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<span class="d-block text-center">Rebecca Cook</span>
<span class="date d-block text-center small text-uppercase text-black-50 mb-5">2025-02-01</span>
<h2 class="heading text-center">Predicting Player Lifetime Value Through Behavioral Data Analytics</h2>
<p class="lead mb-4 text-center">Thanks to Rebecca Cook for contributing the article "Predicting Player Lifetime Value Through Behavioral Data Analytics".
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<p>This research investigates the ethical and psychological implications of microtransaction systems in mobile games, particularly in free-to-play models. The study examines how microtransactions, which allow players to purchase in-game items, cosmetics, or advantages, influence player behavior, spending habits, and overall satisfaction. Drawing on ethical theory and psychological models of consumer decision-making, the paper explores how microtransactions contribute to the phenomenon of “pay-to-win,” exploitation of vulnerable players, and player frustration. The research also evaluates the psychological impact of loot boxes, virtual currency, and in-app purchases, offering recommendations for ethical monetization practices that prioritize player well-being without compromising developer profitability.</p>
<p>This research explores how mobile games contribute to the development of digital literacy skills among young players. It looks at how games can teach skills such as problem-solving, critical thinking, and technology literacy, and how these skills transfer to real-world applications. The study also considers the potential risks associated with mobile gaming, including exposure to online predators and the spread of misinformation, and suggests strategies for promoting safe and effective gaming.</p>
<p>This paper investigates the use of mobile games and gamification techniques in areas beyond entertainment, such as education, healthcare, and corporate training. It examines how game mechanics are applied to encourage desired behaviors, improve productivity, and enhance learning outcomes. The study also analyzes the effectiveness and challenges of gamification strategies, highlighting case studies from various industries.</p>
<p>This paper explores the use of mobile games as educational tools, assessing their effectiveness in teaching various subjects and skills. It discusses the advantages and limitations of game-based learning in mobile contexts.</p>
<p>This study investigates the impact of mobile gaming on neuroplasticity and brain development, focusing on how playing games affects cognitive functions such as memory, attention, spatial navigation, and problem-solving. By integrating theories from neuroscience and psychology, the research explores the mechanisms through which mobile games might enhance neural connections, especially in younger players or those with cognitive impairments. The paper reviews existing evidence on brain training games and their efficacy, proposing a framework for designing mobile games that can facilitate cognitive improvement while considering potential risks, such as overstimulation or addiction, in certain populations.</p>
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