Congratulations!

[Valid RSS] This is a valid RSS feed.

Recommendations

This feed is valid, but interoperability with the widest range of feed readers could be improved by implementing the following recommendations.

Source: https://melindabyerley.substack.com/feed

  1. <?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Let's Get Real]]></title><description><![CDATA[My personal exploration of AI for digital marketing, separating hype from reality. Focus on augmenting humans, not replacing them.]]></description><link>https://melindabyerley.substack.com</link><image><url>https://substackcdn.com/image/fetch/w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faad42729-8e3b-4946-844c-0d22b43e3ff0_1280x1280.png</url><title>Let&apos;s Get Real</title><link>https://melindabyerley.substack.com</link></image><generator>Substack</generator><lastBuildDate>Thu, 21 Nov 2024 17:39:29 GMT</lastBuildDate><atom:link href="https://melindabyerley.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Melinda Byerley]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[melindabyerley@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[melindabyerley@substack.com]]></itunes:email><itunes:name><![CDATA[Melinda Byerley]]></itunes:name></itunes:owner><itunes:author><![CDATA[Melinda Byerley]]></itunes:author><googleplay:owner><![CDATA[melindabyerley@substack.com]]></googleplay:owner><googleplay:email><![CDATA[melindabyerley@substack.com]]></googleplay:email><googleplay:author><![CDATA[Melinda Byerley]]></googleplay:author><item><title><![CDATA[I Want To Replace Myself With AI]]></title><description><![CDATA[Because everyone deserves top marketing analytics expertise.]]></description><link>https://melindabyerley.substack.com/p/i-want-to-replace-myself-with-ai</link><guid isPermaLink="true">https://melindabyerley.substack.com/p/i-want-to-replace-myself-with-ai</guid><dc:creator><![CDATA[Melinda Byerley]]></dc:creator><pubDate>Tue, 09 Jul 2024 19:54:25 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d8a4cf1-4058-4aed-9bc3-8059d539ed97_5184x3456.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>For over twenty years, I&#8217;ve had a hard time explaining what I do to anyone who isn&#8217;t responsible for spending money on marketing. <br><br>Thanks to AI, I can now explain it to anyone. <br><br>I&#8217;m a human GPT for Google Analytics; as well as for data from Salesforce, Google Ads, SEO, Instagram, Facebook, TikTok, Pinterest, Podcasts, point of sale, and web logs. I take data and help senior executives turn it into action that makes money. <br><br><em><strong>I am an alchemist who transforms marketing data into gold</strong></em><strong>.  </strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d8a4cf1-4058-4aed-9bc3-8059d539ed97_5184x3456.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d8a4cf1-4058-4aed-9bc3-8059d539ed97_5184x3456.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d8a4cf1-4058-4aed-9bc3-8059d539ed97_5184x3456.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d8a4cf1-4058-4aed-9bc3-8059d539ed97_5184x3456.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d8a4cf1-4058-4aed-9bc3-8059d539ed97_5184x3456.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d8a4cf1-4058-4aed-9bc3-8059d539ed97_5184x3456.jpeg" width="728" height="485.5" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6d8a4cf1-4058-4aed-9bc3-8059d539ed97_5184x3456.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:false,&quot;imageSize&quot;:&quot;normal&quot;,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:728,&quot;bytes&quot;:1869511,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d8a4cf1-4058-4aed-9bc3-8059d539ed97_5184x3456.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d8a4cf1-4058-4aed-9bc3-8059d539ed97_5184x3456.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d8a4cf1-4058-4aed-9bc3-8059d539ed97_5184x3456.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d8a4cf1-4058-4aed-9bc3-8059d539ed97_5184x3456.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a><figcaption class="image-caption">Photo by <a href="https://unsplash.com/@zlataky?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash">Zla&#357;&#225;ky.cz</a> on <a href="https://unsplash.com/photos/silver-and-gold-round-coins-uG3sjycquog?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash">Unsplash</a></figcaption></figure></div><p><br>Now imagine that you had an alchemist. A person who could quite literally turn lead into gold. Would you ask them to go find the lead, extract it, package it up, transport it, store it, and unbox it? <br><br>Hell no. You&#8217;d want that person turning lead into gold as fast as they could.  <br><br>And yet, that&#8217;s exactly what my life -and the life of all us great marketing analysts-is like. We have to spend at least half our time working putting data into a format we can use to perform our alchemy; such as building data warehouses, piecing unstructured data together, normalizing it; and more, much more. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Let's Get Real! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>I&#8217;m an expensive resource, because there are not enough of me to go around.  I have to turn away promising and valuable small businesses as clients because I can&#8217;t afford to work with them. It&#8217;s not fair that only big companies can benefit from my expertise. But the truth remains: lots of people can find the lead, but there are not enough alchemists in the world. </p><p><strong>I want to replace myself with AI because a) there&#8217;s so much more gold I </strong><em><strong>could</strong></em><strong> create </strong><em><strong>from the same lead</strong></em><strong> given AI&#8217;s capabilities, and because b) I believe every company in the world-small or large- deserves to have someone with my decades of expertise and training helping their marketing team turn lead into gold. </strong></p><h2>But. </h2><p><em>There is currently no safe <strong>or </strong>accurate way to layer ChatGPT onto Google Analytics for most companies, no matter what the startups are telling you</em>. The core issue lies less in data security (though it&#8217;s still an issue because this sensitive information), and more in data availability. The fact is most &#8220;Marketing Analytics AI&#8221; companies don&#8217;t have enough primary data to train safe AND effective models. And most companies don&#8217;t have enough data to do it themselves, because they&#8217;re just one company. <br><br>Even gigantic companies with lots of data will struggle with this problem, because there aren&#8217;t enough AI and ML engineers available to solve this problem on a one-off basis. Given current costs, it will be hard to justify the return on investment for individual companies unless they&#8217;re spending $50M or more on advertising a year. And that assumes higher ROI/NPV projects aren&#8217;t pushing it down on the priority list. Let&#8217;s face it, marketing rarely gets R&amp;D budget. :/</p><p>This leaves anyone attempting to solve this problem with two options that have significant challenges:</p><ol><li><p><strong>Synthetic Data Creation:</strong> While generating data based on patterns is cheaper and easier, it falls short without domain experts like me to validate real-world applicability and catch training data flaws. As I said above, we&#8217;re in short supply, and we are not cheap. </p></li><li><p><strong>Data Acquisition from Multiple Sources:</strong> Trust is a significant barrier, as few companies can secure enough primary data from various businesses to train robust models.</p></li></ol><p><em>As a result, I believe that at this time, only three companies currently possess the primary marketing data required to replace me at scale. </em></p><ul><li><p><strong>Google</strong> - due to the broad and deep information it has on many sizes of businesses, including conversion information; plus Google Ads and Performance Marketing, plus email. I&#8217;d be shocked if they weren&#8217;t thinking about it-but given the current existential threat to search, I would expect this to be de-prioritized. They don&#8217;t monetize GA that well, and it would be hard for them to see how valuable this could be.  </p></li><li><p><strong>Adobe -</strong> For similar reasons to Google, it has incredible primary data in Analytics. I worry that as a &#8220;Creative Cloud&#8221; company it too may struggle to see the opportunity in this part of its business.</p></li><li><p><strong>Salesforce</strong> - I have incredible hopes for them. Tableau is the obvious angle here, but their massive data sets in Commerce Cloud and Marketing Cloud; and relentless focus on the right customers could prove to be a real player. </p></li></ul><p><em>*see footnote for explanation of who I left out. (And hey, it&#8217;s the internet, so I expect you&#8217;ll school me in the comments. Bring it on.)</em></p><h1>So What? </h1><ol><li><p><strong>If you're considering investing in a tool to replace a skilled analyst like me with AI, you might end up wasting your money</strong>. The technology isn't there yet unless the company in question has access to massive, diverse data sets.</p></li><li><p><strong>If you work for Google, Salesforce, or Adobe and are looking for domain expertise to leverage your data for AI-driven insights, let's connect. </strong>I want to help you help me replace myself with AI. This is a generational opportunity to unlock shareholder value. It is not a technically hard problem to solve. </p></li><li><p><strong>If you're not one of these three but believe you're genuinely solving this problem, please reach out. </strong>I&#8217;m happy to be wrong, so I can focus on my alchemy. </p></li></ol><p></p><div class="directMessage button" data-attrs="{&quot;userId&quot;:87382121,&quot;userName&quot;:&quot;Melinda Byerley&quot;,&quot;canDm&quot;:null,&quot;dmUpgradeOptions&quot;:null,&quot;isEditorNode&quot;:true}" data-component-name="DirectMessageToDOM"></div><p></p><div><hr></div><p><em>*  Why not ______?<br><br>-Microsoft - I may be proven very wrong here, but based on what I know right now; it has no significant marketing analytics assets. LinkedIn is a fraction of the story. Only fools count Microsoft out of any market, though. Perhaps with the Azure and cloud products there&#8217;s an angle, but again, customers would have to turn it over. I don&#8217;t yet see the path, yet.  </em></p><p><em>-Amazon only ha ad data for its merchants and its stores</em></p><p><em>-Facebook can only use its own data, same problem that LinkedIn has. EDIT: 8/23: <a href="https://www.searchenginejournal.com/meta-pushes-ga4-integration-boasts-22-conversion-boost/521601/">With Meta&#8217;s announcement about Google Analytics Integration, they might be able to change my mind&#8230;.</a></em></p><p><em>-ChatGPT can only do this if they&#8217;re totally violating their user agreements, and given their broad ambitions, I don&#8217;t see this as making the cut in terms of importance. (see also Anthropic but it can&#8217;t do data so &#129335;&#127995;&#8205;&#9792;&#65039;) </em></p><p><em>-Did I miss anyone? <br><br>--EDIT: Yes, of course, I missed Apple. Like Microsoft, only fools count them out of any game.  They have enough cash to buy their way in.  But in this case, as things stand today, they too have no marketing analytics data to speak of.  They have their own, of course, and it&#8217;s not nothing. But to build this tool at scale, they&#8217;d need to find a way to get more of it. </em></p><p><br><em>* AI Disclosure: I used ChatGPT4o to help me with reviewing and editing this piece. I came up with the alchemist analogy. </em></p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/p/i-want-to-replace-myself-with-ai/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/p/i-want-to-replace-myself-with-ai/comments"><span>Leave a comment</span></a></p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Let's Get Real! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[New! AI Productivity Boost]]></title><description><![CDATA[One on one sessions now available to make your work fun again with artificial intelligence. All levels are welcome from beginners to experts.]]></description><link>https://melindabyerley.substack.com/p/ai-productivity-boost-for-executives</link><guid isPermaLink="true">https://melindabyerley.substack.com/p/ai-productivity-boost-for-executives</guid><dc:creator><![CDATA[Melinda Byerley]]></dc:creator><pubDate>Wed, 08 May 2024 23:27:32 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eec398f-2c21-492d-8235-50d7e7ab1129_5700x3800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Over the past few months, I&#8217;ve been giving lots of 1x1 demos and tutorials about AI. I&#8217;ve been training teams on how to use it to improve data presentations; and I&#8217;ve worked one on one with senior executives to introduce them to AI, and get them excited about removing the drudgery from their workflows. <br><br>Every time, the audience tells me a) how much fun they had; and b) that I should make this into a product that individuals can purchase.  <br><br>So, I did! <br><br>Now you can book 1x1 time with me to boost your personal workflows with AI. Whether it terrifies you and you want a safe space to learn the basics; want help optimizing a prompt or specific workflow; or get a deep dive on a particular tool like Beautiful.AI; we&#8217;ll work together to make work fun again. <br><br>Really.  <br><br><a href="https://fiddleheadhq.com/marketingai">Here&#8217;s a link to sign up.  Once you purchase, you&#8217;ll get a personal email from me with a link to sign up for your session(s).</a> <br><br>These are for individuals only. <a href="https://fiddleheadhq.com/lets-talk">Contact me for group training.  </a><br><br>And as they say, quantities are limited. I&#8217;m travelling for a good part of June; <a href="https://fiddleheadhq.com/marketingai">so book your sessions today! </a><br><br>Wall-E with a plant has become my own personal symbol of the joy that AI can bring back into our work as marketers and executives, especially those of us who are neurodiverse.  <a href="https://fiddleheadhq.com/marketingai"><br></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://fiddleheadhq.com/marketingai&quot;,&quot;text&quot;:&quot;Come Play With Me!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://fiddleheadhq.com/marketingai"><span>Come Play With Me!</span></a></p><p><a href="https://fiddleheadhq.com/marketingai"><br></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eec398f-2c21-492d-8235-50d7e7ab1129_5700x3800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eec398f-2c21-492d-8235-50d7e7ab1129_5700x3800.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eec398f-2c21-492d-8235-50d7e7ab1129_5700x3800.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eec398f-2c21-492d-8235-50d7e7ab1129_5700x3800.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eec398f-2c21-492d-8235-50d7e7ab1129_5700x3800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eec398f-2c21-492d-8235-50d7e7ab1129_5700x3800.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9eec398f-2c21-492d-8235-50d7e7ab1129_5700x3800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3856280,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eec398f-2c21-492d-8235-50d7e7ab1129_5700x3800.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eec398f-2c21-492d-8235-50d7e7ab1129_5700x3800.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eec398f-2c21-492d-8235-50d7e7ab1129_5700x3800.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9eec398f-2c21-492d-8235-50d7e7ab1129_5700x3800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p><br></p>]]></content:encoded></item><item><title><![CDATA[4 Practical and Simple Prompting Tips]]></title><description><![CDATA[A simple, total noob's guide to getting the most out of Generative AI for writing]]></description><link>https://melindabyerley.substack.com/p/4-practical-and-simple-prompting</link><guid isPermaLink="true">https://melindabyerley.substack.com/p/4-practical-and-simple-prompting</guid><dc:creator><![CDATA[Melinda Byerley]]></dc:creator><pubDate>Fri, 20 Oct 2023 00:05:09 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d020f7b-a575-4098-8081-9f86cf3b3751_2048x2048.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="preformatted-block" data-component-name="PreformattedTextBlockToDOM"><label class="hide-text" contenteditable="false">Text within this block will maintain its original spacing when published</label><pre class="text"><em>This is my personal journal about my learning journey in AI and ML for marketing. With over twenty years of experience managing and marketing tech companies, I have deep knowledge of marketing analytics and attribution, always focused on generating measurable and meaningful business results. For the last nine years, I've advised and served marketing leaders in tech companies, enabling me to share my insights on the impacts of AI and ML, including privacy and ethics issues, through this Substack. You can learn more about me, including my policy on using AI for this blog, in the "About" section of this Substack. I welcome your suggestions for further education on AI and ML.</em></pre></div><h1>In This Issue:</h1><ul><li><p>Prompting without Pain</p></li><li><p>Celebrating Humanity</p></li><li><p>Playing with Generative AI Images</p></li><li><p>What&#8217;s Next</p></li></ul><h1>Prompting Without Pain</h1><p><em>I don&#8217;t tolerate boredom well.  </em>And damn am I bored with all the prompting guides out there. </p><p>I&#8217;ve gone in and tested some of these prompts people give away for free, and damn if I&#8217;m not bored as hell by the copy they generate.  It&#8217;s so obvious, isn&#8217;t it? <br><br>I&#8217;m also <s>lazy</s> efficient, and so I don&#8217;t have much patience for long, drawn out conversations with a chatbot.  <br><br>Herewith, some of what I&#8217;m doing with prompting these days. <br><br><em>Some notes:</em></p><ol><li><p><em>I use the paid versions of ChatGPT 4 and Claude.ai. </em></p></li><li><p><em>Unless otherwise noted, assume the output was not further refined. </em><br></p></li></ol><h2>1. Talk to them like a human. (But never forget they are not human. )</h2><p>For all the fussing about getting prompts right and trying to remember all the crap you&#8217;re supposed to put in each time, the best way I&#8217;ve found is to simply talk to them as though they were human. But as the title says, it&#8217;s important to remember these are not humans talking to you.  <br><br>When talking as though you were speaking to a human, the model learns about your own cadence, how you think, and infinite other things that will help it return a better response.  The more you write, the more it has to work with. </p><p>Consider for a moment the response to these 2 prompts in ChatGPT 4 with Bing Search enabled:<br></p><h3>Prompt 1A: </h3><blockquote><p><em>Please review https://fiddleheadhq.com and create 5 linkedin posts that are on brand for me and for fiddlehead. </em></p></blockquote><h3><strong>Output for Prompt 1A:</strong><br></h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd1851dd-e99d-4241-bbb4-fe9329ac3354_1270x1010.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd1851dd-e99d-4241-bbb4-fe9329ac3354_1270x1010.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd1851dd-e99d-4241-bbb4-fe9329ac3354_1270x1010.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd1851dd-e99d-4241-bbb4-fe9329ac3354_1270x1010.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd1851dd-e99d-4241-bbb4-fe9329ac3354_1270x1010.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd1851dd-e99d-4241-bbb4-fe9329ac3354_1270x1010.png" width="1270" height="1010" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/bd1851dd-e99d-4241-bbb4-fe9329ac3354_1270x1010.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1010,&quot;width&quot;:1270,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:217334,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd1851dd-e99d-4241-bbb4-fe9329ac3354_1270x1010.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd1851dd-e99d-4241-bbb4-fe9329ac3354_1270x1010.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd1851dd-e99d-4241-bbb4-fe9329ac3354_1270x1010.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd1851dd-e99d-4241-bbb4-fe9329ac3354_1270x1010.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p></p><h3>Prompt 1B: Speaking like a human. </h3><blockquote><p><em>Write a clever linked in post in the style of Melinda Byerley that encourages marketing leaders to subscribe to my substack. My substack is about my personal journey to understand the impact of AI on digital marketing, especially marketing analytics. I have more than 20 years of experience in the field. limit prose. </em></p></blockquote><h3><strong>Output for Prompt 1B: <br></strong></h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F903b4b59-a8e6-47eb-a70c-fcf3779de7f1_1166x516.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F903b4b59-a8e6-47eb-a70c-fcf3779de7f1_1166x516.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F903b4b59-a8e6-47eb-a70c-fcf3779de7f1_1166x516.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F903b4b59-a8e6-47eb-a70c-fcf3779de7f1_1166x516.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F903b4b59-a8e6-47eb-a70c-fcf3779de7f1_1166x516.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F903b4b59-a8e6-47eb-a70c-fcf3779de7f1_1166x516.png" width="1166" height="516" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/903b4b59-a8e6-47eb-a70c-fcf3779de7f1_1166x516.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:516,&quot;width&quot;:1166,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:120074,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F903b4b59-a8e6-47eb-a70c-fcf3779de7f1_1166x516.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F903b4b59-a8e6-47eb-a70c-fcf3779de7f1_1166x516.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F903b4b59-a8e6-47eb-a70c-fcf3779de7f1_1166x516.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F903b4b59-a8e6-47eb-a70c-fcf3779de7f1_1166x516.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><h3><strong><br>Keep it human by doing the following:</strong></h3><ul><li><p><strong>Be specific.</strong> If you ask for a general answer, that is what you will get.  If you ask for a specific answer, that is what you will get. You can do a lot of back and forth with the models, but unless you&#8217;re on a paid plan, you&#8217;ll run out of credits fast.  Think through that prompt before you start, and give it as much information as you can gather. <em>Unlike humans, the model can&#8217;t be relied on to infer things that might be obvious. </em></p></li><li><p><strong>Be detailed. </strong>Give the model as much detail as you can to help it decipher what you actually intend. <em>Unlike humans, the model doesn&#8217;t tune out when you ramble on.</em> The more parameters you offer it, like the length of posts, or whether to include emoji, etc. the more you&#8217;ll get that is actually new and surprising. </p></li><li><p><strong>Be liberal with descriptors.</strong>  Adjectives, styles, tones, fears&#8212;use them all in your prompts to nudge the response to your desired outcome. </p><p><strong>. </strong></p></li></ul><h2>2.  Use the models as a thought partner. </h2><p>One of the benefits of being a paid subscriber to these models is the ability to go back and forth with it until you get what you want.  This has led me to have some conversations with the models that have helped me get breakthroughs in how I do work. </p><p>Here&#8217;s just one example. Because I&#8217;m a professional marketer, it might shock you that I struggle to self promote. I have all kinds of blockers about it-the fear of being boooooring, my loathing of bad copy and inane, general posts, and more recently, my realization that posting on social media in anything approaching a more authentic way was generating engagement that I simply don&#8217;t want to spend my life energy on.  <br><br>One day, I took the problem to the models.  <br></p><h3>Prompt 2 - To Claude.AI:<br></h3><blockquote><p><em>claude, I know I need to self promote more. I hate the reply guys on social media, low value commenters arguring with me about things they don't know anything about.</em></p><p><em>I know I should ignore them. I worry that by not answering them, people will agree with them, or run away from the conversation.</em></p><p><em>do you have any advice?</em></p></blockquote><p></p><h3>Prompt 2- Claude&#8217;s Response:<br></h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb697b5b8-293d-43f0-8260-b9d25c0ece00_656x570.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb697b5b8-293d-43f0-8260-b9d25c0ece00_656x570.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb697b5b8-293d-43f0-8260-b9d25c0ece00_656x570.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb697b5b8-293d-43f0-8260-b9d25c0ece00_656x570.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb697b5b8-293d-43f0-8260-b9d25c0ece00_656x570.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb697b5b8-293d-43f0-8260-b9d25c0ece00_656x570.png" width="656" height="570" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b697b5b8-293d-43f0-8260-b9d25c0ece00_656x570.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:570,&quot;width&quot;:656,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:129057,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb697b5b8-293d-43f0-8260-b9d25c0ece00_656x570.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb697b5b8-293d-43f0-8260-b9d25c0ece00_656x570.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb697b5b8-293d-43f0-8260-b9d25c0ece00_656x570.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb697b5b8-293d-43f0-8260-b9d25c0ece00_656x570.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p>Maybe this kind of help is obvious to some people. But it wasn&#8217;t to me, and it helped me a ton.  I asked it for some follow up ideas and this was one really great one. <br></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd9322c5-6294-4efe-b8f2-4458952e4417_799x726.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd9322c5-6294-4efe-b8f2-4458952e4417_799x726.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd9322c5-6294-4efe-b8f2-4458952e4417_799x726.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd9322c5-6294-4efe-b8f2-4458952e4417_799x726.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd9322c5-6294-4efe-b8f2-4458952e4417_799x726.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd9322c5-6294-4efe-b8f2-4458952e4417_799x726.png" width="799" height="726" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cd9322c5-6294-4efe-b8f2-4458952e4417_799x726.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:726,&quot;width&quot;:799,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:190631,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd9322c5-6294-4efe-b8f2-4458952e4417_799x726.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd9322c5-6294-4efe-b8f2-4458952e4417_799x726.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd9322c5-6294-4efe-b8f2-4458952e4417_799x726.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd9322c5-6294-4efe-b8f2-4458952e4417_799x726.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p><br>I cannot begin to tell you what having these phrases in my back pocket has done for my online sanity.  I&#8217;ve used thought partnering for all sorts of problems like my company&#8217;s mission statement, determining how to approach all kinds of problems at work and at home, and for brainstorming news ideas for posting on social media. <br><br></p><h3>Tips For Using LLMs for Thought Partnership</h3><ul><li><p><strong>You&#8217;ll need a paid account.</strong> LLMS are priced on tokens, which is essentially how many words you use. When you start going back and forth, you&#8217;re using up processing capacity, and thus the charge. Even on paid ChatGTPT 4, a deep session I&#8217;m having can get me throttled, and I&#8217;ll have to finish the next day. </p></li><li><p><em><strong>But wait, you&#8217;re saying. You told me to speak at length! </strong></em>I did, but that&#8217;s for solving a different kind of problem.  Thought partnership is different, and when I&#8217;m workign with the model on that, I know it&#8217;s going to give me limitations. </p></li><li><p><strong>And if you&#8217;ve run into these limitations you now understand the power of &#8220;prompt engineering&#8221;</strong> which is really about being as efficient as one can to get the outputs one wants. Over time, as these tools are baked into our every day life, you&#8217;ll need less prompt engineering and will speak to the models like I do here, but with far less limitations. </p></li><li><p><strong>Don&#8217;t be afraid to be afraid.</strong> Tell the models why you are afraid to implement their suggestions. Tell them why you think stuff is BS. <em>Unlike human beings, models don&#8217;t get their feelings hurt when you argue with them and criticize their output.</em></p></li></ul><p></p><h2>3. Try different models for the same problem. </h2><p>A lot of noise lately on how ChatGPT4 has gotten &#8220;worse&#8221; lately. I think it&#8217;s more about safety and backlash and cost savings. But also, new models are different and it&#8217;s worth seeing what they do well and how. <br><br>Here&#8217;s a very simple and straight forward example of the output for the same post on just ChatGPT 4 and Claude.AI. I asked both models to help me write a much shorter bio for placement on the bulletjournal.com website, where I&#8217;m to be listed as <a href="https://fiddleheadhq.com/bulletjournal">one of the first officially authorized trainers of the Bullet Journal&#174; Method. </a></p><h3>Prompt 3: </h3><blockquote><p><em>Please rewrite my short bio for the bulletjournal.com website. the bio must be 2-3 sentences at a maximum.</em></p><p><em>Melinda Byerley is an marketing analytics trailblazer with over 20 years of experience spearheading data-driven growth strategies at pioneering Silicon Valley tech firms like PayPal and eBay.She was an early adopter of Bullet Journal as she learned to manage her ADHD, and is excited to help other neurodiverse executives learn the method to manage their lives, be more productive, and find a sense of purpose. Melinda holds an MBA from Cornell University and a BFA in Drama from Illinois Wesleyan University.