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Source: https://pixelweb.ie/feed/

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<title>Websites for Tradesmen and Construction Companies</title>
<link>https://pixelweb.ie/websites-for-tradesmen-and-construction-companies/</link>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sun, 29 Jan 2023 19:07:57 +0000</pubDate>
<category><![CDATA[Local SEO]]></category>
<category><![CDATA[SEO]]></category>
<category><![CDATA[Web Design]]></category>
<category><![CDATA[Web Development]]></category>
<category><![CDATA[Web Hosting]]></category>
<guid isPermaLink="false">https://pixelweb.ie/?p=1739</guid>
<description><![CDATA[Tradespeople don’t know how to create websites because they haven’t been taught how to do it.   Many tradespeople today don’t understand how to build websites because they haven’t received any training in this area. They want to get something up and running quickly, which can make working out the technical aspects of web design […]]]></description>
<content:encoded><![CDATA[<h2 class="">Tradespeople don’t know how to create websites because they haven’t been taught how to do it.</h2>
 
Many tradespeople today don’t understand how to build websites because they haven’t received any training in this area. They want to get something up and running quickly, which can make working out the technical aspects of web design completely overwhelming.
That’s why they often choose to hire a professional to do the work for them. A <a href="https://pixelweb.ie/web-development-tipperary/">good web designer</a> will be able to provide advice and guidance on what exactly needs to be done, and make sure that the webpage is optimised for search engines and mobile devices.
Not only will this create a website tailored specifically for the tradesperson or business, but it also means that all of the legwork is taken off their hands; allowing them to focus on what they do best: providing an amazing service.
 
Are you looking for a professional web developer to create a successful online presence for your business? Look no further. We offer reliable, affordable web development services that can help businesses of all sizes grow and reach their target customer base easily.
Our experienced team of developers are highly trained and versed in the latest web technologies to ensure your projects are managed from start to finish in the most efficient manner possible. With our unique approach, we seek to create tailor-made websites that meet the individual needs of your trade business.
We understand how overwhelming finding the right resources can be – from hosting solutions to e-commerce features, our team is here to discuss your plans and deliver results quickly. We pride ourselves on helping our clients with every step of their journey and ensuring that all details are taken into account when it comes working towards creating a seamless online presence.
Our team is committed to creating the perfect website catered towards your specific needs within budget and goal driven timeframe constraints. Our innovative solutions have helped many businesses throughout the years turn digital dreams into reality – let us show you how we can do the same for yours!.
 
<h4><a href="http://https;//pixelweb.ie/">Pixelweb Design Agency</a> provide a wide range of professional web design services</h4>
• Professional-Looking <a href="https://pixelweb.ie/">Website creation</a> (including domain name registration)
• Customized content management system
• An easy to use contact form
• <a href="https://pixelweb.ie/choosing-your-web-hosting/">Hosting</a> on our secure servers
• Ongoing maintenance and support
• <a href="https://pixelweb.ie/responsive-web-design-better-user-experience/">Responsive design</a>
• <a href="https://pixelweb.ie/seo-services-tipperary/">SEO optimized</a>
• <a href="https://pixelweb.ie/what-is-offpage-seo-and-how-to-use-it/">Visability in Search Engines</a>
• Mobile ready
• <a href="https://pixelweb.ie/using-competitor-keyword-analysis/">Search engine optimization</a>
• Social media integration
• Content marketing strategy
• Email marketing campaign setup
• Landing page design
• Online advertising
• Analytics setup
• Conversion tracking
• Lead generation campaigns
• Professional business emails
• Google Analytics
• Google Search Console
• Social Media Channels setup
• Training for the Business Owner
• <a href="https://pixelweb.ie/graphic-design-tipperary/">Customised Graphics</a>
 
 
<h2>How to optimise website design for Tradesmen</h2>
A successful business must generate revenue to stay afloat. The main goal of any business is to make money, and the most common way to do this is through sales. To increase the amount of sales, businesses have to take advantage of multiple methods. Advertising and marketing are two potential tools that can be utilized in order to attract new customers. Product development is essential for keeping existing customers satisfied and providing them with improved products or services. Customer service is a great way to build strong relationships with customers and ensure they will remain loyal to a company’s brand. An online presence is also important in today’s digital age, as having an accessible website and social media pages can dramatically increase sales. All of these processes must work together for maximum efficiency — if even one piece fails, it could result in lower profits or a failing business altogether. Therefore, all organizations should strive to find the best ways to efficiently increase their sales so that they can continue growing their business and generating revunue from their products and services
When you start a new business, one of the first things you should think about is how to get visitors and turn visitors into customers. This is where marketing comes into play. Marketing is the process of attracting potential customers to your business.
Marketing involves a variety of tactics such as advertising, social media posts, and digital campaigns with the goal of connecting potential customers with your brand. Of course, different tactics work for different businesses so it’s important to figure out which methods yield the best results for you and take advantage of them.
It is possible to test many of these strategies simultaneously at low cost in order to identify what produces the best return on investment (ROI). Utilizing modern technologies such as AI-driven automation, marketers are able to customize their messages and increase engagement with potential customers by tailored campaigns catered towards their interests and preferences.
By correctly combining multiple marketing strategies that fit within your budget, you can make sure that potential customers become aware of your business faster and easier than ever before!
In order to attract potential customers, you need to know what they want. Once you understand their wants and needs, you can then design your business around them.
Understanding potential customers’ wants and needs is crucial for building a successful business. To attract potential customers, businesses must create offers that are bespoke to them.
By customizing your business around customer wants and needs, you will be able to create an experience that feels personalized, offering products or services that are specifically tailored for them.
Organizations can also use customer feedback and analytics data from their website or social media platforms to understand what customers are looking for when engaging with your brand.
The key takeaway is that having an understanding of customer wants can build loyalty, increase revenue growth and enhance the reputation of your brand in the marketplace.
Reaching your target audience is a key part of any successful business strategy. It involves identifying who your potential customers are and how you can best connect with them. This can involve a wide range of methods, from traditional media such as local newspapers and magazines to more modern avenues like social media platforms like Facebook and Twitter.
When deciding which method of communication to use it is important to consider what type of information you want to convey, how many people will see the message and how effective the chosen method will be in getting your message across. For instance, with local advertising you may be targeting a more specific group of people than posting on social media, but if they don’t read the publication then you have wasted money on the advertisement.
Alternatively, with social media you could reach a much wider audience very quickly but if your target market isn’t active on those platforms then again your efforts will likely go unnoticed.
No matter which method or combination thereof that you choose to use, it is essential you measure its effectiveness through monitoring feedback, engagement rates and other appropriate analytics. Only through these measurements can you determine whether your chosen methods are really working for reaching your target audience.
 
You also need to consider how much you are willing to spend on marketing. In general, the more you spend, the greater the return. However, you need to remember that every euro spent on marketing is a euro that cannot be used to produce more income. Therefore, you need to decide whether spending more money is worth it.
Another thing to keep in mind when thinking about marketing is competition. No matter how good your product or service is, you still need to compete against other businesses. To do so, you need to learn about your competitors. You can do this by reading reviews, talking to people who buy similar products, and looking at websites.
Finally, you need to determine whether your current marketing strategy is working. If not, you need to change it. You can do this either by changing your approach entirely or by tweaking it slightly. Either way, you need to test your ideas before making big changes.
 
<h2>Why Have A Website For Your Tradesman Business?</h2>
Websites are powerful tools for businesses to communicate their message, products, services and values to customers. Through different channels such as email, social media, phone calls etc., businesses can reach out to potential clients and build meaningful relationships.
Having an online presence with an optimized website helps businesses establish trust among consumers and increase sales. An effective website serves as a platform for companies to share their story, expertise and connect with people all over the world.
In order for websites to be successful in promoting a business’s message and products, websites must be designed with thoughtful content structure and hierarchy, SEO optimized headlines and titles that target search engine keywords, engaging visuals that catch user’s attention, functioning links so users can easily find what they are looking for on the page etc. Websites should also be tested across various devices to ensure that users have a good experience no matter what device they are using.
Each page of your website should consist of relevant content that accurately showcases you business’s identity – by writing in first person with understanding of the prospects needs while maintaining user friendly navigation through menus and embedded links tying pages together. By optimizing website performance based on analytics data such as bounce rates or page visits , you create more opportunities for customers to engage with your company. Furthermore creating content related videos or articles can help boost user engagement even further which leads to increased profits via organic searches and paying customers alike.
In conclusion a well-designed website tailored towards customer demands stands as an essential cornerstone for any business who wants online visibility success in 2023 – whether it is due to brand exposure or developing leads through product articulation . Ultimately having an effective website design puts your business up against its competitors in ways unimaginable before .
The primary reason why most small businesses don’t have a website is often because they think it’s too costly. While there can be costs associated with having a website professionally designed and developed, these costs can easily be circumvented by learning to create a website yourself.
Free, user-friendly tools like WordPress, Wix, Weebly and Squarespace are all great options for beginners who want to dip their toes into web development without breaking the bank. These web building tools provide templates and features to create a professional-looking website quickly and easily.
Often, providing free services or lower-cost packages that allow site owners to build initial websites before customizing them later on as their business grows or changes are also encountered with these types of programs. Amongst free options, WordPress is also popular because it has huge library of plug-ins and themes suitable for any type of business needs at very low cost.
Additionally, many business owners don’t realize that creating your own website opens up opportunities for SEO efforts to increase online reach that cannot be accomplished without an online presence. One thing businesses can do to drive traffic is create social media accounts but again, in order to send people back to the company website via those channels everyone will need one—so taking the time out to learn how to make your own business’s website could end up being well worth it in the long run!
 
If you decide to go with a professional web designer, there are many things you should consider before signing up for a contract. The first thing you should look at is whether the website designer understands what makes a good website. This includes understanding the target audience, keywords, and Search Engine Optimisation (SEO).
If you’re looking to hire a professional web designer, there are many factors you’ll want to inspect before signing on the dotted line. The most important characteristic is that they have an understanding of what makes for effective website design. This means being well-versed in the principles of target audience profiling, keyword optimization, and Search Engine Optimisation (SEO).
A web designer should be able to create a site that is tailored towards its target demographic, as this will improve your chances of connecting with potential customers. By researching keywords associated with your industry, it will ensure that your content is easily discoverable by search engines, boosting both traffic to your site and search engine rankings. Utilizing SEO techniques such as meta tags and alt text can also help attract visitors who type specific phrases into their browsers when searching for the services or products your company offers.
Finally, a grasp of digital trends and technologies is critical for success. An experienced web designer should have up-to-date knowledge on wireless connections, user experience design (UXD) and advances in application programming interfaces (APIs). Good communication between yourself and the developer is essential in ensuring these aspects are all taken into consideration before development begins. To find out if all of your requirements are properly met, don’t forget to ask questions about their experience in similar projects too.
You should also check whether the website builder provides support after the initial setup. Some builders offer limited support while some even charge extra for it. Make sure you understand the scope of the support before you sign up for a contract.
<h5>What kind of Support Is Included with Website Builders?</h5>
When selecting a website builder, you should verify the scope of support included in the package. Some providers offer free or limited assistance, while others may ask for an additional fee. Before signing up for a plan, make sure to find out what type of support is offered and how it can help you in the long run.
Support typically includes different forms such as tutorials, FAQs, guides and even customer service representatives who can answer your queries via emails or phone calls. Quality builders should also provide video or written instructions on how to build a website from scratch as well as tutorials on how to use certain features.
To ensure that you have enough help when needed, inquire if there are extra fees required should you need assistance beyond the scope of their package. In some cases, they may even offer various levels of support ranging from basic to priority-based concerns with varying expenses.
With the right type and level of support, you will have peace of mind knowing that help is just a few clicks away when building and managing your website while being able to work quickly should any issue arise.
Finally, you should always keep in mind that no matter how great the website looks, it won’t mean anything unless it converts well. So, you should test the landing page thoroughly and see how visitors interact with it.
 
