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  1. <?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-4503143237400814529</id><updated>2024-11-05T18:51:15.560-08:00</updated><category term="B School"/><category term="Bru"/><category term="CUIM"/><category term="Christ University"/><category term="HUL"/><category term="Marketing"/><category term="Raghav Arora"/><category term="nescafe"/><title type='text'>Online Marketing </title><subtitle type='html'></subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='https://markitigonlineclub.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/4503143237400814529/posts/default'/><link rel='alternate' type='text/html' href='https://markitigonlineclub.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Ashique</name><uri>http://www.blogger.com/profile/01776900758529804135</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>3</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-4503143237400814529.post-5274860931296261846</id><published>2013-06-24T07:00:00.000-07:00</published><updated>2022-02-25T21:38:14.353-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="B School"/><category scheme="http://www.blogger.com/atom/ns#" term="Bru"/><category scheme="http://www.blogger.com/atom/ns#" term="Christ University"/><category scheme="http://www.blogger.com/atom/ns#" term="CUIM"/><category scheme="http://www.blogger.com/atom/ns#" term="HUL"/><category scheme="http://www.blogger.com/atom/ns#" term="Marketing"/><category scheme="http://www.blogger.com/atom/ns#" term="nescafe"/><title type='text'>Kiss to Drink !!</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;With the &lt;b&gt;&lt;a href=&quot;https://simplified.co/&quot; target=&quot;_blank&quot;&gt;major players focusing on purity,&lt;/a&gt;&lt;/b&gt; clarity and blah blah, Bisleri has hit the sweet spot of&amp;nbsp;humor coupled with common sense. The new &quot;Kiss to Drink&quot; ad campaign is running wild on all possible platforms. With scientists predicting the IIIrd&amp;nbsp;&amp;nbsp;World War over water and guards deployed to save water theft in Rajasthan , this clever first mover seems to drive the attention towards&amp;nbsp;likability and On the Go use. Talking about the internal business message of &quot;Double the Half&quot; (double the sales of half&amp;nbsp;liter bottles) Chairman Ramesh Chauhan feels very confident about it. He says, &quot;&lt;a href=&quot;http://healinggeeks.com/&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;This adds youthful&lt;/b&gt;&lt;/a&gt; energy to the brand.&lt;br /&gt;&lt;br /&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqcDZcz7e1O3L6sPwULVsk-kB85GLJwWL0KiB1qBF5-JeroH9FNjs9FTmLrmZTYpUUEO47OvWo5yC8as2u7FrTRSCc63KNO1OIJUUoMoo2n1cOAuAWVMZKomTa1QJ8Tyd13v_zxz4Ck2K6/s1600/bisleri_1415883f.jpg&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;225&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqcDZcz7e1O3L6sPwULVsk-kB85GLJwWL0KiB1qBF5-JeroH9FNjs9FTmLrmZTYpUUEO47OvWo5yC8as2u7FrTRSCc63KNO1OIJUUoMoo2n1cOAuAWVMZKomTa1QJ8Tyd13v_zxz4Ck2K6/s400/bisleri_1415883f.jpg&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;a name=&quot;more&quot;&gt;&lt;/a&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTmilfzx4Akh5KZfc7jjP7ZuGVn-UbW1Z5g1Cf-kBLzm4TKfiLCD0lahMP8xNlxO9oz8hDE0qGX6ofQErLz0pITH-MwhEvUIsivNPlUbdLzFjWqZW6JVp3cWtSSDn5k4KWvuXJHPhn7ljJ/s1600/original_278778_s_R3AqpPjPiD5KGraqrxtNCBX.jpg&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;286&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTmilfzx4Akh5KZfc7jjP7ZuGVn-UbW1Z5g1Cf-kBLzm4TKfiLCD0lahMP8xNlxO9oz8hDE0qGX6ofQErLz0pITH-MwhEvUIsivNPlUbdLzFjWqZW6JVp3cWtSSDn5k4KWvuXJHPhn7ljJ/s320/original_278778_s_R3AqpPjPiD5KGraqrxtNCBX.jpg&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;Your task as a young marketeer is to come up with a tag line for a &lt;a href=&quot;https://blogfacts.de/&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;well know brand from the house &lt;/b&gt;&lt;/a&gt;of unilever, &quot;Bru&quot;. This coffee brand has a good market presence but generally looses to Nestles&#39; Nescafe. A company that spends heavily on advertisements seems helpless. Let&#39;s see if you can come up with a magic spell.