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<title>US TikTok Ban: Analyzing Public Discourse and Global Implications</title>
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<pubDate>Thu, 21 Nov 2024 23:05:55 +0000</pubDate>
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<category><![CDATA[Case Study]]></category>
<category><![CDATA[Social Media]]></category>
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<description><![CDATA[This sample business assignment analyzes public discourse on the US TikTok ban and its global implications. The study uses YouTube data to explore themes like data privacy, digital surveillance, and geopolitical tensions. The sample assignment also offers insights into social media engagement and business strategic recommendations. Are you also looking for Assignment Help Online? Contact]]></description>
<content:encoded><![CDATA[
This sample business assignment analyzes public discourse on the US TikTok ban and its global implications. The study uses YouTube data to explore themes like data privacy, digital surveillance, and geopolitical tensions. The sample assignment also offers insights into social media engagement and business strategic recommendations.
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<h2 class="wp-block-heading" id="sample-business-assignment-help-analyzing-you-tube-discourse-on-the-potential-us-tik-tok-ban">Sample Business Assignment Help: Analyzing YouTube Discourse on the Potential US TikTok Ban</h2>
Assignment Question: Analyze the public discourse surrounding the US TikTok ban using YouTube data and prepare a report in not more than 1500 words. Discuss the implications for businesses and global geopolitics, focusing on engagement metrics and thematic insights.
Type: Data Analysis Assignment Help (Main Category: Business Assignment Help)
Solution:
<h2 class="wp-block-heading" id="analyzing-discourse-on-the-potential-tik-tok-ban-you-tube-data-analysis">Analyzing Discourse on the Potential TikTok Ban: YouTube Data Analysis</h2>

<div class="wp-block-rank-math-toc-block" id="rank-math-toc"><h2>Table of Contents</h2><nav><ol><li><a href="#introduction">Introduction</a></li><li><a href="#data-collection-methodology">Data Collection Methodology</a></li><li><a href="#analysis-of-top-publishers-and-engagement-metrics">Analysis of Top Publishers and Engagement Metrics</a><ol><li><a href="#top-publishers">Top Publishers</a></li><li><a href="#engagement-metrics">Engagement Metrics</a></li></ol></li><li><a href="#temporal-analysis">Temporal Analysis</a><ol><li><a href="#timeframe">Timeframe</a></li><li><a href="#thematic-insights">Thematic Insights</a></li></ol></li><li><a href="#ethical-considerations">Ethical Considerations</a></li><li><a href="#conclusion-and-future-directions">Conclusion and Future Directions</a></li><li><a href="#references">References</a></li></ol></nav></div>

<h3 class="wp-block-heading" id="introduction">Introduction</h3>
This study undertakes an in-depth analysis of videos and comments on YouTube about the US ban on TikTok and its implications for Australia. The collection used was developed by the Youte tool of QUT Digital Observatory, and it collected metadata of YouTube and comments through YouTube API v.3 using the search term ‘US TikTok ban’. These were done to identify major publishers, analyze the engagement metrics of contents, and finally understand the thematic and sentiment landscapes of discussion on the TikTok ban. It was apparent that leading publishers in this discourse are news channels and technology-oriented content curators; each has considerably high viewer engagement. Furthermore, the analyses have also revealed how effective hashtags and keywords are in giving better visibility and engagement. Its ethical considerations emanating from the collection of data through third-party tools called for its privacy standards and consent protocols. These will no doubt help the client appreciate the level at which the reaction of the digital landscape on the ban of TikTok is, and its valuable insights necessary for the refinement and enhancement of future digital strategies. Therefore, based on such findings, the client can have access to how to navigate the changing discussions and trends in the digital space.

<h3 class="wp-block-heading" id="data-collection-methodology">Data Collection Methodology</h3>
Data in this project were crawled by a tool called Youte, developed by the QUT Digital Observatory. Youtube uses the YouTube API v.3 to collect metadata of videos and links to comment threads for specified keywords that are used to query the YouTube database. In the context of this research project, “US TikTok ban” was downloaded as a keyword and yielded a particular dataset with two important files, namely A2_videos.csv and A2_comments.csv. These datasets were taken into Tableau for step-by-step analysis. The video and comment data were merged at the primary video ID to enable an integrated view of both the content and viewer engagement metrics. This approach allowed for deep analysis not only of the top publishers of the content speaking about the TikTok ban but also of how the audience was interacting with the publishers through likes, shares, and comments. The present study will show what understanding there is of how viewers engage on these topics and what effect these discussions on YouTube have brought by taking into consideration these metrics below (Dawson, 2024).

<h3 class="wp-block-heading" id="analysis-of-top-publishers-and-engagement-metrics">Analysis of Top Publishers and Engagement Metrics</h3>
<h4 class="wp-block-heading" id="top-publishers">Top Publishers</h4>
YouTube analytics for this dataset revealed several key publishers who actively took part in discussions related to the “US TikTok ban.” Among such top channels, three were prominent due to their high volume of content and well-known influential position on the platform. Channel A is an established news outlet focused on political commentary, which constitutes 30% of the subject videos. With a large, preconditioned follower base, this channel drew on its reputation to command a very large viewership base as such, driving high levels of engagement around the <a href="https://www.nytimes.com/article/tiktok-ban.html" data-type="link" data-id="https://www.nytimes.com/article/tiktok-ban.html" target="_blank" rel="noopener">TikTok ban</a> (Draper, 2022).

<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="383" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image1-3-1024x383.png" alt="“Analysis of Top Publishers and Engagement Metrics”
" class="wp-image-17027" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image1-3-1024x383.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image1-3-300x112.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image1-3-768x287.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image1-3-900x336.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image1-3.png 1451w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>

Channel B is dedicated to technology news and updates, accounting for nearly 20% of the videos therein. In the technology niche, the place of this channel is prominent in expert coverage of the potential technological and business impacts of a TikTok ban. Anchored on industry insights and the expert views of its commentators, the channel was a strong source of information for viewers looking for detailed coverage of the issue from a technological standpoint (Guzman, 2021).

<figure class="wp-block-image size-full"><img decoding="async" width="702" height="715" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2-1.png" alt="co-relation between views and likes" class="wp-image-17028" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2-1.png 702w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2-1-295x300.png 295w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2-1-50x50.png 50w" sizes="(max-width: 702px) 100vw, 702px" /></figure>

Channel C is an influencer-driven commentary channel that contributed about 15% of the videos. This channel is known for its wide coverage of social media trends, and its content would appeal to a wide audience interested in social media policies touching on <a href="https://www.bbc.com/news/technology-53476117" data-type="link" data-id="https://www.bbc.com/news/technology-53476117" target="_blank" rel="noopener">TikTok</a>. Being an influencer channel, many viewers who subscribe to this channel will be eager to get updates that concern social media dynamics, regulations, and their implications on policy (Kumar, 2023).
Taken together, these three channels owned the conversation about a TikTok ban on YouTube and represented an array of expertise in politics, technology, and social media trends that appeal to and captivate their audience. This diverse coverage of content made sure it was approached from several angles and would appeal to a wide range of viewer interests (Peterson-Salahuddin, 2024).

<h4 class="wp-block-heading" id="engagement-metrics">Engagement Metrics</h4>

<figure class="wp-block-image size-full"><img decoding="async" width="667" height="635" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image3-2.png" alt="Engagement metrics for us tiktok ban" class="wp-image-17029" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image3-2.png 667w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image3-2-300x286.png 300w" sizes="(max-width: 667px) 100vw, 667px" /></figure>
These are very high engagements, showing the level of interest that viewers have in the TikTok ban. The videos analyzed combined for over 1 million views, averaging 10,000 likes per video and two shares apiece for every 1,000 views. These numbers reflect strong viewer engagement and suggest that the TikTok ban resonated with a majority of the YouTube audience. Besides video interactions, the comment threads in their own right were very alive, recording 50,000 comments. Of these, 15,000 were unique commenters, meaning indeed many commented more than once, hence showing ongoing debates and discussions within the comment threads. Such a frequency of repeat interactions leans toward the suggestion that viewers return regularly to comment on the unfolding discussion (Rejeb, et al., 2024).

You may also like reading <a href="https://onlineassignmenthelp.org/brand-awareness-consumer-behavior/" data-type="link" data-id="https://onlineassignmenthelp.org/brand-awareness-consumer-behavior/">Impact of Brand Awareness on Consumer Behavior: Research Proposal Sample</a>

<h3 class="wp-block-heading" id="temporal-analysis">Temporal Analysis</h3>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="229" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4-2-1024x229.png" alt="temporal analysis for US TikTok" class="wp-image-17030" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4-2-1024x229.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4-2-300x67.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4-2-768x172.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4-2-900x201.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4-2.png 1445w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Hashtags have also been a significant part of the video’s visibility and engagement. Some of those used hashtags included #tiktokban, #socialmedianews, and #privacyconcerns. The hashtag #tiktokban therefore appeared in 60% of the videos, placing it right at the center of the discussion and driving enormous engagement. Such hashtags were categorizing the content into one specific topic, thus being more discoverable by users interested in such specific topics and, at the same time, facilitating re-engagement through likes, comments, and shares (Scatton, 2023).
These were further contextualized with the aid of visualizations, including bar charts and pie charts, plotting the dominance of leading publishers and variability of engagement across different channels. These visualization tools showed very clearly the still large role that key publishers played in shaping the conversation about the ban of TikTok (Sihag, 2023).

<h4 class="wp-block-heading" id="timeframe">Timeframe</h4>
This dataset runs from Jan. 1 2024 to July 31, 2024, and covers several spikes in the activity. There is one big peak in activity for March 2024 coinciding with a vote this year by the U.S. House of Representatives on legislation that would force TikTok’s Chinese parent company, ByteDance, to sell the platform or ban it in the United States. This action at the legislative level probably gave a fillip to the public interest and medical publicity, thus leading to the spurt in YouTube activity to gather information and express opinions on the subject.

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="511" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-2-1024x511.png" alt="TikTok USA Timeframe" class="wp-image-17031" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-2-1024x511.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-2-300x150.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-2-768x383.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-2-900x449.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-2.png 1438w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>

Over the next days, the upsurge was less continuous, engaging from time to time in a series of speculations over the fate of the proposed legislation. This is overtly shown in the line chart of post and comment activity over time: big current events drive such spikes; bottom line, external events drive social media engagement. Indeed, this plot does a good job of underlining how large, political moves on the one hand translate to large public responses on platforms such as YouTube (Steen, Yurechko, and Klug, 2023).

<h4 class="wp-block-heading" id="thematic-insights">Thematic Insights</h4>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="509" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-2-1024x509.png" alt="thematic insighs" class="wp-image-17032" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-2-1024x509.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-2-300x149.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-2-768x382.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-2-900x448.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-2.png 1440w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
The greater themes that came out of the discussion on the TikTok ban were related to privacy, fear of digital surveillance, and misuse of users’ data. These are part of the concerns that feature in the ongoing public debates on the better regulation of social media and increased accountability for tech companies. Another major theme was freedom of expression; any implications of setting restrictions on access to such a popular platform as TikTok raise questions about free speech. Geopolitics factored significantly into the conversation, as much strained U.S.-China relations come into play, and how those strained relations affect decisions on regulations (VL Aitken, 2023).

<h3 class="wp-block-heading" id="ethical-considerations">Ethical Considerations</h3>
Data analysis from these social media platforms, such as YouTube, using tools like Youte, is particularly challenging ethically. While the YouTube API gives a more structured way of collecting data, social networking in itself would imply that not all users are fully aware that their interactions and comments are being analyzed. This is something that could further raise concern about consent, especially upon use for commercial purposes. 
Additionally, the YouTube Terms of Service further forbid specific uses to include scraping non-public user data or bypassing privacy settings. Data examined in this work were collected with these terms in mind; no other data was considered except metadata and comments publicly available in nature. For all those analyses that include more sensitive information or go beyond this platform, ethical review processes make sure data are handled responsibly and respect user privacy (Weimann, and Masri, 2023).


<h3 class="wp-block-heading" id="conclusion-and-future-directions">Conclusion and Future Directions</h3>
Preliminary analysis indicates that discussions on the TikTok ban are driven by news and technology-oriented channels, with scores in viewership, especially on their privacy and geopolitical implications. The client could develop automatic alerts or a real-time dashboard to monitor results for top current topics and trends, which would make it easier to respond with appropriate timing relative to emerging discussions or changes in public sentiments. 
The content strategy could be further improved by being expanded upon. Including expert opinions or interviews with policy analysts would give the content wider coverage and a reputation for commanding authority over such topics. This will also include other social media platforms, such as Twitter and Instagram, for a wider understanding of the level of sentiment and public awareness regarding the <a href="https://www.theguardian.com/tv-and-radio/2024/nov/18/john-oliver-last-week-tonight-tiktok-ban" data-type="link" data-id="https://www.theguardian.com/tv-and-radio/2024/nov/18/john-oliver-last-week-tonight-tiktok-ban" target="_blank" rel="noopener">ban on TikTok</a>. The demographics of the audience that would be captured would be larger, while various dimensions are gained down to even minute details. Besides, protection and consideration of ethical issues on the data should be trained among its members. Keeping all those involved in data collection and analysis informed about the best ethics related to data usage and privacy concerns will keep research within the guidelines set by the platform and instill a culture of responsibility toward data management.

<h3 class="wp-block-heading" id="references">References</h3>
Dawson, S., 2024. You can’t say that on TikTok: censorship, algorithmic (in) visibility, and the threat of representation (Doctoral dissertation, University of British Columbia).
Draper, J., 2022. United We Scroll: An Analysis of Canadian COVID-19 Convoy Content on TikTok.
Guzman, A., 2021. TikTok and the Public Sphere: Examining the Structure of Online Discourse.
Kumar, A., 2023. State nationalism or popular nationalism? Analyzing media coverage of TikTok ban on mainstream Indian TV news channels. Media Asia, 50(4), pp.616-632.
Peterson-Salahuddin, C., 2024. “Pose”: Examining moments of “digital” dark sousveillance on TikTok. New Media & Society, 26(5), pp.2387-2406.
Rejeb, A., Rejeb, K., Appolloni, A. and Treiblmaier, H., 2024. Foundations and knowledge clusters in TikTok (Douyin) research: evidence from bibliometric and topic modeling analyses. Multimedia Tools and Applications, 83(11), pp.32213-32243.
Scatton, S., 2023. TikTok Risk or Threat? Competing narratives about risk and threats in the US case.
Sihag, M., 2023. From Videos to Requirement: A Data-Driven Approach for Finding Requirements Relevant Feedback from TikTok and YouTube (Doctoral dissertation).
Steen, E., Yurechko, K. and Klug, D., 2023. You can (not) say what you want: Using also speak to contest and evade algorithmic content moderation on TikTok. Social Media+ Society, 9(3), p.20563051231194586.
VL Aitken, R., 2023. Data Privacy Laws & Social Media Governance: A comparative analysis of Tik Tok & Meta/Facebook using EU, US, and China’s Data Privacy Laws.
Weimann, G. and Masri, N., 2023. Research note: Spreading hate on TikTok. Studies in conflict & terrorism, 46(5), pp.752-765.

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<title>Nursing Assignment Help: Lung Cancer Diagnosis and Patient Case Study</title>
<link>https://onlineassignmenthelp.org/lung-cancer-nursing-assignment-help/</link>
<dc:creator><![CDATA[OAH]]></dc:creator>
<pubDate>Thu, 21 Nov 2024 07:57:42 +0000</pubDate>
<category><![CDATA[Nursing & Healthcare]]></category>
<category><![CDATA[Cancer Diagnosis and Treatment]]></category>
<category><![CDATA[Healthcare Assignment Example]]></category>
<category><![CDATA[Lung Cancer Case Study]]></category>
<category><![CDATA[Nursing Assignment Help]]></category>
<category><![CDATA[Patient Care in Nursing]]></category>
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<description><![CDATA[This is a sample nursing assignment on lung cancer diagnosis, treatment, and prognosis. The medical assignment explains a detailed patient case study, diagnostic imaging, and a detailed analysis of various treatment options available. This example will help nursing and healthcare students understand the structure and the correct pattern required to solve medical assignments. It also]]></description>
<content:encoded><![CDATA[
This is a sample nursing assignment on lung cancer diagnosis, treatment, and prognosis. The medical assignment explains a detailed patient case study, diagnostic imaging, and a detailed analysis of various treatment options available. This example will help nursing and healthcare students understand the structure and the correct pattern required to solve medical assignments. It also showcases the high-quality nursing and healthcare assignment help we provide students.
<h5 class="wp-block-heading" id="do-you-also-need-medical-assignment-help-contact-us">Do you also need <a href="https://onlineassignmenthelp.org/service/nursing-and-healthcare-assignment-help/" data-type="link" data-id="https://onlineassignmenthelp.org/service/nursing-and-healthcare-assignment-help/">Medical Assignment Help</a>? <a href="https://onlineassignmenthelp.org/contact-us/" data-type="link" data-id="https://onlineassignmenthelp.org/contact-us/">Contact us</a>.</h5>

<h2 class="wp-block-heading" id="case-study-a-comprehensive-analysis-of-a-lung-cancer-patient">Case Study: A Comprehensive Analysis of a Lung Cancer Patient</h2>
<h3 class="wp-block-heading" id="assignment-task">Assignment Task:</h3>
Analyze the case study of a 62-year-old lung cancer patient, focusing on diagnostic imaging and contributing risk factors. Propose a detailed treatment and care plan based on nursing principles and patient needs.

<h2 class="wp-block-heading" id="solution-is-it-cancer">Solution: Is it Cancer?</h2>

<div class="wp-block-rank-math-toc-block" id="rank-math-toc"><h2>Table of Contents</h2><nav><ol><li><a href="#assignment-task">Assignment Task:</a></li><li><a href="#1-cancer-selection">1. Cancer Selection </a></li><li><a href="#2-fictitious-patient-demographics">2. Fictitious Patient Demographics </a></li><li><a href="#3-health-record-portfolio">3. Health record Portfolio </a><ol><li><a href="#a-biological-diagram-of-the-biopsy-tumour-cell">a) Biological Diagram of the Biopsy Tumour Cell </a></li><li><a href="#b-side-by-side-imaging-comparison">b) Side-by-side imaging Comparison </a></li><li><a href="#c-report-to-physician-on-possible-cause-of-the-lung-cancer">C) Report to Physician on Possible Cause of the Lung Cancer </a></li><li><a href="#d-the-prognosis">d) The prognosis</a></li></ol></li><li><a href="#reference-list">Reference list</a></li></ol></nav></div>

<h3 class="wp-block-heading" id="1-cancer-selection">1. Cancer Selection </h3>
I have decided to concentrate on lung cancer for this assignment. Lung Cancer is a major Global Health concern, which is frequently linked to smoking and strikes because of radon, second-hand smoke, and air pollution (Gristina et al. 2023). It starts in the lungs because of aberrant cell proliferation and can extend to various body areas. Dyspnea, chronic cough, chest pain, and blood in the cough are possible symptoms. Enhancing patient outcomes depends on early identification using imaging testing such as X-rays and CT scans as well as advances in the treatment including chemotherapy, targeted therapy, radiation therapy, surgery, and immunotherapy (Casagrande et al. 2023).

<h3 class="wp-block-heading" id="2-fictitious-patient-demographics">2. Fictitious Patient Demographics </h3>
<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td>Name: Emily Johnson </td></tr><tr><td>Age: 62</td></tr><tr><td>Occupation: Retired factory worker who has previously worked in a production facility where asbestos and other hazardous substances were present.</td></tr><tr><td>Gender : Female </td></tr><tr><td>Family history: Smokers for a long time, both parents died of lung cancer. Emily also has two elder siblings who were also given the diagnosis of lung cancer.</td></tr><tr><td>General Lifestyle: Ten years ago, Emily gave up smoking, having smoked for forty years. She moved away from smoking, but she still lives in a town where smoking is common, so she occasionally meets second-hand smoke. Emily also spent more than 30 years working in a poorly ventilated factor, which raised the risk of lung cancer from repeated exposure to asbestos and other toxins. Her diet is deficient in fruit and vegetables and heavy in processed foods, which may be impairing the immune system’s capacity to fight off the cancer cells and causing general health problems. Emily also has a sedentary lifestyle and gets little exercise, which makes her more vulnerable to lung cancer.</td></tr></tbody></table></figure>

<h3 class="wp-block-heading" id="3-health-record-portfolio">3. Health record Portfolio </h3>
<h4 class="wp-block-heading" id="a-biological-diagram-of-the-biopsy-tumour-cell">a) Biological Diagram of the Biopsy Tumour Cell </h4>
The diagram has provided for highlighting the cellular anomalies typical of lung cancer using lung tumor cells taken from the biopsy. Each cell should have features that indicate malignant growth including enlarged size, aberrant nuclei, and crowded appearance (Yang et al. 2023). The illustration should how the cancer cells attack surrounding healthy tissues:

<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="685" height="760" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image1-2.png" alt="Lung Cancer: Medical Assignment Help Online" class="wp-image-17006" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image1-2.png 685w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image1-2-270x300.png 270w" sizes="(max-width: 685px) 100vw, 685px" /></figure>
Figure 1: Diagram for Lung cancer
(Source: Raez et al. 2023)

The biopsy method has allowed for monitoring of the tumor, which has made Tumour tissue specimens through the clinic (Raez et al. 2023). The potential technique for identifying individuals who have a high chance of the disease progressing after the curative surgery is defined as liquid biopsy. 

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="819" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2-1024x819.png" alt="Stage of Lung over" class="wp-image-17007" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2-1024x819.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2-300x240.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2-768x614.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2-900x720.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Figure 2: Showing Stage of Lung over
(Source: Created by author)

An intricate perspective of lung cancer cells going through mitosis is shown in the diagram. The diagram takes up most of the page. For accuracy, computer design software is used to construct the diagram. Instead of using shade to convey contrast between various cell sections, stippling is used. It can also be used for the long-term monitoring of the course of the disease and effectiveness of the therapy. In addition, such a biopsy technique is the prospective replacement for tumor specimens of tissues in clinical settings because it enables real-time tumor monitoring. The figure should faithfully depict the phases of division in cancerous pulmonary cells, highlighting characteristics such as centrioles as spinner fibers, packed genomes, and cellular membrane components. Ten cells are discussed as follows:
<ul class="wp-block-list">
<li>Prophase </li>
</ul>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="582" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image3-1-1024x582.png" alt="Prophase" class="wp-image-17008" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image3-1-1024x582.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image3-1-300x170.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image3-1-768x436.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image3-1-900x511.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image3-1.png 1475w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<ul class="wp-block-list">
<li>Prometaphase </li>
</ul>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="603" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4-1-1024x603.png" alt="Prometaphase" class="wp-image-17009" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4-1-1024x603.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4-1-300x177.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4-1-768x452.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4-1-900x530.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4-1.png 1450w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<ul class="wp-block-list">
<li>Metaphase </li>
</ul>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="506" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-1-1024x506.png" alt="Metaphase" class="wp-image-17010" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-1-1024x506.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-1-300x148.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-1-768x379.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-1-1536x759.png 1536w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-1-1110x550.png 1110w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-1-900x445.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-1.png 1644w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<ul class="wp-block-list">
<li>Anaphase </li>
</ul>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="600" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-1-1024x600.png" alt="Anaphase" class="wp-image-17011" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-1-1024x600.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-1-300x176.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-1-768x450.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-1-1536x900.png 1536w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-1-350x204.png 350w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-1-900x528.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-1.png 1631w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<ul class="wp-block-list">
<li>Telophase </li>
</ul>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="755" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image7-1-1024x755.png" alt="Telophase" class="wp-image-17012" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image7-1-1024x755.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image7-1-300x221.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image7-1-768x567.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image7-1-1536x1133.png 1536w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image7-1-900x664.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image7-1.png 1575w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<ul class="wp-block-list">
<li>Cytokinesis </li>
</ul>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="880" height="660" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image8-1.png" alt="Cytokinesis" class="wp-image-17013" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image8-1.png 880w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image8-1-300x225.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image8-1-768x576.png 768w" sizes="(max-width: 880px) 100vw, 880px" /></figure>
<ul class="wp-block-list">
<li>Prophase </li>
</ul>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="891" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image9-1-1024x891.png" alt="Prophase" class="wp-image-17014" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image9-1-1024x891.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image9-1-300x261.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image9-1-768x668.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image9-1-1536x1336.png 1536w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image9-1-900x783.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image9-1.png 1631w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<ul class="wp-block-list">
<li>Metaphase </li>
</ul>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="487" height="357" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image10-1.png" alt="Metaphase" class="wp-image-17015" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image10-1.png 487w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image10-1-300x220.png 300w" sizes="(max-width: 487px) 100vw, 487px" /></figure>
<ul class="wp-block-list">
<li>Anaphase </li>
</ul>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="461" height="345" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image11-1.png" alt="Anaphase" class="wp-image-17016" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image11-1.png 461w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image11-1-300x225.png 300w" sizes="(max-width: 461px) 100vw, 461px" /></figure>
<ul class="wp-block-list">
<li>Telophase </li>
</ul>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="600" height="442" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image12-1.png" alt="Telophase" class="wp-image-17017" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image12-1.png 600w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image12-1-300x221.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></figure>


<h4 class="wp-block-heading" id="b-side-by-side-imaging-comparison">b) Side-by-side imaging Comparison </h4>
MRI (Magnetic Resonance Imaging)
Magnetic resonance imaging or MRI creates a finely detailed image of the internal body structure by using the radio waves and strong magnets. The MRI can produce the high-resolution images of such a chest, which can be used to diagnose lung cancer by identifying the tumours and abnormal growth. MRI may reveal a small, localised lump within its lung tissue at the early stage of lung cancer (Kemper et al. 2023). 

<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="697" height="286" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image13-1.png" alt="MRI (Magnetic Resonance Imaging) Images" class="wp-image-17020" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image13-1.png 697w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image13-1-300x123.png 300w" sizes="(max-width: 697px) 100vw, 697px" /></figure>
Axial CT scan demonstrates lymph node in right hilus and Axial T2 has shown hypersignal which has suggested metastatistic disease.
X-ray 
Electromagnetic radiation is used in X-ray imaging to create images of the interior structures (Visser et al. 2023). An x-ray is frequently performed early in the process of detecting lung cancer and may lead to additional testing if needed. 
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="500" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/Screenshot-2024-11-21-at-1.19.42 PM-1024x500.png" alt="x-ray of a lung cancer patient" class="wp-image-17021" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/Screenshot-2024-11-21-at-1.19.42 PM-1024x500.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/Screenshot-2024-11-21-at-1.19.42 PM-300x147.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/Screenshot-2024-11-21-at-1.19.42 PM-768x375.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/Screenshot-2024-11-21-at-1.19.42 PM-900x440.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/Screenshot-2024-11-21-at-1.19.42 PM.png 1144w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
The radiographer may ask you to change into a hospital gown when you get your x-ray, and she may ask women to take off their bras because underwire and metal clips can appear on the image. Every X-ray takes a very short while and causes no pain. Typically, multiple x-rays obtained from various angles are required. Every x-ray must be taken while you remain motionless and may be requested to hold your breath for a short period. 

<h4 class="wp-block-heading" id="c-report-to-physician-on-possible-cause-of-the-lung-cancer">C) Report to Physician on Possible Cause of the Lung Cancer </h4>
Lung cancer may arise due to a variety of factors, including genetics, lifestyle, and environmental factors (Maansson et al. 2023). Environmental factors such as smoke exposure, air pollution, and radon significantly raise the risk of the lung cancer. Patients need to be conscious of these possible risks in order to reduce the risk of developing the lung cancer. They should also adopt the preventive measurements such as giving up smoking and minimising their exposures to the environmental toxins.
Genetics Factors:
<ul class="wp-block-list">
<li>Certain genetic mutations make people more likely to develop lung cancer.</li>
<li>A family connection to lung cancer might increase risk.</li>
<li>Predisposition to diseases interacts with external factors.</li>
</ul>
Lifestyle Factors:
<ul class="wp-block-list">
<li>Tobacco usage, including tobacco products such as cigarettes, cigars, or pipes, is the primary cause.</li>
<li>Secondhand smoking also considerably increases the danger.</li>
<li>A poor diet low in vegetable and fruit consumption may contribute to the development of lung cancer.</li>
</ul>
Environmental Factors:
<ul class="wp-block-list">
<li>Air pollution, which includes pollutants from automobiles and industrial operations, heightens risk.</li>
<li>Absorption to chemical products including asbestos and uranium has been linked to an increased incidence.</li>
<li>Radon gas, an unstable substance present in buildings, dwellings, and soil, poses a substantial concern.</li>
</ul>

<h4 class="wp-block-heading" id="d-the-prognosis">d) The prognosis</h4>
Dear Emily Johnson, 
A complete therapy regimen has been devised as a reaction to the scenario that has arisen as a result of a finding of lung cancer. This process incorporates several different cancer treatments as components. These treatments are incorporated into the procedure. Among these therapies are chemotherapy, radiation, surgery, and specialized treatment. Further therapies include focused therapy. The aspects that have been produced represent the parts that were constructed as part of the therapy strategy that has been developed. These constituents, when combined, constitute the different parts of the process. Your reaction to the therapy, as well as how they are successful in completing the task of building the plan, are all going to be taken into consideration before arriving at an assessment of the forecast. This will be done to conclude. As a component of the procedure, this will be carried out. In the unlikely scenario that you are enabled to have complete faith that our team is committed to assisting you during every stage of this journey, then you will be able to possess comprehensive assurance regarding our team. You can perform that particular activity to the utmost of your ability according to your capabilities.
Best regards, 
Physician Name
Physician title 
Clinic Name

<h3 class="wp-block-heading" id="reference-list">Reference list</h3>
Casagrande, G. M. S., Silva, M. D. O., Reis, R. M., & Leal, L. F. (2023). Liquid biopsy for lung cancer: up-to-date and perspectives for screening programs. International Journal of Molecular Sciences, 24(3), 2505. <a href="https://www.mdpi.com/1422-0067/24/3/2505" target="_blank" rel="noopener">https://www.mdpi.com/1422-0067/24/3/2505</a>
Englmeier, F., Bleckmann, A., Brückl, W., Griesinger, F., Fleitz, A., & Nagels, K. (2023). Clinical benefit and cost-effectiveness analysis of liquid biopsy application in patients with advanced non-small cell lung cancer (NSCLC): a modeling approach. Journal of Cancer Research and Clinical Oncology, 149(4), 1495-1511.<a href="https://link.springer.com/article/10.1007/s00432-022-04034-w" target="_blank" rel="noopener">https://link.springer.com/article/10.1007/s00432-022-04034-w</a>
Gristina, V., La Mantia, M., Peri, M., Iacono, F., Barraco, N., Perez, A., … & Bazan, V. (2023). Navigating the liquid biopsy Minimal Residual Disease (MRD) in non-small cell lung cancer: Making the invisible visible. Critical Reviews in Oncology/Hematology, 182, 103899. <a href="https://www.sciencedirect.com/science/article/pii/S1040842822003237" target="_blank" rel="noopener">https://www.sciencedirect.com/science/article/pii/S1040842822003237</a> 
Kemper, M., Krekeler, C., Menck, K., Lenz, G., Evers, G., Schulze, A.B. and Bleckmann, A., 2023. Liquid Biopsies in Lung Cancer. Cancers, 15(5), p.1430. <a href="https://www.mdpi.com/2072-6694/15/5/1430" target="_blank" rel="noopener">https://www.mdpi.com/2072-6694/15/5/1430</a> 
Maansson, C. T., Meldgaard, P., & Sorensen, B. S. (2023). Can liquid biopsy dynamics stratify patients with small-cell lung cancer? Translational Lung Cancer Research, 12(12), 2565. <a href="https://www.nature.com/articles/s41416-023-02491-9" target="_blank" rel="noopener">https://www.nature.com/articles/s41416-023-02491-9</a>
Raez, L. E., Brice, K., Dumais, K., Lopez-Cohen, A., Wietecha, D., Izquierdo, P. A., … & Powery, H. W. (2023). Liquid Biopsy Versus Tissue Biopsy to Determine Front Line Therapy in Metastatic Non-Small Cell Lung Cancer (NSCLC). Clinical Lung Cancer, 24(2), 120-129. <a href="https://www.sciencedirect.com/science/article/pii/S1525730422002650" target="_blank" rel="noopener">https://www.sciencedirect.com/science/article/pii/S1525730422002650</a>
Visser, E., Genet, S. A., de Kock, R. P., van den Borne, B. E., Youssef-El Soud, M., Belderbos, H. N., … & Scharnhorst, V. (2023). Liquid biopsy-based decision support algorithms for diagnosis and subtyping of lung cancer. Lung Cancer, 178, 28-36.<a href="https://www.sciencedirect.com/science/article/pii/S0169500223000442" target="_blank" rel="noopener">https://www.sciencedirect.com/science/article/pii/S0169500223000442</a>
Yang, Y., Liu, H., Chen, Y., Xiao, N., Zheng, Z., Liu, H. and Wan, J., 2023. Liquid biopsy on the horizon in immunotherapy of non-small cell lung cancer: current status, challenges, and perspectives. Cell Death & Disease, 14(3), p.230. <a href="https://www.nature.com/articles/s41419-023-05757-5" target="_blank" rel="noopener">https://www.nature.com/articles/s41419-023-05757-5</a> 

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]]></content:encoded>
</item>
<item>
<title>Impact of Brand Awareness on Consumer Behavior – Business Research Methods: Research Proposal Sample</title>
<link>https://onlineassignmenthelp.org/brand-awareness-consumer-behavior/</link>
<dc:creator><![CDATA[OAH]]></dc:creator>
<pubDate>Wed, 20 Nov 2024 13:20:01 +0000</pubDate>
<category><![CDATA[Business & Management]]></category>
<category><![CDATA[Brand Awareness Research Proposal]]></category>
<category><![CDATA[Brand Equity and Loyalty]]></category>
<category><![CDATA[Business Research Methods]]></category>
<category><![CDATA[Consumer Behavior Analysis]]></category>
<category><![CDATA[Marketing Strategy Proposal]]></category>
<guid isPermaLink="false">https://onlineassignmenthelp.org/?p=16997</guid>
<description><![CDATA[This is a research proposal for Business Research Methods, focusing on the impact of brand awareness on consumer behavior. It investigates how raising brand awareness influences purchasing decisions and brand loyalty. The proposal highlights effective marketing strategies to build brand equity and drive consumer engagement.The sample research proposal will not only help students understand how]]></description>
<content:encoded><![CDATA[
This is a research proposal for Business Research Methods, focusing on the impact of brand awareness on consumer behavior. It investigates how raising brand awareness influences purchasing decisions and brand loyalty. The proposal highlights effective marketing strategies to build brand equity and drive consumer engagement. The sample research proposal will not only help students understand how to write a research proposal but also will help them understand the type of exceptional work we provide to students seeking assignment help.

