It looks like this is a web page, not a feed. I looked for a feed associated with this page, but couldn't find one. Please enter the address of your feed to validate.

Source: https://blog-7954601328.gifthub.news/post/7954601328

  1. <!doctype html>
  2. <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en" prefix="og: http://ogp.me/ns#">
  3.  
  4.  <head>
  5.    <meta charset="utf-8">
  6.    <meta name="applicable-device" content="pc,mobile">
  7.    <meta name="viewport" content="width=device-width, initial-scale=1">
  8.    <title>Color Psychology in Mobile Game Design: Impact on User Engagement #458612084248 (2025-01-31)</title>
  9.    <link rel="canonical" href="https://blog-7954601328.gifthub.news/post/7954601328">
  10.    <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Poppins:wght@400;700&display=swap">
  11.    <link rel="stylesheet" href="https://x.gifthub.news/static/css/style.css">
  12.    <script src="https://x.gifthub.news/static/js/lazysizes.min.js" async></script>
  13.    <link rel="shortcut icon" href="/favicon.ico">
  14.    <!-- Open Graph Metadata -->
  15.    <meta property="og:type" content="article" />
  16.    <meta property="og:title" content="Color Psychology in Mobile Game Design: Impact on User Engagement" />
  17.    <meta property="og:description" content="Color Psychology in Mobile Game Design: Impact on User Engagement #458612084248 (2025-01-31)" />
  18.    <meta property="og:url" content="https://blog-7954601328.gifthub.news/post/7954601328" />
  19.    <meta property="og:site_name" content="gifthub.news" />
  20.    <meta property="og:image" content="https://x.gifthub.news/static/images/post/18.jpg" />
  21.    <meta property="og:article:published_time" content="2025-01-31T08:00:15Z" />
  22.    <meta property="og:article:author" content="Dr. Jeffrey Reed" />
  23.    <meta property="og:article:section" content="gifthub.news" />
  24.    <meta property="og:article:tag" content="Games, Mobile Games, Video Games" />
  25.    <!-- Schema.org -->
  26.    <script type="application/ld+json">{
  27.            "@context": "https://schema.org",
  28.            "@type": "ScholarlyArticle",
  29.            "headline": "Color Psychology in Mobile Game Design: Impact on User Engagement #458612084248 (2025-01-31)",
  30.            "author": {
  31.                "@type": "Person",
  32.                "name": "Dr. Jeffrey Reed",
  33.                "affiliation": {
  34.                    "@type": "Organization",
  35.                    "name": "gifthub.news"
  36.                },
  37.                "url": "https://blog-7954601328.gifthub.news/post/7954601328"
  38.            },
  39.            "datePublished": "2025-01-31T08:00:15Z",
  40.            "image": "https://x.gifthub.news/static/images/post/18.jpg",
  41.            "journal": {
  42.                "@type": "Periodical",
  43.                "name": "gifthub.news",
  44.                "issn": "10.1069/458612084248"
  45.            },
  46.            "publisher": {
  47.                "@type": "Organization",
  48.                "name": "gifthub.news",
  49.                "url": "https://blog-7954601328.gifthub.news"
  50.            },
  51.            "doi": "458612084248",
  52.            "abstract": "Color Psychology in Mobile Game Design: Impact on User Engagement #458612084248 (2025-01-31)",
  53.            "citation": {
  54.                "@type": "CreativeWork",
  55.                "name": "Color Psychology in Mobile Game Design: Impact on User Engagement",
  56.                "author": "Dr. Jeffrey Reed",
  57.                "datePublished": "2025-01-31T08:00:15Z",
  58.                "url": "https://blog-7954601328.gifthub.news/post/7954601328"
  59.            }
  60.        }
  61.    </script>
  62. </head>
  63.  
