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<p>For example, an SEO director for a large tech company in San Francisco ca ...
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<description><![CDATA[<p>In the field of digital marketing, SEO or search engine optimization seems to be frequently misunderstood. It’s not some type of magic trick that will immediately take you on top of Google ranks. It actually consists of practices and norms which need to be observed. == When it comes to budget, you might be looking […]</p>
<p>The post <a href="https://www.1-stseo.com/seo-pricing-how-much-money-should-you-spend-each-month/">SEO Pricing: How Much Money Should You Spend Each Month?</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></description>
<content:encoded><![CDATA[<div class="seomarketTxtDiv">
<div class="seomarketTxtDivInn">
<p>In the field of <a href="https://kbi.marketing">digital marketing</a>, <a href="https://searchengineland.com/guide/what-is-seo" target="_blank" rel="noopener">SEO</a> or search engine optimization seems to be frequently misunderstood. It’s not some type of magic trick that will immediately take you on top of Google ranks. It actually consists of practices and norms which need to be observed.</p>
<p style="text-align: center;">==</p>
<p style="text-align: center;"><strong>When it comes to budget, you might be looking out for affordable SEO companies. Depending upon the SEO professional services they cater and experience, pricing differs. Generally speaking, SEO Projects costs anywhere between $500 to $2500 per month. Hourly rates start from $50 and more. A one-time SEO Project cost falls between $5000 – $25,000.</strong></p>
<p style="text-align: center;">==</p>
<p>Does your website never seem to move up in the search results? Are you tired of sending email after email to website owners and bloggers asking for a link, only to be ignored or told “no” after all your hard work?</p>
<p>If you’re getting tired of paying your <a href="https://kbi.marketing">SEO company</a> hourly fees for colorful reports and promises of higher rankings without any real results, you’re not alone. Every year, hundreds of thousands of businesses spend big money to buy backlinks for SEO without any results at all.</p>
<p>Whether you’re a business owner looking for better rankings for your small business website, a freelance <a href="https://kbi.marketing">SEO consultant</a> doing work for a client, or an employee at a large company interested in increasing traffic from organic search, it’s very important that you know one thing:</p>
<p><b>The reason your website isn’t moving up Google’s search engine rankings for its target keywords isn’t you. It’s that you’re spending your SEO budget on the wrong things.</b></p>
<p>If you want to fully understand how <b>SEO marketing operates</b>, keep reading below. We also further discussed its importance to your business.</p>
<h2>SEO: What Is It & how does it work?</h2>
<p><b>SEO is an organic way of driving <a href="https://webtargetedtraffic.com/">targeted traffic</a></b> to your website through Google, Bing, and Yahoo search engine results. Let’s say you search for a particular keyword in Google, your website should be on top of the first page of the search engine result. Your website will get a higher position on the result page when you optimize it more.</p>
<p>In other words, SEO is a marketing strategy that helps you improve the bulk and quality of your website’s traffic. As Google works toward ranking high-quality websites, it’s also safe to say that SEO works as a quality control for websites to make quality structure and content.</p>
<p>SEO can’t be accomplished overnight. It entails a series of steps to improve the <a href="https://webtargetedtraffic.com/yahoo-google-targeted-traffic/">rank of your website on search engines</a> and thus achieve free organic traffic flow from multiple search inquiries. By steps, we mean that you’ll notice good results once you follow every step.</p>
<p>For better understanding, let’s break down the meaning of <b>SEO in three phrases:</b></p>
<p><b>1. A marketing strategy:</b> Your marketing efforts will produce the best results if you understand SEO. An optimized website can increase organic traffic and produce leads. When writing content, make sure that it relates well to your audience.</p>
<p><b>2. A technical job:</b> Finding out the best practices of SEO is crucial if you want to get ahead with the competition. People that are experts in SEO are on demand because they bring a high return on investment (ROI).</p>
<p><b>3. An interesting subject:</b> Making very good content and producing leads is actually quite astonishing. You need to be updated with the new algorithm changes and keep up with the progress of SEO.</p>
<p>So, how do the <b>search engines rank your website?</b> They use a unique algorithm to calculate various factors, such as page speed, content quality, and mobile device accessibility. Other algorithmic factors are:</p>
<div>
<ul>
<li>Keywords</li>
<li>Website composition</li>
<li>User experience</li>
<li>URL structure of your website and pages</li>
<li>Links to other websites</li>
<li>Quality of images</li>
</ul>
</div>
<p>If you want to improve your SEO ranking, avoid using the automatically generated content. You should start making pages with original content and stop participating in link schemes. The simplest way to implement SEO is to create pages mainly for users.</p>
<h2>Why Does SEO Matter?</h2>
<ul>
<li><strong>Cost Effective</strong> – SEO has been proven to be one of the most cost effective forms of online marketing, delivering a higher return over time. Compared to outbound marketing strategies, like cold-calling, <b>SEO is an inbound strategy</b> that targets the right audience who’re actively searching for your product or service on the internet. This helps you cut down the cost of generating leads and qualified traffic.</li>
<li><strong>Increase Brand Awareness</strong>– SEO can make your brand stronger, better and well recognized. People should find you at the top of search results. <b>Getting the top spot on search engine result pages</b> can mean more exposure for your site. It also helps users link the targeted keywords to your brand. Since it’s commonly assumed that companies on the first page are credible, you can foster trust with your potential and existing customers.</li>
<li><strong>Drive Sales</strong> – Today, more sales offline are driven by research initiated on the Web. Open the flood gates and traffic keeps flowing.Whether your website is e-commerce or not, <b>SEO offers measurable results </b>that can be easily tracked. You can monitor almost each strategy aspect, including traffic, leads, and conversions. Comprehensive analytics can help you determine the demographic data and other user metrics.For e-commerce websites, SEO can help you see the routes customers take to complete a sale. It even helps you determine which keyword they used to search for your website before buying. For other websites, you can compute the value of your SEO strategy by determining the lead conversions.</li>
<li><strong>Targeted Prospects</strong> – SEO can attract targeted prospects to your website and increase conversion rates by delivering the exact solution to problems they are facing. <b>Landing on the top 5 results of the search engine page can help <a href="https://webtargetedtraffic.com/targeted-traffic/">increase targeted traffic</a></b> to your website by getting the majority of the clicks. More clicks mean more leads to sales. Your website is more likely to appear higher on the search engine page if you use relevant keywords in making title tags and meta descriptions.Actually, most people don’t go to the second page of the search engine. There’s a higher possibility that you make another search terms rather than going to the second page. According to statistics, about 75% of people never made it to the second page of search results.</li>
</ul>
</div>
</div>
<h2 class="page-title visible-md visible-lg"><a href="https://webtargetedtraffic.com/seo-google-page-one-high-quality-backlinks/">How Much Does Good SEO Cost</a>?</h2>
<p>While the benefits of good SEO are clear, the cost of accomplishing an <a href="https://webtargetedtraffic.com/product/seo-competitor-analysis/">SEO strategy</a> can vary significantly depending on the goals of the company and the type of strategy being implemented. No matter what your budget, the costs associated with promoting SEO should be viewed as an investment for your business and with any investment, you should be concerned with building the best possible ROI.</p>
<p>Choices can include hiring an SEO specialist or team internally, or contracting an SEO agency. Here are a few points to consider with each:</p>
<ul>
<li><strong>Internal Hires: </strong>Hiring an internal <a href="https://kbi.marketing">SEO specialist</a> or team will be more expensive upfront due to training costs, but if you have a larger organization or a long list of strategies to implement, this is an option that you can consider for the long term. When finding the ideal candidate, note that they should have a wide range of skills that should include: link building, technical SEO understanding, content marketing, social media know-how, and an analytical mindset. However, this can get very expensive and it is not uncommon for a veteran SEO to make over $100,000. In addition, you’ll generally need to hire a team to handle all of your SEO needs and not put all the responsibility on one employee.</li>
</ul>
<ul>
<li><strong>Content Marketing Agencies: </strong>These agencies often offer <a href="https://kbi.marketing/professional-seo-services/">SEO services</a> as an add-on to their other service offerings, but since SEO is not their primary focus, you should ensure that they have the technical know-how prior to contracting. SEO costs associated may be more expensive, because their SEO services could be bundled within content marketing packages, but this can be an excellent option if your business is looking to accomplish a variety of marketing goals concurrently.</li>
<li><strong>Dedicated SEO Firms: </strong>Firms solely focused on SEO, generally have the most industry experience as they tend to consistently use and practice the latest SEO techniques every day across different industries. Some bigger firms employ large staffs with specialists in many areas, which can help ensure that they can solve your SEO challenges.</li>
</ul>
<p>In addition, these firms often offer a variety of services and pricing options to cater to the needs of your company, such as monthly contracts, project-based contracts, and hourly consultations. This option may be better if you are handling very technical, individualized, project-based, or ongoing SEO specific needs.</p>
<h3>Monthly Retainers</h3>
<p>This is perhaps the most popular pricing model and the cost increases with the needs of your organization.</p>
<h3>– (Sub $500/mo):</h3>
<p>Most companies that work in this price range automate a lot of their link building, use overseas labor for content, and only do basic on-site technical work.</p>
<p>This might work for a local pizza shop looking to rank for their name and show up in local listing sites like Yelp and Google Local, but if your goal is to rank for a keyword that has competition, this isn’t the route you want to go.</p>
<h3>– ($1,000-$5,000/mo):</h3>
<p>Smaller companies with low to medium competition and less complex websites can usually get by with paying this amount, but should understand that prices at the lower end of this scale could indicate inexperience or a lack of proven results. SEO requires consistent quality content creation, <strong>high-quality link building</strong>, and a strong focus on optimizing conversions, usability, and accessibility; it’s difficult to find all of these services, correctly performed, at the lower end of this scale unless you are working with an agency that has been in business for a while and knows how to produce quality at scale. Hiring a smaller company or individual at this rate can also be effective, but there are usually tradeoffs with quality or the amount of work that can be done every month, and it can be very difficult to find and vet those individuals.</p>
<h3>– ($5,000-$10,000+/mo):</h3>
<p>In this price point, you can expect to find more established SEO companies with a proven track record of success in competitive markets. This price point can often give your company access to a dedicated SEO team that employs professional copy editors, content managers, conversion specialists, web development experts, link outreach specialists, account executives, and analytics experts that will ensure success and give you the support you need.</p>
<h3>– ($10,000-$20,000+/mo):</h3>
<p>Companies with ambitious goals tend to work at this level with an SEO partner that manages the entire process from start to finish. Not only does your business get access to a senior SEO team at this budget, but this investment is likely to drive substantial results since the entire project is well-funded, providing more opportunities for your search partner to perform.</p>
<p>If the market you are trying to dominate has lots of <a href="https://kbi.marketing/product/competitor-analysis-service/">competition</a>, you can expect to make this type of investment for at least the first year or two. In fact, it’s not uncommon for companies to spend well over $100,000 a month on SEO if they are targeting the most lucrative keyword spaces.</p>
<h3>À La Carte and Fixed Price Contracts (Contract Dependent):</h3>
<p>Your SEO needs will vary depending on where you are with SEO today, the size of your site, your competition, and your goals. Contracted services include: link profile audits ($2500-$7500) or higher depending on size of link profile, SEO/Website Audits ($1000-$3000) or higher depending on the size of the site and the depth of the audit, link building ($250-$2000 per link) depending on the quality and the tactic, per page optimization and implementation ($100-$250), and copywriting ($0.75-$1.00/word).</p>
<p>For example, if you have a solid strategist on staff and the resources for excellent copywriting and content, but your technical and link building capabilities are lacking, hiring an à la carte service may be the most effective solution.</p>
<h3>Hourly Consultation ($100-$300/hr):</h3>
<p>If you are considering working with an SEO consultant, you should expect to spend over $100 an hour for a professional worth your time that can generate results for your business. Certainly this price point will vary on the competitiveness of your market, but you should be wary of any consultant that seems “too good to be true.”</p>
<p>Remember, working with an SEO specialist is an investment and you shouldn’t cut corners, look for a consultant with a proven track record and attention to deliver the performance that you need. There are cheaper consultants out there, but they tend to be much less experienced and will likely take longer to get results, if they ever do.</p>
<h3>Employee Costs ($50-120k+/yr):</h3>
<p>Your organization may have ongoing needs that require specific attention that can only be handled internally, in this occasion, hiring an SEO strategist or manager may be the best option. SEO employee salaries, not unlike other salaries, range primarily on experience level and geographic location.</p>
<p>For example, an SEO director for a large tech company in San Francisco can make upwards of $200,000 a year. To get a better idea of what you should pay, search for SEO specialists using career sites such as <a href="http://www.indeed.com/salary" target="_blank" rel="noopener noreferrer" data-wpel-link="external">Indeed</a> or <a href="http://www.glassdoor.com/Salaries/index.htm" target="_blank" rel="noopener noreferrer" data-wpel-link="external">Glassdoor</a> for your specific area.</p>
<p>Some of these solutions may not fit within your budget or be correct for every business, but remember that any options you choose should generate results based on your goals and over time produce a positive ROI.</p>
<p>Keep in mind the caveats that we mentioned above. In many cases it makes sense to have an SEO or marketing manager on staff, but if your goals are hefty, you can expect that your manager is going to need to outsource some of the work. That is especially true with Web copy and link building, since those tasks tend to be very specialized and time consuming.</p>
