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  14. <description>SEO Expert In Noida, Delhi</description>
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  30. <item>
  31. <title>Five Digital Marketing Tools You Need To Know About</title>
  32. <link>https://abhiseo.com/five-digital-marketing-tools-you-need-to-know-about/</link>
  33. <dc:creator><![CDATA[Preeti Singh]]></dc:creator>
  34. <pubDate>Fri, 08 Jul 2022 17:17:50 +0000</pubDate>
  35. <category><![CDATA[Latest News Update]]></category>
  36. <category><![CDATA[Digital Marketing Tools]]></category>
  37. <guid isPermaLink="false">https://abhiseo.com/?p=6428</guid>
  38.  
  39. <description><![CDATA[<p>There is very little chance that companies will survive without digital marketing. If brands do not market their products or services, how will the consumers know that you even exist? Digital marketing ensures that you do not waste your time catering to thousands of people through traditional methods. Moreover, if you do not keep up [&#8230;]</p>
  40. <p>The post <a href="https://abhiseo.com/five-digital-marketing-tools-you-need-to-know-about/">Five Digital Marketing Tools You Need To Know About</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  41. ]]></description>
  42. <content:encoded><![CDATA[
  43. <p>There is very little chance that companies will survive without digital marketing. If brands do not market their products or services, how will the consumers know that you even exist? Digital marketing ensures that you do not waste your time catering to thousands of people through traditional methods. Moreover, if you do not keep up with the time, you will probably lag behind because almost all your competitors will be getting ahead, reaching out to people through various digital methods. Marketing through digital channels proves to be a better option. Therefore, let&#8217;s have a look at the various tools you can use to advertise your company.</p>
  44.  
  45.  
  46.  
  47. <p><strong>Social Media Marketing Tools</strong><strong></strong></p>
  48.  
  49.  
  50.  
  51. <p>Social media has its own standing in the world. You can reach out to multiple people on so many platforms at the same time. <a href="https://icreativesol.com/digital-marketing-service/">Digital marketing services</a> have evolved over time and therefore become a necessity rather than a luxury. One of the prominent ways you can showcase your products and services is through social media. You can connect with your audience and build relationships that are more than just monetary transactions. Social media is also a way to gather information about what your customers want and how the rest of the market is operating.</p>
  52.  
  53.  
  54.  
  55. <p>However, you have to be very careful about what you post because your brand&#8217;s page is going to be in the public setting and therefore visible to anyone and everyone.</p>
  56.  
  57.  
  58.  
  59. <p>Here are some social media tools for you:</p>
  60.  
  61.  
  62.  
  63. <ol type="1"><li>Loomly</li><li>Audience</li><li>sprout social</li></ol>
  64.  
  65.  
  66.  
  67. <p><strong>Email Marketing Tools</strong><strong></strong></p>
  68.  
  69.  
  70.  
  71. <p>Digital marketing also has Email marketing under its umbrella and has been here for an extended period of time and has now made its mark. You can email people on all sorts of matters, whether formal or informal. You can market your brand to an audience; it doesn&#8217;t matter if it is big or small. You can do so much with email marketing, for instance, reminders, offers, warning, proof of sale, proof of purchase, and so much more. In addition to that, most of this work can be done through autopilot when you use tools like Hubspot, SendGrid, or Lemlist.</p>
  72.  
  73.  
  74.  
  75. <p><strong>SEO (Search Engine Optimization) Tools</strong><strong></strong></p>
  76.  
  77.  
  78.  
  79. <p>When you build a brand, you have to be competitive enough to make sure that your brand is recognizable and distinguishable, and to that, you have to optimize your search engine. Although the SEO practices may be daunting, once you get the hang of it becomes easier. Moreover, various marketing tools can help you reach your goal. For instance, Ahrefs, clear scope, SEMrush. Did you know 60% of people purchase a product after reading a blog post about it?</p>
  80.  
  81.  
  82.  
  83. <p>Digital marketing consultants cater to all your SEO needs once you tell them what you are after to engage with your audience. That is why hiring digital marketing agency services will be one of the best decisions that you will make.</p>
  84.  
  85.  
  86.  
  87. <p><strong>Graphic Creation Tools</strong><strong></strong></p>
  88.  
  89.  
  90.  
  91. <p>Graphics can play a vital role in encapsulating your audience&#8217;s attention. Visuals can make or break your brand. All you have to do is hire a designer and let the magic happen. However, there are some useful graphic designing tools like Creatopy, Visme, or Venngage to help you market your company.</p>
  92.  
  93.  
  94.  
  95. <p><strong>Tools for Landing Pages And Lead Generation</strong><strong></strong></p>
  96.  
  97.  
  98.  
  99. <p>Once people land on your page, it must become a priority for you to keep them engaged. You have to make a conscious effort to showcase something that does not make them regret their decision to click on your website. Traffic should not go to waste and ensure that the consumers&#8217; actions do not go to waste. if they like what they see, it will eventually result in more leads and thus conversions.</p>
  100.  
  101.  
  102.  
  103. <p>You can use tools like OptiMonk, Typeform, or MailMunch to fasten the process and help you along the way.</p>
  104.  
  105.  
  106.  
  107. <p>Read More! <a href="https://62b44989a97eb.site123.me/blog/how-digital-marketing-automation-transforms-small-businesses">How Digital Marketing Automation Transforms Small Businesses?</a></p>
  108.  
  109.  
  110.  
  111. <p><strong>Ending Note</strong><strong></strong></p>
  112.  
  113.  
  114.  
  115. <p>Digital marketing has so many tools to work with; you have to use the right ones for your business. You can choose a number of tools to cater to your various needs and requirements. To this, you will have to use them to know which ones work the best for you not only work vise but also your budget and thus your business.</p>
  116.  
  117.  
  118.  
  119. <p>After you choose your digital marketing tools, it creates a path for you to build your campaigns with proper knowledge and expertise. However, it is best to hire a digital marketing agency so that you can work together with which tools are the best for your company. A digital marketing company can take the pressure off your shoulders and take care of matters for you however you should have knowledge about what suits your brand.</p>
  120. <p>The post <a href="https://abhiseo.com/five-digital-marketing-tools-you-need-to-know-about/">Five Digital Marketing Tools You Need To Know About</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  121. ]]></content:encoded>
  122. </item>
  123. <item>
  124. <title>How to Choose a Domain Name?</title>
  125. <link>https://abhiseo.com/how-to-choose-a-domain-name/</link>
  126. <dc:creator><![CDATA[Preeti Singh]]></dc:creator>
  127. <pubDate>Sat, 11 Jun 2022 16:47:21 +0000</pubDate>
  128. <category><![CDATA[Latest News Update]]></category>
  129. <category><![CDATA[Domain Name]]></category>
  130. <category><![CDATA[how to Choose Domain name]]></category>
  131. <guid isPermaLink="false">https://abhiseo.com/?p=6425</guid>
  132.  
  133. <description><![CDATA[<p>To develop any website, you need a URL or the domain name. It is because visitors worldwide will be unable to recall the brand name or website’s IP address every time to search. Having a good domain name is essential so that visitors worldwide can access your site. Remember that the domain name is something [&#8230;]</p>
  134. <p>The post <a href="https://abhiseo.com/how-to-choose-a-domain-name/">How to Choose a Domain Name?</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  135. ]]></description>
  136. <content:encoded><![CDATA[
  137. <p>To develop any website, you need a URL or the domain name. It is because visitors worldwide will be unable to recall the brand name or website’s IP address every time to search. Having a good domain name is essential so that visitors worldwide can access your site. Remember that the domain name is something that requires some hours of effort or reliable hosting services. It is because many website owners <strong><a href="https://www.milesweb.in/">buy best web hosting and domain</a></strong> name to scale their business.</p>
  138.  
  139.  
  140.  
  141. <p>A domain name can either make or break your business. The right domain name for your website can meet your commercial needs and generate a profitable outcome. As of 2022, there are more than 43.2% of blogging and other websites are powered by WordPress. Remember that WordPress is the best CMS (Content management system) to develop websites. Many users prefer <strong><a href="https://www.milesweb.in/hosting/wordpress-hosting">WordPress hosting with free domain</a></strong> to build their sites and scale them at minimal costs.</p>
  142.  
  143.  
  144.  
  145. <p>However, choosing the domain name is not a cakewalk. Many of you are unaware of its importance also. Thus, we have brought this guide for you highlighting the domain name, and certain reasons to show its significance. And also there are some measures that you should follow to get a reliable domain name for your website.</p>
  146.  
  147.  
  148.  
  149. <h2 class="wp-block-heading">What is Meant by A Domain Name?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</h2>
  150.  
  151.  
  152.  
  153. <p>An online address of a website is a simpler way to access your website by getting details about the website’s domain name. You might have observed that www.abc.com is much simpler than typing an IP (Internet Protocol) address. those who don’t know about the IP address must know that the IP address is a set of unique numbers and characters that locates the device or the website’s location.</p>
  154.  
  155.  
  156.  
  157. <p>How many websites’ IP addresses you can remember? We know most of you will scratch your heads and will go blank. Therefore, a set of words or characters in a limited count is available that allows you to remember them without any difficulties. Google, Amazon, and many renowned brands worldwide are popular because they have a good domain name, and their brands are related to their domain name.</p>
  158.  
  159.  
  160.  
  161. <p>In the above example, ‘abc’ is the domain name. And don’t you think it is the best way to search a website or remember it? Now, most of you will have a query about what is that ‘.com’ part? It is called the Top Level Domain. In simpler words, it is an extension of a site that shows the genre or the locality of the website. The ‘.com’ TLD shows the commercial niche of the website. Whereas, country-specific domains like .us, .au, .in, and many more are also available in the internet world.</p>
  162.  
  163.  
  164.  
  165. <p>To get a domain for yourself, you need to approach domain registrars or web hosting providers. We would recommend you to choose a web hosting plan because you will be getting a reliable web hosting infrastructure to host your site with a unique domain name.</p>
  166.  
  167.  
  168.  
  169. <h2 class="wp-block-heading">Why Having a Good Domain Name Is Important?</h2>
  170.  
  171.  
  172.  
  173. <p>In this competitive online world, many websites are there that offer the same services or products that you are offering. With the growing internet popularity, the number of opportunities will also increase to create business sites and blogs. Moreover, in the vast ocean of different sites, what is the main strategy to your site unique?</p>
  174.  
  175.  
  176.  
  177. <p>The simple strategy is to have your unique domain name and scale your site to visitors worldwide. Having your unique domain is crucial for your site and your visitors to search. Having a good domain shows the professionalism of your site and helps build a professional identity.</p>
  178.  
  179.  
  180.  
  181. <h2 class="wp-block-heading">How to Choose a Domain Name?</h2>
  182.  
  183.  
  184.  
  185. <h3 class="wp-block-heading">1.&nbsp;&nbsp;&nbsp;&nbsp; Prefer buying web hosting plans</h3>
  186.  
  187.  
  188.  
  189. <p>You have developed your website, which is good. But you should also look for a reliable web hosting plan to host your website with minimal latency. Many web hosting plans have the feature of domain registrations also. In this, web hosting providers will do the domain registration part on your behalf and you will be getting your unique domain name at no additional cost.</p>
  190.  
  191.  
  192.  
  193. <h3 class="wp-block-heading">2.&nbsp;&nbsp;&nbsp;&nbsp; Choose your correct TLD</h3>
  194.  
  195.  
  196.  
  197. <p>According to your website niche, use the perfect TLD like .com, .org, or others that suit your website style. Most of the websites have .com TLDs because such websites deal with commercial genres.</p>
  198.  
  199.  
  200.  
  201. <p>However, don’t limit yourself to one local domain name and TLD. In the future, you might need to expand your website to different geographical locations. Hence, use country-specific TLDs like .uk, .in, and many more. The .com version is also beneficial for your website if you are dealing with a commercial purpose or any eCommerce brand. Always make a smart choice when it comes to choosing the domain name.</p>
  202.  
