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  1. <?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-2065500912940717118</id><updated>2015-12-16T21:25:37.265+01:00</updated><category term="Recomendaciones"/><category term="redes sociales"/><category term="internet"/><category term="diseño"/><category term="consejos"/><category term="google"/><category term="creativo"/><category term="facebook"/><category term="emprendedores"/><category term="5 razones"/><category term="networking"/><category term="marketing digital"/><category term="motivación"/><category term="Granada"/><category term="SEO"/><category term="citas"/><category term="colores"/><category term="curiosidades"/><category term="empresas"/><category term="posicionamiento"/><category term="publicidad"/><category term="verano"/><category term="videos"/><category term="aplicaciones"/><category term="coworking"/><category term="noticias"/><category term="pantone"/><category term="pymes"/><category term="web"/><category term="DIY"/><category term="YouTube"/><category term="adwords"/><category term="backlinking"/><category term="blog"/><category term="buscadores"/><category term="cookies"/><category term="festivales"/><category term="imágenes"/><category term="infografías"/><category term="instagram"/><category term="pinterest"/><category term="reputación online"/><category term="vídeo marketing"/><category term="SEM"/><category term="Software Libre"/><category term="Vimeo"/><category term="comercio electrónico"/><category term="display"/><category term="doodles"/><category term="e-commerce"/><category term="egosurfing"/><category term="experiencia de compra"/><category term="licencias"/><category term="licencias online"/><category term="linkedin"/><category term="navidad"/><category term="novedades"/><category term="original"/><category term="packaging"/><category term="promociones"/><category term="regalos"/><category term="shopping experience"/><category term="social media"/><category term="talleres"/><category term="tripadvisor"/><category term="twitter"/><category term="vacaciones"/><category term="ventas"/><category term="vídeo"/><category term="wallpapers"/><title type='text'>Arqweb</title><subtitle type='html'></subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://blog.arqweb.es/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default?start-index=26&amp;max-results=25'/><author><name>Nico Córdoba</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-RVZRhflkwrA/AAAAAAAAAAI/AAAAAAAABVw/SbatMIyAKME/s512-c/photo.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>84</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-2030269451007032337</id><published>2015-12-16T10:00:00.000+01:00</published><updated>2015-12-16T10:00:02.577+01:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="consejos"/><category scheme="http://www.blogger.com/atom/ns#" term="empresas"/><category scheme="http://www.blogger.com/atom/ns#" term="navidad"/><category scheme="http://www.blogger.com/atom/ns#" term="publicidad"/><category scheme="http://www.blogger.com/atom/ns#" term="ventas"/><title type='text'>5 cosas que deberías hacer para vender más en tu campaña de Navidad</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://2.bp.blogspot.com/-6igIPvdQ4BA/VnBQGGw3mxI/AAAAAAAAAYg/ofWm3ggqF1U/s1600/navidad-compras.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;424&quot; src=&quot;http://2.bp.blogspot.com/-6igIPvdQ4BA/VnBQGGw3mxI/AAAAAAAAAYg/ofWm3ggqF1U/s640/navidad-compras.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Solo falta una semana para que llegue Nochebuena y, aunque la &lt;b&gt;campaña navideña&lt;/b&gt; comenzó hace ya un tiempo, se prevé que en los próximos días las compras se incrementen todavía más tanto en el ámbito online como en las tiendas físicas. Además, las tradicionales comidas y cenas con empresas, amigos y familiares aumentarán las visitas a los bares y restaurantes. Es decir, que la mejor época de la campaña todavía está por llegar. Por eso, te damos algunos consejos para que aproveches al máximo estos días en tu negocios.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Cuida la ambientación&lt;span style=&quot;line-height: 150%;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;No importa si se trata de un comercio físico o electrónico. En cualquiera de los casos, es fundamental que cuides la &lt;b&gt;decoración&lt;/b&gt; y dotes el lugar de &lt;b&gt;aire navideño&lt;/b&gt;. Esto te ayudará a atraer un mayor número de consumidores. Eso sí, evita utilizar complementos anticuados o molestos, como los “papanoeles” cantarines o los tradicionales villancicos con campanillas. En el caso de que tengas una web, opta por incluir referencias navideñas sencillas que no dificulten la navegación ni distraigan demasiado. &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Sé precavido&lt;span style=&quot;line-height: 150%;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Ya sabes que en los próximos días tus ventas se van a incrementar, así que procura &lt;b&gt;tener suficiente &lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;stock&lt;/i&gt;&lt;/b&gt;. Si tienes un negocio hostelero, asegúrate de disponer de un buen &lt;b&gt;sistema de reservas&lt;/b&gt; para evitar colas incómodas y problemas de aforo.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Felicita a tus clientes&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;A todo el mundo le gustan los buenos deseos, pero en esta época hay una auténtica avalancha de felicitaciones. De ahí que sea tan importante tu &lt;b&gt;originalidad&lt;/b&gt;. Haz algo diferente y conseguirás que tus clientes y potenciales clientes se acuerden de tu marca. &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Haz descuentos&lt;span style=&quot;line-height: 150%;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;a href=&quot;http://blog.arqweb.es/2015/12/como-lanzar-una-promocion-en-mi-negocio.html&quot;&gt;Como ya os contamos en este post&lt;/a&gt;, las promociones son una vía fantástica para captar &lt;b&gt;incrementar las ventas y captar nuevos clientes&lt;/b&gt;, sobre todo durante la Navidad. Ten en cuenta que en estas semanas la predisposición a comprar es mucho mayor que en cualquier otra época del año. Si haces alguna oferta no solo fidelizarás a tus clientes habituales, sino que atraerás hasta tu local o comercio electrónico a nuevos consumidores potenciales. &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Ofrece facilidades&lt;span style=&quot;line-height: 150%;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Plazos amplios para cambios o devoluciones, sistemas rápidos de entrega a domicilio, diversidad en los menús… Las grandes empresas dan estas facilidades a los consumidores y las pymes también deben ser capaces de hacerlo para poder competir con ellas. Además, l&lt;b&gt;os pequeños negocios tienen la ventaja de conocer mejor a sus clientes&lt;/b&gt;. ¡Aprovéchala para aconsejarlos!&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;¿Listos para afrontar los días más importantes de la campaña navideña? &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;o:OfficeDocumentSettings&gt;  &lt;o:AllowPNG/&gt; &lt;/o:OfficeDocumentSettings&gt;&lt;/xml&gt;&lt;![endif]--&gt; &lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;w:WordDocument&gt;  &lt;w:View&gt;Normal&lt;/w:View&gt;  &lt;w:Zoom&gt;0&lt;/w:Zoom&gt;  &lt;w:TrackMoves/&gt;  &lt;w:TrackFormatting/&gt;  &lt;w:HyphenationZone&gt;21&lt;/w:HyphenationZone&gt;  &lt;w:PunctuationKerning/&gt;  &lt;w:ValidateAgainstSchemas/&gt; 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Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; UnhideWhenUsed=&quot;false&quot; Name=&quot;Revision&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;34&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;List Paragraph&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;29&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Quote&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;30&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Quote&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;19&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;21&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;31&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;32&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;33&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Book Title&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;37&quot; Name=&quot;Bibliography&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; QFormat=&quot;true&quot; Name=&quot;TOC Heading&quot;/&gt; &lt;/w:LatentStyles&gt;&lt;/xml&gt;&lt;![endif]--&gt; &lt;!--[if gte mso 10]&gt;&lt;style&gt; /* Style Definitions */ table.MsoNormalTable  {mso-style-name:&quot;Tabla normal&quot;;  mso-tstyle-rowband-size:0;  mso-tstyle-colband-size:0;  mso-style-noshow:yes;  mso-style-priority:99;  mso-style-parent:&quot;&quot;;  mso-padding-alt:0cm 5.4pt 0cm 5.4pt;  mso-para-margin:0cm;  mso-para-margin-bottom:.0001pt;  mso-pagination:widow-orphan;  font-size:12.0pt;  font-family:Cambria;  mso-ascii-font-family:Cambria;  mso-ascii-theme-font:minor-latin;  mso-hansi-font-family:Cambria;  mso-hansi-theme-font:minor-latin;} &lt;/style&gt;&lt;![endif]--&gt;   &lt;!--StartFragment--&gt;                                                 &lt;!--EndFragment--&gt;&lt;br /&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/2030269451007032337/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/12/5-cosas-que-deberias-hacer-para-vender.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/2030269451007032337'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/2030269451007032337'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/12/5-cosas-que-deberias-hacer-para-vender.html' title='5 cosas que deberías hacer para vender más en tu campaña de Navidad'/><author><name>Nuria Molina</name><uri>https://plus.google.com/101417722038861926147</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-KQGf3D0zlZU/AAAAAAAAAAI/AAAAAAAAACg/bGTPraWIf5Y/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://2.bp.blogspot.com/-6igIPvdQ4BA/VnBQGGw3mxI/AAAAAAAAAYg/ofWm3ggqF1U/s72-c/navidad-compras.jpg" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-1728331082160784179</id><published>2015-12-03T09:00:00.000+01:00</published><updated>2015-12-03T18:07:53.427+01:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="consejos"/><category scheme="http://www.blogger.com/atom/ns#" term="empresas"/><category scheme="http://www.blogger.com/atom/ns#" term="promociones"/><category scheme="http://www.blogger.com/atom/ns#" term="pymes"/><category scheme="http://www.blogger.com/atom/ns#" term="redes sociales"/><title type='text'>¿Cómo lanzar una promoción en mi negocio?</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://3.bp.blogspot.com/-cZdnqtZdyeE/VlyZPczHuXI/AAAAAAAABD8/rlJSfHs5DAU/s1600/lanzar-una-promocion.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;289&quot; src=&quot;http://3.bp.blogspot.com/-cZdnqtZdyeE/VlyZPczHuXI/AAAAAAAABD8/rlJSfHs5DAU/s640/lanzar-una-promocion.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;El viernes pasado asistimos a un auténtico &lt;/span&gt;&lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;boom&lt;/i&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt; del &lt;/span&gt;&lt;b style=&quot;line-height: 150%;&quot;&gt;&lt;a href=&quot;http://elpais.com/elpais/2015/11/27/album/1448613968_899414.html#1448613968_899414_1448624829&quot; target=&quot;_blank&quot;&gt;Black Friday&lt;/a&gt;&lt;/b&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;. Aunque esta fiesta es relativamente nueva en España, en esta ocasión no solo la celebraron las grandes marcas, como había ocurrido en los últimos años, sino que también &lt;/span&gt;&lt;b style=&quot;line-height: 150%;&quot;&gt;se sumaron multitud de pequeños comercios&lt;/b&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;. En total, la Asociación Española de la Economía Digital (Adigital) calcula que &lt;/span&gt;&lt;a href=&quot;http://www.larazon.es/internacional/el-black-friday-arrasa-en-espana-mientras-se-frena-en-ee-uu-BD11308876#.Ttt1LeMBo1MwglA&quot; style=&quot;line-height: 150%;&quot; target=&quot;_blank&quot;&gt;se ingresaron unos 1172 millones de euros.&lt;/a&gt;&lt;br /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;h3&gt;Pero ¿a qué se debe este éxito?&lt;/h3&gt;&lt;br /&gt;Una de las principales razones que llevó a miles de consumidores a pisar las tiendas en el Black Friday fue lo&lt;b&gt;&amp;nbsp;estratégico de la fecha&lt;/b&gt;. La proximidad a la Navidad permitió que muchos aprovechasen para comprar los regalos y ahorrar así algo de dinero. Otros vieron una buena oportunidad para probar nuevos productos a mejor precio o conseguir obsequios gratuitos. Aunque esto no es exclusivo del llamado &lt;i&gt;viernes negro&lt;/i&gt;. Las campañas especiales pueden funcionar para cualquier negocio. Eso sí, es muy importante saber elegir el momento oportuno.&lt;br /&gt;&lt;br /&gt;&lt;h3&gt;&lt;o:p&gt;¿Cómo planear tu próxima promoción?&lt;/o:p&gt;&lt;/h3&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;En primer lugar, antes de decidirte por una fecha debes &lt;b&gt;analizar bien tu público y tu producto&lt;/b&gt;. Por ejemplo, si vendes juguetes, un buen momento para hacer una promoción especial sería a comienzos de año, antes de que lleguen los Reyes Magos. Otra opción sería a principios del verano, cuando podrías aprovechar para hacer descuentos en los juguetes de la época (pistolas de agua, colchonetas hinchables, etc.).&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;a href=&quot;http://2.bp.blogspot.com/-OZ314-LPOL0/VllzHNCifXI/AAAAAAAAAWc/vEJ0V4RjCLA/s1600/black-friday.jpg&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;425&quot; src=&quot;http://2.bp.blogspot.com/-OZ314-LPOL0/VllzHNCifXI/AAAAAAAAAWc/vEJ0V4RjCLA/s640/black-friday.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Podemos decir que, por lo general, todas las fechas marcadas en rojo en el calendario, como San Valentín, la vuelta al cole, Semana Santa o Navidad, son momentos indicados para lanzar promociones. Sin embargo, hay que tener en cuenta que &lt;b&gt;la competencia en esos períodos es mucho mayor&lt;/b&gt;. Por esa razón, conviene &lt;b&gt;adelantarse a los demás&lt;/b&gt;. Vemos el ejemplo claro en la fiesta del &lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;viernes negro&lt;/i&gt;. Hace unos años, Walmart y Target decidieron abrir sus puertas con grandes descuentos ya en la tarde de Acción de Gracias, algo que bautizaron como el &lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;jueves gris&lt;/i&gt; y que les dio ventaja frente al resto de comercios.&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;En este sentido, también es necesario que te plantees la &lt;b&gt;duración que va a tener la campaña&lt;/b&gt;. Es verdad que no hay recetas mágicas y universales, pero normalmente conviene que las acotes lo máximo en el tiempo. Esto llevará a tus consumidores a hacer compras más impulsivas (como ocurre con el Black Friday) y, por tanto, te permitirá obtener mayores ganancias.&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify;&quot;&gt;Algunos consejos para el éxito&amp;nbsp;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;Más allá de las fechas por la que te decidas, debes tener en cuenta otros aspectos para que la promoción tenga éxito. Podemos resumirlos en estos tres puntos: pensar, planificar y evaluar.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;line-height: 150%; text-indent: -18pt;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;/div&gt;&lt;ol&gt;&lt;li&gt;&lt;span style=&quot;line-height: 150%; text-indent: -18pt;&quot;&gt;&lt;b&gt;Haz una estrategia. &lt;/b&gt;Piensa en el consumidor, pero también en tu empresa. Haz números y plantea descuentos que realmente puedas permitirte. Lo más importante es que tu negocio salga ganando. No olvides ser original, ya que eso te ayudará a destacar y a posicionarte entre tu competencia. En este punto, debes abordar multitud de decisiones&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style=&quot;line-height: 150%; text-indent: -18pt;&quot;&gt;&lt;b&gt;Planifica con tiempo.&lt;/b&gt; Decídete por una fecha que te dé margen suficiente para prepararlo todo. Publicitar la promoción llevará tiempo. Deberás hacerlo con unos días o una semana de antelación para que todos los clientes potenciales lo sepan. Pero, antes de eso, necesitarás trabajar en materiales gráficos, llegar a acuerdos con medios de comunicación, crear &lt;i&gt;newsletters&lt;/i&gt;, poner anuncios en Google, colaborar con blogs del sector o hacer publicidad en las redes sociales. Ya sabes que, cuanto más azúcar más dulce. En general, conviene que abordes tus campañas en el plan anual de comunicación. No obstante, si es una decisión posterior, intenta tener al menos un trimestre por delante para trabajar. Las prisas pueden costarte el éxito.&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style=&quot;line-height: 150%; text-indent: -18pt;&quot;&gt;&lt;b&gt;Evalúa los resultados.&amp;nbsp;&lt;/b&gt;Cuando todo acabe, mide si realmente la campaña ha sido eficaz. Para ello, es imprescindible que durante el desarrollo de la estrategia pienses en las herramientas de las que te vas a servir (códigos promocionales, volumen de ventas, Analytics, encuestas, etc.). Plantéate preguntas como estas: ¿cuánto has gastado?, ¿y ganado?, ¿has hecho nuevos clientes? ¿qué fallos has detectado?.. Este análisis es fundamental para que vayas mejorando en las próximas ocasiones.&amp;nbsp;&lt;/span&gt;&lt;/li&gt;&lt;/ol&gt;&lt;div class=&quot;MsoListParagraphCxSpLast&quot; style=&quot;line-height: 150%; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt; text-justify: inter-ideograph;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Las promociones siempre son atractivas para los usuarios, aprovéchalo y haz que también sean atractivas para tu negocio... ¿Tienes ya en mente tu próxima campaña de promoción?&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt; 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 &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;19&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;21&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;31&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;32&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;33&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Book Title&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;37&quot; Name=&quot;Bibliography&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; QFormat=&quot;true&quot; Name=&quot;TOC Heading&quot;/&gt; &lt;/w:LatentStyles&gt;&lt;/xml&gt;&lt;![endif]--&gt; &lt;!--[if gte mso 10]&gt;&lt;style&gt; /* Style Definitions */ table.MsoNormalTable  {mso-style-name:&quot;Tabla normal&quot;;  mso-tstyle-rowband-size:0;  mso-tstyle-colband-size:0;  mso-style-noshow:yes;  mso-style-priority:99;  mso-style-parent:&quot;&quot;;  mso-padding-alt:0cm 5.4pt 0cm 5.4pt;  mso-para-margin:0cm;  mso-para-margin-bottom:.0001pt;  mso-pagination:widow-orphan;  font-size:12.0pt;  font-family:Cambria;  mso-ascii-font-family:Cambria;  mso-ascii-theme-font:minor-latin;  mso-hansi-font-family:Cambria;  mso-hansi-theme-font:minor-latin;} &lt;/style&gt;&lt;![endif]--&gt;   &lt;!--StartFragment--&gt;                                       &lt;!--EndFragment--&gt;&lt;br /&gt;&lt;div class=&quot;MsoListParagraph&quot;&gt;&lt;br /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/1728331082160784179/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/12/como-lanzar-una-promocion-en-mi-negocio.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/1728331082160784179'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/1728331082160784179'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/12/como-lanzar-una-promocion-en-mi-negocio.html' title='¿Cómo lanzar una promoción en mi negocio?'/><author><name>Nuria Molina</name><uri>https://plus.google.com/101417722038861926147</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-KQGf3D0zlZU/AAAAAAAAAAI/AAAAAAAAACg/bGTPraWIf5Y/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-cZdnqtZdyeE/VlyZPczHuXI/AAAAAAAABD8/rlJSfHs5DAU/s72-c/lanzar-una-promocion.jpg" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-8819912301880141510</id><published>2015-11-24T09:00:00.000+01:00</published><updated>2015-11-24T13:58:16.856+01:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="consejos"/><category scheme="http://www.blogger.com/atom/ns#" term="posicionamiento"/><category scheme="http://www.blogger.com/atom/ns#" term="redes sociales"/><category scheme="http://www.blogger.com/atom/ns#" term="tripadvisor"/><title type='text'>¿Por qué utilizar TripAdvisor si trabajas en hostelería?</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://4.bp.blogspot.com/-FTcFXc0z_74/Vk9Dj6nzwPI/AAAAAAAAAVc/H2UG79tOHGo/s1600/arqweb-restaurante.jpeg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;425&quot; src=&quot;http://4.bp.blogspot.com/-FTcFXc0z_74/Vk9Dj6nzwPI/AAAAAAAAAVc/H2UG79tOHGo/s640/arqweb-restaurante.jpeg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background: white; color: #2c2c2c; mso-ascii-font-family: Cambria; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;h4 style=&quot;text-align: center;&quot;&gt;&lt;span style=&quot;background: white; color: #2c2c2c; mso-ascii-font-family: Cambria; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;Si trabajas en hostelería tienes que estar en TripAdvisor, hoy analizamos las 6 razones que terminarán de convencerte.&lt;/span&gt;&lt;/h4&gt;&lt;span style=&quot;background: white; color: #2c2c2c; mso-ascii-font-family: Cambria; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=&quot;background: white; color: #2c2c2c; mso-ascii-font-family: Cambria; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;Vas a salir a cenar, pero no tienes claro a dónde ir, así que coges el móvil y buscas restaurantes en tu ciudad. En unos segundos, llegas a &lt;b&gt;&lt;a href=&quot;http://www.tripadvisor.es/&quot; target=&quot;_blank&quot;&gt;TripAdvisor&lt;/a&gt;&lt;/b&gt;, filtras por el precio que estás dispuesto a pagar, el tipo de establecimiento que buscas o la comida que te apetece tomar y ¡tachán! Como por arte magia recibes una &lt;b&gt;clasificación de los mejores locales&lt;/b&gt;. Con un breve vistazo a las opiniones enseguida tendrás claro del lugar al que debes ir. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background: white; color: #2c2c2c; mso-ascii-font-family: Cambria; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;Solo la descripción de esta escena, tan común hoy en día, ya da respuesta a la pregunta que hacíamos en el titular. Cada mes, &lt;b&gt;&lt;a href=&quot;http://www.tripadvisor.es/PressCenter-c4-Fact_Sheet.html&quot; target=&quot;_blank&quot;&gt;TripAdvisor registra 350 millones de visitantes únicos&lt;/a&gt;&lt;/b&gt;. A ello hay que añadir que supera los 290 millones de opiniones y que tiene comentarios sobre más de 5,3 millones de alojamientos, restaurantes y atracciones de 47 países de todo el mundo. Pero vamos a analizar con detalle cuáles son todas &lt;b&gt;razones por las que deben sumarte ya mismo a esta red&lt;/b&gt; si trabajas en la hostelería.&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background: white; color: #2c2c2c; mso-ascii-font-family: Cambria; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://2.bp.blogspot.com/-n-q7-hGlGzg/Vk9ELlYZwnI/AAAAAAAAAVk/Fe7ivFO42mo/s1600/arqweb-tripadvisor.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;336&quot; src=&quot;http://2.bp.blogspot.com/-n-q7-hGlGzg/Vk9ELlYZwnI/AAAAAAAAAVk/Fe7ivFO42mo/s640/arqweb-tripadvisor.png&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-indent: 0px;&quot;&gt;&lt;span style=&quot;background-color: white; color: #2c2c2c; line-height: 150%; text-indent: -18pt;&quot;&gt;1. Incremento de los clientes potenciales&lt;/span&gt;&lt;span style=&quot;background-color: white; color: #2c2c2c; line-height: 150%;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background: white; color: #2c2c2c; mso-ascii-font-family: Cambria; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;No es fácil que tu restaurante llame la atención de las personas que pasean por la calle, ni siquiera aunque tengas una buena ubicación. Sin embargo, cuando incluyes el local en TripAdvisor llegas a un &lt;b&gt;público potencial muy amplio&lt;/b&gt;, que además está buscando exactamente lo que tú ofreces. De este modo, las posibilidades de que seas el elegido se incrementan exponencialmente. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background-color: white; color: #2c2c2c; line-height: 150%; text-indent: -18pt;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-indent: 0px;&quot;&gt;&lt;span style=&quot;background-color: white; color: #2c2c2c; line-height: 150%; text-indent: -18pt;&quot;&gt;2. Internacionalización&lt;/span&gt;&lt;span style=&quot;background-color: white; color: #2c2c2c; line-height: 150%;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background: white; color: #2c2c2c; mso-ascii-font-family: Cambria; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;Unido a lo que comentábamos en el punto anterior, no es solo que mucha más gente pueda llegar a conocerte, sino que también &lt;b&gt;te abres a un contexto internacional&lt;/b&gt;. Multitud de viajeros organizan por completo su viaje con TripAdvisor, incluyendo los locales en los que van a comer o cenar. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-indent: 0px;&quot;&gt;&lt;span style=&quot;background-color: white; color: #2c2c2c; line-height: 150%; text-indent: -18pt;&quot;&gt;3. Control de las opiniones&lt;/span&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background: white; color: #2c2c2c; mso-ascii-font-family: Cambria; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;Quizá hayas decidido que dar el salto a esta red no va contigo. No obstante, &lt;b&gt;en internet la última palabra la tiene el ciudadano&lt;/b&gt;. Tus comensales pueden escribir sobre ti en TripAdvisor sin que tengas posibilidad de controlar lo que dicen. ¿Y si vierten falsedades? Gestionar tu propio perfil en esta plataforma es fundamental para &lt;b&gt;cuidar la reputación de tu marca&lt;/b&gt;. No olvides que las opiniones de los consumidores sobre tu restaurante será lo más valorado por los potenciales clientes. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-indent: 0px;&quot;&gt;&lt;span style=&quot;background-color: white; color: #2c2c2c; line-height: 150%; text-indent: -18pt;&quot;&gt;4. Más visibilidad&lt;/span&gt;&lt;span style=&quot;background-color: white; color: #2c2c2c; line-height: 150%;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background: white; color: #2c2c2c; mso-ascii-font-family: Cambria; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;TripAdvisor es la &lt;b&gt;mayor red de viajes del mundo&lt;/b&gt;. Es obvio que tener presencia en ella contribuirá a que seas más visible y a &lt;b&gt;aumentar tu tráfico web&lt;/b&gt;. En este sentido, es importante que hagas un uso adecuado de tu perfil en la red social, pero también que mantengas en buenas condiciones tu sitio corporativo.