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1. <?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-831799367353237644</id><updated>2024-05-24T17:34:13.662+08:00</updated><category term="bea atienza"/><category term="think"/><category term="digital marketing"/><category term="digital marketing philippines"/><category term="social media"/><category term="television"/><category term="twitter"/><category term="be your digital best"/><category term="advertising"/><category term="buzz"/><category term="tv"/><category term="ad agency"/><category term="facebook"/><category term="viral"/><category term="content"/><category term="tools"/><category term="beyourdigitalbest"/><category term="mrm manila"/><category term="philippines"/><category term="advertising industry"/><category term="google"/><category term="mad men"/><category term="mrm"/><category term="new york"/><category term="ad industry"/><category term="immap"/><category term="information design"/><category term="philippine digital marketing"/><category term="user experience"/><category term="website"/><category term="youtube"/><category term="ad agency life"/><category term="books"/><category term="boomerang"/><category term="branding"/><category term="crowdsourcing"/><category term="digital"/><category term="digital marketing agency"/><category term="film"/><category term="hashtag"/><category term="information graphics"/><category term="mccann"/><category term="nyu"/><category term="participation web"/><category term="reality tv"/><category term="so you think you can dance"/><category term="social mapping"/><category term="strategic planning"/><category term="strategy"/><category term="sytycd"/><category term="web 2.0"/><category term="2010"/><category term="ad men"/><category term="agency of the year philippines"/><category term="amazon"/><category term="analog"/><category term="architecture"/><category term="audience participation"/><category term="augmented reality"/><category term="beaa"/><category term="blog"/><category term="brand"/><category term="brand ambassador"/><category term="brand philippines"/><category term="branded utility"/><category term="brands"/><category term="client"/><category term="communication"/><category term="community"/><category term="data"/><category term="digital advertising"/><category term="digital agency"/><category term="digital media"/><category term="digital strategic planning"/><category term="digital strategy"/><category term="don draper"/><category term="emmy"/><category term="fish"/><category term="foursquare"/><category term="globe"/><category term="insight"/><category term="integrated 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philippines"/><category term="social network"/><category term="social tv"/><category term="spring awakening"/><category term="summit"/><category term="surveillance"/><category term="tadd gadduang"/><category term="telco"/><category term="thinking tools"/><category term="traffic"/><category term="tweet"/><category term="usability"/><category term="utility"/><category term="wayfinding"/><category term="wpp"/><category term="yahoo"/><category term="#icebucketchallenge"/><category term="#juanvote"/><category term="#sentisabado"/><category term="*wink*"/><category term="140"/><category term="140 conference"/><category term="140conf"/><category term="1901"/><category term="2009"/><category term="30s"/><category term="ATL"/><category term="BTL"/><category term="I&#39;ve Seen Enough"/><category term="NextSteps"/><category term="OT"/><category term="SME"/><category term="Sprint"/><category term="X million hits in X million days"/><category term="aa"/><category term="above the line"/><category 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term="inception"/><category term="information web"/><category term="instant save"/><category term="insurance"/><category term="integration"/><category term="intel"/><category term="intelligent web"/><category term="interactive"/><category term="intern"/><category term="internet"/><category term="ipod"/><category term="jeter"/><category term="joel spolsky"/><category term="jonathan groff"/><category term="lafferty"/><category term="last week tonight"/><category term="law of diminishing productivity"/><category term="learning"/><category term="legacy phones"/><category term="lego"/><category term="lifestrream"/><category term="lin manuel miranda"/><category term="live"/><category term="lizstomania"/><category term="logorama"/><category term="lost"/><category term="lost in translation"/><category term="lunchbreath"/><category term="madison ave"/><category term="manager"/><category term="manila"/><category term="mansmith"/><category term="many-to-many"/><category term="map"/><category term="marketing funnel"/><category term="marketing strategy"/><category term="mary murphy"/><category term="mashable"/><category term="math"/><category term="mayor"/><category term="mcdo"/><category term="mcdonald&#39;s"/><category term="media consumption"/><category term="media formats"/><category term="mental block"/><category term="mentors"/><category term="met"/><category term="microblog"/><category term="mmda"/><category term="mmda traffic navigator"/><category term="mobile browsing"/><category term="mobile internet"/><category term="mobile marketing"/><category term="monetization"/><category term="monetization model"/><category term="moritz"/><category term="movie"/><category term="multiply"/><category term="multitouch barcelona"/><category term="music"/><category term="music video"/><category term="musical"/><category term="national brand"/><category term="natural paint"/><category term="navigation"/><category term="nego"/><category term="nescafe"/><category term="nescafe philippines"/><category term="net neutrality"/><category term="netflix"/><category term="new media"/><category term="new year"/><category term="new york public library"/><category term="news"/><category term="nigel lythgoe"/><category term="noise to signal"/><category term="not connected"/><category term="not digital"/><category term="notebook"/><category term="nsa"/><category term="numbers"/><category term="objectified"/><category term="offering"/><category term="old space"/><category term="old-school"/><category term="on demand"/><category term="ondoy"/><category term="one copy"/><category term="one-to-many"/><category term="online education"/><category term="online marketing"/><category term="online marketing study"/><category term="oprah"/><category term="oscar"/><category term="overtime"/><category term="padawan"/><category term="pangea"/><category term="paramihan challenge"/><category term="peggy"/><category term="pen holder"/><category term="perfume"/><category term="perrier"/><category term="persuasion"/><category term="petron"/><category term="philppine digital marketing"/><category term="phoenix"/><category term="photography"/><category term="pinoy food"/><category term="pirates"/><category term="playlist"/><category term="poppin"/><category term="portfolio"/><category term="posterous"/><category term="premiere"/><category term="premium"/><category term="print"/><category term="privacy"/><category term="problem-solving"/><category term="problems"/><category term="procter"/><category term="product development"/><category term="product site"/><category term="programmatic"/><category term="programming"/><category term="promo site"/><category term="psfk"/><category term="publisher"/><category term="publishing"/><category term="quack"/><category term="quantified self"/><category term="questions"/><category term="quirky"/><category term="quub"/><category term="ranking"/><category term="reading list"/><category term="real-time marketing"/><category term="relapse"/><category term="relationsihp"/><category term="relatives"/><category term="remarketing"/><category term="rock star"/><category term="role of consumer"/><category