</em></p></blockquote><p></p><h3>Response 3A: ChatGPT-4:</h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa1a03e3f-0ca3-41c7-932a-4861e18e8dac_1360x652.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa1a03e3f-0ca3-41c7-932a-4861e18e8dac_1360x652.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa1a03e3f-0ca3-41c7-932a-4861e18e8dac_1360x652.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa1a03e3f-0ca3-41c7-932a-4861e18e8dac_1360x652.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa1a03e3f-0ca3-41c7-932a-4861e18e8dac_1360x652.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa1a03e3f-0ca3-41c7-932a-4861e18e8dac_1360x652.png" width="1360" height="652" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a1a03e3f-0ca3-41c7-932a-4861e18e8dac_1360x652.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:652,&quot;width&quot;:1360,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:166274,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa1a03e3f-0ca3-41c7-932a-4861e18e8dac_1360x652.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa1a03e3f-0ca3-41c7-932a-4861e18e8dac_1360x652.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa1a03e3f-0ca3-41c7-932a-4861e18e8dac_1360x652.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa1a03e3f-0ca3-41c7-932a-4861e18e8dac_1360x652.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><h3>Response 3B: Claude.AI<br></h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa611b644-b3ab-42b8-a49a-90aef5d3cdce_745x490.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa611b644-b3ab-42b8-a49a-90aef5d3cdce_745x490.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa611b644-b3ab-42b8-a49a-90aef5d3cdce_745x490.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa611b644-b3ab-42b8-a49a-90aef5d3cdce_745x490.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa611b644-b3ab-42b8-a49a-90aef5d3cdce_745x490.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa611b644-b3ab-42b8-a49a-90aef5d3cdce_745x490.png" width="745" height="490" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a611b644-b3ab-42b8-a49a-90aef5d3cdce_745x490.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:490,&quot;width&quot;:745,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:146394,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa611b644-b3ab-42b8-a49a-90aef5d3cdce_745x490.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa611b644-b3ab-42b8-a49a-90aef5d3cdce_745x490.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa611b644-b3ab-42b8-a49a-90aef5d3cdce_745x490.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa611b644-b3ab-42b8-a49a-90aef5d3cdce_745x490.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p><strong>Which version is better? That&#8217;s for you as the author to decide. </strong><br><br>Tips for using Different Models:</p><ul><li><p><strong>Feed one output to another.</strong> Ask ChatGPT 4 to analyze the output from claude, and vice versa. </p></li><li><p><strong>Merge content:</strong> take the best of both or more and ask the model to combine them. </p></li><li><p><strong>Proofreading: </strong>I always ask the models to proofread before posting. I say, &#8220;please review this ONLY for spelling, grammar, and punctuation.&#8221; <br></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Let's Get Real. Subscribe now to get notified of new posts, and please consider a paid pledge to encourage me to develop more useful content about AI in Marketing.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div></li></ul><h2>4. The Power of Voice and Style</h2><p> I have hesitated to share this tip because in my recent experience it&#8217;s one of the most powerful ways to use an LLM. If I announce my sources to the whole world, I&#8217;ll lose that arbitrage right now, and so I&#8217;m going to share with you a very obvious and simple example. I will let you think about which voices and styles I might use in my own work.  </p><p>I gave Claude.ai a simple request and had some fun. <br></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1aae0a8-9e9e-4195-9979-a3b7b7a9a032_1570x1806.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1aae0a8-9e9e-4195-9979-a3b7b7a9a032_1570x1806.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1aae0a8-9e9e-4195-9979-a3b7b7a9a032_1570x1806.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1aae0a8-9e9e-4195-9979-a3b7b7a9a032_1570x1806.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1aae0a8-9e9e-4195-9979-a3b7b7a9a032_1570x1806.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1aae0a8-9e9e-4195-9979-a3b7b7a9a032_1570x1806.png" width="1456" height="1675" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c1aae0a8-9e9e-4195-9979-a3b7b7a9a032_1570x1806.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1675,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:506592,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1aae0a8-9e9e-4195-9979-a3b7b7a9a032_1570x1806.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1aae0a8-9e9e-4195-9979-a3b7b7a9a032_1570x1806.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1aae0a8-9e9e-4195-9979-a3b7b7a9a032_1570x1806.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1aae0a8-9e9e-4195-9979-a3b7b7a9a032_1570x1806.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><h3>Tips for using Voice and Style:</h3><ul><li><p><strong>Proceed with caution: potential for copyright infringement. </strong> If you&#8217;re using a modern author, there&#8217;s a very real risk you&#8217;re using their exact words. Real writers who use beautiful phrases deserve to own them. Don&#8217;t steal. Google those phrases and make sure they aren&#8217;t already in use. </p></li><li><p><strong>Combine and remix styles: </strong>One way to get a style that&#8217;s more yours is to use different voices in the same prompt. Another is to take phrases from various styles and remix. </p></li><li><p><strong>Prepare to spend some time assembling. </strong> I used this technique to come up with a post that is not only one of my favorite linkedin posts of all time, but one of my more successful in recent months. It took me over an hour to craft this,  but I&#8217;m proud of it, and I&#8217;m confident that it&#8217;s not violating someone&#8217;s copyright. (I took the photo myself.) But it all started with the exact prompt you see above. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Facbcb7ae-61d3-455e-928e-43254b0440a4_1220x2238.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Facbcb7ae-61d3-455e-928e-43254b0440a4_1220x2238.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Facbcb7ae-61d3-455e-928e-43254b0440a4_1220x2238.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Facbcb7ae-61d3-455e-928e-43254b0440a4_1220x2238.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Facbcb7ae-61d3-455e-928e-43254b0440a4_1220x2238.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Facbcb7ae-61d3-455e-928e-43254b0440a4_1220x2238.png" width="1220" height="2238" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/acbcb7ae-61d3-455e-928e-43254b0440a4_1220x2238.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2238,&quot;width&quot;:1220,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1163542,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Facbcb7ae-61d3-455e-928e-43254b0440a4_1220x2238.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Facbcb7ae-61d3-455e-928e-43254b0440a4_1220x2238.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Facbcb7ae-61d3-455e-928e-43254b0440a4_1220x2238.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Facbcb7ae-61d3-455e-928e-43254b0440a4_1220x2238.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div></li></ul><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading this far! Please subscribe to encourage me to keep writing and learning. I currently subscribe to over a dozen newsletters to stay on top of AI and try to figure out what it all means for us in marketing, especially in marketing analytics. </p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><h1>Celebrating Humanity: AI For Good</h1><p><a href="https://www.independent.co.uk/tech/ai-voice-diabetes-smartphone-healthcare-b2431802.html">Crikey. If this holds, it&#8217;s a game changer. Scientists can test for diabetes by speaking into a smart phone. <br></a></p><h1>Playing With Generative AI Images</h1><p>I&#8217;ve been sound asleep on how fast Adobe Firefly is improving. On top of it, the user interface can get me to better images faster without requiring as much in depth knowledge of their parameters. <a href="https://www.computerworld.com/article/3699053/adobe-offers-copyright-indemnification-for-firefly-ai-based-image-app-users.html">I&#8217;m especially impressed that they now indemnify users because they&#8217;re working with a library they own. </a><br></p><blockquote><p>&#8221;Getting a cup of coffee with a robot best friend&#8221;  (Photo, Hyper realistic)<br></p></blockquote><p></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d020f7b-a575-4098-8081-9f86cf3b3751_2048x2048.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d020f7b-a575-4098-8081-9f86cf3b3751_2048x2048.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d020f7b-a575-4098-8081-9f86cf3b3751_2048x2048.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d020f7b-a575-4098-8081-9f86cf3b3751_2048x2048.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d020f7b-a575-4098-8081-9f86cf3b3751_2048x2048.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d020f7b-a575-4098-8081-9f86cf3b3751_2048x2048.jpeg" width="1456" height="1456" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9d020f7b-a575-4098-8081-9f86cf3b3751_2048x2048.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1456,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2243714,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d020f7b-a575-4098-8081-9f86cf3b3751_2048x2048.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d020f7b-a575-4098-8081-9f86cf3b3751_2048x2048.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d020f7b-a575-4098-8081-9f86cf3b3751_2048x2048.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d020f7b-a575-4098-8081-9f86cf3b3751_2048x2048.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><h1>What&#8217;s Next</h1><ul><li><p>So many podcasts coming out soon! <a href="https://linkedin.com/in/melindab">Follow me on LinkedIn for more.</a> </p></li><li><p>Taking piles of AI Classes thanks to the generous scholarship from Sectionschool.com in light of my breast cancer treatment. </p></li><li><p><a href="https://stayinaliveintech.com">Planning Season 5 of Stayin&#8217; Alive in Tech, focused on AI</a></p></li><li><p>I&#8217;ve rolled out new pages on the Fiddlehead site for <a href="https://fiddleheadhq.com/marketingai">Marketing AI Strategy Consulting</a>, <a href="https://Fiddleheadhq.com/bulletjournal">Bullet Journal&#174; Coaching</a>, and more! </p></li></ul><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/p/4-practical-and-simple-prompting?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thank you for reading Let's Get Real. This post is public so feel free to share it.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/p/4-practical-and-simple-prompting?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/p/4-practical-and-simple-prompting?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/p/4-practical-and-simple-prompting/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/p/4-practical-and-simple-prompting/comments"><span>Leave a comment</span></a></p>]]></content:encoded></item><item><title><![CDATA[My MAICON Headlines]]></title><description><![CDATA[The Marketing AI Summit: What Marketing Leaders Need To Know, Today]]></description><link>https://melindabyerley.substack.com/p/marketing-ai-conference-summary</link><guid isPermaLink="true">https://melindabyerley.substack.com/p/marketing-ai-conference-summary</guid><dc:creator><![CDATA[Melinda Byerley]]></dc:creator><pubDate>Wed, 09 Aug 2023 21:03:35 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef01f8b9-a655-4cb3-af02-000337ac16c8_477x525.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="preformatted-block" data-component-name="PreformattedTextBlockToDOM"><label class="hide-text" contenteditable="false">Text within this block will maintain its original spacing when published</label><pre class="text"><em>This is my personal journal about my learning journey in AI and ML for marketing. With over twenty years of experience managing and marketing tech companies, I have deep knowledge of marketing analytics and attribution, always focused on generating measurable and meaningful business results. For the last nine years, I've advised and served marketing leaders in tech companies, enabling me to share my insights on the impacts of AI and ML, including privacy and ethics issues, through this Substack. You can learn more about me, including my policy on using AI for this blog, in the "About" section of this Substack. I welcome your suggestions for further education on AI and ML.</em></pre></div><p></p><h1>In This Issue:</h1><ul><li><p>MAICON 2023: What Marketing Leaders need to know. </p></li><li><p>Want A Video of This?</p></li><li><p>Celebrating Humanity</p></li><li><p>Playing with Generative AI Images</p></li><li><p>What&#8217;s Next</p></li></ul><h1>MAICON 2023 Headlines for CMOs</h1><p><em>Overall, MAICON 2023 was a blast! The food and logistics were all top notch and the people were friendly and curious. I can&#8217;t thank Cathy McPhillips enough for her community building and logistics support. I paid for my attendance and travel, and no consideration has been given to me for my post or comments. <br><br>I wrote this post 100% and have decided to not even edit it with AI to preserve my own voice. So any mistakes are mine, and I thank you in advance for your patience. </em> </p><h2>1.  AI In Marketing Is A Once-In-A-Generation, Career-Defining Opportunity. For the Top Line as Well As For the Bottom Line.</h2><p>Last year, MAICON had about 300 attendees. This year there were nearly 800, blowing well past the goal of 600. Those of you burned by crypto, Metaverse, and/or Web 3.0 might be feeling a bit wary, because some of the same characters are saying some of the same things. (&#8220;disruptive.&#8221; etc) People who have followed me for a long time know I rolled my eyes at this stuff. <br><br>If we&#8217;re talking about AGI (the stuff we see in science fiction), yes, that&#8217;s a long way away, and it&#8217;s pretty much not something that&#8217;s something mere mortals are going to be accessing in the near future. <em>If you&#8217;re a CMO here to learn about what this all means for your career, you can safely set aside most &#8220;future of humanity&#8221; discussions in the near term, unless you work in the industry, or have a lot of time on your hands to feel frightened and helpless.</em><br><br>Ah, but the AI I&#8217;m talking about is going to transform our lives in a way no less profound than the personal computer, or the internet. I&#8217;ve witnessed four major technology shifts in my lifetime: the PC, the internet, the mobile phone, and social media. This has all the earmarks of that kind of change. And the gold rush is on, and you should be looking everywhere you can to find a way to participate. <br><br>If you don&#8217;t want to believe me, believe the data on adoption: <br></p><ul><li><p><a href="https://www.zdnet.com/article/mass-adoption-of-generative-ai-tools-is-derailing-one-very-important-factor-says-mit/">MIT Sloan and BCG, and Oxford&#8217;s Institute for Ethics Survey of 1200 companies: </a>&#8220;The research suggests 78% of organizations report accessing, buying, licensing, or otherwise using third-party AI tools, including commercial APIs, pretrained models, and data. More than half (53%) rely exclusively on third-party AI tools and have no internally designed or developed AI technologies of their own.&nbsp;&#8220; </p></li><li><p>No, this isn&#8217;t just about ChatGPT. <a href="https://hbr.org/2021/09/ai-adoption-skyrocketed-over-the-last-18-months">Even back in 2021, HBR was reporting the &#8220;skyrocketing use of AI&#8221;: </a></p><p>86% of PwC&#8217;s survey respondents said AI was a &#8220;mainstream technology. &#8220; In 2021. Sobering for those of us just getting on board. (but it&#8217;s not too late, don&#8217;t despair!)</p></li><li><p><a href="https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2023-generative-ais-breakout-year">You HAVE read McKinsey&#8217;s AI report from last week, right? </a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2676ad18-98f3-4d54-8fd5-9816efb6aaab_818x716.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2676ad18-98f3-4d54-8fd5-9816efb6aaab_818x716.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2676ad18-98f3-4d54-8fd5-9816efb6aaab_818x716.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2676ad18-98f3-4d54-8fd5-9816efb6aaab_818x716.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2676ad18-98f3-4d54-8fd5-9816efb6aaab_818x716.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2676ad18-98f3-4d54-8fd5-9816efb6aaab_818x716.png" width="818" height="716" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2676ad18-98f3-4d54-8fd5-9816efb6aaab_818x716.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:716,&quot;width&quot;:818,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:127129,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2676ad18-98f3-4d54-8fd5-9816efb6aaab_818x716.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2676ad18-98f3-4d54-8fd5-9816efb6aaab_818x716.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2676ad18-98f3-4d54-8fd5-9816efb6aaab_818x716.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2676ad18-98f3-4d54-8fd5-9816efb6aaab_818x716.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p></p></li></ul><p>On the mainstage at MAICON, the speakers gave us chart after chart, story after story of how AI can and is being used by many companies of different sizes and at growth stages. <br><br>The fact is that big companies have been working on this for close to a decade, and that&#8217;s not just the big Tech companies. AI is being used to drive both strategic competitive advantage as well as cost and efficiency savings. Here are some publicly available articles about stories I heard in the hallways that will help you see past the generative AI hype with ChatGPT to the enormous opportunity right in front of us all. </p><ul><li><p><a href="https://emerj.com/ai-sector-overviews/artificial-intelligence-at-mcdonalds/">McDonald&#8217;s</a></p></li><li><p><a href="https://www.eschergroup.com/ua/blog/improving-postal-service-with-ai-machine-learning-and-data/">The US Postal Service</a></p></li><li><p><a href="https://www.bloomberg.com/company/press/bloomberggpt-50-billion-parameter-llm-tuned-finance/">Bloomberg </a></p></li><li><p><a href="https://www.techrepublic.com/article/how-sephora-is-leveraging-ar-and-ai-to-transform-retail-and-help-customers-buy-cosmetics/">Sephora</a></p></li></ul><h2>2. Marketing Is Likely Best Suited to Lead the AI Transformation. </h2><p>The short answer is that as the function charged with growing the company, Marketing is missing the boat if it only focuses on the efficiencies available with AI.  Product is one of the four P&#8217;s of &#8220;Capital M&#8221; (my phrase) Marketing, and we should always be at the table, if not leading, when revenue strategy is being discussed.2. AI Adoption Must Begin and End With Business Strategy In Mind. <a href="https://melindabyerley.substack.com/p/should-marketing-own-ai-in-the-enterprise/comments">If you want to debate this idea, please join the community on this Substack discussion I started yesterday. </a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Let's Get Real&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://melindabyerley.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Let's Get Real</span></a></p><h2>3. AI Adoption Must Begin and End With Business Strategy In Mind. </h2><p>Nearly every presentation exhorted us all to stay focused on the business strategy and the potential business value of using AI, NOT on adopting tools just because they were fun to use. I came away with a solid framework for helping my clients begin the process of adapting to the AI future in their marketing departments.As an MBA, this is so obvious, I can&#8217;t believe it needs to be said, but apparently it does: tools are not the solution to all business problems. It&#8217;s critical to clearly define the problem and develop a a strategy for executing it. <br><br><a href="https://fiddleheadhq.com">This is where I insert my shameless plug for my own services as a marketing technology and analytics veteran. Hire me to help your company figure out what the business cases are, and create a plan for thoughtful adoption. Better yet, hire me to help figure out how AI can make you a strategic leader against your competition. Let&#8217;s go to the grand and glorious future together. </a></p><p></p><h2>4. The Good News: You Are Not Too Late: Even Free Generative AI is Nowhere Near Ubiquitous As You Might </h2><p>I saw a lot of folks at MAICON who were small agencies, and not as many big brands, or big agencies.  I talked to a number of people who went out of sheer curiosity.  Many, many people are at stages in their careers where they&#8217;re ready for something new. (Confirmation bias on my part is a real thing here, because that&#8217;s me.) But You&#8217;re not too late if you&#8217;re just getting into this, you are still right on time. But that advantage is shrinking rapidly&#8230;<br><br>The world isn&#8217;t yet ready to dive into AI like I, and the people reading this blog probably are. They&#8217;re still well behind, and overwhelmed and curious and trying to make sense of it all. I hope my blog will help, just a little bit. <br><br>Nevertheless MAICON attendance was notably lacking in West Coast presence. I don&#8217;t know if it was timing, the long haul to Cleveland, or coastal snobbery. My theory is that the Valley is focused on the tech itself and is less vested in how it&#8217;s used or not ready to really think about how it&#8217;s being marketed&#8230;.yet. <br><br>But the people that were there were so passionate about the potential for AI in marketing, and it was so fun to be in a time where we could debate what is coming and hear from people with varied perspectives: sales, strategy, ethics, finance, and technology. There wasn&#8217;t as  much hype and hustle. It felt so much more holistic and dare I say, HUMAN, than most tech conferences I have ever attended. We need more Midwestern Nice in the world. </p><p></p><h2>5. This Is Gen X&#8217;s Moment. </h2><p><a href="https://melindabyerley.substack.com/i/114132866/this-is-gen-xs-moment">As I have been saying since April, I firmly believe that AI in Marketing is made for Generation X. </a>The crowd was almost entirely Gen X, with some Boomers and Millennials and a smattering of Gen Z in the crowd.  Maybe because we&#8217;ve see how much money can be made in a gold rush, and we smell it here? <a href="https://www.fastcompany.com/40558008/why-you-need-to-pay-attention-to-gen-x-leaders">Loving this piece from a couple years back about what Gen X Brings to the table from a leadership perspective. </a>We are independent, fearless, and very, very experienced at living through technology transformations. We have also gained life wisdom, and we still have the energy to lead the types of transformations ahead of us. AI is hitting at exactly the space between the retirement of the Boomers, and the ascendency of Millennials in management. To use a Gen X phrase, <a href="https://www.surfertoday.com/surfing/the-meaning-of-surfing-stoke">I&#8217;m stoked. </a></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Let's Get Real! Subscribe for free to receive new posts and support my work. Please consider a paid pledge to encourage me to develop more content. </p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><h2>6. MAICON: More Education Than News</h2><p>The number of vendors and audience members were consumers of AI, whether personally or professionally. I did not see enterprise software or large enterprises represented on stage or in the vendor booths.  I don&#8217;t see this as a conference you go to to learn the about latest release of ChatGPT, but a place where junior staff and newcomers go to learn about how these tools are being used. <br><br>This is not a bad thing, because it means that Paul Roetzer, Cathy McPhillips, Mike Kaput, and the MAICON crew have their finger on the pulse of what their audience needs.  Manage your expectations accordingly. <br></p><h2>7. I haven&#8217;t Been Thinking Enough About Voice. </h2><p>One of the highlights for me was a fantastic preso by married team <a href="https://www.pragmatic.digital/">Susan and Scot Westwater from Practical Digital </a>on the use of Voice and Conversational AI in business strategy. They&#8217;re working with some of the world&#8217;s largest companies, and have been for quite some time. They gave an in depth discussion, and I want to spend more time thinking about that opportunity for my clients. <em>Tidbit: GA still tracks voice traffic as Direct. Gah, my nemesis strikes again!</em> </p><h2>8. 30+ Tools I Can&#8217;t Wait To Try</h2><p>Mike Kaput of MAICON is a human wikipedia of AI tools and he very generously shared a presentation called 45 Tools In 45 minutes. I love tools and I could think about them all day, but there are just too many in the world; so I&#8217;m grateful for his thoughtful curation. Some of these may be MAICON sponsors, so take that into account.  <br><br>Perplexity, Quantified, Alli.ai, Vista, Pictori,ai, content@scale, Rasa.io, Hyperwrite, Lately, Pecan.ai&#8230;to name just a few! I&#8217;ll write about them in the weeks to come. </p><p></p><h2>Want A Video Of Some of These Thoughts? </h2><p><a href="https://nobrainerpodcast.com/maicon/">I met the fascinating Geoff Livingston at MAICON and he invited me to do a MAICON download with his pal Greg Verdino on the &#8220;No Brainer Podcast&#8221; which is all about Marketing AI.  Check it out!</a> It was my first video appearance since  being diagnosed with cancer a little over a year ago.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60a54363-c5d3-446e-9ed8-55ca220764bd_669x756.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60a54363-c5d3-446e-9ed8-55ca220764bd_669x756.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60a54363-c5d3-446e-9ed8-55ca220764bd_669x756.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60a54363-c5d3-446e-9ed8-55ca220764bd_669x756.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60a54363-c5d3-446e-9ed8-55ca220764bd_669x756.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60a54363-c5d3-446e-9ed8-55ca220764bd_669x756.png" width="347" height="392.1255605381166" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/60a54363-c5d3-446e-9ed8-55ca220764bd_669x756.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:false,&quot;imageSize&quot;:&quot;normal&quot;,&quot;height&quot;:756,&quot;width&quot;:669,&quot;resizeWidth&quot;:347,&quot;bytes&quot;:437982,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60a54363-c5d3-446e-9ed8-55ca220764bd_669x756.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60a54363-c5d3-446e-9ed8-55ca220764bd_669x756.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60a54363-c5d3-446e-9ed8-55ca220764bd_669x756.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60a54363-c5d3-446e-9ed8-55ca220764bd_669x756.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading this far! Please subscribe to encourage me to keep writing and learning. I currently subscribe to over a dozen newsletters to stay on top of AI and try to figure out what it all means for us in marketing, especially in marketing analytics. </p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><h1>Celebrating Humanity: AI For Good</h1><p>As a breast cancer patient, soon to be a survivor as I finish treatment in 2 weeks, this is some amazing news. My cancer was the kind that can&#8217;t be felt or seen, and it was diagnosed by a radiologist. We can&#8217;t just be afraid of AI, we have to seek out and develop uses that will be good for humanity.  <br><br><a href="https://www.theguardian.com/society/2023/aug/02/ai-use-breast-cancer-screening-study-preliminary-results">AI Use In Breast Cancer screening as good as two radiologists, (preliminary) study finds. </a></p><p></p><h1>Playing With Generative AI Images</h1><p>Substack&#8217;s generative AI didn&#8217;t like this prompt, but Bing AI (Dall-E) gave me it&#8217;s best shot. We&#8217;re still in early innings, folks. <br><br>&#8221;Dog Days Of Summer&#8221;<br></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef01f8b9-a655-4cb3-af02-000337ac16c8_477x525.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef01f8b9-a655-4cb3-af02-000337ac16c8_477x525.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef01f8b9-a655-4cb3-af02-000337ac16c8_477x525.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef01f8b9-a655-4cb3-af02-000337ac16c8_477x525.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef01f8b9-a655-4cb3-af02-000337ac16c8_477x525.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef01f8b9-a655-4cb3-af02-000337ac16c8_477x525.png" width="477" height="525" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ef01f8b9-a655-4cb3-af02-000337ac16c8_477x525.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:525,&quot;width&quot;:477,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:361676,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef01f8b9-a655-4cb3-af02-000337ac16c8_477x525.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef01f8b9-a655-4cb3-af02-000337ac16c8_477x525.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef01f8b9-a655-4cb3-af02-000337ac16c8_477x525.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef01f8b9-a655-4cb3-af02-000337ac16c8_477x525.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p><br></p><h1>What&#8217;s Next</h1><ul><li><p>I&#8217;m currently taking a course in &#8220;conversation design&#8221;</p></li><li><p>Testing tools from MAICON</p></li><li><p><a href="https://stayinaliveintech.com">Planning Season 5 of Stayin&#8217; Alive in Tech, focused on AI</a></p></li><li><p>Planning my travel for  this fall. What conferences are a must do? </p></li><li><p>Please keep an eye on my &#8220;notes&#8221; in Substack for quick tips, links, and more. that&#8217;s what will help me keep these blogs from being so huge. </p></li><li><p>What do you want me to drill into? what&#8217;s interesting to YOU? Let me know! <br></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/p/marketing-ai-conference-summary/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/p/marketing-ai-conference-summary/comments"><span>Leave a comment</span></a></p></li></ul><p></p><p></p><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/p/marketing-ai-conference-summary?