  64. <body>
  65.    <div class="site-mobile-menu site-navbar-target">
  66.        <div class="site-mobile-menu-header">
  67.            <div class="site-mobile-menu-close">
  68.                <span class="icofont-close js-menu-toggle"></span>
  69.            </div>
  70.        </div>
  71.        <div class="site-mobile-menu-body"></div>
  72.    </div>
  73.    <nav class="site-nav">
  74.        <div class="container">
  75.            <div class="site-navigation">
  76.                <div class="row">
  77.                    <div class="col-md-6 text-center order-1 order-md-2 mb-3 mb-md-0">
  78.                        <a href="https://blog-7954601328.gifthub.news" class="logo m-0 text-uppercase">gifthub.news</a>
  79.                    </div>
  80.                    <div class="col-md-3 order-3 order-md-1">
  81.                    </div>
  82.                </div>
  83.            </div>
  84.        </div>
  85.    </nav>
  86.    <div class="section post-section pt-5">
  87.        <div class="container">
  88.            <div class="row justify-content-center">
  89.                <div class="col-lg-8">
  90.                    <div class="text-center">
  91.                        <img src="https://x.gifthub.news/static/images/user/4.jpg" alt="Color Psychology in Mobile Game Design: Impact on User Engagement" title="Color Psychology in Mobile Game Design: Impact on User Engagement" class="author-pic img-fluid rounded-circle mx-auto">
  92.                    </div>
  93.                    <span class="d-block text-center">Jeffrey Reed</span>
  94.                    <span class="date d-block text-center small text-uppercase text-black-50 mb-5">2025-01-31</span>
  95.                    <h2 class="heading text-center">Color Psychology in Mobile Game Design: Impact on User Engagement</h2>
  96.                    <p class="lead mb-4 text-center">Thanks to Jeffrey Reed for contributing the article "Color Psychology in Mobile Game Design: Impact on User Engagement".
  97.                    </p>
  98.                    <img src="https://x.gifthub.news/static/images/post/18.jpg" alt="Color Psychology in Mobile Game Design: Impact on User Engagement" title="Color Psychology in Mobile Game Design: Impact on User Engagement" class="img-fluid rounded mb-4 lazyload">
  99.                    <p>Gaming culture has evolved into a vibrant and interconnected community where players from diverse backgrounds and cultures converge. They share strategies, forge lasting alliances, and engage in friendly competition, turning virtual friendships into real-world connections that span continents. This global network of gamers not only celebrates shared interests and passions but also fosters a sense of unity and belonging in a world that can often feel fragmented. From online forums and social media groups to live gaming events and conventions, the camaraderie and mutual respect among gamers continue to strengthen the bonds that unite this dynamic community.</p>
  100. <p>This research explores the convergence of virtual reality (VR) and mobile games, investigating how VR technology is being integrated into mobile gaming experiences to create more immersive and interactive entertainment. The study examines the technical challenges and innovations involved in adapting VR for mobile platforms, including issues of motion tracking, hardware limitations, and player comfort. Drawing on theories of immersion, presence, and user experience, the paper investigates how mobile VR games enhance player engagement by providing a heightened sense of spatial awareness and interactive storytelling. The research also discusses the potential for VR to transform mobile gaming, offering predictions for the future of immersive entertainment in the mobile gaming sector.</p>
  101. <p>The debate surrounding the potential impact of violent video games on behavior continues to spark discussions and research within the gaming community and beyond. While some studies suggest a correlation between exposure to violent content and aggressive tendencies, the nuanced relationship between media consumption, psychological factors, and real-world behavior remains a topic of ongoing study and debate.</p>
  102. <p>The gaming industry's commercial landscape is fiercely competitive, with companies employing diverse monetization strategies such as microtransactions, downloadable content (DLC), and subscription models to sustain and grow their player bases. Balancing player engagement with revenue generation is a delicate dance that requires thoughtful design and consideration of player feedback.</p>
  103. <p>This research provides a critical analysis of gender representation in mobile games, focusing on the portrayal of gender stereotypes and the inclusivity of diverse gender identities in game design. The study investigates how mobile games depict male, female, and non-binary characters, examining the roles, traits, and agency afforded to these characters within game narratives and mechanics. Drawing on feminist theory and media studies, the paper critiques the reinforcement of traditional gender roles and the underrepresentation of marginalized genders in mobile games. The research also explores how game developers can promote inclusivity through diverse character designs, storylines, and gameplay mechanics, offering suggestions for more equitable and progressive representations in mobile gaming.</p>
  104.  
