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<title>How Content Creators Are Changing The Way Companies Approach Branding</title>
<link>https://www.avant8.com/how-content-creators-are-changing-the-way-companies-approach-branding/</link>
<comments>https://www.avant8.com/how-content-creators-are-changing-the-way-companies-approach-branding/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Tue, 11 Oct 2022 21:35:42 +0000</pubDate>
<category><![CDATA[Blog]]></category>
<category><![CDATA[Social Media]]></category>
<guid isPermaLink="false">https://www.avant8.com/?p=12010</guid>
<description><![CDATA[Welcome to the era of digital content creation. Today, around 50 million people on social media identify as content providers. The creator economy is ever-growing, and as it does, the role of social media manager changes with it. This shift asks brands to think about how social media integrates into their business strategy as a […]
The post <a href="https://www.avant8.com/how-content-creators-are-changing-the-way-companies-approach-branding/">How Content Creators Are Changing The Way Companies Approach Branding</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
]]></description>
<content:encoded><![CDATA[Welcome to the era of digital content creation. Today, around 50 million people on social media identify as content providers. The creator economy is ever-growing, and as it does, the role of social media manager changes with it. This shift asks brands to think about how social media integrates into their business strategy as a whole. Content creator marketing should have a place in your digital marketing strategy, whether that be affiliate programs or formal partnerships.
In this article, we’re discussing how to extend the reach of your social media profile and advice for building a relationship with digital content creators.
<h2>What exactly is a digital content creator?</h2>
A digital content creator is someone who creates engaging, informative content for social media platforms and other digital outlets. Digital content creators produce professional-grade material designed to keep their audience coming back for more, including videos, photos, graphics, and blog posts. Creators are not only responsible for creating and educating, but they also do much more.
Internet culture’s most important figureheads are the creators, who are skilled promoters and leaders in the online world. They nurture real communities and develop distinct personal brands, some of which even become famous. They’re the link between businesses and people they want to connect with.
<h2>6 ways you can achieve company goals with content creator marketing</h2>
When working with businesses, creators should be knowledgeable and enthusiastic. Credibility is important for their success: 50% of marketers ask them to create educational content about their products or related topics. Experience with the product and authenticity are the most critical qualifications for producers, according to both marketers and consumers.
But that only scratches the surface of the influence creators can have on your brand. There’s a lot more that content creator marketing can offer for your brand. 
<h3>Increase your audience’s involvement.</h3>
Consumers like to align themselves with individuals who are similar to them, and this is especially true in the case of creators, who have a unique online persona that consumers relate to. Due to their internet honesty and relatability, many creatives outperform brands in organic engagement rates on a regular basis. When establishing new partnerships, look for people with a significant degree of engagement on their profile to help you improve your stats
<h3>Create new connections with people who aren’t aware of your brand yet</h3>
On social media, there’s something for everyone. You may discover millions of subcultures that are linked by common interests and hobbies. To affiliate with a new group, form a creator collaboration with someone recognized as a reputable source in the community you’re looking to join. You may extend your reach and appeal to new audiences by connecting with creators.
<h3>Connect with people and build strong communities</h3>
A brand community is made up of individuals who follow all of your social media accounts, buy your products, and use your services. They enjoy seeing what your company does. You may strengthen and extend the emotional connection these people have for your business by interacting with creators; look for professional makers in your area who might assist you in bringing people together.
<h3>Content creator marketing drives revenue</h3>
In 2022, 98 percent of consumers intend to buy a product through social media. Today’s savvy social users, on the other hand, are picky and demand proof of trust with a company before purchasing anything. Consumers’ confidence in creators is easier to earn than that of businesses. When making purchase decisions, an unfiltered creator viewpoint may be a powerful incentive.
<h3>Promote brand values</h3>
It’s critical to collaborate with people who are compatible with your business’s principles. Consumers place a higher premium on company alignment with personal beliefs than they did in 2021. In all aspects of life, from the creators you deal with to your company’s values, consumer preferences are influenced by similar goals and ideals. You may make your brand appear more trustworthy and improve your reputation by working with individuals that represent your values.
<h3>Change the way your audience feels about your business</h3>
If you’re caught in a social media calamity or are dealing with a bad reputation, connect your brand with creators that represent the principles you want to embrace. This is especially useful if you’re rebranding, attempting to attract a new demographic, or changing to meet today’s buyers’ demands.
<h2>Final thoughts on content creator marketing</h2>
In conclusion, by collaborating with the right digital content producers, businesses can achieve many company objectives. As customers’ expectations and needs evolve, so too must your marketing strategy. And as the way we consume information changes, it’s important to remember that people still want to connect with other people—not just brands. 
Honing digital content creator marketing strategies are a powerful way to make those connections and achieve your business goals. Explore why <a href="https://www.avant8.com/where-to-get-utah-seo/">Utah SEO</a> is so critical to success.
 
