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<li>Off-site SEO: This aspect is conce ...
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<comments>https://netpreneur.com.ng/how-to-place-a-job-advert-on-linkedin/#respond</comments>
<dc:creator><![CDATA[Aranatha]]></dc:creator>
<pubDate>Mon, 22 Apr 2024 19:31:31 +0000</pubDate>
<category><![CDATA[Make Money Online]]></category>
<guid isPermaLink="false">https://netpreneur.com.ng/?p=68</guid>
<description><![CDATA[HOW TO PLACE A JOB ADVERT ON LINKEDIN IntroductionDid you know LinkedIn focuses on professional connections which enables you to tap into the hidden job market by connecting with people […]]]></description>
<content:encoded><![CDATA[
HOW TO PLACE A JOB ADVERT ON LINKEDIN
<figure id="attachment_139" aria-describedby="caption-attachment-139" style="width: 300px" class="wp-caption alignnone"><img fetchpriority="high" decoding="async" class="size-medium wp-image-139" src="https://netpreneur.com.ng/wp-content/uploads/2024/04/640-chonburi-thailand-jun-03-2021-a-close-up-linkedin-logo-icon-on-white-background-american-business-and-employment-oriented-online-service-via-website-and-mobile-app-3d-illustration-rendering-300x300.jpg" alt="" width="300" height="300" srcset="https://netpreneur.com.ng/wp-content/uploads/2024/04/640-chonburi-thailand-jun-03-2021-a-close-up-linkedin-logo-icon-on-white-background-american-business-and-employment-oriented-online-service-via-website-and-mobile-app-3d-illustration-rendering-300x300.jpg 300w, https://netpreneur.com.ng/wp-content/uploads/2024/04/640-chonburi-thailand-jun-03-2021-a-close-up-linkedin-logo-icon-on-white-background-american-business-and-employment-oriented-online-service-via-website-and-mobile-app-3d-illustration-rendering-150x150.jpg 150w, https://netpreneur.com.ng/wp-content/uploads/2024/04/640-chonburi-thailand-jun-03-2021-a-close-up-linkedin-logo-icon-on-white-background-american-business-and-employment-oriented-online-service-via-website-and-mobile-app-3d-illustration-rendering.jpg 640w" sizes="(max-width: 300px) 100vw, 300px" /><figcaption id="caption-attachment-139" class="wp-caption-text">Chonburi, Thailand – JUN 03 , 2021: A close up LinkedIn logo icon on white background. American business and employment-oriented online service via website and mobile app. 3D illustration rendering</figcaption></figure>
Introduction Did you know LinkedIn focuses on professional connections which enables you to tap into the hidden job market by connecting with people in your industry and letting them know you’re available for new opportunities? The latest research conducted by LinkedIn has shown that 80% of job connection has been through online networking. LinkedIn enables you to see relevant job opportunities for your career goals as well as save time which could have been wasted on searches. BENEFITS OF LINKEDIN They’re are various benefits attached to the LinkedIn: 1.TARGETED TALENT TOOl: This is simply hiring potential and highly relevant candidates to the job you are advertising. It is beyond a general or wide search. Searches are streamlined and this is based on skills, level, work experience etc. It helps reduce time to hire and also improve candidate quality. Targeted talent tool which is one of benefits of utilizing LinkedIn for job advert helps in; Professional network: LinkedIn boosts potential networks as well as offering opportunities to potential candidates. You get to see vast offers of different potential and professional candidates. Targeted search: LinkedIn advanced search filter helps you target and streamline your search to a highly specific demographics such as skills, experience level, industry, location etc. Professional candidates who might not be in search of jobs but are open to new opportunities are easily attracted. Passive candidate: It helps reach highly relevant candidates who are not actively in search of a job but are open to new opportunities. 2.BUILD YOUR EMPLOYER’S BRAND Showcase Company Culture: When crafted well, it tells a lot about the company’s culture, benefits, and basic values they stand for. This thereby helps to attract candidates whose values align with your organization. Increased Visibility: Posts made on LinkedIn about your company increase visibility. It grants access and visibility to potential Candidates who might not be familiar with your brand. Attract Top Talent: It helps to attract professional and efficient candidates who are actively wanted by many companies. 3.IMPROVED EFFICIENCY AND COST- EFFECTIVENESS: Efficiency and effectiveness is improved through: -Reaching a wide range of qualified candidates. – Due to the opportunity to post free advertisements, recruitment costs are being reduced. – it helps in efficient and effective management of applications involved in the collection of resumes, scheduling interviews and communicating with the candidates. – it also makes it easy to track the performance of your job advert in order to improve in posts made in the future. HOW TO POST A JOB ADVERT ON LINKEDIN PREPARATION -signing in or signing up on the account: To sign in(if you already have an account), follow the steps below; • With the help of your web browser, visit the official website which is Linkedln.com • Enter your login details which is your email address or phone number accurately. and click on ‘sign in’ when done with inputting the details. To sign up(If you don’t have an account), follow the steps below; •Visit the official LinkedIn website and click on the prominent join now button on the homepage to start up a sign up process. •Fill Out the Signup Form by inputting your first name, last name, email address, and creating a strong password. •You can add Additional Information such as location , current company and job title during the sign up. Though not mandatory to input additional information, it is however important to help personalize your profile and also help build network and connection with important people which can help create opportunities. Click “Join Now” Once you’ve filled out the form to complete the signup process. -Have a clear Job description ready. It is important to have a clear job description in order to attract a highly talented candidate who is fit for the role. This can be achieved by the usage of clear and concise language in the description, highlighting the key responsibility, listing clearly the skills and experience required and also the culture and values of the company. POSTING YOUR JOB ADVERT You can post job advert on your through two methods Personal account -sign into your LinkedIn account. -you then click on the “work” tab located at the homepage. -select post a job located at the drop down menu which will lead you to a page where you can create and publish your job advert. 2. Through your company LinkedIn page. It is advisable to use your company’s LinkedIn page when representing a large company. It helps leverage the employer brand. -Go to your company’s LinkedIn page. -Click on the “Admin Tools” tab located at the top of the page. -select “careers” From the dropdown menu, which will lead you to a section where you can manage your company’s career page, including posting job openings. In order to post your job advert, you can either go for the paid job advert or the free job advert. This is dependent on your budget and needs. You also include and fill out job essential job details which include the job title, location, employment type, seniority level, and a brief summary which should be able to captivate a candidate’s mind. CRAFTING OUT A WELL WRITTEN JOB DESCRIPTION You craft out a well written and detailed job description. This is usually followed after all information about the job has been gathered and duly noted. It is important for the job description to include; Headline and a well written description of the role: This gives a detailed explanation on the available role thereby increasing the opportunity of attracting relevant candidates. Basic keywords which are relevant help to improve the search of qualified candidates. Company’s culture and values: it does not only entail duties but also benefits as well as values and culture which showcase the company. TARGETING THE RIGHT AUDIENCE You should be strategic and specific in your target. You target by including industry, job title, skills, experience level, location, company, size, and even years of experience. Also you should consider factors like the skills such as educational level and professionalism required to fit in thereby including it. PUBLISHING YOUR JOB ADVERT Before publishing your job advert endeavor to: Review and Proofread: To avoid making mistakes or passing the wrong information, it is necessary to make thorough corrections by reviewing and proofreading the advert before it is posted for the general public. To streamline application, you can add Screening questions Readily and promptly respond to applications. Optimize LinkedIn for your job advert now!!