  203.  
  204.  
  205. <h3 class="wp-block-heading">3.&nbsp;&nbsp;&nbsp;&nbsp; Choose a Brandable Name</h3>
  206.  
  207.  
  208.  
  209. <p>Choosing the brand name is important for your website. Because it shows what kind of business are you dealing with. In your domain name, use characters that highlight your brand’s importance. For instance, Google and YouTube do not have a specific meaning. But one domain shows that it helps in searching for information and the other is a video streaming platform.</p>
  210.  
  211.  
  212.  
  213. <p>Due to a good domain name, users easily recall the domain name. They type the URL address in the web browser and access the site within no time.</p>
  214.  
  215.  
  216.  
  217. <h3 class="wp-block-heading">4.&nbsp;&nbsp;&nbsp;&nbsp; Keep it Concise</h3>
  218.  
  219.  
  220.  
  221. <p>There should be word limitations while choosing the domain name and the website’s URL. In minimum words, try to explain what kind of products or services your website offers. You can use numbers and special characters also if you want. Always remember not to make it a complicated one, or else it will put your visitors into a troublesome situation.</p>
  222.  
  223.  
  224.  
  225. <h2 class="wp-block-heading">Final Words</h2>
  226.  
  227.  
  228.  
  229. <p>Finally, in the conclusion, we can only say that you must focus on choosing the right domain name. Choosing the right domain name will help you in scaling websites and giving your site a profitable outcome. Follow all measures that we highlighted in the post and pick the right domain for your site.</p>
  230. <p>The post <a href="https://abhiseo.com/how-to-choose-a-domain-name/">How to Choose a Domain Name?</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  231. ]]></content:encoded>
  232. </item>
  233. <item>
  234. <title>Are You Still Using Google’s Universal Analytics? Time to Switch to GA4</title>
  235. <link>https://abhiseo.com/are-you-still-using-googles-universal-analytics-time-to-switch-to-ga4/</link>
  236. <dc:creator><![CDATA[Preeti Singh]]></dc:creator>
  237. <pubDate>Tue, 07 Jun 2022 15:50:56 +0000</pubDate>
  238. <category><![CDATA[Google Analytics]]></category>
  239. <category><![CDATA[GA4]]></category>
  240. <category><![CDATA[Google’s Universal Analytics]]></category>
  241. <guid isPermaLink="false">https://abhiseo.com/?p=6417</guid>
  242.  
  243. <description><![CDATA[<p>Search engine optimization (SEO) is the crux of digital marketing. Businesses have realized the importance of SEO in getting more traffic, creating a digital presence, and boosting profits. Thus, companies widely adopt the best SEO software to stay ahead of the competition and grow their business. Studies suggest that the global search engine optimization (SEO) [&#8230;]</p>
  244. <p>The post <a href="https://abhiseo.com/are-you-still-using-googles-universal-analytics-time-to-switch-to-ga4/">Are You Still Using Google’s Universal Analytics? Time to Switch to GA4</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  245. ]]></description>
  246. <content:encoded><![CDATA[
  247. <p>Search engine optimization (SEO) is the crux of digital marketing. Businesses have realized the importance of SEO in getting more traffic, creating a digital presence, and boosting profits. Thus, companies widely adopt the <a href="https://www.goodfirms.co/seo-software/">best SEO software</a> to stay ahead of the competition and grow their business. <strong><em>Studies suggest that the global search engine optimization (SEO) software market will reach USD <a href="https://www.globenewswire.com/news-release/2021/01/05/2153118/0/en/Global-SEO-Software-Industry.html">1.6 </a>billion by 2027.</em></strong></p>
  248.  
  249.  
  250.  
  251. <p>Google’s Universal Analytics tools have been the top player worldwide among the best SEO tools. These help businesses track and enhance their SEO performance and thus improve overall business performance. <strong><em>Global surveys indicate that among the websites whose traffic analysis tool is known (around 55.7% of all websites), Google Analytics is used by <a href="https://w3techs.com/technologies/details/ta-googleanalytics">85.9%</a> of the websites.</em></strong></p>
  252.  
  253.  
  254.  
  255. <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="295" src="https://abhiseo.com/wp-content/uploads/2022/06/new-age-img-banner-1024x295.png" alt="Google’s Universal Analytics" class="wp-image-6421" srcset="https://abhiseo.com/wp-content/uploads/2022/06/new-age-img-banner-1024x295.png 1024w, https://abhiseo.com/wp-content/uploads/2022/06/new-age-img-banner-300x87.png 300w, https://abhiseo.com/wp-content/uploads/2022/06/new-age-img-banner-768x222.png 768w, https://abhiseo.com/wp-content/uploads/2022/06/new-age-img-banner-1536x443.png 1536w, https://abhiseo.com/wp-content/uploads/2022/06/new-age-img-banner-696x201.png 696w, https://abhiseo.com/wp-content/uploads/2022/06/new-age-img-banner-1068x308.png 1068w, https://abhiseo.com/wp-content/uploads/2022/06/new-age-img-banner-1456x420.png 1456w, https://abhiseo.com/wp-content/uploads/2022/06/new-age-img-banner.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Google’s Universal Analytics</figcaption></figure>
  256.  
  257.  
  258.  
  259. <p>Google Analytics is rapidly improving to accommodate increasing business analytics needs. It is now power-packed with new features, advanced tools, and artificial intelligence-based insights with its latest version, GA4. Let’s see how GA4 will revolutionize business analytics and take it to the next level.</p>
  260.  
  261.  
  262.  
  263. <h2 class="wp-block-heading"><a></a><strong>Why GA4 Is the Future of Business Analytics?</strong></h2>
  264.  
  265.  
  266.  
  267. <p>GA4 is the future of business analytics with its numerous helpful and innovative tools. Here are the top offerings of GA4 that businesses must leverage for enhanced business analytics.</p>
  268.  
  269.  
  270.  
  271. <h3 class="wp-block-heading"><a></a><strong>Artificial Intelligence (AI) Insights</strong></h3>
  272.  
  273.  
  274.  
  275. <p>The AI-based intelligence insights/analytics feature of GA4 offers numerous suggested questions that SEO analysts can leverage. It also allows analysts to type directly into the search bar for other questions or insights.</p>
  276.  
  277.  
  278.  
  279. <p>GA4 AI insights enable automated and custom insights. The automated insights include basic site performance metrics, including the number of new users in the last week, top pages &amp; screens by the number of views, days with the highest users, top events by the users, and more. It enables viewing detailed demographic data for where the users come from, top countries by revenue, top cities, and languages users use the most. Additionally, analysts can get user acquisition insights, the number of users from organic search, a comparison of revenues, users from paid search vs. organic search, detailed traffic analysis for monthly users, and growth in users month-over-month.</p>
  280.  
  281.  
  282.  
  283. <p>GA4 allows users to easily create custom insights by setting conditions to generate these insights, including evaluation frequency, user segment (including or excluding various segments), and specific conditions. To get the required custom insight, users need to simply define three parameters, the metric, condition, and value for the insight. Moreover, the users get an extensive view of all these triggered insights on the insights dashboard, and they can choose to get this notified by email.</p>
  284.  
  285.  
  286.  
  287. <p>Besides, GA4 offers predictive analytics and custom reports for prospective purchasers, churning users, mobile traffic, and more based on historical data.</p>
  288.  
  289.  
  290.  
  291. <h3 class="wp-block-heading"><a></a><strong>User Engagement and Retention</strong></h3>
  292.  
  293.  
  294.  
  295. <p>GA4 offers broader user engagement and retention metrics. It enables businesses to comprehensively analyze average engagement time, engaged sessions per user, average engagement time per session, and user engagement from different devices, operating systems, and browsers.</p>
  296.  
  297.  
  298.  
  299. <p>Moreover, to assess user engagement by demographics, GA4 offers users engagement by country, highlighting top locations/countries of user engagement. Analyzing the user engagement from a specific target location/country helps businesses focus on improving engagement for that location. Analysts can also get comprehensive user retention, new users, and returning users analytics in GA4. Besides, it allows choosing the duration for these analytics, for example, over the last 7 days, 28 days, and 90 days.</p>
  300.  
  301.  
  302.  
  303. <p>GA4 facilitates in-depth analytics on the customer life cycle or user journey through three identifiers, user ID, Google signals, and device ID, collectively called identity spaces. This GA4 feature helps measure users across devices and platforms. It enables detailed user segmentation, enhanced cross-device insights, and user trends analysis over 7, 28, and 90 days.</p>
  304.  
  305.  
  306.  
  307. <h3 class="wp-block-heading"><a></a><strong>Extensive Events Tracking</strong></h3>
  308.  
  309.  
  310.  
  311. <p>Visitors perform numerous activities on the website or app, including viewing the page, clicking on links or buttons, scrolling through, downloading files, etc. These activities or events provide remarkable insights to businesses and help them improve user engagement, conversions, and overall performance. Google Analytics 4 allows SEO analysts to quickly and comprehensively track numerous such events more efficiently than the previous versions of GA.</p>
  312.  
  313.  
  314.  
  315. <p>GA4 allows tracking of automatically collected, recommended, and custom events. The automatically collected events include session_start, first_visit, and user_engagement. Other prominent GA4 events are page_view, scroll, click, view_search_results, file_download, and YouTube video engagement events, including video_start, video_progress, and video_complete. GA4 allows analysts to create and track up to 300 events per property.</p>
  316.  
  317.  
  318.  
  319. <h3 class="wp-block-heading"><a></a><strong>Google Ads &#8211; Enhanced Integration</strong></h3>
  320.  
  321.  
  322.  
  323. <p>Google Ads have numerous benefits for businesses. It enables them to improve online leads, earn more conversions, enhance sales, maximize ROI (return on investment), and create brand awareness.</p>
  324.  
  325.  
  326.  
  327. <p>GA4 allows enhanced integration with Google Ads. It helps businesses link their Google Ads account to the analytics property to get an enhanced view of the entire customer cycle, how users interact (clicking ads, etc.), and what activities the customers perform on the business site or app (making purchases, etc.).</p>
  328.  
  329.  
  330.  
  331. <h3 class="wp-block-heading"><a></a><strong>Anomaly Detection</strong></h3>
  332.  
  333.  
  334.  
  335. <p>Anomaly detection is another vital piece of information crucial for every business. It helps identify critical incidents, potential opportunities, technical faults, a spike in traffic, sudden changes in customer behavior or trends, and more. Catching such anomalies at the right time enables better planning, decision-making, and enhanced security.</p>
  336.  
  337.  
  338.  
  339. <p>GA4 leverages AI for anomaly detection. It uses historical data to predict the value of various metrics for the specified time period. When the actual value falls beyond the credible interval, it points out the value as an anomaly that requires attention. Moreover, GA4 detects anomalies in time-series data for a given metric and anomalies within a segment at the same point in time.</p>
  340.  
  341.  
  342.  
  343. <h3 class="wp-block-heading"><a></a><strong>Other Offerings</strong></h3>
  344.  
  345.  
  346.  
  347. <p>Apart from the above offerings, GA4 enables numerous innovative data controls, enhanced security, automated &amp; customized tables, creating upto 30 conversions per property, provision to delete the conversions that are no longer needed, behavioral modeling with consent mode, and much more.</p>
  348.  
  349.  
  350.  
  351. <h2 class="wp-block-heading"><a></a><strong>Wrapping Up</strong></h2>
  352.  
  353.  
  354.  
  355. <p>No matter how good your business website, portal, or app is, without analyzing its performance and gradually enhancing it, you cannot survive in the competitive market. Businesses have been using SEO analytics for over a decade, but Google Analytics has always been a global leader in SEO tools.</p>
  356.  
  357.  
  358.  
