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  31. <title>2025 Association Management Trends: What Smart Leaders Are Doing Differently</title>
  32. <link>https://sequenceconsulting.com/association-management-trends-2025/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-management-trends-2025</link>
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  35. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  36. <pubDate>Wed, 30 Apr 2025 21:34:36 +0000</pubDate>
  37. <category><![CDATA[Association Trends]]></category>
  38. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10437</guid>
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  40. <description><![CDATA[<a href="https://sequenceconsulting.com/association-management-trends-2025/" title="2025 Association Management Trends: What Smart Leaders Are Doing Differently" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Association Management Trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-554x554.jpg 554w" sizes="100vw" title="2025 Association Management Trends: What Smart Leaders Are Doing Differently | association management trends"></a>Membership is shifting, revenue models are under pressure, and digital tools aren’t delivering like they used to. But the smartest association leaders aren’t waiting for stability—they’re adapting fast.
  41.  
  42. In our new whitepaper, we break down the key trends shaping associations in 2025, backed by the best industry data available. You’ll find six strategic moves that can help your organization stay relevant, grow smarter, and deliver real value in a changing landscape.]]></description>
  43. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-management-trends-2025/" title="2025 Association Management Trends: What Smart Leaders Are Doing Differently" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Association Management Trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-554x554.jpg 554w" sizes="100vw" title="2025 Association Management Trends: What Smart Leaders Are Doing Differently | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="10437" class="elementor elementor-10437" data-elementor-post-type="post">
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  48. <h2 class="elementor-heading-title elementor-size-default">2025 Association Management Trends: What Smart Leaders Are Doing Differently
  49.  
  50. </h2> </div>
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  58. <p class="" data-start="311" data-end="687">In 2025, associations are facing a new kind of pressure—and a new kind of opportunity. The old playbooks aren’t working like they used to. Member loyalty is softening, younger professionals are staying on the sidelines, and non-dues revenue is under strain. At the same time, expectations for personalization, digital engagement, and demonstrated value have never been higher.</p><p class="" data-start="689" data-end="1042">Our new whitepaper, <strong data-start="709" data-end="780"><em data-start="711" data-end="778"><a href="https://sequenceconsulting.com/wp-content/uploads/2025/04/2025-Association-Trends-What-Smart-Leaders-Are-Doing-DIfferently.pdf">2025 Association Management Trends: What Smart Leaders Are Doing Differently</a></em></strong>, digs into these challenges and offers a clear path forward. Backed by the most trusted industry research, it highlights six bold moves leading associations are making to stay relevant, grow smarter, and create lasting member value. </p><p class="" data-start="689" data-end="1042">Whether you&#8217;re planning for growth or rethinking your strategy, this is your must-read briefing for the year ahead.</p> </div>
  59. </div>
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  66. <h3 class="elementor-heading-title elementor-size-default">The Big Picture: Growth Expectations vs. Strategic Risk</h3> </div>
  67. </div>
  68. </div>
  69. </div>
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  73. <div class="elementor-widget-container">
  74. <p class="" data-start="1105" data-end="1146">The data shows optimism on the surface:</p><ul data-start="1147" data-end="1289"><li class="" data-start="1147" data-end="1204"><p class="" data-start="1149" data-end="1204">63% of associations expect membership to grow in 2025</p></li><li class="" data-start="1205" data-end="1241"><p class="" data-start="1207" data-end="1241">74% anticipate higher engagement</p></li><li class="" data-start="1242" data-end="1289"><p class="" data-start="1244" data-end="1289">63% project an increase in non-dues revenue</p></li></ul><p class="" data-start="1291" data-end="1544">But that optimism masks deeper concerns. Retention is flat or declining for many organizations. Engagement tools are underused. Communications are fragmented. And most associations admit they aren’t fully executing on the strategies they know they need.</p><p class="" data-start="1546" data-end="1777">These gaps aren’t just operational—they’re existential. That’s why the smart leaders we work with aren’t just adjusting tactics. They’re rethinking their entire approach to member value, digital experience, and strategic alignment.</p> </div>
  75. </div>
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  77. <div class="elementor-widget-container">
  78. <h3 class="elementor-heading-title elementor-size-default">Key 2025 Association Industry Trends You Can’t Ignore
  79. </h3> </div>
  80. </div>
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  82. <div class="elementor-widget-container">
  83. <p class="" data-start="1829" data-end="1904">Here are just a few of the industry trends shaping the future of association growth:</p>
  84. <h4 class="" data-start="1906" data-end="1945">1. <strong data-start="1914" data-end="1945">Retention Is the New Growth</strong></h4>
  85. <p class="" data-start="1946" data-end="2164">Many associations are still focused on acquisition, but the real leverage is in keeping the members they already have. The whitepaper explores how behavior-based segmentation and journey mapping can help reverse churn.</p>
  86. <h4 class="" data-start="2166" data-end="2223">2. <strong data-start="2174" data-end="2223">Young Professionals Are Still an Afterthought</strong></h4>
  87. <p class="" data-start="2224" data-end="2408">According to Naylor, nearly half of associations don’t customize communication for early-career members. This is a critical blind spot—and one that’s limiting long-term sustainability.</p>
  88. <h4 class="" data-start="2410" data-end="2457">3. <strong data-start="2418" data-end="2457">Digital Investment ≠ Digital Impact</strong></h4>
  89. <p class="" data-start="2458" data-end="2703">Community platforms, CRMs, and engagement tools are widely adopted, but poorly integrated. Only about 30% of associations report that their engagement systems are mostly or fully connected. In other words: digital fatigue without digital payoff.</p>
  90. <h4 class="" data-start="2705" data-end="2758">4. <strong data-start="2713" data-end="2758">Non-Dues Revenue Requires a Smarter Model</strong></h4>
  91. <p class="" data-start="2759" data-end="3096">With 65% of associations citing non-dues revenue as a top challenge, it’s no longer a “nice to have.” Yet most organizations haven’t evolved their monetization strategies to match. We outline modern models that go beyond events and sponsorships—like subscription bundles, digital knowledge products, and partner-ready content ecosystems.</p> </div>
  92. </div>
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  95. <h3 class="elementor-heading-title elementor-size-default">From Insight to Execution: Where Associations Fall Short</h3></h3> </div>
  96. </div>
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  98. <div class="elementor-widget-container">
  99. Perhaps the most urgent insight from the whitepaper is this: strategy alone isn’t enough. Many associations know what they should</em> be doing, but struggle to execute. Whether it’s due to bandwidth, silos, or misaligned priorities, the result is the same—stalled progress and missed opportunity.</span></p>
  100. <p class="" data-start="3460" data-end="3739">That’s why a key focus of the whitepaper is aligning strategy, staff, and systems. The most successful organizations aren’t necessarily bigger or better funded. They’re better focused and better aligned. They connect vision to budget, behavior to strategy, and tools to outcomes.</p> </div>
  101. </div>
  102. <div class="elementor-element elementor-element-72621d2 elementor-widget elementor-widget-heading" data-id="72621d2" data-element_type="widget" data-widget_type="heading.default">
  103. <div class="elementor-widget-container">
  104. <h3 class="elementor-heading-title elementor-size-default">A Clear Roadmap for 2025 and Beyond</h3> </div>
  105. </div>
  106. <div class="elementor-element elementor-element-0d712a7 elementor-widget elementor-widget-text-editor" data-id="0d712a7" data-element_type="widget" data-widget_type="text-editor.default">
  107. <div class="elementor-widget-container">
  108. <p class="" data-start="3782" data-end="4106">If you&#8217;re looking for a practical, data-driven look at the <span data-start="3841" data-end="3874">association management trends</span> shaping the future, this whitepaper delivers. We’ve distilled it into six high-impact moves that every organization should be making this year—from rebuilding the member journey to embedding feedback into real-time decision-making.</p><p class="" data-start="4108" data-end="4162">It’s not about keeping up. It’s about taking the lead.</p> </div>
  109. </div>
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  111. <div class="elementor-widget-container">
  112. <p>For more on association management trends, please see <a href="https://sequenceconsulting.com/association-industry-trends/">And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead.h</a></p> </div>
  113. </div>
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  116. </div>
  117. ]]></content:encoded>
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  123. </item>
  124. <item>
  125. <title>PODCAST The Path to Association Success: Lessons in Leadership and Influence With Chris Vaughan</title>
  126. <link>https://sequenceconsulting.com/the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan</link>
  128. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  129. <pubDate>Tue, 08 Apr 2025 22:11:04 +0000</pubDate>
  130. <category><![CDATA[Videos]]></category>
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  148. </item>
  149. <item>
  150. <title>PODCAST Changing the Game for Associations: The Path to Sustainable Growth With Chris Vaughan</title>
  151. <link>https://sequenceconsulting.com/podcast-the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=podcast-the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan</link>
  153. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  154. <pubDate>Tue, 08 Apr 2025 20:49:44 +0000</pubDate>
  155. <category><![CDATA[Videos]]></category>
  156. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10363</guid>
  157.  
