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<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>StayOnSearch</title> <atom:link href="https://www.stayonsearch.com/feed" rel="self" type="application/rss+xml" /> <link>https://www.stayonsearch.com</link> <description>Search & Social Media Marketing Tips, Resources, and Discussions</description> <lastBuildDate>Thu, 08 May 2025 17:53:42 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <generator>https://wordpress.org/?v=5.4.16</generator> <item> <title>Essential Twitter Searches for Your Business</title> <link>https://www.stayonsearch.com/essential-twitter-searches-for-your-business</link> <dc:creator><![CDATA[Mark Thompson]]></dc:creator> <pubDate>Thu, 18 Nov 2010 12:00:56 +0000</pubDate> <category><![CDATA[Social Media]]></category> <guid isPermaLink="false">https://www.stayonsearch.com/?p=8006</guid> <description><![CDATA[<p>When it comes to Twitter, there is a wealth of information that is at your fingertips, as most everything on Twitter is public record. For businesses, this can mean a wealth of market research, lead generation, and reputation monitoring can be done with the use of simple and advanced Twitter searches. Organizing Your Twitter Searches […]</p><p>The post <a href="https://www.stayonsearch.com/essential-twitter-searches-for-your-business">Essential Twitter Searches for Your Business</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></description> <content:encoded><![CDATA[<p>When it comes to Twitter, there is a wealth of information that is at your fingertips, as most everything on Twitter is public record. For businesses, this can mean a wealth of market research, lead generation, and reputation monitoring can be done with the use of simple and advanced Twitter searches. </p><p><strong>Organizing Your Twitter Searches</strong></p><p>Most Twitter searches (ones that involve only keywords) can be created and monitored directly in Twitter management tools like <a href="https://www.stayonsearch.com/using-hootsuite-to-manage-your-twitter-engagement-efforts">HootSuite</a>. Alternatively, more specific queries (especially ones that are location based) will need to be performed on Twitter’s <a rel="nofollow" href="http://search.twitter.com/advanced" target="_blank" rel="noopener noreferrer">advanced search page</a> and saved either as browser bookmarks or in RSS feeds.</p><h3><strong>Top Twitter Searches for Business</strong></h3><p>Here are some great searches to use for your business.</p><p><strong>Reputation Management</strong> </p><p>For reputation management purposes, you will want to have searches for your company name, brand name, unique product names, and names of key people in your company. These can be managed in HootSuite or other Twitter management applications.</p><p><strong>Market Research</strong></p><p>Sometimes, your reputation management searches will result in some good ideas from your customers, such as a recent tweet by a random Twitter user mentioning that they wished Olive Garden delivered, and since they don’t, that user was opting for pizza delivery instead. You should also can create search queries for your industry. For example, if you’re a fashion retailer, you could create a search for “new designer sunglasses” and see which shades are being discussed the most – these would be ones that you would want to carry (if you don’t already) and maybe include in your next corporate blog post.</p><p><strong>Competitor Research</strong></p><p>You can easily use Twitter to <a rel="nofollow" href="http://blog.kissmetrics.com/twitter-spying/" target="_blank" rel="noopener noreferrer">spy on your competitors</a>. If your competitor is on Twitter, you can do a search for their @username and then monitor what people are saying. For example, if someone mentions that @yourcompetitor’s price is too high for a specific product that you carry, you could reply to that person and say that your store sells it for less. Or if someone mentions that @yourcompetitor’s service takes too long, you could reply that your service team turns requests around faster. The possible uses of this information is endless. </p><p><strong>Location Based Research</strong></p><p>What if you are a local business? This is when you will want to turn to <a rel="nofollow" href="http://search.twitter.com/advanced" target="_blank" rel="noopener noreferrer">Twitter’s advanced search</a> and use the local options. You can perform searches such as <em>dentist near:85255 within:50mi ?</em> which would result in anyone asking a question about a dentist, and limit the results to users who have identified themselves as living within a specific distance of a particular zip code or city. Granted, you will to sort through random Twitter chat, but you may also see some users who ask their followers if they know of a good dentist in the area. This would be a good time to reply, maybe with a first time patient discount offer. </p><h3><strong>Your Twitter Searches</strong></h3><p>Do you use Twitter search for business? What other queries do you find useful to monitor that could be applied to any niche or industry?</p><p>The post <a href="https://www.stayonsearch.com/essential-twitter-searches-for-your-business">Essential Twitter Searches for Your Business</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></content:encoded> </item> <item> <title>Is Twitter a Stethoscope or Megaphone??</title> <link>https://www.stayonsearch.com/is-twitter-a-stethoscope-or-megaphone</link> <dc:creator><![CDATA[Mark Thompson]]></dc:creator> <pubDate>Wed, 20 Oct 2010 12:00:07 +0000</pubDate> <category><![CDATA[Social Media]]></category> <category><![CDATA[social media]]></category> <category><![CDATA[twitter]]></category> <guid isPermaLink="false">https://www.stayonsearch.com/?p=7188</guid> <description><![CDATA[<p>I just don’t get Twitter!!! This is the catch cry I constantly hear from business owners almost every time I speak to them about social media interaction and marketing. And you know what?? This lack of understanding of how to use Twitter effectively doesn’t really surprise me. Let me explain why… Firstly it comes back […]</p><p>The post <a href="https://www.stayonsearch.com/is-twitter-a-stethoscope-or-megaphone">Is Twitter a Stethoscope or Megaphone??</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></description> <content:encoded><![CDATA[<p>I just don’t get Twitter!!!</p><p>This is the catch cry I constantly hear from business owners almost every time I speak to them about social media interaction and marketing. And you know what?? This lack of understanding of how to use <a rel="nofollow" target="_blank" href="http://www.searchenginejournal.com/process-for-analyzing-a-twitter%C2%A0account/21828/">Twitter effectively</a> doesn’t really surprise me.</p><p>Let me explain why…</p><p>Firstly it comes back to the fact that <a href="https://www.stayonsearch.com/twitter-analytics-tools">Twitter is just a tool</a>. You can’t cut wood with a hammer can you? Yet this is exactly what business owner are trying to do by automating and following one of those dreadful get 100 followers a day programs that plague twitter like a disease.</p><p>My good friend Jason Markow summed it up beautifully a while back when he came out with this pearl of wisdom…</p><p>“Twitter is a Stethoscope not a Megaphone” Jason Markow</p><p>My best results with Twitter have always come from one on one meaningful interactions with individuals, not from trying to blast my message out to as many people as possible. A classic example of using Twitter as a stethoscope happened to me, the day that it actually dawned on me exactly what task Twitter was designed to perform.</p><p>I had been on Twitter for well over six months (Yes I am a slow learner some times!!) mainly because some online marketing training that I had been participating in (Then the 30 day challenge) made a bold prediction that twitter was going to become vitally important to our future online marketing efforts.</p><p>Anyway I was tweeting away one morning (Up to this point I had never received an @ message from anyone!!) whilst browsing a news site I frequent, I discovered an article about a 3.5 meter salt water crocodile that had been captured in a local swimming hole in Darwin. This was of particular interest to me. As myself, my wife and kids frequented this swimming hole whilst we were living in Darwin!!