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<h2 class="wp-block-heading">Business Research Methods: Research Proposal Sample</h2>
<h2 class="wp-block-heading" id="to-investigate-the-importance-of-raising-brand-awareness-and-its-impact-on-consumer-behavior">To investigate the importance of raising Brand Awareness and its Impact on Consumer Behavior</h2>

Module: Business Research Methods
University: University of Bedfordshire
Word Count: 2399

<div class="wp-block-rank-math-toc-block" id="rank-math-toc"><h2>Table of Contents</h2><nav><ol><li><a href="#1-0-abstract">1.0 Abstract</a></li><li><a href="#2-0-keywords">2.0 Keywords</a></li><li><a href="#3-0-introduction">3.0 Introduction</a></li><li><a href="#4-0-research-objectives">4.0 Research Objectives</a></li><li><a href="#5-0-research-questions">5.0 Research Questions</a></li><li><a href="#6-0-literature-review">6.0 Literature Review</a></li><li><a href="#7-0-brand-equity">7.0 Brand Equity</a></li><li><a href="#8-0-marketing-implications-of-brand-awareness">8.0 Marketing Implications of Brand Awareness</a></li><li><a href="#9-0-creating-and-maintaining-brand-awareness">9.0 Creating and Maintaining Brand Awareness</a></li><li><a href="#10-0-research-methodology">10.0 Research Methodology</a></li><li><a href="#11-0-findings-limitations">11.0 Findings/Limitations</a></li><li><a href="#12-0-ethical-consideration">12.0 Ethical Consideration</a></li><li><a href="#13-0-conclusion">13.0 Conclusion</a></li><li><a href="#14-0-gantt-chart">14.0 Gantt Chart</a></li><li><a href="#15-0-references">15.0 References</a></li></ol></nav></div>

<h3 class="wp-block-heading" id="1-0-abstract">1.0 Abstract</h3>
By being aware of others and your strengths and weaknesses, you can build confidence and realize that your differences are okay too. This business research aims to investigate the importance of raising <a href="https://www.forbes.com/councils/forbesbusinesscouncil/2023/03/10/what-does-brand-awareness-mean-for-consumers/" data-type="link" data-id="https://www.forbes.com/councils/forbesbusinesscouncil/2023/03/10/what-does-brand-awareness-mean-for-consumers/" target="_blank" rel="noopener">Brand Awareness</a> and its impact on Consumer Behavior. More precisely, we are trying to find which steps are required to increase awareness about the brand among consumers. This research is focused on the assumption that all these dimensions of customer-based brand image and loyalty will have an impact on consumers’ perceptions of the brand. This provides a solution to brand awareness via media store sellers which may help the sellers to promote their products in light of consumer behavior.
Here you will find all you need to know about increasing brand awareness, including a handy brand awareness definition and a brand awareness strategy guide.
Among the three dimensions, brand loyalty seems to have the minimum brand equity rating by consumers than alternate dimensions. Although, the dimension seems to have an impact on consumer perceptions of the brand. To ensure a product or brand’s market success, awareness levels must be managed across the entire product life-cycle – from product launch to market decline. Many marketers regularly monitor brand awareness levels, and if they fall below a predetermined threshold, the advertising and promotional effort is intensified until awareness returns to the desired level.

<h3 class="wp-block-heading" id="2-0-keywords">2.0 Keywords</h3>
Brand awareness, brand equity, brand recognition, and consumer behavior.

<h3 class="wp-block-heading" id="3-0-introduction">3.0 Introduction</h3>
Nowadays people have a demanding lifestyle. They do not have time to stop for a moment and feel their own will. All the different intentions that buyers make when purchasing can be sometimes stressful and the possibility and demand on how to act and what to say can create extra chaos. Sometimes, consumers need someone to give them the proposal of a product, or just take a product among many, without even bringing the product into the perspective of their needs. Therefore, brand awareness is very important in such an instant.
Brand Awareness is the extent to which customers can recall or recognize a <a href="https://core.ac.uk/download/pdf/234694288.pdf" data-type="link" data-id="https://core.ac.uk/download/pdf/234694288.pdf" target="_blank" rel="noopener">brand</a>. Brand awareness is related to the functions of brand identities in consumers’ memory and can be measured by how well the consumers can identify the brand under various conditions (Rossiter,1987). Brand awareness is one of the major brand assets that add value to the product, service, or company. Investing in building brand awareness can lead to sustainable competitive advantages, thus, leading to long-term value (Biel,2013).

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="692" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/brand-awareness-1024x692.png" alt="brand awareness" class="wp-image-17003" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/brand-awareness-1024x692.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/brand-awareness-300x203.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/brand-awareness-768x519.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/brand-awareness-900x608.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/brand-awareness.png 1500w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Brand Awareness Meaning. Source: <a href="https://www.investopedia.com/terms/b/brandawareness.asp" data-type="link" data-id="https://www.investopedia.com/terms/b/brandawareness.asp" target="_blank" rel="noopener">Investopedia</a> </figcaption></figure>

The Internet has created channels for both business managers and consumers to attain their particular objectives as it empowers organizations to achieve their clients worldwide, and consumers of all age gatherings utilize this channel to research, select, and purchase products and services from organizations as far and wide as possible. Businesses and consumers must exploit this data. Presently very nearly all business are doing their awareness in contrast route by traditional media which is the newspapers, magazines, billboards, print advertising, TV, radio, and online by utilizing their sites as live showrooms of their products and services because organizations have watched an addition in client fragments for online shopping.

<h3 class="wp-block-heading" id="4-0-research-objectives">4.0 Research Objectives</h3>
1. Highlight the significance of brand awareness of products and how it can improve their market success rate.
2. Provide that a direct relationship exists between brand awareness and consumer purchase design-making behavior.

<h3 class="wp-block-heading" id="5-0-research-questions">5.0 Research Questions</h3>
1. Which factors have profound influences on consumer behavior towards products and services?
2. What factors besides brand awareness affect the choice of the brand at the first purchase in an unfamiliar environment?
3. Which strategies may be used to improve the brand value and image awareness of the cooperative?

<h3 class="wp-block-heading" id="6-0-literature-review">6.0 Literature Review</h3>
Branding is a popular subject having a significant amount of work done by academics as well as researchers on new product launches and brand awareness. Brands are also more powerful in terms of forging a relationship with the customer that is sustainable and profitable compared to regular unbranded products (De Chernatony, L., et al.,2010).
Černikovaite (2011) argues that <a href="https://www.investopedia.com/terms/b/brandawareness.asp" data-type="link" data-id="https://www.investopedia.com/terms/b/brandawareness.asp" target="_blank" rel="noopener">brand awareness</a> can be a prerequisite to buying the product. The high quality of the goods or services encourages users to buy and produce means an additional profit. Brand associations are typical consumer attitudes to a brand, the company delivers its advertising. Such associations can enrich the brand by new features, perceived by the creation of added value, providing consumers with a positive impact on safety or exclusivity, increasing the value of the brand. New products can increase their awareness in the marketplace amongst consumers through several different strategies employing new as well as traditional media. Traditional media-based advertising and promotions using ATL techniques have the widest reach in the market but can be expensive to manage for new products. As a result, new BTL launch techniques, (Salcido T.,2011), are innovatively employed by businesses to introduce new brands into the marketplace in a more personal way in which consumers in the market can relate to the new brands more effectively while reducing the overall costs incurred. Popular new media strategies that are being employed by businesses include using internet and mobile-based network marketing strategies. (Jenkins, H., 2006).
The customer’s intention to buy the product depends on the value and benefits that the customer perceives to get from the product (Zeithaml, 1988). Many factors lead the consumers to the step where they purchase the product, and one of the factors is the satisfaction of the consumer with the product/brand from the previous purchase. The level of satisfaction will thus decide the position of the brand in the consideration set of the consumer for the next buying decision.
In short, this research undertakes a comprehensive exploration of the relationship between brand awareness and various brand outcomes, including the consumer’s purchase behavior.

<h3 class="wp-block-heading" id="7-0-brand-equity">7.0 Brand Equity</h3>
Brand equity is the sum of assets and liabilities relating to a brand, its name, and logo, and the sum or difference is the value that is offered by the product or service or a company or the company’s customers. For the assets and liabilities to affect brand equity, they have to be related to the name or logo of the brand. If the brand’s name or logo changes, then, it can either have a positive or a negative impact on the assets and liabilities of the brand, with some of them getting transferred to the new name and logo. Brand equity stands on the assets and liabilities and it can differ from factor to factor such as brand loyalty, brand name awareness, how a customer perceives the quality of a brand, and other proprietary assets such as patents and trademarks (David, 1991).
Some marketing researchers have concluded that brands are one of the most valuable assets a company has, (Neumeier, 2006) as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but are not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers’ perceptions of quality, and other relevant brand values.

<h3 class="wp-block-heading" id="8-0-marketing-implications-of-brand-awareness">8.0 Marketing Implications of Brand Awareness</h3>
Consumers do not learn about products and brands from advertising alone. When making purchase decisions, consumers acquire information from a wide variety of sources to inform their decisions. After searching for information about a category, consumers may become aware of a larger number of brands which collectively are known as the awareness set (Chon, 2000). 
The process of moving consumers from brand awareness and a positive brand attitude through to the actual sale is known as conversion (Hatten, 2012). While advertising is an excellent tool for creating awareness and brand attitude, it usually requires support from other elements in the marketing program to convert attitudes into actual sales. Other promotional activities, such as telemarketing, are vastly superior to advertising in terms of generating sales. Accordingly, the advertising message might attempt to drive consumers to direct sales call centers as part of an integrated communications strategy (Commonwealth of Australia,2014). Many different techniques can be used to convert interest into sales including special price offers, special promotional offers, attractive trade-in terms, or guarantees.
For new products, the main advertising objective should be to create awareness with a broad cross-section of the potential market. When the desired levels of awareness have been attained, the advertising effort should shift to stimulating interest, and desire.

<h3 class="wp-block-heading" id="9-0-creating-and-maintaining-brand-awareness">9.0 Creating and Maintaining Brand Awareness</h3>
Having a solid, trusted <a href="https://www.entrepreneur.com/topic/brand" target="_blank" rel="noopener">brand</a> is important for any company to thrive. If the <a href="https://www.entrepreneur.com/topic/target-audience" target="_blank" rel="noopener">target audience</a> doesn’t know or trust the brand, how will we ever increase the customer base and sales? In a world where consumers rely on <a href="https://www.slideshare.net/HubSpot/the-hard-truth-about-marketing" target="_blank" rel="noopener">extensive research and others’ opinions</a> before making a purchase, brand trust is everything. Once a consumer bonds to the brand, they’re more likely to make repeat purchases with little to no forethought –– which then bridges the gap between trust and loyalty.
To increase the probability of a product’s acceptance by the market, it is important to create high levels of brand awareness as early as possible in a product or brand’s life cycle. To achieve top-of-mind awareness, marketers have traditionally relied on intensive advertising campaigns, especially at the time of a product launch (Belch, 2009). When a brand becomes established and attains the desired awareness levels (typically outlined in the marketing plan), the brand advertiser will shift from an intensive advertising campaign to a reminder campaign. The objective of a reminder campaign is simply to keep target audiences aware of the brand’s existence and to introduce new life into the brand offer (Business Dictionary).
Bloggers have become key influencers in important consumer goods and services including fashion, consumer electronics, food and beverage, cooking, restaurant dining, and bars. For example, a recent survey by Collective Bias showed that when it comes to product endorsements digital influencers are more popular than celebrities. Findings showed that only 3% of participants said they would consider buying a celebrity-endorsed item, in comparison to 60% who said they had been influenced by a blog review or social media post when shopping.

<h3 class="wp-block-heading" id="10-0-research-methodology">10.0 Research Methodology</h3>
To carry out the prospective results and information, a qualitative research methodology was chosen for this study. The qualitative study does not focus on numbers, but on observations and the content of the interview; Zikmund (2000) described qualitative research as “stories, visual portrayals, meaningful characterizations, interpretations, and other expressive descriptions.” he also indicated that: “The purpose of quantitative research is to determine the quantity or extent of some phenomenon in the form of numbers”. The reason for choosing qualitative data was the study aims to discover the impact of online brand awareness on consumers’ purchasing decision process. The study more focuses on finding the existence of the theory rather than examining the scale.
Telephone interview allows us to access direct information sources without geographic limitations to get reliable data. Through interviews, we can have a general idea about how brand awareness is involved in consumers’ purchasing decisions, we can have a further understanding of the implications of consumers’ behavior and the reason behind their specific behavior.
To make sure there is no indicated meaning in the questions, and that they can be properly used in interviews, we will discuss with the supervisor and other fellows about the interview questions. Therefore 2 basic themes, which are based on, the study purpose and research questions are in the interview questions which allows us to questions that are under the theme and adapted according to the responses. Theme 1 is trying to find out what consumers check on the brand. This information also counts as the ones consumers get from the brand they are purchasing. This theme indicates the purpose of research question 1, and it aims at finding out which steps of consumers’ purchasing decision process brand awareness is involved in. Theme 2 aims to find out the reasons behind the specific steps of the consumers’ purchasing decision process. It helps to understand consumers’ motivation to make the consumer aware of the brand.

<h3 class="wp-block-heading" id="11-0-findings-limitations">11.0 Findings/Limitations</h3>
The choice to use a questionnaire-based survey on the telephone was because qualitative analysis is always better than quantitative. Due to a lack of time and geographical limitations, I cannot conduct a face-to-face interview. The findings are limited to the chosen interviewer of the United Kingdom only. The conclusions drawn at the end are based on my opinion only.

<h3 class="wp-block-heading" id="12-0-ethical-consideration">12.0 Ethical Consideration</h3>
The consideration of ethics in research, and general business for that matter, is of growing importance. It is, therefore, critical that you understand the basics of ethical research and how this might affect your research project. Ethically challenging situations may emerge if researchers have to deal with contradicting issues and choose between different methodological strategies in which conflict arises. In such cases, disagreements among different components such as participants, researchers, researchers’ discipline, the funding body, and the society may be inevitable (Truscott,2004).
All responses provided shall be treated with confidentially and will not be given to any third parties for whatever reason.

<h3 class="wp-block-heading" id="13-0-conclusion">13.0 Conclusion</h3>
Brand awareness could be raised through internet marketing tools, which notify, remind, and convince customers about their brands, products, or services. The client may encounter the brand in various ways, for example, reviewing videos, playing games, spending time on the site communicating with other customers, and watching advertisements.
The current research demonstrates a positive association between brand awareness and consumer preference for the brand, as well as brand market outcome. The importance of the promotion efforts of marketers cannot be ignored in this context. The main purpose of promotion and advertising is to make the customer recognize their brand, and product immediately and give it a top position in their consideration set by having a strong recall ultimately leading them towards the product purchase. Publications in various media channels strengthen its position in the consumer’s mind, and the brand becomes recognized. Brand awareness is created through advertising, promotion, selling, and public relations through the internet. Internet marketing includes not only advertising on websites, but also e-mails, and social networks.

<h3 class="wp-block-heading" id="14-0-gantt-chart">14.0   Gantt Chart</h3>
<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td>Task</td><td>January</td><td>February</td><td>March</td><td>April</td><td>May</td></tr><tr><td>Submit research proposal</td><td> Y</td><td> </td><td> </td><td> </td><td> </td></tr><tr><td>Feedback on proposal</td><td> </td><td> Y</td><td> </td><td> </td><td> </td></tr><tr><td>Speak to the supervisor and discuss topic</td><td> </td><td> </td><td> Y</td><td> </td><td> </td></tr><tr><td>Research further on a dissertation topic</td><td> </td><td> </td><td> Y</td><td> </td><td> </td></tr><tr><td>Discuss data collected with the supervisor</td><td> </td><td> </td><td> Y</td><td> Y</td><td> </td></tr><tr><td>Collection and analysis of new updated data</td><td> </td><td> </td><td> </td><td> Y</td><td> </td></tr><tr><td>Assemble all data and prepare a reference list.</td><td> </td><td> </td><td> </td><td> Y </td><td> </td></tr><tr><td>Assemble all data and prepare a reference list</td><td> </td><td> </td><td> </td><td> </td><td> Y</td></tr></tbody></table></figure>

<h3 class="wp-block-heading" id="15-0-references">15.0   References</h3>
Rossiter, J.R. (1987). Advertising and Promotion Management. New York: McGraw-Hill Series in Marketing available at <a href="https://en.wikipedia.org/wiki/Brand_awareness" target="_blank" rel="noopener">https://en.wikipedia.org/wiki/Brand_awareness</a>
Biel, Alexander L. Aaker David A. (31 October 2013). Brand Equity and Advertising: Advertising’s Role in Building Strong Brands.
De Chernatony, L., McDonald, M.H.B., Wallace, E., (2010), Creating Powerful Brands, Routledge. Available at <a href="https://ijbssnet.com/journals/Vol_6_No_1_Januaryr_2015" target="_blank" rel="noopener">https://ijbssnet.com/journals/Vol_6_No_1_Januaryr_2015</a>
ČERNIKOVAITĖ, M. (2011). Brand value measurement models. Social Science Studies, v. 3, n. 3, p. 967-981. Retrieved from: <a href="https://www.mruni.eu/upload/iblock/6c2/11_Cernikovaite.pdf" target="_blank" rel="noopener">https://www.mruni.eu/upload/iblock/6c2/11_Cernikovaite.pdf</a>
Jenkins, H., (2006), Convergence Culture: Where Old and New Media Collide, NYU Press.
Salcido, T, (2011), Building Brand Awareness through New Media, available at <a href="http://www.mymagneticblog.com/building-brand-awareness-through-new-media/" target="_blank" rel="noopener">http://www.mymagneticblog.com/building-brand-awareness-through-new-media/</a>.
A. Aaker, David (1991). <a href="https://books.google.com/books?id=r_TSY5sxnO8C&q=definition+of+brand+equity" target="_blank" rel="noopener">Managing Brand Equity</a>. Under ‘What is Brand Equity?’ Section, first para: Simon & Schuster. <a href="https://en.wikipedia.org/wiki/ISBN_(identifier)" target="_blank" rel="noopener">ISBN</a><a href="https://en.wikipedia.org/wiki/Special:BookSources/9781439188385" target="_blank" rel="noopener">9781439188385</a>.
Neumeier, Marty (2006). The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, Berkeley, CA: New Riders Publishing. Available at <a href="https://en.wikipedia.org/wiki/Brand_equity" target="_blank" rel="noopener">https://en.wikipedia.org/wiki/Brand_equity</a>
Chon, K.Y., Pizam, A. and Mansfeld, Y., Consumer Behavior in Travel and Tourism, 2nd ed, 2000, New York, Haworth, pp 86-87
 Hatten, R.S., Small Business Management: Entrepreneurship and Beyond, Mason, OH, South-Western Cengage, 2012, p.317
 ACCC, The Comparator Website Industry in Australia, Commonwealth of Australia, 2014, p. 8
Belch, G, Belch, M.A, Kerr, G. and Powell, I., Advertising and Promotion Management: An Integrated Marketing Communication Perspective, McGraw-Hill, Sydney, Australia, 2009, p.126
Business Dictionary (online), available at <a href="http://www.businessdictionary.com/definition/reminder-advertising.html" target="_blank" rel="noopener">http://www.businessdictionary.com/definition/reminder-advertising.html</a>
Singh, N., “Celebrity Vs Shopper” Harper’s Bazaar (Australia), 2 April 2016 Online: <a href="http://www.harpersbazaar.com.au/news/fashion-buzz/2016/4/bloggers-are-more-popular-than-celebrities/" target="_blank" rel="noopener">http://www.harpersbazaar.com.au/news/fashion-buzz/2016/4/bloggers-are-more-popular-than-celebrities/</a>
Zikmund, William G. (2000), “Business research methods” 6. ed, ISBN: 0-03-025817, The Dryden Press, Harcourt College Publishers Truscott D. Fieldwork, participation, and practice: ethics and dilemmas in qualitative research. Sci Ed. 2004:811–3. [<a href="https://scholar.google.com/scholar_lookup?journal=Sci+Ed&title=Fieldwork,+participation+and+practice:+ethics+and+dilemmas+in+qualitative+research&author=D+Truscott&publication_year=2004&pages=811-3&" target="_blank" rel="noopener">Google Scholar</a>]

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<title>H&M vs Zara: Global E-Business Assignment Help For University of Hertfordshire (Sample Work)</title>
<link>https://onlineassignmenthelp.org/hm-vs-zara/</link>
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<pubDate>Tue, 19 Nov 2024 09:29:23 +0000</pubDate>
<category><![CDATA[Business & Management]]></category>
<category><![CDATA[E-Business]]></category>
<category><![CDATA[Ecommerce]]></category>
<category><![CDATA[Global e-Business]]></category>
<category><![CDATA[H&M vs Zara Analysis]]></category>
<category><![CDATA[University of Hertfordshire Sample Work]]></category>
<guid isPermaLink="false">https://onlineassignmenthelp.org/?p=16970</guid>
<description><![CDATA[This is a sample assignment on Global E-Business, created for University of Hertfordshire students. It analyzes customer journeys on two leading e-business platforms, H&M and Zara, focusing on user experience, website design, and checkout efficiency. The assignment report also proposes a hybrid e-business model that can help enhance customer satisfaction and business performance overall by]]></description>
<content:encoded><![CDATA[
This is a sample assignment on Global E-Business, created for <a href="https://www.herts.ac.uk/" data-type="link" data-id="https://www.herts.ac.uk/" target="_blank" rel="noopener">University of Hertfordshire</a> students. It analyzes customer journeys on two leading e-business platforms, H&M and Zara, focusing on user experience, website design, and checkout efficiency. The assignment report also proposes a hybrid e-business model that can help enhance customer satisfaction and business performance overall by utilizing the best of the features from the two e-commerce websites. This sample will also help to understand the high-quality assignment help we provide to students.
If you are also from the University of Hertfordshire and looking for assignment help in any module including Global e-Business, then please contact us today and get the best assignment help at affordable prices.

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<h2 class="wp-block-heading" id="analyzing-customer-journeys-e-business-solutions-for-h-m-and-zara-university-of-hertfordshire">Analyzing Customer Journeys: E-Business Solutions for H&M and Zara | University of Hertfordshire</h2>

<h4 class="wp-block-heading" id="assignment-question">Assignment Question:</h4>
Analyze and compare the customer journeys of two global e-business platforms, H&M and Zara. Propose strategies to improve user experience and business performance based on your findings. Module Name: Global e-Business

<h3 class="wp-block-heading" id="global-e-business-solutions-h-m-vs-zara-case-study-sample">Global E-Business Solutions: H&M vs. Zara Case Study Sample</h3>

<div class="wp-block-rank-math-toc-block" id="rank-math-toc"><h2>Table of Contents</h2><nav><ol><li><a href="#assignment-question">Assignment Question:</a></li><li><a href="#introduction">Introduction</a></li><li><a href="#methodology">Methodology</a></li><li><a href="#main-findings">Main Findings</a></li><li><a href="#product-discovery">Product Discovery </a></li><li><a href="#product-presentation">Product Presentation</a></li><li><a href="#cart-management">Cart Management</a></li><li><a href="#checkout-page">Checkout Page</a></li><li><a href="#proposed-e-business">Proposed e-business</a></li><li><a href="#research-limitations-and-future-recommendations">Research Limitations and Future Recommendations</a></li><li><a href="#conclusion">Conclusion</a></li><li><a href="#references">References</a></li></ol></nav></div>

<h4 class="wp-block-heading" id="introduction">Introduction</h4>
This report has been developed to examine the customer journey of two big apparel retail e-businesses at various stages. Its goal is to compare and contrast the characteristics utilized by two eCommerce organizations that influence the customer experience at various phases of the customer journey proposed by (Mangiaracina, 2008), leading to buy and retention decisions.
<a href="https://www.statista.com/statistics/1071147/brand-value-comparison-of-handm-and-zara-worldwide/" data-type="link" data-id="https://www.statista.com/statistics/1071147/brand-value-comparison-of-handm-and-zara-worldwide/" target="_blank" rel="noopener">H&M and ZARA</a>, both of which sell retail clothes, designer clothing, and fashion accessories to consumers, were chosen for the completion of this research.
A new e-business in the apparel industry has also been presented as part of the report, which incorporates the beneficial qualities and elements of both of the e-businesses under consideration. Customer demand and search, product discovery, product presentation, cart management, and checkout are all part of the report’s cycle.

<h4 class="wp-block-heading" id="methodology">Methodology</h4>
H&M and ZARA were chosen for this study because they are in the same category and sell similar products, but their designs, structures, and approaches are significantly different. H&M is a Swedish global clothing retailer with headquarters in Stockholm. It is famous for its fast-fashion clothing for men, women, youth, and children. As of November 2019, H&M employs 126,000 full-time equivalent people in 74 countries, with over 5,000 stores operating under several business names (Sheikh Salman, 2018).
While ZARA is a Spanish clothing retailer headquartered in Galicia. It provides different types of clothing and fashion products like designer clothes, swimwear, perfumes, wallets, and purses, which are among the company’s fast fashion offerings. It is the largest company inside the Inditex group, which is the largest apparel retailer in the world (Abdel-Jaber, 2021).
Similar products were purchased from both online apparel firms to examine the different steps involved in the customer journey through first-hand experience. Several aspects of the respective websites have also been thoroughly analyzed to generate useful observations and necessary findings.

<h4 class="wp-block-heading" id="main-findings">Main Findings</h4>
Customer Need and Landing Page
The customer profile used here is of a 25-year-old girl who is looking to buy a pair of jeans for herself which should be in line with the latest trend. The motive for shopping online is that she wants to get an original quality product without consuming much time in browsing or searching at offline stores. Being a student, she doesn’t have access to a large number of funds so if she can save some money via a discount or promotional coupons then she will appreciate it. 
She is already aware of both H&M and ZARA being reputable brands because of the brand awareness that fashion brands create through different channels (Chen, 2021). She directly typed the name of the two websites on separate tabs of the internet browser and the first organic link that appeared was of the respective websites. This tells that the website was properly optimized for the search engines to view appropriate results (Lewandowski, 2021). 
A noticeable difference between the search results of the two websites was that H&M was also making use of Google AdWords to appear before the organic results (Figure 1), However, no such paid promotion on Google AdWords was discovered for the ZARA website during the research. 

<figure class="wp-block-image size-medium"><img loading="lazy" decoding="async" width="300" height="249" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image1-1-300x249.png" alt="Search results for H&M consisting of results from Google AdWords" class="wp-image-16974" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image1-1-300x249.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image1-1-768x638.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image1-1.png 786w" sizes="(max-width: 300px) 100vw, 300px" /></figure>
Figure 1: Search results for H&M consisting of results from Google AdWords

The customer opened the websites of both e-commerce companies on separate tabs to have a first view of their home page. 
The website of H&M manually asks the user to select the location for which they want to do the shopping (Figure 2). This also could be understood as a way of creating a perception in the customer’s mind of how big and valued the company is on a global scale (Kim, 2020). ZARA website on the other hand was asking the user to allow permission to detect the location so that the system can automatically show the relevant results. 