<h3 class="">Why the Design of a Website is Important for Tradesman?</h3>
Web design is very important for any business, whether you’re a small local shop or a large corporation. The reason why web design is so important is because it allows your customers to find you online. If they cannot find you online, then they won’t know where to go to get what they want from you. This means that if you don’t have a website, you could potentially lose out on a lot of potential clients.
If you do have a website, however, there are many things that you should keep in mind when designing it. First off, make sure that your site loads quickly. You wouldn’t expect someone to wait around while their computer tries to load up a slow website, would you? So, make sure that your website loads fast! Also, make sure that your images are optimized for the web. When people visit your site, they will see thumbnails of your pictures, which are called “thumbnail images.” Make sure that these thumbnail images are big enough to show them properly. And finally, make sure that your navigation bar is easy to use. People shouldn’t have to spend too much time trying to figure out how to navigate through your site.
In conclusion, consistant web design is extremely important for any business. It helps you reach new customers and increase sales. But most importantly, it keeps your current customers happy. They will come back again and again if they like your service.
 
<h3>Why do Tradesmen Need a Specialist to Create a Professional Website Design</h3>
Web Design for Tradespeople is the process of designing websites for businesses in the construction sector. Web Design for Tradespeople includes graphic design, logo design, typography, layout, color scheme, navigation, interaction design, usability, accessibility, and marketing strategies. It is one of the most complex processes in the world of digital media because there are many different factors involved. The main goal of this process is to make your website look professional and appealing to potential customers and to encourage previous customers to return.
 
Being a successful web designer requires more than just the ability to create aesthetically pleasing websites. It requires knowledge of the latest tools and technologies available and a working understanding of modern web development practices. To design an effective website, a good web designer must have the right skills and expertise.
A competent web designer should be able to identify your specific goals and come up with creative solutions that meet your needs. Moreover, they should understand how different elements of your website, such as scripts and visuals, interact with one another to form a uniform whole. A web designer who knows what they are doing should be able to provide you with advice regarding the best way to accomplish your objectives. They’ll also be able to explain why certain decisions were made during the development phase of your project.
The most important skill for a web designer is their ability to keep up-to-date on the latest developments in technology and design trends. They should stay informed about new tools, code libraries that are available for styling websites, programming languages for dynamic content creation, various third-party services for automating tasks or engagement tracking metrics like user clicks or page views etc., as well as mobile application development frameworks for accommodating different resolutions on various devices used by consumers today. The best designers take it upon themselves not only to use these technologies but also consider how they can make their projects more efficient when used together in combination with other existing resources.
Experience counts too – A good web designer has likely gone through numerous cycles of iterations while working on previously completed projects which makes them better equipped to tackle challenging situations they may face down the line while developing websites or applications As part of this process; coding standards adopted values such us accessibility or performance will ensure code quality overall which leads ultimately an organic growth rate on organic search results or increased traffic by targeting consistent marketing strategies like SEM/PPC channels etc For these reasons any knowledgeable digital agency would highly recommend employing an experienced developers rather than hiring an inexperienced one since it pays off the experience value added within their collective product portfolio in time
 
The following skills are required to become a successful web designer:
• Understanding of HTML5/CSS3
• Experience working with WordPress
• Knowledge of responsive design
• Ability to work well under pressure
• Excellent communication skills
• Creative thinking
• Attention to detail
• Ability to manage multiple projects at once
• Strong organizational skills
• Ability to prioritize tasks
• Must be proficient in Adobe Photoshop and Illustrator
• Must be able to work independently
 
 
<h3>How do I get my website listed in local business directories?</h3>
<a href="https://pixelweb.ie/local-seo-tipperary/">Local SEO</a> is the process of optimizing your site so that you appear higher in local search results. This means getting your listing into local business directories like Yellow Pages, Citysearch, Superpages, etc. To make this happen, there are two main things you must do: 1) Make sure your site is optimized for local search 2) Get listed in these local business directories.
The first step is easy; just optimize your site for local search. The second one is harder because it requires some work from you. You’ll want to submit your site to the directory sites manually. It takes time and effort, but it’s well worth it!.
 
<h3>Google Business Profile for Trade Sites</h3>
Tradesmen can use their existing gmail account to set up a <a href="https://pixelweb.ie/google-my-business-for-local-seo/">Google Business Prolile</a> for their business. They can then add their business details including address, phone number, website, etc. Once this is done, they can submit their application for review. The process takes around 2 weeks. If approved, the listing will appear on Google Maps, Google Local, Google My Business and Google Places.
 
<h3>Google My Business and Google Business Sites for Tradesmen sites</h3>
What is Google My Business?
Google My Business (GMB) is a free service offered by Google that empowers businesses to manage their online presence. It’s easy to set up and requires zero technical knowledge to run, allowing business owners to quickly add their profile to various channels such as Google Maps, YouTube, Facebook, Twitter, Foursquare and Yelp.
By creating an account with GMB, businesses can easily update their listing including reviews, photos, hours of operations and even directions. They also have the ability to include information about where customers can find them on social media sites as well as obtain phone numbers for customer inquiries.
GMB assists businesses in keeping all their online accounts in sync since it serves as a central hub for marketing efforts. From here business managers can keep up-to-date important details of their company such as the latest posts from associated social media accounts and services they offer at any given time.
The dashboard allows users to access key performance indicators (KPIs) related directly to how customers are responding or engaging with their brand on the web through near real-time analytics which show volumes of searches over time, what page views occurred and other metrics related to GMB listing itself as well general trends around website visitors. Additionally information regarding switching between desktop or phone views is available. Thus GMB helps companies monitor progress towards goals and better serve customers with comprehensive knowledge tailored just for them.
 
For businesses to capitalize on Google’s Local Pack results for services in a particular area, high-quality images and videos should be uploaded on their website. This ensures that the customers receive comprehensive information about the services offered by the business in addition to its address, contact details and website link.
Businesses need to capitalize on Google’s Local Pack results for services in a particular area by providing high-quality images and videos. These visuals help customers gain comprehensive information about the services offered by a business, as well as its address, contact details and website link.
Having these visuals available online will ensure customers can learn more about a business before deciding to visit or call. High-quality images show relevant service details while videos demonstrate how specific services are performed. It helps customers make an informed decision quickly and accurately.
This practice also boosts local SEO rankings as it allows businesses to build authority on certain topics within search engines by creating content that supports their core values, mission, and goals. The consistent flow of information produced also helps to build trust with potential customers who rely on accurate reviews when selecting different products or services.
Making use of appropriate keywords and entities along with other optimization techniques can further increase the chances of appearing in local pack listings and attract potential customers in the same vicinity.
Finally, by having images and videos embedded into websites or blogs with relevant content, businesses can improve user experience which has been linked to improved SERP visibility through higher rankings from Google algorithms such as Panda & Penguin.
 
Users can submit customer reviews about the business. Positive generate trust as they are completely independent.
 
The Google Business Site is an all-in-one web platform that is specifically designed for small businesses to easily manage their operations and establish a presence online. Developed in August 2017, this powerful tool includes an address book, calendar, maps, and a comprehensive dashboard that offers analytics, contact management and event scheduling capabilities.
Businesses can utilize the site to quickly create powerful campaigns to reach out to both current and potential customers. With its drag-and-drop site builder feature, users have the freedom to create content from scratch or customize existing templates as needed. From single page CTA’s to entire websites, the possibilities are endless!
In addition to customizable content creation options, The Google Business Site also offers robust customer relationship management (CRM) capabilities. With built-in email marketing automation tools like segmentation and lead capture forms, the platform helps businesses make the most of their customer outreach strategies. Additionally, businesses can leverage a variety of valuable insights such as contact data reports and resources for customer acquisition optimization (A/B testing).
The Google Business Site provides more than just intuitive design capabilities – it also delivers access to important business information such as customer reviews, contact information and directions right on your business’s website. This is especially helpful for small businesses operating in multiple locations around the world. Plus, with integrated mapping features like Street View imagery and directions powered by Maps APIs you can provide customers with all the necessary information they need – all from within one powerful platform!
Overall, The Google Business Site makes it easier than ever before for small businesses to get off the ground with high performance websites that have been optimized specifically for mobile devices – no coding required! Whether you’re looking for a quick way to launch your site or find advanced solutions for improving performance metrics, The Google Business Site offers something for everyone with top notch security standards so you know your data is safe & secure at all times!
 
<h3>How to create content for tradesmen websites?</h3>
To <a href="https://pixelweb.ie/content-creation-tipperary/">create content</a> for a trades business website, one must first understand what type of content to create. Articles, blog posts, press releases, promotional videos and podcasts are all popular forms of content. Each type of content requires different knowledge and skills. When creating an article, you should be mindful of grammar and making sure the piece is unique. Producing a podcast might involve learning audio editing software such as Audacity and then speaking about your business into the microphone. Writing skill is also important when crafting an article or blog post, ensuring that readers will be able to comprehend it well. To produce a press release or promotional video however, writing skills may not be necessary – visuals are needed to capture attention in these media instead. When starting out with creating your own content for your business website, focus on what best aligns with what you want to communicate while taking the necessary steps to ensure accuracy and quality in whatever medium you choose to use.
When it comes to determining what type of content to create, the next step is deciding where to host it. Hosting content on one’s own website can be beneficial in terms of driving traffic, but publishing through third party platforms such as Medium, LinkedIn Pulse, Facebook Groups and YouTube channels can more easily build relationships with influencers. Utilizing both options provides the best results in terms of online visibility and relationship building.
Own sites typically have more control over customization and additional features for audience engagement as well as better search engine optimization (SEO). Third party platforms rely on their own algorithms and visibility measures that may be separate from SEO. This means that posting your content here can be less effective when it comes to SEO performance even though the platform itself may be very popular or well indexed by search engine crawlers.
By using multiple hosting options, a hybrid option can result in good rankings due to the combined efforts of two different systems, adding extra power and reach so that people outside of a brand’s niche might also find content. Additionally, many third-party platforms provide access to an existing network which you otherwise wouldn’t have access to. This can accelerate growth considerably since working with influencers is often essential when trying to build a following online – something that owning your own website cannot do alone.
 
<h4>Identifying Your Target Market</h4>
Before you create content, it’s important to know who your audience is. Your target market should be specific with regard to their pain points, interests, and demographics. Knowing this will determine the kind of messaging that resonates with them and make them more likely to engage with your content.
<h4>Creating Resonant Content</h4>
Once you have a clear understanding of your target market, it’s time to figure out what kind of content resonates best with them. This could include identifying their problems or struggles and providing solutions, offering tips and advice or informational pieces on new topics in the industry. The important thing here is making sure the content aligns with the needs and preferences of your target market.
<h4>Conveying Value</h4>
People want to feel like they’re getting something valuable from the content they consume. Whether it’s a deeper understanding of an issue or insights into personal growth opportunities, make sure your content conveys value – either through direct knowledge gains or through more indirect methods like entertainment value or brand alignment. Doing so will help draw people in and make them more likely to engage with your content over time.
 
