It looks like this is a web page, not a feed. I looked for a feed associated with this page, but couldn't find one. Please enter the address of your feed to validate.

Source: https://blog-478807387943.gifthub.news/post/0724369581

  1. <!doctype html>
  2. <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en" prefix="og: http://ogp.me/ns#">
  3.  
  4.  <head>
  5.    <meta charset="utf-8">
  6.    <meta name="applicable-device" content="pc,mobile">
  7.    <meta name="viewport" content="width=device-width, initial-scale=1">
  8.    <title>Exploring Gender Representation in Mobile Game Advertising Campaigns #027913044714 (2025-02-04)</title>
  9.    <link rel="canonical" href="https://blog-478807387943.gifthub.news/post/0724369581">
  10.    <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Poppins:wght@400;700&display=swap">
  11.    <link rel="stylesheet" href="https://x.gifthub.news/static/css/style.css">
  12.    <script src="https://x.gifthub.news/static/js/lazysizes.min.js" async></script>
  13.    <link rel="shortcut icon" href="/favicon.ico">
  14.    <!-- Open Graph Metadata -->
  15.    <meta property="og:type" content="article" />
  16.    <meta property="og:title" content="Exploring Gender Representation in Mobile Game Advertising Campaigns" />
  17.    <meta property="og:description" content="Exploring Gender Representation in Mobile Game Advertising Campaigns #027913044714 (2025-02-04)" />
  18.    <meta property="og:url" content="https://blog-478807387943.gifthub.news/post/0724369581" />
  19.    <meta property="og:site_name" content="gifthub.news" />
  20.    <meta property="og:image" content="https://x.gifthub.news/static/images/post/15.jpg" />
  21.    <meta property="og:article:published_time" content="2025-02-04T13:52:27Z" />
  22.    <meta property="og:article:author" content="Dr. Brian Phillips" />
  23.    <meta property="og:article:section" content="gifthub.news" />
  24.    <meta property="og:article:tag" content="Games, Mobile Games, Video Games" />
  25.    <!-- Schema.org -->
  26.    <script type="application/ld+json">{
  27.            "@context": "https://schema.org",
  28.            "@type": "ScholarlyArticle",
  29.            "headline": "Exploring Gender Representation in Mobile Game Advertising Campaigns #027913044714 (2025-02-04)",
  30.            "author": {
  31.                "@type": "Person",
  32.                "name": "Dr. Brian Phillips",
  33.                "affiliation": {
  34.                    "@type": "Organization",
  35.                    "name": "gifthub.news"
  36.                },
  37.                "url": "https://blog-478807387943.gifthub.news/post/0724369581"
  38.            },
  39.            "datePublished": "2025-02-04T13:52:27Z",
  40.            "image": "https://x.gifthub.news/static/images/post/15.jpg",
  41.            "journal": {
  42.                "@type": "Periodical",
  43.                "name": "gifthub.news",
  44.                "issn": "10.1069/027913044714"
  45.            },
  46.            "publisher": {
  47.                "@type": "Organization",
  48.                "name": "gifthub.news",
  49.                "url": "https://blog-478807387943.gifthub.news"
  50.            },
  51.            "doi": "027913044714",
  52.            "abstract": "Exploring Gender Representation in Mobile Game Advertising Campaigns #027913044714 (2025-02-04)",
  53.            "citation": {
  54.                "@type": "CreativeWork",
  55.                "name": "Exploring Gender Representation in Mobile Game Advertising Campaigns",
  56.                "author": "Dr. Brian Phillips",
  57.                "datePublished": "2025-02-04T13:52:27Z",
  58.                "url": "https://blog-478807387943.gifthub.news/post/0724369581"
  59.            }
  60.        }
  61.    </script>
  62. </head>
  63.  
