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  1. <?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-366707474153016302</id><updated>2024-03-19T01:47:18.643-07:00</updated><category term="Marketing"/><category term="Sem"/><category term="seo"/><title type='text'>selaras search engine marketing</title><subtitle type='html'></subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='https://selaras-searchenginemarketing.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/366707474153016302/posts/default'/><link rel='alternate' type='text/html' href='https://selaras-searchenginemarketing.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>juragan jogja</name><uri>http://www.blogger.com/profile/14453108885739151848</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>3</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-366707474153016302.post-5304912925270743223</id><published>2023-07-22T09:24:00.001-07:00</published><updated>2023-07-22T09:24:59.588-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Marketing"/><category scheme="http://www.blogger.com/atom/ns#" term="Sem"/><category scheme="http://www.blogger.com/atom/ns#" term="seo"/><title type='text'>Tips and best practices for long-term Success In Digital Marketing</title><content type='html'>&lt;p&gt;In today&#39;s fast-paced digital landscape, having a strong online presence is essential for any business or individual looking to succeed. With so many platforms and channels available, it can be overwhelming to know where to start. This is where digital marketing comes in.&lt;/p&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM7R_MMyosTEkfGD_0wSbRhCGvXFS_0JYppgIGJQByw8D7fmKH-nabbfid98yzuQiFfhSP1_ziSMXIYLYt3wJRXca4oOtxFjNj0y1g7WM6cfvXx0f3vcUqQph-Jw3_eD6ablLVGGuDHPeTt3jgO3dYN6iZuQl_h-0feUl7wF_W05CrAygGoKF0duC41pSV/s496/pic03.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img alt=&quot;Tips and best practices for long-term Success In Digital Marketing&quot; border=&quot;0&quot; data-original-height=&quot;360&quot; data-original-width=&quot;496&quot; height=&quot;232&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM7R_MMyosTEkfGD_0wSbRhCGvXFS_0JYppgIGJQByw8D7fmKH-nabbfid98yzuQiFfhSP1_ziSMXIYLYt3wJRXca4oOtxFjNj0y1g7WM6cfvXx0f3vcUqQph-Jw3_eD6ablLVGGuDHPeTt3jgO3dYN6iZuQl_h-0feUl7wF_W05CrAygGoKF0duC41pSV/w320-h232/pic03.jpg&quot; title=&quot;Tips and best practices for long-term Success In Digital Marketing&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;h2 style=&quot;text-align: left;&quot;&gt;Tips and best practices digital marketing&lt;/h2&gt;&lt;p&gt;When it comes to &lt;a href=&quot;https://www.hadehana.com/2023/04/basics-of-digital-marketing.html&quot;&gt;digital marketing&lt;/a&gt;, long-term success is the ultimate goal. It&#39;s not just about getting quick wins and immediate results; it&#39;s about building a strong and sustainable online presence that will continue to yield positive outcomes for your business in the long run. Here are some tips and best practices to help you achieve just that.&lt;/p&gt;&lt;h3 style=&quot;text-align: left;&quot;&gt;1. Consistent brand messaging&lt;/h3&gt;&lt;p&gt;Ensure that your brand messaging remains consistent across all digital channels. This includes your website, social media profiles, email marketing, and any other online platforms you utilize. Consistency builds trust and reinforces your brand identity in the minds of your audience.&lt;/p&gt;&lt;h3 style=&quot;text-align: left;&quot;&gt;2. Quality content creation&lt;/h3&gt;&lt;p&gt;Content is king in the digital marketing world. Focus on creating high-quality, valuable, and relevant content that resonates with your target audience. This could include blog posts, videos, infographics, podcasts, or any other form of content that aligns with your brand and engages your audience.&lt;/p&gt;&lt;h3 style=&quot;text-align: left;&quot;&gt;3. Search engine optimization (SEO)&lt;/h3&gt;&lt;p&gt;Implement SEO strategies to improve your website&#39;s visibility in search engine results. This involves optimizing your website&#39;s structure, keywords, meta tags, and creating high-quality backlinks. A strong SEO foundation will help drive organic traffic to your site and increase your online presence.&lt;/p&gt;&lt;h3 style=&quot;text-align: left;&quot;&gt;4. Social media engagement&lt;/h3&gt;&lt;p&gt;Building an active presence on social media platforms is crucial for long-term success. Engage with your audience by responding to comments, messages, and reviews. Share valuable content, run contests or giveaways, and create a sense of community around your brand. Consistent interaction will help foster loyalty and keep your audience engaged.