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  1. <?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-828257581895442284</id><updated>2024-10-06T21:37:22.044-07:00</updated><category term="#blog"/><category term="#marketing"/><category term="#ambulatorycare"/><category term="#bestof"/><category term="#brandstrategy"/><category term="#covid19"/><category term="#doctor"/><category term="#endemic"/><category term="#engagememt"/><category term="#experience"/><category term="#hcmktg"/><category term="#healthcare"/><category term="#hospital"/><category term="#hospitaloperations"/><category term="#hospitials"/><category term="#hosptials"/><category term="#leadership"/><category term="#linkedinforcreators"/><category term="#medicare"/><category term="#newnormal"/><category term="#outpatient"/><category term="#patient"/><category term="#patientchoice"/><category term="#patientexperience"/><category term="#patients"/><category term="#providers"/><category term="#strategy"/><category term="#vendors"/><category term="blog"/><title type='text'>health care </title><subtitle type='html'></subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='https://healthcarelty.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/828257581895442284/posts/default'/><link rel='alternate' type='text/html' href='https://healthcarelty.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Ashique</name><uri>http://www.blogger.com/profile/01776900758529804135</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>3</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-828257581895442284.post-5668863804857502471</id><published>2021-12-19T09:35:00.000-08:00</published><updated>2022-04-14T01:00:54.909-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="#bestof"/><category scheme="http://www.blogger.com/atom/ns#" term="#engagememt"/><category scheme="http://www.blogger.com/atom/ns#" term="#experience"/><category scheme="http://www.blogger.com/atom/ns#" term="#healthcare"/><category scheme="http://www.blogger.com/atom/ns#" term="#hospitials"/><category scheme="http://www.blogger.com/atom/ns#" term="#leadership"/><category scheme="http://www.blogger.com/atom/ns#" term="#marketing"/><category scheme="http://www.blogger.com/atom/ns#" term="#patients"/><category scheme="http://www.blogger.com/atom/ns#" term="#providers"/><category scheme="http://www.blogger.com/atom/ns#" term="#vendors"/><category scheme="http://www.blogger.com/atom/ns#" term="blog"/><title type='text'>the Most Read Healthcare Business &amp;amp; Marketing Insights Posted in 2021 </title><content type='html'>&lt;table align=&quot;center&quot; cellpadding=&quot;0&quot; cellspacing=&quot;0&quot; class=&quot;tr-caption-container&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/a/AVvXsEhTW09XqQ9Rw4OxZUe9vkfV2LC22qKXj2C1SX1zOEJ90jun2blrV8NT5Q8oKY7KCai1-yOV1aEsqGdXMSFx9ylhdXv8vxV0mUuocZYba6_VphhRKdOFaYZ3Xks7tVax9oqPXj1VbxL25JZUuLD9Uk2Xj5o9SopVwhoiknlFcK4v98QA-VEdhNzjkV6U=s1920&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1440&quot; data-original-width=&quot;1920&quot; height=&quot;300&quot; src=&quot;https://blogger.googleusercontent.com/img/a/AVvXsEhTW09XqQ9Rw4OxZUe9vkfV2LC22qKXj2C1SX1zOEJ90jun2blrV8NT5Q8oKY7KCai1-yOV1aEsqGdXMSFx9ylhdXv8vxV0mUuocZYba6_VphhRKdOFaYZ3Xks7tVax9oqPXj1VbxL25JZUuLD9Uk2Xj5o9SopVwhoiknlFcK4v98QA-VEdhNzjkV6U=w400-h300&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class=&quot;tr-caption&quot; style=&quot;text-align: center;&quot;&gt;Image by Kristin Riemer from Pixabay&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;p&gt;Where did 2021 go? It was a challenging year for providers with changes in reimbursement, a pandemic that continues unabated, innovations in care delivery away from the hospital, innovative new competitors, and significant declines in revenues. I am glad that it’s ending. I will not go into the litany of good and adverse events for 2021. The news organizations and others will all do their year-in-review pieces. It should be interesting to see what they choose to publish or broadcast.&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;It was a good year from a blog writer’s perspective. I had what seemed to be a never-ending flow of topics. I di start a new feature in some of the posts called “Lessons from the Field,” which were well received. Topics ranged from characteristics of success for mid-sized healthcare vendors, leadership, and operations to new ways to look at markets.