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  									<p><span style="font-weight: 400;">Members differ in their unique b ...
  

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Source: https://sequenceconsulting.com/feed/

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31. <title>2026 Association Trends: Six Imperatives You Can’t Ignore</title>
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33. <comments>https://sequenceconsulting.com/2026-association-trends-six-imperatives/#respond</comments>
35. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
36. <pubDate>Fri, 24 Oct 2025 20:17:26 +0000</pubDate>
37. <category><![CDATA[Association Strategy]]></category>
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40. <description><![CDATA[<a href="https://sequenceconsulting.com/2026-association-trends-six-imperatives/" title="2026 Association Trends: Six Imperatives You Can’t Ignore" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-150x150.png" class="webfeedsFeaturedVisual wp-post-image" alt="2026 Association Trends Six Imperatives You Can&#039;t Ignore" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-150x150.png 150w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-700x700.png 700w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-60x60.png 60w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-80x80.png 80w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-100x100.png 100w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-120x120.png 120w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-140x140.png 140w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-200x200.png 200w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-360x360.png 360w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-390x390.png 390w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-460x460.png 460w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-554x554.png 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-150x150.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="2026 Association Trends Six Imperatives You Can&#039;t Ignore" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-150x150.png 150w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-700x700.png 700w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-60x60.png 60w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-80x80.png 80w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-100x100.png 100w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-120x120.png 120w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-140x140.png 140w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-200x200.png 200w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-360x360.png 360w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-390x390.png 390w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-460x460.png 460w, https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore-554x554.png 554w" sizes="100vw" />Discover the unique strengths of associations and why they don't need to be unicorns in the organizational world. Learn about the Triple Bottom Line Advantage and the power of distributed leadership.]]></description>
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42. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
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47. <div class="elementor-widget-container">
48. <h2 class="elementor-heading-title elementor-size-default">A practical briefing on the six forces reshaping association growth from member value and year‑round engagement to AI, revenue resilience, data fluency, and frictionless membership.
49. </h2> </div>
50. </div>
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52. <div class="elementor-widget-container">
53. <p class="small">A sharp paradox defines associations in 2025: leaders are optimistic—63% expect non‑dues revenue to rise—yet most face serious structural challenges. Overreliance on events, stagnant retention, and fragile business models reveal a widening gap between confidence and capability.</p> </div>
54. </div>
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56. <div class="elementor-widget-container">
57. <blockquote class="elementor-blockquote">
58. <p class="elementor-blockquote__content">
59. “Only 11% of associations find their value proposition very compelling. That’s not a metric—it’s a mandate for change.” </p>
60. </blockquote>
61. </div>
62. </div>
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67. <div class="elementor-button-wrapper">
68. <a class="elementor-button elementor-button-link elementor-size-sm" href="https://2025-association-trends--3v1ri7t.gamma.site/" target="_blank" rel="noopener">
69. <span class="elementor-button-content-wrapper">
70. <span class="elementor-button-icon">
71. <i aria-hidden="true" class="fas fa-book-reader"></i> </span>
72. <span class="elementor-button-text">Read the Interactive Report</span>
73. </span>
74. </a>
75. </div>
76. </div>
77. </div>
78. <div class="elementor-element elementor-element-9ba27a9 elementor-align-center elementor-widget elementor-widget-button" data-id="9ba27a9" data-element_type="widget" data-widget_type="button.default">
79. <div class="elementor-widget-container">
80. <div class="elementor-button-wrapper">
81. <a class="elementor-button elementor-button-link elementor-size-sm" href="https://sequenceconsulting.com/wp-content/uploads/2025/10/2026-Association-Trends-Six-Imperatives-You-Cant-Ignore.pdf">
82. <span class="elementor-button-content-wrapper">
83. <span class="elementor-button-icon">
84. <i aria-hidden="true" class="fas fa-download"></i> </span>
85. <span class="elementor-button-text">Download the PDF</span>
86. </span>
87. </a>
88. </div>
89. </div>
90. </div>
91. </div>
92. </div>
93. <div class="elementor-element elementor-element-0c6956a elementor-widget elementor-widget-spacer" data-id="0c6956a" data-element_type="widget" data-widget_type="spacer.default">
94. <div class="elementor-widget-container">
95. <div class="elementor-spacer">
96. <div class="elementor-spacer-inner"></div>
97. </div>
98. </div>
99. </div>
100. <div class="elementor-element elementor-element-cef8e52 e-grid e-con-boxed e-con e-parent" data-id="cef8e52" data-element_type="container">
101. <div class="e-con-inner">
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103. <div class="elementor-widget-container">
104.        <div class="eael-infobox icon-on-top">
105.            <div class="infobox-content">
106.                    <div class="infobox-title-section">
107.                <h2 class="title">The Big Picture</h2>            </div>
108.            <div><div class="card"><p style="text-align: left;">Associations that thrive in 2026 will act decisively on six imperatives that define the next era of growth—proving value, extending engagement, operationalizing AI, rebalancing revenue, unlocking data, and simplifying membership.</p></div><div class="card"> </div></div>        </div>
109.            </div>
110.  
111. </div>
112. </div>
113. <div class="elementor-element elementor-element-33ee50f eael-infobox-content-align--center elementor-widget elementor-widget-eael-info-box" data-id="33ee50f" data-element_type="widget" data-widget_type="eael-info-box.default">
114. <div class="elementor-widget-container">
115.        <div class="eael-infobox icon-on-top">
116.            <div class="infobox-content">
117.                    <div class="infobox-title-section">
118.                <h2 class="title">What the Data Shows</h2>            </div>
119.            <div><ul style="text-align: left;"><li style="list-style-type: none;"><ul class="checks"><li>41% report flat retention; 14% are losing members.</li><li>65% cite non‑dues revenue as their top concern.</li><li>70% cannot integrate engagement tools effectively.</li></ul></li></ul></div>        </div>
120.            </div>
121.  
122. </div>
123. </div>
124. <div class="elementor-element elementor-element-0368df7 eael-infobox-content-align--center elementor-widget elementor-widget-eael-info-box" data-id="0368df7" data-element_type="widget" data-widget_type="eael-info-box.default">
125. <div class="elementor-widget-container">
126.        <div class="eael-infobox icon-on-top">
127.            <div class="infobox-content">
128.                    <div class="infobox-title-section">
129.                <h2 class="title">Why It Matters</h2>            </div>
130.            <div><p style="text-align: left;">The future belongs to associations that transform how they deliver—and prove—value. The leaders who act now will set the pace for the decade ahead.</p></div>        </div>
131.            </div>
132.  
133. </div>
134. </div>
135. </div>
136. </div>
137. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
138. <div class="elementor-widget-container">
139. <h2 class="elementor-heading-title elementor-size-default">Inside the 2026 Association Trends Report</h2> </div>
140. </div>
141. <div class="elementor-element elementor-element-169f453 e-con-full e-flex e-con e-parent" data-id="169f453" data-element_type="container">
142. <div class="elementor-element elementor-element-52d4f38 elementor-widget elementor-widget-text-editor" data-id="52d4f38" data-element_type="widget" data-widget_type="text-editor.default">
143. <div class="elementor-widget-container">
144. <section class="wrap"><p>This report distills insights from major benchmarking studies along with Sequence Consulting’s <a href="https://sequenceconsulting.com/association-thought-leadership/">proprietary research</a>. Together, they reveal a decisive shift: from managing membership as a transaction to leading it as a transformation.</p></section> </div>
145. </div>
146. <div class="elementor-element elementor-element-68ef5b0 elementor-widget__width-initial elementor-widget elementor-widget-image" data-id="68ef5b0" data-element_type="widget" data-widget_type="image.default">
147. <div class="elementor-widget-container">
148. <img fetchpriority="high" decoding="async" width="525" height="330" src="https://sequenceconsulting.com/wp-content/uploads/2025/10/Six-Imperatives-for-Association-Growth-1024x643.png" class="attachment-large size-large wp-image-12241" alt="" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/10/Six-Imperatives-for-Association-Growth-1024x643.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2025/10/Six-Imperatives-for-Association-Growth-300x188.png 300w, https://sequenceconsulting.com/wp-content/uploads/2025/10/Six-Imperatives-for-Association-Growth-768x482.png 768w, https://sequenceconsulting.com/wp-content/uploads/2025/10/Six-Imperatives-for-Association-Growth.png 1338w" sizes="(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px" /> </div>
149. </div>
150. </div>
151. <div class="elementor-element elementor-element-36ae250 elementor-widget elementor-widget-spacer" data-id="36ae250" data-element_type="widget" data-widget_type="spacer.default">
152. <div class="elementor-widget-container">
153. <div class="elementor-spacer">
154. <div class="elementor-spacer-inner"></div>
155. </div>
156. </div>
157. </div>
158. <div class="elementor-element elementor-element-1a343bc elementor-widget elementor-widget-html" data-id="1a343bc" data-element_type="widget" data-widget_type="html.default">
159. <div class="elementor-widget-container">
160. <section class="wrap">
161.  <h2>Frequently Asked Questions</h2>
162.  
163.  <div class="faq">
164.    <h3>What are the top association trends for 2026?</h3>
165.    <p>The 2026 Association Trends Report identifies six imperatives shaping growth: proving member value, extending engagement beyond events, operationalizing AI, rebalancing revenue models, turning data into shared insight, and designing frictionless membership experiences.</p>
166.  
167.    <h3>Why are associations rethinking member value?</h3>
168.    <p>Member expectations have shifted from access and belonging to measurable outcomes. Only 11% of associations describe their value proposition as “very compelling,” highlighting an urgent need to demonstrate tangible results that matter to members’ careers and organizations.</p>
169.  
170.    <h3>How is AI changing association operations?</h3>
171.    <p>Artificial intelligence is becoming the operating system of association performance—automating tasks, personalizing engagement, and improving responsiveness. In 2025, 41% of associations were exploring AI adoption, and 19% planned full implementation in 2026.</p>
172.  
173.    <h3>What does it mean to rebalance non-dues revenue?</h3>
174.    <p>Associations are reducing dependence on cyclical event income by developing scalable products such as credentials, subscriptions, and year-round partnerships—building resilience and aligning revenue with member outcomes.</p>
175.  
176.    <h3>Who produced the 2026 Association Trends Report?</h3>
177.    <p>The report was authored by Sequence Consulting, based on benchmarking from GrowthZone, MGI, Naylor, and Association Laboratory, plus proprietary research across leading professional and trade associations.</p>
178.  </div>
179. </section>
180. </div>
181. </div>
182. <div class="elementor-element elementor-element-b2f9379 elementor-widget elementor-widget-heading" data-id="b2f9379" data-element_type="widget" data-widget_type="heading.default">
183. <div class="elementor-widget-container">
184. <h2 class="elementor-heading-title elementor-size-default">Put the Trends to Work</h2> </div>
185. </div>
186. <div class="elementor-element elementor-element-de41e67 elementor-widget elementor-widget-text-editor" data-id="de41e67" data-element_type="widget" data-widget_type="text-editor.default">
187. <div class="elementor-widget-container">
188. <p>Sequence Consulting <a href="https://sequenceconsulting.com/association-consulting-services/">helps associations translate these imperatives</a> into measurable results—faster growth, stronger renewal, and lasting relevance.</p> </div>
189. </div>
190. <div class="elementor-element elementor-element-bcb6067 e-grid e-con-boxed e-con e-parent" data-id="bcb6067" data-element_type="container">
191. <div class="e-con-inner">
192. <div class="elementor-element elementor-element-3c15e25 elementor-widget elementor-widget-button" data-id="3c15e25" data-element_type="widget" data-widget_type="button.default">
193. <div class="elementor-widget-container">
194. <div class="elementor-button-wrapper">
195. <a class="elementor-button elementor-button-link elementor-size-sm" href="https://2025-association-trends--3v1ri7t.gamma.site/" target="_blank" rel="noopener">
196. <span class="elementor-button-content-wrapper">
197. <span class="elementor-button-icon">
198. <i aria-hidden="true" class="fas fa-book-reader"></i> </span>
199. <span class="elementor-button-text">Read the Interactive Report</span>
200. </span>
201. </a>
202. </div>
203. </div>
204. </div>
205. <div class="elementor-element elementor-element-cc4aea9 elementor-align-center elementor-widget elementor-widget-button" data-id="cc4aea9" data-element_type="widget" data-widget_type="button.default">
206. <div class="elementor-widget-container">
207. <div class="elementor-button-wrapper">
208. <a class="elementor-button elementor-button-link elementor-size-sm" href="https://meetings.hubspot.com/hereschris/meeting-with-chris-vaughan" target="_blank" rel="noopener">
209. <span class="elementor-button-content-wrapper">
210. <span class="elementor-button-icon">
211. <i aria-hidden="true" class="far fa-calendar-alt"></i> </span>
212. <span class="elementor-button-text">Schedle a Conversation</span>
213. </span>
214. </a>
215. </div>
216. </div>
217. </div>
218. </div>
219. </div>
220. <div class="elementor-element elementor-element-9a34623 elementor-widget elementor-widget-spacer" data-id="9a34623" data-element_type="widget" data-widget_type="spacer.default">
221. <div class="elementor-widget-container">
222. <div class="elementor-spacer">
223. <div class="elementor-spacer-inner"></div>
224. </div>
225. </div>
226. </div>
227. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
228. <div class="elementor-widget-container">
229. <p>To read more about association trends, please see <a href="https://sequenceconsulting.com/association-management-trends-2025/">2025 Association Management Trends: What Smart Leaders Are Doing Differently</a>. </p> </div>
230. </div>
231. </div>
232. </div>
233. </div>
234. </section>
235. </div>
236. ]]></content:encoded>
238. <wfw:commentRss>https://sequenceconsulting.com/2026-association-trends-six-imperatives/feed/</wfw:commentRss>
239. <slash:comments>0</slash:comments>
242. </item>
243. <item>
244. <title>The Myth of the Five-Year Plan: What Associations Need Instead</title>
245. <link>https://sequenceconsulting.com/adaptive-strategy-for-associations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=adaptive-strategy-for-associations</link>
246. <comments>https://sequenceconsulting.com/adaptive-strategy-for-associations/#respond</comments>
248. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
249. <pubDate>Fri, 17 Oct 2025 20:45:03 +0000</pubDate>
250. <category><![CDATA[Association Strategy]]></category>
251. <guid isPermaLink="false">https://sequenceconsulting.com/?p=11899</guid>
252.  
253. <description><![CDATA[Discover the unique strengths of associations and why they don't need to be unicorns in the organizational world. Learn about the Triple Bottom Line Advantage and the power of distributed leadership.]]></description>
254. <content:encoded><![CDATA[ <div data-elementor-type="wp-post" data-elementor-id="11899" class="elementor elementor-11899" data-elementor-post-type="post">
255. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
256. <div class="elementor-container elementor-column-gap-default">
257. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
258. <div class="elementor-widget-wrap elementor-element-populated">
259. <div class="elementor-element elementor-element-529f308 elementor-widget elementor-widget-text-editor" data-id="529f308" data-element_type="widget" data-widget_type="text-editor.default">
260. <div class="elementor-widget-container">
261. <p>This article was originally published by ASAE as &#8220;<a href="https://www.asaecenter.org/resources/articles/an_plus/2025/10-october/the-myth-of-the-five-year-plan-what-associations-need-instead" target="_blank" rel="noopener">The Myth of the Five-Year Plan: What Associations Need Instead</a>&#8220;</p> </div>
262. </div>
263. <div class="elementor-element elementor-element-e2a1321 elementor-widget elementor-widget-heading" data-id="e2a1321" data-element_type="widget" data-widget_type="heading.default">
264. <div class="elementor-widget-container">
265. <h2 class="elementor-heading-title elementor-size-default">Static plans no longer fit in a world where the only constant is fast-moving change.
266. </h2> </div>
267. </div>
268. <div class="elementor-element elementor-element-bc408ca elementor-widget elementor-widget-text-editor" data-id="bc408ca" data-element_type="widget" data-widget_type="text-editor.default">
269. <div class="elementor-widget-container">
270. <p>For decades, the five-year strategic plan was the gold standard. It projected discipline, vision, and control. Boards expected it. Staff rallied around it. Consultants delivered it in polished decks and infographics. But the world associations operate in today looks nothing like the world that gave rise to that model. Disruption is the constant, not the exception. In this environment, the traditional five-year plan creates more constraints than clarity.</p><p>One client CEO, reflecting on a recently shelved plan, put it plainly: “It looked great on launch. A year in, our market had moved on, and we spent the next two years working around the plan instead of working it.” It’s a common pattern. And it reveals a hard truth: Static plans, no matter how well designed, can quickly become out of step with a changing reality.</p> </div>
271. </div>
272. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
273. <div class="elementor-widget-container">
274. <h2 class="elementor-heading-title elementor-size-default">The Case for Adaptive Strategy in a Changing World</h2> </div>
275. </div>
276. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
277. <div class="elementor-widget-container">
278. <p>Here at Sequence Consulting we have seen this across the board. What begins as a road map becomes a relic. Too often, long-range plans outlive the conditions for which they were built. And instead of driving agility, they inadvertently create inertia.</p><p>That doesn’t mean strategy is obsolete. The structure around it needs to change. The most effective associations treat strategy as an ongoing process instead of a one-time deliverable, one that adapts as the environment shifts and member needs evolve.</p> </div>
279. </div>
280. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
281. <div class="elementor-widget-container">
282. <blockquote class="elementor-blockquote">
283. <p class="elementor-blockquote__content">
284. "We stopped treating strategy like a document and started treating it like a habit." </p>
285. </blockquote>
286. </div>
287. </div>
288. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
289. <div class="elementor-widget-container">
290. <h2 class="elementor-heading-title elementor-size-default">Rolling Strategy Models That Keep You Agile</h2> </div>
291. </div>
292. <div class="elementor-element elementor-element-5f521e9 elementor-widget elementor-widget-text-editor" data-id="5f521e9" data-element_type="widget" data-widget_type="text-editor.default">
293. <div class="elementor-widget-container">
294. <p>A large healthcare association we worked with had long built its strategic plans around national policy trends and long-term sector forecasts, but the ground started shifting too fast for that model to keep up. Rather than force-fit new realities into an outdated structure, the executive team moved to a rolling strategy model. The approach involved quarterly reviews and biannual strategy sprints. Objectives were still clear, but their execution remained flexible.</p><p>Strategy became less about long-term forecasting and more about staying attuned to the present. One executive put it this way: “We stopped treating strategy like a document and started treating it like a habit.” The process created space to make real-time decisions while keeping teams aligned around direction. The shift gave leadership room to make decisions faster and with greater confidence. Board engagement shifted from episodic approvals to a continuous conversation about what was emerging and how the organization should respond.</p> </div>
295. </div>
296. <div class="elementor-element elementor-element-b334f94 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="b334f94" data-element_type="widget" data-widget_type="blockquote.default">
297. <div class="elementor-widget-container">
298. <blockquote class="elementor-blockquote">
299. <p class="elementor-blockquote__content">
300. “Our strategy got better because we stopped trying to guess what members wanted and started building it with them.” </p>
301. </blockquote>
302. </div>
303. </div>
304. <div class="elementor-element elementor-element-6f0dbb1 elementor-widget elementor-widget-heading" data-id="6f0dbb1" data-element_type="widget" data-widget_type="heading.default">
305. <div class="elementor-widget-container">
306. <h2 class="elementor-heading-title elementor-size-default">Co-Creating Strategy with Members for Greater Impact</h2> </div>
307. </div>
308. <div class="elementor-element elementor-element-a5ce211 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="a5ce211" data-element_type="widget" data-widget_type="text-editor.default">
309. <div class="elementor-widget-container">
310. <p>Perhaps the most transformative shifts are happening where associations invite their members into the strategy process, not as occasional survey respondents, but as true co-creators. A fast-growing STEM association we advised launched a series of “member studios,” collaborative sessions that brought together diverse voices to reimagine career pathways, engagement models, and even elements of governance. The insights weren’t always easy, but they were essential.</p><p>In that setting, the goal was to explore and expand leadership’s thinking rather than validate it. As the association’s chief strategy officer put it, “Our strategy got better because we stopped trying to guess what members wanted and started building it with them.” The process built trust, sparked innovation, and helped ensure the strategy reflected what members needed, not just what leadership hoped they did.</p> </div>
311. </div>
312. <div class="elementor-element elementor-element-ec53ba7 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="ec53ba7" data-element_type="widget" data-widget_type="blockquote.default">
313. <div class="elementor-widget-container">
314. <blockquote class="elementor-blockquote">
315. <p class="elementor-blockquote__content">
316. <b>How far ahead they plan is not what sets them apart. It is how ready they are to adapt.</b> </p>
317. </blockquote>
318. </div>
319. </div>
320. <div class="elementor-element elementor-element-3097e31 elementor-widget elementor-widget-heading" data-id="3097e31" data-element_type="widget" data-widget_type="heading.default">
321. <div class="elementor-widget-container">
322. <h2 class="elementor-heading-title elementor-size-default">Building a Culture of Adaptability and Learning
323. </h2> </div>
324. </div>
325. <div class="elementor-element elementor-element-323be52 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="323be52" data-element_type="widget" data-widget_type="text-editor.default">
326. <div class="elementor-widget-container">
327. <p>This kind of shift doesn’t require abandoning structure. It does require redefining what strategic discipline looks like. That means fostering habits that prioritize learning over linear progress and building planning approaches designed to adapt, especially when conditions change.</p><p>Associations that thrive today treat strategy as a continuous practice. They revisit it often, adjust when the environment shifts, and build it into everyday decisions. How far ahead they plan is not what sets them apart. It is how ready they are to adapt. That’s what makes them resilient in a world that keeps moving.</p> </div>
328. </div>
329. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
330. <div class="elementor-widget-container">
331. <p>To read more about adaptive <a href="https://sequenceconsulting.com/association-strategic-planning/"> strategic planning</a>, please see  <a href="https://sequenceconsulting.com/association-strategic-planning-case-study/">Strategic Breakthrough: An Association Strategic Planning Case Study with the APA.</a></p> </div>
332. </div>
333. </div>
334. </div>
335. </div>
336. </section>
337. </div>
338. ]]></content:encoded>
340. <wfw:commentRss>https://sequenceconsulting.com/adaptive-strategy-for-associations/feed/</wfw:commentRss>
341. <slash:comments>0</slash:comments>
344. </item>
345. <item>
346. <title>How to Train Healthcare Association Members in Data Analysis</title>
347. <link>https://sequenceconsulting.com/healthcare-data-analysis/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=healthcare-data-analysis</link>
349. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
350. <pubDate>Fri, 17 Oct 2025 20:38:06 +0000</pubDate>
351. <category><![CDATA[Member Engagement]]></category>
352. <guid isPermaLink="false">https://sequenceconsulting.com/?p=11901</guid>
353.  
354. <description><![CDATA[<a href="https://sequenceconsulting.com/healthcare-data-analysis/" title="How to Train Healthcare Association Members in Data Analysis" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-554x554.jpg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-554x554.jpg 554w" sizes="100vw" />Author: Logan Masta Data-driven decision-making is a growing approach for organizations in all industries. Nearly 60% of business leaders report using data analytics to drive business innovation, and companies that do see a 63% increase in productivity on average.  For your healthcare association, this means more than using data to engage with prospective members or &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/healthcare-data-analysis/" class="more-link">Continue reading<span class="screen-reader-text"> "How to Train Healthcare Association Members in Data Analysis"</span></a></p>]]></description>
355. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/healthcare-data-analysis/" title="How to Train Healthcare Association Members in Data Analysis" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-554x554.jpg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/10/healthcare-data-analysis_feature-554x554.jpg 554w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="11901" class="elementor elementor-11901" data-elementor-post-type="post">
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359. <div class="elementor-widget-container">
360. <p style="text-align: right;">Author: Logan Masta</p> </div>
361. </div>
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364. <p><span style="font-weight: 400;">Data-driven decision-making is a growing approach for organizations in all industries. </span><a href="https://explodingtopics.com/blog/data-analytics-stats" target="_blank" rel="noopener"><span style="font-weight: 400;">Nearly 60% of business leaders</span></a><span style="font-weight: 400;"> report using data analytics to drive business innovation, and companies that do see a </span><a href="https://edgedelta.com/company/blog/data-analytics-statistics" target="_blank" rel="noopener"><span style="font-weight: 400;">63% increase in productivity</span></a><span style="font-weight: 400;"> on average. </span></p><p><span style="font-weight: 400;">For your healthcare association, this means more than using data to engage with prospective members or refine learning experiences. Beyond </span><a href="https://sequenceconsulting.com/association-long-term-strategy/"><span style="font-weight: 400;">your organization’s long-term strategy</span></a><span style="font-weight: 400;">, you should also prioritize sharing the fundamentals of analytics with your members.</span></p><p><span style="font-weight: 400;">As value-based care models become increasingly widespread and healthcare continues to generate around </span><a href="https://www.seagate.com/files/www-content/our-story/trends/files/idc-seagate-dataage-whitepaper.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">30% of the world’s data volume</span></a><span style="font-weight: 400;">, equipping association members to utilize data is no longer optional — it’s essential to improving health systems’ workflows and patient outcomes. This article explores strategies for training healthcare professionals in data analysis.</span></p> </div>
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368. <h2 class="elementor-heading-title elementor-size-default">Evaluate Data Literacy Levels Among Members</h2> </div>
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372. <p><span style="font-weight: 400;">Members differ in their unique backgrounds and experiences outside your association. While some members may be experienced data analysts, others might be navigating data analytics for the first time.</span></p><p><span style="font-weight: 400;">To develop training opportunities that drive significant value for members, your association must first understand members’ data literacy levels. </span><b>Data literacy refers to an individual’s familiarity with analyzing and applying data.</b></p><p><span style="font-weight: 400;">Your association should evaluate two key elements of members’ data literacy: their familiarity with data types and their ability to use data tools.</span></p><h3><span style="font-weight: 400;">Data Types</span></h3><p><span style="font-weight: 400;">The healthcare industry generates </span><a href="https://www.rbccm.com/en/gib/healthcare/episode/the_healthcare_data_explosion" target="_blank" rel="noopener"><span style="font-weight: 400;">approximately 30% of the world’s data</span></a><span style="font-weight: 400;">. However, it’s easy to miss critical insights and leave valuable data unused if your members are unsure of what types of data are important and the insights they can produce.</span></p><p><span style="font-weight: 400;">Assess members’ familiarity with different types of health data, including:</span></p><ul><li style="list-style-type: none;"><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Electronic health records (EHRs)</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Claims and billing data</span></li><li style="font-weight: 400;" aria-level="1"><a href="https://www.healthit.gov/faq/what-are-clinical-quality-measures" target="_blank" rel="noopener"><span style="font-weight: 400;">Clinical quality measures (CQMs)</span></a></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Social determinants of health (SDoH)</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Patient-generated data</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Performance benchmarks</span></li></ul></li></ul><p><span style="font-weight: 400;">Once you’ve determined members’ confidence with specific types of data, your association can ground its training in the information members use every day. For example, teaching members about the different </span><a href="https://odphp.health.gov/healthypeople/priority-areas/social-determinants-health" target="_blank" rel="noopener"><span style="font-weight: 400;">domains of SDoH data</span></a><span style="font-weight: 400;"> can empower them to address these nonmedical factors in their own patient populations. As a result, your training strengthens members’ confidence in deriving insights that improve patient care.</span></p><h3><span style="font-weight: 400;">Data Tools</span></h3><p><span style="font-weight: 400;">Understanding data types builds the foundation to analyze information, but technology is the vector that makes analytics possible. Training members to use solutions that can aggregate, analyze, and report data is critical to help them implement analytics into their regular workflows.</span></p><p><span style="font-weight: 400;">To gauge members’ familiarity with data tools, ask the following questions:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Are members familiar with various </span><a href="https://arcadia.io/resources/ai-tools-in-healthcare" target="_blank" rel="noopener"><span style="font-weight: 400;">types of AI tools in healthcare</span></a><span style="font-weight: 400;">?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Do they understand how to track performance using dashboards and reporting platforms?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Can members interpret data visualizations and translate them into actions?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Are they aware of compliance and security considerations when handling sensitive health data?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How well do members integrate external data sources (i.e., public health or payer datasets) into their analysis?</span></li></ul><p><span style="font-weight: 400;">Healthcare data technology is always evolving, and keeping up with the latest innovations in industry tools positions your members to apply cutting-edge methods in their day-to-day work. Plus, it </span><a href="https://sequenceconsulting.com/how-smart-associations-stay-relevant/"><span style="font-weight: 400;">keeps your association’s offerings relevant</span></a><span style="font-weight: 400;">, demonstrating the value of membership and enticing new members to join.</span></p> </div>
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376. <h2 class="elementor-heading-title elementor-size-default">Design Use-Case-Driven Training Modules
377. </h2> </div>
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381. <p><span style="font-weight: 400;">Effective training is relevant and contextual. Draw a clear connection between the analytics tools and practices that your training covers and members’ daily workflows. </span></p><p><span style="font-weight: 400;">For example, </span><a href="https://arcadia.io/resources/healthcare-data-warehouse" target="_blank" rel="noopener"><span style="font-weight: 400;">Arcadia’s overview of healthcare data warehouses</span></a><span style="font-weight: 400;"> explains this technology’s real-life application with the example of delivering value-based care to patients with diabetes. In this case, a healthcare data warehouse can surface risk factors and trends to save administrative time, support disease management initiatives, and implement preventive care.</span></p><p><span style="font-weight: 400;">Use-case-driven training could cover how data analysis applies to:</span></p><ul><li style="list-style-type: none;"><ul><li style="font-weight: 400;" aria-level="1"><b>Care coordination: </b><span style="font-weight: 400;">Teach members about how data can help them identify at-risk patients and streamline referrals.</span></li><li style="font-weight: 400;" aria-level="1"><b>Care quality improvement:</b><span style="font-weight: 400;"> Show members how they can use analytics to track patient progress and satisfaction.</span></li><li style="font-weight: 400;" aria-level="1"><b>Population health management:</b><span style="font-weight: 400;"> Incorporate predictive models into your training, which members can use to spot population-level trends.</span></li><li style="font-weight: 400;" aria-level="1"><b>Financial management:</b><span style="font-weight: 400;"> Demonstrate how cost and utilization data can surface savings opportunities.</span></li><li style="font-weight: 400;" aria-level="1"><b>Performance improvement:</b><span style="font-weight: 400;"> Explain how to compare to industry benchmarks and overall effectiveness to identify opportunities for improvement.</span></li><li style="font-weight: 400;" aria-level="1"><b>Clinical decision making:</b><span style="font-weight: 400;"> Show members how to interact with data through chatbot-style conversational analytics tools, querying datasets in natural language and asking follow-up questions when necessary to derive evidence-based decisions.</span></li></ul></li></ul><p><span style="font-weight: 400;">Consider tiering training opportunities to align use cases with members’ data literacy levels. For example, a beginner in data analytics could benefit from tips on visualizing population health trends with dashboards, while a more advanced module might cover applying predictive analytics to forecast potential outcomes.</span></p> </div>
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385. <h2 class="elementor-heading-title elementor-size-default">Highlight Technology and Data Partners
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390. <p><a href="https://sequenceconsulting.com/ai-for-associations-smart-organizations/"><span style="font-weight: 400;">Smart organizations</span></a><span style="font-weight: 400;"> don’t just embrace current technology — they also share their insights and encourage a tech-driven culture among members. Data analytics companies can also provide strategic support as your association seeks to train members in effective data use.</span></p><p><span style="font-weight: 400;">Consider showcasing a </span><a href="https://arcadia.io/healthcare-analytics" target="_blank" rel="noopener"><span style="font-weight: 400;">leading analytics tool</span></a><span style="font-weight: 400;"> and providing hands-on opportunities for members to learn how to use the platform. Valuable learning opportunities may include:</span></p><ul><li style="list-style-type: none;"><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Interactive product demonstrations</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Guided walkthroughs of the platform led by subject matter experts</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Webinars, Q&amp;A sessions, or other live meetings in which members can ask questions</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Scenario-based workshops that challenge members to apply the technology to a specific situation</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Peer-led sessions where experienced members share best practices they’ve discovered as they’ve used the solution</span></li></ul></li></ul><p><span style="font-weight: 400;">The best healthcare data analytics platforms offer role-based features for providers, payers, analysts, and various other teams across a health system. Tailor your association’s learning opportunities to members’ unique roles to give every member access to the most relevant technology to them.</span></p><p><span style="font-weight: 400;">Your association&#8217;s training opportunities should reflect current platform availability, technology trends, and evolving data best practices. Keep association members informed as new regulations, strategies, and other considerations emerge.</span></p><p><span style="font-weight: 400;">The more guidance you provide surrounding data analytics, the more value members will find in their involvement. Ultimately, your association’s commitment to relevant, comprehensive data analytics training will provide valuable learning experiences for members, a </span><a href="https://sequenceconsulting.com/association-member-connections/"><span style="font-weight: 400;">strong community for your association</span></a><span style="font-weight: 400;">, and better outcomes for the populations your members serve.</span></p> </div>
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409. <title>Resilient Strategic Planning for Associations</title>
410. <link>https://sequenceconsulting.com/resilient-strategic-planning-for-associations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=resilient-strategic-planning-for-associations</link>
412. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
413. <pubDate>Mon, 13 Oct 2025 22:14:03 +0000</pubDate>
414. <category><![CDATA[Association Strategy]]></category>
415. <guid isPermaLink="false">https://sequenceconsulting.com/?p=11676</guid>
416.  
417. <description><![CDATA[<a href="https://sequenceconsulting.com/resilient-strategic-planning-for-associations/" title="Resilient Strategic Planning for Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="resilient strategic planning for associations" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-390x390.jpg 390w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="resilient strategic planning for associations" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-390x390.jpg 390w" sizes="100vw" />Discover the unique strengths of associations and why they don't need to be unicorns in the organizational world. Learn about the Triple Bottom Line Advantage and the power of distributed leadership.]]></description>
418. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/resilient-strategic-planning-for-associations/" title="Resilient Strategic Planning for Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="resilient strategic planning for associations" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-390x390.jpg 390w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="resilient strategic planning for associations" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/10/resilient-strategic-planning-for-associations-390x390.jpg 390w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="11676" class="elementor elementor-11676" data-elementor-post-type="post">
419. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
420. <div class="elementor-container elementor-column-gap-default">
421. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
422. <div class="elementor-widget-wrap elementor-element-populated">
423. <div class="elementor-element elementor-element-529f308 elementor-widget elementor-widget-text-editor" data-id="529f308" data-element_type="widget" data-widget_type="text-editor.default">
424. <div class="elementor-widget-container">
425. <p>This article was originally published by ASAE as &#8220;<a href="https://www.asaecenter.org/resources/articles/an_plus/2025/01-january/crafting-a-resilient-strategic-plan-in-uncertain-times" target="_blank" rel="noopener">Crafting a Resilient Strategic Plan in Uncertain Times.</a>&#8220;</p> </div>
426. </div>
427. <div class="elementor-element elementor-element-e2a1321 elementor-widget elementor-widget-heading" data-id="e2a1321" data-element_type="widget" data-widget_type="heading.default">
428. <div class="elementor-widget-container">
429. <h2 class="elementor-heading-title elementor-size-default">Make sure your association is ready for anything with these five guidelines for creating a plan that’s both flexible and focused.
430.  
431. </h2> </div>
432. </div>
433. <div class="elementor-element elementor-element-bc408ca elementor-widget elementor-widget-text-editor" data-id="bc408ca" data-element_type="widget" data-widget_type="text-editor.default">
434. <div class="elementor-widget-container">
435. <p>In an unpredictable world, association leaders face challenges that demand agility and focus. Shifting member needs, economic volatility, and industry disruptions have become the norm. To thrive in this environment, a resilient strategic planning for associations is essential—one that emphasizes focus, adaptability, and stakeholder engagement. Here’s how to craft a plan that’s ready for anything.</p> </div>
436. </div>
437. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
438. <div class="elementor-widget-container">
439. <h2 class="elementor-heading-title elementor-size-default">Focus on What Matters</h2> </div>
440. </div>
441. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
442. <div class="elementor-widget-container">
443. <p>One of the biggest pitfalls in strategic planning is trying to do too much. A resilient plan focuses on four to five critical goals that align with your organization’s mission and will drive the most impact. By narrowing your focus, you ensure resources are used effectively and the organization remains agile when unexpected challenges arise.</p><p>To stay on track, clearly define what success looks like for each goal. Eliminate initiatives that don’t directly support these priorities. For example, an association focused on improving member retention and enhancing digital engagement might pause efforts on less impactful projects, such as expanding nonessential services. This concentrated approach ensures flexibility and maximizes impact.</p> </div>
444. </div>
445. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
446. <div class="elementor-widget-container">
447. <blockquote class="elementor-blockquote">
448. <p class="elementor-blockquote__content">
449. “Focus creates flexibility. The clearer your priorities, the easier it is to adapt.” </p>
450. </blockquote>
451. </div>
452. </div>
453. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
454. <div class="elementor-widget-container">
455. <h2 class="elementor-heading-title elementor-size-default">Establish Guiding Principles
456. </h2> </div>
457. </div>
458. <div class="elementor-element elementor-element-5f521e9 elementor-widget elementor-widget-text-editor" data-id="5f521e9" data-element_type="widget" data-widget_type="text-editor.default">
459. <div class="elementor-widget-container">
460. <p>Guiding principles act as a compass for your organization, providing clarity and consistency in decision making as circumstances change. These principles help leaders stay aligned with their mission and values while adapting to new realities.</p><p>To develop guiding principles, identify the core values that should drive your decisions. Examples might include prioritizing member value, fostering innovation, or ensuring financial sustainability. Make these principles broad enough to apply across various scenarios but specific enough to guide actions.</p><p>For example, an organization that prioritizes member well-being during crises might adopt a principle to “protect member access to essential resources.” This guiding principle ensures consistent decisions, whether the challenge is a budget shortfall or a global disruption.</p> </div>
461. </div>
462. <div class="elementor-element elementor-element-6f0dbb1 elementor-widget elementor-widget-heading" data-id="6f0dbb1" data-element_type="widget" data-widget_type="heading.default">
463. <div class="elementor-widget-container">
464. <h2 class="elementor-heading-title elementor-size-default">Co-create the Plan With Your Stakeholders
465. </h2> </div>
466. </div>
467. <div class="elementor-element elementor-element-a5ce211 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="a5ce211" data-element_type="widget" data-widget_type="text-editor.default">
468. <div class="elementor-widget-container">
469. <p>Crafting a resilient strategic plan begins with cocreation. Involve a wide range of stakeholders, including members, staff, and board members, to ensure the plan reflects diverse perspectives and addresses your organization’s real needs.</p><p>Gather insights during the planning phase using tools like surveys, focus groups, and collaborative workshops. Engaging stakeholders early in the process fosters ownership of the plan and ensures it remains flexible as circumstances change. For example, one client held a series of stakeholder workshops to prioritize initiatives aimed at member retention. By involving board members, staff, and a cross-section of members, they identified key challenges and codesigned solutions, such as a mentorship program and streamlined onboarding. This collaborative approach resulted in a more focused and impactful strategy tailored to the needs of their community.</p> </div>
470. </div>
471. <div class="elementor-element elementor-element-b334f94 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="b334f94" data-element_type="widget" data-widget_type="blockquote.default">
472. <div class="elementor-widget-container">
473. <blockquote class="elementor-blockquote">
474. <p class="elementor-blockquote__content">
475. A plan everyone helps shape is a plan everyone helps keep alive. </p>
476. </blockquote>
477. </div>
478. </div>
479. <div class="elementor-element elementor-element-3097e31 elementor-widget elementor-widget-heading" data-id="3097e31" data-element_type="widget" data-widget_type="heading.default">
480. <div class="elementor-widget-container">
481. <h2 class="elementor-heading-title elementor-size-default">Plan for the Unexpected
482. </h2> </div>
483. </div>
484. <div class="elementor-element elementor-element-323be52 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="323be52" data-element_type="widget" data-widget_type="text-editor.default">
485. <div class="elementor-widget-container">
486. <p>Planning for potential crises is a hallmark of a resilient strategy. A “what-if analysis” helps organizations anticipate challenges and prepare responses in advance, ensuring they’re ready to act when disruptions occur.</p><p>To conduct a what-if analysis, brainstorm possible scenarios, such as a financial downturn, a significant membership decline, or an operational disruption. Develop contingency plans for each scenario, focusing on mitigation and recovery.</p><p>For instance, one Sequence client prepared for potential economic challenges by creating a contingency plan to reduce costs while preserving core member benefits. When the downturn hit, the organization implemented its plan swiftly, avoiding significant disruptions and maintaining member satisfaction.</p> </div>
487. </div>
488. <div class="elementor-element elementor-element-ec53ba7 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="ec53ba7" data-element_type="widget" data-widget_type="blockquote.default">
489. <div class="elementor-widget-container">
490. <blockquote class="elementor-blockquote">
491. <p class="elementor-blockquote__content">
492. Check your plan as often as the world changes. </p>
493. </blockquote>
494. </div>
495. </div>
496. <div class="elementor-element elementor-element-54a9ebc elementor-widget elementor-widget-heading" data-id="54a9ebc" data-element_type="widget" data-widget_type="heading.default">
497. <div class="elementor-widget-container">
498. <h2 class="elementor-heading-title elementor-size-default">Revisit Your Plan Often
499. </h2> </div>
500. </div>
501. <div class="elementor-element elementor-element-30d8958 elementor-widget elementor-widget-text-editor" data-id="30d8958" data-element_type="widget" data-widget_type="text-editor.default">
502. <div class="elementor-widget-container">
503. <p>Traditional five-year strategic plans no longer suffice in today’s fast-changing landscape. Resilient plans are dynamic, evolving documents that require regular reviews and updates. Annual or even quarterly check-ins ensure your plan remains relevant and effective.</p><p>Another Sequence client that observed a decline in member engagement with traditional benefits shifted midyear to develop a new career-support initiative, including resume reviews and job search workshops. This shift was guided by regular checkpoints in their planning process, allowing them to respond to member needs in real time and deliver timely, relevant value.</p> </div>
504. </div>
505. <div class="elementor-element elementor-element-588466b elementor-widget elementor-widget-heading" data-id="588466b" data-element_type="widget" data-widget_type="heading.default">
506. <div class="elementor-widget-container">
507. <h2 class="elementor-heading-title elementor-size-default">Practical Steps To Build a Resilient Plan
508.  
