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<title>Financial Literacy Month: What Decades in UX Have Taught Me about Finances</title>
<link>https://corporateinsight.com/financial-literacy-month-what-decades-in-ux-have-taught-me-about-finances/</link>
<dc:creator><![CDATA[Adam Hulnick]]></dc:creator>
<pubDate>Thu, 03 Apr 2025 20:02:21 +0000</pubDate>
<category><![CDATA[Insights]]></category>
<category><![CDATA[User Experience]]></category>
<guid isPermaLink="false">https://corporateinsight.com/?p=139070</guid>
<description><![CDATA[<p>It’s Financial Literacy Month! And while it would be easy to write it off as the corporate version of a hallmark holiday, I believe it’s a worthwhile idea. Here’s why: Over a decades-long career in user experience, I’ve either talked to, or overseen the talking to, thousands of people. Very frequently the conversation has been […]</p>
<p>The post <a href="https://corporateinsight.com/financial-literacy-month-what-decades-in-ux-have-taught-me-about-finances/">Financial Literacy Month: What Decades in UX Have Taught Me about Finances</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
]]></description>
<content:encoded><![CDATA[
<p>It’s Financial Literacy Month! And while it would be easy to write it off as the corporate version of a hallmark holiday, I believe it’s a worthwhile idea. Here’s why:</p>
<p>Over a decades-long career in <a href="https://corporateinsight.com/ux-research-services/">user experience</a>, I’ve either talked to, or overseen the talking to, thousands of people. Very frequently the conversation has been on topics related to their finances. And what I’ve seen makes me nervous.</p>
<p>I’ve met some intelligent, educated, decent people whose expectations of what they’ll need in order to retire is setting them up for some difficult golden years.</p>
<p>I’ve seen countless people describe an attitude towards investing risk that was inappropriate to their stage in life or career trajectory.</p>
<p>I’ve heard people describe a strategy towards borrowing that would end up costing them more than they could afford.</p>
<p>And so, so many people betting on crypto with no idea what that meant.</p>
<p>The big exception is hard vs. soft credit pulls. People seem to have a really good handle on whether an acquisition site is doing a soft or hard pull. No idea why. Is some social media influencer talking about this?</p>
<p>Our surveys tell us over and over again that a <a href="https://corporateinsight.com/survey-how-and-why-consumers-budget/">top source for young people to learn about financial topics</a> is their parents. The problem is that I’ve talked to their parents, and a lot of them are probably, innocently, confidently passing along spurious information. Spreading financial literacy can help people today, and future generations.</p>
<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1200" height="610" src="https://corporateinsight.com/wp-content/uploads/2024/10/Young-Generations-Personal-Finance-Info-Sources-1-1200x610.jpg" alt="" class="wp-image-134978" srcset="https://corporateinsight.com/wp-content/uploads/2024/10/Young-Generations-Personal-Finance-Info-Sources-1-1200x610.jpg 1200w, https://corporateinsight.com/wp-content/uploads/2024/10/Young-Generations-Personal-Finance-Info-Sources-1-600x305.jpg 600w, https://corporateinsight.com/wp-content/uploads/2024/10/Young-Generations-Personal-Finance-Info-Sources-1-300x153.jpg 300w, https://corporateinsight.com/wp-content/uploads/2024/10/Young-Generations-Personal-Finance-Info-Sources-1-768x391.jpg 768w, https://corporateinsight.com/wp-content/uploads/2024/10/Young-Generations-Personal-Finance-Info-Sources-1-1536x781.jpg 1536w, https://corporateinsight.com/wp-content/uploads/2024/10/Young-Generations-Personal-Finance-Info-Sources-1-350x178.jpg 350w, https://corporateinsight.com/wp-content/uploads/2024/10/Young-Generations-Personal-Finance-Info-Sources-1.jpg 1602w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure>
<p>Money is getting harder to acquire, harder to keep these days. Taking a little time to learn more about how it all really works is a good idea for anyone. So celebrate financial literacy month:</p>
<p>Ask your employer what resources are available to you.</p>
<p>If you’re an employer, make sure your employees have access to clear resources.</p>
<p>And if you’re a financial services or <a href="https://corporateinsight.com/industry/retirement-plans-industry-competitive-intelligence-participants/">retirement plan</a> provider, make sure your educational materials are clear, concise, and useful; if you’re not sure how to do that, <a href="https://corporateinsight.com/contact-corporate-insight/">give us a call</a>; we’ve got you covered.</p>
<p>The post <a href="https://corporateinsight.com/financial-literacy-month-what-decades-in-ux-have-taught-me-about-finances/">Financial Literacy Month: What Decades in UX Have Taught Me about Finances</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
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<title>PIR: Carriers Still Look for Smart Way to Connect Protective Devices</title>
<link>https://corporateinsight.com/pir-carriers-still-look-for-smart-way-to-connect-protective-devices/</link>
<dc:creator><![CDATA[Corporate Insight]]></dc:creator>
<pubDate>Wed, 02 Apr 2025 15:09:53 +0000</pubDate>
<category><![CDATA[Insights]]></category>
<category><![CDATA[News]]></category>
<category><![CDATA[Property & Casualty Insurance]]></category>
<guid isPermaLink="false">https://corporateinsight.com/?p=139142</guid>
<description><![CDATA[<p>Reprinted with permission from the Property Insurance Report by Risk Information Home insurers are splashing discount offers for internet-connected devices across their websites to entice shoppers, but they aren’t realizing their potential as a tool for pricing and underwriting, according to an analysis of leading carrier websites from consulting firm Corporate Insight. Eventually, data from the […]</p>
<p>The post <a href="https://corporateinsight.com/pir-carriers-still-look-for-smart-way-to-connect-protective-devices/">PIR: Carriers Still Look for Smart Way to Connect Protective Devices</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
]]></description>
<content:encoded><![CDATA[
<p><em>Reprinted with permission from the Property Insurance Report by <a href="https://riskinformation.com/">Risk Information</a></em></p>
<figure class="wp-block-image alignright size-full is-resized"><img decoding="async" width="409" height="394" src="https://corporateinsight.com/wp-content/uploads/2025/04/2025-04-02_10-55-12.jpg" alt="" class="wp-image-139144" style="width:311px;height:auto" srcset="https://corporateinsight.com/wp-content/uploads/2025/04/2025-04-02_10-55-12.jpg 409w, https://corporateinsight.com/wp-content/uploads/2025/04/2025-04-02_10-55-12-300x289.jpg 300w" sizes="(max-width: 409px) 100vw, 409px" /></figure>
<p>Home insurers are splashing discount offers for internet-connected devices across their websites to entice shoppers, but they aren’t realizing their potential as a tool for pricing and underwriting, according to an analysis of leading carrier websites from consulting firm Corporate Insight.</p>
<p>Eventually, data from the Internet of Things (IoT) – such as burglar alarms, smart thermostats, water leak sensors and other devices – may provide insights that draw a picture of a homeowner’s risk, the way telematics does for drivers. But it hasn’t happened yet, at least in part because insurers tend to conflate the various technologies that mitigate against different perils into the catch-all “connected home” designation. In addition, few consumers are claiming discounts, and the majority of insurers don’t offer the devices or discounts during the online quote process, which implies a lack of interest in their use for underwriting or rating.</p>
<p>Carriers are “still mixing home security with protective devices,” said Justin Suter, Corporate Insight insurance research manager. “They call it a home security discount, or protective-device discount. And a protective device could mean a burglar alarm, or it could be a leak-detection device.”</p>
<p>Of the 17 carriers reviewed by Corporate Insight, all but one carrier (Liberty Mutual) offer a premium discount for policyholders with connected devices. Ten of the 17 insurers offer discounted pricing for smart-home devices through partnerships with third-party device manufacturers.</p>
<p>“Despite the existence of these offers, few insurers effectively incentivize policyholders to implement smart-home technology by properly promoting available discounted rates on connected devices,” according to the report.</p>
<p>In the last four years, carriers have made major advancements in dedicating space and resources to smart-home devices on their public websites, Suter said, though there is still room for improvement.</p>
<p>This year, 13 of the 17 insurance company websites (76%) analyzed by Corporate Insight promoted premium discounts for smart devices on their home insurance overview page, up from 57% in 2021. Fourteen of the 17 websites (82%) studied this year featured a dedicated page for connected home devices, compared to 36% in 2021.</p>
<p>“A lot of those pages are really well-designed,” he said. “They’ll have explanatory videos about ‘Why is this important, how this benefits you, how this benefits us as your insurance company.’ They’re doing a good job on the public site.”</p>
<p>But the efforts often fall short during the quoting process or on website pages that only policyholders can access to find discounts for devices they already have or would consider adding.</p>
