It looks like this is a web page, not a feed. I looked for a feed associated with this page, but couldn't find one. Please enter the address of your feed to validate.

Source: https://529393.mit-edu.top/post/6523094871

  1. <!doctype html>
  2. <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en" prefix="og: http://ogp.me/ns#">
  3.  
  4.  <head>
  5.    <meta charset="utf-8">
  6.    <meta name="applicable-device" content="pc,mobile">
  7.    <meta name="viewport" content="width=device-width, initial-scale=1">
  8.    <title>Quantifying the Impact of In-Game Advertisements on Player Immersion #555500211941 (2025-02-02)</title>
  9.    <link rel="canonical" href="https://529393.mit-edu.top/post/6523094871">
  10.    <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Poppins:wght@400;700&display=swap">
  11.    <link rel="stylesheet" href="https://x.mit-edu.top/static/css/style.css">
  12.    <script src="https://x.mit-edu.top/static/js/lazysizes.min.js" async></script>
  13.    <link rel="shortcut icon" href="/favicon.ico">
  14.    <!-- Open Graph Metadata -->
  15.    <meta property="og:type" content="article" />
  16.    <meta property="og:title" content="Quantifying the Impact of In-Game Advertisements on Player Immersion" />
  17.    <meta property="og:description" content="Quantifying the Impact of In-Game Advertisements on Player Immersion #555500211941 (2025-02-02)" />
  18.    <meta property="og:url" content="https://529393.mit-edu.top/post/6523094871" />
  19.    <meta property="og:site_name" content="mit-edu.top" />
  20.    <meta property="og:image" content="https://x.mit-edu.top/static/images/post/7.jpg" />
  21.    <meta property="og:article:published_time" content="2025-02-02T12:07:42Z" />
  22.    <meta property="og:article:author" content="Dr. Harold Matthews" />
  23.    <meta property="og:article:section" content="mit-edu.top" />
  24.    <meta property="og:article:tag" content="Games, Mobile Games, Video Games" />
  25.    <!-- Schema.org -->
  26.    <script type="application/ld+json">{
  27.            "@context": "https://schema.org",
  28.            "@type": "ScholarlyArticle",
  29.            "headline": "Quantifying the Impact of In-Game Advertisements on Player Immersion #555500211941 (2025-02-02)",
  30.            "author": {
  31.                "@type": "Person",
  32.                "name": "Dr. Harold Matthews",
  33.                "affiliation": {
  34.                    "@type": "Organization",
  35.                    "name": "mit-edu.top"
  36.                },
  37.                "url": "https://529393.mit-edu.top/post/6523094871"
  38.            },
  39.            "datePublished": "2025-02-02T12:07:42Z",
  40.            "image": "https://x.mit-edu.top/static/images/post/7.jpg",
  41.            "journal": {
  42.                "@type": "Periodical",
  43.                "name": "mit-edu.top",
  44.                "issn": "10.1069/555500211941"
  45.            },
  46.            "publisher": {
  47.                "@type": "Organization",
  48.                "name": "mit-edu.top",
  49.                "url": "https://529393.mit-edu.top"
  50.            },
  51.            "doi": "555500211941",
  52.            "abstract": "Quantifying the Impact of In-Game Advertisements on Player Immersion #555500211941 (2025-02-02)",
  53.            "citation": {
  54.                "@type": "CreativeWork",
  55.                "name": "Quantifying the Impact of In-Game Advertisements on Player Immersion",
  56.                "author": "Dr. Harold Matthews",
  57.                "datePublished": "2025-02-02T12:07:42Z",
  58.                "url": "https://529393.mit-edu.top/post/6523094871"
  59.            }
  60.        }
  61.    </script>
  62. </head>
  63.  