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-indent: 0px;&quot;&gt;&lt;span style=&quot;background-color: white; color: #2c2c2c; line-height: 150%; text-indent: -18pt;&quot;&gt;5. Mayor interacción&lt;/span&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background: white; color: #2c2c2c; mso-ascii-font-family: Cambria; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;Los tiempos han cambiado y los usuarios ya no quieren que actúes como una empresa en la red. Ahora necesitan &lt;b&gt;ver a la persona que hay detrás de la marca, hablar con ella y preguntar sus duda&lt;/b&gt;s. Como todas las redes sociales, TripAdvisor es muy útil para incrementar la interacción con los usuarios y conocerlos más a fondo.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;h3 style=&quot;text-align: justify; text-indent: 0px;&quot;&gt;&lt;span style=&quot;color: #2c2c2c; text-indent: -18pt;&quot;&gt;&lt;span style=&quot;background-color: white; font-stretch: normal; line-height: 24px;&quot;&gt;6.&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;times new roman&amp;quot;; font-size: 7pt; font-stretch: normal; line-height: normal;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #2c2c2c; line-height: 150%; text-indent: -18pt;&quot;&gt;Posibilidades de mejora&lt;/span&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background: white; color: #2c2c2c; mso-ascii-font-family: Cambria; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;No somos perfectos. Establecer contacto con tus clientes te ayudará a &lt;b&gt;saber cuáles son las carencias &lt;/b&gt;que encuentran en tu restaurante y así podrás pulir esos detalles para que las opiniones mejoren día a día. Recuerda que &lt;b&gt;la mejor publicidad es un cliente contento&lt;/b&gt;. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background: white; color: #2c2c2c; mso-ascii-font-family: Cambria; mso-bidi-font-family: Arial; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;Por último, si te decides a formar parte de TripAdvisor debes ser constante y responsable de tu perfil. Crear un cuenta y tenerla desatendida no solo impedirá que te beneficies de estas ventajas, sino que además puede afectarte negativamente. ¿Necesitas apoyo? 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 &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;19&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;21&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;31&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;32&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;33&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Book Title&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;37&quot; Name=&quot;Bibliography&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; QFormat=&quot;true&quot; Name=&quot;TOC Heading&quot;/&gt; &lt;/w:LatentStyles&gt;&lt;/xml&gt;&lt;![endif]--&gt; &lt;!--[if gte mso 10]&gt;&lt;style&gt; /* Style Definitions */ table.MsoNormalTable  {mso-style-name:&quot;Tabla normal&quot;;  mso-tstyle-rowband-size:0;  mso-tstyle-colband-size:0;  mso-style-noshow:yes;  mso-style-priority:99;  mso-style-parent:&quot;&quot;;  mso-padding-alt:0cm 5.4pt 0cm 5.4pt;  mso-para-margin:0cm;  mso-para-margin-bottom:.0001pt;  mso-pagination:widow-orphan;  font-size:12.0pt;  font-family:Cambria;  mso-ascii-font-family:Cambria;  mso-ascii-theme-font:minor-latin;  mso-hansi-font-family:Cambria;  mso-hansi-theme-font:minor-latin;} &lt;/style&gt;&lt;![endif]--&gt;   &lt;!--StartFragment--&gt;                                                           &lt;!--EndFragment--&gt;&lt;br /&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/8819912301880141510/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/11/por-que-utilizar-tripadvisor-si.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/8819912301880141510'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/8819912301880141510'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/11/por-que-utilizar-tripadvisor-si.html' title='¿Por qué utilizar TripAdvisor si trabajas en hostelería?'/><author><name>Nuria Molina</name><uri>https://plus.google.com/101417722038861926147</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-KQGf3D0zlZU/AAAAAAAAAAI/AAAAAAAAACg/bGTPraWIf5Y/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/-FTcFXc0z_74/Vk9Dj6nzwPI/AAAAAAAAAVc/H2UG79tOHGo/s72-c/arqweb-restaurante.jpeg" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-485470472065555766</id><published>2015-11-12T12:11:00.003+01:00</published><updated>2015-11-23T10:08:42.492+01:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="5 razones"/><category scheme="http://www.blogger.com/atom/ns#" term="blog"/><category scheme="http://www.blogger.com/atom/ns#" term="buscadores"/><category scheme="http://www.blogger.com/atom/ns#" term="emprendedores"/><category scheme="http://www.blogger.com/atom/ns#" term="empresas"/><category scheme="http://www.blogger.com/atom/ns#" term="internet"/><category scheme="http://www.blogger.com/atom/ns#" term="marketing digital"/><category scheme="http://www.blogger.com/atom/ns#" term="posicionamiento"/><title type='text'>5 imprescindibles que deberías tener en cuenta antes de publicar un post</title><content type='html'>&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Ya sabemos la importancia de crear contenido y compartir conocimiento a través de la red, así que hoy lo que queremos es repasar juntos cuales son las&lt;b&gt; revisiones que deberías hacer a tus entradas de blog&lt;/b&gt;, antes de publicar, para asegurarte una entrada de calidad.&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Por supuesto la parte fundamental es el contenido, la redacción e información que ofreces, pero hay aspectos como los estilos, las palabras o las imágenes, que harán mejor tus post.&lt;/span&gt;&lt;/div&gt;&lt;h3 class=&quot;MsoNormal&quot;&gt;&lt;a href=&quot;http://3.bp.blogspot.com/-E-QEJ7Canno/VkRzQ3F7P2I/AAAAAAAABCo/e1ECr7esoyg/s1600/student-849825_640%2B%25282%2529.jpg&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;http://3.bp.blogspot.com/-E-QEJ7Canno/VkRzQ3F7P2I/AAAAAAAABCo/e1ECr7esoyg/s1600/student-849825_640%2B%25282%2529.jpg&quot; /&gt;&lt;/a&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;&lt;/span&gt;&lt;/h3&gt;&lt;h3 class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;¿Qué revisar antes de lanzar un post?&lt;/span&gt;&lt;/h3&gt;&lt;h4 class=&quot;MsoListParagraph&quot; style=&quot;mso-list: l0 level1 lfo1; text-indent: -18.0pt;&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot; style=&quot;mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;&quot;&gt;&lt;span style=&quot;mso-list: Ignore;&quot;&gt;1.&lt;span style=&quot;font: 7.0pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Título&lt;/span&gt;&lt;/h4&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Piensa bien como titularas tu entrada de blog. &lt;b&gt;Es decisivo para hacer atractivo el contenido&lt;/b&gt; de esta, debe ser provocador pero al mismo tiempo tener esas palabras clave que definen el contenido. No utilices títulos excesivamente largos, sé directo.&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Además, estructura tu texto mediante títulos internos, que ayuden a estructurar contenido y posicionar en Google.&amp;nbsp;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;h4 class=&quot;MsoListParagraph&quot; style=&quot;mso-list: l0 level1 lfo1; text-indent: -18.0pt;&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot; style=&quot;mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;&quot;&gt;&lt;span style=&quot;mso-list: Ignore;&quot;&gt;2.&lt;span style=&quot;font: 7.0pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Negritas y destacados&lt;/span&gt;&lt;/h4&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Esenciales para crear una interfaz más apetecible, que el usuario desee leer. Ambas aligeran el texto y contribuyen a &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;estructurarlo de manera visual&lt;/b&gt;, encontrar los puntos que son de nuestro interés, etcétera. También sirven de “gancho”.&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;h4 class=&quot;MsoListParagraph&quot; style=&quot;mso-list: l0 level1 lfo1; text-indent: -18.0pt;&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot; style=&quot;mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;&quot;&gt;&lt;span style=&quot;mso-list: Ignore;&quot;&gt;3.&lt;span style=&quot;font: 7.0pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Ortografía y gramática&lt;/span&gt;&lt;/h4&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Uno de los &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;básicos&lt;/b&gt; de todo aquel que se precie de escribir y compartir sus escritos en la red. Activa el corrector por defecto y fíjate en esas correcciones. Asegúrate que las expresiones y frases hechas que quieres utilizar, sean correctas.&lt;/span&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;&amp;nbsp;&lt;/span&gt; &lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Este un fallo que afectará a tu credibilidad y puede provocarte más de un problema.&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;h4 class=&quot;MsoListParagraph&quot; style=&quot;mso-list: l0 level1 lfo1; text-indent: -18.0pt;&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot; style=&quot;mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;&quot;&gt;&lt;span style=&quot;mso-list: Ignore;&quot;&gt;4.&lt;span style=&quot;font: 7.0pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Derechos de las imágenes&lt;/span&gt;&lt;/h4&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Aunque este apartado daría para hablar largo y tendido, decántate por aquellas que estén &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;libres de derechos&lt;/b&gt; de autor y comprueba siempre la licencia de tus imágenes, así como la manera en la que deben atribuirse, en el caso de tener que hacerlo. &lt;a href=&quot;http://blog.arqweb.es/2015/10/usar-imagenes-en-internet.html&quot; target=&quot;_blank&quot;&gt;Eneste otro post te contamos cómo se deben usar las imágenes en internet.&amp;nbsp;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://1.bp.blogspot.com/-HkfHmPNx1Ww/VkRzUjHsyrI/AAAAAAAABC0/E7eUrGayRwA/s1600/Captura%2Bde%2Bpantalla%2B2015-11-04%2Ba%2Bla%2528s%2529%2B12.28.38.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;405&quot; src=&quot;http://1.bp.blogspot.com/-HkfHmPNx1Ww/VkRzUjHsyrI/AAAAAAAABC0/E7eUrGayRwA/s640/Captura%2Bde%2Bpantalla%2B2015-11-04%2Ba%2Bla%2528s%2529%2B12.28.38.png&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;&lt;/span&gt;&lt;/div&gt;&lt;h4 class=&quot;MsoListParagraph&quot; style=&quot;mso-list: l0 level1 lfo1; text-indent: -18.0pt;&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot; style=&quot;mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;&quot;&gt;&lt;span style=&quot;mso-list: Ignore;&quot;&gt;5.&lt;span style=&quot;font: 7.0pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Calidad y tamaño de las fotografías&lt;/span&gt;&lt;/h4&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Vigila el tamaño original, escoge fotografías grandes para que no se te pixelen ni pierdan &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;calidad&lt;/b&gt;. Además recuerda &lt;a href=&quot;http://blog.arqweb.es/2015/11/cuatro-bancos-de-imagenes-gratuitos-que.html&quot; target=&quot;_blank&quot;&gt;cómo utilizar las imágenes en tus post&lt;/a&gt;, no las deformes ni utilices en tamaños excesivamente pequeños. En bancos de imágenes gratuitos como &lt;a href=&quot;http://es.freeimages.com/&quot; target=&quot;_blank&quot;&gt;Freeimages&lt;/a&gt; y &lt;a href=&quot;https://pixabay.com/es/&quot; target=&quot;_blank&quot;&gt;Pixabay &lt;/a&gt;encontrarás un amplio abanico de opciones. Intenta que todas sean parecidas en cuanto a sus dimensiones.&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Atentos también al &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;formato&lt;/b&gt; de la fotografía (gif, png, jpeg…) ya que es básico, pues algunos cms no soportan estos dos primeros y podrías ocasionar un problema de visualización (u otros).&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Evidentemente y al margen de los puntos destacados, cuestiones como el tipo de editor utilizado (Blogger, Wordpress, CMS propios, etcétera) influirán tremendamente en el resultado final. &lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Y tú, ¿quieres aportar algo más?&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt; ¿qué revisas antes de publicar?&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/485470472065555766/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/11/5-imprescindibles-que-deberias-tener-en_12.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/485470472065555766'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/485470472065555766'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/11/5-imprescindibles-que-deberias-tener-en_12.html' title='5 imprescindibles que deberías tener en cuenta antes de publicar un post'/><author><name>Arqweb</name><uri>http://www.blogger.com/profile/11525776505254211763</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-E-QEJ7Canno/VkRzQ3F7P2I/AAAAAAAABCo/e1ECr7esoyg/s72-c/student-849825_640%2B%25282%2529.jpg" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-6185425244422155384</id><published>2015-11-03T09:00:00.000+01:00</published><updated>2015-11-03T09:00:02.337+01:00</updated><title type='text'>Cuatro bancos de imágenes gratuitos que te ayudarán a encontrar la foto que necesitas</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt; 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Name=&quot;heading 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; SemiHidden=&quot;true&quot;    UnhideWhenUsed=&quot;true&quot; QFormat=&quot;true&quot; Name=&quot;heading 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; SemiHidden=&quot;true&quot;    UnhideWhenUsed=&quot;true&quot; QFormat=&quot;true&quot; Name=&quot;heading 7&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; SemiHidden=&quot;true&quot;    UnhideWhenUsed=&quot;true&quot; QFormat=&quot;true&quot; Name=&quot;heading 8&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; SemiHidden=&quot;true&quot;    UnhideWhenUsed=&quot;true&quot; QFormat=&quot;true&quot; Name=&quot;heading 9&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;index 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;index 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;index 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;index 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;index 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;index 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;index 7&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;index 8&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;index 9&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; SemiHidden=&quot;true&quot;    UnhideWhenUsed=&quot;true&quot; Name=&quot;toc 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; SemiHidden=&quot;true&quot;    UnhideWhenUsed=&quot;true&quot; Name=&quot;toc 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; SemiHidden=&quot;true&quot;    UnhideWhenUsed=&quot;true&quot; Name=&quot;toc 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; SemiHidden=&quot;true&quot;    UnhideWhenUsed=&quot;true&quot; Name=&quot;toc 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; SemiHidden=&quot;true&quot;    UnhideWhenUsed=&quot;true&quot; Name=&quot;toc 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; SemiHidden=&quot;true&quot;    UnhideWhenUsed=&quot;true&quot; Name=&quot;toc 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; SemiHidden=&quot;true&quot;    UnhideWhenUsed=&quot;true&quot; Name=&quot;toc 7&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; SemiHidden=&quot;true&quot;    UnhideWhenUsed=&quot;true&quot; Name=&quot;toc 8&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; SemiHidden=&quot;true&quot;    UnhideWhenUsed=&quot;true&quot; Name=&quot;toc 9&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Normal Indent&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;footnote text&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;annotation text&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;header&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;footer&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;index heading&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;35&quot; SemiHidden=&quot;true&quot;    UnhideWhenUsed=&quot;true&quot; QFormat=&quot;true&quot; Name=&quot;caption&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;table of figures&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;envelope address&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;envelope return&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;footnote reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;annotation reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;line number&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;page number&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;endnote reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;endnote text&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;table of authorities&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;macro&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;toa heading&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List Bullet&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List Number&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List Bullet 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List Bullet 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List Bullet 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List Bullet 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List Number 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List Number 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List Number 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List Number 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;10&quot; QFormat=&quot;true&quot; Name=&quot;Title&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Closing&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Signature&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;1&quot; SemiHidden=&quot;true&quot;    UnhideWhenUsed=&quot;true&quot; Name=&quot;Default Paragraph Font&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Body Text&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Body Text Indent&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List Continue&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List Continue 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List Continue 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List Continue 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;List Continue 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Message Header&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;11&quot; QFormat=&quot;true&quot; Name=&quot;Subtitle&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Salutation&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Date&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Body Text First Indent&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Body Text First Indent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Note Heading&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Body Text 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Body Text 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Body Text Indent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Body Text Indent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Block Text&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Hyperlink&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;FollowedHyperlink&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;22&quot; QFormat=&quot;true&quot; Name=&quot;Strong&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;20&quot; QFormat=&quot;true&quot; Name=&quot;Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Document Map&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Plain Text&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;E-mail Signature&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;HTML Top of Form&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;HTML Bottom of Form&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Normal (Web)&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;HTML Acronym&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;HTML Address&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;HTML Cite&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;HTML Code&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;HTML Definition&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;HTML Keyboard&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;HTML Preformatted&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;HTML Sample&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;HTML Typewriter&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;HTML Variable&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Normal Table&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;annotation subject&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;No List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Outline List 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Outline List 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Outline List 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Simple 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Simple 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Simple 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Classic 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Classic 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Classic 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Classic 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Colorful 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Colorful 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Colorful 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Columns 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Columns 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Columns 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Columns 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Columns 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Grid 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Grid 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Grid 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Grid 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Grid 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Grid 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Grid 7&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Grid 8&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table List 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table List 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table List 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table List 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table List 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table List 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table List 7&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table List 8&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table 3D effects 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table 3D effects 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table 3D effects 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Contemporary&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Elegant&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Professional&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Subtle 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Subtle 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Web 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Web 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Web 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Balloon Text&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;Table Grid&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; UnhideWhenUsed=&quot;true&quot;    Name=&quot;Table Theme&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; Name=&quot;Placeholder Text&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;1&quot; QFormat=&quot;true&quot; Name=&quot;No Spacing&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; Name=&quot;Light Shading&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; Name=&quot;Light List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; Name=&quot;Light Grid&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; Name=&quot;Medium Shading 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; Name=&quot;Medium Shading 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; Name=&quot;Medium List 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; Name=&quot;Medium List 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; Name=&quot;Medium Grid 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; Name=&quot;Medium Grid 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; Name=&quot;Medium Grid 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; Name=&quot;Dark List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; Name=&quot;Colorful Shading&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; Name=&quot;Colorful List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; Name=&quot;Colorful Grid&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; Name=&quot;Light Shading Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; Name=&quot;Light List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; Name=&quot;Light Grid Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; Name=&quot;Medium Shading 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; Name=&quot;Medium Shading 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; Name=&quot;Medium List 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; SemiHidden=&quot;true&quot; Name=&quot;Revision&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;34&quot; QFormat=&quot;true&quot;    Name=&quot;List Paragraph&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;29&quot; QFormat=&quot;true&quot; Name=&quot;Quote&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;30&quot; QFormat=&quot;true&quot;    Name=&quot;Intense Quote&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; Name=&quot;Medium List 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; Name=&quot;Medium Grid 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; Name=&quot;Medium Grid 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; Name=&quot;Medium Grid 3 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; Name=&quot;Dark List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; Name=&quot;Colorful Shading Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; Name=&quot;Colorful List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; Name=&quot;Colorful Grid Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; Name=&quot;Light Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; Name=&quot;Light List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; Name=&quot;Light Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; Name=&quot;Medium Shading 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; Name=&quot;Medium Shading 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; Name=&quot;Medium List 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; Name=&quot;Medium