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<title>Social Media Second</title>
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<title>Let’s Chat – Three Ways Live Chat Increases Website Conversions</title>
<link>https://magicmarketingusa.wordpress.com/2016/03/07/lets-chat-three-ways-live-chat-increases-website-conversions/</link>
<comments>https://magicmarketingusa.wordpress.com/2016/03/07/lets-chat-three-ways-live-chat-increases-website-conversions/#respond</comments>
<dc:creator><![CDATA[marketinggoddess]]></dc:creator>
<pubDate>Mon, 07 Mar 2016 17:51:09 +0000</pubDate>
<guid isPermaLink="false">http://magicmarketingusa.wordpress.com/?p=294</guid>
<description><![CDATA[Let’s face it. In our fast paced world of texting, it is often hard to get potential customers to slow down long enough to look at your products or services on a website. The days of browsing a website to find answer to questions are long past. As millennials take social media and marketing into […]]]></description>
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Let’s face it.
In our fast paced world of texting, it is often hard to get potential customers to slow down long enough to look at your products or services on a website. The days of browsing a website to find answer to questions are long past. As millennials take social media and marketing into the next generation of buying cycles to include business engagement, many companies are left behind by antiquated form of communication like contact forms and phone numbers.
The next generation of website conversion will be live chat. Surprised? Consider this…
When you were a child and you needed to spell a word, did you go look it up for yourself or did you ask your parents?
Of course, you asked your parents (who probably told you to go look it up!). *smile*
Nothing has changed – the proof is all around you!
Last year, Google created a panic wave in companies across the web with the launch of “mobile-geddon.” This was Google declaring that the web, as we know it, was dead IF companies did not convert their websites over to mobile-friendly platforms to accommodate the large number of smartphone users.
Many companies conformed to this new idea of millennial marketing with shiny new responsive websites with mobile features, but most businesses missed the boat in conforming their communications networks and processes to fit the idea of a mobile optimized site with user-based features like Live Chat to avoid the need to search for answers to the simplest questions and escalate response to the immediate requests/concerns of visitors.
Here are three ways that live chat transforms your business communications to increase the marketing power of your website:
<ol>
<li>Throwing a Line to a Drowning Person (Increase Trust) – The marketing rule of less is better applies to your customer base. Most people do not want to search for one answer throughout your website or dig for help in the middle of their own personal crisis with your product. Live Chat easily allows customers to find immediate satisfaction at the moment they need help or answers. Imagine the frustration of your customers waiting 24 hours for an email resolution or simple answer. Now, imagine those same customers receiving quick, on-demand customer service that eases the concern and addresses the issue. When you offer help in real-time, customers are more likely to feel like you are listening their needs and building a customer service experience to their door. This is your opportunity to turn a frown upside down – and Live Chat is your way to do it!</li>
<li>Let Me Love You (Increase Sales) – It is rare today that companies really get to know their customer. When asked about their customer demographics, most can give you stats about age, race, gender, and education without batting an eye. The reality is that there is one big piece of the marketing and sales puzzle missing from all those demographics. The human element. Especially in our world of ApplePay and QuickPass, we expect buyers to be online ready when making purchasing decisions.</li>
</ol>
The reality is ….
<ul>
<li>A study called “Making Proactive Chat Work” conducted by Forrester Research found the following: “Many online consumers want help from a live person while they are shopping online; in fact, 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.”</li>
<li>An ATG Global Consumer Trend study found that 90% of customers consider live chat useful in their purchase decision.</li>
<li>An emarketer.com survey reported that 63% were more likely to return to a site with live chat.</li>
</ul>
The answers are clear. Many times, the difference between closing a sale through a website portal is the availability of a support person to answer questions and give qualified information to a customer.
<ol start="3">
<li>Breaking Up Is Hard to Do (Decrease Expenses) – Most companies do not consider Live Chat because of the added expense of buying a reliable Live Chat system, hiring customer service people, and training on product lines. In reality, when a customer is able to interact with an “actual person,” they are less likely to make mistakes during purchase or abandon a cart before completing a purchase. In this manner, website conversions increase because people are comfortable with their purchase choices AND handling of return items are likely to decrease. Moreover, the most frustrating experience for a warm lead is to sit waiting on the phone while the automated voice assures them that “their call is important to you.” There is too much competition in the marketplace to depend on old-fashioned phone calls to satisfy client needs and, simply put, your customers should not be waiting on your customer service.</li>
</ol>
The most important rule for deciding on a good marketing effort is to build in customer service efforts, like Live Chat, that help the customer build trust with the brand, proceed through the buying cycle, and convert to sales. It is clear from studies of human behavior and customer marketing response that Live Chat increases metrics for website conversion success while decreasing the negative impact, like long wait times, of providing effective customer service.
This is the millennial market – full of texting and chatting through social media – and Live Chat is the way you make the most of those consumer behaviors to turn express customer service into sales and website conversions.
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<media:title type="html">marketinggoddess</media:title>
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<title>Social Tip – Clearing the Clutter from Facebook Friends</title>
<link>https://magicmarketingusa.wordpress.com/2015/03/03/social-tip-clearing-the-clutter-from-facebook-friends/</link>
<comments>https://magicmarketingusa.wordpress.com/2015/03/03/social-tip-clearing-the-clutter-from-facebook-friends/#respond</comments>
<dc:creator><![CDATA[Social Media Second]]></dc:creator>
<pubDate>Tue, 03 Mar 2015 15:15:12 +0000</pubDate>
<category><![CDATA[Business]]></category>
<category><![CDATA[eMarketing]]></category>
<category><![CDATA[facebook]]></category>
<category><![CDATA[Networking]]></category>
<category><![CDATA[Social Media Marketing]]></category>
<category><![CDATA[business practices]]></category>
<category><![CDATA[customer centric marketing]]></category>
<category><![CDATA[Tips & Tricks - Social Media]]></category>
<guid isPermaLink="false">http://magicmarketingusa.wordpress.com/?p=281</guid>
<description><![CDATA[You know that irritating feeling when your Facebook notification feed is clogged with game requests, virus videos / apps (like "See Who is Looking at Your Profile"), and notifications of things from long past?]]></description>
<content:encoded><![CDATA[<a href="https://magicmarketingusa.files.wordpress.com/2015/03/thumbs-down.jpg"><img data-attachment-id="289" data-permalink="https://magicmarketingusa.wordpress.com/2015/03/03/social-tip-clearing-the-clutter-from-facebook-friends/thumbs-down/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2015/03/thumbs-down.jpg" data-orig-size="950,534" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="thumbs-down" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2015/03/thumbs-down.jpg?w=300" data-large-file="https://magicmarketingusa.files.wordpress.com/2015/03/thumbs-down.jpg?w=604" class=" size-medium wp-image-289 alignleft" src="https://magicmarketingusa.files.wordpress.com/2015/03/thumbs-down.jpg?w=300&h=169" alt="thumbs-down" width="300" height="169" srcset="https://magicmarketingusa.files.wordpress.com/2015/03/thumbs-down.jpg?w=300 300w, https://magicmarketingusa.files.wordpress.com/2015/03/thumbs-down.jpg?w=600 600w, https://magicmarketingusa.files.wordpress.com/2015/03/thumbs-down.jpg?w=150 150w" sizes="(max-width: 300px) 100vw, 300px" /></a>You know that irritating feeling when your Facebook notification feed is clogged with game requests, virus videos / apps (like “See Who is Looking at Your Profile”), and notifications of things from long past?
If you have been through one holiday season as a member of Facebook, then you have probably received more game requests that Christmas cards!
It is so maddening for so many people that there are a series of memes going around and around based on the desperation to STOP the game requests.