term="rome"/><category term="runpee"/><category term="sandwich"/><category term="scott galloway"/><category term="scurvy"/><category term="search engine optimization"/><category term="season"/><category term="selfie"/><category term="semantic web"/><category term="sessions"/><category term="shanghai"/><category term="shareability"/><category term="short film"/><category term="short-form"/><category term="singapore"/><category term="size"/><category term="smart home"/><category term="smart product"/><category term="smart stuff"/><category term="snowden"/><category term="sociability"/><category term="sociables"/><category term="social"/><category term="social media behavior"/><category term="socialforgood"/><category term="socila media"/><category term="soft power"/><category term="solutions"/><category term="sony"/><category term="spring"/><category term="spring spring spring"/><category term="star trek"/><category term="starbuck"/><category term="statistics"/><category term="status update"/><category term="story"/><category term="storyline"/><category term="strategic plannign"/><category term="stream"/><category term="stream asia"/><category term="stunt"/><category term="stupid"/><category term="subscription"/><category term="suits"/><category term="summer"/><category term="surfthechannel"/><category term="symphonia"/><category term="t-mobile"/><category term="tag"/><category term="team"/><category term="team management"/><category term="technology"/><category term="terminator"/><category term="testing"/><category term="the secret"/><category term="time"/><category term="times square"/><category term="tinkerers"/><category term="tiwtter"/><category term="tony"/><category term="touch screen"/><category term="toyota"/><category term="transit"/><category term="travel"/><category term="trust"/><category term="truth"/><category term="tumblr"/><category term="tv content"/><category term="tv formats"/><category term="tv industry"/><category term="tv spot"/><category term="tvc"/><category term="tvmoviemusicetc"/><category term="twanalysis"/><category term="twelpforce"/><category term="typhoon"/><category term="ugly betty"/><category term="uhura"/><category term="unconference"/><category term="urban planning"/><category term="urinal"/><category term="vaio"/><category term="vampire diaries"/><category term="viewer engagement"/><category term="virtual revolution"/><category term="vodaphone"/><category term="voice"/><category term="waitless"/><category term="ways of seeing"/><category term="web 1.0"/><category term="web 3.0"/><category term="web ad"/><category term="web design"/><category term="web fun for musicians"/><category term="web site story"/><category term="web trends map"/><category term="website hits"/><category term="wet hot american summer"/><category term="wfp"/><category term="wieden+kennedy"/><category term="win"/><category term="wolfgang amadeus"/><category term="work"/><category term="wristwatch"/><category term="wunderman"/><category term="zeo sleep manager"/><title type='text'>be your digital best  / digital marketing philippines</title><subtitle type='html'>on the practice of building a digital media marketing practice</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.beyourdigitalbest.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/-/buzz'/><link rel='alternate' type='text/html' href='http://www.beyourdigitalbest.com/search/label/buzz'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>bea</name><uri>http://www.blogger.com/profile/09072712110330687948</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX2FTgl-fZVjDFnOocsBvJNRsE5VQoOaCsR0jf2NY6LZgWsJqbaA5LHzKMG5_GfWa-LDfzcLhfGDlBbGjh152OaSsihfQpSRwMJhx2IzCFWY7DJ3aAvcYYRjbIxkxF8Zw/s220/mtv.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>10</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-831799367353237644.post-5648866517459505681</id><published>2011-01-25T00:29:00.002+08:00</published><updated>2011-02-05T17:39:31.390+08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="bea atienza"/><category scheme="http://www.blogger.com/atom/ns#" term="buzz"/><category scheme="http://www.blogger.com/atom/ns#" term="facebook"/><category scheme="http://www.blogger.com/atom/ns#" term="internet marketing philippines"/><category scheme="http://www.blogger.com/atom/ns#" term="philippine digital marketing"/><category scheme="http://www.blogger.com/atom/ns#" term="social media"/><category scheme="http://www.blogger.com/atom/ns#" term="think"/><category scheme="http://www.blogger.com/atom/ns#" term="thinking tools"/><title type='text'>Facebook is the new WWW</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm0bDJzzYWiHoNXm8AaLWUeWw9uTOnDIlojxVvhUza1Z-gEU0cWToQ4fPSypxi3lC_hpi0enD2M6BEXlJlaVxnK-Of622x02weJ3MDSwNchqooDA1IrJTszOp_-8yE_S_r95sG-Zhx2EA/s1600/be-your-digital-best-philippine-digital-marketing-www.gif&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;158&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm0bDJzzYWiHoNXm8AaLWUeWw9uTOnDIlojxVvhUza1Z-gEU0cWToQ4fPSypxi3lC_hpi0enD2M6BEXlJlaVxnK-Of622x02weJ3MDSwNchqooDA1IrJTszOp_-8yE_S_r95sG-Zhx2EA/s400/be-your-digital-best-philippine-digital-marketing-www.gif&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;
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11. <div class="MsoNormal"><a href="http://beaa.posterous.com/011911-ph-is-the-5-biggest-country-on-faceboo">Last week</a>  I noticed that the Philippines had become the fifth most represented country on Facebook, with (then) just under 21 million Pinoys registered. I just checked again and less than a week later, that number has ballooned to 21.7 million. </div><div class="MsoNormal"><b>That constitutes 24% of the total Philippine <a href="http://en.wikipedia.org/wiki/List_of_countries_by_population">population</a>. Not bad, especially for just one URL.</b></div><div class="MsoNormal"><br />
12. </div><div class="MsoNormal">These staggering numbers have made Facebook a go-to channel for many brands and, ahem, ad agency strategic planners. Why not? We can reach a captive, engaged market and can geo- and age-target our drive-to-page materials. Even better, when consumers like our content, they can share them on their Walls and elicit an exponential number of eyeballs and views.</div><div class="MsoNormal"><br />
13. </div><div class="MsoNormal">But as obvious as Facebook seems to have become as a standard digital channel recommendation, a new barrier seems to be emerging: <b>Are brands that get on Facebook only now already too late in the game? Do they risk appearing like me-too's? Worse, will agencies that recommend branded Facebook pages appear uninsightful and lazy?</b></div><div class="MsoNormal"><br />
14. </div><div class="MsoNormal">After all our marketing culture is fond of “owning” things – colors, seasons, occasions, time slots, entire mediums. I once got a brief that demanded a strategy that would allow our brand to “own the Internet”. (Not a joke!) Who owns Facebook, and if we can’t own it then should we even bother?</div><div class="MsoNormal"><br />
15. </div><div class="MsoNormal">The answer is yes. </div><div class="MsoNormal" style="color: #bd1a8d;"><span style="font-size: small;"><b>A few years ago we recommended branded web presence through websites that opened with WWW. All that has changed is that now we are recommending branded web presence through pages that open with FACEBOOK.COM.</b></span></div><div class="MsoNormal"><br />
16. In that sense we just need to re-frame our thinking and look at Facebook as a microcosm of the larger web. We had websites once but now that everybody is on Facebook, doesn't it make sense that we build a presence there?<br />
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19. </div><div class="MsoNormal"><i>What we like about this particular social network –</i></div><ul><li><span style="font-family: Symbol;"><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span><b><i>Built-in community-building features</i></b></li>