List 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; Name=&quot;Medium Grid 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; Name=&quot;Medium Grid 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; Name=&quot;Medium Grid 3 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; Name=&quot;Dark List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; Name=&quot;Colorful Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; Name=&quot;Colorful List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; Name=&quot;Colorful Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; Name=&quot;Light Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; Name=&quot;Light List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; Name=&quot;Light Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; Name=&quot;Medium Shading 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; Name=&quot;Medium Shading 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; Name=&quot;Medium List 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; Name=&quot;Medium List 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; Name=&quot;Medium Grid 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; Name=&quot;Medium Grid 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; Name=&quot;Medium Grid 3 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; Name=&quot;Dark List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; Name=&quot;Colorful Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; Name=&quot;Colorful List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; Name=&quot;Colorful Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; Name=&quot;Light Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; Name=&quot;Light List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; Name=&quot;Light Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; Name=&quot;Medium Shading 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; Name=&quot;Medium Shading 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; Name=&quot;Medium List 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; Name=&quot;Medium List 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; Name=&quot;Medium Grid 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; Name=&quot;Medium Grid 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; Name=&quot;Medium Grid 3 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; Name=&quot;Dark List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; Name=&quot;Colorful Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; Name=&quot;Colorful List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; Name=&quot;Colorful Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; Name=&quot;Light Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; Name=&quot;Light List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; Name=&quot;Light Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; Name=&quot;Medium Shading 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; Name=&quot;Medium Shading 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; Name=&quot;Medium List 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; Name=&quot;Medium List 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; Name=&quot;Medium Grid 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; Name=&quot;Medium Grid 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; Name=&quot;Medium Grid 3 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; Name=&quot;Dark List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; Name=&quot;Colorful Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; Name=&quot;Colorful List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; Name=&quot;Colorful Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; Name=&quot;Light Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; Name=&quot;Light List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; Name=&quot;Light Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; Name=&quot;Medium Shading 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; Name=&quot;Medium Shading 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; Name=&quot;Medium List 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; Name=&quot;Medium List 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; Name=&quot;Medium Grid 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; Name=&quot;Medium Grid 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; Name=&quot;Medium Grid 3 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; Name=&quot;Dark List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; Name=&quot;Colorful Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; Name=&quot;Colorful List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; Name=&quot;Colorful Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;19&quot; QFormat=&quot;true&quot;    Name=&quot;Subtle Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;21&quot; QFormat=&quot;true&quot;    Name=&quot;Intense Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;31&quot; QFormat=&quot;true&quot;    Name=&quot;Subtle Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;32&quot; QFormat=&quot;true&quot;    Name=&quot;Intense Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;33&quot; QFormat=&quot;true&quot; Name=&quot;Book Title&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;37&quot; SemiHidden=&quot;true&quot;    UnhideWhenUsed=&quot;true&quot; Name=&quot;Bibliography&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; SemiHidden=&quot;true&quot;    UnhideWhenUsed=&quot;true&quot; QFormat=&quot;true&quot; Name=&quot;TOC Heading&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;41&quot; Name=&quot;Plain Table 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;42&quot; Name=&quot;Plain Table 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;43&quot; Name=&quot;Plain Table 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;44&quot; Name=&quot;Plain Table 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;45&quot; Name=&quot;Plain Table 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;40&quot; Name=&quot;Grid Table Light&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;46&quot; Name=&quot;Grid Table 1 Light&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;47&quot; Name=&quot;Grid Table 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;48&quot; Name=&quot;Grid Table 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;49&quot; Name=&quot;Grid Table 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;50&quot; Name=&quot;Grid Table 5 Dark&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;51&quot; Name=&quot;Grid Table 6 Colorful&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;52&quot; Name=&quot;Grid Table 7 Colorful&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;46&quot;    Name=&quot;Grid Table 1 Light Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;47&quot; Name=&quot;Grid Table 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;48&quot; Name=&quot;Grid Table 3 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;49&quot; Name=&quot;Grid Table 4 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;50&quot; Name=&quot;Grid Table 5 Dark Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;51&quot;    Name=&quot;Grid Table 6 Colorful Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;52&quot;    Name=&quot;Grid Table 7 Colorful Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;46&quot;    Name=&quot;Grid Table 1 Light Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;47&quot; Name=&quot;Grid Table 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;48&quot; Name=&quot;Grid Table 3 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;49&quot; Name=&quot;Grid Table 4 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;50&quot; Name=&quot;Grid Table 5 Dark Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;51&quot;    Name=&quot;Grid Table 6 Colorful Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;52&quot;    Name=&quot;Grid Table 7 Colorful Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;46&quot;    Name=&quot;Grid Table 1 Light Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;47&quot; Name=&quot;Grid Table 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;48&quot; Name=&quot;Grid Table 3 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;49&quot; Name=&quot;Grid Table 4 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;50&quot; Name=&quot;Grid Table 5 Dark Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;51&quot;    Name=&quot;Grid Table 6 Colorful Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;52&quot;    Name=&quot;Grid Table 7 Colorful Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;46&quot;    Name=&quot;Grid Table 1 Light Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;47&quot; Name=&quot;Grid Table 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;48&quot; Name=&quot;Grid Table 3 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;49&quot; Name=&quot;Grid Table 4 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;50&quot; Name=&quot;Grid Table 5 Dark Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;51&quot;    Name=&quot;Grid Table 6 Colorful Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;52&quot;    Name=&quot;Grid Table 7 Colorful Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;46&quot;    Name=&quot;Grid Table 1 Light Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;47&quot; Name=&quot;Grid Table 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;48&quot; Name=&quot;Grid Table 3 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;49&quot; Name=&quot;Grid Table 4 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;50&quot; Name=&quot;Grid Table 5 Dark Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;51&quot;    Name=&quot;Grid Table 6 Colorful Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;52&quot;    Name=&quot;Grid Table 7 Colorful Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;46&quot;    Name=&quot;Grid Table 1 Light Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;47&quot; Name=&quot;Grid Table 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;48&quot; Name=&quot;Grid Table 3 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;49&quot; Name=&quot;Grid Table 4 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;50&quot; Name=&quot;Grid Table 5 Dark Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;51&quot;    Name=&quot;Grid Table 6 Colorful Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;52&quot;    Name=&quot;Grid Table 7 Colorful Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;46&quot; Name=&quot;List Table 1 Light&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;47&quot; Name=&quot;List Table 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;48&quot; Name=&quot;List Table 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;49&quot; Name=&quot;List Table 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;50&quot; Name=&quot;List Table 5 Dark&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;51&quot; Name=&quot;List Table 6 Colorful&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;52&quot; Name=&quot;List Table 7 Colorful&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;46&quot;    Name=&quot;List Table 1 Light Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;47&quot; Name=&quot;List Table 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;48&quot; Name=&quot;List Table 3 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;49&quot; Name=&quot;List Table 4 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;50&quot; Name=&quot;List Table 5 Dark Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;51&quot;    Name=&quot;List Table 6 Colorful Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;52&quot;    Name=&quot;List Table 7 Colorful Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;46&quot;    Name=&quot;List Table 1 Light Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;47&quot; Name=&quot;List Table 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;48&quot; Name=&quot;List Table 3 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;49&quot; Name=&quot;List Table 4 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;50&quot; Name=&quot;List Table 5 Dark Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;51&quot;    Name=&quot;List Table 6 Colorful Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;52&quot;    Name=&quot;List Table 7 Colorful Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;46&quot;    Name=&quot;List Table 1 Light Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;47&quot; Name=&quot;List Table 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;48&quot; Name=&quot;List Table 3 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;49&quot; Name=&quot;List Table 4 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;50&quot; Name=&quot;List Table 5 Dark Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;51&quot;    Name=&quot;List Table 6 Colorful Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;52&quot;    Name=&quot;List Table 7 Colorful Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;46&quot;    Name=&quot;List Table 1 Light Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;47&quot; Name=&quot;List Table 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;48&quot; Name=&quot;List Table 3 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;49&quot; Name=&quot;List Table 4 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;50&quot; Name=&quot;List Table 5 Dark Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;51&quot;    Name=&quot;List Table 6 Colorful Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;52&quot;    Name=&quot;List Table 7 Colorful Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;46&quot;    Name=&quot;List Table 1 Light Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;47&quot; Name=&quot;List Table 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;48&quot; Name=&quot;List Table 3 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;49&quot; Name=&quot;List Table 4 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;50&quot; Name=&quot;List Table 5 Dark Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;51&quot;    Name=&quot;List Table 6 Colorful Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;52&quot;    Name=&quot;List Table 7 Colorful Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;46&quot;    Name=&quot;List Table 1 Light Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;47&quot; Name=&quot;List Table 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;48&quot; Name=&quot;List Table 3 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;49&quot; Name=&quot;List Table 4 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;50&quot; Name=&quot;List Table 5 Dark Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;51&quot;    Name=&quot;List Table 6 Colorful Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;52&quot;    Name=&quot;List Table 7 Colorful Accent 6&quot;/&gt; &lt;/w:LatentStyles&gt;&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 10]&gt;&lt;style&gt; /* Style Definitions */  table.MsoNormalTable  {mso-style-name:&quot;Tabla normal&quot;;  mso-tstyle-rowband-size:0;  mso-tstyle-colband-size:0;  mso-style-noshow:yes;  mso-style-priority:99;  mso-style-parent:&quot;&quot;;  mso-padding-alt:0cm 5.4pt 0cm 5.4pt;  mso-para-margin:0cm;  mso-para-margin-bottom:.0001pt;  mso-pagination:widow-orphan;  font-size:12.0pt;  font-family:&quot;Cambria&quot;,serif;  mso-ascii-font-family:Cambria;  mso-ascii-theme-font:minor-latin;  mso-hansi-font-family:Cambria;  mso-hansi-theme-font:minor-latin;  mso-ansi-language:ES-TRAD;} &lt;/style&gt;&lt;![endif]--&gt; &lt;br /&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;En un contexto en el que &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;la cultura de lo visual&lt;/b&gt; se ha convertido en una realidad innegable, la elección de las fotografías que acompañarán a nuestro contenido cobra especial importancia.&lt;/span&gt; &lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Las imágenes son capaces de transformarlo en un conjunto tremendamente atractivo –o todo lo contrario- y de aportar información añadida –en el caso de las infografías y los gráficos, por ejemplo-. Pero, si no se emplean adecuadamente, también pueden generar ciertos &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;problemas con los derechos de autor.&lt;/b&gt; Por suerte, a nuestra disposición contamos con multitud de bancos de imágenes. Y hoy compartimos con vosotros algunos de los más populares, para que podáis encontrar imágenes atractivas para vuestro contenido:&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify;&quot;&gt;&lt;a href=&quot;https://pixabay.com/es/&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: large;&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Pixabay&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Gratuito&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt; en su totalidad. Su búsqueda da lugar a imágenes libres de derechos por las que no hay que pagar. Ahora bien, en los primeros resultados aparecen fotografías de &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;ShutterStock&lt;/b&gt;(que sí son de pago). Muy fácil de utilizar, evita perder el tiempo y aporta material de calidad, aunque también puede “colarse” alguna excepción.&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://3.bp.blogspot.com/-X68xEoTxrpc/VjCRW3mjhnI/AAAAAAAABCI/XSdcW_FiO6Q/s1600/Captura%2Bde%2Bpantalla%2B2015-10-21%2Ba%2Bla%2528s%2529%2B09.01.21.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;296&quot; src=&quot;http://3.bp.blogspot.com/-X68xEoTxrpc/VjCRW3mjhnI/AAAAAAAABCI/XSdcW_FiO6Q/s640/Captura%2Bde%2Bpantalla%2B2015-10-21%2Ba%2Bla%2528s%2529%2B09.01.21.png&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Incluye, según afirman en su página de inicio, &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;más de 480 mil fotos gratis&lt;/b&gt;, vectores e ilustraciones que, por cierto, es posible seleccionar a la derecha del cuadro de exploración, ubicado en la parte central del &lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;site&lt;/i&gt;.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;El contenido, asimismo, se encuentra agrupado en distintas categorías como animales, comida, emociones, lugares, religiones, belleza, deportes, moda, etcétera. Está disponible en 26 idiomas y también puedes registrarte para compartir tus propias fotos.&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;b&gt;&lt;a href=&quot;http://www.gettyimages.es/&quot; target=&quot;_blank&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot; style=&quot;font-size: large;&quot;&gt;Getty Images&lt;/span&gt;&lt;/a&gt;&lt;/b&gt;&lt;br /&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Es una de las plataformas más populares usada por diarios impresos y medios en general. Permite comprar las fotos de manera individual (cuyo precio oscila en función del tamaño) e integra un &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;sistema de créditos&lt;/b&gt;. Cuenta con varios apartados e imágenes con distintas atribuciones. Además de material generalista agrupado por categorías, encontrarás otro relacionado con la actualidad, famosos, y similares; así como vídeos y música, que disponen de sus pestañas específicas.&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;a href=&quot;http://3.bp.blogspot.com/-_b0ABdal5p0/VjCRTbYle8I/AAAAAAAABB8/QRo418LqZmE/s1600/Captura%2Bde%2Bpantalla%2B2015-10-21%2Ba%2Bla%2528s%2529%2B09.13.50.png&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;312&quot; src=&quot;http://3.bp.blogspot.com/-_b0ABdal5p0/VjCRTbYle8I/AAAAAAAABB8/QRo418LqZmE/s640/Captura%2Bde%2Bpantalla%2B2015-10-21%2Ba%2Bla%2528s%2529%2B09.13.50.png&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;a href=&quot;http://epicantus.tumblr.com/&quot; target=&quot;_blank&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;&lt;b&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Epicantus&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Aunque no se trata de un banco al uso, Epicantus es &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;un blog de Tumblr&lt;/b&gt; en el que hallarás, cada semana, nuevas imágenes libres.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;Son ideales si estás buscando fotografías fuera de lo común, tienen gran calidad y no tendrás que atribuirlas. Ahora bien, carece de un buscador interno e implica estar más pendiente de lo que se va publicando (intuimos que esa es, precisamente, la idea de la autora que las sube a la red).&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;En Epicantus encontrarás desde teteras captadas al mínimo detalle, hasta paisajes urbanos, bicicletas, cestas, plantas, instalaciones, ropa, frutas, librerías, puertas, puentes, edificios y un largo etcétera.&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;a href=&quot;http://2.bp.blogspot.com/-_5wIe2wqlRU/VjCRWaXfTbI/AAAAAAAABCE/jF_X0NHmETg/s1600/Captura%2Bde%2Bpantalla%2B2015-10-21%2Ba%2Bla%2528s%2529%2B09.02.11.png&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;338&quot; src=&quot;http://2.bp.blogspot.com/-_5wIe2wqlRU/VjCRWaXfTbI/AAAAAAAABCE/jF_X0NHmETg/s640/Captura%2Bde%2Bpantalla%2B2015-10-21%2Ba%2Bla%2528s%2529%2B09.02.11.png&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;a href=&quot;http://www.morguefile.com/&quot; target=&quot;_blank&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;&lt;b&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;MorgueFile&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Lo mejor de esta web es que no solo cuenta con una colección propia gratuita, sino que integra las imágenes de iStock, Getyy, Dreamstime, Bigstock, DepositPhotos, Fotolia y otras; y las ofrece a un precio ligeramente más asequible. Su principal virtud es, sin duda, esta &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;capacidad de agrupar en una sola herramienta el resultado de páginas de terceros&lt;/b&gt;.&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;También permite subir tus propias fotos (que serán analizadas antes de aparecer en el &lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;site&lt;/i&gt;), consultar la comunidad y acceder a su sección &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;Aula&lt;/b&gt;, donde tendrás la posibilidad de aprender algunos conceptos básicos de fotografía.&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 115%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span lang=&quot;ES-TRAD&quot;&gt;Y tú, ¿nos recomiendas algún otro banco de imágenes?&lt;/span&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/6185425244422155384/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/11/cuatro-bancos-de-imagenes-gratuitos-que.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/6185425244422155384'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/6185425244422155384'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/11/cuatro-bancos-de-imagenes-gratuitos-que.html' title='Cuatro bancos de imágenes gratuitos que te ayudarán a encontrar la foto que necesitas'/><author><name>Arqweb</name><uri>http://www.blogger.com/profile/11525776505254211763</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-X68xEoTxrpc/VjCRW3mjhnI/AAAAAAAABCI/XSdcW_FiO6Q/s72-c/Captura%2Bde%2Bpantalla%2B2015-10-21%2Ba%2Bla%2528s%2529%2B09.01.21.png" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-4212183811608452972</id><published>2015-10-28T09:59:00.006+01:00</published><updated>2015-10-28T10:30:23.035+01:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="blog"/><category scheme="http://www.blogger.com/atom/ns#" term="consejos"/><category scheme="http://www.blogger.com/atom/ns#" term="imágenes"/><category scheme="http://www.blogger.com/atom/ns#" term="internet"/><category scheme="http://www.blogger.com/atom/ns#" term="licencias"/><category scheme="http://www.blogger.com/atom/ns#" term="redes sociales"/><title type='text'>Usar imágenes en internet</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://3.bp.blogspot.com/-hlYKj2uDzbc/U_7wTFYGAqI/AAAAAAAAA3E/GjPS4bXsEhQ/s1600/calidadDEimagenONLINEblog.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;241&quot; src=&quot;http://3.bp.blogspot.com/-hlYKj2uDzbc/U_7wTFYGAqI/AAAAAAAAA3E/GjPS4bXsEhQ/s1600/calidadDEimagenONLINEblog.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;Crear contenido en internet es la mejor manera de conectar con tu audiencia, seguidores y potenciales clientes. Se trata de compartir conocimiento y ofrecer a otros información útil.&lt;b&gt; De esa manera ser más atractivos, relevantes e interesantes dentro del mundo digital.&lt;/b&gt;&lt;br /&gt;Una de las cosas que más me han llamdo la atención es que aún teniendo buen contenido hay mucha gente/marcas/empresas que no atraen la atención general, y les cuesta mucho establecer &quot;engagement&quot; o vinculación con su audiencia. Lamento deciros que en Arqweb no tenemos la clave maestra para conseguirlo, pero sí es cierto que estamos constantemente revisando qué cosas nos afectan en ese sentido, y hoy queremos hablaros de las imágenes.&lt;br /&gt;&lt;br /&gt;Muchos nos habreis oído hablar de la importancia que la imagen tiene en internet, las tendencias nos llevan cada vez a sites y modelos con más peso en la imagen. Pues bien, hoy nos gustaría &lt;b&gt;dejar un par de consejos para que las imágenes que utiliceis en vuestro contenido os den el mejor resultado posible. &lt;/b&gt;&lt;br /&gt;&lt;b&gt;Lo primero es tener imágenes de calidad. &lt;/b&gt;Por encima de otras consideraciones, las imágenes darán reflejo vuestro y del contenido, de manera que cuidar qué imagenes y como aparecen, puede hacer que lectores continúen con vosotros o abandonen la página.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;table align=&quot;center&quot; cellpadding=&quot;0&quot; cellspacing=&quot;0&quot; class=&quot;tr-caption-container&quot; style=&quot;margin-left: auto; margin-right: auto; text-align: center;&quot;&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;http://3.bp.blogspot.com/-0Ub4yxq-5uY/U_3JOnlvE-I/AAAAAAAAA2k/v8LuIGxWo8g/s1600/img-para-post-traducido-arqweb.JPG&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;390&quot; src=&quot;http://3.bp.blogspot.com/-0Ub4yxq-5uY/U_3JOnlvE-I/AAAAAAAAA2k/v8LuIGxWo8g/s1600/img-para-post-traducido-arqweb.JPG&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class=&quot;tr-caption&quot; style=&quot;text-align: center;&quot;&gt;Infografía calidad en imagenes online (fuente:Whoishostingthis, traducción: Arqweb)&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;br /&gt;&lt;b&gt;En segundo lugar, las imágenes propias siempre son la mejor opción&lt;/b&gt;, mucho más fáciles de utilizar, además de añadir presonalidad al contenido. Eso sí, de nuevo de buena calidad, lo más profesionales posibles, incluso profesionales si es para el contenido de vuestra marca.&lt;br /&gt;Esta opción os permiten además olvidaros de problemas con derechos en fotografías, aspecto que si utilizais imagenes de manera recurrente tendreis que conocer. &lt;br /&gt;&lt;br /&gt;Y por último, si no es posible personalizarlas o realizarlas vosotros mismos, existen cantidad de &lt;b&gt;fuentes de imágenes&lt;/b&gt; a tener en cuenta, ya sean bancos de imágenes de pago o gratuitos, que con paciencia pueden ofrecernos alternativas muy atractivas, en ese sentido, tened cuidado con las típicas fotografías que se utilizan en el sector una y otra vez.