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thank you for reading Let's Get Real. This post is public so feel free to share it.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/p/marketing-ai-conference-summary?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/p/marketing-ai-conference-summary?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div>]]></content:encoded></item><item><title><![CDATA[Should Marketing Own AI In the Enterprise?]]></title><description><![CDATA[At MAICON (Marketing AI Conference) last week in Cleveland, a provocative claim was made: that marketing was best suited to be the driver of AI &#8230;]]></description><link>https://melindabyerley.substack.com/p/should-marketing-own-ai-in-the-enterprise</link><guid isPermaLink="true">https://melindabyerley.substack.com/p/should-marketing-own-ai-in-the-enterprise</guid><dc:creator><![CDATA[Melinda Byerley]]></dc:creator><pubDate>Tue, 08 Aug 2023 18:04:23 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa46cc87-e89b-41b9-aa49-ed906d19e093_1280x960.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa46cc87-e89b-41b9-aa49-ed906d19e093_1280x960.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa46cc87-e89b-41b9-aa49-ed906d19e093_1280x960.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa46cc87-e89b-41b9-aa49-ed906d19e093_1280x960.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa46cc87-e89b-41b9-aa49-ed906d19e093_1280x960.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa46cc87-e89b-41b9-aa49-ed906d19e093_1280x960.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa46cc87-e89b-41b9-aa49-ed906d19e093_1280x960.png" width="384" height="288" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/aa46cc87-e89b-41b9-aa49-ed906d19e093_1280x960.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:960,&quot;width&quot;:1280,&quot;resizeWidth&quot;:384,&quot;bytes&quot;:2255404,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa46cc87-e89b-41b9-aa49-ed906d19e093_1280x960.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa46cc87-e89b-41b9-aa49-ed906d19e093_1280x960.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa46cc87-e89b-41b9-aa49-ed906d19e093_1280x960.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa46cc87-e89b-41b9-aa49-ed906d19e093_1280x960.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p>At MAICON (Marketing AI Conference) last week in Cleveland, a provocative claim was made: that marketing was best suited to be the driver of AI in the enterprise. The rationale is one I want to believe; but I&#8217;m curious what you all think! <br><br>Here&#8217;s the basic argument: Marketing Owns -or should own- AI for two key reasons:<br><br>1. We are the first to be truly disrupted by it, so we&#8217;re going to learn things we can teach to the rest of the organization<br>2. We are able to communicate about that experience better than any other function. <br><br>So what say you? Is Marketing the driver of AI in the Enterprise? Or only for certain enterprises? If so, which ones? And if it&#8217;s not Marketing, who owns it?</p><p> </p>]]></content:encoded></item><item><title><![CDATA[Using AI Can Get Your Company Sued]]></title><description><![CDATA[An actual IP attorney explains it to me- and you. If you're using ChatGPT to make software, you should be very, very afraid. Why? How can you protect yourself? Brent Britton, esq. helps us make sense of it all in a very practical way. Plus, we honor Dr. Susan Love, and I'm off to the Marketing AI Summit Tomorrow!]]></description><link>https://melindabyerley.substack.com/p/using-ai-marketing-can-get-your-company-sued</link><guid isPermaLink="true">https://melindabyerley.substack.com/p/using-ai-marketing-can-get-your-company-sued</guid><dc:creator><![CDATA[Brent Britton]]></dc:creator><pubDate>Mon, 24 Jul 2023 17:43:57 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4a3934-61a0-484b-a5bc-0d367e524630_512x512" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="preformatted-block" data-component-name="PreformattedTextBlockToDOM"><label class="hide-text" contenteditable="false">Text within this block will maintain its original spacing when published</label><pre class="text"><em>This is my personal journal about my learning journey in AI and ML for marketing. With over twenty years of experience managing and marketing tech companies, I have deep knowledge of marketing analytics and attribution, always focused on generating measurable and meaningful business results. For the last nine years, I've advised and served marketing leaders in tech companies, enabling me to share my insights on the impacts of AI and ML, including privacy and ethics issues, through this Substack. You can learn more about me, including my policy on using AI for this blog, in the "About" section of this Substack. I welcome your suggestions for further education on AI and ML.</em></pre></div><p></p><h1>In This Issue:</h1><ul><li><p>Brent Britton, esq. talks to us about AI and how to think about it as marketers. </p></li><li><p>Playing with AI Generated Images </p></li><li><p>Celebrating Humanity</p></li><li><p>What&#8217;s Next</p></li><li><p>A Question for you<br></p></li></ul><h1>Brent Britton, esq: Attorney. Engineer. IP Expert. Pianist. Badass.</h1><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfa6ec22-c70f-4516-95fe-93289f55f48b_2300x937.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfa6ec22-c70f-4516-95fe-93289f55f48b_2300x937.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfa6ec22-c70f-4516-95fe-93289f55f48b_2300x937.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfa6ec22-c70f-4516-95fe-93289f55f48b_2300x937.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfa6ec22-c70f-4516-95fe-93289f55f48b_2300x937.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfa6ec22-c70f-4516-95fe-93289f55f48b_2300x937.jpeg" width="1456" height="593" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cfa6ec22-c70f-4516-95fe-93289f55f48b_2300x937.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:593,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:186971,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfa6ec22-c70f-4516-95fe-93289f55f48b_2300x937.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfa6ec22-c70f-4516-95fe-93289f55f48b_2300x937.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfa6ec22-c70f-4516-95fe-93289f55f48b_2300x937.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfa6ec22-c70f-4516-95fe-93289f55f48b_2300x937.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p><em>Brent Britton is Fiddlehead&#8217;s attorney, but the reason you should listen to him is because he&#8217;s also (as far as he knows) <a href="https://corexlegal.com/team/">the only attorney to graduate from the MIT Media Lab.</a> He&#8217;s graciously agreed to answer some questions for me - and you- &#8220;off the clock.&#8221; There&#8217;s so much speculation from non-lawyers out there, that I am thrilled he decided to go on the record and give us all some good, professional advice. <br><br>Brent gave me no consideration for this post, it&#8217;s simply a gift he&#8217;s giving to you as part of my community. If you need a good attorney, <a href="https://corexlegal.com/">you should hire him and the team at CoreX Legal</a>. Fiddlehead is on the smaller end of their practice, but we have been very satisfied with their patient, wise, and practical counsel; plus I guarantee you that your attorney&#8217;s photo is nowhere as cool.</em><br></p><h4><em>Brent, Tell Us About Yourself. </em></h4><p>I have, uh, brown hair, blue eyes. I enjoy surfing, backgammon and men who aren't afraid to cry.</p><p>But seriously folks, I&#8217;m just this guy, you know?<em>  </em></p><h4><em><br>Ok, Fine. I&#8217;ll be specific: <strong>What is your area of legal expertise, and where are you in your understanding of AI and the law today, especially as it pertains to marketing content (text and images)?</strong></em></h4><p><em><br></em>A million years ago, before I went to law school, I was an engineer. I studied AI as an undergrad, and also as a graduate student at the MIT Media Lab under <a href="https://en.wikipedia.org/wiki/Marvin_Minsky">Marvin Minsky</a>, basically one of the gods of AI. True conversational AI has been &#8220;ten years away&#8221; for 50 years.</p><p>Alan Turing proposed a test in the 1950&#8217;s: if you are communicating with an AI and you cannot tell the difference between the AI and a human, the AI passes the test. We did not credit AI with passing the Turing test when it beat a grandmaster at chess, or when it beat humans on Jeopardy. But last November when ChatGPT went public, most people would say AI has now passed the Turing test.</p><p>The legal climate at present is in a tizzy. AI can only learn by reading and analyzing existing stuff. But if you review my stuff and produce substantially similar stuff, that constitutes a copyright infringement. So it is likely that the deployment of AI constitutes a copyright infringement of massive proportions.<em><br></em></p><h4><em><strong>Before we go on, it&#8217;s important to note that you are not offering specific legal advice to me, to my company, or to anyone else who reads this piece, right?</strong></em></h4><p>That&#8217;s right. To hell with you freeloaders. If you want meaningful legal advice from me, you&#8217;ll have to pay for it! And don&#8217;t go trying to offer any personal favors if you get my drift because I&#8217;m a very happily married man. You won&#8217;t catch me doing *that* again.  <em>(editor note: now you see why I like him so much. I have no idea what favors he&#8217;s talking about, but I wouldn&#8217;t be surprised if it happened.)</em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading this far! Please subscribe to encourage me to keep writing and learning. I currently subscribe to over a dozen newsletters to stay on top of AI and try to figure out what it all means for us in marketing, especially in marketing analytics. </p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><h4><em>How similar or dissimilar is the AI climate to the time when Napster roamed free?</em></h4><p>In the 1990s, there was no AI in common use. Napster had nothing to do with AI. AI was not a real thing yet &#8211; it was a laboratory thing.</p><h4><em><strong><br>What is the risk to brands and agencies if creators use generative AI without disclosure?</strong></em></h4><p><strong>If an AI is composing your copy, no one owns it</strong>. </p><p>Ownership of words is governed by copyright. Copyright authors must be human. If your AI writes it; then you don&#8217;t own it, the AI doesn&#8217;t own it, and it is in the public domain. This means that no one owns it. Anyone can copy it and repurpose it.</p><p>&nbsp;*But* if the copy produced by the AI is substantially similar to any pre-existing works that the AI had access to before it composed your work, <strong>then *you* may be liable for copyright infringement. </strong>Not the AI &#8211; AI&#8217;s are not people and cannot be sued. Just you, the user of the AI that produced the substantially similar, infringing content.<br></p><h4><br><em>That&#8217;s Terrifying! Is <strong>generating a first draft then editing it enough to gain copyright protection? Practically speaking, how much should we be changing the copy that AI spits out, in order to protect our companies from copyright claims?</strong></em></h4><p>So that it is <em><strong>mostly</strong></em> unrecognizable from the copy. The result should not be substantially similar to the work that was copied.</p><p><em>(Editor's note: I pressed him on this several times. He didn&#8217;t budge. He&#8217;s not kidding.)<br></em></p><h4><em><strong>Should brands and agencies be monitoring AI usage at work? What are the key questions to consider?</strong></em></h4><p>Yes, and the rule is: DO NOT PUT AI-GENERATED CONTENT INTO OUR WORK PRODUCT! And, every company should have an AI policy. </p><h4><em><strong><br>How can brands protect themselves from this risk when hiring agencies, contractors, consultants, and employees?</strong></em></h4><p>Reps and warranties and indemnifications. You&#8217;re looking for language that sounds like this: &#8220;Writer represents and warrants that all deliverables are the original works of Writer and that Writer has the absolute right and license to deliver the same to (me). Writer will indemnify (me) against any claims arising from a breach of this warranty.&#8221; <br><em><br>(editor&#8217;s note: check your Master Service Agreements and Professional Service Agreements. Get addendums if you must. It&#8217;s very likely agencies are already using generative AI in your deliverables if you are not specifically asking otherwise. )</em><br></p><h4><em><strong>If employees, contractors, consultants, or agencies use Chat GPT-is this a potential violation of their NDA?</strong></em></h4><p>Everything they type into ChatGPT prompts is a breach of any NDA they&#8217;ve signed- if what they type into the prompt contains confidential information governed by the NDA.<em> (Editor&#8217;s note: this includes spell checking documents that contain confidential information. Your internal policies and training should cover the use of AI.)</em></p><h4><br><em><strong>If you and a competitor are both using AI, what kind of protection and/or liability do you have if accused of copyright theft?</strong></em></h4><p>There is no &#8220;everyone&#8217;s doing it&#8221; defense to copyright infringement claims. If you are using a tool that has copied other people&#8217;s stuff and is producing infringing copies, you&#8217;re liable.<em><strong><br></strong></em></p><h4><em><strong>How should multinational companies, or those regulated outside the USA, manage their use of generative AI?</strong></em></h4><p>They must tune their practices for each jurisdiction. <br></p><h4><em>Ok, I&#8217;m sufficiently freaked out. How can marketers and agencies use AI in an ethical and legal way?</em> </h4><p>Use it! Chat with it! Explore it. Integrate its results into your work. Just have a policy for its use, do NOT let it be the sole author of your work, and do NOT give confidential materials to the AI. </p><h4><br><em>Anything else you want to add?</em></h4><p>Ok look, my answers above may seem draconian, but the truth is we are still figuring all of this out legally. There are numerous cases pending and we&#8217;re not sure which way they will turn out. Many of the AIs available today were trained on data &#8211; software, photographs, etc. &#8211; that are protected by copyright and subject to licensing terms. If the owners of those data can see substantially similar copies in AI output, then they will be likely to keep suing. At present, they are suing the AI publishers themselves &#8211; OpenAI, etc. But they might decide to sue you, the user, just as easily.</p><p>So here is the practical advice: </p><ol><li><p><strong>Be careful.</strong> Use AI to produce stuff, but go over it with a critical eye. Try to make sure the AI output you&#8217;re using isn&#8217;t too similar to any input that may have been used to generate it. Not easy; I get it. But if you see a Getty Images watermark on the AI output, that&#8217;s a pretty good tell. </p></li><li><p><strong>Don&#8217;t forget that only humans can be authors and inventors, so you do not own the AI output</strong>. No one does. It&#8217;s all in the public domain. </p></li><li><p><strong>Remember that everything you type into the AI prompt is no longer confidential and may be fed into the AI for future use.</strong> For goodness sakes, read the terms of service that comes along with your AI of choice and ensure you understand what it says about ownership and confidentiality <em>and especially indemnification</em> because it probably says that if the AI publisher gets sued because of output you generated using AI then you have to defend that case. Fun times. <em>(Editor&#8217;s note: For him, not for you.)</em></p></li><li><p><strong>If you are using AI to generate software, be very afraid.</strong> One of the earliest lawsuits was filed over massive software copying; it is still pending. </p></li><li><p><strong>Finally, remember that the AI is full of sh*t and will lie to you all day.</strong> It will make up facts and then insist that it is telling the truth. It will invent fake bibliographical citations that look very real but will hold you up to ridicule if you publish them without fact-checking. This dynamic is lovingly called &#8220;hallucinating&#8221; in the parlance, as though the AI were just temporarily tripping or something. Ha ha&#8230; so cute.</p></li></ol><p>TL; DR: AI is a great tool that will make your work better, stronger, faster, and more efficient. But you must review and scrutinize every single thing it produces before putting that output into production because it could be wrong, or flat-out made up. It could be an infringing copy of someone else&#8217;s work. It could subject you to liability. Let&#8217;s be careful out there.<br><br><em><a href="https://www.youtube.com/watch?v=552kEznUH8Q">Editor&#8217;s Note: want to hear more from Brent? He did a webinar this week. Check it out. </a></em></p><h1>Celebrating Humanity:</h1><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ca5d25-7896-4806-9da0-e86dd8c5280c_1200x1059.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ca5d25-7896-4806-9da0-e86dd8c5280c_1200x1059.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ca5d25-7896-4806-9da0-e86dd8c5280c_1200x1059.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ca5d25-7896-4806-9da0-e86dd8c5280c_1200x1059.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ca5d25-7896-4806-9da0-e86dd8c5280c_1200x1059.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ca5d25-7896-4806-9da0-e86dd8c5280c_1200x1059.png" width="434" height="383.005" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/41ca5d25-7896-4806-9da0-e86dd8c5280c_1200x1059.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1059,&quot;width&quot;:1200,&quot;resizeWidth&quot;:434,&quot;bytes&quot;:964955,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ca5d25-7896-4806-9da0-e86dd8c5280c_1200x1059.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ca5d25-7896-4806-9da0-e86dd8c5280c_1200x1059.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ca5d25-7896-4806-9da0-e86dd8c5280c_1200x1059.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ca5d25-7896-4806-9da0-e86dd8c5280c_1200x1059.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p>As you know, I have been undergoing breast cancer treatment for the past year. As I write this, I am celebrating the one-year anniversary of the first phase of my treatment, which was surgery to remove the tumors in one breast, as well as several lymph nodes. Thankfully, the lymph nodes turned out to be negative. I&#8217;m considered NED (No Evidence of Disease), and if the statistics apply to me, I will be around for a normal lifespan.</p><p>Now, if you had met me prior to my cancer diagnosis, you would know I had "plenty to spare" in that department, and frankly, the idea of a mastectomy was appealing: who wouldn&#8217;t want to skip wearing a bra again? And if it ensured that I was done with cancer once and for all, it seemed like a fair trade. However, Dr. Susan Love (via her book) did the first research that uncovered this: mastectomies (in most cases, but especially in my case) have no better outcomes than a lumpectomy. <br><br>Prior to Dr. Love&#8217;s work, women would go in for a lumpectomy and come out with a double mastectomy without consent. Her book is the bible for most of us with breast cancer. Her untimely death on July 2 from recurrent leukemia was a loss to all of us in the breast cancer community. She was a pioneer in surgery, same-sex marriage, and just being a woman in a very male-dominated environment. She went on to create a foundation and an army (literally, we're all part of Dr. Love's army of patients who volunteer for clinical research).<br><br><a href="https://wapo.st/3OoSH4g">You owe it to yourself, to me, and to anyone you care about who&#8217;s had breast cancer, to read her obituary. I&#8217;ve gifted a link for you from the Washington Post. </a></p><h1>Playing With <s>Midjourney</s> Bing and Substack Images</h1><p>A simple word, summer. And I&#8217;m so grateful this year to be able to enjoy it.  </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4a3934-61a0-484b-a5bc-0d367e524630_512x512" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4a3934-61a0-484b-a5bc-0d367e524630_512x512 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4a3934-61a0-484b-a5bc-0d367e524630_512x512 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4a3934-61a0-484b-a5bc-0d367e524630_512x512 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4a3934-61a0-484b-a5bc-0d367e524630_512x512 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4a3934-61a0-484b-a5bc-0d367e524630_512x512" width="512" height="512" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3f4a3934-61a0-484b-a5bc-0d367e524630_512x512&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:&quot;normal&quot;,&quot;height&quot;:512,&quot;width&quot;:512,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4a3934-61a0-484b-a5bc-0d367e524630_512x512 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4a3934-61a0-484b-a5bc-0d367e524630_512x512 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4a3934-61a0-484b-a5bc-0d367e524630_512x512 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4a3934-61a0-484b-a5bc-0d367e524630_512x512 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a><figcaption class="image-caption">summer</figcaption></figure></div><h1>What&#8217;s Next</h1><ul><li><p>I&#8217;m off to MAICON: Marketing AI Conference Next week.  I&#8217;m sure I&#8217;ll be fired up with lots of ideas upon my return. Keep an eye on my Notes here, as I will be posting interesting tidbits. I will also post business things on LinkedIn. I&#8217;m on Threads and Bluesky, but neither of them feel like a good use of time right now. </p></li><li><p>Please continue to share with your friends. It keeps me inspired and excited to find out new things. </p></li><li><p>Season 4 of Stayin&#8217; Alive in Tech is going to be all about AI. Who do you want to hear from? <br></p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Let's Get Real&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Let's Get Real</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/p/using-ai-marketing-can-get-your-company-sued/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/p/using-ai-marketing-can-get-your-company-sued/comments"><span>Leave a comment</span></a></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Let's Get Real! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Quick Note: Why You Can't Count Out Google ]]></title><description><![CDATA[Absolutely Amazing Discovery Tonight]]></description><link>https://melindabyerley.substack.com/p/quick-note-why-you-cant-count-out</link><guid isPermaLink="true">https://melindabyerley.substack.com/p/quick-note-why-you-cant-count-out</guid><dc:creator><![CDATA[Melinda Byerley]]></dc:creator><pubDate>Thu, 11 May 2023 00:43:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F377cf449-06cb-48e4-9c33-7881d320f962_512x512" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="preformatted-block" data-component-name="PreformattedTextBlockToDOM"><label class="hide-text" contenteditable="false">Text within this block will maintain its original spacing when published</label><pre class="text"><em>This is my personal journal about my learning journey in AI and ML for marketing. With over twenty years of experience managing and marketing tech companies, I have deep knowledge of marketing analytics and attribution, always focused on generating measurable and meaningful business results. For the last nine years, I've advised and served marketing leaders in tech companies, enabling me to share my insights on the impacts of AI and ML, including privacy and ethics issues, through this Substack. You can learn more about me, including my policy on using AI for this blog, in the "About" section of this Substack. I welcome your suggestions for further education on AI and ML.</em></pre></div><p></p><h1>In This Issue:</h1><ul><li><p>Google (Bard) Nails It (at least for me, and at least right now)</p></li><li><p>Playing With <s>Midjourney </s>Substack and Bing Images</p></li><li><p>Celebrating Humanity</p></li><li><p>What&#8217;s Next<br></p></li></ul><h1>Google(Bard) Nails It, At Least Right Now</h1><p>Today, Google had its IO conference and announced a lot of stuff regarding AI. Everyone and their brother is writing furiously about it. And, as luck would have it,  I&#8217;m at Mom&#8217;s right now for the first time since cancer, and I&#8217;m trying to stay present with her. <br><br><strong>But I just had to write about this jump in capability, because it is solving a problem I&#8217;ve had for a few weeks now. As far as I know, no other chat bot can do what I&#8217;m about to show you, at least not from a graphic user interface. (As always, correct me if I&#8217;m wrong). I&#8217;m jamming this article out fast to get back to Mom, so please excuse any grammatical issues. This is how you know I write these articles, I guess! :D <br></strong><br><em>My goal: get a chatbot to read a CURRENT article and summarize it for me.</em>  Sounds easy enough, but I spent literally hours with ChatGPT-4 trying to get it to do what I&#8217;m about to show you that Bard can do right now. Because ChatGPT-4 stops at 2021, it&#8217;s not great at taking new information in.  You also can&#8217;t upload big files or do it in any predictable way.  <br><br>Here&#8217;s what happened to me just a few weeks ago with Chat GPT 4. My goal was to get it to write a LinkedIn post that summarized <a href="https://www.forbes.com/sites/sethmatlins/2023/04/17/the-2023-forbes-entrepreneurial-cmo-50/?sh=5191a9ca4d35#anchorTag-2-642d92f79537d26d5ff9aa87">the Forbes 50 Entrepreneurial Marketers article</a> and called out some themes that were present in the article; some commonalities if you will.  </p><p>ChatGPT4 did an admirable job of summarizing the document, and with a LOT of prompting actually got to a place where it asked me questions about what I wanted to actually say in the article.  I was pretty excited. But when I asked it to use specific examples from the article, it listed marketers who weren&#8217;t even in the article! </p><p>I only discovered this when I went to post the article to LinkedIn and then realized I couldn&#8217;t tag the people listed because they didn&#8217;t hold the titles that ChatGPT said they did; and in some cases, they weren't even in the article itself!! ChatGPT kept putting in Fernando Marchado&#8217;s name.  And while Fenando Merchado is a wonderful and entrepreneurial marketer, he simply isn&#8217;t on this particular list.  I tried putting the article in a google doc to upload it. I tried copying and pasting the text (it was too long). Truly, I worked on this for hours, wondering where I had gone wrong. <br><br>As a result, I had to scrap the entire post, for fear of making some other major blunder. <br><br>Meanwhile, literally just now, while on my phone (on LTE at Mom&#8217;s, where I&#8217;m actually tethering to write this piece, please send sympathy,) I was able to get Google Bard to do an absolutely magnificent job of it in just 3 prompts. I could have done it in one long post, but it stuttered for a second and needed to be led along. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading this far! Please subscribe to encourage me to keep writing and learning. I currently subscribe to over a dozen newsletters to stay on top of AI and try to figure out what it all means for us in marketing, especially in marketing analytics. </p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><h2>ChatGPT 4&#8217;s Output:</h2><p></p><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/87428a25-6326-4bb7-81a0-0ab9ddaa1e6a_1328x1092.png&quot;},{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/72e97a1e-01ca-46d0-be6f-ab8a5c35650f_1234x1284.png&quot;}],&quot;caption&quot;:&quot;Here you can see the fantastic power of ChatGPT, but also its supreme failure and risk. This was after 2 hours of prompting. &quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/dbb464c6-bc11-4ae5-b12a-c17aacb3413b_1456x720.png&quot;}},&quot;isEditorNode&quot;:true}"></div><p></p><h2>Google/Bard&#8217;s Output, Tonight: Light Years Ahead<br></h2><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/33a17563-01d3-4dd5-a1ea-55cdf7f4cbd5_1179x1839.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0ace0d0a-2385-4147-b1d2-025e93271911_1179x1862.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6711f143-48e2-43c3-8378-90dd67573d54_1179x1669.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/27102f7c-8a58-415b-866c-72447201cc36_1179x1769.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/068ae1f9-4eac-4e5d-aa2a-e0ad408fea74_1179x1643.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8a7f588f-e498-4260-8366-db9b3daa66e1_1179x1856.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ce999f58-a5b4-4f80-b282-4bb7d905a2c8_1179x1376.jpeg&quot;}],&quot;caption&quot;:&quot;Here you can see Google Bard doing what I ask almost immediately, only my phone as I lazily sipped a vermouth on the rocks and \&quot;farted around\&quot; with it&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7c16e960-2e36-40a7-ab4e-81ddd86be0c6_1456x1946.png&quot;}},&quot;isEditorNode&quot;:true}"></div><p><br></p><h2>A Few Thoughts about Google/Bard, and What&#8217;s Next:</h2><ol><li><p>Surprisingly, Bard was happier being directed to a website link than to my Google Doc, but I bet that will get fixed pretty quickly. </p></li><li><p>I did a bad prompt and it started writing posts about being a better Linkedin marketer. But I closed the app and started again. </p></li><li><p><em><strong>The speed and quality of this tonight got me thinking: Google&#8217;s been crawling the internet for a hell of a lot longer than OpenAI.</strong></em>  There are some things Google is going to naturally do better than anyone else for that simple reason alone.  