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line 1, column 118: Use of unknown namespace: http://schemas.google.com/blogger/2008 [help]

... r.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2 ...
                                             ^

line 1, column 118: Unable to validate namespace: http://schemas.google.com/g/2005. See the Google Data specification at https://developers.google.com/gdata/docs/1.0/elements [help]

... r.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2 ...
                                             ^

line 1, column 1652: Self reference doesn't match document location [help]

... 16759129/posts/default?redirect=false'/><link rel='alternate' type='text ...
                                             ^

line 1, column 0: style attribute contains potentially dangerous content: --border-color: #ddd; --even-bg-color: #f5f5f5; --even-text-color: var(--text-color); --head-active-bg-color: #049cdb; --head-active-text-color: var(--head-text-color); --head-bg-color: #f5f5f5; --head-text-color: var(--text-color); --hover-bg-color: #f3f3f3; --hover-text-color: var(--text-color); --odd-bg-color: #f5f5f5; --odd-text-color: var(--text-color); --padding: 16px 16px 16px 0; --text-color: #111; background-color: white; border-collapse: collapse; border-spacing: 0px; border: none; clear: both; color: #333333; font-family: "IBM Plex Sans", sans-serif; font-size: 18px; margin: 0px auto 1rem; table-layout: auto; width: 650px; (729 occurrences) [help]
```
<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blog ...
```
line 1, column 0: content should not contain trbidi attribute (19 occurrences) [help]
```
<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blog ...
```

line 10, column 0: Non-html tag: gs (68 occurrences) [help]

(this shows the &lt;gs class=&quot;GINGER_SOFTWARE_mark&quot; ginger_softwar ...

line 28, column 0: content should not contain imageanchor attribute (56 occurrences) [help]
```
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsE ...
```
line 52, column 0: content should not contain ginger_software_uiphraseguid attribute (25 occurrences) [help]
```
But don&#39;t get too excited and go all tag crazy. Facebook&#39;s using som ...
```

Source: http://seof1.blogspot.com/feeds/posts/default

<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-1427651980616759129</id><updated>2024-11-05T18:45:36.894-08:00</updated><category term="SEO"/><category term="Adwords"/><category term="Digital-Marketing"/><category term="Social-Networking"/><category term="Webmaster"/><category term="Analytics"/><category term="Google Digital Marketing"/><category term="Website-Optimizer"/><category term="Facebook-for-Business"/><category term="Re-marketing"/><category term="Adsense"/><category term="Display Advertising"/><category term="Google Search Tricks"/><category term="Google Stop Words"/><category term="Linking-Analytics-Webmaster"/><category term="Pinterest"/><category term="SEO Content Sharing SItes"/><category term="SEO Keywords"/><category term="Website Structure"/><title type='text'>Search Engine Optimization| SEO Tips | Website Optimization</title><subtitle type='html'>Top Secret SEO Tips to make your site Optimized in Search Engine for free with step by step explanation!</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default?redirect=false'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default?start-index=26&max-results=25&redirect=false'/><author><name>Selva</name><uri>http://www.blogger.com/profile/03639047035174092018</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='24' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsxXWmzhzheWQgP3qOlgFreQZOBNSBSDLvxkqeprHqgzHU4uL6SYiTUSOC9_NFzr1XDiJO64s5drbaZh1zRShxOqDjhnfVI95dPDxkEyPZr4vzUBbhgiaIsyqGISiMnw/s220/12_21.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>85</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-2925468418966881027</id><published>2024-09-03T06:56:00.000-07:00</published><updated>2024-09-03T06:56:59.543-07:00</updated><title type='text'>Google local Business Youtube Channels and Videos</title><content type='html'><p>&nbsp;https://www.youtube.com/@rankingacademy/videos</p><p><b>Content for website</b></p><p><b>1.&nbsp;https://www.youtube.com/watch?v=nCuLYrkYFT0</b></p><p><b><br /></b></p></content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/2925468418966881027/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2024/09/google-local-business-youtube-channels.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/2925468418966881027'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/2925468418966881027'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2024/09/google-local-business-youtube-channels.html' title='Google local Business Youtube Channels and Videos'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-8913863265126071215</id><published>2024-08-20T06:04:00.000-07:00</published><updated>2024-08-20T06:04:26.112-07:00</updated><title type='text'>HTACCESS Codes for Redirect</title><content type='html'><p><b>1. Index to Non Index Redirect - Working</b></p><p>RewriteCond %{THE_REQUEST} ^.*/index\.html<br />RewriteRule ^(.*)index.html$ https://yourweb.in/$1 [R=301,L]</p><p><b>2. Similar&nbsp;</b><b>Page 301 Redirect for&nbsp;</b><b>Same Domain Pages&nbsp;</b></p><p>Redirect 301 /oldpage.html /newpage/</p></content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/8913863265126071215/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2024/08/htaccess-codes-for-redirect.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/8913863265126071215'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/8913863265126071215'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2024/08/htaccess-codes-for-redirect.html' title='HTACCESS Codes for Redirect'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-8731702386541392584</id><published>2024-04-15T07:28:00.000-07:00</published><updated>2024-04-15T07:28:40.981-07:00</updated><title type='text'>Search Engine Commands</title><content type='html'><p>&nbsp;</p><table class="tablepress tablepress-id-169 tablepress-responsive tablepress-ahrefs-width-720px" id="tablepress-169" style="--border-color: #ddd; --even-bg-color: #f5f5f5; --even-text-color: var(--text-color); --head-active-bg-color: #049cdb; --head-active-text-color: var(--head-text-color); --head-bg-color: #f5f5f5; --head-text-color: var(--text-color); --hover-bg-color: #f3f3f3; --hover-text-color: var(--text-color); --odd-bg-color: #f5f5f5; --odd-text-color: var(--text-color); --padding: 16px 16px 16px 0; --text-color: #111; background-color: white; border-collapse: collapse; border-spacing: 0px; border: none; clear: both; color: #333333; font-family: &quot;IBM Plex Sans&quot;, sans-serif; font-size: 18px; margin: 0px auto 1rem; table-layout: auto; width: 650px;"><thead style="box-sizing: border-box; word-break: normal;"><tr class="row-1 odd" style="box-sizing: border-box; word-break: normal;"><th class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--head-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--head-text-color); float: none !important; padding-left: 16px; text-align: left; vertical-align: middle; word-break: normal;">Search operator</th><th class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--head-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--head-text-color); float: none !important; padding: var(--padding); text-align: left; vertical-align: middle; word-break: normal;">What it does</th><th class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--head-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--head-text-color); float: none !important; padding: var(--padding); text-align: left; vertical-align: middle; word-break: normal;">Example</th></tr></thead><tbody class="row-hover" style="box-sizing: border-box; word-break: normal;"><tr class="row-2 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">“ ”</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for results that mention a word or phrase.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=%22steve+jobs%22" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">“steve jobs”</a></td></tr><tr class="row-3 odd" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">OR</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for results related to X or&nbsp;Y.&nbsp;</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?&amp;q=jobs+OR+gates" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">jobs OR&nbsp;gates</a></td></tr><tr class="row-4 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">|</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Same as&nbsp;<code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">OR:</code></td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=jobs%7Cgates" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">jobs |&nbsp;gates</a></td></tr><tr class="row-5 odd" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">AND</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for results related to X and&nbsp;Y.&nbsp;</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?&amp;q=jobs+AND+gates" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">jobs AND&nbsp;gates</a></td></tr><tr class="row-6 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">-</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for results that don’t mention a word or phrase.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=jobs+-apple" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">jobs -apple</a></td></tr><tr class="row-7 odd" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">*</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Wildcard matching any word or phrase.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=%22steve+*+apple%22" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">steve *&nbsp;apple&nbsp;</a></td></tr><tr class="row-8 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">( )</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Group multiple searches.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=%28ipad+OR+iphone%29+apple" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">(ipad OR iphone) apple</a></td></tr><tr class="row-9 odd" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">define:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for the definition of a word or phrase.&nbsp;</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=define%3Aentrepreneur" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">define:entrepreneur</a></td></tr><tr class="row-10 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">cache:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Find the most recent cache of a webpage.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://webcache.googleusercontent.com/search?q=cache%3Aapple.com" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">cache:apple.com</a></td></tr><tr class="row-11 odd" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">filetype:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for particular types of files (e.g., PDF).</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=apple+filetype%3Apdf" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">apple filetype:pdf</a></td></tr><tr class="row-12 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">ext:&nbsp;</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Same as&nbsp;<code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">filetype:</code></td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=apple+ext%3Apdf" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">apple ext:pdf</a></td></tr><tr class="row-13 odd" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">site:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for results from a particular website.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=site%3Aapple.com" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">site:apple.com</a></td></tr><tr class="row-14 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">related:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for sites related to a given domain.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=related%3Aapple.com" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">related:apple.com</a></td></tr><tr class="row-15 odd" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">intitle:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for pages with a particular word in the title&nbsp;tag.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=intitle%3Aapple" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">intitle:apple</a></td></tr><tr class="row-16 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">allintitle:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for pages with multiple words in the title&nbsp;tag.&nbsp;</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=allintitle%3Aapple+iphone" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">allintitle:apple iphone</a></td></tr><tr class="row-17 odd" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">inurl:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for pages with a particular word in the&nbsp;URL.&nbsp;</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=inurl%3Aapple" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">inurl:apple</a></td></tr><tr class="row-18 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">allinurl:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for pages with multiple words in the&nbsp;URL.&nbsp;</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=allinurl%3Aapple+iphone" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">allinurl:apple iphone</a></td></tr><tr class="row-19 odd" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">intext:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for pages with a particular word in their content.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=intext%3Aapple" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">intext:apple iphone</a></td></tr><tr class="row-20 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">allintext:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for pages with multiple words in their content.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=allintext%3Aapple+iphone" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">allintext:apple iphone</a></td></tr><tr class="row-21 odd" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">weather:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for the weather in a location.&nbsp;</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=weather%3Asan+francisco" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">weather:san francisco</a></td></tr><tr class="row-22 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">stocks:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for stock information for a ticker.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=stocks%3Aaapl" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">stocks:aapl</a></td></tr><tr class="row-23 odd" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">map:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Force Google to show map results.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=map%3Asilicon+valley" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">map:silicon valley</a></td></tr><tr class="row-24 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">movie:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for information about a&nbsp;movie.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=movie%3Asteve+jobs" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">movie:steve jobs</a></td></tr><tr class="row-25 odd" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">in</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Convert one unit to another.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=$329+in+GBP" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">$329 in&nbsp;GBP</a></td></tr><tr class="row-26 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">source:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for results from a particular source in Google News.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=apple+source%3Athe_verge&amp;tbm=nws" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">apple source:the_verge</a></td></tr><tr class="row-27 odd" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">before:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for results from before a particular date.