&gt;&lt;p&gt;dealing with their teenagers. College students need to&lt;/p&gt;&lt;p&gt;learn good study skills - quickly. The possibilities&lt;/p&gt;&lt;p&gt;are endless.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;After you&#39;ve writtten your ebook&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Getting your ebook out is going to be your focus once&lt;/p&gt;&lt;p&gt;you&#39;ve finished writing it, just as it is with print&lt;/p&gt;&lt;p&gt;books. People will hesitate to buy any book from an&lt;/p&gt;&lt;p&gt;author they&#39;ve never heard of. Wouldn&#39;t you?&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;The answer is simple: give it away! You will see&lt;/p&gt;&lt;p&gt;profits in the form of promoting your own business and&lt;/p&gt;&lt;p&gt;getting your name out. You will find affiliates who&lt;/p&gt;&lt;p&gt;will ask you to place their links within your ebook,&lt;/p&gt;&lt;p&gt;and these affiliates will in turn go out and make your&lt;/p&gt;&lt;p&gt;name known. Almost every single famous ebook author&lt;/p&gt;&lt;p&gt;has started out this way.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Another powerful tool to attract people to your ebook&lt;/p&gt;&lt;p&gt;is to make it interactive. Invent something for them&lt;/p&gt;&lt;p&gt;to do within the book rather than just producing pages&lt;/p&gt;&lt;p&gt;that contain static text. Let your readers fill out&lt;/p&gt;&lt;p&gt;questionnaires, forms, even crossword puzzles geared&lt;/p&gt;&lt;p&gt;to testing their knowledge on a particular subject.&lt;/p&gt;&lt;p&gt;Have your readers hit a link that will allow them to&lt;/p&gt;&lt;p&gt;recommend your book to their friends and associates.&lt;/p&gt;&lt;p&gt;Or include an actual order form so at the end of their&lt;/p&gt;&lt;p&gt;reading journey, they can eagerly buy your product.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;When people interact with books, they become a part of&lt;/p&gt;&lt;p&gt;the world of that book. The fact is just as true for&lt;/p&gt;&lt;p&gt;books in print as it is for ebooks.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;That&#39;s why ebooks are so essential. Not only do they&lt;/p&gt;&lt;p&gt;provide a forum for people to learn and make sense of&lt;/p&gt;&lt;p&gt;their own thoughts, but they can also serve to promote&lt;/p&gt;&lt;p&gt;your business at the same time.&lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='https://ebookmarketingroar.blogspot.com/feeds/2151514634456675817/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/02/why-write-ebook.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/2151514634456675817'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/2151514634456675817'/><link rel='alternate' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/02/why-write-ebook.html' title='Why Write an eBook?'/><author><name>Akhand Trader</name><uri>http://www.blogger.com/profile/18105230070063905775</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7049386597462535934.post-6666100443928875723</id><published>2022-02-15T00:01:00.004-08:00</published><updated>2022-02-15T00:03:32.369-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="eBook"/><category scheme="http://www.blogger.com/atom/ns#" term="Marketing"/><title type='text'>Steps to Publishing Success</title><content type='html'>&lt;div&gt;Even if your best friend owns a top publishing&lt;/div&gt;&lt;div&gt;company, giving you an immediate &quot;in,&quot; this does not&lt;/div&gt;&lt;div&gt;guarantee publishing success.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;First, you have to write a quality book that has a&lt;/div&gt;&lt;div&gt;clear target audience. And your book must answer a&lt;/div&gt;&lt;div&gt;common problem or need that audience shares. Then you&lt;/div&gt;&lt;div&gt;have to develop a marketing plan, and stick to it for&lt;/div&gt;&lt;div&gt;at least two years.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Let&#39;s begin with the process that should commence&lt;/div&gt;&lt;div&gt;before you write your first word. Begin by reading A&lt;/div&gt;&lt;div&gt;LOT. Read both books you passionately love and books&lt;/div&gt;&lt;div&gt;you can&#39;t seem to make it past page five. Then figure&lt;/div&gt;&lt;div&gt;out what the author did in the book you loved, and&lt;/div&gt;&lt;div&gt;what was wrong with in the book you couldn&#39;t finish.&lt;/div&gt;&lt;div&gt;Write down these points so they are crystal clear to&lt;/div&gt;&lt;div&gt;you. Read other people&#39;s books for inspiration and to&lt;/div&gt;&lt;div&gt;discover what you should avoid as a writer.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The next step is to plan out your book. Narrow down&lt;/div&gt;&lt;div&gt;your subject, and then divide it into chapters. Each&lt;/div&gt;&lt;div&gt;chapter should address a specific aspect of the&lt;/div&gt;&lt;div&gt;problem your book is going to solve. In each chapter,&lt;/div&gt;&lt;div&gt;break the specific aspect down into several parts.&lt;/div&gt;&lt;div&gt;This will help your readers take in your information a&lt;/div&gt;&lt;div&gt;bit at a time instead of overwhelming them with every&lt;/div&gt;&lt;div&gt;bit of information clogging up the pages until they&lt;/div&gt;&lt;div&gt;feel like they&#39;re about to go blind. It&#39;s not quite&lt;/div&gt;&lt;div&gt;spoon-feeding the information to your readers, but&lt;/div&gt;&lt;div&gt;it&#39;s close.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The next two steps are obvious. Write your book and&lt;/div&gt;&lt;div&gt;then revise it. And then revise it again. And perhaps&lt;/div&gt;&lt;div&gt;again. Of course, writing is extremely hard, and&lt;/div&gt;&lt;div&gt;writing a book can seem like an impossible task. There&lt;/div&gt;&lt;div&gt;are many books out there that give you guidelines to&lt;/div&gt;&lt;div&gt;help you become familiar - and even love - the process&lt;/div&gt;&lt;div&gt;of writing and revision. Find a number of books about&lt;/div&gt;&lt;div&gt;writing. Better yet, find a number of books about&lt;/div&gt;&lt;div&gt;writing the specific type of book you aspire to write.&lt;/div&gt;&lt;div&gt;These can serve as roadmaps on your writing journey.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Once you&#39;ve written your ebook and revised it at least&lt;/div&gt;&lt;div&gt;twice, show it to someone else whose opinion you&lt;/div&gt;&lt;div&gt;respect. If you&#39;re lucky enough to know a good editor,&lt;/div&gt;&lt;div&gt;see if you have something to barter for him or her to&lt;/div&gt;&lt;div&gt;go through your manuscript. Or join a writing group&lt;/div&gt;&lt;div&gt;and let the other members critique your work.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Then take all these ideas from other people, and&lt;/div&gt;&lt;div&gt;revise your manuscript one last time. And then stop!&lt;/div&gt;&lt;div&gt;Put down that pen! Get your hands off the keyboard!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;One of the most important steps to actually producing&lt;/div&gt;&lt;div&gt;a book is to know when to stop writing and tinkering&lt;/div&gt;&lt;div&gt;with it.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;You&#39;ve finally written your ebook! Pop open the&lt;/div&gt;&lt;div&gt;bubbly! Give yourself a night out on the town!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Okay, now that this necessary celebration is out of&lt;/div&gt;&lt;div&gt;your system, what do you do next?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;How to turn your ebook into Profits&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Ebooks are a revolutionary way to publish your book&lt;/div&gt;&lt;div&gt;without incurring the costs of print production. All&lt;/div&gt;&lt;div&gt;you need is a relevant and targeted subject and some&lt;/div&gt;&lt;div&gt;inexpensive software, and you can transform your&lt;/div&gt;&lt;div&gt;manuscript into a book.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The problem, in terms of actually seeing any profits&lt;/div&gt;&lt;div&gt;from your ebook, is that the market is overwhelmed&lt;/div&gt;&lt;div&gt;with ebooks, and many of them are not worth the time&lt;/div&gt;&lt;div&gt;it takes to download them. Just because the ability&lt;/div&gt;&lt;div&gt;exists to easily produce an ebook, doesn&#39;t make it&lt;/div&gt;&lt;div&gt;good writing.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Make sure your book does not simply rehash old&lt;/div&gt;&lt;div&gt;material. You will injure your credibility as an&lt;/div&gt;&lt;div&gt;author by claiming to offer valuable new insights and&lt;/div&gt;&lt;div&gt;disappointing your audience with material they&#39;ve read&lt;/div&gt;&lt;div&gt;a zillion times before. So spend enough time writing&lt;/div&gt;&lt;div&gt;and revising your book to make sure it&#39;s of the&lt;/div&gt;&lt;div&gt;highest quality and presents the most current&lt;/div&gt;&lt;div&gt;information. A good book will eventually sell itself;&lt;/div&gt;&lt;div&gt;false claims about your book will make it extremely&lt;/div&gt;&lt;div&gt;difficult to sell any future books you may write.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Assuming you have determined that you do indeed have a&lt;/div&gt;&lt;div&gt;quality product that answers some question or need of&lt;/div&gt;&lt;div&gt;your target audience with NEW information, how do you&lt;/div&gt;&lt;div&gt;know how much to charge for it? Rule number 1: Set a&lt;/div&gt;&lt;div&gt;price for your book equal to its value. An&lt;/div&gt;&lt;div&gt;under-priced book will only give the impression that&lt;/div&gt;&lt;div&gt;your book isn&#39;t worth very much.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;To figure out a fair price, estimate how much time you&lt;/div&gt;&lt;div&gt;put into creating it and how difficult it was to&lt;/div&gt;&lt;div&gt;transform the necessary information into&lt;/div&gt;&lt;div&gt;understandable and engaging writing. Figure out how&lt;/div&gt;&lt;div&gt;much your time and effort is worth, and then price it&lt;/div&gt;&lt;div&gt;accordingly. The goal is for you to be adequately&lt;/div&gt;&lt;div&gt;compensated for your talent, your time, and your&lt;/div&gt;&lt;div&gt;effort.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Once you&#39;ve figured out a price that is high enough to&lt;/div&gt;&lt;div&gt;convey the value of the book, but not so high as to be&lt;/div&gt;&lt;div&gt;out of the reach of your target audience&#39;s mean&lt;/div&gt;&lt;div&gt;budget, then it&#39;s time to offer it for sale on your&lt;/div&gt;&lt;div&gt;website. To attract sales, you will need to develop a&lt;/div&gt;&lt;div&gt;promotional campaign, particularly if you are an&lt;/div&gt;&lt;div&gt;unknown author.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;There are multitudes of books about self-promotion&lt;/div&gt;&lt;div&gt;that will guide you in your efforts. Choose a plan&lt;/div&gt;&lt;div&gt;that is both creative and professional. Learn how to&lt;/div&gt;&lt;div&gt;write a catchy yet informative press release, and send&lt;/div&gt;&lt;div&gt;copies of your ebook to sites that specialize in ebook&lt;/div&gt;&lt;div&gt;reviews.