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  1. <?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[ContentGrip]]></title><description><![CDATA[AI tool insights for B2B marketers, PR pros, and journalists]]></description><link>https://www.contentgrip.com/</link><image><url>https://www.contentgrip.com/favicon.png</url><title>ContentGrip</title><link>https://www.contentgrip.com/</link></image><generator>Ghost 5.130</generator><lastBuildDate>Fri, 18 Jul 2025 12:00:35 GMT</lastBuildDate><atom:link href="https://www.contentgrip.com/rss/" rel="self" type="application/rss+xml"/><ttl>60</ttl><item><title><![CDATA[TikTok doubles down on AI ads with Smart+]]></title><description><![CDATA[TikTok’s Smart+ ad tool is gaining new features as the platform moves toward search integration and less advertiser control]]></description><link>https://www.contentgrip.com/tiktok-smart-plus-ai-ad-updates/</link><guid isPermaLink="false">687869e899bd270001356e95</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 18 Jul 2025 12:00:22 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/TikTok-doubles-down-on-AI-ads-with-Smart-.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/TikTok-doubles-down-on-AI-ads-with-Smart-.webp" alt="TikTok doubles down on AI ads with Smart+"><p>While TikTok&#x2019;s fate in the U.S. remains a political football, the platform&#x2019;s ad tech is anything but stagnant.</p><p>The entertainment giant is rolling out significant updates to<a href="https://ads.tiktok.com/help/article/about-smart-plus-campaign?lang=en" rel="noreferrer"> Smart+</a>, its AI-powered campaign tool, just eight months after launch.</p><p>This article explores TikTok&#x2019;s latest Smart+ upgrades&#x2014;from goal-based bidding and advanced targeting to mandatory search ad bundling&#x2014;and what they signal for marketers navigating automation, scale, and loss of control.</p><h2 id="short-on-time">Short on time?</h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/tiktok-smart-plus-ai-ad-updates/#whats-new-in-tiktok-smart" rel="noreferrer">What&#x2019;s new in TikTok Smart+</a></li><li><a href="https://www.contentgrip.com/tiktok-smart-plus-ai-ad-updates/#smart-follows-meta-and-googles-ai-lead" rel="noreferrer">Smart+ follows Meta and Google&#x2019;s AI lead</a></li><li><a href="https://www.contentgrip.com/tiktok-smart-plus-ai-ad-updates/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/tiktok-whats-next-2025-trends-summary/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">TikTok&#x2019;s 2025 predictions might change how you market</div><div class="kg-bookmark-description">Quick trends fade, but cultural shifts last. TikTok&#x2019;s 2025 insights show how marketers can move past fads to build meaningful connections.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-607.png" alt="TikTok doubles down on AI ads with Smart+"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/TikTok---s-2025-insights-might-hold-the-key-to-your-next-big-strategy.webp" alt="TikTok doubles down on AI ads with Smart+" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="whats-new-in-tiktok-smart">What&apos;s new in TikTok Smart+</h2><p>TikTok has started rolling out major updates to Smart+, the AI-campaign tool introduced late last year. A Cannes Lions attendee confirmed the roadmap includes more advertiser control before Smart+ automation kicks in. The latest addition? A goal-based bidding option called <a href="https://ads.tiktok.com/help/article/incentive-offer?lang=en" rel="noreferrer"><strong>Smart+ target ROAS (tROAS)</strong></a>, launched June 23.</p><p>According to Olivia Picard, Director of Paid Social at Dept, the tool &#x201C;offers additional input from the advertiser and more control over bidding, with the intention of driving greater performance and scalability.&#x201D;</p><p>Targeting features are also being retooled. TikTok is introducing:</p><ul><li><strong>Demographic updates</strong></li><li><strong>Device-level targeting</strong></li><li><strong>Advanced behavioral targeting</strong></li></ul><p>Another beta feature, the <strong>audience suggestion tool</strong>, is in limited release via account reps. It allows brands to provide audience criteria like age and gender, which Smart+ uses to prioritize campaign delivery.</p><p>The platform is also testing <strong>offline event tracking</strong> to help brands link Smart+ campaign activity to in-store or offline conversions&#x2014;a clear move to strengthen attribution across channels.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing&#x2019;s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-606.png" alt="TikTok doubles down on AI ads with Smart+"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-35.webp" alt="TikTok doubles down on AI ads with Smart+" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="smart-follows-meta-and-googles-ai-lead">Smart+ follows Meta and Google&apos;s AI lead</h2><p>TikTok&#x2019;s Smart+ strategy mirrors what&#x2019;s happening at Meta and Google. Advertisers can choose between:</p><ul><li><strong>Hands-off automation</strong>, where Smart+ manages everything after goals are set, or</li><li><strong>Modular control</strong>, where brands pick which elements&#x2014;like bidding or targeting&#x2014;to automate.</li></ul><p>Chris Matheson, Media Director at Markacy, noted: &#x201C;<a href="https://www.contentgrip.com/meta-advantage-plus-gen-ai-tools/" rel="noreferrer">Meta&#x2019;s Advantage+</a>, Google&#x2019;s Performance Max, TikTok&#x2019;s Smart+ &#x2014; all these platforms are moving towards this AI-based approach, with very minimal upfront audience tailoring.&#x201D;</p><p>Creative, not just inputs, now plays a starring role. Matheson added that understanding how algorithms steer campaign outcomes post-launch is &#x201C;something that should be monitored and corrected primarily through the use of creative.&#x201D;</p><h2 id="what-marketers-should-know">What marketers should know</h2><p>TikTok&#x2019;s Smart+ evolution offers new capabilities, but also signals a major philosophical shift in how ads get served. Here&#x2019;s what marketers should watch:</p><p><strong>1. Expect less control, more automation</strong></p><p>Smart+ will soon <strong>bundle search inventory by default</strong>, removing the option to opt out&#x2014;similar to how Google Performance Max treats placements. While it boosts TikTok&#x2019;s ad inventory usage, it restricts advertiser control.</p><p><strong>2. Back-end analysis will be key</strong></p><p>As automation takes over the front-end setup, marketers will need to double down on <strong>back-end insights</strong>&#x2014;monitoring how AI tools perform, where they optimize, and how creative is influencing outcomes.</p><p><strong>3. Creative becomes the control lever</strong></p><p>With audience controls shrinking, your creative becomes the primary way to &#x201C;steer&#x201D; campaigns. Think modular assets, strong hooks, and platform-native styles that maximize algorithmic engagement.</p><p><strong>4. Platform risk still looms</strong></p><p>Even as TikTok deepens its ad capabilities, its <a href="https://www.contentgrip.com/tiktoks-us-ownership-battle/" rel="noreferrer">U.S. future remains uncertain</a>. The next deadline is <strong>September 17</strong>, when the latest 90-day ban extension expires. Brands should balance TikTok scale with backup platforms like Reels or Shorts.</p><p>TikTok&#x2019;s latest Smart+ updates aim to simplify campaign execution&#x2014;but at the cost of granular control.</p><p>Marketers who embrace this shift must do so with eyes wide open: creative strategy, data analysis, and cross-platform planning are no longer optional. They&#x2019;re survival tactics.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-254.png" alt="TikTok doubles down on AI ads with Smart+"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-210.png" alt="TikTok doubles down on AI ads with Smart+" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Google’s search dominance is cracking: what marketers should watch]]></title><description><![CDATA[As Google’s search market share dips, here’s what marketers need to know about the shifting landscape]]></description><link>https://www.contentgrip.com/google-search-market-share-decline/</link><guid isPermaLink="false">67fdd7ffb64f90000117fd74</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 18 Jul 2025 08:28:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Google---s-search-dominance-is-cracking.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Google---s-search-dominance-is-cracking.webp" alt="Google&#x2019;s search dominance is cracking: what marketers should watch"><p>With more users testing AI-powered search engines like Perplexity and ChatGPT, the SEO game is changing fast.</p><p><strong>So is Google losing dominance in search?</strong></p><p>The answer is: Yes</p><p>According to <a href="https://gs.statcounter.com/search-engine-market-share" rel="noreferrer">Statcounter</a>, Google&#x2019;s global search share has dipped below 90% in most of 2025, with Bing, Yandex, and AI-native tools like ChatGPT Search gaining traction.</p><p>That&#x2019;s a milestone the company hasn&#x2019;t hit since 2015&#x2014;and it signals that cracks are forming in Google&#x2019;s long-held dominance. It&apos;s clear now that marketers need to adapt by optimizing for AI summaries and alternative platforms.</p><p>This article explores what&#x2019;s behind the dip, the rising pressure from AI-native competitors, and what it all means for marketers who still rely heavily on the search giant to drive discovery and traffic.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/google-search-market-share-decline/#whats-happening-to-googles-market-share" rel="noreferrer">What&#x2019;s happening to Google&#x2019;s market share?</a></li><li><a href="https://www.contentgrip.com/google-search-market-share-decline/#whos-taking-a-slice-and-why-now" rel="noreferrer">Who&#x2019;s taking a slice&#x2014;and why now?</a></li><li><a href="https://www.contentgrip.com/google-search-market-share-decline/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><b><strong style="white-space: pre-wrap;">TL;DR key takeaways</strong></b>:<br>#1 - Google&#x2019;s search share is under 90% for most of 2025<br>#2 - AI-native tools like ChatGPT and Perplexity are gaining users<br>#3 - Marketers should diversify SEO strategy and watch AI Overview CTRs<br>#4 - Regional shifts (especially among Gen Z) are accelerating the change</div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing&#x2019;s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-254.png" alt="Google&#x2019;s search dominance is cracking: what marketers should watch"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Future-of-AI-in-marketing-2025-12.webp" alt="Google&#x2019;s search dominance is cracking: what marketers should watch" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="whats-happening-to-googles-market-share"><strong>What&apos;s happening to Google&apos;s market share?</strong></h2><p>Google&#x2019;s global market share in search fell below 90% in late 2024 and has hovered in the high 89% range for most of 2025&#x2014;except for February, where it slightly rebounded to 90.15%.</p><p>On its face, a sub-1% dip may seem negligible. But in the context of digital dominance, even small shifts can signal meaningful change&#x2014;especially when consistent over time.</p><p>Statcounter&#x2019;s April 2025 data shows <a href="https://www.contentgrip.com/bing-search-update/" rel="noreferrer">Microsoft&#x2019;s Bing</a> now accounts for 4% of global search, Yandex holds 2.49%, Yahoo takes 1.33%, and DuckDuckGo captures 0.79%. While still small compared to Google, these players collectively illustrate rising diversification in user habits.</p>
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  3. <div id="all-search_engine-ww-monthly-202403-202503" width="600" height="400" style="width:600px; height: 400px;"></div><!-- You may change the values of width and height above to resize the chart --><p>Source: <a href="https://gs.statcounter.com/search-engine-market-share">StatCounter Global Stats - Search Engine Market Share</a></p><script type="text/javascript" src="https://www.statcounter.com/js/fusioncharts.js"></script><script type="text/javascript" src="https://gs.statcounter.com/chart.php?all-search_engine-ww-monthly-202403-202503&amp;chartWidth=600"></script>
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  5. <p>In Asia-Pacific, we&#x2019;re also seeing early signs of search diversification. For instance, in markets like Singapore and India, tech-savvy users are exploring tools like <a href="https://www.contentgrip.com/chatgpt-referral-traffic-doubles/"><u>ChatGPT Search</u></a> or <a href="https://www.contentgrip.com/perplexity-ai-search-growth-exploding/"><u>Perplexity</u></a>, especially among younger, mobile-first demographics.</p><h2 id="whos-taking-a-slice-and-why-now"><strong>Who&apos;s taking a slice and why now?</strong></h2><p>Industry watchers suggest younger users may be accelerating the shift, as they explore alternative or AI-powered search experiences. While platforms like Perplexity and OpenAI&#x2019;s ChatGPT Search haven&#x2019;t yet registered on Statcounter&#x2019;s radar, they&#x2019;re drawing attention&#x2014;especially among digital-native demographics.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gen-z-search-behavior-tiktok-chatgpt/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z search habits: TikTok, Reddit, ChatGPT over Google</div><div class="kg-bookmark-description">Resolve&#x2019;s latest study shows TikTok, Reddit, and ChatGPT are becoming Gen Z&#x2019;s go-to search tools</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-638.png" alt="Google&#x2019;s search dominance is cracking: what marketers should watch"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gen-Z-search-habits-in-TikTok--Reddit--ChatGPT-over-Google-3.webp" alt="Google&#x2019;s search dominance is cracking: what marketers should watch" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p>Bing&#x2019;s integration with OpenAI&#x2019;s large language model has given Microsoft a fresh edge, helping it secure a 4% share in Q1 2025. Meanwhile, AI-native challengers like Perplexity and ChatGPT are quickly changing what users expect from search&#x2014;blending conversational AI with quick, curated results.</p><p>&#x201C;This drop may feel like a small percentage, but given the consistency of months it is clearly a trend,&#x201D; said <strong>Noam Dorros, Director Analyst at Gartner</strong>. &#x201C;While we can&#x2019;t directly pinpoint the market share shifts due to AI-powered search engines like Perplexity or SearchGPT, this could be a sign of younger demographics making up a larger portion of the search space and leaning on alternative search engines.&#x201D;</p><p>Add in the ongoing antitrust pressure from the US Department of Justice, and it&#x2019;s clear <strong>Google&#x2019;s long-standing moat is eroding from multiple fronts.</strong></p><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>Marketers and brand leaders should consider these strategic implications as the search landscape continues to evolve:</p><h3 id="1-diversify-your-search-strategy%E2%80%94don%E2%80%99t-bet-everything-on-google"><strong>1. Diversify your search strategy&#x2014;don&#x2019;t bet everything on Google</strong></h3><p>While Google still processes a staggering 5 trillion searches annually, relying solely on one search platform could introduce risk. With AI search interfaces gaining traction, <strong>it&apos;s time to consider SEO implications beyond traditional SERPs</strong>&#x2014;including how your content shows up in tools like Perplexity and ChatGPT.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/how-to-get-indexed-by-chatgpt-search/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How to get indexed on ChatGPT search</div><div class="kg-bookmark-description">Want your content to be seen on ChatGPT search? Here&#x2019;s how to get indexed and stay ahead on this fast-growing AI platform.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-253.png" alt="Google&#x2019;s search dominance is cracking: what marketers should watch"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/chatgpt-search-indexing-5.webp" alt="Google&#x2019;s search dominance is cracking: what marketers should watch" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="2-monitor-how-ai-overviews-impact-click-throughs"><strong>2. Monitor how AI overviews impact click throughs</strong></h3><p>Google&#x2019;s own AI-powered &#x201C;<a href="https://www.contentgrip.com/ai-overviews-in-circle-to-search/"><u>AI Overview</u></a>&#x201D; feature may be undercutting publishers&apos; visibility. Though early data suggests only minimal CTR reductions (varying by category), <strong>marketers should keep a close eye on how their organic traffic behaves</strong>&#x2014;especially for high-volume commercial queries.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/youtube-google-ai-overview-video-carousel/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">YouTube videos appear in Google AI Overviews</div><div class="kg-bookmark-description">YouTube is testing video carousels in Google AI Overviews. Here&#x2019;s what this means for your search visibility.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-639.png" alt="Google&#x2019;s search dominance is cracking: what marketers should watch"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/YouTube-videos-appear-in-Google-AI-Overviews-3.webp" alt="Google&#x2019;s search dominance is cracking: what marketers should watch" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="3-prepare-for-changing-audience-behavior"><strong>3. Prepare for changing audience behavior</strong></h3><p>If younger audiences are gravitating toward AI-native search, your content strategy should follow. <strong>Think beyond blue links</strong>. Consider how to optimize for AI summary engines, experiment with conversational answers, and track emerging distribution patterns across alternative platforms.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/how-to-get-google-ai-overviews-to-notice-you/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How to get Google AI Overviews to notice you&#x2014;finally</div><div class="kg-bookmark-description">If Google&#x2019;s AI Overviews is ignoring you, it&#x2019;s time to fight back. Here&#x2019;s the playbook to get noticed and get clicks.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-252.png" alt="Google&#x2019;s search dominance is cracking: what marketers should watch"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/AI-overview-previews-2.webp" alt="Google&#x2019;s search dominance is cracking: what marketers should watch" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="4-pay-attention-to-publisher-dynamics"><strong>4. Pay attention to publisher dynamics</strong></h3><p>Unlike newer players like Perplexity and OpenAI, which have initiated publisher revenue-sharing deals, Google has yet to follow suit. This tension may affect publisher relations, influence link authority ecosystems, and open new opportunities for ad-spend reallocation&#x2014;especially for performance marketers.</p><p>Google is still the king of search&#x2014;but the crown is starting to wobble. From AI-driven competitors to shifting demographics and regulatory heat, marketers now need to rethink a search strategy that once felt unshakable.</p><p>Staying agile, tracking user behavior across platforms, and re-evaluating how your content appears in AI-enhanced environments could be the difference between stagnation and sustainable visibility in the new search age.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-134.png" alt="Google&#x2019;s search dominance is cracking: what marketers should watch"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-92.png" alt="Google&#x2019;s search dominance is cracking: what marketers should watch" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfWWnOfaSpN7QR2QrlWLybqVovxlrgOdawLrxdc51b2J9x-z7UsWU_YkOLRBqBqSNqXudkqmLR0v0bKIwVmtu50-ZeW86nzONdJK1be0PX0KvyOdI7c1TixcWpRSIdK7a4tshS0QQ?key=cOJSUMej-hIZzml1-x7SIzik" class="kg-image" alt="Google&#x2019;s search dominance is cracking: what marketers should watch" loading="lazy" width="602" height="339"></figure>]]></content:encoded></item><item><title><![CDATA[Duolingo and Luckin Coffee mix streaks and sips in Singapore collab]]></title><description><![CDATA[Duolingo and Luckin Coffee team up with a cheeky latte collab—here’s why it works]]></description><link>https://www.contentgrip.com/luckin-coffee-duolingo-singapore-collab/</link><guid isPermaLink="false">6878acf399bd270001357067</guid><category><![CDATA[News]]></category><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 18 Jul 2025 08:20:57 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Duolingo-and-Luckin-Coffee-mix-streaks-and-sips-in-Singapore-collab.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Duolingo-and-Luckin-Coffee-mix-streaks-and-sips-in-Singapore-collab.webp" alt="Duolingo and Luckin Coffee mix streaks and sips in Singapore collab"><p>Language-learning app <a href="https://www.linkedin.com/posts/duolingo_duolingo-x-luckin-activity-7350508917665226753-KTSR/"><u>Duolingo and coffee chain Luckin Coffee have joined forces</u></a> in Singapore with a co-branded campaign that puts both flavor and fandom front and center.</p><p>The limited-time collaboration, launched on 7 July, introduces a <a href="https://www.instagram.com/p/DLyLTxutSxG/?utm_source=ig_embed&amp;ig_rid=5fa6281e-226b-433e-8748-c58e915074c8&amp;img_index=1"><u>Pandan Coconut Latte</u></a>, gamified merchandise, and a dose of playful social teasing.</p><p>This article explores how the two brands are leveraging their identities&#x2014;Duolingo&#x2019;s irreverent streak-based culture and Luckin&#x2019;s coffee-first retail strategy&#x2014;to engage Singapore&#x2019;s millennial and Gen Z audiences. It&#x2019;s not just a quirky collab. It&#x2019;s a smart move in brand synergy and physical-digital crossover.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access:</p><ul><li><a href="https://www.contentgrip.com/luckin-coffee-duolingo-singapore-collab/#what-happened-a-recap-of-the-campaign" rel="noreferrer">What happened: a recap of the campaign</a></li><li><a href="https://www.contentgrip.com/luckin-coffee-duolingo-singapore-collab/#why-this-matters" rel="noreferrer">Why this matters: from meme marketing to physical retail</a></li><li><a href="https://www.contentgrip.com/luckin-coffee-duolingo-singapore-collab/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-636.png" alt="Duolingo and Luckin Coffee mix streaks and sips in Singapore collab"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-54.webp" alt="Duolingo and Luckin Coffee mix streaks and sips in Singapore collab" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-happened-a-recap-of-the-campaign"><strong>What happened: a recap of the campaign</strong></h2><p>The campaign teased its launch with a series of Instagram posts beginning 5 July, starting with Duolingo&#x2019;s mascot Duo peeking out of a coffee cup alongside the caption: &#x201C;Looking to boost your streak?&#x201D; The nod to Duolingo&#x2019;s addictive learning mechanic was followed by ingredient-themed teasers and <a href="https://www.instagram.com/p/DLw_wOKB2NO/"><u>user polls</u></a>.</p>