&lt;br /&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://1.bp.blogspot.com/-PwSO0ZYLvYA/U_7mJSTYiEI/AAAAAAAAA20/mItKyCysSxo/s1600/foto-muy-vista.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;106&quot; src=&quot;http://1.bp.blogspot.com/-PwSO0ZYLvYA/U_7mJSTYiEI/AAAAAAAAA20/mItKyCysSxo/s1600/foto-muy-vista.jpg&quot; width=&quot;200&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;Antes de acabar nos gustaría anotar algo un tanto evidente que no todo el mundo sabe, &lt;b&gt;las imágenes de internet, también tienen derechos de autor, no es lícito utilizar una imagen simplemente porque la encuentras en un buscador&lt;/b&gt;... cuidado con ese detalle, si quereis saber un poco más sobre fotografía y uso en internt, podeis leer sobre&lt;a href=&quot;http://blog.arqweb.es/2015/08/puedo-utilizar-las-fotografias-que.html&quot; target=&quot;_blank&quot;&gt; licencias, derechos y copyright de fotografías online en la entrada ¿Puedo usar cualquier foto de internet?.&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Espero que os haya sido útil!&lt;br /&gt;&lt;br /&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/4212183811608452972/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/10/usar-imagenes-en-internet.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/4212183811608452972'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/4212183811608452972'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/10/usar-imagenes-en-internet.html' title='Usar imágenes en internet'/><author><name>Arqweb</name><uri>http://www.blogger.com/profile/11525776505254211763</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-hlYKj2uDzbc/U_7wTFYGAqI/AAAAAAAAA3E/GjPS4bXsEhQ/s72-c/calidadDEimagenONLINEblog.jpg" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-4577023387903237044</id><published>2015-10-07T12:41:00.001+02:00</published><updated>2015-10-07T12:45:39.922+02:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="comercio electrónico"/><category scheme="http://www.blogger.com/atom/ns#" term="consejos"/><category scheme="http://www.blogger.com/atom/ns#" term="e-commerce"/><category scheme="http://www.blogger.com/atom/ns#" term="experiencia de compra"/><category scheme="http://www.blogger.com/atom/ns#" term="shopping experience"/><title type='text'>El ABC de la experiencia de compra</title><content type='html'>&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 24px; text-align: justify;&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span lang=&quot;ES&quot;&gt;Las&amp;nbsp;&lt;a href=&quot;http://www.obs-edu.com/noticias/informe/el-comercio-electronico-en-espana-crece-un-225-en-el-ultimo-ano/&quot;&gt;compras por internet son una tendencia al alza&lt;/a&gt;&amp;nbsp;gracias a diversos factores como la eficacia de la web, la capacidad resolutiva del vendedor y la satisfacción general que se obtiene al adquirir productos o servicios. Estos puntos, entre otros, son los que conforman lo que se conoce como&amp;nbsp;&lt;b&gt;&lt;i&gt;shopping experience&lt;/i&gt;&lt;/b&gt;&amp;nbsp;o experiencia de compra.&amp;nbsp;&amp;nbsp;Conocer qué elementos son los que hacen que los clientes repitan resulta determinante a la hora de sacar adelante un&amp;nbsp;&lt;i&gt;e-commerce&lt;/i&gt;.&lt;/span&gt;&lt;span style=&quot;mso-ansi-language: ES-TRAD;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span lang=&quot;ES&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://3.bp.blogspot.com/-AYNinBnka6U/VhT1noXIEGI/AAAAAAAAATQ/eYhr56n5bak/s1600/ecommerce.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img alt=&quot;ecommerce&quot; border=&quot;0&quot; height=&quot;400&quot; src=&quot;http://3.bp.blogspot.com/-AYNinBnka6U/VhT1noXIEGI/AAAAAAAAATQ/eYhr56n5bak/s400/ecommerce.jpg&quot; title=&quot;comercio electronico&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span lang=&quot;ES&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;h3 style=&quot;text-align: justify;&quot;&gt;&lt;b&gt;&lt;span lang=&quot;ES&quot;&gt;¿Cómo mejorar la experiencia de compra?&lt;/span&gt;&lt;/b&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;mso-ansi-language: ES-TRAD;&quot;&gt;Hay cinco aspectos principales que no debéis descuidar bajo ningún concepto:&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;mso-ansi-language: ES-TRAD;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;ul style=&quot;margin-top: 0cm;&quot; type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;mso-list: l2 level1 lfo1; tab-stops: list 36.0pt; text-align: justify;&quot;&gt;&lt;b&gt;&lt;span lang=&quot;ES&quot;&gt;La fidelización de los usuarios.&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;ES&quot;&gt;&amp;nbsp;Una&amp;nbsp;atención óptima a los compradores online&amp;nbsp;es      fundamental para crear una vinculación duradera en el tiempo. Todo lo que      sirva para mejorar la comunicación con el usuario (redes sociales,      atención personalizada, newsletter, etc.), hará que se sienta más      satisfecho y, por tanto, facilitará&amp;nbsp;la continuidad del negocio. No hay que olvidar en este punto las promociones especiales para premiar esa fidelidad, como por ejemplo, los sistemas de puntos.&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;ul style=&quot;margin-top: 0cm;&quot; type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;mso-list: l3 level1 lfo2; tab-stops: list 36.0pt; text-align: justify;&quot;&gt;&lt;b&gt;&lt;span lang=&quot;ES&quot;&gt;Un sistema sencillo de      devoluciones, cambios y envíos&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;ES&quot;&gt;&amp;nbsp;de los      productos, basado en la instantaneidad, puede suponer la diferencia      entre el éxito o el fracaso de un comercio virtual. La letra pequeña no le      gusta a nadie. Por eso es tan importante que el mensaje sea claro y      directo, sin hacer promesas que no podamos cumplir.&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;mso-ansi-language: ES-TRAD;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;ul style=&quot;margin-top: 0cm;&quot; type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;mso-list: l0 level1 lfo3; tab-stops: list 36.0pt; text-align: justify;&quot;&gt;&lt;b&gt;&lt;span lang=&quot;ES&quot;&gt;La calidad de los productos&lt;/span&gt;&lt;/b&gt;&lt;span lang=&quot;ES&quot;&gt;, sin duda, es clave&amp;nbsp;a la hora de establecer las bases de la      lealtad del cliente. Un 75% de los usuarios que han realizado una compra      online repite si su experiencia ha sido calificada como muy satisfactoria.      &amp;nbsp;&lt;/span&gt;&lt;span style=&quot;mso-ansi-language: ES-TRAD;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;ul style=&quot;margin-top: 0cm;&quot; type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;mso-list: l4 level1 lfo4; tab-stops: list 36.0pt; text-align: justify;&quot;&gt;&lt;b&gt;&lt;span style=&quot;mso-ansi-language: ES-TRAD;&quot;&gt;El      marketing &quot;boca a boca&quot;.&lt;/span&gt;&lt;/b&gt;&lt;span style=&quot;mso-ansi-language: ES-TRAD;&quot;&gt;&amp;nbsp;Las recomendaciones de los usuarios son una de las mejores formas de aumentar la confianza      en la empresa. Una buena idea es dar la oportunidad de que los      consumidores puedan valorar los productos. También conviene publicar      algunos testimonios o casos de éxito para que los potenciales clientes se      vean reflejados en ellos.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;ul style=&quot;margin-top: 0cm;&quot; type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;mso-list: l1 level1 lfo5; tab-stops: list 36.0pt; text-align: justify;&quot;&gt;&lt;b&gt;La tecnología.&lt;/b&gt; Un comercio electrónico debe estar siempre a la última y      aprovechar todas las posibilidades que ofrece la tecnología para mejorar      la experiencia de compra:&amp;nbsp;desde&amp;nbsp;&lt;a href=&quot;http://blog.arqweb.es/2015/04/google-penaliza-webs-no-responsive.html&quot;&gt;páginas&amp;nbsp;&lt;i&gt;responsive&lt;/i&gt;&lt;/a&gt;,      que facilitan la navegación en cualquier dispositivo, hasta webs con      contenidos especializados para cada mercado. En cualquier caso, lo más importante en este sentido es que la página&amp;nbsp;requiera el &lt;b&gt;menor número posible de clics&lt;/b&gt; hasta llegar a la compra,&amp;nbsp;sea s&lt;b&gt;encilla a la hora de navegar, segura y rápida&lt;/b&gt;.&lt;o:p&gt;&lt;/o:p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;o:OfficeDocumentSettings&gt;  &lt;o:PixelsPerInch&gt;96&lt;/o:PixelsPerInch&gt;  &lt;o:TargetScreenSize&gt;800x600&lt;/o:TargetScreenSize&gt; &lt;/o:OfficeDocumentSettings&gt;&lt;/xml&gt;&lt;![endif]--&gt; &lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;w:WordDocument&gt;  &lt;w:View&gt;Normal&lt;/w:View&gt;  &lt;w:Zoom&gt;0&lt;/w:Zoom&gt;  &lt;w:TrackMoves/&gt;  &lt;w:TrackFormatting/&gt;  &lt;w:HyphenationZone&gt;21&lt;/w:HyphenationZone&gt;  &lt;w:PunctuationKerning/&gt;  &lt;w:ValidateAgainstSchemas/&gt;  &lt;w:SaveIfXMLInvalid&gt;false&lt;/w:SaveIfXMLInvalid&gt;  &lt;w:IgnoreMixedContent&gt;false&lt;/w:IgnoreMixedContent&gt;  &lt;w:AlwaysShowPlaceholderText&gt;false&lt;/w:AlwaysShowPlaceholderText&gt;  &lt;w:DoNotPromoteQF/&gt;  &lt;w:LidThemeOther&gt;ES-TRAD&lt;/w:LidThemeOther&gt;  &lt;w:LidThemeAsian&gt;JA&lt;/w:LidThemeAsian&gt;  &lt;w:LidThemeComplexScript&gt;X-NONE&lt;/w:LidThemeComplexScript&gt;  &lt;w:Compatibility&gt;   &lt;w:BreakWrappedTables/&gt;   &lt;w:SnapToGridInCell/&gt;   &lt;w:WrapTextWithPunct/&gt;   &lt;w:UseAsianBreakRules/&gt;   &lt;w:DontGrowAutofit/&gt;   &lt;w:SplitPgBreakAndParaMark/&gt;   &lt;w:EnableOpenTypeKerning/&gt;   &lt;w:DontFlipMirrorIndents/&gt;   &lt;w:OverrideTableStyleHps/&gt;  &lt;/w:Compatibility&gt;  &lt;m:mathPr&gt;   &lt;m:mathFont m:val=&quot;Cambria Math&quot;/&gt;   &lt;m:brkBin m:val=&quot;before&quot;/&gt;   &lt;m:brkBinSub m:val=&quot;&amp;#45;-&quot;/&gt;   &lt;m:smallFrac m:val=&quot;off&quot;/&gt;   &lt;m:dispDef/&gt;   &lt;m:lMargin m:val=&quot;0&quot;/&gt;   &lt;m:rMargin m:val=&quot;0&quot;/&gt;   &lt;m:defJc m:val=&quot;centerGroup&quot;/&gt;   &lt;m:wrapIndent m:val=&quot;1440&quot;/&gt;   &lt;m:intLim m:val=&quot;subSup&quot;/&gt;   &lt;m:naryLim m:val=&quot;undOvr&quot;/&gt;  &lt;/m:mathPr&gt;&lt;/w:WordDocument&gt;&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;w:LatentStyles DefLockedState=&quot;false&quot; DefUnhideWhenUsed=&quot;true&quot;   DefSemiHidden=&quot;true&quot; DefQFormat=&quot;false&quot; DefPriority=&quot;99&quot;   LatentStyleCount=&quot;276&quot;&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;0&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Normal&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;heading 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 7&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 8&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 9&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 7&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 8&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 9&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;35&quot; QFormat=&quot;true&quot; Name=&quot;caption&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;10&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Title&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;1&quot; Name=&quot;Default Paragraph Font&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;11&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtitle&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;22&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Strong&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;20&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;59&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Table Grid&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; UnhideWhenUsed=&quot;false&quot; Name=&quot;Placeholder Text&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;1&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;No Spacing&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; UnhideWhenUsed=&quot;false&quot; Name=&quot;Revision&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;34&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;List Paragraph&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;29&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Quote&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;30&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Quote&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;19&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;21&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;31&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;32&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;33&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Book Title&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;37&quot; Name=&quot;Bibliography&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; QFormat=&quot;true&quot; Name=&quot;TOC Heading&quot;/&gt; &lt;/w:LatentStyles&gt;&lt;/xml&gt;&lt;![endif]--&gt; &lt;!--[if gte mso 10]&gt;&lt;style&gt; /* Style Definitions */ table.MsoNormalTable  {mso-style-name:&quot;Tabla normal&quot;;  mso-tstyle-rowband-size:0;  mso-tstyle-colband-size:0;  mso-style-noshow:yes;  mso-style-priority:99;  mso-style-parent:&quot;&quot;;  mso-padding-alt:0cm 5.4pt 0cm 5.4pt;  mso-para-margin:0cm;  mso-para-margin-bottom:.0001pt;  mso-pagination:widow-orphan;  font-size:10.0pt;  font-family:Calibri;} &lt;/style&gt;&lt;![endif]--&gt;   &lt;!--StartFragment--&gt;                   &lt;!--EndFragment--&gt;&lt;br /&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;mso-ansi-language: ES-TRAD;&quot;&gt;Estos son solo cinco puntos básicos que es necesario tener en cuenta. Sin embargo,&amp;nbsp;&lt;b&gt;no existe una fórmula mágica&lt;/b&gt;&amp;nbsp;para llamar la atención de los clientes. Del mismo modo que no&amp;nbsp;&lt;b&gt;todas las personas responden igual&lt;/b&gt;&amp;nbsp;ante un olor o una fotografía, tampoco tendrán la misma sensación ante una determinada experiencia de compra.&amp;nbsp;&amp;nbsp;Al final, se trata de combinar diferentes estímulos sensoriales que produzcan comodidad y satisfacción en la mayor parte del público.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;mso-ansi-language: ES-TRAD;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/4577023387903237044/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/10/el-abc-de-la-experiencia-de-compra_7.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/4577023387903237044'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/4577023387903237044'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/10/el-abc-de-la-experiencia-de-compra_7.html' title='El ABC de la experiencia de compra'/><author><name>Nuria Molina</name><uri>https://plus.google.com/101417722038861926147</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-KQGf3D0zlZU/AAAAAAAAAAI/AAAAAAAAACg/bGTPraWIf5Y/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-AYNinBnka6U/VhT1noXIEGI/AAAAAAAAATQ/eYhr56n5bak/s72-c/ecommerce.jpg" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-7980193371690731054</id><published>2015-09-29T09:00:00.000+02:00</published><updated>2015-10-05T09:37:29.453+02:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="facebook"/><category scheme="http://www.blogger.com/atom/ns#" term="instagram"/><category scheme="http://www.blogger.com/atom/ns#" term="noticias"/><category scheme="http://www.blogger.com/atom/ns#" term="novedades"/><category scheme="http://www.blogger.com/atom/ns#" term="pinterest"/><category scheme="http://www.blogger.com/atom/ns#" term="redes sociales"/><title type='text'>Un otoño de novedades en las redes sociales </title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://3.bp.blogspot.com/-EF5jxpAaMx0/Vgj4xrgzIuI/AAAAAAAAAR8/EevtThOuuko/s1600/social-media-803648_1280.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;241&quot; src=&quot;http://3.bp.blogspot.com/-EF5jxpAaMx0/Vgj4xrgzIuI/AAAAAAAAAR8/EevtThOuuko/s400/social-media-803648_1280.jpg&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Septiembre ha sido un mes de novedades en las principales redes sociales. &lt;a href=&quot;http://www.ticbeat.com/socialmedia/pinterest-ya-tiene-100-millones-de-usuarios-mensuales/&quot;&gt;&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;Pinterest&lt;/b&gt; se atrevió por fin a publicar su cifra de usuarios activos&lt;/a&gt;, que ya &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;supera los 100 millones&lt;/b&gt;. Además, el número de búsquedas ha crecido un 81%, por lo que se prevé que la adicción a los tableros continúe creciendo en los próximos meses. Con estas cifras, la plataforma se va consolidando y son cada vez más las empresas, sobre todo del sector de la moda y la decoración, que deciden dar el salto a ella.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;También &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;&lt;a href=&quot;http://eleconomista.com.mx/tecnociencia/2015/09/27/instagram-supera-twitter-400-millones-usuarios&quot;&gt;Instagram&lt;span style=&quot;font-weight: normal;&quot;&gt; anunció recientemente que ya cuenta con &lt;/span&gt;más 400 millones de usuarios activos&lt;/a&gt;&lt;/b&gt;, superando de lejos a Twitter. En esta red social se comparten cada día 80 millones de fotografías desde cualquier parte del mundo. Sin duda, &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;el potencial comercial de la &lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;app&lt;/i&gt; va en aumento&lt;/b&gt; y las fotografías y vídeos patrocinados están contribuyendo a ello.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Pero, si hay una red que nos ha sorprendido durante este mes de septiembre, es &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;Facebook&lt;/b&gt;. El gigante de Mark Zuckerberg ha aprovechado la vuelta de vacaciones para comunicar multitud de novedades. Os hablamos de las tres más destacadas:&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;“No me gusta”&lt;/b&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;a href=&quot;http://1.bp.blogspot.com/-KBiPDkquS6I/Vgj5s5jOPXI/AAAAAAAAASE/AVQsVdmVj0Y/s1600/keys-264596_1280.jpg&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;225&quot; src=&quot;http://1.bp.blogspot.com/-KBiPDkquS6I/Vgj5s5jOPXI/AAAAAAAAASE/AVQsVdmVj0Y/s400/keys-264596_1280.jpg&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;Esta, probablemente, ya haya llegado hasta vuestros oídos: Facebook prepara un botón de “no me gusta”. Después de años rechazando la funcionalidad, el creador de la red social aseguró que es necesario diseñar &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;un botón que ayude a los usuarios a demostrar empatía cuando sus amigos comparten noticias tristes&lt;/b&gt;. No obstante, parece que &lt;a href=&quot;http://verne.elpais.com/verne/2015/09/16/articulo/1442393264_464337.html&quot;&gt;todavía habrá que esperar para utilizar el esperado &lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;dislike&lt;/i&gt;&lt;/a&gt;, ya que la compañía quiere evitar que esta red se convierta en un foro de debate, en el que mostrar desagrado ante cualquier publicación. Es decir, que no tendremos exactamente un pulgar hacia abajo.&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;Nuevas páginas de empresa&lt;/b&gt;&lt;/h3&gt;&lt;table cellpadding=&quot;0&quot; cellspacing=&quot;0&quot; class=&quot;tr-caption-container&quot; style=&quot;float: right; margin-left: 1em; text-align: right;&quot;&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;http://1.bp.blogspot.com/-dK3xUeNtGbY/Vgj6IYvIDyI/AAAAAAAAASM/i4mjPCo18is/s1600/Captura%2Bde%2Bpantalla%2B2015-09-28%2Ba%2Blas%2B10.24.54.png&quot; imageanchor=&quot;1&quot; style=&quot;clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;166&quot; src=&quot;http://1.bp.blogspot.com/-dK3xUeNtGbY/Vgj6IYvIDyI/AAAAAAAAASM/i4mjPCo18is/s400/Captura%2Bde%2Bpantalla%2B2015-09-28%2Ba%2Blas%2B10.24.54.png&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class=&quot;tr-caption&quot; style=&quot;text-align: center;&quot;&gt;Algunos cambios, como la alineación de las pestañas, ya son visibles.&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Facebook trabaja en un &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;&lt;a href=&quot;http://www.trecebits.com/2015/09/25/los-cambios-que-estaria-preparando-facebook-para-las-paginas-de-empresa/&quot;&gt;rediseño de las páginas de empresa&lt;/a&gt;&lt;/b&gt;, que tiende a los cambios iniciados en la versión móvil y que las convertirá en algo más parecido a un web. Algunas de las modificaciones ya se pueden apreciar en las páginas. En general, podemos hablar de&amp;nbsp;&lt;b style=&quot;line-height: 150%;&quot;&gt;llamadas a la acción&lt;/b&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;&amp;nbsp;más prominentes, &lt;/span&gt;&lt;b style=&quot;line-height: 150%;&quot;&gt;nuevas categorías&lt;/b&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;adaptadas a las necesidades de cada negocio, fotografías de perfil más pequeñas y pestañas que cambian de lugar, alineadas ahora a la izquierda de la pantalla.&lt;/span&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/div&gt;&lt;h3&gt;&lt;b style=&quot;line-height: 150%; text-align: justify;&quot;&gt;Facebook at work&lt;/b&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Antes de finales de año, está previsto que la red social lance un &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;&lt;a href=&quot;http://www.trecebits.com/2015/09/21/la-red-social-para-el-trabajo-de-facebook-llegara-antes-de-fin-de-ano/&quot;&gt;versión para el trabajo&lt;/a&gt;&lt;/b&gt;, en formato &lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;freemium&lt;/i&gt;. Actualmente, ya hay más de cien empresas que están probando sus funcionalidades. Entre ellas, Heineken, que ha comenzado a utilizarla entre sus directivos y planea extenderla a todos sus empleados.&amp;nbsp;&lt;/div&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;o:OfficeDocumentSettings&gt;  &lt;o:AllowPNG/&gt; &lt;/o:OfficeDocumentSettings&gt;&lt;/xml&gt;&lt;![endif]--&gt; &lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;w:WordDocument&gt;  &lt;w:View&gt;Normal&lt;/w:View&gt;  &lt;w:Zoom&gt;0&lt;/w:Zoom&gt;  &lt;w:TrackMoves/&gt;  &lt;w:TrackFormatting/&gt;  &lt;w:HyphenationZone&gt;21&lt;/w:HyphenationZone&gt;  &lt;w:PunctuationKerning/&gt;  &lt;w:ValidateAgainstSchemas/&gt;  &lt;w:SaveIfXMLInvalid&gt;false&lt;/w:SaveIfXMLInvalid&gt;  &lt;w:IgnoreMixedContent&gt;false&lt;/w:IgnoreMixedContent&gt;  &lt;w:AlwaysShowPlaceholderText&gt;false&lt;/w:AlwaysShowPlaceholderText&gt;  &lt;w:DoNotPromoteQF/&gt;  &lt;w:LidThemeOther&gt;ES-TRAD&lt;/w:LidThemeOther&gt;  &lt;w:LidThemeAsian&gt;JA&lt;/w:LidThemeAsian&gt;  &lt;w:LidThemeComplexScript&gt;X-NONE&lt;/w:LidThemeComplexScript&gt;  &lt;w:Compatibility&gt;   &lt;w:BreakWrappedTables/&gt;   &lt;w:SnapToGridInCell/&gt;   &lt;w:WrapTextWithPunct/&gt;   &lt;w:UseAsianBreakRules/&gt;   &lt;w:DontGrowAutofit/&gt;   &lt;w:SplitPgBreakAndParaMark/&gt;   &lt;w:EnableOpenTypeKerning/&gt;   &lt;w:DontFlipMirrorIndents/&gt;   &lt;w:OverrideTableStyleHps/&gt;   &lt;w:UseFELayout/&gt;  &lt;/w:Compatibility&gt;  &lt;m:mathPr&gt;   &lt;m:mathFont m:val=&quot;Cambria Math&quot;/&gt;   &lt;m:brkBin m:val=&quot;before&quot;/&gt;   &lt;m:brkBinSub m:val=&quot;&amp;#45;-&quot;/&gt;   &lt;m:smallFrac m:val=&quot;off&quot;/&gt;   &lt;m:dispDef/&gt;   &lt;m:lMargin m:val=&quot;0&quot;/&gt;   &lt;m:rMargin m:val=&quot;0&quot;/&gt;   &lt;m:defJc m:val=&quot;centerGroup&quot;/&gt;   &lt;m:wrapIndent m:val=&quot;1440&quot;/&gt;   &lt;m:intLim m:val=&quot;subSup&quot;/&gt;   &lt;m:naryLim m:val=&quot;undOvr&quot;/&gt;  &lt;/m:mathPr&gt;&lt;/w:WordDocument&gt;&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;w:LatentStyles DefLockedState=&quot;false&quot; DefUnhideWhenUsed=&quot;true&quot;   DefSemiHidden=&quot;true&quot; DefQFormat=&quot;false&quot; DefPriority=&quot;99&quot;   LatentStyleCount=&quot;276&quot;&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;0&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Normal&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;heading 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 7&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 8&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 9&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 7&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 8&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 9&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;35&quot; QFormat=&quot;true&quot; Name=&quot;caption&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;10&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Title&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;1&quot; Name=&quot;Default Paragraph Font&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;11&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtitle&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;22&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Strong&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;20&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;59&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Table Grid&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; UnhideWhenUsed=&quot;false&quot; Name=&quot;Placeholder Text&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;1&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;No Spacing&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; UnhideWhenUsed=&quot;false&quot; Name=&quot;Revision&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;34&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;List Paragraph&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;29&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Quote&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;30&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Quote&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; 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 mso-tstyle-rowband-size:0;  mso-tstyle-colband-size:0;  mso-style-noshow:yes;  mso-style-priority:99;  mso-style-parent:&quot;&quot;;  mso-padding-alt:0cm 5.4pt 0cm 5.4pt;  mso-para-margin:0cm;  mso-para-margin-bottom:.0001pt;  mso-pagination:widow-orphan;  font-size:12.0pt;  font-family:Cambria;  mso-ascii-font-family:Cambria;  mso-ascii-theme-font:minor-latin;  mso-hansi-font-family:Cambria;  mso-hansi-theme-font:minor-latin;} &lt;/style&gt;&lt;![endif]--&gt;   &lt;!--StartFragment--&gt;                                       &lt;!--EndFragment--&gt;&lt;br /&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;¿Qué os parecen estas novedades? ¡Nosotros estamos deseando probar todos los cambios&lt;span style=&quot;line-height: 150%;&quot;&gt;!&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/7980193371690731054/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/09/un-otono-de-novedades-en-las-redes.