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  3.    <title>CMSWire.com - All News</title>
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  6.    <description>All the Content Management, Web Publishing and Enterprise 2.0 news you can handle. We think about content and dwell upon collaboration.</description>
  7.    <copyright>Copyright Simpler Media Group, Inc. All rights reserved.</copyright>
  8.    <generator>https://www.simplermedia.com/</generator>
  9.    <lastBuildDate>Fri, 17 May 2024 07:40:08 -0500</lastBuildDate>
  10.    <language>en</language>
  11.    <item>
  12.      <author>pr@cmswire.com (Lisa Dance)</author>
  13.      <category>customer experience</category>
  14.      <category>customer loyalty and retention</category>
  15.      <category>user experience</category>
  16.      <category>customer satisfaction</category>
  17.      <category>customer feedback</category>
  18.      <title>Why Usability Testing Is Crucial for Success</title>
  19.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/9f35f3fbd3354798b0699ee94748d786.ashx"><img src="https://www.cmswire.com/-/media/9f35f3fbd3354798b0699ee94748d786.ashx?mw=320&amp;mh=240" /></a></p>
  20. <p>Don&apos;t expect people to buy or use a product, service or technology without taking the time to see if it&apos;s usable and meets their needs.</p>
  21. <a href="https://www.cmswire.com/customer-experience/why-usability-testing-is-crucial-for-success/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  22.      <pubDate>Fri, 17 May 2024 07:40:08 -0500</pubDate>
  23.      <link>https://www.cmswire.com/customer-experience/why-usability-testing-is-crucial-for-success/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  26.    <item>
  27.      <author>pr@cmswire.com (Luke Soon)</author>
  28.      <category>customer experience</category>
  29.      <category>customer service and support</category>
  30.      <category>digital experience</category>
  31.      <category>customer trust</category>
  32.      <category>customer loyalty</category>
  33.      <title>Customer Trust: The Backbone of Digital Age</title>
  34.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/05fe079eb52d48a287152d37b50d832f.ashx"><img src="https://www.cmswire.com/-/media/05fe079eb52d48a287152d37b50d832f.ashx?mw=320&amp;mh=240" /></a></p>
  35. <p>When there’s no trust, there can be no value creation.</p>
  36. <a href="https://www.cmswire.com/customer-experience/customer-trust-the-backbone-of-digital-age/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  37.      <pubDate>Thu, 16 May 2024 10:27:24 -0500</pubDate>
  38.      <link>https://www.cmswire.com/customer-experience/customer-trust-the-backbone-of-digital-age/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  40.    </item>
  41.    <item>
  42.      <author>pr@cmswire.com (Dustin Engel)</author>
  43.      <category>digital marketing</category>
  44.      <category>customer loyalty and retention</category>
  45.      <category>dxm</category>
  46.      <category>consent</category>
  47.      <category>customer trust</category>
  48.      <category>data privacy and security</category>
  49.      <category>customer experience</category>
  50.      <category>personalization</category>
  51.      <title>Consumer Data Privacy: Win Trust With Consent-Based Marketing</title>
  52.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/038f8067b6554e9baecbd261606d3cc0.ashx"><img src="https://www.cmswire.com/-/media/038f8067b6554e9baecbd261606d3cc0.ashx?mw=320&amp;mh=240" /></a></p>
  53. <p>The playbook to navigate first- and zero-party data and foster customer loyalty through consent-based marketing.</p>
  54. <a href="https://www.cmswire.com/digital-marketing/consumer-data-privacy-win-trust-with-consent-based-marketing/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  55.      <pubDate>Thu, 16 May 2024 09:51:37 -0500</pubDate>
  56.      <link>https://www.cmswire.com/digital-marketing/consumer-data-privacy-win-trust-with-consent-based-marketing/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  58.    </item>
  59.    <item>
  60.      <author>pr@cmswire.com (Dom Nicastro)</author>
  61.      <category>customer experience</category>
  62.      <category>salesforce</category>
  63.      <category>cxm</category>
  64.      <category>salesforce certification</category>
  65.      <category>crm</category>
  66.      <title>What You Need To Know About Salesforce Certifications</title>
