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Source: https://www.contentgrip.com/rss/

<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[ContentGrip]]></title><description><![CDATA[AI tool insights for B2B marketers, PR pros, and journalists]]></description><link>https://www.contentgrip.com/</link><image><url>https://www.contentgrip.com/favicon.png</url><title>ContentGrip</title><link>https://www.contentgrip.com/</link></image><generator>Ghost 5.129</generator><lastBuildDate>Sat, 12 Jul 2025 02:00:54 GMT</lastBuildDate><atom:link href="https://www.contentgrip.com/rss/" rel="self" type="application/rss+xml"/><ttl>60</ttl><item><title><![CDATA[Criteo challenges Google with programmatic retail media push]]></title><description><![CDATA[Criteo’s new auction-based feature could reshape how brands buy retail media display ads]]></description><link>https://www.contentgrip.com/criteo-programmatic-retail-media/</link><guid isPermaLink="false">6864e47cee4d5b000181e517</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Sat, 12 Jul 2025 02:00:47 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Criteo-challenges-Google-with-programmatic-retail-media-push.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Criteo-challenges-Google-with-programmatic-retail-media-push.webp" alt="Criteo challenges Google with programmatic retail media push"><p><a href="https://www.criteo.com/" rel="noreferrer">Criteo</a> is taking a page from Google’s playbook—literally.</p><p>The adtech firm just <a href="https://www.prnewswire.com/news-releases/criteo-debuts-auction-based-display-ads-to-help-clients-unlock-more-value-in-retail-media-302482148.html" rel="noreferrer">launched a new auction-based buying model</a> for retail media display ads, a move designed to streamline how advertisers book inventory across multiple retail media networks (RMNs).</p><p>Until now, buying display ads in retail media typically required direct negotiations, long-term commitments, or joint business plans with individual retailers. Criteo’s latest update introduces real-time bidding and programmatic flexibility to the mix, allowing brands to optimize ad spend more dynamically and, crucially, at scale.</p><p>This article explores how Criteo’s new offering could reshape retail media strategy, how it stacks up to Google’s stack, and what marketers should keep in mind when evaluating their display ad buys.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access:</p><ul><li><a href="https://www.contentgrip.com/criteo-programmatic-retail-media/#criteos-platform-update-in-brief" rel="noreferrer">Criteo's platform update in brief</a></li><li><a href="https://www.contentgrip.com/criteo-programmatic-retail-media/#why-this-matters" rel="noreferrer">Why this matters</a></li><li><a href="https://www.contentgrip.com/criteo-programmatic-retail-media/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-545.png" alt="Criteo challenges Google with programmatic retail media push"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-24.webp" alt="Criteo challenges Google with programmatic retail media push" onerror="this.style.display = 'none'"></div></a></figure><h2 id="criteos-platform-update-in-brief">Criteo's platform update in brief</h2><p>Criteo has upgraded its retail media platform to support programmatic display buying via auction-based models. This gives advertisers a way to purchase retail media inventory without being tied to rigid sponsorships or joint business plans.</p><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/07/image-1.png" class="kg-image" alt="Criteo challenges Google with programmatic retail media push" loading="lazy" width="451" height="331"></figure><p>Retailers like Costco and Shipt are already testing the feature, which is expected to help offload unsold inventory and capitalize on seasonal spikes in demand.</p><p>According to Criteo’s Global Retail Media GM Melanie Zimmermann, this update aims to "modernize display technology" and meet the evolving needs of both advertisers and retailers.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/google-search-market-share-decline/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Google vs AI search: is Google’s dominance fading?</div><div class="kg-bookmark-description">As Google’s search market share dips, here’s what marketers need to know about the shifting landscape</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-544.png" alt="Criteo challenges Google with programmatic retail media push"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Google-s-search-dominance-is-cracking-9.webp" alt="Criteo challenges Google with programmatic retail media push" onerror="this.style.display = 'none'"></div></a></figure><h2 id="why-this-matters">Why this matters</h2><p>Multiple sources told Adweek that Criteo’s tech now mirrors capabilities typically reserved for Google Ad Manager and AdX, including how inventory is prioritized on the publisher side.</p><p>One insider even described it as a “copy-paste” of Google’s approach to reservations and yield management.</p><p>By plugging into various vendor systems—including Google Ads Manager itself—Criteo positions its platform as complementary rather than competitive. But make no mistake: this is a strategic move to compete more aggressively with Google for retail media dollars.</p><h2 id="what-marketers-should-know">What marketers should know</h2><ol><li><strong>Programmatic flexibility reduces planning friction</strong></li></ol><p>Marketers often struggle with inflexible ad commitments tied to joint business plans. This model shifts the power dynamic by letting advertisers base spending decisions on performance data—rather than retailer negotiation cycles. That’s a win for media planners looking to optimize spend across RMNs.</p><ol start="2"><li><strong>Inventory optimization gets smarter during high-demand seasons</strong></li></ol><p>Retailers can now monetize leftover or high-demand ad inventory more efficiently. For brands, this means better access to premium placements during peak seasons—without being boxed into rigid plans.</p><ol start="3"><li><strong>Expect wider access to second- and third-tier RMNs</strong></li></ol><p>Retail media consultant Andrew Lipsman calls this a “significant market enabler,” especially for smaller RMNs trying to compete with giants like Amazon. As programmatic tools expand reach, brands will have more options to test and scale with emerging retail platforms.</p><p>Criteo’s programmatic push signals a broader shift in how retail media will operate—less manual wrangling, more algorithmic efficiency.</p><p>For marketers, this could mean not just cost savings, but smarter budget allocation and better campaign agility.</p><p>As the lines blur between adtech and commerce media, the most successful brands will be those that adapt quickly—leveraging programmatic pipes not just to reach audiences, but to reclaim control from rigid retail partnerships.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-232.png" alt="Criteo challenges Google with programmatic retail media push"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-189.png" alt="Criteo challenges Google with programmatic retail media push" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[WhatsApp ads are coming soon]]></title><description><![CDATA[Meta will soon show ads in WhatsApp’s Updates, Status, and Channels tabs—but not in chats.]]></description><link>https://www.contentgrip.com/whatsapp-launches-ads/</link><guid isPermaLink="false">6870b3af9c844d0001e6751d</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 11 Jul 2025 11:00:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/WhatsApp-ads-are-coming-soon.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/WhatsApp-ads-are-coming-soon.webp" alt="WhatsApp ads are coming soon"><p>After years of speculation, Meta is finally cracking open the ad gates on WhatsApp.</p><p>The company announced it will begin placing ads in the messaging platform’s <em>Updates</em> tab, which includes <em>Status</em> and <em>Channels</em>. Crucially, <a href="https://faq.whatsapp.com/337473702666585"><u>these ads will <strong>not</strong> appear in personal or group chats</u></a>—an intentional choice to preserve WhatsApp’s private communication ethos.</p><p>With <a href="https://business.whatsapp.com/whatsapp-ads" rel="noreferrer">over 1.5 billion users engaging with Status updates and Channels daily</a>, the move signals a major monetization shift for one of Meta’s most widely used products.</p><p>This article explores Meta’s new WhatsApp ad rollout, what it could mean for user experience, and how marketers might use this change to reach new audiences—without triggering backlash.</p><h2 id="short-on-time">Short on time?</h2><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/whatsapp-launches-ads/#whats-changing-on-whatsapp" rel="noreferrer">What’s changing on WhatsApp</a></li><li><a href="https://www.contentgrip.com/whatsapp-launches-ads/#why-meta-is-doing-this-now" rel="noreferrer">Why Meta is doing this now</a></li><li><a href="https://www.contentgrip.com/whatsapp-launches-ads/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-597.png" alt="WhatsApp ads are coming soon"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-32.webp" alt="WhatsApp ads are coming soon" onerror="this.style.display = 'none'"></div></a></figure><h2 id="whats-changing-on-whatsapp">What's changing on WhatsApp</h2><p><a href="https://about.fb.com/news/2025/06/helping-you-find-more-channels-businesses-on-whatsapp/"><u>Meta will start serving ads</u></a> within the <em>Updates</em> tab of WhatsApp, specifically in <em>Status</em> and <em>Channels</em>. The company clarified that <strong>ads won’t appear inside user chats</strong>, and that no personal message content will be used to target users.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcGcIL3_cm2NL9gA0SJbJczZ0bmD4wWST2l4Yh3CWJFQYb3oaKEvnq4TVfqJvE7LvQ1G_NqScvb56ZsGWZ5gA7Skt-w4-cL4Go4zvmKXbl83ZctYNVlTaVAyz27Ntp68BwScft4rw?key=wdUl1FlT-KruR0_qodEeGA" class="kg-image" alt="WhatsApp ads are coming soon" loading="lazy" width="602" height="339"></figure><p>The ad format in <em>Status</em> will resemble Stories ads already familiar to Facebook and Instagram users. Meanwhile, <em>Channels</em>—a one-to-many broadcast feature—will incorporate ads between posts, giving brands a way to be seen in high-attention content environments.</p><p>These new placements will rely on non-invasive targeting signals such as users’ <strong>country or city, language, followed Channels</strong>, and previous ad interactions on WhatsApp. All targeting preferences can be managed in Meta’s Account Center.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/facebook-videos-now-reels-meta/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Meta merges Facebook videos and Reels: marketing insights</div><div class="kg-bookmark-description">Facebook videos are now Reels by default. Learn how this affects content workflows, audience targeting, and monetization.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-596.png" alt="WhatsApp ads are coming soon"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Meta-turns-all-Facebook-videos-into-Reels.webp" alt="WhatsApp ads are coming soon" onerror="this.style.display = 'none'"></div></a></figure><h2 id="why-meta-is-doing-this-now">Why Meta is doing this now</h2><p>Since acquiring WhatsApp for US$19 billion in 2014, Meta has been slow to directly monetize the platform. However, the introduction of <strong>WhatsApp Business</strong> allowed companies to use the app to engage with customers via product catalogs, order updates, and real-time messaging. Now, Meta appears ready to scale that momentum with display ads.</p><p>The company made over <a href="https://investor.atmeta.com/investor-news/press-release-details/2025/Meta-Reports-Fourth-Quarter-and-Full-Year-2024-Results/"><u>US$160 billion in ad revenue in 2024</u></a> across its platforms. Yet WhatsApp remained the outlier—heavily trafficked but largely untouched by ad monetization. The new ad rollout positions WhatsApp to join Facebook and Instagram as revenue contributors, especially with Meta pushing harder into AI-driven ad optimization across all surfaces.</p><p>Importantly, Meta is framing this move as an opportunity to help businesses "build relationships" on WhatsApp—not just run cold campaigns. Whether users buy into that message remains to be seen.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/meta-ai-ad-generation-2026-plan/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Meta AI ads by 2026: what marketers need to know</div><div class="kg-bookmark-description">Meta plans to automate the full ad creation pipeline by 2026—marketers need to understand the risks and rewards</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-595.png" alt="WhatsApp ads are coming soon"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Meta-bets-big-on-AI-generated-ads-marketers--take-note-1.webp" alt="WhatsApp ads are coming soon" onerror="this.style.display = 'none'"></div></a></figure><h2 id="what-marketers-should-know">What marketers should know</h2><p>Meta’s WhatsApp ad rollout opens new ground for reaching mobile-first, privacy-conscious users—but it also introduces unique constraints. Here’s what you should keep in mind:</p><p><strong>1. No chat-based targeting—so creatives matter more.</strong></p><p>With Meta restricting targeting inputs to basic profile and behavioral info, your creatives need to carry the weight. Think visually strong, context-aware, mobile-native content. Don’t expect the same precision targeting available on Facebook Ads.</p><p><strong>2. Channels and Status = new real estate for brand storytelling.</strong></p><p>If your brand isn’t already experimenting with <em>Channels</em> on WhatsApp, now is the time. These broadcast-style feeds offer organic visibility and now, ad insertion options. For consumer brands and media properties, this creates a parallel opportunity akin to Instagram Broadcast Channels.</p><p><strong>3. Expect different engagement norms.</strong></p><p>WhatsApp is not a scroll-and-like platform. It’s lean-in, notification-driven, and more intimate. Marketers need to recalibrate expectations around clicks and conversions. The messaging app context demands subtlety, not flashy interruptive ads.</p><p><strong>4. Watch for backlash—and be transparent.</strong></p><p>WhatsApp has long positioned itself as a “no ads, no games, no gimmicks” platform. Marketers should approach cautiously and clearly identify when a message is sponsored. Transparency and relevance will be key to building trust.</p><p>Meta’s move to add ads in WhatsApp may have been inevitable, but how it plays out for brands depends on execution.</p><p>Done right, it offers a rare new surface to reach billions—without violating the platform’s core promise of private communication. Done poorly, it could alienate loyal users and hurt brand perception.</p><p>For now, marketers should watch how this rollout evolves and consider lightweight experimentation through <em>Channels</em> or <em>Status</em>-style creatives. WhatsApp may be a latecomer to ads, but its daily reach makes it too big to ignore.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-249.png" alt="WhatsApp ads are coming soon"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-205.png" alt="WhatsApp ads are coming soon" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[EA hires Alex Dao to scale its ad network without annoying gamers]]></title><description><![CDATA[As EA expands its ad business, it’s betting on player-friendly brand experiences]]></description><link>https://www.contentgrip.com/ea-hires-alex-dao-scale-gaming-ads/</link><guid isPermaLink="false">6870b54e9c844d0001e67538</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 11 Jul 2025 07:00:47 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/EA-hires-Alex-Dao-to-scale-its-ad-network-without-annoying-gamers.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/EA-hires-Alex-Dao-to-scale-its-ad-network-without-annoying-gamers.webp" alt="EA hires Alex Dao to scale its ad network without annoying gamers"><p>Electronic Arts just added a key player to its advertising team—and he’s got a mission that’s trickier than it sounds: build out a full-blown ad network that doesn’t disrupt the gameplay experience.</p><p>Former Snap executive <a href="https://www.linkedin.com/in/alexanderdao/"><u>Alex Dao</u></a> is now leading EA’s brand partnerships in a newly created role aimed at bridging the company’s creative sponsorships with its expanding ad ambitions. His hire is part of EA’s broader push to monetize its platform without alienating its loyal—and often ad-sensitive—audience.</p><p>This article explores how Dao’s appointment fits into EA’s ad strategy, what it signals for <a href="https://www.contentgrip.com/gaming-marketing-across-generations/"><u>marketers eyeing gaming as an ad channel</u></a>, and why EA’s first-party data could be its secret weapon.</p><h2 id="short-on-time">Short on time?</h2><p>Here’s a table of content for quick access:</p><ul><li><a href="https://www.contentgrip.com/ea-hires-alex-dao-scale-gaming-ads/#ea-brings-in-ad-veteran-alex-dao-to-lead-brand-partnerships" rel="noreferrer">EA brings in ad veteran, Alex Dao, to lead brand partnerships</a></li><li><a href="https://www.contentgrip.com/ea-hires-alex-dao-scale-gaming-ads/#why-now-ea-is-building-an-ad-network-with-player-experience-in-mind" rel="noreferrer">Why now? EA is building an ad network with player experience in mind</a></li><li><a href="https://www.contentgrip.com/ea-hires-alex-dao-scale-gaming-ads/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-599.png" alt="EA hires Alex Dao to scale its ad network without annoying gamers"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-33.webp" alt="EA hires Alex Dao to scale its ad network without annoying gamers" onerror="this.style.display = 'none'"></div></a></figure><h2 id="ea-brings-in-ad-veteran-alex-dao-to-lead-brand-partnerships"><strong>EA brings in ad veteran, Alex Dao, to lead brand partnerships</strong></h2><p><a href="https://www.linkedin.com/posts/activity-7342991943783616512-bvGU?utm_source=share&utm_medium=member_desktop&rcm=ACoAACTtlkAB0yUo9NiPBxK8ShLhzOJ2rV-0M5c"><u>EA has appointed Alex Dao</u></a> to a new leadership role that unifies the company’s creative advertising and sponsorship efforts. Dao, who most recently served as Managing Director of Global Agencies and Sales Partnerships at Snap, brings over a decade of experience from roles at Yahoo, Criteo, and Amazon.</p><p>While at Snap, Dao notably expanded the platform’s agency partner program and helped build out its brand-side sales infrastructure. Now at EA, he’s tasked with developing immersive brand experiences that won’t interfere with gameplay—a tall order in a market where gamers are quick to criticize intrusive advertising.</p><p>EA’s Senior Director of Corporate Communications, Juliet Niczewicz, <a href="https://www.adweek.com/brand-marketing/alex-dao-joins-ea-to-build-out-the-gaming-giants-ad-business/"><u>said Dao</u></a> “brings a wealth of experience in building and partnering with agencies and brands,” adding that the company wants to deliver ad experiences that are “meaningful, contextually relevant, and creatively powerful.”</p><h2 id="why-now-ea-is-building-an-ad-network-with-player-experience-in-mind"><strong>Why now? EA is building an ad network with player experience in mind</strong></h2><p>Dao’s hiring isn’t an isolated move. It follows a strategic pivot signaled by EA CEO Andrew Wilson, who last year announced job listings that <a href="https://www.adexchanger.com/daily-news-roundup/tuesday-09072024/"><u>indicate plans to develop an ad network</u></a> built on EA’s internal player data. That player graph—a collection of play history and user behavior—gives EA a rich first-party data source that could be invaluable for ad targeting, especially in a post-cookie world.</p><p>Still, the company faces a tough balancing act.</p><p>Ads have long been a contentious topic in gaming, where poorly integrated brand placements can alienate users. The company seems aware of the risk, and Dao’s appointment suggests EA is looking to blend ad products more seamlessly into the game environment.</p><p>Importantly, Dao appears aligned with this philosophy. In a recent interview with <a href="https://www.ipsos.com/sites/default/files/ct/publication/documents/2024-06/What_The_Future_Creativity.pdf"><em><u>Ipsos’ What the Future</u></em></a>, he emphasized that brand experiences should prioritize “happiness” and human connection over pure engagement metrics—a message that likely resonates with both gamers and marketers.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/activision-blizzard-gaming-marketing-insights/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gaming trends for marketers: “Gaming’s Next Level” report</div><div class="kg-bookmark-description">New research shows gaming spans mobile, console, and PC daily—here’s how marketers can tap into this growing media channel.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-598.png" alt="EA hires Alex Dao to scale its ad network without annoying gamers"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gaming-trends-for-marketers.webp" alt="EA hires Alex Dao to scale its ad network without annoying gamers" onerror="this.style.display = 'none'"></div></a></figure><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>As EA shifts toward building a formal ad network, here’s what advertisers, agency partners, and brand marketers should keep in mind:</p><h3 id="1-gaming-is-no-longer-just-for-endemic-brands"><strong>1. Gaming is no longer just for endemic brands</strong></h3><p>With Dao at the helm, EA is likely to expand beyond traditional game-aligned partnerships. Expect new formats and placements designed for CPG, automotive, entertainment, and retail brands looking to tap into gaming’s massive reach.</p><h3 id="2-expect-higher-creative-standards"><strong>2. Expect higher creative standards</strong></h3><p>Dao’s Snap background—where vertical video, AR lenses, and creative partnerships were the norm—signals EA will likely demand more customized, immersive formats rather than banner-style insertions.</p><h3 id="3-first-party-data-is-a-major-advantage"><strong>3. First-party data is a major advantage</strong></h3><p>EA’s player graph could offer contextual targeting options that outperform broader programmatic tools. For marketers struggling with signal loss, this could open up new precision targeting avenues—if EA makes the data accessible enough.</p><h3 id="4-in-game-ads-will-need-to-be-player-first"><strong>4. In-game ads will need to be player-first</strong></h3><p>Any brand hoping to show up in EA games should assume a high bar for contextual relevance. EA’s positioning makes it clear: if the ad feels out of place, it won’t fly.</p><h3 id="strategic-implications"><strong>Strategic implications</strong></h3><ul><li><strong>Platform evolution</strong>: EA is moving beyond game publishing to platform monetization.</li><li><strong>Ad tech competition</strong>: The move could put EA in more direct competition with ad players like Unity, Roblox, and even Amazon Ads in the gaming space.</li><li><strong>Creative partnerships matter</strong>: The hire reinforces that future gaming ad growth hinges on co-creation, not just media buys.</li></ul><p>With Alex Dao joining the team, EA is making it clear: its ad strategy is about more than just inventory—it’s about integration.</p><p>For marketers, this means a new channel is opening up—but only for those willing to respect the medium and the audience. Authenticity, context, and creativity will be the new entry tickets.</p><p>EA’s next phase in ad monetization is officially underway—and it’s one that rewards marketers who play smart, not just big.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-250.png" alt="EA hires Alex Dao to scale its ad network without annoying gamers"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-206.png" alt="EA hires Alex Dao to scale its ad network without annoying gamers" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Beyond the black and white: why every brand needs a custom QR code]]></title><description><![CDATA[Branded QR codes boost trust, engagement, and brand recognition—here’s how to make yours stand out.]]></description><link>https://www.contentgrip.com/custom-qr-code-branding/</link><guid isPermaLink="false">68709dda9c844d0001e674fc</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[ContentGrip Staff]]></dc:creator><pubDate>Fri, 11 Jul 2025 05:28:35 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Why-every-brand-needs-a-custom-QR-code-1.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Why-every-brand-needs-a-custom-QR-code-1.webp" alt="Beyond the black and white: why every brand needs a custom QR code"><p>QR codes are no longer just square, black-and-white patterns sitting passively on packaging or flyers. Today, they are powerful tools in the hands of marketers, and when customized, they become an extension of a brand’s identity. If you’re not yet using a <a href="https://trueqrcode.com/qr-code-features/qr-code-logo/"><strong><u>QR code with branding</u></strong></a>, you’re missing out on a subtle but significant edge in visual communication.</p><h2 id="why-branded-qr-codes-matter"><strong>Why branded QR codes matter</strong></h2><p>In an era of brand saturation, every interaction counts. A QR code can easily be overlooked—unless it’s visually aligned with your brand. Here’s why branding your QR codes is a smart move:</p><h3 id="1-instant-brand-recognition"><strong>1. Instant brand recognition</strong></h3><p>Custom QR codes that incorporate your logo, brand colors, and shape create a cohesive brand experience. Users recognize your brand even before scanning.</p><h3 id="2-higher-engagement-rates"><strong>2. Higher engagement rates</strong></h3><p>Branded QR codes look more trustworthy and professional, leading to more scans and interactions.</p><h3 id="3-seamless-design-integration"><strong>3. Seamless design integration</strong></h3><p>Whether you’re placing a QR code on packaging, social media, or a digital campaign, a branded version blends naturally into your overall design.</p><h2 id="use-cases-for-branded-qr-codes"><strong>Use cases for branded QR codes</strong></h2><ul><li><strong>Product packaging</strong>: Add a QR code that links to user manuals, how-to videos, or customer support all with your logo at the center.