<p>Also, only six of the companies monitored by Corporate Insight send follow-up emails to existing policyholders promoting information about smart-home devices. They are Allstate, Amica, Erie, Liberty Mutual, Nationwide and USAA.</p>
<figure class="wp-block-image alignright size-full is-resized has-custom-border"><img decoding="async" width="629" height="721" src="https://corporateinsight.com/wp-content/uploads/2025/04/2025-04-02_10-56-56.jpg" alt="" class="wp-image-139145" style="border-style:none;border-width:0px;border-radius:0px;width:292px;height:auto" srcset="https://corporateinsight.com/wp-content/uploads/2025/04/2025-04-02_10-56-56.jpg 629w, https://corporateinsight.com/wp-content/uploads/2025/04/2025-04-02_10-56-56-523x600.jpg 523w, https://corporateinsight.com/wp-content/uploads/2025/04/2025-04-02_10-56-56-262x300.jpg 262w" sizes="(max-width: 629px) 100vw, 629px" /><figcaption class="wp-element-caption">Farmers offers smart-home discounts during online quotes, but it uses vague categories like “connected home” without offering precise definitions.</figcaption></figure>
<p>Despite the omnipresence of smart-home devices on homeowners insurance websites, few consumers are claiming them for a discount. One factor could be confusion about what, exactly, counts as a smart-home device that could merit an insurance discount.</p>
<p>Just 7% of consumers surveyed by Corporate Insight in May 2024 reported that they received a connected- or smart-home discount. </p>
<p>With so many competing brands of smart-home devices, some consumers may not know where to start. A central technology platform that ties together water-, fire- and theft-protection devices into a single system has yet to emerge as a familiar household name, similar to the way many consumers choose Apple or Google and stick with it for all their entertainment and communication devices.</p>
<p>The closest bridge between multiple devices is the Notion monitoring system, which allows control of smoke, water and security systems through a phone app. Startup insurers Hippo and Lemonade offer the system, but it has yet to be picked up by any top 10 carriers.</p>
<p>Hippo emphasized smart devices and proactive home maintenance as a differentiator, but its profitability challenges may illustrate the limits of connected home technology in a business vulnerable to hurricanes, wildfires and convective storms. Hippo offers policyholders a kit that includes water sensors, smoke detectors, a door entry sensor and a security camera. It does not include an automatic water shutoff valve, which has been proven as one of the most powerful devices for preventing losses. </p>
<p>The carrier has taken steps to reduce costs and diversify its exposure beyond its home state of Texas, where policyholders may have used their new wireless security cameras to watch hailstorms batter their houses and Hippo’s bottom line, all while earning a discount.</p>
<p>Carriers use a mix of strategies for determining connected-home discounts. The majority offer price breaks on the device itself for certain brands. But many offer premium discounts for any device that fits a certain category, such as leak detection. They also have mostly ended programs that sent free devices to customers.</p>
<p>“I think that shift is due to the proliferation of IoT devices,” Suter said. “There’s so many more out there … carriers don’t want to offer them for free.”</p>
<p>Insurers may also have become wary of sending out devices that too many consumers never plug in or activate, he added.</p>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1200" height="782" src="https://corporateinsight.com/wp-content/uploads/2025/04/2025-04-02_10-57-22-1200x782.jpg" alt="" class="wp-image-139146" srcset="https://corporateinsight.com/wp-content/uploads/2025/04/2025-04-02_10-57-22-1200x782.jpg 1200w, https://corporateinsight.com/wp-content/uploads/2025/04/2025-04-02_10-57-22-600x391.jpg 600w, https://corporateinsight.com/wp-content/uploads/2025/04/2025-04-02_10-57-22-300x195.jpg 300w, https://corporateinsight.com/wp-content/uploads/2025/04/2025-04-02_10-57-22-768x500.jpg 768w, https://corporateinsight.com/wp-content/uploads/2025/04/2025-04-02_10-57-22.jpg 1342w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure>
<p>One notable exception is the Ting device made by Whisker Labs. It plugs into a wall outlet to detect fire hazards in home electrical systems. Carriers with Ting partnerships provide those for free to policyholders, and Ting is<br>quickly growing, riding momentum from high-profile partnerships with State Farm, Pure and several other carriers.</p>
<p>Automatic water shutoff valves are another exception to many carriers’ nonchalant attitude toward smart devices. Most carriers advertise a discount for them, but now many require rather than just recommend the devices for high-value homes or for those with previous interior water claims. (PIR 04/22/24) Automatic shutoff valves are proven to reduce losses by stopping the flow of water if the device detects unusual volumes flowing through the main pipe to the house. But the shutoff valves require professional installation, which has proven to be a barrier for homeowner adoption.</p>
<p>None of the 17 websites or quote tools reviewed by Consumer Insight mentioned that the carrier requires water shutoff valves to be eligible for coverage.</p>
<p>Perhaps most indicative of the low priority insurers give to smart devices as a segmentation tool: few carriers offer the devices or discounts during the quoting process or allow for existing policyholders to enroll devices online without calling.</p>
<p>“It’s not coming from their underwriting teams, like ‘we need to get all of our book on this because it’ll be a huge savings for us,’” Suter said. “It’s still really incumbent on the policyholder.” </p>
<p>The lack of attention to home mitigation devices contrasts sharply with auto insurance quote processes, which almost try to persuade shoppers to sign up for telematics programs that have proven to be a powerful pricing segmentation tool.</p>
<p>Twelve of the 14 carriers (93%) with telematics programs analyzed by Corporate Insight this year encourage shoppers to enroll during the online quoting process.</p>
<p>Only seven of the 17 (41%) carriers monitored by Corporate Insight mention connected-home discounts in the quoting process.</p>
<p>Corporate Insight did not rank the carriers based on their connected-home programs, but of the carriers studied, Amica was a standout. In addition to proactive outreach and detailed informational web pages on both the public and policyholder sections of its site, the chatbot answered questions about connected devices. Still, it did not offer a dedicated step in the quote flow for reporting connected devices.</p>
<p>Farmers’ online quote process offered one of the most prominent steps to apply for a connected-device discount, but even it suffered from the industry-wide lack of clarity for what counts as a protective or connected device. Shoppers can click a bubble to select “whole house water-leak detection” for a discount, which is self-explanatory, but there is also a “connected home” option that lacks a definition.</p>
<p>Most carriers require existing policyholders to call customer service to earn discounts. USAA was the only carrier to allow existing policyholders to sign up for the discount on its website, however getting there requires a convoluted web journey. Policyholders are directed back to the public portion of the site to enroll.</p>
<p>“As confusing as it is,” Suter said, “they’re still ahead of the curve.”</p>
<p>The post <a href="https://corporateinsight.com/pir-carriers-still-look-for-smart-way-to-connect-protective-devices/">PIR: Carriers Still Look for Smart Way to Connect Protective Devices</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
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<title>Webinar: Benchmarking Retirement Digital Experiences – Firm Rankings and More</title>
<link>https://corporateinsight.com/webinar-benchmarking-retirement-digital-experiences-firm-rankings-and-more/</link>
<dc:creator><![CDATA[Corporate Insight]]></dc:creator>
<pubDate>Tue, 01 Apr 2025 18:49:37 +0000</pubDate>
<category><![CDATA[Insights]]></category>
<category><![CDATA[Retirement]]></category>
<category><![CDATA[Webinars]]></category>
<guid isPermaLink="false">https://corporateinsight.com/?p=139128</guid>
<description><![CDATA[<p>In this webinar, our retirement industry experts will show you the latest rankings from our 2024 DC Plan Participant Website and 2025 Plan Sponsor Website Experience Benchmarks. Access this webinar using the form below. What You’ll Discover: Complete rankings of 18 leading retirement plan provider websites from the end-user perspective Comprehensive evaluation of 14 recordkeeper […]</p>
<p>The post <a href="https://corporateinsight.com/webinar-benchmarking-retirement-digital-experiences-firm-rankings-and-more/">Webinar: Benchmarking Retirement Digital Experiences – Firm Rankings and More</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
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<p>The post <a href="https://corporateinsight.com/webinar-benchmarking-retirement-digital-experiences-firm-rankings-and-more/">Webinar: Benchmarking Retirement Digital Experiences – Firm Rankings and More</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
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<title>Health Systems Welcome Amazon One</title>
<link>https://corporateinsight.com/health-systems-welcome-amazon-one/</link>
<dc:creator><![CDATA[Stephanie Chan]]></dc:creator>
<pubDate>Tue, 01 Apr 2025 18:31:16 +0000</pubDate>
<category><![CDATA[Healthcare]]></category>