</p><p>So I tweeted out the link with a message something like….<a rel="attachment wp-att-7215" href="https://www.stayonsearch.com/is-twitter-a-stethoscope-or-megaphone/twitter"><img class="alignright size-full wp-image-7215 img-right" title="twitter" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/10/twitter.png" alt="" width="256" height="256" /></a></p><p>We used to swim in this water hole when we lived in Darwin.</p><p>Within minutes I had my very first @ message from another lady I was following on the Sunshine Coast, and who also happens to work with web sites and online marketing. So you are a Darwin boy then she replied?? That is the moment that the light bulb went on in my head!! Hang on a minute this tool called Twitter is a two way communication device!</p><p>Anyway the conversation continued on about Darwin and the time we had both spent up there. Now that friendship has developed to the point where we bounce idea’s off of each other regarding our businesses, and also help promote each other both online and offline.</p><p>All because the twitter tool was used for the task that it was designed to perform, which is…</p><p>A real time two way interaction platform.</p><p>So what are your experiences with using Twitter?? I want to hear them all both good and bad! Are you still on the dark side that thinks Twitter is a Megaphone?? Lol</p><p>The post <a href="https://www.stayonsearch.com/is-twitter-a-stethoscope-or-megaphone">Is Twitter a Stethoscope or Megaphone??</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></content:encoded> </item> <item> <title>Why You Should Use a Dedicated Email Address for Your Mailing List</title> <link>https://www.stayonsearch.com/why-you-should-use-a-dedicated-email-address-for-your-mailing-list</link> <dc:creator><![CDATA[Mark Thompson]]></dc:creator> <pubDate>Thu, 19 Aug 2010 12:00:05 +0000</pubDate> <category><![CDATA[Tools]]></category> <category><![CDATA[email address]]></category> <category><![CDATA[email filters]]></category> <category><![CDATA[email newsletter]]></category> <category><![CDATA[mailing list]]></category> <category><![CDATA[spam filters]]></category> <guid isPermaLink="false">https://www.stayonsearch.com/?p=5878</guid> <description><![CDATA[<p>Do you use services such as Aweber or Mail Chimp to send out email newsletters or other mailings to your mailing list? If you do, there is one key thing you need to do – be sure to make the email address your mailings are from is different from your personal email or other email […]</p><p>The post <a href="https://www.stayonsearch.com/why-you-should-use-a-dedicated-email-address-for-your-mailing-list">Why You Should Use a Dedicated Email Address for Your Mailing List</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></description> <content:encoded><![CDATA[<p>Do you use services such as <a rel="nofollow" href="https://www.aweber.com/" target="_blank" rel="noopener noreferrer">Aweber</a> or <a rel="nofollow" href="http://www.mailchimp.com/" target="_blank" rel="noopener noreferrer">Mail Chimp</a> to send out email newsletters or other mailings to your mailing list? If you do, there is one key thing you need to do – be sure to make the email address your mailings are from is different from your personal email or other email addresses. Essentially, it should be unique.</p><h3><strong>Why Should You Use a Specific Email Address?</strong></h3><p>So why should you use a specific, separate email address for your mailing list subscribers?</p><p><strong>Email Filters</strong></p><p>No matter how good your newsletter or regular mailing is, I can guarantee you that I have it automatically filtered into its own label in Gmail. I try to keep my email inbox as clean as possible, so when I am checking my emails on my Droid, I only get notifications for the most important ones hitting my inbox. Things like newsletters are what I consider less priority items, so when I’m really busy or on vacation, I tend to save them for later (unless your newsletter is the type to only blast affiliate links, then I probably rarely read them at all).</p><p>What does this mean? If your personal email address is the same one that you send your newsletters with, then chances are if you email me directly, it’s going into your newsletter’s filter instead. I have missed several direct emails that ended up bundled in the midst of a folder’s worth of newsletters, which are sometimes hard to distinguish from the mailings thanks to the “personalization” options mailing list services offer.</p><p><strong> Spam Filters</strong></p><p>So what if, after awhile, someone marks your newsletter / mailing list as spam because they forgot why they had subscribed to you, possibly because they just did it to get a <a href="https://www.stayonsearch.com/free-whitepaper-for-download-secrets-to-building-relationships-online">freebie</a> or because after they did, they got bombed by a bunch of “buy this” “buy that” emails (which, as you can imagine, is a mailing list no no). But whatever the reason, if they mark your mailer as spam, chances are any emails from that address will go to spam as well.</p><h3><strong>What Could Your Recipients Be Missing?</strong></h3><p>So if you are sending out newsletters and mailers with the same email address as everything else you send out, what could your recipients be missing out on?</p><p><strong>1. Personal Emails</strong></p><p>If you send an email directly to someone, and you find yourself waiting for an unusually long amount of time for a response, your emails may be getting lured away from your recipients’ inbox via filters.</p><p><strong>2. Contact Form Submissions</strong></p><p>A lot of website contact forms will be emailed to the site owner from the email address entered into the form. These could also get filtered if the person you are trying to reach has subscribed to and created a filter for your mailing list.</p><p><strong>3. Confirmation Emails</strong></p><p>If your website has both a mailing list and sends out confirmation emails (such as a social network or forum asking for users to confirm their email address), these could be getting lost in the shuffle, meaning your network is losing potential members.</p><p><strong>4. Blog Comment Notifications</strong></p><p>If someone comments on your blog and signs up for email notification of replies, and these come from your mailing list email address, they may be missing out on updates that would lead them back to your blog.</p><p><strong>5. Sales Receipts / Shipment Confirmations</strong></p><p>I have subscribed to a few retail sites’ newsletters, and later purchased from them. I would then wait and wait for the sales receipt or shipping confirmation, only to realize that they were being filtered into the store’s newsletter folder.</p><h3><strong>One Suggestion</strong></h3><p>One reason that most filter newsletters based on the email address is that the mailers never have any common elements in the subject line. So if you must use the same email address for all of your communications, maybe add a tag to the newsletter that can be filtered solely apart from other emails, such as [YOUR SITE NEWS].</p><h3><strong>Your Mailing List Email Address Usage</strong></h3><p>Do you use the same email for your mailing list and other communications? Or, as mailing list recipients, have you lost emails due to filtering of newsletters? Please share your thoughts below.