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<title>SEO and Backlinks: The Secret Weapon of SEO</title>
<link>https://netpreneur.com.ng/seo-and-backlinks-the-secret-weapon-of-seo/</link>
<comments>https://netpreneur.com.ng/seo-and-backlinks-the-secret-weapon-of-seo/#respond</comments>
<dc:creator><![CDATA[Fatimoh]]></dc:creator>
<pubDate>Mon, 22 Apr 2024 11:23:54 +0000</pubDate>
<category><![CDATA[Make Money Online]]></category>
<category><![CDATA[SEO]]></category>
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<description><![CDATA[Have you been posting consistently, but your blog is nowhere to be found? Are your contents educating, yet your website don’t have enough traffic? Or you don’t even know how […]]]></description>
<content:encoded><![CDATA[Have you been posting consistently, but your blog is nowhere to be found? Are your contents educating, yet your website don’t have enough traffic? Or you don’t even know how to get traffic to your website? It can be so frustrating, getting educating and valuable contents out consistently without having an audience to check them out. Have you heard about SEO? If no, read this article till the end and discover ways to generate organic traffic to your website.
<img decoding="async" class=" wp-image-125 aligncenter" src="https://netpreneur.com.ng/wp-content/uploads/2024/04/search-engine-optimization-4111000_1920-300x200.jpg" alt="" width="491" height="327" srcset="https://netpreneur.com.ng/wp-content/uploads/2024/04/search-engine-optimization-4111000_1920-300x200.jpg 300w, https://netpreneur.com.ng/wp-content/uploads/2024/04/search-engine-optimization-4111000_1920-1024x683.jpg 1024w, https://netpreneur.com.ng/wp-content/uploads/2024/04/search-engine-optimization-4111000_1920-768x512.jpg 768w, https://netpreneur.com.ng/wp-content/uploads/2024/04/search-engine-optimization-4111000_1920-1536x1025.jpg 1536w, https://netpreneur.com.ng/wp-content/uploads/2024/04/search-engine-optimization-4111000_1920.jpg 1920w" sizes="(max-width: 491px) 100vw, 491px" />
TABLE OF CONTENTS.
As you proceed, the following are what you should expect from this article
<ul>
<li>What is SEO?</li>
<li>Importance of SEO.</li>
<li>Classification of SEO.</li>
<li>What are backlinks?</li>
<li>Why should you use backlinks?</li>
<li>Types of backlinks.</li>
<li>Not all backlinks are created equal.</li>
<li>How to build high-quality backlinks.</li>
<li>Black hat Vs White hat backlink building</li>
<li>Risks of black hat SEO.</li>
<li>Some penalties of Black hat SEO technique.</li>
<li>Conclusion,</li>
</ul>
WHAT IS SEO?
When writing, SEO serves as a tool that helps you search trending keywords and how well the keywords rank. It can be likened to a vote of confidentiality. SEO (Search Engine Optimization) has been accepted over time by writers to be an important tool. Even for websites, SEO functions as the algorithm. No website can stand on its own without a strong backbone. That backbone is SEO. Good SEO is paying attention to the details most bloggers ignore.
IMPORTANCE OF SEO.
The use of the trending keywords found with the use of SEO helps websites and blogs to
<ul>
<li style="font-weight: 400">Rank on search engines</li>
<li style="font-weight: 400">Gain visibility</li>
<li style="font-weight: 400">Fasten the search of topics by users</li>
<li style="font-weight: 400">Relieve the stress of finding factual information.</li>
</ul>
CLASSIFICATION OF SEO.
While SEO is important for both users and websites or pages, it is a broad field with several tools that satisfies the needs of blogs, websites and users alike. These tools are classified into:
<ul>
<li style="font-weight: 400">Technical SEO: This deals with optimizing the technical aspects of the website. This aspect of SEO covers the creation of the website, making the website easily accessible, navigation, internal linking on the website, structured data and many more.<img decoding="async" class=" wp-image-123 aligncenter" src="https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-4789789_1920-300x225.png" alt="" width="345" height="259" srcset="https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-4789789_1920-300x225.png 300w, https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-4789789_1920-1024x768.png 1024w, https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-4789789_1920-768x576.png 768w, https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-4789789_1920-1536x1152.png 1536w, https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-4789789_1920.png 1920w" sizes="(max-width: 345px) 100vw, 345px" /></li>
<li style="font-weight: 400">On-site SEO: Here, the contents for a website are optimized for users and search engines. On-site SEO is concerned with quality contents that contains keywords, but not in excess. Excessive keywords alerts the search engine bots and makes the website available for more reviews. The goal is to publish quality content that is readable by users and contain keywords for easy access.</li>
<li>Off-site SEO: This aspect is concerned with creating brand assets and doing things that will create brand awareness and increase visibility. You can think of this part of SEO as how well your website is talked about (reviews) and referred to other users. This, in SEO, is Link Building. Link Building is the process of acquiring links to the website. These links enable other website owners to be able to refer to your website.<img loading="lazy" decoding="async" class=" wp-image-126 aligncenter" src="https://netpreneur.com.ng/wp-content/uploads/2024/04/link-building-4111001_1920-300x177.jpg" alt="" width="342" height="202" srcset="https://netpreneur.com.ng/wp-content/uploads/2024/04/link-building-4111001_1920-300x177.jpg 300w, https://netpreneur.com.ng/wp-content/uploads/2024/04/link-building-4111001_1920-1024x603.jpg 1024w, https://netpreneur.com.ng/wp-content/uploads/2024/04/link-building-4111001_1920-768x452.jpg 768w, https://netpreneur.com.ng/wp-content/uploads/2024/04/link-building-4111001_1920-1536x905.jpg 1536w, https://netpreneur.com.ng/wp-content/uploads/2024/04/link-building-4111001_1920.jpg 1920w" sizes="(max-width: 342px) 100vw, 342px" /></li>
</ul>
From the above, it has been established that while technical SEO deals with users’ experience, off-site SEO deals with website reputation. Going forward, the website is considered a brand for easy understanding. Just like a physical brand, the website as a brand should have a reputation. This reputation is built to increase the brand’s visibility, awareness, recommendations and credibility in the eyes of search engines such as Google and Binge.
However, the off-site SEO has elements that play a crucial role in building your website reputation, making it an authority. These elements determine your website’s ranking in search engine results pages (SERPs).
Some important off-site SEO ranking factors that can significantly impact your website’s performance includes:
<ul>
<li style="font-weight: 400">Backlinks</li>
<li style="font-weight: 400">Social Media Engagement</li>
<li style="font-weight: 400">Online Directory Listings (ODL)</li>
<li style="font-weight: 400">Brand Mentions and Citations</li>
<li style="font-weight: 400">Customer Reviews and Ratings</li>
</ul>
 In this article, our main focus is backlink which is an important component of off-site or off-page SEO.
WHAT ARE BACKLINKS?
Backlinks are links from external websites that leads to your site when clicked. If you enjoyed a product (physical or digital service) you purchased, you would like your friend to try it out, won’t you? You might choose to share their contact or refer them through social media. The act of referring your friends to your preferred or favored vendor is similar to the use of backlinks.<img loading="lazy" decoding="async" class="size-medium wp-image-127 aligncenter" src="https://netpreneur.com.ng/wp-content/uploads/2024/04/online-marketing-1246457_1920-300x245.jpg" alt="" width="300" height="245" srcset="https://netpreneur.com.ng/wp-content/uploads/2024/04/online-marketing-1246457_1920-300x245.jpg 300w, https://netpreneur.com.ng/wp-content/uploads/2024/04/online-marketing-1246457_1920-1024x838.jpg 1024w, https://netpreneur.com.ng/wp-content/uploads/2024/04/online-marketing-1246457_1920-768x628.jpg 768w, https://netpreneur.com.ng/wp-content/uploads/2024/04/online-marketing-1246457_1920-1536x1257.jpg 1536w, https://netpreneur.com.ng/wp-content/uploads/2024/04/online-marketing-1246457_1920.jpg 1920w" sizes="(max-width: 300px) 100vw, 300px" />
WHY SHOULD YOU USE BACKLINKS? 