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=apple+before%3A2007-06-29" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">apple before:2007-06-29</a></td></tr><tr class="row-28 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--hover-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--hover-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">after:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--hover-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--hover-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for results from after a particular date.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--hover-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--hover-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=apple+after%3A2007-06-29" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">apple after:2007-06-29</a></td></tr></tbody></table><p><br /></p><table class="tablepress tablepress-id-170 tablepress-responsive tablepress-ahrefs-width-720px" id="tablepress-170" style="--border-color: #ddd; --even-bg-color: #f5f5f5; --even-text-color: var(--text-color); --head-active-bg-color: #049cdb; --head-active-text-color: var(--head-text-color); --head-bg-color: #f5f5f5; --head-text-color: var(--text-color); --hover-bg-color: #f3f3f3; --hover-text-color: var(--text-color); --odd-bg-color: #f5f5f5; --odd-text-color: var(--text-color); --padding: 16px 16px 16px 0; --text-color: #111; background-color: white; border-collapse: collapse; border-spacing: 0px; border: none; clear: both; color: #333333; font-family: &quot;IBM Plex Sans&quot;, sans-serif; font-size: 18px; margin: 0px auto 1rem; table-layout: auto; width: 650px;"><thead style="box-sizing: border-box; word-break: normal;"><tr class="row-1 odd" style="box-sizing: border-box; word-break: normal;"><th class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--head-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--head-text-color); float: none !important; padding-left: 16px; text-align: left; vertical-align: middle; word-break: normal;">Search operator</th><th class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--head-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--head-text-color); float: none !important; padding: var(--padding); text-align: left; vertical-align: middle; word-break: normal;">What it does</th><th class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--head-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--head-text-color); float: none !important; padding: var(--padding); text-align: left; vertical-align: middle; word-break: normal;">Example</th></tr></thead><tbody class="row-hover" style="box-sizing: border-box; word-break: normal;"><tr class="row-2 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">#..#</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search within a range of numbers.&nbsp;</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=iphone+case+%2450..%2460" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">iphone case $50..$60</a></td></tr><tr class="row-3 odd" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">inanchor:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for pages with backlinks containing specific anchor text.&nbsp;</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=inanchor%3Aapple" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">inanchor:apple</a></td></tr><tr class="row-4 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">allinanchor:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for pages with backlinks containing multiple words in their anchor text.&nbsp;</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=allinanchor%3Aapple+iphone" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">allinanchor:apple iphone</a></td></tr><tr class="row-5 odd" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">AROUND(X)</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for pages with two words or phrases within X words of one another.&nbsp;</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=apple+AROUND(4)" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">apple AROUND(4) iphone</a></td></tr><tr class="row-6 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">loc:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Find results from a given&nbsp;area.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--even-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--even-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">loc:”san francisco” apple</a></td></tr><tr class="row-7 odd" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">location:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Find news from a certain location in Google News.</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--odd-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--odd-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=loc:%22san+francisco%22+apple" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">location:”san francisco” apple</a></td></tr><tr class="row-8 even" style="box-sizing: border-box; word-break: normal;"><td class="column-1" style="background-attachment: initial; background-clip: initial; background-color: var(--hover-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--hover-text-color); float: none !important; padding-left: 16px; position: relative; vertical-align: top; word-break: normal;"><code style="background-color: #f9f2f4; border-radius: 4px; box-sizing: border-box; color: #c7254e; font-family: Menlo, Monaco, Consolas, &quot;Courier New&quot;, monospace; font-size: 16.2px; padding: 2px 4px; word-break: normal;">daterange:</code></td><td class="column-2" style="background-attachment: initial; background-clip: initial; background-color: var(--hover-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--hover-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;">Search for results from a particular date&nbsp;range.&nbsp;</td><td class="column-3" style="background-attachment: initial; background-clip: initial; background-color: var(--hover-bg-color); background-image: initial; background-origin: initial; background-position: 0px 0px; background-repeat: initial; background-size: initial; border: none; box-sizing: initial; color: var(--hover-text-color); float: none !important; padding: var(--padding); position: relative; vertical-align: top; word-break: normal;"><a href="https://www.google.com/search?q=steve+jobs+daterange%3A11278-13278" rel="noopener" style="background-color: transparent; box-sizing: border-box; color: #054ada; overflow-wrap: break-word; text-decoration-line: none; transition: all 0.33s ease-out 0s; word-break: normal;" target="_blank">daterange:11278-13278</a></td></tr></tbody></table></content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/8731702386541392584/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2024/04/search-engine-commands.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/8731702386541392584'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/8731702386541392584'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2024/04/search-engine-commands.html' title='Search Engine Commands'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-363653534840518182</id><published>2024-04-15T07:25:00.000-07:00</published><updated>2024-04-15T07:25:00.446-07:00</updated><title type='text'>Google Algorithm Updates </title><content type='html'><p>&nbsp;</p><p>https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history</p></content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/363653534840518182/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2024/04/google-algorithm-updates.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/363653534840518182'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/363653534840518182'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2024/04/google-algorithm-updates.html' title='Google Algorithm Updates '/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-5971003609209204020</id><published>2024-04-15T07:17:00.000-07:00</published><updated>2024-04-15T07:17:27.616-07:00</updated><title type='text'>SEO Basic to Advance Syllabus </title><content type='html'><p>&nbsp;</p><p><b>Basic &amp; Advanced SEO Course Syllabus</b></p><p><b>Basic SEO</b></p><p><b>SEO Basics &amp; Background</b></p><p> Understanding domain/website &amp; how they work</p><p> Types of websites &amp; their importance</p><p> Basics of world wide web (www) / Internet</p><p> What is Internet Marketing/ Digital Marketing?</p><p> Types of Internet Marketing &amp; their importance</p><p> Introduction to Search Engines &amp; their importance</p><p> Economical &amp; Social Impact of Major Search Engines</p><p> How Search Engines Work?</p><p> Search Engines Algorithms &amp; Architecture</p><p> Introduction to Google Search Engine</p><p> Understanding Search Engine Result Pages (SERPs)</p><p> Basic &amp; Advance Search Commands/Operators</p><p> Google Search Algorithm &amp; its Capabilities/Functions</p><p> Page Rank Technology &amp; it’s impact in Ranking Calculation</p><p> Introduction to Google Algorithm Updates</p><p><br /></p><p><b>SEO Project - Requirements &amp; Targets</b></p><p> Discuss and Finalize Client business targets</p><p> Based on Client’s business targets, prepare SEO project requirements</p><p> Based on Target, finalize client’s products/services/primary keywords</p><p><br /></p><p><b>SEO Module 1</b></p><p>Initial Website Analysis &amp; Competitor Analysis</p><p> Complete Website Analysis (On-Page &amp; Off-Page)</p><p> Fix Critical Issues</p><p> Cleanup Spam backlinks - Link Profile Cleanup</p><p><br /></p><p><b>Keyword Research, Analysis &amp; Clustering</b></p><p>Introduction to Keyword Research</p><p> Types of Keywords and their impact on SERPs</p><p> How to find successful keywords to meet project targets</p><p> How to Use Free &amp; Premium Keyword Research Tools</p><p> 3 Powerful techniques of Keyword Research</p><p> Filter, Cluster &amp; Finalize keywords for the project</p><p> Leveraging long tail &amp; Geo intent keywords</p><p> Q &amp; A session</p><p><br /></p><p><b>Advanced SEO</b></p><p><b>SEO Module 2</b></p><p><b>On-Page / On-Site SEO</b></p><p> SEO friendly website design &amp; development</p><p> SEO friendly site structure &amp; siloing</p><p> Understanding HTML needed for SEO</p><p> How to ensure usable, crawlable &amp; indexable site structure</p><p> What you should know about On-site optimization</p><p> Importance of On-page SEO &amp; it’s weightage in Google Ranking</p><p> Keywords in Domain Name Vs Branding</p><p><br /></p><p><b>On-Page SEO Activities</b></p><p> Title Tag optimization</p><p> Meta description tag optimization</p><p> Filename optimization</p><p> SEO friendly URL structure</p><p> Canonical Tags optimization</p><p> Website speed optimization with the help of development team</p><p> Robots.txt optimization</p><p> Sitemap.xml optimization</p><p> Integrating keywords throughout webpage</p><p> Keyword density management</p><p> Using keywords in H1, H2, H3…H6 tags</p><p> Image tag optimization (Alt)</p><p> Rich media optimization (video)</p><p> Using keywords in Content</p><p> Content duplicate check and fix</p><p> Content optimization – How to find high quality content</p><p> Understanding quality content, engaging content, value added content &amp;</p><p>converting content.</p><p> Optimizing internal links</p><p> Outgoing links optimization</p><p>301 Url redirection</p><p> 404 error page optimization</p><p> W3C validation</p><p> Usage of frames / iframes and their impact</p><p> Header &amp; Footer optimization</p><p> Heat map optimization</p><p> On-Page SEO best practices</p><p> Q &amp; A session</p><p><br /></p><p><b>SEO Module 3</b></p><p><b>Off-Page / Off-Site SEO</b></p><p> Introduction to Off-Page SEO</p><p> Importance of Off-Page SEO &amp; it’s weightage in Search Rankings</p><p> Introduction to Link building</p><p> How links/ backlinks effect search engine rankings</p><p> How to build effective link building strategy to get Top 10 rankings on Google,</p><p>Yahoo &amp; Bing</p><p> Types of backlinks</p><p> Most powerful backlinks that Google don’t want you to know</p><p> How to avoid Google penalties and build future compatible links</p><p> How to recover from Google spam penalties</p><p> Nofollow Vs Dofollow links</p><p> Installing Google Analytics</p><p> Installing Google webmaster tools</p><p> Types of Linking methods – Do’s &amp; Don’ts</p><p> Analyzing overall backlink profile</p><p> What is natural backlink profile and its importance?</p><p> XML sitemap submission and indexing on major search engines (Google, Yahoo,</p><p>Bing)</p><p> White Hat, Grey Hat &amp; Black Hat links – Do’s and Don’ts</p><p> How to use free tools for link building</p><p> Using premium tools for advanced link building (Ahres, SEMrush, majestic)</p><p> What are quality backlinks and how to build them?</p><p> Scalable Vs Non-Scalable backlinks</p><p> Importance of website submission to search engines</p><p> Web directory backlinks optimization</p><p> Free links Vs Paid links</p><p> How to do guest blog posting for quality backlinks</p><p> Using third party blogs for links and traffic</p><p> Google maps &amp; local business listings</p><p> Blog commenting links optimization</p><p> Forum backlinks optimization</p><p><br /></p><p><b>Free classifieds links optimization</b></p><p> Article directory links optimization</p><p> Social bookmarking links optimization</p><p> Web2.0 links optimization</p><p> Press release backlinks optimization</p><p> Videos creation and link building</p><p> Pdf creation and link building</p><p> RSS feed creation, submission and optimization</p><p> Blog creation and targeting for desired keyword ranking</p><p> Social media optimization - Facebook, Twitter, Google+, LinkedIn, Pinterest,</p><p>Instagram, etc.</p><p> Off-Page SEO best practices</p><p> Q &amp; A session</p><p><br /></p><p><b>SEO for Content Management Systems (CMSs)</b></p><p> SEO for Static Sites Vs Dynamic Sites</p><p> SEO for WordPress powered sites</p><p> SEO for Joomla powered sites</p><p> SEO for Drupal powered sites</p><p> SEO for Blogger/BlogSpot sites</p><p> SEO for flash websites</p><p> SEO for any website</p><p> Q &amp; A</p><p><br /></p><p><b>SEO Related Training</b></p><p> Google Adsense</p><p> Basics of Google Ads (formerly Google Adwords)</p><p> Affiliate marketing</p><p> Youtube and video marketing</p><p> Q &amp; A</p><p><br /></p><p><b>Tracking &amp; Reporting</b></p><p> Tracking target keyword ranking on Google, Yahoo &amp; Bing.</p><p> Introduction to Google Analytics</p><p> Generating various types of reports</p><p> Report website visitors, geo, traffic sources, time spent, bounce rate and more</p><p> Q &amp; A</p><p><br /></p><p><b>SEO Module 4</b></p><p><b>Complete Google Algorithm Updates – Objectives &amp; Impact</b></p><p> "Medic" Core Update — August 1, 2018</p><p> Chrome Security Warnings (Full Site) — July 24, 2018</p><p>Mobile Speed Update — July 9, 2018</p><p> Video Carousels — June 14, 2018</p><p> Snippet Length Drop — May 13, 2018</p><p> Unnamed Core Update — April 17, 2018</p><p> Mobile-First Index Roll-out — March 26, 2018</p><p> Zero-result SERP Test — March 14, 2018</p><p> "Brackets" Core Update — March 8, 2018</p><p> Snippet Length Increase — November 30, 2017</p><p> Chrome Security Warnings (Forms) — October 17, 2017</p><p> Google Jobs — June 20, 2017</p><p> Intrusive Interstitial Penalty — January 10, 2017</p><p> Penguin 4.0, Phase 1 — September 27, 2016</p><p> Penguin 4.0 Announcement — September 23, 2016</p><p> Mobile-friendly 2 — May 12, 2016</p><p> AdWords Shake-up — February 23, 2016</p><p> RankBrain* — October 26, 2015</p><p> Panda 4.2 (#28) — July 17, 2015</p><p> The Quality Update — May 3, 2015</p><p> Mobile Update AKA "Mobilegeddon" — April 22, 2015</p><p> Pigeon Expands (UK, CA, AU) — December 22, 2014</p><p> Penguin Everflux — December 10, 2014</p><p> Pirate 2.0 — October 21, 2014</p><p> Penguin 3.0 — October 17, 2014</p><p> "In The News" Box — October 1, 2014</p><p> Panda 4.1 (#27) — September 23, 2014</p><p> Authorship Removed — August 28, 2014</p><p> HTTPS/SSL Update — August 6, 2014</p><p> Pigeon — July 24, 2014</p><p> Authorship Photo Drop — June 28, 2014</p><p> Payday Loan 3.0 — June 12, 2014</p><p> Panda 4.0 (#26) — May 19, 2014</p><p> Payday Loan 2.0 — May 16, 2014</p><p> Page Layout #3 — February 6, 2014</p><p> Penguin 2.1 (#5) — October 4, 2013</p><p> Hummingbird — August 20, 2013</p><div><br /></div></content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/5971003609209204020/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2024/04/seo-basic-to-advance-syllabus.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/5971003609209204020'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/5971003609209204020'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2024/04/seo-basic-to-advance-syllabus.html' title='SEO Basic to Advance Syllabus '/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-8819080872191392007</id><published>2022-06-11T03:36:00.006-07:00</published><updated>2022-06-11T03:36:49.670-07:00</updated><title type='text'>Answer the Public Tool to Find Blog Topic</title><content type='html'><p>&nbsp;Get any kind of blog topic just by searching for the main single term keyword</p><p><br /></p><p>https://answerthepublic.com/</p></content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/8819080872191392007/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2022/06/answer-public-tool-to-find-blog-topic.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/8819080872191392007'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/8819080872191392007'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2022/06/answer-public-tool-to-find-blog-topic.html' title='Answer the Public Tool to Find Blog Topic'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-7825895979479741858</id><published>2015-02-27T23:02:00.000-08:00</published><updated>2015-02-27T23:02:15.855-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Adwords"/><title type='text'>Adwords Tools and Training Links</title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<a href="http://adwordsagency.blogspot.com/">http://adwordsagency.blogspot.com/</a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="http://adwordsagency.blogspot.com/2011/10/5-ways-audience-solutions-can-super.html">http://adwordsagency.blogspot.com/2011/10/5-ways-audience-solutions-can-super.html</a></div>