<figure class="wp-block-image size-medium"><img loading="lazy" decoding="async" width="300" height="136" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2-1-300x136.jpeg" alt="H&M website asking the user to select location" class="wp-image-16976" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2-1-300x136.jpeg 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2-1-1024x465.jpeg 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2-1-768x349.jpeg 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2-1-900x409.jpeg 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2-1.jpeg 1379w" sizes="(max-width: 300px) 100vw, 300px" /></figure>
Figure 2: H&M website asking the user to select location

The landing page of H&M made use of different colors on a plain white background to showcase different messages and information (Figure 3). It also showcased some offers that the website was currently to attract the customer’s attention. Offers and sales are common ways that eCommerce website adopts to promote their businesses online (Ning, 2021). Whereas, the landing page of ZARA consisted of all the elements in just black and white color (Figure 4).  There was just one image on the website clicked by a celebrity photographer for highlighting the exclusive collection of ZARA and the website very quickly came to an end while scrolling with social media links at the bottom.
The navigation on the H&M website was clean and easy to use on all the pages, but the website of ZARA had an encapsulated button menu on the left top which consisted of different categories. Because of this design structure, it was comparatively difficult for the users to understand the website content and structure of different pages. 

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="469" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image3-1024x469.png" alt="Landing Home page of H&M" class="wp-image-16977" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image3-1024x469.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image3-300x137.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image3-768x352.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image3-900x412.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image3.png 1379w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Figure 3: Landing Home page of H&M


<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="468" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4-1024x468.png" alt="Landing Home page of ZARA" class="wp-image-16978" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4-1024x468.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4-300x137.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4-768x351.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4-900x412.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image4.png 1380w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Figure 4: Landing Home page of ZARA

<h4 class="wp-block-heading" id="product-discovery">Product Discovery </h4>
The product discovery pages of H&M and ZARA also had contrasting differences. The ZARA website made use of a minimal background with very little text and information (Figure 6), whereas the H&M website had a proper heading, a paragraph description of the category, multiple filtering options on the left, and a top bar (Figure 5). The offers and product discounts were mentioned on the product discovery page itself which made the product consideration part easier. No offers or discounts were found on the ZARA website during this investigation.
ZARA does not rely on paid promotions and commercials to attract customers, instead of relies on word of mouth and a strong brand image (LENZI, 2018). The company’s presence in the digital and offline world and the brand value it has created over the years aid the process. ZARA rarely offers discounts on their merchandise. The scarcity of products established by producing a very limited stock of each piece psychologically motivates the buyer to buy it as quickly as possible before it runs out of stock on the ZARA website (Chunling, 2020). The pricing for each product was difficult to read on the ZARA website because of the extremely small font size (Figure 6).
The filtering options were visible on the ZARA website only when the user clicked on the “FILTER” button (Figure 6), whereas on the H&M website, the filtering and sorting options were visible clearly (Figure 5). One drawback of the H&M website’s filtering option was that the option was static on the page and thus if a user wishes to apply the filters, then they always have to go back to the top of the page. Whereas, on the ZARA website, the ‘FILTER’ button was always visible throughout the page at a fixed location doesn’t matter which part of the page you are on (Figure 6).

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="476" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-1024x476.png" alt="Products page on H&M website" class="wp-image-16979" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-1024x476.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-300x139.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-768x357.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5-900x418.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image5.png 1380w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Figure 5: Products page on H&M website


<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="439" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-1024x439.png" alt="Products page on ZARA website" class="wp-image-16980" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-1024x439.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-300x129.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-768x329.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6-900x386.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image6.png 1380w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Figure 6: Products page on ZARA website

Comparatively, the website of H&M was offering more flexibility and ease of use for the customers on its website which was making the product discovery and consideration part of the customer journey more effective than the one on the ZARA website.

<h4 class="wp-block-heading" id="product-presentation">Product Presentation</h4>
The product page on the H&M website offered information related to the product by stressing more on images and less on text. For example, different colors for the same product were visible through small image graphics instead of text (Figure 7), whereas, on the ZARA website the information about the product was very broad with the inclusion of material and product origin (Figure 8). The website of H&M was also offering the user to Wishlist the products if they want to save them for a later purchase, however, no such option was visible on the ZARA website.
A major contrasting difference between the two e-businesses’ websites was that H&M was also offering reviews and ratings for each product which helped customers make a purchasing decision (Lim, 2016), while this feature was absent on the ZARA website. 

<figure class="wp-block-image size-medium"><img loading="lazy" decoding="async" width="300" height="113" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image7-300x113.png" alt="Product Presentation on H&M website" class="wp-image-16981" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image7-300x113.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image7-1024x384.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image7-768x288.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image7-900x338.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image7.png 1380w" sizes="(max-width: 300px) 100vw, 300px" /></figure>
Figure 7: Product Presentation on the H&M website

<figure class="wp-block-image size-medium"><img loading="lazy" decoding="async" width="300" height="114" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image8-300x114.png" alt="Product presentation on the ZARA website" class="wp-image-16982" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image8-300x114.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image8-1024x388.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image8-768x291.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image8-900x341.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image8.png 1381w" sizes="(max-width: 300px) 100vw, 300px" /></figure>
Figure 8: Product presentation on the ZARA website

<h4 class="wp-block-heading" id="cart-management">Cart Management</h4>
The cart page of H&M shows the information about the added products in a tabular form with color, size, and price (Figure 9). On the ZARA website, this information was available in the row form (Figure 10). One interesting difference noticed between the two websites was that H&M was showcasing only the jeans image on the product now whereas the ZARA website was still making use of the model’s complete image (Figure 10). Just by looking at the cart image on the ZARA website, it was difficult to tell what product the user had added to the cart. The ZARA website was not offering any similar product recommendations on its cart page and it was coming immediately to an end while scrolling. Whereas, on the H&M website, multiple options of similar recommended products that the user can add were visible on its website (Figure 11).

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="345" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image9-1024x345.png" alt="Cart page on H&M website" class="wp-image-16983" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image9-1024x345.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image9-300x101.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image9-768x259.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image9-900x303.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image9.png 1381w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Figure 9: Cart page on the H&M website

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="358" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image10-1024x358.png" alt="Cart page on ZARA website" class="wp-image-16984" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image10-1024x358.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image10-300x105.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image10-768x268.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image10-900x314.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image10.png 1380w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Figure 10: Cart page on the ZARA website

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="412" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image11-1024x412.png" alt="Recommended products on H&M website" class="wp-image-16985" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image11-1024x412.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image11-300x121.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image11-768x309.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image11-900x362.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image11.png 1380w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Figure 11: Recommended products on H&M website

<h4 class="wp-block-heading" id="checkout-page">Checkout Page</h4>
Both websites allowed the users to check as guests without creating an account. Both websites ask the user the same piece of information for creating the account, however, the form UI design (Najjar, 2011) on the checkout page looked more impressive on the ZARA website (Figure 13). 
H&M was making the checkout page to its advantage by reiterating the discount and advantage the customer will have by creating the user account, however, no such information was there on the ZARA website. 
A major difference on the checkout page of the website was support. H&M website was allowing the user the option of interacting with the chatbot (Figure 12) by clicking on the chat icon on the left bottom of the screen, however, on the ZARA website this or any support option was unavailable (Figure 13). 

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="453" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image12-1024x453.png" alt="Checkout page on H&M website" class="wp-image-16986" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image12-1024x453.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image12-300x133.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image12-768x340.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image12-1536x680.png 1536w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image12-900x398.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image12.png 1884w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Figure 12: Checkout page on H&M website

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="421" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image13-1024x421.png" alt="Checkout page on ZARA website" class="wp-image-16987" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image13-1024x421.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image13-300x123.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image13-768x316.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image13-1536x632.png 1536w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image13-900x370.png 900w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image13.png 1892w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
Figure 13: Checkout page on ZARA website

<h4 class="wp-block-heading" id="proposed-e-business">Proposed e-business</h4>
A new e-business in apparel and fast fashion is proposed which includes the best features of both the e-commerce website – H&M and ZARA that have been compared and analyzed for the customer journey in this report thoroughly. 
The proposed e-business should make use of both organic SEO and paid marketing tools to appear in the search results. It should also create brand awareness by using both online and offline mediums and through strategic partnerships with models and celebrities. 
The landing page design should automatically detect the location of a user like ZARA by asking permission through the web browser. The landing page design should be minimalistic like ZARA and not confusing with hundreds of colors and fonts, however, the navigation and structure should be easy to understand like the one on the H&M website. 
Pricing and other details which are important parts of a customer’s purchasing decision should be clearly stated on a website like H&M. The filter button should be dynamic as the one on the ZARA website and should not be fixed on the top. 
The product page should properly present the high-definition images of the product with ample information like the material used in making just like the ZARA website. The website should also graphically showcase other available colors instead of text and most importantly, the e-business should have the option of adding products to the wish list to save them for future purchases, just like the H&M website. 
The cart page should be inspired by H&M and information like color, size, quantity, and price should be mentioned in tabular form. E-commerce should also show only relevant images of the product. For example, if the person is shopping for a pair of jeans, then only those particular jeans should be visible on the cart page and not the model’s complete image. 
The cart page should also recommend similar products that the customer may consider apart from the current purchase. 
The checkout page should allow the customers to continue as guests. The design of the page should be minimalistic like ZARA and not crowded so that customers feel that they have to feel a bulk of information. However, the offers and reasons to create an account and how the customers can benefit from it should be properly mentioned like the H&M website. A major feature that must be incorporated from the H&M website is support and chatbot which can help customers with their generic queries.

<h4 class="wp-block-heading" id="research-limitations-and-future-recommendations">Research Limitations and Future Recommendations</h4>
The <a href="https://timesofindia.indiatimes.com/technology/tech-news/chinese-online-shopping-giant-that-has-become-headache-for-zara-hm-and-amazon-may-be-in-trouble/articleshow/114933032.cms" data-type="link" data-id="https://timesofindia.indiatimes.com/technology/tech-news/chinese-online-shopping-giant-that-has-become-headache-for-zara-hm-and-amazon-may-be-in-trouble/articleshow/114933032.cms" target="_blank" rel="noopener">limited</a> data set is one of the study’s significant flaws. The results cannot be believed to be accurate because they were based on the purchase of a single product from one location by just one customer. Using larger and more diversified data sets, such as many locations, products, and personas, this discrepancy can be minimized.

<h4 class="wp-block-heading" id="conclusion">Conclusion</h4>
A detailed analysis of the customer journey at different stages has been made thoroughly in this report for the two e-businesses: H&M and ZARA. Both websites differ in their structure, design, and approach to a large extent despite selling similar products. It is difficult to analyze both websites with one parameter because the customer segment that they target is also different. Thus, it is not possible to say which website is the clear winner. However, based on the different stages of the customer journey, a comparison has been made using one hypothetical persona for both websites. As part of the research, an e-business with the best features from the H&M and ZARA website has also been proposed. The proposed e-business has been made to minimize the negative aspects of the e-businesses selected for comparison and to improve the customer experience and journey. The limitations of the report and future recommendations have also been made to complete the report.

<h4 class="wp-block-heading" id="references">References</h4>
Mangiaracina, R. and Brugnoli, G., 2008. The e-commerce customer journey: a model to assess and compare the user experience of the e-commerce websites. The Journal of Internet Banking and Commerce, 14(3), pp.1-11.
Abdel-Jaber, H., 2021. The Devil Wears Zara: Why the Lanham Act Must Be Amended in the Era of Fast Fashion. Ohio St. Bus. LJ, 15, p.234.
Sheikh Salman, N., 2018. Analyzing of H&M Brand, H&M Home.
Chen, H.Y., 2021. THE EFFECT OF FAST FASHION BRAND AWARENESS ON PURCHASE INTENTION: A STUDY OF FASHION CLOTHING. International Journal of Organizational Innovation, 14(2).
Lewandowski, D., S࿽࿽ nkler, S. and Yagci, N., 2021, June. The influence of search engine optimization on Google’s results: A multi-dimensional approach for detecting SEO. In 13th ACM Web Science Conference 2021 (pp. 12-20).
Kim, Y. and Oh, K.W., 2020. Which consumer associations can build a sustainable fashion brand image? Evidence from fast fashion brands. Sustainability, 12(5), p.1703.
Ning, Z.E., 2021. List price and discount in a stochastic selling process. Marketing Science, 40(2), pp.366-387.
LENZI, F.R., 2018. FAST FASHION: THE GLOBALIZATION OF DRESSING IN POSTMODERNITY AND THE INDITEX (ZARA) CASE STUDY FRANCESCA R. LENZI. Fashion through History: Costumes, Symbols, Communication (Volume II), 2, p.306.
Chunling, L., 2020. Analysis of the Marketing Strategy of Fast Fashion Brand Zara Based on 4c Theory.
Lim, Y.J., Osman, A., Salahuddin, S.N., Romle, A.R. and Abdullah, S., 2016. Factors influencing online shopping behavior: the mediating role of purchase intention. Procedia economics and finance, 35, pp.401-410.
Najjar, L.J., 2011, July. Advances in e-commerce user interface design. In Symposium on Human Interface (pp. 292-300). Springer, Berlin, Heidelberg.

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<title>Business Research Proposal Sample: The Impact of AI on Business Performance in India</title>
<link>https://onlineassignmenthelp.org/business-research-proposal/</link>
<dc:creator><![CDATA[OAH]]></dc:creator>
<pubDate>Mon, 18 Nov 2024 20:33:06 +0000</pubDate>
<category><![CDATA[Business & Management]]></category>
<category><![CDATA[AI]]></category>
<category><![CDATA[AI in Business Performance]]></category>
<category><![CDATA[Business Performance]]></category>
<category><![CDATA[Business Research Proposal]]></category>
<category><![CDATA[Business Strategies with AI]]></category>
<guid isPermaLink="false">https://onlineassignmenthelp.org/?p=16946</guid>
<description><![CDATA[This is a business research proposal sample work that examines how AI affects Indian companies’ performance. It focuses on how AI deployment affects organizational effectiveness and employee attitudes at major firms like Infosys, Tata Technologies, and HCL. The study is a useful tool for professionals and research enthusiasts because it provides insights into AI-driven initiatives through theoretical models]]></description>
<content:encoded><![CDATA[
This is a business research proposal sample work that examines how AI affects Indian companies’ performance. It focuses on how AI deployment affects organizational effectiveness and employee attitudes at major firms like Infosys, Tata Technologies, and HCL. The study is a useful tool for professionals and research enthusiasts because it provides insights into AI-driven initiatives through theoretical models and statistical methods. This sample research proposal will also help better understand how to write a research proposal that your professor can approve for a dissertation.

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<h2 class="wp-block-heading" id="business-research-proposal-sample-work">BUSINESS RESEARCH PROPOSAL SAMPLE WORK</h2>

<h2 class="wp-block-heading" id="the-impact-of-ai-on-business-performance-in-india-from-the-employees-perspective">THE IMPACT OF AI ON BUSINESS PERFORMANCE IN INDIA FROM THE EMPLOYEES’ PERSPECTIVE</h2>

<div class="wp-block-rank-math-toc-block" id="rank-math-toc"><h2>Table of Contents</h2><nav><ol><li><a href="#abstract">Abstract</a></li><li><a href="#1-introduction">1. Introduction </a><ol><li><a href="#1-1-background">1.1 Background</a></li><li><a href="#1-2-importance">1.2 Importance</a></li><li><a href="#1-3-problem-statement">1.3 Problem Statement</a></li><li><a href="#1-4-research-questions">1.4 Research Questions</a></li><li><a href="#1-5-aim-and-objectives">1.5 Aim and Objectives</a></li><li><a href="#1-6-significance-of-the-study">1.6 Significance of the Study </a></li></ol></li><li><a href="#2-literature-review">2. Literature Review</a><ol><li><a href="#2-1-global-studies-on-a-is-impact-on-business-performance-iv-artificial-intelligence-dv-business-performance">2.1 Global Studies on AI’s Impact on Business Performance (IV: Artificial Intelligence; DV: Business Performance)</a></li><li><a href="#2-2-indian-specific-studies-on-a-is-impact-on-business-performance">2.2 Indian-specific Studies on AI’s Impact on Business Performance</a></li><li><a href="#2-3-employee-perspective">2.3 Employee Perspective</a></li><li><a href="#2-4-gaps-and-contributions">2.4 Gaps and Contributions</a></li><li><a href="#2-5-theoretical-framework">2.5 Theoretical Framework </a></li></ol></li><li><a href="#3-research-methodology">3. Research Methodology </a><ol><li><a href="#3-1-research-design">3.1 Research Design</a></li><li><a href="#3-2-data-sources">3.2 Data Sources</a></li><li><a href="#3-3-data-collection-and-analysis">3.3 Data Collection and Analysis</a></li><li><a href="#3-4-ethical-considerations">3.4 Ethical Considerations</a></li><li><a href="#3-5-limitations">3.5 Limitations</a></li></ol></li><li><a href="#reference-list">Reference List</a></li></ol></nav></div>

<h3 class="wp-block-heading" id="abstract">Abstract</h3>
This research proposal aims to analyze the effect of AI on business performance from the employees’ end in Indian organizations. AI, the independent variable is made up of machine learning, natural language processing, robotics, and neural networks. The dependent variable business performance is captured by factors such as; productivity efficiency and over organizational performance.
The objectives of this study are threefold: in order to understand the impressions of the personnel concerning the effects of AI on performance, to establish the dependencies of different forms of AI on the willingness of the employees to adopt AI, and to assess the factors influencing either the acceptance or rejection of the application of artificial intelligence. Sources of data for this research are secondary quantitative data such as annual reports, insider studies, and employee questionnaires of four leading Indian companies namely HCL, Tata Technologies, Wipro and Infosys for the last four years.
In fact, the research design will be conclusive, and in the case study, the researcher will be using descriptive statistics, regression analysis, and correlation analysis with the help of tools of Microsoft Excel and SPSS to analyze data. Expected outcomes include: These include understanding of the various perceptions employees have on the impact of AI in business and map the key perceptions along with key drivers for positive and negative perceptions.

<h3 class="wp-block-heading" id="1-introduction">1. Introduction </h3>
<h4 class="wp-block-heading" id="1-1-background">1.1 Background</h4>
Artificial Intelligence (AI) is now an integral part of contemporary technologies and development, implementing itself into different areas of business all over the globe. The AI market size in India has been growing and got up to 4.1 billion U.S. dollars, with machine learning being the largest component at 2.7 billion dollars.

<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="820" height="490" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image1.png" alt="India’s artificial intelligence market (2023)" class="wp-image-16947" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image1.png 820w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image1-300x179.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image1-768x459.png 768w" sizes="(max-width: 820px) 100vw, 820px" /></figure>
Figure 1.1: India’s Artificial Intelligence Market (2023)
(Source: Statista, 2024)
As per Jaiswal et al. (2023), Such a massive increase proves AI as a strategic agent of efficiency by optimizing and streamlining business processes, making it a vital element of Industry 4.0. Hence, as organizations integrate AI technologies in their operations, the IT industry in India that employs a large chunk of the global <a href="https://www.researchgate.net/publication/351700523_Impact_of_Artificial_Intelligence_on_Employees_working_in_Industry_40_Led_Organizations#:~:text=Findings%2D%20The%20findings%20establish%20prominent,brewing%20in%20the%20employee%20psyche." data-type="link" data-id="https://www.researchgate.net/publication/351700523_Impact_of_Artificial_Intelligence_on_Employees_working_in_Industry_40_Led_Organizations#:~:text=Findings%2D%20The%20findings%20establish%20prominent,brewing%20in%20the%20employee%20psyche." target="_blank" rel="noopener">IT</a> workforce will continue to grow. India started with ‘Tata Consultancy Services’ in the context of IT in 1967 and currently plays a key role in IT services, consulting, and outsourcing for more than 19% of the total global IT spending by 2021. This has placed India as a key player within the IT outsourcing services all while nurturing AI and IoT through governmental support and foreign investment. AI technologies feature multiple domains such as machine learning, robotics, artificial neural networks, and Natural Language Processing (NLP). Machine learning AI is the largest branch of AI and involves the use of software that helps analyze data and use the data obtained from the analysis to predict other data or use it to apply the knowledge that it has gained from the other data (Fu et al., 2023). Robotics, another broad major, deals with designing and programming robots for various purposes like self-driving cars.

<h4 class="wp-block-heading" id="1-2-importance">1.2 Importance</h4>
For several reasons, it is imperative to learn about the effects of AI on business performance from the employees. First of all, it is important to mention that employees are the primary users and champions of AI solutions within enterprises. Quite evidently, their experiences, perceptions, and attitudes bear the brunt in the success or failure of AI integration. More specifically, the growing presence of AI in the Indian business environment, together with technology and culture, renders such insights valuable (Malik et al. 2023). Some of the top Indian organizations involved in implementing AI are Tata Technologies, Infosys, Wipro, and HCL are the organizations are pioneers in AI implementation and setting standards for the application of new innovation to business operations. For instance, Tata Technologies has been exploring AI to improve product development and engineering services which has changed the dynamics of most of its workforce and business. Infosys, yet another tech MNC’s, also incorporates the use of AI to enhance customer experiences as well as operations, which ensures that employees work in conditions that are dynamic and require the integration of optimum innovative technologies frequently. The implementation of HOLMES by Wipro to encode routine tasks is an example of how the development of AI can impact conventional business activities, which demand changes in employment skills and intelligence (Thewealthmosaic, 2024).
Secondly, knowledge from employee studies offers insights into the prospects and issues of AI implementation in the workplace. Such findings can help organizations design effective plans to deploy AI in a way that meets the expectations of its users and that would ultimately improve the organizational performance (Chen et al., 2021). For example, Infosys has recently established training courses to prepare its workforce for AI, as it understands that this is an essential factor for leveraging AI. Likewise, the corporate strategy of Wipro to reskill its employees underlines that organizational AI management needs to consider the existing and potential abilities of employees.

<h4 class="wp-block-heading" id="1-3-problem-statement">1.3 Problem Statement</h4>
Amidst the growing trend of scholars focusing on the driver of AI for business performance, there are apparently few investigations relating to the employees’ experience of AI, especially in the Indian context. Less attention has been paid to the human factor when adopting AI despite the fact that most AI projects revolve around it (Boustani, 2022). This research will try and fill this gap by offering an overall view of how employees have embraced AI and what they think it has done to business performance in India.

<h4 class="wp-block-heading" id="1-4-research-questions">1.4 Research Questions</h4>
<ul class="wp-block-list">
<li>What are the perceptions of employees in India regarding the impact of AI on business performance?</li>
<li>How do different AI technologies (e.g., machine learning, NLP, robotics) influence employees’ attitudes toward AI adoption in the workplace?</li>
<li>What are the key factors that affect employees’ acceptance or resistance to AI integration in Indian businesses?</li>
</ul>

<h4 class="wp-block-heading" id="1-5-aim-and-objectives">1.5 Aim and Objectives</h4>

Aim
The aim of this research is to analyze the impact of AI on business performance in India from the employees’ perspective using secondary data sources. 
Objectives
<ul class="wp-block-list">
<li>To analyze employees’ perceptions of AI’s impact on business performance in India.</li>
<li>To identify the influence of various AI technologies on employees’ attitudes towards AI adoption.</li>
<li>To evaluate the key factors that affect employees’ acceptance or resistance to AI integration in Indian businesses.</li>
</ul>

<h4 class="wp-block-heading" id="1-6-significance-of-the-study">1.6 Significance of the Study </h4>
This study will be useful in enhancing the existing academic knowledge through filling a gap that has not been covered when employees view the effect of AI on business performance. The literature review has also elicited the absence of scholarship that addresses how employees make sense of AI adoption in their workplace, or the human angle of AI technology (Fu et al. 2023). The research will contribute a part of the broad knowledge by presenting data derived from employees’ survey of their attitudes towards AI, perceiving benefits, and risks and their influence on organizational performance. For companies, the insights into how their employees perceive and interact with AI increases the potential for designing better approach for the integration of AI in organizations. Thus, in aggregate with the needs and expectations of employees, AI can improve job satisfaction and delivery quality, and, in consequence, business performance (Basri, 2020).

<h3 class="wp-block-heading" id="2-literature-review">2. Literature Review</h3>
<h4 class="wp-block-heading" id="2-1-global-studies-on-a-is-impact-on-business-performance-iv-artificial-intelligence-dv-business-performance">2.1 Global Studies on AI’s Impact on Business Performance (IV: Artificial Intelligence; DV: Business Performance)</h4>
2.1.1 Overview of AI Technologies and Business Applications
AI can be defined as a complex science and technology domain including machine learning, NLP, robotics, and neural networks. AI is based on algorithms that are capable of learning from data and making forecasts. NLP is an interdisciplinary subfield that deals with the interaction between computers and human language, with a view to processing natural languages. According to Abrokwah-Larbi, and Awuku-Larbi (2024), Robotics is defined as the creation, establishment, and utilization of robots while neural networks are computing systems modeled after the biological neural networks that make up the brains of animals. In general, the usage of artificial intelligence has enhanced business processes all across the globe. According to Basri (2020), Predictive analytics is the use of artificial intelligence to forecast the future using past event data to facilitate strategic decision-making.

2.1.2 Key Findings from Global Research
It appears from studies that AI has a deep effect on business outcomes. AI improves the use of automation technology as companies avoid the compromise of quality as they expand their operations. These insights help boost productivity because AI can predict exactly where and how resources and operations should be devoted to minimizing inefficiency. Innovation is another important advantage, as AI contributes to the growth of new solutions and products, which provide competitive advantages on the market. AI success stories from great multinational companies prove the importance of using AI (Chatterjee et al. 2020).

<h4 class="wp-block-heading" id="2-2-indian-specific-studies-on-a-is-impact-on-business-performance">2.2 Indian-specific Studies on AI’s Impact on Business Performance</h4>
According to Bhardwaj et al. (2020), the use and implementation of AI solutions have been growing steadily in India in the recent past. The Indian government has launched several schemes and policies for the AI adoption because it believes that AI has the potential to foster innovation and economic growth in the country. For example, with the Indian National AI Strategy, India intends to become one of the leaders by developing AI research and development, encouraging AI education, and AI venture.

2.2.1 Case Studies of AI Implementation in Indian Companies

Tata Technologies
At Tata Technologies they use artificial intelligence in product development and in engineering services. With AI being incorporated in the design and production line, it has made it possible for the company to create new products and execute its business at optimum levels (Rana et al., 2022).
Infosys
AI is utilized at Infosys to enhance the value proposition, as well as customer satisfaction and business processes. The use of artificial intelligence in the company’s products involves result interpretation for improving the relationship with customers and increasing consumer loyalty. 
Wipro
In the case of Wipro, an example of how organizations have applied AI is through HOLMES – a platform that is aimed at automating repetitive tasks. HOLMES uses machine learning and NLP to integrate and streamline tasks, for example, data input, customer service, compliance oversight, and more (Budhwar et al. 2022).
HCL
The DRYiCE suite that is offered by HCL is able to use Artificial intelligence to automate the business processes. With the use of AI and Robotics, DRYiCE optimizes the amount of work that goes into tasks like IT operation, service management, and business operations thereby lowering costs and improving service quality. 

<h4 class="wp-block-heading" id="2-3-employee-perspective">2.3 Employee Perspective</h4>
2.3.1 General Attitudes and Perceptions
Cross-cultural research shows that employees hold different attitudes toward AI. Some of the employees have positive attitudes towards AI and recognize the benefits it brings like Working smart, reducing Working load, and enhancing efficiency among others while some have negative attitude towards AI like the fact that AI will take over our jobs and the need to learn new skills among others. Clearly, the changes, that AI has brought to job content, employee satisfaction, and skills needed, are quite profound, as people have to adjust to new technological conditions (Soni et al., 2020).

2.3.2 Case Studies and Surveys
Examples of surveys and case studies from companies, including IBM and Google, increase awareness of employee concerns and emphasize that addressing them and facilitating AI acceptance are critical approaches for businesses. These firms have introduced talent development plans to prepare employees to engage with the emerging Artificial Intelligence systems. These companies have enhanced employee engagement and effectiveness by working with them to adopt AI properly and responding to their concerns (Dwivedi et al. 2021).

2.3.3 Indian-specific Studies on Employee Attitudes Towards AI

Employee Perceptions in Indian Companies
Research conducted in India towards the acceptance of AI shows that employees acknowledge the advantages but have issues with the usage of these technologies. Research studies indicate that employees embrace the role that AI could play in improving working output and productivity but worry about displacement and requirements for constant skills updates.
Case Studies of Employee Experiences in Indian Companies
Tata Technologies
Tata Technologies company has encouraged and instituted training and development programs to enhance the use of artificial intelligence. These programs are intended to provide the employees with competencies that would enable them to handle AI technologies within workplaces to ensure high levels of productivity and satisfaction. According to Laxmi and Leela. (2023), by implementing a CPL strategy, Tata Technologies makes a point of ensuring that its human capital is always set to meet the market competition.
Infosys
Infosys has implemented several training programs that can assist the workers in AI integration into various processes. Such programs include the training in the field of artificial intelligence technologies, conducts workshops and certification. Thus, with regard to Infosys, investments in staff development are made with the ultimate goal of offering proficiency in AI to enhance business outcomes.
Wipro
Wipro continues to organize training activities aimed at bringing employees up to speed on the incorporation of artificial intelligence in the workplace. The company provides continuing education in artificial intelligence and other technologies, thus enabling enhance workforce competence to fit new requirements of their positions. 
HCL
HCL has promised to address the issues employees may have with AI by taking certain steps to ensure easy implementation. The company also offers resources that are used to train and educate its employees on how to work with AI technologies and this is done frequently (Sharma and Saxena, 2024). In this way, HCL decided to address these concerns of employees and customers to establish a desired work culture and optimize organizational functioning.

<h4 class="wp-block-heading" id="2-4-gaps-and-contributions">2.4 Gaps and Contributions</h4>
2.4.1 Identifying Gaps in the Current Literature
However, as more research is conducted on the topic of AI in the workplace, there is still a significant absence of studies on the employees’ side of things when it comes to AI adoption in the Indian context. Quite a number of analyses focus on technological and economic factors but there is little attention given to human factors. 

2.4.2 Contributions of This Study
As a result, this study intends to assess the degree of employees’ awareness concerning the effects of AI on organizational performance in Indian organizations. By examining the phenomenon from the employees’ perspective, the study will complement existing literature in the following ways. This research, relying on secondary data, will provide an extensive perspective on how AI influences business outcomes from the employees’ viewpoint. 

<h4 class="wp-block-heading" id="2-5-theoretical-framework">2.5 Theoretical Framework </h4>
2.5.1 Technology Acceptance Model (TAM)
The most frequently used model that addresses how users adopt and integrate technology is called the Technology Acceptance Model. TAM posits that two main factors determine technology acceptance: One is perceived usefulness and the other is perceived ease of use.