<a href="https://magicmarketingusa.files.wordpress.com/2015/03/games.jpg"><img data-attachment-id="287" data-permalink="https://magicmarketingusa.wordpress.com/2015/03/03/social-tip-clearing-the-clutter-from-facebook-friends/games/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2015/03/games.jpg" data-orig-size="440,367" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="games" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2015/03/games.jpg?w=300" data-large-file="https://magicmarketingusa.files.wordpress.com/2015/03/games.jpg?w=440" class="alignnone size-medium wp-image-287" src="https://magicmarketingusa.files.wordpress.com/2015/03/games.jpg?w=300&h=250" alt="games" width="300" height="250" srcset="https://magicmarketingusa.files.wordpress.com/2015/03/games.jpg?w=300 300w, https://magicmarketingusa.files.wordpress.com/2015/03/games.jpg?w=150 150w, https://magicmarketingusa.files.wordpress.com/2015/03/games.jpg 440w" sizes="(max-width: 300px) 100vw, 300px" /></a> <a href="https://magicmarketingusa.files.wordpress.com/2015/03/games2.jpg"><img loading="lazy" data-attachment-id="288" data-permalink="https://magicmarketingusa.wordpress.com/2015/03/03/social-tip-clearing-the-clutter-from-facebook-friends/games2/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2015/03/games2.jpg" data-orig-size="250,250" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="games2" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2015/03/games2.jpg?w=250" data-large-file="https://magicmarketingusa.files.wordpress.com/2015/03/games2.jpg?w=250" class="alignnone size-full wp-image-288" src="https://magicmarketingusa.files.wordpress.com/2015/03/games2.jpg?w=604" alt="games2" srcset="https://magicmarketingusa.files.wordpress.com/2015/03/games2.jpg 250w, https://magicmarketingusa.files.wordpress.com/2015/03/games2.jpg?w=150&h=150 150w" sizes="(max-width: 250px) 100vw, 250px" /></a>
Most of us have made the statement and carried through the process of deleting someone who WILL NOT quit sending game requests, opening virus spam videos/apps, or commenting on long-forgotten discussions.
But…there is hope for the masses in a few easy steps (works in most situations):
<ul>
<li>Step 1: When you see a game request, unwanted video/app, or off topic comment in your notification feed, go to the right side of the request and find the small X that says TURN OFF when you mouse over.</li>
</ul>
<a href="https://magicmarketingusa.files.wordpress.com/2015/03/1.jpg"><img loading="lazy" data-attachment-id="282" data-permalink="https://magicmarketingusa.wordpress.com/2015/03/03/social-tip-clearing-the-clutter-from-facebook-friends/attachment/1/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2015/03/1.jpg" data-orig-size="432,81" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}" data-image-title="1" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2015/03/1.jpg?w=300" data-large-file="https://magicmarketingusa.files.wordpress.com/2015/03/1.jpg?w=432" class=" size-medium wp-image-282 aligncenter" src="https://magicmarketingusa.files.wordpress.com/2015/03/1.jpg?w=300&h=56" alt="1" width="300" height="56" srcset="https://magicmarketingusa.files.wordpress.com/2015/03/1.jpg?w=300 300w, https://magicmarketingusa.files.wordpress.com/2015/03/1.jpg?w=150 150w, https://magicmarketingusa.files.wordpress.com/2015/03/1.jpg 432w" sizes="(max-width: 300px) 100vw, 300px" /></a>
<ul>
<li>Step 2: Click the X to TURN OFF the notices.</li>
</ul>
<a href="https://magicmarketingusa.files.wordpress.com/2015/03/2.jpg"><img loading="lazy" data-attachment-id="283" data-permalink="https://magicmarketingusa.wordpress.com/2015/03/03/social-tip-clearing-the-clutter-from-facebook-friends/attachment/2/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2015/03/2.jpg" data-orig-size="453,92" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}" data-image-title="2" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2015/03/2.jpg?w=300" data-large-file="https://magicmarketingusa.files.wordpress.com/2015/03/2.jpg?w=453" class=" size-medium wp-image-283 aligncenter" src="https://magicmarketingusa.files.wordpress.com/2015/03/2.jpg?w=300&h=61" alt="2" width="300" height="61" srcset="https://magicmarketingusa.files.wordpress.com/2015/03/2.jpg?w=300 300w, https://magicmarketingusa.files.wordpress.com/2015/03/2.jpg?w=150 150w, https://magicmarketingusa.files.wordpress.com/2015/03/2.jpg 453w" sizes="(max-width: 300px) 100vw, 300px" /></a>
<ul>
<li>Step 3: This will prompt a confirmation that you want to TURN OFF notifications from that app/game or post you do not want to see. Click on the TURN OFF button.</li>
</ul>
<a href="https://magicmarketingusa.files.wordpress.com/2015/03/3.jpg"><img loading="lazy" data-attachment-id="284" data-permalink="https://magicmarketingusa.wordpress.com/2015/03/03/social-tip-clearing-the-clutter-from-facebook-friends/attachment/3/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2015/03/3.jpg" data-orig-size="430,63" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="3" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2015/03/3.jpg?w=300" data-large-file="https://magicmarketingusa.files.wordpress.com/2015/03/3.jpg?w=430" class=" size-medium wp-image-284 aligncenter" src="https://magicmarketingusa.files.wordpress.com/2015/03/3.jpg?w=300&h=44" alt="3" width="300" height="44" srcset="https://magicmarketingusa.files.wordpress.com/2015/03/3.jpg?w=300 300w, https://magicmarketingusa.files.wordpress.com/2015/03/3.jpg?w=150 150w, https://magicmarketingusa.files.wordpress.com/2015/03/3.jpg 430w" sizes="(max-width: 300px) 100vw, 300px" /></a>
<ul>
<li>Step 4: REALLY IMPORTANT STEP – Some apps and videos are spam or viruses as they automatically send to your whole list of friends. Plus, as of now, it is not possible to see who has viewed your Facebook profile (after all, Facebook is NOT Linkedin!). If this notification falls into the spam category, then go ahead and click the link to REPORT THE APP FOR SPAM. This triggers a review by Facebook for removal from the platform. It is not an automatic removal. This only requests that Facebook review the content.</li>
</ul>
<a href="https://magicmarketingusa.files.wordpress.com/2015/03/4.jpg"><img loading="lazy" data-attachment-id="285" data-permalink="https://magicmarketingusa.wordpress.com/2015/03/03/social-tip-clearing-the-clutter-from-facebook-friends/attachment/4/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2015/03/4.jpg" data-orig-size="430,50" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}" data-image-title="4" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2015/03/4.jpg?w=300" data-large-file="https://magicmarketingusa.files.wordpress.com/2015/03/4.jpg?w=430" class=" size-medium wp-image-285 aligncenter" src="https://magicmarketingusa.files.wordpress.com/2015/03/4.jpg?w=300&h=35" alt="4" width="300" height="35" srcset="https://magicmarketingusa.files.wordpress.com/2015/03/4.jpg?w=300 300w, https://magicmarketingusa.files.wordpress.com/2015/03/4.jpg?w=150 150w, https://magicmarketingusa.files.wordpress.com/2015/03/4.jpg 430w" sizes="(max-width: 300px) 100vw, 300px" /></a>
<ul>
<li>Step 5 – Breath Easier and share this post. The friends you save might be your own!</li>
</ul>
<a href="https://magicmarketingusa.files.wordpress.com/2015/03/5.png"><img loading="lazy" data-attachment-id="286" data-permalink="https://magicmarketingusa.wordpress.com/2015/03/03/social-tip-clearing-the-clutter-from-facebook-friends/attachment/5/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2015/03/5.png" data-orig-size="431,30" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="5" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2015/03/5.png?w=300" data-large-file="https://magicmarketingusa.files.wordpress.com/2015/03/5.png?w=431" class=" size-medium wp-image-286 aligncenter" src="https://magicmarketingusa.files.wordpress.com/2015/03/5.png?w=300&h=21" alt="5" width="300" height="21" srcset="https://magicmarketingusa.files.wordpress.com/2015/03/5.png?w=300 300w, https://magicmarketingusa.files.wordpress.com/2015/03/5.png?w=150 150w, https://magicmarketingusa.files.wordpress.com/2015/03/5.png 431w" sizes="(max-width: 300px) 100vw, 300px" /></a>************
ABOUT SOCIAL MEDIA SECOND
Social Media Second, a division of Magic Marketing USA, has successfully launched business start-ups using social media and helped amplify growth for businesses seeking to jump to the next level of brand exposure, customer outreach, or sales using social media marketing.
