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  1. <?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[ContentGrip]]></title><description><![CDATA[AI tool insights for B2B marketers, PR pros, and journalists]]></description><link>https://www.contentgrip.com/</link><image><url>https://www.contentgrip.com/favicon.png</url><title>ContentGrip</title><link>https://www.contentgrip.com/</link></image><generator>Ghost 5.82</generator><lastBuildDate>Fri, 03 May 2024 11:02:06 GMT</lastBuildDate><atom:link href="https://www.contentgrip.com/rss/" rel="self" type="application/rss+xml"/><ttl>60</ttl><item><title><![CDATA[Explore the new features of Banuba's video editor SDK]]></title><description><![CDATA[Discover how the updated video editor SDK by Banuba enables quicker app development and enhances user engagement.]]></description><link>https://www.contentgrip.com/banubas-video-editor-sdk-new-ai-feature/</link><guid isPermaLink="false">662b20f3bcc5f6000117b9e6</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 03 May 2024 11:00:12 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/Explore-the-new-features-of-Banuba-s-video-editor-SDK.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/Explore-the-new-features-of-Banuba-s-video-editor-SDK.webp" alt="Explore the new features of Banuba&apos;s video editor SDK"><p>Banuba is a technology company that specializes in augmented reality (AR) solutions, offering products like a video editor SDK that integrates advanced features such as AI-generated captions and avatar creation for app development.</p><p>Recently, Banuba has updated its video editor SDK, positioning itself in the field of augmented reality (AR) technology. This update arrives as the landscape of social media applications is undergoing shifts, particularly with developments around Tiktok. According to Anton Liskevich, CPO and co-founder of Banuba, the new SDK will help developers launch applications more swiftly and improve user acquisition strategies.</p><p>One of the features of the new SDK is the integration of AI-generated captions. Considering that 80% of online videos are viewed without sound, this feature is necessary. It facilitates the creation of content for silent playback and reduces the time spent on manual captioning. The SDK also includes features such as auto generated avatars, integration with royalty-free music sources, and simulated studio lighting, making it a tool for various applications.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-tools-for-video-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Top AI tools to improve your B2B video marketing strategy</div><div class="kg-bookmark-description">Uncover the benefits of AI-driven tools in B2B video marketing and learn how to choose the right one for your needs.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Explore the new features of Banuba&apos;s video editor SDK"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2024/04/AI-tools-to-boost-your-B2B-video-marketing-game.png" alt="Explore the new features of Banuba&apos;s video editor SDK"></div></a></figure><p>Targeting social media platforms, photo and video editing apps, live streaming services, ecommerce ventures, and educational and lifestyle applications, Banuba&#x2019;s SDK supports native Android and iOS, as well as react native and flutter frameworks. The recent decision by the US House of Representatives to pass a bill banning Tiktok highlights a market opportunity. Banuba&#x2019;s video editor SDK is designed to help businesses quickly create short video content to capitalize on this market demand.</p><h2 id="ai-powered-tools-to-enhance-social-media-video-creation"><strong>AI-powered tools to enhance social media video creation</strong></h2><p>As AI technology advances, several tools have emerged that streamline video production, each catering to different needs within the content creation ecosystem.</p><p><strong>Magisto</strong> stands out with its AI-powered capabilities that automate the entire video creation process from editing to distribution. This tool is designed to minimize the effort required by users, making it an ideal choice for marketers and businesses aiming to engage their audiences without investing heavily in video production skills.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Explore the new features of Banuba&apos;s video editor SDK"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Explore the new features of Banuba&apos;s video editor SDK"></div></a></figure><p><strong>Lumen5</strong> leverages AI to transform written content into dynamic videos. This platform is particularly valuable for creators and businesses intent on repurposing blog posts or articles into visually appealing video formats. It simplifies the conversion process, allowing users to expand the reach of their written content across video-centric platforms like YouTube and social media.</p><p><strong>Wave.video</strong> offers a comprehensive video creation platform that equips users with extensive editing tools and access to a vast library of stock assets. The focus of Wave.video is to democratize video marketing, making it accessible not only to large companies but also to smaller businesses seeking to make an impact without significant resources.</p><p><strong>Clipchamp</strong>, now a part of Microsoft&apos;s suite of tools, enhances social media video creation with robust editing tools and features such as webcam recording, screen recording, and AI-driven audiovisual elements. This tool is tailored to produce polished content suitable for a variety of social media platforms, aiding creators in maintaining a compelling online presence.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Explore the new features of Banuba&apos;s video editor SDK"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Explore the new features of Banuba&apos;s video editor SDK"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/KJsbu02qRFHIfg03HFhwhfGoNhu0_1uBp5KxeGpV7u1Zy4Tchwp0iD5cBtrE4gyJiAuELQO0Ffjf8csKj5IAq64dqa4six_geEN7Oa9fnMHPDCxUrMY9glvqQvApJpMZfnwJtTWd47vcpXsvxwMY6hs" class="kg-image" alt="Explore the new features of Banuba&apos;s video editor SDK" loading="lazy" width="1000" height="500"></figure>]]></content:encoded></item><item><title><![CDATA[5 AI tools to build your marketing dream team]]></title><description><![CDATA[Discover the top 4 AI tools that are essential for each role in your marketing dream team.]]></description><link>https://www.contentgrip.com/ai-tools-for-marketing-dream-team/</link><guid isPermaLink="false">662b2242bcc5f6000117b9f9</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 03 May 2024 02:00:46 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/5-AI-tools-to-build-your-marketing-dream-team.png" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/5-AI-tools-to-build-your-marketing-dream-team.png" alt="5 AI tools to build your marketing dream team"><p>Artificial intelligence (AI) is reshaping the landscape of marketing as we know it. With the ability to analyze vast amounts of data and provide insights at unprecedented speeds, AI is becoming an indispensable asset for marketers. From automating routine tasks to personalizing customer experiences, AI technologies offer a plethora of opportunities to enhance marketing strategies and increase operational efficiencies.</p><p>As AI continues to evolve, its role in marketing is set to grow, influencing how brands communicate and interact with their target audiences.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/the-essential-blend-human-judgment-and-ai-tools-in-modern-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Human judgment and AI tools in modern marketing</div><div class="kg-bookmark-description">The collaboration between marketers and AI tools for optimal performance.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="5 AI tools to build your marketing dream team"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/04/Human-AI-collaboration-modern-marketing.jpg" alt="5 AI tools to build your marketing dream team"></div></a></figure><h2 id="ai-marketing-dream-team"><strong>AI marketing dream team</strong></h2><p>In today&apos;s digital age, AI tools are transforming marketing departments into powerhouses of efficiency and innovation. Here&apos;s how five types of AI technologies are becoming essential for building the ultimate marketing dream team.</p><p>AI writers, like <a href="https://openai.com/blog/gpt-3-apps?ref=contentgrip.com"><strong><u>OpenAI&apos;s GPT-3</u></strong></a>, are revolutionizing content creation by assisting in generating creative and engaging text based on specified inputs. These tools are invaluable for developing marketing copy, blog posts, and even social media content that resonates with audiences. By harnessing the power of AI writers, marketing teams can ensure content is not only prolific but also tailored to the nuances of their target demographic.</p><p>AI analytics tools such as <a href="https://marketingplatform.google.com/about/analytics/?ref=contentgrip.com"><strong><u>Google Analytics</u></strong></a> AI are crucial for data-driven marketing teams. These platforms utilize machine learning to sift through data and uncover actionable insights, helping marketers optimize campaigns and improve decision-making processes. By implementing AI analytics, teams can identify trends, predict customer behavior, and allocate resources more effectively, ensuring every marketing dollar is spent wisely.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="5 AI tools to build your marketing dream team"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="5 AI tools to build your marketing dream team"></div></a></figure><p>AI-powered CRM systems, like <a href="https://www.salesforce.com/ap/products/einstein-ai-solutions/?ref=contentgrip.com"><strong><u>Salesforce Einstein</u></strong></a>, enhance customer relationship management by providing predictive analytics, automated customer service, and personalized communication strategies. These systems help marketing teams maintain closer connections with customers, anticipate needs, and boost customer engagement through timely and relevant interactions.</p><p>Platforms such as <a href="https://ads.google.com/intl/id_id/start/overview-ha/?subid=id-en-ha-awa-bk-c-c01%21o3%7ECjwKCAjw26KxBhBDEiwAu6KXt0eVBzARM-jkw1twVKPvMuFsw3H-mV6vC021-0sjNTLJweNYglA0hBoCWVkQAvD_BwE%7E138441866322%7Eaud-1040415891778%3Akwd-94527731%7E17282672601%7E598648942772&amp;gad_source=1&amp;gclid=CjwKCAjw26KxBhBDEiwAu6KXt0eVBzARM-jkw1twVKPvMuFsw3H-mV6vC021-0sjNTLJweNYglA0hBoCWVkQAvD_BwE&amp;gclsrc=aw.ds&amp;ref=contentgrip.com"><strong><u>Google Ads</u></strong></a> use AI to optimize ad performance across various channels. These tools can automatically adjust bids, test different ad formats, and target specific segments to increase conversion rates. By leveraging AI in digital advertising, marketers can achieve higher efficiency and effectiveness in their ad campaigns, maximizing the impact of each ad spend.</p><p>AI tools for social media, like <a href="https://www.ocoya.com/?via=contentgrip&amp;ref=contentgrip.com"><strong><u>Ocoya</u></strong></a>&#x2019;s AI capabilities, streamline social media management by scheduling posts, analyzing engagement data, and suggesting content improvements. These tools allow marketing teams to stay active and relevant on social platforms without dedicating extensive resources to manual post planning and analysis.</p><p>As AI continues to integrate into various marketing functions, it not only enhances the capabilities of individual team members but also fundamentally transforms how marketing departments operate.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="5 AI tools to build your marketing dream team"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="5 AI tools to build your marketing dream team"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/4ClmEx_m7weEXZvmez2SGZ26IEV_cmBTYmgcX156UdrX-sy1NNVKHfMR7fFtOmOgfv-J8KTK7pZnMcqB_8-FKtW7Q-ZPrIyY5lqOD-XrbumjfVGe5XJneqZL-4bMWNW2ZJczNnz_kkcnqExu4_6ZY3M" class="kg-image" alt="5 AI tools to build your marketing dream team" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[Navigating the impact of AI on marketing careers: threats and opportunities]]></title><description><![CDATA[Explore how the rise of artificial intelligence is transforming the landscape of marketing jobs, presenting both challenges and opportunities for professionals.]]></description><link>https://www.contentgrip.com/impact-of-ai-on-marketing-careers/</link><guid isPermaLink="false">662b4fe5bcc5f6000117ba10</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 02 May 2024 11:00:46 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/Navigating-the-impact-of-AI-on-marketing-careers-threats-and-opportunities.png" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/Navigating-the-impact-of-AI-on-marketing-careers-threats-and-opportunities.png" alt="Navigating the impact of AI on marketing careers: threats and opportunities"><p>Artificial intelligence (AI) is increasingly becoming a pervasive force in various sectors, and marketing is no exception. As AI technologies evolve, they bring profound implications for marketing jobs, altering how marketers work and the skills they need. This transformation raises critical questions about the future of marketing professions in an AI-driven world.