&amp;nbsp; &lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;&lt;table align=&quot;center&quot; cellpadding=&quot;0&quot; cellspacing=&quot;0&quot; class=&quot;tr-caption-container&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/a/AVvXsEjTu7N1DgLxA1X6RgUMn0DdV21V_I5Zi2gZU8lGNjekKMDlRuIelF6G2CJ1MQqbvRaHcc8q-tFtJOnOUib0IH9n7HguOnK11YWuHcChjuZ3RqXb5Ao0cSW2sCcG_3ydf0evy0aMlGpHjv_XVuL7nkzDqP5xXknAWyp8XXpEveeEY2X_QOuwZ_F7g5jQ=s1920&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1280&quot; data-original-width=&quot;1920&quot; height=&quot;266&quot; src=&quot;https://blogger.googleusercontent.com/img/a/AVvXsEjTu7N1DgLxA1X6RgUMn0DdV21V_I5Zi2gZU8lGNjekKMDlRuIelF6G2CJ1MQqbvRaHcc8q-tFtJOnOUib0IH9n7HguOnK11YWuHcChjuZ3RqXb5Ao0cSW2sCcG_3ydf0evy0aMlGpHjv_XVuL7nkzDqP5xXknAWyp8XXpEveeEY2X_QOuwZ_F7g5jQ=w400-h266&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class=&quot;tr-caption&quot; style=&quot;text-align: center;&quot;&gt;Image by Alexas Fotos from Pixabay&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;p class=&quot;MsoNormal&quot;&gt;I am thankful and appreciative of you for taking the time to spend it with me from your day. In 2021, 241,000 readers spent time on one or more of my posts at the time of this post. My readers came from over 52 nations, with the United States being number one in readership, followed by Germany, Australia, France, Canada, Japan, Italy, Sweden, India, Ukraine, and the United Kingdom, to name a few. I am honored and humbled at the same time by your precious gift of time spent reading.&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;i&gt;I am writing the “best of” as my last post on the Healthcare Business &amp;amp; Marketing Insights blog for 2021. Writing another blog, &lt;/i&gt;&lt;i&gt;Perceptions, Observations, &amp;amp; Musings of an Old Man&lt;/i&gt;&lt;i&gt;, presents multiple interesting weekly topics and content production challenges. It’s time for me to take a step back, rest, relax and recharge for writing in 2022.&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;Here are the twenty-five most-read posts from Healthcare Business &amp;amp; Marketing Insights in 2021 by readership without further ado. Post titles are linked to the content for your convenience. The total number of times the post was read through this post date is listed.&amp;nbsp;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;i&gt;1. “&lt;/i&gt;&lt;b&gt;&lt;a href=&quot;http://blogili.com&quot; target=&quot;_blank&quot;&gt;Lessons from the Field&lt;/a&gt;&lt;/b&gt;&lt;i&gt;: Ten Tips for Healthcare Vendor Sales to Use LinkedIn Proficiently” – 6,568 &lt;/i&gt;&lt;br /&gt;&lt;i&gt;2. “COVID-19, Patients, &amp;amp; Leveraging Digital Healthcare - 10 Steps for Marketing” – 5,164 &lt;/i&gt;&lt;br /&gt;&lt;i&gt;3. “Creating a Patient Buyer Journey Map for Post COVID-19, Five Key Elements” -4,491 &lt;/i&gt;&lt;br /&gt;&lt;i&gt;4. “When Patients Begin Searching for Hospital Price Information, what is Your Response?” – 4,198 &lt;/i&gt;&lt;br /&gt;&lt;i&gt;5. “Lessons from the Field - 10 Deadly Sins Stopping Midsized Healthcare Vendor Growth” - 4,178&lt;/i&gt;&lt;br /&gt;&lt;i&gt;6. “Healthcare Vendor Center of Excellence, what is Old is New- Eleven Strategies for Impact” – 4,056&lt;/i&gt;&lt;br /&gt;&lt;i&gt;7. “Lessons from the Field - 10 Deadly Sins Stopping Midsized Healthcare Vendor Growth- Part 2” – 4,014&lt;/i&gt;&lt;br /&gt;&lt;i&gt;8. “Vendor Growth Strategy- Adding Hashtags to Content for Memorable Social Selling” – 3,969&lt;/i&gt;&lt;br /&gt;&lt;i&gt;9. “Using the COVID-19 “New Normal” for Patient Experience Marketing” – 3,950&lt;/i&gt;&lt;br /&gt;&lt;i&gt;10. “Lessons from the Field – Leadership Characteristics Needed to Grow Midsized Healthcare Vendors” – 3,862&lt;/i&gt;&lt;br /&gt;&lt;i&gt;11. “How Agile is the Hospital’s Marketing Budget in 2021 for Meeting a Crisis?” – 3,852&lt;/i&gt;&lt;br /&gt;&lt;i&gt;12. “Eight Strategic Imperatives for Hospital Marketers in 2021” – 3,836&lt;/i&gt;&lt;br /&gt;&lt;i&gt;13. “Lessons from the Field – Five Ways Artificial Intelligence Will Change Provider &amp;amp; Vendor Marketing” – 3,844&lt;/i&gt;&lt;br /&gt;&lt;i&gt;14. “Words Matter- How Does Your Hospital Content Speak to and Motivate the Patient?” – 3,401&lt;/i&gt;&lt;br /&gt;&lt;i&gt;15. “Patient Engagement Emails - 10 Effective Design Considerations to Engage Patients” – 3, 067&lt;/i&gt;&lt;br /&gt;&lt;i&gt;16. “Does Your Hospital Marketing Experience for the Patient Measure Up?” – 2,910&lt;/i&gt;&lt;br /&gt;&lt;i&gt;17. “Lessons from the Field - How do You Use the Power of Thank You in Patient Experience?” – 2,773&lt;/i&gt;&lt;br /&gt;&lt;i&gt;18. “Lessons from the Field – 3 Why Questions for Clarifying Healthcare Provider &amp;amp; Vendor Business Decisions” - 2,751&lt;/i&gt;&lt;br /&gt;&lt;i&gt;19. “Lessons from the Field – We’re Patient-Focused, But……” - 2,543&lt;/i&gt;&lt;br /&gt;&lt;i&gt;20. “Lessons from the Field – What is the Hospital Brand? A Test to Answer.” – 2,506&lt;/i&gt;&lt;br /&gt;&lt;i&gt;21. “Lessons from the Field – Why Clarifying the Hospital Brand Promise is Mission Critical “– 2,497&lt;/i&gt;&lt;br /&gt;&lt;i&gt;22. “Lessons from the Field – Nine Learnings on Physician and Patient Engagement in Specialty Pharmacy” - 2,492&lt;/i&gt;&lt;br /&gt;&lt;i&gt;23. “COVID-19 Wave Four- The Hospitals Role in Vaccinating the Unvaccinated – 9 Strategies” – 2,359&lt;/i&gt;&lt;br /&gt;&lt;i&gt;24. “Lessons from the Field – When the Patient Experience Fails the Brand Promise” - 2,333&lt;/i&gt;&lt;br /&gt;25.   “Provider &amp;amp; Vendor Word of Mouth Marketing, Four Strategies to Energize the Channel” – 2,19&lt;i style=&quot;text-indent: -0.25in;&quot;&gt;5&lt;/i&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;I had to cut the post list off at some point. The twenty-five most-read posts seemed like a nice arbitrary cut-off since I post weekly. Promotion of all content posted in 2021 continues weekly, so the number of viewers will change at the year’s end.&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;&lt;table align=&quot;center&quot; cellpadding=&quot;0&quot; cellspacing=&quot;0&quot; class=&quot;tr-caption-container&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/a/AVvXsEgS2i0T0BdvzupbDIzzkoMInyXQH9d-n1Jg40g-QEj2zjPXfY87ABI65s2DWfHGowA2Ss4cH_Qj7V3ENFTROlgniV3CEEE7C7XWMLP55a5wt6bOTh58TUTo_KSt_KTjnEY0ml7-A_gMbDA9BiU3nLzWTSJoX_EeFgFj30QlhXFXAH39kr42MjGI7XSh=s1920&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1275&quot; data-original-width=&quot;1920&quot; height=&quot;266&quot; src=&quot;https://blogger.googleusercontent.com/img/a/AVvXsEgS2i0T0BdvzupbDIzzkoMInyXQH9d-n1Jg40g-QEj2zjPXfY87ABI65s2DWfHGowA2Ss4cH_Qj7V3ENFTROlgniV3CEEE7C7XWMLP55a5wt6bOTh58TUTo_KSt_KTjnEY0ml7-A_gMbDA9BiU3nLzWTSJoX_EeFgFj30QlhXFXAH39kr42MjGI7XSh=w400-h266&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class=&quot;tr-caption&quot; style=&quot;text-align: center;&quot;&gt;Image by Jenny Nguyen from Pixabay&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;p class=&quot;MsoNormal&quot;&gt;Happy Holidays from my family and me to you. Best wishes for a safe, healthy, prosperous, and enjoyable 2022.&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;i&gt;Thank you for giving me the most precious gift of your time and reading Healthcare Business &amp;amp; Marketing Insights. Please consider sharing.&lt;/i&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;i&gt;Michael is a healthcare business, marketing, communications strategist, and thought leader.&amp;nbsp;As an &lt;a name=&quot;_Hlk87937758&quot;&gt;internationally followed healthcare strategy blogger, his blog, Healthcare Business &amp;amp; Marketing Matters, is read in&amp;nbsp;52 countries and ranked No. 3 on &lt;/a&gt;&lt;/i&gt;&lt;i&gt;100 Top Healthcare Marketing Blogs &amp;amp; Websites&lt;/i&gt;&lt;i&gt;&amp;nbsp;to follow by Feedspot.com. Michael is a Life Fellow American College of Healthcare Executives.&amp;nbsp; For inquiries regarding strategic consulting engagements, you can email me at michal.&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;i&gt;You can connect with me on &lt;/i&gt;&lt;i&gt;Twitter&lt;/i&gt;&lt;i&gt;, &lt;/i&gt;&lt;i&gt;LinkedIn&lt;/i&gt;&lt;i&gt;, &lt;/i&gt;&lt;i&gt;Facebook&lt;/i&gt;&lt;i&gt;, &lt;/i&gt;&lt;i&gt;Tumblr&lt;/i&gt;&lt;i&gt;, &lt;/i&gt;&lt;i&gt;Instagram&lt;/i&gt;&lt;i&gt;, &lt;/i&gt;&lt;i&gt;Pinterest&lt;/i&gt;&lt;i&gt;, and &lt;/i&gt;&lt;i&gt;TikTok&lt;/i&gt;&lt;span class=&quot;MsoHyperlink&quot;&gt;&lt;i&gt;.&lt;/i&gt;&lt;/span&gt;&lt;i&gt;Use 815-351-0671 to call directly or message me on &lt;/i&gt;&lt;i&gt;WhatsApp&lt;/i&gt;&lt;i&gt; or &lt;/i&gt;&lt;i&gt;Telegram&lt;/i&gt;&lt;i&gt; for safe and secure end-to-end message encryption. Video conferencing is available via &lt;/i&gt;&lt;i&gt;Zoom&lt;/i&gt;&lt;i&gt; and &lt;span class=&quot;MsoHyperlink&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/i&gt;&lt;i&gt;Skype&lt;/i&gt;&lt;span class=&quot;MsoHyperlink&quot;&gt;&lt;i&gt;; please use live:&lt;/i&gt;&lt;/span&gt;&lt;i&gt; michael0753_2.&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;i&gt;Signup for the e-newsletter Healthcare Business &amp;amp; Marketing Daily and have the latest healthcare marketing and business news for providers and vendors delivered right to your mailbox. Add your email address in the signup in the blog sidebar. You will not receive general or specific marketing emails.&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot; style=&quot;background: white; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: 328.5pt; vertical-align: baseline;&quot;&gt;&lt;i&gt;Join&lt;/i&gt;&lt;a href=&quot;https://panfinance.net&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;b&gt;&lt;span style=&quot;border: 1pt none windowtext; color: #002060; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0in; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; padding: 0in;&quot;&gt;Healthcare Marketing Leaders For Change&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;b&gt;&lt;i&gt;, &lt;/i&gt;&lt;/b&gt;&lt;i&gt;a LinkedIn Professional Group, for more topics and thought-leading discussions.&lt;/i&gt;&lt;i&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;i&gt;Opinions expressed are my own.