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  34. <title>The Voice newsmagazine &#8211; Exclusive Interview</title>
  35. <link>https://jansenholland.com/uncategorized/the-voice-newsmagazine-exclusive-interview</link>
  36. <dc:creator><![CDATA[wouter verschuren]]></dc:creator>
  37. <pubDate>Wed, 15 Nov 2023 10:15:23 +0000</pubDate>
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  39. <category><![CDATA[Julius Holland]]></category>
  40. <category><![CDATA[The Voice News Magazine]]></category>
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  42.  
  43. <description><![CDATA[Unveiling Excellence And Legacy: An Exclusive Interview With The Visionary Owner Of Julius Holland, Europe’s Premier African Fabric Brand For over eight decades (since 1935), the Jansen family has been dealing with wax prints and has ever since been connected to Africa. Julius Holland has stood as an emblem of African culture, artistry, and innovation [&#8230;]]]></description>
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  45. <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
  46. <pre class="wp-block-preformatted"><strong><em>Unveiling Excellence And Legacy: An Exclusive Interview With The Visionary Owner Of Julius Holland, Europe’s Premier African Fabric Brand</em></strong></pre>
  47. </blockquote>
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  53. <p>For over eight decades (since 1935), the Jansen family has been dealing with wax prints and has ever since been connected to Africa. Julius Holland has stood as an emblem of African culture, artistry, and innovation in the heart<br>of Europe. The brand’s unwavering commitment to delivering the finest African fabrics has propelled it to the forefront of the industry, setting an unmatched standard of quality. In this<br>exclusive interview, I sit down with the visionary owner of Julius Holland to delve into the secrets behind their enduring reputation, the challenges posed by imitators, and their ambitious plans to foster economic growth in Africa.</p>
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  57. <p><strong>TV</strong>: From its inception over eighty years ago, Julius Holland has maintained an impeccable reputation for delivering exquisite African fabrics. What do you attribute this legacy<br>to? <strong>Julius Holland:</strong> Julius Holland’s legacy can be attributed to its dedication to quality, cultural authenticity, innovation, ethical values, customer trust, and decades of expertise in the field<br>of African fabrics. These factors combined have helped the brand maintain its impeccable reputation and position as a leader in the industry.</p>
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  61. <p><strong>TV</strong>: In an industry marked by ever-changing trends, how has Julius Holland managed to stay true to its unique aesthetic while evolving with the times?</p>
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  65. <p><strong>Julius Holland</strong>: Our success in maintaining Julius Holland’s unique aesthetic while evolving with changing trends is a result of strategic design choices, cultural sensitivity, selective trend incorporation, and a commitment to its core identity. This approach allows the brand to navigate the complexities of the industry while remaining true to its roots and appealing<br>to a diverse audience.</p>
  66.  
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  68.  
  69. <p><strong>TV</strong>: The name Julius Holland is synonymous with quality and authenticity. Could you share some insights into your meticulous fabric selection process? Are they specific to the different African cultures, or are you inspired by other means? <strong>Julius Holland</strong>: The meticulous fabric selection process involves a blend of cultural inspiration, collaboration with artisans, innovation, attention to detail, a respect for tradition, and our longtime experiences. With three generations working with our clients together, we respect their culture and needs.</p>
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  73. <p>This approach ensures that the fabrics not only capture the essence of different African cultures but also transcend boundaries to create truly unique and authentic pieces. <strong>TV</strong>: Many markets have attempted to replicate Julius Holland’s iconic designs as soon as they are unveiled. </p>
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  79. <p>Howdo you overcome and navigate this challenge and continue to set yourself apart?<br><strong>Julius Holland</strong>: Our ability to overcome imitation and maintain its distinct identity stems from a combination of creativity, cultural depth, quality, customer engagement, and the ability to adapt. By consistently staying ahead of the curve and delivering unique experiences, the brand continues to set itself apart in the market. And always improving our quality in all aspects.</p>
  80.  