</li><li><strong>Events</strong>: Use customized QR codes on lanyards or badges for easy check-ins or session info.</li><li><strong>Business cards</strong>: Make your card stand out with a stylish QR code that links to your digital portfolio or LinkedIn profile.</li><li><strong>Retail displays</strong>: Encourage on-the-spot purchases or app downloads with visually attractive QR codes.</li></ul><h2 id="how-to-create-a-branded-qr-code"><strong>How to create a branded QR code</strong></h2><p>Platforms like<a href="https://trueqrcode.com/qr-code-features/qr-code-logo/"> <u>Trueqrcode</u></a> make it effortless. You simply:</p><ol><li>Upload your logo</li><li>Choose your colors and frame style</li><li>Generate and download your custom QR code in seconds</li></ol><p>No design team required, no complex tools just instant brand enhancement.</p><h2 id="final-thoughts-small-design-big-impact"><strong>Final thoughts: small design, big impact</strong></h2><p>QR codes may seem like a small detail, but branding them can create a lasting impression. It’s a subtle design choice that tells your audience: we care about the details. As part of a larger content strategy, branded QR codes strengthen visual identity and reinforce trust.</p><p>Start using<a href="https://trueqrcode.com/qr-code-features/qr-code-logo/"> <strong><u>QR code with branding</u></strong></a> today, and turn a simple scan into a memorable brand interaction.</p>]]></content:encoded></item><item><title><![CDATA[Marketers say they want relevance. So why aren’t they using context?]]></title><description><![CDATA[Contextual targeting is future-ready, but most marketers are stuck in the past. Here’s what needs to change.]]></description><link>https://www.contentgrip.com/contextual-vs-behavioral-targeting/</link><guid isPermaLink="false">6864e253ee4d5b000181e4f8</guid><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 11 Jul 2025 02:00:38 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Marketers-say-they-want-relevance.-So-why-aren---t-they-using-context.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Marketers-say-they-want-relevance.-So-why-aren---t-they-using-context.webp" alt="Marketers say they want relevance. So why aren’t they using context?"><p><strong>Marketers want relevance. So why are they ignoring context?</strong></p><p><a href="https://www.adweek.com/resource-library/unlocking-real-time-relevance/?itm_source=site&itm_medium=HP&itm_campaign=c"><u>The latest study from GumGum and Adweek</u></a> reveals a striking contradiction at the heart of today’s digital marketing strategies: while 82% of marketers agree that being contextually relevant is crucial for campaign success, the majority still rely on traditional targeting tactics like demographics and behavioral data.</p><p>This article explores findings from GumGum’s 2025 report, <em>The Contextual Comeback</em>, and what it means for marketers navigating privacy shifts, cookie deprecation, and shrinking <a href="https://www.contentgrip.com/gen-z-content-strategy/" rel="noreferrer">attention spans</a>. The big takeaway? Contextual targeting is understood—but vastly underused.</p><h2 id="short-on-time">Short on time?</h2><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/contextual-vs-behavioral-targeting/#what-the-report-says-about-marketer-mindsets" rel="noreferrer">What the report says about marketer mindsets</a></li><li><a href="https://www.contentgrip.com/contextual-vs-behavioral-targeting/#why-context-still-takes-a-back-seat" rel="noreferrer">Why context still takes a back seat</a></li><li><a href="https://www.contentgrip.com/contextual-vs-behavioral-targeting/#what-marketers-should-know-now" rel="noreferrer">What marketers should know now</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-543.png" alt="Marketers say they want relevance. So why aren’t they using context?"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-40.webp" alt="Marketers say they want relevance. So why aren’t they using context?" onerror="this.style.display = 'none'"></div></a></figure><h2 id="what-the-report-says-about-marketer-mindsets">What the report says about marketer mindsets</h2><p>GumGum and Adweek surveyed over 100 brand and agency marketers to understand their approach to audience development and targeting.</p><p>The good news: nearly all respondents say relevance is a top priority.</p><p>The not-so-good? Most marketers still over-index on demographic and behavioral data.</p><ul><li>59% emphasize demographic/behavioral targeting over moment-based context</li><li>Only 22% prioritize targeting based on current content consumption</li><li>Just 35% say they’re "very likely" to use contextual targeting in their next campaign</li></ul><p>This reveals a clear gap between intent and execution: <strong>marketers want to be relevant in the moment but often default to what they know</strong>—even if it’s less effective.</p><h2 id="why-context-still-takes-a-back-seat">Why context still takes a back seat</h2><p>Despite 59% of respondents currently using contextual targeting, it ranks behind demographic (83%), interest-based (75%), and behavioral (73%) data in terms of preference. Agencies are more likely to lean into context than in-house teams, but even then, contextuality isn’t seen as a primary strategy.</p><p>So what’s the holdup?</p><ul><li><strong>Perceived complexity</strong>: Contextual targeting is often seen as harder to implement</li><li><strong>Platform limitations</strong>: Not all channels offer robust contextual tools</li><li><strong>Data inertia</strong>: Teams are comfortable with behavioral playbooks and hesitant to shift</li></ul><p>Yet, the report suggests that these barriers are more mindset than reality.</p><p>As one respondent put it: <em>"</em>The very best marketing comes from observing consumer behavior and inserting your message into their behavior."</p><h2 id="what-marketers-should-know-now">What marketers should know now</h2><p>Contextual targeting isn’t just a privacy workaround—it’s a powerful tool for unlocking white space and finding audiences outside predictable persona profiles. Here's how to make it work:</p><ol><li><strong>Use context to scale reach ethically</strong>: Especially as third-party data becomes less reliable, context offers a compliant way to stay relevant without crossing privacy lines.</li><li><strong>Blend, don’t replace</strong>: The study shows that marketers benefit most when combining context with other methods. Context isn’t an either/or—it’s an enhancement.</li><li><strong>Start small but smart</strong>: Pilot contextual segments in content-aligned environments like video, CTV, or native. Track metrics like cost per lead, store visit, or time on site.</li><li><strong>Educate stakeholders</strong>: In-house teams often lag due to data silos or conservative strategies. Use agency learnings or third-party case studies to build internal buy-in.</li></ol><p>As privacy regulations tighten and third-party data continues to erode, marketers will need targeting methods that are both effective and future-proof.</p><p>GumGum’s study makes a strong case: contextual targeting isn't just viable—it's essential.</p><p>Smart marketers won't wait for platforms to force their hand. They’ll proactively layer context into their targeting mix, using it not just as a compliance fallback but as a path to real-time relevance.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-231.png" alt="Marketers say they want relevance. So why aren’t they using context?"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-188.png" alt="Marketers say they want relevance. So why aren’t they using context?" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Tripadvisor is chasing app loyalty and pivoting with AI as Google search starts slipping]]></title><description><![CDATA[With traffic from Google slipping, Tripadvisor is rethinking discovery, app engagement, and AI strategy]]></description><link>https://www.contentgrip.com/tripadvisor-ai-app-strategy-search-shift/</link><guid isPermaLink="false">686e34c12242100001ab0eab</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 10 Jul 2025 13:00:03 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Tripadvisor-is-chasing-app-loyalty-and-pivoting-with-AI-as-Google-search-starts-slipping.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Tripadvisor-is-chasing-app-loyalty-and-pivoting-with-AI-as-Google-search-starts-slipping.webp" alt="Tripadvisor is chasing app loyalty and pivoting with AI as Google search starts slipping"><p>Tripadvisor is going back to basics—by aiming to become a daily habit.</p><p>As generative AI reshapes how people search, the travel review giant is recalibrating its strategy.</p><p>It’s not ditching Google traffic cold turkey, but the company sees what’s coming: <a href="https://www.contentgrip.com/ai-overviews-google-search-marketers/"><strong><u>AI Overviews</u></strong></a><strong> are increasingly giving users answers without sending them to external sites</strong>.</p><p>For Tripadvisor, that means evolving from a utility into a destination.</p><p>This article explores how Tripadvisor is using AI, app design, and new partnerships to shift from mid-funnel discovery to top-of-funnel engagement—and why marketers should care about the company’s next chapter.</p><h2 id="short-on-time">Short on time?</h2><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/tripadvisor-ai-app-strategy-search-shift/#tripadvisors-traffic-drop-a-sign-of-changing-search" rel="noreferrer">Tripadvisor’s traffic drop: a sign of changing search</a></li><li><a href="https://www.contentgrip.com/tripadvisor-ai-app-strategy-search-shift/#how-the-brand-is-repositioning-for-direct-engagement" rel="noreferrer">How the brand is repositioning for direct engagement</a></li><li><a href="https://www.contentgrip.com/tripadvisor-ai-app-strategy-search-shift/#trust-friction-and-the-new-loyalty-loop" rel="noreferrer">Trust, friction, and the new loyalty loop</a></li><li><a href="https://www.contentgrip.com/tripadvisor-ai-app-strategy-search-shift/#ai-powered-personalization-and-push-strategy" rel="noreferrer">AI-powered personalization and push strategy</a></li><li><a href="https://www.contentgrip.com/tripadvisor-ai-app-strategy-search-shift/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-590.png" alt="Tripadvisor is chasing app loyalty and pivoting with AI as Google search starts slipping"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-29.webp" alt="Tripadvisor is chasing app loyalty and pivoting with AI as Google search starts slipping" onerror="this.style.display = 'none'"></div></a></figure><h2 id="tripadvisors-traffic-drop-a-sign-of-changing-search">Tripadvisor's traffic drop: a sign of changing search</h2><p>CMO Matthew Dacey wasn't mincing words in an interview with <a href="https://digiday.com/marketing/in-the-age-of-ai-overviews-tripadvisor-wants-to-be-the-destination/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss"><u>Digiday</u></a>: “<a href="https://www.contentgrip.com/google-tests-ads-in-ai-mode/"><u>Google’s AI mode</u></a> in search is going to eat large chunks of search.” And he’s not alone in that thinking.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/dbj5_sjdwlk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="From Inspiration to Action – #Tripadvisor’s Strategic Shift | #Phocuswright Europe 2025"></iframe></figure><p>While publishers may be the first to feel the sting, travel platforms like Tripadvisor are next in line. The company saw monthly visits fall from around 160 million in early 2023 to 120 million by February 2025, according to Statista.</p><p>Dacey attributes this dip partly to <a href="https://www.contentgrip.com/how-to-get-google-ai-overviews-to-notice-you/"><u>Google’s AI Overviews</u></a>, which often surface answers without linking out.</p><p>But this isn’t just a Google problem. <a href="https://www.contentgrip.com/gen-z-search-behavior-tiktok-chatgpt/"><strong><u>It’s a user behavior shift</u></strong></a>. Discovery is no longer just about queries—it’s about context, convenience, and direct platforms that meet users where they are.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/google-search-market-share-decline/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Google vs AI search: is Google’s dominance fading?</div><div class="kg-bookmark-description">As Google’s search market share dips, here’s what marketers need to know about the shifting landscape</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-591.png" alt="Tripadvisor is chasing app loyalty and pivoting with AI as Google search starts slipping"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Google-s-search-dominance-is-cracking-10.webp" alt="Tripadvisor is chasing app loyalty and pivoting with AI as Google search starts slipping" onerror="this.style.display = 'none'"></div></a></figure><h2 id="how-the-brand-is-repositioning-for-direct-engagement">How the brand is repositioning for direct engagement</h2><p>Tripadvisor’s plan is straightforward but ambitious: <strong>get people to use the app like they check weather or news.</strong></p><p>To do that, the brand is focusing on three pillars:</p><ol><li><strong>Revamping the app</strong> to drive more logged-in behavior.</li><li><strong>Refreshing its membership program</strong> to encourage repeat use.</li><li><strong>Moving higher up the funnel</strong>—turning Tripadvisor into a trip-starting habit rather than a place you visit mid-journey.</li></ol><p>With over 100 million active member accounts but limited app engagement, Tripadvisor sees major upside if it can shift more of its audience from web to app.</p><p>CEO Matt Goldberg recently hinted <a href="https://www.phocuswire.com/tripadvisor-executive-interview-strategy-phocuswright-europe-2025"><u>during a conversation at the 2025 Phocuswright Europe conference</u></a> that new “improvements” to Tripadvisor’s free membership tier will launch in July.</p><p>While he didn’t reveal specifics, he said the goal is to make membership “a reason for coming and engaging and spending more time with us,” adding:</p><blockquote>“We increasingly think about Tripadvisor as being a really interesting earn and burn opportunity… a wallet that can be used across categories—we could think about the membership and how it extends beyond the Tripadvisor brand.”</blockquote><h2 id="trust-friction-and-the-new-loyalty-loop">Trust, friction, and the new loyalty loop</h2><p>Goldberg also spoke at the 2025 Phocuswright Europe conference, where he made a case for why trust is the new differentiator in travel:</p><blockquote>“In a world of AI, trust becomes increasingly more rare, more precious and more valuable—knowing who can trust, knowing the provenance of where that information came from. And it’s no more important than in the category of travel, which is a very considered purchase, where the consequences of getting it wrong can be very high.”</blockquote><p>This is especially relevant for younger travelers, who, according to Goldberg, are less loyal and more focused on <a href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><u>brand trust</u></a>.</p><p>Viator’s new president, Pepijn Rijvers, echoed the sentiment:</p><blockquote>“The value, typically, in my mind, really sits in removing friction from my ability to experience the world and explore the world… we’ve got a job set out for us to make sure that we add more value—meaning we remove more friction for customers than anyone else.”</blockquote><blockquote>“As a result, we will see their loyalty to the brand, and then that builds the trust, that builds the repeat business, that builds a free traffic profile, that builds good unit economics and that builds the opportunity to invest.”</blockquote><h2 id="ai-powered-personalization-and-push-strategy">AI-powered personalization and push strategy</h2><p>While trust and experience are foundational, Tripadvisor is also using AI to take a more proactive approach.</p><p>The company is leaning into its trove of user-generated content and applying AI to deliver timely, relevant push notifications.</p><p>Think: alerts for restaurants near your hotel or recommendations for things to do on day two of your trip—before you even ask.</p><p>As Dacey put it:</p><p>“All of our push notifications… can be those questions that travellers might be asking and served to them using AI.”</p><p>This isn't just personalization; it's context-aware nudge marketing that aims to preempt needs rather than respond to them.</p><h2 id="what-marketers-should-know">What marketers should know</h2><p>Tripadvisor’s shift offers a strategic playbook for marketers navigating the AI-overview era:</p><ul><li><strong>Search isn’t dead—but referral is weakening.</strong></li></ul><p>Marketers should anticipate reduced visibility from organic search and plan for other entry points.</p><ul><li><strong>Build loyalty in your own environments.</strong></li></ul><p>Tripadvisor is doubling down on its app. Brands might take note: if Google becomes less generous with clicks, owned channels matter more than ever.</p><ul><li><strong>Partner where context matters.</strong></li></ul><p>The travel site’s partnership with Perplexity lets it appear in AI-generated search results with high-intent users. This kind of AI-native placement may become a vital channel.</p><ul><li><strong>Use AI to push, not just respond.</strong></li></ul><p>Tripadvisor is using AI to power outbound nudges that are timely and useful—not just reactive chatbots. Marketers can explore similar strategies across lifecycle and CRM campaigns.</p><p>Tripadvisor may not face the same existential threat as ad-dependent publishers, but its pivot signals a larger truth:<strong> search traffic is no longer guaranteed</strong>, and brand loyalty is the new moat.</p><p>As AI search evolves, marketers will need to think like destinations—not just answers.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-246.png" alt="Tripadvisor is chasing app loyalty and pivoting with AI as Google search starts slipping"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-202.png" alt="Tripadvisor is chasing app loyalty and pivoting with AI as Google search starts slipping" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Sell-side decisioning is making programmatic advertising smarter]]></title><description><![CDATA[New tech is turning the supply side into a strategic lever for targeting, pricing, and media quality. Here’s what that means for your ad strategy.]]></description><link>https://www.contentgrip.com/sell-side-decisioning/</link><guid isPermaLink="false">6864ba94ee4d5b000181e4b7</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 10 Jul 2025 02:00:38 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Sell-side-decisioning-is-making-programmatic-advertising-smarter.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Sell-side-decisioning-is-making-programmatic-advertising-smarter.webp" alt="Sell-side decisioning is making programmatic advertising smarter"><p>For years, SSPs have been cast as transactional middlemen in programmatic advertising—handling auctions, passing along signals, and rarely taking the spotlight. But that’s starting to shift in a big way.</p><p>A new capability is taking hold on the supply side of programmatic: sell-side decisioning. And for marketers, it promises not only smarter inventory and better targeting, but also new control levers that used to sit squarely with DSPs.</p><p>This article explores how sell-side decisioning works, why it’s getting attention now, and what marketers should start doing to get ahead of the shift.</p><h2 id="short-on-time">Short on time?</h2><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/sell-side-decisioning/#what-is-sell-side-decisioning" rel="noreferrer">What is sell-side decisioning?</a></li><li><a href="https://www.contentgrip.com/sell-side-decisioning/#what-makes-it-possible-today" rel="noreferrer">What makes it possible today</a></li><li><a href="https://www.contentgrip.com/sell-side-decisioning/#how-marketers-can-benefit" rel="noreferrer">How marketers can benefit</a></li><li><a href="https://www.contentgrip.com/sell-side-decisioning/#real-use-cases-in-the-wild" rel="noreferrer">Real use cases in the wild</a></li><li><a href="https://www.contentgrip.com/sell-side-decisioning/#why-this-could-reshape-the-entire-programmatic-stack" rel="noreferrer">Why this could reshape the entire programmatic stack</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-540.png" alt="Sell-side decisioning is making programmatic advertising smarter"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-22.webp" alt="Sell-side decisioning is making programmatic advertising smarter" onerror="this.style.display = 'none'"></div></a></figure><h2 id="what-is-sell-side-decisioning">What is sell-side decisioning?</h2><p>Sell-side decisioning refers to applying intelligence to an ad opportunity before the bid request even reaches the DSP.</p><p>In digital advertising, there's usually a split between two sides: the buy side (brands and advertisers) and the sell side (websites and publishers). Traditionally, the sell side’s role was pretty basic: show what ad space is available, then wait for advertisers to bid on it.</p><p>Sell-side decisioning flips that script. It means the sell side—through platforms called SSPs—is now using its own data and smarts to decide which ad opportunities to offer and how to shape them before even telling advertisers about them.</p><p>Instead of just passing along inventory, SSPs can now say: “This page has great content, here’s what kind of ad will work best, and here’s the right price to ask.”</p><p>That’s because SSPs have rich info—like what’s on the page, how good the content is, or which readers are likely to visit—and can now use that info in real time, before the auction begins. It helps make sure only the most relevant, high-quality ad options get to advertisers, making the whole system faster, smarter, and better aligned with both advertiser goals and publisher value.</p><h2 id="what-makes-it-possible-now">What makes it possible now</h2><p>Historically, SSPs had under 10 milliseconds to evaluate inventory and pass it along. That wasn’t enough time to make complex decisions. But thanks to advances in cloud infrastructure, edge computing, and parallel processing, SSPs can now tap into a wider set of data and act on it in real time—without delaying the auction.</p><p>This means smarter decisions can be made upstream. SSPs can set price floors, apply creative rules, and even limit which DSPs see certain bid requests, improving both performance and efficiency.</p><h2 id="how-marketers-can-benefit">How marketers can benefit</h2><ol><li><strong>Smarter targeting without losing scale</strong></li></ol><p>Marketers can now target across the full scale of the open internet, not just the subset filtered through QPS limitations. That means more reach without compromising on audience precision.</p><ol start="2"><li><strong>More performant inventory, automatically</strong></li></ol><p>With decisioning handled at the source, buyers receive cleaner, higher-quality inventory that aligns with campaign goals—from viewability to brand safety—before they even place a bid.</p><ol start="3"><li><strong>New flexibility across the media stack</strong></li></ol><p>Marketers can now work directly with SSPs to curate supply, integrate data, and enforce campaign rules. This creates new pathways for innovation and control, beyond what DSPs traditionally offer.</p><h2 id="real-use-cases-in-the-wild">Real use cases in the wild</h2><ul><li><strong>Sell-side curation</strong> lets media buyers and solution providers build their own private marketplaces, applying proprietary data to open supply.</li><li><strong>Agentic decisioning</strong> mimics DSP-style optimization on the sell side—training models to prioritize long-term outcomes, not just short-term revenue.</li><li><strong>Streaming TV</strong> buyers are using decisioning to get better access to show-level data in a privacy-compliant way.</li></ul><p>From commerce networks to creative tech platforms, sell-side decisioning is already reshaping how targeting, measurement, and inventory valuation are handled.</p><h2 id="why-this-could-reshape-the-entire-programmatic-stack">Why this could reshape the entire programmatic stack</h2><p>The power dynamic is shifting. SSPs aren’t just conduits—they’re becoming control centers. And if decisioning power continues to decentralize, it could challenge the dominance of walled gardens by offering similar intelligence across the open web.</p><p>Platforms like Index Marketplaces are leaning into this model—offering infrastructure with no added fees, open APIs, and direct collaboration with media owners, buyers, and solution providers.</p><p>The long-term vision? A fairer, more performant ad ecosystem where intelligence is embedded from the start—not bolted on after the fact.</p><p>Sell-side decisioning marks a pivotal evolution in programmatic. It’s not just a technical shift—it’s a strategic one.</p><p>Marketers who understand and engage with this change now can unlock more value from their media spend, drive better outcomes, and push for more equitable dynamics in digital advertising.</p><p>It’s time to start thinking of the SSP not as a gatekeeper—but as a partner.</p><p><strong><em>This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow"><strong><em> <u>Book a discovery call today</u></em></strong></a><strong><em>.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-229.png" alt="Sell-side decisioning is making programmatic advertising smarter"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-186.png" alt="Sell-side decisioning is making programmatic advertising smarter" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[LG uses AI-generated songs to strike emotional chords in new brand campaign]]></title><description><![CDATA[LG wants to rebuild emotional bonds with AI-created songs—marketers should take note]]></description><link>https://www.contentgrip.com/lg-radio-optimism-ai-campaign/</link><guid isPermaLink="false">686e00bd2242100001ab0e2a</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 09 Jul 2025 12:00:36 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/LG-uses-AI-generated-songs-to-strike-emotional-chords-in-new-brand-campaign.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/LG-uses-AI-generated-songs-to-strike-emotional-chords-in-new-brand-campaign.webp" alt="LG uses AI-generated songs to strike emotional chords in new brand campaign"><p>Consumer tech giant LG is taking a bold step into AI-driven branding with its latest campaign, “<a href="https://www.lg.com/global/lifes-good-in-action/"><u>Radio optimism</u></a>”.