Finally, once you’ve written your content, you’ll also need to promote it. Promoting your content means getting the word out about your work. You can share your content on social media platforms (Facebook, Twitter, Instagram), email lists, blogs, forums, etc. Depending on your goals, promoting your content could mean sharing it on one platform or many. It’s up to you!
]]></content:encoded>
</item>
<item>
<title>Trading Online Voucher – Everything You Need to Know About it In 2022</title>
<link>https://pixelweb.ie/trading-online-vouchers/</link>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sun, 13 Nov 2022 17:19:16 +0000</pubDate>
<category><![CDATA[SEO]]></category>
<category><![CDATA[Web Design]]></category>
<category><![CDATA[Web Development]]></category>
<guid isPermaLink="false">https://pixelweb.ie/?p=1609</guid>
<description><![CDATA[If you’re ready to start growing your small business, you can either create a new website or improve your current website. A grant of up to €2,500 in financial assistance, for you to invest in helping your business trade online is provided by your local enterprise office (LEO). I’ll explain everything you need to know […]]]></description>
<content:encoded><![CDATA[If you’re ready to start growing your small business, you can either create a new website or improve your current website. A grant of up to €2,500 in financial assistance, for you to invest in helping your business trade online is provided by your local enterprise office (LEO).
I’ll explain everything you need to know about the application process for small businesses in this guide. I will give a description of the terms and conditions for the scheme, who can apply, the approval process, and what you can do to grow your business with your grant money.
Companies can use the voucher to subscribe to low cost online retail platform solutions to quickly establish a retailing presence online.
It is possible to make the process of trading online much simpler by participating in this scheme.
<h3>Where Can I Download the Application Form?</h3>
If you meet eligibility criteria, the Trading Online Voucher Application Form will be sent to you after the seminar.
<h3>What is the Trading Online Voucher (TOV) Scheme?</h3>
The National Digital Strategy funding initiative is called the TOV. The strategy is to get more small businesses to sell their products and services online because online sales account for an ever-increasing percentage of sales. You can use the grant to improve your online sales, manage online trading activityreach new markets.
You can get funding for up to €2,500 of eligible expenditure, if you invest 50% of your investment in improving your online presence. It is necessary for your business to fund 10% of the investment in order to be eligible. Your business would pay €2,500 and the local enterprise office would pay €2,500 if you hire an ecommerce agency to develop a new website for you for €5,000. If you are starting a small project at 1000, your business would have to pay €100 and the local office would have to pay €900.
<img fetchpriority="high" decoding="async" class="aligncenter wp-image-1759 size-medium" src="https://pixelweb.ie/wp-content/uploads/2022/11/LEO_Grants-300x225.webp" alt="Local enterprise office (LEO) grants" width="300" height="225" srcset="https://pixelweb.ie/wp-content/uploads/2022/11/LEO_Grants-300x225.webp 300w, https://pixelweb.ie/wp-content/uploads/2022/11/LEO_Grants-768x576.webp 768w, https://pixelweb.ie/wp-content/uploads/2022/11/LEO_Grants.webp 800w" sizes="(max-width: 300px) 100vw, 300px" />
<h3>How Can The TOV Help My Business?</h3>
The department of communications climate action and environment in Ireland pays for this scheme. The aim of the scheme is to establish a retailing presence online and give training to your local enterprise office.
In order to succeed in your business, you need to make informed decisions. You can decide what is best for your business with the free help and training provided by your local enterprise office in the delivery of this scheme.
Digital marketing, social media for business, and search engine optimisation are some of the topics covered in the training sessions. The information provided is totally impartial and will help you in deciding on which of the trading online options suits your business needs best.
The TOV scheme can have added export potential, job creation potential and in general make your business more sustainable.
<h3>What are the Terms and Conditions of the TOV Scheme?</h3>
You should know the terms and conditions of the voucher scheme. 50% of the eligible expense (exclusive of VAT) is the maximum value for the vouchers. Before you pay any developer or agency, you have to get your TOV approved.
<h4>Who is Ineligible for the Trading Online Voucher Scheme?</h4>
Some businesses aren’t eligible for the trading online voucher scheme.
<ul>
<li class="">Commercial semi-state companies, trade associations, or company representative bodies can be Charities, commercial semi-state companies, trade associations, or company representation bodies can be Chambers of Commerce.</li>
<li class="">Not-for-profit or social entrepreneurship applicants that are in a commercial domain.</li>
<li class="">Information technology companies or agencies.</li>
<li class="">Conferences and seminars on various topics.</li>
<li class="">Projects are not in compliance with public policy.</li>
<li class="">Some projects would be ineligible for assistance from other State Agencies of EU-funded operational programmes.</li>
<li>Companies with more than 10 employees.</li>
<li class="">Projects can proceed in any event without scheme assistance.</li>
<li class="">Importation and distribution are some of the projects that comprise them.</li>
<li class="">LEO cannot accept applications from businesses located outside their jurisdiction.</li>
</ul>
 
<center><iframe title="YouTube video player" src="https://www.youtube.com/embed/YgG-Gzxd3c4" width="420" height="243" frameborder="0" allowfullscreen="allowfullscreen"></iframe></center> 
Who is Eligible for the TOVD Scheme?
The Trading Online Voucher Scheme is for businesses that meet certain criteria.
<ul>
<li>Businesses with a website with no ecommerce function or website at all.</li>
<li>There are less than eleven employees.</li>
<li>The turnover is less than 2 million per year.</li>
<li>It is necessary that the applicant business be trading for at least six months.</li>
</ul>
The Trading Online Voucher Scheme is open to all small businesses in the Republic of Ireland that have been trading for at least six months with 10 or fewer employees.
Why Apply for the TOV Scheme?
Consumers in Ireland spend an average of almost every hour online. Ireland’s ecommerce industry is worth a whopping 2.8 billion and is growing. You are missing out on a huge additional revenue stream if your business does not have a strong online presence. There was a 30% increase in the number of.ie domain registration in the second quarter of 2020. Your competitors might be taking your customers if you don’t have a strong online presence.
The trading online voucher scheme can be used to invest in Irish businesses online presence and grow their online sales. As of May 2020, 1,250 applications have already been approved so you will be joining many other small businesses in doubling down on your online presence. The average grant is 2,300, which can be used to start and grow your business.
A survey of 800 local businesses that received the Trading Online Voucher found that:
<ul>
<li class="">Customers outside of Ireland placed online orders for more than half of the businesses.</li>
<li class="">Over 20% of total sales grew.</li>
<li class="">9 in 10 businesses got more customer inquiries.</li>
<li class="">75% of businesses said that the increased sales were from new customers and had no adverse effects on existing sales.</li>
<li class="">Businesses were looking to hire new employees in order to keep up with the growing demand, with an average of 1.4 more employees being recruited.</li>
<li class="">The vast majority of businesses believe that their online sales will increase in the next six months.</li>
</ul>
<h3>What Can I Use the TOV for?</h3>
One or more of the following can be done with the Trading Online Voucher.
<ul>
<li class="">Digital strategy consultation, IT or digital marketing.</li>
<li class="">An upgrade or development of an online shop or E-Commerce web design.</li>
<li class="">There is an implementation of online payment facilities or booking systems.</li>
<li class="">Buying online retail platform solutions and subscriptions to internet-related software.(Purchase of Internet related software)</li>
<li class="">Up to 30% of the approved voucher costs can be used to purchase online advertising but must be drawn down in one payment phase..</li>
<li class="">The <a href="https://pixelweb.ie/web-development-tipperary/">development</a> of an app or multi-platform website.</li>
<li class="">Digital marketing strategy development.</li>
<li class=""><a href="https://pixelweb.ie/seo-services-tipperary/">Implementing a marketing plan</a>.</li>
<li class="">Skills development is meant to establish and manage online trading activities.</li>
</ul>
 
<h3>What Can I Not Use the TOV for?</h3>
The Trading Online Voucher cannot be used for these purposes.
<ul>
<li>A website for displaying a brochure.</li>
<li class="">Something other than online trading (not internet-related).</li>
</ul>
 
<h3>When does the Trading Online Voucher expire?</h3>
According to the Local Enterprise Office (LEO), there is no expiry date for the Trading Online Voucher Scheme. However, the scheme can be stopped at any time, but we recommend that you apply as soon as possible to make sure your application is accepted before the scheme is stopped.
<h3>How do I Sign Up for the TOV Information Webinar?</h3>
The website of your local enterprise office can be used to sign up for the event. You can see a list of links to your LEO. Follow the steps on the website to register for the seminar.
Click on ‘Training and Events’
Click on the webinar you want to attend (Trading Online Voucher Webinar)
Click ‘Book Now’
You’ll receive an email with instructions on how to attend the webinars after you register.
<a href="https://www.localenterprise.ie/Limerick/">https://www.localenterprise.ie/Limerick/</a> 
<a href="https://www.localenterprise.ie/Tipperary/">https://www.localenterprise.ie/Tipperary/</a>
<h3>What Additional Documents Must I Send With My Application?</h3>
The following documents need to be submitted with the completed application form.
<ul>
<li class="">A quotation from three different companies.</li>
<li class="">Proof of the duration of trading.</li>
</ul>
If you can’t provide the three quotes, you might be able to get a waiver for this requirement.
For example, if there are multiple project components and you can’t provide three quotes, you might not have to.
The quotes available will be used for the evaluation of the application. Before applying if this is your case, you should consult with LEO.
The full terms to consider are: Voucher approval must be gained prior to incurring any expense. 
All third party/supplier invoices must contain proper business details (e.g. Tax and Business Registration details)
Can I Apply for a Second Voucher?
Previous voucher recipients can apply for a second voucher if they want to upgrade your online presence.
 
How long will it take to get approved?
Once you’ve submitted your application, you can expect a decision from LEO in about a month. You’ll get a letter of offer if your application is approved. The letter can be forwarded to your supplier of choice.
 
How will I receive payment of the voucher?
The following documents are needed to get payment of your TOV.
<ul>
<li class="">A signed declaration from you and the supplier you choose.</li>
<li>Your Company Registration Number (CRO).</li>
<li>Tax Clearance Certificate.</li>
<li class="">There is an invoice for the supplier with tax registration or VAT details.</li>
<li class="">There is evidence that the invoice was paid in the bank statement.</li>
<li class="">A declaration of the project’s completion is given by the supplier.</li>
</ul>
 
How long will I have to spend my voucher?
After receiving the letter of offer, you will have three months to complete the work you specified in your application form. If you need more than three months, we recommend you speak to your LEO, who may grant you an extension.
 
What Pixelweb Design Can Provide
Whether you want to increase your online presence or create it, we have a wide variety of services for you to choose from. Our goal is to provide online retail platform solutions.
Our Web Design service can create a custom website for you. Your potential customers will be able to easily interact with your site with our modern and responsive web designs.
We have a wide range of digital marketing services which include social media management, developing a digital strategy, pay per click advertising and search engine optimisation. To highlight your business online and to ensure that your target market easily finds your site, each of these services is used.
Several businesses have been helped grow their online presence through the development and execution of digital marketing strategies.
The wide variety of services that we provide can be viewed on our services pages. If you want to find the best social media marketing plan for your business, please get in contact with us.
If you want to use the Government’s National Digital Strategy to grow your business online, you need to apply for a trading online voucher before the deadline.
<h5>Do you need a quote?</h5>
 
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<title>Broken Backlinks – Show How to Fix them on your Website or Blog</title>
<link>https://pixelweb.ie/broken-backlinks/</link>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sun, 13 Nov 2022 16:50:14 +0000</pubDate>
<category><![CDATA[SEO]]></category>
<guid isPermaLink="false">https://pixelweb.ie/?p=1601</guid>
<description><![CDATA[What are backlinks? Backlinks are links pointing towards your website. When someone shares your link, it means that person thinks highly of you and wants to share your information. This is called “link building“. Backlinks are important because they help boost your site’s rankings in search results. If you want to rank higher in search […]]]></description>
<content:encoded><![CDATA[<h2>What are backlinks?</h2>
Backlinks are links pointing towards your website. When someone shares your link, it means that person thinks highly of you and wants to share your information. This is called “link building“.
Backlinks are important because they help boost your site’s rankings in search results. If you want to rank higher in search results, you’ll need more backlinks.
You can also buy backlinks for cheap. But make sure you choose quality backlinks. Quality backlinks are ones that come from websites that are relevant to yours.
Quality backlinks are usually found when you submit articles to blogs and directories. These sites will often accept submissions for free.
The best way to find quality backlinks is to look for them yourself. Search for your business name plus “backlinks” on Google.
Look for websites that are similar to yours. Find out which pages they’ve linked to and contact those webmasters directly. Ask if they’d be interested in linking to you.
Make sure you provide value to these websites. Offer them an article or resource that would interest them. In return, they might agree to add your website to their list of resources.
<h2>How to Fix Broken Backlinks</h2>
<h4>Why do you need to monitor and fix your backlinks?</h4>
Backlink monitoring helps to find out how many times your website was linked from another site, what kind of sites they were linking to, and whether those links are still active. It’s very useful if you want to know which websites link to your own site and where these links come from. If you wish to improve your rankings, then you should check your backlinks. You can use free tools like Ahrefs, MajesticSEO, SEMRush, etc., to analyze your backlinks.
<h4>The most common types of backlinks include:</h4>
• Incoming Links – The number of incoming links to your site.
• Outgoing Links – The number of outgoing links pointing to other relevent sites.
You can see the total number of backlinks, their type (inbound/outbound), domain name and URL, anchor text, and date when the link was established.
If you notice any suspicious activity, such as sudden spikes in the number of new links, or sudden drops in the number of existing links, you should investigate this issue further.
In order to determine whether there is anything wrong with your backlinks, you must first understand why people link to your site. There are several reasons why someone might link to your site. Some of them are:
 
<h4>How do I find out if my site has any broken backlinks?</h4>
A lot of websites use a variety of methods to check whether their sites have broken links. The most common method is checking the HTML code of the website. If there are any errors in the code, then this means that there are some broken links. You should also look at the URL of the website, because sometimes when the link becomes broken, the address changes. This is usually done by changing the domain name or subdomain name. Another way to identify broken links is to check the backlinks of the website. In case the number of backlinks decreases, then this indicates that the link is no longer active.
Another way to identify broken links on your website is to check the HTTP response codes returned by the server. There are several different HTTP status codes that indicate if the link is working properly. If the HTTP status code returns 404 (Not Found), then this means that the link is broken. If the HTTP status returns 200 (OK) or 301 (Moved Permanently), then this means that either the link is pointing to another page on the same website or that the link redirects to another page.
If you want to know which pages contain broken links, you can use a tool like Screaming Frog. It allows you to crawl multiple domains at once and check them for broken links.
 