20. <ul><li><i>What:</i> Users can easily like a brand page and individual pieces of content or share their own.<span style="font-family: 'Courier New';"> </span></li>
21. <li><i>Where else you could get it:</i>  Your web developer can tell you how long it would take (very) to design  a website that would duplicate the level of community engagement that  already exists Facebook. And how much it would cost! (A lot.)<span style="font-family: Symbol;"><span style="font: normal normal normal 7pt/normal 'Times New Roman';"> </span></span></li>
22. </ul><li><b><i>A captive audience</i></b></li>
23. <ul><li><i>What:</i> 21 million Pinoys & counting, who regularly visit. According to the Facebook <a href="http://www.facebook.com/press/info.php?factsheet#%21/press/info.php?statistics">fact sheet</a>, 50% of their active users log in on any given day. One <a href="http://www.businessinsider.com/chart-of-the-day-monthly-page-views-per-visitor-for-social-network-sites-2010-1">study</a> claims that users view an average of 22 pages per visit. The best part?  Users can immediately click on anything they find interesting.</li>
24. <li><i>Where else you could get it:</i> On TV or radio? OOH? Minus the click. Your media agency can give you more information.</li>
25. </ul><li><b><i>Share-ability</i></b></li>
26. <ul><li><i>What:</i> Users can easily share content they find interesting – today the <a href="http://www.youtube.com/watch?v=Lqh8e2KYIrU">Cebu Pacific flight attendants</a>, tomorrow the <a href="http://www.youtube.com/watch?v=_W4_LV77HlY">“California Girls” balikbayans</a> who had too much Pinoy food (“Katy my lady, gutom ka na baby?”). Never 100% sure, but definitely viral potential.</li>
27. <li><i>Where else you could get it:</i>  Through bloggers and YouTube, maybe Twitter. Check with your Digital  Influence consultant. But I don’t think you could say that something has  “gone viral” if it hasn’t passed through Facebook.</li>
28. </ul><li><b><i>Good Pages abound! </i></b><span style="font-size: x-small;"><i>(Will update with an actual list shortly/eventually.)</i></span><b><i><br />
29. </i></b></li>
30. </ul><div class="MsoNormal"><br />
31. <i>What we need to avoid –</i></div><div class="MsoNormal">The trick is not to rest on Facebook’s community features. A wall and an information page won’t do anything for a brand without regularly updated content and conversation. Just as if we were planning a brand website we need to create a reason that anyone would care to visit our (profile) page. </div><div class="MsoNormal"><br />
32. <br />
33. </div><div class="MsoNormal">Whether on Facebook or not, consumers will look for a compelling reason to engage with us – something useful, entertaining or informational. <b>That bit of digital strategy hasn't changed, only the entry url – </b>from www.YOURBRAND.com to facebook.com/YOURBRAND. This might sound obvious but it recently helped me open the minds of a few clients. Maybe this kind of explanation can help you, too.</div><div class="MsoNormal"><br />
34. &lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.beyourdigitalbest.com/feeds/5648866517459505681/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=831799367353237644&amp;postID=5648866517459505681' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/5648866517459505681'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/5648866517459505681'/><link rel='alternate' type='text/html' href='http://www.beyourdigitalbest.com/2011/01/facebook-is-new-www.html' title='Facebook is the new WWW'/><author><name>bea</name><uri>http://www.blogger.com/profile/09072712110330687948</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX2FTgl-fZVjDFnOocsBvJNRsE5VQoOaCsR0jf2NY6LZgWsJqbaA5LHzKMG5_GfWa-LDfzcLhfGDlBbGjh152OaSsihfQpSRwMJhx2IzCFWY7DJ3aAvcYYRjbIxkxF8Zw/s220/mtv.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm0bDJzzYWiHoNXm8AaLWUeWw9uTOnDIlojxVvhUza1Z-gEU0cWToQ4fPSypxi3lC_hpi0enD2M6BEXlJlaVxnK-Of622x02weJ3MDSwNchqooDA1IrJTszOp_-8yE_S_r95sG-Zhx2EA/s72-c/be-your-digital-best-philippine-digital-marketing-www.gif" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-831799367353237644.post-2253641081758547279</id><published>2011-01-12T22:55:00.000+08:00</published><updated>2011-01-12T22:55:31.565+08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="buzz"/><category scheme="http://www.blogger.com/atom/ns#" term="e-commerce"/><category scheme="http://www.blogger.com/atom/ns#" term="online buying"/><title type='text'>fashion by invitation</title><content type='html'>First group buying, now invitation-only online fashion&lt;br /&gt;
35. <br />
36. Wrote about the potential of group buying to take off in the Philippines right before the launch of local services <a href="http://www.cashcashpinoy.com/%20">Cash Cash Pinoy</a> and <a href="http://www.buyanihan.com/">Buyanihan</a>. Now there are also <a href="http://www.beeconomic.com/Philippines/">Beeconomic</a> (just bought by Groupon) and <a href="http://www.dealgrocer.com/">Deal Grocer</a>, a higher-end version.<br />
37. <br />
38. Another e-commerce trend that has become popular in the last few years is websites that provide discounted high-end fashion but with invitation-only membership. The most popular US sites are <a href="http://www.gilt.com/">Gilt</a> and <a href="http://www.ruelala.com/">Rue La La</a>.<br />
39. <br />
40. <b>Today saw a friend post about <a href="http://www.ava.ph/">www.ava.ph</a>:</b><br />
41. <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIDHLGbBAXVBw38Z3AcXOyqJdv9tEPp5vPyB3dIy700fJpKXv-CpQeov4khNc-ACritlj9_CNzdumhGLczIAwHLMEhIH0Rjf1mJig4AinpkQ7726fAVvMDcEDSNgzjjS_iih2tfxkV8Tc/s1600/bydb_ava.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIDHLGbBAXVBw38Z3AcXOyqJdv9tEPp5vPyB3dIy700fJpKXv-CpQeov4khNc-ACritlj9_CNzdumhGLczIAwHLMEhIH0Rjf1mJig4AinpkQ7726fAVvMDcEDSNgzjjS_iih2tfxkV8Tc/s400/bydb_ava.jpg" width="400" /></a></div><br />
42. <br />
43. <br />
44. <br />
45. <br />
46. <br />
47. <br />
48. <br />
49. <br />
50. <br />
51. <br />
52. <br />
53. <br />
54. This is the first exclusive high-end fashion website I've seen locally. Given the plethora of online coupon sites popping up there seems to be a market of web-savvy Pinoys who are ready to take their credit cards out and finally use them online. But are we ready for online high fashion?<br />
55. <br />
56. <br />
57. Will this fly? Let&#39;s see. In the meantime, I await my invitation!</content><link rel='replies' type='application/atom+xml' href='http://www.beyourdigitalbest.com/feeds/2253641081758547279/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=831799367353237644&amp;postID=2253641081758547279' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/2253641081758547279'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/2253641081758547279'/><link rel='alternate' type='text/html' href='http://www.beyourdigitalbest.com/2011/01/fashion-by-invitation.html' title='fashion by invitation'/><author><name>bea</name><uri>http://www.blogger.com/profile/09072712110330687948</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX2FTgl-fZVjDFnOocsBvJNRsE5VQoOaCsR0jf2NY6LZgWsJqbaA5LHzKMG5_GfWa-LDfzcLhfGDlBbGjh152OaSsihfQpSRwMJhx2IzCFWY7DJ3aAvcYYRjbIxkxF8Zw/s220/mtv.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIDHLGbBAXVBw38Z3AcXOyqJdv9tEPp5vPyB3dIy700fJpKXv-CpQeov4khNc-ACritlj9_CNzdumhGLczIAwHLMEhIH0Rjf1mJig4AinpkQ7726fAVvMDcEDSNgzjjS_iih2tfxkV8Tc/s72-c/bydb_ava.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-831799367353237644.post-7400841306635394152</id><published>2010-12-07T23:49:00.003+08:00</published><updated>2010-12-08T00:00:47.301+08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="bea atienza"/><category scheme="http://www.blogger.com/atom/ns#" term="buzz"/><category scheme="http://www.blogger.com/atom/ns#" term="foursquare"/><category scheme="http://www.blogger.com/atom/ns#" term="social mapping"/><title type='text'>my year in check-ins</title><content type='html'>&lt;b&gt;Click the &quot;Show All&quot; button to see check-ins worldwide!&lt;/b&gt;&lt;br /&gt;