I&#8217;m not saying they&#8217;ll be the winner-anyone who suggests they know who that winner is full of it-but that all the hype around OpenAI doesn&#8217;t mean they win.  </p></li><li><p>I continue to be so excited about the possibilities.  No one can be counted out right now. </p></li><li><p><em>As always, the usual caveats apply: be smart and check your work, and don&#8217;t upload sensitive information to a chatbot until you understand the implications.</em> </p></li></ol><p><br><br></p><h1>Celebrating Humanity: My Family</h1><p>This tiny hoe was made by my great-grandfather, who ground down a full-size hoe for my great-grandmother. to make it easier for her to weed in between the plants in her flower beds without bending over so much. It&#8217;s been handed down through the generations.  My mother is an expert gardener and has it sharpened every year. It absolutely murders dandelions. And someday, it will be mine. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9dc3c3b-c997-4a49-bcc5-091b180d77e2_960x1280.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9dc3c3b-c997-4a49-bcc5-091b180d77e2_960x1280.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9dc3c3b-c997-4a49-bcc5-091b180d77e2_960x1280.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9dc3c3b-c997-4a49-bcc5-091b180d77e2_960x1280.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9dc3c3b-c997-4a49-bcc5-091b180d77e2_960x1280.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9dc3c3b-c997-4a49-bcc5-091b180d77e2_960x1280.png" width="960" height="1280" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e9dc3c3b-c997-4a49-bcc5-091b180d77e2_960x1280.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1280,&quot;width&quot;:960,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2824837,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9dc3c3b-c997-4a49-bcc5-091b180d77e2_960x1280.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9dc3c3b-c997-4a49-bcc5-091b180d77e2_960x1280.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9dc3c3b-c997-4a49-bcc5-091b180d77e2_960x1280.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9dc3c3b-c997-4a49-bcc5-091b180d77e2_960x1280.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p></p><h1>Playing With <s>Midjourney</s> Bing and Substack Images</h1><p><br></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F377cf449-06cb-48e4-9c33-7881d320f962_512x512" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F377cf449-06cb-48e4-9c33-7881d320f962_512x512 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F377cf449-06cb-48e4-9c33-7881d320f962_512x512 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F377cf449-06cb-48e4-9c33-7881d320f962_512x512 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F377cf449-06cb-48e4-9c33-7881d320f962_512x512 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F377cf449-06cb-48e4-9c33-7881d320f962_512x512" width="512" height="512" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/377cf449-06cb-48e4-9c33-7881d320f962_512x512&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:&quot;normal&quot;,&quot;height&quot;:512,&quot;width&quot;:512,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F377cf449-06cb-48e4-9c33-7881d320f962_512x512 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F377cf449-06cb-48e4-9c33-7881d320f962_512x512 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F377cf449-06cb-48e4-9c33-7881d320f962_512x512 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F377cf449-06cb-48e4-9c33-7881d320f962_512x512 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a><figcaption class="image-caption">cardinal bird in spring time</figcaption></figure></div><p>Substack&#8217;s image generator is now working pretty well so long as I give it a simple prompt.  It&#8217;s close enough.  Here I&#8217;m celebrating the beautiful cardinals that show up at Mom&#8217;s house. Their song is as identifiable as their bright red plumage.  </p><h1>What&#8217;s Next</h1><ul><li><p>Still on my trip, but as the Muse strikes I&#8217;ll be here. </p></li><li><p>Please keep an eye on my &#8220;notes&#8221; in Substack for quick tips, links, and more. that&#8217;s what will help me keep these blogs from being so huge. </p></li><li><p>What do you want me to drill into? what&#8217;s interesting to YOU? Let me know! <br></p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Let's Get Real&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Let's Get Real</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/p/quick-note-why-you-cant-count-out/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/p/quick-note-why-you-cant-count-out/comments"><span>Leave a comment</span></a></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Let's Get Real! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Week 10: What I'm Learning About Prompts]]></title><description><![CDATA[Practice Makes Better (prompting)]]></description><link>https://melindabyerley.substack.com/p/week-10-what-im-learning-about-prompts</link><guid isPermaLink="true">https://melindabyerley.substack.com/p/week-10-what-im-learning-about-prompts</guid><dc:creator><![CDATA[Melinda Byerley]]></dc:creator><pubDate>Mon, 01 May 2023 20:14:58 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5febc3f4-b905-4255-99e4-5c84b43b6d22_1024x1024.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="preformatted-block" data-component-name="PreformattedTextBlockToDOM"><label class="hide-text" contenteditable="false">Text within this block will maintain its original spacing when published</label><pre class="text"><em>This is my personal journal about my learning journey in AI and ML for marketing. With over twenty years of experience managing and marketing tech companies, I have deep knowledge of marketing analytics and attribution, always focused on generating measurable and meaningful business results. For the last nine years, I've advised and served marketing leaders in tech companies, enabling me to share my insights on the impacts of AI and ML, including privacy and ethics issues, through this Substack. You can learn more about me, including my policy on using AI for this blog, in the "About" section of this Substack. I welcome your suggestions for further education on AI and ML.</em></pre></div><p></p><h1>In This Issue:</h1><ul><li><p>Practice Makes Better (Prompting)</p></li><li><p>Playing With <s>Midjourney </s>Substack and Bing Images</p></li><li><p>Celebrating Humanity</p></li><li><p>What&#8217;s Next<br></p></li></ul><h1>Practice Makes Better (Prompting)</h1><p><em>Note: If you&#8217;re bored with all the &#8220;prompt tips&#8221; you see everywhere, I get it. I am too. This is written for me and my followers, who tell me they want to hear from me specifically on this topic.</em> <br><br>If you&#8217;re like most people, after you got your OpenAI account,  you stared at that open chat box and thought &#8220;What now?&#8221; </p><p>You are not alone.  The blank page is a known problem, even among professional writers. It was a key barrier to the widespread adoption of Second Life.  It&#8217;s that horrible feeling when someone asks you a question and you just&#8230;freeze. </p><p>It&#8217;s ok. I&#8217;ve got you. Fear not, and read on. <br><br><em>If you&#8217;re already playing around and want to jump to the next level with me, you can skip this next section.</em> </p><h2><br>The Absolute Noob&#8217;s ChatGPT Icebreaker List<br></h2><p>Here are some sample prompts that you can use to get started. These are all ones that I created myself as I was trying to learn how ChatGPT works. (<em>A gentle reminder that ChatGPT is a brand name for a generative language model. It&#8217;s like Kleenex for &#8220;facial tissue.&#8221;) </em>Here are three sample prompts, in increasing order of complexity. </p><ul><li><p><strong>Who is Melinda Byerley?</strong> I wrote about this journey earlier, here. Obviously, the point is to ask it who YOU are and see what it says. </p></li><li><p><strong>How do I cook a 6.795 pound boneless leg of lamb so that it is tender and juicy while being cooked no more than medium rare? </strong>My prompt size is starting to expand, and I&#8217;m still at that point thinking about ChatGPT as a &#8220;Google Synthesizer.&#8221;</p></li><li><p><strong>Please give me a weekly meal plan with X calories per day, with no more than y from fat, and at least x% protein. Limit red meat to twice per week, and limit dairy except for butter, yogurt, and cheese. Include at least 7-10 fruits and vegetables per day. </strong>Now I&#8217;m getting &#8220;crazy&#8217; and thinking about how much can I get ChatGPT to tell me that would take me hours to research on my own.  </p></li></ul><h2>My Next Level Of Prompting</h2><p>I love that ChatGPT can save my prompts. This is one reason to have a paid account, beyond just accessing the more advanced GPT4 model. This allows me to keep a series of prompts, as the model learns with me, and can build upon itself over time. </p><h3>Example 1: Becoming a better bridge player</h3><p>In 2021, I set a goal to learn how to play bridge. I was an absolute newcomer to the game, though I had played a lot of cards in my life, and was a competitive chess player in high school. (Varsity Letter in Chess = Nerd Badge Unlocked) </p><p>I&#8217;ve been taking live classes, in person, with a break during cancer treatment. As I was recovering, I got back into it, and I&#8217;m spending pretty much every spare minute I have that isn&#8217;t on AI, and recovering from cancer, playing bridge.  But I felt stuck in some key areas, and as I am doing with most questions in my life these days, I decided to ask ChatGPT. Here&#8217;s the first prompt. </p><blockquote><pre><code><em>you are a world expert in duplicate bridge who loves to help beginners learn and grow. I am your student. I have taken a basic class with a good instructor. I know the stayman and Jacoby conventions. Help me understand how to play better duplicate bridge at my level so I can get more masterpoints</em>.</code></pre></blockquote><p>I left two spaces in between sentences because some habits die hard. Nevertheless&#8230;</p><p>I got this output. We all recognize it. It&#8217;s the &#8220;Oh wow, how fast,&#8221; followed by &#8220;Meh, it&#8217;s pretty bland and unactionable.&#8221; Stay with me, and at least skim it, because I&#8217;m going to show you how I iterated on it to take things to the next level. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d45fc19-08db-40cc-91c4-0ce9cce57150_657x848.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d45fc19-08db-40cc-91c4-0ce9cce57150_657x848.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d45fc19-08db-40cc-91c4-0ce9cce57150_657x848.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d45fc19-08db-40cc-91c4-0ce9cce57150_657x848.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d45fc19-08db-40cc-91c4-0ce9cce57150_657x848.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d45fc19-08db-40cc-91c4-0ce9cce57150_657x848.png" width="657" height="848" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5d45fc19-08db-40cc-91c4-0ce9cce57150_657x848.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:848,&quot;width&quot;:657,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:202828,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d45fc19-08db-40cc-91c4-0ce9cce57150_657x848.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d45fc19-08db-40cc-91c4-0ce9cce57150_657x848.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d45fc19-08db-40cc-91c4-0ce9cce57150_657x848.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5d45fc19-08db-40cc-91c4-0ce9cce57150_657x848.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p>Here are some things to notice in the response that you can consider in your own prompts. <br></p><ol><li><p><strong>Conversational and Friendly Tone:</strong> I like teachers that reinforce me as they help me from getting discouraged when things go wrong. And in Bridge, things often go very, very wrong. </p></li><li><p><strong>Ideas For More Research. </strong>There&#8217;s a difference between knowing what to do and doing it. Look at the last part of #2. I knew what 2 of the things listed were: negative doubles and takeout doubles. But I didn&#8217;t know what cue bids were. That was a suggestion for me to go research. </p></li><li><p><strong>Ok, Now What?</strong> Mostly, this was a list of pretty basic and generic stuff you&#8217;d find on any &#8220;how to play better bridge&#8221; website. Think about the questions you&#8217;d want to &#8220;drill into&#8221; and that&#8217;s how you&#8217;ll iterate your prompts to a better place.  I have a Chrome plugin called &#8220;Keywords Everywhere&#8221; from my SEO days that offers quick ways to ask ChatGPT to give me more. Here&#8217;s a screenshot of what it looks like:</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a41b1c1-bee3-47f7-892c-eac7112ae0f4_357x507.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a41b1c1-bee3-47f7-892c-eac7112ae0f4_357x507.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a41b1c1-bee3-47f7-892c-eac7112ae0f4_357x507.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a41b1c1-bee3-47f7-892c-eac7112ae0f4_357x507.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a41b1c1-bee3-47f7-892c-eac7112ae0f4_357x507.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a41b1c1-bee3-47f7-892c-eac7112ae0f4_357x507.png" width="357" height="507" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6a41b1c1-bee3-47f7-892c-eac7112ae0f4_357x507.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:507,&quot;width&quot;:357,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:30555,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a41b1c1-bee3-47f7-892c-eac7112ae0f4_357x507.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a41b1c1-bee3-47f7-892c-eac7112ae0f4_357x507.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a41b1c1-bee3-47f7-892c-eac7112ae0f4_357x507.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a41b1c1-bee3-47f7-892c-eac7112ae0f4_357x507.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p><br></p><p>I asked GPT4 to expand, on that list, and got a literal pile of deeper suggestions to go research. Here&#8217;s just the first part of the list. See all the detail in there? <br></p></li></ol><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc32e1b06-bde4-4289-98af-c2082cd94726_1272x660.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc32e1b06-bde4-4289-98af-c2082cd94726_1272x660.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc32e1b06-bde4-4289-98af-c2082cd94726_1272x660.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc32e1b06-bde4-4289-98af-c2082cd94726_1272x660.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc32e1b06-bde4-4289-98af-c2082cd94726_1272x660.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc32e1b06-bde4-4289-98af-c2082cd94726_1272x660.png" width="1272" height="660" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c32e1b06-bde4-4289-98af-c2082cd94726_1272x660.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:660,&quot;width&quot;:1272,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:193592,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc32e1b06-bde4-4289-98af-c2082cd94726_1272x660.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc32e1b06-bde4-4289-98af-c2082cd94726_1272x660.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc32e1b06-bde4-4289-98af-c2082cd94726_1272x660.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc32e1b06-bde4-4289-98af-c2082cd94726_1272x660.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p></p><ol start="4"><li><p><strong>Brainstorming in &#8220;Flow:&#8221; Leads To Objectives: </strong>As I started to think about what parts of my Bridge game needed help, I started thinking about how scoring in duplicate (competitive) bridge was still so mystifying for me. In particular, it bothered me that I could play a hand well, but not get matchpoints. So I asked ChatGPT this:</p><pre><code>I am struggling to understand how scoring in duplicate bridge works--especially how that form of scoring should impact how we play. </code></pre></li></ol><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Let's Get Real! Support me on the risky journey of re-tooling my brain for AI. </p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Now look at what comes out, and how helpful it is. When this came out, I was jumping up and down. We had never been taught this in class. It&#8217;s amazing. Bridge can be VERY opaque to noobs, as much of the learning is locked up in very old books that take a long time to study; as well as the minds of the folks playing for decades who aren&#8217;t always great at explaining it. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5cddb77b-eebd-4582-9fc4-6ec00d5473e5_612x793.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5cddb77b-eebd-4582-9fc4-6ec00d5473e5_612x793.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5cddb77b-eebd-4582-9fc4-6ec00d5473e5_612x793.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5cddb77b-eebd-4582-9fc4-6ec00d5473e5_612x793.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5cddb77b-eebd-4582-9fc4-6ec00d5473e5_612x793.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5cddb77b-eebd-4582-9fc4-6ec00d5473e5_612x793.png" width="612" height="793" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5cddb77b-eebd-4582-9fc4-6ec00d5473e5_612x793.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:793,&quot;width&quot;:612,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:203681,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5cddb77b-eebd-4582-9fc4-6ec00d5473e5_612x793.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5cddb77b-eebd-4582-9fc4-6ec00d5473e5_612x793.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5cddb77b-eebd-4582-9fc4-6ec00d5473e5_612x793.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5cddb77b-eebd-4582-9fc4-6ec00d5473e5_612x793.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><ol start="5"><li><p><strong>And So on, And So o</strong>n.  I asked GPT to &#8220;exemplify&#8221; with the tool above. And I got an example of a specific bridge hand. Et Voila, I&#8217;m now better at bridge in this area. I scored more matchpoints in that week&#8217;s hand than I had in several weeks. </p></li></ol><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5bb9acfe-5403-43d0-87df-74602b6db705_1276x730.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5bb9acfe-5403-43d0-87df-74602b6db705_1276x730.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5bb9acfe-5403-43d0-87df-74602b6db705_1276x730.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5bb9acfe-5403-43d0-87df-74602b6db705_1276x730.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5bb9acfe-5403-43d0-87df-74602b6db705_1276x730.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5bb9acfe-5403-43d0-87df-74602b6db705_1276x730.png" width="1276" height="730" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5bb9acfe-5403-43d0-87df-74602b6db705_1276x730.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:730,&quot;width&quot;:1276,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:157463,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5bb9acfe-5403-43d0-87df-74602b6db705_1276x730.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5bb9acfe-5403-43d0-87df-74602b6db705_1276x730.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5bb9acfe-5403-43d0-87df-74602b6db705_1276x730.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5bb9acfe-5403-43d0-87df-74602b6db705_1276x730.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><ol start="6"><li><p><strong>My Trusted Bridge Advisor. </strong>This chat is saved in my account, and as I run into questions, I work with the tool and it expands and grows over time. </p></li></ol><p></p><h3>Example 2: Strategic Prompting = Efficiency  </h3><p><em>First, an ethical disclosure. I put into practice <a href="https://www.allabtai.com/the-5-best-prompt-engineering-tips-for-beginners/">the advice I received in this blog post.</a> You should check out his YouTube and newsletter. I sincerely loathe charlatans who are taking other people&#8217;s content and presenting it as their own without attribution. For the record, I have written the copy here myself. No ChatGPT. It&#8217;s mine. Don&#8217;t steal it. :D I like to think the value I provide here is the time it took to sift through all their content and find the practical stuff that worked. There is a lot of crap out there masquerading as prompting advice. </em></p><p>If you read the article I just linked to, he provides a lovely framework for thinking about prompts. </p><ul><li><p>Context</p></li><li><p>Clear Objectives</p></li><li><p>Specificity</p></li><li><p>Iteration</p></li></ul><p>I stumbled into some of this framework with the bridge example: I told it the context around my needs. But I wasn&#8217;t clear about my objective, nor was I specific enough to get what I really wanted. I did, however, have the tenacity to keep iterating, and I eventually got there. <br><br><em>The point of this framework is to get us all there faster, with less iteration from the start. Less brute force, if you will, and more elegant and time-saving prompts.</em>  I took from his post&#8212;with his suggestion&#8212;a prompt, and I applied it to the question I have been answering for nearly all of my professional career. Here it is:<br></p><pre><code>Generate a 300-word article for a strategic marketing agency that provides a comprehensive guide to proving the roi of marketing in the c suite. The article should cover various strategies and techniques, and be written in a clear and concise style accessible senior marketers, whether they have an MBA or not. To support your advice, utilize research and expert opinions from credible sources like academic journals, strategic consulting firms, and the advice of expert marketers. Incorporate relevant statistics, examples, and case studies to illustrate your points and bring the advice to life. Consider the potential challenges and obstacles in getting marketing to be respected and appreciated by the CEO, cto and CFO for the value it delivers and offer strategies to overcome them. </code></pre><p>It did a very fine job of organizing information I know very well, <em>but I would never copy and paste this, because I would want to check whether the sources listed are accurate. </em></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe3b60812-8e43-4c8c-b79f-28588879f360_552x885.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe3b60812-8e43-4c8c-b79f-28588879f360_552x885.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe3b60812-8e43-4c8c-b79f-28588879f360_552x885.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe3b60812-8e43-4c8c-b79f-28588879f360_552x885.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe3b60812-8e43-4c8c-b79f-28588879f360_552x885.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe3b60812-8e43-4c8c-b79f-28588879f360_552x885.png" width="552" height="885" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e3b60812-8e43-4c8c-b79f-28588879f360_552x885.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:885,&quot;width&quot;:552,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:189819,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe3b60812-8e43-4c8c-b79f-28588879f360_552x885.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe3b60812-8e43-4c8c-b79f-28588879f360_552x885.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe3b60812-8e43-4c8c-b79f-28588879f360_552x885.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe3b60812-8e43-4c8c-b79f-28588879f360_552x885.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p>Then I simply kept asking GPT4 to drill down and drill down. <strong>I got what I wanted in 4 prompts instead of a dozen or more that it took me on the bridge example. <br></strong></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3cc4d4b-6a17-4b80-8d2c-8320c9e36ede_1228x200.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3cc4d4b-6a17-4b80-8d2c-8320c9e36ede_1228x200.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3cc4d4b-6a17-4b80-8d2c-8320c9e36ede_1228x200.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3cc4d4b-6a17-4b80-8d2c-8320c9e36ede_1228x200.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3cc4d4b-6a17-4b80-8d2c-8320c9e36ede_1228x200.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3cc4d4b-6a17-4b80-8d2c-8320c9e36ede_1228x200.png" width="1228" height="200" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b3cc4d4b-6a17-4b80-8d2c-8320c9e36ede_1228x200.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:200,&quot;width&quot;:1228,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:47348,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3cc4d4b-6a17-4b80-8d2c-8320c9e36ede_1228x200.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3cc4d4b-6a17-4b80-8d2c-8320c9e36ede_1228x200.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3cc4d4b-6a17-4b80-8d2c-8320c9e36ede_1228x200.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3cc4d4b-6a17-4b80-8d2c-8320c9e36ede_1228x200.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe36074c0-cbed-47a6-b320-4a68d56fb4b1_1204x176.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe36074c0-cbed-47a6-b320-4a68d56fb4b1_1204x176.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe36074c0-cbed-47a6-b320-4a68d56fb4b1_1204x176.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe36074c0-cbed-47a6-b320-4a68d56fb4b1_1204x176.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe36074c0-cbed-47a6-b320-4a68d56fb4b1_1204x176.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe36074c0-cbed-47a6-b320-4a68d56fb4b1_1204x176.png" width="1204" height="176" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e36074c0-cbed-47a6-b320-4a68d56fb4b1_1204x176.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:176,&quot;width&quot;:1204,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:39768,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe36074c0-cbed-47a6-b320-4a68d56fb4b1_1204x176.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe36074c0-cbed-47a6-b320-4a68d56fb4b1_1204x176.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe36074c0-cbed-47a6-b320-4a68d56fb4b1_1204x176.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe36074c0-cbed-47a6-b320-4a68d56fb4b1_1204x176.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e5434f8-03a0-4e6d-8b49-7c319f99c264_1220x182.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e5434f8-03a0-4e6d-8b49-7c319f99c264_1220x182.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e5434f8-03a0-4e6d-8b49-7c319f99c264_1220x182.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e5434f8-03a0-4e6d-8b49-7c319f99c264_1220x182.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e5434f8-03a0-4e6d-8b49-7c319f99c264_1220x182.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e5434f8-03a0-4e6d-8b49-7c319f99c264_1220x182.png" width="1220" height="182" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9e5434f8-03a0-4e6d-8b49-7c319f99c264_1220x182.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:182,&quot;width&quot;:1220,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:43692,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e5434f8-03a0-4e6d-8b49-7c319f99c264_1220x182.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e5434f8-03a0-4e6d-8b49-7c319f99c264_1220x182.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e5434f8-03a0-4e6d-8b49-7c319f99c264_1220x182.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e5434f8-03a0-4e6d-8b49-7c319f99c264_1220x182.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><br>Yes, I could have ultimately written the post myself. But as a person with lifelong ADHD, it might have taken me days, and a LOT of wasted words.  I still need to check the final output and add more substance and practical examples, but the executive function is for me akin to wearing eyeglasses: a necessary aid to my performance. </p><p><em>Pro Tip: copy.ai gives a daily suggested prompt. I&#8217;ve been using them, and it&#8217;s a good reminder to try something new each day.</em> </p><h1>Celebrating Humanity, with Horses</h1><p><a href="https://www.washingtonpost.com/sports/2022/05/06/kentucky-derby-horse-racing-thoroughbred-retirement-farm/">I came across this story I&#8217;d missed last year, about how humans are making farms for racehorses to live out their days in peace and comfort.</a> It sure beats being sent to a glue factory. Pay attention to the lyrical writing quality, which is something that ChatGPT just cannot emulate right now. Think about how you trust this story and the data it provides, simply because you know it&#8217;s <em>The Washington Post.</em> </p><div class="pullquote"><p>"He convinced his wife, a former Boston Globe columnist, to move to Kentucky after she complied on the condition that he wouldn&#8217;t go looking for her once she left him. (She still hasn&#8217;t.) Now they and their staff tend to about 300 acres, about 240 retirees and about 91 equine graves, with people who hope to have similar farms seeking counsel from as far away as Japan. Now Blowen knows things he never knew he would, such as that Silver Charm needs to go into the barn at night because he loathes the headlights on the highway."</p></div><p></p><h1>Playing With <s>Midjourney</s> Bing and Substack Images</h1><p><br></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F084b537a-b46c-4ca8-816c-8d6fbca946dc_512x512" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F084b537a-b46c-4ca8-816c-8d6fbca946dc_512x512 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F084b537a-b46c-4ca8-816c-8d6fbca946dc_512x512 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F084b537a-b46c-4ca8-816c-8d6fbca946dc_512x512 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F084b537a-b46c-4ca8-816c-8d6fbca946dc_512x512 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F084b537a-b46c-4ca8-816c-8d6fbca946dc_512x512" width="512" height="512" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/084b537a-b46c-4ca8-816c-8d6fbca946dc_512x512&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:&quot;normal&quot;,&quot;height&quot;:512,&quot;width&quot;:512,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F084b537a-b46c-4ca8-816c-8d6fbca946dc_512x512 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F084b537a-b46c-4ca8-816c-8d6fbca946dc_512x512 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F084b537a-b46c-4ca8-816c-8d6fbca946dc_512x512 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F084b537a-b46c-4ca8-816c-8d6fbca946dc_512x512 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a><figcaption class="image-caption">Horse. That&#8217;s literally the prompt I used in Substack&#8217;s "image generator.