</p><p>The rapid advancement of AI across the Asia-Pacific region underscores a significant shift in workforce demands, as <a href="https://www.aboutamazon.sg/news/aws/new-report-ai-skills-could-boost-salaries-and-accelerate-career-growth-for-asia-pacific-workers?ref=contentgrip.com"><u>nearly four in five employers now prioritize hiring AI-skilled talent</u></a>. Despite this high demand, a staggering 75% of employers report difficulties in finding the necessary AI talent, highlighting a critical skills gap in the current labor market.</p><p>This challenge is set against a backdrop of transformative growth, with 92% of employers expecting their organizations to be driven by AI technologies by 2028.</p><p>The impact of AI on marketing is two-fold: it poses potential threats by automating traditional marketing roles but also offers unprecedented advantages by enhancing analytical and engagement capabilities. Navigating this landscape requires an understanding of both the challenges and opportunities presented by AI.</p><h2 id="ai-as-a-threat-for-marketing-jobs"><strong>AI as a threat for marketing jobs</strong></h2><p>AI&apos;s integration into marketing has sparked fears of job losses as automated systems can perform tasks such as data analysis, customer segmentation, and even content creation faster and with fewer errors than humans. For instance, AI-powered tools can analyze consumer behavior patterns and generate insights in real-time, reducing the need for manual data crunching jobs.</p><p>Moreover, the rise of programmatic advertising, which uses AI to buy and place ads, threatens to sideline roles traditionally filled by media planners and buyers. These technologies optimize advertising efforts that were once labor-intensive, potentially diminishing the demand for these positions in marketing departments.</p><p>However, while AI can replace certain tasks, it also demands a shift in skills and roles. marketers may face the challenge of adapting to a landscape where their traditional roles evolve or risk obsolescence in an increasingly automated industry.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/top-ai-chatbots/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">5 AI Chatbots Transforming Customer Service in APAC</div><div class="kg-bookmark-description">Discover how conversational marketing is changing customer interactions with AI chatbots.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Navigating the impact of AI on marketing careers: threats and opportunities"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/04/5-AI-chatbots-transforming-customer-service-in-the-APAC-region.jpg" alt="Navigating the impact of AI on marketing careers: threats and opportunities"></div></a></figure><h2 id="ai-as-a-boon-for-marketing-jobs"><strong>AI as a boon for marketing jobs</strong></h2><p>Contrary to the threat narrative, AI also brings numerous benefits to marketing professionals. It enhances creativity and strategic decision-making by providing marketers with deeper insights into customer preferences and behavior. Tools like predictive analytics enable marketers to anticipate market trends and tailor their strategies accordingly, adding value to their roles.</p><p>AI also facilitates personalized marketing at scale, a task that would be overwhelming without automated help. By leveraging AI, marketers can deliver highly targeted ads and content, improving customer engagement and satisfaction. This capability transforms marketing from a broad-spectrum approach to a more precise and effective discipline.</p><p>Furthermore, AI tools help in managing and analyzing big data, a skill set that is increasingly indispensable in marketing. Professionals equipped with AI competencies are therefore becoming more crucial than ever, highlighting the importance of adaptability in the digital age.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Navigating the impact of AI on marketing careers: threats and opportunities"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Navigating the impact of AI on marketing careers: threats and opportunities"></div></a></figure><h2 id="4-ai-tools-that-can-help-marketers-with-their-jobs"><strong>4 AI tools that can help marketers with their jobs</strong></h2><p>Several AI tools have become indispensable in the marketing industry. Platforms like <a href="https://www.hubspot.com/products/artificial-intelligence?ref=contentgrip.com"><strong><u>HubSpot</u></strong></a><strong> </strong>utilize AI to enhance inbound marketing strategies, helping marketers attract, engage, and delight customers more effectively. HubSpot&#x2019;s AI capabilities assist in creating content that resonates with target audiences, optimizing SEO, and managing social media campaigns.</p><p><a href="https://www.ocoya.com/?via=contentgrip&amp;ref=contentgrip.com"><strong><u>Ocoya</u></strong></a> is a comprehensive tool that brings AI into content creation and marketing automation. It helps users generate marketing content quickly and schedules posts across various social platforms, integrating tools for graphic design, copywriting, and analytics to streamline the marketing process.</p><p><a href="https://prowly.com/?ref=contentgrip.com#a_aid=contentgrip"><strong><u>Prowly</u></strong></a> is another innovative AI tool used primarily in public relations and content marketing. It aids marketers in creating compelling press releases and finding the right journalists and media outlets to distribute their news. Prowly&apos;s AI-driven media database ensures targeted outreach, enhancing the visibility and impact of marketing campaigns.</p><p>Finally, <a href="https://www.persado.com/?ref=contentgrip.com"><strong><u>Persado</u></strong></a> uses AI to optimize marketing messages, generating language that resonates best with targeted demographics. This tool helps marketers craft persuasive texts that significantly improve engagement rates and conversion.</p><h2 id="implications-for-marketers"><strong>Implications for marketers</strong></h2><p>In this rapidly changing landscape, it is crucial for marketers to embrace AI, not as a threat, but as a powerful ally. Investing in learning and adapting to new AI tools can enhance their strategic capabilities and secure their roles in the future. As automation becomes more prevalent, the ability to work alongside AI will be a valuable skill.</p><p>Marketers should also focus on developing skills that AI cannot replicate, such as emotional intelligence, creative thinking, and strategic planning. These competencies, combined with AI tools, can elevate their marketing strategies, making them more effective and impactful.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Navigating the impact of AI on marketing careers: threats and opportunities"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Navigating the impact of AI on marketing careers: threats and opportunities"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/ZxWxhMCW8lR11BHPUxPNrQNNShtZizRnC-zJn6y8smTFUVIC062jdj9pwI9l4fgZrft66PrzE63dRkMIl_vhbk5TJ9hXUR0x8nmWF-fZa94bEolMygCsG_YqoUyqOqyDUfNppp-9Tzoqa89hzKp1bNQ" class="kg-image" alt="Navigating the impact of AI on marketing careers: threats and opportunities" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[8 recommended AI social media tools for marketers in 2024]]></title><description><![CDATA[Explore 8 AI tools that are essential for content creation and management in social media marketing.]]></description><link>https://www.contentgrip.com/recommended-ai-social-media-tools-for-marketers/</link><guid isPermaLink="false">662b188abcc5f6000117b98c</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 02 May 2024 02:00:26 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/8-recommended-AI-social-media-tools-for-marketers-in-2024.png" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/8-recommended-AI-social-media-tools-for-marketers-in-2024.png" alt="8 recommended AI social media tools for marketers in 2024"><p>Social media marketing continues to evolve rapidly, driven by dynamic trends and technological advancements. Today&apos;s landscape is marked by a growing emphasis on personalized content, automation, and interactive media, all aimed at enhancing engagement and reaching target audiences more effectively.</p><p>Artificial intelligence (AI) plays a crucial role in this transformation, offering powerful tools that streamline and optimize social media marketing and management. By automating routine tasks, providing insights through data analysis, and enabling more targeted content strategies, AI not only saves time but also ensures that efforts are more precise and impactful.</p><h2 id="4-ai-tools-to-enhance-your-social-media-content-creation-game"><strong>4 AI tools to enhance your social media content creation game</strong></h2><p>Artificial intelligence is transforming the landscape of digital marketing, especially in the realm of content creation. Here&#x2019;s how four AI tools are helping marketers craft compelling, high-quality content with ease.</p><p><a href="http://krater.ai/?ref=contentgrip"><strong><u>Krater AI</u></strong></a> emerges as a powerful asset for content creators seeking to automate and personalize their social media posts. With its advanced algorithms, Krater AI can generate diverse content that resonates deeply with targeted audiences, making it easier for brands to maintain a consistent and engaging online presence.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-tools-for-video-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Top AI tools to improve your B2B video marketing strategy</div><div class="kg-bookmark-description">Uncover the benefits of AI-driven tools in B2B video marketing and learn how to choose the right one for your needs.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="8 recommended AI social media tools for marketers in 2024"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2024/04/AI-tools-to-boost-your-B2B-video-marketing-game.png" alt="8 recommended AI social media tools for marketers in 2024"></div></a></figure><p><a href="https://shareasale.com/u.cfm?d=874882&amp;m=79751&amp;u=3138570&amp;afftrack=&amp;ref=contentgrip.com"><strong><u>FlexClip</u></strong></a> transforms the approach to video marketing by allowing users to easily create professional-looking videos. This tool offers an intuitive drag-and-drop interface and a library of pre-made elements that simplify the video creation process. FlexClip helps marketers turn their ideas into dynamic videos that capture audience attention and convey messages effectively.</p><p><a href="https://www.synthesia.io/?via=contentgrip&amp;ref=contentgrip.com"><strong><u>Synthesia</u></strong></a><strong> </strong>is revolutionizing video content creation by enabling users to generate AI-powered synthetic videos. This tool allows marketers to create videos using virtual avatars and automated voiceovers, eliminating the need for traditional video production resources. Synthesia is particularly useful for creating educational and instructional content that is both engaging and cost-effective.</p><p><a href="https://customgpt.ai/?fpr=contentgrip&amp;ref=contentgrip.com"><strong><u>CustomGPT by ChatGPT</u></strong></a>, a specialized adaptation of the well-known ChatGPT, offers businesses the ability to tailor conversational AI to their specific needs. Whether it&apos;s for customer service bots, interactive content, or personalized communication, CustomGPT provides a scalable solution that enhances interaction with customers through highly personalized and context-aware responses.</p><h2 id="4-ai-tools-to-help-manage-your-social-media-platform"><strong>4 AI tools to help manage your social media platform</strong></h2><p>Artificial intelligence (AI) is changing social media management by providing sophisticated tools that help brands optimize their online interactions and strategies.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="8 recommended AI social media tools for marketers in 2024"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="8 recommended AI social media tools for marketers in 2024"></div></a></figure><p><a href="https://www.hootsuite.com/lp/paid-search_ss_na_na_en_usd_branded?utm_campaign=all-alwayson-none-glo-none---PUA_Search_US_Branded----&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_content=&amp;gad_source=1&amp;gclid=CjwKCAjwuJ2xBhA3EiwAMVjkVHDcM4BfJi1qBMGuledudoSxAmqyPuc2NQiP37qPjbOQxg6ObimoKhoCeQIQAvD_BwE"><strong><u>Hootsuite Insights</u></strong></a>, powered by Brandwatch, uses AI to monitor social media conversations and trends. It aids brands in understanding audience sentiments, tracking mentions, and evaluating the effectiveness of their social media campaigns. This tool provides a comprehensive view of the social media landscape, enabling marketers to make informed decisions and tailor their strategies to better meet audience needs.</p><p><a href="https://sproutsocial.com/?ref=contentgrip.com"><strong><u>Sprout Social</u></strong></a> incorporates AI to provide analytics and management features that streamline the management of social media accounts. The platform&apos;s AI capabilities support automated reporting and deliver insights into consumer behavior and engagement patterns, helping businesses optimize their social media strategies.</p><p><a href="https://www.ocoya.com/?via=contentgrip&amp;ref=contentgrip.com"><strong><u>Ocoya</u></strong></a> is a tool that integrates AI to automate content creation and scheduling across various social media platforms. It assists in crafting posts, selecting images, and scheduling postings to maximize engagement. Ocoya also analyzes performance to suggest improvements, aiming to streamline the content creation and distribution process.