58. <span style="font-size: x-small;">Two check-ins are wrong, due to Foursquare's faulty GPS :P I'll leave it to you to guess which two!</span><br />
59. <br />
60. <object height="400" width="500"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://www.weeplaces.com/media/swf/checkinhistory.swf?user=bea-atienza&mode=embed" /><embed src="http://www.weeplaces.com/media/swf/checkinhistory.swf?user=bea-atienza&mode=embed" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="400"></embed></object><br />
61. <span style="font-size: x-small;"><a href="http://www.weeplaces.com/bea-atienza">Bea Atienza's Checkins</a> by <a href="http://www.weeplaces.com/">WeePlaces.com</a>.</span><br />
62. <br />
63. LA, New York, Manila... #1 check-in spot is obviously McCann Worldgroup!<br />
64. <br />
65. *New to mobile social networking / mapping? &lt;a href=&quot;http://www.beyourdigitalbest.com/2010/05/mobile-social-networking-primer.html&quot;&gt;A Foursquare primer&lt;/a&gt; :)</content><link rel='replies' type='application/atom+xml' href='http://www.beyourdigitalbest.com/feeds/7400841306635394152/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=831799367353237644&amp;postID=7400841306635394152' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/7400841306635394152'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/7400841306635394152'/><link rel='alternate' type='text/html' href='http://www.beyourdigitalbest.com/2010/12/my-year-in-check-ins.html' title='my year in check-ins'/><author><name>bea</name><uri>http://www.blogger.com/profile/09072712110330687948</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX2FTgl-fZVjDFnOocsBvJNRsE5VQoOaCsR0jf2NY6LZgWsJqbaA5LHzKMG5_GfWa-LDfzcLhfGDlBbGjh152OaSsihfQpSRwMJhx2IzCFWY7DJ3aAvcYYRjbIxkxF8Zw/s220/mtv.jpg'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-831799367353237644.post-7227869912043681068</id><published>2010-10-25T00:12:00.004+08:00</published><updated>2011-07-10T09:26:58.493+08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="be your digital best"/><category scheme="http://www.blogger.com/atom/ns#" term="buzz"/><category scheme="http://www.blogger.com/atom/ns#" term="digital marketing philippines"/><category scheme="http://www.blogger.com/atom/ns#" term="information web"/><category scheme="http://www.blogger.com/atom/ns#" term="intelligent web"/><category scheme="http://www.blogger.com/atom/ns#" term="participation web"/><category scheme="http://www.blogger.com/atom/ns#" term="semantic web"/><category scheme="http://www.blogger.com/atom/ns#" term="social media"/><category scheme="http://www.blogger.com/atom/ns#" term="social media philippines"/><category scheme="http://www.blogger.com/atom/ns#" term="web 1.0"/><category scheme="http://www.blogger.com/atom/ns#" term="web 2.0"/><category scheme="http://www.blogger.com/atom/ns#" term="web 3.0"/><title type='text'>brands in the webvolution</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;/div&gt;Wired&#39;s latest buzz piece boldly declared that &quot;&lt;a href=&quot;http://www.wired.com/magazine/2010/08/ff_webrip/all/1&quot;&gt;The Web is Dead&lt;/a&gt;&quot;. Not the Internet, but the world wide web that is currently the main medium of transaction - linked web pages accessed by browser. They argue that the web is declining as we move toward a browser-less internet - &quot;think apps&quot;.&lt;br /&gt;
66. <br />
67. This is right in line with the evolution of Webs 1.0 to 2.0 and soon, Web 3.0.<br />
68. <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH7zymdV7l20LGz5GKa3sN0PqXysDhQcwYyWHdTlCZv2OT7Q6AtwkKKrYQCfutxX6JEoAqOs1A2cAVklM5p6iF25GFrzrhP9z9hRfRiW9cVhvnULR24azUwn_MpJ0DNadPIEZvwkKLWTw/s1600/be-your-digital-best-philippine-digital-marketing-webvolution.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH7zymdV7l20LGz5GKa3sN0PqXysDhQcwYyWHdTlCZv2OT7Q6AtwkKKrYQCfutxX6JEoAqOs1A2cAVklM5p6iF25GFrzrhP9z9hRfRiW9cVhvnULR24azUwn_MpJ0DNadPIEZvwkKLWTw/s640/be-your-digital-best-philippine-digital-marketing-webvolution.gif" width="480" /></a></div><br />
69. <br />
70. <br />
71. <br />
72. <br />
73. <br />
74. <br />
75. <br />
76. <br />
77. <br />
78. <br />
79. <br />
80. <br />
81. <br />
82. If 1.0 was about information and static pages, 2.0 is characterized by user participation and real-time data streams. The singular thesis of Web 3.0 has yet to be determined but it will center around portability, cloud computing, semantic and intelligent data.<br />
83. <br />
84. <b>For brands, especially local Philippine brands, where are we now and how are we ever going to keep up?</b> This is something I've been thinking about and hope to write more about in the next few weeks:<br />
85. <ul><li>Which key Web 3.0 developments will have the biggest impact on brands</li>
86. <li>Which (or are there any) brands are poised to win in 3.0</li>
87. <li>How to move forward and who should spearhead the movement</li>
88. &lt;/ul&gt;Keeping track of where we are and where we need to go...</content><link rel='replies' type='application/atom+xml' href='http://www.beyourdigitalbest.com/feeds/7227869912043681068/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=831799367353237644&amp;postID=7227869912043681068' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/7227869912043681068'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/7227869912043681068'/><link rel='alternate' type='text/html' href='http://www.beyourdigitalbest.com/2010/10/brands-in-webvolution.html' title='brands in the webvolution'/><author><name>bea</name><uri>http://www.blogger.com/profile/09072712110330687948</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX2FTgl-fZVjDFnOocsBvJNRsE5VQoOaCsR0jf2NY6LZgWsJqbaA5LHzKMG5_GfWa-LDfzcLhfGDlBbGjh152OaSsihfQpSRwMJhx2IzCFWY7DJ3aAvcYYRjbIxkxF8Zw/s220/mtv.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH7zymdV7l20LGz5GKa3sN0PqXysDhQcwYyWHdTlCZv2OT7Q6AtwkKKrYQCfutxX6JEoAqOs1A2cAVklM5p6iF25GFrzrhP9z9hRfRiW9cVhvnULR24azUwn_MpJ0DNadPIEZvwkKLWTw/s72-c/be-your-digital-best-philippine-digital-marketing-webvolution.gif" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-831799367353237644.post-5314458708502846086</id><published>2010-09-04T23:33:00.003+08:00</published><updated>2011-07-10T09:28:21.436+08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="#sentisabado"/><category scheme="http://www.blogger.com/atom/ns#" term="bea atienza"/><category scheme="http://www.blogger.com/atom/ns#" term="buzz"/><category scheme="http://www.blogger.com/atom/ns#" term="think"/><category scheme="http://www.blogger.com/atom/ns#" term="twitter"/><category scheme="http://www.blogger.com/atom/ns#" term="viral"/><title type='text'>#sentisabado</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRMTD6IA3Vf3iJ8KwTJc9ys5EhAaZ-1Lv9lZlb_XEyd_Tj2ivgKEYj_dfu19qCTD5c054PXHCtpCwdEjbPYWSyfy7BenMe3FIIks8Q6OLAzwy_lEiTfb0f-mzy2GT09lJxlwjBzH8028M/s1600/BEYOURDIGITALBEST-SENTISABADO.gif&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; width=&quot;450&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRMTD6IA3Vf3iJ8KwTJc9ys5EhAaZ-1Lv9lZlb_XEyd_Tj2ivgKEYj_dfu19qCTD5c054PXHCtpCwdEjbPYWSyfy7BenMe3FIIks8Q6OLAzwy_lEiTfb0f-mzy2GT09lJxlwjBzH8028M/s400/BEYOURDIGITALBEST-SENTISABADO.gif&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;
89. <br />
90. <b>SENTI: In the Philippines we say "senti", short for "sentimental". When someone listens to Boyz II Men, or reminisces about an ex-boyfriend, their friends might retort with "senti naman!" ("how sentimental!").</b><br />
91. <b>+</b><br />
92. <b>SABADO: Filipino for Saturday :)</b><br />
93. <b>=</b><br />
