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  11. <title>The Aaron Harber Show</title>
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  23. <title>Media Partnerships and Sharing</title>
  24. <link>https://harbertv.com/press/</link>
  25. <dc:creator><![CDATA[Aaron Harber]]></dc:creator>
  26. <pubDate>Fri, 11 Oct 2019 23:56:26 +0000</pubDate>
  27. <category><![CDATA[Media]]></category>
  28. <guid isPermaLink="false">https://harbertv.com/?p=3045</guid>
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  30. <description><![CDATA[<p>&#160; PUBLISHERS ADVANTAGE INITIATIVE TM  &#38; BROADCASTERS ADVANTAGE PROGRAM TM As a public service and benefit to journalists, we make entire 30-minute episodes as well as short segments (1 to 7 min.) available to members of the print &#38; broadcast press at no charge. This includes offering new programs in advance of their television broadcast [&#8230;]</p>
  31. <p>The post <a href="https://harbertv.com/press/">Media Partnerships and Sharing</a> appeared first on <a href="https://harbertv.com">The Aaron Harber Show</a>.</p>
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  44. <h2 class="elementor-heading-title elementor-size-large">PUBLISHERS ADVANTAGE INITIATIVE <sup>TM</sup>  <br><br>&amp;<br>  <br>BROADCASTERS ADVANTAGE PROGRAM <sup>TM</sup>
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  57. <p class="p1"><span style="font-size: 16px;">As a public service and benefit to journalists, we make entire 30 minute episodes as well as short segments (1 to 7 min.) available to members of the print &amp; broadcast press at no charge.&nbsp;</span></p>
  58. <p class="p1"><span class="s1">This includes offering new programs <b>in advance of their television broadcast</b> so your readers, viewers, and listeners can get them </span><span class="s2"><b>first</b></span><b> </b><span class="s2"><b>on</b></span><b> </b><span class="s2"><b>your</b></span><b> </b><span class="s2"><b>Website</b></span><span class="s1"> via our “<i>Publishers Advantage Initiative</i> </span><span class="s3"><sup>TM</sup></span><span class="s1">.”&nbsp;</span></p>
  59. <p class="p1"><span class="s1">This year we are expanding our effort to serve even more Coloradans by offering our content, again at no charge, for the Websites of all journalism outlets in the State, including the Websites of radio &amp; television stations, independent Websites, and others.<span class="Apple-converted-space">&nbsp; </span>This expansion includes the “<i>Broadcasters Advantage Program</i> </span><span class="s3"><sup>TM</sup></span><span class="s1">,” which is modeled after the <i>Publishers Advantage Initiative</i>.<span class="Apple-converted-space">&nbsp; </span>More details are provided below.</span></p>
  60. <p class="p1"><span class="s1">In a previous pilot project test for the <i>Publishers Advantage Initiative</i>, 44 Colorado-based print and electronic publications representing 823,000 subscribers participated.<span class="Apple-converted-space">&nbsp; </span>We are now expanding this across Colorado with our new, simplified content delivery system.<span class="Apple-converted-space">&nbsp; </span>With this design, you will have even greater and easier access to the video programs and segments we produce.</span></p>
  61. <p class="p1"><span class="s1">In addition, effective immediately, each participating publication, station, Website, or other outlet in either the <i>Publishers Advantage Initiative</i> or the <i>Broadcasters Advantage Program</i> gets to <b>keep all</b>&nbsp;<b>of the revenue</b>&nbsp;it generates using our programs and segments based on viewing on its Website (such as from roll-ins).&nbsp;</span></p>
  62. <p class="p1"><span class="s1">Our program is led by award-winning journalist Aaron Harber &#8212; recognized by his peers when he received the highest individual honor bestowed by the Colorado Broadcasters Association as “<i>Broadcaster of the Year</i>.”<span class="Apple-converted-space">&nbsp; </span>If you view the 60-second award television spot, be sure to see the entertaining comment by Aaron at the very end: <a href="http://www.HarberTV.com/Award"><span class="s4"><b>HarberTV.com/Award</b></span></a>. </span></p>