  67.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/7131eab31211444a84327d912e56477f.ashx"><img src="https://www.cmswire.com/-/media/7131eab31211444a84327d912e56477f.ashx?mw=320&amp;mh=240" /></a></p>
  68. <p>A look at the Salesforce Certifications that will help make you more marketable and better paid, as well as information on training and costs.</p>
  69. <a href="https://www.cmswire.com/customer-experience/what-you-need-to-know-about-salesforce-certifications/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  70.      <pubDate>Thu, 16 May 2024 09:38:00 -0500</pubDate>
  71.      <link>https://www.cmswire.com/customer-experience/what-you-need-to-know-about-salesforce-certifications/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  73.    </item>
  74.    <item>
  75.      <author>pr@cmswire.com (Scott Clark)</author>
  76.      <category>customer experience</category>
  77.      <category>diversity equity and inclusion</category>
  78.      <category>brand perception</category>
  79.      <category>recruitment</category>
  80.      <category>dei</category>
  81.      <category>inclusive marketing</category>
  82.      <title>Double up on DEI: The Real Impact on Customer Experience</title>
  83.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/1209feae813e49ba930b119ed2235aed.ashx"><img src="https://www.cmswire.com/-/media/1209feae813e49ba930b119ed2235aed.ashx?mw=320&amp;mh=240" /></a></p>
  84. <p>How integrating DEI into business strategies doesn&apos;t just create a fairer workplace, but significantly enhances how customers perceive and interact with brands.</p>
  85. <a href="https://www.cmswire.com/customer-experience/double-up-on-dei-the-real-impact-on-customer-experience/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  86.      <pubDate>Thu, 16 May 2024 09:07:53 -0500</pubDate>
  87.      <link>https://www.cmswire.com/customer-experience/double-up-on-dei-the-real-impact-on-customer-experience/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  89.    </item>
  90.    <item>
  91.      <author>pr@cmswire.com (Alex Kantrowitz)</author>
  92.      <category>digital experience</category>
  93.      <category>emotional intelligence</category>
  94.      <category>generative ai</category>
  95.      <category>artificial intelligence</category>
  96.      <category>ai</category>
  97.      <title>AI's Next Big Step: Detecting Human Emotion and Expression</title>
  98.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/66e905d710224fe8b99fa75fb2197fd8.ashx"><img src="https://www.cmswire.com/-/media/66e905d710224fe8b99fa75fb2197fd8.ashx?mw=320&amp;mh=240" /></a></p>
  99. <p>Emotionally intelligent bots may soon understand how you feel when you talk to them and reply with empathy. Is this the future?</p>
  100. <a href="https://www.cmswire.com/digital-experience/ais-next-big-step-detecting-human-emotion-and-expression/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  101.      <pubDate>Thu, 16 May 2024 08:45:23 -0500</pubDate>
  102.      <link>https://www.cmswire.com/digital-experience/ais-next-big-step-detecting-human-emotion-and-expression/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  104.    </item>
  105.    <item>
  106.      <author>pr@cmswire.com (Rich Hein)</author>
  107.      <category>customer experience</category>
  108.      <category>metrics and analytics</category>
  109.      <category>customer service and support</category>
  110.      <category>ces</category>
  111.      <category>customer satisfaction</category>
  112.      <category>nps</category>
  113.      <category>artificial intelligence</category>
  114.      <category>ai</category>
  115.      <title>Leveraging Analytics to Transform Customer Support</title>
  116.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/cc18387d6f4f4708b3994e3d8c31ebaf.ashx"><img src="https://www.cmswire.com/-/media/cc18387d6f4f4708b3994e3d8c31ebaf.ashx?mw=320&amp;mh=240" /></a></p>
  117. <p>Leverage analytics to enhance customer support strategies and drive greater customer satisfaction.</p>
  118. <a href="https://www.cmswire.com/customer-experience/leveraging-analytics-to-transform-customer-support/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  119.      <pubDate>Wed, 15 May 2024 10:51:01 -0500</pubDate>
  120.      <link>https://www.cmswire.com/customer-experience/leveraging-analytics-to-transform-customer-support/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  122.    </item>
