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  1. <?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>EZlocal.com Local Search Blog</title><subtitle>EZlocal and local search blog, news and happenings.</subtitle><link href="http://ezlocal.com/blog" /><language>en-us</language><pubDate>Sun, 19 May 2024 13:09:17 GMT</pubDate><webMaster>derek@ezlocal.com (Derek McKenzie)</webMaster><generator>shiny rocks !!!</generator><docs>http://cyber.law.harvard.edu/rss/rss.html</docs><item><title>Balancing Act: Managing Work and Life as Your Own Boss</title><link>http://ezlocal.com/blog/post/work-life-balance.aspx</link><description>&lt;p&gt;Being a small business owner offers a level of freedom you can't get when working for someone else. You truly are your own boss, setting your own schedule and making decisions that impact your business directly. However, this freedom also comes with its own negatives, particularly when it comes to managing your work-life balance.&lt;/p&gt;
  2. &lt;p&gt;As your own boss, you alone are responsible for the success of your business. This means being available and responsive to your customers, employees, and business needs. Unlike being an employee somewhere else, where you can often leave work at the office, as a small business owner your business is always with you. This can lead you to feel stressed, overwhelmed, and burned-out, as the line between work and personal life slowly becomes blurred without you realizing it.&lt;/p&gt;
  3. &lt;p&gt;One of the main challenges for small business owners is learning how to set boundaries between work and personal life. It can be tempting to work long hours and constantly be available to your business, but this can quickly lead to burnout. It's important to set clear work hours and stick to them, as well as to prioritize self-care and time for yourself outside of work.&lt;/p&gt;
  4. &lt;p&gt;Another emotional difficulty that small business owners may face is the pressure to succeed. When you are your own boss, the success or failure of your business rests solely on your shoulders. This can create a great deal of pressure and stress, particularly during challenging times. It's important to remember that setbacks are a normal part of running a business and to be kind to yourself during these times. The path to success is never a straight shot.&lt;/p&gt;
  5. &lt;p&gt;Here are some tips for managing work-life balance as a small business owner, along with examples on how to incorporate them into your life:&lt;/p&gt;
  6. &lt;ol&gt;
  7. &lt;li&gt;
  8. &lt;p&gt;&lt;strong&gt;Set Boundaries&lt;/strong&gt;: Define your work hours and stick to them. Let your customers and employees know when you are available and when you are not. For example, you could set a rule to not check work emails after 6 p.m. &lt;br /&gt;&lt;br /&gt;Of course there will always be times when emergencies arise that have to be taken care of, but doing your best to stick to it day in and day out will help immensely.&amp;nbsp;&lt;/p&gt;
  9. &lt;/li&gt;
  10. &lt;li&gt;
  11. &lt;p&gt;&lt;strong&gt;Prioritize Tasks&lt;/strong&gt;: Make a to-do list each day and prioritize the most important tasks. Focus on completing these tasks first before moving on to less important ones. This can help you stay focused and avoid feeling overwhelmed. &lt;br /&gt;&lt;br /&gt;As I know from experience, I often feel the pressure to work late or spend extra time when I don't feel I got enough done during the day. As such, making sure you are taking care of the essentials and most time-sensitive tasks during the work day will help you feel more comfortable disconnecting from your work life once you are home.&lt;/p&gt;
  12. &lt;/li&gt;
  13. &lt;li&gt;
  14. &lt;p&gt;&lt;strong&gt;Take Breaks&lt;/strong&gt;: Schedule regular breaks throughout the day to rest and recharge. This can help improve your focus and productivity when you return to work. For example, you could take a short walk outside or practice deep breathing exercises.&amp;nbsp;&lt;br /&gt;&lt;br /&gt;In any field, sometimes you just need a recharge. Often times having a small break to reset and grab a snack or water will make you more productive once you return to the task than what you would have gotten done if you would have tried to work through your exhaustion. Like we have said before, it isn't easy to feel comfortable enough to give yourself breaks when you feel a large weight of responsibility on your shoulders, but often times it will lead to a better outcome.&lt;/p&gt;
  15. &lt;/li&gt;
  16. &lt;li&gt;
  17. &lt;p&gt;&lt;strong&gt;Schedule Time for Yourself&lt;/strong&gt;: Make self-care a priority by scheduling time for yourself outside of work. This could include activities such as exercise, hobbies, or spending time with loved ones.&lt;br /&gt;&lt;br /&gt;Making sure you still make time for and do the things you enjoy is essential in the long term when it comes to owning a business. Just like when you are on a diet, the focus should be on making your business and lifestyle sustainable. If all you ever do is work, you will eventually burn out. Making sure you still engage with your hobbies, live an active lifestyle, and spend time with your family will help you live a healthier and happier life, and make it easier to stick with your business for the long haul.&lt;/p&gt;
  18. &lt;/li&gt;
  19. &lt;li&gt;&lt;strong&gt;Manage Expectations&lt;/strong&gt;: Set realistic expectations for yourself and your business. Understand that you can't do everything perfectly and that it's okay to ask for help when you need it.&lt;br /&gt;&lt;br /&gt;One of the easiest ways to burnout as a small business owner is to set unachievable goals. Small businesses, well, start small. Don't expect to compete with a major corporation right out of the gate. Measure your success by your own growth and sales numbers, not by comparing them to a bigger company. It can be easy to miss the growth and success you are having when you set your sights impossibly high.&lt;/li&gt;
  20. &lt;/ol&gt;
  21. &lt;p&gt;By incorporating these tips into your life, you can find a balance that allows you to thrive both personally and professionally as a small business owner. Remember that achieving work-life balance is an ongoing process and that it's important to be kind to yourself along the way.&lt;/p&gt;</description><author>Matthew Wells(MatthewW@ezlocal.com)</author><pubDate>Wed, 15 May 2024 15:19:50 GMT</pubDate></item><item><title>Facebook's Shift From Family Photos to Fabrications</title><link>http://ezlocal.com/blog/post/facebook-ai.aspx</link><description>&lt;p&gt;&lt;strong&gt;The original goal of Facebook was simple: to connect people.&amp;nbsp;&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;At first it was just to connect Harvard students, then Ivy League students, and eventually anyone with an e-mail address. Not only did Facebook succeed in that goal, but they blew it out of the water. Now in 2024, Facebook has over &lt;a href="https://thesocialshepherd.com/blog/facebook-statistics#:~:text=There%20are%203.065%20Billion%20Monthly%20Active%20Users%20on%20Facebook&amp;amp;text=This%20is%20an%20increase%20from,they%20had%202.96%20billion%20users."&gt;3 billion active monthly users&lt;/a&gt;; thats almost 40% of the worldwide population. Even more importantly, the success of Facebook in connecting people is the most clear to me in how such a wide range of age groups regularly use Facebook. My grandpa doesn't have Twitter or Instagram, and would have a heart attack trying to navigate Reddit or Threads, but you can be sure he posts on Facebook.&amp;nbsp;&lt;br /&gt;&lt;br /&gt;Compared to other social media platforms, Facebook has always felt more family focused to me. Facebook is historically where families and close groups have gone to share what they are doing and provide important life updates like graduations, marriages, kids, and other big events. I wouldn't know half of what is going on in my cousin's lives without Facebook. This came with its own set of downsides of course, as I think everyone can relate to seeing random Facebook arguments between family members over things that won't matter in the long run, but the positives outweighed the negatives.&lt;/p&gt;
  22. &lt;p&gt;&lt;br /&gt;The most annoying aspect of scrolling through your Facebook feed used to be just that: being flooded with pictures of someone you barely know's cousin's birthday. However, nowadays it's hard to get through even five posts before encountering A.I. generated posts by accounts run by bots. This problem has sprung up and grown exponentially in just a few months, and has been noticed by and reported on by a variety of outlets already such as &lt;a href="https://cyber.fsi.stanford.edu/io/news/ai-spam-accounts-build-followers?ref=404media.co"&gt;Standford University's Internet Observatory and Cyber Policy Center&lt;/a&gt;, &lt;a href="https://www.npr.org/2024/05/14/1251072726/ai-spam-images-facebook-linkedin-threads-meta"&gt;National Public Radio&lt;/a&gt;, &lt;a href="https://www.404media.co/facebooks-algorithm-is-boosting-ai-spam-that-links-to-ai-generated-ad-laden-click-farms/"&gt;404 Media&lt;/a&gt;, and many others. However, this is a problem that you would be able to realize on your own just by using Facebook and knowing what to look out for.&lt;br /&gt;&lt;br /&gt;There are a wide range of posts these accounts use to drive engagement. Some create f&lt;a href="https://lh7-us.googleusercontent.com/FW8vild52Bk8xuRbsQt3XltWBVJLxtQyQt4xQipgiwBnMA3PyPRK7J8wSxX5wP0dVMCaIY2IHdD358j_zWQ28AWAdKEv4j-WxS-aiPe9aaxDSJrUQb40y19m1xa1UXW4vCVTDZ-hFIru24RIeKwuQEE"&gt;ake stories about inspiring performances on talent shows like America's Got Talent&lt;/a&gt;, some are &lt;a href="https://www.404media.co/content/images/2023/12/Screenshot-2023-12-16-at-7.07.14-PM.png"&gt;A.I. generated images of impossibly perfect woodworking projects&lt;/a&gt;. Others are more malicious, having fake sob stories about children in financial trouble or those in tough times asking you to comment.&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;
  23. &lt;p&gt;Now that we have covered the extent of the problem, there are two things I think are important to cover:&lt;/p&gt;
  24. &lt;p&gt;1. Why is this happening? What is the benefit of these accounts making these A.I. spam posts?&lt;br /&gt;2. What can I use to help figure out if a post is A.I. or not?&lt;/p&gt;
  25. &lt;p&gt;For the answer to #1, the answer is fairly simple. As covered in &lt;a href="https://www.404media.co/facebooks-algorithm-is-boosting-ai-spam-that-links-to-ai-generated-ad-laden-click-farms/"&gt;the article by 404 Media&lt;/a&gt;, "...the images are directing people to a website called Planetee.info, which is a Wordpress site absolutely littered with ads from Google&amp;rsquo;s Adsense." Many of these posts have a link pinned in the top comment that they aim to get users to click on in order to make money from the ads on the website. Simply put, having an account run by a bot that posts A.I. generated images is the easiest way to try and get people to come to your site, as opposed to trying to create every post and image yourself.&lt;/p&gt;
  26. &lt;p&gt;For #2, let's use a post as an example. Here is a post that was highlighted in &lt;a href="https://media.npr.org/assets/img/2024/05/13/img_3912_custom-dc5eb5f3ab2580f1ec6c986d3e51d8844067a3a1.jpg?s=700&amp;amp;c=85&amp;amp;f=webp"&gt;NPR's article:&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;img src="https://media.npr.org/assets/img/2024/05/13/img_3912_custom-dc5eb5f3ab2580f1ec6c986d3e51d8844067a3a1.jpg?s=700&amp;amp;c=85&amp;amp;f=webp" width="389" height="631" /&gt;&lt;/p&gt;
  27. &lt;p&gt;There are two main signs that this is not an authentic picture. The first sign is the easiest. If you look, the child in the photo seems to have three arms. A.I. image generators are famous for having issues with generating the correct amount of arms, hands, and feet. Second, look at where the sculpture starts to connect with the ground. It seems that the tile near the bottom starts to morph into random shapes and almost something akin to a second layer on top. Noticing when things look out of place is key.&lt;/p&gt;
  28. &lt;p&gt;The other tip for recognizing these posts is the description. Many of these posts have a description that would encourage or sometimes blatantly ask for a response in the comments. In this case, it says "but no one appreciates this" combined with a sad face emoji in order to prompt responses that would praise or comfort them. A very common phrase in these posts is "thanks to everyone who appreciates this." If you see that phrase, make sure to look a little closer.&lt;/p&gt;