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  7. <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DMGxuH4BLEr/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DMGxuH4BLEr/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DMGxuH4BLEr/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by luckin coffee Singapore (@luckincoffeesg)</a></p></div></blockquote>
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  10. <p>On 7 July, the Pandan Coconut Latte was officially unveiled&#x2014;a cold espresso blend infused with coconut cream and pandan, ingredients familiar to Southeast Asian palates. Described by Luckin as a drink to &#x201C;perk up both the mind and the palate,&#x201D; <a href="https://www.instagram.com/p/DL0wGYBtgXF/?utm_source=ig_embed&amp;ig_rid=f1260763-3ece-4524-aa7d-67eddaf15faa&amp;img_index=1"><u>the launch was paired with branded merch</u></a> like Duolingo-themed cup sleeves, sticker sheets, and collectible paper bags.</p><p>Buyers who purchase two drinks can redeem a limited &#x201C;coffee chat&#x201D; sticker pack while stocks last, tapping into the kind of scarcity marketing that drives offline engagement for digital-first brands.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/duolingo-viral-strategy/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What marketers can learn from Duolingo&#x2019;s TikTok strategy</div><div class="kg-bookmark-description">Duolingo&#x2019;s green mascot is more than a meme&#x2014;here&#x2019;s what B2B marketers can learn from its viral strategy.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-635.png" alt="Duolingo and Luckin Coffee mix streaks and sips in Singapore collab"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/How-Duolingo-built-the-internet-s-favorite-marketing-monster-1-2.webp" alt="Duolingo and Luckin Coffee mix streaks and sips in Singapore collab" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="why-this-matters"><strong>Why this matters</strong></h2><p>For Duolingo, the partnership isn&#x2019;t just about cute cups. It marks yet another instance of the brand translating its online persona into real-world experiences. From <a href="https://www.contentgrip.com/duolingo-social-media-blackout-marketing-strategy/"><u>killing off its mascot</u></a> to <a href="https://www.tiktok.com/@duolingo/video/7512141943355477294"><u>sending it on <em>Love Island US</em></u></a>, Duolingo&#x2019;s approach to brand building is consistently off-script&#x2014;and unapologetically Gen Z.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/tiktok-trends-gen-z-marketing-guide/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">TikTok trends 2025: what Gen Z wants and how brands can win</div><div class="kg-bookmark-description">Gen Z is rewriting the rules of brand discovery on TikTok. Here&#x2019;s how to stay relevant.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-634.png" alt="Duolingo and Luckin Coffee mix streaks and sips in Singapore collab"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/The-ultimate-list-of-TikTok-trends-for-Gen-Z-marketing-9.webp" alt="Duolingo and Luckin Coffee mix streaks and sips in Singapore collab" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p>Earlier this year, the company wiped its socials for an AI-themed narrative arc, handing control to a chaotic &#x201C;rogue owl&#x201D; and announcing its pivot to an &#x201C;AI-first&#x201D; strategy. But even as global sentiment around this move remains split (with 41.1% of global social mentions skewing negative, <a href="https://mlq.ai/news/duolingo-faces-backlash-and-restores-social-media-after-ai-first-controversy/"><u>according to CARMA</u></a>), Duolingo&#x2019;s physical brand activations seem to be striking a more universally positive note .</p><p>Pairing with Luckin Coffee, a brand that thrives on speed, localization, and product churn, provides a stage for Duolingo to stretch its brand elasticity without veering into gimmick territory. It&#x2019;s a coffee-fueled experiment in cultural relevance&#x2014;and one that positions both players favorably in the eyes of marketers and media-watchers alike.</p><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>Here&#x2019;s why this collab isn&#x2019;t just cute&#x2014;it&#x2019;s commercially and strategically interesting:</p><p><strong>1. This is physical-digital synergy done right</strong></p><p>Instead of generic co-branding, both Duolingo and Luckin rooted the campaign in core user behavior: daily streaks and daily coffee runs. The merch acts as a physical reinforcement of digital habits, adding collectible value without overcomplicating the offer.</p><p><strong>2. Gamification is baked into the merch mechanic</strong></p><p>Offering a &#x201C;streak reward&#x201D; in the form of sticker sets drives repeat purchase behavior. It&#x2019;s simple, but it echoes Duolingo&#x2019;s core UX&#x2014;rewarding consistency, even in your caffeine choices.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfEEpylfcdHovoYwuQj3Fq7j_OV1Hxc6nuMSpk0bZ4K777MfHLrN8v5yXzMVgS-P5JJwUjmcxAd3jUO-Y-Lhm_WbXDNX2wD5US--o3_Em1GPKezP354XcCeb2wcYAb5X2CfFMst?key=XhIoYliVaIouu91j3_rBzA" class="kg-image" alt="Duolingo and Luckin Coffee mix streaks and sips in Singapore collab" loading="lazy" width="596" height="747"></figure><p><strong>3. It builds audience affinity through </strong><a href="https://www.contentgrip.com/ai-meme-marketing-gen-z-humor/"><strong><u>humor</u></strong></a><strong> and locality</strong></p><p>Singapore-exclusive flavors and culturally relevant ingredients like pandan and coconut help localize the experience, while Duo&#x2019;s sassy personality translates smoothly to coffee cup format. Marketers looking to regionalize brand partnerships should take note.</p><p><strong>4. It softens recent AI backlash with something tangible</strong></p><p>Following backlash over Duolingo&#x2019;s AI-first strategy and concerns around transparency, this campaign delivers levity. For a brand known for digital drama, a lighthearted coffee collab helps recalibrate public perception without requiring a formal PR reset.</p><p>Not every brand can pull off a talking owl on a latte. But Duolingo and Luckin Coffee&#x2019;s partnership is a blueprint for how digital brands can show up in physical space&#x2014;with humor, purpose, and merch that actually makes sense.</p><p>As the line between app and IRL continues to blur, marketers should watch for more of these product-meets-platform collabs. Done well, they turn casual consumers into loyalists&#x2014;and memes into memorable campaigns.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-268.png" alt="Duolingo and Luckin Coffee mix streaks and sips in Singapore collab"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-224.png" alt="Duolingo and Luckin Coffee mix streaks and sips in Singapore collab" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[5 brands thriving with Gen Z: what they're doing right]]></title><description><![CDATA[Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.]]></description><link>https://www.contentgrip.com/brands-thriving-with-gen-z/</link><guid isPermaLink="false">6710d17c77dfe000011ddcbc</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 18 Jul 2025 07:46:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/10/5-brands-thriving-with-Gen-Z-what-they-re-doing-right.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/10/5-brands-thriving-with-Gen-Z-what-they-re-doing-right.webp" alt="5 brands thriving with Gen Z: what they&apos;re doing right"><p>Gen Z doesn&#x2019;t just buy products. They buy <em>into</em> brands that reflect their values, voice, and community. That&#x2019;s why generation Z branding goes beyond clever campaigns&#x2014;<strong>it&#x2019;s about showing up with purpose, ethics, and real talk</strong>.</p><p>Additionally, Gen Z places a strong emphasis on social responsibility. This generation actively supports brands that align with their values, particularly in addressing social and environmental causes. According to a new report titled <a href="https://www.canvas8.com/library/reports/2024/09/30/202425-generational-snapshot-of-gen-z" rel="noreferrer">2024/25 Generational Snapshot of Gen Z by consumer insights company Canvas8</a>, brands need to showcase not only their products but also their ethical stances and behind-the-scenes efforts.</p><p>This generational snapshot reveals key insights into the priorities and behaviors of Gen Z, covering everything from nostalgia and wellness to career aspirations and political engagement. Plus, we&#x2019;ll show how ten standout Gen Z brands are meeting the moment&#x2014;with real examples marketers can learn from.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access to what you need:</p><ul><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#key-events-that-shape-gen-zs-worldview-according-to-canvas8s-report" rel="noreferrer">Key events that shape Gen Z&#x2019;s worldview according to Canvas8&#x2019;s report</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#what-gen-z-expects-from-brands" rel="noreferrer">What Gen Z expects from brands</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#gen-z-preferences-in-2025" rel="noreferrer">Gen Z preferences in 2025</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#10-successful-examples-of-brands-resonating-with-gen-z" rel="noreferrer">10 successful examples of brands resonating with Gen Z</a><ul><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#1-nike" rel="noreferrer">Nike</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#2-glossier" rel="noreferrer">Glossier</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#3-patagonia" rel="noreferrer">Patagonia</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#4-fenty-beauty" rel="noreferrer">Fenty Beauty</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#5-depop" rel="noreferrer">Depop</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#6-oddli" rel="noreferrer">Oddli</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#7-cos" rel="noreferrer">COS</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#8-owala" rel="noreferrer">Owala</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#9-starface" rel="noreferrer">Starface</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#10-cider" rel="noreferrer">Cider</a></li></ul></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#looking-for-more-insights-on-gen-z" rel="noreferrer">Looking for more insights on Gen Z?</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#frequently-asked-questions-faqs" rel="noreferrer">FAQs</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-marketing-tools-reviews-social-media-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Reviewing the top 10 AI marketing tools for social media</div><div class="kg-bookmark-description">Learn about the best AI tools for social media management. Compare features, pricing, and user reviews to find the perfect solution for your business.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="5 brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/06/AI-marketing-tools-for-social-media-marketing-reviews-and-comparisons.webp" alt="5 brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="key-events-that-shape-gen-zs-worldview-according-to-canvas8s-report"><strong>Key events that shape Gen Z&apos;s worldview according to Canvas8&apos;s report</strong></h2><p>According to Canvas8&#x2019;s report, five major events have played a pivotal role in shaping Gen Z:</p><ol><li>The Great Recession (2008)</li><li>Donald Trump&#x2019;s presidency (2016)</li><li>The COVID-19 pandemic (2020)</li><li>Persistent inflation (2022&#x2013;2023)</li><li>Charli XCX&#x2019;s Brat album release (2024)</li></ol><p>These milestones have not only influenced Gen Z&#x2019;s outlook on politics, finances, and careers but have also impacted their consumer behavior. For instance, the 2008 recession fostered a generation that seeks both financial stability and meaningful work. The pandemic, which disrupted education and career paths, also pushed Gen Z to reevaluate their views on traditional institutions and career structures.</p><p>In response to rising inflation and financial challenges, <a href="https://www.contentgrip.com/gen-z-value-driven-consumer-behavior/" rel="noreferrer">Gen Z has become increasingly frugal</a>. Many are turning to budget options and luxury alternatives while investing in financial literacy and making smarter spending decisions.</p><p>Interestingly, Charli XCX&#x2019;s Brat album, with its empowering message of embracing imperfection and chaos, struck a chord with Gen Z, fueling cultural trends and even political discussions.</p>
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  12. <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/C77frc7gy_y/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/C77frc7gy_y/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/C77frc7gy_y/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Charli (@charli_xcx)</a></p></div></blockquote>
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  15. <div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. Book a discovery call to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="5 brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="5 brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-gen-z-expects-from-brands"><strong>What Gen Z expects from brands</strong></h2><p>Gen Z&#x2019;s disillusionment with traditional institutions opens the door for brands to build trust through <a href="https://www.contentgrip.com/marketing-gen-z-brand-authenticity-activism/" rel="noreferrer"><strong>authenticity</strong></a><strong> and transparency</strong>. They value honesty over hype and expect brands to communicate clearly&#x2014;especially in a world where misinformation spreads fast.</p><p>Their expectations go deeper than marketing:</p><ul><li><strong>Mental wellbeing matters:</strong> Gen Z rejects hustle culture. They want flexible, purpose-driven work environments that <a href="https://www.contentgrip.com/gen-z-trends-2025/#gen-z-and-self-care-mental-health-goes-mainstream" rel="noreferrer">prioritize mental health</a>. Brands that reflect these values&#x2014;internally and externally&#x2014;gain credibility.</li><li><strong>Offline is the new luxury:</strong> Tired of being &#x201C;chronically online,&#x201D; many Gen Zers are embracing analog experiences. Think vinyl, books, film cameras. Brands that offer tactile, screen-free moments have a chance to stand out.</li><li><strong>Community-first thinking:</strong> Despite being budget-conscious, 62% of Gen Z values community-driven brands. Shared experiences, digital collaboration, and co-creation platforms help create meaningful connections.</li><li><strong>Wellness as a lifestyle, not a trend:</strong> Forget 10-step routines. Gen Z prefers simple, <a href="https://www.contentgrip.com/gen-z-self-care-trends/#:~:text=Gen%20Z%20is%20changing%20the%20concept%20of%20self%2Dcare%20by%20taking%20it%20beyond%20just%20beauty%20and%20wellness%20routines." rel="noreferrer">sustainable wellness practices</a>&#x2014;from skincare to mindfulness. Everyday improvement &gt; over-the-top self-care.</li><li><strong>Values over virality:</strong> According to WGSN, five pillars drive Gen Z behavior: self-definition, intentional wellness, pan-Asian creativity, Work 3.0, and smart consumption. Brands that align with these values&#x2014;through products, content, and culture&#x2014;earn long-term trust.</li></ul><h3 id="%F0%9F%A7%A0-what-marketers-should-know">&#x1F9E0; What marketers should know</h3><ul><li>62% of Gen Z consumers want community in their purchases.</li><li>Brands need to balance digital convenience with analog meaning.</li><li>Clear, ethical messaging is non-negotiable.</li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/marketing-gen-z-brand-authenticity-activism/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z: obsessed with brand authenticity and activism</div><div class="kg-bookmark-description">Gen Z is developing its voice in the real world and online. Marketers and brands should take notice by improving their outward image to cater to new market attitudes.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="5 brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Brandon T. Suss</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2022/09/rod-long-f6PNAO4Kn18-unsplash.jpg" alt="5 brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="gen-z-preferences-in-2025">Gen Z preferences in 2025</h2><p>Brands that want to stay relevant with Gen Z in 2025 need to follow how their platform preferences, content consumption habits, and brand expectations are evolving. Below are key insights from freely accessible reports and articles that reflect what Gen Z expects from brands this year.</p><h3 id="social-media-preferences">Social media preferences</h3><p><a href="https://www.contentgrip.com/gen-z-search-behavior-tiktok-chatgpt/" rel="noreferrer">TikTok continues to dominate Gen Z&#x2019;s attention</a>, but YouTube is regaining relevance, especially for longer-form content and in-depth product research. According to <a href="https://www.pewresearch.org/internet/2023/12/11/teens-social-media-and-technology-2023/#:~:text=About%20half%20of%20teens%20use,on%20the%20site%20almost%20constantly."><u>Pew Research</u></a>, 67% of teens (which includes younger Gen Z) use TikTok, and 93% use YouTube regularly.</p><p>Instagram is still relevant for aesthetic discovery and influencer shopping, but BeReal and Snapchat remain important for more personal, friend-based interactions</p><p>Key platforms for Gen Z in 2025:</p><ul><li>TikTok &#x2013; entertainment, trends, and product discovery.</li><li>YouTube &#x2013; product reviews, tutorials, and long-form content.</li><li>Instagram &#x2013; influencer content and product discovery.</li><li>Snapchat &#x2013; casual communication with friends.</li><li>BeReal &#x2013; authentic, unfiltered updates.</li></ul><h3 id="content-preferences">Content preferences</h3><p>Gen Z favors content that feels authentic and participatory. Highly produced ads are often skipped in favor of unfiltered product reviews, &#x201C;day in the life&#x201D; vlogs, and brand storytelling with a personal touch. A <a href="https://www.hubspot.com/stateofmarketing"><u>2024 report from HubSpot</u></a> found that 61% of Gen Z prefers brands that collaborate with creators who reflect real-life experiences, rather than celebrities.</p><p>Interactive formats &#x2014; like polls, Q&amp;A sessions, and story-based content &#x2014; consistently drive more engagement than static content.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gen-z-wants-vs-millennials-content-formats/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Content formats: What Gen Z wants vs. millennials</div><div class="kg-bookmark-description">Interactive, static, or meme-driven? Learn the content types that resonate most with Gen Z and Millennials&#x2014;and how to effectively blend them.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-637.png" alt="5 brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/content-formats.webp" alt="5 brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p>Popular content formats in 2025:</p><ul><li>Short-form video (TikTok, Instagram Reels).</li><li>Unfiltered product reviews &amp; creator collabs.</li><li>Behind-the-scenes content showing how products are made.</li><li>Interactive posts like polls and &#x2018;this or that&#x2019; stories.