It looks like this is a web page, not a feed. I looked for a feed associated with this page, but couldn't find one. Please enter the address of your feed to validate.

Source: https://594436.mit-edu.top/post/7608935241

  1. <!doctype html>
  2. <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en" prefix="og: http://ogp.me/ns#">
  3.  
  4.  <head>
  5.    <meta charset="utf-8">
  6.    <meta name="applicable-device" content="pc,mobile">
  7.    <meta name="viewport" content="width=device-width, initial-scale=1">
  8.    <title>The Role of In-Game Advertising in Revenue Diversification Strategies #569760667405 (2025-01-31)</title>
  9.    <link rel="canonical" href="https://594436.mit-edu.top/post/7608935241">
  10.    <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Poppins:wght@400;700&display=swap">
  11.    <link rel="stylesheet" href="https://x.mit-edu.top/static/css/style.css">
  12.    <script src="https://x.mit-edu.top/static/js/lazysizes.min.js" async></script>
  13.    <link rel="shortcut icon" href="/favicon.ico">
  14.    <!-- Open Graph Metadata -->
  15.    <meta property="og:type" content="article" />
  16.    <meta property="og:title" content="The Role of In-Game Advertising in Revenue Diversification Strategies" />
  17.    <meta property="og:description" content="The Role of In-Game Advertising in Revenue Diversification Strategies #569760667405 (2025-01-31)" />
  18.    <meta property="og:url" content="https://594436.mit-edu.top/post/7608935241" />
  19.    <meta property="og:site_name" content="mit-edu.top" />
  20.    <meta property="og:image" content="https://x.mit-edu.top/static/images/post/9.jpg" />
  21.    <meta property="og:article:published_time" content="2025-01-31T03:58:47Z" />
  22.    <meta property="og:article:author" content="Dr. Jacob Murphy" />
  23.    <meta property="og:article:section" content="mit-edu.top" />
  24.    <meta property="og:article:tag" content="Games, Mobile Games, Video Games" />
  25.    <!-- Schema.org -->
  26.    <script type="application/ld+json">{
  27.            "@context": "https://schema.org",
  28.            "@type": "ScholarlyArticle",
  29.            "headline": "The Role of In-Game Advertising in Revenue Diversification Strategies #569760667405 (2025-01-31)",
  30.            "author": {
  31.                "@type": "Person",
  32.                "name": "Dr. Jacob Murphy",
  33.                "affiliation": {
  34.                    "@type": "Organization",
  35.                    "name": "mit-edu.top"
  36.                },
  37.                "url": "https://594436.mit-edu.top/post/7608935241"
  38.            },
  39.            "datePublished": "2025-01-31T03:58:47Z",
  40.            "image": "https://x.mit-edu.top/static/images/post/9.jpg",
  41.            "journal": {
  42.                "@type": "Periodical",
  43.                "name": "mit-edu.top",
  44.                "issn": "10.1069/569760667405"
  45.            },
  46.            "publisher": {
  47.                "@type": "Organization",
  48.                "name": "mit-edu.top",
  49.                "url": "https://594436.mit-edu.top"
  50.            },
  51.            "doi": "569760667405",
  52.            "abstract": "The Role of In-Game Advertising in Revenue Diversification Strategies #569760667405 (2025-01-31)",
  53.            "citation": {
  54.                "@type": "CreativeWork",
  55.                "name": "The Role of In-Game Advertising in Revenue Diversification Strategies",
  56.                "author": "Dr. Jacob Murphy",
  57.                "datePublished": "2025-01-31T03:58:47Z",
  58.                "url": "https://594436.mit-edu.top/post/7608935241"
  59.            }
  60.        }
  61.    </script>
  62. </head>
  63.  