  105.                    <p>
  106.                    <a href="/redirect/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">Link</a>
  107.                    </p>
  108.                    <p><a href="https://www.linegames.org/" target="_blank" class="custom-link">External link</a>
  109. <a href="https://www.iliiili.com/" target="_blank" class="custom-link">External link</a>
  110. <a href="https://www.digwow.net/" target="_blank" class="custom-link">External link</a>
  111. <a href="https://www.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  112. <a href="https://www.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  113. <a href="https://654135367595-edu.iliiili.com/" target="_blank" class="custom-link">External link</a>
  114. <a href="https://572048323067-edu.digwow.net/" target="_blank" class="custom-link">External link</a>
  115. <a href="https://771442317731-edu.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  116. <a href="https://267026574778-edu.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  117. <a href="https://511927605840-gov.iliiili.com/" target="_blank" class="custom-link">External link</a>
  118. <a href="https://182955082884-gov.digwow.net/" target="_blank" class="custom-link">External link</a>
  119. <a href="https://542929881984-gov.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  120. <a href="https://744238346642-gov.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  121. <a href="https://240439984176-gov-edu.iliiili.com/" target="_blank" class="custom-link">External link</a>
  122. <a href="https://155253628051-gov-edu.digwow.net/" target="_blank" class="custom-link">External link</a>
  123. <a href="https://986650975028-gov-edu.free-giftcodes.com/" target="_blank" class="custom-link">External link</a>
  124. <a href="https://917424130665-gov-edu.gifthub.com.ru/" target="_blank" class="custom-link">External link</a>
  125. <a href="https://927832031607-edu.iliiili.com/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  126. <a href="https://794396298930-edu.digwow.net/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  127. <a href="https://444411914797-edu.free-giftcodes.com/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  128. <a href="https://091261940470-edu.gifthub.com.ru/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  129. <a href="https://199993037579-gov.iliiili.com/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  130. <a href="https://670050859986-gov.digwow.net/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  131. <a href="https://080128247136-gov.free-giftcodes.com/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  132. <a href="https://439287255250-gov.gifthub.com.ru/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  133. <a href="https://link.naver.com/bridge?236224933956&amp;url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  134. <a href="https://link.naver.com/bridge?770584238267&amp;url=https://naver770584238267-edu.digwow.net" target="_blank" class="custom-link">External link</a>
  135. <a href="https://link.naver.com/bridge?982517540163&amp;url=https://naver982517540163-edu.iliiili.com" target="_blank" class="custom-link">External link</a>
  136. <a href="https://link.naver.com/bridge?656952629688&amp;url=https://naver656952629688-edu.1717173.xyz" target="_blank" class="custom-link">External link</a>
  137. <a href="https://link.naver.com/bridge?002938637888&amp;url=https://naver002938637888-edu.gifthub.com.ru" target="_blank" class="custom-link">External link</a>
  138. <a href="https://link.naver.com/bridge?632659014710&amp;url=https://naver632659014710-gov.digwow.net" target="_blank" class="custom-link">External link</a>
  139. <a href="https://link.naver.com/bridge?973841652945&amp;url=https://naver973841652945-gov.iliiili.com" target="_blank" class="custom-link">External link</a>
  140. <a href="https://link.naver.com/bridge?708496350525&amp;url=https://naver708496350525-gov.1717173.xyz" target="_blank" class="custom-link">External link</a>
  141. <a href="https://link.naver.com/bridge?526098086370&amp;url=https://naver526098086370-gov.gifthub.com.ru" target="_blank" class="custom-link">External link</a>
  142. <a href="https://link.naver.com/bridge?445730210160&amp;url=https://naver445730210160-gov-edu.digwow.net" target="_blank" class="custom-link">External link</a>