</li></ul><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@reaganbaylee/video/7257047399657508138" data-video-id="7257047399657508138" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@reaganbaylee" href="https://www.tiktok.com/@reaganbaylee?refer=embed">@reaganbaylee</a> <p>barbie movie honest review!! &#x1F440; <a title="barbie" target="_blank" href="https://www.tiktok.com/tag/barbie?refer=embed">#barbie</a> <a title="barbiemovie" target="_blank" href="https://www.tiktok.com/tag/barbiemovie?refer=embed">#barbiemovie</a> <a title="barbiethemovie" target="_blank" href="https://www.tiktok.com/tag/barbiethemovie?refer=embed">#barbiethemovie</a> </p> <a target="_blank" title="&#x266C; original sound - Reagan Baylee" href="https://www.tiktok.com/music/original-sound-7257047432654080814?refer=embed">&#x266C; original sound - Reagan Baylee</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><h3 id="brand-values-and-ethical-expectations">Brand values and ethical expectations</h3><p>A longstanding <a href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/meet-generation-z-shaping-the-future-of-shopping"><u>McKinsey study</u></a> highlighted that Gen Z consumers increasingly consider sustainability, ethical sourcing, and brand values when making purchase decisions. While newer data is limited, the trend holds steady, with brands who actively engage in social issues and demonstrate ethical business practices retaining more Gen Z loyalty.</p><p>What Gen Z expects from brands in 2025:</p><ul><li>Real commitments to sustainability, not vague claims.</li><li>Inclusive representation across products and campaigns.</li><li>Engagement in real conversations around social issues.</li><li>Circular economy options like resale or recycling programs.</li></ul><h2 id="10-successful-examples-of-brands-resonating-with-gen-z"><strong>10 successful examples of brands resonating with Gen Z</strong></h2><h3 id="1-nike"><a href="https://www.nike.com/ie/"><u>1. Nike</u></a></h3><p>Nike connects with Gen Z through bold messaging centered on empowerment, individuality, and social justice. Its campaigns consistently highlight inclusivity and purpose-driven storytelling.</p><p><a href="https://www.wk.com/work/nike-dream-crazy/">Nike&#x2019;s &#x201C;Dream Crazy&#x201D; campaign</a>, narrated by Colin Kaepernick, spotlighted athletes who broke barriers&#x2014;resonating with Gen&#x202F;Z&#x2019;s values around activism and identity. It was followed by &#x201C;<a href="https://www.wk.com/work/nike-dream-crazier/">Dream Crazier,</a>&#x201D; focused on female empowerment.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXf4eAsBSgYrik3g1qTRPCdog20EH2fwfUaFLJH2M7Y7DRBi_H8c_ffVllye_MDgCN1lDOqVQmFzSn5XwYx1qNwu9kl_WKk7oOzg8tS3PEdnr7C7gahBt1Wm7SwQRFyh9BNruzt60w?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="339"></figure><h3 id="2-glossier"><a href="https://www.glossier.com/"><u>2. Glossier</u></a></h3><p>Known for its user-generated content and community-driven approach, Glossier has built a brand around transparency and simplicity. Their minimalist skincare products cater to Gen Z&#x2019;s preference for no-fuss wellness solutions.</p><p>Its <a href="https://www.youtube.com/watch?v=m-5VU1pnTb0"><u>&#x201C;You&#x202F;Look&#x202F;Good&#x201D; campaign</u></a>, featuring micro&#x2011;influencers sharing unfiltered selfies using products like Boy&#x202F;Brow and Cloud&#x202F;Paint, reinforced trust and resonated deeply with young audiences.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfCs088o3DC3d15q_lyM9MkYalFCiUB6c8PCTBgXw7vRKcepfd4rR62ruWUA-h7CBEn3V0Kkg_eWBMt4znPp00bqEeat9cHVnkYOs0dSN_is1T-i4TUBcZvL808ZkZFI5IC2_WR?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="339"></figure><h3 id="3-patagonia"><a href="https://www.patagonia.com/home/"><u>3. Patagonia</u></a></h3><p>As a leading voice in environmental activism, Patagonia connects deeply with Gen Z&#x2019;s focus on sustainability. The brand&#x2019;s commitment to ethical production and environmental causes makes it a go-to for conscious consumers.</p><p>Through its Action Works platform, Patagonia launched &#x201C;<a href="https://www.patagonia.com/actionworks/organizations/gen-z-for-civic-engagement/"><u>Gen-Z for Civic Engagement,</u></a>&#x201D; encouraging youth activism around sustainability and social justice.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdhLD45VWEEK8B7HapniBSEl0wxlh6iDo-EU4YMYzQkMQEurfCh61NFws_10jQLOjComRim2sTVh-ijnFSGwF2RtOxq4e9PWeQGo8Qeh8vWxi0wsQg8Q12iO3OkxKGFXKIDYOGraA?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="363"></figure><h3 id="4-fenty-beauty"><a href="https://fentybeauty.com/en-id?ranEAID=y9ozrjBcgg8&amp;ranMID=42834&amp;ranSiteID=y9ozrjBcgg8-t5lr4b1j8ZOD2HsEq..nrg&amp;utm_campaign=1&amp;utm_content=10&amp;utm_medium=affiliate&amp;utm_source=Mavely&amp;utm_term=3613654&amp;gad_source=1&amp;gclid=CjwKCAjwpbi4BhByEiwAMC8JnSpKPRySZLlYnjNj7bURBXxw2NOji-S3pz1lmV17nDgrcj-IkRmiHBoCX7YQAvD_BwE"><u>4. Fenty Beauty</u></a></h3><p>By embracing diversity and inclusivity, Fenty Beauty has set a new standard in the cosmetics industry. Its wide range of shades and emphasis on representing all skin tones reflects Gen Z&#x2019;s expectations for representation and fairness in the marketplace.</p><p><a href="https://youtu.be/ubHt-vmIqhg"><u>Fenty&#x2019;s launch campaign</u></a> featuring 40+ foundation shades redefined beauty standards. Its ongoing push for inclusivity continues to resonate deeply with Gen&#x202F;Z.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfk91w6u4QVYz5DhXm6GM6cAe_TbmrUsSn4qWGdc12nPGdLEFAtjaCI_Ggtd0xkySiCs5bU2tKdANjA2O2HzOIA4MK6PjN6Be4w24TiiBnRwvcDbMQG01U3h76u4_UA7eEMmihtdw?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="229"></figure><h3 id="5-depop"><a href="https://www.depop.com/"><u>5. Depop</u></a></h3><p>The social shopping platform combines Gen Z&#x2019;s love for vintage fashion with its desire for sustainable consumption. Depop offers a community-oriented experience, where users can buy and sell pre-loved items, blending commerce with social responsibility.</p><p>Depop blends sustainable fashion with social shopping. <a href="https://news.depop.com/company-news/depop-takes-over-los-angeles-to-launch-depop-this-look/"><u>Campaigns like &#x201C;Depop This Look&#x201D; </u></a>in LA and a student ambassador program promote community and conscious consumption.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd4RppIf4VtdlXmU9UOPZzMVpG0I14Jw2CnuZY49uncCORPpTcePPXA0JNsCrIy-efJNm6jNTWZgQuNJlbCjfVWFOkW93JP_tMf2Tf8UaXZRTpRoWqVz6-4yGBjBV8D2znabDAdRA?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="339"></figure><h3 id="6-oddli"><a href="https://oddli.com/?srsltid=AfmBOor_s9R8y_7uZz1ZTsCJt8nwlRBi6NB-h6vlj0WW8g7iT6Dgy1c_"><u>6. Oddli</u></a></h3><p>Oddli, founded by Stanford graduates Eleanor Chen and Jensen Neff, is a sustainable fashion brand that began as a class project in 2021. The brand distinguishes itself by using deadstock materials and ethical production practices. Oddli&apos;s vibrant designs, such as women&apos;s boxer shorts and custom name shirts, emphasize individuality and environmental consciousness.</p><p>Its <a href="https://www.inc.com/viktoriia-vasileva/this-fashion-brand-nearly-doubled-annual-revenue-its-instagram-strategy-is-genius/91174971"><u>&#x201C;Oddli Club&#x201D; campaign</u></a>, launched through Instagram&#x2019;s &#x201C;Close Friends,&#x201D; offered behind&#x2011;the&#x2011;scenes previews, early access drops (like custom name tees), and even real&#x2011;world meetups. This authentic and invitation&#x2011;only experience turned followers into active brand ambassadors.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfoxtJ5P8oONSy0Itz3MG2WyE4NNUmp9w9iS6uUsMIUYk3At99_UnbsBfgw4vr5VaPsPFOxT8Xij5yxAs5rZHdjzUMt9N6PfTFQGvlHhgXFclPIPlQvP5ycerRh00E979tMl48c?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="339"></figure><h3 id="7-cos"><a href="https://www.cos.com/index.html?originReferrer=https%3A%2F%2Fwww.google.com%2F"><u>7. COS</u></a></h3><p>COS, a London-based brand owned by H&amp;M, has risen to prominence as a luxury-adjacent fashion label embodying the &quot;quiet luxury&quot; aesthetic without high price tags. The brand&apos;s emphasis on quality craftsmanship, sustainable materials, and affordability aligns with Gen Z&apos;s preference for minimalist, sustainable fashion choices.</p><p>&#xA0;COS gained traction with Gen&#x202F;Z through its <a href="https://youtu.be/Dc4CNobGgrQ"><u>&#x201C;Clean Cut Tee&#x201D; campaign</u></a>, which used creator collabs to spotlight minimalist style and sustainable quality.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdZt-JVl6OGuDcLL2bwnUCSqz03deTUS_Cw6jDvc-6W045KmxofGwlHdcQ-PHf9Xq2qenCQbcQpyXmfR9nxVH1Q3e2tw_hYM8aRfuHp8k4Hxq_vqQDqP0MjcurhKUu2dsWjVOVgew?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="401"></figure><h3 id="8-owala"><a href="https://owalalife.com/?srsltid=AfmBOopqOMmYHw6fLweks-zAetaxIWGZ5ZjyEPYi-yXy4IIzOkEi8XwG"><u>8. Owala</u></a></h3><p>Owala, a brand specializing in insulated stainless-steel water bottles, has gained popularity among Gen Z for its unique aesthetics and patented lid design. The brand&apos;s modular bottles allow consumers to mix and match colors, catering to Gen Z&apos;s desire for personalization.</p><p>Owala&#x2019;s colorful, mix-and-match FreeSip bottles exploded in popularity thanks to <a href="https://www.contentgrip.com/gen-z-tumbler-trend/#owala-the-new-darling-of-functional-cool"><u>TikTok virality</u></a>, boosted by campaigns around hydration and civic action.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeeZccaJx7Uzz5PzkMKgxhQ1OHQxPLFmzDx4kAViEXZexb6iWcfi7NIH-fPtR--pDc_2bgQLOncBegMhgkIahvnbrZOOaZBhY0e3zTTmYq8Z2Az3PKbN2_lmhQEJkfVwvrESQJ4hA?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="401"></figure><h3 id="9-starface"><a href="https://starface.world/?srsltid=AfmBOoo1yzJNEm4UM8ZsPrVwiAEqwmLYIT1LgJwmSlCDkBtvoTTGvH4h"><strong><u>9. Starface</u></strong></a></h3><p>Starface, known for its playful pimple patches shaped like stars, has turned skincare into a form of self-expression. By embracing &#x201C;imperfection is cool,&#x201D; the brand has built a loyal Gen Z following that values transparency, fun design, and body positivity. Its bold, unfiltered aesthetic stands out on TikTok and Instagram, and its inclusive campaigns spotlight diverse skin tones and acne experiences.</p><p>Starface transformed skincare stigma with its star-shaped pimple patches. Its <a href="https://www.tiktok.com/@starface?lang=en"><u>TikTok campaigns with #starface</u></a> made acne normal&#x2014;and even cool&#x2014;among Gen&#x202F;Z.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfEo55IWmwVmEDSgXVohRx6m08a811YjXVHyBrYw634wHLtgYRxTG77uvwl5GFHGul9pO-LWiJsDo7ajZU45luVmFpG6OaL9Xr6s6pM1gUXBYlq7Ci7IrfNZ8Uy4J_NflFyWlr4pA?key=hph0axQNfsQOo87LasWnSQ" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="339"></figure><h3 id="10-cider"><a href="https://www.shopcider.com/"><strong><u>10. Cider</u></strong></a></h3><p>Cider is a fast-growing fashion brand often referred to as &#x201C;Zara for Gen Z.&#x201D; It leverages a smart, data-driven model to predict trends and produce only what&#x2019;s likely to sell&#x2014;helping reduce overproduction. With accessible pricing, bold Y2K-inspired styles, and consistent engagement on TikTok, Cider has become a go-to for Gen Z&#x2019;s trendsetters looking for affordable, expressive fashion.</p><p>Cider blends fast fashion with Gen&#x202F;Z ethics through limited, trend-responsive collections pushed via <a href="https://www.tiktok.com/tag/shopcider?lang=en"><u>TikTok with #shopcider</u></a>. Its style-driven campaigns emphasize affordability and individuality.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdvk_o8qNTTIW_BSVv1eOOH_kyNU_ZOvs_vjuxvl1fOW5hoSFM2L9gW3O78TQ9RrIaGIhgBnBNjFR61eycXNhHpu8keDLXQljas9s9J_yYBKAGOnC3XMhxP8CXbmQ99PEtr7Sce2Q?key=hph0axQNfsQOo87LasWnSQ" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="368"></figure><h2 id="looking-for-more-insights-on-gen-z">Looking for more insights on Gen Z?</h2><p>Explore these articles on ContentGrip for deeper analysis on how Gen Z interacts with brands, content, and platforms:</p><ul><li><a href="https://www.contentgrip.com/gen-z-social-media/"><u>Gen Z and social media: what brands must know now</u></a></li><li><a href="https://www.contentgrip.com/how-to-keep-gen-z-loyal-to-your-brand/"><u>How to keep Gen Z coming back to your brand</u></a></li><li><a href="https://www.contentgrip.com/market-content-gen-z/"><u>How to market content to Gen Z in 2025</u></a></li><li><a href="https://www.contentgrip.com/what-gen-z-expects-from-brands/"><u>Sustainability is not the only expectation Gen Z has for brands, here&#x2019;s what matters</u></a></li><li><a href="https://www.contentgrip.com/gen-z-e-commerce-in-southeast-asia/"><u>Gen Z and e-commerce in Southeast Asia: a deep dive into shopping behaviors</u></a></li><li><a href="https://www.contentgrip.com/marketing-gen-z-brand-authenticity-activism/"><u>Gen Z: obsessed with brand authenticity and activism</u></a></li><li><a href="https://www.contentgrip.com/gen-z-and-millennials-outspending-baby-boomers-trust-social-media/"><u>Gen Z and Millennials outspending baby boomers, trust social media more</u></a></li><li><a href="https://www.contentgrip.com/brands-gen-z-like-and-dislike-in-2022/"><u>Brands Gen Zs love and hate in 2022</u></a></li><li><a href="https://www.contentgrip.com/targeting-gen-z-subcultures-not-mainstream/"><u>Targeting Gen Zs? Forget mainstream: it&apos;s all about subcultures now</u></a></li></ul><p>Staying ahead of Gen Z&#x2019;s fast-changing preferences is critical for brands looking to maintain relevance &#x2014; these resources will help you adapt your strategies.</p><h2 id="frequently-asked-questions-faqs">Frequently asked questions (FAQs)</h2><ol><li><strong>What defines a Gen Z brand?</strong></li></ol><p>A Gen Z brand is one that aligns with the generation&#x2019;s values&#x2014;transparency, diversity, mental wellness, and social responsibility. It also communicates through channels and formats Gen Z prefers, like TikTok and authentic creator partnerships.</p><ol start="2"><li><strong>Why does Gen Z care about branding so much?</strong></li></ol><p>For Gen Z, branding is identity. The products they buy and the companies they support are extensions of their personal values and cultural affiliations.</p><p><strong><em>This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow"><strong><em> <u>Book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="5 brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="5 brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfm4stlVg39rchFueMYRIrT-j_9gfsFC5TQ37NAsAs9M_LPEJ0sey96Vaw_jQQL7yltjYDz1_orBk-ype1lX8bXYHLH9oOPCHlLPahlwbpm8dCVU3BKN-GN7tqik-bSoKoMQCJNLOa7Ksiegx5XP44OM1U?key=XWXGoVMjBNJl7uTWzhTFDQ" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="339"></figure>]]></content:encoded></item><item><title><![CDATA[How luxury pop-ups are rewriting the rules of exclusivity]]></title><description><![CDATA[From Dior cafés to Louis Vuitton in Joo Chiat, luxury pop-ups are making exclusivity feel more personal]]></description><link>https://www.contentgrip.com/luxury-pop-ups-exclusivity/</link><guid isPermaLink="false">686e02852242100001ab0e49</guid><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 18 Jul 2025 02:00:12 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/How-luxury-pop-ups-are-rewriting-the-rules-of-exclusivity.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/How-luxury-pop-ups-are-rewriting-the-rules-of-exclusivity.webp" alt="How luxury pop-ups are rewriting the rules of exclusivity"><p>Forget hushed boutiques and doormen. Luxury&apos;s latest power move isn&#x2019;t about keeping people out&#x2014;it&#x2019;s about inviting them in, with intention.</p><p>This article explores how brands like Burberry, Louis Vuitton, and Coach are leveraging pop-up experiences to reframe exclusivity&#x2014;meeting today&#x2019;s consumers in unexpected places while keeping the luxe factor intact.</p><p>For marketers, it&#x2019;s a lesson in how to balance aspiration with accessibility in brand storytelling.</p><h2 id="short-on-time">Short on time?</h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/luxury-pop-ups-exclusivity/#burberry-to-coach-immersive-moments-in-unique-locations" rel="noreferrer">Burberry to Coach: immersive moments in unique locations</a></li><li><a href="https://www.contentgrip.com/luxury-pop-ups-exclusivity/#why-inclusivity-is-the-new-exclusivity" rel="noreferrer">Why inclusivity is the new exclusivity</a></li><li><a href="https://www.contentgrip.com/luxury-pop-ups-exclusivity/#local-context-southeast-asias-appetite-for-luxury-pop-ups" rel="noreferrer">Local context: Southeast Asia&#x2019;s appetite for luxury pop-ups</a></li><li><a href="https://www.contentgrip.com/luxury-pop-ups-exclusivity/#curation-not-dilution-how-brands-protect-prestige" rel="noreferrer">Curation, not dilution: how brands protect prestige</a></li><li><a href="https://www.contentgrip.com/luxury-pop-ups-exclusivity/#brand-love-beyond-the-checkout" rel="noreferrer">Brand love beyond the checkout</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-580.png" alt="How luxury pop-ups are rewriting the rules of exclusivity"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-46.webp" alt="How luxury pop-ups are rewriting the rules of exclusivity" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="burberry-to-coach-immersive-moments-in-unique-locations"><strong>Burberry to Coach: immersive moments in unique locations</strong></h2><p>Luxury pop-ups are evolving from marketing stunts to fully immersive environments. Burberry&#x2019;s Somerset estate takeover exemplifies this shift: think croquet on Burberry-check lawns and chauffeured garden tours in branded buggies.</p><p>In Singapore, Coach&#x2019;s recent Tabby campaign turned ION Orchard into a sensorial playground featuring popsicle art and interactive displays.</p><p>These aren&apos;t just flashy photo ops&#x2014;they&apos;re high-touch entry points that help redefine brand connection for a younger, experience-driven audience.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/luxury-brands-music-video-strategy/#strategic-benefis-for-luxury-brands"><div class="kg-bookmark-content"><div class="kg-bookmark-title">uxury brands tap music videos for storytelling</div><div class="kg-bookmark-description">Music videos are evolving into high-impact marketing tools&#x2014;especially for luxury brands looking to reach Gen Z</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-581.png" alt="How luxury pop-ups are rewriting the rules of exclusivity"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Music-videos-are-becoming-luxury---s-next-big-ad-space.webp" alt="How luxury pop-ups are rewriting the rules of exclusivity" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="why-inclusivity-is-the-new-exclusivity">Why inclusivity is the new exclusivity</h2><p>As Stella Wong of Brand Soul International puts it: &#x201C;No one brand or celebrity is above customers.&#x201D; For consumers who may find flagship boutiques intimidating, pop-ups are a less formal invitation into the luxury fold. They turn cold brand equity into warm familiarity.</p><p>Affordable luxuries&#x2014;like a branded latte or keepsake from a Dior caf&#xE9;&#x2014;create accessible touchpoints without cheapening the brand.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdeP4jPnw4HIIPunKMRXct_hq7t_90kh2aQvJPGc-G024s7VwjzHifXoVXReWO16zarNVNicN2tbymjCoiVY5Dng-N57BuGpR_9fHLlqgaCs24YqAfIXB2UmfKVU7_JR55REEXGOw?key=A2ZnGudbmtzjo_H-lG5fkw" class="kg-image" alt="How luxury pop-ups are rewriting the rules of exclusivity" loading="lazy" width="602" height="499"></figure><p>Wong notes that these gestures deepen engagement while maintaining the aura of rarity.</p><h2 id="local-context-southeast-asias-appetite-for-luxury-pop-ups">Local context: Southeast Asia&apos;s appetite for luxury pop-ups</h2><p>Markets like Malaysia and Singapore have become hotspots for pop-up activations by CELINE, Kate Spade, and Louis Vuitton.</p><p>The regional appetite for high-end experiences is strong, but context is everything.</p><p>Louis Vuitton&#x2019;s Murakami pop-up in Singapore&#x2019;s Joo Chiat married global prestige with local flavor. Situated in a heritage precinct and the only such activation in Southeast Asia, it drew regional traffic while amplifying exclusivity through location and limited access.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcc59htenowxrjxP4BwqbEN9qeVlu3YO8-49oIkM6fhrTktoemLNFYhcqKzS9O8I8Nu3hbIt0l15CKxiIxmJ-dFciEVUkZOrMtGmGt08tS5aUgOt9q_NdlYAFL2xrAp02b5BDqK_w?key=A2ZnGudbmtzjo_H-lG5fkw" class="kg-image" alt="How luxury pop-ups are rewriting the rules of exclusivity" loading="lazy" width="602" height="401"></figure><h2 id="curation-not-dilution-how-brands-protect-prestige">Curation, not dilution: how brands protect prestige</h2><p>As Tjin Lee of Gusto Collective SEA notes, access doesn&#x2019;t have to erode aspiration. The key is curated layers: think VIP-only tastings, early product drops, or in-situ artisans showcasing craftsmanship like Louis Vuitton&#x2019;s repair station.</p><p>Gracia Yap, founder of Next Bold Move, adds that <strong>strategic gatekeeping still matters</strong>.</p><p>A great pop-up leaves all visitors feeling closer to the brand, but VIPs walk away with something deeper&#x2014;a personalized, prestige experience.</p><h2 id="brand-love-beyond-the-checkout">Brand love beyond the checkout</h2><p>What happens after the pop-up matters just as much as what happens during it. &#x201C;A well-designed backdrop isn&#x2019;t just Instagrammable,&#x201D; says Yap, &#x201C;it&#x2019;s a bridge to ongoing engagement.