  64. <body>
  65.    <div class="site-mobile-menu site-navbar-target">
  66.        <div class="site-mobile-menu-header">
  67.            <div class="site-mobile-menu-close">
  68.                <span class="icofont-close js-menu-toggle"></span>
  69.            </div>
  70.        </div>
  71.        <div class="site-mobile-menu-body"></div>
  72.    </div>
  73.    <nav class="site-nav">
  74.        <div class="container">
  75.            <div class="site-navigation">
  76.                <div class="row">
  77.                    <div class="col-md-6 text-center order-1 order-md-2 mb-3 mb-md-0">
  78.                        <a href="https://529393.mit-edu.top" class="logo m-0 text-uppercase">mit-edu.top</a>
  79.                    </div>
  80.                    <div class="col-md-3 order-3 order-md-1">
  81.                    </div>
  82.                </div>
  83.            </div>
  84.        </div>
  85.    </nav>
  86.    <div class="section post-section pt-5">
  87.        <div class="container">
  88.            <div class="row justify-content-center">
  89.                <div class="col-lg-8">
  90.                    <div class="text-center">
  91.                        <img src="https://x.mit-edu.top/static/images/user/9.jpg" alt="Quantifying the Impact of In-Game Advertisements on Player Immersion" title="Quantifying the Impact of In-Game Advertisements on Player Immersion" class="author-pic img-fluid rounded-circle mx-auto">
  92.                    </div>
  93.                    <span class="d-block text-center">Harold Matthews</span>
  94.                    <span class="date d-block text-center small text-uppercase text-black-50 mb-5">2025-02-02</span>
  95.                    <h2 class="heading text-center">Quantifying the Impact of In-Game Advertisements on Player Immersion</h2>
  96.                    <p class="lead mb-4 text-center">Thanks to Harold Matthews for contributing the article "Quantifying the Impact of In-Game Advertisements on Player Immersion".
  97.                    </p>
  98.                    <img src="https://x.mit-edu.top/static/images/post/7.jpg" alt="Quantifying the Impact of In-Game Advertisements on Player Immersion" title="Quantifying the Impact of In-Game Advertisements on Player Immersion" class="img-fluid rounded mb-4 lazyload">
  99.                    <p>Esports, the competitive gaming phenomenon, has experienced an unprecedented surge in popularity, evolving into a multi-billion-dollar industry with professional players competing for lucrative prize pools in tournaments watched by millions of viewers worldwide. The rise of esports has not only elevated gaming to a mainstream spectacle but has also paved the way for new career opportunities and avenues for aspiring gamers to showcase their skills on a global stage.</p>
  100. <p>This research investigates how mobile games contribute to the transhumanist imagination by exploring themes of human enhancement and augmented reality (AR). The study examines how mobile AR games, such as Pokémon Go, offer new forms of interaction between players and their physical environments, effectively blurring the boundaries between the digital and physical worlds. Drawing on transhumanist philosophy and media theory, the paper explores the implications of AR technology for redefining human perception, cognition, and embodiment. It also addresses ethical concerns related to the over-reliance on AR technologies and the potential for social disconnection.</p>
  101. <p>This research provides a critical analysis of gender representation in mobile games, focusing on the portrayal of gender stereotypes and the inclusivity of diverse gender identities in game design. The study investigates how mobile games depict male, female, and non-binary characters, examining the roles, traits, and agency afforded to these characters within game narratives and mechanics. Drawing on feminist theory and media studies, the paper critiques the reinforcement of traditional gender roles and the underrepresentation of marginalized genders in mobile games. The research also explores how game developers can promote inclusivity through diverse character designs, storylines, and gameplay mechanics, offering suggestions for more equitable and progressive representations in mobile gaming.</p>
  102. <p>This paper examines the rise of cross-platform mobile gaming, where players can access the same game on multiple devices, such as smartphones, tablets, and PCs. It analyzes the technologies that enable seamless cross-platform play, including cloud synchronization and platform-agnostic development tools. The research also evaluates how cross-platform compatibility enhances user experience, providing greater flexibility and reducing barriers to entry for players.</p>
  103. <p>This paper examines the role of multiplayer mobile games in facilitating socialization, community building, and the formation of online social networks. The study investigates how multiplayer features such as cooperative gameplay, competitive modes, and guilds foster interaction among players and create virtual communities. Drawing on social network theory and community dynamics, the research explores the impact of multiplayer mobile games on players' social behavior, including collaboration, communication, and identity formation. The paper also evaluates the potential negative effects of online gaming communities, such as toxicity, exclusion, and cyberbullying, and offers strategies for developers to promote positive social interaction and inclusive communities in multiplayer games.</p>
  104.  