  158. <description><![CDATA[<a href="https://sequenceconsulting.com/podcast-the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan/" title="PODCAST Changing the Game for Associations: The Path to Sustainable Growth With Chris Vaughan" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="PODCAST Changing the Game for Associations: The Path to Sustainable Growth With Chris Vaughan | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-460x460.jpg 460w" sizes="100vw" title="PODCAST Changing the Game for Associations: The Path to Sustainable Growth With Chris Vaughan | association management trends"></a>]]></description>
  159. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/podcast-the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan/" title="PODCAST Changing the Game for Associations: The Path to Sustainable Growth With Chris Vaughan" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="PODCAST Changing the Game for Associations: The Path to Sustainable Growth With Chris Vaughan | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-460x460.jpg 460w" sizes="100vw" title="PODCAST Changing the Game for Associations: The Path to Sustainable Growth With Chris Vaughan | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="10363" class="elementor elementor-10363" data-elementor-post-type="post">
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  170. </div>
  171. </div>
  172. </div>
  173. ]]></content:encoded>
  177. </item>
  178. <item>
  179. <title>VIDEO AMA&#8217;s Strategic Shift: Breakthroughs in Membership Growth</title>
  180. <link>https://sequenceconsulting.com/video-amas-strategic-shift-breakthroughs-in-membership-growth/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=video-amas-strategic-shift-breakthroughs-in-membership-growth</link>
  182. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  183. <pubDate>Tue, 08 Apr 2025 20:41:19 +0000</pubDate>
  184. <category><![CDATA[Videos]]></category>
  185. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10341</guid>
  186.  
  187. <description><![CDATA[<a href="https://sequenceconsulting.com/video-amas-strategic-shift-breakthroughs-in-membership-growth/" title="VIDEO AMA&#8217;s Strategic Shift: Breakthroughs in Membership Growth" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="VIDEO AMA&#039;s Strategic Shift: Breakthroughs in Membership Growth | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-460x460.jpg 460w" sizes="100vw" title="VIDEO AMA&#039;s Strategic Shift: Breakthroughs in Membership Growth | association management trends"></a>]]></description>
  188. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/video-amas-strategic-shift-breakthroughs-in-membership-growth/" title="VIDEO AMA&#8217;s Strategic Shift: Breakthroughs in Membership Growth" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="VIDEO AMA&#039;s Strategic Shift: Breakthroughs in Membership Growth | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-460x460.jpg 460w" sizes="100vw" title="VIDEO AMA&#039;s Strategic Shift: Breakthroughs in Membership Growth | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="10341" class="elementor elementor-10341" data-elementor-post-type="post">
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viewBox="0 0 68 48" width="100%"><path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#f00"></path><path d="M 45,24 27,14 27,34" fill="#fff"></path></svg></button></div><div class="epyt-gallery-list"><div class="epyt-pagination "><div tabindex="0" role="button" class="epyt-pagebutton epyt-prev  hide " data-playlistid="PLEEtQ9Z-leB0fhomYtQnfxMVEQ2WFJoi3" data-pagesize="15" data-pagetoken="" data-epcolumns="3" data-showtitle="1" data-showpaging="1" data-autonext="0" data-thumbplay="1"><div class="epyt-arrow">&laquo;</div> <div>Prev</div></div><div class="epyt-pagenumbers hide"><div class="epyt-current">1</div><div class="epyt-pageseparator"> / </div><div 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class="epyt-gallery-title">Highlight Reel of From Stagnation to Growth: AMA&#039;s Membership Success Story</div></div><div class="epyt-gallery-rowbreak"></div><div tabindex="0" role="button" data-videoid="aEGBf0jLNDE" class="epyt-gallery-thumb"><div class="epyt-gallery-img-box"><div class="epyt-gallery-img" style="background-image: url(https://i.ytimg.com/vi/aEGBf0jLNDE/hqdefault.jpg)"><div class="epyt-gallery-playhover"><img loading="lazy" decoding="async" alt="play" class="epyt-play-img" width="30" height="23" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/playhover.png" data-no-lazy="1" data-skipgform_ajax_framebjll="" title="VIDEO AMA&#039;s Strategic Shift: Breakthroughs in Membership Growth | association management trends"><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">Turning Tedious Tasks into Triumphs: The Road to Conversion Rate Success</div></div><div tabindex="0" role="button" 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url(https://i.ytimg.com/vi/kYqhxo8jO3E/hqdefault.jpg)"><div class="epyt-gallery-playhover"><img loading="lazy" decoding="async" alt="play" class="epyt-play-img" width="30" height="23" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/playhover.png" data-no-lazy="1" data-skipgform_ajax_framebjll="" title="VIDEO AMA&#039;s Strategic Shift: Breakthroughs in Membership Growth | association management trends"><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">Focusing on the Movable Middle to Maximize Member Growth</div></div><div tabindex="0" role="button" data-videoid="4Jzsl6xuYRQ" class="epyt-gallery-thumb"><div class="epyt-gallery-img-box"><div class="epyt-gallery-img" style="background-image: url(https://i.ytimg.com/vi/4Jzsl6xuYRQ/hqdefault.jpg)"><div class="epyt-gallery-playhover"><img loading="lazy" decoding="async" alt="play" class="epyt-play-img" width="30" height="23" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/playhover.png" data-no-lazy="1" data-skipgform_ajax_framebjll="" title="VIDEO AMA&#039;s Strategic Shift: Breakthroughs in Membership Growth | association management trends"><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">Using Organic Content to Drive Member Growth</div></div><div class="epyt-gallery-rowbreak"></div><div class="epyt-gallery-clear"></div></div><div class="epyt-pagination "><div tabindex="0" role="button" class="epyt-pagebutton epyt-prev  hide " data-playlistid="PLEEtQ9Z-leB0fhomYtQnfxMVEQ2WFJoi3" data-pagesize="15" data-pagetoken="" data-epcolumns="3" data-showtitle="1" data-showpaging="1" data-autonext="0" data-thumbplay="1"><div class="epyt-arrow">&laquo;</div> <div>Prev</div></div><div class="epyt-pagenumbers hide"><div class="epyt-current">1</div><div class="epyt-pageseparator"> / </div><div class="epyt-totalpages">1</div></div><div tabindex="0" role="button" class="epyt-pagebutton epyt-next hide " data-playlistid="PLEEtQ9Z-leB0fhomYtQnfxMVEQ2WFJoi3" data-pagesize="15" data-pagetoken="" data-epcolumns="3" data-showtitle="1" data-showpaging="1" data-autonext="0" data-thumbplay="1"><div>Next</div> <div class="epyt-arrow">&raquo;</div></div><div class="epyt-loader"><img loading="lazy" decoding="async" alt="loading" width="16" height="11" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/gallery-page-loader.gif" title="VIDEO AMA&#039;s Strategic Shift: Breakthroughs in Membership Growth | association management trends"></div></div></div></div></p> </div>
  194. </div>
  195. </div>
  196. </div>
  197. </div>
  198. ]]></content:encoded>
  202. </item>
  203. <item>
  204. <title>PODCAST Relationships, Integrity, and Association Success with Chris Vaughan</title>
  205. <link>https://sequenceconsulting.com/podcast-relationships-integrity-and-association-success-with-chris-vaughan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=podcast-relationships-integrity-and-association-success-with-chris-vaughan</link>
  207. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  208. <pubDate>Tue, 08 Apr 2025 20:39:24 +0000</pubDate>
  209. <category><![CDATA[Videos]]></category>
  210. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10349</guid>
  211.  