&#8221;</figcaption></figure></div><p>This time I was unable to get Substack&#8217;s image generator to give me the picture above based on a simple word: Horse. <br><br>To the theme of this post, here&#8217;s what it gives me with a more robust prompt. Hey, we&#8217;ve been watching <em>&#8220;Yellowstone&#8221;</em> so that&#8217;s where my head is at. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bed9408-cb9c-475f-b5cb-f999fe4a9bc3_512x512" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bed9408-cb9c-475f-b5cb-f999fe4a9bc3_512x512 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bed9408-cb9c-475f-b5cb-f999fe4a9bc3_512x512 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bed9408-cb9c-475f-b5cb-f999fe4a9bc3_512x512 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bed9408-cb9c-475f-b5cb-f999fe4a9bc3_512x512 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bed9408-cb9c-475f-b5cb-f999fe4a9bc3_512x512" width="512" height="512" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9bed9408-cb9c-475f-b5cb-f999fe4a9bc3_512x512&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:&quot;normal&quot;,&quot;height&quot;:512,&quot;width&quot;:512,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bed9408-cb9c-475f-b5cb-f999fe4a9bc3_512x512 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bed9408-cb9c-475f-b5cb-f999fe4a9bc3_512x512 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bed9408-cb9c-475f-b5cb-f999fe4a9bc3_512x512 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bed9408-cb9c-475f-b5cb-f999fe4a9bc3_512x512 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a><figcaption class="image-caption">Wild horse in Montana majestic and free</figcaption></figure></div><p><br>Here&#8217;s what Bing&#8217;s Image generator gave me for &#8220;horse.&#8221; </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5febc3f4-b905-4255-99e4-5c84b43b6d22_1024x1024.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5febc3f4-b905-4255-99e4-5c84b43b6d22_1024x1024.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5febc3f4-b905-4255-99e4-5c84b43b6d22_1024x1024.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5febc3f4-b905-4255-99e4-5c84b43b6d22_1024x1024.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5febc3f4-b905-4255-99e4-5c84b43b6d22_1024x1024.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5febc3f4-b905-4255-99e4-5c84b43b6d22_1024x1024.jpeg" width="1024" height="1024" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5febc3f4-b905-4255-99e4-5c84b43b6d22_1024x1024.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1024,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:132191,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5febc3f4-b905-4255-99e4-5c84b43b6d22_1024x1024.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5febc3f4-b905-4255-99e4-5c84b43b6d22_1024x1024.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5febc3f4-b905-4255-99e4-5c84b43b6d22_1024x1024.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5febc3f4-b905-4255-99e4-5c84b43b6d22_1024x1024.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p>And here&#8217;s what it gave me for &#8220;Wild horse in Montana majestic and free&#8221;</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3809daf-ba4b-4876-9d0e-714a36c72074_1024x1024.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3809daf-ba4b-4876-9d0e-714a36c72074_1024x1024.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3809daf-ba4b-4876-9d0e-714a36c72074_1024x1024.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3809daf-ba4b-4876-9d0e-714a36c72074_1024x1024.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3809daf-ba4b-4876-9d0e-714a36c72074_1024x1024.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3809daf-ba4b-4876-9d0e-714a36c72074_1024x1024.jpeg" width="1024" height="1024" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b3809daf-ba4b-4876-9d0e-714a36c72074_1024x1024.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1024,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:126580,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3809daf-ba4b-4876-9d0e-714a36c72074_1024x1024.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3809daf-ba4b-4876-9d0e-714a36c72074_1024x1024.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3809daf-ba4b-4876-9d0e-714a36c72074_1024x1024.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3809daf-ba4b-4876-9d0e-714a36c72074_1024x1024.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p></p><h1>What&#8217;s Next</h1><ul><li><p>I&#8217;ll be traveling for the next couple of weeks.  I&#8217;m attending the Build a Better Agency Summit, and most importantly, I&#8217;m seeing my mom for the first time since my diagnosis last year. </p></li><li><p>Please keep an eye on my &#8220;notes&#8221; in Substack for quick tips, links, and more. that&#8217;s what will help me keep these blogs from being so huge. </p></li><li><p>What do you want me to drill into? what&#8217;s interesting to YOU? Let me know! <br></p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Let's Get Real&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Let's Get Real</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/p/week-10-what-im-learning-about-prompts/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/p/week-10-what-im-learning-about-prompts/comments"><span>Leave a comment</span></a></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Let's Get Real! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[What I Know, 2 Months In]]></title><description><![CDATA[As of April 2023, here's how this domain expert in marketing analytics and digital marketing sees the future of marketing in an AI world; and what you need to do right now to get ready for it. And why this is Gen X's moment!]]></description><link>https://melindabyerley.substack.com/p/marketingai-april2023</link><guid isPermaLink="true">https://melindabyerley.substack.com/p/marketingai-april2023</guid><dc:creator><![CDATA[Melinda Byerley]]></dc:creator><pubDate>Tue, 11 Apr 2023 20:53:48 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F298aed27-5cdf-4af7-a111-73f03be9c92d_1024x1024.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="preformatted-block" data-component-name="PreformattedTextBlockToDOM"><label class="hide-text" contenteditable="false">Text within this block will maintain its original spacing when published</label><pre class="text"><em>This is my personal journal about my learning journey in AI and ML for marketing. With over twenty years of experience managing and marketing tech companies, I possess deep knowledge of marketing analytics and attribution, always focused on generating measurable and meaningful business results. For the last nine years, I've advised and served marketing leaders in tech companies, enabling me to share my insights on the impacts of AI and ML, including privacy and ethics issues, through this Substack. You can learn more about me, including my policy on the use of AI for this blog, in the "About" section of this Substack. I welcome your suggestions for further education on AI and ML.</em></pre></div><p></p><h1>In This Issue:</h1><ul><li><p>What I Know, So Far</p></li><li><p>Playing With <s>Midjourney </s>Bing Images</p></li><li><p>Celebrating Humanity<br></p></li></ul><h1>What I Know, So Far: Month Two</h1><p>Since recovering from Covid, I&#8217;ve been immersed in the world of AI for Marketing. I&#8217;ve been attending online sessions, reading(finding links from Reddit, LinkedIn, Twitter, and all kinds of sources), listening to podcasts, and exploring prompts and tools. <br><br>Almost daily, there&#8217;s news out there that in a prior world, would be earth-shattering for at least a week. Because I write to know what I think I&#8217;m taking time in this post to summarize what I know so far.  <em>This list is written for someone who asks me what they need to know, right now.</em> <br><br>As this is a lengthy post including a discussion about privacy/ethics, and contains plenty of bookmarks, I&#8217;m skipping that for this issue. <br></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Let's Get Real! Support me on the risky journey of re-tooling my brain for AI. </p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><h3>It&#8217;s Real.  It&#8217;s Here. </h3><p><br>I empathize with the horror of entering a simple prompt into ChatGPT and seeing it spit out a perfectly written post in seconds. Some writer friends are terrified and angry about these tools. Some marketing friends are frozen in fear, overwhelmed by information. <br><br>Others wonder if it's just hype. It's not. I've made a career out of debunking hype cycles. I advise against installing new tools to solve people and process problems. I rarely sound the alarm about new technology. But the last time I saw technology like this was when I saw the Apple iPhone. I dragged people into the Apple Store and said, 'Look at this. I don't know how, but it's going to change everything.' <br><br>Consider yourself dragged into the 'AI and ML store.'  </p><h3>Change Is Coming Within Months, Not Years. </h3><p><br>There is a strong possibility that many people will lose their jobs because of AI, and the job losses are going to affect knowledge workers faster than any of us thought possible. As a society, we must start to have the conversations needed to manage the impacts. <em>But in the very near future, the marketer who uses AI will be more employable than the marketer who does not. It&#8217;s time to get to work to make sure you have a strong base of understanding.</em> <br><br><strong>Suggested actions: </strong></p><ol><li><p>Get a ChatGPT account and pay for GPT-4. Bonus: Get a Midjourney account.</p></li><li><p><a href="https://www.trustinsights.ai/insights/instant-insights/instant-insights-how-to-write-an-effective-chatgpt-prompt/?utm_source=slack&amp;utm_medium=social&amp;utm_campaign=maii">Try prompt cheat sheets. Here&#8217;s one I like. </a></p></li><li><p><a href="https://www.marketingaiinstitute.com/">Check out the Marking AI Institute site. </a>I&#8217;m also planning on attending their conference in Cleveland in late July. Let me know if you are planning to attend. <a href="https://www.marketingaiinstitute.com/podcast-showcase">Their podcast is also quite useful </a>but goes a level deeper than this substack, so be prepared for some information overload. </p></li><li><p>Do it a little bit each day or every other day. </p></li><li><p>Use it in your personal life. (I used ChatGPT, Bard, and Bing to research leg of lamb recipes this weekend.)"</p></li></ol><h3><br>A brief dictionary of terms for marketers, because the language is evolving in real-time.  </h3><p><br>As of April 2023, here&#8217;s my best understanding of the terms I&#8217;m using. <br></p><ul><li><p><strong>AI (Artificial Intelligence, aka &#8220;narrow AI&#8221; and in some cases &#8220;generative AI&#8221;): </strong>AI that is used for specific and narrow purposes.  Prior to ChatGPT&#8217;s general release in November 2022, narrow AI was in use in many ways, from generating search results in Google to developing cancer treatments. <em>In marketing right now, AI is a buzzword that stands in for a very specific kind of AI called &#8220;Generative AI,&#8221; which is based on Large Language models (LLMs.).</em> This is where tools like ChatGPT, Copy.Ai, Midjourney, and the literally thousands of companies started up right now sit. </p></li><li><p><strong>AGI (Artificial General Intelligence aka &#8220;strong AI&#8221;):  </strong>this is what most of us would have described as AI a few months ago. It&#8217;s the stuff of science fiction, but it is real. It&#8217;s just much farther away, by most estimates about a decade.  Some experts think it will never come. The experts don&#8217;t even agree on how to define it. <em>Therefore, AGI is not on the table for marketers in the foreseeable future so it&#8217;s beyond the scope of this Substack.</em> </p></li></ul><h3><br>AI Today Will Bullshit You. But It&#8217;s Not Sentient. Proceed with Caution. </h3><p><br>Yes, we all shivered a little when Bing told NY Times reporter Kevin Roose to leave his wife. <em>At the same time, it&#8217;s important to remember he was speaking with a computer program, not a primitive human being.</em> The only thing Bing/ChatGPT/Bard can do is summarize what it has been trained on. As I explained above, all things called &#8220;AI&#8221; right now are &#8220;narrow AI.&#8221;  <br><br>In this case, Bing is based on GPT, and it includes vast swaths of the internet, with all its misinformation, hate, and spam. It can synthesize vast amounts of information quickly, but it will also make up things when it doesn't know what to say.  The experts call it &#8220;hallucinating,&#8221; but it&#8217;s really more like that person who bullshits when they don&#8217;t know the answer instead of saying they just don&#8217;t know. Take its advice to leave your wife with a grain of salt and always fact-check. <br><br>Incidentally, this is why generative images on Midjourney have weird feet and hands because the models are trained on existing internet images, which are heavily skewed to faces. </p><h3><br>Don&#8217;t Enter Sensitive Information Into AI Tools Without A Lawyer&#8217;s Advice. Or Why &#8220;On-Prem&#8221; AI doesn&#8217;t exist in marketing yet. </h3><p>Recently I was on a webinar where several organizations were using ChatGPT to provide various marketing tasks.  <br><br>In at least two cases, the companies were unaware of the risk of entering sensitive data into ChatGPT tools and others like it.  This is NOT like Google Docs or other cloud services. <strong>If you are using the public chat function, or scripting through a browser, everything you provide is being used to train the model.</strong> <a href="https://gizmodo.com/chatgpt-ai-samsung-employees-leak-data-1850307376">Samsung found out the hard way. </a>Note that many &#8220;AI companies&#8221; are simply putting a UX &#8220;skin&#8221; on top of ChatGPT&#8217;s technology. Ask questions and call a lawyer before inputting sensitive data and information. <br><br>You&#8217;d think we&#8217;d have all learned our lessons after Facebook, but apparently not. <br><br>Yes, if you sign up for the API, Bing/OpenAI is now opting you out of collecting your data by default, but they still retain some of that data for a period of time.  <a href="https://learn.microsoft.com/en-us/legal/cognitive-services/openai/data-privacy">To get a truly private version of the Chat GPT model, you have to apply and be granted that private version.</a>  I have yet to find an instance of &#8220;on-prem&#8221; AI for marketing tasks for anyone but companies with lots of engineers to manage the issues &#8212;please correct me if I am wrong on this! </p><h3><br>Marketing Analytics AI: Not Yet Ready for Prime Time. </h3><p><br>As I&#8217;m a specialist in analytics and marketing attribution, I&#8217;m paying close attention to evolution in this space. I believe the privacy issue will be a major barrier to new entrants, and until this is figured out, I remain skeptical of marketing analytics AI. There has been so much hype in this space over the years like that seen around CDPs, that has come to nothing. <br><br><em>Marketing analytics problems are almost always people problems.</em>  The biggest challenge we have in marketing analytics is getting people to take action on the data. <br><br>As a result, I will be watching for tools that leverage cohorts of user data and simplify the interaction with the data via chat tools; vs trying to sell solutions for personalized marketing. <em>If you are a company working on using AI in marketing analytics, I want to talk with you and see your product. My clients need you. This conversation can be on or off the record.</em>  <br></p><h3>Immediate Opportunities Exist For Workflow Efficiency. It&#8217;s Going to Get Very Messy. <br></h3><p>Today, your company can create massive efficiencies in workflows. I&#8217;ve got enough experience with ChatGPT4 to tell me that for many, many social media teams, it&#8217;s good enough, once you know a bit about how to prompt.  <br><br>If a writer can generate 10x the social media /email/blog posts in 1/10th the time, and assuming the same number of content pieces are made (because honestly, the world doesn&#8217;t need MORE emails and social media, right? ), then fewer people are needed in the workforce.  <br><br><strong>Agencies: those that don&#8217;t adapt to this quickly, will go out of business. </strong> Right now many clients/marketers are like deer in a headlight: they&#8217;re not sure what way to go.  That will change, quickly; especially if I&#8217;m doing this Substack right. &#128520; Soon they&#8217;ll be asking agencies how they are using AI, and when they can stop paying $10,000 for something that is being done in 1/10th the time.  And while yes, having humans review content and edit, and shape it, is important; &#8220;good enough&#8221; will be enough for many people. <br><br><strong>In-house marketers: it&#8217;s time to start to think about your headcount and your agency use. </strong>Marketing is already the toughest job in tech; and it&#8217;s about to get tougher when your CEO /CFO asks which of your five writers is no longer necessary. <br><br><strong>Practioners/Consultants/Employees: When that question the in-house marketer gets asked, how are you going to be prepared to answer?</strong> What bots are you training? How are you making your work more efficient? </p><h3><br>Prompt Engineering Is Temporary<br></h3><p>Speaking of prompt engineering, don&#8217;t get too enamored of it. The tech industry has a vested interest in having as many people using AI as possible, and to that end, they are going to invest a great deal in making it easier and easier to get what you need out of AI tools.  <br><br>For Gen X, think about this like a command line prompt: necessary for a while, but abstracted away for most of us, thankfully. </p><h3><br>Training AI For Your Company Is The Future</h3><p>Right now, the narrower the AI is, the more effective it is, and thus the more ROI it provides.  ChatGPT 4 is amazing, but tools that can tailor it for writers and marketers are even more efficient. <br><br>Now, imagine what could happen if you train ChatGPT on your website with thousands of pages, so that when it writes social media, it writes it in your style.  Imagine it integrated with<a href="https://www.salesforce.com/products/einstein/overview/"> SalesForce Einstein</a> and all your internal documents. (with the caveat I said earlier about the lack of &#8220;on-prem&#8221; AI for anyone but big companies just yet). <br><br><a href="https://arxiv.org/pdf/2303.17564.pdf">Bloomberg just announced that.</a> <br><br><strong>Companies that behave like Bloomberg will beat those that do not.  </strong></p><h3><br><br><strong>Domain Expertise Matters More Than Ever</strong></h3><p>As ageist as Silicon Valley is, we experts have the advantage this time.  Every company is going to be seeking out domain experts to sniff out the bullshit and train the models.  <br><br>For example, if you&#8217;re an expert writer, CMOs want to hire you to not only to know when it&#8217;s time to have a human write something but also to review the output of bots and writers that use them. They want to be able to trust you to train the tools on your company&#8217;s unique voice and style. CMOs trust your take on which writer tools to use because they know they don&#8217;t have your grammar and editing and proofreading skills.  </p><h3><br><strong>This is Gen X&#8217;s Moment. </strong></h3><p>Not only is Gen X more likely to possess the deep domain knowledge to detect the sophisticated bullshit AI tools are putting out; we&#8217;re also still young enough to be able to learn quickly and adapt.  <br><br>We have the benefits of age- more leadership experience, better discretion, judgment, an appreciation for the nuance and complexity of life, as well as a memory of life without computers. But we&#8217;re young enough to be excited about seeing the change this next phase will bring. <br><br>We&#8217;ve seen some things, but expect to live long enough to benefit from AI. <br><br>Of course, this is a vast generalization. Some boomers are not shying away. Some millennials have their heads in the sand.  <br><br>But Sam Altman said that he thinks he&#8217;s not the right person to run OpenAI in the future. There&#8217;s a lot I have disagreed with Sam on, but I will give him credit for starting to grasp this. (Whether he does anything about it remains to be seen.)<br><br><strong>But I stand by this statement: Gen X will lead us in this time. Our &#8220;middle child, latchkey &#8221; experiences have prepared us perfectly to assess and lead through this important transition. </strong></p><h3>Did I miss anything? Let me know. </h3><p></p><h1>Celebrating Humanity: Holy Edition</h1><p>As several major religions celebrated important holidays in the last week, here&#8217;s an example of one thing that connects them: taking care of the poor.  <br><br><a href="https://www.wxii12.com/article/winston-salem-church-forgives-nearly-dollar33-million-in-medical-debt-for-families/43393886">A church in Winston-Salem, NC, purchased nearly $3.3 million in outstanding medical debt in three counties for 3400 families.  They held a debt-burning ceremony in the church and you should watch it. </a><br><br>They take donations.  And they don&#8217;t have to be huge: </p><div class="pullquote"><p>"Some of the poorer folks that we deal with get a medical bill of $1,000 or $3,000. It might as well be 10 million they just can't deal with it," Jackman said. "For them to get the letter that says that&#8217;s forgiven I think is such a relief."</p></div><p></p><h1>Playing With <s>Midjourney</s> Bing Images</h1><p><br>Unfortunately, I was unable to get Substack&#8217;s image generate to work with the prompt I used in Midjourney. But, I got access to Bing&#8217;s image generator and fed it the exact prompt I used to start this blog.  Here&#8217;s the output. It really took" &#8220;graffiti style&#8221; to heart and certainly seems less of &#8220;<em>The Last of Us</em> apocalypse&#8221; vibe than Midjourney, though now I feel my avatar looks like Dora the Explorer. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F298aed27-5cdf-4af7-a111-73f03be9c92d_1024x1024.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F298aed27-5cdf-4af7-a111-73f03be9c92d_1024x1024.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F298aed27-5cdf-4af7-a111-73f03be9c92d_1024x1024.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F298aed27-5cdf-4af7-a111-73f03be9c92d_1024x1024.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F298aed27-5cdf-4af7-a111-73f03be9c92d_1024x1024.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F298aed27-5cdf-4af7-a111-73f03be9c92d_1024x1024.jpeg" width="1024" height="1024" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/298aed27-5cdf-4af7-a111-73f03be9c92d_1024x1024.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1024,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:192136,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F298aed27-5cdf-4af7-a111-73f03be9c92d_1024x1024.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F298aed27-5cdf-4af7-a111-73f03be9c92d_1024x1024.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F298aed27-5cdf-4af7-a111-73f03be9c92d_1024x1024.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F298aed27-5cdf-4af7-a111-73f03be9c92d_1024x1024.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a><figcaption class="image-caption">Prompt: graffiti style, happy ten year old girl with short dark hair and glasses, in a friendly forest, with a helpful pet horned owl, --aspect 3:2</figcaption></figure></div><h1>What&#8217;s Next</h1><ul><li><p><a href="https://www.amazon.com/gp/product/1637740794/ref=ppx_yo_dt_b_asin_title_o00_s00?ie=UTF8&amp;psc=1">I&#8217;m reading this book on Marketing AI and will write a report on it after I read it. </a>I do recommend the AI marketing institute and its podcast. I&#8217;ve attended several of their sessions and listened to the podcast, and so far, they&#8217;re doing a great job of summarizing things, while balancing hype and risks. </p></li><li><p>Do you know someone who would be a great guest on my podcast this year? I&#8217;m looking for people who know about the history of AI for marketing. </p></li><li><p><strong>If you work for a company that&#8217;s integrating AI into its marketing technology, I&#8217;d like to talk with you, on or off the record. Please send me an email or ping me on LinkedIn.</strong><br></p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Let's Get Real&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Let's Get Real</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/p/marketingai-april2023/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/p/marketingai-april2023/comments"><span>Leave a comment</span></a></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Let's Get Real! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Chat GPT 4 Pro vs Free GPT 3.5 ]]></title><description><![CDATA[And a Pro Tip for Your Prompts]]></description><link>https://melindabyerley.substack.com/p/chat-gpt-4-pro-vs-free-gpt-35</link><guid isPermaLink="true">https://melindabyerley.substack.com/p/chat-gpt-4-pro-vs-free-gpt-35</guid><dc:creator><![CDATA[Melinda Byerley]]></dc:creator><pubDate>Fri, 31 Mar 2023 15:30:49 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F623287d1-e5df-478d-b145-17fc338fe17c_1024x2304.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><br>A quick example of how much better ChatGPT 4 (paid) is vs the Free tool. <br></p><h2><br>Here&#8217;s the prompt:<br></h2><p><em>write a clever linked-in post in the style of Melinda Byerley that encourages marketing leaders to subscribe to my substack. My substack is about my personal journey to understand the impact of AI on digital marketing, especially marketing analytics. I have more than 20 years of experience in the field.  </em></p><p></p><h2>Free Chat GPT (3.5) Response<br></h2><p>Dear Marketing Leaders,</p><p>As we continue to navigate the rapidly evolving world of digital marketing, one thing remains clear: artificial intelligence is changing the game. That's why I'm excited to share my personal journey with you as I seek to understand the impact of AI on marketing analytics.</p><p>With over 20 years of experience in the field, I've seen firsthand the incredible potential of AI to transform the way we approach marketing. But I've also seen the challenges that arise when we don't fully understand the implications of this powerful technology.</p><p>That's why I started my substack - to share my insights and experiences as I explore the intersection of AI and digital marketing. Whether you're a seasoned pro or just starting out, there's something for everyone in my writing.</p><p>So if you're looking to stay ahead of the curve and learn from someone who has been in the trenches, I invite you to subscribe to my substack. Let's explore the world of AI together and unlock the full potential of marketing analytics.</p><p>Best,<br><br></p><h2>Chat GPT4 (Pro) Response:<br></h2><p>&#129302;&#128200; "Are you ready to upskill in AI-powered marketing analytics? Embrace the future, today! &#128161;</p><p>As the digital marketing landscape evolves faster than ever, it's essential for marketing leaders to stay ahead of the curve. I've always believed that the best way to learn and grow is by sharing our personal journeys, and I've found a brilliant resource that does exactly that.</p><p>Introducing [Your Name]'s Substack: a captivating chronicle of a 20-year marketing veteran exploring the impact of AI on digital marketing, with a focus on marketing analytics. &#127760;&#127919;</p><p>Ever wondered how AI is revolutionizing marketing strategies? Curious to learn how machine learning can improve your analytics game? Look no further! With [Your Name]'s insightful narratives, you'll get a front-row seat to the future of marketing, unlocking the power of data-driven decisions. &#128640;&#128202;</p><p>I've been following this Substack for a while, and I can't recommend it enough. In a world where everyone's talking about AI, it's rare to find someone who's not only experienced but is also willing to share their knowledge in such an engaging way. &#127775;&#128218;</p><p>So, marketing leaders, if you're ready to embrace the AI revolution and sharpen your analytical skills, subscribe to [Your Name]'s Substack today. Trust me, it's the best investment you can make in your career and your team's success. &#127775;</p><p>&#128073; Subscribe now: [Substack link] &#128072;</p><p>#AI #DigitalMarketing #MarketingAnalytics #Substack #FutureOfMarketing"</p><h2></h2><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/subscribe?"><span>Subscribe now</span></a></p><h2><br>Pro Tip: Limit Prose<br></h2><p><a href="https://www.linkedin.com/posts/nicoleleffer_chatgpt-chatgpt4-aiforbusiness-activity-7044464579795456000-xVP1?utm_source=share&amp;utm_medium=member_desktop">This tip comes courtesy of Nicole Leffer</a>.  at the end of the prompt, add the term &#8220;Limit Prose&#8221;<br><br></p><h2>Limit Prose: GPT 3.5 Free</h2><p>Marketing leaders, are you ready to tap into the power of AI in your digital marketing strategy? As someone who has spent over 20 years in the field, I understand the importance of staying ahead of the curve. That's why I'm excited to share my personal journey exploring the impact of AI on marketing analytics through my substack. If you want to join me in uncovering the potential of this game-changing technology, subscribe to my substack today. Let's push the boundaries of digital marketing together.