  63. <p class="p1"><span class="s1">Aaron also was the recipient of the “<i>Geosciences In The Media</i>” award from the approximately 40,000 member AAPG at its national conference, based on his record-setting number of programs on Energy &amp; Environment (over 300) and number of expert guests he has had on his program (over 400).</span></p>
  64. <p class="p1"><span class="s1">If you would like to view a short, introductory video about “<i>The Aaron Harber Show</i> </span><span class="s5"><sup>TM</sup></span><span class="s1">,” please go to <a href="http://www.HarberTV.com/Info"><span class="s4"><b>HarberTV.com/Info</b></span></a>.&nbsp;</span></p>
  65. <p class="p1"><span class="s1">As members of the Colorado Press Association and the Colorado Broadcasters Association, we are excited about leading this effort to support journalism.</span></p> </div>
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  69. <h2 class="elementor-heading-title elementor-size-default"><span class="s1"><b><i>THE PUBLISHERS’ ADVANTAGE INITIATIVE&nbsp;</i></b></span><span class="s7"><b><sup>TM</sup></b></span></h2> </div>
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  73. <p class="p10"><span class="s1" style="font-size: 16px;">“<i>The Aaron Harber Show</i>&nbsp;</span><span class="s7" style="font-size: 16px;"><sup>TM</sup></span><span class="s1" style="font-size: 16px;">” (</span><span class="s4" style="font-size: 16px;"><b>HarberTV.com</b></span><span class="s1" style="font-size: 16px;">) produced by USA Talk Network (“USA-TN”), has agreed to make its content available, at no charge, to select print and electronic publications via the “<i>Publishers’ Advantage Initiative</i>&nbsp;</span><span class="s7" style="font-size: 16px;"><sup>TM</sup></span><span class="s1" style="font-size: 16px;">” and to radio &amp; television stations via the “<i>Broadcasters Advantage Program</i>&nbsp;</span><span class="s7" style="font-size: 16px;"><sup>TM</sup></span><span class="s1" style="font-size: 16px;">” for use in 2018.</span></p>
  74. <p class="p10"><span class="s1">The purpose of this initiative is to bolster journalism by allowing publications and electronic media the opportunity to use fact-based, public interest television programming on their Websites to increase subscriber and other reader interest as well as boost advertising revenues.<span class="Apple-converted-space">&nbsp;&nbsp;</span>This is done by allowing publications to premiere content on their Websites before it is broadcast on television.&nbsp;</span></p>
  75. <p class="p10"><span class="s2">BACKGROUND</span></p>
  76. <p class="p10"><span class="s1">Aaron Harber, previously a columnist for&nbsp;<i>The</i>&nbsp;<i>Denver Daily News</i>&nbsp;and&nbsp;<i>The</i>&nbsp;<i>Colorado Statesman</i>, has been published by&nbsp;<i>The</i>&nbsp;<i>Denver Post</i>,&nbsp;<i>The Washington Post</i>,&nbsp;<i>The Rocky Mountain News</i>,&nbsp;<i>The Times-Call</i>, and&nbsp;<i>The Daily Camera</i>, the&nbsp;<i>Pueblo Chieftain</i>, and&nbsp;<i>The</i>&nbsp;<i>Colorado Springs Gazette</i>, among many others.&nbsp;</span></p>
  77. <p class="p10"><span class="s1">Aaron and the entire USA-TN team value the information provided by journalists and has developed a plan to provide video content free of charge to support publications who maintain high journalistic standards.&nbsp;</span></p> </div>
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  81. <h2 class="elementor-heading-title elementor-size-default">USA-TN television program examples include:<br></h2> </div>
  82. </div>
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  84. <div class="elementor-widget-container">
  85. <ul class="elementor-icon-list-items">
  86. <li class="elementor-icon-list-item">
  87. <a href="http://www.harbertv.com/SB/">
  88.  