  212. <description><![CDATA[<a href="https://sequenceconsulting.com/podcast-relationships-integrity-and-association-success-with-chris-vaughan/" title="PODCAST Relationships, Integrity, and Association Success with Chris Vaughan" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="PODCAST Relationships, Integrity, and Association Success with Chris Vaughan | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-460x460.jpg 460w" sizes="100vw" title="PODCAST Relationships, Integrity, and Association Success with Chris Vaughan | association management trends"></a>]]></description>
  213. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/podcast-relationships-integrity-and-association-success-with-chris-vaughan/" title="PODCAST Relationships, Integrity, and Association Success with Chris Vaughan" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="PODCAST Relationships, Integrity, and Association Success with Chris Vaughan | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-460x460.jpg 460w" sizes="100vw" title="PODCAST Relationships, Integrity, and Association Success with Chris Vaughan | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="10349" class="elementor elementor-10349" data-elementor-post-type="post">
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  219. </div>
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  221. </div>
  222. </div>
  223. ]]></content:encoded>
  227. </item>
  228. <item>
  229. <title>VIDEO Bright Futures: Innovative Directions for Associations</title>
  230. <link>https://sequenceconsulting.com/bright-futures-innovative-directions-for-associations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bright-futures-innovative-directions-for-associations</link>
  232. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  233. <pubDate>Tue, 08 Apr 2025 20:34:06 +0000</pubDate>
  234. <category><![CDATA[Videos]]></category>
  235. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10335</guid>
  236.  
  237. <description><![CDATA[<a href="https://sequenceconsulting.com/bright-futures-innovative-directions-for-associations/" title="VIDEO Bright Futures: Innovative Directions for Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-150x150.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="Non Profit Consultants Chris And Lisa Vaughan 07279" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-150x150.jpeg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-700x700.jpeg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-60x60.jpeg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-80x80.jpeg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-100x100.jpeg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-120x120.jpeg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-140x140.jpeg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-200x200.jpeg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-360x360.jpeg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-390x390.jpeg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-460x460.jpeg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-554x554.jpeg 554w" sizes="100vw" title="VIDEO Bright Futures: Innovative Directions for Associations | association management trends"></a>]]></description>
  238. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/bright-futures-innovative-directions-for-associations/" title="VIDEO Bright Futures: Innovative Directions for Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-150x150.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="Non Profit Consultants Chris And Lisa Vaughan 07279" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-150x150.jpeg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-700x700.jpeg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-60x60.jpeg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-80x80.jpeg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-100x100.jpeg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-120x120.jpeg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-140x140.jpeg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-200x200.jpeg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-360x360.jpeg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-390x390.jpeg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-460x460.jpeg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-554x554.jpeg 554w" sizes="100vw" title="VIDEO Bright Futures: Innovative Directions for Associations | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="10335" class="elementor elementor-10335" data-elementor-post-type="post">
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data-skipgform_ajax_framebjll="" title="VIDEO Bright Futures: Innovative Directions for Associations | association management trends"><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">Revolution in the Association World: Rapid Changes and New Models</div></div><div class="epyt-gallery-rowbreak"></div><div tabindex="0" role="button" data-videoid="tVdOSiTYMzA" class="epyt-gallery-thumb"><div class="epyt-gallery-img-box"><div class="epyt-gallery-img" style="background-image: url(https://i.ytimg.com/vi/tVdOSiTYMzA/hqdefault.jpg)"><div class="epyt-gallery-playhover"><img loading="lazy" decoding="async" alt="play" class="epyt-play-img" width="30" height="23" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/playhover.png" data-no-lazy="1" data-skipgform_ajax_framebjll="" title="VIDEO Bright Futures: Innovative Directions for Associations | association management trends"><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">The Key to Association Growth: Self-Belief in Value Proposition</div></div><div tabindex="0" role="button" data-videoid="kww8CrhgVn0" class="epyt-gallery-thumb"><div class="epyt-gallery-img-box"><div class="epyt-gallery-img" style="background-image: url(https://i.ytimg.com/vi/kww8CrhgVn0/hqdefault.jpg)"><div class="epyt-gallery-playhover"><img loading="lazy" decoding="async" alt="play" class="epyt-play-img" width="30" height="23" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/playhover.png" data-no-lazy="1" data-skipgform_ajax_framebjll="" title="VIDEO Bright Futures: Innovative Directions for Associations | association management trends"><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">HIGHLIGHTS Bright Futures: Innovative Directions for Associations</div></div><div class="epyt-gallery-clear"></div></div><div class="epyt-pagination "><div tabindex="0" role="button" class="epyt-pagebutton epyt-prev  hide " data-playlistid="PLEEtQ9Z-leB1n_Qin_vpwK9KTqEky4sw6" data-pagesize="15" data-pagetoken="" data-epcolumns="3" data-showtitle="1" data-showpaging="1" data-autonext="0" data-thumbplay="1"><div class="epyt-arrow">&laquo;</div> <div>Prev</div></div><div class="epyt-pagenumbers hide"><div class="epyt-current">1</div><div class="epyt-pageseparator"> / </div><div class="epyt-totalpages">1</div></div><div tabindex="0" role="button" class="epyt-pagebutton epyt-next hide " data-playlistid="PLEEtQ9Z-leB1n_Qin_vpwK9KTqEky4sw6" data-pagesize="15" data-pagetoken="" data-epcolumns="3" data-showtitle="1" data-showpaging="1" data-autonext="0" data-thumbplay="1"><div>Next</div> <div class="epyt-arrow">&raquo;</div></div><div class="epyt-loader"><img loading="lazy" decoding="async" alt="loading" width="16" height="11" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/gallery-page-loader.gif" title="VIDEO Bright Futures: Innovative Directions for Associations | association management trends"></div></div></div></div></p> </div>
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  252. ]]></content:encoded>
  256. <media:content url="https://www.youtube.com/embed/rAWEo6hLE9I" medium="video">
  257. <media:player url="https://www.youtube.com/embed/rAWEo6hLE9I" />
  258. <media:title type="plain">Bright Futures: Innovative Directions for Associations</media:title>
  259. <media:description type="html"><![CDATA[Innovative Strategies for Association Growth &amp; The Rise of AI In this episode, Todd introduces Chris and Lisa Vaughn from Sequence Consulting, who have been...]]></media:description>
  260. <media:thumbnail url="https://sequenceconsulting.com/wp-content/uploads/2025/04/bright-futures-innovative-direct.jpg" />
  261. <media:rating scheme="urn:simple">nonadult</media:rating>
  262. </media:content>
  263. </item>
  264. <item>
  265. <title>A Brief Beginner&#8217;s Guide to Using AI for Associations</title>
  266. <link>https://sequenceconsulting.com/ai-for-associations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ai-for-associations</link>
  268. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  269. <pubDate>Fri, 21 Mar 2025 21:01:51 +0000</pubDate>
  270. <category><![CDATA[Association Insights]]></category>
  271. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10293</guid>
  272.  