  29. &lt;p&gt;Overall, Facebook and social media as a whole are facing a growing problem with bot and A.I. accounts. Hopefully these tips help you figure out whether you are looking at an authentic post or not in the future.&lt;/p&gt;</description><author>Matthew Wells(MatthewW@ezlocal.com)</author><pubDate>Wed, 15 May 2024 13:07:01 GMT</pubDate></item><item><title>How to Make the Most of Online Networking Platforms</title><link>http://ezlocal.com/blog/post/online-networking.aspx</link><description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;In today's digital world, it's easy for your page to get lost in the sea of millions upon millions of accounts that post every single day. It is always important to think about the kind of posts that would be engaging for your audience, but the step before that is obtaining an audience in the first place. Just like with money, it is easier to gain more followers once you have followers already. In this article, we will be highlighting our tips to start and grow your online audience through social media and other online networking platforms.&lt;/span&gt;&lt;/p&gt;
  30. &lt;ol&gt;
  31. &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;strong&gt;Fully Utilize Social Media:&lt;/strong&gt;&lt;span style="font-weight: 400;"&gt; While most businesses recognize the necessity of maintaining a social media presence and regular posting, many stop short of utilizing its full potential. Besides posting to maintain visibility and promote products or services, actively seek and engage with peers and competitors in your industry. Positive interactions with other accounts in your niche not only foster potential partnerships but also introduce your brand to new audiences, creating a positive first impression. By supporting and uplifting others, you not only enhance your brand's reputation but also attract new followers who value your engagement.&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;
  32. &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;strong&gt;Attend Virtual Events:&lt;/strong&gt;&lt;span style="font-weight: 400;"&gt; Online platforms offer numerous opportunities to engage with professionals in your field, akin to in-person events like trade shows and conferences. Webinars, virtual conferences, and meetups provide valuable networking opportunities. There are many different platforms you can use to find relevant virtual events for your sector that vary by industry, so we would recommend starting with a simple google search or getting in contact with other people in your specific industry to see what they would recommend.&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;
  33. &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;strong&gt;Offer Value:&lt;/strong&gt;&lt;span style="font-weight: 400;"&gt; Building lasting online connections hinges on offering substantial value through your content. While promotional posts have their place, providing industry insights, tips, news, and other relevant information establishes your page as a go-to resource for your audience. This approach not only enhances your brand's image but also fosters long-term customer relationships. When you make your page a hub for others in your field to regularly visit to learn and engage with each other, it increases your brand image and makes it easier to convert people into long-time customers. &lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;
  34. &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;strong&gt;Be Authentic:&lt;/strong&gt;&lt;span style="font-weight: 400;"&gt; Authenticity is key when networking online. Be genuine in your interactions, and focus on building meaningful relationships rather than simply collecting contacts. Nobody wants to feel like they are talking to a robot or a corporate brick wall. After all, if you didn't expect an engaging or personal response, would you be incentivized to reply and engage with a post? No! Of course it is important to maintain a professional image, but engaging with your audience in an authentic and grounded way is how you make deeper and long-lasting connections with those who see your posts.&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;
  35. &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;strong&gt;Use Online Networking Platforms:&lt;/strong&gt;&lt;span style="font-weight: 400;"&gt; By using online platforms like Meetup, Eventbrite, and Bizzabo, you can find in-person networking events and groups in your area or industry. Just as utilizing the internet and social media to their fullest extent digitally is paramount, using the internet to find in-person opportunities is just as important. There are many in-person events that you may never hear about if you do not know where to look online. Plus, I am sure that the individuals and businesses that you meet there in-person would love to create a mutual connection online as well. After all, they are going to these events for the same reason you are.&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;
  36. &lt;/ol&gt;
  37. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Networking is a powerful tool for small business owners looking to grow their business and establish themselves in their industry. By leveraging online platforms and following these tips, you can build a strong network of connections that can help you achieve your business goals.&lt;/span&gt;&lt;/p&gt;</description><author>Matthew Wells(MatthewW@ezlocal.com)</author><pubDate>Tue, 16 Apr 2024 14:55:13 GMT</pubDate></item><item><title>How A.I. Is Helping Scams Blend In</title><link>http://ezlocal.com/blog/post/ai-lawyer-scam.aspx</link><description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Scams targeting small business owners is unfortunately nothing new. As we touched on our blog in a &lt;a href="../../../blog/post/small-biz-scam.aspx"&gt;previous article,&lt;/a&gt; &amp;ldquo;73% of small businesses have suffered a cybersecurity attack in the past year&amp;rdquo;, and as the &lt;a href="https://www.cbsnews.com/chicago/news/hackers-targeting-small-businesses-often-leaving-devastating-impacts/?intcid=CNM-00-10abd1h"&gt;COO of Identity Resource Center&lt;/a&gt; said &amp;ldquo;the number of small businesses being attacked has grown tremendously over the past three years.&amp;rdquo;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt; However, the scams themselves are evolving at a rapid pace. Thanks to the explosion of accessibility to A.I. tools, scammers have gotten access to new ways to trick people into handing over their hard earned money. Scams have always changed and adapted with the times; from pop-ups saying you won a free iPad when you visited a site to sending fake messages and emails posing as services and companies such as UPS, Amazon, and FaceBook. However, now these scammers have started using A.I. to assist them in creating entirely fake companies and businesses to stand-in as.&lt;/span&gt;&lt;/p&gt;
  38. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;We first found out about this next generation of scams from an &lt;a href="https://www.404media.co/a-law-firm-of-ai-generated-lawyers-is-sending-fake-threats-as-an-seo-scam/"&gt;article in 404 Media&lt;/a&gt;, where they reported on how the owner of popular digital newsletter Tedium, Ernie Smith, received a fraudulent copyright infringement notice from a law firm named &amp;ldquo;Commonwealth Legal&amp;rdquo;. It looked legit, however one thing stuck out: that instead of threatening a lawsuit or requesting the copyrighted material be taken down, they instead simply requested a &amp;ldquo;visible and clickable link&amp;rdquo; to their site.&lt;/span&gt;&lt;/p&gt;
  39. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;In response to the apparent infringement notice and its unorthodox request for a link, Smith dug into the supposed firm, &amp;ldquo;Commonwealth Legal'', and found something odd. After scouring employment sites like LinkedIn, Attorney Databases, and performing reverse-image searches on the headshots of the "lawyers" on the site, the only results found on the web for any of the employees at this "firm" were from a now defunct website called "Generated.Photos", which as &lt;a href="https://www.404media.co/a-law-firm-of-ai-generated-lawyers-is-sending-fake-threats-as-an-seo-scam/"&gt;the article in 404 Media states&lt;/a&gt; offered a service to &amp;ldquo;use AI to generate people online that don&amp;rsquo;t exist, change clothing and modify face and body traits. Download generated people in different postures.&amp;rdquo;"&lt;/span&gt;&lt;/p&gt;
  40. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;To add fuel to the fire, the address of the supposed "Commonwealth Legal" shows that the firm is apparently located on &lt;a href="https://www.404media.co/content/images/2024/04/Screenshot-2024-04-03-at-10.32.31-AM.png"&gt;the fourth floor of a one story building&lt;/a&gt; with disconnected phone numbers. This inconsistency in location combined with the photos of its employees being associated with an A.I. Generative service leads us to believe that, no matter how crazy it sounds, this "Commonwealth Legal" doesn't really exist. But what is the point of this scam?&lt;/span&gt;&lt;/p&gt;
  41. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Simply put, building something called Backlinks. One of the many metrics that Google uses to decide which site(s) to give as results for a user's search query are backlinks, which in simple terms is how many other websites link back to your own, with more trusted or prevalent websites giving better quality backlinks. Think of it like Google's version of your friend giving you a restaurant recommendation, if a friend gives you a good review, you're more likely to trust that the food is good right? Same thing with Google. If a website Google already trusts "signs off" on another site by having a link to it, it raises its trust and reputation with Google and makes it more likely to recommend it as a result to users when they perform a Google search.&lt;/span&gt;&lt;/p&gt;
  42. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;According to 404 Media, that was the moment Smith realized what was going on: "Smith realized that what&amp;rsquo;s happening here isn&amp;rsquo;t a copyright enforcement or copyright trolling attempt at all. Instead, it&amp;rsquo;s a backlink SEO scam, where a website owner tries to improve their Google ranking by asking, paying, or threatening someone to link to their website."&lt;/span&gt;&lt;/p&gt;
  43. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Although you as a small business owner may not be targeted specifically for a backlink scam, the main takeaway we aim for you to have from this article is that scams are getting more complex and deceiving than ever. Whereas before scammers used to impersonate real companies and platforms such as UPS, Amazon, and FaceBook, now with the advent and widespread use of A.I. technology scammers can pretend to be from entirely fake companies that never actually existed in the first place.&lt;/span&gt;&lt;/p&gt;
  44. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;The best way to keep yourself safe is to always be skeptical when you receive a message or e-mail requesting either a specific action from you or sensitive information such as usernames, passwords, etc., even if the sender appears to be legitimate. You can also explore burgeoning online tools that help you detect the use or manipulation of A.I., such as &lt;a href="https://copyleaks.com/ai-content-detector"&gt;Copyleaks&lt;/a&gt; for text or &lt;a href="https://www.realitydefender.com/"&gt;Reality Defender&lt;/a&gt; for images. These are just examples we found, there are a variety of different sites and companies who aim to help you parse when A.I. is being used.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;</description><author>Matthew Wells(MatthewW@ezlocal.com)</author><pubDate>Thu, 11 Apr 2024 13:05:04 GMT</pubDate></item><item><title>Our Spring-Cleaning Tips to Freshen Up Your Brand</title><link>http://ezlocal.com/blog/post/brand-spring-cleaning.aspx</link><description>&lt;p&gt;&lt;strong&gt;&lt;u&gt;Spring-Cleaning for Your Brand: Tips to Spruce Up Your Image&lt;/u&gt;&lt;/strong&gt;&lt;/p&gt;
  45. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Spring is the season of revitalization, making it the perfect time to give your brand's online image a fresh start. Just as you might clean out your closet or freshen up your home, your brand can benefit from a digital spring-cleaning. In this article, we'll explore some practical tips to help you refresh and refine your brand's online presence, ensuring that it's engaging, relevant, and impactful.&lt;/span&gt;&lt;/p&gt;
  46. &lt;ul&gt;
  47. &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;strong&gt;Update Your Website&lt;/strong&gt;&lt;span style="font-weight: 400;"&gt;: Your website is often the first point of contact for potential customers, so it's essential to keep it looking fresh and up-to-date. Consider updating your website's design to reflect the changing season, and make sure all information is current and accurate.&lt;br /&gt;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;/span&gt;
  48. &lt;ul&gt;