&#x201D;</p><p>Take Ralph Lauren Fragrances&#x2019; Sentosa beach club as a case study. With cocktails, samples, and limited-time Lazada deals, even non-purchasing visitors left with something tangible&#x2014;and a reason to stay connected.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeJgpe9SnJCoH7lHZSMLMSRut9GRj5MPBfAtcaFf-TMKj3oWqjCD38PJZRboOTUDio3Z6iy5ByAlmEY1XN18q7sZ9k6rArC1QdjjDlTKZQDQMFQoJi_4VGp6M0tEJ09sjdMbrweag?key=A2ZnGudbmtzjo_H-lG5fkw" class="kg-image" alt="How luxury pop-ups are rewriting the rules of exclusivity" loading="lazy" width="602" height="401"></figure><p>Pop-ups also create brand advocates. A positive, pressure-free encounter might not convert today, but it puts the brand into the consumer&#x2019;s consideration set for future decisions.</p><p>Today&#x2019;s consumers crave access and experience&#x2014;but not at the cost of brand mystery. Luxury pop-ups work when they feel intentional, intimate, and immersive.</p><p>They teach us that exclusivity is no longer about saying &#x201C;no.&#x201D; It&#x2019;s about saying &#x201C;yes&#x201D; in the right way, to the right people, in the right context.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-243.png" alt="How luxury pop-ups are rewriting the rules of exclusivity"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-199.png" alt="How luxury pop-ups are rewriting the rules of exclusivity" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Oakley dives into AI wearables with Meta partnership]]></title><description><![CDATA[Oakley enters the AI glasses race with Meta—here’s what brands should be watching]]></description><link>https://www.contentgrip.com/oakley-meta-ai-glasses/</link><guid isPermaLink="false">6878725a99bd270001356f12</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 17 Jul 2025 12:00:38 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Oakley-dives-into-AI-wearables-with-Meta-partnership.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Oakley-dives-into-AI-wearables-with-Meta-partnership.webp" alt="Oakley dives into AI wearables with Meta partnership"><p>Oakley is entering the AI glasses arena in a new partnership with Meta, launching a high-performance wearable tech line aimed at creators, athletes, and lifestyle-forward consumers.</p><p>This article explores the Oakley Meta HSTN smart glasses: what&#x2019;s in the product, how it compares to Meta&#x2019;s existing wearables, and why marketers in fashion, sports, and tech should care.</p><p>With <a href="https://www.ray-ban.com/usa/ray-ban-meta-ai-glasses" rel="noreferrer">Ray-Ban</a> already on board, this Oakley partnership signals Meta&#x2019;s growing ambition to dominate the AI wearables category&#x2014;and that could unlock new opportunities (and risks) for experiential and creator-led marketing.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access:</p><ul><li><a href="https://www.contentgrip.com/oakley-meta-ai-glasses/#what-happened-oakley-and-meta-unveil-new-smart-glasses-line" rel="noreferrer">What happened: Oakley and Meta unveil new smart glasses line</a></li><li><a href="https://www.contentgrip.com/oakley-meta-ai-glasses/#context-why-this-launch-matters-now" rel="noreferrer">Context: why this launch matters now</a></li><li><a href="https://www.contentgrip.com/oakley-meta-ai-glasses/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-614.png" alt="Oakley dives into AI wearables with Meta partnership"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-50.webp" alt="Oakley dives into AI wearables with Meta partnership" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-happened-oakley-and-meta-unveil-new-smart-glasses-line"><strong>What happened: Oakley and Meta unveil new smart glasses line</strong></h2><p><a href="https://about.fb.com/news/2025/06/introducing-oakley-meta-glasses-a-new-category-of-performance-ai-glasses/"><u>The Oakley Meta HSTN</u></a> (pronounced &quot;HOW-stuhn&quot;) debuts on Friday, July 11, with a launch price of US$499. The rest of the collection will follow later this summer, starting at US$399.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/Wr-_neqfirc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Introducing Performance AI glasses by Oakley Meta"></iframe></figure><p>Key product specs include:</p><ul><li>Ultra HD (3K) video cameras for hands-free content capture</li><li>Built-in Meta AI chatbot assistant</li><li>Integrated open-ear speakers</li><li>IPX4 water resistance</li><li>Up to 8 hours of active use and 48 hours of portable charging via case</li></ul><p>The product will launch in 15 countries including the US, UK, Canada, Germany, and Australia. Additional markets like India, Mexico, and the UAE will follow later in the year.</p><p>To boost visibility, Oakley is backing the launch with a star-studded campaign featuring athletes like Kylian Mbapp&#xE9;, Patrick Mahomes, Gabriel Medina, and J.R. Smith&#x2014;tapping into its deep bench of sports ambassadors under the &quot;Team Oakley&quot; brand.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXf72Ap4yIjlNBliF4eDzJxBbJAgARDVgvaIvmDV9zN5neQ9tOZs1Wqe3mM2evciwEPJhj-8pP_yCLyMsTZ_uE7StF1wRB8I_YKSP259DWbIYJ0TVnTGF0PiDoe1obwHJhwA6ciuUQ?key=4NQjUzcNwjHsCvSy8JIPDg" class="kg-image" alt="Oakley dives into AI wearables with Meta partnership" loading="lazy" width="602" height="347"></figure><h2 id="context-why-this-launch-matters-now"><strong>Context: why this launch matters now</strong></h2><p>Meta&#x2019;s AI eyewear ecosystem is gaining real traction. Since the October 2023 debut of Meta Ray-Ban smart glasses, more than 2 million units have sold as of February 2025. Meta is now targeting annual production of 10 million glasses by end-2026.</p><p>The Oakley HSTN launch marks a clear shift: Meta is expanding from fashion-centric smart eyewear (via Ray-Ban) to performance and action-first use cases.</p><p>For Oakley, this is also a strategic evolution&#x2014;from premium sports eyewear to multifunctional, tech-enhanced lifestyle products that blur the lines between utility and entertainment. That opens the door for more immersive and creator-friendly product positioning across sports, travel, and even urban content niches.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing&#x2019;s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-613.png" alt="Oakley dives into AI wearables with Meta partnership"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-39.webp" alt="Oakley dives into AI wearables with Meta partnership" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>Marketers in fashion, sports, tech, and creator-first industries should be tracking this launch closely. Here&#x2019;s why:</p><h3 id="1-smart-glasses-are-becoming-lifestyle-marketing-tools"><strong>1. Smart glasses are becoming lifestyle marketing tools</strong></h3><p>With hands-free video and built-in AI, Oakley Meta HSTN isn&#x2019;t just about utility&#x2014;it&#x2019;s about enabling frictionless content creation in real time. Expect to see these show up in creator gear lists, sports vlogs, and event activations.</p><h3 id="2-influencer-campaigns-will-shift-toward-pov-content"><strong>2. Influencer campaigns will shift toward POV content</strong></h3><p>Athletes like Mahomes and Mbapp&#xE9; are already onboard. But this type of product lends itself to unfiltered, point-of-view footage&#x2014;from surf breaks to urban commutes. Smart marketers will explore how to integrate their brands into this emerging format.</p><h3 id="3-physical-product-new-data-stream"><strong>3. Physical product = new data stream</strong></h3><p>With Meta AI onboard, these glasses offer a potential backdoor into behavioral insights. While privacy concerns remain, the long-term play could include contextual ad targeting, eye-tracking engagement metrics, and more immersive product experiences.</p><h3 id="4-think-beyond-meta%E2%80%99s-platform-ecosystem"><strong>4. Think beyond Meta&#x2019;s platform ecosystem</strong></h3><p>While Meta powers the AI and software, Oakley brings its own lifestyle cachet. Marketers working with experiential or performance brands should view this as a hybrid product&#x2014;not just another Meta device, but a fashion-tech tool for movement-centric storytelling.</p><p>The Oakley Meta HSTN launch isn&#x2019;t just another wearable&#x2014;it&#x2019;s a signal. Smart glasses are shifting from novelty to niche utility, especially in high-energy environments like sports, travel, and urban exploration.</p><p>For marketers, that means rethinking how products, partnerships, and creator content show up in the physical-digital hybrid world. Oakley&#x2019;s move into AI eyewear isn&#x2019;t just about vision&#x2014;it&#x2019;s about visibility.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-258.png" alt="Oakley dives into AI wearables with Meta partnership"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-214.png" alt="Oakley dives into AI wearables with Meta partnership" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Mastering AI marketing tools: essential skills and training programs]]></title><description><![CDATA[Discover essential AI marketing skills, top training programs, and valuable resources to stay competitive and innovative in today's digital landscape.]]></description><link>https://www.contentgrip.com/ai-marketing-tools-training-skill-development/</link><guid isPermaLink="false">6687a4a4e0f7c500018b47f9</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 17 Jul 2025 09:28:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Mastering-AI-marketing-tools-essential-skills-and-training-programs.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Mastering-AI-marketing-tools-essential-skills-and-training-programs.webp" alt="Mastering AI marketing tools: essential skills and training programs"><p>In today&apos;s rapidly evolving digital landscape, mastering AI marketing skills is no longer just an advantage&#x2014;it&apos;s a necessity for staying ahead. This article offers a comprehensive guide to the essential skills needed for AI marketing, highlights top training programs, and provides valuable resources for continuous learning. By understanding and leveraging these tools and techniques, marketers can drive innovation, optimize performance, and deliver exceptional results.</p><p>As AI continues to transform the marketing industry, the ability to effectively use AI tools can set your team apart. With practical steps and expert insights from leaders like <a href="https://fivecube.agency/saas-design-services" rel="noreferrer">Fivecube</a>, a SaaS website design agency, you&apos;ll be equipped to harness the full potential of AI in your marketing efforts, ensuring you remain competitive in this data-driven era.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-marketing-tools/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Top 50 AI marketing tools in 2024</div><div class="kg-bookmark-description">Discover the best 50 AI-driven tools that will transform your marketing in 2024 and supercharge your strategies.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Mastering AI marketing tools: essential skills and training programs"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/06/Top-50-AI-tools-for-marketing-this-2024-2.webp" alt="Mastering AI marketing tools: essential skills and training programs" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="essential-skills-for-ai-marketing"><strong>Essential skills for AI marketing</strong></h2><p>To thrive in the evolving landscape of AI marketing, mastering essential skills is crucial. First and foremost is <strong>data analysis</strong>. Understanding and interpreting data helps marketers make informed decisions, identify patterns, and track key performance indicators (KPIs). Proficiency in tools like Excel, <a href="https://www.tableau.com/"><u>Tableau</u></a>, and <a href="https://www.python.org/"><u>Python</u></a>, along with practical experience in A/B testing, is indispensable.</p><p>Next, a <strong>solid grasp of machine learning basics</strong> is essential. Marketers need to understand algorithms, models, and the differences between supervised and unsupervised learning. Familiarity with frameworks such as <a href="https://www.tensorflow.org/"><u>TensorFlow</u></a> and <a href="https://scikit-learn.org/stable/"><u>Scikit-learn</u></a>, along with skills in training and validating models, equips marketers to leverage AI effectively.</p><p><strong>Marketing automation</strong> is another critical skill. Proficiency in tools like <a href="https://www.hubspot.com/products/crm"><u>HubSpot</u></a>, <a href="https://business.adobe.com/uk/products/marketo/adobe-marketo.html"><u>Marketo</u></a>, and <a href="https://mailchimp.com/landers/email-marketing-platform/?ds_c=DEPT_AOC_Google_Search_ROW_EN_Brand_Acquire_Omega_50off_T5&amp;ds_kids=p78377606840&amp;ds_a_lid=kwd-2285511033&amp;ds_cid=71700000115522801&amp;ds_agid=58700008587104270&amp;gad_source=1&amp;gclid=Cj0KCQjws560BhCuARIsAHMqE0HOyWS6f-Br8uHxcxNd9vDjMtJKtQhjQ70Yw65NhepltTx5X9ovGK8aAlc3EALw_wcB&amp;gclsrc=aw.ds"><u>Mailchimp</u></a> allows marketers to create automated workflows for email campaigns, social media, and lead nurturing. Understanding customer segmentation and the ability to analyze campaign performance are key to optimizing automation efforts.</p><p><strong>Content creation and management skills</strong> are also vital. AI tools like <a href="http://copy.ai"><u>Copy.ai</u></a>, <a href="https://www.jasper.ai/industries/media-and-publishing"><u>Jasper</u></a>, and <a href="https://app.grammarly.com/"><u>Grammarly</u></a> can enhance content production, while knowledge of SEO best practices ensures content optimization. Familiarity with content management systems like <a href="https://wordpress.com/"><u>WordPress</u></a> and the ability to create multimedia content are important for a well-rounded marketing strategy.</p><p><strong>Customer relationship management (CRM) skills</strong> are essential. Marketers should be proficient in CRM tools like <a href="https://www.salesforce.com/ap/"><u>Salesforce</u></a>, <a href="https://www.zoho.com/crm/free-crm.html"><u>Zoho CRM</u></a>, and <a href="https://www.hubspot.com/products/crm"><u>HubSpot CRM</u></a>. Managing customer data, automating communication, and analyzing customer behavior are crucial for improving customer experiences and driving marketing success.</p><p>Lastly, marketers leveraging AI should also be familiar with <a href="https://blog.skyvia.com/salesforce-data-loaders/" rel="noreferrer">sf data loader</a> to streamline their data integration and campaign management efforts. This tool enables efficient importing, exporting, and updating of large datasets in Salesforce, which is vital for maintaining clean data pipelines and optimizing campaign performance.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/essential-ai-tools-to-build-martech-stack/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Build a powerful 2024 martech stack with these 7 AI tools</div><div class="kg-bookmark-description">Explore the strategic importance of integrating artificial intelligence (AI) and machine learning (ML) into your marketing technology stack to drive significant improvements in both customer engagement and business outcomes.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Mastering AI marketing tools: essential skills and training programs"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/05/7-essential-AI-tools-to-build-your-2024-martech-stack.jpeg" alt="Mastering AI marketing tools: essential skills and training programs" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="training-programs-for-mastering-ai-tools"><strong>Training programs for mastering AI tools</strong></h2><p>To master AI marketing tools, several training programs can provide comprehensive learning experiences. Google AI offers free courses on machine learning and AI, including the &quot;<a href="https://developers.google.com/machine-learning/crash-course"><u>Machine Learning Crash Course</u></a>&quot; and &quot;<a href="https://developers.google.com/machine-learning/crash-course/first-steps-with-tensorflow/toolkit"><u>Introduction to TensorFlow</u></a>&quot;. These courses feature practical exercises and real-world case studies, providing a solid foundation in AI.</p><p><a href="https://www.coursera.org/"><u>Coursera</u></a> is another excellent platform, offering a variety of AI and machine learning courses from universities like Stanford and institutions like Google. Courses range from free to US$79 per month for unlimited access, with specializations such as &quot;<a href="https://www.coursera.org/learn/ai-for-everyone"><u>AI For Everyone</u></a>&quot; by Andrew Ng and &quot;<a href="https://www.coursera.org/specializations/deep-learning"><u>Deep Learning Specialization</u></a>&#x201D;. These courses include video lectures, quizzes, and hands-on projects, with certificates available upon completion.</p><p><a href="https://www.udacity.com/?promo=year_end&amp;coupon=JULY4&amp;utm_source=gsem_brand&amp;utm_medium=ads_r&amp;utm_campaign=12907755074_c_individuals&amp;utm_term=124133496400&amp;utm_keyword=udacity_e&amp;utm_source=gsem_brand&amp;utm_medium=ads_r&amp;utm_campaign=12907755074_c_individuals&amp;utm_term=124133496400&amp;utm_keyword=udacity_e&amp;gad_source=1&amp;gclid=CjwKCAjwkJm0BhBxEiwAwT1AXAQ7q1Ii-3glHuTobhzkGhUGWqcZfK5U7O6xsKZXBdYNEbOpah_iGBoCcKcQAvD_BwE"><u>Udacity</u></a> offers nanodegree programs focused on AI and machine learning, such as &quot;<a href="https://www.udacity.com/course/ai-programming-python-nanodegree--nd089"><u>AI Programming with Python</u></a>&quot; and &quot;<a href="https://www.udacity.com/course/deep-learning-nanodegree--nd101"><u>Deep Learning</u></a>&quot;. Priced at US$124.5 per month, these programs include mentor support, real-world projects, and career services, culminating in industry-recognized credentials.</p><p><a href="https://www.edx.org/"><u>EdX</u></a> provides AI and machine learning courses from prestigious universities like MIT and Harvard. Courses can be audited for free, with verified certificates starting at US$49. Programs like &quot;<a href="https://www.edx.org/learn/computer-programming/edx-generative-ai-for-business-leaders"><u>Generative AI for Business Leaders</u></a>&quot; and &quot;<a href="https://www.edx.org/learn/machine-learning/massachusetts-institute-of-technology-machine-learning-with-python-from-linear-models-to-deep-learning"><u>Machine Learning with Python</u></a>&quot; feature video lectures, interactive labs, and community forums, offering a comprehensive learning experience.</p><p>LinkedIn Learning offers a broad range of AI and marketing courses for US$29.99 per month. Courses such as &quot;<a href="https://www.linkedin.com/learning/artificial-intelligence-for-marketing"><u>Artificial Intelligence for Marketing</u></a>&quot; and &quot;<a href="https://www.linkedin.com/learning/artificial-intelligence-foundations-machine-learning-22345868"><u>Artificial Intelligence Foundations: Machine Learning</u></a>&quot; include video tutorials, exercise files, and quizzes, with certificates of completion to share on LinkedIn profiles.</p><h2 id="resources-for-learning-ai-marketing"><strong>Resources for learning AI marketing</strong></h2><p>Several resources are available to aid in learning AI marketing. AI marketing books, such as &quot;<a href="https://www.amazon.com/Artificial-Intelligence-Marketing-Practical-Applications/dp/B07C3WSXPC"><u>Artificial Intelligence for Marketing</u></a>&quot; by Jim Sterne, provide valuable insights into AI applications, data-driven strategies, and practical examples. These books range from US$20 to US$50 and are available in print and digital formats.</p><p>Online communities and forums, like Reddit&apos;s r/marketing and GrowthHackers, offer free access to discussions, advice, and networking opportunities. These platforms provide updates on the latest trends and tools in AI marketing, along with peer support and collaboration opportunities.</p><p>Webinars and podcasts are also valuable resources. Companies like HubSpot, SEMrush, and Google offer free webinars on topics like AI in digital marketing, SEO, and automation. Podcasts such as &quot;<a href="https://www.marketingovercoffee.com/"><u>Marketing Over Coffee</u></a>&quot; and &quot;<a href="https://podcast.emerj.com/"><u>AI in Business</u></a>&quot; feature insights from industry experts and practical tips.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/recommended-ai-social-media-tools-for-marketers/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">8 AI tools for social media marketing and management</div><div class="kg-bookmark-description">Explore 8 AI tools that are essential for content creation and management in social media marketing.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Mastering AI marketing tools: essential skills and training programs"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/04/8-recommended-AI-social-media-tools-for-marketers-in-2024.png" alt="Mastering AI marketing tools: essential skills and training programs" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p>Official documentation and tutorials from AI tools like TensorFlow, IBM Watson, and Google Cloud AI provide free access to comprehensive guides, step-by-step instructions, and community support. These resources offer practical examples and code snippets for hands-on learning.