  64. <body>
  65.    <div class="site-mobile-menu site-navbar-target">
  66.        <div class="site-mobile-menu-header">
  67.            <div class="site-mobile-menu-close">
  68.                <span class="icofont-close js-menu-toggle"></span>
  69.            </div>
  70.        </div>
  71.        <div class="site-mobile-menu-body"></div>
  72.    </div>
  73.    <nav class="site-nav">
  74.        <div class="container">
  75.            <div class="site-navigation">
  76.                <div class="row">
  77.                    <div class="col-md-6 text-center order-1 order-md-2 mb-3 mb-md-0">
  78.                        <a href="https://blog-478807387943.gifthub.news" class="logo m-0 text-uppercase">gifthub.news</a>
  79.                    </div>
  80.                    <div class="col-md-3 order-3 order-md-1">
  81.                    </div>
  82.                </div>
  83.            </div>
  84.        </div>
  85.    </nav>
  86.    <div class="section post-section pt-5">
  87.        <div class="container">
  88.            <div class="row justify-content-center">
  89.                <div class="col-lg-8">
  90.                    <div class="text-center">
  91.                        <img src="https://x.gifthub.news/static/images/user/14.jpg" alt="Exploring Gender Representation in Mobile Game Advertising Campaigns" title="Exploring Gender Representation in Mobile Game Advertising Campaigns" class="author-pic img-fluid rounded-circle mx-auto">
  92.                    </div>
  93.                    <span class="d-block text-center">Brian Phillips</span>
  94.                    <span class="date d-block text-center small text-uppercase text-black-50 mb-5">2025-02-04</span>
  95.                    <h2 class="heading text-center">Exploring Gender Representation in Mobile Game Advertising Campaigns</h2>
  96.                    <p class="lead mb-4 text-center">Thanks to Brian Phillips for contributing the article "Exploring Gender Representation in Mobile Game Advertising Campaigns".
  97.                    </p>
  98.                    <img src="https://x.gifthub.news/static/images/post/15.jpg" alt="Exploring Gender Representation in Mobile Game Advertising Campaigns" title="Exploring Gender Representation in Mobile Game Advertising Campaigns" class="img-fluid rounded mb-4 lazyload">
  99.                    <p>This study examines the ethical implications of data collection practices in mobile games, focusing on how player data is used to personalize experiences, target advertisements, and influence in-game purchases. The research investigates the risks associated with data privacy violations, surveillance, and the exploitation of vulnerable players, particularly minors and those with addictive tendencies. By drawing on ethical frameworks from information technology ethics, the paper discusses the ethical responsibilities of game developers in balancing data-driven business models with player privacy. It also proposes guidelines for designing mobile games that prioritize user consent, transparency, and data protection.</p>
  100. <p>Gaming communities thrive in digital spaces, bustling forums, social media hubs, and streaming platforms where players converge to share strategies, discuss game lore, showcase fan art, and forge connections with fellow enthusiasts. These vibrant communities serve as hubs of creativity, camaraderie, and collective celebration of all things gaming-related.</p>
  101. <p>This paper focuses on the cybersecurity risks associated with mobile games, specifically exploring how game applications collect, store, and share player data. The study examines the security vulnerabilities inherent in mobile gaming platforms, such as data breaches, unauthorized access, and exploitation of user information. Drawing on frameworks from cybersecurity research and privacy law, the paper investigates the implications of mobile game data collection on user privacy and the broader implications for digital identity protection. The research also provides policy recommendations for improving the security and privacy protocols in the mobile gaming industry, ensuring that players’ data is adequately protected.</p>
  102. <p>The fusion of gaming and storytelling has birthed narrative-driven masterpieces that transport players on epic journeys filled with rich characters, moral dilemmas, and immersive worlds. Role-playing games (RPGs), interactive dramas, and story-driven adventures weave intricate narratives that resonate with players on emotional, intellectual, and narrative levels, blurring the line between gaming and literature.</p>
  103. <p>This study presents a multidimensional framework for understanding the diverse motivations that drive player engagement across different mobile game genres. By drawing on Self-Determination Theory (SDT), the research examines how intrinsic and extrinsic motivation factors—such as achievement, autonomy, social interaction, and competition—affect player behavior and satisfaction. The paper explores how various game genres (e.g., casual, role-playing, and strategy games) tailor their game mechanics to cater to different motivational drivers. It also evaluates how player motivation impacts retention, in-game purchases, and long-term player loyalty, offering a deeper understanding of game design principles and their role in shaping player experiences.</p>
  104.  