</p><p>At a time when digital fatigue and shallow interactions dominate social media, LG is experimenting with an emotional counterweight: AI-generated songs designed to rekindle real human connection.</p><p>This article explores how “Radio optimism” works, why it matters for brand marketers, and what we can learn from LG’s playbook on emotional storytelling at scale.</p><h2 id="short-on-time">Short on time?</h2><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/lg-radio-optimism-ai-campaign/#what-is-lgs-radio-optimism" rel="noreferrer">What is LG’s “Radio optimism”?</a></li><li><a href="https://www.contentgrip.com/lg-radio-optimism-ai-campaign/#why-emotional-branding-still-works-in-a-tech-saturated-world" rel="noreferrer">Why emotional branding still works in a tech-saturated world</a></li><li><a href="https://www.contentgrip.com/lg-radio-optimism-ai-campaign/#what-marketers-should-know" rel="noreferrer">What marketers should know: strategies and risks</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-579.png" alt="LG uses AI-generated songs to strike emotional chords in new brand campaign"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-27.webp" alt="LG uses AI-generated songs to strike emotional chords in new brand campaign" onerror="this.style.display = 'none'"></div></a></figure><h2 id="what-is-lgs-radio-optimism">What is LG's "Radio optimism"?</h2><p>The campaign builds on LG’s global brand promise, “Life’s good,” with a creative twist: <strong>using artificial intelligence to generate personalised songs and album art</strong> that users can send to friends and family.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="150" src="https://www.youtube.com/embed/1y2SWAntro8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Make the tunes and someone’s day | Life’s Good | LG"></iframe></figure><p>Available in English and Spanish (with more languages to come), the <a href="https://radiooptimism.lg.com/en" rel="noreferrer">interactive platform</a> echoes the unifying role of traditional radio.</p><p>According to LG’s own social connection study, 68% of people today find it harder to make real friends, and one in three reported having just one or zero meaningful interactions in the last month. This emotional disconnect sets the stage for a campaign that positions music as the glue that can bring people together—digitally, but more meaningfully.</p><h2 id="why-emotional-branding-still-works-in-a-tech-saturated-world">Why emotional branding still works in a tech-saturated world</h2><p>LG’s strategy taps into a growing psychological insight: people aren’t just looking for products, they’re looking for belonging. Jean M. Twenge, a psychology professor at San Diego State University, adds that deep relationships are among the most reliable predictors of happiness—and they’re declining in the digital age. Social media, while connecting us broadly, often fails to offer depth.</p><p>That insight aligns with LG’s approach.</p><p>By offering a tool to send AI-personalised songs, the brand isn’t pushing product specs or tech features. Instead, <strong>it’s selling sentiment</strong>. And in today’s emotionally fragmented digital ecosystem, that could be a powerful differentiator.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-578.png" alt="LG uses AI-generated songs to strike emotional chords in new brand campaign"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-45.webp" alt="LG uses AI-generated songs to strike emotional chords in new brand campaign" onerror="this.style.display = 'none'"></div></a></figure><h2 id="what-marketers-should-know">What marketers should know</h2><p>This isn’t LG’s first optimism-themed initiative. The company previously launched “Optimism your feed,” a campaign that used algorithmic tools and influencer-led content to inject positive content into social platforms. With “Radio optimism,” LG is going deeper—offering creation tools that let users participate emotionally.</p><p>Here are key takeaways for marketers:</p><ul><li><strong>AI isn’t just a tool—it’s a storytelling device</strong></li></ul><p>LG is using AI to create emotional artefacts, not just automate tasks. That’s a signal for marketers to rethink AI’s role beyond productivity: can it be part of your narrative architecture?</p><ul><li><strong>Emotional metrics matter</strong></li></ul><p>While traditional marketing tracks clicks and conversions, campaigns like this one hinge on emotional impact. Consider new ways to measure brand warmth, shareability, or sentiment lift.</p><ul><li><strong>Participatory branding is on the rise</strong></li></ul><p>Giving users tools to co-create—especially content they’ll share—can extend your reach organically. But it only works when the creative experience feels meaningful and intuitive.</p><ul><li><strong>Gen Z and younger audiences </strong><a href="https://www.contentgrip.com/marketing-gen-z-brand-authenticity-activism/" rel="noreferrer"><strong>crave authenticity</strong></a></li></ul><p>LG’s campaign feels like a play for emotional credibility. If your audience is younger and digitally fluent, lead with vulnerability and human relevance over polished pitch decks.</p><p>With “Radio optimism,” LG is pushing beyond feel-good slogans into the territory of AI-enhanced human connection.</p><p>For brand marketers, it’s a reminder that emotional storytelling—when powered by technology but grounded in real insights—can still strike a chord.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-242.png" alt="LG uses AI-generated songs to strike emotional chords in new brand campaign"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-198.png" alt="LG uses AI-generated songs to strike emotional chords in new brand campaign" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Top 13 AI marketing tools for photo and video editing: a comprehensive review]]></title><description><![CDATA[Explore the top AI-powered tools that simplify photo and video editing, making professional content creation accessible to all.]]></description><link>https://www.contentgrip.com/ai-marketing-tools-photo-video/</link><guid isPermaLink="false">666840ff789fc700013df812</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 09 Jul 2025 02:27:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Top-13-AI-marketing-tools-for-photo-and-video-editing.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Top-13-AI-marketing-tools-for-photo-and-video-editing.webp" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review"><p>AI marketing tools are transforming how marketers create photo and video content. With artificial intelligence, time-consuming editing processes become faster and more accessible, helping businesses produce professional visuals even without advanced design or video editing skills.</p><p>This review highlights the top 13 AI marketing tools for photo and video editing, giving marketers a closer look at tools that improve productivity, enhance creativity, and simplify visual content production. From automated background removal to AI-generated avatars, these tools help brands create high-quality photos and videos that stand out across social media, websites, and campaigns</p><p>By the end of this read, you'll have a comprehensive understanding of which tools can best meet your marketing needs and how they can streamline your content creation process.</p><h2 id="short-on-time">Short on time?</h2><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/ai-marketing-tools-photo-video/#why-ai-marketing-tools-matter-for-photo-and-video-editing" rel="noreferrer">Why AI marketing tools matter for photo and video editing</a></li><li><a href="https://www.contentgrip.com/ai-marketing-tools-photo-video/#ai-marketing-tools-for-photovideo-editing-overview" rel="noreferrer">AI marketing tools for photo/video editing overview</a></li></ul><h2 id="why-ai-marketing-tools-matter-for-photo-and-video-editing">Why AI marketing tools matter for photo and video editing</h2><p>The demand for quick-turn, high-quality visuals has never been higher. AI marketing tools offer practical solutions for content teams by combining automation with intuitive design features. These tools cover a wide range of functions — from background removal, image enhancement, and smart resizing, to full video generation from simple text scripts.</p><p>Whether you're a solo entrepreneur, a growing startup, or a large marketing team, using AI marketing tools for photo and video editing helps save time, cut production costs, and maintain professional visual quality across channels.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-marketing-tools/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Top 50 AI marketing tools in 2024</div><div class="kg-bookmark-description">Discover the best 50 AI-driven tools that will transform your marketing in 2024 and supercharge your strategies.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/06/Top-50-AI-tools-for-marketing-this-2024-2.webp" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" onerror="this.style.display = 'none'"></div></a></figure><h3 id="ai-marketing-tools-for-photovideo-editing-overview"><strong>AI marketing tools for photo/video editing overview</strong></h3><ol><li><a href="https://www.contentgrip.com/ai-marketing-tools-photo-video/#1-flexclip-for-video" rel="noreferrer"><u>FlexClip</u></a> (for video)</li><li><a href="https://www.contentgrip.com/ai-marketing-tools-photo-video/#2-synthesia-for-video" rel="noreferrer"><u>Synthesia</u></a> (for video)</li><li><a href="https://www.contentgrip.com/ai-marketing-tools-photo-video/#3-freepik-ai-video-generator-for-video" rel="noreferrer">Freepik</a> (for video)</li><li><a href="https://www.contentgrip.com/ai-marketing-tools-photo-video/#4-canva-for-photo" rel="noreferrer"><u>Canva</u></a> (for photo)</li><li><a href="https://www.contentgrip.com/ai-marketing-tools-photo-video/#5-animoto-for-video" rel="noreferrer"><u>Animoto</u></a> (for video)</li><li><a href="https://www.contentgrip.com/ai-marketing-tools-photo-video/#6-pixlr-for-photo" rel="noreferrer"><u>Pixlr</u></a> (for photo)</li><li><a href="https://www.contentgrip.com/ai-marketing-tools-photo-video/#7-lumen5-for-video" rel="noreferrer"><u>Lumen5</u></a> (for video)</li><li><a href="https://www.contentgrip.com/ai-marketing-tools-photo-video/#8-adobe-spark-for-photo-and-video" rel="noreferrer"><u>Adobe Spark</u></a> (for photo and video)</li><li><a href="https://www.contentgrip.com/ai-marketing-tools-photo-video/#9-invideo-for-video" rel="noreferrer"><u>InVideo</u></a> (for video)</li><li><a href="https://www.contentgrip.com/ai-marketing-tools-photo-video/#10-designify-for-photo" rel="noreferrer"><u>Designify</u></a> (for photo)</li><li><a href="https://www.contentgrip.com/ai-marketing-tools-photo-video/#11-photopea-for-photo" rel="noreferrer"><u>Photopea</u></a> (for photo)</li><li><a href="https://www.contentgrip.com/ai-marketing-tools-photo-video/#12-runway-ml-for-video" rel="noreferrer">RunwayML</a> (for video)</li><li><a href="https://www.contentgrip.com/ai-marketing-tools-photo-video/#13-remini-for-photo" rel="noreferrer">Remini</a> (for photo)</li></ol><h2 id="in-depth-reviews-of-top-13-ai-marketing-tools-for-photovideo-editing-in-2025"><strong>In-depth reviews of top 13 AI marketing tools for photo/video editing in 2025</strong></h2><p>These AI-powered photo and video editing tools help marketers create high-quality content faster. Each review covers the tool’s capabilities, pricing, and user experience to help you choose the right platform for your content needs.</p><h2 id="1-flexclip-for-video"><a href="https://shareasale.com/u.cfm?d=874882&m=79751&u=3138570&afftrack="><u>1. FlexClip</u></a> (for video)</h2><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXcDIdVCdITlXkGaAMjfMdMuZ3toRH1lqj4t7SLLPX4nWUrBtw7BejdH1CS8gIU4T6x40o8Bt9b2YwK_IkvdumhCi75YmNxQ43NfkgDau95Mq5_s1xIlJu9FOzCo1pLeHLoK_5N_tP-YvI1ejey5nLczyw3Z?key=beZQXWB5vARWsxVJQsdIuQ" class="kg-image" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" loading="lazy" width="1263" height="916"></figure><h3 id="overview">Overview</h3><p>FlexClip is an AI-powered video editing tool designed to simplify the process of creating professional-quality videos and photo slideshows for marketing purposes. With its user-friendly interface and a vast library of templates, stock videos, and music, FlexClip allows users to produce engaging content without requiring extensive video editing skills.</p><h3 id="key-features-and-capabilities">Key features and capabilities</h3><p>One of FlexClip’s standout features is the extensive library of templates that cater to various marketing needs, such as promotional videos, product demos, and social media content. These templates allow marketers to quickly create visually appealing videos without the need for advanced editing skills.</p><p>Additionally, FlexClip offers a wide range of stock media, including videos, photos, and music, which can be seamlessly integrated into projects to enhance their quality and appeal.</p><h3 id="flexclip%E2%80%99s-capabilities">FlexClip’s capabilities</h3><ol><li>AI text-to-speech – Converts text into natural-sounding voiceovers, making it easy to add narration to videos without hiring voice actors.</li><li>Automated caption generation – Uses AI to transcribe audio and generate accurate captions, improving accessibility and engagement.</li><li>One-click transitions – Simplifies the editing process with automatic transitions between clips, ensuring smooth and professional video flow.</li><li>Customizable templates – Offers a variety of pre-designed templates tailored for marketing, which can be customized to fit specific branding needs.</li><li>Extensive stock media library – Provides access to a vast collection of royalty-free stock videos, photos, and music to enhance video content.</li><li>Easy-to-use interface – Designed for users of all skill levels, making video editing accessible to marketers without extensive technical knowledge.</li></ol><h3 id="pros">Pros</h3><ul><li>User-friendly interface</li><li>Extensive template library</li><li>AI-powered features</li><li>High-quality export options</li><li>Cloud storage and collaboration</li><li>Versatile editing tools</li></ul><h3 id="cons">Cons</h3><ul><li>Limited advanced features</li><li>Restricted free lan</li><li>No per-user pricing for businesses</li><li>Limited integration</li></ul><h3 id="pricing-monthly-and-annual-plans-free-trials">Pricing (monthly and annual plans, free trials)</h3><p>FlexClip offers a variety of pricing plans tailored to meet different user needs. The Free Plan provides basic features, including 720p SD downloads with watermarks and access to a limited number of stock videos and audio clips.</p><p>For more advanced capabilities, FlexClip offers two paid plans. The plus plan, priced at US$7.99 per month (or US$95.9 annually) and the business plan, at US$15.99 per month (or US$191.9 annually) which offers unlimited stock videos and audio clips per project, along with expanded cloud storage.</p><h3 id="user-rating-and-reviews">User rating and reviews</h3><p><a href="https://www.g2.com/products/flexclip/reviews"><u>Rating: 4.4/5.0 (38 reviews)</u></a></p><h3 id="flexclip-review">FlexClip review</h3><p>“Easy to work with and very intuitive (mostly / I only had to contact support once - couldn't find the sound/music Fade in/out feature; actually it's really easy, now that I know). It has COMPLETE functionality, just like Camtasia or other great editors - not 100% , but close enough for most of us that it's WAY EASIER to work in Flexclip than open the slow-loading, resources-hogging Camtasia (which I also absolutely love, but have not used it since I got FlexClip).” - E.G. (Ervin) Sebastian C.</p><p>“Even though I didn't want to get another video tool, FlexClip is really cool. It's easy to use and has lots of fun templates, videos, and special effects that are even better than what I've seen before. With FlexClip, I can quickly make my pictures and videos ready for Instagram and TikTok, and add music and cool effects without any trouble. If you need a tool that does everything for making videos, FlexClip is a great choice to check out.” - Joe M.</p><p>“The Best Video Editor Out There!!!” - Måns T.</p><h2 id="2-synthesia-for-video"><u>2.</u><a href="https://www.synthesia.io/?via=contentgrip"><u> Synthesia</u></a> (for video)</h2><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXdmp1gyedzPp7sNm8h6qqOPtm4QFR6ibSmfGpA6k1DNtTa0Ek_L-4a0fVn3a5ilf5gq9DABk_pL05o0MVyw8u8Sd95T4gE53QRuy44oJU6u9-92p2M-pZ5g8blt1QCJlUUqm5DsJlw3F7TzImJQnYxLr6s?key=beZQXWB5vARWsxVJQsdIuQ" class="kg-image" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" loading="lazy" width="1083" height="632"></figure><h3 id="overview-1">Overview</h3><p>Using advanced artificial intelligence, Synthesia allows users to generate videos by typing in text, which is then transformed into speech by realistic digital avatars. This tool is particularly beneficial for marketing professionals seeking to create engaging and personalized video content without the need for extensive video production skills or resources.</p><p>Synthesia's capabilities include multilingual support and easy integration with other marketing tools, making it a versatile solution for global marketing campaigns.</p><h3 id="key-features-and-capabilities-1">Key features and capabilities</h3><p>One of Synthesia’s most notable capabilities is the use of AI-generated avatars, which can speak multiple languages and deliver personalized messages. The platform allows marketers to create professional-quality videos by simply inputting text, which the avatars then vocalize, eliminating the need for expensive and time-consuming video production processes.</p><p>Synthesia also supports seamless integration with various marketing tools, enabling marketers to easily incorporate video content into their existing workflows and strategies.</p><h3 id="synthesia%E2%80%99s-capabilities">Synthesia’s capabilities</h3><ol><li>AI-generated avatars – Realistic avatars that can speak and convey messages in multiple languages, enhancing personalization and reach.</li><li>Text-to-video creation – Simplifies the video creation process by converting written text into spoken video content.</li><li>Multilingual support – Allows marketers to create videos in different languages, catering to diverse audiences.</li><li>Cost and time efficiency – Reduces the need for traditional video production resources, saving time and money.</li><li>Easy integration – Integrates with various marketing platforms and tools, facilitating the seamless inclusion of video content in marketing campaigns.</li><li>Customization options – Offers a range of customization features, including branding and personalized scripts, to tailor videos to specific marketing needs.</li></ol><h3 id="pros-1">Pros</h3><ul><li>User-friendly interface</li><li>High-quality AI avatars</li><li>Multilingual Support</li><li>Customization options</li><li>Versatile integration</li><li>Free media library</li></ul><h3 id="cons-1">Cons</h3><ul><li>High costs</li><li>Limited free trial</li><li>Minor technical issues</li></ul><h3 id="pricing-monthly-and-annual-plans-free-trials-1">Pricing (monthly and annual plans, free trials)</h3><p>You can create free limited AI demo video’s that features their AI text to video tool. However, for more extensive features, Synthesia offers two main pricing plans to accommodate different user needs. The Personal plan is priced at US$30 per month and includes features such as 10 video credits per month, access to 90+ AI avatars, support for over 120 languages and voices and more.</p><p>For larger organizations, Synthesia provides a customizable Enterprise plan. This plan includes unlimited video credits, access to 130+ AI avatars, collaboration features, and priority support.</p><h3 id="user-rating-and-reviews-1">User rating and reviews</h3><p><a href="https://www.g2.com/products/synthesia/reviews"><u>Rating: 4.7/5.0 (1,403 reviews)</u></a></p><h3 id="synthesia-review">Synthesia review</h3><p>“The app is very easy to use, we started working on videos within minutes. We're using this for internal training right now, which in the real world, video production like this would've taken days if not weeks and a lot of coordination. We'll be working on a lot more content for both internal use and potentially for outbound sales and content production. I had a question I couldn't find an answer to, and customer support was very fast and provided a great workaround solution.” - Nick W.</p><p>“I'm truly amazed at the quality of the avatars, and the accuracy of their speech, as well as the ability to add avatar gestures. As a novice content creator, the interface is extremely user friendly, especially with uploading media from external sources, and integrating powerpoint into a Synthesia project. Since I have been using Synthesia, I have enjoyed coming back to it nearly every day because it really makes the content creating process extremely easy to implement into various campaigns. I have tried quite a few other A.I tools, however, Synthesia is definitely my Go-To resource for all my future projects.” - Mark P.</p><p>“Easy to use and creates professional looking results” - Derrick Y.</p><h2 id="3-freepik-ai-video-generator-for-video"><u>3</u><a href="https://www.freepik.com/ai/video-generator"><u>. Freepik AI Video Generator</u></a> (for video)</h2><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXch05ts7Fdv8j8D_LjgSh1_xSjmYQrPUy42UwSuVXy4NyluC3PtpX1uBngUvBulgghPNejb8K1LxPo6aCIYLhXwBMbC6aYSYH2oIwjS-8q8G-rBghyPccR_EuqScQSnWmdA_3KWDWRxKhhMPByl9I4?key=DcTykmJ5GsKmB_Ut8qyaUw" class="kg-image" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" loading="lazy" width="602" height="253"></figure><h3 id="overview-2">Overview</h3><p>Freepik offers a wide selection of AI tools for designers and marketers looking to speed up their creative process while keeping professional results in every creation. Among these, Freepik AI Video Generator brings AI-powered video production to your fingertips from within the Freepik AI Suite.</p><h3 id="key-features-and-capabilities-2">Key features and capabilities</h3><p>By combining image inputs or prompts with leading video models like Kling, Google Veo, MiniMax, and Runway, this tool delivers a fully-formed video complete with AI voiceovers, sound design, and motion. You don’t need to understand editing—just input your concept and get a ready-to-share result.</p><p>Ideal for digital ads, tutorials, and content marketing, it gives users the power to produce visually compelling stories in record time. Features like voiceover customization and camera control offer full creative flexibility.</p><h3 id="freepik-ai-video-generator%E2%80%99s-capabilities"><strong>Freepik AI Video Generator’s</strong> capabilities</h3><ol><li>Text-to-video conversion - Transforms detailed text prompts into engaging videos with realistic motion and visuals.</li><li>Image-to-video animation - Animates static images into dynamic videos, ideal for product showcases or social media content.</li><li>Multiple AI models - A wide range of AI engines to generate videos that match the desired style and quality.</li><li>Customizable settings - Video length, aspect ratio, and other parameters to fit different platforms and purposes.</li><li>Integrated audio features - AI-generated voiceovers and sound effects to enhance the video storytelling.</li></ol><h3 id="pros-2">Pros</h3><ul><li>User-friendly interface</li><li>AI-powered automation</li><li>Versatility and range of AI video models</li><li>Built-in video editor within the same platform</li><li>Audio features like SFX and voiceover available</li><li>Video upscaling, powered by Topaz AI</li><li>Cost-effective plans</li></ul><h3 id="cons-2">Cons</h3><ul><li>High credit expense</li><li>No free trial available</li><li>Internet dependency</li></ul><h3 id="pricing-monthly-and-annual-plans">Pricing (monthly and annual plans)</h3><p>Freepik offers flexible pricing with a pay-as-you-go AI credit system. The Essential plan (around $5.75/month billed annually) includes enough credits for up to 280 videos. Premium users (around $11.42/month billed annually) get enough credits for up to 720 videos. Premium+ users (around $25.69/month billed annually) receive enough credits for up to 1,800 videos.</p><p>There’s also a Pro plan for teams at $164.14/month, which includes a merchandise license and a lower cost per credit.</p><p>With each upgrade, users also access advanced features, on top of higher generation limits.</p><h3 id="user-rating-and-reviews-2">User rating and reviews</h3><p><a href="https://www.g2.com/products/freepik/reviews?source=search"><u>Rating:  4.7/5.0 (136 reviews)</u></a></p><h3 id="freepik-ai-video-generator-review"><strong>Freepik AI Video Generator</strong> review</h3><p>“I've been using Freepik for about a year now, and I'm continually amazed by how quickly they integrate AI tools into their platform. It offers a seamless workflow that lets you brainstorm ideas at lightning speed. The possibilities feel endless! I can’t recommend Freepik highly enough. Fantastic work—keep it up, team! The interface is incredibly intuitive, making it a breeze to tackle tasks—whether it’s generating images, making quick edits, or anything else. Customer support has been outstanding, too—swiftly resolving any issues within 24 hours.” - Mark I.</p><p>“All-in-one AI creative suite with the highest-quality assets” - Darshan B.</p><h2 id="4-canva-for-photo"><u>4</u><a href="https://www.canva.com/"><u>. Canva</u></a> (for photo)</h2><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXdNp58TBGJDvKCLg7OKRMeUMkz0_PtMo5lzlIzScA8-vDh-ECtOAWesH3PbZObVfS1P67Q-zWcJ2t1olkL2LGp9rlABfhylW8ein8a_yyWqZVO0lh6X33G-GUWFDSXRrVF7BHMIfQupih3UTC3zFonHoOQ?key=beZQXWB5vARWsxVJQsdIuQ" class="kg-image" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" loading="lazy" width="1266" height="830"></figure><h3 id="overview-3">Overview</h3><p>Canva is a versatile graphic design platform that offers a wide array of tools for photo and video editing, making it an essential AI marketing tool for both professionals and beginners. Canva's AI-powered features, such as background removal, magic resize, and design suggestions, streamline the design process, enabling marketers to produce high-quality visuals quickly.</p><h3 id="key-features-and-capabilities-3">Key features and capabilities</h3><p>Canva offers a range of key features and capabilities that make it a powerful AI marketing tool. One of its standout features is the intuitive drag-and-drop interface, which allows users to easily create and customize designs without any prior graphic design experience.