94. <b><span style="font-size: large;"><a href="http://twitter.com/#search?q=%23sentisabado">#sentisabado</a></span></b><br />
95. <br />
96. <br />
97. <br />
98. <b>I've been trying to find out just how many people tweeted to this hashtag today. But searching for it will show hundreds of new entries in a few seconds, so at least a few thousand today alone! Just like -  </b><br />
99. <br />
100. <a href="http://twitter.com/tonyocruz/status/22954242062">@tonyocruz</a>  Today is #sentisabado. Philippine portion of Twitteria is on a "time  space warp". To non-Filipinos, allow us to go sentimental today :)<br />
101. <br />
102. <a href="http://twitter.com/saabmagalona/status/22957431534">@saabmagalona</a> Sobrang angas mo pag kaya mong gumawa ng double star sa rubber band #sentisabado<br />
103. <br />
104. <a href="http://twitter.com/makilingmiracle/status/22979726987">@makilingmiracle</a> Gentxt R U 1 F US? #sentisabado <br />
105. <br />
106. <a href="http://twitter.com/eclectickitty10/status/22976334245">@eclectickitty10</a> 5110 #sentisabado <br />
107. <br />
108. <a href="http://twitter.com/cez8/status/22975347149">@cez8</a> Coney Island bubble gum ice cream :) #sentisabado<br />
109. <a href="http://twitter.com/ANDREWdecastro/status/22954134541">@ANDREWdecastro </a>Coney Island German Chocolate Crunch #sentisabado<br />
110. <br />
111. <a href="http://twitter.com/catmarasigan/status/22968357670">@catmarasigan </a>Trapper Keepers! #sentisabado <br />
112. <br />
113. <a href="http://twitter.com/MissIzaCalzado/status/22967481361">@MissIzaCalzado</a> New Kids on The Block!!! :p #sentisabado<br />
114. <br />
115. <a href="http://twitter.com/bevsss/status/22982357534">@bevsss</a> and my last #sentisabado for tonight is Eduardo Dalton. Goodnight, folks.<br />
116. <br />
117. <b>My tweet? </b><a href="http://twitter.com/beaa/status/22970652645">@beaa</a> Jem and the holograms! #sentisabado <br />
118. <br />
119. <br />
120. <br />
121. <div style="color: purple;"><span style="font-size: large;"><b>Simple but truly viral :)</b></span></div><a href="http://www.gameops.net/2010/09/sentisabado-conquers-twitter.html">More about the origin of the #sentisabado hashtag via GameOPS.</a><br />
122. <div style="color: purple;"><br />
123. </div><div style="color: purple;"><b><br />
124. &lt;/b&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.beyourdigitalbest.com/feeds/5314458708502846086/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=831799367353237644&amp;postID=5314458708502846086' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/5314458708502846086'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/5314458708502846086'/><link rel='alternate' type='text/html' href='http://www.beyourdigitalbest.com/2010/09/sentisabado.html' title='#sentisabado'/><author><name>bea</name><uri>http://www.blogger.com/profile/09072712110330687948</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX2FTgl-fZVjDFnOocsBvJNRsE5VQoOaCsR0jf2NY6LZgWsJqbaA5LHzKMG5_GfWa-LDfzcLhfGDlBbGjh152OaSsihfQpSRwMJhx2IzCFWY7DJ3aAvcYYRjbIxkxF8Zw/s220/mtv.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRMTD6IA3Vf3iJ8KwTJc9ys5EhAaZ-1Lv9lZlb_XEyd_Tj2ivgKEYj_dfu19qCTD5c054PXHCtpCwdEjbPYWSyfy7BenMe3FIIks8Q6OLAzwy_lEiTfb0f-mzy2GT09lJxlwjBzH8028M/s72-c/BEYOURDIGITALBEST-SENTISABADO.gif" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-831799367353237644.post-1664809344553291945</id><published>2010-09-02T22:08:00.004+08:00</published><updated>2011-07-10T09:31:32.279+08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="bea atienza"/><category scheme="http://www.blogger.com/atom/ns#" term="buzz"/><category scheme="http://www.blogger.com/atom/ns#" term="crowdsourcing"/><category scheme="http://www.blogger.com/atom/ns#" term="digital marketing philippines"/><category scheme="http://www.blogger.com/atom/ns#" term="group buying"/><category scheme="http://www.blogger.com/atom/ns#" term="online buying"/><title type='text'>crowdsourced group buying: philippine potential?</title><content type='html'>&lt;b&gt;Online group buying &lt;/b&gt;has become a popular trend in the United States. Websites offer group deals - discounts, gift certificates, etc - that are activated once a minimum number avail. &lt;br /&gt;
125. <br />
126. Users are alerted on daily deals with promotions for restaurants, spas, stores, home services, etc. Each announcement includes the original price, discounted price and the minimum number of people that need to avail for the discount to be activated. Crowdsourced group buying.<br />
127. <br />
128. <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEBPmKCxRQ5UaDsVYP2wImI2W9vGJq_xeTU_HCxvuLiMCtAwi8lhzRtsJdKheQ4jo96yfoMvLLBg__chybeLkTq6h8XjjECL7qcd1e50FUVmxjKt8ECzEE6kvVd5Ub9oP1cm97DvljGKc/s1600/GroupOn+Logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="81" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEBPmKCxRQ5UaDsVYP2wImI2W9vGJq_xeTU_HCxvuLiMCtAwi8lhzRtsJdKheQ4jo96yfoMvLLBg__chybeLkTq6h8XjjECL7qcd1e50FUVmxjKt8ECzEE6kvVd5Ub9oP1cm97DvljGKc/s200/GroupOn+Logo.jpg" width="200" /></a></div><a href="http://www.groupon.com/learn"><span id="goog_2000390318"></span><span id="goog_2000390319"></span>Groupon</a> is the most popular group buying site. Founded in 2008, it now operates in 150 cities worldwide. Its sizable user base guarantees a good chance for participation and its website claims that it has saved users almost $450 million.<br />
129. <br />
130. I subscribed to their updates while in New York recently and got offers for discounted gym classes, maid service and restaurant gift certificates. Would probably have tried something if I'd been around long enough! <br />
131. <br />
132. <b>Would the same concept work here?</b><br />
133. Have been wondering if this would work in the Philippines. Breaking it down, the operation would require<br />
134. <ul><li>Merchant partners</li>
135. <li>a digital Distribution Platform</li>
136. <li>Critical Mass - interest and participation, and an </li>
137. <li>Online Payment Facilities</li>
138. </ul>And looking at how well we would do in each area —<br />
139. <br />
140. <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMnq_gzE265QuCtm-F6CY6yJpovdSok6kCi_Jt_wZZtxA8DLzPnZsnutOOVpCxTKBpkN8jxGc8-tgFIVuirrs5DhF2di_2jRYNsDRmY_ACTFWrOA6wQaR_pPoq3DMGUz0ZqguVNd6zNkc/s1600/be-your-digital-best-philippine-digital-marketing,-group-buying.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" width="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMnq_gzE265QuCtm-F6CY6yJpovdSok6kCi_Jt_wZZtxA8DLzPnZsnutOOVpCxTKBpkN8jxGc8-tgFIVuirrs5DhF2di_2jRYNsDRmY_ACTFWrOA6wQaR_pPoq3DMGUz0ZqguVNd6zNkc/s640/be-your-digital-best-philippine-digital-marketing,-group-buying.gif" width="640" /></a></div><br />
141. <b>The verdict?</b><br />
142. Maybe not yet. While the right marketing could drive enough interest and participation in GMA, this might not be enough to constitute critical mass.<br />
143. <br />
144. <b>Who could capitalize on the trend</b><br />
145. As internet penetration grows though, you never know! And maybe the offer needs to be put forth before demand grows.<br />
146. <ul><li>Coupon companies, e.g. <a href="http://enjoythebest.ph/">Enjoy </a></li>
147. <li>Credit card companies who want to build the online shopping habit. Hmmmm!</li>