  49. &lt;li style="font-weight: 400;" aria-level="2"&gt;&lt;span style="font-weight: 400;"&gt;Many small business owners underestimate the impact your website has on your business. As more and more shoppers either shop completely digitally, or look at a website before deciding to visit a location in person, your website is the first place where you lose potential customers. There are many factors that you may not think of at first glance that can cost you business, including slower loading times and messy user-interfaces (UI). Take a look and try to be intentional with your website presentation and design.&lt;br /&gt;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;
  50. &lt;/ul&gt;
  51. &lt;/li&gt;
  52. &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;strong&gt;Optimize for Mobile&lt;/strong&gt;&lt;span style="font-weight: 400;"&gt;: With more people accessing the internet on mobile devices, it's crucial to ensure that your website is optimized for mobile viewing. This means ensuring that your site is responsive and loads quickly on smartphones and tablets.&lt;br /&gt;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;/span&gt;
  53. &lt;ul&gt;
  54. &lt;li style="font-weight: 400;" aria-level="2"&gt;&lt;span style="font-weight: 400;"&gt;More and more shopping takes place on the go. According to Statista, &lt;a href="https://www.statista.com/statistics/201680/retail-site-device-visit-order-share-usa/#:~:text=In%20the%20fourth%20quarter%20of,all%20purchases%20in%20the%20country."&gt;in the fourth quarter of 2023 75% of retail shopping happened on mobile devices.&lt;/a&gt; Since so many consumers will be visiting your site on their mobile device, make sure that your website both looks good on a mobile screen and is easy to navigate. In the website building proccess, many people do not consider how intuitive or easy it would be to navigate on a touch screen or mobile device when compared to a desktop.&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;
  55. &lt;/ul&gt;
  56. &lt;/li&gt;
  57. &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;strong&gt;Create Engaging Content&lt;/strong&gt;&lt;span style="font-weight: 400;"&gt;: Content is king when it comes to online marketing, so make sure you're creating high-quality, engaging content that resonates with your audience. Consider creating seasonal content that ties into the spring theme.&lt;br /&gt;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;/span&gt;
  58. &lt;ul&gt;
  59. &lt;li style="font-weight: 400;" aria-level="2"&gt;&lt;span style="font-weight: 400;"&gt;Creating engaging content is something that is easier said than done. What is "engaging" is subjective, but when in doubt it is pertinent to consider the kind and type of audience you are trying to reach. This includes considering factors like your target demographics age, interests, income, and what angle you are approaching them from. Are you trying to fix a problem they have? Or do you have something they never knew they needed? Knowing your audience and your angle will help you create engaging content for your audience.&lt;br /&gt;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;
  60. &lt;/ul&gt;
  61. &lt;/li&gt;
  62. &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;strong&gt;Leverage Online Tools&lt;/strong&gt;&lt;span style="font-weight: 400;"&gt;: There are many online tools available that can help you manage and improve your brand's online presence. Consider using tools for social media posts and management, email marketing, and analytics to help you track your progress and make informed decisions.&lt;br /&gt;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;/span&gt;
  63. &lt;ul&gt;
  64. &lt;li style="font-weight: 400;" aria-level="2"&gt;&lt;span style="font-weight: 400;"&gt;&amp;nbsp;Making the most out of the tools given to you is pertinent to your success. There is a plethora of information that you can access and gain insights from on every platform, from post statistics on platforms like Facebook or checking detailed reports on e-mail campaigns. Make sure to explore the tools given to you and learn how to best use them, such as looking at impression and engagment rates to gain an understanding of what kind of posts are working.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;
  65. &lt;/ul&gt;
  66. &lt;/li&gt;
  67. &lt;li style="font-weight: 400;" aria-level="1"&gt;&lt;strong&gt;Engage with Your Audience&lt;/strong&gt;&lt;span style="font-weight: 400;"&gt;: Finally, don't forget to engage with your audience regularly. Respond to comments and messages on social media, and participate in online conversations related to your industry. Building a strong online community around your brand can help improve your brand's image and attract new customers.&lt;br /&gt;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;/span&gt;
  68. &lt;ul&gt;
  69. &lt;li style="font-weight: 400;" aria-level="2"&gt;&lt;span style="font-weight: 400;"&gt;&amp;nbsp;This is an aspect of business ownership that many overlook. In this day and age, everyone knows its important to have a social media presence and to post regularly, but that only misses the main point. You want your social media presence to be a representation of your business, and if someone walked into your physical location, you would engage with them right? The same thing goes with social media. Don't just post, but have a conversation with your customers and make them feel heard. It pays to engage, as Sprout Social states that &lt;a href="https://sproutsocial.com/insights/social-media-statistics/"&gt;90% of consumers&lt;/a&gt; say they are more likely to buy from a company after having a positive social media interaction with them.&amp;nbsp;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;
  70. &lt;/ul&gt;
  71. &lt;/li&gt;
  72. &lt;/ul&gt;
  73. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;By following these tips, you can give your brand's online image a fresh start this spring. Whether you're updating your website, creating engaging content, or engaging with your audience, taking the time to freshen up your brand's online presence can help attract new customers and keep your existing ones engaged.&lt;/span&gt;&lt;/p&gt;</description><author>Matthew Wells(MatthewW@ezlocal.com)</author><pubDate>Thu, 14 Mar 2024 13:18:39 GMT</pubDate></item><item><title>How Directories Get You Ranked Higher Where It Matters</title><link>http://ezlocal.com/blog/post/why-directories-matter.aspx</link><description>&lt;div class="flex flex-grow flex-col max-w-full"&gt;
  74. &lt;div class="min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;amp;]:mt-5 overflow-x-auto" data-message-author-role="assistant" data-message-id="c7e81266-6bf1-4c91-aa55-3e30754240db"&gt;
  75. &lt;div class="markdown prose w-full break-words dark:prose-invert dark"&gt;
  76. &lt;p&gt;&lt;em&gt;&lt;strong&gt;How Being Listed on Online Directories Can Boost Your Google Ranking&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
  77. &lt;p&gt;Even though you know being listed on online directories is a great thing for your business, sometimes it can feel that the benefit isn't always obvious. After all, who still checks Yellow Pages? Read about how being on these directories helps you rank higher in the places you care about most below.&lt;/p&gt;
  78. &lt;p&gt;In today's digital age, having a strong online presence is crucial for the success of any business. One of the most effective ways to increase your online visibility is by being listed on online directories. While it may seem like a simple listing, being on these directories can actually have a significant impact on your Google ranking.&lt;/p&gt;
  79. &lt;p&gt;Google uses a variety of factors to determine where your website ranks in its search results, and one of these factors is the number of quality backlinks pointing to your site. Online directories provide valuable backlinks to your website, which can help improve your site's authority and increase its ranking in Google search results.&lt;br /&gt;&lt;br /&gt;Think about it like this: the internet is one giant highway, and your website is a billboard. Without having your website listed on any online directories that google trusts, your website is the equivalent of building a billboard in the middle of the desert. However, once you get your website on a multitude of trusted and reputable directories, it's like getting your billboard on every major highway.&lt;/p&gt;
  80. &lt;p&gt;Additionally, being listed on online directories can help improve your business's visibility in local search results. Many online directories are geo-targeted, meaning they are designed to help users find businesses in their area. By being listed on these directories, you can increase your chances of appearing in local search results when users are looking for products or services like yours in their area.&lt;/p&gt;
  81. &lt;p&gt;Being easily found locally is especially important for those in many different service fields such as HVAC, construction, cleaning, and more where the location of the consumer is important to your service. Not only does it make it so you can find qualified customers within your area, but it also will help you rank higher than competitors within your sector.&lt;/p&gt;
  82. &lt;p&gt;In conclusion, being listed on online directories is a simple yet effective way to improve your Google ranking and increase your online visibility. By taking advantage of these directories, you can help ensure that your business is easily found by potential customers when they are searching for products or services like yours online.&lt;/p&gt;
  83. &lt;/div&gt;
  84. &lt;/div&gt;
  85. &lt;/div&gt;
  86. &lt;div class="mt-1 flex justify-start gap-3 empty:hidden"&gt;
  87. &lt;div class="text-gray-400 flex self-end lg:self-center items-center justify-center lg:justify-start mt-0 -ml-1 h-7 gap-[2px] visible"&gt;&amp;nbsp;&lt;/div&gt;
  88. &lt;/div&gt;</description><author>Matthew Wells(MatthewW@ezlocal.com)</author><pubDate>Tue, 12 Mar 2024 17:58:10 GMT</pubDate></item><item><title>Shamrock Your March Marketing!</title><link>http://ezlocal.com/blog/post/st-patty-marketing.aspx</link><description>&lt;p&gt;&lt;strong&gt;As March approaches, it's time to embrace the luck of the Irish and get creative with your marketing efforts for St. Patrick's Day.&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;This festive holiday presents a golden opportunity for small businesses to attract customers and boost sales. Whether you're a retail store, restaurant, or service provider, there are plenty of ways to celebrate St. Patrick's Day and drive traffic to your business:&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;
  89. &lt;ol&gt;
  90. &lt;li&gt;
  91. &lt;p&gt;Green-Themed Promotions: Get into the spirit of St. Patrick's Day by offering green-themed promotions. Consider offering discounts on green products or services, or create special St. Patrick's Day bundles. You could also run a "wear green, get green" promotion, where customers who wear green to your store receive a discount.&lt;/p&gt;
  92. &lt;/li&gt;
  93. &lt;li&gt;
  94. &lt;p&gt;Social Media Contests: Engage your audience on social media with fun St. Patrick's Day contests. Encourage followers to share their best St. Patrick's Day-themed photos or videos for a chance to win a prize. This not only boosts engagement but also helps spread the word about your business.&lt;/p&gt;
  95. &lt;/li&gt;
  96. &lt;li&gt;
  97. &lt;p&gt;Irish-Inspired Menu Items: If you're a restaurant or food business, consider adding Irish-inspired menu items for St. Patrick's Day. Offer traditional Irish dishes like corned beef and cabbage, shepherd's pie, or Irish soda bread. You could also create festive green drinks or desserts to entice customers.&lt;/p&gt;
  98. &lt;/li&gt;
  99. &lt;li&gt;
  100. &lt;p&gt;St. Patrick's Day Decorations: Decorate your store or office with St. Patrick's Day-themed decorations to create a festive atmosphere. Use green and gold decorations, shamrocks, and leprechaun-themed items to set the mood. This can help attract customers and make them feel more inclined to make a purchase.&lt;/p&gt;
  101. &lt;/li&gt;
  102. &lt;li&gt;
  103. &lt;p&gt;Collaborate with Other Local Businesses: Partner with other local businesses to create St. Patrick's Day-themed events or promotions. This could include joint marketing efforts, cross-promotions, or hosting a St. Patrick's Day event together. Collaborating with other businesses can help expand your reach and attract new customers.&lt;/p&gt;
  104. &lt;/li&gt;
  105. &lt;/ol&gt;
  106. &lt;p&gt;St. Patrick's Day presents a great opportunity for small businesses to connect with customers and drive sales. By incorporating these St. Patrick's Day marketing ideas into your strategy, you can Shamrock Your Marketing and make this holiday a success for your business.&amp;nbsp;&lt;/p&gt;</description><author>Matthew Wells(MatthewW@ezlocal.com)</author><pubDate>Wed, 21 Feb 2024 15:43:20 GMT</pubDate></item><item><title>Google Is Shutting Down 22 million Websites</title><link>http://ezlocal.com/blog/post/google-shut-down.aspx</link><description>&lt;p&gt;&lt;em&gt;&lt;strong&gt;Managing your Google Business Profile is often one of the first steps a small business owner takes when setting up their online presence.&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