<h2><a href="https://webtargetedtraffic.com/product/increase-domain-rating-ahrefs-dr-0-to-50/">How Much Does Link Building Cost</a>?</h2>
<p>Authority is a pillar of <a href="https://kbi.marketing/seo-campaign-management/">search engine optimization strategy</a> and high-quality links give your site authority. While link building will likely be a part of the retainer model as we discussed above, we are frequently asked how much link building costs on its own. So let’s explore!</p>
<p>Like with retainers and hourly models, there is no precise answer to how much you’ll pay. Your overall investment depends on your industry, competitiveness, history and how fast you want to grow. This will all inform how many links you’ll need monthly.</p>
<p>Ok, so how much does a link cost then, you’re probably asking yourself.</p>
<p>You can find in-content, off-page links for $5 all the way up to $1,000 per link. So just go with the cheapest, right? Wrong! Links, even of the same domain authority (DA) aren’t apples-to-apples.</p>
<p>Here’s generally what you can expect from different pricing tiers:</p>
<ul>
<li><strong>$5 – $100 per link<br />
</strong>Run, do not walk, away. Good link building requires manual outreach, which requires a ton of time. Someone charging cheap prices is either scamming you completely or tapping into a private blog network (PBN), which can lead to a penalty. Expertise is also a concern at this level — even if they do manual outreach and avoid PBNs, it’s easy for an inexperienced link builder to make a mistake, like over-optimizing keywords.</li>
<li><strong>$101 – $250 per link<br />
</strong>Be wary of link quality at this price range. Smart scammers will set their prices slightly higher, but still post to PBNs. That’s not to say everyone falling in this range is intentionally reckless or scamming you. However, it’s important to realize that at this price range, they’re not likely taking the time to create a strategy, monitor uptimes and track real results. They’re also likely putting you on lower quality sites.</li>
<li><strong>$251 – $500 per link<br />
</strong>Now we’re talking! But don’t just jump on board because they’re charging enough to seem reputable. You should be looking for a company that creates a custom strategy for you, does manual outreach, uses a variety of tactics, avoids PBNs, guarantees uptimes and provides you with reports on real results. Yes, this is a huge range, but that’s for a good reason. Natural-looking backlink profiles have sites with a range of DAs, and higher DAs require more effort to earn.</li>
<li><strong>$501+ per link<br />
</strong>At this price, you should expect the highest DAs, such as media placements, from a reputable company with all the elements discussed in the previous tier.</li>
</ul>
<h2><strong>Avoid Shortcuts. Hiring the Right People for the Job</strong></h2>
<p>Quit asking “how effective is low-cost SEO service?” Rather, ask yourself how you can maximize your SEO efforts to improve ranking and website visibility. Yes, this may entail time and money; however, in the long run, it’s all going to pay off.</p>
<p><strong>Think about the time and money you will be wasting when you take shortcuts. </strong> Imagine all that money and time going down the drain because Panda and Google Penguin have blocked your website.</p>
<p>Look for experienced SEO gurus who will be with you for the long haul; SEO, as well as social media efforts, takes time. Apart from that, there may be revisions, improvisations, and additions in the future.</p>
<p>Ideally, SEO experts have had extensive experience in keyword generation, Google Analytics, web development, and social media labor.</p>
<p>Be wary of SEO amateurs who offer thousands of social media followers overnight. They may not be able to establish and communicate the brand that your company has. Followers are gained through effective and meaning strategies, such as having quality posts, addressing questions, attending to complaints, and eliciting feedback. There are other social media strategies, too, like contests, which would need a trusted administrator.</p>
<p>Imagine how much more it would cost you to redeem your website reputation. Now, that is going to be more costly compared to investing on good SEO tools and reliable professionals to handle the job for you, don’t you think?</p>
<div class="wpb_text_column wpb_content_element">
<div class="wpb_wrapper">
<h2 style="text-align: center;">Are We A Good Fit?</h2>
</div>
</div>
<hr class="vertical-space1" />
<div class="wpb_text_column wpb_content_element vc_custom_1586025004151">
<div class="wpb_wrapper">
<p>No matter what stage your company is at, working with growth marketing consultants can help you improve your customer acquisition strategy and grow revenue with performance-based digital marketing services. Our marketing consulting pricing starts at $700/month and is fully customizable to your company’s needs.</p>
</div>
</div>
<h2>Our Technical SEO Services Includes:</h2>
<ul>
<li>Keyword Research</li>
<li>Web Presence Assessment</li>
<li>Page Title & Metadata Tag Development</li>
<li>Paragraph Headings & Content Optimization</li>
<li>Image File Name & ALT Attribute Planning</li>
<li>Internal Link Building</li>
<li>And more…</li>
</ul>
<h2>Our Off-Page SEO Services Includes:</h2>
<ul>
<li>External link analysis</li>
<li>Competitive Research</li>
<li>Link Building</li>
<li>Digital Marketing</li>
<li>Pay-Per-Click Marketing</li>
<li>Social Media Marketing</li>
<li>And much more…</li>
</ul>
<p>Whether you’re in need of <strong>local Search Engine Optimization (SEO) services</strong> or have a nationwide target market, we will provide the optimal mix of <strong> SEO services.</strong> Through this process we can help you gain a much-needed advantage over your competition.</p>
<p>The first step toward building a dominant web presence is ranking well for the keyword terms your prospective customers use in finding you in major search engines like Google, Yahoo! and Bing. From technical SEO optimization for your website to keyword and competitive research to link building, <strong>1-stSEO</strong> can help you implement a comprehensive SEO and digital marketing strategy that will help you outrank your competitors in the search results.</p>
<h2>Customized SEO Services For YOUR Small Business</h2>
<p>At <strong>1-stSEO</strong>, we don’t offer cookie-cutter SEO packages. Every business is unique. The <strong>SEO services</strong> we provide are specifically designed to meet the needs of your business and help you better target your prospective customers online.</p>
<p>What works for a business in one niche may not work for a business in another. The strategy for targeting a local market differs greatly from the strategy for targeting a nationwide market.</p>
<p>That’s why we create a customized <strong>SEO</strong> strategy based on the needs of your business, your target audience, your business goals and your budget. Our goal is to provide you with <strong>affordable search engine optimization services</strong> that offer you the best possible ROI without breaking the bank in the process.</p>
<p>SEO is an investment, not just a business cost. Our <strong>affordable SEO services </strong>that are customized to your business needs can help you find the solutions that will contribute to your success now and in the future.</p>
<p>Our commitment to truly understanding the ins & outs of your business makes 1-stSEO different. There are a lot of companies offering <strong>SEO services</strong> that don’t. That lack of understanding results in myopic and one-dimensional task-based SEO solutions that ultimately do little to impact their clients’ bottom line revenues.</p>
<p>We will understand your “big picture” and actively work with you to help grow your business through the services we provide. We don’t just “do SEO.”</p>
<div class="heading-title-wrapper w-clearfix">
<h2 class="section-heading center white">How Do We Help you Rank?</h2>
</div>
<div class="col-m2">
<div class="content-pair-text" data-w-id="15c5dcc1-1cd8-c2f5-6419-2853158d6703">
<h3 class="icon-features-heading white left">Our approach is constantly change for incremental gains</h3>
<ul class="icon-feature-list w-list-unstyled" role="list">
<li class="icon-feature-list-item">
<div class="icon-feature-horizontal">
<div class="icon-feature-content">
<h4 class="col-text-heading white">Buyer Intent Keywords</h4>
<p class="paragraph-white">Our SEO marketing agency analyzes and audits the top pages in search engines, identify the theme keyword used on their content, and use those theme keywords again search result with the high percentage of ESSENTIAL theme words.</p>
</div>
</div>
</li>
<li>
<div class="icon-feature-horizontal">
<div class="icon-feature-content">
<h4 class="col-text-heading white">Meaningful Metrics</h4>
<p class="paragraph-white">If you can’t measure it, you can’t improve it. We customize a state-of-the-art digital dashboard to monitor our marketing campaigns to see organic search traffic and online marketing efforts.</p>
</div>
</div>
</li>
<li>
<div class="icon-feature-horizontal">
<div class="icon-feature-content">
<h4 class="col-text-heading white">Connection with your sales</h4>
<p class="paragraph-white">Our digital marketing initiatives take feedback from your sales efforts. Our strategy keeps improving as we fine-tune tactics to meet your goals and decrease the cost overtime on the pay per click.</p>
</div>
</div>
</li>
</ul>
</div>
</div>
<h2>Professional SEO Services & Proven SEO Strategies</h2>
<p>We’ve helped many small businesses reach many goals, from improving their search engine rankings for a variety of target terms to improving conversion rates and increasing sales revenues.</p>
<p>No matter what your small business goals are, we can help you achieve them by developing and executing a targeted strategy to help you build a strong web presence through proven SEO techniques, digital marketing, email marketing pay-per-click advertising and social media efforts that build trust with the search engines and prospective customers alike.</p>
<p class="vc_custom_heading vc_custom_1586796472331"><strong>We deliver increased organic traffic from search engines with proven and stable methods resulting in more customers to your business.</strong></p>
<p><strong><a href="https://www.1-stseo.com/contact/">Contact us today</a>! We look forward to helping your business grow.</strong></p>
<h3>Why Our SEO Services</h3>
<p>We provide more tools and more support to help deliver better SEO and faster results. We own our technology and have designed a platform that’s easier to work with. Our SEO services are completed in-house by our own team of search engine experts. Our clients love working with 1-stSEO because we offer complete transparency. Not only will you get results, you will also learn how we do it. <strong>We don’t just provide you suggestions, we do everything at our end.</strong></p><p>The post <a href="https://www.1-stseo.com/seo-pricing-how-much-money-should-you-spend-each-month/">SEO Pricing: How Much Money Should You Spend Each Month?</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></content:encoded>
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<title>1-stSEO.com: Professional SEO Services with Proven SEO Strategies</title>
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<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Tue, 30 Mar 2021 17:36:03 +0000</pubDate>
<category><![CDATA[SEO Link Building]]></category>
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<category><![CDATA[affordable SEO services]]></category>
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<description><![CDATA[<p>The online business world is competitive and getting more competitive every day. In order to consistently succeed in the online world you need professional SEO services that take into account all of the factors that impact your business’s web presence. From choosing the right target keywords, to building an effective linking strategy, to developing a […]</p>
<p>The post <a href="https://www.1-stseo.com/1-stseo-com-professional-seo-services-with-proven-seo-strategies/">1-stSEO.com: Professional SEO Services with Proven SEO Strategies</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></description>
<content:encoded><![CDATA[<p>The online business world is competitive and getting more competitive every day. In order to consistently succeed in the online world you need <a href="https://www.1-stseo.com/professional-seo-services/"><strong>professional SEO services</strong></a> that take into account all of the factors that impact your business’s <strong>web presence</strong>.</p>
<p>From choosing the right target keywords, to building an effective linking strategy, to developing a robust set of page titles and image tags, to keeping up with the frequents changes from Google, Bing and other search engines, the benefits of a successful <a href="https://www.1-stseo.com/professional-seo-services/">SEO strategy</a> adds up to more than a sum of the individual parts. At <strong>1-stSEO</strong>, we understand that. And we’ll help you better understand what that means and how it relates to growing your business. Without any baffling geek-speak.</p>
<p>As SEO has evolved our services have continued to keep pace with the rapid changes of the online world. From the importance of on-page content and business blogging to digital marketing, social media, online advertising and content marketing we understand how the pieces fit together and the potential impact on your business web presence.</p>
<p>An important part of the solutions we offer is our top SEO Services. This service provides a good starting point for getting a 360-degree view of the complete web presence of your business and the performance of your website. This service is available as a one-time, standalone service or as an integral part of an overall SEO strategy.</p>
<h2>Our Technical SEO Services Includes:</h2>
<ul>
<li>Keyword Research</li>
<li>Web Presence Assessment</li>
<li>Page Title & Metadata Tag Development</li>
<li>Paragraph Headings & Content Optimization</li>
<li>Image File Name & ALT Attribute Planning</li>
<li>Internal Link Building</li>
<li>And more…</li>
</ul>
<h2>Our Off-Page SEO Services Includes:</h2>
<ul>
<li>External link analysis</li>
<li>Competitive Research</li>
<li>Link Building</li>
<li>Digital Marketing</li>
<li>Pay-Per-Click Marketing</li>
<li>Social Media Marketing</li>
<li>And much more…</li>
</ul>
<p>Whether you’re in need of <strong>local Search Engine Optimization (SEO) services</strong> or have a nationwide target market, we will provide the optimal mix of <strong> SEO services.</strong> Through this process we can help you gain a much-needed advantage over your competition.</p>
<p>The first step toward building a dominant web presence is ranking well for the keyword terms your prospective customers use in finding you in major search engines like Google, Yahoo! and Bing. From technical SEO optimization for your website to keyword and competitive research to link building, <strong>1-stSEO</strong> can help you implement a comprehensive SEO and digital marketing strategy that will help you outrank your competitors in the search results.</p>
<h2>Customized SEO Services For YOUR Small Business</h2>
<p>At Web Presence Solutions, we don’t offer cookie-cutter SEO packages. Every business is unique. The <strong>SEO services</strong> we provide are specifically designed to meet the needs of your business and help you better target your prospective customers online.</p>
<p>What works for a business in one niche may not work for a business in another. The strategy for targeting a local market differs greatly from the strategy for targeting a nationwide market.</p>
<p>That’s why we create a customized <strong>SEO</strong> strategy based on the needs of your business, your target audience, your business goals and your budget. Our goal is to provide you with <strong>affordable <a href="https://www.1-stseo.com/professional-seo-services/">search engine optimization services</a></strong> that offer you the best possible ROI without breaking the bank in the process.</p>
<p>SEO is an investment, not just a business cost. Our <strong>affordable SEO services </strong>that are customized to your business needs can help you find the solutions that will contribute to your success now and in the future.</p>
<p>Our commitment to truly understanding the ins & outs of your business makes your Web Presence Solutions different. There are a lot of companies offering <strong>SEO services</strong> that don’t. That lack of understanding results in myopic and one-dimensional task-based SEO solutions that ultimately do little to impact their clients’ bottom line revenues.</p>
