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<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Wix Blog]]></title><description><![CDATA[Wix Blog]]></description><link>https://www.wix.com/blog/explore</link><generator>RSS for Node</generator><lastBuildDate>Tue, 21 May 2024 14:11:21 GMT</lastBuildDate><atom:link href="https://www.wix.com/blog/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How to start a t-shirt business online: 2024 guide]]></title><description><![CDATA[Want to make and sell t-shirts? Starting your t-shirt business is easier than you think.]]></description><link>https://www.wix.com/blog/how-to-start-a-t-shirt-business</link><guid isPermaLink="false">664b39d80d596a172e530eba</guid><category><![CDATA[Business Strategies]]></category><pubDate>Tue, 21 May 2024 05:22:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a77aa0_ac43dfc5fbaa400d93084b43c9f7229a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brielle Gordon</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/41e17b_8d024f87ef514ada9b530d45f0b5483f~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="how to start a t shirt business"></figure>
 
<figure><img src=""alt="how to start a t shirt business"></figure>
Starting a t-shirt business might just be one of the best and fastest ways to break into the booming fashion industry.
 
There's nothing quite like a good t-shirt. Apart from being easy to throw on, t-shirts have a unique way of expressing our individuality, our humor and our loyalties. 
 
For online sellers, the t-shirt market is also a popular stomping ground. In 2021, the global custom t-shirt printing market was valued at $3.9 billion—and by 2030, it's expected to be worth $9.18 billion, according to <a href="https://www.grandviewresearch.com/industry-analysis/custom-t-shirt-printing-market" target="_blank">Grand View Research</a>. 
 
Not only is it easier than ever to find a <a href="https://www.wix.com/ecommerce/online-store" target="_blank">free online store builder</a> that's fully integrated with <a href="https://www.wix.com/ecommerce/print-on-demand" target="_blank">print on demand services</a> and tools to expand your reach but <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">starting a business</a> to sell t-shirts doesn’t necessarily require a big investment. You can launch and start selling custom tees quickly with minimal costs.
 
Related reading: <a href="https://www.wix.com/blog/ecommerce-business-ideas" target="_blank">19 profitable eCommerce business ideas</a>
 
 
<figure><img src="https://static.wixstatic.com/media/dea07e_3b077d8ff28d4c82b019172c22534176~mv2.jpg/v1/fit/w_1000,h_360,al_c,q_80/file.png"alt="Black text on a light blue background that says "Launch your online store" with a clickable link button that says "Get Started""></figure>
 
 
<h2>How to start a t-shirt business in 12 steps</h2>
 
<ol>
<li><a href="#5qcei" rel="noopener noreferrer">Build your online store </a></li>
<li><a href="#f5u1c" rel="noopener noreferrer">Integrate with a print on demand (POD) service</a> </li>
<li><a href="#7rd0j" rel="noopener noreferrer">Pick a niche</a> </li>
<li><a href="#5chnh" rel="noopener noreferrer">Create stunning designs</a> </li>
<li><a href="#7tc47" rel="noopener noreferrer">Select high-quality materials</a></li>
<li><a href="#9vi5b" rel="noopener noreferrer">Get feedback on your designs</a></li>
<li><a href="#9p0ji" rel="noopener noreferrer">Choose a printing technique</a> </li>
<li><a href="#554bv" rel="noopener noreferrer">Manage your inventory</a> </li>
<li><a href="#1fp2h" rel="noopener noreferrer">Calculate your costs</a> </li>
<li><a href="#76n41" rel="noopener noreferrer">Set your price</a> </li>
<li><a href="#5g9e2" rel="noopener noreferrer">Build your brand</a> </li>
<li><a href="#1so44" rel="noopener noreferrer">Scale your business</a> </li>
</ol>
 
<h3></h3>
<h3>01. Build your online store</h3>
 
A professional <a href="https://www.wix.com/ecommerce/website" rel="noreferrer" target="_blank">eCommerce platform</a> gives your customers the trust they need to complete their purchase. It’s also an important reflection of your brand’s identity. 
 
Start your online t-shirt business journey by creating and customizing an <a href="https://www.wix.com/blog/ecommerce-website-examples" rel="noreferrer" target="_blank">eCommerce website</a> that embodies your brand. When choosing <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">how to make a website</a>, be sure to choose a platform that allows you to easily integrate your store with a <a href="https://www.wix.com/blog/print-on-demand-companies" rel="noreferrer" target="_blank">print on demand (POD) service</a>, which offers the easiest way to design, print, and ship your t-shirts.
 
You’ll additionally want to keep an eye out for integrations with popular sales channels like Amazon and eBay, plus social media channels like Facebook and Instagram.
 
Here are some other factors to weigh when selecting your eCommerce platform:
 
<ul>
<li><a href="https://www.wix.com/blog/ecommerce-website-cost" rel="noreferrer" target="_blank">eCommerce website cost</a>: Start lean and budget expenses carefully. Find an eCommerce platform that allows you to start your business with a small investment. Some platforms even let you start for free. (Pro tip: Choose a platform that can support your business at any scale - from a <a href="https://www.wix.com/encyclopedia/definition/microbusiness" target="_blank">microbusiness</a> to a <a href="https://www.wix.com/encyclopedia/definition/small-medium-business" target="_blank">small medium business</a> to an enterprise.) Review if the platforms offer <a href="https://www.wix.com/ascend/home" target="_blank">advanced marketing and customer management tools</a> to help your business grow.)
</li>
<li>Website design capabilities: You’ll want a platform that offers plenty of design flexibility and customization. This’ll allow you to create a <a href="https://www.wix.com/business/website" target="_blank">business website</a> that matches your brand. (Pro tip: Look for a platform that offers ready-to-go, designer-made, <a href="https://www.wix.com/website/templates/html/online-store" target="_blank">store templates</a> that can easily be adjusted to fit your unique brand.)
</li>
<li>Mobile storefront: <a href="https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics" target="_blank">More than half of all online purchases</a> are now made on mobile, so you'll want to make sure that your platform supports responsive sites and mobile customizations. Fans of the Instagram-famous cat, <a href="https://www.owl-kitty.com/" target="_blank">OwlKitty</a>, can purchase branded tees through its online store which is optimized for mobile. By connecting their Instagram account to their store, OwlKitty sends shoppers directly to their store's fully-optimized product pages.</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/185337_e3eac9af7557477b88cd895a0be8b05b~mv2.png/v1/fit/w_889,h_698,al_c,q_80/file.png"alt="start a t shirt business - choose an ecommerce platform"></figure>
 
Once you’ve chosen your platform, you can start creating your store. Don't forget to complete these basic steps:
 
<ul>
<li><a href="https://www.wix.com/blog/how-to-name-a-business" rel="noreferrer" target="_blank">Name your business:</a> Start by brainstorming a word bank of concepts that relate to your t-shirt business idea. If you need help, you can use Wix's free <a href="https://www.wix.com/tools/business-name-generator/industry/clothing-line" target="_blank">clothing line name generator</a>. Choose a name that reflects your business but won’t limit you if you choose to expand beyond t-shirts in the future.
</li>
<li><a href="https://www.wix.com/domain/names" rel="noreferrer" target="_blank">Choose your domain</a>: Match your domain name to your brand name. This will help your customers find you online.
</li>
<li>Design your store: Customize any store template to reflect your brand and appeal to your target audience.
</li>
<li>Add payment options: Make it easy for customers to pay you. Provide multiple options to make sure you don’t lose out on any potential buyers. Through <a href="https://www.wix.com/payments" target="_blank">Wix Payments</a>, you can start accepting all major debit/credit cards, Apple Pay, buy-now-pay-later (BNPL) options, and more.</li>
</ul>
 
For more tips: <a href="https://www.wix.com/blog/how-to-start-an-online-store" target="_blank">How to start an online store in 10 steps</a> 
 
 
<figure><img src="https://static.wixstatic.com/media/5af200_87a0409536ce4abf96b6dff938f885cc~mv2.png/v1/fit/w_1000,h_792,al_c,q_80/file.png"alt="start a t shirt business, create online store"></figure>
 
 
<h3>02. Integrate with a print on demand (POD) service</h3>
 
If you're wondering, "What the heck is print on demand?" POD is a form of<a href="https://www.wix.com/blog/what-is-dropshipping" target="_blank"> dropshipping</a> that allows you to make and sell custom t-shirts (and other merchandise) online without the hassle of managing inventory, fulfillment, or shipping. 
 
<figure><img src="https://static.wixstatic.com/media/fc5c63_5cb85c7bb4494a36b89f7a66d980f4f1~mv2.png/v1/fit/w_1000,h_771,al_c,q_80/file.png"alt="how to start a t shirt business, product page"></figure>
 
Wix Stores tend to launch an average of 15% faster than other online retailers when choosing to dropship. And in the first quarter of 2021, Wix Stores using POD grew 529.4% year over year. 
 
POD is a great way to get your feet wet without running up your costs or tying up your resources. In fact, family-owned farm, <a href="https://www.littletailfarms.com/" target="_blank">Little Tail Farms</a>—which offers tours and farmstays—uses POD to sell farm-inspired merchandise to bring in extra revenue. 
 
So, if this is your preferred business model, you'll want to connect your store to a reliable POD service like <a href="https://www.modalyst.co/" target="_blank">Modalyst</a>, <a href="https://www.wix.com/app-market/printful" target="_blank">Printful</a> or<a href="https://printify.com/make-your-own-shirt/" target="_blank"> </a><a href="https://www.wix.com/app-market/printify" target="_blank">Printify</a>. 
 
Many of these services have mockup generators that let you virtually place your design on tees and see how it’ll look on models. You can then use these product images on your website to show your customers exactly what they’re buying.
 
Under the POD model, you sell your graphic tees directly from your online store. Once an order is placed, your POD partner will then print the t-shirt(s) and ship it straight to your customers. 
 
 
<a href="https://www.youtube.com/watch?v=iNLbH_gATns&t=5s"><img src="https://i.ytimg.com/vi/iNLbH_gATns/maxresdefault.jpg" width="1280" height="720"></a>
 
 
While using a POD service might be the fastest way to start selling t-shirts, there are plenty of alternative routes, such as sourcing and manufacturing. You just have to choose the right one for you. 
 
If you choose to source your own t-shirts and connect with local or international manufacturers, take some time to research the process and learn more about <a href="https://www.wix.com/blog/how-to-start-a-clothing-business" target="_blank">how to start a clothing line.</a> Some entrepreneurs use POD to test the market or establish their brands before switching to specific suppliers.
 
 
<h3>03. Pick a t-shirt niche</h3>
 
With billions of tees out there, why should shoppers buy yours? The answer: Because you made your product specifically for them.
 
To find your niche, you might use your personal interests and passions as inspiration when looking for your value as well as your <a href="https://www.wix.com/encyclopedia/definition/unique-selling-proposition-usp" target="_blank">unique selling proposition</a>. Is there a specific group you identify with? Are you a diehard fan of a sports team, a TV show, an indie movie, a specific celebrity? Do you hold a specific political position or are you a member of a particular movement? 
 
Or, discover your niche by researching what’s on-trend. What are people interested in and talking about? Use <a href="https://trends.google.com/trends/?geo=US" target="_blank">Google Trends</a> to find out what search terms are trending in your country or worldwide and use that information to inspire or validate your choice of niche.
 
<figure><img src="https://static.wixstatic.com/media/fc5c63_9d52b29e2c7047999acd010b01509dd2~mv2.png/v1/fit/w_1000,h_851,al_c,q_80/file.png"alt="start a t shirt business, choose a niche"></figure>
 
Once you define your target audience, get to know customers better through channels like: 
 
<ul>
<li><a href="https://www.reddit.com/" target="_blank">Reddit</a>: On Reddit, users create posts that are voted on by the community. The site is broken down into sections called subreddits and there’s one for seemingly everything. Users subscribe to specific subreddits that interest them in order to see those posts. Discover what your target audience is posting. Explore feeds to see which content receives the most engagement and subscribers. Use this information as a springboard for creating designs and messaging for your t-shirts.
</li>
<li><a href="https://www.facebook.com/groups/" target="_blank">Facebook Groups</a>: Find niche communities that share your interests. Engage with these users and see what receives feedback. Ask them for ideas and test out your designs.
</li>
<li>Competitor sites: Many of your competitors have likely done their own customer research to inform product design and their marketing messages. Take a peek at their sites and observe what seems to be working well for them, versus what could use improvement. Check customer reviews, FAQs, and product descriptions for clues as to what your business could offer to make your customers happy. </li>
</ul>
 
<a href="https://www.wix.com/blog/tshirt-dropshipping" rel="noreferrer" target="_blank">T-shirt dropshipping</a> is also worth considering, as a low cost business idea. 
 
 
<h3>04. Create stunning t-shirt designs</h3>
 
Make your t-shirts stand out from the pack with original designs.
 
Use your t-shirt to express a message, tell a story, or display an aspect of your personality. Your designs don’t have to be complex. A simple, trendy design can attract customers.
 
<a href="https://www.modernmagnoliaco.com/" target="_blank">Modern Magnolia</a> sells hand printed t-shirts with illustrations and slogans that appeal to a broad range of female users. Its t-shirts have a strong American flavor (with a touch of humor) and target niche audiences like parents, music fans, and animal lovers.
 
Fortunately, you don’t have to be an artist to make a cool design. You can use pre-existing templates offered by some POD services or Wix's free <a href="https://www.wix.com/logo/maker" target="_blank">logo maker</a>. Alternatively, you can hire a designer from one of these platforms:
 
<ul>
<li><a href="https://www.wix.com/marketplace" target="_blank">Wix Marketplace</a>: Safely search through a list of vetted professionals. The Wix Marketplace serves as a directory for connecting with designers of various backgrounds and specialties, and features transparent rates and past work.
</li>
<li>Fiverr: Connect with a freelancer to create a single design. You can search by the type of designer and filter by how much you are willing to spend.
</li>
<li>Upwork: Use this platform to find long-term freelancers to help with numerous or ongoing projects.
</li>
<li>Behance: Explore this designer-focused social media platform. Graphic artists use Behance to show off their work, gain inspiration and find jobs.
</li>
<li>Dribbble: This is another platform where designers hang out. You can scroll through showcased art or filter by style to find designs you like. Then reach out to the artist to discuss your project.</li>
</ul>
 
Note that each manufacturer or POD service will have different image requirements that you'll want to read through carefully in order to ensure that your designs are printed correctly. For example, <a href="https://www.printful.com/blog/everything-you-need-to-know-to-prepare-the-perfect-printfile/" target="_blank">Printful has the following requirements</a>:

<ul>
<li>Images should be at least 150 DPI (dots per inch). Some specific t-shirt brands may require a larger DPI, so double-check before uploading your design.</li>
<li>Your design can be uploaded in JPG and PNG formats.</li>
<li>Print files should be saved in sRGB, not CMYK.</li>
</ul>
 
 
<h3>05. Select high-quality materials</h3>
 
Nobody likes an ill-fitted, low-quality graphic tee. 
 
Whether you’re using POD services or sourcing your own t-shirts, make sure to sample your products as part of your overall <a href="https://www.wix.com/encyclopedia/definition/business-operations" target="_blank">business operations</a>. Ensure that you’re selling a product that meets your quality standards and prints exactly as you'd expect. 
 
As another test: Go through the normal buying process as though you're a customer. Buy the t-shirts from your website, jotting down any hiccups with checkout, shipping, packaging, and more. As you test the product yourself, consider: 
 
<ul>
<li>Is it comfortable to wear? </li>
<li>Are the colors vibrant? </li>
<li>How does it look and feel after a wash (e.g., does it shrink? Does the pattern crack?)</li>
<li>How does it wear over time?</li>
</ul>
 
Most suppliers will offer tees made out of regular cotton and ring-spun cotton. Some use organic cotton, grown without the use of pesticides, herbicides, or chemical fertilizers. Here’s what to consider when choosing your materials.
 
If your t-shirt business has a sustainable ethos, it’s worth choosing t-shirt manufacturers or POD services who offer t-shirts made from organic cotton or recycled fabrics, like cotton scraps and upcycled polyester. It’s likely that these options will have a higher unit price, but shoppers may be willing to pay more for more eco-friendly options.
 
Consider what size options you’ll offer customers, too. Do you want to build a size-inclusive t-shirt brand that is accessible to everybody? Or perhaps, for now, you want to limit your inventory and specialize in tees for a particular size range. 
 
In short, treat your customers like you’d want to be treated. Make sure your product is made well so your customers keep coming back and become ambassadors for your brand.
 
 
<h3>06. Get feedback on your designs</h3>
 
It's always a good idea to validate your ideas. Once you have your design and tee picked out, you’ll want to make sure that it looks good when it all comes together.
 
Use a mockup generator to visualize how your design will look on products before it’s printed. Then, take some time to write engaging product descriptions that tell your shoppers everything they need to know about your t-shirts. Include product specs, sizing details, care instructions, and the story behind your t-shirt design. Some POD services will provide default product descriptions that you can edit and make your own.
 
So, you love your new tees, great. But will potential shoppers?
 
Post your mockup on your own social media pages and see what your followers think. Publish them in Facebook Groups to see how your community responds.
 
Remember those subreddits you found? Revisit them and request feedback from your fellow Redditors. Word your post in a way so that it doesn’t come across as a marketing ploy. Rather, ask people for honest feedback on your tee. (This is a great way to attract attention to your product while learning more about your target audience.)
 
You can even share your design on designer blogs or sites like<a href="https://www.behance.net/" target="_blank"> Behance</a> and<a href="https://dribbble.com/" target="_blank"> Dribbble</a>. If your idea is particularly innovative, consider uploading your project to a crowdfunding site and asking people to invest in your t-shirt business. 
 
Wherever you share your design, make sure to add a watermark to protect your designs from being copied.
 
 
<h3>07. Choose a printing technique</h3>
 
When it comes to inking your tees, learn about the different printing options available. Choosing the right printing technique is just as important as choosing the right material, though some POD services may only offer a certain type of printing by default. 
 
<ul>
<li>Heat transfer: This is a good option if you want to print images yourself. The most popular type of heat transfer is called Plastisol Transfers. For this method, print your design with a professional printer on high-quality release paper. Then, use a heat press to “print” the image on your t-shirt.
</li>
<li>Screen printing: This method is ideal for printing large quantities of t-shirts with the same design. Using stencil-like mesh screens, designs are painted onto t-shirts layer by layer. Each layer is limited to a single color. While you can add multiple layers and colors, doing so will drive up your cost. Because of the labor-intensive setup, this method is best suited to large batches of tees with the same design.
</li>
<li>Direct-to-garment (DTG): This is currently the most popular method of printing designs onto t-shirts. Using an inkjet printer, your design is applied to garments. This is ideal for complex, detailed designs. DTG uses the same process for small or large quantities of prints.
</li>
<li>All-over print (sublimated): If you want to create a truly unique t-shirt, you may want to print outside the seams. All-over print allows you to do exactly that. Create a design that will be printed all over your tee. Unfortunately, not all print on demand companies will allow you to do this.
</li>
<li>Embroidery: Stitch a unique embroidered design on your tees for a more delicate look. While you’ll be limited in colors and sizes, well-designed embroidery can be all your shirt needs to make a statement. Both <a href="https://www.printful.com/creating-embroidery-file" target="_blank">Printful</a> and <a href="https://printify.com/guide/embroidery-guide/" target="_blank">Printify</a> offer embroidery for t-shirts, but pay close attention to their guidelines.</li>
</ul>
 
Here’s what to consider when choosing a printing method:
 
 
<h3>08. Manage your inventory</h3>
 
If you're not using a POD service, you’ll need to manage your own inventory and keep track of the necessary <a href="https://www.wix.com/encyclopedia/definition/operating-expenses" target="_blank">operating expenses</a>. Keeping control over your inventory is key to building a profitable business.
 
Start off with a small number of t-shirts in a variety of sizes. Stick to one or two t-shirt colors to limit your risk and <a href="https://www.wix.com/encyclopedia/definition/overhead-costs" target="_blank">overhead costs</a>. To keep initial investments low, consider buying small batches of t-shirts as the orders come in. Then, find a local printer that can ink your tees with a technique that works best for your needs.
 
Research <a href="https://www.wix.com/blog/ecommerce/2020/10/find-manufacturers" target="_blank">how to find a manufacturer</a> and once you’re ready to buy a larger stock, source your t-shirts from reliable suppliers to ensure product quality. Find a wholesaler who can offer you an affordable rate so you can give your customers the best product possible at a good price.
 
At this point, you'll want to choose a printing company that will provide the quality and fulfillment services you need. If it’s within budget, you may want to consider investing in printing equipment yourself to have more control over the process.
 
As mentioned earlier, if you’re using a POD service, inventory, shipping and fulfillment will be handled for you. Nonetheless, it’s still a good idea to keep a small amount of stock on hand to sell in a pop-up shop or to local businesses. It can also be helpful for promotional offers, or to show potential customers and investors your product.
 
 
<h3>09. Calculate your costs</h3>
 
When it comes to learning <a href="https://www.wix.com/blog/cost-to-start-a-business" target="_blank">how much it costs to start a business</a>, calculating your costs is essential. Before you price your products, you’ll need to determine your expenses. Go through this list and estimate what you’re paying (if anything) for each service. This will give you a better sense of how much you’ll need to charge per tee to make a profit.
 
<ul>
<li>Online store - Website hosting, domain, <a href="https://www.wix.com/blog/how-to-create-a-business-email" target="_blank">business email</a> account</li>
<li>Design - Website designer, logo, t-shirt designer </li>
<li>Printing - Printing equipment, extra charges for specialty POD services</li>
<li>Product - Cost of t-shirts, inventory, storage</li>
<li>Shipping - Offset the costs of free shipping, domestic shipping, international shipping</li>
<li>Branding and marketing - Promotional materials, social media marketing, digital advertising, branded packaging</li>
</ul>
 
If you make the t-shirts yourself, in-house, account for your labor costs too: time spent making t-shirts, packing, shipping, managing inventory and general business administration. 
 
While you might not take a wage from your business when it’s in the startup phase, you’ll need to know potential costs as you grow and hire staff. 
 
 
<h3>10. Set your price</h3>
 
How do you make sure you profit from each sale? To build a t-shirt business that makes money and can justify certain prices, you’ll need to research the market, identify a niche, and create unique products or powerful messaging that attract loyal customers.
 
Before you decide on the right <a href="https://www.wix.com/blog/ecommerce/2022/05/product-pricing-strategy" target="_blank">product pricing strategy</a> for your business, take these three factors into account:
 
<ul>
<li>There’s a lot of competition</li>
<li>With low-cost products, your profit margins will be slimmer</li>
<li>It takes time to grow your business</li>
</ul>
 
As with all eCommerce business ideas, you'll need to be strategic in order to start making a significant profit, i.e., you’ll need to be creative, mindful with expenses, and market your tees well.
 
Before deciding on a price, do market research. Check marketplaces like Amazon or Etsy, alongside your competitors to see what’s a fair and profitable price to charge for a niche graphic tee. 
 
Here’s a rough pricing estimate for graphic tees.
 
<ul>
<li>$5 - $15: Unless you are selling huge amounts of t-shirts, you may find it difficult to make money selling tees at this price range. So, this range is only feasible if you create and print large amounts of the same design as one batch, or if you print t-shirts yourself. </li>
<li>$16 - $29: This is roughly the average price range for graphic t-shirts. If you want to make a decent profit on each tee without scaring customers away, set your price within this range. This is helpful for scaling your business from the start, earning up to 50% profit on each tee, and selling products printed by a POD service.</li>
<li>$30 - $40: T-shirts in this price range are usually specialty items or particularly unique. This range works best for tees that incorporate various printing techniques, high-quality t-shirts, and detailed or specialty designs (e.g., limited release tees). </li>
</ul>
 
Compare your tees to similar brands who sell shirts online. Think: what will the market pay for an organic cotton t-shirt with a unique hand-drawn illustration? Will you charge more or less than your competitors? If more, why would people pay more for your tees? If less, ensure you’re not undervaluing your product. That said, when starting a new business, strategically underpricing can be a good way to stand out and attract new customers if done responsibly. 
 
Most businesses aim to make about 50% profit on each item. So, this simple formula can come in handy when determining your retail price:
 
 
In other words, you can start by charging your customers double the amount it cost you to create each tee.
 
 
<h3>11. Build your t-shirt brand </h3>
 
Now, it's time to start selling your t-shirts and getting your brand out there. Here are a few pointers for strengthening your <a href="https://www.wix.com/blog/ecommerce/2022/07/ecommerce-branding" target="_blank">eCommerce branding</a> and your <a href="https://www.wix.com/blog/ecommerce/2021/06/ecommerce-marketing" target="_blank">eCommerce marketing</a>:
 
<ul>
<li>Create a memorable logo to represent your brand. Use a<a href="https://www.wix.com/logo/maker" target="_blank"> logo maker</a>, design one yourself using software like Adobe Illustrator, or hire a graphic designer to create one for you.
</li>
<li>Get on the right <a href="https://www.wix.com/encyclopedia/definition/social-media-platforms" rel="noreferrer" target="_blank">social media platforms</a>. Know your target audience and where they hang out online. Then create promotional campaigns to spread the word about your products. Consider influencer marketing as a way to connect with your audience. If social media influencers with hundreds of thousands of followers are out of your budget, find relevant nano influencers with a small but loyal following. Reach out to them and see if they would be interested in showcasing your t-shirts on their platform.x
</li>
<li>Use advanced SEO tools to help customers find your site organically on Google. Include keywords relevant to your brand and products throughout your site pages, without stuffing them unnaturally. Consider investing in digital advertising, using tools like Google Ads to target high-intent shoppers searching for unique t-shirts online.
</li>
<li>Create a unified brand from your products and packaging to your online store and ads. Think about what appeals to your audience. Build buyer confidence with a familiar look across all your sales channels that stands apart from your competition. Be inspired by this of <a href="https://www.wix.com/blog/clothing-brand-name-ideas" target="_blank">clothing brand names</a>. </li>
</ul>
 
 
<a href="https://youtu.be/e_2zPefj0qw"><img src="https://i.ytimg.com/vi/e_2zPefj0qw/maxresdefault.jpg" width="1280" height="720"></a>
 
 
<h3>12. Scale your t-shirt business</h3>
 
Scaling your business requires regular check-ins with your spending. When reviewing your finances, pay close attention to the following: 
 
<ul>
<li>Your net profit: How many t-shirts are you selling per month? What are your total costs? How much money do you have left at the end of the month after expenses?
</li>
<li>Overhead costs: What investments are not paying off? Can you minimize your production costs? </li>
</ul>
 
Consider the costs of expanding your business. Will you need to hire a designer? Will you need to buy more inventory? Will you need more storage space or equipment? Can you scale up using your own finances or will you need to take out a business loan or reach out to investors?
 
When you're ready to expand, here's how you can take your t-shirt business up a notch:
 
<ul>
<li><a href="https://www.wix.com/blog/business-plan-template-step-by-step-guide" rel="noreferrer" target="_blank">Write a business plan</a>: Outline your brand’s mission, your niche, target audience, budget, financial projections and future sales goals set against a timeline.
</li>
<li>Create more designs: Stay focused on your niche audience. Determine which t-shirts sold best and create more designs that are similar.
</li>
<li>Expand your <a href="https://www.wix.com/blog/marketing-strategies" rel="noreferrer" target="_blank">marketing strategies</a>: Use email marketing to retarget previous customers. Use Facebook and Instagram Ads to target new customers on social media. Narrow down your audience by choosing specific demographics, like gender, age, location, and interests.
</li>
<li>Create a pop-up shop: Partner with local businesses, markets, or fairs and sell your products in person.
</li>
<li>Consider hiring a <a href="https://www.wix.com/partners/partner-program" target="_blank">Wix Partner</a>: Consult and hire a digital agency to help you reach more shoppers, market your products effectively and grow your business. </li>
</ul>
 
Ready to get started on your t-shirt business? <a href="https://www.wix.com/ecommerce/online-store" target="_blank">Create your online store now.</a>
 
 
<h2>What to keep in mind when starting a t-shirt business</h2>
 
Starting a t-shirt business can be an exciting venture, but there are several considerations to keep in mind to ensure its success. Here are some key factors to consider:
 
<ul>
<li>Niche and target audience: Identifying a specific niche and understanding your target audience is fundamental. Tailoring your designs and marketing efforts to a well-defined audience increases the likelihood of capturing the interest of potential customers.
</li>
<li>Design and quality: The design and quality of your t-shirts play a pivotal role in attracting customers and building a positive brand image. Invest time and resources in creating unique, visually appealing designs and ensure that the quality of the t-shirts meets or exceeds customer expectations.
</li>
<li>Online presence and eCommerce: Establishing a strong online presence is essential in today's digital age. A well-designed eCommerce website, supported by effective social media marketing, provides a platform for showcasing your products, reaching a wider audience and facilitating online sales.
</li>
<li>Brand identity: Building a distinctive brand identity sets your t-shirt business apart from competitors. Consistent branding, including a memorable logo, cohesive visual elements and a clear brand voice, helps create a lasting impression in the minds of customers.
</li>
<li>Customer service and satisfaction: Providing excellent customer service is crucial for customer satisfaction and repeat business. Respond promptly to inquiries, address concerns professionally and ensure a positive buying experience. Satisfied customers are more likely to become repeat customers and recommend your business to others.</li>
</ul>
 
 
 
<h2>How much does it cost to start a t-shirt business?</h2>
 
The cost to start a t-shirt business can vary depending on a number of factors, including the size and scope of your business, the type of printing method you choose, and the quality of materials you use. However, there are some general costs that you can expect to incur, including:
 
<ul>
<li>Design costs: If you're not a designer, you'll need to hire a designer to create your t-shirt designs. This can cost anywhere from a few hundred dollars to several thousand dollars.
</li>
<li>Printing costs: The cost of printing your t-shirts will depend on the type of printing method you choose and the quantity of shirts you print. Some popular printing methods include:
<ul>
<li>Screen printing: This is the most common and cost-effective printing method for large orders.</li>
<li>Direct-to-garment (DTG) printing: This is a digital printing method that is well-suited for small orders and custom designs.</li>
<li>Heat transfer printing: This is a versatile printing method that can be used for a variety of materials and designs.
</li>
</ul></li>
<li>Inventory costs: You will need to purchase inventory, which includes the cost of blank t-shirts, printing supplies, and packaging materials.
</li>
<li>Marketing and advertising costs: You will need to market and advertise your t-shirt business to potential customers. This can be done through online and offline channels.
</li>
<li>Other costs: There are other costs that you may incur, such as website hosting, domain registration, and shipping costs.</li>
</ul>
 
 
<h2>Can a t-shirt business be profitable?</h2>
 
Yes, a t-shirt business can be profitable. In fact, the t-shirt market is a multi-billion dollar industry, and there are many successful t-shirt businesses of all sizes.
However, it's important to note that starting and running a profitable t-shirt business isn't easy. It requires hard work, dedication, and a good business plan.
 
 
<h2>Looking to start a t-shirt business in a specific state?</h2>
 
<ul>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-connecticut" target="_blank">How to start a business in Connecticut</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-indiana" target="_blank">How to start a business in Indiana</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-wisconsin" target="_blank">How to start a business in Wisconsin</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-washington" target="_blank">How to start a business in Washington</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-michigan" target="_blank">How to start a business in Michigan</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-utah" target="_blank">How to start a business in Utah</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-virginia" target="_blank">How to start a business in Virginia</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-arizona" target="_blank">How to start a business in Arizona</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-texas" target="_blank">How to start a business in Texas</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-ohio" target="_blank">How to start a business in Ohio</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-a-business-in-georgia" target="_blank">How to start a business in Georgia</a> </li>
</ul>
 
 
<h2>How to start a t-shirt business online FAQ</h2>
<ul>
<li><h3>How can I start my own t-shirt business with no money?</h3>If you want to start a t-shirt business fast with no money, you can use a <a href="https://www.wix.com/ecommerce/print-on-demand" target="_blank">print-on-demand</a> service. With a print-on-demand service, you don't have to buy any inventory upfront. You simply create your designs and upload them to the service. When someone orders a t-shirt, the service prints and ships the shirt for you. This is a great way to get started with a t-shirt business without any upfront investment.</li>
<li><h3>Do you need a business license to sell t-shirts online?</h3>The requirements for obtaining a business license vary from state to state. In some states, you may need a business license to sell t-shirts online. In other states, you may not need a business license if your sales are below a certain threshold. It is important to check with your local government to determine the requirements for obtaining a business license.</li>
<li><h3>What do I need to start a t-shirt printing business?</h3>Equipment you might need to start a t-shirt printing business includes a heat press, screen printing setup, or direct-to-garment printer, depending on your chosen technique. You should also invest in high-quality blank t-shirts in various sizes and colors. The quality of the blanks significantly influences customer satisfaction and the perceived value of your products. Additionally, secure graphic design software to create or customize designs for your t-shirts. Ensure that your designs are original and do not infringe on copyrights or trademarks.</li>
</ul>
 
 
]]></content:encoded></item><item><title><![CDATA[How to start an LLC in Missouri in 7 steps]]></title><description><![CDATA[A comprehensive guide on how to start an LLC in Missouri in 7 steps. ]]></description><link>https://www.wix.com/blog/how-to-start-an-llc-in-missouri</link><guid isPermaLink="false">65f838e0be1cd39e0f43ecf0</guid><category><![CDATA[Business Strategies]]></category><pubDate>Mon, 20 May 2024 19:51:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/84b06e_d74a7ec7dc484e5b8ce3695c8d1b550a~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ruth Kogan</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/84b06e_d74a7ec7dc484e5b8ce3695c8d1b550a~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"></figure>
 
<a href="https://www.wix.com/blog/how-to-start-an-llc" target="_blank">Starting a Limited Liability Company (LLC)</a> in Missouri can be an exciting venture for any entrepreneur. Whether you're a seasoned business owner or new to the entrepreneurial world, understanding how to navigate the formation of an <a href="https://www.wix.com/encyclopedia/definition/limited-liability-company-llc" target="_blank">LLC</a> is crucial. This article is designed to guide you through the process of forming an LLC, from brainstorming <a href="https://www.wix.com/blog/how-to-name-a-business" target="_blank">business name ideas</a> to understanding the costs and benefits involved. As we delve into the details of <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">starting a business</a>, remember that starting an LLC is more than just paperwork — it's about creating a stable and profitable business.
 
 
<h2>How to start an LLC in Missouri in 7 steps</h2>
 
<ol>
<li><a href="#img6k340371" rel="noopener noreferrer">Pick your business name</a></li>
<li><a href="#mvica37040" rel="noopener noreferrer">Choose your registered agent</a></li>
<li><a href="#zyczn41468" rel="noopener noreferrer">Obtain relevant state business permits</a></li>
<li><a href="#cxo41340467" rel="noopener noreferrer">File a Articles of Organization</a></li>
<li><a href="#9rl5n340490" rel="noopener noreferrer">Draft your LLC operating agreement</a></li>
<li><a href="#py08848029" rel="noopener noreferrer">Apply for an EIN and pay relevant taxes</a></li>
<li><a href="#nvci049934" rel="noopener noreferrer">Organize your annual reports</a></li>
</ol>
 
 
<h3>01. Pick your business name</h3>
 
To <a href="https://www.wix.com/blog/how-to-start-a-business-in-Missouri" target="_blank">start a business in Missouri</a>, the first step is selecting a name for your LLC. It's not just a creative process, it's a legal one too. Make sure your chosen name ends with "LLC," "L.L.C.," or "Limited Liability Company" to meet state requirements. Your business name should be unique and not too similar to others on record with the <a href="https://www.sos.mo.gov/" target="_blank">Missouri Secretary of State</a>.
 
Here's how to come up with a business name that both stands out and fulfills legal requirements:
 
<ul>
<li>Check for availability: Use the Missouri Secretary of State's online database to search for existing business names. </li>
<li>Follow naming guidelines: Avoid restricted words that could confuse your LLC with a government agency (e.g., FBI, Treasury).</li>
<li>Consider your online presence: Search for <a href="https://www.wix.com/domain/domain-name-search" target="_blank">domain availability</a> if you plan to also focus on <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">building a website</a>, which can be easily done through platforms like <a href="https://www.wix.com/" target="_blank">Wix</a>.</li>
</ul>
 
Tip: If you're having trouble coming up with a unique name for your business, consider using a <a href="https://www.wix.com/tools/business-name-generator" target="_blank">business name generator</a>.
 
 
<figure><img src="https://static.wixstatic.com/media/4a5235_cdf6380ed40845a09d7f5f0cb900bd7d~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Wix business name generator - how to start an LLC in missouri"></figure>
 
 
<h3>02. Choose your registered agent</h3>
 
Every LLC in Missouri must have a registered agent, an individual or company that agrees to accept legal papers on behalf of your LLC. Your registered agent must be available during regular business hours and have a physical address in Missouri.
 
To choose the right registered agent, consider the following factors:
 
<ul>
<li>Reliability: Ensure they are dependable and can handle confidential documents.</li>
<li>Availability: They should be consistently available at the listed address during business hours.</li>
<li>Compliance: Verify that they meet all legal requirements set by the state of Missouri.</li>
</ul>
 
Need help setting up your LLC? Wix has partnered with <a href="https://www.legalzoom.com/business/partners/wix/llc?utm_source=how-to-start-an-llc&utm_medium=wix&utm_campaign=blog_post" rel="noreferrer" target="_blank">LegalZoom</a><a href="https://www.legalzoom.com/business/partners/wix/llc?utm_source=how-to-start-an-llc&utm_medium=wix&utm_campaign=blog_post" rel="noreferrer" target="_blank">,</a> the No. 1 choice for online business formation to help you start, run and grow your business.
 
 
<figure><img src="https://static.wixstatic.com/media/185337_b49db5575a724816a0793588ec75772f~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="llc in missouri, wix and legalzoom"></figure>
 
 
 
<h3>03. Obtain state business permits</h3>
 
Depending on the nature of your business, you may need specific permits or licenses to operate legally in Missouri. These could range from general business licenses to industry-specific permits.
 
To obtain the necessary permits in order to <a href="https://www.wix.com/blog/how-to-register-a-business" target="_blank">register your business</a>, follow these steps:
 
<ul>
<li>Identify requirements: Check with local and state agencies to determine what permits you need.</li>
<li>Complete the applications: Fill out all required paperwork accurately and submit them to the appropriate authorities.</li>
<li>Pay any fees: Be prepared to pay any associated fees for obtaining your permits.</li>
</ul>
 
Let’s say you want to<a href="https://www.wix.com/blog/how-to-start-a-handyman-business" target="_blank"> start a handyman business</a> in the state. First, you’ll need to register your business with the Secretary of State. Additionally, depending on what specific services you offer, you may need additional permits or licenses. It is important to research and understand all necessary requirements in order to operate legally and avoid any penalties or fines.
 
Learn more: <a href="https://www.wix.com/blog/how-to-get-a-business-license" target="_blank">How to get a business license</a>
 
 
<h3>04. File a Articles of Organization</h3>
 
The Articles of Organization is a critical document that officially creates your LLC in Missouri. You'll file this with the Missouri Secretary of State, either online or by mail, along with the required filing fee. 
 
These key actions are included in filing:
 
<ul>
<li>Gather your business information: You'll need details like your LLC's name, registered agent information and management structure.</li>
<li><a href="https://s1.sos.mo.gov/CMSImages/Business/llc1.pdf" target="_blank">Fill out Form LLC-1</a>: This is the specific form used for filing an LLC's Articles of Organization in Missouri.</li>
<li>Submit and pay fees: Complete the submission process by paying the filing fee, $50 online or $105 by mail. </li>
</ul>
 
 
<h3>05. Draft your LLC operating agreement</h3>
 
While not legally required in Missouri, creating an operating agreement is highly recommended. This internal document outlines ownership structures, member roles and operational procedures for your <a href="https://www.wix.com/blog/types-of-businesses" target="_blank">type of business</a>. 
 
Here’s why an operating agreement is important:
 
<ul>
<li>Clarifies business rules and guidelines: It sets clear expectations for members regarding operations and conflict resolution.</li>
<li>Protects LLC status: Helps maintain limited liability status by proving that your LLC is a separate <a href="https://www.wix.com/encyclopedia/definition/business-entity" target="_blank">business entity</a>.</li>
<li>Prevents misunderstandings: Reduces potential disputes among members by detailing policies and procedures for how the business should be run.</li>
</ul>
 
 
<h3>06. Apply for an EIN and pay relevant taxes</h3>
 
An <a href="https://www.irs.gov/businesses/small-businesses-self-employed/employer-id-numbers" target="_blank">Employer Identification Number (EIN)</a> is like a social security number for your LLC. It’s necessary for hiring employees, opening bank accounts and filing taxes.
<a href="https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online" target="_blank">Securing an EIN</a> involves:
 
<ul>
<li>Applying online or via mail: The IRS provides free EIN registration through their website or via mail submission.</li>
<li>Understanding your business tax obligations: Learn about state-specific taxes that apply to your LLC, such as franchise tax or sales tax. In Missouri for an LLC owner this includes a 15.3% self-employed tax (12.4% social security, 2.9% Medicare). For more information, visit the <a href="https://dor.mo.gov/" target="_blank">Missouri Department of Revenue website</a>.</li>
</ul>
 
 
<h3>07. Organize annual reports</h3>
 
In some states, annual reports are mandatory filings that keep your company's information up-to-date with the state government. If your LLC is taxed as a sole proprietorship or a partnership, it is exempt from the annual report requirement in Missouri.
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_e88cf46be21643f1adcc659c2cfd44fd~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="How to start an LLC in Missouri - business strategy"></figure>
 
 
<h2>How much does it cost to start an LLC in Missouri</h2>
 
Starting an LLC in Missouri involves various costs, which are important to budget for when planning your business. Here's a breakdown of the expenses you can expect:
 
<ul>
<li>Filing fee for Articles of Organization: This is the fee paid to the Missouri Secretary of State to officially register your LLC. It’s a one-time cost that is mandatory for all new LLCs. <a href="https://www.sos.mo.gov/business/corporations/forms" target="_blank">For an LLC it costs $520</a>.</li>
<li>Registered agent fee: If you choose to hire a professional registered agent, they will charge a service fee. This fee varies depending on the agent or service company you select.</li>
<li>Business permits and licenses: The cost for these will depend on your specific business activities and location. Some industries may require multiple licenses, which can increase your startup costs.</li>
<li>Operating agreement: If you hire a lawyer or use a professional service to draft your operating agreement, there will be associated costs. However, drafting it yourself can reduce expenses.</li>
<li>Employer Identification Number (EIN): Obtaining an EIN from the IRS is free of charge.</li>
<li>State taxes: Depending on your business structure and operations, you may need to pay state taxes in addition to federal taxes.</li>
</ul>
 
Additional costs may include:
 
<ul>
<li>Legal or financial consulting fees: If you seek professional advice during the formation process, these services will add to your startup <a href="https://www.wix.com/blog/cost-to-start-an-llc" rel="noreferrer" target="_blank">LLC costs</a>.</li>
<li>Domain registration and website creation: Establishing an online presence via a website is crucial in today's market. Costs here include <a href="https://www.wix.com/domain/names" target="_blank">domain registration</a> and potentially hiring a web designer or using a <a href="https://www.wix.com/" target="_blank">website builder </a>like Wix.</li>
<li>Business insurance: Depending on your industry, you might need various types of insurance to protect your LLC.</li>
</ul>
 
Learn more: <a href="https://www.wix.com/blog/cost-to-start-an-llc" rel="noreferrer" target="_blank">How much does it cost to start an LLC</a>
 
 
<h2>Who can start an LLC in Missouri</h2>
 
To form an LLC in Missouri, there are specific eligibility criteria that need to be met. It's crucial to understand who can start an LLC in the state before you begin the process.
 
<ul>
<li>You must be at least 18 years old to form an LLC in Missouri.</li>
<li>There's no residency requirement, meaning you don't have to live in Missouri to start an LLC there.</li>
<li>You must have the legal capacity to enter into a contract. This means individuals who are not barred by law due to certain conditions or past activities can form an LLC.</li>
<li>Most types of businesses can be structured as an LLC, except for certain professional services that may require a different business structure, like a professional corporation.</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_695d6dc85eae40cab1c8b7f8b331b81c~mv2.png/v1/fit/w_1000,h_608,al_c,q_80/file.png"alt="business website - how to start an LLC in missouri"></figure>
 
 
<h2>Benefits of starting an LLC in Missouri</h2>
 
Forming an LLC in Missouri has a number of benefits that can be appealing to business owners. These advantages include legal protections and tax breaks, making it a popular option for enterprises.
 
 
<h3>Limited liability protection</h3>
 
Owners (members) are typically not personally responsible for business debts and liabilities.
 
 
<h3>Flexibility in management</h3>
 
Unlike corporations for example, LLCs have fewer formalities and can be managed by the members or appointed managers, providing flexibility in how the business is run.
 
 
<h3>Pass-through taxation</h3>
 
Profits go directly to the members without being taxed at the company level, avoiding double taxation.
 
 
<h3>Credibility with customers and partners</h3>
 
Having 'LLC' after your business name can enhance your credibility with potential customers, suppliers and financial institutions. You can then choose an<a href="https://www.wix.com/encyclopedia/definition/llc-domain" target="_blank"> .llc domain</a> for your website to reinforce this credibility. 
 
 
<h2>Disadvantages of starting an LLC in Missouri</h2>
 
To make an informed decision on whether an LLC is the best business structure for you in Missouri, it is crucial to assess both the advantages and disadvantages. Here are some challenges you may encounter with an LLC in Missouri:
 
<h3></h3>
<ul>
<li>Members of an LLC may be subject to self-employment taxes on their share of the profits.</li>
<li>Some investors may prefer to work with corporations due to the potential for issuing stock.</li>
<li>Annual reports and other requirements can mean recurring fees and paperwork.</li>
</ul>
 
 
 
<h2>Why start an LLC over another business entity in Missouri?</h2>
 
Choosing the right business structure is crucial. It's important to compare an LLC with other types of business structures to understand why it might be the best choice for your venture.
 