<div class="MsoNormal">
<a href="http://www.google.com/ads/preferences/">http://www.google.com/ads/preferences/</a>
(this shows the <gs class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="376ad372-71c0-46d1-a8a6-86cdf46fe719" id="5b37be32-74fd-4952-b1ce-0bf5d66144c6">people</gs> interest based on the <gs class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="376ad372-71c0-46d1-a8a6-86cdf46fe719" id="0e79e56d-9816-4617-b06b-3fb74b804ca0">people</gs> usage)</div>
<div class="MsoNormal">
<a href="http://www.google.com/ads/agency/toolkit.html">http://www.google.com/ads/agency/toolkit.html</a>
(agency tool)</div>
<div class="MsoNormal">
<a href="http://www.aboutads.info/choices/">http://www.aboutads.info/choices/</a>
(sites placed cookies)</div>
<br />
<div class="MsoNormal">
<a href="http://www.google.com/adsense/support/bin/answer.py?answer=100557">http://www.google.com/adsense/support/bin/answer.py?answer=100557</a>
(cookie)</div>
</div>
</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/7825895979479741858/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2015/02/adwords-tools-and-training-links.html#comment-form' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/7825895979479741858'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/7825895979479741858'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2015/02/adwords-tools-and-training-links.html' title='Adwords Tools and Training Links'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-6893978954798679212</id><published>2014-10-05T02:04:00.002-07:00</published><updated>2014-10-05T02:04:10.243-07:00</updated><title type='text'>Do Offline Promotions to Promote Everywhere</title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: large;">Different Offline promotion resources that can be utilized without spending any additional expense</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">1] Offline Promotions in Sign boards and Company vehicles</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEHG93Jmchh_vUS2IevQ0CFzJtU6CIdfzDU659AYWkfDTVO0zE1vctpBwGt2EekeNpkoS40lkZyvOEWA_p3G31TwtPIbYhUzxxoOG75tvfWao1vBRPKEdpojR9eUf8E3Mr53dQUwBg-yM/s1600/01.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEHG93Jmchh_vUS2IevQ0CFzJtU6CIdfzDU659AYWkfDTVO0zE1vctpBwGt2EekeNpkoS40lkZyvOEWA_p3G31TwtPIbYhUzxxoOG75tvfWao1vBRPKEdpojR9eUf8E3Mr53dQUwBg-yM/s1600/01.png" height="340" width="640" /></a></div>
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<span style="font-size: large;">2]&nbsp;</span><span style="font-size: large;">Offline Promotions&nbsp;</span><span style="font-size: large;">in Product boxes, Containers, and Shopping bags</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9t66dEiwtWAoQS2macv8cDdmJ9FfkpRx9Ms6ORdW0iO03bJGv5FbzQTGeBfk5MIdMK1wqv6mzU_Kyeu3SjoA-6lGWbGdX33IvzD610g2Ub493vRS2PjDO6tAsAbymDGCjo6lOk3zhM6w/s1600/02.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9t66dEiwtWAoQS2macv8cDdmJ9FfkpRx9Ms6ORdW0iO03bJGv5FbzQTGeBfk5MIdMK1wqv6mzU_Kyeu3SjoA-6lGWbGdX33IvzD610g2Ub493vRS2PjDO6tAsAbymDGCjo6lOk3zhM6w/s1600/02.png" height="346" width="640" /></a></div>
&nbsp;<span style="font-size: large;">3]&nbsp;</span><span style="font-size: large;">Offline Promotions&nbsp;</span><span style="font-size: large;">in Estimates, Invoices, and Receipt</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlN5J3e0E9adL-7TTB1j6rQnej7dstUZE3viHVzTVtm_PtYz4SlxSCu7HBmLeXkxSERcR4DhJ-cmp0j1x6HHlbYdLOk8jHhxOiAnCSKrqLMTG9i5JwftDyYY_xCDSgaPmFBwTIebTcVl8/s1600/03.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlN5J3e0E9adL-7TTB1j6rQnej7dstUZE3viHVzTVtm_PtYz4SlxSCu7HBmLeXkxSERcR4DhJ-cmp0j1x6HHlbYdLOk8jHhxOiAnCSKrqLMTG9i5JwftDyYY_xCDSgaPmFBwTIebTcVl8/s1600/03.png" height="340" width="640" /></a></div>
<span style="font-size: large;">4]&nbsp;</span><span style="font-size: large;">Offline Promotions in News papers, Magazines, Email&nbsp;</span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfOgMiUhqgLI-2v9i3aaEvv5eN_9n-XnTIw7TOKiu6T7FFQbwRiUn7xiMW9bQAW2i4U05awV2tD_8LG9hhKxPqq6pz4tzonaFodR5pNxnHWzxmvaN9B-2Dnl0hgTYGlly4Lylf93pfRN8/s1600/04.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfOgMiUhqgLI-2v9i3aaEvv5eN_9n-XnTIw7TOKiu6T7FFQbwRiUn7xiMW9bQAW2i4U05awV2tD_8LG9hhKxPqq6pz4tzonaFodR5pNxnHWzxmvaN9B-2Dnl0hgTYGlly4Lylf93pfRN8/s1600/04.png" height="348" width="640" /></a></div>
&nbsp;<span style="font-size: large;">4]&nbsp;</span><span style="font-size: large;">Offline Promotions in Business Cards, Email Signature</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh37fyf3MjevMLUfw6Vk23XimYJakwXL_ZIJytv9SEZzc8-QhUVmRUDhauavesfiGGy3Ro4ZB7I3JZ-wZ_cwzofRHoXUh-FvmZXDObyNnlkdK2ckOVxCl7hVTCB84s_CcLgkYaWtfG0zZM/s1600/05.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh37fyf3MjevMLUfw6Vk23XimYJakwXL_ZIJytv9SEZzc8-QhUVmRUDhauavesfiGGy3Ro4ZB7I3JZ-wZ_cwzofRHoXUh-FvmZXDObyNnlkdK2ckOVxCl7hVTCB84s_CcLgkYaWtfG0zZM/s1600/05.png" height="346" width="640" /></a></div>
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</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/6893978954798679212/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2014/10/do-offline-promotions-to-promote.html#comment-form' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/6893978954798679212'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/6893978954798679212'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2014/10/do-offline-promotions-to-promote.html' title='Do Offline Promotions to Promote Everywhere'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEHG93Jmchh_vUS2IevQ0CFzJtU6CIdfzDU659AYWkfDTVO0zE1vctpBwGt2EekeNpkoS40lkZyvOEWA_p3G31TwtPIbYhUzxxoOG75tvfWao1vBRPKEdpojR9eUf8E3Mr53dQUwBg-yM/s72-c/01.png" height="72" width="72"/><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-164950968596198139</id><published>2014-06-21T01:51:00.001-07:00</published><updated>2014-06-21T01:51:37.767-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Facebook-for-Business"/><category scheme="http://www.blogger.com/atom/ns#" term="Social-Networking"/><title type='text'>Tragging Similar Brand Rewarded both followers - Facebook</title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
Facebook announced that they'll be rewarding brands that tag other brands in their updates by potentially showing that update to not just your own page's fans and followers -- but the tagged brand's fans and followers, too.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaGveEI_oTQTt54dFE4JnwoPLAT9LFLkS4AkUbX5EHIJPwi9uPcPrcT1J2C4dLLcgzsDbPmvoy7Ehd9L0q2GhCuDDpsDFCMgkQGWOCdiWJFBdhStLpMAVfmNKziag4nX5zZFqbypD6ZSg/s1600/Mention+other+brand+in+FB+Status.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaGveEI_oTQTt54dFE4JnwoPLAT9LFLkS4AkUbX5EHIJPwi9uPcPrcT1J2C4dLLcgzsDbPmvoy7Ehd9L0q2GhCuDDpsDFCMgkQGWOCdiWJFBdhStLpMAVfmNKziag4nX5zZFqbypD6ZSg/s1600/Mention+other+brand+in+FB+Status.png" /></a></div>
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So that update could potentially show up to fans and followers of both HubSpot and Evernote in the News Feed. Even HubSpot fans and followers that don't Like or follow Evernote, and vice versa.<br />
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But don't get too excited and go all tag crazy. Facebook's using some common sense to determine whether your fans and followers would actually want to see something <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="5e6607e1-385f-4c74-93bd-8b09e90977b2" id="047d805b-9c8f-40bd-b90e-3d0692f92bf6">another</span> brand tags you in. Let's use that embedded post above as an example. If a lot of people who Like or follow HubSpot also Like or follow Evernote, Facebook recognizes that the two pages are connected in some way -- and if a lot of people who Like or follow HubSpot and Evernote also Like or follow that post up there, then Facebook thinks maybe that it's a good choice to show to Evernote's audience.<br />
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</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/164950968596198139/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2014/06/tragging-similar-brand-rewarded-both.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/164950968596198139'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/164950968596198139'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2014/06/tragging-similar-brand-rewarded-both.html' title='Tragging Similar Brand Rewarded both followers - Facebook'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaGveEI_oTQTt54dFE4JnwoPLAT9LFLkS4AkUbX5EHIJPwi9uPcPrcT1J2C4dLLcgzsDbPmvoy7Ehd9L0q2GhCuDDpsDFCMgkQGWOCdiWJFBdhStLpMAVfmNKziag4nX5zZFqbypD6ZSg/s72-c/Mention+other+brand+in+FB+Status.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-1783254040133545315</id><published>2014-06-13T07:13:00.000-07:00</published><updated>2014-06-13T07:13:11.131-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Facebook-for-Business"/><category scheme="http://www.blogger.com/atom/ns#" term="Social-Networking"/><title type='text'>Share company’s updates using FB Milestone</title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
<span style="background-color: white; color: #333333; font-family: 'Open Sans', sans-serif; font-size: 18px; line-height: 29.25px;">You’ve simply shared links and updates that get buried and disappear into oblivion in a matter of days, if not hours.</span><br />
<span style="background-color: white; color: #333333; font-family: 'Open Sans', sans-serif; font-size: 18px; line-height: 29.25px;"><br /></span>
<div style="background-color: white; border: 0px; color: #333333; font-family: 'Open Sans', sans-serif; font-size: 18px; line-height: 29.25px; margin-bottom: 1.25rem; padding: 0px; vertical-align: baseline;">
Facebook Timeline for Pages gives you the ability to add Milestones to the past. You could feature things like:</div>
<ul class="list-1" style="background-color: white; border: 0px; color: #333333; font-family: 'Open Sans', sans-serif; font-size: 18px; line-height: 29.25px; margin: 0px 0px 1.625rem; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; line-height: 1.625; list-style-type: disc; margin: 0px 0px 0px 2.5rem; padding: 0px; vertical-align: baseline;">When the company was founded</li>
<li style="border: 0px; line-height: 1.625; list-style-type: disc; margin: 0px 0px 0px 2.5rem; padding: 0px; vertical-align: baseline;">When the company made its first dollar</li>
<li style="border: 0px; line-height: 1.625; list-style-type: disc; margin: 0px 0px 0px 2.5rem; padding: 0px; vertical-align: baseline;">Company switches to a new logo</li>
<li style="border: 0px; line-height: 1.625; list-style-type: disc; margin: 0px 0px 0px 2.5rem; padding: 0px; vertical-align: baseline;">Company opened a new location</li>
<li style="border: 0px; line-height: 1.625; list-style-type: disc; margin: 0px 0px 0px 2.5rem; padding: 0px; vertical-align: baseline;">Company went public</li>
<li style="border: 0px; line-height: 1.625; list-style-type: disc; margin: 0px 0px 0px 2.5rem; padding: 0px; vertical-align: baseline;">Company switched ownership</li>
</ul>
<div>
<span style="color: #333333; font-family: Open Sans, sans-serif; font-size: medium;"><span style="line-height: 29.25px;">http://www.jonloomer.com/2012/03/02/facebook-timeline-for-pages-adding-milestones/</span></span></div>
</div>
</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/1783254040133545315/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2014/06/share-companys-updates-using-fb.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/1783254040133545315'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/1783254040133545315'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2014/06/share-companys-updates-using-fb.html' title='Share company’s updates using FB Milestone'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-6519554352181336679</id><published>2014-05-30T07:07:00.001-07:00</published><updated>2014-06-13T00:29:01.193-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Adwords"/><title type='text'>Google Search Ads - Search Advertising Chapter 5</title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: large;">Report you can Analyze with -&nbsp;</span><br />
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<b>Keywords and Placement</b> - Identify the keywords performance that generate most traffic and conversions<br />
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<b>Ad performance Report</b> - View the performance of your Ad, can compare different ad formats, and optimize ads based on high performance ads<br />
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<b>URL Performance - </b>Find which landing page URL is performing well<br />
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<b>Ad Group - </b>Find the ad group that delivers the greatest value<br />
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<b>Campaigns Report - </b>Compare campaigns, &nbsp;budget allocation for campaigns<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgESxXwZVO_f2FU8bfvZGnYcC34wG5tf_szCO4IJ6bvS3mn-LDofli6k3XcGmtZ8rfxKyl0eFQRF3JVEGk0-PE-F-p7Urgg3uuYfN9QjLBN5366cDCwWpKyiyCYZ_GBe85NhSUJj9ZSMZE/s1600/Adwords+Report+Type.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgESxXwZVO_f2FU8bfvZGnYcC34wG5tf_szCO4IJ6bvS3mn-LDofli6k3XcGmtZ8rfxKyl0eFQRF3JVEGk0-PE-F-p7Urgg3uuYfN9QjLBN5366cDCwWpKyiyCYZ_GBe85NhSUJj9ZSMZE/s1600/Adwords+Report+Type.png" height="408" width="640" /></a></div>
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<span style="font-size: large;">Campaigns tab give three valuable data</span><br />
1] <b>Keywords Analysis</b><br />
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<ul style="text-align: left;">
<li>What search terms will shows your ad</li>
<li>Which keywords give you leads</li>
<li>Analyze the search terms and match type</li>
<li>Get the quality score information of your ads</li>
</ul>
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2] <b>Ads Analysis</b><br />
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<ul style="text-align: left;">
<li>How's your ad performing</li>
<li>What else we can improve with the performing ad data</li>
</ul>
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3] <b>Network Analysis</b></div>
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<ul style="text-align: left;">
<li>Your ad is performing in search or display network</li>
<li>Where are in your display network your ads are running</li>
<li>In the options automatic and manual placements which sites you will choose to show your ad</li>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHqNOoT8L5MGLzX6pyqabg0GPKClM_a3klovd1MC8gGws8w1jKvviyzDAjwTCWG2T4nnee43gxId4Pi7_W4jWBrVbZ6E7cM1memW_MsEsNEgX_17AlS60dNN9W1i3QkzL_I0ZqrHTwjeQ/s1600/Campaign+Tab.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHqNOoT8L5MGLzX6pyqabg0GPKClM_a3klovd1MC8gGws8w1jKvviyzDAjwTCWG2T4nnee43gxId4Pi7_W4jWBrVbZ6E7cM1memW_MsEsNEgX_17AlS60dNN9W1i3QkzL_I0ZqrHTwjeQ/s1600/Campaign+Tab.png" height="344" width="640" /></a></div>