<p>We will understand your “big picture” and actively work with you to help grow your business through the services we provide. We don’t just “do SEO.”</p>
<h2>Professional SEO Services & Proven SEO Strategies</h2>
<p>We’ve helped many small businesses reach many goals, from improving their search engine rankings for a variety of target terms to improving conversion rates and increasing sales revenues.</p>
<p>No matter what your small business goals are, we can help you achieve them by developing and executing a targeted strategy to help you build a strong web presence through proven SEO techniques, digital marketing, email marketing pay-per-click advertising and social media efforts that build trust with the search engines and prospective customers alike.</p>
<p>Contact <strong>1-stSEO</strong> today! We look forward to helping your business grow.</p><p>The post <a href="https://www.1-stseo.com/1-stseo-com-professional-seo-services-with-proven-seo-strategies/">1-stSEO.com: Professional SEO Services with Proven SEO Strategies</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></content:encoded>
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<title>SEO, SEA, SMO, SEM: Reach your audience in new ways</title>
<link>https://www.1-stseo.com/seo-sea-smo-sem-reach-your-audience-in-new-ways/</link>
<comments>https://www.1-stseo.com/seo-sea-smo-sem-reach-your-audience-in-new-ways/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Mon, 29 Mar 2021 16:15:17 +0000</pubDate>
<category><![CDATA[Conversion Optimization]]></category>
<category><![CDATA[Pay Per Click Sources]]></category>
<category><![CDATA[Search Engine Advertising]]></category>
<category><![CDATA[Search Engine Marketing]]></category>
<category><![CDATA[Seo News]]></category>
<category><![CDATA[SEO Strategy]]></category>
<category><![CDATA[Social Media Marketing]]></category>
<category><![CDATA[StartUp SEO]]></category>
<category><![CDATA[SEA]]></category>
<category><![CDATA[SEM]]></category>
<category><![CDATA[SEO]]></category>
<category><![CDATA[SMO]]></category>
<guid isPermaLink="false">https://www.1-stseo.com/?p=1102</guid>
<description><![CDATA[<p>Most entrepreneurs know SEO. However, do you know what SEM and SEA are? Should we work even harder in that field? Are there more actions that require time and effort, or can we still focus on our core business? Fortunately, the latter is true. The difference is not that big in practice, and I will […]</p>
<p>The post <a href="https://www.1-stseo.com/seo-sea-smo-sem-reach-your-audience-in-new-ways/">SEO, SEA, SMO, SEM: Reach your audience in new ways</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></description>
<content:encoded><![CDATA[<p>Most entrepreneurs know SEO. However, do you know what SEM and SEA are? Should we work even harder in that field? Are there more actions that require time and effort, or can we still focus on our core business?</p>
<p>Fortunately, the latter is true. The difference is not that big in practice, and I will explain that in this blog. In my research, I have also found a difference in how marketers view SEO and SEA. One says SEA is better than SEO, and one says you should invest in both. I will summarize their views, so you can get a better perspective and decide for yourself.</p>
<p><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-1103" src="https://www.1-stseo.com/wp-content/uploads/2021/03/1sem-seo-sea-smo.jpg" alt="sem vs seo vs sea vs smo" width="950" height="350" srcset="https://www.1-stseo.com/wp-content/uploads/2021/03/1sem-seo-sea-smo.jpg 950w, https://www.1-stseo.com/wp-content/uploads/2021/03/1sem-seo-sea-smo-300x111.jpg 300w, https://www.1-stseo.com/wp-content/uploads/2021/03/1sem-seo-sea-smo-768x283.jpg 768w, https://www.1-stseo.com/wp-content/uploads/2021/03/1sem-seo-sea-smo-600x221.jpg 600w" sizes="(max-width: 950px) 100vw, 950px" /></p>
<h2>Two basic ways of showing up in search engines</h2>
<p>In order to understand the concepts, you must remember that there are two basic ways to show up in search results.Danny Sullivan explains them:</p>
<ol>
<li>Editorial/Organic/Natural Listings: Any good search engine has “editorial” or “organic” or “natural” listings, which are listings that appear without anyone paying for them. They are provided as a core product of that search engine, in the same way that a newspaper has a core product of writing stories about topics it believes are of interest to its readers, rather than to its advertisers.</li>
<li>Paid Search/CPC/PPC Listings: Search engines also have paid search ads, sometimes referred to as “CPC” or “PPC” listings. Those acronyms come from the way advertisers are charged for these ads, on a Cost-Per-Click or Pay-Per-Click basis. If you pay, you are listed. When you stop paying, your listing goes away. Similar to newspapers, these ads typically appear alongside — but separate from — editorial content. They are also not supposed to influence the editorial coverage.</li>
</ol>
<h2>SEO, SEM, and SEA – What do they mean?</h2>
<p>Here, I explain the terms SEO, SEM, and SEA using Danny Sullivan’s blog and a blog by SEO Reloaded.</p>
<h3><strong>SEO (search engine optimization)</strong></h3>
<p>SEO has been the term used for gaining natural listings as well as for people or companies who do such work. SEO is an acceptable practice that search engines actively encourage. In the search world, SEO is equal to PR in the “real” world. Good SEO cannot guarantee good search engine “coverage,” any more than good PR can guarantee a favorable newspaper article. Nevertheless, it can increase the odds, if done within acceptable boundaries.</p>
<h3><strong>SEA (search engine advertising)</strong></h3>
<p>SEA is a technique of gaining traffic to a website through paid advertising like Google Adwords or PPC (Pay-per-Click advertising).</p>
<h3><strong>SEM (search engine marketing)</strong></h3>
<p>SEM is a powerful advertising channel. It is a technique of diverting more traffic towards the website by increasing the rank of the website on popular search engines like Google, Bing, Yahoo etc. SEM is also called Search Marketing. It can be done in two ways; by getting traffic to the website with the help of SEO and by getting traffic with the help of SEA.</p>
<p>Please note that in his blog, Sullivan uses the term ‘paid search’ instead of SEA. In fact, many marketers do so. Even worse, some marketers use the term SEM when they, in fact, mean SEA. This is all very confusing, I admit. All you have to remember is SEM includes both SEO and SEA. In the two perspectives described below, I have substituted their use of SEM with SEA, as the authors were, in fact, discussing paid search results versus organic search results.</p>
<h2>Perspective 1: Invest in both SEA and SEO</h2>
<p>According to <a title="http://www.julienrio.com/marketing/english/invest-seo-sem-online-strategy-comparison" href="http://www.julienrio.com/marketing/english/invest-seo-sem-online-strategy-comparison" target="_blank" rel="noopener">Julien Rio</a>, you should invest in both SEA and SEO. SEA has three major characteristics: it is paid, quickly efficient, and short term.</p>
<ol>
<li>Paid, because the concept is always to get people to give you visibility and traffic against payment.</li>
<li>Quickly efficient, because you do not need to build up a strategy: in exchange for your payment, your partner will provide you with immediate visibility that shall quickly translate into extra traffic and conversions*.</li>
<li>Short term, because unfortunately, your SEM efforts will have an impact as long as your budget lasts. When stopping your campaign, its effect will almost instantly vanish.</li>
</ol>
<p>*Be careful: quickly efficient does not mean “instant miracle”. Even though you should see an increase in traffic within a few hours, it might take longer to get extra conversions. SEA is all about optimization, trial, and error: you will need to optimize your campaigns and reassign your budget based on results. You will need to reconsider the platforms you use for advertising, the message you send and the audience you reach. Do not expect overnight success simply because you paid for it!</p>
<h3>SEO has three major characteristics</h3>
<p>Rio then explains that SEO has three major characteristics: time-consuming, slow to show results, and long-term.</p>
<ol>
<li>Time-consuming, because even though the first audit and round of improvements should be fairly easy, it will take a lot of efforts to start building backlinks and effective partnerships that will bring you the traffic you need.</li>
<li>Slow to show results, because it takes time for Google to revise your website, notice the improvements and act accordingly. It might take up to 6 months to see the results of your efforts. Just make sure you do not fall for “easy quick fixes” that usually only get you blacklisted!</li>
<li>Long term, because all you do today will have an impact in the long term. If you improve your website, create backlinks and generate content, Google will notice it and give you a better organic ranking, even long after you stopped improving your site.</li>
</ol>
<h2>Both</h2>
<p>Therefore, according to Rio, you should have a continuous SEO strategy running in the background. Never stop it. You might want to invest more or less time in it based on your resources but keep running it: it will always be beneficial in the end. Do not get discouraged if you see no immediate results.</p>
<p>SEA should be more of an “on-need” strategy. You could constantly run it to improve your results but ultimately it is more an “on-demand” strategy to help you boost your results when needed. However, keep in mind that SEA is also about campaign optimization. Do not completely cut it or change your budget entirely from one day to the other: that biases your results and makes the analysis less reliable.</p>
<h2>Perspective 2: Four reasons why SEA is better than SEO</h2>
<p><a title="http://www.fastcompany.com/3029081/4-reasons-why-sem-is-better-than-seo" href="http://www.fastcompany.com/3029081/4-reasons-why-sem-is-better-than-seo" target="_blank" rel="noopener">David T. Scott</a>, however, argues that search engines have become too complex and that you should, therefore, focus more on SEA: “What SEO is justifiably famous for is its ability to convince the search engines that your webpage is the most relevant one for the keywords being searched. For years, strong SEO has been every marketer’s go-to tactic. However, even while you have grown more adept, search engines have grown increasingly complex. These days, you cannot just optimize and sit back. SEA should already be in your bag of tricks. It is more accountable because sites like Google offer in-depth data about the performance of your ads. “</p>
<h3>Four reasons why SEA should be a part of your future marketing campaigns</h3>
<p>Scott offers four reasons why SEA should be a part of your future marketing campaigns:</p>
<h4><strong>SEO is unpredictable</strong>.</h4>
<p>The reason SEO is not ideal for lead generation is that its primary function is to increase your website’s ranking in “natural search” results. That means it is unreliable—the placement of your website is largely out of your control. You can work on SEO for months, and your site may still not get the “natural search” traffic you want. Search engines one-up you by constantly changing their algorithms to ensure that search results aren’t being fixed or manipulated by savvy marketers, which makes SEO a bit of a cat-and-mouse game. SEA, on the other hand, is firmly within your control as you choose the keywords and pay for the ads.</p>
<h4><strong>Leads via SEO are not so clear-cut</strong>.</h4>
<p>It is difficult to quantify SEO as a lead-generation tool because you cannot be sure how many leads actually came from your SEO efforts. For example, suppose someone visits your website and signs up as a lead. How do you tell whether that person found you cold on a search engine, or if he or she searched for your site after hearing about your company from a friend? Perhaps a combination of these factors led the person to visit your site. Measuring the number of leads you get from SEA, on the other hand, is much more straightforward.</p>
<h4><strong>Finishing second place is fine with SEA</strong>.</h4>
<p>SEA is one of the few areas where finishing second place or even third place can be just as beneficial as finishing first. For example, say you have an ad on Google. After a week, your ad is consistently showing up in search results in the second or third position when using the keywords you have chosen. If so, you may be compelled to bid extra money just to gain that top spot. The fact is, search engine users will often consider clicking on the second- or third-position ads in search results just as seriously as they would consider the first-position ads.</p>
<h4><strong>With SEA, the best ad wins</strong>.</h4>
<p>An SEA ad hinges, more or less, on how well it is written. Other factors include how good the offer or call-to-action is to the customer looking for that product or service. You can tweak all of those things to fit the customer you want, and then vary it up depending on the leads you get. You get more control, and more options, than you do with SEO.</p>
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<h2 class="elementor-heading-title elementor-size-default">SEO – SEARCH ENGINE OPTIMIZATION</h2>
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<p>Generally, SEO is the set of techniques and strategies that allow a website to be more visible to the public that is looking up information on specific contents, products and services on free search engines.</p>
<p>In more details, SEO comprehends on-page operations, that is the optimization of website texts and codes, and off-page ones, which is anything that ease the diffusion of your links on other websites, increasing the web reputation and web authority.</p>
<p>Mistakenly, Google defines SEO as a method that both saves time and increase the notoriety of your website. Instead, experts have assured that SEO definitely improves the quantity of any website, but only if combined with other mechanisms which are necessary to the creation of a good website, such as design and link-building. Given that it is a point of meeting of many essential actors, SEO cannot shorten the time of realization of a good website.</p>
<p>SEO is a fundamental marketing instrument which allows to intercept interested individuals on one specific argument, product or service and attract them on a determined website in the very moment they express their need through a web research and, then, satisfy them. In other words, SEO is a magnet with that attracts all targets through the organic search engine results.</p>
<p>However, SEO is not the only strategy adopted to maximize website in marketing. For this reason, it is necessary to understand the differences with other existing instruments.</p>
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<h2 class="elementor-heading-title elementor-size-default">SEA – SEARCH ENGINE ADVERTISING</h2>
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<p>SEA is the set of techniques used to optimize your campaigns on Google Adwords (online advertising service that allows to insert advertisements in Google pages).</p>
<p>In other words, SEA comprehends all the paid advertising announcements that you find in the search engines and on partner websites.</p>
<p>Anglophones countries refers to the same concept with the acronym PPC (Pay per Click), where in Italy it is considered as a synonym of SEA.</p>
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<h2 class="elementor-heading-title elementor-size-default">SMO – SOCIAL MEDIA OPTIMIZATION</h2>
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<p>Why is SMO important?</p>
<p>Because in the last years social media have assumed a fundamental role for the success of advertising campaigns and for the SEO.</p>
<p>This is why it is important to create contents with different formats, meant to be published in various social media channels, such as Facebook, Instagram and YouTube. If well done, these contents can generate interest and increase the access fluxes into the main website.</p>
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<h2 class="elementor-heading-title elementor-size-default">SEM – SEARCH ENGINE MARKETING</h2>