Here's how an LLC stacks up against other business entities:
 
<ul>
<li><a href="https://www.wix.com/encyclopedia/definition/sole-proprietorship" target="_blank">Sole proprietorship</a>: Unlike a sole proprietorship, an LLC provides personal asset protection, separating your personal liabilities from those of your business.</li>
<li><a href="https://www.wix.com/encyclopedia/definition/partnership" target="_blank">Partnership</a>: An LLC offers more protection for each member compared to a partnership, where each partner can be personally liable for the debts of the business.</li>
<li><a href="https://www.wix.com/encyclopedia/definition/corporation" target="_blank">Corporation</a>: While corporations also provide limited liability protection, they’re also subject to double taxation (taxes on both corporate profits and shareholder dividends). An LLC avoids this with pass-through taxation.</li>
</ul>
 
LLCs also offer these unique advantages:
 
<ul>
<li>Operational flexibility: Corporations are required to have a formal structure with directors and officers, while an LLC can be managed by its members or managers, providing greater operational flexibility.</li>
<li>Fewer record-keeping requirements: An LLC has less stringent requirements for record-keeping and reporting compared to a corporation.</li>
<li>Profit distribution flexibility: Profits in an LLC can be distributed in any manner agreed upon by the members, unlike corporations that distribute profits according to the number and type of shares held.</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_82eb5984f430417eb585412e52ae6809~mv2.png/v1/fit/w_924,h_666,al_c,q_80/file.png"alt="How to start an LLC in missouri - pros of starting an LLC"></figure>
 
 
<h2>You've formed your LLC in Missouri, now what?</h2>
 
After successfully forming your LLC in Missouri, it's time to focus on the next steps to ensure your business thrives:
 
<ul>
<li>Open a business bank account: Keep your personal and business finances separate by opening a dedicated bank account for your LLC.</li>
<li>Set up accounting systems: Implement accounting software or hire an accountant to manage your finances and prepare for tax season.</li>
<li>Obtain business insurance: Protect your LLC with the appropriate insurance policies, such as general liability or professional liability insurance.</li>
<li><a href="http://www.wix.com" target="_blank">Create a website</a>: Establish an online presence by creating a professional website. Wix offers user-friendly tools to build and manage your site.</li>
<li>Develop a marketing plan: Use online <a href="www.wix.com/blog/marketing-strategies" rel="noreferrer" target="_blank">marketing strategies</a> to reach potential customers. Consider SEO, social media marketing and email campaigns.</li>
<li>Stay compliant: Keep up with annual reports and any changes in business laws to maintain good standing with the state.</li>
</ul>
 
 
<h2>Looking to start an LLC in a different state?</h2>
 
<ul>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-colorado" rel="noreferrer" target="_blank">How to start an LLC in Colorado</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-tennessee" rel="noreferrer" target="_blank">How to start an LLC in Tennessee</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-indiana" rel="noreferrer" target="_blank">How to start an LLC in Indiana</a></li>
</ul>
 
 
<h2>How to start an LLC in Missouri FAQ</h2>
 
<ul>
<li><h3>How long does it take to form an LLC in Missouri? </h3>The processing time can vary. If you file online, it may be quicker than filing by mail. Check the current processing times on the Missouri Secretary of State's website.</li>
<li><h3>Can I reserve a business name before forming my LLC? </h3>Yes, Missouri allows you to reserve a business name for a certain period before you formally start your LLC.</li>
<li><h3>Do I need a business license to operate an LLC in Missouri? </h3>It depends on your type of business and location. Some businesses may require a state license, while others need local permits.</li>
<li><h3>What if my LLC has more than one owner?</h3>Multi-member LLCs operate similarly to single-member LLCs but make sure to outline each member's role and ownership percentage in the operating agreement.</li>
<li><h3>Can I form an LLC myself, or should I hire a service? </h3>You can form an LLC on your own by following the steps outlined by the Missouri Secretary of State. However, if you're unsure about the process, consider hiring a professional service.</li>
<li><h3>What taxes do I need to pay with an LLC in Missouri?</h3>As an LLC owner in the state you may be liable for both federal and state taxes. Federal taxes include: income tax, self-employment tax (if you're LLC has more than two members), employment tax (if you have employees), estimated tax payments, if your tax liability is expected to exceed more than US$1,000 a year. Potential state taxes are: Missouri income tax, which is your share of the profits from your LLC taxed an at individual income tax rate; sales tax payable to the Missouri Department of Revenue and Use taxes, which is applicable to goods purchased for use in Missouri but which is not relevant if you've paid sales tax. </li>
</ul>
<h3></h3>]]></content:encoded></item><item><title><![CDATA[How to start an LLC in North Carolina in 7 steps]]></title><description><![CDATA[Starting a Limited Liability Company (LLC) in North Carolina can be an exciting venture for entrepreneurs.]]></description><link>https://www.wix.com/blog/how-to-start-an-llc-in-north-carolina</link><guid isPermaLink="false">65df1affe4eab8b0e291a482</guid><category><![CDATA[Business Strategies]]></category><pubDate>Mon, 20 May 2024 11:42:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/84b06e_7c3188944a4445ba8619a34ada4818f1~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Tomasis</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/84b06e_7c3188944a4445ba8619a34ada4818f1~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="how to start an llc in north carolina"></figure>
 
 
<a href="https://www.wix.com/blog/how-to-start-an-llc" target="_blank">Starting a Limited Liability Company (LLC)</a> in North Carolina can be an exciting venture for entrepreneurs, regardless of their experience level. Whether you're a seasoned business owner or new to entrepreneurship, understanding the process of LLC formation is crucial. This guide will take you through the steps of establishing an <a href="https://www.wix.com/encyclopedia/definition/limited-liability-company-llc" target="_blank">LLC</a> in North Carolina, from <a href="https://www.wix.com/blog/how-to-name-a-business" target="_blank">choosing a business name</a> to understanding costs and advantages.
 
As we explore <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">how to start a business</a> via an LLC, keep in mind that launching one involves more than just paperwork it also means building a solid and profitable business.
 
 
<h2>How to start an LLC in North Carolina in 7 steps</h2>
 
<ol>
<li><a href="#242ez1199173" rel="noopener noreferrer">Pick your business name</a></li>
<li><a href="#clhh51199211" rel="noopener noreferrer">Choose your registered agent</a></li>
<li><a href="#tcy861199237" rel="noopener noreferrer">Obtain relevant state business permits</a></li>
<li><a href="#verc31199269" rel="noopener noreferrer">File Articles of Organization</a></li>
<li><a href="#trp7l1199292" rel="noopener noreferrer">Draft your LLC operating agreement</a></li>
<li><a href="#sn9wc1199318" rel="noopener noreferrer">Apply for an EIN and pay relevant taxes</a></li>
<li><a href="#sa8mm1199341" rel="noopener noreferrer">Organize your annual reports</a></li>
</ol>
 
 
<h3>01. Pick your business name</h3>
 
When <a href="https://www.wix.com/blog/how-to-start-a-business-in-North-Carolina" target="_blank">starting a business in North Carolina</a>, the first step is to choose a name for your LLC. Your business name should be unique and different from others on record with the <a href="https://www.sosnc.gov/" target="_blank">North Carolina Secretary of State</a>. Make sure your chosen name ends with "LLC," "L.L.C.," or "Limited Liability Company" to meet state requirements.
 
You can also perform a <a href="https://www.wix.com/domain/domain-name-search" target="_blank">domain name search</a> if you plan to also focus on <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">building a website</a>.
 
Tip: If you're having trouble coming up with a unique name for your business, consider using a <a href="https://www.wix.com/tools/business-name-generator" target="_blank">business name generator</a>.
 
 
<h3>02. Choose your registered agent</h3>
 
Every LLC in North Carolina must have a registered agent, an individual or company that agrees to accept legal papers on behalf of your LLC. Your registered agent must be available during regular business hours and have a physical address in North Carolina. As well as this they must be able to handle confidential documents and meet all legal requirements set by the state for this position. 
 
Need help setting up your LLC? Wix has partnered with <a href="https://www.legalzoom.com/business/partners/wix/llc?utm_source=how-to-start-an-llc&utm_medium=wix&utm_campaign=blog_post" rel="noreferrer" target="_blank">LegalZoom</a><a href="https://www.legalzoom.com/business/partners/wix/llc?utm_source=how-to-start-an-llc&utm_medium=wix&utm_campaign=blog_post" rel="noreferrer" target="_blank">,</a> the No. 1 choice for online business formation to help you start, run and grow your business.
 
 
<figure><img src="https://static.wixstatic.com/media/185337_b49db5575a724816a0793588ec75772f~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="starting an llc in north carolina legal zoom"></figure>
 
 
<h3>03. Obtain state business permits</h3>
 
Depending on the nature of your business, you may need specific permits or licenses to operate legally in North Carolina. These could range from general business licenses to industry-specific permits.
 
To obtain the necessary permits in order to <a href="https://www.wix.com/blog/how-to-register-a-business" target="_blank">register your business</a>, first check with local and state agencies to determine what permits you need. Then fill out and submit any necessary paperwork. Finally pay any required fees. 
 
For example, if you want to<a href="https://www.wix.com/blog/how-to-start-a-bookkeeping-business" target="_blank"> start a bookkeeping business</a>, you may need a business license from your local county government, as well as state and federal agencies. You may also need specialized permits if you plan to handle sensitive financial information for your clients. It's important to research and comply with any regulations related to bookkeeping services in your area.
 
Learn more: <a href="https://www.wix.com/blog/how-to-get-a-business-license" target="_blank">How to get a business license</a>
 
 
<h3>04. File Articles of Organization</h3>
 
Articles of Organization is a critical document that officially creates your LLC in North Carolina. You'll file this with the North Carolina Secretary of State, either online or by mail, along with the required filing fee. 
 
The following key steps are included in the filing process:
 
<ul>
<li><a href="https://www.sosnc.gov/documents/forms/Business_Registration/professional_limited_liability_companies/Articles_of_Organization_Professional_LLC.pdf" target="_blank">Fill out Form PLLC-02</a>: This is the specific form used for filing an LLC's Articles of Organization in North Carolina.
</li>
<li>Submit and pay any fees: Complete the submission process by paying the $125 filing fee.</li>
</ul>
 
 
<h3>05. Draft your LLC operating agreement</h3>
 
While not legally required in North Carolina, creating an operating agreement for your LLC is highly recommended. This internal document outlines ownership structures, member roles and operational procedures for any <a href="https://www.wix.com/blog/types-of-businesses" target="_blank">type of business</a>. It also maintains your limited liability status by proving that your LLC is a separate <a href="https://www.wix.com/encyclopedia/definition/business-entity" target="_blank">business entity</a>.
 
 
<h3>06. Apply for an EIN and pay relevant taxes</h3>
 
An <a href="https://www.irs.gov/businesses/small-businesses-self-employed/employer-id-numbers" target="_blank">Employer Identification Number (EIN)</a> is like a social security number for your LLC. It’s necessary for hiring employees, opening bank accounts and filing taxes. You can apply for a free EIN through the IRS, either online or by mail.
 
Make sure to research state-specific taxes that apply to your LLC, such as franchise tax or sales tax.
 
Do you need to pay taxes on an LLC in North Carolina? In North Carolina for an LLC owner the required taxes include a 15.3% self-employed tax (12.4% social security, 2.9% Medicare). For more information, visit the <a href="https://www.osc.nc.gov/" target="_blank">North Carolina Comptroller's Office website</a>. 
 
 
<h3>07. Organize annual reports</h3>
 
North Carolina requires LLCs to file annual reports which keep your company's information up-to-date with the state. These reports typically include details about your LLC’s current activities and any changes in addresses or management structure since the last report was filed. 
 
To ensure you’re compliant with this mandatory requirement make sure to: 
 
<ul>
<li>Know due dates: Your North Carolina Annual Report is due on April 15th each year after the year of creation.
</li>
<li>Maintain proper records: Keep accurate records throughout the year to simplify report preparation when due dates approach.
</li>
<li>Submit and pay fees: Complete the submission process by paying the $25 filing fee.</li>
</ul>
 
 
<h2>How much does it cost to start an LLC in North Carolina</h2>
 
Starting an LLC in North Carolina involves various costs that are essential to consider when planning your business venture. From registration fees to initial operating expenses, it's crucial to budget wisely. Here's a breakdown of the expenses you can expect during the process:
 
<ul>
<li>Filing fee for Articles of Organization: The state requires a fee to file your articles of organization. This is a one-time fee that is mandatory for all new LLCs. <a href="https://www.sosnc.gov/fees/by_title/_Business_Registration_limited_liability_companies" target="_blank">For an LLC it costs $125</a>.
</li>
<li>Registered agent fee: If you choose to hire a professional registered agent, they will charge a service fee. Costs vary depending on the provider.
</li>
<li>Business permits and licenses: The cost for permits and licenses can vary widely depending on the type of business you're starting and the specific regulations in your industry.
</li>
<li>Operating agreement: If you hire a lawyer or use a professional service to draft your operating agreement, there will be associated costs. However, drafting it yourself can reduce expenses.
</li>
<li>EIN registration: Obtaining an EIN from the IRS is free of charge.
</li>
<li>Annual report fee: North Carolina requires LLCs to file an annual report, which comes with a filing fee each year.</li>
</ul>
 
 
<h3>Additional costs may include</h3>
 
<ul>
<li>Legal or financial consulting fees: If you seek professional advice during the formation process, these services will add to your startup costs.
</li>
<li>Domain registration and website creation: Establishing an online presence via a website is crucial in today's market. Costs here include <a href="https://www.wix.com/domain/names" target="_blank">domain registration</a> and potentially hiring a web designer or using a <a href="https://www.wix.com/" target="_blank">website builder </a>like Wix.
</li>
<li>Business insurance: Depending on your industry, you might need various types of insurance to protect your LLC.</li>
</ul>
 
Learn more: <a href="https://www.wix.com/blog/cost-to-start-an-llc" rel="noreferrer" target="_blank">How much does it cost to start an LLC</a>
 
 
<h2>How long does it take to start an LLC in North Carolina</h2>
 
Forming an LLC in North Carolina typically takes about 5-7 business days after filing Articles of Organization with the Secretary of State. However, the actual processing time may vary depending on factors such as the complexity of your filing and the current workload of the Secretary of State's office.
 
This also doesn't cover all of the other steps you will need to take to your business up and running - creating a website, choosing a business name, planning inventory or your service offerings. 
 
 
<h2>Who can start an LLC in North Carolina</h2>
 
Starting an LLC in North Carolina is a process that's open to almost anyone, but there are certain eligibility criteria you should be aware of before you begin.
<h3></h3>
<ul>
<li>You must be at least 18 years old to form an LLC in North Carolina.</li>
<li>There is no residency requirement to start an LLC in the state. You don't have to live in North Carolina to form an LLC there.</li>
<li>You must have the legal capacity to enter into a contract. This means you cannot be barred from doing so due to any legal restrictions.</li>
<li>Your LLC must appoint a registered agent with a physical address in North Carolina. This can be a resident or a business authorized to do business in the state.</li>
<li>Most types of businesses can form an LLC in North Carolina, except for some that are specifically regulated, such as banks and insurance companies.</li>
</ul>
 
 
<h2>Benefits of starting an LLC in North Carolina</h2>
 
Forming an LLC in North Carolina has a number of benefits that might be quite appealing to business owners. These advantages include legal protections and tax breaks, making it a popular option for enterprises.
 
 
<h3>Limited liability protection </h3>
 
As the name suggests, owners (members) of an LLC have limited liability, meaning their personal assets are typically protected from business debts and lawsuits.
 
 
<h3>Flexibility in management </h3>
 
Unlike corporations, LLCs have a flexible management structure. You can manage your LLC yourself (member-managed) or appoint managers (manager-managed).
 
 
<h3>Pass-through taxation </h3>
 
Profits from the LLC pass through to the members' personal tax returns, avoiding the double taxation that corporations can face.
 
 
<h3>Ease of formation and compliance </h3>
 
Compared to other business entities, forming an LLC is relatively straightforward, with fewer formalities and compliance requirements.
 
 
 
<h3>Credibility with customers and vendors </h3>
 
Operating as an LLC can enhance your business's credibility with potential customers and vendors compared to operating as a sole proprietorship or partnership.
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_82eb5984f430417eb585412e52ae6809~mv2.png/v1/fit/w_924,h_666,al_c,q_80/file.png"alt="benefits of starting an llc in north carolina"></figure>
 
 
<h2>Disadvantages of starting an LLC in North Carolina</h2>
 
When considering incorporating an LLC in North Carolina, it's critical to examine the pros and drawbacks. Understanding these disadvantages will allow you to make an informed choice about whether an LLC is the best business structure for you. 
 
Here are some issues you can face with an LLC in North Carolina:
 
 
<h3>Annual report requirements </h3>
 
North Carolina requires LLCs to file annual reports, which includes a fee and can be seen as an administrative burden.
 
 
<h3>Limited growth potential </h3>
 
If you plan on seeking outside investors or going public in the future, the LLC structure may not be ideal as it does not allow for issuing shares of stock like a corporation does.
 
 
<h3>Self-employment taxes </h3>
 
Members of an LLC may be subject to self-employment taxes on their share of the profits since they are considered self-employed.
 
 
<h3>Variability by state </h3>
<h3> </h3>
If you do business in multiple states, you'll need to understand and comply with each state's laws regarding LLCs, which can vary significantly.
 
 
<h2>Why start an LLC over another business entity in North Carolina?</h2>
 
Choosing the correct business structure is critical for all business owners. In North Carolina, forming an LLC is frequently recommended due to its distinct benefits. However, it's important to compare it to other types of business forms to determine whether an LLC is the best option for your business.
 
Here's how an LLC compares with other company entities:
 
<ul>
<li><a href="https://www.wix.com/encyclopedia/definition/sole-proprietorship" target="_blank">Sole proprietorship</a>: Unlike a sole proprietorship, an LLC provides personal asset protection, separating your personal liabilities from those of your business.
</li>
<li><a href="https://www.wix.com/encyclopedia/definition/partnership" target="_blank">Partnership</a>: An LLC offers more protection for each member compared to a partnership, where each partner can be personally liable for the debts of the business.
</li>
<li><a href="https://www.wix.com/encyclopedia/definition/corporation" target="_blank">Corporation</a>: While corporations also provide limited liability protection, they’re also subject to double taxation (taxes on both corporate profits and shareholder dividends). An LLC avoids this with pass-through taxation.</li>
</ul>
 
 
<h3>LLCs also offer these unique advantages</h3>
 
<ul>
<li>Operational flexibility: Corporations are required to have a formal structure with directors and officers, while an LLC can be managed by its members or managers, providing greater operational flexibility.
</li>
<li>Fewer record-keeping requirements: An LLC has less stringent requirements for record-keeping and reporting compared to a corporation.
</li>
<li>Profit distribution flexibility: Profits in an LLC can be distributed in any manner agreed upon by the members, unlike corporations that distribute profits according to the number and type of shares held.</li>
</ul>
 
 
<h2>You've formed your LLC in North Carolina, now what?</h2>
 
Ongoing management and compliance are just as important as the initial setup of your LLC. After successfully forming your LLC in North Carolina, there are several important steps to take to ensure your business operates smoothly and remains compliant with state laws:
 
 
<h3>Open a business bank account </h3>
 
To keep your personal and business finances separate, open a bank account specifically for your LLC. This will also help establish your business's credit history and help with applying for business loans and funds. 
 
 
<h3>Obtain business insurance </h3>
 
Protect your LLC by obtaining the appropriate insurance. Common types include general liability insurance, professional liability insurance and workers' compensation if you have employees.
 
 
<h3>Stay compliant with state taxes </h3>
 
Understand and fulfill your state tax obligations. Depending on the nature of your business, you may need to pay sales tax, payroll tax, or other state taxes.
 
Additionally, focus on these areas to manage and grow your LLC:
 
<ul>
<li>Understand ongoing compliance requirements: Familiarize yourself with any annual filings or fees required by the state of North Carolina to keep your LLC in good standing.
</li>
<li>Develop a strong brand identity: Create a logo with a <a href="https://www.wix.com/logo/maker" target="_blank">logo maker</a>, establish a brand voice and build a professional website to present a cohesive image to customers. 
</li>
<li>Implement a good accounting system: Good financial management is essential for any business. Set up an accounting system that allows you to track expenses, profits and financial growth accurately.</li>
</ul>
 
 
<h2>For more information on how to start an LLC by state</h2>
 
<ul>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-maryland" rel="noreferrer" target="_blank">How to start an LLC in Maryland</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-washington-state" rel="noreferrer" target="_blank">How to start an LLC in Washington State</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-texas" rel="noreferrer" target="_blank">How to start an LLC in Texas</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-california" rel="noreferrer" target="_blank">How to start an LLC in California</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-south-carolina" rel="noreferrer" target="_blank">How to start an LLC in South Carolina</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-florida" rel="noreferrer" target="_blank">How to start an LLC in Florida</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-michigan" rel="noreferrer" target="_blank">How to start an LLC in Michigan</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-massachusetts" rel="noreferrer" target="_blank">How to start an LLC in Massachusetts</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-virginia" rel="noreferrer" target="_blank">How to start an LLC in Virginia</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-pennsylvania" rel="noreferrer" target="_blank">How to start an LLC in Pennsylvania</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-indiana" rel="noreferrer" target="_blank">How to start an LLC in Indiana</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-tennessee" rel="noreferrer" target="_blank">How to start an LLC in Tennessee</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-colorado" rel="noreferrer" target="_blank">How to start an LLC in Colorado</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-arizona" rel="noreferrer" target="_blank">How to start an LLC in Arizona</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-louisiana" rel="noreferrer" target="_blank">How to start an LLC in Louisiana</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-mississippi" rel="noreferrer" target="_blank">How to start an LLC in Mississippi</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-wisconsin" rel="noreferrer" target="_blank">How to start an LLC in Wisconsin</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-ohio" rel="noreferrer" target="_blank">How to start an LLC in Ohio</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-georgia" rel="noreferrer" target="_blank">How to start an LLC in Georgia</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-illinois" rel="noreferrer" target="_blank">How to start an LLC in Illinois</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-new-jersey" rel="noreferrer" target="_blank">How to start an LLC in New Jersey</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-new-york" rel="noreferrer" target="_blank">How to start an LLC in New York</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-alabama" rel="noreferrer" target="_blank">How to start an LLC in Alabama</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-missouri" rel="noreferrer" target="_blank">How to start an LLC in Missouri</a></li>
</ul>
 
 
<h2>How to start an LLC in North Carolina FAQ</h2>
 
<ul>
<li><h3>What's the processing time for forming an LLC in North Carolina?</h3>The processing time can vary, but typically, the North Carolina Secretary of State's office processes filings within 7-10 business days. Expedited services are available for an additional fee if you need your LLC formed more quickly.</li>
<li><h3>Can I start an LLC in North Carolina without an attorney?</h3>You can form an LLC on your own by following the steps outlined by the North Carolina Secretary of State. However, if you have a complex business structure or specific legal questions, it may be beneficial to consult with an attorney.</li>
<li><h3>What should I do if my LLC has more than one member?</h3>If your LLC has multiple members, it's especially important to have a well-drafted operating agreement that details each member's rights and responsibilities. This can help prevent conflicts and ensure smooth operation.</li>
</ul>
 
<h3></h3>
<h3></h3>
<h3></h3>
 
<h3></h3>]]></content:encoded></item><item><title><![CDATA[Landscaping website cost guide: Mowing down unnecessary fees]]></title><description><![CDATA[Market your landscaping business by building a website without uprooting your finances.]]></description><link>https://www.wix.com/blog/landscaping-website-cost</link><guid isPermaLink="false">664b11c570f515ae068348b8</guid><category><![CDATA[Website Essentials]]></category><pubDate>Mon, 20 May 2024 09:36:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4a5235_0c43c4a10f21440db61c8a99eeb102aa~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Bistricer</dc:creator><content:encoded><![CDATA[Get started by:<a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/landscaping-website-cost" target="_blank"> Creating a website →</a> |<a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/landscaping-website-cost" target="_blank"> Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/4a5235_0c43c4a10f21440db61c8a99eeb102aa~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="landscaping website cost"></figure>
 
Landscaping is a booming industry, with the demand for services growing continuously. As homeowners increasingly invest in their outdoor 
Having a professional online presence is crucial for any landscaping business aiming to stay competitive and attract new customers. However, one of the biggest concerns that owners face when planning to build a website is understanding<a href="https://www.wix.com/blog/how-much-does-a-website-cost" target="_blank"> how much does a website cost</a>.<a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank"> </a>Market your landscaping business by <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">building a website</a> without uprooting your finances.
 
Whether you're just<a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank"> starting a business</a> in the services industry or want to refit your existing website, this guide intends to dig into the expenses associated with creating and maintaining a landscaping website. By the end of this article, you will have a clear understanding of what to expect when budgeting for your landscaping<a href="https://www.wix.com/website/design" target="_blank"> website design</a>, helping you make informed decisions that align with your business goals.
 
Ready to create your landscaping website? Get started with an <a href="https://www.wix.com/ai-website-builder" target="_blank">AI generated website</a> today.
 
 
<h2>How much does a landscaping website cost?</h2>
 
If you <a href="https://www.wix.com" target="_blank">create a website</a> on your own, basic landscaping websites can be free or cost as little as $16 per month with a Wix <a href="https://www.wix.com/premium-purchase-plan/dynamo" target="_blank">paid plan</a>. However, more complicated <a href="https://www.wix.com/blog/types-of-websites" target="_blank">types of websites</a> or ones that require the assistance of professionals like photographers, copywriters or designers, can cost upwards of $10,000. Let's examine the variables that can impact the cost of building a website.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_fc9036e5a68f43db8d656f2dae234365~mv2.png/v1/fit/w_924,h_675,al_c,q_80/file.png"alt="plumbing website cost breakdown"></figure>
 
 
<h2>11 Landscaping website costs</h2>
 
The cost of a landscaping website can vary greatly depending on the features and services you choose for your website. It's like picking from a landscaping menu—there are different services with various prices and you have the freedom to tailor your website to fit your budget and style preferences based on your <a href="https://www.wix.com/blog/business-plan-template-step-by-step-guide" target="_blank">business plan</a>. Every landscaping website is unique. The <a href="https://www.wix.com/blog/web-design" target="_blank">web design</a> and development you pick should align with your specific goals and needs, ensuring your site serves your business perfectly.
 
Here’s a detailed breakdown of some considerations that can influence landscaping website costs. We’ve also outlined the average cost ranges to help you estimate expenses.
 
<ol>
<li><a href="#hmm1r348" rel="noopener noreferrer">Domain name</a></li>
<li><a href="#vhpxa363" rel="noopener noreferrer">Web hosting</a></li>
<li><a href="#2ab2x375" rel="noopener noreferrer">Website security</a></li>
<li><a href="#dym8v390" rel="noopener noreferrer">Website builder</a></li>
<li><a href="#l3rqa406" rel="noopener noreferrer">Logo and branding</a></li>
<li><a href="#xvxo2416" rel="noopener noreferrer">eCommerce functionality</a></li>
<li><a href="#u1dnv424" rel="noopener noreferrer">Interactive features</a></li>
<li><a href="#yf0vf439" rel="noopener noreferrer">SEO tools</a></li>
<li><a href="#usut1451" rel="noopener noreferrer">Email marketing tools</a></li>
<li><a href="#khnpp461" rel="noopener noreferrer">Content creation</a></li>
<li><a href="#qgwme467" rel="noopener noreferrer">Maintenance and updates</a></li>
</ol>
 
 
<h3>01. Domain name</h3>
 
Average cost range: $0-$1,000+ per year
 
Consider your <a href="https://www.wix.com/domain/names" target="_blank">domain name</a> as the online address of your landscaping website. To cultivate creative ideas, use a <a href="https://www.wix.com/tools/domain-name-generator" target="_blank">domain name generator</a> for inspiration. Conduct a <a href="https://www.wix.com/domain/domain-name-search" target="_blank">domain name search</a> to verify availability and secure one through a registrar such as Wix. Prices fluctuate depending on the domain extension (.com, .net, .org), registration period, <a href="https://www.wix.com/manage/privacy-security-hub" target="_blank">website privacy</a> protection and if the domain is new or previously owned.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_6f132a4f72304f30bc8aa5aa69f7a302~mv2.png/v1/fit/w_924,h_678,al_c,q_80/file.png"alt="how to buy a domain name"></figure>
 
 
<h3>02. Web hosting</h3>
 
Average cost range: $0-$250 per month
 
Ensure your landscaping website is always a cut above the rest and accessible to potential clients. Whether they're digging through service rates or scheduling appointments, reliable hosting ensures your website is constantly available for business. Hosting costs differ based on the <a href="https://www.wix.com/blog/web-hosting" target="_blank">hosting website</a>, package and service tier. Providers such as Wix include <a href="https://www.wix.com/free/web-hosting" target="_blank">free website hosting</a> as part of their website builder package. Opt for a hosting service that grows with your landscaping business requirements, guaranteeing an effortless customer journey.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_702e26c66135424e8993aa5195c8924b~mv2.png/v1/fit/w_924,h_433,al_c,q_80/file.png"alt="How does web hosting work"></figure>
 
 
<h3>03. Website security</h3>
 
Average cost range: $0-$200+ per year
 
Ensuring the security of your landscaping website is like checking that your irrigation system is leak-free—a must, especially if you'll be processing <a href="https://www.wix.com/payments" target="_blank">online payments</a>. Various providers offer affordable solutions for basic security, while others might charge more for comprehensive protection against cyber threats. Proactively safeguarding your website not only conserves finances over time but also avoids the expenses and headaches associated with resolving a security breach.
 
Tip: With Wix, <a href="https://www.wix.com/website-security" target="_blank">website security</a> is already included when you create a landscaping website. Enjoy 24/7 monitoring to spot vulnerabilities and safeguard your info and visitors.
 
 
<h3>04. Website builder</h3>
 
Average cost range: $0-$70+
 
A <a href="https://www.wix.com/builder/drag-and-drop" target="_blank">drag and drop website builder</a> is a user-friendly tool that enables landscapers to create and manage their own websites without needing any technical expertise. Wix offers <a href="https://www.wix.com/website/templates" target="_blank">website templates</a> specifically designed for service websites, providing pre-made layouts that help plant the seeds for your site's look and feel without coding. Templates are excellent for defining your brand's visual identity and organizing your services and content. They act like schematics, making the job more manageable by offering a clear outline to work with.
 
Check out these totally customizable and free <a href="https://www.wix.com/website/templates/html/business/services-maintenance" target="_blank">services and maintenance website templates</a> to help you get started. 
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_d78d88f6f5524f9387234dc150642c57~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Wix templates for services, maintenance and landscaping"></figure>
 
 
<h3>05. Logo and branding</h3>
 
Average cost range: $0-$10,000+ one time fee
 
Crafting the perfect logo and branding for your landscaping business is key for differentiation and making a memorable impact. It involves consistently planting your brand identity across all marketing channels, including your website, social media and print materials. The cost of designing a memorable logo varies with the complexity of your brand design. Leveraging tools like a <a href="https://www.wix.com/logo/maker" target="_blank">logo maker</a> can simplify the process and make sure your landscaping website is always in full bloom.
 
 
<figure><img src="https://static.wixstatic.com/media/e674aa_80a82e04167148d6af9caa36d0cd5e8d~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="landscaping logo examples"></figure>
 
 
<h3>06. eCommerce functionality</h3>
 
Average cost range: $0-$100+ per month
 
If your landscaping website provides online booking or appointment setting, you’ll want to integrate eCommerce and service booking functionality into your website. This feature allows clients to schedule services directly on your site, making the process a walk in the park for both you and your customers. Consider using apps from the <a href="https://www.wix.com/app-market" target="_blank">Wix App Marketplace</a>, such as options for streamlined scheduling or customer relationship management tools to help your business grow roots and flourish. The cost of these features can vary based on the provider and the specific tools you need.
 
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_148d2d4b367c4e1a9533267ad99b884a~mv2.png/v1/fit/w_1000,h_608,al_c,q_80/file.png"alt="landscaping website analytics"></figure>
 
 
<h3>07. Interactive features</h3>
 
Average cost range: $0-$100+ per month
 
Interactive features on a landscaping website can <a href="https://www.wix.com/blog/improve-website-user-experience" target="_blank">improve user experience</a> and keep visitors rooted to the page. These can include live chat support, <a href="https://www.wix.com/scheduling-software" target="_blank">online scheduling</a> or quote request options to grow customer engagement. While some website builders may offer these features for free, others may charge an additional fee.
 
When considering interactive features for your site, think about what will benefit your customers the most and if it aligns with your budget. For example, a live chat support option may be worth investing in for better customer service, while a quote request <a href="https://www.wix.com/tools/form-builder" target="_blank">online form</a> may not be necessary if you primarily work on-site and can provide quotes in person.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_75805e14e8384773bf14c25463dd2409~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="landscaping website cost automation tools"></figure>
 
 
<h3>08. SEO tools</h3>
 
Average cost range: $0-$100+ per month
 
If you're aiming to make your landscaping services more visible online, you need a website optimized for search engines (SEO). Dig into SEO tools, both free and paid, to unearth optimal keywords, cultivate fresh content ideas and gain insights into your <a href="https://www.wix.com/encyclopedia/definition/target-market" target="_blank">target market</a>. <a href="https://www.wix.com/seo" target="_blank">Wix SEO</a> offers a great toolbox for managing the SEO strategy of your landscaping business. Additionally, platforms like Ahrefs, Semrush and Keyword Everywhere can help root out keywords that align with your services. <a href="https://www.wix.com/blog/how-to-start-a-blog" target="_blank">Starting a blog</a> can also enhance your online visibility and contribute to your SEO efforts.
 
 
<h3>09. Email marketing tools</h3>
 
Average cost range: $0-$100+ per month
 
<a href="https://www.wix.com/blog/what-is-email-marketing" target="_blank">Email marketing</a> is a powerful tool for landscapers to stay connected with clients and promote their freshest services and deals. By using <a href="https://www.wix.com/ascend/email-marketing" target="_blank">email marketing tools</a>, you can effortlessly craft professional newsletters and send them to specific lists. The cost will vary based on your subscriber count and how often you water their inbox with emails.
 
 
<figure><img src="https://static.wixstatic.com/media/452a6a_fde9489e9a7c48ad91746d9400561d14~mv2.png/v1/fit/w_1000,h_953,al_c,q_80/file.png"alt="Wix email marketing tools"></figure>
 
 
<h3>10. Content creation</h3>
 
Average cost range: $50-$200+ per piece of content
 
Creating and sharing high-quality content is crucial for establishing your landscaping business as a reliable source of information in the industry. Whether it's through blog posts, social media content or videos, consistently creating valuable and relevant content can help plant interest with potential customers and sprout trust with your current ones.
 
 
<h3>11. Maintenance and updates</h3>
 
Average cost range: $0-$200+ per month
 
Once your landscaping website is up and running, it's essential to keep it nurtured and updated. This includes regularly weeding out broken links, updating contact information or services offered and optimizing for any changes in search engine algorithms. With a DIY approach, you'll need to handle these tasks yourself, including updating plugins, managing security measures and staying updated with the latest web standards.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_37ebc1e03cfb4689b0ca1aaa6284bcde~mv2.png/v1/fit/w_1000,h_882,al_c,q_80/file.png"alt="Wix landscaping website template homepage"></figure>
 
 
<h2>Advantages of having a landscaping website</h2>
 
Having a website for your landscaping business can provide numerous benefits and advantages. In today's digital age, having an online presence is essential for any business to thrive. Here are some reasons why having a <a href="https://www.wix.com/business/website" target="_blank">business website</a> can be advantageous:
 
<ul>
<li>Increased visibility: A website allows potential customers to find your business easily. With the majority of people using the internet to search for products and services, having a well-designed website can significantly increase your visibility and attract new clients.</li>
</ul>
 
<ul>
<li>Customer convenience: Having a website means that customers can access information about your services at any time, from anywhere. They don't have to visit your physical location or call during business hours. This convenience can make it easier for potential customers to choose your business over competitors.</li>
</ul>
 
<ul>
<li>Showcase your work: A website gives you the opportunity to showcase photos of your past projects and highlight your skills and expertise. This can give potential customers a better understanding of what you have to offer and help them make an informed decision.</li>
</ul>
 
<ul>
<li>Marketing tool: Your website is also a valuable marketing tool that can be used to promote your business, drive traffic and generate leads. You can include customer testimonials, special offers and other promotional content on your website to attract new clients.</li>
</ul>
 
<ul>
<li>Credibility: A well-designed, informative website boosts a landscaping service's professionalism, enhancing credibility and <a href="https://www.wix.com/blog/restaurants/customer-retention" target="_blank">customer retention</a>. It's perfect for showcasing a cohesive brand image, featuring the service logo, <a href="https://www.wix.com/blog/website-color-schemes" target="_blank">website color scheme</a> and overall aesthetic.</li>
</ul>
 
<ul>
<li>Cost-effective: Compared to traditional forms of <a href="https://www.wix.com/blog/marketing-strategies" target="_blank">marketing strategies</a>, such as print ads or commercials, having a website is a more cost-effective option. You can reach a wider audience at a fraction of the cost, making it a great investment for your business.</li>
</ul>
 
<ul>
<li>Insightful analytics: By leveraging analytics tools, you can gain valuable insights into your <a href="https://www.wix.com/performance" target="_blank">Wix website performance</a> and user behavior, empowering you to make informed decisions for your business.</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_66916af88c3e4b34abefd1375bdb2962~mv2.png/v1/fit/w_1000,h_936,al_c,q_80/file.png"alt="Wix premium plan pricing"></figure>
 
 
<h2>Using a website builder vs professional services</h2>
 
When it comes to creating a landscaping website, you have two primary options: you can opt to hire a professional web developer who can tailor the website to your specific needs or utilize a website builder that can offer a more cost-effective solution that allows for easier updates and maintenance. Both routes have their distinct advantages and cost considerations to weigh before making a decision on how to best represent your landscaping business online.
 
 
<h3>Hiring a web developer</h3>
 
Average cost range: $500-$10,000+ one-time fee
 
If you have specific <a href="https://www.wix.com/blog/website-ideas" target="_blank">website ideas</a> in mind for your landscaping website design and want to ensure complete customization and control over every aspect, hiring a <a href="https://www.wix.com/marketplace" target="_blank">website designer</a> may be the best option for you. A professional web developer can bring your vision to life and incorporate any advanced features or integrations that you require. However, this option can be costly and ongoing maintenance costs may also apply.
 
 
<h3>Using a website builder</h3>
 
Average cost range: $0-$70+ per month
 
A website builder is a user-friendly, cost-effective alternative to hiring a web developer. With drag-and-drop tools and pre-designed templates, you can easily create your website without any prior coding knowledge. Additionally, many website builders provide SEO tools and integrations to <a href="https://www.wix.com/blog/ecommerce/2022/12/how-to-build-an-ecommerce-website" target="_blank">build an eCommerce site</a>, making it a one-stop-shop for all your website needs.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_0c656b4891e74af6bfaa2b3d6d96589c~mv2.gif/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="landscaping website cost Wix website builder"></figure>
 
 
<h2>Read more for your landscaping business</h2>

<a href="https://wix.com/blog/how-to-make-a-landscaping-website" target="_blank">How to make a landscaping website in 10 steps</a>
<a href="https://www.wix.com/blog/how-to-start-a-landscaping-business" target="_blank">How to start a landscaping business</a>
<a href="https://www.wix.com/blog/how-to-make-a-landscaping-logo" target="_blank">How to make a landscaping logo in 10 steps</a>
<a href="https://www.wix.com/blog/landscaping-marketing" target="_blank">7 landscaping marketing strategies to get your business noticed</a>
 
 
<h2>How much does a landscaping website cost FAQ</h2>
 
<ul>
<li><h3>I already have regular customers and business is going well. Do I still need a landscaping website?</h3>While having loyal customers and a successful business is great, having a website can help you reach even more potential clients and expand your business. With an online presence, you can showcase your work, offer promotions and attract new customers who may not have known about your services before. Having a website also adds credibility to your business and makes it easier for potential customers to find and contact you.</li>
<li><h3>Do I need professional photos of my landscaping work on my website?</h3>Professional photos can greatly enhance the visual appeal of your website and give potential customers a better understanding of your services. However, if you are on a tight budget, you can also take high-quality photos yourself using a good camera or even a smartphone. Just make sure to showcase your work in the best possible light.</li>
<li><h3>Can I have an online portfolio on my landscaping website?</h3>Yes. An online portfolio is a great way to showcase your past projects and highlight your skills to potential clients. You can include before and after photos, client testimonials and other relevant information to entice visitors to choose your business.</li>
<li><h3>Should my landscaping website be mobile-friendly?</h3>Yes, having a responsive and mobile-friendly website is crucial in today's digital landscape. More and more people are using their smartphones to browse the internet and make purchases, so it's important to ensure that your website looks great and functions well on all devices.</li>
<li><h3>Can I sell products or services through my landscaping website?</h3>Yes, if you offer products such as gardening tools or plants or if you provide additional services like tree removal or snow plowing, you can use your website as an eCommerce platform. With a variety of integrations and payment options available, you can easily manage online transactions through your website. </li>
<li><h3>Can I integrate social media into my landscaping website?</h3>Yes, most website builders offer social media integrations, allowing you to connect your social media accounts and easily share content from your website. This can help increase brand awareness and drive more traffic to your site. Additionally, having active social media pages can also help with customer retention by providing a platform for customer feedback and engagement. </li>
</ul>
]]></content:encoded></item><item><title><![CDATA[How to start an LLC in Pennsylvania in 7 steps]]></title><description><![CDATA[For entrepreneurs, starting a Limited Liability Company (LLC) in Pennsylvania can be an exciting endeavor. ]]></description><link>https://www.wix.com/blog/how-to-start-an-llc-in-pennsylvania</link><guid isPermaLink="false">65e42cc1876ee9f96b26d2e7</guid><category><![CDATA[Business Strategies]]></category><pubDate>Mon, 20 May 2024 08:47:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/84b06e_0330d3fcadd24686aeda21ef3e48092c~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Tomasis</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/84b06e_0330d3fcadd24686aeda21ef3e48092c~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="how to start an llc in pennsylvania"></figure>
 
For entrepreneurs, <a href="https://www.wix.com/blog/how-to-start-an-llc" target="_blank">starting a Limited Liability Company (LLC)</a> in Pennsylvania can be an exciting endeavor. This article will walk you through the key steps in forming an LLC, from brainstorming <a href="https://www.wix.com/blog/how-to-name-a-business" target="_blank">business name ideas</a> to weighing the costs and benefits involved. Whether you're a seasoned business owner or new to the entrepreneurial world, understanding how to navigate starting an <a href="https://www.wix.com/encyclopedia/definition/limited-liability-company-llc" target="_blank">LLC</a> is crucial.
 
As we outline the process of <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">starting a business</a>, remember that starting an LLC is more than just legal documents. With proper preparation, your LLC can become a stable, profitable business.
 
 
<h2>How to start an LLC in Pennsylvania in 7 steps</h2>
 
<ol>
<li><a href="#3zgz0418" rel="noopener noreferrer">Pick your business name</a></li>
<li><a href="#gnjrq456" rel="noopener noreferrer">Choose your registered agent</a></li>
<li><a href="#m2obi482" rel="noopener noreferrer">Obtain relevant state business permits</a></li>
<li><a href="#hqgr8517" rel="noopener noreferrer">File a Certificate of Organization</a></li>
<li><a href="#eu212540" rel="noopener noreferrer">Draft your LLC operating agreement</a></li>
<li><a href="#eu212540" rel="noopener noreferrer">Apply for an EIN and pay relevant taxes</a></li>
<li><a href="#zx880590" rel="noopener noreferrer">Organize your annual reports</a></li>
</ol>
 
 
<h3>01. Pick your business name</h3>
 
Choosing a name for your LLC is the first step in <a href="https://www.wix.com/blog/how-to-start-a-business-in-Pennsylvania" target="_blank">starting a business in Pennsylvania</a>. This is not only an artistic process it's also very much a legal one which makes it important to get right. Your company name should be distinct and neither too similar nor the same as any other name that is on file with the <a href="https://www.dos.pa.gov/about-us/Pages/Secretary-of-the-Commonwealth.aspx" target="_blank">Pennsylvania Secretary of State</a>. To ensure that your chosen name complies with state laws, make sure it ends in "LLC," "L.L.C.", or "Limited Liability Company."
Here's how you can create a business name that stands out and meets legal requirements:
 
<ul>
<li>Check for availability: Use the Pennsylvania Secretary of State's online database to search for existing business names. 
</li>
<li>Follow naming guidelines: Avoid restricted words that could confuse your LLC with a government agency (e.g., FBI, Treasury).
</li>
<li>Consider your online presence: Perform a <a href="https://www.wix.com/domain/domain-name-search" target="_blank">domain search</a> if you plan to also focus on <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">creating a website</a>. It makes sense, for branding, that your domain name and business name are the same. </li>
</ul>
 
Tip: Consider using a <a href="https://www.wix.com/tools/business-name-generator" target="_blank">business name generator</a> to choose your LLC name. 
 
 
<h3>02. Choose your registered agent</h3>
 
Every LLC in Pennsylvania must have a registered agent, an individual or company that agrees to accept legal papers on behalf of your LLC. Your registered agent must be available during regular business hours and have a physical address in Pennsylvania.
 
Need help setting up your LLC? Wix has partnered with <a href="https://www.legalzoom.com/business/partners/wix/llc?utm_source=how-to-start-an-llc&utm_medium=wix&utm_campaign=blog_post" rel="noreferrer" target="_blank">LegalZoom</a><a href="https://www.legalzoom.com/business/partners/wix/llc?utm_source=how-to-start-an-llc&utm_medium=wix&utm_campaign=blog_post" rel="noreferrer" target="_blank">,</a> the No. 1 choice for online business formations to help you start, run, and grow your business.
 
 
<figure><img src="https://static.wixstatic.com/media/185337_b49db5575a724816a0793588ec75772f~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="start an llc in pennsylvania with legalzoom"></figure>
 
 
 
<h3>03. Obtain state business permits</h3>
 
Depending on the nature of your business, you may need specific permits or licenses to operate legally in Pennsylvania. These could range from general business licenses to industry-specific permits.
 
To obtain the necessary permits in order to <a href="https://www.wix.com/blog/how-to-register-a-business" target="_blank">register your business</a>, follow these general steps:
 
<ul>
<li>Identify requirements: Check with local and state agencies to determine what permits you need.</li>
<li>Complete the applications: Fill out all required paperwork accurately and submit them to the appropriate authorities.</li>
<li>Pay any fees: Be prepared to pay any associated fees for obtaining your permits.</li>
</ul>
 
Let’s say you want to<a href="https://www.wix.com/blog/how-to-start-a-trucking-business" target="_blank"> start a trucking business</a> in the state. First, you’ll need a permit to operate. For example, if you plan to haul goods within Pennsylvania, you'll need an intrastate motor carrier license. If you plan to haul interstate, then you'll need a <a href="https://www.penndot.pa.gov/Pages/default.aspx" rel="noreferrer" target="_blank">Department of Transportation number</a> and a <a href="https://www.fmcsa.dot.gov/emergency/commonwealth-pennsylvania-department-transportation" rel="noreferrer" target="_blank">Federal Motor Carrier Safety Administration (FMCSA) number.</a>
If you'll be transporting hazardous materials, you'll need additional permits and certifications. I
 
Learn more: <a href="https://www.wix.com/blog/how-to-get-a-business-license" target="_blank">How to get a business license</a>
 
 
<h3>04. File a Certificate of Organization</h3>
 
The Certificate of Organization is a critical document that officially creates your LLC in Pennsylvania. You'll file this with the Pennsylvania Secretary of State, either online or by mail, along with the required filing fee. 
 
<ul>
<li><a href="https://www.dos.pa.gov/BusinessCharities/Business/RegistrationForms/Documents/Updated%202017%20Registration%20Forms/Domestic%20Limited%20Liability%20Company/15-8821%20Cert%20of%20Org-Dom%20LLC.pdf" target="_blank">Fill out Form DSCB 15-8821</a>: This is the specific form used for filing an LLC's Certificate of Organization in Pennsylvania.</li>
<li>Submit and pay fees: Complete the submission process by paying the $125 filing fee.</li>
</ul>
 
 
<h3>05. Draft your LLC operating agreement</h3>
<h3></h3>
While not legally required in Pennsylvania, creating an LLC Operating Agreement is highly recommended. This internal document outlines ownership structures, member roles and operational procedures for any <a href="https://www.wix.com/blog/types-of-businesses" target="_blank">type of business</a>. 
 
Here’s why an operating agreement is important:
 
<ul>
<li>Clarifies business rules and guidelines: It sets clear expectations for members regarding operations and conflict resolution.</li>
<li>Protects your LLC status: Helps maintain limited liability status by proving that your LLC is a separate <a href="https://www.wix.com/encyclopedia/definition/business-entity" target="_blank">business entity</a>.</li>
<li>Prevents misunderstandings: Reduces potential disputes among members by detailing policies and procedures for how the business should be run.</li>
</ul>
 
 
<h3>06. Apply for an EIN and pay relevant taxes</h3>
 
An <a href="https://www.irs.gov/businesses/small-businesses-self-employed/employer-id-numbers" target="_blank">Employer Identification Number (EIN)</a> is necessary for hiring employees, opening bank accounts and filing taxes as an LLC. You can <a href="https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online" rel="noreferrer" target="_blank">apply for your EIN</a> via the IRS website, either online or through the mail.
 
Make sure to understand your business tax obligations as an LLC owner. You'll need to research state-specific taxes that apply to your LLC, such as franchise tax or sales tax. In Pennsylvania for an LLC owner this includes a 15.3% self-employed tax (12.4% social security, 2.9% Medicare). For more information, visit the <a href="https://www.budget.pa.gov/About/ComptrollerOperations/Pages/default.aspx" target="_blank">Pennsylvania Office of Comptroller Operations</a>.
 
 
<h3>07. Organize annual reports</h3>
 
<a href="https://www.dos.pa.gov/BusinessCharities/Business/Resources/Pages/Annual-Reports.aspx" rel="noreferrer" target="_blank">Starting in 2025</a>, Pennsylvania will require LLCs to file annual reports to keep their information up-to-date with the state. These reports will need to include current contact information and details about your business operations over the past year. 
 