509. </h2> </div>
510. </div>
511. <div class="elementor-element elementor-element-4d017bc elementor-widget elementor-widget-text-editor" data-id="4d017bc" data-element_type="widget" data-widget_type="text-editor.default">
512. <div class="elementor-widget-container">
513. <ol><li style="list-style-type: none;"><ol><li><strong>Focus on four to five critical goals.</strong> Prioritize what matters most to drive impact and remain agile.</li><li><strong>Establish guiding principles.</strong> Define core values to guide decisions and maintain alignment.</li><li><strong>Engage stakeholders.</strong> Involve members, staff, and board members to ensure diverse perspectives and strong buy-in.</li><li><strong>Conduct what-if analyses.</strong> Anticipate challenges and create contingency plans to prepare for the unexpected.</li><li><strong>Revisit the plan regularly.</strong> Schedule annual or quarterly reviews to stay on track and adapt as needed.</li></ol></li></ol> </div>
514. </div>
515. <div class="elementor-element elementor-element-01935c2 elementor-widget elementor-widget-heading" data-id="01935c2" data-element_type="widget" data-widget_type="heading.default">
516. <div class="elementor-widget-container">
517. <h2 class="elementor-heading-title elementor-size-default">Conclusion
518. </h2> </div>
519. </div>
520. <div class="elementor-element elementor-element-fa514d5 elementor-widget elementor-widget-text-editor" data-id="fa514d5" data-element_type="widget" data-widget_type="text-editor.default">
521. <div class="elementor-widget-container">
522. <p>In uncertain times, a resilient strategic plan is your road map to confidently navigating change. By focusing on what matters most, revisiting your plan regularly, establishing guiding principles, engaging stakeholders, and preparing for what-if scenarios, your organization can stay aligned, adaptable, and ready for anything.</p><p>With these strategies, association leaders can turn unpredictability into opportunity and ensure their organizations thrive, no matter what challenges arise.</p> </div>
523. </div>
524. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
525. <div class="elementor-widget-container">
526. <p>To read more about resilient <a href="https://sequenceconsulting.com/association-strategic-planning/">association strategic planning</a>, please see  <a href="https://sequenceconsulting.com/association-strategic-planning-case-study/">Strategic Breakthrough: An Association Strategic Planning Case Study with the APA</a></p> </div>
527. </div>
528. </div>
529. </div>
530. </div>
531. </section>
532. </div>
533. ]]></content:encoded>
537. </item>
538. <item>
539. <title>What Got You Here Won’t Get You There: Reinventing the Association Executive for the Next Era</title>
540. <link>https://sequenceconsulting.com/future-of-association-leadership/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=future-of-association-leadership</link>
542. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
543. <pubDate>Mon, 29 Sep 2025 21:38:09 +0000</pubDate>
544. <category><![CDATA[Association Insights]]></category>
545. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10947</guid>
546.  
547. <description><![CDATA[<a href="https://sequenceconsulting.com/future-of-association-leadership/" title="What Got You Here Won’t Get You There: Reinventing the Association Executive for the Next Era" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="future of association leadership" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-390x390.jpg 390w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="future of association leadership" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-390x390.jpg 390w" sizes="100vw" />Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.]]></description>
548. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/future-of-association-leadership/" title="What Got You Here Won’t Get You There: Reinventing the Association Executive for the Next Era" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="future of association leadership" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-390x390.jpg 390w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="future of association leadership" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/09/future-of-association-leadership-390x390.jpg 390w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="10947" class="elementor elementor-10947" data-elementor-post-type="post">
549. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
550. <div class="elementor-container elementor-column-gap-default">
551. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
552. <div class="elementor-widget-wrap elementor-element-populated">
553. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
554. <div class="elementor-widget-container">
555. <h2 class="elementor-heading-title elementor-size-default">These five mindset shifts can help today’s executive in a changing future of association leadership.
556. </h2> </div>
557. </div>
558. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
559. <div class="elementor-container elementor-column-gap-default">
560. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
561. <div class="elementor-widget-wrap elementor-element-populated">
562. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
563. <div class="elementor-widget-container">
564. <p>Austrian American pioneer of management theory, Peter Drucker, once warned, “The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday’s logic.” That warning feels tailor-made for today’s association executive. The familiar terrain—steady programs, predictable renewals, operational efficiency—has fractured, reshaped by AI disruption, shrinking attention spans, and a new generation of members who define value in entirely new terms. The future of association leadership is evolving. What matters now is whether we&#8217;re brave enough to lead that change.</p><p>To thrive in this new era, association leaders must transform as dramatically as the environment they’re navigating. The executive role must evolve from institutional caretaker to strategic architect. Rather than tinkering at the edges, it calls for rewriting the executive role from the ground up.</p> </div>
565. </div>
566. </div>
567. </div>
568. </div>
569. </section>
570. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
571. <div class="elementor-widget-container">
572. <h2 class="elementor-heading-title elementor-size-default">What Is a Strategic Architect?
573.  
574. </h2> </div>
575. </div>
576. <div class="elementor-element elementor-element-e800267 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="e800267" data-element_type="widget" data-widget_type="text-editor.default">
577. <div class="elementor-widget-container">
578. <p>The legacy executive model was built for a different time. It prized continuity, internal efficiency, and institutional knowledge. This approach served associations well for decades, especially in slow-moving environments where incremental change sufficed. But today’s pace of disruption makes stability a liability if it comes at the cost of innovation. Leadership guru Marshall Goldsmith said it best: “What got you here won’t get you there.”</p><p>To meet this moment, executives must adopt a new paradigm: the strategic architect. A strategic architect doesn’t just fix what’s broken—they redraw the blueprint. They see the whole system and aren’t afraid to rebuild it midflight. Strategic architects are fluent in the future. They sense what’s coming and reshape their organizations before disruption hits.</p><p>Based on our work with hundreds of associations, here are five leadership traits that are redefining the next-generation executive, with a guiding question for each to prompt action.</p> </div>
579. </div>
580. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
581. <div class="elementor-widget-container">
582. <blockquote class="elementor-blockquote">
583. <p class="elementor-blockquote__content">
584. “The role of the association executive must evolve from institutional caretaker to strategic architect.” </p>
585. </blockquote>
586. </div>
587. </div>
588. <div class="elementor-element elementor-element-2e6a442 elementor-widget elementor-widget-heading" data-id="2e6a442" data-element_type="widget" data-widget_type="heading.default">
589. <div class="elementor-widget-container">
590. <h2 class="elementor-heading-title elementor-size-default">1. Make Sense When Others See Chaos
591.  
592. </h2> </div>
593. </div>
594. <div class="elementor-element elementor-element-0f7d539 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="0f7d539" data-element_type="widget" data-widget_type="text-editor.default">
595. <div class="elementor-widget-container">
596. <p>In times of accelerating change, leaders must move beyond passive trend-watching and become active students of disruption. It’s beyond staying informed. It’s about synthesizing weak signals from the edges of the industry, understanding the implications of AI, social change, or policy shifts, and helping others see what’s next before it arrives. These leaders create clarity without minimizing complexity.</p><p>Ask yourself: What signals are emerging today that most leaders won’t see until it’s too late?</p> </div>
597. </div>
598. <div class="elementor-element elementor-element-a836a8e elementor-widget elementor-widget-heading" data-id="a836a8e" data-element_type="widget" data-widget_type="heading.default">
599. <div class="elementor-widget-container">
600. <h2 class="elementor-heading-title elementor-size-default">2. Become Part of Their Success Story
601.  
602.  
603. </h2> </div>
604. </div>
605. <div class="elementor-element elementor-element-c8568c4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="c8568c4" data-element_type="widget" data-widget_type="text-editor.default">
606. <div class="elementor-widget-container">
607. <p>They understand that yesterday’s value propositions won’t resonate with tomorrow’s members. These leaders actively redefine value across generations, professions, and markets. They elevate the conversation from benefits to outcomes, positioning the association as a source of transformation, not just for services.</p><p>Ask yourself: How would our value proposition change if our next generation of members were to design it?</p> </div>
608. </div>
609. <div class="elementor-element elementor-element-313ae68 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="313ae68" data-element_type="widget" data-widget_type="blockquote.default">
610. <div class="elementor-widget-container">
611. <blockquote class="elementor-blockquote">
612. <p class="elementor-blockquote__content">
613. “Stability becomes a liability when it comes at the cost of innovation.”
614.  
615. </p>
616. </blockquote>
617. </div>
618. </div>
619. <div class="elementor-element elementor-element-9b8e99e elementor-widget elementor-widget-heading" data-id="9b8e99e" data-element_type="widget" data-widget_type="heading.default">
620. <div class="elementor-widget-container">
621. <h2 class="elementor-heading-title elementor-size-default">3. Change the Rules, Not Just the Plays
622. </h2> </div>
623. </div>
624. <div class="elementor-element elementor-element-04c4abc elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="04c4abc" data-element_type="widget" data-widget_type="text-editor.default">
625. <div class="elementor-widget-container">
626. <p>Rather than optimizing within existing constraints, strategic architects rethink the system itself. They challenge legacy assumptions about how programs, revenue, and membership all work together. They experiment with new business models and are unafraid to sunset what no longer serves them.</p><p>A handful of bold associations are flipping the script on revenue: retiring underperforming member programs and investing instead in IP licensing, data monetization, or enterprise partnerships that scale without member volume. Ask yourself: If your business model didn’t exist, would you invent it today?</p> </div>
627. </div>
628. <div class="elementor-element elementor-element-0bc0676 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="0bc0676" data-element_type="widget" data-widget_type="blockquote.default">
629. <div class="elementor-widget-container">
630. <blockquote class="elementor-blockquote">
631. <p class="elementor-blockquote__content">
632. “The path forward won’t be paved by tradition—it will be charted by those bold enough to redraw the map.” </p>
633. </blockquote>
634. </div>
635. </div>
636. <div class="elementor-element elementor-element-73c3f8c elementor-widget elementor-widget-heading" data-id="73c3f8c" data-element_type="widget" data-widget_type="heading.default">
637. <div class="elementor-widget-container">
638. <h2 class="elementor-heading-title elementor-size-default">4. Get That Relationships Make Change Possible
639. </h2> </div>
640. </div>
641. <div class="elementor-element elementor-element-54968c6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="54968c6" data-element_type="widget" data-widget_type="text-editor.default">
642. <div class="elementor-widget-container">
643. <p>These leaders understand that transformation doesn’t happen in silos or through top-down mandates. They build coalitions of the willing, listen across boundaries, and treat relationships as infrastructure for innovation. They lead by building trust across teams, partners, and stakeholders, and by showing up as collaborators, not commanders.</p><p>Ask yourself: Whose trust have we not earned but need to?</p> </div>
644. </div>
645. <div class="elementor-element elementor-element-a94cfc4 elementor-widget elementor-widget-heading" data-id="a94cfc4" data-element_type="widget" data-widget_type="heading.default">
646. <div class="elementor-widget-container">
647. <h2 class="elementor-heading-title elementor-size-default">5. Turn Learning Into a Strategic Advantage
648.  
649. </h2> </div>
650. </div>
651. <div class="elementor-element elementor-element-d08d4da elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="d08d4da" data-element_type="widget" data-widget_type="text-editor.default">
652. <div class="elementor-widget-container">
653. <p>In a landscape shaped by volatility and reinvention, the most future-ready leaders treat learning not as a professional nicety but as a strategic weapon. They take lessons learned from experiences, conferences, and case studies to create systems that build learning into decision-making, talent development, and innovation. They operationalize foresight and reward calculated risk.</p><p>Ask yourself: What are we learning today that will give us an edge tomorrow?</p> </div>
654. </div>
655. <div class="elementor-element elementor-element-f62b71c elementor-widget elementor-widget-heading" data-id="f62b71c" data-element_type="widget" data-widget_type="heading.default">
656. <div class="elementor-widget-container">
657. <h2 class="elementor-heading-title elementor-size-default">What does this mean in practice?
658.  
659.  
660. </h2> </div>
661. </div>
662. <div class="elementor-element elementor-element-1712058 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="1712058" data-element_type="widget" data-widget_type="text-editor.default">
663. <div class="elementor-widget-container">
664. <p>It means moving from a mindset of “running the institution” to “reinventing our role in members’ success.” It means questioning sacred cows, reorienting the organization toward future-facing strategy, and treating disruption not as a threat, but as an invitation.</p><p>The path forward won’t be paved by tradition. It will be charted by those bold enough to redraw the map. The future of your organization depends on the evolution of its leadership. And that begins with you.</p> </div>
665. </div>
666. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
667. <div class="elementor-container elementor-column-gap-default">
668. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-408bca2" data-id="408bca2" data-element_type="column">
669. <div class="elementor-widget-wrap">
670. </div>
671. </div>
672. </div>
673. </section>
674. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
675. <div class="elementor-widget-container">
676. <p>For more on the Future of Association Leadership, please see: <a href="https://sequenceconsulting.com/association-leadership-best-practices/">The Seven Habits of Highly Effective Association Leaders</a>.</p> </div>
677. </div>
678. <div class="elementor-element elementor-element-a833e6e elementor-widget elementor-widget-text-editor" data-id="a833e6e" data-element_type="widget" data-widget_type="text-editor.default">
679. <div class="elementor-widget-container">
680. <p>Originally published in ASAE as <a href="https://www.asaecenter.org/resources/articles/an_plus/2025/07-july/what-got-you-here-wont-get-you-there-reinventing-the-association-executive-for-the-next-era" target="_blank" rel="noopener">What Got You Here Won&#8217;t Get You There.</a></p> </div>
681. </div>
682. </div>
683. </div>
684. </div>
685. </section>
686. </div>
687. ]]></content:encoded>
691. </item>
692. <item>
693. <title>How to Build Stronger Connections Among Association Members</title>
694. <link>https://sequenceconsulting.com/association-member-connections/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-member-connections</link>
696. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
697. <pubDate>Tue, 05 Aug 2025 16:53:16 +0000</pubDate>
698. <category><![CDATA[Member Engagement]]></category>
699. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10678</guid>
700.  
701. <description><![CDATA[<a href="https://sequenceconsulting.com/association-member-connections/" title="How to Build Stronger Connections Among Association Members" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-200x200.jpg 200w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-200x200.jpg 200w" sizes="100vw" />Author: Alexa Kade Membership in a professional association provides a wide range of valuable benefits, from access to professional development and industry insights to career and networking opportunities. But in a digital-first world where professional lives are increasingly fast-paced, delivering this value to members in ways that feel meaningful and personal requires intentional effort. One &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/association-member-connections/" class="more-link">Continue reading<span class="screen-reader-text"> "How to Build Stronger Connections Among Association Members"</span></a></p>]]></description>
702. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-member-connections/" title="How to Build Stronger Connections Among Association Members" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-200x200.jpg 200w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/08/association-member-connections_feature-200x200.jpg 200w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="10678" class="elementor elementor-10678" data-elementor-post-type="post">
703. <div class="elementor-element elementor-element-60fe9ac e-flex e-con-boxed e-con e-parent" data-id="60fe9ac" data-element_type="container">
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705. <div class="elementor-element elementor-element-b1c1f38 elementor-widget elementor-widget-text-editor" data-id="b1c1f38" data-element_type="widget" data-widget_type="text-editor.default">
706. <div class="elementor-widget-container">
707. <p style="text-align: right;">Author: Alexa Kade</p> </div>
708. </div>
709. <div class="elementor-element elementor-element-b640cfe elementor-widget elementor-widget-text-editor" data-id="b640cfe" data-element_type="widget" data-widget_type="text-editor.default">
710. <div class="elementor-widget-container">
711. <p><span style="font-weight: 400;">Membership in a professional association provides a wide range of valuable benefits, from access to professional development and industry insights to career and networking opportunities. But in a digital-first world where professional lives are increasingly fast-paced, </span><a href="https://sequenceconsulting.com/member-value-proposition/"><span style="font-weight: 400;">delivering this value to members</span></a><span style="font-weight: 400;"> in ways that feel meaningful and personal requires intentional effort.</span></p><p><span style="font-weight: 400;">One way you can reinforce why membership in your association matters beyond the most common benefits is by fostering connections among members. Especially as </span><a href="https://sequenceconsulting.com/recruiting-younger-members/"><span style="font-weight: 400;">younger members</span></a><span style="font-weight: 400;"> join your organization—often with expectations for more immediate and tailored experiences—it’s becoming increasingly important to modernize and diversify your community-building efforts.</span></p><p> </p><p><span style="font-weight: 400;">In this guide, we’ll walk through a few ideas for building stronger, lasting relationships among association members, as well as how technology can support that goal. Let’s dive in!</span></p> </div>
712. </div>
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714. <div class="elementor-widget-container">
715. <h2 class="elementor-heading-title elementor-size-default">Diversify Your Communication Channels
716. </h2> </div>
717. </div>
718. <div class="elementor-element elementor-element-873f34a elementor-widget elementor-widget-text-editor" data-id="873f34a" data-element_type="widget" data-widget_type="text-editor.default">
719. <div class="elementor-widget-container">
720. <p><span style="font-weight: 400;">If you were to list all of the ways you communicate with your association members, email would probably be at the top—and with good reason, since it’s a tried-and-true way to reach members directly. However, in a </span><a href="https://www.higherlogic.com/news/2024-association-member-experience-report/" target="_blank" rel="noopener"><span style="font-weight: 400;">2024 survey of association members</span></a><span style="font-weight: 400;">, 50% reported feeling like they were receiving too many emails from the organizations they were part of, up from 34% in 2023. </span></p><p> </p><p><span style="font-weight: 400;">Given this increase, it may be time for your association to rely less on email and incorporate other channels into its communication strategy. And since </span><a href="https://www.pewresearch.org/internet/fact-sheet/mobile/" target="_blank" rel="noopener"><span style="font-weight: 400;">more than 9 in 10 U.S. adults</span></a><span style="font-weight: 400;"> own a smartphone, converting some emails into mobile messages is likely a good way to reach many of your members.</span></p><p> </p><p><span style="font-weight: 400;">Text messaging can offer a faster, more personal touch—ideal for quick updates and reminders. However, if your goal is to build community, you may consider </span><a href="https://clowder.com/blog/mobile-apps-for-associations" target="_blank" rel="noopener"><span style="font-weight: 400;">investing in a mobile app for associations</span></a><span style="font-weight: 400;"> that not only offers top-down messaging but also allows members to share their thoughts on industry topics in forums and directly contact each other.</span></p><p> </p><p><span style="font-weight: 400;">Additionally, ensure your website and social media content align with your direct messaging channels and promote interactivity. Encourage members to share blog posts or other online resources that interest them (which your app can also support!) and comment on your social media posts to continue their conversations with peers. </span></p> </div>
721. </div>
722. <div class="elementor-element elementor-element-93e78a5 elementor-widget elementor-widget-heading" data-id="93e78a5" data-element_type="widget" data-widget_type="heading.default">
723. <div class="elementor-widget-container">
724. <h2 class="elementor-heading-title elementor-size-default">Segment &amp; Personalize Member Experiences
725. </h2> </div>
726. </div>
727. <div class="elementor-element elementor-element-0dc305b elementor-widget elementor-widget-text-editor" data-id="0dc305b" data-element_type="widget" data-widget_type="text-editor.default">
728. <div class="elementor-widget-container">
729. <p><span style="font-weight: 400;">All of your members have different backgrounds and preferences, so your engagement strategy shouldn’t be one size fits all. Segmenting your member base according to interests, career stage, location, engagement history, and other factors not only allows you to tailor content and outreach more effectively to individual members but also help members who share similar characteristics connect.</span></p><p> </p><p><span style="font-weight: 400;">Here are a few tips for </span><a href="https://sequenceconsulting.com/personalize-member-engagement-strategies/"><span style="font-weight: 400;">personalizing member experiences</span></a><span style="font-weight: 400;"> with connection in mind:</span></p><p><br /><b></b></p><ul><li aria-level="1"><b>Create robust profiles in your </b><a href="https://clowder.com/blog/member-engagement-software" target="_blank" rel="noopener"><b>member engagement solution</b></a> <span style="font-weight: 400;">and compile them into internal and external member directories.</span></li></ul><ul><li aria-level="1"><b>Promote content to the segments that would be most interested in it, </b><span style="font-weight: 400;">whether that’s association news, job postings, volunteer opportunities, or local events.</span></li></ul><ul><li style="font-weight: 400;" aria-level="1"><b>Encourage year-round networking</b><span style="font-weight: 400;"> and help micro-communities form around shared professional goals or challenges.</span></li></ul><p> </p><p><span style="font-weight: 400;">As you try these tactics, periodically survey your members to see what they think you’re doing well and where you could improve with personalization. These insights can refine your strategy </span><i><span style="font-weight: 400;">and</span></i><span style="font-weight: 400;"> show members that their voices matter in your association’s community.</span></p> </div>
730. </div>
731. <div class="elementor-element elementor-element-da19ff7 elementor-widget elementor-widget-heading" data-id="da19ff7" data-element_type="widget" data-widget_type="heading.default">
732. <div class="elementor-widget-container">
733. <h2 class="elementor-heading-title elementor-size-default">Host Appealing Events
734.  
735. </h2> </div>
736. </div>
737. <div class="elementor-element elementor-element-0122476 elementor-widget elementor-widget-text-editor" data-id="0122476" data-element_type="widget" data-widget_type="text-editor.default">
738. <div class="elementor-widget-container">
739. <p><span style="font-weight: 400;">Events are likely a cornerstone of your member engagement strategy, whether you focus all of your planning energy on an annual conference or also host smaller events like workshops or meet-and-greets in between. These shared experiences of learning and problem-solving are great opportunities for community-building among members—as long as you set the tone.</span></p><p> </p><p><a href="https://clowder.com/blog/member-engagement" target="_blank" rel="noopener"><span style="font-weight: 400;">Clowder’s member engagement guide</span></a><span style="font-weight: 400;"> recommends elevating your events by:</span></p><p><br /><b></b></p><ul><li aria-level="1"><b>Considering member interests when choosing topics and speakers. </b><span style="font-weight: 400;">Your full slate of conference sessions and in-between events should appeal to members with a wide variety of professional interests and levels of knowledge about their field. Try not to schedule multiple sessions that the same members would want to attend at the same time to keep everyone satisfied.</span></li></ul><ul><li aria-level="1"><b>Incorporate networking at all stages of the event. </b><span style="font-weight: 400;">In addition to building dedicated socialization time into your event, make it easy for attendees and speakers to network between sessions by letting everyone make digital business cards in your app and access each other’s cards via QR codes. Encourage networking before and after the event, too—create virtual spaces for members to discuss which sessions they want to attend in advance and share what they learned afterwards.</span></li></ul><ul><li aria-level="1"><b>Ensure event logistics enhance the experience, not diminish it. </b><span style="font-weight: 400;">The easier you make registration, check-in, session selection, and access to supplementary materials, the more time event attendees will have to get to know each other. Plus, a smooth experience will make them more likely to return for future events and become more ingrained in your association’s community.</span></li></ul><p><b></b><br /><span style="font-weight: 400;">Additionally, as </span><a href="https://ecardwidget.com/welcome-new-members/" target="_blank" rel="noopener"><span style="font-weight: 400;">eCardWidget</span></a><span style="font-weight: 400;"> explains, events are among the best ways to welcome new members into your association, and focusing on the areas above will help them feel more connected earlier on in their membership. If you open any events to non-members, they’ll also get a taste of what it’s like to be part of your association and may be more likely to join once they understand that they’ll become part of a vibrant community if they do.</span></p> </div>
740. </div>
741. <div class="elementor-element elementor-element-32b00d8 elementor-widget elementor-widget-heading" data-id="32b00d8" data-element_type="widget" data-widget_type="heading.default">
742. <div class="elementor-widget-container">
743. <h2 class="elementor-heading-title elementor-size-default">Provide Accessible, Collaborative Professional Development
744. </h2> </div>
745. </div>
746. <div class="elementor-element elementor-element-9675649 elementor-widget elementor-widget-text-editor" data-id="9675649" data-element_type="widget" data-widget_type="text-editor.default">
747. <div class="elementor-widget-container">
748. <p><span style="font-weight: 400;">Many of your members likely joined your association to access professional development opportunities, whether they’re required to fulfill continuing education requirements to maintain a license or certification, or they just want to learn about topics in their field that interest them. These offerings also hold the potential to connect members with similar ambitions, but similarly to events, you need to set the stage by prompting discussion.</span></p><p><span style="font-weight: 400;">As you create social media content and open forums in your member app, encourage members to share their experiences learning from:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The on-demand content in your online or mobile resource library (downloadable eBooks, worksheets, videos, infographics, etc.)</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Guided courses you’ve developed in </span><a href="https://topclasslms.com/association-lms" target="_blank" rel="noopener"><span style="font-weight: 400;">your association’s learning management system (LMS)</span></a></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Webinars, panels, and other live information sessions</span></li></ul><p><span style="font-weight: 400;">Additionally, create systems for members to endorse or recommend opportunities to each other and celebrate certification milestones together. When professional growth feels collaborative, members don’t just gain useful skills in the moment—they also build valuable relationships in their field that they can continue learning from.</span></p><p> </p> </div>
749. </div>
750. <div class="elementor-element elementor-element-3b19de3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="3b19de3" data-element_type="widget" data-widget_type="divider.default">
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759. <div class="elementor-widget-container">
760. <p>Strong association member connections are the product of thoughtful strategy, ongoing experimentation, and <a href="https://sequenceconsulting.com/association-roi-metrics/">data-driven refinement</a>. The goal is not just to facilitate one-time interactions, but to create an environment where lasting relationships flourish. With the right tools and intentional efforts from your whole team, your association can truly become a professional <i>community</i>.</p> </div>
761. </div>
762. </div>
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764. </div>
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769. </item>
770. <item>
771. <title>The Seven Habits of Highly Effective Association Leaders</title>
772. <link>https://sequenceconsulting.com/association-leadership-best-practices/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-leadership-best-practices</link>
774. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
775. <pubDate>Wed, 02 Jul 2025 17:20:02 +0000</pubDate>
776. <category><![CDATA[Association Insights]]></category>
777. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10580</guid>
778.  
779. <description><![CDATA[<a href="https://sequenceconsulting.com/association-leadership-best-practices/" title="The Seven Habits of Highly Effective Association Leaders" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="The Seven Habits of Highly Effective Association Leaders" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-390x390.jpg 390w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="The Seven Habits of Highly Effective Association Leaders" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-390x390.jpg 390w" sizes="100vw" />Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.]]></description>
780. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-leadership-best-practices/" title="The Seven Habits of Highly Effective Association Leaders" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="The Seven Habits of Highly Effective Association Leaders" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-390x390.jpg 390w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="The Seven Habits of Highly Effective Association Leaders" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/the-seven-habits-of-highly-effective-association-leaders-390x390.jpg 390w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="10580" class="elementor elementor-10580" data-elementor-post-type="post">
781. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
782. <div class="elementor-container elementor-column-gap-default">
783. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
784. <div class="elementor-widget-wrap elementor-element-populated">
785. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
786. <div class="elementor-widget-container">
787. <h2 class="elementor-heading-title elementor-size-default">There are some commonalities that distinguish the great leaders from the good ones. These seven association leadership best practices can help you lead your association toward growth and sustainability.
788.  
789.  
790.  
791. </h2> </div>
792. </div>
793. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
794. <div class="elementor-container elementor-column-gap-default">
795. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
796. <div class="elementor-widget-wrap elementor-element-populated">
797. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
798. <div class="elementor-widget-container">
799. <p>Shakespeare said it best regarding association leaders: Some are born great, some achieve greatness, and some have greatness thrust upon them. At my association consulting firm, Sequence Consulting, we have worked with association leaders at all levels for more than twenty-three years—from newbies to veterans, from struggling to stellar.</p><p>Truly great leaders are rare. They transform their organizations and drive exponential growth that others only dream of — by consistently following proven <span data-start="615" data-end="656">association leadership best practices</span>. We’ve worked with many such leaders, and while their styles differ, they all share a commitment to <span data-start="1014" data-end="1055">association leadership best practices</span>—specifically, these seven habits that others overlook:</p> </div>
800. </div>
801. </div>
802. </div>
803. </div>
804. </section>
805. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
806. <div class="elementor-widget-container">
807. <h2 class="elementor-heading-title elementor-size-default">1. Turn outward</h2> </div>
808. </div>
809. <div class="elementor-element elementor-element-e800267 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="e800267" data-element_type="widget" data-widget_type="text-editor.default">
810. <div class="elementor-widget-container">
811. <p>It is easy to get bogged down in your organization’s demands and forget to look up. The best leaders make a point of seeking out new ideas and information from outside their own association. They look at organizations in the same space, outside their space, and even for-profits. This always helps leaders shift their beliefs about what’s possible and generates new opportunities.</p><p>Highly successful leaders habitually turn outward, scan the outside environment, and bring new ideas and innovations back to their own organization to stay ahead.</p> </div>
812. </div>
813. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
814. <div class="elementor-widget-container">
815. <blockquote class="elementor-blockquote">
816. <p class="elementor-blockquote__content">
817. Highly successful leaders consistently do seven things others do not. </p>
818. </blockquote>
819. </div>
820. </div>
821. <div class="elementor-element elementor-element-b233843 elementor-widget elementor-widget-heading" data-id="b233843" data-element_type="widget" data-widget_type="heading.default">
822. <div class="elementor-widget-container">
823. <h2 class="elementor-heading-title elementor-size-default">2. Listen to your rank and file</h2> </div>
824. </div>
825. <div class="elementor-element elementor-element-0f7d539 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="0f7d539" data-element_type="widget" data-widget_type="text-editor.default">
826. <div class="elementor-widget-container">
827. <p>The members you interact with most are your volunteers. They are your true believers and the most active members. They are unlike most of your members, who join for different reasons, want different things, and feel differently about you. When we work with clients, we talk to both volunteer leaders and less engaged members. Their perspectives are seldom the same.</p><p>Highly successful leaders continuously solicit input from their rank-and-file members—and listen to them.</p> </div>
828. </div>
829. <div class="elementor-element elementor-element-a836a8e elementor-widget elementor-widget-heading" data-id="a836a8e" data-element_type="widget" data-widget_type="heading.default">
830. <div class="elementor-widget-container">
831. <h2 class="elementor-heading-title elementor-size-default">3. To know your members, be a member</h2> </div>
832. </div>
833. <div class="elementor-element elementor-element-c8568c4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="c8568c4" data-element_type="widget" data-widget_type="text-editor.default">
834. <div class="elementor-widget-container">
835. <p>We join all our clients’ organizations, but our clients seldom do. As a result, they don’t know their join experience, how much they communicate to their members, or what it’s like to try to find and use their benefits. They are often appalled when they find out. One client emailed their members more than five times daily but did not know it.</p><p>Highly successful leaders have their whole team sign up to see the experience through their members’ eyes so they can make improvements.</p> </div>
836. </div>
837. <div class="elementor-element elementor-element-313ae68 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="313ae68" data-element_type="widget" data-widget_type="blockquote.default">
838. <div class="elementor-widget-container">
839. <blockquote class="elementor-blockquote">
840. <p class="elementor-blockquote__content">
841. Turning outward shifts beliefs about what’s possible—and sparks new opportunities. </p>
842. </blockquote>
843. </div>
844. </div>
845. <div class="elementor-element elementor-element-9b8e99e elementor-widget elementor-widget-heading" data-id="9b8e99e" data-element_type="widget" data-widget_type="heading.default">
846. <div class="elementor-widget-container">
847. <h2 class="elementor-heading-title elementor-size-default">4. Master the data</h2> </div>
848. </div>
849. <div class="elementor-element elementor-element-04c4abc elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="04c4abc" data-element_type="widget" data-widget_type="text-editor.default">
850. <div class="elementor-widget-container">
851. <p>Data is the most underutilized asset in most associations. Many associations struggle with data quality. Beyond that, they lack the analytic horsepower to make good use of the data they have. As a result, they don’t understand their trends, who their members are, or how they engage. As often as not, their long-held assumptions about their membership are faulty. One client thought members would never want a digital community. The data said otherwise. It is now one of the benefits that members value most.</p><p>Highly successful leaders implement enterprise data platforms and hire data scientists and mathematicians. They use the data to find groundbreaking insights and get breakthrough results.</p> </div>
852. </div>
853. <div class="elementor-element elementor-element-73c3f8c elementor-widget elementor-widget-heading" data-id="73c3f8c" data-element_type="widget" data-widget_type="heading.default">
854. <div class="elementor-widget-container">
855. <h2 class="elementor-heading-title elementor-size-default">5. Make membership everyone’s job</h2> </div>
856. </div>
857. <div class="elementor-element elementor-element-54968c6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="54968c6" data-element_type="widget" data-widget_type="text-editor.default">
858. <div class="elementor-widget-container">
859. <p>No membership is an island. Membership relies on every other part of your organization to succeed. These parts must work together to create great products, content, and experiences to drive member growth. In most organizations, only the membership team has member growth goals, and the rest of the organization, while well-meaning, has no incentive to worry about membership numbers. One client CEO who made membership a goal for everyone tripled their membership growth rate one year and doubled it again the next.</p><p>Highly successful leaders make membership everyone’s job. They build it into every incentive plan so that when membership wins, the whole organization wins.</p> </div>
860. </div>
861. <div class="elementor-element elementor-element-919b60b elementor-widget elementor-widget-heading" data-id="919b60b" data-element_type="widget" data-widget_type="heading.default">
862. <div class="elementor-widget-container">
863. <h2 class="elementor-heading-title elementor-size-default">6. Invest in capabilities</h2> </div>
864. </div>
865. <div class="elementor-element elementor-element-91f6d56 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="91f6d56" data-element_type="widget" data-widget_type="text-editor.default">
866. <div class="elementor-widget-container">
867. <p>Associations that survived the pandemic most successfully were those that invested in the capabilities they needed to adapt and evolve—data analysis, content creation, marketing automation, and UX. No one could have predicted what the crisis would demand of them. Having the tools and skills in place to rise to the occasion was the key to thriving in a difficult time.</p><p>Highly successful leaders believe that if they build the right capabilities, the right solutions will follow.</p> </div>
868. </div>
869. <div class="elementor-element elementor-element-3b13241 elementor-widget elementor-widget-heading" data-id="3b13241" data-element_type="widget" data-widget_type="heading.default">
870. <div class="elementor-widget-container">
871. <h2 class="elementor-heading-title elementor-size-default">7. Stop before you start
872.  
873. </h2> </div>
874. </div>
875. <div class="elementor-element elementor-element-fd990e6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="fd990e6" data-element_type="widget" data-widget_type="text-editor.default">
876. <div class="elementor-widget-container">
877. <p>Associations are notorious for starting things they never stop. Programs whose purpose has long passed or been forgotten live on, diverting resources and distracting focus until there is no room left for big ideas that will make a big difference. One client counted more than 75 programs they supported, most underperforming. By focusing on four strategic priorities instead, this CEO was able to concentrate on spaces where they had a right to win and thus transformed the organization.</p><p>Highly successful leaders make the hard decisions and say “stop” before they start new programs—to drive strategic focus, innovation, and sustained growth.</p> </div>
878. </div>
879. <div class="elementor-element elementor-element-0bc0676 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="0bc0676" data-element_type="widget" data-widget_type="blockquote.default">
880. <div class="elementor-widget-container">
881. <blockquote class="elementor-blockquote">
882. <p class="elementor-blockquote__content">
883. Highly successful leaders make the hard decisions and say ‘stop’ before they start something new. </p>
884. </blockquote>
885. </div>
886. </div>
887. <div class="elementor-element elementor-element-f3f3092 elementor-widget elementor-widget-heading" data-id="f3f3092" data-element_type="widget" data-widget_type="heading.default">
888. <div class="elementor-widget-container">
889. <h2 class="elementor-heading-title elementor-size-default">Conclusion
890. </h2> </div>
891. </div>
892. <div class="elementor-element elementor-element-bec11b4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="bec11b4" data-element_type="widget" data-widget_type="text-editor.default">
893. <div class="elementor-widget-container">
894. <p>These are more than just healthy habits—they’re <span data-start="1390" data-end="1431">association leadership best practices</span> that separate the good from the great and position leaders to drive lasting impact. We believe every association leader can be highly successful. These seven habits will put you well on your way to achieving greatness.</p> </div>
895. </div>
896. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
897. <div class="elementor-container elementor-column-gap-default">
898. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-408bca2" data-id="408bca2" data-element_type="column">
899. <div class="elementor-widget-wrap">
900. </div>
901. </div>
902. </div>
903. </section>
904. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
905. <div class="elementor-widget-container">
906. <p>For more on Association Leadership Best Practices please see: <a href="https://sequenceconsulting.com/association-leadership-beat-corporations/">Forget Unicorns, Think Platypi: Why Associations Are Better Than Corporations </a> and <a href="https://www.asaecenter.org/resources/articles/an_plus/2025/04-april/building-a-culture-of-innovation-in-associations" target="_blank" rel="noopener">Building a Culture of Innovation in Associations</a>.</p> </div>
907. </div>
908. <div class="elementor-element elementor-element-a833e6e elementor-widget elementor-widget-text-editor" data-id="a833e6e" data-element_type="widget" data-widget_type="text-editor.default">
909. <div class="elementor-widget-container">
910. <p>Originally published in ASAE as: <a href="https://www.asaecenter.org/resources/articles/an_plus/2024/07-july/the-seven-habits-of-highly-effective-association-leaders" target="_blank" rel="noopener">Seven Habits of Highly Effective Association Leaders</a>.</p> </div>
911. </div>
912. </div>
913. </div>
914. </div>
915. </section>
916. </div>
917. ]]></content:encoded>
921. </item>
922. <item>
923. <title>Prosperity Is Not a Plan: How Smart Associations Future-Proof Success</title>
924. <link>https://sequenceconsulting.com/future-proofing-associations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=future-proofing-associations</link>
926. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
927. <pubDate>Wed, 02 Jul 2025 16:51:31 +0000</pubDate>
928. <category><![CDATA[Association Insights]]></category>
929. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10567</guid>
930.  
931. <description><![CDATA[<a href="https://sequenceconsulting.com/future-proofing-associations/" title="Prosperity Is Not a Plan: How Smart Associations Future-Proof Success" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Prosperity Is Not a Plan: How Smart Associations Future-Proof Success" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-390x390.jpg 390w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Prosperity Is Not a Plan: How Smart Associations Future-Proof Success" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-390x390.jpg 390w" sizes="100vw" />Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.]]></description>
932. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/future-proofing-associations/" title="Prosperity Is Not a Plan: How Smart Associations Future-Proof Success" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Prosperity Is Not a Plan: How Smart Associations Future-Proof Success" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-390x390.jpg 390w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Prosperity Is Not a Plan: How Smart Associations Future-Proof Success" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-is-not-a-plan-how-smart-associations-future-proof-success-390x390.jpg 390w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="10567" class="elementor elementor-10567" data-elementor-post-type="post">
933. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
934. <div class="elementor-container elementor-column-gap-default">
935. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
936. <div class="elementor-widget-wrap elementor-element-populated">
937. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
938. <div class="elementor-widget-container">
939. <h2 class="elementor-heading-title elementor-size-default">To continue to thrive, associations need to ensure that they’re not lulled into complacency when things are going well.
940.  
941.  
942.  