</p><p>Industry blogs and articles, such as those from ContentGrip, AI Marketing Institute, and MarketingProfs, provide free access to articles, case studies, and whitepapers. These blogs offer updates on the latest trends, tools, and techniques in AI marketing, along with expert opinions and practical strategies.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. Book a discovery call to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Mastering AI marketing tools: essential skills and training programs"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Mastering AI marketing tools: essential skills and training programs" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="building-an-ai-ready-marketing-team"><strong>Building an AI-ready marketing team</strong></h2><p>Building an AI-ready marketing team involves a series of strategic steps. The first step is to <strong>assess current skills and knowledge</strong>. Conducting a skills audit helps identify gaps in AI and data literacy. Surveys, interviews, and performance reviews can determine the level of AI understanding among team members and identify training needs.</p><p>Next, provide<strong> training and development opportunities</strong>. Offer access to online courses, workshops, and certifications, and encourage attendance at industry conferences and webinars. Hands-on training with AI tools and platforms, internal knowledge-sharing sessions, and a mentorship program with AI experts can significantly enhance the team&apos;s capabilities.</p><p><strong>Fostering a culture of continuous learning</strong> is also crucial. Encourage curiosity and experimentation with AI technologies, promote a growth mindset, and provide resources and time for ongoing learning and development. Celebrating successes and learning milestones helps maintain motivation and engagement.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-tools-for-marketing-dream-team/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">5 Essential AI tools to build your marketing dream team</div><div class="kg-bookmark-description">Discover the top 4 AI tools that are essential for each role in your marketing dream team.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Mastering AI marketing tools: essential skills and training programs"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2024/04/5-AI-tools-to-build-your-marketing-dream-team.png" alt="Mastering AI marketing tools: essential skills and training programs" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p><strong>Integrating AI into marketing processes</strong> involves identifying areas where AI can enhance efforts, starting with small, manageable projects, and using AI tools for tasks like data analysis, content creation, and customer segmentation. Select AI platforms that align with your objectives. Tools like HubSpot for marketing automation, Jasper AI for content creation, and <a href="https://noltic.com/marketing-cloud" rel="noreferrer">Salesforce Einstein</a> for predictive analytics are excellent options.</p><p>Finally, <strong>measure and optimize performance by setting clear KPIs</strong> and metrics for AI initiatives. Regularly review and analyze the performance of AI tools and processes, gather feedback from team members and stakeholders, and make data-driven adjustments to improve effectiveness. Continuously iterating and optimizing AI strategies ensures sustained success.</p><p>By mastering essential skills, utilizing effective training programs, leveraging valuable resources, and following a strategic approach to building an AI-ready marketing team, marketers can effectively harness the power of AI tools to enhance their marketing efforts. This strategic approach will ensure your team remains competitive and innovative in today&apos;s data-driven marketing landscape.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Mastering AI marketing tools: essential skills and training programs"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Mastering AI marketing tools: essential skills and training programs" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXfll7kch2IB_VDpV7ZmQrJQSIYWf6pLLob932nAI63iB_Xut-Z1TLEhhgf_pqBZivXonIBIdvfTPSeLyU5pygpEPu2FyfvWU3ODTB1T1yyFTXFaKKEFO4AsJUoSXtnfOEJRrvJjRk6273bSOfPA-IwLJZ4B?key=ChBL8yuZSyjTxveXet7tKA" class="kg-image" alt="Mastering AI marketing tools: essential skills and training programs" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[Latest Lightricks model release enables fully directed, 60-second AI video]]></title><description><![CDATA[Lightricks updates LTXV to generate 60-second AI videos with real-time control. Open-source model available free on Hugging Face.]]></description><link>https://www.contentgrip.com/lightricks-ltxv-60-second-ai-videos/</link><guid isPermaLink="false">6878bd5499bd27000135708b</guid><category><![CDATA[Martech]]></category><category><![CDATA[News]]></category><dc:creator><![CDATA[ContentGrip Staff]]></dc:creator><pubDate>Thu, 17 Jul 2025 09:10:46 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Latest-Lightricks-model-release-enables-fully-directed--60-second-AI-video.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Latest-Lightricks-model-release-enables-fully-directed--60-second-AI-video.webp" alt="Latest Lightricks model release enables fully directed, 60-second AI video"><p>Open-source video generation model developer <a href="https://www.lightricks.com/"><u>Lightricks</u></a> is celebrating another industry first, with its latest update dramatically extending the duration of AI-generated clips, from just 8 seconds to as long as 60 seconds. </p><p>The new capability, available for all versions of its flagship LTX Video (LTXV) model, also integrates an improved autoregressive video engine, enabling AI-generated videos to be streamed in real-time, with the creator using multiple prompts to customize and control the video output.</p><p>It&apos;s a significant breakthrough for generative AI video creation, giving creators the ability to generate much lengthier video sequences, while refining them with enhanced control. Once the first second of video is generated, LTXV&apos;s algorithm starts creating the rest of the content in real-time, with the user having full control over the ongoing scene development.</p><h2 id="dynamic-iterative-model-rollouts"><strong>Dynamic, iterative model rollouts</strong></h2><p>The LTXV models were already among the most powerful AI video generation tools around, even prior to today&apos;s update. Available on open-source platforms in addition to native integrations with Lightricks&apos; LTX Studio platform, their codebase and weights are freely available to the AI research community for experimentation, in stark contrast to rival, proprietary models such as OpenAI&apos;s Sora and Runway AI.</p><p>The most advanced of Lightricks&apos; models is LTXV-13B, which <a href="https://siliconangle.com/2025/05/06/lightricks-shakes-ai-video-creation-powerful-open-source-model/"><u>launched in May</u></a> and introduced a novel multiscale rendering capability that enables creators to tinker with their videos, adding more detail and color in a step-by-step fashion, similar to the &quot;layered&quot; technique used by cartoonists and artists in traditional filmmaking to progressively enhance different elements of their videos.</p><p>The 13B model, which uses 13 billion parameters without compromising on processing speed, was trained using content licensed via partnerships with Getty and <a href="https://www.contentgrip.com/lightricks-shutterstock-video-ai/"><u>Shutterstock, for increased visual quality and ethics</u></a>.</p><p>Shortly after LTXV-13B was launched, Lightricks followed up with a &quot;distilled&quot; version that was tweaked for even greater speed and efficiency, enabling high-quality video creation in just four to eight steps. That version also added enhanced support for Low-Rank Adaptation or LoRA, a technique used to adapt large language models for specific tasks without retraining the entire model, giving users the ability to quickly fine-tune it to their needs.</p><p>Lightricks subsequently <a href="https://www.reddit.com/r/StableDiffusion/comments/1lurcs5/ltxvideo_13b_control_loras_the_ltx_speed_with/"><u>added native LoRA controls</u></a> to enable better control of human motion, structure and object boundaries, allowing users to influence the finer details of their videos in ways that other generative AI video tools cannot.</p><h2 id="real-time-video-direction"><strong>Real-time video direction</strong></h2><p>With today&apos;s update, Lightricks is now giving creators, researchers and software developers the opportunity to enrich their AI-generated videos in real time, no matter if they&apos;re using the 13B version or the original two-billion parameter version of LTXV that remains the most suitable for mobile platforms.</p><p>By utilizing real-time autoregressive sequence conditioning, LTVX generates videos in separate chunks of frames, with each previous chunk informing the creation of future frames. According to Lightricks, this enables smoother continuity, similar to how each new paragraph written by a novelist is informed by the last.</p><p>The autoregressive technique is designed to be used with AI-generated video that&apos;s created and streamed over the web in real-time, and supports continuous inputs from the user so they can directly manipulate their dynamically-evolving content. It also supports the real-time application of the newly-added LoRA controls, according to an official announcement from Lightricks, so users can influence the depth of the video and character poses as it&apos;s being streamed.</p><p>Lightricks co-founder and CTO Yaron Inger said the update means that, for the first time, &quot;AI video isn&apos;t just prompted, but truly directed,&quot; enabling real storytelling instead of just visual tricks.</p><p>Lightricks says this new capability, combined with longer-form videos, opens the door to all kinds of new generative storytelling applications, such as adaptive educational and advertising content, augmented reality visuals that can be synchronized with live performances, and more dynamic player-generated cutscenes based on gameplay data. It also supports real-time motion capture, enabling new possibilities for interactive platforms.</p><p>Zeev Farbman, co-founder and CEO of Lightricks, said the ability to generate 60-second videos while simultaneously refining their outputs will unlock a new era for generative media. &quot;LTXV is unique in its ability to create longer scenes while maintaining full control of the extended sequences, which enables coherent storytelling with visual and semantic consistency, transforming AI video from a demo or just a random clip, into a true medium with creative intent,&quot; he said.</p><h2 id="lowered-barriers-for-hardware-and-licensing"><strong>Lowered barriers for hardware and licensing</strong></h2><p>The LTXV models are also among the most cost-effective video generation algorithms around, with the beefy 13B parameter version able to run efficiently on a single H100 graphics processing unit, or even a consumer-grade laptop. That&apos;s in sharp contrast to resource-hungry alternatives such as Sora, which require clusters of GPUs that can only be obtained in the cloud.</p><p>The latest version of LTXV is available to download immediately on Hugging Face and GitHub, complete with its open weights, and it can be used freely without any licensing requirements by upstart developers, academics and other generative AI video enthusiasts.</p>]]></content:encoded></item><item><title><![CDATA[Inside Netflix’s Squid Game takeover in Asia]]></title><description><![CDATA[Netflix’s Squid Game activations are sweeping across Asia. Here’s why that matters for marketers.]]></description><link>https://www.contentgrip.com/netflix-squid-game-asia-activations/</link><guid isPermaLink="false">6878a47a99bd270001357018</guid><category><![CDATA[Content Marketing]]></category><category><![CDATA[News]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 17 Jul 2025 07:27:13 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Inside-Netflix---s-Squid-Game-takeover-in-Asia.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Inside-Netflix---s-Squid-Game-takeover-in-Asia.webp" alt="Inside Netflix&#x2019;s Squid Game takeover in Asia"><p>Netflix is betting big on experiential marketing&#x2014;and this time, it&apos;s doing it in full dystopian style. To promote the first three seasons of its <a href="https://about.netflix.com/en/news/squid-game-by-the-numbers-how-player-456-took-over-the-world"><u>global hit <em>Squid Game</em></u></a>, the streamer rolled out immersive fan events across key Asian cities, transforming local landmarks into real-life game arenas.</p><p>From parades in Seoul and AR jump rope in Manila, to influencer-fueled stunts in India, this continent-spanning activation wasn&#x2019;t just about nostalgia or fandom&#x2014;it was a calculated campaign to spark virality, reinforce brand equity, and pull in new regional audiences.</p><p>This article explores Netflix&apos;s multi-city Squid Game takeover, what makes it different from typical fan service campaigns, and what marketers can learn about scaling IP-driven activations with cultural nuance and measurable ROI.</p><h2 id="short-on-time">Short on time?</h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/netflix-squid-game-asia-activations/#what-netflix-did-across-asia" rel="noreferrer">What Netflix did across Asia</a></li><li><a href="https://www.contentgrip.com/netflix-squid-game-asia-activations/#why-this-matters-now" rel="noreferrer">Why this matters now</a></li><li><a href="https://www.contentgrip.com/netflix-squid-game-asia-activations/#key-marketer-takeaways" rel="noreferrer">Key marketer takeaways</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-630.png" alt="Inside Netflix&#x2019;s Squid Game takeover in Asia"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-53.webp" alt="Inside Netflix&#x2019;s Squid Game takeover in Asia" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-netflix-did-across-asia">What Netflix did across Asia</h2><p>In late June and early July, Netflix launched a series of <em>Squid Game</em>-themed activations across Asia&#x2014;each tailored to local cultures while maintaining global brand consistency.</p><p><strong>Malaysia</strong> hosted <em>Squid Game: The Exhibit</em> at LaLaport Bukit Bintang City Centre, drawing over 8,000 fans in three days. Featuring giant 5.4-meter dolls and games like kite-shaped dalgona and slipper toss (a nod to &apos;Biseokchigi&apos;), the event brought cultural relevance to the IP.</p>
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  17. <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/DLhDcN4vIlA/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/DLhDcN4vIlA/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DLhDcN4vIlA/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Netflix Malaysia (@netflixmy)</a></p></div></blockquote>
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  20. <p><strong>Bangkok</strong> saw a giant jump rope installation hosted by animatronic versions of Young-hee and Chul-su, drawing nearly 70,000 visitors in its first three days. Fans could also play Ddakji and Gonggi near the city&#x2019;s iconic Giant Swing.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXe_gCpoqsI9smp7GeBYM6DfHwz173BGvgvebDq3N-_p7Z-ClnuWj8YRjIMJiHZMjyfR4VaCZNbGMzKo3E5viBS28ED9JY12HDK0lo0qT7sFdpZ2uFfKXJLB14ZrDFYqwvzzaPKnew?key=ZvSbxN-jVuWfxukzJEI3Wg" class="kg-image" alt="Inside Netflix&#x2019;s Squid Game takeover in Asia" loading="lazy" width="602" height="339"></figure><p><strong>Indonesia</strong>&#x2019;s event at Jakarta&#x2019;s Plaza Senayan let 400,000 fans spectate and 1,400 join live games&#x2014;marking a shift toward more inclusive, crowd-friendly formats compared to previous seasons.</p>
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  22. <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/DLkfpudozWM/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/DLkfpudozWM/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DLkfpudozWM/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Netflix Indonesia (@netflixid)</a></p></div></blockquote>
  23. <script async src="//www.instagram.com/embed.js"></script>
  24. <!--kg-card-end: html-->
  25. <p><strong>Manila</strong> integrated AR into its jump rope challenge, turning players into real-time digital avatars. Over 7,500 spectators and 650 participants showed up over four days.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcBQ6K1k39gAjMssZ_rKPkE_MkaiWbwsKGKIkVd9UnGDnfR97McBxojdP76-LUdi8hCRRiIgvFsnzSTG7R2vR-Y3fWnZW6E7nt76NFPHaOGY6ZIxl6V9sefxfhUYhxdVWFI49ennA?key=ZvSbxN-jVuWfxukzJEI3Wg" class="kg-image" alt="Inside Netflix&#x2019;s Squid Game takeover in Asia" loading="lazy" width="602" height="339"></figure><p><strong>Seoul</strong> hosted the most elaborate event: a 348-day-planned parade through the city&#x2019;s historic center, livestreamed to over 4.5 million viewers. With 456 cast and crew members and 38,000 attendees, it was part stunt, part tourism strategy.</p>
  26. <!--kg-card-begin: html-->
  27. <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/DLgnE64IV4s/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/DLgnE64IV4s/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"/></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DLgnE64IV4s/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Netflix Korea | &#xB137;&#xD50C;&#xB9AD;&#xC2A4; &#xCF54;&#xB9AC;&#xC544; (@netflixkr)</a></p></div></blockquote>
  28. <script async src="//www.instagram.com/embed.js"></script>
  29. <!--kg-card-end: html-->
  30. <p><strong>Taipei</strong> attracted over 10,000 fans on opening day with a pink-lit light show and fully booked rope game slots.</p>
  31. <!--kg-card-begin: html-->
  32. <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/DLe144np_B1/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/DLe144np_B1/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"/></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DLe144np_B1/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Netflix Taiwan (@netflixtw)</a></p></div></blockquote>
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  34. <!--kg-card-end: html-->
  35. <p>And <strong>Mumbai</strong> delivered a twist: 19 Indian creators participated in a live unscripted game showdown, paired with localized music content by the Indian Jam Project, local art installations, and even a D2C fashion store takeover.</p>
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  37. <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/DLZ4rH9SgtQ/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/DLZ4rH9SgtQ/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"/></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DLZ4rH9SgtQ/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Netflix India (@netflix_in)</a></p></div></blockquote>