To ensure you’re compliant with this make sure to: 
 
<ul>
<li>Know due dates: Your Pennsylvania Annual Report will be required each year by September 30th. </li>
<li>Maintain proper records: Keep accurate records throughout the year to simplify report preparation when due dates approach.</li>
<li>Submit and pay fees: Complete the submission process by paying the $7 filing fee.</li>
</ul>
 
 
<h2>How much does it cost to start an LLC in Pennsylvania</h2>
 
Starting an LLC in Pennsylvania involves various costs, which are essential to budget for when planning your business. Here's a breakdown of the expenses you can expect:
 
<ul>
<li>Filing fee for Certificate of Organization: The state of Pennsylvania requires a fee to file your Certificate of Organization. This is a one-time cost that is mandatory for all new LLCs. <a href="https://www.dos.pa.gov/BusinessCharities/Business/Resources/Pages/Fees-and-Payments.aspx" target="_blank">For an LLC it costs $125</a>.</li>
<li>Registered agent fees: If you choose to hire a professional registered agent, you will need to pay for their services. Fees vary depending on the provider and the level of service you require.</li>
<li>State business permits and licenses: The cost for permits and licenses can vary widely depending on the type of business you're starting and the specific regulations in your industry.</li>
<li>Operating agreement: If you decide to have your Operating Agreement drafted by a professional, there will be legal fees involved. However, drafting it yourself can reduce costs.</li>
<li>Employer Identification Number (EIN): Obtaining an EIN from the IRS is free, so there's no cost associated with this step.</li>
<li>Annual report filing fee: There is an annual fee for filing your LLC's report with the state of Pennsylvania. This recurring cost keeps your business in compliance with state regulations.</li>
<li>State taxes: Depending on your business structure and operations, you may be subject to various state taxes. It's important to consult with a tax professional to understand these costs fully.
</li>
</ul>
Additional costs may include:
 
<ul>
<li>Legal or financial consulting fees: If you need professional advice during the formation process, these services will add to your startup costs.</li>
<li>Domain registration and website creation: Creating a website is crucial in today's online market. Costs here include <a href="https://www.wix.com/domain/names" target="_blank">domain registration</a> and potentially hiring a web designer or using a <a href="https://www.wix.com/" target="_blank">website builder </a>like Wix.</li>
<li>Business insurance: Depending on your industry, you might need various types of insurance to protect your LLC.
</li>
</ul>
Learn more: <a href="https://www.wix.com/blog/cost-to-start-an-llc" rel="noreferrer" target="_blank">How much does it cost to start an LLC</a>
 
 
<h2>Who can start an LLC in Pennsylvania</h2>
 
To form an LLC in Pennsylvania, there are specific eligibility criteria that need to be met. It's crucial to understand who can start an LLC before you begin the process.
<h3></h3>
<ul>
<li>You must be at least 18 years old to create an LLC in Pennsylvania.</li>
<li>There is no residency requirement to start an LLC in Pennsylvania. You don't have to live in the state or even in the United States to form an LLC here.</li>
<li>You must have the legal capacity to enter into a contract. This means that individuals who are not barred by law due to any reason can start an LLC.</li>
<li>Most <a href="https://www.wix.com/blog/types-of-businesses" rel="noreferrer" target="_blank">types of businesses</a> can be structured as an LLC, but certain professional services may require a different business entity, such as a Professional Corporation or Professional Limited Liability Company.</li>
<li>An LLC can be formed by one person (a single-member LLC) or multiple people (a multi-member LLC). There's no maximum number of members.</li>
<li>Your LLC must have a registered agent with a physical address in Pennsylvania. This can be a member of the LLC or a third-party service.</li>
</ul>
 
 
<h2>Benefits of starting an LLC in Pennsylvania</h2>
 
Forming an LLC in Pennsylvania offers a range of advantages that can greatly appeal to business owners. These <a href="https://www.wix.com/blog/llc-benefits" rel="noreferrer" target="_blank">benefits of an LLC</a> encompass legal protections and tax advantages, making it a popular choice among many entrepreneurs.
 
 
<h3>Limited liability protection</h3>
 
As the name suggests, owners (members) of an LLC have limited liability. This means your personal assets are typically protected if your business is sued or incurs debt.
 
 
 
<h3>Pass-through taxation</h3>
 
LLCs often benefit from pass-through taxation where the business itself is not taxed. Instead, profits and losses are passed through to the members' personal tax returns, potentially leading to tax savings.
 
 
<h3>Management flexibility</h3>
 
Unlike corporations, LLCs have fewer formalities and can be managed by its members or appointed managers, providing flexibility in how the business is run.
 
 
<h3>Ease of formation and maintenance</h3>
 
Forming an LLC in Pennsylvania is relatively straightforward, and the ongoing maintenance requirements are less burdensome than those for corporations.
 
 
<h3>Credibility with customers and partners</h3>
 
Having 'LLC' after your business name can enhance your credibility with potential customers, suppliers and financial institutions. You can then choose an<a href="https://www.wix.com/encyclopedia/definition/llc-domain" target="_blank"> .llc domain</a> for your website to reinforce this trust. 
 
 
<h2>Disadvantages of starting an LLC in Pennsylvania</h2>
 
While there are many benefits to starting an LLC, there are also some potential drawbacks to consider. Understanding both the benefits and disadvantages of starting an LLC will help you make a more informed decision about whether it's the right business structure for your needs in Pennsylvania.
 
 
<h3>Limited growth potential</h3>
 
If you plan on seeking outside investors or going public in the future, the structure of an LLC may limit these opportunities compared to a corporation. Going public usually requires needing to be able to offer shares or stock in a company, which isn't possible with an LLC.
 
 
<h3>Self-employment taxes</h3>
 
Members of an LLC may be subject to self-employment taxes on their share of the profits since they're considered self-employed by the IRS.
 
 
<h3>Varied state laws</h3>
 
Each state has its own laws governing LLCs, so if you do business in multiple states, you'll need to understand and comply with each state's regulations.
 
 
<h2>Why start an LLC over another business entity in Pennsylvania?</h2>
 
Choosing the right business structure is crucial for entrepreneurs. In Pennsylvania as in many states, forming an LLC is often preferred because of its specific advantages. But it's always important to compare it with other types of business structures to understand why an LLC might be the best choice for your situation.
 
Here's how an LLC stacks up against other business entities:
 
<ul>
<li><a href="https://www.wix.com/encyclopedia/definition/sole-proprietorship" target="_blank">Sole proprietorship</a>: Unlike a sole proprietorship, an LLC provides personal asset protection, separating your personal liabilities from those of your business.
</li>
<li><a href="https://www.wix.com/encyclopedia/definition/partnership" target="_blank">Partnership</a>: An LLC offers more protection for each member compared to a partnership, where each partner can be personally liable for the debts of the business.
</li>
<li><a href="https://www.wix.com/encyclopedia/definition/corporation" target="_blank">Corporation</a>: While corporations also provide limited liability protection, they’re also subject to double taxation (taxes on both corporate profits and shareholder dividends). An LLC avoids this with pass-through taxation.</li>
</ul>
 
 
LLCs also offer these unique advantages:
 
<ul>
<li>Operational flexibility: Corporations are required to have a formal structure with directors and officers, while an LLC can be managed by its members or managers, meaning greater operational flexibility.
</li>
<li>Fewer record-keeping requirements: An LLC has less stringent requirements for record-keeping and reporting compared to a corporation.
</li>
<li>Profit distribution flexibility: Profits in an LLC can be distributed in any manner agreed upon by the members, unlike corporations that distribute profits according to the number and type of shares held.</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_82eb5984f430417eb585412e52ae6809~mv2.png/v1/fit/w_924,h_666,al_c,q_80/file.png"alt="pros of starting an llc in pennsylvania"></figure>
 
 
 
<h2>You've formed your LLC in Pennsylvania, now what?</h2>
 
After successfully incorporating an LLC in Pennsylvania, the process of building and growing your firm only begins. There are numerous critical measures you should take to ensure that your LLC runs efficiently and in compliance with state rules.
 
 
<h3>Open a business bank account </h3>
 
To keep your personal and business finances separate, open a bank account solely for your LLC. This will simplify accounting and tax filing and help maintain your liability protection.
 
 
<h3>Obtain necessary insurance </h3>
 
Depending on your type of business, you may need various insurance policies. Common types include general liability insurance, professional liability insurance, and workers' compensation if you have employees.
 
 
<h3>Be compliant with state laws </h3>
 
Ensure that you adhere to all state laws regarding your LLC. This included filing a Decennial Report every ten years with the Pennsylvania Department of State. ( <a href="https://www.dos.pa.gov/BusinessCharities/Business/Resources/Pages/Annual-Reports.aspx" rel="noreferrer" target="_blank">This requirement is no longer relevant</a> and has been replaced, from 2025 with an annual report requirement.)
 
 
<h3>Keep accurate records </h3>
 
Maintain detailed records of all business transactions, contracts and decisions made by the members. Good record-keeping can protect your legal and financial rights.
 
 
<h3>Understand tax obligations </h3>
 
Familiarize yourself with federal, state and local tax requirements. Depending on the nature of your business, you may need to pay sales tax, payroll tax or other industry-specific taxes.
 
 
Additionally, focus on these areas to manage and grow your LLC:
 
<ul>
<li>Understand ongoing compliance requirements: Familiarize yourself with any annual filings or fees required by the state of Pennsylvania to keep your LLC in good standing.
</li>
<li>Develop a strong brand identity: Create a logo with a <a href="https://www.wix.com/logo/maker" target="_blank">logo maker</a>, establish a brand voice and build a professional website to present a cohesive image to customers. 
</li>
<li>Implement a good accounting system: Good financial management is essential for any business. Set up an accounting system that allows you to track expenses, profits and financial growth accurately.
</li>
<li>Network and market your business: Join local business associations, attend networking events, and use online platforms to connect with potential customers and other businesses. Effective <a href="https://www.wix.com/blog/marketing-strategies" rel="noreferrer" target="_blank">marketing strategies</a> can drive growth and increase revenue.</li>
</ul>
 
 
<h2>For more information on how to start an LLC by state</h2>
 
<ul>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-maryland" rel="noreferrer" target="_blank">How to start an LLC in Maryland</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-washington-state" rel="noreferrer" target="_blank">How to start an LLC in Washington State</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-texas" rel="noreferrer" target="_blank">How to start an LLC in Texas</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-california" rel="noreferrer" target="_blank">How to start an LLC in California</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-south-carolina" rel="noreferrer" target="_blank">How to start an LLC in South Carolina</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-north-carolina" rel="noreferrer" target="_blank">How to start an LLC in North Carolina</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-michigan" rel="noreferrer" target="_blank">How to start an LLC in Michigan</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-massachusetts" rel="noreferrer" target="_blank">How to start an LLC in Massachusetts</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-virginia" rel="noreferrer" target="_blank">How to start an LLC in Virginia</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-florida" rel="noreferrer" target="_blank">How to start an LLC in Florida</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-indiana" rel="noreferrer" target="_blank">How to start an LLC in Indiana</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-tennessee" rel="noreferrer" target="_blank">How to start an LLC in Tennessee</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-colorado" rel="noreferrer" target="_blank">How to start an LLC in Colorado</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-arizona" rel="noreferrer" target="_blank">How to start an LLC in Arizona</a></li>
</ul>
 
 
<h2>How to start an LLC in Pennsylvania FAQ</h2>
 
<ul>
<li><h3>Do I need a lawyer to form an LLC in Pennsylvania?</h3>While it's not a legal requirement to hire a lawyer to form an LLC, consulting with one can be beneficial, especially if your business has complex legal needs or you're unfamiliar with the process.</li>
<li><h3>How long does it take to form an LLC in Pennsylvania?</h3>The time it takes to form an LLC can vary. Once the Certificate of Organization is filed, it typically takes the state about 7-10 business days to process. Expedited services are available for an additional fee if you need it done faster.</li>
<li><h3>Can I secure my business name before forming my LLC?</h3>Yes, you can reserve a business name for up to 120 days by filing a Name Reservation application with the Pennsylvania Department of State and paying the required fee</li>
<li><h3>Can I operate my LLC from home?</h3>Yes, you can operate your LLC from home but you may still need to comply with local zoning laws and obtain any necessary home-based business permits.</li>
<li><h3>What taxes am I liable for with my LLC in Pennsylvania?</h3>You may be liable for federal taxes, among them, income tax, self-employment tax, employment tax and estimated taxes, depending on how many members your LLC has and if you hire employees. In terms of state taxes you may be liable for: <ul>
<li>Pennsylvania corporate net income tax: Pennsylvania imposes a corporate net income tax on most businesses, including LLCs. The tax rate is 9.99%.</li>
<li>Sales tax: If your LLC sells tangible personal property or certain services, you're required to collect and remit sales tax to the Pennsylvania Department of Revenue.
</li>
</ul></li>
</ul>
 
<h3></h3>
 
<h3></h3>
 
<h3></h3>
 
<h3></h3>
]]></content:encoded></item><item><title><![CDATA[How to start an LLC in Texas in 7 steps]]></title><description><![CDATA[Starting a Limited Liability Company (LLC) in Texas can be an exciting venture for any entrepreneur. ]]></description><link>https://www.wix.com/blog/how-to-start-an-llc-in-texas</link><guid isPermaLink="false">65dc2b20c9164cfbab526ecb</guid><category><![CDATA[Business Strategies]]></category><pubDate>Mon, 20 May 2024 07:36:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/84b06e_ed779b4bfc40499285fa19bd52c1552e~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Tomasis</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/84b06e_ed779b4bfc40499285fa19bd52c1552e~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="how to start an llc in texas"></figure>
 
 
<a href="https://www.wix.com/blog/how-to-start-an-llc" target="_blank">Starting a Limited Liability Company (LLC)</a> in Texas can be an exciting venture for any entrepreneur. This article is designed to guide you through the process of forming an LLC in the Lone Star State, from <a href="https://www.wix.com/blog/how-to-name-a-business" target="_blank">choosing a business name</a> to understanding the costs and benefits involved. Whether you're a seasoned business owner or new to the entrepreneurial world, understanding how to navigate the formation of an <a href="https://www.wix.com/encyclopedia/definition/limited-liability-company-llc" target="_blank">LLC</a> is crucial.
 
As we delve into the details of <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">starting a business</a>, remember that starting an LLC is more than just paperwork; it's about creating a stable and profitable business. 
 
 
<h2>How to start an LLC in Texas in 7 steps</h2>
 
<ol>
<li><a href="#qojvf551" rel="noopener noreferrer">Pick your business name</a></li>
<li><a href="#mhxsl587" rel="noopener noreferrer">Choose your registered agent</a></li>
<li><a href="#6qnzb612" rel="noopener noreferrer">Obtain relevant state business permits</a></li>
<li><a href="#3hams648" rel="noopener noreferrer">File a Certificate of Formation</a></li>
<li><a href="#ofkj4672" rel="noopener noreferrer">Draft your LLC operating agreement</a></li>
<li><a href="#zscgk698" rel="noopener noreferrer">Apply for an EIN and pay relevant taxes</a></li>
<li><a href="#ta6c7721" rel="noopener noreferrer">Organize your annual reports</a></li>
</ol>
 
 
<h3>01. Pick your business name</h3>
 
The first step to <a href="https://www.wix.com/blog/how-to-start-a-business-in-texas" target="_blank">starting a business in Texas</a> is to select a name for your LLC. This isn't just a creative process, it's a legal one too. Your business name should be unique and must not be the same as or too similar to other names on record with the <a href="https://www.sos.state.tx.us/index.shtml" target="_blank">Texas Secretary of State</a>. You'll want to make sure your chosen name ends with "LLC," "L.L.C.," or "Limited Liability Company" to comply with state requirements.
 
Here's how you can ensure your business name stands out and meets all legal criteria:
 
<ul>
<li>Check for availability: Use the Texas Secretary of State's online database to search for existing business names. 
</li>
<li>Follow naming guidelines: Avoid restricted words that could confuse your LLC with a government agency (e.g., FBI, Treasury).
</li>
<li>Consider your online presence: Look up <a href="https://www.wix.com/domain/domain-name-search" target="_blank">domain availability</a> if you plan to also focus on <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">creating a website</a>, which can be easily done through platforms like <a href="https://www.wix.com/" target="_blank">Wix</a>.</li>
</ul>
 
Tip: If you're having trouble coming up with a unique name for your business, consider using a <a href="https://www.wix.com/tools/business-name-generator" target="_blank">business name generator</a>.
 
 
<h3>02. Choose your registered agent</h3>
 
Every LLC in Texas must have a registered agent, an individual or company that agrees to accept legal papers on behalf of your LLC. Your registered agent must be available during regular business hours and have a physical address in Texas.
 
To choose the right registered agent, consider the following:
 
<ul>
<li>Reliability: Ensure they are dependable and can handle confidential documents.
</li>
<li>Availability: They should be consistently available at the listed address during business hours.
</li>
<li>Compliance: Verify that they meet all legal requirements set by the state of Texas.</li>
</ul>
 
 
Need help setting up your LLC? Wix has partnered with <a href="https://www.legalzoom.com/business/partners/wix/llc?utm_source=how-to-start-an-llc&utm_medium=wix&utm_campaign=blog_post" rel="noreferrer" target="_blank">LegalZoom</a><a href="https://www.legalzoom.com/business/partners/wix/llc?utm_source=how-to-start-an-llc&utm_medium=wix&utm_campaign=blog_post" rel="noreferrer" target="_blank">,</a> the No. 1 choice for online business formation to help you start, run and grow your business.
 
 
<figure><img src="https://static.wixstatic.com/media/185337_b49db5575a724816a0793588ec75772f~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="starting an llc in texas legal zoom"></figure>
 
 
<h3>03. Obtain state business permits</h3>
 
Depending on the nature of your business, you may need specific permits or licenses to operate legally in Texas. These could range from general business licenses to industry-specific permits.
 
To obtain the necessary permits in order to <a href="https://www.wix.com/blog/how-to-register-a-business" target="_blank">register your business</a>, follow these steps:
 
<ul>
<li>Identify requirements: Check with local and state agencies to determine what permits you need.
</li>
<li>Complete the applications: Fill out all required paperwork accurately and submit them to the appropriate authorities.
</li>
<li>Pay any fees: Be prepared to pay any associated fees for obtaining your permits.</li>
</ul>
 
Let’s say you want to <a href="https://www.wix.com/blog/how-to-start-a-food-business" target="_blank">start a food business</a> in Texas. First, you’ll need a permit to operate. The <a href="https://www.dshs.texas.gov/retail-food-establishments/permitting-information-retail-food-establishments/starting-a-new-retail" target="_blank">three main types of permits are</a>: for a fixed food establishment (a restaurant), mobile food unit (including roadside vendors, <a href="https://www.wix.com/blog/how-to-start-a-food-truck-business" target="_blank">food trucks</a>) and temporary establishment (a food business operating for no more than 14 days at a single event, or valid for multiple events for up to 2 years).
 
You'll then need one person with a food manager certification and all employees who handle food will need Food handler certifications. You will also need to show that any water used in the preparation or cooking of food comes from an approved source. 
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_4f2e3585566543dc9e420b5c9c5a137f~mv2.png/v1/fit/w_1000,h_792,al_c,q_80/file.png"alt="how to start an llc in texas food business requirements"></figure>
 
 
Learn more: <a href="https://www.wix.com/blog/how-to-get-a-business-license" target="_blank">How to get a business license</a>
 
 
<h3>04. File a Certificate of Formation</h3>
 
The Certificate of Formation is a critical document that officially creates your LLC in Texas. You'll file this with the Texas Secretary of State, either online or by mail, along with the required filing fee. <a href="https://www.sos.state.tx.us/corp/forms/205_boc.pdf" target="_blank">This example</a> meets the legal minimum requirements set by the Texas Secretary of State for such a document.
 
Filing involves these key actions:
 
<ul>
<li>Gather your business information: You'll need details like your LLC's name, registered agent information and management structure.
</li>
<li><a href="https://direct.sos.state.tx.us/help/help-corp-filing-205.html" target="_blank">Fill out Form 205</a>: This is the specific form used for filing an LLC's Certificate of Formation in Texas.
</li>
<li>Submit and pay fees: Complete the submission process by paying the necessary fee. This is $300 to file an LLC, an extra $30 if you want a certified copy of the Certificate of Formation and an extra $5 for a certificate of status. </li>
</ul>
 
 
<h3>05. Draft your LLC operating agreement</h3>
 
Although not legally required in Texas, creating an operating agreement is highly recommended for any LLC. This internal document outlines ownership structures, member roles and operational procedures for your <a href="https://www.wix.com/blog/types-of-businesses" target="_blank">type of business</a>. 
 
Here’s why an operating agreement is important:
 
<ul>
<li>Clarifies business rules and guidelines: It sets clear expectations for members regarding operations and conflict resolution.
</li>
<li>Protects LLC status: Helps maintain limited liability status by proving that your LLC is a separate <a href="https://www.wix.com/encyclopedia/definition/business-entity" target="_blank">business entity</a>.
</li>
<li>Prevents misunderstandings: Reduces potential disputes among members by detailing policies and procedures for how the business should be run.</li>
</ul>
 
 
<h3>06. Apply for an EIN and pay relevant taxes</h3>
 
An <a href="https://www.irs.gov/businesses/small-businesses-self-employed/employer-id-numbers" target="_blank">Employer Identification Number (EIN)</a> is like a social security number for your LLC. It’s necessary for hiring employees, opening bank accounts and filing taxes.
 
<a href="https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online" target="_blank">Securing an EIN</a> involves:
 
<ul>
<li>Applying online or via mail: The IRS provides free EIN registration through their website or via mail submission.
</li>
<li>Understanding your business tax obligations: Learn about state-specific taxes that apply to your LLC, such as franchise tax or sales tax. In Texas for an LLC owner this means a 15.3% self-employed tax (12.4% social security, 2.9% Medicare). For more information, visit the <a href="https://comptroller.texas.gov/" target="_blank">Texas Comptroller's Office website</a>. </li>
</ul>
 
 
<h3>07. Organize annual reports</h3>
 
In some states, annual reports are mandatory filings that keep your company's information up-to-date with the state government. However, Texas does not require annual reports but does require an annual franchise tax report.
 
To ensure you’re compliant with this reporting requirement make sure to: 
 
<ul>
<li>Know due dates: Mark your calendar for May 15th each year when franchise tax reports are due.
</li>
<li>Maintain proper records: Keep accurate records throughout the year to simplify report preparation when due dates approach.</li>
</ul>
 
 
<h2>How much does it cost to start an LLC in Texas</h2>
 
When planning to start an LLC in Texas, it's important to budget for the various costs involved. These expenses can vary depending on the complexity of your business and any additional services you may need. Below is a breakdown of the typical costs you'll encounter when setting up your LLC in Texas.
 
 
<h3>The main costs involved in starting an LLC in Texas</h3>
 
<ul>
<li>Filing fee for Certificate of Formation: The state of Texas requires a non-refundable fee to file your Certificate of Formation. This is one of the primary costs you'll incur. <a href="https://direct.sos.state.tx.us/help/help-corp.asp?pg=fee" target="_blank">For an LLC it costs $300</a>.
</li>
<li>Registered agent fee: If you choose to hire a professional registered agent, they will charge a fee for their services. This fee can vary widely based on the provider.
</li>
<li>Business permits and licenses: The cost for permits and licenses can differ depending on your business type and location. Some industries may require multiple licenses, which will increase this cost.
</li>
<li>Franchise tax: While not an upfront cost, remember that your LLC will be subject to Texas's franchise tax, which is based on your business's revenue and is <a href="https://comptroller.texas.gov/taxes/publications/98-806.php" target="_blank">calculated one of several ways </a>- total revenue times 70 percent, total revenue minus cost of goods sold, total revenue minus compensation, total revenue minus $1million.
</li>
<li>Operating agreement: If you decide to have a lawyer draft your operating agreement, there will be legal fees involved. However, drafting one yourself or using a template can reduce or eliminate this cost.
</li>
<li>EIN registration: Fortunately, obtaining an EIN from the IRS is free of charge.</li>
</ul>
 
Additional costs may include:
 
<ul>
<li>Legal or financial consulting fees: If you seek professional advice during the formation process, these services will add to your startup costs.
</li>
<li>Domain registration and website creation: Building a website is crucial in today's online market. Costs here include <a href="https://www.wix.com/domain/names" target="_blank">domain registration</a> and potentially hiring a web designer or using a <a href="https://www.wix.com/" target="_blank">website builder </a>like Wix.
</li>
<li>Business insurance: Depending on your industry, you might need various types of insurance to protect your LLC.</li>
</ul>
 
Learn more: <a href="https://www.wix.com/blog/cost-to-start-an-llc" rel="noreferrer" target="_blank">Cost to start an LLC</a>
 
 
<h2>Who can start an LLC in Texas</h2>
 
In Texas, starting an LLC is open to a wide range of individuals and groups, but there are certain eligibility criteria that must be met. Understanding who can form an LLC in the state is crucial before you embark on the process.
 
 
<h3>Age requirement</h3>
 
There is no minimum age requirement to start an LLC in Texas. However, individuals under 18 may face challenges entering into contracts with suppliers and other vendors. 
 
 
<h3>Residency</h3>
 
You don't have to be a Texas resident or a U.S. citizen to form an LLC in the state. However, your LLC must have a registered agent with a physical address within Texas.
 
 
<h3>Legal status</h3>
 
Both individuals and entities can form an LLC. This includes sole proprietors looking to change their business structure and existing businesses wanting to create a new LLC.
 
 
<h3>Industry restrictions</h3>
 
Most types of businesses can form an LLC in Texas but certain professions with specific regulatory requirements might need to form professional limited liability companies (PLLCs).
 
 
<h3>Number of members</h3>
 
Texas does not require a minimum or maximum number of members to start an LLC.
 
 
<h3>Business name restrictions</h3>
 
Your chosen business name must comply with Texas naming laws and cannot imply that it is associated with government agencies or activities it's not legally authorized to perform.
 
 
<h2>Benefits of starting an LLC in Texas</h2>
 
Forming an LLC in Texas comes with a host of advantages that can be appealing to business owners. These benefits range from legal protections to tax advantages.
 
 
<h3>Limited liability protection</h3>
 
As the name suggests, an LLC provides its owners with limited liability. This means your personal assets are typically protected if your business faces lawsuits or debts.
 
Shylene D’Addario, VP and associate general counsel at LegalZoom, sheds some light on defining this popular business structure.
 
 
 
<h3>Pass-through taxation</h3>
 
LLCs often benefit from pass-through taxation where the business itself is not taxed. Instead, profits and losses pass through to the individual members' tax returns.
 
 
<h3>Flexible management structure</h3>
 
Unlike <a href="https://www.wix.com/encyclopedia/definition/corporation" target="_blank">corporations</a>, LLCs are not required to have a board of directors or annual meetings, offering more flexibility in how the business is managed and operated.
 
 
<h3>Ease of formation and maintenance</h3>
 
Starting an LLC in Texas is relatively straightforward, with fewer formalities compared to corporations. Ongoing maintenance is also simpler, with no requirement for annual reports.
 
 
<h3>Credibility with customers and partners</h3>
 
Having 'LLC' after your business name can enhance your credibility with potential customers, suppliers and financial institutions. You can then choose an<a href="https://www.wix.com/encyclopedia/definition/llc-domain" target="_blank"> .llc domain</a> for your website to reinforce this. 
 
 
<h3>No ownership restrictions</h3>
 
Texas allows for unlimited owners (members) in an LLC, who can be individuals, corporations, other LLCs, or foreign entities.
 
 
<h3>Attractive business climate</h3>
 
Texas is known for its business-friendly environment, including no state income tax and a supportive regulatory framework.
 
 
<h3>Access to business resources</h3>
 
The state offers various resources to support businesses, such as development programs and incentives. These include business resources from the <a href="https://gov.texas.gov/business/page/resources" target="_blank">Texas Economic Development & Tourism Office,</a> the <a href="https://gov.texas.gov/business/page/small-business-portal" target="_blank">Governor’s Small Business Resource Porta</a>l and the <a href="https://www.sos.state.tx.us/corp/related.shtml" target="_blank">Texas Secretary of State Start-up guides and resources</a>.
 
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_82eb5984f430417eb585412e52ae6809~mv2.png/v1/fit/w_924,h_666,al_c,q_80/file.png"alt="pros of starting an llc in texas"></figure>
 
 
<h2>Potential disadvantages of starting an LLC in Texas</h2>
 
While forming an LLC in Texas has many benefits, it's also important to consider the potential disadvantages. Being aware of these drawbacks can help you make a well-informed decision about whether an LLC is the right structure for your business.<a href="http://business.Here" target="_blank"> Here</a> are some challenges you might face with an LLC in Texas:
 
 
<h3>Franchise tax</h3>
 
Although Texas does not have a personal income tax, LLCs are subject to a franchise tax based on earnings. This could be a financial burden depending on your company's revenue.
 
 
<h3>Public disclosure</h3>
 
Information about your LLC, such as names of members and the registered agent, becomes public record when you file with the state. This might be a concern if privacy is important to you.
 
 
<h3>Limited growth potential</h3>
 
If you plan to seek outside investors, an LLC may not be as attractive as a corporation. Investors typically prefer corporations for their established equity structures and potential for growth.
 
 
<h3>Self-employment taxes</h3>
 
Profits from an LLC may be subject to self-employment taxes, which can be higher than corporate taxes because they include Social Security and Medicare contributions.
 
 
<h3>Transferability of ownership</h3>
 
Transferring ownership interests in an LLC can be more complicated than with a corporation. Typically, all members must approve adding new members or altering ownership percentages.
 
 
<h3>Complexity in multi-state operations</h3>
 
If your LLC operates in multiple states, you may need to comply with the laws and regulations of each state, which can complicate taxes and regulatory compliance.
 
 
<h3>Less structure</h3>
 
The flexibility of an LLC's management can also be a downside if there's not enough structure or clear roles defined within the business.
 
 
<h2>Why start an LLC over another business entity in Texas?</h2>
 
Choosing the right business structure is a critical decision for any entrepreneur. In Texas, forming an LLC is often favored over other entities due to its unique advantages. However, it's essential to compare it with other types of business structures to understand why an LLC might be the best choice for your situation.
 
Here's how an LLC stacks up against other business entities:
 
<ul>
<li><a href="https://www.wix.com/encyclopedia/definition/sole-proprietorship" target="_blank">Sole proprietorship</a>: Unlike a sole proprietorship, an LLC provides personal asset protection, separating your personal liabilities from those of your business.
</li>
<li><a href="https://www.wix.com/encyclopedia/definition/partnership" target="_blank">Partnership</a>: An LLC offers more protection for each member compared to a partnership, where each partner can be personally liable for the debts of the business.
</li>
<li><a href="https://www.wix.com/encyclopedia/definition/corporation" target="_blank">Corporation</a>: While corporations also provide limited liability protection, they’re also subject to double taxation (taxes on both corporate profits and shareholder dividends). An LLC avoids this with pass-through taxation.</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_6de2219950944904b53e574b1fa224a9~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="how to start an llc in texas - types of business entities"></figure>
 
 
LLCs also offer these unique advantages:
 
<ul>
<li>Operational flexibility: Corporations are required to have a formal structure with directors and officers, while an LLC can be managed by its members or managers, providing greater operational flexibility.
</li>
<li>Fewer record-keeping requirements: An LLC has less stringent requirements for record-keeping and reporting compared to a corporation.
</li>
<li>Profit distribution flexibility: Profits in an LLC can be distributed in any manner agreed upon by the members, unlike corporations that distribute profits according to the number and type of shares held.</li>
</ul>
 
 
<h2>You've formed your LLC in Texas, now what?</h2>
 
After successfully forming your LLC in Texas, the journey to building and growing your business is just beginning. There are several important steps you should take to ensure that your LLC operates smoothly and remains compliant with state laws.
 
 
<h3>Open a business bank account</h3>
 
To maintain your LLC's liability protection, it's crucial to keep your business finances separate from personal ones. Opening a <a href="https://www.wix.com/encyclopedia/definition/business-banking" target="_blank">business bank</a> account is a key step in achieving this.
 
 
<h3>Obtain necessary insurance</h3>
 
Depending on your industry, you may need various types of insurance to protect your business and comply with state regulations.
 
For example, if you’re looking to <a href="https://www.wix.com/blog/how-to-start-a-handyman-business" target="_blank">start a handyman business</a> in the state you’ll need to consider general liability insurance, professional liability insurance, workers’ compensation insurance, tools and equipment insurance and potentially commercial property insurance too.
 
 
<h3>Stay compliant with state taxes</h3>
 
Make sure you understand and meet all tax obligations, including the Texas franchise tax and any other applicable state taxes.
 
Additionally, focus on these areas to manage and grow your LLC:
 
<ul>
<li>Understand ongoing compliance requirements: Familiarize yourself with any annual filings or fees required by the state of Texas to keep your LLC in good standing.
</li>
<li>Develop a strong brand identity: Create a logo with a <a href="https://www.wix.com/logo/maker" target="_blank">logo maker</a>, establish a brand voice, and build a professional website to present a cohesive image to customers. 
</li>
<li>Implement a good accounting system: Good financial management is essential for any business. Set up an accounting system that allows you to track expenses, profits, and financial growth accurately.</li>
</ul>
 
 
<h2>For more information on how to start an LLC by state</h2>
 
<ul>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-maryland" rel="noreferrer" target="_blank">How to start an LLC in Maryland</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-washington-state" rel="noreferrer" target="_blank">How to start an LLC in Washington State</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-california" rel="noreferrer" target="_blank">How to start an LLC in California</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-florida" rel="noreferrer" target="_blank">How to start an LLC in Florida</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-south-carolina" rel="noreferrer" target="_blank">How to start an LLC in South Carolina</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-north-carolina" rel="noreferrer" target="_blank">How to start an LLC in North Carolina</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-michigan" rel="noreferrer" target="_blank">How to start an LLC in Michigan</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-massachusetts" rel="noreferrer" target="_blank">How to start an LLC in Massachusetts</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-virginia" rel="noreferrer" target="_blank">How to start an LLC in Virginia</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-pennsylvania" rel="noreferrer" target="_blank">How to start an LLC in Pennsylvania</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-indiana" rel="noreferrer" target="_blank">How to start an LLC in Indiana</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-tennessee" rel="noreferrer" target="_blank">How to start an LLC in Tennessee</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-colorado" rel="noreferrer" target="_blank">How to start an LLC in Colorado</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-arizona" rel="noreferrer" target="_blank">How to start an LLC in Arizona</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-louisiana" rel="noreferrer" target="_blank">How to start an LLC in Louisiana</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-mississippi" rel="noreferrer" target="_blank">How to start an LLC in Mississippi</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-wisconsin" rel="noreferrer" target="_blank">How to start an LLC in Wisconsin</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-ohio" rel="noreferrer" target="_blank">How to start an LLC in Ohio</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-georgia" rel="noreferrer" target="_blank">How to start an LLC in Georgia</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-illinois" rel="noreferrer" target="_blank">How to start an LLC in Illinois</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-new-jersey" rel="noreferrer" target="_blank">How to start an LLC in New Jersey</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-new-york" rel="noreferrer" target="_blank">How to start an LLC in New York</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-alabama" rel="noreferrer" target="_blank">How to start an LLC in Alabama</a></li>
<li><a href="https://www.wix.com/blog/how-to-start-an-llc-in-missouri" rel="noreferrer" target="_blank">How to start an LLC in Missouri</a></li>
</ul>
 
 
<h2>How to start an LLC in Texas FAQ</h2>
 
<ul>
<li><h3>How long does it take to form an LLC in Texas?</h3>The time it takes to form an LLC in Texas can vary. If you file online, the processing time is typically faster, often within a few business days. Mailed applications may take several weeks.The time it takes to form an LLC in Texas can vary. If you file online, the processing time is typically faster, often within a few business days. Mailed applications may take several weeks.</li>
<li><h3>Can I reserve my business name before starting an LLC?</h3>Yes, you can reserve a business name for 120 days by filing an <a href="https://www.sos.state.tx.us/corp/forms/501_boc.pdf" target="_blank">Application for Reservation or Renewal of Reservation of an Entity Name</a> with the Texas Secretary of State and paying the required fee.</li>
<li><h3>Do I need a lawyer to start an LLC in Texas?</h3>While it's not a legal requirement to hire a lawyer to form your LLC, consulting with one can be beneficial, especially if your business has complex legal needs or if you're unfamiliar with the process.</li>
<li><h3>What's the difference between members and owners in an LLC?</h3>Members are the owners of the LLC who have an equity interest in the company. Managers are individuals or members chosen by the members to run the day-to-day operations of the LLC.</li>
<li><h3>What taxes am I liable for with an LLC in Texas?</h3>You'll need to consider that you can liable for both federal and state taxes. The main federal taxes include, <ul>
<li>Income tax: As a member of an LLC, your share of the business's profits is considered personal income and taxed at your individual income tax rate.</li>
<li>Self-employment tax: If your LLC has at least two members, you may be subject to self-employment tax, which covers Social Security and Medicare.</li>
<li>Employment tax: If your LLC has employees, you must pay federal employment taxes, including Social Security, Medicare and federal income tax withholding. </li>
<li>Estimated taxes: If you expect your LLC's tax liability to exceed $1,000, you are required to make estimated tax payments throughout the year.</li>
</ul> State taxes relevant to an LLC in Texas include but may not be limited to: <ul>
<li>Franchise tax: Texas has a franchise tax for most businesses, including LLCs. However, the first $1,186,000 of your business's annual gross receipts are exempt from this.</li>
<li>Sales tax: If your LLC sells tangible personal property or certain services, you are required to collect and remit sales tax to the Texas Comptroller of Public Accounts.
</li>
</ul></li>
</ul>
<h3></h3>
<h3></h3>
 
<h3></h3>
 
<h3></h3>
<h3></h3>
]]></content:encoded></item><item><title><![CDATA[What are pre-orders and how do they work in eCommerce]]></title><description><![CDATA[Learn how eCommerce pre-orders can help you build hype, motivate shoppers, generate revenue and inform your product selling strategy.]]></description><link>https://www.wix.com/blog/pre-orders</link><guid isPermaLink="false">6645aba14f384a18d3526589</guid><category><![CDATA[Business Strategies]]></category><pubDate>Mon, 20 May 2024 05:37:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a77aa0_0c7c664675c640b6a31aa3a506535cae~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Allison Lee</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/05de7a_eb8c089453be4707be474e4aaecc15fb~mv2.png/v1/fit/w_345,h_220,al_c,q_80/file.png"alt="what are pre orders, in ecommerce"></figure>
 
As an <a href="https://www.wix.com/blog/how-to-start-an-ecommerce-business" rel="noreferrer" target="_blank">ecommerce business</a> owner when demand exceeds supply, pre-orders are the way to go.
 
Pre-ordering offers a whole new way of marketing your products, gauging excitement, and making decisions around restocking or manufacturing products. Of course, a pre-order strategy needs to be done tastefully. The last thing you want to do is scare off customers by having too many out-of-stock items on your <a href="https://www.wix.com/blog/ecommerce-website-examples" rel="noreferrer" target="_blank">ecommerce website</a>. 
 
Between knowing when to add a pre-order button to your store, prepping your inventory flows, and picking manufacturers to work with—there’s a lot to consider before you pull the trigger on this type of strategy. Keep reading for tips on how to offer pre-orders and make this strategy work for your business. 
 
 
<h2>What is an eCommerce pre-order?</h2>
 
An <a href="https://www.wix.com/blog/what-is-ecommerce" rel="noreferrer" target="_blank">e commerce</a> pre-order is when an online store puts an item up for sale when it’s not currently in stock. Pre-ordered products can be purchased and paid for in advance, and typically have an availability date attached to them. Or, shoppers may be billed when the item is shipped. 
 
 
<h2>Why should you allow pre-ordering?</h2>
 
You might consider a pre-ordering strategy for your ecommerce business for several reasons:
 
<ul>
<li>To <a href="https://www.wix.com/blog/ecommerce/2022/08/how-to-market-a-product" target="_blank">market a new product</a> before it's released. For example, many book or video game publishers run pre-sale campaigns to create buzz around new titles. This helps to create a sense of urgency among buyers who want to be the first to receive new items. Pre-order campaigns can be timed to coincide with dates or events (e.g., pre-order in time for spring), and can become the focal point of marketing campaigns.
</li>
<li>To retain customers (enable backorders). If you have a trending product that goes out of stock quickly, pre-orders can help you to retain the sale even when inventory drops to zero. To spice up your offer, you could even guarantee special pricing for shoppers who take advantage of pre-order offers. Pre-orders additionally help to reduce wait times for high-demand products, ensuring that your customer will receive an item as soon as it becomes available and doesn’t have to check back into your site to place an order.
</li>
<li>To fund products in development. Crowdfunding platforms like Kickstarter connect creators with individuals who are willing to pledge money towards their ideas. Backers can, in turn, look forward to receiving the product as soon as it’s developed. Similarly, you may lean on a pre-order strategy if you’re looking to validate a new product idea or to test new product variations (e.g., colors, sizes, scents) prior to committing fully to a new product line.
</li>
<li>To help with cash flow. The typical manufacturing process takes anywhere between 30 to 60 days. During this time, you’re likely communicating with multiple suppliers, receiving samples (in the case of a new product), and preparing orders for shipping. To keep money coming in as you’re burning through cash and time, you may choose to accept pre-orders on your items.
</li>
<li>To sample demand. Pre-orders provide two key benefits to store owners who must plan for purchases ahead of each season. First, they help you understand the demand for a given product. Are bento lunch boxes going to be the hot item for this school season or are eco-friendly bamboo lunch bags a better investment? Pre-orders also provide a reliable source of sales revenue. These two benefits work together to help online store owners plan and fund their purchases simultaneously. </li>
</ul>
 
 
<h2>When is the right time to offer pre-orders?</h2>
 
You could offer pre-orders at any stage of your business’s growth. From the time you offer your first items, to the time you expand to new channels and countries, pre-orders can keep sales coming through the door. 
 
Read Also: <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">How to start a business</a>
 
Here are a few examples of when you may choose to launch a pre-ordering button. 
 
<ul>
<li>When offering a new product on your website. If you’re rolling out a new product, pre-orders can help you gauge interest, generate income while the product is in production, and inform your website visitors about the item’s pending availability. Keep in mind that you’ll need to <a href="https://www.wix.com/blog/ecommerce/2020/10/find-manufacturers" target="_blank">find a reliable manufacturer</a> for your product idea—one that delivers on quality, timing, and communication. You have customers waiting for their items and your reputation depends on delivering the goods in a reasonable time.
</li>
<li>When offering VIP customers first access to limited-edition products. You can allow your top customers to call dibs on new or high-demand items before they’re released to the public. This is a great way to foster <a href="https://www.wix.com/blog/ecommerce/2020/07/repeat-customers" target="_blank">brand loyalty</a> and to incentivize shoppers to join your email list or loyalty program. It also gives you the opportunity to promote popular products in advance, while helping you plan for how much of the item to order.
</li>
<li>When combining pre-orders with discounts or promotions. Offering pre-orders in combination with promotions and <a href="https://support.wix.com/en/article/wix-stores-creating-a-price-discount-coupon" target="_blank">price discounts</a> can help to motivate buyers to take action, even when your product is out of stock. This approach works particularly well when tied to an event, holiday, or season and can be communicated via your website, social media accounts, email, and ad campaigns.
</li>
<li>When testing a new product. Test a product’s viability before committing your resources to a full product launch. You could launch a “coming soon” landing page to sample interest, and to slowly roll out your products. You can—in a sense—buy time to address any supply chain issues (which are inherent to any new product release) and/or set realistic expectations with customers prior to fully rolling out your product. </li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/05de7a_052ed37fd367479fa97146e8b6c6e0c4~mv2.png/v1/fit/w_1000,h_608,al_c,q_80/file.png"alt="when to offer pre orders"></figure>
 
 
<h2>A few cautionary tips when using pre orders</h2>
 
A note of caution—it’s not advisable to offer pre-ordering when the availability date of an item is extremely uncertain or unknown. In this case, an alternative to pre-orders could be to enable shoppers to sign up for an email or text alert that notifies them when the item is back in stock.
 
Furthermore, when implementing pre-orders on your website, it’s important to clearly communicate the entire process to your customers. This includes notifying existing customers when pre-orders are available and the status of your products after they purchase your products. Some important details you’ll want to communicate with your buyers: 
 
<ul>
<li>Estimated shipping date</li>
<li>Their payment options (covered in the next section)</li>
<li>Terms and conditions associated with pre-orders </li>
<li>Order cancellation policy, complete with an easy way for customers to cancel pre-orders if necessary</li>
</ul>
 
 
<h2>Choosing the right eCommerce pre-order method</h2>
 
When offering pre-orders on your website, there are several payment schedules that you can offer. 
 
<ul>
<li>Pay now: This method requires payment at the time of purchase, but shipping is deferred until the product becomes available. This is the most popular type of pre-order for obvious reasons—it enables store owners to earn revenue before the item is available to be shipped. It’s also easy to set up if you already have an <a href="https://www.wix.com/blog/ecommerce/2021/04/best-online-payment-solutions" target="_blank">online payment solution</a> set up. However, if you sell internationally, you’ll want to check for any red tape regarding payments. Some countries forbid the sale of out-of-stock items, so you’d have to default to “pay later” in these instances.
</li>
<li>Pay later: In this scenario, the customer promises to pay for your product at the time of shipping. Both the buyer and seller can typically cancel a “pay later” order if desired, so you’ll have to plan for excess inventory if there are a lot of cancellations.
</li>
<li>Crowdfunding: <a href="https://www.wix.com/blog/what-is-crowdfunding" target="_blank">Crowdfunding</a> is a popular option if your business is creating a new product and requires capital for the manufacturing process. Customers often commit to sending you money even if a product isn’t guaranteed, and look towards receiving rewards, equity, or the final product (if and when it’s built) in return. This approach isn’t standard for the typical eCommerce <a href="https://www.wix.com/blog/types-of-businesses" target="_blank">types of businesses</a>.</li>
</ul>
 
 
<h2>Benefits of using pre-orders for your eCommerce business</h2>
 
Pre-orders can be an effective strategy for your eCommerce business and for several reasons. We've put together some of the main ones, to help you understand if they're a good strategy for your business. 
 
<ul>
<li>Better cash flow management: Pre-orders can improve your cash flow by securing upfront revenue on the promise of goods being shipped once they're available. This can be helpful in managing production costs and other operational expenses. Just be sure to manage your pre-order and inventory effectively so customer do get what they ordered.
</li>
<li>Demand insights: By offering products for pre-order, you can gauge customer interest and forecast demand accurately. This can help avoid overproduction or stockouts.
</li>
<li>Build anticipation: Pre-orders can create a sense of anticipation and excitement about your product among your customers, which is a good promotion in itself. You can also use it in your marketing, to build excitement and potential new orders. If pre-orders are combined with a sense of limited availability, they can create a sense of urgency among customers and speed up the buying decision process.
</li>
<li>Customer loyalty: Customers who pre-order products are likely to be your most loyal ones. They trust your brand enough to commit to buying a product before it's even available. These are then customers who should be segmented and wooed with different promotions throughout the year.
</li>
<li>Delivery flexibility: For items that aren’t needed immediately (like books, non-seasonal clothing), pre-orders allow you as the retailer to better plan your delivery schedules and manage your inventory more effectively.</li>
</ul>
 
 
<h2>How do pre-orders work with Wix eCommerce?</h2>
 
Wix's <a href="https://www.wix.com/ecommerce/website" rel="noreferrer" target="_blank">eCommerce platform</a> offers a native solution for accepting pre-orders or backorders on your products. 
 
<ol>
<li>Click a product to edit from your Wix eCommerce dashboard.</li>
<li>Click the Pre-order toggle to display a pre-order button on your listing. This button will appear whenever inventory reaches zero for your active product listing. </li>
<li>Customize your pre-order message, i.e., the short blurb that customers will see when your item is out of stock. As an example, you could provide an estimated date for when your product will be back in stock. </li>
<li>(Optional) Limit how many pre-orders a single customer can request of your item. </li>
</ol>
 
Note: Any pre-orders made through Wix eCommerce will require immediate payment. 
 
When you receive a pre-order, make sure to follow up with a <a href="https://www.wix.com/blog/ecommerce/2021/04/email-marketing-ecommerce" target="_blank">thank you email</a> that reiterates that this is a pre-order purchase. Communicate as much information as possible and follow up regularly to keep your customers at ease. 
 
You can integrate your favorite <a href="https://www.wix.com/ascend/email-marketing" target="_blank">email marketing</a> app with Wix, keeping customer info, order status, and inventory data in sync. Using the Wix editor, you can also spin up “coming soon” pages or bespoke product pages to further incentivize purchases. 
 