The post <a href="https://www.avant8.com/how-content-creators-are-changing-the-way-companies-approach-branding/">How Content Creators Are Changing The Way Companies Approach Branding</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
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<title>How to Protect and Enhance Your Brand’s Reputation on Social Media</title>
<link>https://www.avant8.com/how-to-protect-and-enhance-your-brands-reputation-on-social-media/</link>
<comments>https://www.avant8.com/how-to-protect-and-enhance-your-brands-reputation-on-social-media/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Tue, 11 Oct 2022 21:34:56 +0000</pubDate>
<category><![CDATA[Social Media]]></category>
<category><![CDATA[Blog]]></category>
<guid isPermaLink="false">https://www.avant8.com/?p=12011</guid>
<description><![CDATA[Social media management is important for both building brand equity and dealing with negative feedback. Your brand’s reputation is priceless, so you must safeguard it at all costs. Being aware of all of your consumers’ online reviews and comments and being prepared to handle them 24 hours a day, seven days a week is an […]
The post <a href="https://www.avant8.com/how-to-protect-and-enhance-your-brands-reputation-on-social-media/">How to Protect and Enhance Your Brand’s Reputation on Social Media</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
]]></description>
<content:encoded><![CDATA[Social media management is important for both building brand equity and dealing with negative feedback. Your brand’s reputation is priceless, so you must safeguard it at all costs. 
Being aware of all of your consumers’ online reviews and comments and being prepared to handle them 24 hours a day, seven days a week is an important part of building a brand.
<h2>Social media management tips to help protect and enhance your brand’s reputation</h2>
By following these steps, you can ensure that your social media presence positively impacts your brand reputation.
<h3>Respond to negative customer reviews</h3>
Every business has dissatisfaction from customers at some point–it’s just an inevitable part of having a company. However, the internet makes it more difficult to hide these negative feelings people have towards brands.
Negative reviews and comments, over time, may erode the confidence your devoted consumers have in you and decrease the chance of future business. They give a negative first impression to potential clients.
What should you do if someone gives you a negative review and remark on social media? Keep the following guidelines in mind when responding to such unfavorable evaluations and comments :
<ul>
<li style="font-weight: 400;" aria-level="1">Give yourself a moment to ponder your reply.</li>
<li style="font-weight: 400;" aria-level="1">Apologize for the hassle and acknowledge the problem.</li>
<li style="font-weight: 400;" aria-level="1">Act earnestly and courteously.</li>
<li style="font-weight: 400;" aria-level="1">Take the discussion off the internet.</li>
<li style="font-weight: 400;" aria-level="1">Don’t overlook it.</li>
<li style="font-weight: 400;" aria-level="1">Make an attempt to handle conflict with a lighthearted demeanor (if feasible).</li>
<li style="font-weight: 400;" aria-level="1">Always own up to your mistakes and apologize to customers.</li>
</ul>
The next time you receive negative feedback, remember that it is an opportunity to learn from your mistakes and grow as a person. Approach the situation with an open mind, and show everyone that you are willing to listen to constructive criticism!
<h3>Social media management involves combatting Trolls</h3>
You’ve undoubtedly encountered spam comments or a troll on social media if your brand maintains an active presence. They are the ones who want to destroy your reputation (maybe just for the sake of it).
If you have a lot of spam comments or taunting users, here are some things you can try:
Some tips for dealing with negative comments on social media:
<ul>
<li style="font-weight: 400;" aria-level="1">Remain polite and cordial.</li>
<li style="font-weight: 400;" aria-level="1">Follow up your response with facts.</li>
<li style="font-weight: 400;" aria-level="1">Don’t engage in an argument.</li>
<li style="font-weight: 400;" aria-level="1">Don’t delete their comments – this will only make things worse.</li>
<li style="font-weight: 400;" aria-level="1">Know when it’s time to stop responding.</li>
<li style="font-weight: 400;" aria-level="1">You can take control of the comments section by moderating or hiding comments as needed.</li>
<li style="font-weight: 400;" aria-level="1">Plan for a Social Media Crisis by having policies and procedures in place ahead of time so you know how to handle negative situations when they inevitably arise.</li>
</ul>
To avoid a social media crisis, it’s critical to create a crisis communication strategy. You can also do a reputation risk analysis. Social media auditing might help you assess the type of messages being said about your company, services, or goods.
To avoid further repetitional damage during a social media crisis, consider investing in some social media monitoring tools. Additionally, make sure to complete your profile on each platform you’re active on to help limit confusion between your real account and any fake ones that exist. This will also aid in the distinction of your account from fraudulent ones. The profile bio is an excellent location to demonstrate one’s sincerity.
<h3>Encourage clients to share</h3>
If you want to improve your social media brand reputation, make a point of obtaining a lot of new and positive evaluations. Here’s how to do it:
<ul>
<li style="font-weight: 400;" aria-level="1">Customers should be encouraged to utilize your branded hashtag when posting reviews. If they do so, mention them in the post or respond to them with a thank you.</li>
<li style="font-weight: 400;" aria-level="1">Give customers a discount on their next purchase when they write a positive review.</li>
<li style="font-weight: 400;" aria-level="1">The best way to engage your audience is by providing captivating content.</li>
<li style="font-weight: 400;" aria-level="1">Customers appreciate being acknowledged for their kind words, so be sure to thank them every time they mention your business online.</li>
<li style="font-weight: 400;" aria-level="1">Always get permission from your consumers to share their material.</li>
<li style="font-weight: 400;" aria-level="1">Select one theme to apply to all user-generated content on social media. It will assist you in creating a cohesive profile appearance.</li>
<li style="font-weight: 400;" aria-level="1">If your consumers produce a lot of material, group several entries together. Use 11 user-generated pieces to make one Instagram carousel post, for example. You may also utilize customer reviews to create Twitter quotations.</li>
</ul>
<h3>It’s better to focus on getting reviews than followers or likes</h3>
Even though likes and followers are nice, you should concentrate on improving your evaluations and comments.
Increase the amount of effort you put into obtaining client evaluations and displaying them to other possible customers. Having enough good evaluations can assist you to attract new clients.
<h3>Use data from social media as insights to improve your business</h3>
By analyzing social media data, you can gain valuable insights into your customers’ experience with your brand. Keeping tabs on this data regularly helps identify patterns which reveal trends that point to what the customers want.
You may use this information to get practical insight and make wise judgments that can help your brand’s social media reputation.
<h2>Final thoughts</h2>
When a brand wants to create a strong social media presence, it is definitely on the right track. But there are some simple and tricky aspects to getting this done.
When it comes to social media marketing, you can’t afford to make any mistakes. Anytime your brand’s reputation is at risk, a poor social media performance can be catastrophic. It’s critical to concentrate on the factors that may help your brand maintain and develop a positive image on social media. Along with social media, SEO can be a great tool for a company. Learn about <a href="https://www.avant8.com/where-to-get-utah-seo/">Utah SEO</a> here.
The post <a href="https://www.avant8.com/how-to-protect-and-enhance-your-brands-reputation-on-social-media/">How to Protect and Enhance Your Brand’s Reputation on Social Media</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
]]></content:encoded>
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<slash:comments>0</slash:comments>
</item>
<item>
<title>Logo vs. Brand: What’s The Difference?</title>
<link>https://www.avant8.com/logo-vs-brand-whats-the-difference/</link>
<comments>https://www.avant8.com/logo-vs-brand-whats-the-difference/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Tue, 11 Oct 2022 21:34:14 +0000</pubDate>
<category><![CDATA[Brands]]></category>
<category><![CDATA[Blog]]></category>
<guid isPermaLink="false">https://www.avant8.com/?p=12012</guid>
<description><![CDATA[At Avant8, we’re all about building and supporting powerful brands. It’s critical to grasp the basic distinctions between a logo and brand identity in order to properly evaluate a brand’s potential. Many designers, agencies, and marketing firms claim to support and service branding while delivering only logo design services. The truth is, a logo is […]
The post <a href="https://www.avant8.com/logo-vs-brand-whats-the-difference/">Logo vs. Brand: What’s The Difference?</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
]]></description>
<content:encoded><![CDATA[At Avant8, we’re all about building and supporting powerful brands. It’s critical to grasp the basic distinctions between a logo and brand identity in order to properly evaluate a brand’s potential. Many designers, agencies, and marketing firms claim to support and service branding while delivering only logo design services. 
The truth is, a logo is only one very small part of a brand identity. Brand identity encompasses the entire scope and history of a company’s visual appearance, from the design of its website to the packaging of its products.
A logo may be an essential part of a brand identity, but it is not the whole story. Creating or rebranding a company is much more involved than simply designing a new logo. A true brand identity must be built from the ground up, through research, strategy, and execution.
<h2>What is a brand?</h2>
A brand is not just a name or logo–it’s the emotional and experiential qualities that come to mind when someone thinks of a company. It’s how that company is consistently portrayed through visuals and messaging, representing its competitive advantages in the market.