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<p>Generally, SEM comprehends all the techniques and search strategies whose purpose is is to place the website to the first position, both organically and with PPC campaigns.</p>
<p>Consequentially, SEM contains SEO, SEA and SMO, or it pays to have their own advertisement appearing to the targets looking up specific keywords.</p>
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<h2 class="elementor-heading-title elementor-size-default">THE DIFFERENCES BETWEEN SEO AND SEM</h2>
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<p>So, SEM differs from SEO because it pays to see appearing its contents on Google first page, method that does not require a high web reputation.</p>
<p>SEO strategies are always a good opportunity to build solid bases for your website for free, increasing its notoriety.</p>
<p>On the other hand, SEM helps to increase more quickly both the reputation of your brand and the customers catch. SEM can result to be quite useful when advertising items on sale and special offers.</p>
<p>It is not necessary to apply both, but combined they have many more benefits than alone.</p>
<h2>Search Engine Marketing (SEM):</h2>
<p>Search Engine Marketing (SEM) is basically the science and art of getting targeted traffic (free and paid) to your website from search engine like Google, Yahoo, Bing or other search engine networks.</p>
<p>Search engine marketing can also defined as a form of internet marketing that involves the promotion of websites by increasing their visibility in the search engine networks through all the activities that bring the free targeted traffic from search engine networks (Search Engine Optimization) and all the activities that bring the paid targeted traffic from search engine networks (Search Engine Advertising)</p>
<p><span class="hljs-function">Search Engine <span class="hljs-title">Marketing</span> (<span class="hljs-params">SEM</span>) </span>= <span class="hljs-function">Search Engine <span class="hljs-title">Optimization</span> (<span class="hljs-params">SEO</span>) + Search Engine <span class="hljs-title">Advertising</span> (<span class="hljs-params">SEA</span>)</span></p>
<h2>Search Engine Optimization (SEO):</h2>
<p>Whenever you type a query (Keyword) <span class="hljs-keyword">in</span> any search engine <span class="hljs-keyword">and</span> hit the <span class="hljs-string">“search”</span> button you get a list <span class="hljs-keyword">of</span> web results called organic (unpaid <span class="hljs-keyword">or</span> natural <span class="hljs-keyword">or</span> free <span class="hljs-keyword">or</span> algorithmic) search results which contain that query term. Users normally tend to visit the websites that are at the top.</p>
<p><span class="hljs-function">Search Engine <span class="hljs-title">Optimization</span> <span class="hljs-params">(SEO)</span> </span>= Activities That Bring Free Traffic From Search Engines</p>
<h2>Search Engine Advertising (SEA):</h2>
<p>Search Engine Advertising (SEA) means advertising via search engines. You have two options to advertise via search engines in which the first option is to place your ad on search engine result pages (SERPs) and other is option is to place your ad on the display network of search engines.</p>
<p><span class="hljs-function">Search Engine <span class="hljs-title">Advertising</span> <span class="hljs-params">(SEA)</span> </span>= Activities That Bring Paid Traffic From Search Engines</p>
<h2>Social Media Marketing (SMM):</h2>
<p>Social Media Marketing (SMM) is getting targeted traffic (free and paid) to your website from Facebook, Twitter, LinkedIn, YouTube, Google+ or other social media networks.</p>
<p>It’s promotion of websites by increasing their visibility in the social media networks through all the activities that bring the free targeted traffic from social media networks (Social Media Optimization) and all the activities that bring the paid targeted traffic from social media networks (Social Media Advertising).</p>
<p><span class="hljs-function">Social Media <span class="hljs-title">Marketing</span> (<span class="hljs-params">SMM</span>) </span>= <span class="hljs-function">Social Media <span class="hljs-title">Optimization</span> (<span class="hljs-params">SMO</span>) + Social Media <span class="hljs-title">Advertising</span> (<span class="hljs-params">SMA</span>)</span></p>
<h2>Social Media Optimization (SMO):</h2>
<p>Social Media Optimization (SMO) is getting free targeted traffic to your website from Facebook, Twitter, LinkedIn, YouTube, Google+ or other social media networks through various social activities like blogging, posting status updates on social media profiles, participation indiscussion groups, social bookmarking, virals, online reputation management, user rating/polling, user feedback, RSS feeds, sharing buttons, use of video/photo sharing sites and many more.</p>
<p><span class="hljs-function">Social Media <span class="hljs-title">Optimization</span> <span class="hljs-params">(SMO)</span> </span>= Activities That Bring Free Traffic From Social Media</p>
<h2>Social Media Advertising (SMA):</h2>
<p>Social Media Advertising (SMA) means advertising via social media. Having ads that appear on Facebook, Twitter, LinkedIn, YouTube and other social media sites that are promoting any brand, product or service. These ads are served by social media advertising platforms where advertisers pay money for showing their ads on social media network pages which are based on various payment models.</p>
<p><span class="hljs-function">Social Media <span class="hljs-title">Advertising</span> <span class="hljs-params">(SMA)</span> </span>= Activities That Bring Paid Traffic From Social Media (SMA) + All Other Online <span class="hljs-attribute">Display</span> Advertising Channels</p>
</div>
</div>
</div><p>The post <a href="https://www.1-stseo.com/seo-sea-smo-sem-reach-your-audience-in-new-ways/">SEO, SEA, SMO, SEM: Reach your audience in new ways</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></content:encoded>
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<title>Professional Ecommerce SEO Services That Get First-Page Rankings</title>
<link>https://www.1-stseo.com/professional-ecommerce-seo-services-that-get-first-page-rankings/</link>
<comments>https://www.1-stseo.com/professional-ecommerce-seo-services-that-get-first-page-rankings/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sun, 28 Mar 2021 17:38:02 +0000</pubDate>
<category><![CDATA[E-Commerce SEO]]></category>
<category><![CDATA[Google Traffic Audit]]></category>
<category><![CDATA[Search Engine Advertising]]></category>
<category><![CDATA[Search Engine Marketing]]></category>
<category><![CDATA[SEO Link Building]]></category>
<category><![CDATA[advanced ecommerce SEO services]]></category>
<category><![CDATA[ecommerce marketing strategies]]></category>
<category><![CDATA[Ecommerce SEO Audit]]></category>
<category><![CDATA[Ecommerce SEO Services]]></category>
<category><![CDATA[off-page SEO strategies]]></category>
<category><![CDATA[SEO best practices]]></category>
<guid isPermaLink="false">https://www.1-stseo.com/?p=986</guid>
<description><![CDATA[<p>For an ecommerce company, SEO is the low-cost marketing path to increased sales and long-term profitability. But with so much competition, squeezing yourself onto that first search engine results page can feel nearly impossible. Our agency can help you rise above your competitors with advanced ecommerce SEO services. We’re always on top of the leading, […]</p>
<p>The post <a href="https://www.1-stseo.com/professional-ecommerce-seo-services-that-get-first-page-rankings/">Professional Ecommerce SEO Services That Get First-Page Rankings</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></description>
<content:encoded><![CDATA[<p>For an <a href="https://www.1-stseo.com/product/ecommerce-seo-service/">ecommerce company</a>, SEO is the low-cost marketing path to increased sales and long-term profitability. But with so much competition, squeezing yourself onto that first search engine results page can feel nearly impossible.</p>
<p>Our agency can help you rise above your competitors with <a href="https://www.1-stseo.com/product/ecommerce-seo-service/">advanced ecommerce SEO services</a>. We’re always on top of the leading, most effective strategies, and we’ll customize them to fit the specific needs and goals of your business — as a veteran ecommerce SEO company, we don’t believe in “one size fits all.”</p>
<p>Our ecommerce SEO services include on- and off-page SEO using leading strategies and techniques designed to maximize your ROI. For starters, ecommerce websites need to be optimized for search engines to crawl efficiently. Our <a href="https://www.1-stseo.com/product/ecommerce-seo-service/">ecommerce SEO agency</a> ensures that your technical infrastructure is solid, so that we can maximize the success of all subsequent organic optimization efforts.</p>
<p>You may have heard that content is king — but king of what? Well, one could say that content is “king of SEO.” Content is what moves the SEO needle, which is why our ecommerce SEO services revolve around a three-pronged content strategy. To start, we look at your products and make sure that all product pages are effectively optimized for keywords (and that the copy is effective and well-written). Second, we identify the best long-tail keyword options and create high-quality, long-form content that actually drives SEO results and converts readers. Third, we run content outreach campaigns to drive links from high domain authority sites pointing back to your ecommerce site.</p>
<h2><strong>Our <a href="https://www.1-stseo.com/product/ecommerce-seo-service/">eCommerce SEO Strategy Campaign</a></strong></h2>
<div class="column right">
<p>Increasing your search value and improving your SERP results takes a lot more than simply plugging in keywords across your website. In order to really move the needle, you need an ecommerce SEO agency that knows how to develop a strategy that will help you take the lead over your competitors and stay there.</p>
<p>These ecommerce marketing tactics are:</p>
<ul>
<li><strong>Proven.</strong> We’re not just talking hypotheticals here. The ecommerce marketing strategies we’ll cover in this post have been derived from our agency’s most successful ecommerce digital marketing campaigns. We know these work, period.</li>
<li><strong>Actionable. </strong>These are designed to work for your business with a minimum of prior setup. Some require more planning than others, but for the most part, you could put these into practice today, if you really wanted.</li>
<li><strong>Flexible. </strong>No two businesses are the same or have the same needs — especially given the wealth of options for ecommerce marketing platforms out there. Nearly all of the strategies here will be platform-agnostic: Whether you’re using Google AdWords, marketing on Facebook, focusing on SEO and content marketing, or something else, you’ll be able to put these to use.</li>
<li><strong>Complementary. </strong>Why use one top ecommerce marketing strategy when you could use two or three? You can use as many of these best ecommerce marketing strategies as makes sense for your business.</li>
</ul>
<p><strong>1-stSEO</strong> is a veteran <a href="https://www.1-stseo.com">ecommerce SEO company</a>, and we’ll put our expertise to work for your business. We’ll provide you with detailed, customized, and comprehensive on- and <a href="https://www.1-stseo.com">off-page SEO strategies</a> that are designed to take your ecommerce site to the next level.</p>
<div class="column right">
<h3>1. On-Page SEO</h3>
<p>In the time that on-page SEO has been around as a concept, the rules and best practices have evolved significantly — and they continue to evolve further every day. In order to keep up, you need an ecommerce SEO agency that stays current and up-to-date with the latest <a href="https://www.1-stseo.com">best practices and strategies</a>.</p>
<p>At <strong>1-stSEO</strong>, we’re constantly checking to ensure that our clients’ websites follow current <a href="https://www.1-stseo.com">SEO best practices</a>. We regularly optimize your content to ensure that you gain better visibility, which means getting more sales. And while other agencies seem to disappear after you sign on the dotted line, our ecommerce SEO services include monthly reports to ensure you’re never left in the dark about your site’s performance. As an <a href="https://www.1-stseo.com">ecommerce SEO company</a>, we’re proud of how we’ve grown close with many of our clients, offering them expert <a href="https://www.1-stseo.com">on-page SEO services</a> at an unmatched value.</p>
</div>
<div>
<div class="column right">
<h3>2. Off-Page SEO</h3>
<p>In order to get the best rankings for your site, you need to go beyond just on-page SEO efforts. You also need to focus on off-page <a href="https://www.1-stseo.com">SEO</a> — building up high-quality links that point back to your site. This can be a lot more laborious than it sounds, especially since some black-hat backlinking practices can actually harm your search value.</p>
<p>With our off-page SEO services, you gain a team of experts that use only reputable and effective practices to build links from other high-authority websites. We do this by creating shareable content for your site, creating guest content for other sites, and through social media campaigns.</p>
<h3><strong>3. <a href="https://www.1-stseo.com/product/ecommerce-seo-service/">Ecommerce SEO Audit</a></strong></h3>
<p>The best ecommerce SEO strategy starts with an honest assessment of where you currently stand in the search results. Much like stepping on the scale before you begin a diet, you need to understand where you currently are to decide where you want to go.</p>
<p>An ecommerce SEO audit examines how your site ranks for the search terms most relevant to your business. It identifies your “domain authority,” which is how sites like Google assess your trustworthiness and expertise. It assesses your site architecture and if search engines might find your site clunky or hard to navigate.</p>
<p>The best audits will also include a competitor analysis and assess where they rank for these same keywords to best position your business for success.</p>
<p>There are great tools for performing an ecommerce SEO audit, like Moz and SEMRush Site Audit.</p>
<h3><strong>4. Overhaul Technical SEO</strong></h3>
<p>It’s one thing to make sure that product pages are using the correct phrases, but technical SEO for ecommerce websites tends to be much less commonly understood. Common technical SEO issues include:</p>
<ul>
<li><strong>Slow load times.</strong> Is your website performing poorly, which might cause some visitors to bounce away before they even fully load?</li>
<li><strong>Broken links. </strong>Did you forget to change existing links when you renamed previous URLs? If search engines keep hitting dead ends, they’ll penalize your search ranking.</li>
<li><strong>Duplicate content. </strong>Whether it’s duplicated tags, meta descriptions, or on-page content, search engines don’t like to see it!</li>
<li><strong>Security issues.</strong> Does your site have HTTPS pages that link to HTTP ones? That’s a no-no.</li>
</ul>
<p>Fixing technical issues like these (and many others) will improve your site’s SEO health dramatically. Technical SEO for ecommerce is often overlooked, but is no less critical than any others.</p>
<h3><strong>5. <a href="https://www.1-stseo.com/product/ecommerce-seo-service/">Ecommerce Keyword Research</a></strong></h3>
<p>Your ecommerce SEO audit assessed how you were doing in all the keywords you were currently targeting… but what about the ones you aren’t? Targeting new keywords and search terms is a great way to grow your audience with zero ad spend. In order to know what new phrases you should be targeting, you need to do comprehensive ecommerce keyword research.</p>
<p>When you work with <strong>1-stSEO</strong>, you’ll get years of combined expertise in every aspect of SEO. Our<a href="https://www.1-stseo.com"> ecommerce SEO services</a> will help your business get the sort of visibility you’ve always wanted.</p>
</div>
<div></div>
</div>
</div>
<div></div><p>The post <a href="https://www.1-stseo.com/professional-ecommerce-seo-services-that-get-first-page-rankings/">Professional Ecommerce SEO Services That Get First-Page Rankings</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></content:encoded>