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/7980193371690731054'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/7980193371690731054'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/09/un-otono-de-novedades-en-las-redes.html' title='Un otoño de novedades en las redes sociales '/><author><name>Nuria Molina</name><uri>https://plus.google.com/101417722038861926147</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-KQGf3D0zlZU/AAAAAAAAAAI/AAAAAAAAACg/bGTPraWIf5Y/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-EF5jxpAaMx0/Vgj4xrgzIuI/AAAAAAAAAR8/EevtThOuuko/s72-c/social-media-803648_1280.jpg" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-5832024092071764980</id><published>2015-09-22T09:30:00.000+02:00</published><updated>2015-09-22T09:30:09.136+02:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="backlinking"/><category scheme="http://www.blogger.com/atom/ns#" term="consejos"/><category scheme="http://www.blogger.com/atom/ns#" term="infografías"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>Diseño e información: el poder de una infografía</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://i2.wp.com/www.josefacchin.com/wp-content/uploads/2015/09/infografia-imagenes-con-frases-cabecera.png?resize=800%2C400&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;http://i2.wp.com/www.josefacchin.com/wp-content/uploads/2015/09/infografia-imagenes-con-frases-cabecera.png?resize=800%2C400&quot; height=&quot;200&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background: white; color: #141823; mso-ascii-font-family: Cambria; mso-bidi-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background: white; color: #141823; mso-ascii-font-family: Cambria; mso-bidi-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;Dice el refrán que &lt;b&gt;“una imagen vale más que mil palabras”&lt;/b&gt; y, cuando se trata de internet, el dicho tiene más valor si cabe. A los usuarios nos cuesta leer en la red. Buscamos palabras en negrita, destacados, titulares, pero sobre todo imágenes. Por eso las &lt;b&gt;infografías&lt;/b&gt; se han convertido en una de las herramientas más potentes de los últimos tiempos. &lt;b&gt;Diseño y contenido&lt;/b&gt; se unen para hacer comprensible un tema complejo en tan solo un vistazo. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background: white; color: #141823; mso-ascii-font-family: Cambria; mso-bidi-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;El mundo de las infografías en tan amplio como la imaginación de cada creador. Algunas de ellas pretenden dar instrucciones para realizar alguna actividad, otras muestran datos estadísticos, conceptos, teorías o datos históricos. Podemos informarnos acerca de &lt;b&gt;temas tan curiosos&lt;/b&gt;como el &lt;a href=&quot;http://friends.houseof207.com/&quot;&gt;uso que hacemos del correo electrónico&lt;/a&gt;, &lt;a href=&quot;http://www.fastcodesign.com/3031754/infographic-of-the-day/the-sleep-schedules-of-27-of-historys-greatest-minds&quot;&gt;el horario de sueño de las mentes más grandes de la historia&lt;/a&gt;, &lt;a href=&quot;https://infografiasencastellano.files.wordpress.com/2015/09/paella-infografia.png&quot;&gt;la forma de cocinar una paella&lt;/a&gt; y un larguísimo etcétera.&lt;/span&gt;&lt;span style=&quot;background-color: white; color: #141823; line-height: 150%;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background-color: white; color: #141823; line-height: 150%;&quot;&gt;Un gran potencial para las marcas&lt;/span&gt;&lt;/h3&gt;&lt;div style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background-color: white; color: #141823; line-height: 150%;&quot;&gt;Si como usuarios las infografías nos abren todo un abanico de posibilidades, como marca &lt;b&gt;el valor de esta herramienta es incalculable&lt;/b&gt;. Está comprobado que, en las redes sociales, las imágenes son más &lt;b&gt;virales&lt;/b&gt; que cualquier otro tipo de contenidos. De hecho, según Twitter, &lt;/span&gt;&lt;a href=&quot;https://blog.twitter.com/2014/what-fuels-a-tweets-engagement&quot; style=&quot;line-height: 150%;&quot;&gt;el 35% de los reuits de 2014 contenían una fotografía&lt;/a&gt;&lt;span style=&quot;background-color: white; color: #141823; line-height: 150%;&quot;&gt;. Esto significa que cuando unimos un tema interesante con un diseño atractivo, &lt;b&gt;las posibilidades de que nuestro contenido llegue muy lejos se multiplican&lt;/b&gt;.&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background: white; color: #141823; mso-ascii-font-family: Cambria; mso-bidi-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;Una buena infografía &lt;b&gt;aumentará el tráfico y el tiempo de estancia en la página web&lt;/b&gt; de nuestra empresa, nos hará &lt;b&gt;más visibles en las redes sociales&lt;/b&gt; y, muy importante, nos generará una gran cantidad de &lt;b&gt;&lt;a href=&quot;http://blog.arqweb.es/2015/05/como-conseguir-backlinks-de-calidad.html&quot; target=&quot;_blank&quot;&gt;&lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;backlinks&lt;/i&gt; de calidad&lt;/a&gt;&lt;/b&gt;. Todo eso se traduce en un mejor posicionamiento natural y, por tanto, en mayores posibilidades de que un cliente potencial llegue a nuestra marca.&lt;/span&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background: white; color: #141823; mso-ascii-font-family: Cambria; mso-bidi-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;¿Cómo crear una infografía?&lt;/span&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background: white; color: #141823; mso-ascii-font-family: Cambria; mso-bidi-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;La mejor opción es &lt;b&gt;dejarlo en manos de profesionales.&lt;/b&gt; Al fin y al cabo, elegir la temática adecuada, crear un texto breve y comprensible y saber elegir un buen diseño no es fácil. No obstante, si quieres saber &lt;b&gt;cómo hacerlo tú mismo&lt;/b&gt;, lo mejor será que &lt;a href=&quot;http://i0.wp.com/www.josefacchin.com/wp-content/uploads/2015/09/infografia-imagenes-con-frases.png?resize=800%2C2400&quot; target=&quot;_blank&quot;&gt;eches un vistazo a esta infografía&lt;/a&gt;. En ella encontrarás algunos &lt;b&gt;consejos y herramientas online&lt;/b&gt; para que te resulte más sencillo.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;span style=&quot;background: white; color: #141823; mso-ascii-font-family: Cambria; mso-bidi-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-hansi-font-family: Cambria;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://3.bp.blogspot.com/-Y7JyUb24AoM/VgAr6bsr-1I/AAAAAAAAARg/1Iuo0FSSCkk/s1600/como_hacer_una_infografia.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; 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  &lt;m:brkBin m:val=&quot;before&quot;/&gt;   &lt;m:brkBinSub m:val=&quot;&amp;#45;-&quot;/&gt;   &lt;m:smallFrac m:val=&quot;off&quot;/&gt;   &lt;m:dispDef/&gt;   &lt;m:lMargin m:val=&quot;0&quot;/&gt;   &lt;m:rMargin m:val=&quot;0&quot;/&gt;   &lt;m:defJc m:val=&quot;centerGroup&quot;/&gt;   &lt;m:wrapIndent m:val=&quot;1440&quot;/&gt;   &lt;m:intLim m:val=&quot;subSup&quot;/&gt;   &lt;m:naryLim m:val=&quot;undOvr&quot;/&gt;  &lt;/m:mathPr&gt;&lt;/w:WordDocument&gt;&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;w:LatentStyles DefLockedState=&quot;false&quot; DefUnhideWhenUsed=&quot;true&quot;   DefSemiHidden=&quot;true&quot; DefQFormat=&quot;false&quot; DefPriority=&quot;99&quot;   LatentStyleCount=&quot;276&quot;&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;0&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Normal&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; 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Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 9&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 7&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 8&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 9&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;35&quot; QFormat=&quot;true&quot; Name=&quot;caption&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;10&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Title&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;1&quot; Name=&quot;Default Paragraph Font&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;11&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtitle&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;22&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Strong&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;20&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;59&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Table Grid&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; UnhideWhenUsed=&quot;false&quot; Name=&quot;Placeholder Text&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;1&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;No Spacing&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; UnhideWhenUsed=&quot;false&quot; Name=&quot;Revision&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;34&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;List Paragraph&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;29&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Quote&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;30&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Quote&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; 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  &lt;!--StartFragment--&gt;                                 &lt;!--EndFragment--&gt;&lt;br /&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/5832024092071764980/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/09/diseno-e-informacion-el-poder-de-una.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/5832024092071764980'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/5832024092071764980'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/09/diseno-e-informacion-el-poder-de-una.html' title='Diseño e información: el poder de una infografía'/><author><name>Nuria Molina</name><uri>https://plus.google.com/101417722038861926147</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-KQGf3D0zlZU/AAAAAAAAAAI/AAAAAAAAACg/bGTPraWIf5Y/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-Y7JyUb24AoM/VgAr6bsr-1I/AAAAAAAAARg/1Iuo0FSSCkk/s72-c/como_hacer_una_infografia.png" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-116303559932045583</id><published>2015-09-15T09:00:00.000+02:00</published><updated>2015-09-15T09:00:02.360+02:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="consejos"/><category scheme="http://www.blogger.com/atom/ns#" term="egosurfing"/><category scheme="http://www.blogger.com/atom/ns#" term="google"/><category scheme="http://www.blogger.com/atom/ns#" term="reputación online"/><title type='text'>&quot;Egosurfing&quot;: la necesidad de autobuscarse en la red</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://2.bp.blogspot.com/-qHOImOjSj4g/VfasoQ8DDmI/AAAAAAAAARA/z7sPICw2S0o/s1600/egosurfing.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;247&quot; src=&quot;http://2.bp.blogspot.com/-qHOImOjSj4g/VfasoQ8DDmI/AAAAAAAAARA/z7sPICw2S0o/s400/egosurfing.jpg&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;¿Quién no ha buscado su propio nombre en Google alguna vez? Esta práctica se conoce como &lt;b&gt;&lt;i&gt;egosurfing&lt;/i&gt;&lt;/b&gt;&amp;nbsp;y consiste en &lt;b&gt;rastrear los resultados que ofrece la red sobre nosotros mismos&lt;/b&gt;. Se trata de un comportamiento cada vez más habitual y más recomendable. Y es que esta revisión periódica nos puede alertar, por ejemplo, de datos personales que se hayan indexado en el buscador y que no deberían estar difundiéndose públicamente.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Cuando hablamos de una marca, en lugar de una persona, el &lt;i&gt;egosurfing&lt;/i&gt; se vuelve más necesario si cabe. Hay que comprobar que tenemos un buen posicionamiento y que ninguno de los resultados de Google afecta negativamente a nuestra imagen. Recordad que, como ya os explicamos en otro post, &lt;a href=&quot;https://www.blogger.com/&quot;&gt;&lt;b&gt;&lt;span id=&quot;goog_10299562&quot;&gt;&lt;/span&gt;las empresas deben cuidar más que nunca su reputación online&lt;/b&gt;.&lt;span id=&quot;goog_10299563&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;Yo en la web&lt;/b&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;La imagen que se dé de nosotros en la red puede condicionar absolutamente el futuro de nuestra empresa o marcarnos a nivel personal. De ahí, que durante el último año se haya hablado tanto acerca del &lt;b&gt;derecho al olvido&lt;/b&gt;. Es decir, el derecho a que Google no muestre información susceptible de generarnos una mala reputación o que contenga datos confidenciales.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Para poner solución a tiempo a este tipo de situaciones, es fundamental t&lt;b&gt;ener controlada la información que se vierte acerca de nosotros en internet&lt;/b&gt;. Para ello, Google cuenta con una herramienta que lleva por nombre &lt;b&gt;“Yo en la red” &lt;/b&gt;y que permite rastrear de forma sencilla los resultados que el buscador da sobre nuestra marca o sobre nosotros mismos.&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;¿Cómo se utiliza?&lt;/b&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;El funcionamiento de “Yo en la web” es tan sencillo como configurar una alerta en el buscador. Estos son los &lt;b&gt;pasos que deben seguirse&lt;/b&gt;:&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; margin-left: 18.0pt; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;/div&gt;&lt;ol&gt;&lt;li&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;Accede a tu cuenta de Google, con tu usuario y contraseña.&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;Entra en “Yo en la web” &lt;/span&gt;&lt;a href=&quot;https://www.google.com/alerts?displaytype=1&amp;amp;authuser=0&quot; style=&quot;line-height: 150%;&quot;&gt;haciendo clic aquí&lt;/a&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;.&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;Verás un apartado con el nombre “presencia en internet”. En él aparece tu nombre y, a la derecha, un signo de +. Solo con hacer clic en él, se activará una alerta que te informará por correo electrónico de las novedades que se hayan producido con tu nombre. Si lo que quieres es supervisar los nuevos contenidos sobre tu marca, crea una nueva alerta introduciendo el nombre de la empresa.&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;Dentro de la misma página, en la sección “mis alertas” puedes editar la frecuencia con la que quieres recibir las notificaciones, las fuentes, el idioma, las regiones y otros datos interesantes.&lt;/span&gt;&lt;/li&gt;&lt;/ol&gt;&lt;br /&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Seguir de cerca vuestra presencia en la red, os garantizará una &lt;b&gt;mejor reputación online&lt;/b&gt;. Si todavía no lo habéis hecho, ya es momento de practicar el &lt;i&gt;egosurfing&lt;/i&gt; y configurar vuestra propia alerta.&amp;nbsp;&lt;/div&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;o:OfficeDocumentSettings&gt;  &lt;o:AllowPNG/&gt; &lt;/o:OfficeDocumentSettings&gt;&lt;/xml&gt;&lt;![endif]--&gt; &lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;w:WordDocument&gt;  &lt;w:View&gt;Normal&lt;/w:View&gt;  &lt;w:Zoom&gt;0&lt;/w:Zoom&gt;  &lt;w:TrackMoves/&gt;  &lt;w:TrackFormatting/&gt;  &lt;w:HyphenationZone&gt;21&lt;/w:HyphenationZone&gt;  &lt;w:PunctuationKerning/&gt;  &lt;w:ValidateAgainstSchemas/&gt;  &lt;w:SaveIfXMLInvalid&gt;false&lt;/w:SaveIfXMLInvalid&gt;  &lt;w:IgnoreMixedContent&gt;false&lt;/w:IgnoreMixedContent&gt;  &lt;w:AlwaysShowPlaceholderText&gt;false&lt;/w:AlwaysShowPlaceholderText&gt;  &lt;w:DoNotPromoteQF/&gt;  &lt;w:LidThemeOther&gt;ES-TRAD&lt;/w:LidThemeOther&gt;  &lt;w:LidThemeAsian&gt;JA&lt;/w:LidThemeAsian&gt; 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Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 7&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 8&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 9&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 7&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 8&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 9&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;35&quot; QFormat=&quot;true&quot; Name=&quot;caption&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;10&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Title&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;1&quot; Name=&quot;Default Paragraph Font&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;11&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtitle&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;22&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Strong&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;20&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;59&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Table Grid&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; UnhideWhenUsed=&quot;false&quot; Name=&quot;Placeholder Text&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;1&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;No Spacing&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; UnhideWhenUsed=&quot;false&quot; Name=&quot;Revision&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;34&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;List Paragraph&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;29&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Quote&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;30&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Quote&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;19&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;21&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;31&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;32&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;33&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Book Title&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;37&quot; Name=&quot;Bibliography&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; QFormat=&quot;true&quot; Name=&quot;TOC Heading&quot;/&gt; &lt;/w:LatentStyles&gt;&lt;/xml&gt;&lt;![endif]--&gt; &lt;!--[if gte mso 10]&gt;&lt;style&gt; /* Style Definitions */ table.MsoNormalTable  {mso-style-name:&quot;Tabla normal&quot;;  mso-tstyle-rowband-size:0;  mso-tstyle-colband-size:0;  mso-style-noshow:yes;  mso-style-priority:99;  mso-style-parent:&quot;&quot;;  mso-padding-alt:0cm 5.4pt 0cm 5.4pt;  mso-para-margin:0cm;  mso-para-margin-bottom:.0001pt;  mso-pagination:widow-orphan;  font-size:12.0pt;  font-family:Cambria;  mso-ascii-font-family:Cambria;  mso-ascii-theme-font:minor-latin;  mso-hansi-font-family:Cambria;  mso-hansi-theme-font:minor-latin;} &lt;/style&gt;&lt;![endif]--&gt;   &lt;!--StartFragment--&gt;                                         &lt;!--EndFragment--&gt;&lt;br /&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/116303559932045583/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/09/egosurfing-la-necesidad-de-autobuscarse.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/116303559932045583'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/116303559932045583'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/09/egosurfing-la-necesidad-de-autobuscarse.html' title='&quot;Egosurfing&quot;: la necesidad de autobuscarse en la red'/><author><name>Nuria Molina</name><uri>https://plus.google.com/101417722038861926147</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-KQGf3D0zlZU/AAAAAAAAAAI/AAAAAAAAACg/bGTPraWIf5Y/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://2.bp.blogspot.com/-qHOImOjSj4g/VfasoQ8DDmI/AAAAAAAAARA/z7sPICw2S0o/s72-c/egosurfing.jpg" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-2788838341730083391</id><published>2015-09-08T09:00:00.000+02:00</published><updated>2015-09-21T17:25:26.559+02:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="adwords"/><category scheme="http://www.blogger.com/atom/ns#" term="display"/><category scheme="http://www.blogger.com/atom/ns#" term="google"/><category scheme="http://www.blogger.com/atom/ns#" term="publicidad"/><category scheme="http://www.blogger.com/atom/ns#" term="SEM"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><category scheme="http://www.blogger.com/atom/ns#" term="YouTube"/><title type='text'>Estrategia de posicionamiento SEM: ¿por dónde empezar?</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;/div&gt;&lt;table align=&quot;center&quot; cellpadding=&quot;0&quot; cellspacing=&quot;0&quot; 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&quot; style=&quot;margin-left: auto; margin-right: auto;&quot; /&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class=&quot;tr-caption&quot; style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://lh5.googleusercontent.com/-rRWcByPOGuI/VJlIPVUmhRI/AAAAAAAAtYw/HQCYT-M15KI/w790-h2417/Digital-Marketing-Trends-2015-infographic.jpg&quot; target=&quot;_blank&quot;&gt;Infografía DMTrends2015 Syndacast&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;div style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&amp;nbsp; &lt;/div&gt;&lt;br /&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Tu negocio en internet va viento en popa. Has creado una nueva web, te mueves en las redes sociales y escribes semanalmente en el blog. Pero un día descubres que todo eso no es suficiente para llegar a dónde quieres estar. La competencia te pisa los talones en Google constantemente, así que tienes que hacer algo para marcar la diferencia y ocupar el puesto central del pódium. Ese algo se llama &lt;b&gt;posicionamiento SEM &lt;/b&gt;(&lt;i&gt;Search Engine Marketing&lt;/i&gt;) y consiste publicitar tu empresa o producto en los motores de búsqueda. &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Pero, ¿de qué sirve crear una &lt;b&gt;&lt;a href=&quot;https://www.google.es/adwords/&quot; target=&quot;_blank&quot;&gt;campaña en Google Adwords&lt;/a&gt;&lt;/b&gt;? La plataforma&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;publicitaria del gran buscador permite lanzar anuncios en diferentes formatos, de manera segmentada y con la posibilidad de &lt;b&gt;analizar los resultados&lt;/b&gt; en profundidad. Gracias a esto, puedes conocer mejor a tu&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;público potencial y dar nuevos enfoques a la campaña según el comportamiento de los consumidores. De este modo, &lt;b&gt;ganarás en visibilidad&lt;/b&gt; y podrás cumplir el objetivo que te hayas marcado más fácilmente: desde multiplicar los contactos a través del formulario de la web hasta incrementar el número de descargas de tu último libro blanco.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Lo más importante, antes de decidirte a &lt;b&gt;invertir en SEM&lt;/b&gt;, es tener bien claro cuál es tu propósito. A partir de ahí, debes decidir qué &lt;b&gt;tipo de campaña de Google Adwords&lt;/b&gt; es la más indicada en tu caso. Nosotros vamos a analizar los tres medios de difusión más frecuentes: la red de búsqueda, la red de display y las campañas de vídeo a través de YouTube.&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;Posicionamiento SEM en la red de búsqueda de Google&lt;/b&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Este es un tipo de &lt;b&gt;publicidad muy directa&lt;/b&gt;, ya que está dirigida a los usuarios que buscan &amp;nbsp;tu marca, página, producto o servicio. Los anuncios se muestran en Google y en sus socios de búsqueda (Terra, Google Maps, etc.), cuando el potencial cliente inserta alguna de las palabras clave que hayas definido previamente para tu anuncio. Es decir, es una publicidad muy efectiva para &lt;b&gt;aumentar la visibilidad&lt;/b&gt; y está enfocada a &lt;b&gt;cubrir la demanda&lt;/b&gt;.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Seguramente, habrás visto cientos de ellos, pero por si no te habías fijado, este es el aspecto que tiene un anuncio en Google:&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://3.bp.blogspot.com/-alW_H0XBkeg/Ve1Rc8JmN8I/AAAAAAAAAQA/XPhw8MxggZI/s1600/Captura%2Bde%2Bpantalla%2B2015-09-07%2Ba%2Blas%2B9.56.53.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;185&quot; src=&quot;http://3.bp.blogspot.com/-alW_H0XBkeg/Ve1Rc8JmN8I/AAAAAAAAAQA/XPhw8MxggZI/s400/Captura%2Bde%2Bpantalla%2B2015-09-07%2Ba%2Blas%2B9.56.53.png&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Para saber si la campaña está funcionando correctamente, podemos &lt;b&gt;comprobar el CTR&lt;/b&gt;, es decir la cantidad de clics que se producen por cada 100 impresiones. No obstante, la mejor forma de saber la efectividad de los anuncios será&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp;&lt;/span&gt;la &lt;b&gt;tasa de conversión&lt;/b&gt;, que mide las conversiones que se han producido entre todos los clics obtenidos.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;Posicionamiento SEM en la red de &lt;i&gt;display&lt;/i&gt; de Google&lt;/b&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Los anuncios de la red de &lt;i&gt;display&lt;/i&gt; se distribuyen&lt;b&gt; a través de blogs, webs de noticias y otros portales &lt;/b&gt;adscritos a la red de Google Adsense, que tengan cierta relación con tu marca, producto o servicio. Este tipo de publicidad puede realizarse con &lt;b&gt;texto o banners&lt;/b&gt;. &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;En general, la red de display de Google resulta muy efectiva si quieres hacer &lt;b&gt;promociones u ofertas&lt;/b&gt;. Y es que, al contrario que en la red de búsqueda, aquí te diriges a usuarios que no te están buscando expresamente, por lo que &lt;b&gt;es fundamental que consigas llamar la atención&lt;/b&gt;. Estos son algunos ejemplos:&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://4.bp.blogspot.com/-bUqvMhBKWhg/Ve1S3crfCvI/AAAAAAAAAQM/7gC-NLIC0Jk/s1600/Captura%2Bde%2Bpantalla%2B2015-09-07%2Ba%2Blas%2B11.02.54.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;216&quot; src=&quot;http://4.bp.blogspot.com/-bUqvMhBKWhg/Ve1S3crfCvI/AAAAAAAAAQM/7gC-NLIC0Jk/s400/Captura%2Bde%2Bpantalla%2B2015-09-07%2Ba%2Blas%2B11.02.54.png&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;&lt;span style=&quot;mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;&quot;&gt;Posicionamiento SEM en YouTube&lt;/span&gt;&lt;/b&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Ya contamos en &lt;a href=&quot;http://blog.arqweb.es/2015/07/video-marketing-que-y-por-que.html&quot; target=&quot;_blank&quot;&gt;este post que el &lt;b&gt;vídeo marketing&lt;/b&gt; está en auge&lt;/a&gt;. Por eso, la publicidad a través de &lt;b&gt;&lt;a href=&quot;https://www.youtube.com/&quot; target=&quot;_blank&quot;&gt;YouTube&lt;/a&gt;&lt;/b&gt; gana más adeptos cada día. Teniendo en cuenta que la red social de vídeos reciben al mes más de mil millones de personas, el universo de clientes potenciales es muy amplio. Además, Google permite &lt;b&gt;segmentar a quien diriges los vídeos &lt;/b&gt;de tu marca por temas, palabras clave o datos demográficos. Y una gran ventaja, el coste es muy asequible, y solo se paga si el usuario ve más 30 segundos o interactúa con el anuncio. Así que prepara ya tu mejor vídeo.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://3.bp.blogspot.com/-p0QmWzRqZv4/Ve1TfYEWSNI/AAAAAAAAAQU/UiZBisvwv1c/s1600/Captura%2Bde%2Bpantalla%2B2015-09-07%2Ba%2Blas%2B11.05.34.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;226&quot; src=&quot;http://3.bp.blogspot.com/-p0QmWzRqZv4/Ve1TfYEWSNI/AAAAAAAAAQU/UiZBisvwv1c/s400/Captura%2Bde%2Bpantalla%2B2015-09-07%2Ba%2Blas%2B11.05.34.png&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Ahora que conoces algunos de los canales de posicionamiento SEM, sólo te queda analizar&lt;span style=&quot;mso-ascii-font-family: Cambria; mso-hansi-font-family: Cambria;&quot;&gt; ¿Qué canal crees que es el más adecuado para tu negocio? 