 
]]></content:encoded></item><item><title><![CDATA[How to sell on YouTube in 5 steps]]></title><description><![CDATA[Read our guide on how to sell on Youtube and drive traffic to your business.]]></description><link>https://www.wix.com/blog/how-to-sell-on-youtube</link><guid isPermaLink="false">6645a9c74f384a18d3526575</guid><category><![CDATA[Business Strategies]]></category><pubDate>Mon, 20 May 2024 05:23:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ede97b_94d58b83debd46a8b837ed8a212cf13a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Allison Lee</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/c50e9e_aa6ce176d82c4869a3ca5b9e340cb470~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="how to sell on youtube in 5 steps"></figure>
 
Today’s crowded marketplace has become a battleground for attention. And there might be no better way to capture buyers or users than YouTube, the planet’s <a href="https://datareportal.com/reports/digital-2023-october-global-statshot" rel="noreferrer" target="_blank">second-most visited website,</a> behind Google. Plus, the video-streaming service is uniquely effective at outperforming other channels in impacting consumer behavior. YouTube viewers are <a href="https://www.retaildive.com/spons/the-power-of-youtube-in-the-era-of-covid-19/588999/" target="_blank">2X more</a> likely to buy something they saw on the platform.
 
It also stands out among its social media peers, with YouTube viewers 4X more likely to use the platform to get information about a brand, product, or service. 
 
The challenge with YouTube is in standing out on a platform cluttered with creators, <a href="https://www.wix.com/blog/what-is-ecommerce" target="_blank">eCommerce</a> competitors and distractions. Below, we provide 5 actionable steps on how businesses can effectively leverage YouTube to sell products and drive traffic to their website. 
 
Learn more: <a href="https://www.wix.com/blog/ecommerce/2022/01/multichannel-selling" rel="noreferrer" target="_blank">Multichannel selling</a>
 
 
<h2>Why YouTube is integral to selling online</h2>
 
When it comes to <a href="https://www.wix.com/blog/how-to-sell-online" rel="noreferrer" target="_blank">selling online</a>, getting your product or service in front of a large audience is critical for success, especially if you're <a href="https://www.wix.com/blog/businesses-to-start-with-little-money" rel="noreferrer" target="_blank">starting a business with little money</a>. 
 
Read Also: <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">How to start a business</a>
 
YouTube just happens to be a very powerful marketing and sales too due people’s love of video-based information and its hyper-personalized recommendations system. It's reach is also growing with YouTube videos now appearing on over <a href="https://www.semrush.com/blog/youtube-stats/" rel="noreferrer" target="_blank">791.3 million search engine results pages in the US. </a>
 
 
<h2>How to sell on YouTube</h2>
 
As it looks to further compete with Amazon, Google has been making it increasingly easier for businesses to sell on YouTube. To get started, you’ll need to do the following:
 
<ol>
<li><a href="#a8nap" rel="noopener noreferrer">Set up your YouTube account</a> </li>
<li><a href="#7q0ts" rel="noopener noreferrer">Create a landing page or online store</a> </li>
<li><a href="#17tht" rel="noopener noreferrer">Plan your eCommerce content strategy</a> </li>
<li><a href="#a882l" rel="noopener noreferrer">Figure out how to create high-quality videos</a> </li>
<li><a href="#b0fg4" rel="noopener noreferrer">Set up Google Ads</a></li>
</ol>
 
 
<h3>01. Set up your YouTube account</h3>
 
<a href="https://www.wix.com/blog/how-to-start-a-successful-youtube-channel-for-your-business" rel="noreferrer" target="_blank">Create a YouTube account</a> (if you don’t already have one). This handy <a href="https://www.youtube.com/watch?v=l0eM1_JVqHE" target="_blank">3-minute video</a> from Google tells you how to set one up.
 
 
<h3>02. Create a landing page or online store</h3>
 
A landing page or online store. <a href="https://www.wix.com/ecommerce/website" rel="noreferrer" target="_blank">Wix eCommerce</a> can help you with this one. More than 700,000 eCommerce merchants have found <a href="https://www.wix.com/blog/how-to-start-an-online-store" rel="noreferrer" target="_blank">starting an online store</a> with Wix extremely simple. (Note: you don’t need a website to sell on YouTube because you can promote products in your videos and sell in online marketplaces or from a physical storefront but it sure makes things easier if you do).
 
Learn more: 
<ul>
<li><a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">How to make a website</a></li>
<li><a href="https://www.wix.com/blog/how-to-make-a-website-to-sell" rel="noreferrer" target="_blank">How to make a website to sell</a></li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/84b06e_f844d1c23eab4ae2a1536b81b5e55aa5~mv2.png/v1/fit/w_1000,h_629,al_c,q_80/file.png"alt="how to sell on youtube - create a website or landing page"></figure>
 
 
<h3>03. Plan your YouTube content strategy</h3>
 
You'll need a content strategy that incorporates video into its mix of tactics. This is probably one of the most important steps when it comes to selling on YouTube. The success, reach and engagement level of your content is what will define your potential to sell on the platform. You'll need to start by:
 
<ul>
<li>Defining your target audience: think about what content they might be interested in. Younger audiences for example, prefer YouTube shorts and content in more sizeable bites.
</li>
<li>Researching your competition: don't be afraid to fully
analyze their YouTube content to see what resonates with their (and your) target audience. Just make sure to put your own unique spin or touch on it and make sure its true to your brand.
</li>
<li>Setting specific goals: lay out clearly
what you want to achieve with your YouTube presence. These can include increasing brand awareness, driving sales or generating leads. When it comes to selling on YouTube your goals might be very specific, for example, to sell x quantities of product within a specific timeframe. Your goals should be measurable and trackable with clear timelines to review if you're meeting them or not.
</li>
<li>Branding your content: a
lign your content with your brand identity, products/services, and how you want your audience to see you.
Choose engaging and informative video topics that address your audience's pain points and add value to their lives. Keep an eye on trending topics too.
</li>
<li>Creating high-quality content: invest, where you can. in production value, using good lighting, sound and video editing for a better viewing experience. This includes
creating engaging and informative videos that keep your YouTube audience captivated and coming back for more.
</li>
<li>Optimizing for search: while not technically a search engine, the way users find content on YouTube is not unlike how they would on search engines. You can also do keyword research on YouTube to find relevant search times used by your target audience. Then remember to optimize
your video titles, descriptions and tags with these keywords to improve search visibility within YouTube.</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_4542dc71f66a40dfbee61c13efdb76d7~mv2.png/v1/fit/w_1000,h_792,al_c,q_80/file.png"alt="sell on youtube - content strategy"></figure>
 
 
<h3>04. Figure out how to create high-quality videos</h3>
 
You'll need to find a way to create high-quality videos to sell on YouTube. Sure, you can use your iPhone, but when using video to sell products, we recommend having a dedicated camera and tripod setup so you can take professional recordings of your products in use (and stand out from the clutter while you’re at it). After you’ve recorded your media, you can use the <a href="https://www.wix.com/tools/video-maker" target="_blank">Wix Video Maker</a> to add complementary music, eye-popping visuals, and attention-grabbing fonts to your videos to ensure a professional finish.
 
 
<h3>05. Set up Google Ads</h3>
 
A <a href="https://support.google.com/google-ads/answer/6366720?hl=en" target="_blank">Google Ads account</a> is necessary if you want to run paid ads on YouTube. YouTube ads are managed through Google’s advertising platform, so you’ll need to open a Google Ads account if you want to advertise. If you have a Google Ads account, you can create shopping ads for YouTube that connect viewers directly to your products. TrueView for Shopping campaigns pulls your <a href="https://www.wix.com/blog/ecommerce/2022/03/google-merchant-center" target="_blank">Google Merchant Center</a> product data into shopping cards that appear in video ads. Get the details from <a href="https://support.google.com/google-ads/answer/6303978?hl=en" target="_blank">Google Ads Help</a>, including how to create a TrueView Shopping campaign and how to select what products to feature.
 
 
<h2>How should I market my business on Youtube?</h2>
 
It might sound obvious, but marketing your business to sell on YouTube starts with creating a thriving YouTube channel. 
 
Learn more: <a href="https://www.wix.com/blog/youtube-marketing" rel="noreferrer" target="_blank">YouTube marketing</a>
 
First, focus on building a strong “About” section with a keyword-rich channel description. 
 
Make sure to add links to your website and/or social media accounts. Keep the description short and relevant. 
 
Next, create a compelling channel trailer to pique viewer interest and encourage them to subscribe. Channel trailers are a great way to introduce your brand and channel to new viewers. 
 
Now you now how to start uploading videos. Answering customers’ product-specific questions is a great way to start populating your channel. According to data from the Pew Research center, <a href="https://www.pewresearch.org/internet/2018/11/07/many-turn-to-youtube-for-childrens-content-news-how-to-lessons/?utm_source=AdaptiveMailer&utm_medium=email&utm_campaign=11-6-18%20Youtube%20content&org=982&lvl=100&ite=3395&lea=786973&ctr=0&par=1&trk=" target="_blank">over 50 percent</a> of people visit YouTube to figure out how to do things they haven’t done before. Something to keep in mind when thinking of what content to produce.
 
Here are some other topics and tactics to consider when selling on YouTube. 
 
 
<h3>01. Customer testimonials</h3>
 
Customer testimonials and reviews help showcase your products, highlight your brand and establish trust for viewers who may not be familiar with your business.
 
 
<h3>02. Vlogs</h3>
<h3></h3>
Vlogs, short for “video log” are video versions of the (written) blogs we all know and love. Vlogging about your business is a creative way to showcase and promote products. Vlogs can take the form of product demos, how-to videos, product “hauls” that highlight multiple products with a common theme (e.g., ten great holiday gifts for teens), and any other relevant topics you can think of.
 
 
<h3>03. Influencers</h3>
<h3></h3>
Influencers, a.k.a., people with large social media followings, are a great source for promoting your business and products on YouTube, as it is with any other social media channel (think <a href="https://www.wix.com/blog/how-to-sell-on-instagram" rel="noreferrer" target="_blank">how to sell on Instagram</a> and <a href="https://www.wix.com/blog/ecommerce/2023/06/how-to-sell-on-facebook-marketplace" rel="noreferrer" target="_blank">how to sell on Facebook Marketplace</a>). It’s not typically free to work with influencers, but partnering with them has the potential to get your products and store in front of many-a-viewer. Alex Garza, a YouTube influencer with nearly 900,000 subscribers, frequently partners with retail brands. <a href="https://www.youtube.com/watch?v=kmgyCqhnM_U" target="_blank">This video by Garza</a> for Walmart was viewed nearly 35,000 times and showcases different outfits, all of which are from Walmart.
 
 
<figure><img src="https://static.wixstatic.com/media/e674aa_6412a7e944e143b99c467bdac09dc43e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="how to sell on youtube - influencers"></figure>
 
 
<h3>04. Co-marketing</h3>
 
Co-marketing campaigns are another way to get in front of new viewers and sell on YouTube. Brands like Nike and Purina use comarketing to reach new and/or large audiences. For example, Purina’s Puppyhood campaign featured a series of (extremely cute) videos about a man and his brand new puppy. These videos were shown on Buzzfeed’s website and reposted to YouTube. At their core, these were just puppy food commercials, but they were also wildly popular and, thus, widely shared. The <a href="https://www.youtube.com/watch?v=L3MtFGWRXAA&t=26s" target="_blank">original video</a> got nearly 30 million views.
 
 
<h2>Driving YouTube traffic back to your business</h2>
 
Building an audience on YouTube is a great way to sell products but it’s not the only way. Think of your website as your digital storefront. It serves as a destination for visitors who learn about you from YouTube and other channels like Facebook, Google, and via offline sources too.If you’re wondering <a href="https://www.wix.com/blog/ecommerce/2018/10/how-to-drive-traffic-to-online-store" target="_blank">how to drive traffic to your online store</a> using YouTube, one of the easiest ways is to include a link to your website or product pages on your channel page and within each video’s description. You can also mention your website and feature your URL as a graphic in your videos.
 
YouTube also has a feature called “<a href="https://support.google.com/youtube/answer/6140493?hl=en&co=GENIE.Platform%3DDesktop" target="_blank">cards</a>” that creators can use to link to playlists, videos, and channels. There’s a “link” card that allows users to link to an external website, but you must be part of YouTube’s <a href="https://support.google.com/youtube/answer/72851" target="_blank">partner program</a> to use it.

Partner program members can also add end screens to videos that are at least 25 seconds long. Among other things, end screens allow users to link to an external website. 
 
Don’t have an online store to link to? You can <a href="https://www.wix.com/ecommerce/online-store" target="_blank">create an online store</a> and run your business with Wix eCommerce. 
 
 
 
 
 
 
 
 
]]></content:encoded></item><item><title><![CDATA[What is product sourcing and how to source products for your business]]></title><description><![CDATA[Product sourcing 101: learn how to source products for your business.]]></description><link>https://www.wix.com/blog/product-sourcing</link><guid isPermaLink="false">6645a7a14f384a18d3526566</guid><category><![CDATA[Business Strategies]]></category><pubDate>Mon, 20 May 2024 04:33:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a77aa0_113fda77c6d34f53a470e80105af52d6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brielle Gordon</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/41e17b_c3cbda59ae68483c8f92dfcca75be754~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="what is product sourcing"></figure>
 
Every small business owner needs to have a good handle on product sourcing to succeed when <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">starting their business</a>. One thing online storefronts and brick-and-mortar businesses have in common: there’s no store without products. That’s true whether you’re a home decor website, a fashion business or an artisanal coffee roaster.
 
That's why we've put together these vital tips for defining the right product sourcing strategy for your <a href="https://www.wix.com/blog/how-to-start-an-ecommerce-business" rel="noreferrer" target="_blank">eCommerce business</a>. Learn the ins and outs of finding the right suppliers and maintaining a well-oiled product sourcing machine. 
 
Product sourcing isn’t just about selecting cool products, either. You must be able to accurately assess the efficiency, flexibility and cost of your sourcing model in order to safeguard your business. 
 
Need a better system for your <a href="https://www.wix.com/blog/ecommerce-management" rel="noreferrer" target="_blank">ecommerce management</a>? See how <a href="https://www.wix.com/ecommerce/manage" target="_blank">Wix eCommerce</a> can help you streamline your business, from managing suppliers to monitoring performance. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_4acc6128f883474097754006ea140db0~mv2.jpg/v1/fit/w_1000,h_360,al_c,q_80/file.png"alt="blue button for signing up for a free Wix account"></figure>
 
 
<h2>What is product sourcing?</h2>
 
Product sourcing is the process of acquiring stock that you plan to <a href="https://www.wix.com/blog/how-to-sell-online" rel="noreferrer" target="_blank">sell online</a> or in your brick and mortar store, if you have one. It involves working with suppliers who can provide you with the proper levels of inventory to satisfy customer demand. 
 
It’s a critical part of any <a href="https://www.wix.com/blog/ecommerce/2022/05/ecommerce-business-plan" target="_blank">eCommerce business plan</a>. And while new business owners may be focused on getting their first units built, established ones may be reevaluating their product sourcing methods to help expand their catalog and shave costs.
 
 
<h2>Why product sourcing is so important</h2>
 
The wrong product sourcing strategy can take a toll on your profits and productivity, and affect the overall success of your business. More specifically, product sourcing is important because: 
 
 
<h3>You need to have the right inventory at the right time</h3>
 
Most eCommerce shoppers expect to receive their products within days. If your suppliers are out of <a href="https://www.wix.com/encyclopedia/definition/inventory" rel="noreferrer" target="_blank">inventory</a> and orders start backing up, customers are likely to ditch your store and shop elsewhere. 
 
We saw this happen often as pandemic-era shortages crippled the global supply chain. Out-of-stock messages rose by 250% in October 2021 compared to a pre-pandemic period (January 2020), <a href="https://blog.adobe.com/en/publish/2021/11/09/adobe-shoppers-have-seen-over-2-billion-out-of-stock-messages-online-october-2021" target="_blank">according to Adobe</a>. Electronics, jewelry, apparel, pet products, and home and garden were among the most affected categories.
 
As the supply chain crunch continues, having a strong product sourcing strategy with multiple suppliers will help you weather port closures, shipping delays, and other disruptions so that you can keep your customers satisfied and reduce the risk of them going to a competitor’s site.
 
 
<h3>Product quality is crucial</h3>
 
Few things will erode your store’s reputation faster than inferior products that let customers down. Not only will poor product quality lead to a spike in returns, but you run the risk of receiving negative <a href="https://www.wix.com/blog/ecommerce/2021/12/customer-reviews" target="_blank">customer reviews</a> and damaging your reputation online. 
 
Today’s <a href="https://www.wix.com/blog/what-is-ecommerce" rel="noreferrer" target="_blank">eCommerce</a> shoppers are also ever-sensitive to both poor-quality products and perceived (and actual) counterfeits. 
 
 
<h3>Flexibility is required for your business to scale</h3>
 
The right product sourcing strategy should help you achieve your growth goals. Spending too much upfront cost on supplies, or taking too long to produce handmade products are two challenges that tend to fetter growth. Each of these should therefore be taken into account when identifying the right suppliers and processes for product sourcing. 
 
Read Also: <a href="https://www.wix.com/blog/ecommerce/2021/12/grow-ecommerce-business" target="_blank">10 ways to grow your eCommerce business</a>
 
 
<h2>How to source products for your business</h2>
 
There’s no one-size-fits-all approach for product sourcing. Rather, you should choose the most appropriate strategy for your store based on your overall goals, your products, your target audience and your budget. 
 
To get you started, here are the four most common ways to source products:
 
<ol>
<li><a href="#6f5qf" rel="noopener noreferrer">Dropshipping</a> </li>
<li><a href="#bkhn3" rel="noopener noreferrer">Wholesaler</a> </li>
<li><a href="#3ibiv" rel="noopener noreferrer">Manufacturer</a> </li>
<li><a href="#fl3ts" rel="noopener noreferrer">Handmade</a> </li>
</ol>
 
 
<h3>01. Dropshipping</h3>
 
If you’re interested in <a href="https://www.wix.com/blog/how-to-start-a-business" rel="noreferrer" target="_blank">starting a business</a> but don’t actually want to design, manufacture—or even ship—the products yourself, consider<a href="https://www.wix.com/blog/how-to-start-a-dropshipping-business" target="_blank"> starting a dropshipping business</a>.
 
With both <a href="https://www.wix.com/blog/what-is-dropshipping" rel="noreferrer" target="_blank">dropshipping</a> and <a href="https://www.wix.com/blog/reverse-dropshipping" rel="noreferrer" target="_blank">reverse dropshipping</a>, you never actually need to touch the products. Instead, rely on suppliers then take care of everything from manufacturing to order fulfillment.
 
Here’s how it works: connect with <a href="https://www.wix.com/blog/dropshipping-suppliers" rel="noreferrer" target="_blank">dropshipping suppliers</a> through a platform like <a href="https://www.modalyst.co/" target="_blank">Modalyst</a> and select which of their products you want to sell on your website. You can choose to dropship all the items in your catalog, or only dropship a portion of your catalog. When a customer makes a purchase on your store, the order will get sent to your supplier, who’s then responsible for delivering the product straight to your buyer’s doorstep.
 
Create a <a href="https://www.wix.com/ecommerce/dropshipping" target="_blank">dropshipping website</a> to get started.
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_616217d1c3fd4987bc182042d76de9cb~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="product sourcing for dropshipping platform "></figure>
 
Merchants like <a href="https://www.cruisingaviation.com/" target="_blank">Cruising Aviation</a> have relied on dropshipping to get up and running quickly. Founded by a student pilot, Cruising Aviation offers more than 300 aviation-themed products, ranging from wall art to clothing that’s all delivered within two to four days.
 
 
<h3>Pros of dropshipping and product sourcing</h3>
 
<ul>
<li>Low upfront costs. Because you don’t create, design, store or send products, you can start dropshipping with modest financial investment.</li>
<li>No excess inventory. If no one buys your products, you’re not stuck with shelves of paid-for products—in fact, you don’t have to worry about the bulk of <a href="https://www.wix.com/blog/ecommerce/2020/07/inventory-management" target="_blank">inventory management</a> tasks. This gives you more time to focus on marketing your products and elevating your store. </li>
<li>Quick to scale. You can easily add a wide and diverse range of products to your store. For example, if you sell dog sweaters, you can expand into leashes, water bowls, and toys from a variety of different vendors.</li>
</ul>
 
 
<h3>Cons of dropshipping and product sourcing</h3>
 
<ul>
<li>Limited quality control. Since you aren’t making your own products, the quality of the products and the service level of fulfillment will be based on your vendor’s abilities.</li>
<li>Lack of competitive differentiation. When you work with dropshippers, it’s possible that shoppers will be able to find the same product that you sell on another site (and potentially for a lower price).</li>
<li>Lower profit margins. While dropshipping doesn’t bring high upfront costs, it can mean smaller profits depending on how much you’re paying your vendors and how competitive your products are. </li>
</ul>
 
 
<h3>02. Wholesaler</h3>
 
When you choose a wholesaler for product sourcing, you get the opportunity to buy products in bulk. Partnering with a wholesaler is a good choice if you don’t want to create products from scratch and want to fill up your catalog quickly.
 
<a href="https://www.alibaba.com/" target="_blank">Alibaba</a> and <a href="https://www.aliexpress.com/" target="_blank">AliExpress</a> are two of the most popular wholesale marketplaces. Some well-known marketplaces, like <a href="https://www.etsy.com/market/wholesale" target="_blank">Etsy</a>, also offer a place for buying <a href="https://www.wix.com/encyclopedia/definition/wholesale" rel="noreferrer" target="_blank">wholesale</a>. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_cd0e7c0e8fe7493aad0f2654fa59b712~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="wholesaler marketplace product sourcing"></figure>
 
 
Wholesales suppliers typically keep an eye on <a href="https://www.wix.com/blog/ecommerce/2022/03/trending-products" target="_blank">trending products</a> in order to provide the best, most relevant selection of products for their retailers. But once obtaining inventory from your suppliers, you’re responsible for warehousing those products and fulfilling orders. 
 
 
<h3>Pros of wholesale product sourcing</h3>
 
<ul>
<li>Low cost per unit. Because you order in larger quantities, you’ll pay a wholesaler a relatively low per-unit cost for each item. That may lend to larger profit margins.</li>
<li>Fast to start up. Wholesalers typically work with many retailers. That means they know which products will sell, giving you a better chance of driving sales starting on day one. </li>
<li>Access to a wide variety of products. The right wholesalers can help you assemble an impressive array of products and accessories to sell on your online store.</li>
</ul>
 
 
<h3>Cons of wholesale product sourcing</h3>
 
<ul>
<li>Inventory and fulfillment is on you. A wholesaler will ship their product to you, not your customer. That means you’ll need a warehouse or another facility to store inventory, and you’ll have to either fulfill orders yourself or hire a vendor to do the work for you.</li>
<li>Lack of product differentiation. Other retailers may use the same wholesaler as you and offer the same products.</li>
<li>Larger upfront costs. You’ll need to anticipate paying for all items upfront prior to selling them online, which can put your business in a pinch if you don’t have enough capital or don’t wind up selling as many units as you anticipated. Wholesale discounts will also depend on how much inventory you’re able to buy in bulk, so you may not snag as good of a deal as a larger retailer who has more cash on hand. </li>
</ul>
 
 
 
<h3>03. Manufacturer</h3>
 
Let’s say you have a great product design. You’re just looking for someone to bring it to life. How do you source products then? The answer may lie in <a href="https://www.wix.com/encyclopedia/definition/manufacturing" target="_blank">manufacturing</a>.
 
This product sourcing strategy allows you to design <a href="https://www.wix.com/encyclopedia/definition/private-label" target="_blank">private-label</a> products and potentially select the raw materials yourself, while your vendor will do the actual product creation. The manufacturer will then ship their products to you so that you can store and sell them. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_c38866d5075a45b7bb9a4268112b817a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="private-label product sourcing "></figure>
 
 
Wix merchant <a href="https://www.forgetotable.com/" target="_blank">Forge to Table</a> manufactures its own hand-crafted knives. When they experienced a shortage of their signature product during pandemic-related lockdowns in early 2020, they found another local manufacturer to produce and sell a different item—branded aprons—to help weather the storm. Then, once their knife manufacturer got back up and running, Forge to Table reaped the benefits, achieving a YoY sales increase of 345% in Q4.
 
 
<h3>Pros of manufacturing</h3>
 
<ul>
<li>Create unique products. Working with a manufacturer allows your store to offer one-of-a-kind, branded items. </li>
<li>High level of quality control. Even though you don’t make the products yourself, you can examine the products before you sell them. You also get to control branding and price.</li>
<li>More flexible than other methods. Working with a manufacturer can offer more flexibility in how you build your products, optimize them over time, and how much of them to produce in a given timeframe. </li>
</ul>
 
 
<h3>Cons of manufacturing</h3>
 
<ul>
<li>High upfront costs. A manufacturer will typically enforce an MOQ, which could require a significant upfront investment.</li>
<li>Longer product development cycle. It could take many months for a manufacturer to create a prototype, refine it, get it to your specifications, and then produce enough finished product to get you started.</li>
<li>Finding a quality manufacturer isn’t easy. Identifying the perfect manufacturer can be a long process. There are various factors to keep in mind—including price, reliability, and time to product items—when searching for a partner. (View this guide on <a href="https://www.wix.com/blog/ecommerce/2020/10/find-manufacturers" target="_blank">how to find a manufacturer</a> to get started.)</li>
</ul>
 
 
<h3>Manufacturer success tips</h3>
 
<ul>
<li>Choose a manufacturer that meets your current and future needs. Ask yourself, will the manufacturer be able to keep up with growth or fluctuations in demand month over month? </li>
<li>Ask thorough questions. Ask prospective manufacturers about their processes and timelines so that you don’t face any surprising delays. Also, check reviews, consult third-party sources like the <a href="https://www.bbb.org/" target="_blank">Better Business Bureau</a>, or chat with other users (if that’s an option) about what it’s like working with the manufacturer.</li>
<li>Factor manufacturing costs into your product cost. Make sure you account for the extra expenses that will arise from working with a manufacturer when creating your pricing strategy.</li>
</ul>
 
 
<h3>04. Handmade</h3>
 
A homemade or do-it-yourself (DIY) approach to product sourcing tends to work best for jewelers, carpenters and other artisans. It’s also embraced by some cosmetic merchants. With a handmade approach, you can retain complete control over the design and manufacturing of your products.
 
<a href="https://www.littlegiraffeco.co.uk/" target="_blank">Little Giraffe Bath & Body Co.</a> prides itself on offering natural, handmade products. Little Giraffe uses high-quality ingredients, including pure essential oils, to ensure that its one-of-a-kind products are kind to the planet.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_5dfda67b5d824f2c973323e7dfbeade1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="product sourcing example"></figure>
 
 
<h3>Pros of handmade products</h3>
 
<ul>
<li>Full creative and quality control. Because you make the products, you can ensure each item you create meets your quality standards.</li>
<li>Competitive advantage. Your products will be truly unique to your brand; customers won’t be able find them on any other online store.</li>
<li>Freedom to work with whomever you want. You choose the raw materials. You choose the hands that make the products. You choose how to handle all aspects of the supply chain for your products. </li>
</ul>
 
 
<h3>Cons of handmade products</h3>
 
<ul>
<li>Raw material scarcity. Current supply chain challenges may make it more difficult for DIYers to source the raw materials they need to create their products. </li>
<li>Difficult to scale. Every time you need to meet increased demand for your product, you may need to increase your staff. </li>
<li>Major investments in upfront costs and time. In addition to choosing and buying all the raw materials, you’ll need to hire the people to do the work or make the products yourself. You’ll still need to cover the other costs (and responsibilities) of business, too, like costs related to inventory, packaging, shipping, and marketing.</li>
</ul>
 
 
<h3>Handmade success tips</h3>
 
<ul>
<li>Choose the right raw material suppliers. Whether you need diamonds for jewelry or wood for homemade furniture, you’ll need to develop strong relationships with your vendors.</li>
<li>Consider the potential impact of supply chain delays. Plant shutdowns and other pandemic-era concerns can slow the delivery of your raw materials. Develop backup plans in case one of your main vendors experiences disruptions.</li>
<li>Plan for more storage space. In addition to potentially maintaining your own inventory of finished products, a DIY approach means you’ll need space to store your raw materials and products in development. Plan for this ahead of time, and understand how your workspace (plus processes) needs to evolve as your business grows.</li>
</ul>
 
 
<h2>Product sourcing FAQ</h2>
<ul>
<li><h3>Can I choose more than one product sourcing method?</h3>Yes. It’s common for merchants to use multiple methods of product sourcing. Let’s say you sell camping and caravanning gear. You could work with a manufacturer to create custom-designed tents at scale but then tap a dropshipper or wholesaler to provide sleeping bags and other accessories.Generally, the more options you create for your business, the better in terms of reducing over-reliance on one supplier or method to maintain and scale production. However, this could potentially add complexity to your business. You’ll have to be able to manage all of your various sourcing methods.</li>
<li><h3>How do I pick the right vendors?</h3>There are a few factors that you’ll want to keep in mind.
<ul>
<li>Take a long-term view. Consider your online store’s immediate and future needs. Ask suppliers things like “How much stock do you have on hand?” or “What are your turnaround times, and are you available during business hours in our time zone?” If you sell seasonal merchandise, consider those needs and ask prospective vendors if they can meet your timelines. </li>
<li>Check the vendor’s reputation. Check third-party sources like the <a href="https://www.bbb.org/" target="_blank">Better Business Bureau</a>. Ask your suppliers for references, then call those references to get their take on the supplier’s reputation. Talk to other merchants about their suppliers. </li>
<li>Ask the right questions, e.g., do you have experience in my product segment? How long have you been in business? What is your delivery and lead time? What are your MOQs? How frequently will you update me on inventory or production changes? How will you handle shipping, inventory, and returns (if applicable)? Can I put my own custom labels on the products that I sell? </li>
<li>Request samples. Make sure that you have the chance to review all products yourself and test them for defects. Try running through the whole order fulfillment process too by simulating a customer order.</li>
</ul></li>
<li><h3>Which KPIs should I track with suppliers?</h3>These metrics can help you make sure that your suppliers are giving your business the care and attention it deserves:
<ul>
<li>On-time product arrivals</li>
<li>Product quality</li>
<li>Customer satisfaction and reception</li>
<li>Quality of communication</li>
<li>Costs billed as quoted</li>
<li>Quality of products upon arrival</li>
</ul></li>
<li><h3>How do I find trending products?</h3>Browsing “best seller” recommendations on global marketplaces like Amazon can help you keep up with consumer trends, as well as third-party tools like <a href="https://trends.google.com/trends/?geo=US" target="_blank">Google Trends</a>, <a href="https://www.trendhunter.com/" target="_blank">Trend Hunter</a>, or <a href="https://www.trendwatching.com/" target="_blank">TrendWatching</a>. You can additionally poll people on social media, or survey existing customers about the items they find most useful or desirable. </li>
</ul>
 
 
 
 
 
]]></content:encoded></item><item><title><![CDATA[The ultimate guide to internet marketing]]></title><description><![CDATA[In this guide to internet marketing, we’ll examine strategies and give tips on getting best results.]]></description><link>https://www.wix.com/blog/internet-marketing</link><guid isPermaLink="false">644128462ad6e198317494d9</guid><category><![CDATA[Marketing Insights]]></category><pubDate>Sun, 19 May 2024 19:32:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ea6ac8_687a0a536e5345f690ee839f83589790~mv2.jpg/v1/fit/w_1000,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jenna Romano</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/ea6ac8_687a0a536e5345f690ee839f83589790~mv2.jpg/v1/fit/w_1000,h_608,al_c,q_80/file.png"alt="three internet marketing examples laid out side by side, including an instagram reel, instagram ad, and video marketing"></figure>
 
Internet marketing is an efficient and dynamic way to give your site the audience it deserves, but where do you start? There are many avenues available these days, be it Tiktok, Instagram Reels, email marketing and more. 
 
This guide to internet marketing will break down everything that internet marketing entails, and provide tips on how to use it strategically and effectively. It can also be designed to be true to the 4<a href="https://www.wix.com/blog/4-ps-of-marketing" target="_blank"> p's of marketing</a>.
 
Let’s say you <a href="https://www.wix.com/" target="_blank">create a website</a> for your business—one that you’re pretty proud of. Even if your site’s design is perfect, it doesn’t mean that it will bring in website traffic automatically. Virtually every site needs to be backed by a strong <a href="https://www.wix.com/blog/marketing-strategies" rel="noreferrer" target="_blank">marketing strategy</a> to yield views and sales. 
 
 
<h2>What is internet marketing?</h2>
 
Internet marketing (a.k.a. online marketing) is a <a href="https://www.wix.com/blog/types-of-marketing" target="_blank">type of marketing</a> that refers to activities that a business completes online in order to boost brand awareness, get more leads and increase sales. 
 
Marketing on the internet can be broken up into the following categories. 
 
 
<h3>Organic vs. paid marketing</h3>
 
Organic marketing refers to activities that are free to start in terms of a monetary investment. For example, you could:
 
<ul>
<li><a href="https://www.wix.com/blog/how-to-write-a-blog-post-with-examples" rel="noreferrer" target="_blank">Write blog posts</a></li>
<li>Publish videos to YouTube</li>
<li>Post to social media</li>
</ul>
 
Although it’s cost efficient, organic marketing is a long-term strategy that usually requires heavy time investment and consistent <a href="https://www.wix.com/encyclopedia/definition/marketing-management" target="_blank">marketing management</a>, both in terms of the time spent creating content and the time it takes for your business to see results. 
 
On the other hand, paid marketing refers to promotional activities that your business pays to engage in. For instance, your business could pay to:
 
<ul>
<li>Run sponsored ads in Google search results</li>
<li>Partner with an influencer to promote products</li>
<li>Advertise on <a href="https://www.wix.com/encyclopedia/definition/marketing-channel" target="_blank">marketing channels </a>such as Facebook or other social media platforms </li>
</ul>
 
Paid marketing is usually the fastest way to get results from marketing and to achieve greater <a href="https://www.wix.com/encyclopedia/definition/market-penetration" target="_blank">market penetration</a> as a result, but it requires the right amount of financial backing and a strategic creation process to target the right audiences and <a href="https://www.wix.com/encyclopedia/definition/competitive-advantage" target="_blank">gain a competitive advantage</a>. If poorly managed, paid marketing can run up your tab.
 
Keep in mind that to continue seeing results, you’ll have to keep injecting money into your paid campaigns. That’s why it’s often best to complement your short-term paid campaigns with ongoing organic marketing. 
 
Not sure which will work best for you? <a href="www.wix.com/encyclopedia/definition/marketing-audit" target="_blank">Run a marketing audit</a> to have a better idea. 
 
 
<h3>Inbound vs. outbound marketing</h3>
 
<a href="https://www.wix.com/blog/what-is-inbound-marketing" target="_blank">Inbound marketing</a> is a marketing approach that seeks to naturally attract people to your brand by providing value through content and personalized experiences. For example, as part of your inbound marketing strategy, you may choose to create:
 
<ul>
<li>Blogs</li>
<li>Podcasts</li>
<li>Educational videos</li>
<li>Events </li>
<li>Infographics</li>
</ul>
 
The purpose of this sort of content is to engage people over time, and to ultimately nurture them into loyal customers. In order for inbound marketing to be effective, it has to offer real value to visitors—whether that’s offering educational resources, helpful tools, or other content that piques your audience’s interests.
 
 
<figure><img src="https://static.wixstatic.com/media/3edabd_8c15ffd999ed43cebff0284a30879a9f~mv2.jpg/v1/fit/w_925,h_821,al_c,q_80/file.png"alt="infographic explaining the steps to create an internet marketing blog "></figure>
 
 
<a href="https://www.wix.com/blog/outbound-marketing" rel="noreferrer" target="_blank">Outbound marketing</a> refers to a more traditional advertising approach that actively puts your brand in front of customers and targets a large spectrum of consumers. The aim of outbound marketing is to spread the word about your brand as much as possible to generate sales. Some examples of internet outbound marketing include: 
 
<ul>
<li>Running retargeted ads on Facebook</li>
<li>Cold calling or cold emailing potential buyers</li>
<li>Publishing press releases </li>
</ul>
 
Outbound marketing is often considered a more intrusive form of marketing. So, you’ll want to be careful not to turn people away by forcing your products on them, but rather reach out to carefully selected, qualified leads who’ll be the most receptive to your offer.
 
 
<h3>Internet marketing vs. digital marketing</h3>
 
Although the terms internet marketing and <a href="https://www.wix.com/blog/what-is-digital-marketing" target="_blank">digital marketing</a> are sometimes used interchangeably, they’re not exactly the same thing. 
 
Digital marketing refers to marketing that takes place over any digital channel. So, while internet marketing is strictly done online, digital marketing can involve, for instance, TV or digital billboards. 
 
 
<h2>Is internet marketing replacing traditional marketing?</h2>
 
Traditional marketing tactics generally refer to those that take place outside of the internet. For instance: 
 
<ul>
<li>Print </li>
<li>Direct mail</li>
<li>Phone</li>
<li>Broadcast</li>
<li>Outdoor ads</li>
</ul>
 
While the goals of internet and traditional marketing are the same, today’s consumers have demonstrated a willingness to move away from the old ways of engaging with brands. That’s most likely because, when it comes to this generation of consumers, they prefer the personalization that comes along with online preference controls. 
 
For instance, users can pick and choose what types of online advertisements they pay attention to or enable browser-based ad blockers to see fewer ads. 
 
We can also see this reflected in channels like radio or TV. Many people have switched to paid streaming services instead of traditional broadcast in order to avoid lengthy advertisements that appear in the middle of their programming. According to a <a href="https://www.prnewswire.com/news-releases/covid-19-and-shifting-generational-preferences-reshape-the-future-of-the-us-media-and-entertainment-landscape-301271040.html?tc=eml_cleartime" target="_blank">Deloitte survey</a>, 40% of people in the U.S. are willing to pay $12 a month for ad-free video streaming. Within the same survey, 45% said they’d pay for a music streaming subscription if ads were removed. These numbers are even higher for younger users.
 
Does that mean internet marketing is completely replacing traditional marketing? Not yet. Many <a href="https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising" target="_blank">marketers are going back to good old-fashioned marketing</a>, embracing the benefits of traditional channels to break through the digital noise. At the same time many traditional types of marketing, like <a href="https://www.wix.com/blog/referral-marketing" target="_blank">referral marketing</a> can be used both in print and online marketing approaches.
 
 
<h2>The benefits of internet marketing</h2>
 
There are many reasons why internet marketing has grown so popular over the last decade. So, let’s start with the facts. 
 
According to the <a href="https://datareportal.com/global-digital-overview" target="_blank">Digital 2023 Global Overview Report</a>, 5.16 billion users—about 64% of the global population—uses the internet. They’re spending a lot of time online, too. 
 
According to the report, the average user spends:
 
<ul>
<li>6.5 hours online every day</li>
<li>3.5 hours watching broadcast and streaming content</li>
<li>2.5 hours on social media</li>
<li>A little over two hours reading online and print media</li>
<li>Over 1.5 hours listening to streaming music</li>
<li>One hour listening to podcasts</li>
</ul>
 
With such a big window of opportunity comes big benefits, like the ones listed below.
 
 
<h3>Save money</h3>
 
Unlike traditional marketing, which tends to cost lots of money, internet marketing tends to be more cost-effective. One reason for this is because there are many free or inexpensive marketing channels to use, such as social media, email and your website. 
 
Another reason is because it’s far easier to automate an internet marketing strategy and ongoing campaigns, instead of having to constantly recreate the wheel.
 
 
<h3>Reach more consumers</h3>
 
Nearly <a href="https://datareportal.com/global-digital-overview" target="_blank">two-thirds of the world’s population is online</a>. Not only that, the average user is online for roughly a quarter of their day. That being said, you’ll probably have a far greater chance of connecting with larger audiences on the internet compared with traditional marketing. Since there are fewer geographic and demographic limitations when using internet marketing, you can reach a far more extensive, diverse crowd.
 
 
<h3>Target and personalize experiences more easily</h3>
 
With internet marketing tools, targeting the right audiences is easier when compared to traditional methods, and can be done on a much more granular level - mainly through the use and tracking of <a href="https://www.wix.com/encyclopedia/definition/marketing-analytics" target="_blank">marketing analytics</a>. 
 
For instance, when running email campaigns, you can put <a href="https://www.wix.com/encyclopedia/definition/marketing-intelligence" target="_blank">your marketing intelligence</a> to work and:
 
<ul>
<li>Send relevant offers to people who filled out one of your lead generation forms, use these to <a href="https://www.wix.com/encyclopedia/definition/customer-segments" target="_blank">build customer segments</a> </li>
<li>Recommend related products or discounts based on customers’ previous purchases</li>
<li>Send out abandoned cart emails to remind shoppers about products they left in their shopping cart </li>
</ul>
 
By doing more personalized targeting and marketing, you’ll likely see greater engagement and conversions from your efforts. This translates to a better return on your investment—even more so if you spent no money to run the campaigns in the first place.
 
 
<figure><img src="https://static.wixstatic.com/media/ea6ac8_173b12f6a54f49f8ac310c6b1020a212~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="three internet marketing advertisements in the background with a clip of analytics displaying increasing clicks on top"></figure>
 
 
<h3>Enjoy other long-term benefits of internet marketing</h3>
 
You have a very limited amount of time to make your pitch with traditional marketing and advertising methods. By contrast, internet marketing allows you to get in front of new and existing customers time and time again, and at different stages of <a href="https://www.wix.com/encyclopedia/definition/customer-journey" target="_blank">each customer journey</a>. It allows you to engage with consumers at various stages of the funnel, and continuously test new messaging, formats and targeting to boost your success.
 
Given its flexibility, internet marketing lets you achieve a range of goals: 
 
<ul>
<li>Build brand awareness</li>
<li>Get more website traffic</li>
<li>Attract qualified leads</li>
<li>Nurture those leads to conversion</li>
<li>Establish a relationship with customers</li>
<li>Provide extra value</li>
<li>Offer better customer service</li>
</ul>
 
 
<h2>11 different types of internet marketing used today</h2>
 
Before you begin any online marketing, it’s a good idea to familiarize yourself with the different types that are used today. While each has its own value, effective internet marketing depends on choosing one that relates to your business, connects with your target audience, aligns with your goals and of course, is within your budget. 
 
Once you know what your options are, you’ll be able to mix and match methods that will work best for your brand. Below, we’ve broken out the most common types of internet marketing alongside examples and tips to help you make the most of each.
 
<ol>
<li><a href="#2ieqb" rel="noopener noreferrer">Website creation</a> </li>
<li><a href="#7s3nk" rel="noopener noreferrer">Content marketing</a> </li>
<li><a href="#15r3m" rel="noopener noreferrer">Social media marketing </a> </li>
<li><a href="#7il3e" rel="noopener noreferrer">Email marketing</a> </li>
<li><a href="#6lpra" rel="noopener noreferrer">SEO </a> </li>
<li><a href="#f48ah" rel="noopener noreferrer">Paid advertising </a> </li>
<li><a href="#5ue51" rel="noopener noreferrer">Sponsored marketing</a> </li>
<li><a href="#efbmo" rel="noopener noreferrer">USG marketing</a> </li>
<li><a href="#1ctvv" rel="noopener noreferrer">AI marketing</a> </li>
<li><a href="#30oug" rel="noopener noreferrer">Affiliate marketing</a> </li>
<li><a href="#uvr1" rel="noopener noreferrer">Mobile marketing </a> </li>
</ol>
 
 
<h3>01. Website creation</h3>
 
In many cases, the marketing you do online directs people back to your website with the hopes that they’ll become leads or customers. However, your website in and of itself is an online marketing tool. For example, on-page SEO and blogging are two types of <a href="https://www.wix.com/blog/marketing-strategies" target="_blank">marketing strategies</a> that help improve brand awareness and visibility.
 
Your website can also serve as the landing pad for more promotional types of marketing content and pages: 
 
<ul>
<li>Landing pages can be used to promote a high-ticket sales funnel—like a course, retreat or ebook. To kickstart the design of these lead generating designs, a <a href="https://www.wix.com/landing-page-builder" target="_blank">landing page builder</a> can be used to create a template tailored to your business needs.
</li>
<li><a href="https://www.wix.com/portfolio-website" target="_blank">Online portfolios</a> with detailed pages are ideal for creators. Having portfolio pages that show off your work, explain your creative process and highlight areas of expertise are a good way to attract leads.
</li>
<li><a href="https://www.wix.com/ecommerce/website" target="_blank">Ecommerce websites</a> can include pages that promote upcoming sales or clearance events. This is particularly useful around big sales days like Black Friday when people are using search engines to find relevant sales offers. </li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/0e0314_ce9b248fe51e4419abed27bb3e5aae81~mv2.gif/v1/fit/w_924,h_541,al_c,q_80/file.png"alt="slideshow of website templates for internet marketing with an online portfolio"></figure>
 
 
<h3>02. Content marketing</h3>
 
Content marketing refers to the creation of digital content. Typically, the purpose of this content is to educate, though it can also be used for entertainment.
 
There are many types of content that can be incorporated into a business’s marketing strategy: 
 
<ul>
<li>Blogging: While it’s common to publish blog posts on owned channels , like your company's website or social media pages, guest blogging is another great way to contribute content to high-authority brands. This kind of collaboration can help you quickly build up a new brand’s reputation in the space.
</li>
<li>Videos: From 60-second explainer videos to 30-minute courses, there’s a lot that brands can do with this easy-to-digest content format.
</li>
<li>Infographics: Infographics often take a complex idea, process or set of statistics and break them down into an easy-to-follow and visualized format.
</li>
<li>Podcasts: Podcasts are a relatively lightweight type of content to produce. But bear in mind that the most successful podcasts have a unique concept, and are supported by a strong marketing plan of their own to get off the ground. </li>
</ul>
 
 
<a href="https://www.youtube.com/watch?v=2Ac326PtsPA"><img src="https://i.ytimg.com/vi/2Ac326PtsPA/maxresdefault.jpg" width="1280" height="720"></a>
 
 
<h3>03. Social media marketing</h3>
 
There are many ways to use social media to your advantage, including creating
 
posts that showcase your products and services, using reels to promote upcoming sales, new products, or events—and more. 
 
Social media marketing can also be free or paid. While you can set up a professional account for free and start posting right away, many social platforms have the option of paying for professional features—like running ads, getting a verified check mark or selling goods.
 
There are dozens of effective social media platforms available today, each with its own unique audience. Some of the most popular are:
 
 
<ul>
<li>Facebook</li>
<li>YouTube</li>
<li>Twitter</li>
<li>Instagram</li>
<li>Snapchat</li>
<li>TikTok</li>
<li>LinkedIn</li>
<li>Pinterest</li>
</ul>
 
 
<h3>04. Email marketing </h3>
 
Email marketing can be quite versatile. For example, it can be use it to:
 
<ul>
<li>Stay connected with blog subscribers by delivering content that they love</li>
<li>Provide leads with free information to help them convert</li>
<li>Send personalized recommendations and reminders to customers</li>
<li>Offer exclusive discounts to loyal users</li>
<li>Reconnect with old customers and incentivize them to come back </li>
</ul>
 
One of the greatest benefits of email marketing is the ability to target your communication to a subscribers’ known preferences. Tailor your emails to various customer segments and use tools like <a href="https://www.wix.com/features/email-marketing" target="_blank">Wix’s email marketing features</a> to automate your email sends, plus track performance over time. 
 
 
<figure><img src="https://static.wixstatic.com/media/c7e19c_957c17270c9d4c5bb8c128d61eff4463~mv2.jpg/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="email marketing tool dashboard with draft email and sender details"></figure>
 
 
<h3>05. SEO</h3>
 
Search engine optimization (SEO) is a marketing strategy that involves making enhancements to your web pages to get them ranking for specific search terms.
 
This is a complicated practice that involves a variety of methods. 
 
On-page SEO refers to optimizations done to the content on a website. For example:
 
<ul>
<li>Centering a page around a rankable keyword</li>
<li>Creating the right header structure and tags</li>
<li>Adding alternative text to images</li>
</ul>
 
Off-page SEO refers to optimizations done online that boost a website’s search ranking. For example:
 
<ul>
<li>Creating a Google business page</li>
<li>Contributing content to a high-quality blog and receiving a backlink in return</li>
<li>Promoting your content on social media to increase views and engagement </li>
</ul>
 
According to Asaf Or Shenhav ,Outreach Specialist at Wix,
 
Technical SEO refers to optimizations done to improve the user experience on your page. This includes:
 
<ul>
<li>Increasing loading speeds</li>
<li>Enhancing website security</li>
<li>Making each page responsive</li>
</ul>
 
When done well, SEO can increase your site’s visibility online and ultimately attract high-quality traffic to your pages.
 
 
<h3>06. Paid advertising</h3>
 
Unlike the marketing strategies above that come with no associated fee, advertising is a 100% paid effort.
 
While it can take months to get decent traffic to a website or to build an audience organically, paid marketing can provide instant results.
 