<category><![CDATA[Insights]]></category>
<guid isPermaLink="false">https://corporateinsight.com/?p=139121</guid>
<description><![CDATA[<p>Renowned health system NYU Langone Health recently announced the adoption of Amazon One to its healthcare services. By summer of 2025, all of the organization’s locations will feature the palm-recognition technology, enhancing patient security and expediting the check-in process for in-person visits. Though Amazon introduced Amazon One in September 2020, it was first made available […]</p>
<p>The post <a href="https://corporateinsight.com/health-systems-welcome-amazon-one/">Health Systems Welcome Amazon One</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
]]></description>
<content:encoded><![CDATA[
<p>Renowned health system NYU Langone Health recently <a href="https://nyulangone.org/patient-family-support/checking-in-for-your-appointment">announced</a> the adoption of Amazon One to its healthcare services. By summer of 2025, all of the organization’s locations will feature the palm-recognition technology, enhancing patient security and expediting the check-in process for in-person visits. Though Amazon <a href="https://www.aboutamazon.com/news/innovation-at-amazon/introducing-amazon-one-a-new-innovation-to-make-everyday-activities-effortless">introduced</a> Amazon One in September 2020, it was first made available at only two Amazon Go stores. Over the last few years, the technology slowly <a href="https://www.aboutamazon.com/news/retail/5-facts-you-may-not-know-about-amazon-one">appeared</a> in Whole Foods Market stores; select Panera Bread locations; and various entertainment venues, sports stadiums and travel retailers. As such, the introduction of Amazon One to health systems represents an innovative shift in the digitalization of healthcare as well as Amazon’s growing presence in consumers’ daily lives.</p>
<p>NYU Langone Health’s mobile app features prominent promotions of Amazon One, starting with the home screen. The health system briefly describes the new technology, encourages patients to learn more through its FAQs and provides instructions on enrolling. The Enroll button prompts users to download the Amazon One app if they have not done so already. From here, the enrollment process is housed entirely on the Amazon One app—as such, the patient portal serves as a promotional and educational resource about the technology. Similarly, the Enroll in Amazon One link on the hamburger menu also guides patients to the Amazon One app. Through the mobile app, NYU Langone Health patients can find five related FAQs, introducing them to the new feature and assuaging privacy concerns.</p>
<figure class="wp-block-image aligncenter size-large"><img loading="lazy" decoding="async" width="1200" height="629" src="https://corporateinsight.com/wp-content/uploads/2025/04/Amazon-One-NYU-Langone-1200x629.jpg" alt="" class="wp-image-139125" srcset="https://corporateinsight.com/wp-content/uploads/2025/04/Amazon-One-NYU-Langone-1200x629.jpg 1200w, https://corporateinsight.com/wp-content/uploads/2025/04/Amazon-One-NYU-Langone-600x314.jpg 600w, https://corporateinsight.com/wp-content/uploads/2025/04/Amazon-One-NYU-Langone-300x157.jpg 300w, https://corporateinsight.com/wp-content/uploads/2025/04/Amazon-One-NYU-Langone-768x402.jpg 768w, https://corporateinsight.com/wp-content/uploads/2025/04/Amazon-One-NYU-Langone.jpg 1386w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">NYU Langone Health Mobile App Home Screen, Hamburger Menu, Amazon One App Slideup and FAQs Screen</figcaption></figure>
<p>Also in March, the organization implemented mandatory two-factor authentication (2FA) for logging in to the patient portal. Our 2025 patient survey shows that 2FA usage is relatively high for mobile health system apps, with 69% of patients having it turned on. In particular, Millennials and Gen Z are more likely to use 2FA, possibly due to their enhanced familiarity with the feature and increased security concerns from recent large-scale security breaches. Both the introduction of Amazon One and 2FA signifies NYU Langone Health’s dedication to incorporating technology in their patient experiences, and a broader shift in the health systems ecosystem toward a balance of security protocols and frictionless journeys.</p>
<figure class="wp-block-image aligncenter size-full is-resized"><img loading="lazy" decoding="async" width="944" height="656" src="https://corporateinsight.com/wp-content/uploads/2025/04/amazone-one-survey.jpg" alt="" class="wp-image-139124" style="width:594px;height:auto" srcset="https://corporateinsight.com/wp-content/uploads/2025/04/amazone-one-survey.jpg 944w, https://corporateinsight.com/wp-content/uploads/2025/04/amazone-one-survey-600x417.jpg 600w, https://corporateinsight.com/wp-content/uploads/2025/04/amazone-one-survey-300x208.jpg 300w, https://corporateinsight.com/wp-content/uploads/2025/04/amazone-one-survey-768x534.jpg 768w" sizes="(max-width: 944px) 100vw, 944px" /></figure>
<p>For more insights into digital innovation in the healthcare space, check out our subscription research services in four areas: <a href="https://corporateinsight.com/health-system-research-services/">Health System</a>, <a href="https://corporateinsight.com/pharmacy-research-services/">Pharmacy</a>, <a href="https://corporateinsight.com/health-plan-research-services/">Health Plan</a> and <a href="https://corporateinsight.com/medicare-research-services/">Medicare</a>. And don’t forget to check out our <a href="https://corporateinsight.com/category/insights/healthcare/">Insights</a> section for more industry trends and best practices in the healthcare space.</p>
<p>The post <a href="https://corporateinsight.com/health-systems-welcome-amazon-one/">Health Systems Welcome Amazon One</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
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<title>Life Insurance Industry Trends in 2024 and a Look at 2025</title>
<link>https://corporateinsight.com/life-insurance-industry-trends-in-2024-and-a-look-at-2025/</link>
<dc:creator><![CDATA[Christopher Iannaccone]]></dc:creator>
<pubDate>Thu, 27 Mar 2025 18:42:00 +0000</pubDate>
<category><![CDATA[Insights]]></category>
<category><![CDATA[Insurance]]></category>
<category><![CDATA[Life Insurance]]></category>
<guid isPermaLink="false">https://corporateinsight.com/?p=139054</guid>
<description><![CDATA[<p>As part of Life Insurance Monitor‘s ongoing research into the life insurance space, we track key trends to keep our clients better informed about where other firms are allocating resources. LIMRA predicts life insurance premiums to continue to grow in 2025, after reaching a new high of $15.9 billion in 2024. Below, we’ll quickly highlight two […]</p>
<p>The post <a href="https://corporateinsight.com/life-insurance-industry-trends-in-2024-and-a-look-at-2025/">Life Insurance Industry Trends in 2024 and a Look at 2025</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
]]></description>
<content:encoded><![CDATA[
<p>As part of <a href="https://corporateinsight.com/industry/life-insurance-research-services/"><em>Life Insurance Monitor</em>‘s ongoing research into the life insurance space</a>, we track key trends to keep our clients better informed about where other firms are allocating resources. <a href="https://www.limra.com/en/newsroom/industry-trends/2025/whats-ahead-for-the-u.s.-individual-life-insurance-market-in-2025/">LIMRA predicts life insurance premiums to continue to grow in 2025</a>, after reaching a new high of $15.9 billion in 2024. Below, we’ll quickly highlight two important areas where the industry has enhanced its digital experience in the past year and explore some of the most prominent trends shaping the future of life insurance in 2025.</p>
<h2 class="wp-block-heading">Prospect experiences get a boost</h2>
<p>Life insurance issuers addressed their digital offerings last year by bolstering in their in-house prospect experience. Of all digital efforts noted amongst our coverage set, prospect experiences led the way, making up 51% of the tracked changes to insurer’s sites. Ensuring a strong and straightforward prospect experience makes it easier for potential customers to understand information and prove why they should choose a firm over a competitor. </p>
<p>This year, two firms exemplified this by overhauling major public site pages with large amounts of helpful information. MassMutual launched a new promotional push for its Apex VUL product, creating a dedicated microsite providing prospects with:</p>
<ul class="wp-block-list">
<li>A detailed product description and explanatory video</li>
<li>A breakdown of a hypothetical case study</li>
<li>PDF marketing resources, including guides, FAQs, and case studies</li>
<li>A Table of Contents button that enables easy navigation via a sliding menu</li>
</ul>
<figure class="wp-block-image aligncenter size-large"><img loading="lazy" decoding="async" width="1015" height="1200" src="https://corporateinsight.com/wp-content/uploads/2025/03/Apex-VUL-1015x1200.png" alt="" class="wp-image-139061" srcset="https://corporateinsight.com/wp-content/uploads/2025/03/Apex-VUL-1015x1200.png 1015w, https://corporateinsight.com/wp-content/uploads/2025/03/Apex-VUL-508x600.png 508w, https://corporateinsight.com/wp-content/uploads/2025/03/Apex-VUL-254x300.png 254w, https://corporateinsight.com/wp-content/uploads/2025/03/Apex-VUL-768x908.png 768w, https://corporateinsight.com/wp-content/uploads/2025/03/Apex-VUL-1299x1536.png 1299w, https://corporateinsight.com/wp-content/uploads/2025/03/Apex-VUL.png 1383w" sizes="(max-width: 1015px) 100vw, 1015px" /><figcaption class="wp-element-caption">Apex VUL Microsite</figcaption></figure>