</p><p>The platform's extensive library includes millions of images, fonts, templates, and illustrations, providing users with ample resources to create engaging visuals. Canva’s collaboration tools also enable teams to work together seamlessly on projects</p><h3 id="canva%E2%80%99s-capabilities">Canva’s capabilities</h3><ol><li>Magic resize – Automatically resizes designs to fit different social media platforms and marketing materials, saving time and ensuring consistency.</li><li>Background remover – Uses AI to remove backgrounds from images with a single click, facilitating the creation of clean and professional visuals.</li><li>Design suggestions – Offers AI-powered suggestions to improve design layouts, helping users create more aesthetically pleasing and effective content.</li><li>Brand kit – Allows users to maintain brand consistency by storing brand colors, fonts, and logos in one place, ensuring that all marketing materials align with the brand’s identity.</li><li>Content planner – Integrates with Canva to schedule and publish social media posts directly from the platform, streamlining the content management process.</li></ol><h3 id="pros-3">Pros</h3><ul><li>User-friendly interface</li><li>Extensive library</li><li>AI-powered tools</li><li>Brand kit</li><li>Cost-effective plans</li><li>Collaboration features</li></ul><h3 id="cons-3">Cons</h3><ul><li>Limited customization</li><li>Dependence on the internet</li><li>Limited export options</li><li>Watermark elements in free plan</li></ul><h3 id="pricing-monthly-and-annual-plans-free-trials-2">Pricing (monthly and annual plans, free trials)</h3><p>Canva offers a variety of pricing plans tailored to different user needs, validated by information from Canva's official site. The free plan provides access to over 250,000 templates and hundreds of thousands of photos and graphics.</p><p>The Pro plan, priced at US$12.99 per month (or US$119.99 annually), includes additional features such as unlimited folders, premium templates, and over 100 million stock photos, videos, audio, and graphics. It also offers advanced tools like the background remover and the Magic Resize tool.</p><p>For teams, Canva offers the Enterprise plan at US$30 per user per month, which includes all Pro features, along with enhanced collaboration tools, brand control, and 24/7 customer support.</p><h3 id="user-rating-and-reviews-3">User rating and reviews</h3><p><a href="https://www.g2.com/products/canva/reviews"><u>Rating: 4.7/5.0 (4,689 reviews)</u></a></p><h3 id="canva-review">Canva review</h3><p>“I have been using Canva for a few years now. It is easy to use and fun to use too! The customer support is fantastic. The paid version is great. I use it almost everyday for my design projects. It is easy for importing data such as images, videos from other softwares as well through google drive. They have ready to use templates which makes the design process easy and saves a lot of time!” - Defney D.</p><p>“Canva is one of the softwares that makes my day to day easier, for design it´s great, it has thosands of options, fonts, colours and options for download or use this from any compatible device, you can share your projects easy and has many design options for social media, presentations and lot more. i use canva weekly and over 3 year now.The implementation of this software is really easy and the integration with other apps it´s great too. Customer support i haven´t had the chance yet of using it.” - Juana V.</p><p>“Best Free Graphics Design Platform, Absolute Banger for Beginners!” - Ayush S.</p><h2 id="5-animoto-for-video"><u>5</u><a href="https://animoto.com/"><u>. Animoto</u></a> (for video)</h2><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXeD8QS8PzpU0TF7Tz9wEEKZKckuYwRKHKl8qjWxkDdoe98ZBNt1Zld0zW3RB5ZzNMKcYh6SKjm_ut2l6mZTjYXxf-AFM8dUK9mFfZ_n5NZM9EZZ9-eGyZFCgRfiy7uE1IaulpjcXQaFl0njVsz61M4EJ1HF?key=beZQXWB5vARWsxVJQsdIuQ" class="kg-image" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" loading="lazy" width="1221" height="921"></figure><h3 id="overview-4">Overview</h3><p>Animoto is an AI-powered video creation tool designed to simplify the process of producing professional-quality videos for marketing purposes. By leveraging artificial intelligence, Animoto enables users to create visually appealing videos with minimal effort, making it an excellent choice for marketers who need to produce engaging content quickly. Users can choose from a variety of templates and styles, and the AI assists in automating tasks such as video editing, music selection, and adding text overlays, ensuring a polished final product.</p><h3 id="key-features-and-capabilities-4">Key features and capabilities</h3><p>Animoto offers several key features and capabilities that make it a powerful AI marketing tool for photo and video editing. One of its standout features is the drag-and-drop interface, which allows users to easily arrange video clips, photos, text, and music into a cohesive and professional-looking video.</p><p>Additionally, Animoto provides a variety of customizable templates designed to cater to different marketing needs, such as product promotions, social media advertisements, and event highlights.</p><h3 id="animoto%E2%80%99s-capabilities">Animoto’s capabilities</h3><ol><li>AI-powered automation – Animoto leverages AI to automate various aspects of video creation, including transitions, text animations, and music synchronization, ensuring a polished and engaging final product.</li><li>Stock library access – Users have access to a vast library of stock images, video clips, and music tracks, which can be seamlessly integrated into their projects.</li><li>Branding tools – Animoto allows for easy incorporation of branding elements such as logos, colors, and fonts, helping maintain brand consistency across all video content.</li><li>Social media optimization – The platform offers tools to optimize videos for different social media platforms, ensuring that videos meet the specific requirements and best practices for each platform.</li><li>Collaboration features – Animoto supports team collaboration, enabling multiple users to work on the same project simultaneously and streamline the video creation process.</li></ol><h3 id="pros-4">Pros</h3><ul><li>User-friendly interface</li><li>AI-powered automation</li><li>Customizable templates</li><li>Versatile stock library access</li><li>Branding tools</li><li>Social media optimization tools</li><li>Collaboration features</li></ul><h3 id="cons-4">Cons</h3><ul><li>Dependence on templates</li><li>Export quality</li><li>Internet dependent</li><li>Relatively high pricing</li></ul><h3 id="pricing-monthly-and-annual-plans-free-trials-3">Pricing (monthly and annual plans, free trials)</h3><p>Animoto offers several pricing plans designed to accommodate different needs and budgets. Their basic plan, "Free," provides access to limited features and includes Animoto branding on videos. The "Basic" plan, priced at US$8 per month, removes Animoto branding and provides access to standard features.</p><p>The "Professional" plan, costing US$15 per month, offers advanced features such as professional templates, high-quality video downloads, and the ability to add custom branding.</p><p>Finally, the "Professional Plus" plan, available for US$39 per month, includes all Professional features plus advanced customization options, account management tools, and priority customer support.</p><h3 id="user-rating-and-reviews-4">User rating and reviews</h3><p><a href="https://www.g2.com/products/animoto/reviews"><u>Rating: 4.4/5.0 (91 reviews)</u></a></p><h3 id="animoto-review">Animoto review</h3><p>“Animoto is an innovative and powerful software solution designed to help you showcase our photos and videos in an impactful way. With this user-friendly software, I can easily create amazing visual content for both personal projects and business advertisements. I have a large variety of dynamic templates at our disposal that will make your project look really impressive. Furthermore, I can add personalized tags between your content as well as choose from their vast library of songs. Whatever the use case – Animoto is up for it!” - Vipin K.</p><p>“Animoto comes with an intutive UI that helps us to make videos easily for my marketing purposes. I have no prior experience in taking care of things like video editing. But animoto made ot easy for me.So if you are a beginner too, do not worry about content creation. Animoto will do the rest for you.” - Haritha C.</p><p>“Versatile, Cost-Efficient Media & Marketing Tool” - Carly P.</p><h2 id="6-pixlr-for-photo"><u>6</u><a href="https://pixlr.com/"><u>. Pixlr</u></a> (for photo)</h2><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXe0PO-zwUkiTiT7oetd6-k7r59MqR84AJwl-BJZ0Aak0lTwgO7nM-sCwsuA0eM9LkBiPsD7iG8IujwU4cOrJucCV2ABgQ9a6dXZg7TX1dPvvnUd9xWCJsQzQWNa1VS2T8cCRK_jccwxmcPhq9D5wnqrA8po?key=beZQXWB5vARWsxVJQsdIuQ" class="kg-image" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" loading="lazy" width="1330" height="839"></figure><h3 id="overview-5">Overview</h3><p>Pixlr is an advanced AI-powered photo editing tool designed to streamline the editing process for users ranging from beginners to professionals. Launched in 2008, Pixlr offers a suite of features that include AI-powered background removal, one-click adjustments, and a variety of filters and effects to enhance images effortlessly.</p><h3 id="key-features-and-capabilities-5">Key features and capabilities</h3><p>Pixlr is equipped with several AI-driven features that make it a standout tool for marketers looking to streamline their photo editing workflows. Key features include AI-powered background removal for fast and precise image isolation, one-click adjustments that automatically enhance image quality, and a diverse array of filters and effects that can be instantly applied to create eye-catching visuals.</p><p>Additionally, Pixlr supports layer editing, offering the flexibility needed for complex designs. This combination of easy-to-use, professional-grade functionalities packaged in a web and mobile-friendly platform makes Pixlr a valuable asset for creating compelling marketing content efficiently.</p><h3 id="pixlr%E2%80%99s-capabilities">Pixlr’s capabilities</h3><ol><li>AI-powered background removal – This feature allows users to remove backgrounds from images with a single click, saving time and effort while ensuring precision.</li><li>One-click adjustments – Pixlr offers automated adjustments for brightness, contrast, and color balance, helping marketers quickly enhance the overall quality of their images.</li><li>Wide range of filters and effects – The tool provides numerous filters and effects that can be applied to images to create unique and visually appealing content, crucial for engaging marketing visuals.</li><li>Layer editing – Similar to professional-grade software, Pixlr allows for complex layer editing, enabling marketers to create sophisticated compositions.</li><li>Template library – Pixlr's extensive library of customizable templates aids in the quick creation of marketing materials such as social media posts, banners, and ads.</li><li>Cross-platform accessibility – Available as both a web-based tool and a mobile app, Pixlr ensures that marketers can edit and enhance their visuals anytime, anywhere, thus maintaining productivity and agility in their marketing campaigns.</li></ol><h3 id="pros-5">Pros</h3><ul><li>User-friendly interface</li><li>AI-powered features</li><li>Affordable</li><li>Versatility and range of features for photo editing</li></ul><h3 id="cons-5">Cons</h3><ul><li>Limited advanced features</li><li>Internet dependency</li><li>Ads in free version</li><li>Learning curve for advanced features</li></ul><h3 id="pricing-monthly-and-annual-plans-free-trials-4">Pricing (monthly and annual plans, free trials)</h3><p>Pixlr offers a range of pricing plans designed to suit different needs and budgets. The free version provides basic editing tools and features, but includes advertisements. The Plus plan, priced at US$1.99 per month or US$0.99 per month if billed annually, removes ads and includes unlimited saves and 80 monthly AI credits.</p><p>The Premium plan, at US$7.99 per month or US$4.90 per month when billed annually, offers full access to all premium features, including a large library of fonts, templates, elements, and 1000 monthly AI credits. For teams, Pixlr provides a plan at US$12.99 per month or US$9.91 per month annually, which includes five premium seats and 1000 AI credits per seat, making it ideal for collaborative projects.</p><h3 id="user-rating-and-reviews-5">User rating and reviews</h3><p><a href="https://www.g2.com/products/pixlr/reviews"><u>Rating: 4.4/5.0 (726 reviews)</u></a></p><h3 id="pixlr-review">Pixlr review</h3><p>“Pixlr is one of the finest and most versatile cloud-based photo editing platforms which offers a huge range of image editing features on our mobile phones. The interface that Pixlr has makes the experience much better even for new users. We mostly work on” - Suraj M.</p><p>“Pixlr stands out as a comprehensive online photo editing platform, providing users with a diverse array of editing tools for enhancing their images. This web-based application, seamlessly accessible on both desktop and mobile devices, caters to the dynamic needs of photo enthusiasts. Noteworthy for its user-friendly interface, Pixlr ensures a smooth and intuitive editing experience, appealing to both beginners and seasoned users alike. Additionally, the availability of a free version further expands its accessibility, allowing a broader audience to explore and utilize its powerful editing capabilities without any financial constraints.” - Mehtab A.</p><p>“excellent experience for completely online image retouching” - Pablo G.</p><h2 id="7-lumen5-for-video"><u>7</u><a href="https://lumen5.com/dashboard/"><u>. Lumen5</u></a> (for video)</h2><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXermqc8fcCumAtvDEBjG28eZzUg9G7FsJGSKoReNLLHp7YrkcJUnNbOTTXWUoP8vieP4F_B-IuBCKDsWzpuUx1Hhs8u62vmzJYnyDd93pWVTHWC3cCjGz-0zHn3jr76_WN_2ri3MIMeB3V-nA7u51qV4Lm7?key=beZQXWB5vARWsxVJQsdIuQ" class="kg-image" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" loading="lazy" width="1261" height="769"></figure><h3 id="overview-6">Overview</h3><p>Lumen5 is an AI-powered video creation platform designed to transform text-based content into engaging video formats. It caters to marketers, content creators, and businesses by simplifying the video production process, enabling users to create professional-quality videos without requiring extensive technical skills.</p><p>By leveraging AI, Lumen5 automatically matches text with relevant video clips, photos, and music, streamlining the video creation workflow and saving time. The tool also offers customizable templates and branding options, allowing users to maintain consistency across their video content.</p><h3 id="key-features-and-capabilities-6">Key features and capabilities</h3><p>Lumen5 boasts a range of key features and capabilities that make it a valuable AI marketing tool. One of its primary strengths is its ability to convert text-based content into engaging videos effortlessly.</p><p>This is achieved through AI algorithms that analyze the text and automatically pair it with suitable visuals and background music. Users can simply input their blog posts, articles, or scripts, and Lumen5 will generate a video storyboard, complete with scene suggestions.</p><h3 id="lumen5%E2%80%99s-capabilities">Lumen5’s capabilities</h3><ol><li>Automated video creation – Users can quickly turn text into video with AI-driven scene recommendations.</li><li>Customizable templates – A wide variety of templates are available, allowing users to tailor videos to fit their brand's style and tone.</li><li>Branding options – Users can add logos, color schemes, and custom fonts to maintain brand consistency.</li><li>Media library – Access to a vast library of royalty-free images, video clips, and music to enhance video content.</li><li>Drag-and-drop interface – An intuitive interface that simplifies the video editing process, making it accessible even to those with no prior experience.</li><li>Social media integration – Optimized video formats for different social media platforms, ensuring seamless sharing and maximum reach.</li></ol><h3 id="pros-6">Pros</h3><ul><li>Ease of use</li><li>Automated video production</li><li>Customizable templates</li><li>Extensive media library</li><li>Branding options</li><li>Social media optimization</li></ul><h3 id="cons-6">Cons</h3><ul><li>Limited advanced editing features</li><li>Template dependency</li><li>Subscription cost</li></ul><h3 id="pricing-monthly-and-annual-plans-free-trials-5">Pricing (monthly and annual plans, free trials)</h3><p>Lumen5 offers a range of pricing plans to accommodate different user needs and budgets. The platform provides a free Community plan, which includes up to five videos per month with a Lumen5 watermark and access to a limited set of features.</p><p>For more advanced needs, the Starter plan is available at US$29 per month, offering 1080p resolution, custom branding options, and access to a broader library of stock photos and videos. The Premium plan, priced at US$79 per month, expands on these features by providing unlimited premium media and more extensive customization options.</p><p>For businesses requiring comprehensive video creation capabilities, the Business plan is available at US$199 per month, offering additional stock media, multiple saved templates, and enhanced collaboration tools. Custom enterprise plans are also available on request for organizations with specific needs</p><h3 id="user-rating-and-reviews-6">User rating and reviews</h3><p><a href="https://www.g2.com/products/lumen5/reviews"><u>Rating: 4.5/5.0 (67 reviews)</u></a></p><h3 id="lumen5-review">Lumen5 review</h3><p>“There are many times when I have a body of text that I'd like to make into a video. It's easy to drop it into Lumen5 and let the app create bites of video stitched together in an intelligent way. It often picks creative assets for video and images that match what the text is talking about. It's normally spot on... but it is also easy to search and drop in alternative creative assets.” - Aaron R.</p><p>“Lumen5 is a simple, sleek. efficient way to make professional videos yourself. You have the ability to marry text, music and sparkling images that tell a complete story. We use Lumen5 at least once a week to promote our events, programs and overall mission.” - Arthur S.</p><p>“a fantastic tool to create your video” - Pasquale M.</p><h2 id="8-adobe-spark-for-photo-and-video"><u>8</u><a href="https://www.adobe.com/express/create"><u>. Adobe Spark</u></a> (for photo and video)</h2><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXc3evosmO7lTFD8xoxElr2UPT4bJpFJZvnogRgwAduJ1kYbWwHouxN-HFaBnStMZdDdSCMeiZzVelvv8bh-deTXJkXSafsh06hP_uFcIvrdnuXH7DdxOx83_GvASxPlb1940XX_Yn-TihmOpPHPvSP2y8c?key=beZQXWB5vARWsxVJQsdIuQ" class="kg-image" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" loading="lazy" width="768" height="646"></figure><h3 id="overview-7">Overview</h3><p>Adobe Spark is an AI-driven tool designed to simplify and enhance the creation of visual content, including graphics, web pages, and short videos. Launched by Adobe, Spark leverages intuitive AI technology to assist users in designing professional-quality media, making it particularly useful for marketers and content creators aiming to produce engaging visuals quickly.</p><p>Its AI features include automated design suggestions, a vast array of customizable templates, and easy-to-use editing tools that streamline the creative process without requiring advanced design skills.</p><h3 id="key-features-and-capabilities-7">Key features and capabilities</h3><p>One of Adobe Spark’s primary features is the wide range of customizable templates that cater to various design needs, from social media posts and stories to presentations and promotional materials.</p><p>These templates are designed to be user-friendly, allowing even those with minimal design experience to produce professional-looking content. Additionally, Adobe Spark's AI-driven design suggestions help streamline the creative process by offering layout and style recommendations based on the content being created.</p><h3 id="adobe-spark%E2%80%99s-capabilities">Adobe Spark’s capabilities</h3><ol><li>Automated design suggestions – The AI technology analyzes your input and suggests optimal layouts, colors, and styles to enhance visual appeal.</li><li>Customizable templates – A vast library of templates for different types of media, ensuring versatility and ease of use for various marketing needs.</li><li>Ease of use – Designed for users of all skill levels, Spark's intuitive interface allows quick and efficient content creation.</li><li>Integrated media tools – Users can easily incorporate images, videos, and text, with tools to edit and enhance these elements seamlessly.</li><li>Collaboration and sharing – Projects can be easily shared and collaborated on, facilitating teamwork and efficiency in marketing projects.</li></ol><h3 id="pros-7">Pros</h3><ul><li>User-friendly interface</li><li>Customizable templates</li><li>Cost-effective</li><li>Integrated AI features</li><li>Cross-platform compatibility</li><li>Social media scheduling</li><li>Brand management</li></ul><h3 id="cons-7">Cons</h3><ul><li>Limited free version</li><li>Lack of advanced collaboration</li><li>Limited advanced features</li><li>No custom domain hosting</li></ul><h3 id="pricing-monthly-and-annual-plans-free-trials-6">Pricing (monthly and annual plans, free trials)</h3><p>Adobe Spark, now part of Adobe Creative Cloud Express, offers two main pricing plans designed to accommodate a range of users from beginners to professionals. The Free plan provides access to basic features, including thousands of templates, design assets, and Adobe Fonts, along with 2GB of storage. This plan is ideal for those who are just starting out and want to explore the basic functionalities without any cost.</p><p>For users needing more advanced features, the Premium plan is available at US$9.99 per month or US$99.99 per year. This plan includes all the features of the Free plan plus additional benefits such as premium templates, over 20,000 licensed Adobe Fonts, 100GB of storage, and advanced editing tools like background removal and refined cutout options.</p><h3 id="user-rating-and-reviews-7">User rating and reviews</h3><p><a href="https://www.g2.com/products/adobe-creative-cloud-express/reviews"><u>Rating: 4.5/5.0 (399 reviews)</u></a></p><h3 id="adobe-spark-review">Adobe Spark review</h3><p>“What I find most helpful about Adobe Creative Cloud Express is its ease of use and how it easily integrates with other programs, not just Adobe programs but non-Adobe programs as well. I also very much appreciate being able to work on mobile devices when I'm not at my desk which really helps me with efficiency. I absolutely love how it saves me time and energy!” - Ganesha C.</p><p>“The most helpful part of Adobe Express is how quickly I can open it, find a fun template, and get the job done. Adobe Express throws me into a brainstorming session, and before I know it, my flyer is done. I like that Adobe Express runs on my browser, so I know it's connected online and has up-to-date designs. I use it pretty often as a first step to my design project. The broad number of categories (flyers, posters, social media, newsletters, etc) are really helpful.” - Doug L.</p><p>“Amazing tool for product creation and more!!” - Merve A.</p><h2 id="9-invideo-for-video"><u>9</u><a href="https://invideo.io/"><u>. InVideo</u></a> (for video)</h2><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXfqK9KSPWiD07tk1O9a6dN0WIEi1Ym4sswzI6RacOGcVpInT884nBvXU3zHH6_1QXpSFfarPa97aMQth951IIwzi2KkUABxBON1E8skGMJfM4TtRV7rM9oSfs6tPNdXddQo1Y64GHS4H1KW9D_mjrWHHr4c?key=beZQXWB5vARWsxVJQsdIuQ" class="kg-image" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" loading="lazy" width="1221" height="890"></figure><h3 id="overview-8">Overview</h3><p>InVideo is an AI-powered video creation platform designed to streamline the video editing process for marketers and content creators. This tool offers a wide range of customizable templates, stock footage, and music, allowing users to produce professional-quality videos quickly and efficiently. InVideo's AI capabilities include automated scene detection, intelligent cropping, and smart transitions, which enhance the overall editing experience.</p><h3 id="key-features-and-capabilities-8">Key features and capabilities</h3><p>One of InVideo’s standout features is the extensive library of customizable templates that cater to various industries and purposes, allowing users to quickly create visually appealing content.</p><p>Additionally, InVideo provides access to a vast collection of stock footage, images, and music tracks, which can be seamlessly integrated into videos to enhance their appeal. The platform's AI-driven functionalities simplify the editing process by automating tasks such as scene detection, cropping, and applying transitions.</p><h3 id="invideo%E2%80%99s-capabilities">InVideo’s capabilities</h3><ol><li>Customizable templates – A wide range of industry-specific templates to create professional videos quickly.</li><li>Stock library – Access to a vast collection of stock footage, images, and music to enhance video content.</li><li>Automated scene detection – AI-powered feature that identifies and segments different scenes in a video for easier editing.</li><li>Intelligent cropping – Automatic adjustment of video dimensions to fit various platforms and formats.</li><li>Smart transitions – AI-driven transitions that seamlessly connect different scenes and enhance video flow.</li><li>Text-to-video conversion – Converts text content into engaging video presentations.</li><li>Collaborative tools – Features for team collaboration, including shared projects and real-time editing.</li><li>Social media integration – Direct publishing options to various social media platforms, streamlining the distribution process.