It looks like this is a web page, not a feed. I looked for a feed associated with this page, but couldn't find one. Please enter the address of your feed to validate.

Source: https://blog-778022545526.gifthub.news/post/4657238019

  1. <!doctype html>
  2. <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en" prefix="og: http://ogp.me/ns#">
  3.  
  4.  <head>
  5.    <meta charset="utf-8">
  6.    <meta name="applicable-device" content="pc,mobile">
  7.    <meta name="viewport" content="width=device-width, initial-scale=1">
  8.    <title>AI-Driven Segmentation for Personalized Game Marketing Campaigns #681746401484 (2025-02-01)</title>
  9.    <link rel="canonical" href="https://blog-778022545526.gifthub.news/post/4657238019">
  10.    <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Poppins:wght@400;700&display=swap">
  11.    <link rel="stylesheet" href="https://x.gifthub.news/static/css/style.css">
  12.    <script src="https://x.gifthub.news/static/js/lazysizes.min.js" async></script>
  13.    <link rel="shortcut icon" href="/favicon.ico">
  14.    <!-- Open Graph Metadata -->
  15.    <meta property="og:type" content="article" />
  16.    <meta property="og:title" content="AI-Driven Segmentation for Personalized Game Marketing Campaigns" />
  17.    <meta property="og:description" content="AI-Driven Segmentation for Personalized Game Marketing Campaigns #681746401484 (2025-02-01)" />
  18.    <meta property="og:url" content="https://blog-778022545526.gifthub.news/post/4657238019" />
  19.    <meta property="og:site_name" content="gifthub.news" />
  20.    <meta property="og:image" content="https://x.gifthub.news/static/images/post/5.jpg" />
  21.    <meta property="og:article:published_time" content="2025-02-01T09:09:10Z" />
  22.    <meta property="og:article:author" content="Dr. Kimberly Gonzalez" />
  23.    <meta property="og:article:section" content="gifthub.news" />
  24.    <meta property="og:article:tag" content="Games, Mobile Games, Video Games" />
  25.    <!-- Schema.org -->
  26.    <script type="application/ld+json">{
  27.            "@context": "https://schema.org",
  28.            "@type": "ScholarlyArticle",
  29.            "headline": "AI-Driven Segmentation for Personalized Game Marketing Campaigns #681746401484 (2025-02-01)",
  30.            "author": {
  31.                "@type": "Person",
  32.                "name": "Dr. Kimberly Gonzalez",
  33.                "affiliation": {
  34.                    "@type": "Organization",
  35.                    "name": "gifthub.news"
  36.                },
  37.                "url": "https://blog-778022545526.gifthub.news/post/4657238019"
  38.            },
  39.            "datePublished": "2025-02-01T09:09:10Z",
  40.            "image": "https://x.gifthub.news/static/images/post/5.jpg",
  41.            "journal": {
  42.                "@type": "Periodical",
  43.                "name": "gifthub.news",
  44.                "issn": "10.1069/681746401484"
  45.            },
  46.            "publisher": {
  47.                "@type": "Organization",
  48.                "name": "gifthub.news",
  49.                "url": "https://blog-778022545526.gifthub.news"
  50.            },
  51.            "doi": "681746401484",
  52.            "abstract": "AI-Driven Segmentation for Personalized Game Marketing Campaigns #681746401484 (2025-02-01)",
  53.            "citation": {
  54.                "@type": "CreativeWork",
  55.                "name": "AI-Driven Segmentation for Personalized Game Marketing Campaigns",
  56.                "author": "Dr. Kimberly Gonzalez",
  57.                "datePublished": "2025-02-01T09:09:10Z",
  58.                "url": "https://blog-778022545526.gifthub.news/post/4657238019"
  59.            }
  60.        }
  61.    </script>
  62. </head>
  63.  