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Learn how to write powerful sales copy, or hire&lt;/div&gt;&lt;div&gt;someone to write it for you. This is an essential. You&lt;/div&gt;&lt;div&gt;absolutely need excellent sales copy to sell your&lt;/div&gt;&lt;div&gt;book. Make sure the copy includes all the reasons your&lt;/div&gt;&lt;div&gt;target audience needs your book, and the benefits they&lt;/div&gt;&lt;div&gt;will derive from buying it.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Use graphics in your promotional materials. Beautiful&lt;/div&gt;&lt;div&gt;graphics have the power to instantly convey the&lt;/div&gt;&lt;div&gt;quality and value of your ebook. Graphics can also&lt;/div&gt;&lt;div&gt;convey the amount of valuable information the book&lt;/div&gt;&lt;div&gt;contains, and your careful attention to detail.&lt;/div&gt;&lt;div&gt;Professional graphics sell professional books. They&lt;/div&gt;&lt;div&gt;reassure the customer that the product is what it&lt;/div&gt;&lt;div&gt;claims to be.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Consider excerpting chapters for articles. You can&lt;/div&gt;&lt;div&gt;offer these tidbits for free on your website as a sort&lt;/div&gt;&lt;div&gt;of demo of your book. Include an order form for your&lt;/div&gt;&lt;div&gt;ebook at the end of the excerpted articles.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Finally, when you set-up your download link, make sure&lt;/div&gt;&lt;div&gt;to simplify the process. It&#39;s a good idea to offer a&lt;/div&gt;&lt;div&gt;few bonuses that make your book even more enticing to&lt;/div&gt;&lt;div&gt;purchase, but make sure the bonuses are valuable and&lt;/div&gt;&lt;div&gt;high quality. Too many bonuses that are basically a&lt;/div&gt;&lt;div&gt;load of useless stuff will compromise the impression&lt;/div&gt;&lt;div&gt;your audience has of your ebook. The goal is to convey&lt;/div&gt;&lt;div&gt;to your audience that they are getting a quality&lt;/div&gt;&lt;div&gt;product for a good deal. That means applying&lt;/div&gt;&lt;div&gt;restraint, especially when it comes to adding bonus&lt;/div&gt;&lt;div&gt;items. Too much free stuff offered diminishes your&lt;/div&gt;&lt;div&gt;credibility.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Make sure your book is a quality product. Make sure it&lt;/div&gt;&lt;div&gt;is relevant and current. Develop an effective&lt;/div&gt;&lt;div&gt;marketing plan that includes excellent sales copy and&lt;/div&gt;&lt;div&gt;excerpted articles. Then offer your book for sale, and&lt;/div&gt;&lt;div&gt;wait for your audience to discover you!&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='https://ebookmarketingroar.blogspot.com/feeds/6666100443928875723/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/02/steps-to-publishing-success.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/6666100443928875723'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/6666100443928875723'/><link rel='alternate' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/02/steps-to-publishing-success.html' title='Steps to Publishing Success'/><author><name>Akhand Trader</name><uri>http://www.blogger.com/profile/18105230070063905775</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7049386597462535934.post-4705490439567839764</id><published>2022-02-15T00:00:00.005-08:00</published><updated>2022-02-15T00:03:32.368-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="eBook"/><category scheme="http://www.blogger.com/atom/ns#" term="Marketing"/><title type='text'>Rating eBook Compilers</title><content type='html'>&lt;div&gt;Now that you&#39;ve finished writing your eBook and have a&lt;/div&gt;&lt;div&gt;basic understanding of what an eBook compiler does,&lt;/div&gt;&lt;div&gt;you may be feeling overwhelmed by the number of&lt;/div&gt;&lt;div&gt;compilers on the market. To help you make your&lt;/div&gt;&lt;div&gt;decision, I have tested and reviewed the best-rated&lt;/div&gt;&lt;div&gt;eBook compilers currently available.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;* E-ditor&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;This software has a demo version that you can download&lt;/div&gt;&lt;div&gt;to try out before purchasing. You can&#39;t actually use&lt;/div&gt;&lt;div&gt;the demo to create an eBook, but you can run the&lt;/div&gt;&lt;div&gt;software and test it out thoroughly to see if it does&lt;/div&gt;&lt;div&gt;what you need it to do for your particular eBook.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;This eBook compiler is one of the easiest to use. The&lt;/div&gt;&lt;div&gt;software has a very user-friendly help menu that&lt;/div&gt;&lt;div&gt;provides instructions for and explanations of every&lt;/div&gt;&lt;div&gt;field on every screen. The program also includes video&lt;/div&gt;&lt;div&gt;tutorials demonstrating every step of this compiler&lt;/div&gt;&lt;div&gt;with clear explanations of all fields that need to be&lt;/div&gt;&lt;div&gt;filled out. There are 7 screens that you use to choose&lt;/div&gt;&lt;div&gt;your eBook options.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;This compiler requires your files to be in HTML&lt;/div&gt;&lt;div&gt;format. You follow simple directions, and the compiler&lt;/div&gt;&lt;div&gt;loads your files. If you decide to edit your eBook&lt;/div&gt;&lt;div&gt;after it has been compiled, make any changes in your&lt;/div&gt;&lt;div&gt;original files and click on &quot;Compile you eBook&quot; and&lt;/div&gt;&lt;div&gt;your changes will appear in your compiled eBook.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;E-editor allows for some customization of your eBook.&lt;/div&gt;&lt;div&gt;You can create a special page that appears when the&lt;/div&gt;&lt;div&gt;eBook is opened; create customized icons that appear&lt;/div&gt;&lt;div&gt;on the desktop after downloading; use your own logo on&lt;/div&gt;&lt;div&gt;the task bar of your eBook; customize the task bar&#39;s&lt;/div&gt;&lt;div&gt;buttons, where the task bar appears in your eBook, and&lt;/div&gt;&lt;div&gt;choose the task bar&#39;s colors. Additionally, you can&lt;/div&gt;&lt;div&gt;choose to have the eBook open to the last page read,&lt;/div&gt;&lt;div&gt;which many of your buyers will appreciate.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;An excellent and unique feature of E-ditor is the&lt;/div&gt;&lt;div&gt;capability to choose a standard Microsoft window or to&lt;/div&gt;&lt;div&gt;create your own design for a window to personalize&lt;/div&gt;&lt;div&gt;your eBook. The program provides some sample window&lt;/div&gt;&lt;div&gt;designs, but you can use any .bmp (bit map skin)&lt;/div&gt;&lt;div&gt;graphic you have stored on your hard drive.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;E-ditor is a good choice if you are new at producing&lt;/div&gt;&lt;div&gt;eBooks because it is easy to use and allows you to&lt;/div&gt;&lt;div&gt;customize the appearance of your eBook.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;* Desktop Author&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;This compiler does not require a browser, nor do you&lt;/div&gt;&lt;div&gt;have to download software or plug-ins. The program&lt;/div&gt;&lt;div&gt;converts exe. files into pages that look like a&lt;/div&gt;&lt;div&gt;standard book. You can create and produce eBook pages&lt;/div&gt;&lt;div&gt;scaled to fit on your computer screen without any&lt;/div&gt;&lt;div&gt;scrolling. Additional features include WYSIWGY (what&lt;/div&gt;&lt;div&gt;you see is what you get) page editing and creation,&lt;/div&gt;&lt;div&gt;the ability to manipulate internal images, cut and&lt;/div&gt;&lt;div&gt;paste functions, hotlinks to pages, email, website, or&lt;/div&gt;&lt;div&gt;other files. It is an excellent compiler to use for a&lt;/div&gt;&lt;div&gt;marketing tools, such as creating brochures and&lt;/div&gt;&lt;div&gt;manuals in addition to eBooks.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;* EBook Edit Pro&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;This compiler provides a demo version, which allows&lt;/div&gt;&lt;div&gt;you to test out its features. The software uses a&lt;/div&gt;&lt;div&gt;Wizard that leads you step-by-step through the set-up&lt;/div&gt;&lt;div&gt;and creation of your eBook. Customization includes&lt;/div&gt;&lt;div&gt;text editing that appears on the pop-up starting&lt;/div&gt;&lt;div&gt;message window; the ability to allow or prevent&lt;/div&gt;&lt;div&gt;resizing of your book and the mouse-click pop-up menu;&lt;/div&gt;&lt;div&gt;enabling or disabling the navigation bar and choosing&lt;/div&gt;&lt;div&gt;the buttons you want to appear; and customizing the&lt;/div&gt;&lt;div&gt;eBook&#39;s desktop icon and the logo that appears on the&lt;/div&gt;&lt;div&gt;navigation bar.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Ebook Edit Pro is loaded with excellent features that&lt;/div&gt;&lt;div&gt;allow you to create multi-media Ebooks, and includes a&lt;/div&gt;&lt;div&gt;Wizard that is customized for beginners and for&lt;/div&gt;&lt;div&gt;advanced users. The software uses HTML files,&lt;/div&gt;&lt;div&gt;downloading them from the directory where they are&lt;/div&gt;&lt;div&gt;saved. Edit and resave your files in the original&lt;/div&gt;&lt;div&gt;software used to create those files, and then with a&lt;/div&gt;&lt;div&gt;single click you can re-compile your Ebook.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Features include customization of icons, toolbars, and&lt;/div&gt;&lt;div&gt;the &quot;about box.&quot; This compiler has a particularly&lt;/div&gt;&lt;div&gt;useful feature called the Rebrander feature. This&lt;/div&gt;&lt;div&gt;permits you to enter customized code into your Ebook&lt;/div&gt;&lt;div&gt;pages and distribute the Rebrander software to your&lt;/div&gt;&lt;div&gt;affiliates or distributors. They can then customize&lt;/div&gt;&lt;div&gt;the links included in the Ebook, but they can not&lt;/div&gt;&lt;div&gt;alter any link or information that you have not&lt;/div&gt;&lt;div&gt;entered a customized code for.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The software includes &quot;eBrand-It&quot; software that allows&lt;/div&gt;&lt;div&gt;custom fields for your customer&#39;s name, affiliate ID&lt;/div&gt;&lt;div&gt;or URL. This feature is a powerful marketing tool&lt;/div&gt;&lt;div&gt;because affiliates are much happier giving away your&lt;/div&gt;&lt;div&gt;Ebook from their own site when they can customize it.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;* Ebook Compiler&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;This compiler offers a demo version that allows you to&lt;/div&gt;&lt;div&gt;compile 10 files. If you don&#39;t include graphics, you&lt;/div&gt;&lt;div&gt;can create a 10 page Ebook that allows printing and&lt;/div&gt;&lt;div&gt;copying of the Ebook. The catch is that you can&#39;t sell&lt;/div&gt;&lt;div&gt;any Ebook you create in the demo version.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The purchased software is user-friendly with&lt;/div&gt;&lt;div&gt;easy-to-follow help files that not only guide you&lt;/div&gt;&lt;div&gt;through the steps of compiling your Ebook, but also&lt;/div&gt;&lt;div&gt;explains what an Ebook compiler does. The software&lt;/div&gt;&lt;div&gt;provides detailed instructions on how to create source&lt;/div&gt;&lt;div&gt;files from Microsoft Word 2000 and 1997, PowerPoint&lt;/div&gt;&lt;div&gt;2000 and 1997, and HTML documents. It contains less&lt;/div&gt;&lt;div&gt;detailed instructions for creating source files from&lt;/div&gt;&lt;div&gt;other programs.