  359. <p>GA is now a step ahead to offer more convenience and better tools to enhance performance analytics for businesses by launching GA4. We have shared some insights on how to leverage GA4 for your business. Adopt GA4 now for assured business success.</p>
  360.  
  361.  
  362.  
  363. <h2 class="wp-block-heading"><a></a><strong>Author Bio</strong></h2>
  364.  
  365.  
  366.  
  367. <p>Jason Adams is a writer with a keen interest to continue learning and develop his research abilities. An avid reader and an eye toward growth, he is associated with GoodFirms, a frontline, and evolving reviews and rating platform.</p>
  368. <p>The post <a href="https://abhiseo.com/are-you-still-using-googles-universal-analytics-time-to-switch-to-ga4/">Are You Still Using Google’s Universal Analytics? Time to Switch to GA4</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  369. ]]></content:encoded>
  370. </item>
  371. <item>
  372. <title>6 Best Tactics to improve Organic Traffic on your WordPress website</title>
  373. <link>https://abhiseo.com/6-best-tactics-to-improve-organic-traffic-on-your-wordpress-website/</link>
  374. <dc:creator><![CDATA[Preeti Singh]]></dc:creator>
  375. <pubDate>Fri, 27 May 2022 16:52:43 +0000</pubDate>
  376. <category><![CDATA[Search Engine Optimization]]></category>
  377. <guid isPermaLink="false">https://abhiseo.com/?p=6413</guid>
  378.  
  379. <description><![CDATA[<p>WordPress is the most powerful and easiest website builder that has marveled at the market today. Almost 43% of the web is developed on this platform. From e-Commerce to blogging to business, it is a versatile option.&#160; This platform is designed with high flexibility and usability. Hence, an excellent solution for small and large websites [&#8230;]</p>
  380. <p>The post <a href="https://abhiseo.com/6-best-tactics-to-improve-organic-traffic-on-your-wordpress-website/">6 Best Tactics to improve Organic Traffic on your WordPress website</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  381. ]]></description>
  382. <content:encoded><![CDATA[
  383. <p>WordPress is the most powerful and easiest website builder that has marveled at the market today. Almost <a href="https://wordpress.com/">43% of the web is developed</a> on this platform. From e-Commerce to blogging to business, it is a versatile option.&nbsp;</p>
  384.  
  385.  
  386.  
  387. <p>This platform is designed with high flexibility and usability. Hence, an excellent solution for small and large websites both.&nbsp;</p>
  388.  
  389.  
  390.  
  391. <p>WordPress’s market share is 64.1% as of 2022 (<a href="https://w3techs.com/technologies/history_overview/content_management/ms/y">Source</a>).&nbsp;</p>
  392.  
  393.  
  394.  
  395. <figure class="wp-block-image"><img decoding="async" src="https://lh5.googleusercontent.com/qzrMgqlcvrb56fhw4fjJohP3y4f5HNYjUdkycimqbO0p2oOsA-Q-IsfOutKvSi4mU0qNlvBC4FDXik8tq_2Y8Zftu2ivS2KKQnJdVJYClJt9qEp7GXAGVHIk7sEHth8M5qA149Ue-kojoAnUNg" alt=""/></figure>
  396.  
  397.  
  398.  
  399. <p><a href="https://w3techs.com/technologies/history_overview/content_management/ms/y">W3Tech</a></p>
  400.  
  401.  
  402.  
  403. <p>Improving the organic traffic on WordPress is crucial. You do not have to trick Google or mess with the system. You need to develop a site with optimized codes.&nbsp;&nbsp;</p>
  404.  
  405.  
  406.  
  407. <p>There is no golden button for this. You can manage it by following a few guidelines. <a href="https://www.24x7wpsupport.com/?utm_source=Google&amp;utm_medium=Guest+Blog&amp;utm_campaign=Sage">Free support for your WordPress website</a> from an established team is an added advantage.&nbsp;</p>
  408.  
  409.  
  410.  
  411. <p><strong>Please remember:-</strong></p>
  412.  
  413.  
  414.  
  415. <p>Improving the organic traffic does not assure that your users are investing major time on your website. On the other hand, it will raise awareness about your business brand. In addition, it will nurture the trust of your targeted audience. You can see the improvement in user engagement, revenue, and conversion rate.&nbsp;</p>
  416.  
  417.  
  418.  
  419. <p>You can continue to produce products and content that meet the anticipation of the user.&nbsp;</p>
  420.  
  421.  
  422.  
  423. <p><strong>6 Best Tactics to improve Organic Traffic&nbsp;</strong></p>
  424.  
  425.  
  426.  
  427. <ol><li><strong>Craft good and high-quality content</strong></li></ol>
  428.  
  429.  
  430.  
  431. <p>You will not achieve anything if you do not have good content.</p>
  432.  
  433.  
  434.  
  435. <p>Content is the natural way to connect with new people. Hire content developers from a good digital marketing team. They help you to develop useful and comprehensive content.&nbsp;</p>
  436.  
  437.  
  438.  
  439. <p>We will recommend you craft the content in a post series. You can have a connective content system.&nbsp;</p>
  440.  
  441.  
  442.  
  443. <p>You must remember that the writing style plays a crucial role. Hence, must pay special attention to the tone of your content. It differs from one industry to another.&nbsp;</p>
  444.  
  445.  
  446.  
  447. <p>Make sure to add fun elements to your content. For this, you can develop videos and implement your content strategy.&nbsp;</p>
  448.  
  449.  
  450.  
  451. <ol start="2"><li><strong>Include Blogs</strong></li></ol>
  452.  
  453.  
  454.  
  455. <p>Including blogs is an effective way to enhance organic traffic. The WordPress users (business) must pay special heed to this. You can rank well on Google if you have content-rich and high-performing blogs.&nbsp;</p>
  456.  
  457.  
  458.  
  459. <p>It is also better to implement the trending keywords. This will boost organic traffic.&nbsp;</p>
  460.  
  461.  
  462.  
  463. <p>Ensure to share all the relevant details on your WordPress website. These details can be your service/ product, business, etc.&nbsp;</p>
  464.  
  465.  
  466.  
  467. <ol start="3"><li><strong>Breadcrumb navigation</strong></li></ol>
  468.  
  469.  
  470.  
  471. <p>It will allow you to improve the experience of your user on your WordPress site. With Breadcrumb navigation, you will provide your visitor with an immediate idea regarding the structure of the website. To be more precise, it will tell the exact location/ space where they are within the website structure.&nbsp;</p>
  472.  
  473.  
  474.  
  475. <p>In addition, Breadcrumb navigation will enable your user to browse through your WordPress site easily. It will also give another dimension to the appearance of your website in the SERP. Hence, will grow your organic traffic!!</p>
  476.  
  477.  
  478.  
  479. <ol start="4"><li><strong>Social media</strong></li></ol>
  480.  
  481.  
  482.  
  483. <p>The platforms of social media have become significant channels to maintain and build a strong presence. Hence, ensure to implement the features to the fullest.</p>
  484.  
  485.  
  486.  
  487. <p>Google understands the essentiality of social existence. This is one of the critical signals to make your content rank. It will generate more organic traffic.&nbsp;</p>
  488.  
  489.  
  490.  
  491. <ol start="5"><li><strong>Interlinking pages</strong></li></ol>
  492.  
  493.  
  494.  
  495. <p>Always ensure to create the interlinking for your website pages.&nbsp; It is the best way to keep your visitors engaged with your website for a prolonged time. This will also enhance the engagement.</p>
  496.  
  497.  
  498.  
  499. <p>It will compel the readers to explore your WordPress website.</p>
  500.  
  501.  
  502.  
  503. <ol start="6"><li><strong>Speed Optimization&nbsp;</strong></li></ol>
  504.  
  505.  
  506.  
  507. <p>The loading time of your web pages affects the search engine ranking. The user may get irritated if your page does not work properly.&nbsp;</p>
  508.  
  509.  
  510.  
  511. <p>For instance, a visitor is checking your website….</p>
  512.  
  513.  
  514.  
  515. <p><em>It&#8217;s one second….!!</em></p>
  516.  
  517.  
  518.  
  519. <p><em>then two….. and likewise</em>.&nbsp;</p>
  520.  
  521.  
  522.  
  523. <p>Your visitors will leave then and there!! <a href="https://www.section.io/blog/page-load-time-bounce-rate/">As per the study,</a> 22.2% leave the website after five seconds.&nbsp;</p>
  524.  
  525.  
  526.  
  527. <figure class="wp-block-image"><img decoding="async" src="https://lh4.googleusercontent.com/bxTRIYhT7SwTBvMqWBlF7y69wb4Vdohy5xfsXtdw6q2XpBDdx2_CGnCFQlow8u0Cv_UJDnF3ug3OXOcrlHExKCrCrjePdJt-7C80F2tDpYpNArw_J8OPKBlxcuEWpvdBOQE9NSR_BaUnOETsSw" alt=""/></figure>
  528.  
  529.  
  530.  
  531. <p><a href="https://www.section.io/assets/images/blog/featured-images/page_speed_graph.png">Source</a></p>
  532.  
  533.  
  534.  
  535. <p>This percentage will rise after 7 sec. This study also elaborated on the pages viewed and the correlation between load times.&nbsp;</p>
  536.  
  537.  
  538.  
  539. <p>So, ensure that your pages load quickly!!</p>
  540.  
  541.  
  542.  
  543. <ol start="7"><li><strong>Responsive</strong></li></ol>
  544.  
  545.  
  546.  
  547. <p>Make sure that your Word Press website is responsive on various platforms, especially mobile phones.</p>
  548.  
  549.  
  550.  
  551. <p>Nowadays, Google ensures to rank those WordPress websites that are mobile responsive. So, consider checking this strategy before you move ahead.&nbsp;</p>
  552.  
  553.  
  554.  
  555. <p><strong>In a conclusion</strong></p>
  556.  
  557.  
  558.  
  559. <p>It is prudent to improve the organic traffic of the website on your WordPress website.. So, try experimenting with these effective methods and build your brand online.&nbsp;</p>
  560.  
  561.  
  562.  
  563. <p>The above-mentioned strategies will help you to improve your organic traffic. It will attract as many users. Please understand you will not get the expected results overnight.&nbsp;</p>
  564.  
  565.  
  566.  
  567. <p>Hence, you need to be patient to attain the maximum benefit. Make sure to fix the contents that are not performing. Pay attention to the new trending keywords.&nbsp;</p>
  568.  
  569.  
  570.  
  571. <p>Put on all the hard work so that you are featured in the snippets.&nbsp;</p>
  572.  
  573.  
  574.  
  575. <p><strong>Author’s Bio</strong></p>
  576.  
  577.  
  578.  
  579. <p>Jinny Sarah Jacob is a Sr. Technical content writer at <a href="https://www.24x7wpsupport.com/?utm_source=Google&amp;utm_medium=Guest+Blog&amp;utm_campaign=Sage"><strong>24&#215;7 WP Support</strong></a><strong>,</strong> a leading WordPress development company that supports WordPress themes, plugins, and errors. She is a passionate technology geek at heart and loves to write blogs on marketing, technology, B2B, big data/analytics, business strategizing, etc.</p>
  580. <p>The post <a href="https://abhiseo.com/6-best-tactics-to-improve-organic-traffic-on-your-wordpress-website/">6 Best Tactics to improve Organic Traffic on your WordPress website</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  581. ]]></content:encoded>
  582. </item>
  583. <item>
  584. <title>5 Reasons SMS Marketing is Good for Small Businesses</title>
  585. <link>https://abhiseo.com/5-reasons-sms-marketing-is-good-for-small-businesses/</link>
  586. <dc:creator><![CDATA[Preeti Singh]]></dc:creator>
  587. <pubDate>Thu, 19 May 2022 19:25:05 +0000</pubDate>
  588. <category><![CDATA[SMS Marketing]]></category>
  589. <category><![CDATA[small businesses]]></category>
  590. <guid isPermaLink="false">https://abhiseo.com/?p=6408</guid>
  591.  