&lt;/p&gt;&lt;h3 style=&quot;text-align: left;&quot;&gt;5. Email marketing campaigns&lt;/h3&gt;&lt;p&gt;Utilize email marketing to nurture relationships with your customers and prospects. Create personalized and targeted campaigns that provide value, whether it&#39;s exclusive discounts, informative newsletters, or personalized recommendations. Building an email list and regularly communicating with your subscribers will help keep your brand top of mind.&lt;/p&gt;&lt;h3 style=&quot;text-align: left;&quot;&gt;6. Analyze and optimize&lt;/h3&gt;&lt;p&gt;Regularly analyze your digital marketing efforts to identify what&#39;s working and what&#39;s not. Use data and analytics tools to track key metrics such as website traffic, conversion rates, engagement rates, and customer behavior. With this information, you can make data-driven decisions and optimize your strategies for long-term success.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;By implementing these tips and best practices, you&#39;ll be on your way to boosting your online presence and achieving long-term success in the digital marketing landscape. Remember, it&#39;s a continuous process of adaptation and improvement, so stay updated with the latest trends and technologies to stay ahead of the competition.&lt;/p&gt;&lt;p&gt;By following the tips and strategies outlined in this blog post, you can effectively establish and enhance your online presence, reaching a wider audience and driving greater engagement and success.&lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='https://selaras-searchenginemarketing.blogspot.com/feeds/5304912925270743223/comments/default' title='Posting Komentar'/><link rel='replies' type='text/html' href='https://selaras-searchenginemarketing.blogspot.com/2023/07/tips-for-digital-marketing.html#comment-form' title='0 Komentar'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/366707474153016302/posts/default/5304912925270743223'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/366707474153016302/posts/default/5304912925270743223'/><link rel='alternate' type='text/html' href='https://selaras-searchenginemarketing.blogspot.com/2023/07/tips-for-digital-marketing.html' title='Tips and best practices for long-term Success In Digital Marketing'/><author><name>juragan jogja</name><uri>http://www.blogger.com/profile/14453108885739151848</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM7R_MMyosTEkfGD_0wSbRhCGvXFS_0JYppgIGJQByw8D7fmKH-nabbfid98yzuQiFfhSP1_ziSMXIYLYt3wJRXca4oOtxFjNj0y1g7WM6cfvXx0f3vcUqQph-Jw3_eD6ablLVGGuDHPeTt3jgO3dYN6iZuQl_h-0feUl7wF_W05CrAygGoKF0duC41pSV/s72-w320-h232-c/pic03.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-366707474153016302.post-2940810369683613011</id><published>2023-07-09T17:49:00.002-07:00</published><updated>2023-07-09T18:03:23.617-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Marketing"/><title type='text'>Definition, Types and Marketing strategies</title><content type='html'>&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;The marketing process is a commodity that must be considered when a person or a company wants to introduce and offer its products or services to the public.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;/span&gt;&lt;/p&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIttKE7pWjwBYMa2vsHt4oorvjKnZesnoV6HZWHk9RanFQaMuT_kN3k_k-xvjOOX1XoJxPEUiSWc-ZXCHdO2YlytpIrNhh6Jl6yHPU_CPngZcCujTllyRZ_FAJ0vdQVeTspvnIASvAl6SKc6MBIG1_tRgiIC2WSv2F8uuz1Ly94etQTSDubO-WQULovyCw/s350/New%20Project%20(12).jpg&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;320&quot; data-original-width=&quot;350&quot; height=&quot;293&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIttKE7pWjwBYMa2vsHt4oorvjKnZesnoV6HZWHk9RanFQaMuT_kN3k_k-xvjOOX1XoJxPEUiSWc-ZXCHdO2YlytpIrNhh6Jl6yHPU_CPngZcCujTllyRZ_FAJ0vdQVeTspvnIASvAl6SKc6MBIG1_tRgiIC2WSv2F8uuz1Ly94etQTSDubO-WQULovyCw/s320/New%20Project%20(12).jpg&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;br /&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;Without good marketing, certain products or services have little chance of being glitched by the targeted request.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;h2 style=&quot;text-align: left;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;Description of Marketing&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h2&gt;&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;There are several delineations of marketing that have been explained by experts. &lt;/span&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;still, in general, marketing can be interpreted as a series of conditions to meet consumer requirements and satisfaction.