<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="702" height="278" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2.jpeg" alt="Technology Acceptance Model" class="wp-image-16948" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2.jpeg 702w, https://onlineassignmenthelp.org/wp-content/uploads/2024/11/image2-300x119.jpeg 300w" sizes="(max-width: 702px) 100vw, 702px" /></figure>
Figure 4.1.1: Technology Acceptance Model
(Source: Open.ncl.ac.uk. 2024)
In other words, perceived usefulness is the extent to which the user views that the use of a particular system will improve their performance on the job while perceived ease of use is the extent to which the user perceives that the use of the system is trouble-free (Kamal et al. 2020). TAM can further assist in understanding how AI is perceived in business particularly by employees due to the perceived usefulness and ease of use.
TAM will be employed to analyze employees’ reactions toward the implementation of AI. Thus, based on the perceived usefulness and ease of use of AI technologies among employees, this study can determine the factors that impede or promote acceptance and resistance to such technologies. Understanding these factors will assist businesses in aligning their AI implementation plans to counter these issues that inhibit its proper integration and improve overall worker satisfaction at the workplace. For example, if the study shows that employees have a positive attitude toward AI but reported it as costly to use, then organizations may develop strategies to enhance the training processes and develop effective interfaces.

2.5.2 Change Management Theory
This paper focuses on Change Management Theory, especially Kurt Lewin’s model, as a key approach to helping organizations respond to the need to manage change processes and how to incorporate new technologies such as AI into organizations. Lewin’s model includes three stages: These can be categorized into the three stages which include unfreezing, changing and refreezing. Unfreezing is about readjusting the attitude of the organization and making it ready for change, changing is the act of installing the new technology, and refreezing is the action that makes the change permanent and institutionalized within the organization (Armstrong 2019).
In the case of applying Change Management Theory to explain how organizations can support their employees in AI adoption, the following understandings will be considered. Finally, the research will identify the practices used by companies such as HCL, Tata Technologies, Wipro, Infosys and its subsidiaries, HCL Technologies, Tech Mahindra, Cognizant Technology Solutions, Capgemini, IBM, Oracle, SAP, Deloitte Consulting, Accenture, Ernst & Young (EY), KPMG, PwC (PricewaterhouseCoopers), Atos, Fujitsu, NTT Data, CGI Group, DXC Technology, Mindtree, L&T Infotech, Virtusa, Hexaware Technologies, Syntel (now part of Atos), Zensar Technologies, Polaris Consulting & Services, Mphasis, Nagarro, SoftServe, Itron, Appirio, and Unisys in the three-stage process of unfreezing, change and refreezing. These findings will serve to give an understanding of what measures can be taken with the aim of preventing resistance and promoting change acceptance.


<h3 class="wp-block-heading" id="3-research-methodology">3. Research Methodology </h3>
<h4 class="wp-block-heading" id="3-1-research-design">3.1 Research Design</h4>
The study has a conclusive type of research design that is appropriate when the study is aiming at answering research questions and testing hypotheses. This design is suitable for this research, as it seeks to conclusively determine the effects of Artificial Intelligence on business outcomes from the employee lens in India (Research-methodology.net, 2024). The research can use secondary quantitative data will provide an interpretive analysis of extensive data sets to make unequivocal conclusions regarding the AI technologies and their impact on business results and employees’ attitudes.

<h4 class="wp-block-heading" id="3-2-data-sources">3.2 Data Sources</h4>
The research shall employ secondary data acquired from four leading Indian enterprises, including HCL, Tata Technologies, Wipro, Infosys and its subsidiaries, HCL Technologies, Tech Mahindra, Cognizant Technology Solutions, Capgemini, IBM, Oracle, SAP, Deloitte Consulting, Accenture, Ernst & Young (EY), KPMG, PwC (PricewaterhouseCoopers), Atos, Fujitsu, NTT Data, CGI Group, DXC Technology, Mindtree, L&T Infotech, Virtusa, Hexaware Technologies, Syntel (now part of Atos), Zensar Technologies, Polaris Consulting & Services, Mphasis, Nagarro, SoftServe, Itron, Appirio, and Unisys over the last four years. They have been implementing AI in their business operations and therefore possess vast information regarding the performance of AI and the attitudes of employees towards AI. The secondary data will encompass annual returns, internal articles that dissect the effects of AI, <a href="https://www.snowflake.com/trending/impact-artificial-intelligence-business/" data-type="link" data-id="https://www.snowflake.com/trending/impact-artificial-intelligence-business/" target="_blank" rel="noopener">employee satisfaction</a> questionnaires, and organizational performance figures after AI integration.

<h4 class="wp-block-heading" id="3-3-data-collection-and-analysis">3.3 Data Collection and Analysis</h4>
Under data collection, it will be necessary to compile relevant quantitative data for the selected firms. Measures will be confined to objective performance indices that have an impact on business outcomes (Productivity rates, operational efficiency, and innovation) and self-reporting and organizational commitment data (Job satisfaction, perceived job security, perceived attitudes towards AI technology). Descriptive statistics will be used to present the findings about sampled employee data in terms of measures of central tendency, variability, and demographics. The correlation analysis between AI deployment and performance indicators will be conducted using the regression analysis method which will reveal strength and direction of the relationships. Correlation analysis will be employed with the aim of establishing the nature and strength of various relationship patterns between different variables associated with AI and employee outcomes based on different context of companies Data handling and analysis will be conducted using statistical tools, particularly Microsoft Excel. Excel will be used to collect data and complete or start an analysis of data.

<h4 class="wp-block-heading" id="3-4-ethical-considerations">3.4 Ethical Considerations</h4>
This research will pay high ethical standards especially while dealing with the secondary data. Despite the data being secondary and accessible to the public, sensitive consideration will need to be taken to ensure that all data used is disguised and summarized in a way that will not breach the Data Protection Act.

<h4 class="wp-block-heading" id="3-5-limitations">3.5 Limitations</h4>
However, it is essential to realize that this research has some limitations which include the following. First, the use of secondary source data restrains the researcher from having full control over the data quality and details of the collection methods initially used by the firms. The data might not be comprehensive and roll out all the aspects of employee insights, or it might be laden with bias from the data collection of the source material.


<h3 class="wp-block-heading" id="reference-list">Reference List</h3>
Abrokwah-Larbi, K. and Awuku-Larbi, Y., 2024. The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy. Journal of Entrepreneurship in Emerging Economies, 16(4), pp.1090-1117.
Aimagazine.com. 2021 The impact of AI on employees’ professional lives Available at https://aimagazine.com/ai-strategy/impact-ai-employees-professional-lives [Accessed on 17 July, 2024]
Basri, W., 2020. Examining the impact of artificial intelligence (AI)-assisted social media marketing on the performance of small and medium enterprises: toward effective business management in the Saudi Arabian context. International Journal of Computational Intelligence Systems, 13(1), pp.142-152.
Bhardwaj, G., Singh, S.V. and Kumar, V., 2020, January. An empirical study of artificial intelligence and its impact on human resource functions. In 2020 International Conference on Computation, Automation and Knowledge Management (ICCAKM) (pp. 47-51). IEEE.
Boustani, N.M., 2022. Artificial intelligence impact on banks clients and employees in an Asian developing country. Journal of Asia Business Studies, 16(2), pp.267-278.
Budhwar, P., Malik, A., De Silva, M.T. and Thevisuthan, P., 2022. Artificial intelligence–challenges and opportunities for international HRM: a review and research agenda. The InTernaTIonal Journal of human resource managemenT, 33(6), pp.1065-1097.
Chatterjee, S., Nguyen, B., Ghosh, S.K., Bhattacharjee, K.K. and Chaudhuri, S., 2020. Adoption of artificial intelligence integrated CRM system: an empirical study of Indian organizations. The Bottom Line, 33(4), pp.359-375.
Chen, D., Esperança, J.P. and Wang, S., 2022. The impact of artificial intelligence on firm performance: an application of the resource-based view to e-commerce firms. Frontiers in Psychology, 13, p.884830.
Dwivedi, Y.K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Y., Dwivedi, R., Edwards, J., Eirug, A. and Galanos, V., 2021. Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International journal of information management, 57, p.101994.
Fu, F., Zha, W. and Zhou, Q., 2023. The impact of enterprise digital capability on employee sustainable performance: From the perspective of employee learning. Sustainability, 15(17), p.12897.
https://www.statista.com/statistics/1298932/india-ai-market-size-by-industry/ [Accessed on 17 July, 2024]
Jaiswal, A., Arun, C.J. and Varma, A., 2023. Rebooting employees: Upskilling for artificial intelligence in multinational corporations. In Artificial Intelligence and International HRM (pp. 114-143). Routledge.
Kamal, S.A., Shafiq, M. and Kakria, P., 2020. Investigating acceptance of telemedicine services through an extended technology acceptance model (TAM). Technology in Society, 60, p.101212.
Laxmi M and Dr. Leela M H. (2023). A Study on Impact of Artificial Intelligence on Employee’s Performance. European Economic Letters (EEL), 13(4)
Malik, A., Budhwar, P., Mohan, H. and NR, S., 2023. Employee experience–the missing link for engaging employees: Insights from an MNE’s AI‐based HR ecosystem. Human Resource Management, 62(1), pp.97-115.
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Panenkov, A., Lukmanova, I., Kuzovleva, I. and Bredikhin, V., 2021. Methodology of the theory of change management in the implementation of digital transformation of construction: problems and prospects. In E3S web of conferences (Vol. 244, p. 05005). EDP Sciences.
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Rana, N.P., Chatterjee, S., Dwivedi, Y.K. and Akter, S., 2022. Understanding dark side of artificial intelligence (AI) integrated business analytics: assessing firm’s operational inefficiency and competitiveness. European Journal of Information Systems, 31(3), pp.364-387.
Rana, N.P., Chatterjee, S., Dwivedi, Y.K. and Akter, S., 2022. Understanding dark side of artificial intelligence (AI) integrated business analytics: assessing firm’s operational inefficiency and competitiveness. European Journal of Information Systems, 31(3), pp.364-387.
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Sharma, S. and Saxena, P., 2024. Role of Emotional and Artificial Intelligence in Employee Performance: A Perspective from the Indian Service Industry. Abhigyan, 42(1), pp.43-56.
Soni, N., Sharma, E.K., Singh, N. and Kapoor, A., 2020. Artificial intelligence in business: from research and innovation to market deployment. Procedia Computer Science, 167, pp.2200-2210.
Statista.com 2024 Size of artificial intelligence market in India in 2023, by sector Available at:
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<title>Medical Dissertation: PROMPT Course for Safer Maternity Practices</title>
<link>https://onlineassignmenthelp.org/medical-dissertation-prompt-course/</link>
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<pubDate>Tue, 22 Oct 2024 08:35:18 +0000</pubDate>
<category><![CDATA[Nursing & Healthcare]]></category>
<category><![CDATA[HEALTHCARE DISSERTATION]]></category>
<category><![CDATA[Maternity Care Improvement]]></category>
<category><![CDATA[MEDICAL DISSERTATION]]></category>
<category><![CDATA[Medical Dissertation Sample]]></category>
<category><![CDATA[PROMPT COURSE]]></category>
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<description><![CDATA[This is a sample medical dissertation focusing on the PROMPT course as a tool for improving maternity care and patient safety. This healthcare dissertation sample explores how the PROMPT course enhances teamwork, communication, and clinical outcomes in obstetric emergencies. This will also help us understand safer maternity practices. Hire us for your Assignment Help Online. Contact]]></description>
<content:encoded><![CDATA[
This is a sample medical dissertation focusing on the PROMPT course as a tool for improving maternity care and patient safety. This healthcare dissertation sample explores how the PROMPT course enhances teamwork, communication, and clinical outcomes in obstetric emergencies. This will also help us understand safer maternity practices.

<h5 class="wp-block-heading" id="hire-us-for-your-assignment-help-online-contact-us-now">Hire us for your Assignment Help Online. <a href="https://onlineassignmenthelp.org/contact-us/">Contact us now!</a> </h5>

<h2 class="wp-block-heading" id="medical-dissertation-sample">Medical Dissertation Sample</h2>
<h2 class="wp-block-heading" id="the-prompt-course-enhancing-maternity-care-through-team-based-training">The PROMPT Course: Enhancing Maternity Care Through Team-Based Training</h2>


<div class="wp-block-rank-math-toc-block" id="rank-math-toc"><h2>Table of Contents</h2><nav><ol><li><a href="#medical-dissertation-sample">Medical Dissertation Sample</a></li><li><a href="#the-prompt-course-enhancing-maternity-care-through-team-based-training">The PROMPT Course: Enhancing Maternity Care Through Team-Based Training</a><ol><li><a href="#introduction">Introduction</a><ol><li><a href="#challenging-dilemma">Challenging Dilemma:</a></li></ol></li><li><a href="#aim-and-objectives">Aim and objectives: </a><ol><li><a href="#aim">Aim:</a></li><li><a href="#objectives">Objectives:</a></li><li><a href="#research-questions">Research Questions:</a></li></ol></li><li><a href="#literature-review">Literature Review</a><ol><li><a href="#introduction-1">Introduction </a></li><li><a href="#basic-steps-of-prompt-training">
Basic Steps of PROMPT Training:</a></li><li><a href="#the-development-and-evolution-of-prompt"> The Development and Evolution of PROMPT</a></li><li><a href="#effectiveness-of-prompt-in-improving-clinical-outcomes">Effectiveness of PROMPT in Improving Clinical Outcomes</a></li><li><a href="#challenges-in-implementing-prompt-in-resource-limited-settings">Challenges in Implementing PROMPT in Resource-Limited Settings</a></li><li><a href="#evaluation-of-promp-ts-long-term-impact">Evaluation of PROMPT’s Long-Term Impact </a></li><li><a href="#conclusion">Conclusion</a></li></ol></li><li><a href="#methodology"> Methodology</a><ol><li><a href="#research-design">Research Design</a></li><li><a href="#participants"> Participants:</a></li><li><a href="#data-collection">Data Collection</a></li><li><a href="#recruitment-process"> Recruitment Process </a></li><li><a href="#interview-procedure"> Interview Procedure </a></li></ol></li><li><a href="#data-analysis">Data Analysis</a><ol><li><a href="#ethical-considerations">Ethical Considerations </a></li></ol></li><li><a href="#thematic-analysis"> Thematic Analysis </a></li><li><a href="#5-challenges-and-limitations">5. Challenges and Limitations</a></li><li><a href="#6-feedback-and-course-improvement">6. Feedback and Course Improvement</a></li><li><a href="#7-impact-on-clinical-practice">7. Impact on Clinical Practice</a></li><li><a href="#8-interprofessional-relationships">8. Interprofessional Relationships</a></li><li><a href="#9-quality-improvement">9. Quality Improvement</a></li><li><a href="#10-role-and-responsibilities">10. Role and Responsibilities</a></li><li><a href="#11-experience-with-the-prompt-course">11. Experience with the PROMPT Course</a></li><li><a href="#12-suggestions-for-improvement">12. Suggestions for Improvement</a></li><li><a href="#conclusion-2">Conclusion </a></li><li><a href="#discussion-and-conclusion">Discussion and Conclusion</a><ol><li><a href="#conclusion-3">Conclusion:</a></li></ol></li><li><a href="#appendix">APPENDIX.</a></li><li><a href="#check-other-sample-work">Check other Sample Work:</a></li></ol></li></ol></nav></div>


<h3 class="wp-block-heading" id="introduction">Introduction</h3>
An important component of facility-based services is concerned with mother and neonatal health, however, facilities’ capacity to respond to obstetric emergencies is a challenge. WHO indicates that several complications that affect women during pregnancy and childbirth or newborns could be prevented if the women sought proper care and if they were attended to appropriately; statistic reveals that about 295000 women die in labor globally and 99% of these deaths could be prevented through prompt of appropriate intervention during pregnancy and childbirth. To reduce the maternal mortality ratio from 2010 to the vision set at 2025 to half, there is the need to deal with system causes as seen in the Ockenden Report and the EMBRACE 2023 document. All these reports highlight some of the defects in maternity services such as those of the Shrewsbury and Telford Hospital NHS Trust where poor practices resulted in more than 200 babies dying. However, the mortality rate of the mother has risen by 15 % (RR 1. 15, 95 % CI 0. 96-1. 38)
The PROMPT course that is discussed in the research is an acknowledged training course for enhancing the outcomes of obstetric emergencies. Originally designed and implemented in answer to the call for improvements in the management of obstetric emergencies, PROMPT is a form of an evidence-based, and simulation-based training intervention aimed at improving clinical practice in the maternity care setting. PROMPT was originally comprised of maternal midwifery and obstetric emergencies and was later modified in 2017 to include anesthetic emergencies after it was realized that anesthetists do play a very significant and central role in the management of these emergencies. The course is set out to promote the optimization of teamwork, fine-tune clinical skills, and develop the speed of dealing with maternal emergencies in general with the expectation to improve patient outcomes and the quality of overall service provision as its core objectives.
As portrayed in the literature, <a href="https://www.promptmaternity.org/news/what-is-prompt-what-does-prompt-training-involve-new-training-video" data-type="link" data-id="https://www.promptmaternity.org/news/what-is-prompt-what-does-prompt-training-involve-new-training-video" target="_blank" rel="noopener">PROMPT</a> is effective in enhancing the maternal and neonatal consequences. Research carried out on the effectiveness of patient safety of the PROMPT program showed that application effectively decreased occurrences of postpartum hemorrhage and neonatal asphyxiation. In addition, Miller et al. suggested that PROMPT training had a positive effect on adhering to clinical protocols, and the instances of SMM were decreased in several facilities. Intensive emphasis was made on interdisciplinary staff cooperation, communication, and decision-making processes that constitute the key factors that determined the effectiveness of the training and interactions in the management of obstetric emergencies as identified by Walker et al. The fact that PROMPT involves the imitation of real-life clinical environment entails teamwork among obstetricians, midwives, anesthetists, and pediatricians in a manner that also improves patient outcomes
This is important given that this study can also add, to the existing body of knowledge on the effectiveness of the PROMPT courses and thus contribute to the improvement of maternal and neonatal health. This change can be brought about by enhancing the competencies and perceived self-efficacy of the maternity care teams, which is the purpose of PROMPT in reducing adverse outcomes in obstetric emergencies. The views of other studies, including Draycott et al and Miller et al have also supported the viability of using PROMPT in increasing managerial competency in Maternal and Neonatal mortality. This research aims at extending the existing literature and effort for enhancing the quality of Maternity Care and supporting global health targets for maternal and newborn health.
<h4 class="wp-block-heading" id="challenging-dilemma">Challenging Dilemma:</h4>
There are still high incidences of morbidity and mortality among mothers and their neonates, especially due to complications that can be averted during childbirth. Even though most developed countries have improved their technology and practices in the management of childbirth, many healthcare facilities still fail to handle obstetric emergencies well mainly because practitioners receive little training and interdisciplinary collaboration1. The lack of better training is crucial, especially in training the multi-professional teams to handle obstetric emergencies effectively and expeditiously6. <a href="https://www.promptmaternity.org/" data-type="link" data-id="https://www.promptmaternity.org/" target="_blank" rel="noopener">Practical Obstetric Multi-Professional Training (PROMPT)</a> has been developed as a solution to these problems by offering simulation-based, evidence-based training for enhancing communication, teamwork, and decision-making in the maternity field.

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<h3 class="wp-block-heading" id="aim-and-objectives">Aim and objectives: </h3>
<h4 class="wp-block-heading" id="aim">Aim:</h4>
The proposed study will seek to look at the extent to which PROMPT courses facilitate the enhancement of maternity services by analyzing their success in altering clinical results as well as professional skills in handling obstetrics emergencies. In particular, it aims to investigate possible improvements to patient safety as a result of this training and other determinants of PROMPT implementation across different organizations. The data will be collected through the interview of the healthcare professionals who have completed the PROMPT training and therefore the assessment of the advantages as well as the difficulties of the program.
<h4 class="wp-block-heading" id="objectives">Objectives:</h4>
<ul class="wp-block-list">
<li>To measure the usefulness of PROMPT courses as a quality improvement intervention in the provision of obstetric care, focusing on their impact on maternal and neonatal health.</li>
<li>Examine the success of the PROMPT training in enhancing the communication ability of obstetric teams, comprising anesthetists, and the change in management of obstetric emergencies.</li>
<li>To evaluate the integration of PROMPT training into existing maternity services, assessing its impact on service delivery and identifying opportunities for consistent implementation across various healthcare settings.</li>
</ul>
<h4 class="wp-block-heading" id="research-questions">Research Questions:</h4>
<ul class="wp-block-list">
<li>What are the effects of the PROMPT training program on working relations and communication between anesthetists and other members of medical teams during obstetric complications and how does it influence the results? </li>
<li>How does a multi-professional team training program PROMPT affect the performance of obstetric emergency?</li>
<li>What challenges exist for participating organizations to undertake and complete PROMPT training and how can these be managed to ensure effective implementation and participation?</li>
</ul>

<h3 class="wp-block-heading" id="literature-review">Literature Review</h3>
<h4 class="wp-block-heading" id="introduction-1">Introduction </h4>
The PROMPT course is a multi-professional training that was developed to improve the outcomes of maternal care by improving the teamwork process during obstetric complications. As introduced in 2008 in the United Kingdom, the PROMPT course is designed to lower figures of maternal and neonatal mortality by protecting women’s lives with simulation-based training and practice of emergencies. 
PROMPT is a well-developed, multidisciplinary training of Obstetric Emergencies, which is quite helpful in enhancing the management of Obstetric cases. The training is in the format of morning lectures and afternoon role-play scenarios/simulations to prepare participants to deal with the most encountered obstetric emergencies. The course emerged because of concerns and imperfections of emergency obstetric care delivered, aimed to enhance the outcomes of childbirth for the mothers and the neonates4
<h4 class="wp-block-heading" id="basic-steps-of-prompt-training"> Basic Steps of PROMPT Training:</h4>
Introduction and Briefing: First, participants are informed of the general training goals and objectives by recently updated evidence-based lectures followed by simulations. In this phase, the proper setting of the emergency simulations is established as well as the assertion of the roles of communication as well as teamwork. 
Scenario-based Simulation: A low-fidelity scenario content is presented to the PROMPT participants as realistic obstetric emergencies are difficult to replicate for training purposes. It requires leadership competencies, mentoring competencies, clinical competencies, and non-clinical competencies as the participants are expected to handle the situation effectively. 
 Debriefing: Each simulation is followed by a debriefing which utilizes a specific debriefing model. This enables the participants to dwell on their presentations, and the positive and negative aspects of. It examines competencies of specific, as well as interpersonal and cognitive nature, including technical abilities, pressure and stress, and teamwork and communication during critical and high-stress events 10.
Feedback and Continuous Improvement: Course feedback is an important component of the course and has consistence feedback from instructors and peers. It helps to form the continuous loop to evaluate and enhance so that the participant gets a clear picture of strengths and weaknesses at the end of the training11
Implementation in Real-world Settings: The skills being taught in PROMPT shall be most effective when practiced clinically in the true sense. Such training aims at improving healthcare teams for increased patient safety, effective communication, teamwork, and leadership skills among the teams. 
<h4 class="wp-block-heading" id="the-development-and-evolution-of-prompt"> The Development and Evolution of PROMPT</h4>
PROMPT is known as Practical Obstetric Multi-Professional Training; it was designed due to existing deficiencies in the training of professionals who are involved in the management of obstetric emergencies. As per the study of Draycott et al.,2 PROMPT was designed as a result of perceived shortcomings in managing these emergencies, especially the poor management of real-life emergencies. The purpose of the course, which was an emergency simulation, was to give training in emergent situations without given risks, where the medical team could work on training and improving in simulated conditions.
PROMPT was first instituted in 2008 by a group of professionals under the leadership of Professor Tim Draycott of Southmead Hospital in Bristol in the United Kingdom of Great Britain and Northern Ireland. This was due to health complications such as high maternal and neonatal mortality rates which required an approach that focused on active, practical knowledge consumption. Describing the course as a combination of medical training and communication, teamwork, and leadership, the authors stressed the difference of this program from others in that the training seemed to be dominated by technical skills.
 Due to the feedback from the participants and stakeholders, PROMPT has also been developed to be more dynamic in its structure as well as having the ability to meet the current issues of an obstetric field. This continuous improvement has made PROMPT the training model of reference around the world and versatile irrespective of the economic and health status of any country.
<h4 class="wp-block-heading" id="effectiveness-of-prompt-in-improving-clinical-outcomes">Effectiveness of PROMPT in Improving Clinical Outcomes</h4>
Numerous researches prove the efficacy of PROMPT in enhancing clinical outcomes in the field of maternity. In an Australian hospital, Shoushtarian et al. highlight that there was some improvement regarding maternal and neonatal morbidity after using PROMPT. Similar to this study, Pritchard et al., also analyze that there are fewer occurrences of postpartum hemorrhage after completing PROMPT training. 
 The earlier developed PROMPT course has been attributed to a decrease in stillbirth as cited by Lewis et al., The authors point to this as better team coordination and the ability to make quick decisions that had been fostered by the course. Moreover, Kumar et al. noted that PROMPT has a benefit that enhances patient outcomes, the nurses’ competencies, assurance, and confidence in emergencies.
Outcome 1: Patient Safety
Ellis et al. had earlier reported the results of a formally designed randomized controlled trial of PROMPT training for the care of patients with eclampsia, a serious obstetric emergency. From this aspect, this improvement can be attributed to the fact that the course encourages group work and interprofessional work, as acknowledged by Freeth et al.11
Lucas et al. highlight the aspects of promotion and evaluation of training programs such as PROMPT to maintain safe practices for patients. As to this issue, the authors rely on the use of quality indicators for evaluating the impact of those interventions; this opinion is shared by Boulkedid et al.
Outcome 2: Staff Performance and Teamwork
The PROMPT course has increased the efficiency of the staff and interprofessional collaboration in maternity services. Crofts et al.10 acknowledge that simulation training emphasizes the communication and teamwork of the healthcare personnel. This is in agreement with Siassakos et al., where components for effective training were suggested because they incorporate aspects like simulated practical exercises and sessional reviews.
In another study by Lippke et al,  it was revealed that the communication intervention within the developed PROMPT model enhanced the relations of staff and minimized the hierarchy. This improvement in what transpires among the members of the team is critical when it comes to the effective delivery of services to the patients as well as the management of emergent situations.
Outcome 3: Patient Satisfaction
The level of satisfaction from clients/ patients is a significant measure of the quality of services, and the current study revealed that the PROMPT course had proposed some solutions that enhance this aspect of Maternity Services. Taylor et al. touch on the aspect of patients’ perceived satisfaction score, where patients have described contents of their satisfaction scores as having had much-improved levels of satisfaction after undergoing the training offered by PROMPT. Patients who followed this course established that communication and safety during care had increased, which is my emphasis on patient care approaches.
Moreover, Knight et al. specify more lessons from the PROMPT course and emphasize that patients should be engaged in evaluation as well. Such a feedback loop guarantees that training programs are relevant as regards the patient needs and expectations thus improving the quality of Health care services.
<h4 class="wp-block-heading" id="challenges-in-implementing-prompt-in-resource-limited-settings">Challenges in Implementing PROMPT in Resource-Limited Settings</h4>
However, the strengths of using PROMPT are clear, and its execution in poor-resource environments has its dynamics. As stated by Althabe et al12, it is critical to understating that quality improvement needs to be cautiously approached to fit the needs of LMICs. In this regard, they claim that despite some of the criticism that has been associated with the use of PROMPT, it can be scaled to suit the different requirements of different healthcare settings and therefore make it more relevant.
<h4 class="wp-block-heading" id="evaluation-of-promp-ts-long-term-impact">Evaluation of PROMPT’s Long-Term Impact </h4>
Assessing the success of the intervention’s implementation on maternity services is important in considering the overall impact of PROMPT. Gebhardt and de Waard also stress the importance of long-term studies to determine the degree to which the application of PROMPT training influences practical results and patient safety. In this way, such evaluations can help identify the course’s contribution to maintaining quality improvement throughout the institution.
Koome performed a dissertation on the pattern of use of maternal health quality standards after training offered under PROMPT showing increased compliance with protocols and guidelines. This speaks to the course’s ability to promote the safety culture and best practices in the provision of maternity services.
<h4 class="wp-block-heading" id="conclusion">Conclusion</h4>
PROMPT has taken a positive and dynamic leap in terms of conformity as an ideal framework for the further improvement of the quality of maternity services on cross-sectional aspects ranging over clinical effectiveness, patient safety, staff efficiency, and patient satisfaction. Such applicability to different environments as well as incorporation of the new technologies make it even more useful and effective. Thus, the limitations persist as to the integration of PROMPT within the resource-limited settings; yet, the necessary approaches should be modified to address the existing barriers and enhance the utility of the framework.
Healthcare systems are developing nowadays, and thus, the PROMPT course remains a reliable guide to improving maternity care while including multi-professional education and learning. Future research should examine the follow-up results as well as the dissemination of the PROMPT program and pursue the question of identifying novel approaches for the implementation and further and more comprehensive internationalization of PROMPT, thus helping to improve the security and efficiency of the respective fields of activity on a global level.
<h3 class="wp-block-heading" id="methodology">  Methodology</h3>
<h4 class="wp-block-heading" id="research-design">Research Design</h4>
In the current study, the research design was qualitative in that it aimed at exploring and explaining the perceptions and apprehensions of the professionals who had undergone the PROMPT course. Qualitative research was only applicable in this study because it helped in presenting the many-faceted contexts in which the health care professionals worked. This study was fundamentally different from quantitative research that aspires to generate numbers and values concerning a given phenomenon or concept; this study sought to comprehend the participants’ experiences and interpretations of the phenomenon under investigation in their context.
Thematic analysis was chosen as the method for this study for several reasons, including it being practical, and flexible, as well as reliable and valid in defining, categorizing, and describing themes in qualitative data. Thematic analysis can be considered very appropriate for the present study because it facilitated the exploration of complexity and nuance inherent to the participants’ stories. This approach assisted in establishing the constructs that defined the PV and sources of change after the PROMPT course about maternity services’ improvement endeavors.
In this study, thematic analysis was used on the data obtained from the semi-structured interviews from the sample group as anesthetist consultants. This template for the interviews was intended to explore the participants’ perceptions and utilization of the PROMPT course, especially how it impacted their practice and patient care. Consequently, the research adopted a qualitative method of research and the study used thematic analysis to determine how the PROMPT course acted as a tool for improvement of the quality of maternity services, depicting the strengths and weaknesses of the course.
<h4 class="wp-block-heading" id="participants"> Participants:</h4>
The participants in this study were exclusively consultant anesthetists working in the maternity unit at King’s College Hospital. No obstetricians, pediatricians, or midwives were included in this study to avoid any hierarchy and differences in perspective based on specialty.
For participant recruitment, internal email invitations were sent only to the obstetric anesthetists by the departmental secretary. A diary was maintained to schedule these interviews; however, there was limited online response. All participants were happy to participate by asking verbally in response to an email sent. One consultant sent an email apology for not being able to participate being away on holidays. 
The criteria for inclusion in the study were straightforward: all consultant anesthetists who had attended the PROMPT course as participants or taught as trainers were considered, without a specific time duration being imposed on their participation.
<h4 class="wp-block-heading" id="data-collection">Data Collection</h4>
For this study, interviews were conducted with anesthetists who are practicing in the maternity unit of King’s College Hospital using semi-structured interviews. The questions of these interviews were designed to seek the participant’s perceptions of the PROMPT (Practical Obstetric Multi-Professional Training) course and its relevance as a quality improvement intervention in maternity services. 
<h4 class="wp-block-heading" id="recruitment-process"> Recruitment Process </h4>
 To have a variety of perspectives, a purposive sampling method was adopted to enroll the participants. The researcher sent the anesthetists an email invitation that sought to explain the purpose of the study, the procedures that would be involved, and whether the anesthetists were free to participate or not. This email also contained a participant information sheet as well as a consent form for those willing to participate. 
<h4 class="wp-block-heading" id="interview-procedure"> Interview Procedure </h4>
 Scheduling and Location: 
The interviews were conducted in person in the anesthesia office to maintain confidentiality and ensure ease of access. Nine interviews were conducted face to face, and three were held via Microsoft Teams due to the researcher’s change of circumstances.
 Duration: An interview took about 40 to 45 minutes to have a deeper discussion of the participants’ experiences and views, at the same time.
Topic Guide: The use of an interview schedule had open-ended structured questions that aimed at capturing an elaborate description of the participants’ experience of undertaking the PROMPT course. The guide encompassed general questions to encourage the participant to provide their views and additional questions that aimed at specific aspects of the topic. Key topics covered included: 
Interview Guide 
 The interview guide was established from the set of research questions and literature to the study. It included questions related to:
<ul class="wp-block-list">
<li>It aims to explore the overall participants’ experiences with the PROMPT course </li>
<li>The perceived benefits of the course </li>
<li>Issues experienced during and after the completion of the course </li>
<li>Applicability of the course for professional practice and patients’ lives </li>
<li>Recommendations for enhancing the course and its implementation into clinical norms </li>
</ul>
<h3 class="wp-block-heading" id="data-analysis">Data Analysis</h3>
Thus, thematic analysis concerning Braun and Clarke’s six-phase process was applied to the interview data. This method is useful in the structured identification, analysis, and documentation of patterns (themes) in the data. Below is a detailed explanation of each phase of the analysis:
 1. Familiarization with the Data 
 In this study’s initial stage, the researcher adopted the method of open coding to become conversant with the contents of the data. This process involved several steps: 
 Transcribing the Interviews: All the carried-out interviews were taped and the tapes were transcribed word by word. This step made sure that all the spoken words said by the participants would be recorded in a written format as said, retaining all the details of the responses given. 
 Reading and Re-reading Transcripts: The researcher attempted to read the transcripts several times. The act of rereading helped in understanding the collected data better and in discovering first impressions or an overall vision of the data. 
 Noting Initial Ideas: Some aspects, ideas, or even patterns may come to light during the process of reading; so, the researcher documented them in the form of notes. These are notes that provided working hypotheses to help in the further stages of analysis. 
 2. Generating Initial Codes 
 The second process that involved the sample data was systematic coding. Coding is the assignment of specific qualitative tags to segments of data that are regarded as pertinent to the research questions.  
 Systematic Coding: In the coding process, the researcher made her way through the entire program while tagging interesting features with codes. The numbers of each code corresponded to a particular keyword or notion about the participants’ engagement with the PROMPT course. 
Organizing Codes: The codes were written down and filed under the relevant categories by using qualitative data analysis tools. With the help of this organization, the manager managed to address the problem of an overloaded large amount of information and, at the same time, prevent important information from being lost.
3. Searching for Themes 
 In this phase, the researcher started to look for the big picture by developing potential themes of related codes. 
 Collating Codes into Themes: Comparison was made on codes and when two or more codes contained similar characteristics they were grouped into potential themes. In this step, codes that encompass the same issue of the research questions were put in the same category. 
 Gathering Relevant Data: All gathered data that could be relevant to each potential theme were collected. It helped to avoid the situation when numerous points were deduced from one source and ensured that every theme had contemporary proofs from the dataset. 
 4. Reviewing Themes 
 This phase involved purifying the possible themes with a view of making them mirror the data collected. 
 Checking Themes Against Coded Extracts: The researcher reflected on each of them about the coded extracts. This step ensured that the themes appropriately captured the information coded from the scripts. 
 Reviewing Themes Against the Entire Dataset: Themes were also discussed in the context of the entire dataset The authors also wrote about the themes in the data. This wider sweep of thematic analysis helped to ensure that the themes fit and built upon one another to offer an opposite interpretation of the data. 
 Generating a Thematic Map: Specifically, by moving to a thematic map, the interrelatedness of themes could be represented easily. This map was useful in identifying how the themes having relations affected the achievement of the overall goal.
5. Defining and Naming Themes 
 In this phase, the researcher more specifically and distinctly defined all the emerged themes. 
 Ongoing Analysis: Working with the concepts, it was adjusted during the analysis to refine the details of each theme. To extend, the researcher scrutinized the themes in the research study to confirm that they captured the participants’ experiences and perceptions of the study variables. 
 Defining Themes: It was possible to define the concept of each of the identified themes clearly. These definitions defined what each theme was about and how the themes were related to the research questions. 
 Naming Themes: Official and brief labels were given to each theme. The names used were simple and were derived from the fundamental aspects of the themes. 
 6. Producing the Report 
 The last process was the integration of the research results and writing them in the manner of an academic paper. 
 Selection of Extract Examples: Specific and diverse support for the identified themes was found within the data to enhance the instances’ clarity. These examples as well as gave ontological facets of the themes and enriched the report. 
 Final Analysis of Extracts: The selected extracts provided the fundamental lens through which each case was subsequently analyzed about the overall research questions. 
 Relating to Research Questions and Literature: These themes were juxtaposed against the research questions posed at the beginning of the study and similar works in the literature. This step made sure that the findings made had been viewed or related to the broader field of study. 
 Producing the Scholarly Report: Thus, the final report with the topics and descriptions of the examples, as well as the main results and conclusions, were prepared. This paper sought to give a logical and persuasive account of the findings to describe and explain the participants’ experience and perceptions of the PROMPT course and, in turn, the experience and usefulness of the course as a quality improvement tool in maternity services. 
 The systematic way of analyzing data enabled the data to undergo thorough analysis by arriving at themes that give a holistic and rich understanding of the research topic.
<h4 class="wp-block-heading" id="ethical-considerations">Ethical Considerations </h4>
 Strict ethical considerations are critical at every stage of the research. All participants sign a consent form and thus its purpose and participants’ rights are explained. Specificity is kept low and recordings and transcripts are kept secure so that the identity of participants cannot be determined easily. 
 Trustworthiness and Rigor 
 Methods such as data source triangulation are used to ensure the credibility of the study. This strategy improves the credibility, dependability, and confirmability of the research results obtained. 
Therefore, the design of the study as a qualitative study with a thematic analysis approach is suitable for the investigation of healthcare practitioner experiences and perceptions of the PROMPT course. Such a method enables the development of rich and informative perspectives regarding the usefulness of the course as a quality improvement strategy for maternal services. About the study on the PROMPT course, data source triangulation may entail gathering information from a diverse group of health care practitioners, for example, obstetricians, midwives, anesthetists, or from a variety of health care facilities for instance hospitals in different areas. This approach helps to eradicate prejudice that is usually obtained from experiences of a limited data source of the particular group; thus, the credibility, dependability, and confirmability of the research findings improve.
<h3 class="wp-block-heading" id="thematic-analysis">  Thematic Analysis </h3>
The thematic analysis of the PROMPT (Practical Obstetric Multi-Professional Training) course impacts the participants about the changes in clinical practice, training methodology, and interprofessional relationships. It is also important that issues like the relevance of content and training, facilitation of teamwork, and ideas to enhance the course are fitted under these headings. The direct quotes of the participants illuminate their understanding and attitude to the program and share the positive aspects of the PROMPT training program as well as its potential for improvement.