  273. <description><![CDATA[<a href="https://sequenceconsulting.com/ai-for-associations/" title="A Brief Beginner&#8217;s Guide to Using AI for Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="A Brief Beginner&#039;s Guide to Using AI for Associations | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-200x200.jpg 200w" sizes="100vw" title="A Brief Beginner&#039;s Guide to Using AI for Associations | association management trends"></a>Author: Debbie Willis Is your association thriving? According to recent surveys, association executives feel more confident than ever, with 67% optimistic about their organization’s future growth and stability. While the reasons for this optimism vary, there’s no doubt that now is a promising time for associations to try experimental strategies, test out innovative tools, and &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/ai-for-associations/" class="more-link">Continue reading<span class="screen-reader-text"> "A Brief Beginner&#8217;s Guide to Using AI for Associations"</span></a></p>]]></description>
  274. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/ai-for-associations/" title="A Brief Beginner&#8217;s Guide to Using AI for Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="A Brief Beginner&#039;s Guide to Using AI for Associations | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-200x200.jpg 200w" sizes="100vw" title="A Brief Beginner&#039;s Guide to Using AI for Associations | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="10293" class="elementor elementor-10293" data-elementor-post-type="post">
  275. <div class="elementor-element elementor-element-60fe9ac e-flex e-con-boxed e-con e-parent" data-id="60fe9ac" data-element_type="container">
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  277. <div class="elementor-element elementor-element-b1c1f38 elementor-widget elementor-widget-text-editor" data-id="b1c1f38" data-element_type="widget" data-widget_type="text-editor.default">
  278. <div class="elementor-widget-container">
  279. <p style="text-align: right;">Author: Debbie Willis</p> </div>
  280. </div>
  281. <div class="elementor-element elementor-element-b640cfe elementor-widget elementor-widget-text-editor" data-id="b640cfe" data-element_type="widget" data-widget_type="text-editor.default">
  282. <div class="elementor-widget-container">
  283. <p><span style="font-weight: 400;">Is your association thriving? According to </span><a href="https://sequenceconsulting.com/association-industry-trends/"><span style="font-weight: 400;">recent surveys</span></a><span style="font-weight: 400;">, association executives feel more confident than ever, with 67% optimistic about their organization’s future growth and stability. While the reasons for this optimism vary, there’s no doubt that now is a promising time for associations to try experimental strategies, test out innovative tools, and explore new opportunities.</span></p><p> </p><p><span style="font-weight: 400;">Artificial intelligence (AI) is a source of curiosity and game-changing potential for many forward-thinking organizations. In fact, </span><a href="https://www.imis.com/benchmark-report" target="_blank" rel="noopener"><span style="font-weight: 400;">34% of surveyed associations</span></a><span style="font-weight: 400;"> have invested or plan to invest in AI this year. When used thoughtfully and ethically, AI can automate repetitive processes, streamline operations, and help associations reach their goals faster and smarter.</span></p><p> </p><p><span style="font-weight: 400;">However, to maximize AI’s utility and prevent disruptions during its adoption, you must clearly outline why and how your association plans to use AI. Let’s walk through the basics of AI for associations to help you figure out where AI fits into your organization’s current strategy.</span></p> </div>
  284. </div>
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  286. <div class="elementor-widget-container">
  287. <h2 class="elementor-heading-title elementor-size-default">The Benefits of AI for Associations
  288. </h2> </div>
  289. </div>
  290. <div class="elementor-element elementor-element-873f34a elementor-widget elementor-widget-text-editor" data-id="873f34a" data-element_type="widget" data-widget_type="text-editor.default">
  291. <div class="elementor-widget-container">
  292. <p><span style="font-weight: 400;">AI has many uses for associations, from content creation support to data analytics. However, some organizations still hesitate to implement it due to concerns over cost, data privacy, and member pushback.</span></p><p> </p><p><span style="font-weight: 400;">Is AI worth embracing at your association? Can it </span><a href="https://sequenceconsulting.com/member-value-proposition/"><span style="font-weight: 400;">enhance your member value proposition</span></a><span style="font-weight: 400;">? Consider these benefits:</span></p><p><br /><b></b></p><ul><li aria-level="1"><b>Streamline administrative processes.</b><span style="font-weight: 400;"> AI can automatically handle many routine duties, such as processing membership payments or sending out post-event emails to attendees. When members need support, you can use AI to answer frequently asked questions or resolve simple inquiries.</span></li></ul><ul><li aria-level="1"><b>Free up staff time.</b><span style="font-weight: 400;"> Beyond reducing time spent on administrative tasks, AI can drastically speed up activities such as research, content outlining, and proofreading. As a result, your staff can dedicate more time and attention to more complex responsibilities, such as securing corporate sponsorships or planning networking events that bring members together.</span></li></ul><ul><li aria-level="1"><b>Improve decision-making.</b><span style="font-weight: 400;"> AI can help your staff visualize and understand the data stored in your </span><a href="https://www.imis.com/software/software/membership-management-software.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">association’s membership management software</span></a><span style="font-weight: 400;">, both at the individual member level and across your entire member base. By pinpointing trends and patterns, you can make more informed, data-backed decisions to refine your strategies.</span></li></ul><p><span style="font-weight: 400;">Ultimately, AI can help you deliver the best member experience possible by improving your staff’s ability to work quickly, make strategic decisions, and focus on tasks that require a human touch.</span></p><p> </p> </div>
  293. </div>
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  295. <div class="elementor-widget-container">
  296. <h2 class="elementor-heading-title elementor-size-default">Top Ways to Leverage AI for Associations
  297. </h2> </div>
  298. </div>
  299. <div class="elementor-element elementor-element-0dc305b elementor-widget elementor-widget-text-editor" data-id="0dc305b" data-element_type="widget" data-widget_type="text-editor.default">
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  301. <p><span style="font-weight: 400;">You’ve likely heard of ChatGPT, a popular AI chatbot that uses natural language processing (NLP) to answer questions, produce content, generate code, and more. However, depending on your association’s specific goals, ChatGPT is only one of many AI tools you may need.</span></p><p> </p><p><span style="font-weight: 400;">For example, your association can use AI to:</span></p><p><br /><b></b></p><ul><li aria-level="1"><b>Create email templates.</b><span style="font-weight: 400;"> According to </span><a href="https://www.fundraisingletters.org/membership-renewal-letters/" target="_blank" rel="noopener"><span style="font-weight: 400;">Fundraising Letters</span></a><span style="font-weight: 400;">, membership renewal emails are more effective if you personalize them with the member’s name and involvement history. Ask ChatGPT to develop compelling subject lines that you can adjust to include each member’s name. Then, generate an email template you can fill with details related to the recipient.</span></li></ul><ul><li aria-level="1"><b>Improve accessibility.</b><span style="font-weight: 400;"> AI captioning tools like Rev allow you to produce real-time captions for your association’s online videos. Plus, if many of your members are multilingual, you can accommodate them by using Google Translate or DeepL to provide translated versions of educational and event materials.</span></li></ul><ul><li aria-level="1"><b>Share tailored content.</b> <a href="https://blog.imis.com/member-engagement" target="_blank" rel="noopener"><span style="font-weight: 400;">iMIS’s guide to member engagement</span></a><span style="font-weight: 400;"> recommends providing each member with personalized resources, event reminders, and educational courses when they log into your association’s portal. With an AI-powered membership management system, you can automatically deliver this tailored content based on each member’s interests and past interactions on your website—no manual input required.</span></li></ul><ul><li aria-level="1"><b>Facilitate content creation.</b><span style="font-weight: 400;"> Whether you’re drafting a blog article, designing digital event flyers, or coming up with exam questions for an online course, ChatGPT can help you hit the ground running by generating content ideas and talking points.</span></li></ul><ul><li aria-level="1"><b>Research and evaluate software.</b><span style="font-weight: 400;"> From membership software to </span><a href="https://blog.topclasslms.com/lms-implementation-checklist" target="_blank" rel="noopener"><span style="font-weight: 400;">learning management systems (LMS)</span></a><span style="font-weight: 400;">, assembling the right technology toolkit for your association can be challenging. To simplify your research process, ask ChatGPT or try Google’s new </span><a href="https://blog.google/products/search/ai-mode-search/" target="_blank" rel="noopener"><span style="font-weight: 400;">AI Mode</span></a><span style="font-weight: 400;"> to compile answers to questions such as, “What standout features do [Software Option 1], [Software Option 2], and [Software Option 2] have for engaging members?”</span></li></ul><p> </p><p><span style="font-weight: 400;">Due to the versatility of these tools, your association can apply AI to support almost any strategy or goal. Start small and focus on a few specific projects or processes to avoid overwhelming your team with too many new workflows.</span></p> </div>
