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u-pb-20"> <img class="u-hidden-sp" src="https://exidea.co.jp/wp-content/themes/exidea-corporate/assets/images/top/slogan_pc.svg" alt=""> <img class="u-hidden-pc" src="https://exidea.co.jp/wp-content/themes/exidea-corporate/assets/images/top/slogan_sp.svg" alt=""> </section> <section class="c-section u-pt-86 u-pt-70-sp u-pb-20"> <div class="c-container"> <div class="c-container__title"> <div class="c-title"> <div class="c-title__main">Category <br class="u-hidden-pc" />Design</div> <div class="c-title__sub c-title__sub--gray">特徴 </div> <p class="c-title__p c-p"> 従来の手法にとらわれず、卓越したアイデアと戦略を用いて新たなカテゴリーを創出します。クリエイティブによる確信と、マーケティングによる確証によって、これまでにない市場を生み出す新しい概念です。 </p> </div> </div> <div class="p-top-diagram u-mt-49 u-mt-47-sp"> <svg viewBox="0 0 1300 780" fill="none" xmlns="http://www.w3.org/2000/svg" class="p-top-svg u-hidden-sp"> <rect width="1300" height="780" fill="#EEEEEE" /> <g id="Category Design_PC"> <rect x="-19.5" y="-19.5" width="1339" height="6559" rx="4.5" stroke="#9747FF" 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<text id="2" transform="translate(127.408 221.566)" fill="#121212" xml:space="preserve" style="white-space: pre" font-family="DM Sans" font-size="10" font-weight="500" letter-spacing="0em"><tspan x="-1.49845" y="11.41">2</tspan></text> </g> </g> </g> </g> <text id="Category Design" transform="translate(21 32)" fill="white" xml:space="preserve" style="white-space: pre" font-family="DM Sans" font-size="14" font-weight="500" letter-spacing="0em"><tspan x="0" y="17.274">Category Design</tspan></text> </g></svg> <div class="p-top-diagram__box" id="box1"> <div class="p-top-diagram__title p-top-diagram__title--blue">Perception Change</div> <div class="p-top-diagram__wrap"> <div class="p-top-diagram__head"> <div class="p-top-diagram__num p-top-diagram__num--blue">1</div> <div class="p-top-diagram__text">リサーチと分析</div> </div> <div class="p-top-diagram__detail"> 解析ツールを使用した高度な定量分析と、専門家によるインタビューやワークショップを通じて得た解像度の高い定性分析を組み合わせ、顧客体験の現状を把握します。 </div> </div> </div> <div class="p-top-diagram__box" id="box2"> <div class="p-top-diagram__title p-top-diagram__title--blue">Perception Change</div> <div class="p-top-diagram__wrap"> <div class="p-top-diagram__head"> <div class="p-top-diagram__num p-top-diagram__num--blue">2</div> <div class="p-top-diagram__text">インサイト発見</div> </div> <div class="p-top-diagram__detail"> 分析で得た知見をもとに、事業の視点を意図的に変えることで、顧客自身も気づいていない新たな課題につながる問いを見出します。 </div> </div> </div> <div class="p-top-diagram__box" id="box3"> <div class="p-top-diagram__title p-top-diagram__title--orange">Category Creation</div> <div class="p-top-diagram__wrap"> <div class="p-top-diagram__head"> <div class="p-top-diagram__num p-top-diagram__num--orange">3</div> <div class="p-top-diagram__text">カテゴリーコンセプト構築</div> </div> <div class="p-top-diagram__detail"> 自社、顧客、業界、市場、それぞれの文脈を読み解き、企業独自の価値を今、市場が求めるニーズへとつなげるための新しい価値提案となるカテゴリーコンセプトを開発します。 </div> </div> </div> <div class="p-top-diagram__box" id="box4"> <div class="p-top-diagram__title p-top-diagram__title--pink">Demand Generation</div> <div class="p-top-diagram__wrap"> <div class="p-top-diagram__head"> <div class="p-top-diagram__num p-top-diagram__num--pink">4</div> <div class="p-top-diagram__text">ライトニングストライク</div> </div> <div class="p-top-diagram__detail"> コンサルティング、クリエイティブ、テクノロジーの専門家が協業することにより、市場に新たな需要を創造するために効果的かつ質の高いアウトプットを生み出します。 </div> </div> </div> <div class="p-top-diagram__box" id="box5"> <div class="p-top-diagram__title p-top-diagram__title--pink">Demand Generation</div> <div class="p-top-diagram__wrap"> <div class="p-top-diagram__head"> <div class="p-top-diagram__num p-top-diagram__num--pink">5</div> <div class="p-top-diagram__text">PR</div> </div> <div class="p-top-diagram__detail"> ライトニングストライクによって刺激された市場が、顧客体験の向上へとつながるように、顧客に望まれるカテゴリーエントリーポイントを見出し、適切な表現で伝わるための戦略を立案します。 </div> </div> </div> <div class="p-top-diagram__box" id="box6"> <div class="p-top-diagram__title p-top-diagram__title--green">Growth Expansion</div> <div class="p-top-diagram__wrap"> <div class="p-top-diagram__head"> <div class="p-top-diagram__num p-top-diagram__num--green">6</div> <div class="p-top-diagram__text">トリプルメディア</div> </div> <div class="p-top-diagram__detail"> 業界に精通したスタッフがペイドメディア（広告）、オウンドメディア（自社サイトやSNS）、アーンドメディア（口コミや評価）それぞれの特性を最大限効果的に組み合わせ、相互作用による成果を生み出します。 </div> </div> </div> <div class="p-top-diagram__box" id="box7"> <div class="p-top-diagram__title p-top-diagram__title--green">Growth Expansion</div> <div class="p-top-diagram__wrap"> <div class="p-top-diagram__head"> <div class="p-top-diagram__num p-top-diagram__num--green">7</div> <div class="p-top-diagram__text">AARRR</div> </div> <div class="p-top-diagram__detail"> 自社によるプロダクト開発経験を活かし、ユーザー獲得から収益化までの最適化を実施。これにより特定フェーズでの改善が連鎖的に他フェーズにも良い影響を与える持続的な成長モデルを構築します。 </div> </div> </div> </div> </div> </section> <section class="c-section u-pt-86 u-pb-60 u-pt-45-sp u-pb-47-sp"> <div class="c-container"> <div class="c-container__title"> <div class="c-title"> <div class="c-title__main c-title__main--small">Service</div> <div class="c-title__sub c-title__sub--gray">サービス</div> <p class="c-title__p c-p"> 私たちはメンバーひとりひとりが各領域の卓越したエキスパートとしてその本領を発揮し、コラボレーションすることで関わる事業に唯一無二の価値を見出し、表現し、届けることで新たなカテゴリーを創出します。 </p> </div> </div> </div> </section> <section class="c-section u-pt-76 u-pt-70-sp u-pb-80 u-bg-b9cdef u-border-b"> <div class="c-container"> <div class="c-container__title"> <div class="c-subtitle"> <div class="c-subtitle__main">Client Solutions</div> <div class="c-subtitle__sub">EXIDEAが提供するクライアントワーク事業 </div> <p class="c-subtitle__p"> 企業の新たな成長の兆しを、クリエイティブとデジタルマーケティングを融合した「カテゴリーデザイン」によって創出します。高度なビジネス戦略に基づいたクリエイティブ開発と、データを駆使した「カテゴリーを創出するマーケティング」によって、上流の設計・戦略策定から、現場レベルでの実行・改善までパートナーとして伴走し、支援を行います。 </p> <a href="https://exidea.co.jp/service/client/" class="c-subtitle__button">View More</a> </div> </div> </div> <div class="c-container u-mt-60 u-mt-50-sp"> <div class="c-services-list js-services-slider"> <div class="c-services-list__item"> <div class="c-services-list__image"> <img src="https://exidea.co.jp/wp-content/uploads/2025/05/Group-2011.svg" alt="W/A" class="u-hidden-sp"><img src="https://exidea.co.jp/wp-content/uploads/2025/05/アセット-1-1.svg" alt="W/A" class="u-hidden-pc"> </div> <div class="c-services-list__text"> 「コンテクスト」を通じ、「事業と組織のつながり」をデザインします。企業の想いに高いビジネス理解力で寄り添い、丁寧に紐解きながら、共感の輪を生み出していくことで伝わらないをなくす。<br /><div id="gtx-trans" style="position: absolute; left: -137px; top: 0px;"><br /><div class="gtx-trans-icon"></div><br /></div> </div> <a href="https://wa-concept.net/" class="c-services-list__button" target="_blank">Visit Site</a> </div> <div class="c-services-list__item"> <div class="c-services-list__image"> <img src="https://exidea.co.jp/wp-content/uploads/2025/05/一八○°_logo_PC.svg" alt="一八○°" class="u-hidden-sp"><img src="https://exidea.co.jp/wp-content/uploads/2025/05/一八○°_logo_SP.svg" alt="一八○°" class="u-hidden-pc"> </div> <div class="c-services-list__text"> 課題に対し、第三者ならではの視点でセカンドオピニオンを提供。短期間集中型で、マーケティング全体の課題整理から最適な施策実⾏、改善、クリエイティブ分析までワンストップでサポートします。 </div> <a href="https://exidea.co.jp/180/" class="c-services-list__button" target="_blank">Visit Site</a> </div> <div class="c-services-list__item"> <div class="c-services-list__image"> <img src="https://exidea.co.jp/wp-content/uploads/2025/05/cinemato_logo-1.svg" alt="CINEMATO" class="u-hidden-sp"><img src="https://exidea.co.jp/wp-content/uploads/2025/05/cinemato_logo_SP.svg" alt="CINEMATO" class="u-hidden-pc"> </div> <div class="c-services-list__text"> WebCM・ブランディング動画・プロモーション映像を中心に、モーション・グラフィックに加え、コピーライティング・サイトデザイン・UI/UX・広告バナーなど必要なクリエイティブを制作します。 </div> <a href="https://cine-mato.com/" class="c-services-list__button" target="_blank">Visit Site</a> </div> </div> </div> </section> <section class="c-section u-pt-76 u-pt-70-sp u-pb-80 u-bg-efe3b7"> <div class="c-container"> <div class="c-container__title"> <div class="c-subtitle"> <div class="c-subtitle__main">In-house Projects</div> <div class="c-subtitle__sub">EXIDEAが運営する自社事業 </div> <p class="c-subtitle__p"> デジタルマーケティングの最先端を追求するグロースハッカーたちが、WEBメディアの運営を通しカテゴリーにイノベーションをもたらす事業を担います。常にユーザーを中心に考え、ニーズやインサイトからコンテンツの企画をスタートさせることで、真に世の中の役に立つコンテンツを作成し、カテゴリーを推進し続けていくことをポリシーとしています。 </p> <a href="https://exidea.co.jp/service/inhouse/" class="c-subtitle__button">View More</a> </div> </div> </div> <div class="c-container u-mt-60 u-mt-50-sp"> <div class="c-services-list js-services-slider"> <div class="c-services-list__item"> <div class="c-services-list__image"> <img src="https://exidea.co.jp/wp-content/uploads/2025/05/honne_logo.svg" alt="HonNe" class="u-hidden-sp"><img src="https://exidea.co.jp/wp-content/uploads/2025/05/honne_logo_sp.svg" alt="HonNe" class="u-hidden-pc"> </div> <div class="c-services-list__text"> HonNeは、商品サービスを購入したユーザーのレビューや、専門家へのインタビューなど、さまざまな『本音』を通して人々の生活に役立つ商品サービスの紹介を行う総合比較メディアです。 </div> <a href="https://exidea.co.jp/blog/" class="c-services-list__button" target="_blank">Visit Site</a> </div> <div class="c-services-list__item"> <div class="c-services-list__image"> <img src="https://exidea.co.jp/wp-content/uploads/2025/05/wimaxhikakucom_logo_pc.svg" alt="WiMAX比較.com" class="u-hidden-sp"><img src="https://exidea.co.jp/wp-content/uploads/2025/05/wimaxhikakucom_logo_sp.svg" alt="WiMAX比較.com" class="u-hidden-pc"> </div> <div class="c-services-list__text"> WiMAX比較.comはポケット型WiFi・WiMAXの専門比較メディアです。ほぼ全てのプロバイダの価格比較、最新情報を提供する他、独自キャンペーンを提供しております。 </div> <a href="https://xn--wimax-lu8k074r.com/" class="c-services-list__button" target="_blank">Visit Site</a> </div> <div class="c-services-list__item"> <div class="c-services-list__image"> <img src="https://exidea.co.jp/wp-content/uploads/2025/05/emmatools_logo_pc.svg" alt="EmmaTools" class="u-hidden-sp"><img src="https://exidea.co.jp/wp-content/uploads/2025/05/emmatools_logo_sp.svg" alt="EmmaTools" class="u-hidden-pc"> </div> <div class="c-services-list__text"> EmmaTools（エマツールズ）によって、SEO記事の品質を自動で分析し、スコアを可視化。AIによる文章の自動生成でコンテンツ作成を効率化し、上位表示の可能性を高めます。 </div> <a href="https://emma.tools/" class="c-services-list__button" target="_blank">Visit Site</a> </div> </div> </div> </section> <section class="c-section p-top-message"> <div class="c-container"> <div class="c-container__title"> <div class="c-title"> <div class="c-title__main">Message</div> <div class="c-title__sub c-title__sub--gray">代表メッセージ</div> <p class="c-title__p c-p"> </p> </div> </div> <div class="p-top-message__flex"> <div class="p-top-message__flex-left"> <div class="p-top-message__heading"> 私たちは、<br>「認識を変え、現実を変える」<br>というコンセプトの下、<br>世界の可能性を解放する挑戦を<br>続けています。 </div> <div class="p-top-message__btn"><a class="c-button" href="https://exidea.co.jp/message">View More</a></div> </div> <div class="p-top-message__flex-right"> <div class="p-top-message__content"> <p class="p-top-message__p"> テクノロジーやビジネスが加速し、あらゆるサービスが均質化していく中で、一人ひとりや企業が“本来の価値”に気づき、自らの力を発揮できる社会を実現したい――それが、EXIDEAの原点です。</p> </div> </div> </div> </div> </section> <section class="c-section p-top-news"> <div class="c-container"> <div class="c-container__title"> <div class="c-title"> <div 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