</li></ol><h3 id="pros-8">Pros</h3><ul><li>User-friendly interface</li><li>Extensive template library</li><li>Rich stock library</li><li>AI-powered features</li><li>Text-to-video conversion</li><li>Collaboration tools</li><li>Social media integration</li></ul><h3 id="cons-8">Cons</h3><ul><li>Watermark on free plan</li><li>Occasional performance issues</li><li>Limited customization</li><li>Subscription costs</li></ul><h3 id="pricing-monthly-and-annual-plans-free-trials-7">Pricing (monthly and annual plans, free trials)</h3><p>InVideo offers a range of pricing plans to cater to different user needs. The platform provides a free plan, which includes basic features but adds a watermark to exported videos. For more advanced features and watermark-free exports, users can choose between the Business plan and the Unlimited plan.</p><p>The plus plan costs US$20 per month when billed annually and includes premium templates, a broader stock library, and up to 60 video exports per month. The max plan, priced at US$48 per month when billed annually, offers unlimited video exports, access to all premium features, and priority support.</p><h3 id="user-rating-and-reviews-8">User rating and reviews</h3><p><a href="https://www.g2.com/products/invideo/reviews"><u>Rating: 4.5/5.0 (154 reviews)</u></a></p><h3 id="invideo-review">InVideo review</h3><p>“If you're looking for a tool for creating short social media videos or Facebook ads, InVideo is the answer. It has a user-friendly interface, hundreds of ready-made templates, and above all, they're about to introduce their AI feature to create videos.” - Ahmed Y.</p><p>“InVideo is an easy-to-use video editing platform. Create stunning visuals quickly and easily, No more waiting around for days or weeks to get a professional result – with InVideo, users can create beautiful videos in no time at all. By simply selecting the template of your choice, you have access to countless amazing features offered by InVideo, including colour presets, logo overlays and professional end clips.” - Vipin K.</p><p>“Simple and versatile video creation tool” - Emma K.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i><br></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let’s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" onerror="this.style.display = 'none'"></div></a></figure><h2 id="10-designify-for-photo"><u>10</u><a href="https://www.designify.com/"><u>. Designify</u></a> (for photo)</h2><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXe50KfdVZNq54cR7MDbISC-cEBLM7uMSnbsWISEYsMu8m0sY6g8hgEaURHFmxsCi1MleTVd5w6h3MIWmE15MPRKm_bSSj9E6QAQYge6a-0g2p2YBqvRU7XLLEEjI8ggIWjXtfJZbTfdU3SoJATTeQs1Nfc?key=beZQXWB5vARWsxVJQsdIuQ" class="kg-image" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" loading="lazy" width="1216" height="760"></figure><h3 id="overview-9">Overview</h3><p>Designify is an AI-powered design tool that simplifies and automates the creation of high-quality images for marketing purposes. This tool is particularly beneficial for businesses and marketers who need to produce visually appealing content without the need for extensive graphic design skills. With its user-friendly interface and efficient processing capabilities, Designify helps streamline the workflow, allowing users to focus more on their core marketing strategies.</p><h3 id="key-features-and-capabilities-9">Key features and capabilities</h3><p>Designify's key features make it a powerful AI marketing tool, especially for those looking to enhance their visual content with minimal effort. One of its standout capabilities is the background removal tool, which allows users to seamlessly eliminate backgrounds from images, creating a clean and professional look.</p><p>This feature is particularly useful for e-commerce platforms, social media posts, and digital advertisements where clear and focused visuals are crucial. Additionally, Designify offers automated image enhancement options that adjust brightness, contrast, and sharpness, ensuring that each image is optimized for maximum impact.</p><h3 id="designify%E2%80%99s-capabilities">Designify’s capabilities</h3><ol><li>Batch processing – Users can edit multiple images simultaneously, saving time and increasing productivity.</li><li>Custom templates – Designify provides a variety of templates tailored for different marketing needs, such as social media posts, advertisements, and website banners.</li><li>AI-powered suggestions – The tool offers intelligent design suggestions to help users make the best possible visual decisions.</li><li>Integration capabilities – Designify can integrate with various platforms and tools, making it easy to incorporate edited images into broader marketing campaigns.</li></ol><h3 id="pros-9">Pros</h3><ul><li>User-friendly interface</li><li>Automated background removal</li><li>Batch processing</li><li>AI-powered enhancements</li><li>Custom templates</li><li>Integration capabilities</li></ul><h3 id="cons-9">Cons</h3><ul><li>Limited advanced editing features</li><li>Dependency on AI accuracy</li><li>Subscription cost</li></ul><h3 id="pricing-monthly-and-annual-plans-free-trials-8">Pricing (monthly and annual plans, free trials)</h3><p>Designify offers flexible pricing plans tailored to meet various user needs. The platform provides a free plan that includes basic features such as background removal, color enhancement, and shadow adjustments, but with a limited image resolution of 600x600 pixels.</p><p>For those requiring higher quality and additional capabilities, the Designify Pro subscription is available for US$39 per month. This plan includes high-resolution images (up to 1440x1440 pixels), API access for seamless integration into applications or workflows, and the ability to process up to 1,000 images per month.</p><h3 id="user-rating-and-reviews-9">User rating and reviews</h3><p><a href="https://www.g2.com/products/designify-pro/reviews"><u>Rating: 4.4/5.0 (15 reviews)</u></a></p><h3 id="designify-review">Designify review</h3><p>“I like its user-friendly user interface which is really easy to use. It is an amazing tool for editing images online as it can be accessed through the web. There are other portals available for the same task as well like Canva Pro but there you can't edit images in bulk. I am in love with the Application Programming Interface (API) it provides for bulk editing. We have integrated it with our website and it works smoothly and does the work in less time. Apart from this, it can also be integrated with Remove.bg tool directly and we can apply different designs and graphics to the background of the images with the help of this tool.” - Vipul G.</p><p>“That I can take a photo of a product, on a dark, or busy or badly designed background, and remove the background to turn it into a photo worthy of putting on a website” - Lisa P.</p><p>“Helps out business create professional flowcharts, creatives, customized templates, product albums” - Anjum J.</p><h2 id="11-photopea-for-photo"><a href="https://www.photopea.com/" rel="noreferrer"><u>11. Photopea</u></a> (for photo)</h2><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2024/06/image.png" class="kg-image" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" loading="lazy" width="1964" height="1424" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/image.png 600w, https://www.contentgrip.com/content/images/size/w1000/2024/06/image.png 1000w, https://www.contentgrip.com/content/images/size/w1600/2024/06/image.png 1600w, https://www.contentgrip.com/content/images/2024/06/image.png 1964w" sizes="(min-width: 720px) 720px"></figure><h3 id="overview-10">Overview</h3><p>Photopea is a versatile online photo and graphics editor that offers a comprehensive range of features similar to Adobe Photoshop, making it a valuable tool for both amateur and professional designers.</p><p>Its primary purpose as an AI marketing tool lies in its ability to streamline the editing process through advanced AI-powered functions such as background removal, image retouching, and automated adjustments, which significantly enhance productivity and creativity.</p><p>Photopea supports various file formats, including PSD, XCF, Sketch, and more, allowing seamless integration with other design tools and workflows. </p><h3 id="key-features-and-capabilities-10">Key features and capabilities</h3><p>One of its standout features is its comprehensive compatibility with a wide range of file formats, including PSD, XCF, Sketch, XD, and CDR. This compatibility ensures seamless integration with other popular design software, enabling marketers to work with various project files without hassle.</p><p>Additionally, Photopea operates entirely online, eliminating the need for software installation and allowing access from any device with an internet connection. This accessibility is particularly beneficial for remote teams and on-the-go editing.</p><h3 id="photopea%E2%80%99s-capabilities">Photopea’s capabilities</h3><ol><li>Background removal – Automatically isolates and removes backgrounds from images, saving time on manual editing.</li><li>Image retouching – Uses AI to enhance photos by correcting imperfections, adjusting lighting, and refining details.</li><li>Automated adjustments – Provides quick adjustments for color balance, exposure, and contrast, improving image quality with minimal effort.</li><li>Layer and masking capabilities – Supports complex layer and masking operations, essential for creating detailed and professional-looking marketing visuals.</li><li>Vector graphics editing – Enables the creation and editing of vector graphics, useful for scalable marketing materials like logos and icons.</li></ol><h3 id="pros-10">Pros</h3><ul><li>Wide compatibility</li><li>Accessibility</li><li>Advanced AI features</li><li>Comprehensive toolset</li><li>Cost-effective</li></ul><h3 id="cons-10">Cons</h3><ul><li>Performance limitations</li><li>Learning curve</li><li>Limited offline access</li><li>Feature gaps</li></ul><h3 id="pricing-monthly-and-annual-plans-free-trials-9">Pricing (monthly and annual plans, free trials)</h3><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2024/06/image-1.png" class="kg-image" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" loading="lazy" width="1464" height="636" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/image-1.png 600w, https://www.contentgrip.com/content/images/size/w1000/2024/06/image-1.png 1000w, https://www.contentgrip.com/content/images/2024/06/image-1.png 1464w" sizes="(min-width: 720px) 720px"></figure><p>Photopea offers a flexible pricing plan designed to cater to both individual users and businesses. The tool is free to use with access to most of its features, making it an attractive option for those looking for cost-effective solutions. For users seeking an ad-free experience and additional features, Photopea provides a premium subscription starting from US$8 up to US$150 for bigger teams.</p><h3 id="user-rating-and-reviews-10">User rating and reviews</h3><p><a href="https://www.g2.com/products/photopea/reviews" rel="noreferrer"><u>Rating: 4.8/5.0 (15 reviews)</u></a></p><h3 id="photopea-review">Photopea review</h3><p>"User-friendly interface that is intuitive and easy to navigate. The layout is similar to Photoshop, making it familiar to users accustomed to Adobe's software." - Tisagh C.</p><p>"The best thing I like about this software is the fact that it is free and available online, which means I can edit my photos online without having downloaded the software and installed it on my machine. Another thing is that I can convert my photos from one format to another without losing the look and feel of the original photo." - Elijah M.</p><p>"Best alternative to Adobe Photoshop" - Dev C.</p><h2 id="12-runway-ml-for-video"><a href="https://runwayml.com/"><strong><u>12. Runway ML</u></strong></a><strong> (for video)</strong></h2><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdNW650xcrsEBgWs0M1psYL_AqClNZBBKd-YQ9W7GKUQczMCC7EsuaeY6lZxMyURhW1NQicklFs0Ggz5XoLqonz2sU4au2abr1UWRYXz7lSnGEABMDa_NWquKkmEIMEK-VT_NJ1iw?key=CRrjNAtXNfqzVHZHUrKUPhM7" class="kg-image" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" loading="lazy" width="602" height="339"></figure><h3 id="overview-11"><strong>Overview</strong></h3><p>Runway AI is a cloud-based platform that leverages artificial intelligence to assist creatives in generating and editing high-quality videos, images, and audio. It's designed to cater to filmmakers, artists, and content creators seeking innovative tools for their projects.</p><h3 id="key-features-and-capabilities-11"><strong>Key features and capabilities</strong></h3><p>Runway AI offers a suite of AI-driven tools that streamline the creative process, enabling users to produce professional-grade content with ease.</p><h3 id="runway-ml%E2%80%99s-capabilities"><strong>Runway ML’s capabilities</strong></h3><ol><li>AI Video Editing: Utilize AI-driven tools for tasks such as background removal and object tracking, simplifying complex editing processes.</li><li>Text-to-Video Generation: Transform written descriptions into dynamic videos, enabling rapid content creation from simple text prompts.</li><li>Real-Time Collaboration: Work simultaneously with team members on projects, enhancing efficiency and teamwork.</li><li>User-Friendly Interface: Designed for ease of use, allowing users without technical expertise to perform sophisticated editing tasks.</li><li>Advanced Editing Options: Access professional-grade features like color grading and face blurring to refine video quality.</li></ol><h3 id="pros-11"><strong>Pros</strong></h3><ul><li>Intuitive design</li><li>Extensive export options</li><li>Real-time collaboration</li><li>Wide range of AI tools</li></ul><h3 id="cons-11"><strong>Cons</strong></h3><ul><li>Premium features require higher-tier plan</li><li>Dependence on internet connection</li></ul><h3 id="pricing-monthly-and-annual-plans-free-trials-10"><strong>Pricing (monthly and annual plans, free trials)</strong></h3><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcWR6ncDyN_aRhVIACJJ4K_EF9So_ytmM5avGhQe6NTjBwwM1my70xRv-Nd396KBML5nkr-0wSstVZWh3YeK5LuukqurdopI-BaNJ9edtQWlDxGauiTsH09IMLkAqYcvtFgksKe9w?key=CRrjNAtXNfqzVHZHUrKUPhM7" class="kg-image" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" loading="lazy" width="602" height="433"></figure><p>Runway ML offers flexible pricing plans to meet the needs of different users, from individual creators to large teams. The Basic plan is free and comes with 125 one-time AI credits, giving users access to essential tools with some limitations.</p><p>For more regular use, the Standard plan costs US$12 per user per month (billed annually) and includes 625 monthly credits. The Pro plan, priced at US$28 per user per month (billed annually), offers 2,250 monthly credits along with faster processing and access to advanced features.</p><p>For users requiring unlimited AI generations and full tool access, the Unlimited plan is available for US$76 per user per month (billed annually). Larger organizations can opt for the Enterprise plan, which offers custom pricing and personalized solutions, including advanced collaboration tools and dedicated support.</p><h3 id="user-rating-and-reviews-11"><strong>User rating and reviews</strong></h3><p><a href="https://www.g2.com/products/runway-2022-01-04/reviews"><u>Rating: 4.6/5.0 (13 reviews)</u></a></p><h3 id="runway-ml-review"><strong>Runway ML review</strong></h3><p>"RunwayML is one of the best AI tools out there, it is straightforward. I particularly like its image/text-to-video tool which works like a magic wand, It's very easy to implement in my video editing workflow. I use it frequently to create cinematic video shots that later I can incorporate into my timeline to make full-length highly engaging videos that my viewers love." - Sonu Kumar J.</p><p>"Runway is very user friendly and set up is also very easy. I use it intregrateing with Canva.I use it several times in a month for my clients even for my personal works. Because it is easy to use ans less time consuming" - Tumpa S.</p><p>"Runway is a brilliant use of AI" - callum d.</p><h2 id="13-remini-for-video"><a href="https://remini.ai/"><strong><u>13. Remini</u></strong></a><strong> (for video)</strong></h2><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc5LQd2GskEmjjJNisCmyx3rFs2xyk170iXW2aSN8NHmXMYPUMI6bbBSXRQe-qhvDSU3HX-GBJZT9a1TN8Aqzv0mGAINrFQ-BPI3UCNM9cOVRFVpfNvF0Q6eNA0IyXNJnwVvU05rg?key=CRrjNAtXNfqzVHZHUrKUPhM7" class="kg-image" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" loading="lazy" width="602" height="369"></figure><h3 id="overview-12"><strong>Overview</strong></h3><p>Remini is an AI-powered photo enhancement tool designed to restore and improve low-resolution, blurry, or damaged images. Originally popular among casual users for enhancing old personal photos, Remini has also found its place in marketing workflows, particularly for e-commerce brands, content creators, and marketers who want to enhance product images, user-generated content, or visual assets from events and campaigns.</p><p>Its ability to quickly upscale and enhance photos using deep learning algorithms makes it valuable for teams needing high-quality visuals in a short amount of time. Remini is available as both a mobile app (iOS and Android) and a web-based platform, making it accessible across devices.</p><h3 id="key-features-and-capabilities-12"><strong>Key features and capabilities</strong></h3><p>Remini leverages advanced AI and deep learning models to reconstruct image details, enhance facial clarity, and improve overall image sharpness. It works especially well with portraits, product photos, and old or low-resolution images, delivering professional-quality results with minimal manual input. Marketers can batch-process multiple images, making it a time-saving solution for social media posts, e-commerce product catalogs, or client photo libraries.</p><h3 id="remini%E2%80%99s-capabilities"><strong>Remini’s capabilities</strong></h3><ol><li>AI-Powered Enhancement: Remini employs state-of-the-art AI technology to improve image resolution, clarity, and overall quality, effectively restoring old or degraded photos.</li><li>Unblur and Sharpening: The app can sharpen blurry images, bringing out details that were previously indistinct. </li><li>Old Photo Restoration: Remini excels at repairing vintage or damaged photos by removing scratches, correcting faded colors, and enhancing overall clarity. </li><li>Video Enhancement: Beyond photos, Remini offers video enhancement capabilities, improving video quality by reducing noise and sharpening visuals. </li></ol><h3 id="pros-12"><strong>Pros</strong></h3><ul><li>User-friendly interface</li><li>Effective restoration</li><li>Cross-platform availability</li></ul><h3 id="cons-12"><strong>Cons</strong></h3><ul><li>Subscription-based model</li><li>Inconsistent results</li><li>Internet dependency</li></ul><h3 id="pricing-monthly-and-annual-plans-free-trials-11"><strong>Pricing (monthly and annual plans, free trials)</strong></h3><p>Remini offers a free version with basic photo and video enhancement capabilities, albeit with daily usage caps and watermarked exports. For more advanced features, the Personal Plan is available at US$6.99 per week, providing up to 20 photo enhancements weekly, support for JPG format, and 60-second video processing with a cumulative weekly limit of 240 seconds.</p><p>The Business Plan, priced at US$9.99 per week, offers unlimited photo enhancements, supports JPG, PNG, and TIFF formats, includes commercial use rights, and allows 120-second video processing with a weekly cumulative limit of 480 seconds. Additionally, subscription discounts are available, offering 35% off for monthly billing and 50% off for yearly billing. </p><h3 id="user-rating-and-reviews-12"><strong>User rating and reviews</strong></h3><p><a href="https://www.g2.com/products/remini-2023-08-30/reviews"><u>Rating: 4.5/5.0 (12 reviews)</u></a></p><h3 id="remini-review"><strong>Remini review</strong></h3><p>"Are you having blurred-out old photos that have nearly untraceable faces? Remini will do the work for you. This app has a brilliant AI enhancement feature that can literally reconstruct an old and hazy image with just one click. Furthermore, it can also easily deblur any blurred out photos. Additionally, it can beautify faces and correct lighting options. It gas also has background enhancement options. It also has noise-reduction capabilities and a face beautification option." - Aveek B.</p><p>"In simple words Remini helps to enhance the old and low-resolution photo's clarity.aslo it provides multiple photo editiong option such as background enhancer and various color editing option as well.The best thing is it is very user friendly. you no need to have photoshop skills to edit and get a high pixel image of your old photo in less time for no cost.I always use remini to enhance all of my favourite photos" - Jayasri M.</p><p>"I love remini" - Eduardo M.</p><p>With the right AI marketing tools, creating professional and engaging photo and video content is more accessible than ever. By leveraging these advanced platforms, marketers can enhance their content creation process, ensuring high-quality visuals that captivate their audience and drive campaign success.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/ZxWxhMCW8lR11BHPUxPNrQNNShtZizRnC-zJn6y8smTFUVIC062jdj9pwI9l4fgZrft66PrzE63dRkMIl_vhbk5TJ9hXUR0x8nmWF-fZa94bEolMygCsG_YqoUyqOqyDUfNppp-9Tzoqa89hzKp1bNQ" class="kg-image" alt="Top 13 AI marketing tools for photo and video editing: a comprehensive review" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[Publishers pivot to Reddit and Facebook as Google traffic wanes]]></title><description><![CDATA[With search traffic falling, Reddit and Facebook become unlikely heroes]]></description><link>https://www.contentgrip.com/reddit-facebook-publisher-strategy/</link><guid isPermaLink="false">6864b8eaee4d5b000181e49e</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 09 Jul 2025 02:00:09 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Publishers-pivot-to-Reddit-and-Facebook-as-Google-traffic-wanes.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Publishers-pivot-to-Reddit-and-Facebook-as-Google-traffic-wanes.webp" alt="Publishers pivot to Reddit and Facebook as Google traffic wanes"><p>As Google’s AI-driven search continues to shake up referral traffic patterns, some publishers are seeing unexpected growth from alternative platforms—especially Reddit and Facebook.</p><p>This article explores how publishers like the Daily Beast and Vox Media are rethinking their traffic strategies, why Reddit is gaining value in the distribution mix, and what it means for content marketers and comms pros managing brand reach.</p><h2 id="short-on-time">Short on time?</h2><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/reddit-facebook-publisher-strategy/#whats-happening-with-publisher-traffic" rel="noreferrer">What’s happening with publisher traffic</a></li><li><a href="https://www.contentgrip.com/reddit-facebook-publisher-strategy/#how-reddit-and-facebook-are-stepping-in" rel="noreferrer">How Reddit and Facebook are stepping in</a></li><li><a href="https://www.contentgrip.com/reddit-facebook-publisher-strategy/#why-vox-says-platforms-still-undervalue-content" rel="noreferrer">Why Vox says platforms still undervalue content</a></li><li><a href="https://www.contentgrip.com/reddit-facebook-publisher-strategy/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-539.png" alt="Publishers pivot to Reddit and Facebook as Google traffic wanes"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-21.webp" alt="Publishers pivot to Reddit and Facebook as Google traffic wanes" onerror="this.style.display = 'none'"></div></a></figure><h2 id="whats-happening-with-publisher-traffic">What's happening with publisher traffic</h2><p>At the Cannes Lions festival, a major concern echoed across media and advertising circles: Google’s shifting algorithm and rollout of AI-generated answers is cutting deeply into publishers’ organic referral traffic.</p><p>Wall Street Journal editor Emma Tucker summed it up plainly: “It’s affecting everybody, including subscription sites like our own.” With fewer links on the search engine results page and users getting answers directly from AI, sites that previously relied on Google for visibility are scrambling.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/google-search-market-share-decline/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Google vs AI search: is Google’s dominance fading?</div><div class="kg-bookmark-description">As Google’s search market share dips, here’s what marketers need to know about the shifting landscape</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-538.png" alt="Publishers pivot to Reddit and Facebook as Google traffic wanes"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Google-s-search-dominance-is-cracking-8.webp" alt="Publishers pivot to Reddit and Facebook as Google traffic wanes" onerror="this.style.display = 'none'"></div></a></figure><h2 id="how-reddit-and-facebook-are-stepping-in">How Reddit and Facebook are stepping in</h2><p>For the Daily Beast, that scramble has turned into opportunity. Chief Content and Creative Officer Joanna Coles told Tucker that Reddit is now a surprisingly strong traffic source.</p><p>“We get a ton of traffic from Reddit—we are in a lot of conversations there,” Coles said. She added that Facebook, once viewed as a declining player in news, has also reversed course and is sending “a flood of traffic,” contrary to the team’s initial expectations.</p><p>The data shift is meaningful enough that the Daily Beast is actively revising its social distribution strategies. Coles, who took a minority stake in the Beast in April 2024 alongside Publisher Ben Sherwood, emphasized that while Google declines have hurt, “we have picked up elsewhere.”</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/reddit-advertisers-and-agencies-feature/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Reddit lets agencies share ad profiles</div><div class="kg-bookmark-description">New Reddit feature lets advertisers and agencies share profiles and assets to simplify collaboration.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-537.png" alt="Publishers pivot to Reddit and Facebook as Google traffic wanes"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/redding-featured-image-2.webp" alt="Publishers pivot to Reddit and Facebook as Google traffic wanes" onerror="this.style.display = 'none'"></div></a></figure><h2 id="why-vox-says-platforms-still-undervalue-content">Why Vox says platforms still undervalue content</h2><p>Vox Media is also reevaluating platform partnerships. CEO Jim Bankoff acknowledged a positive working relationship with OpenAI but questioned the financial upside: “Do they value our content properly? I don’t think so.”</p><p>He went on to compare OpenAI’s approach favorably to Google and Facebook, saying those older platforms place even lower value on original journalism.