Ads can be run on a variety of channels—social media, search results pages, websites, video hosting platforms and streaming services, for example. Different platforms allow for different advertising formats, including: 
 
<ul>
<li>PPC advertising requires you to pay a fee for each click that your ads receive. With this option, you can run text ads that give you priority placement in certain search results. You can also pay to place text and image ads in specialized areas—like in local maps or product searches.
</li>
<li>Sponsored posts often refer to paid ads on social media, though they can also refer to paid positions on online marketplaces like Amazon. While your ads will be marked as “sponsored” or “promoted,” they’ll otherwise look like normal social posts, helping you attract lots of eyeballs on your ads.
</li>
<li>Search engine ads, which are displayed on platforms like <a href="https://ads.google.com/home/campaigns/search-ads/" target="_blank">Google Ads</a>, are one of the best ways to get your ads on the top of search results pages. Search ads can help to ‘prime the pump’ when you’re just starting out with SEO and could use the extra push in getting visitors to your site.
</li>
<li>Website advertising involves running ads on other third-party websites. For example, you can use Google Ads to get your content into the <a href="https://ads.google.com/intl/en_id/home/resources/reach-larger-new-audiences/" target="_blank">Google Display Network</a>, through which your ads will be shown to relevant audiences on some of the most popular websites in the world.</li>
</ul>
 
Tip: <a href="https://www.wix.com/features/facebook-ads" target="_blank">Facebook Ads with Wix</a> is a great way for Wix users to boost sales, generate leads and drive website traffic. Wix’s technology uses AI to smartly target and manage campaigns.
 
 
<a href="undefined"><img src="undefined" width="1280" height="720"></a>
 
 
<h3>07. Sponsored marketing</h3>
 
Another way to leverage someone else’s marketing channels for your own benefit is through sponsored marketing. We can split this type of content into two categories: sponsorships and influencer partnerships. Both involve paying an organization or an individual a fee in exchange for promoting your brand or products to their audience.
 
Sponsorships tend to be more passive promotions. For instance, if you pay to sponsor an event, your brand logo will likely appear amongst other sponsor logos. You can pay more for greater visibility though.
 
Influencer partnerships, on the other hand, tend to be more active. For best results, you’ll want to invest time into building genuine relationships with influencers, versus simply sending them your product and expecting them to blindly promote it. 
 
There’s no one-size-fits-all when it comes to sponsored content. Many brands choose to use the following methods: 
 
<ul>
<li>Publish sponsored content on someone else’s blog</li>
<li>Run sponsored spots on podcasts</li>
<li>Ask popular YouTube, Instagram and <a href="https://www.wix.com/blog/tiktok-marketing" target="_blank">TikTok marketing</a> channels to review products</li>
<li>Connect with micro or macro influencers who can promote a brand or product on their social media channels </li>
<li>Find big <a href="https://www.wix.com/blog/event-marketing" target="_blank">event marketing</a> opportunities like online conferences that need sponsors</li>
</ul>
 
 
<h3>08. UGC marketing</h3>
 
<a href="https://www.wix.com/blog/user-generated-content-ugc" target="_blank">User-generated content</a> (UGC) has grown in popularity in recent years, thanks, in part, to the effort that brands have made in improving the quality of their content, engaging with their followers online and providing top-notch customer service. As a result, users are creating tons of free marketing for the brands they love.
 
UGC can come in the form of content such as: 
 
<ul>
<li>Rave reviews of a product or service in blog posts</li>
<li>Unboxing videos posted to YouTube, TikTok and Instagram reels</li>
<li>Social media posts where the brand is tagged and their products shown</li>
</ul>
 
Brands can, in turn, take this content and add it to their websites as well and use it to bolster their own marketing campaigns.
 
 
<h3>09. AI marketing</h3>
 
This type of marketing that’s fairly new, but it’s growing fast as artificial intelligence technologies advance. Brands are incorporating <a href="https://www.wix.com/blog/ai-marketing" target="_blank">AI marketing</a> into their business strategy in a variety of ways.One of the more common uses of AI involves a chatbot, which has the ability to provide timely and contextual customer support and offer personalized recommendations.
 
 AI marketing tools can also improve things on the backend of your website. For example, ChatGPT has recently received a ton of fanfare for how useful it is when it comes to doing research and writing. As another example, Wix’s AI text creator has helped website owners generate unique copy for product pages, About pages and more.
 
In terms of performance, AI can also strengthen your website’s marketing strategy by delivering analytics, customized content and offers based on real customer data.
 
 
<h3>10. Affiliate marketing </h3>
 
<a href="https://www.wix.com/blog/what-is-affiliate-marketing" rel="noreferrer" target="_blank">Affiliate marketing</a> involves partnering with other businesses or individuals and offering a commission for every sale that they influence. Many times, this means that the affiliate will advertise your brand on their website or social media using an affiliate link, which brands can use to track the affiliate's performance and compensate them based on sales. 
 
Affiliate marketing is a great way to build relationships and reach new networks of potential customers. Affiliate marketing is additionally cost-effective and efficient, since you don’t need to invest your own time and money in building the right audience and setting up the campaign. Instead, you can lean on affiliates who are already established in the industry and know their target market well. 
 
 
<h3>11. Mobile marketing</h3>
 
<a href="https://www.wix.com/blog/mobile-marketing" target="_blank">Mobile marketing</a> uses mobile devices, such as smartphones and tablets, to deliver promotional messages and content directly to consumers. This kind of internet advertising includes website banner ads, push notifications and more (such as <a href="https://www.wix.com/blog/app-store-optimization" target="_blank">ASO marketing</a>). With the right strategy in place, mobile marketing helps to boost engagement and drive conversions quickly.
 
Since most people spend an average of <a href="https://blog.rescuetime.com/screen-time-stats-2018/" target="_blank">three hours on their mobile devices</a> per day, mobile marketing is an effective way for reaching customers who are on the go. It’s also a great way to deliver more personalized content, allowing you to use data such as location and device preference to tailor your message.
 
 
<figure><img src="https://static.wixstatic.com/media/ea6ac8_37c32efcbd264605adbbec0b5ba0c5b5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="mobile advertisement featuring image of dog toys in the background with the title "doggy care 50% off""></figure>
 
 
<h2>Tips for starting an internet marketing strategy of your own</h2>
 
Because of how time-consuming marketing online can be (not to mention the cost of paid advertising), you should lay down your strategy first. Here are tips for getting started.
 
 
<h3>01. Set your internet marketing goals</h3>
 
Determine what specific results you want to get from marketing. Use the SMART framework to help you effectively set goals that are:
 
<ul>
<li>Specific</li>
<li>Measurable</li>
<li>Achievable</li>
<li>Relevant</li>
<li>Time-bound</li>
</ul>
 
For example: “Increase our online store’s sales by 10% within six months of the start of our marketing campaign.”
 
Your goals can be specific to each marketing platform.You might set a goal of reaching a certain open rate with your weekly newsletter, or achieving a certain level of engagement with a social media post.
 
 
<h3>02. Establish a budget</h3>
 
When thinking about your budget, focus on both the money and time aspect of it. Start by figuring out how much money you can realistically spend on your marketing campaign. It’s okay if you don’t end up spending that much—this is just to help you set a limit.
 
Next, consider how much time you and your team can devote to your marketing strategy. Can you accomplish your goals within that time frame? If not, take a look at your budget and see if you have room to outsource some of that work to a writer or marketer.
 
 
<h3>03. Research your online market</h3>
 
Go to your main competitors’ websites. Make note of the content marketing strategies that they’re implementing there. Then, see if they have external marketing channels. If they have a newsletter, subscribe to it. If they have social media pages, follow them. 
 
By watching what the competition is doing—the good and the bad—you’ll get a better idea of where to start when fleshing out your own marketing strategy. It might inspire some content ideas, too.
 
 
<h3>04. Get to know your audience</h3>
 
While you’ve likely done plenty of research on your audience, how well do you know their preferences and behaviors when it comes to marketing? Competitive research will shed some light on this. However, further user research is warranted. 
 
For instance, you might discover that a <a href="https://www.wix.com/blog/sustainable-marketing" target="_blank">sustainable marketing</a> strategy appeals to your target audience. If sustainability is something that fits with your brand’s mission and values, it’s worth exploring. 
 
The goal of marketing isn’t to speak at your audience. Rather, it’s to build a relationship and to gain your audience’s trust, which means creating a marketing campaign that resonates with them on a deeper level.
 
 
<h3>05. Make sure your branding is ready to go</h3>
 
It’s a well-known fact that consumers use multiple devices, and hop between various websites and apps all day long. As such, they expect a fluid, omnichannel experience whenever they engage with a brand. 
 
This is why it’s crucial that you get your branding in order before you launch any marketing campaign. Everything you put out there—your logo, color choices, image selection, messaging and tone—needs to be consistently executed across all your marketing touchpoints. 
 
While <a href="https://www.wix.com/blog/brand-marketing" target="_blank">brand marketing</a> isn’t officially one of the main types of internet marketing, it’s something that every brand must address before going down that road. Branding can make or break even the most well-planned-out strategy.
 
 
<figure><img src="https://static.wixstatic.com/media/ea6ac8_3e4abd60e54e4a0097130fe4d73216be~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="website creator dashboard with image of girl shopping being uploaded and color scheme picker on the right"></figure>
 
 
<h3>06. Prepare your website for incoming traffic</h3>
 
Even if you’ve already created a website for your brand, you should revisit it before you begin marketing. Start by examining your web design. Is it modern? Does it follow the latest trends?
 
Read through your copy. Fix any errors you find. Make sure the messaging aligns with your campaign and its value proposition. 
 
Next, test out all the interactive components, like links, buttons and forms. Make sure everything works. The last thing you want to do is promote something on your site or in your store, only for the conversion element to fail. 
 
 
<h3>07. Create a marketing plan</h3>
 
Now that you’ve done the research and prep, you can put together your marketing plan. Start by choosing the different types of internet marketing you want to use. You don’t need to try them all out at once. 
 
Content marketing is a good place to start. Do some research on the different types of content at your disposal and choose a couple of formats that you’re excited to create. Ideally, you and your team should already have some experience working with these formats as well. 
 
Social media marketing is another good one to try . Choose one or two channels to start with and come up with some strategies for posting. Think about the right formats, messages, times of day and frequency of posting. 
 
Once you research your target audience and make a framework for your marketing activities, stay closely committed to your roadmap and pivot if needed. You should closely monitor the result to make sure your strategy is helping you reach your goals. 
 
 
<h3>08. Implement your SEO</h3>
 
If your website isn’t fully optimized yet, now is the time to implement SEO best practices. It can take a while before you see results from this—typically between six and 12 months. So the sooner you can update your keyword strategy, build an internal link structure and improve the technical elements that Google cares about (which you can find at <a href="https://pagespeed.web.dev/" target="_blank">PageSpeed Insights</a>), the better.
 
SEO might not seem as big of a deal as other kinds of internet marketing. However, without SEO, you’re going to have to do a ton of hands-on marketing work outside of your site in order to drive traffic to it. A well-executed SEO strategy will drive qualified traffic to your pages, and it will do so consistently over time.
 
 
<h3>09. Kick off your internet marketing campaign</h3>
 
With a beautifully designed and well-optimized site ready for whomever comes its way, you can officially kick things off. Refer to the plan you put together, along with your marketing goals, and get to work on implementing it. 
 
Consider creating a schedule for pre- and post-launch tasks. Your schedule should tell you exactly when to do certain things—e.g. write a post, share something on TikTok, send out your newsletter, etc.—and take a lot of the guesswork out of getting the ball rolling.
 
 
<figure><img src="https://static.wixstatic.com/media/5af200_0e75ecc1357e45bfa96868ee03473b61~mv2.png/v1/fit/w_924,h_547,al_c,q_80/file.png"alt="fashion blog featuring green background and showcase of sunglass products"></figure>
 
 
<h3>10. Use online marketing tools to automate and optimize your results</h3>
 
There are lots of online tools that will help you monitor, analyze and automate your marketing efforts. Look for tools that help with the following:
 
<ul>
<li>Blog management (like <a href="https://www.wix.com/" target="_blank">Wix</a>)</li>
<li>Branding (like the <a href="https://www.wix.com/logo/maker" target="_blank">Logo Maker</a>)</li>
<li><a href="https://www.wix.com/website/templates" target="_blank">Website templates</a> </li>
<li>Social media management </li>
<li>Email marketing</li>
<li>Website analytics (like GA4 or <a href="https://www.wix.com/manage/analytics" target="_blank">Wix Analytics</a>)</li>
<li>Search analytics and research (like <a href="https://moz.com/" target="_blank">Moz</a>)</li>
<li>AI marketing tools to improve content (like <a href="https://www.grammarly.com/" target="_blank">Grammarly</a>)</li>
</ul>
 
Marketing takes a lot of work, but the payoff is huge if you do it right. By taking advantage of the kinds of tools above, you can reduce how much work you have to do while also maximizing your results. 
 
 
<h3>11. Monitor your results</h3>
 
The only way to know if your marketing efforts are working is to measure your progress against your goals as well as your progress over time. Each of the platforms you use for internet marketing will provide you with insights on what you’ve done. Make sure to reference them along with powerful website analytics tools like the ones provided in your Wix dashboard. 
 
It’s beneficial to review your marketing data regularly as it will clue you into what’s working and what isn’t. There’s no sense in devoting extra time to marketing content or channels that aren’t right for your brand. Put that time and energy into something that your audience will respond positively to.
 
]]></content:encoded></item><item><title><![CDATA[Ecommerce website security: what is it and how to protect your site ]]></title><description><![CDATA[Ecommerce website security is often taken for granted but there are steps that you should take to protect your online store at all times.]]></description><link>https://www.wix.com/blog/ecommerce-website-security</link><guid isPermaLink="false">6649b73172d46c4c112d4679</guid><category><![CDATA[Business Strategies]]></category><pubDate>Sun, 19 May 2024 19:00:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0784b1_208c7a08e32a45f8924702cc5abef51e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Allison Lee</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/0784b1_208c7a08e32a45f8924702cc5abef51e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="ecommerce site security "></figure>
 
If you’re like most merchants who <a href="https://www.wix.com/blog/how-to-start-an-online-store" target="_blank">start an online store</a>, you’re probably not questioning the security of your <a href="https://www.wix.com/blog/ecommerce-website-examples" rel="noreferrer" target="_blank">ecommerce website</a>—until it actually becomes a problem.
 
But the truth is, every business big and small is vulnerable to security threats. 
 
Small online businesses are especially attractive targets to cybercriminals because they often lack the infrastructure to combat attacks. Not to mention that online retail was a<a href="https://www.helpnetsecurity.com/2021/11/09/retail-industry-security-incidents/#:~:text=In%202021%2C%20the%20volume%20of,were%20carried%20out%20by%20bots." target="_blank"> top target for cyber attacks</a> in 2021 amid supply chain crises. 
 
To help you avoid becoming another statistic, we’ll discuss top ways to protect your ecommerce website from attackers who lurk in the darkest corners of the internet. 
 
 
<h2>What is eCommerce website security?</h2>
 
Ecommerce <a href="https://www.wix.com/blog/website-security" target="_blank">website security</a> involves shielding your site from cybercriminals who may try to steal your website content, data, or your customers’ personal data for their own use. Cyber attacks can take on various forms and are becoming increasingly sophisticated. It's common for people to <a href="https://www.wix.com/blog/how-to-make-an-ecommerce-website" rel="noreferrer" target="_blank">build an eCommerce website</a> without taking that into account. That’s why it’s paramount to use the right <a href="https://www.wix.com" rel="noreferrer" target="_blank">website builder</a> and follow the right security measures from the get-go.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_4acc6128f883474097754006ea140db0~mv2.jpg/v1/fit/w_1000,h_360,al_c,q_80/file.png"alt="Black text on a light blue background that says "Launch your online store" with a clickable link button that says "Get Started""></figure>
 
 
<h2>The disastrous effects of poor ecommerce site security</h2>
 
The average cost of a data breach is<a href="https://www.upguard.com/blog/cost-of-data-breach#:~:text=Contents&text=According%20to%20the%20latest%20data,2019%20which%20was%20%243.86%20million." target="_blank"> $4.2 million</a>, according to IBM, with the global cost of cybercrime peaking at $6 trillion last year alone. This takes into account lost sales, customer turnover, and website downtime caused by data breaches. 
 
It’s worth noting that a cyberattack can also have a detrimental effect on your SEO performance by changing the content that search engines see. For example, hackers can stuff your website with irrelevant keywords and load your site with links. Hacked pages that have been injected with <a href="https://www.wix.com/encyclopedia/definition/html-hypertext-markup-language" target="_blank">HTML</a>, PHP and Javascript redirects can potentially get you blacklisted on Google—severely stunting your organic growth.
 
Customers who are exposed to any security issues may additionally air their grievances on review sites, damaging your brand’s reputation. Needless to say that it’s essential to have a clear grasp on your site’s vulnerabilities. 
 
Hackers may hone in on your ecommerce site for a variety of reasons:
 
<ul>
<li>To redirect your website visitors to another commercial site</li>
<li>To hurt and take over your organic rankings (i.e., SEO spam)</li>
<li>To steal your customers' information such as credit card details</li>
<li>To install malware on your visitors' devices</li>
<li>To hurt your brand’s reputation by vandalizing your website with offensive, political, or other content that serves the hacker's agenda</li>
<li>To hijack cookies and Session IDs to gain access to restricted areas</li>
<li>To insert malicious code that allows the attacker to control your website remotely (e.g., backdoors)</li>
<li>To use your website to send spam emails</li>
<li>To launch a distributed denial of service (DDoS) attack</li>
</ul>
 
 
<h2>Top security threats to your eCommerce website</h2>
 
Let’s take a deeper look at the cybersecurity risk that eCommerce sites face. 
 
 
<h3>Search query language (SQL) injections</h3>
 
One of the most common attacks is known as SQL injection. This is where a hacker inserts malicious code into an input field on a webpage to gain access to the underlying database. Once inside, they can extract sensitive data including customer credit card details, passwords, and other sensitive information. There were <a href="https://www.akamai.com/lp/soti/soti-security-api-the-attack-surface-that-connects-us-all" target="_blank">6.2 billion</a> attempted SQL injections between January 2020 and June 2021.
 
 
<h3>Distributed denial of service (DDoS) attacks</h3>
 
A <a href="https://www.wix.com/encyclopedia/definition/ddos-distributed-denial-of-service" rel="noreferrer" target="_blank">DDoS</a> attack occurs when a hacker attempts to overload a server with traffic. The goal is to take your website offline or otherwise interrupt your website’s functionality. To do this, a bot sends large volumes of fake traffic to a website to try to overload the server and cause a <a href="https://www.wix.com/blog/ecommerce/2022/03/ecommerce-site-crash" target="_blank">site crash</a>. This is obviously very damaging for an online store since it prevents customers from browsing, viewing, or purchasing from your website. There were <a href="https://www.softactivity.com/ideas/ddos-statistics/#:~:text=The%20Top%202022%20DDoS%20Trends&text=More%20than%205.4%20million%20DDoS,11%25%20increase%20compared%20to%202020." target="_blank">more than 5.4 million</a> DDoS attacks reported during the first half of 2021.
 
 
<h3>Ransomware</h3>
 
<a href="https://www.wix.com/encyclopedia/definition/ransomware" rel="noreferrer" target="_blank">Ransomware</a> is a type of <a href="https://www.wix.com/encyclopedia/definition/malware" rel="noreferrer" target="_blank">malware</a> (e.g., malicious software designed to cause damage) which encrypts a website's files. Once encrypted, the initiator of the attack demands a ransom from the website owner to decrypt them. Until the ransom is paid, the website or system is unusable. Ransomware attacks can be costly and time-consuming to fix because they involve paying the hacker the “ransom” to restore your data. In 2021, the world saw a <a href="https://fortune.com/2022/02/17/ransomware-attacks-surge-2021-report/" target="_blank">105% surge</a> in ransomware attacks—with JBS USA, the world’s largest meat suppliers, having paid $11 million in Bitcoin for a ransom.
 
 
<h3>Cross-site scripting (XSS)</h3>
 
<a href="https://www.wix.com/encyclopedia/definition/cross-site-scripting" rel="noreferrer" target="_blank">Cross-site scripting</a> involves injecting malicious javascript code into a trusted site, like your online store. When an unsuspecting customer visits your page, the attacker uses XSS to send a malicious script. This script will allow the attacker to view your customer’s cookies, credentials (with which they could steal bank information or credit card data), or rewrite an HTML page.
 
 
<h3>Credential reuse</h3>
 
When a hacker uses stolen credentials (usually from another website) to gain access to your website, it is known as credential reuse. This type of attack exploits the tendency for people to reuse the same password on multiple websites and online services. An attacker may obtain a user’s credentials in a few different ways (e.g., phishing, data breaches, credential stuffing bots, password spraying, etc.). Once hackers have the user’s login information, they can use it to log into other popular websites and thus do more damage.
 
 
<h3>Ecommerce payment fraud</h3>
 
There are several ways attackers initiate eCommerce <a href="https://www.wix.com/blog/ecommerce/2022/06/payment-fraud" target="_blank">payment fraud</a>. In one instance, the fraudster may use illegally obtained credit card numbers to make a purchase on your site. In another instance, the fraudster may take over a customer’s account by purchasing stolen passwords, implementing phishing schemes, or using other unscrupulous means. Once in the account, the hacker may change account details and purchase products. To mitigate these threats, it’s important to take steps to keep your website and your customers’ data as safe as possible.
 
 
<h2>Ecommerce website security checklist: 7 steps to protect your business</h2>
 
Maintaining good website security is an ongoing process—one that involves working closely with your website builder. Here are seven steps you can take to secure your online store.. 
 
 
<h3>01. Choose your eCommerce platform wisely</h3>
 
Your website builder is your number one ally when it comes to website security. Not only do the <a href="https://www.wix.com/blog/ecommerce/2016/02/which-ecommerce-solution-should-you-use-5-best-options" target="_blank">best eCommerce solutions</a> offer a solid infrastructure but they’re also backed by dedicated security experts.
 
For example, <a href="https://www.wix.com/ecommerce/website" target="_blank">Wix eCommerce</a> offers enterprise-grade security—fully managed for you 24/7. During the development process, our team incorporates procedures like threat modelling, code review, and penetration tests all aimed at preventing cyber attacks. 
 
Any Wix app partners undergo ongoing security assessments. And Wix itself achieves the highest level of privacy and security compliance, allowing you to <a href="https://www.wix.com/blog/ecommerce/2020/01/how-to-accept-secure-online-payments-with-wix" target="_blank">accept secure online payments</a> and maintain a highly-vetted network of vendors. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_a5c21b2f1b224629ae4dae4084e37c28~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="ecommerce website security - secure payments"></figure>
 
 
Wix is equipped to squash any threats that arise ASAP. This is made possible through Wix’s Security Operations Center, machine learning, and other programs that are designed to detect vulnerabilities early on. 
 
In addition to this, Wix has a dedicated Incident Response team that’s specially trained to respond to cyber threats and ensure that your business remains up and running through any situation. Through careful selection of your eCommerce platform, you can inherit a solution that’s built with security in mind. 
 
All this and the <a href="https://www.wix.com/blog/ecommerce-website-cost" rel="noreferrer" target="_blank">eCommerce website cost</a> is affordable, too.
 
 
<h3>02. Use HTTPS</h3>
 
<a href="https://www.wix.com/encyclopedia/definition/secure-sockets-layer-ssl" target="_blank">Secure Sockets Layer (SSL)</a> is a type of encryption that helps to protect data as it's transmitted over the internet. In other words, when a user enters his or her payment information into your checkout page (as an example), an SSL-certified site will encrypt the data as it’s being passed between browsers, making it more difficult for hackers to intercept information.
 
Websites that are SSL-certified are displayed as “https” in the URL. This signals to your buyers that the information they enter onto your website is being processed securely. All Wix sites are served over HTTPS by default, giving you and your customers peace of mind. 
 
 
<h3>03. Promote strong passwords </h3>
 
It’s not uncommon for site visitors to reuse usernames and passwords, or to simply get lazy with their passwords. If you offer loyalty programs or subscriptions that require members to create an account on your site, make sure to stress the importance of a strong password. 
 
Require customers to create complex passwords. Provide examples and specific criteria for a strong password (e.g., require a mix of letters, numbers, and symbols—and discourage easy-to-guess words like "password"). 
 
Within your own team, make sure to create unique, complex passwords for any accounts connected to your online store. This includes your hosting account, domain registrar, and payment processors. Turn on <a href="https://support.wix.com/en/article/using-2-step-verification-for-your-wix-account" target="_blank">2-step verification</a> from your Wix account for optimal security. 
 
 
<h3>04. Do not hoard user data</h3>
 
While it may be tempting to collect information on your users just in case you might need it, you should only collect data that’s needed to complete a transaction. This reduces the amount of sensitive data that you have on hand in the event of a security breach. 
 
Moreover, you should never store a customer’s credit card data on your servers, with the exception of recurring payments. Storing credit card numbers is a big liability and there is a lot of red tape to be aware of, as detailed by the Payment Card Industry Data Security Standard. 
 
Note: all Wix sites are compliant with the highest PCI standards (PCI DSS Level 1) by default. 
 
 
<h3>05. Closely control admin rights</h3>
 
As your business grows, your team will inevitably grow as well. 
 
As more and more people get involved on your site, award admin rights to your account sparingly. Avoid giving admin access to team members who may not really need it lest you leave your site more vulnerable to attacks. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_9de9c41437be4f9788737d49d90a4451~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="ecommerce website security, roles and permissions"></figure>
 
 
Consider writing a security policy for site admins to follow. This should outline things like how to create a strong username, how to choose a strong password, and how to detect phishing attempts. 
 
Cybercriminals are getting more sophisticated every day, exploiting any vulnerability they can find, including human anxiety. In 2020, <a href="https://blogs.microsoft.com/on-the-issues/2020/09/29/microsoft-digital-defense-report-cyber-threats/" target="_blank">Microsoft reported</a> that cybercriminals were using COVID-19-themed phishing to trick people into giving up their personal information and credentials. Guard your team against these types of attacks via thorough, regular training.
 
 
<h3>06. Create website backups </h3>
 
If a security breach occurs, you’ll want to make sure that your site is backed up so that you can restore all of your data and site settings in their pure, untainted forms. 
 
Many website builders like Wix eCommerce will automatically create backups of your site. If you’re not sure whether your site is backed up, check with your website builder or site developer. 
 
 
<h3>07. Practice good plugin hygiene </h3>
 
As a best practice, we recommend regularly auditing your third-party apps and plugins. Check that you’re still using them and trust them with your store’s data. Do not let plugins stack up unnecessarily, and limit the number of parties that can access your site’s and customers’ data. 
 
 
<h2>Create a secure website with Wix eCommerce</h2>
 
With eCommerce sales expected to reach a record-breaking <a href="https://www.retaildive.com/news/adobe-21-consecutive-months-of-inflation-driving-e-commerce-growth/620467/" target="_blank">$1 trillion this year</a>, it's no surprise that cybercriminals are increasingly targeting online stores. 
 
Be proactive and take these simple steps to secure your site. And don’t forget—once you lose your customers' trust, it can be difficult to get it back. A recent study by Economist magazine estimates that a company <a href="https://hbswk.hbs.edu/item/good-news-for-disgraced-companies-you-can-regain-trust" target="_blank">loses 30%</a> of its value when it loses customer trust. Conversely, an increase in trust leads to an increase in value.
 
If you're looking for a platform where you can create a secure ecommerce website, look no further than <a href="https://www.wix.com/ecommerce/website" rel="noreferrer" target="_blank">Wix eCommerce</a>. Get all the tools and security you need to start selling today. 
 
 
]]></content:encoded></item><item><title><![CDATA[Is dropshipping worth it in 2024?]]></title><description><![CDATA[The short answer: yes. The long answer: yes, dropshipping is still worth it but it's not for everyone. Here's what you need to know. ]]></description><link>https://www.wix.com/blog/is-dropshipping-worth-it</link><guid isPermaLink="false">6649bfa172d46c4c112d472d</guid><category><![CDATA[Business Strategies]]></category><pubDate>Sun, 19 May 2024 18:25:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a77aa0_9fb8b638f2094db586b1968947a799d1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amanda Bellucco Chatham</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/46e2e0_1f32979ffe1243419dcab6cea47bc4d5~mv2.jpg/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="is dropshipping worth it in 2024"></figure>
 
For many <a href="https://www.wix.com/blog/how-to-start-an-ecommerce-business" rel="noreferrer" target="_blank">eCommerce busines</a>s owners, the allure of dropshipping sparkles with promise. <a href="https://www.wix.com/blog/what-is-dropshipping" rel="noreferrer" target="_blank">Dropshipping</a> is often touted as a means to “get rich quick,” with some top sellers earning well into five figures per month—if not more. But this begs the question: Is dropshipping worth it? Is this eCommerce strategy the golden road to success that some people make it out to be, or is it a misleading detour for small business owners?
 
Our opinion? With the right research and preparation, dropshipping is most certainly worth it. While it may not be an automatic road to quick riches, it can be a lucrative and fulfilling way to start an eCommerce business. 
 
In this article, we look beyond the glossy veneer of convenience and low start-up costs, delving into the real heart of dropshipping. We'll help you discern whether or not this business model is right for you.
 
Ready to start selling? Take our <a href="https://www.wix.com/ecommerce/dropshipping" target="_blank">dropshipping website builder</a> for a spin.
 
 
<h2>What is dropshipping?</h2>
 
Dropshipping is a retail fulfillment method in which an eCommerce business sells products without stocking them. Instead, when the business receives an order, it purchases the items from a third-party supplier—like <a href="https://www.modalyst.co/wix/" target="_blank">Modalyst</a>—who handles delivery.
 
This approach eliminates the need to store and maintain inventory, reducing overhead costs and simplifying logistics. It allows you to offer a wide range of products without the risk and expense of holding physical stock.
 
 
<figure><img src="https://static.wixstatic.com/media/452a6a_6ba66714190e4a4788b6d477724f5140~mv2.png/v1/fit/w_924,h_562,al_c,q_80/file.png"alt="how does dropshipping work and is it still worth it"></figure>
 
 
<h2>Is dropshipping still worth it in 2024?</h2>
 
Yes, dropshipping is still worth it in 2024. 
 
Whether you already own an eCommerce venture or are looking to <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">start a business</a> in the space, dropshipping offers a low barrier to entry and less risk than traditional retail. As long as you work with trustworthy suppliers to guarantee product quality, it remains a legitimate eCommerce business model.
 
However, it’s not for everyone. If you’re looking for a get-rich-quick scheme, you may be disappointed to learn that dropshipping still requires a lot of hands-on work to build into a million-dollar venture. You’ll need to select the right products, perfect your pricing and nail down an effective marketing strategy to succeed.
But if you’re ready to grab eCommerce by the horns, you can enjoy the rewards of hard, honest work without having to do everything on your own.
 
Build your <a href="https://www.wix.com/ecommerce/website" target="_blank">eCommerce website</a> today with Wix.
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_ab06a1bbb63842238abe283cf6c09e2e~mv2.png/v1/fit/w_1000,h_854,al_c,q_80/file.png"alt="is dropshipping with it? wix dropshipping builder"></figure>
 
 
<h2>Advantages of dropshipping</h2>
 
If you’re looking to start an eCommerce business or researching ways to expand your business, dropshipping offers several advantages worth considering. This model is not only accessible for newcomers but also provides established businesses with an efficient way to diversify their product range and reduce operational burdens:
 
<ul>
<li>Low startup costs: As an entrepreneur, dropshipping allows you to start an <a href="https://www.wix.com/ecommerce/online-store" target="_blank">online store</a> without the need for upfront investment in inventory. You also don’t need to pay for the items you sell until a customer makes a purchase. This makes it an accessible model for nearly any <a href="https://www.wix.com/blog/types-of-businesses" target="_blank">type of business</a> in the retail space, especially those new to eCommerce.</li>
</ul>
 
<ul>
<li>Flexibility and <a href="https://www.wix.com/encyclopedia/definition/scalability" rel="noreferrer" target="_blank">scalability</a>: The dropshipping model offers the flexibility to operate from anywhere with an internet connection. It's scalable, allowing you to easily expand your product range without worrying about storage space or logistics.</li>
</ul>
 
<ul>
<li>Wide product selection: Millions of products are available via <a href="https://www.wix.com/blog/dropshipping-suppliers" rel="noreferrer" target="_blank">dropshipping suppliers</a>, and since inventory isn't purchased upfront, you have the freedom to test and offer a wide variety of products to gauge interest and adapt quickly to market trends.</li>
</ul>
 
<ul>
<li>Automated business operations: Many aspects of a dropshipping business can be automated using various eCommerce tools and platforms. This automation can include order processing, inventory management and even certain aspects of customer service, reducing the time and effort required for day-to-day operations.</li>
</ul>
 
<ul>
<li>No inventory management hassles: Since you don’t physically carry the products that you sell, you don’t have to worry about any issues with warehouse management, stock counting or unsold inventory. You can also save on warehouse and inventory storage costs.</li>
</ul>
 
<ul>
<li>Access to a global market: Dropshipping allows you to sell to customers worldwide. You don’t have to worry about learning the ins and outs of international shipping or setting it up on your own.</li>
</ul>
 
<ul>
<li>Reduced overhead costs: Without the need for physical storefronts, warehouses or warehouse employees, dropshipping significantly lowers overhead costs. </li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_5b4982c5749f4fdf83a894ba0e098ec0~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="is dropshipping still worth it - clothing"></figure>
 
 
<h2>Challenges of dropshipping</h2>
 
While dropshipping offers numerous benefits, you need to consider its challenges as well. Despite its ease of entry and flexibility, dropshipping comes with some drawbacks that can impact the long-term sustainability and profitability of your business. They include:
 
<ul>
<li>A constant need to find new products: The lifespan of most dropship products is about <a href="https://www.forbes.com/sites/forbesagencycouncil/2023/04/17/navigating-the-world-of-dropshipping-overcoming-challenges-and-maximizing-opportunities/?sh=7f2ce6f42936" target="_blank">60 months</a>, after which the market becomes saturated and sales dry up. This means you must continuously research and monitor trends to stay ahead of the competition.</li>
</ul>
 
<ul>
<li>Supplier reliability issues: Subpar product quality and spotty supplier reliability can destroy your reputation. Issues with suppliers, such as stock shortages or shipping delays, directly affect your customers, and you have limited control over these aspects.</li>
</ul>
 
<ul>
<li>Limited branding and customization: Since products are shipped directly from the supplier, you have limited control over the branding and packaging of your products. This can make it harder to build a unique brand identity and customer loyalty.</li>
</ul>
 
<ul>
<li>Shipping complexities: If you source products from multiple suppliers, shipping can become complicated. Customers may receive orders in multiple shipments, which can lead to higher shipping costs and customer confusion or dissatisfaction.</li>
</ul>
 
<ul>
<li>High competition lowers potential profit margins: The low barrier to entry means that you may be competing with tons of other dropshippers who sell the same or similar products as you. In fact, <a href="https://techreport.com/statistics/dropshipping-statistics" target="_blank">81% of the top dropshippers</a> are located in the U.S. In turn, this can drive down prices and profits, particularly in popular niches. Standing out in such a crowded space requires great marketing, and the ability to identify trending products early.</li>
</ul>
 
<ul>
<li>Customer service challenges: Handling customer inquiries and issues can get trickier when you're not in direct control of the inventory. You may find yourself waiting for your supplier to resolve issues with an order. To minimize these types of hiccups, you’ll need to define a fast, reliable way to communicate with your suppliers—while also taking ownership when a mistake occurs. </li>
</ul>
 
<ul>
<li>Limited control over inventory and lead times: Since inventory is not in your hands, you have limited control over stock levels and lead times. This can result in unexpected out-of-stock situations and longer delivery times. To minimize this, it’s important to work with reliable suppliers and implement inventory tracking tools that sync with your suppliers' systems in real-time.</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_ddf422f9c0114febb409b624307ce202~mv2.png/v1/fit/w_924,h_603,al_c,q_80/file.png"alt="pros and cons of dropshipping and is it worth it"></figure>
 
 
<h2>How much profit does dropshipping make on average?</h2>
 
The average profit margin for dropshipping tends to hover somewhere <a href="https://www.zippia.com/advice/average-dropshipping-income-profit-margin/" target="_blank">around 20% to 30%</a>, according to Zippia. Considering that the average retail fulfillment profit margin is 3% to 10%, dropshipping can yield much higher profit margins than other forms of commerce.
 
Of course, this is just the average. The potential profit from dropshipping will vary widely based on various factors, including the type of products you're selling, your marketing strategy and the size of your business. Even within the same niche, there will be fluctuations based on the specifications of each product.
 
Looking at recent data, the top product categories for profit potential include the following:
 
<ul>
<li>Fashion and apparel: As one of the most rapidly growing niches, fashion and apparel see gross margins ranging from <a href="https://fabric.inc/blog/product/is-dropshipping-worth-it" target="_blank">30% to 50%</a>, according to Fabric. The global market for fashion and apparel items is predicted to rise at a compound annual growth rate (CAGR) of <a href="https://dropshipping.com/article/dropshipping-statistics-facts/" target="_blank">12.8% from 2022 to 2025</a>, per <a href="http://Dropshipping.com" target="_blank">Dropshipping.com</a>.</li>
</ul>
 
<ul>
<li>Electronics: This category, particularly significant in North America, has an estimated gross margin of around 20%, according to Fabric. Electronics account for about <a href="https://ecommerce-platforms.com/articles/dropshipping-statistics" target="_blank">30% of the North American dropshipping market</a>, reports Ecommerce Platforms.</li>
</ul>
 
<ul>
<li>Home and garden: This sector, which includes home décor and furniture, had a market value of $29.9 billion in 2022 and is expected to grow at a CAGR of 12.3% through 2028, per <a href="http://Dropshipping.com" target="_blank">Dropshipping.com</a>. According to Fabric’s data, gross margins in this category can be estimated at 50% to 60% for home décor and lighting, and around 45% to 50% for furniture.</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_8eb40df9258a47c9b49059695b71a116~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="Google Trends search for home decor"></figure>
 
 
<ul>
<li>Toys and baby products: Falling under the broader category of toys, hobby and DIY items, this niche can expect gross margins of 40% to 50%, according to Fabric. Ecommerce Platforms notes that these segments are driving significant revenue among online shoppers in various regions, including the U.S., Canada, Japan, China and Europe.</li>
</ul>
 
<ul>
<li>Print on demand: An increasingly popular sub-section in dropshipping, the global print-on-demand market is anticipated to reach around <a href="https://www.grandviewresearch.com/press-release/global-print-on-demand-market" target="_blank">$39.21 billion by 2030</a>. Although specific margin data is not provided, the rising market value suggests healthy profit potential. Explore <a href="https://www.wix.com/blog/how-to-start-a-print-on-demand-business" rel="noreferrer" target="_blank">how to start a print on demand business</a> and <a href="https://www.wix.com/blog/print-on-demand-companies" rel="noreferrer" target="_blank">print on demand companies</a> to learn more. </li>
</ul>
 
<ul>
<li>Food and personal care goods: Expected to grow at a 30% CAGR through 2025 (per <a href="http://Dropshipping.com" target="_blank">Dropshipping.com</a>), this market is becoming increasingly profitable—especially in fragrances, cosmetics and skincare items.</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_62b33c035a824954b4a4ad26565149db~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="is dropshipping worth it - using google trends"></figure>
 
 
Pro tip: Gross margin, which is calculated as the difference between sales and the cost of goods sold (COGS) divided by revenue, serves as an indicator of potential profitability in dropshipping.
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_be4d1924db2f40388aa68f2ed33a141b~mv2.png/v1/fit/w_1000,h_523,al_c,q_80/file.png"alt="gross margin formula"></figure>
 
 
<h2>Which dropshipping model is best for your business?</h2>
 
Each dropshipping model has its own set of advantages and challenges, including varying profit potential. Your choice will depend on factors like your familiarity with a particular market, available capital and long-term business goals. Conduct thorough market research to determine the <a href="https://www.wix.com/blog/dropshipping-products" target="_blank">best dropshipping products</a> and set your business up for success. Below are three key models to consider.
 
 
<h3>01. Low-ticket dropshipping</h3>
 
This model involves selling lower-cost products (like socks or mugs) in high volumes. The idea is to make small profits on a large number of sales. The higher your average monthly sales volume, the greater your potential for a profitable dropshipping model.
 
<ul>
<li>Profitability: The profits per item are relatively low, and many dropshippers in this category make less than <a href="https://ecombridges.com/average-dropshipping-income" target="_blank">$500 per month</a>. However, with effective marketing and a high sales volume, profitability can increase.</li>
</ul>
 
<ul>
<li>Strategy: Success in low-ticket dropshipping often hinges on effective digital marketing strategies to drive as much traffic and sales as possible. Consider using Facebook Ads, Google Ads and Instagram Ads—all of which you can create and manage from your Wix dashboard—to reach more people instantly.</li>
</ul>
 
 
<h3>02. High-ticket dropshipping</h3>
 
<a href="https://www.wix.com/blog/ecommerce/2022/10/high-ticket-dropshipping" target="_blank">High-ticket dropshipping</a> focuses on selling fewer but more expensive products, like furniture or luxury goods. High-ticket items tend to have an average price point of $200 and above. These items often have a higher perceived value and require a more targeted marketing approach. With this model, you can focus your efforts on marketing a handful of products each month versus hundreds or thousands of low-ticket items.
 
<ul>
<li>Profitability: This model can lead to higher profits, potentially ranging from $1,000 to $10,000 per month, depending on factors like product selection, marketing and customer service. </li>
</ul>
 
<ul>
<li>Strategy: High-ticket items often require more detailed product descriptions, higher quality customer service and a more tailored marketing strategy. Seek products that are utilitarian-focused and/or focused around a particular niche, such as sports, hobbies or outdoor equipment.</li>
</ul>
 
 
<h3>03. Private-label dropshipping</h3>
 
In <a href="https://www.wix.com/blog/private-label-dropshipping" target="_blank">private-label dropshipping</a>, you sell products manufactured by a third party under your own brand name. This model allows for greater brand control and differentiation, helping you to build brand recognition.
 
<ul>
<li>Profitability: While initial costs might be higher due to branding and customization, private-label dropshipping can yield higher profit margins due to brand loyalty and unique product offerings.</li>
</ul>
 
<ul>
<li>Strategy: This approach requires a focus on brand-building, product quality and customer loyalty. Your marketing should emphasize your brand story, mission and values.</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_cd2ed070cf574ee8b7b8fcf9e0749810~mv2.png/v1/fit/w_924,h_523,al_c,q_80/file.png"alt="is dropshipping worth it - increase orders"></figure>
 
 
<h2>Tips for a profitable dropshipping business</h2>
 
Making dropshipping profitable requires a combination of strategic planning, market understanding and effective execution. It also requires patience, persistence and a willingness to continuously learn and adapt to the changing market. 
 