&lt;br /&gt;&lt;br /&gt;PLEASE NOTE - MENTION YOUR NAME AND ROLL NUMBER IN THE COMMENT&lt;br /&gt;&amp;nbsp; &lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='https://markitigonlineclub.blogspot.com/feeds/5274860931296261846/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://markitigonlineclub.blogspot.com/2013/06/kiss-to-drink.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/4503143237400814529/posts/default/5274860931296261846'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/4503143237400814529/posts/default/5274860931296261846'/><link rel='alternate' type='text/html' href='https://markitigonlineclub.blogspot.com/2013/06/kiss-to-drink.html' title='Kiss to Drink !!'/><author><name>Ashique</name><uri>http://www.blogger.com/profile/01776900758529804135</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqcDZcz7e1O3L6sPwULVsk-kB85GLJwWL0KiB1qBF5-JeroH9FNjs9FTmLrmZTYpUUEO47OvWo5yC8as2u7FrTRSCc63KNO1OIJUUoMoo2n1cOAuAWVMZKomTa1QJ8Tyd13v_zxz4Ck2K6/s72-c/bisleri_1415883f.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4503143237400814529.post-993429404652691898</id><published>2013-03-05T08:01:00.000-08:00</published><updated>2022-04-14T01:41:04.527-07:00</updated><title type='text'>Understanding Marketing Prudently : Face to Face with Mr. Vivek Srinivasan &amp;amp; Ms. Salma Moosa </title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;&lt;br /&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%; mso-no-proof: yes;&quot;&gt;&lt;v:shapetype coordsize=&quot;21600,21600&quot; filled=&quot;f&quot; id=&quot;_x0000_t75&quot; o:preferrelative=&quot;t&quot; o:spt=&quot;75&quot; path=&quot;m@4@5l@4@11@9@11@9@5xe&quot; stroked=&quot;f&quot;&gt; &lt;v:stroke joinstyle=&quot;miter&quot;&gt; &lt;v:formulas&gt;  &lt;v:f eqn=&quot;if lineDrawn pixelLineWidth 0&quot;&gt;  &lt;v:f eqn=&quot;sum @0 1 0&quot;&gt;  &lt;v:f eqn=&quot;sum 0 0 @1&quot;&gt;  &lt;v:f eqn=&quot;prod @2 1 2&quot;&gt;  &lt;v:f eqn=&quot;prod @3 21600 pixelWidth&quot;&gt;  &lt;v:f eqn=&quot;prod @3 21600 pixelHeight&quot;&gt;  &lt;v:f eqn=&quot;sum @0 0 1&quot;&gt;  &lt;v:f eqn=&quot;prod @6 1 2&quot;&gt;  &lt;v:f eqn=&quot;prod @7 21600 pixelWidth&quot;&gt;  &lt;v:f eqn=&quot;sum @8 21600 0&quot;&gt;  &lt;v:f eqn=&quot;prod @7 21600 pixelHeight&quot;&gt;  &lt;v:f eqn=&quot;sum @10 21600 0&quot;&gt; &lt;/v:f&gt;&lt;/v:f&gt;&lt;/v:f&gt;&lt;/v:f&gt;&lt;/v:f&gt;&lt;/v:f&gt;&lt;/v:f&gt;&lt;/v:f&gt;&lt;/v:f&gt;&lt;/v:f&gt;&lt;/v:f&gt;&lt;/v:f&gt;&lt;/v:formulas&gt; &lt;v:path gradientshapeok=&quot;t&quot; o:connecttype=&quot;rect&quot; o:extrusionok=&quot;f&quot;&gt; &lt;o:lock aspectratio=&quot;t&quot; v:ext=&quot;edit&quot;&gt;&lt;/o:lock&gt;&lt;/v:path&gt;&lt;/v:stroke&gt;&lt;/v:shapetype&gt;&lt;v:shape id=&quot;Picture_x0020_1&quot; o:spid=&quot;_x0000_i1027&quot; style=&quot;height: 136.5pt; mso-wrap-style: square; visibility: visible; width: 159.75pt;&quot; type=&quot;#_x0000_t75&quot;&gt; &lt;v:imagedata o:title=&quot;PA-S&quot; src=&quot;file:///C:\Users\MADANI~1\AppData\Local\Temp\msohtmlclip1\01\clip_image001.jpg&quot;&gt;&lt;/v:imagedata&gt;&lt;/v:shape&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWTi0loKS26DHv-TKpj-V4BbD9K5Gjr6ocTrmnSn8dZQk9Bmw94mYlTsm7M-c-yIzwmQuOb-rTRfTxYJkKk5i6MGDoxL8mSze8rxYKDVcaoru02ghmgUfDRHIg1VCmtZ2FE5AFPu0GyLru/s1600/123.jpg&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWTi0loKS26DHv-TKpj-V4BbD9K5Gjr6ocTrmnSn8dZQk9Bmw94mYlTsm7M-c-yIzwmQuOb-rTRfTxYJkKk5i6MGDoxL8mSze8rxYKDVcaoru02ghmgUfDRHIg1VCmtZ2FE5AFPu0GyLru/s1600/123.jpg&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;V. S Prudence Advisors Pvt. Ltd. Is an &lt;b&gt;organization &lt;/b&gt;that has been helping entrepreneurs set up their businesses for over 5 years.&lt;span style=&quot;color: red;&quot;&gt; &lt;/span&gt;The session starts off with Ms. Salma Moosa promising an interesting session and giving us the freedom to do whatever we want during her lecture.