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;This compiler allows for password protection of your&lt;/div&gt;&lt;div&gt;entire Ebook or for selected pages. Additionally, you&lt;/div&gt;&lt;div&gt;can set a time limit on your Ebook. When the runs out,&lt;/div&gt;&lt;div&gt;the customer no longer has access unless they pay for&lt;/div&gt;&lt;div&gt;it. In other words, it allows you to create a demo&lt;/div&gt;&lt;div&gt;version of your Ebook for marketing purposes.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;You can set a single password or multiple passwords.&lt;/div&gt;&lt;div&gt;Using multiple passwords assigns each user their own&lt;/div&gt;&lt;div&gt;specific password. Online help files guide you through&lt;/div&gt;&lt;div&gt;setting up your passwords. You can also create a Sales&lt;/div&gt;&lt;div&gt;and Thank-you page for selling a password protected&lt;/div&gt;&lt;div&gt;Ebook. This is a good choice for the novice,&lt;/div&gt;&lt;div&gt;particularly since it includes basic features for&lt;/div&gt;&lt;div&gt;password protection and distribution.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;* Activ Ebook Compiler&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;This is an easy to use compiler that provides&lt;/div&gt;&lt;div&gt;excellent features. This software can support HTML,&lt;/div&gt;&lt;div&gt;JPEG, GIF, and all active plug-ins. Features includes&lt;/div&gt;&lt;div&gt;password protection, branding, internet linking, icon&lt;/div&gt;&lt;div&gt;customization, assigning unique serial numbers, splash&lt;/div&gt;&lt;div&gt;screen, file compression, and start-up messages. It&lt;/div&gt;&lt;div&gt;also provides free lifetime upgrades. Additionally, it&lt;/div&gt;&lt;div&gt;includes a preprocessor, re-brander, active script,&lt;/div&gt;&lt;div&gt;and detailed instructions for using HTML, Power Point,&lt;/div&gt;&lt;div&gt;and Microsoft Word files.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;There are several other excellent Ebook compilers on&lt;/div&gt;&lt;div&gt;the market that are worth looking into.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Ebook Generator features splash screens, password&lt;/div&gt;&lt;div&gt;protection, branding, icon customization, and&lt;/div&gt;&lt;div&gt;compression control. Additionally, it includes virus&lt;/div&gt;&lt;div&gt;prevention that alerts the user to any modifications&lt;/div&gt;&lt;div&gt;made to your Ebook and offers usage statistics so you&lt;/div&gt;&lt;div&gt;can track your Ebook&#39;s use. With all these advanced&lt;/div&gt;&lt;div&gt;features, this is an excellent compiler for the&lt;/div&gt;&lt;div&gt;beginner because it is exceptionally easy to run.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Ebook Creator is another excellent compiler,&lt;/div&gt;&lt;div&gt;supporting HTML, JPEG, GIF, and PNG graphics, and&lt;/div&gt;&lt;div&gt;Javascript, VB script, and Java applets. It also&lt;/div&gt;&lt;div&gt;supports all Internet Explorer plug-ins. Standard&lt;/div&gt;&lt;div&gt;features include unique serial numbers, direct linking&lt;/div&gt;&lt;div&gt;to a form or a page on your website, disabled right&lt;/div&gt;&lt;div&gt;clicking, and search functions. The software allows&lt;/div&gt;&lt;div&gt;for expiration after a set number of days or usages,&lt;/div&gt;&lt;div&gt;which allows you to create demo versions. You can&lt;/div&gt;&lt;div&gt;create up to 1000 different passwords; every time the&lt;/div&gt;&lt;div&gt;Ebook is downloaded, a unique password is required to&lt;/div&gt;&lt;div&gt;access protected pages. The software provides&lt;/div&gt;&lt;div&gt;user-friendly menus and buttons that allow the&lt;/div&gt;&lt;div&gt;beginner to the advanced user to easily create their&lt;/div&gt;&lt;div&gt;Ebook.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Obviously, there are some excellent compilers out&lt;/div&gt;&lt;div&gt;there. So figure out EVERYTHING you need in terms of&lt;/div&gt;&lt;div&gt;features, and then compare prices and options. Do take&lt;/div&gt;&lt;div&gt;advantage of demo versions if they are offered before&lt;/div&gt;&lt;div&gt;purchasing. And then, have fun creating your Ebook!&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='https://ebookmarketingroar.blogspot.com/feeds/4705490439567839764/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/02/rating-ebook-compilers.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/4705490439567839764'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/4705490439567839764'/><link rel='alternate' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/02/rating-ebook-compilers.html' title='Rating eBook Compilers'/><author><name>Akhand Trader</name><uri>http://www.blogger.com/profile/18105230070063905775</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7049386597462535934.post-1423210293804499901</id><published>2022-02-15T00:00:00.001-08:00</published><updated>2022-02-15T00:03:32.367-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="eBook"/><category scheme="http://www.blogger.com/atom/ns#" term="Marketing"/><title type='text'>Ovecoming Writer&#39;s Block</title><content type='html'>&lt;div&gt;What is writer&#39;s block?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Well, I just can&#39;t think of a single darn thing to&lt;/div&gt;&lt;div&gt;say. Oh well, I&#39;m outta here!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Sound familiar? No! Oh, get real! We&#39;ve all&lt;/div&gt;&lt;div&gt;experienced this phenomenon when we absolutely have to&lt;/div&gt;&lt;div&gt;write something, particularly on deadline. I&#39;m talking&lt;/div&gt;&lt;div&gt;about. . . . .uh, I can&#39;t think of what the word is .&lt;/div&gt;&lt;div&gt;. . oh, yes, it&#39;s on the tip of my tongue . . . it&#39;s:&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;WRITER&#39;S BLOCK!!!!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Whew! I feel better just getting that out of my head&lt;/div&gt;&lt;div&gt;and onto the page!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Writer&#39;s block is the patron demon of the blank page.&lt;/div&gt;&lt;div&gt;You may think you know EXACTLY what you&#39;re going to&lt;/div&gt;&lt;div&gt;write, but as soon as that evil white screen appears&lt;/div&gt;&lt;div&gt;before you, your mind suddenly goes completely blank.&lt;/div&gt;&lt;div&gt;I&#39;m not talking about Zen meditation&lt;/div&gt;&lt;div&gt;stare-at-the-wall-until-enlightenment-hits kind of&lt;/div&gt;&lt;div&gt;blank.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I&#39;m talking about sweat trickling down the back of&lt;/div&gt;&lt;div&gt;your neck, anguish and panic and suffering kind of&lt;/div&gt;&lt;div&gt;blank. The tighter the deadline, the worse the anguish&lt;/div&gt;&lt;div&gt;of writer&#39;s block gets.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Having said that, let me say it again. &quot;The tighter&lt;/div&gt;&lt;div&gt;the deadline, the worse the anguish of writer&#39;s block&lt;/div&gt;&lt;div&gt;gets.&quot; Now, can you figure out what might possibly be&lt;/div&gt;&lt;div&gt;causing this horrible plunge into speechlessness?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The answer is obvious: FEAR! You are terrified of that&lt;/div&gt;&lt;div&gt;blank page. You are terrified you have absolutely&lt;/div&gt;&lt;div&gt;nothing of value to say. You are afraid of the fear of&lt;/div&gt;&lt;div&gt;writer&#39;s block itself!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;It doesn?t necessarily matter if you&#39;ve done a decade&lt;/div&gt;&lt;div&gt;of research and all you have to do is string sentences&lt;/div&gt;&lt;div&gt;you can repeat in your sleep together into coherent&lt;/div&gt;&lt;div&gt;paragraphs. Writer&#39;s block can strike anyone at any&lt;/div&gt;&lt;div&gt;time. Based in fear, it raises our doubts about our&lt;/div&gt;&lt;div&gt;own self-worth, but it&#39;s sneaky. It&#39;s writer&#39;s block,&lt;/div&gt;&lt;div&gt;after all, so it doesn&#39;t just come and let you know&lt;/div&gt;&lt;div&gt;that. No, it makes you feel like an idiot who just had&lt;/div&gt;&lt;div&gt;your frontal lobes removed through your sinuses. If&lt;/div&gt;&lt;div&gt;you dared to put forth words into the greater world,&lt;/div&gt;&lt;div&gt;they would surely come out as gibberish!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Let&#39;s try and be rational with this irrational demon.&lt;/div&gt;&lt;div&gt;Let&#39;s make a list of what might possibly be beneath&lt;/div&gt;&lt;div&gt;this terrible and terrifying condition.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;1. Perfectionism. You must absolutely produce a&lt;/div&gt;&lt;div&gt;masterpiece of literature straight off in the first&lt;/div&gt;&lt;div&gt;draft. Otherwise, you qualify as a complete failure.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;2. Editing instead of composing. There&#39;s your&lt;/div&gt;&lt;div&gt;monkey-mind sitting on your shoulder, yelling as soon&lt;/div&gt;&lt;div&gt;as you type &quot;I was born?,&quot; no, not that, that&#39;s wrong!&lt;/div&gt;&lt;div&gt;That&#39;s stupid! Correct correct correct correct?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;3. Self-consciousness. How can you think, let alone&lt;/div&gt;&lt;div&gt;write, when all you can manage to do is pry the&lt;/div&gt;&lt;div&gt;fingers of writer&#39;s block away from your throat enough&lt;/div&gt;&lt;div&gt;so you can gasp in a few shallow breaths? You&#39;re not&lt;/div&gt;&lt;div&gt;focusing on what you&#39;re trying to write, your focusing&lt;/div&gt;&lt;div&gt;on those gnarly fingers around your windpipe.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;4. Can&#39;t get started. It&#39;s always the first sentence&lt;/div&gt;&lt;div&gt;that&#39;s the hardest. As writers, we all know how&lt;/div&gt;&lt;div&gt;EXTREMELY important the first sentence is. It must be&lt;/div&gt;&lt;div&gt;brilliant! It must be unique! It must hook your&lt;/div&gt;&lt;div&gt;reader&#39;s from the start! There&#39;s no way we can get&lt;/div&gt;&lt;div&gt;into writing the piece until we get past this&lt;/div&gt;&lt;div&gt;impossible first sentence.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;5. Shattered concentration. You&#39;re cat is sick. You&lt;/div&gt;&lt;div&gt;suspect your mate is cheating on you. Your electricity&lt;/div&gt;&lt;div&gt;might be turned off any second. You have a crush on&lt;/div&gt;&lt;div&gt;the local UPS deliveryman. You have a dinner party&lt;/div&gt;&lt;div&gt;planned for your in-laws. You . . . Need I say more.&lt;/div&gt;&lt;div&gt;How can you possibly concentrate with all this mental&lt;/div&gt;&lt;div&gt;clutter?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;6. Procrastination. It&#39;s your favorite hobby. It&#39;s&lt;/div&gt;&lt;div&gt;your soul mate. It?s the reason you&#39;ve knitted 60&lt;/div&gt;&lt;div&gt;argyle sweaters or made 300 bookcases in your garage&lt;/div&gt;&lt;div&gt;workshop. It&#39;s the reason you never run out of Brie.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;FACE IT ? IT?S ONE OF THE REASONS YOU HAVE WRITER&#39;S&lt;/div&gt;&lt;div&gt;BLOCK!