  64. <body>
  65.    <div class="site-mobile-menu site-navbar-target">
  66.        <div class="site-mobile-menu-header">
  67.            <div class="site-mobile-menu-close">
  68.                <span class="icofont-close js-menu-toggle"></span>
  69.            </div>
  70.        </div>
  71.        <div class="site-mobile-menu-body"></div>
  72.    </div>
  73.    <nav class="site-nav">
  74.        <div class="container">
  75.            <div class="site-navigation">
  76.                <div class="row">
  77.                    <div class="col-md-6 text-center order-1 order-md-2 mb-3 mb-md-0">
  78.                        <a href="https://blog-778022545526.gifthub.news" class="logo m-0 text-uppercase">gifthub.news</a>
  79.                    </div>
  80.                    <div class="col-md-3 order-3 order-md-1">
  81.                    </div>
  82.                </div>
  83.            </div>
  84.        </div>
  85.    </nav>
  86.    <div class="section post-section pt-5">
  87.        <div class="container">
  88.            <div class="row justify-content-center">
  89.                <div class="col-lg-8">
  90.                    <div class="text-center">
  91.                        <img src="https://x.gifthub.news/static/images/user/2.jpg" alt="AI-Driven Segmentation for Personalized Game Marketing Campaigns" title="AI-Driven Segmentation for Personalized Game Marketing Campaigns" class="author-pic img-fluid rounded-circle mx-auto">
  92.                    </div>
  93.                    <span class="d-block text-center">Kimberly Gonzalez</span>
  94.                    <span class="date d-block text-center small text-uppercase text-black-50 mb-5">2025-02-01</span>
  95.                    <h2 class="heading text-center">AI-Driven Segmentation for Personalized Game Marketing Campaigns</h2>
  96.                    <p class="lead mb-4 text-center">Thanks to Kimberly Gonzalez for contributing the article "AI-Driven Segmentation for Personalized Game Marketing Campaigns".
  97.                    </p>
  98.                    <img src="https://x.gifthub.news/static/images/post/5.jpg" alt="AI-Driven Segmentation for Personalized Game Marketing Campaigns" title="AI-Driven Segmentation for Personalized Game Marketing Campaigns" class="img-fluid rounded mb-4 lazyload">
  99.                    <p>This research investigates how mobile games contribute to the transhumanist imagination by exploring themes of human enhancement and augmented reality (AR). The study examines how mobile AR games, such as Pokémon Go, offer new forms of interaction between players and their physical environments, effectively blurring the boundaries between the digital and physical worlds. Drawing on transhumanist philosophy and media theory, the paper explores the implications of AR technology for redefining human perception, cognition, and embodiment. It also addresses ethical concerns related to the over-reliance on AR technologies and the potential for social disconnection.</p>
  100. <p>This research explores how mobile games contribute to the development of digital literacy skills among young players. It looks at how games can teach skills such as problem-solving, critical thinking, and technology literacy, and how these skills transfer to real-world applications. The study also considers the potential risks associated with mobile gaming, including exposure to online predators and the spread of misinformation, and suggests strategies for promoting safe and effective gaming.</p>
  101. <p>This study explores the integration of augmented reality (AR) technologies in mobile games, examining how AR enhances user engagement and immersion. It discusses technical challenges, user acceptance, and the future potential of AR in mobile gaming.</p>
  102. <p>This paper examines the role of multiplayer mobile games in facilitating socialization, community building, and the formation of online social networks. The study investigates how multiplayer features such as cooperative gameplay, competitive modes, and guilds foster interaction among players and create virtual communities. Drawing on social network theory and community dynamics, the research explores the impact of multiplayer mobile games on players' social behavior, including collaboration, communication, and identity formation. The paper also evaluates the potential negative effects of online gaming communities, such as toxicity, exclusion, and cyberbullying, and offers strategies for developers to promote positive social interaction and inclusive communities in multiplayer games.</p>
  103. <p>A Comparative Analysis This paper provides a comprehensive analysis of various monetization models in mobile gaming, including in-app purchases, advertisements, and subscription services. It compares the effectiveness and ethical considerations of each model, offering recommendations for developers and policymakers.</p>
  104.  