</p><h2><br>Limit Prose: GPT4 isn&#8217;t working yet (and a workaround)<br></h2><p><br>GPT 4 apparently hasn&#8217;t learned this term yet: </p><p><br>&#10024;&#128302; "What if you could predict the future of #DigitalMarketing? Dive into my crystal ball with me!" &#128302;&#10024;</p><p>Ever wondered how #AI is revolutionizing marketing analytics? Curious to see what this means for marketing leaders like you? &#128640;</p><p>I'm inviting you to join me on a thrilling ride &#127906; as I unravel the mysteries of AI's impact on our industry. &#128161; With 20+ years of experience, my #Substack will be your gateway to the future of marketing analytics. &#127760;</p><p>You'll gain insights from: &#129302; My own journey decoding AI's role in marketing &#128202; Real-world case studies &amp; best practices &#128640; Strategies for adapting and thriving in the AI era</p><p>Not just any newsletter, but your key &#128273; to staying ahead of the curve in a rapidly evolving landscape. &#127775;</p><p>Are you in? Don't miss out on this opportunity to transform your marketing game. &#128188; Subscribe now: [Link to Substack]</p><p>#MarketingAnalytics #AIinMarketing #MarketingLeaders #SubscribeNow </p><p></p><h2>But it has learned it with the phrase &#8220;rewrite, but shorter&#8221;<br><br></h2><p><strong>Setting aside the heavy use of emoji, which I don&#8217;t love&#8230;here&#8217;s the outcome. <br></strong></p><p>&#128302;&#128161; "Peek into the #AI crystal ball for #DigitalMarketing!" &#128161;&#128302;</p><p>Join my #Substack for a thrilling ride &#127906; on the impact of AI on marketing analytics, backed by 20+ years of experience. &#127760;</p><p>Get insights on: &#129302; My AI journey &#128202; Case studies &amp; best practices &#128640; Thriving in the AI era</p><p>Don't miss your key &#128273; to the future of marketing. Subscribe now: [Link to Substack]</p><p>#MarketingAnalytics #AIinMarketing #MarketingLeaders<br></p><h2></h2><h2>What would Kurt Vonnegut do? </h2><p></p><p><em>I asked ChatGPT to rewrite this post, taking Kurt Vonnegut&#8217;s writing advice into account, and got this. What do you think? is it better? Would Kurt use emoji? </em><br><br>&#128302;&#129504; "Discover the secret to thriving in #DigitalMarketing's AI revolution!" &#129504;&#128302;</p><p>Join my #Substack as I uncover AI's impact on marketing analytics, drawing from 20+ years of experience. &#128188;</p><p>Get: &#127919; Concise insights &#128218; Real-world examples &#128640; Strategies to excel</p><p>Stay ahead with my tailored guide: [Link to Substack]</p><p>#AIinMarketing #MarketingAnalytics #MarketingLeaders<br><br><br></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Let's Get Real! Join me on the risky path to retooling my career for marketing AI.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><h2><br><br>Prompt Hero Image</h2><p></p><p><a href="https://prompthero.com/prompt/02e331729f1">Stunning, isn&#8217;t it? Here&#8217;s a link to it on PromptHero. </a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F623287d1-e5df-478d-b145-17fc338fe17c_1024x2304.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F623287d1-e5df-478d-b145-17fc338fe17c_1024x2304.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F623287d1-e5df-478d-b145-17fc338fe17c_1024x2304.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F623287d1-e5df-478d-b145-17fc338fe17c_1024x2304.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F623287d1-e5df-478d-b145-17fc338fe17c_1024x2304.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F623287d1-e5df-478d-b145-17fc338fe17c_1024x2304.png" width="494" height="1111.5" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/623287d1-e5df-478d-b145-17fc338fe17c_1024x2304.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2304,&quot;width&quot;:1024,&quot;resizeWidth&quot;:494,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F623287d1-e5df-478d-b145-17fc338fe17c_1024x2304.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F623287d1-e5df-478d-b145-17fc338fe17c_1024x2304.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F623287d1-e5df-478d-b145-17fc338fe17c_1024x2304.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F623287d1-e5df-478d-b145-17fc338fe17c_1024x2304.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div>]]></content:encoded></item><item><title><![CDATA[Week 6]]></title><description><![CDATA[Book report, and more...]]></description><link>https://melindabyerley.substack.com/p/week-6</link><guid isPermaLink="true">https://melindabyerley.substack.com/p/week-6</guid><dc:creator><![CDATA[Melinda Byerley]]></dc:creator><pubDate>Wed, 29 Mar 2023 17:33:44 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e1b70a7-88be-48b9-8fb6-a1ee2fbd045a_832x512.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="preformatted-block" data-component-name="PreformattedTextBlockToDOM"><label class="hide-text" contenteditable="false">Text within this block will maintain its original spacing when published</label><pre class="text"><em>This is my own personal journal of what I&#8217;m learning about AI and ML for marketing. I have over twenty years' experience managing and marketing tech companies, including deep knowledge of marketing analytics and attribution. For the last 9 years I've also been advising others in this space; so I focus on what I think the impacts on my profession will be, including privacy and ethics issues. You can read more about me in the "About" section of this Substack. Your suggestions for further education on AI and ML are welcome. </em></pre></div><p></p><h1>In This Issue:</h1><ul><li><p>Book Report </p></li><li><p>What I Learned This Week</p></li><li><p>New Section! This Week&#8217;s Bookmarks</p></li><li><p>This Week In Privacy and Ethics</p></li><li><p>Playing With Midjourney</p></li><li><p>New Section! Celebrating Humanity<br></p></li></ul><h1><br>Book Report: &#8220;Artificial Intelligence For Marketing&#8221; by Jim Sterne<br></h1><p>Way back before dinosaurs roamed the Earth, in 2017, <a href="https://www.amazon.com/Artificial-Intelligence-Marketing-Practical-Applications/dp/1119406331">Jim Sterne was way ahead of a lot of us when he wrote &#8220;Artificial Intelligence For Marketing.&#8221; </a><br><br>Professional Disclosure: I received this book for free at the Marketing Analytics Summit in 2019. Embarrassing Disclosure: I didn&#8217;t read it til 2023. </p><p>Given how fast the space is evolving, it&#8217;s easy to think such a book could be outdated, but I felt that my knowledge needed some basic training. I thought at the very least a well-structured introduction to the topics with a marketing lens would be helpful. <br><br>I wasn&#8217;t wrong.  And the book is still very relevant, especially if you are new to the space, or if you are already a data scientist who wants to understand marketing in a no-nonsense way. I have made dozens of notes in pen, scrawled all over the pages. For me, the book&#8217;s eleven chapters coalesced into three sections.<br></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e8d5a90-560a-4a3f-8a24-97388254ebfe_640x480.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e8d5a90-560a-4a3f-8a24-97388254ebfe_640x480.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e8d5a90-560a-4a3f-8a24-97388254ebfe_640x480.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e8d5a90-560a-4a3f-8a24-97388254ebfe_640x480.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e8d5a90-560a-4a3f-8a24-97388254ebfe_640x480.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e8d5a90-560a-4a3f-8a24-97388254ebfe_640x480.png" width="640" height="480" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4e8d5a90-560a-4a3f-8a24-97388254ebfe_640x480.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:480,&quot;width&quot;:640,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:691885,&quot;alt&quot;:&quot;Yep I really did read this on vacation. I finished it during my bout with Covid, right after. :)&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="Yep I really did read this on vacation. I finished it during my bout with Covid, right after. :)" title="Yep I really did read this on vacation. I finished it during my bout with Covid, right after. :)" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e8d5a90-560a-4a3f-8a24-97388254ebfe_640x480.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e8d5a90-560a-4a3f-8a24-97388254ebfe_640x480.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e8d5a90-560a-4a3f-8a24-97388254ebfe_640x480.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4e8d5a90-560a-4a3f-8a24-97388254ebfe_640x480.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a><figcaption class="image-caption">Yep, I&#8217;m a nerd. I read this on my vacation. Hey, it was cloudy.  But I finished it while I was stuck at home with Covid. :)</figcaption></figure></div><p><br></p><h2>Part One: Intro to AI and ML for Marketers and the Data Science People who Love Them<br></h2><p>Chapters 1-3 are almost 40% of the book, and with good reason. They are a compact guide to AI and ML that is accurate and timeless, but presented in a way that is not scary or overwhelming for anyone who&#8217;s spent time in the technology and/or marketing fields. In fact, having this information broken down and explained so well will take some of the fear out of the subject for many people. We know what this stuff is, folks: it&#8217;s just a computer program. Don&#8217;t let the marketing of it fool you into thinking it&#8217;s anything else - at the moment. <br><br>What makes these chapters so fascinating is that Jim is able to put himself in the shoes of both the marketer and the data scientist and help each other understand what the other is facing and how they are approaching problems; as well as how to work with them. So after Chapter One&#8217;s overview, Chapter Two talks to the Marketer about Machine Learning. In Chapter Three, Jim talked to the Data Scientist to help them grab onto what we marketers deal with. <br><br>Much of Jim&#8217;s text throughout the book includes citations and long quotes/interviews from notable authorities in the field, as well as the technology companies themselves. This generated a long list of &#8220;blog ideas,&#8221; &#8220;go and read this,&#8221; and more for me.  I appreciated the citations as they helped me trust where Jim was going and identify people and ideas I wanted to follow up with to learn more. In particular, Jim&#8217;s background as one of the original web analytics influencers helps him create excellent frameworks for explaining how AI and ML will impact the exploration of data for decision support. <br><br>Ah, data.  As Jim calls it &#8220;Machine Learning&#8217;s Greatest Asset.&#8221; He then goes on to explain how to be a great data analyst, cleverly disguised as a review of &#8220;how we used to dive into data.&#8221; Here&#8217;s where Jim and I might disagree-or maybe it&#8217;s just an editorial decision to continue his life&#8217;s work to educate everyone on great analytics in a very sly manner. For example, I don&#8217;t think the things that make a great analyst will change at all.  &#8220;Asking really good questions,&#8221; as he calls it will never go out of style. What I see is the exciting opportunity to let the actual analysis shine, instead of bogging us all down in data cleansing. And as those who know me best will attest, I love discussing the role of cognitive bias in any discussion of decision support, and here too Jim gives a concise overview. <br><br>From there, the book goes on to outline the myriad number of data sources becoming available-even in 2017-and explains the role of data collection by many companies that go well beyond the most publicized reports. <br><br>In short: if you are new to marketing, or if  you&#8217;ve not been in the weeds for a while on marketing data, then Chapters 1-2 alone are worth the price of the book by themselves. </p><p>In Chapter 3, Jim speaks to the data scientist. As a very fussy marketer, I can report that the overview of our needs and concerns(from brief explanations of the Four P&#8217;s, through marketing mix modeling, and customer journey theory) is simplified, but correct. (So I&#8217;ll assume the part on machine learning is, too). </p><h2><br>Part Two: What Can Marketers Do With AI and ML<br></h2><p>The next 25% of the book is a detailed exploration of the practical applications of AI and ML to marketing,s starting at the top of the funnel (&#8220;Getting Their Attention&#8221;) and proceeding through retention. Here, Jim shows us actual companies working on the problems at hand.  Setting aside the fact that the specific technologies may or may not be with us, I was frankly mad at myself for not reading this book sooner just so I could get a picture of how things were already evolving.  </p><p>You don&#8217;t have to be on top of every latest toy, to read these sections and start to see how our entire world in Marketing is going to change in every way. I suggest you pick the issue that relates most closely to the problems your organization has right now, and focus on one area that is changing. For example, if you&#8217;re struggling to retain customers, see the in-application bots list and go check out the ones that are there and try to find the new ones that have arrived.  <br><br>Personally, I have these chapters book marked as references and starting points as I work my way through teaching myself about the subject. You&#8217;ll see me referring to them in issues to come. </p><h2><br>Part Three: Marketing Operations, Ethics, and Prognostication</h2><p>The last 35% of the book is also worth the price of admission.  Here, Jim talks about the tools that are transforming how marketing teams are being organized and managed, as well as providing a framework for how to start onboarding AI into your organization. <em>Important: Don&#8217;t panic, you are not late! We are right on time, but we must not put it off any longer.</em> </p><p>Jim provides countless practical real-world examples of how many kinds of companies are already integrating AI and ML into their work. This section will help you start to understand AI and ML beyond the theoretical and apply it to your work. His chapter on helping marketers onboard AI contains a well-integrated smorgasbord of ideas from a variety of sources that pull together key concepts in a helpful way. <br><br>As someone who has been concerned about ethics and privacy issues for some time, I also appreciated Jim&#8217;s structured evaluation of the risks and challenges of Machine Learning and Artificial Intelligence.  He explains concepts such as Overfitting, Correlation vs. Causation, and Hallucinations. He explains in concise prose that the ethics of these technologies is a very personal and moral one, but doesn&#8217;t shirk from demonstrating how this technology could bring about real and in some cases irreversible harms.  Jim then wraps up the book with some thoughts about where the world might go, and even 6 years later I don&#8217;t think we&#8217;re close to answering them. </p><h2><br>Yes, You Should Read This Book. </h2><p>After all, you&#8217;re reading this Substack.  So if you&#8217;re like me, and you want to find a structured way to understand the basics, without having to watch tons of videos or suss out your own blog posts, pick up the book. <br><br>If you&#8217;re very technical but not a marketer, you&#8217;ll also benefit from reading this book. You&#8217;ll do a far better job of supporting your colleagues and adding real value to them and your company&#8217;s bottom line- if you understand how they think and what their problems are. After all, empathy is the core of every great marketer&#8217;s skill set. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Let's Get Real! Support me in the risky work of retooling for AI in Marketing. </p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><h1>What I Learned This (Two) Weeks</h1><p></p><h2>1.  It&#8217;s about tools. And it&#8217;s not about tools.</h2><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc482fdf-d8b3-4b38-93ea-1ee07643bc25.tiff" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc482fdf-d8b3-4b38-93ea-1ee07643bc25.tiff 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc482fdf-d8b3-4b38-93ea-1ee07643bc25.tiff 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc482fdf-d8b3-4b38-93ea-1ee07643bc25.tiff 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc482fdf-d8b3-4b38-93ea-1ee07643bc25.tiff 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc482fdf-d8b3-4b38-93ea-1ee07643bc25.tiff" width="424" height="379.24444444444447" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cc482fdf-d8b3-4b38-93ea-1ee07643bc25.tiff&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:644,&quot;width&quot;:720,&quot;resizeWidth&quot;:424,&quot;bytes&quot;:1395366,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/tiff&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc482fdf-d8b3-4b38-93ea-1ee07643bc25.tiff 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc482fdf-d8b3-4b38-93ea-1ee07643bc25.tiff 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc482fdf-d8b3-4b38-93ea-1ee07643bc25.tiff 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc482fdf-d8b3-4b38-93ea-1ee07643bc25.tiff 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p>As I expected, everywhere I look someone&#8217;s hawking some ChatGPT-enabled tool or plugin. And yes, I&#8217;m coming up to speed on these tools and I will have something to say about them. <br><br>But it&#8217;s also not about tools, as all of my clients will tell you I&#8217;ve been saying for a long time. Most of the problems we face in business and in marketing are people problems. Just like installing Google Analytics doesn&#8217;t automatically make a team&#8217;s decisions magically transform into data-informed ones; using AI and ML tools does not mean your organization is optimizing for the future. <br><br>My advice continues to be: understand the root problem(s) first; then pick the tools. <a href="https://fiddleheadhq.com/blog/how-to-make-the-most-of-a-virtual-company-setup-part-3-tools-mj48h">Here&#8217;s a piece from my company about our own internal process to select a project management tool.</a> </p><h2>2. Holy Crap, GPT4 Does What?</h2><p>A roundup of &#8220;welcome to our new overlords&#8221; pieces that blew my mind. </p><ul><li><p>In the &#8220;think how it can be misused before you roll it out category,&#8221; <a href="https://www.theguardian.com/technology/2023/mar/16/voice-system-used-to-verify-identity-by-centrelink-can-be-fooled-by-ai">AI fools voice recognition to verify identity by Australian government agencies.</a>  </p></li><li><p><a href="https://gizmodo.com/gpt4-open-ai-chatbot-task-rabbit-chatgpt-1850227471">AI told a TaskRabbit it was blind, then convinced said TaskRabbit to validate it was a human via CAPTCHA. </a></p></li></ul><h2>3. SEO can be gamed by AI. For Now. </h2><p>For whatever reason, the desktop version of Twitter won&#8217;t let me open this tweet and copy the images over, but you should go <a href="https://twitter.com/mark_riedl/status/1637986261859442688?s=20">see how easy it is to get Bing to index some copy. </a>It&#8217;s a nice arbitrage while it lasts&#8230; </p><h2>4. Here Come The Agencies. </h2><p><a href="https://adage.com/article/agency-news/ad-agencies-ai-practices-and-how-theyre-working-clients/2480356">#ShockerNotShocker, agencies the world over are figuring out how to <s>be better advisors</s> charge clients for more while paying less by using AI (Paywall or email required, sorry.) </a>As a consultant myself, I can&#8217;t be too hard on them. This is a tough business and I believe that knowledge and expertise should be rewarded.  I just want everyone to be careful about how fast they get on this bandwagon and who they pay for that info because it&#8217;s a) not rocket science and b) they aren&#8217;t that far ahead of you, in most cases- we&#8217;re talking six months or less in this case. Obviously, this does not apply to AI/ML-first shops. </p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff98375da-dfd2-42eb-8d80-76bfe63dbca2_575x130.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff98375da-dfd2-42eb-8d80-76bfe63dbca2_575x130.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff98375da-dfd2-42eb-8d80-76bfe63dbca2_575x130.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff98375da-dfd2-42eb-8d80-76bfe63dbca2_575x130.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff98375da-dfd2-42eb-8d80-76bfe63dbca2_575x130.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff98375da-dfd2-42eb-8d80-76bfe63dbca2_575x130.png" width="575" height="130" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f98375da-dfd2-42eb-8d80-76bfe63dbca2_575x130.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:130,&quot;width&quot;:575,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:17397,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff98375da-dfd2-42eb-8d80-76bfe63dbca2_575x130.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff98375da-dfd2-42eb-8d80-76bfe63dbca2_575x130.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff98375da-dfd2-42eb-8d80-76bfe63dbca2_575x130.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff98375da-dfd2-42eb-8d80-76bfe63dbca2_575x130.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><br>If you&#8217;re on the brand side, you need to read that piece and understand the ways agencies can and cannot help you in the AI/ML age. It&#8217;s got some excellent examples. <br><br><em>TL; DR? Before engaging agencies or consultants right now, think about what you need. Offerings right now are falling into three basic categories;  a)saving money/speed time to market on creative and/or data analytics; b) thinking holistically about AI/ML integration on a strategic/corporate level;</em> <em>and/or c) developing entirely new campaigns using new tools and ideas. <a href="https://mobiledevmemo.com/cyborgs-vs-exoskeletons/"> The dangers of outsourcing too much to AI are real, and this separate article does a good job of outlining them. </a>Bonus points for Robocop references.</em></p><div class="pullquote"><p>&#8220;&#8230;as sophisticated as the largest platforms may be, <strong>there are components of the digital advertising supply chain that no advertiser should be willing to entrust with them</strong>.&#8221; <br><a href="http://as sophisticated as the largest platforms may be, there are components of the digital advertising supply chain that no advertiser should be willing to entrust with them. T">-Eric Benjamin Seufert</a></p></div><h2>5. Yes, Emily Bender Is My New Professional Crush</h2><p>In the face of Sam Altman refusing to share the source for GPT-4, and <a href="https://twitter.com/random_walker/status/1637929631037927424?s=20">the world figuring out they tested the model on their own training data</a>, Here&#8217;s <a href="https://venturebeat.com/ai/with-gpt-4-dangers-of-stochastic-parrots-remain-say-researchers-no-wonder-openai-ceo-is-a-bit-scared-the-ai-beat/">Venture Beat getting very excited about Emily Bender and Stochastic Parrots. </a>(You did read my last newsletter so you got that reference right away, I know it).  I won&#8217;t stop banging this drum.  To that end, i<a href="https://www.technologyreview.com/2020/02/17/844721/ai-openai-moonshot-elon-musk-sam-altman-greg-brockman-messy-secretive-reality/">t&#8217;s worth revisiting this 2020 piece on the messy and not-as-altruistic-as-they-started origins of OpenAI, which is a name that will probably get changed soon. </a><br><br>Breaking news!<a href="https://twitter.com/emilymbender/status/1640920936600997889?s=46&amp;t=Az_Vjt463JMk73G_xg7Uaw"> Here&#8217;s Emily with a blistering takedown</a> of the <a href="https://futureoflife.org/open-letter/pause-giant-ai-experiments/">weird request to slow AI down</a>. There&#8217;s a reason she&#8217;s literally the only person I have Twitter Notifications turned on for. </p><h2>6. How Bing Works, By Bing</h2><p><a href="https://blogs.bing.com/search-quality-insights/february-2023/Building-the-New-Bing">When should you use queries in classical search mode, and when should you use conversational or chat Mode? Bing does a great job of explaining and offering options. </a><em>TL; DR: the less you know what you want, the more likely it is that chat will serve you better.</em> </p><p></p><h1>New Section! This Week&#8217;s Bookmarks</h1><p>Here&#8217;s where I&#8217;ll drop links to things I&#8217;m bookmarking for future use. </p><ul><li><p><a href="https://twitter.com/Shayan86/status/1633950038526160896">How to verify images online (Twitter thread)</a></p></li><li><p><a href="https://www.creativindie.com/best-midjourney-prompts-an-epic-list-of-crazy-text-to-image-ideas/">&#8220;An epic list of crazy text-to-image ideas&#8221; from Creativndie.com.</a> Clearly, a way to create fantastic content for your customers is to help them create prompts on AI to get stuff done.  Great opportunity if your market warrants it. </p></li><li><p><a href="https://www.linkedin.com/posts/kelvinmu_artificialintelligence-generativeai-startups-activity-7043394287820017664-DLuy">Investor Kelvin Mu created a map of the nearly private, non-exited, generative AI companies with over $5MM USD of total fundraising companies in the AI space. Not all are marketing.  (LinkedIn)</a></p></li><li><p><a href="https://www.linkedin.com/posts/kozyrkov_making-friends-with-machine-learning-youtube-activity-7042840767647645696-MO_N">Don&#8217;t pay money to learn about ML. Take this free course from Decision Scientist Cassie Kozyrkov instead. (LinkedIn/YouTube)</a></p></li><li><p><a href="https://michellegarrett.com/2023/03/11/the-realities-of-using-chatgpt-to-write-for-you-what-to-consider-when-it-comes-to-legalities-reputation-search-and-originality/?fbclid=IwAR0GUiKBEIl_RDmk1LI9wdhgp-YQcZWUDV60_8u_kzF519AaVhCyd0fKRow">An excellent list of all the things that can go wrong if you use ChatGPT to help you write.  Written by PR Pro Michelle Garrett on her website, Free.</a> </p></li><li><p><a href="https://www.linkedin.com/posts/jessicaredman7_chatgpt-seo-google-activity-7024002378005676032-fGfB">SEO Pro Jessica R. screenshots her ChatGPT process to create landing page briefs</a>. I LOVE this kind of real-time information. </p></li></ul><h1>This Week In Privacy And Ethics </h1><p>I<em>&#8217;ve been working on privacy and ethics issues in marketing data since 2015. I also chair the committee on Privacy and Ethics for the Digital Analytics Association, a committee I created in 2020.</em> <em>My opinions are just that and do not reflect those of the DAA, or my colleagues on the committee.</em> <br></p><ol><li><p><a href="https://medium.com/@socialcreature/ai-and-the-american-smile-76d23a0fbfaf">Here&#8217;s a series of perfect examples of how the model used to train generative AI is steeped in bias, and how that bias affects the outcome. In this case, it&#8217;s a lesson in the &#8220;smile-based&#8221; culture of the west.</a> This week,  I learned that Russians don&#8217;t smile as much, and consider it untrustworthy.  <a href="https://www.npr.org/2022/03/27/1088140809/fake-linkedin-profiles">Bonus: NPR report that generative AI images that smile are more likely to be believed, so don&#8217;t trust that smiling image of a stranger online. </a></p></li><li><p><a href="https://www.vice.com/en/article/5d3naz/openai-is-now-everything-it-promised-not-to-be-corporate-closed-source-and-for-profit">You&#8217;d think people would learn from Google&#8217;s &#8220;Don&#8217;t Be Evil&#8221; slogan it had to retire. But nope, OpenAI did not. </a>I&#8217;m VERY wary of any capitalist promising to help &#8220;all of humanity&#8221; with their product, and you should be too. Let&#8217;s keep betting on those folks who want to augment humans, not replace them.</p></li><li><p><a href="https://www.theverge.com/2023/3/22/23651564/google-microsoft-bard-bing-chatbots-misinformation">Google And Microsoft's chatbots are already citing one another in a misinformation shitshow: The Verge</a></p></li><li><p>Whoops:</p><div data-component-name="Twitter2ToDOM" class="tweet" data-attrs="{&quot;url&quot;:&quot;https://twitter.com/BauwensRobin/status/1640317530144223232?s=20&quot;,&quot;full_text&quot;:&quot;A reviewer rejected my paper, and instead suggested me to familiarize myself with the following readings. I could not find them anywhere. After a control in GPT-2, my fears where confirmed. Those sources where 99% fake...generated by AI. &quot;,&quot;username&quot;:&quot;BauwensRobin&quot;,&quot;name&quot;:&quot;Robin Bauwens&quot;,&quot;date&quot;:&quot;Mon Mar 27 11:39:09 +0000 2023&quot;,&quot;photos&quot;:[],&quot;quoted_tweet&quot;:{},&quot;retweet_count&quot;:555,&quot;like_count&quot;:1990,&quot;expanded_url&quot;:{&quot;url&quot;:&quot;https://lnkd.in/ejEbk5hj&quot;,&quot;image&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ff5c200d-2af0-4e6c-895f-476264d477e0_553x394.jpeg&quot;,&quot;title&quot;:&quot;Robin Bauwens on LinkedIn: A reviewer rejected my paper, and instead suggested me to familiarize&#8230; | 59 comments&quot;,&quot;description&quot;:&quot;A reviewer rejected my paper, and instead suggested me to familiarize myself with the following readings. I could not find them anywhere. After a control in&#8230; | 59 comments on LinkedIn&quot;,&quot;domain&quot;:&quot;lnkd.in&quot;},&quot;video_url&quot;:null,&quot;belowTheFold&quot;:true}"><a class="tweet-link-top" href="https://twitter.com/BauwensRobin/status/1640317530144223232?s=20" target="_blank"><div class="tweet-header"><img class="tweet-header-avatar" src="https://substackcdn.com/image/twitter_name/w_96/BauwensRobin.jpg" alt="Twitter avatar for @BauwensRobin" loading="lazy"><div class="tweet-header-text"><span class="tweet-author-name">Robin Bauwens </span><span class="tweet-author-handle">@BauwensRobin</span></div></div><div class="tweet-text">A reviewer rejected my paper, and instead suggested me to familiarize myself with the following readings. I could not find them anywhere. After a control in GPT-2, my fears where confirmed. Those sources where 99% fake...generated by AI. </div><a class="expanded-link" href="https://lnkd.in/ejEbk5hj" target="_blank"><img src="https://substackcdn.com/image/fetch/w_600,h_314,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff5c200d-2af0-4e6c-895f-476264d477e0_553x394.jpeg" class="expanded-link-img" loading="lazy"><div class="expanded-link-bottom"><span class="expanded-link-domain">lnkd.in</span><span class="expanded-link-title">Robin Bauwens on LinkedIn: A reviewer rejected my paper, and instead suggested me to familiarize&#8230; | 59 comments</span><span class="expanded-link-description">A reviewer rejected my paper, and instead suggested me to familiarize myself with the following readings. I could not find them anywhere. After a control in&#8230; | 59 comments on LinkedIn</span></div></a></a><a class="tweet-link-bottom" href="https://twitter.com/BauwensRobin/status/1640317530144223232?s=20" target="_blank"><div class="tweet-footer"><span class="tweet-date">11:39 AM &#8729; Mar 27, 2023</span><hr><div class="tweet-ufi"><span href="https://twitter.com/BauwensRobin/status/1640317530144223232?s=20/likes" class="likes"><span class="like-count">1,990</span>Likes</span><span href="https://twitter.com/BauwensRobin/status/1640317530144223232?s=20/retweets" class="retweets"><span class="rt-count">555</span>Retweets</span></div></div></a></div></li></ol><h1><br>Playing With <s>Midjourney</s> Prompt Hero</h1><p><br>Midjourney was having bot issues today, even after I subscribed, <a href="https://prompthero.com/prompt/56cda36cadc">so instead here&#8217;s an image I found on a site everyone can use called Prompthero.com. </a>Sadly, those &#8220;hallucinations&#8221;/bullshit things show up, but it&#8217;s good to keep a note of them. The actual prompt is in the caption. <em>Ironically, it might be the most appropriate prompt for &#8220;stochastic parrots,&#8221; ever.