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<img src="https://x.mit-edu.top/static/images/user/9.jpg" alt="Longitudinal Effects of In-Game Social Bonds on Player Retention" title="Longitudinal Effects of In-Game Social Bonds on Player Retention" class="author-pic img-fluid rounded-circle mx-auto">
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<span class="d-block text-center">Jacob Murphy</span>
<span class="date d-block text-center small text-uppercase text-black-50 mb-5">2025-02-09</span>
<h2 class="heading text-center">Longitudinal Effects of In-Game Social Bonds on Player Retention</h2>
<p class="lead mb-4 text-center">Thanks to Jacob Murphy for contributing the article "Longitudinal Effects of In-Game Social Bonds on Player Retention".
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<p>This research investigates the role of user experience (UX) design in mobile gaming, focusing on how players from different cultural backgrounds interact with mobile games and perceive gameplay elements. The study compares UX design preferences and usability testing results from players in various regions, such as North America, Europe, and Asia. By applying cross-cultural psychology and design theory, the paper analyzes how cultural values, technological literacy, and gaming traditions influence player engagement, satisfaction, and learning outcomes in mobile games. The research provides actionable insights into how UX designers can tailor game interfaces, mechanics, and narratives to better suit diverse global audiences.</p>
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