148. &lt;/ul&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.beyourdigitalbest.com/feeds/1664809344553291945/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=831799367353237644&amp;postID=1664809344553291945' title='12 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/1664809344553291945'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/1664809344553291945'/><link rel='alternate' type='text/html' href='http://www.beyourdigitalbest.com/2010/09/crowdsourced-group-buying-philippine.html' title='crowdsourced group buying: philippine potential?'/><author><name>bea</name><uri>http://www.blogger.com/profile/09072712110330687948</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX2FTgl-fZVjDFnOocsBvJNRsE5VQoOaCsR0jf2NY6LZgWsJqbaA5LHzKMG5_GfWa-LDfzcLhfGDlBbGjh152OaSsihfQpSRwMJhx2IzCFWY7DJ3aAvcYYRjbIxkxF8Zw/s220/mtv.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEBPmKCxRQ5UaDsVYP2wImI2W9vGJq_xeTU_HCxvuLiMCtAwi8lhzRtsJdKheQ4jo96yfoMvLLBg__chybeLkTq6h8XjjECL7qcd1e50FUVmxjKt8ECzEE6kvVd5Ub9oP1cm97DvljGKc/s72-c/GroupOn+Logo.jpg" height="72" width="72"/><thr:total>12</thr:total></entry><entry><id>tag:blogger.com,1999:blog-831799367353237644.post-1329846504221720458</id><published>2010-08-23T23:10:00.002+08:00</published><updated>2010-08-23T23:10:52.651+08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="buzz"/><category scheme="http://www.blogger.com/atom/ns#" term="communication"/><category scheme="http://www.blogger.com/atom/ns#" term="digital marketing philippines"/><category scheme="http://www.blogger.com/atom/ns#" term="persuasion"/><category scheme="http://www.blogger.com/atom/ns#" term="think"/><category scheme="http://www.blogger.com/atom/ns#" term="tools"/><category scheme="http://www.blogger.com/atom/ns#" term="twitter"/><category scheme="http://www.blogger.com/atom/ns#" term="youtube"/><title type='text'>YouTube &amp; Twitter show-and-tell</title><content type='html'>Monetization - the ultimate challenge for web platform hopefuls. Once they&#39;ve reached critical mass, how to make money? The most obvious answer is to offer some form of web advertising, whether display or Google Ad Words.&lt;br /&gt;
149. <br />
150. But given the increasing banner blindness in consumers everywhere, social media sites like YouTube and Twitter need to show advertisers that deeper engagement can be achieved through their platforms.<span style="font-size: small;"><span style="font-size: small;"> After all, </span><b><span style="font-size: large;">credibility is an imperative for real communication or persuasion.</span></b></span><br />
151. <br />
152. <br />
153. To help advertisers see how they can play a role in this, <b>YouTube </b>has launched a <a href="http://www.youtube.com/ytshowandtell">Show & Tell</a>  channel that showcases best-in-class case studies. Users can browse  the latest in Interactive Videos, Brand Channels, Homepages &  Viral Hits. The Creatives' Corner is hosted by the Art Directors Club  and includes materials on storytelling, viral videos, opportunities, etc.<br />
154. <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTaTWv91QPl5AOVL7NL7DEA2reWN73Gtev-Qzi8Bz5z_SrAxuE09oAiiF-1K44mz2buDynQdRPYnkHZbNsN58yGlInJf9kc03rP1FcHlZ2iMyHghnczAA0r0BzkrmEiWKKJ27s3QEvzls/s1600/ytshowtell.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="72" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTaTWv91QPl5AOVL7NL7DEA2reWN73Gtev-Qzi8Bz5z_SrAxuE09oAiiF-1K44mz2buDynQdRPYnkHZbNsN58yGlInJf9kc03rP1FcHlZ2iMyHghnczAA0r0BzkrmEiWKKJ27s3QEvzls/s400/ytshowtell.jpg" width="400" /></a></div><br />
155. <br />
156. <b>Twitter </b>is also showcasing their most maximized accounts, but going less branded. <a href="http://tales.twitter.com/">Twitter Tales</a>  asks "How do you use Twitter?" and shares content in the categories of  Life, Community and Humor.<br />
157. I really like this effort, especially after  attending the New York chapter of the <a href="http://www.beyourdigitalbest.com/2010/04/140conf-its-about-people.html">140Conference</a>  last Spring, where teachers, NGOs, TV personalities, humanitarians,  musicians, comedians, and more shared their best uses of the real-time  web (mostly not branded!).<br />
158. <br />
159. &lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg__-ihSNnJ4RNl7kLtJfpZ0RteB0nb6GfVOX7dQEtdbyO6yI77zfPCpAVqo2A3LGCE8EozGpnGrudMXCdivLgws0pMF7EDmgQQNCYQS2wqYXKFTJYUrM4M_1kNs0wYUMn44Xp_wCL9M5o/s1600/twittertales.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg__-ihSNnJ4RNl7kLtJfpZ0RteB0nb6GfVOX7dQEtdbyO6yI77zfPCpAVqo2A3LGCE8EozGpnGrudMXCdivLgws0pMF7EDmgQQNCYQS2wqYXKFTJYUrM4M_1kNs0wYUMn44Xp_wCL9M5o/s320/twittertales.jpg&quot; /&gt;&lt;/a&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.beyourdigitalbest.com/feeds/1329846504221720458/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=831799367353237644&amp;postID=1329846504221720458' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/1329846504221720458'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/1329846504221720458'/><link rel='alternate' type='text/html' href='http://www.beyourdigitalbest.com/2010/08/youtube-twitter-show-and-tell.html' title='YouTube &amp; Twitter show-and-tell'/><author><name>bea</name><uri>http://www.blogger.com/profile/09072712110330687948</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX2FTgl-fZVjDFnOocsBvJNRsE5VQoOaCsR0jf2NY6LZgWsJqbaA5LHzKMG5_GfWa-LDfzcLhfGDlBbGjh152OaSsihfQpSRwMJhx2IzCFWY7DJ3aAvcYYRjbIxkxF8Zw/s220/mtv.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTaTWv91QPl5AOVL7NL7DEA2reWN73Gtev-Qzi8Bz5z_SrAxuE09oAiiF-1K44mz2buDynQdRPYnkHZbNsN58yGlInJf9kc03rP1FcHlZ2iMyHghnczAA0r0BzkrmEiWKKJ27s3QEvzls/s72-c/ytshowtell.jpg" height="72" width="72"/><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-831799367353237644.post-3728431214439049706</id><published>2010-08-22T18:40:00.001+08:00</published><updated>2016-03-06T21:57:21.527+08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="buzz"/><category scheme="http://www.blogger.com/atom/ns#" term="mad men"/><category scheme="http://www.blogger.com/atom/ns#" term="mccann"/><category scheme="http://www.blogger.com/atom/ns#" term="television"/><title type='text'>mccann answers mad men</title><content type='html'>I wasn&#39;t sure what to make of Ken Cosgrove&#39;s dig at McCann Erickson in the latest &lt;i&gt;Mad Men &lt;/i&gt;episode except to think that there aren&#39;t very many old school agencies that hold as much clout then as it does now. Besides that, well, I guess there are probably ignoramuses everywhere and somebody acquired in a hostile takeover would be the first to notice point it out.&lt;br /&gt;
160. <br />
161. But in the spirit of competition?, here is McCann's reply.<br />
162. <br />
163. <iframe allowfullscreen="" frameborder="0" height="256" src="http://www.youtube.com/embed/5wuBs7o-6DI?rel=0" width="450"></iframe><br />
164. <br />
165. More from &lt;a href=&quot;http://nymag.com/daily/entertainment/2010/08/mccann_erikson_responds_to_mad.html#comments&quot;&gt;NYMag&lt;/a&gt; and the &lt;a href=&quot;http://mediadecoder.blogs.nytimes.com/2009/11/17/mccann-responds-to-mad-men/&quot;&gt;Times&lt;/a&gt;.</content><link rel='replies' type='application/atom+xml' href='http://www.beyourdigitalbest.com/feeds/3728431214439049706/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=831799367353237644&amp;postID=3728431214439049706' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/3728431214439049706'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/3728431214439049706'/><link rel='alternate' type='text/html' href='http://www.beyourdigitalbest.com/2010/08/mccann-answers-mad-men.html' title='mccann answers mad men'/><author><name>bea</name><uri>http://www.blogger.com/profile/09072712110330687948</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX2FTgl-fZVjDFnOocsBvJNRsE5VQoOaCsR0jf2NY6LZgWsJqbaA5LHzKMG5_GfWa-LDfzcLhfGDlBbGjh152OaSsihfQpSRwMJhx2IzCFWY7DJ3aAvcYYRjbIxkxF8Zw/s220/mtv.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://img.youtube.com/vi/5wuBs7o-6DI/default.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-831799367353237644.post-8977136610479287084</id><published>2010-05-12T10:55:00.001+08:00</published><updated>2010-05-12T10:57:57.725+08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="buzz"/><category scheme="http://www.blogger.com/atom/ns#" term="ghostbusters"/><category scheme="http://www.blogger.com/atom/ns#" term="new york"/><category scheme="http://www.blogger.com/atom/ns#" term="new york public library"/><category scheme="http://www.blogger.com/atom/ns#" term="stunt"/><category scheme="http://www.blogger.com/atom/ns#" term="think"/><title type='text'>buzz campaign - who you gonna call?</title><content type='html'>&lt;i&gt;Or, AI(D)A in the NYPL&lt;/i&gt;&lt;br /&gt;