  105.                    <p>
  106.                    <a href="/redirect/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">Link</a>
  107.                    </p>
  108.                    <p><a href="https://www.linegames.org/" target="_blank" class="custom-link">External link</a>
  109. <a href="https://www.iliiili.com/" target="_blank" class="custom-link">External link</a>
  110. <a href="https://www.digwow.net/" target="_blank" class="custom-link">External link</a>
  111. <a href="https://www.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  112. <a href="https://www.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  113. <a href="https://341305518746-edu.iliiili.com/" target="_blank" class="custom-link">External link</a>
  114. <a href="https://342300901181-edu.digwow.net/" target="_blank" class="custom-link">External link</a>
  115. <a href="https://945347182312-edu.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  116. <a href="https://964749474614-edu.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  117. <a href="https://705824919553-gov.iliiili.com/" target="_blank" class="custom-link">External link</a>
  118. <a href="https://261503790275-gov.digwow.net/" target="_blank" class="custom-link">External link</a>
  119. <a href="https://212683154736-gov.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  120. <a href="https://238183500751-gov.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  121. <a href="https://130268780058-gov-edu.iliiili.com/" target="_blank" class="custom-link">External link</a>
  122. <a href="https://373857570398-gov-edu.digwow.net/" target="_blank" class="custom-link">External link</a>
  123. <a href="https://659735849966-gov-edu.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  124. <a href="https://735831678064-gov-edu.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  125. <a href="https://712851627690-edu.iliiili.com/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  126. <a href="https://285271855339-edu.digwow.net/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  127. <a href="https://497394875051-edu.free-giftcodes.com/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  128. <a href="https://123983911438-edu.gifthub.com.ru/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  129. <a href="https://613257206946-gov.iliiili.com/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  130. <a href="https://323929141530-gov.digwow.net/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  131. <a href="https://821075947362-gov.free-giftcodes.com/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  132. <a href="https://083687329722-gov.gifthub.com.ru/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  133. <a href="https://link.naver.com/bridge?636889872080&amp;url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  134. <a href="https://link.naver.com/bridge?574200518887&amp;url=https://naver574200518887-edu.digwow.net" target="_blank" class="custom-link">External link</a>
  135. <a href="https://link.naver.com/bridge?519581755434&amp;url=https://naver519581755434-edu.iliiili.com" target="_blank" class="custom-link">External link</a>
  136. <a href="https://link.naver.com/bridge?412620678009&amp;url=https://naver412620678009-edu.1717173.xyz" target="_blank" class="custom-link">External link</a>
  137. <a href="https://link.naver.com/bridge?150038799758&amp;url=https://naver150038799758-edu.gifthub.com.ru" target="_blank" class="custom-link">External link</a>
  138. <a href="https://link.naver.com/bridge?833476818180&amp;url=https://naver833476818180-gov.digwow.net" target="_blank" class="custom-link">External link</a>
  139. <a href="https://link.naver.com/bridge?158968873877&amp;url=https://naver158968873877-gov.iliiili.com" target="_blank" class="custom-link">External link</a>
  140. <a href="https://link.naver.com/bridge?757622515852&amp;url=https://naver757622515852-gov.1717173.xyz" target="_blank" class="custom-link">External link</a>
  141. <a href="https://link.naver.com/bridge?544452568364&amp;url=https://naver544452568364-gov.gifthub.com.ru" target="_blank" class="custom-link">External link</a>
  142. <a href="https://link.naver.com/bridge?251649314086&amp;url=https://naver251649314086-gov-edu.digwow.net" target="_blank" class="custom-link">External link</a>
  143. <a href="https://link.naver.com/bridge?337823187623&amp;url=https://naver337823187623-gov-edu.iliiili.com" target="_blank" class="custom-link">External link</a>
  144. <a href="https://link.naver.com/bridge?980727142206&amp;url=https://naver980727142206-gov-edu.1717173.xyz" target="_blank" class="custom-link">External link</a>
  145. <a href="https://link.naver.com/bridge?148656290073&amp;url=https://naver148656290073-gov-edu.gifthub.com.ru" target="_blank" class="custom-link">External link</a>
  146. <a href="https://blog-491254542514.gifthub.news/" target="_blank" class="custom-link">External link</a>
  147. <a href="https://blog-229550175030.jp-edu.sbs/" target="_blank" class="custom-link">External link</a>
  148. <a href="https://blog-769767007232.kr-edu.sbs/" target="_blank" class="custom-link">External link</a>
  149. <a href="https://blog-686948471326.krlinkedin.sbs/" target="_blank" class="custom-link">External link</a>
  150. <a href="https://blog-343846912999.mit-edu.sbs/" target="_blank" class="custom-link">External link</a>
  151. <a href="https://blog-700423692396.mit-edu.buzz/" target="_blank" class="custom-link">External link</a>
  152. <a href="https://blog-233365000394.mit-edu.tech/" target="_blank" class="custom-link">External link</a>
  153. <a href="https://blog-096386266309.mit-edu.site/" target="_blank" class="custom-link">External link</a>
  154. <a href="https://blog-779918532978.mit-edu.top/" target="_blank" class="custom-link">External link</a>
  155. <a href="https://blog-479419918646.usa-gov.top/" target="_blank" class="custom-link">External link</a>