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgA0IY4f4Q9m-gq3iHcj-zqeHEXP4dk7iBmnR95rSNDf62vb6WMu2zz33Nb9uy47iwH_jlQ8-FNZY0Tvk_xLeHA74LCSoCo_NPSToap7a9d4ZEldJDNJAoxlncZn63jBwTEuaB0skus0le/s1600/1234.jpg&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;240&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgA0IY4f4Q9m-gq3iHcj-zqeHEXP4dk7iBmnR95rSNDf62vb6WMu2zz33Nb9uy47iwH_jlQ8-FNZY0Tvk_xLeHA74LCSoCo_NPSToap7a9d4ZEldJDNJAoxlncZn63jBwTEuaB0skus0le/s320/1234.jpg&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;a name=&quot;more&quot;&gt;&lt;/a&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%; mso-no-proof: yes;&quot;&gt;&lt;v:shape id=&quot;Picture_x0020_2&quot; o:spid=&quot;_x0000_i1026&quot; style=&quot;height: 351pt; mso-wrap-style: square; visibility: visible; width: 468pt;&quot; type=&quot;#_x0000_t75&quot;&gt; &lt;v:imagedata o:title=&quot;DSC03679&quot; src=&quot;file:///C:\Users\MADANI~1\AppData\Local\Temp\msohtmlclip1\01\clip_image002.jpg&quot;&gt;&lt;/v:imagedata&gt;&lt;/v:shape&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;With her easy flow and engaging approach to the subject matter at hand, it was no wonder that many of us chose to listen rather than engage otherwise.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;Their company has always believed in the policy of never saying no to the client. She highlights that they majorly work on strategizing the marketing aspect of any new company along with making B-Plans, helping them set up, designing logo etc. 5 years into the inception she emphasizes that&amp;nbsp; the company is still learning.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%; mso-no-proof: yes;&quot;&gt;&lt;v:shape id=&quot;Picture_x0020_3&quot; o:spid=&quot;_x0000_i1025&quot; style=&quot;height: 351pt; mso-wrap-style: square; visibility: visible; width: 468pt;&quot; type=&quot;#_x0000_t75&quot;&gt; &lt;v:imagedata o:title=&quot;DSC03687&quot; src=&quot;file:///C:\Users\MADANI~1\AppData\Local\Temp\msohtmlclip1\01\clip_image003.jpg&quot;&gt;&lt;/v:imagedata&gt;&lt;/v:shape&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;Mr. Vivek Srinivasan takes forward the lecture by getting us all back to basics. Many of us may remember the “Philip Kotler definitions for marketing” but Sir took that a step forward by providing examples for each of the concept. He starts of by saying that marketing in simple terms is selling and highlights the importance of marketing. It plays a key role in making sure the rest of the company has works to do.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;The 4P’s of marketing have to be controlled according to what we have to sell. Sir says that marketing of a company starts off with the name. &lt;a href=&quot;https://panfinance.net&quot; target=&quot;_blank&quot;&gt;A name provides recognition&lt;/a&gt; and identity, so much is invested on naming a company. Taking further the products are to have a “value” for them to sell. A “promise”, “company values”( unsaid rules of any company that decides the priorities),”time”, ”aspirations”, ”real solutions” all of these decide the marketing objective of a company.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRXocPZgKF0eagB1t8T316tqhiPIALb5qq_zdlgvnw2cD6_B-ADoeKCNBkDut_XqX00K0E_lvFXjq4Q_2VZZeeOun9vWEX7TnVWLVLk8njtqZ_PIuNjHC4wCgKFSGpHsj0dabi642VibKn/s1600/12345.jpg&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;240&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRXocPZgKF0eagB1t8T316tqhiPIALb5qq_zdlgvnw2cD6_B-ADoeKCNBkDut_XqX00K0E_lvFXjq4Q_2VZZeeOun9vWEX7TnVWLVLk8njtqZ_PIuNjHC4wCgKFSGpHsj0dabi642VibKn/s320/12345.jpg&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;The 4P’s, selling; advertising and communication play a large role in setting up. Marketing is therefore the observation of human behavior and the attempt to stimulate certain type of behavior resulting in sales.