<img decoding="async" class="size-medium wp-image-1756 aligncenter" src="https://pixelweb.ie/wp-content/uploads/2022/11/backlinks-300x225.webp" alt="Fixing Broken Backlinks" width="300" height="225" srcset="https://pixelweb.ie/wp-content/uploads/2022/11/backlinks-300x225.webp 300w, https://pixelweb.ie/wp-content/uploads/2022/11/backlinks-768x576.webp 768w, https://pixelweb.ie/wp-content/uploads/2022/11/backlinks.webp 800w" sizes="(max-width: 300px) 100vw, 300px" />
<h4>What causes broken backlinks?</h4>
Broken Backlinks are when your website’s link popularity decreases because of some reason. This could happen due to many reasons such as spamming, bad quality websites linking to you, etc. If this happens, then you should check your backlink profile from different sources like Ahrefs, Majestic, Moz, etc. You can use these tools to see which sites are pointing to your site and how much they are contributing to your backlink profile.
If you notice that there are too few backlinks coming to your website, then you should start working on fixing them. There are several ways to fix broken backlinks. Some of them include removing spammy links, disavowing low-quality links, building new links, etc.
You can also use Link Detox tool to identify the broken backlinks. It helps you to remove broken links automatically and gives you a detailed report.
<h4>Why are broken links bad for your sites?</h4>
Broken links are those links which don’t exist anymore. They were there before, but they’re no longer available because either the site owner deleted them, changed their URL, or moved to another website. Broken links occur when someone clicks on a hyperlink and gets redirected to a different website than what was intended. This redirect could happen due to many reasons such as a server error, a change in the domain name, a new version of a website, etc. The most common reason for this type of problem is a typo made by the person who wrote the original article. Sometimes people accidentally delete a link from the post. Other times, it’s intentional. It happens when the author wants to remove the link but doesn’t want to lose the traffic it brings. In some cases, the author might even intend to keep the link but later decide to delete it. Whatever the case may be, broken links are a huge issue for websites.
Let’s say you publish an article on your blog. You write a great piece of content and include a link to a page that is very useful to readers. However, after publishing the article, you notice that the link is missing. When you click on the link, you get redirected to a 404 (page not found) page. Now, imagine how frustrating it would be for users to come across a broken link while trying to find something on the internet. A lot of them won’t bother clicking through and simply leave your site. That means less visitors and fewer sales! So, what should you do if you see a broken link on your site? Here are some tips:
1. Check out the source code of the page where the broken link points to. If the page still exists, then check its address in the browser bar. If the page is gone, then try looking up the hostname of the page. If you can find it, then go back to step 1.
2. Try searching for the page via Google or any other search engine. If the page appears in the results, then it is likely to be valid. If it isn’t, then it probably isn’t.
3. Contact the website owner and ask them why the link is no longer working. Maybe they forgot to update it or maybe they just decided to take down the page. Either way, they’ll appreciate knowing so they can fix it.
4. If none of these methods work, then you can always add a 301 redirect rule to your.htaccess file. This will automatically direct anyone who comes across the broken link to the correct page.
<h1>Use a backlink checker to find broken links?</h1>
A backlink checker is a tool used to identify broken links in your website. It’s very easy to use and you don’t need any special skills to use it. You just need to enter the URL of your site into the backlink checker and click “Check”. If there are any broken links in your domain, they will appear in red color.
<h4>How do I use a backlinks checker?</h4>
You can use a backlink checkers to find out which websites link to yours. This helps you see where you might need to improve your online presence. For example, if you’re trying to get more traffic from social media sites like Facebook, Twitter, Pinterest etc., then you should start building relationships with those sites.
In order to build these relationships, you’ll want to make sure that you have good quality backlinks pointing to your site. A backlink checker will help you identify where you have problems so you can fix them.
There are many different types of backlink checkers available. Some are free while others cost money.
 
<h2>Summary</h2>
Broken links are a common problem for bloggers and webmasters alike. They’re easy to miss and often go unnoticed until visitors start complaining about them.
The main reason why people experience broken links is because their site has been hacked. This means someone else has taken over their domain name and redirected traffic to another page.
This is very rare but happens every now and again. So if you notice your site suddenly redirecting to a different URL, check your hosting provider to see if anyone has tried to hack into your account.
If you’re sure it wasn’t you, contact your host and ask them to remove the malicious code. Once that’s done, you can safely update your DNS settings to point back to your original domain.
Next, head over to Google Webmaster Tools and look for 404 errors. These are pages that were requested by search engines but never found.
I hope that you enjoyed this article on fixing broken backlinks. You can see more articles like this on my <a href="https://pixelweb.ie/blog/">blog.</a>
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<title>Black Hat – A Look at Some of the More Controversial SEO Strategies.</title>
<link>https://pixelweb.ie/black-hat-seo-strategies-to-avoid/</link>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Mon, 07 Nov 2022 15:08:54 +0000</pubDate>
<category><![CDATA[Local SEO]]></category>
<category><![CDATA[SEO]]></category>
<guid isPermaLink="false">https://pixelweb.ie/?p=1421</guid>
<description><![CDATA[What is Black Hat SEO?   Black hat SEO techniques attempt to manipulate search engine algorithms to increase a site’s rankings on the SERPs. Semrush.com Black hat definition Black hat tactics use unethical methods to get their websites ranked higher in Google searches. They attempt to manipulate Google’s algorithm so that they appear higher in […]]]></description>
<content:encoded><![CDATA[<h3>What is Black Hat SEO?</h3>
 
Black hat SEO techniques attempt to manipulate search engine algorithms to increase a site’s rankings on the SERPs. <a href="https://www.semrush.com/blog/black-hat-seo/?kw=&cmp=UK_SRCH_DSA_Blog_EN&label=dsa_pagefeed&Network=g&Device=c&utm_content=622084507143&kwid=dsa-1754723161353&cmpid=18352326857&agpid=144926359161&BU=Core&extid=60113906906&adpos=&gclid=Cj0KCQiAgribBhDkARIsAASA5btgf9jCRGhJDRNDfRrDkejCEHwwjYklakVW4s_GUSY9q_tnaZ7o2wcaAg_-EALw_wcB">Semrush.com</a> Black hat definition
<a href="https://www.semrush.com/blog/black-hat-seo/">Black hat tactics </a>use unethical methods to get their websites ranked higher in Google searches. They attempt to manipulate Google’s algorithm so that they appear higher in Google searches than they would otherwise be. Search engine algorithms, such Google to Bing, make clear which types of practices are not allowed. They’re also quite explicit about the consequences if you violate their guidelines Black hat SEO tactics can result in your website being penalized, which means lower-ranking position and, most likely, decline in organic traffic.
<h3> Black & White Hat SEO. How They Compare?</h3>
Black hatters go against the established order of things and manipulate their ranks to get higher ranks. They may be completely omitted from the results of some searches or they may get lower rankings than they merit. White hat SEO is a legitimate approach to SEO because it produces high-value content and a positive user interface.
This article will describe different types of black-hats SEO techniques so you can avoid using them if you’re developing an organic SEO strategy.
<img loading="lazy" decoding="async" class="size-medium wp-image-1585 aligncenter" src="https://pixelweb.ie/wp-content/uploads/2022/11/Blackhat-300x200.webp" alt="Blackhat SEO" width="300" height="200" srcset="https://pixelweb.ie/wp-content/uploads/2022/11/Blackhat-300x200.webp 300w, https://pixelweb.ie/wp-content/uploads/2022/11/Blackhat.webp 600w" sizes="(max-width: 300px) 100vw, 300px" />
<h3 class=""><a href="https://blog.hubspot.com/marketing/black-hat-seo">Black hat SEO techniques</a> are unethical methods used by webmasters to manipulate Google</h3>
The whole purpose of Google’s algorithm is to provide its searchers with the most relevant and useful answers to their questions. By using black-market SEO tactics, marketers are essentially stealing higher SERP positions away from those who use established white-marketing techniques for SEO. Here are some common white hat SEO techniques:
<h3>Keyword stuffing</h3>
Black hats will often use <a style="font-size: 16px; background-color: #ffffff;" href="https://modo25.com/news-insights/seo/what-is-black-hat-seo-and-why-to-avoid-it/"> keyword stuffed content </a>to get their websites ranked high in Google. They’ll use as many different variations of the word “keyword” as they can fit into one page. Keyword stuffing is:
<ul>
<li>A list of phone numbers without any additional value.</li>
<li>A list of cities and locations where a web page is trying (or has tried) to rank for.</li>
<li>Overusing certain words or phrases so that they sound unnatural.</li>
<li>Irrelevant keywords that do not fit the content.</li>
</ul>
Google is becoming increasingly intelligent and it can now detect when certain types of text have been altered by using specific words. Instead, you should write your content with purpose and intent in mind. Content written for humans outperforms content written for machines.
<img loading="lazy" decoding="async" class="aligncenter wp-image-1509 size-large" src="https://pixelweb.ie/wp-content/uploads/2022/11/Black_Hat-1024x576.webp" alt="black hat" width="1024" height="576" srcset="https://pixelweb.ie/wp-content/uploads/2022/11/Black_Hat-1024x576.webp 1024w, https://pixelweb.ie/wp-content/uploads/2022/11/Black_Hat-300x169.webp 300w, https://pixelweb.ie/wp-content/uploads/2022/11/Black_Hat-768x432.webp 768w, https://pixelweb.ie/wp-content/uploads/2022/11/Black_Hat-1536x864.webp 1536w, https://pixelweb.ie/wp-content/uploads/2022/11/Black_Hat.webp 1920w" sizes="(max-width: 1024px) 100vw, 1024px" />
<h3>Low-quality content</h3>
What does quality content mean?
Before the Google Panda update in 2011, webmasters could not tell if their websites had duplicate or poor quality content. Now they can.
Poor quality content or spammy content could be an existing piece of content that has been rewritten by a human or a computer program. These pieces of content are usually written quickly and used in outreach or link building campaigns This type of content offers no value to the reader and exists solely for link building purposes.
Webmasters sometimes place text in the exact same color as their background so that keywords can be hidden within their pages. If they don’t, they might get a better ranking for their site than if they did. This can lead to increased traffic from people searching for these keywords. High quality content is always the way to go.
Duplicate content on the same page or on the same website is also punished. Many people think that duplicate content is content copied from another website. Copying small amount of other websites’ content is OK as long as you credit them with a link back to their original content and it is relevant to your article.
Content copied from another site with attribution should always be avoided.
<h4>How to check if my article is original?</h4>
Use <a href="https://www.copyscape.com/">Copyscape </a>or another trusted plaugiarism checker.
<h3>Paying for Inbound links</h3>
External links are important for SEO. More external sites linking to your own means more trust from Google.
It can be difficult to get links to a new website. After all, why would someone link to a website that doesn’t have any visitors or any kind of reputation? That’s why many SEOs pay for links. Many websites and blogs will <a href="https://www.lcn.com/blog/seo-snake-oil-avoiding-black-hat-techniques/">charge SEOs money for placing content and linking to them.</a>
Buying backlink is not allowed by Google. It is considered manipulation. More backlink means more backlink. And in turn, more backlink means higher ranking. Because it has a high number of backlinks, this page may not be relevant to the user’s search intent, but because it has a lot of links pointing to it, it will appear as one of the first results.
<h3>Cloaking</h3>
<a href="https://www.twinword.com/blog/black-hat-seo-techniques/">Cloaking</a>
A look at some of the more controversial seo strategies used by black hatters.
refers to the technique where you show different content to web crawlers than what you show to your visitors. A common form of cloaking is to use different keywords, titles, and description for your actual content. If a search engine determines that your site is cloaking, there is a good chance that it will be banned.
A link farm is a group of websites that are linked together by hyperlinks for no other reason than to try to increase their rankings. These links aren’t going to help you get traffic to your site, however they’re used to trick the search engines into thinking that your site links to many other websites. This method could be applied because based on the number of links and their quality (the quality of the link), the search engines can calculate how popular your <a href="https://pixelweb.ie/web-design-development-tipperary/">web page</a> is thus, it’ll be placed in the search engine results pages.
 