  156. <a href="https://research-272813880772.mit-edu.pp.ua/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  157. <a href="https://research-536723671622.harvard-edu.pp.ua/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  158. <a href="https://research-513378006387.stanford-edu.pp.ua/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  159. <a href="https://research-665743096678.cambridge-edu.pp.ua/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  160. <a href="https://research-945017269607.berkeley-edu.pp.ua/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  161. <a href="https://research-507146813397.oxford-edu.pp.ua/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  162. <a href="https://research-797355149750-edu.wwv.pp.ua/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  163. <a href="https://research-587557208013-edu.sean.pp.ua/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  164. <a href="https://research-694033702437-edu.line.pp.ua/?url=https://blog-478807387943.gifthub.news/post/0724369581" target="_blank" class="custom-link">External link</a>
  165. </p>
  166.                    <div class="row mt-5 pt-5 border-top">
  167.                    </div>
  168.                </div>
  169.            </div>
  170.        </div>
  171.    </div>
  172.    <div class="section pb-0">
  173.        <div class="container">
  174.            <div class="row">
  175.                <div class="col-lg-12">
  176.                    <h2 class="heading">Related</h2>
  177.                </div>
  178.            </div>
  179.            <div class="row justify-content-center">
  180.                <div class="col-lg-12">
  181.                    <div class="post-entry d-md-flex small-horizontal mb-5">
  182.                        <div class="me-md-5 thumbnail mb-3 mb-md-0">
  183.                            <a href="https://blog-478807387943.gifthub.news/post/5049326817">
  184.                            <img src="https://x.gifthub.news/static/images/post/15.jpg" alt="Gamification of Public Health Campaigns: A Case Study of Mobile Interventions" title="Gamification of Public Health Campaigns: A Case Study of Mobile Interventions" class="img-fluid lazyload">
  185.                            </a>
  186.                        </div>
  187.                        <div class="content">
  188.                            <div class="post-meta mb-3">
  189.                                <a href="https://blog-5049326817.gifthub.news/post/5049326817/" target="_blank">
  190.                                <span class="date">2025-02-04</span>
  191.                                </a>
  192.                            </div>
  193.                            <h2 class="heading"><a href="https://blog-478807387943.gifthub.news/post/5049326817">Gamification of Public Health Campaigns: A Case Study of Mobile Interventions</a></h2>
  194.                            <p class="info">This study investigates the environmental impact of mobile game development, focusing on energy consumption, resource usage, and sustainability practices within the mobile gaming industry. The research examines the ecological footprint of mobile games, including the energy demands of game servers, device usage, and the carbon footprint of game downloads and updates. Drawing on sustainability studies and environmental science, the paper evaluates the role of game developers in mitigating environmental harm through energy-efficient coding, sustainable development practices, and eco-friendly server infrastructure. The research also explores the potential for mobile games to raise environmental awareness among players and promote sustainable behaviors through in-game content and narratives.</p>
  195.                            <a href="https://blog-478807387943.gifthub.news/post/5049326817" class="post-author d-flex align-items-center">
  196.                                <div class="author-pic">
  197.                                    <img src="https://x.gifthub.news/static/images/user/14.jpg" alt="Gamification of Public Health Campaigns: A Case Study of Mobile Interventions" title="Gamification of Public Health Campaigns: A Case Study of Mobile Interventions" class="lazyload">
  198.                                </div>
  199.                                <div class="text">
  200.                                    <strong>Frank James</strong>
  201.                                    <span>2025-02-04 published post</span>
  202.                                </div>
  203.                            </a>
  204.                        </div>
  205.                    </div>
  206.                </div>
  207.                <div class="col-lg-12">
  208.                    <div class="post-entry d-md-flex small-horizontal mb-5">
  209.                        <div class="me-md-5 thumbnail mb-3 mb-md-0">
  210.                            <a href="https://blog-478807387943.gifthub.news/post/6705819342">
  211.                            <img src="https://x.gifthub.news/static/images/post/20.jpg" alt="Gamified Health Interventions: Mobile Games for Promoting Mental Well-Being" title="Gamified Health Interventions: Mobile Games for Promoting Mental Well-Being" class="img-fluid lazyload">
  212.                            </a>
  213.                        </div>
  214.                        <div class="content">
  215.                            <div class="post-meta mb-3">
  216.                                <a href="https://blog-6705819342.gifthub.news/post/6705819342/" target="_blank">
  217.                                <span class="date">2025-02-04</span>
  218.                                </a>
  219.                            </div>
  220.                            <h2 class="heading"><a href="https://blog-478807387943.gifthub.news/post/6705819342">Gamified Health Interventions: Mobile Games for Promoting Mental Well-Being</a></h2>