************ 
<a href="https://magicmarketingusa.files.wordpress.com/2015/03/ebook.jpg"><img loading="lazy" data-attachment-id="290" data-permalink="https://magicmarketingusa.wordpress.com/2015/03/03/social-tip-clearing-the-clutter-from-facebook-friends/ebook/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2015/03/ebook.jpg" data-orig-size="133,163" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="ebook" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2015/03/ebook.jpg?w=133" data-large-file="https://magicmarketingusa.files.wordpress.com/2015/03/ebook.jpg?w=133" class=" size-full wp-image-290 alignleft" src="https://magicmarketingusa.files.wordpress.com/2015/03/ebook.jpg?w=604" alt="ebook" /></a>Social Media Second would like to offer you our ebook, Social Media Dictionary: Social Media in Clear Terms, because we really believe in educating clients to make strong decisions. You can claim your free copy (and share it!) at <a href="http://www.socialmediasecond.com." target="_blank">www.socialmediasecond.com.</a>
Join us in social media:
<ul>
<li>Skype: magic.marketing.usa</li>
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<li>G+: <a href="https://plus.google.com/+Magicmarketingusa" rel="nofollow">https://plus.google.com/+Magicmarketingusa</a></li>
</ul>
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<title>Case Study – Budweiser vs GoDaddy “Lost Dog” Commercials</title>
<link>https://magicmarketingusa.wordpress.com/2015/01/28/case-study-budweiser-vs-godaddy-lost-dog-commercials/</link>
<comments>https://magicmarketingusa.wordpress.com/2015/01/28/case-study-budweiser-vs-godaddy-lost-dog-commercials/#respond</comments>
<dc:creator><![CDATA[Social Media Second]]></dc:creator>
<pubDate>Wed, 28 Jan 2015 20:21:59 +0000</pubDate>
<category><![CDATA[case studies]]></category>
<category><![CDATA[Niche Marketing]]></category>
<category><![CDATA[Social Media Marketing]]></category>
<category><![CDATA[Traditional Marketing]]></category>
<category><![CDATA[Advertising]]></category>
<category><![CDATA[brand]]></category>
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<category><![CDATA[customer centric marketing]]></category>
<category><![CDATA[dynamic branding]]></category>
<guid isPermaLink="false">http://magicmarketingusa.wordpress.com/?p=273</guid>
<description><![CDATA[Moral of the Story - In short, the truth is that humor can backfire on you in a heartbeat and cost thousands of dollars. Know your audience first...and then, know what they find funny!]]></description>
<content:encoded><![CDATA[Unless you have been hiding under a rock for the past few weeks, then you know two things.
First, this is totally about to happen……Super Bowl
<a href="https://magicmarketingusa.files.wordpress.com/2015/01/superbowlxlixlogo.png"><img loading="lazy" data-attachment-id="279" data-permalink="https://magicmarketingusa.wordpress.com/2015/01/28/case-study-budweiser-vs-godaddy-lost-dog-commercials/superbowlxlixlogo/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2015/01/superbowlxlixlogo.png" data-orig-size="751,833" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="SuperBowlXLIXLogo" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2015/01/superbowlxlixlogo.png?w=270" data-large-file="https://magicmarketingusa.files.wordpress.com/2015/01/superbowlxlixlogo.png?w=604" class="alignnone size-medium wp-image-279" src="https://magicmarketingusa.files.wordpress.com/2015/01/superbowlxlixlogo.png?w=270&h=300" alt="SuperBowlXLIXLogo" width="270" height="300" srcset="https://magicmarketingusa.files.wordpress.com/2015/01/superbowlxlixlogo.png?w=270 270w, https://magicmarketingusa.files.wordpress.com/2015/01/superbowlxlixlogo.png?w=540 540w, https://magicmarketingusa.files.wordpress.com/2015/01/superbowlxlixlogo.png?w=135 135w" sizes="(max-width: 270px) 100vw, 270px" /></a>
Second, in the world of social media and marketing, two heavy weights went head-to-head with a clear loser!
<a href="https://www.godaddy.com/" target="_blank">GoDaddy </a>and <a href="http://www.budweiser.com/" target="_blank">Budweiser </a>(the long reigning champion of Super Bowl ads!) had a very different take on the same ad, “Lost Dog.”
While one, GoDaddy, decided to create an ad that enraged dog lovers and pet-friendly people across the country, Budweiser showed their chops as the King of Beers (and advertising) by doing what their audience loves best – good ole’ down home man, dog, horses, and beer.
As of this writing, Godaddy has received such an outpouring of hate posts on social media that they have apologized and pull the ad while Budweiser is the toast of beer towns everywhere.
Here…take a moment to compare the two efforts!
First…the WINNER!
<iframe class="youtube-player" width="604" height="340" src="https://www.youtube.com/embed/VVkqowxkCiI?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
In the OH NO THEY DIDN’T CATEGORY!
<iframe class="youtube-player" width="604" height="340" src="https://www.youtube.com/embed/Rqr7vMgTBMc?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
Why? Cardinal rule – market to your audience. Most women buy beer for their house. If not women, then the next largest segment, MEN, buy beer for their house, at the bar, and everywhere else.
While dogs have always been a man’s best friend, showing the prized family puppy who is lost only to finally make his way home where he has been sold on a GoDaddy site…well, the anger was coming in 3…2….1….meltdown.
On the other hand, it fills Americans with pride to know that the stronger (horses) protect the smaller (puppy) and everyone is welcomed home in the end with a bath, food, and a beer! #BestBuds is a winner on all fronts!
A few quick marketing lessons from this throw down:
<ul>
<li>Marketing Lesson #1 – In short, the truth is that humor can backfire on you in a heartbeat and cost thousands of dollars. Know your audience first…and then, know what they find funny. After all, you know what they say about assuming…yes, it waste a ton of money and you lose your audience.</li>
</ul>
<ul>
<li>Marketing Lesson #2 – Make sure to check and double check with a marketing focus group if you are going to release a commercial before millions of people at the biggest sport event of the year.</li>
</ul>
<ul>
<li>Marketing Lesson #3 – There are no hostages in social media…only casualties. Check and double check the pulse of the market before you step into the ring with the champ. If you are going to openly mock a brand that practically OWNS a medium, market, or segment, then you need to make sure you are target.</li>
</ul>
Enjoy the Super Bowl and let us know what you think are the best ads for 2015.