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<title>Getting The Most Out of Retargeting Advertising</title>
<link>https://www.1-stseo.com/getting-the-most-out-of-retargeting-advertising/</link>
<comments>https://www.1-stseo.com/getting-the-most-out-of-retargeting-advertising/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Thu, 25 Mar 2021 19:42:01 +0000</pubDate>
<category><![CDATA[E-Commerce SEO]]></category>
<category><![CDATA[Search Engine Advertising]]></category>
<category><![CDATA[Search Engine Marketing]]></category>
<category><![CDATA[SEO Link Building]]></category>
<category><![CDATA[Seo News]]></category>
<category><![CDATA[SEO Strategy]]></category>
<category><![CDATA[StartUp SEO]]></category>
<category><![CDATA[How Retargeting Works]]></category>
<category><![CDATA[Retargeting Advertising]]></category>
<guid isPermaLink="false">https://www.1-stseo.com/?p=958</guid>
<description><![CDATA[<p>Remarketing vs Retargeting Two marketing tactics that are so similar yet so different! These two concepts share a common goal and that is to help you bring visitors, who have previously expressed interest in your brand, back to your website to complete the desired action. In the eCommerce world, approximately 70% of visitors add items […]</p>
<p>The post <a href="https://www.1-stseo.com/getting-the-most-out-of-retargeting-advertising/">Getting The Most Out of Retargeting Advertising</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></description>
<content:encoded><![CDATA[<h2 class="edgtf-post-title">Remarketing vs Retargeting</h2>
<p>Two marketing tactics that are so similar yet so different! These two concepts share a common goal and that is to help you bring visitors, who have previously expressed interest in your brand, back to your website to complete the desired action.</p>
<p>In the eCommerce world, approximately 70% of visitors add items to the cart and leave without making a purchase, so tackling the issue of shopping cart abandonment is more critical than ever. Let’s explore these two concepts in more detail, how they differ and how you can use them to generate and nurture leads.</p>
<h3><strong>What is remarketing?</strong></h3>
<p>Have you ever received an email or a series of emails after you have visited a website, added items to your basket but then left without making a purchase? The brand has used email marketing in an attempt to motivate you to return back into the sales funnel and finalise your purchase. Since you have clearly shown interest in the product or service, there’s a good chance that a little email reminder will do the trick and motivate you to take the desired action.</p>
<h3><strong>What is retargeting? </strong></h3>
<p>How many times did you see an ad on social media or search engine for the product or service you have recently viewed on a website you visited? Thanks to cookies that are set in your web browser, the brand can retarget you with ads based on the interaction you have made with the products or services on their website or based on the history of your online searches.</p>
<p>The difference is simple: remarketing involves sending targeted email campaigns to those who have interacted with your website, whereas retargeting involves placing targeted display ads elsewhere on the web and targeting a broader range of consumers.</p>
<p>Both remarketing and retargeting campaigns can be an extremely effective component of your inbound marketing strategy and can help with increasing conversions. In fact, people are 70% more likely to convert when they are retargeted, whether through email or display ads, so you should definitely consider using both marketing tactics to stop missing out on potential customers.</p>
<p>Our advice would be to use remarketing ads to send visitors a reminder about what they have left behind, but also try to make offers (for example a discount code) or upsell similar products or services. In regards to retargeting ads, we would advise you to use it if you want to reach new people who are likely to be interested in your business because they have taken actions online that are similar to your existing customers.</p>
<p>Retargeting allows you to reconnect in a meaningful way with people who, for one reason or another, cared enough to visit your site in the first place.</p>
<p>This is how you create additional conversion opportunities, with previous website visitors, by serving ad banners on partner sites, while they are searching on the internet and social media.</p>
<p>What difference could an extra brand impression make in your business? Maybe quite a lot, experts say.</p>
<p>Statistics show that websites that retarget their visitors with display ads are 70% more likely to convert on your website.</p>
<p>Still have questions about how it works?</p>
<p>Here is a simple breakdown of how retargeting tracks your website visitors.</p>
<h2>How Retargeting Works</h2>
<p>Retargeting works by showing your online ads to those viewers who have visited your website. As your potential customers continue to search the web, long after they’ve left your website, they will find your ad “following” them from site to site, increasing their awareness of your brand and creating that valuable familiarity.</p>
<p><a href="https://kbi.marketing" target="_blank" rel="noopener">Digital ads</a> from <a href="https://webtargetedtraffic.com" target="_blank" rel="noopener">WebTargetedTraffic</a> include retargeting that uses a tiny bit of code called a pixel. The pixel is unobtrusive—your site visitors won’t notice it, and it won’t affect your site’s performance. Every time a new visitor comes to your website, the code drops an anonymous browser cookie. Later, when your cookied visitors are on other websites, such as ESPN, Yahoo News, The New York Times, or even reading their Facebook feed, the cookie will let Adwerx know when to serve your ads.</p>
<p><a href="https://webtargetedtraffic.com/"><img decoding="async" class="aligncenter size-full wp-image-959" src="https://www.1-stseo.com/wp-content/uploads/2021/03/Retargeting-Advertising.jpg" alt="Getting The Most Out of Retargeting Advertising" width="700" height="500" srcset="https://www.1-stseo.com/wp-content/uploads/2021/03/Retargeting-Advertising.jpg 700w, https://www.1-stseo.com/wp-content/uploads/2021/03/Retargeting-Advertising-300x214.jpg 300w, https://www.1-stseo.com/wp-content/uploads/2021/03/Retargeting-Advertising-600x429.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" /></a></p>
<p>Retargeting even encourages the home shopper to learn more about you. This means that home shoppers who are retargeted are that much more likely to go to a search engine and search directly for your name!</p>
<p>Retargeting is effective because it builds on an interest already expressed: the car dealer already knew you liked that red convertible. Home shoppers already visited your site in their journey to buy or sell a home. Some worry that retargeting abuses user privacy. But retargeting pixels do not collect any personally identifiable information, such as names, addresses, or even IP addresses. All digital targeting is completely anonymous. Retargeting uses cookies, which are small text files that store information. This cookie stores anonymous data about whether or not a user has visited a certain site…and that’s all.</p>
<p>Home shoppers have already told you what they want. By retargeting them, you will just be helping them to get it!</p>
<h2>Why Your Business Needs Retargeting</h2>
<p>Retargeting campaigns can create greater potential sales by constantly and consistently keeping your business front and center with your potential customers, when they are ready to buy.</p>
<p> </p>
<p>Whenever your site visitors sees your ad banners, your business gets a bump of credibility and awareness.</p>
<p>The high click-through rates and higher conversions, typical with retargeting campaigns, highlights the potential value of great branding and awareness.</p>
<h2>When to Use Retargeting for Your Business</h2>
<p>A business with an online marketing strategy, can benefit from running a retargeting campaign.</p>
<p>If your website gets traffic, you have the opportunity to turn them into customers for a fraction of the cost of your investment to get them to your website in the first place.</p>
<p>If your business has an active pay per click campaign, it would be advantageous to run it in conjunction with an retargeting campaign.</p>
<p>While the initial cost to acquire that click was several dollars, you can continue to track that potential customer for fractions of a cent per exposure.</p>
<h3>Retargeting on Facebook</h3>
<p>Retargeting on Facebook has become an indispensable tool for business owners, driving conversions, downloads, and lead generation.</p>
<p>Your customers check Facebook multiple times a day on multiple devices. Facebook retargeting allows you to reach them across desktop and mobile with customized dynamic ads.</p>
<p><em>You don’t have to be friends to benefit!</em></p>
<p>Reach customers across devices with retargeted ads right in their News Feed and Right-Hand Column. Get the right ads to the right customers at the right time.</p>
<h3>Valuable Tips for Better Retargeting</h3>
<p><strong>Nobody wants to waste money on purpose!</strong> Below are five tips to improve and optimize a retargeting advertising campaign for your business.</p>
<p><strong>1. Showing too many ads:</strong> Don’t annoy your potential customers, there is a difference between informing and annoying. Make sure to set a cap on hoe many impressions you show in a day.</p>
<p><strong>2. Not enough exposure:</strong> Not showing your ad enough would be equally a waste of money. Do your best to find the sweet spot. It varies for business to business.</p>
<p><strong>3. Design better ads:</strong> Do your best to put together banners that will not only build up your brand but encourage and inform your potential customers to complete their purchase.</p>
<p><strong>4. Don’t forget to segment:</strong> One of the biggest advantages to retargeting is the ability to segment and target your website traffic. Take advantage of this by delivering ads that meet the specific needs of your perspective customers.</p>
<p><strong>5. Measure success:</strong> Nobody knows anything…except the audience. Put methods into place to track the success of your retargeting campaign. Set up conversion goals and landing pages dedicated to your retargeting inventory.</p>
<h3>Conclusion</h3>
<p>A visitor might get distracted or lose interest, have to answer their phone or take their dog to the bathroom – you just don’t know. Retargeting allows you to seek that person out and give them a reason to check out your site again.</p>
<p>Make sure to capitalize on its potential without wasting money or annoying potential customers.</p><p>The post <a href="https://www.1-stseo.com/getting-the-most-out-of-retargeting-advertising/">Getting The Most Out of Retargeting Advertising</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></content:encoded>
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<title>Why should one hire an SEO Company in Oslo?</title>
<link>https://www.1-stseo.com/why-should-one-hire-an-seo-company-in-oslo/</link>
<comments>https://www.1-stseo.com/why-should-one-hire-an-seo-company-in-oslo/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sun, 21 Mar 2021 19:25:51 +0000</pubDate>
<category><![CDATA[Conversion Optimization]]></category>
<category><![CDATA[E-Commerce SEO]]></category>
<category><![CDATA[SEO Link Building]]></category>
<category><![CDATA[Seo News]]></category>
<category><![CDATA[SEO Strategy]]></category>
<category><![CDATA[StartUp SEO]]></category>
<category><![CDATA[Technical SEO]]></category>
<category><![CDATA[beste pris seo]]></category>
<category><![CDATA[off-page SEO]]></category>
<category><![CDATA[On-Page SEO]]></category>
<category><![CDATA[Search Engine Optimization]]></category>
<category><![CDATA[SEO]]></category>
<category><![CDATA[SEO company]]></category>
<category><![CDATA[SEO expert]]></category>
<category><![CDATA[seo strategies]]></category>
<category><![CDATA[seo strategy]]></category>
<category><![CDATA[seo tips]]></category>
<guid isPermaLink="false">https://www.1-stseo.com/?p=951</guid>
<description><![CDATA[<p>Nowadays, online competition has increased a lot. Everyone wants his or her company to grow and succeed. You also know that your company’s online presence is not as great as it could be. (SEO) is a constantly growing evolving practice, as search engines keep updating their algorithm and rules to improve user experience. As mentioned […]</p>
<p>The post <a href="https://www.1-stseo.com/why-should-one-hire-an-seo-company-in-oslo/">Why should one hire an SEO Company in Oslo?</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></description>
<content:encoded><![CDATA[<p>Nowadays, online competition has increased a lot.</p>
<p>Everyone wants his or her company to grow and succeed. You also know that your company’s online presence is not as great as it could be.</p>
<p>(SEO) is a constantly growing evolving practice, as search engines keep updating their algorithm and rules to improve user experience. As mentioned earlier, SEO at once upon a time could be easily done with keyword density and cheaply bought backlinks. Nowadays, the latest <a href="https://kbi.marketing/product/conversion-rate-optimization/">SEO</a> only works as part of an integrated digital marketing strategic plan. With many <a href="https://kbi.marketing/product/conversion-rate-optimization/">SEO techniques</a>, it has become very challenging to determine which one you should stick to.</p>
<p>So, how do you begin? How can <a href="https://kbi.marketing/product/conversion-rate-optimization/">SEO help</a>? How <a href="https://kbi.marketing/professional-seo-services/">SEO</a> can be helpful in growing your <a href="https://webtargetedtraffic.com" target="_blank" rel="noopener">traffic to your website</a>, your business and toplines? This post will be of great help to decide who you should choose as an SEO consultant? Hiring SEO help can build or break your company. Choosing a company can be Challenging. There are many <a href="https://kbi.marketing/product/competitor-analysis-service/" target="_blank" rel="noopener">SEO consultants</a> or SEO agencies who yell for their services. But, we need to be wiser here in choosing an SEO consultant.</p>
<p>SEO requires a good level of skills and technical know-how. So, it is one of the main reasons companies choose to hire an <a href="https://kbi.marketing/product/competitor-analysis-service/">SEO company</a>. Here, we will discuss the things to check before you choose an SEO consultant. These points are very crucial as the entire your digital marketing plan will be affected by SEO consultant’s exposure and decisions he makes.</p>
<p>Before selecting which SEO consultant, please be sure to go through the checklist of the following things.</p>
<h2>1.Knowing why you need an <a href="https://webtargetedtraffic.com/seo-google-page-one-high-quality-backlinks/">SEO consultant</a>.</h2>
<p>You should know the reasons, purpose for hiring an <a href="https://webtargetedtraffic.com/seo-google-page-one-high-quality-backlinks/">SEO firm</a>. You need to check where you or your organization fit into. The reason can be any of these as follows.</p>
<ul>
<li>You want to build a website for the online presence and need an SEO consultant for it.</li>
<li>You have a website but lacking traffic.</li>
<li>Getting good traffic but they are not getting converted into customers or orders.</li>
<li>You want to get new customers in other digital markets or geographical areas.</li>
</ul>
<h2>2.Getting <a href="https://webtargetedtraffic.com/product/seo-competitor-analysis/">SEO Audit</a></h2>
<p>You should get an <a href="https://webtargetedtraffic.com/product/seo-competitor-analysis/">SEO audit</a> of your website before you decide for an <a href="https://kbi.marketing/professional-seo-services/">SEO consultant</a>. An <a href="https://kbi.marketing/product/competitor-analysis-service/" target="_blank" rel="noopener">SEO audit</a> is basically an assessment of a website.</p>
<p>Please do get an <a href="https://webtargetedtraffic.com/product/ethical-seo-package/">SEO audit</a> before getting any work done is important. An SEO audit is basically an evaluation of your website from the perspective of its weaknesses and strengths. It should also explain the possibility of long term growth and success.</p>