While dropshipping offers flexibility and low startup costs, its success heavily depends on how you manage and grow your business. Here are actionable tips to help you navigate dropshipping and maximize your profits:
 
<ul>
<li>Select a profitable niche: Choose a <a href="https://www.wix.com/blog/ecommerce/2023/12/dropshipping-niches" target="_blank">dropshipping niche</a> based on market demand, your interests and profitability. Research current trends and consider niches with less competition but high customer demand. Use research tools like Google Trends, SaleHoo or Jungle Scout (for selling on Amazon) to identify products with the most potential.</li>
</ul>
 
<ul>
<li>Establish reliable supplier relationships: Partner with reputable suppliers who offer quality products and reliable shipping. Regular communication and good relationships with suppliers can lead to better deals and smoother operations. For more insight, see our recommended list of the top dropshipping suppliers.</li>
</ul>
 
<ul>
<li>Optimize your website for sales: Do you know <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">how to make a website</a> that drives sales? If not, take some time to learn. Ensure that your site is user-friendly, fast and optimized for conversions. High-quality images, detailed product descriptions and a seamless checkout process can significantly improve sales.</li>
</ul>
 
<ul>
<li>Use effective <a href="https://www.wix.com/blog/marketing-strategies" rel="noreferrer" target="_blank">marketing strategies</a>: As Allison Lee, Editor at Wix, says "Think audience-first". Invest in marketing campaigns that target your specific audience. Utilize social media, SEO, email marketing and paid advertising to drive traffic and conversions. With Wix eCommerce, you can manage and optimize these campaigns directly from your site editor.</li>
</ul>
 
<ul>
<li>Focus on customer service: Provide excellent customer service to build trust and customer loyalty. Respond promptly to questions and offer efficient problem-solving and a hassle-free return policy to enhance customer satisfaction.</li>
</ul>
 
<ul>
<li>Offer competitive pricing: Part of knowing <a href="https://www.wix.com/blog/ecommerce/2020/05/how-to-price-your-products-for-dropshipping" target="_blank">how to price your products for dropshipping</a> is knowing how to remain competitive. Research your competitors' pricing and offer competitive rates without compromising your profit margins. Consider offering discounts or promotions to attract customers.</li>
</ul>
 
<ul>
<li>Continuously expand your product range: Keep your store fresh and appealing by periodically adding new products. Test different products to see what resonates best with your audience.</li>
</ul>
 
<ul>
<li>Analyze and adapt: Regularly analyze your sales data, market trends and customer feedback. Use this information to adapt your strategies, product offerings and marketing efforts.</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/1f6616_6602d551fc28470abdc9f0848cfcc3f5~mv2.png/v1/fit/w_914,h_523,al_c,q_80/file.png"alt="spa and home dropshipping site"></figure>
 
 
<h2>More tips for starting a dropshipping business</h2>
 
To set yourself up for success when <a href="https://www.wix.com/blog/ecommerce/2021/10/how-to-start-a-dropshipping-business" target="_blank">starting a dropshipping business</a>, it's important to lay a strong foundation for your business overall. In other words, make sure to:
 
<ul>
<li>Research the market thoroughly: Before diving in, conduct extensive market research to identify trends, demand and competition. Understanding the market landscape is crucial for making informed decisions.</li>
</ul>
 
<ul>
<li>Choose the right eCommerce platform: Select a platform that suits your business needs. For example, the Wix eCommerce platform offers features and integrations crucial for dropshipping, including a dropshipping website builder.</li>
</ul>
 
<ul>
<li>Develop a strong brand identity: Create a brand that resonates with your target audience. This includes a memorable name, a professional logo and a consistent theme across all your marketing materials and in all your content creation. You can use Wix’s free <a href="https://www.wix.com/tools/business-name-generator" target="_blank">business name generator</a> and <a href="https://www.wix.com/logo/maker" target="_blank">logo maker</a> to get started.</li>
</ul>
 
<ul>
<li>Legalize your business: Ensure you have all the necessary licenses and permits to operate legally. This may include registering your business, obtaining a tax ID for sales tax and understanding eCommerce regulations.</li>
</ul>
 
<ul>
<li>Create a solid business plan: Outline your business goals, strategies, financial projections and growth plans. A well-thought-out <a href="https://www.wix.com/blog/business-plan-template-step-by-step-guide" target="_blank">business plan</a> can guide your decisions and keep you focused.</li>
</ul>
 
<ul>
<li>Focus on SEO from the start: Optimize your website and product pages to increase search visibility and attract organic traffic. Use tools like Wix’s built-in <a href="https://support.wix.com/en/article/improving-your-pages-seo-with-the-wix-seo-assistant" target="_blank">SEO Assistant</a> to optimize content across product pages and blog posts. Wix’s <a href="https://support.wix.com/en/article/using-keyword-research-tools-to-optimize-your-sites-seo" target="_blank">Semrush integration</a> can help you find relevant, high-quality keywords that accurately describe your products and services. </li>
</ul>
 
<ul>
<li>Network with other dropshippers: Join forums, social media groups and online communities related to dropshipping. Networking can provide valuable insights, advice and potential partnerships.</li>
</ul>
 
<ul>
<li>Plan for customer support: Set up efficient customer service processes to handle inquiries, complaints and returns. Good customer service can lead to repeat business and positive reviews. Provide an FAQ and use automated tools such as pre-generated chat responses to help customers find the information they need quickly.</li>
</ul>
 
<ul>
<li>Learn how online marketplaces work: Dropshippers often operate within online marketplaces where they showcase and sell their products. They sometimes use extra features, like chatbots, to help streamline the shopping experience. Navigating the dynamics of these marketplaces is key to success. Leveraging video content to showcase products can be a powerful tool in dropshipping, providing customers with a visual understanding of the items they are considering purchasing.</li>
</ul>
 
 
<h2>Is dropshipping worth it? FAQ</h2>
<ul>
<li><h3>Does dropshipping really work?</h3>Yes, dropshipping can work but success depends on various factors, including product selection, supplier reliability, effective marketing and customer service. While many entrepreneurs have found success with dropshipping, it's not without its challenges. The low barrier to entry results in high competition and the reliance on third-party suppliers can sometimes lead to logistical complications. Because dropshipping usually operates on thinner margins compared to traditional retail, it’s important to keep your costs in line and be strategic in how you scale. It's important to approach dropshipping with realistic expectations, understanding that success requires time, effort and strategic planning. With the right approach and dedication, dropshipping can be a profitable and rewarding business venture.</li>
<li><h3>Is dropshipping profitable?</h3>Yes, dropshipping can be profitable, but its success and profitability vary widely based on several factors. The average profit margin in dropshipping ranges between 20% and 30%. It can be higher or lower depending on the products and your overhead costs. Note that highly saturated markets may have lower margins due to the high level of competition. Dropshipping also requires you to think outside of the box and to differentiate your brand through marketing (there’s always a chance that another dropshipper might be selling the exact same products as you). Therefore, while dropshipping can be a lucrative business model, it requires dedication and strategic planning to be profitable. </li>
<li><h3>Is dropshipping legal?</h3>Yes, <a href="https://www.wix.com/blog/ecommerce/2023/12/is-dropshipping-legal" rel="noreferrer" target="_blank">dropshipping is a legal business model</a>. It's essential, however, to comply with relevant laws and regulations in your region, such as consumer protection laws, tax obligations and intellectual property rights. You’ll also want to be transparent about your business practices and maintain ethical relationships with both suppliers and customers. Consider hiring an accountant or legal business advisor to make sure that your business maintains compliance with all regulations within your area and chosen industry and that you have a full understanding of your legal liability. </li>
<li><h3>Is dropshipping dead?</h3>No, dropshipping is not dead. While it is a competitive and evolving field, it remains a viable business model for eCommerce. Over 263 million Americans shop online, and that number is expected to rise to <a href="https://fitsmallbusiness.com/online-shopping-statistics/" target="_blank">291.2 million by 2025</a>. The rise in online shopping and advancements in eCommerce technologies continue to support the relevance of dropshipping.</li>
<li><h3>Can dropshipping make you rich?</h3>Dropshipping can potentially earn you lots of money, but it's not a guaranteed path to becoming rich. The notion of “getting rich quickly” in dropshipping is more the exception than the rule. Success in dropshipping depends on various factors like choosing the right niche, maintaining good supplier relationships and adapting to market changes. While there are instances of dropshippers earning substantial profits, it's also common for many to earn modest incomes or face challenges. Like any business venture, dropshipping requires hard work, strategic planning and consistent effort.</li>
<li><h3>What are some product ideas you can dropship?</h3>The following categories have shown consistent demand in the dropshipping market: <ul>
<li>Fashion and apparel (clothing, accessories and footwear)</li>
<li>Health and beauty products (skincare items, cosmetics and other wellness products)</li>
<li>Electronics (gadgets, phone accessories and other consumer electronics)</li>
<li>Home and garden items (décor, kitchenware and gardening tools)</li>
<li>Fitness and sports equipment (yoga mats, resistance bands and home fitness products)</li>
<li>Toys and hobby items (children’s toys, hobby kits and collectibles)</li>
<li>Pet products (food, toys and accessories for pet owners)</li>
<li>Eco-friendly products (sustainable and environmentally friendly products of all kinds)</li>
<li>Print-on-demand products (customized apparel, mugs and other personalized items)</li>
<li>Tech accessories (laptop covers, earphones and other tech gadgets)</li>
</ul></li>
<li><h3>Is dropshipping worth it for beginners?</h3>Yes, dropshipping can be worth it for beginners, but it's important to approach it with realistic expectations and a willingness to learn. If you are new to eCommerce, dropshipping offers a valuable opportunity to gain experience in the field with a relatively low financial barrier to entry.</li>
<li><h3>What is the average dropshipping income?</h3>Like profit margins, the amount of money that you can expect to earn from dropshipping varies significantly. Some estimates note that most sellers actually bring home between <a href="https://sidehustleacademy.com/how-much-do-drop-shippers-make-on-average/" target="_blank">20% and 30% of their gross sales</a>. In other words, if you gross $50,000 from dropshipping, your profit will be somewhere between $10,000 and $15,000. It’s worth noting that income from dropshipping can be influenced by a <a href="https://www.wix.com/ecommerce/sell/multichannel" target="_blank">multichannel sales</a> strategy. For example, selling on multiple platforms like Amazon, eBay, Etsy and social media channels can help increase your reach and sales. </li>
</ul>
 
 
<h2>Other dropshipping ideas and products to consider</h2>
 
<ul>
<li><a href="https://www.wix.com/blog/tshirt-dropshipping" rel="noreferrer" target="_blank">T-shirt dropshipping</a></li>
<li><a href="https://www.wix.com/blog/coffee-dropshipping" rel="noreferrer" target="_blank">Coffee dropshipping</a></li>
<li><a href="https://www.wix.com/blog/tea-dropshipping" rel="noreferrer" target="_blank">Tea dropshipping</a></li>
<li><a href="https://www.wix.com/blog/b2b-dropshipping" rel="noreferrer" target="_blank">B2B dropshipping</a></li>
<li><a href="https://www.wix.com/blog/branded-dropshipping" rel="noreferrer" target="_blank">Branded dropshipping</a></li>
<li><a href="https://www.wix.com/blog/automated-dropshipping" rel="noreferrer" target="_blank">Automated dropshipping</a></li>
<li><a href="https://www.wix.com/blog/sticker-dropshipping" rel="noreferrer" target="_blank">Sticker dropshipping</a></li>
<li><a href="https://www.wix.com/blog/pet-dropshipping" rel="noreferrer" target="_blank">Pet dropshipping</a></li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_f132b44b3e0a4a22a9d760460f103105~mv2.jpg/v1/fit/w_105,h_102,al_c,q_80/file.png"alt="Allison Lee headshot"></figure>
 
Allison Lee
Editor, Wix eCommerce
 
Allison is the editor for the Wix eCommerce blog, with several years of experience reporting on eCommerce news, strategies, and founder stories.]]></content:encoded></item><item><title><![CDATA[Ecommerce payment processing: A comprehensive guide]]></title><description><![CDATA[Read this informative guide on the best sources and solutions for eCommerce payment processing. ]]></description><link>https://www.wix.com/blog/ecommerce-payment-processing</link><guid isPermaLink="false">66462f1dd7c6d9a170f360f7</guid><category><![CDATA[Business Strategies]]></category><pubDate>Sun, 19 May 2024 18:02:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/41e17b_41fb456de579467da3922a15da385bf2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brielle Gordon</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/41e17b_41fb456de579467da3922a15da385bf2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="ecommerce payment processing"></figure>
 
Building a successful online business is a journey ripe with both challenges and rewards. From the initial step of <a href="https://www.wix.com/blog/ecommerce/2022/12/how-to-build-an-ecommerce-website" target="_blank">building an eCommerce website</a> to everything that goes into managing and scaling your business, the ‘to-do’ list for entrepreneurs can feel endless. Among these tasks, establishing easy and secure payment methods for your customers stands out as essential—at the end of the day, your business relies on it. And, let’s be honest: getting yourself paid is one of the fun parts of running a business.
 
However, navigating the world of <a href="https://www.wix.com/blog/ecommerce/2021/05/what-is-ecommerce" target="_blank">eCommerce</a> payment processing can be complex and overwhelming, especially if you're new to the game. In this guide we’ve put together the essential information you need to help you make informed decisions when <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">starting a business online</a>, as well as a list of the best<a href="https://www.wix.com/blog/ecommerce/2021/04/best-online-payment-solutions" target="_blank"> online payment solutions </a>to optimize your payment setup for success.
 
 
<h2>What is eCommerce payment processing?</h2>
 
eCommerce payment processing is the system that enables your <a href="https://www.wix.com/ecommerce/online-store" target="_blank">online store website</a> to accept and manage payments. It involves the secure transmission of payment data between customers, merchants and payment service providers.
 
There are many steps that occur behind the scenes as a part of payment processing on an<a href="https://www.wix.com/ecommerce/website" target="_blank"> eCommerce website</a>. When a customer makes a purchase from your site, the process begins when they select the payment method they’d like to use. 
 
Want to expand your business and reach new customers online? Check out our guide on the Wix blog: <a href="https://www.wix.com/blog/what-is-an-ecommerce-website" target="_blank">What is an eCommerce Website</a>.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_3f658eaedeee45d887073450fde870dc~mv2.png/v1/fit/w_1000,h_924,al_c,q_80/file.png"alt="Wix eCommerce website homepage"></figure>
 
 
<h2>Common eCommerce payment methods</h2>
 
We’ll start here by taking a look at common payment methods for eCommerce businesses:
 
 
<h3>Credit and debit cards</h3>
 
Credit and debit cards remain the most popular payment option for online purchases. When customers buy from your store, your payment processor contacts the card issuer (ex: Visa, Mastercard or American Express) for authorization. The funds are transferred to your bank account when they’ve been approved. 
 
 
<h3>Mobile payments </h3>
 
Mobile payments describe any kind payment made from a mobile device. As online shopping moves increasingly towards a mobile-first market, payments made from smartphones continue to grow in popularity. Mobile payments include payments made through digital wallets such as Apple Pay and Samsung Pay, peer-to-peer payments through apps like Zelle and Venmo, SMS payments and payments completed by credit card on a mobile browser. 
 
 
<h3>Point of sale </h3>
 
Point-of-sale systems (POS) allow you to accept payments in person. Even if your business is online first, you may use a <a href="https://www.wix.com/blog/ecommerce/2021/12/what-is-pos" target="_blank">POS</a> system if you sell services or events over the phone, at pop-up events or to charge for products that are not listed on your online catalog. Like all payment processing options there is a range in <a href="https://www.wix.com/blog/ecommerce/2022/03/pos-system-cost" target="_blank">POS system costs</a>, as well as their capacity to integrate with your business. Some point-of-sale systems, like Wix POS, can be connected to your online store so can manage all of your sales and inventory from one, unified place.
 
 
<h3>Alternative payment methods</h3>
<h3></h3>
Digital wallets store credit or debit card information on phones, computers and compatible devices like smartwatches. Digital wallets like Paypal, Apple Pay and Google Pay enable purchases with the press of a button and can be used for both online and offline payments. Because customers have already input their payment information, using a <a href="https://www.wix.com/encyclopedia/definition/digital-wallet" target="_blank">digital wallet </a>offers customers a trusted, expedited purchase experience.
 
 
<h3>Buy now pay later</h3>
 
<a href="https://www.wix.com/blog/ecommerce/2021/06/bnpl-overview" target="_blank">Buy now, pay later</a> (BNPL) options offer your customers the ability to split the cost of their purchase into affordable payments over time, while you get paid in full at the time of purchase. Popular BNPL solutions include Affirm, Afterpay, Sezzle and more.
 
 
<h3>Bank transfers</h3>
 
Bank transfers, or Automated Clearing House (ACH) payments, allow customers to transfer funds directly from their bank account to your business account using online banking services. Bank transfers are often used for B2B transactions and offer a secure and reliable way for merchants to receive payments without the need for intermediaries. 
 
 
<h3>Digital currencies </h3>
 
Digital currencies, or Cryptocurrencies, can be used as an alternative payment method to traditional tender. These digital assets can be securely stored in a physical device called a hardware wallet or in a hot wallet, which is an online storage service that enables easier accessibility and trading. Platforms like Bitpay facilitate the acceptance of digital currencies for your goods and services. Once you receive the digital currency, you can choose to keep it within their platform or convert its value into the currency of your choice and have it transferred to your merchant account.
 
 
<h2>The components of eCommerce payment processing</h2>
 
There are three essential components to eCommerce payment processing:
 
 
<h3>Payment gateways</h3>
 
Payment gateways are couriers that securely transfer payment information received on your eCommerce site through to your payment processor’s system. 
 
 
<h3>Payment processors </h3>
 
Payment processors facilitate the authorization, processing and settlement of online payments. They work with your customer’s bank or credit card issuer to verify and authorize payments and then settle those payments into your merchant account. 
 
 
<h3>Merchant accounts</h3>
 
A merchant account is a business bank account in which you can <a href="https://www.wix.com/payments" target="_blank">accept payments</a> electronically from your customers. 
 
 
<h2>How does eCommerce payment processing work?</h2>
 
 
<h3>01. Customer selects payment method</h3>
 
During the checkout process, your customer chooses their preferred payment method from the available options provided in your store.
 
 
<h3>02. Payment collection and transmission</h3>
 
The <a href="https://www.wix.com/encyclopedia/definition/payment-gateway" target="_blank">payment gateway </a>securely collects your customer's payment information and sends it to the payment processor.
 
 
<h3>03. Funds verification</h3>
 
Your payment processor verifies that your customer has sufficient funds available to complete the purchase.
 
 
<h3>04. Issuing bank authorization</h3>
 
Your customer's bank receives the payment request and either approves or declines the transaction based on your customer's account status and available credit.
 
 
<h3>05. Transaction result notification</h3>
 
The payment processor communicates if the transaction is approved or denied to your payment gateway, which is then displayed to your customer on your <a href="https://www.wix.com/business/website" target="_blank">business website.</a>
 
 
<h3>06. Funds transfer</h3>
 
If the transaction is approved, the payment processor transfers the funds to your merchant account, completing the payment process.
 
 
<h2>Main eCommerce payment processing methods</h2>
 
 
<h3>Wix payments </h3>
 
Wix’s native payment solution allows you to accept debit/credit cards, Apple Pay, Tap to Pay on Android, Google Pay and other popular payment methods from your customers. Because Wix Payments is an integrated solution, you can manage all of your payments and payment-related needs from the same dashboard as you run the rest of your online <a href="https://www.wix.com/encyclopedia/definition/business-operations" target="_blank">business operations</a>.
 
Pro-tip: Looking for more information on Wix Payments? Check out our complete guide on <a href="https://www.wix.com/blog/ecommerce/2020/01/how-to-accept-secure-online-payments-with-wix" target="_blank">Wix payment processing</a>.
 
 
<h3>Square</h3>
 
Square is a popular payment processor that broke into the market with their signature white credit card readers that can be attached to a smartphone or tablet. Square now includes a suite of tools that enable you to process both offline and online payments, sync <a href="https://www.wix.com/encyclopedia/definition/inventory" target="_blank">inventory</a>, manage payroll, track employee time and more. Square is known for their user friendly interface and for charging competitive, per transaction rates.
 
 
<h3>Stripe</h3>
 
Stripe offers a fast, secure payment solution for online businesses that can process online, offline, one-time and recurring payments. Stripe supports many popular payment methods, including Google Pay, Apple Pay and Masterpass. Stripe’s suite of integrated products include global payment options, financial management features and banking-as-a-service tools. Stripe’s API-based solution allows for extensive customization, but may require more technical knowledge than other payment processors during setup.
 
 
<h3>Paypal</h3>
 
Paypal is one of the original players in the online payments space and continues to be a force in the eCommerce global marketplace. PayPal is both a payment processor (where customers can pay using a variety of methods stored in their digital wallet) and a personal payments platform where customers store or send money.
 
 
<h3>Amazon Pay</h3>
 
Amazon pay allows Amazon Prime customers to make purchases online using the payment and shipping information already stored in their Amazon account. For online merchants, Amazon Pay essentially outsources your check-out and payment processing. Amazon is a trusted global brand with an enormous customer base; offering Amazon Pay to your customers allows them to use a payment platform that they are familiar with which may smooth the path to purchase.
 
 
<h3>Google Pay</h3>
 
Google Pay is a digital wallet that lets customers pay in stores with tap-to-pay function and online with pre-saved credit card, billing and shipping information. When customers select the Google Pay option, they can toggle between their saved credit cards and billing addresses. Like Amazon Pay, Google Pay is a popular choice for eCommerce payment processing that allows you as a merchant to leverage Google’s large customer base and trusted reputation.
 
 
<h3>Klarna</h3>
 
Klarna is a buy now, pay later (BNPL) solution that offers financing options to your customers while paying you in full at the time of purchase. Offering BNPL payment options can help incentivize purchases, especially if you sell high ticket items. Klarna stands out in the BNPL space because of its flexible payment terms; offering the ability for users to pay in equal, interest-free installments or in custom amounts within 30 days. 
 
 
<h3>Bitpay</h3>
 
Bitpay is a Bitcoin payment gateway that equips merchants to accept payments in Bitcoin. Bitpay accepts Bitcoin payments from users and then exchanges the value of the Bitcoin into any of the 38 currencies they support. The funds are then deposited into your merchant account. 
 
 
<h2>Tips to choose your eCommerce payment processor</h2>
 
Choosing the right eCommerce payment processor is important for customer satisfaction, and ultimately to the success of your business. With all the payment processing options on the market, you’ll want to spend some time researching which option suits the needs of your business. Here are some tips to help you compare options and find the best eCommerce payment processor for your online store: 
 
 
<h3>Maintain proper security measures</h3>
 
<a href="https://www.wix.com/encyclopedia/definition/computer-security" target="_blank">Computer security</a> should be a top priority when <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">building a website</a> and evaluating payment processor options. In order to ensure your eCommerce site is safe to receive and transmit sensitive information, you’ll need an <a href="https://www.wix.com/encyclopedia/definition/secure-sockets-layer-ssl" target="_blank">SSL</a>, or secure sockets layer. Some <a href="https://www.wix.com/blog/web-hosting" target="_blank">hosting website </a>services, such as Wix, offer built-in SSL as a part of their website infrastructure. Further, any payment processor you choose should be PCI-compliant. PCI (Payment Card Industry Data Security Standard) is a set of standards designed to assess and maintain <a href="https://www.wix.com/website-security" target="_blank">website security</a> measures. Both SSL and PCI compliance serve to protect both your customers and your business from <a href="https://www.wix.com/blog/ecommerce/2022/06/payment-fraud" target="_blank">payment fraud </a>.
 
 
<h3>Explore globally accepted payment methods</h3>
 
When selecting a payment processor, opt for one that supports a wide range of payment types. In addition to accepting debit and credit card payments, it's important to consider the preferred payment methods of your target audience, which can vary by country. To incentivize customers to complete their purchases, especially as you expand globally, enable popular options like Digital Wallets, Mobile Payments, ACH and more. Additionally, ensure that your chosen payment processor can calculate and apply the appropriate <a href="https://www.wix.com/encyclopedia/definition/tariff" target="_blank">tariffs</a> and <a href="https://www.wix.com/encyclopedia/definition/sales-tax" target="_blank">sales tax</a> based on the customer's location and applicable regulations.
 
 
<h3>Confirm payment tokenization services for recurring payments</h3>
 
Tokenization is a way to keep online payment info secure. When your customers make a purchase, their sensitive data gets replaced with a unique token ID, which helps protect against data theft. The same token ID can be used for recurring payments, which results in a faster checkout process for customers making repeat or recurrent purchases. Tokenization is a win-win - It's a win-win - you can offer customers the convenience of express checkout while keeping data more safe and secure.
 
 
<h3>Look for third-party app integrations</h3>
 
Not all payment processors are built the same. While most payment processors accept a variety of payment methods you may want to offer additional options based on your business needs and the needs of your customers. Not offering your customers their preferred payment method has an <a href="https://www.wix.com/encyclopedia/definition/opportunity-cost" target="_blank">opportunity cost</a> of potential missed sales. This is where third-party app integrations become important. By selecting a payment processor that integrates with third-party apps, you can expand the range of payment methods you accept, providing your customers with a broader choice and a more convenient shopping experience. These integrations can also help streamline your operations by automatically syncing payment data with your other business tools, such as accounting software or inventory management systems.
 
 
<h3>Check maintenance fees</h3>
 
Payment processing isn’t free. As you compare different processing options, compare their fee structures: interchange fees, assessment costs, monthly fees and other expenses should all factor into your <a href="https://www.wix.com/encyclopedia/definition/cost-accounting" target="_blank">cost accounting</a>. Choose a payments partner that doesn't take a large cut out of your sales and offers a pricing model that aligns with your business needs. This may involve a flat fee plus a percentage for each transaction, a flat monthly rate or pre-negotiated transaction fees through your eCommerce platform.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_5aac9cb7425342d4a0e8e87d1780b780~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="eCommerce landing page and check out screen for an orange baseball hat"></figure>
 
 
<h2>eCommerce payment processing FAQ</h2>
 
<ul>
<li><h3>How do I choose the right payment processor for my eCommerce business?</h3>When choosing a payment processor for your eCommerce business, consider factors such as transaction fees, security features, ease of integration, customer support and compatibility with your eCommerce platform.</li>
<li><h3>What are the typical costs associated with payment processing?</h3>Typical costs you may encounter include transaction fees (usually a percentage of the sale plus a fixed fee), setup fees, monthly or annual fees and chargeback fees. Keep in mind that rates vary depending on the payment processor and your business type.</li>
<li><h3>Do all businesses qualify for a merchant account for online transactions?</h3>Not all businesses automatically qualify for a merchant account. Factors such as your business type, processing history, credit score and perceived risk can influence whether your business is approved.</li>
<li><h3>Which payment gateways are recommended for eCommerce websites?</h3>Popular payment gateways for your eCommerce website include PayPal, Stripe, <a href="http://Authorize.net" target="_blank">Authorize.net</a>, Square and Braintree. The best choice for you depends on your specific business needs and the features offered by each gateway.</li>
<li><h3>How does tokenization enhance payment security in eCommerce transactions?</h3>Tokenization enhances payment security by replacing your sensitive payment data with a unique, randomly generated token. This token is used for your subsequent transactions, keeping your actual payment information secure and reducing the risk of data breaches.</li>
</ul>
]]></content:encoded></item><item><title><![CDATA[How to use AI to write blog posts—and should you?]]></title><description><![CDATA[Everyone seems to be using AI to write blog posts these days. Should you be doing the same? ]]></description><link>https://www.wix.com/blog/how-to-use-ai-to-write-blog-posts</link><guid isPermaLink="false">6527f64e15ff7167fb256709</guid><category><![CDATA[AI Knowledge Hub]]></category><category><![CDATA[Website Essentials]]></category><category><![CDATA[Website Essentials on Home Page]]></category><pubDate>Sun, 19 May 2024 17:04:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a77aa0_cdb0675d03e64d428c22015588400a4b~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Allison Lee</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/a77aa0_cdb0675d03e64d428c22015588400a4b~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="how to use ai to write blog posts"></figure>
 
Blogging can be exhausting. Take it from someone who has spent nearly a decade blogging and has wasted far too much time staring at blank pages, willing the words to come.
 
And while the idea of relinquishing control to AI may still make some writers bristle, AI is an undeniably powerful tool for blogging. Whether you’re looking to use AI to draft entire blog posts or to finesse your writing, AI is useful for practically anyone looking to <a href="https://www.wix.com/blog/how-to-start-a-blog" target="_blank">start a blog</a>.
 
With all that said, there are several things you need to know about using AI to write your blogs. I am by no means suggesting that you let AI run your blog for you. Rather, AI can act as a good stand-in for a creative partner, serving as your second pair of hands and your second set of eyes. 
 
Ready to get your blog up and running? Try Wix’s free <a href="https://www.wix.com/start/blog" target="_blank">blog maker</a>. 
 
 
<h2>When should you use AI to write your blog posts?</h2>
 
No matter what<a href="https://www.wix.com/blog/types-of-websites" target="_blank"> type of website</a> or blog you're building, AI tools have the potential to save you copious amounts of time when it comes to brainstorming, writing, editing and optimizing your content. 
 
AI is especially handy if you need to turn out a high volume of content on a consistent basis. Again, you shouldn’t rely on AI to run your entire content marketing strategy without supervision, but you can use different kinds of tools to help with research or to write long-form content.
 
For example, if you've got several topics lined up and a clear vision of the outlines, AI can swiftly turn your ideas into full-fledged articles—or at least get you 75% of the way there. Rather than starting a blog from scratch, you can use your AI draft as a starting point; you can focus your energy in editing and filling in any knowledge gaps. 
 
The aim is to enhance efficiency without compromising the quality and authenticity of your content. Make AI your ally, but keep your hands on the editing wheel for the best results.
However, AI isn’t a one-trick pony. It can do far more than simply draft your content. Let's explore all the ways you can use AI to enhance your blogs. 
 
Get started with the Wix <a href="https://www.wix.com/ai-website-builder" rel="noreferrer" target="_blank">AI website creator</a>. 
 
 
<h2>Google and AI written blog content</h2>
 
First and foremost Google is looking for content that is helpful to the user reading it. This can, in theory apply to both AI and human generated content. Content must be informative and engaging, regardless of how it's written. These are not necessarily unique to human content, well edited AI generated blogs can also be useful. 
 
While AI can generate content that is factually accurate, it may lack the nuanced understanding and authenticity of human-written content. Google recommends a balance and an emphasis on human oversight of anything AI written, with added context, creativity and a personal touch if necessary. This should include fact checking and might also include experience from a writer or editor in relation to the topic. 
 
Also according to <a href="https://developers.google.com/search/blog/2023/02/google-search-and-ai-content" rel="noreferrer" target="_blank">Google guidelines</a>, content that is purely generated by AI without human contribution, should be labeled as such for full transparency to readers. Google prioritizes content written for humans, not algorithms and this is true, whether the content is human or AI generated. Creating AI content to manipulate search engine results is considered against Google's spam policies.
 
 
<h2>How to use AI to write your blog posts</h2>
 
One of the best qualities of AI is its versatility. You can use AI to automate or refine several steps of the content production process, including (but not limited to) the following steps.
 
<ol>
<li><a href="#6g429" rel="noopener noreferrer">Generate your blog topic ideas</a></li>
<li><a href="#fqn60" rel="noopener noreferrer">Research your topics</a> </li>
<li><a href="#52gj2" rel="noopener noreferrer">Construct outlines</a> </li>
<li><a href="#nboa" rel="noopener noreferrer">Write your content</a> </li>
<li><a href="#baok4" rel="noopener noreferrer">Serve as your proofreader</a> </li>
</ol>
 
 
<h3>01. Generate your blog topic ideas</h3>
 
If you’re <a href="https://www.wix.com/blog/blogging-for-beginners" target="_blank">blogging as a beginner</a>—or even if you’re a seasoned blogger—AI can help to brainstorm topics when you’re in a pinch. But avoid cutting corners at this stage. You’ll still want to do thorough keyword research, even after you’ve consulted your favorite AI tool for ideas. 
 
In my experience, tools like ChatGPT and Bard offer great thought starters. You could feed it prompts like:

<ul>
<li>Please give me 10 blog ideas that I can write about on [topic]</li>
<li>Please list a few blog ideas related to [keyword]</li>
<li>What are some trending topics around [topic] in the summer? </li>
<li>What are some trending topics among [target audience]? </li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_c7392b88c8374ca1899b3e3c1aae53d1~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="ChatGPT example using AI to think of blog topics"></figure>
 
 
You’ll want to double check that the headlines you get in return match the actual intent and interest of your blog audience. SEO research tools like Semrush can help on this front; you can use these <a href="https://www.wix.com/blog/best-blogging-tools" target="_blank">blogging tools</a> to identify related keywords and check out the organic competition on search engine results pages (SERPs). 
 
 
<h3>02. Research your topic</h3>
 
Research can eat up a lot of time. And while we strongly warn against relying on AI-generated research (many tools pull from older data or have been spotted <a href="https://cosmosmagazine.com/technology/chatgpt-faking-data/" target="_blank">citing fake data</a>), it can give you a place to start. 
 
Bard, in our testing, has an edge above ChatGPT 3.5 in this respect. You can ask Bard things like “Can you provide a list of recent blogging statistics and cite their source?” to receive a helpful quick list of stats. However, we can’t stress this enough—you’ll want to check each source and stat for accuracy and freshness. 
 
Another way to use AI for research: You can ask AI to summarize an exhaustive research paper or an interview transcript. AI can help to pull out key information or describe a highly technical piece in layman’s terms. Just make sure to always attribute the original author, plus check that the summarization is accurate. 
 
 
<h3>03. Construct outlines</h3>
 
With a single prompt, you can ask a tool like ChatGPT or Bard to produce a rough outline for your blog post. Or, you can use AI to generate insights to inform your own brief by asking for common themes or frequently asked questions around your main topic. 
 
Now, bear in mind that the outline you get is often not the finished product. You may find that your outline includes irrelevant sections that won't provide much value to your target reader. You are the expert in your field, so make sure to apply a discerning eye when reviewing any AI-generated blog outlines. 
 
 
<h3>04. Write your content</h3>
 
AI probably gets the most praise for the hours of time it can save you when writing content. It can take the first stab at writing your drafts. At this stage, the key is to provide as much information you can, including the <a href="https://www.wix.com/blog/blog-post-templates" target="_blank">blog post template</a> that you want it to follow, <a href="https://www.wix.com/blog/blog-format" target="_blank">blog formatting</a> specifications, your target voice, tone and other brand writing guidelines.
 
You can also share several samples of your previous work to train AI blogging tools on your writing style. However, you’ll always want to review content; as good as AI content may sound, it can often sound redundant or flowery, or may include off-brand or inaccurate claims. 
 
Pro tip: In Wix, you can download an app from the <a href="https://www.wix.com/app-market" target="_blank">Wix App Market</a> like <a href="https://www.wix.com/app-market/bettertext-ai-content-generator" target="_blank">Bettertext</a> to help craft long-form content that’s personalized to your needs. 
 
 
<h3>05. Serve as your proofreader</h3>
 
When it comes to editing your content, plugins like Grammarly and ProWritingAid can scan your content and highlight grammar issues, spelling errors or opportunities to improve your writing. 
 
Keep in mind that these types of tools can be somewhat rigid and misunderstand the context of your writing. Certain text where you've gotten more creative could be flagged as errant because it doesn't follow grammatical laws. To this end, take suggestions with a grain of salt and treat each one on a case-by-case basis.
 
Within <a href="https://www.wix.com" rel="noreferrer" target="_blank">Wix</a>, you can additionally use the <a href="https://www.wix.com/seo" rel="noreferrer" target="_blank">SEO Assistant</a> to check that your post meets basic SEO standards (i.e., check that it includes alt text, your focus keyword and a meta description) and even use AI to create your title tag and meta descriptions. Or, you can use tools like Semrush’s SEO Writing Assistant for even more recommendations on the readability and originality of your content.
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_3f39d9093b554952b346e2a02cb39b05~mv2.png/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="Wix SEO assistant"></figure>
 
 
If you stumble across writing that sounds rigid or hard to read, you can always use AI to re-generate the copy and give you other ways to word your content. 
 
 
<h2>What are some of the best AI tools for blog creation?</h2>
 
There are several but some worthy mentions include:
 
<ul>
<li>Jaspar</li>
<li>Chat GPT 4 with DALL-E</li>
<li>Gemini 1.0 Pro</li>
<li>Writer</li>
</ul>
 
 
<h2>Ethical considerations to keep in mind when using AI to write blog posts</h2>
 
As excited as we are about AI’s advancement in blogging, you can probably sense our caution above. Let us explain: while AI can speed up your content creation process by taking a lot of the grunt work off your plate, it’s not something to apply blindly. 
 
The main issues with AI content is twofold: the output is dependent on what data it can draw from, and the content it delivers might not meet your editorial guidelines.
 
Since tools like ChatGPT pull from what’s already out there, you'll find that they piece together answers from its database. This may result in content that feels rehashed or somewhat stale.
This is why you need to edit any and all AI-generated content to protect your blog, plus avoid being penalized by Google.<a href="https://developers.google.com/search/blog/2023/02/google-search-and-ai-content" target="_blank"> Google’s guidelines</a> state that content must be helpful, whether or not it has been made with the help of AI.
 
If Google notices that your work has been cobbled together with AI without any unique angle, your site could potentially be marked as spam. That’s a big risk, especially for small business owners trying to build their online presence through blogging.
 
If you’re just <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">building up your site from scratch</a>, you'll need to dedicate time into finessing your approach to using AI for writing blog posts, since AI isn't great at generating content that demonstrates domain expertise for specific industries. For some complex, specialized fields, you'll need to give AI a huge helping hand because it can't grasp these topics as well as you can. This means its output won't be that helpful to your target audience.
 
Due to these limitations, here are a few things you should be wary of with AI-produced content:
 
<ul>
<li>Plagiarism: It’s possible for AI to write an entire blog post that closely mirrors your competitors' content. It's important to differentiate your article as best as possible with original research and content. You should also be careful not to accidentally taking credit for another author’s research or ideas, as this may be easy to do if you haven’t taken the time to carefully review AI-generated content.
</li>
<li>Accuracy: Sam Altman, CEO of OpenAI, himself <a href="https://www.businesstoday.in/bt-tv/video/sam-altman-i-trust-answers-generated-by-chatgpt-least-than-anybody-else-on-earth-384922-2023-06-09" target="_blank">has been spotted saying</a>, “I trust answers generated by ChatGPT least than anybody else on Earth.” AI has recently been caught “hallucinating” facts about companies, sites and specific topics; fact-checking is absolutely essential to avoid a situation in which you might be propagating false information.
</li>
<li>Questionable authenticity: When AI is used to produce content, a question lingers—is the output genuinely yours? The ethical dilemma here lies in the potential erosion of personal voice and style. It's essential to retain your unique touch to make sure that your readers can relate and engage with your content.
</li>
<li>Lack of innovation: Is utilizing AI for content creation viewed as pioneering, or does it reflect a lack of original input? To that end, you’ll want to avoid becoming over-reliant on AI or depending on it to form a unique opinion on your behalf. AI can spit back opinions already shared by another creator, but it does not substitute for original (or, at times, sensible) thinking, especially in the context of sensitive or controversial topics.
</li>
<li>Biases: As language learning models are trained based on their dataset, they may inherit biases in the data that can lead to skewed and unfair perspectives when writing. You need to stay vigilant for these biases that may result in unfair language or assumptions, however subtle, and edit your work to maintain equality.</li>
</ul>
 
 
<h2>5 essential tips for editing AI writing</h2>
 
In case we haven’t said it enough, all AI content must be reviewed by a human to make sure it’s up to code. When reviewing <a href="https://www.wix.com/encyclopedia/definition/generative-ai" rel="noreferrer" target="_blank">generative AI</a> created text, heed these tips. 
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_e3fa42676d96425e8cda95e815235352~mv2.png/v1/fit/w_924,h_845,al_c,q_80/file.png"alt="five things to look out for when editing ai-written blogs"></figure>
 
 
<h3>01. Edit for brand voice and consistency</h3>
 
Sometimes, no matter what prompt you give your AI tool, it will still sound robotic. While the content may be free of grammar and spelling errors, it might not be the easiest to read or sound like your normal writing voice.
 
During editing, make it a point to adjust the language to make it sound more like you. Do not sacrifice your brand voice for AI-generated text that might sound smart or “just fine.” Make sure your message is clear and matches what you usually say—and how you usually say it. 
 
This way, your audience will still feel connected to your brand, which isn’t just important for retaining readership but is also important for being able to<a href="https://www.wix.com/blog/how-to-monetize-blog" target="_blank"> monetize your blog</a> in the future. Your blog must remain personable and unique to your brand. 
 
 
<h3>02. Review for accuracy</h3>
 
AI is really good at writing convincing points and, at times, backing it up with phantom facts. If you've asked for AI to generate content with research or facts, make sure you double check any statement for accuracy. Validate all links and references that support your content's arguments, and check that everything is understood within the right context. 
 
 
<h3>03. Check for redundant or superfluous statements</h3>
 
Review content to make sure that there aren’t any empty, filler words or redundant statements. In other cases, you may find that the content doesn’t flow in the way that you’d prefer. 
 
You'll need to work through each sentence and paragraph, making sure they follow a logical order and clear expression. As you get better at refining your prompts, you'll hopefully need to spend less time editing your work in this way in the future.
 
 
<h3>04. Eliminate bias and stereotypes</h3>
 
As noted earlier, as LLMs are trained based on a dataset, they may inherit biases in the data that can lead to skewed and unfair perspectives when writing content.
 
Keep an eye out for these biases in the form of unfair language or assumptions, and edit your work accordingly. If you spot the same types of biases cropping up in your AI-generated blog posts, you may need to refine your prompts to specifically avoid writing in a certain way.
 
 
<h3>05. Optimize for SEO and readability </h3>
 
Verify that your content uses your keywords naturally through your content and is structured in a way that is easy for your readers to follow. Use bulleted lists, break up large paragraphs or summarize content as needed to deliver a good reading experience. Ensure that your content isn’t too thin—but rather, provides enough information to fully answer your readers’ questions. 
 
 
<h2>FAQs for using AI to write blog posts</h2>
 
<ul>
<li><h3>What are the benefits of using AI for blog writing?</h3>AI can serve as a great writing aid for the following reasons. It can help to: <ul>
<li>Clear writer’s block: Stuck for ideas? AI can spark inspiration, helping to overcome writer’s block and put pen to paper to get started.
</li>
<li>Create content quickly: Speed up all areas of your writing process from research to editing, allowing you to produce content efficiently.
</li>
<li>Think of keywords and topics: AI can suggest relevant SEO keywords, offering personalized suggestions for topic ideation.
</li>
<li>Analyze SEO factors: Certain tools can help to examine missing keywords, readability and keyword density, ensuring optimal SEO optimization.
</li>
<li>Suggest content improvements: Automatically check for grammar errors and misspellings, and elevate your content using AI’s insights into the readability of your content. </li>
</ul></li>
<li><h3>What are the disadvantages of AI content?</h3>As helpful as AI can be, you’ll need to be careful not to accidentally publish content that is biased, sounds cold and robotic or otherwise misrepresents your brand. While some of these challenges can be solved with better, more precise prompts, many of these will still require human editing to get right. 
Note that AI content is not original, in that LLMs draw from pre-existing data to generate its responses. You should not depend on AI to form opinions on your behalf, and take care not to accidentally take credit for another person’s work. </li>
<li><h3>Is AI-generated content bad for SEO?</h3>Not necessarily. When used responsibly, AI can actually improve the quality of your content while optimizing it for SEO. As of the time of this writing, Google’s stance is that it is not against AI-generated content. However, it will still apply the same expectations around quality, originality and expertise as always, regardless of how the content is created. </li>
<li><h3>Is it OK to use AI to write blog posts? </h3>The simple answer: yes. The longer answer: you’ll want to review any and all AI-written content; AI is an aid, not a full substitute for a human writer.
As helpful as AI is, it has its flaws. You run the risk of becoming over-reliant or over-trusting of AI content when you lack a process for editing AI-generated text. Take the time to get familiar with your AI tools. Write your own checklist for what to look out for. And always make sure to double check AI’s work. </li>
<li><h3>How to tell if a blog was written by AI?</h3>There are a number of AI content detectors, although at this time they are not necessarily the most reliable at detecting AI written content, with a lot of false positive results. Generally, AI written content may be repetitive, too general and vague and contain overly stylized vocabulary and phrasing. </li>
</ul>
]]></content:encoded></item><item><title><![CDATA[How to create a defensible eCommerce business plan]]></title><description><![CDATA[View expert tips for writing an ecommerce business plan that keeps you running in the right direction.]]></description><link>https://www.wix.com/blog/ecommerce-business-plan</link><guid isPermaLink="false">6649b8e972d46c4c112d46a5</guid><category><![CDATA[Business Strategies]]></category><pubDate>Sun, 19 May 2024 13:30:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a77aa0_22823f1c03d44ced82ddc59885b8695f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Allison Lee</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/a77aa0_22823f1c03d44ced82ddc59885b8695f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="how to create an eCommerce business plan"></figure>
 
In order for your online business to survive its first precarious years—and to thrive beyond them—you need a solid ecommerce business plan. 
 
Most <a href="https://www.wix.com/ecommerce/website" target="_blank">eCommerce websites</a> are built on a dream, a passion or a noble goal of fixing something that lacks a proper solution. 
 
But unfortunately, many businesses don’t last more than a few months. A discouraging truth about eCommerce is that <a href="https://internetretailing.net/industry/industry/90-of-e-commerce-start-ups-end-in-failure-within-the-first-120-days-19930#:~:text=According%20to%20a%20number%20of,within%20the%20first%20120%20days." target="_blank">90% of startups fail</a> in the first 120 days.
 
After all, some of the most common reasons why businesses fail include lack of capital, inadequate management, and a faulty business model. Much of this is a symptom of poor planning. Here’s how you can better plan for your brand’s future and create a strong <a href="https://www.wix.com/blog/ecommerce/2021/06/ecommerce-business" target="_blank">eCommerce business</a> plan in order to bring your <a href="https://www.wix.com/blog/ecommerce-business-ideas" target="_blank">eCommerce business ideas</a> to life.
 
 
<h2>What is an eCommerce business plan?</h2>
 
A <a href="https://www.wix.com/blog/business-plan-template-step-by-step-guide" target="_blank">business plan</a> is a roadmap for how to structure, operate, and manage your business. It includes the important elements that define your company—such as your name, description, capital needs, product categories, target market characteristics, and business goals.
 
A thoughtful ecommerce business plan can prepare your store for a successful launch and/or help it to scale in the right ways. In the latter case, an annual business plan review and revision can help you adapt to industry changes and anticipate new trends or consumer behaviors.
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_4acc6128f883474097754006ea140db0~mv2.jpg/v1/fit/w_1000,h_360,al_c,q_80/file.png"alt="Black text on a light blue background that says "Launch your online store" with a clickable link button that says "Get Started""></figure>
 
In a nutshell, an ecommerce business plan helps you to:
 
<ul>
<li>Secure funding: By having a business plan that details the who, what, where, when, and hows of your business—you’ll enjoy an easier time building trust with investors and piquing their interest. </li>
</ul>
 
<ul>
<li>Filter distractions: New trends and distractions crop up all the time in eCommerce, making it especially important to have a plan that holds your business accountable to (read: focused on) particular goals. </li>
</ul>
 
<ul>
<li>Do your due diligence: When you’re first figuring out <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">how to start a business</a>, it’s easy to get caught up in the excitement and act on gut feelings. But building a business plan requires you to slow down and perform more thorough research on your target market, product(s), financial plan, and more. </li>
</ul>
 
<ul>
<li>Plan for the long term: Your business plan will help you to better gauge where your business should be in both the short and long terms. It can also act as a compass, estimating the steps you need to take to get from where you are today to where you want to go. </li>
</ul>
 
<ul>
<li>Grow your team: An ecommerce business plan not only gives you a sense of who to hire and when, but serves as the glue binding your team to one, clearly defined vision. </li>
</ul>
 
<ul>
<li>Grow your operations: Between your tech stack, staff, supply chain, website, and more—there’s a lot that needs to be put into motion before your eCommerce business can take off. Your business plan should outline all of these moving parts, helping you strategically build out your operations. </li>
</ul>
 
 
<h2>How to create an eCommerce business plan</h2>
 
An eCommerce business plan is structured similarly to a traditional business plan. However, it will detail things like your website builder, sales channels, fulfillment process, and goals that are distinct to <a href="https://www.wix.com/blog/how-to-start-an-online-store" rel="noreferrer" target="_blank">building an online store</a> and running it successfully. 
 
Here’s a breakdown of what you should include in your plan and how to create it:
 
<ol>
<li><a href="#cpnnj" rel="noopener noreferrer">Write your executive summary</a> </li>
<li><a href="#asemo" rel="noopener noreferrer">Include your company name, description, and domain</a> </li>
<li><a href="#36dt4" rel="noopener noreferrer">Perform eCommerce market analysis </a> </li>
<li><a href="#fo3qp" rel="noopener noreferrer">List the products you’re selling and why </a> </li>
<li><a href="#k67v" rel="noopener noreferrer">Plot your operations plan</a> </li>
<li><a href="#2ubkp" rel="noopener noreferrer">Set out your marketing and advertising plan</a> </li>
<li><a href="#3bt4j" rel="noopener noreferrer">Lay out your financial plan</a> </li>
</ol>
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_a251df676b324ca2aa19365c58904f1f~mv2.png/v1/fit/w_1000,h_564,al_c,q_80/file.png"alt="checklist of items to include in eCommerce business plan"></figure>
 
 
<h3>01. Write your executive summary</h3>
 
Though this is published at the beginning of your business plan, your executive summary should be written last. 
 
This summary is exactly as it sounds. It connects and introduces all the components of your document for readers who want a brief overview of what your business is all about. It’s similar to a hook or an elevator pitch that compels readers to continue scrolling. 
 
Keep this summary short. Do not exceed one page, and include a brief description of your product or service, growth opportunities, and why your business is set up for success. What do investors or teammates need to know right off the bat? 
 
 
<h3>02. Include your company name and description</h3>
 
In this section, you’ll want to outline the who, what and why of your business. Rather than going into details about the products you plan to sell (this comes later), talk about your vision for the company. Share your motivations, values and problems that you plan to solve. 
 
Your description can include things like:
 
<ul>
<li>Brand name: Selecting a meaningful name is particularly important for eCommerce businesses since your website domain will be closely associated with your brand. Jeff Bezos famously named Amazon after the world’s largest river because his goal was to create the world’s largest bookstore, but also didn’t want to be tied to books. Similarly, you’ll want to pick a name that you won’t outgrow. If you need some inspiration, give Wix’s <a href="https://www.wix.com/tools/business-name-generator/industry/store" target="_blank">store name generator</a> a whirl or check out this guide to <a href="https://www.wix.com/blog/ecommerce-business-names" target="_blank">eCommerce business names</a>. </li>
</ul>
 
<ul>
<li><a href="https://www.wix.com/domain/names" rel="noreferrer" target="_blank">Domain name</a>: At this point, you’ll want to have registered a domain name. Use Wix’s <a href="https://www.wix.com/domain/domain-name-search" target="_blank">domain name search</a> to check if your preferred domain is available. If the domain is taken, you can take one of several steps: contact the site owner directly, tweak your domain (e.g., add a verb like “get” to the front of your name), use a different TLD than .com, or use an abbreviated form of your name. </li>
</ul>
 
<ul>
<li>Background: Your description is a great place to share why you started your ecommerce business in the first place. What inspired you to create your brand? Who do you plan to serve? What do you plan to accomplish? While you want to avoid waxing poetic here, it’s worth giving your readers an inside look into the history of your company. </li>
</ul>
 
<ul>
<li>Vision: Your <a href="https://www.wix.com/blog/vision-statement" target="_blank">vision statement</a> should capture the ideal state of your business. In other words, what is the future that you’re building towards—not just now, but five or 10 years from now? </li>
</ul>
 
<ul>
<li>Mission: Your <a href="https://www.wix.com/blog/how-to-write-a-mission-statement" target="_blank">mission statement</a>, on the other hand, should express what you’re striving and able to achieve now. While your vision statement provides the 30,000 foot view of your company, your mission statement acts as a compass for your team and keeps them motivated to do their best. </li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_5db0cbb9a13048b6b5964ba5a256a59a~mv2.jpeg/v1/fit/w_924,h_465,al_c,q_80/file.png"alt="google mission vs. vision statements for ecommerce business plan"></figure>
 
<ul>
<li>Business structure: Be clear about whether your company is a sole proprietorship, an <a href="https://www.wix.com/encyclopedia/definition/limited-liability-company-llc" target="_blank">LLC</a>, s-corporation, <a href="https://www.wix.com/encyclopedia/definition/c-corporation" target="_blank">c-corporation</a> or <a href="https://www.wix.com/encyclopedia/definition/partnership" target="_blank">partnership</a>. If you’re not sure which applies to you or which one to pursue, consult a lawyer or accountant. </li>
</ul>
 
<ul>
<li>Key personnel: Name key team members like your cofounders, CEO, partners, and upper management. There should be no question about who owns the company and who is responsible for managing what. This is not something just meant for appearances—your team should be well-structured to ensure efficiency and growth. </li>
</ul>
 
<ul>
<li>Core values: Your values should represent how you plan to run your ecommerce business. Investors and employees will want to know that they’re backing the right horse, not just from a financial perspective but from a human perspective. Your values will naturally make an appearance in your vision, mission, and background, but make sure that your values are clearly stated for readers to refer back to. </li>
</ul>
 
 
<h3>03. Perform eCommerce market analysis</h3>
 
Your ecommerce business plan should include extensive information about your industry and the people you plan to serve. The last thing you want to do is enter the ring blindly or operate based on assumptions alone. 
 
This section should describe everything from the barriers to entry, to how your business fits into the existing landscape, to how much opportunity exists. Remember that you’re the expert here. Not everyone who gets their hands on this doc will have as much insight into the industry—nor the time to research it on their own—so you’ll want to provide all the essential information up front. 
 