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<title>Battle for the Plate – 29 Social Media Ways Restaurants Can Compete for Customers Online</title>
<link>https://magicmarketingusa.wordpress.com/2015/01/13/battle-for-the-plate-29-social-media-ways-restaurants-can-compete-for-customers-online/</link>
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<dc:creator><![CDATA[Social Media Second]]></dc:creator>
<pubDate>Tue, 13 Jan 2015 20:52:36 +0000</pubDate>
<category><![CDATA[Blogging]]></category>
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<category><![CDATA[How to Marketing]]></category>
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<category><![CDATA[restaurants]]></category>
<category><![CDATA[social media]]></category>
<guid isPermaLink="false">http://magicmarketingusa.wordpress.com/?p=265</guid>
<description><![CDATA[Restaurants are probably experience the largest industry growth in the past 10 years. Due to a strong upswing in the economy, going out to eat and hanging out with others is back to being a national pastime.]]></description>
<content:encoded><![CDATA[<a href="https://magicmarketingusa.files.wordpress.com/2015/01/food.jpg"><img loading="lazy" data-attachment-id="267" data-permalink="https://magicmarketingusa.wordpress.com/2015/01/13/battle-for-the-plate-29-social-media-ways-restaurants-can-compete-for-customers-online/food/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2015/01/food.jpg" data-orig-size="520,350" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}" data-image-title="food" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2015/01/food.jpg?w=300" data-large-file="https://magicmarketingusa.files.wordpress.com/2015/01/food.jpg?w=520" class=" size-medium wp-image-267 alignleft" src="https://magicmarketingusa.files.wordpress.com/2015/01/food.jpg?w=300&h=202" alt="food" width="300" height="202" srcset="https://magicmarketingusa.files.wordpress.com/2015/01/food.jpg?w=300 300w, https://magicmarketingusa.files.wordpress.com/2015/01/food.jpg?w=150 150w, https://magicmarketingusa.files.wordpress.com/2015/01/food.jpg 520w" sizes="(max-width: 300px) 100vw, 300px" /></a> Good News – Restaurants are probably experience the largest industry growth in the past 10 years. Due to a strong upswing in the economy, going out to eat and hanging out with others is back to being a national pastime.
More Good News – With the boom in foot traffic to restaurants, the 82% of people who currently carry a smart phone are potential brand ambassadors for the places they visit.
Bad News – Unfortunately, for restaurants, the good news tends to end when the customer walks in the door. Instead of courting a decision making customer seeking a new place to spend time (and money) or reaching out with good content to entice new customers through the customers already sitting in their business, most restaurants let customers walk out the door with a full stomach without thinking about the next visit.
Of course, the growing trend is to offer surveys that require customers to return to claim a freebie, but this does little to invite new customers to come to the restaurant or battle against the competition for the right to place a plate in front of the customer.
<a href="https://magicmarketingusa.files.wordpress.com/2015/01/social-media-chef.png"><img loading="lazy" data-attachment-id="270" data-permalink="https://magicmarketingusa.wordpress.com/2015/01/13/battle-for-the-plate-29-social-media-ways-restaurants-can-compete-for-customers-online/social-media-chef/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2015/01/social-media-chef.png" data-orig-size="500,497" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="social-media-chef" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2015/01/social-media-chef.png?w=300" data-large-file="https://magicmarketingusa.files.wordpress.com/2015/01/social-media-chef.png?w=500" class="alignnone size-medium wp-image-270" src="https://magicmarketingusa.files.wordpress.com/2015/01/social-media-chef.png?w=300&h=298" alt="social-media-chef" width="300" height="298" srcset="https://magicmarketingusa.files.wordpress.com/2015/01/social-media-chef.png?w=300 300w, https://magicmarketingusa.files.wordpress.com/2015/01/social-media-chef.png?w=150 150w, https://magicmarketingusa.files.wordpress.com/2015/01/social-media-chef.png 500w" sizes="(max-width: 300px) 100vw, 300px" /></a>
You have come to the right place, if you want to: 
<ul>
<li>Drive location based traffic to restaurants and eateries.</li>
<li>Enhance exposure and brand awareness of the location / business.</li>
<li>Create a buzz around the business that draws people into engagement.</li>
</ul>
Social media content will change according the age group of the restaurant, type of restaurant, type of food served, and location. What does not change is the Growth Strategy because the biggest part of a social media strategy is execution of engaging content.
Social Media Avenues – These are your top social media channels to maintain and optimize for a successful campaign.
<a href="https://magicmarketingusa.files.wordpress.com/2015/01/rest.jpg"><img loading="lazy" data-attachment-id="268" data-permalink="https://magicmarketingusa.wordpress.com/2015/01/13/battle-for-the-plate-29-social-media-ways-restaurants-can-compete-for-customers-online/rest/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2015/01/rest.jpg" data-orig-size="555,316" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="rest" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2015/01/rest.jpg?w=300" data-large-file="https://magicmarketingusa.files.wordpress.com/2015/01/rest.jpg?w=555" class="alignnone wp-image-268" src="https://magicmarketingusa.files.wordpress.com/2015/01/rest.jpg?w=348&h=204" alt="rest" width="348" height="204" /></a>
<ul>
<li>Facebook: Still the leading social media in the USA, Facebook allows fans to engage on a high level with businesses.</li>
<li>Twitter: 140 characters is enough space to share an idea, but don’t forget the image, hashtags, tags, and links.</li>
<li>Pinterest: Generally, the highest conversion for women of a middle to upper income bracket. The average time spent on Pinterest is 42 minutes.</li>
<li>Instagram: If a picture says a thousand words – Instagram pictures with hashtags and a call to action mean traffic to the door.</li>
<li>Location Based Marketing (LBM): LBM usually means Yelp and FourSqaure with some Facebook check-ins and TripAdvisor for tourists. These should be full profiles with all of the treatments of a FB profile. Many people make the mistake of not claiming an existing profile. Make sure everything the LBM profile represents exactly what you want a customer to see. These searches come up higher because they attached to geo-location.</li>
<li>Google Plus (G+): Google+ is the Facebook version for Google. Adding G+ for local businesses gives you instant access to the Google search engine and rankings.</li>
<li>YouTube: As the number two search engine in the world right now, YouTube is an excellent way to virally distribute your message to the audience you want to reach in a manner they want to receive the information.</li>
<li>Engagement Marketing: This type of marketing includes QR codes, text to join or get a deal, reviews, and check-in services. These allow people to do the promotional for the restaurant and get something in return.</li>
<li>LinkedIn: If the restaurant is seeking to build a business following, LI groups and company pages give you instant access to a lunch-time or happy hour crowd.</li>
<li>PR: Press pieces submitted to media promote better exposure avenues.</li>
<li>Organic SEO: Needs instant submission and manual listing of XML / pages in Google / Yahoo.</li>
<li>Newsletter: Weekly email blast or monthly newsletter lets you keep yourself in the eye of your user. Specials, deals, and events are all promotable directly to their inbox.</li>
<li>Blogging: A fresh supply of content, several times a week, which is properly optimized and listed in blog directories, will increase traffic to the website. Blog marketing and link exchanges between blogs, societies, and associations particular to the niche of writers will boost traffic. Plus, it gives the reader comfort to be able to interact with a voice.</li>
<li>Advertising: A Facebook ad can be very cheap and extremely targeted. The ad should lead back to a Facebook page that is complete and robust.</li>
</ul>
Checklist: 29 Ways to Battle for the Plate – Growth Strategy
<a href="https://magicmarketingusa.files.wordpress.com/2015/01/sweet.jpg"><img loading="lazy" data-attachment-id="269" data-permalink="https://magicmarketingusa.wordpress.com/2015/01/13/battle-for-the-plate-29-social-media-ways-restaurants-can-compete-for-customers-online/sweet/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2015/01/sweet.jpg" data-orig-size="305,287" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="sweet" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2015/01/sweet.jpg?w=300" data-large-file="https://magicmarketingusa.files.wordpress.com/2015/01/sweet.jpg?w=305" class="alignnone size-medium wp-image-269" src="https://magicmarketingusa.files.wordpress.com/2015/01/sweet.jpg?w=300&h=282" alt="sweet" width="300" height="282" srcset="https://magicmarketingusa.files.wordpress.com/2015/01/sweet.jpg?w=300 300w, https://magicmarketingusa.files.wordpress.com/2015/01/sweet.jpg?w=150 150w, https://magicmarketingusa.files.wordpress.com/2015/01/sweet.jpg 305w" sizes="(max-width: 300px) 100vw, 300px" /></a>