</p><p><a href="https://www.zendesk.com/lp/brand/?utm_source=google&amp;utm_medium=Search-Paid&amp;utm_network=g&amp;utm_campaign=SE_AW_AP_ID_EN_N_Sup_Brand_TM_Zeta_All_H&amp;matchtype=b&amp;utm_term=zendesk%20ticketing%20system&amp;utm_content=654633450848&amp;theme=&amp;gad_source=1&amp;gclid=CjwKCAjwuJ2xBhA3EiwAMVjkVKt9vNtsuV71ii2RWY_1QvWxQ6RXzaGs9hsUU8dB9Jl7G12jnTEKzRoCkC4QAvD_BwE"><strong><u>Zendesk</u></strong></a>, traditionally known for customer support, integrates AI to manage social media interactions. The platform can automate responses and sort through social media mentions, making customer engagement and support more efficient. This integration allows businesses to maintain consistency in their customer service efforts across various platforms, ensuring a seamless user experience.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="8 recommended AI social media tools for marketers in 2024"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="8 recommended AI social media tools for marketers in 2024"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/C7wMHPkFC6xf0CHw3cz23-S0Z_0a9F-ggmLxJfTeg7B8LoX6ZaBhS0GtIxuLNYXcgi-d6Q47ArGzAT5h_LVCNf5XN8Yp1cOan-_-BSq4N8pNc8aeCMoej_6bI9RVX2RoHJJpEBqLTz6NJVspx8b3-eU" class="kg-image" alt="8 recommended AI social media tools for marketers in 2024" loading="lazy" width="1000" height="500"></figure>]]></content:encoded></item><item><title><![CDATA[Intel’s AI breakthroughs at Paris 2024 Olympics]]></title><description><![CDATA[Intel sets the stage for technological shifts at the Olympic and paralympic games Paris 2024, deploying AI solutions to alter the global sporting event.]]></description><link>https://www.contentgrip.com/intels-ai-at-paris-olympics/</link><guid isPermaLink="false">662b1f0bbcc5f6000117b9d0</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 01 May 2024 11:00:11 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/Intel-s-AI-breakthroughs-at-Paris-2024-Olympics.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/Intel-s-AI-breakthroughs-at-Paris-2024-Olympics.webp" alt="Intel&#x2019;s AI breakthroughs at Paris 2024 Olympics"><p>Intel announced its plan to showcase artificial intelligence (AI) innovations at the Olympic and Paralympic Games Paris 2024. As the official worldwide AI platform partner, Intel aims to transform the experience with AI-driven enhancements for athletes, fans, and viewers globally.</p><p>The initiative includes an immersive sports experience allowing fans to access technology that assesses athletic potential and the first Olympics to feature end-to-end 8k livestreaming capabilities. Advancements also aim to improve accessibility at selected venues, ensuring an environment for all attendees.</p><p>Sarah Vickers, head of Intel&apos;s Olympic and Paralympic Games office, noted the impact of these technologies. &#x201C;This summer, Intel will accelerate its mission of bringing AI Everywhere using Intel solutions at Paris 2024, showcasing the powerful potential of technology and AI to create immersive and interactive experiences at the Olympic and Paralympic Games Paris 2024 for millions around the world.&#x201D; she stated.</p><p>Paris 2024 is set to be among the largest events hosted in France, with around 15,000 athletes and billions of viewers worldwide. The International Olympic Committee (IOC) will incorporate Intel AI technology in various aspects of the games, from operations to viewer engagement.</p><p>Intel will introduce an AI-powered fan activation, allowing spectators to virtually experience the journey of becoming an Olympic athlete. This feature uses Intel Gaudi accelerators and Intel Xeon&#xAE; processors optimized with OpenVINO&#x2122;, providing real-time analysis of athletic skills tailored to match a user&apos;s profile to an Olympic sport.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-in-masters-tournament-with-ibms-watsonx/&#xA0;"><div class="kg-bookmark-content"><div class="kg-bookmark-title">IBM watsonx and Masters Tournament 2024: AI hole insights</div><div class="kg-bookmark-description">IBM introduces AI-powered hole insights and Spanish-language narration to the Masters Tournament, leveraging watsonx&#x2019;s generative AI capabilities for an enriched fan experience.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Intel&#x2019;s AI breakthroughs at Paris 2024 Olympics"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2024/04/AI-in-Golf--IBM-s-watsonx-brings-hole-insights-and-Spanish-narration-to-the-Masters-Tournament.jpeg" alt="Intel&#x2019;s AI breakthroughs at Paris 2024 Olympics"></div></a></figure><p>Intel&apos;s focus on accessibility will be demonstrated through AI applications designed for the visually impaired. These applications, built on Intel Xeon&#xAE; processors, include 3d models for indoor and voice navigation at key venues, enhancing the experience for all participants.</p><p>The 8k live OTT broadcast workflow is set to redefine broadcasting standards at the Olympics. Using Intel Xeon&#xAE; scalable processors and deep learning boost technology, this feature will deliver high-resolution, low-latency streaming to audiences worldwide.</p><p>Intel&apos;s efforts also include preserving the legacy of the Olympic games through neural object cloning, which transforms video footage into 3D digital artifacts, allowing exploration of Olympic history.</p><p>The partnership between Intel and the IOC continues to influence the evolution of sports technology, ensuring that the Paris 2024 olympics will not only celebrate athletic prowess but also technological shifts.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Intel&#x2019;s AI breakthroughs at Paris 2024 Olympics"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Intel&#x2019;s AI breakthroughs at Paris 2024 Olympics"></div></a></figure><h2 id="ai-in-sports"><strong>AI in sports</strong></h2><p>Artificial intelligence is increasingly becoming a crucial part of sports, beyond just Intel&apos;s innovations. Several other companies and technologies are pushing the boundaries of how AI can be integrated into sports to enhance performance, spectator experience, and operational efficiency.</p><p>One notable implementation is<strong> IBM&apos;s Watson</strong> technology, which has been used in tennis tournaments like Wimbledon and golf tournaments like the Masters. Watson analyzes game data in real-time to provide insights that help coaches and players improve strategies. Additionally, it powers fan engagement tools that generate highlight reels and match reports automatically, leveraging natural language processing to summarize games and provide statistics in an easily digestible format.</p><p>Another significant AI contribution to sports is from <strong>Stats Perform</strong>, which uses AI to power predictive analytics in various sports, including basketball and football. Their AI system analyzes historical data and real-time game statistics to predict future game outcomes, player performance, and even injury risks. This helps teams make strategic decisions about player lineups, game strategies, and training regimens.</p><p>Lastly, the use of AI in enhancing broadcasting and viewer experiences is exemplified by <strong>Canon&apos;s Free Viewpoint Video System</strong>. This system creates a virtual environment where viewers can watch a live game from any angle. The technology uses high-resolution cameras placed around the stadium to capture 3D footage, which AI algorithms then process to allow viewers to control their viewing angle, giving a personalized experience that traditional broadcasting cannot offer.</p><p>As AI technology continues to evolve, its integration into sports is changing not just how games are played and watched, but also how they are understood and enjoyed.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Intel&#x2019;s AI breakthroughs at Paris 2024 Olympics"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Intel&#x2019;s AI breakthroughs at Paris 2024 Olympics"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/Wme5S5SuAjSu0HjyGMzZteaTxNXdP6uNAaPfXROQLuYlBboslZ76HBANi0JJtwWHjhsXgRvhvvxH4tm_x1r8kVc3TSb_sv6uhGL383q62tqGPu5dKr3xSp_yVt9_4Qh4EzKT0i9rZN-Pslisy-__pSY" class="kg-image" alt="Intel&#x2019;s AI breakthroughs at Paris 2024 Olympics" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[From news platform to AI consultancy: DiscoveryShift's new chapter post-DailySocial.id]]></title><description><![CDATA[Following significant restructuring, DailySocial.id transitions to DiscoveryShift, spearheaded by founder Rama Mamuaya, focusing on AI-driven business strategies.]]></description><link>https://www.contentgrip.com/discoveryshifts-new-chapter-post-dailysocial-id/</link><guid isPermaLink="false">6631cf249aed9e000133af00</guid><category><![CDATA[News]]></category><category><![CDATA[Media]]></category><dc:creator><![CDATA[Enricko Lukman]]></dc:creator><pubDate>Wed, 01 May 2024 05:23:16 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/05/From-news-platform-to-AI-consultancy-DiscoveryShift-s-new-chapter-post-DailySocial.id.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/05/From-news-platform-to-AI-consultancy-DiscoveryShift-s-new-chapter-post-DailySocial.id.jpg" alt="From news platform to AI consultancy: DiscoveryShift&apos;s new chapter post-DailySocial.id"><p>After a major overhaul that included laying off its entire team, Indonesia&apos;s <a href="https://en.dailysocial.id/?ref=contentgrip.com"><u>DailySocial.id</u></a> has rebranded and shifted its operations under a new banner, <a href="https://discoveryshift.com/?ref=contentgrip.com"><u>DiscoveryShift</u></a>, with its original founder, <a href="https://www.linkedin.com/in/rmamuaya?original_referer=https%3A%2F%2Fwww.google.com%2F&amp;originalSubdomain=id&amp;ref=contentgrip.com"><u>Rama Mamuaya</u></a>, at the helm. This strategic move marks a transition from media to specializing in AI-powered research and consultancy services aimed at refining business strategies and operational excellence.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/6-ai-tools-b2b-lead-generation/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">6 AI tools to enhance your B2B lead generation</div><div class="kg-bookmark-description">Discover how artificial intelligence is transforming B2B lead generation and personalization, making it more efficient and tailored.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="From news platform to AI consultancy: DiscoveryShift&apos;s new chapter post-DailySocial.id"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2024/04/AI-tools-B2B-lead-gen.jpg" alt="From news platform to AI consultancy: DiscoveryShift&apos;s new chapter post-DailySocial.id"></div></a></figure><p>DiscoveryShift&apos;s new direction involves leveraging artificial intelligence to streamline client business processes and bolster AI capabilities within their teams. With a robust lineup of experts in enterprise AI, machine learning, automation, and digital transformation, the company is well-equipped to support its clients at every step of their digital journey.</p><p>&#x201C;Through DiscoveryShift, we are enhancing our ability to empower businesses to realize their full potential through AI and digital innovation,&#x201D; said Mamuaya.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="From news platform to AI consultancy: DiscoveryShift&apos;s new chapter post-DailySocial.id"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="From news platform to AI consultancy: DiscoveryShift&apos;s new chapter post-DailySocial.id"></div></a></figure><p>Currently, DiscoveryShift boasts a diverse client base of 112 entities, including local and multinational corporations, dynamic startups, and small and medium-sized enterprises (smes). While it maintains its roots in Indonesia, DiscoveryShift also operates out of Singapore, enabling a broader geographic reach.</p><p>This pivot comes after DailySocial.id had previously ventured into the venture capital space with DS/X ventures, aimed at nurturing early-stage companies, before the firm&#x2019;s strategic shift to focus more intensely on AI-driven solutions.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="From news platform to AI consultancy: DiscoveryShift&apos;s new chapter post-DailySocial.id"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="From news platform to AI consultancy: DiscoveryShift&apos;s new chapter post-DailySocial.id"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/ZxWxhMCW8lR11BHPUxPNrQNNShtZizRnC-zJn6y8smTFUVIC062jdj9pwI9l4fgZrft66PrzE63dRkMIl_vhbk5TJ9hXUR0x8nmWF-fZa94bEolMygCsG_YqoUyqOqyDUfNppp-9Tzoqa89hzKp1bNQ" class="kg-image" alt="From news platform to AI consultancy: DiscoveryShift&apos;s new chapter post-DailySocial.id" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[Exploring the AI advancements in Quark publishing platform NextGen v4.0]]></title><description><![CDATA[The new release accelerates content discovery and reusability, streamlines workflows, and supports multilingual publishing, fostering faster and more efficient content lifecycle management.]]></description><link>https://www.contentgrip.com/quark-publishing-platform-nextgen-v4/</link><guid isPermaLink="false">662b1cc8bcc5f6000117b9bc</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 01 May 2024 02:00:51 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/Exploring-the-AI-advancements-in-Quark-publishing-platform-NextGen-v4.0.jpeg" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/Exploring-the-AI-advancements-in-Quark-publishing-platform-NextGen-v4.0.jpeg" alt="Exploring the AI advancements in Quark publishing platform NextGen v4.0"><p>Quark software, known for content automation and design, has announced advancements in its Quark Publishing Platform (QPP) NextGen v4.0.