  592. <description><![CDATA[<p>Introduction When we talk about small businesses, the area of marketing technology is where they lag behind multinational corporations. It is often because the marketing tools are expensive, too complicated, or inaccessible for small businesses. But most of these small businesses don’t understand that to run a business, you don’t have to have fancy expensive [&#8230;]</p>
  593. <p>The post <a href="https://abhiseo.com/5-reasons-sms-marketing-is-good-for-small-businesses/">5 Reasons SMS Marketing is Good for Small Businesses</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  594. ]]></description>
  595. <content:encoded><![CDATA[
  596. <h2 class="wp-block-heading"><strong>Introduction</strong></h2>
  597.  
  598.  
  599.  
  600. <p>When we talk about small businesses, the area of marketing technology is where they lag behind multinational corporations. It is often because the marketing tools are expensive, too complicated, or inaccessible for small businesses. But most of these small businesses don’t understand that to run a business, you don’t have to have fancy expensive tools.</p>
  601.  
  602.  
  603.  
  604. <p>It is unnecessary to hire graphic designers, set up complex marketing campaigns, and spend thousands on Google ads as well. It is important to make sure your message reaches the customers in the best and most cost-efficient way.</p>
  605.  
  606.  
  607.  
  608. <p>This is the very reason why more than 50% of the marketing is done through text messages, to increase leads and prospects. It is profitable to use a text message marketing strategy, which is why small businesses are utilizing it to their capacity. If you are not sure why SMS marketing is good for your business, let&#8217;s analyze a few of the advantages of this, and then you can judge for yourself because you know your business better than us.</p>
  609.  
  610.  
  611.  
  612. <ol type="1"><li>It builds awareness for the company and increases its reach</li><li>It provides a boost in customer engagement</li><li>It is a highly customizable form of marketing campaign</li><li>It requires less time as it is mostly automatic</li><li>It is a very cost-effective approach&nbsp;&nbsp;</li></ol>
  613.  
  614.  
  615.  
  616. <p>To know more, let’s dig deeper and keep on scrolling.</p>
  617.  
  618.  
  619.  
  620. <h2 class="wp-block-heading"><a></a>&nbsp;<strong>Reasons why SMS marketing works for Small Businesses</strong></h2>
  621.  
  622.  
  623.  
  624. <p>Now that you know what is <a href="https://contentrally.com/sms-gateway-works/">SMS Gateway</a> and how it works, let’s focus on the reasons why SMS marketing is applicable for small business.</p>
  625.  
  626.  
  627.  
  628. <h3 class="wp-block-heading"><a></a>1.&nbsp;&nbsp;&nbsp; Builds awareness and increases reach</h3>
  629.  
  630.  
  631.  
  632. <p><a href="https://emblemwealth.com/text-sms-marketing-strategy-has-many-appended-advantages/">Text SMS marketing strategy</a> is simpler when compared to email marketing or voice marketing. It can be controlled and helps to stay in touch with the growing customer contact list. If compared to voice-calling campaigns, it is way easier to text 5,000 people in a day than to call them individually, wasting time.&nbsp;</p>
  633.  
  634.  
  635.  
  636. <p>Text messages are more effective when it comes to building strong brand awareness and increasing the reach of a small business.</p>
  637.  
  638.  
  639.  
  640. <h3 class="wp-block-heading"><a></a>2.&nbsp;&nbsp;&nbsp; Boosts Customer Engagement</h3>
  641.  
  642.  
  643.  
  644. <p>Have you ever noticed that customers are more likely to interact with a text message than pick up a phone call for any market campaign? Why is it so?</p>
  645.  
  646.  
  647.  
  648. <p>Because replying to a text message is easier and an instant process than actually opening an email and reading or answering a phone call and talking to someone.</p>
  649.  
  650.  
  651.  
  652. <p>Text messages give a sense of accessibility for the customers to reach the business. And due to this accessibility, you keep the business on the top of the mind of the customers.</p>
  653.  
  654.  
  655.  
  656. <p>But of course, in order to send a text message to a customer, you need to keep certain things in mind, which should be done properly.</p>
  657.  
  658.  
  659.  
  660. <ol type="1"><li>Try to craft a proper message</li><li>Be particular about the time of sending the message</li><li>Your ultimate goal should be to grow your contact list</li></ol>
  661.  
  662.  
  663.  
  664. <h3 class="wp-block-heading"><a></a>3. <strong>Highly customizable and personalized</strong></h3>
  665.  
  666.  
  667.  
  668. <p>The two most effective marketing strategies are sending the message on time and to provide as much relevant information as possible.</p>
  669.  
  670.  
  671.  
  672. <p>So to do that, knowing about your customers help you in sending a more personalized message. At least knowing the names and phone numbers of the customers also helps a lot in crafting a personalized text marketing campaign. Then the text would be more informative and personal and a lot more customer-centric.</p>
  673.  
  674.  
  675.  
  676. <h3 class="wp-block-heading"><a></a>4.<strong> Time Conservation and&nbsp; Automatic</strong></h3>
  677.  
  678.  
  679.  
  680. <p>When talking about the text marketing campaign, it doesn’t mean sending each customer the text on a one-by-one basis. There are a few SMS generating softwares where you can do the following.</p>
  681.  
  682.  
  683.  
  684. <ul><li>Craft bulk messages</li><li>Schedule a date and time for the messages</li><li>Enable auto-responding with specific keywords</li></ul>
  685.  
  686.  
  687.  
  688. <p>With this softwares, you would be free from crafting the messages on a daily basis. It will also help you to send the messages automatically without you having to send them.</p>
  689.  
  690.  
  691.  
  692. <p>Automatic auto-responds are very helpful in keeping up with customer interactions and queries. Automatic promo messages are a big boost to small companies in terms of their customer engagement and business.&nbsp;</p>
  693.  
  694.  
  695.  
  696. <p>In these SMS softwares, you can also set up and save message templates so that you don’t type a new template each and every time for different occasions.</p>
  697.  
  698.  
  699.  
  700. <h3 class="wp-block-heading"><a></a>5.<strong> Cost-Effective Approach</strong></h3>
  701.  
  702.  
  703.  
  704. <p>For small businesses, managing and allocating money is very important to be profitable. So having a costly marketing campaign strategy is not the wise thing for them to go for.</p>
  705.  
  706.  
  707.  
  708. <p>Generally, companies allocate about 10-12% of the total sales for their marketing campaigns. Now let’s say you pay $30 per month on text messaging, and the turnover of your company that year is $760K in revenue. Then it will add about to just 0.464% approx of your annual revenue on the campaign.</p>
  709.  
  710.  
  711.  
  712. <p>So this is a reason that makes a text marketing campaign a very cost-effective way of marketing for any small business.</p>
  713.  
  714.  
  715.  
  716. <p>With Investing a small amount of money, the ROI of text messaging marketing has been reported to be 500%. Which includes,</p>
  717.  
  718.  
  719.  
  720. <ul><li>High rate of customer engagement</li><li>Fills the gaps in communication</li><li>Provides a great customer service</li></ul>
  721.  
  722.  
  723.  
  724. <p>So, before setting up a text marketing campaign, make sure to choose the right type of software first and foremost.</p>
  725.  
  726.  
  727.  
  728. <h2 class="wp-block-heading"><a></a><strong>Conclusion</strong></h2>
  729.  
  730.  
  731.  
  732. <p>After analyzing the impacts and facts about text marketing, you can surely make an informed decision about which type of marketing campaign to choose for your marketing. SMS marketing is one of the simplest forms of marketing campaigns as it doesn’t require any expertise in technology; all the expertise you need to have is to send and receive texts as you go along.</p>
  733.  
  734.  
  735.  
  736. <p>&nbsp;Small business owners are often in a dilemma to choose the right software and the right marketing campaign. The text marketing strategy is the gateway to effective improvement for small businesses in 2022. It has the most advantageous feature among most the marketing campaigns as affordability, automatic, promotes healthy communication, offers great customer engagement, and generates a higher percentage of reach and traction.</p>
  737.  
  738.  
  739.  
  740. <p>Hopefully, the information given above provides a certain clarity for small business owners to make an informed decision about choosing the right campaign strategy for them to apply to boost their business and gain traction among the customers.&nbsp;</p>
  741.  
  742.  
  743.  
  744. <p><strong>Author Bio:</strong></p>
  745.  
  746.  
  747.  
  748. <p>Charles Simon is a vibrant, professional blogger and writer. He graduated from the</p>
  749.  
  750.  
  751.  
  752. <p>University of California, Berkeley, in business management. He is a business owner by</p>
  753.  
  754.  
  755.  
  756. <p>profession, but by heart, he is a passionate writer. Now Charles is the owner and co-founder</p>
  757.  
  758.  
  759.  
  760. <p>of <a href="https://www.sbnewsroom.com/">SB News Room</a>, <a href="https://emblemwealth.com/">Emblem Wealth</a>, <a href="https://www.technetdeals.com/">Tech Net Deals</a>, <a href="https://onlinehealthmedia.com/">Online Health Media</a>, and <a href="https://wpbloggertips.com/">WP Blogger</a></p>
  761.  
  762.  
  763.  
  764. <p><a href="https://wpbloggertips.com/">Tips</a>.</p>
  765.  
  766.  
  767.  
  768. <p><strong>Also Read:-&nbsp;</strong><a href="https://abhiseo.com/10-effective-web-design-tips-to-improve-your-bounce-rate/">10 Effective Web Design Tips to Improve Your Bounce Rate</a></p>
  769. <p>The post <a href="https://abhiseo.com/5-reasons-sms-marketing-is-good-for-small-businesses/">5 Reasons SMS Marketing is Good for Small Businesses</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  770. ]]></content:encoded>
  771. </item>
  772. <item>
  773. <title>Why is social media marketing necessary for restaurants?</title>
  774. <link>https://abhiseo.com/why-is-social-media-marketing-necessary-for-restaurants/</link>
  775. <dc:creator><![CDATA[Preeti Singh]]></dc:creator>
  776. <pubDate>Thu, 10 Feb 2022 19:58:20 +0000</pubDate>
  777. <category><![CDATA[Social Media]]></category>
  778. <category><![CDATA[social media marketing necessary for restaurants]]></category>
  779. <guid isPermaLink="false">https://abhiseo.com/?p=6398</guid>
  780.  
  781. <description><![CDATA[<p>Corporate use of social media sites like Instagram, Facebook, Twitter, and Pinterest is now a priority. Many marketers and company owners make the error of underestimating the power of social media marketing. There are two industries, general merchandise and retail units, where social media marketing makes sense. A different sector that can greatly benefit from [&#8230;]</p>
  782. <p>The post <a href="https://abhiseo.com/why-is-social-media-marketing-necessary-for-restaurants/">Why is social media marketing necessary for restaurants?</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  783. ]]></description>
  784. <content:encoded><![CDATA[
  785. <p>Corporate use of social media sites like Instagram, Facebook, Twitter, and Pinterest is now a priority. Many marketers and company owners make the error of underestimating the power of social media marketing. There are two industries, general merchandise and retail units, where social media marketing makes sense. A different sector that can greatly benefit from online marketing is restaurants.</p>
  786.  
  787.  
  788.  
  789. <p>80% of individuals look up restaurants online before going out for the first time, and 88% of those do go out that day. It means that online evaluations and information are found on restaurant websites. <a href="https://www.aistechnolabs.com/social-media-marketing-for-restaurants/" target="_blank" rel="noreferrer noopener"><strong>Social media for restaurants business</strong></a> can have a significant impact on people&#8217;s decisions. If you&#8217;re still not convinced, here are six additional reasons why social media should be a component of any restaurant&#8217;s marketing plan.</p>
  790.  
  791.  
  792.  