&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='https://healthcarelty.blogspot.com/feeds/5668863804857502471/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://healthcarelty.blogspot.com/2021/12/2021-in-review-most-read-healthcare.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/828257581895442284/posts/default/5668863804857502471'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/828257581895442284/posts/default/5668863804857502471'/><link rel='alternate' type='text/html' href='https://healthcarelty.blogspot.com/2021/12/2021-in-review-most-read-healthcare.html' title='the Most Read Healthcare Business &amp;amp; Marketing Insights Posted in 2021 '/><author><name>Ashique</name><uri>http://www.blogger.com/profile/01776900758529804135</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/a/AVvXsEhTW09XqQ9Rw4OxZUe9vkfV2LC22qKXj2C1SX1zOEJ90jun2blrV8NT5Q8oKY7KCai1-yOV1aEsqGdXMSFx9ylhdXv8vxV0mUuocZYba6_VphhRKdOFaYZ3Xks7tVax9oqPXj1VbxL25JZUuLD9Uk2Xj5o9SopVwhoiknlFcK4v98QA-VEdhNzjkV6U=s72-w400-h300-c" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-828257581895442284.post-8326660939283989770</id><published>2021-12-14T08:07:00.000-08:00</published><updated>2022-03-26T04:04:26.044-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="#ambulatorycare"/><category scheme="http://www.blogger.com/atom/ns#" term="#blog"/><category scheme="http://www.blogger.com/atom/ns#" term="#brandstrategy"/><category scheme="http://www.blogger.com/atom/ns#" term="#doctor"/><category scheme="http://www.blogger.com/atom/ns#" term="#hcmktg"/><category scheme="http://www.blogger.com/atom/ns#" term="#hospital"/><category scheme="http://www.blogger.com/atom/ns#" term="#linkedinforcreators"/><category scheme="http://www.blogger.com/atom/ns#" term="#medicare"/><category scheme="http://www.blogger.com/atom/ns#" term="#outpatient"/><category scheme="http://www.blogger.com/atom/ns#" term="#patient"/><title type='text'>Lessons from the Field: What is the Hospital Ambulatory Strategy and Branding? </title><content type='html'>&lt;table align=&quot;center&quot; cellpadding=&quot;0&quot; cellspacing=&quot;0&quot; class=&quot;tr-caption-container&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/a/AVvXsEjwYHjt7HFGN7-sVECKzGqXD_lilvOPMkbpG3-4FSHhnrSQGarn3Zg7cQcVqTdLzW9aaIu09vKa26X9R_hLhAwDzh4xdwXTQZ6Tuz0NZhurVTZ4xxeEXoY36_5wRNENmFb0qXmaF3ibaJwX2TFhgHVop5pZosdxciA8XL7pLFCRRT7hIlhLxgkXk3l6=s1920&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1289&quot; data-original-width=&quot;1920&quot; height=&quot;430&quot; src=&quot;https://blogger.googleusercontent.com/img/a/AVvXsEjwYHjt7HFGN7-sVECKzGqXD_lilvOPMkbpG3-4FSHhnrSQGarn3Zg7cQcVqTdLzW9aaIu09vKa26X9R_hLhAwDzh4xdwXTQZ6Tuz0NZhurVTZ4xxeEXoY36_5wRNENmFb0qXmaF3ibaJwX2TFhgHVop5pZosdxciA8XL7pLFCRRT7hIlhLxgkXk3l6=w640-h430&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class=&quot;tr-caption&quot; style=&quot;text-align: center;&quot;&gt;Image by Pattie O&#39;Loughlin from Pixabay.&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;p&gt;My primary care physician ordered a couple of tests and left me the option to choose the location. Near me was a free-standing hospital system-based ambulatory care center. &amp;nbsp;&amp;nbsp;When I called the central scheduling department of the health system in question, I asked if the center near me did those tests. I scheduled one of the tests because of some pretest requirements and the other test nearly immediately as diagnostic radiology was available on a walk-in basis.&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;Now, understand that I drive by this ambulatory medical center regularly and never had a clue that all this and more was available. In all honesty, I didn’t pay that much attention to the marketing either, as it focused on providing senior physician services that I did not need or have any interest in.&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;i&gt;Why did the system place ‘senior” in the name?&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;When you put “senior” in the name, which is biased age-based segmentation and marketing, you automatically define the center’s perceptions to a significant portion of the area’s population. Who wants to go to a “senior medical center” for ambulatory medical services from a patient standpoint?