<ul>
<li>Facebook (FB) – 3 to 5 times per week.</li>
<li>Twitter (TW) – linked to FB. Posts as often.</li>
<li>Pinterest (PIN) – 3 to 5 times per week.</li>
<li>Instagram (IG) – 3 to 5 times per week.</li>
<li>G+ – linked to FB. Posts as often.</li>
<li>YouTube (YT) – 1x per week</li>
<li>Newsletter (N) – weekly</li>
<li>Engagement (E) – ongoing.</li>
<li>LBM (Yelp, Foursquare) (LBM) – Once per week.</li>
<li>Across Social Channels (ALL)</li>
</ul>
<ol>
<li>All channels are branded with logos, great cover photos, information using keywords and location, maps, and good images. ALL</li>
<li> Facebook tabs are used to connect newsletters, multiple locations, menu choices, Food or drink specials, events, happy hours, reservations, and videos. FB</li>
<li> Food photos (people expect to see food at restaurants) with full descriptions using keywords. The picture will say a ton, but search engines cannot read pictures. Use your keywords (such as location) with hashtags (#) and tags (@). ALL</li>
<li> Profile a customer / employee of the week. Take pictures inside of the restaurant and of people have a good time. It humanizes the experience and makes others want to participate. ALL</li>
<li> Create albums of “the average night” at the restaurant. Increases engagement and makes the people in the pictures want to share! Make sure your albums have a pictures, description with #, and invitations to share. FB, IG, TW, G+, PIN, YT (can make into video)</li>
<li> Make everyday an event. For events, invite people to come to a special tasting of a new dish at the bar. Means they will probably stay for dinner. Make sure your events have a profile picture, description with #, and invitations to share. FB, TW, PIN</li>
<li> Good experiences = good reviews. Ask for reviews and tell people to please share their pictures through check-ins, reviews, and tagging. ALL</li>
<li> Social media exclusive only deals used to promote check-in and shares will ramp up involvement. FB, LBM, G+, PIN</li>
<li> Contest for free lunch or appetizers or beverage used to promote check-in and shares keeps people involved AND brings them to claim the giveaway. ALL</li>
<li> Niche the market. Use deals or promotions for a table of three or more people, kids eat at a discount when parents dine, girls nights out, or couples only nights gives you the opportunity to niche out a frequency group. Find a night to own – like Tuesdays at Tina’s offers free tapas per table for ladies nights. Or, create a menu just for business people that are quick, easy, and inexpensive to take a business client. ALL</li>
<li> Ask people to share their videos, testimonials, and pictures by tagging the page (you can always remove if it is not good). ALL</li>
<li> Include videos (because they play automatically) in your page. When they hit others feeds, the fun time is automatically in process. FB, PIN</li>
<li> Name a drink or name a plate each month. This gives people the opportunity to participate by naming something in the restaurant. Ask an opinion and they will come. ALL</li>
<li> Survey – ask people their opinion of a specialty and share the good results on social media. ALL</li>
<li> Share a recipes or cooking tips for something small – like a favorite drink or sauce that goes on a dish – and ask people what they like best with that recipe. ALL</li>
<li> Ask for either/or input. Would you rather white napkins or red napkins? What is your favorite game – football or basketball (specific to the area)? FB, IG, G+</li>
<li> Event trendsetters – post all of your events on social media and ASK people to LIKE/SHARE. If Valentine’s Day is coming up, offer a free bottle of wine or dessert with a seating for two. Maybe every lady gets a rose. Find ways to be different and make the experience special for diners. ALL</li>
<li> Tent cards on tables with QR codes for special offers, asking for check-ins, join email lists, and text to join programs (use Constant Contact – so easy!). OFFLINE</li>
<li> Posters around the restaurant and IN THE BATHROOM with QR codes for special offers, asking for check-ins, join email lists, and text to join programs (use Constant Contact – so easy!). OFFLINE</li>
<li> Include a link to a menu, testimonial, instructional video, or any other rich media you want people to look at….even if it places to go in your area. Do not ignore the tourist traffic. ALL</li>
<li> Timing is everything. Find out when most of your customers (look in the insights or google analytics – install them if not installed!!) are looking at your page. Find the right time/date and schedule release of materials ahead of time. FB – but everything else follows.</li>
<li> Sharing breaking news, sponsorship, community involvement, and human stories with your customers. ALL</li>
<li> Ask customers to share their favorite drink or dish and tell you why it is your favorite. ALL</li>
<li> Have a word of the day that a customer can say to a server to get a free treat like an insider’s exclusive. NOTE: The server should prompt diners and if they don’t know the world of the day – score! The serve can share it with the secretly, give them the treat, and tell them join your social now to stay in-the-know. ALL</li>
<li> Put a QR code or check-in reminder on a napkin. People sit and look at napkins at the table or bar. Wasted space – use a call to action. FB, LBM, G+, Engagement</li>
<li> Celebrate unique things …like national chocolate day…with pictures of your great chocolate mousse….or gluten free day with a recipe. Get out of the box. ALL</li>
<li> Be prepared to respond to negative issues. Restaurants are the most likely to be attacked because of food, service, wait time, or servers. Know how you will respond – apologize and make it right! Goes a long way toward making your customer want to come back. ALL</li>
<li> Partner with another business to do promotions on their social media space. For example, if you are having a girls night, find a local spa that will give a gift card for a manicure. ALL</li>
<li> Advertise on Facebook or Yelp – offers and deals – that are targeted to your area. This allows you to attract those who are looking for that restaurant as well as those who know about it – while saving money. FB. YP</li>
</ol>
What makes a great post?
<a href="https://magicmarketingusa.files.wordpress.com/2015/01/chef.png"><img loading="lazy" data-attachment-id="266" data-permalink="https://magicmarketingusa.wordpress.com/2015/01/13/battle-for-the-plate-29-social-media-ways-restaurants-can-compete-for-customers-online/chef/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2015/01/chef.png" data-orig-size="359,404" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="chef" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2015/01/chef.png?w=267" data-large-file="https://magicmarketingusa.files.wordpress.com/2015/01/chef.png?w=359" class="alignnone size-medium wp-image-266" src="https://magicmarketingusa.files.wordpress.com/2015/01/chef.png?w=267&h=300" alt="chef" width="267" height="300" srcset="https://magicmarketingusa.files.wordpress.com/2015/01/chef.png?w=267 267w, https://magicmarketingusa.files.wordpress.com/2015/01/chef.png?w=133 133w, https://magicmarketingusa.files.wordpress.com/2015/01/chef.png 359w" sizes="(max-width: 267px) 100vw, 267px" /></a>
<ol>
<li>Pictures and Images – Be expressive with your images. There are hundreds of posts everyday competing for the attention of your customer. Be impressive!</li>
<li>Description with keywords (think outside of the box) – A set of keyword are many times too limited. Keywords should include location; any recognized events that match your demographic, and information of value. If the customer enjoys golf and there is a Masters coming to the area – use all of those keywords in the post. Think outside of the food industry for keywords – look for habitual behaviors to draw traffic like golf or boating.</li>
<li>Hashtag keywords (#) – This makes your posts searchable in social media and search engines.</li>
<li>Tag (@) anyone / place you can (you can tag cities!) – These tags help people find you through other businesses and places.</li>
<li>CTA (call to action) – Tell people to LIKE/SHARE or take some type of action. If you do not ask, then they will not do!</li>
<li>Be consistent. Find what works – do it again. While there are basic guidelines for WHEN to post, your Insights will help you pinpoint the best times. Start off by trying several different times and gauge response.</li>
</ol>
<a href="https://magicmarketingusa.files.wordpress.com/2015/01/times.png"><img loading="lazy" data-attachment-id="271" data-permalink="https://magicmarketingusa.wordpress.com/2015/01/13/battle-for-the-plate-29-social-media-ways-restaurants-can-compete-for-customers-online/times/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2015/01/times.png" data-orig-size="800,539" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="times" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2015/01/times.png?w=300" data-large-file="https://magicmarketingusa.files.wordpress.com/2015/01/times.png?w=604" class="alignnone wp-image-271" src="https://magicmarketingusa.files.wordpress.com/2015/01/times.png?w=382&h=262" alt="times" width="382" height="262" /></a>
Now that you know HOW to post, WHEN to post, and WHAT to post, there are a few final words about the downside of social media marketing.