  89. <span class="elementor-icon-list-icon">
  90. <i aria-hidden="true" class="fas fa-check"></i> </span>
  91. <span class="elementor-icon-list-text">HarberTV.com/SB - U.S. Senator Al Simpson &amp; Erskine Bowles (Co-Chairs, Simpson-Bowles Commission)</span>
  92. </a>
  93. </li>
  94. <li class="elementor-icon-list-item">
  95. <a href="http://www.harbertv.com/energy-series/">
  96.  
  97. <span class="elementor-icon-list-icon">
  98. <i aria-hidden="true" class="fas fa-check"></i> </span>
  99. <span class="elementor-icon-list-text">HarberTV.com/Energy - More programs and guests than any other over-the-air broadcast program in the country.</span>
  100. </a>
  101. </li>
  102. <li class="elementor-icon-list-item">
  103. <a href="http://www.harbertv.com/Frac/">
  104.  
  105. <span class="elementor-icon-list-icon">
  106. <i aria-hidden="true" class="fas fa-check"></i> </span>
  107. <span class="elementor-icon-list-text">HarberTV.com/Frac - Energy-related topics, including hydraulic fracturing issues</span>
  108. </a>
  109. </li>
  110. <li class="elementor-icon-list-item">
  111. <a href="http://www.harbertv.com/episodes/wildfires/">
  112.  
  113. <span class="elementor-icon-list-icon">
  114. <i aria-hidden="true" class="fas fa-check"></i> </span>
  115. <span class="elementor-icon-list-text">HarberTV.com/Wildfires - Wildfire coverage</span>
  116. </a>
  117. </li>
  118. <li class="elementor-icon-list-item">
  119. <a href="http://www.harbertv.com/episodes/broncos/">
  120.  
  121. <span class="elementor-icon-list-icon">
  122. <i aria-hidden="true" class="fas fa-check"></i> </span>
  123. <span class="elementor-icon-list-text">HarberTV.com/Broncos - Interviews with former Broncos Football Players</span>
  124. </a>
  125. </li>
  126. </ul>
  127. </div>
  128. </div>
  129. <div class="elementor-element elementor-element-e03066b elementor-widget elementor-widget-text-editor" data-id="e03066b" data-element_type="widget" data-widget_type="text-editor.default">
  130. <div class="elementor-widget-container">
  131. <p class="p10"> </p><p class="p10"><b style="font-size: 16px;">Participating publications can offer their readers access to our video content and, as a result, can attract new subscribers, readers, viewers, and advertisers.</b><span style="font-size: 16px;"> </span></p><p class="p10"><span class="s1">Your readers and viewers will be able to interact with the program, such as sending in program topic suggestions and even specific questions for television program guests.<span class="Apple-converted-space">  </span>And participating publications will be among the first to receive op-ed columns by Aaron.</span></p><p class="p10"><span class="s1">USA Talk Network covers all of the expenses related to the production and distribution of the television programs and related short clips, as well as any columns written by Aaron (go to </span><span class="s4"><b>Huff.to/AaronCol</b></span><span class="s1"> for his <i>Huffington Post</i> columns and to </span><span class="s4"><b>bit.ly/ColumnsAH</b></span><span class="s1"> for most of his columns).</span></p><p class="p10"><span class="s1">Many publishers have asked, “So why is Aaron doing this?”<span class="Apple-converted-space">  </span>The answer is threefold. </span></p><p class="p10"><span class="s1">First, Aaron believes this will expand the public service contribution of his programming.<span class="Apple-converted-space">  </span>He knows viewers of his programs are voracious new consumers.  They are very well-educated, are highly involved in their communities, are opinion- and thought-leaders, and ultimately are decision-makers.<span class="Apple-converted-space">  </span>This fits well with the profiles of newspaper readers. </span></p><p class="p10"><span class="s1">Second, Aaron believes the survival of <i>bona fide</i> journalism is important to the health of the Republic.