943. </h2> </div>
944. </div>
945. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
946. <div class="elementor-container elementor-column-gap-default">
947. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
948. <div class="elementor-widget-wrap elementor-element-populated">
949. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
950. <div class="elementor-widget-container">
951. <p>In 2024, associations find themselves at a crossroads: Soaring confidence and revenue can either be a launchpad for future growth or a trap that lures leaders into complacency. As membership booms and in-person events return—will your association evolve or miss the opportunity to focus on future-proofing associations for long-term success?</p> </div>
952. </div>
953. </div>
954. </div>
955. </div>
956. </section>
957. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
958. <div class="elementor-widget-container">
959. <h2 class="elementor-heading-title elementor-size-default">Let the Good Times Roll
960. </h2> </div>
961. </div>
962. <div class="elementor-element elementor-element-e800267 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="e800267" data-element_type="widget" data-widget_type="text-editor.default">
963. <div class="elementor-widget-container">
964. <p>According to a recent <a href="https://www.imis.com/benchmark-report" target="_blank" rel="noopener noreferrer">Advanced Solutions International (ASI) report</a>, confidence among association executives is at an all-time high, with 67 percent expressing optimism about future growth and sustainability, up from 24 percent in 2023.Forecasts are promising, with 60 percent of associations confident in reaching revenue goals and 61 percent anticipating increased membership. A <a href="https://go.marketinggeneral.com/l/733823/2022-03-14/225bx1" target="_blank" rel="noopener noreferrer">Marketing General Incorporated report</a> shows that in-person events are back, with 61 percent planning to focus solely on them this year.</p><p>The troubles of the pandemic days seem far behind, and the outlook for 2025 looks even brighter. The best of times can also be perilous if association leaders take success for granted</p> </div>
965. </div>
966. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
967. <div class="elementor-widget-container">
968. <blockquote class="elementor-blockquote">
969. <p class="elementor-blockquote__content">
970. The best of times can also be perilous if association leaders take success for granted. </p>
971. </blockquote>
972. </div>
973. </div>
974. <div class="elementor-element elementor-element-2e6a442 elementor-widget elementor-widget-heading" data-id="2e6a442" data-element_type="widget" data-widget_type="heading.default">
975. <div class="elementor-widget-container">
976. <h2 class="elementor-heading-title elementor-size-default">More Competition, Higher Expectations</h2> </div>
977. </div>
978. <div class="elementor-element elementor-element-0f7d539 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="0f7d539" data-element_type="widget" data-widget_type="text-editor.default">
979. <div class="elementor-widget-container">
980. <p>A booming economy leads to greater competition for members’ time and attention. Associations must compete not only with other membership organizations but also with for-profit businesses with the resources to innovate and quickly provide on-demand value. Members now expect dynamic experiences, rapid professional development, and exclusive resources that adapt to their needs.</p><p>Associations relying on traditional approaches risk irrelevance. Members have more choices and expect associations to meet heightened expectations. If associations fail to adapt, members will seek value elsewhere. To rise above the noise, consider differentiating through personalized member journeys or AI-driven automation.</p> </div>
981. </div>
982. <div class="elementor-element elementor-element-a836a8e elementor-widget elementor-widget-heading" data-id="a836a8e" data-element_type="widget" data-widget_type="heading.default">
983. <div class="elementor-widget-container">
984. <h2 class="elementor-heading-title elementor-size-default">Choose Your Investments Wisely</h2> </div>
985. </div>
986. <div class="elementor-element elementor-element-c8568c4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="c8568c4" data-element_type="widget" data-widget_type="text-editor.default">
987. <div class="elementor-widget-container">
988. <p>Economic prosperity provides associations the means to invest in their future, but this opportunity can be squandered if investments are not made wisely. The strongest organizations that came through the pandemic were those that invested in core capabilities like content creation, digital platforms, and member service.</p><p>Associations should use their financial resources to bolster these core capabilities rather than pursue short-term wins or flashy initiatives. Investments should focus on enhancing member engagement, improving the member experience, and differentiating the association in a competitive market. Prosperity is the ideal time to strengthen the foundation for long-term resilience.</p><p>For example, investing in AI-driven data analytics to predict member needs and provide tailored solutions can boost engagement and provide data insights to refine your offerings.</p><p>Now is the ideal moment for future-proofing associations by investing in foundational capabilities that can weather economic shifts and rising member expectations.</p><p> </p> </div>
989. </div>
990. <div class="elementor-element elementor-element-313ae68 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="313ae68" data-element_type="widget" data-widget_type="blockquote.default">
991. <div class="elementor-widget-container">
992. <blockquote class="elementor-blockquote">
993. <p class="elementor-blockquote__content">
994. Associations relying on traditional approaches risk irrelevance. </p>
995. </blockquote>
996. </div>
997. </div>
998. <div class="elementor-element elementor-element-9b8e99e elementor-widget elementor-widget-heading" data-id="9b8e99e" data-element_type="widget" data-widget_type="heading.default">
999. <div class="elementor-widget-container">
1000. <h2 class="elementor-heading-title elementor-size-default">The Curse of Complacency</h2> </div>
1001. </div>
1002. <div class="elementor-element elementor-element-04c4abc elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="04c4abc" data-element_type="widget" data-widget_type="text-editor.default">
1003. <div class="elementor-widget-container">
1004. <p>With success comes the risk of complacency. The mistake lies in assuming that what worked during boom times will continue to work indefinitely. Associations can become too comfortable, relying on past success without adapting. Highly successful leaders know that to stay ahead, they must continuously adapt, innovate, and evolve their approach.</p><p>Complacency is more than a missed opportunity—it can erode your association’s relevance. Without regular innovation, associations risk becoming obsolete as new member needs arise and competing organizations adapt faster.</p><p>Associations that fail to lock in their gains and remain alert to signs of trouble may find themselves in a difficult position when the good times end. Those that fail to prepare for the next downturn risk losing momentum and may struggle to catch up when conditions change</p> </div>
1005. </div>
1006. <div class="elementor-element elementor-element-0bc0676 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="0bc0676" data-element_type="widget" data-widget_type="blockquote.default">
1007. <div class="elementor-widget-container">
1008. <blockquote class="elementor-blockquote">
1009. <p class="elementor-blockquote__content">
1010. What goes up must come down. Build resilience now, while you have the momentum. </p>
1011. </blockquote>
1012. </div>
1013. </div>
1014. <div class="elementor-element elementor-element-73c3f8c elementor-widget elementor-widget-heading" data-id="73c3f8c" data-element_type="widget" data-widget_type="heading.default">
1015. <div class="elementor-widget-container">
1016. <h2 class="elementor-heading-title elementor-size-default">Strategies for Thriving in Good Times
1017.  
1018. </h2> </div>
1019. </div>
1020. <div class="elementor-element elementor-element-54968c6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="54968c6" data-element_type="widget" data-widget_type="text-editor.default">
1021. <div class="elementor-widget-container">
1022. <p>How can associations avoid these pitfalls and turn economic prosperity into sustainable growth? Here are a few strategies from some of the most successful associations:</p><ol><li><strong>Make yourself stand out.</strong> Increased competition means members need reminders of why your association stands out. Proactively communicate your unique value and adapt to rising expectations. Emphasize how your offerings address evolving needs and showcase the tangible benefits members receive.</li><li><strong>Invest in your capabilities.</strong> Use prosperity to make long-term investments that solidify gains. Successful associations are already experimenting with AI-driven personalization, advanced data analytics, and custom learning paths. By embracing these forward-thinking investments, associations can future-proof their organizations and exceed member expectations.</li><li><strong>Beware complacency!</strong> Guard against complacency by continuously evolving programs and services. Highly successful leaders prioritize innovation and member insight, actively testing new initiatives and refining approaches to stay in tune with changing needs. Set aside resources for experimentation to ensure your association stays competitive and ahead of trends.</li><li><strong>What goes up must come down.</strong> Prosperity is the perfect time to future-proof your association. Build resilience by diversifying revenue streams, reinforcing reserve funds, and crafting agile contingency plans. By showing preparedness and stability, you strengthen trust and ensure members see your association as a reliable long-term resource, regardless of market conditions.</li></ol> </div>
1023. </div>
1024. <div class="elementor-element elementor-element-3b63ff8 elementor-widget elementor-widget-heading" data-id="3b63ff8" data-element_type="widget" data-widget_type="heading.default">
1025. <div class="elementor-widget-container">
1026. <h2 class="elementor-heading-title elementor-size-default">Conclusion</h2> </div>
1027. </div>
1028. <div class="elementor-element elementor-element-d4e15d3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="d4e15d3" data-element_type="widget" data-widget_type="text-editor.default">
1029. <div class="elementor-widget-container">
1030. <div class="rich-text"><p>In times of prosperity, it’s easy to coast. But the associations that thrive long-term are those that make proactive choices—investing in resilience and innovating to stay ahead of the curve. Use today’s success to focus on future-proofing your association, so you can thrive in good times and bad.</p></div><section class="main-section"></section> </div>
1031. </div>
1032. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
1033. <div class="elementor-container elementor-column-gap-default">
1034. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-408bca2" data-id="408bca2" data-element_type="column">
1035. <div class="elementor-widget-wrap">
1036. </div>
1037. </div>
1038. </div>
1039. </section>
1040. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
1041. <div class="elementor-widget-container">
1042. <p>For more on <a href="https://sequenceconsulting.com/strategic-planning-for-associations/">Future-Proofing Associations</a>, please see: <a href="https://sequenceconsulting.com/membership-of-the-future-2/">Future-Proof Your Assocation: 10 Essential Steps forSuccess</a>  and <a href="https://www.forj.ai/resources/future-proof-your-association-by-adopting-an-agile-mindset" target="_blank" rel="noopener">Future-Proof Your Association by Adopting an Agile Mindset</a>.<a href="https://associationsnow.com/2025/06/is-your-association-ready-for-ai-a-strategic-roadmap-for-sustainable-innovation/" target="_blank" rel="noopener"> </a></p> </div>
1043. </div>
1044. <div class="elementor-element elementor-element-a833e6e elementor-widget elementor-widget-text-editor" data-id="a833e6e" data-element_type="widget" data-widget_type="text-editor.default">
1045. <div class="elementor-widget-container">
1046. <p>Originally published in ASAE as <a href="https://www.asaecenter.org/resources/articles/an_plus/2024/11-november/avoiding-the-pitfalls-of-prosperity" target="_blank" rel="noopener">Avoiding the Pitfalls of Prosperity.</a></p> </div>
1047. </div>
1048. </div>
1049. </div>
1050. </div>
1051. </section>
1052. </div>
1053. ]]></content:encoded>
1057. </item>
1058. <item>
1059. <title>Smart Moves: How AI Is Shaping the Future of Associations</title>
1060. <link>https://sequenceconsulting.com/ai-for-associations-smart-organizations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ai-for-associations-smart-organizations</link>
1062. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
1063. <pubDate>Wed, 02 Jul 2025 16:24:08 +0000</pubDate>
1064. <category><![CDATA[Association Insights]]></category>
1065. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10558</guid>
1066.  
1067. <description><![CDATA[<a href="https://sequenceconsulting.com/ai-for-associations-smart-organizations/" title="Smart Moves: How AI Is Shaping the Future of Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Smart Moves: How AI Is Shaping the Future of Associations" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-390x390.jpg 390w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Smart Moves: How AI Is Shaping the Future of Associations" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-390x390.jpg 390w" sizes="100vw" />Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.]]></description>
1068. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/ai-for-associations-smart-organizations/" title="Smart Moves: How AI Is Shaping the Future of Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Smart Moves: How AI Is Shaping the Future of Associations" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-390x390.jpg 390w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Smart Moves: How AI Is Shaping the Future of Associations" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/smart-moves-how-ai-is-shaping-the-future-of-associations-390x390.jpg 390w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="10558" class="elementor elementor-10558" data-elementor-post-type="post">
1069. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
1070. <div class="elementor-container elementor-column-gap-default">
1071. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
1072. <div class="elementor-widget-wrap elementor-element-populated">
1073. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
1074. <div class="elementor-widget-container">
1075. <h2 class="elementor-heading-title elementor-size-default">Discover how forward-thinking organizations are leveraging artificial intelligence to make data-driven decisions and maximize member value.
1076.  
1077.  
1078. </h2> </div>
1079. </div>
1080. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
1081. <div class="elementor-container elementor-column-gap-default">
1082. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
1083. <div class="elementor-widget-wrap elementor-element-populated">
1084. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
1085. <div class="elementor-widget-container">
1086. <p>Artificial intelligence (AI) is transforming the way associations operate. From predicting member retention trends to automating personalized engagement, AI for associations is allowing organizations to work smarter, analyze data more effectively, and deliver tailored experiences at scale. While many associations recognize AI’s potential, knowing where to apply it for the greatest impact is the challenge.</p><p>The most successful associations use AI strategically — not as a replacement for human interaction but as a tool that enhances efficiency, supports data-driven decision-making, and ensures that members receive more relevant, timely, and valuable experiences.</p><p>Here are some exciting ways AI is shaping the future of associations.</p> </div>
1087. </div>
1088. </div>
1089. </div>
1090. </div>
1091. </section>
1092. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
1093. <div class="elementor-widget-container">
1094. <h2 class="elementor-heading-title elementor-size-default">Reading the Signs: How AI Helps Associations Retain More Members
1095. </h2> </div>
1096. </div>
1097. <div class="elementor-element elementor-element-e800267 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="e800267" data-element_type="widget" data-widget_type="text-editor.default">
1098. <div class="elementor-widget-container">
1099. <p data-start="629" data-end="805">More and more organizations are exploring AI for associations to improve member retention through predictive analytics and early-warning signals.</p><p>Member retention is one of the most significant challenges for associations. Traditional retention strategies often involve reactive approaches, such as renewal reminders and post-lapse outreach efforts. AI is enabling a shift toward proactive retention strategies by identifying at-risk members before they leave.</p><p>AI-driven predictive analytics analyze member behaviors, engagement history, and participation trends to flag individuals who may be likely to lapse. These insights allow associations to take targeted actions that improve retention.</p><p>A large medical society client has implemented AI-powered predictive analytics to assess members’ propensity to renew. The system identifies patterns of disengagement, such as reduced online community activity and declining event attendance, which correlate with defections. By flagging these members, the association can implement targeted interventions, such as personalized outreach and renewal incentives, that significantly improve renewal rates.</p> </div>
1100. </div>
1101. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
1102. <div class="elementor-widget-container">
1103. <blockquote class="elementor-blockquote">
1104. <p class="elementor-blockquote__content">
1105. AI is allowing organizations to work smarter, analyze data more effectively, and deliver tailored experiences at scale. </p>
1106. </blockquote>
1107. </div>
1108. </div>
1109. <div class="elementor-element elementor-element-2e6a442 elementor-widget elementor-widget-heading" data-id="2e6a442" data-element_type="widget" data-widget_type="heading.default">
1110. <div class="elementor-widget-container">
1111. <h2 class="elementor-heading-title elementor-size-default">From Guesswork to Strategy: How AI Transforms Decision-Making
1112. </h2> </div>
1113. </div>
1114. <div class="elementor-element elementor-element-0f7d539 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="0f7d539" data-element_type="widget" data-widget_type="text-editor.default">
1115. <div class="elementor-widget-container">
1116. <p>Associations increasingly rely on data-driven decision-making to refine membership structures, pricing models, and program offerings. AI allows organizations to go beyond surface-level metrics, uncovering hidden trends and insights that improve strategic planning.</p><p>This is where <span data-start="909" data-end="932">AI for associations</span> shines: helping leaders uncover insights that traditional data analysis often misses.</p><p>One of the most innovative applications of AI in this area is the use of digital twins, a technology that enables associations to simulate membership models, pricing strategies, and engagement tactics before they implement them.</p><p>Another client, a prominent scientific society, used AI simulations to test multiple new membership structures. Rather than making assumptions about pricing and benefits, they ran scenarios through an AI model to predict their impact on member engagement, renewals, and revenue growth. The analysis revealed that members valued customized benefits more than lower pricing. Based on this insight, they introduced a membership model with flexible benefit options, which led to a 20 percent increase in renewals without reducing dues revenue.</p> </div>
1117. </div>
1118. <div class="elementor-element elementor-element-a836a8e elementor-widget elementor-widget-heading" data-id="a836a8e" data-element_type="widget" data-widget_type="heading.default">
1119. <div class="elementor-widget-container">
1120. <h2 class="elementor-heading-title elementor-size-default">Beyond Mass Messaging: How AI Delivers Personalized Engagement at Scale
1121.  
1122.  
1123. </h2> </div>
1124. </div>
1125. <div class="elementor-element elementor-element-c8568c4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="c8568c4" data-element_type="widget" data-widget_type="text-editor.default">
1126. <div class="elementor-widget-container">
1127. <p>A global healthcare association we worked with faced a growing challenge: members expected tailored content and communications. However, with thousands of professionals across different specialties and career stages, delivering personalized engagement at scale was overwhelming. Traditional segmentation efforts required extensive manual effort, and broad messaging often missed the mark, leading to declining engagement.</p><p>By integrating AI-powered automation, built into their AMS platform, the association could analyze member behavior in real time. The system tracked interactions across emails, event attendance, and website activity, identifying patterns in content preferences. Members who frequently read regulatory updates receive policy change alerts, while those engaged with leadership development content are invited to executive roundtables. New members are guided through a structured onboarding sequence that introduces them to relevant resources based on their interests.</p><p>The impact has been immediate. Email engagement tripled, event attendance rose, and members reported finding more value in their experience. Without adding staff hours, the organization delivers the level of personalization that members expect, strengthening their connection to the association.</p> </div>
1128. </div>
1129. <div class="elementor-element elementor-element-313ae68 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="313ae68" data-element_type="widget" data-widget_type="blockquote.default">
1130. <div class="elementor-widget-container">
1131. <blockquote class="elementor-blockquote">
1132. <p class="elementor-blockquote__content">
1133. The most successful associations use AI strategically—not as a replacement for human interaction, but as a tool to enhance it.
1134.  
1135. </p>
1136. </blockquote>
1137. </div>
1138. </div>
1139. <div class="elementor-element elementor-element-9b8e99e elementor-widget elementor-widget-heading" data-id="9b8e99e" data-element_type="widget" data-widget_type="heading.default">
1140. <div class="elementor-widget-container">
1141. <h2 class="elementor-heading-title elementor-size-default">AI-Powered Marketing: Smarter Recruitment, Stronger Growth
1142. </h2> </div>
1143. </div>
1144. <div class="elementor-element elementor-element-04c4abc elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="04c4abc" data-element_type="widget" data-widget_type="text-editor.default">
1145. <div class="elementor-widget-container">
1146. <p>A national trade association we work with struggled to expand its membership base despite heavy investments in digital ads and email campaigns. Their broad, one-size-fits-all outreach failed to engage the right prospects, leading to stagnant growth and rising recruitment costs.</p><p>AI changed that by analyzing past recruitment data to identify which professionals were most likely to join and what messaging resonated best. The analytics found that while some prospects responded to career advancement opportunities, others were drawn to advocacy efforts or networking. With these insights, the association refined its marketing strategy. Email campaigns became more targeted, digital ads were optimized in real time, and outreach shifted to high-performing channels like LinkedIn.</p><p>Within six months, new member acquisition increased by 15 percent, and email engagement jumped by 40 percent. AI didn’t just automate marketing — it made it smarter, ensuring every effort was guided by data rather than guesswork. The association transformed its recruitment strategy into a scalable, data-driven success by continuously refining outreach based on actual engagement patterns.</p><p>The practical applications of <span data-start="1189" data-end="1212">AI for associations</span> are growing fast—and the results are already measurable.</p> </div>
1147. </div>
1148. <div class="elementor-element elementor-element-0bc0676 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="0bc0676" data-element_type="widget" data-widget_type="blockquote.default">
1149. <div class="elementor-widget-container">
1150. <blockquote class="elementor-blockquote">
1151. <p class="elementor-blockquote__content">
1152. AI didn’t just automate marketing — it made it smarter. </p>
1153. </blockquote>
1154. </div>
1155. </div>
1156. <div class="elementor-element elementor-element-73c3f8c elementor-widget elementor-widget-heading" data-id="73c3f8c" data-element_type="widget" data-widget_type="heading.default">
1157. <div class="elementor-widget-container">
1158. <h2 class="elementor-heading-title elementor-size-default">The Future of AI for Associations
1159. </h2> </div>
1160. </div>
1161. <div class="elementor-element elementor-element-54968c6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="54968c6" data-element_type="widget" data-widget_type="text-editor.default">
1162. <div class="elementor-widget-container">
1163. <p>AI is no longer an emerging technology — it’s a practical tool that associations already use to drive measurable results. Whether through predictive retention modeling, strategic decision-making, automated engagement, marketing optimization, or content curation, AI enhances how associations operate while improving member value.</p><p>Rather than replacing human-driven efforts, AI is augmenting association professionals’ ability to make smarter decisions, create meaningful engagement, and deliver personalized experiences at scale.</p><p>Associations that embrace AI now will keep pace with industry changes and position themselves as leaders in delivering innovative, data-driven member experiences. The question isn’t whether AI for associations will shape the future of associations — it’s how associations choose to use it.</p> </div>
1164. </div>
1165. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
1166. <div class="elementor-container elementor-column-gap-default">
1167. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-408bca2" data-id="408bca2" data-element_type="column">
1168. <div class="elementor-widget-wrap">
1169. </div>
1170. </div>
1171. </div>
1172. </section>
1173. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
1174. <div class="elementor-widget-container">
1175. <p>For more on AI for Associations, please see: <a href="http://A Brief Beginner’s Guide to Using AI for Associations" data-wplink-url-error="true">A Brief Beginners Guide to Using AI for Associations</a>  and Is <a href="https://associationsnow.com/2025/06/is-your-association-ready-for-ai-a-strategic-roadmap-for-sustainable-innovation/" target="_blank" rel="noopener">Your Association Ready for AI? A Strategic Roadmap for Sustainable Innovation.</a></p> </div>
1176. </div>
1177. <div class="elementor-element elementor-element-a833e6e elementor-widget elementor-widget-text-editor" data-id="a833e6e" data-element_type="widget" data-widget_type="text-editor.default">
1178. <div class="elementor-widget-container">
1179. <p>Originally published in ASAE as <a href="https://www.asaecenter.org/resources/articles/an_plus/2025/03-march/smart-moves-how-ai-is-shaping-the-future-of-associations" target="_blank" rel="noopener">Smart Moves: How AI Is Shaping the Future of Associations.</a></p> </div>
1180. </div>
1181. </div>
1182. </div>
1183. </div>
1184. </section>
1185. </div>
1186. ]]></content:encoded>
1190. </item>
1191. <item>
1192. <title>How Smart Associations Stay Relevant: Lessons in Agility from an Unlikely Source</title>
1193. <link>https://sequenceconsulting.com/how-smart-associations-stay-relevant/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-smart-associations-stay-relevant</link>
1195. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
1196. <pubDate>Wed, 02 Jul 2025 16:01:29 +0000</pubDate>
1197. <category><![CDATA[Association Insights]]></category>
1198. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10551</guid>
1199.  
1200. <description><![CDATA[<a href="https://sequenceconsulting.com/how-smart-associations-stay-relevant/" title="How Smart Associations Stay Relevant: Lessons in Agility from an Unlikely Source" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="How Smart Associations Stay Relevant: Lessons in Agility from an Unlikely Source" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-390x390.jpg 390w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="How Smart Associations Stay Relevant: Lessons in Agility from an Unlikely Source" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-390x390.jpg 390w" sizes="100vw" />Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.]]></description>
1201. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/how-smart-associations-stay-relevant/" title="How Smart Associations Stay Relevant: Lessons in Agility from an Unlikely Source" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="How Smart Associations Stay Relevant: Lessons in Agility from an Unlikely Source" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-390x390.jpg 390w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="How Smart Associations Stay Relevant: Lessons in Agility from an Unlikely Source" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/how-smart-associations-stay-relevant-lessons-in-agility-from-an-unlikely-source-390x390.jpg 390w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="10551" class="elementor elementor-10551" data-elementor-post-type="post">
1202. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
1203. <div class="elementor-container elementor-column-gap-default">
1204. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
1205. <div class="elementor-widget-wrap elementor-element-populated">
1206. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
1207. <div class="elementor-widget-container">
1208. <h2 class="elementor-heading-title elementor-size-default">Association leaders can learn a lot from a humble insect.
1209.  
1210. </h2> </div>
1211. </div>
1212. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
1213. <div class="elementor-container elementor-column-gap-default">
1214. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
1215. <div class="elementor-widget-wrap elementor-element-populated">
1216. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
1217. <div class="elementor-widget-container">
1218. <p>The association world is thriving. Membership is growing, events are roaring back to life, and the economy is strong. But there’s more to this success story than meets the eye. The most successful associations have something in common—they’ve embraced agility to their associations stay relevant in a fast-changing world.</p>
1219. <p>Agility is not a word you’d typically use with associations. Historically, associations have been known for their measured pace, methodical planning, and carefully siloed operations. Yet the pandemic forced associations to break down barriers, move faster, and take risks they never would have considered. One client shifted from a monthly content schedule to a daily one—overnight. Another went from revising their strategic plan every five years to revisiting it every quarter. What prompted these dramatic shifts? Urgency. Associations that adapted quickly didn’t just survive the pandemic, they thrived.</p>
1220. <p>Associations must keep that agility alive, and the humble fruit fly offers inspiration</p> </div>
1221. </div>
1222. </div>
1223. </div>
1224. </div>
1225. </section>
1226. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
1227. <div class="elementor-widget-container">
1228. <h2 class="elementor-heading-title elementor-size-default">Why Fruit Flies?</h2> </div>
1229. </div>
1230. <div class="elementor-element elementor-element-e800267 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="e800267" data-element_type="widget" data-widget_type="text-editor.default">
1231. <div class="elementor-widget-container">
1232. <p>Despite its short 30-day lifespan, the fruit fly achieves remarkable results. This tiny insect is a master of urgency, adaptability, and focus—three traits associations need to thrive in today’s environment.</p>
1233. <p>Here’s how fruit flies succeed:</p>
1234. <ul>
1235. <li><strong>Intense productivity:</strong> A fruit fly may only live for a month, but it accomplishes a staggering amount in that time. A single female can lay up to 2,000 eggs, ensuring her impact lasts far beyond her short lifespan.</li>
1236. <li><strong>Environmental sensitivity:</strong> Fruit flies are highly attuned to their surroundings. They can detect the smell of fruit from up to six miles away and adapt their behavior instantly to reach it.</li>
1237. <li><strong>Magnetic orientation:</strong> While focused on the immediate goal in front of them, fruit flies remain aware of the magnetic fields around them to stay stable and oriented in flight. These traits offer a surprising but powerful metaphor for how associations stay relevant and operate effectively in today’s environment.</li>
1238. </ul> </div>
1239. </div>
1240. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
1241. <div class="elementor-widget-container">
1242. <blockquote class="elementor-blockquote">
1243. <p class="elementor-blockquote__content">
1244. The most successful associations have something in common—they’ve embraced agility. </p>
1245. </blockquote>
1246. </div>
1247. </div>
1248. <div class="elementor-element elementor-element-b233843 elementor-widget elementor-widget-heading" data-id="b233843" data-element_type="widget" data-widget_type="heading.default">
1249. <div class="elementor-widget-container">
1250. <h2 class="elementor-heading-title elementor-size-default">How Associations Can Incorporate Fruit Fly Attributes</h2> </div>
1251. </div>
1252. <div class="elementor-element elementor-element-0f7d539 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="0f7d539" data-element_type="widget" data-widget_type="text-editor.default">
1253. <div class="elementor-widget-container">
1254. <p><strong>1. Embrace urgency.<br /></strong>Fruit flies make every moment count. Associations should adopt a similar mindset, treating opportunities and challenges with a sense of urgency. Instead of overanalyzing, take action. Quick decision making doesn’t mean abandoning thoughtfulness; it means prioritizing execution.</p>
1255. <p><strong>2. Stay attuned to your environment.</strong><br />Fruit flies’ ability to detect fruit miles away mirrors the need for associations to remain hyperaware of their environment. Monitor market trends, member feedback, and emerging technologies to ensure you’re always a step ahead. One association, for instance, leveraged real-time member surveys to pivot from in-person events to virtual ones within weeks of the pandemic’s onset. That responsiveness built trust and loyalty.</p>
1256. <p><strong>3. Balance focus with adaptability.</strong><br />While fruit flies keep their eyes on immediate goals, they also stay aware of broader environmental factors, like magnetic fields. Associations can do the same by pursuing short-term objectives without losing sight of long-term strategy.</p>
1257. <p>This might involve quarterly strategic planning sessions that allow leaders to reassess priorities based on current realities. It’s about staying flexible while keeping your compass pointed toward your mission.</p> </div>
1258. </div>
1259. <div class="elementor-element elementor-element-a836a8e elementor-widget elementor-widget-heading" data-id="a836a8e" data-element_type="widget" data-widget_type="heading.default">
1260. <div class="elementor-widget-container">
1261. <h2 class="elementor-heading-title elementor-size-default">From Stuck to Sprinting in Association Culture
1262.  
1263. </h2> </div>
1264. </div>
1265. <div class="elementor-element elementor-element-c8568c4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="c8568c4" data-element_type="widget" data-widget_type="text-editor.default">
1266. <div class="elementor-widget-container">
1267. <p>How can associations embed agility into their DNA? It starts with rethinking traditional processes and fostering a culture that values flexibility and innovation.</p>
1268. <ul>
1269. <li><strong>Break down silos.</strong><br />Cross-functional collaboration is critical to agility. Break down departmental silos to enable faster communication and decision making. Teams can respond to challenges and opportunities more effectively when they work together.</li>
1270. <li><strong>Encourage experimentation.</strong><br />Fruit flies adapt through trial and error, and associations should do the same. Create an environment where risk-taking is encouraged and failure is seen as a learning opportunity. Pilot new programs with the understanding that not every experiment will succeed, but each one will teach you something valuable.</li>
1271. <li><strong>Make strategic plans dynamic.</strong><br />A static strategic plan can hold back progress. To help associations stay relevant, strategy must be dynamic and responsive. Treat it as a living document that evolves with your association’s needs. Quarterly reviews or even real-time updates can help ensure your strategy remains relevant and impactful.</li>
1272. </ul> </div>
1273. </div>
1274. <div class="elementor-element elementor-element-313ae68 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="313ae68" data-element_type="widget" data-widget_type="blockquote.default">
1275. <div class="elementor-widget-container">
1276. <blockquote class="elementor-blockquote">
1277. <p class="elementor-blockquote__content">
1278. Quick decision making doesn’t mean abandoning thoughtfulness; it means prioritizing execution.
1279.  
1280. </p>
1281. </blockquote>
1282. </div>
1283. </div>
1284. <div class="elementor-element elementor-element-9b8e99e elementor-widget elementor-widget-heading" data-id="9b8e99e" data-element_type="widget" data-widget_type="heading.default">
1285. <div class="elementor-widget-container">
1286. <h2 class="elementor-heading-title elementor-size-default">The Payoff of Staying Agile
1287.  
1288. </h2> </div>
1289. </div>
1290. <div class="elementor-element elementor-element-04c4abc elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="04c4abc" data-element_type="widget" data-widget_type="text-editor.default">
1291. <div class="elementor-widget-container">
1292. <p>Associations prioritizing agility will be better equipped to navigate today’s fast-paced world. The benefits are clear:</p>
1293. <ul>
1294. <li><strong>Resilience:</strong> Agile organizations can adapt quickly to disruptions, whether economic, social, or technological.</li>
1295. <li><strong>Member satisfaction:</strong> By responding swiftly to member needs, associations can enhance loyalty and engagement.</li>
1296. <li><strong>Sustainable growth:</strong> Agility fuels innovation, helping associations stay relevant and competitive in a changing landscape.</li>
1297. </ul> </div>
1298. </div>
1299. <div class="elementor-element elementor-element-73c3f8c elementor-widget elementor-widget-heading" data-id="73c3f8c" data-element_type="widget" data-widget_type="heading.default">
1300. <div class="elementor-widget-container">
1301. <h2 class="elementor-heading-title elementor-size-default">Channel Your Inner Fruit Fly
1302. </h2> </div>
1303. </div>
1304. <div class="elementor-element elementor-element-54968c6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="54968c6" data-element_type="widget" data-widget_type="text-editor.default">
1305. <div class="elementor-widget-container">
1306. <p>Agility isn’t just a buzzword; it’s the secret to long-term success for associations. Associations that embrace urgency, sensitivity, and adaptability will stay relevant and thrive in the years ahead.</p>
1307. <p>The next time you see a fruit fly buzzing around, take a moment to appreciate its focus, resilience, and resourcefulness. It might just inspire your next big breakthrough.</p> </div>
1308. </div>
1309. <div class="elementor-element elementor-element-0bc0676 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="0bc0676" data-element_type="widget" data-widget_type="blockquote.default">
1310. <div class="elementor-widget-container">
1311. <blockquote class="elementor-blockquote">
1312. <p class="elementor-blockquote__content">
1313. Agility isn’t just a buzzword; it’s the secret to long-term success for associations. </p>
1314. </blockquote>
1315. </div>
1316. </div>
1317. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
1318. <div class="elementor-container elementor-column-gap-default">
1319. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-408bca2" data-id="408bca2" data-element_type="column">
1320. <div class="elementor-widget-wrap">
1321. </div>
1322. </div>
1323. </div>
1324. </section>
1325. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
1326. <div class="elementor-widget-container">
1327. <p>For more on Associations Impact, please see: <a href="https://sequenceconsulting.com/association-leadership-beat-corporations/">Forget Unicorns, Think Platypi: Why Associations Are Better Than Corporations </a>  and <a href="https://www.asaecenter.org/resources/articles/an_plus/2024/07-july/the-seven-habits-of-highly-effective-association-leaders" target="_blank" rel="noopener">The Seven Habits of Highly Effective Association Leaders</a>.</p> </div>
1328. </div>
1329. <div class="elementor-element elementor-element-a833e6e elementor-widget elementor-widget-text-editor" data-id="a833e6e" data-element_type="widget" data-widget_type="text-editor.default">
1330. <div class="elementor-widget-container">
1331. <p>Originally published in ASAE as: <a href="https://www.asaecenter.org/resources/articles/an_plus/2024/12-december/embracing-agility-lessons-from-the-fruit-fly" target="_blank" rel="noopener">Embracing Agility: Lessons from the Fruit Fly</a>.</p> </div>
1332. </div>
1333. </div>
1334. </div>
1335. </div>
1336. </section>
1337. </div>
1338. ]]></content:encoded>
1342. </item>
1343. <item>
1344. <title>4 Key Metrics Associations Should Track to Measure ROI</title>
1345. <link>https://sequenceconsulting.com/association-roi-metrics/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-roi-metrics</link>
1347. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
1348. <pubDate>Wed, 21 May 2025 16:33:05 +0000</pubDate>
1349. <category><![CDATA[Association Strategy]]></category>
1350. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10530</guid>
1351.  