  123.    <item>
  124.      <author>pr@cmswire.com (Duncan Smith)</author>
  125.      <category>digital marketing</category>
  126.      <category>authenticity</category>
  127.      <category>brand marketing</category>
  128.      <category>data analytics</category>
  129.      <category>strategies</category>
  130.      <category>customer understanding</category>
  131.      <title>Are Your Brand Marketing Strategies Outdated?</title>
  132.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/da7002f7648d4a89bcd182e08841f779.ashx"><img src="https://www.cmswire.com/-/media/da7002f7648d4a89bcd182e08841f779.ashx?mw=320&amp;mh=240" /></a></p>
  133. <p>The biggest challenge facing today&apos;s marketers isn&apos;t a lack of creativity – it&apos;s a lack of resources and time to be curious.</p>
  134. <a href="https://www.cmswire.com/digital-marketing/are-your-brand-marketing-strategies-outdated/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  135.      <pubDate>Wed, 15 May 2024 09:46:30 -0500</pubDate>
  136.      <link>https://www.cmswire.com/digital-marketing/are-your-brand-marketing-strategies-outdated/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  138.    </item>
  139.    <item>
  140.      <author>pr@cmswire.com (Jason Ball)</author>
  141.      <category>digital marketing</category>
  142.      <category>brand building</category>
  143.      <category>b2b</category>
  144.      <category>marketing strategies</category>
  145.      <category>business growth</category>
  146.      <title> B2B Marketing Strategies: Today's Playbook Defined</title>
  147.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/6317c55bc11d464f9cf4078034d73b85.ashx"><img src="https://www.cmswire.com/-/media/6317c55bc11d464f9cf4078034d73b85.ashx?mw=320&amp;mh=240" /></a></p>
  148. <p>Faced with a deluge of low-quality noise — buyers have become indifferent and apathetic to marketing content.</p>
  149. <a href="https://www.cmswire.com/digital-marketing/b2b-marketing-strategies-todays-playbook-defined/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  150.      <pubDate>Wed, 15 May 2024 09:20:35 -0500</pubDate>
  151.      <link>https://www.cmswire.com/digital-marketing/b2b-marketing-strategies-todays-playbook-defined/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  153.    </item>
  154.    <item>
  155.      <author>pr@cmswire.com (Rich Hein)</author>
  156.      <category>contact center</category>
  157.      <category>contact centers</category>
  158.      <category>ivr</category>
  159.      <category>chatbots</category>
  160.      <category>customer support and service</category>
  161.      <category>generative ai</category>
  162.      <category>customer experience</category>
  163.      <category>artificial intelligence</category>
  164.      <category>ai</category>
  165.      <category>cmswiretv</category>
  166.      <category>beyond the call</category>
  167.      <title>From Analytics to Action: How Contact Centers Are Getting Smarter</title>
  168.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/f4a0cea2c2324668a93ec37a24008ac4.ashx"><img src="https://www.cmswire.com/-/media/f4a0cea2c2324668a93ec37a24008ac4.ashx?mw=320&amp;mh=240" /></a></p>
  169. <p>Explore the integration of AI and analytics in modernizing contact centers for improved customer interactions.</p>
  170. <a href="https://www.cmswire.com/contact-center/from-analytics-to-action-how-contact-centers-are-getting-smarter/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  171.      <pubDate>Wed, 15 May 2024 08:09:05 -0500</pubDate>
  172.      <link>https://www.cmswire.com/contact-center/from-analytics-to-action-how-contact-centers-are-getting-smarter/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  174.    </item>
  175.    <item>
  176.      <author>pr@cmswire.com (Pierre DeBois)</author>
  177.      <category>digital experience</category>
  178.      <category>google io</category>
  179.      <category>google</category>
  180.      <category>seo</category>
  181.      <category>search engine optimization</category>
  182.      <category>search</category>
  183.      <category>google search</category>
  184.      <category>gemini</category>
  185.      <category>digital marketing</category>
  186.      <title>Google I/O 2024: AI to Redefine the Future of Search</title>