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  83. <p><strong>TV</strong>: Innovation often accompanies longevity. Are there some of the groundbreaking techniques, materials, or designs that Julius Holland has introduced to the fabric industry?</p>
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  87. <p><strong>JuliusHolland</strong>:<br>Julius Holland’s legacy of innovation includes advancements in printing techniques, high standards of material use, sustainable practices, collaboration with contemporary artists, and the introduction of unique design elements.</p>
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  91. <p>These groundbreaking contributions have not only elevated the brand’s profile but have also influenced the fabric industry as a whole, demonstrating the brand’s commitment<br>to staying at the forefront of creativity and design. Some of our designs have been picked up and have become classics.</p>
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  94.  
  95. <p>Also, sometimes it is even named after famous people, like Beyonce—not by us; we just use design numbers, but by our customers—to refer to the fact that she was wearing it.</p>
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  99. <p>Beyoncé’s endorsement of a Julius Holland fabric design not only propelled the brand into the global spotlight but also demonstrated the brand’s ability to capture the essence of<br>cultural significance and innovation. The fabric’s elevation to sought-after status and its informal naming after the superstar highlight the powerful intersection of fashion, culture, and<br>celebrity influence in the world of textiles.</p>
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  107. <p><strong>TV</strong>: Could you share a memorable anecdote that highlights the impact Julius Holland fabrics have had on individuals lives or cultural events? <br><strong>Julius Holland</strong>: One of our brand ambassadors is Uniek Grace. She is a young female afrobeat artist and fashion designer. She is of Nigerian descent and based in Belgium. The collaboration with her has been an exciting one for her and us because, as an African music artist, she stays true to her culture by wearing our African<br>prints for her shows. So with our new collections, she designs different styles for our online campaigns to showcase to her immediate followers as well as ours. This has given her a<br>great opportunity to express her fashion sense and publicize her brand as an African who is proud of her heritage. Uniek Grace is an incredible individual who is very passionate about her music and culture, and this makes us proud to collaborate with her as one of our ambassadors.</p>
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  111. <p><strong>TV</strong>: As a brand deeply rooted in African culture, how do you see Julius Holland contributing to the preservation and appreciation of African traditions in Europe?</p>
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  115. <p><strong>Julius Holland</strong>: Julius Holland fabrics can become a means for individuals of African descent in Europe to reconnect with their cultural roots. Wearing these fabrics can be a way to express identity, fostering a sense of pride and belonging. At the same time, there are<br>many Europeans who are fascinated and inspired by Africa, its culture, and its fashion, and who just simply love the vibrant colors and their unique designs. Julius Holland is taking part in events and exhibitions on European stages that are contributing to the preservation and appreciation of African cultures and traditions.</p>
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  118.  
  119. <p><strong>TV</strong>: In recent years, the digital landscape has<br>transformed the retail industry. How has Julius<br>Holland embraced e-commerce while upholding its reputation for exclusivity?</p>
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  123. <p><strong>Julius Holland</strong>: We think e-commerce is a vital part of today’s and tomorrow’s business. Its potential reach to consumers is enormous and growing every day. We produce Julius Holland products and distribute them through our preferred resellers. We do create exclusive designs by Julius Holland that are limited, produced, and distributed by selected<br>channels. This is one of the ways we can maintain exclusivity. The official exclusive e-commerce partner of Julius Holland is www.jansenholland.com. However, some of our preferred resellers also carry our brand in a web shop of their own.</p>
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  129. <p><strong>TV</strong>: Collaborations have become a staple in fashion. Are there any current or upcoming partnerships that Julius Holland enthusiasts can look forward to?</p>
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  133. <p><strong>Julius Holland</strong>: We have had numerous fantastic<br>collaborations in the past with world-renowned people and brands, such as Mercedes-Benz Fashion Week, a Heineken commercial in Nigeria with Jidenna, and with the famous African designer Patheo. And many more.</p>
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  136.  