  105.                    <p>
  106.                    <a href="/redirect/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">Link</a>
  107.                    </p>
  108.                    <p><a href="https://www.linegames.org/" target="_blank" class="custom-link">External link</a>
  109. <a href="https://www.iliiili.com/" target="_blank" class="custom-link">External link</a>
  110. <a href="https://www.digwow.net/" target="_blank" class="custom-link">External link</a>
  111. <a href="https://www.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  112. <a href="https://www.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  113. <a href="https://294739433112-edu.iliiili.com/" target="_blank" class="custom-link">External link</a>
  114. <a href="https://893213683749-edu.digwow.net/" target="_blank" class="custom-link">External link</a>
  115. <a href="https://991661680154-edu.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  116. <a href="https://197418707029-edu.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  117. <a href="https://488862752929-gov.iliiili.com/" target="_blank" class="custom-link">External link</a>
  118. <a href="https://097103523265-gov.digwow.net/" target="_blank" class="custom-link">External link</a>
  119. <a href="https://045847796572-gov.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  120. <a href="https://858041940761-gov.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  121. <a href="https://113430945420-gov-edu.iliiili.com/" target="_blank" class="custom-link">External link</a>
  122. <a href="https://299956241045-gov-edu.digwow.net/" target="_blank" class="custom-link">External link</a>
  123. <a href="https://240226438871-gov-edu.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  124. <a href="https://975428448443-gov-edu.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  125. <a href="https://067272897920-edu.iliiili.com/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  126. <a href="https://673461658200-edu.digwow.net/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  127. <a href="https://055890296024-edu.free-giftcodes.com/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  128. <a href="https://314107164410-edu.gifthub.com.ru/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  129. <a href="https://576497402091-gov.iliiili.com/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  130. <a href="https://021723164575-gov.digwow.net/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  131. <a href="https://292733891541-gov.free-giftcodes.com/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  132. <a href="https://281490692765-gov.gifthub.com.ru/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  133. <a href="https://link.naver.com/bridge?181639168442&amp;url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  134. <a href="https://link.naver.com/bridge?732886905154&amp;url=https://naver732886905154-edu.digwow.net" target="_blank" class="custom-link">External link</a>
  135. <a href="https://link.naver.com/bridge?224490018272&amp;url=https://naver224490018272-edu.iliiili.com" target="_blank" class="custom-link">External link</a>
  136. <a href="https://link.naver.com/bridge?299033316605&amp;url=https://naver299033316605-edu.1717173.xyz" target="_blank" class="custom-link">External link</a>
  137. <a href="https://link.naver.com/bridge?396812334783&amp;url=https://naver396812334783-edu.gifthub.com.ru" target="_blank" class="custom-link">External link</a>
  138. <a href="https://link.naver.com/bridge?885702922936&amp;url=https://naver885702922936-gov.digwow.net" target="_blank" class="custom-link">External link</a>
  139. <a href="https://link.naver.com/bridge?277937467158&amp;url=https://naver277937467158-gov.iliiili.com" target="_blank" class="custom-link">External link</a>
  140. <a href="https://link.naver.com/bridge?381769148618&amp;url=https://naver381769148618-gov.1717173.xyz" target="_blank" class="custom-link">External link</a>
  141. <a href="https://link.naver.com/bridge?911105732526&amp;url=https://naver911105732526-gov.gifthub.com.ru" target="_blank" class="custom-link">External link</a>
  142. <a href="https://link.naver.com/bridge?273099827093&amp;url=https://naver273099827093-gov-edu.digwow.net" target="_blank" class="custom-link">External link</a>
  143. <a href="https://link.naver.com/bridge?918779660881&amp;url=https://naver918779660881-gov-edu.iliiili.com" target="_blank" class="custom-link">External link</a>