A brand is the collection of perceptions held by current and potential customers, employees, investors, and other stakeholders. It’s what these people think and feel about a company, based on their interactions and experiences.
A strong brand is built over time through consistent messaging and visuals across all touch points. Every time someone comes into contact with a company, they should have a similar experience that reinforces the brand. This is called their brand strategy, and is crucial to a company’s success.
<h2>What is a logo?</h2>
A logo is a visual way to show the spirit of a company. It should be distinctive and enable customers to remember the brand easily, which is especially important in competitive markets.
A logo is one small element of a company’s overall brand identity. It’s often the first thing people think of when they hear the name of a company, but it’s not the only thing.
A logo should be designed to work well in a variety of applications, from websites and printed materials to signage and social media. It should be simple enough to be easily recognizable, even when it’s scaled down or seen in passing.
<h2>What is more important?</h2>
A company’s foundation is its brand, and the logo is a way to visualize that brand. A consistent image and voice are essential for marketing and promoting a brand, but ultimately the enforcer of those things should be the quality of the brand itself. At the end of the day, a business’ success is largely dependent on people’s opinions of it and its product. Social media provides many examples where brands have been boycotted due to their political stance, brand image, or reputation.
“Your brand is what other people say about you when you’re not in the room.”
– Jeff Bezos CEO/Founder Amazon
A logo identity is only as strong as the definition, uniqueness, and articulation of the larger brand voice. The logo can be compared to the tip of an iceberg, while the majority of its body comprises what’s below the surface. In marketing terms, this would be alluding to everything else besides just the visual aspects of a brand.
<h2>Finding your brand and logo</h2>
At Avant8, We help companies (new and old) Establish and strengthen their brand strategy and brand identity. We don’t just design logos, we help craft the entire experience. If you’re interested in learning more about how we can help, get in touch. 
We’d love to chat! We also offer SEO services, so read about <a href="https://www.avant8.com/where-to-get-utah-seo/">Utah SEO</a> and why it’s important.
The post <a href="https://www.avant8.com/logo-vs-brand-whats-the-difference/">Logo vs. Brand: What’s The Difference?</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
]]></content:encoded>
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<slash:comments>0</slash:comments>
</item>
<item>
<title>The Significance of SEO to Your Website</title>
<link>https://www.avant8.com/the-significance-of-seo-to-your-website/</link>
<comments>https://www.avant8.com/the-significance-of-seo-to-your-website/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Tue, 11 Oct 2022 21:33:35 +0000</pubDate>
<category><![CDATA[Brands]]></category>
<category><![CDATA[Blog]]></category>
<guid isPermaLink="false">https://www.avant8.com/?p=12013</guid>
<description><![CDATA[People often ask, “How does SEO function?” and “What does SEO entail?” but I’ll go one further -Why is it becoming so important for a website? Why would you want to optimize a website for search engines? What is the importance of SEO? In simple terms, you’re making your website more visible on search engines […]
The post <a href="https://www.avant8.com/the-significance-of-seo-to-your-website/">The Significance of SEO to Your Website</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
]]></description>
<content:encoded><![CDATA[People often ask, “How does SEO function?” and “What does SEO entail?” but I’ll go one further -Why is it becoming so important for a website? Why would you want to optimize a website for search engines? What is the importance of SEO?
 In simple terms, you’re making your website more visible on search engines to get increased traffic that actually matters—it’s not just about the number of people who visit your site, but the quality of those visitors. You want to make sure that your website is a better answer to what users are searching for so that they come to see YOUR services or products instead of a competitor’s.
<h2>What is the goal of a website?</h2>
The first thing to ask yourself is, “Why do you need a website?” Your website might be used to assist with sales, collect leads, and distribute information. Websites are not generally built to sit still and look attractive. That’s not their purpose. Their goal is to perform — help people get information, get leads, sell products, answer inquiries, be newsworthy, have great photos, promote your videos.
<h3>Finding a purpose for your website</h3>
A website is only effective if it has a purpose. This means that you need to determine the reason for your website before anything else. Once you have done this, make sure that everyone who works on the site understands this reason. They can help to ensure that visitors and search engines alike are able to see and understand this purpose. If you are selling something on your website, then it should be clear what exactly it is that you are selling, as well as the price, how to add it to a cart, and how to purchase and pay for it.
<h3>How the importance of SEO translates to customers</h3>
When your entire motivation for a website is to communicate information, what exactly do you do? The goal of giving out information is to have as many people see it as possible. For example, if you have a website that answers questions about health and wellness, you would want people to sign up for the newsletter so they can receive more information from you. It is therefore beneficial to get a list of people who are interested in the same subject. 
With a community of individuals with similar interests, you may convey information, goods, and assistance. If your website makes it clear that this is the case, it may entice the appropriate people to join up for the newsletter and start forming a group.
<h2>Google and SEO</h2>
In 2021, Google updated its technical requirements for site ranking to include usability. The usability of a website is studied by Google, then crawled, and ranked. The search engine has incorporated Usability into its algorithm. You want your website to be as user-friendly as possible. People should be able to use your website without difficulty and accomplish whatever they wish or what you desire them to do.
<h3>User experience and usability</h3>
Google examined how to include user experience as part of their ranking algorithm because they want users to have a positive experience with websites that appear in search results. If your site is confusing or difficult to navigate, Google will assume people who visit will also be unhappy and therefore rank it lower.
Even before Google decided it’s essential, your website should have focused on usability. Google is now looking at your usability against websites that you are competing with. If all sites are bad in terms of user experience, you’re equal. One site’s superior user experience will set it apart from the competition and rank it higher. 
If you’re wondering why your website traffic has been declining, it could be because of things like a slow loading time or an inconvenient layout. Google takes these things into account when determining rankings, so if you want to improve your position in search results, make sure your site is up to par. 
<h3>The importance of SEO within Google</h3>
Google is always striving to improve its response to inquiries. The other day, a client asked if SEO seemed like a moving target. Google’s ultimate objective is to get better at answering questions, so SEO isn’t constantly changing if you’re doing it right. Google strives to be the premier authority with providing answers to questions people have. 
If you optimize your website properly by writing high-quality content that aims to answer a question better than anyone else, then you won’t need to fret about the next Google update because you’re going in the same direction as Google – not against it. Read more about why <a href="https://www.avant8.com/where-to-get-utah-seo/">Utah SEO</a> is important.
<h2>Things to ask yourself</h2>
When looking at your website, consider why your website exists, what it does well, and who needs that information is paramount to optimizing for search engines. Secondly, ask yourself how you can make it easy for them to get what they want from your site. Once you have the answers to those questions, structuring your website will be a breeze. 
When you improve your website for search engines, people will visit your site more because they know you have the answer to their questions. After this, you’ll see the importance of SEO. 
<h2>Still looking for SEO guidance?</h2>
If you have any questions on how SEO Optimization can help you and your business, Contact us today! We will show you options on how to get better results and rank higher on Google!
The post <a href="https://www.avant8.com/the-significance-of-seo-to-your-website/">The Significance of SEO to Your Website</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
]]></content:encoded>
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</item>
<item>
<title>Why SEO Matters For Your Digital Marketing Strategy</title>
<link>https://www.avant8.com/why-seo-matters-for-your-digital-marketing-strategy/</link>
<comments>https://www.avant8.com/why-seo-matters-for-your-digital-marketing-strategy/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Tue, 11 Oct 2022 21:32:15 +0000</pubDate>
<category><![CDATA[SEO]]></category>
<category><![CDATA[Blog]]></category>
<guid isPermaLink="false">https://www.avant8.com/?p=12014</guid>
<description><![CDATA[A not-so-surprising truth is that your customers consult the internet prior to any buying decisions. Whether needing clarification, conducting a product comparison, or just researching what all is available on the market, consumers rely on search engines for information and product awareness. Because of this, search engine optimization (SEO) is key to being found online […]
The post <a href="https://www.avant8.com/why-seo-matters-for-your-digital-marketing-strategy/">Why SEO Matters For Your Digital Marketing Strategy</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
]]></description>