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;blockquote&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;i&gt;According to&lt;/i&gt; &lt;b&gt;Kotler &amp;amp; Armstrong&lt;/b&gt; (2008), marketing or marketing is a process by which companies produce value for guests and make strong connections with guests with the end of landing value from guests in return.&lt;/span&gt;&lt;/span&gt;&lt;/blockquote&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;blockquote&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;i&gt;According to&lt;/i&gt; &lt;b&gt;Chaffey&lt;/b&gt; (2009), marketing is an operation process that is responsible for relating, &lt;/span&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;anticipating and satisfying client needs profitably.&lt;/span&gt;&lt;/span&gt;&lt;/blockquote&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 style=&quot;text-align: left;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;Types of Marketing Strategy&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;Quoting Accurate, there are several types of marketing strategies. &lt;/span&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;This intends, among others, to dissect business requirements, understand the target request, and product specifications. &lt;/span&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;The two main types of marketing strategy are business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. &lt;/span&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;The most common form of marketing is B2C. &lt;/span&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;Then are some types of marketing strategies that are generally used.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h4 style=&quot;text-align: left;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;1. Word of&amp;nbsp;Mouth&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h4&gt;&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;Word of mouth marketing strategy is one of the most important. &lt;/span&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;Because this is completely dependent on the print left by consumers after trying the product. &lt;/span&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;When the services delivered are of high quality, consumers don&#39;t vacillate to promote them by word of mouth.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h4 style=&quot;text-align: left;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;2. &lt;/span&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;Cause Marketing&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h4&gt;&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;This type of marketing strategy links a company&#39;s services and products to specific social causes or problems.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h4 style=&quot;text-align: left;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;3. &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Paid advertising&lt;/h4&gt;&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;Paid advertising includes traditional approaches, similar as TV and print advertising. &lt;/span&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;As technology develops moment, one marketing approach that&#39;s relatively popular is internet marketing.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h4 style=&quot;text-align: left;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;4. Undercover Marketing&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h4&gt;&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;This type of marketing strategy is also known as covert marketing. &lt;/span&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;This is because the marketing of the product isn&#39;t known by implicit consumers.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h4 style=&quot;text-align: left;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;5. Internet marketing&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h4&gt;&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;This marketing is done by distributing products on the internet and promoting them on colorful platforms with colorful approaches. &lt;/span&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;What&#39;s Marketing? &lt;/span&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;Get to Know the description, Benefits, and Types!&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;h3 style=&quot;text-align: left;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;Marketing Stages&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;&lt;p&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;There are several marketing stages that must be passed to ensure the product is ready to be bought and sold.