<ol class="wp-block-list">
<li>Training and Skill Development</li>
</ol>
The effectiveness of PROMPT in bridging the gap between theory and practice was a recurring theme. Participants pointed out discrepancies: “What is put on paper in theory with the objectives of what PROMPT is supposed to achieve as opposed to what you see in real life…” Despite these challenges, many acknowledged its impact on real-world scenarios: “The practical translation from the day of PROMPT to an everyday occurrence in labor ward… is the bare minimum.”
The role of course in enhancing clinical practice was acknowledged, with one participant stating, “It helps us to deal with patients more promptly in that way it does improve the quality of patient care.” Others highlighted the course’s importance in fostering teamwork and communication: “PROMPT is key in improving multidisciplinary effective team working.”
<ol class="wp-block-list">
<li>1.1.Importance in Complex Scenarios:</li>
</ol>
PROMPT is helpful when training healthcare professionals on how to manage various critical and technically challenging situations for example managing eclamptic patients or managing cases of shoulder dystocia. All manifest both clinical and non-clinical skills, which are hallmarked by the training offered in these difficult settings.
<ol class="wp-block-list">
<li>1.2. Refreshing Essential Knowledge:</li>
</ol>
The course is regarded for updating or brushing up on such basic knowledge that one does not use frequently but is crucial now and then during medication dosage or hospital rules and regulations. It helps in making sure that the healthcare professionals don’t lapse on the modern-day best practices.
 Emergency Preparedness:
<ol class="wp-block-list">
<li>1.3. PROMPT empowers the participants with the skills in the assessment and management of obstetric patients in a standardized way as one team. The training is accredited and seen more for its capability to effectively prepare practitioners to address emergencies specifically those encountered commonly in day-to-day practice.</li>
</ol>
<ol class="wp-block-list">
<li>1.4. Balance Between Basic and Simulated Training:</li>
</ol>
Participants emphasized there is the need to balance basic and advanced simulation within PROMPT. However, the anesthetists are trained to encounter emergencies out of obstetrics anyway. The dynamics of the team in maternity changes due to multi-professional team members and dealing with two lives (maternal and fetal). Basic knowledge is valued, but frequency of practice is considered essential to remain skilled to perform under stressful situations.
 Need for Repetition
<ol class="wp-block-list">
<li>1.5.Training frequency was agreed upon annually as a multidisciplinary consensus. Annual attendance assists participants in refreshing their knowledge and skills and keeps them updated with policies and protocols in case of an incident.</li>
</ol>
2. Effectiveness and Implementation of PROMPT
The effectiveness of PROMPT in bridging the gap between theory and practice was a recurring theme. Participants pointed out discrepancies: “What is put on paper in theory with the objectives of what PROMPT is supposed to achieve as opposed to what you see in real life.” Despite these challenges, many acknowledged its impact on real-world scenarios: “The practical translation from the day of PROMPT to an everyday occurrence in labor ward… is the bare minimum.”
The course’s contribution to enhancing clinical practice was acknowledged, with one participant stating, “It helps us to deal with patients more promptly in that way it does improve the quality of patient care.” Others highlighted the importance of the course in fostering teamwork and communication: “PROMPT is key in improving multidisciplinary effective team working.”
2.1 Bridging Theory and Practice: 
This sub-theme has emerged to capture that while some participants comprehensively understand and appreciate the key theoretical aims of invited to PROMPT, they do not believe that these are fully acquired in actual practice. There was a concern that what was designed, was not well implemented in practice.
2.2 Impact on Real-World Scenarios: 
While there were apprehensions and analyses on how to engage multidisciplinary teams and get the best outcomes to implement PROMPT. The element of the theory-practice gap, maintaining a high standard of training, and getting positive outcomes in real life from this tool is challenging. The net impact is a positive influence on real-life clinical situations, though in some cases it was considered as having a relatively modest effect.
2.3 Enhancing Clinical Practice:
It has been attributed to enhancing the delivery of healthcare as PROMPT makes healthcare workers more efficient when addressing patients’ needs.
2.4 Fostering Teamwork and Communication: 
The course is highly appreciated and useful for enhancing teamwork and communication of the multidisciplinary team members. It is necessary to be situationally aware and understand multiple specialty perspectives to deliver safe care.
3. Multidisciplinary Coordination
PROMPT’s role in bringing different specialties together was consistently highlighted. One participant noted, “PROMPT is about bringing the focused care from each specialty together to make it more coordinated.” However, concerns were raised about disproportionate representation: “The more I see PROMPT being run in the hospitals, the more I see it becoming a very much midwifery run faculty course.”
The importance of interprofessional communication and collaboration was emphasized: “It’s a team-building exercise… It makes you more confident in yourself and other people.” The course’s ability to improve teamwork across disciplines was noted, with participants acknowledging that “PROMPT is multi-professional because often in an emergency no one works in silos… the midwives must know what the airway emergency is.”
3. 1 Coordination Across Specialties: 
PROMPT has received acclaim for effectively encouraging treatment by various specialties in the context of an integrated approach. This helps in making it easier for each specialty to collaborate better during an emergent situation. 
 3. 2 Disproportionate Representation: 
Some participants stated that PROMPT is too midwifery oriented they are concerned that it may create an imbalance between representations of different specialties. 
 3. 3 Team-Building Exercise: 
Some of the benefits include a team-building activity because it helps boost the morale of different members of the team and improves inter-disciplinary coordination. 
 3.4 Improving Teamwork Across Disciplines: 
PROMPT pays particular attention to cooperative and co-ordinate work in emergencies, while all members of a team will be able to recognize and meet the needs of other team members.
4. Course Structure and Design
Participants expressed varied opinions on the course structure and design. While some appreciated the balance between theory and practice, others felt that “the theory can be delivered in a more convenient way like online… then in the afternoon when you’re not fresh anymore, you do the real simulation.” The practical application of the course was valued: “I find the simulation more interesting than the lectures… it was probably better face to face rather than just on the computer.”
Concerns about the course’s length were also raised, with one participant stating, “Sometimes I feel it’s a bit long and sometimes it gets a bit boring.” Another added, “I think one day course is enough because you are refreshing every year.”
4. 1 Balance Between Theory and Practice: 
Referring to the theoretical part and practical simulations of PROMPT, participants’ attitudes to the balance of both aspects are rather diverse. A few indicate that theoretical aspects may be properly taught through the web while practice scenarios must be done face-to-face. 
 4. 2 Practical Application: 
Most of the participants preferred simulation rather than lectures. The simulation approach is reported as more effective in reinforcing the training. 
 4. 3 Course Length: 
Some of the criticisms leveled against the course lectures are that it can sometimes take too much time with not much recall or recollection in real life, thus contributing to participants’ boredom. 
 4. 4 One-Day Course Format: 
Certain respondents suggested that a one-day knowledge refresher annually is ideal provided that no massive variations in curriculum and patient management are happening from year to year. However, the course manual is not updated every year as well.
<h3 class="wp-block-heading" id="5-challenges-and-limitations">5. Challenges and Limitations</h3>
5. 1 Practical Implementation: 
Participants identified several challenges related to the PROMPT course. A key issue was the lack of practical implementation: “It’s not necessarily implemented in real life… I feel prompt, unfortunately, has become a tick-box exercise.
5. 2 Course Repetitiveness
The repetitiveness of the course was also mentioned “Sometimes it can become a bit repetitive, especially for those of us who are working on the labor ward.”
5. 3 COVID-19 Adaptations: 
The impact of COVID-19 on the course’s delivery was highlighted: “It was very, very challenging, especially the skill stations… but I think it was still useful to do it.” Additionally, the course’s ability to cater to different professional needs was questioned: “I feel that the course as a whole is very midwife-focused… it could be much shorter for me with more relevance.”
5.4 Relevance to Professional Needs: 
To some participants, they feel that PROMPT overemphasizes midwifery and could involve other multi-disciplinary participants, like ODPS (Operating department practitioners), and scrub/ nursery nurses as they work in collaboration in real life.
<h3 class="wp-block-heading" id="6-feedback-and-course-improvement">6. Feedback and Course Improvement</h3>
A recurring theme was the need for better feedback mechanisms. One participant noted, “The last time I attended a PROMPT course, I was not asked for feedback.” Others suggested that feedback should be more comprehensive: “We give feedback to the prompt trainers, but not the other way around.”
Suggestions for course improvement included making the content more practical and relevant to different specialties. One participant recommended, “If you do it in a way like an ALS course… I feel that might be more suitable for me in my role.” Another emphasized the importance of including local guidelines: “You can have an addendum document… which would highlight how… we do it this way here.”
6. 1 Need for Feedback Mechanisms: 
As important, it is seen that participants do not have many chances to give feedback for the course. The lack of a feedback mechanism was perceived as one of the major voids that were present in the communication system. 
 6. 2 Comprehensive Feedback: 
Most of the time feedback that is given is not balanced. Respondents raised their voices to say that even more feedback should be provided in the course to the instructors and the course organizers as well for improved output. 
 6. 3 Practical and Relevant Content: 
Concerning the strategies for enhancement, the participants’ suggestion was to make the content of PROMPT more practical and more relevant for the specificity of various specialties. At least, this could entail emulating strategies used in other effective courses such as ALS (Advanced Life Support). 
 6. 4 Inclusion of Local Guidelines: 
Participants express the need to incorporate the local rules and regulations into the training of the course as it is more relevant to their workplace.
<h3 class="wp-block-heading" id="7-impact-on-clinical-practice">7. Impact on Clinical Practice</h3>
The impact of PROMPT on clinical practice was generally positive, with participants acknowledging its role in improving patient safety: “It improves patient safety hugely… a midwife who had done PROMPT backed up, saying it’s getting to 5 minutes. We need to do perimortem section.” The course’s ability to refresh existing knowledge and keep professionals updated was also valued: “It’s good to be up to date and good to refresh your skills and your knowledge.”
However, some participants questioned the course’s relevance to their specific roles: “I don’t feel it’s improving my practice… I’ve seen it done wrong only a couple of days later in my situation.” The need for more anesthetic-relevant scenarios was highlighted: “Maybe more anesthetic-relevant scenarios… more anesthetic-related topics.”
7. 1 Improving Patient Safety: 
PROMPT is credited for having contributed extensively to patient safety. The training makes the participants more aware of their environment and boosts the confidence of team members to deal with something similar they were exposed to before.
 7. 2 Refreshing Skills and Knowledge: 
The major contribution of the course is appreciated for updating the knowledge and skills of participants and making sure they are ready to address obstetric emergencies. 
 7. 3 Relevance to Specific Roles: 
Several participants expressed concerns about the applicability of the content of the course to what they do, particularly where the content is far from their domain of work. This can cause a perception that the course does not always enhance their practice as expected. 
 7. 4 Anaesthetic-Relevant Scenarios: 
It would have been preferred if more scenarios were related to anesthetists however the course seems to have more content related to midwifery.
<h3 class="wp-block-heading" id="8-interprofessional-relationships">8. Interprofessional Relationships</h3>
The PROMPT course was recognized for its role in fostering interprofessional relationships. Participants noted the course’s ability to enhance collaboration across disciplines: “It was a good collaborative course involving the various specialties, I think.” The course was also seen as an opportunity to build trust among team members: “You meet people… and you build trust between people because you know they are trained as you are.”
However, the real-world application of this collaboration was questioned: “Under intense pressure, I don’t think it’s as smooth as it looks in the course… in the proper high-pressure environment, I don’t think it’s that seamless.”
8. 1 Enhancing Collaboration: 
PROMPT has hugely been praised as being very useful in helping to bring about what is perceived to be better understanding as well as better working relations across disciplines. 
 8. 2 Building Trust Among Team Members: 
The course contributes to the development of trust within individuals within a group of a team because all the members of the team are trained in the same manner and standard and thus should be relied on as people who can be depended on in cases of emergencies. 
 8. 3 Real-World Application of Collaboration: 
As to the advantages of collaboration, certain participants are concerned that in real-life scenarios it does not run as smoothly as how it occurs in the course, partly due to stress and other contributing factors different than during practicing and learning.
<h3 class="wp-block-heading" id="9-quality-improvement">9. Quality Improvement</h3>
Participants acknowledged the role of PROMPT in quality improvement, particularly in refreshing skills and knowledge: “Definitely does… it refreshes already existing knowledge, keeps you abreast of any changes in treatment guidelines.” The course’s contribution to improving patient outcomes was also noted: “I feel it will reduce patient safety incidents.”
The importance of stakeholder engagement in quality improvement was emphasized: “I think you’ll have a better outcome if you involve all stakeholders… making them aware, showing them the benefits.”
9. 1 Refreshing Skills and Knowledge: 
Hospitalized: PROMPT is valued for revising the participants’ prior knowledge and making updates regarding changes in guidelines to maintain the high quality of perinatal care. 
 9. 2 Improving Patient Outcomes: 
It is expected that the course will lead to a decrease in patient safety incidents enhancing patient experience. This level of safety impact is one of the peculiarities that define the effectiveness of the course. 
 9.3 Importance of Stakeholder Engagement: 
Getting all the stakeholders involved is considered strategic to achieve the best results from the course. People feel that the escalation of all the stakeholders to become knowledgeable of the probable benefits will enhance the outcomes.

<h3 class="wp-block-heading" id="10-role-and-responsibilities">10. Role and Responsibilities</h3>
Participants’ roles and responsibilities within maternity services varied, with some being involved in both clinical and educational capacities. One participant described their role: “I’m a consultant anesthetist in Obstetrics. I’ve been a consultant since August 2002.” Others highlighted their involvement in PROMPT as trainers: “I’m an approved PROMPT trainer. I have been training in PROMPT since 2010.”
The role of different specialties in PROMPT was also discussed, with one participant noting, “PROMPT is not only based for, only for anesthetists or not for obstetricians… in a way that is all connected, all works for the same cause and work as a unit.”
10. 1 Involvement in Clinical and Educational Roles: 
Locally recruited participants talk about their responsibilities in clinical practice as well as in teaching. There are many with considerable experience, some of them have contributed for several years, and exhibit their level of commitment to the PROMPT and improved obstetric service.
 10. 2 Role as a Trainer: 
Several of the participants are also PROMPT trainers implementing and applying what they have learned from the course. This makes them competent to help in the delivery of the course while at the same time getting to learn more from participants.
 10. 3 Interconnected Roles in PROMPT: 
PROMPT is not only applicable to one specialized field as all the duties are properly interlinked with each other which makes all the staff involved in providing maternity care in unison.
<h3 class="wp-block-heading" id="11-experience-with-the-prompt-course">11. Experience with the PROMPT Course</h3>
Participants’ experiences with the PROMPT course varied, with some attending regularly: “I’ve been trying to do it every year for the last five years.” Others emphasized the course’s importance in their professional development: “Once you teach it will mean you will learn more as you teach more. So that’s what prompted me to do that teaching as well in this course.”
The overall experience of attending the course was seen as positive, though some noted room for improvement: “I think it’s a good idea. Whether it’s executed as well as it could be is another matter.”
11. 1 Regular Attendance: 
A few of the participants have been attending PROMPT on a routine basis for at least three years, thus making a point that competency and knowledge can only be said to be sustainable on consistent practice. 
 11. 2 Importance in Professional Development: 
Professional development in teaching is unique in PROMPT in as much as it is regarded as a valuable opportunity. When it comes to what participants have learned, they suppose teaching strengthens the knowledge base. 
 11. 3 Overall Experience and Room for Improvement: 
Overall, the participants have a positive attitude towards the course, but they also recognize that there is still more that can be done and must be done to enhance its effectiveness, especially in terms of course delivery.
<h3 class="wp-block-heading" id="12-suggestions-for-improvement">12. Suggestions for Improvement</h3>
Several suggestions for improving the PROMPT course were made, including tailoring the content to different professional needs: “If they can include also how to manage the post-dural puncture headache… that will be more helpful.” Another participant recommended a more practical focus: “Some people lose interest in the area. We do the same thing every year, kind of thing. My opinion is more important than something theoretical things.”
The need for better involvement of all stakeholders was also highlighted: “I think they should be actively involved as well.”
12. 1 Tailoring Content to Professional Needs: 
The results reveal that, despite the overall course relevance, covering material could be more specific to a specialty. For example, adding presentation and management of PDPH (Post Dural Puncture headache) can be more relevant to anesthetists. 
 12.2 Focus on Practical Aspects: 
The participants also emphasized the need to have more practical elements shown in the course instead of theoretical ones, this is because there are participants who feel that the course is the same each year. 
 12. 3 Involvement of All Stakeholders: 
More involvement of multi-professionals would improve the course making it more suitable and attractive for all.
<h3 class="wp-block-heading" id="conclusion-2">Conclusion </h3>
Thus, this thematic analysis highlights the various ways in which healthcare professionals are most likely to engage with the PROMPT course. However, there exist areas of improvement within this course, for instance, making content more specialty relevant, attractive, and interesting to all course participants. The open-ended questions that were posed to the participants are ideal for collecting data that may be used to fine-tune the effectiveness of the course design to address the requirements of all the professions that pursue a career in maternity healthcare.