  107. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;In the past, one of the easiest ways to create and manage a website for your small business was to create a website through your Google Business Profile. However, &lt;a href="https://support.google.com/business/answer/14368911"&gt;Google has announced that it will be shutting down support for websites created through Google Business Profiles in March 2024&lt;/a&gt;. This shutdown is estimated to impact over twenty-two million websites created through the service.&lt;/span&gt;&lt;/p&gt;
  108. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;After March, w&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;hen your customers go to your website, they will be redirected to your Business Profile and this redirect will only work until June 10th, 2024. After June 10th, the redirect will no longer work and that link will be dead.&lt;/span&gt;&lt;/p&gt;
  109. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;This is especially bad news for small business owners because not every small business owner has the funds or resources to be able to afford another website. &lt;/span&gt;&lt;span style="font-weight: 400;"&gt;Here in this article, we will highlight potential alternative services that you can use to replace your current website that you made through your Google Business Profile.&lt;/span&gt;&lt;/p&gt;
  110. &lt;p&gt;Here are potential options for where you can get a replacement website:&lt;/p&gt;
  111. &lt;ul&gt;
  112. &lt;li&gt;&lt;strong&gt;EZlocal&lt;/strong&gt;&lt;/li&gt;
  113. &lt;/ul&gt;
  114. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;You already know that EZlocal can help you manage every aspect of your small businesses' online presence, and website management is no exception. We offer website services tailored to whatever you need. Whether you simply want to transfer an old website or want a new one built, EZlocal can help you make sure you do not lose any of your online presence in the switch. Not only will we build your website for you, but we can also take care of your website hosting as well.&lt;/span&gt;&lt;/p&gt;
  115. &lt;ul&gt;
  116. &lt;li&gt;&lt;strong&gt;WordPress&lt;/strong&gt;&lt;/li&gt;
  117. &lt;/ul&gt;
  118. &lt;p&gt;WordPress is one of the most popular and longstanding website creation services. Their website builders have gotten much more intuitive with the introduction of their "Divi" and "Elementor" builders which function as a visual builders/visual alternatives to their previous options.&lt;/p&gt;
  119. &lt;p&gt;Furthermore, WordPress is a great choice for your new website as since it has been around for a long time, there are a wealth of tutorials and resources on how to use and make the most out of their tools. Because of the wealth of resources available on platforms like YouTube, it is also one of the most customizable builders once you get comfortable using it.&lt;/p&gt;
  120. &lt;p&gt;However, it should be noted that WordPress is regarded as one of the less secure web design tools, so make sure you have everything set up correctly before going live with WordPress. Once you create your site, there are a variety of services and companies that you can pay to host your WordPress website.&lt;/p&gt;
  121. &lt;ul&gt;
  122. &lt;li&gt;&lt;strong&gt;Wix&lt;/strong&gt;&lt;/li&gt;
  123. &lt;/ul&gt;
  124. &lt;p&gt;As opposed to WordPress, Wix is a more modern and updated website design platform. Sporting a visual or "drag and drop" website builder, Wix is a much more intuitive and natural website builder to use, especially if you do not have experience building websites in the past.&amp;nbsp;&lt;/p&gt;
  125. &lt;p&gt;Wix, like SquareSpace which we will discuss next, is a hybrid design/hosting service which lets you both design and create and then host your website through their company. When compared to WordPress, you have the convenience of both a more intuitive creation proccess and not having to find a seperate hosting service, but these bonuses come at the cost of less customization options that WordPress would offer.&lt;/p&gt;
  126. &lt;ul&gt;
  127. &lt;li&gt;&lt;strong&gt;SquareSpace&lt;/strong&gt;&lt;/li&gt;
  128. &lt;/ul&gt;
  129. &lt;p&gt;SquareSpace is similar to Wix in that you do not need any prior website or coding experience in order to make the most out of their intuitive visual website builder. The most convenient element of SquareSpace, however, is that like Wix, they can also handle your website hosting services too.&lt;/p&gt;
  130. &lt;p&gt;However, some of this intuitivity does come at the cost of a lack of interactability tools and customization options. If you want a website that can scale with you and your knowledge, SquareSpace may not be the best choice. It is the most intuitive out of the three we have covered, even moreso than Wix, but comes at the cost of customization and scalability with problems akin to Wix. Choose SquareSpace if you simply want a new site up as quickly and easily as possible.&lt;/p&gt;
  131. &lt;p&gt;&lt;strong&gt;Summary&lt;br /&gt;&lt;br /&gt;&lt;/strong&gt;When it comes to picking where to create your new website for your business when Google shuts down websites made through their Google Business Profiles, it depends on what you value. EZlocal can handle everything from transferring over your old website to creating you a brand new one. However, if you want to do it yourself, there are many options available that we have previously mentioned.&lt;br /&gt;&lt;br /&gt;WordPress has the best customization options and the largest amount of resources available to help you make the most out of your website, but does not have the advantage of being as easy to pick up and use like Wix or SquareSpace. Meanwhile, if you want something that would make it as easy as possible to get your site up and running or a platform that wouldn't require much maintenance, maybe you'd do better with SquareSpace.&amp;nbsp;&lt;/p&gt;</description><author>Matthew Wells(MatthewW@ezlocal.com)</author><pubDate>Tue, 20 Feb 2024 15:54:35 GMT</pubDate></item><item><title>5 Common Online Pitfalls to Avoid for Your Small Business in 2024</title><link>http://ezlocal.com/blog/post/small-biz-traps.aspx</link><description>&lt;p&gt;In this digital era, even moreso than your physcial storefront, your online presence is paramount for the success of your small businesses. As we step into 2024, it's crucial to be aware of potential online pitfalls that can impact your business. In this article, we'll explore five common online challenges to avoid and provide insights on how to make the most of your online presence this year.&lt;/p&gt;
  132. &lt;ol&gt;
  133. &lt;li&gt;
  134. &lt;p&gt;&lt;strong&gt;Outdated Website Design:&lt;/strong&gt; If you find your business has no problem getting people to visit your website, but is struggling on actually converting those potential customers once they reach your landing page, take a look at your website. A poorly designed or outdated website can turn away potential customers. Every time a webpage takes slightly longer than expected to load or a user starts to have trouble navigating your user interface, that leads to missed conversions.&amp;nbsp;&lt;br /&gt;&lt;br /&gt;In 2024, make sure your website is visually appealing, mobile-friendly, and easy to navigate. Regularly update content, ensure fast loading times, and optimize for search engines. An up-to-date website reflects professionalism and contributes to a positive user experience. Aim to make it as easy and straightforward as possible for your potential customers to take your desired action.&lt;/p&gt;
  135. &lt;/li&gt;
  136. &lt;li&gt;
  137. &lt;p&gt;&lt;strong&gt;Inadequate Social Media Engagement:&lt;/strong&gt; Small business owners can often get (understandably) too focused on conversions. It makes sense, you ultimately need to be able to get your potential customers to buy your product or service so you can pay your overhead costs, bills, and more. However, it is important to not forget about the importance of brand image and awareness. Even if your ad copy is amazing, if potential customers don't see high-quality and consistent activity on your social media, they may begin to have second thoughts.&lt;br /&gt;&lt;br /&gt;Neglecting your social media presence is a missed opportunity. In the online landscape, social media is a powerful tool for connecting with your audience. Regularly update your social media profiles, share engaging content, and interact with your followers. Consistent and active engagement on social platforms helps build brand awareness and customer loyalty. Do research on your competition and see what hashtags and types of posts are trending or performing well within your niche.&lt;/p&gt;
  138. &lt;/li&gt;
  139. &lt;li&gt;
  140. &lt;p&gt;&lt;strong&gt;Ignoring Online Reviews:&lt;/strong&gt; Online reviews play a significant role in shaping your business's online reputation. They aren't the easiest thing to manage, however Ignoring or mishandling reviews, whether positive or negative, can majorly impact customer trust. Especially if you are in a service industry, your rating on Google and other search engines has just as large of an impact on consumer decision-making as your product quality does.&lt;br /&gt;&lt;br /&gt;Monitor online reviews on platforms like Google, Yelp, and industry-specific sites. Respond to reviews professionally, address concerns, and demonstrate your commitment to customer satisfaction. Positive reviews can enhance your online credibility, so make sure to remind customers both in person and online to leave a review if they are satsified with their service. Reviews, especially good ones, are one of the most important things that help you rank higher organically on search engines.&lt;/p&gt;
  141. &lt;/li&gt;
  142. &lt;li&gt;
  143. &lt;p&gt;&lt;strong&gt;Neglecting Cybersecurity Measures:&lt;/strong&gt; As more and more of business moves online, cybersecurity becomes increasingly critical. Since the COVID-19 pandemic, cybersecurity attacks targeting small business owners is at an all time high. Neglecting cybersecurity measures puts your business at risk of data breaches and online threats. &lt;br /&gt;&lt;br /&gt;There are many ways to improve your cybersecurity. First off, the reminder we stress the most is simple: do not give out your log-in or account information. Here at EZlocal, we have seen a major increase in scam accounts posing as Facebook/Meta employees messaging small business owners about fake problems with their page, such as a fake copyright notice or content policy warning. These are fake, Facebook and social media platforms will never ask you for that information, especially not through their own messaging applications. Make sure to keep up to date with cybersecurity threats as they are found, and implement training for new employees so they know what to watch out for.&lt;/p&gt;
  144. &lt;/li&gt;
  145. &lt;li&gt;
  146. &lt;p&gt;&lt;strong&gt;Unoptimized Online Shopping Experience:&lt;/strong&gt; For businesses engaged in e-commerce, optimizing the online shopping experience is vital. As we mentioned earlier in the website section, an inefficient or complicated checkout process, lack of product information, or slow website performance can drive potential customers away. &lt;br /&gt;&lt;br /&gt;Regularly assess and optimize your platform, streamline the checkout process, and ensure a seamless online shopping experience for your customers. If needed, redesign your landing page to focus more on generating the conversions you want to see. Try and support as many different payment methods as possible. When attempting to streamline the online shopping experience, first ask yourself if you would know where to go and what to click if you were a new customer. Potentially get friends or family who are not familiar with your business to go through the process, and take notes on what sections they tend to get stuck on. It is amazing what seeing through a fresh pair of eyes can reveal.&lt;/p&gt;
  147. &lt;/li&gt;
  148. &lt;/ol&gt;
  149. &lt;p&gt;In the fast-paced digital landscape of 2024, avoiding these online pitfalls is crucial for small businesses seeking success. By maintaining an updated website, active social media engagement, attentive review management, robust cybersecurity, and optimized e-commerce practices, you are giving your small business the best shot at success online.&lt;/p&gt;</description><author>Matthew Wells(MatthewW@ezlocal.com)</author><pubDate>Tue, 23 Jan 2024 16:02:28 GMT</pubDate></item><item><title>America's Small Business Surge</title><link>http://ezlocal.com/blog/post/small-business-surge.aspx</link><description>&lt;p&gt;&lt;strong&gt;Although Small Business Owners face more challenges than ever such as inflation, lingering economic effects from the pandemic, learning to navigate the online business landscape and more, hope is not lost in the eyes of the American people. In fact, it seems the opposite has been true.&lt;/strong&gt;&lt;/p&gt;