<content:encoded><![CDATA[A not-so-surprising truth is that your customers consult the internet prior to any buying decisions. Whether needing clarification, conducting a product comparison, or just researching what all is available on the market, consumers rely on search engines for information and product awareness. Because of this, search engine optimization (SEO) is key to being found online and achieving long-term business success for entrepreneurs and digital marketers.
SEO has been around for over ten years and generates a large amount of traffic for successful websites.
<h2> What is SEO?</h2>
Online search engine optimization is the process of enhancing both the quality and quantity of organic traffic to your website. It may provide your business with the necessary exposure through nonpaid, relevant search engine results if done correctly.
The beauty of SEO rests in its ability to zero in on humans instead of machines. The key is understanding what people are looking for, the answers they desire, their method of search (including terminology), and their most-preferred type of content consumed (text, audio, or video). If you want to connect with your audience, make sure you can deliver on all of these parameters.
Websites that are popular with Google’s users are preferred by the search engine. As a result, get a Google recommendation and you’ll be at the top 10 results for any search query.
<h2>Why branding is essential</h2>
Before we get into the significance of SEO in digital marketing, you must establish a solid foundation. This includes your company’s name, logo, website design, and social media presence.
Branding is key to gaining trust, acquiring future customers, and boosting profit margins. A professionally designed brand can make your business more valuable by giving it a leg up in the industry.
One of the most important components of your brand is your company logo. It’s what distinguishes you from others and allows you to stand out. The more distinctive and easy-to-understand your logo, the greater it will connect with your target audience.
While some companies choose to redesign their logos every few years for updated visuals, if you create a solid logo from the beginning, then you won’t need to ever change it. There are a lot of companies whose logos have remained exactly the same since their creation, and their place in society is just as strong today as it was when they started. Apple, Chanel, Nike, Vans, Starbucks, McDonalds are all examples of brands that have stayed true to their logo and brand.
Humans are visual animals, and messages that are visually appealing are more likely to be remembered than ordinary words. With this in mind, the significance of a company logo in branding can’t be overstated, and creating a logo has become much easier with Avant8. We make sure to have in-depth conversations with our clients to get the branding and logo they envision just right.
<h2>Why does your business need SEO in its digital marketing strategy?</h2>
SEO is essential for any digital marketing strategy. It might take time and a lot of effort, but the results are worth it and offer great long-term benefits. Here are some factors that show how important SEO is in digital marketing:
<h3>1. Rankings and exposure</h3>
If you want potential customers to find your site easily, ranking in the top 10 Google results is key. And that’s where proper SEO comes in. By optimizing your website for relevant keywords, you increase your chances of appearing on the first page whenever someone searches for those terms. This not only gets you more organic traffic but also puts you right in front of potential customers who are looking for what you have to offer!
<h3>2. Increased Website Traffic</h3>
Paid advertising may be a smart strategy for gaining site visitors, but it isn’t permanent. If potential consumers can’t discover your website, your sales chances will plummet dramatically. By optimizing your website for search engines, you can increase the number of people who find your site through organic search. These visitors are more likely to be interested in what you have to offer since they found your site on their own, rather than being directed there through an advertisement. This also helps improve your website’s ranking on search engine results pages (SERPs), which can lead to increased sales and profits.
<h3>3. Credibility and trust</h3>
By improving your SEO, you not only make it more likely for people to find you through Google searches, but also gain increased visibility and credibility with potential customers. If you rank in the top five search results, users will not only find you more easily, but they will also perceive your website as being recommended by the search engine. Users understand how much work it takes to earn a first-page ranking and what quality standards a website needs to meet. Therefore, appearing on the first page increases your credibility and trustworthiness in the user’s mind.
<h3>4. User experience</h3>
A great website includes comprehensive answers to questions such as: What product is being offered? Where is the company based? How can users buy the product? Which payment methods are accepted? What are the shipping details (if applicable)? And more. When you create a site that meets the user’s needs, the search engine is able to get the right data and display it to the users if requested. If your website is difficult for users to navigate, it will be just as troublesome for search engines. In other words, aim to deliver an excellent user experience and don’t worry so much about SEO–it’ll come naturally.
<h3>5. Long-term growth</h3>
There’s no debate that SEO is a vital digital marketing strategy for business growth. The more relevant, high-volume keywords you rank for, the greater organic traffic your site will get. Although it sounds easy enough, it’s actually quite complicated.
A well-optimized website that is frequently updated and provides high-quality, useful information is more likely to attract consumers and generate sales. And if your consumers enjoy their experience with you, they may share it with their social network circles as the greatest form of word-of-mouth advertising.
<h2>SEO strategies to get you started</h2>
By using the SEO strategies below and working hard, you can make your content and website friendly to users AND search engine crawlers. If done correctly, these methods will bring you traffic from high ranking pages on search engines.
<h3>1. On-page SEO</h3>
On-page SEO deals exclusively with the optimization of what is currently on your website. This can manifest in many ways, such as adding relevant keywords, adding tags, and making sure that your headings include optimized keywords.
The goal is to produce content with high value that also incorporates keywords throughout. In addition, optimize images by adding image alt text for better on-page SEO which will result in increased traffic.
By properly optimizing every page on your website–not just blog posts–you improve your chances of ranking highly for relevant keywords when Google (or any other search engine) crawls your site.
<h3>2. Off-page SEO</h3>
This strategy is the exact inverse of the on-page strategy. You’ll generate useful backlinks to your site on other well-known and pertinent sites, and you’ll publicize your content where your users are already active – on platforms and forums.
Backlinks are like word-of-mouth recommendations, where other popular websites reference your website in their content and ask their users to visit you for information. There are lots of ways to get backlinks, but the key is to publish relevant content that other sites want to reference. In fact, a study from uSERP showed that 40.7% of SEO experts say content marketing provides the strongest passive results for building backlinks.
Besides backlinks, some other successful off-page SEO methods are answering questions on Quora and interacting with the Reddit community. The key here is being authentic— acting helpful instead of promotional. If you’re looking for a way to engage with your users, Quora is a great platform. It’s full of people asking questions and actively seeking answers. If you can provide them with valuable solutions and direct them to your website in a non-promotional way, that can help you build credibility and improve your SEO.
<h2>Conclusion</h2>
When it comes to obtaining organic traffic, SEO is more important than ever. In a time when new websites are being developed every day, remaining current and useful is critical. Users will look for information, and if you can be found when they’re searching for particular terms, you’ll have a long-term edge.
If you want your website to rank on the first page of search results, use both on-page and off-page SEO strategies. It’s also essential to be consistent with your content so that users find it helpful.
At Avant8, We provide many different SEO packages to help you rank higher with google and perfect your user experience. Contact us to learn more about what options we provide! Read more about <a href="https://www.avant8.com/where-to-get-utah-seo/">Utah SEO</a>.
The post <a href="https://www.avant8.com/why-seo-matters-for-your-digital-marketing-strategy/">Why SEO Matters For Your Digital Marketing Strategy</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
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<title>Search engine optimization and blogs: BFFLs (best friends for life)</title>
<link>https://www.avant8.com/search-engine-optimization-and-blogs-bffls-best-friends-for-life/</link>
<comments>https://www.avant8.com/search-engine-optimization-and-blogs-bffls-best-friends-for-life/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Tue, 22 Dec 2020 23:26:00 +0000</pubDate>
<category><![CDATA[SEO]]></category>
<category><![CDATA[Blog]]></category>
<guid isPermaLink="false">https://www.avant8.com/?p=11738</guid>
<description><![CDATA[Everyone has that one person that is their go-to. They are who you may depend upon most in life to help you get through and figure out things. For search engine optimization, that would be blogs (yes, I’m personifying SEO and blogs. It’s 2020, I don’t have a lot going on). SEO depends so much on blogs, it’s […]
The post <a href="https://www.avant8.com/search-engine-optimization-and-blogs-bffls-best-friends-for-life/">Search engine optimization and blogs: BFFLs (best friends for life)</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
]]></description>
<content:encoded><![CDATA[Everyone has that one person that is their go-to. They are who you may depend upon most in life to help you get through and figure out things. For search engine optimization, that would be blogs (yes, I’m personifying SEO and blogs. It’s 2020, I don’t have a lot going on). SEO depends so much on blogs, it’s crazy. There are, of course, other ways to boost your SEO, but blogs are by far one of the fastest and easiest ways.
 