<ul>
<li>If you are not consistent, then you will drop out of search engines and your customers – when they find you – might think you have gone out of business. Be committed to making strong posts everyday…after all, your customer is waiting for you.</li>
<li>Brand and reputation management are a vital part of your social media efforts. If someone says something negative about their experience (and they WILL – it is coming!), then respond quickly and offer to make it right. No excuses – no reasons…just make it right.</li>
</ul>
Now…you have everything you need to promote your restaurant through social media…get going!
************
ABOUT SOCIAL MEDIA SECOND
************
Social Media Second, a division of Magic Marketing USA, has successfully launched business start-ups using social media and helped amplify growth for businesses seeking to jump to the next level of brand exposure, customer outreach, or sales using social media marketing.
Magic Marketing USA executes high performance SEO, web design, and social media campaigns using platforms like Facebook and Twitter to reach customers quicker and cheaper with better results. We call it a 360 approach to marketing that includes every single avenue with high return on investment.
************
Social Media Second would like to offer you our ebook, Social Media Dictionary: Social Media in Clear Terms, because we really believe in educating clients to make strong decisions. You can claim your free copy (and share it!) at <a href="http://bit.ly/socialmediadictionary" target="_blank">http://bit.ly/socialmediadictionary</a>.
Join us in social media:
<ul>
<li>Skype: magic.marketing.usa</li>
<li>W: <a href="http://www.socialmediasecond.com">www.socialmediasecond.com</a></li>
<li>FB: <a href="http://www.facebook.com/magicmarketingusa">www.facebook.com/magicmarketingusa</a></li>
<li>TW: <a href="https://twitter.com/magicusa">https://twitter.com/magicusa</a></li>
<li>PI: <a href="http://www.pinterest.com/magicmarketing">www.pinterest.com/magicmarketing</a></li>
<li>LI: <a href="http://www.linkedin.com/in/marketinggoddess">www.linkedin.com/in/marketinggoddess</a></li>
<li>G+: <a href="https://plus.google.com/+Magicmarketingusa">https://plus.google.com/+Magicmarketingusa</a></li>
</ul>
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<title>Marketing Pass/Fail Friday: Coca-Cola Case Study</title>
<link>https://magicmarketingusa.wordpress.com/2014/07/25/case-study-coca-cola/</link>
<comments>https://magicmarketingusa.wordpress.com/2014/07/25/case-study-coca-cola/#respond</comments>
<dc:creator><![CDATA[Social Media Second]]></dc:creator>
<pubDate>Fri, 25 Jul 2014 12:21:49 +0000</pubDate>
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<description><![CDATA[Case Study: Coca-Cola Share With Campaign One of the most brilliant marketing campaigns in the last few months was the Coca-Cola Share with Campaign. As I walked through the stores of my local Wal-Mart, people were digging through chest high bins of individual Coca-Cola bottles looking for their name. While I am very sure that […]]]></description>
<content:encoded><![CDATA[Case Study: Coca-Cola Share With Campaign
<iframe class="youtube-player" width="604" height="340" src="https://www.youtube.com/embed/4JmKVXgAFNA?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
One of the most brilliant marketing campaigns in the last few months was the Coca-Cola Share with Campaign.
As I walked through the stores of my local Wal-Mart, people were digging through chest high bins of individual Coca-Cola bottles looking for their name. While I am very sure that Coca-Cola did a preemptive study on the most used names in the United States, they took it a step further to entice people to look for the name of their children, grandchildren, and friends creating a great demand for their product.
In truth, there were only 250 names on the list of Coca-Cola bottles (<a href="http://www.shareacoke.com/#find" target="_blank">check to see if you are on the list here</a>) – with the additional of general terms like friends, family, team, and BFF.
Understanding that the online market drives more brand recognition that the simple shopper, Coca-Cola went a step further to allow you <a href="http://www.shareacoke.com/#bottle" target="_blank">create, download, and post your own name</a> on a Coke bottle!
Congratulations – it seems Coca-Cola has found their groove again…simply brilliant!
]]></content:encoded>
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<title>Marketing Pass/Fail Friday: Bark Box “Dog Butt” Case Study</title>
<link>https://magicmarketingusa.wordpress.com/2014/06/27/commercials-and-traditional-marketing-passfail-friday/</link>
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<dc:creator><![CDATA[Social Media Second]]></dc:creator>
<pubDate>Fri, 27 Jun 2014 13:04:05 +0000</pubDate>
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<description><![CDATA[Case Study – Bark Box “Dog Butt” Commercial Interest enough…I would love to have been in on the meeting when the Marketing Dept suggested that Bark Box spend 30 seconds of a commercial staring at a dogs butt because it is a dog commercial. While there are mixed results of humor and annoyance, it does […]]]></description>
<content:encoded><![CDATA[Case Study – Bark Box “Dog Butt” Commercial
Interest enough…I would love to have been in on the meeting when the Marketing Dept suggested that Bark Box spend 30 seconds of a commercial staring at a dogs butt because it is a dog commercial.
While there are mixed results of humor and annoyance, it does give the human element something to look at while they depart their marketing message.
<iframe class="youtube-player" width="604" height="340" src="https://www.youtube.com/embed/AMD67LSl6No?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
In truth, it might be curiously cute the first time, but after you have seen it – it is a one-trick pony (or dog).
However, it stops people with simplicity and light humor while driving home the message “Bark Box” is about dogs…not humans…and for the humans that agree.
The commercial panders to dogs…and centers their brand around people who put dogs at the center of their focus as well but putting the dogs and people on their team.
Conclusion – Pass
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<title>Mistake-Free Social Media Effort in Four Easy Steps</title>
<link>https://magicmarketingusa.wordpress.com/2014/04/28/mistake-free-social-media-effort-in-four-easy-steps/</link>
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<dc:creator><![CDATA[Social Media Second]]></dc:creator>
<pubDate>Mon, 28 Apr 2014 22:31:15 +0000</pubDate>
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<description><![CDATA[Nowadays, most businesses are using the internet for different purposes. With the increasing results from social media, it is not surprising that businesses find it to be the most useful tool in their online marketing strategies. Yet, there are still some businesses that didn’t even put effort to perfect their social media use. Being so, […]]]></description>
<content:encoded><![CDATA[<a href="https://magicmarketingusa.files.wordpress.com/2014/04/crisis.jpg"><img loading="lazy" data-attachment-id="254" data-permalink="https://magicmarketingusa.wordpress.com/2014/04/28/mistake-free-social-media-effort-in-four-easy-steps/crisis/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2014/04/crisis.jpg" data-orig-size="259,194" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""}" data-image-title="crisis" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2014/04/crisis.jpg?w=259" data-large-file="https://magicmarketingusa.files.wordpress.com/2014/04/crisis.jpg?w=259" class="wp-image-254 alignleft" src="https://magicmarketingusa.files.wordpress.com/2014/04/crisis.jpg?w=302&h=226" alt="crisis" width="302" height="226" srcset="https://magicmarketingusa.files.wordpress.com/2014/04/crisis.jpg 259w, https://magicmarketingusa.files.wordpress.com/2014/04/crisis.jpg?w=150&h=112 150w" sizes="(max-width: 302px) 100vw, 302px" /></a>Nowadays, most businesses are using the internet for different purposes. With the increasing results from social media, it is not surprising that businesses find it to be the most useful tool in their online marketing strategies.
Yet, there are still some businesses that didn’t even put effort to perfect their social media use. Being so, they are present online but are not reaping the numerous benefits that social media could do for their business.
Is your business one of them?
Now, don’t fret just yet because many businesses have suffered the same fate. The thing is you’re here and seeking remedies. So that means you want to be free from mistakes and want to improve use of social media for your business.