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;How to Overcome Writer&#39;s Block&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Okay. I can hear that herd of you running away from&lt;/div&gt;&lt;div&gt;this article as fast as you can. Absurd! you huff.&lt;/div&gt;&lt;div&gt;Never in a million years, you fume. Writer&#39;s block is&lt;/div&gt;&lt;div&gt;absolutely, undeniably, scientifically proven to be&lt;/div&gt;&lt;div&gt;impossible to overcome.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Oh, just get over it! Well, I guess it&#39;s not that&lt;/div&gt;&lt;div&gt;easy. So try to sit down for just a few minutes and&lt;/div&gt;&lt;div&gt;listen. All you have to do is listen ? you don&#39;t have&lt;/div&gt;&lt;div&gt;to actually write a single word.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Ah, there you all are again. I am beginning to make&lt;/div&gt;&lt;div&gt;you out now that the cloud of dust is settling.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I am here to tell you that WRITER&#39;S BLOCK CAN BE&lt;/div&gt;&lt;div&gt;OVERCOME.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Please, remain seated.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;There are ways to trick this nasty demon. Pick one,&lt;/div&gt;&lt;div&gt;pick several, and give them a try. Soon, before you&lt;/div&gt;&lt;div&gt;even have a chance for your heartbeat to accelerate,&lt;/div&gt;&lt;div&gt;guess what? You&#39;re writing.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Here are some tried and true methods of overcoming&lt;/div&gt;&lt;div&gt;writer&#39;s block:&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;1. Be prepared. The only thing to fear is fear itself.&lt;/div&gt;&lt;div&gt;(I know, that&#39;s a clich?but as soon as you start&lt;/div&gt;&lt;div&gt;writing, feel free to improve on it.) If you spend&lt;/div&gt;&lt;div&gt;some time mulling over your project before you&lt;/div&gt;&lt;div&gt;actually sit down to write, you may be able to&lt;/div&gt;&lt;div&gt;circumvent the worst of the crippling panic.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;2. Forget perfectionism. No one ever writes a&lt;/div&gt;&lt;div&gt;masterpiece in the first draft. Don&#39;t put any&lt;/div&gt;&lt;div&gt;expectations on your writing at all! In fact, tell&lt;/div&gt;&lt;div&gt;yourself you&#39;re going to write absolute garbage, and&lt;/div&gt;&lt;div&gt;then give yourself permission to happily stink up your&lt;/div&gt;&lt;div&gt;writing room.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;3. Compose instead of editing. Never, never write your&lt;/div&gt;&lt;div&gt;first draft with your monkey-mind sitting on your&lt;/div&gt;&lt;div&gt;shoulder making snide editorial comments. Composing is&lt;/div&gt;&lt;div&gt;a magical process. It surpasses the conscious mind by&lt;/div&gt;&lt;div&gt;galaxies. It&#39;s even incomprehensible to the conscious,&lt;/div&gt;&lt;div&gt;editorial, monkey-mind. So prepare an ambush. Sit down&lt;/div&gt;&lt;div&gt;at your computer or your desk. Take a deep breath and&lt;/div&gt;&lt;div&gt;blow out all your thoughts. Let your finger hover over&lt;/div&gt;&lt;div&gt;your keyboard or pick up your pen. And then pull a&lt;/div&gt;&lt;div&gt;fake: appear to be about to begin to write, but&lt;/div&gt;&lt;div&gt;instead, using your thumb and index finger of your&lt;/div&gt;&lt;div&gt;dominant hand, flick that little annoying ugly monkey&lt;/div&gt;&lt;div&gt;back into the barrel of laughs it came from. Then jump&lt;/div&gt;&lt;div&gt;in ? quickly! Write, scribble, scream, howl, let&lt;/div&gt;&lt;div&gt;everything loose, as long as you do it with a pen or&lt;/div&gt;&lt;div&gt;your computer keyboard.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;4. Forget the first sentence. You can sweat over that&lt;/div&gt;&lt;div&gt;all-important one-liner when you&#39;ve finished your&lt;/div&gt;&lt;div&gt;piece. Skip it! Go for the middle or even the end.&lt;/div&gt;&lt;div&gt;Start wherever you can. Chances are, when you read it&lt;/div&gt;&lt;div&gt;over, the first line will be blinking its little neon&lt;/div&gt;&lt;div&gt;lights right at you from the depths of your&lt;/div&gt;&lt;div&gt;composition.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;5. Concentration. This is a hard one. Life throws us&lt;/div&gt;&lt;div&gt;so many curve balls. How about thinking about your&lt;/div&gt;&lt;div&gt;writing time as a little vacation from all those&lt;/div&gt;&lt;div&gt;annoying worries. Banish them! Create a space, perhaps&lt;/div&gt;&lt;div&gt;even a physical one, where nothing exists except the&lt;/div&gt;&lt;div&gt;single present moment. If one of those irritating&lt;/div&gt;&lt;div&gt;worries gets by you, stomp on it like you would an&lt;/div&gt;&lt;div&gt;ugly bug!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;6. Stop procrastinating. Write an outline. Keep your&lt;/div&gt;&lt;div&gt;research notes within sight. Use someone else&#39;s&lt;/div&gt;&lt;div&gt;writing to get going. Babble incoherently on paper or&lt;/div&gt;&lt;div&gt;on the computer if you have to.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Just do it! (I know, I stole that line from&lt;/div&gt;&lt;div&gt;somewhere?). Tack up anything that could possibly help&lt;/div&gt;&lt;div&gt;you to get going: notes, outlines, pictures of your&lt;/div&gt;&lt;div&gt;grandmother. Put the cookie you will be allowed to eat&lt;/div&gt;&lt;div&gt;when you finish your first draft within sight ? but&lt;/div&gt;&lt;div&gt;out of reach. Then pick up the same type of writing&lt;/div&gt;&lt;div&gt;that you need to write, and read it. Then read it&lt;/div&gt;&lt;div&gt;again. Soon, trust me, the fear will slowly fade away.&lt;/div&gt;&lt;div&gt;As soon as it does, grab your keyboard ? and get&lt;/div&gt;&lt;div&gt;writing!&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='https://ebookmarketingroar.blogspot.com/feeds/1423210293804499901/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/02/ovecoming-writers-block.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/1423210293804499901'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/1423210293804499901'/><link rel='alternate' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/02/ovecoming-writers-block.html' title='Ovecoming Writer&#39;s Block'/><author><name>Akhand Trader</name><uri>http://www.blogger.com/profile/18105230070063905775</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7049386597462535934.post-4535114670678673437</id><published>2022-02-14T23:59:00.002-08:00</published><updated>2022-02-15T00:03:32.368-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="eBook"/><category scheme="http://www.blogger.com/atom/ns#" term="Marketing"/><title type='text'>How to Write an Ebook</title><content type='html'>&lt;div&gt;The hardest part of writing is the first sentence.&lt;/div&gt;&lt;div&gt;When you look at the whole project, it seems like an&lt;/div&gt;&lt;div&gt;impossible task. That&#39;s why you have to break it down&lt;/div&gt;&lt;div&gt;into manageable tasks. Think of climbing a mountain.&lt;/div&gt;&lt;div&gt;You are standing at the foot of it and looking up at&lt;/div&gt;&lt;div&gt;its summit vanishing into the clouds. How can you&lt;/div&gt;&lt;div&gt;possibly scale such an immense and dangerous mountain?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;There is only one way to climb a mountain ? step by&lt;/div&gt;&lt;div&gt;step.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Now think of writing your ebook in the same light. You&lt;/div&gt;&lt;div&gt;must create it step by step, and one day, you will&lt;/div&gt;&lt;div&gt;take that last step and find yourself standing on the&lt;/div&gt;&lt;div&gt;summit with your head in the clouds.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The first thing you have to do, as if you actually&lt;/div&gt;&lt;div&gt;were a mountain climber, is to get organized. Instead&lt;/div&gt;&lt;div&gt;of climbing gear, however, you must organize your&lt;/div&gt;&lt;div&gt;thoughts. There are some steps you should take before&lt;/div&gt;&lt;div&gt;you begin. Once you&#39;ve gone through the following&lt;/div&gt;&lt;div&gt;list, you will be ready to actually begin writing your&lt;/div&gt;&lt;div&gt;ebook.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Beginning Steps to Writing an ebook&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;First, figure out your ebook&#39;s working title. Jot down&lt;/div&gt;&lt;div&gt;a few different titles, and eventually, you&#39;ll find&lt;/div&gt;&lt;div&gt;that one that will grow on you. Titles help you to&lt;/div&gt;&lt;div&gt;focus your writing on your topic; they guide you in&lt;/div&gt;&lt;div&gt;anticipating and answering your reader&#39;s queries. Many&lt;/div&gt;&lt;div&gt;non-fiction books also have subtitles. Aim for clarity&lt;/div&gt;&lt;div&gt;in your titles, but cleverness always helps to sell&lt;/div&gt;&lt;div&gt;books ? as long as it&#39;s not too cute. For example,&lt;/div&gt;&lt;div&gt;Remedies for Insomnia: twenty different ways to count&lt;/div&gt;&lt;div&gt;sheep. Or: Get off that couch: fifteen exercise plans&lt;/div&gt;&lt;div&gt;to whip you into shape.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Next, write out a thesis statement. Your thesis is a&lt;/div&gt;&lt;div&gt;sentence or two stating exactly what problem you are&lt;/div&gt;&lt;div&gt;addressing and how your book will solve that problem.&lt;/div&gt;&lt;div&gt;All chapters spring forth from your thesis statement.&lt;/div&gt;&lt;div&gt;Once you&#39;ve got your thesis statement fine-tuned,&lt;/div&gt;&lt;div&gt;you&#39;ve built your foundation. From that foundation,&lt;/div&gt;&lt;div&gt;your book will grow, chapter by chapter.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Your thesis will keep you focused while you write your&lt;/div&gt;&lt;div&gt;ebook. Remember: all chapters must support your thesis&lt;/div&gt;&lt;div&gt;statement. If they don&#39;t, they don&#39;t belong in your&lt;/div&gt;&lt;div&gt;book. For example, your thesis statement could read:&lt;/div&gt;&lt;div&gt;We&#39;ve all experienced insomnia at times in our lives,&lt;/div&gt;&lt;div&gt;but there are twenty proven techniques and methods to&lt;/div&gt;&lt;div&gt;give you back a good night&#39;s sleep.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Once you have your thesis, before you start to write,&lt;/div&gt;&lt;div&gt;make sure there is a good reason to write your book.&lt;/div&gt;&lt;div&gt;Ask yourself some questions:&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;* Does your book present useful information and is&lt;/div&gt;&lt;div&gt;that information currently relevant?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;* Will you book positively affect the lives of your&lt;/div&gt;&lt;div&gt;readers?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;* Is your book dynamic and will it keep the reader&#39;s&lt;/div&gt;&lt;div&gt;attention?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;* Does you book answer questions that are meaningful&lt;/div&gt;&lt;div&gt;and significant?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;If you can answer yes to these questions, you can feel&lt;/div&gt;&lt;div&gt;confident about the potential of your ebook.