</p><p>Bankoff's key frustration wasn’t just monetization—it was about control. He noted that some platforms offer links in exchange for content but “push those links pretty far down the page and not ask for your permission.”</p><h2 id="what-marketers-should-know">What marketers should know</h2><p>If you’re a brand or publisher watching your search traffic decline, here’s what to consider:</p><ol><li><strong>Reddit is back on the radar</strong></li></ol><p>Once an afterthought in distribution strategy, Reddit is proving valuable for niche community engagement. For publishers and B2B marketers alike, this suggests a renewed opportunity to tap into topic-specific subreddits—provided the content adds value and doesn’t feel spammy.</p><ol start="2"><li><strong>Don’t sleep on Facebook (again)</strong></li></ol><p>Despite years of media distrust, Facebook’s recommitment to news content could offer a window for targeted reach—especially through its algorithmic feed and group content. For PR and comms teams, it's a channel worth re-examining.</p><ol start="3"><li><strong>Platform diversification is urgent</strong></li></ol><p>Depending on Google alone is increasingly risky. Marketers should experiment with traffic mix models—spanning SEO, social, direct, and newsletters—to reduce vulnerability.</p><ol start="4"><li><strong>Content licensing is a growing concern</strong></li></ol><p>If you're partnering with platforms or aggregators, revisit your content agreements. With generative AI reshaping value chains, ownership and visibility of your IP need sharper attention.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-225.png" alt="Publishers pivot to Reddit and Facebook as Google traffic wanes"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-182.png" alt="Publishers pivot to Reddit and Facebook as Google traffic wanes" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Inside POP MART’s playbook for dominating Southeast Asia’s collectibles scene]]></title><description><![CDATA[The blind box giant, POP MART, is betting big on AI-powered drops, creator commerce, and community-driven campaigns across Lazada]]></description><link>https://www.contentgrip.com/pop-marts-lazada-playbook-sea/</link><guid isPermaLink="false">686c9cf43c4dbc0001259b4e</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Tue, 08 Jul 2025 12:00:04 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Inside-POP-MART---s-playbook-for-dominating-Southeast-Asia---s-collectibles-scene.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Inside-POP-MART---s-playbook-for-dominating-Southeast-Asia---s-collectibles-scene.webp" alt="Inside POP MART’s playbook for dominating Southeast Asia’s collectibles scene"><p>The blind box boom isn’t slowing down—and POP MART knows it.</p><p>The global toy and designer collectibles brand is doubling down on Southeast Asia via an extended partnership with Lazada, betting on an ecosystem that blends instant gratification, fandom, and algorithm-driven product discovery.</p><p>This article explores how <a href="https://www.lazada.com.my/shop/pop-mart-official-store?path=index.htm&lang=en&pageTypeId=1"><u>POP MART’s move into Lazada’s LazMall</u></a> network represents more than a retail channel shift. It’s a blueprint for how brands can meet the digital-native, community-first expectations of <a href="https://www.contentgrip.com/gen-z-trends-2025/"><u>Gen Z</u></a> and millennial collectors—while turning creators into commerce engines.</p><h2 id="short-on-time">Short on time?</h2><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/pop-marts-lazada-playbook-sea/#whats-new-with-pop-mart-and-lazada" rel="noreferrer">What’s new with POP MART and Lazada</a></li><li><a href="https://www.contentgrip.com/pop-marts-lazada-playbook-sea/#why-this-matters-in-seas-growing-collectibles-market" rel="noreferrer">Why this matters in SEA’s growing collectibles market</a></li><li><a href="https://www.contentgrip.com/pop-marts-lazada-playbook-sea/#what-marketers-should-know" rel="noreferrer">What marketers should know from POP MART’s retail strategy</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-576.png" alt="Inside POP MART’s playbook for dominating Southeast Asia’s collectibles scene"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-44.webp" alt="Inside POP MART’s playbook for dominating Southeast Asia’s collectibles scene" onerror="this.style.display = 'none'"></div></a></figure><h2 id="whats-new-with-pop-mart-and-lazada">What's new with POP MART and Lazada</h2><p>POP MART joined Lazada’s LazMall in 2023 and has since scaled over 5x, becoming one of the platform’s fastest-growing toy brands. The company is leaning into exclusive drops, releasing limited figures like MOLLY and Zsiga, alongside new plush SKULLPANDAs this June—available only through LazMall.</p><p>Beyond SKUs, POP MART is customizing its approach by market. AI tools drive character curation per country, with SKULLPANDA trending in Thailand and DIMOO in Malaysia.</p><p>Logistics-wise, 85% of orders in major SEA cities now arrive within 48 hours, all in collector-ready, shock-proof packaging.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/plushie-drops-brand-loyalty-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Plushie marketing: what brands like Milo and Pizza Hut get right</div><div class="kg-bookmark-description">More than merch: brands like Pizza Hut and Milo are turning plushies into long-term customer engagement assets.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-575.png" alt="Inside POP MART’s playbook for dominating Southeast Asia’s collectibles scene"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/how-plushies-are-helping-brands-stay-relevant-1-2.webp" alt="Inside POP MART’s playbook for dominating Southeast Asia’s collectibles scene" onerror="this.style.display = 'none'"></div></a></figure><h2 id="why-this-matters-in-seas-growing-collectibles-market">Why this matters in SEA's growing collectibles market</h2><p>The blind box market is projected to hit <a href="https://www.verifiedmarketresearch.com/product/blind-boxes-market/" rel="noreferrer">US$31 billion globally by 2031</a>. But in Southeast Asia, it’s not just about rarity—it’s about culture, community, and click-to-cart conversion.</p><p>POP MART’s real differentiator lies in its ability to localize without losing its global brand narrative. This is done through hyper-personalized storefronts, fast logistics, and a rising creator community. On Lazada, <a href="https://www.cbinsights.com/company/lazada" rel="noreferrer">34% of sales now come from affiliate creators</a>—livestreamers and toy reviewers who embed the brand in everyday fandom moments.</p><p>The brand isn’t staying purely digital either. On July 27, POP MART will co-host a 5KM fandom run with Lazada in Singapore, blending fitness, music, and meetups with collectible culture.</p>

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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DJoGHNJxHy2/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by POP MART Online Stores (@popmart_online_stores)</a></p></div></blockquote>
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<h2 id="what-marketers-should-know">What marketers should know</h2><p>Here’s what POP MART’s Lazada playbook can teach performance and brand marketers in SEA:</p><ol><li><strong>Retail + creator economy = new commerce hybrid</strong></li></ol><p>Instead of relying solely on search-driven discovery, POP MART turns unboxings into storytelling events. With over a third of transactions tied to creators, marketers should consider affiliate and UGC integration not as side tactics, but as revenue channels.</p><ol start="2"><li><strong>Leverage marketplaces for insight, not just distribution</strong></li></ol><p>POP MART uses Lazada data and AI to determine what to drop and where. This goes beyond inventory management—it’s behavioral intelligence. Brands with access to similar platform data should look at personalization strategies that feed product decisions.</p><ol start="3"><li><strong>Merge online hype with offline touchpoints</strong></li></ol><p>The upcoming fandom run shows how digital-first brands can build emotional loyalty through offline experiences. These IRL activations can deepen brand equity without requiring a full retail footprint.</p><ol start="4"><li><strong>Packaging and delivery are now part of brand storytelling</strong></li></ol><p>Shock-proof, trackable, and branded delivery is no longer a nice-to-have. For collector-focused brands, the unboxing experience is a campaign moment in itself.</p><p>POP MART isn’t just chasing sales on Lazada—it’s redefining what retail looks like when fandom meets data.</p><p>For marketers, the takeaway is clear: in SEA’s fast-growing, experience-driven economy, <strong>scaling requires more than product-market fit</strong>. It demands platform fluency, creator partnerships, and community-led storytelling.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-241.png" alt="Inside POP MART’s playbook for dominating Southeast Asia’s collectibles scene"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-197.png" alt="Inside POP MART’s playbook for dominating Southeast Asia’s collectibles scene" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[What is a PR agency and when do you need one?]]></title><description><![CDATA[What is a PR agency? Uncover its role in media relations, crisis handling, and cost breakdowns.]]></description><link>https://www.contentgrip.com/how-to-know-if-you-need-a-pr-agency/</link><guid isPermaLink="false">6749ba00533f1d00010f650b</guid><category><![CDATA[Public Relations]]></category><dc:creator><![CDATA[Atikah Amalia]]></dc:creator><pubDate>Tue, 08 Jul 2025 06:01:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/What-is-a-PR-agency-and-when-do-you-need-one.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/What-is-a-PR-agency-and-when-do-you-need-one.webp" alt="What is a PR agency and when do you need one?"><p>Every brand faces moments when it needs more than just good marketing—sometimes, it needs a PR expert to step in and handle the message.</p><p>While services like press release distribution and newswires are effective for sending messages to the media, they don't offer the strategic approach that a PR agency can provide. A PR agency doesn’t just push out news—they manage how a company communicates with the world at large.</p><p>But how do you know if a PR agency is what your business really needs? </p><p>For some, the need for professional PR services is clear—whether you’re handling sensitive media relations, building a brand, or dealing with a crisis. But for others, simpler tools like press release services or in-house teams may be enough. </p><p>In this article, we’ll take a closer look at what PR agencies do, how they work with businesses, and when it makes sense to engage their services.</p><hr><h2 id="%F0%9F%92%A1-pressed-for-time-here%E2%80%99s-what-matters">💡 Pressed for time? Here’s what matters:</h2><ul><li>PR agencies do more than distribute press releases—they shape how your brand communicates, manage media relations, and handle crises.</li><li>Their services cover content creation, event support, and long-term reputation management.</li><li>Pricing varies: hourly fees range from US$100 to US$500, monthly retainers from US$3,000 to US$10,000, and projects can cost from US$5,000 upward.</li><li>A PR agency is best when your business needs consistent media presence, crisis handling, or brand building.</li><li>Industries like tech, healthcare, consumer goods, nonprofits, and finance use PR differently to meet specific communication needs.</li></ul><h3 id="table-of-content-for-quick-access">Table of content for quick access:</h3><ul><li><a href="https://www.contentgrip.com/how-to-know-if-you-need-a-pr-agency/#what-is-a-pr-agency" rel="noreferrer">What is a PR agency?</a></li><li><a href="https://www.contentgrip.com/how-to-know-if-you-need-a-pr-agency/#recommended-pr-firms" rel="noreferrer">Recommended PR firms</a><ul><li><a href="https://www.contentgrip.com/how-to-know-if-you-need-a-pr-agency/#content-collision-c2" rel="noreferrer">Content Collision (C2)</a></li><li><a href="https://www.contentgrip.com/how-to-know-if-you-need-a-pr-agency/#edelman" rel="noreferrer">Edelman</a></li><li><a href="https://www.contentgrip.com/how-to-know-if-you-need-a-pr-agency/#weber-shandwick" rel="noreferrer">Weber Shandwick</a></li><li><a href="https://www.contentgrip.com/how-to-know-if-you-need-a-pr-agency/#fleishmanhillard" rel="noreferrer">FleishmanHillard</a></li><li><a href="https://www.contentgrip.com/how-to-know-if-you-need-a-pr-agency/#ketchum" rel="noreferrer">Ketchum</a></li></ul></li><li><a href="https://www.contentgrip.com/how-to-know-if-you-need-a-pr-agency/#how-much-should-you-pay-a-pr-agency" rel="noreferrer">How much should you pay a PR agency?</a></li><li><a href="https://www.contentgrip.com/how-to-know-if-you-need-a-pr-agency/#when-do-you-need-a-pr-agency" rel="noreferrer">When do you need a PR agency?</a></li><li><a href="https://www.contentgrip.com/how-to-know-if-you-need-a-pr-agency/#how-different-industries-use-pr-agencies" rel="noreferrer">How different industries use PR agencies</a></li></ul><hr><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/content-marketing-agencies-asia-pacific/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">2025’s go-to content marketing agencies Asia</div><div class="kg-bookmark-description">Your go-to-market strategy needs the right content partner. See top content marketing agencies in Singapore, Indonesia, Thailand, and beyond.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-577.png" alt="What is a PR agency and when do you need one?"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Falencia Naoenz</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/check-mark-featured-3.jpg" alt="What is a PR agency and when do you need one?" onerror="this.style.display = 'none'"></div></a></figure><h2 id="what-is-a-pr-agency"><strong>What is a PR agency?</strong></h2><p>A PR agency specializes in managing how a company communicates with the public. They craft narratives, manage media relationships, handle press inquiries, and ensure that a brand’s messaging is consistent across all channels. </p><p>Unlike press release distribution services that focus purely on sending out news to media outlets, a PR agency takes a broader, more strategic approach. Their role often extends beyond mere media coverage to include crisis management, brand positioning, and long-term reputation building.</p><p>PR agencies work across many industries and typically offer a range of services including media relations, content creation, event management, and sometimes even crisis communication. The goal is to build and maintain a positive public image and make sure that a company’s messaging aligns with its business objectives.</p><h2 id="recommended-pr-firms"><strong>Recommended PR firms</strong></h2><p>There are numerous PR agencies available, each with its own strengths depending on industry and the scope of the services needed. Here are some recommended PR agencies based on reputation and the range of services they offer:</p><h3 id="content-collision-c2"><a href="https://contentcollision.co/"><strong><u>Content Collision (C2)</u></strong></a></h3><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/02/C2.webp" class="kg-image" alt="What is a PR agency and when do you need one?" loading="lazy" width="2000" height="1125" srcset="https://www.contentgrip.com/content/images/size/w600/2025/02/C2.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2025/02/C2.webp 1000w, https://www.contentgrip.com/content/images/size/w1600/2025/02/C2.webp 1600w, https://www.contentgrip.com/content/images/2025/02/C2.webp 2240w" sizes="(min-width: 720px) 720px"></figure><p>Content Collision (C2) is recommended for companies seeking a strategic, highly personalized approach to public relations. The agency focuses on brand positioning, media relations, and content-driven PR campaigns. </p><p>Known for its versatility, C2 works across various sectors, offering customized strategies that cater to both startups and established brands. Their emphasis on creating compelling content and fostering media relationships helps brands effectively navigate the ever-evolving media landscape.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let’s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="What is a PR agency and when do you need one?"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="What is a PR agency and when do you need one?" onerror="this.style.display = 'none'"></div></a></figure><h3 id="edelman"><a href="https://www.edelman.com/"><u>Edelman</u></a></h3><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/02/Edelman.webp" class="kg-image" alt="What is a PR agency and when do you need one?" loading="lazy" width="2000" height="1125" srcset="https://www.contentgrip.com/content/images/size/w600/2025/02/Edelman.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2025/02/Edelman.webp 1000w, https://www.contentgrip.com/content/images/size/w1600/2025/02/Edelman.webp 1600w, https://www.contentgrip.com/content/images/2025/02/Edelman.webp 2240w" sizes="(min-width: 720px) 720px"></figure><p>Edelman is a global communications firm that offers a broad range of services designed to help organizations build, promote, and protect their reputations. </p><p>With a presence in over 60 countries, the firm specializes in corporate reputation, crisis management, media relations, and digital transformation. Edelman also focuses on areas such as ESG (Environmental, Social, and Governance), executive positioning, and data security. </p><p>The agency is known for its strategic approach to public relations, combining traditional and digital communications to manage brand perception and trust</p><h3 id="weber-shandwick"><a href="https://webershandwick.com/"><u>Weber Shandwick </u></a></h3><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/02/weber-shandwick-logo.webp" class="kg-image" alt="What is a PR agency and when do you need one?" loading="lazy" width="2000" height="1125" srcset="https://www.contentgrip.com/content/images/size/w600/2025/02/weber-shandwick-logo.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2025/02/weber-shandwick-logo.webp 1000w, https://www.contentgrip.com/content/images/size/w1600/2025/02/weber-shandwick-logo.webp 1600w, https://www.contentgrip.com/content/images/2025/02/weber-shandwick-logo.webp 2240w" sizes="(min-width: 720px) 720px"></figure><p>Weber Shandwick is a communications agency with a reputation for navigating complex public relations needs, especially across industries like healthcare, technology, and consumer products. </p><p>The agency focuses on earned media, helping clients build meaningful connections through a mix of strategy, media relations, and influencer engagement. Known for delivering results through a combination of traditional and digital media channels, Weber Shandwick excels in content-driven campaigns that leverage social platforms, performance media, and more. </p><p>Their expertise lies in creating content that speaks authentically to the right audiences while amplifying brand visibility across multiple touchpoints</p><h3 id="fleishmanhillard"><a href="https://fleishmanhillard.com/"><u>FleishmanHillard</u></a></h3><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/02/fh-logo.webp" class="kg-image" alt="What is a PR agency and when do you need one?" loading="lazy" width="2000" height="1125" srcset="https://www.contentgrip.com/content/images/size/w600/2025/02/fh-logo.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2025/02/fh-logo.webp 1000w, https://www.contentgrip.com/content/images/size/w1600/2025/02/fh-logo.webp 1600w, https://www.contentgrip.com/content/images/2025/02/fh-logo.webp 2240w" sizes="(min-width: 720px) 720px"></figure><p>FleishmanHillard is a global public relations and marketing agency known for its expertise in reputation management and crisis communications. It integrates various services like media relations, digital strategy, and creative content development to build and protect brands across industries. </p><p>They work with companies in fields such as healthcare, financial services, technology, and government. FleishmanHillard's Crisis Management services are particularly robust, offering proactive planning, risk assessments, and response strategies to mitigate potential threats to brand reputation. </p><p>Their reputation management services help businesses align their messaging across all communication channels, ensuring an authentic narrative and building trust among key stakeholders</p><h3 id="ketchum"><a href="https://www.ketchum.com/"><u>Ketchum</u></a></h3><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/02/ketchum-logo.webp" class="kg-image" alt="What is a PR agency and when do you need one?" loading="lazy" width="2000" height="1125" srcset="https://www.contentgrip.com/content/images/size/w600/2025/02/ketchum-logo.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2025/02/ketchum-logo.webp 1000w, https://www.contentgrip.com/content/images/size/w1600/2025/02/ketchum-logo.webp 1600w, https://www.contentgrip.com/content/images/2025/02/ketchum-logo.webp 2240w" sizes="(min-width: 720px) 720px"></figure><p>Ketchum is a leading public relations agency that specializes in helping brands build connections through storytelling and communications strategies. Known for its approach to innovative media engagement, Ketchum delivers results by tapping into deep insights and shaping the narrative around its clients' brands. </p><p>They work across a wide array of industries, including healthcare, consumer products, and technology, crafting campaigns that address business goals while maintaining brand integrity. Their data-driven approach ensures that strategies are aligned with both consumer expectations and evolving market trends</p><p>Each of these agencies has earned its reputation by providing comprehensive services and delivering results for businesses of all sizes. When choosing a PR agency, consider your company’s size, industry, and the specific needs you have—whether it’s media relations, crisis communication, or long-term reputation building.</p><h2 id="how-much-should-you-pay-a-pr-agency"><strong>How much should you pay a PR agency?</strong></h2><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/02/money-featured.webp" class="kg-image" alt="What is a PR agency and when do you need one?" loading="lazy" width="2000" height="1125" srcset="https://www.contentgrip.com/content/images/size/w600/2025/02/money-featured.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2025/02/money-featured.webp 1000w, https://www.contentgrip.com/content/images/size/w1600/2025/02/money-featured.webp 1600w, https://www.contentgrip.com/content/images/2025/02/money-featured.webp 2240w" sizes="(min-width: 720px) 720px"></figure><p>PR agencies offer a range of pricing options depending on the services you require. Generally, you can expect the following:</p><ul><li><strong>Hourly rates</strong>: Between US$100 and US$500 per hour, depending on the agency’s size and expertise.</li><li><strong>Monthly retainers</strong>: Typically range from US$3,000 to US$10,000 per month, depending on the scope of services.</li><li><strong>Project-based fees</strong>: For specific campaigns, PR agencies may charge between US$5,000 and US$50,000+, depending on the complexity and duration of the project.</li></ul><p>Keep in mind that the cost varies depending on factors like the agency’s reputation, the industry you’re in, and the scale of the PR campaign you’re planning. A larger firm with more extensive services will generally cost more, but the investment may be worth it for businesses that need a full-scale PR strategy.</p><h2 id="when-do-you-need-a-pr-agency"><strong>When do you need a PR agency?</strong></h2><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/02/money-image.webp" class="kg-image" alt="What is a PR agency and when do you need one?" loading="lazy" width="2000" height="1125" srcset="https://www.contentgrip.com/content/images/size/w600/2025/02/money-image.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2025/02/money-image.webp 1000w, https://www.contentgrip.com/content/images/size/w1600/2025/02/money-image.webp 1600w, https://www.contentgrip.com/content/images/2025/02/money-image.webp 2240w" sizes="(min-width: 720px) 720px"></figure><p>PR agencies are a good fit for businesses facing complex communications needs. These are some of the scenarios where hiring a PR agency may be beneficial:</p><ul><li><strong>Crisis management</strong>: If your company is dealing with a public relations crisis—whether it’s a product recall, legal trouble, or negative media coverage—a PR agency can help manage the messaging and mitigate any damage to your brand’s reputation.</li><li><strong>Brand building</strong>: Startups and growing companies that want to establish a strong brand presence often rely on PR agencies to craft a compelling narrative, secure media placements, and create buzz around their products or services.</li><li><strong>Media relations</strong>: If your company is looking to get regular coverage in the media, a PR agency can manage relationships with journalists, pitch stories, and help secure high-profile placements.</li><li><strong>Long-term reputation management</strong>: Maintaining a positive public image over time requires consistent effort. PR agencies can help ensure that your messaging stays on track and your brand remains well-regarded in the public eye.</li></ul><p>In general, if your business is at a stage where media visibility, brand image, or crisis management are critical, a PR agency can provide strategic support. On the other hand, if your needs are more straightforward—such as simply distributing press releases or handling minor press inquiries—you might find <a href="https://www.contentgrip.com/best-press-release-distribution-services/" rel="noreferrer">press release distribution services</a> or in-house teams to be sufficient.</p><h2 id="how-different-industries-use-pr-agencies"><strong>How different industries use PR agencies</strong></h2><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/02/money-image-featured.webp" class="kg-image" alt="What is a PR agency and when do you need one?" loading="lazy" width="1884" height="1060" srcset="https://www.contentgrip.com/content/images/size/w600/2025/02/money-image-featured.