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Name=&quot;Medium List 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;19&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;21&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;31&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;32&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;33&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Book Title&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;37&quot; Name=&quot;Bibliography&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; QFormat=&quot;true&quot; Name=&quot;TOC Heading&quot;/&gt; &lt;/w:LatentStyles&gt;&lt;/xml&gt;&lt;![endif]--&gt; &lt;!--[if gte mso 10]&gt;&lt;style&gt; /* Style Definitions */ table.MsoNormalTable  {mso-style-name:&quot;Tabla normal&quot;;  mso-tstyle-rowband-size:0;  mso-tstyle-colband-size:0;  mso-style-noshow:yes;  mso-style-priority:99;  mso-style-parent:&quot;&quot;;  mso-padding-alt:0cm 5.4pt 0cm 5.4pt;  mso-para-margin:0cm;  mso-para-margin-bottom:.0001pt;  mso-pagination:widow-orphan;  font-size:12.0pt;  font-family:Cambria;  mso-ascii-font-family:Cambria;  mso-ascii-theme-font:minor-latin;  mso-hansi-font-family:Cambria;  mso-hansi-theme-font:minor-latin;} &lt;/style&gt;&lt;![endif]--&gt;   &lt;!--StartFragment--&gt;                                                             &lt;!--EndFragment--&gt;&lt;br /&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/2788838341730083391/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/09/estrategia-de-posicionamiento-sem-por.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/2788838341730083391'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/2788838341730083391'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/09/estrategia-de-posicionamiento-sem-por.html' title='Estrategia de posicionamiento SEM: ¿por dónde empezar?'/><author><name>Nuria Molina</name><uri>https://plus.google.com/101417722038861926147</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-KQGf3D0zlZU/AAAAAAAAAAI/AAAAAAAAACg/bGTPraWIf5Y/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-alW_H0XBkeg/Ve1Rc8JmN8I/AAAAAAAAAQA/XPhw8MxggZI/s72-c/Captura%2Bde%2Bpantalla%2B2015-09-07%2Ba%2Blas%2B9.56.53.png" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-330746591356763520</id><published>2015-08-17T10:02:00.000+02:00</published><updated>2015-10-28T10:17:33.107+01:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="consejos"/><category scheme="http://www.blogger.com/atom/ns#" term="creativo"/><category scheme="http://www.blogger.com/atom/ns#" term="diseño"/><category scheme="http://www.blogger.com/atom/ns#" term="imágenes"/><category scheme="http://www.blogger.com/atom/ns#" term="infografías"/><category scheme="http://www.blogger.com/atom/ns#" term="internet"/><category scheme="http://www.blogger.com/atom/ns#" term="licencias online"/><category scheme="http://www.blogger.com/atom/ns#" term="marketing digital"/><category scheme="http://www.blogger.com/atom/ns#" term="vídeo marketing"/><title type='text'>¿Puedo utilizar las fotografías que encuentro en internet?</title><content type='html'>Seguro que alguna vez te has hecho esta pregunta, aquí intentaremos que salgas sin ninguna duda de si puedes o como puedes hacerlo. Hoy hablamos del Copyright de las fotografías de internet.&lt;br /&gt;Ya os contamos en una entrada sobre&lt;a href=&quot;http://blog.arqweb.es/2015/10/usar-imagenes-en-internet.html&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;&lt;u&gt; la importancia de las imágenes al crear contenido en esta otra entrada&lt;/u&gt;,&lt;/b&gt; &lt;/a&gt;y vereis que la infografía que mostrabamos entonces, era un fragmento de lo que hoy contaremos, al hilo del copyright sobre fotografías de internet.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Lo primero es saber que todas las imágenes que encuentras en la red, son de alguien&lt;/b&gt;, esto quiere decir que hemos de saber, antes de utilizarlas qué derechos pesan sobre ella.&lt;br /&gt;&lt;b&gt;Hemos de distinguir el uso personal del comercial&lt;/b&gt;, normalmente hay mucha más flexibilidad de uso de imágenes para usos personales (para utilizarla de fondo de pantalla, para felicitar a tu madre la navidad...) que para los que tienen fines comerciales (crear un cartel para vender algo, utilizarlo en mi web para ofrecer mis servicios...).&lt;br /&gt;&lt;br /&gt;La mejor forma de estar tranquilos es conocer qué tipos de derechos y como conocerlos, tienen las imágenes que encontramos en internet. Hoy os traemos&lt;b&gt; una infografía muy útil &lt;/b&gt;en este sentido. Aún así &lt;span style=&quot;font-size: small;&quot;&gt;&lt;b&gt;hemos resumido lo más interesante:&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;- &lt;b&gt;Conocer las licencias es fundamental.&lt;/b&gt;&lt;br /&gt;&amp;nbsp;Existen imagenes con derechos reservados, para utilizarlas tendreis que poneros en contacto con el propietario. También existen las licencias parciales, que nos permiten realizar algunos usos y otros no ( por ejemplo, podemos utilizarla para fines no comerciales)... hay montones más, pero me gustaría nombrar al menos una más, y es la licencia Creative Commons, que contempla distintas opciones pero que normalmente es más flexible... Os debemos una entrada para hablar de este tipo de licencia :)&lt;br /&gt;&lt;br /&gt;- &lt;b&gt;Saber donde buscar imágenes también facilita la tarea&lt;/b&gt;.&lt;br /&gt;Existen multitud de bancos de imágenes (gratuitos y de pago), webs especializadas y plataformas donde se ofrecen imágenes de calidad, solo hay que saber encontrar el que más encaja con nosotros y nos es más cómodo. Aquí nos nombran los más populares, como puede ser shutterstock, con una inversión baja podeis optener imágenes en distintas calidades.&lt;br /&gt;&lt;br /&gt;- &lt;b&gt;Y finalmente nos da algunos consejos sobre como obtener buenas imágenes nosotros mismos&lt;/b&gt; o como utilizarlas online, incluso sin tener mucha idea de inglés no os será dificil sacar buenas conclusiones ;) Aprovechando la calidad de imagen, su proporción y donde la ubicaremos. &lt;br /&gt;&lt;br /&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://1.bp.blogspot.com/-uG4GNiDrw3c/U_7yImYG2gI/AAAAAAAAA3Q/JhkFjooTKjU/s1600/evitar-problemas-copyrigth.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;http://1.bp.blogspot.com/-uG4GNiDrw3c/U_7yImYG2gI/AAAAAAAAA3Q/JhkFjooTKjU/s1600/evitar-problemas-copyrigth.jpg&quot; /&gt;&amp;nbsp;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;br /&gt;&lt;/div&gt;Nos ha parecido muy útil toda la información que se anota en la infografía sobre derechos de imagen para uso en internet, y esperamos que a vosotros también. Ahora ya sabeis, que es mejor asegurarse de qué se puede hacer y qué no con las imágenes que encontramos online, y como comprobar si son las adecuadas.&lt;br /&gt;&lt;br /&gt;Ahora os toca a vosotros, a crear contenido!&lt;br /&gt;&lt;br /&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/330746591356763520/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/08/puedo-utilizar-las-fotografias-que.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/330746591356763520'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/330746591356763520'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/08/puedo-utilizar-las-fotografias-que.html' title='¿Puedo utilizar las fotografías que encuentro en internet?'/><author><name>Arqweb</name><uri>http://www.blogger.com/profile/11525776505254211763</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/-uG4GNiDrw3c/U_7yImYG2gI/AAAAAAAAA3Q/JhkFjooTKjU/s72-c/evitar-problemas-copyrigth.jpg" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-307790370532676523</id><published>2015-07-28T09:00:00.000+02:00</published><updated>2015-07-28T09:00:03.930+02:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="consejos"/><category scheme="http://www.blogger.com/atom/ns#" term="facebook"/><category scheme="http://www.blogger.com/atom/ns#" term="instagram"/><category scheme="http://www.blogger.com/atom/ns#" term="linkedin"/><category scheme="http://www.blogger.com/atom/ns#" term="pinterest"/><category scheme="http://www.blogger.com/atom/ns#" term="redes sociales"/><category scheme="http://www.blogger.com/atom/ns#" term="social media"/><category scheme="http://www.blogger.com/atom/ns#" term="twitter"/><title type='text'>Razones por las que NO debes estar en todas las redes sociales</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://4.bp.blogspot.com/-h2euZ9ojW7w/Va4OHas7h4I/AAAAAAAAAL4/Pzrx5FR8des/s1600/redes_vintage.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;320&quot; src=&quot;http://4.bp.blogspot.com/-h2euZ9ojW7w/Va4OHas7h4I/AAAAAAAAAL4/Pzrx5FR8des/s400/redes_vintage.jpg&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;Internet ha entrado en la era de la comunicación social. Actualmente, &lt;b&gt;&lt;a href=&quot;http://www.obs-edu.com/noticias/estudio-obs/espana-aumenta-el-numero-de-usuarios-activos-en-redes-sociales-en-2014-y-llega-los-17-millones/&quot; target=&quot;_blank&quot;&gt;17 millones de personas en España utilizan las redes de forma activa&lt;/a&gt;&lt;/b&gt;. Es decir, un 37 % de la población total. Ese uso masificado de las plataformas de Social Media ha hecho que cada vez más empresas se sumen a esta tendencia. Y es que Facebook, Twitter o Youtube abren la puerta a &lt;b&gt;cientos de miles de consumidores potenciales.&lt;/b&gt; No obstante, esto no significa que las compañías deban contar con perfiles en todas las redes.&lt;br /&gt;&lt;br /&gt;Las plataformas sociales llevan al máximo el &lt;b&gt;&quot;aquí y ahora&quot;&lt;/b&gt; que nació con internet. Los usuarios las emplean para establecer un contacto inmediato con la actualidad o con otros perfiles y, cuando se trata de una marca buscan exactamente lo mismo: &lt;b&gt;una respuesta rápida&lt;/b&gt;. Por eso es fundamental que, si tienes una empresa y quieres formar parte de las redes, &lt;b&gt;pienses antes dos veces si realmente serás capaz de alimentarlas&lt;/b&gt;, ya sea con recursos internos o externos. Recuerda que no vale que el primer día des la bienvenida a tus seguidores y no vuelvas a decir nada hasta dos meses más tarde. Eso tan solo provocará una irremediable &lt;b&gt;sensación de abandono&lt;/b&gt; a tus clientes.&lt;br /&gt;&lt;br /&gt;Además, hay que tener en cuenta que el número de redes sociales crece al mismo tiempo que se especializan, por lo que en determinados casos llegar hasta el público potencial es tan difícil como encontrar una aguja en un pajar. En este sentido, el primer paso que debes dar es &lt;b&gt;analizar detenidamente cuál es tu objetivo&lt;/b&gt;. Para ello, responder a estas preguntas te puede ser muy útil:&lt;br /&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;¿Qué vendes?&amp;nbsp;&lt;/li&gt;&lt;li&gt;¿Por qué quieres formar parte de las redes sociales?&lt;/li&gt;&lt;li&gt;¿Cómo es tu cliente?&lt;/li&gt;&lt;li&gt;¿Qué buscas con tu presencia en las redes? (más clics en las publicaciones de tu blog, aumentar la conversión en la web, mejorar la atención al cliente, etc.?&lt;/li&gt;&lt;/ul&gt;&lt;br /&gt;&lt;h3&gt;La mejor red para tu empresa&lt;/h3&gt;Una vez tienes claro el &lt;i&gt;target&lt;/i&gt; y el objetivo de tu negocio, llega el momento de &lt;b&gt;analizar cada red social individualmente&lt;/b&gt;. Así podrás saber cuáles son las que mejor se adaptan a ti y abrir una cuenta solo en aquellas que vayas a nutrir con frecuencia.&lt;br /&gt;&lt;br /&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://3.bp.blogspot.com/-YzJEwE84bNM/Va4OUSfykHI/AAAAAAAAAMA/CAInKlyyZtA/s1600/arbol_redes_sociales.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;282&quot; src=&quot;http://3.bp.blogspot.com/-YzJEwE84bNM/Va4OUSfykHI/AAAAAAAAAMA/CAInKlyyZtA/s400/arbol_redes_sociales.jpg&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;&lt;b&gt;Facebook&lt;/b&gt;. Es la red más utilizada entre hombres y mujeres y en todos los segmentos de edad, aunque su uso destaca especialmente entre los 16 y los 24 años. En ella se emplea un tono de comunicación muy cercano, con textos breves y protagonismo de los vídeos e imágenes.&amp;nbsp;&lt;/li&gt;&lt;li&gt;&lt;b&gt;Twitter&lt;/b&gt;. Se trata de la segunda plataforma más empleada y su público es, mayoritariamente, masculino. Resulta una red interesante para captar nuevos &lt;i&gt;leads&lt;/i&gt; y fortalecer las relaciones con el público especializado. Funciona muy bien en compañías B2B y medios de comunicación o blogs.&amp;nbsp;&lt;/li&gt;&lt;li&gt;&lt;b&gt;LinkedIn&lt;/b&gt;. Cuenta con un 32% del total de los usuarios de redes españoles. Su uso es puramente profesional, por lo que también ofrece grandes resultados en el ámbito B2B o las compañías de Recursos Humanos. El nivel de interacción es menor que en otras redes como Facebook o Twitter, por lo que exige una dedicación más baja.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Instagram&lt;/b&gt;. Esta es una de las redes que más crece actualmente entre los jóvenes. La principal protagonista es la fotografía. Sin duda, es ideal para marcas de moda y para los sectores de la restauración y el turismo.&amp;nbsp;&lt;/li&gt;&lt;li&gt;&lt;b&gt;Pinterest&lt;/b&gt;. Junto con Instagram es una de las plataformas sociales que más aumenta en número de usuarios. Este tablón de la inspiración, en el que destaca el público femenino, está dedicado a la imagen y al diseño.&amp;nbsp;&lt;/li&gt;&lt;/ul&gt;&lt;div&gt;Más allá de estas redes, ampliamente conocidas, se abre todo un abanico de &lt;b&gt;plataformas especializadas&lt;/b&gt; en sectores como la costura, los negocios, la lectura o la restauración. Puedes saber &lt;a href=&quot;http://blog.arqweb.es/2015/06/las-redes-sociales-de-nicho.html&quot; target=&quot;_blank&quot;&gt;más sobre las &lt;b&gt;redes de nicho &lt;/b&gt;en este otro post&lt;/a&gt;.&amp;nbsp;&lt;/div&gt;&lt;h3&gt;¡Aprovecha el verano!&lt;/h3&gt;&lt;div&gt;Si tu empresa todavía no es social, puedes aprovechar estos meses de verano para ponerte manos a la obra. Así, empezarás septiembre con más fuerza. Eso sí, no te olvides de descansar. Aquí te damos algunos &lt;a href=&quot;http://blog.arqweb.es/2013/07/5-consejos-para-irte-de-vacaciones-sin.html&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;consejos para que disfrutes de las vacaciones&lt;/b&gt;, sin descuidar tu negocio.&amp;nbsp;&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Nosotros también hacemos un descanso en el blog durante el mes de agosto, pero nos leemos muy pronto.&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;¡Feliz verano!&lt;/b&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/307790370532676523/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/07/razones-por-las-que-no-debes-estar-en.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/307790370532676523'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/307790370532676523'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/07/razones-por-las-que-no-debes-estar-en.html' title='Razones por las que NO debes estar en todas las redes sociales'/><author><name>Nuria Molina</name><uri>https://plus.google.com/101417722038861926147</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-KQGf3D0zlZU/AAAAAAAAAAI/AAAAAAAAACg/bGTPraWIf5Y/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/-h2euZ9ojW7w/Va4OHas7h4I/AAAAAAAAAL4/Pzrx5FR8des/s72-c/redes_vintage.jpg" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-2955781453634501760</id><published>2015-07-14T09:00:00.000+02:00</published><updated>2015-07-14T09:00:09.671+02:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="consejos"/><category scheme="http://www.blogger.com/atom/ns#" term="empresas"/><category scheme="http://www.blogger.com/atom/ns#" term="marketing digital"/><category scheme="http://www.blogger.com/atom/ns#" term="pymes"/><category scheme="http://www.blogger.com/atom/ns#" term="Vimeo"/><category scheme="http://www.blogger.com/atom/ns#" term="vídeo"/><category scheme="http://www.blogger.com/atom/ns#" term="vídeo marketing"/><category scheme="http://www.blogger.com/atom/ns#" term="YouTube"/><title type='text'>Vídeo marketing: qué y por qué</title><content type='html'>Muchos definirían el &lt;b&gt;vídeo marketing &lt;/b&gt;como una técnica para promocionar productos o servicios a través de la imagen. Dentro de esta ambigua descripción incluiríamos los anuncios publicitarios e incluso los vídeos musicales. Pero el vídeo marketing es &amp;nbsp;algo más. Se trata de &lt;b&gt;contar historias entretenidas, que enseñen, que enganchen al usuario y lo conviertan en un cliente&lt;/b&gt;. &lt;br /&gt;&lt;br /&gt;El vídeo marketing se encuentra en estos momentos en su mejor &lt;b&gt;etapa de crecimiento&lt;/b&gt;. Y es que el fácil acceso a plataformas como YouTube o Vimeo ha potenciado que una gran cantidad de empresas decidan explicar a través del vídeo no solo qué hacen, sino también cómo lo hacen. &lt;br /&gt;&lt;br /&gt;&lt;b&gt;El consumo de vídeos en internet está aumentando de forma imparable &lt;/b&gt;debido, entre otras razones, a la generalización de los dispositivos móviles. De hecho, en 2014&amp;nbsp;&lt;a href=&quot;http://www.puromarketing.com/47/23200/consumo-video-online-dispara-crece-respecto-pasado-ano.html&quot;&gt;este crecimiento llegó al 43% en comparación con el año anterior&lt;/a&gt;. Muchas compañías ya son conscientes de esta tendencia de y están aprovechando sus ventajas. Entre ellas se encuentran la &lt;b&gt;mayor visibilidad de la marca&lt;/b&gt; y la r&lt;b&gt;educción del trabajo de los departamentos de atención al cliente&lt;/b&gt;, ya que con estos vídeos las empresas pueden explicar cómo funcionan sus servicios sin necesidad de hacer respuestas individuales. &lt;br /&gt;&lt;br /&gt;&lt;h3&gt;Divertido significa interactivo&lt;/h3&gt;Si los vídeos corporativos que explican un producto o servicio son además entretenidos, el usuario &lt;b&gt;recordará con mayor facilidad la marca &lt;/b&gt;o la información que ha recibido. Además, ese contenido en internet tiene más posibilidades de convertirse en viral, ya que un gran número de personas querrán compartirlo. Echa un vistazo a estos ejemplos y lo entenderás mejor:&lt;br /&gt;&lt;div dir=&quot;ltr&quot; style=&quot;line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;&quot;&gt;&lt;span style=&quot;background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;iframe allowfullscreen=&quot;&quot; class=&quot;YOUTUBE-iframe-video&quot; data-thumbnail-src=&quot;https://i.ytimg.com/vi/PgEsYMdiMLQ/0.jpg&quot; frameborder=&quot;0&quot; height=&quot;266&quot; src=&quot;https://www.youtube.com/embed/PgEsYMdiMLQ?feature=player_embedded&quot; width=&quot;320&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: center;&quot;&gt;&lt;iframe allowfullscreen=&quot;&quot; class=&quot;YOUTUBE-iframe-video&quot; data-thumbnail-src=&quot;https://i.ytimg.com/vi/IJNR2EpS0jw/0.jpg&quot; frameborder=&quot;0&quot; height=&quot;266&quot; src=&quot;https://www.youtube.com/embed/IJNR2EpS0jw?feature=player_embedded&quot; width=&quot;320&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style=&quot;text-align: center;&quot;&gt;&lt;iframe allowfullscreen=&quot;&quot; class=&quot;YOUTUBE-iframe-video&quot; data-thumbnail-src=&quot;https://i.ytimg.com/vi/wQLHwSphu-M/0.jpg&quot; frameborder=&quot;0&quot; height=&quot;266&quot; src=&quot;https://www.youtube.com/embed/wQLHwSphu-M?feature=player_embedded&quot; width=&quot;320&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;A menudo entendemos los fenómenos virales en la red como algo reservado a grandes empresas que disponen de amplios departamentos de comunicación, publicidad o marketing. Sin embargo, l&lt;a href=&quot;http://blog.arqweb.es/2015/04/como-pueden-enfrentarse-las-pymes-las.html&quot;&gt;as pequeñas y medianas empresas también pueden conseguir una gran visibilidad entre su comunidad a través del video marketing y las redes sociales.&lt;/a&gt; &lt;br /&gt;&lt;h3&gt;¡Quiero uno!&lt;/h3&gt;Si ya te has dado cuenta de las posibilidades que tiene tu empresa con el vídeo marketing, toma nota de algunas de las &lt;b&gt;características que debe tener tu vídeo&lt;/b&gt; para que consiga una mayor visibilidad: &lt;br /&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Sé creativo&lt;/li&gt;&lt;li&gt;Trata de divertir. A todos nos gusta que nos saquen una sonrisa&lt;/li&gt;&lt;li&gt;No te compliques: busca algo sencillo que contar y no te extiendas. Lo bueno si breve dos veces bueno ;)&lt;/li&gt;&lt;li&gt;Sé social: compártelo e intenta que cada persona que lo vea, quiera compartirlo&lt;/li&gt;&lt;/ul&gt;¿Te atreves a dar el salto a esta nueva tendencia? ¡Sobre todo, no te cortes delante de la cámara!&lt;br /&gt;&lt;div dir=&quot;ltr&quot; style=&quot;line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: Arial; font-size: 14.6666669845581px; line-height: 20.2399997711182px; white-space: pre-wrap;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/2955781453634501760/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/07/video-marketing-que-y-por-que.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/2955781453634501760'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/2955781453634501760'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/07/video-marketing-que-y-por-que.html' title='Vídeo marketing: qué y por qué'/><author><name>Nuria Molina</name><uri>https://plus.google.com/101417722038861926147</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-KQGf3D0zlZU/AAAAAAAAAAI/AAAAAAAAACg/bGTPraWIf5Y/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://img.youtube.com/vi/PgEsYMdiMLQ/default.jpg" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-2942406341328879755</id><published>2015-06-30T10:00:00.000+02:00</published><updated>2015-06-30T10:00:12.459+02:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="consejos"/><category scheme="http://www.blogger.com/atom/ns#" term="google"/><category scheme="http://www.blogger.com/atom/ns#" term="redes sociales"/><category scheme="http://www.blogger.com/atom/ns#" term="web"/><title type='text'>¿Cuándo es el momento de renovar mi web?</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Si te estás haciendo esa pregunta, es muy probable que encuentres &lt;b&gt;defectos en la página web de tu empresa o asociación&lt;/b&gt;. Quizá el diseño necesite una revisión o la página requiera un enfoque diferente. En cualquier caso, siempre debes tener en cuenta que l&lt;b&gt;a web es tu principal huella en internet&lt;/b&gt;. El sitio de referencia en el que recaerá cualquier persona que esté buscando información sobre ti.&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;b&gt;Tres cuestiones para salir de dudas&lt;/b&gt;&lt;b style=&quot;line-height: 150%;&quot;&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/b&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Hoy en día, la mayor parte de los usuarios acceden a la red a través de &lt;b&gt;dispositivos móviles&lt;/b&gt;. ¿Estás preparado para ello? Que tu web no sea ‘responsive’ es una razón de suficiente calado como para decidir cambiarla. Desde que &lt;a href=&quot;http://blog.arqweb.es/2015/04/google-penaliza-webs-no-responsive.html&quot;&gt;Google modificó su algoritmo para &lt;b&gt;penalizar aquellas páginas sin adaptación de diseño al móvil&lt;/b&gt;&lt;/a&gt;, infinidad de empresas han experimentado una merma de su visibilidad en internet. &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Si aparecer bien arriba en Google no es un motivo suficiente para modernizarte, quizá sí lo sea la &lt;b&gt;integración de las redes sociales al nuevo diseño&lt;/b&gt;. Twitter, Facebook, LinkedIn, YouTube, Pinterest… cada una es un mundo diferente, pero todas ellas comparten un único objetivo: que tus contenidos lleguen mucho más lejos. ¿Y eso es importante? Sí. Eso es esencial, porque cuanto mayor número de visitas consigas, más posibilidades tendrás de atraer nuevos clientes. Estos son algunos ejemplos de redes integradas en la web:&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;&lt;br /&gt;&lt;br /&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://3.bp.blogspot.com/-bWa8PytEMnY/VY1RL8Ek1pI/AAAAAAAAAKo/_9PIu_Tggbg/s1600/Captura%2Bde%2Bpantalla%2B2015-06-26%2Ba%2Blas%2B15.18.14.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;177&quot; src=&quot;http://3.bp.blogspot.com/-bWa8PytEMnY/VY1RL8Ek1pI/AAAAAAAAAKo/_9PIu_Tggbg/s400/Captura%2Bde%2Bpantalla%2B2015-06-26%2Ba%2Blas%2B15.18.14.png&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://2.bp.blogspot.com/-q94R3KsD8aM/VY1TdiWDJRI/AAAAAAAAAK8/ImslibxjK1s/s1600/Captura%2Bde%2Bpantalla%2B2015-06-26%2Ba%2Blas%2B15.27.31.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;170&quot; src=&quot;http://2.bp.blogspot.com/-q94R3KsD8aM/VY1TdiWDJRI/AAAAAAAAAK8/ImslibxjK1s/s400/Captura%2Bde%2Bpantalla%2B2015-06-26%2Ba%2Blas%2B15.27.31.png&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://4.bp.blogspot.com/-7Ait55_qz6k/VY1TIjUcW2I/AAAAAAAAAK0/ZGsiGpfuZdk/s1600/Captura%2Bde%2Bpantalla%2B2015-06-26%2Ba%2Blas%2B15.20.52.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;195&quot; src=&quot;http://4.bp.blogspot.com/-7Ait55_qz6k/VY1TIjUcW2I/AAAAAAAAAK0/ZGsiGpfuZdk/s400/Captura%2Bde%2Bpantalla%2B2015-06-26%2Ba%2Blas%2B15.20.52.png&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;El tercer motivo para renovarte es el &lt;b&gt;tiempo de carga de la página, &lt;/b&gt;que puedes comprobar con alguna de &lt;a href=&quot;http://www.microsiervos.com/archivo/internet/herramientas-tiempo-carga-webs.html&quot;&gt;estas herramientas&lt;/a&gt;. Los usuarios nos hemos acostumbrado a la velocidad. La red es un sinónimo de inmediatez, así que cinco segundos para visualizar una web ya es una eternidad. Por eso, si tu página anda a paso de tortuga, desesperarás a tus clientes, que se marcharán sin encontrar lo que buscaban.&lt;br /&gt;&lt;br /&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://1.bp.blogspot.com/-PMgTsLmoZVY/VY1Vd0wNyJI/AAAAAAAAALI/qe8e56zWVTw/s1600/Captura%2Bde%2Bpantalla%2B2015-06-26%2Ba%2Blas%2B15.36.32.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;250&quot; src=&quot;http://1.bp.blogspot.com/-PMgTsLmoZVY/VY1Vd0wNyJI/AAAAAAAAALI/qe8e56zWVTw/s400/Captura%2Bde%2Bpantalla%2B2015-06-26%2Ba%2Blas%2B15.36.32.png&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;b&gt;¿Es necesario un cambio radical?