  150. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Small Businesses have seen record growth year-over-year for the past three years, as is being reported on by major publications such as &lt;/span&gt;&lt;a href="https://www.forbes.com/sites/rhettbuttle/2024/01/12/three-year-small-business-boom-is-unprecedented/?sh=1777c4933af9"&gt;&lt;span style="font-weight: 400;"&gt;Forbes&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt; and &lt;/span&gt;&lt;a href="https://www.inc.com/melissa-angell/new-small-business-applications-surged-55m-in-2023-marking-yet-another-record.html"&gt;&lt;span style="font-weight: 400;"&gt;Inc.&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;
  151. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Incorporating, owning, and operating your own small business is one of the core parts of what makes America great, and is also a sign for both the increase in interest in entrepreneurship as well as hope in our economy.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
  152. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;As stated in the &lt;/span&gt;&lt;a href="https://www.forbes.com/sites/rhettbuttle/2024/01/12/three-year-small-business-boom-is-unprecedented/?sh=1777c4933af9"&gt;&lt;span style="font-weight: 400;"&gt;article by Forbes&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt;, &lt;/span&gt;&lt;span style="font-weight: 400;"&gt;President and CEO of the National Association for the Self-Employed Keith Hall said &amp;ldquo;The consistent, record-shattering rate of small businesses surging throughout the nation is great news for not only our community, but also our local and national economy.&amp;rdquo;&lt;/span&gt;&lt;/p&gt;
  153. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;The confidence in one&amp;rsquo;s ability to start and succeed in their own business is a reflection of the belief of the American people in our economy. Not only are Americans opening more businesses in general, but at an ever increasing rate year-over-year.&lt;/span&gt;&lt;/p&gt;
  154. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;As discussed by &lt;/span&gt;&lt;a href="https://www.inc.com/melissa-angell/new-small-business-applications-surged-55m-in-2023-marking-yet-another-record.html"&gt;&lt;span style="font-weight: 400;"&gt;Inc. in their article&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt;,&amp;nbsp; &amp;ldquo;Americans submitted five million new small business applications in 2022 and 5.4 million in 2021. That's about 440,000 new business applications per month on average, according to the SBA. The agency underscores that this swift cadence of new business starts is 46 percent greater than that of the average of the past four years combined.&amp;rdquo;&lt;/span&gt;&lt;/p&gt;
  155. &lt;p&gt;This growth in small business creation can be linked to many things, such as the &lt;a href="https://www.sba.gov/article/2023/11/21/sba-announces-biden-harris-administrations-progress-small-business-lending-end-year-capital-program"&gt;52 billion in capital, disaster relief, and bonding&lt;/a&gt; given to small businesses and disaster-impacted communities across America by the Small Business Association this past fiscal year.&lt;/p&gt;</description><author>Matthew Wells(MatthewW@ezlocal.com)</author><pubDate>Tue, 16 Jan 2024 16:24:19 GMT</pubDate></item><item><title>‘Tis the Season (of Small Business)!</title><link>http://ezlocal.com/blog/post/seasonofsmallbusiness.aspx</link><description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;The holiday season is an important time for any business, but especially for small businesses. &lt;/span&gt;&lt;/p&gt;
  156. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;In their &lt;/span&gt;&lt;a href="https://www.constantcontact.com/blog/small-business-now-report/?utm_source=pr&amp;amp;utm_medium=pressrelease&amp;amp;utm_campaign=sbn-2023-holiday"&gt;&lt;span style="font-weight: 400;"&gt;Small Business Report Now&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt;, marketing company Constant Contact reports that &amp;ldquo;50 percent of small businesses get at least one quarter of their annual revenue from holiday shoppers, and that number jumps to 73 percent for small businesses in the retail/ecommerce space.&amp;rdquo;&lt;/span&gt;&lt;/p&gt;
  157. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;The impact of the holiday season on small businesses is also Recognized by the SBA, the Small Business Administration, and has been the inspiration for their latest campaign. Dubbed &amp;ldquo;Season of Small Business&amp;rdquo;, the campaign&amp;rsquo;s focus is to drive American consumers to shop at small businesses this Holiday season.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
  158. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;This campaign and push for consumers to focus on small businesses comes at the perfect time, as the &lt;/span&gt;&lt;a href="https://www.nfib.com/content/press-release/economy/small-business-owners-pessimistic-about-future-business-conditions/"&gt;&lt;span style="font-weight: 400;"&gt;Small Business Optimism&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt;&lt;a href="https://www.nfib.com/content/press-release/economy/small-business-owners-pessimistic-about-future-business-conditions/"&gt; Index&lt;/a&gt; published by the National Federation of Independent Businesses (NFIB) reports that small business owners are still pessimistic about the future, as this month &amp;ldquo;...marks the 23rd consecutive month below the 50-year average of 98.&amp;rdquo;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
  159. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Yet despite the challenges small businesses are facing in many areas, there are also reasons to be hopeful about the end of the year and the start of 2024. According to &lt;/span&gt;&lt;a href="https://www.retaildive.com/news/winners-losers-black-friday-2023/700647/"&gt;&lt;span style="font-weight: 400;"&gt;Retail Dive&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt;, &amp;ldquo;Consumers spent a record $9.8 billion online on Black Friday, according to data from Adobe Analytics. That&amp;rsquo;s up 7.5% from last year."&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
  160. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;With consumer spending up during Black Friday, a successful Small Business Saturday, and now the Season of Small Business campaign from the SBA, it seems the spotlight from both the government and consumers alike is shifting back to small businesses.&lt;/span&gt;&lt;/p&gt;</description><author>Matthew Wells(MatthewW@ezlocal.com)</author><pubDate>Wed, 13 Dec 2023 14:13:48 GMT</pubDate></item><item><title>Scammers Have Small Businesses in Their Sights - How to Stay Safe</title><link>http://ezlocal.com/blog/post/small-biz-scam.aspx</link><description>&lt;p&gt;&lt;em&gt;&lt;strong&gt;A key part of running a small business in this day and age is managing your social media presence and account. &lt;/strong&gt;&lt;/em&gt;It used to be that your physical storefront was the face of your brand, but for many it is now their social media pages and websites.&lt;/p&gt;
  161. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Just as it is important to post regularly on social media to build your brand, it is equally important to respond to messages and questions people may message you directly. &lt;/span&gt;&lt;/p&gt;
  162. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;However, your private messages on social media are the breeding ground for one of the most popular and dangerous scams to watch out for. If you have a Facebook page, you have probably noticed an influx of messages from accounts presenting themselves as official accounts with Facebook.&lt;/span&gt;&lt;/p&gt;
  163. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;CBS Chicago has &lt;/span&gt;&lt;a href="https://www.cbsnews.com/chicago/news/hackers-targeting-small-businesses-often-leaving-devastating-impacts/?intcid=CNM-00-10abd1h"&gt;&lt;span style="font-weight: 400;"&gt;highlighted this problem in a recent article&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt;, where a local artist fell victim to the scam. The imposter account claimed there was an issue with her small business page, and threatened to delete her account immediately unless she provided her login information. &lt;/span&gt;&lt;span style="font-weight: 400;"&gt;Just minutes later, the scammer logged into her account and racked up charges on her business account.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
  164. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;According to the article, 73% of small businesses have suffered a cybersecurity attack in the last year.&lt;/span&gt;&lt;/p&gt;
  165. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Many of the messages will start the same or have the same script they follow - this is an easy way to identify the scam. They pretend they are working with Facebook and are sending you a message warning you that you have something wrong with your account or page, such as a copyright violation or suspicious activity, and that your account will be deleted if no action is taken.&lt;/span&gt;&lt;/p&gt;
  166. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;According to James Lee, Chief Operating Officer of the Identity Theft Resource Center, &amp;ldquo;the number of small businesses being attacked has grown tremendously over the past three years&amp;rdquo;.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
  167. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Lee further states that 40% of small businesses have lost revenue in a cyberattack, and that the best thing you can do is to work with an outside advisor to help stay vigilant and make the right decisions for your online presence.&lt;/span&gt;&lt;/p&gt;
  168. &lt;p&gt;&lt;span style="font-weight: 400;"&gt; In general, always air on the side of caution when asked to give your login information or personal details to any account.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;</description><author>Matthew Wells(MatthewW@ezlocal.com)</author><pubDate>Fri, 03 Nov 2023 16:14:14 GMT</pubDate></item><item><title>Brewing Up a Potion of Success!</title><link>http://ezlocal.com/blog/post/5-halloween-ideas.aspx</link><description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;&lt;em&gt;As a small business owner,&lt;/em&gt; you need to use every opportunity given to you in order to help you grow. Holidays and the seasons surrounding them are always fantastic chances to use your imagination to create new and exciting advertisements and products. Here are five ideas of how to use Halloween Spirit to your advantage:&lt;/span&gt;&lt;/p&gt;
  169. &lt;ul&gt;
  170. &lt;li aria-level="1"&gt;&lt;strong&gt;Offer a Sale or Discount for Costumes&lt;/strong&gt;&lt;/li&gt;
  171. &lt;/ul&gt;
  172. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Offering a sale or discount if someone wears a costume will get people in the door, and also help build a bond to your local community by showing you care about the fun aspects of the holiday. This also encourages parents to bring their children into the store if they themselves would not want to wear a costume, but still want to take advantage of the sale.&lt;/span&gt;&lt;/p&gt;
  173. &lt;ul&gt;
  174. &lt;li aria-level="1"&gt;&lt;strong&gt;Offer a Seasonal or Limited Halloween Product/Version&lt;/strong&gt;&lt;/li&gt;
  175. &lt;/ul&gt;
  176. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Having a limited or seasonal product is a great way to drive hype and excitement about your business. Just look at Starbucks, their pumpkin spice lattes and candy cane hot chocolate get people more excited when they come back &lt;em&gt;because&lt;/em&gt; they know it won&amp;rsquo;t always be around, compared to if they were products that was available all year.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
  177. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;For an example if you are a baker, consider adding a limited pumpkin or halloween-themed pastry. If you run a pet store, potentially add seasonally themed pet costumes and treats!&lt;/span&gt;&lt;/p&gt;
  178. &lt;ul&gt;
  179. &lt;li aria-level="1"&gt;&lt;strong&gt;Welcome Trick-or-Treaters to Your Location&lt;/strong&gt;&lt;/li&gt;
  180. &lt;/ul&gt;
  181. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Engaging with trick-or-treaters and giving out candy not only brings kids to your location, but also brings their parents as well. It is a great way to build awareness about your location and product! Even if they do not purchase anything, they leave with the knowledge of your business and where they can find you. Parents will also appreciate you giving out free candy to their kids, which leaves a good impression.&lt;/span&gt;&lt;/p&gt;
  182. &lt;ul&gt;