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<span style="font-size: large;">Types of Search Optimization</span><b>Optimization for traffic</b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8iUgSGqRn_7C69GU-OH2CXKFuc_xyKM7YiORGSO5bHhLtRkzEjkhTldzBikH0xBecmLh5wTe8RMlZ1HNkFgDRyjlq_STjTxKbGVhw87bkOblGRFp3cfB-UfMWMTCfnrFjpkFU2ECr8gs/s1600/Optimization+for+traffic.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8iUgSGqRn_7C69GU-OH2CXKFuc_xyKM7YiORGSO5bHhLtRkzEjkhTldzBikH0xBecmLh5wTe8RMlZ1HNkFgDRyjlq_STjTxKbGVhw87bkOblGRFp3cfB-UfMWMTCfnrFjpkFU2ECr8gs/s1600/Optimization+for+traffic.png" height="396" width="640" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheJEA3jtaVYRyubiYK6IdPh0C23kvMXO0ZDMgZmo38Fi8zVXyEmIKUGiZiLx1Rbm053EcIbILPdZ7vEvu0KsvkJyUtaspGP_ZpvBBzUEUNdCYfG6kG84j6UD6paYgsQbTpNUT0gT8l02o/s1600/Keyword+tips.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheJEA3jtaVYRyubiYK6IdPh0C23kvMXO0ZDMgZmo38Fi8zVXyEmIKUGiZiLx1Rbm053EcIbILPdZ7vEvu0KsvkJyUtaspGP_ZpvBBzUEUNdCYfG6kG84j6UD6paYgsQbTpNUT0gT8l02o/s1600/Keyword+tips.png" height="326" width="640" /></a></div>
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<b><span style="font-size: large;">Industry terms and&nbsp;Synonyms for Keyword including Regional Terms and Nick names</span></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE2uemhMomY61XMUhsQyYaKkzsVE8oWiZxdQEMTOdG7eIqM4hrwJCuc_L-X6-8VS4iwDcNyI1m_GIPsLhS2Y1ahSSqv-RfldDLWE9RTJz8_MD9rXMjLTcBOSfsM2g-udcBWhjfpgPI24c/s1600/Industry+Specific+Terms.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE2uemhMomY61XMUhsQyYaKkzsVE8oWiZxdQEMTOdG7eIqM4hrwJCuc_L-X6-8VS4iwDcNyI1m_GIPsLhS2Y1ahSSqv-RfldDLWE9RTJz8_MD9rXMjLTcBOSfsM2g-udcBWhjfpgPI24c/s1600/Industry+Specific+Terms.jpg" height="410" width="640" /></a></div>
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</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/6519554352181336679/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2014/05/google-search-ads-search-advertising_30.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/6519554352181336679'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/6519554352181336679'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2014/05/google-search-ads-search-advertising_30.html' title='Google Search Ads - Search Advertising Chapter 5'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgESxXwZVO_f2FU8bfvZGnYcC34wG5tf_szCO4IJ6bvS3mn-LDofli6k3XcGmtZ8rfxKyl0eFQRF3JVEGk0-PE-F-p7Urgg3uuYfN9QjLBN5366cDCwWpKyiyCYZ_GBe85NhSUJj9ZSMZE/s72-c/Adwords+Report+Type.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-34921131694037026</id><published>2014-05-27T07:49:00.000-07:00</published><updated>2014-06-04T02:03:58.913-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Adwords"/><title type='text'>Google Search Ads - Search Advertising Chapter 4</title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: large; text-align: left;">1] Adwords Ad Preview Tool - </span><span style="text-align: left;">There will be a conflict from client and your system when viewing the ad in search engine, may be due to cookies or ad may not displayed while you are searching.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivbPpASduCSOvQUJIPZ6PKDi9EpiLpXC1I3U11pRSuS6-FNdCMM2rdziBctM64knDOicL5ctq6XXrVQi8twdWYDrDcrVT8ArQl82hy4VHXi4c5cCkpC9bSPEEKmOFdFwR6fMJeu16XImQ/s1600/Ad+Preview+Tool.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivbPpASduCSOvQUJIPZ6PKDi9EpiLpXC1I3U11pRSuS6-FNdCMM2rdziBctM64knDOicL5ctq6XXrVQi8twdWYDrDcrVT8ArQl82hy4VHXi4c5cCkpC9bSPEEKmOFdFwR6fMJeu16XImQ/s1600/Ad+Preview+Tool.png" height="264" width="640" /></a></div>
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Just searching&nbsp;&nbsp;every time in&nbsp;Google may have negative impact on ad impressions<br />
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<span style="font-size: large;">2] Can't see my ad - This may be due to&nbsp;</span><br />
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<li>Low quality score</li>
<li>If broad match keyword in two places in account, ads will show for only one keyword which got Highest Cost per Click and Good Quality Score</li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixnEPS-de2fUEIuSB_biMsnOkEYHnXVGFngs5evlMwDHcS2wJXUq_R2PoS-C_a22i3a3n3AQwHdJPYnd_iJNA0qER2LW6qIbd_zXGl-CSP5Wfk6Bei2igmzWP-1mYalIN-ZDJN0zgKlUU/s1600/cant+see+my+ad.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixnEPS-de2fUEIuSB_biMsnOkEYHnXVGFngs5evlMwDHcS2wJXUq_R2PoS-C_a22i3a3n3AQwHdJPYnd_iJNA0qER2LW6qIbd_zXGl-CSP5Wfk6Bei2igmzWP-1mYalIN-ZDJN0zgKlUU/s1600/cant+see+my+ad.png" height="440" width="640" /></a></div>
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<span style="font-size: large;">3] Ad Extension - Ad extensions are added for free and charged in the same way as standard ad</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCq65Ermvl19C3xHmTuoRjqUZlP-i6xyYALtUAETDB3RTuMtPsgE_0ReOYj1OzZ3nxGXhbR_5z_hMBIMKW_fRlgFVgppQKP_LW3G3yRQp_8UyOx0_qJQrEaMRSWvbNPi_GQJelDGzL1p0/s1600/ad+extensions.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCq65Ermvl19C3xHmTuoRjqUZlP-i6xyYALtUAETDB3RTuMtPsgE_0ReOYj1OzZ3nxGXhbR_5z_hMBIMKW_fRlgFVgppQKP_LW3G3yRQp_8UyOx0_qJQrEaMRSWvbNPi_GQJelDGzL1p0/s1600/ad+extensions.png" height="292" width="640" /></a></div>
<span style="font-size: large;">4] Your Site Link Ad Extension might not show because</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiJThaCWmKje1A1QK7h9aN82R-3YGPybUfHGPPUl44HqZ2ekFJDCZ7kn65Q12-qAd2i8nPVmGzT_YXhhIvevSDQv5gQM9KeW_8TX3U9XmvwjcJ2aemsEgfQhDbhgK8sTEGItcIHQSl8P0/s1600/troubleshooting+ad+sitelinks.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiJThaCWmKje1A1QK7h9aN82R-3YGPybUfHGPPUl44HqZ2ekFJDCZ7kn65Q12-qAd2i8nPVmGzT_YXhhIvevSDQv5gQM9KeW_8TX3U9XmvwjcJ2aemsEgfQhDbhgK8sTEGItcIHQSl8P0/s1600/troubleshooting+ad+sitelinks.png" height="386" width="640" /></a></div>
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<span style="font-size: large;">4.1] Creating Site-Links</span><br />
<span style="font-size: large;">* 10 Site Links can be added</span><br />
<span style="font-size: large;">* Up-to&nbsp;6 links will be shown in search result</span><br />
<span style="font-size: large;">* Links are picked based on the relevant search query</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1uxFdETLyXanWXoxtNL7uGj6mBM56vdmD1aE1ov0Eay-7KcauAjoHb8oo97uLXr9M19DqeMrFgXPyruvBFPr3zPMqBdlwoylSauO9qSo5cFxJr4ZWKOhP6m0b2fM_BeNGDWdPRZPUSk0/s1600/adding+site+links.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1uxFdETLyXanWXoxtNL7uGj6mBM56vdmD1aE1ov0Eay-7KcauAjoHb8oo97uLXr9M19DqeMrFgXPyruvBFPr3zPMqBdlwoylSauO9qSo5cFxJr4ZWKOhP6m0b2fM_BeNGDWdPRZPUSk0/s1600/adding+site+links.png" height="398" width="640" /></a></div>
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<span style="font-size: large;">5] Product extension for relevant and eye catching user experience</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMs8S0GjX2vkUszHzOoRUmuzWOFR-Qp2ADHrGatX5Am5DQ7yKUs0e3ZIJ07FdxendKZhYJ0ceWL406-Fv-dLZRUl31diyQnLOX9v1GEKXdjsbZHJ6KIJZOpifvxoe3_ddUC9a_lSyV6ck/s1600/Eye+catching+product+extension.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMs8S0GjX2vkUszHzOoRUmuzWOFR-Qp2ADHrGatX5Am5DQ7yKUs0e3ZIJ07FdxendKZhYJ0ceWL406-Fv-dLZRUl31diyQnLOX9v1GEKXdjsbZHJ6KIJZOpifvxoe3_ddUC9a_lSyV6ck/s1600/Eye+catching+product+extension.png" height="398" width="640" /></a></div>
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<span style="font-size: large;">6] Google merchant account for Creating Product Extension</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBNtnihFsoepqURNITdHLTb5ewJW2PSJE4TVL1-9bXT5-PkOwtQu5g6aREA6dCPP4stNbx1tmLFVWaPGTaikJrTlsRRF01DB-6vONbJES6lZmuSRpkO4kXPfUoLdxmWlXcXto1KG-djzc/s1600/Google+merchant+for+Product+extension.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBNtnihFsoepqURNITdHLTb5ewJW2PSJE4TVL1-9bXT5-PkOwtQu5g6aREA6dCPP4stNbx1tmLFVWaPGTaikJrTlsRRF01DB-6vONbJES6lZmuSRpkO4kXPfUoLdxmWlXcXto1KG-djzc/s1600/Google+merchant+for+Product+extension.png" height="398" width="640" /></a></div>
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<span style="font-size: large;">7] Location Extensions makes ad locally relevant</span><br />
<span style="font-size: large;">7.1] Multiple Map Location -&nbsp;</span><br />
<span style="font-size: large;">* Can add multiple location of your business in Campaign</span><br />
<span style="font-size: large;">* "Show more button" in Ad will show more business location in your Ad</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVOS1y-PDDXEoH31YyefK4ChgparNPy2z52W_l5r0NZ8WvOnqOek9KUZ7BtaQ9a-LdK3WyCLcP5GVTS4-h49PkncgKUd9xkEsiIBtNUE4ptRcyA-3ctWD7-PH4xa0eP-XrS9foz6Lmiq8/s1600/Multiple+location+ad.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVOS1y-PDDXEoH31YyefK4ChgparNPy2z52W_l5r0NZ8WvOnqOek9KUZ7BtaQ9a-LdK3WyCLcP5GVTS4-h49PkncgKUd9xkEsiIBtNUE4ptRcyA-3ctWD7-PH4xa0eP-XrS9foz6Lmiq8/s1600/Multiple+location+ad.png" height="402" width="640" /></a></div>
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<span style="font-size: large;">7.2] How to create location extension</span><br />
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<li>You should create a Google place location with Google local business</li>
<li>Sync Google places account with ad-words campaign</li>
<li>If Google place account with different mail account you can&nbsp;Link the account by clicking "Use a different account" button</li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyQP9u0E0u8x4cYNYaBc4qNTloZrGvcS-ZKHQ11N-_2G72Tbn3v4T5Ny9KCtQjm79gK_0U4LLs4k6rY1ZhwDAdFDUI_stPWr9YQD0_T7zQU-_iPaZf0k0fPuFhhkZAMK5BKT822U7CIO4/s1600/Google+map+account.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyQP9u0E0u8x4cYNYaBc4qNTloZrGvcS-ZKHQ11N-_2G72Tbn3v4T5Ny9KCtQjm79gK_0U4LLs4k6rY1ZhwDAdFDUI_stPWr9YQD0_T7zQU-_iPaZf0k0fPuFhhkZAMK5BKT822U7CIO4/s1600/Google+map+account.png" height="282" width="640" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyQP9u0E0u8x4cYNYaBc4qNTloZrGvcS-ZKHQ11N-_2G72Tbn3v4T5Ny9KCtQjm79gK_0U4LLs4k6rY1ZhwDAdFDUI_stPWr9YQD0_T7zQU-_iPaZf0k0fPuFhhkZAMK5BKT822U7CIO4/s1600/Google+map+account.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><br /></a><br />
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<li>If the Google place account got multiple client address, all the client business will be displayed in your adwords account, you can filter your campaign targeted client using filter option</li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR7pYtBwZ_Px6d-I5RC75Y583A3u1LgayE-rHSPxwN4rXH7CGI6DoFNGEq4ca7Q1YN7jNLhVvQ2JBI1nuFwvRmyyP2P6UtjA-RXyDaKGg9iVmOIXK_kylYFVOJuZXsShdd8b6DdWNMjx4/s1600/Google+place+filter.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR7pYtBwZ_Px6d-I5RC75Y583A3u1LgayE-rHSPxwN4rXH7CGI6DoFNGEq4ca7Q1YN7jNLhVvQ2JBI1nuFwvRmyyP2P6UtjA-RXyDaKGg9iVmOIXK_kylYFVOJuZXsShdd8b6DdWNMjx4/s1600/Google+place+filter.png" height="256" width="640" /></a><br />
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<span style="font-size: large;">7.3] Manually Entering your address, can add upto 100,000 unique address for a campaign</span></div>
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</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/34921131694037026/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2014/05/google-search-ads-search-advertising_27.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/34921131694037026'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/34921131694037026'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2014/05/google-search-ads-search-advertising_27.html' title='Google Search Ads - Search Advertising Chapter 4'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivbPpASduCSOvQUJIPZ6PKDi9EpiLpXC1I3U11pRSuS6-FNdCMM2rdziBctM64knDOicL5ctq6XXrVQi8twdWYDrDcrVT8ArQl82hy4VHXi4c5cCkpC9bSPEEKmOFdFwR6fMJeu16XImQ/s72-c/Ad+Preview+Tool.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-774238406877888190</id><published>2014-05-16T07:47:00.000-07:00</published><updated>2014-06-04T02:03:58.921-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Adwords"/><title type='text'>Google Search Ads - Search Advertising Chapter 3 </title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: large;">1] Keywords vs Search Query</span><br />
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<span style="font-size: large;">2] Monthly Searches in Adwords tool is based on broad match keywords</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFXT-rC0ZVa4NKzo0uLqVeBfAMwNLg-Zva4wytlNIAffJo0EJB-r4dzT9c1YHQ4DMLP-YLTgIcMyXAdJL-xSASfdgvL-tErTxE6B8S_zCcQHjGy0rorzUc8GwocTBpMl6_NqKOAWqvQeI/s1600/monthly+searches.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFXT-rC0ZVa4NKzo0uLqVeBfAMwNLg-Zva4wytlNIAffJo0EJB-r4dzT9c1YHQ4DMLP-YLTgIcMyXAdJL-xSASfdgvL-tErTxE6B8S_zCcQHjGy0rorzUc8GwocTBpMl6_NqKOAWqvQeI/s1600/monthly+searches.png" height="353" width="640" /> </a><span style="font-size: large;">3] Best practices using keyword tool</span></div>
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<span style="font-size: large;">4] Estimate Search volume, Avg Bid, &amp; Ad Position using Keywords tool. </span><br />
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<span style="font-size: large;"><span style="font-size: large;">5]</span> </span><span style="font-size: large;">Give the correct budget information else Google will assumes it as unlimited daily budget for calculation</span><br />
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<span style="font-size: large;">Check the ad position for 5, 10 Rupees bid</span><br />
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<span style="font-size: large;">6] For international target, find trend report of the keyword and find the keyword&nbsp;</span><span style="font-size: large;"><span style="font-size: large;"> got more interest in the</span> country/region to target in adwords</span><br />
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<span style="font-size: large;">7] Keyword Matching</span><br />
<span style="font-size: large;"><u>Broad Match </u>- <span style="font-size: small;">Ad get maximum exposure and it shown for variations, synonyms, plurals form of keywords</span></span><br />
<span style="font-size: small;">E.g If your using the keyword "Used Book" your ad will be triggered for "New Book", "Used Magazines", "Used Book London"</span><br />
<span style="font-size: small;">Danger - Your ad shown for irrelevant searches this damage your CTR, and ROI</span><br />
<span style="font-size: large;"><u>Modified Broad Match</u> -&nbsp; </span><span style="font-size: small;">Just put a plus symbol (+) directly in front of one or more words in a broad match keyword.&nbsp;</span><br />
<ul style="text-align: left;">
<li><span style="font-size: small;">Ad Appear for exact word or close variant words</span></li>
<li><span style="font-size: small;">Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (like “floor” and “flooring”). However, synonyms (like “quick” and “fast”) and related searches (like “flowers” and “tulips”)</span></li>
<li><span style="font-size: small;">The right way to do it: +formal +shoes.</span></li>
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<span style="font-size: large;"><u>Phrase Match</u> - </span><br />
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<li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">Close variations of the <b>exact phrase</b> of your keyword, with additional words before or after</span></li>
<li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">The phrase match keyword "bicycle bell" can cause your ad to show if someone searches for "bicycle bell," "buy bicycle bell," and "bicycle bell reviews."</span></span></li>
<li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">Words within double quotes are called phrase match</span></span></li>
<li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">You may get fewer impressions</span></span></li>
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<span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><u><span style="font-size: large;">Exact Match</span></u></span></span><br />
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<li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><span style="font-size: large;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><span class="Apple-converted-space">&nbsp;</span>when someone searches for the exact phrase of your keyword or close variations of the exact phrase of your keyword</span></span></span></span></li>