But I’m getting ahead of myself. Let’s back up a little and explain how search engine optimization even works, shall we? 
 
What even is search engine optimization? 
Have you ever wondered how Google sorts the sites that come up when you search something? How it decides which goes first, which gets to be on the first page of a search? That is all due to one little magical acronym SEO (search engine optimization). If you take a close look at the name, it will explain a bit of what it is to you. It is optimizing your site for search engines. What does that look like? Well, as long as your site is on the first page of a search related to your business, then your site has good SEO. It is optimized. Because who, in all reality, is willing to wade through more than the first page of a search? Only the truly desperate.
 
But you don’t want people to have to be desperate in order to find your site. You want them to find you quickly and easily. This is why SEO is so important. This does lead us to another question: how does SEO work? 
 
Search engine optimization works through keywords. These are words and phrases that people use to search things. For example, when you search “Christmas flamingo,” Google (or whatever search engine you’re using) will sift through the internet for anything that has the words “Christmas flamingo” attached to it to bring you pictures of flamingos wearing Santa hats. So, when you optimize your search engine visibility, you take some keywords that are related to your company and attach them to your website. There are many different ways that you can do this. But we at Avant8 like the blog approach best.
 
Why does it love blogs? 
As a content writer with Avant8, I spend most of my time writing blogs like this one, but for our clients, instead of ourselves. These are helpful, short articles chock–full of information about our clients’ good and services, and full of a chosen keyword. The idea behind these blogs is that if we put them on our clients’ sites, not only will their customers find them useful and informational, but it will also attract the attention of search engines.
 
When search engines try to hunt down websites with certain keywords, they also look at the word count of the context that it’s used it. If it’s a higher one, around 1,000 words, the search engine is going to move it higher up the list. So, when you have a blog (or several) on your site that is at least 1,000 words and talks about one of your keywords, you’re more likely to be not only on the first page of a search, but high up on that page. It’s also a good idea to keep these blogs regularly updated. Not only so that you can keep your customers up to date with the latest information about your industry, but also because search engines are going to prioritize new information over older.
 
The thing is, writing blogs takes time. The content team at Avant8 writes about 85 blogs (amounting to about 85,000 words) every three or four weeks. But that is the main thing that we do. While we do switch gears from time to time to write copy for websites or to work on social media, we’re mainly here to write blogs. As a small business owner, you probably don’t have time to write a ton of blogs to stick on your site. And you don’t need to. Writing two or three a month could still give you a bit of a boost in your SEO ranking. If you’re struggling to think about what to write even with your keywords, research your competitors. See if they have a blog on their site and if so, what do they write about. Just be wary of plagiarism. Not only is it, frankly, super uncool, but search engines will check for that and stay away from plagiarized sites.
 
Or maybe you do want several blogs every month, but just don’t have the time. That’s where we come in. Our content team will learn everything we can about your industry and produce high-quality blogs that are not only informative, but also SEO friendly. Our SEO team will then take over and make sure that the blogs are as search engine optimized as can be. We pretty much experts at this stuff at this point. Afterall, you don’t produce over 85,000 words of great SEO content a month without figuring out a few things along the way.
The post <a href="https://www.avant8.com/search-engine-optimization-and-blogs-bffls-best-friends-for-life/">Search engine optimization and blogs: BFFLs (best friends for life)</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
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<title>The Tremendous SEO & Blogs Technique</title>
<link>https://www.avant8.com/the-tremendous-seo-blogs-technique/</link>
<comments>https://www.avant8.com/the-tremendous-seo-blogs-technique/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Mon, 21 Dec 2020 23:09:30 +0000</pubDate>
<category><![CDATA[SEO]]></category>
<category><![CDATA[Blog]]></category>
<guid isPermaLink="false">https://www.avant8.com/?p=11742</guid>
<description><![CDATA[Like many others enduring the unavoidable boredom that comes with quarantine in the time of Covid-19, you may find yourself more and more often stumbling onto blog pages during your seemingly endless internet browsing. Reading up on something interesting, informative, or just plain silly, can be a wonderful distraction, not to mention it can feel significantly […]
The post <a href="https://www.avant8.com/the-tremendous-seo-blogs-technique/">The Tremendous SEO & Blogs Technique</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
]]></description>
<content:encoded><![CDATA[Like many others enduring the unavoidable boredom that comes with quarantine in the time of Covid-19, you may find yourself more and more often stumbling onto blog pages during your seemingly endless internet browsing. Reading up on something interesting, informative, or just plain silly, can be a wonderful distraction, not to mention it can feel significantly better to your psyche than simply scrolling past an infinite amount of memes and #ThrowbackThursday photos of life before lockdown. What you may not realize, however, is why that particular blog exists in the first place, or why it was the first to show up in your google search. Well, this can largely be explained by a little something called search engine optimization, or SEO.
 
