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<span class="d-block text-center">Gregory Jenkins</span>
<span class="date d-block text-center small text-uppercase text-black-50 mb-5">2025-02-03</span>
<h2 class="heading text-center">The Influence of Localization Quality on Player Retention in Global Markets</h2>
<p class="lead mb-4 text-center">Thanks to Gregory Jenkins for contributing the article "The Influence of Localization Quality on Player Retention in Global Markets".
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<p>This study explores the role of player customization in mobile games, focusing on how avatar and character customization can influence player identity, self-expression, and engagement. The research examines how customizing characters, outfits, and other in-game features enables players to create personalized experiences that reflect their preferences and identities. Drawing on social identity theory and self-concept research, the paper investigates how customization fosters emotional attachment to the game, as well as its impact on player behavior, such as social interaction and competition. The study also explores the commercial implications of offering customizable in-game items, including microtransactions and virtual economies.</p>
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<p>This paper explores the integration of virtual goods and cryptocurrencies within mobile games, analyzing how these digital assets are reshaping in-game economies and influencing real-world economic practices. The study examines how players engage with virtual currencies and goods, exploring their role in enhancing player agency, fostering virtual economies, and enabling new forms of monetization. The research also explores the potential for blockchain technology to facilitate secure, decentralized in-game transactions, providing insights into the future of digital currencies within the gaming industry and the broader global economy.</p>
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