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  40. <figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/squid-game-content-creators-learn/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Squid Game&#x2019;s viral playbook: what marketers can learn</div><div class="kg-bookmark-description">Viral sounds, eye-catching visuals, and relatable themes made Squid Game a hit with Gen Z&#x2014;and a goldmine for marketers.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-631.png" alt="Inside Netflix&#x2019;s Squid Game takeover in Asia"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/I-binge-watched-Squid-Game-from-season-1-to-2-here-s-what-content-creators-can-learn-2.webp" alt="Inside Netflix&#x2019;s Squid Game takeover in Asia" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="why-this-matters-now">Why this matters now</h2><p>Netflix isn&#x2019;t just localizing content&#x2014;it&#x2019;s localizing <em>fandom</em>. As the competition for subscriber growth shifts toward Southeast and South Asia, the streaming giant is doubling down on culturally attuned activations that can bridge physical and digital engagement.</p><p>What&#x2019;s notable here is the deliberate shift from digital-only campaigns to hyper-physical experiences&#x2014;ones that are photogenic, participatory, and algorithmically primed for social media virality. This approach reinforces IP stickiness while building regional goodwill.</p><p>Even more telling: these aren&#x2019;t one-size-fits-all replicas. Each city&#x2019;s activation leveraged unique visual cues, influencers, or tech tools to tailor engagement. For example, the AR screen in Manila added novelty, while influencer-led stunts in India catered to its creator-first culture.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/jinro-squid-game-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">JINRO launches Squid Game soju for season 3 global push</div><div class="kg-bookmark-description">JINRO&#x2019;s new campaign with Netflix reveals how fan activations can drive global product demand</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-629.png" alt="Inside Netflix&#x2019;s Squid Game takeover in Asia"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/JINRO-rides-Squid-Game-hype-again-with-season-3-soju-collab.webp" alt="Inside Netflix&#x2019;s Squid Game takeover in Asia" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="key-marketer-takeaways">Key marketer takeaways</h2><p>Netflix&#x2019;s Squid Game tour offers a masterclass in regionalized experiential strategy. Here&#x2019;s what B2B marketers, brand strategists, and PR pros can take away:</p><p><strong>1. Build participatory content, not just spectacle</strong></p><p>The standout stat? Jakarta&#x2019;s 400,000 spectators vs. 1,400 participants. Allowing the public to play, not just watch, created high-stickiness moments&#x2014;and major UGC potential. Marketers should design activations with opt-in participation at the core.</p><p><strong>2. Local relevance boosts amplification</strong></p><p>Each stop included culturally specific touches: slipper toss in Malaysia, sitar-driven remixes in India, AR jump rope in Manila. Local adaptation signals respect&#x2014;and fuels more organic sharing.</p><p><strong>3. Don&#x2019;t just feature creators&#x2014;give them center stage</strong></p><p>Mumbai&#x2019;s creator-led format wasn&#x2019;t just flashy; it mirrored how Indian audiences consume content. Marketers should build campaigns around creator formats that reflect each region&#x2019;s media habits.</p><p><strong>4. Measurement should go beyond impressions</strong></p><p>Netflix&#x2019;s metrics included not just social reach (25M from Jakarta, 197M impressions on @netflixid) but bookings, livestream views, and in-person engagement. That&#x2019;s a full-funnel view of campaign performance marketers should emulate.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/tiktok-trends-gen-z-marketing-guide/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">TikTok trends 2025: what Gen Z wants and how brands can win</div><div class="kg-bookmark-description">Gen Z is rewriting the rules of brand discovery on TikTok. Here&#x2019;s how to stay relevant.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-627.png" alt="Inside Netflix&#x2019;s Squid Game takeover in Asia"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/The-ultimate-list-of-TikTok-trends-for-Gen-Z-marketing-7.webp" alt="Inside Netflix&#x2019;s Squid Game takeover in Asia" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p><strong>5. Use IP strategically, not passively</strong></p><p>Rather than just slapping a logo on an event, Netflix recreated full games and storylines from <em>Squid Game</em>, maintaining narrative depth. Brands with strong IP assets should think in terms of world-building&#x2014;not just branding.</p><p>Netflix&#x2019;s Squid Game activation across Asia didn&#x2019;t just celebrate a hit series&#x2014;it expanded a global narrative through localized, high-touch engagement. For marketers, it&#x2019;s proof that experiential isn&#x2019;t just back&#x2014;it&#x2019;s evolving.</p><p>The lesson? Great campaigns don&#x2019;t just go viral&#x2014;they embed themselves into culture. And when paired with strong IP and regional sensitivity, they can become both fan service and strategic brand-building in one move.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-266.png" alt="Inside Netflix&#x2019;s Squid Game takeover in Asia"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-222.png" alt="Inside Netflix&#x2019;s Squid Game takeover in Asia" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Trends and data: 50+ new and powerful marketing statistics]]></title><description><![CDATA[We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2025 and beyond]]></description><link>https://www.contentgrip.com/marketing-statistics/</link><guid isPermaLink="false">661e53b3d134660001c13404</guid><category><![CDATA[Reports]]></category><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 17 Jul 2025 04:21:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Trends-and-data-NEW-and-powerful-marketing-statistics.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Trends-and-data-NEW-and-powerful-marketing-statistics.webp" alt="Trends and data: 50+ new and powerful marketing statistics"><p>To help you stay ahead, we&apos;ve compiled over 50 powerful AI marketing statistics that reveal how brands, marketers, and consumers are adapting.</p><p>Use this AI marketing data to benchmark your strategy, uncover trends, and identify growth opportunities.</p><h3 id="the-future-of-ai-in-marketing-2025-trends-tools-and-strategies"><a href="https://www.contentgrip.com/future-ai-marketing/"><strong><u>The future of AI in marketing 2025: trends, tools and strategies:</u></strong></a></h3><ol><li>The global AI in marketing market is projected to reach US$47.32 billion in 2025, up from US$12.05 billion in 2020, reflecting a CAGR of 36.6%.</li><li>88% of marketers report the use of AI in their daily operations as of 2025.</li><li>83% of marketers who use AI report increased efficiency of nearly 50% saving 1&#x2013;5 hours weekly.</li><li>84% of marketers who use AI also say it speeds up high-quality content delivery.</li><li>AI-powered personalization engines have led to a 35% increase in purchase frequency and a 21% boost in average order value.</li><li>AI-driven analytics have been shown to improve decision-making speed by 78%.</li><li>AI-driven predictive analytics increase forecasting accuracy by 47%, leading to smarter budget allocation and campaign planning.</li><li>Around 40% of marketers cite data privacy concerns as the top barrier to adopting AI tools.</li><li>Around 59.8% of marketers worry that AI may replace their roles&#x2014;up sharply from 35.6% in 2023.</li></ol><h3 id="exploring-the-impact-of-ai-on-marketing-careers-threats-and-opportunities"><a href="https://www.contentgrip.com/impact-of-ai-on-marketing-careers/"><strong><u>Exploring the impact of AI on marketing careers: threats and opportunities</u></strong></a><strong>:</strong></h3><ol start="10"><li>Nearly four in five employers now prioritize hiring AI&#x2010;skilled talent.</li><li>75% of employers report difficulty finding the necessary AI talent.</li><li>92% of employers expect their organizations to be driven by AI technologies by 2028.</li></ol><h3 id="ai-and-social-ads-to-dominate-b2b-budgets-in-2025-what-marketers-should-do-next"><a href="https://www.contentgrip.com/b2b-marketers-boost-ai-social-ads/"><strong><u>AI and social ads to dominate B2B budgets in 2025: what marketers should do next:</u></strong></a></h3><ol start="13"><li>60% of U.S. B2B marketers plan to increase their investments in AI tools and social media advertising in 2025.</li><li>IBM used AI to cut HR support staff from 800 to 60.</li><li>Klarna saved US$10 million annually by replacing agency-driven content creation with generative AI.</li><li>80% of B2B marketers say AI has improved personalization.</li><li>Lenovo&#x2019;s use of AI for predictive lead scoring led to 30% more demo sign-ups, proving that smart targeting pays off.</li><li>McKinsey reports that B2B companies using AI see a 30% increase in marketing ROI.</li></ol><h3 id="google%E2%80%99s-search-dominance-is-cracking-what-marketers-should-watch"><a href="https://www.contentgrip.com/google-search-market-share-decline/"><strong><u>Google&#x2019;s search dominance is cracking: what marketers should watch</u></strong></a><strong>:</strong></h3><ol start="19"><li>Google&#x2019;s global search market share has fallen below 90% (for six of the last seven months), a milestone not seen since 2015.</li></ol><h3 id="what-is-generative-engine-optimization-geo-why-marketers-can%E2%80%99t-ignore-it-now"><a href="https://www.contentgrip.com/generative-engine-optimization-geo-guide/"><strong><u>What is generative engine optimization (GEO)? Why marketers can&#x2019;t ignore it now</u></strong></a><strong>:</strong></h3><ol start="20"><li>As of May 2025, ChatGPT pulls in over 122 million daily users.</li><li>Over 13 million U.S. internet users now rely on generative AI for daily search, with projections topping 90 million by 2027.</li><li>U.S. retail sites saw a 1,300% surge in AI-generated search referrals during the 2024 holiday season.</li><li>80% of consumers use AI-generated content for at least 40% of their search queries, leading to an estimated 25% drop in organic traffic for some categories.</li><li>New research shows up to a 19.98% decline in click-through rates for non-branded keywords as AI summaries crowd out organic listings.</li></ol><h3 id="what%E2%80%99s-next-for-marketers-in-2025-ai-trust-privacy-pivots-and-the-rise-of-gamevertising"><a href="https://www.contentgrip.com/new-marketing-trends-ai-privacy-gaming/"><strong><u>What&#x2019;s next for marketers in 2025? AI trust, privacy pivots, and the rise of gamevertising</u></strong></a><strong>:</strong></h3><ol start="25"><li>65% of consumers trust brands more when they disclose AI usage.</li><li>Browser Brave now boasts 82.7 million monthly active users.</li></ol><h3 id="how-gen-z-feels-about-ai-generated-content"><a href="https://www.contentgrip.com/gen-z-ai-content-preferences/"><strong><u>How Gen Z feels about AI-generated content</u></strong></a><strong>:</strong></h3><ol start="27"><li>55% of Gen Z (ages 16&#x2013;24) prefer human-written articles, finding them more engaging than AI-generated alternatives.</li><li>70% of Gen Z report using generative AI tools, yet only 52% trust these tools to help them make informed decisions.</li><li>74% of Gen Z internet users use TikTok for search, and 51% actually prefer it over traditional search engines like Google.</li></ol><h3 id="the-impact-of-artificial-intelligence-on-content-marketing-strategies"><a href="https://www.contentgrip.com/impact-ai-on-content-marketing/"><strong><u>The impact of artificial intelligence on content marketing strategies</u></strong></a><strong>:</strong></h3><ol start="30"><li>75% of content marketers have already incorporated AI tools into their strategies.</li><li>10% of content marketers remain hesitant about integrating AI, and another 10% are still resisting AI adoption.</li><li>51% of marketers use AI for topic brainstorming.</li><li>45% of marketers use AI for content and keyword research.</li><li>45% of marketers use AI for drafting content.</li><li>58% of marketing experts say generative AI helps them produce better content faster.</li></ol><h3 id="claude-vs-chatgpt-vs-gemini-picking-the-best-ai-for-marketers"><a href="https://www.contentgrip.com/ai-model-comparison-marketing-tools-2025/"><strong><u>Claude vs ChatGPT vs Gemini: picking the best AI for marketers:</u></strong></a></h3><ol start="36"><li>ChatGPT has over 400 million weekly users.</li><li>BBVA deployed 3,300 ChatGPT Enterprise licenses, and 80% of employees reported time savings.</li><li>Google&#x2019;s Gemini AI is built into over 1 billion Google Search interactions.</li><li>Verizon saw nearly a 40% sales increase after deploying a Gemini-based AI assistant.</li><li>The new DeepSeek AI model achieved 92.1% NLP accuracy and a 120% year-over-year increase in enterprise adoption.</li><li>Perplexity AI has 15 million monthly users, with an average session time of over 9 minutes.</li><li>Anthropic&#x2019;s Claude AI serves 18.9 million monthly users.</li><li>xAI&#x2019;s Grok model has about 550 million monthly active users.</li></ol><h3 id="how-ai-marketing-tools-can-help-your-business-grow"><a href="https://www.contentgrip.com/ai-marketing-tools-business-growth/"><strong><u>How AI marketing tools can help your business grow:</u></strong></a></h3><ol start="44"><li>95% of companies now integrate AI-powered predictive analytics into their marketing strategy.</li><li>More than four in five (80%+) marketing executives report difficulty making data-driven decisions, despite having ample consumer data (highlighting challenges in fully adopting AI analytics).</li></ol><h3 id="top-50-ai-tools-for-marketing-updated-list-for-2025-and-beyond"><a href="https://www.contentgrip.com/ai-marketing-tools/"><strong><u>Top 50 AI tools for marketing: updated list for 2025 and beyond</u></strong></a><strong>:</strong></h3><ol start="46"><li>The global AI market is projected to reach US$1.3 trillion by 2030.</li><li>69.1% of marketers have already integrated AI into their operations.</li><li>55% of marketers have seen their bottom line grow thanks to AI.</li><li>30% of marketers are now sending more personalized emails by leveraging AI.</li><li>54% of organizations report cost savings and efficiency gains due to AI.</li><li>32% of marketers worldwide use AI in conjunction with marketing automation for paid advertising and personalization.</li><li>15% of U.S. B2B marketers say AI chatbots have increased their lead generation by over 30%.</li></ol><h3 id="8-essential-ai-tools-every-marketer-should-use-in-2024"><a href="https://www.contentgrip.com/essential-ai-tools-marketer-should-use/"><strong><u>8 essential AI tools every marketer should use in 2024:</u></strong></a></h3><ol start="53"><li>80% of marketers predict AI will be the industry&#x2019;s game-changer within the next five years.</li><li>75% of marketers have incorporated AI into their strategies (by 2024).</li><li>40% of marketers now use AI to craft content that resonates more deeply with target audiences.</li></ol><h3 id="generative-ai-is-taking-over-the-digital-buying-journey-%E2%80%94-and-marketers-need-to-keep-up"><a href="https://www.contentgrip.com/generative-ai-retail-adobe-insights/"><strong><u>Generative AI is taking over the digital buying journey &#x2014; and marketers need to keep up:</u></strong></a></h3><ol start="56"><li>AI-driven web referrals in the U.S. grew over 10x between July 2024 and February 2025.</li><li>36% of generative AI users now prefer AI platforms over traditional search engines.</li><li>25% of generative AI users utilize AI for shopping and price comparisons.</li><li>18% of generative AI users rely on AI for product recommendations.</li><li>AI usage among Baby Boomers jumped 63% in five months (late 2024 to early 2025).</li><li>AI-driven visits to retail websites have exploded &#x2013; up 12x since July 2024.</li><li>AI-referred retail traffic has a 23% lower bounce rate than traditional traffic.</li><li>AI-driven retail visitors spend 41% longer on site than regular visitors.</li><li>AI-driven retail visits generate 12% more page views per session.</li><li>The conversion gap for AI-driven traffic is closing &#x2013; AI visitors went from 43% less likely to convert (July 2024) to just 9% less likely by Feb 2025.</li><li>86% of AI-assisted shopping traffic comes from desktop devices (versus 34% of overall traffic).</li><li>Traffic to travel websites from AI referrals has grown 17x since July 2024.</li><li>AI-referred travel site visits generate 80% higher revenue per visit.</li><li>AI-referred travel visits have a 45% lower bounce rate.</li><li>54% of consumers use AI for travel destination research.</li><li>41% of consumers use AI for travel transport planning.</li><li>20% of consumers use AI to help create packing lists for trips.</li><li>AI-driven banking site visits grew 12x, and these visits were 23% more likely to result in a banking application by early 2025.</li><li>35% of Gen Z and 34% of Millennials report using AI for financial decision-making.</li><li>49% of consumers trust AI-driven advice without any external validation.</li></ol><p>The numbers don&#x2019;t lie&#x2014;AI in marketing is changing the game in 2025. These AI marketing statistics highlight how teams are using AI to save time, create better content, improve personalization, and boost ROI.</p><p>While challenges like data privacy and trust remain, the shift is already happening. If you&#x2019;re still on the fence, now&#x2019;s the time to explore how AI marketing tools and strategies can help you stay competitive in a fast-moving digital world.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-260.png" alt="Trends and data: 50+ new and powerful marketing statistics"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-216.png" alt="Trends and data: 50+ new and powerful marketing statistics" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Meta expands Advantage+ with AI video, stickers, and virtual try-ons]]></title><description><![CDATA[Meta just dropped a slew of gen AI features for Advantage+. Here's what it means for brands and agencies.]]></description><link>https://www.contentgrip.com/meta-advantage-plus-gen-ai-tools/</link><guid isPermaLink="false">68786b7c99bd270001356eba</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 17 Jul 2025 03:22:50 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Meta-expands-Advantage--with-AI-video--stickers--and-virtual-try-ons.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Meta-expands-Advantage--with-AI-video--stickers--and-virtual-try-ons.webp" alt="Meta expands Advantage+ with AI video, stickers, and virtual try-ons"><p><a href="https://www.thedrum.com/news/2025/06/17/meta-accelerates-ai-ambitions-cannes-after-announcing-14bn-scale-ai-stake"><u>Meta is doubling down on generative AI</u></a>, and this time, it&#x2019;s giving advertisers more creative firepower. Announced during the Cannes Lions Festival, Meta unveiled a new slate of gen AI features under its Advantage+ platform&#x2014;ranging from image-to-video generation to branded sticker CTAs.</p><p>While Meta has been gradually weaving AI into its advertising stack, this update signals a more aggressive push into creative automation. The new tools promise to make ad production faster, more scalable, and more tailored&#x2014;key benefits for agencies managing high-volume, multi-brand campaigns.</p><p>This article explores what&#x2019;s new in Meta&#x2019;s Advantage+ AI update, what marketers can do with these tools, and how they fit into the broader automation trend reshaping ad tech.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/meta-advantage-plus-gen-ai-tools/#what-meta-just-launched-for-advantage" rel="noreferrer">What Meta just launched for Advantage+</a></li><li><a href="https://www.contentgrip.com/meta-advantage-plus-gen-ai-tools/#why-this-matters-for-creative-strategy" rel="noreferrer">Why this matters for creative strategy</a></li><li><a href="https://www.contentgrip.com/meta-advantage-plus-gen-ai-tools/#what-marketers-should-know-and-do-next" rel="noreferrer">What marketers should know and do next</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing&#x2019;s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-608.png" alt="Meta expands Advantage+ with AI video, stickers, and virtual try-ons"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-36.webp" alt="Meta expands Advantage+ with AI video, stickers, and virtual try-ons" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-meta-just-launched-for-advantage"><strong>What Meta just launched for Advantage+</strong></h2><p>The new Advantage+ features break into several buckets&#x2014;each designed to help marketers move faster and personalize more effectively.</p><ol><li><strong>Creative branding at scale:</strong></li></ol><p>Agencies and advertisers can now plug brand-specific assets like logos, fonts, and color palettes directly into Meta&#x2019;s creative tools. The goal: consistency across campaigns, even when AI is doing the heavy lifting.</p><ol start="2"><li><strong>Image-to-video generation:</strong></li></ol><p>Advertisers can turn still images into video ads using AI-generated animations, text overlays, and music. While this feature is still in testing, it represents a major unlock for brands with limited video assets.</p><ol start="3"><li><strong>AI-powered video highlights:</strong></li></ol><p>Also in testing, this feature uses AI to extract key product moments or value props from existing content&#x2014;helping compress longer videos into attention-grabbing highlight reels.</p><ol start="4"><li><strong>Voice and chatbot features:</strong></li></ol><p>Business AI gets an upgrade with AI-generated ad prompts, quick FAQ buttons, and even voice features. These enhancements aim to reduce friction in customer interactions, especially in ad-driven touchpoints.</p><ol start="5"><li><strong>New placements and creative formats:</strong></li></ol><p>Meta is expanding access to Instagram Stories and Facebook Reels for its AI-generated creative. In addition, new Creative Sticker CTA buttons let brands design tappable, branded stickers with slogans, product images, or custom CTAs. These are rolling out on Facebook first, with Instagram to follow.</p><ol start="6"><li><strong>Virtual Try-On expansion:</strong></li></ol><p>Meta is broadening the test audience for its <a href="https://www.contentgrip.com/google-ai-mode-shopping/#virtual-try-ons-bring-your-photo-to-the-fitting-room" rel="noreferrer">Virtual Try-On experience</a>&#x2014;allowing users to see apparel on models of various shapes and sizes. For fashion marketers, this means more inclusive and engaging try-before-you-buy experiences without expensive production costs.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc5IlHFOb8lj5xzd7735k4YqcHrwCgUbDvS1GSCxVZISlPKf2tjhIUoFrqMwW8nJbGstOEqBeAuuozB80roAqqiaWkCtpqiNipm_6gi-CH4VygX3vMh2mpifwfzU1xo6y3uMUSqEw?key=UNk9Yw1xeCvjoCR2Z_swZg" class="kg-image" alt="Meta expands Advantage+ with AI video, stickers, and virtual try-ons" loading="lazy" width="601" height="441"></figure><h2 id="why-this-matters-for-creative-strategy"><strong>Why this matters for creative strategy</strong></h2><p>Meta claims existing Advantage+ campaigns already <a href="https://engineering.fb.com/2024/12/02/production-engineering/meta-andromeda-advantage-automation-next-gen-personalized-ads-retrieval-engine/"><u>boost return on ad spend (ROAS) by 22% on average</u></a>. With tools like Meta GEM (its generative ad recommendation model) driving backend improvements, the platform is becoming more turnkey for performance marketers.