Remember how often you receive referrals from your friends and customers, how elated you feel when your brand is being referred and preferred to other brands. Backlinks stand as the bridge between your website and audience. It is more like a vote of confidentiality, solidifying your website in the minds of your audience. Backlinks help your website to:
<ul>
<li style="font-weight: 400">Stand out in the crowded marketplace</li>
<li style="font-weight: 400">Demonstrate to search engines like Google that your website has authority, especially if other high authority domains are linking to it</li>
<li style="font-weight: 400">It ensures your website success in SERPs</li>
<li style="font-weight: 400">The more high quality backlinks you obtain, the higher you rank on search engines</li>
<li style="font-weight: 400">It helps your website earn more web traffic.</li>
<li style="font-weight: 400">It improves visibility of your website</li>
<li style="font-weight: 400">It can also boost your domain authority.</li>
</ul>
These, among others, are the benefits of backlinks .<img loading="lazy" decoding="async" class=" wp-image-128 aligncenter" src="https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791392_1920-300x200.png" alt="" width="392" height="261" srcset="https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791392_1920-300x200.png 300w, https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791392_1920-1024x683.png 1024w, https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791392_1920-768x512.png 768w, https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791392_1920-1536x1024.png 1536w, https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791392_1920.png 1920w" sizes="(max-width: 392px) 100vw, 392px" />
TYPES OF BACKLINKS.
There are several types of BACKLINKS, and they can be classified 
<ul>
<li style="font-weight: 400">By their link building process:</li>
</ul>
Each of the backlink that is listed below has its own strength and weakness and it is important to understand how they work for an effective link building plan.
<ol>
<li style="font-weight: 400">Organic Backlinks: </li>
</ol>
This can be likened to referral by a fellow vendor. An organic backlink is a link placed by a real person on their website. This can be because its contents are beneficial for their audience and it adds value to their website. The primary way to get natural and relevant Backlinks to your website is to create valuable, timeless and vital contents that would attract other website creators.
<ol>
<li style="font-weight: 400">Guest Post Links: This can be likened to referral made by your customers or clients. Here, you have to find the people behind the websites that are relevant to your brand. One of the most common requirements is that your backlink provides or ad value to the article without being promotional.</li>
<li style="font-weight: 400">Private Blog Network (PBN) Backlinks: PBN Backlinks are links built from a network of interlinked websites that are often owned by a single pillar website. This backlink type, however, is not as popular today, but some SEOs still use it. The main purpose of utilizing a PBN, which provides complete control, is to increase the website’s authority.</li>
</ol>
Other types of backlinks in this category includes: Backlinks from forums and Q&A websites, press release links, among others.<img loading="lazy" decoding="async" class="size-medium wp-image-129 aligncenter" src="https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791387_1920-300x200.jpg" alt="" width="300" height="200" srcset="https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791387_1920-300x200.jpg 300w, https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791387_1920-1024x683.jpg 1024w, https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791387_1920-768x512.jpg 768w, https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791387_1920-1536x1024.jpg 1536w, https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791387_1920.jpg 1920w" sizes="(max-width: 300px) 100vw, 300px" />
<ul>
<li style="font-weight: 400">By or link attribute:</li>
</ul>
This backlink type is based on the attribute rel=”. This attribute helps Google to analyze the backlink and classify it either as sponsored, nofollow or user generated. The links under this category includes:
<ol>
<li style="font-weight: 400">Dofollow links: A dofollow or followed link is a regular link. As you can see, there’s nothing like rel=”dofollow” in the code because it is the default behavior and does not require specification.</li>
<li style="font-weight: 400">Nofollow links: They are links with an HTML tag of rel=”nofollow”, which instructs search engines not to the link or pass any link juice or page rank to the website.</li>
</ol>
Other types of links in this category are sponsored links and user-generated links.<img loading="lazy" decoding="async" class=" wp-image-130 aligncenter" src="https://netpreneur.com.ng/wp-content/uploads/2024/04/backlink-645255_1920-300x300.jpg" alt="" width="357" height="357" srcset="https://netpreneur.com.ng/wp-content/uploads/2024/04/backlink-645255_1920-300x300.jpg 300w, https://netpreneur.com.ng/wp-content/uploads/2024/04/backlink-645255_1920-1024x1024.jpg 1024w, https://netpreneur.com.ng/wp-content/uploads/2024/04/backlink-645255_1920-150x150.jpg 150w, https://netpreneur.com.ng/wp-content/uploads/2024/04/backlink-645255_1920-768x768.jpg 768w, https://netpreneur.com.ng/wp-content/uploads/2024/04/backlink-645255_1920-1536x1536.jpg 1536w, https://netpreneur.com.ng/wp-content/uploads/2024/04/backlink-645255_1920.jpg 1920w" sizes="(max-width: 357px) 100vw, 357px" />
<ul>
<li style="font-weight: 400">By page position: The placement of a backlink can impact it’s SEO’s value, whether it’s in the text, image, footer, header or widget. Types of backlinks in this category includes:</li>
</ul>
<ol>
<li style="font-weight: 400">Links in text content: This is the most common and most natural way for a backlink to be located. The texts surrounding such link, makes it the best way to get a backlink in terms of SEO as the surrounding texts provides additional context that is supplementary to the link. However, you must ensure that the texts surrounding the link is relevant.</li>
<li style="font-weight: 400">Links inside images: Occasionally, SEOs use images as links. You must have come across clickable banners in the sidebar, header or in the middle of the page. These can also be in the form of a linked image located somewhere in the text. However, text links tend to perform better than image links.</li>
</ol>
Other types of backlinks in this category are links in the widget, links in the footer and links in the header.<img loading="lazy" decoding="async" class="size-medium wp-image-131 aligncenter" src="https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791414_1920-300x200.jpg" alt="" width="300" height="200" srcset="https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791414_1920-300x200.jpg 300w, https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791414_1920-1024x683.jpg 1024w, https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791414_1920-768x512.jpg 768w, https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791414_1920-1536x1024.jpg 1536w, https://netpreneur.com.ng/wp-content/uploads/2024/04/backlinks-7791414_1920.jpg 1920w" sizes="(max-width: 300px) 100vw, 300px" />
<ul>
<li style="font-weight: 400">By link cost: All backlinks can be divided into free, paid and acquired through exchange.</li>
</ul>
<ol>
<li style="font-weight: 400">Free links: These are links you get for free. The main category of free links is organic links, guest posting where you literally pay nothing. However, guest posting requires an investment in good and quality contents. Free links are usually considered a white SEO practice.</li>
<li style="font-weight: 400">Paid links: Many marketing and SEO specialists may consider aquiring some of their backlinks through monetary compensation because building links can be a long and tedious process. However, paying for backlinks is considered a violation of Google’s guidelines, as it is seen as an attempt to manipulate search engine rankings.</li>
<li style="font-weight: 400">Links received in exchange for a service: As part of a mutually beneficial agreement, some companies get backlinks in exchange for services such as server hosting, web design and others.</li>
</ol>
<img loading="lazy" decoding="async" class="size-medium wp-image-132 aligncenter" src="https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-6271942_1920-300x200.png" alt="" width="300" height="200" srcset="https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-6271942_1920-300x200.png 300w, https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-6271942_1920-1024x683.png 1024w, https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-6271942_1920-768x512.png 768w, https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-6271942_1920-1536x1024.png 1536w, https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-6271942_1920.png 1920w" sizes="(max-width: 300px) 100vw, 300px" />
NOT ALL BACKLINKS ARE CREATED EQUAL.
The three essential elements of an effective SEO are effective communication, useful information and high quality backlinks. This brings us to the two main categories of backlinks which are high-quality backlinks and low-quality backlinks.