</p><p>Quark Publishing Platform (QPP) NextGen simplifies the management of the entire content lifecycle for organizations, from content creation to consumption. It incorporates Semantic AI to facilitate the discovery and reuse of existing content buried within unstructured PDFs, significantly reducing the time spent searching manually.</p><p>This latest version introduces semantic AI technology that improves the speed and accuracy of content discovery within unstructured PDFs. By automating the search and reuse of existing content, QPP NextGen v4.0 enables users to save time and enhance productivity.</p><p>The integration with Microsoft Azure data factory extends QPP&apos;s capabilities, allowing for data integration from other business systems, including Oracle and Snowflake. This feature allows content teams to enhance their processes without constant IT support, promoting a more agile and self-service environment.</p><p>Martin Owen, CEO of Quark, emphasized the role of content automation in achieving business objectives. &#x201C;We know content and continually innovate across QPP NextGen to give highly regulated organizations the necessary tools to address any content complexity.</p><p>We also know the opportunity AI presents to content processes so we are infusing even more AI capabilities into our content technologies to help organizations execute successful content strategies that directly contribute to business success,&#x201D; Owen stated.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/8-ways-ai-automates-b2b-marketing-tasks/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">8 ways AI is automating B2B Marketing tasks</div><div class="kg-bookmark-description">Discover how artificial intelligence is streamlining B2B marketing, offering innovative solutions for repetitive tasks.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Exploring the AI advancements in Quark publishing platform NextGen v4.0"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/03/Unlocking-efficiency-8-ways-AI-automates-B2B-marketing-tasks.webp" alt="Exploring the AI advancements in Quark publishing platform NextGen v4.0"></div></a></figure><p>Additionally, QPP NextGen v4.0 has expanded its features to support global content strategies by including right-to-left language support, essential for enterprises engaging customers in Arabic, Hebrew, and Urdu. The platform also offers analytics on content operations and strategy, helping teams optimize their workflows and achieve content goals.</p><p>As organizations increasingly recognize the importance of content management systems, Quark continues to provide solutions that meet current needs and anticipate challenges in content management and publishing.</p><h2 id="ai-powered-publishing-platforms"><strong>AI-powered publishing platforms</strong></h2><p>Publishing platforms are increasingly integrating AI to enhance the efficiency and precision of content management and creation processes.</p><p>One notable example is <strong>Adobe Experience Manager (AEM)</strong>, which utilizes AI to automate workflows and personalize content delivery. AEM&apos;s AI capabilities help organizations manage vast amounts of digital assets and optimize customer experiences by delivering the right content to the right audience at the right time.</p><p>Its features include smart tagging and image recognition, which streamline the categorization and retrieval of multimedia content, thus speeding up the content creation process.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Exploring the AI advancements in Quark publishing platform NextGen v4.0"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Exploring the AI advancements in Quark publishing platform NextGen v4.0"></div></a></figure><p>Another platform that leverages AI technology is <strong>Sitecore</strong>. Known for its content management and multichannel marketing capabilities, Sitecore&apos;s AI tools analyze customer interactions to deliver highly targeted content. The platform&apos;s AI-driven analytics and machine learning models enable businesses to predict user behavior and personalize web experiences accordingly.</p><p>By understanding patterns in data, Sitecore helps marketers automate decision-making in campaigns, enhancing engagement and improving the user journey across multiple touchpoints.</p><p>Lastly, <strong>Veeva Vault</strong> is a specialized platform designed for life sciences companies, incorporating AI to manage regulatory content and documentation. Veeva Vault&apos;s AI functionalities assist in streamlining complex compliance processes by automating the categorization and management of regulatory submissions.</p><p>This reduces manual efforts and error rates, significantly improving the efficiency of document handling. Moreover, its AI tools facilitate better collaboration across global teams, ensuring that critical information is aligned and up-to-date, which is vital in the highly regulated pharmaceutical industry.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Exploring the AI advancements in Quark publishing platform NextGen v4.0"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Exploring the AI advancements in Quark publishing platform NextGen v4.0"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/b2csUMQGcX7bt9puzKcT1x-YipMsFUocI8wkbI0BfmpW7pbXtIfq5TCbPX07kd29MUV9Jj0Uni3FpnMM3h7XLgZoGr3B_U3j7oYerGddMrSCqH1VT6AN_RIvlBD6xTyvVisKWr2EAWjvnISVx6_D1Ro" class="kg-image" alt="Exploring the AI advancements in Quark publishing platform NextGen v4.0" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[Create 2024 a look at Baidu’s Ernie models and AI tools]]></title><description><![CDATA[Baidu, inc. showcases AI models and toolkits at Create 2024, aimed at making AI technology accessible.]]></description><link>https://www.contentgrip.com/baidus-ernie-models-and-ai-tools/</link><guid isPermaLink="false">662b1ac6bcc5f6000117b9a4</guid><category><![CDATA[Technology]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Tue, 30 Apr 2024 11:00:28 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/Create-2024-a-look-at-Baidu-s-Ernie-models-and-AI-tools.png" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/Create-2024-a-look-at-Baidu-s-Ernie-models-and-AI-tools.png" alt="Create 2024 a look at Baidu&#x2019;s Ernie models and AI tools"><p>At the Create 2024 Baidu AI developer conference, Baidu, inc a Chinese technology company, introduced AI models and development tools, designed to make AI technology available to all, regardless of technical background.</p><p>Robin Li, co-founder, chairman, and CEO of Baidu, discussed the potential of natural language in AI development in his keynote speech. &quot;In the future, natural language will become the new programming language, allowing anyone who can speak to become a developer,&quot; Li stated, envisioning a future where creativity and AI intersect.</p><p>Baidu&apos;s ERNIE, a key component in their AI development, has demonstrated significant usage and utility. ERNIE Bot, a conversational AI based on the ERNIE model, has reached 200 million users since its release on March 16, 2023. The ERNIE API processes 200 million queries each day, reflecting its broad adoption.</p><p>Additionally, Baidu Comate, an AI coding assistant, has been involved in generating 27% of new code within Baidu over the past year and serves over 10,000 companies, including Ximalaya, iSoftStone, and Shanghai Mitsubishi Elevator, with a code adoption rate of 46%.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/3-ai-b2b-marketing-trends-in-the-coming-years/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">3 AI trends in B2B marketing: navigating the future</div><div class="kg-bookmark-description">Explore how artificial intelligence is revolutionizing B2B marketing, highlighting three emerging trends set to dominate the industry.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Create 2024 a look at Baidu&#x2019;s Ernie models and AI tools"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/03/3-AI-B2B-marketing-trends-to-watch-in-the-coming-years.jpeg" alt="Create 2024 a look at Baidu&#x2019;s Ernie models and AI tools"></div></a></figure><p>Baidu&apos;s Qianfan platform, part of Baidu AI Cloud, has been used by over 85,000 enterprise clients to develop 190,000 AI applications. The efficiency of ERNIE&apos;s training has improved, being 5.1 times more efficient than the previous year.</p><p>The model&apos;s inference capabilities have also increased, with a 105-fold increase in queries per second and a reduction in inference costs to just 1% of its March 2023 figure. These metrics underscore Baidu&apos;s ongoing efforts to enhance AI functionality and reduce operational costs.</p><p>Further, Baidu introduced new additions to the ERNIE family at Create 2024. The ERNIE 4.0 Tool, accessible via ERNIE Bot, features a code interpreter that enables users to manage and analyze data through natural language, aiming to streamline data handling and decision-making processes.</p><p>The ERNIE model family now includes lighter versions such as ERNIE Speed, ERNIE Lite, and ERNIE Tiny, designed to offer more adaptable and efficient AI solutions by being compressed and distilled from the original model, addressing diverse AI application needs.</p><h2 id="three-ai-development-trends-impacting-future-ai-adoption"><strong>Three AI development trends impacting future AI adoption</strong></h2><p>At the Create 2024 conference, Robin Li, CEO of Baidu, highlighted three significant AI development trends in his keynote.</p><p>First, the Mixture of Experts (MoE) model, which facilitates the combination of various AI models to tackle complex problems, signaling a shift towards more versatile AI-native applications.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Create 2024 a look at Baidu&#x2019;s Ernie models and AI tools"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Create 2024 a look at Baidu&#x2019;s Ernie models and AI tools"></div></a></figure><p>Second, he emphasized the advantages of smaller AI models, which are designed to be cost-efficient and responsive, making them particularly useful in scenarios where large models are impractical.</p><p>Finally, Li discussed the evolution of AI agents that are designed to perform tasks involving understanding, planning, reflection, and self-improvement, pushing the boundaries of AI capabilities.</p><p>During the event, Baidu also unveiled the Apollo VTA, an advanced vision foundation model tailored for autonomous driving, trained with over 100 million kilometers of data from urban driving tests. This model integrates several key capabilities such as detection, tracking, understanding, and map building, enhancing the safety and adaptability of autonomous driving technology.</p><p>In addition, the launch of the second Baidu ERNIE Cup Innovation Challenge was announced, a competition aimed at fostering the development of groundbreaking AI models and applications, with substantial rewards for the winners.</p><p>The Create 2024 event showcased Baidu&apos;s commitment to democratizing AI technology. Through a series of over 20 industry forums and more than 30 open AI development classes, along with an expansive AI interactive experience area and music festival, Baidu provided attendees with a comprehensive and engaging overview of the current and future state of AI technology.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Create 2024 a look at Baidu&#x2019;s Ernie models and AI tools"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Create 2024 a look at Baidu&#x2019;s Ernie models and AI tools"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/JzZ9CIBFABSQ-X_JhCRm8Kuqdf7lOFp6fRvNpC8sn7K4MbXURrN_gAnAlBoD60grME_qgP0f6CMTdhheLhoSrxOMtGlWm22WsA4TPHxXyxG4jmyWQwdnTNsGLagB0j0-bsay--nFz3gPEFiYWAKCE9k" class="kg-image" alt="Create 2024 a look at Baidu&#x2019;s Ernie models and AI tools" loading="lazy" width="1000" height="500"></figure>]]></content:encoded></item><item><title><![CDATA[Adobe Express adds AI capabilities to its mobile app]]></title><description><![CDATA[Adobe Express leverages Firefly generative AI to empower users globally.]]></description><link>https://www.contentgrip.com/adobe-express-mobile-adds-ai/</link><guid isPermaLink="false">662b15cbbcc5f6000117b973</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Tue, 30 Apr 2024 02:00:51 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/Adobe-Express-adds-AI-capabilities-to-its-mobile-app.png" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/Adobe-Express-adds-AI-capabilities-to-its-mobile-app.png" alt="Adobe Express adds AI capabilities to its mobile app"><p>Adobe has unveiled its latest innovation in mobile applications, the Adobe Express mobile app, integrated with Firefly&#x2019;s generative AI technology and now available for all users. This integration brings Adobe&#x2019;s capabilities directly to millions of users, aiming to enhance the way they create social media content, videos, logos, and more on both web and mobile platforms.</p><p>The mobile app caters to a broad audience, from marketers looking to craft promotional materials to students wanting to highlight campus events. Adobe Express combines ease of use with Adobe&apos;s creative tools, enabling high-quality content production anywhere, anytime. This is particularly beneficial for small business owners who can now design standout business cards, digital flyers, and social media content right from their smartphones.