  143. <a href="https://link.naver.com/bridge?895857309009&amp;url=https://naver895857309009-gov-edu.iliiili.com" target="_blank" class="custom-link">External link</a>
  144. <a href="https://link.naver.com/bridge?808446590064&amp;url=https://naver808446590064-gov-edu.1717173.xyz" target="_blank" class="custom-link">External link</a>
  145. <a href="https://link.naver.com/bridge?195102181767&amp;url=https://naver195102181767-gov-edu.gifthub.com.ru" target="_blank" class="custom-link">External link</a>
  146. <a href="https://blog-408408389234.gifthub.news/" target="_blank" class="custom-link">External link</a>
  147. <a href="https://blog-883899308829.jp-edu.sbs/" target="_blank" class="custom-link">External link</a>
  148. <a href="https://blog-048215065805.kr-edu.sbs/" target="_blank" class="custom-link">External link</a>
  149. <a href="https://blog-744667146436.krlinkedin.sbs/" target="_blank" class="custom-link">External link</a>
  150. <a href="https://blog-466259263185.mit-edu.sbs/" target="_blank" class="custom-link">External link</a>
  151. <a href="https://blog-691172646113.mit-edu.buzz/" target="_blank" class="custom-link">External link</a>
  152. <a href="https://blog-928571118843.mit-edu.tech/" target="_blank" class="custom-link">External link</a>
  153. <a href="https://blog-769178737855.mit-edu.site/" target="_blank" class="custom-link">External link</a>
  154. <a href="https://blog-120831124971.mit-edu.top/" target="_blank" class="custom-link">External link</a>
  155. <a href="https://blog-192986253271.usa-gov.top/" target="_blank" class="custom-link">External link</a>
  156. <a href="https://research-145830442436.mit-edu.pp.ua/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  157. <a href="https://research-548046255553.harvard-edu.pp.ua/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  158. <a href="https://research-289506711205.stanford-edu.pp.ua/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  159. <a href="https://research-349583247052.cambridge-edu.pp.ua/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  160. <a href="https://research-678223641502.berkeley-edu.pp.ua/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  161. <a href="https://research-274404938997.oxford-edu.pp.ua/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  162. <a href="https://research-211017284107-edu.wwv.pp.ua/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  163. <a href="https://research-561722949380-edu.sean.pp.ua/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  164. <a href="https://research-883772494695-edu.line.pp.ua/?url=https://blog-7954601328.gifthub.news/post/7954601328" target="_blank" class="custom-link">External link</a>
  165. </p>
  166.                    <div class="row mt-5 pt-5 border-top">
  167.                    </div>
  168.                </div>
  169.            </div>
  170.        </div>
  171.    </div>
  172.    <div class="section pb-0">
  173.        <div class="container">
  174.            <div class="row">
  175.                <div class="col-lg-12">
  176.                    <h2 class="heading">Related</h2>
  177.                </div>
  178.            </div>
  179.            <div class="row justify-content-center">
  180.                <div class="col-lg-12">
  181.                    <div class="post-entry d-md-flex small-horizontal mb-5">
  182.                        <div class="me-md-5 thumbnail mb-3 mb-md-0">
  183.                            <a href="https://blog-7954601328.gifthub.news/post/0729185643">
  184.                            <img src="https://x.gifthub.news/static/images/post/18.jpg" alt="The Psychology of Loss Aversion in Mobile Game Design" title="The Psychology of Loss Aversion in Mobile Game Design" class="img-fluid lazyload">
  185.                            </a>
  186.                        </div>
  187.                        <div class="content">
  188.                            <div class="post-meta mb-3">
  189.                                <a href="https://blog-0729185643.gifthub.news/post/0729185643/" target="_blank">
  190.                                <span class="date">2025-01-31</span>
  191.                                </a>
  192.                            </div>
  193.                            <h2 class="heading"><a href="https://blog-7954601328.gifthub.news/post/0729185643">The Psychology of Loss Aversion in Mobile Game Design</a></h2>