<ul>
<li>HIGH-QUALITY BACKLINKS: These backlinks are highly authorative and relevant. They are natural and gotten from a reputable sources and can bring valuable traffic to your website. This is like having your business recommended by highly respected people.</li>
<li>LOW-QUALITY BACKLINKS: They are bad backlinks that are irrelevant to the purpose of your website. They are often obtained through manipulative tricks causing high risks to your website.</li>
</ul>
If you’re asked to choose between a dose of an highly effective drug and 10 doses of the least effective one of the same brand, which would you choose? Considering the pain and inconvenience, in that moment, you would likely go for the highly effective drug. This is to further ascertain that the quality of a product is more preferred to its quantity. This should always be at the back of your mind when you’re sourcing for backlinks. Always go for the high-quality backlink as it reduces the risk of spammy websites.
HOW TO BUILD HIGH-QUALITY BACKLINKS.
You can say that it is going to be a long walk to build quality backlinks, but it definitely worth it. You can get quality backlinks by
<ul>
<li>Creating valuable and readable contents that is relevant to your niche.</li>
<li>Distribute contents through established blogger relationships.</li>
<li>Become a source for reporters and bloggers.</li>
<li>Earn links by ranking for statistical keywords.</li>
<li>Link building with podcast websites.</li>
<li>Update old contents.</li>
<li>Publish ultimate guides.</li>
<li>Get contextual links.</li>
<li>Reach out to journalists.</li>
<li>Guest blogging on relevant websites.<img loading="lazy" decoding="async" class="size-medium wp-image-134 aligncenter" src="https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-1268989_1920-300x234.jpg" alt="" width="300" height="234" srcset="https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-1268989_1920-300x234.jpg 300w, https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-1268989_1920-1024x799.jpg 1024w, https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-1268989_1920-768x599.jpg 768w, https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-1268989_1920-1536x1198.jpg 1536w, https://netpreneur.com.ng/wp-content/uploads/2024/04/seo-1268989_1920.jpg 1920w" sizes="(max-width: 300px) 100vw, 300px" /></li>
</ul>
BLACK HAT AND WHITE HAT BACKLINK BUILDING
While black hat is more about hacking websites and risking its validation, white hat is more about creating value for the users of a website. Black hat SEO tactics includes keyword stuffing, bad paid links ,hidden content, publishing bad content, link farming or link trading, manipulating google and other search engines’ algorithm, amongst others. White hat SEO tactics includes on-page SEO optimization of the pages, off-page SEO optimization of the pages, creating high quality contents, guest post outreach to relevant websites, establishing backlinks to relevant and authorative websites, amongst others.
RISKS OF BLACK HAT SEO TECHNIQUES
Using black hat techniques is very risky and can impact your website negatively. The risks include
Algorithm Updates: Google is constantly tweaking and upgrading its algorithm to improve search results and manipulative SEO tactics. This upgrade is focused on tactics such as buying links, using spammy practices or publishing bad contents.
Manual Penalties: The use of black hat SEO techniques can lead to manual penalties imposed by search engines such as Google. Human viewers reports websites using black hat techniques and indicates that a site has violated search engine guidelines.
SOME PENALTIES FOR BLACK HAT SEO TECHNIQUES
<ul>
<li>Damage to brand reputation</li>
<li>Penalty and De-indexing</li>
<li>Instability and unsustainability</li>
<li>Loss of credibility</li>
<li>Ethical concerns</li>
</ul>
These are some and not all of the penalties. It is advised to practice white hat SEO for your brand reputation and website safety.
CONCLUSION.
Since you’ve learned about SEO, backlinks and its types, you will agree that it is right to play safe without taking unnecessary risks by indulging in practices that are not safe for your brand and website. Endeavour to build backlinks the right way, seek organic traffic and indulge in only white hat SEO techniques.
]]></content:encoded>
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<item>
<title>Why Freelancing Is Better Than A Job</title>
<link>https://netpreneur.com.ng/why-freelancing-is-better-than-a-job/</link>
<comments>https://netpreneur.com.ng/why-freelancing-is-better-than-a-job/#respond</comments>
<dc:creator><![CDATA[Clinton UO]]></dc:creator>
<pubDate>Sun, 21 Apr 2024 20:04:24 +0000</pubDate>
<category><![CDATA[Make Money Online]]></category>
<category><![CDATA[Freelancing]]></category>
<guid isPermaLink="false">https://netpreneur.com.ng/?p=110</guid>
<description><![CDATA[Is it better to have a stable source of income or be in a field where your next meal hangs on fate finding you a client? The question of whether […]]]></description>
<content:encoded><![CDATA[Is it better to have a stable source of income or be in a field where your next meal hangs on fate finding you a client?
The question of whether freelancing is better than a job has existed for ages
Luckily, it has an answer.
Before that, let’s answer the question:
<h1>What Is Freelancing?</h1>
Now If you already know what it is, you can skip to the next header
Let me explain Freelancing this way:
If you’ve ever been to a school, there are cleaners who keep the halls tidy everyday.
They have a fixed salary and work month to month. That’s a job
However, when the bushes in a farm need clearing.
Your parents pay people to clear it.
These people do the work and disappear. You may not see them again.
That’s freelancing (yes, it’s not limited to the online space)
Now, why would people choose something so rocky to a more stable pay?
It’s because freelancing has advantages.
Advantages Like ‘Autonomy’, ‘flexibility’ and ‘increased growth potential’.
Let’s look at it in details:
<h1>Key Advantages Of Freelancing:</h1>
<h2>1 Freedom and Flexibility:</h2>
There are two parts to this.
First, the freedom to control your work schedule and location.
In a traditional working environment, you go to work by 8 and return by 5. Your time is fixed
The time range doesn’t care if you achieve maximum output in 2 hours. You must be there at work.
9/10 people are basically paid for time instead of the product of the work they do.
Let’s not forget you must come to the office.
However, as a freelancer you decide your working hours and the time of work.
You’ve heard stories of programmers attending meetings on underwear and writers working in cafes. They are real.
This is because freelancers are paid for the work they do
Second, the freedom to work at places that align with your interests 
Picture this, you love monkeys and you’re a strong ambassador for no animal cruelty
Suddenly, the company you work for decides on a partnership with a laboratory that prides itself on using monkeys as lab rats.
Scary right,
You’d feel like a fraud writing those emails. Even if you wanted to resign, you’d need to give them a “heads up”
As a freelancer, you have the freedom to not initiate projects with companies that go against things you stand for
<h2>2 Financial Control:</h2>
This is more worrisome than you think. Let me paint a scene
You get a job in January and work 6 months with that company. If you’re half serious with your life, by the end of those 6 months you would be more skilled.
Now, it’s July. You’re 7x better than you were when you joined and you’re still getting paid the salary of an inexperienced worker.
Make it make sense.
Yet that’s the problem in a corporate institute. Things such as salary increments take time to consider.
There’s an entire finance department who really doesn’t want to pay you more.
On the other side of the world, as a freelancer. You do a job, get experience and become more confident.
Confidence to charge higher of course.
As your portfolio increases, the value of clients you attract increases.
I’m 6 months old, you’re 7x more skilled and commanding more than you would.
It’s easy to see why people consider the route of Freelancing right?
<h2>3 Building Your Skills and Portfolio</h2>
Imagine you’re a graphic designer.
Your first job as a freelancer may be a church who needs flyers. While your next job is at a pet company.
In a year, you’ll discover you have worked in the fashion niche, health niche, fitness niche and more…
The confidence and knowledge that comes with such diversity is terrifying.
Now, while you’ll have to niche down. It’s pleasant to know that you can find clients across the board.
However, as a designer for a food and drinks restaurant. You’ll find out that after a year of hard work. You’re an authority in the food sector.
Now, this is splendid.
But you could be so much more knowledgeable.
The freelancer route offers the chance to be more skilled.
 
<h2>4 Be Your Own Boss</h2>
This is so underrated.
While I was a freelancer for a company(I was in charge of email marketing). Some workers were getting fined for missing general meetings.