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;Sir also introduces the concept of” below the belt” marketing- no cost spent on marketing. For example: word of mouth transmission. He highlights that the difference between a good marketing company and a bad marketing company is in the way its criticism is handled. Salma ma’am at this point relates her personal experience with two well-known hotels.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;In the hotel 1 – when a complaint was lodged for some faulty gym equipment, the marketing manager walk up to them and negates with them stating that such a thing could never happen.&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;In the hotel 2 – Salma ma’am had misplaced her laptop in her rush to catch a flight. She realizes this on the way to airport and calls up the hotel letting them know that she was coming back for it. However the hotel personnel asked her to catch her flight and they took care of the matter. They found out where the laptop was through their &lt;b&gt;CCTV &lt;/b&gt;cameras and lodged a complaint with the local police on the hotels name. They ensured that she got back her laptop before she got on to the flight and therein lies the difference between a good and bad marketing company.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;Vivek sir ends the discussion by noting the differences between marketing in a startup and large &lt;b&gt;&lt;a href=&quot;https://globalstudyacer.com/&quot; target=&quot;_blank&quot;&gt;organization &lt;/a&gt;&lt;/b&gt;taking the examples of café coffee day and a startup.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;All in all the time spent was useful and the session was quite notably and engaging one. It was a pleasant surprise to note that Salma ma’am and Vivek sir being so young have achieved so much in life. It makes us want to sit up and start doing things to fulfill our dreams.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;Mohita Vadrevu&lt;/span&gt;&lt;br /&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;MBA M &lt;/span&gt;&lt;br /&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style=&quot;font-size: 12pt; line-height: 115%;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='https://markitigonlineclub.blogspot.com/feeds/993429404652691898/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://markitigonlineclub.blogspot.com/2013/03/understanding-marketing-prudently-face.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/4503143237400814529/posts/default/993429404652691898'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/4503143237400814529/posts/default/993429404652691898'/><link rel='alternate' type='text/html' href='https://markitigonlineclub.blogspot.com/2013/03/understanding-marketing-prudently-face.html' title='Understanding Marketing Prudently : Face to Face with Mr. Vivek Srinivasan &amp;amp; Ms. Salma Moosa '/><author><name>Ashique</name><uri>http://www.blogger.com/profile/01776900758529804135</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWTi0loKS26DHv-TKpj-V4BbD9K5Gjr6ocTrmnSn8dZQk9Bmw94mYlTsm7M-c-yIzwmQuOb-rTRfTxYJkKk5i6MGDoxL8mSze8rxYKDVcaoru02ghmgUfDRHIg1VCmtZ2FE5AFPu0GyLru/s72-c/123.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4503143237400814529.post-576860405189176982</id><published>2013-03-02T11:06:00.000-08:00</published><updated>2022-04-14T01:40:21.039-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Raghav Arora"/><title type='text'>Being Bad: The Indian Cinema Way</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;o:OfficeDocumentSettings&gt;  &lt;o:AllowPNG/&gt; &lt;/o:OfficeDocumentSettings&gt;&lt;/xml&gt;&lt;![endif]--&gt;&lt;br /&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigmkJCs-mK3Tk_TXubenBYC9AOuwan5ssz7MSGAbFtoDk_qTmHuM0PiTaaxKaBTBUrp371wU3kT0gXf1b2ue8WE2dl0G13TPGSMUGxtmytTlN2CT5qNYOFlLERJQSopprQmmvRCIGyOnk2/s1600/dabangg2.jpg&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;228&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigmkJCs-mK3Tk_TXubenBYC9AOuwan5ssz7MSGAbFtoDk_qTmHuM0PiTaaxKaBTBUrp371wU3kT0gXf1b2ue8WE2dl0G13TPGSMUGxtmytTlN2CT5qNYOFlLERJQSopprQmmvRCIGyOnk2/s320/dabangg2.jpg&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh12DTucpcgadsyA_aGkvOIKxlQ4zFWOzNinezFiXGxaasNthA8d_5RNAMS2HWEhE4ZQc452cKjhu1uAPi4QUWp9CQeYn0ER6wb06W5ZimMDz6AvL9rTm0NQiBig5_Enu1vjs5S8BGTbd4T/s1600/RTR-Special-26.jpg&quot; style=&quot;clear: right; float: right; margin-bottom: 1em; margin-left: 1em;&quot;&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;Indian movies are the mirror of the society we live in and &lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp;&lt;/span&gt;satisfaction turns into a grin when the dolby digital sound rushes through our ears and our foot starts tapping on &lt;b&gt;HUD HUD DABANGG DABANGG DABANGG……..