</em> <br></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e1b70a7-88be-48b9-8fb6-a1ee2fbd045a_832x512.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e1b70a7-88be-48b9-8fb6-a1ee2fbd045a_832x512.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e1b70a7-88be-48b9-8fb6-a1ee2fbd045a_832x512.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e1b70a7-88be-48b9-8fb6-a1ee2fbd045a_832x512.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e1b70a7-88be-48b9-8fb6-a1ee2fbd045a_832x512.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e1b70a7-88be-48b9-8fb6-a1ee2fbd045a_832x512.png" width="832" height="512" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6e1b70a7-88be-48b9-8fb6-a1ee2fbd045a_832x512.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:512,&quot;width&quot;:832,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:902741,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e1b70a7-88be-48b9-8fb6-a1ee2fbd045a_832x512.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e1b70a7-88be-48b9-8fb6-a1ee2fbd045a_832x512.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e1b70a7-88be-48b9-8fb6-a1ee2fbd045a_832x512.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e1b70a7-88be-48b9-8fb6-a1ee2fbd045a_832x512.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a><figcaption class="image-caption">&#8220;Portrait of a parrot&#8221; wearing a beautiful Costume , on a dark nebula background&#8221; digital Art, concept Art, highly detailed, 3-D 4K, trending on art station, Award winning, Mark Brooks,</figcaption></figure></div><h1><br><br>New Section! Celebrating Humanity. </h1><p>All this talk about the future of AI has me thinking a lot about what it means to be human, and how special we are.  In each issue, I will share things that I think are uniquely special about humanity- joyful, compassionate, creative, and/or weird. <br><br><a href="https://fb.watch/jAfaRkMjTY/">This week&#8217;s entry is a piece posted on Facebook by the International Association of Dance Teachers. I can&#8217;t imagine any AI being able to envision this, let alone execute it. It&#8217;s joyful, energizing, and celebratory. </a><br></p><h1>What&#8217;s Next</h1><ul><li><p><a href="https://www.amazon.com/gp/product/1637740794/ref=ppx_yo_dt_b_asin_title_o00_s00?ie=UTF8&amp;psc=1">I&#8217;ve ordered this book on Marketing AI and will write a report on it after I read it. </a></p></li><li><p>I&#8217;m about to record my first ever solocast as part of<a href="https://www.stayinaliveintech.com/"> my &#8220;Stayin&#8217; Alive in Tech&#8221; Podcast</a>, and it&#8217;s all about AI. I&#8217;ve had so many questions from you all that I want to summarize some thoughts quickly. </p></li><li><p>I will be taking some time now to update my website to reflect the current state of my consulting business, including offering consulting packages. </p></li><li><p><strong>If you work for a company that&#8217;s integrating AI into its marketing technology, I&#8217;d like to talk with you, on or off the record. Please send me an email or ping me on LinkedIn.</strong><br></p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Let's Get Real&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Let's Get Real</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/p/week-6/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/p/week-6/comments"><span>Leave a comment</span></a></p>]]></content:encoded></item><item><title><![CDATA[Week 4???]]></title><description><![CDATA[Or, what the heck did you all do to AI while I was on Vacation?]]></description><link>https://melindabyerley.substack.com/p/week-4</link><guid isPermaLink="true">https://melindabyerley.substack.com/p/week-4</guid><dc:creator><![CDATA[Melinda Byerley]]></dc:creator><pubDate>Thu, 16 Mar 2023 23:16:23 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/3e5140cc-51a6-40ef-9554-2fe113c4ec64_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="preformatted-block" data-component-name="PreformattedTextBlockToDOM"><label class="hide-text" contenteditable="false">Text within this block will maintain its original spacing when published</label><pre class="text"><em>As a reminder to anyone who is new, this is my own personal journal of what I&#8217;m learning about AI for marketing, along with my observations about what I think the impact(s) will be.</em> <em>I don&#8217;t pretend to be an expert, so please recommend other resources for me in the comments.</em> </pre></div><p><br>A girl takes a ten-day vacation and AI has a field day! The girl gets slightly distracted by a potential banking crisis, comes back, gets Covid, and tries to make sense of it all.  I have a lot of things to share including my book report, but I&#8217;ve deliberately kept this installment short so you will engage with what I think is one of the most salient pieces of writing on AI and language I&#8217;ve found. <br></p><h1>What I Learned This Week</h1><h2>1. GPT4: The Humans Bite Back</h2><p>It showed up even earlier than my sources suggested, but as powerful and disruptive as was promised. I&#8217;m somewhat enjoying the freakouts.  Still digging into all that&#8217;s being written and I&#8217;ll come back to this shortly, I promise. <br><br>In the meantime, join me in the schadenfreude for a second, but not for long. Because <strong>Marketers, think long and hard about anything you&#8217;re doing that you rely on friction to evade punishment for. The era of spammy growth tactics is coming to a close, and not a day too soon.</strong><br></p><div data-component-name="Twitter2ToDOM" class="tweet" data-attrs="{&quot;url&quot;:&quot;https://twitter.com/jbrowder1/status/1635720431091974157?s=20&quot;,&quot;full_text&quot;:&quot;DoNotPay is working on using GPT-4 to generate \&quot;one click lawsuits\&quot; to sue robocallers for $1,500. Imagine receiving a call, clicking a button, call is transcribed and 1,000 word lawsuit is generated. GPT-3.5 was not good enough, but GPT-4 handles the job extremely well: &quot;,&quot;username&quot;:&quot;jbrowder1&quot;,&quot;name&quot;:&quot;Joshua Browder&quot;,&quot;date&quot;:&quot;Tue Mar 14 19:11:55 +0000 2023&quot;,&quot;photos&quot;:[{&quot;img_url&quot;:&quot;https://substackcdn.com/image/upload/w_1028,c_limit,q_auto:best/l_twitter_play_button_rvaygk,w_88/www09ioh9avir8f5ruoz&quot;,&quot;link_url&quot;:&quot;https://t.co/gplf79kaqG&quot;,&quot;alt_text&quot;:null}],&quot;quoted_tweet&quot;:{},&quot;retweet_count&quot;:1639,&quot;like_count&quot;:10133,&quot;expanded_url&quot;:{},&quot;video_url&quot;:&quot;https://video.twimg.com/ext_tw_video/1635719142635339781/pu/vid/394x270/yl4BSJ4YbWk9iK9a.mp4?tag=12&quot;,&quot;belowTheFold&quot;:false}"><a class="tweet-link-top" href="https://twitter.com/jbrowder1/status/1635720431091974157?s=20" target="_blank"><div class="tweet-header"><img class="tweet-header-avatar" src="https://substackcdn.com/image/twitter_name/w_96/jbrowder1.jpg" alt="Twitter avatar for @jbrowder1"><div class="tweet-header-text"><span class="tweet-author-name">Joshua Browder </span><span class="tweet-author-handle">@jbrowder1</span></div></div><div class="tweet-text">DoNotPay is working on using GPT-4 to generate "one click lawsuits" to sue robocallers for $1,500. Imagine receiving a call, clicking a button, call is transcribed and 1,000 word lawsuit is generated. GPT-3.5 was not good enough, but GPT-4 handles the job extremely well: </div></a><div class="tweet-video-wrapper"><video class="tweet-video" controls="true" src="https://video.twimg.com/ext_tw_video/1635719142635339781/pu/vid/394x270/yl4BSJ4YbWk9iK9a.mp4?tag=12" alt="Video"></video></div><a class="tweet-link-bottom" href="https://twitter.com/jbrowder1/status/1635720431091974157?s=20" target="_blank"><div class="tweet-footer"><span class="tweet-date">7:11 PM &#8729; Mar 14, 2023</span><hr><div class="tweet-ufi"><span href="https://twitter.com/jbrowder1/status/1635720431091974157?s=20/likes" class="likes"><span class="like-count">10,133</span>Likes</span><span href="https://twitter.com/jbrowder1/status/1635720431091974157?s=20/retweets" class="retweets"><span class="rt-count">1,639</span>Retweets</span></div></div></a></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Your subscriptions and pledges motivate me to  pursue the risky path to understanding what&#8217;s coming next in AI for Marketing.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><h2>2. In Which I Interview A Potential Web Analytics Employee Named Bing</h2><p>After spending a solid decade-plus on Chrome, I&#8217;m now using Microsoft Edge again as I got access to the New Bing.  <em>Sidebar: I don&#8217;t think the tech press gave enough credit to Microsoft for putting Reid Hoffman on their board after the LinkedIn Acquisition, nor do I think most people appreciate the extent to which he influenced Microsoft&#8217;s ability to get its paws on GPT.  They certainly are playing the long game and using it to pull us into their browser has to be scaring the stuffing out of Google.  (As it should. It was becoming bloatware.)</em> <br>Now, I don&#8217;t think it&#8217;s productive to play gotcha with AI chat in this forum, because I want to stay focused on what marketers need to know.  But I want to illustrate the state of the art right now, so I used a case study that I solved for a client many years ago: &#8220;what is the cause of my site&#8217;s low bounce rate if that bounce rate is not low due to user experience?&#8221; <br><br>In Bing&#8217;s defense, this is a bit of a trick question, but it is an answer that is obvious to anyone with expertise in web analytics.  I&#8217;ll reveal the answer at the end (at the cost of losing one of my absolute favorite interview questions, but all in the name of progress). <br><br>Here&#8217;s what Bing had to say: </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e2c60f2-b486-4859-b571-71dd0044a9b4_2100x1244.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e2c60f2-b486-4859-b571-71dd0044a9b4_2100x1244.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e2c60f2-b486-4859-b571-71dd0044a9b4_2100x1244.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e2c60f2-b486-4859-b571-71dd0044a9b4_2100x1244.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e2c60f2-b486-4859-b571-71dd0044a9b4_2100x1244.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e2c60f2-b486-4859-b571-71dd0044a9b4_2100x1244.png" width="1456" height="863" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8e2c60f2-b486-4859-b571-71dd0044a9b4_2100x1244.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:863,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:448239,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e2c60f2-b486-4859-b571-71dd0044a9b4_2100x1244.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e2c60f2-b486-4859-b571-71dd0044a9b4_2100x1244.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e2c60f2-b486-4859-b571-71dd0044a9b4_2100x1244.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e2c60f2-b486-4859-b571-71dd0044a9b4_2100x1244.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p>I played back and forth with it a bit.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc626caa-1d00-42f0-b9d5-055691d380cd_2178x998.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc626caa-1d00-42f0-b9d5-055691d380cd_2178x998.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc626caa-1d00-42f0-b9d5-055691d380cd_2178x998.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc626caa-1d00-42f0-b9d5-055691d380cd_2178x998.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc626caa-1d00-42f0-b9d5-055691d380cd_2178x998.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc626caa-1d00-42f0-b9d5-055691d380cd_2178x998.png" width="1456" height="667" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/bc626caa-1d00-42f0-b9d5-055691d380cd_2178x998.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:667,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:469190,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc626caa-1d00-42f0-b9d5-055691d380cd_2178x998.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc626caa-1d00-42f0-b9d5-055691d380cd_2178x998.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc626caa-1d00-42f0-b9d5-055691d380cd_2178x998.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc626caa-1d00-42f0-b9d5-055691d380cd_2178x998.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p>Yes, it got caught up in the bland &#8220;average&#8221; problem as I call it.  (<a href="https://awjuliani.medium.com/large-language-models-dont-hallucinate-b9bdfa202edf">I&#8217;m also starting to appreciate the definition of this as &#8220;bullshitting.&#8221;</a>) So I tried to help it:</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff794b763-9000-4146-8a33-ad2b13824ad4_2142x1312.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff794b763-9000-4146-8a33-ad2b13824ad4_2142x1312.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff794b763-9000-4146-8a33-ad2b13824ad4_2142x1312.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff794b763-9000-4146-8a33-ad2b13824ad4_2142x1312.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff794b763-9000-4146-8a33-ad2b13824ad4_2142x1312.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff794b763-9000-4146-8a33-ad2b13824ad4_2142x1312.png" width="1456" height="892" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f794b763-9000-4146-8a33-ad2b13824ad4_2142x1312.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:892,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:744981,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff794b763-9000-4146-8a33-ad2b13824ad4_2142x1312.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff794b763-9000-4146-8a33-ad2b13824ad4_2142x1312.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff794b763-9000-4146-8a33-ad2b13824ad4_2142x1312.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff794b763-9000-4146-8a33-ad2b13824ad4_2142x1312.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p>Then I tried arguing with it in the way I would with a digital analytics professional.  </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b56f323-e66a-4af4-9b6a-cdfe6c29133b_2112x1342.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b56f323-e66a-4af4-9b6a-cdfe6c29133b_2112x1342.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b56f323-e66a-4af4-9b6a-cdfe6c29133b_2112x1342.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b56f323-e66a-4af4-9b6a-cdfe6c29133b_2112x1342.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b56f323-e66a-4af4-9b6a-cdfe6c29133b_2112x1342.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b56f323-e66a-4af4-9b6a-cdfe6c29133b_2112x1342.png" width="1456" height="925" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6b56f323-e66a-4af4-9b6a-cdfe6c29133b_2112x1342.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:925,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:677668,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b56f323-e66a-4af4-9b6a-cdfe6c29133b_2112x1342.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b56f323-e66a-4af4-9b6a-cdfe6c29133b_2112x1342.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b56f323-e66a-4af4-9b6a-cdfe6c29133b_2112x1342.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b56f323-e66a-4af4-9b6a-cdfe6c29133b_2112x1342.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p>I gave it the information it requested, and it still hadn&#8217;t accurately answered the question, and given that we were now in an infinite loop, I gave up. (Bing you can&#8217;t get hired as a web analytics pro just yet). <br></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F334b7133-1aa2-4b9a-9b47-6bc3bb670d39_1678x1316.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F334b7133-1aa2-4b9a-9b47-6bc3bb670d39_1678x1316.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F334b7133-1aa2-4b9a-9b47-6bc3bb670d39_1678x1316.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F334b7133-1aa2-4b9a-9b47-6bc3bb670d39_1678x1316.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F334b7133-1aa2-4b9a-9b47-6bc3bb670d39_1678x1316.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F334b7133-1aa2-4b9a-9b47-6bc3bb670d39_1678x1316.png" width="1456" height="1142" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/334b7133-1aa2-4b9a-9b47-6bc3bb670d39_1678x1316.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1142,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:532135,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F334b7133-1aa2-4b9a-9b47-6bc3bb670d39_1678x1316.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F334b7133-1aa2-4b9a-9b47-6bc3bb670d39_1678x1316.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F334b7133-1aa2-4b9a-9b47-6bc3bb670d39_1678x1316.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F334b7133-1aa2-4b9a-9b47-6bc3bb670d39_1678x1316.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p><em>(Here&#8217;s the actual answer: The Google Analytics tag was set up incorrectly. In this specific instance, anyone logging into the site was redirected to a new GA property, and thus was logged as a &#8220;bounce.&#8221;) <br></em><br>I&#8217;m sure this will get picked up someday soon and be included in the list of potential causes of a high bounce rate; but it shows <strong>a very important gap in AI at present: the inability to make leaps on knowledge  not in its current training set. </strong>My point is that there&#8217;s no end to the possibility of leaps, and AI will thus remain behind humans in many critical ways that matter for those of us who make our living being curious and thinking. </p><h1>This Week In Privacy And Ethics </h1><p>I<em>&#8217;ve been working on privacy and ethics issues in marketing data since 2015. I also chair the committee on Privacy and Ethics for the Digital Analytics Association, a committee I created in 2020.</em> <br></p><p><a href="https://nymag.com/intelligencer/article/ai-artificial-intelligence-chatbots-emily-m-bender.html">Literally, the night before my trip, this piece in NY Magazine came out about Emily Bender.</a> I have been itching to share it with you since then.  It&#8217;s an absolute must-read for anyone who wants to start wrestling with ethics around AI.</p><div class="pullquote"><p>&#8220;But language &#8212; how it&#8217;s generated, what it means &#8212; is about to get very contentious. We&#8217;re already disoriented by the chatbots we&#8217;ve got. The technology that&#8217;s coming will be even more ubiquitous, powerful, and destabilizing. <a href="https://nymag.com/intelligencer/article/ai-artificial-intelligence-chatbots-emily-m-bender.html">A prudent citizen, Bender believes, might choose to know how it works.&#8221;</a></p></div><p><strong>I&#8217;m deliberately keeping this installment of </strong><em><strong>Let&#8217;s Get Real</strong></em><strong> short so that you will all take the time to pour a beverage and sit down with this piece.  It will teach you so much about the issues at hand. </strong> We are marketers, and we deal in language. We have a responsibility to understand. </p><div class="pullquote"><p></p></div><h1><br>Playing With Midjourney</h1><p><br><a href="https://nymag.com/intelligencer/article/ai-artificial-intelligence-chatbots-emily-m-bender.html">In honor of the allegory Emily Bender is famous for, and as an additional enticement for you to read this article,</a> I prompted an image about an Octopus eavesdropping on a conversation. I love art and I love working with designers, but couldn&#8217;t create it myself. I can&#8217;t begin to describe the satisfaction I&#8217;m having with these tools.  <em>(what&#8217;s up with her feet and the Octopus&#8217; extra eye, though? that&#8217;s called, no joke &#8220;an AI hallucination&#8221; though there&#8217;s a lot of debate around it;  similar to what I said above, this is the visual version of &#8220;bullshit&#8221; that the chat does in the LLM called Bing or GPT.)</em></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dbe294e-63da-47bc-91b3-4527a0f6c7ff_1536x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dbe294e-63da-47bc-91b3-4527a0f6c7ff_1536x1024.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dbe294e-63da-47bc-91b3-4527a0f6c7ff_1536x1024.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dbe294e-63da-47bc-91b3-4527a0f6c7ff_1536x1024.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dbe294e-63da-47bc-91b3-4527a0f6c7ff_1536x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dbe294e-63da-47bc-91b3-4527a0f6c7ff_1536x1024.png" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4dbe294e-63da-47bc-91b3-4527a0f6c7ff_1536x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1872006,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dbe294e-63da-47bc-91b3-4527a0f6c7ff_1536x1024.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dbe294e-63da-47bc-91b3-4527a0f6c7ff_1536x1024.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dbe294e-63da-47bc-91b3-4527a0f6c7ff_1536x1024.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4dbe294e-63da-47bc-91b3-4527a0f6c7ff_1536x1024.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a><figcaption class="image-caption">Midjourney prompt: an octopus listening in on a conversation between 2 friends, luminescent, photo realistic, fine detail, --aspect 3:2 </figcaption></figure></div><h3><br><br></h3><h1>What&#8217;s Next</h1><p><br><br><strong>If you work for a company that&#8217;s integrating AI into its marketing technology, I&#8217;d like to talk with you, on or off the record. Please send me an email or ping me on LinkedIn.</strong><br></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share Let's Get Real&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share Let's Get Real</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/p/week-4/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/p/week-4/comments"><span>Leave a comment</span></a></p>]]></content:encoded></item><item><title><![CDATA[Week 2]]></title><description><![CDATA[Thanks for the votes of support and confidence, everyone.]]></description><link>https://melindabyerley.substack.com/p/week-2</link><guid isPermaLink="true">https://melindabyerley.substack.com/p/week-2</guid><dc:creator><![CDATA[Melinda Byerley]]></dc:creator><pubDate>Tue, 28 Feb 2023 20:34:41 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e8cd0bf-56be-47f3-9c49-3b542a1b94d1_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Thanks for the votes of support and confidence, everyone. Knowing you are watching really does help me keep focused on the plan.  <em>As a reminder to anyone who is new, this is my own personal journal of what I&#8217;m learning about AI for marketing, along with my observations about what I think the impact(s) will be.</em> <em>I don&#8217;t pretend to be an expert, so please recommend other resources for me in the comments.</em> <br><br>So what am I learning this week? (Aside from the ins and outs of setting up my own NAS because <a href="https://www.030-datenrettung.de/apple-airport-time-capsule-aufall-droht.html">my beloved Apple Airport Time Capsule apparently has a death wish</a>). </p><h3>1. <a href="https://www.youtube.com/watch?v=R9OHn5ZF4Uo">How AIs Learn</a></h3><p><a href="https://www.youtube.com/watch?v=R9OHn5ZF4Uo">I first saw this video before the pandemic at an AI for marketing workshop given by Jim Sterne.</a> I&#8217;ve shared it with friends and family on the regular ever since. If you&#8217;re new to this subject, let me recommend it to you personally, and you can show it to your parents and kids. It provides a solid overview of the basics of how the learning works, without digging too much into the &#8220;I hope you like linear algebra.&#8221; <a href="https://www.youtube.com/watch?v=wvWpdrfoEv0">The footnote with more details is also worth watching. </a>(total sidebar: I relied heavily on Grey&#8217;s <a href="https://www.youtube.com/watch?v=snAhsXyO3Ck">&#8220;Spaceship You&#8221; during the Pandemic</a>. Super helpful framework). </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Your subscriptions and pledges motivate me to  pursue the risky path to understanding what&#8217;s coming next in AI for Marketing.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><h3>2. Interesting Tweets/Accounts about AI, with or without Marketing</h3><p>I&#8217;ve been on Twitter a long time and was happy to see their algorithm starting to put AI tweets into my feed this week.  Musk&#8217;s personal antics notwithstanding, I don&#8217;t remember old Twitter being this responsive so quickly to my changing interests. Here are some posts I appreciated, and some I&#8217;m bookmarking for later. I followed all these folks on Twitter, subscribed to their Substack(s) so you can find them on my profile, and/or followed their podcasts.</p><ul><li><p><a href="https://aisnakeoil.substack.com/about">AI Snake Oil Substack: </a>Princeton University Computer Science Prof <a href="https://twitter.com/random_walker">Arvind Narayanan </a>is writing a book to separate the AI wheat from the chaff while he writes a book.  I&#8217;ve subscribed and am eager to see where he goes. <a href="https://twitter.com/random_walker/status/1630342354367332357">This thread he&#8217;s written to comment on the FTC&#8217;s monitoring of AI claims and discrimination in AI is worth every executive&#8217;s time. </a></p></li><li><p><a href="https://twitter.com/labenz">Nathan Labenz, </a>who is &#8220;building AI video creation&#8221; at Waymark, also hosts <a href="https://twitter.com/cogrev_podcast">a podcast about AI</a> that I&#8217;ve put into my playlist. He had two great threads this week that I bookmarked. <a href="https://twitter.com/labenz/status/1630286063632625666">This thread is a link to a number of threads that are super instructive for beginners,</a> including a link to <a href="https://twitter.com/jungofthewon/status/1621216780176986112">a pretty interesting research assistant called Elicit.org</a>. In the ensuing tweet storm, he muses about what&#8217;s coming with ChatGPT4, which is rumored to be in release quite soon.  Based on what I have heard from my network, he&#8217;s pretty on the money. <a href="https://twitter.com/labenz/status/1630284912853917697">He also posted OpenAI&#8217;s leaked &#8220;Foundry&#8221; (aka enterprise) pricing and commented on its implications. </a></p></li><li><p><a href="https://twitter.com/venturetwins">Justine Moore,</a> a consumer partner at A16Z, <a href="https://twitter.com/venturetwins/status/1622243944649347074">chronicles Reddit&#8217;s ongoing, and successful attempts to jailbreak ChatGPT with a prompt called DAN(do anything now). </a></p></li><li><p><a href="https://twitter.com/emollick">Ethan Mollick</a>, a Wharton professor, posted <a href="https://twitter.com/emollick/status/1627161768966463488">a monster long tweet and tweetstorm about what&#8217;s going on with Bing both during and after &#8220;Sydney.&#8221; </a> I was blown away by the example of Bing improving its writing on the fly after being told to read Kurt Vonnegut&#8217;s advice on writing.  The entire tweetstorm is worth your time. <a href="https://oneusefulthing.substack.com/p/the-future-soon-what-i-learned-from">Here&#8217;s the Substack write-up. </a>I found Ethan Mollick through <a href="https://twitter.com/thatroblennon/status/1627729960323407872">a tweet from Rob Lennon about requiring the use of AI in the classroom,</a> which Ethan responded to,<a href="https://oneusefulthing.substack.com/p/my-class-required-ai-heres-what-ive"> including a great post about what was learned</a>. </p></li><li><p><a href="https://twitter.com/thatroblennon">Here&#8217;s Rob Lennon&#8217;s Twitter feed, which carries some great practical tips and curation as well. </a> His blog has a bunch of broken links right now so maybe wait a bit before checking that out. </p></li></ul><p></p><h3>3. <a href="https://www.aiforanyone.org/">AIForAnyone.org</a></h3><p><br>AIForAnyone.org was founded by a pair of well-trained brothers who are passionate about making sure everyone can start to understand what is coming. They have funding from the Mark Cuban Foundation. I&#8217;ve signed up for their newsletter and listened to <a href="https://www.aiforanyone.org/workshops">their 1-hour &#8220;intro to AI&#8221;</a> class.  It&#8217;s targeted at high school students, and it&#8217;s very broad and general so it&#8217;s at a level everyone can appreciate but doesn&#8217;t address marketing specifically. Here are some thoughts I had while listening.</p><ul><li><p>If you struggle to understand what the future looks like, pay attention to news coming out of China. Some of the tech there is frightening and unethical by American standards; but the reason to understand it is so we can work together to create the future we want. </p></li><li><p>There&#8217;s a point where AI stops being &#8220;magical&#8221; and that means it stops being defined as AI.  So the goalpost is constantly moving&#8212;another reason to be always learning about it. </p></li><li><p>I&#8217;m still learning, but it strikes me that one way to understand AI is to think about what specific parts of the brain a particular tech is trying to replace. Most of the things we think of as AI are &#8220;ANI&#8221; (narrow intelligence) which is basically about a computer being good at exactly one thing.  