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Another important step is to figure out who your&lt;/div&gt;&lt;div&gt;target audience is. It is this group of people you&lt;/div&gt;&lt;div&gt;will be writing to, and this group will dictate many&lt;/div&gt;&lt;div&gt;elements of your book, such as style, tone, diction,&lt;/div&gt;&lt;div&gt;and even length. Figure out the age range of your&lt;/div&gt;&lt;div&gt;readers, their general gender, what they are most&lt;/div&gt;&lt;div&gt;interested in, and even the socio-economic group they&lt;/div&gt;&lt;div&gt;primarily come from. Are they people who read fashion&lt;/div&gt;&lt;div&gt;magazines or book reviews? Do they write letters in&lt;/div&gt;&lt;div&gt;longhand or spend hours every day online. The more you&lt;/div&gt;&lt;div&gt;can pin down your target audience, the easier it will&lt;/div&gt;&lt;div&gt;be to write your book for them.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Next, make a list of the reasons you are writing your&lt;/div&gt;&lt;div&gt;ebook. Do you want to promote your business? Do you&lt;/div&gt;&lt;div&gt;want to bring quality traffic to your website? Do you&lt;/div&gt;&lt;div&gt;want to enhance your reputation?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Then write down your goals in terms of publishing. Do&lt;/div&gt;&lt;div&gt;you want to sell it as a product on your website, or&lt;/div&gt;&lt;div&gt;do you want to offer it as a free gift for filling out&lt;/div&gt;&lt;div&gt;a survey or for ordering a product? Do you want to use&lt;/div&gt;&lt;div&gt;the chapters to create an e-course, or use your ebook&lt;/div&gt;&lt;div&gt;to attract affiliates around the world? The more you&lt;/div&gt;&lt;div&gt;know upfront, the easier the actual writing will be.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Decide on the format of your chapters. In non-fiction,&lt;/div&gt;&lt;div&gt;keep the format from chapter to chapter fairly&lt;/div&gt;&lt;div&gt;consistent. Perhaps you plan to use an introduction to&lt;/div&gt;&lt;div&gt;your chapter topic, and then divide it into four&lt;/div&gt;&lt;div&gt;subhead topics. Or you may plan to divide it into five&lt;/div&gt;&lt;div&gt;parts, each one beginning with a relevant anecdote.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;How to make your ebook &quot;user friendly&quot;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;You must figure out how to keep your writing engaging.&lt;/div&gt;&lt;div&gt;Often anecdotes, testimonials, little stories, photos,&lt;/div&gt;&lt;div&gt;graphs, advice, and tips will keep the reader turning&lt;/div&gt;&lt;div&gt;the pages. Sidebars are useful for quick, accessible&lt;/div&gt;&lt;div&gt;information, and they break up the density of the&lt;/div&gt;&lt;div&gt;page.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Write with a casual, conversational tone rather than a&lt;/div&gt;&lt;div&gt;formal tone such as textbook diction. Reader&#39;s respond&lt;/div&gt;&lt;div&gt;to the feeling that you are having a conversation with&lt;/div&gt;&lt;div&gt;them. Break up the length and structure of your&lt;/div&gt;&lt;div&gt;sentences so you don?t hypnotize your readers into&lt;/div&gt;&lt;div&gt;sleep. Sentences that are all the same length and&lt;/div&gt;&lt;div&gt;structure tend to be a good aid for insomnia!&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Good writing takes practice. It takes lots and lots of&lt;/div&gt;&lt;div&gt;practice. Make a schedule to write at least a page a&lt;/div&gt;&lt;div&gt;day. Read books and magazines about the process of&lt;/div&gt;&lt;div&gt;writing, and jot down tips that jump out at you. The&lt;/div&gt;&lt;div&gt;art of writing is a lifetime process; the more you&lt;/div&gt;&lt;div&gt;write (and read), the better your writing will become.&lt;/div&gt;&lt;div&gt;The better your writing becomes, the bigger your sales&lt;/div&gt;&lt;div&gt;figures.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;In an ebook that is read on the screen, be aware that&lt;/div&gt;&lt;div&gt;you must give your reader&#39;s eye a break. You can do&lt;/div&gt;&lt;div&gt;this by utilizing white space. In art classes, white&lt;/div&gt;&lt;div&gt;space is usually referred to as &quot;negative space.&quot;&lt;/div&gt;&lt;div&gt;Reader&#39;s eyes need to rest in the cool white oasises&lt;/div&gt;&lt;div&gt;you create on your page. If your page is too dense,&lt;/div&gt;&lt;div&gt;your reader will quit out of it as soon as their eyes&lt;/div&gt;&lt;div&gt;begin to tear.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Make use of lists, both bulleted and numbered. This&lt;/div&gt;&lt;div&gt;makes your information easy to absorb, and gives the&lt;/div&gt;&lt;div&gt;reader a mental break from dissecting your paragraphs&lt;/div&gt;&lt;div&gt;one after the other.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Finally, decide on an easy-to-read design. Find a font&lt;/div&gt;&lt;div&gt;that&#39;s easy on the eyes, and stick to that font&lt;/div&gt;&lt;div&gt;family. Using dozens of fonts will only tire your&lt;/div&gt;&lt;div&gt;readers out before they&#39;ve gotten past your&lt;/div&gt;&lt;div&gt;introduction. Use at least one and a half line&lt;/div&gt;&lt;div&gt;spacing, and text large enough to be read easily on&lt;/div&gt;&lt;div&gt;the screen, but small enough so that the whole page&lt;/div&gt;&lt;div&gt;can be seen on a computer screen. You will have to&lt;/div&gt;&lt;div&gt;experiment with this to find the right combination.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Of course, don&#39;t forget to run a spell and grammar&lt;/div&gt;&lt;div&gt;check. You are judged by something as minor as correct&lt;/div&gt;&lt;div&gt;punctuation, so don?t mess up a great book by tossing&lt;/div&gt;&lt;div&gt;out semicolons randomly, or stringing sentences&lt;/div&gt;&lt;div&gt;together with commas. (By the way, that&#39;s called a&lt;/div&gt;&lt;div&gt;&quot;comma splice.&quot;)&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Last of all, create an index and a bibliography.&lt;/div&gt;&lt;div&gt;That&#39;s it! You&#39;ve written a book! Now all you have to&lt;/div&gt;&lt;div&gt;do is publish your ebook online, and wait for download&lt;/div&gt;&lt;div&gt;request from your website visitors.&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='https://ebookmarketingroar.blogspot.com/feeds/4535114670678673437/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/02/how-to-write-ebook.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/4535114670678673437'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/4535114670678673437'/><link rel='alternate' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/02/how-to-write-ebook.html' title='How to Write an Ebook'/><author><name>Akhand Trader</name><uri>http://www.blogger.com/profile/18105230070063905775</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7049386597462535934.post-7957278865885077223</id><published>2022-02-14T23:58:00.002-08:00</published><updated>2022-02-15T00:03:32.370-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="eBook"/><category scheme="http://www.blogger.com/atom/ns#" term="Marketing"/><title type='text'>How to Price Your eBook</title><content type='html'>&lt;div&gt;You&#39;ve written and compiled an ebook. Now you have to&lt;/div&gt;&lt;div&gt;decide how much to charge for it. Finding the right&lt;/div&gt;&lt;div&gt;price is essential to the success of your product. If&lt;/div&gt;&lt;div&gt;you charge too little, people will think it&#39;s of&lt;/div&gt;&lt;div&gt;little value, and they won&#39;t purchase it, or even it&lt;/div&gt;&lt;div&gt;they do buy your book, you will have to sell thousands&lt;/div&gt;&lt;div&gt;of copies to get to the point where you can begin to&lt;/div&gt;&lt;div&gt;see a profit. If you price it too high when compared&lt;/div&gt;&lt;div&gt;with your competition, you will find yourself steadily&lt;/div&gt;&lt;div&gt;lowering the price, which will cause you all kinds of&lt;/div&gt;&lt;div&gt;new problems in the future. For example, if you sell&lt;/div&gt;&lt;div&gt;your ebook at first for $39.99, and later reduce it to&lt;/div&gt;&lt;div&gt;$24.95, don&#39;t you think the people who bought it for&lt;/div&gt;&lt;div&gt;$39.99 are going to be PISSED?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Choosing the right price for your ebook is one of the&lt;/div&gt;&lt;div&gt;most critical parts of the marketing process. The&lt;/div&gt;&lt;div&gt;first rule of pricing ebooks is to never underprice.&lt;/div&gt;&lt;div&gt;Determine the highest price your audience can afford,&lt;/div&gt;&lt;div&gt;and then if you find your book isn?t selling, you can&lt;/div&gt;&lt;div&gt;always reduce the price. Before you take that step,&lt;/div&gt;&lt;div&gt;make sure you are promoting your book like crazy on&lt;/div&gt;&lt;div&gt;the Internet and on websites. The price should be&lt;/div&gt;&lt;div&gt;aimed at bringing in profits, but you should never&lt;/div&gt;&lt;div&gt;forget that price is one of the factors that people&lt;/div&gt;&lt;div&gt;use in judging the value of your ebook ? before they&lt;/div&gt;&lt;div&gt;buy it. So always start with the highest price, and&lt;/div&gt;&lt;div&gt;then launch a mega-marketing campaign.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Pricing an ebook is particularly difficult because&lt;/div&gt;&lt;div&gt;ebooks are a fairly new commodity. Since they are&lt;/div&gt;&lt;div&gt;digital, the value of an ebook is as confusing as the&lt;/div&gt;&lt;div&gt;understanding of what digital actually is to the&lt;/div&gt;&lt;div&gt;average layperson. This means that we must look at&lt;/div&gt;&lt;div&gt;ebooks in a different light in order to determine&lt;/div&gt;&lt;div&gt;their actual worth in this brave, new cyber world.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Let&#39;s look at the difference between a book in print&lt;/div&gt;&lt;div&gt;and an ebook. A printed book is an object you can hold&lt;/div&gt;&lt;div&gt;in your hand, store on your bookshelf, even hand down&lt;/div&gt;&lt;div&gt;to the next generation. It is priced on factors such&lt;/div&gt;&lt;div&gt;as paper stock, design and production costs, and&lt;/div&gt;&lt;div&gt;marketing.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;But the fact that unites ebooks and print books is&lt;/div&gt;&lt;div&gt;that they are composed of ideas. It is the ideas in&lt;/div&gt;&lt;div&gt;these books that have the ability to change, or&lt;/div&gt;&lt;div&gt;possibly transform, people&#39;s lives.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;What do you think an idea is worth when evaluated&lt;/div&gt;&lt;div&gt;against the cost of paper and ink?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;It is the IDEAS that are valuable! That is how you&lt;/div&gt;&lt;div&gt;determine the cost of your ebook.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;What should I charge for my ideas?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;There are all different formulas and methods for&lt;/div&gt;&lt;div&gt;determining the correct price for your ebook. Let&#39;s&lt;/div&gt;&lt;div&gt;begin with honing in on your ultimate goals.