Now, these meetings were not related to their departments and work. They were “general”
I was not fined. This was because I was not working for the company, I was working with it.
My job was to deliver a certain result and go (or hopefully come back and be paid again).
Being your own boss is an underrated advantage.
Yet, life doesn’t happen to be a bed of roses. There’s always the good and bad
<h1>Potential Challenges of Freelancing</h1>
<h2>1 Income Fluctuation and Client Finding</h2>
The talk of earning more faster sounds beautiful until you realize that’s one side of the coin.
For you to have a non-steady income, it only makes sense that sometimes pay will be much less than usual.
Or even worse, you don’t find another employer and stay jobless for months.
It happens more than you think.
To tackle this, I’d recommend treating each pay as a delicate meal when starting. Until you find yourself a steady stream of clients.
<h2>2 Self-Discipline and Time Management.</h2>
Let’s face it.
You have to
<ul>
<li>wake up by yourself</li>
<li>At your own time</li>
<li>Plan your working hours</li>
</ul>
All without any supervision.
Most people mess this up and become lazy. This leads to bad reviews
And that’s just the easy part.
At the initial stages of freelancing, you’ll have to pull off endless reach outs without results.
You most likely will not see results of the work you do.
The discouragement from this is very common.
This becomes worse than a lack of motivation. Every attempt that fails makes you want to work less.
It’s initially a constant state of “demotivation”
There’s no advice to help with the inevitable lack of motivation. All I can say is you have to do the work.
Remember, freelancing is the solution to traditional jobs. It has unimaginable advantages such as
<ul>
<li>Freedom and Flexibility</li>
<li>Financial Control</li>
<li>Building Skills and portfolio</li>
<li>Becoming generally more knowledgeable.</li>
</ul>
Yet it comes at a cost, you’ll initially have to endure:
<ul>
<li>Income fluctuation</li>
<li>Lack of clients</li>
<li>High levels of self discipline</li>
<li>Constant demotivation.</li>
</ul>
However, in the end it’s worth it. Freelancing is a stepping stone to refining your business acumen. It should be taken advantage of.
I wish you best of luck
 
 
 
 
 
 
 
 
]]></content:encoded>
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<item>
<title>How to use social media marketing to grow your business in 2024</title>
<link>https://netpreneur.com.ng/social-media-marketing-2/</link>
<comments>https://netpreneur.com.ng/social-media-marketing-2/#respond</comments>
<dc:creator><![CDATA[Bosun]]></dc:creator>
<pubDate>Sun, 21 Apr 2024 18:21:34 +0000</pubDate>
<category><![CDATA[Tips & How To's]]></category>
<guid isPermaLink="false">https://netpreneur.com.ng/?p=104</guid>
<description><![CDATA[HOW TO USE SOCIAL MEDIA MARKETING TO GROW YOUR BUSINESS IN 2024 INTRODUCTION Social Media Marketing has become an essential part of businesses today both large and small. There are […]]]></description>
<content:encoded><![CDATA[<h1>HOW TO USE SOCIAL MEDIA MARKETING TO GROW YOUR BUSINESS IN 2024</h1>
<img loading="lazy" decoding="async" class="size-medium wp-image-96" src="https://netpreneur.com.ng/wp-content/uploads/2024/04/2FD294B1-DC09-485B-A6BA-AB05EF56920F-300x196.jpeg" alt="" width="300" height="196" srcset="https://netpreneur.com.ng/wp-content/uploads/2024/04/2FD294B1-DC09-485B-A6BA-AB05EF56920F-300x196.jpeg 300w, https://netpreneur.com.ng/wp-content/uploads/2024/04/2FD294B1-DC09-485B-A6BA-AB05EF56920F-1024x670.jpeg 1024w, https://netpreneur.com.ng/wp-content/uploads/2024/04/2FD294B1-DC09-485B-A6BA-AB05EF56920F-768x502.jpeg 768w, https://netpreneur.com.ng/wp-content/uploads/2024/04/2FD294B1-DC09-485B-A6BA-AB05EF56920F-1536x1005.jpeg 1536w, https://netpreneur.com.ng/wp-content/uploads/2024/04/2FD294B1-DC09-485B-A6BA-AB05EF56920F-2048x1340.jpeg 2048w" sizes="(max-width: 300px) 100vw, 300px" />
<h2> 
INTRODUCTION </h2>
Social Media Marketing has become an essential part of businesses today both large and small. There are 4.9 billion users of social media today, that’s more than half of the world’s population because of that Social Media has because the most dominant part of the internet today. What’s more? This is just the beginning, a report created in 2023 called “The Impact Of Social Media On Brand Awareness We Are Social and Hootsuite” highlighted that 91% of consumers globally now use social media making it the most powerful tool for reaching a broad audience. The report also stated that brand awareness is the top goal in social media marketing for 87% of marketers which shows the effectiveness of it in achieving this goal.
This blog post is targeted for business owners and marketers looking for effective methods to market on social media.
As we progress we will cover the key areas required to achieve social media success which include selecting a platform to build on, content creation strategy, engagement techniques and success measurement as you build on.
<h3 style="font-weight: 400">UNDERSTANDING THE SOCIAL MEDIA LANDSCAPE IN 2024</h3>
MAJOR SOCIAL MEDIA PLATFORMS:
Facebook: Facebook is the real OG of social media while it might not be the oldest social media platform, you can’t argue with the evergreen success Facebook has earned itself. A platform created since 2006 and has since then amassed a total of 2.9 billion monthly users. Because of its large demographic structure it caters to people across all ages, gender. It’s best used for sharing long form content, community discussions or news casting.
Instagram: Since it’s ownership was handed to Meta, Instagram has created new systems for its 1.4 billion monthly users to be able to create content. These new systems include reels, stories etc. If sharing video content and high quality pictures is necessary to showcase your business’s works then Instagram is the perfect place to go.
TikTok: Unlike the other platforms in this list this platform was created recently in 2017 and is primarily dominated by Gen Z and millennials nevertheless this doesn’t mean it has fewer users than other platforms as it still boasts of a monthly user base of over 1 billion. Unlike Instagram that allows sharing of both videos and pictures. TikTok is a video only based platform specifically short videos. Most consumers seek entertainment so if you’re looking to build your business in that platform you might want to lean towards entertaining contents that also showcase your business.
LinkedIn: This is a purely professional platform with over 800 million monthly users and it is used to share basically business related content. It is ideal for B2B businesses, thought leadership content and for showcasing company culture.
EMERGING TRENDS: 
The growth of TikTok has influenced other platforms excluding social media platforms globally into creating the rise of short form videos. For Instagram it’s known as reels even YouTube has created what we know as YouTube shorts. You can leverage on this by creating attractive contents all in one short video because you only have 3 seconds to catch your audience’s attention.
FOCUS ON AUTHENTICITY:
Your customers want to have a genuine connection with you or your brand. Content creation goes far beyond just content with high quality, create contents that show authenticity. Contents that let them feel that there’s actually a real person behind the brand a very popular example of this is behind the scenes glimpses. Give your audience glimpses of how your business goes, show them who the person behind the brand is. Also create contents that you know will be relatable to your audience.
ALGORITHMIC SHIFTS:
The Social Media algorithm focuses on contents that trigger engagements. Engagement means likes, shares, follows, comments. Prioritize on creating content that prompt your audience to engage in your content. 
INFLUENCER MARKETING STRATEGIES:
If you notice you’re still unable to spark enough engagement within a certain period of time working with an influencer is the best way to go. Partnering with an influencer will be the best thing to happen to your business since it’s inception. But keep in mind that it is even more important to partner with the right influencer, one whose values align with your brand values.