<p>Essentially, this new microsite houses a centralized hub accomplishing the task of creating a streamlined experience for prospects seeking out the Apex VUL product. </p>
<p>Next, Prudential also contributed significantly to its prospect-facing experience by transforming its public site Newsroom to a dedicated microsite, including the following:</p>
<ul class="wp-block-list">
<li>A redesigned navigation structure</li>
<li>An Overview page with a rotating banner highlighting four key news items</li>
<li>Sections for Latest News, Featured Research, and Media Resources</li>
<li>A darker header and improved contrast in the main navigation for better readability</li>
<li>A search bar now tucked behind a magnifying glass icon for a cleaner design</li>
</ul>
<figure class="wp-block-image aligncenter size-large"><img loading="lazy" decoding="async" width="1200" height="1072" src="https://corporateinsight.com/wp-content/uploads/2025/03/Prudential-Microsite-1200x1072.png" alt="" class="wp-image-139062" srcset="https://corporateinsight.com/wp-content/uploads/2025/03/Prudential-Microsite-1200x1072.png 1200w, https://corporateinsight.com/wp-content/uploads/2025/03/Prudential-Microsite-600x536.png 600w, https://corporateinsight.com/wp-content/uploads/2025/03/Prudential-Microsite-300x268.png 300w, https://corporateinsight.com/wp-content/uploads/2025/03/Prudential-Microsite-768x686.png 768w, https://corporateinsight.com/wp-content/uploads/2025/03/Prudential-Microsite.png 1460w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">Newsroom Microsite</figcaption></figure>
<p>The refreshed Newsroom provides greater access to key information and uses an organized structure for prospects to navigate through. Through these examples from MassMutual and Prudential, we can see that the life insurance industry is aiming to make the prospect journey much more informative.</p>
<h2 class="wp-block-heading">Insurers embrace a mobile-first world</h2>
<p>In today’s fast-paced world where virtually everyone owns a smartphone, it is paramount for any business to fully optimize its mobile phone experiences. The life insurance industry is no stranger to this practice as multiple firms underwent upgrades to their mobile apps. Notably, three firms in our coverage set—Lincoln Financial, MassMutual and New York Life—accounted for nearly 75% of all mobile changes in the past year. MassMutual and New York specifically get a spotlight here for their top-to-bottom mobile app overhauls.</p>
<p>MassMutual overhauled its mobile app with a double-edged approach focusing on ease of use and depth of information. One of the biggest changes is the introduction of a new Payments tab, now housed in the main bottom navigation. This feature allows users to easily pay bills, set up autopay, manage bank accounts, and track payment frequency—all in one place. Wisely, the rollout was done in stages to not overwhelm or confuse the MassMutual customer base with a totally new interface. Another significant update is the addition of a Featured Article section on the home screen, highlighting select content and providing ample amounts of financial guidance. These updates showcase MassMutual’s commitment to a more informative, and simultaneously seamless experience—ensuring policyholders have easy access to tools and resources without wasting time on scrolling and typing.</p>
<figure class="wp-block-image aligncenter size-full is-resized"><img loading="lazy" decoding="async" width="1100" height="751" src="https://corporateinsight.com/wp-content/uploads/2025/03/MassMutual-Mobile.jpg" alt="" class="wp-image-139063" style="width:428px;height:auto" srcset="https://corporateinsight.com/wp-content/uploads/2025/03/MassMutual-Mobile.jpg 1100w, https://corporateinsight.com/wp-content/uploads/2025/03/MassMutual-Mobile-600x410.jpg 600w, https://corporateinsight.com/wp-content/uploads/2025/03/MassMutual-Mobile-300x205.jpg 300w, https://corporateinsight.com/wp-content/uploads/2025/03/MassMutual-Mobile-768x524.jpg 768w" sizes="(max-width: 1100px) 100vw, 1100px" /><figcaption class="wp-element-caption">Billing & Payments Screen and Home and Explore Screens</figcaption></figure>
<p>In June, New York Life officially launched its mobile app for life insurance customers. The app ranks among the best in our coverage group for its straightforward layout and robust offering of features. Notably, the app allows policyholders to manage their accounts with ease including viewing policy details, making premium payments, checking transaction history, and accessing important documents.</p>
<figure class="wp-block-image aligncenter size-full is-resized"><img loading="lazy" decoding="async" width="786" height="808" src="https://corporateinsight.com/wp-content/uploads/2025/03/NY-Life-Mobile.jpg" alt="" class="wp-image-139064" style="width:320px;height:auto" srcset="https://corporateinsight.com/wp-content/uploads/2025/03/NY-Life-Mobile.jpg 786w, https://corporateinsight.com/wp-content/uploads/2025/03/NY-Life-Mobile-584x600.jpg 584w, https://corporateinsight.com/wp-content/uploads/2025/03/NY-Life-Mobile-292x300.jpg 292w, https://corporateinsight.com/wp-content/uploads/2025/03/NY-Life-Mobile-768x789.jpg 768w" sizes="(max-width: 786px) 100vw, 786px" /><figcaption class="wp-element-caption">Mobile App Home Screen</figcaption></figure>
<p>The app also allows account owners to access important desktop features such as updating personal information, adjusting communication preferences, managing biometrics and contacting their advisor all from their fingertips. Helpfully, New York Life also eases first-time users in with a four-part onboarding experience, highlighting the previously mentioned features.</p>
<figure class="wp-block-image aligncenter size-large"><img loading="lazy" decoding="async" width="1200" height="501" src="https://corporateinsight.com/wp-content/uploads/2025/03/NY-Life-Mobile-Tutorial-1200x501.jpg" alt="" class="wp-image-139065" srcset="https://corporateinsight.com/wp-content/uploads/2025/03/NY-Life-Mobile-Tutorial-1200x501.jpg 1200w, https://corporateinsight.com/wp-content/uploads/2025/03/NY-Life-Mobile-Tutorial-600x251.jpg 600w, https://corporateinsight.com/wp-content/uploads/2025/03/NY-Life-Mobile-Tutorial-300x125.jpg 300w, https://corporateinsight.com/wp-content/uploads/2025/03/NY-Life-Mobile-Tutorial-768x321.jpg 768w, https://corporateinsight.com/wp-content/uploads/2025/03/NY-Life-Mobile-Tutorial.jpg 1497w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">Mobile App Overview Tutorial</figcaption></figure>
<p>As we look ahead to 2025, we’ll wait and see whether life insurance firms continue to double down on enhancing these two digital experience trends or if a new area of innovation will emerge, pushing the industry in unexpected directions. While consumer expectations are constantly evolving, one thing is for certain: This year is sure to bring even more opportunities for life insurance firms to stand out.</p>
<p></p>
<p>The post <a href="https://corporateinsight.com/life-insurance-industry-trends-in-2024-and-a-look-at-2025/">Life Insurance Industry Trends in 2024 and a Look at 2025</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
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<title>Improved Apps, Discounts and Service: Digital P&C Insurance Trends</title>
<link>https://corporateinsight.com/digital-pc-insurance-trends/</link>
<dc:creator><![CDATA[Dellynn Prince-Travis]]></dc:creator>
<pubDate>Tue, 18 Mar 2025 16:14:36 +0000</pubDate>
<category><![CDATA[Insights]]></category>
<category><![CDATA[Property & Casualty Insurance]]></category>
<guid isPermaLink="false">https://corporateinsight.com/?p=138963</guid>
<description><![CDATA[<p>Year in Review: Top Three Trends in Digital Customer Experience The P&C insurance landscape has undergone substantial changes aligned with several key trends over the past year. Insurers focused on enhancing customer engagement and improving digital touchpoints to meet rising consumer expectations. Key digital P&C insurance trends from the last year include value-added content in […]</p>
<p>The post <a href="https://corporateinsight.com/digital-pc-insurance-trends/">Improved Apps, Discounts and Service: Digital P&C Insurance Trends</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
]]></description>
<content:encoded><![CDATA[
<h2 class="wp-block-heading">Year in Review: Top Three Trends in Digital Customer Experience</h2>
<p>The P&C insurance landscape has undergone substantial changes aligned with several key trends over the past year. Insurers focused on enhancing customer engagement and improving digital touchpoints to meet rising consumer expectations. Key digital P&C insurance trends from the last year include value-added content in mobile apps, emphasis on discounts in quoting tools and improvements to text alert capabilities. As part of <a href="https://corporateinsight.com/industry/property-and-casualty-insurance-research-services/"><em>P&C Monitor</em>‘s ongoing research into the P&C insurance space</a>, we track key trends to keep our clients better informed about where other firms are allocating resources. Below, we’ll take a look at these key trends from 2024.</p>
<h2 class="wp-block-heading">Enhancing Mobile Apps with Value-Added Features</h2>
<p>In 2024, insurers went beyond traditional app functionalities by transforming their mobile apps into comprehensive resource hubs. <strong>Allstate</strong>’s New Features section, which includes tools like GasBuddy for locating cheap fuel as well as climate risk assessments, showcases a pivot toward offering utility behind policy management.</p>