  187.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/4582a8900b524ebeac45a0ea510e886e.ashx"><img src="https://www.cmswire.com/-/media/4582a8900b524ebeac45a0ea510e886e.ashx?mw=320&amp;mh=240" /></a></p>
  188. <p>Insights into Google&apos;s latest AI innovations and their impact on search strategies from I/O 2024.</p>
  189. <a href="https://www.cmswire.com/digital-experience/google-io-2024-ai-to-redefine-the-future-of-search/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  190.      <pubDate>Tue, 14 May 2024 21:28:22 -0500</pubDate>
  191.      <link>https://www.cmswire.com/digital-experience/google-io-2024-ai-to-redefine-the-future-of-search/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  193.    </item>
  194.    <item>
  195.      <author>pr@cmswire.com (Myles Suer)</author>
  196.      <category>customer experience</category>
  197.      <category>mvp</category>
  198.      <category>minimum viable product</category>
  199.      <category>digital marketing</category>
  200.      <title>Minimum Viable Product: The Route to Digital Success</title>
  201.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/f2ff70637ba04568bda5958f27081ca1.ashx"><img src="https://www.cmswire.com/-/media/f2ff70637ba04568bda5958f27081ca1.ashx?mw=320&amp;mh=240" /></a></p>
  202. <p>Master MVP strategies for digital success and superior customer experience.</p>
  203. <a href="https://www.cmswire.com/customer-experience/minimum-viable-product-the-route-to-digital-success/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  204.      <pubDate>Tue, 14 May 2024 09:50:11 -0500</pubDate>
  205.      <link>https://www.cmswire.com/customer-experience/minimum-viable-product-the-route-to-digital-success/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  207.    </item>
  208.    <item>
  209.      <author>pr@cmswire.com (Sam Stern)</author>
  210.      <category>customer experience</category>
  211.      <category>customer loyalty and retention</category>
  212.      <category>cxm</category>
  213.      <category>customer surveys</category>
  214.      <category>customer feedback</category>
  215.      <title>Customer Loyalty Strategies: Why Positive Memories Matter</title>
  216.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/4eef0d8d4a344803939d713e93e2f3fd.ashx"><img src="https://www.cmswire.com/-/media/4eef0d8d4a344803939d713e93e2f3fd.ashx?mw=320&amp;mh=240" /></a></p>
  217. <p>Turn customer memories into lasting loyalty with these effective strategies.</p>
  218. <a href="https://www.cmswire.com/customer-experience/customer-loyalty-strategies-reinforcing-positive-memories-matters/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  219.      <pubDate>Tue, 14 May 2024 09:36:24 -0500</pubDate>
  220.      <link>https://www.cmswire.com/customer-experience/customer-loyalty-strategies-reinforcing-positive-memories-matters/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  222.    </item>
  223.    <item>
  224.      <author>pr@cmswire.com (Alex Kantrowitz)</author>
  225.      <category>digital experience</category>
  226.      <category>large language models</category>
  227.      <category>generative ai</category>
  228.      <category>llms</category>
  229.      <category>artificial intelligence</category>
  230.      <category>ai</category>
  231.      <title>Generative AI Might Be Slamming Right Into a Resource Wall</title>
  232.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/65f07727512d4d7bb630edf1f19e6c15.ashx"><img src="https://www.cmswire.com/-/media/65f07727512d4d7bb630edf1f19e6c15.ashx?mw=320&amp;mh=240" /></a></p>
  233. <p>Throwing more data, compute and energy at the problem may run its course. What’s next?</p>
  234. <a href="https://www.cmswire.com/digital-experience/generative-ai-might-be-slamming-right-into-a-resource-wall/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  235.      <pubDate>Tue, 14 May 2024 08:54:55 -0500</pubDate>
  236.      <link>https://www.cmswire.com/digital-experience/generative-ai-might-be-slamming-right-into-a-resource-wall/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  238.    </item>
  239.    <item>
  240.      <author>pr@cmswire.com (Scott Clark)</author>
  241.      <category>digital marketing</category>
  242.      <category>chatgpt</category>
  243.      <category>openai</category>
  244.      <category>sam altman</category>
  245.      <category>generative ai</category>
  246.      <category>gpt-4o</category>