  302. </div>
  303. <div class="elementor-element elementor-element-da19ff7 elementor-widget elementor-widget-heading" data-id="da19ff7" data-element_type="widget" data-widget_type="heading.default">
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  305. <h2 class="elementor-heading-title elementor-size-default">Considerations for Responsible AI Usage
  306. </h2> </div>
  307. </div>
  308. <div class="elementor-element elementor-element-0122476 elementor-widget elementor-widget-text-editor" data-id="0122476" data-element_type="widget" data-widget_type="text-editor.default">
  309. <div class="elementor-widget-container">
  310. <p><span style="font-weight: 400;">To safely and effectively harness the power of </span><a href="https://sequenceconsulting.com/ai-in-association-management/"><span style="font-weight: 400;">AI for association management</span></a><span style="font-weight: 400;"> and member engagement, keep these considerations in mind:</span></p><p><br /><b></b></p><ul><li aria-level="1"><b>Data Security.</b> <a href="https://blog.imis.com/association-software-ultimate-guide" target="_blank" rel="noopener"><span style="font-weight: 400;">Association databases</span></a><span style="font-weight: 400;"> store sensitive data, including member names, contact details, and payment details, that must be protected. Minimize security vulnerabilities by instructing staff to avoid inputting confidential information on unsecured generative AI platforms and apply any software updates immediately.</span></li></ul><ul><li aria-level="1"><b>Copyright.</b><span style="font-weight: 400;"> Since AI tools are trained on content produced by human authors, questions can arise regarding the rightful ownership of the content they generate. Encourage staff and members to use AI-generated outputs as inspiration when contributing content rather than using the text directly.</span></li></ul><ul><li aria-level="1"><b>Accuracy and Bias.</b><span style="font-weight: 400;"> Since AI tools are built using historical data and machine learning models, they may produce outputs that reflect biases or contain incorrect information. Check with AI vendors to ensure bias mitigation measures and transparency standards are in place. Require staff members to always fact-check AI-generated content before use.</span></li></ul><ul><li aria-level="1"><b>Transparency.</b><span style="font-weight: 400;"> Be upfront with members about your AI usage, especially how their data is involved, to avoid losing trust. For example, when you first incorporate AI, you might organize virtual Q&amp;A sessions where members can directly ask your </span><a href="https://sequenceconsulting.com/association-leadership/"><span style="font-weight: 400;">association’s leaders</span></a><span style="font-weight: 400;"> about your AI strategy. Additionally, allow members to opt out of having their information used for personalized recommendations or data analytics.</span></li></ul><p> </p><p><span style="font-weight: 400;">Above all, remember that AI is not a human replacement. Your association’s staff and volunteers possess the essential empathy, professional expertise, and ethical judgment that AI lacks. Approach AI tools as opportunities to enhance your team’s efforts while still keeping a human at the helm of your decision-making processes and engagement activities.</span></p><p><br /><br /></p><p><span style="font-weight: 400;">No two associations will use AI in the exact same way, so be patient and open-minded when introducing these tools to your organization. When developing your strategy, consider your budget, existing workflows, and member preferences.</span></p><p> </p><p><span style="font-weight: 400;">After implementing AI, learn how it has impacted your member experience by reaching out through surveys. Ask members if they’re satisfied with your AI-enhanced services and content. If members share recommendations or concerns, address them immediately to maintain their trust and ensure you’re using AI as effectively as possible.</span></p> </div>
  311. </div>
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  313. <div class="elementor-widget-container">
  314. <p><span style="font-weight: 400;">Association events are more than just lively gatherings—they’re powerful tools for strengthening your member community. </span><a href="https://mya2zevents.com/blog/event-engagement-strategies/" target="_blank" rel="noopener"><span style="font-weight: 400;">Foster active event engagement</span></a><span style="font-weight: 400;"> by recognizing members, designing personalized experiences, providing professional development opportunities, and leveraging data for improvement. When members feel connected, supported, and appreciated, they are far more likely to stay engaged with your association.</span></p><p><span style="font-weight: 400;">Stay on top of members’ evolving needs to </span><a href="https://sequenceconsulting.com/member-renewal-best-practices/"><span style="font-weight: 400;">maximize retention</span></a><span style="font-weight: 400;">. With thoughtful planning and a commitment to continuous improvement, your association can turn its events into a key driver of long-term member loyalty.</span></p> </div>
  315. </div>
  316. </div>
  317. </div>
  318. </div>
  319. ]]></content:encoded>
  323. </item>
  324. <item>
  325. <title>4 Ways Association Events Can Boost Member Retention</title>
  326. <link>https://sequenceconsulting.com/boost-member-retention-with-events/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=boost-member-retention-with-events</link>
  328. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  329. <pubDate>Fri, 21 Mar 2025 18:23:02 +0000</pubDate>
  330. <category><![CDATA[Member Retention]]></category>
  331. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10286</guid>
  332.  
  333. <description><![CDATA[<a href="https://sequenceconsulting.com/boost-member-retention-with-events/" title="4 Ways Association Events Can Boost Member Retention" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="4 Ways Association Events Can Boost Member Retention | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-200x200.jpg 200w" sizes="100vw" title="4 Ways Association Events Can Boost Member Retention | association management trends"></a>Author: Daria Knupp It’s no secret that keeping existing members engaged is more cost-effective than constantly acquiring new ones. One of the most powerful ways to boost retention is through association events. Well-planned events create opportunities for members to connect, learn, and find value in their membership, making them more likely to stay involved long-term. &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/boost-member-retention-with-events/" class="more-link">Continue reading<span class="screen-reader-text"> "4 Ways Association Events Can Boost Member Retention"</span></a></p>]]></description>
  334. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/boost-member-retention-with-events/" title="4 Ways Association Events Can Boost Member Retention" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="4 Ways Association Events Can Boost Member Retention | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-200x200.jpg 200w" sizes="100vw" title="4 Ways Association Events Can Boost Member Retention | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="10286" class="elementor elementor-10286" data-elementor-post-type="post">
  335. <div class="elementor-element elementor-element-60fe9ac e-flex e-con-boxed e-con e-parent" data-id="60fe9ac" data-element_type="container">
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  338. <div class="elementor-widget-container">
  339. <p style="text-align: right;">Author: Daria Knupp</p> </div>
  340. </div>
  341. <div class="elementor-element elementor-element-b640cfe elementor-widget elementor-widget-text-editor" data-id="b640cfe" data-element_type="widget" data-widget_type="text-editor.default">
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  343. <p><span style="font-weight: 400;">It’s no secret that </span><a href="https://sequenceconsulting.com/member-engagement-and-retention/"><span style="font-weight: 400;">keeping existing members engaged</span></a><span style="font-weight: 400;"> is more cost-effective than constantly acquiring new ones. One of the most powerful ways to boost retention is through association events. Well-planned events create opportunities for members to connect, learn, and find value in their membership, making them more likely to stay involved long-term.</span></p><p> </p><p><span style="font-weight: 400;">In this article, we’ll explore four ways association events can boost member retention, offering actionable insights to help your association design events that enhance engagement and long-term membership value.</span></p> </div>
  344. </div>
  345. <div class="elementor-element elementor-element-efc09c8 elementor-widget elementor-widget-heading" data-id="efc09c8" data-element_type="widget" data-widget_type="heading.default">
  346. <div class="elementor-widget-container">
  347. <h2 class="elementor-heading-title elementor-size-default">1. Recognizing and Rewarding Members</h2> </div>
  348. </div>
  349. <div class="elementor-element elementor-element-873f34a elementor-widget elementor-widget-text-editor" data-id="873f34a" data-element_type="widget" data-widget_type="text-editor.default">