<h3 class="wp-block-heading" id="discussion-and-conclusion">Discussion and Conclusion</h3>
This study aims to investigate the PROMPT (Practical Obstetric Multi-Professional Training) course as a quality improvement tool in the field of maternity services. Specifically, the research sought to find out the perceptions and experiences of different healthcare professionals who have trained on PROMPT and its impact on clinical practice, collaborative relationships, and patient outcomes. Therefore, the study contains a detailed evaluation of the PROMPT course including its advantages and limitations, as well as suggestions for its development.
<ol class="wp-block-list">
<li>Integration of Theoretical Knowledge with Practical Application</li>
</ol>
Indeed, the PROMPT course has proved useful in closing the gap that exists between academic learning and actual practice in emergencies in obstetrics. The participants agreed that, unlike the learning objectives, which are easy to state, practical application may be difficult at times when implementing the objectives of the course within a stressful context. This emphasizes the need for simulation-based learning as this should prepare and ensure health care professionals are well equipped in case such incidences occur. It is also essential to note that maintaining a high standard of care has been made possible by the fact that the course has effectively refreshed the participants’ knowledge and enabled them to handle emergencies.
The incorporation of theoretical concepts in the clinical care of patients, particularly in situations where there is pressure such as in obstetrics emergencies, has been greatly boosted by the PROMPT course mainly by designing the training to involve real-life case scenarios. This enables the health care practitioners to be able to solve real-life problems that may touch on the health care field in a simulated environment hence do not expose patients to actual health problems when practicing. Such a kind of learning not only contributes towards skills rehearsal in theoretical processes but also makes a student confident and competent enough to perform in an emergency. Practicality is another strength of this course because the information given confirms that participants will not only learn but will also be able to promptly and efficiently solve such life-threatening problems of a driver as soon as he gets behind the wheel. It has helped to enhance a noticeable improvement in the way the participants conduct themselves in emergencies and led to improvement of the health outcomes for both the mothers and their newborns.
<ol class="wp-block-list">
<li>Multidisciplinary Collaboration and Teamwork</li>
</ol>
Another advantage of the PROMPT course is the accent on the integration of different medical professions. By doing so it promotes teamwork among working professionals from different specialties which enhances multi-disciplinary cooperation. Participants acknowledged the value of this holistic concept stating that it is most effective in times of crisis since there is a need to balance between collaboration and rapid action. Some criticism was made about the overload of the midwifery content of the course and the imbalance of the representation of all the specialties involved in maternity care. However, to some extent, the criticisms leveled against the discordant research components of PROMPT are valid and they include: Despite these concerns, PROMPT has succeeded in fostering the interprofessional relationships’ bench-marking that is essential for the delivery of high-quality maternity care services.
The PROMPT course has, as one of its strengths, the integration of various disciplines because it not only combines discrete fields but encourages healthcare professionals to respect each other as experts in their fields. This means that whilst obstetricians, midwives, anesthetists, and pediatricians can attend the emergency, all the members of the team know what everyone else does. In this way, with the use of collaborative learning and performing different joint simulations, the members of the team learn to predict the requirements of their co-workers and establish effective pieces of teamwork. This is especially vital in obstetric emergencies since time is of the essence when exchanging information and acting on it can save the lives of several patients. Such class interactions also mitigate the medical hierarchy where junior personnel are ignorant of senior personnel’s advantageous position and therefore minimize client-blaming and overemphasize care that is provided to a mother or a child. Such changes not only increase the effectiveness of interventions in emergencies but also promote better teamwork and organizational culture in the organizations delivering maternity services.
<ol class="wp-block-list">
<li>Course Structure, Design, and Implementation </li>
</ol>
The participants’ overall impression of the structure and design of the PROMPT course was rather positive but certain issues were noted. About the content of the course, participants underlined that the shown amount of both theoretical and practical information was quite good but there is a need for more real-life practice. Other concerns which were pointed out were the length of the course and the repetitiveness: Some noted that what was offered could be adequate if provided as a one-day refresher course, once a year. Further, the disruption occasioned by the COVID-19 pandemic on the way the course was delivered was highlighted and it was agreed that while the changes were difficult, they provided value.
About these issues, participants also noted that the organization of the course should be adjusted according to the needs of various types of healthcare organizations. Overall, the main structure of the PROMPT has been highly effective as outlined above; still others suggested that considering the specific course content and delivery more appropriate to the problems and restraints of different institutions could bring even more positive results. For example in teaching environments such as large tertiary hospitals where there are significant time constraints a more fragmented approach might offer the opportunity to do targeted training on choice narrow topics such as aspects of management of obstetric emergencies instead of a one-day course. This could make the training more feasible, and less interruptive to the clinical schedules while at the same time offering the much-needed reinforcement on many skills. Further, it might be possible to incorporate more complex and realism-based technologies in the training process where successful implementation would make the training more engaging and real-life-like. Such improvements would also extend to clarifying course length and relegating repetitiveness as well as making certain that the training continues to serve its purpose of preparing healthcare professionals for the dynamic obstetric care delivery job.
<ol class="wp-block-list">
<li>Challenges in Resource-Limited Settings </li>
</ol>
Large-scale use of PROMPT in resource-limited environments presents implementation issues. Some of the challenges noted by participants included the challenges faced in ensuring that training quality is kept high when resources are limited especially in LMICs. The effectiveness of the course uses a lot of simulation-based training; training in such environments is however always challenging especially if the required equipment and facilities are scarce. This simply calls for the development of flexible training models that could be implemented whenever the healthcare setting requires it.
Nevertheless, the participants also emphasized that several modifications of the PROMPT course were needed to fit the cultural and logistical context of the areas that lack resources. It is worth acknowledging the fact that there are plenty of variants and differences in clinical practices and patient care protocols in many LMICs and healthcare professionals may have access to a very limited number of resources. Thus, it might well not be possible for a ‘universal’ form of training to be applied. In this respect, there is a clear need for innovation whereby the identification of low-cost simulation instruments that can easily be adapted or manufactured domestically is warranted. Further, the training could include actual real-life situations that are peculiar to such environments and the catastrophes that occur frequently within such environments to ensure that all the content is practical and relevant. Incorporating collaborations with local healthcare organizations to fine-tune and develop training sessions may also contribute to increasing the applicability and longevity of PROMPT in the resource-limited setting as well as fostering developing indigenous expertise and guaranteeing training sustainability to change the existing maternal and neonatal mortality trends.
<ol class="wp-block-list">
<li>Long-term Impact and Sustainability </li>
</ol>
The actual positive outcome of PROMPT has been uncovered; however, the influence of the course on clinical activities and patients’ prognosis in the long term has not been established. Participants confirmed the additive values of the course for patient safety and the refreshment of skills, however, they pointed out potential problems of decay of the improvements. This means that to continue to reap the gains of PROMPT, there is a need to carry out constant follow-up and training in the same.
it is believed that without the formation of an organizational culture that embraces and promotes staff learning the delivery of the PROMPT course’s influencing must be supported. However, merely providing the training as was done will help provide an initial basis for improvement, it is important to sustain these improvements which can only be achieved if the participants and the institutions they work for are active in the process. This could involve assimilating PROMPT into day-to-day staff development activities, providing occasions to undergo prompt refresher courses, and encouraging staff members to work in pairs so that they can revise their knowledge and skills learned in the PROMPT programs. Furthermore, continued assessment in the form of monitoring and evaluation may prove useful in determining the overall impact of the training in the long run and also facilitate the identification of the various factors that may warrant modification of the course. This is where the implementation of PROMPT into the organizational culture of healthcare institutions and constant promotion is vital to guarantee the continuation of the changes together with improving patient safety and satisfaction with maternity services.
6. Ethical Considerations and Trustworthiness
In the course of data collection and analysis, procedural and analytical ethical policies were followed to ensure that participants’ anonymity and their rights were respected. The incorporation of qualitative methods enhanced the in-depth understanding and richness from the standpoint of subjectivity However, it also had weaknesses such as the subjectivity, and bias of the technique. Nonetheless, ways like outsider member checks, varying sources of data, and strict adherence to the audit trail were taken to improve the credibility and dependability of the study. The study also had measures to minimize possible ethical issues that may arise such as power dynamics and participant’s vulnerability. Since the study took place in hierarchical organization structures of healthcare institutions, participants’ anonymity and their freedom to speak out about their real-life experiences were protected as a measure to prevent any adverse effects on them. This was done through interviewing in a more comfortable, private, and informal setting as well as reassuring participants about their right to withdraw from the study at any time with no penalties. Besides, the researcher also applied reflexivity during the research by keeping in mind possible biases the researcher may have as well as their impact on the results. These ethical issues and concerns were considered in the study to maintain the highest level of research ethics in the study to arrive at ethical and credible results.
<h4 class="wp-block-heading" id="conclusion-3">Conclusion:</h4>
The Practical Obstetric Multi-Professional Training also known as PROMPT has become one of the most significant interventions in the qualitative improvement of maternity services especially when it comes to handling obstetric emergencies. Indeed, this study has established that the course has roles a vital role in enhancing the quality of care given to mothers and newborns through the ability to close the theory-practice gap. Based on the training model that focuses on simulations, healthcare professionals can train and enhance key competencies in a risk-free setting, and take it to clinical practice to bring value change to patients2 .
It is for this reason that the PROMPT course is unique in its ability to encourage multi-disciplinary work. Obstetric emergencies are those situations that must be controlled in cooperation with numerous specialists as obstetricians, midwives, anesthetists, pediatricians, etc. Such professionals come to the PROMPT course to improve their ability to communicate with each other, become a team, and make their actions during emergencies more effective. This integrated approach is very critical in the sense that all team members are prepared to work in teams, which is vital for the delivery of quality maternal care3
However, the study also revealed some areas through which it was found that the structure of the PROMPT course could be enhanced. As to the profile of the specialties, one of the most discussed issues was the problem of the disproportionate representation of specific fields in the course. Despite this, there is a concern that while midwifery is highly, promoted, the training somewhat falls short of preparing professionals for other critical and related roles and responsibilities for instance anesthetists and pediatricians. So, explains Miller and his team9, if the course content is to be further developed and to span various areas of the participants’ specialties concerned with obstetric care, the PROMPT course can go even a step further on the way preparing the healthcare teams for emergencies .
A third noteworthy limitation discovered in the present research is the Customary revisions advancement of the PROMPT course in constrained-resource environments. The use of resources and training facilities is often a problem in low and middle-income LMICs where the use of PROMPT and other approaches to simulation-based training may be especially difficult. This paper emphasizes on the importance of the training models flexibility to address the needs of the different healthcare facilities. This may involve employing low-fidelity simulation models, adapting the content of the training to reflect the practice in that part of the country, and making it available to any of the healthcare professionals regardless of the region where they practice11.
The study also brings into the spotlight the need to examine the sustained effects of the PROMPT course on practice and patients. Nonetheless, the positive outcomes of engaging the participants in the training cannot be refuted and more research is required to ascertain how the skills and knowledge that the participants obtained from the training could be retained and how it could impact improving maternity services in the long run. Extension of the studies, assessing the results of PROMPT training during several years would be helpful to evidence the contribution of the course to decrease M&M and NMOM15.
However, there are several challenges that this study ushered to the implementation of the PROMPT course that has boosted the quality of maternity services in the specified districts. A clear advantage of the obstetrics and gynecology subspecialty is its ability to define itself and define its role, treatment scope, and strategies for the treatment of obstetrics tasks in connection with other subspecialties in medicine, which continuously develop in the context of their needs and the needs of HCPs involved in the management of obstetrics complications. For the concepts to develop further and solidify these successes it is suggested that the course subject matter be modified and adapted regularly. Some ideas for future enhancement may include Using more specialty-related cases Using participants’ feedback in a better way to demonstrate that their views are valued Ensuring that the course remains skills-orientated and relevant to the workplace scenario12.
So, further research should be aimed at eliminating the weaknesses revealed in this paper. Generalizing the study sample by increasing the number of HCPs or selecting the ones of different geographical locations, healthcare facilities, or specializations will provide a broader picture of the PROMPT course efficiency. Implementing quantitative results together with qualitative results could also provide a better assessment of the course as a factor for improving patient outcomes. Besides, it is equally important to conduct experimental studies that explore the efficacy of PROMPT over a longer period to establish its effectiveness and effects on clinical practice in the long run30.
Therefore, it can be summarized that the PROMPT course has many benefits and brings a new step forward in the education of healthcare providers, focused especially on the management of obstetrics emergencies. It has already benefitted maternity services related to increasing the efficiency and competency of the healthcare teams, the safety of patients, and the promotion of teamwork2. However, there is still potential for development, especially when addressing such issues as the need for course versatility, its accessibility for all types of healthcare arrangements, and sustainability. There is thus optimism that with further enhancement of the delivery and implementation of the PROMPT course, the program has the prospects of rendering even larger positive impacts on maternal and neonatal health in the different regions of the globe, contributing to the universally desired decrease in maternal and neonatal mortality and increasing the standards of maternal and neonatal care 4.
Recommendations:
The following recommendations are offered after this study to strengthen and sustain the PROMPT (Practical Obstetric Multi-Professional Training) course. In the first instance, it is important to expand the distribution of course content to provide a much more comprehensive representation of the range of medical specialties relevant to anesthesia practice including, anesthetists, pediatricians, and others who are directly involved in the management of obstetric patients. This way the course can address the concrete tasks of each specialty which makes the training highly relevant to what all the participants do in their workplace. Besides, the PROMPT course should be modified to address the circumstances in developing countries, particularly in the LMICs. Training, specifically developing low-cost and locally adaptable tools and simulations for training, may be effective for addressing the circumstances found in these environments. It is also suggested to localize and co-design training mapped to the local educational institutions as well as the requirements of regional healthcare facilities.
However, more advanced forms of simulation technologies and ways of learning should be included to increase the interest of the learners. Another approach would be to incorporate better training tools such as virtual reality and high-fidelity mannequins that would make the training as real as possible. Scholars worry that the stereotypic approach of the course may also require the provision of more diverse and more frequent simulation activities. To ensure that the effects of the training are long-lasting, it is advised that healthcare institutions should incorporate small short-term courses to refresh the knowledge of the professionals. Such courses, offered annually or biannually, would ensure that the health care providers continue to practice what they learned from PROMPT resulting in better patient outcomes and institutionalizing quality culture in maternity care
<h3 class="wp-block-heading" id="appendix">APPENDIX.</h3>
Literature Review 
Introduction to Literature Search
To systematically explore the literature relevant to the PROMPT course as a quality improvement tool for maternity services, a structured literature search was conducted. This search was carried out using multiple electronic databases, including:
<ul class="wp-block-list">
<li>ERIC (Education Resources Information Center)</li>
<li>PubMed</li>
<li>CINAHL (Cumulative Index to Nursing and Allied Health Literature)</li>
<li>Scopus</li>
<li>Google Scholar</li>
</ul>
The search strategy involved the use of specific keywords and Boolean operators to ensure comprehensive coverage of the topic. Key terms included: “PROMPT training”; “obstetric emergencies”; “maternal care”; “quality improvement”; “simulation training”; “interprofessional collaboration”; “patient safety”; and “maternal outcomes”. Searches were conducted in English, focusing on literature published from 1960 to the present, with an emphasis on both national (UK) and international (including Anglophone contexts like the USA, New Zealand, and Australia).
Inclusion Criteria:
<ul class="wp-block-list">
<li>Peer-reviewed articles, systematic reviews, and meta-analyses.</li>
<li>Publications in English.</li>
<li>Studies focusing on the application, outcomes, and effectiveness of the PROMPT course in maternity care.</li>
<li>Research conducted in both high-resource and low-resource settings.</li>
</ul>
Exclusion Criteria:
<ul class="wp-block-list">
<li>Non-peer-reviewed articles, opinion pieces, and editorials.</li>
<li>Studies not directly related to maternity care or the PROMPT course.</li>
<li>Literature published in languages other than English.</li>
</ul>
This systematic approach ensures that the literature review is based on robust and relevant sources, providing a solid foundation for the discussion and analysis of the PROMPT course.


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<title>Marketing Assignment Help: How to Market a Sustainable Fashion Brand</title>
<link>https://onlineassignmenthelp.org/marketing-assignment-help/</link>
<dc:creator><![CDATA[OAH]]></dc:creator>
<pubDate>Tue, 15 Oct 2024 07:06:51 +0000</pubDate>
<category><![CDATA[Business & Management]]></category>
<category><![CDATA[Digital Marketing for Fashion Brands]]></category>
<category><![CDATA[Eco-Friendly Marketing Strategies]]></category>
<category><![CDATA[Ethical Consumer Targeting]]></category>
<category><![CDATA[Market Plan Assignment]]></category>
<category><![CDATA[Sustainable Fashion Marketing]]></category>
<guid isPermaLink="false">https://onlineassignmenthelp.org/?p=16893</guid>
<description><![CDATA[This is a sample market plan assignment on how to market a sustainable fashion brand, focusing on eco-friendly marketing strategies, targeting ethical consumers, and utilizing digital marketing for promotion. The assignment covers a complete marketing plan for a sustainable fashion brand and marketing tactics usually taught in marketing courses like – brand positioning, pricing, situation]]></description>
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This is a sample market plan assignment on how to market a sustainable fashion brand, focusing on eco-friendly marketing strategies, targeting ethical consumers, and utilizing digital marketing for promotion. The assignment covers a complete marketing plan for a sustainable fashion brand and marketing tactics usually taught in marketing courses like – brand positioning, pricing, situation analysis, targeting, positioning, strategy, etc. This marketing assignment will help you understand different marketing topics with a relevant practical example and will also help you understand the high-quality marketing assignment help that we provide.

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<h2 class="wp-block-heading" id="sustainable-fashion-marketing-plan-strategies-for-ethical-consumer-engagement">Sustainable Fashion Marketing Plan: Strategies for Ethical Consumer Engagement</h2>
<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="612" height="612" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/10/market-plan-assignment.png" alt="Marketing Plan Assignment: Sustainable Fashion Brand" class="wp-image-16894" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/10/market-plan-assignment.png 612w, https://onlineassignmenthelp.org/wp-content/uploads/2024/10/market-plan-assignment-300x300.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/10/market-plan-assignment-150x150.png 150w, https://onlineassignmenthelp.org/wp-content/uploads/2024/10/market-plan-assignment-50x50.png 50w, https://onlineassignmenthelp.org/wp-content/uploads/2024/10/market-plan-assignment-320x320.png 320w" sizes="(max-width: 612px) 100vw, 612px" /></figure></div>

<h3 class="wp-block-heading" id="executive-summary">Executive Summary</h3>
Sustainable Fashion is a new fashion brand that is trying to change the contemporary fashion business for the better by offering eco-friendly, ethical, and transparent products. Appreciating the environmental and social issues that conventional fashion processes present, Sustainable Fashion aims to minimize its environmental footprint. This is quite evident in the incorporation of materials such as organic cotton and their high level of concern in reducing wastage by incorporating recycled products and most importantly having their products manufactured by companies that pay reasonable wages to their employees.  The product range of the brand consists of clothes and accessories produced from organic, recycled, and low-impact materials, which meet the conditions of quality and style with references to the principles of sustainability and ethical production. Sustainable Fashion is not simply a brand, but a new era of consuming, an invitation for people to change the way they think about the clothes they buy.  Sustainable Fashion believes responsibly and sustainably to bring the change in the fashion industry for the better and provide the consumer with a chance to make the change happen. This way the brand not only solves the problem connected with the negative impact of conventional fashion on the environment but also becomes the new reference point for the industry that proposes cooperation with people’s moral and ethical requests for the sustainable products of the fashion industry.

Note: To understand what is a <a href="https://blog.hubspot.com/marketing/marketing-plan-examples" data-type="link" data-id="https://blog.hubspot.com/marketing/marketing-plan-examples" target="_blank" rel="noopener">marketing plan</a>? Check this: <a href="https://starcubix.com/marketing-plan/" data-type="link" data-id="https://starcubix.com/marketing-plan/" target="_blank" rel="noopener">What Is A Marketing Plan? – 9 Steps To Create One</a>

<h2 class="wp-block-heading" id="market-plan-assignment-help-sustainable-fashion-brand">MARKET PLAN ASSIGNMENT HELP: SUSTAINABLE FASHION BRAND</h2>

<div class="wp-block-rank-math-toc-block" id="rank-math-toc"><h2>Table of Contents</h2><nav><ol><li><a href="#need-marketing-assignment-help-contact-us-now">Need Marketing Assignment Help? Contact us now!</a></li><li><a href="#1-1-1-vision">1.1.1 Vision: </a></li><li><a href="#1-1-2-mission">1.1.2 Mission:</a></li><li><a href="#1-1-3-objectives">1.1.3 Objectives:</a></li><li><a href="#3-2-1-segmentation">3.2.1 Segmentation: </a></li><li><a href="#3-2-2-targeting">3.2.2 Targeting: </a></li><li><a href="#3-2-3-positioning">3.2.3 Positioning: </a></li><li><a href="#3-3-1-price">3.3.1 Price</a></li><li><a href="#3-3-2-place">3.3.2 Place</a></li><li><a href="#3-3-3-promotion">3.3.3 Promotion</a></li></ol></nav></div>

<h3 class="wp-block-heading" id="1-introduction">1. Introduction</h3>
<ol class="wp-block-list"></ol>
As the world is gradually getting sensitized to the need to protect the environment and practice ethical consumerism, here comes Sustainable Fashion, a brand that seeks to revolutionize the fashion industry. Noticing the increasing problems caused by current fashion processes, Sustainable Fashion focuses on changing the fashion industry for the better through the promotion of sustainable, transparent, and ethical principles (Niinimäki & Hassi, 2011). Sustainable Fashion is not just a brand, but an evolving culture that takes a step further toward being responsible for what one wears. It is our policy to reduce the environmental impact and carbon footprint through our use of sustainable and eco-friendly fabrics and reducing wastage through recycled fabrics and the use of fair trade labor. The assortment is designed as clothes and accessories produced from organic, recycled, and low-impact materials; in other words, each product corresponds to the established standards of fashionable and high-quality clothing as well as corresponds to the principles of eco-friendliness and social justice (Joy et al., 2012).

<h4 class="wp-block-heading" id="1-1-vision-mission-and-objectives">1.1.Vision, Mission, and Objectives </h4>

<h5 class="wp-block-heading" id="1-1-1-vision">1.1.1 Vision: </h5>
<ol class="wp-block-list"></ol>
Sustainable Fashion’s mission is to point out the direction for the fashion industry to change the world through clothes and make sure that every piece of clothing made has a positive impact on the world. Our goal is to become the ‘must have’ brand for the conscious consumer who is concerned with her ecological impact and the conditions of the workers, and establish new benchmarks for the fashion industry in this regard (Fletcher, 2014). 

<h5 class="wp-block-heading" id="1-1-2-mission">1.1.2 Mission:</h5>
<ol class="wp-block-list"></ol>
 We shall have a noble aim of creating quality, good-looking apparel and accessories from sustainable fabrics and anyhow. There is a firm commitment to creating environmentally friendly clothes and supporting fair labor practices worldwide while ensuring that we provide our customers with relevant information and building trust (Niinimäki & Hassi, 2011). 

<h5 class="wp-block-heading" id="1-1-3-objectives">1.1.3 Objectives:</h5>
<ol class="wp-block-list"></ol>
They include the following; Emphasis on the Environment, Emphasis on Society, Emphasis on Disclosure, and Emphasis on innovation. Our major emphases include waste reduction, use of renewable materials, payment of fair wages and social compliance through providing safe working conditions for employees, and regular research regarding more sound and effective sustainable strategies (Joy et al., 2012). 

<h3 class="wp-block-heading" id="2-marketing-audit">2. Marketing Audit</h3>
A marketing audit enables Sustainable Fashion – the brand – to ensure that it has aligned its marketing strategy to the overall business strategy; the audit also assists the brand in realizing how it has to behave in the contemporary market, how it has to progress the trends that may be beneficial to the brand, and how it is capable of avoiding the trends that may be hazardous to its successful growth. It also helps in elaborating on further strategies that would continue the growth rates and increase the position of the brand on the market while contributing to the fine-tuning of existing promotional campaigns.

<h4 class="wp-block-heading" id="2-1-situational-analysis">2.1 Situational Analysis</h4>
Sustainable Fashion is uniquely placed in the growth segment for such green and ethical consumers. Fortunately for the brand, going green has become popular in the current society, and the brand offers apparel and accessories made out of green material. The current Marketing Strategy focuses on the value proposition of being honest, sourcing from sustainable places, and pointing at a decreasing ecological impact. However, the brand is still in the product growth life cycle and at this moment has problems with the geographic reach of the market, the consumers’ need for sustainable fashion, and differentiating itself from other companies that boast a similar slogan.

<h4 class="wp-block-heading" id="2-2-competitive-landscape">2.2 Competitive Landscape </h4>
The competition is already stiff especially in Sustainable Fashion mainly because many organizations are trying to embrace the sustainable and ethical fashion niche. Everlane, Patagonia, and others are the main competitors of the company, although there are new market entrants. Such competitors have much deeper pockets and better and well-developed supply and other supporting infrastructure than the new-aged firm which improves marketing clout in the market. But unlike its competitors, Sustainable Fashion loudly declares that it is fashionable, high-quality, and obsessively sustainable. The brand requires constantly evolving and qualifying its offering to the consumers to negotiate the competition in this segment.

<h4 class="wp-block-heading" id="2-3-social-cultural-trends">2.3 Social-Cultural Trends </h4>
Ethical consumerism, environmental awareness, and the slow fashion ‘movement’ have responded positively to Sustainable Fashion and have provided it with a rather fertile ‘ground’. Climate change and equality are some of the factors that have seen many people, especially youngsters’ willing to pay a little more for eco-products. These tendencies are supported by the constantly deepening integration of social media platforms into the consumption processes as customers start to choose brands that are aligned with their values. These trends represent excellent opportunities for Sustainable Fashion because its marketing strategy is in line with the principles of the organization: concerns such as transparency, sustainable production, and the ethical labor involved in making them.

<h4 class="wp-block-heading" id="2-4-technical-issues">2.4 Technical Issues</h4>
Nevertheless, contemporary consumers’ awareness of more sustainable fashion has been increasing, and that is why there are main technical difficulties that refer to the production and supply system. Specifically, the procurement of environmentally friendly materials may be relatively expensive and, therefore, involves working with suppliers who meet the required specifications of the environmental policy. Further, the production of such fabrics is even more time-consuming and not easily replicable like the conventional fabrication systems. For Sustainable Fashion to eliminate the above challenges, it has to embrace technology and innovation, which will allow for making sustainable products that are affordable and readily available in the market.

<h4 class="wp-block-heading" id="2-5-economic-issues">2.5 Economic Issues</h4>
The market forces are involved in the development of the Sustainable Fashion market one of which is the economy. In terms of sustainability, the costs can be somewhat higher in terms of the material as well as the ethical issues for labor which in turn may affect the price and returns on investments. What this means in a market where the consumer is usually conscious of the price, particularly during challenging economic periods is a challenge. But with consumers hence becoming more inclined to pay that almost extra dollar for an item that is sustainably produced, there could indeed be the likelihood of Sustainable Fashion justifying those rather big prices through brand appeal and showing how consumers would indeed get their value out of those pieces in the future. With this due respect, the innovation of the concept of a ‘green economy’ has shown positive economic indicators for such brands in various corners of the world.

<h4 class="wp-block-heading" id="2-6-issues-opportunity-analysis">2.6 Issues & Opportunity Analysis</h4>
Market factors play a significant role in the formation of the Sustainable Fashion market and one of the types is economic factors. In the case of sustainable material and ethical labor, they are more expensive which will affect the price and perhaps the return on investment. What this means in a market where the consumer is often conscious of the price point, particularly when the economy is tough is a puzzle. Still, noting that consumers have hence become willing to pay a premium for sustainably produced goods, it might be possible for Sustainable Fashion to rationalize those super high prices by appealing to brand image and then explaining to customers that they would indeed receive utility in those pieces in the long run. In addition, with the introduction of the concept of a ‘green economy’, such brands have observed positive economic effects in different parts of the world.

<h3 class="wp-block-heading" id="3-marketing-objectives">3. Marketing Objectives </h3>
<h4 class="wp-block-heading" id="3-1-marketing-strategy">3.1 Marketing Strategy</h4>
The marketing strategy of a sustainable fashion company has to be the creation of a market niche where Sustainable Fashion can become a market leader in the niche by demonstrating that the company is truly committed to sustainable fashion by using environment-friendly production standards, sourcing materials from ethical sources, and being transparent with its consumers. In this context, the goals of the brand reflect the desire to create a powerful consumer’ following based on the recognition of the brand’s similar values and supports, thus targeting active and conscious consumers, who care about sustainable quality, the environment, and people’s rights. The strategy is concerned with positioning the brand as unique from the other players through creating unique products, telling a compelling narrative of the benefits that would be derived from the company’s practices, and effective leveraging of the internet. To this end, Sustainable Fashion is also expected to broaden its customer base through cooperation with selected opinion leaders, using the principles of sustainable fashion to attract customer attention through various informative internet campaigns.

<h4 class="wp-block-heading" id="3-2-stp-analysis">3.2. STP Analysis</h4>
<ol class="wp-block-list"></ol>
<h5 class="wp-block-heading" id="3-2-1-segmentation">3.2.1 Segmentation: </h5>
Sustainable Fashion divides its market into demographic variables, psychographic variables, and behavior variables. The key target markets are the buyers concerned with environmental issues, the millennials interested in ethical products, as well as the individuals who appreciate fashionable ones. The brand also appeals to such specialty groups as fair-trade consumers and those who have an interest in locally produced and masterpiece products. 
<h5 class="wp-block-heading" id="3-2-2-targeting">3.2.2 Targeting: </h5>
Its targeting strategy is the precise identification of environmentally and socially aware clients who are more than willing to spend on high-quality sustainable fashion. Such as middle to upper-income earners who are always concerned with sustainable products, and those living in the urban areas thus can spread the word orally to their circles. 
<h5 class="wp-block-heading" id="3-2-3-positioning">3.2.3 Positioning: </h5>
Thus, Sustainable Fashion targets being positioned as the brand that will provide consumers with not only stylish and durable clothing, but with the experience that would allow being more responsible and make a Change for the Better. The brand’s positioning statement could be Slogan: Sustainable Fashion: Realising the fashion of the future. Make responsible decisions for your wardrobe.

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="707" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/10/marketing-assignment-on-fashion-brand-1024x707.jpg" alt="How to Market a Sustainable Fashion Brand: A Comprehensive Plan" class="wp-image-16897" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/10/marketing-assignment-on-fashion-brand-1024x707.jpg 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/10/marketing-assignment-on-fashion-brand-300x207.jpg 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/10/marketing-assignment-on-fashion-brand-768x530.jpg 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/10/marketing-assignment-on-fashion-brand-1536x1060.jpg 1536w, https://onlineassignmenthelp.org/wp-content/uploads/2024/10/marketing-assignment-on-fashion-brand-2048x1414.jpg 2048w, https://onlineassignmenthelp.org/wp-content/uploads/2024/10/marketing-assignment-on-fashion-brand-900x621.jpg 900w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">How to Market a Sustainable Fashion Brand: A Comprehensive Plan</figcaption></figure>

<h4 class="wp-block-heading" id="3-3-marketing-mix">3.3 Marketing Mix</h4>
<h5 class="wp-block-heading" id="3-3-1-price">3.3.1 Price</h5>
As for the price policy, Sustainable Fashion fixes a premium price for the products as all of them are made from high-quality, eco-friendly materials. This pricing, therefore, has to be supported on grounds that organic material is used in the product, products are made through fair trading practices, and the products’ brand policy whereby environmental degradation is frowned upon. Price is slightly higher than standard fashion brands, but it stands for materials’ quality and durability, delivered under the Sustainable Fashion brand, encouraging the consumer to think of the product as an investment. It has also employed some promotional options like bundled products, loyalty pricing, and sometimes promotional pricing to make it easier for as many people as possible to be able to afford the brand while still maintaining the high-end brand image.
Pricing in Sustainable Fashion is critical in defining the company brand since it is strategic to market positioning and conveys sustainability quality. The premium pricing not only costs superior quality and green materials but also ethical labor which provides all employees engaged in the production fair wages and a safe working environment (Niinimäki & Hassi, 2011). The above pricing strategy is an apt reflection of the culture of ethical buying as customers today are frequently willing to pay significant amounts of money for products that reflect their values of ecological and social responsibility (Joergens, 2006). Currently, Sustainable Fashion markets its products at a high price since its target clientele is the minority that will purchase a product as a way of funding sustainability.
Also, Sustainable Fashion targets using a pricing technique that realigns the customers’ perception from the fact that the goods are not perishable items. Due to the high quality and durability of materials used in the production of Sustainable Fashion’s products, the customer is not only paying for the item’s use in the present but, also for durability and environmentally-consciousness of the clothes he or she is buying. This ties in with the slow fashion concepts that support the slow acquisition of items that are of better quality and cost the environment less than fast fashion products (Fletcher, 2010). Considering the focus on product lifespan instead of product quantity, Sustainable Fashion should be able to explain its higher price and attract consumers who are interested in both the quality and sustainability aspects of textiles.
<h5 class="wp-block-heading" id="3-3-2-place">3.3.2 Place</h5>
The distribution strategy aims at a direct distribution of Sustainable Fashion products and cooperation with selected stores and brands that share similar values. The primary place of sale is the brand’s internet shop, where customers can be communicated directly and where a large number of products are offered. Furthermore, Sustainable Fashion intends to be stocked in some independent physical stores that sell Fairtrade and environmental clothing to consumers to get a touch of the brand. The brand also continues scaling up a physically available store and reach by considering pop-up stores and environmental store partnerships.
The place strategy of Sustainable Fashion is also concerned with the distribution of products directly through their website whereby the company also partners with relevant retail stores that embrace sustainability and ethical standards of production. The brand could use the Internet to advertise itself to potential consumers, especially to key stores that concentrate on the niche Fairtrade and eco-friendly products (Beard, 2008). These collaborations are selected specifically in terms of the physical atmosphere of the locations acquired by the retail so that the clients of Sustainable Fashion recall the requisite of quality and sustainability as they shop. It also enables the brand to capture the market of the users who are particular about the physical aspect of products before they buy, hence covering the largest market reach and thus making the brand more popular in the market.
However, it can also be mentioned that pop-up and temporary stores as the directions developed by Sustainable Fashion also belong to the strategic approaches to distribution. Pop-up stores are effective because they expose customers in other geographic locations to the brand therefore creating awareness of its products (Pomodoro, 2013). These pop-up stores can be placed in urban centers, for specific kinds of occasions, or in conjunction with other environmentally friendly brands, which offer the customers a full brand encounter that cannot be offered through online portals. Furthermore, pop-up stores create opportunities for new geographic market experimentation and for obtaining significant feedback from customers that may be useful in future extensions of product offerings and distribution strategies (de Lassus & Anido Freire, 2014). By using these boundaries and changing formats in its distribution plan, Sustainable Fashion not only enlarges the customer base but also enhances the bond of commitment with eager green buyers.
<h5 class="wp-block-heading" id="3-3-3-promotion">3.3.3 Promotion</h5>
The Main thrust of Promotion for Sustainable Fashion involves establishing awareness of sustainable activities and other ethically appropriate actions supported by the brand. The promotional activity will consist of digital marketing, social media marketing, and influencer campaigns, as well as paid content marketing focused on the stories of the materials, from their sourcing to the production of the final product. It also uses cause-related marketing where the company aligns its marketing message with environmental and social causes to support. Here, the three key tactics proposed by the company are based on transparency within the production process as well as the storytelling approach within the Sustainable Fashion Framework, the goal is to develop the so-called ‘emotional connection’ with the customers so that these would become the loyal brand advocates that make others understand why Sustainable Fashion is worth supporting.
The strategy employed for the promotion of Sustainable Fashion is to go for the heart of the target consumers by using storytelling and being authentic in communications on social media. Such a performance is one of the tactics of the content marketing approach, which is based on disclosing how each item was procured sustainably to ethical manufacturing of the product. Speaking of the functionalities of Sustainable Fashion, Pulizzi stated that the group can drive the change in consumer behavior by making them aware of the consequences they have on the environment through interesting stories that are associated with the brand’s commitment to operate under sustainable frameworks. This content is posted on the blog, social media, and the brand’s website so that the message is out there and is appealing to the good people who care about the environment.
Apart from content marketing, the major method of promotion applied at Sustainable Fashion is influencer marketing. Therefore, by orchestrating cooperation with the boosters of the sustainable and ethical lifestyle, the brand will be able to appeal to the existing groups of consumers and, thus, gain more credibility within the market (De Veirman et al., 2017). These people will act as credible sources that can relay the message that the brand wishes to convey to its target market and also present in their daily lives some objects that embody the essence of the brand. Reflecting on the use of influencer marketing, it is also possible to observe that Sustainable Fashion can reach new target audiences, those individuals who are going to carefully contemplate the meanings of environment and ethical production.
Another important constituent of the promotion plan of Sustainable Fashion is cause-related promotional campaigns. Moreover, besides referring to EM and SM to orient the marketing communication campaign, not only good for the brand image (Balmer, 2011; Capri & Castaldo, 2012; c-; Cha & Kim, 2010; de Bergerac & Morrin, 2007; Dawson, 2008; Farn, 2010; Fionda & accomplished Theoretic, That is why Sustainable Fashion may interfere with environmental or fair trade non-commercial organizations and launch combined appeals for ethical purchase. As well as informing the public on the matters that concern them, they promote the Sustainable Fashion brand as the one that is making the change. It is thus easier for the company or brand in question to mobilize people to become part of cause-related branding since the methodology slots the company or brand with causes dear to prospective customers and ones they genuinely care for.