<p>Similarly, <strong>Hippo</strong> introduced a Home Health program to help homeowners monitor and enhance their property conditions. Policyholders can view and edit an extensive catalog of their home’s characteristics while exploring exclusive deals on home devices, energy optimization, insurance coverage and home warranty.</p>
<p><strong>State Farm </strong>added to its claim filing resources by introducing a Next Steps feature to guide policyholders through the aftermath of a total-loss auto claim. The firm also updated the Roadside Assistance flow, providing more helpful resources and enabling real-time updates as a driver travels to their vehicle. These features suggest that insurers view mobile apps as indispensable tools for reinforcing customer loyalty and retention.</p>
<h2 class="wp-block-heading">Discounts Drive Engagement in Quote Tools: UBI, Telematics and Safe Driving</h2>
<p>With rising P&C insurance prices, insurers are emphasizing discounts during the quoting process. As consumers become more informed on the intricacies of auto insurance, quote result pages that contrast pricing tiers and permit users to adjust the quoted policy are becoming an increasingly important feature in maintaining a strong customer base.</p>
<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="1122" height="1046" src="https://corporateinsight.com/wp-content/uploads/2025/03/Picture1.png" alt="A screenshot of a webpage. " class="wp-image-138966" srcset="https://corporateinsight.com/wp-content/uploads/2025/03/Picture1.png 1122w, https://corporateinsight.com/wp-content/uploads/2025/03/Picture1-600x559.png 600w, https://corporateinsight.com/wp-content/uploads/2025/03/Picture1-300x280.png 300w, https://corporateinsight.com/wp-content/uploads/2025/03/Picture1-768x716.png 768w" sizes="(max-width: 1122px) 100vw, 1122px" /><figcaption class="wp-element-caption">Amica Quote Result Page</figcaption></figure>
<p>One key P&C insurance trend is the uptick in insurers dedicating steps to qualifying prospects for discounts, especially through telematics and UBI.<strong> American Family</strong>’s Customize Your Savings step highlights this trend, offering users a dedicated space to explore Autopay, paperless and telematics-related discounts<strong>.</strong></p>
<p><strong>Allstate</strong>’s integration of its Drivewise tool emphasizes savings through safe driving behaviors. With discounts embedded into the quote journey, insurers address customer price sensitivity while encouraging participation in cost-saving programs.</p>
<h2 class="wp-block-heading">Improved Communication with Enhanced Text Alerts</h2>
<p>In 2024, policyholders continued to <a href="https://propertycasualty.corporateinsight.com/reports/Reports%20Library/2024-06%20PC%20Insurance%20Monitor%20Report.pdf#page=4">rate</a> policy information, payment capabilities, claim content and documents as the most important digital features. In our <a href="https://propertycasualty.corporateinsight.com/_layouts/download.aspx?SourceUrl=https://propertycasualty.corporateinsight.com/updates/Updates%20Library/2024-11%20PC%20Insurance%20Claims%20Update.pdf">November Claims Update</a>, insureds reported using text messaging as their primary form of communication during the claim process. <strong>Nationwide </strong>and<strong> Progressive </strong>inform policyholders via text of who their claim has been assigned to, the next steps in the filing process, and the tracking information for both claims and repairs. Additionally, policyholders can conveniently reply to the text chain with additional questions or information. Another key P&C insurance trend is the enhancement of text alert capabilities. Insurers like<strong> Amica</strong> have integrated push notifications to keep policyholders informed about claims and policy updates.</p>
<p>These advancements underline the industry’s commitment to providing timely, relevant information directly to customer’s devices, ensuring seamless communication.</p>
<figure class="wp-block-image aligncenter size-large"><img loading="lazy" decoding="async" width="1200" height="612" src="https://corporateinsight.com/wp-content/uploads/2025/03/2025-03-17_10-35-09-1200x612.png" alt="" class="wp-image-138972" srcset="https://corporateinsight.com/wp-content/uploads/2025/03/2025-03-17_10-35-09-1200x612.png 1200w, https://corporateinsight.com/wp-content/uploads/2025/03/2025-03-17_10-35-09-600x306.png 600w, https://corporateinsight.com/wp-content/uploads/2025/03/2025-03-17_10-35-09-300x153.png 300w, https://corporateinsight.com/wp-content/uploads/2025/03/2025-03-17_10-35-09-768x392.png 768w, https://corporateinsight.com/wp-content/uploads/2025/03/2025-03-17_10-35-09.png 1337w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">Left to Right: Repair Drop-Off Query, Waive Deductible Question, Nationwide Claim Adjuster Assigned Text Notification and Nationwide Repair Facility Assigned Text Notification</figcaption></figure>
<h2 class="wp-block-heading">Moving Forward</h2>
<p>As young consumers steadily <a href="https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/">enter</a> the insurance market and consumer expectations continue to change, P&C insurers’ adoption of more streamlined digital experiences through mobile apps is critical. Last year’s <a href="https://propertycasualty.corporateinsight.com/reports/Reports%20Library/2024-06%20PC%20Insurance%20Monitor%20Report.pdf">P&C Insurance Customer Preferences Survey</a> found that mobile app users logged in more frequently and placed high importance ratings on digital tools, capabilities and resources. Additionally, respondents who felt that their insurer communicated well about rate increases were more likely to recommend their insurer to a friend or colleague.</p>
<p>Looking ahead, we expect these 2024 digital P&C insurance trends to continue to shape digital experiences in 2025. By continuing to innovate on mobile platforms, P&C insurers can sustain and expand their customer bases through improved communication, price transparency and value-driven content.</p>
<p>The post <a href="https://corporateinsight.com/digital-pc-insurance-trends/">Improved Apps, Discounts and Service: Digital P&C Insurance Trends</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
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<title>Pharmacy Firms Add Pets to Digital Platforms</title>
<link>https://corporateinsight.com/pharmacy-firms-add-pets-to-digital-platforms/</link>
<dc:creator><![CDATA[Stephanie Chan]]></dc:creator>
<pubDate>Fri, 14 Mar 2025 18:42:16 +0000</pubDate>
<category><![CDATA[Healthcare]]></category>
<category><![CDATA[Insights]]></category>
<guid isPermaLink="false">https://corporateinsight.com/?p=138936</guid>
<description><![CDATA[<p>The pet prescription market in the U.S continues to grow, with pet medication sales across the nation reaching $12 billion in 2022. The industry predicts that this market will reach $17.9 billion by 2029, indicative of the strong, growing demand for pet medications. This is sparked by several factors, such as a rise in pet […]</p>
<p>The post <a href="https://corporateinsight.com/pharmacy-firms-add-pets-to-digital-platforms/">Pharmacy Firms Add Pets to Digital Platforms</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
]]></description>
<content:encoded><![CDATA[
<p>The pet prescription market in the U.S continues to <a href="https://globalpetindustry.com/news/us-pet-medication-market-touches-12-billion/#:~:text=According%20to%20a%20new%20report,heartworm%20preventatives%20and%20deworming%20medications.">grow</a>, with pet medication sales across the nation reaching $12 billion in 2022. The industry predicts that this market will <a href="https://www.focusreports.store/report/us-pet-medication-market-focused-insights">reach</a> $17.9 billion by 2029, indicative of the strong, growing demand for pet medications. This is sparked by several factors, such as a rise in pet ownership, pet owners’ inclinations to consider pets as family, and increased awareness of infection control and prevention—especially after the COVID-19 pandemic. Pets are now an option on many pharmacy digital platforms. Several notable pharmacies in Corporate Insight’s <em>Pharmacy Monitor</em> coverage set are making strides in the online prescription and care space for pets on their digital platforms. Below are some examples from our research.</p>
<h2 class="wp-block-heading">Innovative pharmacies provide prescriptions for both owners and pets</h2>
<p>While pharmacies commonly allow members to add a dependent to their account, retail pharmacy Kroger Pharmacy and online pharmacy DiRx uniquely offer pet profiles. With these profiles, pet owners can conveniently manage, order and refill their prescriptions, along with their pets’, from a single account. At DiRx, members can indicate their pet type from an extensive list, choosing from options such as dog, cat, horse or rabbit. Pet owners must fill in their pet’s name, date of birth, sex, health conditions, current medications and allergies, creating a comprehensive view of their pet’s medical history.</p>
<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="1044" height="835" src="https://corporateinsight.com/wp-content/uploads/2025/03/DiRX.png" alt="" class="wp-image-138938" srcset="https://corporateinsight.com/wp-content/uploads/2025/03/DiRX.png 1044w, https://corporateinsight.com/wp-content/uploads/2025/03/DiRX-600x480.png 600w, https://corporateinsight.com/wp-content/uploads/2025/03/DiRX-300x240.png 300w, https://corporateinsight.com/wp-content/uploads/2025/03/DiRX-768x614.png 768w" sizes="(max-width: 1044px) 100vw, 1044px" /><figcaption class="wp-element-caption">DiRx Member Site Add a Patient Profile Page</figcaption></figure>