  64. <body>
  65.    <div class="site-mobile-menu site-navbar-target">
  66.        <div class="site-mobile-menu-header">
  67.            <div class="site-mobile-menu-close">
  68.                <span class="icofont-close js-menu-toggle"></span>
  69.            </div>
  70.        </div>
  71.        <div class="site-mobile-menu-body"></div>
  72.    </div>
  73.    <nav class="site-nav">
  74.        <div class="container">
  75.            <div class="site-navigation">
  76.                <div class="row">
  77.                    <div class="col-md-6 text-center order-1 order-md-2 mb-3 mb-md-0">
  78.                        <a href="https://594436.mit-edu.top" class="logo m-0 text-uppercase">mit-edu.top</a>
  79.                    </div>
  80.                    <div class="col-md-3 order-3 order-md-1">
  81.                    </div>
  82.                </div>
  83.            </div>
  84.        </div>
  85.    </nav>
  86.    <div class="section post-section pt-5">
  87.        <div class="container">
  88.            <div class="row justify-content-center">
  89.                <div class="col-lg-8">
  90.                    <div class="text-center">
  91.                        <img src="https://x.mit-edu.top/static/images/user/14.jpg" alt="The Role of In-Game Advertising in Revenue Diversification Strategies" title="The Role of In-Game Advertising in Revenue Diversification Strategies" class="author-pic img-fluid rounded-circle mx-auto">
  92.                    </div>
  93.                    <span class="d-block text-center">Jacob Murphy</span>
  94.                    <span class="date d-block text-center small text-uppercase text-black-50 mb-5">2025-01-31</span>
  95.                    <h2 class="heading text-center">The Role of In-Game Advertising in Revenue Diversification Strategies</h2>
  96.                    <p class="lead mb-4 text-center">Thanks to Jacob Murphy for contributing the article "The Role of In-Game Advertising in Revenue Diversification Strategies".
  97.                    </p>
  98.                    <img src="https://x.mit-edu.top/static/images/post/9.jpg" alt="The Role of In-Game Advertising in Revenue Diversification Strategies" title="The Role of In-Game Advertising in Revenue Diversification Strategies" class="img-fluid rounded mb-4 lazyload">
  99.                    <p>This paper investigates the ethical implications of digital addiction in mobile games, specifically focusing on the role of game design in preventing compulsive play and overuse. The research explores how game mechanics such as reward systems, social comparison, and time-limited events may contribute to addictive behavior, particularly in vulnerable populations. Drawing on behavioral addiction theories, the study examines how developers can design games that are both engaging and ethical by avoiding exploitative practices while promoting healthy gaming habits. The paper also discusses strategies for mitigating the negative impacts of digital addiction, such as incorporating breaks, time limits, and player welfare features, to reduce the risk of game-related compulsive behavior.</p>
  100. <p>This research explores how mobile gaming influences consumer behavior, particularly in relation to brand loyalty and purchasing decisions. It examines how in-game advertisements, product placements, and brand collaborations impact players’ perceptions and engagement with brands. The study also looks at the role of mobile gaming in shaping consumer trends, with a particular focus on young, tech-savvy demographics.</p>
  101. <p>The allure of virtual worlds is undeniably powerful, drawing players into immersive realms where they can become anything from heroic warriors wielding enchanted swords to cunning strategists orchestrating grand schemes of conquest and diplomacy. These virtual realms are not just spaces for gaming but also avenues for self-expression and creativity, where players can customize their avatars, design unique outfits, and build virtual homes or kingdoms. The sense of agency and control over one's digital identity adds another layer of fascination to the gaming experience, blurring the boundaries between fantasy and reality.</p>
  102. <p>Multiplayer madness ensues as alliances are forged and tested, betrayals unfold like intricate dramas, and epic battles erupt, painting the virtual sky with a kaleidoscope of chaos, cooperation, and camaraderie. In the vast and dynamic world of online gaming, players from across the globe come together to collaborate, compete, and forge meaningful connections. Whether teaming up with friends to tackle cooperative challenges or engaging in fierce competition against rivals, the social aspect of gaming adds an extra layer of excitement and immersion, creating unforgettable experiences and lasting friendships.</p>
  103. <p>Gaming culture has transcended borders and languages, emerging as a vibrant global community that unites people from all walks of life under the banner of shared enthusiasm for interactive digital experiences. From casual gamers to hardcore enthusiasts, gaming has become a universal language, fostering connections, friendships, and even rivalries that span continents and time zones.</p>
  104.  