 
<h4 style="font-weight: 400">BUILDING YOUR SOCIAL MEDIA MARKETING STRATEGY</h4>
DEFINING YOUR GOALS:
Before delving into Social Media Marketing be sure to clearly define your goals. Are you trying to create brand awareness? Are you there for lead engagement? Or do you just want customer awareness? These are questions you should answer in your head before diving into it.
IDENTIFYING YOUR TARGET AUDIENCE:
Just as some Social Media platforms are only consumed by a certain group of people your business is also consumed by a certain group of people also known as your target audience. It is important to understand things like your customer’s age group, gender and educational qualification to help you know what kinds of content to create for them. The personal interests your customers share is also very important. Knowing your target audience, who they are and the things they like can help you create the exact tailored content just for them.
CHOOSING THE RIGHT PLATFORM:
It can’t be stressed enough how important this is but as important as it is, it is also very simple to know. The Social Media platform that best suits your business depends on your business itself. For instance if you’re a baker then video content is the way to go. It is important to know the strengths of each Social Media platform and the contents that best resonate with them.
Tip: Perform a proper audience research to know which platform they are most active on, be it through surveys or listening tools
DEVELOPING A CONTENT CALENDAR:
When building on social media consistency is everything. Develop a content calendar to create contents before hand to ensure you have a regular flow of content. This can create familiarity between you and your audience.
 
<h5 style="font-weight: 400">CRAFTING COMPELLING CONTENT FOR SOCIAL MEDIA</h5>
CONTENT FORMATS:
This represents the different ways in which you can create your contents. I’ll be speaking on a few of them and how they can be used:
Images: Images are perfect for grabbing attention anytime and across all platforms. Just make sure to use high quality images and keep any text overlay if used short and simple.
Infographics: An infographic is a visual representation of information or data. You can use them to represent complex data in a way that is easy for them to understand but still attractive.
Videos: With platforms like TikTok and Instagram using short video content they have found a way to make this an explosive form of entertaining content. Whereas platforms like Facebook or YouTube are better for long form vides. Just be sure to utilize the right kind of video for the right platform.
Stories: Keep your audience engaged by utilizing disappearing stories on platforms like Facebook or Instagram. You can share quick updates, sneak peeks of your business or even polls.
IMPORTANCE OF VISUALS:
A good visual speaks more than a thousand words. But let me show you exactly what they do:
Attention Grabbing: In our world where every platform is brimming with content it takes only 3 seconds for a content to catch the eye of your audience and that’s where good visuals come in. They stop scrolling to take note of your content.
Information Sharing: Knowing what form of content is needed for the content you want to share is important and it has been proven that image and video contents are more effective than text alone.
LEVERAGING USER GENERATED CONTENT:
User Generated Content or UGC is content created by your audience such as reviews either as image or video format.
A customer review is a good marketing tool. People prefer to trust content from other customers than from the brand itself. 
Boost your engagement by holding contests or giveaways amongst your audience this encourages interaction not just between you and your customers but between your customer to another customer.
STORYTELLING AND BRAND VOICE:
Storytelling is one of the most powerful skills ever! Share stories about yourself, your brand or even your customers. You can do this by sharing a story of how a customer purchased one of your product and how that product changed her life for the better.
Craft stories that help you connect with your audience on an emotional level. This will help your brand build a relationship with your audience.
 
<h6 style="font-weight: 400">MASTERING SOCIAL MEDIA ENGAGEMENT</h6>
 
Responding To Comments And Messages
At first glance this seems obvious but what you don’t know is, this builds trust between you and your audience. Respond to their messages promptly and professionally to give yourself a sense of authority and commitment.
Running Contests And Giveaways:
If you want to leverage on User Generated Content then this is how you acquire it. 
Hosts giveaways and contests that require audience members alone that way you can attract new followers for your brand and also increase engagement.
Hosting Live Events And Q&A Sessions:
Live events is one of the best ways to create a connection between you and your audience. 
Host live sessions to communicate with your audience in real time. You can host live Q&A sessions or even behind the scenes glimpses. This can help your audience connect with you on an authentic level.
Engaging With Industry Influencers:
Partnering with an influencer who already has a powerful business brand and shares a similiar niche to yours is the best way to elevate your brand. By leveraging on their powerful brand you can expand yours to a wider audience.
 
MEASURING YOUR SOCIAL MEDIA SUCCESS
IDENTIFYING KEY METRICS:
Tracking your success helps you know how far your brand has grown. There are things to take into consideration and they are:
Brand Awareness: Track the number of accounts you have reached, the impressions gained, and most obviously your follower growth.
Engagement: Keenly observe the likes, comments and shares you’ve gained over a period of time. From your oldest posts to your latest posts track how far you’ve gone with your brand.
Lead Generation: Keep track of the number of leads you’ve generated through Social Media ads and campaigns. This can help you decide on where and what to grow on.
UTILIZING SOCIAL MEDIA ANALYTICS TOOLS:
Nowadays most Social Media platforms come with built in analytics tools and example of this is Facebook and Instagram insights or LinkedIn analytics. What these tools do is help you understand your audience demographics, interests and online behavior. They also help you track how your posts are performing and the engagements they receive. Some tools even allow you spy (in a good way of course) on your competitors to give you an advantage over them.
Use these insights to modify your content strategy and rearrange your posting times if needed.
 
CONCLUSION
Let’s have a recap to the essential steps for effective social media marketing in 2024.
Understand the vast landscape that is social media and which platform suits your business.
Build a strategy for your brand to take it to the top. Create attractive content for your audience on the right platform, the one that resonates with both your business and audience. And track your success on social media to see how much you’ve grown your business, your mistakes and the steps you can take to grow it further.
Take action by implement the strategies I’ve given you accordingly as every business needs to grow in the digital world.
Below are some resources to help you begin your journey
<a href="https://www.udemy.com/share/104q4w/" target="_blank" rel="noopener">https://www.udemy.com/share/104q4w/</a>
<a href="https://www.udemy.com/share/101tHw/" target="_blank" rel="noopener">https://www.udemy.com/share/101tHw/</a>
]]></content:encoded>
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<post-id xmlns="com-wordpress:feed-additions:1">104</post-id> </item>
<item>
<title>HOW TO MAKE MONEY WITH FREELANCING IN 2024</title>
<link>https://netpreneur.com.ng/how-to-make-money-with-freelancing-in-2024/</link>
<comments>https://netpreneur.com.ng/how-to-make-money-with-freelancing-in-2024/#respond</comments>
<dc:creator><![CDATA[Prime Insights]]></dc:creator>
<pubDate>Sun, 21 Apr 2024 13:22:11 +0000</pubDate>
<category><![CDATA[Make Money Online]]></category>
<category><![CDATA[Freelancing]]></category>
<guid isPermaLink="false">https://netpreneur.com.ng/?p=76</guid>
<description><![CDATA[INTRODUCTION The internet has opened a lot of opportunities to make money online. With just an internet connection and a skill, anyone can make money without even leaving their house, […]]]></description>
<content:encoded><![CDATA[<h5>INTRODUCTION</h5>
The internet has opened a lot of opportunities to make money online. With just an internet connection and a skill, anyone can make money without even leaving their house, and one way to earn is by FREELANCING.
Freelancing is basically a form of self-employment where someone offers their services to clients on a project by project basis instead of working for a single company with a regular salary.