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2025/02/money-image-featured.webp 1000w, https://www.contentgrip.com/content/images/size/w1600/2025/02/money-image-featured.webp 1600w, https://www.contentgrip.com/content/images/2025/02/money-image-featured.webp 1884w" sizes="(min-width: 720px) 720px"></figure><p>PR agencies serve businesses across various industries. Here are some examples of how different sectors typically use PR services:</p><ul><li><strong>Tech startups</strong>: PR agencies help tech companies gain visibility and credibility in a crowded market. Whether it's promoting a new product launch or positioning the company as an industry leader, PR can make a significant impact on a startup's growth trajectory.</li><li><strong>Consumer brands</strong>: Companies that sell directly to consumers often use PR agencies to build brand awareness, manage influencer relationships, and execute campaigns that engage their audience through media and events.</li><li><strong>Healthcare and biotech</strong>: These industries rely heavily on PR to manage sensitive information, build trust with the public, and handle regulatory communications. PR agencies play a key role in educating the public about new treatments, breakthroughs, and health-related issues.</li><li><strong>Nonprofits</strong>: Nonprofit organizations use PR to raise awareness for their causes, build relationships with donors, and create compelling campaigns that can influence public opinion and drive donations.</li><li><strong>Finance</strong>: Financial institutions often turn to PR agencies to manage complex communications, whether it’s in the face of an economic downturn or to maintain a positive brand image during times of uncertainty.</li></ul><p>Whether you’re looking to manage a crisis, build a brand, or maintain a positive media presence, a PR agency can help you achieve those goals. However, it's important to assess your company’s needs before making the decision to hire an agency, as there are other options like press release services that may be a better fit for more targeted communications.</p><p>By understanding the role of PR agencies and their capabilities, you can make an informed decision on whether it’s time for your business to bring in outside PR expertise.</p><p>If you find that a full-service PR agency isn’t what your business needs right now, PR distribution services could be a suitable alternative. These platforms allow you to efficiently distribute press releases to targeted media outlets. If you’re looking for options, check out our list of<a href="https://www.contentgrip.com/best-press-release-distribution-services/"> <u>recommended press release distribution services</u></a>.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/best-press-release-distribution-services/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">30 newswires & press release distribution services to try</div><div class="kg-bookmark-description">Save time finding the right newswire and press release distribution services. Our guide details 30 options with various offerings and costs for PR teams.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-40.png" alt="What is a PR agency and when do you need one?"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Ramya Priya</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/best-press-release-distribution-services-for-asia-and-US-8.webp" alt="What is a PR agency and when do you need one?" onerror="this.style.display = 'none'"></div></a></figure><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide. </strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/ZxWxhMCW8lR11BHPUxPNrQNNShtZizRnC-zJn6y8smTFUVIC062jdj9pwI9l4fgZrft66PrzE63dRkMIl_vhbk5TJ9hXUR0x8nmWF-fZa94bEolMygCsG_YqoUyqOqyDUfNppp-9Tzoqa89hzKp1bNQ" class="kg-image" alt="What is a PR agency and when do you need one?" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[Music videos are becoming luxury’s next big ad space]]></title><description><![CDATA[Music videos are evolving into high-impact marketing tools—especially for luxury brands looking to reach Gen Z]]></description><link>https://www.contentgrip.com/luxury-brands-music-video-strategy/</link><guid isPermaLink="false">685bd81b3c44910001286848</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Tue, 08 Jul 2025 02:00:41 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/06/Music-videos-are-becoming-luxury---s-next-big-ad-space.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/06/Music-videos-are-becoming-luxury---s-next-big-ad-space.webp" alt="Music videos are becoming luxury’s next big ad space"><p>From <a href="https://www.vogue.com/article/sabrina-carpenter-prada-interview"><u>Sabrina Carpenter twirling a Prada lipstick</u></a> in a glossy pop visual to luxury brands showing up in genre-blending music drops, a new form of cultural storytelling is taking shape.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdxxuw8JVfjtCf2Mlo_ywmLjEjN_-1mZufZ83ctUBS21hCbPXT3-yicUEqBYABVoEMEOiNeKnqp8zvxB1JMEnnPsOCKHWcjY-cP88-4C3ph8flCUZds0EeXQ431d6E-E32MwnS2?key=JZa611rR4TVbMvOlfTwp9Q" class="kg-image" alt="Music videos are becoming luxury’s next big ad space" loading="lazy" width="602" height="388"></figure><figure class="kg-card kg-embed-card"><iframe width="200" height="150" src="https://www.youtube.com/embed/aSugSGCC12I?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Sabrina Carpenter - Manchild (Official Video)"></iframe></figure><p>This article explores why music videos are becoming a strategic playground for luxury brands and how marketers can harness the format’s emotive power without diluting brand prestige.</p><h2 id="short-on-time">Short on time?</h2><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/luxury-brands-music-video-strategy/#why-music-videos-work-for-brand-storytelling" rel="noreferrer">Why music videos work for brand storytelling</a></li><li><a href="https://www.contentgrip.com/luxury-brands-music-video-strategy/#strategic-benefits-for-luxury-brands" rel="noreferrer">Strategic benefits for luxury brands</a></li><li><a href="https://www.contentgrip.com/luxury-brands-music-video-strategy/#common-risks-and-how-to-avoid-them" rel="noreferrer">Common risks and how to avoid them</a></li><li><a href="https://www.contentgrip.com/luxury-brands-music-video-strategy/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-527.png" alt="Music videos are becoming luxury’s next big ad space"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-17.webp" alt="Music videos are becoming luxury’s next big ad space" onerror="this.style.display = 'none'"></div></a></figure><h2 id="why-music-videos-work-for-brand-storytelling">Why music videos work for brand storytelling</h2><p>"Music videos are a powerful medium of cultural expression that not only reflect, but also influence societal trends," says Koo Sok Hoon, Marketing Communications Director at The Travel Corporation.</p><p>The medium combines sound and visuals into a multi-sensory experience—making brand messages more memorable than standard ads.</p><p>Unlike traditional formats that interrupt the content flow, music videos embed products within lifestyle stories. "It’s about making the message feel native, relatable, and aspirational," says Madina Kalyayeva, Managing Director at Tilt.</p><p>The format also aligns well with <a href="https://www.contentgrip.com/gen-z-trends-2025/"><u>Gen Z behaviors</u></a>, where multi-platform content consumption and a preference for <a href="https://www.contentgrip.com/marketing-gen-z-brand-authenticity-activism/"><u>authentic storytelling</u></a> reign supreme.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-526.png" alt="Music videos are becoming luxury’s next big ad space"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-37.webp" alt="Music videos are becoming luxury’s next big ad space" onerror="this.style.display = 'none'"></div></a></figure><h2 id="strategic-benefits-for-luxury-brands">Strategic benefits for luxury brands</h2><p>Kalyayeva highlights Prada's use of lipstick—a more accessible product—as a strategic move to lower the entry barrier for Gen Z fans.</p><p>The goal isn’t just instant sales, but long-term conversion into full-category customers.</p><p>Success hinges on artist-brand synergy. “It’s about empowering the artist’s creative vision while staying true to the brand identity,” explains Koo. When both sides collaborate authentically, the result is an emotionally resonant narrative that builds loyalty.</p><p>Collaborations done right are not only immersive but memorable. “The best brand-artist pairings amplify each other’s identities without feeling forced,” adds Lara Hussein, CEO of M&C Saatchi Group Malaysia.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gen-z-search-behavior-tiktok-chatgpt/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z search habits: TikTok, Reddit, ChatGPT over Google</div><div class="kg-bookmark-description">Resolve’s latest study shows TikTok, Reddit, and ChatGPT are becoming Gen Z’s go-to search tools</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-525.png" alt="Music videos are becoming luxury’s next big ad space"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gen-Z-search-habits-in-TikTok--Reddit--ChatGPT-over-Google-1.webp" alt="Music videos are becoming luxury’s next big ad space" onerror="this.style.display = 'none'"></div></a></figure><h2 id="common-risks-and-how-to-avoid-them">Common risks and how to avoid them</h2><p>Despite the appeal, marketers must tread carefully.</p><p>Risks can include:</p><ul><li><strong>Brand invisibility</strong>: “If the audience misses the brand’s presence, the campaign loses effectiveness,” says Koo.</li><li><strong>Reputation fallout</strong>: Artists' controversies can damage brand equity.</li><li><strong>Overexposure</strong>: Overused formats or mass-market artists may dilute exclusivity.</li><li><strong>Legal issues</strong>: Licensing or IP misalignment can derail a project.</li></ul><p>Marketers need to work closely with legal and creative teams and be selective with artists whose values match the brand.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gen-z-content-strategy/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z content marketing: attention span vs. value perception</div><div class="kg-bookmark-description">The truth about how value perception—not attention span—drives Gen Z’s digital engagement</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-524.png" alt="Music videos are becoming luxury’s next big ad space"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gen-Z-content-strategy.webp" alt="Music videos are becoming luxury’s next big ad space" onerror="this.style.display = 'none'"></div></a></figure><h2 id="what-marketers-should-know">What marketers should know</h2><p>If you’re eyeing this format, here are key takeaways:</p><ol><li><strong>Prioritize authenticity and co-creation</strong></li></ol><p>Work with artists who genuinely align with your brand and give them room to integrate your product naturally into their world.</p><ol start="2"><li><strong>Protect luxury equity</strong></li></ol><p>As Kalyayeva puts it, "Featured products should feel aspirational, not just like flashy props." Maintain visual excellence and a cinematic standard.</p><ol start="3"><li><strong>Build cultural relevance, not just visibility</strong></li></ol><p>Collaborations should be an extension of your brand’s story, not just a media buy. “Luxury is about emotion,” Hussein reminds. Invest in narrative depth and aesthetic cohesion.</p><ol start="4"><li><strong>Target the right audience through the right artist</strong></li></ol><p>Picking the right partner is as critical as the creative execution. This isn’t about reach alone—it’s about resonance.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-220.png" alt="Music videos are becoming luxury’s next big ad space"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-177.png" alt="Music videos are becoming luxury’s next big ad space" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[TikTok’s 2025 insights might hold the key to your next big strategy]]></title><description><![CDATA[Quick trends fade, but cultural shifts last. TikTok’s 2025 insights show how marketers can move past fads to build meaningful connections.]]></description><link>https://www.contentgrip.com/tiktok-whats-next-2025-trends-summary/</link><guid isPermaLink="false">67875ebd8605ef0001bd6adc</guid><category><![CDATA[Content Marketing]]></category><category><![CDATA[News]]></category><category><![CDATA[Reports]]></category><dc:creator><![CDATA[Atikah Amalia]]></dc:creator><pubDate>Mon, 07 Jul 2025 06:34:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/TikTok---s-2025-insights-might-hold-the-key-to-your-next-big-strategy.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/TikTok---s-2025-insights-might-hold-the-key-to-your-next-big-strategy.webp" alt="TikTok’s 2025 insights might hold the key to your next big strategy"><p>TikTok trends can feel like a nonstop race. </p><p>They’re crucial for staying relevant, but chasing every trend that comes and goes is exhausting and doesn’t always guarantee results. </p><p>For brands targeting Gen Z, Millennials, and younger generations, blending into these customer profiles often means dedicating time and effort to jumping on—or even creating—trends.</p><p>The good news? Trends aren’t as chaotic as they seem. </p><p>Each year, TikTok releases its <a href="https://ads.tiktok.com/business/en/trends-whats-next" rel="noreferrer">“What’s Next”</a> Trend Report, an analysis and prediction of cultural shifts shaped by user behavior on the platform. </p><p>Using its Speeds of Culture methodology, TikTok categorizes trends based on how they evolve—from quick viral moments to patterns with long-term influence. </p><p>The 2025 report is based on data gathered from 2022 to 2024, including surveys, simulated TikTok environments, and advanced analytics.</p><p>In this article, we’ll explore the key predictions from the report, highlighting how certain trends have evolved into major momentum shifts that may shape user behavior in 2025.</p><hr><h3 id="%F0%9F%92%A1-pressed-for-time-here%E2%80%99s-what-matters"><strong>💡 Pressed for time? Here’s what matters:</strong></h3><ul><li><strong>Trends move fast, but not all of them last.</strong> TikTok’s 2025 report focuses on cultural shifts that go beyond fleeting moments, offering a deeper look into user behavior and values.</li><li><a href="https://www.contentgrip.com/tiktok-whats-next-2025-trends-summary/#1-brand-fusion-how-to-build-trust-through-tiktok-creator-marketing" rel="noreferrer"><strong>Brand Fusion</strong></a>: Work with diverse creators to build authentic connections in niche communities. Consistency and trust matter more than flashy campaigns.</li><li><a href="https://www.contentgrip.com/tiktok-whats-next-2025-trends-summary/#2-identity-osmosis-align-your-brand-with-gen-z-and-millennial-values-on-tiktok" rel="noreferrer"><strong>Identity Osmosis</strong></a>: Reflect what your audience cares about. Today’s users prioritize inclusivity, personal growth, and individual milestones over traditional achievements.</li><li><a href="https://www.contentgrip.com/tiktok-whats-next-2025-trends-summary/#3-creative-catalysts-use-ai-and-remixing-tools-to-win-tiktok-trends" rel="noreferrer"><strong>Creative Catalysts</strong></a>: Tools like AI and remixing make it easier to act on trends quickly. Refresh older content to align with new trends without starting from scratch.</li><li><a href="https://www.contentgrip.com/tiktok-whats-next-2025-trends-summary/#4-tiktok-as-the-new-search-and-discovery-engine" rel="noreferrer"><strong>Search is now visual</strong></a><strong>:</strong> Gen Z treats TikTok like Google. To stay discoverable, optimize your videos with keywords, hashtags, and spoken cues—TikTok SEO is essential.</li><li><a href="https://www.contentgrip.com/tiktok-whats-next-2025-trends-summary/#what-to-do-next-applying-tiktoks-trend-insights" rel="noreferrer"><strong>Stay ahead with a clear plan</strong></a><strong>.</strong> Check out our actionable to-do list for specific steps to act on TikTok’s 2025 insights and turn trends into strategies that work.</li></ul><hr><h2 id="1-brand-fusion-how-to-build-trust-through-tiktok-creator-marketing"><strong>1. Brand Fusion: How to build trust through TikTok creator marketing</strong></h2><p>One of the standout predictions for 2025 is the concept of Brand Fusion.</p><p> This isn’t about just hiring big-name influencers anymore. Instead, it’s about forming meaningful partnerships with creators who can help you connect with specific, often niche, communities. </p><p>These creators bring authenticity that traditional ads can’t replicate, making your brand feel more relatable and in tune with your audience.</p><h3 id="creator-spread-%E2%80%94-using-diverse-creators-to-connect-with-new-audiences">Creator spread — using diverse creators to connect with new audiences</h3><p>Relying on one or two high-profile influencers isn’t enough anymore. Brands that succeed are the ones that partner with a wide range of creators, including those who resonate with smaller, more focused communities. For example, L’Oréal teamed up with a science comedian to make sunscreen approachable and fun. It wasn’t flashy, but it hit the right audience in a unique way.</p><p>Another great example is Fadil Jaidi, a well-known Indonesian creator who collaborated with brands to bring relatable and entertaining content to local audiences. His TikTok collaborations often feature brand campaigns that blend entertainment with his signature humor, making advertisements feel more natural and engaging.</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@fadiljaidi/video/7474134404575677701" data-video-id="7474134404575677701" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@fadiljaidi" href="https://www.tiktok.com/@fadiljaidi?refer=embed">@fadiljaidi</a> <p>Horor banget kan guys? 😂 Makannya minum POCARI SWEAT pas sahur biar gak bocor ya ges ya! Stok pocari sweat guys sekarang cepet! @POCARI SWEAT ID <a title="iontahanbocor" target="_blank" href="https://www.tiktok.com/tag/iontahanbocor?refer=embed">#iontahanbocor</a></p> <a target="_blank" title="♬ original sound - Fadil Jaidi - Fadil Jaidi" href="https://www.tiktok.com/music/original-sound-Fadil-Jaidi-7474134418761681719?refer=embed">♬ original sound - Fadil Jaidi - Fadil Jaidi</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><p><u>Takeaway:</u> If you’re not already diversifying your creator partnerships, start now. Look for creators who can authentically speak to smaller but passionate groups within your audience.</p><h3 id="trust-fund-%E2%80%94-building-trust-with-relatable-and-fun-content">Trust fund — building trust with relatable and fun content</h3><p>People don’t want to feel like they’re being sold to all the time. What they respond to is content that feels personal and engaging. RBC Bank, for instance, worked with creators to simplify financial topics in an approachable way. It wasn’t about promoting products—it was about breaking down barriers and starting conversations.</p><p><u>Takeaway:</u> Think about how your brand can use storytelling or humor to connect with your audience. Sometimes, answering a question or sharing a fun moment is more impactful than pitching a product.</p><h3 id="constant-confidant-%E2%80%94-showing-up-consistently-for-your-audience">Constant confidant — showing up consistently for your audience</h3><p>Your audience wants to feel like you’re always there—not just when you’re launching a big campaign. Brands like Starface do this well by posting regularly and engaging with their community in everyday ways.</p><p>Another great example is Duolingo, which has built a loyal following by consistently sharing playful, trend-driven content featuring its iconic green owl. Instead of just promoting its language-learning app, Duolingo stays relevant by engaging with users through humor, challenges, and viral moments.</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@duolingo/video/7459895174467177774" data-video-id="7459895174467177774" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@duolingo" href="https://www.tiktok.com/@duolingo?refer=embed">@duolingo</a> <p>just some good phrases to keep in your back pocket 🫰😌 <a title="duolingo" target="_blank" href="https://www.tiktok.com/tag/duolingo?refer=embed">#duolingo</a> <a title="rednote" target="_blank" href="https://www.tiktok.com/tag/rednote?refer=embed">#rednote</a></p> <a target="_blank" title="♬ original sound - Duolingo" href="https://www.tiktok.com/music/original-sound-7459895172415916843?refer=embed">♬ original sound - Duolingo</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><p><u>Takeaway:</u> If you want to build trust, you need to stay visible. Make your brand a consistent part of your audience’s day-to-day life by posting meaningful and relatable content year-round.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/speeds-of-culture-analysis/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Speeds of culture: your missing TikTok strategy tool</div><div class="kg-bookmark-description">Trends aren’t chaos. Speeds of culture shows how to track, analyze, and use them to stay ahead of your audience’s expectations.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-119.png" alt="TikTok’s 2025 insights might hold the key to your next big strategy"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/speeds-of-culture.webp" alt="TikTok’s 2025 insights might hold the key to your next big strategy" onerror="this.style.display = 'none'"></div></a></figure><h2 id="2-identity-osmosis-align-your-brand-with-gen-z-and-millennial-values-on-tiktok"><strong>2.</strong> <strong>Identity Osmosis: Align your brand with Gen Z and Millennial values on TikTok</strong></h2><p>Your audience’s values are changing, and staying relevant means paying attention. Identity Osmosis is about reflecting what your audience cares about, whether it’s inclusivity, personal growth, or breaking away from outdated milestones.</p><h3 id="girls-are-girling-%E2%80%94-supporting-women%E2%80%99s-voices-and-stories">Girls are girling — supporting women’s voices and stories</h3><p>Women are using TikTok to share their real, unfiltered stories. These aren’t just posts—they’re movements. Cash App tapped into this by hosting events during the WNBA finals that celebrated women’s empowerment. It wasn’t just smart marketing; it showed they understood their audience.</p><p>Another great example is Rare Beauty, which actively supports women’s voices by promoting self-acceptance and mental health awareness. Instead of just selling beauty products, the brand uses TikTok to highlight real stories and encourage conversations around confidence and self-expression.</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@rarebeauty/video/7470690451683544363" data-video-id="7470690451683544363" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@rarebeauty" href="https://www.tiktok.com/@rarebeauty?refer=embed">@rarebeauty</a> <p>Outtakes of @_kourtney_nicole and @🪷🪷🪷 at the “I See You” shoot for Black History Month 🩷 <a title="rarebeauty" target="_blank" href="https://www.tiktok.com/tag/rarebeauty?refer=embed">#rarebeauty</a> <a title="iseeyou" target="_blank" href="https://www.tiktok.com/tag/iseeyou?refer=embed">#iseeyou</a> <a title="liquidcontour" target="_blank" href="https://www.tiktok.com/tag/liquidcontour?refer=embed">#liquidcontour</a> </p> <a target="_blank" title="♬ I Love U Me - Raedio & Talibah Safiya" href="https://www.tiktok.com/music/I-Love-U-Me-7338464230620891137?refer=embed">♬ I Love U Me - Raedio & Talibah Safiya</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><p><u>Takeaway:</u> Support real stories and align your brand with the communities you want to reach, especially women-led conversations.</p><h3 id="in-our-era-%E2%80%94-celebrating-personal-growth-instead-of-old-milestones">In OUR era — celebrating personal growth instead of old milestones</h3><p>People are redefining success. Instead of focusing on traditional markers like getting married or buying a house, many are prioritizing mental health, hobbies, and individual achievements. DoorDash leaned into this by highlighting how they help users reach their personal goals, like funding side hustles or saving time.</p><p><u>Takeaway:</u> Show your audience how your brand fits into their unique journey. It’s not about pushing them toward traditional goals—it’s about helping them succeed on their terms.</p><h2 id="3-creative-catalysts-use-ai-and-remixing-tools-to-win-tiktok-trends"><strong>3. Creative Catalysts: Use AI and remixing tools to win TikTok trends</strong></h2><p>It’s not just what you say—it’s how you create it. TikTok’s Creative Catalysts trend highlights tools and strategies, like AI and content remixing, that make it easier to keep up with trends and produce high-quality content quickly.</p><h3 id="ai-eases-everyday-%E2%80%94-using-ai-to-simplify-content-creation">AI eases everyday — using AI to simplify content creation</h3><p>AI isn’t just for tech giants anymore. Tools like TikTok’s Symphony Assistant can help you turn trending topics into polished scripts and ideas in minutes. Whether you’re part of a big team or working solo, this kind of tech makes content creation less overwhelming.</p><p><u>Takeaway:</u> If you haven’t explored AI tools yet, now’s the time. They can help you save time, experiment, and stay ahead of fast-moving trends.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-marketing-tools-reviews-social-media-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Reviewing the top 10 AI marketing tools for social media</div><div class="kg-bookmark-description">Learn about the best AI tools for social media management. Compare features, pricing, and user reviews to find the perfect solution for your business.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-118.png" alt="TikTok’s 2025 insights might hold the key to your next big strategy"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/AI-marketing-tools-for-social-media-marketing-reviews-and-comparisons-6.webp" alt="TikTok’s 2025 insights might hold the key to your next big strategy" onerror="this.style.display = 'none'"></div></a></figure><h3 id="remix-recycle-%E2%80%94-refreshing-old-content-to-match-new-trends">Remix recycle — refreshing old content to match new trends</h3><p>Not every campaign has to start from scratch. Mercedes-Benz, for example, took travel-focused content they’d already created and adapted it for TikTok, using photos instead of videos. It gave their content a fresh spin while saving time and resources.