  194.                            <p class="info">Gamification extends beyond entertainment, infiltrating sectors such as marketing, education, and workplace training with game-inspired elements such as leaderboards, achievements, and rewards systems. By leveraging gamified strategies, businesses enhance user engagement, foster motivation, and drive desired behaviors, harnessing the power of play to achieve tangible goals and outcomes.</p>
  195.                            <a href="https://blog-7954601328.gifthub.news/post/0729185643" class="post-author d-flex align-items-center">
  196.                                <div class="author-pic">
  197.                                    <img src="https://x.gifthub.news/static/images/user/4.jpg" alt="The Psychology of Loss Aversion in Mobile Game Design" title="The Psychology of Loss Aversion in Mobile Game Design" class="lazyload">
  198.                                </div>
  199.                                <div class="text">
  200.                                    <strong>Maria Anderson</strong>
  201.                                    <span>2025-01-31 published post</span>
  202.                                </div>
  203.                            </a>
  204.                        </div>
  205.                    </div>
  206.                </div>
  207.                <div class="col-lg-12">
  208.                    <div class="post-entry d-md-flex small-horizontal mb-5">
  209.                        <div class="me-md-5 thumbnail mb-3 mb-md-0">
  210.                            <a href="https://blog-7954601328.gifthub.news/post/7329105486">
  211.                            <img src="https://x.gifthub.news/static/images/post/18.jpg" alt="Mitigating Cyberbullying in Multiplayer Game Communities Through AI Moderation" title="Mitigating Cyberbullying in Multiplayer Game Communities Through AI Moderation" class="img-fluid lazyload">
  212.                            </a>
  213.                        </div>
  214.                        <div class="content">
  215.                            <div class="post-meta mb-3">
  216.                                <a href="https://blog-7329105486.gifthub.news/post/7329105486/" target="_blank">
  217.                                <span class="date">2025-01-31</span>
  218.                                </a>
  219.                            </div>
  220.                            <h2 class="heading"><a href="https://blog-7954601328.gifthub.news/post/7329105486">Mitigating Cyberbullying in Multiplayer Game Communities Through AI Moderation</a></h2>
  221.                            <p class="info">This paper presents a sociocultural analysis of the representation of gender, race, and identity in mobile games. It explores how mobile games construct social identities through character design, narrative framing, and player interaction. The research examines the ways in which game developers can either reinforce or challenge societal stereotypes and cultural norms, with a particular focus on gender dynamics in both player avatars and character roles. Drawing on critical theories of representation, postcolonial studies, and feminist media studies, the study explores the implications of these representations for player self-perception and broader societal trends related to gender equality and diversity.</p>
  222.                            <a href="https://blog-7954601328.gifthub.news/post/7329105486" class="post-author d-flex align-items-center">
  223.                                <div class="author-pic">
  224.                                    <img src="https://x.gifthub.news/static/images/user/10.jpg" alt="Mitigating Cyberbullying in Multiplayer Game Communities Through AI Moderation" title="Mitigating Cyberbullying in Multiplayer Game Communities Through AI Moderation" class="lazyload">
  225.                                </div>
  226.                                <div class="text">
  227.                                    <strong>Jacob Murphy</strong>
  228.                                    <span>2025-01-31 published post</span>
  229.                                </div>
  230.                            </a>
  231.                        </div>
  232.                    </div>
  233.                </div>
  234.                <div class="col-lg-12">