<p>An SEO audit is a good way to determine if you can improve your website to raise it’s rank in the search engines. By having this done, you can note whether your SEO consultant of selection can understand the needs of your business. Additionally, you should be able to tell if it is capable of doing what’s necessary to gain your customers and increase your profit line.</p>
<p>If you don’t get a full explanation of the limitations and good of your business, then the SEO company can not help you to do better.</p>
<h2>3.SEO needed as an in house <a href="https://webtargetedtraffic.com/product/ethical-seo-package/">SEO resource</a> or needed to hire an SEO consultant.</h2>
<p>If SEO needs to be a skill for long term or core competency for the company then you need to, bring it in-house. An agency or consultant can never do as great as some employee can do. You can start with a consultant externally and then bring someone in the house.</p>
<h2>4.Identifying and preparing the list of SEO consultants or companies.</h2>
<p>One needs to check whether they have an online presence. Please check in Google search. You can also find them through word of mouth. Ask your friends or on online social media, personal and professional networks. Collect and prepare the list of SEO consultants.</p>
<h2>5.Checking their website.</h2>
<p>One of the ways to identify good SEO consultants or agencies is to assess their website. Check whether their website ranks on top of the search results of famous search engines like Google, Bing or Yahoo. This will give you hints on whether they have effective SEO for themselves.</p>
<h2>6.Knowledge and Understanding of your industry.</h2>
<p>You need to know whether an SEO consultant or SEO agency has a good level of knowledge and understanding of your industry. They should be able to tell you how their skills and expertise will help you to reach your business goals.</p>
<h2>7.Knowing about client portfolio and their results</h2>
<p>You need to get information about the business they worked on. Successful SEO consultants or agencies have a list of previous clients that they can refer to us. Also, how long they worked with their longest client. If you get a list of referrals to ask for, then it will be wonderful if you get good feedback from them.</p>
<h2>8.Skills and expertise of a team of SEO consultants</h2>
<p>It is important to know that SEO consultants do have a proven track record in industries. It is good if their employees have their certifications like Google Adwords etc. Also, know how much-experienced SEO executives and account managers are who will be leading the projects.</p>
<p>No SEO company can transform a poor product or service into one that customers want. That starts with you. An SEO consultant will work in creating awareness of the brand. Few agencies can also assist in business consulting on top of SEO services. There are many things to do in SEO and development side. So, it is important to know the expertise and skills of the team.</p>
<h2>9.Defining success of SEO consultant job?</h2>
<p>How do they determine the success of the results? Will they give quick results through buying backlinks or they take time and discuss your business goals and come up with a plan. The success should be determined by business metrics, more customers, more traffic, more views etc. Few SEO companies can show them differently by providing performance or success guarantee as it is a massive risk. For example, one performance indicator can be ranking your website on the first page in 4 months from the day of starting work. Achieving performance indicators using best & right SEO practices is important.</p>
<h2>10.Checking and ensuring they have a practice of keeping clients updated regularly.</h2>
<p>It is necessarily important that they do provide regular updates on progress. It is important that you ask sample reports they provide to their clients to get an idea on what kind of updates you can get if you subscribe to their services. Be cautious to interact with companies or SEO consultants who can not provide detailed information on how progress will be measured and details will be shared. So, before you start, you need to have a meeting with your SEO consultant to determine what information will be needed. Your SEO expert should also provide a report on the ranking of your primary keywords.</p>
<h2>Few reports which can be asked from your side to SEO consultant are as follows:</h2>
<ul>
<li>Unique visit from organic search</li>
<li>Number of leads generated</li>
<li>The number of keyword rankings in top 10, top 20 and top 50 of search engine rankings.</li>
<li>All reports with comparison to previous month</li>
</ul>
<p>Few SEO consultants and companies can connect their activities directly to revenue. So, it is important that such companies with this expertise will be good candidates to contract with.</p>
<h2><b>Why should one hire an SEO Company in Oslo?</b></h2>
<p>Having search engine optimization has become a question of whether it is necessary for the business world or not. Today, several companies have adopted SEO as an effective strategy and an excellent method of inbound marketing. Below are the reasons that can be enjoyed from it for having your SEO on the first page.</p>
<ul>
<li>The top-ranking search engine on your page helps to increase your business. Customers determine that the pages which appear in the first-page search result are reputed.</li>
<li>Increased traffic indicates that websites are visited by a number of customers. Businesses that stay on the first page of the search engine attain the highest rank of traffic on their site.</li>
<li>The first page of the search result gives some of the best opportunities and helps in the growth of the business. It’s always important to see that the top rank is maintained.</li>
</ul>
<h2><b>Know the steps for SEO to improve the ranking</b></h2>
<p>With the advent of technology, digital marketing competition continues to grow, and daily new sites are established on the internet. Now, it’s time to evaluate the content marketing plan and invest in SEO. Let’s take a look at the successful ways for SEO to improve ranking:</p>
<ul>
<li>Secure websites play a vital role in SEO</li>
<li>Website optimize for voice search</li>
<li>Make trust and branding visibility using video information</li>
<li>Great way to get better page loading speed</li>
<li>Optimize your images and break your content with header tags</li>
<li>Quality content makes a huge impact on search engine result</li>
</ul>
<p>Search engine optimization is all about optimizing the ranking of a website in search engines and helps in effectively attracting more relevant towards a website.</p>
<div class="optimize-consultant-content white-bg">
<h2 class="heading-title-all">Why a Full Time Search Engine Optimization Consultant?</h2>
<p>Search engine optimization is becoming increasingly complex. The ranking algorithms include many factors which are unpredictable in effect. Thus your site requires full time attention and customized care of a SEO consultant. The expert attends to the particular requirements of your site and regularly upgrades the site to keep up with the latest algorithms.</p>
<h2 class="heading-title-orange">What our Search Engine Optimization consultant can do for you?</h2>
<ul class="check">
<li>Advise on what search engines and directories like to see, steer you clear of known trip-wires, and hopefully, help you avoid future ones.</li>
<li>All with the objective of maximizing rankings in search engines and directories.</li>
<li>It’s up to the search engine Consultant to not only be aware of past and present trip-ups, but to try to foresee where future problems might arise.</li>
</ul>
</div>
<h2><b>Final verdict </b></h2>
<p>Once you decided to invest in SEO, then it is important to get in touch with the right SEO expert with proper practices that followed. The qualified and skilled team will implement best practices and help you learn a bit about its techniques too. SEO brings more value to your website and for clients who are buying your products or services. Staying on top of your web content and ensuring that make the most of SEO can be daunting. By outsourcing the most excellent SEO company, you can avail of the best practices with quality strategy and rightful implementation.</p>
<p>In short, the process of selecting the right SEO company for your business can be time-consuming. It is important that you wisely consider all steps to choose the right SEO. The above steps if considered and followed up wisely, it will help to manage the pressure of choosing a good one. Last but not the least, SEO budget also matters while choosing the SEO.</p><p>The post <a href="https://www.1-stseo.com/why-should-one-hire-an-seo-company-in-oslo/">Why should one hire an SEO Company in Oslo?</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></content:encoded>
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<title>Oslo Professional SEO Services: How much should you be paying?</title>
<link>https://www.1-stseo.com/oslo-professional-seo-services/</link>
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<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sun, 21 Mar 2021 15:35:15 +0000</pubDate>
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<description><![CDATA[<p>Many aren’t sure how to answer that question. It’s no surprise considering there isn’t one correct way to measure SEO strategy success. It’s going to vary from industry to industry and dealership to dealership. And it can even vary from one webpage to another. Search engine optimisation is the technique by which you can ensure […]</p>
<p>The post <a href="https://www.1-stseo.com/oslo-professional-seo-services/">Oslo Professional SEO Services: How much should you be paying?</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></description>
<content:encoded><![CDATA[<p>Many aren’t sure how to answer that question. It’s no surprise considering there isn’t one correct way to measure SEO strategy success. It’s going to vary from industry to industry and dealership to dealership. And it can even vary from one webpage to another.</p>
<p>Search engine optimisation is the technique by which you can ensure that your website comes on the first page of the search results. This is an internet marketing technique with the ultimate aim of increasing the traffic to your website. However, a lot of planning and strategising needs to be carried out before any effective results to be achieved. For this reason itself, it is recommended that companies or businesses should avail the services of outside SEO companies that specialise in internet marketing.</p>
<h2>Spending money on SEO companies should be an investment</h2>
<p>Spending money on SEO companies should be seen as an investment rather than expenditure. Some of the specialised services that SEO companies provide include online marketing services, pay per click services, online reputation management, search engine promotion, web designing and development services and content writing services. All of these services are designed to maximise your exposure to clients and potential customers. The first thing a good SEO company does is to analyse and evaluate your website. They try to identify the areas that need to be improved to help your business get better visibility online. After this analysis stage, they develop web marketing models designed to achieve good rankings on search engines such as Google. The best SEO service providers create targeted marketing plans to help websites gain popularity among the viewers. For example, these services recommend content for each page of your website to increase search engine visibility for your website.</p>
<p>Investing in a good SEO service provider has a lot of advantages. The biggest one is the non-stop promotion that these SEO companies carry out on behalf on your business online. Wether it be a product or a service, good promotion is the only way that consumers get to know about it. Another advantage is targeting the appropriate audience. Since the main aim of any website is to increase views, SEO companies help direct the people who are searching for a product or service that you are providing to your website. This, in turn, means that there is a higher return on investment (ROI) for your company.</p>
<h2><strong>What Makes a Blog Successful?</strong></h2>
<p>While landing pages that focus on inventory or sales are an important part of your digital strategy, website SEO, from a content marketing perspective, begins with a blog. The content posted on a blog usually isn’t as sales oriented as it is on other web pages, but it plays a critical part in gaining and maintaining long-term SEO success.</p>
<p>Because blogs are so versatile, there are many types of content you can create for them. Generally speaking, the primary goals behind your website blog are to generate a consistent traffic flow and build brand awareness, helping to increase your domain authority over time (in other words, your standing in the eyes of Google).</p>
<p>Though a basic metric, consistent traffic to your blog, is a good indicator that the blog is doing its job. Because of the topics covered in your blog, many of the pageviews will be from areas across the country, and that is fine for this form of content marketing. Even when a blog post is targeted to your local audience and gets significant local traffic from posts highlighting community events or dealership sponsorships, etc., significant traffic coming through that blog post is still a sign of success. Again, the purpose behind your blog isn’t necessarily to sell a vehicle—it’s to generate a healthy flow of consistent traffic for building your domain authority and increasing brand awareness, so getting this content visible and clicked on both nationally and locally is your focus.</p>
<h2><strong>What Makes a Landing Page Successful?</strong></h2>
<p>Since your website blog is focused on building your domain authority and brand awareness, your custom landing pages can focus on attracting current car buyers to the site and guiding them along the buying process. This content should still get locally targeted, but you’ll have less concern about how much traffic is coming through these pages and more concern on the quality of that traffic.</p>
<p>When users land on this page, are they leaving the website, or are they clicking to view the inventory? If we want users to fill out a contact form on this page, are they doing so? Is this page attracting new website visitors through organic search, or are these returning users continually coming back to this page?</p>
<p>These are all questions worth asking when determining if your custom landing page content is successful, and some of these questions may be more important than others based on the page. For example, research-based landing pages are key aspects of our clients’ content strategy. This helps keep customers on the website by providing them with the information they need to complete their research on vehicles and compare models side-by-side. Because of this, overall page views aren’t the best way to measure success. Sure, you want these pages to get traffic, but most importantly, you want that traffic to convert. The term “conversion” can have many different definitions, all depending on what page you’re talking about. In some cases, it means a form completion. In other cases, it can simply mean clicking over to view the inventory. On our model research and comparison pages, for example, we include a scrolling vehicle carousel relevant to the model highlighted on that web page. This page module allows users to see specific models in the inventory and click to view them in more detail. So, naturally, we measure the success of these pages by determining how many of the visiting users click over to view the online inventory. Since form completions are much less common than they once were across the Internet, this goal of transferring potential customers from the research stage of the buying process to <em>showing intent to buy</em> a specific car is crucial to measuring the custom landing page’s success.</p>
<h2><strong>How Important Are Website Conversions?</strong></h2>
<p>Though much of the buying process can happen through the website, ultimately, the sale of a vehicle or service is happening at the physical dealership location. Because the digital and physical processes can become intertwined, the buying process for car dealerships can be quite fluid. This makes it difficult to pinpoint whether your SEO efforts have played a role in any one specific vehicle sale.</p>