&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt; &lt;table align=&quot;center&quot; cellpadding=&quot;0&quot; cellspacing=&quot;0&quot; class=&quot;tr-caption-container&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/a/AVvXsEhjUDSwO7ROTFg-v8A4M5UcvhFVD1OvUTYkv2BsErj3EfqLXsWuogClZSffKouf_qBSJmt-Qkw1bvKI7i5RdjqIVfoz3TEmO7r3h3JFiIFqC49y0bCJ6-CPW3O-GUoZJI7LD0IS1pvwNm6X7IvuJhrYi0FlWM6i5X1ZDajRDut4bsJHzrA0QeUbNTbB=s1920&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1280&quot; data-original-width=&quot;1920&quot; height=&quot;266&quot; src=&quot;https://blogger.googleusercontent.com/img/a/AVvXsEhjUDSwO7ROTFg-v8A4M5UcvhFVD1OvUTYkv2BsErj3EfqLXsWuogClZSffKouf_qBSJmt-Qkw1bvKI7i5RdjqIVfoz3TEmO7r3h3JFiIFqC49y0bCJ6-CPW3O-GUoZJI7LD0IS1pvwNm6X7IvuJhrYi0FlWM6i5X1ZDajRDut4bsJHzrA0QeUbNTbB=w400-h266&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class=&quot;tr-caption&quot; style=&quot;text-align: center;&quot;&gt;Image by Sarcifilippo from Pixabay&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;p class=&quot;MsoNormal&quot;&gt;Now part of me understands why the health system did this as there are two sizable retirement communities in the area. The head-scratcher is that those “senior” individuals already have a long-term well established primary care relationship and may be unwilling to change primary care physicians. It is also a head-scratcher for why the health system would go head-to-head and compete with their admitting physicians in the community. Those “new targeted patients” already use the health systems area hospitals as two hospitals serve the area.&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;i&gt;It may come down to the question of what are your ambulatory brand, location, and naming strategy?&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;At a fundamental level, have you considered your overall ambulatory center branding strategy or just dusted off an old branding and marketing plan, updating where necessary? &lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;&lt;table align=&quot;center&quot; cellpadding=&quot;0&quot; cellspacing=&quot;0&quot; class=&quot;tr-caption-container&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/a/AVvXsEhDpO-hGzdqZTi4EZLjVgl2Qts0jjGiMIfD56aVQpN2NWplI4WhRAVdeSCitjznIYpDcsmPgRehINmO9uN1-Q2NQ0p5FqYXDReZZLDHEBpdAH1LKCSy8fCgjML8NlVOYfRrS0r9M_cSEa1E7PGmLYfIBNdHOZkvi0pI87PtCb5xlrQb0jWte7je4F5A=s1920&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1920&quot; data-original-width=&quot;1920&quot; height=&quot;320&quot; src=&quot;https://blogger.googleusercontent.com/img/a/AVvXsEhDpO-hGzdqZTi4EZLjVgl2Qts0jjGiMIfD56aVQpN2NWplI4WhRAVdeSCitjznIYpDcsmPgRehINmO9uN1-Q2NQ0p5FqYXDReZZLDHEBpdAH1LKCSy8fCgjML8NlVOYfRrS0r9M_cSEa1E7PGmLYfIBNdHOZkvi0pI87PtCb5xlrQb0jWte7je4F5A=w320-h320&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class=&quot;tr-caption&quot; style=&quot;text-align: center;&quot;&gt;Image by Peggy und&amp;nbsp; Marco Lackmann-Anke from Pixabay.&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;br /&gt;&lt;p class=&quot;MsoNormal&quot;&gt;Planning, executing, and marketing a tree-standing ambulatory medical center is more than owning a piece of land, sticking some pins in a map, and making assumptions based on an area’s demographics.&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;It is retail-based medicine, not hospital-based medicine. That means the rules of thumb are different.&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;b&gt;&lt;i&gt;Rules of thumb.&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/b&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;From my experience in ambulatory care center planning and marketing, I learned several rules of thumb for locating, branding, and marketing a patient-centered, hospital-based ambulatory facility.&amp;nbsp;&lt;/p&gt;&lt;i&gt;&lt;b&gt;1.       Never to put a hospital-based ambulatory center in an area where I had admitting physicians to not compete with them.&lt;br /&gt;2.       Always place a dental practice in the center to drive foot traffic.&lt;br /&gt;3.       Have essential diagnostic radiology and lab services for primary care referral to drive foot traffic.&lt;br /&gt;4.       In naming, never use the words “senior medical center.”  It fosters an inappropriate age bias and a baseless perception that you only provide care for “older people.”&lt;br /&gt;5.       Build out the primary care physician services carefully as not to compete with your admitting physicians in the area, first adding specialist capabilities over time.&lt;br /&gt;6.       If the hospital or health system has purchased a practice, relocate that practice to the center.&lt;br /&gt;7.       Please work with the admitting physicians in the area to refer their patients to the center for more convenient and accessible testing.&lt;/b&gt;&lt;/i&gt; &lt;p class=&quot;MsoNormal&quot;&gt;After all, if the hospital doesn’t clearly understand the ambulatory brand strategy, how can one expect the market to know? &lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;i&gt;Michael is a healthcare business, marketing, communications strategist, and thought leader.&amp;nbsp;As an &lt;a name=&quot;_Hlk87937758&quot;&gt;internationally followed healthcare strategy blogger, his blog, Healthcare Business &amp;amp; Marketing Matters, is read in&amp;nbsp;52 countries and ranked No. 3 on &lt;/a&gt;&lt;/i&gt;&lt;i&gt;100 Top Healthcare Marketing Blogs &amp;amp; Websites&lt;/i&gt;&lt;i&gt;&amp;nbsp;to follow by Feedspot.com. Michael is a Life Fellow American College of Healthcare Executives.