  105.                    <p>
  106.                    <a href="/redirect/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">Link</a>
  107.                    </p>
  108.                    <p><a href="https://www.linegames.org/" target="_blank" class="custom-link">External link</a>
  109. <a href="https://www.iliiili.com/" target="_blank" class="custom-link">External link</a>
  110. <a href="https://www.digwow.net/" target="_blank" class="custom-link">External link</a>
  111. <a href="https://www.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  112. <a href="https://www.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  113. <a href="https://665698657833-edu.iliiili.com/" target="_blank" class="custom-link">External link</a>
  114. <a href="https://674382787471-edu.digwow.net/" target="_blank" class="custom-link">External link</a>
  115. <a href="https://299635801461-edu.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  116. <a href="https://236020387826-edu.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  117. <a href="https://095833962926-gov.iliiili.com/" target="_blank" class="custom-link">External link</a>
  118. <a href="https://416653786388-gov.digwow.net/" target="_blank" class="custom-link">External link</a>
  119. <a href="https://427109819393-gov.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  120. <a href="https://789982634299-gov.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  121. <a href="https://678207149960-gov-edu.iliiili.com/" target="_blank" class="custom-link">External link</a>
  122. <a href="https://951891160168-gov-edu.digwow.net/" target="_blank" class="custom-link">External link</a>
  123. <a href="https://321850818649-gov-edu.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  124. <a href="https://354350346525-gov-edu.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  125. <a href="https://632658591676-edu.iliiili.com/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  126. <a href="https://757521457883-edu.digwow.net/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  127. <a href="https://927679143408-edu.free-giftcodes.com/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  128. <a href="https://258325090852-edu.gifthub.com.ru/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  129. <a href="https://008787089847-gov.iliiili.com/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  130. <a href="https://761102038871-gov.digwow.net/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  131. <a href="https://471556856635-gov.free-giftcodes.com/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  132. <a href="https://343328104325-gov.gifthub.com.ru/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  133. <a href="https://link.naver.com/bridge?538415553608&amp;url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  134. <a href="https://link.naver.com/bridge?394958492835&amp;url=https://naver394958492835-edu.digwow.net" target="_blank" class="custom-link">External link</a>
  135. <a href="https://link.naver.com/bridge?645178631473&amp;url=https://naver645178631473-edu.iliiili.com" target="_blank" class="custom-link">External link</a>
  136. <a href="https://link.naver.com/bridge?039300239634&amp;url=https://naver039300239634-edu.1717173.xyz" target="_blank" class="custom-link">External link</a>
  137. <a href="https://link.naver.com/bridge?484777231859&amp;url=https://naver484777231859-edu.gifthub.com.ru" target="_blank" class="custom-link">External link</a>
  138. <a href="https://link.naver.com/bridge?612860164095&amp;url=https://naver612860164095-gov.digwow.net" target="_blank" class="custom-link">External link</a>
  139. <a href="https://link.naver.com/bridge?018982430807&amp;url=https://naver018982430807-gov.iliiili.com" target="_blank" class="custom-link">External link</a>
  140. <a href="https://link.naver.com/bridge?531716787964&amp;url=https://naver531716787964-gov.1717173.xyz" target="_blank" class="custom-link">External link</a>
  141. <a href="https://link.naver.com/bridge?080589081980&amp;url=https://naver080589081980-gov.gifthub.com.ru" target="_blank" class="custom-link">External link</a>
  142. <a href="https://link.naver.com/bridge?123203066148&amp;url=https://naver123203066148-gov-edu.digwow.net" target="_blank" class="custom-link">External link</a>
  143. <a href="https://link.naver.com/bridge?816613021070&amp;url=https://naver816613021070-gov-edu.iliiili.com" target="_blank" class="custom-link">External link</a>
  144. <a href="https://link.naver.com/bridge?079277289500&amp;url=https://naver079277289500-gov-edu.1717173.xyz" target="_blank" class="custom-link">External link</a>
  145. <a href="https://link.naver.com/bridge?817521312074&amp;url=https://naver817521312074-gov-edu.gifthub.com.ru" target="_blank" class="custom-link">External link</a>
  146. <a href="https://blog-376583581408.gifthub.news/" target="_blank" class="custom-link">External link</a>
  147. <a href="https://blog-227288279922.jp-edu.sbs/" target="_blank" class="custom-link">External link</a>
  148. <a href="https://blog-163360708366.kr-edu.sbs/" target="_blank" class="custom-link">External link</a>
  149. <a href="https://blog-715965788406.krlinkedin.sbs/" target="_blank" class="custom-link">External link</a>
  150. <a href="https://blog-333236442889.mit-edu.sbs/" target="_blank" class="custom-link">External link</a>
  151. <a href="https://blog-859695377864.mit-edu.buzz/" target="_blank" class="custom-link">External link</a>
  152. <a href="https://blog-443394027441.mit-edu.tech/" target="_blank" class="custom-link">External link</a>
  153. <a href="https://blog-095373269239.mit-edu.site/" target="_blank" class="custom-link">External link</a>
  154. <a href="https://blog-877553007336.mit-edu.top/" target="_blank" class="custom-link">External link</a>
  155. <a href="https://blog-748583693121.usa-gov.top/" target="_blank" class="custom-link">External link</a>