  144. <a href="https://link.naver.com/bridge?364616344643&amp;url=https://naver364616344643-gov-edu.1717173.xyz" target="_blank" class="custom-link">External link</a>
  145. <a href="https://link.naver.com/bridge?636336737614&amp;url=https://naver636336737614-gov-edu.gifthub.com.ru" target="_blank" class="custom-link">External link</a>
  146. <a href="https://blog-571660707169.gifthub.news/" target="_blank" class="custom-link">External link</a>
  147. <a href="https://blog-803368721364.jp-edu.sbs/" target="_blank" class="custom-link">External link</a>
  148. <a href="https://blog-048709267433.kr-edu.sbs/" target="_blank" class="custom-link">External link</a>
  149. <a href="https://blog-413130120457.krlinkedin.sbs/" target="_blank" class="custom-link">External link</a>
  150. <a href="https://blog-330577072843.mit-edu.sbs/" target="_blank" class="custom-link">External link</a>
  151. <a href="https://blog-779413864287.mit-edu.buzz/" target="_blank" class="custom-link">External link</a>
  152. <a href="https://blog-290346179127.mit-edu.tech/" target="_blank" class="custom-link">External link</a>
  153. <a href="https://blog-924119586538.mit-edu.site/" target="_blank" class="custom-link">External link</a>
  154. <a href="https://blog-814333162197.mit-edu.top/" target="_blank" class="custom-link">External link</a>
  155. <a href="https://blog-714637320841.usa-gov.top/" target="_blank" class="custom-link">External link</a>
  156. <a href="https://research-790443234767.mit-edu.pp.ua/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  157. <a href="https://research-074383055428.harvard-edu.pp.ua/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  158. <a href="https://research-261345425460.stanford-edu.pp.ua/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  159. <a href="https://research-793269977305.cambridge-edu.pp.ua/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  160. <a href="https://research-701353170204.berkeley-edu.pp.ua/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  161. <a href="https://research-856493472799.oxford-edu.pp.ua/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  162. <a href="https://research-796436016141-edu.wwv.pp.ua/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  163. <a href="https://research-569599085724-edu.sean.pp.ua/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  164. <a href="https://research-072252221875-edu.line.pp.ua/?url=https://529393.mit-edu.top/post/6523094871" target="_blank" class="custom-link">External link</a>
  165. </p>
  166.                    <div class="row mt-5 pt-5 border-top">
  167.                    </div>
  168.                </div>
  169.            </div>
  170.        </div>
  171.    </div>
  172.    <div class="section pb-0">
  173.        <div class="container">
  174.            <div class="row">
  175.                <div class="col-lg-12">
  176.                    <h2 class="heading">Related</h2>
  177.                </div>
  178.            </div>
  179.            <div class="row justify-content-center">
  180.                <div class="col-lg-12">
  181.                    <div class="post-entry d-md-flex small-horizontal mb-5">
  182.                        <div class="me-md-5 thumbnail mb-3 mb-md-0">
  183.                            <a href="https://529393.mit-edu.top/post/8714625039">
  184.                            <img src="https://x.mit-edu.top/static/images/post/7.jpg" alt="Procedural Generation of Modular Game Levels Using Constraint Programming" title="Procedural Generation of Modular Game Levels Using Constraint Programming" class="img-fluid lazyload">
  185.                            </a>
  186.                        </div>
  187.                        <div class="content">
  188.                            <div class="post-meta mb-3">
  189.                                <a href="https://blog-8714625039.mit-edu.top/post/8714625039/" target="_blank">
  190.                                <span class="date">2025-02-02</span>
  191.                                </a>
  192.                            </div>
  193.                            <h2 class="heading"><a href="https://529393.mit-edu.top/post/8714625039">Procedural Generation of Modular Game Levels Using Constraint Programming</a></h2>