&amp;nbsp; For inquiries regarding strategic consulting engagements, you can email me at michael@themichaeljgroup.com.&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;i&gt;You can connect with me on &lt;/i&gt;&lt;i&gt;Twitter&lt;/i&gt;&lt;i&gt;, &lt;/i&gt;&lt;i&gt;LinkedIn&lt;/i&gt;&lt;i&gt;, &lt;/i&gt;&lt;i&gt;Facebook&lt;/i&gt;&lt;i&gt;, &lt;/i&gt;&lt;i&gt;Tumblr&lt;/i&gt;&lt;i&gt;, &lt;/i&gt;&lt;i&gt;Instagram&lt;/i&gt;&lt;i&gt;, &lt;/i&gt;&lt;i&gt;Pinterest&lt;/i&gt;&lt;i&gt;, and &lt;/i&gt;&lt;i&gt;TikTok&lt;/i&gt;&lt;span class=&quot;MsoHyperlink&quot;&gt;&lt;i&gt;.&lt;/i&gt;&lt;/span&gt;&lt;i&gt;Use 815-351-0671 to call directly or message me on &lt;/i&gt;&lt;i&gt;WhatsApp&lt;/i&gt;&lt;i&gt; or &lt;/i&gt;&lt;i&gt;Telegram&lt;/i&gt;&lt;i&gt; for safe and secure end-to-end message encryption. Video conferencing is available via &lt;/i&gt;&lt;i&gt;Zoom&lt;/i&gt;&lt;i&gt; and &lt;span class=&quot;MsoHyperlink&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/i&gt;&lt;i&gt;Skype&lt;/i&gt;&lt;span class=&quot;MsoHyperlink&quot;&gt;&lt;i&gt;; please use live:&lt;/i&gt;&lt;/span&gt;&lt;i&gt; michael0753_2.&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;i&gt;Signup for the e-newsletter Healthcare Business &amp;amp; Marketing Daily and have the latest healthcare marketing and business news for providers and vendors delivered right to your mailbox. Add your email address in the signup in the blog sidebar. You will not receive general or specific marketing emails.&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot; style=&quot;background: white; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: 328.5pt; vertical-align: baseline;&quot;&gt;&lt;i&gt;Join&lt;a href=&quot;https://movie2win.com/&quot; target=&quot;_blank&quot;&gt;&amp;nbsp;&lt;/a&gt;&lt;/i&gt;&lt;b&gt;&lt;i&gt;&lt;span style=&quot;border: 1pt none windowtext; color: #002060; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0in; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; padding: 0in;&quot;&gt;Healthcare Marketing Leaders For Change&lt;/span&gt;&lt;/i&gt;&lt;/b&gt;&lt;b&gt;&lt;i&gt;, &lt;/i&gt;&lt;/b&gt;&lt;i&gt;a LinkedIn Professional Group, for more topics and thought-leading discussions.&lt;/i&gt;&lt;i&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;i&gt;Opinions expressed are my own.&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='https://healthcarelty.blogspot.com/feeds/8326660939283989770/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://healthcarelty.blogspot.com/2021/12/lessons-from-field-what-is-hospital.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/828257581895442284/posts/default/8326660939283989770'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/828257581895442284/posts/default/8326660939283989770'/><link rel='alternate' type='text/html' href='https://healthcarelty.blogspot.com/2021/12/lessons-from-field-what-is-hospital.html' title='Lessons from the Field: What is the Hospital Ambulatory Strategy and Branding? '/><author><name>Ashique</name><uri>http://www.blogger.com/profile/01776900758529804135</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/a/AVvXsEjwYHjt7HFGN7-sVECKzGqXD_lilvOPMkbpG3-4FSHhnrSQGarn3Zg7cQcVqTdLzW9aaIu09vKa26X9R_hLhAwDzh4xdwXTQZ6Tuz0NZhurVTZ4xxeEXoY36_5wRNENmFb0qXmaF3ibaJwX2TFhgHVop5pZosdxciA8XL7pLFCRRT7hIlhLxgkXk3l6=s72-w640-h430-c" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-828257581895442284.post-3510614272292759046</id><published>2021-12-07T05:45:00.000-08:00</published><updated>2022-03-26T04:05:14.539-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="#blog"/><category scheme="http://www.blogger.com/atom/ns#" term="#covid19"/><category scheme="http://www.blogger.com/atom/ns#" term="#endemic"/><category scheme="http://www.blogger.com/atom/ns#" term="#hospitaloperations"/><category scheme="http://www.blogger.com/atom/ns#" term="#hosptials"/><category scheme="http://www.blogger.com/atom/ns#" term="#marketing"/><category scheme="http://www.blogger.com/atom/ns#" term="#newnormal"/><category scheme="http://www.blogger.com/atom/ns#" term="#patientchoice"/><category scheme="http://www.blogger.com/atom/ns#" term="#patientexperience"/><category scheme="http://www.blogger.com/atom/ns#" term="#strategy"/><title type='text'>Planning for a Patient Experience in a COVID-19 Endemic World in 2022</title><content type='html'>&lt;table