</p><p>Key features of Adobe Express include Text to Image, Generative Fill, and Text to Template, which streamline complex design tasks into simple actions powered by AI. These features allow users to generate images, alter text styles, and even automate video animation based on audio inputs. With support for 4K video editing and real-time caption generation in over 100 languages, the app is a powerhouse for creating professional-grade visual content on the go.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-tools-for-video-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Top AI tools to improve your B2B video marketing strategy</div><div class="kg-bookmark-description">Uncover the benefits of AI-driven tools in B2B video marketing and learn how to choose the right one for your needs.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Adobe Express adds AI capabilities to its mobile app"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2024/04/AI-tools-to-boost-your-B2B-video-marketing-game.png" alt="Adobe Express adds AI capabilities to its mobile app"></div></a></figure><p>The company has also introduced seamless integrations with platforms like TikTok through Adobe Express, and partnerships with other tech leaders to streamline creative workflows. For Creative Cloud subscribers, the app serves as an extension, allowing users to integrate and manage assets from Adobe Photoshop and Illustrator seamlessly across devices.</p><h2 id="similar-mobile-apps-to-adobe-express"><strong>Similar mobile apps to Adobe Express</strong></h2><p>Whether for professional marketers, small business owners, or creative individuals, having access to robust, AI-enhanced mobile applications is crucial for producing high-quality digital content on the go. Here are four mobile apps similar to Adobe Express:</p><ol><li><strong>Canva</strong></li></ol><p>Like Adobe Express, Canva is a popular tool among content creators looking for an intuitive design platform. It offers a mobile app that includes a variety of AI-driven features, such as a &quot;Magic Resize&quot; for adapting designs to different platforms, and &quot;Design Suggestions&quot; which uses AI to help improve the aesthetics of a project. Canva&#x2019;s ability to facilitate easy creation of social media graphics, presentations, and other visual content makes it a strong contender in the mobile design space.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Adobe Express adds AI capabilities to its mobile app"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Adobe Express adds AI capabilities to its mobile app"></div></a></figure><ol start="2"><li><strong>PicsArt</strong></li></ol><p>This all-in-one photo and video editor is another great alternative, providing robust tools on mobile devices. PicsArt incorporates AI technology to enhance photo editing with features like AI photo effects, which can transform photos into different artistic styles, and an AI-based background remover. For creators who frequently work with visual content on social media, PicsArt offers powerful functionalities to streamline their creative process.</p><ol start="3"><li><strong>Desygner</strong></li></ol><p>Desygner offers a mobile app that rivals Adobe Express by allowing users to design, edit, and publish content directly from their phones. The platform utilizes AI to offer features like automatic resizing of designs for different platforms and smart text replacement. This tool is particularly useful for marketers and entrepreneurs who need to quickly adapt their branding across various digital formats while on the move.</p><ol start="4"><li><strong>Crello</strong></li></ol><p>Similar to Adobe Express, Crello supports a wide range of design tasks with a focus on ease and efficiency. Its mobile app is enhanced with AI-driven tools such as image background removal and animation features. Crello stands out by offering extensive template libraries that are easily customizable, helping users to produce visually appealing content that is tailored to their needs without requiring deep design skills.</p><p>With the growing availability of AI-enhanced mobile apps like Adobe Express, Canva, PicsArt, Desygner, and Crello, content creators have an arsenal of tools at their fingertips that cater to a wide range of design needs and skill levels. These platforms not only streamline the creative process but also empower users to produce engaging, professional-quality content with greater speed and ease than ever before.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Adobe Express adds AI capabilities to its mobile app"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Adobe Express adds AI capabilities to its mobile app"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/M-YtbL0uTDyvU2AbYsXIsXrj7ZcDHeEHe-4MR9xQMiOK3Ne0r2SvRmjS-630Ip3xk7pBViQBG49BdWJyJdkk3-LzQ5_zpwcu2T0ah-4arqhVItTUxX0ciDu4UX1Mv5HfkKDiW81I-1wM_6w7bxG8gAA" class="kg-image" alt="Adobe Express adds AI capabilities to its mobile app" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[Tackling the challenges in B2B tech marketing: insights from Noel Hamill, CMO at parcelLab]]></title><description><![CDATA[Noel Hamill discusses urgent needs for overhaul in B2B marketing, emphasizing AI integration and customer-centric strategies.]]></description><link>https://www.contentgrip.com/noel-hamill-b2b-tech-marketing-insights/</link><guid isPermaLink="false">662b1388bcc5f6000117b959</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Mon, 29 Apr 2024 11:00:31 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/Tackling-the-challenges-in-B2B-tech-marketing-insights-from-Noel-Hamill--CMO-at-parcelLab.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/Tackling-the-challenges-in-B2B-tech-marketing-insights-from-Noel-Hamill--CMO-at-parcelLab.jpg" alt="Tackling the challenges in B2B tech marketing: insights from Noel Hamill, CMO at parcelLab"><p>Noel Hamill, cmo at parcelLab, brings extensive experience from his diverse roles in marketing, sales, and product management to address the pressing issues in B2B tech marketing. His insights are particularly valuable as businesses increasingly seek to adapt to rapid technological advancements and shifting market dynamics.</p><p>Speaking with <a href="https://martechseries.com/mts-insights/interviews/martech-interview-with-noel-hamill-cmo-at-parcellab/?ref=contentgrip.com"><u>MarTech Series</u></a> here&#x2019;s what he said:</p><h2 id="hamill%E2%80%99s-core-observations-in-b2b-tech-marketing"><strong>Hamill&#x2019;s core observations in B2B tech marketing</strong></h2><p>Hamill identifies critical areas in B2B tech marketing that urgently need to be addressed to keep pace with the industry&apos;s evolution.</p><p>At the forefront is the integration of AI. Hamill emphasizes that just as accountants need Excel to excel in their roles, marketers too must become proficient with AI tools. Whether it&apos;s using ChatGPT for crafting compelling content or <a href="https://www.synthesia.io/?via=contentgrip&amp;ref=contentgrip.com"><u>Synthesia</u></a> for creating dynamic social media videos, mastery of these tools is essential for maintaining competitiveness and enhancing productivity.</p><p>Another significant shift Hamill advocates for is enhancing the customer experience. Moving away from traditional marketing that focuses solely on the features and benefits, he proposes a more holistic approach. This involves mapping out the entire customer journey, from initial awareness through to advocacy, ensuring that every touchpoint resonates with the customer, thereby fostering a deeper, more meaningful engagement.</p><p>Hamill also stresses the importance of leveraging data and analytics in marketing. With more data at their disposal than ever before, marketers have the tools to refine their campaigns and adjust strategies more effectively. By closely tracking key performance indicators, marketing teams can pinpoint what&apos;s working, identify areas for improvement, and steer their efforts towards the most fruitful initiatives.</p><p>Finally, the CMO points to the need for increased personalization in marketing communications. In a world where B2B buyers no longer fit a single mold, personalized marketing messages that cater to the unique needs and preferences of each buyer are crucial. This strategy not only helps in standing out among competitors but also plays a pivotal role in building lasting relationships with clients.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-tools-for-video-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Top AI tools to improve your B2B video marketing strategy</div><div class="kg-bookmark-description">Uncover the benefits of AI-driven tools in B2B video marketing and learn how to choose the right one for your needs.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Tackling the challenges in B2B tech marketing: insights from Noel Hamill, CMO at parcelLab"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2024/04/AI-tools-to-boost-your-B2B-video-marketing-game.png" alt="Tackling the challenges in B2B tech marketing: insights from Noel Hamill, CMO at parcelLab"></div></a></figure><h2 id="common-challenges-cmo%E2%80%99s-encounter-today"><strong>Common challenges cmo&#x2019;s encounter today</strong></h2><p>CMOs like Noel Hamill are continuously navigating a landscape that is as challenging as it is dynamic. The demands for innovation and the need to demonstrate tangible returns on marketing investments create a complex environment for marketing leaders.</p><p>Hamill stresses the importance of fostering a culture of innovation within marketing teams. He encourages his team at parcelLab to push the boundaries of traditional marketing by experimenting with new design ideas and brand voices that diverge from the norm. This approach is crucial for capturing the attention of a diverse audience and staying relevant in a competitive market. Hamill believes that by not shying away from risks and embracing the potential of new strategies, teams can uncover unique opportunities that may otherwise be overlooked.</p><p>However, cmos face significant hurdles, particularly when it comes to keeping pace with rapid industry changes and proving the financial impact of their marketing strategies. The B2B sector is continuously evolving, influenced by generational shifts and new technological advancements. This necessitates a constant update of knowledge and tactics to remain effective.</p><p>Moreover, demonstrating the return on investment (ROI) poses its own set of challenges. Factors such as long decision-making cycles, the need for multi-touch attribution, and the quantification of less tangible aspects like brand loyalty and awareness make it difficult to measure and justify marketing expenditures. Additionally, breaking down data silos to effectively calculate ROI is a critical task that requires both strategic vision and technical prowess.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Tackling the challenges in B2B tech marketing: insights from Noel Hamill, CMO at parcelLab"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Tackling the challenges in B2B tech marketing: insights from Noel Hamill, CMO at parcelLab"></div></a></figure><h2 id="state-of-modern-martech-and-2024-trends"><strong>State of modern martech and 2024 trends</strong></h2><p>AI is at the heart of this transformation, with its capability to provide deeper customer insights, automate routine tasks, and significantly improve marketing performance. The continued adoption of AI tools is expected to dominate 2024, as marketers seek to leverage these technologies for more personalized and effective campaigns.</p><p>Alongside AI, the importance of customer data platforms is growing. These platforms are critical for creating a unified customer experience by managing and analyzing customer data more effectively.</p><p>Furthermore, the integration of martech solutions with other systems is becoming increasingly important. Seamless integration ensures that all components of the marketing and sales ecosystems communicate effectively, enabling a more cohesive and streamlined operation.</p><p>In this evolving scenario, companies like parcelLab are staying ahead by incorporating AI into their platforms to enhance the post-purchase customer experience and ensure their systems integrate well with other retail technologies, maintaining efficiency and effectiveness in all customer interactions.</p><h2 id="b2b-tech-brands-that-have-robust-digital-marketing-according-to-noel"><strong>B2B tech brands that have robust digital marketing according to Noel</strong></h2><p>According to Noel Hamill, these are some B2B tech brands that have a robust digital marketing and digital ad presence:</p><ol><li><strong>Hubspot</strong> &#x2013; excels in creating engaging content and running targeted social media ad campaigns.</li><li><strong>Salesforce</strong> &#x2013; utilizes innovative digital ad strategies and a comprehensive channel approach.</li><li><strong>Shopify</strong> &#x2013; partners with experts to authentically engage their target market through social media.