  183. &lt;li aria-level="1"&gt;&lt;strong&gt;Host a Pumpkin Carving Contest&lt;/strong&gt;&lt;/li&gt;
  184. &lt;/ul&gt;
  185. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Having a pumpkin carving contest does two main things. First, it gets you engaged with your local community and helps you build connections. Second, those who win get a taste of your product, which can turn them into future customers. The cost of whatever prize you give to the winner(s) of the contest is usually cheaper than what you would&amp;rsquo;ve paid for the same growth of brand awareness through more traditional marketing means, and helps further integrate you with your local community like previously stated.&lt;/span&gt;&lt;/p&gt;
  186. &lt;ul&gt;
  187. &lt;li aria-level="1"&gt;&lt;strong&gt;Adorn Your Store with Spooky Decorations&lt;/strong&gt;&lt;/li&gt;
  188. &lt;/ul&gt;
  189. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Hanging up spooky decorations helps show your holiday spirit, and can keep customers in the store longer as they look at all of the decorations and changes you've made to your store. Especially if the decorations can be seen from the outside, it will be more likely to catch a prospective customer&amp;rsquo;s eye. Having your store change with the holiday season(s) incentivizes people to come back throughout the year to see how your store changes its look.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;</description><author>Matthew Wells(MatthewW@ezlocal.com)</author><pubDate>Tue, 17 Oct 2023 18:24:40 GMT</pubDate></item><item><title>A Small Business Cinderella Story</title><link>http://ezlocal.com/blog/post/small-business-cinderella.aspx</link><description>&lt;p style="text-align: left;"&gt;&lt;strong&gt;In the modern business landscape, the power of digital and social media marketing becomes increasingly clear each year. As companies have realized this, businesses big and small alike have been putting an ever growing focus and budget on digital and social media marketing.&amp;nbsp;&lt;/strong&gt;&lt;/p&gt;
  190. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;However, just like any other form of marketing, it can often take time and many attempts of trial and error to start seeing the fruits of your labor. This makes it easy to forget just how much one viral post or campaign can impact your business. &lt;/span&gt;&lt;a href="https://apnews.com/article/small-business-viral-coke-float-cronut-807765e8dd50c01c168c308965a5336e"&gt;&lt;span style="font-weight: 400;"&gt;In an article published by The Associated Press&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt;, they highlight multiple stories of small businesses that grew into overnight Cinderella stories by a post going viral.&lt;/span&gt;&lt;/p&gt;
  191. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Every small business owner dreams of something like this happening to their business but to Nicholas Heller, the current owner of the Lexington Candy Shop in New York City, it quickly became his reality.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
  192. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Founded in 1925, Lexington Candy Shop was used to doing things the old fashioned way. They describe themselves on their &lt;/span&gt;&lt;a href="https://www.lexingtoncandyshop.com/"&gt;&lt;span style="font-weight: 400;"&gt;website&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt; as &amp;ldquo;&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;New York City&amp;rsquo;s only reminder of a bygone era when soda fountains and luncheonettes were fixtures in every neighborhood throughout New York&amp;rdquo;. &lt;/span&gt;&lt;/p&gt;
  193. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;H&lt;/span&gt;&lt;span style="font-weight: 400;"&gt;owever, when a TikTok and Instagram influencer by the name of New York Nico stopped by his business for his signature Coke Float and made a post about the drink, he unknowingly unaltered the future of Lexington Candy Shop forever.&lt;/span&gt;&lt;/p&gt;
  194. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;New York Nico&amp;rsquo;s post quickly went viral, receiving almost 5 million likes. Lexington Candy Shop went from an old-school small business preserving a rich part of New York History to an overnight sensation. The next day after the post, lines started forming outside the shop as soon as eight in the morning. These lines haven&amp;rsquo;t stopped since Lexington Candy Shop went viral, and has translated to lasting change for the business.&lt;/span&gt;&lt;/p&gt;
  195. &lt;p&gt;&lt;span style="font-weight: 400;"&gt;The ability for digital marketing and posts to go viral and get your business seen is one of the many ways focusing on digital and social media marketing can help your small business succeed, and is why we believe in the ability our services provide to assist you in growth for your company.&lt;/span&gt;&lt;/p&gt;</description><author>Matthew Wells(MatthewW@ezlocal.com)</author><pubDate>Tue, 17 Oct 2023 18:04:38 GMT</pubDate></item><item><title>Tip: Implement Structured Data Markup for SEO</title><link>http://ezlocal.com/blog/post/tip-structured-data-for-seo.aspx</link><description>&lt;p class="lead"&gt;&lt;em&gt;Explanation:&lt;/em&gt; Structured data markup, also known as schema markup, is a powerful but often underutilized technique for improving your website's visibility in search engine results. It provides search engines with specific information about your content, which can lead to rich snippets and enhanced search results. Here's how you can implement structured data markup:&lt;/p&gt;
  196. &lt;ol&gt;
  197. &lt;li&gt;&lt;strong&gt;Identify Relevant Schema Types&lt;/strong&gt;: Research and identify the appropriate schema types for your content. There are various schema types available, including local business, product, FAQ, events, reviews/ratings, check ins and more.&amp;nbsp;&lt;/li&gt;
  198. &lt;li&gt;&lt;strong&gt;Add Markup to Your HTML&lt;/strong&gt;: Insert the structured data markup into the HTML code of your webpages. You can do this manually or use online tools like Google's Structured Data Markup Helper to generate the code.&lt;/li&gt;
  199. &lt;li&gt;&lt;strong&gt;Test with Google's Structured Data Testing Tool&lt;/strong&gt;: After adding the markup, it's crucial to test it using Google's &lt;a href="https://validator.schema.org/"&gt;Structured Data Testing Tool&lt;/a&gt; (or the &lt;a href="https://search.google.com/test/rich-results"&gt;Rich Results Test&lt;/a&gt;, depending on the schema feature). This tool helps ensure that your markup is correctly implemented and recognized by search engines.&lt;/li&gt;
  200. &lt;li&gt;&lt;strong&gt;Submit to Google Search Console&lt;/strong&gt;: If everything checks out, submit your updated sitemap to Google Search Console. This will prompt Google to re-crawl your pages and potentially display rich snippets in search results.&lt;/li&gt;
  201. &lt;li&gt;&lt;strong&gt;Monitor and Maintain&lt;/strong&gt;: Regularly monitor your structured data to ensure it remains accurate and up-to-date. Changes in your content may require adjustments to the markup.&lt;/li&gt;
  202. &lt;/ol&gt;
  203. &lt;p&gt;Structured data markup can provide a competitive edge in search engine results by making your listings more informative and attractive to users. It can also improve the visibility of your content in voice search and other emerging search technologies. EZlocal uses these features on customer websites and encourages business owners to explore this advanced SEO technique to stand out in search results.&lt;/p&gt;</description><author>Tina Lane()</author><pubDate>Thu, 05 Oct 2023 12:51:48 GMT</pubDate></item><item><title>Gearing Up for Fall: A Small Business Guide to Success</title><link>http://ezlocal.com/blog/post/gearing-up-for-fall-a-small-business-guide.aspx</link><description>&lt;p&gt;Fall is more than just pumpkin spice lattes and falling leaves; it's a fantastic season for small businesses to flourish. As the weather cools and leaves change colors, consumers embrace a sense of change and renewal. This presents an ideal backdrop for entrepreneurs to infuse their business strategies with creativity and innovation.&lt;/p&gt;
  204. &lt;p&gt;Here are some effective strategies to help your small business gear up for a fruitful fall season:&lt;/p&gt;
  205. &lt;h3&gt;1. &lt;strong&gt;Seasonal Decor and Merchandise&lt;/strong&gt;&lt;/h3&gt;
  206. &lt;p&gt;Start by transforming your storefront or website with a touch of fall. Use autumnal colors, decorations, and seasonal merchandise to create a warm and inviting atmosphere. Consider offering limited-time fall-themed products to entice customers.&lt;/p&gt;
  207. &lt;h3&gt;2. &lt;strong&gt;Autumn Marketing Campaigns&lt;/strong&gt;&lt;/h3&gt;
  208. &lt;p&gt;Launch captivating marketing campaigns tailored to the season. Utilize fall imagery, themes, and colors in your ads, social media posts, and email marketing. Highlight how your products or services enhance the fall experience for your customers.&lt;/p&gt;
  209. &lt;h3&gt;3. &lt;strong&gt;Engage in Local Events&lt;/strong&gt;&lt;/h3&gt;
  210. &lt;p&gt;Fall often brings community events like festivals, craft fairs, and farmers' markets. Participate in these events to connect with local customers, showcase your offerings, and build brand awareness.&lt;/p&gt;
  211. &lt;h3&gt;4. &lt;strong&gt;Seasonal Promotions and Discounts&lt;/strong&gt;&lt;/h3&gt;
  212. &lt;p&gt;Offer special fall promotions and discounts to attract budget-conscious customers. Consider bundling products or services to provide added value and entice shoppers to make a purchase.&lt;/p&gt;
  213. &lt;h3&gt;5. &lt;strong&gt;Content Marketing&lt;/strong&gt;&lt;/h3&gt;
  214. &lt;p&gt;Create seasonal content that resonates with your target audience. Share autumn-inspired blog posts, videos, or social media content. Offer tips, advice, or stories related to fall and how your business fits into this cozy season.&lt;/p&gt;
  215. &lt;h3&gt;6. &lt;strong&gt;Customer Loyalty Programs&lt;/strong&gt;&lt;/h3&gt;
  216. &lt;p&gt;Reward your loyal customers with exclusive fall-themed offers or discounts. Implementing a loyalty program can encourage repeat business and build strong customer relationships.&lt;/p&gt;
  217. &lt;h3&gt;7. &lt;strong&gt;Prepare for Holidays&lt;/strong&gt;&lt;/h3&gt;
  218. &lt;p&gt;Fall includes major holidays like Halloween and Thanksgiving. Plan ahead for holiday-themed promotions, decorations, and special events that align with these celebrations.&lt;/p&gt;
  219. &lt;h3&gt;8. &lt;strong&gt;Stock Up and Streamline Operations&lt;/strong&gt;&lt;/h3&gt;
  220. &lt;p&gt;As the holiday season approaches, ensure you have sufficient inventory, and optimize your operations to handle increased demand efficiently.&lt;/p&gt;
  221. &lt;h3&gt;9. &lt;strong&gt;Online Presence&lt;/strong&gt;&lt;/h3&gt;
  222. &lt;p&gt;Ensure your website is up-to-date, user-friendly, and mobile-responsive. Many shoppers will browse and shop online during the fall, so a strong online presence is crucial.&lt;/p&gt;
  223. &lt;h3&gt;10. &lt;strong&gt;Collect Customer Feedback&lt;/strong&gt;&lt;/h3&gt;
  224. &lt;p&gt;Lastly, actively collect feedback from your customers. Understanding their preferences and experiences can help you tailor your fall strategies to better meet their needs.&lt;/p&gt;
  225. &lt;p&gt;By embracing the spirit of fall and implementing these strategies, your small business can not only gear up for a successful season but also create memorable experiences that keep customers coming back year after year. With a little creativity and planning, you can make this fall one of your best seasons yet.&lt;/p&gt;</description><author>Brandon Kosters(cs@ezlocal.com)</author><pubDate>Wed, 06 Sep 2023 14:59:59 GMT</pubDate></item><item><title>Top 3 Book Recommendations For National Read a Book Day</title><link>http://ezlocal.com/blog/post/national-read-a-book-day.aspx</link><description>&lt;p&gt;In the world of small business ownership, continuous learning is the key to staying ahead of the curve. As entrepreneurs, we face challenges and opportunities daily, and embracing the wisdom of others can significantly impact our journey. One powerful way to gain insights, strategies, and motivation is through reading.&lt;/p&gt;
  226. &lt;p&gt;&lt;strong&gt;$100 Million Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi&lt;/strong&gt;&lt;/p&gt;
  227. &lt;p&gt;Alex Hormozi's book &lt;a href="https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/173747574X?_encoding=UTF8&amp;amp;qid=&amp;amp;sr=&amp;amp;linkCode=sl1&amp;amp;tag=carmenstreasurefinds-20&amp;amp;linkId=9b237333d290ac179e31acc8817d3294&amp;amp;language=en_US&amp;amp;ref_=as_li_ss_tl" target="_blank" rel="noopener"&gt;takes an ingenious approach to business growth&lt;/a&gt;. He demonstrates how crafting irresistible offers can turn readers into loyal customers. The book is concise, full of actionable tips, and perfect for entrepreneurs at any level.&lt;/p&gt;