SEO ultimately has to do with where you show up when someone searches for your business or for keywords associated with your business. It’s all about visibility and accessibility. Let’s say you own a pet store–we’ll call it, Paws for Effect. When someone searches for your oh-so clever name, you naturally want your website to be at the very top of the very first page, as opposed to some different website specializing in pun-tastic quips or other animal innuendos. Or maybe some furry friend fanatic googles something like, “should I get my dog winter boots?” Now, you have a vast collection of fabulous winter boots for dogs, but why would your website pop up for such a specific question when your dog boots likely aren’t part of your ~Should I Get My Dog Winter Boots~ seasonal collection? This is where blog pages come into play.
 
The Big Blog Page Bonanza 
A blog page is basically a creative free space to publish articles pertaining to whatever it is you’re selling. We see blogs all over the place, covering pretty much every topic and question that could possibly exist. Are people just writing these out of the goodness of their heart and desire to help their fellow human? Maybe…but they were probably also hired to writer these blogs for the purpose of driving traffic toward the business’s website. When a business page has tons of blogs with titles and content that relates to their particular industry, this gives them more opportunity to publish keywords on their website. So, if “winter boots for dogs” is your target keyword, and you have twenty-something articles addressing a variety of topics regarding winter boots for dogs, then Paws for Effect’s business page would be way more likely to come up on the first page in a google search. To put it simply, if our hypothetical curious customer googles “should I get my dog winter boots” and your business pops up on the first page of the search, then congratulations! You have great SEO and deserve a treat (and so does your pet who is, of course, the goodest boy/girl). However, if they conduct the search and your website is on the third page or past, then you have some work to do on your SEO.
 
The Keyword Craze 
Writing blogs with keywords and questions related to your business is great, but to take it to the next level, you need analytics. There are many different websites and tools to help businesses monitor their website’s traffic and check for current popular keywords being searched on google at high volumes. Knowing what keywords in particular are getting a lot of hits on google will help you determine what blogs you should be writing in order to get your business to the coveted page one. If we wanted our favorite company, Paws for Effect, to rank higher, there are two general methods of approaching this goal. First, you’re going to want to aim for the low hanging fruit. That is, finding popular keywords related to your exact business’s name. Assuming a large number of those people searching are looking for your business, we obviously want to make sure your business page is the very first to pop up.
 
Second, you want to monitor the popular keywords for the general industry you’re a part of. That would mean finding out what keywords tend to rank high when it comes to searches related to pets or pet stores. Now, it’s important to remember that keywords are like the tides–they’re always changing. While “winter boots for dogs” may be ranking high in December and January, it may not be so popular come summertime. In other words, analytics are not a one-and-done deal. For optimal SEO, you should conduct regular assessments to keep your spot at the top of searches for keywords currently trending, so that you can also stay current and trending.
 
If analytics aren’t really your thing and you’re feeling a little lost, <a href="https://www.avant8.com/contact-us/">reach out to us</a>! We’re <a href="https://www.avant8.com/search-engine-optimization/">something of an SEO-savant</a>, and we love to help.
 
The Personality Palooza 
While words like “search engine optimization” and “analytics” may make SEO blog pages feel a little cut and dry, that is sooo not the case! Just because the ultimate goal is to increase traffic to your business page does not mean your blog page has to be all work and no play. In fact, it’s better to make your blog page representative of who you and your business are. Infusing your articles with your business’s voice and personality will give readers a better idea of what you’re all about. It can turn a passer-byer reader into a paying customer or keep other readers coming back for more, ultimately reinforcing your increasing traffic. People like to feel connected when they read, and they definitely like to know who they’re working with. Putting you and your business’s personality out there through your blogs is a surefire way to get your message across and cultivate a successful SEO-friendly blog page.
The post <a href="https://www.avant8.com/the-tremendous-seo-blogs-technique/">The Tremendous SEO & Blogs Technique</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
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<title>Social Media Marketing: Utah Edition</title>
<link>https://www.avant8.com/social-media-marketing-utah-edition/</link>
<comments>https://www.avant8.com/social-media-marketing-utah-edition/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sun, 20 Dec 2020 22:20:20 +0000</pubDate>
<category><![CDATA[SEO]]></category>
<category><![CDATA[Blog]]></category>
<guid isPermaLink="false">https://www.avant8.com/?p=11746</guid>
<description><![CDATA[Utah edition? Why? Well, because we want to plug our company into another article, obviously. But also, because we know how difficult it can be to choose a company that truly knows social media. Social media marketing is extremely important these days and as a last-year millennial (1996) that lives on social media, I know this for a […]
The post <a href="https://www.avant8.com/social-media-marketing-utah-edition/">Social Media Marketing: Utah Edition</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
]]></description>
<content:encoded><![CDATA[Utah edition? Why? Well, because we want to plug our company into another article, obviously. But also, because we know how difficult it can be to choose a company that truly knows social media. Social media marketing is extremely important these days and as a last-year millennial (1996) that lives on social media, I know this for a fact. The majority of the companies/products I choose I have found via social media. How did these companies target me and get my sale? Well, social media marketing. Social media becomes more relevant as the years go by. If you and your company are not online, it is almost like you don’t exist. If your social media isn’t popular or if you have yet to involve a marketing department, what are you doing? It’s time to get your head in the game (High School Musical reference? Maybe). Now, we don’t mean to sound critical, but we here at Avant8 want you and your company to be the epitome of success. And isn’t that what you want out of a social media marketing company? But how do you find such a company? And what do they do? We’ll touch on these things and more in the article so read on to find out more.
 
Social media marketing: what is that? 
Put simply, social media marketing is the use of social media/websites to promote your product or service. The use of social media is this and is also used to connect with a wider audience by building your brand, drive website traffic and increasing those sales! Social media marketing can really make or break a company. If your company does not take advantage of social media, it will be more difficult for you to succeed. There are several different social media platforms. Some social media platforms that you may have heard of include, Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, and, of course, Snapchat. To be well versed in these platforms personally is quite the talent, but what about for a business? How can you use these to help boost your company?
 
How to boost your social media 
Like we stated before, if your social media isn’t up to par, it will be far more difficult to reach success. So, how can you use social media marketing to your advantage? We here at Avant8 are what some would call experts at social media. We believe that having a solid social media lets your customers know that you’re not a faceless corporation but a company that looks forward to educating and helping each customer. Social media is where customers learn to trust a company and so on and so forth. Our social media marketing team can help with all of our social media problems, or just a handful. We can consult, train your team, create campaigns and content for you, or all of the above. Yes, Avant8 can do all of these things. Or you could try it on your own! Here are a few <a href="https://sproutsocial.com/insights/social-media-marketing-strategy/">tips</a> to help you boost your social media platforms for marketing purposes.
 