</li></ol><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Tackling the challenges in B2B tech marketing: insights from Noel Hamill, CMO at parcelLab"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Tackling the challenges in B2B tech marketing: insights from Noel Hamill, CMO at parcelLab"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/vSRblwSghYgISRAOmTIvU5l7L_qwy15P1dBkAbWtkPR4COmrdfrUPe-0t56Hmgh0RuYo28_oE-t1aUSQVFcT3saobL16LmzjJ8UqYKgcleYi6y3YAl3gYT2oaQtxND9kLtHBaPOcMinpj3KxJWIUycE" class="kg-image" alt="Tackling the challenges in B2B tech marketing: insights from Noel Hamill, CMO at parcelLab" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[IntelePeer integrates with Microsoft Azure OpenAI service]]></title><description><![CDATA[Through its collaboration with Microsoft Azure OpenAI service, IntelePeer introduces AI-powered SmartAgent™ to automate over 80% of customer interactions.]]></description><link>https://www.contentgrip.com/intelepeer-integrates-microsoft-azure-openai-service/</link><guid isPermaLink="false">662b1132bcc5f6000117b93b</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Mon, 29 Apr 2024 02:00:26 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/IntelePeer-integrates-with-Microsoft-Azure-OpenAI-service.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/IntelePeer-integrates-with-Microsoft-Azure-OpenAI-service.jpg" alt="IntelePeer integrates with Microsoft Azure OpenAI service"><p>IntelePeer, a provider of AI-powered communications automation, has enhanced its platform by integrating with Microsoft Azure&#x2019;s OpenAI service. This integration incorporates OpenAI&apos;s GPT technology into their communications automation platform and intelligent virtual assistant, SmartAgent&#x2122;. The integration aims to improve customer service by automating a majority of customer interactions, thereby increasing operational efficiency and streamlining customer experiences.</p><p>Frank Fawzi, CEO of IntelePeer, stated that with this integration, their platform now automates over 80 percent of customer voice and messaging interactions. He believes this integration is just beginning to explore the potential AI holds for communication automation and customer service.</p><p>&#x201C;Through this collaboration, we aim to capitalize on the enhanced power of our platform embedded with Azure&#x2019;s generative AI to entirely transform the customer experience by providing a personalized interaction in a human-like manner. This is merely the tip of the iceberg of the impact that AI will deliver to communications automation and customer service.&#x201D; Fawzi explained.</p><p>Ali Dalloul, VP of Azure AI, emphasized the benefits of this partnership. &#x201C;By working with Microsoft Azure, IntelePeer can significantly accelerate its generative AI innovation while streamlining AI model management. Coupled with the safety measures both companies have in place, IntelePeer will be able to bring solutions to market faster while giving their customers peace-of-mind knowing security levels are in place to safeguard their proprietary information.&#x201D; he highlighted.</p><p>The Azure-based large language model enhances SmartAgent&apos;s multi-lingual capabilities and allows for dynamic, style-adjustable responses, making interactions more natural for consumers. As a result, issues such as prolonged hold times are becoming obsolete, replaced by efficient, first-time resolutions.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-chatbots-or-human-sales-reps/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">AI chatbots vs human sales reps</div><div class="kg-bookmark-description">Examine the pros and cons of both AI chatbots and human sales reps to better understand which option suits your business needs.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="IntelePeer integrates with Microsoft Azure OpenAI service"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2024/04/Weighing-your-options-AI-chatbots-or-human-sales-representatives.png" alt="IntelePeer integrates with Microsoft Azure OpenAI service"></div></a></figure><p>IntelePeer has also tailored its virtual agents for industries such as healthcare, insurance, and financial services, among others. The company has managed to automate over 500 million interactions, significantly reducing interaction costs while improving self-service and call containment rates. One notable achievement includes a client who automated over 60 million inbound interactions annually, achieving a self-service rate of over 75%.</p><p>Gartner&#xAE; predicts that by 2025, 80 percent of customer service and support organizations will utilize generative AI technology to enhance agent productivity and customer satisfaction. Azure&apos;s AI tools provide a framework that enables IntelePeer to deploy its SmartAgent with confidence, focusing on crucial aspects like accuracy, security, and data privacy.</p><h2 id="integrations-with-microsoft-azure-openai-in-apac"><strong>Integrations with Microsoft Azure OpenAI in APAC</strong></h2><p>Softwares across the Asia-Pacific region are harnessing Microsoft Azure OpenAI services to enhance their technology offerings and automate complex processes. Here are three examples of businesses integrating these advanced AI capabilities to improve efficiency and user engagement in their respective industries.</p><p><strong>ChatbotPlus</strong>, a Singapore-based customer service software provider, integrates Microsoft Azure OpenAI services to enhance its chatbot solutions across APAC. This integration facilitates more sophisticated conversational capabilities in multiple Asian languages, helping businesses provide responsive and nuanced customer support.</p><p>The Azure OpenAI services enable ChatbotPlus to offer a more adaptive response mechanism, which allows for better understanding and engagement with users, thereby reducing the need for human intervention in routine queries.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="IntelePeer integrates with Microsoft Azure OpenAI service"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="IntelePeer integrates with Microsoft Azure OpenAI service"></div></a></figure><p><strong>HealthDesk AI</strong>, operating out of Japan, utilizes Microsoft Azure OpenAI services to streamline patient management and inquiry handling in healthcare facilities. By leveraging Azure&apos;s AI capabilities, HealthDesk AI automates patient interaction processes such as appointment scheduling, symptom checking, and preliminary diagnostics.</p><p>This not only improves operational efficiency but also ensures accuracy and privacy in handling sensitive health information, a critical factor in the healthcare industry.</p><p>In Australia, <strong>FinServ AI</strong> incorporates Microsoft Azure OpenAI services to transform financial advisory and customer service functions. By embedding Azure&apos;s AI into their systems, FinServ AI provides real-time financial advice and automates complex customer inquiries related to banking, investments, and insurance.</p><p>The integration aids in processing large volumes of transactions and queries accurately, thus enhancing customer experience while ensuring compliance with stringent financial regulations.</p><p>The integration of Microsoft Azure OpenAI services across various sectors and regions signifies a major leap forward in the application of AI to streamline operations and enhance user experiences.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="IntelePeer integrates with Microsoft Azure OpenAI service"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="IntelePeer integrates with Microsoft Azure OpenAI service"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2021/04/ContentGrow-V2-coming-soon-1.png" class="kg-image" alt="IntelePeer integrates with Microsoft Azure OpenAI service" loading="lazy" width="2000" height="1000" srcset="https://www.contentgrip.com/content/images/size/w600/2021/04/ContentGrow-V2-coming-soon-1.png 600w, https://www.contentgrip.com/content/images/size/w1000/2021/04/ContentGrow-V2-coming-soon-1.png 1000w, https://www.contentgrip.com/content/images/size/w1600/2021/04/ContentGrow-V2-coming-soon-1.png 1600w, https://www.contentgrip.com/content/images/2021/04/ContentGrow-V2-coming-soon-1.png 2048w" sizes="(min-width: 720px) 720px"></figure>]]></content:encoded></item><item><title><![CDATA[Grok releases version 1.5v, claims superior visual information processing compared to ChatGPT]]></title><description><![CDATA[x.AI's Grok-1.5 vision (Grok-1.5v) combines visual and linguistic understanding, potentially surpassing technologies like GPT-4.]]></description><link>https://www.contentgrip.com/grok-releases-version-1-5v/</link><guid isPermaLink="false">6620d54f26eb2b00019b516b</guid><category><![CDATA[Technology]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 26 Apr 2024 11:00:33 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/Grok-1.5V-Now-Can-See-and-Interpret-Images-With-Its-Powerful-Vision-Capabilities.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/Grok-1.5V-Now-Can-See-and-Interpret-Images-With-Its-Powerful-Vision-Capabilities.webp" alt="Grok releases version 1.5v, claims superior visual information processing compared to ChatGPT"><p>Elon Musk&apos;s x.AI research lab has introduced a new AI model, <a href="https://x.ai/blog/grok-1.5v?ref=contentgrip.com"><u>Grok-1.5 vision (Grok-1.5v)</u></a>. This multimodal AI model merges visual and linguistic processing, aiming to surpass existing technologies. Grok-1.5v processes a variety of visual data, including documents, diagrams, and photographs, and marks an advancement over previous models.</p><p>The model is demonstrated through the new real world benchmark, which includes over 760 image-based questions to evaluate an AI&apos;s understanding and interaction with the physical world. These questions pose challenges for AI, demonstrating the capabilities of Grok-1.5v.</p><p>The applications of Grok-1.5v include generating code from sketches, estimating nutrients from food images, and more, showing its versatility in professional and personal settings.&#xA0; x.AI plans to enhance Grok-1.5v&apos;s functionality to include other modalities such as audio and video, with updates planned for early testers soon. This development reflects x.AI&apos;s aim to advance AI technology.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/zcGdwwNNyNgq2TI0xhIqrrmk9xrLprabMbisqhKRbI4FEnURJrJ0ECRjba0g79ixJ7PD-Tugb7g8EeOcPnfd6hr2W5wtJSrjL3gjoab4_zeBKBE-zFqT4eE2lxT8_Rj6LCnnmBURWPo6KWJFfsuKCvQ" class="kg-image" alt="Grok releases version 1.5v, claims superior visual information processing compared to ChatGPT" loading="lazy" width="1024" height="596"></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/top-ai-chatbots/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">5 AI Chatbots Transforming Customer Service in APAC</div><div class="kg-bookmark-description">Discover how conversational marketing is changing customer interactions with AI chatbots.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Grok releases version 1.5v, claims superior visual information processing compared to ChatGPT"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/04/5-AI-chatbots-transforming-customer-service-in-the-APAC-region.jpg" alt="Grok releases version 1.5v, claims superior visual information processing compared to ChatGPT"></div></a></figure><h2 id="3-new-ai-models-like-grok-15v"><strong>3 new AI models like Grok-1.5v</strong></h2><p>Artificial intelligence continues to make remarkable advances with the development of multimodal AI models that can process and integrate various types of data. These models are designed to enhance interaction between machines and the real world, providing significant improvements over their predecessors. Here are some newly launched AI models:</p><p>TensorHub<strong> </strong>recently launched <strong>VisionText-2.0</strong>, a multimodal AI that integrates deep learning techniques for processing both visual content and text. Unlike its predecessor, VisionText-2.0 offers enhanced capabilities for context-aware image captioning and text-based image retrieval, making it suitable for applications in digital media and content management.</p><p>The model uses a complex architecture that allows it to understand the nuanced relationship between text descriptions and visual elements, providing more accurate responses to user queries about image content.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Grok releases version 1.5v, claims superior visual information processing compared to ChatGPT"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Grok releases version 1.5v, claims superior visual information processing compared to ChatGPT"></div></a></figure><p>DeepMind has introduced <strong>PolyglotAI</strong>, an AI model designed to understand and generate content across different types of media, including text, images, and audio. PolyglotAI excels in cross-modal translations, such as converting spoken language into relevant visual representations or summarizing video content with textual descriptions.</p><p>Its ability to seamlessly switch between modalities makes it particularly useful in educational technologies and multimedia content creation, where adaptability across various forms of content is crucial.</p><p>NeuraGlobe&apos;s <strong>EchoVision</strong> is an AI model that focuses on spatial and environmental understanding from visual and auditory inputs. EchoVision is particularly designed for applications in robotics and autonomous vehicle navigation, where it helps systems navigate complex environments using a combination of lidar, camera feeds, and ambient sound analysis.