  793. <div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img decoding="async" src="https://abhiseo.com/wp-content/uploads/2022/02/social-media-marketing-necessary-for-restaurants-2.jpeg" alt="social media marketing necessary for restaurants" class="wp-image-6403" width="1064" height="548"/><figcaption>social media marketing necessary for restaurants</figcaption></figure></div>
  794.  
  795.  
  796.  
  797. <p><strong>1. It Broadens Your Audience And Makes You More Visible</strong></p>
  798.  
  799.  
  800.  
  801. <p>Do you recollect the memorable episode in history when one of Wendy&#8217;s (the fast-food restaurant) customers earned the enormous amount of retweets ever? And they even donated money to a good cause since it looked good on the fast-food restaurant&#8217;s billboard!</p>
  802.  
  803.  
  804.  
  805. <p>You may reach out to food bloggers and influencers who have similar audiences to yours. Because EVERYONE loves food, utilizing social media for restaurants is a beautiful concept! While you have boosted your social media presence, you may work with others to increase your following base and clientele.</p>
  806.  
  807.  
  808.  
  809. <p><strong>2. Customer happiness may be gauged using data gleaned from social media.</strong></p>
  810.  
  811.  
  812.  
  813. <p>You&#8217;ve probably heard that Google and business directories are great places to get feedback from customers. Similarly, it is valid for social media. Many consumers post pictures of their meals and write reviews about them there.</p>
  814.  
  815.  
  816.  
  817. <p>Even better, you don&#8217;t have to ask for or provide anything in return. Social media culture is nearly engrained in posting food photos and reviews. Speaking your mind is no longer restricted to the realm of the culinary blogger or influencer.</p>
  818.  
  819.  
  820.  
  821. <p><strong>3. It Affects SEO and Local SEO in an Indirect Way</strong></p>
  822.  
  823.  
  824.  
  825. <p>Even though Google&#8217;s search algorithm does not take social media into account, the total search rating of a firm might be influenced by it. As a result, Google&#8217;s algorithm places a high value on factors like popularity, authority, and traffic.</p>
  826.  
  827.  
  828.  
  829. <p>As an example, I&#8217;ll show you how social media influences each of these three traits:</p>
  830.  
  831.  
  832.  
  833. <ul><li>Popularity: Keeping in contact with your audience, utilising the proper hashtags, and providing excellent work with all assist to boost your overall popularity.</li><li>Authority: You may increase your authority by acquiring the trust of your audience. As a result, when you recommend your menu, your audience is more willing to believe it.</li></ul>
  834.  
  835.  
  836.  
  837. <p>With a solid social media marketing and SEO strategy in place, you can reach more potential customers and increase traffic to your restaurant.</p>
  838.  
  839.  
  840.  
  841. <p><strong>4. Social networking is a Cost-Effective Marketing Tool.</strong></p>
  842.  
  843.  
  844.  
  845. <p>Billboards are costly, as are many other types of media. However, social media is free, and even with a modest budget, you can run advertising that is significantly more successful than a billboard. As a result, social media provides a level playing field for eateries.</p>
  846.  
  847.  
  848.  
  849. <p>Pinterest, Facebook, Twitter, Instagram, and Google+ are the channels with the most successful ad platforms for restaurants; thus, I advise focusing on them. With Facebook advertising, you may target specific demographics like gender, age, location, and other factors.</p>
  850.  
  851.  
  852.  
  853. <p><strong>5. The customers will feel more attached to you.</strong></p>
  854.  
  855.  
  856.  
  857. <p>Just think about what it would be like to try to contact every one of your customers to let them know about a new offer. It&#8217;s not going to happen as it&#8217;s virtually impossible. You may reach all of your audience and more with a single post on your social media networks. It&#8217;s not just a fantastic method to get the word out to a large audience. But it is also a great way to stay in touch with them.</p>
  858.  
  859.  
  860.  
  861. <p>You may build trust and loyalty by following, commenting, and exchanging likes and comments with your consumers. Consequently, people are more inclined to support your business and think about your restaurant when they want to dine.</p>
  862.  
  863.  
  864.  
  865. <p><strong>6. Social media is easy to use.</strong></p>
  866.  
  867.  
  868.  
  869. <p>Because the internet has been made user-friendly, social media is a very accessible tool for business &#8216;un&#8217; clever individuals to attain their objectives. Almost anybody can utilize social media platforms because of the many accessible features and helpful FAQs.</p>
  870.  
  871.  
  872.  
  873. <p><strong>Author Bio &#8211;</strong></p>
  874.  
  875.  
  876.  
  877. <figure class="wp-block-image size-full is-resized"><img decoding="async" src="https://abhiseo.com/wp-content/uploads/2022/02/Vlog-Author-.jpg" alt="" class="wp-image-6399" width="100" height="102"/></figure>
  878.  
  879.  
  880.  
  881. <p>Hermit Chawla is a MD at <a href="https://www.aistechnolabs.com/" target="_blank" rel="noreferrer noopener"><strong>AIS Technolabs</strong></a> which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He love to share his thoughts on Web &amp; App Development, Clone App Development and Game Development.</p>
  882.  
  883.  
  884.  
  885. <p><strong>For More:</strong></p>
  886.  
  887.  
  888.  
  889. <p>LinkedIn:<a href="https://www.linkedin.com/company/ais-technolabs"> </a> <a href="https://www.linkedin.com/in/hermit-chawla-lion-82b6513b" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/hermit-chawla-lion-82b6513b</a></p>
  890.  
  891.  
  892.  
  893. <p>Twitter:<a href="https://twitter.com/aistechnolabs" target="_blank" rel="noreferrer noopener"> https://twitter.com/aistechnolabs</a></p>
  894.  
  895.  
  896.  
  897. <p>Facebook:<a href="https://www.facebook.com/aistechnolabs" target="_blank" rel="noreferrer noopener"> https://www.facebook.com/aistechnolabs</a></p>
  898.  
  899.  
  900.  
  901. <p><strong>Also Read:- </strong><a href="https://abhiseo.com/10-effective-web-design-tips-to-improve-your-bounce-rate/">10 Effective Web Design Tips to Improve Your Bounce Rate</a></p>
  902. <p>The post <a href="https://abhiseo.com/why-is-social-media-marketing-necessary-for-restaurants/">Why is social media marketing necessary for restaurants?</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  903. ]]></content:encoded>
  904. </item>
  905. <item>
  906. <title>3 Recommended Paraphrasers for Bloggers to get help in Content Writing</title>
  907. <link>https://abhiseo.com/3-recommended-paraphrasers-for-bloggers-to-get-help-in-content-writing/</link>
  908. <dc:creator><![CDATA[Preeti Singh]]></dc:creator>
  909. <pubDate>Fri, 04 Feb 2022 20:21:19 +0000</pubDate>
  910. <category><![CDATA[Digital Marketing]]></category>
  911. <guid isPermaLink="false">https://abhiseo.com/?p=6389</guid>
  912.  
  913. <description><![CDATA[<p>Writing a lot of articles on a similar subject is a time-consuming process that necessitates a significant amount of time and effort.&#160; For creating exciting material, a writer must surf the web and seek valuable and correct information.&#160; If you conduct this procedure frequently, it indeed becomes monotonous and time-consuming. However, the usage of new [&#8230;]</p>
  914. <p>The post <a href="https://abhiseo.com/3-recommended-paraphrasers-for-bloggers-to-get-help-in-content-writing/">3 Recommended Paraphrasers for Bloggers to get help in Content Writing</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  915. ]]></description>
  916. <content:encoded><![CDATA[
  917. <p>Writing a lot of articles on a similar subject is a time-consuming process that necessitates a significant amount of time and effort.&nbsp;</p>
  918.  
  919.  
  920.  
  921. <p>For creating exciting material, a writer must surf the web and seek valuable and correct information.&nbsp;</p>
  922.  
  923.  
  924.  
  925. <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="359" src="https://abhiseo.com/wp-content/uploads/2022/02/What-Is-a-Rephrasing-Tool-1024x359.png" alt="Content Writing Tools " class="wp-image-6395" srcset="https://abhiseo.com/wp-content/uploads/2022/02/What-Is-a-Rephrasing-Tool-1024x359.png 1024w, https://abhiseo.com/wp-content/uploads/2022/02/What-Is-a-Rephrasing-Tool-300x105.png 300w, https://abhiseo.com/wp-content/uploads/2022/02/What-Is-a-Rephrasing-Tool-768x269.png 768w, https://abhiseo.com/wp-content/uploads/2022/02/What-Is-a-Rephrasing-Tool-696x244.png 696w, https://abhiseo.com/wp-content/uploads/2022/02/What-Is-a-Rephrasing-Tool-1068x374.png 1068w, https://abhiseo.com/wp-content/uploads/2022/02/What-Is-a-Rephrasing-Tool.png 1164w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Content Writing Tools </figcaption></figure>
  926.  
  927.  
  928.  
  929. <p>If you conduct this procedure frequently, it indeed becomes monotonous and time-consuming.</p>
  930.  
  931.  
  932.  
  933. <p>However, the usage of new utilities may be of considerable assistance in producing high-quality material without the need to exert significant effort.&nbsp;</p>
  934.  
  935.  
  936.  
  937. <p>Paraphrasing tools are available online, and using one of these tools; you may produce original and creative material without having to write a single word.&nbsp;</p>
  938.  
  939.  
  940.  
  941. <p>In this post, we&#8217;ll go over some of the greatest paraphrasing tools that you can use to make your writing more concise.&nbsp;</p>
  942.  
  943.  
  944.  
  945. <p>Using these tools, you can quickly and easily generate <a href="https://ahrefs.com/blog/seo-friendly-urls/">SEO-friendly</a> articles and blog entries in a short period.</p>
  946.  
  947.  
  948.  
  949. <p><strong>What Is a Rephrasing Tool?</strong></p>
  950.  
  951.  
  952.  
  953. <p>A paraphrasing tool is a program that paraphrases a given document and creates content that does not interfere with the meaning of the original material.&nbsp;</p>
  954.  
  955.  
  956.  
  957. <p>It is a kind of utility that uses current content to generate new and altered versions of that content.</p>
  958.  
  959.  
  960.  
  961. <p>A paraphrasing tool is typically used to do the following tasks:</p>
  962.  
  963.  
  964.  
  965. <ol><li>It alters the structure of the phrase</li><li>Uses the most appropriate synonyms to replace the original words.</li></ol>
  966.  
  967.  
  968.  
  969. <p><strong>3 Recommended Rephrasing Tools for Bloggers</strong></p>
  970.  
  971.  
  972.  
  973. <h2 class="wp-block-heading" id="1-paraphraser-io-paraphrasing-tool">1. <strong>Paraphraser.io Paraphrasing Tool</strong></h2>
  974.  
  975.  
  976.  
  977. <p>Paraphraser.io is a multi-functional paraphrase application that may help you paraphrase articles, assignments in a unique way.</p>
  978.  
  979.  
  980.  
  981. <p>This <a href="https://www.paraphraser.io/">paraphrase tool</a> is cleverly built to include keyword algorithms into your content, resulting in an entirely original and plagiarism-free result.</p>
  982.  
  983.  
  984.  
  985. <p></p>
  986.  
  987.  
  988.  
  989. <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="318" src="https://abhiseo.com/wp-content/uploads/2022/02/Editpad.org-Paraphrasing-Tool-1024x318.png" alt="Content Writing " class="wp-image-6392" srcset="https://abhiseo.com/wp-content/uploads/2022/02/Editpad.org-Paraphrasing-Tool-1024x318.png 1024w, https://abhiseo.com/wp-content/uploads/2022/02/Editpad.org-Paraphrasing-Tool-300x93.png 300w, https://abhiseo.com/wp-content/uploads/2022/02/Editpad.org-Paraphrasing-Tool-768x238.png 768w, https://abhiseo.com/wp-content/uploads/2022/02/Editpad.org-Paraphrasing-Tool-696x216.png 696w, https://abhiseo.com/wp-content/uploads/2022/02/Editpad.org-Paraphrasing-Tool-1068x331.png 1068w, https://abhiseo.com/wp-content/uploads/2022/02/Editpad.org-Paraphrasing-Tool.png 1160w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Paraphraser.io Paraphrasing Tool</figcaption></figure>
  990.  