  156. <a href="https://research-557571458114.mit-edu.pp.ua/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  157. <a href="https://research-514358922870.harvard-edu.pp.ua/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  158. <a href="https://research-239652707555.stanford-edu.pp.ua/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  159. <a href="https://research-701522084419.cambridge-edu.pp.ua/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  160. <a href="https://research-312509632697.berkeley-edu.pp.ua/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  161. <a href="https://research-878634115367.oxford-edu.pp.ua/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  162. <a href="https://research-675017048208-edu.wwv.pp.ua/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  163. <a href="https://research-261431219182-edu.sean.pp.ua/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  164. <a href="https://research-503030897409-edu.line.pp.ua/?url=https://blog-778022545526.gifthub.news/post/4657238019" target="_blank" class="custom-link">External link</a>
  165. </p>
  166.                    <div class="row mt-5 pt-5 border-top">
  167.                    </div>
  168.                </div>
  169.            </div>
  170.        </div>
  171.    </div>
  172.    <div class="section pb-0">
  173.        <div class="container">
  174.            <div class="row">
  175.                <div class="col-lg-12">
  176.                    <h2 class="heading">Related</h2>
  177.                </div>
  178.            </div>
  179.            <div class="row justify-content-center">
  180.                <div class="col-lg-12">
  181.                    <div class="post-entry d-md-flex small-horizontal mb-5">
  182.                        <div class="me-md-5 thumbnail mb-3 mb-md-0">
  183.                            <a href="https://blog-778022545526.gifthub.news/post/7126348509">
  184.                            <img src="https://x.gifthub.news/static/images/post/5.jpg" alt="Ultra-High-Definition Graphics Rendering on Energy-Constrained Devices" title="Ultra-High-Definition Graphics Rendering on Energy-Constrained Devices" class="img-fluid lazyload">
  185.                            </a>
  186.                        </div>
  187.                        <div class="content">
  188.                            <div class="post-meta mb-3">
  189.                                <a href="https://blog-7126348509.gifthub.news/post/7126348509/" target="_blank">
  190.                                <span class="date">2025-02-01</span>
  191.                                </a>
  192.                            </div>
  193.                            <h2 class="heading"><a href="https://blog-778022545526.gifthub.news/post/7126348509">Ultra-High-Definition Graphics Rendering on Energy-Constrained Devices</a></h2>
  194.                            <p class="info">This research applies behavioral economics theories to the analysis of in-game purchasing behavior in mobile games, exploring how psychological factors such as loss aversion, framing effects, and the endowment effect influence players' spending decisions. The study investigates the role of game design in encouraging or discouraging spending behavior, particularly within free-to-play models that rely on microtransactions. The paper examines how developers use pricing strategies, scarcity mechanisms, and rewards to motivate players to make purchases, and how these strategies impact player satisfaction, long-term retention, and overall game profitability. The research also considers the ethical concerns associated with in-game purchases, particularly in relation to vulnerable players.</p>
  195.                            <a href="https://blog-778022545526.gifthub.news/post/7126348509" class="post-author d-flex align-items-center">
  196.                                <div class="author-pic">
  197.                                    <img src="https://x.gifthub.news/static/images/user/2.jpg" alt="Ultra-High-Definition Graphics Rendering on Energy-Constrained Devices" title="Ultra-High-Definition Graphics Rendering on Energy-Constrained Devices" class="lazyload">
  198.                                </div>
  199.                                <div class="text">
  200.                                    <strong>Richard Wilson</strong>
  201.                                    <span>2025-02-01 published post</span>
  202.                                </div>
  203.                            </a>
  204.                        </div>
  205.                    </div>
  206.                </div>
  207.                <div class="col-lg-12">
  208.                    <div class="post-entry d-md-flex small-horizontal mb-5">
  209.                        <div class="me-md-5 thumbnail mb-3 mb-md-0">
  210.                            <a href="https://blog-778022545526.gifthub.news/post/1975640382">
  211.                            <img src="https://x.gifthub.news/static/images/post/12.jpg" alt="Dynamic Resource Allocation in Virtual Economies Using Machine Learning" title="Dynamic Resource Allocation in Virtual Economies Using Machine Learning" class="img-fluid lazyload">
  212.                            </a>
  213.                        </div>
  214.                        <div class="content">
  215.                            <div class="post-meta mb-3">
  216.                                <a href="https://blog-1975640382.gifthub.news/post/1975640382/" target="_blank">
  217.                                <span class="date">2025-02-01</span>
  218.                                </a>
  219.                            </div>
  220.                            <h2 class="heading"><a href="https://blog-778022545526.gifthub.news/post/1975640382">Dynamic Resource Allocation in Virtual Economies Using Machine Learning</a></h2>