<p>GoodRx, which offers telemedicine and coupons for drug discounts, recently dedicated a new tab on its public site to pets. From this page, the company offers discounts for pet medications, a list of medications by pet condition such as Fleas & Ticks or Heartworm, and educational articles on pet care. Users can easily find the page from the site header, showing the firm’s commitment to caring for pets. Similarly, Costco also offers savings on pet prescriptions through its membership, creating a one-stop shop for groceries and prescriptions, for both the owner and pet.</p>
<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="1114" height="790" src="https://corporateinsight.com/wp-content/uploads/2025/03/GoodRX.png" alt="" class="wp-image-138939" srcset="https://corporateinsight.com/wp-content/uploads/2025/03/GoodRX.png 1114w, https://corporateinsight.com/wp-content/uploads/2025/03/GoodRX-600x425.png 600w, https://corporateinsight.com/wp-content/uploads/2025/03/GoodRX-300x213.png 300w, https://corporateinsight.com/wp-content/uploads/2025/03/GoodRX-768x545.png 768w" sizes="(max-width: 1114px) 100vw, 1114px" /><figcaption class="wp-element-caption">GoodRx Public Site Pets Page</figcaption></figure>
<h2 class="wp-block-heading">Along with medications, digital pet care is also on the rise</h2>
<p>Earlier this year, PetMD—owned by Chewy, an online pet product retailer—launched a public symptom checker for dogs and cats. After providing basic information such as the pet’s sex and age, users must enter their pet’s main symptom and additional details before obtaining a symptom report. The tool offers possible causes of the symptom, next steps and questions to ask a veterinarian. Most notably, users can chat with a veterinarian at Chewy for free about the generated report, providing pet owners with immediate reassurance while they wait for an appointment.</p>
<p>From a design and user experience perspective, the PetMD symptom checker aligns with best practices from Corporate Insight’s <a href="https://healthsystem.corporateinsight.com/_layouts/download.aspx?SourceUrl=https://healthsystem.corporateinsight.com/reports/Health%20Systems%20Report/2024-05%20Health%20System%20Monitor%20Report.pdf">Symptom Checkers and Diagnostic Tools Report</a> (<em>Health System Monitor</em> subscription required). The tool directs users to actionable next steps—such as chatting with a veterinarian—and includes a progress meter to display the user’s status as they navigate through the tool. Users can also easily start over, move back and forth within the tool, and obtain an email copy of results.</p>
<figure class="wp-block-image aligncenter size-large"><img loading="lazy" decoding="async" width="1200" height="552" src="https://corporateinsight.com/wp-content/uploads/2025/03/Dog-Symptoms-1200x552.png" alt="" class="wp-image-138940" srcset="https://corporateinsight.com/wp-content/uploads/2025/03/Dog-Symptoms-1200x552.png 1200w, https://corporateinsight.com/wp-content/uploads/2025/03/Dog-Symptoms-600x276.png 600w, https://corporateinsight.com/wp-content/uploads/2025/03/Dog-Symptoms-300x138.png 300w, https://corporateinsight.com/wp-content/uploads/2025/03/Dog-Symptoms-768x353.png 768w, https://corporateinsight.com/wp-content/uploads/2025/03/Dog-Symptoms.png 1416w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">PetMD Public Site Symptom Checker</figcaption></figure>
<p>For more insights into digital innovation in the healthcare space, check out our subscription research services In four areas: <a href="https://corporateinsight.com/pharmacy-research-services/">Pharmacy</a>, <a href="https://corporateinsight.com/health-plan-research-services/">Health Plan</a>, <a href="https://corporateinsight.com/medicare-research-services/">Medicare</a> and <a href="https://corporateinsight.com/health-system-research-services/">Health System</a>. And don’t forget to check out our <a href="https://corporateinsight.com/category/insights/healthcare/">Insights</a> section for more industry trends and best practices in the healthcare space.</p>
<p>The post <a href="https://corporateinsight.com/pharmacy-firms-add-pets-to-digital-platforms/">Pharmacy Firms Add Pets to Digital Platforms</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
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<title>New Benchmark Study from Corporate Insight Reveals Leaders in Retirement Plan Sponsor Digital Experiences</title>
<link>https://corporateinsight.com/new-benchmark-study-from-corporate-insight-reveals-leaders-in-retirement-plan-sponsor-digital-experiences/</link>
<dc:creator><![CDATA[Corporate Insight]]></dc:creator>
<pubDate>Thu, 13 Mar 2025 14:24:52 +0000</pubDate>
<category><![CDATA[Press Releases]]></category>
<category><![CDATA[Retirement]]></category>
<guid isPermaLink="false">https://corporateinsight.com/?p=138928</guid>
<description><![CDATA[<p>NEW YORK, March 13, 2025 — Corporate Insight (CI), the leading provider of competitive intelligence and customer experience research to the financial services industry, today announced the release of its inaugural DC Plan Sponsor Website Experience Benchmark report. This comprehensive analysis evaluates and ranks the digital experiences of 14 leading recordkeepers’ plan sponsor websites across seven key […]</p>
<p>The post <a href="https://corporateinsight.com/new-benchmark-study-from-corporate-insight-reveals-leaders-in-retirement-plan-sponsor-digital-experiences/">New Benchmark Study from Corporate Insight Reveals Leaders in Retirement Plan Sponsor Digital Experiences</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
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<p>NEW YORK, March 13, 2025 — Corporate Insight (CI), the leading provider of competitive intelligence and customer experience research to the financial services industry, today announced the release of its inaugural <a href="https://c212.net/c/link/?t=0&l=en&o=4381827-1&h=2899760195&u=https%3A%2F%2Fcorporateinsight.com%2Fbenchmark%2Fexperience-benchmark-dc-plan-sponsor%2F&a=DC+Plan+Sponsor+Website+Experience+Benchmark+report" target="_blank" rel="noreferrer noopener">DC Plan Sponsor Website Experience Benchmark report</a>. This comprehensive analysis evaluates and ranks the digital experiences of 14 leading recordkeepers’ plan sponsor websites across seven key categories.</p>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1200" height="654" src="https://corporateinsight.com/wp-content/uploads/2025/03/Plan-Sponsor-Press-Release-Image-1200x654.jpg" alt="" class="wp-image-138929" title="CI's survey found that decision-makers cite plan fees and costs as the most important consideration when choosing a plan provider" srcset="https://corporateinsight.com/wp-content/uploads/2025/03/Plan-Sponsor-Press-Release-Image-1200x654.jpg 1200w, https://corporateinsight.com/wp-content/uploads/2025/03/Plan-Sponsor-Press-Release-Image-600x327.jpg 600w, https://corporateinsight.com/wp-content/uploads/2025/03/Plan-Sponsor-Press-Release-Image-300x164.jpg 300w, https://corporateinsight.com/wp-content/uploads/2025/03/Plan-Sponsor-Press-Release-Image-768x419.jpg 768w, https://corporateinsight.com/wp-content/uploads/2025/03/Plan-Sponsor-Press-Release-Image.jpg 1343w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">CI’s survey found that decision-makers cite plan fees and costs as the most important consideration when choosing a plan provider</figcaption></figure>
<p>“We’re proud to unveil this research, providing an unbiased assessment of how recordkeepers stack up against each other in terms of information, functionality, design, navigation and usability,” said Kara Sostar, research manager at CI. “Our proprietary grading criteria and survey-backed framework build on over a decade of research, allowing us to provide a clear view of how well these digital platforms support the needs of plan sponsors.”</p>
<p>The report identifies <strong>TIAA</strong> as the top-performing recordkeeper with a score of 77 out of 100, followed closely by <strong>Fidelity</strong> (76) and <strong>T. Rowe Price</strong> (74). The research found significant disparities across the industry, with scores ranging from 77 to a low of 45.</p>
<p>“TIAA leads overall with top-three finishes in five of the seven categories,” says Sostar. “Its score in Plan Administration is the highest for any firm in any category in this report. Second-place firm Fidelity also offers a well-rounded experience, finishing top-five in every category.”</p>
<p>“T. Rowe Price’s third-place position is notable, given its relatively small market share,” adds Andrew Denegre, senior analyst at CI. “It’s a testament to the impact of the firm’s recent investments in areas like reporting and alerts.”</p>
<p>Key findings from the benchmark study include:</p>
<ol class="wp-block-list">
<li><strong>Participant data availability is crucial</strong> – The Participant Data & Management category tied with Plan Information as the most heavily weighted in the benchmark. With 87% of surveyed sponsors rating participant balance details as a top priority, firms like <strong>Empower</strong>, <strong>Fidelity</strong>, and <strong>Principal</strong> distinguished themselves with comprehensive participant data suites.</li>
<li><strong>Plan health tools continue evolving</strong> – Nearly every firm in the coverage set has made at least one update to their plan health tools over the past five years, with several implementing complete overhauls or entirely new tools. Multiple firms have expanded the scope of traditional plan health tools by offering actionable next steps for improvement directly connected to data trends.</li>