<ul>
<li>Target market: Estimate the number of consumers who need your product (based on real independent research) and how often they may make a purchase. Revisit your <a href="https://www.wix.com/blog/ecommerce/2022/11/buyer-personas" target="_blank">buyer personas</a> and describe who you’re planning to target. Is the need for your product growing, based on the climate of your industry? What consumer behaviors have you observed? Are there any doubts or questions that you should address?
</li>
<li>Competitive analysis: Identify your top competitors and perform a deep dive into their strengths, weaknesses, top products, pricing strategies, and more. You should know how your business stacks up against these players. For example, many companies manufacture and sell hair and body care products but Lush built its reputation by taking a stand against animal testing, over packaging and harsh synthetic ingredients. The company has a clear niche within the cosmetics and bath products industry. They create unique, memorable products that are easy to differentiate from competitors (and fuel brand loyalty). The most important thing at this stage is to be honest in your assessment. Don’t turn a blind eye to areas where your company needs to improve or any risks that you run. At the same time, zero in on any product gaps or niches that your company can effectively target to get ahead of competitors. </li>
</ul>
 
<ul>
<li>Special considerations: As an eCommerce business, you may not simply sell <a href="https://www.wix.com/blog/ecommerce/2022/04/d2c-ecommerce" target="_blank">D2C</a> from your branded site. You may also choose to sell on third-party marketplaces like Amazon, sell wholesale, or open brick-and-mortar locations. Each of these may involve a different set of competitors and buyers. Take the time to look into each of these channels separately. Understand how you plan to compete on all of these different fronts (or perhaps now is a good time to define which is most important to start off with). </li>
</ul>
 
 
<h3>04. List the products you’re selling and why you’re selling them</h3>
 
By now, you’ve likely mentioned your product several times within your ecommerce business plan. Still, you’ll want to have a section that clearly lists out your products. 
 
In this section, describe your pricing, <a href="https://www.wix.com/encyclopedia/definition/product-positioning" target="_blank">product positioning</a>, margins, <a href="https://www.wix.com/blog/ecommerce/2022/03/product-life-cycle-ecommerce" target="_blank">product life cycle</a>, and key differentiators. You can include pictures and product reviews if you’ve already tested your items in the market. Or, if you’re still in the research and development phase, describe your timeline and progress in detail.
 
It should be clear whether your products are <a href="https://www.wix.com/encyclopedia/definition/private-label" target="_blank">private label</a> or sourced elsewhere. If you only sell a few items, provide a more detailed description of each. Alternatively, if your catalog is too large to list out, give a more general overview of each product type, plus the strategy behind them.
 
 
<h3>05. Plot your operations plan</h3>
 
If your ecommerce business plan is meant to serve as an internal doc for your team to use (or even if you want investors to see where your capital is going), include a section that describes how you plan on tackling logistics and operations. There are tons of things to keep track of on this front, from the suppliers you’ll need to work with to the storage space you’ll require.
 
Here’s a breakdown of information you can include. 
 
<ul>
<li>Suppliers: List out your suppliers for raw and/or finished goods. Where are they located? How do you plan on connecting with and managing them?
</li>
<li>Production: Are you <a href="https://www.wix.com/blog/what-is-dropshipping" target="_blank">dropshipping</a>, manufacturing, hand-crafting, or buying your products wholesale? Include details like lead time, contingency plans (for when demand spikes), and other essential details about your supply chain. </li>
</ul>
 
<ul>
<li>Equipment: What hardware and software will you need to conduct business? Include your website builder and other subscription-based tools that you’ll need. </li>
</ul>
 
<ul>
<li>Warehousing: Explain where you plan on storing your products—whether that be your own warehouse or a third-party logistics (3PL) provider. </li>
</ul>
 
<ul>
<li>Facilities: Do you plan on opening a brick-and-mortar location or will you have a designated office space? Include where your team members will be operating out of and how that might change as you grow. </li>
</ul>
 
<ul>
<li>Personnel: You’ll want to be clear about the chain of command and which roles are filled or need to be filled. Don’t forget to think about any legal or accounting needs, in addition to board members, consultants, and employees. </li>
</ul>
 
<ul>
<li>Inventory: How do you plan on handling <a href="https://www.wix.com/blog/ecommerce/2020/07/inventory-management" target="_blank">inventory management</a>? This is an area where lots of ecommerce businesses stumble, so you’ll want to have a clear strategy (and the necessary technology) to keep this in check across all of your sales channels. </li>
</ul>
 
<ul>
<li>Shipping and fulfillment: Do you plan on fulfilling orders on your own or will you outsource this responsibility? Moreover, how will you handle international shipping if your brand plans on selling overseas? </li>
</ul>
 
 
<h3>06. Set out your marketing and advertising plan</h3>
 
It’s no secret that you need a good marketing and advertising plan to <a href="https://www.wix.com/blog/ecommerce/2021/12/grow-ecommerce-business" target="_blank">grow your eCommerce business</a>.
 
But you may be surprised to know that a staggering <a href="https://internetretailing.net/industry/industry/90-of-e-commerce-start-ups-end-in-failure-within-the-first-120-days-19930" target="_blank">37% of surveyed startup owners</a> said that poor online marketing caused their businesses to fail. Of this cohort, 35% said that a lack of online search visibility was the top reason. 
 
That’s why you don’t want to haphazardly build your <a href="https://www.wix.com/blog/ecommerce/2021/06/ecommerce-marketing" target="_blank">eCommerce marketing strategy</a>. Think of—and document—the various components of your strategy:
 
<ul>
<li>PPC ads </li>
<li>Social media ads</li>
<li>Content marketing/SEO</li>
<li>Organic social media </li>
<li>Email marketing</li>
<li>Influencer marketing</li>
<li>Promos/discounts </li>
<li>Affiliate marketing</li>
<li>Loyalty programs</li>
<li>Events/pop-ups/<a href="https://www.wix.com/blog/flash-sales" rel="noreferrer" target="_blank">flash sales</a>/trade shows</li>
<li>Radio or TV </li>
<li>Brand partnerships</li>
</ul>
 
A strong <a href="https://www.wix.com/blog/marketing-plan-template" target="_blank">marketing plan</a> doesn’t necessarily require a big advertising budget. But you’ll want to name your top channels upfront and specify whether these things will be handled in-house or with an agency’s help. 
 
 
<h3>07. Lay out your financial plan</h3>
 
So you’ve got big plans for your ecommerce business. How will you fund them? 
 
This is where you reassure readers that your head isn’t just in the clouds. While this is probably the least fun to write, the viability of your online business (and your reader’s confidence in you) relies on having a firm grasp of the numbers. 
 
If you plan to seek financing, then investors and lenders will want a sales forecast along with your list of expenses (this includes both fixed costs and variable costs) to ultimately ensure that they’re making a sound investment. 
 
Or, if you don’t plan on seeking third-party funding, a financial plan still tells you how much money you’ll need to run your business and helps to protect you from unwelcome surprises. The last thing you want is to run out of money before you can establish yourself—which is one of the top five reasons that eCommerce startups failed in the same survey mentioned above. 
 
Consider including these elements within your ecommerce financial plan:
 
<ul>
<li>Startup cost</li>
<li>Income and expenses </li>
<li>Balance sheet</li>
<li>Cash flow statement</li>
<li>Break even point</li>
<li>Customer acquisition cost </li>
<li>Key assumptions </li>
<li>Financial projects for next five years </li>
</ul>
 
 
Whether you’ve just dipped your foot in <a href="https://www.wix.com/blog/what-is-ecommerce" rel="noreferrer" target="_blank">eCommerce</a> or have been in business for years now, you’ll need an up-to-date business plan to run a tight ship. Download our free <a href="https://6542d938-e046-4d21-80c3-d51a3afdc884.usrfiles.com/ugd/6542d9_638f2e8014304c97a45dcf87133d3495.pdf" target="_blank">business plan template</a> today and build a solid foundation for your brand. 
 
 
<h2>eCommerce business plan FAQ</h2>
<ul>
<li><h3>Why do I need an eCommerce business plan?</h3>Having an eCommerce business plan is essential for several reasons. It serves as a roadmap that outlines your business goals, strategies, and tactics, helping you navigate the complexities of starting and running an online store. </li>
<li><h3>What are the main steps included in an eCommerce business plan?</h3>The main 7 steps in creating an eCommerce business plan are - writing an executive summary, including company name and description, performing eCommerce market analysis, list products you plan to sell, plan your operations, establish a marketing and advertising plan and layout your financial plan. </li>
</ul>
 
 
 
]]></content:encoded></item><item><title><![CDATA[How much does an eCommerce website cost: a complete guide]]></title><description><![CDATA[We’ll break down all the major aspects of eCommerce website costs in this article. ]]></description><link>https://www.wix.com/blog/ecommerce-website-cost</link><guid isPermaLink="false">66151e44d19d3c4d6684db81</guid><category><![CDATA[Website Essentials]]></category><pubDate>Sun, 19 May 2024 12:36:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/84b06e_f95eb1959b54414885305b40209fae4d~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Allison Lee</dc:creator><content:encoded><![CDATA[Get started by: <a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Creating a website →</a> | <a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/84b06e_f95eb1959b54414885305b40209fae4d~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="ecommerce website cost"></figure>
 
So you’ve got a rock-solid <a href="https://www.wix.com/blog/ecommerce-business-ideas" rel="noreferrer" target="_blank">eCommerce business idea</a> and you're ready to <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">start your business</a> but you need to figure out the cost of <a href="https://www.wix.com/blog/how-to-make-an-ecommerce-website" rel="noreferrer" target="_blank">building an eCommerce website</a>. How much is it going to cost you to take what’s inside your head and turn it into a beautiful, fully-functioning online store?
 
The short answer: it depends.
 
Because every eCommerce website is unique, it’s difficult to pinpoint exact costs from the get-go. But once you know the factors behind website development costs overall, you can get a clearer idea of the budget you’ll need to <a href="https://www.wix.com/blog/how-to-start-an-online-store" target="_blank">start an online store</a>.
 
On Wix, you can build an ecommerce website for free. However, once you launch your site and want to start accepting payments from shoppers, you’ll have to choose a paid plan. Wix offers several annual eCommerce plans ranging from $27/month for basic eCommerce features to $159/month for more advanced capabilities. 
 
We’ll break down all the major aspects of eCommerce website costs and explore strategies to keep your costs to a minimum when <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" rel="noreferrer" target="_blank">building a website</a> for your online business.
 
Learn: <a href="https://www.wix.com/blog/how-much-does-a-website-cost" rel="noreferrer" target="_blank">How much does it cost to build a website</a>
 
 
<h2>Ecommerce website cost: total figures</h2>
 
Your total costs will depend on whether you plan on building your eCommerce site on your own, or if you'll hire web developers (among other professionals), or an agency to do the work for you.
 
These variables mean that there are no hard-and-fast numbers but the following ranges can help you start budgeting more wisely:
 
 
<h3>Small store (one to 99 products)</h3>
 
<ul>
<li>Cost to start on average: $1,000 - $5,000</li>
<li>Maintenance costs: $500 - $1000</li>
</ul>
 
 
<h3>Medium-sized store (100 to 499 products)</h3>
 
<ul>
<li>Cost to start on average: $5,000 - $10,000</li>
<li>Maintenance costs: $1,000 - $2000</li>
</ul>
 
 
<h3>Large store (500+ products)</h3>
 
<ul>
<li>Cost to start on average: $10,000 - $50,000+</li>
<li>Maintenance costs: $2,000 - $10,000+</li>
</ul>
 
 
 
<h2>Factors and features affecting eCommerce website cost</h2>
 
There are six main factors or features to look at when it comes to calculating the cost of an eCommerce website.
 
 
<h3>01. Hosting</h3>
 
<ul>
<li>Monthly cost range: $0-$50 (varies by traffic and features)</li>
<li>Options include: Shared, VPS, and dedicated hosting based on your needs</li>
<li>Wix offers <a href="https://www.wix.com/free/web-hosting" rel="noreferrer" target="_blank">free web hosting</a> as an essential part of every <a href="https://www.wix.com/blog/website-infrastructure" rel="noreferrer" target="_blank">website's infrastructure</a></li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/5af200_41940c4cbf1c43d29629d9449b87b290~mv2.png/v1/fit/w_924,h_666,al_c,q_80/file.png"alt="ecommerce website cost hosting"></figure>
 
 
<h3>02. Domain</h3>
 
<ul>
<li>Annual cost range: $0-$20</li>
<li>Choose a strong branded, memorable <a href="https://www.wix.com/domain/names" rel="noreferrer" target="_blank">domain name</a> (With Wix domain name registration is free with a paid plan)</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_a951cc22e0444d379e0e491d668c18b5~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="ecommerce website cost domain name"></figure>
 
 
<h3>03. Payment processor</h3>
 
<ul>
<li>Transaction fees: 2-3% + fixed fee (varies by provider)</li>
<li>Check out Wix <a href="https://www.wix.com/payments" rel="noreferrer" target="_blank">payments solutions</a></li>
</ul>
 
 
<h3>04. SSL and security</h3>
 
<ul>
<li>Annual cost: $0-$50</li>
<li>Essential for securing customer data and transactions. Almost <a href="https://usa.visa.com/content/dam/VCOM/regional/na/us/run-your-business/documents/biannual-threats-report.pdf" target="_blank">75% of the data breach cases</a> investigated by Visa in early 2022 involved eCommerce companies. That’s why routine updates, security checks, and patches are a must-have for your online store. Staunch security will help keep your data—and your customer’s data—safe from hackers and ensure your website stays up and running.</li>
<li>All Wix eCommerce sites come with enterprise-grade <a href="https://www.wix.com/website-security" rel="noreferrer" target="_blank">website security</a> and SSL certificates</li>
</ul>
 
 
<h3>05. Ecommerce platform</h3>
 
<ul>
<li>Monthly cost range: $0-$200 (varies by features and scale)</li>
<li>Check out these <a href="https://www.wix.com/blog/best-ecommerce-platforms" rel="noreferrer" target="_blank">best eCommerce platforms</a> or these <a href="https://www.wix.com/blog/best-ecommerce-website-builders" rel="noreferrer" target="_blank">best ecommerce website builders</a> to choose from</li>
</ul>
 
 
<h3>06. Website design</h3>
 
<ul>
<li>Templates: $0-$100 (one-time cost)</li>
<li>Designer: $500-$3,000+ (one-time cost)</li>
<li>Choose based on budget and customization needs</li>
<li>Learn <a href="https://www.wix.com/blog/how-to-design-a-website" rel="noreferrer" target="_blank">how to design a website</a> for free with Wix</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/a77aa0_0f35ae75ba5a4aada03dfe2756b990e5~mv2.png/v1/fit/w_924,h_528,al_c,q_80/file.png"alt="ecommerce website cost - website design"></figure>
 
 
<h2>Ecommerce website cost breakdown</h2>
 
 
 
 
<h2>5 top potential extra eCommerce website costs</h2>
 
<ol>
<li><a href="#f3fcv" rel="noopener noreferrer">Number of pages</a> </li>
<li><a href="#fh1mf" rel="noopener noreferrer">Design and user experience (UX)</a> </li>
<li><a href="#a73lj" rel="noopener noreferrer">Custom features and eCommerce functionality</a> </li>
<li><a href="#9umic" rel="noopener noreferrer">Maintenance and support</a> </li>
</ol>
 
 
<h3>01. Number of pages </h3>
<h3></h3>
One of the biggest defining variables is the size of your store. Most eCommerce websites will grow to have hundreds of pages, spanning category pages, product detail pages, and other purposeful <a href="https://www.wix.com/landing-page-builder" target="_blank">landing pages</a>.
 
In general, the more pages you have, the more costs you may incur in terms of website storage, <a href="https://www.wix.com/blog/ecommerce/2023/09/ecommerce-website-optimization" target="_blank">eCommerce website optimization</a> bandwidth, and design. While you may not know the exact number of pages you’ll need, start by asking yourself these key questions: 
 
<ul>
<li>How many categories and products do you plan on launching with?</li>
<li>How many product variations do you anticipate having? </li>
<li>What content does your site need to include? </li>
<li>How do competitors lay out their site? </li>
</ul>
 
 
<h3>02. Design and user experience (UX)</h3>
 
A whopping 94% of shoppers’ first impressions specifically relate to your <a href="https://www.wix.com/website/design" target="_blank">website’s design</a>, according to <a href="https://www.webfx.com/web-design/statistics/" target="_blank">WebFX</a>. That means that nearly every customer expects to see a beautiful, well-branded site—which may, in turn, require the touch of a highly skilled web designer. 
 
But rather than just creating an eye-catching website, you’ll want to build an eCommerce website that’s also user-friendly. That’s where your site’s UX comes in. The ultimate goal of your site’s UX design is to reduce the number of clicks (or taps) it takes for a shopper to find a product and complete a purchase. 
 
In <a href="https://www.wix.com/blog/what-is-ecommerce" rel="noreferrer" target="_blank">eCommerce</a>, successful UX involves a number of things: easy-to-navigate menus, detailed product images, mobile-friendly pages, smooth checkout, and more. Depending on the complexity of your site, your design and development costs may vary. 
 
Quick tip: If you’re not sure where to start with UX, check out other retailer’s sites and study how they use navigation menus, breadcrumbs, search bars, filters, buttons, and other elements to remove friction from the buying experience.
<h3></h3>
 
<h3>03. Custom features and eCommerce functionality</h3>
 
A self-hosted or SaaS platform will give you the basics you need to <a href="https://www.wix.com/" target="_blank">create a website</a>. However, an eCommerce site requires much more. You’ll need to connect your site to payment gateways, fulfillment options, promotion tools, and other functionality that transforms your site into a store.
 
Some eCommerce platforms like Wix include many built-in features. Others require many plug-ins and integrations to work. 
 
Plugins range from free to anywhere between $40 and $500 on average. A few popular plug-in examples:
 
<ul>
<li><a href="https://www.wix.com/app-market/quickbooks-online" target="_blank">QuickBooks Connector</a><a href="https://www.wix.com/app-market/quickbooks-online" target="_blank"> </a>- The app lets you automate your accounting by syncing site sales to an existing QuickBooks account. It’s free to install and comes with a 30-day free trial. After the trial period, you’ll need to pay subscription fees that range between $30 to $200 a month.
</li>
<li><a href="https://www.wix.com/app-market/price-table?referral=category&appIndex=3&referralTag=ecommerce" target="_blank">Price Table</a> - This plug-in lets you create side-by-side price tables on your website. It’s free to install and runs between $3.19 and $12.69 a month.
</li>
<li><a href="https://www.wix.com/app-market/modalyst?referral=category&appIndex=3&referralTag=ecommerce" target="_blank">Modalyst</a> - A popular dropshipping and print-on-demand platform, Modalyst is free to download but charges between $30 and $67 per month, depending on your subscription plan. (However, with a Wix Business Unlimited or Business VIP plan, you can gain access to Modalyst at no extra charge.)</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_9596996cc2a44594a36c240a720271b7~mv2.png/v1/fit/w_1000,h_953,al_c,q_80/file.png"alt="ecommerce website cost: ecom features"></figure>
 
 
Payment gateways also bring some downstream costs. Most of the top payment apps charge you 2.9% plus $0.30 per transaction. Make sure to factor these ongoing expenses into your overall eCommerce website budget.
 
 
<h3>04. Maintenance and support</h3>
 
In addition to calculating how much it costs to build an eCommerce website, you must set aside money for regular maintenance and support. 
 
You can either handle your <a href="https://www.wix.com/blog/website-maintenance" rel="noreferrer" target="_blank">website maintenance</a> in-house or <a href="https://www.wix.com/marketplace/hire/web-developer" target="_blank">hire a web developer</a> to do it. Maintenance will include items like site improvements, updates, bug fixes, and new pages.
 
Your maintenance plan should further embrace this crucial consideration:
 
<ul>
<li><a href="https://www.wix.com/performance" target="_blank">Website performance</a> and speed: As you add products to your site, you run the risk of slowing down your site, which is one major reason <a href="https://www.wix.com/blog/ecommerce/2022/12/why-ecommerce-sites-fail" target="_blank">why eCommerce sites fail</a>. Proper maintenance will help you launch new content without crippling your website’s performance. Considering how an improvement of just one-tenth of a second in mobile load times can produce <a href="https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-data/" target="_blank">8.4% more conversions</a>—site speed matters. </li>
</ul>
 
 
<h2>How to lower your eCommerce website cost</h2>
 
How can you stay at the lower end of cost ranges—or even come in under the averages—when you <a href="https://www.wix.com/blog/how-to-make-an-ecommerce-website" target="_blank">build an eCommerce site</a>? These four strategies can help you save some money without impacting quality or design.
 
 
<h3>01. Use pre-made templates</h3>
 
When it comes to creating the perfect look for your eCommerce website, you have two options: You can pay a web designer to create a custom design for you. Or, you can use a <a href="https://www.wix.com/blog/ecommerce/2017/10/9-ecommerce-templates-thatll-make-your-customers-buy" target="_blank">pre-made themes built specifically for eCommerce</a>.
 
Paying a designer will run you about <a href="https://www.freshbooks.com/hub/estimates/how-much-do-web-designers-charge" target="_blank">$75/hour on average</a>. (You can find talented and ready-to-hire web designers on the <a href="https://www.wix.com/marketplace" target="_blank">Wix Marketplace</a>.)
 
Alternatively, you can purchase pre-designed templates, which are usually free or, at most, a couple hundred bucks.
 
Considering how website developers may charge as much as $3,000 for a mobile-optimized website, templates tend to be more affordable and easier, especially if you’re starting with a smaller site.
 
Wix offers hundreds of designer-made <a href="https://www.wix.com/website/templates/html/online-store" target="_blank">eCommerce website templates</a> for various types of businesses.
 
 
<h3>02. Choose the right platform</h3>
 
Using a SaaS-hosted platform will save you money on hosting, domain registration, and an SSL certificate. However, not all platforms are created equal.
 
Some require many more plugins than others to create a fully functioning store. Others are simply clunkier, and more difficult to use. So, as you shop for the right <a href="https://www.wix.com/ecommerce/website" rel="noreferrer" target="_blank">eCommerce platform</a>, make sure to ask the right questions:
 
<ul>
<li>Does the platform allow me to customize the look and feel of my site according to my brand’s specific needs?
</li>
<li>Does the platform support my desired payment solution(s)? Do I need to be able to connect it to a <a href="https://www.wix.com/pos" rel="noreferrer" target="_blank">POS</a> or enable other special features, like recurring payments?
</li>
<li>Will the platform give me the storage space I need to get started and the additional capacity I’ll need to scale my business appropriately?
</li>
<li>Does it integrate with my preferred sales channels and apps (e.g., the marketplaces I sell on, or my inventory software)?
</li>
<li>Can it help me win back customers with abandoned cart recovery features and other marketing tools?
</li>
<li>Does the platform include easy-to-reach customer support in case of emergency?</li>
</ul>
 
Shameless plug: If you’re wondering “<a href="https://www.wix.com/blog/ecommerce/2022/05/is-wix-good-for-ecommerce" target="_blank">is Wix good for eCommerce</a>?” the answer is yes. When you <a href="https://www.wix.com/ecommerce/website" target="_blank">build your eCommerce website</a> on Wix, you get access to secure online payments, a minimum of 50GB of storage space, and unlimited products. Then, as your business grows, you can scale up your subscription plan and get added services, such as dropshipping, product reviews, and automation.
 
 
<h3>03. Prioritize necessary features</h3>
 
Consider how when you buy a new car, you can save money by being selective of the features or option packages that you actually need.
 
The same principle applies to your eCommerce website cost. You’ll want to spend most of your budget on the need-to-have features. When you’re first starting out, focus on pages and features that are most likely to drive sales:
 
<ul>
<li>Product category pages</li>
<li>Individual product pages</li>
<li>Multiple payment gateways</li>
<li>Simplified checkout</li>
<li>Integrated site search tools</li>
<li>“Related products” widgets that drive cross-sells and upsells</li>
<li>Technical SEO to help people find your site</li>
</ul>
 
Once the basics are in place, you can start budgeting for add-ons. Most eCommerce platforms will offer you hundreds of apps that you can integrate into your online store whenever you’d like. These apps make it easy and cost-effective for you to scale your store as customer demand increases.
 
Inside the <a href="https://www.wix.com/app-market" target="_blank">Wix App Market</a>, you’ll find 500+ powerful solutions for coupons, accounting, fulfillment, warehousing, print on demand, and more.
 
 
<h2>eCommerce website cost FAQ</h2>
 
<ul>
<li><h3>How much does an ecommerce website cost a month?</h3>Monthly costs for an ecommerce site will vary based on how your site is built and on which website builder or platform. With Wix, costs can range from free, to paid plans that start at US$17 a month. These costs can be considerably higher if you build your site with a professional web developer or agency. </li>
<li><h3>What is the cheapest ecommece website building option?</h3>Wix, with the option to build a free ecommerce site, to paid plans that start at US$17 a month, is one of the cheapest options. </li>
</ul>
]]></content:encoded></item><item><title><![CDATA[What is outbound marketing? A complete guide]]></title><description><![CDATA[In this article we’ll explore what outbound marketing is and when to use this approach on your own.]]></description><link>https://www.wix.com/blog/outbound-marketing</link><guid isPermaLink="false">64478b67161088cbf586dd4d</guid><category><![CDATA[Marketing Insights]]></category><pubDate>Sun, 19 May 2024 08:19:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ea6ac8_e042b165b37c478e8447e6af2e536c27~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jenna Romano</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/ea6ac8_e042b165b37c478e8447e6af2e536c27~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="social media post featuring an outbound marketing ad for a new purse brand"></figure>
 
It’s no secret that good marketing is the backbone of any successful business. Ask any seasoned business owner, and they’ll tell you that you should invest in a well-thought-out marketing plan—from <a href="https://www.wix.com/" target="_blank">creating a website</a> to building impactful social media campaigns. But with so many <a href="https://www.wix.com/blog/marketing-strategies" target="_blank">marketing strategies</a> out there, how do you know which is right for you and your business needs?
 
One option is outbound marketing, a tried-and-true <a href="https://www.wix.com/blog/marketing-ideas" target="_blank">marketing idea</a> and approach that has many benefits. In this article we’ll explore what outbound marketing is, different strategies styles and when to use this approach in your own business. 
 
 
<h2>What is outbound marketing?</h2>
 
Outbound marketing is a more traditional <a href="https://www.wix.com/blog/types-of-marketing" target="_blank">type of marketing</a>, in which businesses actively reach out to potential customers as opposed to waiting for customers to approach them. This style of marketing can take on many forms, including TV or radio commercials, billboards, magazine ads, trade shows and cold emails.
 
Outbound marketing is generally aimed at a large, diverse audience that has not heard of or shown interest in your brand before, so they're at the start of <a href="https://www.wix.com/encyclopedia/definition/customer-journey" target="_blank">their customer journey</a> with you. It can help to spread brand awareness relatively quickly and bolster inbound marketing efforts. 
 
 
<h2>Inbound vs outbound marketing</h2>
 
Outbound marketing is often considered the opposite of <a href="https://www.wix.com/blog/what-is-inbound-marketing" target="_blank">inbound marketing</a>, a form of <a href="https://www.wix.com/blog/what-is-digital-marketing" target="_blank">digital marketing</a> that’s designed to “pull in” specific audiences. Inbound marketing involves creating content that naturally attracts potential customers. This could include well-targeted blogs, newsletters, podcasts, online events and more.
 
While inbound marketing helps to establish trust over time, outbound marketing aims to deliver immediate results. The interplay between inbound and outbound marketing plays a crucial role in generating buzz for any business and converting first-time buyers into loyal followers. Eventually, every outbound marketing campaign should generate a pool of potential customers, who you can target with more cost-effective inbound and <a href="https://www.wix.com/blog/what-is-content-marketing" target="_blank">content marketing</a> campaigns in the future.
 
 
<figure><img src="https://static.wixstatic.com/media/ea6ac8_1cec7332cc5c4e72909574f0d4b77d1a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png"alt="infographic outlining the differences between outbound marketing and inbound marketing"></figure>
 
 
<h2>Pros and cons of outbound marketing</h2>
 
Although it may seem like outbound marketing no longer has a place in today’s economy—that couldn’t be further from the truth. There are still major benefits to using this marketing strategy, and it can still help you reach huge audiences, very fast. In a nutshell, outbound marketing has several benefits and challenges worth considering.
 
 
<h3>Benefits of outbound marketing </h3>
 
Fast results: You can get your brand in front of thousands—if not millions—of people immediately through social media ads, TV commercials and more (and all the places where <a href="https://www.wix.com/blog/mobile-marketing" target="_blank">mobile marketing</a> really comes into its own). 
 
Scalability: Outbound marketing campaigns can be scaled up or down depending on your budget and/or needs. 
 
Targeting: Most ad platforms will allow you to define who sees your content, based on their demographics, interests, locations and/or recent activity. 
 
Testing: Given how easy it is to set up, target and adjust most outbound marketing efforts (at least online), you can more easily test new messaging and offers. 
 
 
<h3>Cons of outbound marketing </h3>
 
Cost: Outbound marketing can get expensive, especially if you’re using more traditional methods like TV advertising or direct mail. 
 
Invasiveness: Ads and other outbound marketing approaches can appear pushy and spammy to some consumers. 
 
Cold traffic: Some people may have never heard of your brand prior to you reaching out—as a result you may experience low response rates. 
 
Difficulty measuring ROI: While some forms of outbound marketing may be easy to track, others (like billboards or radio ads) may be difficult to track. 
 
 
<h2>Types and examples of outbound marketing</h2>
 
As we discussed, the goal of outbound marketing is to reach large new crowds. These campaigns aren’t designed to “close the deal” with customers who are already familiar with your brand. Rather, these marketing campaigns are designed to generate interest in your brand among new audiences. 
 
There are various types of outbound marketing and each example has its own value and potential gains.
 
 
<h3>01. Online advertising </h3>
 
Cost-effective and convenient, online advertising is a great <a href="https://www.wix.com/blog/internet-marketing" target="_blank">internet marketing</a> strategy for reaching audiences on a large scale. By using this type of <a href="https://www.wix.com/blog/what-is-copywriting" target="_blank">copywriting marketing strategy</a>, small businesses can use online ads to engage with potential customers using a variety of mediums, including social media platforms, search engines, native advertising and display ads.
 
The special benefit of online advertising today is the convenience of targeting your content. Most tools and platforms can guide your advertising strategy, allowing you to track your ad’s performance and use insights to more effectively engage with your desired audience. 
 
Learn more: <a href="https://www.wix.com/blog/small-business-marketing" rel="noreferrer" target="_blank">Small business marketing</a>
 
<figure><img src="https://static.wixstatic.com/media/4a5235_feb0bf09983744549d66d0541c39e447~mv2.jpg/v1/fit/w_924,h_750,al_c,q_80/file.png"alt="native advertising on a news publication as an example of outbound marketing"></figure>
 
 
<h3>02. Cold calls</h3>
 
Cold calls are a semi-targeted form of outbound marketing, in which you contact potential customers who haven’t interacted with your business in the past. These are unsolicited calls, but you should try to only call people who may find real interest in what you’re offering.
 
There’s an obvious downside to outbound sales calls. People may find them obnoxious, and sales representatives often dislike them as well. But that doesn’t mean you should toss aside outbound calls altogether—there are still benefits to this method.
 
The point of cold calls isn’t to make an immediate sale. Rather, it’s a chance for your brand to get a foot in the door and create initial contact with a potential future customer. It might be surprising, but this form of outbound marketing is actually pretty effective: <a href="https://www.smallbizgenius.net/by-the-numbers/cold-calling-statistics/" target="_blank">82% of buyers</a> said they’ve accepted meetings with salespeople after a series of contacts that started from a cold call.
 
 
<h3>03. Cold emails</h3>
 
There are a few subtle differences between cold calling and sending out cold emails. While cold calls can be received badly by the other side, emails get much less of a negative reaction. In most cases, people just ignore them or move them to their junk folder if they don’t want to engage.
 
<a href="https://www.wix.com/blog/what-is-email-marketing" target="_blank">Email marketing</a> has the added benefit of not being tied down to a specific time, because unlike a phone call, people can read them whenever it’s comfortable for them. You can also schedule them to be sent at a certain time for convenience. 
If you’re going to send cold emails, make sure to keep your emails short and sweet. Offer something of value (like a discount code) and try to personalize your message. 
 
 
<figure><img src="https://static.wixstatic.com/media/72c0b2_7971ba47621846bcb93be5896fe2f267~mv2.jpg/v1/fit/w_924,h_683,al_c,q_80/file.png"alt="email marketing campaign templates as an example of outbound marketing"></figure>
 
 
<h3>04. Printed ads</h3>
 
Many people consider magazines and newspapers to be a dying art, but that’s simply not true. As recently as 2021, there were nearly <a href="https://www.statista.com/statistics/207850/total-gross-magazine-audience-in-the-united-states/" target="_blank">223 million magazine readers</a> alone in the U.S. Magazines are extremely varied, making them a great way to reach niche audiences. 
 
Newspapers can similarly be an attractive outbound marketing outlet to advertisers. National newspapers can get hundreds of thousands, or even millions or eyes on your brand. On the other hand, you can advertise in local newspapers to enable local marketing. 
 
 
<h3>05. Billboards</h3>
 
If you want to boost brand awareness and business in a particular location, a catchy billboard is a classic way to do it. A giant billboard on a busy highway can be expensive and may not be feasible if you have a tighter budget—but overall billboards enjoy a captive audience, and can expose your ad to thousands of people every day.
 
The challenge with billboard advertisements is catching the attention of those passing by. You can reach a lot of people, but if your ad isn’t eye-catching with clear and attractive messaging, it may easily go ignored.
 
 
<h3>06. TV and radio commercials</h3>
 
Commercials may seem outdated, but the potential reach of a nationwide TV commercial is massive. In the same vein, radio commercials can offer lots of reach, even on local radio stations.
 
Commercials give your brand the opportunity to repeat your message to audiences over different channels for a specific period of time. The benefit of this is allowing potential customers to familiarize themselves with your product or service using creative advertising. TV commercials in particular are an opportunity to showcase your business using outstanding visuals, catchy tunes and strong messaging. 
 
 
<h3>07. Trade shows</h3>
 
The fact that trade shows serve to bring together a lot of people with a common interest makes them a gold mine for <a href="https://www.wix.com/blog/event-marketing" target="_blank">event marketing</a>. Attending and participating in trade shows can land you new customers on the spot. At the very least, it instantly exposes your brand to a lot of people in your field, including industry leaders as well as local networks. While trade shows are great for creating relationships with potential customers, they tend to be more B2B-oriented, so they may not apply to every brand.
 
 
<h3>08. Guerilla marketing</h3>
 
<a href="https://www.wix.com/blog/guerilla-marketing-examples" target="_blank">Guerilla marketing</a> is a creative wildcard that’s all about the wow-factor. A guerilla marketing campaign can literally be anything, as long as it’s surprising, buzz-worthy and generates curiosity around your brand. Some awesome examples of guerilla marketing include this <a href="https://www.thestar.com/news/world/2010/12/02/copenhagen_commuters_get_a_big_slithering_surprise.html" target="_blank">bus being strangled by a snake</a>, a simple <a href="https://www.pinterest.com/pin/329748003938107703/" target="_blank">KitKat bench</a> and <a href="https://katmcdearis.wixsite.com/guerrilla-agent/single-post/2017/08/03/wii-love-nintendos-guerrilla-marketing" target="_blank">Nintendo’s sticky note</a> composition. As opposed to other outbound marketing methods, guerilla marketing isn’t necessarily expensive—in fact, if you can manage to leverage your creativity, it can even be free.
 
 
<h2>When to use outbound marketing </h2>
 
While many businesses these days prefer to invest in inbound marketing and focus solely on the cost per conversion, there’s still a time and place for outbound marketing. So when is outbound marketing a good idea? Here are some instances when it can benefit your brand.
 
 
<h3>When your time is limited, but your budget isn’t</h3>
 
As noted earlier, outbound marketing is generally more expensive than inbound marketing, but it can produce fast results. Compared to outbound marketing, inbound marketing involves things like building a bank of content or growing a social media following—all of which are very time-consuming. 
 
Instead, you can reach thousands of people within a matter of hours using some of the outbound marketing methods mentioned above. If money isn’t a limiting factor, incorporating some of these tactics can engage a constant flow of new customers.
 
 
<h3>To collect data for future inbound marketing campaigns</h3>
 
Inbound marketing relies on data about your target audience. The more information you have, the better the results. But in order to generate this data, you need a place to start.
 
Outbound marketing campaigns can drive a lot of traffic to your website and to your social media channels, so you can start collecting information about who they are, what they like and more. All of this information can then be used to create more efficient inbound campaigns or to better target your existing campaigns.
 
 
<h3>When marketing common or “seductive” products</h3>
 
Some products just scream outbound marketing. Common items—like clothing—are universal, so going with a broader marketing campaign can still reach a good percentage of your target audience.
 
Outbound marketing strategies work well for another type of product—the “seductive” type. These tempting products are desired by audiences almost immediately after seeing them, mostly referring to consumable products like food or drinks (notice how the fast food industry never gave up on billboards and TV commercials).
 
 
<figure><img src="https://static.wixstatic.com/media/c7e19c_c35dedd5a4e94d958c97f922e7cc7a66~mv2.jpg/v1/fit/w_924,h_591,al_c,q_80/file.png"alt="social media advertisement for new clothes as an example of outbound marketing"></figure>
 
 
<h3>If your business is expanding to new locations</h3>
 
Expanding to new markets is never easy. It takes a lot of money and energy, and it’s necessary to make your stamp as fast as possible. One of the quickest ways to reach a lot of people in a specific location is through outbound marketing. Billboards and local paper ads ensure that the local population will be exposed and aware of your business’ arrival.
 
 
<h3>For brand building and recognition</h3>
 
Out of sight, out of mind—but if you constantly push your brand in front of people, there’s a better chance that they’ll remember you. This concept is especially important for companies that rely on returning business, like Coca-Cola, which continuously has multiple outbound marketing campaigns running.
 
Billboards and commercials can do more than advertise a product. They can connect with audiences on an emotional level, too. A giant billboard or commercial that makes people laugh can make your brand seem personable, desirable and memorable. For certain businesses, these moments can be a game changer.]]></content:encoded></item><item><title><![CDATA[The state of popular domain extensions in 2024 and beyond]]></title><description><![CDATA[An unforgettable domain name attracts users to your business. Learn the most popular domains.]]></description><link>https://www.wix.com/blog/popular-domain-extensions</link><guid isPermaLink="false">6645bef94f384a18d35266a5</guid><category><![CDATA[Website Essentials]]></category><pubDate>Sun, 19 May 2024 07:48:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/84b06e_ca0a28836e034da5a8990b5db9cbbf7f~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maryam Fouad</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/84b06e_ca0a28836e034da5a8990b5db9cbbf7f~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="popular domain extensions"></figure>
 
Website trends may come and go, but a domain name is meant to last. It serves as more than just a web address—it's a pillar of brand identity and credibility. Popular domain names, renowned for their memorability and ease of recall, are powerful tools for building brand recognition and fostering customer trust. 
 
Since a strong and unforgettable domain name attracts users to your business, it also wields considerable power in search engine rankings, attracting organic traffic and positioning your brand as a leader in its industry. This article will explore popular domain names to consider as you <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">start a business</a> or consider <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">how to create a website</a> to support your brand.
 
Ready to turn your vision into reality, grab your <a href="https://www.wix.com/domain/names" rel="noreferrer" target="_blank">free domain</a> name and <a href="https://www.wix.com/" target="_blank">create a website</a> now. 
 
 
<h2>What is a domain name?</h2>
 
In order to understand <a href="https://www.wix.com/blog/what-is-a-domain" target="_blank">what is a domain</a>, think of it as a digital address for your website, similar to how a physical address directs people to your store or office. 
 
It's the <a href="https://www.wix.com/encyclopedia/definition/__url" target="_blank">URL</a> that customers enter into their browser to find you (e.g., “www.wix.com”). This name is unique to your website and acts as a memorable identifier in the vastness of the internet. By owning a domain name, you secure a professional presence online, helping customers find you easily. 
 
 
<h3>What is a domain extension?</h3>
 
A domain name consists of two elements: the top-level domain and the second-level domain. The hierarchy of domains moves from right to left so the <a href="https://www.wix.com/blog/what-is-tld" target="_blank">top-level domain (TLD)</a> (a.k.a. domain extension), is the last piece of text in the domain name. It’s the part of a web address that comes after the final dot. In Wix.com, for example, the top-level domain is “.com” and the second-level domain (SLD) is “Wix.” 
 
As more websites are created and competition for domain names grows, new domain extensions have been introduced to give businesses more choice. In addition to domain extensions like <a href="https://www.wix.com/encyclopedia/definition/com-domain" target="_blank">.com</a>, <a href="https://www.wix.com/encyclopedia/definition/net-domain" target="_blank">.net</a> and .org, you can now choose something more unique to your industry like <a href="https://www.wix.com/encyclopedia/definition/photos-domain" target="_blank">.photos</a>, <a href="https://www.wix.com/encyclopedia/definition/shop-domain" target="_blank">.shop</a> or <a href="https://www.wix.com/encyclopedia/definition/agency-domain" target="_blank">.agency</a>.
 
Tip: Read more about <a href="https://www.wix.com/blog/org-vs-com-vs-net-domain-extensions" target="_blank">.org vs .com</a> and <a href="https://www.wix.com/blog/how-to-choose-domain-name" target="_blank">how to choose a domain name</a> that suits your business.
 
 
<figure><img src="https://static.wixstatic.com/media/84b06e_0d8f37056c1543ccaa02b23f0a216585~mv2.png/v1/fit/w_925,h_541,al_c,q_80/file.png"alt="most common domain extensions"></figure>
 
<h3></h3>
<h3>Premium domains </h3>
 
Premium domains are concise and memorable domains. They usually consist of only one or two short words so that they’re easy to remember and type into a browser. They are considered premium because they match exactly with business or brand names and are often rare, or already registered by another user. 
 
These domains also tend to be very expensive. For example, in 2016, <a href="https://jamesnames.com/2021/08/case-study-why-musk-acquired-tesla-com-for-11-million/" target="_blank">Elon Musk paid $11 million</a> to acquire the domain name tesla.com to match his updated Tesla branding.
 
 
<h3>Expired domains </h3>
 
When a user purchases a domain, they are not purchasing outright ownership of that domain name indefinitely. Instead, they are paying to register the use of that domain for a specific period. 
 
Upon expiration of this term, the domain must be renewed to maintain ownership by the same individual or entity. If a domain name is not renewed, it becomes available for registration by others, potentially resulting in its acquisition by a different owner. 
 
Domain names may expire intentionally, such as when a business closes and no longer requires the domain, or inadvertently if the owner fails to pay the required renewal fee.
 
Tip: If you are planning to buy a new domain, you should always check the <a href="https://www.wix.com/encyclopedia/definition/domain-history" target="_blank">domain history</a>.
 
 
<h2>Popular domain extensions (TLDs)</h2>
 
With over 1,200 possible TLDs available, you can easily craft a unique domain name that conveys your brand’s story without incurring premium prices or waiting for ideal domains to become available.
 
Here are some of the most popular domains this year, organized by trending categories.
 
<h3>Popular domain extensions: location-based</h3>
 
.us
<a href="https://www.wix.com/encyclopedia/definition/tokyo-domain" target="_blank">.tokyo</a>
.asia
<a href="https://www.wix.com/encyclopedia/definition/world-domain" target="_blank">.world</a>
.africa
.global
 
Whether you’re looking to be local or global, location-based TLDs (a.k.a., CCTLDs, short for “country code top-level domain”) instantly tell visitors where you're located or who you cater to. 
 
Local extensions can boost local SEO and build trust with potential customers searching for services nearby. Broader options like .global and .world showcase the expansiveness of your online reach. No matter your target market, if location matters to your business, a CCTLD extension can help you connect with the right audience online.
 
 
<figure><img src="https://static.wixstatic.com/media/84b06e_23382ac56b294bcc9bf13b661413f050~mv2.png/v1/fit/w_925,h_529,al_c,q_80/file.png"alt="most popular ccTLDs"></figure>
 
 
<h3>Popular domain extensions: tech-related </h3>
 
<a href="https://www.wix.com/encyclopedia/definition/tech-domain" target="_blank">.tech</a>
<a href="https://www.wix.com/encyclopedia/definition/cloud-domain" target="_blank">.cloud</a>
.app
.dev
<a href="https://www.wix.com/encyclopedia/definition/digital-domain" target="_blank">.digital</a>
.network
 
Technology and the internet go hand in hand, so it’s no surprise that tech-themed extensions continue to be among the most popular domains in 2024. The use cases are variable and extensive: .tech for a cutting-edge startup, .cloud for a secure storage solution or .app for a mobile innovation. 
 
These extensions immediately signal an affiliation with the tech industry, fostering trust among tech-savvy visitors. Unlike generic options, these popular domain extensions stand out in a crowded online space, and can instantly communicate the core function of your service. 
 
 
<h3>Popular domain extensions: competitive positioning</h3>
 
.top
.vip
.pro
.one
.best
<a href="https://www.wix.com/encyclopedia/definition/guru-domain" target="_blank">.guru</a>
 
 
Showcasing industry expertise or a higher level of service with popular domain extensions is an excellent way to set your business or brand apart in as little as three to four characters. 
 
Use your domain name to communicate your competitive advantage, with TLDs like .pro for seasoned professionals or .best to convey exceptional service. These popular domain extensions prime potential customers to expect a superior experience. In a competitive market, they offer a powerful way to showcase your expertise and claim your position as the best in class.
 
 
<h3>Popular domain extensions: news and trends</h3>
 
<a href="https://www.wix.com/encyclopedia/definition/today-domain" target="_blank">.today</a>
.buzz
<a href="https://www.wix.com/encyclopedia/definition/wiki-domain" target="_blank">.wiki</a>
.news
.fyi
<a href="https://www.wix.com/encyclopedia/definition/media-domain" target="_blank">.media</a>
 
Digital platforms continue to be primary hubs for news and information. According to the <a href="https://www.pewresearch.org/journalism/fact-sheet/news-platform-fact-sheet/" target="_blank">Pew Research Center</a>, 58% of Americans said they prefer to get news from a digital device in 2023. It’s no surprise that domain extensions related to news, trends and timely delivery of information are among the most popular domains. 
Domain extensions like .news, .today and .buzz can help convey where you fall in the industry—whether you focus on more traditional, current, viral or breaking news. By understanding the unique strengths of these TLDs, you can effectively communicate your purpose and attract a targeted audience eager for the latest news and insights.
 
 
<h3>Popular domain extensions: multi-purpose</h3>
 
<a href="https://www.wix.com/encyclopedia/definition/site-domain" target="_blank">.site</a>
.click
<a href="https://www.wix.com/encyclopedia/definition/online-domain" target="_blank">.online</a>
.website
.link
 
These extensions are versatile and instantly recognizable, strengthening your brand identity while ensuring your website is easy to find and remember. With popular domain extensions like .site or .online you can create a web address that perfectly reflects your brand. 
 
 
<figure><img src="https://static.wixstatic.com/media/84b06e_5c6c0386501d4e73a93765f478100232~mv2.png/v1/fit/w_1000,h_792,al_c,q_80/file.png"alt="popular domain name options"></figure>
 
<h3></h3>
<h3>Popular domain extensions: influencer/community leaders</h3>
 
<a href="https://www.wix.com/encyclopedia/definition/life-domain" target="_blank">.</a><a href="http://life.cyou" target="_blank">life.cyou</a>
<a href="https://www.wix.com/encyclopedia/definition/club-domain" target="_blank">.club</a>
.icu
<a href="https://www.wix.com/encyclopedia/definition/blog-domain" target="_blank">.blog</a>
.bio
.social
 
The domain name landscape has evolved to reflect the growing importance of online communities and personal branding. Extensions like .life, .cyou, .club and .icu offer influencers and community leaders a way to create memorable domain names that resonate with their audience. These popular domain extensions convey a sense of connection, individuality and self-expression—all essential elements for building a strong online presence.
 
 
<h3>Popular domain extensions: topical trends </h3>
 
.bet
<a href="https://www.wix.com/encyclopedia/definition/live-domain" target="_blank">.live </a>
<a href="https://www.wix.com/encyclopedia/definition/shop-domain" target="_blank">.shop</a>
.play
.join
.vote
 
Domain extensions that directly reflect emerging or growing industries will continue to gain popularity in 2024. For example, the TLDs .bet and .live have seen tremendous growth. The rise of .bet coincides with the surge in online betting as more and more states have legalized online sports betting. 
 