  194.                            <p class="info">This study examines the ethical implications of data collection practices in mobile games, focusing on how player data is used to personalize experiences, target advertisements, and influence in-game purchases. The research investigates the risks associated with data privacy violations, surveillance, and the exploitation of vulnerable players, particularly minors and those with addictive tendencies. By drawing on ethical frameworks from information technology ethics, the paper discusses the ethical responsibilities of game developers in balancing data-driven business models with player privacy. It also proposes guidelines for designing mobile games that prioritize user consent, transparency, and data protection.</p>
  195.                            <a href="https://529393.mit-edu.top/post/8714625039" class="post-author d-flex align-items-center">
  196.                                <div class="author-pic">
  197.                                    <img src="https://x.mit-edu.top/static/images/user/9.jpg" alt="Procedural Generation of Modular Game Levels Using Constraint Programming" title="Procedural Generation of Modular Game Levels Using Constraint Programming" class="lazyload">
  198.                                </div>
  199.                                <div class="text">
  200.                                    <strong>Alexander Ward</strong>
  201.                                    <span>2025-02-02 published post</span>
  202.                                </div>
  203.                            </a>
  204.                        </div>
  205.                    </div>
  206.                </div>
  207.                <div class="col-lg-12">
  208.                    <div class="post-entry d-md-flex small-horizontal mb-5">
  209.                        <div class="me-md-5 thumbnail mb-3 mb-md-0">
  210.                            <a href="https://529393.mit-edu.top/post/8210947356">
  211.                            <img src="https://x.mit-edu.top/static/images/post/20.jpg" alt="Learning Hierarchical Representations for Procedurally Generated Game Worlds" title="Learning Hierarchical Representations for Procedurally Generated Game Worlds" class="img-fluid lazyload">
  212.                            </a>
  213.                        </div>
  214.                        <div class="content">
  215.                            <div class="post-meta mb-3">
  216.                                <a href="https://blog-8210947356.mit-edu.top/post/8210947356/" target="_blank">
  217.                                <span class="date">2025-02-02</span>
  218.                                </a>
  219.                            </div>
  220.                            <h2 class="heading"><a href="https://529393.mit-edu.top/post/8210947356">Learning Hierarchical Representations for Procedurally Generated Game Worlds</a></h2>
  221.                            <p class="info">Game developers are the architects of dreams, weaving intricate codes and visual marvels to craft worlds that inspire awe and ignite passion among players. Behind every pixel and line of code lies a creative vision, a dedication to excellence, and a commitment to delivering memorable experiences. The collaboration between artists, programmers, and storytellers gives rise to masterpieces that captivate the imagination and set new standards for innovation in the gaming industry.</p>
  222.                            <a href="https://529393.mit-edu.top/post/8210947356" class="post-author d-flex align-items-center">
  223.                                <div class="author-pic">
  224.                                    <img src="https://x.mit-edu.top/static/images/user/19.jpg" alt="Learning Hierarchical Representations for Procedurally Generated Game Worlds" title="Learning Hierarchical Representations for Procedurally Generated Game Worlds" class="lazyload">
  225.                                </div>
  226.                                <div class="text">
  227.                                    <strong>Mark Wright</strong>
  228.                                    <span>2025-02-02 published post</span>
  229.                                </div>
  230.                            </a>
  231.                        </div>
  232.                    </div>
  233.                </div>
  234.                <div class="col-lg-12">
  235.                    <div class="post-entry d-md-flex small-horizontal mb-5">
  236.                        <div class="me-md-5 thumbnail mb-3 mb-md-0">