1352. <description><![CDATA[<a href="https://sequenceconsulting.com/association-roi-metrics/" title="4 Key Metrics Associations Should Track to Measure ROI" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="4 Key Metrics Associations Should Track to Measure ROI" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-554x554.jpg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="4 Key Metrics Associations Should Track to Measure ROI" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-554x554.jpg 554w" sizes="100vw" />Author: Kristen Wall Between funding member benefits, new programs, and various marketing initiatives, it takes a significant investment to further your association’s offerings. You can only hope this investment will yield higher member engagement—but how can you know for sure? Your association’s return on investment (ROI) demonstrates the value derived from each of its expenses. &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/association-roi-metrics/" class="more-link">Continue reading<span class="screen-reader-text"> "4 Key Metrics Associations Should Track to Measure ROI"</span></a></p>]]></description>
1353. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-roi-metrics/" title="4 Key Metrics Associations Should Track to Measure ROI" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="4 Key Metrics Associations Should Track to Measure ROI" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-554x554.jpg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="4 Key Metrics Associations Should Track to Measure ROI" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-554x554.jpg 554w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="10530" class="elementor elementor-10530" data-elementor-post-type="post">
1354. <div class="elementor-element elementor-element-60fe9ac e-flex e-con-boxed e-con e-parent" data-id="60fe9ac" data-element_type="container">
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1357. <div class="elementor-widget-container">
1358. <p style="text-align: right;">Author: Kristen Wall</p> </div>
1359. </div>
1360. <div class="elementor-element elementor-element-b640cfe elementor-widget elementor-widget-text-editor" data-id="b640cfe" data-element_type="widget" data-widget_type="text-editor.default">
1361. <div class="elementor-widget-container">
1362. <p><span style="font-weight: 400;">Between funding member benefits, new programs, and various marketing initiatives, it takes a significant investment to further your association’s offerings. You can only hope this investment will yield higher </span><a href="https://sequenceconsulting.com/member-engagement-and-retention/"><span style="font-weight: 400;">member engagement</span></a><span style="font-weight: 400;">—but how can you know for sure?</span></p><p><b>Your association’s return on investment (ROI) demonstrates the value derived from each of its expenses. </b><span style="font-weight: 400;">This calculation enables you to make informed financial decisions, set appropriate prices for membership tiers, and justify each of its investments. Ultimately, your association’s ROI can shape its future strategies.</span></p><p><span style="font-weight: 400;">Let’s review the metrics your association should track to measure its ROI.</span></p> </div>
1363. </div>
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1366. <h2 class="elementor-heading-title elementor-size-default">1. Member Engagement</h2> </div>
1367. </div>
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1370. <p><span style="font-weight: 400;">Engagement levels indicate members’ satisfaction with your offerings. This information allows your association to assess which offerings are worth investing in and where your resources will be best spent. </span></p><p> </p><p><span style="font-weight: 400;">However, as </span><a href="https://blog.tradewing.com/blog/member-engagement" target="_blank" rel="noopener"><span style="font-weight: 400;">Tradewing’s member engagement guide</span></a><span style="font-weight: 400;"> explains, this includes </span><i><span style="font-weight: 400;">all </span></i><span style="font-weight: 400;">the ways members interact with your association. Your association must consider numerous forms of engagement—from attending your events to sharing your social media posts.</span></p><p> </p><p><span style="font-weight: 400;">In other words, your association won’t measure member engagement with one simple formula. Instead, there are a few factors you can track to assess engagement, including:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>eLearning participation.</b><span style="font-weight: 400;"> Determine how engaged members are in your association’s eLearning content. </span><a href="https://www.blueskyelearn.com/blog/association-lms" target="_blank" rel="noopener"><span style="font-weight: 400;">Use an association LMS</span></a><span style="font-weight: 400;"> (learning management system) with reporting and analytics features to track key metrics associated with course performance, such as learner progress and course completion.</span></li><li style="font-weight: 400;" aria-level="1"><b>Event attendance.</b><span style="font-weight: 400;"> Do all event registrants follow through with attendance? What percentage of your overall member population participates in events? Use these insights to determine which events yield the most engagement.</span></li><li style="font-weight: 400;" aria-level="1"><b>Email open rates.</b><span style="font-weight: 400;"> Tracking members’ responsiveness to your communications can reveal how receptive they are to your messages. You may find that certain email subject lines more effectively garner member attention, or perhaps members are more interested in webinar announcements than your weekly newsletter.</span></li></ul><p> </p><p><span style="font-weight: 400;">For a comprehensive view of members’ interactions, list all the engagement opportunities your association offers. This list should include everything from liking your social media posts to signing up for your eLearning courses. While no level of engagement is unimportant, this detailed view can also help you meet members where they’re at and develop strategies to increase their engagement.</span></p> </div>
1371. </div>
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1373. <div class="elementor-widget-container">
1374. <h2 class="elementor-heading-title elementor-size-default">2. Member Retention Rate
1375. </h2> </div>
1376. </div>
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1379. <p><span style="font-weight: 400;">Highly engaged members are more likely to renew their membership to continue reaping the benefits of their involvement with your association. That’s why knowing your member retention rate is critical to delivering the most appealing offerings to your members. </span></p><p> </p><p><span style="font-weight: 400;">For example, you might conclude that your events receive high levels of participation and boost engagement. Then, you can focus your efforts on developing and promoting more events to </span><a href="https://sequenceconsulting.com/boost-member-retention-with-events/"><span style="font-weight: 400;">increase member retention rates</span></a><span style="font-weight: 400;">.</span></p><p> </p><p><span style="font-weight: 400;">High member retention can help your organization maximize its ROI because:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>Member retention is more cost effective than acquisition.</b><span style="font-weight: 400;"> In other words, you can allocate fewer resources to recruitment efforts and instead rely on steady membership numbers. </span></li><li style="font-weight: 400;" aria-level="1"><b>Membership renewals offer a consistent revenue stream for your association.</b><span style="font-weight: 400;"> With a recurring source of income, your association can cover its operating expenses and even invest in new projects without constantly fundraising.</span></li><li style="font-weight: 400;" aria-level="1"><b>High retention strengthens your association’s community.</b><span style="font-weight: 400;"> An active community drives further participation from existing members and can even reach new members by word-of-mouth, allowing your association to grow with minimal investment in recruitment efforts.</span></li></ul><p> </p><p><b>Your member retention rate is the percentage of individuals who renew their memberships in a given period.</b><span style="font-weight: 400;"> To calculate this percentage, divide the number of renewed members by the number of total members from the previous period, then multiply your answer by 100. </span></p> </div>
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1382. <div class="elementor-widget-container">
1383. <h2 class="elementor-heading-title elementor-size-default">3. Learning Outcomes
1384. </h2> </div>
1385. </div>
1386. <div class="elementor-element elementor-element-0122476 elementor-widget elementor-widget-text-editor" data-id="0122476" data-element_type="widget" data-widget_type="text-editor.default">
1387. <div class="elementor-widget-container">
1388. <p><span style="font-weight: 400;">Among </span><a href="https://www.marketinggeneral.com/knowledge-bank" target="_blank" rel="noopener"><span style="font-weight: 400;">the top three reasons members join an association</span></a><span style="font-weight: 400;">, continuing education opportunities and accessing specialized information are primary drivers. As such, your association must deliver the eLearning content and other educational resources that meet members’ needs. After all, your association needs a compelling </span><a href="https://sequenceconsulting.com/member-value-proposition/"><span style="font-weight: 400;">value proposition</span></a><span style="font-weight: 400;"> to stand out from the crowd—helping members achieve their goals is a surefire way to make your organization their first choice!</span></p><p><span style="font-weight: 400;">Track learning outcomes to ensure you invest in the offerings that drive members’ personal or professional development goals. This metric evaluates whether learners achieve the intended objective of your courses and helps your association determine whether the content effectively imparts valuable knowledge.</span></p><p><span style="font-weight: 400;">Gather relevant information about learning outcomes from:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Course assessments,</b><span style="font-weight: 400;"> which test learners’ knowledge before, during, or after a course</span></li><li style="font-weight: 400;" aria-level="1"><b>Certification exams,</b><span style="font-weight: 400;"> which allow learners to earn verifiable credentials after completing a course</span></li><li style="font-weight: 400;" aria-level="1"><b>Member surveys,</b><span style="font-weight: 400;"> which directly ask members for their opinions and feedback surrounding your learning content</span></li></ul><p><span style="font-weight: 400;">The best way to track this data (and tweak your offerings as needed) is through an LMS with robust reporting and analytics capabilities. According to </span><a href="https://www.blueskyelearn.com/blog/learning-management-system-features" target="_blank" rel="noopener"><span style="font-weight: 400;">Blue Sky eLearn’s rundown of LMS features</span></a><span style="font-weight: 400;">, top-of-the-line solutions enable associations to create custom reports with multiple views. This way, your team can analyze data in a way that makes the most sense for your organization’s unique needs and preferences.</span></p> </div>
1389. </div>
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1391. <div class="elementor-widget-container">
1392. <h2 class="elementor-heading-title elementor-size-default">4. Revenue Per Member</h2> </div>
1393. </div>
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1396. <p><span style="font-weight: 400;">Regardless of your association’s </span><a href="https://sequenceconsulting.com/association-membership-model/"><span style="font-weight: 400;">membership model</span></a><span style="font-weight: 400;">, each member contributes to the organization’s financial sustainability in some way. By calculating the revenue earned from each member, you can see the direct financial return on your investment in their membership.</span></p><p> </p><p><b>Calculate revenue per member by dividing your total revenue by the number of active members (including membership dues and non-dues revenue, such as event fees, course purchases, and other payments).</b><span style="font-weight: 400;"> The higher the revenue you receive from each member, the more you’ll be able to invest in your offerings and the tools needed to deliver them.</span></p><p> </p><p><span style="font-weight: 400;">This is one reason that implementing association-specific software is vital to maximizing ROI. Only platforms purpose-built for associations have the tools needed to promote member-specific offerings, collect members’ payments, and track your association’s revenue. For example, consider how an </span><a href="https://www.blueskyelearn.com/blog/why-choose-an-association-lms" target="_blank" rel="noopener"><span style="font-weight: 400;">LMS built for associations</span></a><span style="font-weight: 400;"> stacks up against generic platforms.</span></p><p><br /><br /></p> </div>
1397. </div>
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1400. <img decoding="async" width="525" height="376" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-2-1024x734.jpg" class="attachment-large size-large wp-image-10533" alt="4 Key Metrics Associations Should Track to Measure ROI" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-2-1024x734.jpg 1024w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-2-300x215.jpg 300w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-2-768x550.jpg 768w, https://sequenceconsulting.com/wp-content/uploads/2025/05/4-key-metrics-associations-should-track-to-measure-roi-2.jpg 1200w" sizes="100vw" /> </div>
1401. </div>
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1403. <div class="elementor-widget-container">
1404. <p><span style="font-weight: 400;">An association LMS offers:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Learner management and engagement tools.</b><span style="font-weight: 400;"> With the right tools to manage learning experiences, your association can track members’ interests and tailor its offerings to meet them. As a result, you’ll drive higher member engagement and retention.</span></li><li style="font-weight: 400;" aria-level="1"><b>Certification and credentialing.</b><span style="font-weight: 400;"> As mentioned above, certification programs can increase the perceived value of membership. An LMS that offers these capabilities can help your association increase the value of its membership, and thus, revenue per member.</span></li><li style="font-weight: 400;" aria-level="1"><b>eCommerce options.</b><span style="font-weight: 400;"> Your associations can sell eLearning content and additional resources easily through a platform designed to increase non-dues revenue.</span></li><li style="font-weight: 400;" aria-level="1"><b>Virtual event delivery.</b><span style="font-weight: 400;"> A platform meant for associations can facilitate ticket sales, sponsorship opportunities, and other key components of your event-related revenue.</span></li><li style="font-weight: 400;" aria-level="1"><b>Reporting and analytics. </b><span style="font-weight: 400;">Your association must be able to track the performance of its offerings to determine how you can optimize your revenue streams. Reporting tools allow you to do just that!</span></li><li style="font-weight: 400;" aria-level="1"><b>Integrations.</b><span style="font-weight: 400;"> Integrating your LMS with other association-specific platforms, like association management software (AMS), is essential to facilitating broader service offerings and seamlessly tracking your finances.</span></li></ul><p><span style="font-weight: 400;">In contrast, generic platforms are restricted in their learning content, eCommerce options, integrations, and reporting capabilities. Instead, your association needs a tool meant specifically to track key ROI metrics and implement changes that help you maximize your return.</span></p><p><span style="font-weight: 400;">Your association needs a thoughtful approach when maximizing the return you receive on your investment in member recruitment and retention. By analyzing different aspects of your organization, you can determine your current ROI and identify areas for improvement. </span></p><p><span style="font-weight: 400;">Keep in mind that monitoring these metrics should be an ongoing process—members’ wants and needs will change, and so should your association’s engagement strategies!</span></p> </div>
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1413. </item>
1414. <item>
1415. <title>How To Attract &#038; Recruit Younger Members To Your Association</title>
1416. <link>https://sequenceconsulting.com/recruiting-younger-members/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=recruiting-younger-members</link>
1418. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
1419. <pubDate>Wed, 21 May 2025 16:29:18 +0000</pubDate>
1420. <category><![CDATA[Membership Growth]]></category>
1421. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10524</guid>
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1423. <description><![CDATA[<a href="https://sequenceconsulting.com/recruiting-younger-members/" title="How To Attract &amp; Recruit Younger Members To Your Association" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Recruiting Younger Members Feature" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-200x200.jpg 200w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Recruiting Younger Members Feature" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-200x200.jpg 200w" sizes="100vw" />Author: Debbie Willis Gen Z is more connected, tech-savvy, and driven by purpose than generations before theirs. As they enter the workforce, they’re looking for organizations that reflect their values, offer flexibility, and create opportunities for growth. These individuals have high expectations for their memberships. They want meaningful engagement opportunities and a sense of belonging &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/recruiting-younger-members/" class="more-link">Continue reading<span class="screen-reader-text"> "How To Attract &#38; Recruit Younger Members To Your Association"</span></a></p>]]></description>
1424. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/recruiting-younger-members/" title="How To Attract &amp; Recruit Younger Members To Your Association" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Recruiting Younger Members Feature" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-200x200.jpg 200w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Recruiting Younger Members Feature" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/recruiting-younger-members-feature-200x200.jpg 200w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="10524" class="elementor elementor-10524" data-elementor-post-type="post">
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1429. <p style="text-align: right;">Author: Debbie Willis</p> </div>
1430. </div>
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1433. <p><span style="font-weight: 400;">Gen Z is more connected, tech-savvy, and driven by purpose than generations before theirs. As they enter the workforce, they’re looking for organizations that reflect their values, offer flexibility, and create opportunities for growth. These individuals have high expectations for their memberships. They want meaningful </span><a href="https://sequenceconsulting.com/member-engagement-and-retention/"><span style="font-weight: 400;">engagement opportunities</span></a><span style="font-weight: 400;"> and a sense of belonging within the communities they join.</span></p><p> </p><p><span style="font-weight: 400;">Associations like yours are constantly challenged to be relevant to the next generation of potential members. By embracing modern trends, you can create a membership experience that resonates with younger demographics and encourages them to join your program. Let’s explore key strategies for connecting with young professionals.</span></p> </div>
1434. </div>
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1437. <h2 class="elementor-heading-title elementor-size-default">Focus on Professional Development
1438. </h2> </div>
1439. </div>
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1442. <p><a href="https://learning.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/wlr-2024/LinkedIn-Workplace-Learning-Report-2024.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">LinkedIn’s 2024 Workplace Learning Report</span></a><span style="font-weight: 400;"> found that 8 in 10 people believe learning adds purpose to their work. Today’s employees are seeking out and spending more time on learning and development (L&amp;D) opportunities that:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Help make progress towards career goals</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Keep them up-to-date in their fields</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Are personalized for their interests and career goals</span></li></ul><p> </p><p><span style="font-weight: 400;">Gen Z is particularly interested in learning opportunities that fuel professional progress. 53% of Gen Z agreed that learning allows them to explore potential career paths at their companies. That’s 16 percentage points higher than the Millennials, Gen Xers, and Baby Boomers who were surveyed!</span></p><p> </p><p><span style="font-weight: 400;">L&amp;D is one of the primary reasons people join associations, especially for individuals who are just starting out in the field. It brings them up to speed by offering training that their employers might not provide. </span></p> </div>
1443. </div>
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1445. <div class="elementor-widget-container">
1446. <h2 class="elementor-heading-title elementor-size-default">Creating Your Professional Development Opportunities
1447. </h2> </div>
1448. </div>
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1451. <p><span style="font-weight: 400;">Learning comes in many forms! You might provide workshops, mentorship programs, industry reports, or interactive courses that fuel growth. Consider offering a variety of opportunities to cater to different learning styles.</span></p><p><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">One of the best emerging opportunities is online courses.</span> <span style="font-weight: 400;">This form of eLearning combines the power of effective professional development with the convenience of the online space.</span></p><p><a href="https://topclasslms.com/association-lms" target="_blank" rel="noopener"><span style="font-weight: 400;">Using an association LMS</span></a><span style="font-weight: 400;">, you can create tailored learning pathways that allow members to chart their own development journeys and choose opportunities that align with their professional goals. You’ll create a structured sequence of courses that guide learners through a specific topic or skill development process. Members can complete courses at their own pace, earn relevant certifications, and ultimately fuel their own development.</span></p> </div>
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1455. <img decoding="async" width="525" height="327" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/how-to-attract-recruit-younger-members-to-your-association.png" class="attachment-large size-large wp-image-10526" alt="How To Attract &amp; Recruit Younger Members To Your Association" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/how-to-attract-recruit-younger-members-to-your-association.png 734w, https://sequenceconsulting.com/wp-content/uploads/2025/05/how-to-attract-recruit-younger-members-to-your-association-300x187.png 300w" sizes="100vw" /> </div>
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1459. <p><span style="font-weight: 400;">Let’s say you’re creating a professional development pathway for marketing professionals. You might offer these modules:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>Module 1: Introduction to Digital Marketing</b><span style="font-weight: 400;"> &#8211; A course that covers the fundamentals of digital marketing with the goal of understanding key marketing concepts and tools</span></li><li style="font-weight: 400;" aria-level="1"><b>Module 2: Social Media Marketing </b><span style="font-weight: 400;">&#8211; A course focusing on social media content creation, paid social ads, and audience engagement strategies</span></li><li style="font-weight: 400;" aria-level="1"><b>Module 3: SEM Strategies </b><span style="font-weight: 400;">&#8211; A deeper dive into search engine marketing (SEM) that explores topics like keyword research, on-page SEO, and PPC campaigns</span></li><li style="font-weight: 400;" aria-level="1"><b>Module 4: Data-Driven Marketing</b><span style="font-weight: 400;"> &#8211; Insights into collecting, analyzing, and using marketing data, covering topics like Google Analytics, data visualization, customer segmentation, and A/B testing</span></li><li style="font-weight: 400;" aria-level="1"><b>Assessment: Marketing Professional Certification </b><span style="font-weight: 400;">&#8211; An exam that tests knowledge and skills gained through the pathway in order to earn an official certification</span></li></ul><p> </p><p><span style="font-weight: 400;">Learning pathways are effective for </span><a href="https://sequenceconsulting.com/personalize-member-engagement-strategies/"><span style="font-weight: 400;">personalizing engagement opportunities</span></a><span style="font-weight: 400;"> at scale. Depending on your LMS, you might be able to create your own courses or use prebuilt content and resources. You can even offer industry-recognized certifications that appeal to younger members who are looking to improve their resumes.</span></p><p> </p><p><a href="https://blog.topclasslms.com/lms-integrations" target="_blank" rel="noopener"><span style="font-weight: 400;">TopClass recommends choosing an LMS that integrates</span></a><span style="font-weight: 400;"> with other technologies, like your online community platform and member management system. You’ll be able to provide easy access to L&amp;D opportunities, create more tailored learning paths for each user, track progress, and create collaborative learning experiences.</span></p> </div>
1460. </div>
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1463. <h2 class="elementor-heading-title elementor-size-default">Embrace Digital Transformation
1464. </h2> </div>
1465. </div>
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1468. <p><span style="font-weight: 400;">Younger generations prioritize convenience, flexibility, and accessibility, which makes embracing digital tools crucial for associations.</span></p><p> </p><p><span style="font-weight: 400;">Digital engagement opportunities break down geographical barriers and offer instant access to content, making it easier for members to participate on their terms. By adopting these tools, associations can better reach younger members who value efficiency and on-demand access.</span></p><p> </p><p><span style="font-weight: 400;">Digital transformation doesn’t stop with eLearning, so let’s explore some additional digital engagement opportunities for connecting with younger generations.</span></p><h3><span style="font-weight: 400;">Online Events</span></h3><p><span style="font-weight: 400;">Virtual events and webinars provide an accessible way to engage members without the barriers of location or travel costs. These events can be accessed from anywhere, at any time, offering a convenient option for busy, tech-savvy members.</span></p><p> </p><p><span style="font-weight: 400;">If you have an online community, you can create a dedicated space where members can register for upcoming events, join live sessions, and view recorded content. Consider hosting different types of online events that provide value to members, such as industry-specific webinars, career development workshops, networking events, or panel discussions.</span></p><p> </p><p><span style="font-weight: 400;">Make these events interactive by offering opportunities like:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>Breakout rooms</b><span style="font-weight: 400;"> for smaller, focused discussions that allow attendees to network or dive deeper into specific topics in an intimate setting.</span></li><li style="font-weight: 400;" aria-level="1"><b>Chat functionality</b><span style="font-weight: 400;"> to allow participants to share thoughts, ask questions, and interact with speakers and fellow attendees.</span></li><li style="font-weight: 400;" aria-level="1"><b>Live polling </b><span style="font-weight: 400;">to encourage members to voice opinions or participate in fun quizzes during sessions.</span></li></ul><p> </p><p><span style="font-weight: 400;">Virtual event tools like Zoom offer these interactive features, helping you create more </span><a href="https://sequenceconsulting.com/boost-member-retention-with-events/"><span style="font-weight: 400;">engaging event experiences</span></a><span style="font-weight: 400;">.</span></p><h3><span style="font-weight: 400;">Mobile App</span></h3><p><span style="font-weight: 400;">Younger generations value the flexibility that their mobile devices offer. A mobile app for your association allows members to engage in discussions, browse events, and access learning materials anytime, anywhere on their smartphones.</span></p><p> </p><p><span style="font-weight: 400;">With a mobile app, members can take courses, track their progress, or complete certifications on the go, so they can integrate learning into their daily routines. For younger, tech-savvy members, this flexibility is a key draw.</span></p><p> </p><p><a href="https://www.clowder.com/blog/mobile-apps-for-associations" target="_blank" rel="noopener"><span style="font-weight: 400;">Clowder highlights several mobile app features</span></a><span style="font-weight: 400;"> for associations that draw engagement, such as:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>A newsfeed </b><span style="font-weight: 400;">to keep members updated with the latest announcements and content related to their interests</span></li><li style="font-weight: 400;" aria-level="1"><b>A resource library</b><span style="font-weight: 400;"> to access whitepapers, case studies, courses, and other educational materials</span></li><li style="font-weight: 400;" aria-level="1"><b>Member forums </b><span style="font-weight: 400;">that allow members to discuss topics, share knowledge, and solve problems together</span></li><li style="font-weight: 400;" aria-level="1"><b>One-to-one messaging</b><span style="font-weight: 400;"> that enables members to connect with others directly, share opportunities, and seek advice</span></li><li style="font-weight: 400;" aria-level="1"><b>Group and chapter segmentation</b><span style="font-weight: 400;"> to organize members based on geographic area and professional interests, which is great for fostering micro-communities within your association</span></li><li style="font-weight: 400;" aria-level="1"><b>Event and conference management </b><span style="font-weight: 400;">so members can discover, register, and plan out their participation in your association’s events.</span></li></ul><p> </p><p><span style="font-weight: 400;">You’ll also be able to send push notifications to keep members informed about new courses, upcoming events, or other important updates. With timely reminders and updates, they’ll never be out of the loop!</span></p> </div>
1469. </div>
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1472. <h2 class="elementor-heading-title elementor-size-default">Offer Flexible Membership Options</h2> </div>
1473. </div>
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1476. <p><span style="font-weight: 400;">Younger members often have different needs when joining associations, such as affordability, flexibility, and the opportunity to explore membership benefits before committing. To make a </span><a href="https://sequenceconsulting.com/make-membership-offer-cant-refuse/"><span style="font-weight: 400;">membership offer that younger generations can’t refuse</span></a><span style="font-weight: 400;">, you’ll need to consider these needs and preferences.</span></p><p> </p><p><span style="font-weight: 400;">You might implement tiered membership options, allowing members to choose the level of </span><a href="https://nxunite.com/membership-benefits/" target="_blank" rel="noopener"><span style="font-weight: 400;">benefits</span></a><span style="font-weight: 400;"> that best suit their preferences and budget. For example, a basic tier could offer access to essential resources, while a premium tier could provide additional perks like exclusive content or networking opportunities. Additionally, offering discounts to students or early-career professionals can make membership more accessible to younger members who may be on a tighter budget.</span></p><p> </p><p><span style="font-weight: 400;">To take flexibility one step further, consider offering shorter commitment periods, such as a six-month trial membership. This gives newer members the chance to determine your association’s value before committing to a longer-term membership.</span></p> </div>
1477. </div>
1478. <div class="elementor-element elementor-element-b8e5c7a elementor-widget elementor-widget-text-editor" data-id="b8e5c7a" data-element_type="widget" data-widget_type="text-editor.default">
1479. <div class="elementor-widget-container">
1480. <p><span style="font-weight: 400;">Younger members often have different needs when joining associations, such as affordability, flexibility, and the opportunity to explore membership benefits before committing. To make a </span><a href="https://sequenceconsulting.com/make-membership-offer-cant-refuse/"><span style="font-weight: 400;">membership offer that younger generations can’t refuse</span></a><span style="font-weight: 400;">, you’ll need to consider these needs and preferences.</span></p><p><span style="font-weight: 400;">You might implement tiered membership options, allowing members to choose the level of </span><a href="https://nxunite.com/membership-benefits/" target="_blank" rel="noopener"><span style="font-weight: 400;">benefits</span></a><span style="font-weight: 400;"> that best suit their preferences and budget. For example, a basic tier could offer access to essential resources, while a premium tier could provide additional perks like exclusive content or networking opportunities. Additionally, offering discounts to students or early-career professionals can make membership more accessible to younger members who may be on a tighter budget.</span></p><p><span style="font-weight: 400;">To take flexibility one step further, consider offering shorter commitment periods, such as a six-month trial membership. This gives newer members the chance to determine your association’s value before committing to a longer-term membership.</span></p> </div>
1481. </div>
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1484. <h2 class="elementor-heading-title elementor-size-default">Foster a Sense of Community</h2> </div>
1485. </div>
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1488. <p><span style="font-weight: 400;">For many younger professionals who are just entering the field, forming connections and building a network is a major benefit of association membership. A strong sense of community provides a support system and helps them navigate their careers with greater confidence.</span></p><p> </p><p><span style="font-weight: 400;">An online community is an invaluable tool for fostering this sense of belonging. It serves as a one-stop shop for association activities, including events, networking, membership management, and learning opportunities. By centralizing these opportunities into one platform, you make engaging with your association’s community a breeze!</span></p><p> </p><p><span style="font-weight: 400;">When </span><a href="https://blog.topclasslms.com/lms-implementation-checklist" target="_blank" rel="noopener"><span style="font-weight: 400;">implementing your LMS</span></a><span style="font-weight: 400;">, check whether it offers social learning features, such as discussion forums or group collaboration. This enables members to connect over shared learning experiences and helps build a supportive community that keeps younger members engaged in your association.</span></p><p> </p><p><span style="font-weight: 400;">In addition to online opportunities, you might offer social events, such as informal meetups, networking events, and community volunteer opportunities. Forming interest-based groups or committees also gives members a chance to collaborate on shared goals and passions.</span></p> </div>
1489. </div>
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1491. <div class="elementor-widget-container">
1492. <h2 class="elementor-heading-title elementor-size-default">Start Improving Your Membership Program!</h2> </div>
1493. </div>
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1496. <p><span style="font-weight: 400;">The future of your association lies in the hands of the next generation of leaders. Younger professionals have different preferences, values, and expectations from older generations. To remain relevant and grow, your association should </span><a href="https://sequenceconsulting.com/association-long-term-strategy/"><span style="font-weight: 400;">evolve its strategies</span></a><span style="font-weight: 400;"> to meet these needs.</span></p><p> </p><p><span style="font-weight: 400;">By focusing on the elements we suggested, you’ll create unique value that younger professionals won’t want to pass up. </span></p><p> </p><p><span style="font-weight: 400;">Get started by evaluating your current opportunities. Do you provide plenty of online opportunities, particularly for learning? Are your membership options flexible? Can you do more to create a vibrant community? Focus on improving one of these areas to start and watch as your members become more active!</span></p> </div>
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1500. <p>Learn more about <a href="https://sequenceconsulting.com/association-strategy/">growth strategies for associations.</a></p> </div>
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1510. <item>
1511. <title>2025 Association Management Trends: What Smart Leaders Are Doing Differently</title>
1512. <link>https://sequenceconsulting.com/association-management-trends-2025/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-management-trends-2025</link>
1514. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
1515. <pubDate>Wed, 30 Apr 2025 21:34:36 +0000</pubDate>
1516. <category><![CDATA[Association Trends]]></category>
1517. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10437</guid>
1518.  
1519. <description><![CDATA[<a href="https://sequenceconsulting.com/association-management-trends-2025/" title="2025 Association Management Trends: What Smart Leaders Are Doing Differently" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="2025 Association Management Trends: What Smart Leaders Are Doing Differently" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-554x554.jpg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="2025 Association Management Trends: What Smart Leaders Are Doing Differently" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-554x554.jpg 554w" sizes="100vw" />Membership is shifting, revenue models are under pressure, and digital tools aren’t delivering like they used to. But the smartest association leaders aren’t waiting for stability—they’re adapting fast.
1520.  
1521. In our new whitepaper, we break down the key trends shaping associations in 2025, backed by the best industry data available. You’ll find six strategic moves that can help your organization stay relevant, grow smarter, and deliver real value in a changing landscape.]]></description>
1522. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-management-trends-2025/" title="2025 Association Management Trends: What Smart Leaders Are Doing Differently" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="2025 Association Management Trends: What Smart Leaders Are Doing Differently" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-554x554.jpg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="2025 Association Management Trends: What Smart Leaders Are Doing Differently" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/05/2025-association-management-trends-what-smart-leaders-are-doing-differently-554x554.jpg 554w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="10437" class="elementor elementor-10437" data-elementor-post-type="post">
1523. <div class="elementor-element elementor-element-54537bc6 e-flex e-con-boxed e-con e-parent" data-id="54537bc6" data-element_type="container">
1524. <div class="e-con-inner">
1525. <div class="elementor-element elementor-element-5661290 elementor-widget elementor-widget-heading" data-id="5661290" data-element_type="widget" data-widget_type="heading.default">
1526. <div class="elementor-widget-container">
1527. <h2 class="elementor-heading-title elementor-size-default">2025 Association Management Trends: What Smart Leaders Are Doing Differently
1528.  
1529. </h2> </div>
1530. </div>
1531. </div>
1532. </div>
1533. <div class="elementor-element elementor-element-1ecc105 e-flex e-con-boxed e-con e-parent" data-id="1ecc105" data-element_type="container">
1534. <div class="e-con-inner">
1535. <div class="elementor-element elementor-element-78d6873 elementor-widget elementor-widget-text-editor" data-id="78d6873" data-element_type="widget" data-widget_type="text-editor.default">
1536. <div class="elementor-widget-container">
1537. <p class="" data-start="311" data-end="687">In 2025, associations are facing a new kind of pressure—and a new kind of opportunity. The old playbooks aren’t working like they used to. Member loyalty is softening, younger professionals are staying on the sidelines, and non-dues revenue is under strain. At the same time, expectations for personalization, digital engagement, and demonstrated value have never been higher.</p><p class="" data-start="689" data-end="1042">Our new whitepaper, <strong data-start="709" data-end="780"><em data-start="711" data-end="778"><a href="https://sequenceconsulting.com/wp-content/uploads/2025/04/2025-association-management-trends-what-smart-leaders-are-doing-differently.pdf">2025 Association Management Trends: What Smart Leaders Are Doing Differently</a></em></strong>, digs into these challenges and offers a clear path forward. Backed by the most trusted industry research, it highlights six bold moves leading associations are making to stay relevant, grow smarter, and create lasting member value. </p><p class="" data-start="689" data-end="1042">Whether you&#8217;re planning for growth or rethinking your strategy, this is your must-read briefing for the year ahead.</p> </div>
1538. </div>
1539. <div class="elementor-element elementor-element-a999898 elementor-widget elementor-widget-real3d-flipbook" data-id="a999898" data-element_type="widget" data-widget_type="real3d-flipbook.default">
1540. <div class="elementor-widget-container">
1541. <div class="real3dflipbook-elementor"><div class="real3dflipbook" id="29_6900c6381e1be" style="position:absolute;"></div></div> </div>
1542. </div>
1543. <div class="elementor-element elementor-element-b3dc214 elementor-widget elementor-widget-heading" data-id="b3dc214" data-element_type="widget" data-widget_type="heading.default">
1544. <div class="elementor-widget-container">
1545. <h3 class="elementor-heading-title elementor-size-default">The Big Picture: Growth Expectations vs. Strategic Risk</h3> </div>
1546. </div>
1547. </div>
1548. </div>
1549. <div class="elementor-element elementor-element-2d10302 e-flex e-con-boxed e-con e-parent" data-id="2d10302" data-element_type="container">
1550. <div class="e-con-inner">
1551. <div class="elementor-element elementor-element-9e13fbc elementor-widget elementor-widget-text-editor" data-id="9e13fbc" data-element_type="widget" data-widget_type="text-editor.default">
1552. <div class="elementor-widget-container">
1553. <p class="" data-start="1105" data-end="1146">The data shows optimism on the surface:</p><ul data-start="1147" data-end="1289"><li class="" data-start="1147" data-end="1204"><p class="" data-start="1149" data-end="1204">63% of associations expect membership to grow in 2025</p></li><li class="" data-start="1205" data-end="1241"><p class="" data-start="1207" data-end="1241">74% anticipate higher engagement</p></li><li class="" data-start="1242" data-end="1289"><p class="" data-start="1244" data-end="1289">63% project an increase in non-dues revenue</p></li></ul><p class="" data-start="1291" data-end="1544">But that optimism masks deeper concerns. Retention is flat or declining for many organizations. Engagement tools are underused. Communications are fragmented. And most associations admit they aren’t fully executing on the strategies they know they need.</p><p class="" data-start="1546" data-end="1777">These gaps aren’t just operational—they’re existential. That’s why the smart leaders we work with aren’t just adjusting tactics. They’re rethinking their entire approach to member value, digital experience, and strategic alignment.</p> </div>
1554. </div>
1555. <div class="elementor-element elementor-element-c6b2356 elementor-widget elementor-widget-heading" data-id="c6b2356" data-element_type="widget" data-widget_type="heading.default">
1556. <div class="elementor-widget-container">
1557. <h3 class="elementor-heading-title elementor-size-default">Key 2025 Association Industry Trends You Can’t Ignore
1558. </h3> </div>
1559. </div>
1560. <div class="elementor-element elementor-element-13ad857 elementor-widget elementor-widget-text-editor" data-id="13ad857" data-element_type="widget" data-widget_type="text-editor.default">
1561. <div class="elementor-widget-container">
1562. <p class="" data-start="1829" data-end="1904">Here are just a few of the industry trends shaping the future of association growth:</p>
1563. <h4 class="" data-start="1906" data-end="1945">1. <strong data-start="1914" data-end="1945">Retention Is the New Growth</strong></h4>
1564. <p class="" data-start="1946" data-end="2164">Many associations are still focused on acquisition, but the real leverage is in keeping the members they already have. The whitepaper explores how behavior-based segmentation and journey mapping can help reverse churn.</p>
1565. <h4 class="" data-start="2166" data-end="2223">2. <strong data-start="2174" data-end="2223">Young Professionals Are Still an Afterthought</strong></h4>
1566. <p class="" data-start="2224" data-end="2408">According to Naylor, nearly half of associations don’t customize communication for early-career members. This is a critical blind spot—and one that’s limiting long-term sustainability.</p>
1567. <h4 class="" data-start="2410" data-end="2457">3. <strong data-start="2418" data-end="2457">Digital Investment ≠ Digital Impact</strong></h4>
1568. <p class="" data-start="2458" data-end="2703">Community platforms, CRMs, and engagement tools are widely adopted, but poorly integrated. Only about 30% of associations report that their engagement systems are mostly or fully connected. In other words: digital fatigue without digital payoff.</p>
1569. <h4 class="" data-start="2705" data-end="2758">4. <strong data-start="2713" data-end="2758">Non-Dues Revenue Requires a Smarter Model</strong></h4>
1570. <p class="" data-start="2759" data-end="3096">With 65% of associations citing non-dues revenue as a top challenge, it’s no longer a “nice to have.” Yet most organizations haven’t evolved their monetization strategies to match. We outline modern models that go beyond events and sponsorships—like subscription bundles, digital knowledge products, and partner-ready content ecosystems.</p> </div>
1571. </div>
1572. <div class="elementor-element elementor-element-8d27f71 elementor-widget elementor-widget-heading" data-id="8d27f71" data-element_type="widget" data-widget_type="heading.default">
1573. <div class="elementor-widget-container">
1574. <h3 class="elementor-heading-title elementor-size-default">From Insight to Execution: Where Associations Fall Short</h3></h3> </div>
1575. </div>
1576. <div class="elementor-element elementor-element-803e72c elementor-widget elementor-widget-text-editor" data-id="803e72c" data-element_type="widget" data-widget_type="text-editor.default">
1577. <div class="elementor-widget-container">
1578. Perhaps the most urgent insight from the whitepaper is this: strategy alone isn’t enough. Many associations know what they should</em> be doing, but struggle to execute. Whether it’s due to bandwidth, silos, or misaligned priorities, the result is the same—stalled progress and missed opportunity.</span></p>
1579. <p class="" data-start="3460" data-end="3739">That’s why a key focus of the whitepaper is aligning strategy, staff, and systems. The most successful organizations aren’t necessarily bigger or better funded. They’re better focused and better aligned. They connect vision to budget, behavior to strategy, and tools to outcomes.</p> </div>
1580. </div>
1581. <div class="elementor-element elementor-element-72621d2 elementor-widget elementor-widget-heading" data-id="72621d2" data-element_type="widget" data-widget_type="heading.default">
1582. <div class="elementor-widget-container">
1583. <h3 class="elementor-heading-title elementor-size-default">A Clear Roadmap for 2025 and Beyond</h3> </div>
1584. </div>
1585. <div class="elementor-element elementor-element-0d712a7 elementor-widget elementor-widget-text-editor" data-id="0d712a7" data-element_type="widget" data-widget_type="text-editor.default">
1586. <div class="elementor-widget-container">
1587. <p class="" data-start="3782" data-end="4106">If you&#8217;re looking for a practical, data-driven look at the <span data-start="3841" data-end="3874">association management trends</span> shaping the future, this whitepaper delivers. We’ve distilled it into six high-impact moves that every organization should be making this year—from rebuilding the member journey to embedding feedback into real-time decision-making.</p><p class="" data-start="4108" data-end="4162">It’s not about keeping up. It’s about taking the lead.</p> </div>
1588. </div>
1589. <div class="elementor-element elementor-element-dd83beb elementor-widget elementor-widget-text-editor" data-id="dd83beb" data-element_type="widget" data-widget_type="text-editor.default">
1590. <div class="elementor-widget-container">
1591. <p>For more on association management trends, please see <a href="https://sequenceconsulting.com/association-industry-trends/">And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead.h</a></p> </div>
1592. </div>
1593. </div>
1594. </div>
1595. </div>
1596. ]]></content:encoded>
1600. </item>
1601. <item>
1602. <title>PODCAST The Path to Association Success: Lessons in Leadership and Influence With Chris Vaughan</title>
1603. <link>https://sequenceconsulting.com/the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan</link>
1605. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
1606. <pubDate>Tue, 08 Apr 2025 22:11:04 +0000</pubDate>
1607. <category><![CDATA[Videos]]></category>
1608. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10419</guid>
1609.  
1610. <description><![CDATA[<a href="https://sequenceconsulting.com/the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan/" title="PODCAST The Path to Association Success: Lessons in Leadership and Influence With Chris Vaughan" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-150x150.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-150x150.png 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-700x700.png 700w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-60x60.png 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-80x80.png 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-100x100.png 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-120x120.png 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-140x140.png 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-200x200.png 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-360x360.png 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-390x390.png 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-460x460.png 460w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-554x554.png 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-150x150.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-150x150.png 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-700x700.png 700w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-60x60.png 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-80x80.png 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-100x100.png 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-120x120.png 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-140x140.png 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-200x200.png 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-360x360.png 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-390x390.png 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-460x460.png 460w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-554x554.png 554w" sizes="100vw" />]]></description>
1611. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan/" title="PODCAST The Path to Association Success: Lessons in Leadership and Influence With Chris Vaughan" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-150x150.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-150x150.png 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-700x700.png 700w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-60x60.png 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-80x80.png 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-100x100.png 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-120x120.png 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-140x140.png 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-200x200.png 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-360x360.png 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-390x390.png 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-460x460.png 460w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-554x554.png 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-150x150.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-150x150.png 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-700x700.png 700w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-60x60.png 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-80x80.png 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-100x100.png 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-120x120.png 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-140x140.png 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-200x200.png 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-360x360.png 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-390x390.png 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-460x460.png 460w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-554x554.png 554w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="10419" class="elementor elementor-10419" data-elementor-post-type="post">
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1617. </div>
1618. </div>
1619. </div>
1620. </div>
1621. ]]></content:encoded>
1625. </item>
1626. <item>
1627. <title>PODCAST Changing the Game for Associations: The Path to Sustainable Growth With Chris Vaughan</title>
1628. <link>https://sequenceconsulting.com/podcast-the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=podcast-the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan</link>
1630. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
1631. <pubDate>Tue, 08 Apr 2025 20:49:44 +0000</pubDate>
1632. <category><![CDATA[Videos]]></category>
1633. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10363</guid>
1634.  
1635. <description><![CDATA[<a href="https://sequenceconsulting.com/podcast-the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan/" title="PODCAST Changing the Game for Associations: The Path to Sustainable Growth With Chris Vaughan" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-460x460.jpg 460w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-460x460.jpg 460w" sizes="100vw" />]]></description>
1636. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/podcast-the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan/" title="PODCAST Changing the Game for Associations: The Path to Sustainable Growth With Chris Vaughan" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-460x460.jpg 460w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-460x460.jpg 460w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="10363" class="elementor elementor-10363" data-elementor-post-type="post">
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1646. </div>
1647. </div>
1648. </div>
1649. </div>
1650. ]]></content:encoded>
1654. </item>
1655. <item>
1656. <title>VIDEO AMA&#8217;s Strategic Shift: Breakthroughs in Membership Growth</title>
1657. <link>https://sequenceconsulting.com/video-amas-strategic-shift-breakthroughs-in-membership-growth/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=video-amas-strategic-shift-breakthroughs-in-membership-growth</link>
1659. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
1660. <pubDate>Tue, 08 Apr 2025 20:41:19 +0000</pubDate>
1661. <category><![CDATA[Videos]]></category>
1662. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10341</guid>
1663.  
1664. <description><![CDATA[<a href="https://sequenceconsulting.com/video-amas-strategic-shift-breakthroughs-in-membership-growth/" title="VIDEO AMA&#8217;s Strategic Shift: Breakthroughs in Membership Growth" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-460x460.jpg 460w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-460x460.jpg 460w" sizes="100vw" />]]></description>
1665. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/video-amas-strategic-shift-breakthroughs-in-membership-growth/" title="VIDEO AMA&#8217;s Strategic Shift: Breakthroughs in Membership Growth" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-460x460.jpg 460w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-460x460.jpg 460w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="10341" class="elementor elementor-10341" data-elementor-post-type="post">
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Data-Driven Segmentation Revolutionized Member Engagement</div></div><div tabindex="0" role="button" data-videoid="3olRkeregB4" class="epyt-gallery-thumb"><div class="epyt-gallery-img-box"><div class="epyt-gallery-img" style="background-image: url(https://i.ytimg.com/vi/3olRkeregB4/hqdefault.jpg)"><div class="epyt-gallery-playhover"><img loading="lazy" decoding="async" alt="play" class="epyt-play-img" width="30" height="23" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/playhover.png" data-no-lazy="1" data-skipgform_ajax_framebjll="" /><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">Belief Over Benefits: What Truly Matters to Members</div></div><div class="epyt-gallery-rowbreak"></div><div tabindex="0" role="button" data-videoid="MSsG35HPta4" class="epyt-gallery-thumb"><div class="epyt-gallery-img-box"><div class="epyt-gallery-img" style="background-image: url(https://i.ytimg.com/vi/MSsG35HPta4/hqdefault.jpg)"><div class="epyt-gallery-playhover"><img loading="lazy" decoding="async" alt="play" class="epyt-play-img" width="30" height="23" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/playhover.png" data-no-lazy="1" data-skipgform_ajax_framebjll="" /><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">Why Members Really Join: Finding The True Motivation</div></div><div tabindex="0" role="button" data-videoid="kYqhxo8jO3E" class="epyt-gallery-thumb"><div class="epyt-gallery-img-box"><div class="epyt-gallery-img" style="background-image: url(https://i.ytimg.com/vi/kYqhxo8jO3E/hqdefault.jpg)"><div class="epyt-gallery-playhover"><img loading="lazy" decoding="async" alt="play" class="epyt-play-img" width="30" height="23" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/playhover.png" data-no-lazy="1" data-skipgform_ajax_framebjll="" /><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">Focusing on the Movable Middle to Maximize Member Growth</div></div><div tabindex="0" role="button" data-videoid="4Jzsl6xuYRQ" class="epyt-gallery-thumb"><div class="epyt-gallery-img-box"><div class="epyt-gallery-img" style="background-image: url(https://i.ytimg.com/vi/4Jzsl6xuYRQ/hqdefault.jpg)"><div class="epyt-gallery-playhover"><img loading="lazy" decoding="async" alt="play" class="epyt-play-img" width="30" height="23" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/playhover.png" data-no-lazy="1" data-skipgform_ajax_framebjll="" /><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">Using Organic Content to Drive Member Growth</div></div><div class="epyt-gallery-rowbreak"></div><div class="epyt-gallery-clear"></div></div><div class="epyt-pagination "><div tabindex="0" role="button" class="epyt-pagebutton epyt-prev  hide " data-playlistid="PLEEtQ9Z-leB0fhomYtQnfxMVEQ2WFJoi3" data-pagesize="15" data-pagetoken="" data-epcolumns="3" data-showtitle="1" data-showpaging="1" data-autonext="0" data-thumbplay="1"><div class="epyt-arrow">&laquo;</div> <div>Prev</div></div><div class="epyt-pagenumbers hide"><div class="epyt-current">1</div><div class="epyt-pageseparator"> / </div><div class="epyt-totalpages">1</div></div><div tabindex="0" role="button" class="epyt-pagebutton epyt-next hide " data-playlistid="PLEEtQ9Z-leB0fhomYtQnfxMVEQ2WFJoi3" data-pagesize="15" data-pagetoken="" data-epcolumns="3" data-showtitle="1" data-showpaging="1" data-autonext="0" data-thumbplay="1"><div>Next</div> <div class="epyt-arrow">&raquo;</div></div><div class="epyt-loader"><img loading="lazy" decoding="async" alt="loading" width="16" height="11" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/gallery-page-loader.gif"></div></div></div></div></p> </div>
1671. </div>
1672. </div>
1673. </div>
1674. </div>
1675. ]]></content:encoded>
1679. </item>
1680. <item>
1681. <title>PODCAST Relationships, Integrity, and Association Success with Chris Vaughan</title>
1682. <link>https://sequenceconsulting.com/podcast-relationships-integrity-and-association-success-with-chris-vaughan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=podcast-relationships-integrity-and-association-success-with-chris-vaughan</link>
1684. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
1685. <pubDate>Tue, 08 Apr 2025 20:39:24 +0000</pubDate>
1686. <category><![CDATA[Videos]]></category>
1687. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10349</guid>
1688.  