166. <br />
167. So I went to the <a href="http://www.nypl.org/locations/tid/36/directions">New York Public Library</a> on 42nd last Saturday. I love books and wish I could have grown up with establishments like these in my city (in fact I dream of opening on in Manila one day), so I definitely wanted to go at least once on this trip. I was on Skype with my family (who are back home in Manila) right before I went, and my sister mentioned that I should try doing my own take of a "<a href="http://www.youtube.com/watch?v=tXxWhzMvUXI">sweded</a>" <i>Ghostbusters </i>spoof. Right.<br />
168. <br />
169. But while I was in one of the reading rooms on the third floor, who should show up but the "Ghostbusters"! <b>Attention.</b><br />
170. <br />
171. <div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_x1Vufj3RNRJvKuozYwA70S-1BsFvMcmYTwrvSEv3m9Fwp_IRR15jfRlbyENnVa3C1ocVVp9DheQvZ5MKSqw4I-7Y1K8v6_KjlRNJ4iF28GnjE9ueVSyaHxkX2iPtGDiyKmGqHK8anD0/s1600/DSC07683+%28Large%29.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_x1Vufj3RNRJvKuozYwA70S-1BsFvMcmYTwrvSEv3m9Fwp_IRR15jfRlbyENnVa3C1ocVVp9DheQvZ5MKSqw4I-7Y1K8v6_KjlRNJ4iF28GnjE9ueVSyaHxkX2iPtGDiyKmGqHK8anD0/s640/DSC07683+%28Large%29.JPG" width="480" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqhK3I-mt142PEnIQnWFaPv74LQHnLKduYzlX7ch3ApMDwK06xq0Nlfadj99lg05YW2QuIMMCKERfy_Je34q6dIavUmFAcmWygA-1YJwawns8jiA_09CghDFPicxSF3wAfgAf9p-WY2wE/s1600/DSC07687+%28Large%29.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqhK3I-mt142PEnIQnWFaPv74LQHnLKduYzlX7ch3ApMDwK06xq0Nlfadj99lg05YW2QuIMMCKERfy_Je34q6dIavUmFAcmWygA-1YJwawns8jiA_09CghDFPicxSF3wAfgAf9p-WY2wE/s640/DSC07687+%28Large%29.JPG" width="480" /></a></div><br />
172. They walked into the room, serious expressions on their faces. Soon two "ghosts" showed up - as in two guys wearing bed sheets. I thought I took a video of the "chase" that ensued, but it didn't work out. (I don't know how but the video I actually took was of my laughing chin.) The busters chased the ghosts out of the room.<br />
173. <br />
174. On my way out, librarians were handing out petition letters - ah, the product sell. Turns out that the library's budget is in danger of being cut and they looking for support to retain it. <b>Interest. </b><br />
175. <br />
176. Naturally I turned to the web. This is what came out when I first opened their website:<br />
177. <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSDVjG6sj-LRB8CAUUYJQauSYk5y0TJixtX5W5BNzPCBIoUviTfgQGclqAuz3CMqllMN8ahAA398NEzHUJ0rHo7V-oAnf9Yt8gJubsS4xMwxqVW6Kw-pUk6zmCf9g7Bzo1reB1PY8wwNA/s1600/nypl.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSDVjG6sj-LRB8CAUUYJQauSYk5y0TJixtX5W5BNzPCBIoUviTfgQGclqAuz3CMqllMN8ahAA398NEzHUJ0rHo7V-oAnf9Yt8gJubsS4xMwxqVW6Kw-pUk6zmCf9g7Bzo1reB1PY8wwNA/s320/nypl.jpg" /></a></div><br />
178. <br />
179. <br />
180. <br />
181. <br />
182. <br />
183. <br />
184. <br />
185. <br />
186. <br />
187. It lists the "product features" that may be lost if they lose the $37M. I would definitely sign up if I actually lived in New York! If I was an actual resident who was at the library or on their website, it seems likely that I were some sort of stakeholder and would definitely care if up to ten branches were shut and service cut down to four days a week. I would have signed the petition. <b>Action.</b><br />
188. <br />
189. I think they could have made the Ghostbusters effort even more hardworking by seeding a video of the chase, or asking one of the dozen people who pulled out cameras to post their images. Unless that wasn&#39;t their intention at all? I don&#39;t know. But I found it extremely unexpected, especially since it happened on my first time to the library! If their objective was to increase sign-ups, it would have worked on me!</content><link rel='replies' type='application/atom+xml' href='http://www.beyourdigitalbest.com/feeds/8977136610479287084/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=831799367353237644&amp;postID=8977136610479287084' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/8977136610479287084'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/8977136610479287084'/><link rel='alternate' type='text/html' href='http://www.beyourdigitalbest.com/2010/05/buzz-campaign-who-you-gonna-call.html' title='buzz campaign - who you gonna call?'/><author><name>bea</name><uri>http://www.blogger.com/profile/09072712110330687948</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX2FTgl-fZVjDFnOocsBvJNRsE5VQoOaCsR0jf2NY6LZgWsJqbaA5LHzKMG5_GfWa-LDfzcLhfGDlBbGjh152OaSsihfQpSRwMJhx2IzCFWY7DJ3aAvcYYRjbIxkxF8Zw/s220/mtv.jpg'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_x1Vufj3RNRJvKuozYwA70S-1BsFvMcmYTwrvSEv3m9Fwp_IRR15jfRlbyENnVa3C1ocVVp9DheQvZ5MKSqw4I-7Y1K8v6_KjlRNJ4iF28GnjE9ueVSyaHxkX2iPtGDiyKmGqHK8anD0/s72-c/DSC07683+%28Large%29.JPG" height="72" width="72"/><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-831799367353237644.post-914371174516868833</id><published>2010-04-21T12:30:00.003+08:00</published><updated>2011-03-31T22:28:14.218+08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="140"/><category scheme="http://www.blogger.com/atom/ns#" term="140 conference"/><category scheme="http://www.blogger.com/atom/ns#" term="140conf"/><category scheme="http://www.blogger.com/atom/ns#" term="branded utility"/><category scheme="http://www.blogger.com/atom/ns#" term="buzz"/><category scheme="http://www.blogger.com/atom/ns#" term="fuck math"/><category scheme="http://www.blogger.com/atom/ns#" term="math"/><category scheme="http://www.blogger.com/atom/ns#" term="numbers"/><category scheme="http://www.blogger.com/atom/ns#" term="social media"/><category scheme="http://www.blogger.com/atom/ns#" term="think"/><category scheme="http://www.blogger.com/atom/ns#" term="twitter"/><title type='text'>#140conf: it&#39;s about the people</title><content type='html'>&lt;span style=&quot;font-size: xx-small;&quot;&gt;&lt;i&gt;140: the maximum number of characters in a tweet.&amp;nbsp;&lt;/i&gt;&lt;/span&gt;&lt;br /&gt;
190. <div class="separator" style="clear: both; text-align: center;"><a href="http://dev.140conf.com/wp-content/uploads/2009/04/badge5.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://dev.140conf.com/wp-content/uploads/2009/04/badge5.jpg" /></a></div><br />
191. <br />
192. <br />
193. <br />
194. <br />
195. <br />
196. <br />
197. <div style="color: orange;"><b>The </b><b><a href="http://nyc.140conf.com/">140 Conference</a> brings together  industry professionals who have found great ways to share their passions  using Twitter and social media.</b></div>Found out  about the #140conf by accident through a tweet by <a href="http://twitter.com/aplusk/status/12376950074">Ashton Kutcher</a>  and quickly got a ticket with the help of event planner Jeff Pulver (<a href="http://twitter.com/jeffpulver">@jeffpulve</a>r). What a great day.<br />
198. <br />
199. <br />
200. <b>A  few themes from today</b><br />
201. <br />
202. <br />
203. <b><span style="background-color: orange; color: white;">we can't only focus on  numbers   </span></b><br />
204. <br />
205. <i>the disadvantages of a web  that is so dependent on data</i><br />
206. <br />
207. <b>Chris Weingarten (<a href="http://twitter.com/1000timesyes">@1000timesyes</a>)</b> claimed  that the algorithm-based search engine results have ruined music writing  - online publications are more concerned about keyword optimization  than quality articles and artists are consumed with constantly producing  new content over creating good music. All in the name of rising to the  top of SERPs. The result is terrible writing and the loss of <i>stumble  culture</i>. He was very explicit about his feelings; his closing  sentiment: <b>"Fuck the numbers, fuck math."</b><br />