Even Siri falls into this category. Even ChatGPT is good at exactly one thing: scanning the internet and quickly summarizing what it finds, within imposed limits and boundaries. </p></li><li><p>Big chunks of this overlap with the &#8220;How AI&#8217;s learn&#8221; below, but are more rudimentary. I liked many examples of how the AI can learn that differ. </p></li><li><p>AI is only as good as the data it learns from. I know this is obvious but I think it can&#8217;t ever be stated enough. </p></li><li><p>When AI is embedded into any technology we have to evaluate the impact of the combined technologies. In other words, it&#8217;s what we do with AI that will determine its usefulness and/or danger. </p></li><li><p><em>There is no job or industry that won&#8217;t be impacted, but it will be a question of when and how hard.  This is why the fundamental understanding of AI is so important for all of us. </em></p></li><li><p><em>But we have faced this before as a species&#8212;computers being the most recent and applicable example.  New jobs are being created that wouldn&#8217;t have existed at the same time that some are destroyed. </em></p></li><li><p><em>We will need more people from the humanities than ever to help solve the thorny problems that are going to arise. Take heart, my fellow liberal arts majors!<br></em></p></li></ul><h3>4. Privacy and Ethics</h3><p>I&#8217;ve been working on issues of privacy and ethics in marketing data since 2015. <a href="https://www.technologyreview.com/2021/08/13/1031836/ai-ethics-responsible-data-stewardship/">This week I came across this paper from MIT Technology Review </a>about questions relating to deleting problematic data sets. Marketers will need to be thinking about the data their companies collect and be fierce advocates for its ethical use. Based on the conclusions of this article, here are some implications for marketing. <br></p><ol><li><p>Before collecting data, ask how it will be used-really.  We should no longer be &#8220;collecting all teh thingz&#8221; just to do that.  </p></li><li><p>Ask vendors and agencies where they get the data they use, and make sure your agreements address the deletion and/or transfer of data collected on your behalf. </p></li><li><p>Data governance isn&#8217;t just for public companies anymore. Even startups should have controls in place for sensitive data the way they do for money. If someone needs to access a sensitive set of data, there should be some friction and a record of that access. </p></li><li><p>Larger companies should begin to develop a set of guidelines for the collection, retention, and deletion of data. Marketing should be a key stakeholder in these conversations as engineering rarely understands the unique needs of this department. </p></li><li><p>I&#8217;ll talk more about this in future posts, but marketing teams should start having at least one expert in data science/engineering. Not a shared resource, but their own team member, because needs are different. </p></li><li><p>The good news, if you&#8217;re an ethical marketer, is that you are taking on far less risk if you&#8217;re using cohorts to segment and target.  </p></li></ol><h3><br>Playing With Midjourney</h3><p>This week I learned how to add an aspect ratio and style to my images, and how to access all the images I created. I also spent time reading <a href="https://docs.midjourney.com/docs/explore-prompting">the Midjourney prompt guides.</a>  I learned that I can do this same work in a dm with the bot, so I don&#8217;t get lost in the free flow of images in the newbie room. I could sit here all day with this tool. I have always loved working with designers and have a vision of what I want, but lacked the technical skills to make it happen. <br><br><em>She&#8217;s evolving. I feel like I might be being influenced by &#8220;The Last of Us.&#8221; Check out her sardonic style. I&#8217;m kinda loving the specs on the owl, too.</em> </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e8cd0bf-56be-47f3-9c49-3b542a1b94d1_1536x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e8cd0bf-56be-47f3-9c49-3b542a1b94d1_1536x1024.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e8cd0bf-56be-47f3-9c49-3b542a1b94d1_1536x1024.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e8cd0bf-56be-47f3-9c49-3b542a1b94d1_1536x1024.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e8cd0bf-56be-47f3-9c49-3b542a1b94d1_1536x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e8cd0bf-56be-47f3-9c49-3b542a1b94d1_1536x1024.png" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9e8cd0bf-56be-47f3-9c49-3b542a1b94d1_1536x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2103166,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e8cd0bf-56be-47f3-9c49-3b542a1b94d1_1536x1024.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e8cd0bf-56be-47f3-9c49-3b542a1b94d1_1536x1024.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e8cd0bf-56be-47f3-9c49-3b542a1b94d1_1536x1024.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e8cd0bf-56be-47f3-9c49-3b542a1b94d1_1536x1024.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a><figcaption class="image-caption">Prompt: graffiti style, happy ten year old girl with short dark hair and glasses, in a friendly forest, with a helpful pet horned owl, --aspect 3:2</figcaption></figure></div><h3><br>Oh, and I was on a podcast this week!</h3><p></p><p><a href="https://unpolishedmba.captivate.fm/episode/ep079-melinda-byerley">Monique Mills had me on her podcast, &#8220;The Unpolished MBA,&#8221; and I learned about why Jasper.AI is her favorite generative writing product.  </a><br></p><h3>What&#8217;s Next</h3><p>I&#8217;m taking my first trip after my cancer dx this week, so I won&#8217;t be blogging for a bit.  However, I do have <a href="https://www.amazon.com/Artificial-Intelligence-Marketing-Practical-Applications/dp/1119406331">Jim Sterne&#8217;s &#8220;AI for Marketing&#8221;</a> in my bag and my plan is to write a book review based on my notes when I return.  I read the first chapter over the weekend, and it&#8217;s a fantastic primer for anyone who wants to get a handle on the basics. <br><br><strong>If you work for a company that&#8217;s integrating AI into its marketing technology, I&#8217;d like to talk with you, on or off the record. Please send me an email or ping me on LinkedIn.</strong><br></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Let's Get Real! I appreciate your time and attention. Please consider subscribing as a way of voting for this content. </p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Day 1]]></title><description><![CDATA[Welcome to the AI Jungle.]]></description><link>https://melindabyerley.substack.com/p/day-1</link><guid isPermaLink="true">https://melindabyerley.substack.com/p/day-1</guid><dc:creator><![CDATA[Melinda Byerley]]></dc:creator><pubDate>Fri, 24 Feb 2023 20:15:45 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F80924b11-0b48-45be-9ab0-05bc40da0285_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>In keeping with the theme of learning out loud,  here&#8217;s where my thinking about AI an digital marketing is at as of this specific day in 2023. <br><br>Like a lot of us, or at least those of us who will admit it, the quality of ChatGPT, its limitations notwithstanding, surprised me. Of course, I knew AI was coming for my job, <em>I just didn&#8217;t think it was here, yet. Maybe in a few years, I rationalized. I&#8217;ll be retired. It won&#8217;t matter.  <br></em><br>Well at least as of today, I still think it&#8217;s not here in terms of replacing me with all my experience, but what&#8217;s changed is my perception of when that event might happen and exactly what skills are going to be less in demand.  But the window has closed from &#8220;sometime in the next decade&#8221; to &#8220; near certainty in the next 3 years.&#8221; And that&#8217;s why I&#8217;m here. <br><br>Will any of us forget what it felt like the first time we put a prompt into ChatGPT and watched it write a grammatically correct, typo-free, properly structured blog post about our area of expertise in less than 60 seconds as we watched? I was horrified. <br>And a second later I was entranced. </p><p>The last time I had this feeling was when someone showed me the first iPhone. I dragged people into Apple stores to show them: the world is now different. I wasn&#8217;t sure how, but I knew everything would change. It won&#8217;t change in the same way.  This isn&#8217;t a consumer play.  This is about how AI gets folded into the tools we use every day, and how it powers tools we haven&#8217;t even imagined yet.  I have to give credit to my friend Adam Nash for pointing me in the right direction. He explained to me that companies are, as we speak, adding AI to their tools every day; and my expertise in cutting through the <s>bullshit</s> hype to focus on ROI was going to be more in demand than ever.  <br><br>Fortunately for me, I&#8217;ve got more time on my hands these days. I mean it&#8217;s not fortunate that I had breast cancer, but the space it&#8217;s given me to stop and reset some things that were not working for me personally and professionally has been invaluable. Hate the reason, love the opportunity.  Enough of that, onwards&#8230;<br><br></p><h2>My thoughts this week on AI (mostly focused on NLP at the moment) for Marketing:<br></h2><ol><li><p><strong>ChatGPT gets an inordinate amount of attention vs the entire sector. </strong>In that way, its relationship to AI is much like that of Bitcoin to Blockchain.  It&#8217;s important to not conflate ChatGPT with all of AI, or for that matter, machine learning. ChatGPT has competition from companies like Copy.ai, Jasper.ai, and more. And as we speak companies like Grammarly and I&#8217;m sure Microsoft are building AI into their word processing and editing software as well.  One of the reasons I&#8217;m digging into this is that I want to be able to advise my clients on the exponential number of new choices that are about to be in front of them, which will make the problem of choosing marketing stacks that much harder.  </p><p></p></li><li><p><strong>To call these early tools AI is an overstatement. </strong>My friend Jim Sterne has a fantastic expression: &#8220;Machine learning is built in Python; Artificial Intelligence is built in PowerPoint.&#8221; That doesn't make these tools &#8220;vaporware,&#8221; but it does remind me to remind you that we aren&#8217;t anywhere close to replacing all the humans.  These are rudimentary tools, which of course are about to get better, rapidly. Humans will still be required for a long time, yes even in writing and editing.  <br></p></li><li><p><strong>For now at least, never ask ChatGPT questions for which you do not already know the answer, or can easily verify.</strong>  Because ChatGPT is an average of the internet, what it spits back is usually vague and generic. It&#8217;s not only wrong frequently; it&#8217;s wrong in insidious and subtle ways.  <br><br>As a demonstration, here&#8217;s a query I recently ran: &#8220;Who is Melinda Byerley?&#8221; This is the entire answer. After you read that, I&#8217;m going to break it down for you. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188274e0-3a93-474b-87da-e63902e16857_685x569.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188274e0-3a93-474b-87da-e63902e16857_685x569.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188274e0-3a93-474b-87da-e63902e16857_685x569.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188274e0-3a93-474b-87da-e63902e16857_685x569.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188274e0-3a93-474b-87da-e63902e16857_685x569.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188274e0-3a93-474b-87da-e63902e16857_685x569.png" width="685" height="569" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188274e0-3a93-474b-87da-e63902e16857_685x569.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:569,&quot;width&quot;:685,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:108301,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188274e0-3a93-474b-87da-e63902e16857_685x569.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188274e0-3a93-474b-87da-e63902e16857_685x569.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188274e0-3a93-474b-87da-e63902e16857_685x569.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188274e0-3a93-474b-87da-e63902e16857_685x569.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p><br>Ok,  it sure sounds authoritative, right? It&#8217;s even flattering, compared to the SEO results on my name, driven by hard right-wingers with their panties in a twist about some of my tweets. <br><br>But let&#8217;s drill in:<br></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cf9e00c-389c-4c05-8c39-766d688ab94b_685x240.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cf9e00c-389c-4c05-8c39-766d688ab94b_685x240.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cf9e00c-389c-4c05-8c39-766d688ab94b_685x240.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cf9e00c-389c-4c05-8c39-766d688ab94b_685x240.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cf9e00c-389c-4c05-8c39-766d688ab94b_685x240.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cf9e00c-389c-4c05-8c39-766d688ab94b_685x240.jpeg" width="685" height="240" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1cf9e00c-389c-4c05-8c39-766d688ab94b_685x240.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:240,&quot;width&quot;:685,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:43727,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cf9e00c-389c-4c05-8c39-766d688ab94b_685x240.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cf9e00c-389c-4c05-8c39-766d688ab94b_685x240.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cf9e00c-389c-4c05-8c39-766d688ab94b_685x240.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1cf9e00c-389c-4c05-8c39-766d688ab94b_685x240.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div></div></div></a></figure></div><p>The first paragraph is pretty good. It&#8217;s not as compelling or descriptive as a human would write and there are some minor inaccuracies. For example, my company&#8217;s name is Fiddlehead, but we changed that after ChatGPT stopped ingesting the internet in 2021. Not a major flaw.  Also, we don&#8217;t specialize in (early-stage) startups and small businesses, but this isn&#8217;t a deal killer. <br><br>Let&#8217;s move on to the second paragraph. </p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F20f02270-b420-4ecc-ae67-1e007c8460e7_685x150.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F20f02270-b420-4ecc-ae67-1e007c8460e7_685x150.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F20f02270-b420-4ecc-ae67-1e007c8460e7_685x150.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F20f02270-b420-4ecc-ae67-1e007c8460e7_685x150.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F20f02270-b420-4ecc-ae67-1e007c8460e7_685x150.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F20f02270-b420-4ecc-ae67-1e007c8460e7_685x150.jpeg" width="685" height="150" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/20f02270-b420-4ecc-ae67-1e007c8460e7_685x150.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:150,&quot;width&quot;:685,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:39578,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F20f02270-b420-4ecc-ae67-1e007c8460e7_685x150.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F20f02270-b420-4ecc-ae67-1e007c8460e7_685x150.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F20f02270-b420-4ecc-ae67-1e007c8460e7_685x150.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F20f02270-b420-4ecc-ae67-1e007c8460e7_685x150.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div></div></div></a></figure></div><p>The paragraph starts out well enough. I have been mentioned in the publications above.  The Inc magazine article isn&#8217;t accurate or flattering, and I&#8217;m amused at how ChatGPT sells it as an accomplishment.  But it&#8217;s factually correct. <br><br>But everything after this statement is untrue. I have never spoken at SXSW or the Lean Startup Conference. I&#8217;ve never even attended SXSW! And I did not write the publication listed here.  <br><br>The third paragraph is where it really gets weird. </p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc08b39ec-0849-4d92-ae10-3659bb7691ef_685x152.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc08b39ec-0849-4d92-ae10-3659bb7691ef_685x152.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc08b39ec-0849-4d92-ae10-3659bb7691ef_685x152.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc08b39ec-0849-4d92-ae10-3659bb7691ef_685x152.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc08b39ec-0849-4d92-ae10-3659bb7691ef_685x152.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc08b39ec-0849-4d92-ae10-3659bb7691ef_685x152.jpeg" width="685" height="152" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c08b39ec-0849-4d92-ae10-3659bb7691ef_685x152.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:152,&quot;width&quot;:685,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:35791,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc08b39ec-0849-4d92-ae10-3659bb7691ef_685x152.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc08b39ec-0849-4d92-ae10-3659bb7691ef_685x152.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc08b39ec-0849-4d92-ae10-3659bb7691ef_685x152.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc08b39ec-0849-4d92-ae10-3659bb7691ef_685x152.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div></div></div></a></figure></div><p>For those who don&#8217;t already know, you need to know that I have for almost 15 years maintained what can courteously be called a spicy Twitter feed. I have strong opinions on politics, and I f<s>earlessly</s> <s>stupidly </s>frequently share them out loud on my verified Twitter account. This has led to several dustups that right wing media has taken and run with, including dozens of obscure websites that tried to make me the character of the day on more than one occasion.  <br><br>When I read the first sentence of this paragraph I laughed out loud.  This was ChatGPT&#8217;s way of summarizing all the really horrible things that were said about me, especially the right&#8217;s use of the phrase &#8220;social justice warrior,&#8221; cleaned up and sanitized, and presented as innocuously as possible. Really I have to thank ChatGPT for showing me a much better way to describe myself than I ever could have imagined. <br><br>But it&#8217;s not accurate that I have been involved in several community projects. I have volunteer work I do, but it&#8217;s not something I write about publicly.  To the best of my knowledge I haven&#8217;t donated to Planned Parenthood or the ACLU (I have related causes where I focus my giving.)<br><br><em>The current danger of ChatGPT is using it when you don&#8217;t know or can&#8217;t verify when the answer is wrong. Proceed with caution.</em> <br></p></li><li><p><strong>The big opportunity with ChatGPT and other AI tools is what companies do with it on their own websites and products, trained on their own proprietary data. </strong> For example, big companies will train text tools on their own websites; enabling the tools to spit back copy that is in a brand&#8217;s tone and style.  They are rolling these tools out already, most within weeks of ChatGPT&#8217;s release last November: </p><ol><li><p><a href="https://www.notion.so/product/ai">Notion released Notion AI </a></p></li><li><p><a href="https://www.notion.so/product/ai">GitHub released CoPilot</a></p></li><li><p>Microsoft has Azure OpenAI and <a href="https://www.wsj.com/articles/microsoft-plans-to-build-openai-capabilities-into-all-products-11673947774">will integrate with all its products. </a></p></li><li><p>Brands like Chase are using <a href="https://www.persado.com/">companies like Persado</a> to augment their campaigns by generating better-performing taglines, more efficiently segmenting and targeting audiences, and more. </p><p></p></li></ol></li><li><p><strong>Domain experts are more important than ever. It&#8217;s time to dig in.</strong> The other night I sat down to dinner with a truly expert B2B copywriter and editor with over 40 years of experience writing truly amazing stuff.  Understandably, writers are shocked and frightened about what they are seeing.  I don&#8217;t see AI as an unmitigated benefit and I don&#8217;t see it as an unmitigated evil.  It&#8217;s got the potential to be both, and those of us who know things should be comforted that our expertise is needed more than ever. Don&#8217;t you what to know what that brilliant writer thinks about the differences between Jasper.ai, copy.ai, and ChatGPt when it comes to writing marketing materials? I know I do.  This goes for all our domains of knowledge. If someone&#8217;s going to work on a chatbot or AI/ML tool for marketing analytics that will interpret the data, they will need someone like me to help ensure that the tool isn&#8217;t giving the wrong advice.  </p></li></ol><p>I hope that I&#8217;m not coming off as some kind of AI cheerleader. I have concerns about the ethics of these tools and their impact, and I&#8217;ll be talking about them in future posts.  At the same time, I can see that the future is here, and it&#8217;s not going to be stopped. If I can have an impact on how these tools are implemented and rolled out I want to  have that impact. <br></p><h2>Playing with Midjourney</h2><p>Generative AI for images isn&#8217;t my field as much as natural language processing, but as so much of marketing is imagery, and because I do have some design background from my theater days, I plan to make regular exploration of visual design tools part of my content here. Here&#8217;s a further exploration of the prompt I used for the icon for this Substack, refined. <a href="https://www.theverge.com/2023/2/22/23611278/midjourney-ai-copyright-office-kristina-kashtanova">I learned this week that artwork created via AI cannot be copyrighted, </a>so as I said above already there&#8217;s a strong use case for visual artists to create iconography and content that can be copyrighted. For now, enjoy. <br><br><em>Prompt: extremely realistic fine details horizontal orientation curious happy ten-year-old girl with short dark hair and glasses in a bright forest with an owl</em><br></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F80924b11-0b48-45be-9ab0-05bc40da0285_1024x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F80924b11-0b48-45be-9ab0-05bc40da0285_1024x1024.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F80924b11-0b48-45be-9ab0-05bc40da0285_1024x1024.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F80924b11-0b48-45be-9ab0-05bc40da0285_1024x1024.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F80924b11-0b48-45be-9ab0-05bc40da0285_1024x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F80924b11-0b48-45be-9ab0-05bc40da0285_1024x1024.png" width="1024" height="1024" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/80924b11-0b48-45be-9ab0-05bc40da0285_1024x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1024,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1123628,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F80924b11-0b48-45be-9ab0-05bc40da0285_1024x1024.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F80924b11-0b48-45be-9ab0-05bc40da0285_1024x1024.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F80924b11-0b48-45be-9ab0-05bc40da0285_1024x1024.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F80924b11-0b48-45be-9ab0-05bc40da0285_1024x1024.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p><br><em><br>edit 3:30pm Friday, February 24, 2023: one of the founders of Netflix, Marc Randolph, posted Steve Jobs talking about the power of automation in a tweet that directly addresses the power of domain expertise layered on top of GPT3.  Feels like things are coming together&#8230;</em><br></p><div data-component-name="Twitter2ToDOM" class="tweet" data-attrs="{&quot;url&quot;:&quot;https://twitter.com/mbrandolph/status/1628960626755379200?s=20&quot;,&quot;full_text&quot;:&quot;A coming wave of disruptive companies will be built by layering domain expertise over GPT3. The best of these will: \n\n- solve complex problems, not just automate simple tasks.\n- be exceptionally nimble - evolving as fast as the underlying AI does.\n- use usage as a metric, not&#8230; https://t.co/C4ZZ5W5GkB &quot;,&quot;username&quot;:&quot;mbrandolph&quot;,&quot;name&quot;:&quot;Marc Randolph&quot;,&quot;date&quot;:&quot;Fri Feb 24 03:30:52 +0000 2023&quot;,&quot;photos&quot;:[{&quot;img_url&quot;:&quot;https://substackcdn.com/image/upload/w_1028,c_limit,q_auto:best/l_twitter_play_button_rvaygk,w_88/maxpmfe7mucysverzhqq&quot;,&quot;link_url&quot;:&quot;https://t.co/9DFJyK1NiV&quot;,&quot;alt_text&quot;:null}],&quot;quoted_tweet&quot;:{},&quot;retweet_count&quot;:648,&quot;like_count&quot;:4381,&quot;expanded_url&quot;:{},&quot;video_url&quot;:&quot;https://video.twimg.com/amplify_video/1628960585760268291/vid/482x360/NbLmT8x2nxFOLQXB.mp4?tag=16&quot;,&quot;belowTheFold&quot;:true}"><a class="tweet-link-top" href="https://twitter.com/mbrandolph/status/1628960626755379200?s=20" target="_blank"><div class="tweet-header"><img class="tweet-header-avatar" src="https://substackcdn.com/image/twitter_name/w_96/mbrandolph.jpg" alt="Twitter avatar for @mbrandolph" loading="lazy"><div class="tweet-header-text"><span class="tweet-author-name">Marc Randolph </span><span class="tweet-author-handle">@mbrandolph</span></div></div><div class="tweet-text">A coming wave of disruptive companies will be built by layering domain expertise over GPT3. The best of these will:
  2.  
  3. - solve complex problems, not just automate simple tasks.
  4. - be exceptionally nimble - evolving as fast as the underlying AI does.
  5. - use usage as a metric, not&#8230; https://t.co/C4ZZ5W5GkB </div></a><div class="tweet-video-wrapper"><video class="tweet-video" controls="true" src="https://video.twimg.com/amplify_video/1628960585760268291/vid/482x360/NbLmT8x2nxFOLQXB.mp4?tag=16" alt="Video" loading="lazy"></video></div><a class="tweet-link-bottom" href="https://twitter.com/mbrandolph/status/1628960626755379200?s=20" target="_blank"><div class="tweet-footer"><span class="tweet-date">3:30 AM &#8729; Feb 24, 2023</span><hr><div class="tweet-ufi"><span href="https://twitter.com/mbrandolph/status/1628960626755379200?s=20/likes" class="likes"><span class="like-count">4,381</span>Likes</span><span href="https://twitter.com/mbrandolph/status/1628960626755379200?s=20/retweets" class="retweets"><span class="rt-count">648</span>Retweets</span></div></div></a></div><p><br><br><strong>Let me know what you think about this content in the comments. Is it useful? Who do you follow to keep up with on this stuff? What tools are you using?  I&#8217;m doing this mostly for my own learning, but if specific ideas and topics come up frequently, it can help me find angles on the ideas that I do have.</strong><br></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Let's Get Real! Subscribing and interacting motivates me to keep figuring out what the heck we&#8217;re gonna do with all this new technology in marketing.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[Coming soon]]></title><description><![CDATA[We're gonna get real about AI for digital marketing]]></description><link>https://melindabyerley.substack.com/p/coming-soon</link><guid isPermaLink="true">https://melindabyerley.substack.com/p/coming-soon</guid><dc:creator><![CDATA[Melinda Byerley]]></dc:creator><pubDate>Fri, 17 Feb 2023 19:45:59 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb2b721f-21a6-446f-a35e-66316d5d1429_1536x1536.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Join me on the journey of exploration to separate hype from results when it comes to AI for digital marketing. After over twenty years of working in digital marketing, including advising some of the world&#8217;s top marketers, I&#8217;m diving in head first to teach myself what&#8217;s happening, and what might happen next. <br><br>Along the way, I&#8217;ll do my best to share what I&#8217;m learning about what could actually work, and what&#8217;s just vaporware&#8212;with a focus on getting business results and remaining human and ethical. <br><br>Think of this as &#8220;Julie and Julia&#8221; for AI and Digital Marketing. <br><br>I&#8217;m a child again, with AI as my friend, headed towards the future. See the &#8220;About&#8221; page for the details, and subscribe so we can learn together. <br></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-imag" target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb2b721f-21a6-446f-a35e-66316d5d1429_1536x1536.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb2b721f-21a6-446f-a35e-66316d5d1429_1536x1536.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb2b721f-21a6-446f-a35e-66316d5d1429_1536x1536.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb2b721f-21a6-446f-a35e-66316d5d1429_1536x1536.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb2b721f-21a6-446f-a35e-66316d5d1429_1536x1536.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb2b721f-21a6-446f-a35e-66316d5d1429_1536x1536.png" width="482" height="482" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cb2b721f-21a6-446f-a35e-66316d5d1429_1536x1536.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1456,&quot;width&quot;:1456,&quot;resizeWidth&quot;:482,&quot;bytes&quot;:2489195,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb2b721f-21a6-446f-a35e-66316d5d1429_1536x1536.png 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb2b721f-21a6-446f-a35e-66316d5d1429_1536x1536.png 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb2b721f-21a6-446f-a35e-66316d5d1429_1536x1536.png 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb2b721f-21a6-446f-a35e-66316d5d1429_1536x1536.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></div></div></a></figure></div><p><br></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://melindabyerley.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://melindabyerley.substack.com/subscribe?"><span>Subscribe now</span></a></p>]]></content:encoded></item></channel></rss>

If you would like to create a banner that links to this page (i.e. this validation result), do the following:

  1. Download the "valid RSS" banner.

  2. Upload the image to your own server. (This step is important. Please do not link directly to the image on this server.)

  3. Add this HTML to your page (change the image src attribute if necessary):

If you would like to create a text link instead, here is the URL you can use:

http://www.feedvalidator.org/check.cgi?url=https%3A//melindabyerley.substack.com/feed

Home · About · News · Docs · Terms

 
Copyright © 2002-9 Sam Ruby, Mark Pilgrim, Joseph Walton, and Phil Ringnalda