align=&quot;center&quot; cellpadding=&quot;0&quot; cellspacing=&quot;0&quot; class=&quot;tr-caption-container&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijUTmC_J06geBimdBiuKLzsb7dZcY3SmmgopYYPKVNgb-qMqAdDwi_yYyxdJp677vtJKDBlVBLjdRvw_EL1OicvGyAebK0fd6xGdWb5X0eW2dV0R-77Lzkv2yMtAYzz6CvXfndPXi4RYs/s1920/alexs+fotos+the-end-3408301_1920.jpg&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1166&quot; data-original-width=&quot;1920&quot; height=&quot;243&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijUTmC_J06geBimdBiuKLzsb7dZcY3SmmgopYYPKVNgb-qMqAdDwi_yYyxdJp677vtJKDBlVBLjdRvw_EL1OicvGyAebK0fd6xGdWb5X0eW2dV0R-77Lzkv2yMtAYzz6CvXfndPXi4RYs/w400-h243/alexs+fotos+the-end-3408301_1920.jpg&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class=&quot;tr-caption&quot; style=&quot;text-align: center;&quot;&gt;Image by Here and Now from Pixabay,&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;p&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Sooner or later, the COVID-10 &lt;b&gt;&lt;a href=&quot;https://globalstudyacer.com/&quot; target=&quot;_blank&quot;&gt;pandemic &lt;/a&gt;&lt;/b&gt;will eventually move to the endemic phase. While COVID surges and new variants require continued vigilance and preventive measures, the impacts to the current patient experience are profound and lasting.&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;It is not too early to begin thinking and planning for an endemic patient experience in 2022. As hospitals develop their business and marketing plans for an endemic world, special attention needs to be paid to the patient experience. &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;&lt;table align=&quot;center&quot; cellpadding=&quot;0&quot; cellspacing=&quot;0&quot; class=&quot;tr-caption-container&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2ZGFeTy62AxgVbjzKANG9MYgvszvOENIospUlA9hhaOYn-WM_RgS3pH_RmagiFTohUd8_0gi6Oh4j_qBXVgK-EJgKCFkik9tYJhZvVXqtOzfPqJzqc7aCMyPeRuYi151znbOaARJqOMw/s1920/alexandra+koch+face-mask-6514850_1920.jpg&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1280&quot; data-original-width=&quot;1920&quot; height=&quot;266&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2ZGFeTy62AxgVbjzKANG9MYgvszvOENIospUlA9hhaOYn-WM_RgS3pH_RmagiFTohUd8_0gi6Oh4j_qBXVgK-EJgKCFkik9tYJhZvVXqtOzfPqJzqc7aCMyPeRuYi151znbOaARJqOMw/w400-h266/alexandra+koch+face-mask-6514850_1920.jpg&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class=&quot;tr-caption&quot;&gt;&lt;div style=&quot;text-align: center;&quot;&gt;Image by Alexandra Koch from Pixabay.&lt;/div&gt;&lt;a href=&quot;https://www.blogger.com/#&quot;&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;A changed “normal” healthcare &lt;a href=&quot;https://simplified.co/&quot; target=&quot;_blank&quot;&gt;experience &lt;/a&gt;is in place with patients choosing and accessing healthcare services in new ways. Change is never easy and sometimes unrecognizable. Providers now live in a world where the patient exercises far more control in the selection process of the healthcare services they choose, the method of access, and delivery.&lt;br /&gt;&lt;br /&gt;Hospitals have had to engage more closely and meaningfully with patients, families, and the community. In many ways, a new engagement standard has been established that needs to carry over into the business and marketing efforts in an endemic world. &lt;br /&gt;&lt;br /&gt;While we are still some ways away from an endemic, we are closer than further away. What I have seen in some marketing efforts in print and broadcast is portraying a world where the pandemic never occurred. It is almost pollyannaish to with images and brand messages of what the experience was when that is no longer possible today by just adding people wearing masks.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;table align=&quot;center&quot; cellpadding=&quot;0&quot; cellspacing=&quot;0&quot; class=&quot;tr-caption-container&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style=&quot;text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXPmtgRW4wdYLlgz85tHMg3wo_R3sxAGig4YL_YuP92ADesQHyTFwRgptsfZPF44vYnDs_MsGTVxDt5xL45IsJDA16xMhmOSGXZJw7HoN0YnkW7uvOzbEhoL2S3mG5C77nqaHEvLTDlt4/s1920/house-painter-3062248_1920.jpg&quot; style=&quot;margin-left: auto; margin-right: auto;&quot;&gt;&lt;img border=&quot;0&quot; data-original-height=&quot;1280&quot; data-original-width=&quot;1920&quot; height=&quot;266&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXPmtgRW4wdYLlgz85tHMg3wo_R3sxAGig4YL_YuP92ADesQHyTFwRgptsfZPF44vYnDs_MsGTVxDt5xL45IsJDA16xMhmOSGXZJw7HoN0YnkW7uvOzbEhoL2S3mG5C77nqaHEvLTDlt4/w400-h266/house-painter-3062248_1920.jpg&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class=&quot;tr-caption&quot; style=&quot;text-align: center;&quot;&gt;Image by Gerd Altmann from Pixabay&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Since 2020, weeks have been spent communicating meaningfully and engaging on so many different levels; why would a hospital or health system squander those efforts?&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;There are over 147 touchpoints in the patient experience. All have been significantly impacted and changed. Failure to account for the new hospital experience in the hospital’s marketing as we advance will squander the goodwill of doctors and nurses that deliver care in the hospital seen as heroes. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Don’t go back to the marketing of 2019. Include the new “normal” patient experience for an endemic world in your marketing. To attract patients’, the provider must manage patient expectations by providing the reasons why patients should return to the provider after experiencing digital healthcare and community-based alternatives for convenient treatment options other than the big-box provider.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;As successfully as you handled the experience and expectations of patients, families, and communities during the pandemic, planning starts now for the same level of engagement and experience management in an endemic world.&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;i&gt;Michael is a healthcare business, marketing, communications strategist, and thought leader.&amp;nbsp;As an &lt;a name=&quot;_Hlk87937758&quot;&gt;internationally followed healthcare strategy blogger, his blog, Healthcare Business &amp;amp; Marketing Matters, is read in&amp;nbsp;52 countries and ranked No. 3 on &lt;/a&gt;&lt;/i&gt;&lt;i&gt;100 Top Healthcare Marketing Blogs &amp;amp; Websites&lt;/i&gt;&lt;i&gt;&amp;nbsp;to follow by &lt;b&gt;Feedspot&lt;/b&gt;. Michael is a Life Fellow American College of Healthcare Executives.&amp;nbsp; For inquiries regarding strategic consulting engagements, you can email me at michael.&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;i&gt;You can connect with me on &lt;/i&gt;&lt;i&gt;Twitter&lt;/i&gt;&lt;i&gt;, &lt;/i&gt;&lt;i&gt;LinkedIn&lt;/i&gt;&lt;i&gt;, &lt;/i&gt;&lt;i&gt;Facebook&lt;/i&gt;&lt;i&gt;, &lt;/i&gt;&lt;i&gt;Tumblr&lt;/i&gt;&lt;i&gt;, &lt;/i&gt;&lt;i&gt;Instagram&lt;/i&gt;&lt;i&gt;, &lt;/i&gt;&lt;i&gt;Pinterest&lt;/i&gt;&lt;i&gt;, and &lt;/i&gt;&lt;i&gt;TikTok&lt;/i&gt;&lt;span class=&quot;MsoHyperlink&quot;&gt;&lt;i&gt;.&lt;/i&gt;&lt;/span&gt;&lt;i&gt;Use 815-351-0671 to call directly or message me on &lt;/i&gt;&lt;i&gt;WhatsApp&lt;/i&gt;&lt;i&gt; or &lt;/i&gt;&lt;i&gt;Telegram&lt;/i&gt;&lt;i&gt; for safe and secure end-to-end message encryption. Video conferencing is available via &lt;/i&gt;&lt;i&gt;Zoom&lt;/i&gt;&lt;i&gt; and &lt;span class=&quot;MsoHyperlink&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/i&gt;&lt;i&gt;Skype&lt;/i&gt;&lt;span class=&quot;MsoHyperlink&quot;&gt;&lt;i&gt;; please use live:&lt;/i&gt;&lt;/span&gt;&lt;i&gt; michael0753_2.&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;i&gt;Signup for the e-newsletter Healthcare Business &amp;amp; Marketing Daily and have the latest healthcare marketing and business news for providers and vendors delivered right to your mailbox. Add your email address in the signup in the blog sidebar. You will not receive general or specific marketing emails.&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot; style=&quot;background: white; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: 328.5pt; vertical-align: baseline;&quot;&gt;&lt;i&gt;Join&amp;nbsp;&lt;/i&gt;&lt;b&gt;&lt;i&gt;&lt;span style=&quot;border: 1pt none windowtext; color: #002060; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-border-alt: none windowtext 0in; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; padding: 0in;&quot;&gt;Healthcare Marketing Leaders For Change&lt;/span&gt;&lt;/i&gt;&lt;/b&gt;&lt;b&gt;&lt;i&gt;, &lt;/i&gt;&lt;/b&gt;&lt;i&gt;a LinkedIn Professional Group, for more topics and thought-leading discussions.&lt;/i&gt;&lt;i&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt; &lt;p class=&quot;MsoNormal&quot;&gt;&lt;i&gt;Opinions expressed are my own.&lt;o:p&gt;&lt;/o:p&gt;&lt;/i&gt;&lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='https://healthcarelty.blogspot.com/feeds/3510614272292759046/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://healthcarelty.blogspot.com/2021/12/planning-for-patient-experience-in.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/828257581895442284/posts/default/3510614272292759046'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/828257581895442284/posts/default/3510614272292759046'/><link rel='alternate' type='text/html' href='https://healthcarelty.blogspot.com/2021/12/planning-for-patient-experience-in.html' title='Planning for a Patient Experience in a COVID-19 Endemic World in 2022'/><author><name>Ashique</name><uri>http://www.blogger.com/profile/01776900758529804135</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijUTmC_J06geBimdBiuKLzsb7dZcY3SmmgopYYPKVNgb-qMqAdDwi_yYyxdJp677vtJKDBlVBLjdRvw_EL1OicvGyAebK0fd6xGdWb5X0eW2dV0R-77Lzkv2yMtAYzz6CvXfndPXi4RYs/s72-w400-h243-c/alexs+fotos+the-end-3408301_1920.jpg" height="72" width="72"/><thr:total>0</thr:total></entry></feed>

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