</p><p>The post <a href="https://www.stayonsearch.com/why-you-should-use-a-dedicated-email-address-for-your-mailing-list">Why You Should Use a Dedicated Email Address for Your Mailing List</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></content:encoded> </item> <item> <title>Help Promote My Post for the Bad Ass SEO Guest Blogging Contest</title> <link>https://www.stayonsearch.com/help-promote-my-post-for-the-bad-ass-seo-guest-blogging-contest</link> <dc:creator><![CDATA[Mark Thompson]]></dc:creator> <pubDate>Fri, 06 Aug 2010 15:26:33 +0000</pubDate> <category><![CDATA[SEO]]></category> <category><![CDATA[blog contest]]></category> <category><![CDATA[client expectations]]></category> <category><![CDATA[guest blogging]]></category> <category><![CDATA[internet marketing]]></category> <category><![CDATA[sem group]]></category> <category><![CDATA[seo]]></category> <guid isPermaLink="false">https://www.stayonsearch.com/?p=5482</guid> <description><![CDATA[<p>Today is the launch of my guest post I entered for the Bad Ass SEO Guest Blogging Contest. I would appreciate it if everyone would help in promoting my post “6 Shocking Truths About Internet Marketing“. Feel free to leave your comments and share with your friends. My contest entry talks about: How Internet Marketing […]</p><p>The post <a href="https://www.stayonsearch.com/help-promote-my-post-for-the-bad-ass-seo-guest-blogging-contest">Help Promote My Post for the Bad Ass SEO Guest Blogging Contest</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></description> <content:encoded><![CDATA[<p>Today is the launch of my guest post I entered for the <a rel="nofollow" target="_blank" href="http://sem-group.net/search-engine-optimization-blog/the-bad-ass-seo-guest-blogging-contest-2/">Bad Ass SEO Guest Blogging Contest</a>. I would appreciate it if everyone would help in promoting my post “<a rel="nofollow" target="_blank" href="http://sem-group.net/search-engine-optimization-blog/6-shocking-truths-about-internet-marketing">6 Shocking Truths About Internet Marketing</a>“. Feel free to leave your comments and share with your friends.</p><p><strong>My contest entry talks about:</strong></p><ul><li>How Internet Marketing is not a silver bullet to success</li><li>How it takes both the client and the agency working together to see optimal results</li><li>How the entire organization much buy into your strategy</li><li>How building your brand and traffic is not cheap</li><li>How it takes testing to find the right results</li><li>Be careful with which Internet Marketing company you go with, there are a lot of bad ones out there!</li></ul><p><a rel="nofollow" target="_blank" href="http://sem-group.net/search-engine-optimization-blog/6-shocking-truths-about-internet-marketing/">Visit my Contest Entry Post</a></p><h2><img class="size-full wp-image-1397 img-none alignnone" title="badd_ass2" src="https://sem-group.net/wp-content/uploads/2010/08/badd_ass2.gif" alt="" width="450" height="300" /></h2><h2><strong>Sponsors f</strong><strong>or The Bad Ass SEO Guest Blogging Contest</strong></h2><p style="text-align: center"><strong>$150 Prize Sponsors</strong></p><p style="text-align: center">Daniel McGonagle <a rel="nofollow" target="_blank" href="http://linkvanareviews.com/">Link Building</a></p><p style="text-align: center"><img class="alignleft size-full wp-image-1509" title="bestcandystore" src="https://sem-group.net/wp-content/uploads/2010/08/bestcandystore1.gif" alt="" width="200" height="39" /></p><p style="text-align: center"><a rel="nofollow" target="_blank" href="http://www.bestcandystore.com">Candy Store</a></p><p style="text-align: center"><strong>$100 Prize Sponsors</strong></p><p style="text-align: center">Alisa Bowman <a rel="nofollow" target="_blank" href="http://www.projecthappilyeverafter.com/">Marriage Advice</a></p><p style="text-align: center"><img src="https://sem-group.net/wp-content/uploads/2010/08/New-Logo-with-White-Space-350.jpg" alt="Vertical measures" width="350" height="50" /></p><p style="text-align: center"><a rel="nofollow" target="_blank" href="http://www.verticalmeasures.com/">Internet Marketing Services</a></p><p style="text-align: center"><img class="aligncenter size-full wp-image-1438" title="sheerSEO_banner" src="https://sem-group.net/wp-content/uploads/2010/08/sheerSEO_banner1.gif" alt="" width="120" height="60" /></p><p style="text-align: center"><a rel="nofollow" target="_blank" href="http://www.sheerseo.com/">SEO Software</a></p><p style="text-align: center"><img class="alignleft size-thumbnail wp-image-1499" title="logo_with_border" src="https://sem-group.net/wp-content/uploads/2010/08/logo_with_border1-150x150.jpg" alt="" width="150" height="150" /></p><p style="text-align: center"><a rel="nofollow" target="_blank" href="http://www.seo-writer.ca/">seo ottawa</a></p><p style="text-align: center">Hesham Zebida <a rel="nofollow" target="_blank" href="http://www.thesisawesome.com">Thesis Skins</a></p><p style="text-align: center">Gerald Weber <a rel="nofollow" target="_blank" href="http://sem-group.net">Houston SEO</a></p><p style="text-align: center">Toni J Young <a rel="nofollow" target="_blank" href="http://www.tonijyoung.com/">Network Marketing Training</a></p><p style="text-align: center"><strong>$50 Prize Sponsors</strong></p><p style="text-align: center">Whitney Segura <a rel="nofollow" target="_blank" href="http://www.whitneysegura.com/">Whitney Segura’s Internet Marketing Blog</a></p><p style="text-align: center">James Brown <a rel="nofollow" target="_blank" href="http://www.jamesbrownmarketing.com/">James Brown</a></p><p style="text-align: center">Raxa Design <a rel="nofollow" target="_blank" href="http://www.raxadesign.com/">Houston web design</a></p><p style="text-align: center">Eric Brantner <a rel="nofollow" target="_blank" href="http://ericbrantner.com/">Freelance Copywriter</a></p><p style="text-align: center"><strong>Other prizes: Non-Cash Sponsors</strong></p><p style="text-align: center">Hostgator.com 1 year Business Hosting plan. Includes toll free phone number and SSL $179.40 value <a rel="nofollow" target="_blank" href="http://www.hostgator.com/shared.shtml">Business Web Hosting</a></p><p style="text-align: center">David Harry A full years membership at SEO Dojo, a value of $250.<a rel="nofollow" target="_blank" href="http://www.huomah.com/dojo/">SEO Training Dojo</a></p><p style="text-align: center">Special thanks to the contest media partner: <a rel="nofollow" target="_blank" href="http://myblogguest.com/">My Blog Guest</a>. MyBlogGuest.com is the free guest post exchange community where users meet to exchange guest posts and network.</p><p style="text-align: center"><a rel="nofollow" target="_blank" href="http://myblogguest.com/"><img title="myblogguest" src="https://sem-group.net/wp-content/uploads/2010/08/myblogguest-125-30.gif" border="0" alt="" width="125" height="30" /></a></p><p>The post <a href="https://www.stayonsearch.com/help-promote-my-post-for-the-bad-ass-seo-guest-blogging-contest">Help Promote My Post for the Bad Ass SEO Guest Blogging Contest</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></content:encoded> </item> <item> <title>10 Website & SEO Analysis Tools</title> <link>https://www.stayonsearch.com/10-website-seo-analysis-tools</link> <dc:creator><![CDATA[Mark Thompson]]></dc:creator> <pubDate>Fri, 19 Feb 2010 13:15:11 +0000</pubDate> <category><![CDATA[SEO]]></category> <category><![CDATA[Tools]]></category> <category><![CDATA[seo]]></category> <category><![CDATA[tools]]></category> <category><![CDATA[website analysis]]></category> <guid isPermaLink="false">https://www.stayonsearch.com/?p=2051</guid> <description><![CDATA[<p>There are a number of SEO tools out there that will let you analyze a site for a number of different factors. There are link analysis tools, competitive research tools, keyword analysis tools, domain info tools, social bookmarking tools, etc… So instead of using a different tool, why not find a tool that will perform […]</p><p>The post <a href="https://www.stayonsearch.com/10-website-seo-analysis-tools">10 Website & SEO Analysis Tools</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></description> <content:encoded><![CDATA[<p>There are a number of SEO tools out there that will let you analyze a site for a number of different factors. There are link analysis tools, competitive research tools, keyword analysis tools, domain info tools, social bookmarking tools, etc…</p><p>So instead of using a different tool, why not find a tool that will perform multiple functions with one click of a button. Here is a list of complete website analysis tools that will analyze a number of factors that go into a well optimized website.</p><h5><a rel="nofollow" target="_blank" href="http://websitegrader.com"><strong>Website Grader</strong></a></h5><p>Probably the most popular and used website analysis tool out there, <a rel="nofollow" target="_blank" href="http://websitegrader.com">Website Grader</a> analyzes a complete list of on-page and off-page factors. Hubspot, the creators of Website Grader, also have other similar functioning tools. They are <a rel="nofollow" target="_blank" href="http://twitter.grader.com/">Twitter Grader</a>, <a rel="nofollow" target="_blank" href="http://facebook.grader.com/">Facebook Grader</a>, <a rel="nofollow" target="_blank" href="http://www.pressreleasegrader.com/">Press Release Grader</a> and <a rel="nofollow" target="_blank" href="http://gobbledygook.grader.com/">GobbledygookGrader</a>.