  235.                    <div class="post-entry d-md-flex small-horizontal mb-5">
  236.                        <div class="me-md-5 thumbnail mb-3 mb-md-0">
  237.                            <a href="https://blog-7954601328.gifthub.news/post/8672493510">
  238.                            <img src="https://x.gifthub.news/static/images/post/3.jpg" alt="AI-Driven Procedural Level Generation: A New Era for Mobile Games" title="AI-Driven Procedural Level Generation: A New Era for Mobile Games" class="img-fluid lazyload">
  239.                            </a>
  240.                        </div>
  241.                        <div class="content">
  242.                            <div class="post-meta mb-3">
  243.                                <a href="https://blog-8672493510.gifthub.news/post/8672493510/" target="_blank">
  244.                                <span class="date">2025-01-31</span>
  245.                                </a>
  246.                            </div>
  247.                            <h2 class="heading"><a href="https://blog-7954601328.gifthub.news/post/8672493510">AI-Driven Procedural Level Generation: A New Era for Mobile Games</a></h2>
  248.                            <p class="info">Accessibility initiatives in gaming are essential to ensuring inclusivity and equal opportunities for players of all abilities. Features such as customizable controls, colorblind modes, subtitles, and assistive technologies empower gamers with disabilities to enjoy gaming experiences on par with their peers, fostering a more inclusive and welcoming gaming ecosystem.</p>
  249.                            <a href="https://blog-7954601328.gifthub.news/post/8672493510" class="post-author d-flex align-items-center">
  250.                                <div class="author-pic">
  251.                                    <img src="https://x.gifthub.news/static/images/user/18.jpg" alt="AI-Driven Procedural Level Generation: A New Era for Mobile Games" title="AI-Driven Procedural Level Generation: A New Era for Mobile Games" class="lazyload">
  252.                                </div>
  253.                                <div class="text">
  254.                                    <strong>Jeffrey Reed</strong>
  255.                                    <span>2025-01-31 published post</span>
  256.                                </div>
  257.                            </a>
  258.                        </div>
  259.                    </div>
  260.                </div>
  261.            </div>
  262.        </div>
  263.    </div>
  264.    <div class="py-5 bg-light mx-md-3 sec-subscribe">
  265.        <div class="container">
  266.            <div class="row">
  267.                <div class="col-lg-12">
  268.                    <h2 class="h4 fw-bold">Subscribe to newsletter</h2>
  269.                </div>
  270.            </div>
  271.            <form class="row">
  272.                <div class="col-md-8">
  273.                    <div class="mb-3 mb-md-0">
  274.                        <input type="email" class="form-control" placeholder="Enter your email">
  275.                    </div>
  276.                </div>
  277.                <div class="col-md-4 d-grid">
  278.                    <input type="submit" class="btn btn-primary" value="Subscribe">
  279.                </div>
  280.            </form>
  281.        </div>
  282.    </div>
  283.    <div class="site-footer">
  284.        <div class="container">
  285.            <div class="row justify-content-center copyright">
  286.                <div class="col-lg-7 text-center">
  287.                    <div class="widget">
  288.                        <p>Copyright &copy;
  289.                            <script>document.write(new Date().getFullYear());</script> All rights reserved.
  290.                        </p>
  291. <p>
  292.    < Top VPS Hosting Choice ><br>
  293.    <a href="https://evolution-host.com?ref=DQgZ6P" target="_blank">
  294.        <img src="https://x.gifthub.news/static/images/evolution-host.png" alt="Evolution Host" title="Evolution Host" class="evhost lazyload">
  295.    </a>
  296. </p>
  297.                    </div>
  298.                </div>
  299.            </div>
  300.        </div>
  301.    </div>
  302. </body>
  303.  
  304. </html>
Copyright © 2002-9 Sam Ruby, Mark Pilgrim, Joseph Walton, and Phil Ringnalda