<h3>Doorway Pages</h3>
A doorway page is a page that catches people who use a page of no real worth, which then redirects them to a completely different page of real worth. These doorway pages are created to be seen by only specific search engines and search engine crawlers with the intention of misleading the search engine into thinking that the site is better than it really is.
<h3>Conclusion</h3>
These methods can help you get an improved ranking within a short period of time. However, once a search engine finds out that these black hat techniques were used, it won‘t take long before a penalty comes into effect. It might not be worth the risk because the results can be quite damaging to your site. This list doesn’t cover all black hat<a href="https://pixelweb.ie/seo-services-tipperary/"> SEO practices</a>, but it should be pointed out that they’re not recommended. There are many ways for you to improve your website’s search engine ranking. Even if it takes some time, the results will be long-lasting and well worth the wait!
Check out our other <a href="https://pixelweb.ie/">web services </a>
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<title>How to Choose Perfect Domain Name For Your Business</title>
<link>https://pixelweb.ie/how-to-choose-perfect-domain-name-for-your-business/</link>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Mon, 07 Nov 2022 11:42:39 +0000</pubDate>
<category><![CDATA[Domain Names]]></category>
<guid isPermaLink="false">https://pixelweb.ie/?p=1403</guid>
<description><![CDATA[Domain names are one of the most critical aspects of any website’s success. They represent what your site is about, who you are, and what your customers want from you. A good domain name should be short, easy to remember, spellable, easy to type into a browser address bar, and unique enough so that people […]]]></description>
<content:encoded><![CDATA[Domain names are one of the most critical aspects of any website’s success. They represent what your site is about, who you are, and what your customers want from you. A good domain name should be short, easy to remember, spellable, easy to type into a browser address bar, and unique enough so that people won’t confuse your site with another. A brandable domain is also important as it provides email address with that domain. This will generate trust with your professional email.
The first step when choosing a new domain name is to think about whether you’re looking for something long term (like a.com) or if you just want to use this domain temporarily while you build up traffic to your site (a second-level domain). If you’re planning to keep your domain name after launching your site, then you’ll probably want to go with a top-level domain (.com or .net.) This is because there’s a lot of competition for those top 10 spots, so it’s harder to get them than it is for other domains.
<h3>Check Domain Name Availability</h3>
Domain names are an important part of any website. They help establish trust and credibility for your business. They also play a key role in how well your site ranks in the search results.
But there are times when you may find yourself unable to purchase a suitable domain name. This could happen because someone else owns the same name, or it might simply be too expensive. In either case, it’s important to know whether you can buy the domain name you want.
If you go to <a href="https://www.namecheap.com/domains/domain-name-search/">namecheap.com</a> or <a href="https://www.blacknight.com/domains/">blacknight.ie</a> ( if you are doing a domain search for a .ie domain) and use their domain search functions, you will see if your domain name choice is available.
 
<h3>Dot-com versus dot-ie</h3>
While dot-com domain names are awarded on a first-come, first-served basis, the dot-ie domain is more exclusive. It is what is called a ccTLD (country code Top Level Domain), or a managed national internet address. Other ccTLDs include dot-co.uk (UK), dot-fr (France), dot-de (Germany) and dot-es (Spain).
Only registered companies can apply for a dot-ie domain suffix and, while it costs a lot more than a dot-com, all applications are thoroughly checked out, which can encourage consumers to conduct online transactions with that company. The IE Domain Registry (IEDR), which allocates dot-ie domains, believes that a dot-ie domain “conveys commercial credibility and respectability”.
Having a dot-ie domain should be considered a business decision, according to the IEDR. It establishes a company as an Irish company doing business in Ireland and, the IEDR says, it serves to differentiate the website from the “dot-com crowd”. In applying for a dot-ie domain name, the IEDR recommends making the application through a registered dot-ie re-seller, as it is generally cheaper than applying through the IEDR itself.
Source: <a href="https://www.localenterprise.ie/DublinCity/Start-or-Grow-your-Business/Knowledge-Centre/eBusiness/Domain-Names/">localenterprise.ie</a>
<img loading="lazy" decoding="async" class="size-medium wp-image-1587 aligncenter" src="https://pixelweb.ie/wp-content/uploads/2022/11/Domain_Names-300x200.webp" alt="Domain name" width="300" height="200" srcset="https://pixelweb.ie/wp-content/uploads/2022/11/Domain_Names-300x200.webp 300w, https://pixelweb.ie/wp-content/uploads/2022/11/Domain_Names.webp 600w" sizes="(max-width: 300px) 100vw, 300px" />
To register a .ie domain name, you need to meet certain requirements.
<ul>
<li>To register an Irish.ie domain, you need to show that you’re connected to Ireland.</li>
</ul>
<h4>What can I do to prove that I really am connected to Ireland?</h4>
<ul>
<li>You must have an Irish connection if you want to register an.ie domain name. You can do this in a number of ways:
<ul>
<li>If you’re an Irish citizen, here are some things you need for domain registration: A valid Irish photo ID (passports, driving licenses, etc.)</li>
<li>If Ireland is your country of residence, you need to provide proof of residence such as an official ID card, bank statement, or a receipt for rent paid.</li>
<li>If you’re an Irish business, you need to show your registry number from the Companies Registration Office (CRO).</li>
<li>If you’re not registered in Ireland, you may qualify for an exemption if you can prove that you are currently doing business with clients in Ireland. Examples include invoices, press release or previous marketing materials aimed at the Irish market, letters from solicitors, accountants or bankers confirming your current trade with the country, or your intentions to do so.</li>
<li>Trademark owners from Ireland or Europe may also eligible for registration of a .ie domain.</li>
</ul>
If the registrant has not provided enough evidence for their identity, the registration authority may require additional proof.</li>
</ul>
When selecting a domain name, make sure you don’t pick a name that might be confusing or misleading. Avoid common misspellings like “the” or “of.” Also avoid naming your site something generic, such as “<a href="https://pixelweb.ie/web-design-development-tipperary/">Web Design</a>,” “<a href="https://pixelweb.ie/seo-services-tipperary/">SEO Services</a>,” “Internet Marketing,” etc., unless they are part of your actual product or service. Instead, try to come up with a name that describes exactly what you do. You can find some great examples of domain names at <a href="https://godaddy.com">GoDaddy.com.</a>
You can register multiple domain extensions (.ie, .com,.net,.org,.biz), but only one extension can appear in your URL. So if you want to use.net, you must purchase the.net domain extension.
<img loading="lazy" decoding="async" class="aligncenter wp-image-1513 size-medium" src="https://pixelweb.ie/wp-content/uploads/2022/11/domain_name-300x200.webp" alt="Domain name" width="300" height="200" srcset="https://pixelweb.ie/wp-content/uploads/2022/11/domain_name-300x200.webp 300w, https://pixelweb.ie/wp-content/uploads/2022/11/domain_name.webp 600w" sizes="(max-width: 300px) 100vw, 300px" />
<h2>Domain Name Registration</h2>
Once you’ve chosen your domain name, you need to decide which domain name registrar to use. There are many options out there, including GoDaddy, Network Solutions, Register.com, and others. Each domain registrar has its own set of pros and cons, so consider these factors before making your choice. In order to register a .ie domain, you must use an Irish registrar such as <a href="https://letshost.ie">Letshost.ie</a> or <a href="https://www.blacknight.com/register-ie-domains/" target="_blank" rel="noopener">blacknight.com</a>
Finally, once you’ve registered your domain, you’ll need to point it to your hosting account. Most hosting companies offer simple instructions for doing this, but here’s a quick overview of what you need to know.
Changing the nameservers on a domain name is the easiest way to point the domain to your website hosting. You just navigate to the DNS Servers section and enter the nameservers of your <a href="https://pixelweb.ie/8-essential-factors-to-consider-when-choosing-your-web-hosting-service/">hosting service</a> and save changes. It can take up to 48 hours for the changes to propagate fully.
You can also change individual records. You just need to know how to set up DNS records and what settings you should use. If you want to make changes to your domain name’s DNS record, follow these steps:
1. Log into your registrar account and go to the “Domain Management” section of DNS provider.
2. Click on the “DNS Records” tab.
3. Find the DNS Record you wish to modify (usually called “A”, “CNAME”, etc.) and click on its drop down menu.
4. Select “Edit”.
5. Enter the new IP address or hostname you would like to point to.
6. Save the changes.
7. Wait for the changes to take effect.
8. Repeat step 6 until all DNS records are changed.
9. Go back to the main screen and verify that all DNS records are correct.
10. Once everything looks good, log out of the website and wait a few minutes before trying to access the site again.
11. The changes should now be live!
 
Remember, whether you chose a .ie domain or a .com domain, the best domain name for your website is one that accurately reflects what your site does. It needs to be memorable, easy to type, and easy to spell.
Check out <a href="https://pixelweb.ie/">my home page!</a>
 
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<title>Choosing your Web Hosting Service; 8 Essential Factors to Consider</title>
<link>https://pixelweb.ie/choosing-your-web-hosting/</link>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sun, 09 Oct 2022 12:06:03 +0000</pubDate>
<category><![CDATA[Web Hosting]]></category>
<guid isPermaLink="false">https://pixelweb.ie/?p=1408</guid>
<description><![CDATA[Web hosts play a vital role in the success of any website. Choosing the right one can make or break your business online presence. Most service providers offer a variety of plans to suit most needs. The following are some of the more critical factors you should look out for when choosing your web host. […]]]></description>
<content:encoded><![CDATA[Web hosts play a vital role in the success of any website. Choosing the right one can make or break your business online presence. Most service providers offer a variety of plans to suit most needs. The following are some of the more critical factors you should look out for when choosing your web host.
<h2>Web-Hosting Features</h2>
A good web host should offer a variety of features such as shared hosting, VPS hosting, dedicated servers, specialised WordPress hosting etc. You must ensure that they have enough resources to handle the traffic you generate. Also check if their service includes domain hosting, SSL (secure sockets layer) certificates and email encryption.
 
<h2>Reliability</h2>
Your provider should <a href="https://www.nibusinessinfo.co.uk/content/factors-consider-when-choosing-web-hosting-provider"> provide reliable services </a>at all times. They should be able to deliver 99% uptime which means no downtime whatsoever. If this happens, you won’t lose anything because you will still get paid for every minute of the day. If your site goes down for a few hours or days, it is going to affect your business negatively and that’s why it’s important to choose a reliable hosting service.
 