  105.                    <p>
  106.                    <a href="/redirect/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">Link</a>
  107.                    </p>
  108.                    <p><a href="https://www.linegames.org/" target="_blank" class="custom-link">External link</a>
  109. <a href="https://www.iliiili.com/" target="_blank" class="custom-link">External link</a>
  110. <a href="https://www.digwow.net/" target="_blank" class="custom-link">External link</a>
  111. <a href="https://www.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  112. <a href="https://www.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  113. <a href="https://505705841490-edu.iliiili.com/" target="_blank" class="custom-link">External link</a>
  114. <a href="https://067589128461-edu.digwow.net/" target="_blank" class="custom-link">External link</a>
  115. <a href="https://160983233814-edu.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  116. <a href="https://499548545204-edu.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  117. <a href="https://217053269357-gov.iliiili.com/" target="_blank" class="custom-link">External link</a>
  118. <a href="https://681962401365-gov.digwow.net/" target="_blank" class="custom-link">External link</a>
  119. <a href="https://220850271987-gov.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  120. <a href="https://304240009105-gov.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  121. <a href="https://446583115190-gov-edu.iliiili.com/" target="_blank" class="custom-link">External link</a>
  122. <a href="https://218417247671-gov-edu.digwow.net/" target="_blank" class="custom-link">External link</a>
  123. <a href="https://782602246905-gov-edu.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  124. <a href="https://226846868709-gov-edu.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  125. <a href="https://424292460631-edu.iliiili.com/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  126. <a href="https://856546178852-edu.digwow.net/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  127. <a href="https://449219262782-edu.free-giftcodes.com/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  128. <a href="https://928091287842-edu.gifthub.com.ru/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  129. <a href="https://459334588410-gov.iliiili.com/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  130. <a href="https://436714917817-gov.digwow.net/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  131. <a href="https://035719965898-gov.free-giftcodes.com/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  132. <a href="https://357208242823-gov.gifthub.com.ru/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  133. <a href="https://link.naver.com/bridge?314196890371&amp;url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  134. <a href="https://link.naver.com/bridge?368857793413&amp;url=https://naver368857793413-edu.digwow.net" target="_blank" class="custom-link">External link</a>
  135. <a href="https://link.naver.com/bridge?338520851361&amp;url=https://naver338520851361-edu.iliiili.com" target="_blank" class="custom-link">External link</a>
  136. <a href="https://link.naver.com/bridge?041088225011&amp;url=https://naver041088225011-edu.1717173.xyz" target="_blank" class="custom-link">External link</a>
  137. <a href="https://link.naver.com/bridge?890131465227&amp;url=https://naver890131465227-edu.gifthub.com.ru" target="_blank" class="custom-link">External link</a>
  138. <a href="https://link.naver.com/bridge?313449654753&amp;url=https://naver313449654753-gov.digwow.net" target="_blank" class="custom-link">External link</a>
  139. <a href="https://link.naver.com/bridge?576087176280&amp;url=https://naver576087176280-gov.iliiili.com" target="_blank" class="custom-link">External link</a>
  140. <a href="https://link.naver.com/bridge?437969790035&amp;url=https://naver437969790035-gov.1717173.xyz" target="_blank" class="custom-link">External link</a>
  141. <a href="https://link.naver.com/bridge?091566924633&amp;url=https://naver091566924633-gov.gifthub.com.ru" target="_blank" class="custom-link">External link</a>
  142. <a href="https://link.naver.com/bridge?350078021818&amp;url=https://naver350078021818-gov-edu.digwow.net" target="_blank" class="custom-link">External link</a>
  143. <a href="https://link.naver.com/bridge?897900410677&amp;url=https://naver897900410677-gov-edu.iliiili.com" target="_blank" class="custom-link">External link</a>