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Decide if your goal is to get wide distribution and&lt;/div&gt;&lt;div&gt;maximum exposure. This goal is aimed at drawing&lt;/div&gt;&lt;div&gt;customers to your business or service, or to&lt;/div&gt;&lt;div&gt;establishing the credibility of your reputation. If&lt;/div&gt;&lt;div&gt;this is your main goal, you should aim to keep your&lt;/div&gt;&lt;div&gt;price on the low side. Some authors have even priced&lt;/div&gt;&lt;div&gt;their ebooks at a profit loss to draw a high number of&lt;/div&gt;&lt;div&gt;new customers. The key is to find a price that&lt;/div&gt;&lt;div&gt;maximizes your profits and the number of books you&lt;/div&gt;&lt;div&gt;sell.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;This is an excellent pricing strategy if you are&lt;/div&gt;&lt;div&gt;looking to acquire long-term customers. Long-term&lt;/div&gt;&lt;div&gt;customers are extremely likely to buy from you again&lt;/div&gt;&lt;div&gt;and again ? as long as the first ebook they buy is of&lt;/div&gt;&lt;div&gt;exceptional quality and beneficial to the customer.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;However, if your book contains valuable ? and more&lt;/div&gt;&lt;div&gt;importantly NEW information, references, or techniques&lt;/div&gt;&lt;div&gt;? then you should aim to price it on the high end.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;After you figure out your goal, you must figure out&lt;/div&gt;&lt;div&gt;what your audience&#39;s need is for your ebook. For&lt;/div&gt;&lt;div&gt;example, does your book solve a particular problem? If&lt;/div&gt;&lt;div&gt;it does, and solves it in a way that hasn&#39;t been&lt;/div&gt;&lt;div&gt;written about in one hundred other ebooks, you will be&lt;/div&gt;&lt;div&gt;able to achieve high sales at a high price. If your&lt;/div&gt;&lt;div&gt;book solves a problem or answers questions in a new&lt;/div&gt;&lt;div&gt;and unique way, you should price your book as high as&lt;/div&gt;&lt;div&gt;you can go. You will achieve larger profits this way,&lt;/div&gt;&lt;div&gt;but bring in fewer customers. Just make sure the&lt;/div&gt;&lt;div&gt;question or problem that your book solves is one that&lt;/div&gt;&lt;div&gt;is important and relevant to the majority of your&lt;/div&gt;&lt;div&gt;market audience. If your ideas are not common&lt;/div&gt;&lt;div&gt;knowledge, or you are presenting a brand new&lt;/div&gt;&lt;div&gt;technique, you will be able to sell books at a high&lt;/div&gt;&lt;div&gt;price. Just be prepared for your competition to&lt;/div&gt;&lt;div&gt;undercut you on price as soon as they hear about your&lt;/div&gt;&lt;div&gt;book.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Keep in mind that the above pricing strategy is&lt;/div&gt;&lt;div&gt;temporary. Eventually, you will cease to sell books at&lt;/div&gt;&lt;div&gt;this high price. So figure out in advance how long you&lt;/div&gt;&lt;div&gt;plan to offer your ebook at this high price, and when&lt;/div&gt;&lt;div&gt;that time is up, change your pricing strategy.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;If you want to see large profits over customer draw,&lt;/div&gt;&lt;div&gt;aim for an audience that is looking for easy solutions&lt;/div&gt;&lt;div&gt;to their problems at a low price. If your book is&lt;/div&gt;&lt;div&gt;aimed at solving one particular problem rather than&lt;/div&gt;&lt;div&gt;general advice, then you can charge more. Start at the&lt;/div&gt;&lt;div&gt;highest price the market will bear to bring in the&lt;/div&gt;&lt;div&gt;largest profits, and plan to discount the book a&lt;/div&gt;&lt;div&gt;number of times throughout the year.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Marketing Strategies&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The key that unlocks the sales potential of your ebook&lt;/div&gt;&lt;div&gt;is to find a single sentence that becomes your selling&lt;/div&gt;&lt;div&gt;handle. This sentence states what question or problem&lt;/div&gt;&lt;div&gt;your book answers and the benefits your ebook can&lt;/div&gt;&lt;div&gt;provide. Then be sure to use that sentence in every&lt;/div&gt;&lt;div&gt;piece of sales and promotional material, and every&lt;/div&gt;&lt;div&gt;time anyone asks you about your ebook.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Besides promoting your books assiduously online, there&lt;/div&gt;&lt;div&gt;are several other strategies that can help you sell&lt;/div&gt;&lt;div&gt;more books.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;One is to give something away for free with your book,&lt;/div&gt;&lt;div&gt;such as a valuable bonus item. Or bundle several&lt;/div&gt;&lt;div&gt;ebooks under one price, which lowers the price for&lt;/div&gt;&lt;div&gt;each ebook if they were sold separately.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;An effective technique for figuring out a price is to&lt;/div&gt;&lt;div&gt;send out a survey to your current customers. If these&lt;/div&gt;&lt;div&gt;customers have already bought an ebook from you, ask&lt;/div&gt;&lt;div&gt;for their opinion in terms of price. Do this by&lt;/div&gt;&lt;div&gt;creating a sales page for the new book, but don&#39;t&lt;/div&gt;&lt;div&gt;include a price on that page. Instead, add a number of&lt;/div&gt;&lt;div&gt;links to survey questions that ask pointed questions&lt;/div&gt;&lt;div&gt;to aid you in assigning a price to your ebook.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Another strategy is to test out prices by creating a&lt;/div&gt;&lt;div&gt;number of duplicate sales pages with different prices&lt;/div&gt;&lt;div&gt;on each page. Make sure your sales copy is exactly the&lt;/div&gt;&lt;div&gt;same on every page, and includes your selling-handle&lt;/div&gt;&lt;div&gt;sentence. Then figure out for each page the conversion&lt;/div&gt;&lt;div&gt;ratio between visitors to your site and sales of your&lt;/div&gt;&lt;div&gt;book. This will tell you what your optimum price is.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Ultimately, if you&#39;ve written a book that solves a&lt;/div&gt;&lt;div&gt;problem or presents a new technique, your book will&lt;/div&gt;&lt;div&gt;bring in both traffic and profits. So be sure to write&lt;/div&gt;&lt;div&gt;that selling-handle sentence that sums up what problem&lt;/div&gt;&lt;div&gt;your book solves and what the benefits of your book&lt;/div&gt;&lt;div&gt;will be to the customers who purchase it. And then&lt;/div&gt;&lt;div&gt;watch your market come to you!&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='https://ebookmarketingroar.blogspot.com/feeds/7957278865885077223/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/02/how-to-price-your-ebook.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/7957278865885077223'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/7957278865885077223'/><link rel='alternate' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/02/how-to-price-your-ebook.html' title='How to Price Your eBook'/><author><name>Akhand Trader</name><uri>http://www.blogger.com/profile/18105230070063905775</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7049386597462535934.post-7505771543118815528</id><published>2022-02-14T23:57:00.000-08:00</published><updated>2022-02-15T00:03:32.370-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="eBook"/><category scheme="http://www.blogger.com/atom/ns#" term="Marketing"/><title type='text'>Ebooks are Promotional Powerhouses</title><content type='html'>&lt;div&gt;Ebooks are part of the new frontier of cyberspace.&lt;/div&gt;&lt;div&gt;They are an entirely new medium for sharing marketing&lt;/div&gt;&lt;div&gt;information, ideas, techniques, and expert knowledge.&lt;/div&gt;&lt;div&gt;Each day the number of people accessing the Internet&lt;/div&gt;&lt;div&gt;grows, causing the exposure of your ebook to increase&lt;/div&gt;&lt;div&gt;incrementally. It&#39;s obvious why electronic&lt;/div&gt;&lt;div&gt;self-publishing has become so popular so quickly.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The publishing industry, I hope, does not intend to&lt;/div&gt;&lt;div&gt;forever banish the printed word to the dustbin of&lt;/div&gt;&lt;div&gt;history. Books in print have their own special&lt;/div&gt;&lt;div&gt;qualities and merits, and the world would be&lt;/div&gt;&lt;div&gt;diminished by their disappearance.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Having said that, let&#39;s look at what makes ebooks so&lt;/div&gt;&lt;div&gt;important and so unique. Ebooks have certain abilities&lt;/div&gt;&lt;div&gt;and qualities that other mediums do not possess.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;For example, ebooks are fairly easy to produce, and&lt;/div&gt;&lt;div&gt;their production cost is inexpensive. Just think about&lt;/div&gt;&lt;div&gt;it: you don&#39;t need a publisher, an agent, a printing&lt;/div&gt;&lt;div&gt;press, offset film, ink, paper, or even a distributor.&lt;/div&gt;&lt;div&gt;You just need a great concept, the ability to write it&lt;/div&gt;&lt;div&gt;or to hire a writer, and the right software.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Additionally, ebooks are easily and rapidly&lt;/div&gt;&lt;div&gt;distributed online. They are also easily updated; they&lt;/div&gt;&lt;div&gt;do not require a second print run. All you need is to&lt;/div&gt;&lt;div&gt;go into your original creation and modify the text or&lt;/div&gt;&lt;div&gt;graphics. Because of this flexibility, ebooks can&lt;/div&gt;&lt;div&gt;change and grow as fast as you can type.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Ebooks are also immediately obtainable. You don&#39;t have&lt;/div&gt;&lt;div&gt;to go to a bookstore or search through endless titles&lt;/div&gt;&lt;div&gt;at an online bookstore. All you have to do is download&lt;/div&gt;&lt;div&gt;it from a website, and presto! It&#39;s on your computer,&lt;/div&gt;&lt;div&gt;ready to be read.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Ebooks are interactive. This is one of the most unique&lt;/div&gt;&lt;div&gt;and specific qualities that ebooks offer. You can add&lt;/div&gt;&lt;div&gt;surveys that need to be filled out, order forms for&lt;/div&gt;&lt;div&gt;customers to purchase your products or goods, sound&lt;/div&gt;&lt;div&gt;and video that draw your reader into the virtual world&lt;/div&gt;&lt;div&gt;of your ebook, even direct links to relevant sites&lt;/div&gt;&lt;div&gt;that will expand your ebook outward. The potential is&lt;/div&gt;&lt;div&gt;virtually limitless.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Ebooks have a particular kind of permanence that other&lt;/div&gt;&lt;div&gt;mediums do not possess. Television shows and radio&lt;/div&gt;&lt;div&gt;shows air once, and then may rerun a few times. Ebooks&lt;/div&gt;&lt;div&gt;remain on your computer for as long as your choose,&lt;/div&gt;&lt;div&gt;and they can be read and reread whenever you choose&lt;/div&gt;&lt;div&gt;to. They can even be printed out and stored on the&lt;/div&gt;&lt;div&gt;shelves of your traditional home library.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Another wonderful quality is that ebooks have no&lt;/div&gt;&lt;div&gt;barriers in terms of publishing. You don&#39;t need to go&lt;/div&gt;&lt;div&gt;through the endless process of submitting your&lt;/div&gt;&lt;div&gt;manuscript over and over again, and then once you land&lt;/div&gt;&lt;div&gt;an agent, having the agent submit your manuscript over&lt;/div&gt;&lt;div&gt;and over again. Nor do you have to shell out thousands&lt;/div&gt;&lt;div&gt;of dollars for printing a self-published book. All&lt;/div&gt;&lt;div&gt;ebooks require is a writer and appropriate software.