  991.  
  992.  
  993. <p><strong>Features</strong></p>
  994.  
  995.  
  996.  
  997. <ul><li><strong>Use of Synonyms</strong></li></ul>
  998.  
  999.  
  1000.  
  1001. <p>Paraphraser.io tool has access to many dictionaries and a word bank with millions of terms. This allows it to modify the words and replace them with the most appropriate synonyms.</p>
  1002.  
  1003.  
  1004.  
  1005. <ul><li><strong>Google Drive</strong></li></ul>
  1006.  
  1007.  
  1008.  
  1009. <p>This tool has an intriguing feature in that it enables you to upload files straight from Google Drive with a single click.</p>
  1010.  
  1011.  
  1012.  
  1013. <ul><li><strong>Reliable Outcomes</strong></li></ul>
  1014.  
  1015.  
  1016.  
  1017. <p>The most significant part about this tool is that it offers a variety of wonderful options for creating unique and original material. The articles produced by this tool will be 100% free of plagiarism.</p>
  1018.  
  1019.  
  1020.  
  1021. <p><strong>Variety of Modes</strong></p>
  1022.  
  1023.  
  1024.  
  1025. <p>This paraphrasing tool comes in three different modes or versions.</p>
  1026.  
  1027.  
  1028.  
  1029. <p><strong>• Easy Mode</strong></p>
  1030.  
  1031.  
  1032.  
  1033. <p>This basic mode substitutes text synonyms.&nbsp;</p>
  1034.  
  1035.  
  1036.  
  1037. <p><strong>• The Advanced Mode</strong></p>
  1038.  
  1039.  
  1040.  
  1041. <p>It functions similarly to a word processor. If you are dissatisfied with the automated synonym replacement, you may add your terms. There is no word limit for paraphrasing in this mode.</p>
  1042.  
  1043.  
  1044.  
  1045. <p><strong>• The AI Mode</strong></p>
  1046.  
  1047.  
  1048.  
  1049. <p>This edition includes a cutting-edge paraphrasing tool. It not only changes words but also rewrites phrases to simplify problematic statements.&nbsp;</p>
  1050.  
  1051.  
  1052.  
  1053. <p><strong>Pros</strong></p>
  1054.  
  1055.  
  1056.  
  1057. <ul><li>This internet tool produces effective results in a matter of seconds.</li></ul>
  1058.  
  1059.  
  1060.  
  1061. <ul><li>The tool is simple and can be accessed from any smart device.</li></ul>
  1062.  
  1063.  
  1064.  
  1065. <p><strong>Cons</strong></p>
  1066.  
  1067.  
  1068.  
  1069. <ul><li>Ads</li></ul>
  1070.  
  1071.  
  1072.  
  1073. <h2 class="wp-block-heading" id="2-paraphraseapp-com">2. <strong>Paraphraseapp.com</strong></h2>
  1074.  
  1075.  
  1076.  
  1077. <p>Paraphraseapp is another excellent article rewriting and paraphrasing tool that can rapidly convert your content into hundreds of new articles.&nbsp;</p>
  1078.  
  1079.  
  1080.  
  1081. <p>It is best recognized for its excellent English synonym thesaurus, enabling it to generate utterly original text that seems to have been authored by a person.</p>
  1082.  
  1083.  
  1084.  
  1085. <p></p>
  1086.  
  1087.  
  1088.  
  1089. <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="433" src="https://abhiseo.com/wp-content/uploads/2022/02/Paraphraseapp.com_-1024x433.png" alt="content writing " class="wp-image-6393" srcset="https://abhiseo.com/wp-content/uploads/2022/02/Paraphraseapp.com_-1024x433.png 1024w, https://abhiseo.com/wp-content/uploads/2022/02/Paraphraseapp.com_-300x127.png 300w, https://abhiseo.com/wp-content/uploads/2022/02/Paraphraseapp.com_-768x325.png 768w, https://abhiseo.com/wp-content/uploads/2022/02/Paraphraseapp.com_-696x294.png 696w, https://abhiseo.com/wp-content/uploads/2022/02/Paraphraseapp.com_-1068x451.png 1068w, https://abhiseo.com/wp-content/uploads/2022/02/Paraphraseapp.com_-994x420.png 994w, https://abhiseo.com/wp-content/uploads/2022/02/Paraphraseapp.com_.png 1164w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Paraphraser.io Paraphrasing Tool</figcaption></figure>
  1090.  
  1091.  
  1092.  
  1093. <p><strong>Features</strong></p>
  1094.  
  1095.  
  1096.  
  1097. <ul><li><strong>No Registration/Sign up</strong></li></ul>
  1098.  
  1099.  
  1100.  
  1101. <p>You do not need to sign up or register to use this online text rewriting tool. It provides high-quality material with little effort.</p>
  1102.  
  1103.  
  1104.  
  1105. <ul><li><strong>Extremely Quick</strong></li></ul>
  1106.  
  1107.  
  1108.  
  1109. <p>When compared to other comparable technologies, it is rapid and efficient. It simply takes a few seconds for this program to paraphrase an article.</p>
  1110.  
  1111.  
  1112.  
  1113. <ul><li><strong>Synonym Adjustment</strong></li></ul>
  1114.  
  1115.  
  1116.  
  1117. <p>When paraphrasing your text, you may choose the number of words you wish to replace with synonyms. It will provide you with the ideal balance of text readability and distinctiveness.</p>
  1118.  
  1119.  
  1120.  
  1121. <p><strong>Pros</strong></p>
  1122.  
  1123.  
  1124.  
  1125. <ul><li>Human Quality Paraphrasing</li></ul>
  1126.  
  1127.  
  1128.  
  1129. <ul><li>Easy-To-Use Interface</li></ul>
  1130.  
  1131.  
  1132.  
  1133. <p><strong>Cons</strong></p>
  1134.  
  1135.  
  1136.  
  1137. <ul><li>No use of AI</li></ul>
  1138.  
  1139.  
  1140.  
  1141. <h2 class="wp-block-heading" id="3-editpad-org-paraphrasing-tool">3. <strong>Editpad.org Paraphrasing Tool</strong></h2>
  1142.  
  1143.  
  1144.  
  1145. <p>Our last pick is the editpad.org paraphrasing tool. Bloggers, content creators, and developers will appreciate this article rewriter&#8217;s ability to help them rephrase their work.&nbsp;</p>
  1146.  
  1147.  
  1148.  
  1149. <p>It is the finest tool to use if you want to create original work free of plagiarism.</p>
  1150.  
  1151.  
  1152.  
  1153. <p>A user may receive some additional results from this tool, which can aid in drawing more people to it.</p>
  1154.  
  1155.  
  1156.  
  1157. <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="514" src="https://abhiseo.com/wp-content/uploads/2022/02/Paraphraser.io-Paraphrasing-Tool-1024x514.png" alt="content writing " class="wp-image-6394" srcset="https://abhiseo.com/wp-content/uploads/2022/02/Paraphraser.io-Paraphrasing-Tool-1024x514.png 1024w, https://abhiseo.com/wp-content/uploads/2022/02/Paraphraser.io-Paraphrasing-Tool-300x151.png 300w, https://abhiseo.com/wp-content/uploads/2022/02/Paraphraser.io-Paraphrasing-Tool-768x385.png 768w, https://abhiseo.com/wp-content/uploads/2022/02/Paraphraser.io-Paraphrasing-Tool-696x349.png 696w, https://abhiseo.com/wp-content/uploads/2022/02/Paraphraser.io-Paraphrasing-Tool-1068x536.png 1068w, https://abhiseo.com/wp-content/uploads/2022/02/Paraphraser.io-Paraphrasing-Tool-837x420.png 837w, https://abhiseo.com/wp-content/uploads/2022/02/Paraphraser.io-Paraphrasing-Tool.png 1180w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Paraphraser.io Paraphrasing Tool</figcaption></figure>
  1158.  
  1159.  
  1160.  
  1161. <p><strong>Features</strong></p>
  1162.  
  1163.  
  1164.  
  1165. <ul><li><strong>Keep The Original Text</strong></li></ul>
  1166.  
  1167.  
  1168.  
  1169. <p>The most significant aspect of this application is that it does not alter the meaning of the whole context. The fundamental idea of your content will not change.</p>
  1170.  
  1171.  
  1172.  
  1173. <ul><li><strong>Free and safe</strong></li></ul>
  1174.  
  1175.  
  1176.  
  1177. <p>This paraphrase generator is entirely free and safe for any rewriting.</p>
  1178.  
  1179.  
  1180.  
  1181. <ul><li><strong>Get The Audience&#8217;s Attention</strong></li></ul>
  1182.  
  1183.  
  1184.  
  1185. <p>Because of the fantastic functionality supplied by this tool, the audience is readily drawn in and trusts it.&nbsp;</p>
  1186.  
  1187.  
  1188.  
  1189. <ul><li><strong>Multicultural Languages</strong></li></ul>
  1190.  
  1191.  
  1192.  
  1193. <p>If a blogger wants to publish his blog in a different language, he may change the language. Because this application supports many languages, you may get results in languages other than English.</p>
  1194.  
  1195.  
  1196.  
  1197. <ul><li><strong>Result Download</strong></li></ul>
  1198.  
  1199.  
  1200.  
  1201. <p>This free rephrasing tool allows you to save the final result in.Docx and.Txt format.</p>
  1202.  
  1203.  
  1204.  
  1205. <p><strong>Pros</strong></p>
  1206.  
  1207.  
  1208.  
  1209. <ul><li>Available in multiple languages</li></ul>
  1210.  
  1211.  
  1212.  
  1213. <ul><li>Convenient Interface</li></ul>
  1214.  
  1215.  
  1216.  
  1217. <p><strong>Cons</strong></p>
  1218.  
  1219.  
  1220.  
  1221. <ul><li>Not MAC Friendly</li></ul>
  1222.  
  1223.  
  1224.  
  1225. <ul><li>Require Technical Knowledge</li></ul>
  1226.  
  1227.  
  1228.  
  1229. <p><strong>Some Major Benefits of Paraphrasing Tools</strong></p>
  1230.  
  1231.  
  1232.  
  1233. <ol><li><strong>Increases the Readability of Textual Material</strong></li></ol>
  1234.  
  1235.  
  1236.  
  1237. <p>When you&#8217;re generating unique material, the words and ideas you employ might be difficult for readers to comprehend at times.</p>
  1238.  
  1239.  
  1240.  
  1241. <p>&nbsp;As a result, the readability score, an essential factor in user interface design and search engine optimization, would decrease.</p>
  1242.  
  1243.  
  1244.  
  1245. <p>However, using modern paraphrase technologies makes it possible to improve readability by altering the syntax of phrases.</p>
  1246.  
  1247.  
  1248.  
  1249. <ol><li><strong>Increases the Clarity and Organization of Your Writing</strong></li></ol>
  1250.  
  1251.  
  1252.  
  1253. <p>When it comes to your blog and articles, the flow of the information is critical. Because people like reading stuff that is well-formatted and easily readable.</p>
  1254.  
  1255.  
  1256.  
  1257. <p>Paraphrasing is used to ensure that the original concepts of the text are not lost in translation. By employing synonyms, it is possible to maintain the substance and distinctiveness of the material.</p>
  1258.  
  1259.  
  1260.  
  1261. <ol><li><strong>Create New Material.</strong></li></ol>
  1262.  
  1263.  
  1264.  
  1265. <p>Paraphrasers assist in creating new content by transforming old and stale material into something fresh and new. It changes the words into something more striking and meaningful and provides a new perspective.</p>
  1266.  
  1267.  
  1268.  