  228. &lt;p&gt;&lt;strong&gt;The Book of Five Rings by Miyamoto Musashi&lt;/strong&gt;&lt;/p&gt;
  229. &lt;p&gt;Miyamoto Musashi's classic masterpiece &lt;a href="https://www.amazon.com/Book-Five-Rings-Musashi-Miyamoto/dp/B0BYRJNKWY/ref=sr_1_1?crid=3JUWRPINIQR84&amp;amp;keywords=book+of+five+rings&amp;amp;qid=1694010691&amp;amp;s=books&amp;amp;sprefix=book+of+five+rings%2Cstripbooks%2C111&amp;amp;sr=1-1" target="_blank" rel="noopener"&gt;offers profound wisdom on strategy and mindset&lt;/a&gt;. While he primarily delves into martial arts philosophy, the principles are easily applicable to the business world. Musashi's emphasis on perseverance, adaptability, and continual improvement resonates deeply with entrepreneurs.&lt;/p&gt;
  230. &lt;p&gt;&lt;strong&gt;The Ideal Team Player: How To Recognize Essential Virtues by Patrick Lencioni&lt;/strong&gt;&lt;/p&gt;
  231. &lt;p&gt;Patrick Lencioni's work is a valuable addition to any small business owner's reading list. He explores the &lt;a href="https://www.amazon.com/Ideal-Team-Player-Recognize-Cultivate/dp/1119209595/ref=sr_1_1?crid=1OLPWJV6WQAY0&amp;amp;keywords=the+ideal+team+player&amp;amp;qid=1694010823&amp;amp;s=books&amp;amp;sprefix=the+ideal+team+player%2Cstripbooks%2C105&amp;amp;sr=1-1" target="_blank" rel="noopener"&gt;virtues of an ideal team player&lt;/a&gt;: humility, the lack of excessive ego or concerns about status, and the willingness to strive for team success.&amp;nbsp;&lt;/p&gt;
  232. &lt;p&gt;In the realm of small business ownership, a hunger for knowledge is the linchpin for maintaining a competitive edge. Entrepreneurs grapple with a dynamic landscape, where each day brings forth fresh challenges and prospects. Embracing the wisdom bestowed by those who've traversed similar paths can be an enlightening compass for your entrepreneurial expedition. And there exists a singular conduit to gather these invaluable insights, strategies, and a dose of motivation - the simple act of reading.&lt;/p&gt;
  233. &lt;p&gt;&amp;nbsp;&lt;/p&gt;</description><author>Brandon Kosters(cs@ezlocal.com)</author><pubDate>Wed, 06 Sep 2023 14:20:46 GMT</pubDate></item><item><title>How Edison Helped Form The Movie Industry</title><link>http://ezlocal.com/blog/post/how-edison-helped-form-the-movie-industry.aspx</link><description>&lt;p&gt;August 31st marks a significant milestone in the world of commerce and innovation. According to the &lt;a href="https://www.loc.gov/item/today-in-history/august-31/" target="_blank" rel="noopener"&gt;Library of Congress&lt;/a&gt;, on this day in 1897, renowned inventor Thomas Edison received a patent for the Kinetographic Camera, a groundbreaking invention that would change the course of history.&lt;/p&gt;
  234. &lt;p&gt;Thomas Edison's Kinetographic Camera wasn't just a leap in art and entertainment; it was a catalyst for commerce and small businesses. This invention paved the way for the motion picture industry, but also paved the way for new channels of communication between businesses and consumers. It opened doors for entrepreneurs to tell stories and create experiences that resonate with audiences.&lt;/p&gt;
  235. &lt;p&gt;The early Edison Lab films typically showing people sneezing, kissing, dancing, and waving. Edison's films captured everyday actions, a reminder of the relatable moments that hold power &amp;ndash; just think about TikTok, or YouTube shorts, and how these have been game changers for businesses across all industries. For wedding videographers and production services, specifically, this approach translates into capturing genuine emotions and experiences, and helping to prserve memories for clients.&amp;nbsp;&lt;/p&gt;
  236. &lt;p&gt;Take note, small business owners &amp;ndash; embrace innovation, nurture creativity, and recognize the potential in everyday moments.&lt;/p&gt;
  237. &lt;p&gt;&amp;nbsp;&lt;/p&gt;
  238. &lt;p&gt;&amp;nbsp;&lt;/p&gt;</description><author>Brandon Kosters(cs@ezlocal.com)</author><pubDate>Tue, 29 Aug 2023 18:22:20 GMT</pubDate></item><item><title>Devil’s Teeth Baking Company and 16 Others Set to Revitalize San Francisco’s Financial District</title><link>http://ezlocal.com/blog/post/seventeen-small-businesses-set-to-revitalize-sf.aspx</link><description>&lt;p&gt;In a city known for its vibrant spirit, a group of small businesses is poised to breathe new life into San Francisco's Financial District, according to the &lt;a href="https://www.sfexaminer.com/news/business/why-17-sf-small-businesses-bet-big-on-downtown-turnaround/article_2452978e-42b8-11ee-9c02-3fdaf5a5f11f.html" target="_blank" rel="noopener"&gt;San Francisco Examiner&lt;/a&gt;. Among these pioneers is Devil&amp;rsquo;s Teeth Baking Company, a beloved bakery that has been a staple in the outer San Francisco community for over a decade. Despite the setbacks brought on by the pandemic, Devil&amp;rsquo;s Teeth and sixteen other businesses are gearing up to take part in Mayor London Breed&amp;rsquo;s &amp;ldquo;Vacant to Vibrant&amp;rdquo; program.&lt;/p&gt;
  239. &lt;p&gt;The initiative, a collaboration between the Office of Economic and Workforce Development and San Francisco New Deal, is designed to transform empty storefronts into bustling pop-ups for three months. This effort is fueled by grants of up to $8,000, which provide crucial financial and technical support to these enterprises. Mayor Breed's vision is clear: reshape the Financial District into a hub of creativity and entertainment&lt;/p&gt;
  240. &lt;p&gt;Devil&amp;rsquo;s Teeth Baking Company and its fellow trailblazers are proving that the heart of San Francisco beats stronger than ever. With "Vacant to Vibrant," they've not just revitalized storefronts, but ignited a sense of community and possibility that will continue to shape the city's future.&lt;/p&gt;</description><author>Brandon Kosters(cs@ezlocal.com)</author><pubDate>Fri, 25 Aug 2023 20:19:24 GMT</pubDate></item><item><title>Online Reputation Management Tips For Small Businesses</title><link>http://ezlocal.com/blog/post/online-reputation-management-tips-for-small-biz.aspx</link><description>&lt;p&gt;In today's rapidly evolving digital landscape, where information travels at the speed of a click, managing your online reputation has become an imperative for small business owners. In an era where customers increasingly turn to the internet for insights before making purchase decisions, the image your business portrays online can significantly impact your success. This blog explores the critical importance of online reputation management for small businesses and provides insights into why investing in this aspect of your digital presence is a game-changer.&lt;/p&gt;
  241. &lt;p&gt;&lt;strong&gt;The Digital First Impression:&lt;/strong&gt; Consider this: the first interaction many potential customers have with your business occurs online. Whether it's through your website, social media profiles, or online reviews, these virtual touchpoints shape the initial impression of your brand. A positive online reputation can instill trust and confidence, while a negative one can deter customers before they even engage with your products or services.&lt;/p&gt;
  242. &lt;p&gt;&lt;strong&gt;Building Credibility and Trust:&lt;/strong&gt; Online reputation management isn't just about mitigating negative reviews. It's also about showcasing the strengths of your business and establishing credibility. Regularly updating your website, providing accurate and relevant information, and engaging with customers on social media all contribute to a positive perception of your brand.&lt;/p&gt;
  243. &lt;p&gt;&lt;strong&gt;Customer Perception and Reviews:&lt;/strong&gt; Online reviews wield significant influence. Positive reviews can drive sales and customer loyalty, while negative ones can have the opposite effect. Actively encouraging satisfied customers to leave reviews and promptly addressing negative feedback demonstrates your commitment to customer satisfaction.&lt;/p&gt;
  244. &lt;p&gt;&lt;strong&gt;Navigating the Social Sphere:&lt;/strong&gt; Social media platforms offer a direct line of communication with your audience. Engaging with customers through timely responses, informative content, and interactive posts not only fosters a sense of community but also contributes to your online reputation.&lt;/p&gt;
  245. &lt;p&gt;&lt;strong&gt;Monitoring and Adapting:&lt;/strong&gt; Monitoring your online reputation is an ongoing process. Utilize tools to track mentions, reviews, and comments across various platforms. Address negative feedback professionally and promptly, demonstrating your dedication to resolving issues.&lt;/p&gt;
  246. &lt;p&gt;&lt;strong&gt;Conclusion: The Bottom Line of Reputation Management:&lt;/strong&gt; In the digital age, online reputation management is synonymous with brand management. Your brand's virtual image directly impacts how potential customers perceive your business. By actively managing your online reputation, you can build trust, establish credibility, and influence customer decisions. Small business owners who prioritize reputation management gain a competitive edge in an increasingly crowded online marketplace. Remember, your online reputation is an asset that, when nurtured, can lead to increased customer loyalty, higher sales, and a stronger foothold in the digital world.&lt;/p&gt;</description><author>Brandon Kosters(cs@ezlocal.com)</author><pubDate>Tue, 22 Aug 2023 19:34:35 GMT</pubDate></item><item><title>Harnessing the Hashtag: Celebrating its Anniversary with Tips for Small Business Owners</title><link>http://ezlocal.com/blog/post/harnessing-the-hashtag-for-small-businesses.aspx</link><description>&lt;p&gt;&lt;strong&gt;The Hashtag's Pioneering Journey: #Hashtag Turns 16:&lt;/strong&gt; Back in 2007, Chris Messina's tweet proposing the use of hashtags changed the way we communicate on social media forever. That single tweet led to the emergence of a global trend that quickly became an essential element of online conversations.&lt;/p&gt;
  247. &lt;p&gt;&lt;strong&gt;From Trend to Strategy: The Hashtag Evolution:&lt;/strong&gt; From its humble beginnings, the hashtag has matured into a powerful marketing tool. It's no longer just about joining conversations &amp;ndash; it's about strategically positioning your business in a crowded digital space. Small business owners can learn from the hashtag's evolution to craft impactful social media strategies.&lt;/p&gt;
  248. &lt;p&gt;&lt;strong&gt;Unleashing the Hashtag's Potential:&lt;/strong&gt;&lt;/p&gt;
  249. &lt;ol&gt;
  250. &lt;li&gt;
  251. &lt;p&gt;&lt;strong&gt;Discoverability and Trending Hashtags:&lt;/strong&gt; Relevant and trending hashtags can help your content reach a broader audience. A fantastic resource for finding these hashtags is &lt;strong&gt;best-hashtags.com&lt;/strong&gt;, a website that provides insights into new and trending hashtags across platforms.&lt;/p&gt;
  252. &lt;/li&gt;
  253. &lt;li&gt;
  254. &lt;p&gt;&lt;strong&gt;Building Community and Engagement:&lt;/strong&gt; Branded hashtags can foster a sense of community among your followers. They encourage users to share content under the same tag, creating a unified online presence for your business.&lt;/p&gt;
  255. &lt;/li&gt;
  256. &lt;li&gt;
  257. &lt;p&gt;&lt;strong&gt;Campaign Amplification:&lt;/strong&gt; Hashtags are a fantastic tool for promoting campaigns, product launches, and events. The right hashtag can amplify your message and encourage users to participate.&lt;/p&gt;
  258. &lt;/li&gt;
  259. &lt;/ol&gt;
  260. &lt;p&gt;&lt;strong&gt;Using Hashtags Effectively: Best Practices:&lt;/strong&gt;&lt;/p&gt;
  261. &lt;ol&gt;
  262. &lt;li&gt;
  263. &lt;p&gt;&lt;strong&gt;Research and Variety:&lt;/strong&gt; Leverage resources like &lt;strong&gt;best-hashtags.com&lt;/strong&gt; to stay updated on trending and relevant hashtags. However, avoid using the same set of hashtags repeatedly, as their effectiveness can diminish over time.&lt;/p&gt;
  264. &lt;/li&gt;
  265. &lt;li&gt;
  266. &lt;p&gt;&lt;strong&gt;Balancing Quantity:&lt;/strong&gt; While using multiple hashtags can increase discoverability, overloading your posts with hashtags can come across as spammy. Strike a balance and choose quality over quantity.&lt;/p&gt;
  267. &lt;/li&gt;
  268. &lt;li&gt;
  269. &lt;p&gt;&lt;strong&gt;Measuring Impact:&lt;/strong&gt; Regularly monitor the performance of your hashtag campaigns. Platforms like Instagram offer insights into the reach and engagement of individual posts.&lt;/p&gt;
  270. &lt;/li&gt;
  271. &lt;/ol&gt;
  272. &lt;p&gt;&lt;strong&gt;Understanding Hashtag Fatigue: The Law of Diminishing Returns:&lt;/strong&gt; As hashtags gain popularity, using the same tags repeatedly can lead to a phenomenon known as "hashtag fatigue." While a hashtag may yield great results initially, its impact diminishes with frequent use. Users might start to ignore or gloss over posts that feature the same hashtags over and over again.&lt;/p&gt;