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul style=&quot;text-align: left;&quot;&gt;&lt;li&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;b&gt;Ideation&lt;/b&gt;: Developing an idea is an important process in the marketing stage. &lt;/span&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;Decide what to sell, how many choices are available, and how to present it to consumers.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;b&gt;Research and Testing&lt;/b&gt;: As a consideration before marketing a product, market research or testing is usually carried out. &lt;/span&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;This is done, among others, to measure consumer interest, refine ideas, to determine product prices.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;b&gt;Advertising&lt;/b&gt;: The information that has been obtained from the research process can be used to determine sales strategies and create advertising campaigns. &lt;/span&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;But before that, set concrete benchmarks to measure the effectiveness of the advertising campaign.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;span style=&quot;vertical-align: inherit;&quot;&gt;&lt;b&gt;Selling&lt;/b&gt;: Decide where and how you plan to sell your product to customers.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;source&lt;/b&gt;: &lt;a href=&quot;https://www.hadehana.com/2023/07/what-is-marketing.html&quot; target=&quot;_blank&quot;&gt;What is Marketing? Get to Know the Definition, Benefits, and Types!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='https://selaras-searchenginemarketing.blogspot.com/feeds/2940810369683613011/comments/default' title='Posting Komentar'/><link rel='replies' type='text/html' href='https://selaras-searchenginemarketing.blogspot.com/2023/07/definition-types-and-marketing.html#comment-form' title='0 Komentar'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/366707474153016302/posts/default/2940810369683613011'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/366707474153016302/posts/default/2940810369683613011'/><link rel='alternate' type='text/html' href='https://selaras-searchenginemarketing.blogspot.com/2023/07/definition-types-and-marketing.html' title='Definition, Types and Marketing strategies'/><author><name>juragan jogja</name><uri>http://www.blogger.com/profile/14453108885739151848</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIttKE7pWjwBYMa2vsHt4oorvjKnZesnoV6HZWHk9RanFQaMuT_kN3k_k-xvjOOX1XoJxPEUiSWc-ZXCHdO2YlytpIrNhh6Jl6yHPU_CPngZcCujTllyRZ_FAJ0vdQVeTspvnIASvAl6SKc6MBIG1_tRgiIC2WSv2F8uuz1Ly94etQTSDubO-WQULovyCw/s72-c/New%20Project%20(12).jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-366707474153016302.post-6355527975470854621</id><published>2022-04-24T09:36:00.002-07:00</published><updated>2022-04-24T09:39:25.202-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Sem"/><category scheme="http://www.blogger.com/atom/ns#" term="seo"/><title type='text'>Apa Itu Search Engine Marketing</title><content type='html'>&lt;p&gt;Di dunia digital yang semakin kompetitif saat ini, mesin pencari telah menjadi utilitas yang sangat diperlukan di seluruh industri dan institusi, termasuk digital marketing, pendidikan , dan eCommerce . Mesin pencari adalah alat layanan pelanggan yang memungkinkan pengguna online untuk menemukan beragam informasi di internet, termasuk berita, posting blog, dan penawaran merek, dan membuat keputusan berdasarkan informasi. Selain itu, mereka berfungsi sebagai platform marketing yang kuat bagi pemain industri untuk memperluas jangkauan online mereka dan meningkatkan brand awarness.&lt;/p&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA_T5pUSrHcVJFpiu58xXk1Jjla9gruMbujxILBEsbdMDkMxwyLLolMJA0SCxecUG0JIzaf1aSMi6Xls43JbRsjoMR8MxzM9NqYuajHj-jkq4M-kQHeoLZt5EhZ-XrI77tjxLpmDZ1Wn2cUdT97Ye6-1OoSNNw3h-M_CHganFJGlqK7CEZRNgsXYlFmg/s496/pic03.jpg&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img alt=&quot;Apa Itu Search Engine Marketing&quot; border=&quot;0&quot; data-original-height=&quot;360&quot; data-original-width=&quot;496&quot; height=&quot;290&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA_T5pUSrHcVJFpiu58xXk1Jjla9gruMbujxILBEsbdMDkMxwyLLolMJA0SCxecUG0JIzaf1aSMi6Xls43JbRsjoMR8MxzM9NqYuajHj-jkq4M-kQHeoLZt5EhZ-XrI77tjxLpmDZ1Wn2cUdT97Ye6-1OoSNNw3h-M_CHganFJGlqK7CEZRNgsXYlFmg/w400-h290/pic03.jpg&quot; title=&quot;Apa Itu Search Engine Marketing&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p style=&quot;text-align: left;&quot;&gt;&lt;br /&gt;&lt;/p&gt;&lt;h2 style=&quot;text-align: left;&quot;&gt;Apa itu SEM?