1689. <description><![CDATA[<a href="https://sequenceconsulting.com/podcast-relationships-integrity-and-association-success-with-chris-vaughan/" title="PODCAST Relationships, Integrity, and Association Success with Chris Vaughan" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Video Thumbnail Relationships Integrity And Association Success With Chris Vaughan" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-460x460.jpg 460w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Video Thumbnail Relationships Integrity And Association Success With Chris Vaughan" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-460x460.jpg 460w" sizes="100vw" />]]></description>
1690. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/podcast-relationships-integrity-and-association-success-with-chris-vaughan/" title="PODCAST Relationships, Integrity, and Association Success with Chris Vaughan" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Video Thumbnail Relationships Integrity And Association Success With Chris Vaughan" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-460x460.jpg 460w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Video Thumbnail Relationships Integrity And Association Success With Chris Vaughan" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/video-thumbnail-relationships-integrity-and-association-success-with-chris-vaughan-460x460.jpg 460w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="10349" class="elementor elementor-10349" data-elementor-post-type="post">
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data-autonext="0" data-thumbplay="1"><div class="epyt-arrow">&laquo;</div> <div>Prev</div></div><div class="epyt-pagenumbers hide"><div class="epyt-current">1</div><div class="epyt-pageseparator"> / </div><div class="epyt-totalpages">1</div></div><div tabindex="0" role="button" class="epyt-pagebutton epyt-next hide " data-playlistid="PLEEtQ9Z-leB13GPkc-l8gRw5S_tBsVN2S" data-pagesize="15" data-pagetoken="" data-epcolumns="3" data-showtitle="1" data-showpaging="1" data-autonext="0" data-thumbplay="1"><div>Next</div> <div class="epyt-arrow">&raquo;</div></div><div class="epyt-loader"><img loading="lazy" decoding="async" alt="loading" width="16" height="11" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/gallery-page-loader.gif"></div></div></div></div></p> </div>
1696. </div>
1697. </div>
1698. </div>
1699. </div>
1700. ]]></content:encoded>
1704. </item>
1705. <item>
1706. <title>VIDEO Bright Futures: Innovative Directions for Associations</title>
1707. <link>https://sequenceconsulting.com/bright-futures-innovative-directions-for-associations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bright-futures-innovative-directions-for-associations</link>
1709. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
1710. <pubDate>Tue, 08 Apr 2025 20:34:06 +0000</pubDate>
1711. <category><![CDATA[Videos]]></category>
1712. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10335</guid>
1713.  
1714. <description><![CDATA[<a href="https://sequenceconsulting.com/bright-futures-innovative-directions-for-associations/" title="VIDEO Bright Futures: Innovative Directions for Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-150x150.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="Non Profit Consultants Chris And Lisa Vaughan 07279" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-150x150.jpeg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-700x700.jpeg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-60x60.jpeg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-80x80.jpeg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-100x100.jpeg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-120x120.jpeg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-140x140.jpeg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-200x200.jpeg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-360x360.jpeg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-390x390.jpeg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-460x460.jpeg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-554x554.jpeg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-150x150.jpeg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Non Profit Consultants Chris And Lisa Vaughan 07279" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-150x150.jpeg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-700x700.jpeg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-60x60.jpeg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-80x80.jpeg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-100x100.jpeg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-120x120.jpeg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-140x140.jpeg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-200x200.jpeg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-360x360.jpeg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-390x390.jpeg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-460x460.jpeg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-554x554.jpeg 554w" sizes="100vw" />]]></description>
1715. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/bright-futures-innovative-directions-for-associations/" title="VIDEO Bright Futures: Innovative Directions for Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-150x150.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="Non Profit Consultants Chris And Lisa Vaughan 07279" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-150x150.jpeg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-700x700.jpeg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-60x60.jpeg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-80x80.jpeg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-100x100.jpeg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-120x120.jpeg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-140x140.jpeg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-200x200.jpeg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-360x360.jpeg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-390x390.jpeg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-460x460.jpeg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-554x554.jpeg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-150x150.jpeg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Non Profit Consultants Chris And Lisa Vaughan 07279" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-150x150.jpeg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-700x700.jpeg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-60x60.jpeg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-80x80.jpeg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-100x100.jpeg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-120x120.jpeg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-140x140.jpeg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-200x200.jpeg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-360x360.jpeg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-390x390.jpeg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-460x460.jpeg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-554x554.jpeg 554w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="10335" class="elementor elementor-10335" data-elementor-post-type="post">
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class="epyt-gallery-img" style="background-image: url(https://i.ytimg.com/vi/d7ii-aU80l8/hqdefault.jpg)"><div class="epyt-gallery-playhover"><img loading="lazy" decoding="async" alt="play" class="epyt-play-img" width="30" height="23" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/playhover.png" data-no-lazy="1" data-skipgform_ajax_framebjll="" /><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">Revolution in the Association World: Rapid Changes and New Models</div></div><div class="epyt-gallery-rowbreak"></div><div tabindex="0" role="button" data-videoid="tVdOSiTYMzA" class="epyt-gallery-thumb"><div class="epyt-gallery-img-box"><div class="epyt-gallery-img" style="background-image: url(https://i.ytimg.com/vi/tVdOSiTYMzA/hqdefault.jpg)"><div class="epyt-gallery-playhover"><img loading="lazy" decoding="async" alt="play" class="epyt-play-img" width="30" height="23" 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class="epyt-gallery-clear"></div></div><div class="epyt-pagination "><div tabindex="0" role="button" class="epyt-pagebutton epyt-prev  hide " data-playlistid="PLEEtQ9Z-leB1n_Qin_vpwK9KTqEky4sw6" data-pagesize="15" data-pagetoken="" data-epcolumns="3" data-showtitle="1" data-showpaging="1" data-autonext="0" data-thumbplay="1"><div class="epyt-arrow">&laquo;</div> <div>Prev</div></div><div class="epyt-pagenumbers hide"><div class="epyt-current">1</div><div class="epyt-pageseparator"> / </div><div class="epyt-totalpages">1</div></div><div tabindex="0" role="button" class="epyt-pagebutton epyt-next hide " data-playlistid="PLEEtQ9Z-leB1n_Qin_vpwK9KTqEky4sw6" data-pagesize="15" data-pagetoken="" data-epcolumns="3" data-showtitle="1" data-showpaging="1" data-autonext="0" data-thumbplay="1"><div>Next</div> <div class="epyt-arrow">&raquo;</div></div><div class="epyt-loader"><img loading="lazy" decoding="async" alt="loading" width="16" height="11" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/gallery-page-loader.gif"></div></div></div></div></p> </div>
1725. </div>
1726. </div>
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1728. </div>
1729. ]]></content:encoded>
1733. <media:content url="https://www.youtube.com/embed/rAWEo6hLE9I" medium="video">
1734. <media:player url="https://www.youtube.com/embed/rAWEo6hLE9I" />
1735. <media:title type="plain">Bright Futures: Innovative Directions for Associations</media:title>
1736. <media:description type="html"><![CDATA[Innovative Strategies for Association Growth &amp; The Rise of AI In this episode, Todd introduces Chris and Lisa Vaughn from Sequence Consulting, who have been...]]></media:description>
1737. <media:thumbnail url="https://sequenceconsulting.com/wp-content/uploads/2025/04/bright-futures-innovative-direct.jpg" />
1738. <media:rating scheme="urn:simple">nonadult</media:rating>
1739. </media:content>
1740. </item>
1741. <item>
1742. <title>A Brief Beginner&#8217;s Guide to Using AI for Associations</title>
1743. <link>https://sequenceconsulting.com/ai-for-associations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ai-for-associations</link>
1745. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
1746. <pubDate>Fri, 21 Mar 2025 21:01:51 +0000</pubDate>
1747. <category><![CDATA[Association Insights]]></category>
1748. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10293</guid>
1749.  
1750. <description><![CDATA[<a href="https://sequenceconsulting.com/ai-for-associations/" title="A Brief Beginner&#8217;s Guide to Using AI for Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Ai For Assocations Feature" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-200x200.jpg 200w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Ai For Assocations Feature" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-200x200.jpg 200w" sizes="100vw" />Author: Debbie Willis Is your association thriving? According to recent surveys, association executives feel more confident than ever, with 67% optimistic about their organization’s future growth and stability. While the reasons for this optimism vary, there’s no doubt that now is a promising time for associations to try experimental strategies, test out innovative tools, and &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/ai-for-associations/" class="more-link">Continue reading<span class="screen-reader-text"> "A Brief Beginner&#8217;s Guide to Using AI for Associations"</span></a></p>]]></description>
1751. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/ai-for-associations/" title="A Brief Beginner&#8217;s Guide to Using AI for Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Ai For Assocations Feature" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-200x200.jpg 200w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Ai For Assocations Feature" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/03/ai-for-assocations-feature-200x200.jpg 200w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="10293" class="elementor elementor-10293" data-elementor-post-type="post">
1752. <div class="elementor-element elementor-element-60fe9ac e-flex e-con-boxed e-con e-parent" data-id="60fe9ac" data-element_type="container">
1753. <div class="e-con-inner">
1754. <div class="elementor-element elementor-element-b1c1f38 elementor-widget elementor-widget-text-editor" data-id="b1c1f38" data-element_type="widget" data-widget_type="text-editor.default">
1755. <div class="elementor-widget-container">
1756. <p style="text-align: right;">Author: Debbie Willis</p> </div>
1757. </div>
1758. <div class="elementor-element elementor-element-b640cfe elementor-widget elementor-widget-text-editor" data-id="b640cfe" data-element_type="widget" data-widget_type="text-editor.default">
1759. <div class="elementor-widget-container">
1760. <p><span style="font-weight: 400;">Is your association thriving? According to </span><a href="https://sequenceconsulting.com/association-industry-trends/"><span style="font-weight: 400;">recent surveys</span></a><span style="font-weight: 400;">, association executives feel more confident than ever, with 67% optimistic about their organization’s future growth and stability. While the reasons for this optimism vary, there’s no doubt that now is a promising time for associations to try experimental strategies, test out innovative tools, and explore new opportunities.</span></p><p> </p><p><span style="font-weight: 400;">Artificial intelligence (AI) is a source of curiosity and game-changing potential for many forward-thinking organizations. In fact, </span><a href="https://www.imis.com/benchmark-report" target="_blank" rel="noopener"><span style="font-weight: 400;">34% of surveyed associations</span></a><span style="font-weight: 400;"> have invested or plan to invest in AI this year. When used thoughtfully and ethically, AI can automate repetitive processes, streamline operations, and help associations reach their goals faster and smarter.</span></p><p> </p><p><span style="font-weight: 400;">However, to maximize AI’s utility and prevent disruptions during its adoption, you must clearly outline why and how your association plans to use AI. Let’s walk through the basics of AI for associations to help you figure out where AI fits into your organization’s current strategy.</span></p> </div>
1761. </div>
1762. <div class="elementor-element elementor-element-efc09c8 elementor-widget elementor-widget-heading" data-id="efc09c8" data-element_type="widget" data-widget_type="heading.default">
1763. <div class="elementor-widget-container">
1764. <h2 class="elementor-heading-title elementor-size-default">The Benefits of AI for Associations
1765. </h2> </div>
1766. </div>
1767. <div class="elementor-element elementor-element-873f34a elementor-widget elementor-widget-text-editor" data-id="873f34a" data-element_type="widget" data-widget_type="text-editor.default">
1768. <div class="elementor-widget-container">
1769. <p><span style="font-weight: 400;">AI has many uses for associations, from content creation support to data analytics. However, some organizations still hesitate to implement it due to concerns over cost, data privacy, and member pushback.</span></p><p> </p><p><span style="font-weight: 400;">Is AI worth embracing at your association? Can it </span><a href="https://sequenceconsulting.com/member-value-proposition/"><span style="font-weight: 400;">enhance your member value proposition</span></a><span style="font-weight: 400;">? Consider these benefits:</span></p><p><br /><b></b></p><ul><li aria-level="1"><b>Streamline administrative processes.</b><span style="font-weight: 400;"> AI can automatically handle many routine duties, such as processing membership payments or sending out post-event emails to attendees. When members need support, you can use AI to answer frequently asked questions or resolve simple inquiries.</span></li></ul><ul><li aria-level="1"><b>Free up staff time.</b><span style="font-weight: 400;"> Beyond reducing time spent on administrative tasks, AI can drastically speed up activities such as research, content outlining, and proofreading. As a result, your staff can dedicate more time and attention to more complex responsibilities, such as securing corporate sponsorships or planning networking events that bring members together.</span></li></ul><ul><li aria-level="1"><b>Improve decision-making.</b><span style="font-weight: 400;"> AI can help your staff visualize and understand the data stored in your </span><a href="https://www.imis.com/software/software/membership-management-software.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">association’s membership management software</span></a><span style="font-weight: 400;">, both at the individual member level and across your entire member base. By pinpointing trends and patterns, you can make more informed, data-backed decisions to refine your strategies.</span></li></ul><p><span style="font-weight: 400;">Ultimately, AI can help you deliver the best member experience possible by improving your staff’s ability to work quickly, make strategic decisions, and focus on tasks that require a human touch.</span></p><p> </p> </div>
1770. </div>
1771. <div class="elementor-element elementor-element-93e78a5 elementor-widget elementor-widget-heading" data-id="93e78a5" data-element_type="widget" data-widget_type="heading.default">
1772. <div class="elementor-widget-container">
1773. <h2 class="elementor-heading-title elementor-size-default">Top Ways to Leverage AI for Associations
1774. </h2> </div>
1775. </div>
1776. <div class="elementor-element elementor-element-0dc305b elementor-widget elementor-widget-text-editor" data-id="0dc305b" data-element_type="widget" data-widget_type="text-editor.default">
1777. <div class="elementor-widget-container">
1778. <p><span style="font-weight: 400;">You’ve likely heard of ChatGPT, a popular AI chatbot that uses natural language processing (NLP) to answer questions, produce content, generate code, and more. However, depending on your association’s specific goals, ChatGPT is only one of many AI tools you may need.</span></p><p> </p><p><span style="font-weight: 400;">For example, your association can use AI to:</span></p><p><br /><b></b></p><ul><li aria-level="1"><b>Create email templates.</b><span style="font-weight: 400;"> According to </span><a href="https://www.fundraisingletters.org/membership-renewal-letters/" target="_blank" rel="noopener"><span style="font-weight: 400;">Fundraising Letters</span></a><span style="font-weight: 400;">, membership renewal emails are more effective if you personalize them with the member’s name and involvement history. Ask ChatGPT to develop compelling subject lines that you can adjust to include each member’s name. Then, generate an email template you can fill with details related to the recipient.</span></li></ul><ul><li aria-level="1"><b>Improve accessibility.</b><span style="font-weight: 400;"> AI captioning tools like Rev allow you to produce real-time captions for your association’s online videos. Plus, if many of your members are multilingual, you can accommodate them by using Google Translate or DeepL to provide translated versions of educational and event materials.</span></li></ul><ul><li aria-level="1"><b>Share tailored content.</b> <a href="https://blog.imis.com/member-engagement" target="_blank" rel="noopener"><span style="font-weight: 400;">iMIS’s guide to member engagement</span></a><span style="font-weight: 400;"> recommends providing each member with personalized resources, event reminders, and educational courses when they log into your association’s portal. With an AI-powered membership management system, you can automatically deliver this tailored content based on each member’s interests and past interactions on your website—no manual input required.</span></li></ul><ul><li aria-level="1"><b>Facilitate content creation.</b><span style="font-weight: 400;"> Whether you’re drafting a blog article, designing digital event flyers, or coming up with exam questions for an online course, ChatGPT can help you hit the ground running by generating content ideas and talking points.</span></li></ul><ul><li aria-level="1"><b>Research and evaluate software.</b><span style="font-weight: 400;"> From membership software to </span><a href="https://blog.topclasslms.com/lms-implementation-checklist" target="_blank" rel="noopener"><span style="font-weight: 400;">learning management systems (LMS)</span></a><span style="font-weight: 400;">, assembling the right technology toolkit for your association can be challenging. To simplify your research process, ask ChatGPT or try Google’s new </span><a href="https://blog.google/products/search/ai-mode-search/" target="_blank" rel="noopener"><span style="font-weight: 400;">AI Mode</span></a><span style="font-weight: 400;"> to compile answers to questions such as, “What standout features do [Software Option 1], [Software Option 2], and [Software Option 2] have for engaging members?”</span></li></ul><p> </p><p><span style="font-weight: 400;">Due to the versatility of these tools, your association can apply AI to support almost any strategy or goal. Start small and focus on a few specific projects or processes to avoid overwhelming your team with too many new workflows.</span></p> </div>
1779. </div>
1780. <div class="elementor-element elementor-element-da19ff7 elementor-widget elementor-widget-heading" data-id="da19ff7" data-element_type="widget" data-widget_type="heading.default">
1781. <div class="elementor-widget-container">
1782. <h2 class="elementor-heading-title elementor-size-default">Considerations for Responsible AI Usage
1783. </h2> </div>
1784. </div>
1785. <div class="elementor-element elementor-element-0122476 elementor-widget elementor-widget-text-editor" data-id="0122476" data-element_type="widget" data-widget_type="text-editor.default">
1786. <div class="elementor-widget-container">
1787. <p><span style="font-weight: 400;">To safely and effectively harness the power of </span><a href="https://sequenceconsulting.com/ai-in-association-management/"><span style="font-weight: 400;">AI for association management</span></a><span style="font-weight: 400;"> and member engagement, keep these considerations in mind:</span></p><p><br /><b></b></p><ul><li aria-level="1"><b>Data Security.</b> <a href="https://blog.imis.com/association-software-ultimate-guide" target="_blank" rel="noopener"><span style="font-weight: 400;">Association databases</span></a><span style="font-weight: 400;"> store sensitive data, including member names, contact details, and payment details, that must be protected. Minimize security vulnerabilities by instructing staff to avoid inputting confidential information on unsecured generative AI platforms and apply any software updates immediately.</span></li></ul><ul><li aria-level="1"><b>Copyright.</b><span style="font-weight: 400;"> Since AI tools are trained on content produced by human authors, questions can arise regarding the rightful ownership of the content they generate. Encourage staff and members to use AI-generated outputs as inspiration when contributing content rather than using the text directly.</span></li></ul><ul><li aria-level="1"><b>Accuracy and Bias.</b><span style="font-weight: 400;"> Since AI tools are built using historical data and machine learning models, they may produce outputs that reflect biases or contain incorrect information. Check with AI vendors to ensure bias mitigation measures and transparency standards are in place. Require staff members to always fact-check AI-generated content before use.</span></li></ul><ul><li aria-level="1"><b>Transparency.</b><span style="font-weight: 400;"> Be upfront with members about your AI usage, especially how their data is involved, to avoid losing trust. For example, when you first incorporate AI, you might organize virtual Q&amp;A sessions where members can directly ask your </span><a href="https://sequenceconsulting.com/association-leadership/"><span style="font-weight: 400;">association’s leaders</span></a><span style="font-weight: 400;"> about your AI strategy. Additionally, allow members to opt out of having their information used for personalized recommendations or data analytics.</span></li></ul><p> </p><p><span style="font-weight: 400;">Above all, remember that AI is not a human replacement. Your association’s staff and volunteers possess the essential empathy, professional expertise, and ethical judgment that AI lacks. Approach AI tools as opportunities to enhance your team’s efforts while still keeping a human at the helm of your decision-making processes and engagement activities.</span></p><p><br /><br /></p><p><span style="font-weight: 400;">No two associations will use AI in the exact same way, so be patient and open-minded when introducing these tools to your organization. When developing your strategy, consider your budget, existing workflows, and member preferences.</span></p><p> </p><p><span style="font-weight: 400;">After implementing AI, learn how it has impacted your member experience by reaching out through surveys. Ask members if they’re satisfied with your AI-enhanced services and content. If members share recommendations or concerns, address them immediately to maintain their trust and ensure you’re using AI as effectively as possible.</span></p> </div>
1788. </div>
1789. <div class="elementor-element elementor-element-9675649 elementor-widget elementor-widget-text-editor" data-id="9675649" data-element_type="widget" data-widget_type="text-editor.default">
1790. <div class="elementor-widget-container">
1791. <p><span style="font-weight: 400;">Association events are more than just lively gatherings—they’re powerful tools for strengthening your member community. </span><a href="https://mya2zevents.com/blog/event-engagement-strategies/" target="_blank" rel="noopener"><span style="font-weight: 400;">Foster active event engagement</span></a><span style="font-weight: 400;"> by recognizing members, designing personalized experiences, providing professional development opportunities, and leveraging data for improvement. When members feel connected, supported, and appreciated, they are far more likely to stay engaged with your association.</span></p><p><span style="font-weight: 400;">Stay on top of members’ evolving needs to </span><a href="https://sequenceconsulting.com/member-renewal-best-practices/"><span style="font-weight: 400;">maximize retention</span></a><span style="font-weight: 400;">. With thoughtful planning and a commitment to continuous improvement, your association can turn its events into a key driver of long-term member loyalty.</span></p> </div>
1792. </div>
1793. </div>
1794. </div>
1795. </div>
1796. ]]></content:encoded>
1800. </item>
1801. <item>
1802. <title>4 Ways Association Events Can Boost Member Retention</title>
1803. <link>https://sequenceconsulting.com/boost-member-retention-with-events/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=boost-member-retention-with-events</link>
1805. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
1806. <pubDate>Fri, 21 Mar 2025 18:23:02 +0000</pubDate>
1807. <category><![CDATA[Member Retention]]></category>
1808. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10286</guid>
1809.  
1810. <description><![CDATA[<a href="https://sequenceconsulting.com/boost-member-retention-with-events/" title="4 Ways Association Events Can Boost Member Retention" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Boost Member Retention Feature" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-200x200.jpg 200w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Boost Member Retention Feature" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-200x200.jpg 200w" sizes="100vw" />Author: Daria Knupp It’s no secret that keeping existing members engaged is more cost-effective than constantly acquiring new ones. One of the most powerful ways to boost retention is through association events. Well-planned events create opportunities for members to connect, learn, and find value in their membership, making them more likely to stay involved long-term. &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/boost-member-retention-with-events/" class="more-link">Continue reading<span class="screen-reader-text"> "4 Ways Association Events Can Boost Member Retention"</span></a></p>]]></description>
1811. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/boost-member-retention-with-events/" title="4 Ways Association Events Can Boost Member Retention" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Boost Member Retention Feature" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-200x200.jpg 200w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Boost Member Retention Feature" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/03/boost-member-retention-feature-200x200.jpg 200w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="10286" class="elementor elementor-10286" data-elementor-post-type="post">
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1816. <p style="text-align: right;">Author: Daria Knupp</p> </div>
1817. </div>
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1820. <p><span style="font-weight: 400;">It’s no secret that </span><a href="https://sequenceconsulting.com/member-engagement-and-retention/"><span style="font-weight: 400;">keeping existing members engaged</span></a><span style="font-weight: 400;"> is more cost-effective than constantly acquiring new ones. One of the most powerful ways to boost retention is through association events. Well-planned events create opportunities for members to connect, learn, and find value in their membership, making them more likely to stay involved long-term.</span></p><p> </p><p><span style="font-weight: 400;">In this article, we’ll explore four ways association events can boost member retention, offering actionable insights to help your association design events that enhance engagement and long-term membership value.</span></p> </div>
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1824. <h2 class="elementor-heading-title elementor-size-default">1. Recognizing and Rewarding Members</h2> </div>
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1828. <p><span style="font-weight: 400;">Recognition strengthens loyalty by making individuals feel like valued members of your association’s community. Events provide the perfect platform for celebrating achievements and reinforcing belonging and commitment. For example:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Award ceremonies</b><span style="font-weight: 400;"> highlight </span><a href="https://sequenceconsulting.com/association-leadership/"><span style="font-weight: 400;">leadership</span></a><span style="font-weight: 400;">, volunteer efforts, and industry accomplishments, inspiring others to stay engaged.</span></li><li style="font-weight: 400;" aria-level="1"><b>Member appreciation events,</b><span style="font-weight: 400;"> from social receptions to milestone celebrations, further emphasize the value of membership.</span></li><li style="font-weight: 400;" aria-level="1"><b>Small gestures, </b><span style="font-weight: 400;">like spotlighting members in event programs or offering speaking opportunities, create an overall culture of appreciation.</span></li></ul><p><span style="font-weight: 400;">When members feel seen and valued, they are more likely to remain active and engaged long-term.</span></p> </div>
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1832. <h2 class="elementor-heading-title elementor-size-default">2. Offering Personalized and Tailored Event Experiences
1833. </h2> </div>
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1837. <p><span style="font-weight: 400;">A one-size-fits-all approach to events can leave some members feeling disconnected. Personalization makes events more engaging by aligning content and experiences with individual member needs, creating a deeper sense of value and investment in your association.</span></p><p> </p><p><span style="font-weight: 400;">Segmented event tracks cater to different experience levels, industries, or interests, ensuring each member finds relevant programming. Whether through </span><a href="https://mya2zevents.com/blog/breakout-sessions/" target="_blank" rel="noopener"><span style="font-weight: 400;">specialized breakout sessions</span></a><span style="font-weight: 400;">, hands-on workshops, or networking groups, incorporate tailored content to enhance engagement and retention.</span></p><p> </p><p><span style="font-weight: 400;">Interactive event formats also help keep members actively involved. Peer-led discussions, roundtables, and mentorship sessions create meaningful connections, while Q&amp;A panels and live polling encourage participation. When you plan events that resonate with each member’s </span></p> </div>
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1841. <h2 class="elementor-heading-title elementor-size-default">3. Providing Valuable Professional Development Opportunities</h2> </div>
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1845. <p><span style="font-weight: 400;">One of the key reasons members join and stay in an association is to access professional development opportunities. Events that offer meaningful learning experiences help members grow in their careers, making their membership more valuable and increasing retention.</span></p><p><span style="font-weight: 400;">For instance, you might provide:</span></p><h3><span style="font-weight: 400;">Educational Workshops and Industry Insights</span></h3><p><span style="font-weight: 400;">Keep members engaged by allowing them to continuously learn and advance in their field. Association events can serve as a hub for industry education by offering:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Workshops and Training Sessions:</b><span style="font-weight: 400;"> Hands-on learning experiences that help members gain new skills</span></li><li style="font-weight: 400;" aria-level="1"><b>Industry Trend Discussions:</b><span style="font-weight: 400;"> Panels and roundtables that provide insights into emerging trends</span></li><li style="font-weight: 400;" aria-level="1"><b>Certifications and Continuing Education Credits:</b><span style="font-weight: 400;"> Credits or certification programs that members need to maintain their professional standing</span></li></ul><p><span style="font-weight: 400;">Align your event programming with members’ professional goals to </span><a href="https://sequenceconsulting.com/member-value-proposition/"><span style="font-weight: 400;">reinforce the value of membership</span></a><span style="font-weight: 400;"> and create more compelling reasons to stay engaged.</span></p><h3><span style="font-weight: 400;">Exclusive Access to Thought Leaders</span></h3><p><span style="font-weight: 400;">Gaining direct access to industry experts and thought leaders is another </span><a href="https://nxunite.com/membership-benefits/" target="_blank" rel="noopener"><span style="font-weight: 400;">major benefit</span></a><span style="font-weight: 400;"> that can improve member retention. Your association’s events can feature:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Keynote Speakers:</b><span style="font-weight: 400;"> Renowned professionals who provide insights and inspiration</span></li><li style="font-weight: 400;" aria-level="1"><b>Executive Roundtables:</b><span style="font-weight: 400;"> Small group discussions with industry leaders, fostering mentorship and high-value networking</span></li><li style="font-weight: 400;" aria-level="1"><b>Fireside Chats and Q&amp;A Sessions:</b><span style="font-weight: 400;"> Opportunities for members to engage directly with experts and gain insights tailored to their challenges</span></li></ul><p><span style="font-weight: 400;">These experiences provide value that members can’t easily find elsewhere, making your association an indispensable resource for their career growth.</span></p><p><span style="font-weight: 400;">By </span><a href="https://sequenceconsulting.com/association-long-term-strategy/"><span style="font-weight: 400;">developing a strategy</span></a><span style="font-weight: 400;"> that consistently offers high-quality educational experiences and exclusive access to industry leaders, your association can strengthen its reputation as a professional development resource, increasing member satisfaction and long-term retention.</span></p> </div>
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1849. <h2 class="elementor-heading-title elementor-size-default">4. Improving the Member Experience With Event Data
1850. </h2> </div>
1851. </div>
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1854. <p><span style="font-weight: 400;">Events provide valuable insights into member behavior, preferences, and engagement levels. By analyzing event data, your association can refine its strategies and continue delivering experiences that keep members coming back.</span></p><p> </p><p><span style="font-weight: 400;">Collect and act on member feedback after each event. Use post-event surveys, live polling, and session ratings to understand what worked well and what you should improve. When members see their feedback reflected in future events, they’ll feel heard and valued, strengthening their connection to your association.</span></p><p> </p><p><span style="font-weight: 400;">Additionally, use your </span><a href="https://mya2zevents.com/event-management-software/" target="_blank" rel="noopener"><span style="font-weight: 400;">event management platform</span></a><span style="font-weight: 400;"> to track engagement metrics, such as attendance rates, session participation, and networking interactions. Use this data to identify trends to inform your planning the next time around. If certain event types or topics consistently attract high engagement, prioritize similar experiences down the line. With these data-driven insights, your association can plan events that better meet member expectations, increasing their satisfaction and retention.</span></p> </div>
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1858. <p><span style="font-weight: 400;">Association events are more than just lively gatherings—they’re powerful tools for strengthening your member community. </span><a href="https://mya2zevents.com/blog/event-engagement-strategies/" target="_blank" rel="noopener"><span style="font-weight: 400;">Foster active event engagement</span></a><span style="font-weight: 400;"> by recognizing members, designing personalized experiences, providing professional development opportunities, and leveraging data for improvement. When members feel connected, supported, and appreciated, they are far more likely to stay engaged with your association.</span></p><p><span style="font-weight: 400;">Stay on top of members’ evolving needs to </span><a href="https://sequenceconsulting.com/member-renewal-best-practices/"><span style="font-weight: 400;">maximize retention</span></a><span style="font-weight: 400;">. With thoughtful planning and a commitment to continuous improvement, your association can turn its events into a key driver of long-term member loyalty.</span></p> </div>
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1868. <item>
1869. <title>Make Your Membership Into An Offer They Can’t Refuse​</title>
1870. <link>https://sequenceconsulting.com/make-membership-offer-cant-refuse/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=make-membership-offer-cant-refuse</link>
1872. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
1873. <pubDate>Mon, 03 Feb 2025 21:59:30 +0000</pubDate>
1874. <category><![CDATA[Member Value]]></category>
1875. <guid isPermaLink="false">https://sequenceconsulting.com/?p=9179</guid>
1876.  
1877. <description><![CDATA[<a href="https://sequenceconsulting.com/make-membership-offer-cant-refuse/" title="Make Your Membership Into An Offer They Can’t Refuse​" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Make Your Membership Into An Offer They Can’t Refuse​" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-554x554.jpg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Make Your Membership Into An Offer They Can’t Refuse​" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-554x554.jpg 554w" sizes="100vw" />Author: Lomesh Shah When it comes to growing your association’s membership base, the first thing you should consider is your offerings. After all, members join your association for benefits, and if you’re experiencing slowed growth, chances are that either your offerings aren’t up to par or you’re not communicating them well.&#160; When marketing your association, &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/make-membership-offer-cant-refuse/" class="more-link">Continue reading<span class="screen-reader-text"> "Make Your Membership Into An Offer They Can’t Refuse​"</span></a></p>]]></description>
1878. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/make-membership-offer-cant-refuse/" title="Make Your Membership Into An Offer They Can’t Refuse​" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Make Your Membership Into An Offer They Can’t Refuse​" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-554x554.jpg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Make Your Membership Into An Offer They Can’t Refuse​" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-554x554.jpg 554w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="9179" class="elementor elementor-9179" data-elementor-post-type="post">
1879. <div class="elementor-element elementor-element-60fe9ac e-flex e-con-boxed e-con e-parent" data-id="60fe9ac" data-element_type="container">
1880. <div class="e-con-inner">
1881. <div class="elementor-element elementor-element-b1c1f38 elementor-widget elementor-widget-text-editor" data-id="b1c1f38" data-element_type="widget" data-widget_type="text-editor.default">
1882. <div class="elementor-widget-container">
1883. <p style="text-align: right;">Author: Lomesh Shah</p> </div>
1884. </div>
1885. <div class="elementor-element elementor-element-b640cfe elementor-widget elementor-widget-text-editor" data-id="b640cfe" data-element_type="widget" data-widget_type="text-editor.default">
1886. <div class="elementor-widget-container">
1887. <p>When it comes to <a style="text-align: var(--text-align); background-color: #ffffff;" href="https://sequenceconsulting.com/association-membership-model/">growing your association’s membership base</a><span style="color: var( --e-global-color-primary ); font-family: Assistant, sans-serif; font-size: 20px; text-align: var(--text-align);">, the first thing you should consider is your offerings. After all, members join your association for benefits, and if you’re experiencing slowed growth, chances are that either your offerings aren’t up to par or you’re not communicating them well.&nbsp;</span>
1888. </p><p><span style="font-weight: 400;">When marketing your association, you need a rock-solid </span><b>membership value proposition</b><span style="font-weight: 400;">, which essentially explains why someone should join your association. You might promote your unbeatable </span><a href="https://blog.tradewing.com/blog/member-engagement-platform" target="_blank" rel="noopener"><span style="font-weight: 400;">member engagement activities</span></a><span style="font-weight: 400;">, cutting-edge course offerings, or vibrant community full of networking opportunities.&nbsp;</span></p>
1889. <p><span style="font-weight: 400;">To craft a membership offer your association’s audience won’t be able to refuse, explore these top four recommendations for improving benefits and creating a compelling value proposition. </span></p> </div>
1890. </div>
1891. <div class="elementor-element elementor-element-efc09c8 elementor-widget elementor-widget-heading" data-id="efc09c8" data-element_type="widget" data-widget_type="heading.default">
1892. <div class="elementor-widget-container">
1893. <h2 class="elementor-heading-title elementor-size-default">1. Add Member Value, Don't Discount Dues</h2> </div>
1894. </div>
1895. <div class="elementor-element elementor-element-873f34a elementor-widget elementor-widget-text-editor" data-id="873f34a" data-element_type="widget" data-widget_type="text-editor.default">
1896. <div class="elementor-widget-container">
1897. <p><span style="font-weight: 400;">In a classic supply vs. demand model, the answer to lower demand is to decrease prices. However, lowering your dues rate might be a mistake. After all, if members aren’t finding much value in your offerings when they cost $100, there’s no guarantee they will suddenly become interested in them when they cost $50. By going down this path, associations often end up sacrificing significant revenue with little to show for membership growth.</span></p><p><span style="font-weight: 400;">Of course, this doesn’t mean you shouldn’t reconsider your pricing model to </span><a href="https://sequenceconsulting.com/member-engagement-and-retention/"><span style="font-weight: 400;">engage and retain members</span></a><span style="font-weight: 400;">. When it comes to adjusting your membership fees, consider these strategies:</span></p><ul><li aria-level="1"><b>Offer discounts to specific audience segments.</b><span style="font-weight: 400;"> A more innovative approach is to lower dues for specific segments like students and young professionals who may be more cost-sensitive. This strategy helps fill your association with potential future members who will eventually pay full dues. </span></li></ul><ul><li aria-level="1"><b>Experiment with an open-door membership model.</b><span style="font-weight: 400;"> Create a free membership tier with an open-door model. This approach gives free members access to limited benefits so they can see what your association has to offer, and you can entice them to upgrade by promoting gated opportunities. </span></li></ul><ul><li aria-level="1"><b>Provide new member specials. </b><span style="font-weight: 400;">Get new members in the door with special offers and discounts. For example, you could offer a discounted rate for the first year of membership or provide new members with exclusive savings, such as discount codes for courses or ticketed events. </span></li></ul><p><span style="font-weight: 400;">Remember that lowering costs alone doesn’t automatically make your membership more valuable in the eyes of potential members. To attract members, you need to offer a compelling membership value proposition. </span></p><p><span style="font-weight: 400;">If you use any of these pricing strategies, leverage your </span><a href="https://recharity.ca/association-management-software/" target="_blank" rel="noopener"><span style="font-weight: 400;">association’s membership software</span></a><span style="font-weight: 400;"> to monitor affected members’ behavior. For instance, you might notice members who take advantage of new member specials leave your association when their discounts expire, signaling a need for stronger long-term benefits. </span></p> </div>
1898. </div>
1899. <div class="elementor-element elementor-element-93e78a5 elementor-widget elementor-widget-heading" data-id="93e78a5" data-element_type="widget" data-widget_type="heading.default">
1900. <div class="elementor-widget-container">
1901. <h2 class="elementor-heading-title elementor-size-default">2. Bundling Benefits Builds Member Value
1902. </h2> </div>
1903. </div>
1904. <div class="elementor-element elementor-element-0dc305b elementor-widget elementor-widget-text-editor" data-id="0dc305b" data-element_type="widget" data-widget_type="text-editor.default">
1905. <div class="elementor-widget-container">
1906. <p><span style="font-weight: 400;">Increasing awareness of benefits is crucial; otherwise, they hold no value for members. Lack of awareness of benefits often comes from two scenarios</span></p><ul><li aria-level="1"><b>Benefits are not articulated well. </b><span style="font-weight: 400;">If members are unclear what they are purchasing when they buy a membership, they will likely not be able to tap into their benefits. </span></li></ul><ul><li aria-level="1"><b>Benefits are confusing. </b><span style="font-weight: 400;">Sometimes, associations offer so many benefits that members have trouble understanding what their membership level provides, figuring out how to access benefits, and knowing what is valuable to engage with. </span></li></ul><p><span style="font-weight: 400;">If the second scenario sounds like your association, one solution might be to bundle benefits together into organized membership tiers rather than individual sales offerings. This not only makes high-value opportunities more enticing and accessible but also allows for the removal of outdated benefits that clutter communication with members.</span></p><p><span style="font-weight: 400;">Reframing the concept of “products” to encompass all the ways the organization serves its members opens up opportunities to highlight the value proposition of membership and why potential members should be interested. </span></p><p><span style="font-weight: 400;">This approach also allows you to highlight the value of offerings you might not be able to sell directly. For instance, you might promote access to your </span><a href="https://blog.tradewing.com/blog/community-engagement-platforms" target="_blank" rel="noopener"><span style="font-weight: 400;">membership network through your community engagement platform</span></a><span style="font-weight: 400;"> as a base-level benefit. </span></p> </div>
1907. </div>
1908. <div class="elementor-element elementor-element-da19ff7 elementor-widget elementor-widget-heading" data-id="da19ff7" data-element_type="widget" data-widget_type="heading.default">
1909. <div class="elementor-widget-container">
1910. <h2 class="elementor-heading-title elementor-size-default">3. Make Member Value Crystal Clear</h2> </div>
1911. </div>
1912. <div class="elementor-element elementor-element-0122476 elementor-widget elementor-widget-text-editor" data-id="0122476" data-element_type="widget" data-widget_type="text-editor.default">
1913. <div class="elementor-widget-container">
1914. <p><span style="font-weight: 400;">Ensuring that membership benefits are well-defined is essential for retaining members. Prospective and existing members can only fully appreciate and take advantage of the value you offer if they are clearly aware of what they receive through their membership. </span></p><p><span style="font-weight: 400;">Many organizations that offer membership encounter a challenge in renewing first-year members. </span><a href="https://blog.tradewing.com/blog/member-engagement" target="_blank" rel="noopener"><span style="font-weight: 400;">Tradewing’s guide to member engagement</span></a><span style="font-weight: 400;"> suggests providing new members with a welcome kit that introduces them to your association and teaches them how to leverage their benefits. A few items you might include in this kit include the following:</span></p> </div>
1915. </div>
1916. <div class="elementor-element elementor-element-fda2b59 elementor-widget elementor-widget-image" data-id="fda2b59" data-element_type="widget" data-widget_type="image.default">
1917. <div class="elementor-widget-container">
1918. <img loading="lazy" decoding="async" width="525" height="322" src="https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-1024x628.png" class="attachment-large size-large wp-image-9182" alt="Make Your Membership Into An Offer They Can’t Refuse​" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-1024x628.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-300x184.png 300w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse-768x471.png 768w, https://sequenceconsulting.com/wp-content/uploads/2025/02/make-your-membership-into-an-offer-they-cant-refuse.png 1240w" sizes="100vw" /> </div>
1919. </div>
1920. <div class="elementor-element elementor-element-b8e5c7a elementor-widget elementor-widget-text-editor" data-id="b8e5c7a" data-element_type="widget" data-widget_type="text-editor.default">
1921. <div class="elementor-widget-container">
1922. <ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Welcome letter</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lanyard and member ID card</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Branded merchandise</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Event calendar </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Association handbook</span></li></ul><p> </p><p><span style="font-weight: 400;">While your events and association guidelines may change over time, providing initial physical copies can prompt greater initial engagement from new members. Be sure these items also include directions for accessing future benefits. For instance, you might add a QR code for your online event calendar to your printed copy. </span></p> </div>
1923. </div>
1924. <div class="elementor-element elementor-element-32b00d8 elementor-widget elementor-widget-heading" data-id="32b00d8" data-element_type="widget" data-widget_type="heading.default">
1925. <div class="elementor-widget-container">
1926. <h2 class="elementor-heading-title elementor-size-default">4. Offer a Grace Period
1927. </h2> </div>
1928. </div>
1929. <div class="elementor-element elementor-element-9675649 elementor-widget elementor-widget-text-editor" data-id="9675649" data-element_type="widget" data-widget_type="text-editor.default">
1930. <div class="elementor-widget-container">
1931. <p><span style="font-weight: 400;">Members will often decide if your association’s benefits are truly worth it when it’s </span><a href="https://sequenceconsulting.com/member-renewal-best-practices/"><span style="font-weight: 400;">time to renew</span></a><span style="font-weight: 400;">. Ensure they have plenty of time to thoroughly weigh your offerings by providing a renewal grace period. Additionally, grace periods provide a few other benefits, such as:</span></p><p> </p><ul><li aria-level="1"><b>Time to clear up renewal issues. </b><span style="font-weight: 400;">By providing grace periods, you allow members to rectify any oversights in renewing their membership while still having access to all the benefits and perks associated with their membership. </span></li></ul><ul><li aria-level="1"><b>Multiple chances to renew. </b><span style="font-weight: 400;">Members often lapse because they simply forget to renew. As </span><a href="https://www.fundraisingletters.org/membership-renewal-letters/" target="_blank" rel="noopener"><span style="font-weight: 400;">Fundraising Letters’ selection of membership renewal letter templates</span></a><span style="font-weight: 400;"> explains, it’s highly possible for busy members to miss your email telling them their renewal period is coming up. With an extended grace period, you have multiple opportunities to check in and ensure members don’t lapse due to poor communication.</span></li></ul><ul><li aria-level="1"><b>Opportunity for last-minute offerings.</b><span style="font-weight: 400;"> Keep an eye on members reaching the end of their grace period, and consider reaching out with special offerings to continue with your association. For example, you might provide them with free membership for the first month of their next year. </span></li></ul><p> </p><p><span style="font-weight: 400;">The length of your grace period depends on your association’s membership model and offerings. Some associations might offer just a couple of weeks, while others might provide multiple months before cutting off benefits.</span></p><p> </p> </div>
1932. </div>
1933. <div class="elementor-element elementor-element-7dcae4f elementor-widget elementor-widget-heading" data-id="7dcae4f" data-element_type="widget" data-widget_type="heading.default">
1934. <div class="elementor-widget-container">
1935. <h2 class="elementor-heading-title elementor-size-default">Conclusion: A Membership Value Proposition They Can't Refuse</h2> </div>
1936. </div>
1937. <div class="elementor-element elementor-element-fdb832a elementor-widget elementor-widget-text-editor" data-id="fdb832a" data-element_type="widget" data-widget_type="text-editor.default">
1938. <div class="elementor-widget-container">
1939. <p><span style="font-weight: 400;">In conclusion, consider the possibility of a </span><a href="https://sequenceconsulting.com/association-strategy/"><span style="font-weight: 400;">membership value proposition</span></a><span style="font-weight: 400;"> that professionals can’t refuse. With the potential to restructure your current model and create an irresistible offer, your association can capture members’ attention and loyalty. Take advantage of this chance to provide a value proposition that stands out and keeps your community engaged.</span></p> </div>
1940. </div>
1941. </div>
1942. </div>
1943. </div>
1944. ]]></content:encoded>
1948. </item>
1949. <item>
1950. <title>4 Tips for Personalizing Member Engagement Opportunities</title>
1951. <link>https://sequenceconsulting.com/personalize-member-engagement-strategies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=personalize-member-engagement-strategies</link>
1953. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
1954. <pubDate>Tue, 14 Jan 2025 17:55:38 +0000</pubDate>
1955. <category><![CDATA[Member Engagement]]></category>
1956. <guid isPermaLink="false">https://sequenceconsulting.com/?p=8972</guid>
1957.  