<span class="Apple-converted-space">  </span>He is convinced our democratic system is irreparably damaged every time a newspaper or other journalistic outlet reduces its staff or<span class="Apple-converted-space">  </span>closes its doors. </span></p><p class="p10"><span class="s1">And Aaron recognizes most of the news on television which meets traditional journalistic standards originates from print publications (such as television assignment editors who get many of their leads from the daily newspaper) so he created “<i>The Publisher’s Advantage Initiative</i>” to support publications as a way to “return the favor.”</span></p><p class="p10"><span class="s1">For quite some time, Aaron has written extensively about the future of newspapers and journalism in general (</span><span class="s1"><a href="https://www.huffpost.com/entry/is-it-too-late-to-save-ne_b_219121" target="_blank" rel="noopener"><b>bit.ly/SavingJournalism</b></a>).<span class="Apple-converted-space">  </span>Below is one of the many responses Aaron received to a column he originally penned in 2009: </span></p><p class="p10"><span class="s1"><b><i>“Aaron, I started reading your column with very low expectations, thinking what can a broadcaster tell me about newspapers?<span class="Apple-converted-space">  </span>In fact, it’s the best darned thing I’ve read on the topic.<span class="Apple-converted-space">  </span>Thanks for giving this dilemma such deep and thoughtful treatment.&#8221;<span class="Apple-converted-space">  <br />~</span>Sincerely, Kevin Helliker, Senior Writer, Wall Street Journal<span class="Apple-converted-space">  </span></i></b></span></p><p class="p10"><span class="s1">Third, although there is no payment required, USA-TN anticipates all <i>Publishers Advantage Initiative</i> and <i>Broadcasters Advantage Program</i> participants will promote the later date availability of the shows on television (i.e., after their readers and viewers can first watch the program on each publication’s or station’s Website). </span></p><p class="p10"><span class="s1">USA-TN also expects participants to highlight new programs when they are featured on each publication’s Website as well as in print but only when the publication independently determines such highlighting is justified. </span></p><p class="p10"><span class="s1">Each participant can include links from its Website to </span><span class="s4"><b>HarberTV.com</b> </span><span class="s1">as well as to any specific programs it selects and always is free to make its own editorial commentary.</span></p><p class="p10"><span class="s1">For those publications which elect to publish news stories about the Election series programs in advance of their broadcast based on their news value (all as determined solely by each publication), Aaron usually will be available to respond to any questions. </span></p><p class="p10"><span class="s1">In some cases, a publication or station may want to highlight an archived program because the guest featured on that show may suddenly be in the news.<span class="Apple-converted-space">  </span>This allows the publication to offer special video content to its readers and subscribers without incurring any kind of acquisition cost. </span></p><p class="p10"><span class="s1">USA-TN also will provide a weekly advertisement that each publication is welcome to run on a space-available basis.<span class="Apple-converted-space">  </span>All of this is voluntary.<span class="Apple-converted-space">  </span><b>Hence, there is no financial or advertising requirement or <i>quid pro quo</i> from USA-TN related to the promotion of or reporting about the programs.</b><span class="Apple-converted-space">  </span>These decisions are solely left to the discretion of each publication.</span></p><p class="p10"><span class="s1">For more information &amp; to sign up contact:<br />Aaron Harber, Executive Producer of “<i>The Aaron Harber Show</i>,” (Producer@</span><span class="s4"><b>HarberTV.com). </b></span></p> </div>
  132. </div>
  133. </div>
  134. </div>
  135. </div>
  136. </section>
  137. </div>
  138. <p>The post <a href="https://harbertv.com/press/">Media Partnerships and Sharing</a> appeared first on <a href="https://harbertv.com">The Aaron Harber Show</a>.</p>
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