208. <br />
209. Even  from the education industry, <b>Chris Lehman (<a href="http://twitter.com/chrislehmann">@chrislehmann</a>)</b> also asked  that we rethink numbers. As an educator, a big frustration is that  while technology is helping kids learn and experiment more than ever  before, the only results that "matter" are tests. He challenged data  this way asking why we trust a test given on one day, instead of testing  learning everyday. He pushes this even further by claiming that  technology must be "like oxygen - ubiquitous, necessary, invisible; when  was the last time we took kids to a pencil lab?". The best soundbit:<b>  <span class="status-body"><span class="status-content"><span class="entry-content">"What if we dare to think that school isn't about   preparing for the real world, school is the real world!"</span></span></span>  </b>He got a standing ovation.<br />
210. <br />
211. And everyone from           <b><span class="schedule_title">Gary Vaynerchuk </span></b><span class="schedule_title">t</span>o <b>David Carr </b><span class="msgtxt
212. en" id="msgtxt12530797679">(<a href="http://twitter.com/carr2n" onclick="pageTracker._setCustomVar(2,
213. 'result_type', 'recent',
214. 3);pageTracker._trackPageview('/exit/to/carr2n');">@<b>carr2n</b></a>)</span><b>  </b>warned that we not to be so preoccupied with the number of  followers we have. Said Garyvee, <b>"Bullshit, bullshit, bullshit!"</b>  (It seems the social media bunch is very self-expressed... surprise?) We  need to realize that value of Twitter is in relationships.<br />
215. <br />
216. <br />
217. <b><span style="background-color: orange; color: white;">power to  the people    </span></b><br />
218. <i>social media & twitter as enablers</i><br />
219. <br />
220. One  of my favorite speakers of the day was <b>Jay Rosen (<a href="http://twitter.com/jayrosen_nyu">@jayrosen_nyu</a>)</b>,   Journalism professor at NYU. He gave an interesting snapshot on the   evolution of news: self-informing small villages > larger  communities  with increased opacity > trade and private  intelligence > birth of  the public and birth of the modern  press. His take is that Twitter  extends the press (and essentially  empowers) since it goes back to  allowing us to self-inform.<b> "We're  now experiencing a revolution in  the near-ness of things."</b> Loved  this <span style="font-size: x-small;">(and probably paraphrased too much... would love to  take a class of his)</span>.<br />
221. <br />
222. This was my first time to  hear          <b><span class="schedule_title">Gary Vaynerchuk (<a href="http://twitter.com/garyvee" target="_twitter">@garyvee</a>)</span></b>   speak. His main spiel was about feeling and being "obnoxiously lucky",   that we are experiencing this innovative and creative time. One of the   guys in the Q&A said that he was from Brittany and asked why  Gary  has never featured any products from that region, why not cider?  To  which Gary replied, <b>"Dude, f*ck me, get your own show!"</b><br />
223. <br />
224. <br />
225. <b><span style="background-color: orange; color: white;">the power of one   </span></b><br />
226. <i>via  this one-to-many medium</i><br />
227. <br />
228. Of the panel on Emergency  Communication in the Real-time Web, <b>Luke  Renner (<a href="http://twitter.com/firesideint" target="_twitter">@firesideint</a>)</b>  was in Haiti during the recent earthquake and was still emotional about  his experience. After the quake he tweeted that he was an American in  Haiti and that he was available for calls. <b>"The first call I got, was  from Ann Curry."</b> Ann <b>(<a href="http://twitter.com/anncurry">@anncurry</a>)</b>  was also on the panel and was on the ground covering the quake.<br />
229. <br />
230. Sweetest  speaker was definitely<b> <span class="schedule_title">Alon Nir (<a href="http://twitter.com/TheKotel" target="_twitter">@TheKotel</a>)</span></b>.  He put up a Twitter account that invited people to send in their  prayers, which he promised to take to the Kotel in Jerusalem (where  people customarily insert slips of paper with their prayers into the  wall cracks). After just two weeks he was overwhelmed by thousands of  responses. Seriously, overwhelmed! But he turned to those same followers  to find help to translate the tweets into a printable format, cut and  roll the prayer strips, then actually put them into the wall. Check out  his <a href="http://www.tweetyourprayers.info/">blog</a> for the full  story, a photo of his "prayer printer"!<br />
231. <br />
232. <br />
233. <b><span style="background-color: orange; color: white;">HOW ABOUT BRANDS?   </span></b><br />
234. <i>that  is my day job after all!</i><br />
235. <br />
236. I spend a lot of time  trying to figure out how we can or should be more engaging and  innovative in the digital space to "really engage consumers". Today was  an eye-opener.<br />
237. <br />
238. Social media, Twitter included, is  already complete without brands. The web was created for  free-enterprise! The web's DNA and hardware go against "strategic  communicaton" and branding. It was meant to be stealthy, to strike hard  and fast anywhere and for whomever could figure it out. Yes we need to  monetize, yes these are businesses. And there are definitely business  opportunities. But this space is occupied by people, not consumers. And  these people are making things happen on their own.<br />
239. <br />
240. As  marketers who have things to sell, we need to understand and *respect*  how people are engaging on social media, how people are maximizing this  technology for human enterprise! To come in and merely sell not only  won't work but it would be disrespectful of the people who have made  social media valuable through connections, interactions, innovation and  experimentation - seen through the real life examples shared by speakers  at the #140conf. <br />
241. <br />
242. When we bring brands online,  especially to the text-only medium that is Twitter, we need to be sure  that they are ready (and excited!) to engage in real conversation. If  possible, do something different, provide a service. We don't always  approach social media from this point of view.<br />
243. <br />
244. The  speaker that I will close with is former ad man          <span class="schedule_title"><b>Hank Wasiak (<a href="http://twitter.com/hankwasiak" target="_twitter">@hankwasiak</a>)</b></span>.  He gave a lot of great insights but key is that the new P (in the  formerly? 4P's) is PEOPLE - brands need to have People strategies to  make an impact. <br />
245. <br />
246. <br />
247. &lt;div style=&quot;color: orange;&quot;&gt;&lt;b&gt;So,  an awesome day. Feel bad that I won&#39;t be able to join tomorrow&#39;s  session, but am excited that work calls. Hope to enact a few People  strategies!&lt;/b&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://www.beyourdigitalbest.com/feeds/914371174516868833/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=831799367353237644&amp;postID=914371174516868833' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/914371174516868833'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/831799367353237644/posts/default/914371174516868833'/><link rel='alternate' type='text/html' href='http://www.beyourdigitalbest.com/2010/04/140conf-its-about-people.html' title='#140conf: it&#39;s about the people'/><author><name>bea</name><uri>http://www.blogger.com/profile/09072712110330687948</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX2FTgl-fZVjDFnOocsBvJNRsE5VQoOaCsR0jf2NY6LZgWsJqbaA5LHzKMG5_GfWa-LDfzcLhfGDlBbGjh152OaSsihfQpSRwMJhx2IzCFWY7DJ3aAvcYYRjbIxkxF8Zw/s220/mtv.jpg'/></author><thr:total>0</thr:total></entry></feed>

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