  247.      <category>artificial intelligence</category>
  248.      <title>OpenAI’s GPT4o: Smarter, Faster — and It Speaks</title>
  249.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/13caf247b35549f6ae8fce3ef902a7f3.ashx"><img src="https://www.cmswire.com/-/media/13caf247b35549f6ae8fce3ef902a7f3.ashx?mw=320&amp;mh=240" /></a></p>
  250. <p>OpenAI&apos;s latest release, GPT4o, introduces a faster, smarter AI assistant with voice and translation capabilities, transforming digital conversations.</p>
  251. <a href="https://www.cmswire.com/digital-marketing/openais-gpt4o-smarter-faster-and-it-speaks/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  252.      <pubDate>Mon, 13 May 2024 16:02:33 -0500</pubDate>
  253.      <link>https://www.cmswire.com/digital-marketing/openais-gpt4o-smarter-faster-and-it-speaks/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  255.    </item>
  256.    <item>
  257.      <author>pr@cmswire.com (Scott Clark)</author>
  258.      <category>digital experience</category>
  259.      <category>innovation</category>
  260.      <category>ethics</category>
  261.      <category>ai ethics</category>
  262.      <category>data privacy and security</category>
  263.      <category>ai bias</category>
  264.      <category>artificial intelligence</category>
  265.      <category>ai</category>
  266.      <title>AI and Ethics: Navigating the New Frontier</title>
  267.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/40e9517a99c7483586b949fd592eae31.ashx"><img src="https://www.cmswire.com/-/media/40e9517a99c7483586b949fd592eae31.ashx?mw=320&amp;mh=240" /></a></p>
  268. <p>Businesses must maintain a balance between using AI to drive innovation and adhering to ethical standards that safeguard consumer rights and societal norms.</p>
  269. <a href="https://www.cmswire.com/digital-experience/ai-and-ethics-navigating-the-new-frontier/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  270.      <pubDate>Mon, 13 May 2024 10:54:18 -0500</pubDate>
  271.      <link>https://www.cmswire.com/digital-experience/ai-and-ethics-navigating-the-new-frontier/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
  272.      <guid isPermaLink="false">f2f1df51-b173-4c28-8bfe-41205262a04e</guid>
  273.    </item>
  274.    <item>
  275.      <author>pr@cmswire.com (Nishant Patel)</author>
  276.      <category>customer experience</category>
  277.      <category>customer loyalty and retention</category>
  278.      <category>cxm</category>
  279.      <category>customer success</category>
  280.      <category>collaboration</category>
  281.      <title>How Tech and Customer Success Teams Can Help Each Other</title>
  282.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/f36d6500c4924d94a6fc6586d41a23fa.ashx"><img src="https://www.cmswire.com/-/media/f36d6500c4924d94a6fc6586d41a23fa.ashx?mw=320&amp;mh=240" /></a></p>
  283. <p>It’s up to the leaders to set the stage for cross-team learning to tear down silos.</p>
  284. <a href="https://www.cmswire.com/customer-experience/how-tech-and-customer-success-teams-can-help-each-other/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  285.      <pubDate>Mon, 13 May 2024 10:17:12 -0500</pubDate>
  286.      <link>https://www.cmswire.com/customer-experience/how-tech-and-customer-success-teams-can-help-each-other/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  288.    </item>
  289.    <item>
  290.      <author>pr@cmswire.com (Scott Sachs)</author>
  291.      <category>contact center</category>
  292.      <category>customer service and support</category>
  293.      <category>ivr</category>
  294.      <category>contact center agents</category>
  295.      <category>interactive voice responses</category>
  296.      <category>artificial inteligence</category>
  297.      <category>customer experience</category>
  298.      <category>ai</category>
  299.      <title>AI in Contact Centers: Leveraging Lessons From the Past</title>
  300.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/4af6def8038c454d98dfaafaeaa9668d.ashx"><img src="https://www.cmswire.com/-/media/4af6def8038c454d98dfaafaeaa9668d.ashx?mw=320&amp;mh=240" /></a></p>
  301. <p>See how AI is reshaping customer interactions and agent efficiency in modern contact centers.</p>
  302. <a href="https://www.cmswire.com/contact-center/ai-in-contact-centers-leveraging-lessons-from-the-past/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  303.      <pubDate>Mon, 13 May 2024 09:33:15 -0500</pubDate>