<li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><span style="font-size: large;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">Close variations include misspellings, singular and plural forms, acronyms, stemmings (such as<span class="Apple-converted-space">&nbsp;</span></span><i style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #444444; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; margin: 0px; orphans: auto; outline: 0px; padding: 0px; text-align: left; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: auto; word-spacing: 0px;">floor</i><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><span class="Apple-converted-space">&nbsp;</span>and<span class="Apple-converted-space">&nbsp;</span></span><i style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #444444; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; margin: 0px; orphans: auto; outline: 0px; padding: 0px; text-align: left; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: auto; word-spacing: 0px;">flooring</i><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">), abbreviations, and accents. If a search uses the right words in the wrong order or includes extra words, your ad won't show for that search.</span></span></span></span></span><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><u><span style="font-size: large;"></span></u></span></span></li>
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<b>Risk - </b>your ad will not visible for relevant search audience&nbsp; <br />
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</span> <span style="font-size: large;">8] Negative Keywords -&nbsp;</span></span></div>
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<li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><span style="font-size: large;"><span style="font-size: small;">&nbsp;This will stop you from wasting money for UN-necessary keywords and maintain your quality score and ROI</span></span></span></li>
<li><span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><span style="font-size: large;"><span style="font-size: small;">&nbsp;This help you to reach your ad for most interested customers</span></span></span></li>
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<span style="-webkit-text-stroke-width: 0px; background-color: white; color: #444444; display: inline !important; float: none; font-family: 'Helvetica Neue', HelveticaNeue, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;"><span style="font-size: large;"><span style="font-size: small;">Often refine your negative by finding the people search term from Keyword tab, as given below </span></span></span>&nbsp;</div>
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<span style="font-size: large;">9] Editing keywords or Changing match type is equal to deleting keywords and creating new one -&nbsp;</span>You will lose all the metrics and the keyword will be reset to zero, the same thing happen when you move the keyword to other ad group</div>
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1]&nbsp; You can edit using <b>Edit</b> option by selecting the keyword, <b>but keep in mind </b>you always check the&nbsp;</div>
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<span style="font-size: large;">10] Creating Ad Group</span><br />
1] Ads should represent your website that will improve relevancy and improve your conversation rate<br />
2] Frame your ads relevant to keywords I.e your ad text should have the keywords in it, if you are using multiple keywords in a ad group, you should match the keyword using various ads, each ad <br />
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<span style="font-size: large;">&nbsp;12] Headline, Body copy, and Destination URL that all related to keywords and Ad-group</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVvq7M1AssypZVsOv65DDYe3xvAHwNRZ0lMQDyeXs6GZED7ekLi7I5wUkNwHm1hkZbD1bClPGkaf3Kg-sRVih0XAZ9kYx1BhDd-XYqLoYK_5I11s3wZJ01jnYOHJc3ko5IptPoKd9iGqc/s1600/Adwords+Account+setup.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVvq7M1AssypZVsOv65DDYe3xvAHwNRZ0lMQDyeXs6GZED7ekLi7I5wUkNwHm1hkZbD1bClPGkaf3Kg-sRVih0XAZ9kYx1BhDd-XYqLoYK_5I11s3wZJ01jnYOHJc3ko5IptPoKd9iGqc/s1600/Adwords+Account+setup.png" height="378" width="640" /></a></div>
<span style="font-size: large;">13] Overview Tips</span><br />
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</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/774238406877888190/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2014/05/google-search-ads-search-advertising.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/774238406877888190'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/774238406877888190'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2014/05/google-search-ads-search-advertising.html' title='Google Search Ads - Search Advertising Chapter 3 '/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0hdPClXOqFrKdCAx44s7GsMekZSMki0i4CL3aKeWSLURkWW3LsMzetGn_AZZIOV1RmEJCDhw7-9LfcwUDMh0gECKUj7iMgIqDykeZ2gpY0X6qrUW4HQAO202lcOl0q7wUjkrNS4_zs0w/s72-c/keywords+vs+search+quiry.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-3362266687563915891</id><published>2014-05-08T04:23:00.000-07:00</published><updated>2014-05-08T04:23:41.620-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Adwords"/><category scheme="http://www.blogger.com/atom/ns#" term="Display Advertising"/><title type='text'>Google Adwords Basics:Display Advertising Lesson 1</title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
Quick graphical notes on Display Advertising <b>only the reference NO detailed study</b><br />
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<b><span style="font-size: large;">1] Google Ad Banner Sizes&nbsp; </span></b><br />
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<span style="font-size: large;"><b>2] 20% of the sites in Google Display Network accept text ads</b></span><br />
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<span style="font-size: large;"><b>3] Three Standard Pricing for Display Ads</b></span><br />
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<span style="font-size: large;"><b>4] </b><b><b>Measuring CPM - </b>Charged for 1000 unique Impression</b></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitK6eB2tMbIKoS9o_667wNRZdasGK1UcJY0C9Fk-Imybg3VkxHy0eP7AXiYty6Uj0djySPXIbS3shyI6FnyzwfIslBWIjO9s9fE6URbeH0WpuMdBO_goeqdz5JoR58PM3ybzInoxYEoyw/s1600/CPM+Cost+measure.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitK6eB2tMbIKoS9o_667wNRZdasGK1UcJY0C9Fk-Imybg3VkxHy0eP7AXiYty6Uj0djySPXIbS3shyI6FnyzwfIslBWIjO9s9fE6URbeH0WpuMdBO_goeqdz5JoR58PM3ybzInoxYEoyw/s1600/CPM+Cost+measure.png" height="400" width="640" />&nbsp;</a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitK6eB2tMbIKoS9o_667wNRZdasGK1UcJY0C9Fk-Imybg3VkxHy0eP7AXiYty6Uj0djySPXIbS3shyI6FnyzwfIslBWIjO9s9fE6URbeH0WpuMdBO_goeqdz5JoR58PM3ybzInoxYEoyw/s1600/CPM+Cost+measure.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"> </a></div>
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<b><span style="font-size: large;">5] Measuring CPC - Impressions are free, only pay when user clicks, will drive traffic to your website</span></b><br />
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<div class="separator" style="clear: both; text-align: center;">
<b><span style="font-size: large;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTcW6k32Hoflmv7Dsw9DkAIVOYFEGvXUypDKGsaXb-0xjELfR2QbTLhZKpN5wz1zHp-UWUw-g-3M6syjpCVl-BRzUcMH8bLT4oYGqrGwo3Z44riRjwkReG5d9x-aRw-xpxoYkUd7PZQKU/s1600/measuring+CPC.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTcW6k32Hoflmv7Dsw9DkAIVOYFEGvXUypDKGsaXb-0xjELfR2QbTLhZKpN5wz1zHp-UWUw-g-3M6syjpCVl-BRzUcMH8bLT4oYGqrGwo3Z44riRjwkReG5d9x-aRw-xpxoYkUd7PZQKU/s1600/measuring+CPC.png" height="409" width="640" /></a></span></b></div>
<b><span style="font-size: large;"> 6] CPA Enabled only when the website get minimum conversion </span></b><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmJWssvAjGeNVHOZ6pa1K9xE8xYmxd-MJeljx18aZOHUsHM0BAPsFxurB1qfwd3h22cCoUAVO9MtkveGtCCnBAcXAbBWtcTmYofoSRbFkNGWMSrWdq3achgvXxuS1JUf6JnY7pnI3_7tU/s1600/CPA+Measurment.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmJWssvAjGeNVHOZ6pa1K9xE8xYmxd-MJeljx18aZOHUsHM0BAPsFxurB1qfwd3h22cCoUAVO9MtkveGtCCnBAcXAbBWtcTmYofoSRbFkNGWMSrWdq3achgvXxuS1JUf6JnY7pnI3_7tU/s1600/CPA+Measurment.png" height="346" width="640" /></a></div>
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</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/3362266687563915891/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2014/05/google-adwords-basicsdisplay.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/3362266687563915891'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/3362266687563915891'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2014/05/google-adwords-basicsdisplay.html' title='Google Adwords Basics:Display Advertising Lesson 1'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixQ6Ssa9wy10bqtEPCITI3YaLpwUnpwnu90yrf9UXi8zfXmh6xjja0yLn9B65h-K12SzzdCDUYnMc9yEAUbbbyNXMp-tvVGPG3OkFceLjrhm3pa5dUUh5yu_5EyjpneiVqdHqNZRER6Sw/s72-c/Ad+Banner+Size.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-2027452545415958068</id><published>2014-02-21T10:32:00.002-08:00</published><updated>2014-02-25T04:26:30.258-08:00</updated><title type='text'>How can you make use of Articles to generate backlinks </title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
If your client ready to give you the articles, you can use those articles in many ways. <br />
<br />
1] Create a blog and publish it in your own domain<br />
<br />
2] Create a second version of the article and publish it in referral sites<br />
<br />
3] Create a PDF version of the article with a relevant and useful inbound links and share it across several PDF sharing sites<br />
<br />
4] Just read the article and have a better ideas of article and create a own PPT and share across several sites<br />
<br />
5] If your site is more relevant to calculation like EMI calculator, <a href="http://www.rupeezone.in/personal-loan-eligibility-calculator.php" target="_blank">personal loan calculator</a> etc you can create/download/program the Microsoft Excel with the calculation and share it to people via FB, linked in, twitter to enjoy offline calculation<br />
<br />
</div>
</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/2027452545415958068/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2014/02/how-can-you-make-use-of-articles-to.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/2027452545415958068'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/2027452545415958068'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2014/02/how-can-you-make-use-of-articles-to.html' title='How can you make use of Articles to generate backlinks '/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-3087755977646227797</id><published>2013-12-27T05:15:00.001-08:00</published><updated>2013-12-27T05:15:09.466-08:00</updated><title type='text'>Mobile SEO Tag</title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
1]<br />
<br />
By crawling the CSS, JavaScript, and images Being able to access these external files fully will help our algorithms detect your site's responsive web design configuration and treat it appropriately.<br />
<br />
<br />
2]<br />
<br />
* &lt;link rel="alternate" media="only screen and (max-width: 640px)"<br />
&nbsp; &nbsp; &nbsp; href="http://m.example.com/Desktop-page" &gt;<br />
<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="27bed505-1423-466d-8d0e-546e49a18497" id="b47193b0-9e03-43ad-9f5a-b40f77d1620b">and</span> on the mobile page, the required annotation should be:<br />
<br />
* &nbsp;&lt;link rel="canonical" href="http://www.example.com/page-1" &gt;<br />
This rel="canonical" tag on the mobile URL pointing to the desktop page is required.<br />
<br />
3]<br />
<br />
Annotation in Sitemaps<br />
<br />
We support including the rel="alternate" annotation for the desktop pages in Sitemaps like this:<br />
<br />
&lt;<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="bc931f68-6dfb-4225-8aa7-49f5e5983360" id="fa3cb1ef-b778-4fc3-8cc9-2c72ff0cc0c1">?</span><span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="bc931f68-6dfb-4225-8aa7-49f5e5983360" id="eee0b6be-d941-411b-a284-bdec17424cec">xml</span> version="1.0" encoding="UTF-8"?&gt;<br />
&lt;<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="41803ffd-57ff-4129-91a8-68e35da4a7c7" id="33f1ed31-d48c-43c4-b9b6-9b76d450aa3f">urlset</span> xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"<br />
&nbsp; &nbsp; &nbsp; &nbsp; xmlns:xhtml="http://www.w3.org/1999/xhtml"&gt;<br />
&lt;<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="dfd30f46-7e14-4288-8f37-d72f715bc272" id="2be95a99-2783-4b23-9f03-f3922969a051">url</span>&gt;<br />
&lt;<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="38638491-7e65-4e44-9a7d-f46bab5a400c" id="13b5862c-10dd-4e17-93ba-9b67c7d0aba7">loc</span>&gt;http://www.example.com/page-1/&lt;/loc&gt;<br />
&lt;<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="3eeffa7a-8cd4-4f3e-a0d9-bf410dc40ad3" id="31a6f2db-e87c-48f9-9be7-c8530bb132e4">xhtml</span><span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="3eeffa7a-8cd4-4f3e-a0d9-bf410dc40ad3" id="6638e2da-2216-487e-9fa6-9fab17adbe05">:</span>link<br />
&nbsp; &nbsp; rel="alternate"<br />
&nbsp; &nbsp; media="only screen and (max-width: 640px)"<br />
&nbsp; &nbsp; href="http://m.example.com/page-1" /&gt;<br />
&lt;/<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="b818d4e0-4c6f-449b-8c66-fc731c8e5b56" id="24ccc9bb-01aa-4c57-b46a-378b88157f31">url</span>&gt;<br />
&lt;/<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="6e6da9f8-e7a8-4b68-bbea-3625f0620a92" id="00ca223f-5c11-42de-b5d0-d3cfefee92f2">urlset</span>&gt;<br />
<br />
<br />
<br />
4]<br />
<br />
Annotation in Sitemaps<br />
<br />
We support including the rel="alternate" annotation for the desktop pages in Sitemaps like this:<br />
<br />
&lt;<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="8958e725-5583-493b-9161-d7e29c494ebe" id="3b02038b-05ed-4bdf-bf4f-4a829505d665">?</span><span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="8958e725-5583-493b-9161-d7e29c494ebe" id="d71adad2-210b-43e7-8217-336ac7ebb33e">xml</span> version="1.0" encoding="UTF-8"?&gt;<br />
&lt;<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="f60aa148-d432-4169-a4d7-b79fb80a9030" id="d1c412f2-05b1-432a-bbe7-bf5a5298308e">urlset</span> xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"<br />
&nbsp; &nbsp; &nbsp; &nbsp; xmlns:xhtml="http://www.w3.org/1999/xhtml"&gt;<br />
&lt;<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="40ad4c4e-910a-4f8a-b4cd-2892a33e4c1f" id="dd78111e-91cb-4a98-b037-a19c0558e593">url</span>&gt;<br />
&lt;<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="1072dd41-5c0f-443d-a0b7-e2083dafe39b" id="c69d8f5f-b812-47d1-b2f8-cb837e13176c">loc</span>&gt;http://www.example.com/page-1/&lt;/loc&gt;<br />
&lt;<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="1d151287-3c86-43ba-b332-0154b7550051" id="67de9795-083f-40bf-b881-2f22a4680162">xhtml</span><span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="1d151287-3c86-43ba-b332-0154b7550051" id="c650a97c-6924-4ce1-8a30-674b7f0386e4">:</span>link<br />
&nbsp; &nbsp; rel="alternate"<br />
&nbsp; &nbsp; media="only screen and (max-width: 640px)"<br />
&nbsp; &nbsp; href="http://m.example.com/page-1" /&gt;<br />
&lt;/<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="304e3230-72e3-4b76-8814-6890a5728f87" id="999f9059-9ddf-46d3-8166-fba594cd40ba">url</span>&gt;<br />
&lt;/<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="cb15dd40-ebf6-49a7-9119-68f237a12f00" id="2a8d39f6-abc3-4626-b87c-37665475f04c">urlset</span>&gt;<br />
<br />
Annotation in detail<br />
<br />
Notice the attributes of the link tag on the desktop page:<br />
<br />
@ The rel="alternate" attribute signals that this tag specifies an alternative URL to the desktop page.<br />
<br />
@ The media attribute's value is a CSS media query string that specifies the media features the alternative URL applies to. In this case, we're using a media query that's typically used to target <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="2a1e3d6e-38ea-45af-be1f-949a65b262c8" id="1591cdeb-dd57-4db0-9fb9-664c7422c9ff">smartphones</span>.<br />
<br />
@ The href attribute specifies the location of the alternative URL, namely on the page on m.example.com.<br />
<br />
This two-way ("bidirectional") annotation helps Googlebot discover your content and helps our algorithms understand the relationship between your desktop and mobile pages and treat them accordingly. When you use different URLs to serve the same content in different formats, the annotation tells Google's algorithms that those two URLs have equivalent content and should be treated as one entity instead of two entities. If they are treated separately, both desktop and mobile URLs are shown in desktop search results, and their positions may be lower than they would otherwise be.<br />
<br />
Ref -&nbsp;<a href="https://developers.google.com/webmasters/smartphone-sites/details#dynamicserving">https://developers.google.com/webmasters/smartphone-sites/details#dynamicserving</a></div>