  350. <div class="elementor-widget-container">
  351. <p><span style="font-weight: 400;">Recognition strengthens loyalty by making individuals feel like valued members of your association’s community. Events provide the perfect platform for celebrating achievements and reinforcing belonging and commitment. For example:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Award ceremonies</b><span style="font-weight: 400;"> highlight </span><a href="https://sequenceconsulting.com/association-leadership/"><span style="font-weight: 400;">leadership</span></a><span style="font-weight: 400;">, volunteer efforts, and industry accomplishments, inspiring others to stay engaged.</span></li><li style="font-weight: 400;" aria-level="1"><b>Member appreciation events,</b><span style="font-weight: 400;"> from social receptions to milestone celebrations, further emphasize the value of membership.</span></li><li style="font-weight: 400;" aria-level="1"><b>Small gestures, </b><span style="font-weight: 400;">like spotlighting members in event programs or offering speaking opportunities, create an overall culture of appreciation.</span></li></ul><p><span style="font-weight: 400;">When members feel seen and valued, they are more likely to remain active and engaged long-term.</span></p> </div>
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  355. <h2 class="elementor-heading-title elementor-size-default">2. Offering Personalized and Tailored Event Experiences
  356. </h2> </div>
  357. </div>
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  360. <p><span style="font-weight: 400;">A one-size-fits-all approach to events can leave some members feeling disconnected. Personalization makes events more engaging by aligning content and experiences with individual member needs, creating a deeper sense of value and investment in your association.</span></p><p> </p><p><span style="font-weight: 400;">Segmented event tracks cater to different experience levels, industries, or interests, ensuring each member finds relevant programming. Whether through </span><a href="https://mya2zevents.com/blog/breakout-sessions/" target="_blank" rel="noopener"><span style="font-weight: 400;">specialized breakout sessions</span></a><span style="font-weight: 400;">, hands-on workshops, or networking groups, incorporate tailored content to enhance engagement and retention.</span></p><p> </p><p><span style="font-weight: 400;">Interactive event formats also help keep members actively involved. Peer-led discussions, roundtables, and mentorship sessions create meaningful connections, while Q&amp;A panels and live polling encourage participation. When you plan events that resonate with each member’s </span></p> </div>
  361. </div>
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  363. <div class="elementor-widget-container">
  364. <h2 class="elementor-heading-title elementor-size-default">3. Providing Valuable Professional Development Opportunities</h2> </div>
  365. </div>
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  368. <p><span style="font-weight: 400;">One of the key reasons members join and stay in an association is to access professional development opportunities. Events that offer meaningful learning experiences help members grow in their careers, making their membership more valuable and increasing retention.</span></p><p><span style="font-weight: 400;">For instance, you might provide:</span></p><h3><span style="font-weight: 400;">Educational Workshops and Industry Insights</span></h3><p><span style="font-weight: 400;">Keep members engaged by allowing them to continuously learn and advance in their field. Association events can serve as a hub for industry education by offering:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Workshops and Training Sessions:</b><span style="font-weight: 400;"> Hands-on learning experiences that help members gain new skills</span></li><li style="font-weight: 400;" aria-level="1"><b>Industry Trend Discussions:</b><span style="font-weight: 400;"> Panels and roundtables that provide insights into emerging trends</span></li><li style="font-weight: 400;" aria-level="1"><b>Certifications and Continuing Education Credits:</b><span style="font-weight: 400;"> Credits or certification programs that members need to maintain their professional standing</span></li></ul><p><span style="font-weight: 400;">Align your event programming with members’ professional goals to </span><a href="https://sequenceconsulting.com/member-value-proposition/"><span style="font-weight: 400;">reinforce the value of membership</span></a><span style="font-weight: 400;"> and create more compelling reasons to stay engaged.</span></p><h3><span style="font-weight: 400;">Exclusive Access to Thought Leaders</span></h3><p><span style="font-weight: 400;">Gaining direct access to industry experts and thought leaders is another </span><a href="https://nxunite.com/membership-benefits/" target="_blank" rel="noopener"><span style="font-weight: 400;">major benefit</span></a><span style="font-weight: 400;"> that can improve member retention. Your association’s events can feature:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Keynote Speakers:</b><span style="font-weight: 400;"> Renowned professionals who provide insights and inspiration</span></li><li style="font-weight: 400;" aria-level="1"><b>Executive Roundtables:</b><span style="font-weight: 400;"> Small group discussions with industry leaders, fostering mentorship and high-value networking</span></li><li style="font-weight: 400;" aria-level="1"><b>Fireside Chats and Q&amp;A Sessions:</b><span style="font-weight: 400;"> Opportunities for members to engage directly with experts and gain insights tailored to their challenges</span></li></ul><p><span style="font-weight: 400;">These experiences provide value that members can’t easily find elsewhere, making your association an indispensable resource for their career growth.</span></p><p><span style="font-weight: 400;">By </span><a href="https://sequenceconsulting.com/association-long-term-strategy/"><span style="font-weight: 400;">developing a strategy</span></a><span style="font-weight: 400;"> that consistently offers high-quality educational experiences and exclusive access to industry leaders, your association can strengthen its reputation as a professional development resource, increasing member satisfaction and long-term retention.</span></p> </div>
  369. </div>
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  371. <div class="elementor-widget-container">
  372. <h2 class="elementor-heading-title elementor-size-default">4. Improving the Member Experience With Event Data
  373. </h2> </div>
  374. </div>
  375. <div class="elementor-element elementor-element-b8e5c7a elementor-widget elementor-widget-text-editor" data-id="b8e5c7a" data-element_type="widget" data-widget_type="text-editor.default">
  376. <div class="elementor-widget-container">
  377. <p><span style="font-weight: 400;">Events provide valuable insights into member behavior, preferences, and engagement levels. By analyzing event data, your association can refine its strategies and continue delivering experiences that keep members coming back.</span></p><p> </p><p><span style="font-weight: 400;">Collect and act on member feedback after each event. Use post-event surveys, live polling, and session ratings to understand what worked well and what you should improve. When members see their feedback reflected in future events, they’ll feel heard and valued, strengthening their connection to your association.</span></p><p> </p><p><span style="font-weight: 400;">Additionally, use your </span><a href="https://mya2zevents.com/event-management-software/" target="_blank" rel="noopener"><span style="font-weight: 400;">event management platform</span></a><span style="font-weight: 400;"> to track engagement metrics, such as attendance rates, session participation, and networking interactions. Use this data to identify trends to inform your planning the next time around. If certain event types or topics consistently attract high engagement, prioritize similar experiences down the line. With these data-driven insights, your association can plan events that better meet member expectations, increasing their satisfaction and retention.</span></p> </div>
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  381. <p><span style="font-weight: 400;">Association events are more than just lively gatherings—they’re powerful tools for strengthening your member community. </span><a href="https://mya2zevents.com/blog/event-engagement-strategies/" target="_blank" rel="noopener"><span style="font-weight: 400;">Foster active event engagement</span></a><span style="font-weight: 400;"> by recognizing members, designing personalized experiences, providing professional development opportunities, and leveraging data for improvement. When members feel connected, supported, and appreciated, they are far more likely to stay engaged with your association.</span></p><p><span style="font-weight: 400;">Stay on top of members’ evolving needs to </span><a href="https://sequenceconsulting.com/member-renewal-best-practices/"><span style="font-weight: 400;">maximize retention</span></a><span style="font-weight: 400;">. With thoughtful planning and a commitment to continuous improvement, your association can turn its events into a key driver of long-term member loyalty.</span></p> </div>
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  391. <item>
  392. <title>Make Your Membership Into An Offer They Can’t Refuse​</title>
  393. <link>https://sequenceconsulting.com/make-membership-offer-cant-refuse/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=make-membership-offer-cant-refuse</link>
  395. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  396. <pubDate>Mon, 03 Feb 2025 21:59:30 +0000</pubDate>
  397. <category><![CDATA[Member Value]]></category>
  398. <guid isPermaLink="false">https://sequenceconsulting.com/?p=9179</guid>
  399.  