  1269. <p>It alters the content structure to deliver it in a completely different manner. You won&#8217;t tell that it is the same old stuff since it will seem to be something entirely new and original.</p>
  1270.  
  1271.  
  1272.  
  1273. <ol><li><strong>It Removes Plagiarism</strong></li></ol>
  1274.  
  1275.  
  1276.  
  1277. <p>Because it completely rewrites the information, paraphrasing aids in the removal of plagiarism. Plagiarism is not allowed in any material, and paraphrase tools assist bloggers in dealing with this problem. While the sentences are reconstructed to be distinctive, the original meaning remains intact.&nbsp;</p>
  1278.  
  1279.  
  1280.  
  1281. <p>If you examine fresh material for plagiarism, the results will reflect that it contains 100 percent original content for the readers to enjoy.</p>
  1282.  
  1283.  
  1284.  
  1285. <p><strong>Conclusion</strong></p>
  1286.  
  1287.  
  1288.  
  1289. <p>As a content writer, you must develop interesting, plagiarism-free, and SEO-optimized material to rank on the first page of search results and generate leads for your company.</p>
  1290.  
  1291.  
  1292.  
  1293. <p>You can attain your aim of reaching the summit of your company by creating blogs and reviews that are search engine optimized, interesting, and free of plagiarism. A rewriting/ paraphrasing tool might be of great use to you in this situation.</p>
  1294. <p>The post <a href="https://abhiseo.com/3-recommended-paraphrasers-for-bloggers-to-get-help-in-content-writing/">3 Recommended Paraphrasers for Bloggers to get help in Content Writing</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  1295. ]]></content:encoded>
  1296. </item>
  1297. <item>
  1298. <title>5 Simple Steps to Develop an Effective PPC Campaign Strategy</title>
  1299. <link>https://abhiseo.com/5-simple-steps-to-develop-an-effective-ppc-campaign-strategy/</link>
  1300. <dc:creator><![CDATA[Preeti Singh]]></dc:creator>
  1301. <pubDate>Tue, 01 Feb 2022 17:05:20 +0000</pubDate>
  1302. <category><![CDATA[Google Adwords]]></category>
  1303. <category><![CDATA[Pay Per Click Services]]></category>
  1304. <category><![CDATA[PPC Campaign Strategy]]></category>
  1305. <guid isPermaLink="false">https://abhiseo.com/?p=6385</guid>
  1306.  
  1307. <description><![CDATA[<p>Understanding where to start from is as tricky as knowing how to end when it comes to a Pay Per Click (PPC) strategy. After all, there’s a lot to cover nowadays. In addition, developing an effective PPC strategy has seen a sea change in the past few years. And advertisers now have several ways of [&#8230;]</p>
  1308. <p>The post <a href="https://abhiseo.com/5-simple-steps-to-develop-an-effective-ppc-campaign-strategy/">5 Simple Steps to Develop an Effective PPC Campaign Strategy</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  1309. ]]></description>
  1310. <content:encoded><![CDATA[
  1311. <p>Understanding where to start from is as tricky as knowing how to end when it comes to a Pay Per Click (PPC) strategy. After all, there’s a lot to cover nowadays. In addition, developing an effective PPC strategy has seen a sea change in the past few years. And advertisers now have several ways of audience targeting, which doesn’t make ad spend easy. So, even if you hire <a href="https://www.infidigit.com/ppc-pay-per-click/">PPC services</a> to handle it all, you still need to know how an effective strategy is developed.&nbsp;</p>
  1312.  
  1313.  
  1314.  
  1315. <ol><li><strong>Define the goals&nbsp;</strong></li></ol>
  1316.  
  1317.  
  1318.  
  1319. <p>Defining exactly what you plan to achieve makes the job of the Pay Per Click Services a lot easier. Also, it helps select the ad types and platforms that are ideal for your marketing requirements.&nbsp;</p>
  1320.  
  1321.  
  1322.  
  1323. <p>As such, a few common PPC goals are:&nbsp;</p>
  1324.  
  1325.  
  1326.  
  1327. <ul><li>Driving sales&nbsp;</li><li><a href="https://medium.com/@QCSSCallCenter/6-ways-to-generate-new-leads-for-your-sales-team-54d005447689">Lead generation</a>&nbsp;</li><li>Increasing site traffic&nbsp;</li><li>Raising brand awareness&nbsp;</li></ul>
  1328.  
  1329.  
  1330.  
  1331. <p>For instance, when the aim is driving sales, a chunk of the PPC investment should go into PLA or search. </p>
  1332.  
  1333.  
  1334.  
  1335. <p></p>
  1336.  
  1337.  
  1338.  
  1339. <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="823" height="400" src="https://abhiseo.com/wp-content/uploads/2022/02/Pay-Per-Click-Services.png" alt="Pay Per Click Services" class="wp-image-6386" srcset="https://abhiseo.com/wp-content/uploads/2022/02/Pay-Per-Click-Services.png 823w, https://abhiseo.com/wp-content/uploads/2022/02/Pay-Per-Click-Services-300x146.png 300w, https://abhiseo.com/wp-content/uploads/2022/02/Pay-Per-Click-Services-768x373.png 768w, https://abhiseo.com/wp-content/uploads/2022/02/Pay-Per-Click-Services-696x338.png 696w" sizes="(max-width: 823px) 100vw, 823px" /><figcaption>Pay Per Click Services</figcaption></figure>
  1340.  
  1341.  
  1342.  
  1343. <ol start="2"><li><strong>Targeting the audience&nbsp;</strong></li></ol>
  1344.  
  1345.  
  1346.  
  1347. <p>The type of audience you target and their point in the sales funnel also indicate the suitable advertising options for Pay Per Click Services. Regarding AdWords audience targeting, the key lies in targeting the relevant keywords based on the business and targeting depending on intent. The keywords you bid for, the landing pages used to send people, and the ads displayed all need to be in sync to get you the desired results.&nbsp;</p>
  1348.  
  1349.  
  1350.  
  1351. <ol start="3"><li><strong>Optimizing the landing pages&nbsp;</strong></li></ol>
  1352.  
  1353.  
  1354.  
  1355. <p>While targeting many keywords, it can be challenging to create unique and optimized landing pages for the ads. But getting visitors to all those generic landing pages is not how you want to use Pay Per Click Services. Furthermore, most site visitors will not get converted this way, so you’ll only be wasting your time and money. Thus, landing page optimization and audience targeting has to be closely linked.&nbsp;</p>
  1356.  
  1357.  
  1358.  
  1359. <ol start="4"><li><strong>Creating the ads for your audience&nbsp;</strong></li></ol>
  1360.  
  1361.  
  1362.  
  1363. <p>After the audience targeting, set-up is done, and you make the relevant landing pages, you can create and optimize the ads. The ads are the link between the optimized landing pages and audience interest. The idea is to illustrate the USP of your brand and offer value through Pay Per Click Services. As such, ads can be optimized through visual media, different types of copies, extensions, etc.&nbsp;&nbsp;</p>
  1364.  
  1365.  
  1366.  
  1367. <ol start="5"><li><strong>Analyzing and optimizing PPC campaign strategies&nbsp;</strong></li></ol>
  1368.  
  1369.  
  1370.  
  1371. <p>Optimizing the ads can be integrated well in ad creation when the right tools are used. So, the analysis has to focus on identifying the targeting features and keywords that drive the campaign goals. For instance, Pay Per Click Services consider metrics like:&nbsp;</p>
  1372.  
  1373.  
  1374.  
  1375. <ul><li>Click-through rate: Determining the relevancy of ad content as per audience targeting for social&nbsp;</li><li>Conversion rate: Low conversions indicate that the ad spend suits high-performance keywords more.&nbsp;</li></ul>
  1376.  
  1377.  
  1378.  
  1379. <p>Hopefully, you now have a general idea about developing an effective PPC campaign. So, get to work now and good luck!&nbsp;</p>
  1380. <p>The post <a href="https://abhiseo.com/5-simple-steps-to-develop-an-effective-ppc-campaign-strategy/">5 Simple Steps to Develop an Effective PPC Campaign Strategy</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  1381. ]]></content:encoded>
  1382. </item>
  1383. <item>
  1384. <title>10 Effective Web Design Tips to Improve Your Bounce Rate</title>
  1385. <link>https://abhiseo.com/10-effective-web-design-tips-to-improve-your-bounce-rate/</link>
  1386. <dc:creator><![CDATA[Preeti Singh]]></dc:creator>
  1387. <pubDate>Tue, 11 Jan 2022 18:48:07 +0000</pubDate>
  1388. <category><![CDATA[Digital Marketing]]></category>
  1389. <category><![CDATA[Web Design Tips]]></category>
  1390. <guid isPermaLink="false">https://abhiseo.com/?p=6379</guid>
  1391.  
  1392. <description><![CDATA[<p>Nobody likes to see a high bounce rate. But don&#8217;t worry, it&#8217;s probably not your fault. According to data from ClickTale, the average person stays on a web page for less than 20 seconds, so it&#8217;s no wonder people are bouncing off of your site at an alarming rate. We&#8217;re all busy and hyper-connected with [&#8230;]</p>
  1393. <p>The post <a href="https://abhiseo.com/10-effective-web-design-tips-to-improve-your-bounce-rate/">10 Effective Web Design Tips to Improve Your Bounce Rate</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  1394. ]]></description>
  1395. <content:encoded><![CDATA[
  1396. <p>Nobody likes to see a high bounce rate. But don&#8217;t worry, it&#8217;s probably not your fault.</p>
  1397.  
  1398.  
  1399.  
  1400. <p>According to data from ClickTale, the average person stays on a web page for less than 20 seconds, so it&#8217;s no wonder people are bouncing off of your site at an alarming rate. We&#8217;re all busy and hyper-connected with tons of distractions, so how can you ensure that users stick around and convert?</p>
  1401.  
  1402.  
  1403.  
  1404. <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="574" src="https://abhiseo.com/wp-content/uploads/2022/01/Screenshot-2022-01-11-at-10.46.08-PM-1024x574.png" alt="Web Design Tips" class="wp-image-6380" srcset="https://abhiseo.com/wp-content/uploads/2022/01/Screenshot-2022-01-11-at-10.46.08-PM-1024x574.png 1024w, https://abhiseo.com/wp-content/uploads/2022/01/Screenshot-2022-01-11-at-10.46.08-PM-300x168.png 300w, https://abhiseo.com/wp-content/uploads/2022/01/Screenshot-2022-01-11-at-10.46.08-PM-768x431.png 768w, https://abhiseo.com/wp-content/uploads/2022/01/Screenshot-2022-01-11-at-10.46.08-PM-696x390.png 696w, https://abhiseo.com/wp-content/uploads/2022/01/Screenshot-2022-01-11-at-10.46.08-PM-1068x599.png 1068w, https://abhiseo.com/wp-content/uploads/2022/01/Screenshot-2022-01-11-at-10.46.08-PM-749x420.png 749w, https://abhiseo.com/wp-content/uploads/2022/01/Screenshot-2022-01-11-at-10.46.08-PM.png 1238w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Web Design Tips</figcaption></figure>
  1405.  
  1406.  
  1407.  
  1408. <p><strong>Web design service</strong> provider Convrtx has compiled some of the most effective ways to design your site for higher engagement — and ultimately reduce your bounce rate.</p>
  1409.  
  1410.  
  1411.  
  1412. <ol><li><strong>Make Sure Content Is Mobile-Friendly</strong></li></ol>
  1413.  
  1414.  
  1415.  
  1416. <p>Most mobile visits are abandoned if a page loads for more than 3 seconds, according to data from Kiip. If your site isn&#8217;t mobile-friendly, there&#8217;s a good chance you&#8217;re losing out on conversions with this frustratingly high bounce rate. <a href="https://www.convrtx.com/"><strong>Web design service</strong></a> provider ConvrtX notes that Apple recently announced iOS8 would allow ad blockers, so if your site isn&#8217;t mobile-friendly, you could risk losing out on necessary advertising revenue. <strong>Web design companies </strong>note that if your site isn&#8217;t optimized for mobile, you&#8217;re losing money.</p>
  1417.  