<p>This doesn’t mean conversions such as contact form completions or click-to-call buttons are not important, but it does mean they aren’t always telling the whole story. Take, for example, a customer who searches for $0 down lease specials in their area via Google. They see a link to a page on your website advertising $0 down lease specials available during this month’s sales event. Rather than completing the contact form on that page, they click over to the inventory, where they view some of the models available to lease. After completing their research, they leave the website. The next day, they conduct another Google search for the dealership’s phone number and call the dealership directly through Google to ask questions and schedule a time to visit. Organic search optimization clearly played a role in obtaining that customer, but there aren’t any form completions or call tracking triggers to show for it. In a case like this, seeing that traffic is coming to the page and that the traffic is local with a low bounce rate, is likely a good enough indication of that page’s success.</p>
<h2><strong>Assisted Conversions Through Organic Search</strong></h2>
<p>You may also want to analyze assisted conversions in Google Analytics. A page or channel can play multiple roles in the conversion process, from being responsible for the first interaction a user has with a website to the last interaction. Assisted conversions show you pathways that contribute to a conversion, but don’t result in the final conversion. Since much of your SEO efforts focus on attracting the right traffic to the site and then leading them along the buying path, whether that is to inventory or a service scheduler. This is important to analyze if you want a true sense of the impact content marketing and PPC is having on your SEO strategy.</p>
<h2><strong>What Results Should You Expect?</strong></h2>
<p>The results you desire from your SEO investment won’t always be there from day one. An SEO investment is just that… an “investment.” It’s not the same as spending a specific amount of money and receiving a product, such as when buying a car. A better analogy is investing in a business, where success is measured over a longer period, and that’s essentially what you’re doing.</p>
<p>Just as with starting a new business, SEO strategies take time to develop and mature. They require a clear plan but must also remain fluid to confront potential challenges and changes in the market. When it comes to the content marketing side of your SEO strategy, it can take months to see the desired ROI through organic search visibility. That domain authority we talked about isn’t built overnight.</p>
<p>Moreover, a successful digital strategy requires communication between your dealership and those implementing your SEO efforts. Understanding your dealership’s goals and working out the best way to accomplish those goals takes time as that relationship develops, and as those goals evolve and change new strategies must continually be worked out.</p>
<h2>How much should you be paying?</h2>
<p>The answer to this question is that how much you pay for SEO services depends on several factors. First of all, how big is your website and how do you think SEO can help? Secondly, how much money can you afford to spend on SEO? Thirdly, have you thought about what kind of SEO service your site needs? The top-notch SEO services charge top dollar because they employ all level of staffs to help make their clients happy and their project a success. Such companies employ staffs ranging from receptionist, to cleaners, SEO specialists, Google adWord specialist, website designer with usability skills etc.</p>
<p>They will have an office suite to maintain and pay for, these basic running costs will be passed on to clients in their fee structure. Their services are expensive because they want to limit their client-based to large, high-profile companies with which they can work on a continuous basis. The bigger the company, the greater the need for SEO services, especially when new products and services are launched. They will also employ staff to work on online reputation management, although this is a separate issue.</p>
<p>Such SEO companies will charge in the region of $2,000 an hour for consultation only, however, if you approach Dgreat Solutions, you will expect to pay a fraction of that per month, even though they are reputable SEO company with highly skilled all in-house Australian based professionals.</p>
<h2>Cost of SEO services as per payment models</h2>
<p><strong>Monthly package:</strong> When you choose to pay every month for SEO service to your service provider, the cost falls somewhere between $1000 and $5000 on a monthly basis. Majority of SEO companies offer their services on a monthly basis as search engine optimisation is a continued effort, and needs consistent performance to provide the desired results.</p>
<p><strong>Hourly Consultation:</strong> You can also choose hourly consultation and pay the service provider on per hour basis. The cost in this category varies from $50 to $300 per hour. There are many companies who pay their service provider on an hourly basis as they can keep track of the work and performance delivered.</p>
<p><strong>Project-based cost:</strong> Service providers also charge project based. New businesses that are simply testing the online variant can hire companies for one particular project. These service providers charge $500 to $2,000 for social media site setup, $500 to $7,500 for link profile audit, and $500 to $5,000 for website content audit.</p>
<h2>Things to consider:</h2>
<ol>
<li>Immediate results – This is one of the most important things to be taken into account. No SEO service provider can guarantee immediate results. Millions of websites are working hard to come in the top results of search engines. With so much competition and fluctuation in the search engine algorithms, it is not possible to achieve desired results within a month or two.</li>
<li>Cheap SEO services – There is no such thing as a cheap SEO services. Service providers charge for their job and usually offer different packages to different clients based on requirement brought forth by the company.</li>
<li>Google number 1 spot – No SEO service provider can guarantee you a # 1 position on google within a short period of time. Be it an expensive SEO service or an affordable service provider. If they claim they are capable of getting you the number 1 spot within a short period of time, you might want to ask how they intend on achieving that and what strategy they will deploy. No SEO company can provide guarantee simple because of the constant rise and fall in the industry.</li>
</ol>
<div class="col-md-9">
<h2><strong>SEO Cost and SEO Results</strong></h2>
<p>Cost and results in search engine optimization are two contrasting parts of practice. Only experience make the difference. The words like guarantee, magic, quick results etc are not valuable and non relevant to SEO industry. The involvement, approach, analysis, decisions may bring good results against the cost concepts. The terms dedication, effective research, analysis, selection, process and clever implementation etc should important additional requirements.</p>
<h2><strong>What kind of decision will help in winning good SEO results</strong></h2>
<p>First of all analyze the quantity and level of your business investment. If you are wishing a huge growth with more future oriented expansion, your need to plan a exclusive budget for search engine optimization.</p>
<p>If we compare many adequate qualities of a particular business service, there are many narrow parts to be analyzed. Optimization based on results and visibility are different in types. But the negotiations in service charges and deep digging for low cost SEO service providers are vague. If its bringing a short time results, with in a short time span, the selection and cost invested for hiring of SEO will be a huge mistake.</p>
<p>In conclusion, SEO should be a big part of your annual budgeting when planning for your business growth. As the popular saying goes – you get what you pay for.</p>
<h2><strong>Quality is the main key for success in Search Engine Optimization and Affordable Seo Services<br />
</strong></h2>
<p>Don’t ever try with low quality stuff. Because Google always keep promotes good quality stuffs like facts, guidelines, useful information etc. Same time Google have strict filters like Panda, Penguin, Hummingbird etc. Panda is a highly strict quality filter against low quality content and copied duplicate content. Penguin is strict algorithm filter works against low quality links.</p>
<p>We use high quality content marketing ways for promoting our projects. We are highly responsible in our seo services. Even we provide affordable cost reductions in our service changes and SEO consultation charges, we have no compromising stand in implementing high quality services. Our affordable seo can be a huge process leading into Digital Marketing</p>
<p>We are comprised team of dedicated SEO’s with experience, white hat practices and clever SEO implementation strategies. If you are looking for an affordable seo services company, fill up our contact form. We will get back to you.</p>
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<title>What Are the Most Important SEO Ranking Factors?</title>
<link>https://www.1-stseo.com/what-are-the-most-important-seo-ranking-factors/</link>
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<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sat, 20 Mar 2021 12:59:49 +0000</pubDate>
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<description><![CDATA[<p>Many people wonder how Google rankings work. So before we get into the actual search engine ranking factors, let’s get started by answering some of the basic questions most people have about SEO. What Is “Ranking” in SEO? As you may know, SEO stands for search engine optimization, which simply means making the web pages […]</p>
<p>The post <a href="https://www.1-stseo.com/what-are-the-most-important-seo-ranking-factors/">What Are the Most Important SEO Ranking Factors?</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></description>
<content:encoded><![CDATA[<p>Many people wonder how <a href="https://www.1-stseo.com/">Google rankings</a> work. So before we get into the actual <a href="https://www.1-stseo.com/">search engine ranking factors</a>, let’s get started by answering some of the basic questions most people have about SEO.</p>
<h3><strong>What Is “Ranking” in <a href="https://www.1-stseo.com/">SEO</a>?</strong></h3>
<p>As you may know, SEO stands for search engine optimization, which simply means making the web pages more likely to get ranked on a search engine. But let’s be honest: at this point, that really just means Google.</p>
<p>And how exactly does that work? Let’s break it down.</p>
<p>In <a href="https://webtargetedtraffic.com/seo-google-page-one-high-quality-backlinks/">SEO</a>, ranking refers to your content’s position on the <a href="https://webtargetedtraffic.com/seo-google-page-one-high-quality-backlinks/">search engine results pages</a> (<a href="https://webtargetedtraffic.com/seo-google-page-one-high-quality-backlinks/">SERP</a>s). A #1 ranking means that when people search for a particular term, your web page is the first result (apart from promoted results, featured snippets, and answer boxes, which we’ll talk about later in this guide).</p>
<p>Appearing on the first page at all, within the top 10 results, is also useful. That’s because 95% of people never make it past the first page.</p>
<p>Hence the famous joke in the Google SEO world: where’s the best place to hide a dead body?</p>
<p>On page 2 of Google.</p>
<h3><strong>What Does Google Look for in <a href="https://kbi.marketing/professional-seo-services/">SEO</a>?</strong></h3>
<p>Google’s stated purpose is to “organize the world’s information and make it universally accessible and useful.” Delivering relevant search results is a huge part of that.</p>
<p>Here’s how they work:</p>
<p>First, Google’s search bots (pieces of automated software called “spiders”) crawl the web. Sounds creepy, we know. But all that means is they visit web pages.</p>
<p>Second, they add correctly optimized and crawlable pages to Google’s index and catalog them.</p>
<p>Third, when people search Google, it shows what it thinks are the most relevant results based on the search terms they enter (out of the trillions of pages in Google’s index).</p>
<p>Google has various and deeply complex algorithms to decide which content gets displayed and in which order. But we’ll get into all that fun stuff later.</p>
<p>Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click <strong>your</strong> link and visit <strong>your</strong> site.</p>
<h3><strong>How Do <a href="https://www.1-stseo.com/">Google Search Rankings</a> Work?</strong></h3>
<p>When people want to find information, they type or say words related to what they’re looking for. Those are called keywords, and we’ll look at those in the content optimization section of this guide.</p>
<p>But keeping your website ranking on Google isn’t just about making the most out of competitive keywords. It’s also about the quality of information.</p>
<p>According to Google’s own search quality ratings, when it indexes the main content of each page, it checks factors like:</p>
<ul>
<li>Purpose of the page</li>
<li>Content quality and amount</li>
<li>Website info and info about the content creator</li>
<li>Website reputation and content creator reputation</li>
<li>User interaction with the page (time on page, bounce rates, and so on)</li>
<li>Expertise, authority, and trustworthiness (E-A-T)</li>
</ul>
<p>In just a moment, we’re going to explore that last one (E-A-T) in more detail because it’s become very important.</p>
<p>For now, it’s enough to know that all the factors listed above go into Google’s algorithm and help to determine SEO ranking.</p>
<p>Based on the rating guidelines above, Google shows searchers the most relevant, high-quality results related to what they’re looking for. The most relevant are shown first, with the rest shown over successive pages.</p>
<p>One of the goals of addressing SEO ranking factors is to let Google know when your pages on your site are relevant to particular search queries, so people will click the links and visit your site.</p>
<p>Before getting into two different types of SEO, let’s explore the concept of expertise, authority, and trustworthiness in greater detail.</p>
<h3><span id="What_Is_EAT_and_Why_Does_It_Matter" class="ez-toc-section"></span>What Is E-A-T and Why Does It Matter?</h3>
<p>Back in August 2018, Google rolled out the “medic update,” which emphasized <strong>expertise</strong>, <strong>authority</strong>, and <strong>trustworthiness</strong> (E-A-T) as major ranking factors. They even changed some instances of “<a href="https://www.searchenginejournal.com/improve-google-eat-score/270711/#close" target="_blank" rel="nofollow noopener noreferrer">high-quality content” to “high EAT.”</a></p>
<p>The goal of this change was to ensure that users weren’t just getting the highest quality content but also <strong>getting the right information</strong> from that content. And this is super important to understand.</p>
<p>Google realized that most searchers come to their platform for just about everything. That means their users’ lives could be seriously impacted for the worse if the wrong results appear.</p>
<p>Websites that could lead to potentially life-altering results fall under the umbrella “your money or your life” (YMYL). Think about medical sites, financial planning sites, or anything that could change the status of someone’s happiness, health, and wealth.</p>
<p>When someone goes to Google for information that could have real-world consequences, Google wants to be sure it’s giving its users the most accurate information possible.</p>
<p>Part of this means evaluating not only a page’s content, but the creator’s reputation as well.</p>
<p>So instead of focusing solely on what a site’s page says, Google now tries to understand <strong>who </strong>is saying it. This is particularly true for the YMYL sites.</p>
<p>That means looking at each category individually:</p>
<ul>
<li><strong>Expertise</strong>: Does the author of a piece of content have the requisite skills and knowledge in their field?</li>
<li><strong>Authority</strong>: Is this the best source to answer the searcher’s question, or is there another “go-to” person who would be a better source?</li>