&lt;/b&gt;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Es probable que a estas alturas solo te estés planteando &lt;b&gt;cambios superficiales en el diseño&lt;/b&gt;. Pero ¿serán suficientes? Realizar ‘ligeros ajustes’ puede conllevar más trabajo que &lt;b&gt;repensar la web desde el principio&lt;/b&gt;. Un nuevo enfoque siempre supone una brisa de aire fresco, un empujón que lanzará hacia el éxito las relaciones con tus clientes en internet. &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;o:OfficeDocumentSettings&gt;  &lt;o:AllowPNG/&gt; &lt;/o:OfficeDocumentSettings&gt;&lt;/xml&gt;&lt;![endif]--&gt; &lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;w:WordDocument&gt;  &lt;w:View&gt;Normal&lt;/w:View&gt;  &lt;w:Zoom&gt;0&lt;/w:Zoom&gt;  &lt;w:TrackMoves/&gt;  &lt;w:TrackFormatting/&gt;  &lt;w:HyphenationZone&gt;21&lt;/w:HyphenationZone&gt;  &lt;w:PunctuationKerning/&gt;  &lt;w:ValidateAgainstSchemas/&gt;  &lt;w:SaveIfXMLInvalid&gt;false&lt;/w:SaveIfXMLInvalid&gt;  &lt;w:IgnoreMixedContent&gt;false&lt;/w:IgnoreMixedContent&gt;  &lt;w:AlwaysShowPlaceholderText&gt;false&lt;/w:AlwaysShowPlaceholderText&gt;  &lt;w:DoNotPromoteQF/&gt; 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Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; UnhideWhenUsed=&quot;false&quot; Name=&quot;Revision&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;34&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;List Paragraph&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;29&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Quote&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;30&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Quote&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;19&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;21&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;31&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;32&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;33&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Book Title&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;37&quot; Name=&quot;Bibliography&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; QFormat=&quot;true&quot; Name=&quot;TOC Heading&quot;/&gt; &lt;/w:LatentStyles&gt;&lt;/xml&gt;&lt;![endif]--&gt; &lt;!--[if gte mso 10]&gt;&lt;style&gt; /* Style Definitions */ table.MsoNormalTable  {mso-style-name:&quot;Tabla normal&quot;;  mso-tstyle-rowband-size:0;  mso-tstyle-colband-size:0;  mso-style-noshow:yes;  mso-style-priority:99;  mso-style-parent:&quot;&quot;;  mso-padding-alt:0cm 5.4pt 0cm 5.4pt;  mso-para-margin:0cm;  mso-para-margin-bottom:.0001pt;  mso-pagination:widow-orphan;  font-size:12.0pt;  font-family:Cambria;  mso-ascii-font-family:Cambria;  mso-ascii-theme-font:minor-latin;  mso-hansi-font-family:Cambria;  mso-hansi-theme-font:minor-latin;} &lt;/style&gt;&lt;![endif]--&gt;   &lt;!--StartFragment--&gt;                               &lt;!--EndFragment--&gt;&lt;br /&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Si ya te has decidido a dar el salto, no te olvides de exigir que tu nueva web sea &lt;b&gt;rápida, moderna, intuitiva y sencilla&lt;/b&gt;. Las personas que la visiten deben sorprenderse con el diseño, interesarse por el contenido y apasionarse con tus productos. &lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/2942406341328879755/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/06/cuando-es-el-momento-de-renovar-mi-web.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/2942406341328879755'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/2942406341328879755'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/06/cuando-es-el-momento-de-renovar-mi-web.html' title='¿Cuándo es el momento de renovar mi web?'/><author><name>Nuria Molina</name><uri>https://plus.google.com/101417722038861926147</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-KQGf3D0zlZU/AAAAAAAAAAI/AAAAAAAAACg/bGTPraWIf5Y/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-bWa8PytEMnY/VY1RL8Ek1pI/AAAAAAAAAKo/_9PIu_Tggbg/s72-c/Captura%2Bde%2Bpantalla%2B2015-06-26%2Ba%2Blas%2B15.18.14.png" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-3084257784254208433</id><published>2015-06-23T08:28:00.000+02:00</published><updated>2015-06-23T08:28:39.332+02:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="cookies"/><category scheme="http://www.blogger.com/atom/ns#" term="creativo"/><category scheme="http://www.blogger.com/atom/ns#" term="facebook"/><category scheme="http://www.blogger.com/atom/ns#" term="internet"/><category scheme="http://www.blogger.com/atom/ns#" term="redes sociales"/><title type='text'>Las redes sociales de nicho</title><content type='html'>&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Facebook ya tiene casi 1400 millones de usuarios activos. Youtube, Google+ y Twitter le siguen en popularidad. Sin embargo, más allá de estas redes sociales, con las que casi seguro que todos hemos interactuado alguna vez, se abre un gran abanico de &lt;b&gt;plataformas especializadas en materias concretas&lt;/b&gt;. Menos numerosas, menos conocidas, pero mucho &lt;b&gt;más efectivas para acercarnos a los clientes potenciales&lt;/b&gt; que nos interesan.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Imaginad que tenemos una empresa dedicada a la venta de lanas y materiales para hacer punto. Seguro que muchos de los usuarios de Facebook o de Twitter tienen esta afición y pueden estar interesados en nuestros productos. El problema es que a veces llegar a ellos es tan complicado como &lt;b&gt;encontrar una aguja en un pajar.&lt;/b&gt; En este sentido, las redes sociales de nicho ofrecen mejores resultados, ya que nos permiten entrar en contacto con el público que buscamos de una forma rápida. En el caso concreto de este negocio, la plataforma más indicada sería&lt;b&gt; &lt;a href=&quot;https://www.ravelry.com/account/login&quot;&gt;Ravelry&lt;/a&gt;, que reúne a personas aficionadas a la costura.&lt;/b&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;br /&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;br /&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://2.bp.blogspot.com/-UqajqY7bXcA/VXV-UPwjcSI/AAAAAAAAAI4/g9VUQK0odU4/s1600/Captura%2Bde%2Bpantalla%2B2015-06-08%2Ba%2Blas%2B13.35.56.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;196&quot; src=&quot;http://2.bp.blogspot.com/-UqajqY7bXcA/VXV-UPwjcSI/AAAAAAAAAI4/g9VUQK0odU4/s400/Captura%2Bde%2Bpantalla%2B2015-06-08%2Ba%2Blas%2B13.35.56.png&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;El hecho de formar parte de estas redes especializadas no implica, ni mucho menos, que censuremos las más conocidas. La mayoría de ocasiones &lt;b&gt;son complementarias&lt;/b&gt;. Lo importante, en cualquier caso, es hacer estudio detallado de cada una de las plataformas que se adaptan a nuestro negocio y evaluar los recursos que tenemos. Hay que tener en cuenta que debemos ser capaces de &lt;b&gt;mantener activas todas aquellas en las que decidamos participar&lt;/b&gt;. De lo contrario, la imagen de nuestra marca se verá afectada negativamente.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;h3 style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;b style=&quot;line-height: 150%;&quot;&gt;Algunos ejemplos&lt;/b&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/h3&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://4.bp.blogspot.com/-LYi1f-kSuIU/VXV_8SipsYI/AAAAAAAAAJE/qzUf1-dRHt4/s1600/Captura%2Bde%2Bpantalla%2B2015-06-08%2Ba%2Blas%2B13.38.33.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;157&quot; src=&quot;http://4.bp.blogspot.com/-LYi1f-kSuIU/VXV_8SipsYI/AAAAAAAAAJE/qzUf1-dRHt4/s400/Captura%2Bde%2Bpantalla%2B2015-06-08%2Ba%2Blas%2B13.38.33.png&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;Como hemos dicho, hay un sinfín de redes especializadas. Aquí os mencionamos solo algunas de las más relevantes en estos sectores:&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;/div&gt;&lt;ul&gt;&lt;li&gt;&lt;b style=&quot;line-height: 150%;&quot;&gt;Negocios.&lt;/b&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt; En el área profesional, LinkedIn es la plataforma más conocida. No obstante, existen otras como &lt;/span&gt;&lt;a href=&quot;http://www.microsoft.com/enterprise/es-xl/solutions/yammer/default.aspx#fbid=vEH2jrvB647&quot; style=&quot;line-height: 150%;&quot;&gt;Yammer&lt;/a&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;, propiedad de Microsoft y con más de 200.000 empresas líderes, o &lt;/span&gt;&lt;a href=&quot;http://www.womenalia.com/es/&quot; style=&quot;line-height: 150%;&quot;&gt;Womenalia&lt;/a&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;, dirigida exclusivamente a mujeres emprendedoras.&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;b style=&quot;line-height: 150%;&quot;&gt;Diseño y fotografía.&lt;/b&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;La red estrella en este campo es, sin duda, &lt;/span&gt;&lt;a href=&quot;https://es.pinterest.com/&quot; style=&quot;line-height: 150%;&quot;&gt;Pinterest&lt;/a&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;, seguida por &lt;/span&gt;&lt;a href=&quot;https://www.tumblr.com/&quot; style=&quot;line-height: 150%;&quot;&gt;Tumblr&lt;/a&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;. También destacan &lt;/span&gt;&lt;a href=&quot;https://www.flickr.com/&quot; style=&quot;line-height: 150%;&quot;&gt;Flickr&lt;/a&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt; (en fotografía), &lt;/span&gt;&lt;a href=&quot;http://www.deviantart.com/&quot; style=&quot;line-height: 150%;&quot;&gt;Deviantart&lt;/a&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt; y &lt;/span&gt;&lt;a href=&quot;http://www.domestika.org/es/courses?gclid=CMjhoaD5_8UCFSUUwwodlGsANw&quot; style=&quot;line-height: 150%;&quot;&gt;DomestiK&lt;/a&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;. Esta última, incluye una tienda de cursos online para creativos.&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;b style=&quot;line-height: 150%;&quot;&gt;Lectura.&lt;/b&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt; &lt;/span&gt;&lt;a href=&quot;http://www.lecturalia.com/&quot; style=&quot;line-height: 150%;&quot;&gt;Lecturalia&lt;/a&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt; y &lt;/span&gt;&lt;a href=&quot;http://www.librarything.es/&quot; style=&quot;line-height: 150%;&quot;&gt;LibraryThing&lt;/a&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt; son dos de las redes por excelencia para los amantes de los libros.&lt;/span&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;Otra de ellas es &lt;/span&gt;&lt;a href=&quot;http://www.goodreads.com/&quot; style=&quot;line-height: 150%;&quot;&gt;GoodReads&lt;/a&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt; que, a pesar de ser en inglés, contiene grupos de debate en español.&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;b style=&quot;line-height: 150%;&quot;&gt;Restauración.&lt;/b&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt; Para los gourmets encontramos &lt;/span&gt;&lt;a href=&quot;http://funcook.com/&quot; style=&quot;line-height: 150%;&quot;&gt;FunCook&lt;/a&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;, &lt;/span&gt;&lt;a href=&quot;http://www.foodspotting.com/find/in/Granada-Granada-Espa%C3%B1a&quot; style=&quot;line-height: 150%;&quot;&gt;Foodspotting&lt;/a&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;o &lt;/span&gt;&lt;a href=&quot;http://www.todochef.com/&quot; style=&quot;line-height: 150%;&quot;&gt;TodoChef&lt;/a&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;, entre otras muchas. Más especializadas son &lt;/span&gt;&lt;a href=&quot;http://www.baristaexchange.com/&quot; style=&quot;line-height: 150%;&quot;&gt;BaristaExchange&lt;/a&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;, &lt;/span&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;que acoge a los fanáticos por el café, o &lt;/span&gt;&lt;a href=&quot;http://www.vivino.com/&quot; style=&quot;line-height: 150%;&quot;&gt;Vivino&lt;/a&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;.&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;/div&gt;&lt;div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://1.bp.blogspot.com/-t7-VhNcifSA/VXWCL_TuSeI/AAAAAAAAAJY/XgdW7vy0Me4/s1600/Captura%2Bde%2Bpantalla%2B2015-06-08%2Ba%2Blas%2B13.52.43.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;203&quot; src=&quot;http://1.bp.blogspot.com/-t7-VhNcifSA/VXWCL_TuSeI/AAAAAAAAAJY/XgdW7vy0Me4/s400/Captura%2Bde%2Bpantalla%2B2015-06-08%2Ba%2Blas%2B13.52.43.png&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;&lt;h3&gt;&lt;b style=&quot;line-height: 150%;&quot;&gt;¿Cómo encontrar las redes de nicho?&lt;/b&gt;&lt;/h3&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;Si queréis conocer otras redes de este tipo, solo tenéis que hacer una &lt;/span&gt;&lt;b style=&quot;line-height: 150%;&quot;&gt;búsqueda en internet&lt;/b&gt;&lt;span style=&quot;line-height: 150%;&quot;&gt;. Aquellas que os aparezcan fácilmente son las que están mejor posicionadas y en las que, por tanto, os conviene más participar.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;¿Formáis parte de alguna plataforma especializada? ¡Queremos conocer vuestra experiencia!&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: 150%; text-align: justify; text-justify: inter-ideograph;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; 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Name=&quot;Medium Shading 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; UnhideWhenUsed=&quot;false&quot; Name=&quot;Revision&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;34&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;List Paragraph&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;29&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Quote&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;30&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Quote&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 1&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 2&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 3&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 4&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 5&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 6&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;19&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;21&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Emphasis&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;31&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;32&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Reference&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;33&quot; SemiHidden=&quot;false&quot;    UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Book Title&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;37&quot; Name=&quot;Bibliography&quot;/&gt;  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; QFormat=&quot;true&quot; Name=&quot;TOC Heading&quot;/&gt; &lt;/w:LatentStyles&gt;&lt;/xml&gt;&lt;![endif]--&gt; &lt;!--[if gte mso 10]&gt;&lt;style&gt; /* Style Definitions */ table.MsoNormalTable  {mso-style-name:&quot;Tabla normal&quot;;  mso-tstyle-rowband-size:0;  mso-tstyle-colband-size:0;  mso-style-noshow:yes;  mso-style-priority:99;  mso-style-parent:&quot;&quot;;  mso-padding-alt:0cm 5.4pt 0cm 5.4pt;  mso-para-margin:0cm;  mso-para-margin-bottom:.0001pt;  mso-pagination:widow-orphan;  font-size:12.0pt;  font-family:Cambria;  mso-ascii-font-family:Cambria;  mso-ascii-theme-font:minor-latin;  mso-hansi-font-family:Cambria;  mso-hansi-theme-font:minor-latin;} &lt;/style&gt;&lt;![endif]--&gt;   &lt;!--StartFragment--&gt;                                                       &lt;!--EndFragment--&gt;&lt;br /&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/3084257784254208433/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/06/las-redes-sociales-de-nicho.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/3084257784254208433'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/3084257784254208433'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/06/las-redes-sociales-de-nicho.html' title='Las redes sociales de nicho'/><author><name>Nuria Molina</name><uri>https://plus.google.com/101417722038861926147</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-KQGf3D0zlZU/AAAAAAAAAAI/AAAAAAAAACg/bGTPraWIf5Y/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://2.bp.blogspot.com/-UqajqY7bXcA/VXV-UPwjcSI/AAAAAAAAAI4/g9VUQK0odU4/s72-c/Captura%2Bde%2Bpantalla%2B2015-06-08%2Ba%2Blas%2B13.35.56.png" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-8012004359115522382</id><published>2015-05-28T10:00:00.000+02:00</published><updated>2015-05-28T10:00:06.024+02:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="backlinking"/><category scheme="http://www.blogger.com/atom/ns#" term="consejos"/><category scheme="http://www.blogger.com/atom/ns#" term="google"/><category scheme="http://www.blogger.com/atom/ns#" term="posicionamiento"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>Cómo conseguir backlinks de calidad</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://1.bp.blogspot.com/-nGpIsBOjNk4/VWGT6QpZjPI/AAAAAAAAAIY/dYzIXdoPEZE/s1600/1.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;360&quot; src=&quot;http://1.bp.blogspot.com/-nGpIsBOjNk4/VWGT6QpZjPI/AAAAAAAAAIY/dYzIXdoPEZE/s640/1.png&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;Aparecer en los &lt;b&gt;primeros resultados de Google&lt;/b&gt; es uno de los principales objetivos de cualquier empresa en la red. Y, si hablamos de posicionamiento natural, el &lt;b&gt;&lt;i&gt;backlinking&lt;/i&gt; &lt;/b&gt;es una de las técnicas que mejor funciona. Se trata de esos enlaces que apuntan a nuestra web desde otras páginas de referencia. Esto aumenta la credibilidad del&amp;nbsp;&lt;i&gt;site &lt;/i&gt;para el gigante de internet y se transforma en mayor presencia en el buscador.&lt;br /&gt;&lt;h3&gt;Pero ¿vale todo?&lt;/h3&gt;Evidentemente, la respuesta es no. Hay quienes creen que poner enlaces hacia su web a diestro y siniestro es suficiente para convencer a Google. Y, aunque es probable que a corto plazo se obtengan resultados, lo cierto es que el buscador es mucho más inteligente. Si no hacemos&amp;nbsp;&lt;i&gt;backlinking&lt;/i&gt; de calidad podemos llegar a &lt;b&gt;ser considerados como spam&lt;/b&gt;, algo que perjudicaría gravemente nuestro posicionamiento.&lt;br /&gt;&lt;br /&gt;Además, pensándolo bien, debemos &lt;b&gt;mirar más allá del SEO&lt;/b&gt;. Lo lógico es poner esos enlaces&amp;nbsp;en bandeja a un público potencial para nuestra marca. Así nos aseguraremos visitas que realmente nos resulten interesantes en el ámbito comercial.&lt;br /&gt;&lt;h3&gt;¿De qué manera podemos generar enlaces de calidad?&lt;/h3&gt;Hacer &lt;i&gt;backlinking&lt;/i&gt; de un forma correcta y con resultados óptimos &lt;b&gt;requiere tiempo y esfuerzo&lt;/b&gt;. Antes de ponernos manos a la obra, debemos realizar un trabajo previo que es fundamental:&lt;br /&gt;&lt;br /&gt;&lt;ol&gt;&lt;li&gt;&lt;b&gt;Localizar sitios web de referencia&lt;/b&gt; para nuestro sector y, por supuesto, para Google. Para ello, calculad cuál es el PageRank del &lt;i&gt;site&lt;/i&gt;. Podéis hacerlo con &lt;a href=&quot;http://www.page-rank-calculator.com/&quot; target=&quot;_blank&quot;&gt;herramientas tan sencillas como esta&lt;/a&gt;.&lt;/li&gt;&lt;li&gt;Lo habéis escuchado cientos veces. En internet &lt;b&gt;el contenido es el rey&lt;/b&gt;. Si queréis posicionar bien vuestra página, primero tenéis que aseguraros de que ofrece información relevante. ¿Por qué si no iban a enlazarla desde otras webs?&lt;/li&gt;&lt;/ol&gt;&lt;br /&gt;Cuando ya tengamos en orden estos dos aspectos es hora de esforzarnos para crear enlaces de calidad que remitan a vuestras páginas. Estos son algunos &lt;b&gt;consejos &lt;/b&gt;que os pueden ayudar:&lt;br /&gt;&lt;br /&gt;&lt;ol&gt;&lt;li&gt;Buscad los &lt;b&gt;directorios más importantes en vuestro sector&lt;/b&gt;. En este tipo de páginas es muy sencillo crear &lt;i&gt;backlinks&lt;/i&gt;, suelen estar bien valoradas y reciben una gran cantidad de usuarios potenciales para nuestra marca.&amp;nbsp;&lt;/li&gt;&lt;li&gt;Relacionaros con &lt;b&gt;medios especializados en vuestro nicho de negocio&lt;/b&gt; y con &lt;i&gt;bloggers&lt;/i&gt;. Podéis proponerles colaboraciones u ofrecerles información destacada.&lt;/li&gt;&lt;li&gt;Si tenéis un blog, &lt;b&gt;haced entrevistas&lt;/b&gt;. El protagonistas de esa información se encargará de difundirla entre todos sus contactos.&lt;/li&gt;&lt;li&gt;Y, por último, un clásico: &lt;b&gt;dejad comentarios, participad en foros activos y grupos de LinkedIn&lt;/b&gt;. Pero ¡cuidado! Para que funcione vuestras intervenciones han de aportar valor. De lo contrario, seréis tachados de &lt;i&gt;spam&lt;/i&gt;.&amp;nbsp;&lt;/li&gt;&lt;/ol&gt;&lt;div&gt;¿Estáis listos para poner en prácticas estas recomendaciones? Si lo hacéis, conseguiréis una web mejor posicionada y más visible para vuestros clientes potenciales.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/8012004359115522382/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/05/como-conseguir-backlinks-de-calidad.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/8012004359115522382'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/8012004359115522382'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/05/como-conseguir-backlinks-de-calidad.html' title='Cómo conseguir backlinks de calidad'/><author><name>Nuria Molina</name><uri>https://plus.google.com/101417722038861926147</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-KQGf3D0zlZU/AAAAAAAAAAI/AAAAAAAAACg/bGTPraWIf5Y/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/-nGpIsBOjNk4/VWGT6QpZjPI/AAAAAAAAAIY/dYzIXdoPEZE/s72-c/1.png" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-2436688281348719145</id><published>2015-05-12T10:00:00.000+02:00</published><updated>2015-05-23T10:44:13.248+02:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="consejos"/><category scheme="http://www.blogger.com/atom/ns#" term="internet"/><category scheme="http://www.blogger.com/atom/ns#" term="redes sociales"/><category scheme="http://www.blogger.com/atom/ns#" term="reputación online"/><category scheme="http://www.blogger.com/atom/ns#" term="web"/><title type='text'>Consejos para cuidar la reputación online</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://1.bp.blogspot.com/-vJT_o9DVHQ8/VUyQke7JOyI/AAAAAAAAAH8/1b2UDggL34w/s1600/Do%2Byou%2Blove%2Bme-.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;360&quot; src=&quot;http://1.bp.blogspot.com/-vJT_o9DVHQ8/VUyQke7JOyI/AAAAAAAAAH8/1b2UDggL34w/s640/Do%2Byou%2Blove%2Bme-.png&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;Empieza a ser difícil encontrar negocios que todavía no hayan dado el salto a la red. Ya sea con una página web, un perfil en redes sociales o simplemente con una mención en directorios de empresas, l&lt;b&gt;a gran mayoría de las pymes y las grandes compañías tienen un hueco en internet&lt;/b&gt;. No es de extrañar teniendo en cuenta que los usuarios somos cada vez más activos en el mundo online y tendemos a &lt;b&gt;buscar información de la marca&lt;/b&gt; antes de aventurarnos a confiar en ella.&lt;br /&gt;&lt;br /&gt;Sin duda, formar parte de la red es hoy en día casi una obligación. Y todavía más para las pequeñas empresas, que &lt;a href=&quot;http://blog.arqweb.es/2015/04/como-pueden-enfrentarse-las-pymes-las.html&quot; target=&quot;_blank&quot;&gt;tienen posibilidad de competir con las grandes marcas prácticamente en igualdad de condiciones&lt;/a&gt;. No obstante, antes de decidir lanzarse a internet, es necesario planificar muy bien cómo vamos a &lt;b&gt;trabajar la presencia online &lt;/b&gt;de la marca. Y es que un error en este sentido puede costar muy caro.&lt;br /&gt;&lt;br /&gt;Lo primero que hay que tener claro es que estar en la red significa exponerse, literalmente, a todo el mundo. Una información inapropiada en nuestra web o una queja mal respondida en Twitter tienen un alcance inimaginable. &lt;b&gt;El error se difunde rápido y deja una huella difícil de borrar&lt;/b&gt;. Basta &lt;a href=&quot;https://www.google.es/webhp?sourceid=chrome-instant&amp;amp;ion=1&amp;amp;espv=2&amp;amp;ie=UTF-8#q=dodots%20ni%C3%B1os&quot; target=&quot;_blank&quot;&gt;escribir en Google &quot;Dodot niños&quot;&lt;/a&gt; para comprobarlo. En 2011, la marca incluyó en su web un artículo con recomendaciones sobre cómo ejercer castigos físicos infantiles. Aunque pidió disculpas y retiró el post, cuatro años más tarde todavía paga por ello.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;La página web de una empresa es la pieza clave de su presencia online.&lt;/b&gt;&amp;nbsp;Además, según una investigación, e&lt;a href=&quot;http://www.puromarketing.com/10/24364/para-mitad-pymes-paginas-web-son-estrategia-marketing-mas-eficaz.html&quot; target=&quot;_blank&quot;&gt;l 45 % de las pymes considera que se trata de la la estrategia de marketing más eficaz&lt;/a&gt;. De ahí, que sea fundamental &lt;b&gt;vigilar al máximo la reputación online&lt;/b&gt; que nos granjeamos a través de ella.&lt;br /&gt;&lt;br /&gt;A la hora de construir la web, estos son algunos de los&lt;span style=&quot;background-color: white;&quot;&gt; &lt;b&gt;consejos que debes tener en cuenta para evitar errores que afecten a la reputación de tu marca&lt;/b&gt;:&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;&lt;b&gt;Cuida las traducciones.&lt;/b&gt; &lt;a href=&quot;http://www.huffingtonpost.es/2013/03/04/mango-esclavas_n_2806037.html&quot; target=&quot;_blank&quot;&gt;Mango tuvo problemas muy graves en Francia por vender &quot;esclavas&quot;&lt;/a&gt;.&amp;nbsp;&lt;/li&gt;&lt;li&gt;&lt;b&gt;Sé honesto.&lt;/b&gt; No ofrezcas lo que no puedas cumplir.&amp;nbsp;&lt;/li&gt;&lt;li&gt;Presta atención al diseño, pero &lt;b&gt;no te olvides del contenido.&lt;/b&gt; Las faltas de ortografía darán muy mala imagen de tu marca.&amp;nbsp;&lt;/li&gt;&lt;li&gt;&lt;b&gt;No te apropies indebidamente de textos o imágenes. &lt;/b&gt;En internet también existen los derechos de autor.&amp;nbsp;&lt;/li&gt;&lt;li&gt;Si pides datos a los usuarios, &lt;b&gt;hazlo conforme a ley &lt;/b&gt;y asegúrate de que su información queda protegida.&amp;nbsp;&lt;/li&gt;&lt;/ul&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/2436688281348719145/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/05/consejos-para-cuidar-la-reputacion.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/2436688281348719145'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/2436688281348719145'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/05/consejos-para-cuidar-la-reputacion.html' title='Consejos para cuidar la reputación online'/><author><name>Nuria Molina</name><uri>https://plus.google.com/101417722038861926147</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-KQGf3D0zlZU/AAAAAAAAAAI/AAAAAAAAACg/bGTPraWIf5Y/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://1.bp.blogspot.com/-vJT_o9DVHQ8/VUyQke7JOyI/AAAAAAAAAH8/1b2UDggL34w/s72-c/Do%2Byou%2Blove%2Bme-.png" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-2809152847034583728</id><published>2015-04-28T10:00:00.000+02:00</published><updated>2015-05-08T10:49:38.782+02:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="consejos"/><category scheme="http://www.blogger.com/atom/ns#" term="internet"/><category scheme="http://www.blogger.com/atom/ns#" term="pymes"/><category scheme="http://www.blogger.com/atom/ns#" term="redes sociales"/><category scheme="http://www.blogger.com/atom/ns#" term="web"/><title type='text'>¿Cómo pueden enfrentarse las pymes a las grandes marcas?</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://4.bp.blogspot.com/-POor3TGPloM/VTo_BvFll5I/AAAAAAAAAG4/irEhCvObxDA/s1600/pacman.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;335&quot; src=&quot;http://4.bp.blogspot.com/-POor3TGPloM/VTo_BvFll5I/AAAAAAAAAG4/irEhCvObxDA/s1600/pacman.png&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;La red ha acortado las &lt;b&gt;distancias entre las grandes compañías y las pequeñas empresas&lt;/b&gt;. Seguro que en los últimos meses habéis escuchado decenas de historias de emprendedores que un buen día dan el salto a internet y convierten su negocio en todo un éxito. Y es que el mundo online brinda un sinfín de posibilidades para darse a conocer y llegar justamente a quiénes nos interesan: los &lt;b&gt;clientes&lt;/b&gt;.