  1418.  
  1419.  
  1420. <ol start="2"><li><strong>Use The Inverted Pyramid Style For Writing Web Content</strong></li></ol>
  1421.  
  1422.  
  1423.  
  1424. <p>The inverted pyramid style is often used in journalism to provide the most critical information and save details for later. As a result, your most relevant information is front and center for users. <strong>Web design service</strong> providers note that this style can make your site more effective by drawing users more profound into the content. <strong>Web design companies </strong>note that inverted pyramid style can also create natural breaks in your content, which will improve readability.</p>
  1425.  
  1426.  
  1427.  
  1428. <ol start="3"><li><strong>Keep Your Forms Short</strong></li></ol>
  1429.  
  1430.  
  1431.  
  1432. <p>Long forms are a massive frustration for users. A study by Usability Sciences found that more than 80% of users abandon a website if the registration form is longer than half a page long. If you can&#8217;t get rid of your long registration form, try breaking it down into multiple short forms. <strong>Web design service </strong>providers say that users are more likely to fill out a short form if you give them various options to choose from. <a href="https://www.convrtx.com/blog/why-a-smart-entrepreneur-prioritizes-customer-experience-in-web-design-2/"><strong>Web design companies</strong></a> note that if you&#8217;re asking for personal information, try to get the bare minimum (name, email address) and then seek secondary data (address, phone number) in subsequent forms.</p>
  1433.  
  1434.  
  1435.  
  1436. <ol start="4"><li><strong>Keep Your Content Concise</strong></li></ol>
  1437.  
  1438.  
  1439.  
  1440. <p>When you write for the web, edit mercilessly to keep your content as concise as possible. <strong>Web design service</strong> providers recommend aiming for a word count of about 100 to 150 words per paragraph. Long copy is intimidating, and users won&#8217;t read unless they are incentivized to do so somehow.</p>
  1441.  
  1442.  
  1443.  
  1444. <ol start="5"><li><strong>Keep Animations Minimalistic</strong></li></ol>
  1445.  
  1446.  
  1447.  
  1448. <p>You&#8217;ve probably heard that animation can help improve user experience, but overusing it will leave your users feeling overwhelmed. If you have several dynamic elements on one page, users might become distracted by the movement rather than focusing on their goals. <strong>Web design service</strong> providers suggest using animation to expand menus but avoid excessive exercise.</p>
  1449.  
  1450.  
  1451.  
  1452. <ol start="6"><li><strong>Use Behavioral Targeting To Personalize The User&#8217;s Experience</strong></li></ol>
  1453.  
  1454.  
  1455.  
  1456. <p>If your website lacks personalization, you&#8217;re missing out on an opportunity to engage users and reduce bounce rates. For example, if a user views your website from Australia, picture them surfing the web in 30-degree weather. If it&#8217;s 40 degrees outside and you create a landing page with snow everywhere — your Australian visitors will likely leave because they feel like they stumbled onto the wrong website. <strong>Web design service</strong> providers advise using geographical data to adjust your website to your user&#8217;s location.</p>
  1457.  
  1458.  
  1459.  
  1460. <ol start="7"><li><strong>Use Images For Decoration, Not Communication</strong></li></ol>
  1461.  
  1462.  
  1463.  
  1464. <p>Images are a great way to decorate your site and help users understand what you have to offer. But don&#8217;t use them to communicate important information — too many images with text on them will only overwhelm your users. <strong>Web design services</strong> usually use images for logos and graphics, not text.</p>
  1465.  
  1466.  
  1467.  
  1468. <ol start="8"><li><strong>Offer Incentives In Exchange For A Name And Email</strong></li></ol>
  1469.  
  1470.  
  1471.  
  1472. <p>If you want people to stay on your site, offer them a compelling reason. People are willing to give up their information when they believe it will benefit them somehow. However, don&#8217;t force it — if the incentive isn&#8217;t exciting enough, users will be turned off by your page and bounce without ever seeing what you have to offer.</p>
  1473.  
  1474.  
  1475.  
  1476. <h2 class="wp-block-heading"><strong>Conclusion:</strong></h2>
  1477.  
  1478.  
  1479.  
  1480. <p>You can see that you should do something to keep your website users. You can&#8217;t control some things, like how fast people&#8217;s internet connections are and what browsers they may be using. However, you can do many things to improve the user experience on your site and reduce bounce rates. If you follow the design pointers listed above, you&#8217;ll avoid frustrating users and keep them coming back for more.</p>
  1481. <p>The post <a href="https://abhiseo.com/10-effective-web-design-tips-to-improve-your-bounce-rate/">10 Effective Web Design Tips to Improve Your Bounce Rate</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  1482. ]]></content:encoded>
  1483. </item>
  1484. <item>
  1485. <title>Magento Makes eCommerce SEO Easier</title>
  1486. <link>https://abhiseo.com/magento-makes-ecommerce-seo-easier/</link>
  1487. <dc:creator><![CDATA[Preeti Singh]]></dc:creator>
  1488. <pubDate>Wed, 29 Dec 2021 20:33:59 +0000</pubDate>
  1489. <category><![CDATA[Search Engine Optimization]]></category>
  1490. <guid isPermaLink="false">https://abhiseo.com/?p=6376</guid>
  1491.  
  1492. <description><![CDATA[<p>Magento-based eCommerce websites are used by the eCommerce diaspora all over the world. It is because Magento is the most user-friendly platform for both developers and users. Magento eCommerce Developers find it quite convenient when creating a new eCommerce website. Because eCommerce websites contain hundreds of web pages owing to different items, personally constructing these [&#8230;]</p>
  1493. <p>The post <a href="https://abhiseo.com/magento-makes-ecommerce-seo-easier/">Magento Makes eCommerce SEO Easier</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  1494. ]]></description>
  1495. <content:encoded><![CDATA[
  1496. <p>Magento-based eCommerce websites are used by the eCommerce diaspora all over the world. It is because Magento is the most user-friendly platform for both developers and users. <a href="https://www.yazlo.ca/services/magento-development/">Magento eCommerce Developers</a> find it quite convenient when creating a new eCommerce website. Because eCommerce websites contain hundreds of web pages owing to different items, personally constructing these pages is time-consuming. Magento, the eCommerce web developer&#8217;s dream, automates product page improvements. The following are the specifics that distinguish Magento for eCommerce web development from its competitors.&nbsp;</p>
  1497.  
  1498.  
  1499.  
  1500. <p><strong>Layered Navigation:</strong></p>
  1501.  
  1502.  
  1503.  
  1504. <p>Layered Navigating is a Magento feature that most eCommerce web developers employ to make website navigation easier for visitors. Essentially, while developing an eCommerce website, you must ensure that items are readily accessed by visitors. Furthermore, it should not jeopardize the website&#8217;s canonicals, since all pages should pass authority in the right structure. Manually defining these navigation structures might be time-consuming.</p>
  1505.  
  1506.  
  1507.  
  1508. <p>Magento gives eCommerce site developers the option to optimize category pages for all goods at once. Developers may simply optimize the category while ensuring that the canonicals follow the right structure to pass the authority.</p>
  1509.  
  1510.  
  1511.  
  1512. <p><strong>Sitemap Generation:</strong></p>
  1513.  
  1514.  
  1515.  
  1516. <p>A sitemap is just a file that lists all of the URLs. It makes it easier for search engine crawlers to locate your website&#8217;s pages. There are times when a page or a set of pages is not internally linked to the website. It may cost you a lot of money in eCommerce. Because all items with hidden pages are not displayed, the possibilities of selling these things decrease.</p>
  1517.  
  1518.  
  1519.  
  1520. <p>To avoid this, Magento includes improved XML sitemaps by default. When your eCommerce website has a well-designed XML sitemap, search engines may easily discover and identify the items. This is how all of your items will rank higher in the SERPs.</p>
  1521.  
  1522.  
  1523.  
  1524. <p><strong>Independent Navigation Links:</strong></p>
  1525.  
  1526.  
  1527.  
  1528. <p>Often, eCommerce site developers are denied the ability to optimize navigation links, or the connections are so many that they are difficult to alter. Navigation links are often the ones that display on your website&#8217;s menu to help visitors quickly locate things. These connections are generated automatically by the majority of Magento systems. Magento stands out, and it allows developers to modify their navigation links without making it complicated. You may adjust all of the anchors of the navigation links in this way.</p>
  1529.  
  1530.  
  1531.  
  1532. <p><strong>Lightning-Fast Web Pages:</strong></p>
  1533.  
  1534.  
  1535.  
  1536. <p>All search engines want websites to be speedy and responsive. This is owing to the new trend of clients purchasing on their mobile phones. To be usable by mobile consumers, websites must be light and speedy. As a result, the majority of search engines use mobile-first indexing of websites. This implies that if a website meets the criteria for mobile-friendliness, it has a better probability of ranking first in search results.</p>
  1537.  
  1538.  
  1539.  
  1540. <p>Magento allows developers to create all of the Java Scripts and CSS files, which are then automatically merged and compressed. This feature is available to developers via the configuration settings. This allows the website to launch web pages at a far faster rate than its competitors. Making the website a user and search engine favorite.</p>
  1541.  
  1542.  
  1543.  
  1544. <p><strong>Schema Markups:</strong></p>
  1545.  
  1546.  
  1547.  
  1548. <p>Website schema serves as a link between search engine crawlers and website coding. It assists search engines in comprehending complex concepts and displaying them in the most beneficial manner to the user. For example, if you had a comparison between two goods on your website and added the schema markup of comparison, it would be shown more effectively.</p>
  1549.  
  1550.  
  1551.  
  1552. <p>By default, Magento includes schema markups. This is the main reason why the products rank higher on the Magento website. Schema markups optimized products are the ones that frequently appear in SERP snippets. This is where the majority of buyers decide whether or not to purchase a product.</p>
  1553.  
  1554.  
  1555.  
  1556. <p><strong>Customized Page Titles:</strong></p>
  1557.  
  1558.  
  1559.  
  1560. <p>Page titles are one of the most critical variables that influence a user&#8217;s decision to buy a product. When a user sees a product page in SERPs, the page title in blue color text serves as the header. Magento gives developers the ability to optimize page names with the purpose of better serving the user.</p>
  1561.  
  1562.  
  1563.  
  1564. <p>Furthermore, the titles of the product pages frequently become quite similar to those of other items. This occurs when there are many variants of the same product, such as those that differ in size or color. This information cannot be displayed in the product title, however, you may work around this by modifying the product title. Unlike other platforms, which do not allow you to edit the titles of product pages.</p>
  1565.  
  1566.  
  1567.  
  1568. <p><strong>Magento And Mobile Phones Are Good Freinds:</strong></p>
  1569.  
  1570.  
  1571.  
  1572. <p>As previously said, the majority of visitors visiting websites today are mobile users. As a result, in order to compete in the SERPs, most websites must be mobile-friendly. The bounce rate increases if the website does not provide pleasant behavior to users that land on the website. Most websites do not perform correctly despite high SEO because of an increased bounce rate.</p>
  1573.  
  1574.  
  1575.  
  1576. <p>Magento offers a user-friendly eCommerce website that is extremely simple to construct for developers. Though Magento developers are hard to come by, and even if you can locate one, it will take some time to construct the website. Still considering the benefits, a one-time Magento website construction might give you long-term scalability.</p>
  1577. <p>The post <a href="https://abhiseo.com/magento-makes-ecommerce-seo-easier/">Magento Makes eCommerce SEO Easier</a> appeared first on <a href="https://abhiseo.com">Abhiseo</a>.</p>
  1578. ]]></content:encoded>
  1579. </item>
  1580. </channel>
  1581. </rss>
  1582.  

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