  144. <a href="https://link.naver.com/bridge?270733068076&amp;url=https://naver270733068076-gov-edu.1717173.xyz" target="_blank" class="custom-link">External link</a>
  145. <a href="https://link.naver.com/bridge?988160949639&amp;url=https://naver988160949639-gov-edu.gifthub.com.ru" target="_blank" class="custom-link">External link</a>
  146. <a href="https://blog-781848575548.gifthub.news/" target="_blank" class="custom-link">External link</a>
  147. <a href="https://blog-955752350267.jp-edu.sbs/" target="_blank" class="custom-link">External link</a>
  148. <a href="https://blog-251125193388.kr-edu.sbs/" target="_blank" class="custom-link">External link</a>
  149. <a href="https://blog-145799694160.krlinkedin.sbs/" target="_blank" class="custom-link">External link</a>
  150. <a href="https://blog-405532258360.mit-edu.sbs/" target="_blank" class="custom-link">External link</a>
  151. <a href="https://blog-980218032512.mit-edu.buzz/" target="_blank" class="custom-link">External link</a>
  152. <a href="https://blog-571098039682.mit-edu.tech/" target="_blank" class="custom-link">External link</a>
  153. <a href="https://blog-817654743865.mit-edu.site/" target="_blank" class="custom-link">External link</a>
  154. <a href="https://blog-678939287396.mit-edu.top/" target="_blank" class="custom-link">External link</a>
  155. <a href="https://blog-209268559224.usa-gov.top/" target="_blank" class="custom-link">External link</a>
  156. <a href="https://research-708185642545.mit-edu.pp.ua/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  157. <a href="https://research-564203833850.harvard-edu.pp.ua/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  158. <a href="https://research-605538018826.stanford-edu.pp.ua/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  159. <a href="https://research-491645291622.cambridge-edu.pp.ua/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  160. <a href="https://research-905280351915.berkeley-edu.pp.ua/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  161. <a href="https://research-716509248312.oxford-edu.pp.ua/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  162. <a href="https://research-932094295824-edu.wwv.pp.ua/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  163. <a href="https://research-859040512173-edu.sean.pp.ua/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  164. <a href="https://research-097939222432-edu.line.pp.ua/?url=https://594436.mit-edu.top/post/7608935241" target="_blank" class="custom-link">External link</a>
  165. </p>
  166.                    <div class="row mt-5 pt-5 border-top">
  167.                    </div>
  168.                </div>
  169.            </div>
  170.        </div>
  171.    </div>
  172.    <div class="section pb-0">
  173.        <div class="container">
  174.            <div class="row">
  175.                <div class="col-lg-12">
  176.                    <h2 class="heading">Related</h2>
  177.                </div>
  178.            </div>
  179.            <div class="row justify-content-center">
  180.                <div class="col-lg-12">
  181.                    <div class="post-entry d-md-flex small-horizontal mb-5">
  182.                        <div class="me-md-5 thumbnail mb-3 mb-md-0">
  183.                            <a href="https://594436.mit-edu.top/post/8741652930">
  184.                            <img src="https://x.mit-edu.top/static/images/post/9.jpg" alt="The Use of Serious Games in Promoting Financial Literacy Among Adolescents" title="The Use of Serious Games in Promoting Financial Literacy Among Adolescents" class="img-fluid lazyload">
  185.                            </a>
  186.                        </div>
  187.                        <div class="content">
  188.                            <div class="post-meta mb-3">
  189.                                <a href="https://blog-8741652930.mit-edu.top/post/8741652930/" target="_blank">
  190.                                <span class="date">2025-01-31</span>
  191.                                </a>
  192.                            </div>
  193.                            <h2 class="heading"><a href="https://594436.mit-edu.top/post/8741652930">The Use of Serious Games in Promoting Financial Literacy Among Adolescents</a></h2>