  400. <description><![CDATA[<a href="https://sequenceconsulting.com/make-membership-offer-cant-refuse/" title="Make Your Membership Into An Offer They Can’t Refuse​" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Make Your Membership Into An Offer They Can’t Refuse​ | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-554x554.jpg 554w" sizes="100vw" title="Make Your Membership Into An Offer They Can’t Refuse​ | association management trends"></a>Author: Lomesh Shah When it comes to growing your association’s membership base, the first thing you should consider is your offerings. After all, members join your association for benefits, and if you’re experiencing slowed growth, chances are that either your offerings aren’t up to par or you’re not communicating them well.&#160; When marketing your association, &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/make-membership-offer-cant-refuse/" class="more-link">Continue reading<span class="screen-reader-text"> "Make Your Membership Into An Offer They Can’t Refuse​"</span></a></p>]]></description>
  401. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/make-membership-offer-cant-refuse/" title="Make Your Membership Into An Offer They Can’t Refuse​" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Make Your Membership Into An Offer They Can’t Refuse​ | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-554x554.jpg 554w" sizes="100vw" title="Make Your Membership Into An Offer They Can’t Refuse​ | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="9179" class="elementor elementor-9179" data-elementor-post-type="post">
  402. <div class="elementor-element elementor-element-60fe9ac e-flex e-con-boxed e-con e-parent" data-id="60fe9ac" data-element_type="container">
  403. <div class="e-con-inner">
  404. <div class="elementor-element elementor-element-b1c1f38 elementor-widget elementor-widget-text-editor" data-id="b1c1f38" data-element_type="widget" data-widget_type="text-editor.default">
  405. <div class="elementor-widget-container">
  406. <p style="text-align: right;">Author: Lomesh Shah</p> </div>
  407. </div>
  408. <div class="elementor-element elementor-element-b640cfe elementor-widget elementor-widget-text-editor" data-id="b640cfe" data-element_type="widget" data-widget_type="text-editor.default">
  409. <div class="elementor-widget-container">
  410. <p>When it comes to <a style="text-align: var(--text-align); background-color: #ffffff;" href="https://sequenceconsulting.com/association-membership-model/">growing your association’s membership base</a><span style="color: var( --e-global-color-primary ); font-family: Assistant, sans-serif; font-size: 20px; text-align: var(--text-align);">, the first thing you should consider is your offerings. After all, members join your association for benefits, and if you’re experiencing slowed growth, chances are that either your offerings aren’t up to par or you’re not communicating them well.&nbsp;</span>
  411. </p><p><span style="font-weight: 400;">When marketing your association, you need a rock-solid </span><b>membership value proposition</b><span style="font-weight: 400;">, which essentially explains why someone should join your association. You might promote your unbeatable </span><a href="https://blog.tradewing.com/blog/member-engagement-platform" target="_blank" rel="noopener"><span style="font-weight: 400;">member engagement activities</span></a><span style="font-weight: 400;">, cutting-edge course offerings, or vibrant community full of networking opportunities.&nbsp;</span></p>
  412. <p><span style="font-weight: 400;">To craft a membership offer your association’s audience won’t be able to refuse, explore these top four recommendations for improving benefits and creating a compelling value proposition. </span></p> </div>
  413. </div>
  414. <div class="elementor-element elementor-element-efc09c8 elementor-widget elementor-widget-heading" data-id="efc09c8" data-element_type="widget" data-widget_type="heading.default">
  415. <div class="elementor-widget-container">
  416. <h2 class="elementor-heading-title elementor-size-default">1. Add Member Value, Don't Discount Dues</h2> </div>
  417. </div>
  418. <div class="elementor-element elementor-element-873f34a elementor-widget elementor-widget-text-editor" data-id="873f34a" data-element_type="widget" data-widget_type="text-editor.default">
  419. <div class="elementor-widget-container">
  420. <p><span style="font-weight: 400;">In a classic supply vs. demand model, the answer to lower demand is to decrease prices. However, lowering your dues rate might be a mistake. After all, if members aren’t finding much value in your offerings when they cost $100, there’s no guarantee they will suddenly become interested in them when they cost $50. By going down this path, associations often end up sacrificing significant revenue with little to show for membership growth.</span></p><p><span style="font-weight: 400;">Of course, this doesn’t mean you shouldn’t reconsider your pricing model to </span><a href="https://sequenceconsulting.com/member-engagement-and-retention/"><span style="font-weight: 400;">engage and retain members</span></a><span style="font-weight: 400;">. When it comes to adjusting your membership fees, consider these strategies:</span></p><ul><li aria-level="1"><b>Offer discounts to specific audience segments.</b><span style="font-weight: 400;"> A more innovative approach is to lower dues for specific segments like students and young professionals who may be more cost-sensitive. This strategy helps fill your association with potential future members who will eventually pay full dues. </span></li></ul><ul><li aria-level="1"><b>Experiment with an open-door membership model.</b><span style="font-weight: 400;"> Create a free membership tier with an open-door model. This approach gives free members access to limited benefits so they can see what your association has to offer, and you can entice them to upgrade by promoting gated opportunities. </span></li></ul><ul><li aria-level="1"><b>Provide new member specials. </b><span style="font-weight: 400;">Get new members in the door with special offers and discounts. For example, you could offer a discounted rate for the first year of membership or provide new members with exclusive savings, such as discount codes for courses or ticketed events. </span></li></ul><p><span style="font-weight: 400;">Remember that lowering costs alone doesn’t automatically make your membership more valuable in the eyes of potential members. To attract members, you need to offer a compelling membership value proposition. </span></p><p><span style="font-weight: 400;">If you use any of these pricing strategies, leverage your </span><a href="https://recharity.ca/association-management-software/" target="_blank" rel="noopener"><span style="font-weight: 400;">association’s membership software</span></a><span style="font-weight: 400;"> to monitor affected members’ behavior. For instance, you might notice members who take advantage of new member specials leave your association when their discounts expire, signaling a need for stronger long-term benefits. </span></p> </div>
  421. </div>
  422. <div class="elementor-element elementor-element-93e78a5 elementor-widget elementor-widget-heading" data-id="93e78a5" data-element_type="widget" data-widget_type="heading.default">
  423. <div class="elementor-widget-container">
  424. <h2 class="elementor-heading-title elementor-size-default">2. Bundling Benefits Builds Member Value
  425. </h2> </div>
  426. </div>
  427. <div class="elementor-element elementor-element-0dc305b elementor-widget elementor-widget-text-editor" data-id="0dc305b" data-element_type="widget" data-widget_type="text-editor.default">
  428. <div class="elementor-widget-container">
  429. <p><span style="font-weight: 400;">Increasing awareness of benefits is crucial; otherwise, they hold no value for members. Lack of awareness of benefits often comes from two scenarios</span></p><ul><li aria-level="1"><b>Benefits are not articulated well. </b><span style="font-weight: 400;">If members are unclear what they are purchasing when they buy a membership, they will likely not be able to tap into their benefits. </span></li></ul><ul><li aria-level="1"><b>Benefits are confusing. </b><span style="font-weight: 400;">Sometimes, associations offer so many benefits that members have trouble understanding what their membership level provides, figuring out how to access benefits, and knowing what is valuable to engage with. </span></li></ul><p><span style="font-weight: 400;">If the second scenario sounds like your association, one solution might be to bundle benefits together into organized membership tiers rather than individual sales offerings. This not only makes high-value opportunities more enticing and accessible but also allows for the removal of outdated benefits that clutter communication with members.</span></p><p><span style="font-weight: 400;">Reframing the concept of “products” to encompass all the ways the organization serves its members opens up opportunities to highlight the value proposition of membership and why potential members should be interested. </span></p><p><span style="font-weight: 400;">This approach also allows you to highlight the value of offerings you might not be able to sell directly. For instance, you might promote access to your </span><a href="https://blog.tradewing.com/blog/community-engagement-platforms" target="_blank" rel="noopener"><span style="font-weight: 400;">membership network through your community engagement platform</span></a><span style="font-weight: 400;"> as a base-level benefit. </span></p> </div>
  430. </div>
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  432. <div class="elementor-widget-container">