&lt;/div&gt;&lt;div&gt;Figure out your market, write your book, post it on&lt;/div&gt;&lt;div&gt;your website, and with the right business savvy, your&lt;/div&gt;&lt;div&gt;audience will come to you.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Finally, you have creative control over your ebook.&lt;/div&gt;&lt;div&gt;You don?t have to compromise with an editor or the&lt;/div&gt;&lt;div&gt;publishing trends of the time. You don&#39;t have to&lt;/div&gt;&lt;div&gt;haggle with a designer or wait for copyedited galleys&lt;/div&gt;&lt;div&gt;to arrive by snail mail. You are in complete control&lt;/div&gt;&lt;div&gt;of the design and the text.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;How to Use ebooks for Marketing and Promotion&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;There are innumerable ways to use ebooks to promote&lt;/div&gt;&lt;div&gt;your business and drive quality traffic to your&lt;/div&gt;&lt;div&gt;website. Once posted on your site, you can turn them&lt;/div&gt;&lt;div&gt;into a daily course, which brings your customer back&lt;/div&gt;&lt;div&gt;to read the next chapter. You can use them as a free&lt;/div&gt;&lt;div&gt;gift for making a purchase or for filling out a&lt;/div&gt;&lt;div&gt;survey. Put your ebook on a disc, and you will have an&lt;/div&gt;&lt;div&gt;innovative brochure. Blow your competition away by&lt;/div&gt;&lt;div&gt;inserting the disc into your sales packages.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The most effective marketing products are those that&lt;/div&gt;&lt;div&gt;are unique. Copyright your ebook, and immediately, you&lt;/div&gt;&lt;div&gt;have a powerful tool that you, and you alone, can&lt;/div&gt;&lt;div&gt;offer to the public. People will have to visit your&lt;/div&gt;&lt;div&gt;site to acquire your ebook, which increases the flow&lt;/div&gt;&lt;div&gt;of quality traffic and the potential of sales and&lt;/div&gt;&lt;div&gt;affiliate contacts.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Make sure that you keep your ebook current. Update it&lt;/div&gt;&lt;div&gt;frequently as the market and trends change. Add new&lt;/div&gt;&lt;div&gt;advice and techniques to show your prospects how your&lt;/div&gt;&lt;div&gt;goods or services can enrich their lives. By&lt;/div&gt;&lt;div&gt;constantly keeping abreast of new trends and&lt;/div&gt;&lt;div&gt;techniques, you can continue to see profits from your&lt;/div&gt;&lt;div&gt;ebook for years after your original creation.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Another phenomenal advantage of ebooks is that you can&lt;/div&gt;&lt;div&gt;test their marketing potential without putting out&lt;/div&gt;&lt;div&gt;hardly any cash at all. You can even produce an ebook&lt;/div&gt;&lt;div&gt;one copy at a time, each time you receive an order,&lt;/div&gt;&lt;div&gt;eliminating the need for storage and inventory. By&lt;/div&gt;&lt;div&gt;this method, you can gauge the saleablity of your&lt;/div&gt;&lt;div&gt;ebook, and make adjustments as necessary until the&lt;/div&gt;&lt;div&gt;orders start pouring in. Ebooks allow you to learn&lt;/div&gt;&lt;div&gt;about your market and customer habits and motivation&lt;/div&gt;&lt;div&gt;over a period of time, without risking your precious&lt;/div&gt;&lt;div&gt;financial resources. They also provide you with an&lt;/div&gt;&lt;div&gt;invaluable way to gather marketing information, which&lt;/div&gt;&lt;div&gt;you can use in many different facets of your business.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Use your ebook to discover what the specific goals and&lt;/div&gt;&lt;div&gt;problems are in your specific industry. Then figure&lt;/div&gt;&lt;div&gt;out how to solve these problems, and publish an ebook&lt;/div&gt;&lt;div&gt;with this invaluable information. This will increase&lt;/div&gt;&lt;div&gt;the value of your business, upgrade your reputation,&lt;/div&gt;&lt;div&gt;and get you known as an expert in your field.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;You can extend the value of single ebook by breaking&lt;/div&gt;&lt;div&gt;the book down into chapters for a serial course, into&lt;/div&gt;&lt;div&gt;special reports available on your website, or into&lt;/div&gt;&lt;div&gt;audio or visual tapes. Ebooks can be broken down into&lt;/div&gt;&lt;div&gt;several different promotional materials by excepting&lt;/div&gt;&lt;div&gt;some of the articles and using them to promote your&lt;/div&gt;&lt;div&gt;product. You can include a catalog in your ebook to&lt;/div&gt;&lt;div&gt;promote all the products or services you sell. You can&lt;/div&gt;&lt;div&gt;include a thank-you note for reading your book and an&lt;/div&gt;&lt;div&gt;invitation to download a trial version of your&lt;/div&gt;&lt;div&gt;product. Or you can include a form for your audience&lt;/div&gt;&lt;div&gt;to contact you for further information or with&lt;/div&gt;&lt;div&gt;questions, thereby building your business&lt;/div&gt;&lt;div&gt;relationships and your mailing list.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Using ebooks in this manner helps to cut the cost of&lt;/div&gt;&lt;div&gt;individually producing separate promotional materials.&lt;/div&gt;&lt;div&gt;You can use a single ebook to entice new prospects and&lt;/div&gt;&lt;div&gt;to sell new products to your current customers.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;No other medium has this kind of flexibility and&lt;/div&gt;&lt;div&gt;ability for expansion. Think of your ebook like a&lt;/div&gt;&lt;div&gt;spider spinning a beautiful and intricate web. Now go&lt;/div&gt;&lt;div&gt;and create that web, and see how many customers and&lt;/div&gt;&lt;div&gt;prospects you can catch!&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='https://ebookmarketingroar.blogspot.com/feeds/7505771543118815528/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/02/ebooks-are-promotional-powerhouses.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/7505771543118815528'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/7505771543118815528'/><link rel='alternate' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/02/ebooks-are-promotional-powerhouses.html' title='Ebooks are Promotional Powerhouses'/><author><name>Akhand Trader</name><uri>http://www.blogger.com/profile/18105230070063905775</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7049386597462535934.post-5337609659458034534</id><published>2022-02-14T23:55:00.000-08:00</published><updated>2022-02-15T00:03:32.369-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="eBook"/><category scheme="http://www.blogger.com/atom/ns#" term="Marketing"/><title type='text'>Choosing an eBook Compiler</title><content type='html'>&lt;div&gt;What is an eBook compiler?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;You&#39;ve written and revised your ebook, hired an artist&lt;/div&gt;&lt;div&gt;who has produced outstanding graphics, and now you&#39;re&lt;/div&gt;&lt;div&gt;ready to actually put together your ebook. What you&lt;/div&gt;&lt;div&gt;need to make an ebook is software called an ebook&lt;/div&gt;&lt;div&gt;Compiler.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;There are many different compilers to chose from, but&lt;/div&gt;&lt;div&gt;first, you need to know exactly what an ebook Compiler&lt;/div&gt;&lt;div&gt;does. Here is the simple explanation:&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;An ebook compiler is a software program that converts&lt;/div&gt;&lt;div&gt;either text pages or HTML text into a single&lt;/div&gt;&lt;div&gt;executable file or an ebook.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;If you or someone you hired has created a file with&lt;/div&gt;&lt;div&gt;graphics in HTML, you will need an HTML ebook&lt;/div&gt;&lt;div&gt;Compiler. This type of compiler requires a working&lt;/div&gt;&lt;div&gt;knowledge of the HTML tag language. You can also use&lt;/div&gt;&lt;div&gt;software to do this for you, such as Microsoft&lt;/div&gt;&lt;div&gt;FrontPage or Macromedia Dreamweaver.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;How do you choose an eBook Compiler?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;There are a large number of ebook Compilers available&lt;/div&gt;&lt;div&gt;on the market, all with glowing sales copy and tekkie&lt;/div&gt;&lt;div&gt;language. It can get very confusing and overwhelming&lt;/div&gt;&lt;div&gt;very fast without some simple guidelines to help you&lt;/div&gt;&lt;div&gt;figure out which compiler is right for you.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Choosing an ebook Compiler depends on a number of&lt;/div&gt;&lt;div&gt;factors:&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;1. How did you create your pages? Did you use HTML or&lt;/div&gt;&lt;div&gt;PDF format? There are many more compilers available&lt;/div&gt;&lt;div&gt;for HTML, but you can find some very good compilers&lt;/div&gt;&lt;div&gt;that will covert your PDF files into an ebook.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;2. Consider how easy the program is to use and the&lt;/div&gt;&lt;div&gt;thoroughness of the software&#39;s instruction manual. It&lt;/div&gt;&lt;div&gt;is absolutely necessary that the compiler you buy have&lt;/div&gt;&lt;div&gt;an instructional manual, documentation, or online&lt;/div&gt;&lt;div&gt;&quot;wizards.&quot; If it doesn&#39;t, your chances of figuring out&lt;/div&gt;&lt;div&gt;how to correctly use the program are compromised, and&lt;/div&gt;&lt;div&gt;the time required doing so is going to be significant.&lt;/div&gt;&lt;div&gt;Many manufacturers of compilers offer a free trial&lt;/div&gt;&lt;div&gt;version so you can play around with it and see if it&lt;/div&gt;&lt;div&gt;suits your needs. Download the trial version and&lt;/div&gt;&lt;div&gt;ascertain that it actually does what it claims to do.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;3. Security features. If you plan to sell your ebook,&lt;/div&gt;&lt;div&gt;check out the security features of the compiler&lt;/div&gt;&lt;div&gt;software carefully. Security features should include:&lt;/div&gt;&lt;div&gt;prevention of the reader from modifying text, access&lt;/div&gt;&lt;div&gt;only to the pages you assign or by entering a&lt;/div&gt;&lt;div&gt;password, different ways of generating passwords such&lt;/div&gt;&lt;div&gt;as secure passwords, user-friendly, and open&lt;/div&gt;&lt;div&gt;passwords.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;4. Supported scripting. Find out what scripts the&lt;/div&gt;&lt;div&gt;software supports. Scripting allows you to create&lt;/div&gt;&lt;div&gt;special effects, customize menus, and create and&lt;/div&gt;&lt;div&gt;modify other user interactivity. Choose a compiler&lt;/div&gt;&lt;div&gt;that permits you to include graphics, search windows,&lt;/div&gt;&lt;div&gt;hyperlinks, forms, surveys, etc.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;5. Pricing. This is a factor that is not always easy&lt;/div&gt;&lt;div&gt;to gauge. The highest priced compilers are not&lt;/div&gt;&lt;div&gt;automatically your best choice. Choose your compiler&lt;/div&gt;&lt;div&gt;based on the necessary requirements for your Ebook.&lt;/div&gt;&lt;div&gt;That means you need to know exactly how you plan to&lt;/div&gt;&lt;div&gt;use your Ebook and what functions you require.