</p><p>This model stands out for its real-time processing capabilities, allowing for instant decision-making in dynamic settings, which is critical for safety and efficiency in autonomous operations.</p><p>These diverse applications and advanced capabilities not only demonstrate the potential of AI to transform various sectors but also underline the ongoing innovation that drives technology forward in creating more intuitive and useful systems.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Grok releases version 1.5v, claims superior visual information processing compared to ChatGPT"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Grok releases version 1.5v, claims superior visual information processing compared to ChatGPT"></div></a></figure><figure class="kg-card kg-image-card"><a href="https://www.contentgrow.com/?ref=contentgrip.com"><img src="https://www.contentgrip.com/content/images/2024/02/blog-post--2-.png" class="kg-image" alt="Grok releases version 1.5v, claims superior visual information processing compared to ChatGPT" loading="lazy" width="2000" height="1125" srcset="https://www.contentgrip.com/content/images/size/w600/2024/02/blog-post--2-.png 600w, https://www.contentgrip.com/content/images/size/w1000/2024/02/blog-post--2-.png 1000w, https://www.contentgrip.com/content/images/size/w1600/2024/02/blog-post--2-.png 1600w, https://www.contentgrip.com/content/images/2024/02/blog-post--2-.png 2240w" sizes="(min-width: 720px) 720px"></a></figure>]]></content:encoded></item><item><title><![CDATA[Dove's new campaign: 20 years of empowering real beauty, rejecting AI alterations]]></title><description><![CDATA[As artificial intelligence reshapes online content, Dove vows to keep beauty real and transparent, avoiding AI distortions.]]></description><link>https://www.contentgrip.com/doves-new-campaign-rejecting-ai-alterations/</link><guid isPermaLink="false">6620d42426eb2b00019b5153</guid><category><![CDATA[Media]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 26 Apr 2024 02:00:28 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/Dove-s-new-campaign-20-years-of-empowering-real-beauty--rejecting-AI-alterations.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/Dove-s-new-campaign-20-years-of-empowering-real-beauty--rejecting-AI-alterations.webp" alt="Dove&apos;s new campaign: 20 years of empowering real beauty, rejecting AI alterations"><p>In 2024, Dove celebrates a significant milestone&#x2014;20 years of advancing the real beauty agenda. This year, the brand reasserts its commitment, promising never to use artificial intelligence to create or distort images of women. This pledge aligns with Dove&#x2019;s latest study, &quot;The Real State of Beauty: a global report,&quot; which reveals the alarming influence of harmful beauty standards perpetuated online. An overwhelming majority of women and girls encounter these distorted images, with nearly nine out of ten reporting exposure to such harmful content.</p><p>To counteract the challenges posed by AI in beauty representation, Dove has launched &quot;The Code,&quot; a campaign focusing on the impact of AI on beauty perceptions while celebrating Dove&apos;s enduring legacy. The campaign includes a poignant two-minute film that discusses AI-generated beauty images, underscoring Dove&apos;s commitment to authenticity.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/sD-R2OzcleQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="The Code | A Dove Film | Dove Self-Esteem Project"></iframe></figure><p>Dove&#x2019;s research indicates a concerning trend: by 2025, AI is expected to generate 90% of online content, posing significant risks to women&apos;s wellbeing. About one-third of women feel pressured to alter their appearance based on these AI-generated images, despite understanding their artificial nature.</p><p>Supporting this initiative is an inspiring ensemble of influential women, including Reba McEntire, Drew Barrymore, Beanie Feldstein, and Marsai Martin. These women from diverse fields and generations bring their voices and personal stories to the forefront, enhancing the campaign&#x2019;s message and reach.</p><p>Alessandro Manfredi, Dove&#x2019;s CMO, emphasizes &quot;At Dove, we seek a future in which women get to decide and declare what real beauty looks like &#x2013; not algorithms. As we navigate the opportunities and challenges that come with new and emerging technology, we remain committed to protecting, celebrating, and championing Real Beauty.&#x201D;</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/3-ai-b2b-marketing-trends-in-the-coming-years/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">3 AI trends in B2B marketing: navigating the future</div><div class="kg-bookmark-description">Explore how artificial intelligence is revolutionizing B2B marketing, highlighting three emerging trends set to dominate the industry.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Dove&apos;s new campaign: 20 years of empowering real beauty, rejecting AI alterations"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/03/3-AI-B2B-marketing-trends-to-watch-in-the-coming-years.jpeg" alt="Dove&apos;s new campaign: 20 years of empowering real beauty, rejecting AI alterations"></div></a></figure><p>Dove&#x2019;s approach is clear: real beauty is defined by real people, not algorithms. As Dove continues to navigate the evolving landscape of technology, it remains steadfast in its dedication to promoting a healthy, realistic beauty narrative&#x2014;one that fosters happiness and confidence rather than anxiety.</p><p>Moreover, Dove aims to establish new industry standards with the introduction of the <a href="https://assets.unileversolutions.com/v1/125422237.pdf?ref=contentgrip.com"><u>Real Beauty Prompt Guidelines</u></a>. These guidelines offer practical advice for generating AI-created images that faithfully represent real beauty, catering to those exploring this burgeoning technology.</p><p>However, there is also a silver lining&#x2014;24% of women and 41% of girls in the US find the ability to experiment with their digital personas using AI somewhat empowering, suggesting that AI can also enhance creativity and self-expression in the realm of beauty.</p><h2 id="5-tools-to-detect-ai-generated-images"><strong>5 tools to detect AI-generated images</strong></h2><p>In an era where digital content can be easily manipulated using sophisticated AI technologies, it&apos;s essential to have tools that can detect such alterations. Here are five tools designed to identify AI-generated images and videos.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Dove&apos;s new campaign: 20 years of empowering real beauty, rejecting AI alterations"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Dove&apos;s new campaign: 20 years of empowering real beauty, rejecting AI alterations"></div></a></figure><p><strong>Sensity Visual Detector</strong>: Sensity offers a tool that specifically targets the detection of deepfake videos and images. It uses deep learning to analyze visuals for signs that are commonly associated with digital manipulations. This tool is particularly useful for organizations and individuals who need to verify the authenticity of visual content before sharing or using it in a professional context.</p><p><strong>Deepware Scanner</strong>: This application is designed to detect AI-generated images and videos with high accuracy. Deepware Scanner works by scanning the media file and looking for subtle inconsistencies typically left by generative models, such as unusual patterns in texture or edge artifacts. It&apos;s a user-friendly option for those who aren&apos;t tech-savvy but need a reliable method to check the authenticity of content.</p><p><strong>Microsoft Video Authenticator</strong>: Developed by Microsoft, this tool analyzes still photos and videos to provide a percentage chance that the media was artificially generated. The Video Authenticator looks for blending boundaries, inconsistent lighting, and other signs that might indicate manipulation. It&apos;s part of Microsoft&apos;s broader initiative to combat misinformation through technology.</p><p><strong>Reality Defender</strong>: Created by the startup company Reality Defender, this tool uses AI to detect synthetic media across various platforms, including social media and news outlets. It integrates with browsers and offers real-time detection, making it an excellent tool for everyday users who want to ensure they are not being misled by fake visuals while browsing the internet.</p><p><strong>FakeCatcher by Intel</strong>: Intel&#x2019;s FakeCatcher is one of the leading real-time deepfake detectors, boasting a 96% accuracy rate. It analyzes pixel-level blood flow in video imagery to determine authenticity, a method based on detecting life signs that AI-generated content cannot replicate. This innovative approach makes FakeCatcher a valuable tool for media companies, security organizations, and anyone needing to verify video integrity.</p><p>Each of these tools plays a vital role in the fight against digital misinformation, providing users with the means to identify and reject fabricated images, thus supporting a more trustworthy digital media landscape.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Dove&apos;s new campaign: 20 years of empowering real beauty, rejecting AI alterations"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Dove&apos;s new campaign: 20 years of empowering real beauty, rejecting AI alterations"></div></a></figure><figure class="kg-card kg-image-card"><a href="https://www.contentgrow.com/?ref=contentgrip.com"><img src="https://www.contentgrip.com/content/images/2021/04/ContentGrow-banner-2.jpg" class="kg-image" alt="Dove&apos;s new campaign: 20 years of empowering real beauty, rejecting AI alterations" loading="lazy" width="1000" height="563" srcset="https://www.contentgrip.com/content/images/size/w600/2021/04/ContentGrow-banner-2.jpg 600w, https://www.contentgrip.com/content/images/2021/04/ContentGrow-banner-2.jpg 1000w" sizes="(min-width: 720px) 720px"></a></figure>]]></content:encoded></item><item><title><![CDATA[OpenAI expands into Japan: a strategic move into the Asian market]]></title><description><![CDATA[The new office follows the development of a ChatGPT model tailored specifically for the Japanese market, promising faster and more efficient language processing.]]></description><link>https://www.contentgrip.com/openai-expands-into-japan/</link><guid isPermaLink="false">6620d31726eb2b00019b513a</guid><category><![CDATA[Technology]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 25 Apr 2024 11:00:45 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/OpenAI-expands-into-Japan-a-strategic-move-into-the-Asian-market.png" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/OpenAI-expands-into-Japan-a-strategic-move-into-the-Asian-market.png" alt="OpenAI expands into Japan: a strategic move into the Asian market"><p>OpenAI, the creator of ChatGPT, has recently inaugurated its first Asian office in Tokyo, marking a milestone in its global expansion strategy. This new Asian hub reflects the company&apos;s commitment to fostering relationships with Japan&apos;s key players, including government, businesses, and research institutions, as emphasized by OpenAI CEO Sam Altman.</p><p>The Tokyo office, OpenAI&#x2019;s third international location after Britain and Ireland, is positioned to leverage Japan&apos;s leadership in technology and innovation. The initiative began following Altman&apos;s meeting with Japanese prime minister Fumio Kishida, demonstrating a strong mutual interest in technological collaboration.</p><p>Furthermore, the Japanese version of ChatGPT has been enhanced to offer better performance, specifically in translating and summarizing Japanese texts, addressing the high demand and usage within the region. Japan stands out as a vital market for OpenAI, with over 2 million local users of the chatbot, indicating significant penetration and acceptance.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/6-ai-tools-transforming-b2b-content-generation/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">6 AI content generation tools for B2B marketers</div><div class="kg-bookmark-description">Discover how AI can supercharge your B2B content strategies, enhancing efficiency and personalization.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="OpenAI expands into Japan: a strategic move into the Asian market"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/03/6-AI-tools-transforming-B2B-content-generation-costs-and-benefits.png" alt="OpenAI expands into Japan: a strategic move into the Asian market"></div></a></figure><p>The adoption of OpenAI technology by prominent Japanese companies like Rakuten Group Inc., air-conditioner maker Daikin Industries Ltd. and a subsidiary of Toyota Motor Corp., underscores the deep integration of AI solutions in various sectors. These collaborations highlight the utility of ChatGPT in streamlining operations and enhancing service offerings within major firms.</p><p>Companies like Rakuten Group inc. utilize ChatGPT to analyze consumer data and optimize marketing strategies while Daikin employs AI to monitor and adjust their production processes, ensuring optimal operation and quality control. Toyota&#x2019;s subsidiary leverages AI to innovate vehicle design and improve safety features.