<strong><br /></strong></p><p>What’s Included in the Analysis:</p><ul><li>Blog Analysis</li><li>Domain Information</li><li>Meta-Data Information</li><li>Pages Indexed Data</li><li>Link Data Information</li><li>Social Media Links</li><li>RSS/Conversion Forms</li></ul><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/02/website-grader-screenshot.jpg"><img class="alignnone size-full wp-image-2052 img-none" title="website-grader-screenshot" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/02/website-grader-screenshot.jpg" alt="" width="500" height="185" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/02/website-grader-screenshot.jpg 500w, https://www.stayonsearch.com/wp-content/uploads/2010/02/website-grader-screenshot-300x111.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" /></a></p><h5><a rel="nofollow" target="_blank" href="http://www.woorank.com"><strong>WooRank</strong></a></h5><p><a rel="nofollow" target="_blank" href="http://www.woorank.com/">WooRank</a> is a relatively new website analysis tool, however it is very robust and ranks up there with Website Grader. It offers all of the main data that you would want anlayzed, like met-data, link popularity, and traffic estimates, however a few neat features that it looks at are the server information and page loading time. With Google placing more emphasis on load time, it is an imporant factor to have in a website analysis.</p><p>What’s Included in the Analysis:</p><ul><li>Alexa Traffic Data</li><li>Variety of On-Page SEO Data</li><li>W3C Compliance Information</li><li>Link Popularity</li><li>Social Media Information</li><li>Directory Analysis</li><li>Server Information</li><li>Usability Grade</li></ul><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/02/woorank-screenshot.jpg"><img class="alignnone size-full wp-image-2053 img-none" title="woorank-screenshot" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/02/woorank-screenshot.jpg" alt="" width="500" height="219" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/02/woorank-screenshot.jpg 500w, https://www.stayonsearch.com/wp-content/uploads/2010/02/woorank-screenshot-300x131.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" /></a></p><h5><a rel="nofollow" target="_blank" href="http://www.linkvoodoo.com"><strong>LinkVooDoo</strong></a></h5><p>Not the most visually pleasure report, however it still returns a lot of great information. At the top of the report they give you a site trustworthy percentage out of 100. If you sign-up they will give you tips on how you can improve each section that they analyze.</p><p>What’s Included in the Analysis:</p><ul><li>Alexa Ranking</li><li>Link Profile</li><li>Social Bookmarking Data</li><li>Domain Registration Information</li><li>Important Directory Information</li></ul><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/02/linkvoodoo-screenshot.jpg"><img class="alignnone size-full wp-image-2054 img-none" title="linkvoodoo-screenshot" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/02/linkvoodoo-screenshot.jpg" alt="" width="500" height="142" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/02/linkvoodoo-screenshot.jpg 500w, https://www.stayonsearch.com/wp-content/uploads/2010/02/linkvoodoo-screenshot-300x85.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" /></a></p><h5><a rel="nofollow" target="_blank" href="http://www.lipperhey.com"><strong>Lipperhey</strong></a></h5><p>A very nicely designed analysis tool, they will give you some high level data and scores. They provide a “technical” score, a “SEO score”, and a “popularity score” that will determine your overall score. If you sign-up for an account you will receive a more in-depth report, that will look <a rel="nofollow" target="_blank" href="http://static.lipperhey.com/files/lipperhey-report-en.pdf">something like this</a>.</p><p>What’s Included in the Analysis:</p><ul><li>Overall Score</li><li>Pages Found</li><li>Incoming Links</li><li>Directory Information</li><li>Granular On-page Factors (on PDF report)</li></ul><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/02/lipperhey-screenshot.jpg"><img class="alignnone size-full wp-image-2056 img-none" title="lipperhey-screenshot" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/02/lipperhey-screenshot.jpg" alt="" width="500" height="294" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/02/lipperhey-screenshot.jpg 500w, https://www.stayonsearch.com/wp-content/uploads/2010/02/lipperhey-screenshot-300x176.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" /></a></p><h5><a rel="nofollow" target="_blank" href="http://www.piloun.com/"><strong>Piloun.com</strong></a></h5><p>Another website analysis tool that will give you a lot of the higher level information. One thing I did like about this tool is the ability to see source code, JS and CSS file sizes. <strong><br /></strong></p><p>What’s Included in the Analysis:</p><ul><li>Basic On-Page SEO</li><li>PageRank, Alexa, and Compete Rankings</li><li>Keyword Density/Word Count</li><li>Backlink Information</li><li>Indexed Pages</li></ul><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/02/webinfo-screenshot.jpg"><img class="alignnone size-full wp-image-2057 img-none" title="webinfo-screenshot" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/02/webinfo-screenshot.jpg" alt="" width="500" height="215" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/02/webinfo-screenshot.jpg 500w, https://www.stayonsearch.com/wp-content/uploads/2010/02/webinfo-screenshot-300x129.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" /></a></p><h5><a rel="nofollow" target="_blank" href="http://www.search24online.com/tools/seo-analysis-tool/"><strong>Search24Online</strong></a></h5><p>The SEO analysis tool is only one of their many suite of tools that they offer. They also have tools for search engine rankings, keyword research, link popularity, broken link checker, url redirect checker, server status, http headers, and more.</p><p>What’s Included in the Analysis:</p><ul><li>Domain and PageRank Information</li><li>Alexa Information</li><li>Technorati Information</li><li>Indexed Pages</li><li>Directory Listing</li></ul><p><a rel="nofollow" target="_blank" href="http://www.search24online.com/tools/seo-analysis-tool/"><img class="alignnone size-full wp-image-2058 img-none" title="search24online-screenshot" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/02/search24online-screenshot.jpg" alt="" width="500" height="242" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/02/search24online-screenshot.jpg 500w, https://www.stayonsearch.com/wp-content/uploads/2010/02/search24online-screenshot-300x145.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" /></a></p><h5><a rel="nofollow" target="_blank" href="http://www.seorush.com/"><strong>SEO Rush</strong></a></h5><p><a rel="nofollow" target="_blank" href="http://www.seorush.com/">SEO Rush</a> has a real-time “previously SEOrushed Sites” that will show you sites that have been recently analyzed. This tool will again give you a lot of the high level data. The design and layout is very nice, however I think they could beef up the amount of data it returns.<strong><br /></strong></p><p>What’s Included in the Analysis:</p><ul><li>Pages Indexed</li><li>Social Resources</li><li>Domain and Meta Information</li><li>Compete, Alexa, Technorati, Quancast Ranks</li><li>Wikipedia Information</li></ul><p><a rel="nofollow" target="_blank" href="http://www.seorush.com"><img class="alignnone size-full wp-image-2059 img-none" title="seo-rush-screenshot" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/02/seo-rush-screenshot.jpg" alt="" width="500" height="334" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/02/seo-rush-screenshot.jpg 500w, https://www.stayonsearch.com/wp-content/uploads/2010/02/seo-rush-screenshot-300x200.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" /></a></p><h5><strong>Pear Analytics</strong></h5><p>Pear Analytics offers a free and paid version of their SEO analysis tool. The free version allows you to analyze 1 page, 1 competitor, 10 keywords, no client access, and 1 automated report a month. Paid versions start at $39.99 and go up to $299.99 a month.