  194.                            <p class="info">This research examines the convergence of mobile gaming and virtual reality (VR) technologies, focusing on how the integration of VR into mobile games can create immersive, interactive experiences for players. The study explores the technical challenges of VR gaming on mobile devices, including hardware limitations, motion tracking, and user comfort, as well as the design principles that enable seamless interaction between virtual environments and physical spaces. The paper investigates the cognitive and emotional effects of VR gaming, particularly in relation to presence, immersion, and player agency. It also addresses the potential for VR to revolutionize mobile gaming experiences, creating new opportunities for storytelling, social interaction, and entertainment.</p>
  195.                            <a href="https://594436.mit-edu.top/post/8741652930" class="post-author d-flex align-items-center">
  196.                                <div class="author-pic">
  197.                                    <img src="https://x.mit-edu.top/static/images/user/14.jpg" alt="The Use of Serious Games in Promoting Financial Literacy Among Adolescents" title="The Use of Serious Games in Promoting Financial Literacy Among Adolescents" class="lazyload">
  198.                                </div>
  199.                                <div class="text">
  200.                                    <strong>David Hernandez</strong>
  201.                                    <span>2025-01-31 published post</span>
  202.                                </div>
  203.                            </a>
  204.                        </div>
  205.                    </div>
  206.                </div>
  207.                <div class="col-lg-12">
  208.                    <div class="post-entry d-md-flex small-horizontal mb-5">
  209.                        <div class="me-md-5 thumbnail mb-3 mb-md-0">
  210.                            <a href="https://594436.mit-edu.top/post/5839041627">
  211.                            <img src="https://x.mit-edu.top/static/images/post/18.jpg" alt="Dynamic Augmented Worlds: Procedural Content Generation for AR Games" title="Dynamic Augmented Worlds: Procedural Content Generation for AR Games" class="img-fluid lazyload">
  212.                            </a>
  213.                        </div>
  214.                        <div class="content">
  215.                            <div class="post-meta mb-3">
  216.                                <a href="https://blog-5839041627.mit-edu.top/post/5839041627/" target="_blank">
  217.                                <span class="date">2025-01-31</span>
  218.                                </a>
  219.                            </div>
  220.                            <h2 class="heading"><a href="https://594436.mit-edu.top/post/5839041627">Dynamic Augmented Worlds: Procedural Content Generation for AR Games</a></h2>
  221.                            <p class="info">This study presents a multidimensional framework for understanding the diverse motivations that drive player engagement across different mobile game genres. By drawing on Self-Determination Theory (SDT), the research examines how intrinsic and extrinsic motivation factors—such as achievement, autonomy, social interaction, and competition—affect player behavior and satisfaction. The paper explores how various game genres (e.g., casual, role-playing, and strategy games) tailor their game mechanics to cater to different motivational drivers. It also evaluates how player motivation impacts retention, in-game purchases, and long-term player loyalty, offering a deeper understanding of game design principles and their role in shaping player experiences.</p>
  222.                            <a href="https://594436.mit-edu.top/post/5839041627" class="post-author d-flex align-items-center">
  223.                                <div class="author-pic">
  224.                                    <img src="https://x.mit-edu.top/static/images/user/14.jpg" alt="Dynamic Augmented Worlds: Procedural Content Generation for AR Games" title="Dynamic Augmented Worlds: Procedural Content Generation for AR Games" class="lazyload">
  225.                                </div>
  226.                                <div class="text">
  227.                                    <strong>Mark Wright</strong>
  228.                                    <span>2025-01-31 published post</span>
  229.                                </div>
  230.                            </a>
  231.                        </div>