<h2>Scalability</h2>
This refers to how well your site can grow in size without affecting its performance. It is very important that your <a href="https://www.cuelogic.com/blog/9-factors-to-consider-when-choosing-a-web-host"> web host provides scalability </a>so that you don’t run into problems later on. Disk space, bandwidth abd functionality are the functions that you may need to scale up as your web business grows. In addition, make sure that the provider offers a good uptime guarantee.
 
<img loading="lazy" decoding="async" class="wp-image-1746 aligncenter" src="https://pixelweb.ie/wp-content/uploads/2022/10/Hosting-services-300x200.webp" alt="Web Site Hosting" width="470" height="313" srcset="https://pixelweb.ie/wp-content/uploads/2022/10/Hosting-services-300x200.webp 300w, https://pixelweb.ie/wp-content/uploads/2022/10/Hosting-services-1024x683.webp 1024w, https://pixelweb.ie/wp-content/uploads/2022/10/Hosting-services-768x512.webp 768w, https://pixelweb.ie/wp-content/uploads/2022/10/Hosting-services.webp 1200w" sizes="(max-width: 470px) 100vw, 470px" />
<h2>
Speed of Web Server</h2>
Your website’s loading time is critical to its success. Because online visitors don’t have much time to spend on websites that take too long, if they’re frustrated by your site, they might leave without reading any content at all. You need to check whether your web host offers an adequate server speed for your needs.
There are many different types of web hosts available today. Each type of host has its own advantages and disadvantages. The most common types of hosts are shared, dedicated and virtual private servers (VPS). Shared hosts are cheap and easy to use. They usually offer free <a href="https://pixelweb.ie/how-to-choose-perfect-domain-name-for-your-business/">domain registration</a> and email accounts, but they don’t provide any technical support. Dedicated servers are expensive, but they give you full control over your server’s resources. VPSs combine the best features of shared and dedicated hosting. You get access to your own server, but it shares some resources with other users. This means that your site will run faster than on a shared server because there are fewer people sharing those resources. However, this comes at a price – you’ll pay more per month than if you had a dedicated server.
<h2>Initial Cost & Cost of Renewal</h2>
Website hosting prices vary depending on the type of service you choose. Some companies charge per month while others charge per year. Therefore, it is essential that you find a web host that suits your budget. Many companies have a discounted rate at sign up and thae renewal rate then can increase, sometimes by 50%. While you can change host after the initial period, this takes some technical knowledge.
Hosting companies often give a free domain when you sign up, which is great, but it kindof ties you to that provider as there is technical knowledge required in moving domain and hosting to a new provider.
 
<h2>Security</h2>
This is another crucial factor to take into consideration. Ensure that your <a href="https://uk.pcmag.com/business-1/85065/5-factors-you-need-to-know-before-choosing-a-web-host">web host takes security seriously</a> and ensures that their customers are safe from hackers.
Web security is extremely important for anyone who works with computers. There are plenty of media stories about big companies getting hacked and it is equally possible that small websites could be hacked and leak their user’s personal information too.
Fortunately, there are lots of good websites that offer solid security for their users. These sites will include some sort of security measure to help keep your site safe.
To determine whether a WordPress web hosting provider can be considered secure, look for these telltale signs:
Does it offer firewalls or DDoS prevention systems?
Does it provide free SSL certificates for websites?
Does it offer automatic backups for your website?
Have they ever been security breaches or other security issues with the provider?
You can easily determine the first few suggestions by looking at a web hosting provider’s features page for each plan. However, the last suggestion requires some research on your part. If any company that you’re considering hasn’t taken proper precautions against cyber attacks, it’s a good indication that they probably aren’t taking them seriously enough.
<h2></h2>
<h2>Support</h2>
To determine whether your current host is suitable for your business, ask yourself these three questions:
Does your host offer 24/7 customer service? If not, then you’re probably going to have problems when something goes wrong. Hosting companies should always be able to help you solve issues quickly and efficiently.
Customer service is an important factor for many people and the ability of the company to provide customer support can be the deciding factor between a site being down for several hours or not at all.
Look at how the <a href="https://www.hostpapa.ie/blog/web-hosting/11-key-considerations-when-choosing-your-web-hosting/">customer care services</a> offered by the companies you’re thinking of working with work and see if they offer any channels through which you can get in touch with them and ask for help.
Make sure that your web host provides 24/7 support via phone, email, live chat, ticketing system, etc.
 
<h3>Backup & Restore Functionality</h3>
The importance of having a reliable web host cannot be overstated. A good hosting provider will ensure that your data is protected against loss or theft, and that you are able to access it easily. If you lose your <a href="https://pixelweb.ie/web-design-development-tipperary/">website files</a> due to technical glitches or human error, you won’t want to start rebuilding everything from scratch. Instead, you’ll want to recover your files quickly and efficiently.
You don’t always have to do it yourself. Many web hosts offer automatic backups, which take place automatically every few minutes. These backups provide instant recovery options for your website files and databases. Some even allow you to restore individual files or entire sites to another location.
If you’re looking for a reliable hosting provider, here are some things to consider:
1. Backup frequency – How often does the host perform backups? Is there a limit on how many times per day they can run? Do they offer free backups? What happens if you exceed the limits?
2. Restore speed – Does the host offer fast restores? Can you restore multiple files at once?
3. Data protection – What level of security does the host use? Are there any limitations on what type of file formats you can upload?
4. Support – Have previous customers had success with the host? How responsive is customer support?
Doing your research into hosting companies, assessing their reputations and seeing if they are a good fit for your business is essential to the success of your website. The most important features of a hosting company are Speed, Security and Backup functionality.
For more information, Check out my<a href="https://pixelweb.ie"> home page</a>.
 
 
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<title>What is Off-page SEO and How to Use it</title>
<link>https://pixelweb.ie/what-is-offpage-seo-and-how-to-use-it/</link>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Tue, 27 Sep 2022 13:49:59 +0000</pubDate>
<category><![CDATA[SEO]]></category>
<guid isPermaLink="false">https://pixelweb.ie/?p=1418</guid>
<description><![CDATA[Off-Page SEO Factors What is off-page SEO? Off-Page SEO means taking action outside your own website to improve your search engine results and increase your audience’s perception of your website’s quality and value. This is accomplished by linking to or promoting your site from other reputable websites (pages, sites, etc.) and effectively vouching for its […]]]></description>
<content:encoded><![CDATA[<h2>Off-Page SEO Factors</h2>
<h3></h3>
<h4>What is off-page SEO?</h4>
Off-Page SEO means taking action outside your own website to improve your search engine results and increase your audience’s perception of your website’s quality and value. This is accomplished by linking to or promoting your site from other reputable websites (pages, sites, etc.) and effectively vouching for its quality.
<h2>Why offpage SEO is important</h2>
 
<a href="https://socialb.co.uk/blog/offsite-seo-is-it-necessary/">Off-page SEO is all about building links from external sources</a>. Backlinks are used by search engines as indicators of the quality of the linked-to page. Therefore, <a href="https://pixelweb.ie/">a site</a> with many high-quality backlinks will usually rank higher than one with fewer quality backlinks.
There are three main kinds of links: natural links, manually created links (link building), or self-generated links.
Natural links are links that appear naturally on a page, without any action on the page owner’s part. For example, a blogger adding a link to her blog that points to her favourite produce farms is a good link.
Manually built links come from building relationships with other websites and exchanging links. This includes things like making sure your website has links pointing back to it or asking influencers to post your content.
Creating self-created links is done through practices such as adding a link in an online directory, forums, blog comments, or a press release. Some self-created links may be considered black hat SEO techniques, which are frowned upon by search engine companies.
<h4>Off-page SEO Checklist</h4>
 
<img loading="lazy" decoding="async" class="size-medium wp-image-1744 aligncenter" src="https://pixelweb.ie/wp-content/uploads/2022/09/SEO-Checklist-300x200.webp" alt="Off page SEO Checklist" width="300" height="200" srcset="https://pixelweb.ie/wp-content/uploads/2022/09/SEO-Checklist-300x200.webp 300w, https://pixelweb.ie/wp-content/uploads/2022/09/SEO-Checklist-1024x683.webp 1024w, https://pixelweb.ie/wp-content/uploads/2022/09/SEO-Checklist-768x512.webp 768w, https://pixelweb.ie/wp-content/uploads/2022/09/SEO-Checklist.webp 1200w" sizes="(max-width: 300px) 100vw, 300px" />
Regardless of how they’re created, those that provide greater returns for SEO effort are usually the most valuable. Factors which positively affect their value include:
<ul>
<li>The popularity of the linking site.</li>
<li>How relevant the linking site’s topic (and its content) is to the site being referred to (and its content).</li>
<li>The newness of the link.</li>
<li>The anchor text used when linking to another site.</li>
<li>The quality of the linking site.</li>
<li>The number of other pages on the linking page.</li>
<li>Domain authority (DA) and Page Authority (PA).</li>
</ul>
Offpage SEO isn’t limited to the digital world. You can use it for any kind of marketing. Any interaction between your target audiences and you, your products, or your services in the real-life should strengthen your brand and encourage them to visit your website. If you provide a positive user experience and the right product or service, offline interactions and interactions can help you get more visitors who want to learn more.
<h3>How backlinks have been the main reason behind increased traffic to my site.</h3>
Backlinks are one of the most powerful off-page seo tools available to any website owner. Backlinks are simply hyperlinks from another website to your own. The number of backlinks you have is directly proportional to the amount of traffic you receive. If you want to increase the amount of traffic coming into your website then you should start building backlinks. You can do this easily through article marketing.
Article marketing involves writing articles about something that people would like to read about. Then you submit these articles to article directories where they will publish them. When someone reads your article they will click on the link to visit your website. This means that when they get there they will see your article which will make them want to come back again and read more. This process continues until eventually they end up reading your whole website. So if you write good quality articles and submit them to article directories then you will soon find yourself with lots of visitors to your website.
 
<h3 class="">You may want to avoid unnatural links if you’re concerned about Google penalties 
</h3>
<a href="https://www.reliablesoft.net/what-is-the-difference-between-onsite-and-offsite-seo/">Off-Page Optimization is really helpful </a>for websites because they help improve their rankings. However, we cannot discuss off-page optimization without discussing Google Penalties and Unnatural Links, which are two important aspects of determining your website’s ranking.
<ul>
<li class="">Links can significantly impact search results for both good and bad reasons.</li>
<li>Many professional bloggers believe links are the most important ranking factor in getting higher ranking..</li>
<li>You want to avoid penalties as much as possible, since recovering from them can be difficult and very time consuming.</li>
<li class="">Nowadays, things that used to draw Google’s attention — such as backlink qualities, no longer have that much of an impact.</li>
</ul>
Google is now more interested in optimizing for user experience, user intent, and providing value. The focus now, is not on the search phrases people type into Google, but rather on the intent the user has for typing that particular phrase.
<h3>Authority Links</h3>
If you understand why the authority of backlink matters, then you know how important it is to get high quality backlink from authoritative websites. Your authority in the eyes of Google influences how well you can rank on search engine results pages. Google wants to provide reliable information and results for its users. It means that the more authoritative you are, the more customers you will be able to attract through organic search.
Number of referring domains
More links from unique sites mean better search engine rankings, and more organic traffic.
You can use <a href="https://ahrefs.com/site-explorer">Ahrefs’ Site Explorer</a> to see how many backlinks your site has.
However, the main objective isn’t to get links from websites overall; rather, it’s to get links to specific web page(s) you want ranked for.
<h5>If you understand the difference between <a href="https://pixelweb.ie/on-page-optimisation-and-document-relevancy/">on-page SEO</a> versus offpage SEO, then you’re prepared for the next step.</h5>
 