<ul>
<li data-leveltext="-" data-font="Avenir" data-listid="4" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">What do you want out of social media? This is the first question to ask yourself. What goals do you want to set and reach for using social media as a marketing tool? Perhaps you want to gain a wider range of followers getting your reach out further. Or you’d like to just increase leads and sales in general! It’s important to get your goals set of what you’d like to achieve with social media marketing. This is important because of the wide range of ways social media can assist you and your business.
</li>
<li data-leveltext="-" data-font="Avenir" data-listid="4" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Who is the audience you want? When choosing a social media platform, it’s important to make sure that the audience you want will see you on that platform. Let’s say, for example, that your target audience is people in their mid-thirties, where will you find this audience? Will you find them more on Snapchat? Instagram? Or perhaps Facebook. To target the audience you want for engagement, doing some research on which platforms are most popular for that demographic can help you succeed. </li>
<li data-leveltext="-" data-font="Avenir" data-listid="4" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Who are your competitors? What are they doing? In every business there will always be competitors to look out for. When you first start your business it’s likely that you have done a little digging. This time when you’re digging around, try looking at their social media, is it popular? If so, what are they doing to make it popular? How can you use this information for your benefit? The idea of this is not to be a copy-cat but to help you strategize your next move to ensure that you are the top-dog of this industry.
</li>
<li data-leveltext="-" data-font="Avenir" data-listid="4" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Creating content is king. How do you do this? Here at Avant8 we know that content is king. If your content is hard to engage with, no one will want to engage with it. Try sticking with themes. For example, a specific color scheme or a graphic design. This way it’s easy for customers to pick you out from other competitors. </li>
</ul>
 
Of course, these tips aren’t everything that social media can assist you with, but hopefully they are a good start. Using social media to your advantage could change the success of your business. There are so many companies and individuals that have gained huge followings just because they use social media the right way. Just think, we wouldn’t have Justin Bieber if it weren’t for YouTube or Halsey off of SoundCloud. These artist lives changed because of their use of social media. Just think of what social media marketing could do for you and your company. Although you may be able to apply these social media marketing tips yourself, why take the time from other important businesses when you could have a Utah based company do the work for you? Perhaps choosing a social media marketing company in Utah will be your best idea yet. Of course, this is just a thought.
The post <a href="https://www.avant8.com/social-media-marketing-utah-edition/">Social Media Marketing: Utah Edition</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
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<title>Social Disruption: Avant8 Style</title>
<link>https://www.avant8.com/social-disruption-avant8-style/</link>
<comments>https://www.avant8.com/social-disruption-avant8-style/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sat, 19 Dec 2020 22:41:41 +0000</pubDate>
<category><![CDATA[Blog]]></category>
<category><![CDATA[Design]]></category>
<category><![CDATA[Brands]]></category>
<guid isPermaLink="false">https://www.avant8.com/?p=11728</guid>
<description><![CDATA[What is social disruption? To put it quite simply, social disruption is to radically transform something. It implies that something new is emerging out of something existing. There are many customs, services, products, etc. that are classic and have stayed popular for different reasons. However, as the world grows older and times change, so do the […]
The post <a href="https://www.avant8.com/social-disruption-avant8-style/">Social Disruption: Avant8 Style</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
]]></description>
<content:encoded><![CDATA[What is social disruption? To put it quite simply, social disruption is to radically transform something. It implies that something new is emerging out of something existing. There are many customs, services, products, etc. that are classic and have stayed popular for different reasons. However, as the world grows older and times change, so do the ways that we think about these classics. How can they be improved? Is there a new way of doing that when it could be more efficient? Our world today is ever evolving and there is no stopping it. From the words we use to the way that we dress … there will always be a change. All of this disruption changes the way that we live life and how we do business. What has Avant8 done to disrupt the norm of the digital world?
 
Avant8 and the digital world 
We do things a bit differently here at Avant8 than other creative marketing agencies. If you’re a traditionalist you may see this as a negative, but for us? It’s nothing but positive results and more success. The digital world is more popular than ever with this miserable year of 2020 (yes, there were some good things, but it wasn’t the best). We here at Avant8 were able to keep our employees by working remotely. It was a difficult transition, but it didn’t waver our successes. Avant8 is a creative marketing agency that does all things well, digital, our services range from SEO (Search Engine Optimization) to social media, but we’ll explain all of those later. Digital dominance is what we thrive for. Companies that choose to look the other way when it comes to the digital age will have a much harder time thriving. The digital world may not be what one is used to, but it’s what will help you and your business succeed. Avant8 is a full-service digital marketing agency. This means we do it all and we do it well. And we’ll do a little social disruption in the process.
 
Superstar services 
There are many different digital marketing agencies out there, and they’ll probably get the job done, but here at Avant8, we’ll do it better and we’ll show you how. We have many different services, like we stated above, and each method of our services is a little different than companies similar to ours. Here’s a taste of what we can do:
 
Web Design: It’s easy to create a website that looks how you’d like it to look. But will it function the way you’d like? The way that your website is designed and how it functions is the way that your future customers will view you. If it runs poorly, they’ll think you do too. Here at Avant8 we’ll create a website with your ideas in mind while adding a little spark to the mix. No cookie-cutter web designs in sight. A three Phase system is used to ensure that you’re getting exactly what you want and exactly what you need.
 
Social Media: Ugh, we love social media (well, at least this content writer does). If your company isn’t on at least one social media platform, do you even exist? Now, this doesn’t mean you need to be on everything and constantly be posting on your Snapchat story, it just means that having social media will help you become successful. Having a presence on social media shows your potential customers that you care and aren’t a big, scary faceless corporation. How so, you may ask? When a customer can find you on socials, they now view you as people with a business. You’re able to relate to one another and therefore create a connection. Don’t have time for that? Don’t worry, we do. Avant8 can assist with whatever types of social media service you need. From taking full control of your social media to setting up campaigns for you, to training your in-house team or just consulting. We’ll be able to fix you up with the socials to succeed.
 
SEO: If you haven’t heard of SEO by now, boy, are you in for a wakeup call. SEO gets your website to the first page of a search engine, like Google (we are experts in Google SEO by the way). When you type something into Google it picks out keywords and phrases, then matches them up to a few different websites. If your website is ranked higher, it is more likely to be chosen. When was the last time you went to the second page of a search engine? Exactly, you don’t. We here at Avant8 are one of the best SEO experts in SLC, so, we’ll do you right.
 