&lt;br /&gt;&lt;br /&gt;Para diferenciarnos de nuestra competencia y hacer frente al &lt;b&gt;reto de las grandes marcas&lt;/b&gt;, las pymes tenemos multitud de posibilidades. En este post os contamos cómo podéis sacarle el máximo partido a la red para mejorar los resultados de vuestro negocio:&lt;br /&gt;&lt;h3&gt;&lt;b&gt;Haz &lt;i&gt;benchmarking&lt;/i&gt;&lt;/b&gt;&lt;/h3&gt;Dicho así, quizá no sepáis de qué hablamos, pero se trata de algo muy sencillo. El &lt;i&gt;benchmarking &lt;/i&gt;consiste en investigar a compañías de referencia en vuestro sector y aprender de sus buenas prácticas. Este siempre debe ser el &lt;b&gt;primer paso antes de empezar a crear la huella digital de una empresa.&lt;/b&gt; Así nos aseguraremos de ser visible para el cliente de la mejor manera.&lt;br /&gt;&lt;h3&gt;Cuida tu web&lt;/h3&gt;La web es la carta de presentación de una marca. Es el &lt;b&gt;primer contacto que cualquier cliente potencial establecerá con nuestra empresa&lt;/b&gt;. Por eso, tenemos que asegurarnos de ofrecer la información que nos demandan y de mostrar nuestros valores competitivos. Todo eso, debemos hacerlo de un modo atractivo y con una navegación sencilla.&lt;br /&gt;&lt;h3&gt;Sé social&lt;/h3&gt;No tengáis miedo de sumaros al &#39;boom&#39; del &lt;i&gt;Social Media&lt;/i&gt;. Ya hay &lt;a href=&quot;http://www.siliconweek.es/cloud/ya-hay-2-000-millones-de-personas-usando-redes-sociales-78568&quot; target=&quot;_blank&quot;&gt;dos mil millones de personas en el mundo que utilizan las redes sociales&lt;/a&gt;. Muchos clientes potenciales como para dejarlos escapar, ¿no creéis? Eso sí, antes de abril un perfil, hay que &lt;b&gt;evaluar cuáles son las redes que interesan a nuestra empresa &lt;/b&gt;y establecer una &lt;b&gt;estrategia de comunicación&lt;/b&gt;. Además, más allá de las redes sociales habituales, existen otras &lt;a href=&quot;http://www.biblogtecarios.es/fuensantamartinez/redes-sociales-especializadas-no-todo-es-facebook/&quot; target=&quot;_blank&quot;&gt;comunidades especializadas &lt;/a&gt;que pueden tener un gran peso en vuestros negocios.&lt;br /&gt;&lt;br /&gt;En cualquier caso, lo que debéis tener en cuenta es que los consumidores que están en la red quieren conversar. Hay que &lt;b&gt;hablar con ellos de tú a tú&lt;/b&gt; y olvidar ese tono robótico. Somos personas y nuestros clientes necesitan percibirnos como tal. &lt;br /&gt;&lt;h3&gt;Fórmate&lt;/h3&gt;Siempre es momento de seguir aprendiendo. En internet los cambios se suceden muy rápido y nosotros tenemos que estar preparados para saber cómo adaptarnos a ellos. Tenemos que esforzarnos para ser &lt;i&gt;&lt;a href=&quot;http://blog.arqweb.es/2014/05/eres-un-early-adopter.html&quot; target=&quot;_blank&quot;&gt;early-adopter&lt;/a&gt;&lt;/i&gt;. Si la competencia llega antes que nosotros, será más complicado desbancarla.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/2809152847034583728/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/04/como-pueden-enfrentarse-las-pymes-las.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/2809152847034583728'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/2809152847034583728'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/04/como-pueden-enfrentarse-las-pymes-las.html' title='¿Cómo pueden enfrentarse las pymes a las grandes marcas?'/><author><name>Nuria Molina</name><uri>https://plus.google.com/101417722038861926147</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-KQGf3D0zlZU/AAAAAAAAAAI/AAAAAAAAACg/bGTPraWIf5Y/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://4.bp.blogspot.com/-POor3TGPloM/VTo_BvFll5I/AAAAAAAAAG4/irEhCvObxDA/s72-c/pacman.png" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-7995674291942791917</id><published>2015-04-14T15:35:00.000+02:00</published><updated>2015-04-15T10:51:52.403+02:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="google"/><category scheme="http://www.blogger.com/atom/ns#" term="noticias"/><category scheme="http://www.blogger.com/atom/ns#" term="posicionamiento"/><category scheme="http://www.blogger.com/atom/ns#" term="Recomendaciones"/><category scheme="http://www.blogger.com/atom/ns#" term="SEO"/><title type='text'>Si quieres ser visible en Google, pásate al diseño responsive</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://2.bp.blogspot.com/-X1y9lZETG5o/VSY8CJonNwI/AAAAAAAAAFo/FZpCLfvMT1o/s1600/multipantalla.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;http://2.bp.blogspot.com/-X1y9lZETG5o/VSY8CJonNwI/AAAAAAAAAFo/FZpCLfvMT1o/s1600/multipantalla.png&quot; height=&quot;268&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;Han pasado ya dos años desde que &lt;b&gt;&lt;a href=&quot;http://blog.arqweb.es/2013/03/las-ventajas-del-diseno-responsive.html&quot;&gt;os hablamos por primera vez en este blog del diseño &lt;i&gt;responsive&lt;/i&gt;.&lt;/a&gt; &lt;/b&gt;Entonces os explicábamos cuáles eran las ventajas de contar con una web que se adaptase automáticamente a los dispositivos móviles y permitiera navegar, también desde ellos, con toda facilidad. Ahora, tener un &lt;b&gt;diseño apto para la multipantalla&lt;/b&gt; es más que un plus para la web, es casi una obligación. Seguro que muchos de vosotros ya habéis oído algo al respecto. El pasado 26 de febrero, Google publicó en su blog oficial un post titulado &lt;i&gt;&lt;a href=&quot;http://googlewebmastercentral.blogspot.co.nz/2015/02/finding-more-mobile-friendly-search.html&quot; target=&quot;_blank&quot;&gt;Finding more mobile-friendly search results&lt;/a&gt; &lt;/i&gt;en el que señalaba que, &lt;b&gt;a partir del 21 de abril, el buscador penalizará a las webs que no sean &lt;/b&gt;&lt;i&gt;&lt;b&gt;responsive.&lt;/b&gt; &lt;/i&gt;Fue la primera vez que el gigante de internet anunció un cambio de algoritmo con una fecha límite.&lt;br /&gt;&lt;br /&gt;&lt;h4&gt;¿Qué supone la penalización de Google?&lt;/h4&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;Desde que se difundió la noticia, las confusiones y especulaciones sobre este tema han sido constantes. Al contrario de lo que muchos han explicado, &lt;b&gt;Google NO va a eliminar las páginas web que no sean&amp;nbsp;&lt;i&gt;responsive&lt;/i&gt;&lt;/b&gt;. Lo que ocurrirá es que estas &lt;b&gt;perderán posicionamiento respecto a otras que sí estén preparadas para los dispositivos móviles&lt;/b&gt;. Y, a veces, pasar de la primera página del buscador a la segunda supone &quot;desaparecer&quot; para la mayoría de los usuarios, que no van más allá de los diez primeros resultados.&lt;br /&gt;&lt;br /&gt;&lt;h4&gt;¿Cómo puedo saber si mi web está preparada?&lt;/h4&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;A través de Google Webmaster podemos &lt;a href=&quot;https://www.google.com/webmasters/tools/mobile-friendly/&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;comprobar si nuestra página está optimizada para móviles&lt;/b&gt;&lt;/a&gt;. Solo es necesario introducir la URL del sitio y hacer clic en analizar. En unos segundos nos dará los resultados.&lt;br /&gt;&lt;br /&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://2.bp.blogspot.com/-7gyzDQ2XitA/VSY8PRruN-I/AAAAAAAAAFw/8UKMR3HSJcc/s1600/prueba_web_responsive.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;http://2.bp.blogspot.com/-7gyzDQ2XitA/VSY8PRruN-I/AAAAAAAAAFw/8UKMR3HSJcc/s1600/prueba_web_responsive.png&quot; height=&quot;196&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;&lt;h4&gt;¿Por qué ha tomado esta decisión el buscador?&lt;/h4&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;Los dispositivos móviles están cada vez más generalizados en nuestra vida diaria. En España, por ejemplo, &lt;a href=&quot;http://www.ine.es/prensa/np864.pdf&quot; target=&quot;_blank&quot;&gt;una encuesta del INE realizada en octubre de 2014&lt;/a&gt; demostró que, por primera vez, &lt;b&gt;el principal tipo de conexión a Internet por banda ancha es la conexión móvil &lt;/b&gt;mediante un dispositivo de mano (teléfono móvil, tableta, libro electrónico, etc). Con datos como estos, parece lo más razonable que Google dé &lt;b&gt;prioridad a las páginas que permitan navegar correctamente a través del móvil&lt;/b&gt;, &amp;nbsp;la principal vía de acceso.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/7995674291942791917/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2015/04/google-penaliza-webs-no-responsive.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/7995674291942791917'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/7995674291942791917'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2015/04/google-penaliza-webs-no-responsive.html' title='Si quieres ser visible en Google, pásate al diseño responsive'/><author><name>Nuria Molina</name><uri>https://plus.google.com/101417722038861926147</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-KQGf3D0zlZU/AAAAAAAAAAI/AAAAAAAAACg/bGTPraWIf5Y/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://2.bp.blogspot.com/-X1y9lZETG5o/VSY8CJonNwI/AAAAAAAAAFo/FZpCLfvMT1o/s72-c/multipantalla.png" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-4098679288120278003</id><published>2014-10-27T10:00:00.000+01:00</published><updated>2014-10-27T10:07:25.807+01:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="diseño"/><category scheme="http://www.blogger.com/atom/ns#" term="facebook"/><category scheme="http://www.blogger.com/atom/ns#" term="redes sociales"/><category scheme="http://www.blogger.com/atom/ns#" term="videos"/><title type='text'>Un día en internet por gráficos</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;/div&gt;Hoy queremos compartir con vosotros los datos arrojados por el estudio de &lt;a href=&quot;http://blog.hostgator.com/2013/05/02/a-day-in-the-life-of-the-internet/&quot;&gt;Hostgator&lt;/a&gt;, que a modo de infografía nos cuenta que ocurre en un día en internet.&lt;br /&gt;Seguro que sabeis sacarle provecho, pues hay datos muy útiles, como que el &lt;b&gt;70% de los internautas mundiales acceden a la red a diario&lt;/b&gt;. Así como que nuestro idioma es el tercero en número de usuarios de internet alcanzando los 153,344 millones de personas.&lt;br /&gt;Como siempre, todos estos números, pueden hacernos ser más eficaces a la hora de pensar nuestros próximos proyectos...¿aún no sabes si abrir un perfil en la última red social? también refleja en ranking de redes sociales por número de usuarios (es cierto que habría que estudiar también la antigüedad, pero a de un modo global puede servirnos).&lt;br /&gt;Y a modo de curiosidad, señalar dos datos más, las 133mm de horas de video que son visionadas al día en Youtube (cada día la potencia del video crece en internet) o saber que el 28% de los usuarios de entre 18-39 años consultan facebook antes de levantarse de la cama!&lt;br /&gt;&lt;br /&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://blog.hostgator.com/~/tmp/wp-uploads/2013/05/day_in_the_life_of_the_internet.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;http://blog.hostgator.com/~/tmp/wp-uploads/2013/05/day_in_the_life_of_the_internet.png&quot; height=&quot;7483,2&quot; width=&quot;560&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;/div&gt;&lt;br /&gt;¿Cual es el dato que más llama tu atención?&lt;br /&gt;&lt;br /&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/4098679288120278003/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2014/10/un-dia-en-internet-por-graficos.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/4098679288120278003'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/4098679288120278003'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2014/10/un-dia-en-internet-por-graficos.html' title='Un día en internet por gráficos'/><author><name>Arqweb</name><uri>http://www.blogger.com/profile/11525776505254211763</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-6841557445909522319</id><published>2014-07-23T10:46:00.000+02:00</published><updated>2014-07-25T09:58:37.065+02:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Recomendaciones"/><category scheme="http://www.blogger.com/atom/ns#" term="redes sociales"/><title type='text'>Un error muy común de los Community Manager</title><content type='html'>Con la expansión de las redes sociales &lt;b&gt;el trabajo de Community Manager se ha convertido en un perfil indispensable&lt;/b&gt; para toda empresa que se lo pueda permitir. Los &#39;Community&#39; en muchas ocasiones comparten su trabajo entre varias empresas y en el mejor de los casos trabaja en exclusividad para una sola, algo que no evita que tenga sus propios perfiles personales. Gestionar varias cuentas sociales a la vez puede suponer un peligro ya que el error humano de publicar algo en la cuenta equivocada está siempre presente.  Ejemplos los tenemos todos los días pero aquí os dejo uno de los más recientes de El Diario de Sevilla durante la celebración del Mundial de Fútbol de Brasil. Evidentemente se trataba de un error en la publicación del tweet que fue eliminado al poco tiempo de aparecer. Por mucha prisa que nos demos en borrar algo así, siempre existe algún avispado que saca un &#39;pantallazo&#39; como trofeo y lo publica como regocijo del personal presente.  &lt;br /&gt;&lt;blockquote class=&quot;twitter-tweet&quot; lang=&quot;es&quot;&gt;Community Manager: ¡Ojo con mezclar las cuentas personales y profesionales! &lt;a href=&quot;http://t.co/gabLhIZIsW&quot;&gt;http://t.co/gabLhIZIsW&lt;/a&gt; &lt;a href=&quot;https://twitter.com/hashtag/CommunityManager?src=hash&quot;&gt;#CommunityManager&lt;/a&gt;&lt;br /&gt;— Juan Carlos Mejía Ll (@JuanCMejiaLlano) &lt;a href=&quot;https://twitter.com/JuanCMejiaLlano/statuses/484426783379714048&quot;&gt;julio 2, 2014&lt;/a&gt;&lt;/blockquote&gt;&lt;script async=&quot;&quot; charset=&quot;utf-8&quot; src=&quot;//platform.twitter.com/widgets.js&quot;&gt;&lt;/script&gt; &lt;br /&gt;&lt;a name=&#39;more&#39;&gt;&lt;/a&gt;Este tipo de errores suele deberse al uso de programas como &lt;b&gt;Hootsuite que nos permiten la gestión de múltiples cuentas sociales a la vez&lt;/b&gt;, algo muy útil y que nosotros recomendamos, pero a la vez puede generarnos distintos dolores de cabeza. Varios de estos programas ofrecen distintas alternativas de seguridad para proteger ciertos perfiles sensibles.&lt;br /&gt;&lt;br /&gt;&amp;nbsp;  &lt;a href=&quot;http://blog.hootsuite.com/wp-content/uploads/2011/03/high_profile_protection_image.jpg&quot; imageanchor=&quot;1&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;http://blog.hootsuite.com/wp-content/uploads/2011/03/high_profile_protection_image.jpg&quot; /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Éste es el caso de los &lt;a href=&quot;http://blog.hootsuite.com/secure-profiles/&quot; rel=&quot;nofollow&quot;&gt;perfiles seguros de Hootsuite&lt;/a&gt; que nos piden una confirmación adicional a la hora de publicar. &lt;b&gt;Cuantas más medidas de seguridad podamos tener para evitar errores como el que os hemos mostrado, mejor&lt;/b&gt;. En muchas ocasiones son solo una anécdota pero en muchas otras se pueden convertir en auténticos conflictos diplomáticos.&lt;br /&gt;&lt;br /&gt;Un único consejo si controlas varias cuentas sociales a la vez: Nunca publiques sin asegurarte de la cuenta que estás usando.&lt;br /&gt;&lt;br /&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/6841557445909522319/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2014/07/error-comun-community-manager.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/6841557445909522319'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/6841557445909522319'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2014/07/error-comun-community-manager.html' title='Un error muy común de los Community Manager'/><author><name>Nico Córdoba</name><uri>https://plus.google.com/113073837025764552796</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-RVZRhflkwrA/AAAAAAAAAAI/AAAAAAAABVw/SbatMIyAKME/s512-c/photo.jpg'/></author><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-1646744199507475858</id><published>2014-05-21T12:46:00.002+02:00</published><updated>2014-05-21T12:50:16.862+02:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="google"/><category scheme="http://www.blogger.com/atom/ns#" term="noticias"/><title type='text'>Marcas más valiosas del mundo en 2014</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://3.bp.blogspot.com/-Rgabf1XTQ3E/U3yCj3R3wCI/AAAAAAAAItk/UCgsSWqX53A/s1600/marcas-mas-valiiosas.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;http://3.bp.blogspot.com/-Rgabf1XTQ3E/U3yCj3R3wCI/AAAAAAAAItk/UCgsSWqX53A/s1600/marcas-mas-valiiosas.jpg&quot; height=&quot;266&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;b&gt;Google &lt;/b&gt;ha superado recientemente a Apple como la marca más valiosa del mundo según &lt;a href=&quot;http://www.brandz100.com/site/top100.php?t=rank&amp;amp;obj=top100&quot; target=&quot;_blank&quot;&gt;BrandZ&lt;/a&gt;. Google ha crecido un 40% su valor mientras que Apple ha perdido un 20% en el último año lo que ha permitido alternar los puestos. IBM completa el podio de honor de esta lista.&lt;br /&gt;&lt;br /&gt;Esta pérdida de valor de Apple puede estar condicionado por su retroceso en la cuota de mercado en el sector de los móviles y la falta de innovación en el estreno de sus últimos productos.&lt;br /&gt;&lt;br /&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/1646744199507475858/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2014/05/marcas-mas-valiosas-2014.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/1646744199507475858'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/1646744199507475858'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2014/05/marcas-mas-valiosas-2014.html' title='Marcas más valiosas del mundo en 2014'/><author><name>Nico Córdoba</name><uri>https://plus.google.com/113073837025764552796</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-RVZRhflkwrA/AAAAAAAAAAI/AAAAAAAABVw/SbatMIyAKME/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-Rgabf1XTQ3E/U3yCj3R3wCI/AAAAAAAAItk/UCgsSWqX53A/s72-c/marcas-mas-valiiosas.jpg" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-1851669036377303984</id><published>2014-05-12T11:03:00.000+02:00</published><updated>2014-05-12T17:53:26.783+02:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="facebook"/><category scheme="http://www.blogger.com/atom/ns#" term="Recomendaciones"/><category scheme="http://www.blogger.com/atom/ns#" term="redes sociales"/><title type='text'>Por qué no vincular Facebook y Twitter</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://3.bp.blogspot.com/-r-AAKuuWJjE/U2tYji4CnNI/AAAAAAAAId8/fk8rmdXBt2Y/s1600/fb-twitter.jpg&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;http://3.bp.blogspot.com/-r-AAKuuWJjE/U2tYji4CnNI/AAAAAAAAId8/fk8rmdXBt2Y/s1600/fb-twitter.jpg&quot; height=&quot;183&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;&lt;div style=&quot;clear: both;&quot;&gt;&lt;/div&gt;Están de moda las redes sociales. No es algo nuevo, así llevamos desde hace unos cuantos años. Lo normal es que uno tenga perfiles en al menos, 4 o 5 redes sociales y, además, pretenda llevarlas al día con actualizaciones. Para simplificarnos este trabajo es normal vincular redes sociales entre sí para que las publicaciones de una se reflejen en la otra. Algo que debería realizarse con moderación, como el consumo de alcohol.&lt;br /&gt;&lt;br /&gt;Facebook y Twitter son las redes sociales más populares y cada vez está más extendido la vinculación entre una y otra porque son las propias redes las que te lo permiten, al fin y al cabo les sirve para hacerse publicidad. Pero&lt;b&gt; Facebook y Twitter son tremendamente diferentes entre sí en el uso&lt;/b&gt;, aunque &lt;a href=&quot;http://www.trecebits.com/2014/04/22/el-nuevo-perfil-de-twitter-ya-esta-disponible-para-todos-los-usuarios/&quot; target=&quot;_blank&quot;&gt;últimamente parezca lo contrario&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;Son muchas las &lt;b&gt;diferencias entre Facebook y Twitter&lt;/b&gt;:&lt;br /&gt;&lt;a name=&#39;more&#39;&gt;&lt;/a&gt;&lt;br /&gt;- Seguidores distintos.&lt;br /&gt;- Extensión de post distintos.&lt;br /&gt;- Lenguajes de publicación diferentes.&lt;br /&gt;- Sentido del humor distinto.&lt;br /&gt;- Frecuencias de publicación diferente.&lt;br /&gt;- Tratamiento de imagen y dimensiones desiguales.&lt;br /&gt;&lt;br /&gt;Resulta odioso para cualquier usuario de Twitter encontrar publicaciones cortadas y con un enlace a Facebook. Demuestra la poca consideración de ese usuario hacia el lenguaje de Twitter en el que la extensión del mensaje limitado a 140 caracteres es algo primordial.&lt;br /&gt;&lt;br /&gt;En el lado opuesto ocurre exactamente lo mismo. Las citas de Twitter en Facebook no tienen sentido y los hashtags se usan de una forma muy diferente, a pesar de que Facebook lo implementó hace un tiempo, son pocos usarios los que los usan.&lt;br /&gt;&lt;br /&gt;Cada red social tiene una forma de uso diferenciado y si no tienes tiempo para actualizar una red, lo mejor es no estar en ella. Y no solo hablamos a nivel personal,&lt;b&gt; las empresas nunca nunca deberían automatizar una red social, &lt;/b&gt;nos gustan las personas y no los robots y siempre será mejor el mensaje generado por una persona. Aún así, existen programas de automatización bastantes buenos en los que se pueden vincular redes de forma condicional, por ejemplo, solo publicar en Facebook un tweet que se haya generado con un determinado hasgtag, #FB por ejemplo. De esto ya hablaremos en otra ocasión, pero por ahora lo mejor que podéis hacer es no vincular las redes sociales, por respeto hacia vuestros seguidores.&lt;br /&gt;&lt;br /&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/1851669036377303984/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2014/05/por-que-no-vincular-facebook-y-twitter.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/1851669036377303984'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/1851669036377303984'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2014/05/por-que-no-vincular-facebook-y-twitter.html' title='Por qué no vincular Facebook y Twitter'/><author><name>Nico Córdoba</name><uri>https://plus.google.com/113073837025764552796</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//lh5.googleusercontent.com/-RVZRhflkwrA/AAAAAAAAAAI/AAAAAAAABVw/SbatMIyAKME/s512-c/photo.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="http://3.bp.blogspot.com/-r-AAKuuWJjE/U2tYji4CnNI/AAAAAAAAId8/fk8rmdXBt2Y/s72-c/fb-twitter.jpg" height="72" width="72"/><thr:total>0</thr:total><gd:extendedProperty name="commentSource" value="1"/><gd:extendedProperty name="commentModerationMode" value="FILTERED_POSTMOD"/></entry><entry><id>tag:blogger.com,1999:blog-2065500912940717118.post-8637163527099940913</id><published>2014-05-05T11:44:00.001+02:00</published><updated>2014-05-05T11:44:55.145+02:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="internet"/><category scheme="http://www.blogger.com/atom/ns#" term="redes sociales"/><title type='text'>¿Eres un &#39;early adopter&#39;?</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;http://3.bp.blogspot.com/-_hmmRpQEW3M/U2ddEsehM2I/AAAAAAAAIcU/lfGsqEnbd-w/s1600/early-adopter.jpg&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;http://3.bp.blogspot.com/-_hmmRpQEW3M/U2ddEsehM2I/AAAAAAAAIcU/lfGsqEnbd-w/s1600/early-adopter.jpg&quot; height=&quot;242&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;div style=&quot;clear: both;&quot;&gt;&lt;/div&gt;Muy fácil detectarlo, simplemente responde a las siguientes preguntas:&lt;br /&gt;&lt;br /&gt;&lt;b&gt;1. ¿Conseguiste una invitación a Gmail antes que nadie?&lt;/b&gt;&lt;br /&gt;&lt;i style=&quot;background-color: white;&quot;&gt;&lt;span style=&quot;color: #999999;&quot;&gt;Sí, todos recordamos la revolución que supuso los 7GB gratis&lt;/span&gt;&lt;/i&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;2. ¿Pruebas todas las redes sociales, incluso algunas de las que nadie ha oído hablar?&lt;/b&gt;&lt;br /&gt;&lt;i&gt;&lt;span style=&quot;color: #999999;&quot;&gt;Por qué Diáspora no terminaría de funcionar...&lt;/span&gt;&lt;/i&gt;&lt;br /&gt;&lt;i&gt;&lt;span style=&quot;color: #999999;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/i&gt;&lt;b&gt;3. ¿Tienes el mismo nick en todas todas las redes sociales?&lt;/b&gt;&lt;br /&gt;&lt;i style=&quot;color: #999999;&quot;&gt;Seguro que alguna se te escapó, pasa en las mejores familias&lt;/i&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;4. ¿Has perdido la cuenta del número de sitios en los que te has registrado?&lt;/b&gt;&lt;br /&gt;&lt;span style=&quot;color: #999999;&quot;&gt;&lt;i&gt;¿Cuantas veces hemos tenido que darle a regenerar contraseña sin recordar el email de registro?&lt;/i&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style=&quot;color: #999999;&quot;&gt;&lt;i&gt;&lt;br /&gt;&lt;/i&gt;&lt;/span&gt;&lt;b&gt;5. ¿Lees blogs de tecnología más que periódicos de noticias?&lt;/b&gt;&lt;br /&gt;&lt;i&gt;&lt;span style=&quot;color: #999999;&quot;&gt;Genbeta, Omicrono, Xataka... ya sabes&lt;/span&gt;&lt;/i&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;6. ¿Llevabas miles de tweets cuando el 99% de la población mundial no conocía Twitter?&lt;/b&gt;&lt;br /&gt;&lt;i&gt;&lt;span style=&quot;color: #999999;&quot;&gt;Tú también has querido abandonarlo más de una vez, verdad?&lt;/span&gt;&lt;/i&gt;&lt;br /&gt;&lt;i&gt;&lt;span style=&quot;color: #999999;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/i&gt;&lt;b&gt;7. ¿Si la aplicación freemium la descargas sin preguntar nada más?&lt;/b&gt;&lt;br /&gt;&lt;span style=&quot;color: #999999;&quot;&gt;&lt;i&gt;Reconócelo, todos hemos instalado basura&lt;/i&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style=&quot;color: #999999;&quot;&gt;&lt;i&gt;&lt;br /&gt;&lt;/i&gt;&lt;/span&gt;&lt;b&gt;8. ¿Tienes instalados todos los sistemas de almacenamiento en la nube posibles?&lt;/b&gt;&lt;br /&gt;&lt;span style=&quot;color: #999999;&quot;&gt;&lt;i&gt;Tú también esperabas que Mega fuese una verdadera revolución&lt;/i&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style=&quot;color: #999999;&quot;&gt;&lt;i&gt;&lt;br /&gt;&lt;/i&gt;&lt;/span&gt;&lt;b&gt;9. ¿Eras de los primeros en tener un dispositivo que compraste de importación?&lt;/b&gt;&lt;br /&gt;&lt;span style=&quot;color: #999999;&quot;&gt;&lt;i&gt;Un placer ser el afortunado y el momento del unpacking&lt;/i&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style=&quot;color: #999999;&quot;&gt;&lt;i&gt;&lt;br /&gt;&lt;/i&gt;&lt;/span&gt;&lt;b&gt;10. ¿Matarías por unas Google Glass?&lt;/b&gt;&lt;br /&gt;&lt;span style=&quot;color: #999999;&quot;&gt;&lt;i&gt;De forma metafórica, no hace falta que lo sea literalmente&lt;/i&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;h4&gt;&lt;span style=&quot;font-weight: normal;&quot;&gt;Si has contestado afirmativamente a las 10 preguntas, enhorabuena!&lt;/span&gt;&lt;/h4&gt;&lt;h3&gt;&lt;b&gt;Eres un early-adopter y tú sin saberlo.&lt;/b&gt;&lt;/h3&gt;&lt;br /&gt;&lt;span style=&quot;color: #999999;&quot;&gt;&lt;i&gt;&lt;br /&gt;&lt;/i&gt;&lt;/span&gt;</content><link rel='replies' type='application/atom+xml' href='http://blog.arqweb.es/feeds/8637163527099940913/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://blog.arqweb.es/2014/05/eres-un-early-adopter.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/8637163527099940913'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/2065500912940717118/posts/default/8637163527099940913'/><link rel='alternate' type='text/html' href='http://blog.arqweb.es/2014/05/eres-un-early-adopter.html' title='¿Eres un &#39;early adopter&#39;?'/><author><name>Nico 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