<li><strong>Users are generally satisfied but want usability improvements</strong> – Survey respondents emphasized the need for better navigation and usability, and 85% of sponsors place a high importance on ease of finding information. Principal took first place in the Design & Navigation category, offering a sleek homepage that balances plan information with pathways to key functions.</li>
</ol>
<p>“Our survey shows that 83% of sponsors rank site functionality and usability as ‘very’ or ‘extremely’ important for managing their plans,” says Sostar. “As the gap between the best and worst sponsor digital experiences continues to grow, sponsor platforms will play a larger role in winning and retaining business.”</p>
<p>The benchmark evaluates 14 retirement plan providers across seven categories:</p>
<ul class="wp-block-list">
<li>Participant Data & Management</li>
<li>Plan Information</li>
<li>Design & Navigation</li>
<li>Plan Administration</li>
<li>Profile & Settings</li>
<li>Reporting</li>
<li>Support</li>
</ul>
<p>The report includes detailed profiles and rankings for American Funds RecordkeeperDirect, Charles Schwab, Empower, Fidelity, Lincoln Financial Group, Merrill, Nationwide, Principal, T. Rowe Price, TIAA, Transamerica, TruStage, Vanguard, and Voya.</p>
<p>The post <a href="https://corporateinsight.com/new-benchmark-study-from-corporate-insight-reveals-leaders-in-retirement-plan-sponsor-digital-experiences/">New Benchmark Study from Corporate Insight Reveals Leaders in Retirement Plan Sponsor Digital Experiences</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
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<title>Ignites: TIAA, Fidelity Take Top Spots for Plan Sponsor Websites</title>
<link>https://corporateinsight.com/ignites-tiaa-fidelity-take-top-spots-for-plan-sponsor-websites/</link>
<dc:creator><![CDATA[Corporate Insight]]></dc:creator>
<pubDate>Wed, 12 Mar 2025 19:13:24 +0000</pubDate>
<category><![CDATA[News]]></category>
<guid isPermaLink="false">https://corporateinsight.com/?p=138845</guid>
<description><![CDATA[<p>A new article from Ignites covers CI’s Retirement Plan Sponsor Experience Benchmark: The survey results also suggest that some plan sponsors could be lured away from their current recordkeepers due to their digital experiences. Nearly 40% of the plan sponsors said they were “somewhat satisfied” with their recordkeeper’s sponsor website. Another 51% said they were […]</p>
<p>The post <a href="https://corporateinsight.com/ignites-tiaa-fidelity-take-top-spots-for-plan-sponsor-websites/">Ignites: TIAA, Fidelity Take Top Spots for Plan Sponsor Websites</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
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<content:encoded><![CDATA[
<p>A <a href="https://www.ignites.com/c/4792424/646654/tiaa_fidelity_take_spots_plan_sponsor_websites">new article from Ignites </a>covers CI’s <a href="https://corporateinsight.com/benchmark/experience-benchmark-dc-plan-sponsor/">Retirement Plan Sponsor Experience Benchmark</a>:</p>
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>The survey results also suggest that some plan sponsors could be lured away from their current recordkeepers due to their digital experiences. Nearly 40% of the plan sponsors said they were “somewhat satisfied” with their recordkeeper’s sponsor website. Another 51% said they were “extremely satisfied.”</p>
<p>Corporate Insight’s recordkeeper clients largely drove the firm to initiate the survey and analysis, said<strong> Andrew Denegre</strong>, senior analyst at the firm.</p>
<p>“The industry is fairly guarded around these types of [business-to-business] digital experiences,” he said. “You can’t Google ‘What does <strong>Charles Schwab</strong>‘s participant website look like?’ and get a screen shot.”</p>
</blockquote>
<p>Read the <a href="https://www.ignites.com/c/4792424/646654/tiaa_fidelity_take_spots_plan_sponsor_websites">full article on Ignites</a>.</p>
<p></p>
<p></p>
<p>The post <a href="https://corporateinsight.com/ignites-tiaa-fidelity-take-top-spots-for-plan-sponsor-websites/">Ignites: TIAA, Fidelity Take Top Spots for Plan Sponsor Websites</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
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<title>Retirement Competitive Benchmarking: Plan Participant and Sponsor Platforms</title>
<link>https://corporateinsight.com/retirement-competitive-benchmarking-plan-participant-and-sponsor-platforms/</link>
<dc:creator><![CDATA[Madeleine Virginia Gannon and Eli Fraerman]]></dc:creator>
<pubDate>Wed, 12 Mar 2025 16:50:52 +0000</pubDate>
<category><![CDATA[Insights]]></category>
<category><![CDATA[Retirement]]></category>
<guid isPermaLink="false">https://corporateinsight.com/?p=138826</guid>
<description><![CDATA[<p>Highlights from the DC Plan Participant and Plan Sponsor Experience Benchmarks The DC Plan Participant Experience Benchmark and the Plan Sponsor Experience Benchmark are annual retirement competitive benchmarking studies that evaluate the website platforms for retirement plan participants and plan sponsors, respectively. Using data from CI’s survey of participant and sponsors, the benchmarks grade firms […]</p>
<p>The post <a href="https://corporateinsight.com/retirement-competitive-benchmarking-plan-participant-and-sponsor-platforms/">Retirement Competitive Benchmarking: Plan Participant and Sponsor Platforms</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
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<h3 class="wp-block-heading">Highlights from the DC Plan Participant and Plan Sponsor Experience Benchmarks</h3>
<p>The <a href="https://corporateinsight.com/benchmark/retirement-plan-participant-experience-benchmark/">DC Plan Participant Experience Benchmark</a> and the <a href="https://corporateinsight.com/benchmark/experience-benchmark-dc-plan-sponsor/">Plan Sponsor Experience Benchmark</a> are annual retirement competitive benchmarking studies that evaluate the website platforms for retirement plan participants and plan sponsors, respectively. Using data from CI’s survey of participant and sponsors, the benchmarks grade firms across several key categories—like Account Information for DC Plan Participants—offering a high-level performance overview and a granular assessment across a multitude of subcategories and attributes.</p>
<p>Our industry experts are offering a free webinar to showcase the findings from these retirement competitive benchmarking reports. <a href="https://event.on24.com/wcc/r/4881919/CAAA2B525818BADFAE5D7369E4356F4E">Access the recorded webinar on the Retirement Experience Benchmarks here</a>.</p>
<h3 class="wp-block-heading">Recordkeepers increasingly leverage virtual assistants to bolster the self-service experience and serve as a navigational aid</h3>
<p>Virtual assistants (VAs) are increasingly becoming a valuable resource within the digital experience, though fewer than half of the firms in the plan participant study offer VAs. (Virtual assistants are a subcategory evaluated under the broader Support category.) Firms that employ universally available VAs can offer immediate aid to participants without requiring them to relocate to a dedicated hub or hunt for relevant help content scattered across the site. We enhanced our evaluation of VAs in the Support category for the 2024 DC Plan Participant Experience Benchmark to reflect the growing popularity and expanded functionality of virtual assistants across the coverage set. For example, Alight’s score increase from 2023 to 2024 is partially due to the firm’s VA, propelling Alight to become a leader in the Support category. Similarly, both Empower and Fidelity experienced grade boosts due to their VA tools.</p>
<p>Multiple firms in the coverage set position the VA as a navigational aid, offering valuable directions or quick links to facilitate site navigation and guide participants to relevant resources. VA tools also function as important intermediaries between participants and customer service contact resources, with multiple firms integrating live chat functionality within the VA interface that allows participants to easily connect with a service representative. Fidelity, Vanguard, Empower, Alight, Voya and Nationwide currently provide universal VAs that can address questions of varying levels of complexity, with Merrill presenting a mobile-only VA and TIAA offering a VA that specializes in loan and withdrawal support. For example, Fidelity’s VA—which is presented within an embedded window on the Contact Us page—excels at providing account-specific data and helping participants navigate the site’s impressive range of educational resources.</p>
<figure class="wp-block-image aligncenter size-large"><img loading="lazy" decoding="async" width="1200" height="610" src="https://corporateinsight.com/wp-content/uploads/2025/03/Fidelity-VA-1200x610.png" alt="" class="wp-image-138830" srcset="https://corporateinsight.com/wp-content/uploads/2025/03/Fidelity-VA-1200x610.png 1200w, https://corporateinsight.com/wp-content/uploads/2025/03/Fidelity-VA-600x305.png 600w, https://corporateinsight.com/wp-content/uploads/2025/03/Fidelity-VA-300x153.png 300w, https://corporateinsight.com/wp-content/uploads/2025/03/Fidelity-VA-768x390.png 768w, https://corporateinsight.com/wp-content/uploads/2025/03/Fidelity-VA.png 1365w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">Fidelity Virtual Assistant Tool</figcaption></figure>