  137. <p>We took part in the African Fashion Week in Amsterdam on August 31st, which just took place. We have a great collaboration with Uniek Grace, which is a real modern forth-and-back partnership whereby we collaborate together with her fashion and music. We are proud to say<br>that we just released a jingle for Julius Holland, created by Uniek Grace. We love it! She is a great ambassador.</p>
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  141. <p><strong>TV</strong>: The future holds exciting possibilities. What are Julius Holland’s goals for the next decade, and how do you envision the brand’s impact evolving?</p>
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  145. <p><strong>Julius Holland</strong>: Julius Holland’s impact is likely to<br>evolve by embracing innovation while staying rooted in its commitment to authenticity, cultural heritage, and excellence. As the brand continues to adapt to changing trends and global dynamics, it is well-poised to shape the<br>future of African textiles and fashion on a global scale.</p>
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  148.  
  149. <p>We will constantly improve because we love doing it. <strong>TV</strong>: Economic empowerment is a noble pursuit. Could you shed light on Julius Holland’s initiatives to create job opportunities and support local economies in Africa?<br><strong>Julius Holland</strong>: I can provide some general strategies and approaches to create job opportunities and support local economies in Africa in the future, such as offering training<br>programs. We have several collaborations with local African artists, designers, and artisans who we support and partner with. Some examples of our current activities are the retail outlets in different parts of Africa, which create jobs. We also have a distribution network in Africa,<br>as well as sponsorships and charities. And of course, we have partnerships with local businesses. These all jointly create sustainable economic and job opportunities.</p>
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  153. <p><strong>TV</strong>: Education often drives progress. How does Julius Holland contribute to educating its audience about the significance of African fabrics and their history? <strong>Julius Holland</strong>: I would use the word awareness instead of education. We are not an educational enterprise, nor do<br>we pretend to be one; we leave that to the professionals.</p>
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  157. <p>Julius Holland’s contributions lie in their own presence, I think. The significance lies in our designs and the use of them by our customers.<br><strong>TV</strong>: From connoisseurs to newcomers, your customer base is diverse. How does Julius Holland cater to various tastes while maintaining a consistent brand identity?</p>
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  161. <p><strong>Julius Holland</strong>: I think that means maintaining course at all times. That means that we listen to all our customers and their wishes and needs and take that into consideration while designing beautiful designs and colors for all our<br>customers, maintaining their input as well as our own creativity. And while doing that, we make what we love, and that mix gives Julius Holland a very distinctive signature. That’s how we maintain the brand’s identity.</p>
  162.  
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  164.  
  165. <p><strong>TV</strong>: The journey of Julius Holland is undoubtedly inspiring. What advice would you give to emerging entrepreneurs seeking to establish a brand with lasting influence? <strong>Julius Holland</strong>: Building a lasting brand is a journey that<br>requires patience and dedication. Stay committed to your vision, continually refine your strategies, and be open to growth and evolution. Just like Julius Holland, your brand<br>has the potential to leave a lasting impact on your industry and the world. This requires a combination of passion, strategy, resilience, and vision, as well as staying true to your own path. Believe in yourself.</p>
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  169. <p><strong>TV</strong>: In conclusion, could you share a glimpse of the upcoming collections or projects that will continue to uphold Julius Holland’s legacy of excellence?</p>
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  173. <p><strong>Julius Holland</strong>: In September, our new collection will be available, and there will be a launch of an exclusive luxury edition Julius Holland on premium cotton satin. And we will keep engaging with African designers and artists.<br>Follow us on our social media and through our preferred exclusive distributor online (jansenholland.com) to always be updated with the latest fashion, collections, and projects.<br></p>
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  179. <p>Outro: As we conclude this insightful conversation, it’s clear that Julius Holland’s journey is one of dedication, innovation, and a deep appreciation for the rich tapestry of African culture. With an unwavering commitment to quality and authenticity, Julius Holland’s legacy continues<br>to flourish, leaving an indelible mark on the world of fashion and beyond.</p>
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  183. <p><strong>Julius Holland</strong></p>
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