</p><p>But the bigger story is about scale. These updates aim to solve one of digital advertising&#x2019;s biggest bottlenecks: creative production. As campaign complexity increases&#x2014;more audiences, more formats, more markets&#x2014;manual creative work becomes unsustainable.</p><p>By injecting AI into the creative layer, Meta is not just optimizing delivery&#x2014;it&#x2019;s trying to automate creation. That has implications for agency workflows, brand governance, and how teams think about testing and iteration.</p><h2 id="what-marketers-should-know-and-do-next"><strong>What marketers should know and do next</strong></h2><p>Here are four key takeaways for performance marketers, agencies, and in-house ad teams:</p><p><strong>1. Embrace modular branding</strong></p><p>Meta&#x2019;s &#x201C;consistent branding at scale&#x201D; feature is a nudge toward modular creative. If you haven&#x2019;t already built out flexible brand systems (logo variations, font hierarchies, color swatches), now&#x2019;s the time.</p><p><strong>2. Use image-to-video for rapid testing</strong></p><p>Once available, the image-to-video generator could help quickly test video formats in campaigns where budgets or timelines don&#x2019;t allow for full production. Try using it to A/B test hooks or product features.</p><p><strong>3. Rethink CTA design</strong></p><p>Creative Sticker CTA buttons offer a new way to drive engagement&#x2014;especially in short-form placements like Reels. Brands should experiment with different formats and track performance against traditional CTA styles.</p><p><strong>4. Start planning for AI-native workflows</strong></p><p>With AI touching every part of the campaign&#x2014;from targeting to creative to delivery&#x2014;it&#x2019;s time to think about your AI governance. Who approves AI-generated creative? How do you ensure brand safety? These questions will only get more urgent.</p><p>Meta&#x2019;s Advantage+ update shows where AI in advertising is headed: deeper into creative territory, not just optimization.</p><p>While some features are still in beta, the direction is clear. For marketers looking to maintain creative agility while scaling campaigns, this rollout is worth watching&#x2014;and testing.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-255.png" alt="Meta expands Advantage+ with AI video, stickers, and virtual try-ons"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-211.png" alt="Meta expands Advantage+ with AI video, stickers, and virtual try-ons" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Why B2B marketers need to rethink thought leadership for the hidden buyer era]]></title><description><![CDATA[New Edelman–LinkedIn report shows how overlooked stakeholders are shaping B2B buying—and what content they actually trust]]></description><link>https://www.contentgrip.com/edelman-linkedin-thought-leadership-report/</link><guid isPermaLink="false">686c9b643c4dbc0001259b34</guid><category><![CDATA[Content Marketing]]></category><category><![CDATA[Reports]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 17 Jul 2025 02:00:26 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Why-B2B-marketers-need-to-rethink-thought-leadership-for-the-hidden-buyer-era.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Why-B2B-marketers-need-to-rethink-thought-leadership-for-the-hidden-buyer-era.webp" alt="Why B2B marketers need to rethink thought leadership for the hidden buyer era"><p>The <a href="https://www.edelman.com/expertise/Business-Marketing/2025-b2b-thought-leadership-report#download"><u>2025 Edelman&#x2013;LinkedIn B2B Thought Leadership Impact Report</u></a> spotlights a critical yet often overlooked player in B2B purchasing decisions: the hidden buyer.</p><p>These internal influencers&#x2014;spanning finance, legal, compliance, procurement, and operations&#x2014;may not be the end users or signatories, but they wield significant power in shaping outcomes. Notably, over 40% of B2B deals stall due to internal misalignment, frequently driven by these hidden stakeholders.</p><p>This article delves into how high-quality <a href="https://www.contentgrip.com/thought-leadership-marketing/"><u>thought leadership</u></a> can engage these elusive decision-makers, transforming them from silent skeptics into powerful advocates.</p><h2 id="short-on-time">Short on time?</h2><p>Key takeaways from the 2025 Edelman&#x2013;LinkedIn B2B Thought Leadership Impact Report:</p><ol><li><a href="https://www.contentgrip.com/edelman-linkedin-thought-leadership-report/#hidden-buyers-the-silent-influencers-in-b2b-decisions" rel="noreferrer"><strong>Hidden buyers are influential</strong></a>: Over 40% of B2B deals stall due to internal misalignment, often involving hidden stakeholders.</li><li><a href="https://www.contentgrip.com/edelman-linkedin-thought-leadership-report/#thought-leadership-a-strategic-tool-to-engage-hidden-buyers" rel="noreferrer"><strong>Thought leadership reaches them</strong></a>: 95% of hidden buyers say strong thought leadership makes them more receptive to sales outreach.</li><li><a href="https://www.contentgrip.com/edelman-linkedin-thought-leadership-report/#crafting-thought-leadership-that-resonates" rel="noreferrer"><strong>They value bold insights</strong></a>: 86% prefer content that challenges assumptions, and 91% seek insights revealing unseen challenges or opportunities.</li><li><a href="https://www.contentgrip.com/edelman-linkedin-thought-leadership-report/#empowering-hidden-buyers-to-advocate-for-your-brand" rel="noreferrer"><strong>They can become advocates</strong></a>: 79% are more likely to champion proposals from vendors who consistently produce high-quality thought leadership.</li></ol><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/agencies-thought-leadership-content-asia/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Top five Asian agencies for thought leadership content</div><div class="kg-bookmark-description">Thought leadership is great for helping your brand gain credibility in the market, particularly for B2B firms. Here are five agencies in Asia that can help.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-574.png" alt="Why B2B marketers need to rethink thought leadership for the hidden buyer era"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Falencia Naoenz</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Five-agencies-in-Asia-that-specialize-in-thought-leadership.webp" alt="Why B2B marketers need to rethink thought leadership for the hidden buyer era" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="hidden-buyers-the-silent-influencers-in-b2b-decisions">Hidden buyers: the silent influencers in B2B decisions</h2><p>Hidden buyers are internal stakeholders who, while not the primary users or final signatories, significantly influence purchasing decisions. They often operate in departments like finance, legal, compliance, procurement, and operations.</p><p>Despite their critical role, they are frequently overlooked by traditional sales and marketing efforts. Notably, over 40% of B2B deals stall due to internal misalignment, often involving these hidden stakeholders.</p><p>These individuals are not passive participants; they actively seek out information to inform their perspectives. In fact, 63% of hidden buyers spend more than an hour per week consuming thought leadership content, nearly equal to the 64% of target buyers who do the same.</p><p>However, they are less likely to engage directly with sales teams, with 71% reporting little to no interaction with sales representatives.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/business-writing-templates/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">5 writing templates for thought leadership content</div><div class="kg-bookmark-description">Unveiling Typeshare co-founder&#x2019;s approach, five writing templates geared towards effective business content.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-573.png" alt="Why B2B marketers need to rethink thought leadership for the hidden buyer era"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/business-writing-templates-feature-picture.jpg" alt="Why B2B marketers need to rethink thought leadership for the hidden buyer era" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="thought-leadership-a-strategic-tool-to-engage-hidden-buyers">Thought leadership: a strategic tool to engage hidden buyers</h2><p>Given their limited interaction with sales, thought leadership becomes a crucial avenue to reach hidden buyers. High-quality thought leadership content serves as a &quot;Trojan horse,&quot; building credibility and drawing these stakeholders into the conversation.</p><p>Notably, 95% of hidden buyers say that <strong>strong thought leadership makes them more receptive to sales</strong> and marketing outreach.</p><p>Moreover, thought leadership is more effective than traditional marketing materials in demonstrating a vendor&apos;s potential value. Specifically, 71% of hidden decision-makers believe thought leadership is more effective than conventional marketing or sales materials at showcasing a vendor&apos;s capabilities. Additionally, 64% trust thought leadership content more than marketing materials and product sheets when assessing competencies.</p><h2 id="crafting-thought-leadership-that-resonates">Crafting thought leadership that resonates</h2><p>To effectively engage hidden buyers, thought leadership content <strong>must be bold, insightful, and tailored to their preferences</strong>. These stakeholders favor content that challenges assumptions and offers fresh perspectives.</p><p>In fact, <strong>86% of hidden decision-makers prefer content that challenges their assumptions</strong>, and 91% value insights that help them uncover challenges or needs they hadn&apos;t recognized.</p><p>Additionally, <strong>the format and tone of the content matter</strong>.</p><p>Hidden buyers appreciate content that is stylish, straightforward, and human. Specifically, 60% associate a unique format or style with high-quality thought leadership, 57% favor quick takeaways over deep, academic-style content, and 65% prefer a more human, less formal tone over an intellectual one.</p><h2 id="empowering-hidden-buyers-to-advocate-for-your-brand">Empowering hidden buyers to advocate for your brand</h2><p>Engaging hidden buyers through thought leadership not only informs them but also empowers them to advocate for your brand within their organizations. During the RFP process, 79% of hidden decision-makers are more likely to advocate for proposals from companies that consistently produce high-quality thought leadership.</p><p>Furthermore, 51% of hidden decision-influencers say that <strong>high-quality thought leadership helps them convince C-level executives to support their choice of vendor</strong>, and 52% say it helps them persuade other decision-makers involved in the vetting process.</p><p>In a crowded marketplace, thought leadership serves as a strategic tool to differentiate your brand, build trust, and win deals by engaging the often-overlooked hidden buyers.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-240.png" alt="Why B2B marketers need to rethink thought leadership for the hidden buyer era"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-196.png" alt="Why B2B marketers need to rethink thought leadership for the hidden buyer era" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[adidas Originals brings back the 'Superstar' as a symbol of rebellion]]></title><description><![CDATA[A fresh campaign ties the iconic sneaker to new cultural disruptors and a call to originality]]></description><link>https://www.contentgrip.com/adidas-superstar-rebrand-campaign/</link><guid isPermaLink="false">687726e08bc84f0001303104</guid><category><![CDATA[Content Marketing]]></category><category><![CDATA[News]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 16 Jul 2025 04:18:34 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/adidas-Originals-brings-back-the-Superstar-as-a-symbol-of-rebellion.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/adidas-Originals-brings-back-the-Superstar-as-a-symbol-of-rebellion.webp" alt="adidas Originals brings back the &apos;Superstar&apos; as a symbol of rebellion"><p>adidas Originals is bringing the heat back to a classic.</p><p>In a bold new chapter for its global platform &#x201C;<a href="https://news.adidas.com/originals/the-original--adidas-originals-presents--the-original--for-spring-summer-2025/s/cdfbdb06-7f49-4a15-abab-f7cfbe9247d8"><u>The Original,</u></a>&#x201D; the brand is putting the &#x2018;Superstar&#x2019; sneaker front and center &#x2014; not as a retro throwback, but as a living symbol of cultural defiance and originality.</p><p>This article explores the brand&#x2019;s cinematic campaign &#x201C;<a href="https://news.adidas.com/originals/adidas-originals-presents-superstar--the-original/s/aa6a97bb-f173-4cc8-a89a-01b4e64e9480"><u>Superstar, the Original,</u></a>&#x201D; what it signals for youth marketing and cultural storytelling, and how brands can draw from adidas&#x2019;s blueprint for legacy revivals that actually resonate.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/adidas-superstar-rebrand-campaign/#superstar-gets-a-reboot-and-a-purpose" rel="noreferrer">Superstar gets a reboot &#x2014; and a purpose</a></li><li><a href="https://www.contentgrip.com/adidas-superstar-rebrand-campaign/#star-power-and-storytelling-to-match" rel="noreferrer">Star power and storytelling to match</a></li><li><a href="https://www.contentgrip.com/adidas-superstar-rebrand-campaign/#why-it-matters-for-marketers" rel="noreferrer">Why it matters for marketers</a></li><li><a href="https://www.contentgrip.com/adidas-superstar-rebrand-campaign/#how-brands-can-tap-cultural-nostalgia-without-going-stale" rel="noreferrer">How brands can tap cultural nostalgia without going stale</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-605.png" alt="adidas Originals brings back the &apos;Superstar&apos; as a symbol of rebellion"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-49.webp" alt="adidas Originals brings back the &apos;Superstar&apos; as a symbol of rebellion" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="superstar-gets-a-reboot-and-a-purpose"><strong>Superstar gets a reboot and a purpose</strong></h2><p>The new campaign continues adidas Originals&#x2019; &#x201C;The Original&#x201D; platform, launched earlier this year to re-anchor the brand in cultural authenticity. With &#x201C;Superstar, the Original,&#x201D; adidas leans into the idea that the sneaker&#x2019;s legacy comes not from design alone, but from the people who wore it to defy norms &#x2014; from 90s hip-hop pioneers to today&#x2019;s unapologetic disruptors.</p><p>This isn&#x2019;t a look back. It&#x2019;s a call to action: build your own crowd. Be the original in a world of copies.</p><p>And to hammer that home, the brand paired its message with two cinematic spots narrated by none other than Samuel L. Jackson. The first video reframes the Superstar as an enduring badge of individuality.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/Bxm29mRZN0M?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Superstar ft. Samuel L. Jackson | adidas Originals"></iframe></figure><p>The second, titled <em>Clocks</em>, brings together a multigenerational cast that spans decades of cultural influence. Think: skaters, rappers, fashion disruptors &#x2014; old-school and new wave alike.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/0i3ryZcv1PU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Superstar | adidas Originals"></iframe></figure><h2 id="star-power-and-storytelling-to-match"><strong>Star power and storytelling to match</strong></h2><p>With the Superstar sneaker returning in its classic colorways &#x2014; paired with the iconic Firebird tracksuit &#x2014; the drop taps into both nostalgia and now.</p><p>Alongside Samuel L. Jackson&#x2019;s narration, the campaign features a stacked cast of cultural icons &#x2014; including <a href="https://news.adidas.com/jennie/a/c28c1fdb-53af-4ff6-8eb9-5654e6647728"><u>Jennie from BLACKPINK</u></a>, whose global influence cements the Superstar&#x2019;s relevance across fashion, music, and youth culture.</p><p>But this isn&#x2019;t just about product. The message plays out through global and local activations, like a larger-than-life Superstar installation at Hong Kong&#x2019;s Fashion Walk, built with local agency We Glow. The sneaker bursting out of its box served as a literal call to break boundaries &#x2014; inviting creators and fans to engage with the brand&#x2019;s rebellious legacy.</p>
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  42. <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DGpY7PCSb6n/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DGpY7PCSb6n/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"/></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DGpY7PCSb6n/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by adidas Hong Kong (@adidashk)</a></p></div></blockquote>
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  45. <p>adidas Originals also hosted The Original Block Party in Central, Hong Kong &#x2014; a street-level celebration of creativity, community, and cultural influence brought to life through music, movement, and style.</p>
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  47. <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DHODQa7yQWO/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DHODQa7yQWO/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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  50. <h2 id="why-it-matters-for-marketers"><strong>Why it matters for marketers</strong></h2><p>This campaign isn&#x2019;t just another heritage play. adidas Originals is tapping into a shift in how younger audiences relate to legacy brands. Here&#x2019;s what stands out:</p><ul><li><a href="https://www.contentgrip.com/nostalgia-marketing-to-gen-z/"><strong><u>Nostalgia</u></strong></a><strong> without stagnation</strong>: The Superstar isn&#x2019;t being preserved; it&#x2019;s being reactivated. That&#x2019;s a key lesson for legacy brands afraid of alienating younger audiences while staying true to their roots.</li><li><strong>Culture as a co-creator</strong>: By focusing on those who wear the sneaker &#x2014; not just the sneaker itself &#x2014; adidas shifts the narrative from product-first to community-first.</li><li><strong>Multi-channel storytelling</strong>: From Samuel L. Jackson&#x2019;s voiceover to immersive brand experiences, adidas weaves a coherent brand story across digital, retail, and physical spaces.</li></ul><h2 id="how-brands-can-tap-cultural-nostalgia-without-going-stale"><strong>How brands can tap cultural nostalgia without going stale</strong></h2><p>Here&#x2019;s how you can take cues from adidas Originals&#x2019; approach:</p><p><strong>1. Don&#x2019;t just throw it back &#x2014; remix it.</strong></p><p>Legacy products can have cultural weight, but they need fresh relevance. Spotlight how a classic still disrupts the present.</p><p><strong>2. Let community define the brand.</strong></p><p>The strongest campaigns don&#x2019;t just speak <em>to</em> audiences &#x2014; they feature them. Use creators, micro-influencers, and localized stories to amplify what the brand means today.</p><p><strong>3. Build for moments, not just drops.</strong></p><p>From massive installations to in-store activations and street-level parties, create moments where your brand can be <em>felt</em>, not just seen.</p><p><strong>4. Lead with message, not merchandise.</strong></p><p>adidas didn&#x2019;t lead with product specs. It led with identity: who wears the Superstar and why. That&#x2019;s the emotional hook many brand campaigns miss.</p><p>The Superstar isn&#x2019;t just back &#x2014; it never left. But adidas Originals is making sure everyone knows <em>why</em> it still matters.</p><p>For brands trying to bridge legacy and relevance, this campaign shows the power of reframing the past as a foundation for the future &#x2014; not just an aesthetic to recycle.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-253.png" alt="adidas Originals brings back the &apos;Superstar&apos; as a symbol of rebellion"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-209.png" alt="adidas Originals brings back the &apos;Superstar&apos; as a symbol of rebellion" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[How to write pitches that spark "aha!" moments]]></title><description><![CDATA[Tired of generic proposals? Discover the secret to writing content pitches that excite writers and get you stellar results.]]></description><link>https://www.contentgrip.com/how-to-write-pitch-request/</link><guid isPermaLink="false">661e53b3d134660001c1360c</guid><category><![CDATA[Guides]]></category><dc:creator><![CDATA[Atikah Amalia]]></dc:creator><pubDate>Wed, 16 Jul 2025 04:11:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/How-to-write-pitches-that-spark-aha-moments.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/How-to-write-pitches-that-spark-aha-moments.webp" alt="How to write pitches that spark &quot;aha!&quot; moments"><p>Time is money, and writer searches can devour both.</p><p>You spend hours sifting through applications, often ending up with generic proposals that fail to capture your brand&apos;s voice or effectively meet your content needs. The competition for top writing talent is fierce, and the pressure to find the right fit quickly only adds to the challenge.