  221.                            <p class="info">This systematic review examines existing literature on the effects of mobile gaming on mental health, identifying both beneficial and detrimental outcomes. It provides evidence-based recommendations for stakeholders in the gaming industry and healthcare sectors.</p>
  222.                            <a href="https://blog-478807387943.gifthub.news/post/6705819342" class="post-author d-flex align-items-center">
  223.                                <div class="author-pic">
  224.                                    <img src="https://x.gifthub.news/static/images/user/4.jpg" alt="Gamified Health Interventions: Mobile Games for Promoting Mental Well-Being" title="Gamified Health Interventions: Mobile Games for Promoting Mental Well-Being" class="lazyload">
  225.                                </div>
  226.                                <div class="text">
  227.                                    <strong>Judith Mitchell</strong>
  228.                                    <span>2025-02-04 published post</span>
  229.                                </div>
  230.                            </a>
  231.                        </div>
  232.                    </div>
  233.                </div>
  234.                <div class="col-lg-12">
  235.                    <div class="post-entry d-md-flex small-horizontal mb-5">
  236.                        <div class="me-md-5 thumbnail mb-3 mb-md-0">
  237.                            <a href="https://blog-478807387943.gifthub.news/post/7149268530">
  238.                            <img src="https://x.gifthub.news/static/images/post/13.jpg" alt="Virtual Currency Inflation and Its Effects on Player Engagement" title="Virtual Currency Inflation and Its Effects on Player Engagement" class="img-fluid lazyload">
  239.                            </a>
  240.                        </div>
  241.                        <div class="content">
  242.                            <div class="post-meta mb-3">
  243.                                <a href="https://blog-7149268530.gifthub.news/post/7149268530/" target="_blank">
  244.                                <span class="date">2025-02-04</span>
  245.                                </a>
  246.                            </div>
  247.                            <h2 class="heading"><a href="https://blog-478807387943.gifthub.news/post/7149268530">Virtual Currency Inflation and Its Effects on Player Engagement</a></h2>
  248.                            <p class="info">This study examines the growing trend of fitness-related mobile games, which use game mechanics to motivate players to engage in physical activities. It evaluates the effectiveness of these games in promoting healthier behaviors and increasing physical activity levels. The paper also investigates the psychological factors behind players’ motivation to exercise through games and explores the future potential of fitness gamification in public health campaigns.</p>
  249.                            <a href="https://blog-478807387943.gifthub.news/post/7149268530" class="post-author d-flex align-items-center">
  250.                                <div class="author-pic">
  251.                                    <img src="https://x.gifthub.news/static/images/user/4.jpg" alt="Virtual Currency Inflation and Its Effects on Player Engagement" title="Virtual Currency Inflation and Its Effects on Player Engagement" class="lazyload">
  252.                                </div>
  253.                                <div class="text">
  254.                                    <strong>Susan Thomas</strong>
  255.                                    <span>2025-02-04 published post</span>
  256.                                </div>
  257.                            </a>
  258.                        </div>
  259.                    </div>
  260.                </div>
  261.            </div>
  262.        </div>
  263.    </div>
  264.    <div class="py-5 bg-light mx-md-3 sec-subscribe">
  265.        <div class="container">
  266.            <div class="row">
  267.                <div class="col-lg-12">
  268.                    <h2 class="h4 fw-bold">Subscribe to newsletter</h2>
  269.                </div>
  270.            </div>
  271.            <form class="row">
  272.                <div class="col-md-8">
  273.                    <div class="mb-3 mb-md-0">
  274.                        <input type="email" class="form-control" placeholder="Enter your email">
  275.                    </div>
  276.                </div>
  277.                <div class="col-md-4 d-grid">
  278.                    <input type="submit" class="btn btn-primary" value="Subscribe">
  279.                </div>
  280.            </form>
  281.        </div>
  282.    </div>
  283.    <div class="site-footer">
  284.        <div class="container">
  285.            <div class="row justify-content-center copyright">
  286.                <div class="col-lg-7 text-center">
  287.                    <div class="widget">
  288.                        <p>Copyright &copy;
  289.                            <script>document.write(new Date().getFullYear());</script> All rights reserved.
  290.                        </p>
  291. <p>
  292.    < Top VPS Hosting Choice ><br>
  293.    <a href="https://evolution-host.com?ref=DQgZ6P" target="_blank">
  294.        <img src="https://x.gifthub.news/static/images/evolution-host.png" alt="Evolution Host" title="Evolution Host" class="evhost lazyload">
  295.    </a>
  296. </p>
  297.                    </div>
  298.                </div>
  299.            </div>
  300.        </div>
  301.    </div>
  302. </body>
  303.  
  304. </html>
Copyright © 2002-9 Sam Ruby, Mark Pilgrim, Joseph Walton, and Phil Ringnalda