Here’s how to clarify your next moves:
<ul>
<li>Define your goals. In any aspect of a business, goals are most important. You need to set your goals in order to measure your room of improvement. Before doing any campaign or promotion, set a realistic and doable goal. For example, you’re doing business in local area and you wanted to use the social media marketing to create a website or maybe a blog for your business. Your main goal here is to increase web traffic to increase popularity in turn. See? Setting a goal is a great help because it provides direction, and you will have different strategies on how to use the social media effectively.</li>
<li>Acknowledge you audience. Gaining lots of audience can also make your business a success. But, you must gain trust their trust first. To do so, you must make them feel how valuable and important they are. Building a connection with them is a start, or for those who wish to reach out to you, acknowledge their moves.</li>
<li>Engage with your customers. This is all about interacting with your audience. So how do you engage with your customers? What is now the level of your interaction with them? Speaking directly to your customers and speaking to them in social medium is a big difference. You could start with asking them about their opinions. Call your top ten clients so you will know their insights and feedbacks. These are ways of making them feel their voice matters. Second, provide a way for your customers to complain. You don’t want your customers to be unhappy, right? So, it is much better if you provide a way so you can easily answer to their complaints. Lastly, always respond to them. Every time you ask about their opinions or suggestions, make sure that you respond. It makes them feel that you value them and realize that their opinions are important to you. Because of this, they will engage you more. Lastly, campaign and engagement are different. When you say campaign, it is clearly having a pack of people doing something for a specific purpose. Engagement of your clients is all about a commitment that needs to be sustained.</li>
<li>Don’t focus on one social media channel. What comes into your mind if you hear the word “social media”? Is it Twitter? Perhaps Facebook? Those are just examples of social networking sites that people are using to communicate with each other nowadays. Always remember that different people from different platforms are the ones that you are attracting. So, always make sure that they know on how to get in touch with you on different platforms and various channels. Remember that your audience isn’t using just one platform so tap them all by being in the avenues they’re active in.</li>
</ul>
Those are just some of the things that you should do to avoid making a mistake in social media marketing. Whether you business will be successful or not, the fate of you business is still in your hands. Just always remember to do your best.
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<title>Measure Social Media Success in Six Easy Steps</title>
<link>https://magicmarketingusa.wordpress.com/2014/04/21/measure-social-media-success-in-six-easy-steps/</link>
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<dc:creator><![CDATA[Social Media Second]]></dc:creator>
<pubDate>Mon, 21 Apr 2014 22:21:42 +0000</pubDate>
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<description><![CDATA[Measuring social media success is a very important matter to business minded people. Many people are talking about these because marketing in social media is one of the effective key that unlocks success. A true business minded person really works his way making a blog, making sure that the blog has fresh post every time. […]]]></description>
<content:encoded><![CDATA[<a href="https://magicmarketingusa.files.wordpress.com/2014/04/social-media-puzzle.jpeg"><img loading="lazy" data-attachment-id="251" data-permalink="https://magicmarketingusa.wordpress.com/2014/04/21/measure-social-media-success-in-six-easy-steps/social-media-4/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2014/04/social-media-puzzle.jpeg" data-orig-size="768,512" data-comments-opened="1" data-image-meta="{"aperture":"16","credit":"N-Media-Images - Fotolia","camera":"Canon EOS 5D Mark II","caption":"","created_timestamp":"1271163769","copyright":"N-Media-Images - Fotolia","focal_length":"100","iso":"200","shutter_speed":"0.008","title":"Social media"}" data-image-title="Social media" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2014/04/social-media-puzzle.jpeg?w=300" data-large-file="https://magicmarketingusa.files.wordpress.com/2014/04/social-media-puzzle.jpeg?w=604" class="wp-image-251 aligncenter" src="https://magicmarketingusa.files.wordpress.com/2014/04/social-media-puzzle.jpeg?w=338&h=261" alt="Social media" width="338" height="261" /></a>
Measuring social media success is a very important matter to business minded people. Many people are talking about these because marketing in social media is one of the effective key that unlocks success. A true business minded person really works his way making a blog, making sure that the blog has fresh post every time.
In addition, making daily tweets on his account in Twitter and consistently posting status on his friend’s wall etc. are the usual social marketing tactics done daily. Sometimes doing all of these steps are not enough, you cannot really tell if these works effectively and worth all of your effort. If you want to step up your game, and you can admit that your one of those business man who are unsure of the strategies that their conducting.
Six Steps on How to Measure Social Media Success:
Step 1 – Identify your goals. All you strategies and plans are useless, if you don’t set your goals. It will be impossible to know what your plans and strategies will affect the business. You must need to have realistic, clear and systematic goals in order to achieve your goals. This is the same thing if you want success in you marketing moves in social media. Just like in real life, planning a step by step process and targeting short term goals to reach longer goals are important to achieve success in social media marketing.
Step 2 – Be familiar with web analytic tools. Web analytics will help you measure the success in your marketing endeavors. These tools have a great role in the analysis of marketing in social media. They calculate the amount of website traffic and determine which sites get the most number of visitors. At the same time, demographics of visitors are recorder with the tools, to include duration of website visit, language and nationality of the visitors, conversion rates, unique visits and others. Overall, these tool analysis aids to be familiar with the behavior and activities of the customers, which serves as a guide on what, when and where to improve.
Step 3 – Be familiar with ROI (Return on Investment). This measures and evaluates the efficiency of the investment. You should consider the well-defined and realistic goals for a campaign in social marketing. This includes the increase subscribers, followers and fans to create a large foundation of customers on social network sites. You should also watch out for the number of traffic that you receive in your website. It is also important to increase consumer interaction and engagement. The number of sales if it increases or decreases is also important. The number of conversion should also be checked in order to understand your investment returns.
Step 4 – Create a strategic plan. Creating strategies for your social media is an easy thing to do, utilizing this strategic plan to your advantage, is a different thing. It is then more important that you understand how the strategy you created will be useful to your marketing solutions.
Step 5 – Identify the latest usage of techniques with regards to the combination of marketing in social media. Remember the current social media activities that you are utilizing. Determine the duration of time that you’ve been engaging in the various activity and list down the important channels you are using.
Step 6 – Appoint social media focal person for you business. A person knowledgeable with marketing in social media, who can evaluate and analyze the development of your marketing social media efforts is a huge help. Monitoring your progress, will make you pace on track while informing you where and when to perform changes when needed.
These are the six easy steps to knowing how you’ve fared with using social media. Your business will then have tangible information which you could use for various facets in your business, particularly sales and marketing, and customer relations. Implement these steps and it unloads so many concerns of tracking you efforts!
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<title>Social Media to Promote Home Business and Entrepreneurs</title>
<link>https://magicmarketingusa.wordpress.com/2014/04/14/social-media-to-promote-home-business-and-entrepreneurs/</link>
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<dc:creator><![CDATA[Social Media Second]]></dc:creator>
<pubDate>Mon, 14 Apr 2014 21:51:59 +0000</pubDate>
<category><![CDATA[Branding]]></category>
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<description><![CDATA[Social media has become a potent force in marketing. It has become so potent that it is used by big companies as well. Social media marketing is a great way to make money online. It offers a way to get a particular business to be known. One great way to harness the power of social […]]]></description>
<content:encoded><![CDATA[<a href="https://magicmarketingusa.files.wordpress.com/2014/04/social.jpg"><img loading="lazy" data-attachment-id="246" data-permalink="https://magicmarketingusa.wordpress.com/2014/04/14/social-media-to-promote-home-business-and-entrepreneurs/social/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2014/04/social.jpg" data-orig-size="224,225" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""}" data-image-title="social" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2014/04/social.jpg?w=224" data-large-file="https://magicmarketingusa.files.wordpress.com/2014/04/social.jpg?w=224" class="alignleft wp-image-246" src="https://magicmarketingusa.files.wordpress.com/2014/04/social.jpg?w=224&h=225" alt="social" width="224" height="225" srcset="https://magicmarketingusa.files.wordpress.com/2014/04/social.jpg 224w, https://magicmarketingusa.files.wordpress.com/2014/04/social.jpg?w=150&h=150 150w" sizes="(max-width: 224px) 100vw, 224px" /></a> Social media has become a potent force in marketing. It has become so potent that it is used by big companies as well. Social media marketing is a great way to make money online. It offers a way to get a particular business to be known.