1958. <description><![CDATA[<a href="https://sequenceconsulting.com/personalize-member-engagement-strategies/" title="4 Tips for Personalizing Member Engagement Opportunities" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="4 Tips for Personalizing Member Engagement Opportunities" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-200x200.jpg 200w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="4 Tips for Personalizing Member Engagement Opportunities" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-200x200.jpg 200w" sizes="100vw" />By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. However, to compete with peer organizations, brands, and other digital distractions, associations must take a personalized approach.   Personalizing the communications, engagement opportunities, and benefits your association offers its &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/personalize-member-engagement-strategies/" class="more-link">Continue reading<span class="screen-reader-text"> "4 Tips for Personalizing Member Engagement Opportunities"</span></a></p>]]></description>
1959. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/personalize-member-engagement-strategies/" title="4 Tips for Personalizing Member Engagement Opportunities" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="4 Tips for Personalizing Member Engagement Opportunities" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-200x200.jpg 200w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="4 Tips for Personalizing Member Engagement Opportunities" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/01/4-tips-for-personalizing-member-engagement-opportunities-200x200.jpg 200w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="8972" class="elementor elementor-8972" data-elementor-post-type="post">
1960. <div class="elementor-element elementor-element-d50855f e-flex e-con-boxed e-con e-parent" data-id="d50855f" data-element_type="container">
1961. <div class="e-con-inner">
1962. <div class="elementor-element elementor-element-d9a1598 elementor-widget elementor-widget-text-editor" data-id="d9a1598" data-element_type="widget" data-widget_type="text-editor.default">
1963. <div class="elementor-widget-container">
1964. <p style="text-align: right;">By: Karin Tracy</p> </div>
1965. </div>
1966. <div class="elementor-element elementor-element-61f8121 elementor-widget elementor-widget-text-editor" data-id="61f8121" data-element_type="widget" data-widget_type="text-editor.default">
1967. <div class="elementor-widget-container">
1968. <p><span style="font-weight: 400;">Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. However, to compete with peer organizations, brands, and other digital distractions, associations must take a personalized approach.</span></p><p> </p><p><span style="font-weight: 400;">Personalizing the communications, engagement opportunities, and benefits your association offers its members can enhance </span><a href="https://sequenceconsulting.com/member-engagement-and-retention/"><span style="font-weight: 400;">engagement and retention</span></a><span style="font-weight: 400;">. Members will feel understood, and their perceived value of your offerings will grow. </span></p><p> </p><p><span style="font-weight: 400;">Providing personalized experiences on a large scale can be challenging. We’ll explore four strategies for doing so, starting with using the right technology.</span></p> </div>
1969. </div>
1970. <div class="elementor-element elementor-element-f5419cc elementor-widget elementor-widget-heading" data-id="f5419cc" data-element_type="widget" data-widget_type="heading.default">
1971. <div class="elementor-widget-container">
1972. <h2 class="elementor-heading-title elementor-size-default">1. Use robust, specialized technology.</h2> </div>
1973. </div>
1974. <div class="elementor-element elementor-element-3e8cfc0 elementor-widget elementor-widget-text-editor" data-id="3e8cfc0" data-element_type="widget" data-widget_type="text-editor.default">
1975. <div class="elementor-widget-container">
1976. <p><span style="font-weight: 400;">Effective personalization starts with good—or clean, accurate, and up-to-date—data. To achieve this at scale, your association needs technology to organize and analyze vast amounts of member data.</span></p><p> </p><p><span style="font-weight: 400;">The following solutions and tools will help you better understand member data and roll out personalized engagement opportunities:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>Association management software (AMS): </b><span style="font-weight: 400;">Your AMS primarily oversees everyday operations, plans events, and deploys communications. Implement an AMS offering predictive analytics and AI-driven insights to identify patterns in member engagement data and execute engagement opportunities.</span></li><li style="font-weight: 400;" aria-level="1"><b>Constituent relationship management (CRM) system: </b><span style="font-weight: 400;">CRMs store and organize data about your members, such as demographics, engagement history, and membership status. Use this data to segment members based on custom criteria and share targeted messaging that appeals to the members in that group. For instance, create a segment of members searching for jobs and share job board updates and invitations to networking events.</span></li><li style="font-weight: 400;" aria-level="1"><b>Automation:</b><span style="font-weight: 400;"> Your AMS or integrated </span><a href="https://fionta.com/insights/marketing-cloud-vs-marketing-cloud-account-engagement/" target="_blank" rel="noopener"><span style="font-weight: 400;">marketing solutions</span></a><span style="font-weight: 400;"> may include automation features, which initiate tasks triggered by a certain action (e.g., a member renews their membership and receives a thank-you email). Use these features to automate repetitive tasks like sharing membership renewal reminders, processing payments, and managing event registrations. Automation ensures communications are consistent and timely, keeping members engaged in your programs.</span></li><li style="font-weight: 400;" aria-level="1"><b>Artificial intelligence (AI): </b><a href="https://sequenceconsulting.com/ai-in-association-management/"><span style="font-weight: 400;">AI has many use cases in association management</span></a><span style="font-weight: 400;">, from personalizing communications to predicting behaviors to drafting content. For instance, associations might use AI to predict which upcoming events a member would be interested in based on historical engagement data. Additionally, AI-powered chatbots are on the rise, providing instant, personalized responses to member queries at any time. </span></li></ul><p> </p><p><span style="font-weight: 400;">If your association chooses to use AI, keep ethical considerations in mind. AI solutions can generate inaccurate, biased, or misleading information, so vetting AI-generated content is crucial. </span></p><p> </p><p><span style="font-weight: 400;">Additionally, it’s best to establish human touchpoints and guardrails in automated processes involving AI. This can prevent misleading information or bias from slipping through the cracks and ensure communications with members don’t feel robotic or canned. In other words, you’ll maintain a human touch.</span></p> </div>
1977. </div>
1978. <div class="elementor-element elementor-element-faaecef elementor-widget elementor-widget-heading" data-id="faaecef" data-element_type="widget" data-widget_type="heading.default">
1979. <div class="elementor-widget-container">
1980. <h2 class="elementor-heading-title elementor-size-default">2. Work with experts. </h2> </div>
1981. </div>
1982. <div class="elementor-element elementor-element-1ffae39 elementor-widget elementor-widget-text-editor" data-id="1ffae39" data-element_type="widget" data-widget_type="text-editor.default">
1983. <div class="elementor-widget-container">
1984. <p><span style="font-weight: 400;">Personalization proves difficult—especially for mid-sized and large associations with multiple chapters—from both technical and strategic perspectives. In this case, your association should </span><a href="https://sequenceconsulting.com/consulting-relationships/"><span style="font-weight: 400;">work with specialized consultants</span></a><span style="font-weight: 400;"> who can help plan your long-term strategies. </span></p><p> </p><p><span style="font-weight: 400;">A consultant provides their experience and expertise to help associations grow. Typically, these experts conduct member research, develop innovative strategies backed by data insights, and help associations effectively communicate their value. They’ll also bring an outside perspective and knowledge of industry best practices that can help you enhance your operations.</span></p><p> </p><p><span style="font-weight: 400;">Because technology plays such an integral role in personalizing communications and experiences, you may also need help from a </span><a href="https://fionta.com/insights/how-to-select-a-salesforce-partner/" target="_blank" rel="noopener"><span style="font-weight: 400;">technology consultant</span></a><span style="font-weight: 400;">. These experts assist with implementation, updates, and routine maintenance. Depending on your needs, they can also provide ongoing support for your tech strategy, helping you customize your software to ensure your association gets the most out of the technology.</span></p> </div>
1985. </div>
1986. <div class="elementor-element elementor-element-c8a432a elementor-widget elementor-widget-heading" data-id="c8a432a" data-element_type="widget" data-widget_type="heading.default">
1987. <div class="elementor-widget-container">
1988. <h2 class="elementor-heading-title elementor-size-default">3. Consider members’ lifecycle stage</h2> </div>
1989. </div>
1990. <div class="elementor-element elementor-element-fce8a3f elementor-widget elementor-widget-text-editor" data-id="fce8a3f" data-element_type="widget" data-widget_type="text-editor.default">
1991. <div class="elementor-widget-container">
1992. <p><span style="font-weight: 400;">As </span><a href="https://fonteva.com/association-member-engagement/" target="_blank" rel="noopener"><span style="font-weight: 400;">Fonteva’s guide to member engagement</span></a><span style="font-weight: 400;"> explains, the typical association member lifecycle comprises five phases: awareness, recruitment, engagement, renewal, and reinstatement. Engagement opportunities should be tailored to the member’s place in this lifecycle, whether they are:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>New members:</b><span style="font-weight: 400;"> These are first-time, newly recruited members. Promote engagement opportunities </span><a href="https://ecardwidget.com/welcome-new-members/" target="_blank" rel="noopener"><span style="font-weight: 400;">to welcome new members</span></a><span style="font-weight: 400;"> and educate them on association offerings, such as a welcome email series or onboarding webinar.</span></li><li style="font-weight: 400;" aria-level="1"><b>Tenured members: </b><span style="font-weight: 400;">These are long-term members who have renewed at least once. Recommend ways to engage more deeply, such as participating in advanced continuing education courses, creating member-generated content, or serving in a leadership role.</span></li><li style="font-weight: 400;" aria-level="1"><b>Members at risk of lapsing:</b><span style="font-weight: 400;"> These members are approaching their renewal date and have shown signs that they may not renew their membership (e.g., not attending meetings or interacting with content for a prolonged period). Engage them by providing a customized value proposition that aligns with their goals and interests, offering additional tailored benefits, or offering discounts.</span></li></ul><p> </p><p><span style="font-weight: 400;">Your association should also track each </span><a href="https://sequenceconsulting.com/member-renewal-best-practices/"><span style="font-weight: 400;">member’s renewal date</span></a><span style="font-weight: 400;"> and launch engaging, relevant communications that remind them of the value your association provides, no matter where they fall in their lifecycle. </span></p><p> </p><p><span style="font-weight: 400;">For example, provide a calendar of upcoming events, educational courses, webinars, or other engagement opportunities they won’t want to miss. Clearly convey the added value they enjoy from being members and promote benefits that directly correspond with member needs and priorities. Clarify which offerings distinguish your association from its competitors and how this benefits members (e.g., you’re able to attract well-known figures in your industry to speak at conferences).</span></p> </div>
1993. </div>
1994. <div class="elementor-element elementor-element-5b7e42c elementor-widget elementor-widget-heading" data-id="5b7e42c" data-element_type="widget" data-widget_type="heading.default">
1995. <div class="elementor-widget-container">
1996. <h2 class="elementor-heading-title elementor-size-default">4. Frequently request feedback.
1997. </h2> </div>
1998. </div>
1999. <div class="elementor-element elementor-element-10ecc5b elementor-widget elementor-widget-text-editor" data-id="10ecc5b" data-element_type="widget" data-widget_type="text-editor.default">
2000. <div class="elementor-widget-container">
2001. <p><span style="font-weight: 400;">Regularly share forms to request feedback on the quality of the engagement opportunities, the recommendations you provide, whether opportunities meet members’ expectations, and how well they align with members’ current needs. Not only will this reveal gaps or areas for improvement, but you can also gain direct insight into members’ interests and priorities.</span></p><p> </p><p><span style="font-weight: 400;">Pose questions like:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How relevant do you find the content and communications you receive from us?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How satisfied are you with the personalized recommendations or offers you’ve received from us?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Do you feel our communications and recommendations are tailored to your needs or preferences? Why or why not?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Which engagement opportunities have you participated in? How would you rate those experiences?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Do you feel the association provides enough personalized interaction to keep you interested and engaged?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What additional communications or initiatives would further enhance your experience?</span></li></ul><p> </p><p><span style="font-weight: 400;">Make sure to include questions related to accessibility. As </span><a href="https://fionta.com/insights/digital-accessibility-for-associations/" target="_blank" rel="noopener"><span style="font-weight: 400;">Fíonta explains</span></a><span style="font-weight: 400;">, digital accessibility must be an integral part of your association’s operations—in other words, you should consider accessibility from the first step of planning any new engagement opportunity. However, there may be unique opportunities to optimize for your members that they highlight via surveys.</span></p><p> </p><p><span style="font-weight: 400;">Start by asking whether the experiences were accessible to each member, if they encountered barriers when accessing content or experiences, and if they were able to access content on various devices.</span></p> </div>
2002. </div>
2003. <div class="elementor-element elementor-element-8c1ce6a elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="8c1ce6a" data-element_type="widget" data-widget_type="divider.default">
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2011. <div class="elementor-element elementor-element-be01f86 elementor-widget elementor-widget-text-editor" data-id="be01f86" data-element_type="widget" data-widget_type="text-editor.default">
2012. <div class="elementor-widget-container">
2013. <p><span style="font-weight: 400;">In an increasingly digital and hyper-personalized world, take advantage of what you know about members to provide the most enriching, valuable, and educational experiences possible. Personalized engagement opportunities keep members interested in the events, programs, and other offerings your association provides, helping them see the inherent value in their membership and boosting retention. </span></p> </div>
2014. </div>
2015. <div class="elementor-element elementor-element-29ae59d elementor-widget elementor-widget-text-editor" data-id="29ae59d" data-element_type="widget" data-widget_type="text-editor.default">
2016. <div class="elementor-widget-container">
2017. <p><a href="memberhttps://sequenceconsulting.com/membership-marketing-strategy/">Learn more about membership marketing that gets results.</a></p> </div>
2018. </div>
2019. </div>
2020. </div>
2021. </div>
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2026. </item>
2027. <item>
2028. <title>Optimizing The Member Experience on Your Association Website</title>
2029. <link>https://sequenceconsulting.com/optimize-member-experience-on-association-website/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=optimize-member-experience-on-association-website</link>
2031. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
2032. <pubDate>Tue, 14 Jan 2025 17:46:04 +0000</pubDate>
2033. <category><![CDATA[Member Engagement]]></category>
2034. <guid isPermaLink="false">https://sequenceconsulting.com/?p=8963</guid>
2035.  
2036. <description><![CDATA[<a href="https://sequenceconsulting.com/optimize-member-experience-on-association-website/" title="Optimizing The Member Experience on Your Association Website" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Optimizing The Member Experience on Your Association Website" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-554x554.jpg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Optimizing The Member Experience on Your Association Website" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-554x554.jpg 554w" sizes="100vw" />By: Sarah Ferguson Imagine Trisha, a recent college graduate, joins your technical engineering association. She’s excited about the perks of membership, such as access to exclusive networking events, a mentorship program, and a job board.    However, once Trisha signs up for her membership, she notices that your association’s website is tricky to use. It’s &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/optimize-member-experience-on-association-website/" class="more-link">Continue reading<span class="screen-reader-text"> "Optimizing The Member Experience on Your Association Website"</span></a></p>]]></description>
2037. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/optimize-member-experience-on-association-website/" title="Optimizing The Member Experience on Your Association Website" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Optimizing The Member Experience on Your Association Website" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-554x554.jpg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Optimizing The Member Experience on Your Association Website" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/01/optimizing-the-member-experience-on-your-association-website-554x554.jpg 554w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="8963" class="elementor elementor-8963" data-elementor-post-type="post">
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2042. <p style="text-align: right;">By: Sarah Ferguson</p> </div>
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2046. <p><span style="font-weight: 400;">Imagine Trisha, a recent college graduate, joins your technical engineering association. She’s excited about the perks of membership, such as access to exclusive networking events, a mentorship program, and a job board. </span></p><p> </p><p><span style="font-weight: 400;">However, once Trisha signs up for her membership, she notices that your association’s website is tricky to use. It’s challenging to find the resources your organization promised to provide, and there is a lot of outdated information to wade through to discover details about upcoming events and opportunities. </span></p><p> </p><p><span style="font-weight: 400;">If you were in Trisha’s shoes, you would likely be unhappy with your decision to join the association and would probably not plan to </span><a href="https://sequenceconsulting.com/member-renewal-best-practices/"><span style="font-weight: 400;">renew your membership</span></a><span style="font-weight: 400;"> in the future—if you didn’t ask for your money back first! </span></p><p> </p><p><span style="font-weight: 400;">This hypothetical scenario illustrates an important truth for all associations operating in the modern age: </span><b>Your website is a critical tool that </b><b><i>must</i></b><b> meet your current and potential members’ expectations in order to keep your community healthy and experience long-term organizational success. </b></p><p> </p><p><span style="font-weight: 400;">Association industry experts anticipate</span> <a href="https://sequenceconsulting.com/association-industry-trends-2024/"><span style="font-weight: 400;">a bright future</span></a><span style="font-weight: 400;"> for associations in the new year—prepare for success now by improving the member experience on </span><a href="https://cornershopcreative.com/blog/best-nonprofit-websites/" target="_blank" rel="noopener"><span style="font-weight: 400;">your organization’s website</span></a><span style="font-weight: 400;">! Explore our top tips below.</span></p> </div>
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2050. <h2 class="elementor-heading-title elementor-size-default">1. Prioritize user-friendly navigation. </h2> </div>
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2054. <p><span style="font-weight: 400;">Begin by taking a critical look at your website’s navigation. It should be easy for website visitors to find the information they’re looking for, engage with your content, and take action. Here are some best practices to apply to ensure a seamless experience: </span></p><p> </p><ul><li aria-level="1"><b>Refine your navigation menu.</b><span style="font-weight: 400;"> Your top-level navigation menu should be simple, focusing on just a few main categories or pages. For most associations, these will be things like About Us, Member Resources, Donate, Events, Blog, and Contact Us. If you wish to feature other pages, you can nest them under these main categories using dropdown menus. Also, consider </span><a href="https://blog.hubspot.com/website/sticky-menu-wordpress" target="_blank" rel="noopener"><span style="font-weight: 400;">making your navigation menu sticky</span></a><span style="font-weight: 400;"> so it will stay visible at the top of the screen as visitors scroll down pages.</span></li></ul><p><b style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);">Add a search function. </b><span style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); font-weight: 400;">Sometimes, visitors will know exactly what information, resource, or tool they’re looking for when they land on your site. Prepare for these situations by incorporating a visible and easy-to-access search bar in your website header. You can further enhance the search experience by offering filter options or an autocomplete function. </span><b></b></p><p><b style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);">Place calls to action in prominent places across the site. </b><span style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); font-weight: 400;">Calls to action are simple, eye-catching phrases that encourage website visitors to do something. Usually, you’ll want to use calls to action on your website to guide visitors to your most important action pages, like your membership registration page or donation page. Write eye-catching phrases like “Become a member now” or “Donate to join the fight today” and ensure your calls to action stand out visually, like on a prominent, colorful button. Use a tool like </span><a style="font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); background-color: #ffffff;" href="https://cornershopcreative.com/blog/google-analytics-for-nonprofits/" target="_blank" rel="noopener"><span style="font-weight: 400;">Google Analytics</span></a><span style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); font-weight: 400;"> to monitor traffic to your action pages and improve your CTA strategy.</span><b></b></p><p><b style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);">Organization on-page information logically. </b><span style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); font-weight: 400;">On the individual web page level, you should also ensure that information is organized logically. Use headings to organize your content, ensuring that different sections and subsections are marked with headers in sequentially descending order. (As a bonus, this is great for </span><a style="font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); background-color: #ffffff;" href="https://moz.com/beginners-guide-to-seo" target="_blank" rel="noopener"><span style="font-weight: 400;">search engine optimization</span></a><span style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); font-weight: 400;">, as it helps search engines like Google understand your content more easily!) </span><b></b></p><p><b>Key Takeaway:</b><span style="font-weight: 400;"> Ensure it’s simple and easy for website visitors to find their way around your website and guide them toward your most important pages.</span><b> </b></p> </div>
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2058. <h2 class="elementor-heading-title elementor-size-default">2. Set up a members portal. </h2> </div>
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2062. <p><span style="font-weight: 400;">To stand out as </span><a href="https://sequenceconsulting.com/first-choice-member-value-proposition/"><span style="font-weight: 400;">a first-choice association</span></a><span style="font-weight: 400;"> in your field or industry, you need to </span><a href="https://nxunite.com/membership-benefits/" target="_blank" rel="noopener"><span style="font-weight: 400;">offer first-rate membership benefits</span></a><span style="font-weight: 400;">—access to industry resources, discounts, community, and more. While the specifics of your membership program will depend on your organization and what you know about your members’ needs, you can set the tone for a great membership experience by offering a members portal on your website. </span></p><p> </p><p><span style="font-weight: 400;">Membership portals provide members with a central hub of resources, information, and opportunities, as well as tools for managing membership. </span></p><p> </p><p><span style="font-weight: 400;">Follow these steps to implement a members portal on your site: </span></p><p><br /><b></b></p><ul><li aria-level="1"><b>Choose a reliable membership management platform. </b><span style="font-weight: 400;">A membership management platform integrates with your website and allows you to offer a members portal. When shopping for a membership platform, look for features like messaging, community forums, event registration and ticketing, the ability to create and share exclusive content, and volunteer management. </span></li></ul><p><b></b><br /><b></b></p><ul><li aria-level="1"><b>Customize your platform. </b><span style="font-weight: 400;">After you’ve implemented your chosen tool, customize it to match your organization’s brand. This will help members perceive your platform as reliable, trustworthy, and connected to your specific association. Once your members portal is up and running, members should be able to further customize their experience by configuring their dashboard to their liking or modifying notification preferences. </span></li></ul><p><b></b><br /><b></b></p><ul><li aria-level="1"><b>Design a user-friendly interface. </b><span style="font-weight: 400;">Your members portal should feature a well-organized dashboard and (like your website) be easy to navigate. Also, ensure the portal is mobile-optimized so members can easily access it from smartphones or tablets. </span></li></ul><p><b></b><br /><b></b></p><ul><li aria-level="1"><b>Implement security measures. </b><span style="font-weight: 400;">Keep your portal secure to maintain trust with your members. Add a CAPTCHA or email verification step to the membership registration process to prevent bot registrations. When members are prompted to make a password, require complex passwords that have a mixture of letters, numbers, and special characters. You can also offer two-factor authentication to further secure login and password information. </span></li></ul><p><b></b><br /><b></b></p><ul><li aria-level="1"><b>Set up community and communication features. </b><span style="font-weight: 400;">One of the best parts of joining an association is becoming part of a community. Ensure that members can message each other, participate in forums, and access member directories to expand their networks. </span></li></ul><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>Offer customer support.</b><span style="font-weight: 400;"> Members should have the support they need if they encounter issues using your members portal. Provide a help desk, knowledge base, or live chat to help troubleshoot technical issues and answer membership-related questions. Also provide your team’s contact information should issues or questions require more than these resources can provide.   </span></li></ul><p> </p><p><b>Key Takeaway:</b><span style="font-weight: 400;"> A members portal can be the central online hub of your members’ experience with your organization. Brand the portal to your organization and cater the features to your members’ core needs. </span></p> </div>
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2066. <h2 class="elementor-heading-title elementor-size-default">3. Provide useful resources and important information.</h2> </div>
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2070. <p><span style="font-weight: 400;">Knowledge is power, and one of the biggest benefits of being an association member is having access to useful resources and important information that can help you take your career to the next level, take action for a cause you love, and more. </span></p><p><span style="font-weight: 400;">Note that you’ll want to keep some resources public and others exclusive to members only. You may also find it useful to share some resources or parts of resources with all website visitors to “tease” what your organization has to offer and encourage more people to sign up for a membership. </span></p><p><span style="font-weight: 400;">Here are some resources or types of information you may want to consider including on your website: </span></p><ul><li aria-level="1"><b>Searchable member directory. </b><span style="font-weight: 400;">Directories allow members to get to know other people in your association and connect with them. Ensure you revisit your directory regularly to ensure that all entries stay current. </span></li></ul><ul><li aria-level="1"><b>Educational materials. </b><span style="font-weight: 400;">You likely have eBooks, whitepapers, case studies, research reports, and industry insights that association members will find useful. Store these in a resource library and ensure they’re in easy-to-access formats, like downloadable PDFs. </span></li></ul><ul><li aria-level="1"><b>Webinars and other recorded content. </b><span style="font-weight: 400;">Webinars, conference sessions, and workshops are also effective ways for your association members to learn. Consider providing access to past event recordings.</span></li></ul><ul><li aria-level="1"><b>Events calendar. </b><span style="font-weight: 400;">Offer an up-to-date events calendar that shows events, socials, conferences, webinars, and volunteer opportunities. Provide an easy-to-use registration tool so interested individuals can quickly sign up and secure their spot. </span></li></ul><ul><li aria-level="1"><b>Details on certification and training programs offered. </b><span style="font-weight: 400;">If your association offers professional development opportunities, provide information on time, location, cost, and eligibility. </span></li></ul><ul><li aria-level="1"><b>Job board. </b><span style="font-weight: 400;">Job boards or career centers where you feature open positions in your industry or field can be extremely helpful to job seekers in your community. Allow trustworthy organizations to share job openings, but ensure your team vets them before posting them to your community. </span></li></ul><ul><li aria-level="1"><b>Membership information. </b><span style="font-weight: 400;">Provide comprehensive information on </span><a href="https://sequenceconsulting.com/upgrade-association-membership-model/"><span style="font-weight: 400;">your membership program</span></a><span style="font-weight: 400;"> and the different tiers and benefits you offer. This will empower members (and non-members) to make educated decisions about joining your organization and at what level.</span></li></ul><ul><li aria-level="1"><b>Petition and letter templates. </b><span style="font-weight: 400;">If your association does any advocacy work, you’ll want to set members up to help you take action. Provide pre-written letters, access to petitions, and social media post templates. </span></li></ul><ul><li aria-level="1"><b>Fundraising tools. </b><span style="font-weight: 400;">According to </span><a href="https://cornershopcreative.com/blog/digital-fundraising/" target="_blank" rel="noopener"><span style="font-weight: 400;">Cornershop Creative’s digital fundraising guide</span></a><span style="font-weight: 400;">, peer-to-peer (P2P) fundraisers and crowdfunding campaigns can effectively raise money for your organization. Equip members with customizable fundraising pages for P2P efforts or links to crowdfunding sites. </span></li></ul><ul><li aria-level="1"><a href="https://doublethedonation.com/nonprofit-annual-report/" target="_blank" rel="noopener"><b>Annual reports</b></a><b> and impact information. </b><span style="font-weight: 400;">Keep your website visitors in the loop about how things are going for your organization. Provide access to your most recent annual reports, financial statements, and impact information to promote transparency and honesty with everyone who interacts with your association. </span></li></ul><ul><li style="font-weight: 400;" aria-level="1"><b>Blog posts. </b><span style="font-weight: 400;">Share organizational updates, special announcements, and educational information on your blog. Regularly posting on your blog can help signal to all website visitors that your site is active and up to date.  </span></li></ul><p><b>Key Takeaway: </b><span style="font-weight: 400;">Whatever resources and information you choose to share on your website, make sure to take the time to decide what will be available to everyone and what will only be available to members. </span></p><p> </p> </div>
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2081. <div class="elementor-widget-container">
2082. <p><span style="font-weight: 400;">Your association’s website is a powerful tool for promoting your organization, connecting members, and encouraging action. Follow the tips above to ensure an excellent member experience on your site. As you do, you’ll retain more members and pave the way for a long and successful future as an association!</span></p> </div>
2083. </div>
2084. </div>
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2093. <title>How to Refine Your Association’s Long-Term Strategy</title>
2094. <link>https://sequenceconsulting.com/association-long-term-strategy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-long-term-strategy</link>
2096. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
2097. <pubDate>Tue, 26 Nov 2024 19:00:37 +0000</pubDate>
2098. <category><![CDATA[Association Strategy]]></category>
2099. <guid isPermaLink="false">https://sequenceconsulting.com/?p=8286</guid>
2100.  
2101. <description><![CDATA[<a href="https://sequenceconsulting.com/association-long-term-strategy/" title="How to Refine Your Association’s Long-Term Strategy" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="How to Refine Your Association’s Long-Term Strategy" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-200x200.jpg 200w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="How to Refine Your Association’s Long-Term Strategy" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-200x200.jpg 200w" sizes="100vw" />Craft your association’s future with a strategic plan that drives growth, member engagement, and lasting impact. Discover key steps and expert insights.]]></description>
2102. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-long-term-strategy/" title="How to Refine Your Association’s Long-Term Strategy" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="How to Refine Your Association’s Long-Term Strategy" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-200x200.jpg 200w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="How to Refine Your Association’s Long-Term Strategy" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/11/how-to-refine-your-associations-long-term-strategy-200x200.jpg 200w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="8286" class="elementor elementor-8286" data-elementor-post-type="post">
2103. <div class="elementor-element elementor-element-95127bf e-flex e-con-boxed e-con e-parent" data-id="95127bf" data-element_type="container">
2104. <div class="e-con-inner">
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2106. <div class="elementor-widget-container">
2107. <p style="text-align: right;">Written by: <a href="https://docs.google.com/document/d/11AYW0Nh_ZsqzRdpD1fSXaaBUbCZc5NVBC-w9JmkQFaM/edit?tab=t.0" target="_blank" rel="noopener">Erin Lemons</a></p> </div>
2108. </div>
2109. <div class="elementor-element elementor-element-28a7f6c elementor-widget elementor-widget-text-editor" data-id="28a7f6c" data-element_type="widget" data-widget_type="text-editor.default">
2110. <div class="elementor-widget-container">
2111. <p>Do you have a five- or ten-year plan for your career? What about milestones you want to achieve in your personal life? If so, these plans likely influence your decisions and help you make consistent progress toward your goals.</p>
2112. <p>Your association is no different.<b> To innovate, grow, and offer more <a href="https://sequenceconsulting.com/member-value-proposition/">value to your members</a>, you <i>must </i>make a comprehensive plan for the future.</b></p>
2113. <p>We’ll cover the core elements of a successful long-term strategy and walk through top tips to boost your <a href="https://fonteva.com/association-member-engagement/" target="_blank" rel="noopener">association’s member engagement</a>, keep you motivated, and empower you to achieve your goals.</p> </div>
2114. </div>
2115. <div class="elementor-element elementor-element-280f9dc elementor-widget elementor-widget-heading" data-id="280f9dc" data-element_type="widget" data-widget_type="heading.default">
2116. <div class="elementor-widget-container">
2117. <h6 class="elementor-heading-title elementor-size-default">Write It Down</h6> </div>
2118. </div>
2119. <div class="elementor-element elementor-element-aa185eb elementor-widget elementor-widget-text-editor" data-id="aa185eb" data-element_type="widget" data-widget_type="text-editor.default">
2120. <div class="elementor-widget-container">
2121. <p>Writing out your association’s goals and plans for the future is key. While they don’t have to be set in stone, a written record serves as a fixed reference point you can look back at. Plus, it will get your staff members on the same page to coordinate your efforts.</p><p>In this written plan, make sure to document your:</p><p>● Mission and vision statements, which explain the purpose of your association, your broad goals, and vision for the future of your organization and its members. This is a good time to revisit or refine these elements if needed.<br />● Detailed growth and retention plans that lay out specific, measurable goals for acquisition, <a href="https://sequenceconsulting.com/member-renewal-best-practices/">renewal</a>, and retention rates. For example, perhaps you want to grow your membership by 50% in the next two years and maintain retention at 75% or more.<br />● Revenue and income diversification goals that detail specific profit margin targets, projected or desired growth, and income streams you must support or add. Maybe you want to start selling branded merchandise within the next year and sell a combined total of 200 shirts, coffee mugs, and notebooks.<br />● Existing or expected technology integrations that improve staff efficiency, member experiences, etc.<br />● New or ongoing initiatives, including current or future commitments to diversity, equity, and inclusion (DEI), sustainability pledges, and partnerships with nonprofits.</p><p>Identifying and tracking success metrics is crucial—this is how you’ll measure whether you achieve your goals. For this reason, <a href="https://protechassociates.com/association-answers/association-management-software/" target="_blank" rel="noopener">Protech’s guide to association management technology</a> recommends choosing software that centralizes and secures all important member information and touchpoints on one platform. This makes it simple to organize, analyze, and report data.<br />Seek out an expert.</p> </div>
2122. </div>
2123. <div class="elementor-element elementor-element-5ce7b04 elementor-widget elementor-widget-heading" data-id="5ce7b04" data-element_type="widget" data-widget_type="heading.default">
2124. <div class="elementor-widget-container">
2125. <h6 class="elementor-heading-title elementor-size-default">Seek Out An Expert</h6> </div>
2126. </div>
2127. <div class="elementor-element elementor-element-88a02ac elementor-widget elementor-widget-text-editor" data-id="88a02ac" data-element_type="widget" data-widget_type="text-editor.default">
2128. <div class="elementor-widget-container">
2129. <p><span style="font-weight: 400;">As you create or refresh your long-term strategy, consider working with a consultant like <a href="http://sequenceconsulting.com">Sequence Consulting</a>, who specializes in this area. While consultants may be necessary for enterprise-level associations or those with very complex needs, any organization can benefit from this form of support. </span></p><p><span style="font-weight: 400;">A </span><a href="https://sequenceconsulting.com/successful-consulting-relationships/"><span style="font-weight: 400;">relationship with a consultant</span></a><span style="font-weight: 400;"> will improve outcomes for your association by:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Lending extensive expertise and experience: </b><span style="font-weight: 400;">Most consultants have worked with associations of various sizes and industries and experienced many of the common challenges associations face. This depth of experience gives them the ability to strategize and address problems in ways your internal team may not be able to.</span></li><li style="font-weight: 400;" aria-level="1"><b>Offering new perspectives: </b><span style="font-weight: 400;">Because your team works for the association daily, you don’t have a truly objective perspective of the organization. Consultants bring an outside vantage point to your association, identifying challenges and opportunities your team might miss otherwise.</span></li><li style="font-weight: 400;" aria-level="1"><b>Providing additional time and resources: </b><span style="font-weight: 400;">Your staff might not have time to dedicate to long-term goals and planning. Consultants can provide the focused work and expertise needed to strengthen your strategy. With this approach, you don’t have to ask for more from a staff member who is already stretched thin.</span></li><li style="font-weight: 400;" aria-level="1"><b>Keeping strategies up-to-date: </b><span style="font-weight: 400;">Part of a consultant’s job is staying educated on the latest trends and developments in your industry </span><i><span style="font-weight: 400;">and</span></i><span style="font-weight: 400;"> association management in general. They’ll be able to share these kinds of insights to help your operations align with best practices, keeping your association modern and relevant.</span></li></ul><p><span style="font-weight: 400;">Consultants can leverage what they know about your association and its goals to help you form a clear, sustainable, long-term vision, all without adding more responsibilities to your staff members’ plates.</span></p> </div>
2130. </div>
2131. <div class="elementor-element elementor-element-454c944 elementor-widget elementor-widget-heading" data-id="454c944" data-element_type="widget" data-widget_type="heading.default">
2132. <div class="elementor-widget-container">
2133. <h6 class="elementor-heading-title elementor-size-default">Reevaluate Your Technology</h6> </div>
2134. </div>
2135. </div>
2136. </div>
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2140. <div class="elementor-widget-container">
2141. <p>Using technology that is outdated or that your association has outgrown could be holding your association back.</p><p>As you plan for the future, review your <a href="https://protechassociates.com/association-answers/ams-vs-crm/" target="_blank" rel="noopener">association management software (AMS)</a> to ensure it is:</p><p>CRM-based, meaning that it is built on a robust, secure CRM that will collect and organize all relevant association data.<br />Compatible with other tools, such as third-party apps or software solutions your association already uses—incompatibility results in siloed, fragmented data.<br />Comprehensive, offering all of the features and capabilities your association needs to manage its daily operations.<br />Scalable, ensuring it doesn’t have restrictive caps on the number of members or staff accounts you can have.</p><p>Review any other tools your association uses, including learning management systems (LMS), event management tools, marketing technology, content management systems (CMS), and reporting tools. Eliminate any tools or subscriptions you aren’t using to save money.</p><p>This is also a great time to remedy <a href="https://www.gartner.com/en/infrastructure-and-it-operations-leaders/topics/technical-debt" target="_blank" rel="noopener">technical debt</a>. Technical debt occurs when organizations take shortcuts or use workarounds to adapt or customize technology on a faster timeline. While these solutions may be functional, they often cause issues with software performance and scalability. Identify technical debt and plan for or apply stable, long-term solutions when possible.</p> </div>
2142. </div>
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2145. <h6 class="elementor-heading-title elementor-size-default">Make Room for Innovation</h6> </div>
2146. </div>
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2149. <p>The future <em>will </em>hold scenarios, innovation, and new ideas you can’t predict now. For example, who would have thought just 10 years ago that <a href="https://sequenceconsulting.com/ai-in-association-management/">artificial </a><a href="https://sequenceconsulting.com/ai-in-association-management/">intelligence </a><a href="https://sequenceconsulting.com/ai-in-association-management/">(AI)</a> would be as advanced as it is today? To prepare for the unexpected, leave room for innovation—and possible setbacks—in your plan. In other words, ensure your long-term plan is flexible and adaptable rather than rigid.</p><p>One way to do this is by adapting an agile framework, a methodology used in software development to promote continuous development and iterative planning. You might incorporate shorter, cyclical planning cycles, regular strategy reviews, and frequent adaptations to your plan based on feedback and outcomes. For example, create a lean plan for using AI, implement the tools, gather feedback, and adapt your usage guidelines.</p> </div>
2150. </div>
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2152. <div class="elementor-widget-container">
2153. <h6 class="elementor-heading-title elementor-size-default">Prioritize the Ethical Use of AI</h6> </div>
2154. </div>
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2156. <div class="elementor-widget-container">
2157. <p>Generative AI is booming across many industries, including for-profit businesses, nonprofits, and both trade and professional associations. When using these powerful tools, keep ethics in mind to protect your organization and your members.</p><p> </p><p><a href="https://www.bwf.com/responsible-ai/" target="_blank" rel="noopener">BWF’s </a><a href="https://www.bwf.com/responsible-ai/" target="_blank" rel="noopener">guide </a><a href="https://www.bwf.com/responsible-ai/" target="_blank" rel="noopener">to responsible AI</a> recommends including these key guidelines in your ethical AI strategy:</p><p> </p><ul><li>Maintain data privacy and security.</li><li>Promote fairness and combat bias.</li><li>Obtain members’ consent for AI fundraising and other activities.</li><li>Provide transparency and clear explanations for your AI use.</li><li>Mitigate negative impacts on donor relationships.</li><li>Maintain human oversight.</li><li>Define clear accountability structures.</li><li>Train employees.</li><li>Conduct an AI readiness assessment with a consultant.</li></ul><p> </p><p>Applying these guidelines will help you keep member data and proprietary information secure, protect your reputation, and enhance trust in your organization during this evolving era of technology.</p><p>It’s easy to get bogged down by everyday tasks or small bumps in the road and lose sight of your long-term goals. However, a detailed plan will be a reliable roadmap for your association’s journey forward, keeping your focus fixed on larger goals that require more time and resources to complete. Using this roadmap, you’ll become a more prepared, innovative, and accomplished organization that is well-equipped to meet its members’ needs.</p> </div>
2158. </div>
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2160. <div class="elementor-widget-container">
2161. <p><a href="https://sequenceconsulting.com/association-growth-experts-sequence-consulting/">Learn more about strategic planning for transformational results.</a></p> </div>
2162. </div>
2163. </div>
2164. </div>
2165. </div>
2166. ]]></content:encoded>
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2171. <item>
2172. <title>Associations Make It All Work &#8212; You Just Didn&#8217;t Know It</title>
2173. <link>https://sequenceconsulting.com/associations-impact/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=associations-impact</link>
2175. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
2176. <pubDate>Fri, 27 Sep 2024 20:48:29 +0000</pubDate>
2177. <category><![CDATA[Association Insights]]></category>
2178. <guid isPermaLink="false">https://sequenceconsulting.com/?p=7076</guid>
2179.  