&lt;/h2&gt;&lt;p&gt;Siapa pun yang memiliki situs web dapat memanfaatkan mesin telusur untuk mempromosikan produk dan layanan mereka dan terhubung dengan pemangku kepentingan utama. Kemungkinan besar Anda telah mempelajari tentang mesin telusur dalam strategi pengoptimalan mesin telusur (SEO) , tetapi Anda mungkin tidak terbiasa dengan peran mereka dalam pemasaran mesin telusur.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;h3 style=&quot;text-align: left;&quot;&gt;Bagaimana Cara SEM Bekerja?&lt;/h3&gt;&lt;p&gt;Mesin pencari menggunakan algoritme untuk menentukan peringkat iklan SEM dan menentukan relevansi pencariannya. Pemasaran mesin telusur berbayar adalah tentang menciptakan strategi pemasaran mesin telusur yang tepat, menawar kata kunci bernilai tinggi, dan terus meningkatkan taktik iklan penelusuran Anda berdasarkan hasil analitik untuk menurunkan pengeluaran iklan Anda dan meningkatkan profitabilitas.&lt;/p&gt;&lt;p&gt;Untuk mengungguli pesaing, strategi marketing mesin telusur yang baik mengikuti pendekatan sistematis untuk iklan penelusuran memiliki 5 unsur:&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;h4 style=&quot;text-align: left;&quot;&gt;1. Riset dan Analisis Kata Kunci&lt;/h4&gt;&lt;p&gt;Perusahaan SEM kami menggunakan alat riset kata kunci canggih, seperti Google Search Console, untuk mengidentifikasi istilah pencarian berkinerja tinggi dan menghilangkan kata kunci negatif dari daftar Anda yang tidak menggunakan anggaran iklan pencarian Anda secara efektif.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;h4 style=&quot;text-align: left;&quot;&gt;2. Pembuatan Iklan dan Pengembangan Halaman Arahan&lt;/h4&gt;&lt;p&gt;Setelah mengidentifikasi kata kunci target, pakar pemasaran mesin pencari membuat iklan berbasis teks untuk ditampilkan di hasil pencarian dan menautkannya ke halaman arahan yang unik dan dioptimalkan. Tujuannya adalah untuk menangkap maksud pencarian awal audiens target dan memindahkan mereka ke bagian bawah saluran penjualan.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;h4 style=&quot;text-align: left;&quot;&gt;3. Pengaturan dan Pelacakan Akun&lt;/h4&gt;&lt;p&gt;Fase ini sangat penting dalam memahami efektivitas strategi pemasaran mesin pencari. Strategi SEM yang baik menjalankan laporan pelacakan prospek untuk melihat apakah mesin telusur yang digunakan mendukung pelacakan konversi.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;h4 style=&quot;text-align: left;&quot;&gt;4. Peluncuran dan Pemantauan Kampanye&lt;/h4&gt;&lt;p&gt;Sekarang setelah mengoptimalkan iklan pemasaran pencarian berbayar, halaman arahan yang dirancang dengan baik dan strategi pemasaran mesin pencari yang kuat, website hampir siap untuk meluncurkan kampanye pemasaran mesin pencari PPC Anda. kelola setelan kampanye Anda, seperti lokasi, bahasa, jaringan, dan perangkat, untuk menentukan bagaimana iklan Anda akan berjalan.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;h4 style=&quot;text-align: left;&quot;&gt;5. Evaluasi dan Analisis&lt;/h4&gt;&lt;p&gt;Membandingkan hasil kampanye dengan sasaran pemasaran penelusuran berbayar Anda adalah kunci untuk mengukur keberhasilan SEM Anda. Lacak dan evaluasi indikator kinerja utama (KPI), termasuk rasio klik-tayang (RKT), Angka Mutu, pangsa tayangan penelusuran, dan biaya per konversi. Hasil analitik memungkinkan untuk mengoptimalkan kampanye pemasaran mesin telusur berbayar Anda berikutnya untuk konversi yang lebih tinggi.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Sekarang setelah Anda mengetahui apa itu pemasaran mesin telusur dan cara kerjanya, langkah selanjutnya adalah menentukan apakah SEM PPC layak untuk investasi Anda.&lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='https://selaras-searchenginemarketing.blogspot.com/feeds/6355527975470854621/comments/default' title='Posting Komentar'/><link rel='replies' type='text/html' href='https://selaras-searchenginemarketing.blogspot.com/2022/04/apa-itu-search-engine-marketing.html#comment-form' title='0 Komentar'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/366707474153016302/posts/default/6355527975470854621'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/366707474153016302/posts/default/6355527975470854621'/><link rel='alternate' type='text/html' href='https://selaras-searchenginemarketing.blogspot.com/2022/04/apa-itu-search-engine-marketing.html' title='Apa Itu Search Engine Marketing'/><author><name>juragan jogja</name><uri>http://www.blogger.com/profile/14453108885739151848</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA_T5pUSrHcVJFpiu58xXk1Jjla9gruMbujxILBEsbdMDkMxwyLLolMJA0SCxecUG0JIzaf1aSMi6Xls43JbRsjoMR8MxzM9NqYuajHj-jkq4M-kQHeoLZt5EhZ-XrI77tjxLpmDZ1Wn2cUdT97Ye6-1OoSNNw3h-M_CHganFJGlqK7CEZRNgsXYlFmg/s72-w400-h290-c/pic03.jpg" height="72" width="72"/><thr:total>0</thr:total></entry></feed>

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