</p><p>But what if there was a way to attract skilled writers who are genuinely excited about your project and eager to contribute their best ideas? The key lies in crafting compelling pitch requests that go beyond the basic job description. </p><p>By creating &quot;Aha!&quot; moments for writers, your project becomes distinct, attracting individuals interested in your vision and willing to bring new ideas. This method results in content that connects with your audience. The article explores how to encourage these moments and write pitch requests that stimulate creativity.</p><h2 id="what-is-a-pitch-request">What is a pitch request?</h2><p>A pitch request is kind of a two-way street in the world of content creation. It&apos;s a way for someone (usually a publisher, editor, or brand) to solicit ideas for content from writers.</p><p>Here&apos;s how it works:</p><ul><li>The publisher will put out a pitch request, outlining a general topic or area of interest. They might also specify things like target audience, word count, or desired tone.</li><li>Writers who are interested in the topic will then respond to the pitch request with their own ideas for a specific article or piece of content that fits within the publisher&apos;s request. This response is called their pitch.</li><li>The publisher will then review the pitches and choose the one they think is the best fit.</li></ul><p>So, a pitch request is essentially a call for proposals from writers. It&apos;s a way for publishers to find fresh ideas and for writers to showcase their expertise and creativity.</p><h2 id="why-write-pitch-requests-for-content-writers">Why write pitch requests for content writers?</h2><p>Pitch requests streamline the hiring process, helping both companies and writers.</p><p>For companies, pitch requests offer a clear way to explain what you need.  This helps you find writers who are truly excited about your project.  These excited writers are more likely to bring fresh ideas and deliver high-quality content.</p><p>For writers, pitch requests are a chance to showcase their skills. They get a clear picture of your company&apos;s goals and challenges. This allows them to propose creative solutions, making the project more engaging and rewarding.  The ability to use their talents to the fullest naturally leads to better work from writers.</p><p>In short, pitch requests benefit everyone. Companies can clearly communicate their needs and find enthusiastic writers who offer creative solutions.  This improves the workflow and creates a collaborative environment where writers feel valued.  </p><p>By using well-written pitch requests, companies can find the right talent to create content that connects with their audience and achieves their goals.</p><h2 id="how-to-craft-pitches-that-spark-aha-moments">How to craft pitches that spark &quot;Aha!&quot; moments</h2><p>Here&apos;s how to write pitches that attract top talent and fresh ideas.</p><h3 id="provide-a-specific-content-goal">Provide a specific content goal</h3><p>Don&apos;t leave writers guessing about your desired outcome.  Start by outlining the main objective you want the content to achieve.</p><p>For example, are you looking to generate brand awareness for a new product launch?  Clearly state your target audience (tech-savvy millennials) and the key message you want to convey (revolutionary new fitness tracker that seamlessly integrates with your busy lifestyle). This roadmap empowers writers to develop content that achieves your specific goals.</p><h3 id="spark-curiosity-with-context">Spark curiosity with context</h3><p>Offer enough context about your brand, target audience, and desired tone to pique interest without being overly prescriptive.  Imagine you need a blog post about sustainable travel practices.</p><p>Instead of a dry list of &quot;do&apos;s and don&apos;ts,&quot; provide a brief introduction to your company&apos;s mission (promoting eco-conscious travel) and target audience (adventurous young professionals).  Mention your desired tone (informative yet engaging with a touch of humor).</p><p>This equips writers with the foundation to develop a compelling piece while allowing them to inject their unique voice (think: &quot;Travel Hacking for the Eco-Warrior: Unveiling Sustainable Adventures on a Budget&quot;).</p><h3 id="frame-the-challenge-as-an-opportunity">Frame the challenge as an opportunity</h3><p>Think of your content request as a puzzle waiting to be solved. Instead of simply listing out requirements, present a specific challenge you want the writer to address.</p><p>For example,  you need a blog campaign to promote a new language learning app.  Instead of just outlining features, challenge writers with: &quot;Crack the Code: How to Make Language Learning Fun and Engaging for Busy Professionals.&quot;</p><p>This shift in perspective encourages writers to think creatively and develop solutions that go beyond basic promotion.</p><h3 id="leave-room-for-interpretation">Leave room for interpretation</h3><p>While you have specific goals, don&apos;t be afraid to leave room for interpretation.</p><p>Encourage writers to bring their own unique voice and approach to the content creation process.  Imagine you need a white paper on the future of AI in healthcare.  Provide the target audience (healthcare professionals) and the core message (exploring the potential of AI to revolutionize healthcare diagnostics).</p><p>However, it is also a good choice to emphasize your openness to different approaches (technical deep-dive, patient-centric narrative, etc.). This allows for a wider range of ideas and ultimately leads to a more impactful final product.</p><h3 id="showcase-openness-to-collaboration">Showcase openness to collaboration</h3><p>Crafting exceptional content often requires collaboration.</p><p>When writing your pitch request, highlight your willingness to work collaboratively with the writer to refine the concept. Imagine you need a case study showcasing the success of your new marketing automation software. Express your openness to discussing potential client interviews or relevant data points. This demonstrates respect for the writer&apos;s expertise and fosters a sense of partnership.</p><p>Open communication and a collaborative spirit throughout the project can lead to a more successful outcome for both parties.</p><p>Pro tip: If you&apos;re looking to structure your pitch more professionally and polishedly, <a href="https://www.canva.com/docs/business-proposals/" rel="noreferrer">Canva&#x2019;s Business Proposal templates</a> offer a helpful starting point. They&#x2019;re customizable, easy to use, and ideal for outlining your value clearly. Whether you&#x2019;re pitching to a brand, a client, or a collaborator.</p><h2 id="examples-of-pitch-requests">Examples of pitch requests</h2><h4 id="example-1introducing-mobile-app"><u>Example 1 - Introducing mobile app</u></h4><p><strong>Before (Generic Request):</strong></p><p>Imagine you need a blog post for your new on-demand dog walking app, &quot;Pawsitive Pups.&quot;  The initial request might simply state:</p><ul><li>Topic: Benefits of Dog Walking Services</li><li>Target Audience: Pet owners in urban areas</li><li>Word Count: 800 words</li></ul><p>This generic approach offers limited room for creativity.</p><p><strong>After (Encouraging Creativity):</strong></p><p>Transform this request to challenge the writer&apos;s perspective. You could state:</p><ul><li>Our on-demand dog walking app, &quot;Pawsitive Pups,&quot; is looking for a blog post that goes beyond the typical &quot;benefits&quot; list. We want to capture the hearts (and paws) of urban pet owners.</li><li>Target Audience: Busy professionals struggling to balance work and pet care.</li><li>Desired Tone: Engaging and informative, with a touch of humor (think heartwarming stories or relatable anecdotes).</li></ul><p>This revised request sets a clear goal (emotional connection over basic benefits) and provides context about the target audience and desired tone.</p><p>By offering an open-ended challenge and highlighting the emotional aspect, it encourages writers to develop creative solutions that resonate with the target audience on a deeper level.</p><h3 id="example-2introducing-platform"><u>Example 2 - Introducing platform</u></h3><p><strong>Before (Generic Request):</strong></p><p>Imagine you need a blog post for your new customer relationship management (CRM) platform, &quot;Clientele Connect.&quot; The initial request might simply state:</p><ul><li>Topic: Benefits of CRM Software</li><li>Target Audience: Marketing professionals in small businesses</li><li>Word Count: 1200 words</li></ul><p>This generic approach offers little room for creativity. It focuses on listing features instead of sparking genuine interest.</p><p><strong>After (Demanding Innovation):</strong></p><p>Transform this request to challenge the writer&apos;s perspective. You could state:</p><ul><li>Clientele Connect, a CRM platform, seeks a blog post that transcends the tired &quot;top 10 benefits&quot; format. We want to showcase how CRM fosters deeper customer connections, not just data collection.</li><li>Target Audience: Small business owners overwhelmed by managing customer interactions.</li><li>Desired Tone: Engaging and informative, with a touch of personal storytelling (think real-life examples of how CRM empowers businesses).</li></ul><p>This revised request sets a clear goal (emotional connection over features) and provides context about the target audience and desired tone.</p><p>By emphasizing the emotional impact of CRM and offering an open-ended challenge, it encourages writers to develop creative solutions that resonate with small business owners on a practical level.</p><p>Now you&apos;ve got a great pitch request in hand. The next step is to post it on job boards across various hiring platforms. Whether you&apos;re hiring for branded content or looking for help with terms like &#x201C;<a href="https://paperwriter.com/" rel="noreferrer">assistance in writing my paper</a>,&#x201D; posting your request on the right platform ensures you attract the ideal talent. <a href="https://www.contentgrip.com/content-writing-services-list/">Alternatively, you can easily reference the content writing services listed on this page for recommended services with talented writers in their database.</a></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/content-writing-services-list/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">14 top content writing services to find fantastic writers</div><div class="kg-bookmark-description">Most businesses will require writing services at some point of time, so here&#x2019;s a handy guide to understanding the different types available and where to find the right talent.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="How to write pitches that spark &quot;aha!&quot; moments"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Falencia Naoenz</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2021/09/content-writing-services.jpg" alt="How to write pitches that spark &quot;aha!&quot; moments" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p><strong>Save time and money when producing high-quality bespoke content for your markets. ContentGrow helps marketing teams work with perfectly matched content creators at preferred rates. Sign up to get your campaign started or </strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2023-09"><strong>book a quick call</strong></a><strong> with our team to learn more.</strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - Enricko Lukman</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="How to write pitches that spark &quot;aha!&quot; moments"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://assets.calendly.com/assets/booking/ogimage-580d3a8621e91e703045f669f2ecaaa830761eeede7e142c135cee0a0b475faf.png?source=opengraph" alt="How to write pitches that spark &quot;aha!&quot; moments" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><a href="https://www.contentgrow.com/"><img src="https://www.contentgrip.com/content/images/2021/04/ContentGrow-banner-2.jpg" class="kg-image" alt="How to write pitches that spark &quot;aha!&quot; moments" loading="lazy" width="1000" height="563" srcset="https://www.contentgrip.com/content/images/size/w600/2021/04/ContentGrow-banner-2.jpg 600w, https://www.contentgrip.com/content/images/2021/04/ContentGrow-banner-2.jpg 1000w" sizes="(min-width: 720px) 720px"></a></figure>]]></content:encoded></item><item><title><![CDATA[How startups can build scalable marketing tools with ReactJS]]></title><description><![CDATA[Use ReactJS to streamline dashboards, launch campaigns faster, and unlock real-time insights for your marketing team.]]></description><link>https://www.contentgrip.com/marketing-tools-with-reactjs/</link><guid isPermaLink="false">687722218bc84f00013030e5</guid><category><![CDATA[Martech]]></category><category><![CDATA[Guides]]></category><dc:creator><![CDATA[ContentGrip Staff]]></dc:creator><pubDate>Wed, 16 Jul 2025 04:00:11 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/How-startups-can-build-scalable-marketing-tools-with-ReactJS.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/How-startups-can-build-scalable-marketing-tools-with-ReactJS.webp" alt="How startups can build scalable marketing tools with ReactJS"><p>Marketing isn&#x2019;t just about campaigns anymore &#x2014; it&#x2019;s about building systems. Many fast-moving startups are realizing they need internal marketing tools to track data, publish pages, and make decisions faster. ReactJS is one of the best technologies for building those tools. Here&#x2019;s how and why.</p><h2 id="why-reactjs-is-a-smart-choice-for-startup-marketing-infrastructure"><strong>Why ReactJS is a smart choice for startup marketing infrastructure</strong></h2><p>Startup marketers need speed. They also need flexibility and the ability to scale. ReactJS is a frontend library that checks all those boxes. It&#x2019;s component-based, fast, and widely supported.</p><p>If you need to build an internal dashboard, a landing page generator, or custom analytics tools, ReactJS lets your team:</p><ul><li>Reuse UI components across multiple tools</li><li>Work easily with REST APIs or GraphQL</li><li>Refresh elements in real time without the page refresh</li><li>Collaborate efficiently between marketing and engineering teams</li></ul><p>Another key reason? Talent availability. You can <a href="https://digiscorp.com/react-development-services/"><strong><u>hire ReactJS developers for frontend work</u></strong></a> with proven experience. It has a big community and you can always find help, templates and examples. In the case of early-stage startups, it implies less ramp-up time and blockers.</p><h2 id="building-internal-marketing-dashboards"><strong>Building internal marketing dashboards</strong></h2><p>Internal dashboards are the heartbeat of a marketing team. Whether it&#x2019;s tracking user acquisition, ad performance, or campaign ROI &#x2014; ReactJS makes them dynamic and interactive.</p><p><strong>Why ReactJS works well here:</strong></p><ul><li>Real time updating of data via websockets or polling</li><li>The possibility to reuse such elements as charts and tables, as well as filters</li><li>API integration e.g. Google Analytics, Facebook Ads or HubSpot</li><li>Fast rendering with minimal lag, even when data sets are large</li></ul><h3 id="real-example"><strong>Real example:</strong></h3><p>A SaaS B2B startup developed a marketing team custom dashboard using React and D3.js and Chart.js. It eliminated six 3rd party tools, reduced the speed of decision-making by 30%, and saved $1,200/month on software.</p><p><strong>Pro tip:</strong> Don&#x2019;t hardcode filters or metrics. Use JSON configurations to let marketers adjust KPIs without dev involvement.</p><h2 id="automating-landing-page-generators"><strong>Automating landing page generators</strong></h2><p>Startups often run multiple campaigns across segments. Building static landing pages for each one becomes unscalable fast. ReactJS can solve this through dynamic page generation.</p><h3 id="here%E2%80%99s-what-the-setup-typically-looks-like"><strong>Here&#x2019;s what the setup typically looks like:</strong></h3><ul><li>Begin with the incorporation of a headless CMS, such as Contentful or Sanity, which performs adequately</li><li>Build flexible, React-driven templates that support dynamic routes (Next.js is a great fit)</li><li>Integrate marketing content and media through APIs</li><li>Instantly deploy pages using platforms like Vercel or Netlify</li></ul><h3 id="benefits"><strong>Benefits:</strong></h3><ul><li>Marketing teams can launch pages <em>without developers</em></li><li>SEO-friendly rendering with frameworks like Next.js</li><li>Version control via Git integrations</li><li>Built-in A/B testing or split traffic with URL parameters</li></ul><p><strong>Example:</strong> An e-commerce startup built a React-based page builder linked to Airtable. Marketers entered campaign copy into Airtable rows, and pages were automatically deployed via GitHub Actions. Time to publish dropped from 3 days to under 1 hour.</p><h2 id="creating-custom-analytics-tools"><strong>Creating custom analytics tools</strong></h2><p>Such tools as Google Analytics are powerful but they usually do not provide product-specific insights. ReactJS allows startups to build analytics tailored to what actually matters.</p><h3 id="use-cases"><strong>Use cases:</strong></h3><ul><li>Funnel tracking for specific onboarding flows</li><li>Engagement heatmaps tied to product usage</li><li>Integration of marketing and sales attribution</li></ul><h3 id="why-reactjs-is-ideal"><strong>Why ReactJS is ideal:</strong></h3><ul><li>Libraries such as Recharts or Victory Custom visualizations</li><li>It can be combined with Redux or Zustand to manage state</li><li>Seamlessly connects to such data sources as Segment, Mixpanel, or Snowflake</li><li>Be simple to integrate with internal apps such as Notion or Retool</li></ul><p><strong>Tip:</strong> Create components such as filters, date pickers and charts once and use them in all your analytics views.</p><p><strong>Real-world insight:</strong> A fintech startup has used React together with Firebase and Amplitude to build its own lead attribution dashboard. It showed which channels converted <em>into revenue</em>, not just clicks. They cut ad spend on low-performing sources by 35%.</p><h2 id="building-for-scale-engineering-design-best-practices"><strong>Building for scale: engineering &amp; design best practices</strong></h2><p>A marketing tool isn&#x2019;t helpful if it breaks when usage spikes. Here&#x2019;s how to future-proof your ReactJS-based marketing infrastructure:</p><h3 id="design-principles"><strong>Design principles:</strong></h3><ul><li><strong>Atomic design:</strong> Build small, reusable components</li><li><strong>Lazy loading:</strong> Improve speed for large dashboards</li><li><strong>Code splitting:</strong> Load only what&#x2019;s needed</li><li><strong>Error boundaries:</strong> Prevent single bugs from crashing the app</li></ul><h3 id="engineering-practices"><strong>Engineering practices:</strong></h3>
  51. <!--kg-card-begin: html-->
  52. <table style="border:none;border-collapse:collapse;"><colgroup><col width="266"><col width="256"></colgroup><tbody><tr style="height:25pt"><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><p dir="ltr" style="line-height:1.38;text-align: center;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Practice</span></p></td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><p dir="ltr" style="line-height:1.38;text-align: center;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Benefit</span></p></td></tr><tr style="height:25pt"><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">TypeScript with React</span></p></td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Catches bugs early</span></p></td></tr><tr style="height:25pt"><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Storybook for components</span></p></td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Speeds up UI reviews with marketing</span></p></td></tr><tr style="height:25pt"><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">CI/CD pipelines (e.g., GitHub Actions)</span></p></td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Reliable deploys</span></p></td></tr><tr style="height:25pt"><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Unit &amp; integration testing</span></p></td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Prevents regression issues</span></p></td></tr></tbody></table>
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  54. <p><strong>Don&#x2019;t forget:</strong> Always sync with the marketing team during development. Tools are only valuable if they solve the actual workflows your team uses daily.</p><h2 id="final-thoughts-why-reactjs-gives-startups-a-competitive-edge"><strong>Final thoughts: why ReactJS gives startups a competitive edge</strong></h2><p>Marketing speed is a serious advantage. Startups that can test, learn, and scale faster are more likely to grow. Building internal tools using ReactJS isn&#x2019;t just a developer decision &#x2014; it&#x2019;s a business strategy.</p><p>You can build tools that dynamically change with your startup: dashboards that scale with your metrics, landing pages that scale with your campaigns, and analytics that scale with your funnel using ReactJS.</p><p>The right frontend foundation saves on time, cost, and complexity tomorrow by investing in the right one today.</p>]]></content:encoded></item></channel></rss>

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