&lt;/b&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;Yeah, it’s the era in which victory is the ultimate goal and our directors have unlocked the secret of a Bollywood Blockbuster. Be it Dabangg or Special Chabbis we like to see the bad guys winning and that too in style.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;&lt;a name=&quot;more&quot;&gt;&lt;/a&gt;&amp;nbsp;This viewer psyche is a bit difficult to understand but who cares for a clarification. Still in order to justify it, we can say that the hatred for the system and never ending corruption has now turned into a business where making mockery gives the highest level of satisfaction.&amp;nbsp;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh12DTucpcgadsyA_aGkvOIKxlQ4zFWOzNinezFiXGxaasNthA8d_5RNAMS2HWEhE4ZQc452cKjhu1uAPi4QUWp9CQeYn0ER6wb06W5ZimMDz6AvL9rTm0NQiBig5_Enu1vjs5S8BGTbd4T/s1600/RTR-Special-26.jpg&quot; style=&quot;clear: right; float: right; margin-bottom: 1em; margin-left: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh12DTucpcgadsyA_aGkvOIKxlQ4zFWOzNinezFiXGxaasNthA8d_5RNAMS2HWEhE4ZQc452cKjhu1uAPi4QUWp9CQeYn0ER6wb06W5ZimMDz6AvL9rTm0NQiBig5_Enu1vjs5S8BGTbd4T/s1600/RTR-Special-26.jpg&quot; /&gt;&lt;/a&gt; &lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;Though a bit late, but we have started to tap the right market, and people are now supporting this cause by &lt;b&gt;&lt;a href=&quot;http://blogili.com&quot; target=&quot;_blank&quot;&gt;helping these movies&lt;/a&gt;&lt;/b&gt; to cruise through a 100 crore mark. They come in as a bubble but makes big noise.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;A smart marketer is not hitting around the bush anymore, with brands like &lt;b&gt;Fevicol, Suzuki, Colgate, Thums Up, Gillette, Dixcy Scott and Fastrack&lt;/b&gt; already being associated with such movies, it defines an all new way to create hype where the grey image of the character is always appreciated with a green signal.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;Are we loosing faith on the basics of marketing or trying to give them a new direction is a subject worth pondering over. But do we still use a Gillette because Sonakshi and Kajal like the smooth skin hmmm , maybe we are still not sure about that.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;Raghav Arora&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;MBA Marketing &lt;/div&gt;&lt;span class=&quot;fullpost&quot;&gt;&lt;/span&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='https://markitigonlineclub.blogspot.com/feeds/576860405189176982/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='https://markitigonlineclub.blogspot.com/2013/03/being-bad-indian-cinema-way.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/4503143237400814529/posts/default/576860405189176982'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/4503143237400814529/posts/default/576860405189176982'/><link rel='alternate' type='text/html' href='https://markitigonlineclub.blogspot.com/2013/03/being-bad-indian-cinema-way.html' title='Being Bad: The Indian Cinema Way'/><author><name>Ashique</name><uri>http://www.blogger.com/profile/01776900758529804135</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigmkJCs-mK3Tk_TXubenBYC9AOuwan5ssz7MSGAbFtoDk_qTmHuM0PiTaaxKaBTBUrp371wU3kT0gXf1b2ue8WE2dl0G13TPGSMUGxtmytTlN2CT5qNYOFlLERJQSopprQmmvRCIGyOnk2/s72-c/dabangg2.jpg" height="72" width="72"/><thr:total>0</thr:total></entry></feed>

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