<strong><br /></strong></p><p>What’s Included in the Analysis:</p><ul><li>Ranking Amongst Others Who Have Analyzed Their Sites</li><li>Site Scoring (Sitemaps, Domain Age, Site Rankings)</li><li>Page Scoring (Links, Site Stucture)</li><li>SEO Value</li><li>Keyword Monitoring</li></ul><p><a rel="nofollow" target="_blank" href="http://analyzers.pearanalytics.com/"><img class="alignnone size-full wp-image-2062 img-none" title="pearanalytics-screenshot" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/02/pearanalytics-screenshot.jpg" alt="" width="500" height="237" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/02/pearanalytics-screenshot.jpg 500w, https://www.stayonsearch.com/wp-content/uploads/2010/02/pearanalytics-screenshot-300x142.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" /></a></p><h5><strong>SpyderMate</strong></h5><p>SpyderMate gives you an overall score out of 100, based on a number of factors that their tool analyzes. If you register for Spydermate you can take advantage of their competitor comparison feature. A few neat features that I liked are the Export to PDF and Share with Someone abilities.<strong><br /></strong></p><p>What’s Included in the Analysis:</p><ul><li>Tag and Attribute Use</li><li>HTTP Status</li><li>Broken Link Checker</li><li>PageRank and Alexa Rank</li><li>Backlink Information</li><li>Domain Information</li><li>Link Equity</li></ul><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/02/spydermate-screenshot.jpg"><img class="alignnone size-full wp-image-2063 img-none" title="spydermate-screenshot" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/02/spydermate-screenshot.jpg" alt="" width="500" height="345" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/02/spydermate-screenshot.jpg 500w, https://www.stayonsearch.com/wp-content/uploads/2010/02/spydermate-screenshot-300x207.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" /></a></p><h5><strong>SEO Workers</strong></h5><p>Although this tool analyzes a lot of factors, much of the data is in its raw form and is not necessarily pleasing to the eye. However another good choice if you are looking to receive a lot of data about a site with the click of a button.<strong><br /></strong></p><p>What’s Included in the Analysis:</p><ul><li>Keyword Research</li><li>Keyword Density</li><li>Meta Information</li><li>Header Information</li></ul><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/02/seo-workers-screenshot.jpg"><img class="alignnone size-full wp-image-2064 img-none" title="seo-workers-screenshot" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/02/seo-workers-screenshot.jpg" alt="" width="500" height="156" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/02/seo-workers-screenshot.jpg 500w, https://www.stayonsearch.com/wp-content/uploads/2010/02/seo-workers-screenshot-300x93.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" /></a></p><p>The post <a href="https://www.stayonsearch.com/10-website-seo-analysis-tools">10 Website & SEO Analysis Tools</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></content:encoded> </item> <item> <title>Gain Insight on a Typical SEO Client [60 Second Poll Results]</title> <link>https://www.stayonsearch.com/gain-insight-on-a-typical-seo-client-results</link> <dc:creator><![CDATA[Mark Thompson]]></dc:creator> <pubDate>Fri, 29 Jan 2010 17:00:52 +0000</pubDate> <category><![CDATA[SEO]]></category> <category><![CDATA[poll]]></category> <category><![CDATA[seo]]></category> <guid isPermaLink="false">https://www.stayonsearch.com/?p=1803</guid> <description><![CDATA[<p>At the beginning of the week I thought it would be a good idea to create an anonymous poll for other SEOs and Internet Marketers, to find out a little more about their current clients and processes. The survey includes questions about the client sales cycle, monthly budgets, marketing strategies, client communication, managing SEO clients, […]</p><p>The post <a href="https://www.stayonsearch.com/gain-insight-on-a-typical-seo-client-results">Gain Insight on a Typical SEO Client [60 Second Poll Results]</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></description> <content:encoded><![CDATA[<p>At the beginning of the week I thought it would be a good idea to create an anonymous<a href="https://www.stayonsearch.com/gain-insight-on-a-typical-seo-client"> poll for other SEOs</a> and Internet Marketers, to find out a little more about their current clients and processes. The survey includes questions about the client sales cycle, monthly budgets, marketing strategies, client communication, managing SEO clients, and reporting.</p><p>Below are the results.</p><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question1.png"><img class="alignnone size-full wp-image-1804 img-none" title="question1" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question1.png" alt="" width="655" height="527" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/01/question1.png 655w, https://www.stayonsearch.com/wp-content/uploads/2010/01/question1-300x241.png 300w" sizes="(max-width: 655px) 100vw, 655px" /></a></p><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question2.jpg"><img class="alignnone size-full wp-image-1808 img-none" title="question2" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question2.jpg" alt="" width="655" height="518" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/01/question2.jpg 655w, https://www.stayonsearch.com/wp-content/uploads/2010/01/question2-300x237.jpg 300w" sizes="(max-width: 655px) 100vw, 655px" /></a></p><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question3.jpg"><img class="alignnone size-full wp-image-1810 img-none" title="question3" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question3.jpg" alt="" width="655" height="665" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/01/question3.jpg 655w, https://www.stayonsearch.com/wp-content/uploads/2010/01/question3-295x300.jpg 295w" sizes="(max-width: 655px) 100vw, 655px" /></a></p><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question4.jpg"><img class="alignnone size-full wp-image-1811 img-none" title="question4" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question4.jpg" alt="" width="655" height="446" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/01/question4.jpg 655w, https://www.stayonsearch.com/wp-content/uploads/2010/01/question4-300x204.jpg 300w" sizes="(max-width: 655px) 100vw, 655px" /></a></p><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question5.jpg"><img class="alignnone size-full wp-image-1815 img-none" title="question5" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question5.jpg" alt="" width="655" height="484" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/01/question5.jpg 655w, https://www.stayonsearch.com/wp-content/uploads/2010/01/question5-300x221.jpg 300w" sizes="(max-width: 655px) 100vw, 655px" /></a></p><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question6.jpg"><img class="alignnone size-full wp-image-1816 img-none" title="question6" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question6.jpg" alt="" width="655" height="484" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/01/question6.jpg 655w, https://www.stayonsearch.com/wp-content/uploads/2010/01/question6-300x221.jpg 300w" sizes="(max-width: 655px) 100vw, 655px" /></a></p><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question7.jpg"><img class="alignnone size-full wp-image-1817 img-none" title="question7" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question7.jpg" alt="" width="655" height="550" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/01/question7.jpg 655w, https://www.stayonsearch.com/wp-content/uploads/2010/01/question7-300x251.jpg 300w" sizes="(max-width: 655px) 100vw, 655px" /></a></p><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question8.jpg"><img class="alignnone size-full wp-image-1818 img-none" title="question8" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question8.jpg" alt="" width="655" height="631" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/01/question8.jpg 655w, https://www.stayonsearch.com/wp-content/uploads/2010/01/question8-300x289.jpg 