</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/3087755977646227797/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2013/12/mobile-seo-tag.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/3087755977646227797'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/3087755977646227797'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2013/12/mobile-seo-tag.html' title='Mobile SEO Tag'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-5957473401375119947</id><published>2013-12-19T04:42:00.001-08:00</published><updated>2013-12-19T04:44:32.628-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Digital-Marketing"/><title type='text'>Calls to Action Button Examples</title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
The design of call to action button/form designing based on
user category will increase in success rate up to 42% in user submission rate.
This will make a right CTA to the visitors. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The CTA form can be managed based on your category of people
visit <o:p></o:p></div>
<div class="MsoNormal">
1] CTA Design for Customers – for customers we can strongly
use the promotion words, they very well know about your services <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
2] CTA Design for Leads - t<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">hose who have already shown
interest in our business by filling out a form -- we want to customize the CTA
design to further develop the relationship with the business.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">3] CTA Design for Visitors - for
those who are visitors that haven't ever converted, we want to show them a more
light-weight marketing offer that simply captures their attention<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb3oqKYpIEa3emzjEMyG0IWePeWEn3sNvGo84rOrePiq8eYFnkYF3kckOxyyyy8PfqBqziugQOULUvNTjQ8j5qM7WLweq2sDhpSg7-wg8myGMveRw1_E5UXMbRIa6leHTG_1CAhwbFzzM/s1600/CTA+for+Customers.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="544" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb3oqKYpIEa3emzjEMyG0IWePeWEn3sNvGo84rOrePiq8eYFnkYF3kckOxyyyy8PfqBqziugQOULUvNTjQ8j5qM7WLweq2sDhpSg7-wg8myGMveRw1_E5UXMbRIa6leHTG_1CAhwbFzzM/s640/CTA+for+Customers.png" width="640" /></a></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
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<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">Read more -&nbsp;</span><span style="color: #666666; font-family: Helvetica, sans-serif;">http://blog.hubspot.com/marketing/personalized-calls-to-action-convert-better-data</span><br />
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
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<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span>
<span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span></div>
</div>
</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/5957473401375119947/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2013/12/calls-to-action-button-examples.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/5957473401375119947'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/5957473401375119947'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2013/12/calls-to-action-button-examples.html' title='Calls to Action Button Examples'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb3oqKYpIEa3emzjEMyG0IWePeWEn3sNvGo84rOrePiq8eYFnkYF3kckOxyyyy8PfqBqziugQOULUvNTjQ8j5qM7WLweq2sDhpSg7-wg8myGMveRw1_E5UXMbRIa6leHTG_1CAhwbFzzM/s72-c/CTA+for+Customers.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-8358116589813421712</id><published>2013-12-19T04:37:00.000-08:00</published><updated>2013-12-19T04:37:52.125-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Digital-Marketing"/><title type='text'>Marketing Offers Ideas that Work</title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
Marketing offers is the value <span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">that your website visitor gets when
completing a form to get a piece of data they can access to (or) they can make
some benefit <o:p></o:p></span></div>
<div class="MsoNormal">
<b><span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">Offers with LESS-BENEFITs<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="color: #666666; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;"><br /></span></b></div>
<div class="MsoNormal">
<b>Contact us – </b>When you kept the contact us information
behind the form, people can only email you or contact your address. Here there
are not many benefits for users except email and address. This happens to
websites reaches the top brand level<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Products Features based content –</b>When you are using
product related content behind the form like brochures, videos, features etc, this
even makes your visitors tough to make their purchase decision. This information
to be accessed freely by your visitors, this helpful in making purchase<o:p></o:p></div>
<div class="MsoNormal">
<a href="http://blog.hubspot.com/blog/tabid/6307/bid/31252/How-to-Create-Marketing-Offers-That-Don-t-Fall-Flat.aspx">http://blog.hubspot.com/blog/tabid/6307/bid/31252/How-to-Create-Marketing-Offers-That-Don-t-Fall-Flat.aspx</a><span class="MsoHyperlink"><o:p></o:p></span></div>
<div class="MsoNormal">
The Best type of offers you can you can use behind the forms
are <o:p></o:p></div>
<ul type="disc">
<li class="MsoNormal" style="color: #666666; line-height: 21.0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">EBook's<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #666666; line-height: 21.0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">Guides<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #666666; line-height: 21.0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">Webinars
(Live &amp; Archived)<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #666666; line-height: 21.0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">Slideshows<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #666666; line-height: 21.0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">Kits<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #666666; line-height: 21.0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">Industry
Case Studies<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #666666; line-height: 21.0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">New
Industry Research<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #666666; line-height: 21.0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">Templates<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #666666; line-height: 21.0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">Free
Tools<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #666666; line-height: 21.0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">Free
Trials<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #666666; line-height: 21.0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">Product
Demos<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #666666; line-height: 21.0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">Consultations<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #666666; line-height: 21.0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; mso-bidi-font-family: Helvetica;">Coupons<o:p></o:p></span></li>
</ul>
<br />
<div class="MsoNormal">
The Quality of information that we give behind the form is
important, that need to satisfy the visitors with some useful information. If
your lead generation form doesn’t make worth for your visitors this may
seriously hurt the <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="32e82980-2b96-48dd-b671-93e9df167d55" id="fd67f22f-0aba-4ebd-9d7f-289db3f277fa">feature</span> leads<o:p></o:p></div>
</div>
</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/8358116589813421712/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2013/12/marketing-offers-ideas-that-work.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/8358116589813421712'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/8358116589813421712'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2013/12/marketing-offers-ideas-that-work.html' title='Marketing Offers Ideas that Work'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-926691029605174008</id><published>2013-12-19T04:32:00.003-08:00</published><updated>2013-12-19T04:33:13.892-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Adwords"/><title type='text'>Google Ad Extensions Sitelinks</title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US" style="color: #222222; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; font-size: 9.0pt; mso-bidi-font-family: Helvetica;">For some
advertisers, you might see that your ad's been enhanced with an automatic offer
<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="02e419f4-7d74-4bac-95e0-166b8c21472a" id="9025c828-1380-42cc-8feb-eb9fa0518212">extension</span>, a link that's labeled "View this ad's deal." We'll
automatically add this link to your ad, allowing you to promote a deal that's
mentioned in your ad text with a link to your landing page and giving customers
another reason to click your ad.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US" style="color: #222222; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; font-size: 9.0pt; mso-bidi-font-family: Helvetica;">When you
create an ad, the AdWords system will scan the ad text to see if there are any
terms associated with deals or special promotions. If your ad includes such
terms, then we'll review your ad's text and destination URL to make sure you
advertised deal is available on your landing page and complies with our
policies. If your deal is eligible to appear, we'll show the "View this
ad's deal" link below your ad text. Keep in mind that the link will take
customers to the same landing page that's used in your ad's destination URL or
keyword's destination URLs.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span lang="EN-US" style="color: #222222; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; font-size: 9.0pt; mso-bidi-font-family: Helvetica;">Eligible to appear with this
feature<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 12.35pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 24.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #222222; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 9.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span><span lang="EN-US" style="color: #222222; font-family: &quot;inherit&quot;,&quot;serif&quot;; font-size: 9.0pt; mso-bidi-font-family: Helvetica; mso-fareast-font-family: &quot;Times New Roman&quot;;">Your campaign must be opted into
the Google Search Network<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 12.35pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 24.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #222222; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 9.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span><span lang="EN-US" style="color: #222222; font-family: &quot;inherit&quot;,&quot;serif&quot;; font-size: 9.0pt; mso-bidi-font-family: Helvetica; mso-fareast-font-family: &quot;Times New Roman&quot;;">Your campaign must target desktop
computers<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 12.35pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 24.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #222222; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 9.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span><span lang="EN-US" style="color: #222222; font-family: &quot;inherit&quot;,&quot;serif&quot;; font-size: 9.0pt; mso-bidi-font-family: Helvetica; mso-fareast-font-family: &quot;Times New Roman&quot;;">Your ad must be eligible to
appear in one of the positions above Google search results<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span lang="EN-US" style="color: #222222; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; font-size: 9.0pt; mso-bidi-font-family: Helvetica;">Cost <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="cf412682-0ef7-4fdc-8f8c-183f46d1d717" id="5ca07c62-bd4f-4243-b26f-ce935cd0f738">on</span> Deal Promotion Link ad<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US" style="color: #222222; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; font-size: 9.0pt; mso-bidi-font-family: Helvetica;">We'll
charge you the same amount each time a customer clicks any link on your ad,
regardless of whether the link clicked is the headline of your ad or the link
promoting your deal.</span><b><span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 14.5pt;"><o:p></o:p></span></b></div>
<h4 style="line-height: 15.0pt; margin-bottom: 12.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 12.0pt; vertical-align: baseline;">
<span lang="EN-US" style="color: #222222; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; font-size: 9.0pt; mso-bidi-font-family: Helvetica;">How automatic offer extensions work with other ad
extensions<o:p></o:p></span></h4>
<br />
<div class="MsoNormal">
<span lang="EN-US" style="color: #222222; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; font-size: 9.0pt; line-height: 115%; mso-bidi-font-family: Helvetica;">If
your ad is using an ad extension and your ad is also eligible to show automatic
offer extensions, then we'll show that ad extension instead of automatic offer
extensions.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="color: #222222; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; font-size: 9.0pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span class="apple-converted-space"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="color: #222222; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; font-size: 9.0pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span class="apple-converted-space"><b>Ref </b>&nbsp;</span></span><span lang="EN-US"><o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="color: #222222; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; font-size: 9.0pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span class="apple-converted-space"><span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Latha; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin;"><a href="http://www.youtube.com/watch?v=itc3cWLxkIg">http://www.youtube.com/watch?v=itc3cWLxkIg</a></span></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="color: #222222; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; font-size: 9.0pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span class="apple-converted-space"></span></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span lang="EN-US"><a href="http://support.google.com/adwords/answer/2375499?hl=en">http://support.google.com/adwords/answer/2375499?hl=en</a><o:p></o:p></span></div>
</div>
</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/926691029605174008/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2013/12/google-ad-extensions-sitelinks.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/926691029605174008'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/926691029605174008'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2013/12/google-ad-extensions-sitelinks.html' title='Google Ad Extensions Sitelinks'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-6683653041653602666</id><published>2013-12-10T23:19:00.001-08:00</published><updated>2013-12-10T23:19:48.486-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Adwords"/><category scheme="http://www.blogger.com/atom/ns#" term="Google Digital Marketing"/><title type='text'>Adwords Max CPC vs Actual CPC - Google Digital Marketing 7</title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
<span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 20.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;">What is Max CPC?</span><br />
<div class="Standard">
<span lang="EN-US" style="font-size: 12.0pt; line-height: 115%;"><br /></span></div>
<div class="Standard">
<span lang="EN-US" style="font-size: 12.0pt; line-height: 115%;">You
will pay single click, as it is an option you can pay less than the
maximum.&nbsp; <o:p></o:p></span></div>
<div class="Standard">
<b><span lang="EN-US" style="font-size: 12.0pt; line-height: 115%;"><br /></span></b></div>
<div class="Standard">
<b><span lang="EN-US" style="font-size: 12.0pt; line-height: 115%;">The
minimum bid </span></b><span lang="EN-US" style="font-size: 12.0pt; line-height: 115%;">- The minimum bid is set by Adwords,&nbsp;
this is a minimum pay to have an ad appear for particular keyword.