</p><p><u>Takeaway:</u> Revisit your existing content to see what you can refresh or tweak for today’s trends. It’s a simple way to stay relevant without reinventing the wheel.</p><p>No one can predict the future with complete certainty, and TikTok’s 2025 trends are no exception. A viral moment, a cultural movement, or a new technology could disrupt everything overnight. That’s why flexibility is key. Use these predictions as a guide, but stay ready to adapt when momentum shifts or new opportunities arise.</p><h3 id="social-commerce-and-live-shopping-rooms">Social commerce and live shopping rooms</h3><p>TikTok isn’t just shaping what we watch—it’s transforming how we shop. In 2024, TikTok Shop emerged as a leader in social commerce, fueled by its bold investments in live-stream shopping studios and product tagging tools. These features blend entertainment with e-commerce, creating what TikTok calls “shoppertainment.”</p><p>From beauty demos to fashion hauls, creators are turning their followers into buyers—all in real time. Whether it's a scheduled live shopping room or a spontaneous product shoutout, the integration of shopping into content feels seamless and engaging.</p><p>Takeaway: If you’re in e-commerce or working with retail brands, TikTok’s live shopping tools are worth exploring. They offer a direct path from content to checkout, making it easier to convert attention into sales—especially when paired with creator partnerships.</p><h2 id="4-tiktok-as-the-new-search-and-discovery-engine"><strong>4. TikTok as the new search and discovery engine</strong></h2><p>TikTok is no longer just a platform for entertainment—it’s quickly becoming the go-to <strong>search engine for Gen Z and Millennials</strong>. Instead of scanning through walls of text on Google, young users are increasingly turning to TikTok’s search bar to find answers in short, engaging videos. From “easy dinner recipes” to “best budget phone” picks, the shift is clear: search is now visual.</p><p>According to <a href="https://dmexco.com/stories/search-trends-for-2025-is-a-new-ecosystem-emerging/" rel="noreferrer">DMEXCO</a>, about <strong>25% of TikTok searches</strong> are for <strong>new products or services</strong>, and <strong>over 40% of people in the U.S.</strong> already use TikTok as a search tool—nearly <strong>10% of Gen Z users exclusively</strong>.</p><p>The rise of hashtags like <a href="https://www.spiralytics.com/blog/tiktok-made-me-buy-it/" rel="noreferrer"><strong>#TikTokMadeMeBuyIt</strong></a> shows the platform’s direct impact on buying decisions. One Adweek survey found that <strong>36% of Gen Z</strong> (and <strong>15% of all adults</strong>) purchased a product after discovering it on TikTok.</p><p>So what does this mean for marketers? It’s time to think about your <strong>TikTok SEO strategy</strong>.</p><p>Just like optimizing for Google, brands should ensure their videos are <strong>easily discoverable</strong>. That includes:</p><ul><li>Using <strong>relevant keywords</strong> in titles, captions, and on-screen text</li><li>Adding <strong>popular hashtags</strong> related to the product or topic</li><li>Saying the <strong>key product name or topic out loud</strong> in the video</li></ul><p>For example, a skincare brand might post a tutorial titled <em>“Nighttime routine for acne”</em> with appropriate tags and mention the product verbally. TikTok’s algorithm picks up on all of this—visual text, spoken words, and captions—so the more aligned your content is with what people search, the better your discoverability.</p><p><strong>Takeaway:</strong> TikTok is becoming the Google of the video-first generation. If your brand wants to stay relevant, investing in TikTok SEO is no longer optional—it’s essential.</p><h2 id="what-to-do-next-applying-tiktoks-trend-insights"><strong>What to do next: Applying TikTok's trend insights</strong></h2><ol><li><strong>Spot early signals in TikTok’s trending data</strong></li></ol><p>Early signals of momentum can be found in TikTok’s Trending Tab, Creative Center, and platform-specific hashtags. Look for trends in engagement metrics, like increasing video creations or rising hashtag views within a specific topic or community.</p><p><strong>How to spot early TikTok trends</strong>: Check the Trending Hashtags section in TikTok’s Creative Center or use third-party tools like Trendpop to see emerging themes. For example, if a new hashtag like #EcoHack grows from 10,000 to 100,000 views in days, it could signal growing interest.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/tiktok-trends-gen-z-marketing-guide/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">TikTok trends 2025: what Gen Z wants and how brands can win</div><div class="kg-bookmark-description">Gen Z is rewriting the rules of brand discovery on TikTok. Here’s how to stay relevant.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-572.png" alt="TikTok’s 2025 insights might hold the key to your next big strategy"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/The-ultimate-list-of-TikTok-trends-for-Gen-Z-marketing-5.webp" alt="TikTok’s 2025 insights might hold the key to your next big strategy" onerror="this.style.display = 'none'"></div></a></figure><ol start="2"><li><strong>Use engagement metrics to separate moments from movements</strong></li></ol><p>Track trends that go beyond viral spikes by analyzing video creation rates, remixes (Duets/Stitch), and engagement longevity over weeks.</p><p><strong>How to measure TikTok trend longevity</strong>: Focus on trends in TikTok’s Creator Analytics or tools like Brandwatch. A trend with sustained participation, like #WomenInSTEM gaining community-driven content over months, is more likely to evolve into a movement.</p><ol start="3"><li><strong>Match signals to audience behavior and preferences</strong></li></ol><p>Align signals with insights about your audience’s age, interests, and viewing habits. TikTok’s Audience Insights tool can help you understand who’s engaging with a trend.</p><p><strong>Action</strong>: Filter TikTok trends by region or demographic to see how your audience interacts. For example, if Gen Z users are driving interest in #QuietLuxury, consider how your brand could participate authentically.</p><ol start="4"><li><strong>Collaborate with niche creators driving momentum</strong></li></ol><p>Creators often amplify trends early. Use the Creator Marketplace or direct outreach to find those consistently engaging in relevant niches, like beauty, fitness, or finance.</p><p><strong>How to find the right creators for your brand</strong>: Identify creators using TikTok’s Creator Marketplace to search by category or hashtag activity. For instance, collaborate with creators actively producing under trending topics like #5To9 or #SkinTok.</p><ol start="5"><li><strong>Prepare adaptable content for quick trend participation</strong></li></ol><p>Trends can emerge quickly, so having flexible content templates makes it easier to join in. Templates should include formats like tutorials, challenges, or humor-based skits.</p><p><strong>Action</strong>: Build videos with reusable structures—for example, a product tutorial with placeholder music or text that can be swapped out to match trending sounds or memes.</p><ol start="6"><li><strong>Use AI tools for faster ideation and editing</strong></li></ol><p>AI tools help create content that aligns with fast-moving trends. TikTok’s Symphony Assistant, CapCut, and Jasper AI can speed up the creative process.</p><p><strong>Best AI tools to speed up TikTok content creation</strong>: Use TikTok Symphony Assistant to turn trending keywords into scripts or ideas. CapCut allows you to edit videos quickly with trending effects or templates.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-marketing-tools-photo-video/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Reviewing 12 AI marketing tools for photo and video editing</div><div class="kg-bookmark-description">Explore the top AI-powered tools that simplify photo and video editing, making professional content creation accessible to all.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-191.png" alt="TikTok’s 2025 insights might hold the key to your next big strategy"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Top-10-AI-marketing-tools-for-photo-and-video-editing--a-comprehensive-review-4.webp" alt="TikTok’s 2025 insights might hold the key to your next big strategy" onerror="this.style.display = 'none'"></div></a></figure><ol start="7"><li><strong>Monitor TikTok comments to refine your approach</strong></li></ol><p>Comments on trending videos reveal audience sentiment. Look for recurring themes, questions, or critiques that indicate deeper engagement.</p><p><strong>Action</strong>: Track comments using TikTok’s platform or tools like Sprinklr. For example, if users repeatedly ask for product details under a #Granfluencer trend video, respond by creating detailed follow-up content.</p><ol start="8"><li><strong>Balance short-term trend jumps with your brand story</strong></li></ol><p>Use trends to engage in the moment, but always connect content back to your brand’s purpose. Consistency matters more than jumping on every trend.</p><p><strong>Action</strong>: For example, if your brand promotes sustainability, tie trending formats like #EcoHacks to your sustainable product features rather than chasing unrelated topics.</p><ol start="9"><li><strong>Track deeper insights with TikTok’s advanced tools</strong></li></ol><p>Beyond trends, use TikTok’s Ad Manager or analytics to measure how participation impacts metrics like reach, watch time, and engagement rates.</p><p><strong>Action</strong>: Analyze campaign reports to see if jumping on a trend led to a measurable impact. Did the #5To9 trend improve click-throughs to your product? If not, refine your future participation.</p><ol start="10"><li><strong>Plan follow-ups for trending content</strong></li></ol><p>Viral trends fade, but the conversation around them can linger. Build follow-up content to keep your brand in the conversation even after momentum slows.</p><p><strong>Action</strong>: For example, if your video succeeds under a trend like #AIArt, create a “How we made this” or “Behind the scenes” video to keep the audience engaged.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="TikTok’s 2025 insights might hold the key to your next big strategy"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="TikTok’s 2025 insights might hold the key to your next big strategy" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/ZxWxhMCW8lR11BHPUxPNrQNNShtZizRnC-zJn6y8smTFUVIC062jdj9pwI9l4fgZrft66PrzE63dRkMIl_vhbk5TJ9hXUR0x8nmWF-fZa94bEolMygCsG_YqoUyqOqyDUfNppp-9Tzoqa89hzKp1bNQ" class="kg-image" alt="TikTok’s 2025 insights might hold the key to your next big strategy" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[Five agencies in Asia that specialize in thought leadership]]></title><description><![CDATA[Thought leadership is great for helping your brand gain credibility in the market, particularly for B2B firms. Here are five agencies in Asia that can help.]]></description><link>https://www.contentgrip.com/agencies-thought-leadership-content-asia/</link><guid isPermaLink="false">661e53b3d134660001c133af</guid><category><![CDATA[Lists]]></category><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Falencia Naoenz]]></dc:creator><pubDate>Mon, 07 Jul 2025 02:35:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Five-agencies-in-Asia-that-specialize-in-thought-leadership.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Five-agencies-in-Asia-that-specialize-in-thought-leadership.webp" alt="Five agencies in Asia that specialize in thought leadership"><p>Looking to boost your brand’s credibility in Asia? Thought leadership might be the answer.</p><p>For B2B companies, especially in fast-growing markets like Singapore and Indonesia, thought leadership isn’t just a buzzword—it’s a way to build trust, attract leads, and stand out from the competition. The right content, published in the right place, can open doors to new partnerships, media exposure, and even funding.</p><p>If you’re not sure where to start, don’t worry. Here are five agencies worth checking out in Asia that specialize in thought leadership.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access:</p><ul><li>Recommended agencies in Asia specializing in thought leadership  <ul><li><a href="https://www.contentgrip.com/agencies-thought-leadership-content-asia/#content-collision-indonesia" rel="noreferrer">Content Collision</a></li><li><a href="https://www.contentgrip.com/agencies-thought-leadership-content-asia/#with-content-singapore" rel="noreferrer">With Content</a></li><li><a href="https://www.contentgrip.com/agencies-thought-leadership-content-asia/#click2view-singapore" rel="noreferrer">Click2View</a></li><li><a href="https://www.contentgrip.com/agencies-thought-leadership-content-asia/#team-lewis-worldwide" rel="noreferrer">Team Lewis</a></li><li><a href="https://www.contentgrip.com/agencies-thought-leadership-content-asia/#in-house-agencies-in-news-outlets" rel="noreferrer">In-house agencies in news outlets</a></li></ul></li><li><a href="https://www.contentgrip.com/agencies-thought-leadership-content-asia/#why-b2b-brands-in-asia-still-need-thought-leadership-in-2025" rel="noreferrer">Why B2B brands in Asia still need thought leadership in 2025</a></li><li><a href="https://www.contentgrip.com/agencies-thought-leadership-content-asia/#frequently-asked-questions" rel="noreferrer">Frequently asked questions</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/content-marketing-agencies-asia-pacific/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">2025’s go-to content marketing agencies Asia</div><div class="kg-bookmark-description">Your go-to-market strategy needs the right content partner. See top content marketing agencies in Singapore, Indonesia, Thailand, and beyond.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-570.png" alt="Five agencies in Asia that specialize in thought leadership"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Falencia Naoenz</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/check-mark-featured-2.jpg" alt="Five agencies in Asia that specialize in thought leadership" onerror="this.style.display = 'none'"></div></a></figure><h2 id="recommended-agencies-in-asia-specializing-in-thought-leadership">Recommended agencies in Asia specializing in thought leadership <br></h2><h3 id="content-collision-indonesia"><a href="http://contentcollision.co">Content Collision</a> (Indonesia)</h3><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2021/08/content-collision-top-thought-leadership-agencies.jpg" class="kg-image" alt="Five agencies in Asia that specialize in thought leadership" loading="lazy" width="1000" height="331" srcset="https://www.contentgrip.com/content/images/size/w600/2021/08/content-collision-top-thought-leadership-agencies.jpg 600w, https://www.contentgrip.com/content/images/2021/08/content-collision-top-thought-leadership-agencies.jpg 1000w" sizes="(min-width: 720px) 720px"></figure><p>Content Collision has multiple strengths, including the ability to arrive at useful insights based on the client’s internal data. These insights are then turned into compelling stories that get distributed strategically via mainstream media, social channels, and more.</p><p>One of Content Collision’s unique offerings is its performance-based distribution, in which the final budget is based on whether the firm is able to hit key milestones on each campaign.</p><p>Built by former tech journalists, the agency’s forte is the local e-business sector. Some of the firm’s prominent clients include Alibaba Group, Traveloka, Tokopedia, and Skyscanner.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://forms.gle/dB9BpxM2C6wZmYYK7"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Press Release Distribution</div><div class="kg-bookmark-description">We’d love to help your company distribute press releases globally with organic outreach, hand-picked marcomms vendors, and newswire support. After filling out this form, our team will be in touch within one business day to discuss campaign details. Let’s get started!</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://ssl.gstatic.com/docs/forms/device_home/android_192.png" alt="Five agencies in Asia that specialize in thought leadership"><span class="kg-bookmark-author">Google Docs</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://lh3.googleusercontent.com/Vc9aEas_U3Lb-pbmt8k4luCTzM6fxahYSiu0GTD7RH6u1Edb3C9TQNfgQ_ll6ZyLhtzy0-jxb1s=w1200-h630-p" alt="Five agencies in Asia that specialize in thought leadership" onerror="this.style.display = 'none'"></div></a></figure><h3 id="with-content-singapore"><a href="https://withcontent.co/"><strong>With Content</strong></a><strong> (Singapore)</strong></h3><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/wordpress/2020/07/thought-leadership-3.png" class="kg-image" alt="Five agencies in Asia that specialize in thought leadership" loading="lazy" width="2000" height="952" srcset="https://www.contentgrip.com/content/images/size/w600/wordpress/2020/07/thought-leadership-3.png 600w, https://www.contentgrip.com/content/images/size/w1000/wordpress/2020/07/thought-leadership-3.png 1000w, https://www.contentgrip.com/content/images/size/w1600/wordpress/2020/07/thought-leadership-3.png 1600w, https://www.contentgrip.com/content/images/wordpress/2020/07/thought-leadership-3.png 2000w" sizes="(min-width: 720px) 720px"></figure><p>With Content is a Singapore-based content-marketing agency that specializes in crafting long-form thought leadership stories. The firm writes articles and creates various other lead magnets such as ebooks. Stories are presented inside the client’s blog to help generate inbound leads via SEO visibility and PDF downloads.</p><p>With Content was also founded by a former tech journalist. The agency’s niche revolves around Asia’s tech sector. Some of its current and former clients include HP, Canva, Tech in Asia, and Piktochart.</p>

<center><p class="has-text-align-center"><strong>See</strong>: <a href="https://www.contentgrip.com/content-marketing-agencies-asia-pacific/" target="_blank" rel="noreferrer noopener">8 recommended content marketing agencies in Asia Pacific</a></p></center>

<h3 id="click2view-singapore"><a href="https://click2view.asia/"><strong>Click2View</strong></a><strong> (Singapore)</strong></h3><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2021/08/content-in-motion---recommended-thought-leadership-agencies-in-asia.jpg" class="kg-image" alt="Five agencies in Asia that specialize in thought leadership" loading="lazy" width="1000" height="82" srcset="https://www.contentgrip.com/content/images/size/w600/2021/08/content-in-motion---recommended-thought-leadership-agencies-in-asia.jpg 600w, https://www.contentgrip.com/content/images/2021/08/content-in-motion---recommended-thought-leadership-agencies-in-asia.jpg 1000w" sizes="(min-width: 720px) 720px"></figure><p>For each campaign, this Singapore-based agency produces a series of short stories in various formats (articles, photos, and videos). The team uses a journalistic approach when crafting content, which includes finding and working with relevant sources that provide unique insights.</p><p>On top of content production, the agency also helps with distribution using paid marketing strategies. Some clients that it has served include Microsoft, PropertyGuru, and Singtel.</p><h3 id="team-lewis-worldwide"><a href="https://www.teamlewis.com/"><strong>Team Lewis</strong></a><strong> (Worldwide)</strong></h3><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2021/08/top-thought-leadership-agencies-asia---team-lewis.jpg" class="kg-image" alt="Five agencies in Asia that specialize in thought leadership" loading="lazy" width="1000" height="166" srcset="https://www.contentgrip.com/content/images/size/w600/2021/08/top-thought-leadership-agencies-asia---team-lewis.jpg 600w, https://www.contentgrip.com/content/images/2021/08/top-thought-leadership-agencies-asia---team-lewis.jpg 1000w" sizes="(min-width: 720px) 720px"></figure><p>With 24 offices across the globe (six in APAC), Team Lewis brands itself as a PR and digital marketing agency. However, it is more than willing to develop thought leadership content and talking points, and then help the client’s spokespeople present via media engagements and guest posts.</p><p>Some of the agency’s work includes organizing webinars, case studies, and articles. JobsDB, LG, and INVISTA are among Team Lewis’ clientele.</p><h2 id="in-house-agencies-in-news-outlets"><strong>In-house agencies in news outlets</strong></h2><p>Several media, such as <a href="https://e27.co/advertise/">e27</a>, <a href="https://studios.techinasia.com/">Tech in Asia</a>, and <a href="https://morningstudio.scmp.com/home">South China Morning Post</a>, have built dedicated in-house agency teams that specialize in creating sponsored content for brands and businesses. One key benefit of working with these agencies is that they have the best understanding of their own audience, and will be able to position your company strategically within their owned media assets.</p><p>The stories written will also follow a proper journalistic approach, so the audience gets real insights based on expert opinion and data. It is worth checking them out if you’re also looking to get featured on the media outlet.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/how-to-write-a-press-release-examples/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">11 great press release examples (plus tips)</div><div class="kg-bookmark-description">New to press releases? Follow our guide to write one journalists will notice, with 11 examples and best practices.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-571.png" alt="Five agencies in Asia that specialize in thought leadership"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Falencia Naoenz</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/11-great-press-release-examples--plus-tips-.webp" alt="Five agencies in Asia that specialize in thought leadership" onerror="this.style.display = 'none'"></div></a></figure><h2 id="why-b2b-brands-in-asia-still-need-thought-leadership-in-2025">Why B2B brands in Asia still need thought leadership in 2025</h2><p>The term “<a href="https://www.contentgrip.com/thought-leadership-marketing/"><u>thought leadership</u></a>” is one that gets thrown around a lot in the marketing game, especially among B2B companies. Many execs and managers talk about it like it’s something that can be bought. In reality, it has to be earned.</p><p>While you can hire top-notch content producers and put out stories in an attempt to bolster your personal branding, it really doesn’t mean much if you have nothing of value to say.</p><p>When done right, however, <a href="https://www.contentgrip.com/business-writing-templates/"><u>thought leadership content</u></a> can serve as a strong marketing tool. It can go a long way toward building trust and credibility in the eyes of your potential customers and allies. It can help you stand out, get a raise, close a financing round, seal a deal with new partners, and more.</p><p>The key is knowing what the audience’s biggest questions are first and then offering answers in fresh and meaningful ways. The things you publish need to be a synthesis of new intelligence, useful advice, and information that lends itself to the bigger conversation happening in your space.</p><p>It’s also important to consider where your content will be published. Will it appear as a guest column on a top business media? Will you put it on your company blog or LinkedIn page? There’s no wrong answer. It’s all about what works best for capturing your particular audience’s attention.</p><p>Working with the right agency can help eliminate guesswork throughout the process.</p><h2 id="frequently-asked-questions">Frequently asked questions</h2><ol><li>What is a thought leadership agency?</li></ol><p>A thought leadership agency helps individuals or brands establish authority in their industry through expert content, media engagement, and storytelling.</p><ol start="2"><li>How do B2B companies benefit from thought leadership?</li></ol><p>B2B companies use thought leadership to gain trust, influence purchase decisions, and stand out in a competitive market.</p><ol start="3"><li>Where should I publish thought leadership content?</li></ol><p>Options include your company blog, LinkedIn, industry media, or partner websites. Agencies can help tailor this strategy.</p><ol start="4"><li>How much does thought leadership content cost?</li></ol><p>Costs vary by agency and scope—some charge by project, while others offer retainers. Content Collision offers performance-based pricing.</p><ol start="5"><li>Can I use AI to write thought leadership content?</li></ol><p>Yes, AI can help with drafts or outlines, but expert human input is key for originality, trust, and strategy.</p><p><strong><em>Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond.</em></strong><a href="https://calendly.com/contentcollision/call-with-c2"><strong><em><u> Book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (B2B content marketing & PR) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR and content marketing agency for tech companies in APAC.Let’s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-239.png" alt="Five agencies in Asia that specialize in thought leadership"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_37f57ed8-43.jpg" alt="Five agencies in Asia that specialize in thought leadership" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-image-card"><a href="https://www.contentgrow.com/"><img src="https://www.contentgrip.com/content/images/2021/04/ContentGrow-V2-coming-soon-1.png" class="kg-image" alt="Five agencies in Asia that specialize in thought leadership" loading="lazy" width="2000" height="1000" srcset="https://www.contentgrip.com/content/images/size/w600/2021/04/ContentGrow-V2-coming-soon-1.png 600w, https://www.contentgrip.com/content/images/size/w1000/2021/04/ContentGrow-V2-coming-soon-1.png 1000w, https://www.contentgrip.com/content/images/size/w1600/2021/04/ContentGrow-V2-coming-soon-1.png 1600w, https://www.contentgrip.com/content/images/2021/04/ContentGrow-V2-coming-soon-1.png 2048w" sizes="(min-width: 720px) 720px"></a></figure><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/fZ-Va2FdPqU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></figure>]]></content:encoded></item></channel></rss>

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