300w" sizes="(max-width: 655px) 100vw, 655px" /></a></p><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question9.jpg"><img class="alignnone size-full wp-image-1819 img-none" title="question9" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question9.jpg" alt="" width="655" height="525" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/01/question9.jpg 655w, https://www.stayonsearch.com/wp-content/uploads/2010/01/question9-300x240.jpg 300w" sizes="(max-width: 655px) 100vw, 655px" /></a></p><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question10.jpg"><img class="alignnone size-full wp-image-1820 img-none" title="question10" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question10.jpg" alt="" width="655" height="552" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/01/question10.jpg 655w, https://www.stayonsearch.com/wp-content/uploads/2010/01/question10-300x252.jpg 300w" sizes="(max-width: 655px) 100vw, 655px" /></a></p><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question11.jpg"><img class="alignnone size-full wp-image-1821 img-none" title="question11" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question11.jpg" alt="" width="655" height="521" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/01/question11.jpg 655w, https://www.stayonsearch.com/wp-content/uploads/2010/01/question11-300x238.jpg 300w" sizes="(max-width: 655px) 100vw, 655px" /></a></p><p><a href="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question12.jpg"><img class="alignnone size-full wp-image-1814 img-none" title="question12" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/01/question12.jpg" alt="" width="655" height="515" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/01/question12.jpg 655w, https://www.stayonsearch.com/wp-content/uploads/2010/01/question12-300x235.jpg 300w" sizes="(max-width: 655px) 100vw, 655px" /></a></p><p>The post <a href="https://www.stayonsearch.com/gain-insight-on-a-typical-seo-client-results">Gain Insight on a Typical SEO Client [60 Second Poll Results]</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></content:encoded> </item> <item> <title>5 Tactics to Market a Small Business Website, at No Cost</title> <link>https://www.stayonsearch.com/5-tactics-to-market-a-small-business-website-at-no-cost</link> <dc:creator><![CDATA[Mark Thompson]]></dc:creator> <pubDate>Thu, 04 Apr 2013 14:49:43 +0000</pubDate> <category><![CDATA[Make Money Online]]></category> <guid isPermaLink="false">https://www.stayonsearch.com/?p=15559</guid> <description><![CDATA[<p>Are you, as a small business owner, struggling to market your website? Well, there are many others like you. If you don’t know, there are plenty of ways to market your business website, free of cost. In order to keep your small business growing, you should continue to attract customers to your website. With adequate […]</p><p>The post <a href="https://www.stayonsearch.com/5-tactics-to-market-a-small-business-website-at-no-cost">5 Tactics to Market a Small Business Website, at No Cost</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></description> <content:encoded><![CDATA[<p>Are you, as a small business owner, struggling to market your website? Well, there are many others like you. If you don’t know, there are plenty of ways to market your business website, free of cost. In order to keep your <a href="https://www.stayonsearch.com/3-ways-a-small-business-can-dominate-facebook">small business</a> growing, you should continue to attract customers to your website. With adequate time investment, you can really make a difference and take your business website to the next level. But you need to know about the best tactics.</p><p>Given below are five tactics that you can use to market your small business website without the use of a credit card.</p><p><strong>#1. Go Beyond Facebook and Twitter</strong><br />No doubt, Facebook and Twitter are oldies but goldies. But social media is a lot more. New platforms like <a href="https://www.stayonsearch.com/google-working-for-your-business">Google+</a> and <a href="https://www.stayonsearch.com/pinterest-tips-for-your-business">Pinterest</a> are proving to be exciting options for marketing a small business. No matter what niche you cater to, you should not make any more delay in joining these new social media platforms. In any case, don’t forget to conduct some research to find out how other small size companies are using these social media sites. Learn from them.</p><p><strong>#2. Keep Content Fresh</strong><br />Whether you want to attract visitors to your business website on a regular basis or create a social buzz around your brand, you’ll always need fresh content. Search engines like Google keep looking for fresh or current content on a website. You can do it by starting a blog (attached to your company website) as quickly as possible. With a blog, you can quickly update your readers or audience about anything that’s important for their needs.</p><p><strong>#3. Publish Press Releases</strong><br />Though publishing press releases is an old tactic, it’s powerful even today. Apart from those that charge you a fee for each <a href="https://www.stayonsearch.com/how-online-press-releases-can-benefit-your-business">press release published</a>, there are many other sites that do it for free.</p><p>Examples include –</p><ul><li><a rel="nofollow" target="_blank" href="http://Prlog.com"><em>Prlog.com</em></a></li><li><a rel="nofollow" target="_blank" href="http://Newswiretoday.com"><em>Newswiretoday.com</em></a></li><li><a rel="nofollow" target="_blank" href="http://Prleap.com"><em>Prleap.com</em></a></li><li><a rel="nofollow" target="_blank" href="http://Clickpress.com"><em>Clickpress.com</em></a></li><li><a rel="nofollow" target="_blank" href="http://Betanews.com"><em>Betanews.com</em></a></li><li><a rel="nofollow" target="_blank" href="http://Sbwire.com"><em>Sbwire.com</em></a></li></ul><p>Once your press release has been published, you can send them to niche media outlets that might be interested in what your business is about.</p><p><strong>#4. Leverage the Power of Videos</strong><br />If you sell a product or service, and plan to beat out the competition quickly, one of the best ideas is to create videos. Create a how-to guide or a tutorial that tell your target audience how to use the products you sell. Once recorded, you can upload these videos to sites like YouTube. You can also embed these videos on your website or blog for more coverage.</p><p><strong>#5. Don’t Forget the Basics</strong><br />When it comes to marketing a small business website, you should never forget about the basics. An organized structure, accessibility, appearance and the use of top quality images are essential components of a business website. Make sure you have all these things in order.</p><p>You can never say you can’t afford these tactics, because you can use them free of cost. All you need is adequate investment of time. Plan your time in an effective way and gear up to <a href="https://www.stayonsearch.com/top-reasons-why-your-website-doesnt-convert">take your website to the next level</a>.</p><p>The post <a href="https://www.stayonsearch.com/5-tactics-to-market-a-small-business-website-at-no-cost">5 Tactics to Market a Small Business Website, at No Cost</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></content:encoded> </item> <item> <title>Tracking Search Engine Bots with Google Analytics on WordPress</title> <link>https://www.stayonsearch.com/tracking-search-engine-bots-with-google-analytics-on-wordpress</link> <dc:creator><![CDATA[Mark Thompson]]></dc:creator> <pubDate>Tue, 23 Aug 2011 12:00:59 +0000</pubDate> <category><![CDATA[Tools]]></category> <guid isPermaLink="false">https://www.stayonsearch.com/?p=12557</guid> <description><![CDATA[<p>Being able to track bots and spiders on a website can give a deep knowledge of the way search engines interact with its pages, but, unfortunately, in most cases this information is not available since common javascript based stats softwares can’t monitor spiders (that don’t execute javascript) and often the webmaster doesn’t own server logs. […]</p><p>The post <a href="https://www.stayonsearch.com/tracking-search-engine-bots-with-google-analytics-on-wordpress">Tracking Search Engine Bots with Google Analytics on WordPress</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></description> <content:encoded><![CDATA[<p>Being able to <strong>track bots and spiders</strong> on a website can give a <strong>deep knowledge</strong> of the way search engines interact with its pages, but, unfortunately, in most cases this information is <strong>not available</strong> since common javascript based stats softwares can’t monitor spiders (that don’t execute javascript) and often the webmaster doesn’t own server logs. Howevere, even when he owns them, without a log analyzer reading them isn’t comfortable at all.