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<span class="d-block text-center">Jason Morris</span>
<span class="date d-block text-center small text-uppercase text-black-50 mb-5">2025-02-04</span>
<h2 class="heading text-center">Subscription Models in Mobile Gaming: Retention vs. Revenue Trade-offs</h2>
<p class="lead mb-4 text-center">Thanks to Jason Morris for contributing the article "Subscription Models in Mobile Gaming: Retention vs. Revenue Trade-offs".
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<p>This paper investigates the role of social influence in mobile games, focusing on how social networks, peer pressure, and social comparison affect player behavior and in-game purchasing decisions. The study examines how features such as leaderboards, friend lists, and social sharing options influence players’ motivations to engage with the game and spend money on in-game items. Drawing on social psychology and behavioral economics, the research explores how players' decisions are shaped by their interactions with others in the game environment. The paper also discusses the ethical implications of using social influence to drive in-game purchases, particularly in relation to vulnerable players and addiction risk.</p>
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