  237.                            <a href="https://529393.mit-edu.top/post/4760982513">
  238.                            <img src="https://x.mit-edu.top/static/images/post/11.jpg" alt="Designing AR Games for Enhanced Spatial Memory Retention in Players" title="Designing AR Games for Enhanced Spatial Memory Retention in Players" class="img-fluid lazyload">
  239.                            </a>
  240.                        </div>
  241.                        <div class="content">
  242.                            <div class="post-meta mb-3">
  243.                                <a href="https://blog-4760982513.mit-edu.top/post/4760982513/" target="_blank">
  244.                                <span class="date">2025-02-02</span>
  245.                                </a>
  246.                            </div>
  247.                            <h2 class="heading"><a href="https://529393.mit-edu.top/post/4760982513">Designing AR Games for Enhanced Spatial Memory Retention in Players</a></h2>
  248.                            <p class="info">This study explores the evolution of virtual economies within mobile games, focusing on the integration of digital currency and blockchain technology. It analyzes how virtual economies are structured in mobile games, including the use of in-game currencies, tradeable assets, and microtransactions. The paper also investigates the potential of blockchain technology to provide decentralized, secure, and transparent virtual economies, examining its impact on player ownership, digital asset exchange, and the creation of new revenue models for developers and players alike.</p>
  249.                            <a href="https://529393.mit-edu.top/post/4760982513" class="post-author d-flex align-items-center">
  250.                                <div class="author-pic">
  251.                                    <img src="https://x.mit-edu.top/static/images/user/12.jpg" alt="Designing AR Games for Enhanced Spatial Memory Retention in Players" title="Designing AR Games for Enhanced Spatial Memory Retention in Players" class="lazyload">
  252.                                </div>
  253.                                <div class="text">
  254.                                    <strong>Brandon Barnes</strong>
  255.                                    <span>2025-02-02 published post</span>
  256.                                </div>
  257.                            </a>
  258.                        </div>
  259.                    </div>
  260.                </div>
  261.            </div>
  262.        </div>
  263.    </div>
  264.    <div class="py-5 bg-light mx-md-3 sec-subscribe">
  265.        <div class="container">
  266.            <div class="row">
  267.                <div class="col-lg-12">
  268.                    <h2 class="h4 fw-bold">Subscribe to newsletter</h2>
  269.                </div>
  270.            </div>
  271.            <form class="row">
  272.                <div class="col-md-8">
  273.                    <div class="mb-3 mb-md-0">
  274.                        <input type="email" class="form-control" placeholder="Enter your email">
  275.                    </div>
  276.                </div>
  277.                <div class="col-md-4 d-grid">
  278.                    <input type="submit" class="btn btn-primary" value="Subscribe">
  279.                </div>
  280.            </form>
  281.        </div>
  282.    </div>
  283.    <div class="site-footer">
  284.        <div class="container">
  285.            <div class="row justify-content-center copyright">
  286.                <div class="col-lg-7 text-center">
  287.                    <div class="widget">
  288.                        <p>Copyright &copy;
  289.                            <script>document.write(new Date().getFullYear());</script> All rights reserved.
  290.                        </p>
  291. <p>
  292.    < Top VPS Hosting Choice ><br>
  293.    <a href="https://evolution-host.com?ref=DQgZ6P" target="_blank">
  294.        <img src="https://x.mit-edu.top/static/images/evolution-host.png" alt="Evolution Host" title="Evolution Host" class="evhost lazyload">
  295.    </a>
  296. </p>
  297.                    </div>
  298.                </div>
  299.            </div>
  300.        </div>
  301.    </div>
  302. </body>
  303.  
  304. </html>
Copyright © 2002-9 Sam Ruby, Mark Pilgrim, Joseph Walton, and Phil Ringnalda