2180. <description><![CDATA[<a href="https://sequenceconsulting.com/associations-impact/" title="Associations Make It All Work &#8212; You Just Didn&#8217;t Know It" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Associations impact" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-300x300.jpg 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-1024x1024.jpg 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-768x768.jpg 768w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-1536x1536.jpg 1536w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-554x554.jpg 554w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact.jpg 2048w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Associations impact" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-300x300.jpg 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-1024x1024.jpg 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-768x768.jpg 768w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-1536x1536.jpg 1536w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-554x554.jpg 554w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact.jpg 2048w" sizes="100vw" />Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.]]></description>
2181. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/associations-impact/" title="Associations Make It All Work &#8212; You Just Didn&#8217;t Know It" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Associations impact" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-300x300.jpg 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-1024x1024.jpg 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-768x768.jpg 768w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-1536x1536.jpg 1536w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-554x554.jpg 554w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact.jpg 2048w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Associations impact" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-300x300.jpg 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-1024x1024.jpg 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-768x768.jpg 768w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-1536x1536.jpg 1536w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-554x554.jpg 554w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact.jpg 2048w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="7076" class="elementor elementor-7076" data-elementor-post-type="post">
2182. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
2183. <div class="elementor-container elementor-column-gap-default">
2184. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
2185. <div class="elementor-widget-wrap elementor-element-populated">
2186. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
2187. <div class="elementor-widget-container">
2188. <h2 class="elementor-heading-title elementor-size-default">The Big Secret: Why Associations Matter</h2> </div>
2189. </div>
2190. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
2191. <div class="elementor-container elementor-column-gap-default">
2192. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
2193. <div class="elementor-widget-wrap elementor-element-populated">
2194. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
2195. <div class="elementor-widget-container">
2196. <p>For more than twenty-three years, Sequence Consulting has dedicated itself to helping associations because, simply put, associations impact makes modern life possible. You might wonder why we focus exclusively on these organizations. Here’s the secret: by helping associations thrive, we’re making the world a better place.</p><p>Associations are the invisible engines powering nearly every aspect of society—from the technologies we use daily to the professionals safeguarding our health, wealth, and safety. Yet, their impact remains one of the world’s best-kept secrets.</p> </div>
2197. </div>
2198. </div>
2199. </div>
2200. </div>
2201. </section>
2202. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
2203. <div class="elementor-widget-container">
2204. <h2 class="elementor-heading-title elementor-size-default">What is an Association? More Than You Think</h2> </div>
2205. </div>
2206. <div class="elementor-element elementor-element-e800267 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="e800267" data-element_type="widget" data-widget_type="text-editor.default">
2207. <div class="elementor-widget-container">
2208. <p>So, what exactly is an association? At its core, it’s a nonprofit where thousands—or even hundreds of thousands—of people unite around a common cause. Whether they’re fighting diseases, advancing industries, or supporting professions, associations exist to drive progress and serve the public good. In the US alone, there are over 40,000 associations, touching every imaginable sector.</p><p>From pharmacists and realtors to horse owners and software engineers, associations shape the spaces they serve. Without them, industries would lack the collaboration and standards that make innovation possible. And yes, while some associations may seem niche—like those for pet sitters or gravestone studies—each plays a crucial role in elevating the areas they represent.</p><p>Our association clients serve millions of members around the world and touch the lives of nearly every person on the planet. Like oxygen, you may never notice, but you would if they were gone.</p> </div>
2209. </div>
2210. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
2211. <div class="elementor-widget-container">
2212. <blockquote class="elementor-blockquote">
2213. <p class="elementor-blockquote__content">
2214. Our association clients serve millions of members and touch the lives of nearly every person on the planet. Like oxygen, you may never notice them, but you would if they were gone. </p>
2215. </blockquote>
2216. </div>
2217. </div>
2218. <div class="elementor-element elementor-element-b233843 elementor-widget elementor-widget-heading" data-id="b233843" data-element_type="widget" data-widget_type="heading.default">
2219. <div class="elementor-widget-container">
2220. <h2 class="elementor-heading-title elementor-size-default">Associations Impact: The Unsung Heroes of Everyday Life</h2> </div>
2221. </div>
2222. <div class="elementor-element elementor-element-0f7d539 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="0f7d539" data-element_type="widget" data-widget_type="text-editor.default">
2223. <div class="elementor-widget-container">
2224. <p>Think about the device you’re holding right now. The network it’s connected to, the electricity powering it, and the software running on it all exist thanks to standards set by volunteers in associations. These organizations ensure that technology works seamlessly and that cars, planes, and even household appliances are safe.</p><p>The ethical guidelines followed by your doctor, lawyer, or accountant? Published by associations. The certifications that keep your mechanic, realtor, or therapist up to date? Administered by associations. Nearly all the continuing education that sharpens professionals’ skills? Also driven by associations. Without these organizations, professions—and the standards they rely on—wouldn’t exist.</p><p>Associations don’t just touch the workplace; they bring scientific and academic breakthroughs to life. They publish research, share knowledge, and foster innovation. The American Chemical Society, for example, maintains SciFinder, a database of every known molecule, supporting the entire field of modern chemistry. Essential resources like that exist in medicine, psychology, and many other fields, all supported by nonprofit membership organizations. Associations impact is everywhere, often quietly unnoticed.</p> </div>
2225. </div>
2226. <div class="elementor-element elementor-element-a836a8e elementor-widget elementor-widget-heading" data-id="a836a8e" data-element_type="widget" data-widget_type="heading.default">
2227. <div class="elementor-widget-container">
2228. <h2 class="elementor-heading-title elementor-size-default">Bringing People Together: The Power of Associations</h2> </div>
2229. </div>
2230. <div class="elementor-element elementor-element-c8568c4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="c8568c4" data-element_type="widget" data-widget_type="text-editor.default">
2231. <div class="elementor-widget-container">
2232. <p>Associations aren’t just about standards and education—they’re about people. Every year, more than 50 million individuals come together at association conventions and events. These gatherings fuel the exchange of ideas, create business opportunities, and ignite innovation across every sector.</p><p>Beyond events, associations fund research, drive community service programs, and lobby governments for policies that benefit the public. Whether advancing scientific discovery or improving policies that impact everyday life, associations work behind the scenes to push society forward.</p> </div>
2233. </div>
2234. <div class="elementor-element elementor-element-313ae68 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="313ae68" data-element_type="widget" data-widget_type="blockquote.default">
2235. <div class="elementor-widget-container">
2236. <blockquote class="elementor-blockquote">
2237. <p class="elementor-blockquote__content">
2238. Whether advancing scientific discovery or improving policies that impact everyday life, associations work behind the scenes to push society forward. </p>
2239. </blockquote>
2240. </div>
2241. </div>
2242. <div class="elementor-element elementor-element-9b8e99e elementor-widget elementor-widget-heading" data-id="9b8e99e" data-element_type="widget" data-widget_type="heading.default">
2243. <div class="elementor-widget-container">
2244. <h2 class="elementor-heading-title elementor-size-default">When We Realized Associations Change Everything</h2> </div>
2245. </div>
2246. <div class="elementor-element elementor-element-04c4abc elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="04c4abc" data-element_type="widget" data-widget_type="text-editor.default">
2247. <div class="elementor-widget-container">
2248. <p>Our first client was AARP, the largest association in the US represents millions of older Americans, advocating for their rights, providing critical resources, and helping them stay active and informed.</p>
2249. <p>When we worked with AARP, we helped them rethink how to engage their diverse member base more effectively. From understanding the unique needs of aging populations to modernizing their member benefits, we saw firsthand how AARP’s mission to improve the lives of older adults creates real, positive change in society.</p>
2250. <p>Watching AARP invest deeply in services to provide even more value to millions of people showed us the transformative power associations can have. They’re not just helping individuals—they’re helping entire generations.</p>
2251. <p>That’s why we love what we do. Every day, we support associations as they tackle society’s biggest challenges. By helping them grow their membership and amplify their associations impact, we know our work is improving industries, communities, and people’s lives.</p> </div>
2252. </div>
2253. <div class="elementor-element elementor-element-73c3f8c elementor-widget elementor-widget-heading" data-id="73c3f8c" data-element_type="widget" data-widget_type="heading.default">
2254. <div class="elementor-widget-container">
2255. <h2 class="elementor-heading-title elementor-size-default">To Associate Is Human: It’s In Our DNA</h2> </div>
2256. </div>
2257. <div class="elementor-element elementor-element-54968c6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="54968c6" data-element_type="widget" data-widget_type="text-editor.default">
2258. <div class="elementor-widget-container">
2259. <p class="MsoNormal">To associate is human—it’s in our nature to collaborate, share, and work toward something bigger than ourselves. In the US, this legacy goes back to 1766, when the Medical Society of New Jersey was founded to improve healthcare—a mission it continues today.</p><p class="MsoNormal">At their best, associations represent who we aspire to be—working together selflessly to solve problems, push progress, and make the world better. According to ASAE’s 2023 Impact Study, associations contributed over $100 billion to the US economy, employing more than a million people and supporting countless industries, from healthcare and education to technology and public service.  </p><p class="MsoNormal">This commitment to service and innovation makes associations a vital, though often overlooked, part of modern life.</p> </div>
2260. </div>
2261. <div class="elementor-element elementor-element-0bc0676 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="0bc0676" data-element_type="widget" data-widget_type="blockquote.default">
2262. <div class="elementor-widget-container">
2263. <blockquote class="elementor-blockquote">
2264. <p class="elementor-blockquote__content">
2265. At their best, associations represent who we aspire to be—working together selflessly to solve problems, push progress, and make the world better. </p>
2266. </blockquote>
2267. </div>
2268. </div>
2269. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
2270. <div class="elementor-container elementor-column-gap-default">
2271. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-408bca2" data-id="408bca2" data-element_type="column">
2272. <div class="elementor-widget-wrap elementor-element-populated">
2273. <div class="elementor-element elementor-element-4a1bc48 elementor-widget elementor-widget-heading" data-id="4a1bc48" data-element_type="widget" data-widget_type="heading.default">
2274. <div class="elementor-widget-container">
2275. <h2 class="elementor-heading-title elementor-size-default">Associations Lead the Way: Your Work Makes the World Go Round</h2> </div>
2276. </div>
2277. <div class="elementor-element elementor-element-856127c elementor-widget elementor-widget-text-editor" data-id="856127c" data-element_type="widget" data-widget_type="text-editor.default">
2278. <div class="elementor-widget-container">
2279. <p class="article-editor-content__paragraph">In the end, as an association professional, you’re not just managing operations—you’re driving real impact. You’re the catalyst behind the standards, innovations, and connections that power entire industries. Whether you’re elevating member value, advocating for change, or fostering collaboration, your work is at the core of what makes progress possible.</p><p class="article-editor-content__paragraph">Don’t forget: your efforts are crucial. <span style="color: var( --e-global-color-primary );">Keep raising the bar. Associations like yours don’t just support the world—they make the world go round.</span></p> </div>
2280. </div>
2281. </div>
2282. </div>
2283. </div>
2284. </section>
2285. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
2286. <div class="elementor-widget-container">
2287. <p>For more on Associations Impact, please <a href="https://sequenceconsulting.com/association-leadership-beat-corporations/">Forget Unicorns, Think Platypi: Why Associations Are Better Than Corporations </a>  and <a href="https://www.asaecenter.org/resources/articles/an_plus/2024/07-july/the-seven-habits-of-highly-effective-association-leaders" target="_blank" rel="noopener">The Seven Habits of Highly Effective Association Leaders</a>.</p> </div>
2288. </div>
2289. </div>
2290. </div>
2291. </div>
2292. </section>
2293. </div>
2294. ]]></content:encoded>
2298. </item>
2299. <item>
2300. <title>Build a Successful Consulting Partnership: Strategies for Client Success</title>
2301. <link>https://sequenceconsulting.com/consulting-relationships/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=consulting-relationships</link>
2303. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
2304. <pubDate>Fri, 06 Sep 2024 20:05:12 +0000</pubDate>
2305. <category><![CDATA[Association Insights]]></category>
2306. <guid isPermaLink="false">https://sequenceconsulting.com/?p=6845</guid>
2307.  
2308. <description><![CDATA[<a href="https://sequenceconsulting.com/consulting-relationships/" title="Build a Successful Consulting Partnership: Strategies for Client Success" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="successful consulting relationship" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-554x554.jpg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="successful consulting relationship" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-554x554.jpg 554w" sizes="100vw" />Discover how to foster a successful consulting relationship with Sequence Consulting's expert tips on trust, collaboration, and effective communication.]]></description>
2309. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/consulting-relationships/" title="Build a Successful Consulting Partnership: Strategies for Client Success" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="successful consulting relationship" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-554x554.jpg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="successful consulting relationship" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-554x554.jpg 554w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="6845" class="elementor elementor-6845" data-elementor-post-type="post">
2310. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
2311. <div class="elementor-container elementor-column-gap-default">
2312. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
2313. <div class="elementor-widget-wrap elementor-element-populated">
2314. <div class="elementor-element elementor-element-bc408ca elementor-widget elementor-widget-text-editor" data-id="bc408ca" data-element_type="widget" data-widget_type="text-editor.default">
2315. <div class="elementor-widget-container">
2316. <p>We&#8217;ve all heard the saying, &#8220;Clients get the consulting they deserve.&#8221; At Sequence Consulting, we&#8217;ve seen firsthand how successful consulting relationships are built through trust, collaboration, and clear communication. In our 23 years of consulting, great clients inspire our best work by embodying these qualities. Let’s explore how you can create a successful consulting relationship to get the best results from your consultant.</p> </div>
2317. </div>
2318. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
2319. <div class="elementor-widget-container">
2320. <h2 class="elementor-heading-title elementor-size-default">A Client Success Story: How to Foster a Successful Consulting Relationship</h2> </div>
2321. </div>
2322. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
2323. <div class="elementor-container elementor-column-gap-default">
2324. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
2325. <div class="elementor-widget-wrap elementor-element-populated">
2326. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
2327. <div class="elementor-widget-container">
2328. <p>A prominent industry association was facing declining membership and a loss of relevance in their field. Their CEO, recognizing the need for change, partnered with Sequence Consulting. What set this leader apart as a great client was their embodiment of the qualities that drive successful consulting relationships. They were open about the association&#8217;s challenges, sharing internal data and candidly discussing pain points. They fostered a collaborative environment, treating the consultants as true partners rather than just service providers.<br />This CEO also demonstrated that they had high expectations while remaining flexible and open to creative solutions. Their optimism and belief in the potential for change were contagious, inspiring the team to work towards a powerful shared vision. This leader&#8217;s active participation and embodiment of these qualities were instrumental in allowing us to do our best work and deliver the full potential of our engagement, resulting in a revitalized association and a model for a successful consulting relationships.</p> </div>
2329. </div>
2330. </div>
2331. </div>
2332. </div>
2333. </section>
2334. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
2335. <div class="elementor-widget-container">
2336. <blockquote class="elementor-blockquote">
2337. <p class="elementor-blockquote__content">
2338. Exceptional consulting isn't just about the consultant's expertise. It's about the partnership that happens when both sides are committed to excellent outcomes. </p>
2339. </blockquote>
2340. </div>
2341. </div>
2342. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
2343. <div class="elementor-widget-container">
2344. <h2 class="elementor-heading-title elementor-size-default">10 Steps to Build a Successful Consulting Relationship
2345. </h2> </div>
2346. </div>
2347. <div class="elementor-element elementor-element-2507710 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="2507710" data-element_type="widget" data-widget_type="icon-list.default">
2348. <div class="elementor-widget-container">
2349. <ul class="elementor-icon-list-items">
2350. <li class="elementor-icon-list-item">
2351. <span class="elementor-icon-list-icon">
2352. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
2353. <span class="elementor-icon-list-text"><b>Be Open:</b> Transparency is the foundation of any successful consulting relationship. Be willing to listen to new ideas and embrace different perspectives.</span>
2354. </li>
2355. <li class="elementor-icon-list-item">
2356. <span class="elementor-icon-list-icon">
2357. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
2358. <span class="elementor-icon-list-text"><b>Be Direct:</b> Your feedback is invaluable to us. Don't hold back – tell us what you like, don't like, and want to see changed.</span>
2359. </li>
2360. <li class="elementor-icon-list-item">
2361. <span class="elementor-icon-list-icon">
2362. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
2363. <span class="elementor-icon-list-text"><b>Be Collaborative:</b> True collaboration is essential for creating a successful consulting relationship. When clients and consultants work closely, the results are always better.</span>
2364. </li>
2365. <li class="elementor-icon-list-item">
2366. <span class="elementor-icon-list-icon">
2367. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
2368. <span class="elementor-icon-list-text"><b>Be (Gently) Demanding:</b> You're making a significant investment and deserve exceptional results. Set high expectations, but remember that the best solutions often emerge through flexibility and open communication.</span>
2369. </li>
2370. <li class="elementor-icon-list-item">
2371. <span class="elementor-icon-list-icon">
2372. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
2373. <span class="elementor-icon-list-text"><b>Be a Champion:</b> While we're the experts on the problem, you're the expert on your organization. Help us navigate internal dynamics, rally support for the project, and bring the right people on board.</span>
2374. </li>
2375. <li class="elementor-icon-list-item">
2376. <span class="elementor-icon-list-icon">
2377. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
2378. <span class="elementor-icon-list-text"><b>Be Reasonable:</b> We're always willing to go the extra mile, but remember that scope creep can derail a project. Let's work together to prioritize and focus on the most impactful efforts.</span>
2379. </li>
2380. <li class="elementor-icon-list-item">
2381. <span class="elementor-icon-list-icon">
2382. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
2383. <span class="elementor-icon-list-text"><b>Be Responsive:</b> We know you're busy, but your timely responses keep the project moving forward. Your engagement sends a powerful message about the importance of this work.</span>
2384. </li>
2385. <li class="elementor-icon-list-item">
2386. <span class="elementor-icon-list-icon">
2387. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
2388. <span class="elementor-icon-list-text"><b>Be Growth-Minded:</b> Embrace change. Be willing to experiment, learn, and evolve. Your commitment to growth will inspire us to push boundaries and deliver truly transformative solutions.</span>
2389. </li>
2390. <li class="elementor-icon-list-item">
2391. <span class="elementor-icon-list-icon">
2392. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
2393. <span class="elementor-icon-list-text"><b> Appreciative:</b> We're passionate about delivering value and helping you succeed. Your positive feedback motivates us and helps us understand what makes you tick.</span>
2394. </li>
2395. <li class="elementor-icon-list-item">
2396. <span class="elementor-icon-list-icon">
2397. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
2398. <span class="elementor-icon-list-text"><b>Be Optimistic:</b> You hired us because you believe in the power of change. Believe we can make change possible, and we'll work tirelessly to solve your toughest challenges.</span>
2399. </li>
2400. </ul>
2401. </div>
2402. </div>
2403. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
2404. <div class="elementor-container elementor-column-gap-default">
2405. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-408bca2" data-id="408bca2" data-element_type="column">
2406. <div class="elementor-widget-wrap elementor-element-populated">
2407. <div class="elementor-element elementor-element-4a1bc48 elementor-widget elementor-widget-heading" data-id="4a1bc48" data-element_type="widget" data-widget_type="heading.default">
2408. <div class="elementor-widget-container">
2409. <h2 class="elementor-heading-title elementor-size-default">Conclusion</h2> </div>
2410. </div>
2411. <div class="elementor-element elementor-element-856127c elementor-widget elementor-widget-text-editor" data-id="856127c" data-element_type="widget" data-widget_type="text-editor.default">
2412. <div class="elementor-widget-container">
2413. <p>Building a <strong>successful consulting relationship</strong> is about more than just completing a project—it’s about creating a lasting partnership that drives continuous improvement and success. At its core, this relationship is built on mutual trust, respect, and open communication. Trust allows your consultant to push boundaries, propose innovative solutions, and offer candid feedback, even when it’s difficult to hear. When clients provide this trust and give consultants the freedom to explore creative approaches, the potential for groundbreaking results increases. At the same time, a successful relationship requires the consultant to understand the client’s unique needs, culture, and challenges, treating the organization as more than just a series of deliverables. This mutual investment leads to a dynamic exchange of ideas, fostering an environment where solutions are not just implemented but fully embraced and sustained over time.</p><p>However, trust alone isn’t enough. A <strong>successful consulting relationship</strong> also thrives on collaboration and a commitment to shared growth. Clients who take an active role in the consulting process, offering timely feedback, navigating internal dynamics, and championing the project, see the greatest results. By staying engaged and growth-minded, you encourage your consultant to go the extra mile, ensuring that recommendations are tailored, practical, and impactful. Ultimately, the strongest consulting partnerships are those where both sides are invested in the long-term success of the project. As a client, you play a pivotal role in shaping this partnership. By embracing these qualities—openness, collaboration, trust, and a commitment to growth—you set the stage for transformative outcomes that can take your organization to new heights. Remember, a great consultant can unlock potential, but a <strong>successful consulting relationship</strong> will unleash it.</p> </div>
2414. </div>
2415. </div>
2416. </div>
2417. </div>
2418. </section>
2419. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
2420. <div class="elementor-widget-container">
2421. <p>For more on successful client relationships please see Sequence Consulting&#8217;s <a class="app-aware-link " href="https://sequenceconsulting.com/strategies-to-grow-membership/" target="_self" data-test-app-aware-link="">Articles &amp; Research</a> page and <a href="https://www.davidafields.com/what-the-very-best-clients-do-consulting-firm-checklist/" target="_blank" rel="noopener">What the Very Best Clients Do</a> by David A. Fields.</p> </div>
2422. </div>
2423. </div>
2424. </div>
2425. </div>
2426. </section>
2427. </div>
2428. ]]></content:encoded>
2432. </item>
2433. <item>
2434. <title>And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead</title>
2435. <link>https://sequenceconsulting.com/association-industry-trends/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-industry-trends</link>
2437. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
2438. <pubDate>Tue, 03 Sep 2024 21:59:47 +0000</pubDate>
2439. <category><![CDATA[Association Trends]]></category>
2440. <guid isPermaLink="false">https://sequenceconsulting.com/?p=6802</guid>
2441.  
2442. <description><![CDATA[<a href="https://sequenceconsulting.com/association-industry-trends/" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/Association Industry Trends-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Association Industry Trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-554x554.jpg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/Association Industry Trends-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Association Industry Trends" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-554x554.jpg 554w" sizes="100vw" />Discover the evolving future of associations in 2024 and beyond, with a focus on growth, innovation, and member engagement. Association leaders are more confident, with financial gains and increasing membership driving progress. In-person events are back, providing networking opportunities and community-building experiences. Looking towards 2025, expect rapid growth, technological advancements, and a move towards hybrid event formats shaping the industry. Embrace change, stay ahead, and join the path to association success.]]></description>
2443. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-industry-trends/" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/Association Industry Trends-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Association Industry Trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-554x554.jpg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/Association Industry Trends-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Association Industry Trends" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-554x554.jpg 554w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="6802" class="elementor elementor-6802" data-elementor-post-type="post">
2444. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
2445. <div class="elementor-container elementor-column-gap-default">
2446. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
2447. <div class="elementor-widget-wrap elementor-element-populated">
2448. <div class="elementor-element elementor-element-bc408ca elementor-widget elementor-widget-text-editor" data-id="bc408ca" data-element_type="widget" data-widget_type="text-editor.default">
2449. <div class="elementor-widget-container">
2450. <p>What does the future hold for associations in 2024 and beyond? Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on member engagement. This article uncovers the key survey insights, offering a data-driven look at the trends and opportunities shaping association industry trends.</p> </div>
2451. </div>
2452. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
2453. <div class="elementor-widget-container">
2454. <h2 class="elementor-heading-title elementor-size-default">Turning the Tide: Association Executives Optimistic About Growth</h2> </div>
2455. </div>
2456. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
2457. <div class="elementor-container elementor-column-gap-default">
2458. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
2459. <div class="elementor-widget-wrap elementor-element-populated">
2460. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
2461. <div class="elementor-widget-container">
2462. <p>Confidence among association executives is at an all-time high. A remarkable 67% now express optimism about their organizations&#8217; future growth and sustainability, up from 24% in 2023.<sup>1</sup> Notably, 70% of Millennials report feeling very or extremely confident,<sup>2</sup> a testament to the belief in the industry&#8217;s strategic direction and innovative initiatives</p> </div>
2463. </div>
2464. </div>
2465. </div>
2466. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ea45f6" data-id="3ea45f6" data-element_type="column">
2467. <div class="elementor-widget-wrap elementor-element-populated">
2468. <div class="elementor-element elementor-element-33cfaf4 elementor-widget elementor-widget-image" data-id="33cfaf4" data-element_type="widget" data-widget_type="image.default">
2469. <div class="elementor-widget-container">
2470. <img loading="lazy" decoding="async" width="525" height="363" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-1024x708.png" class="attachment-large size-large wp-image-6816" alt="Association Industry Trends" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-1024x708.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-300x207.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-768x531.png 768w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4.png 1273w" sizes="100vw" /> </div>
2471. </div>
2472. </div>
2473. </div>
2474. </div>
2475. </section>
2476. <div class="elementor-element elementor-element-8dbc5b1 elementor-widget elementor-widget-spacer" data-id="8dbc5b1" data-element_type="widget" data-widget_type="spacer.default">
2477. <div class="elementor-widget-container">
2478. <div class="elementor-spacer">
2479. <div class="elementor-spacer-inner"></div>
2480. </div>
2481. </div>
2482. </div>
2483. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
2484. <div class="elementor-widget-container">
2485. <h2 class="elementor-heading-title elementor-size-default">A Year of Growth: Associations Poised for Financial Gains in 2024</h2> </div>
2486. </div>
2487. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
2488. <div class="elementor-container elementor-column-gap-default">
2489. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0cd6c38" data-id="0cd6c38" data-element_type="column">
2490. <div class="elementor-widget-wrap elementor-element-populated">
2491. <div class="elementor-element elementor-element-5309322 elementor-widget elementor-widget-image" data-id="5309322" data-element_type="widget" data-widget_type="image.default">
2492. <div class="elementor-widget-container">
2493. <img loading="lazy" decoding="async" width="525" height="363" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-1024x708.png" class="attachment-large size-large wp-image-6816" alt="Association Industry Trends" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-1024x708.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-300x207.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-768x531.png 768w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4.png 1273w" sizes="100vw" /> </div>
2494. </div>
2495. </div>
2496. </div>
2497. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c7c66d" data-id="2c7c66d" data-element_type="column">
2498. <div class="elementor-widget-wrap elementor-element-populated">
2499. <div class="elementor-element elementor-element-5f521e9 elementor-widget elementor-widget-text-editor" data-id="5f521e9" data-element_type="widget" data-widget_type="text-editor.default">
2500. <div class="elementor-widget-container">
2501. <p>The financial forecast for associations in 2024 is decidedly optimistic. With anticipated membership, renewals, engagement, and overall revenue increases,¹ associations are poised for growth. Bolstering this confidence, 60% of associations are confident in reaching their revenue goals for the year.² This optimism is further reinforced by stable or growing marketing budgets, with over 40% of associations expecting their budgets for recruitment and engagement to either increase or hold steady.³</p><p><span style="color: var( --e-global-color-primary );">Even with inflationary pressures, 48% of associations anticipate only moderate increases in dues and non-dues prices.¹ This careful balance between budget management and financial optimism demonstrates thoughtful planning and strategic foresight within associations, paving the way for continued association industry trends for growth and stability.</span></p> </div>
2502. </div>
2503. </div>
2504. </div>
2505. </div>
2506. </section>
2507. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
2508. <div class="elementor-widget-container">
2509. <blockquote class="elementor-blockquote">
2510. <p class="elementor-blockquote__content">
2511. Confidence among association executives is at an all-time high, with 67% expressing optimism about their organizations' future growth and sustainability, up from 24% in 2023 </p>
2512. </blockquote>
2513. </div>
2514. </div>
2515. <div class="elementor-element elementor-element-6f0dbb1 elementor-widget elementor-widget-heading" data-id="6f0dbb1" data-element_type="widget" data-widget_type="heading.default">
2516. <div class="elementor-widget-container">
2517. <h2 class="elementor-heading-title elementor-size-default">Association Industry Trends: Surging Membership and Engagement</h2> </div>
2518. </div>
2519. <section class="elementor-section elementor-inner-section elementor-element elementor-element-cf88ae3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cf88ae3" data-element_type="section">
2520. <div class="elementor-container elementor-column-gap-default">
2521. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bff966e" data-id="bff966e" data-element_type="column">
2522. <div class="elementor-widget-wrap elementor-element-populated">
2523. <div class="elementor-element elementor-element-a5ce211 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="a5ce211" data-element_type="widget" data-widget_type="text-editor.default">
2524. <div class="elementor-widget-container">
2525. <p>Membership growth is a vital sign of an association&#8217;s vitality, and the data for 2024 is nothing short of encouraging. A substantial 61% of associations anticipate an increase in net membership count, with 56% projecting growth in non-dues revenue and 53% expecting overall revenue to rise.¹</p><p> </p> </div>
2526. </div>
2527. </div>
2528. </div>
2529. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59b3c94" data-id="59b3c94" data-element_type="column">
2530. <div class="elementor-widget-wrap elementor-element-populated">
2531. <div class="elementor-element elementor-element-76a380b elementor-widget elementor-widget-image" data-id="76a380b" data-element_type="widget" data-widget_type="image.default">
2532. <div class="elementor-widget-container">
2533. <img loading="lazy" decoding="async" width="525" height="373" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-3.png" class="attachment-large size-large wp-image-6817" alt="Association Industry Trends" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-3.png 966w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-3-300x213.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-3-768x545.png 768w" sizes="100vw" /> </div>
2534. </div>
2535. </div>
2536. </div>
2537. </div>
2538. </section>
2539. <section class="elementor-section elementor-inner-section elementor-element elementor-element-9c3979e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9c3979e" data-element_type="section">
2540. <div class="elementor-container elementor-column-gap-default">
2541. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b324498" data-id="b324498" data-element_type="column">
2542. <div class="elementor-widget-wrap elementor-element-populated">
2543. <div class="elementor-element elementor-element-24f1fec elementor-widget elementor-widget-image" data-id="24f1fec" data-element_type="widget" data-widget_type="image.default">
2544. <div class="elementor-widget-container">
2545. <img loading="lazy" decoding="async" width="525" height="417" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-2.png" class="attachment-large size-large wp-image-6818" alt="Association Industry Trends" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-2.png 940w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-2-300x238.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-2-768x610.png 768w" sizes="100vw" /> </div>
2546. </div>
2547. </div>
2548. </div>
2549. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f8e565" data-id="7f8e565" data-element_type="column">
2550. <div class="elementor-widget-wrap elementor-element-populated">
2551. <div class="elementor-element elementor-element-b49361c elementor-widget elementor-widget-text-editor" data-id="b49361c" data-element_type="widget" data-widget_type="text-editor.default">
2552. <div class="elementor-widget-container">
2553. This positive momentum is further supported by the fact that 49% of associations have already seen membership increases, primarily driven by new member acquisitions.³ Moreover, 54% of associations have observed heightened member engagement,¹ and 45% have improved retention rates compared to 31% last year.³ These figures collectively underscore  associations industry trends of attracting new members and fostering stronger connections and loyalty, paving the way for sustained growth. </div>
2554. </div>
2555. </div>
2556. </div>
2557. </div>
2558. </section>
2559. <div class="elementor-element elementor-element-b334f94 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="b334f94" data-element_type="widget" data-widget_type="blockquote.default">
2560. <div class="elementor-widget-container">
2561. <blockquote class="elementor-blockquote">
2562. <p class="elementor-blockquote__content">
2563. A substantial 61% of associations anticipate an increase in net membership count, signaling a vibrant future ahead </p>
2564. </blockquote>
2565. </div>
2566. </div>
2567. <div class="elementor-element elementor-element-3097e31 elementor-widget elementor-widget-heading" data-id="3097e31" data-element_type="widget" data-widget_type="heading.default">
2568. <div class="elementor-widget-container">
2569. <h2 class="elementor-heading-title elementor-size-default">Back to the Ballroom: In-Person Events Regain Popularity</h2> </div>
2570. </div>
2571. <section class="elementor-section elementor-inner-section elementor-element elementor-element-f003697 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f003697" data-element_type="section">
2572. <div class="elementor-container elementor-column-gap-default">
2573. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9e054f4" data-id="9e054f4" data-element_type="column">
2574. <div class="elementor-widget-wrap elementor-element-populated">
2575. <div class="elementor-element elementor-element-323be52 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="323be52" data-element_type="widget" data-widget_type="text-editor.default">
2576. <div class="elementor-widget-container">
2577. <p>In 2024, associations are rediscovering the power of in-person events. A striking 61% plan to focus solely on in-person gatherings this year,² signaling a return to traditional engagement methods that foster deeper connections. This shift reflects a recognition of the unique benefits that in-person events offer: the ability to network, build relationships, and foster a sense of community that virtual formats often struggle to replicate.</p> </div>
2578. </div>
2579. </div>
2580. </div>
2581. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a34baef" data-id="a34baef" data-element_type="column">
2582. <div class="elementor-widget-wrap elementor-element-populated">
2583. <div class="elementor-element elementor-element-41dca03 elementor-widget elementor-widget-image" data-id="41dca03" data-element_type="widget" data-widget_type="image.default">
2584. <div class="elementor-widget-container">
2585. <img loading="lazy" decoding="async" width="525" height="326" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-1024x636.png" class="attachment-large size-large wp-image-6819" alt="Association Industry Trends" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-1024x636.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-300x186.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-768x477.png 768w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends.png 1196w" sizes="100vw" /> </div>
2586. </div>
2587. </div>
2588. </div>
2589. </div>
2590. </section>
2591. <div class="elementor-element elementor-element-59930f7 elementor-widget elementor-widget-spacer" data-id="59930f7" data-element_type="widget" data-widget_type="spacer.default">
2592. <div class="elementor-widget-container">
2593. <div class="elementor-spacer">
2594. <div class="elementor-spacer-inner"></div>
2595. </div>
2596. </div>
2597. </div>
2598. <div class="elementor-element elementor-element-54a9ebc elementor-widget elementor-widget-heading" data-id="54a9ebc" data-element_type="widget" data-widget_type="heading.default">
2599. <div class="elementor-widget-container">
2600. <h2 class="elementor-heading-title elementor-size-default">The Next Chapter: What's in Store for Associations in 2025 and Beyond?</h2> </div>
2601. </div>
2602. <div class="elementor-element elementor-element-30d8958 elementor-widget elementor-widget-text-editor" data-id="30d8958" data-element_type="widget" data-widget_type="text-editor.default">
2603. <div class="elementor-widget-container">
2604. <p>The promising outlook of 2024 is poised to propel the association industry into a dynamic future in 2025. Building on current association industry trends and embracing emerging technologies, the landscape is set for continued progress:</p><p>• <b>Accelerated Growth:</b> The momentum in membership and revenue is expected to surge forward in 2025, driven by targeted efforts to attract and retain members through innovative programs and services.</p><p>• <b>Technological Transformation:</b> Associations will increasingly leverage cutting-edge technology like artificial intelligence (AI) and automation to optimize operations, elevate member experiences, and unlock valuable insights from data.</p><p>• <b>Hybrid Event Evolution:</b> While in-person events will remain a cornerstone, hybrid models will gain prominence, providing greater flexibility and inclusivity for diverse audiences.</p> </div>
2605. </div>
2606. <div class="elementor-element elementor-element-ec53ba7 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="ec53ba7" data-element_type="widget" data-widget_type="blockquote.default">
2607. <div class="elementor-widget-container">
2608. <blockquote class="elementor-blockquote">
2609. <p class="elementor-blockquote__content">
2610. Looking towards 2025, association industry trends are even brighter, with emerging technologies and a renewed focus on member engagement driving the future of associations. </p>
2611. </blockquote>
2612. </div>
2613. </div>
2614. <div class="elementor-element elementor-element-12dcd51 elementor-widget elementor-widget-heading" data-id="12dcd51" data-element_type="widget" data-widget_type="heading.default">
2615. <div class="elementor-widget-container">
2616. <h2 class="elementor-heading-title elementor-size-default">Conclusion: A Bright Future Beckons</h2> </div>
2617. </div>
2618. <div class="elementor-element elementor-element-72a3744 elementor-widget elementor-widget-text-editor" data-id="72a3744" data-element_type="widget" data-widget_type="text-editor.default">
2619. <div class="elementor-widget-container">
2620. <p>The association industry is thriving in 2024. The current landscape is undeniably positive, with surging confidence, strong financials, booming membership, and the return of in-person events. Looking towards 2025, the horizon is even brighter. The momentum built this year, combined with the potential of emerging technologies and a renewed focus on member engagement, suggests that associations are ready for whatever comes next and eager to shape it.</p><p>By embracing innovation, remaining adaptable to the ever-evolving needs of their members, and staying ahead of the curve on emerging trends, associations are poised to continue on this upward trajectory. The associations that seize the opportunities presented in this dynamic environment will solidify their position in 2025 and set a new standard for excellence and innovation within the industry. The stage is set for a new era of association success &#8211; and it&#8217;s just getting started.</p> </div>
2621. </div>
2622. <div class="elementor-element elementor-element-50e17f5 elementor-widget elementor-widget-text-editor" data-id="50e17f5" data-element_type="widget" data-widget_type="text-editor.default">
2623. <div class="elementor-widget-container">
2624. <ol><li><a href="https://www.imis.com/benchmark-report" target="_blank" rel="noopener">2024 iMIS Membership Performance Benchmark Report</a></li><li><a href="https://go.marketinggeneral.com/l/733823/2022-03-14/225bx1" target="_blank" rel="noopener">MGI 2024 Association Economic Outlook Report</a></li><li><a href="https://www.marketinggeneral.com/knowledge-bank/reports" target="_blank" rel="noopener">MGI 2023 Membership Marketing Benchmarking Report</a></li></ol> </div>
2625. </div>
2626. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
2627. <div class="elementor-widget-container">
2628. <p>For more information on association industry trends, please see <a href="https://sequenceconsulting.com/2024-association-management-trends/">Association Management Trends 2024: Embrace the Change.</a></p> </div>
2629. </div>
2630. </div>
2631. </div>
2632. </div>
2633. </section>
2634. </div>
2635. ]]></content:encoded>
2639. </item>
2640. <item>
2641. <title>Forget Unicorns, Think Platypi: Why Associations Are Better Than Corporations</title>
2642. <link>https://sequenceconsulting.com/association-leadership/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-leadership</link>
2644. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
2645. <pubDate>Thu, 23 May 2024 21:23:59 +0000</pubDate>
2646. <category><![CDATA[Association Insights]]></category>
2647. <guid isPermaLink="false">https://sequenceconsulting.com/?p=6610</guid>
2648.  