</p><p>Thinking about this issue, I wondered if it was possible to track bots using the King of stats software: <strong>Google Analytics</strong>. Surfing the web I found some french guys that have written a PHP script that exactly does want I was looking for (you can find it at http://www.web-analytics.fr/google-analytics-seo-comment-mesurer-les-vistes-des-robots-et-crawlers-sur-votre-site/; I don’t link since there are some spam uncensored comments in that post…)</p><p>I’ve given a chance to the script and tested that it works, but I also have tought that integrating it on a website wasn’t so immediate. So I sayd to my self: most of the websites are WordPress based, and WordPress uses PHP… Why don’t write <strong>a plugin</strong> to easy install the code without hacking template files?</p><p>From the idea to the result the step is short, and so we have now <em><strong><a rel="nofollow" target="_blank" href="http://wordpress.org/extend/plugins/wp-bots-analytics/">WP Bots Analytics</a></strong></em>: a very simple WordPress extension that could give you precious information on your website. Looking at its results, in fact, we can easily realize if:</p><ul><li>There are pages visited very rarely (are they too far from the homepage? Do them have too few inbound links?)</li><li>There are other pages of great interest for search engines (Can I optimize them better? Can I use them to link to other?)</li><li>A few unwanted bots unnecessarily consume our bandhttps://www.stayonsearch.com/wp-admin/post-new.phpwidth (Should I block it via robots.txt file?)</li><li>If pages we wanted to block are still spidered (are directives in the robots.txt file or meta robots tag correct?)</li><li>Pages we want to be indexed are not visited at all (are we inadvertently blocking content?)</li></ul><p>Knowing this kind of details can <strong>strongly help our SEO activity</strong>, but the greatest thing about that is we can monitor bots <strong>over time</strong>, look at trends and all the deeper set of data that Google Analytics offers.</p><p>To give you all these datas, Bots Analytics WP needs only <strong>2 things</strong>:</p><ol><li>The <strong>Web Property ID</strong> associated with a new profile created in Google Analytics</li><li>The first digits of the <strong>_utma cookie</strong> of the site on which you want to install it.</li></ol><p>Let’s see how to get them.</p><p>Regarding the first one, in your Google Analytics account create a <strong>new profile</strong> and name it as you prefer (something like bots.site.com could be smart).</p><p>Take note of the <strong>Web Property ID</strong>.</p><p><img class="aligncenter" src="https://www.posizionamentozen.com/wp-content/uploads/2011/06/web-property-id.png" alt="" width="618" /></p><p>For the first digit of <strong>_utma cookie</strong>, with Firefox you can get it from Tools>> Options>> Show Cookies. Find your site, expand and select _utma, take note of the first digits (till the first dot):</p><p style="text-align: center"><img class="aligncenter" src="https://www.posizionamentozen.com/wp-content/uploads/2011/06/cookie-utma.png" alt="" width="447" height="381" /></p><p>In addition to these two informations, <strong>you don’t need anything else</strong>.</p><p>Downloaded the plugin, you can install and activate it, enter the datas in the fields of administration panel (Settings>> WP Bots Analytics) and you have done.</p><p>In your Google Analytics account, you will see something similar to this:</p><p><img class="aligncenter" src="https://www.posizionamentozen.com/wp-content/uploads/2011/06/tracciamento-bots.png" alt="" width="618" /></p><p>Of course, now you can use all the capabilities offered by GA analysis to see which engine bots have passed on your pages or which pages a particular bot has (Googlebot, for example) visited.</p><p>Well, now it’s all!</p><p>You can download WP Bots Analytics <a rel="nofollow" target="_blank" href="http://wordpress.org/extend/plugins/wp-bots-analytics/">from WordPress.org</a> and if you need some help about it, you can add a comment on <a rel="nofollow" target="_blank" href="http://www.posizionamentozen.com/bots-analytics-plugin.html">the official page</a> on my blog.</p><p>I hope you’ll find WP Bots Analytics useful, and if you want to help me promoting it, links, tweets and shares will be <strong>very appreciated</strong>.</p><p>The post <a href="https://www.stayonsearch.com/tracking-search-engine-bots-with-google-analytics-on-wordpress">Tracking Search Engine Bots with Google Analytics on WordPress</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></content:encoded> </item> <item> <title>Will Niche Blogging Work for You?</title> <link>https://www.stayonsearch.com/will-niche-blogging-work-for-you</link> <dc:creator><![CDATA[Mark Thompson]]></dc:creator> <pubDate>Thu, 28 Jul 2011 12:00:28 +0000</pubDate> <category><![CDATA[Blogging]]></category> <guid isPermaLink="false">https://www.stayonsearch.com/?p=12280</guid> <description><![CDATA[<p>Blog experts say that niche blogging is the excellent way to engage a specific audience. The concept of niching is nothing new to marketing: when applied to blogging, it simply means that blog writers can focus on subjects that are targeted toward a specific audience. This focus in some ways can make the job easier […]</p><p>The post <a href="https://www.stayonsearch.com/will-niche-blogging-work-for-you">Will Niche Blogging Work for You?</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></description> <content:encoded><![CDATA[<p>Blog experts say that niche blogging is the excellent way to engage a specific audience. The concept of niching is nothing new to marketing: when applied to blogging, it simply means that blog writers can focus on subjects that are targeted toward a specific audience. This focus in some ways can make the job easier on the writer, but may also at times limit him.</p><p>How so? Niche blogging requires a great deal of involvement on the part of its writer. The writer must love the niche he has chosen to work with and know it intimately. This means knowing exactly <a href="https://www.stayonsearch.com/how-to-get-fans-followers-subscribers">what the readers are looking for</a> and catering to their specific needs. It follows, therefore, that a niche blogger should have a vast store of knowledge about his niche and have a genuine interest in it. This will ensure that the niche blogger will never run out of ideas or topics to write about that can keep his readers hooked on the blog over the long term.</p><p><strong>Niche blogging requires expertise</strong></p><p>Because niche blogging is a focused way of engaging a specific audience, the writer should have the commitment to continuously update himself with trends within his niche. Only a deep and total understanding of his niche will enable him to come across to his readers with conviction. Blog writers–especially those who address niches–must be absolutely believable, which means that their written work must be supported by facts. It is always best if the writer speaks from first-hand experience.</p><p>For this reason, most niche bloggers don’t just write about their niche, they push themselves to experience the things they write about: Bag retailers attend fashion shows; car dealers have personal automobile trades; music writers attend concerts, write music, and mingle with singers and producers; oceanographers study the vast expanse of the oceans.