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<span class="d-block text-center">Patricia Brown</span>
<span class="date d-block text-center small text-uppercase text-black-50 mb-5">2025-02-08</span>
<h2 class="heading text-center">Player Archetypes in Social Gaming: A Cluster Analysis Approach</h2>
<p class="lead mb-4 text-center">Thanks to Patricia Brown for contributing the article "Player Archetypes in Social Gaming: A Cluster Analysis Approach".
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<p>This research explores how mobile gaming influences consumer behavior, particularly in relation to brand loyalty and purchasing decisions. It examines how in-game advertisements, product placements, and brand collaborations impact players’ perceptions and engagement with brands. The study also looks at the role of mobile gaming in shaping consumer trends, with a particular focus on young, tech-savvy demographics.</p>
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