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Let&#39;s look at some of these factors in more detail.&lt;/div&gt;&lt;div&gt;First of all, make sure you have the correct browser&lt;/div&gt;&lt;div&gt;to run the compiler. The majority of HTML compilers&lt;/div&gt;&lt;div&gt;use Microsoft Internet Explorer or Netscape. Check out&lt;/div&gt;&lt;div&gt;the version that the compiler supports. Compilers that&lt;/div&gt;&lt;div&gt;require a browser will not run on a computer that does&lt;/div&gt;&lt;div&gt;not have the required browser installed. However,&lt;/div&gt;&lt;div&gt;there are ebook HTML compilers that don&#39;t require you&lt;/div&gt;&lt;div&gt;to have any browser installed on your computer. These&lt;/div&gt;&lt;div&gt;compilers run on any Windows system.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;If you choose a compiler that requires a browser,&lt;/div&gt;&lt;div&gt;check to ascertain that the browser is installed&lt;/div&gt;&lt;div&gt;correctly and that it is properly configured to the&lt;/div&gt;&lt;div&gt;specifications of the compiler. Check to see if&lt;/div&gt;&lt;div&gt;certain functions are turned off or on, and make any&lt;/div&gt;&lt;div&gt;adjustments according to the compiler instructions.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Security is an essential element of any compiler,&lt;/div&gt;&lt;div&gt;regardless of whether you plan to sell or give away&lt;/div&gt;&lt;div&gt;your ebook. One of the main reasons for using a&lt;/div&gt;&lt;div&gt;compiler is to prevent the reader from modifying the&lt;/div&gt;&lt;div&gt;contents. A secure compiler allows access only to the&lt;/div&gt;&lt;div&gt;pages you want the user to access unless they enter a&lt;/div&gt;&lt;div&gt;correct password.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;To find out how secure an ebook HTML compiler is, open&lt;/div&gt;&lt;div&gt;an ebook on it. While it is open, check the temporary&lt;/div&gt;&lt;div&gt;directory of your computer. This can usually be&lt;/div&gt;&lt;div&gt;accessed by typing in C:\Windows\temp. If you see a&lt;/div&gt;&lt;div&gt;bunch of files when your ebook is open or running, it&lt;/div&gt;&lt;div&gt;means that your computer is decompressing the secure&lt;/div&gt;&lt;div&gt;data from your ebook before showing the ebook to the&lt;/div&gt;&lt;div&gt;viewer. This method is not secure! It means that&lt;/div&gt;&lt;div&gt;anyone with the knowledge of how to access these&lt;/div&gt;&lt;div&gt;temporary files can steal the secure data and then&lt;/div&gt;&lt;div&gt;they can fiddle with your ebook to their evil heart&#39;s&lt;/div&gt;&lt;div&gt;desire. Remember, one of the main purposes of buying&lt;/div&gt;&lt;div&gt;and using an HTML compiler is to protect your&lt;/div&gt;&lt;div&gt;property.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Next, let&#39;s discuss passwords. When trying to choose&lt;/div&gt;&lt;div&gt;an ebook Compiler, check out the type of passwords&lt;/div&gt;&lt;div&gt;that the compiler supports. Almost all compilers offer&lt;/div&gt;&lt;div&gt;some kind of password protection that insures that the&lt;/div&gt;&lt;div&gt;user can only access the contents they have purchased&lt;/div&gt;&lt;div&gt;from you. However, the best compilers offer varied&lt;/div&gt;&lt;div&gt;ways to generate different types of passwords. Choose&lt;/div&gt;&lt;div&gt;a compiler that gives you the options of secure,&lt;/div&gt;&lt;div&gt;user-friendly, and open password generation.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Another important factor when it comes to passwords is&lt;/div&gt;&lt;div&gt;how the compiler generates them. A compiler that has&lt;/div&gt;&lt;div&gt;internal password protection generation built into the&lt;/div&gt;&lt;div&gt;software is more secure than compilers that link to&lt;/div&gt;&lt;div&gt;live Internet password control systems.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Find out if the compiler generates passwords online.&lt;/div&gt;&lt;div&gt;If it has this option, it allows you to choose any&lt;/div&gt;&lt;div&gt;payment processing system you want or to do the&lt;/div&gt;&lt;div&gt;payment processing yourself.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Next, look into the size of ebook the compiler&lt;/div&gt;&lt;div&gt;supports. The best compilers can create ebooks up to 2&lt;/div&gt;&lt;div&gt;GB in size without decompressing the HTML pages or&lt;/div&gt;&lt;div&gt;images to your hard disk. Usually, ebooks that are 2&lt;/div&gt;&lt;div&gt;GB in size can easily support 6 GB of compressed data.&lt;/div&gt;&lt;div&gt;The catch here is that only text files will generally&lt;/div&gt;&lt;div&gt;be compressible.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;You do not want a compiler that decompresses this&lt;/div&gt;&lt;div&gt;amount of data when the user attempts to open your&lt;/div&gt;&lt;div&gt;ebook. This would mean that anyone who purchases your&lt;/div&gt;&lt;div&gt;ebook will have to wait for all the data to decompress&lt;/div&gt;&lt;div&gt;before they can access your ebook right after&lt;/div&gt;&lt;div&gt;downloading it. So look for compilers that only&lt;/div&gt;&lt;div&gt;decompress temporarily files that are NOT HTML to the&lt;/div&gt;&lt;div&gt;local hardisk. Non-HTML files include Flash, Word, and&lt;/div&gt;&lt;div&gt;Acrobat files. This type of compiler is more secure&lt;/div&gt;&lt;div&gt;and certainly faster.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Make sure the compiler you choose is compatible with&lt;/div&gt;&lt;div&gt;your system software. Check out what version of&lt;/div&gt;&lt;div&gt;Windows it requires, and make sure you have that&lt;/div&gt;&lt;div&gt;version before buying your compiler.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Support issues are extremely important. Choose a&lt;/div&gt;&lt;div&gt;compiler that includes an installation program. This&lt;/div&gt;&lt;div&gt;program allows your user to choose a number of&lt;/div&gt;&lt;div&gt;different places on their computer to install the&lt;/div&gt;&lt;div&gt;ebook, to place a shortcut on their desktop, and to&lt;/div&gt;&lt;div&gt;add the ebook, if they choose, to the Start Programs&lt;/div&gt;&lt;div&gt;menu.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;You also want excellent and accessible vendor support.&lt;/div&gt;&lt;div&gt;Make sure you can access quick technical support! At&lt;/div&gt;&lt;div&gt;three o&#39;clock in the morning, this factor will be VERY&lt;/div&gt;&lt;div&gt;important. Also, check to see the terms of free&lt;/div&gt;&lt;div&gt;technical support offered. Unlimited technical support&lt;/div&gt;&lt;div&gt;is obviously the best option.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Check to see if the company that puts out the compiler&lt;/div&gt;&lt;div&gt;software offers a service level agreement. This&lt;/div&gt;&lt;div&gt;agreement is to assure you of their quality response&lt;/div&gt;&lt;div&gt;to your questions or problems.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;A good thing to consider is how long the compiler has&lt;/div&gt;&lt;div&gt;been on the market. Usually, the version number will&lt;/div&gt;&lt;div&gt;give you an idea. The longer the program is on the&lt;/div&gt;&lt;div&gt;market, the higher the version number, the more bugs&lt;/div&gt;&lt;div&gt;have been worked out.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;When choosing an ebook compiler, do not be swayed by&lt;/div&gt;&lt;div&gt;incredible promises and dazzling sales copy. Do your&lt;/div&gt;&lt;div&gt;homework first, and then consider all the above issues&lt;/div&gt;&lt;div&gt;and factors before choosing an ebook compiler.&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='https://ebookmarketingroar.blogspot.com/feeds/5337609659458034534/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/02/choosing-ebook-compiler.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/5337609659458034534'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/5337609659458034534'/><link rel='alternate' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/02/choosing-ebook-compiler.html' title='Choosing an eBook Compiler'/><author><name>Akhand Trader</name><uri>http://www.blogger.com/profile/18105230070063905775</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7049386597462535934.post-7638293442883168421</id><published>2022-01-23T19:47:00.000-08:00</published><updated>2022-02-15T00:04:04.068-08:00</updated><title type='text'>The Loyalty Factor</title><content type='html'>&lt;div&gt;What exactly is a brand? It&#39;s a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we&#39;ve defined the term and given it a comprehensive meaning..&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;A brand consists of eight basic building blocks:&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;- The Name&lt;/div&gt;&lt;div&gt;- The Logo (brand icon)&lt;/div&gt;&lt;div&gt;- The Brand&#39;s Colors&lt;/div&gt;&lt;div&gt;- The Slogan and Brand Messaging&lt;/div&gt;&lt;div&gt;- The Sound of the Brand&lt;/div&gt;&lt;div&gt;- The Overall Look and Feel = The Brand&#39;s Position&lt;/div&gt;&lt;div&gt;- Packaging the Brand&lt;/div&gt;&lt;div&gt;- The Brand Experience&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;A Brand is the greater sum of its parts. It is always more than just the nuts and bolts, the pieces; great brands are always the result of the whole equaling more than the sum of its parts.&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Branding is about making me, the consumer or buyer, more hip, more in the &quot;know,&quot; more cool than anybody else. We are a generation and a nation wanting to be special. We want to be richer, more beautiful, better dressed and more effortlessly gorgeous than any other generation that we know.&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;We want everything to mean more. We want everything to have meaning. That&#39;s why we flock to the reality shows. Why we love &quot;The Apprentice&quot; and &quot;American Idol&quot; and other top realistic shows. We crave authenticity in this age of fabrication and falsehood. We &quot;just want to be real.&quot;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;We want to be able to trust what we buy and whom we buy from. That&#39;s why Coke is still the number one brand in the world. The more we know about a brand, the more we trust it. The more we trust it, the more we buy it and continue to experience it. The more we experience it, the more loyal we become.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Loyalty is the currency that cannot be traded for dollars.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='https://ebookmarketingroar.blogspot.com/feeds/7638293442883168421/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/01/the-loyalty-factor.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/7638293442883168421'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7049386597462535934/posts/default/7638293442883168421'/><link rel='alternate' type='text/html' href='https://ebookmarketingroar.blogspot.com/2022/01/the-loyalty-factor.html' title='The Loyalty Factor'/><author><name>Akhand Trader</name><uri>http://www.blogger.com/profile/18105230070063905775</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry></feed>

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