2649. <description><![CDATA[<a href="https://sequenceconsulting.com/association-leadership/" title="Forget Unicorns, Think Platypi: Why Associations Are Better Than Corporations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/05/Association Leadership-150x150.webp" class="webfeedsFeaturedVisual wp-post-image" alt="Association Leadership" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-150x150.webp 150w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-700x700.webp 700w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-60x60.webp 60w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-80x80.webp 80w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-100x100.webp 100w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-120x120.webp 120w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-140x140.webp 140w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-200x200.webp 200w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-360x360.webp 360w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-390x390.webp 390w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-460x460.webp 460w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-554x554.webp 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/05/Association Leadership-150x150.webp" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Association Leadership" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-150x150.webp 150w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-700x700.webp 700w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-60x60.webp 60w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-80x80.webp 80w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-100x100.webp 100w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-120x120.webp 120w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-140x140.webp 140w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-200x200.webp 200w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-360x360.webp 360w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-390x390.webp 390w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-460x460.webp 460w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-554x554.webp 554w" sizes="100vw" />Discover the unique strengths of associations and why they don't need to be unicorns in the organizational world. Learn about the Triple Bottom Line Advantage and the power of distributed leadership.]]></description>
2650. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-leadership/" title="Forget Unicorns, Think Platypi: Why Associations Are Better Than Corporations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/05/Association Leadership-150x150.webp" class="webfeedsFeaturedVisual wp-post-image" alt="Association Leadership" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-150x150.webp 150w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-700x700.webp 700w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-60x60.webp 60w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-80x80.webp 80w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-100x100.webp 100w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-120x120.webp 120w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-140x140.webp 140w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-200x200.webp 200w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-360x360.webp 360w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-390x390.webp 390w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-460x460.webp 460w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-554x554.webp 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/05/Association Leadership-150x150.webp" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Association Leadership" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-150x150.webp 150w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-700x700.webp 700w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-60x60.webp 60w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-80x80.webp 80w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-100x100.webp 100w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-120x120.webp 120w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-140x140.webp 140w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-200x200.webp 200w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-360x360.webp 360w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-390x390.webp 390w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-460x460.webp 460w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-554x554.webp 554w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="6610" class="elementor elementor-6610" data-elementor-post-type="post">
2651. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
2652. <div class="elementor-container elementor-column-gap-default">
2653. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
2654. <div class="elementor-widget-wrap elementor-element-populated">
2655. <div class="elementor-element elementor-element-e2a1321 elementor-widget elementor-widget-heading" data-id="e2a1321" data-element_type="widget" data-widget_type="heading.default">
2656. <div class="elementor-widget-container">
2657. <h2 class="elementor-heading-title elementor-size-default">The Myth of the Unicorn: Why Your Association Doesn't Need to Be One</h2> </div>
2658. </div>
2659. <div class="elementor-element elementor-element-bc408ca elementor-widget elementor-widget-text-editor" data-id="bc408ca" data-element_type="widget" data-widget_type="text-editor.default">
2660. <div class="elementor-widget-container">
2661. <p>In the realm of successful organizations, Silicon Valley&#8217;s &#8220;purple unicorns&#8221; – those rare, highly valued startups like Apple, Amazon, or Google – often steal the spotlight. Their strategic efficiency and innovation engines seem unmatched. Yet, another type of organization, less flashy but equally effective, deserves recognition: associations. Think of them as the platypuses of the organizational world.</p><p>While unicorns are celebrated for their mythical allure, platypuses, with their duck-like bills, beaver-like tails, and egg-laying habits, are often misunderstood. Yet, these seemingly bizarre creatures are perfectly adapted to their environments, thriving where others fail. Similarly, associations with unique structures and goals frequently outperform corporate giants in their specialized niches.</p><p>Newcomers to association leadership, especially those from corporate backgrounds, might find this surprising. But associations&#8217; seemingly chaotic nature is intentional, and it&#8217;s precisely what makes them thrive.</p> </div>
2662. </div>
2663. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
2664. <div class="elementor-widget-container">
2665. <h2 class="elementor-heading-title elementor-size-default">1. The Triple Bottom Line Advantage</h2> </div>
2666. </div>
2667. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
2668. <div class="elementor-widget-container">
2669. <blockquote class="elementor-blockquote">
2670. <p class="elementor-blockquote__content">
2671. Newcomers to the association world, especially those from corporate backgrounds, might find this surprising. But associations' seemingly chaotic nature is intentional, and it's precisely what makes them thrive. </p>
2672. </blockquote>
2673. </div>
2674. </div>
2675. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
2676. <div class="elementor-widget-container">
2677. <p>Unlike corporations, where profit reigns supreme, associations dance to the rhythm of a different drum – the Triple Bottom Line. This unique approach to success is an association leadership balancing act that requires juggling three equally important factors:</p><ul><li style="list-style-type: none;"><ul><li style="list-style-type: none;"><ul><li data-sourcepos="7:1-7:122"><p data-sourcepos="7:3-7:296"><strong>Mission:</strong> The North Star of any association. This is the fundamental reason for its existence, the change it seeks to make in the world. A strong mission guides every decision, from strategic planning to daily operations. It&#8217;s the soul of the organization, the driving force behind its work.</p></li><li data-sourcepos="9:1-10:0"><p data-sourcepos="9:3-9:400"><strong>Member Value:</strong> More than just a membership card or a newsletter, member value encompasses the tangible and intangible benefits that members receive. It&#8217;s about providing relevant resources, fostering a sense of community, advocating for their interests, and ultimately, enriching their lives and careers. Associations thrive when they consistently deliver value that exceeds member expectations.</p></li><li data-sourcepos="11:1-11:306"><p data-sourcepos="11:3-11:306"><strong>Money:</strong> While not the sole focus, financial sustainability is essential for any association. It enables the organization to invest in its mission, provide valuable services to members, and adapt to changing needs. But money is a means to an end, not the end itself. Associations must always remember that their financial decisions should align with their mission and serve the interests of their members.</p></li></ul></li></ul></li></ul><p>The Triple Bottom Line is not just a buzzword; it&#8217;s a holistic approach to measuring success. It recognizes that associations have a responsibility to their members, their communities, and the broader world. By focusing on mission, member value, and money, association leadership can create lasting impact that extends far beyond the bottom line.</p> </div>
2678. </div>
2679. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
2680. <div class="elementor-widget-container">
2681. <h2 class="elementor-heading-title elementor-size-default">2. A Conglomerate of Purpose</h2> </div>
2682. </div>
2683. <div class="elementor-element elementor-element-5f521e9 elementor-widget elementor-widget-text-editor" data-id="5f521e9" data-element_type="widget" data-widget_type="text-editor.default">
2684. <div class="elementor-widget-container">
2685. <p>Associations aren&#8217;t monolithic entities like the sleek, streamlined unicorns of Silicon Valley. They&#8217;re more like platypuses, a curious amalgam of seemingly disparate parts. Associations are ecosystems of interconnected businesses under a shared mission. This might include membership programs, publications, events, advocacy initiatives, and charitable foundations.</p><p>While this structure can lead to siloed efforts, when done right, it creates a powerful synergy where each part contributes uniquely to the overall success. Think of it as a diverse team with specialized skills collaborating towards a common goal. </p><p>This diversity of functions, like the platypus&#8217;s varied features, enables association leadership to adapt and address a broader range of needs than corporations typically do.</p> </div>
2686. </div>
2687. <div class="elementor-element elementor-element-6f0dbb1 elementor-widget elementor-widget-heading" data-id="6f0dbb1" data-element_type="widget" data-widget_type="heading.default">
2688. <div class="elementor-widget-container">
2689. <h2 class="elementor-heading-title elementor-size-default">3. Distributed Power: A Strength, Not a Weakness</h2> </div>
2690. </div>
2691. <div class="elementor-element elementor-element-a5ce211 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="a5ce211" data-element_type="widget" data-widget_type="text-editor.default">
2692. <div class="elementor-widget-container">
2693. <p>Associations often have multiple power centers, with various boards, committees, and volunteer leaders contributing their expertise. This hyper-distributed association leadership might seem chaotic, but it serves a vital purpose.</p><p>Associations are not just about achieving goals; they&#8217;re about empowering a collective to achieve many diverse goals. Their purpose is to serve the shared purpose of their constituents. This democratic approach ensures that the organization remains focused on its mission and the needs of its members. </p><p>This distributed power structure, like the platypus&#8217;s decentralized nervous system, allows association leadership to be more responsive and adaptable than corporations with more centralized leadership.</p> </div>
2694. </div>
2695. <div class="elementor-element elementor-element-b334f94 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="b334f94" data-element_type="widget" data-widget_type="blockquote.default">
2696. <div class="elementor-widget-container">
2697. <blockquote class="elementor-blockquote">
2698. <p class="elementor-blockquote__content">
2699. Associations are not just about achieving goals; they're about empowering a collective to achieve many diverse goals. </p>
2700. </blockquote>
2701. </div>
2702. </div>
2703. <div class="elementor-element elementor-element-3097e31 elementor-widget elementor-widget-heading" data-id="3097e31" data-element_type="widget" data-widget_type="heading.default">
2704. <div class="elementor-widget-container">
2705. <h2 class="elementor-heading-title elementor-size-default">4. Consensus as a Superpower: The Art of Balancing Priorities</h2> </div>
2706. </div>
2707. <div class="elementor-element elementor-element-323be52 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="323be52" data-element_type="widget" data-widget_type="text-editor.default">
2708. <div class="elementor-widget-container">
2709. <p>While corporations streamline decision-making, associations thrive on consensus. This approach may be slower but fosters buy-in, inclusivity, and a deep understanding of diverse perspectives.</p><p>Great association leaders understand that their role is to facilitate consensus, even when faced with competing priorities and the complexities of the triple bottom line. It&#8217;s a &#8220;pathological democracy,&#8221; a unique characteristic like the platypus&#8217;s electroreceptors, that allows associations to navigate their environments and achieve what other organizations can&#8217;t. </p><p>This consensus-driven approach often leads to more equitable and sustainable outcomes than the top-down decision-making common in corporations.</p> </div>
2710. </div>
2711. <div class="elementor-element elementor-element-ec53ba7 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="ec53ba7" data-element_type="widget" data-widget_type="blockquote.default">
2712. <div class="elementor-widget-container">
2713. <blockquote class="elementor-blockquote">
2714. <p class="elementor-blockquote__content">
2715. Rather than trying to fit into the corporate mold, associations should embrace their unbusinesslike nature, recognizing that it's their greatest strength and what sets them apart. </p>
2716. </blockquote>
2717. </div>
2718. </div>
2719. <div class="elementor-element elementor-element-54a9ebc elementor-widget elementor-widget-heading" data-id="54a9ebc" data-element_type="widget" data-widget_type="heading.default">
2720. <div class="elementor-widget-container">
2721. <h2 class="elementor-heading-title elementor-size-default">The Platypus Paradigm: A New Model for Association Leadership</h2> </div>
2722. </div>
2723. <div class="elementor-element elementor-element-30d8958 elementor-widget elementor-widget-text-editor" data-id="30d8958" data-element_type="widget" data-widget_type="text-editor.default">
2724. <div class="elementor-widget-container">
2725. <p>In the world of organizations, forget the mythical allure of unicorns. Instead, embrace the platypus – the strange, misunderstood creature that thrives where others fail. Associations, like platypi, may appear messy and complex, but their unique structures are what make them resilient, adaptable, and remarkably effective in their own way. </p><p>Their distributed power, consensus-driven approach, and focus on multiple bottom lines enable them to address complex challenges, serve diverse needs, and achieve long-term success. </p><p>Rather than trying to fit into the corporate mold, associations should embrace their unbusinesslike nature, recognizing that it&#8217;s their greatest strength and what sets them apart.</p> </div>
2726. </div>
2727. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
2728. <div class="elementor-widget-container">
2729. <p>For more information on association leadership, please see  <a href="https://sequenceconsulting.com/flipbook/be-unbusinesslike-why-associations-are-better-than-corporations-sidecar/">Be Unbusinesslike Why Associations Are Better Than Corporations</a> and <a href="https://sidecarglobal.com/blog/leadership/5-essential-leadership-skills-for-association-leaders" target="_blank" rel="noopener">5 Essential Leadership Skills for Association Leaders.</a></p> </div>
2730. </div>
2731. </div>
2732. </div>
2733. </div>
2734. </section>
2735. </div>
2736. ]]></content:encoded>
2740. </item>
2741. <item>
2742. <title>From Passive to Passionate: Strategies for Member Engagement</title>
2743. <link>https://sequenceconsulting.com/member-engagement-and-retention/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=member-engagement-and-retention</link>
2745. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
2746. <pubDate>Wed, 10 Apr 2024 21:08:37 +0000</pubDate>
2747. <category><![CDATA[Member Engagement]]></category>
2748. <guid isPermaLink="false">https://sequenceconsulting.com/?p=6008</guid>
2749.  
2750. <description><![CDATA[<a href="https://sequenceconsulting.com/member-engagement-and-retention/" title="From Passive to Passionate: Strategies for Member Engagement" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Member Engagement and Retention" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-200x200.jpg 200w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Member Engagement and Retention" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-200x200.jpg 200w" sizes="100vw" />Maximize member engagement and retention with strategies that transform passive participants into loyal, active contributors, driving growth and sustainability.]]></description>
2751. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/member-engagement-and-retention/" title="From Passive to Passionate: Strategies for Member Engagement" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Member Engagement and Retention" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-200x200.jpg 200w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Member Engagement and Retention" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-200x200.jpg 200w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="6008" class="elementor elementor-6008" data-elementor-post-type="post">
2752. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
2753. <div class="elementor-container elementor-column-gap-default">
2754. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
2755. <div class="elementor-widget-wrap elementor-element-populated">
2756. <div class="elementor-element elementor-element-bc408ca elementor-widget elementor-widget-text-editor" data-id="bc408ca" data-element_type="widget" data-widget_type="text-editor.default">
2757. <div class="elementor-widget-container">
2758. <p><strong>Member engagement and retention are the ultimate weapons in the battle for long-term success.</strong> Without a loyal and actively involved base, even the most well-intentioned organization can struggle to grow or sustain itself. This article steps up to be your champion in this fight, offering a treasure trove of insights and strategies to turn passive members into enthusiastic participants.</p> </div>
2759. </div>
2760. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
2761. <div class="elementor-widget-container">
2762. <h2 class="elementor-heading-title elementor-size-default">Defining Engagement: Beyond Participation</h2> </div>
2763. </div>
2764. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
2765. <div class="elementor-widget-container">
2766. <p>Engagement goes far beyond the act of simply showing up. It&#8217;s a dynamic two-way street where both the organization and its members actively contribute and receive value. This exchange can manifest in many ways, fostering a sense of connection and belonging within a thriving community.</p><p>Recognizing this multifaceted nature of engagement is the key to unlocking a more involved and invested membership base. By understanding how members can contribute value, organizations can cultivate a more profound sense of connection and, ultimately, achieve their growth objectives.</p> </div>
2767. </div>
2768. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
2769. <div class="elementor-widget-container">
2770. <blockquote class="elementor-blockquote">
2771. <p class="elementor-blockquote__content">
2772. Engagement transcends mere participation. It's a two-way street where an organization and its members exchange value. </p>
2773. </blockquote>
2774. </div>
2775. </div>
2776. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
2777. <div class="elementor-widget-container">
2778. <h2 class="elementor-heading-title elementor-size-default">The Value Hierarchy of Engagements</h2> </div>
2779. </div>
2780. <div class="elementor-element elementor-element-5f521e9 elementor-widget elementor-widget-text-editor" data-id="5f521e9" data-element_type="widget" data-widget_type="text-editor.default">
2781. <div class="elementor-widget-container">
2782. <p>Not all engagement activities are created equal. On one hand, high-impact, infrequent events like annual conferences offer substantial value. These gatherings provide opportunities for in-depth learning, networking with peers, and fostering a sense of community. However, these events typically occur only once a year, limiting their overall impact on engagement. Conversely, low-impact, frequent actions like receiving newsletters may not generate significant engagement on their own. </p><p>The critical challenge for organizations lies in identifying the sweet spot &#8211; activities that contribute most significantly to member value and influence membership renewal. This requires a shift in perspective, moving beyond simply counting the number of engagements to understanding their depth and impact. </p><p>Organizations can uncover hidden gems by analyzing data on member activity and its correlation with renewal rates. For example, volunteering opportunities or participation in advocacy efforts, while less frequent than attending a webinar, might demonstrate a more profound member commitment and positively influence renewal decision.</p> </div>
2783. </div>
2784. <div class="elementor-element elementor-element-6f0dbb1 elementor-widget elementor-widget-heading" data-id="6f0dbb1" data-element_type="widget" data-widget_type="heading.default">
2785. <div class="elementor-widget-container">
2786. <h2 class="elementor-heading-title elementor-size-default">Measuring Engagement with Precision</h2> </div>
2787. </div>
2788. <div class="elementor-element elementor-element-a5ce211 elementor-widget elementor-widget-text-editor" data-id="a5ce211" data-element_type="widget" data-widget_type="text-editor.default">
2789. <div class="elementor-widget-container">
2790. <p>While offering a starting point, traditional surveys are limited in capturing the full spectrum of member engagement and retention. Imagine relying solely on surveys to gauge a student&#8217;s performance—you might miss valuable insights from class participation or project work. Similarly, surveys can miss subtle engagement cues that paint a more accurate picture.</p><p>This is where data-driven analysis enters the game, providing a far more nuanced picture. Organizations can uncover hidden gems by examining the frequency of member activities and their correlation with renewal rates. Think of it like this: Surveys ask members, &#8220;How engaged do you feel?&#8221; while data analysis shows you, &#8220;What actions demonstrate true engagement?&#8221; Analyzing website visits, event attendance, volunteer sign-ups, and even content downloads paints a more complete picture of how members interact with the organization.</p><p>This data can then be used to create an &#8220;engagement scorecard.&#8221; This scorecard goes beyond a simple yes/no response and assigns a value to each activity based on its frequency and correlation with member renewal. The scorecard empowers organizations to move beyond a one-size-fits-all approach and tailor their strategies to activities that genuinely resonate with their members, fostering long-term engagement and a thriving membership base.</p> </div>
2791. </div>
2792. <div class="elementor-element elementor-element-b334f94 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="b334f94" data-element_type="widget" data-widget_type="blockquote.default">
2793. <div class="elementor-widget-container">
2794. <blockquote class="elementor-blockquote">
2795. <p class="elementor-blockquote__content">
2796. Not all engagement activities are created equal. </p>
2797. </blockquote>
2798. </div>
2799. </div>
2800. <div class="elementor-element elementor-element-3097e31 elementor-widget elementor-widget-heading" data-id="3097e31" data-element_type="widget" data-widget_type="heading.default">
2801. <div class="elementor-widget-container">
2802. <h2 class="elementor-heading-title elementor-size-default">High-Value Engagement Actions: Where the Magic Happens</h2> </div>
2803. </div>
2804. <div class="elementor-element elementor-element-323be52 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="323be52" data-element_type="widget" data-widget_type="text-editor.default">
2805. <div class="elementor-widget-container">
2806. <p>Certain actions consistently emerge as the heavy hitters of member engagement and retention, offering significant value and fostering deeper connections. These high-value engagements include:</p><ul><li style="list-style-type: none;"><ul><li><b>Personal interactions through local chapters: </b>Face-to-face interactions in local chapters create a sense of community and belonging. Members can connect with peers, share experiences, and receive personalized support, fostering a deeper loyalty to the organization.</li><li><b>Volunteering:</b> Volunteering allows members to contribute their skills and expertise to a cause they care about. This two-way street strengthens member commitment and builds a stronger sense of ownership within the organization.</li><li><b>Advocacy efforts: </b>Participating in advocacy campaigns allows members to collectively have their voices heard on issues that matter to them. This active participation fosters a sense of purpose and strengthens the bond between members and the organization they represent.</li><li><b>Interestingly, recurring engagements </b>like specialized insurance purchases also rank highly as high-value actions.</li></ul></li></ul><p>This finding challenges the conventional wisdom that discounts and one-off events are the key to member engagement and retention. While these tactics still have a place, the data suggests that members value benefits that seamlessly integrate with their daily lives and provide ongoing value.</p> </div>
2807. </div>
2808. <div class="elementor-element elementor-element-54a9ebc elementor-widget elementor-widget-heading" data-id="54a9ebc" data-element_type="widget" data-widget_type="heading.default">
2809. <div class="elementor-widget-container">
2810. <h2 class="elementor-heading-title elementor-size-default">Strategies for Supercharging Member Engagement and Retention</h2> </div>
2811. </div>
2812. <div class="elementor-element elementor-element-30d8958 elementor-widget elementor-widget-text-editor" data-id="30d8958" data-element_type="widget" data-widget_type="text-editor.default">
2813. <div class="elementor-widget-container">
2814. <p>Enhancing member engagement and retention requires a strategic shift, starting with a comprehensive audit of your current offerings. Think of it like revamping your product line – you need to identify what resonates with your members and what&#8217;s gathering dust on the shelf. This audit analyzes member activity data and its correlation with renewal rates. By understanding which activities generate high engagement and contribute most to member retention, you can prioritize these &#8220;star performers.&#8221; </p><p>On the other hand, the audit might reveal some low-engagement benefits. These could be generic discounts on unrelated products or access to infrequently used resources. Instead of clinging to these underperformers, organizations should consider strategically reallocating resources. Phasing out low-engagement benefits frees up valuable budget and human resources that can be channeled towards more impactful initiatives.</p><p>Organizations can create a balanced engagement portfolio by prioritizing high-value benefits and strategically reallocating resources. This portfolio caters to diverse member needs and preferences, ensuring a year-round engagement cycle that keeps members actively involved and invested in the organization&#8217;s success. Imagine a membership experience that goes beyond one-off events – it&#8217;s a dynamic ecosystem offering ongoing value, fostering continuous interaction, and ultimately driving member retention.</p> </div>
2815. </div>
2816. <div class="elementor-element elementor-element-af69810 elementor-widget elementor-widget-heading" data-id="af69810" data-element_type="widget" data-widget_type="heading.default">
2817. <div class="elementor-widget-container">
2818. <h2 class="elementor-heading-title elementor-size-default">Engagement for New vs. Tenured Members</h2> </div>
2819. </div>
2820. <div class="elementor-element elementor-element-779c239 elementor-widget elementor-widget-text-editor" data-id="779c239" data-element_type="widget" data-widget_type="text-editor.default">
2821. <div class="elementor-widget-container">
2822. <p>Engagement strategies shouldn&#8217;t be a one-size-fits-all approach. Like nurturing a plant, member engagement thrives when tailored to the member&#8217;s lifecycle stage.</p><p><b>New Members (First 90 Days): </b> Imagine a new member as a seedling – full of potential but needing careful attention to establish strong roots. This is a critical period for setting the stage for long-term engagement. Organizations should implement a targeted onboarding program during the first 90 days. Techniques like personalized welcome emails, phone calls, or access to online resources like FAQs or video tutorials can empower new members with the knowledge they need to navigate the organization&#8217;s offerings. </p><p><b>Tenured Members: </b> Think of tenured members as established trees that provide shade and stability to the organization. However, even established trees need occasional pruning and care to flourish. For these members, the focus shifts towards deepening their connection and maximizing their value to the organization. Targeted email series can be used to share exclusive content, industry updates, or member success stories, demonstrating the organization&#8217;s value proposition and keeping them actively involved. </p><p>By tailoring strategies to each lifecycle stage, organizations can nurture a thriving membership ecosystem, fostering ongoing engagement and loyalty from both new and established members.</p> </div>
2823. </div>
2824. <div class="elementor-element elementor-element-ec53ba7 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote" data-id="ec53ba7" data-element_type="widget" data-widget_type="blockquote.default">
2825. <div class="elementor-widget-container">
2826. <blockquote class="elementor-blockquote">
2827. <p class="elementor-blockquote__content">
2828. The ultimate goal is to construct a high-engagement portfolio that maximizes member value and drives renewal rates. </p>
2829. </blockquote>
2830. </div>
2831. </div>
2832. <div class="elementor-element elementor-element-5f6bdf8 elementor-widget elementor-widget-heading" data-id="5f6bdf8" data-element_type="widget" data-widget_type="heading.default">
2833. <div class="elementor-widget-container">
2834. <h2 class="elementor-heading-title elementor-size-default">Building a Thriving Engagement Portfolio</h2> </div>
2835. </div>
2836. <div class="elementor-element elementor-element-27a4a75 elementor-widget elementor-widget-text-editor" data-id="27a4a75" data-element_type="widget" data-widget_type="text-editor.default">
2837. <div class="elementor-widget-container">
2838. <p><span style="color: var( --e-global-color-primary );">The ultimate goal is to construct a high-engagement portfolio, a collection of membership benefits and programs that truly resonate with your members. By prioritizing engagement, you can maximize the value members perceive from their membership, ultimately driving renewal rates and securing a loyal base.</span></p><p>Here&#8217;s how this approach works:</p><ul><li style="list-style-type: none;"><ul><li><b>Member-centric focus: </b>Shift the focus from simply offering benefits to strategically evaluating each based on its ability to drive member engagement and retention. This means understanding what truly motivates your members and prioritizing benefits that align with their needs and interests.</li><li><b>Data-driven decisions:</b> Don&#8217;t rely on guesswork. Utilize surveys, feedback mechanisms, and analytics to score each benefit based on engagement value. This data will guide you in allocating resources towards the most impactful offerings.</li><li><b>Enhanced member experience:</b> Members who find value and purpose in their membership are more likely to stay engaged. A high-engagement portfolio fosters a sense of satisfaction and belonging, leading to a more positive overall membership experience.</li><li><b>Organizational growth: A high-engagement portfolio prioritizes</b> member needs and fosters loyalty, resulting in a stronger organization. Increased retention rates mean sustainable revenue streams, which in turn fuel the further development of member-centric programs and services.</li></ul></li></ul> </div>
2839. </div>
2840. <div class="elementor-element elementor-element-643464e elementor-widget elementor-widget-heading" data-id="643464e" data-element_type="widget" data-widget_type="heading.default">
2841. <div class="elementor-widget-container">
2842. <h2 class="elementor-heading-title elementor-size-default">Conclusion: A Blueprint for Success</h2> </div>
2843. </div>
2844. <div class="elementor-element elementor-element-b2a2386 elementor-widget elementor-widget-text-editor" data-id="b2a2386" data-element_type="widget" data-widget_type="text-editor.default">
2845. <div class="elementor-widget-container">
2846. <p>Member engagement and retention isn&#8217;t a one-size-fits-all tactic; it&#8217;s a dynamic and multifaceted process. Think of it like cultivating a thriving garden – you need to understand the soil, choose the right plants, and provide ongoing care. Similarly, successful member engagement and retention requires a strategic and data-driven approach.</p><p>These insights offer a valuable blueprint for revitalizing organizations&#8217; engagement efforts. By fostering a deep understanding of your members and prioritizing high-impact activities, you can cultivate a vibrant and engaged membership base that thrives for years to come.</p> </div>
2847. </div>
2848. <div class="elementor-element elementor-element-083ae3f elementor-widget elementor-widget-heading" data-id="083ae3f" data-element_type="widget" data-widget_type="heading.default">
2849. <div class="elementor-widget-container">
2850. <h2 class="elementor-heading-title elementor-size-default">Call to Action</h2> </div>
2851. </div>
2852. <div class="elementor-element elementor-element-ae21ca3 elementor-widget elementor-widget-text-editor" data-id="ae21ca3" data-element_type="widget" data-widget_type="text-editor.default">
2853. <div class="elementor-widget-container">
2854. <p>Evaluate your organization&#8217;s current member engagement and retention strategies and consider implementing the abovementioned approaches. Focusing on high-value engagements and strategically enhancing your engagement portfolio can lead to sustained growth and a more engaged membership base.</p> </div>
2855. </div>
2856. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
2857. <div class="elementor-widget-container">
2858. <p>For more information on member engagement and retention, please see <a href="https://sequenceconsulting.com/member-engagement-strategies/">Unleashing Member Engagement: Overcoming The 3 Biggest Challenges </a>and <a href="https://www.wildapricot.com/blog/member-engagement" target="_blank" rel="noopener">Your Complete Guide To Increase Member Engagement</a>.</p><p>.</p> </div>
2859. </div>
2860. </div>
2861. </div>
2862. </div>
2863. </section>
2864. </div>
2865. ]]></content:encoded>
2869. </item>
2870. <item>
2871. <title>Rethink Your Association Membership Model to Accelerate Growth</title>
2872. <link>https://sequenceconsulting.com/association-membership-model/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-membership-model</link>
2874. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
2875. <pubDate>Wed, 10 Apr 2024 17:29:08 +0000</pubDate>
2876. <category><![CDATA[Membership and Dues Models]]></category>
2877. <guid isPermaLink="false">https://sequenceconsulting.com/?p=5980</guid>
2878.  
2879. <description><![CDATA[<a href="https://sequenceconsulting.com/association-membership-model/" title="Rethink Your Association Membership Model to Accelerate Growth" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="association membership model" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-554x554.jpg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="association membership model" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-554x554.jpg 554w" sizes="100vw" />Traditional association membership models are outdated and need revitalization. Discover strategies to modernize offerings, boost engagement, and attract diverse members.]]></description>
2880. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-membership-model/" title="Rethink Your Association Membership Model to Accelerate Growth" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="association membership model" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-554x554.jpg 554w" sizes="100vw" /></a><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="association membership model" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-554x554.jpg 554w" sizes="100vw" /> <div data-elementor-type="wp-post" data-elementor-id="5980" class="elementor elementor-5980" data-elementor-post-type="post">
2881. <section class="elementor-section elementor-top-section elementor-element elementor-element-cd8ece8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cd8ece8" data-element_type="section">
2882. <div class="elementor-container elementor-column-gap-default">
2883. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60454d6" data-id="60454d6" data-element_type="column">
2884. <div class="elementor-widget-wrap elementor-element-populated">
2885. <div class="elementor-element elementor-element-26bc15f elementor-widget elementor-widget-text-editor" data-id="26bc15f" data-element_type="widget" data-widget_type="text-editor.default">
2886. <div class="elementor-widget-container">
2887. <p><strong>The old way of doing things isn&#8217;t cutting it anymore.</strong> Traditional association membership models are struggling to keep up with what people want. This article dives into this critical issue, exploring the anxieties of organizations and providing a clear path to reinvigorate their membership offerings.</p> </div>
2888. </div>
2889. <div class="elementor-element elementor-element-edc1bdd elementor-widget elementor-widget-heading" data-id="edc1bdd" data-element_type="widget" data-widget_type="heading.default">
2890. <div class="elementor-widget-container">
2891. <h2 class="elementor-heading-title elementor-size-default">Understanding the Association Membership Model</h2> </div>
2892. </div>
2893. <div class="elementor-element elementor-element-fb9dae7 elementor-widget elementor-widget-text-editor" data-id="fb9dae7" data-element_type="widget" data-widget_type="text-editor.default">
2894. <div class="elementor-widget-container">
2895. Traditionally, association membership followed a simple formula: members paid annual dues and received a set package of benefits. These perks could include access to exclusive content and discounts on industry resources, invitations to member-only events, and networking opportunities. However, this “one-size-fits-all” approach has become increasingly outdated.
2896.  
2897. Today&#8217;s members are diverse and have broader needs and preferences. Younger members, especially, may be less interested in traditional benefits and seek more flexible options, like bite-sized content or project-based resources. The &#8220;Old Standard&#8221; model can&#8217;t keep pace with this evolving membership landscape, leading to frustration and declining participation. </div>
2898. </div>
2899. <div class="elementor-element elementor-element-973576d elementor-widget elementor-widget-heading" data-id="973576d" data-element_type="widget" data-widget_type="heading.default">
2900. <div class="elementor-widget-container">
2901. <h2 class="elementor-heading-title elementor-size-default">The Impetus for Change</h2> </div>
2902. </div>
2903. <div class="elementor-element elementor-element-ef007bc elementor-widget elementor-widget-text-editor" data-id="ef007bc" data-element_type="widget" data-widget_type="text-editor.default">
2904. <div class="elementor-widget-container">
2905. <p>Statistics paint a concerning picture: 54% of association leaders express concern over their association membership model, and another 35% are somewhat worried (<a href="https://www.marketinggeneral.com/knowledge-bank" target="_blank" rel="noopener">MGI 2023 Membership Marketing Benchmarking Report</a>). The call for transformation is loud and clear. The factors driving this challenge are multifaceted. Overdependence on event revenue, declining membership numbers (often with an aging demographic), and increased competition all contribute to this challenge. Additionally, attracting younger members and keeping pace with rising operational costs necessitate exploring ways to make memberships more relevant and financially sustainable.</p> </div>
2906. </div>
2907. <div class="elementor-element elementor-element-23d666a elementor-blockquote--skin-clean elementor-widget elementor-widget-blockquote" data-id="23d666a" data-element_type="widget" data-widget_type="blockquote.default">
2908. <div class="elementor-widget-container">
2909. <blockquote class="elementor-blockquote">
2910. <p class="elementor-blockquote__content">
2911. The "Old Standard" model simply can't keep pace with the evolving membership landscape, leading to frustration and declining participation. </p>
2912. </blockquote>
2913. </div>
2914. </div>
2915. <div class="elementor-element elementor-element-5590e1f elementor-widget elementor-widget-heading" data-id="5590e1f" data-element_type="widget" data-widget_type="heading.default">
2916. <div class="elementor-widget-container">
2917. <h2 class="elementor-heading-title elementor-size-default">Simple Solutions, Big Impact</h2> </div>
2918. </div>
2919. <div class="elementor-element elementor-element-da21dcf elementor-widget elementor-widget-text-editor" data-id="da21dcf" data-element_type="widget" data-widget_type="text-editor.default">
2920. <div class="elementor-widget-container">
2921. <p>Fortunately, there are straightforward strategies to breathe new life into your association membership model. Consider implementing autorenewal for recurring revenue, offering monthly or quarterly payment options (think &#8220;Netflix Model&#8221;), or introducing multiyear membership plans with attractive discounts. Flattening your dues structure to remove multiple tiers can also be an effective way to simplify offerings and appeal to a broader audience.</p> </div>
2922. </div>
2923. <div class="elementor-element elementor-element-b253e97 elementor-widget elementor-widget-heading" data-id="b253e97" data-element_type="widget" data-widget_type="heading.default">
2924. <div class="elementor-widget-container">
2925. <h2 class="elementor-heading-title elementor-size-default">Tiered Memberships: A Double-Edged Sword</h2> </div>
2926. </div>
2927. <div class="elementor-element elementor-element-453e527 elementor-widget elementor-widget-text-editor" data-id="453e527" data-element_type="widget" data-widget_type="text-editor.default">
2928. <div class="elementor-widget-container">
2929. While tiered memberships, with varying levels of benefits and fees, seem like an obvious solution, it&#8217;s important to tread carefully. Creating too many tiers can become overly complex and confusing for potential members. Additionally, the value proposition for each tier needs to be clearly defined to avoid resentment among different membership levels. </div>
2930. </div>
2931. <div class="elementor-element elementor-element-238a189 elementor-widget elementor-widget-heading" data-id="238a189" data-element_type="widget" data-widget_type="heading.default">
2932. <div class="elementor-widget-container">
2933. <h2 class="elementor-heading-title elementor-size-default">Emerging Trends: Redefining Value</h2> </div>
2934. </div>
2935. <div class="elementor-element elementor-element-d2739e1 elementor-widget elementor-widget-text-editor" data-id="d2739e1" data-element_type="widget" data-widget_type="text-editor.default">
2936. <div class="elementor-widget-container">
2937. <p>Exciting new association membership models are emerging, offering fresh approaches to member engagement. Here are a few examples:</p> </div>
2938. </div>
2939. <div class="elementor-element elementor-element-9dabc5f elementor-widget elementor-widget-text-editor" data-id="9dabc5f" data-element_type="widget" data-widget_type="text-editor.default">
2940. <div class="elementor-widget-container">
2941. <p style="padding-left: 40px;">• <b>All-Inclusive Membership:</b> Offering a single, comprehensive package that includes various benefits, this model eliminates the nickel-and-diming perception, appealing to consumers&#8217; desires for simplicity and value.<br />•<b> &#8220;Friends of&#8221; Membership: </b>A tiered approach that starts with a free or low-cost basic membership, this model allows for gradual engagement and upselling.<br />• <b>&#8220;Meal-Plan&#8221; Membership:</b> This model replaces complex discount structures with a credit system, empowering members to use their benefits as they see fit, enhancing perceived value.<br />• <b>Professional Practice and Corporate Membership:</b> These models extend membership beyond individuals to practices and enterprises, offering benefits that address the needs of larger entities and potentially unlocking significant growth opportunities.</p> </div>
2942. </div>
2943. <div class="elementor-element elementor-element-5f962fa elementor-blockquote--skin-clean elementor-blockquote--align-right elementor-widget elementor-widget-blockquote" data-id="5f962fa" data-element_type="widget" data-widget_type="blockquote.default">
2944. <div class="elementor-widget-container">
2945. <blockquote class="elementor-blockquote">
2946. <p class="elementor-blockquote__content">
2947. We urge organizations to move beyond a piecemeal approach to membership innovation. Don't just pick and choose a single strategy – think strategically about how these innovations can work together. </p>
2948. </blockquote>
2949. </div>
2950. </div>
2951. <div class="elementor-element elementor-element-c427f16 elementor-widget elementor-widget-heading" data-id="c427f16" data-element_type="widget" data-widget_type="heading.default">
2952. <div class="elementor-widget-container">
2953. <h2 class="elementor-heading-title elementor-size-default">Strategy: It's All About the Mix</h2> </div>
2954. </div>
2955. <div class="elementor-element elementor-element-e78429e elementor-widget elementor-widget-text-editor" data-id="e78429e" data-element_type="widget" data-widget_type="text-editor.default">
2956. <div class="elementor-widget-container">
2957. We urge organizations to move beyond a piecemeal approach to membership innovation. Don’t just pick and choose a single strategy – think strategically about how these innovations can work together to create a powerful, comprehensive membership model. Remember, there’s no magic bullet – a one-size-fits-all solution doesn’t exist.
2958.  
2959. The key is to craft a dynamic structure that caters to your membership base&#8217;s diverse needs and preferences. By integrating these innovative strategies, you can build a membership model that thrives in the ever-evolving landscape of member expectations. </div>
2960. </div>
2961. <div class="elementor-element elementor-element-d668c56 elementor-widget elementor-widget-heading" data-id="d668c56" data-element_type="widget" data-widget_type="heading.default">
2962. <div class="elementor-widget-container">
2963. <h2 class="elementor-heading-title elementor-size-default">Conclusion: Ditch The One-Size-Fits-All</h2> </div>
2964. </div>
2965. <div class="elementor-element elementor-element-824aa15 elementor-widget elementor-widget-text-editor" data-id="824aa15" data-element_type="widget" data-widget_type="text-editor.default">
2966. <div class="elementor-widget-container">
2967. The world of memberships is changing fast. Organizations clinging to outdated models are like runners stuck at the starting line. These innovative approaches aren&#8217;t just suggestions, they&#8217;re the map to long-term success. Take a moment to consider the trends we&#8217;ve explored. How can you leverage them to achieve your organization&#8217;s goals? It&#8217;s time to ditch the one-size-fits-all mentality and craft a membership strategy that speaks directly to today&#8217;s members. </div>
2968. </div>
2969. <div class="elementor-element elementor-element-ab19a1f elementor-widget elementor-widget-heading" data-id="ab19a1f" data-element_type="widget" data-widget_type="heading.default">
2970. <div class="elementor-widget-container">
2971. <h2 class="elementor-heading-title elementor-size-default">Call to Action</h2> </div>
2972. </div>
2973. <div class="elementor-element elementor-element-e98a334 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="e98a334" data-element_type="widget" data-widget_type="text-editor.default">
2974. <div class="elementor-widget-container">
2975. <p><strong>Don&#8217;t wait to breathe new life into your membership model.</strong> Take stock of what you currently offer. Explore the innovative strategies we&#8217;ve discussed – they might be the perfect ingredients to cook up a membership experience that truly resonates with your audience. Remember, every organization is unique. Whether you brainstorm internally or tap into our expertise, the key is embracing change and taking that first step. </p><p><strong>The road to a thriving association membership model starts with a willingness to innovate – and the rewards are well worth the journey</strong><strong style="color: var( --e-global-color-primary );">.</strong></p> </div>
2976. </div>
2977. <div class="elementor-element elementor-element-3055db4 elementor-widget elementor-widget-text-editor" data-id="3055db4" data-element_type="widget" data-widget_type="text-editor.default">
2978. <div class="elementor-widget-container">
2979. <p>For more on innovating <a href="https://sequenceconsulting.com/association-strategy/">association membership models</a>, please see <a href="https://sequenceconsulting.com/four-new-membership-models/">Empower Your Association: Embrace 4 Forward-Thinking Membership Models</a>.</p> </div>
2980. </div>
2981. </div>
2982. </div>
2983. </div>
2984. </section>
2985. </div>
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