With the high rate of unemployment in Nigeria, freelancing has been the way out for most students and youths. But before one can dive into freelancing or to become a freelancer, of course you need to have a service (skill) to render to clients, a skill that that you find particularly engaging, which brings us to FINDING YOUR NICHE 
<h2>FINDING YOUR NICHE IN FREELANCING</h2>
Finding your niche is basically specializing in a specific area of your skillset to attract a particular type of client. But certain things need to be considered before deciding in a particular niche as a Freelancer, which includes;
<ul>
<li>Skills and Passion: First thing you need to do is to reflect on your skills, and question yourself on what you can do. Questions like, “What am I exceptionally good at”?, “Can I draft out exquisite contents with my writing skill”, “Do I have a keen eye for visual design?“, “Or is it bringing designs to life through coding?. Next thing is to consider your passion by finding something that excites you and makes you eager to dive deep into research.</li>
<li>High Paying Freelance Niches: Another thing to do is to research high paying freelance skills. Though it’s nice to find a niche based on your passion and interest, but what if the service you wish to render is no longer in demand or high paying? Some of the current high paying freelance niches that can excite you are Digital Marketing, Web Development, Software Engineering, UI/UX Designing, Content Writing.</li>
<li>Competition Level: Competition level basically refers to how many freelancers are after the same clients as you. A niche that’s crowded basically means, there’s more difficulty in getting noticed, and lower payment rates. But in order to succeed with competition, you have to niche down further and target a specific audience.</li>
</ul>
<h5>BUILDING YOUR CREDIBILITY</h5>
One of the challenges that freelancers face is that they lack Credibility. Many organizations want to hire reputable and established businesses, not just a freelancer working from a basement, who can just disappear at any time. Even if your rates are affordable, and you give them a lot more attention than any other brands or businesses, if you lack credibility, you would not go very far as a freelancer. So, how can you build that credibility?
<ul>
<li>Build Your Brand: As a Freelancer, YOU are your BRAND!. It is very crucial to build your brand as a freelancer because whenever you are advertising your services, whenever you are selling your services, you are basically selling yourself.</li>
<li>Building a Solid Portfolio: A portfolio basically refers to a collection of your work samples, it is your digital credibility, your online storefront, it showcases your best work and demonstrates your abilities to potential clients. Having a well designed portfolio basically serves as concrete evidence of your skills and experiences, demonstrating your accomplishments and a clear picture of your work style.</li>
<li>Leveraging The Power of Testimonials: Testimonials act as social proof, reduce hesitation and increase trust with potential clients. Positive testimonials from satisfied clients shows potential clients that others have had a good experience working with you, thereby reducing the perceived risk of potential clients from hiring you, and it also builds your confidence.</li>
<li>Build Connections: Do not underestimate the power of networking. Connect with other professionals in your niche, both online and offline. Building connections also increases your visibility, and allows you to connect with potential clients indirectly.</li>
</ul>
<h5>EVERYTHING YOU SHOULD KNOW ABOUT LANDING FREELANCE PROJECTS</h5>
<ul>
<li>Freelance Platforms: One common way to land freelance projects is by utilizing established platforms like fiverr, Upwork, AngelList, Toptal or freelancer.com can help to find job postings and also connect with potential clients.</li>
<li>Direct Outreach: Research companies and individuals who might need your service and reach out with a personalized proposal highlighting your value proposition.</li>
<li>Having your Portfolio Website : For freelancers, a website portfolio serves as a professional online presence. It showcases their most relevant and impressive work, directly targeting their ideal clientele. This establishes credibility and attracts high-caliber projects by effectively demonstrating the freelancer’s skills and value proposition</li>
<li>Utilizing your Social Media Profiles: Apart from having a website, you should also be socially present on professional platforms like Linkedin. This will help you look for and connect with potential clients. It can also give you work ideas, it lets you post update, and helps you promote yourself too.</li>
<li>Setting your Rates: Setting your rates as a freelancer involves both your need and market value. To set your rates, consider your desired income, living expenses in order to determine a base rate. See what similar freelancers charges and adjust based on your experience and the value you bring.</li>
</ul>
<h5>THRIVING AS A FREELANCER</h5>
Freelancing freedom comes with responsibility. Build trust with a portfolio showcasing your best work and positive client testimonials.
Attract clients with targeted proposals, highlighting your unique value. Deliver exceptional work, consistently hitting deadlines and exceeding expectations. Network to build relationships that unlock new opportunities.
Set competitive rates that reflect your expertise and market value. Research what others charge and adjust based on your experience. Ensure smooth finances with clear contracts outlining payment terms. Remember, specialize, prioritize client satisfaction, and cultivate long-term relationships to watch your freelance business flourish
<h5>CONCLUSION</h5>
Freelancing success hinges on building credibility and actively finding work. Showcase your skills with your solid portfolio and clients testimonials. Target the right clients with tailored proposals emphasizing your value. Deliver exceptional works, meet target deadlines and exceed client’s expectations. Network with professionals to build valuable relationships that lead to projects. Aside freelancing, there are other ways to make money online in 2024, to know more about them <a href="https://netpreneur.com.ng/how-to-make-money-online-in-nigeria-in-2024/" target="_blank" rel="noopener">Click here </a>
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<title>How to Make Money Online In Nigeria in 2024</title>
<link>https://netpreneur.com.ng/how-to-make-money-online-in-nigeria-in-2024/</link>
<comments>https://netpreneur.com.ng/how-to-make-money-online-in-nigeria-in-2024/#respond</comments>
<dc:creator><![CDATA[Netpreneur]]></dc:creator>
<pubDate>Tue, 09 Apr 2024 01:36:28 +0000</pubDate>
<category><![CDATA[Make Money Online]]></category>
<category><![CDATA[Blogging]]></category>
<guid isPermaLink="false">https://netpreneur.com.ng/?p=10</guid>
<description><![CDATA[INTRODUCTION In the past 7 years ( since 2017 ), there’s been quite a wonderful surge in the number of digital entrepreneurs in Nigeria, most venturing into affiliate marketing, ecommerce […]]]></description>
<content:encoded><![CDATA[<h2>INTRODUCTION </h2>
In the past 7 years ( since 2017 ), there’s been quite a wonderful surge in the number of digital entrepreneurs in Nigeria, most venturing into affiliate marketing, ecommerce and some into crypto and forex.
Although with this increase, few people have been able to penetrate the digital space and make good money. Many are still testing the waters and many are still trying to build in their selected industries.
Google trends shows that the search for “how to make money online” content in Nigeria hasn’t seen its lowest since 2017, although there are hundreds of blogs educating people on this topic, I believe many people read the content and are still craving for more details. 
These bloggers just write for content’s sake without caring about the demands of their readers, and I can say this because I’ve been there too. In 2018, I was in the dark about anything that revolved around making money online. I would browse night to day without tangible results and the ones that sounded doable only returned little or nothing in revenue compared to the work it demanded.
In this article, I’ll be taking you through five ( 5 ) online ventures you can get into and make good money, but first let me give you a headstart; if you are looking for a get-rich-quick scheme then this content is not for you. 
Everything I have written here requires smart work, dedication and time. It comes with risk but I can assure you that the odds are in your favor. Every business needs a capital to start them with, so do these ones. If you are not ready to invest in what would give you money, then you are lying to yourself and you’ll only get to meet scams or people who would reap you. 
<h2>WHY IT’S GOOD TO MAKE YOUR OWN MONEY ONLINE </h2>
Fast forward to 2020, two years after my search for a worthy channel of cash flow online, I made cool money from web development! Yes, you read that right. You see, when it comes to money making, it’s either you are doing it with a skill or with a business. 
In my case, I first started with a skill ( programming ), I learnt basic languages for web development, and marketed my skill set on my Facebook wall and in less than 3 weeks, I started getting clients and in a few months I landed my first 1 million in a week.
I made it just from the online space, and guess what? The money didn’t stop there. It kept coming in, I kept getting new clients and referrals. I was able to upgrade my laptop, my phone, and my work table. I was able to hold down seven figures in my account and that helped me build my self esteem.
One of the benefits of earning your own money is the flexibility, I could easily work from anywhere, with my phone or with my laptop and deliver good jobs and still get paid, I also get to code at my own time. I became a boss of my own, nobody gave me time to open my laptop or when to close it. It was blissful.
Another benefit is the income potential, did I forget to add that the 1 million naira gig wasn’t just a single gig? It was two! Each paying me 500,000 naira! I got a client that needed a clean company business website and I delivered and the next day he referred me to his colleague and that was it!