The .live extension continues to be popular among consumers who embrace live streaming and real-time event coverage. By using .live, sites can set themselves apart from competitors by touting their timeliness directly through their domain name. 
 
 
<h3>Popular domain extensions: niche markets</h3>
 
<a href="https://www.wix.com/encyclopedia/definition/art-domain" target="_blank">.art</a>
<a href="https://www.wix.com/encyclopedia/definition/agency-domain" target="_blank">.agency</a>
<a href="https://www.wix.com/encyclopedia/definition/store-domain" target="_blank">.store</a>
.edu
<a href="https://www.wix.com/encyclopedia/definition/finance-domain" target="_blank">.finance</a>
.travel
.legal
 
The domain name landscape is becoming increasingly specialized, with niche industry extensions gaining significant traction. Extensions like .art for a creative studio or .agency for a marketing firm act as powerful storytelling tools. 
 
Industry-specific domain extensions concisely communicate your core business function. If connecting to customers is key to the success of your business, industry domains are one way to attract a highly targeted audience who understands your value proposition at a glance.
 
 
<h2>Popular second-level domain names (SLDs)</h2>
 
Second-level domains are parts of a website address that comes before the top-level domain, like ".com" or ".org." They typically represent specific entities or organizations, which offer a unique identifier within the larger domain name system. These popular SLD keywords reflect some of the same registration trends as top-level domains. 
 
The 10 most popular second-level domains include:
 
<ul>
<li>.jobs: ideal for career portals or companies seeking to showcase their open positions</li>
<li>.foundation: perfect for non-profit organizations and charitable trusts</li>
<li><a href="https://www.wix.com/encyclopedia/definition/info-domain" target="_blank">.info</a>: a versatile option for informational websites offering resources and educational content</li>
<li>.home: great for personal websites or online portfolios</li>
<li>.services: clearly communicates that your website offers professional services</li>
<li>.tech: instantly identifies your website with the technology industry</li>
<li>.health: ideal for healthcare providers, medical institutions and health-related resources</li>
<li>.digital: conveys a focus on digital products, services or marketing strategies</li>
<li>.life: suitable for websites with a broad lifestyle focus, encompassing wellness, hobbies or personal growth</li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/84b06e_d09eef49582a49edb64abc30d04292d8~mv2.png/v1/fit/w_925,h_528,al_c,q_80/file.png"alt=".com, .net, .org, .co, .gov, .edu domain names"></figure>
 
 
<h2>How to search for and select a domain name</h2>
 
No website is complete without a domain name. When it’s time to select the domain, make a list of keywords that are most relevant to your business. Include your business name, descriptors, industry keywords, etc. Once you have a strong list, you can start searching for possible domain names. Popular domain extensions can help you define your industry (.beauty, .media, .design), instill confidence in your brand (.pro, .expert) or build a community (.bio, .club, .group). 
 
 
With a website builder like Wix, you can register a free domain for a year. You can experiment and see what’s available by <a href="http://name.com/domain/search" target="_blank">searching for domain name options</a> and using tools like the<a href="https://www.wix.com/tools/domain-name-generator" target="_blank"> Domain Name Generator</a>. 
]]></content:encoded></item><item><title><![CDATA[How to make a church website that will grow with your community]]></title><description><![CDATA[Your church website serves as a vital tool for attracting potential worshipers. ]]></description><link>https://www.wix.com/blog/how-to-make-a-church-website</link><guid isPermaLink="false">661f64468d26fcee15b0bc35</guid><category><![CDATA[Website Essentials]]></category><pubDate>Sun, 19 May 2024 07:34:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/46e2e0_0c774f5de2eb46198bd01e8ae2f49eab~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jenna Romano</dc:creator><content:encoded><![CDATA[Get started by: <a href="https://www.wix.com/?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Creating a website →</a> | <a href="https://www.wix.com/domain/names?utm_campaign=https://wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">Getting a domain →</a>
 
<figure><img src="https://static.wixstatic.com/media/46e2e0_0c774f5de2eb46198bd01e8ae2f49eab~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="how to make a church website"></figure>
 
In today's world where digital technology like AI is in the spotlight, church remains a significant tradition. With <a href="https://churchtrac.com/articles/the-state-of-church-attendance-trends-and-statistics-2023" target="_blank">20% of Americans attending weekly church services</a>, a church website serves as a vital tool for attracting potential worshipers and spreading your community’s message online. It can also help your church thrive by encouraging attendance, engagement and online giving.
 
In this article, we’ll show you <a href="https://www.wix.com/blog/how-to-build-website-from-scratch-guide" target="_blank">how to make a website</a> for your church that will reflect your church’s values, resonate with visitors and embolden them to connect. With the right <a href="https://www.wix.com" target="_blank">website builder</a>, our step-by-step guide, and a little bit of faith—you’ll learn how to make a church website on your own in no time.
 
 
<h2>What is a church website? </h2>
 
A church website is a platform that inspires its community and facilitates engagement with current members. It also serves as a means to attract prospective members interested in learning more about the church's services. 
 
With a church website, your members can access information such as worship schedules, special events and donation options, while prospective members can explore the church's mission and find details on how to join. This <a href="https://www.wix.com/blog/types-of-websites" target="_blank">type of website</a> often operates as a <a href="https://www.wix.com/blog/how-to-create-an-effective-non-profit-website" rel="noreferrer" target="_blank">website for non profit</a> or community, highlighting the organization's mission and providing pages for service details and events, as well as serving as a platform for collecting donations.
 
Making a church website is a valuable opportunity to connect more people and spread your church's message effectively. It establishes an online presence for your religious community, keeping members excited and encouraging growth and activity. 
 
Learn more: <a href="https://www.wix.com/blog/what-is-a-church-website" rel="noreferrer" target="_blank">What is a church website?</a>
 
 
<figure><img src="https://static.wixstatic.com/media/5af200_0a73b4d66b1642c7bfe398999c357919~mv2.png/v1/fit/w_924,h_550,al_c,q_80/file.png"alt="Wix church website template"></figure>
 
 
<h2>How to make a church website in 8 steps </h2>
 
<ol>
<li><a href="#tgr4f350" rel="noopener noreferrer">Establish goals for your church website</a></li>
<li><a href="#xbxuk381" rel="noopener noreferrer">Select a domain name and website host</a></li>
<li><a href="#1bnrc810" rel="noopener noreferrer">Choose the right website builder and template</a></li>
<li><a href="#gtxg9559" rel="noopener noreferrer">Customize your church website design</a></li>
<li><a href="#v0p5d461" rel="noopener noreferrer">Add pages and content</a></li>
<li><a href="#mok8i590" rel="noopener noreferrer">Optimize for mobile and SEO</a></li>
<li><a href="#fjxvk601" rel="noopener noreferrer">Review and publish</a></li>
<li><a href="#551k0627" rel="noopener noreferrer">Promote your church website</a></li>
</ol>
 
 
<h3>01. Establish goals for your church website </h3>
 
Before you start building your site, think about its purpose. Some common goals of having a church website include: 
 
<ul>
<li>Bringing in new members</li>
<li>Inspiring existing members</li>
<li>Collecting donations </li>
<li>Keeping church goers up-to-date</li>
<li>Increasing attendance at events</li>
</ul>
 
With a clear list of goals at hand, you can decide which pages you and features you want to include on your website. This will help you pick a website template and will continuously guide how you craft your website content. 
 
It's also beneficial to create a plan with time-oriented goals and deadlines. Building a website can take anywhere from one day to several months, so setting expectations upfront is crucial. Consider <a href="https://www.wix.com/blog/how-long-does-it-take-to-build-a-website" target="_blank">how long it will take to build a website</a> for your church and plan accordingly.
 
 
<h3>02. Select a domain name and website host</h3>
 
A <a href="https://www.wix.com/domain/names" target="_blank">domain name </a>is the web address people will use to get to your site. To keep it relevant and professional, should include your church’s name and a relevant top-level domain. A top-level domain (TLD) is the final part of your website’s address (e.g. the “.com” in “<a href="https://www.wix.com" target="_blank">Wix.com</a>”). Popular TLDs for church websites include <a href="https://www.wix.com/blog/what-is-com-domain" rel="noreferrer" target="_blank">.com</a>, .org, <a href="https://www.wix.com/blog/what-is-net-domain" rel="noreferrer" target="_blank">.net</a><a href="http://net.church" target="_blank">, .church</a>, and .faith.
 
When using a website builder like Wix, a domain name is included in your paid package. It takes only a matter of minutes to search for and register the name. Then, once your website is ready, you’ll connect it without involving a separate domain host, ensuring a streamlined and hassle-free experience. 
 
After securing a domain name, you will need a website host—a service that stores all the files and data for your website and makes it accessible to visitors. When picking your <a href="https://www.wix.com/blog/web-hosting" target="_blank">hosting website</a>, keep in mind factors such as website speed, <a href="https://www.wix.com/encyclopedia/definition/uptime" target="_blank">uptime</a>, storage space and customer support.
 
Learn more: <a href="https://www.wix.com/blog/web-hosting-cost" rel="noreferrer" target="_blank">Web hosting cost</a>
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_b607b159ed71455c94fea4e28de67e3e~mv2.png/v1/fit/w_924,h_433,al_c,q_80/file.png"alt="How does web hosting work"></figure>
 
 
<h3>03. Choose the right website builder and template</h3>
 
If you don’t have someone in your church with a <a href="https://www.wix.com/blog/web-design" rel="noreferrer" target="_blank">web design</a>, or the budget to hire a professional designer, a website builder like Wix is a great choice to get started. A website builder is a software that will streamline the website creation process, giving you the tools to make a church website on your own. 
 
Website builders offer a range of professional features, including drag-and-drop technology and <a href="https://www.wix.com/ai-website-builder" target="_blank">AI website builder</a> assistance. This empowers you to manage your <a href="https://www.wix.com/website/design" rel="noreferrer" target="_blank">website design</a> and content independently, saving time and money.
 
When selecting a website builder, be sure to prioritize user experience and performance. Look for a platform with the following key qualities:
 
<ul>
<li>Dependable infrastructure: <a href="https://www.wix.com/blog/website-infrastructure" target="_blank">Website infrastructure</a> is the foundation of a site’s performance, security and functionality. It comprises several parts, including <a href="https://www.wix.com/free/web-hosting" target="_blank">web hosting</a>, <a href="https://www.wix.com/encyclopedia/definition/content-management-system-cms" rel="noreferrer" target="_blank">content management systems</a> and distribution networks, that work together seamlessly. To ensure a smooth <a href="https://www.wix.com/encyclopedia/definition/user-interface-ui" rel="noreferrer" target="_blank">user interface</a>, it's essential to choose a platform recognized for its ability to deliver content rapidly and efficiently to visitors.</li>
</ul>
 
<ul>
<li>Cost efficient: <a href="https://www.wix.com/blog/how-much-does-a-website-cost" target="_blank">How much it costs to build a website</a> depends on what platform you choose and the features you require. It’s important to evaluate the best website platforms and select a plan that aligns with your church’s needs and budget. If it’s in your church’s best interest, you can also make a church website for free. Many website builders like <a href="https://www.wix.com" target="_blank">Wix</a> offer free and paid plans which include everything necessary to create and publish a church website.
</li>
<li>High performance: Choose a website builder that optimizes Core Web Vitals for quality <a href="https://www.wix.com/performance" target="_blank">performance</a>. This ensures efficient content delivery, enhanced media and ongoing backend optimization. With a website building tool like this, you can focus on enjoying the benefits of creating your website instead of worrying about performance issues. </li>
</ul>
 
<ul>
<li>Professional templates: <a href="https://www.wix.com/website/templates" rel="noreferrer" target="_blank">Website templates</a> will be a valuable tool, providing a pre-designed <a href="https://www.wix.com/blog/website-layouts" rel="noreferrer" target="_blank">website layout</a> and integrations that makes it easier to create a website. Religion website templates offer a great starting point for your church website and are fully customizable, allowing for a personalized and unique web presence. Choose a professional <a href="https://www.wix.com/website-template/view/html/1822" target="_blank">church website template</a> that aligns with the goals you outlined in step one. Look for a design that incorporates a user-friendly menu, effortless <a href="https://www.wix.com/blog/website-navigation-tips" rel="noreferrer" target="_blank">website navigation</a> and an intuitive user journey. You’ll also want to start with a <a href="https://www.wix.com/website/templates/html/communities/religion" target="_blank">religion website template</a> that has features and pages you want, such as photo galleries, an event calendar and a <a href="https://www.wix.com/donation-website" rel="noreferrer" target="_blank">donations page</a>. If you can’t find all of these elements in a single template, you can always customize it later by adding new pages or plugins. </li>
</ul>
 
Learn more: <a href="https://www.wix.com/blog/wix-vs-squarespace" rel="noreferrer" target="_blank">Wix vs Squarespace</a>
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_af4e6cfedaff4a31b4bf6cefa657645f~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Wix religion website templates"></figure>
 
 
<h3>04. Customize your church website’s visuals</h3>
 
Your church website should be inspiring, uplifting and represent your community. Much of this can be achieved on your website by customizing your site’s visual elements. 
 
At this stage, you should consider adding the following details to your website: 
 
<ul>
<li>Use your church colors: Use colors that already represent your church, so that members of the church community will recognize it and your design will look cohesive. </li>
<li>Choose an inspiring background: Whether it's a solid background, an image of your church, or an inspiring video of nature, your background is an opportunity to captivate visitors and set the visual tone for your church website. </li>
<li>Add photo galleries: Your church likely hosts many activities outside of Sunday and holiday services. It’s a great idea to capture these moments and add them to your church website to encourage future participation. </li>
<li>Create your own church logo with a <a href="https://www.wix.com/logo/maker/category/church" rel="noreferrer" target="_blank">church logo maker</a>: If you don’t already have one, a <a href="https://www.wix.com/logo/maker/category/church" target="_blank">church logo</a> is a great addition to your website. The small symbol can emphasize the values of your church, while adding an official tone that will resonate with community members. </li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_dcd34ea7ffbd4e9ebbefdd05ab370e38~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Wix church logo maker"></figure>
 
 
<h3>05. Add pages and content </h3>
 
Once you have a template ready, it’s time to start adding relevant pages and content. This is the most time-consuming part of making a website for a church. 
 
Here are some common pages found on church websites that you’ll want to include: 
 
 
Homepage 
 
The <a href="https://www.wix.com/encyclopedia/definition/homepage" rel="noreferrer" target="_blank">homepage</a> of your church website is the first thing worshippers will see when visitors arrive. Ensure it contains fundamental details about your parish, such as its name, captivating images, a concise introduction, a user-friendly navigation menu, and prominent links to crucial pages.
 
<a href="https://www.wix.com/blog/how-to-build-a-homepage" rel="noreferrer" target="_blank">Making a homepage</a> that is both welcoming and informative is a key objective. It should resonate with visitors, pique their interest to explore further, and provide essential details they might seek, whether that’s upcoming events or the donation page.
 
 
About Us page
 
An About Page is an opportunity to provide more comprehensive information about your church to potential members. While the homepage primarily focuses on attracting visitors, the About page dives deeper into the essence of your church. 
 
This will often include a history of your church and its mission statement. Additionally, the About page may include visual elements such as images, profiles of key parish members, and relevant contact details for those interested in attending services. 
 
 
Services and events page
 
Adding a <a href="https://www.wix.com/encyclopedia/definition/webpage" rel="noreferrer" target="_blank">web page</a> that lists your services and events is a great way to keep the community together and updated. Some elements you should consider adding include: 
 
<ul>
<li>Services and workshop times: List the various church services offered, along with their respective times.</li>
<li>Calendar of events: Maintain a calendar showcasing upcoming church events, keeping the community informed and allowing members to plan their schedules accordingly.</li>
<li>Google Calendar integration: Offer a convenient integration with Google Calendar, enabling easy synchronization and reminders for upcoming events.</li>
<li>Showcase of activities: Highlight the diverse activities and programs offered within the church community, attracting interested churchgoers.</li>
<li>Sign-up Forms: Include online sign-up forms for events, allowing individuals to directly register from the church's website.</li>
</ul>
 
 
Online donation page 
 
A dedicated donations page is a perfect way to encourage support for your church. This will make it easier for church members to learn about and support your cause, while offering a secure and efficient donation process. With Wix, apps like Stripe and PayPal allow contributors to donate directly online into your church’s bank account. 
 
Learn more: <a href="https://www.wix.com/blog/how-to-make-a-donation-website" rel="noreferrer" target="_blank">How to make a donation website</a>
 
 
Contact page 
 
This simple addition will make it easier for potential members to get in touch with you. Be sure your church’s contact page includes the following:
 
<ul>
<li>A well-designed contact form for visitors who want to get in touch quickly. </li>
<li>Your church’s email address </li>
<li>A current phone number</li>
<li>Links to your relevant social media accounts</li>
</ul>
 
 
A church blog 
 
Incorporating a <a href="https://www.wix.com/start/blog" target="_blank">blog</a> into your church website is a great way to connect with your community and inspire potential new members. 
 
Whether with transcripts of your latest sermons or unique articles about religion, spirituality and prayer—or both—this can provide an additional avenue for your community to engage with your church. With an blog SEO strategy in place it may also increase your site’s traffic and increase donations, too. 
 
Learn more: <a href="https://www.wix.com/blog/how-to-start-a-nonprofit-blog" rel="noreferrer" target="_blank">How to start a nonprofit blog</a>
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_f8a8f84e3b31478680b013a678a7665f~mv2.png/v1/fit/w_924,h_1000,al_c,q_80/file.png"alt="popular types of web pages"></figure>
 
 
<h3>06. Optimize your church website for mobile devices and SEO </h3>
 
Believe it or not, more people will view your website on their mobile device rather than on a desktop or laptop screen. so it’s incredibly important to make sure your mobile website looks and functions just as good. With Wix, you'll benefit from an automated mobile-friendly version and an adaptive gallery for your images. While this simplifies the process, regularly checking the mobile editor is crucial to ensure the mobile site generated accurately reflects your design vision.
 
Additionally, optimize your website for search engines (SEO) to reach potential members and grow your church community. Include relevant keywords like “church websites” or “best church websites” in your content and meta tags. Create unique and engaging page titles, and regularly update your site with fresh content. Optimizing your website with <a href="https://www.wix.com/seo" rel="noreferrer" target="_blank">SEO features</a> can help improve your chances of appearing higher in search engine results.
 
 
<h3>07. Review and publish your church website </h3>
 
Before you publish, run through our <a href="https://www.wix.com/blog/website-launch-checklist" target="_blank">website launch checklist</a> and make sure your church site has all of the essentials covered.
 
Put your site in “preview mode,” looking out for a smooth user experience, clean written copy and a cohesive design. We recommend passing your website to other church stakeholders to review the site’s design and functionality, too. Be sure to fix any errors, glitches and bugs you discover.
 
Now’s also the time to do a basic <a href="https://www.wix.com/seo" target="_blank">SEO</a> check, making sure your content includes details like meta descriptions, alt text and optimized headings where it matters. With strong SEO foundations, your site will perform better in local search results. 
 
Last but not least, run a <a href="https://www.wix.com/accessibility" target="_blank">web accessibility</a> audit to make sure people with disabilities can interact with your site. Making your site accessible supports inclusion and diversity on the web, and can enhance performance while minimizing legal risks. 
 
Once you’re satisfied with the overall quality of your church website, it’s time to press “publish.” 
 
 
<figure><img src="https://static.wixstatic.com/media/5af200_0c3dbfa39faa46f494cce5b320bfaa65~mv2.png/v1/fit/w_924,h_550,al_c,q_80/file.png"alt="Wix church website template"></figure>
 
 
<h3>08. Promote your church website </h3>
 
Now that your site is live, you can start promoting it to gain new visitors from your church community and beyond. There are a few ways you can do this. First, start with good old word-of-mouth at your next Sunday service and encourage church-goers to share it. 
 
If your church already has active social media accounts, that’s a great strategy for spreading the word. You dedicated posts or ads that lead to your new site, and include the link in your profile details, too. 
 
Another great idea is to set up an email <a href="https://www.wix.com/encyclopedia/definition/marketing" rel="noreferrer" target="_blank">marketing</a> campaign announcing your new website. On Wix, an integrated <a href="https://www.wix.com/features/email-marketing" target="_blank">email marketing tool</a> makes it easy to build your mailing list with member details, create optimized emails, automate campaigns and track your results on your website.
 
 
<h2>How do I maintain my church website after publishing?</h2>
 
To <a href="https://www.wix.com/blog/improve-website-user-experience" rel="noreferrer" target="_blank">improve user experience</a> and make the best impression on visitors, we recommend monitoring your church website on a monthly or bi-monthly basis. Good <a href="https://www.wix.com/blog/website-maintenance" target="_blank">website maintenance</a> is achievable by continuous assessment of your site’s performance, user interface and content quality.
 
This process includes: 
 
<ul>
<li>Tracking website performance to ensure high speed and functionality. This may involve <a href="https://support.wix.com/en/article/understanding-your-site-speed-dashboard" target="_blank">checking your website’s speed</a> and making necessary changes for optimization. </li>
</ul>
 
<ul>
<li>Security updates to make sure your site is protected from any threats. Wix websites are managed by <a href="https://www.wix.com/website-security" target="_blank">website security</a> experts who monitor threat prevention, detection and rapid response. </li>
</ul>
 
<ul>
<li>Content updates to keep your site fresh and relevant, including your latest events, current services hours and new announcements or images. The frequency of these updates will depend on the nature of your church’s activities. </li>
</ul>
 
<ul>
<li>Backups to prevent loss of data, depending on how often you update your church website’s content. </li>
</ul>
 
 
<figure><img src="https://static.wixstatic.com/media/5af200_87b9b3a8b1bd46d0a1c913de57e1e406~mv2.png/v1/fit/w_924,h_576,al_c,q_80/file.png"alt="Wix church website template"></figure>
 
 
<h2>What are the benefits of a church website? </h2>
 
As a place for members to connect online, your website will provide many benefits for your community. Its accessible format means you can provide meaningful interactions beyond the church walls. 
 
By following the steps of how to make a website listed above, you can provide the following benefits to your church: 
 
<ul>
<li>Engage members by uploading past sermons or inspirational blog posts. </li>
<li>Encourage sign-ups for events and volunteering </li>
<li>Keep members up-to-date </li>
<li>Provide service details, such as church location and times </li>
</ul>
 
 
Practically speaking, a church website can help your organization grow. <a href="https://www.prnewswire.com/news-releases/nearly-all-consumers-97-now-use-online-media-to-shop-locally-according-to-biakelsey-and-constat-87221242.html" target="_blank">97% of consumers</a> search for local organizations online, and over time your parish may be discovered by spiritual seekers who want to join your community.
 
 
<figure><img src="https://static.wixstatic.com/media/5af200_f87054a9226b46c6a3f3bdf36169a274~mv2.png/v1/fit/w_924,h_550,al_c,q_80/file.png"alt="Wix church website template"></figure>
 
 
<h2>Church website examples </h2>
 
We’ve rounded up some inspiring <a href="https://www.wix.com/blog/beautiful-church-websites" target="_blank">church website examples</a> for you to get a visual picture of what this process can achieve. As you go through these examples, take note of what features will be beneficial to your own church community. 
 
 
<h3>Strengthening the Church </h3>
 
<a href="https://www.tkogmission.org/" target="_blank">Strengthening the Church</a> offers a user-friendly website that serves multiple purposes. The website features a captivating video background of the ocean, a design choice that serves as an inspirational element, immersing visitors in imagery and enhancing the overall <a href="https://www.wix.com/encyclopedia/definition/user-experience-design-uxd" rel="noreferrer" target="_blank">user experience design</a>.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_a4226ba74a8c416fa53ded29a2ffc07e~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Wix church user strengthening the church homepage"></figure>
 
 
<h3>Bibleway Baptist Church </h3>
 
Members of <a href="https://www.biblewaybaptistga.com/" target="_blank">Bibleway Baptist Church</a> can access information about services on the church's website. The site’s homepage prominently displays the church’s mission statement, and includes a schedule of weekly events with contact details. For an official stamp, the church also created a custom logo that appears in the website header—this further enhances church’s identity making the website recognizable to visitors.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_62d568a65246455e84f06f7af910751b~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Wix church user bibleway baptist church homepage"></figure>
 
 
<h3>Spring Valley Baptist Church </h3>
 
<a href="https://www.svbaptchurch.com/" target="_blank">Spring Valley Baptist Church</a>’s website homepage is a treasure trove of useful information. From service hours and uplifting quotes to strategic calls to action for Sunday School registration and donations, the homepage has it all. To further educate and engage members, the church has its own podcast, which can be easily accessed from the website. On Wix, podcasts are easily integrated by setting up the <a href="https://support.wix.com/en/article/wix-podcast-player-setting-up-your-player" target="_blank">Wix Podcast Player</a>.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_c73935600654484dafc2bcce246e16d4~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Wix church user Spring Valley Baptist church homepage"></figure>
 
 
<h3>Beckley Church of God </h3>
 
<a href="https://www.beckleychurchofgod.org/" target="_blank">Beckley Church of God</a> has a cohesive and visually appealing church website, using a carefully chosen <a href="https://www.wix.com/blog/website-color-schemes" rel="noreferrer" target="_blank">website color palette</a> and pairing of fonts. The site’s navigation menu is seamlessly integrated into the website header, and ensures a user-friendly experience. Additionally, a prominent call-to-action button labeled "Give Now" effectively draws attention and encourages visitors to support the church.
 
 
<figure><img src="https://static.wixstatic.com/media/41e17b_25107540d9f847e19083e30a69754475~mv2.png/v1/fit/w_924,h_494,al_c,q_80/file.png"alt="Wix church user Beckley church of god homepage"></figure>
 
 
<h2>How to make a church website FAQ </h2>
 
<ul>
<li><h3>How do I make a free church website?</h3>Many website builders like <a href="https://www.wix.com" target="_blank">Wix</a> offer plans which include everything necessary to create and publish a free website. All you have to do is sign up with an email address, choose a free package and start customizing a template. You can always upgrade your package and add new features when it becomes necessary for your church website. </li>
<li><h3>How much does it cost to make a church website?</h3>The cost of making a church website depends on what platform you choose and the features you require. It’s important to evaluate the best website platforms and select a plan that aligns with your church’s needs and budget. A simple website can be free, paid plans cost as little as $16 per month if you’re creating it yourself but more complex sites or sites involving the help of an expert (designers, copywriters, photographers, etc.) can cost more than $10,000 in total. </li>
<li><h3>What does a church website need?</h3>The pages and features your website needs depend on your church’s goals. Some of the most essential elements to include are: a homepage, a services page, contact details, events pages, a donation page and an About Us page. Your church website should include the essential elements needed to create a valuable resource for your community while connecting members and encouraging engagement. </li>
<li><h3>Do I need a church website if my organization has a Facebook page? </h3>A church website and a Facebook page serve different purposes. A church website is a central location where visitors can find all the information they need about your organization. It also serves as a platform for members to connect and engage with the community online. On the other hand, a Facebook page allows churches to share updates and events with followers, but it may not provide all the necessary details or be easily accessible to non-Facebook users. Both platforms are valuable tools for promoting your church, but a website provides more comprehensive and customizable features for showcasing your organization.</li>
</ul>
 
 
 
 
 
 
 
 
. 
 
]]></content:encoded></item><item><title><![CDATA[11 small business website examples to inspire you in 2024]]></title><description><![CDATA[These small business websites will inspire you in promoting your brand online.]]></description><link>https://www.wix.com/blog/best-business-websites</link><guid isPermaLink="false">644127cc9f24e4410be281c9</guid><category><![CDATA[Business Strategies]]></category><category><![CDATA[Business Strategies on Home Page]]></category><category><![CDATA[Most popular]]></category><category><![CDATA[KB API]]></category><pubDate>Sun, 19 May 2024 06:15:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4a5235_e74b89081cf54674a8a17a634896adb5~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Eden Spivak</dc:creator><content:encoded><![CDATA[
<figure><img src="https://static.wixstatic.com/media/4a5235_e74b89081cf54674a8a17a634896adb5~mv2.png/v1/fit/w_920,h_608,al_c,q_80/file.png"alt="Small Business Websites and examples"></figure>
 
A powerful website is imperative for small business owners. With so many potential customers searching for businesses like yours, you want to ensure that your brand leaves a lasting impression online. 
 
To help you <a href="https://www.wix.com/business/website" target="_blank">create a small business website </a>that’s professional, engaging and memorable, we’ve hand-picked this selection of the best examples of <a href="https://www.wix.com/blog/how-to-make-business-website" target="_blank">how to make a business website</a>, all built on Wix. Not sure if you need one? Check out <a href="https://www.wix.com/blog/does-my-business-need-a-website" target="_blank">does my business need a website</a>.
 
For getting your <a href="https://www.wix.com/blog/how-to-start-a-business" target="_blank">business started</a>, you’ll also find two free business website templates that you can fully customize and make your own
 
 
<h2>The components of a good small business website</h2>
 
A good small business website example will be made up of several key components related to its infrastructure, content and design. Some of the main ones include: 
 
 
<h3>Clear navigation and structure</h3>
 
<ul>
<li>User-friendly, intuitive navigation that allows visitors to find what they need quickly and easily.</li>
<li>A logical, hierarchical structure that helps search engines understand your website's content and organization.</li>
<li>A consistent and easily recognizable layout across all pages.</li>
</ul>
 
 
<h3>Compelling content</h3>
 
<ul>
<li>High-quality content that is informative, engaging and relevant to your target audience.</li>
<li>A clear value proposition that articulates what makes your business unique and valuable.</li>
<li>Strong calls to action that guide visitors towards the desired outcomes, such as making a purchase or subscribing to your newsletter.</li>
</ul>
 
 
<h3>Mobile friendly and accessible</h3>
 
<ul>
<li>A website that works well on different screen sizes and devices, for a smooth user experience on both mobile phones and tablets.</li>
<li>Adherence to accessibility guidelines to accommodate users with disabilities.</li>
</ul>
 
 
<h3>Search Engine Optimization (SEO)</h3>
 
<ul>
<li>Optimized content, including as a basic - meta descriptions and title tags to improve your website's visibility in search engine results pages (SERPs).</li>
<li>An internal linking structure that helps search engines crawl and understand your website's content.</li>
</ul>
 
 
<h3>Security and performance</h3>
 
<ul>
<li>Your business website will need to be highly secure, backed up ideally by enterprise grade infrastructure. </li>
<li>This should include SSL/TLS certification, https and other <a href="https://www.wix.com/website-security" rel="noreferrer" target="_blank">web security</a> measures for maximum uptime and secure information. </li>
</ul>
 
 
<h2>11 best examples of small business websites</h2>
 
 
<ol>
<li><a href="#1pvpv" rel="noopener noreferrer">Piboco</a></li>
<li><a href="#b04pj" rel="noopener noreferrer">Ception</a></li>
<li><a href="#5q4lo" rel="noopener noreferrer">Objective</a></li>
<li><a href="#6gpmk" rel="noopener noreferrer">Holyziner</a></li>
<li><a href="#f9ict" rel="noopener noreferrer">Puffin Packaging</a></li>
<li><a href="#7507h" rel="noopener noreferrer">Bonny</a></li>
<li><a href="#16ofj" rel="noopener noreferrer">Islango</a></li>
<li><a href="#esq9l" rel="noopener noreferrer">Acupuncture with Fabi</a></li>
<li><a href="#7edsd" rel="noopener noreferrer">Ducknology</a></li>
<li><a href="#2l7ev" rel="noopener noreferrer">Ubio Labs</a></li>
<li><a href="#ce90i" rel="noopener noreferrer">Milestone</a></li>
</ol>
 
 
<h3>01. Piboco: App website</h3>
 
<a href="https://www.piboco.com/" rel="noreferrer" target="_blank">Piboco</a> is an interactive reading app for children, created by a collective of picture book makers. Its homepage design is clean and uncluttered, with large text placed on top of playful geometric shapes. 
 
With the help of concise written website content, site visitors are introduced to what the site is all about as soon as they enter. Following this textual description, a prominent call-to-action (CTA) button immediately encourages them to download the app.
 
The header makes navigation effortless, with a website menu and a logo that leads back to the homepage when clicked. There’s also a language toggle, allowing users to switch between the three languages of this <a href="https://support.wix.com/en/article/wix-multilingual-an-overview" target="_blank">multilingual website</a> with ease.
 
The Piboco site is just as inviting in its mobile website version, with added interactions such as animations and a <a href="https://support.wix.com/en/article/wix-editor-adding-and-managing-a-welcome-screen-on-your-mobile-site" target="_blank">welcome screen</a>.
 
 
<figure><img src="https://static.wixstatic.com/media/5e5a34_2076836c5aa14c3097bb836a2873f9d4~mv2.jpg/v1/fit/w_940,h_558,al_c,q_80/file.png"alt="Piboco small business website example"></figure>
 
 
<h3>02. Ception: Tech startup website</h3>
 
<a href="https://www.ception.ai/" rel="noreferrer" target="_blank">Ception’s</a> brand identity is evident in every aspect of its <a href="https://www.wix.com/explore/websites/categories/business" target="_blank">business website design</a>. From its <a href="https://www.wix.com/logo/maker/category/tech" rel="noreferrer" target="_blank">tech logo</a> to the clearly defined brand colors - a dark primary color and four accent colors that pop out in comparison - everything on the page comes together to form one cohesive story.
 
Ception also uses a mix of visual elements, including illustrations, icons and photographs, to highlight their advanced localization solution.
 
By implementing top website design tips, this business site’s hierarchy is crystal clear. It’s easy to see which elements are the first to draw our attention, so that the most significant features do not go unnoticed. This is achieved through variation in text size, like larger headers, as well as text weight, such as bold call-to-action text.
 
Tip: Not sure which platform is best for your business website? Check out this guide to the <a href="https://www.wix.com/blog/best-website-builders-for-small-business" target="_blank">best website builders for small businesses</a>.
 
<figure><img src="https://static.wixstatic.com/media/5e5a34_d2cceca8453d48a7a89c6906147ae7b2~mv2.jpg/v1/fit/w_940,h_558,al_c,q_80/file.png"alt="Caption small business website example"></figure>
 
 
<h3>03. Objective: Lifestyle eCommerce website</h3>
 
Accomplishing not one but two great website ideas, <a href="https://www.obj.com.hk/" rel="noreferrer" target="_blank">Studio Adjective</a> has created both an online interior design portfolio for showcasing their projects, as well as a separate <a href="https://www.wix.com/ecommerce/website" target="_blank">eCommerce website</a> for selling their products. Their online store, Objective, exudes a high-quality, minimalist lifestyle in everything from the web design itself to their wide range of products.
 
Applying the split screen website layout, the page is vertically divided in two down the middle. For added visual interest, the store’s logo is located at the very center, where the two halves meet. The logo stays put as site visitors scroll down, tying this web design trend together. 
 
When browsing through Objective’s products, site visitors are met with impeccable product photography. By use of <a href="https://support.wix.com/en/article/wix-editor-applying-gallery-hover-effects" target="_blank">hover effects</a>, each of the images changes into an alternate view of the same product when hovered over. This simple change makes for a more interactive shopping experience and increases the products’ appeal.
 
 
<figure><img src="https://static.wixstatic.com/media/5e5a34_3c9687b00b524b6db2bb1d8d617b3fa5~mv2.jpg/v1/fit/w_940,h_558,al_c,q_80/file.png"alt="Objective small business website example"></figure>
 
 
<h3>04. Holyziner: Freelance photography portfolio</h3>
 
Igor Ntwari, also known as <a href="https://www.holyziner.com/" rel="noreferrer" target="_blank">Holyziner</a>, is a freelance photographer based in Burundi. His <a href="https://www.wix.com/photography/website" target="_blank">photography website</a> employs enlarged typography and overlapping layers to create a stylish, edgy look.
 
Adding to this sophisticated design are Igor’s font pairings, combining both serif and sans serif typefaces (with and without little embellishments at the tips of the letters). Another unique typographical touch to the website is his handwritten signature, which appears at the website’s footer and serves as a bespoke logo design.
 
The online form on the ‘Contact’ page reinforces the same visual language as the rest of this portfolio. With enlarged typography and thin black lines, site visitors are invited to fill in their information. If any of the details are incomplete, the lines turn red to indicate the error. These friendly microinteractions guide site visitors in the right direction, improving the website’s user experience.
 
 
<figure><img src="https://static.wixstatic.com/media/5e5a34_8422d883610242f1bb7a14a91183014a~mv2.jpg/v1/fit/w_940,h_558,al_c,q_80/file.png"alt="Holyziner small business website example"></figure>
 
 
<h3>05. Puffin Packaging: Eco-friendly packaging website</h3>
 
Eco-friendly packaging company <a href="https://www.puffinpackaging.co.uk/" rel="noreferrer" target="_blank">Puffin</a> demonstrates the value of <a href="https://www.wix.com/logo/maker" target="_blank">creating your own logo</a>. Note how their logo serves as a key element in the web design itself, repeating in the header, the favicon (the little icon at the top of the browser), and the <a href="https://www.wix.com/blog/ecommerce/2018/05/product-photography-tips" target="_blank">product photographs</a>.
 
Yet a great logo is only one component to building a brand. Puffin has also crafted a catchy slogan to encapsulate their business and spirit—“Delivered fresh, naturally.” 
 
Another important element is their brand voice, which is applied consistently across their website. The written copy maintains a light, conversational tone, with fun phrases (like, “give us a buzz on the telephone”) that help the brand come off as human and approachable.
 
This same tone is used in the <a href="https://www.wix.com/blog/testimonials" target="_blank">testimonials</a> section of this professional website. As proof of their customers’ love for the product, Puffin opted to turn to the enthusiastic responses of pets. It’s an unconventional approach, sure to put a smile on site visitors’ faces.
 
 
<figure><img src="https://static.wixstatic.com/media/5e5a34_42923c8148604a6c8a87e1886c2f4b4b~mv2.jpg/v1/fit/w_940,h_558,al_c,q_80/file.png"alt="Puffin Packaging small business website"></figure>
 
 
<h3>06. Bonny: Creative agency website</h3>
 
The homepage of this creative agency’s small business website is clean, neatly dividing the page into sections using <a href="https://support.wix.com/en/article/adding-a-strip" target="_blank">strips</a>. The website color scheme is comprised of deep, earthy tones, and when paired with illustrations and black and white photography, the result is an effortlessly chic look.
 
By <a href="https://www.wix.com/start/blog" target="_blank">creating a blog</a> called <a href="https://www.studiobonny.com/" rel="noreferrer" target="_blank">Bonny Journal</a><a href="https://www.studiobonny.com/" rel="noreferrer" target="_blank">,</a> the duo behind this agency is able to share their expertise in the field of conscious living. It’s a beautiful blog example that touches on a variety of topics, from second-hand fashion to self-love practices.
 
The website’s ‘Contact’ form is a <a href="https://support.wix.com/en/article/wix-editor-adding-and-setting-up-a-lightbox" target="_blank">lightbox</a> that slides into view from the right corner of the screen. This helps site visitors leave a quick note from whatever page of the website they’re currently on, while matching the same impeccable typography and color palette as the rest of the site.
 
 
<figure><img src="https://static.wixstatic.com/media/5e5a34_2ce5d4d13cdb41429e007ba99053531e~mv2.jpg/v1/fit/w_940,h_558,al_c,q_80/file.png"alt="Bonny small business website"></figure>
 
 
<h3>07. Islango: Yacht rentals website</h3>
 
With a video of calm turquoise waters and aerial photographs of yachts, this small business website by <a href="https://www.islango.com/" rel="noreferrer" target="_blank">Islango</a>, offers to take visitors on their next adventure. The site is equipped with advanced tools from <a href="https://www.wix.com/velo" target="_blank">Velo by Wix</a> to help users book sailing vacations online.
 
Using database collections, Islango displays large amounts of data relating to their various travel destinations and itineraries. They also utilize <a href="https://support.wix.com/en/article/content-manager-creating-unlimited-site-pages-with-a-dynamic-page" target="_blank">dynamic pages</a><a href="https://support.wix.com/en/article/content-manager-creating-unlimited-site-pages-with-a-dynamic-page" target="_blank"> </a>to build a large amount of web pages, while maintaining a consistent design throughout.
 
For quick and easy communication with site visitors, Islango includes a live chat widget which remains available on all of the website’s different pages. On their <a href="https://www.wix.com/app-market/wix-faq" target="_blank">FAQ page</a>, some of the most common customer questions are answered for the benefit of all site visitors.
 
 
<figure><img src="https://static.wixstatic.com/media/5e5a34_86a828c9bf0248c58ffd6b2009afd395~mv2.jpg/v1/fit/w_940,h_558,al_c,q_80/file.png"alt="Islango small business website example"></figure>
 
 
<h3>08. Acupuncture with Fabi: Acupuncturist website</h3>
 
The use of digital illustrations elevates this acupuncture site into one of the best small business website examples. The illustrations are tailor-made for the website, helping it paint a more vivid picture of the healing powers of Chinese medicine.
 
The site is complete with an <a href="https://www.wix.com/online/booking-system" target="_blank">online booking system</a>, enabling users to easily book their next appointment. Through the integration of a <a href="https://support.wix.com/en/article/site-members-about-the-members-area" target="_blank">Members Area</a>, users can sign up to the website and manage their bookings themselves. 
 
Since this is also the personal website of a solo practitioner, <a href="https://www.fabiacupuncture.com/" rel="noreferrer" target="_blank">Fabiana</a> has added a photo of herself and shared some of her background story. This helps build trust and foster a more meaningful connection with site visitors. In addition, it strengthens Fabi’s personal brand as a professional acupuncturist. 
 
 
<figure><img src="https://static.wixstatic.com/media/5e5a34_cb7c53a4ef10460ba8ee809a7e648ee8~mv2.jpg/v1/fit/w_940,h_558,al_c,q_80/file.png"alt="Acupuncture with Fabi small business website example"></figure>
 
 
<h3>09. Ducknology: eCommerce jewellery website</h3>
 
This small business website is edgy and full of character. Through the combination of emojis, an exposed grid, and a “deformed” typeface, this New York-based jewellery brand creates a look that’s equal parts trendy and quirky.
 
The name Ducknology is catchy, descriptive and memorable, which is everything you need in a business name. Alternatively, there are free online tools such as the Wix <a href="https://www.wix.com/tools/business-name-generator" target="_blank">Business Name Generator</a> to help find the perfect name for any business.
 
Their written copy takes the same unique approach, with statements like “We just love beautiful cheap things” and plenty of “quacks.” 
 
The design also makes great use of subtle <a href="https://www.wix.com/wix-lp/scrolling" target="_blank">parallax scrolling</a> effects, adding a sense of motion and depth to the page. For example, notice how the outlined text at the side of the homepage gently glides into view, making it seem animated.
 
 
<figure><img src="https://static.wixstatic.com/media/5e5a34_a9cea8177c6f4b3ba003c44379faaf73~mv2.jpg/v1/fit/w_940,h_558,al_c,q_80/file.png"alt="Ducknology small business website example"></figure>
 
 
<h3>10. Ubio Labs: Mobile accessories website</h3>
 
Ubio Labs creates accessories for mobile devices. Their <a href="https://www.wix.com/website/design" target="_blank">website design</a> is clean and includes generous servings of whitespace, giving each element the space it needs to stand out. 
 
The menu at the site’s header makes for easy website navigation. Since this business website offers a wide range of products, the ‘Products’ menu is simplified using a combination of icons and text. This prevents the drop-down menu from being overcrowded.
 
To show even more of their products on their website, Ubio Labs has <a href="https://support.wix.com/en/article/connecting-your-instagram-feed-to-your-instagram-personal-account" target="_blank">embedded their Instagram feed</a> on their homepage. This helps ensure that the page is regularly updated and that their freshest content is displayed automatically.
 
 
<figure><img src="https://static.wixstatic.com/media/5e5a34_6180b1aeb2784cde9f27130b83f670f3~mv2.jpg/v1/fit/w_940,h_558,al_c,q_80/file.png"alt="Ubio Labs small business website example"></figure>
 
 
<h3>11. Milestone: Construction and renovations website</h3>
 
Milestone's <a href="https://www.wix.com/blog/best-construction-websites" target="_blank">construction website</a> is a powerful marketing tool for business. Showcasing the diversity of their construction and renovation projects, it uses muted tones, a modern style and sleek <a href="https://www.wix.com/logo/maker/category/construction" target="_blank">construction logo design</a> to establish their brand image online. 
 
When making a business website, it's important to link to active social media accounts like <a href="https://www.milestoneyyc.com/" rel="noreferrer" target="_blank">Milestone</a> does—this is a great way to engage visitors with on a more consistent basis. In addition to their Instagram and Facebook business pages, Milestone include links to their Houzz account—a community website especially for business owners in the construction industry. This way, curious potential customers can see what Milestone has been up to lately.
 
All-in-all, Milestone's business website serves to establish credibility and authority, while creating more opportunities for them to draw in new clients. even further with your brand, and establish credibility.
 
Learn more about <a href="https://www.wix.com/blog/how-to-start-a-construction-business" target="_blank">how to start a construction business</a>. 
 
<figure><img src="https://static.wixstatic.com/media/ea6ac8_72268e763eee461c91692deafd629905~mv2.jpg/v1/fit/w_924,h_627,al_c,q_80/file.png"alt="business website by milestone construction company features full screen image of renovated glasses shop "></figure>
 
 
<h3>Free small business website templates </h3>
 
When creating a small business website for your brand, you can either build a website from scratch or use a fully customizable, designer-made template. These two <a href="https://www.wix.com/website/templates/html/business" target="_blank">business website templates</a> can help get you started:
 
<a href="https://www.wix.com/website-template/view/html/2378" target="_blank">Motivational Speaker</a>: This personal website template launches into a fullscreen video of its business owner in action, instantly establishing a strong connection with site visitors. This is paired with a bold mission statement that gets site visitors excited about the business and a brightly colored call-to-action (CTA) button that encourages them to take action. The template also has a blog, a bookings system, testimonials and more.
 
Tip: Still looking for a catchy title for your small business? Try using a <a href="https://www.wix.com/tools/business-name-generator/industry/small-business" target="_blank">small business name generator</a> for inspiration and ideas. 
 
 
<figure><img src="https://static.wixstatic.com/media/5e5a34_4ac6b8a5f9b74f8d90dbdcfe2efca15a~mv2.jpg/v1/fit/w_940,h_558,al_c,q_80/file.png"alt="Motivational Speaker small business website template"></figure>
 
 
<a href="https://www.wix.com/website-template/view/html/2220" target="_blank">Lawn Care</a>: This template is full of everything a small business needs in order to put its best foot forward. From displaying the brand’s services to introducing their story to providing customer testimonials, site visitors are sure to find everything they need. There’s also a built-in bookings system, a live chat widget, and more.
 
Learn more about <a href="https://www.wix.com/blog/how-to-start-a-lawn-care-business" target="_blank">how to start a lawn care business.</a> 
<figure><img src="https://static.wixstatic.com/media/5e5a34_86d3d2c131c447159f2123e9473a9acd~mv2.jpg/v1/fit/w_940,h_558,al_c,q_80/file.png"alt="Lawn Care small business website template"></figure>
 
It's also worth considering <a href="https://www.wix.com/blog/how-to-write-a-bio" target="_blank">adding a bio </a>section to your business website both for any owners and founders, and the team.
 
 
<h2>Small business website examples FAQ</h2>
 
<ul>
<li><h3>How much does a small business website cost?</h3>The cost of a small business website can vary significantly depending on several factors. With Wix for example it can cost anything from building a website for free, to paid plans that start from US$17 a month. But in general, simple websites with basic features, such as a few pages and a contact form, will be less expensive than complex websites with advanced functionality, such as e-commerce capabilities, custom designs and integrations with other tools. <a href="https://www.wix.com/marketplace/hire/web-design" rel="noreferrer" target="_blank">Hiring a professional web designer</a> to create a unique and custom website can range from US$2,000 to US$10,000 or more, depending on the designer's experience, the complexity of the design and the number of pages. <a href="https://www.wix.com/marketplace/hire/web-developer" rel="noreferrer" target="_blank">Hiring freelance web developers</a> can offer more flexibility and customization options at varying price points. </li>
<li><h3>What is a business website?</h3>A business website is an online platform that represents your company on the internet. It provides vital information about your business, products, services and contact details, making it easily accessible to your target audience 24/7.</li>
</ul>
 ]]></content:encoded></item></channel></rss>

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