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  22. <title>5 Ways and Steps to Improve Your E-Commerce Business Through FINANCING</title>
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  46. <description><![CDATA[As predicted, E-commerce has boomed (and is still booming). People buy not just through PCs but through phones and tablets as well. Buyers loved the idea! E-commerce&#8217;s market and competition is huge, now how do you keep up and advance?The word is &#8220;empathy&#8221;-put yourself in your customers&#8217; shoes! Your goods are wonderful, your target market [...]]]></description>
  47. <content:encoded><![CDATA[<p> As predicted, E-commerce has boomed (and is still booming). People buy not just through PCs but through phones and tablets as well. Buyers loved the idea! E-commerce&#8217;s market and competition is huge, now how do you keep up and advance?The word is &#8220;empathy&#8221;-put yourself in your customers&#8217; shoes! Your goods are wonderful, your target market is all credit classes yet your customers are just coming from the mid to upper scales. Say you sell apparel-everyone needs clothing. Come on, you don&#8217;t want to be deprived of clothing purchases just because you do not have a credit card or have a low credit limit, do you? NOT EVERYONE HAS/CAN HAVE A CREDIT CARD.That&#8217;s where financing comes in. I know, you&#8217;ve heard about it. House, auto, cash, etc.-e-commerce financing is different. How do you benefit from it?Not everyone can get a credit card. However, not everyone who owns credit cards pay their credit cards. How do you help the minimum waged guy who&#8217;s got a job, good payment records and a guarantor?Easy!#1 Forget you are JUST helping the guy -Look, the guy helps you and your business in return! If you offer a financing payment method for an eBay or Amazon product (which cannot be purchased easily without credit cards), you get a big chunk of the market-those without credit cards.# 2 Know the types of e-commerce financing -Financing is making a product affordable for your customers while earning yourself MORE SALES at HIGHER VALUES. There are two ways you can venture in e-commerce financing:A. Plain Financing &#8211; You just find the leads, verify their payment capabilities, and finance no particular product-anything goes.B. Retail Financing &#8211; You have particular stuff/service to sell and you offer financing as a payment method.#3 Know your clientele -Now, there are three general categories: (1) Those who&#8217;ve got 680-850 credit scores with high credit limits (not your financing target); (2) Those with 600-680 scores, typically with $600-limited credit cards or GE capital (the perfect targets!); and, (3) Those with 300-599 scores, NO credit card (great for lay away programs*)#4 Know your risks as a financier -Financing wouldn&#8217;t be around if it isn&#8217;t profitable. However, as in any business venture, there are risks you would have to deal with. One of which (but rarely happens) is when a customer screws you upon shipping the product-like, they get it and don&#8217;t pay you or get it and opt for a return/exchange. Worry not since you can&#8230;#5 Secure Yourself &#038; Your Business-Issue in #4: What if a customer screws you? That is exactly why you charge double or triple the worth of the product you finance-to fill in such gaps expenses. That is not the only way, however, to secure your financing business (whether plain or retail). As a customer shows his interest in being financed, he fills out a form for your evaluation and signs an electronic (since we&#8217;re talking e-commerce here)/ e-signing agreement that states your &#8216;financing terms &#038; conditions&#8217; such as his paying for the restocking fee, etc.Now, there you have it: the basic steps to your e-commerce financing success. Also note that you won&#8217;t have to use money from your own pocket to start financing. You can have your financing financed by banks and &#8220;middle men&#8221; a.k.a. financing firms (whom you&#8217;d be liable to) depending on your business situation (number of years, operating costs, turnovers, etc.).&#8212;-*Lay away financing program &#8211; You offer an installment method for your client where he pays you on a weekly/monthly basis and you keep the product until he has completed the payment. Upon completion, you ship him the item. </p>
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