Searching for keywords related to your business is called “search marketing.” Enhancing your site so that it ranks highly in search engines is called “search optimization.” If people cannot find your site, then there is no point in creating one. You should first concentrate on optimizing your site for organic (natural) searches. Offsite SEO refers to links from external sites, which give your site authority.
<h3>Conclusion</h3>
Off-site SEO refers to promoting your site outside of your own domain name. This means reaching people via other <a href="https://pixelweb.ie/web-design-development-tipperary/">websites</a>, blogs, forums, etc. Having a large number of <a href="https://pixelweb.ie/how-to-choose-perfect-domain-name-for-your-business/">domains </a>with authority and relevant content backlinks to your site is the basis of Off-page <a href="https://pixelweb.ie/seo-services-tipperary/">SEO</a>.
<a href="https://pixelweb.ie/contact/">Contact me </a>for off-page SEO audit or off-page seo services.
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<title>On Page Optimisation and Document Relevancy</title>
<link>https://pixelweb.ie/on-page-optimisation-and-document-relevancy/</link>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sun, 14 Aug 2022 07:50:40 +0000</pubDate>
<category><![CDATA[SEO]]></category>
<guid isPermaLink="false">https://pixelweb.ie/?p=1371</guid>
<description><![CDATA[How Relevance is Determined by Search Engines Relevance in search engine optimisation terms is the degree that users search terms are addressed by the content they find on your web pages. Pages with higher relevancy will do better in the search engine rankings. To begin with, you need to know how Google determines the relevance […]]]></description>
<content:encoded><![CDATA[<h2>How Relevance is Determined by Search Engines</h2>
<a href="https://blog.ringostat.com/en/how-does-google-determine-relevance/">Relevance</a> in search engine optimisation terms is the degree that users search terms are addressed by the content they find on your web pages. Pages with higher relevancy will do better in the search engine rankings. 
To begin with, you need to know how Google determines the relevance of websites. Only then can you devise a strategy that will help your website become more relevant and, therefore, increase its chances of appearing at the top of search engine result pages (SERPs).
Once upon a time, just creating a web site with some relevant content and basic information was sufficient for most. Nowadays, however, satisfying the Google algorithm requires both technical skills and creativity. That’s why SEO and everything related to it come into place.
To be able to get ranked for certain keywords, you must first make sure that your page’s or whole site’s usefulness in relation to these keywords. Therefore, you must structure your pages, check their usefulness, and keep them updated if needed.
<img loading="lazy" decoding="async" class="size-medium wp-image-1663 aligncenter" src="https://pixelweb.ie/wp-content/uploads/2022/08/document_relevancy_for_SEO-300x225.webp" alt="Document Relevancy" width="300" height="225" srcset="https://pixelweb.ie/wp-content/uploads/2022/08/document_relevancy_for_SEO-300x225.webp 300w, https://pixelweb.ie/wp-content/uploads/2022/08/document_relevancy_for_SEO-768x576.webp 768w, https://pixelweb.ie/wp-content/uploads/2022/08/document_relevancy_for_SEO.webp 800w" sizes="(max-width: 300px) 100vw, 300px" />
<h2>Definition of On Page Optimisation & Why Is It Important for 1st Page Results?</h2>
<a href="https://www.searchenginejournal.com/on-page-seo/essential-factors/">On Page search engine optimisation </a>means optimizing the pages of your website for search engines. This includes the title tag, meta description and page content itself. 
There are two types of SEO: Off page Optimisation and On page optimisation. Off-page SEO refers to any activities done away from your site such as backlinks, social media profiles and press releases. An On Page Seo Expert will highlight where you optimize your website’s content and code so that it is easy for the search engines to find and rank your site.
The most important aspect of On page SEO services is making sure that the code on your webpages is optimized for search engines. If you have an error in your H1, H2, H3 tags, image alt text, or links, these errors could cause your webpage to be penalized by search engines.
It is also important to keep your pages clean and well organized. Make sure that there are no duplicate content within each section of your site, and make sure that the navigation bar is easy to find and clickable. 
You should also avoid having too much content on your homepage. Having more than three main sections makes it difficult for users to navigate your site.
One way to increase traffic to your website is to include videos on your homepage. Videos help drive traffic because they provide information without words and are easier to read than standard text. 
In addition to video, you can also add images to your homepage to improve its effectiveness. Adding images helps visitors focus on the content instead of the design of your site.
Make sure that you optimize your website for mobile devices. Mobile optimization allows users to access your website easily and quickly whether they are visiting your site on a desktop computer or mobile device.
 
<img loading="lazy" decoding="async" class="size-medium wp-image-1662 aligncenter" src="https://pixelweb.ie/wp-content/uploads/2022/08/Content_that_answers_questions-300x225.webp" alt="Document Authority" width="300" height="225" srcset="https://pixelweb.ie/wp-content/uploads/2022/08/Content_that_answers_questions-300x225.webp 300w, https://pixelweb.ie/wp-content/uploads/2022/08/Content_that_answers_questions-768x576.webp 768w, https://pixelweb.ie/wp-content/uploads/2022/08/Content_that_answers_questions.webp 800w" sizes="(max-width: 300px) 100vw, 300px" />
<h3>The Importance of Content that Answer Questions</h3>
Relevant Content is king, but it doesn’t matter how great your content is if nobody reads it. 
The best way to make sure that happens is to create high quality content or body copy that answers questions for your target audience.
People are more likely to read content that helps them solve problems. If you provide value to your readers, they’ll come back for more. 
It’s also important to keep in mind that the most successful websites aren’t necessarily the ones with the most information; instead, they’re the ones that help visitors find exactly what they’re looking for.
That means providing clear navigation, easy-to-find contact info, and plenty of relevant links. 
In addition, you’ll want to make sure that your site isn’t overloaded with ads. People hate banner blindness, which makes them less likely to return to your site.
Instead, opt for unobtrusive ads that blend in with the rest of your site. That way, your visitors won’t even realize they’re there. 
The general rule is to optimise each page for 1 core or primary keyword, with a few secondary keywords and some accessory keywords for added value. 
High Quality relevant content found by relevant search queries of target keywords will engage with your audience and promote a better click through rate.
 
<h3>Keyword variations, Synonyms and Latent Symantec Index</h3>
Keywords are the most important aspect of any website. If you’ve been paying attention to the news lately you’ll know that there’s been an increase in cyber attacks. This means that hackers are becoming more sophisticated and are constantly trying to find ways to exploit websites for profit.
This is where keywords come in. A lot of times when we’re writing copy for our clients we tend to focus on the words themselves. We might say something like “The best way to do X” or “What makes Y better”. But what we often overlook is the fact that these words aren’t actually going to help us rank well in search engines.
You may even be thinking “But I’m already ranking.” Well, yes, you are, but that doesn’t mean that you’re going to stay there. 
Google’s algorithm changes frequently and it’s impossible to predict exactly how it’s going to change next. So the best thing you can do is make sure that you’re using relevant keywords throughout your site.
It’s also worth noting that synonyms are another great tool for improving your rankings. These are words that sound similar but are used in slightly different contexts. For example, instead of saying “the best way to do X”, you could say “the easiest way to do X”.
Synonyms are extremely useful because they provide alternative ways to describe the same concept. When someone searches for “how to do X”, they’re probably expecting information about a particular task. By using synonyms, you give them the opportunity to find the answer without having to dig too deep.
Latent Semantic Indexing (LSI) is another technique that can really boost your page’s performance. LSI basically looks at the context of each individual word within a given document. 
For instance, let’s say you had a list of 10 items. Each item on the list would contain a single word describing its purpose. Now imagine that you decided to add a second item to the list. You’d simply repeat the same word, but now you’d include the term “and” between the two words.
In this case, you’d have 11 words total, which is much longer than the original 9. In order to determine whether or not the extra word helps your page perform better, Google uses the context of each word to decide whether or not it’s necessary.
Long tail keywords are usually easier to rank as they have less competition, though also less search volume.
 
 
<h3>Keyword Density as a ranking factor</h3>
If you’re going to rank for a particular phrase, make sure you include it in the title tag, meta description, alt tags, URL, image file names, and any other place where you might be able to add text. 
The more times you repeat a keyword in these places, the higher your chances of showing up when someone searches for that term.
You also want to avoid repeating words within the same paragraph. This makes it harder for readers to find your content and read it. 
Keywords are important because they help searchers identify relevant pages. But too much repetition can actually hurt your rankings and is known as keyword stuffing. <a href="https://www.wordstream.com/blog/ws/2020/09/09/google-ranking-factors">Keyword placement</a> is also important as it adds to the context of the content.
It’s better to focus on writing great content rather than stuffing your page full of keywords. That way, you’ll attract visitors who are interested in reading your content, instead of those who are trying to game the system.
<h3></h3>
<h3>Why Title Tags are Important in SEO</h3>
The title tag is often overlooked when creating an online page for SEO purposes. But without a strong title tag, your website could be missing out on major traffic. 
In addition to having a strong headline, you also need to include important words within the opening paragraph. These words will help describe the topic so readers can quickly determine whether or not they want to read more.
Make sure to include these keywords throughout the body of the text as well. If there are any sections where you feel like you’ve left out key terms, add them back in. This will ensure that your site remains relevant to both humans and search engines alike.
You also need to make sure that the URL contains those same keywords as well. A great way to do this would be to place the keyword phrase at the beginning of the URL. 
This ensures that search engines can easily find your pages. By following these tips, you can increase your chances of seeing higher rankings on search results.
 
<h3>The Meta Description Tag</h3>
A meta description tag is an HTML element used for describing web pages. This text appears below the title in most browsers. 
The meta description tag is important because it helps search engines determine how a page should rank in search results.
It also provides users with information about the page that may be useful when deciding whether to click on a link. 
Meta descriptions should include keywords relevant to the page. If your site contains multiple products, each product should have its own description. 
A well-written description makes it easier for visitors to find what they are looking for.
 
<h3>Heading Tags and Search Engine Optimization</h3>
H1 tags are important for SEO because they help to identify which page of the site is most relevant to the user. This helps to improve the relevance of the page when it appears in the SERPs (search engine results pages).
H2 and H3 tags are also very important. These tags describe the topic of the article. 
You should make sure that these tags are included in each section of an article.
 
<h3>Inbound Links</h3>
While links to a page are usually an OFF-Page factor, inbound links from other pages and other locations on the page can be considered as on-page SEO. External links from other sites is not however an on-page SEO factor.
 
<h3>Outbound Links to Authoritative Sites</h3>
The best way to do this is to find sites that already rank for similar terms and link back to them. This will help boost your rankings and increase traffic to your site. 
You can also create links manually, but this takes time and effort. If you have the resources to hire someone to do it for you, go ahead and do it. Otherwise, you’ll have to spend hours creating links yourself.
It’s important to note that there are two types of <a href="https://www.semrush.com/blog/outbound-links/">outbound links</a>: internal and external. Internal links point to pages within your own website. External links lead to websites that aren’t related to yours. 
Internal links are much more valuable because they improve user experience. When users click on an internal link, they stay on the same page. On the other hand, when they click on an external link, they leave your website and visit another.
External links are great for increasing traffic, but they won’t affect your rankings unless you place those links strategically. For example, if you have a blog post about how to make money online, you could include a link to your e-commerce store on Amazon.com. 
This would give visitors access to your product without leaving your website. However, you wouldn’t want to put a link to your home page on a blog post about making money online. That would look spammy. 
Instead, you’d want to link to a relevant article on your blog. This gives readers a reason to come back to your site.
 
 
<h3>Anchor Text Links</h3>
Anchor text is the most important link building technique for SEO. If you want to rank well in Google, make sure that each page on your website contains an appropriate number of relevant keywords. 
Anchor text is the name given to any words or phrases used within a web page to provide additional information about the page itself. This includes the title tag, meta description, image alt tags, and even internal links.
The more times these terms appear throughout your site, the higher the chances are that Google will consider them when determining how relevant your pages are. 
For example, if you have a product page with a list of features, the best way to describe those features would be to include the term “features” somewhere in the page’s body. That way, when someone searches for “product features”, your page appears near the top of the results.
This is why it’s crucial to make sure that your anchor texts match the content on your pages. For instance, if you have a page titled “About Us,” you might want to add the phrase “about us” to the page’s title tag. 
You could also put the same phrase in the meta description, which is shown underneath the page title in search results.
Another option would be to create a page called “Our Features.” Then, you’d add the phrase “our features” to the page’s URL.
 