<li><strong>Trustworthiness</strong>: Does the author provide an honest, unbiased presentation of the topic in their content?</li>
</ul>
<p>But what is Google’s exact formula for measuring E-A-T? Well, that’s the tricky part.</p>
<p><strong>No one outside of Google really knows.</strong></p>
<p>We do, however, know that they have a large team of human searchers to make sure E-A-T is being measured as accurately as possible. As Ahrefs explains, Google measures E-A-T in three steps:</p>
<ul>
<li>Engineers create an algorithm to improve search results</li>
<li>Quality Raters (the human searchers) see search results with and without the changes made by the engineers</li>
<li>Google takes feedback from the Quality Raters to decide whether or not to use the algorithm change permanently</li>
</ul>
<p>It’s not a perfect system yet. But it is surprisingly accurate at measuring a site’s expertise, authority, and trustworthiness.</p>
<p>Now, some SEO-ers downplay the importance of E-A-T as a ranking factor. And it’s hard to concretely argue with them because, again, no one truly understands Google’s complex ranking algorithm.</p>
<p>That said, some very reputable people have documented strong correlations to E-A-T and ranking.</p>
<p>SEO expert Marie Haynes, CEO of Marie Haynes Consulting (MHC), sheds some light on how E-A-T affects rankings:</p>
<p><em>“The team at MHC has seen quite a few websites that we believe have been negatively affected by Google Quality updates because they have a lack of E-A-T. We have also had the joy of helping businesses to improve their Google E-A-T with resulting traffic increases.”</em></p>
<p>Ok, but what does any of this mean for you, and how can you increase your E-A-T? Here are a few helpful tips:</p>
<ul>
<li>Create a detailed “About Us” page on your site</li>
<li>Optimize your page for searcher intent (which we’ll cover later)</li>
<li>Display any awards, certificates, or credentials proudly on your site</li>
<li>Build your authority across the web with guest posts</li>
<li>Respond to both positive and <a href="https://besttrustedreviews.com/" target="_blank" rel="noopener noreferrer">negative reviews</a></li>
<li>Keep all the information on your page as unbiased and as accurate as possible</li>
<li>Provide an easily accessible contact page with various ways your users can reach you or your team</li>
</ul>
<p>These are all ways that people can increase their E-A-T for higher rankings. And, honestly, a lot of it boils down to using best practices for <a href="https://trustpulse.com/best-reputation-management-tools/" target="_blank" rel="noopener noreferrer">managing your online reputation</a>.</p>
<p>Let’s be clear, though: there’s never a guarantee of a page one or #1 rank, and with SEO guidelines changing all the time, search engine rankings change with them.</p>
<p>But now, let’s get a better understanding of a couple of SEO terms you’ll hear a lot in the marketing world.</p>
<h3><strong>What is <a href="https://kbi.marketing/professional-seo-services/">On-Page SEO</a> and <a href="https://kbi.marketing/professional-seo-services/">Off-Page SEO</a>?</strong></h3>
<p>Two terms you’ll hear mentioned a lot when talking about <a href="https://kbi.marketing/professional-seo-services/">SEO ranking factors</a> are <strong>on-page SEO</strong> and <strong>off-page SEO</strong>.</p>
<p>On-page SEO refers to factors on your own website that you can optimize, such as the underlying code and the content.</p>
<p>Off-page SEO refers to actions taken outside of your site to affect your site’s trustworthiness and authority by building the right inbound links and social signals.</p>
<p>Both types are included in the top SEO ranking factors. Before we hit our top 10 ranking factors, though, let’s make sure we’re all on the same page about monitoring and tracking ranking.</p>
<h3><span id="How_to_Monitor_Search_Engine_Rankings" class="ez-toc-section"></span>How to <a href="https://webtargetedtraffic.com/seo-google-page-one-high-quality-backlinks/">Monitor Search Engine Rankings</a></h3>
<p>Before you can improve your SEO ranking, you’ll need to know your starting point.</p>
<p>There are a couple of ways to find this. First, you could search Google using the terms you think your customers will be using. Use an incognito or private window in your browser, so the results aren’t skewed by Google’s personalization. See where your content appears.</p>
<p>However, this is a little impractical for larger sites with hundreds of pages, so you’ll likely want a tool to help you out.</p>
<p>For example, with <a title="SEMRush" href="https://optinmonster.com/refer/semrush/" target="_blank" rel="nofollow noopener noreferrer">SEMrush</a>, you can type your domain into the search box, wait for the report to run, and see the top organic keywords you’re ranking for. Or, use their keyword position tracking tool to track the exact keywords you’re trying to rank for.</p>
<p><span class="aCOpRe"> </span></p><p>The post <a href="https://www.1-stseo.com/what-are-the-most-important-seo-ranking-factors/">What Are the Most Important SEO Ranking Factors?</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></content:encoded>
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<item>
<title>Valuable Basic SEO Aspects That Are Often Overlooked</title>
<link>https://www.1-stseo.com/valuable-basic-seo-aspects-that-are-often-overlooked/</link>
<comments>https://www.1-stseo.com/valuable-basic-seo-aspects-that-are-often-overlooked/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Fri, 30 Oct 2020 19:28:59 +0000</pubDate>
<category><![CDATA[Seo News]]></category>
<guid isPermaLink="false">http://seofiz.com/?p=847</guid>
<description><![CDATA[<p>Unlike a decade ago, SEO is no more something mysterious for some entrepreneurs. SEO has become a big industry nowadays and almost every company today hires SEO experts or gives the contract to some digital marketing company to its SEO projects. In the past few years, a lot of evolution has been witnessed in the […]</p>
<p>The post <a href="https://www.1-stseo.com/valuable-basic-seo-aspects-that-are-often-overlooked/">Valuable Basic SEO Aspects That Are Often Overlooked</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></description>
<content:encoded><![CDATA[<p>Unlike a decade ago, SEO is no more something mysterious for some entrepreneurs. SEO has become a big industry nowadays and almost every company today hires SEO experts or gives the contract to some digital marketing company to its SEO projects. </p>
<p>In the past few years, a lot of evolution has been witnessed in the SEO procedures due to the Google algorithm updates. Besides, the SEO experts have also worked on a number of ways for increasing the ranking of websites.</p>
<p>But, despite all this, there are some aspects, which are often overlooked during the SEO process. Many times, Search Engine Optimizers work on the aspects, which are in the current trend and are often talked. But, they overlook some other basic aspects, which are very important and one must pay heed towards them.</p>
<h2 class="wp-block-heading">Images with ALT Text</h2>
<p>According to Yoast, “Whether you’re a blogger or you write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”. Images bring an article to life and can also contribute to your website’s SEO.”</p>
<p>First, the images are the attributes, which ease to understand your content for the visitors, which results in the fewer bounce rates. The images also make your page rich and increase the chances of your web pages or blog pages to come in the top search results.</p>
<p>The prominent benefit of the images lies in Google images. Google gets a large number of individuals who are the image searchers. It has often been witnessed that a number of individuals who search for the images for some specific topics like to click on the pages if they find something interesting or relevant for them attached to those images.</p>
<p>In addition to this, the images can be pinned to the social media platform Pinterest, which redirect the users towards your article.</p>
<p>All this is undoubtedly very useful for the promotion as well as the ranking of your website.</p>
<h2 class="wp-block-heading">Great Headlines</h2>
<p>Stunning headlines are also one of the most important parts of the SEO process, and they help you in ranking.</p>
<p>First of all, the search engines identify your content with headlines. Your website is ranked on certain phrases of keywords, and the headlines play a major role when someone searches for the keywords or the closer phrases in your headlines.</p>
<p>Besides, the attractive headlines allure the searchers, and your website gets more clicks, which is also a source of ranking. For the social media users also, the headlines or the shared articles, blog posts or videos mater a lot.</p>
<p>Apart from else, the headlines also help the image searchers. When the users search the images on the search engines, these are the headlines, which convince them to click on your article and read your website or blog content.</p>
<h2 class="wp-block-heading">Links to Trusted Blogs</h2>
<p>Backlinks are the major parts of the SEO process, and outbound links are as significant as the inbound links. The outbound links are overlooked by some SEO experts, but they provide a lot of useful stuff to your site.</p>
<p>First, they give search engines a clear idea about the content on your page. Besides, they also act as the extension to your blog posts sometimes, and you can save some of the efforts to elaborate everything and cover them up with the help of blog posts.</p>
<h2 class="wp-block-heading">To Sum Up</h2>
<p>These are a few basic SEO aspects, which are unquestionably very important for the website ranking or for increasing the traffic. You may miss a number of visitors if you overlook these aspects.</p>
<p>These facets also make your website a quality site and increase the trust among the visitors. For instances, the visitors would like to visit those sites more, which have presented the things efficiently with images, and have a lot of trusted resources, as compared to those, which provide the plain texts.</p>
<p>However. taking care of all the aspects of SEO can be overwhelming for people who are not from the SEO field. And if your business cannot afford an SEO team, it is highly advisable to hire an SEO services company. These companies take care of all the latest updates in the SEO segment and work to improve your website’s ranking.</p><p>The post <a href="https://www.1-stseo.com/valuable-basic-seo-aspects-that-are-often-overlooked/">Valuable Basic SEO Aspects That Are Often Overlooked</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></content:encoded>
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</item>
<item>
<title>What Is SEO And Why Is It Important For Your Business?</title>
<link>https://www.1-stseo.com/what-is-seo-and-why-is-it-important-for-your-business/</link>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Fri, 30 Oct 2020 19:27:29 +0000</pubDate>
<category><![CDATA[Seo News]]></category>
<guid isPermaLink="false">http://seofiz.com/?p=845</guid>
<description><![CDATA[<p>For those looking for answers to why SEO is important for your business, especially if you are interested in incorporating SEO for your business, this article explores why SEO services are important, and looks at what a company that claims to be the best SEO company should offer to their clients. In this fast-paced digital world, it […]</p>
<p>The post <a href="https://www.1-stseo.com/what-is-seo-and-why-is-it-important-for-your-business/">What Is SEO And Why Is It Important For Your Business?</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></description>
<content:encoded><![CDATA[<p>For those looking for answers to why SEO is important for your business, especially if you are interested in incorporating SEO for your business, this article explores why SEO services are important, and looks at what a company that claims to be the best SEO company should offer to their clients.</p>
<p>In this fast-paced digital world, it is important that every business has the ability to adapt and adopt the new trends and strategies that constantly circulate and renew. Whilst Search Engine Optimization (SEO) has been in effect ever since Search Engines were first made, the algorithms constantly keep changing and as the years have gone by, its benefits, when implemented accurately only get better and better.</p>
<p>According to Accenture, it has been estimated that around 94% of B2B buyers do their research online before purchasing something. The same goes for B2C segments where according to Statista, eCommerce globally is expected to reach $4.5 trillion by 2021 and 81% of the people research online before they decide to buy something as per GE Retail Bank reports. These are some significant numbers and businesses and brands that do not make the effort to leverage SEO and understand its benefits are surely setting themselves up for failure in the long run.</p>
<p>So what exactly is SEO? Fundamentally, Search Engine Optimization (SEO) is the practice of optimizing your online content so that your website receives first page rankings on Search Engines. Through the incorporation of SEO, businesses will have robust and user-friendly websites that are able to create more visibility for the brands, thereby becomes credible and attract quality customers that have very potential to convert to an end-purchaser.</p>
<p>SEO is no doubt, very important to add to the business plan of your organization. So, while you are looking for companies that offer SEO services, here are some benefits of SEO for you to consider.</p>
<h2 class="wp-block-heading"><strong>SEO Helps Create User-Friendly Websites</strong></h2>
<p>While the greatest pro of SEO is that it generates first page rankings, this is the end result. In order to get to the first pages of rankings, a website must undergo rigorous processes of optimization. This is why a website that is optimized for SEO will always be more user friendly as these websites are well structured, clean, and without much clutter.</p>
<h2 class="wp-block-heading"><strong>SEO Helps Attract Relevantly And Quality Customers</strong></h2>
<p>The truth is, attracting more customers is one of the main reasons why we have a website. A website gives a business unlimited opportunities to stay ahead of the competition and increase its database and SEO is the key element that allows brands to do that. Because the content is optimized based on factual processes such as keyword research, businesses are able to attract the right type of customers, at a fraction of the cost of traditional methods.</p>
<h2 class="wp-block-heading"><strong>SEO Helps To Generate Better Conversions</strong></h2>
<p>Because websites that are optimized by SEO generally load faster, are easily navigatable and are accessible through any type of device, they are more often than not grab the attention of users and retain them for longer periods of them, increasing the chances of them converting and/or becoming repeat customers.</p>
<h2 class="wp-block-heading"><strong>SEO Helps In Building Brand Awareness</strong></h2>
<p>One of the greatest benefits of ranking on the first page of the search results is that your brand receives brand awareness. When your SEO-optimized website appears on dominant search engines such as Google, Bing, etc., customers are more likely to trust your brand in relation to the item/products/service that they searched for. This, in turn, generates more clicks as well.</p>
<h2 class="wp-block-heading"><strong>SEO Helps Maintain Budgets</strong></h2>
<p>SEO provides great ROI because it can be personalized to match the parameters of your business’s marketing budget. Through the creation of a digital footprint, your business can receive quantifiable results at reasonable costs.</p>
<p>If the agency you choose is the best SEO Company, they will surely make you aware of all of the above benefits and so much more when you are utilizing their SEO services. Remember that SEO is a continuous process and needs constant attention for successful incorporation.</p><p>The post <a href="https://www.1-stseo.com/what-is-seo-and-why-is-it-important-for-your-business/">What Is SEO And Why Is It Important For Your Business?</a> first appeared on <a href="https://www.1-stseo.com">Oslo Professional SEO Link Building Agency | White Label SEO Services</a>.</p>]]></content:encoded>
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