  221.                            <p class="info">The fusion of gaming and storytelling has birthed narrative-driven masterpieces that transport players on epic journeys filled with rich characters, moral dilemmas, and immersive worlds. Role-playing games (RPGs), interactive dramas, and story-driven adventures weave intricate narratives that resonate with players on emotional, intellectual, and narrative levels, blurring the line between gaming and literature.</p>
  222.                            <a href="https://blog-778022545526.gifthub.news/post/1975640382" class="post-author d-flex align-items-center">
  223.                                <div class="author-pic">
  224.                                    <img src="https://x.gifthub.news/static/images/user/5.jpg" alt="Dynamic Resource Allocation in Virtual Economies Using Machine Learning" title="Dynamic Resource Allocation in Virtual Economies Using Machine Learning" class="lazyload">
  225.                                </div>
  226.                                <div class="text">
  227.                                    <strong>Paul Young</strong>
  228.                                    <span>2025-02-01 published post</span>
  229.                                </div>
  230.                            </a>
  231.                        </div>
  232.                    </div>
  233.                </div>
  234.                <div class="col-lg-12">
  235.                    <div class="post-entry d-md-flex small-horizontal mb-5">
  236.                        <div class="me-md-5 thumbnail mb-3 mb-md-0">
  237.                            <a href="https://blog-778022545526.gifthub.news/post/2730819564">
  238.                            <img src="https://x.gifthub.news/static/images/post/12.jpg" alt="Gamified Public Services: The Future of Engagement Through Play" title="Gamified Public Services: The Future of Engagement Through Play" class="img-fluid lazyload">
  239.                            </a>
  240.                        </div>
  241.                        <div class="content">
  242.                            <div class="post-meta mb-3">
  243.                                <a href="https://blog-2730819564.gifthub.news/post/2730819564/" target="_blank">
  244.                                <span class="date">2025-02-01</span>
  245.                                </a>
  246.                            </div>
  247.                            <h2 class="heading"><a href="https://blog-778022545526.gifthub.news/post/2730819564">Gamified Public Services: The Future of Engagement Through Play</a></h2>
  248.                            <p class="info">This paper provides a comparative legal analysis of intellectual property (IP) rights as they pertain to mobile game development, focusing on the protection of game code, design elements, and in-game assets across different jurisdictions. The study examines the legal challenges that developers face when navigating copyright, trademark, and patent law in the global mobile gaming market. By comparing IP regulations in the United States, the European Union, and Asia, the paper identifies key legal barriers and proposes policy recommendations to foster innovation while protecting the intellectual property of creators. The study also considers emerging issues such as the ownership of user-generated content and the legal status of in-game assets like NFTs.</p>
  249.                            <a href="https://blog-778022545526.gifthub.news/post/2730819564" class="post-author d-flex align-items-center">
  250.                                <div class="author-pic">
  251.                                    <img src="https://x.gifthub.news/static/images/user/8.jpg" alt="Gamified Public Services: The Future of Engagement Through Play" title="Gamified Public Services: The Future of Engagement Through Play" class="lazyload">
  252.                                </div>
  253.                                <div class="text">
  254.                                    <strong>Anna Ross</strong>
  255.                                    <span>2025-02-01 published post</span>
  256.                                </div>
  257.                            </a>
  258.                        </div>
  259.                    </div>
  260.                </div>
  261.            </div>
  262.        </div>
  263.    </div>
  264.    <div class="py-5 bg-light mx-md-3 sec-subscribe">
  265.        <div class="container">
  266.            <div class="row">
  267.                <div class="col-lg-12">
  268.                    <h2 class="h4 fw-bold">Subscribe to newsletter</h2>
  269.                </div>
  270.            </div>
  271.            <form class="row">
  272.                <div class="col-md-8">
  273.                    <div class="mb-3 mb-md-0">
  274.                        <input type="email" class="form-control" placeholder="Enter your email">
  275.                    </div>
  276.                </div>
  277.                <div class="col-md-4 d-grid">
  278.                    <input type="submit" class="btn btn-primary" value="Subscribe">
  279.                </div>
  280.            </form>
  281.        </div>
  282.    </div>
  283.    <div class="site-footer">
  284.        <div class="container">
  285.            <div class="row justify-content-center copyright">
  286.                <div class="col-lg-7 text-center">
  287.                    <div class="widget">
  288.                        <p>Copyright &copy;
  289.                            <script>document.write(new Date().getFullYear());</script> All rights reserved.
  290.                        </p>
  291. <p>
  292.    < Top VPS Hosting Choice ><br>
  293.    <a href="https://evolution-host.com?ref=DQgZ6P" target="_blank">
  294.        <img src="https://x.gifthub.news/static/images/evolution-host.png" alt="Evolution Host" title="Evolution Host" class="evhost lazyload">
  295.    </a>
  296. </p>
  297.                    </div>
  298.                </div>
  299.            </div>
  300.        </div>
  301.    </div>
  302. </body>
  303.  
  304. </html>
Copyright © 2002-9 Sam Ruby, Mark Pilgrim, Joseph Walton, and Phil Ringnalda