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/QbjJQ8k7HOE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="&#x3010;&#x901F;&#x5831;&#x3011;&#x30AA;&#x30FC;&#x30D7;&#x30F3;AI&#x3001;&#x6771;&#x4EAC;&#x306B;&#x62E0;&#x70B9;   &#x30A2;&#x30B8;&#x30A2;&#x521D;&#x3001;&#x4F01;&#x696D;&#x5411;&#x3051;&#x55B6;&#x696D;"></iframe></figure><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="OpenAI expands into Japan: a strategic move into the Asian market"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="OpenAI expands into Japan: a strategic move into the Asian market"></div></a></figure><h2 id="advancements-of-other-ai-models-in-asia"><strong>Advancements of other AI models in Asia</strong></h2><p>In Japan, as well as globally, ChatGPT faces competition from several advanced AI models developed by major tech companies, including Google&apos;s Gemini and x.AI&apos;s Grok 1.5v:</p><p><strong>Google Gemini</strong> has been actively expanding its influence in Asia through various partnerships and integrations with local businesses and tech companies. Google&apos;s strategy often involves leveraging its existing infrastructure and services to introduce Gemini seamlessly.</p><p>For instance, Gemini is integrated into Google&apos;s cloud services, which are widely used by enterprises across Asia. Additionally, Google hosts frequent AI and machine learning workshops and collaborates with educational institutions in Asia to foster an AI-ready workforce, indirectly boosting the adoption and familiarity with its AI technologies like Gemini. Examples of workshops include <a href="https://www.aicamp.ai/event/eventdetails/W2023112902?ref=contentgrip.com"><u>Generative AI Workshop with Google Cloud in Singapore</u></a>.</p><p>x.AI&apos;s <strong>Grok 1.5v</strong> has focused its efforts on penetrating specific industrial sectors in Asia that benefit from AI-driven analytics and decision-making. Recognizing the importance of localized solutions, x.AI has partnered with Asian healthcare and financial services to tailor Grok 1.5v&apos;s capabilities to meet regional regulatory and language requirements.</p><p>This includes adapting the AI to handle data privacy standards specific to countries like Japan and South Korea and ensuring that it can process and analyze data in local languages effectively.</p><p><strong>Claude</strong> is another AI that has taken a slightly different route by emphasizing safety and ethical AI usage, which aligns well with the regulatory environments in Asia. Anthropic has engaged in dialogues with policymakers, academic institutions, and industry leaders across Asia to promote the responsible deployment of AI technologies.</p><p>These efforts are crucial in markets like Japan, where there is heightened sensitivity to AI ethics and consumer protection. Claude&apos;s development team is also working on enhancing language models to better handle Asian languages, which is crucial for its adoption in non-English speaking regions.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="OpenAI expands into Japan: a strategic move into the Asian market"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="OpenAI expands into Japan: a strategic move into the Asian market"></div></a></figure><figure class="kg-card kg-image-card"><a href="https://www.contentgrow.com/?ref=contentgrip.com"><img src="https://www.contentgrip.com/content/images/2021/04/ContentGrow-V2-coming-soon-1.png" class="kg-image" alt="OpenAI expands into Japan: a strategic move into the Asian market" loading="lazy" width="2000" height="1000" srcset="https://www.contentgrip.com/content/images/size/w600/2021/04/ContentGrow-V2-coming-soon-1.png 600w, https://www.contentgrip.com/content/images/size/w1000/2021/04/ContentGrow-V2-coming-soon-1.png 1000w, https://www.contentgrip.com/content/images/size/w1600/2021/04/ContentGrow-V2-coming-soon-1.png 1600w, https://www.contentgrip.com/content/images/2021/04/ContentGrow-V2-coming-soon-1.png 2048w" sizes="(min-width: 720px) 720px"></a></figure>]]></content:encoded></item><item><title><![CDATA[2023's explosive growth in social media traffic: insights and trends]]></title><description><![CDATA[Emerging platforms like TikTok showcase explosive growth, revealing changing preferences and the increasing importance of mobile access in social media consumption.]]></description><link>https://www.contentgrip.com/2023s-explosive-growth-in-social-media/</link><guid isPermaLink="false">6620d1c526eb2b00019b511c</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 25 Apr 2024 02:00:04 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/2023-explosive-growth-in-social-media-traffic-insights-and-trends.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/2023-explosive-growth-in-social-media-traffic-insights-and-trends.jpg" alt="2023&apos;s explosive growth in social media traffic: insights and trends"><p>According to <a href="http://lifesight.io/?ref=contentgrip.com"><u>Lifesight.io</u></a>, in 2023, YouTube solidified its position as the most visited social media platform, amassing an impressive 1.35 trillion visits&#x2014;a notable increase from the 263.3 billion visits in 2019. This five-year growth trajectory represents an 80.49% surge, with YouTube&apos;s growth rate accelerating by over five times, primarily driven by the popularization of short-form content like YouTube Shorts.</p><p>The platform&apos;s demographic is predominantly male, with 67% of its users identifying as such, and a substantial 69.96% of visits occurring on mobile devices. This trend underscores a clear preference for consuming video content on-the-go.</p><p>The robust growth in social media visits, particularly on platforms like LinkedIn, suggests an evolving landscape for B2B marketing. The increasing preference for video and short-form content, as seen with YouTube and TikTok, can be leveraged in B2B strategies to enhance engagement and reach. Interactive content that is easily accessible on mobile devices can significantly increase visibility and interaction with business audiences.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/blubrry-ai-powered-podcast-assistant/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Blubrry Podcast AI Assistant: podcast creation with AI</div><div class="kg-bookmark-description">Discover how Blubrry&#x2019;s AI Assistant is making podcast production simpler and more efficient.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="2023&apos;s explosive growth in social media traffic: insights and trends"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2024/03/Blubrry-unveils-AI-powered-assistant-for-podcast-creation.jpg" alt="2023&apos;s explosive growth in social media traffic: insights and trends"></div></a></figure><p>Moreover, the growth of professional networking platforms such as LinkedIn indicates a thriving marketplace for B2B interactions. Businesses can capitalize on this by crafting targeted content that speaks directly to industry professionals, thus fostering connections that could translate into commercial opportunities.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/NXCgwu9CA_9d3fiUUbs_Erer8_XjgDjpSjsCE2VZrsHlFE-bepNJidjleCVJ2GZJ38gudUpXlHvR_5auKFkWtQTPfoLJH-GNCOEioCDc-TgvLUOO0X4hKc4Njs68Hf6aT18o_kssQG9qwc-OfMB1Su4" class="kg-image" alt="2023&apos;s explosive growth in social media traffic: insights and trends" loading="lazy" width="824" height="533"></figure><h2 id="5-ai-tools-to-create-social-media-content"><strong>5 AI tools to create social media content</strong></h2><p>Leveraging AI tools can significantly enhance efficiency and creativity. Here are five AI tools that can help create engaging content across various social media channels:</p><h3 id="jasper-ai"><a href="https://www.jasper.ai/free-trial?_from=ads&amp;fp_sid=1-g-CjwKCAjww_iwBhApEiwAuG6ccCh38XKovmR4rX3SDlVbRcHCgcrp1lKja-C6PCoxQfDDvF3vKje6ehoCGrUQAvD_BwE&amp;gad_source=1&amp;ref=contentgrip.com"><u>Jasper AI</u></a></h3><p>Jasper is a powerful AI writing assistant that excels in generating engaging and creative content suitable for a variety of platforms, including blogs, ads, and social media posts. Its capabilities include crafting compelling copy that can increase engagement on platforms such as Facebook, Instagram, and LinkedIn.</p><h3 id="krater-ai"><a href="http://krater.ai/?ref=contentgrip"><u>Krater AI</u></a></h3><p>Krater AI is designed to help create high-quality content quickly, particularly useful for generating unique and SEO-optimized text. It&apos;s great for businesses looking to maintain a consistent and persuasive social media presence, enhancing content across Twitter, Facebook, and LinkedIn.</p><h3 id="canva%E2%80%99s-magic-write"><a href="https://www.canva.com/magic-write/?ref=contentgrip.com"><u>Canva&#x2019;s Magic Write</u></a></h3><p>Integrated within the Canva design tool, Magic Write assists in generating creative content ideas, captions, and full articles. This feature is perfect for creating visually engaging social media posts that combine both text and design elements, ideal for visually-centric platforms like Instagram and Pinterest.</p><h3 id="illustroke"><a href="https://illustroke.com/?aff=TZCQHKQ3&amp;ref=contentgrip.com"><u>Illustroke</u></a></h3><p>Illustroke is an AI-powered tool that assists in creating vector illustrations easily and quickly. This tool is particularly useful for brands that want to stand out with unique, custom graphics on social media, enhancing visual content on platforms such as Instagram, Facebook, and Twitter.</p><h3 id="flexclip"><a href="https://shareasale.com/u.cfm?d=874882&amp;m=79751&amp;u=3138570&amp;afftrack=&amp;ref=contentgrip.com"><u>FlexClip</u></a></h3><p>FlexClip is an AI-driven video creation platform that allows users to make professional-quality videos in minutes. It&apos;s ideal for creating promotional videos, explainer videos, and social media clips, especially for platforms where video content is prevalent like YouTube, TikTok, and Instagram.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="2023&apos;s explosive growth in social media traffic: insights and trends"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="2023&apos;s explosive growth in social media traffic: insights and trends"></div></a></figure><h2 id="report-insights-on-each-social-media-platform"><strong>Report insights on each social media platform</strong></h2><p>In 2023, social media platforms continued to see unprecedented growth, with various platforms showing notable increases in user visits and engagement. This surge is reflective of evolving digital behaviors and the integral role of mobile access in today&#x2019;s social media landscape. Recent study by <a href="http://lifesight.io/?ref=contentgrip.com"><u>Lifesight.io</u></a> indicates the following trends:</p><p>Facebook and X (formerly Twitter) followed, with 216.4 billion and 112.9 billion visits respectively. X, in particular, experienced a 63.19% rise in visits since 2019, and its user base is slightly more male at 57%, with mobile usage accounting for 77.51% of activity. This indicates a strong preference for accessing social updates via smartphones.</p><p>Instagram and Reddit also showed robust increases in visits, with Instagram reaching 87.3 billion and Reddit 81.0 billion in 2023. Both platforms have seen their user bases expand significantly, with mobile traffic playing a crucial role in their growth.</p><p>TikTok, the breakout star, recorded a meteoric rise with a 60.15 times increase in visits, reaching 41.8 billion. This growth highlights TikTok&apos;s appeal as a mobile-first platform, with an almost even split between male and female users and an overwhelming majority accessing it through mobile devices.</p><p>On the other hand, WhatsApp and LinkedIn demonstrated steady growth, with WhatsApp visits climbing significantly and LinkedIn reaching 20.5 billion visits, a 59.41% increase since 2019. LinkedIn&apos;s growth is particularly relevant in the B2B context, with its user base predominantly accessing the site from desktops, reflecting its utility in professional networking.</p><p>Lastly, platforms like Twitch and Quora also saw significant growth, with Twitch almost doubling its visits and Quora experiencing a 60.25% increase. These platforms cater to niche audiences, indicating diverse interests and engagement patterns across different segments of the social media landscape.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/xZ5NjRh128TahuI4LFqdTgYArrwvaF8e_sDibmuiOWP-hC1y2BmH_f0MgoBgk9gDHjPdw3v7iZK71EtIdF-4u3tZFh3324AeUnt5SMeRR_VCihicCwsR8SrTExqrCeiQcqKagWY3pnsIcD7NSq9RHdU" class="kg-image" alt="2023&apos;s explosive growth in social media traffic: insights and trends" loading="lazy" width="812" height="1600"></figure><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="2023&apos;s explosive growth in social media traffic: insights and trends"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="2023&apos;s explosive growth in social media traffic: insights and trends"></div></a></figure><figure class="kg-card kg-image-card"><a href="https://www.contentgrow.com/?ref=contentgrip.com"><img src="https://www.contentgrip.com/content/images/2024/02/blog-post--2-.png" class="kg-image" alt="2023&apos;s explosive growth in social media traffic: insights and trends" loading="lazy" width="2000" height="1125" srcset="https://www.contentgrip.com/content/images/size/w600/2024/02/blog-post--2-.png 600w, https://www.contentgrip.com/content/images/size/w1000/2024/02/blog-post--2-.png 1000w, https://www.contentgrip.com/content/images/size/w1600/2024/02/blog-post--2-.png 1600w, https://www.contentgrip.com/content/images/2024/02/blog-post--2-.png 2240w" sizes="(min-width: 720px) 720px"></a></figure>]]></content:encoded></item></channel></rss>

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