</p><p>Bloggers who stick to general subjects may find it easier to write and maintain blogs than nichers. However, being generalist is like facing an uphill battle against thousands of other bloggers doing the same thing–and often, doing a better job of it or gaining more recognition for their blogs. Nichers benefit from the fact that customers like to do business or read blogs written by people who they view as experts. If they see you as someone with specific knowledge about, or with the experience in things they’re interested in, they will be more likely to read your blogs and patronize the services or products you offer.</p><p>The biggest downside to niche blogging is limitation. Niche writers cannot, or should seldom stray from topics that will interest his readers lest he lose their interest. If a blogger writes about bags, he should stay on track with that subject to avoid confusing his audience. He can talk about Longchamp, Hermes, Balenciaga, or Prada, but will certainly not be expected to write about Ray-Ban, 7-Eleven, or Chinese oatmeal.</p><p>These limitations can be a bit draining on niche bloggers. <a href="https://www.stayonsearch.com/how-to-find-article-writing-ideas">Writing</a> something new about the same subject day-in and day-out is especially demanding, more so if you do not belong to the industry you’re writing about. For some, repeatedly writing about something can cause boredom and leads to burn out. To keep abreast of the goings-on in his niche market, the blogger needs to continually ask himself: Who is my client? What is he looking for? How can I give it to him?</p><p>The post <a href="https://www.stayonsearch.com/will-niche-blogging-work-for-you">Will Niche Blogging Work for You?</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></content:encoded> </item> <item> <title>6 Ways to Get Better Website Performance</title> <link>https://www.stayonsearch.com/6-ways-to-get-better-website-performance</link> <dc:creator><![CDATA[Mark Thompson]]></dc:creator> <pubDate>Thu, 26 May 2011 12:00:32 +0000</pubDate> <category><![CDATA[Design/Development]]></category> <category><![CDATA[improve web page performance]]></category> <category><![CDATA[Web Page Performance]]></category> <guid isPermaLink="false">https://www.stayonsearch.com/?p=11401</guid> <description><![CDATA[<p>There are thousands of ways to improve a website’s performance or load time. But all can be categorized in mainly three areas: Server side scripting like Java, Python and PHP, hardware of your hosting server and front end performance which includes HTML, CSS, JavaScript and Images used in your website. First two can be expensive […]</p><p>The post <a href="https://www.stayonsearch.com/6-ways-to-get-better-website-performance">6 Ways to Get Better Website Performance</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></description> <content:encoded><![CDATA[<p>There are thousands of ways to improve a website’s performance or load time. But all can be categorized in mainly three areas: Server side scripting like Java, Python and PHP, hardware of your hosting server and front end performance which includes HTML, CSS, JavaScript and Images used in your website. First two can be expensive to you because a dedicated server needs real money, but you can do at your end on optimizing front end performance without expending too much. It only needs some time, which is not a big deal when you are going to make your website perform better.</p><p>So here are the carefully chosen 6 ways to make your website’s performance better:<strong> </strong></p><p><a rel="nofollow" target="_blank" href="http://getfirebug.com/"><img class="size-medium wp-image-11402 alignright img-right" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/05/firebug-300x162.jpg" alt="firbug for firefox" width="300" height="162" /></a><strong>1. Find the culprit by Firebug: </strong>Firebug is a great tool to inspect HTML, debug JavaScript and to analyze network usage & performance for a website. Profile your webpage with the help of Firebug to know about the components which needs to be optimized. Firebug is a free to use tool and you can integrate it with Firefox browser.</p><p><strong>2. Save a few bytes by minifying JavaScript and CSS: </strong>Remove unwanted characters like tabs, spaces and source code comments to reduce file size of CSS and JavaScript. For Example:<br />A small part of CSS:<br /><strong><span style="color: #808080">.more-class {</span></strong><br /><strong><span style="color: #808080">color: #ffffff;</span></strong><br /><strong><span style="color: #808080">line-height: 40px;</span></strong><br /><strong><span style="color: #808080">font-size: 10px;</span></strong><br /><strong><span style="color: #808080">}</span></strong></p><p>Above code can be written as:<br /><strong><span style="color: #808080">.more-class {color: #ffffff;line-height: 40px;font-size: 10px;}</span></strong><br />And it will work as the previous one. You don’t need to be panic for manually minify JavaScript and CSS, because there are plenty of tools to do this. Some popular tools for minify CSS and JavaScript are: CSS Optimizer, CSS Compressor, JSMIN, YUI Compressor and JavaScript Code Improver.</p><p><strong>3. Avoid inline CSS and JavaScript:</strong> External JavaScript and CSS files are cached by visitor’s browser by default. When user navigates your website’s inner pages his/her systems have already cached JavaScript and CSS files which help inner pages to load fast. On the other hand if you use those CSS and JavaScript in your HTML document, you would not be able to take advantage of users caching. So always use CSS and JavaScript as separate files not inline.</p><p><strong>4. Reduce HTTP requests by using CSS Sprites: </strong>You can combine smaller images into one big image and at the time of display adjust the CSS attribute (background-position) to display the correct image. In this way you can reduce the number of HTTP request for images. This technique is known as CSS Sprite. You can do it manually or with the help of a web based tool called CSS Sprite Generator. <a rel="attachment wp-att-11404" href="https://www.stayonsearch.com/6-ways-to-get-better-website-performance/css-sprites"><img class="alignright size-medium wp-image-11404 img-right" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/05/CSS-Sprites-300x130.jpg" alt="" width="300" height="130" srcset="https://www.stayonsearch.com/wp-content/uploads/2011/05/CSS-Sprites-300x130.jpg 300w, https://www.stayonsearch.com/wp-content/uploads/2011/05/CSS-Sprites.jpg 600w" sizes="(max-width: 300px) 100vw, 300px" /></a><br />CSS Sprite technique is very effective in improving website’s performance especially in situation where many smaller images like menu icons are used. You would be surprised to know that Yahoo uses this technique for its home page.</p><p><strong>5. Reduce image file size by saving in right format:</strong> Images can be real culprit for bad performance of a website if not used in right format. You can reduce image file size by just saving them in right format. Lighter images help a webpage to load fast. There are three common file format used in web designing: PNG, GIF and JPEG. You should use JPEG format for most images with smooth gradients and color tones. You should use GIF and PNG format for solid color images like charts and logos. In increasing order heavier formats are: JPEG, PNG and GIF. Now you are clear that GIF should be avoid wherever possible.</p><p><strong>6. Reduce HTTP requests by combining JavaScript and CSS: </strong>When a webpage is requested by a web browser, an HTTP request is created for every component that is required to render that page. Let us assume that a webpage needed 5 CSS files to render the whole page and then 5 separate HTTP requests are needed. By combining those 5 CSS files we can reduce HTTP requests to generate the webpage. These reduced requests will make your webpage performance better.</p><p>Although there are many other ways to reduce page load time, but above mentioned six are really good and practically proven methods to do the same. Hope these will help you to make your website perform better on web.</p><p> </p><p>The post <a href="https://www.stayonsearch.com/6-ways-to-get-better-website-performance">6 Ways to Get Better Website Performance</a> first appeared on <a href="https://www.stayonsearch.com">StayOnSearch</a>.</p>]]></content:encoded> </item> </channel></rss> If you would like to create a banner that links to this page (i.e. this validation result), do the following:
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