<h3>Image Optimisation</h3>
In addition to adding descriptive words to your URLs and titles, you can also <a href="https://kinsta.com/blog/optimize-images-for-web/">optimize your images.</a> Large image file sizes can slow the site speed and should be optimised. Images are often overlooked when it comes to SEO, but they play a vital role in helping users find your products online.
To increase the likelihood that Google will display your images, you’ll need to ensure that they contain relevant keywords. In fact, according to Search Engine Land, Google considers the following factors when deciding whether or not to show an image:
<ul>
<li>Whether the image matches the topic of the page.</li>
<li> How many other websites use the same image.</li>
<li> Whether the image has been updated recently.</li>
<li> Whether the website uses the same domain as the image.</li>
</ul>
If you’re using WordPress content management system, there are several plugins available that can help you optimize your images. One such plugin is <a href="https://www.wpbeginner.com/plugins/optimizing-images-with-wp-smush-pro-cons-and-alternatives/">WP Smush</a>. It allows you to automatically resize and compress images before uploading them to your server.
Once you’ve optimized your images, you’ll want to make sure that they load quickly. To do this, you’ll need to remove unnecessary code from your HTML file. 
This means removing anything that isn’t necessary, like comments and empty divs. You can also reduce the size of your images by reducing their quality.
Finally, don’t forget to keep track of your progress. Use tools like Screaming Frog to crawl through your entire site and check for broken links. 
When you identify broken links, you can then fix them manually or let Google handle the task for you. Either way, it’s important to monitor your site regularly so that you can catch problems early.
<h3></h3>
<h3>Image alt tags and on-page SEO</h3>
If you want to rank well for image searches, make sure you add an alt tag to each image. This will help users who are visually impaired or simply prefer text-based images to find them easily. 
It also helps when you’re trying to optimize for image searches because Google will display an image preview instead of a textual description.
The best way to do this is to include descriptive words within the alt tag itself. For example, “This is a picture of my dog” would become “dog – picture”. 
You’ll also want to ensure that these descriptions are relevant to the page’s topic. So if you’re writing about dogs, you wouldn’t put “picture” in there. Instead, you’d say “My dog is cute.”
Also, avoid adding too much information in the alt tag. Keep it short and sweet. 
Another tip is to use the title attribute. Titles are displayed under the image in search results, so they’re a great place to include keywords. 
But keep in mind that titles aren’t indexed by Google, so they won’t appear in search results. That means they’re more useful for branding purposes.
 
 
<h3>Open Graph</h3>
<a href="https://www.computerhope.com/jargon/o/open-graph.htm">Open graph</a> is an amazing tool for creating rich media experiences across social platforms. But it’s also a great way to make sure your website is optimized for search engines.
The open graph protocol allows websites to publish information about themselves to third party sites such as Facebook and Twitter. This includes links back to the site itself, along with any images, videos, and more. 
This means that when someone shares a link to your page, they’ll include information about your page, including its title, description, image, etc. This makes it easier for users to share your content with friends and followers.
It also helps search engines index your pages better, which improves your chances of appearing higher in search results. 
To learn more about how to optimize your website for open graph visit www.facebook.com/help/open-graph
 
<h3>Schema as a Ranking Factor</h3>
<a href="https://pageoptimizer.pro/is-schema-markup-a-ranking-factor/">Schema </a>is an important aspect of any website. If you look back at the early days of websites you’ll find that most sites had a schema.org description and a few images. This worked well for those sites because they could rank higher in search results.
But now we live in a world where there are thousands upon thousands of websites competing for the same searches. So how do you make sure that yours stands out? 
The answer lies in creating a rich snippet. A rich snippet is a piece of information that appears next to search result pages when someone performs a search. These snippets are created using structured data mark-up language (schema.org) which allows webmasters to add extra information about their site to help search engines better understand their content.
This means that you can create a rich snippet for each page on your site and include all sorts of useful information such as product prices, contact details, reviews and ratings. 
A rich snippet also gives visitors more information about your products and services, making them feel more confident about purchasing from you.
 
<h2>Summary</h2>
If you take care of these On Page SEO factors a as part of your SEO Strategy, you will be well on the way to giving the search algorithms what the want, which will increase organic traffic. This will also increase user experience. An On Page Seo Company will optimizing your website so that it ranks higher in the organic results of major search engines like google, yahoo, bing etc.
Click these links learn more about <a href="https://pixelweb.ie/seo-services-tipperary/">SEO</a> and <a href="https://pixelweb.ie/local-seo-tipperary/">Local SEO</a> on my website. Check out my <a href="https://pixelweb.ie">homepage</a> for if you are interested in Web Design.
 
 
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<item>
<title>Google My Business – Reasons why you should use a GMB for Local SEO</title>
<link>https://pixelweb.ie/google-my-business-for-local-seo/</link>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sat, 04 Jun 2022 10:14:37 +0000</pubDate>
<category><![CDATA[Local SEO]]></category>
<category><![CDATA[SEO]]></category>
<guid isPermaLink="false">https://pixelweb.ie/?p=1382</guid>
<description><![CDATA[If you own a small business, chances are you’ve heard of Google My Business (GMB). This service allows businesses to create an online presence for themselves, including a website, social media pages, reviews, photos, hours of operation, etc. GMB also provides listings on Google Maps and Search. Many small businesses choose to list on Google […]]]></description>
<content:encoded><![CDATA[If you own a small business, chances are you’ve heard of Google My Business (GMB). This service allows businesses to create an online presence for themselves, including a website, social media pages, reviews, photos, hours of operation, etc. GMB also provides listings on Google Maps and Search.
Many small businesses choose to list on Google Maps because it gives them access to more information about their customers, such as where they live, how far away they are, and even whether they are currently open or closed.
However, there are many benefits to having a GMB listing too. For instance, it makes it easier for potential clients to find your business when searching for local businesses on Google. Also, it helps improve your visibility on Google Maps and Search, which means more traffic to your site.
As a result, I recommend that every local business owner register their business on Google My Business. Not only will it help increase your exposure, but it’ll make life much simpler when managing your business online.
<img loading="lazy" decoding="async" class="aligncenter wp-image-1654 size-medium" src="https://pixelweb.ie/wp-content/uploads/2022/06/gmb-300x225.webp" alt="Google My Business" width="300" height="225" srcset="https://pixelweb.ie/wp-content/uploads/2022/06/gmb-300x225.webp 300w, https://pixelweb.ie/wp-content/uploads/2022/06/gmb-768x576.webp 768w, https://pixelweb.ie/wp-content/uploads/2022/06/gmb.webp 800w" sizes="(max-width: 300px) 100vw, 300px" />
<h2>What is a Google Business Profile</h2>
To give an overview of the service, Google My Business is a free web-based service designed to enable small and medium sized companies to improve their visibility online. It allows them to manage how they appear on Google and makes their company stand out.
So, why do you need Google My Business?
Because so many people use Google, it means there’s a big potential market for your product or service. By making yourself more visible through online advertising, you’re able to reach a larger number of people than if you were just relying on traditional marketing methods.
<h5>The Two Reasons that your Business Needs a Google My Business Account</h5>
With the help of today’s technology, it has become easier than ever before to market your products and services. According to Search Engine Land, 50% of the consumers who use their smartphones for local queries visit a physical location. Given that most people use smartphones these days, can you imagine the number of sales you could generate by using organic search and GMB?
It’s important to create, verify, and optimize your Google My Business account to its fullest potential.
What else can GMBs give you? Here are some of the other benefits.
GMB Allows your Business to appear in maps and local pack listings
You may notice the highly visible Google map and the list of local business results that appear when you search for places using Google. The 2 main reasons that you should use Google’s Local Pack are:
It’s Highly Visible
The Google Local Pack occupies a large portion of the top spot of Google searches, and it’s the very first thing any Google user sees when he types in his query.
It Enables Users to See the Information They Need at a Glance
The Google Local Pack shows up when people perform searches for local businesses. It provides them with a lot of useful information including the location of the business, its phone number, opening times, and even ratings from previous visitors.
<center><iframe loading="lazy" title="YouTube video player" src="https://www.youtube.com/embed/Ni3jf06zeXk" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></center>
<h2>The Power of GMB Reviews</h2>
Google My Business allows people to leave reviews of your business.
You shouldn’t ever underestimate the importance of online reviews. A recent survey conducted by Moz showed that they think that online reviews account for 10 percent of how search engines rate websites.
If you’re looking to get your business seen by potential customers, then leaving positive reviews on Google My Business is one of the best ways to do so. Here are some additional reasons why you should use Google My Business.
Reviews improve local SEO by increasing the number of reviews
Most people rely on online reviews when deciding whether to buy something. In fact, as many as 93 percent of consumers might be swayed by online reviews.
These testimonials are real customer reviews written by actual consumers who were not paid by the companies to write them. This makes these reviews more credible to your audience and this will generate trust in your business.
As more and more people check out online review sites for local businesses, search engine ranking becomes increasingly important. Therefore, it is recommended to regularly analyze your Google My Business (GMB) account and perform local SEO audit to gain insight into how customers discover your business, improve your listing, and manage your local brand image.
Reviews Increase Sales
Positive customer feedback matters. It improves your search engine ranking and serves as free advertising for your business. For example, customers are more likely to buy from a company with lots of positive customer feedback than one with a large number of negative reviews.
Online review sites are just as trustworthy as personal recommendations. Positive online review sites increase your chances of generating leads and selling more products. Research shows that there’s a positive correlation among these three factors.
You should not let any negative review affect you emotionally. Remember that every customer who leaves a bad review is just trying to make his life better. So, if you ever receive a negative review, try to understand what he was saying before taking action against him. After all, no one likes being treated unfairly.
<h5>Customer reviews show what people think about your business.</h5>
Google my Business Reviews give business people a chance to learn from their customers’ experiences. They let them know what they’re doing right, what they need to change, and where they could be improved upon.
Whether they’re positive or negative, client feedback can help you understand what people think. Take them into account when making decisions.
<img loading="lazy" decoding="async" class="size-medium wp-image-1655 aligncenter" src="https://pixelweb.ie/wp-content/uploads/2022/06/GMB_Tools-300x225.webp" alt="Local SEO" width="300" height="225" srcset="https://pixelweb.ie/wp-content/uploads/2022/06/GMB_Tools-300x225.webp 300w, https://pixelweb.ie/wp-content/uploads/2022/06/GMB_Tools-768x576.webp 768w, https://pixelweb.ie/wp-content/uploads/2022/06/GMB_Tools.webp 800w" sizes="(max-width: 300px) 100vw, 300px" />
<h2>GMB Tools</h2>
The Google My Business dashboard provides insights that give you helpful information.
GMB is a valuable tool for promoting your business. It not only promotes products and services, but it also gives you insight into the market. Google is always trying to prove its dominance.
How is this possible?
Google My Business provide tools that will give you insights into what is happening with your business. You then can plan strategies and makes decisions to benefit your business. These tools can help you determine where your visitors are located by using statistics and user information and hence gives you insight into your audience.
<h4>Google my Business Support</h4>
There are <a href="https://support.google.com/business/community?hl=en">GMB help and support sites</a> availible for people to get information on how to set up the google my business listing properly and there are also a <a href="https://localsearchforum.com/forums/google-business-profile-gbp-google-maps.92/">Google my Business forum</a> where people can ask questions and discuss issues.
Views
You can use Google My Business to see how many times people view your business page, photos, and post content. This helps you determine if your ads are effective and get the attention you want.
<h2>Summary</h2>
Many businesses create a Google business profile in order to increase their visibility on Google. If you’re one of these business owners who doesn’t know that creating a Business Profile doesn’t automatically grant you control over it, then you may be surprised to learn that managing your Business Profile isn’t enough to get it working for you as an effective lead generation and SEO resource.
Contact Pixelweb Design about Google My Business (GMB), Reviews and Local SEO.
 
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