  304.      <link>https://www.cmswire.com/contact-center/ai-in-contact-centers-leveraging-lessons-from-the-past/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  306.    </item>
  307.    <item>
  308.      <author>pr@cmswire.com (Michelle Hawley)</author>
  309.      <category>ecommerce</category>
  310.      <category>digital experience</category>
  311.      <category>dxm</category>
  312.      <category>ecommerce certifications</category>
  313.      <category>customer experience</category>
  314.      <title>The 9 Best Ecommerce Certifications and Courses in 2024</title>
  315.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/d4a4f1fde7da464e9e42c3cb6e6e3d0d.ashx"><img src="https://www.cmswire.com/-/media/d4a4f1fde7da464e9e42c3cb6e6e3d0d.ashx?mw=320&amp;mh=240" /></a></p>
  316. <p>Discover the top ecommerce certifications and courses in 2024. Gain skills, stand out and advance your career.</p>
  317. <a href="https://www.cmswire.com/ecommerce/the-9-best-ecommerce-certifications-and-courses/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  318.      <pubDate>Mon, 13 May 2024 09:07:03 -0500</pubDate>
  319.      <link>https://www.cmswire.com/ecommerce/the-9-best-ecommerce-certifications-and-courses/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  321.    </item>
  322.    <item>
  323.      <author>pr@cmswire.com (Michelle Hawley)</author>
  324.      <category>digital marketing</category>
  325.      <category>dxm</category>
  326.      <category>advertising</category>
  327.      <category>apple</category>
  328.      <category>social media</category>
  329.      <category>cultural alignment</category>
  330.      <title>Apple’s ‘Crush’ Ad Controversy: Insights Into the Power of Public Opinion</title>
  331.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/1e16d31d4adf4b4491c3cdb47c317dfb.ashx"><img src="https://www.cmswire.com/-/media/1e16d31d4adf4b4491c3cdb47c317dfb.ashx?mw=320&amp;mh=240" /></a></p>
  332. <p>Get the inside scoop on the Apple “Crush” ad controversy, and the importance of empathy and cultural awareness in brand messaging.</p>
  333. <a href="https://www.cmswire.com/digital-marketing/apples-crush-ad-controversy-insights-into-the-power-of-public-opinion/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  334.      <pubDate>Fri, 10 May 2024 12:14:42 -0500</pubDate>
  335.      <link>https://www.cmswire.com/digital-marketing/apples-crush-ad-controversy-insights-into-the-power-of-public-opinion/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  337.    </item>
  338.    <item>
  339.      <author>pr@cmswire.com (Rhoan Morgan)</author>
  340.      <category>digital marketing</category>
  341.      <category>email marketing</category>
  342.      <category>b2b marketing</category>
  343.      <category>marketing analytics</category>
  344.      <category>marketing strategies</category>
  345.      <category>marketing automation</category>
  346.      <category>automation</category>
  347.      <title>5 Refreshes to Boost Creative B2B Marketing Strategies</title>
  348.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/a9e56166ac2e45ab8e51462010f56ec8.ashx"><img src="https://www.cmswire.com/-/media/a9e56166ac2e45ab8e51462010f56ec8.ashx?mw=320&amp;mh=240" /></a></p>
  349. <p>By going all-in on automation and data to move faster, marketers lose touch with the inherent value of creativity for building audience connections.</p>
  350. <a href="https://www.cmswire.com/digital-marketing/5-refreshes-to-boost-creative-b2b-marketing-strategies/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  351.      <pubDate>Fri, 10 May 2024 10:41:48 -0500</pubDate>
  352.      <link>https://www.cmswire.com/digital-marketing/5-refreshes-to-boost-creative-b2b-marketing-strategies/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  354.    </item>
  355.    <item>
  356.      <author>pr@cmswire.com (Brian Klais)</author>
  357.      <category>digital marketing</category>
  358.      <category>user experience</category>
  359.      <category>transparency</category>
  360.      <category>mobile design</category>
  361.      <category>ux design</category>
  362.      <category>ux</category>
  363.      <category>data privacy and security</category>
  364.      <category>marketing</category>
  365.      <title>Not Your Parents’ Mobile UX Design Strategy</title>