Paid Search PPC (Pay-Per-Click): Pay Per Click may be the quickest way to get noticed by future customers. When you type something into a search engine, again, like Google, it gives a list of websites. PPC includes you into the list, therefore there will likely be more clicks to your site. You know those ads in the search results before actual results? We’re talking about those. People often click on those rather than continue down the page. If you’re at the top you are more likely to be chosen during that search!
 
CRO (Conversion Rate Optimization): CRO allows you to watch what happens on your website. Sure, you can create a website, but is it being used? If you are able to understand the conversion rates of your websites, you will know how customers are interacting with it. If your website isn’t being used the way you want it to, there won’t be any progress. Doing CRO gives you information like, what parts of your site aren’t being used, how long they are spending on a page, and what products they are clicking on. The more you can tailor your website to your customers the more sales you’ll make.
 
Branding: Branding is often overlooked as a lot of people are looking at their products/services, however if your brand isn’t recognizable it won’t be popular. When you create a brand, it will be how customers will identify you. We can assist in creating a brand that is recognizable and sustainable throughout time to help you succeed.
 
Social Disruption: say hello to the modern world 
We love the classics, don’t get us wrong, our CEO is an 80’s classic fanatic. However, we want to disrupt the way that digital business is done because we have found a better way to do it. We want to help our customers thrive in the ways that they thought they couldn’t. And perhaps be a part of their social disruption.
The post <a href="https://www.avant8.com/social-disruption-avant8-style/">Social Disruption: Avant8 Style</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
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<title>SEO Services Right Here in Utah</title>
<link>https://www.avant8.com/seo-services-right-here-in-utah/</link>
<comments>https://www.avant8.com/seo-services-right-here-in-utah/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sat, 19 Dec 2020 22:10:46 +0000</pubDate>
<category><![CDATA[SEO]]></category>
<guid isPermaLink="false">https://www.avant8.com/?p=11732</guid>
<description><![CDATA[With the digital world growing at an exponential rate, businesses’ tactics of staying current and visible on the web have also evolved. One such tactic is search engine optimization, affectionately known as SEO. The rising demand for business owners to up their SEO game has led to a spike in SEO services, designed to relieve such business […]
The post <a href="https://www.avant8.com/seo-services-right-here-in-utah/">SEO Services Right Here in Utah</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
]]></description>
<content:encoded><![CDATA[With the digital world growing at an exponential rate, businesses’ tactics of staying current and visible on the web have also evolved. One such tactic is search engine optimization, affectionately known as SEO. The rising demand for business owners to up their SEO game has led to a spike in SEO services, designed to relieve such business owners from the stress of trying to stay on top of the complex, constant operation that is search engine optimization. If you’re looking for SEO services in Utah, then look no further my friend! You’ve come to the right place.
 
But wait! Isn’t Avant8 just a regular digital marketing agency? Yes, we are an exceptional (no room for regular here) digital marketing agency, skilled in many different areas spanning across the digital marketing platform, but we’re also known for our specialized SEO services. From web copy to email campaigns to social posts to blog pages…we’ve got the tools and the know-how to successfully optimize your business.
 
Why Does SEO Matter? 
SEO essentially determines how easily internet browsers can find you. If someone googles your business or a keyword related to your business, and you pop up on the first page, then consider yourself properly optimized. However, if someone googles and you turn up on page three, well – you have some work to do. To do this work, you’ve got to have analytics. Our SEO services provide these and do the analyzing for you. This allows us to monitor things like which keywords are ranking high for your particular industry, what time of day you’re getting the most traffic, so on and so forth. When we collect this information, we’re able to target which keywords we need to use, when to post on social media, and other methods of increasing traffic to your business.
 
The need to increase your visibility on the web has become increasingly important as many companies move to online ordering and the general public turns to the internet to find whatever it is, they’re looking for. If you want to get your product out there, then you better be on that first page! Think about it, when was the last time you googled “best pizza in Salt Lake City” and ended up on the third google page browsing through articles and restaurants? Answer: there isn’t a last time, and that’s exactly why SEO services are so crucial to keeping your business in the spotlight.
 
How Do You Do It? 
There are many, many different approaches to improving your SEO, which is yet another reason so many businesses seek out SEO services to help them get their name in the spotlight. At Avant8, we hit them all. To keep things sweet and simple, we’ll cover just a few of the major methods.
 
Keywords 
Keywords are something of a no-brainer. It entails using specific words that are common for people to search when seeking out a business like your own. Using analytics, we can monitor which particular keywords are receiving a lot of attention on google and use this to optimize your webpage. For instance, if you own a gym, you’ll likely be looking at keywords around exercise, gym equipment and fitness.
 
Alt Tags 
Alt tags go hand in hand with keywords. They’re basically image descriptions, which presents a perfect opportunity to squeeze in more keywords and upping your chances of showing up in google searches. For instance, if you’re an ice cream shop and have a picture of someone scooping cookie dough, you could make the alt tag, “cookie dough ice cream.”
 
Meta Descriptions 
Meta descriptions are the smaller print text below the link title. They’re essentially a descriptive preview of what lies ahead. Many people don’t realize you can custom write these meta descriptions–and that’s all good and dandy; if you don’t personally write one, the web browser will automatically pull text that covers the general purpose of the site. However, if you write your own, you can insert buzzy keywords and make your website appear more polished and professional. Google and other search engines will reward this legitimacy, ultimately boosting your SEO.
 
Blogs 
Which keywords are popular and best to use is an ever-changing target? If you’re in skincare, “facials” might be ranking high one month, while then next month it might be “dermaplaning” that’s getting all the hits. Blogs, or other content-based posts, are a fun and effective way to continuously update your site with the latest high-ranking keywords. Furthermore, it gives you an opportunity to inform users on why your product is awesome, or simply to entertain them! If users are engaged, interested, or amused by the content you’re publishing, they’re more likely to come back and spend more time on your page. Google and other search engines reward your SEO the more time a user stays on your page.
 
So, if you’re in skincare, releasing a 1000-word blog post on “the best skincare routine” can have a positive impact on your SEO. However, search engines can be a finicky pain in the arse. While repeatedly using a keyword like “face cream” can lead to search engines reward you and boost your ranking, they can also punish you if you overuse, ultimately deeming your posts as spam-like content. This is another reason businesses seek out SEO services; we have the expertise to strike the perfect balance. Furthermore, not every business has the time or resources to continuously publish 1000-word blogs.
 
Uh-Oh, We’re Not in Utah! 
If you found yourself on an “SEO services in Utah” blog post and are finding yourself entirely charmed by our banter and skill, but are now realizing, “wait a minute, I’m not in Utah!” No worries! Avant8 caters to remote clients on the regular. We can still provide SEO services to your business, so we get to stay in Utah, and you get to stay right where you are! We don’t only offer <a href="https://www.avant8.com/utah-seo/">Utah SEO</a>!
The post <a href="https://www.avant8.com/seo-services-right-here-in-utah/">SEO Services Right Here in Utah</a> appeared first on <a href="https://www.avant8.com">Avant8</a>.
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