Previously the minimum bid is quality based, the higher the quality score of
that keyword the lower the minimum the bid for that keyword<o:p></o:p></span></div>
<span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 20.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;">
</span><br />
<div class="Standard">
<span lang="EN-US"><br /></span></div>
<div class="Standard">
<span lang="EN-US"><span style="color: windowtext; font-size: 12.0pt; line-height: 115%; text-decoration: none; text-underline: none;">Ref -<a href="https://adwords.google.co.in/select/AfpoFinder?currency=INR&amp;country=IT">https://adwords.google.co.in/select/AfpoFinder?currency=INR&amp;country=IT</a></span></span><span lang="EN-US" style="font-size: 20.0pt; line-height: 115%;"><o:p></o:p></span></div>
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<span lang="EN-US"><span lang="EN-US" style="color: #444444; font-family: &quot;Helvetica Neue&quot;; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;">The max CPC you set helps determine your ad's position
among the other ads on search results pages in the&nbsp;</span><span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;"><b><span style="background: white; color: #444444; font-family: &quot;Helvetica Neue&quot;; font-size: 12.0pt; line-height: 115%; text-decoration: none; text-underline: none;">Search Network</span></b></span><span lang="EN-US" style="color: #444444; font-family: &quot;Helvetica Neue&quot;; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;">.
If you run your ads on the&nbsp;</span><span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;"><b><span style="background: white; color: #444444; font-family: &quot;Helvetica Neue&quot;; font-size: 12.0pt; line-height: 115%; text-decoration: none; text-underline: none;">Display Network</span></b></span><span lang="EN-US" style="color: #444444; font-family: &quot;Helvetica Neue&quot;; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;">,
your max CPC plays the same key role there. In both cases, raising your max CPC
will probably increase your&nbsp;</span></span><span style="color: #444444; font-family: 'Helvetica Neue'; font-size: 12pt; line-height: 115%;">ad's chances of appearing.</span></div>
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<span lang="EN-US" style="font-size: 20.0pt; line-height: 115%;">Actual
CPC<o:p></o:p></span></div>
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<span style="font-size: 16px; line-height: 18px;">Your actual CPC commonly less than the Max CPC&nbsp;</span></div>
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</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/6683653041653602666/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2013/12/adwords-max-cpc-vs-actual-cpc-google.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/6683653041653602666'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/6683653041653602666'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2013/12/adwords-max-cpc-vs-actual-cpc-google.html' title='Adwords Max CPC vs Actual CPC - Google Digital Marketing 7'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrf1KPxszvNuOvBTVCvbtZhhaRjziCTuV3Ahk0bn9F0yehg1JgjB_jzY3CoDcwdKGbUPPkn0_GTCVrAQYnX9LGjrJiSA5WmKgx01asQi8N03Xud56id6UBGgCCfZermGMdl7KwN83VrrY/s72-c/Max+CPC.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-4809137398696037152</id><published>2013-12-10T23:08:00.001-08:00</published><updated>2013-12-10T23:08:23.054-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Adwords"/><category scheme="http://www.blogger.com/atom/ns#" term="Google Digital Marketing"/><title type='text'>How to Improve Adwords Quality Score - Google Digital Marketing 6</title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="EN-US" style="font-size: 20.0pt; line-height: 115%;">What
contributes quality score -<o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-size: 13.0pt; line-height: 115%;"><br /></span></b></div>
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<b><span lang="EN-US" style="font-size: 13.0pt; line-height: 115%;">CTR</span></b><span lang="EN-US" style="font-size: 13.0pt; line-height: 115%;"> -<o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-size: 13.0pt; line-height: 115%;">Relevancy</span></b><span lang="EN-US" style="font-size: 13.0pt; line-height: 115%;"> – How&nbsp; Your Ad related to user Search Query<o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-size: 13.0pt; line-height: 115%;">Landing
page</span></b><span lang="EN-US" style="font-size: 13.0pt; line-height: 115%;"> –
Quality of landing page, include Load time, Content<o:p></o:p></span></div>
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<span lang="EN-US" style="font-size: 13.0pt; line-height: 115%;">The
above factors are approximate measure of quality score, you can determine the
actual quality only when your ad runs</span><span lang="EN-US" style="font-size: 20.0pt; line-height: 115%;"><o:p></o:p></span></div>
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</span></div>
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<b><span lang="EN-US" style="font-size: 12.0pt; line-height: 115%;">Having
a high Quality Score means that our systems think your ad, keyword, and landing
page are all relevant and useful to someone looking at your ad<o:p></o:p></span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaIl0q_SRw0ikOdgeqQmU8Q5w5AU7lPWHs4Tb1W9QL0FOBCSczFpP3yU9-sREAUrJ9WWxBcUI8QWtCZzUKBU5zFazXDK9g6s-dDG5_Z7ZJ7cuhotmp-zDgAqR9QEwnQ9YMifsIuApkZh4/s1600/Improve+Adwords+Quality+Score.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaIl0q_SRw0ikOdgeqQmU8Q5w5AU7lPWHs4Tb1W9QL0FOBCSczFpP3yU9-sREAUrJ9WWxBcUI8QWtCZzUKBU5zFazXDK9g6s-dDG5_Z7ZJ7cuhotmp-zDgAqR9QEwnQ9YMifsIuApkZh4/s400/Improve+Adwords+Quality+Score.png" width="400" /></a></div>
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<span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 20.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;">Click Through Rate (CTR) – </span><span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 13.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;">Most important factor
of quality score, the higher CRT indicates that your ad is helpful and
relevant, it also contributes to keyword quality score. The historical CTR of
the keyword and match ad on the Google are the&nbsp;</span><span style="font-family: Calibri, sans-serif; font-size: 13pt; line-height: 115%;">main contributor of your quality score</span></div>
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<span lang="EN-US" style="font-size: 20.0pt; line-height: 115%;">Relevancy
– A search term with multiple meanings<o:p></o:p></span></div>
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<br />
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<span lang="EN-US" style="font-size: 12.0pt; line-height: 115%;">E.g.
Java (means programming language and </span><span lang="EN-US" style="font-family: sans-serif; font-size: 12pt; line-height: 115%;">coffee beans
produced in the Indonesian island of </span><span lang="EN-US" style="background: white; color: #0b0080; font-family: sans-serif; font-size: 12.0pt; line-height: 115%;">Java)</span><span lang="EN-US" style="font-family: sans-serif; font-size: 12pt; line-height: 115%;">.</span><span lang="EN-US" style="font-size: 12.0pt; line-height: 115%;">&nbsp;&nbsp; – How Google determines to show ads related
to Coffee or Programming languages<o:p></o:p></span></div>
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<span lang="EN-US" style="font-size: 12.0pt; line-height: 115%;">1]
People search for Java Island may be from Google.co.uk<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;">2] Based on location
- If the search term for coffee processing plant or in nearby areas, Google&nbsp;</span></span><span style="font-family: Calibri, sans-serif; font-size: 12pt; line-height: 115%;">may determine the search term based on Java Coffee</span></div>
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<span lang="EN-US" style="font-size: 20.0pt; line-height: 115%;">Landing
page –&nbsp;</span></div>
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<span lang="EN-US" style="font-size: 12.0pt; line-height: 115%;">Landing
page quality is also a factor in quality score. It's also an important factor
for users and Google to drive to a bad landing page. The quality of landing
page determined based on usefulness and relevancy of the page, easy navigation,
loading time and links on the page.&nbsp; The
quality of landing page influenced by the usefulness and relevance of
information provided on the page. This includes</span><span lang="EN-US" style="font-size: 20.0pt; line-height: 115%;"><o:p></o:p></span></div>
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<span lang="EN-US" style="font-size: 12.0pt; line-height: 115%;">1]
Ease of navigation<br />
2] Page loading time<br />
3] How many links on the page<o:p></o:p></span></div>
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<br /></div>
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<span lang="EN-US" style="font-size: 12.0pt; line-height: 115%;">To
improve the quality score of landing page by<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;">1] Relevant and
original content<br />
2] transparency <br />
3] Easy to navigate</span></div>
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<span lang="EN-US" style="font-size: 13pt; line-height: 115%;"><span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;"><br /></span></span></div>
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</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/4809137398696037152/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2013/12/how-to-improve-adwords-quality-score.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/4809137398696037152'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/4809137398696037152'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2013/12/how-to-improve-adwords-quality-score.html' title='How to Improve Adwords Quality Score - Google Digital Marketing 6'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaIl0q_SRw0ikOdgeqQmU8Q5w5AU7lPWHs4Tb1W9QL0FOBCSczFpP3yU9-sREAUrJ9WWxBcUI8QWtCZzUKBU5zFazXDK9g6s-dDG5_Z7ZJ7cuhotmp-zDgAqR9QEwnQ9YMifsIuApkZh4/s72-c/Improve+Adwords+Quality+Score.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-4863013236950869544</id><published>2013-12-10T22:36:00.000-08:00</published><updated>2013-12-10T22:37:05.620-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Adwords"/><category scheme="http://www.blogger.com/atom/ns#" term="Google Digital Marketing"/><title type='text'>What is Adwords Quality Score - Google Digital Marketing 5</title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
<span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 20.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;">Quality Score</span><br />
<span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 20.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;"></span><br />
<div class="Standard">
<span lang="EN-US" style="font-size: 13.0pt; line-height: 115%;">Quality
score and CPC are calculated for ad ranking so increase in quality score will
decrease in your CPC<o:p></o:p></span></div>
<div class="Standard">
<span lang="EN-US" style="font-size: 13.0pt; line-height: 115%;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7IswCP_Hnuv9GorOfJAS1P475RgfEnz2oKtJSFaZP_zCMwLulfa8X8K8swBpYsC9ZY3lC7PAHX0nfPnvBt3YLALomZu46YWejfcssEmx1L_NI2iinvrvPW324Q1qvQKaUHipGEH-qJ9Q/s1600/What+is+Quality+Score.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="255" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7IswCP_Hnuv9GorOfJAS1P475RgfEnz2oKtJSFaZP_zCMwLulfa8X8K8swBpYsC9ZY3lC7PAHX0nfPnvBt3YLALomZu46YWejfcssEmx1L_NI2iinvrvPW324Q1qvQKaUHipGEH-qJ9Q/s400/What+is+Quality+Score.png" width="400" /></a></div>
<div class="Standard">
<span lang="EN-US" style="font-size: 20.0pt; line-height: 115%;"><br /></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span lang="EN-US" style="font-size: 13.0pt; line-height: 115%;"><br /></span></div>
</div>
</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/4863013236950869544/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2013/12/what-is-adwords-quality-score-google.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/4863013236950869544'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/4863013236950869544'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2013/12/what-is-adwords-quality-score-google.html' title='What is Adwords Quality Score - Google Digital Marketing 5'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7IswCP_Hnuv9GorOfJAS1P475RgfEnz2oKtJSFaZP_zCMwLulfa8X8K8swBpYsC9ZY3lC7PAHX0nfPnvBt3YLALomZu46YWejfcssEmx1L_NI2iinvrvPW324Q1qvQKaUHipGEH-qJ9Q/s72-c/What+is+Quality+Score.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-3560721367938384306</id><published>2013-12-10T22:17:00.004-08:00</published><updated>2013-12-10T22:18:15.344-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Adwords"/><category scheme="http://www.blogger.com/atom/ns#" term="Google Digital Marketing"/><title type='text'>How Ad Rank is Determined in Google Adwords - Google Digital Marketing 4</title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