  366.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/25227c5228dd48f4b4caa9a5f94d4ef1.ashx"><img src="https://www.cmswire.com/-/media/25227c5228dd48f4b4caa9a5f94d4ef1.ashx?mw=320&amp;mh=240" /></a></p>
  367. <p>The mobile UX strategies of yesterday are simply inadequate for today&apos;s digital environment.</p>
  368. <a href="https://www.cmswire.com/digital-marketing/not-your-parents-mobile-ux-design-strategy/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  369.      <pubDate>Fri, 10 May 2024 09:39:59 -0500</pubDate>
  370.      <link>https://www.cmswire.com/digital-marketing/not-your-parents-mobile-ux-design-strategy/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  372.    </item>
  373.    <item>
  374.      <author>pr@cmswire.com (Scott Clark)</author>
  375.      <category>digital marketing</category>
  376.      <category>dxm</category>
  377.      <category>digital advertising</category>
  378.      <category>digital media</category>
  379.      <category>content</category>
  380.      <category>print media</category>
  381.      <category>marketing</category>
  382.      <title>Does the Death of Print Equal a Resurgence in Digital Advertising?</title>
  383.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/d2f908c780a847e6b5f3f016c4d83722.ashx"><img src="https://www.cmswire.com/-/media/d2f908c780a847e6b5f3f016c4d83722.ashx?mw=320&amp;mh=240" /></a></p>
  384. <p>While the decline of print media may seem like a loss for traditional forms of advertising, it represents an opportunity for digital advertising to flourish.</p>
  385. <a href="https://www.cmswire.com/digital-marketing/does-the-death-of-print-equal-a-resurgence-in-digital-advertising/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  386.      <pubDate>Fri, 10 May 2024 09:21:10 -0500</pubDate>
  387.      <link>https://www.cmswire.com/digital-marketing/does-the-death-of-print-equal-a-resurgence-in-digital-advertising/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  389.    </item>
  390.    <item>
  391.      <author>pr@cmswire.com (Lesley Harrison )</author>
  392.      <category>customer experience</category>
  393.      <category>metrics and analytics</category>
  394.      <category>customer service and support</category>
  395.      <category>outbound marketing</category>
  396.      <category>inbound marketing</category>
  397.      <category>contact center</category>
  398.      <category>call center metrics</category>
  399.      <category>digital workplace</category>
  400.      <category>automation</category>
  401.      <title>What Is a Call Center? How They Work </title>
  402.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/7677e37d63004d74b6d9b96564a57bc9.ashx"><img src="https://www.cmswire.com/-/media/7677e37d63004d74b6d9b96564a57bc9.ashx?mw=320&amp;mh=240" /></a></p>
  403. <p>A call center, or contact center, is an office that handles calls, emails, chat or other contact methods to help customers. Learn how they work.</p>
  404. <a href="https://www.cmswire.com/customer-experience/what-is-a-call-center-a-detailed-guide/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  405.      <pubDate>Thu, 09 May 2024 10:25:00 -0500</pubDate>
  406.      <link>https://www.cmswire.com/customer-experience/what-is-a-call-center-a-detailed-guide/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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  408.    </item>
  409.    <item>
  410.      <author>pr@cmswire.com (Jono Luk)</author>
  411.      <category>digital experience</category>
  412.      <category>generative ai</category>
  413.      <category>artificial intelligence</category>
  414.      <category>ai</category>
  415.      <title>Effective AI Implementation Starts Here </title>
  416.      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/9bde324560e6456d807c181f71776a90.ashx"><img src="https://www.cmswire.com/-/media/9bde324560e6456d807c181f71776a90.ashx?mw=320&amp;mh=240" /></a></p>
  417. <p>Generative AI outcomes are only as good as the data provided.</p>
  418. <a href="https://www.cmswire.com/digital-experience/effective-ai-implementation-starts-here/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
  419.      <pubDate>Thu, 09 May 2024 09:04:56 -0500</pubDate>
  420.      <link>https://www.cmswire.com/digital-experience/effective-ai-implementation-starts-here/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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