  273. &lt;p&gt;&lt;strong&gt;Conclusion:&lt;/strong&gt; The hashtag's journey from a curious symbol to a marketing powerhouse is a testament to the dynamic nature of the digital world. Small business owners can learn valuable lessons from this evolution. By staying updated on new and trending hashtags through resources like &lt;strong&gt;best-hashtags.com&lt;/strong&gt;, maintaining variety, and understanding the concept of hashtag fatigue, businesses can unleash the full potential of hashtags to reach, engage, and grow their audience. As we celebrate the anniversary of the first tweeted hashtag, let's embrace the hashtag's transformative power and use it as a catalyst for our business success.&lt;/p&gt;</description><author>Brandon Kosters(cs@ezlocal.com)</author><pubDate>Tue, 22 Aug 2023 19:23:11 GMT</pubDate></item><item><title>Honoring National Nonprofit Day, 2023</title><link>http://ezlocal.com/blog/post/honoring-national-nonprofit-day-2023.aspx</link><description>&lt;p&gt;National Nonprofit Day, observed annually on August 17th, stands as a testament to the invaluable contributions of nonprofit organizations in our society. These entities wield the power to uplift communities, provide crucial services, and shape the very foundation of our culture. With an estimated 1.5 million registered organizations across the United States, nonprofits span a spectrum of services, from food banks and affordable housing to medical care and education. This day commemorates the pivotal Tariff Act of 1894, which exempted nonprofits from federal income tax, facilitating their critical endeavors.&lt;/p&gt;
  274. &lt;p&gt;The ripple effects of nonprofits are far-reaching, extending to our economy through job creation and economic growth. For small business owners, National Nonprofit Day offers a unique opportunity to recognize the potential of collaborating with these entities. As stewards of local commerce, we can initiate partnerships that amplify our community impact.&lt;/p&gt;
  275. &lt;p&gt;&lt;strong&gt;Fostering Partnerships: How Small Business Owners Can Make a Difference&lt;/strong&gt;&lt;/p&gt;
  276. &lt;ol&gt;
  277. &lt;li&gt;
  278. &lt;p&gt;&lt;strong&gt;Discover Local Needs:&lt;/strong&gt; Research the needs of your community to identify areas where your business can contribute effectively. Whether it's providing resources, skills, or funding, align your efforts with the community's needs.&lt;/p&gt;
  279. &lt;/li&gt;
  280. &lt;li&gt;
  281. &lt;p&gt;&lt;strong&gt;Volunteer Your Expertise:&lt;/strong&gt; Offer your business's skills and expertise to local nonprofits. Your services could range from marketing assistance to hosting workshops, enabling nonprofits to better serve their beneficiaries.&lt;/p&gt;
  282. &lt;/li&gt;
  283. &lt;li&gt;
  284. &lt;p&gt;&lt;strong&gt;Engage in Fundraising:&lt;/strong&gt; Collaborate with nonprofits to host fundraising events. This not only generates support for their initiatives but also builds a sense of community and shared purpose.&lt;/p&gt;
  285. &lt;/li&gt;
  286. &lt;li&gt;
  287. &lt;p&gt;&lt;strong&gt;Donation Matching:&lt;/strong&gt; Encourage your employees and customers to get involved by matching their donations to nonprofits, doubling the impact of their contributions.&lt;/p&gt;
  288. &lt;/li&gt;
  289. &lt;li&gt;
  290. &lt;p&gt;&lt;strong&gt;Spread Awareness:&lt;/strong&gt; Leverage your business's platform to raise awareness about the vital work of nonprofits. Social media, email newsletters, and website features can help amplify their messages.&lt;/p&gt;
  291. &lt;/li&gt;
  292. &lt;li&gt;
  293. &lt;p&gt;&lt;strong&gt;Long-Term Commitment:&lt;/strong&gt; Establish lasting partnerships rather than one-off contributions. Consistency is key in creating sustainable change and fostering meaningful relationships.&lt;/p&gt;
  294. &lt;/li&gt;
  295. &lt;/ol&gt;
  296. &lt;p&gt;National Nonprofit Day invites us to celebrate the positive change brought by nonprofits and inspires us to take an active role in fostering collaborations that magnify our community impact. As small business owners, let's embrace this day as an opportunity to make a difference and amplify our collective efforts toward a brighter future.&lt;/p&gt;</description><author>Brandon Kosters(cs@ezlocal.com)</author><pubDate>Wed, 16 Aug 2023 14:23:39 GMT</pubDate></item><item><title>Attracting Top Talent: How Small Businesses Can Stand Out</title><link>http://ezlocal.com/blog/post/attracting-top-talent-how-small-businesses-compete.aspx</link><description>&lt;p&gt;In today's competitive job market, small businesses can entice skilled professionals away from larger corporations. As &lt;a href="https://www.entrepreneur.com/growing-a-business/3-ways-small-businesses-can-compete-with-big-business-for/456698" target="_blank" rel="noopener"&gt;highlighted in a recent article from Entrepreneur&lt;/a&gt;, there is a lot of discussion about "employee desires," and what it takes to attract and retain top talent. According to the article, there are approximately 9.8 million open jobs in the US, making hiring a daunting challenge for startups and small enterprises. However, by understanding what job seekers truly value, smaller organizations can stand out and secure top-notch talent.&lt;/p&gt;
  297. &lt;ol&gt;
  298. &lt;li&gt;
  299. &lt;p&gt;&lt;strong&gt;Flexibility Matters:&lt;/strong&gt; Small businesses can capitalize on their more adaptable structures by offering greater flexibility to employees. This can include options like remote work, flexible hours, and simplified leave processes. Studies show that flexibility is a priority for job seekers, indicating that businesses that highlight this aspect can attract and retain talent.&lt;/p&gt;
  300. &lt;/li&gt;
  301. &lt;li&gt;
  302. &lt;p&gt;&lt;strong&gt;Embrace Variety:&lt;/strong&gt; Smaller companies often operate with leaner teams, allowing employees to engage in a diverse range of tasks. This variety can be a strong draw for those seeking engaging and dynamic work. Showcasing the opportunity for employees to work on multiple projects, contribute creatively, and learn new skills can be appealing.&lt;/p&gt;
  303. &lt;/li&gt;
  304. &lt;li&gt;
  305. &lt;p&gt;&lt;strong&gt;Empower Employees:&lt;/strong&gt; Younger workers are motivated by participation and influence. Small businesses can stand out by giving employees a voice in decision-making processes. Involving them in hiring, product development, and other significant areas fosters a sense of ownership and investment in the company's success.&lt;/p&gt;
  306. &lt;/li&gt;
  307. &lt;/ol&gt;
  308. &lt;p&gt;Finding the right fit for your small business requires understanding its unique culture and needs. While large corporations may offer certain perks, small businesses can provide agility, creativity, and a closer-knit environment. By highlighting flexibility, variety, and empowerment, smaller enterprises can effectively compete for top talent and create a winning team.&lt;/p&gt;</description><author>Brandon Kosters(cs@ezlocal.com)</author><pubDate>Fri, 11 Aug 2023 16:12:02 GMT</pubDate></item><item><title>Navigating Back-to-School Season: Tips for Small Business Success</title><link>http://ezlocal.com/blog/post/navigating-back-to-school-season-tips-small-biz.aspx</link><description>&lt;p&gt;As summer days begin to wane, the back-to-school season ushers in a new wave of opportunities for small business owners. This period of transition presents a chance to revitalize your business strategies, engage customers, and harness the advantages that come with the changing season. Here are some valuable tips to help you navigate and thrive during this back-to-school time.&lt;/p&gt;
  309. &lt;p&gt;&lt;strong&gt;1. Refresh Your Marketing Strategies:&lt;/strong&gt; Back-to-school season offers a fresh canvas to revamp your marketing efforts. Consider tailoring your promotions and campaigns to resonate with the needs of students, parents, and educators. Highlight products or services that can assist them as they gear up for the academic year.&lt;/p&gt;
  310. &lt;p&gt;&lt;strong&gt;2. Offer Seasonal Deals and Discounts:&lt;/strong&gt; Capture the attention of back-to-school shoppers by providing special deals or discounts. Whether it's school supplies, apparel, or educational services, enticing offers can attract both new and returning customers.&lt;/p&gt;
  311. &lt;p&gt;&lt;strong&gt;3. Embrace Community Involvement:&lt;/strong&gt; Consider partnering with local schools, colleges, or educational institutions. Sponsorship opportunities, workshops, or events can not only strengthen your ties with the community but also enhance your brand visibility during this active season.&lt;/p&gt;
  312. &lt;p&gt;&lt;strong&gt;4. Focus on Convenience:&lt;/strong&gt; As families juggle hectic schedules, convenience becomes a top priority. If feasible, offer time-saving solutions such as online ordering, curbside pickup, or delivery options to make your products or services more accessible.&lt;/p&gt;
  313. &lt;p&gt;&lt;strong&gt;5. Highlight Seasonal Products or Services:&lt;/strong&gt; Depending on your industry, align your offerings with the back-to-school theme. From tech gadgets to tutoring services, showcasing items that cater to educational needs can set your business apart.&lt;/p&gt;
  314. &lt;p&gt;&lt;strong&gt;6. Engage Through Social Media:&lt;/strong&gt; Leverage social media platforms to engage with your audience. Share helpful tips, informative content, and behind-the-scenes glimpses of how your business can make the back-to-school transition smoother.&lt;/p&gt;
  315. &lt;p&gt;&lt;strong&gt;7. Plan Ahead for Holidays:&lt;/strong&gt; Back-to-school season sets the stage for upcoming holidays like Halloween, Thanksgiving, and Christmas. Consider integrating themes or offers that bridge the transition from one festive season to the next.&lt;/p&gt;
  316. &lt;p&gt;&lt;strong&gt;8. Collaborate with Other Businesses:&lt;/strong&gt; Explore collaboration opportunities with fellow small business owners. Cross-promotions or joint campaigns can help expand your reach and introduce your brand to new audiences.&lt;/p&gt;
  317. &lt;p&gt;&lt;strong&gt;9. Gather Feedback and Adapt:&lt;/strong&gt; As the season progresses, gather feedback from customers about their needs and preferences. Use this information to fine-tune your offerings and marketing strategies for optimal results.&lt;/p&gt;
  318. &lt;p&gt;&lt;strong&gt;10. Stay Flexible:&lt;/strong&gt; Lastly, remain flexible and open to adjusting your approach based on customer response and market trends. The ability to adapt quickly can lead to impressive results during this dynamic time.&lt;/p&gt;
  319. &lt;p&gt;The back-to-school season is not just a return to academia; it's a chance for small business owners to capitalize on the changing landscape. By implementing these strategies, you can ensure a smooth transition and seize the opportunities that come with this vibrant season.&lt;/p&gt;</description><author>Brandon Kosters(cs@ezlocal.com)</author><pubDate>Tue, 08 Aug 2023 14:22:38 GMT</pubDate></item><item><title>Fueling the Small Business Boom: A Rise in Startup Registrations</title><link>http://ezlocal.com/blog/post/fueling-the-small-business-boom-a-rise-in-startups.aspx</link><description>&lt;p&gt;In the wake of the pandemic, a surge in small business registrations has taken the entrepreneurial world by storm, according to &lt;a href="https://www.bloomberg.com/news/articles/2023-08-03/how-the-pandemic-small-business-boom-is-fueling-the-us-economy#xj4y7vzkg" target="_blank" rel="noopener"&gt;a recent article from Bloomberg&lt;/a&gt;. Thanks to a combination of stimulus payments, reduced expenses from staying home, and a pervasive belief in the dream of launching a successful venture, the US witnessed an all-time high of 5.4 million startup registrations in 2021, as revealed by census data.&lt;/p&gt;
  320. &lt;p&gt;As the economy rebounds, the trend shows no signs of slowing down. With inflation prompting many Americans to seek additional income streams, and the rise of e-commerce and remote work facilitating business launches, over 5 million new business applications were filed in 2022. This marks an impressive 42% increase from pre-pandemic levels.&lt;/p&gt;
  321. &lt;p&gt;The allure of autonomy and the desire to take charge of one's destiny have driven individuals to embrace entrepreneurship and step into the realm of small business ownership. As Karen Jenkins, an independent management consultant in South Carolina, aptly puts it: "People want freedom. They want to take ownership of their lives and are willing to take more risks."&lt;/p&gt;
  322. &lt;p&gt;For aspiring and up-and-coming business owners, this era of opportunity is ripe with possibilities. The landscape is evolving, and with the right ideas and determination, the next generation of success stories is waiting to be written.&lt;/p&gt;
  323. &lt;p&gt;&amp;nbsp;&lt;/p&gt;</description><author>Brandon Kosters(cs@ezlocal.com)</author><pubDate>Fri, 04 Aug 2023 15:16:54 GMT</pubDate></item></channel></rss>

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