One great way to harness the power of social media is to use its potential. A lot of people have found ways to make money online through engagement in social media. As its name suggest, social media allows you to engage with your customers. Engagement is a very nice way to having your way with the customer. Customers are most likely trust you as a business if you have a very robust engagement. There is no other way to get this trust by having a great social media presence.
Since your business is primarily located at home, you have very little opportunity to market your wares and services outside the neighborhood. You need the reach of social media to reach people in other places in order to extend your influence.
Social media allows small businesses such as yours to leverage its potential and give you the edge which you need in order to make money online.
Blogs
Blogs remain as the best way to promote your business online. If you tie it up with social media it will be a potent tool to have. You can push information from your blog to the news feeds of your likes and to the timeline of your followers. They will get more information from your business through your blog. People spend a lot of time on their Facebook pages. If they see that you have pushed a blog post then there is a strong potential that they will be reading by clicking the link provided.
Facebook Page
A great way to promote your business is through a Facebook page. Have people like your page so that you can push promotions and other announcements about your business. Entice people to like your business and reward them for doing so. The Facebook page lets you to have instant feedback from your customers about your products and services. This will give you authenticity that you are no scammer only wanting to dupe and make money online for evil intents. This adds credibility on your engagement with your home business and marketing your business through Facebook.
Twitter
Social networking and micro-blogging service utilizing instant messaging, SMS or a web interface. Think of Twitter as the texting program that has a listing board or feed to allow people to monitor messages from followers.
Pinterest
Pinterest is the growing fade among business owners – but few know exactly WHY they are using Pinterest (except that everyone else is using it!) and how it can help grow your business. Pinterest is a visual representation of all the things that interest the followers. Pinterest is a visual discovery tool that you can use to find ideas for all your projects and interests.
Using social media is a potent force if you know how to use it. As you know, it’s here and will be staying for a long while. It is important that you are able to stay with the game and leverage its potential. Make sure you choose the right avenues (read: social network sites) and drive safely. And most of all, have fun while you’re generating traffic and cash for your business while at it!
*************************
Let’s fix your social media campaign!
The average person takes 15 minutes to drink a cup of coffee. I can teach you to make that 15 minutes the most productive marketing minutes of your day…everyday.
*************************
See video review and find out more today…<a href="http://skl.sh/1aEu3SI" target="_blank">http://skl.sh/1aEu3SI</a>
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<title>Importance of Social Media Policy for Any Sized Business</title>
<link>https://magicmarketingusa.wordpress.com/2014/04/06/importance-of-social-media-policy-for-any-sized-business/</link>
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<dc:creator><![CDATA[Social Media Second]]></dc:creator>
<pubDate>Sun, 06 Apr 2014 21:42:43 +0000</pubDate>
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<description><![CDATA[A lot of the things that happen nowadays, even as work hours are spent on social media networks. The usage of social media is getting more prevalent today. Some examples of these sites are Facebook, Twitter and Pinterest, which are used by millions of individuals all over the world in both their private and professional […]]]></description>
<content:encoded><![CDATA[<a href="https://magicmarketingusa.files.wordpress.com/2014/04/social-media-policy.jpg"><img loading="lazy" data-attachment-id="242" data-permalink="https://magicmarketingusa.wordpress.com/2014/04/06/importance-of-social-media-policy-for-any-sized-business/social-media-policy/" data-orig-file="https://magicmarketingusa.files.wordpress.com/2014/04/social-media-policy.jpg" data-orig-size="2048,2048" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":""}" data-image-title="social-media-policy" data-image-description="" data-image-caption="" data-medium-file="https://magicmarketingusa.files.wordpress.com/2014/04/social-media-policy.jpg?w=300" data-large-file="https://magicmarketingusa.files.wordpress.com/2014/04/social-media-policy.jpg?w=604" class="alignleft wp-image-242" src="https://magicmarketingusa.files.wordpress.com/2014/04/social-media-policy.jpg?w=226&h=226" alt="social-media-policy" width="226" height="226" srcset="https://magicmarketingusa.files.wordpress.com/2014/04/social-media-policy.jpg?w=226&h=226 226w, https://magicmarketingusa.files.wordpress.com/2014/04/social-media-policy.jpg?w=452&h=452 452w, https://magicmarketingusa.files.wordpress.com/2014/04/social-media-policy.jpg?w=150&h=150 150w, https://magicmarketingusa.files.wordpress.com/2014/04/social-media-policy.jpg?w=300&h=300 300w" sizes="(max-width: 226px) 100vw, 226px" /></a>A lot of the things that happen nowadays, even as work hours are spent on social media networks. The usage of social media is getting more prevalent today. Some examples of these sites are Facebook, Twitter and Pinterest, which are used by millions of individuals all over the world in both their private and professional lives. Consequently, many working people are spending more time connecting and communicating via the internet with the help of these sites that is why a lot of businesses now are creating their own social media policies to ensure that their reputation. A social media policy is a business or corporate code of conduct that gives employees the required guidelines for them to be able to post thoughts and content as well as interact on through social media.
As businesses discover the benefits of having a social media presence, there is also a big slice of risk of having very little control on what is shared about the company over the web. The main purpose of the social media policy is to provide and set the expectations for correct working behavior while making sure that every employee’s social networking post will not leave the company a legal target for issues or public embarrassment. Some of the policies include instructions as to how an employee should identify his position on a social networking site and some include restrictions as to how or what type of company information can be exposed. Any business information or anything that could potentially influence the rise and fall of the company’s earnings are almost always included in the company’s social media policy.
For business owners, having a social media policy is a very effective thing to assist employees on how to communicate with the clients and customers, clarify some marketing strategies and messages and help protect the business credibility. It will also serve as reminders for the employee to value the work and the company as they are otherwise ambassadors of the business. This makes social media policy so important and necessary for any businesses. By having this, the company will have gained control how the social media are being used by employees and content posted about the company can then be monitored.
Such a social media policy gives the company a certain level of protection if it is exposed in the event that social media usage is abused. Risks of being exposed to embarrassment and other legal problems can then be managed easily with the help of the policy. The risk of losing reputation, confidential material, business contacts, discrimination suit, and subject of harassment is lessened, if not completely stopped.
Some Important Elements of a Social Media Policy include:
1. Statement of Policy – Whether or not a employee chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion.
2. Definitions – Define how employees can use and distribute information in social media.
<ul>
<li>Social Media ChannelsSocial Media Account</li>
<li>Social Media Disclosures</li>
<li>External vs. Internal Social Media Channels</li>
<li>User Profile</li>
<li>Copyrights</li>
<li>Controversial Issues</li>
<li>Official Content</li>
<li>Inbound Links</li>
<li>Tweets and Retweets</li>
<li>Reputation Issues</li>
</ul>
3. Outline – Establish practical, reasonable and enforceable guidelines by which our employees can conduct responsible, constructive social media engagement in both official and unofficial capacities.
4. Protect – Protect our company and employees from violating Municipal, State or Federal rules, regulations or laws through social media channels.
5. Principles – Organizations trusts and expects employees to exercise personal responsibility whenever they use social media, which includes not violating the trust of those with whom they are engaging. Employees should never use social media for covert advocacy, marketing or public relations.
For companies that are getting into social media, these kinds of policies should be considered as relevant as the strategic plans being implemented because it will also serve as a major foundation in the company’s overall growth and success. Without such policies, employees and other contacts will have no guideline and insight regarding what they are allowed to post online as well as what can get the company and themselves into big trouble. Employees should be mindful of the post they put online, if they are adding value to the company or just posting content for the sake of posting it.
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