<figure class="wp-block-image alignright size-full is-resized"><img loading="lazy" decoding="async" width="755" height="893" src="https://corporateinsight.com/wp-content/uploads/2025/03/Voya-VA.png" alt="" class="wp-image-138831" style="width:301px;height:auto" srcset="https://corporateinsight.com/wp-content/uploads/2025/03/Voya-VA.png 755w, https://corporateinsight.com/wp-content/uploads/2025/03/Voya-VA-507x600.png 507w, https://corporateinsight.com/wp-content/uploads/2025/03/Voya-VA-254x300.png 254w" sizes="(max-width: 755px) 100vw, 755px" /><figcaption class="wp-element-caption">Voya Virtual Assistant – Contribution Management Experience</figcaption></figure>
<p>A handful of firms—like Voya—take this one step further, allowing participants to manage their contribution rate directly from the VA interface. Integrating transactional capabilities within the VA not only streamlines the account management experience but can also help firms maintain findability of key site actions when rolling out design and navigational changes. For example, Voya made substantial changes to its homepage and dashboard experience in 2024. The firm currently hosts personal finance management tools, account aggregation features, profile management and live event content on the revamped homepage experience but requires participants to navigate to previous homepage experience to conduct any transactions, including contribution management. By offering contribution management through the VA, Voya ensures that participants can still quickly review and modify their contribution rate.</p>
<p></p>
<h3 class="wp-block-heading">Leaders in Plan Health offer robust functionality, customization and tailored recommendations, but recent changes forecast the increasing value of design enhancements </h3>
<p>Within the Plan Heath subcategory—part of the Plan Information category—leading firms earn top marks for plan health tools with an expansive range of data, intuitive visualizations, customizable filters and tailored recommendations. Benchmarking data and the analysis of KPIs, too, are highly valuable for plan sponsors. Firms are graded across three attributes—Plan Health Data, Analytical Features and Benchmarking Capabilities—as well as evaluated on the plan health findability and usability journeys. </p>
<p>Voya is the only firm in the coverage set to land in the Leading tier for the Plan Information category, earning first place for offering a comprehensive suite of plan details and substantial benchmarking capabilities. The firm’s user-friendly plan health tool incorporates a diverse range of metrics and a dedicated Benchmarks & Trends tab that captures plan-level patterns and offers comparisons across multiple benchmark groups. Intuitive data visualizations that dynamically update as sponsors modify variables, as well as by clear legends and in-depth tooltips, contribute to the firm’s strong performance in this category.</p>
<figure class="wp-block-image aligncenter size-large"><img loading="lazy" decoding="async" width="1200" height="689" src="https://corporateinsight.com/wp-content/uploads/2025/03/Voya-Plan-Health-Tool-1200x689.png" alt="" class="wp-image-138833" srcset="https://corporateinsight.com/wp-content/uploads/2025/03/Voya-Plan-Health-Tool-1200x689.png 1200w, https://corporateinsight.com/wp-content/uploads/2025/03/Voya-Plan-Health-Tool-600x345.png 600w, https://corporateinsight.com/wp-content/uploads/2025/03/Voya-Plan-Health-Tool-300x172.png 300w, https://corporateinsight.com/wp-content/uploads/2025/03/Voya-Plan-Health-Tool-768x441.png 768w, https://corporateinsight.com/wp-content/uploads/2025/03/Voya-Plan-Health-Tool.png 1511w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">Voya Plan Health Tool – Overview Tab</figcaption></figure>
<p>While Fidelity scores lower than Voya—earning a score of 76 in the Achieving tier—the firm’s Executive Insights experience stands out amongst competitors for having one of the most robust selections of data and analytical tools in the coverage set. The tool features 11 tabs that each focus on a specific data theme, as well as a universal sidebar that houses expansive filter options with customizable benchmarking options, allowing sponsors to specify details like population range and asset amount. The tool also offers several tabs dedicated to engagement metrics, including details on planning tool engagement rates, channels and correlated actions.</p>
<figure class="wp-block-image aligncenter size-large"><img loading="lazy" decoding="async" width="1200" height="628" src="https://corporateinsight.com/wp-content/uploads/2025/03/Fidelity-Executive-Insight-1200x628.png" alt="" class="wp-image-138834" srcset="https://corporateinsight.com/wp-content/uploads/2025/03/Fidelity-Executive-Insight-1200x628.png 1200w, https://corporateinsight.com/wp-content/uploads/2025/03/Fidelity-Executive-Insight-600x314.png 600w, https://corporateinsight.com/wp-content/uploads/2025/03/Fidelity-Executive-Insight-300x157.png 300w, https://corporateinsight.com/wp-content/uploads/2025/03/Fidelity-Executive-Insight-768x402.png 768w, https://corporateinsight.com/wp-content/uploads/2025/03/Fidelity-Executive-Insight-1536x804.png 1536w, https://corporateinsight.com/wp-content/uploads/2025/03/Fidelity-Executive-Insight-2048x1072.png 2048w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">Fidelity Executive Insights Tool – Sample Visualization and Filters</figcaption></figure>
<p>Recent design overhauls to firms’ plan health tools—such as T. Rowe Price and TIAA’s new plan health dashboards—suggest that as firms continue to modernize the sponsor experience, the usability and design of these tools may hold greater weight in evaluating the plan sponsor experience. These tools offer sponsors quick snapshots into plan performance without running more cumbersome reports. </p>
<p>T. Rowe Price and TIAA both substantially improved the overall experience of their plan health tools with enhanced usability and a fresh, distinctly modern feel to the sponsor site. T. Rowe Price’s revamped tool presents plan data within a polished, visually appealing format that allows sponsors to pin any tile to a dedicated Favorites tab within the tool experience. The firm organizes functionality and data across seven key tab and employs subtabs and section headers to further segment information, improving the overall usability of the tool from the previous iteration.</p>
<figure class="wp-block-image aligncenter size-large"><img loading="lazy" decoding="async" width="1200" height="1193" src="https://corporateinsight.com/wp-content/uploads/2025/03/T.-Rowe-Price-Plan-Health-1200x1193.png" alt="" class="wp-image-138835" srcset="https://corporateinsight.com/wp-content/uploads/2025/03/T.-Rowe-Price-Plan-Health-1200x1193.png 1200w, https://corporateinsight.com/wp-content/uploads/2025/03/T.-Rowe-Price-Plan-Health-600x596.png 600w, https://corporateinsight.com/wp-content/uploads/2025/03/T.-Rowe-Price-Plan-Health-300x298.png 300w, https://corporateinsight.com/wp-content/uploads/2025/03/T.-Rowe-Price-Plan-Health-768x763.png 768w, https://corporateinsight.com/wp-content/uploads/2025/03/T.-Rowe-Price-Plan-Health-150x150.png 150w, https://corporateinsight.com/wp-content/uploads/2025/03/T.-Rowe-Price-Plan-Health-70x70.png 70w, https://corporateinsight.com/wp-content/uploads/2025/03/T.-Rowe-Price-Plan-Health-75x75.png 75w, https://corporateinsight.com/wp-content/uploads/2025/03/T.-Rowe-Price-Plan-Health.png 1510w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">T. Rowe Price Plan Health Tool – Balance Tab</figcaption></figure>
<p>TIAA’s SmartPlan offers fewer complex analytics and data points than competitors, but the tool’s sleek design and emphasis on addressing participant behaviors and driving outcomes may serve sponsors seeking more action-oriented tools. The Key Behaviors to Improve section spotlights behavioral trends by identifying participants who require additional support and classifying them into three core groups: Saving (includes those who should increase their savings rates), Managing (covers participants with improper risk levels) and Protecting (includes those who are not invested in guaranteed assets). To compliment this feature, the SmartPlan tool also allows sponsors to directly email engagement materials to participants from the tool itself, allowing sponsors to quickly identify and then address performance issues.</p>
<figure class="wp-block-image aligncenter size-large"><img loading="lazy" decoding="async" width="1200" height="694" src="https://corporateinsight.com/wp-content/uploads/2025/03/TIAA-Smart-Plan-Tool-1200x694.png" alt="" class="wp-image-138836" srcset="https://corporateinsight.com/wp-content/uploads/2025/03/TIAA-Smart-Plan-Tool-1200x694.png 1200w, https://corporateinsight.com/wp-content/uploads/2025/03/TIAA-Smart-Plan-Tool-600x347.png 600w, https://corporateinsight.com/wp-content/uploads/2025/03/TIAA-Smart-Plan-Tool-300x173.png 300w, https://corporateinsight.com/wp-content/uploads/2025/03/TIAA-Smart-Plan-Tool-768x444.png 768w, https://corporateinsight.com/wp-content/uploads/2025/03/TIAA-Smart-Plan-Tool-1536x888.png 1536w, https://corporateinsight.com/wp-content/uploads/2025/03/TIAA-Smart-Plan-Tool-2048x1184.png 2048w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">TIAA’s SmartPlan Tool Overview Tab – Key Behaviors to Improve Section</figcaption></figure>
<p>Watch the webinar with our retirement competitive benchmarking experts to preview more findings from these exclusive reports. <a href="https://event.on24.com/wcc/r/4881919/CAAA2B525818BADFAE5D7369E4356F4E">Watch the recording here</a>.</p>
<p>The post <a href="https://corporateinsight.com/retirement-competitive-benchmarking-plan-participant-and-sponsor-platforms/">Retirement Competitive Benchmarking: Plan Participant and Sponsor Platforms</a> appeared first on <a href="https://corporateinsight.com">Corporate Insight Research Services</a>.</p>
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