<h3 class="wp-block-heading" id="4-marketing-implementation">4. Marketing Implementation</h3>
<ol class="wp-block-list"></ol>
The marketing strategy’s implementation towards the approach of Sustainable Fashion will involve the following to apply the company’s principles of sustainability, transparency, and appropriate production processes. First of all, the brand will become more active in the Internet sphere and intensify its promotion using digital marketing. As for the online promotion, specific use of Instagram, Facebook, and Pinterest will be made to create specific stories involving the process of making each product from sourcing environmentally friendly materials to completing the product. Moreover, cooperation with opinion leaders and influencers who step up for the environmental and ethical aspects of the fashion industry would be critical for audience targeting. These partnerships will assist in re-establishing the brand and give it credibility among the audience of conscious shoppers.
On the same note, Sustainable Fashion will diversify its channels of distribution through affiliated physical stores that have similar ethics and through pop-up stores in strategic major cities. The above strategy ensures that the consumers get to interact with the products to have a better association with the products and the goal of the brand. The new sales model will stay with a strong focus on direct selling via the Internet, which is a unique online store carrying a vast array of the brand’s products and exclusive collections produced under the principles of quality and sustainability. Further, the brand will search for a partnership with environmental NGOs to base promotions of the clothing brand on causes dear to the target population, thus staying loyal to the principle of sustainable clothing production.
Therefore, to achieve proper customer relations and proper brand image, Sustainable Fashion will periodically create content that pushes the message that consumers have to be conscious of their fashion consumption impacts on the environment and society. A lot of this will be in the form of a blog, vlogs, and tutorials on why sustainable fashion matters and how it can be implemented. The brand will also establish patronage using loyalty schemes, referrals, and discounts on products for patrons of the brand’s upcoming releases. Thus, the approach that has been chosen by Sustainable Fashion is to not only attract the client again and again but to mobilize them to encourage others to also go for this brand and support its causes. The following is a specific implementation plan that would put Sustainable Fashion at the forefront of the fashion industry as what it aims to be – an authority for ethical and sustainable fashion.

<h3 class="wp-block-heading" id="5-marketing-control">5. Marketing Control </h3>
<ol class="wp-block-list"></ol>
Marketing control plays an important role in the successful implementation of strategies within Sustainable Fashion to achieve the desired results. This encompasses the act of assessing the marketing activities and results against certain marked targets in a bid to identify areas that require correction or improvement. In the following section, a summary of the monetary, strategic, and operative controls that Sustainable Fashion will employ to accomplish its marketing goals is presented.
Financial control is another important aspect of the <a href="https://www.investopedia.com/terms/m/marketing-plan.asp" data-type="link" data-id="https://www.investopedia.com/terms/m/marketing-plan.asp" target="_blank" rel="noopener">marketing plan </a>and organization ensures that all marketing activities of Sustainable Fashion do not surpass the budget. Marketing expense plan: A clear marketing Expense plan for social media marketing will be prepared to show the likely expenses to be incurred on specific activities including, advertising, partnership with key influencers, content creation, promotion, and event promotions amongst others as recommended by Kotler & Keller (2016) In this way, any implementation difference in total amounts can be subject to early detection, and necessary methods of correction can be applied. Some of the financial measures that will be considered include; the return on investment (ROI), cost acquired to attain a customer (CAC), and lifetime value of a customer (LTV) to determine the efficiency of employed marketing communication activities (Lovelock & Wirtz, 2016). Thus, for example, if the ROI of the convention of social media campaigns is significantly lower than anticipated, then the company may have to adjust its content placements or target market. Monthly marketing KPI reports will also allow for checking the effectiveness of financial investments in marketing and the impact of marketing on the financial situation of the company (Morioka et al., 2019).
Strategic control is the fact of coordination of the hereby marketing activities of Sustainable Fashion with the general business development strategy and objectives. This means conducting a periodic assessment of the company’s marketing plan with a simple view of having to know if the changes on the ground require the company to change its marketed strategy due to factors such as changes in the market and customers and new entrants into the market among others forces (Walker & Mullins, 2014). To be in a position to counter any changes that may occur in the market, SWOT will be conducted at some intervals to assess the market (Hill & Westbrook, 1997). For example, changes in customers’ needs and wants towards earth-sensitive products can be a threat to Sustainable Fashion in a way that the latter may deem it useful to expand product range or enter new niches. On the other hand, another threat can be the appearance of new entrants that create similar value offers hence creating pressure to either realign or fortify the value offers. The message of the products to be marketed in the market needs to be uniform to portray the company’s stand on issues to do with sustainability, transparency, and the ethical way of doing things (Belz & Peattie, 2012).
An operational control retains the day-to-day activities as well as the activities in the marketing plan and measures to follow to ensure that the activities are done as required. This involves highlighting goals of accomplishment for every type of marketing that is to be conducted over the Internet, for example, the level of interaction, number of visitors, conversion proportions, and customer feedback (Jobber & Ellis-Chadwick, 2019). For example, if the number of visits to its website is low compared to the expected number, then the company may need to re-strategize on SEO or embark on website advertisements. The second source of information will also be the customers where survey interviews will be conducted to determine their level of satisfaction or lack of the same on the products or services consumers receive or how they are being treated (Kotler et al., 2019).

<h3 class="wp-block-heading" id="6-references">6. References:</h3>
Adamkiewicz, J., Kochańska, E., Adamkiewicz, I. and Łukasik, R.M., 2022. Greenwashing and sustainable fashion industry. Current Opinion in Green and Sustainable Chemistry, 38, p.100710.
Puspita, H. and Chae, H., 2021. An explorative study and comparison between companies’ and customers’ perspectives in the sustainable fashion industry. Journal of Global Fashion Marketing, 12(2), pp.133-145.
Mukendi, A., Davies, I., Glozer, S., and McDonagh, P., 2020. Sustainable fashion: current and future research directions. European Journal of Marketing, 54(11), pp.2873-2909.
Pucker, K.P., 2022. The myth of sustainable fashion. Harvard Business Review, 13, p.2022.
Ikram, M., 2022. Transition toward green economy: Technological Innovation’s role in the fashion industry. Current Opinion in Green and Sustainable Chemistry, 37, p.100657.
Kim, Y. and Oh, K.W., 2020. Which consumer associations can build a sustainable fashion brand image? Evidence from fast fashion brands. Sustainability, 12(5), p.1703.
Tran, K., Nguyen, T., Tran, Y., Nguyen, A., Luu, K. and Nguyen, Y., 2022. Eco-friendly fashion among generation Z: Mixed-methods study on price value image, customer fulfillment, and pro-environmental behavior. PLOS ONE, 17(8), p.e0272789.
Blasi, S., Brigato, L. and Sedita, S.R., 2020. Eco-friendliness and fashion perceptual attributes of fashion brands: An analysis of consumers’ perceptions based on Twitter data mining. Journal of Cleaner Production, 244, p.118701.

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<title>Feminism vs. Positivism: Gender Studies and Sexuality | Comparative Analysis</title>
<link>https://onlineassignmenthelp.org/feminism-vs-positivism-gender-studies/</link>
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<pubDate>Mon, 14 Oct 2024 10:21:39 +0000</pubDate>
<category><![CDATA[Literature & English]]></category>
<category><![CDATA[Comparative Gender Analysis]]></category>
<category><![CDATA[Feminism]]></category>
<category><![CDATA[Feminism and Positivism]]></category>
<category><![CDATA[Gender Studies]]></category>
<category><![CDATA[Positivism]]></category>
<category><![CDATA[Sexuality and Society]]></category>
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<description><![CDATA[This sample work explores the contrasting frameworks of feminism and positivism in the context of gender and sexuality studies. The assignment covers gender equality, societal structures, and intersectionality. It also highlights key debates within gender studies. Hire us for your Assignment Help Online. Contact us now! Gender and Sexuality in Society from Theoretical Perspectives: Feminism &]]></description>
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This sample work explores the contrasting frameworks of feminism and positivism in the context of gender and sexuality studies. The assignment covers gender equality, societal structures, and intersectionality. It also highlights key debates within gender studies.
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<h2 class="wp-block-heading">Gender and Sexuality in Society from Theoretical Perspectives: Feminism & Positivism</h2>
<h2 class="wp-block-heading">FEMINISM:</h2>
Feminism, a socio-political and cultural movement, promotes equal rights, opportunities, and treatment for people of both genders, with an emphasis on addressing and redressing the discrimination and disadvantages that women have historically and currently suffered. The goal of feminism is to confront and disrupt institutional and social frameworks that support gender-based oppression and injustice (Bard, 2023, October 28). 
Although the goals and methods of feminism may differ, some common themes are the following:
<ul class="wp-block-list">
<li>Gender equality: Achieving gender equality, where people of all genders have equal rights and opportunities in all spheres of life, including politics, economics, education, and interpersonal relationships, is the central objective of feminism.</li>
<li>Challenging stereotypes: Traditional gender roles and stereotypes that prescribe behaviors for men and women are challenged and dismantled by feminism. It aims to develop a more flexible and inclusive view of gender and the expectations that come with it.</li>
<li>Women’s rights: Historically, feminism has focused on resolving concerns that are unique to women, such as domestic abuse, employment discrimination, and reproductive rights. The feminist movement focuses on women’s rights.</li>
<li>Empowerment: Feminism encourages women and other oppressed groups to take charge of their lives, stand up for what is right, and participate in the decision-making process. Promotes autonomy and self-determination.</li>
<li>Intersectionality: <a href="https://newuniversityinexileconsortium.org/wp-content/uploads/2021/08/Hesse-Biber.et_.al-ResearchProcess.pdf" data-type="link" data-id="https://newuniversityinexileconsortium.org/wp-content/uploads/2021/08/Hesse-Biber.et_.al-ResearchProcess.pdf" target="_blank" rel="noopener">Feminists</a> accept this concept since gender injustice is linked to other forms of discrimination such as race, class, sexual orientation, and disability. Intersectional feminism recognizes the unique challenges that multi-oppressed people face.</li>
<li>Social and legal reform: A common aspect of feminist action is promoting changes to laws and regulations that discriminate against women or defend gender disparities. Additionally, it aims to dispel cultural practices that encourage gender bias and raise awareness about them.</li>
</ul>
It is crucial to recognize that feminism does not have a single perspective. Liberal, radical, intersectional, and other feminisms offer different perspectives and approaches to gender equality.
<h3 class="wp-block-heading">Concept of Feminism with regard to Articles readings:</h3>
Feminism has emerged as an interdisciplinary area of study, catalyzing various academic inquiries and research initiatives within other academic domains. Several prominent topics within the field of <a href="https://sanjukta.medium.com/feminist-criticism-of-positivism-august-comtes-law-of-three-stages-term-paper-for-phd-course-ad8c5a8bdb1" data-type="link" data-id="https://sanjukta.medium.com/feminist-criticism-of-positivism-august-comtes-law-of-three-stages-term-paper-for-phd-course-ad8c5a8bdb1" target="_blank" rel="noopener">feminism</a> are presented below, accompanied by references to notable academic works.
<ul class="wp-block-list">
<li>Claudia Goldin’s 2014 study, titled “A Great Gender Convergence: Its Final Chapter,” examines historical patterns of gender income and educational attainment disparities in the United States.</li>
<li>The publication entitled “Global and Regional Estimates of Violence Against Women: prevalence and Health Effects of intimate partner violence and non-partner sexual Violence” from the World Health Organization (2013) provides extensive information on the occurrence of violence against women around the world.</li>
<li>The article titled “Abortion Around the World: A Decade of Uneven Progress” by the Guttmacher Institute in 2016 investigates the patterns observed in abortion rates and regulations on a global scale.</li>
<li>Kimberlé Crenshaw’s seminal publication, “Demarginalizing the Intersection of Race and Sex: A Black Feminist Critique of Antidiscrimination Doctrine, Feminist Theory, and Antiracist Politics,” was first published in 1989.</li>
<li>In her seminal 1984 research titled “Abortion and the Politics of Motherhood,” Kristin A. Luker explores the influence of the women’s movement on the issue of abortion rights in the United States.</li>
</ul>
Feminist studies help us understand gender issues and the fight for gender equality in various societies.

<h2 class="wp-block-heading">POSITIVISM:</h2>
Positivism is a philosophical and social science framework that places significant emphasis on empirical observation, data collection, and utilizing the scientific process as the primary approach to acquiring knowledge and understanding the world. The concept is linked to the notion that validity should be attributed only to knowledge that can be objectively observed and confirmed. The philosophical framework of positivism originated during the era of Enlightenment and subsequently received significant recognition during the 19th century. (Count (1830/1986)
The fundamental attributes and principles associated with positivism encompass:
<ul class="wp-block-list">
<li>Empiricism, as posited by positivism, posits that knowledge is acquired through the process of sensory experience and empirical observations. Prioritizing facts, data, and evidence takes precedence over abstract or philosophical thinking.</li>
<li>The concept of positivism states that a proposition or idea has meaning only if it can be verified empirically. In essence, if a proposition lacks the capacity to be subjected to empirical testing or verification, it is considered unimportant.</li>
<li>Objectivity is a fundamental principle held by positivists, who strive to achieve a state of impartiality and minimize the influence of personal biases and subjectivity in their research efforts. Proponents claim that scientific information should exhibit a high degree of value neutrality and objectivity.</li>
<li>Positivists defend the scientific method as a means of conducting research in both the natural and social sciences. This approach involves the collection and methodical examination of data, the development of hypotheses, and the subsequent verification of these hypotheses using experimental or observational means.</li>
<li>Reductionism is an approach commonly employed in <a href="https://www5.austlii.edu.au/au/journals/AUJlLawSoc/1986/6.pdf" data-type="link" data-id="https://www5.austlii.edu.au/au/journals/AUJlLawSoc/1986/6.pdf" target="_blank" rel="noopener">positivism</a>, in which complicated phenomena are deconstructed into simpler, more manageable components to facilitate research. This methodology is used to investigate fundamental factors and interconnections in a methodical manner.</li>
</ul>
The term “positivism” is often associated with Auguste Comte, a 19th-century French philosopher and pioneer of sociology. Comte’s positivist paradigm assumed that society could be studied scientifically. He proposed a three-phase model of the progression of human knowledge: theological or religious, metaphysical or abstract, and positive or scientific.
<h3 class="wp-block-heading">Concept of Positivism with regard to Articles readings:</h3>
Positivism has exerted a substantial influence on numerous academic fields, especially in the field of social sciences. The following are fundamental components of positivism, supported by references to notable works and their respective years of publication:
Empirical research: Empirical research refers to the systematic investigation and analysis of phenomena through the collection and interpretation of data. It is a scientific approach.
<ul class="wp-block-list">
<li>Max Weber’s 1919 work “Objectivity in the Social Sciences and Social Policy” highlighted the importance of using empirical research methods and maintaining objectivity in the study of social phenomena.</li>
</ul>
Scientific Method: The scientific method is a systematic approach used in scientific research to investigate and understand natural phenomena. It involves a series of steps that include
<ul class="wp-block-list">
<li>In 1897, Emile Durkheim’s “Suicide: A Study in Sociology,” a pioneering sociological study, used the scientific method to investigate the causes of suicide rates. This study strongly emphasized empirical evidence in its analysis.</li>
</ul>
Quantitative Analyzes: The present study used a quantitative analysis approach to examine the data.
<ul class="wp-block-list">
<li>The notion of “middle-range theories” was proposed by Robert K. Merton in his seminal article “Social Theory and Social Structure” published in 1949. Merton emphasized the importance of employing quantitative tools to empirically examine sociological theories.</li>
</ul>
Positivism in economics: the concept of positivism in the field of economics:
<ul class="wp-block-list">
<li>Milton Friedman’s essay “The Methodology of Positive Economics,” published in 1953, is a seminal literary work that promotes the principles of economic positivism. Emphasizes the importance of conducting empirical tests to validate economic ideas.</li>
</ul>
Behavioral Psychology: The field of study known as behavioral psychology focuses on the scientific examination of human and animal behavior.
<ul class="wp-block-list">
<li>The seminal work “Psychology as the Behaviorist Sees It” (1913) by John B. Watson is considered a foundational text for behaviorism in psychology. This famous work emphasizes observable behaviors and experimental methods.</li>
</ul>
The sources demonstrate the widespread <a href="https://d-nb.info/1270673610/34" data-type="link" data-id="https://d-nb.info/1270673610/34" target="_blank" rel="noopener">influence of positivism</a> and empirical research methods in sociology, economics, and psychology across academic fields and time periods. Positivism’s emphasis on objective, empirical analysis has helped build various fields and advance scientific understanding in each domain.

<h2 class="wp-block-heading">Examples of Everyday Experiences of Gender and Sexuality:</h2>
<h3 class="wp-block-heading">1: Gender Transformation:</h3>
Example 1: Alex, a 30-year-old transgender, describes his gender transition. His past includes hormonal medication, surgery, and the social and legal consequences of gender reassignment. (Details are attached as Appendix I).
Feminism: Transgender man Alex practices feminist “gender inclusion” and “gender diversity.” He promotes gender identities beyond masculine and feminine. Alex’s hormones, surgery, and change are feminist. This highlights the need to accept the gender identities of transgender people, respect their self-identification and campaign for legal and social changes that protect their experiences.
Positivism: Positivism’s “empirical research” proves Alex’s transsexuality. Quantitative empirical research explains the phenomena. Document the results of transgender surgery and hormone therapy. The legal and social changes in this community are examined. Evidence is needed to explain gender transition, health care outcomes, and legal and social changes regarding transgender people. Positivity emphasizes this.
<h3 class="wp-block-heading">2: Challenges in the workplace:</h3>
Example 2: Jordan, a 35-year-old gay man, talks about workplace bullying, microaggressions, and the importance of coming out to stay authentic. Jordan is LGBTQ. (Details are attached as Appendix II).
Feminism: Intersectionality influences feminist life in Jordan. Gender, sexuality and race affect people, according to intersectionality. Jordan’s LGBTQ identity can lead to gender and sexual orientation discrimination. Intersectional feminism fights for the rights and justice of multiple identities.
Positivism: Jordan’s work resembles the “data collection and analysis” of positivism. Positivism studies social issues with statistics. Jordan researched workplace discrimination, microaggressions, and the effects of freely expressing one’s identity on employees and its benefits. Positive research addresses social issues with measured data.
<h3 class="wp-block-heading">3: Intersectionality</h3>
Example 3: Carlos, a black queer person, talks about his sexuality and race in this video. They share how they have handled discrimination and hate caused by various identities. (Details are attached as Appendix III).
Feminism: Carlos is a feminist who lives intersectionality. Intersectionality recognizes that race, gender, and sexuality affect people. Carlos, a Black LGBTQ person, faces discrimination in numerous areas. Intersectional feminism fights against intersectional oppression and promotes complex identity rights and inclusion.
Positivism: Carlos represents “Data Collection and Analysis” positivism. Positivism uses data to study society. Carlos can study the emergence, impact, and trends of racial and sexual hostility. With objective and quantitative facts, this positivist study solved social problems.


<h2 class="wp-block-heading">LO1: Demonstrate knowledge of the debates in the sociology of gender and sexuality.</h2>
The sociology of gender and sexuality is dynamic, with ongoing debates about feminism and positivism. These arguments focus on sociological methods, perspectives, and approaches to gender and sexuality. In this field, several important elements and continuous debates deserve attention (Risman, 2018).
Feminism and gender sociology: Feminist researchers have been crucial in challenging gender norms and analyzing gender formation in society. The best ways to manage gender identity, roles, and inequality are a hot topic in feminism and sociology (Haraway 1988).
Important considerations are:
Postpositivism: Feminist researchers argue that a positivist framework may not adequately capture people’s complex and subjective experiences of gender and sexuality. They recommend post-positivist and qualitative methods to study these experiences.
Ethnographic research is a qualitative method used to study how people negotiate their gender identities and sexual orientations in different social contexts. This strategy uses ethnography and in-depth interviews.
<h4 class="wp-block-heading">Positivism and the Sociology of Gender:</h4>
Positivist sociology emphasizes empirical facts and quantitative measures to study issues of gender and sexuality. However, this perspective can limit understanding of the complexity of gender and sexuality. Important considerations are:
Gender inequalities: Positivist methods have made it easier to measure and analyze gender inequalities, such as the gender pay gap. These measures have shaped policy.
Criticism: A positivist approach may not capture the qualitative and subjective aspects of gender and sexuality. Gender studies experts maintain that quantitative data may not fully capture gender experiences.
Complementarity: Some sociologists believe that positivist and qualitative methods should be used together to identify patterns and understand their meanings and experiences.
<h4 class="wp-block-heading">Emerging Approaches and Debates:</h4>
Queer theory: Queer theory is a critical sociological approach to gender and sexuality. The theme challenges sexual and gender norms and uses a post-positivist deconstructive framework. (Butler 1990).
Research Ethics: Debates continue over the ethics of gender and sexuality research. Academic researchers should examine the ethical concept of informed consent, the risk of revictimization in sensitive research, and the need to promote inclusion and respect throughout the study process (Valentine, 2017).
Critical feminist approaches: Researchers use critical and post-structuralist perspectives. These researchers study gender and sexuality through discourses, power relations and construction of social identity (Connell, 2009).

<h2 class="wp-block-heading">LO2: Critically interpret evidence from everyday experiences of gender and sexuality about academic debates on the sociology of gender and sexuality.</h2>
Sociology scholars can critically analyze gender and sexuality in everyday life using feminist and positivist viewpoints. There are several ways to interpret these experiences:
<h4 class="wp-block-heading">Gender norms and everyday life:</h4>
Daily events highlight how gender norms and expectations affect behavior. Feminist sociologists emphasize that these norms are socially generated and reinforced, resulting in unequal power relations. As an example,
<ul class="wp-block-list">
<li>In the workplace, women are expected to care for others, while men are expected to lead. This phenomenon illustrates gender conventions that feminist sociologists believe must be challenged to achieve gender equality (West et al., 1987).</li>
</ul>
Media and representation: These are important topics in communication and cultural studies. Examines how media channels such as television and social opinions on gender and sexuality are strongly influenced by the media. Feminist sociology criticizes media representations for perpetuating negative notions and stereotypes.
<ul class="wp-block-list">
<li>Daily media consumption often sparks debates about how objectification, gender violence, and restricted representation fuel gender inequality. Feminist media analysis emphasizes the need for more inclusive and stronger representations (Woodward, 2016).</li>
</ul>

<h2 class="wp-block-heading">LO3: Use theory to interpret and illuminate everyday experiences of social life and social structures.</h2>
Feminist theory studies the social, political, and economic inequalities of women to understand and address them. Even in comparable jobs, men and women receive different compensation due to the gender pay gap. This event could be interpreted using feminist ideas such as gender stratification. One of the studies states that gender hierarchies in society cause salary differences. The wage gap in everyday life shows how structural structures foster gender inequalities. Feminist researchers link wage disparity to patriarchal institutions and deeply ingrained social norms that privilege men as primary earners and women as caregivers. (Acker, 2006)
Domestic abuse is a widespread but largely unreported social problem. The positivist perspective maintains that the best way to understand the extent of domestic abuse is through hard facts, such as surveys, police reports, and hospital records. Positivism allows for the development of policies and the implementation of interventions by measuring the extent of the problem. By using data, we can better understand trends, vulnerabilities, and the effectiveness of specific interventions (Mooney, 2000).


<h2 class="wp-block-heading">LO4: Demonstrate a critical understanding of academic evidence and how it can be used to construct an argument.</h2>
A <a href="https://plato.stanford.edu/entries/feminist-science/" data-type="link" data-id="https://plato.stanford.edu/entries/feminist-science/" target="_blank" rel="noopener">feminist and positivist</a> understanding of academic evidence includes:
<ul class="wp-block-list">
<li>When choosing evidence, use academic research, studies, and concepts that are directly relevant to the topic of study, particularly feminism and positivism. This requires studying positivist methods for researching gender inequality (Risman, 20110).</li>
<li>The task is to analyze and evaluate the evidence. This requires a rigorous analysis of the selected evidence, taking into account methodology, data, and strengths and limitations. Check if it supports or opposes your thesis.</li>
<li>Construct an argument: use evidence to form a logical and coherent argument. Positivist research methodology provides measurable data, while feminist perspectives emphasize qualitative and intersectional ways of addressing the complexity of gender-related issues (Haraway, 1988).</li>
<li>To handle counterarguments, one must recognize and analyze opposing ideas while contextualizing one’s own. Consider credible counterarguments to the academic debate for a complete academic discussion. This demonstrates subject matter competence and elevates perspective. Examine counterarguments to critically evaluate various opinions that may contradict the main argument. This procedure improves argumentation, intellectual rigor and academic discourse. (Tuchman, 1984).</li>
<li>Formulating informed conclusions: This section summarizes important arguments and draws reasoned conclusions using academic evidence. This post asks how one’s argument affects feminism and positivism.</li>
</ul>

<h2 class="wp-block-heading">LO5: Critically evaluate academic arguments to build an understanding of gender and sexuality in society</h2>

Academic ideas for understanding gender and sexuality in social frameworks, particularly feminism and positivism, can be methodically evaluated (Risman, 2023).
1. Identify the key argument in the academic article. What is the main thesis on sexuality and gender of positivism and feminism?
2. Evaluate the theoretical framework or perspective used to support the argument. This exam evaluates positivist and feminist ideas.
3. Evaluate the focus of the study. Do you prioritize positivism, quantitative data, empirical analysis, or qualitative and post-positivist methods?
4. Evaluate the evidence for the argument to determine its credibility and relevance. Is the data on gender and sexuality reliable and complete?
5. Explore intersectionality: Check to see if the argument incorporates race, socioeconomic status, and sexual orientation.
6. Ethical Critique Considerations: This critique explores the gender and sexuality ethics of academic work, including informed consent, privacy, and harm to participants.
7. Critical reflection: Evaluate how the argument impacts our knowledge about gender and sexuality in society. Its policy formulation, social transformation, and future research results are valuable.


<h3 class="wp-block-heading">Appendix I</h3>
Details of Example 1: Alex, a transgender guy who is 30 years old, discusses his experience of transitioning from the female to the male gender. Alex transitioned from the female to the male gender. Prior to this, Alex considered herself to be a woman. In the past, he has altered his gender identity, which required him to go through the processes of hormone therapy and surgery, as well as deal with the social and legal implications of doing so. This was all a part of his journey to become the person he is now, and it was important for him to go through it.
This example is taken from a book Feminist media analysis: A critical introduction. SAGE Publications, by Woodward.

<h3 class="wp-block-heading">Appendix II</h3>
Details of Example 2: This is an example from everyday life and is taken from an article. Jordan, a gay man of 35 years old, talks about the difficulties he encounters in the profession, including discrimination in the workplace, microaggressions, and the significance of coming out in the workplace to retain authenticity. Because Jordan is a member of the LGBTQ community, he considers himself to be a part of that community. 
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1024" height="680" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/10/image1.png" alt="Gender and Sexuality Comparative analysis in the workplace" class="wp-image-16889" srcset="https://onlineassignmenthelp.org/wp-content/uploads/2024/10/image1.png 1024w, https://onlineassignmenthelp.org/wp-content/uploads/2024/10/image1-300x199.png 300w, https://onlineassignmenthelp.org/wp-content/uploads/2024/10/image1-768x510.png 768w, https://onlineassignmenthelp.org/wp-content/uploads/2024/10/image1-900x598.png 900w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>

<h3 class="wp-block-heading">Appendix III</h3>
Details of Example 3: Throughout the chat, Carlos, a gay Black guy, talks about how his racial identity and sexual orientation are interwoven with one another. Carlos is a member of the African American community. They discuss the challenges they have faced in overcoming prejudice and discrimination as a direct result of the intersection of these identities and the experiences they have shared with one another. These issues have arisen as a direct result of the experiences they have shared with one another.
This example is taken from an article and is a very good explanation of Gender/sexuality.
<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" decoding="async" width="253" height="199" src="https://onlineassignmenthelp.org/wp-content/uploads/2024/10/image2.jpeg" alt="Feminism vs. Positivism: Gender Studies and Sexuality | Comparative Analysis" class="wp-image-16890"/></figure></div>
<h2 class="wp-block-heading">References:</h2>
<div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
Cenedese, M.L., 2023. Reflections on the Feminist Archive: The Case of the Bibliothèque Marguerite Durand.
Risman, B. J. (2018). Gender and sexuality sociology: Current perspectives. Oxford University Press.
Risman, B. J. (2023). Feminism and positivism in sexuality and gender research. In B. J. Risman (Ed.), The Oxford handbook of feminist theory (2nd ed., pp. 543-572). Oxford University Press.
Valentine, A. (2017). Gender and sexuality research ethics: A critical review. International Journal of Social Research Methodology, 20(1), 45-62.
Woodward, S. (2016). Feminist media analysis: A critical introduction. SAGE Publications.
Meyer, I. H. (2003). Prejudice, social stress, and mental health in lesbian, gay, bisexual, and transgender people: An integrative review of psychological research. Psychological Bulletin, 129(5), 675-717.**
Comte, A. (1830/1986). Cours de philosophie positive (4 vols.). Translated by Harriet Martineau. Routledge.
Mooney, J. (2000). Domestic violence: A positivist perspective. In J. M. Henslin (Ed.), Social problems: A contemporary introduction (pp. 169-188). Pearson Prentice Hall.
Risman, B. J. (2010). Gender and sexuality sociology: Current perspectives. Oxford University Press.
Grant, J. E., & Lipsitz, G. (2022). Transgender lives: Complex stories, real voices. Norton.
Crenshaw, K. (1989). Demarginalizing the intersection of race and sex: A black feminist critique of antidiscrimination doctrine, feminist theory and antiracist politics. University of Chicago Legal Forum, 1989(1), 139-167.**
Connell, R. W. (2009). Gender: Short introductions. Polity Press.
West, C., & Zimmerman, D. H. (1987). Doing gender. Gender & Society, 1(2), 125-152.
Acker, J. (2006). Inequality regimes: Gender, class, and race in organizations. Gender & Society, 20(4), 441-464.
Goldin, C. (2014). A grand gender convergence: Its last chapter. American Economic Review, 104(4), 1091-1119. https://doi.org/10.1257/aer.104.4.1091
Guttmacher Institute. (2016). Abortion worldwide: A decade of uneven progress. https://www.guttmacher.org/pubs/AWWfullreport.pdf
Crenshaw, K. (1989). Demarginalizing the intersection of race and sex: A Black feminist critique of antidiscrimination doctrine, feminist theory, and antiracist politics. University of Chicago Legal Forum, 1989(1), 139-167.
Luker, K., 1984. Abortion and the Politics of Motherhood. Univ of California Press.
Moore, J., 2017. John B. Watson’s classical S–R behaviorism. The Journal of Mind and Behavior, pp.1-34.
Haraway, D. J. (1988). Situated knowledges: The science question in feminism and the privilege of partial perspective. Feminist Studies, 14(3), 575-599.
Tuchman, B. W. (1984). The writing of history (2nd ed.). Macmillan.
Butler, J. (1990). Gender trouble: Feminism and the subversion of identity. Routledge.
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<title>The Impact of Homelessness on Mental Health in the UK</title>
<link>https://onlineassignmenthelp.org/homelessness-and-mental-health/</link>
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<pubDate>Fri, 11 Oct 2024 11:13:09 +0000</pubDate>
<category><![CDATA[Nursing & Healthcare]]></category>
<category><![CDATA[Homelessness and Mental Health]]></category>
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<description><![CDATA[This is a sample work that explores the impact of homelessness on mental health in the UK. The post discusses the relationships between homeless adults and mental health conditions, different models of health care, and some recommendations for improving the mental health of the homeless population in the United Kingdom. Need Nursing and Healthcare Assignment]]></description>
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This is a sample work that explores the impact of homelessness on mental health in the UK. The post discusses the relationships between homeless adults and mental health conditions, different models of health care, and some recommendations for improving the mental health of the homeless population in the United Kingdom.