When you start making your own money online you become independent and bold enough to manage your monetary affairs without looking down on yourself or being looked down by other people. 
Quick question, are you ready to make your own money online?
If your answer is ‘yes’ then let’s dive in;
<h2>WAYS TO MAKE MONEY ONLINE</h2>
FREELANCING
Do you like the idea of working from home and getting paid handsomely? Freelancing is that online engagement that would give you all that. Freelancing is a type of employment that allows you to work for yourself instead of working for a company or organization.
As a freelancer you offer your skills or services to clients on a project-by-project basis, and you get to work remotely ( from the comfort of your bed! ). You have the flexibility to choose your clients, set your own schedules, and work from anywhere you want.
In other words, you just make yourself available to do work for people, they hire you and you accept the gig, complete it and get paid immediately. No need to wait for ‘salaries’.
In Nigeria the most popular freelance professions are content writing, graphic design, web development, UI/UX designs, and mobile app development.
So how do you get into freelancing? First things first! Have a skill. You can’t give what you don’t have, and freelancing demands you have a skill you can give in exchange for money. So what to do? Learn Graphic Designs, Become A Web Developer, Or Start Copywriting. 
As soon as you have a tangible grip on a skill, go ahead to log on to fiverr.com and upwork.com , the two most popular freelancing websites in the world available to West African users.
BLOGGING 
When you make searches on digital businesses you can start in 2017, there’s no way you won’t see blogging. In 2005, the popular Nigerian blogger, Linda Ikeji, started her famous blog. She’s named the biggest blogger in Nigeria. Regardless, there’s been tons of new blogs since then and much more even coming. Yet that doesn’t cease the Cashflow. 
Honestly speaking, blogging isn’t a thing for weak-minded individuals. You need attention to what’s uploaded, you need to study the algorithm, you need to understand SEO and most importantly you need commitment to your blog to build it up to that level that you don’t need to put in much efforts any longer.
Blogging is making young individuals into multi-millionaires and it’s still possible today. It can take you 3-5 months to finally start earning from your blog and surprisingly you might just be getting a little over a hundred dollars. 
But of course growth is in stages, you need to be alive to continue growing. Many bloggers bow out of the blogging industry because of the pressure it comes with, but if you are reading this and you really want to start a successful blog, then you should put our your fears and build with determination and purpose. 
The challenges new bloggers or established bloggers experience is having to get Adsense optimized and eventually the approval, next the Google core updates, and having to rank amongst hundreds of other blogs in the same niche.
Blogging isn’t an easy venture, but it you are able to scrape through out of the beginner stages, you will be glad you chose blogging.
Good thing is, you don’t have to be the one blogging by yourself, all you need to do is set up you blog and hire quality and experienced hands to the blogging for you while you pay them. It’s simple, I do it and you too can!
I most certainly can’t put everything you need to know about blogging right here in this article, so how about I give you an opportunity to learn direct from me under my mentorship? <a href="https://wa.link/a4leuv" target="_blank" rel="noopener">Click here</a>. 
You must be asking, how do bloggers make their money? How do they earn? Well it’s simple, bloggers make money from ad networks like Google Adsense, Adsterra, Mediavine and the others. Bloggers are paid to accept adverts on their blogs and they can control where the advert is placed.
Bloggers can also earn through partnerships and affiliates, you can earn based on commissions and other additions. You need quality traffic to earn good money, and traffic here means people! the hundreds of people visiting your blog is called traffic, I can guide you through my paid blogging training, you can know more about that by using this link.
I’ll be brief here, you just need a few things to start a blog, first you need a good domain name, just like this blog’s domain is ( <a href="http://www.netpreneur.com.ng">www.netpreneur.com.ng</a> ) you can get yours too. Next you need a hosting, a hosting account is the home of your blog, without it, nobody would be able to access the content in it. The domain is just the door into the ‘house’. Next, you need to make sure your SSL certificates are configured properly and working… next you need to install WordPress and a quality WordPress theme. You can make good use of plugins like Rankmath for SEO, Sitekit for analytics and Jetpack for site management.
When you start getting thousands of visitors to your blog, it’s advisable to migrate to a much more powerful hosting account to avoid your site crashing or you losing your years or months of hard work.
Blogging is very lucrative, you just need someone to hold your hand through it.
E-COMMERCE
E-commerce is the digital version of physical stores, it allows you to sell items online and deliver it to people when they make purchases. E-commerce is golden and a millionaire making venture, brand like Jumia and Konga are the leasing ecommerce platforms in Nigeria with thousands of daily visitors and millions of naira purchases, only online!
You can decide to sell shoes, clothes or groceries online, and you set up a quality ecommerce website that lists all you have for sale and people buy from you.
It is easy to set up a good ecommerce website with WordPress, woocommerce plugin and a quality theme. If you do not want to use WordPress you can buy scripts on code canyon or hire a developer to do a solid job for you, a good work from a developer can range from 400k to 1 million naira depending on the size of the project. if you are interested in getting a software developer build your ecommerce website <a href="https://wa.link/weaviz" target="_blank" rel="noopener">click here</a>.
DROPSHIPPING
In as much I’ve already put ecommerce out there, I feel like there’s a need to talk about Dropshipping. It’s just like ecommerce, but in this case, most dropshippers sell the products just before it even arrives.
The funny thing is, as a dropshipper, you don’t necessarily need to own a shop, you just import and sell. 
It’s quite a lucrative venture and a lot persons have ventured into it, and I must be frank, you need to be meticulous with who you buy products from and how they get to you.
It’s a very risky business and I advise you approach it with expert guidance.
DATA ENTRY 
Data entry is a good way to make cool money online, you help businesses with their inventory and billing management, while they pay you to use your computer and do something amazing in a few minutes. It’s a skill you should consider and it’s fast rising and this is the best time to venture into it. 
The best place to learn data entry from is Mrs.Chioma Ifeanyi-Eze’s Accountinghub Nigeria.
<h2>TIPS FOR SUCCESS IN DIGITAL BUSINESS </h2>
Develop in-demand skills.
Anyone in this digital age looking to make cool money and be on the better edge should go for on-demand skills! It’s that simple.
There’s literally a few jobs you can get now without a good skill. In Nigeria, the most in-demand skills are Programming, Graphics Designing, Video Editing, and lots more.
Build a strong online presence.
In my story, I shared how I leveraged my Facebook wall to land clients in less than 3 weeks. You too can. It’s important to have a strong online presence, it not only unwraps the potential for new clients, it also serves as an unfiltered portfolio that adds to your chances of getting hired.
Focus on providing value and excellent customer service.
One mistake many people make is going neck-deep for money, they don’t care about clients. Remember when I talked about bloggers not giving a cent about how their visitors feel? Don’t be like that. 
Your focus is to make your clients and visitors satisfied, as a blogger, provide quality content, as a graphics designer, provide irresistible designs and the traffic wouldn’t be numbered.
Be patient and persistent – building an online income takes time.
When it comes to building online, you can strike the gold in one dig, or in your 10th dig. It can take you months or even years to build up successfully but nevertheless, don’t give up on the journey you’ve started. Be patient and keep building, you know it’s going to work so keep aiming at it.
I wish Godspeed as you take the bold stride into digital entrepreneurship.
<h2>CONCLUSION</h2>
In Conclusion, there are 3 lucrative ventures ( among many others ) that can get you to the to and basking in millions and that is freelancing, blogging and ecommerce.
You need importunity to prevail and this is a rare trait found in young entrepreneurs. Cultivate the habit of focus and persistence.
Let this not be your stopping point, feel free to do further research on what I have shared, or take a tour around this blog ( <a href="http://www.netpreneur.com.ng">www.netpreneur.com.ng</a> ) and find more amazing content crafted just for you.
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