  232.                    </div>
  233.                </div>
  234.                <div class="col-lg-12">
  235.                    <div class="post-entry d-md-flex small-horizontal mb-5">
  236.                        <div class="me-md-5 thumbnail mb-3 mb-md-0">
  237.                            <a href="https://594436.mit-edu.top/post/2094618573">
  238.                            <img src="https://x.mit-edu.top/static/images/post/14.jpg" alt="Modeling Long-Term Engagement in Mobile Games: Insights from Survival Analysis" title="Modeling Long-Term Engagement in Mobile Games: Insights from Survival Analysis" class="img-fluid lazyload">
  239.                            </a>
  240.                        </div>
  241.                        <div class="content">
  242.                            <div class="post-meta mb-3">
  243.                                <a href="https://blog-2094618573.mit-edu.top/post/2094618573/" target="_blank">
  244.                                <span class="date">2025-01-31</span>
  245.                                </a>
  246.                            </div>
  247.                            <h2 class="heading"><a href="https://594436.mit-edu.top/post/2094618573">Modeling Long-Term Engagement in Mobile Games: Insights from Survival Analysis</a></h2>
  248.                            <p class="info">This research investigates how mobile gaming influences cognitive skills such as problem-solving, attention span, and spatial reasoning. It analyzes both positive and negative effects, providing insights into the potential educational benefits and drawbacks of mobile gaming.</p>
  249.                            <a href="https://594436.mit-edu.top/post/2094618573" class="post-author d-flex align-items-center">
  250.                                <div class="author-pic">
  251.                                    <img src="https://x.mit-edu.top/static/images/user/17.jpg" alt="Modeling Long-Term Engagement in Mobile Games: Insights from Survival Analysis" title="Modeling Long-Term Engagement in Mobile Games: Insights from Survival Analysis" class="lazyload">
  252.                                </div>
  253.                                <div class="text">
  254.                                    <strong>Charles Taylor</strong>
  255.                                    <span>2025-01-31 published post</span>
  256.                                </div>
  257.                            </a>
  258.                        </div>
  259.                    </div>
  260.                </div>
  261.            </div>
  262.        </div>
  263.    </div>
  264.    <div class="py-5 bg-light mx-md-3 sec-subscribe">
  265.        <div class="container">
  266.            <div class="row">
  267.                <div class="col-lg-12">
  268.                    <h2 class="h4 fw-bold">Subscribe to newsletter</h2>
  269.                </div>
  270.            </div>
  271.            <form class="row">
  272.                <div class="col-md-8">
  273.                    <div class="mb-3 mb-md-0">
  274.                        <input type="email" class="form-control" placeholder="Enter your email">
  275.                    </div>
  276.                </div>
  277.                <div class="col-md-4 d-grid">
  278.                    <input type="submit" class="btn btn-primary" value="Subscribe">
  279.                </div>
  280.            </form>
  281.        </div>
  282.    </div>
  283.    <div class="site-footer">
  284.        <div class="container">
  285.            <div class="row justify-content-center copyright">
  286.                <div class="col-lg-7 text-center">
  287.                    <div class="widget">
  288.                        <p>Copyright &copy;
  289.                            <script>document.write(new Date().getFullYear());</script> All rights reserved.
  290.                        </p>
  291. <p>
  292.    < Top VPS Hosting Choice ><br>
  293.    <a href="https://evolution-host.com?ref=DQgZ6P" target="_blank">
  294.        <img src="https://x.mit-edu.top/static/images/evolution-host.png" alt="Evolution Host" title="Evolution Host" class="evhost lazyload">
  295.    </a>
  296. </p>
  297.                    </div>
  298.                </div>
  299.            </div>
  300.        </div>
  301.    </div>
  302. </body>
  303.  
  304. </html>
Copyright © 2002-9 Sam Ruby, Mark Pilgrim, Joseph Walton, and Phil Ringnalda