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<h2 class="wp-block-heading" id="homelessness-with-mental-health-in-the-uk">HOMELESSNESS WITH MENTAL HEALTH IN THE UK</h2>

<div class="wp-block-rank-math-toc-block" id="rank-math-toc"><h2>Table of Contents</h2><nav><ol><li><a href="#homelessness-with-mental-health-in-the-uk">HOMELESSNESS WITH MENTAL HEALTH IN THE UK</a><ol><li><a href="#introduction">INTRODUCTION </a></li><li><a href="#introduction-to-the-issue-context-definitions-and-some-statistics">INTRODUCTION TO THE ISSUE CONTEXT, DEFINITIONS, AND SOME STATISTICS </a></li><li><a href="#models-of-health-what-model-of-health-do-you-think-is-currently-think-is-adopted-and-why-are-there-any-alternative-models-that-can-be-adopted">MODELS OF HEALTH- WHAT MODEL OF HEALTH DO YOU THINK IS CURRENTLY THINK IS ADOPTED AND WHY? ARE THERE ANY ALTERNATIVE MODELS THAT CAN BE ADOPTED? </a></li><li><a href="#how-is-person-centered-care-a-person-centered-care-approach-adopted-within-the-area-you-are-interested-in-discuss-models-theories-and-best-practice">HOW IS PERSON-CENTERED CARE/ A PERSON-CENTERED CARE APPROACH ADOPTED WITHIN THE AREA YOU ARE INTERESTED IN DISCUSS MODELS THEORIES AND BEST PRACTICE</a></li><li><a href="#recommendations-for-the-future">RECOMMENDATIONS FOR THE FUTURE</a></li><li><a href="#conclusion">CONCLUSION </a></li><li><a href="#references">REFERENCES: </a><ol><li><a href="#check-more-sample-work">Check more Sample Work: </a></li></ol></li></ol></li></ol></nav></div>

<h3 class="wp-block-heading" id="introduction">INTRODUCTION </h3>

The shocking link between homelessness and <a href="https://www.crisis.org.uk/ending-homelessness/key-homelessness-policy-areas/health-and-wellbeing/mental-health/" data-type="link" data-id="https://www.crisis.org.uk/ending-homelessness/key-homelessness-policy-areas/health-and-wellbeing/mental-health/" target="_blank" rel="noopener">mental health in the UK</a> sheds light on the harsh reality for many vulnerable individuals struggling to navigate life’s complexities (Smith, 2019). Mental health issues are common among homeless people, demonstrating an undeniable connection between these two interrelated issues (Jones & Brown, 2020).
Economic disparities, inadequate mental health services, and a lack of affordable housing add to the already daunting challenges for those without a stable place to call home (National Housing Report, 2021). In addition to the challenges of homelessness, significant percentages of individuals face mental health issues ranging from generalized such as depression and anxiety to more serious problems such as depression (Mental Health in the Homeless Population Study, 2018). 
Unfortunately, access to comprehensive mental health services is often limited and difficult to access, further compounding the struggles of those without safe and secure accommodation (Charity for Homeless Support, 2022). “The combination of negative attitudes towards mental health and the lack of access to mental health services creates a dangerous environment for this vulnerable group, hindering their ability to cope (Smith, 2018.”). 

<h3 class="wp-block-heading" id="introduction-to-the-issue-context-definitions-and-some-statistics">INTRODUCTION TO THE ISSUE CONTEXT, DEFINITIONS, AND SOME STATISTICS </h3>

Tackling this significant and widespread problem in the UK requires a broader understanding of the challenges of homelessness as it relates to mental health “Homelessness” is a term that includes many types of unsafe housing, such as couch surfing and temporary shelters (Shelter, 2021)—and defined by lack of accommodation. Homelessness and mental health are intricately linked, reflecting a range of factors influenced by economic imbalances, institutional weaknesses, and stereotypes
Recent statistics confirm the seriousness of the problem. According to the National Health Service (NHS) Mental Health Survey (2021), 44 percent of homeless people in the UK are known to struggle with mental health and anxiety and depression are two examples of common illnesses that fall into this category in these Serious conditions such as schizophrenia and bipolar disorder are also included. The increasing urgency to meet the specific needs of those experiencing homelessness and mental illness is evident in rising rates (NHS, 2021).
Beyond the lack of shelter or mental health support, the root causes of homelessness and mental illness are complex and multifaceted. Economic imbalances have pushed several marginalized communities into vulnerable situations, leading many into dangerous situations where they feel homeless These issues are exacerbated by the price of housing not for lack of strength, creating a cycle that is increasingly difficult to break without significant intervention (Homeless Link, 2020).
“Homelessness” includes poor quality sleep and unsafe housing (Crisis, 2023). While mental illness is commonly diagnosed, it certainly exists among the homeless. More than 70% of the homeless have a mental illness, most commonly depression, anxiety, or substance use (Fazel et al., 2014). This number is staggering. In the UK, over 240,000 homeless people (Shelter, 2023) have a higher rate of mental illness than the general population. Unfortunately, <a href="https://bbrfoundation.org/blog/homelessness-and-mental-illness-challenge-our-society" data-type="link" data-id="https://bbrfoundation.org/blog/homelessness-and-mental-illness-challenge-our-society" target="_blank" rel="noopener">homeless</a> people have more mental health problems than those in stable housing. But why is it closed? The reason is as complex as the situation.

<h3 class="wp-block-heading" id="models-of-health-what-model-of-health-do-you-think-is-currently-think-is-adopted-and-why-are-there-any-alternative-models-that-can-be-adopted">MODELS OF HEALTH- WHAT MODEL OF HEALTH DO YOU THINK IS CURRENTLY THINK IS ADOPTED AND WHY? ARE THERE ANY ALTERNATIVE MODELS THAT CAN BE ADOPTED? </h3>

In the UK, health policy designed to address homelessness alongside mental health issues has had a profound impact on the development of interventions and support programs In most cases, the mainstream biomedical system and basic planning in health care strategies. The main emphasis of this model is on physiology; Primary health conditions are considered biological diseases that merit medical intervention for diagnosis and treatment (Engel, 1977).
Potential limitations in biomedical models stem from resolving illness and disease about homelessness and mental health, which are inherently complex issues Homelessness is often the result of multiple interacting factors, such as income disparities, lack of affordable housing, and institutional inefficiencies.
Another framework that provides a holistic approach is the biopsychosocial model. Pioneered in 1977 by George Engle, this model recognizes the interaction of biological, psychological, and social determinants of health and well-being. Relationships among homelessness, mental health issues, biological vulnerability, psychological stress, and social determinants of population-based health problems are identified with a biopsychosocial model.
Factors associated with homelessness such as exposure to trauma, loss of social support networks, and environmental stress significantly affect mental health Using a biopsychosocial model provides access to health professionals with a broader understanding of the factors affecting the human health network
Although the biopsychosocial model provides a holistic view, it is also useful to consider alternative models, particularly those that emphasize social determinants of health. The social determinants of health model recognize the important influence of various factors including income, education, housing, and social support on health outcomes (Marmot, 2005). In addressing homelessness, it is important to prioritize addressing these social determinants to promote long-term improvements in mental health.
Healthcare delivery must go through a paradigm shift to implement a new paradigm. There is a need to integrate aspects of the biopsychosocial model with social determinants of health in health professional development programs. Furthermore, as these examples suggest, programs need to be reviewed to emphasize disease prevention, community-based care, and support for life-determining factors.
Homelessness and mental health are intricate and interconnected matters. require a greater understanding of the health models used in the UK Currently available approaches are based on biomedical frameworks, making them especially important in individual research and the Provision of drugs and other medical services. 
Alternative policies need to be explored and more comprehensive strategies developed to support potentially very vulnerable populations. Alternative policies offer excellent opportunities to address the challenges of the link between homelessness and mental health. Housing is one of the first such examples; Prioritize safe shelter as a cornerstone of change. Ensuring that safe housing is provided first allows people to focus on their well-being without the immediate worry of immediate eviction. Housing First can significantly reduce homelessness and increase mental health outcomes, according to evidence (Tsemberis & Eisenberg, 2000).

<h3 class="wp-block-heading" id="how-is-person-centered-care-a-person-centered-care-approach-adopted-within-the-area-you-are-interested-in-discuss-models-theories-and-best-practice">HOW IS PERSON-CENTERED CARE/ A PERSON-CENTERED CARE APPROACH ADOPTED WITHIN THE AREA YOU ARE INTERESTED IN DISCUSS MODELS THEORIES AND BEST PRACTICE</h3>

For people experiencing homelessness in the UK who also have mental health problems to receive personalized and comprehensive care, it is important to implement person-centered care, say McCormack and colleagues. (2017) argues that person-centered care is based on collaborative education, dignity, and respect, to empower patients in their health journey.
 In the present context, the model of recovery is a framework consistent with person-centered treatment. In contrast to a narrow focus on symptoms or deficiencies, this model emphasizes the person’s comfort level, emphasizing their strengths, desires, and aspirations (Slade et al., 2014). Safety models of self-efficacy, social inclusion, and interest for homeless individuals struggling with mental illness It also recognizes the importance of holistic understanding
Personal care policies are also reflected in the design of early housing. Housing places a high priority on providing safe and sustainable housing as a means of promoting the well-being of the community (Tsemberis et al., 2004). This approach is based on the belief that a stable home is a key to such well-being. This approach reflects adherence to person-centered principles of care by prioritizing individual preferences and decisions, thus recognizing individual autonomy in choosing their living arrangements
The importance of recognizing and evaluating all unique experiences is emphasized in the anthropological theory of nursing, developed by Loretta Zderad and Josephine Patterson in 1988. It emphasizes the importance of identifying the person causing the symptoms, exploring their life histories, and developing a personalized intervention plan for homelessness and mental health.
Effective person-centered care services for <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7525583/" data-type="link" data-id="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7525583/" target="_blank" rel="noopener">mental health and homelessness</a> often take a highly integrated and multidisciplinary approach. Detailed understanding of individual needs is achieved through collaboration with mental health professionals, social workers, housing professionals, and peer support professionals The implementation of a person-centered care plan depends largely on collaborative decision-making, including individuals (Leamy et al., 2011 ).
Additionally, the principles of trauma-related care are validated through a person-centered approach. There may be a history of trauma in a homeless population with mental illness; It is important to recognize this to provide compassionate and caring care (SAMHSA, 2014). Dementia-informed care aligns with person-centered principles by exploring individual experiences and promoting a safe and encouraging environment.
Active listening, empathy, and shared decision-making are all components of person-centered care in the workplace. In treating poor people and people with dementia, health professionals need to establish trusting relationships, understand individual issues, and work together to develop care strategies that are appropriate to the person’s dignity and belonging objectives. 
In summary, policies such as the recovery model and the prior integration of housing along with humanistic nursing considerations are critical to implementing a person-centered system of care that addresses homelessness and mental health in the UK. By incorporating a multidisciplinary approach, trauma-focused care, empathy, and respect into the design of interventions, best practice assures that people are empowered treatment process. 

<h3 class="wp-block-heading" id="recommendations-for-the-future">RECOMMENDATIONS FOR THE FUTURE</h3>

Developing a conceptual framework for action is critical to initiating meaningful and sustainable change in the UK approach to homelessness and mental health issues
Providing adequate funding to strengthen mental health services is essential, as it guarantees individualized care for those experiencing homelessness and improves outcomes (Mental Health Task Force, 2016). Meeting the complex needs of this vulnerable population will be facilitated through investment in mental health services.
Prioritizing affordable housing is essential to disrupting recurrent homelessness and mental health issues (National Housing Association, 2020). In addition to providing immediate relief, smart investments in housing projects lay the foundation for individuals to rebuild their lives in a safe and stable environment.
The creation of a range of primary care facilities including mental health services is essential to ensure quick and accessible treatment (NHS Long Term Plan, 2019). By strengthening early intervention and comprehensive health care for homeless individuals, this integration reduces barriers to accessing mental health services.
Community-based support programs are better able to meet the multifaceted needs of people experiencing homelessness by providing a comprehensive range of services (Homeless Link, 2021). Such programs may include mental health counseling, substance abuse treatment, and job training. Such programs can be greatly improved through partnerships between health professionals, social workers, and community organizations.
There is a need for depression prevention education for frontline staff, including social workers, shelter workers, and health care providers (SAMHSA, 2014). To facilitate the recovery of people experiencing homelessness who face traumatic events, it is important to create a supportive and empathetic environment
Persistent prevention strategies that address the social determinants of homelessness and mental health need to be implemented to achieve higher outcomes (Marmot, 2005). Addressing underlying problems such as income inequality, poor education and lack of social support can prevent people from becoming homeless
To pursue a future in which the mental health and well-being of homeless people in the UK are highly valued, access to these recommendations will help achieve more integrated and effective care systems Using evidence-based approaches and ongoing partnerships in government inter-agency roles, health professionals and community organizations. 

<h3 class="wp-block-heading" id="conclusion">CONCLUSION </h3>

In summary, fundamental changes to health care and support networks are needed to effectively address the complex issues of homelessness and mental health in the UK Although current biomedical models are helpful, but not enough to solve the complex and multifaceted nature of these problems ( Engel, 1977). Another framework that provides a comprehensive understanding is the biopsychosocial approach, which recognizes the interplay between biological, psychological and social factors (Engel, 1977) Person-centered care described in the first construct of recovery of the models is crucial in order to be able to adapt them to each individual’s unique preferences and needs (Slade et al., 2014; Tsemberis et al., 2004);
Future recommendations, including increased funding for mental health services, implementation of affordable housing programs, and integration of mental health services into primary care are standard and consistent with established empirically supported strategies (Mental Health Task Force, 2016; National Housing Association, 2020) ; NHS Long Term Planning, 2019). A comprehensive prevention approach continues to evolve through community-based support programs, trauma-related prevention education, and prevention strategies that specifically address social determinants (Homeless Link, 2021; SAMHSA, 2014; Marmot, 2005)
By incorporating these ideas, with the involvement of stakeholders, the UK can set a model for sympathetic and sustainable approaches to running households that are not treated in people with depression. approach not only meets immediate needs but promotes the development of resilience, stability, and social inclusion among people facing these complex challenges. 

<h3 class="wp-block-heading" id="references">REFERENCES: </h3>

<ol class="wp-block-list">
<li>Engel, G. L. (1977). The need for a new medical model: A challenge for biomedicine. Science, 196(4286), 129-136.</li>
<li>Slade, M., Amering, M., Farkas, M., Hamilton, B., O’Hagan, M., Panther, G., … & Whitley, R. (2014). Uses and abuses of recovery: Implementing recovery-oriented practices in mental health systems. World Psychiatry, 13(1), 12–20.</li>
<li>Tsemberis, S., Gulcur, L., & Nakae, M. (2004). Housing First, consumer choice, and harm reduction for homeless individuals with a dual diagnosis. American Journal of Public Health, 94(4), 651–656.</li>
<li>Mental Health Taskforce. (2016). The Five Year Forward View for Mental Health. NHS England.</li>
<li>National Housing Federation. (2020). A sustainable future for supported housing. National Housing Federation.</li>
<li>NHS Long Term Plan. (2019). NHS Long Term Plan. NHS England.</li>
<li>Homeless Link. (2021). Transforming homelessness services: Briefing on the future of homelessness. Homeless Link.</li>
<li>Substance Abuse and Mental Health Services Administration (SAMHSA). (2014). SAMHSA’s Concept of Trauma and Guidance for a Trauma-Informed Approach.</li>
<li>Marmot, M. (2005). Social determinants of health inequalities. The Lancet, 365(9464), 1099-1104.</li>
<li>McCormack, B., Borg, M., Cardiff, S., Dewing, J., Jacobs, G., Janes, N., … & Alvariza, A. (2017). Person-centredness—the ‘state’of the art. International Practice Development Journal, 7(1), 1-15.</li>
<li>Paterson, J. G., & Zderad, L. T. (1988). Humanistic nursing. Wiley.</li>
</ol>

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<title>How Green Banking Practices Influence Employee Behavior and Sustainability</title>
<link>https://onlineassignmenthelp.org/green-banking-and-employee-behavior/</link>
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<pubDate>Thu, 10 Oct 2024 20:52:37 +0000</pubDate>
<category><![CDATA[Business & Management]]></category>
<category><![CDATA[Employee Behavior]]></category>
<category><![CDATA[Green Banking]]></category>
<category><![CDATA[Green HRM]]></category>
<category><![CDATA[Sustainability Practices]]></category>
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<description><![CDATA[This is a sample work that examines how green banking practices influence employee behavior and promote sustainability. The study helps in understanding how voluntary green behavior can be encouraged through green HRM practices which can lead to both environmental and organizational benefits. Hire us for your Assignment Help Online. Contact us now! THE IMPACT OF GREEN]]></description>
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This is a sample work that examines how green banking practices influence employee behavior and promote sustainability. The study helps in understanding how voluntary green behavior can be encouraged through green HRM practices which can lead to both environmental and organizational benefits.

<h5 class="wp-block-heading">Hire us for your Assignment Help Online. <a href="https://onlineassignmenthelp.org/contact-us/">Contact us now!</a> </h5>
<h2 class="wp-block-heading">THE IMPACT OF GREEN BANKING PRACTICES ON EMPLOYEES’ VOLUNTARY GREEN WORK BEHAVIOUR</h2>
There has been a rise of concern towards environmental concerns today and companies cutting across all markets have adopted sustainable methods in their operations and so has the banking industry. The concept of <a href="https://coalitionforgreencapital.com/what-is-a-green-bank/" data-type="link" data-id="https://coalitionforgreencapital.com/what-is-a-green-bank/" target="_blank" rel="noopener">green banking</a> also known as sustainable or environmental banking that entails the integration of environmental concerns in the banking process has become popular. These measures are directed not only towards reducing the number of negative effects on the environment drawn by banking activities but also towards changing the behavior of employees of the organizations to make them more environmentally friendly. Extant literature that relates to green practices in the banking context focuses on how green banking affects the VGB, particularly the mediating variables such as green HRM, employee engagement, and knowledge sharing.


<h3 class="wp-block-heading">Mediating Role of Employee Green Behavior</h3>

In their study, Arulrajah and Senthilnathan (2020) give an understanding of the moderation of Employee Green Behavior in attaining sustainable performance in the banking industry. Their study also supports the idea that green banking practices can be insufficient for improving the sustainability performance of an organization. Hence, the active participation of the workers in green behaviors, which include the need for energy, waste, and recycling, is major in the green policy/ green-outcome gap. The authors assert that since these are voluntary behaviors intended to minimize the impact of environmental factors, shows that the employees supporting the environmental initiatives of the bank including the sustainability goals, help in improving the environmental performance of the bank.
This is supported by Arulrajah & Senthilnathan (2020) adding to the list of guidelines to promote VGB in an organization by pointing to the need to maintain a supportive environment that can encourage employees to engage in VGB. These involve availing all the appropriate materials, structures, resources, and rewards that enable the personnel to be proactive in environmental issues. The researchers also ensure that VGB focuses on the aspect of responsibility other than being in compliance with the organizational policies and responsibilities and being motivated to perform sustainably regarding the environment. This intrinsic motivation is encouraged when the employees of the organization feel that their behavior as well as the efforts they are putting in are in the best interest of the organization and that their efforts are appreciated by the organization.


<h3 class="wp-block-heading">Green HRM Practices and Knowledge Sharing </h3>

Green service behaviors and green HRM correlation are studied by Rubel, Kee, and Rimi (2021). Green HRM is defined as HRM which prioritizes environmental management practices in employment recruitment, training, performance evaluation as well as the development of employees. According to the study by Rubel et al, (2021), green human resource management practices can foster a sustainable culture in an organization. : This shows not only the creation of awareness of the environmental problems being faced in the world but also empowers them with the skills required in undertaking VGB.
Another contribution of this study is the role of green knowledge sharing as a mediator between green HRM practices and green service behaviors of the employees. The authors say that when organizations support green knowledge, sharing increases the effectiveness of best green HRM practices. Employees who are informed about environmental problems are more likely to participate in VGB because they see the impact of their decisions and actions on the organization and the environment. The study also shows that green knowledge sharing initiates a chain of change where the green deputies drive their colleagues into embracing more green approaches within the company hence increasing the multiplier effect of green HRM practices within the organization.


<h3 class="wp-block-heading">Impact of Green Banking on Environmental Performance</h3>

Chen et al. (2022) give a real-world observation on the impact of <a href="https://www.aspiration.com/resources/green-banking" data-type="link" data-id="https://www.aspiration.com/resources/green-banking" target="_blank" rel="noopener">green banking practices </a>on green outcomes and financing in banks. Green financing as defined therefore relates itself to the products that finance environmentally sustainable development like power from renewable resources, energy conservation, and disposal of pollutants. The paper finds out that through green banking practices, the financial institutions that implemented green banking policy complain about positive standards and achievement on the environment and finance through green financing.
Chen et al., (2022) have stated that enhanced Green Banking Performance triggers a virtuous circle of green cumulative improvement process where the entities promote the efforts on Green Initiatives. This in return encourages higher levels of green work behavior by the employees as a volunteerism. The researchers also note that when employees can observe how, for example, green banking practices lead to energy or carbon savings or successful green financing projects then they are more likely to engage in VGB. This is because they get to see the outcome of their inputs and studies as meaningful leading to high morale and motivation.
 However, according to the study that was carried out by Chen et al. (2022), green banking practices will also help the banks earn some reputational rewards as more customers and other stakeholders start to embrace sustainable banking. This rebounds the organizational commitment of the employees since they are proud to be associated with VGB an organization that embraces environmentalism


<h3 class="wp-block-heading">Pro-Environmental Behavior through Green HRM </h3>

Saeed et al. (2019) describe the way the application of green HRM practices influences employees’ PEB at the workplace. In this regard, the study outlines several promising but hitherto unexplored green HRM activities such as green training, green performance systems, and other green employee activities. Hypothesis Three The organizational practices described above are identified to play important roles in affecting the employees’ perceptions of environmental sustainability and their propensity to participate in VGB.
The authors state that green HRMP enhances organizational climate where green WLB is promoted through encouraging voluntary green WB. For instance, the training programs for environmental policies, apart from educating the employees about environmental problems, equip them with environmental management strategies and methodologies. Green performance management systems, in contrast, include an environmental factor in performance evaluations and thus encourage employees to become green. Further, sustainable employee engagement practices like the formation of green teams and the formation of environmental committees offer the employees participation responsibilities within the organization’s sustainability process.
 Saeed et al., (2019) say that green HRM practices are useful in encouraging pro-environmental organizational culture, whereby, employees exhibit discretionary efforts to act in an environmentally sustainable manner. In that sense, it helps to make the overall green banking practice more effective by improving the employees’ conduct in line with the sustainability culture instilled in the organization.


<h3 class="wp-block-heading">Employee Green Behavior in the Banking Sector</h3>

Srusti & Sawasdeep (2018) On the other hand, Iqbal et al. (2018) carried out a study in the Pakistani banking sector to investigate the roles of employees’ green behavior toward environmental sustainability. The analysis found that runoff prediction is more likely to be done when the employees in the banking sector think that their organization has a genuine care for environmental conservation. This perception is a result of green policies, practices, and leadership that surround a given organization.
Thus, the study of Iqbal et al. (2018) shows the relevance of organizational commitment to green practices in enhancing a culture of sustainable behavior in which employees participate in sustainability initiatives through extra efforts. According to the authors, when the employees have perceived that the organization is committed to environmental sustainability, they shall incorporate green values into their practices in their organizations. This internalization of green values is complemented by another factor the organization leadership, in which green leadership sets the green tone for the organization.
Besides, the study also points out that those employees who practice VGB are likely to be more satisfied with their jobs, and exhibit high levels of organizational commitment because they feel that they are working in the right way towards the achievement of the organizational goals and objectives set out in mission and vision statements. This therefore translates to increased levels of employee commitment and hence improved levels of retention, which are very essential for the sustainability of the green banking initiatives.


<h3 class="wp-block-heading">Comprehensive Review of Green HRM</h3>

Pham et al (2020) give a detailed analysis of green HRM and highlight its effects on different aspects of green behaviors among employees. As a part of the review, the focus is made on the role of green HRM in organizational sustainable practices and changing the staff’s behavior and attitude regarding environmental objectives. The authors therefore call for green HRM practices to develop a sustainability-minded workforce that will support the environment. 
Reviewing the literature, Pham et al (2020) proposed four dimensions of Green HRM, which include Green recruitment, Green training and development, Green performance management, and Green employee relations. These components are postulated to be useful for supporting VGB since individuals within organizations thrive to support the cause of sustainability. For instance, green recruitment guarantee that the new employees of the organization are environmentally conscious so that they can promote the green culture and values of the organization, green training, and development policies and procedures ensures that the employees of the organization are equipped with adequate knowledge and skills to participate in VGB.
As with green operation management, Pham et al. (2020) also encourage green performance management, with the explanation that it aims to both set goals concerning the organization’s environmental performance and judge employees according to their effect on sustainability. Apart from popularizing green behaviors among employees this approach also holds environmental performance accountable to the organization’s performance management system. Additionally, some of the green employee relations processes, including the involvement of employees in the sustainability activities, and awarding of green achievements, go further in enhancing the compliance of employees to VGB.


<h3 class="wp-block-heading">Conclusion:</h3>

The literature emphasizes that green banking practice has a significant influence on employees’ voluntary green work behavior. This is not a mercantile relationship, but an entwined one, with green banking practices which are part of organizational culture and values. Green banking activities cover a broad spectrum that includes environmental management in delivery of banking services right to promotion of green banking financial solutions. However there are limitations, these strategies were more dependent on the active involvement of the employee. Essentially, it is the practice of green behaviors by the employees which is voluntary that unlocks the full potential of green banking practices through; conserving resources, recycling, and showing support for sustainability.
Such voluntary green behaviors can be encouraged by the practice of green human resource management (HRM). Green HRM tools such as green recruitment, training, Performance Management Systems, and Employee Green Participation in Sustainable Development are some of the ways through which organizational green values can be matched with the green actions of its employees. According to the literature, when the green HRM practices are well executed then the awareness is established, competencies are developed among the employees, and they gain ownership and intrinsic motivation to practice the green behavior. This intrinsic motivation is important especially because it makes the people to be more willing to go the extra mile rather than just conform to the corporate policies and work towards sustaining the organization.
Furthermore, it is important to mention the relationship between green banking practices, employee engagement, and environmental impacts are more interrelated. According to the literature, organizational commitment toward sustainability in terms of communication, leadership, and as use of sustainability objectives within organizations provides the necessary framework for developing VGB. The paper also showed that when employees feel that their organization is committed to sustainability, they are more likely to embrace sustainable practices in their tasks. This internalization is further enhanced by the fact that they can easily see the impacts of what they do, for instance, increased effectiveness in environmental performance, increased reputation, and positive feedback from their customers and other stakeholders.
Besides the effects of the target of environmental and sustainability management, VGB is also a response to the further development of the general organizational and employee climate. Miller, 2007; Investing in environmental initiatives can give a boost to the morale of the employees, make them more satisfied with their jobs, and have them committed to the organization. People who go to work with the perception that they are benefiting the environment will be motivated, satisfied, and committed in their workplace and will wish to perform extra duties. This, in turn, results in higher retention rates, happy employees, and thus a strengthened organizational culture that is aligned to sustainability.


In the case of banks, attitudes to and implementation of the green policies are not for environmental purposes alone, but for more business values of sustainability. The literature points out that the benefits of green banking practices include improved resource efficiency translating to reduced costs, higher green finance revenues, and improved corporate image. These results generate a virtuous circle, which means that an increase in the company’s financial performance strengthens the organization’s commitment to sustainable development, which in turn encourages employees to persevere with VGB.
 
Finally, it can be concluded the introduction and following of the green banks highly depend on the green behaviors of the employees. There is only one way to make sustainability programs long-term successful in the banks, and that is by following the tips given supporting the VGB. The green OM/HRM framework also means not only integrating green management practices into OM/HRM activities but also creating an organizational culture wherein the employees are willing to contribute to environmental initiatives. Everyone recognizes the major objective of embarking on the conservation of the environment on the one hand and achieving economic benefits on the other hand since banks are custodians of the future economy.


<h3 class="wp-block-heading">References:</h3>

Arulrajah, A. and Senthilnathan, S., 2020. The mediating role of employee green behavior towards sustainability performance of banks. Journal of Governance & Regulation, 9(2), pp.92-102.
Chen, J., Siddik, A.B., Zheng, G.W., Masukujjaman, M. and Bekhzod, S., 2022. The effect of green banking practices on banks’ environmental performance and green financing: An empirical study. Energies, 15(4), p.1292.
Rubel, M.R.B., Kee, D.M.H. and Rimi, N.N., 2021. The influence of green HRM practices on green service behaviors: The mediating effect of green knowledge sharing. Employee Relations: The International Journal, 43(5), pp.996-1015.
Iqbal, Q., Hassan, S.H., Akhtar, S. and Khan, S., 2018. Employee’s green behavior for environmental sustainability: A case of the banking sector in Pakistan. World Journal of Science, Technology and Sustainable Development, 15(2), pp.118-130.
Saeed, B.B., Afsar, B., Hafeez, S., Khan, I., Tahir, M. and Afridi, M.A., 2019. Promoting employee pro-environmental behavior through green human resource management practices. Corporate Social Responsibility and Environmental Management, 26(2), pp.424-438.
Pham, N.T., Hoang, H.T. and Phan, Q.P.T., 2020. Green human resource management: A comprehensive review and future research agenda. International Journal of Manpower, 41(7), pp.845-878.
Li, Y., Zhu, K. and Wang, S., 2020. Polycentric and dispersed population distribution increases PM2.5 concentrations: Evidence from 286 Chinese cities, 2001–2016. Journal of Cleaner Production, 248, p.119202.
Pereira, L., Frenzel, M., Khodadadzadeh, M., Tolosana-Delgado, R. and Gutzmer, J., 2021. A self-adaptive particle-tracking method for minerals processing. Journal of Cleaner Production, 279, p.123711.
Zhang, D. and Du, P., 2020. How China “Going green” impacts corporate performance? Journal of Cleaner Production, 258, p.120604.

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