<span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 20.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;">Ad Rank</span><br />
<div class="Standard">
<span lang="EN-US">Ad Rank is determined by two factors which
is <b>calculated evenly</b>&nbsp; <o:p></o:p></span></div>
<span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 20.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;">
</span><br />
<div class="Standard">
<span lang="EN-US">1] Quality Score <br />
2] Max CPC<o:p></o:p></span></div>
<div class="Standard">
<span lang="EN-US"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie1BUJlULze7AwAgI9ZEHrrbS7PX6HT8R7Jf_qIGht8gXYusjWZhKDGICRlBzNeN4Y_dGxEck6bNjK1b4j32hFWRqTFJJ7gGOhQ1zi-iWuzRitCasfFeINQ1em3vAwg3qeXgRrOPE-wHg/s1600/Google+Ad+Rank+Calculation.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie1BUJlULze7AwAgI9ZEHrrbS7PX6HT8R7Jf_qIGht8gXYusjWZhKDGICRlBzNeN4Y_dGxEck6bNjK1b4j32hFWRqTFJJ7gGOhQ1zi-iWuzRitCasfFeINQ1em3vAwg3qeXgRrOPE-wHg/s400/Google+Ad+Rank+Calculation.png" width="400" /></a></div>
<div class="Standard">
<span lang="EN-US" style="font-size: 20.0pt; line-height: 115%;">Google
Consider the user experience seriously -</span></div>
<div class="separator" style="clear: both;">
</div>
<div class="Standard">
<span lang="EN-US">If Google shows the irrelevant results
people may think Google is not the best place to easily find information and
gradually people may stop searching in Google and gradually for advertiser ads
may lose its audience<o:p></o:p></span></div>
<div class="Standard">
<span lang="EN-US"><br /></span></div>
</div>
</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/3560721367938384306/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2013/12/how-ad-rank-is-determined-in-google.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/3560721367938384306'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/3560721367938384306'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2013/12/how-ad-rank-is-determined-in-google.html' title='How Ad Rank is Determined in Google Adwords - Google Digital Marketing 4'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie1BUJlULze7AwAgI9ZEHrrbS7PX6HT8R7Jf_qIGht8gXYusjWZhKDGICRlBzNeN4Y_dGxEck6bNjK1b4j32hFWRqTFJJ7gGOhQ1zi-iWuzRitCasfFeINQ1em3vAwg3qeXgRrOPE-wHg/s72-c/Google+Ad+Rank+Calculation.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-2050402402494593937</id><published>2013-12-10T21:55:00.000-08:00</published><updated>2013-12-10T21:56:47.372-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Adwords"/><category scheme="http://www.blogger.com/atom/ns#" term="Google Digital Marketing"/><title type='text'>Ad Auctions Decides the Google Ad Appearance - Google Digital Marketing 3</title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
<b><span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 16.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;">Google Ad Auctions</span></b><br />
<b><span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 16.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;"><br /></span></b>
<br />
<div class="Textbody">
<span lang="EN-US" style="color: #444444; font-family: &quot;Helvetica Neue&quot;;">The process that happens with each Google search to decide which
ads will appear for that specific search and in which order those ads will show
on the page.<o:p></o:p></span></div>
<div class="Textbody" style="line-height: 16.5pt; margin-bottom: .0001pt; margin: 0cm; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<span lang="EN-US" style="font-family: OpenSymbol; mso-bidi-font-family: OpenSymbol; mso-fareast-font-family: OpenSymbol;">•<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span><span lang="EN-US" style="color: #444444; font-family: inherit; font-size: 9.5pt; mso-bidi-font-size: 11.0pt;">Each time an
AdWords ad eligible to appear in a search, it goes through the ad auction.
The auction determines whether or not the ad actually shows and in which&nbsp;<span class="StrongEmphasis">ad position</span>&nbsp;it will show on the page.</span><span lang="EN-US"><o:p></o:p></span></div>
<div class="Textbody" style="line-height: 16.5pt; margin-bottom: .0001pt; margin: 0cm; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<span lang="EN-US" style="color: #444444; font-family: OpenSymbol; font-size: 9.5pt; mso-bidi-font-family: OpenSymbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: OpenSymbol;">•<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span><span lang="EN-US" style="color: #444444; font-family: inherit; font-size: 9.5pt; mso-bidi-font-size: 11.0pt;">Here's how the
auction works:<o:p></o:p></span></div>
<div class="Textbody" style="line-height: 16.5pt; margin-bottom: .0001pt; margin: 0cm; mso-list: l0 level2 lfo1; text-indent: 0cm;">
<span lang="EN-US" style="color: #444444; font-family: inherit; font-size: 9.5pt; mso-bidi-font-family: inherit; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: inherit;">1.<span style="font-size: 7pt; line-height: normal;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span><span lang="EN-US" style="color: #444444; font-family: inherit; font-size: 9.5pt; mso-bidi-font-size: 11.0pt;">When someone
searches, the AdWords system finds all ads whose keywords match that search.<o:p></o:p></span></div>
<div class="Textbody" style="line-height: 16.5pt; margin-bottom: .0001pt; margin: 0cm; mso-list: l0 level2 lfo1; text-indent: 0cm;">
<span lang="EN-US" style="color: #444444; font-family: inherit; font-size: 9.5pt; mso-bidi-font-family: inherit; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: inherit;">2.<span style="font-size: 7pt; line-height: normal;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span><span lang="EN-US" style="color: #444444; font-family: inherit; font-size: 9.5pt; mso-bidi-font-size: 11.0pt;">From those ads,
the system ignores any that aren't eligible, like ads that target a different
country or are disapproved.<o:p></o:p></span></div>
<div class="Textbody" style="line-height: 16.5pt; margin-bottom: .0001pt; margin: 0cm; mso-list: l0 level2 lfo1; text-indent: 0cm;">
<span lang="EN-US">3.<span style="font-size: 7pt; line-height: normal;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span><span lang="EN-US" style="color: #444444; font-family: inherit; font-size: 9.5pt; mso-bidi-font-size: 11.0pt;">Of the remaining
ads, those with sufficient Quality Scores and bids may show, ordered on the
page based on their Ad<span class="StrongEmphasis"> Rank</span>&nbsp;(a
combination of Quality Score and bid amount).</span><span lang="EN-US"><o:p></o:p></span></div>
<div class="Textbody" style="line-height: 16.5pt; margin-bottom: .0001pt; margin: 0cm; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<span lang="EN-US" style="color: #444444; font-family: OpenSymbol; font-size: 9.5pt; mso-bidi-font-family: OpenSymbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: OpenSymbol;">•<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span><span lang="EN-US" style="color: #444444; font-family: inherit; font-size: 9.5pt; mso-bidi-font-size: 11.0pt;">The most important
thing to remember is that even if your competition bids higher than you, you
can still win a higher position -- at a lower price -- with highly relevant
keywords and ads.<o:p></o:p></span></div>
<div class="Textbody" style="line-height: 16.5pt; margin-left: 0cm; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<span lang="EN-US" style="color: #444444; font-family: OpenSymbol; font-size: 9.5pt; mso-bidi-font-family: OpenSymbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: OpenSymbol;">•<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span><span lang="EN-US" style="color: #444444; font-family: inherit; font-size: 9.5pt; mso-bidi-font-size: 11.0pt;">Since the auction
process is repeated for every search on Google, each <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="08e9f89e-a936-489d-8945-41bcd08782a4" id="7dabf6bd-6da3-4085-855e-562b19a77695">auction</span> can have potentially
different results depending on the competition at that moment. Therefore it's
normal for you to see some fluctuation in your ad's position on the page and in
whether or not your ad shows at all.<o:p></o:p></span></div>
<div class="Standard" style="line-height: 16.5pt; margin-left: 0cm; mso-list: l0 level1 lfo1; text-indent: 0cm;">
<span lang="EN-US" style="color: #444444; font-family: OpenSymbol; mso-bidi-font-family: OpenSymbol; mso-fareast-font-family: OpenSymbol;">•<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span><span lang="EN-US" style="color: #444444; font-family: inherit;">&nbsp;Auction runs ever single
times in the Google search is completely automated<o:p></o:p></span><br />
<span lang="EN-US" style="color: #444444; font-family: inherit;"><br /></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_K8GPC_3T70PPHSyKMhloYZT0qgsqn-q0ng9zpGhrnijAPQiX4S2RLNS7R-ZVRpsWcz_CoTmyyq5gNspgybvPRa7kJVL6wTCIbsGNC6Ty4Bz1TJWGsLYsAYarz0RyvtWc5YPt9tIkBiQ/s1600/Google+Ad+Auction.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_K8GPC_3T70PPHSyKMhloYZT0qgsqn-q0ng9zpGhrnijAPQiX4S2RLNS7R-ZVRpsWcz_CoTmyyq5gNspgybvPRa7kJVL6wTCIbsGNC6Ty4Bz1TJWGsLYsAYarz0RyvtWc5YPt9tIkBiQ/s400/Google+Ad+Auction.png" width="400" /></a></div>
<span lang="EN-US" style="color: #444444; font-family: inherit;"><br /></span></div>
<div class="Standard">
<br /></div>
<div class="Standard">
<span lang="EN-US">My Note – Auctions may decide its ad
position based on<o:p></o:p></span></div>
1] The return user search – If the user
search again for the same word the position may vary by identifying the
cookies, sometimes ads may disappear, this may be the job of auctions<b><span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 16.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;">&nbsp;</span></b></div>
</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/2050402402494593937/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2013/12/ad-auctions-decides-google-ad.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/2050402402494593937'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/2050402402494593937'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2013/12/ad-auctions-decides-google-ad.html' title='Ad Auctions Decides the Google Ad Appearance - Google Digital Marketing 3'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_K8GPC_3T70PPHSyKMhloYZT0qgsqn-q0ng9zpGhrnijAPQiX4S2RLNS7R-ZVRpsWcz_CoTmyyq5gNspgybvPRa7kJVL6wTCIbsGNC6Ty4Bz1TJWGsLYsAYarz0RyvtWc5YPt9tIkBiQ/s72-c/Google+Ad+Auction.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1427651980616759129.post-5253301131473044024</id><published>2013-12-10T21:48:00.003-08:00</published><updated>2013-12-10T21:48:56.864-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Adwords"/><category scheme="http://www.blogger.com/atom/ns#" term="Google Digital Marketing"/><title type='text'>Increase Budget in Mobile Ads - Google Digital Marketing 2</title><content type='html'><div dir="ltr" style="text-align: left;" trbidi="on">
<b><span lang="EN-US" style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 20.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: SimSun; mso-fareast-language: EN-US;">Mobile Ads</span></b><br />
<div class="Standard">
</div>
<ul style="text-align: left;">
<li><span lang="EN-US">More value for your campaign</span></li>
<li><span lang="EN-US">Increase or decrease for mobile ads</span></li>
<li><span lang="EN-US">It is good to increase the bid cost for
mobile because the mobile ad areas seem to be very large in the mobile screen
so lot of chance of clicking your ad (refer fig below)</span></li>
</ul>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir-JyEYN6hV5iUWHOollTL5c4Burv08zjWT5V2tWCgTCQlMikFSNO8QIPprO94V8L7wt-G5kdbUWDx6WAub6TYKk3H1s0NOc5rFXuC-YqIUIIomVrTMM8j8PHn68IcoWfR46GyIjikIL8/s1600/Google+Mobile+Ads.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="408" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir-JyEYN6hV5iUWHOollTL5c4Burv08zjWT5V2tWCgTCQlMikFSNO8QIPprO94V8L7wt-G5kdbUWDx6WAub6TYKk3H1s0NOc5rFXuC-YqIUIIomVrTMM8j8PHn68IcoWfR46GyIjikIL8/s640/Google+Mobile+Ads.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Google Mobile Ads</td></tr>
</tbody></table>
<div>
<br /></div>
<ul style="text-align: left;">
<li><span lang="EN-US"><br /></span></li>
</ul>
<br />
</div>
</content><link rel='replies' type='application/atom+xml' href='http://seof1.blogspot.com/feeds/5253301131473044024/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://seof1.blogspot.com/2013/12/increase-budget-in-mobile-ads-google.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/5253301131473044024'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1427651980616759129/posts/default/5253301131473044024'/><link rel='alternate' type='text/html' href='http://seof1.blogspot.com/2013/12/increase-budget-in-mobile-ads-google.html' title='Increase Budget in Mobile Ads - Google Digital Marketing 2'/><author><name>Selva</name><uri>http://www.blogger.com/profile/00614207445028561215</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir-JyEYN6hV5iUWHOollTL5c4Burv08zjWT5V2tWCgTCQlMikFSNO8QIPprO94V8L7wt-G5kdbUWDx6WAub6TYKk3H1s0NOc5rFXuC-YqIUIIomVrTMM8j8PHn68IcoWfR46GyIjikIL8/s72-c/Google+Mobile+Ads.png" height="72" width="72"/><thr:total>0</thr:total></entry></feed>

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