  433. <h2 class="elementor-heading-title elementor-size-default">3. Make Member Value Crystal Clear</h2> </div>
  434. </div>
  435. <div class="elementor-element elementor-element-0122476 elementor-widget elementor-widget-text-editor" data-id="0122476" data-element_type="widget" data-widget_type="text-editor.default">
  436. <div class="elementor-widget-container">
  437. <p><span style="font-weight: 400;">Ensuring that membership benefits are well-defined is essential for retaining members. Prospective and existing members can only fully appreciate and take advantage of the value you offer if they are clearly aware of what they receive through their membership. </span></p><p><span style="font-weight: 400;">Many organizations that offer membership encounter a challenge in renewing first-year members. </span><a href="https://blog.tradewing.com/blog/member-engagement" target="_blank" rel="noopener"><span style="font-weight: 400;">Tradewing’s guide to member engagement</span></a><span style="font-weight: 400;"> suggests providing new members with a welcome kit that introduces them to your association and teaches them how to leverage their benefits. A few items you might include in this kit include the following:</span></p> </div>
  438. </div>
  439. <div class="elementor-element elementor-element-fda2b59 elementor-widget elementor-widget-image" data-id="fda2b59" data-element_type="widget" data-widget_type="image.default">
  440. <div class="elementor-widget-container">
  441. <img loading="lazy" decoding="async" width="525" height="322" src="https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__new-member-welcome-kit-1024x628.png" class="attachment-large size-large wp-image-9182" alt="Alt text: A selection of items in a membership welcome kit, written out below" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__new-member-welcome-kit-1024x628.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__new-member-welcome-kit-300x184.png 300w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__new-member-welcome-kit-768x471.png 768w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__new-member-welcome-kit.png 1240w" sizes="100vw" title="Make Your Membership Into An Offer They Can’t Refuse​ | association management trends"> </div>
  442. </div>
  443. <div class="elementor-element elementor-element-b8e5c7a elementor-widget elementor-widget-text-editor" data-id="b8e5c7a" data-element_type="widget" data-widget_type="text-editor.default">
  444. <div class="elementor-widget-container">
  445. <ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Welcome letter</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lanyard and member ID card</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Branded merchandise</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Event calendar </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Association handbook</span></li></ul><p> </p><p><span style="font-weight: 400;">While your events and association guidelines may change over time, providing initial physical copies can prompt greater initial engagement from new members. Be sure these items also include directions for accessing future benefits. For instance, you might add a QR code for your online event calendar to your printed copy. </span></p> </div>
  446. </div>
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  448. <div class="elementor-widget-container">
  449. <h2 class="elementor-heading-title elementor-size-default">4. Offer a Grace Period
  450. </h2> </div>
  451. </div>
  452. <div class="elementor-element elementor-element-9675649 elementor-widget elementor-widget-text-editor" data-id="9675649" data-element_type="widget" data-widget_type="text-editor.default">
  453. <div class="elementor-widget-container">
  454. <p><span style="font-weight: 400;">Members will often decide if your association’s benefits are truly worth it when it’s </span><a href="https://sequenceconsulting.com/member-renewal-best-practices/"><span style="font-weight: 400;">time to renew</span></a><span style="font-weight: 400;">. Ensure they have plenty of time to thoroughly weigh your offerings by providing a renewal grace period. Additionally, grace periods provide a few other benefits, such as:</span></p><p> </p><ul><li aria-level="1"><b>Time to clear up renewal issues. </b><span style="font-weight: 400;">By providing grace periods, you allow members to rectify any oversights in renewing their membership while still having access to all the benefits and perks associated with their membership. </span></li></ul><ul><li aria-level="1"><b>Multiple chances to renew. </b><span style="font-weight: 400;">Members often lapse because they simply forget to renew. As </span><a href="https://www.fundraisingletters.org/membership-renewal-letters/" target="_blank" rel="noopener"><span style="font-weight: 400;">Fundraising Letters’ selection of membership renewal letter templates</span></a><span style="font-weight: 400;"> explains, it’s highly possible for busy members to miss your email telling them their renewal period is coming up. With an extended grace period, you have multiple opportunities to check in and ensure members don’t lapse due to poor communication.</span></li></ul><ul><li aria-level="1"><b>Opportunity for last-minute offerings.</b><span style="font-weight: 400;"> Keep an eye on members reaching the end of their grace period, and consider reaching out with special offerings to continue with your association. For example, you might provide them with free membership for the first month of their next year. </span></li></ul><p> </p><p><span style="font-weight: 400;">The length of your grace period depends on your association’s membership model and offerings. Some associations might offer just a couple of weeks, while others might provide multiple months before cutting off benefits.</span></p><p> </p> </div>
  455. </div>
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  457. <div class="elementor-widget-container">
  458. <h2 class="elementor-heading-title elementor-size-default">Conclusion: A Membership Value Proposition They Can't Refuse</h2> </div>
  459. </div>
  460. <div class="elementor-element elementor-element-fdb832a elementor-widget elementor-widget-text-editor" data-id="fdb832a" data-element_type="widget" data-widget_type="text-editor.default">
  461. <div class="elementor-widget-container">
  462. <p><span style="font-weight: 400;">In conclusion, consider the possibility of a </span><a href="https://sequenceconsulting.com/member-value-proposition/"><span style="font-weight: 400;">membership value proposition</span></a><span style="font-weight: 400;"> that professionals can’t refuse. With the potential to restructure your current model and create an irresistible offer, your association can capture members’ attention and loyalty. Take advantage of this chance to provide a value proposition that stands out and keeps your community engaged.</span></p> </div>
  463. </div>
  464. </div>
  465. </div>
  466. </div>
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  471. </item>
  472. <item>
  473. <title>4 Tips for Personalizing Member Engagement Opportunities</title>
  474. <link>https://sequenceconsulting.com/personalize-member-engagement-strategies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=personalize-member-engagement-strategies</link>
  476. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  477. <pubDate>Tue, 14 Jan 2025 17:55:38 +0000</pubDate>
  478. <category><![CDATA[Member Engagement]]></category>
  479. <guid isPermaLink="false">https://sequenceconsulting.com/?p=8972</guid>
  480.  
  481. <description><![CDATA[<a href="https://sequenceconsulting.com/personalize-member-engagement-strategies/" title="4 Tips for Personalizing Member Engagement Opportunities" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="4 Tips for Personalizing Member Engagement Opportunities | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-200x200.jpg 200w" sizes="100vw" title="4 Tips for Personalizing Member Engagement Opportunities | association management trends"></a>By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. However, to compete with peer organizations, brands, and other digital distractions, associations must take a personalized approach.   Personalizing the communications, engagement opportunities, and benefits your association offers its &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/personalize-member-engagement-strategies/" class="more-link">Continue reading<span class="screen-reader-text"> "4 Tips for Personalizing Member Engagement Opportunities"</span></a></p>]]></description>
  482. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/personalize-member-engagement-strategies/" title="4 Tips for Personalizing Member Engagement Opportunities" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="4 Tips for Personalizing Member Engagement Opportunities | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-200x200.jpg 200w" sizes="100vw" title="4 Tips for Personalizing Member Engagement Opportunities | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="8972" class="elementor elementor-8972" data-elementor-post-type="post">
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  486. <div class="elementor-widget-container">
  487. <p style="text-align: right;">By: Karin Tracy</p> </div>
  488. </div>
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  491. <p><span style="font-weight: 400;">Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. However, to compete with peer organizations, brands, and other digital distractions, associations must take a personalized approach.</span></p><p> </p><p><span style="font-weight: 400;">Personalizing the communications, engagement opportunities, and benefits your association offers its members can enhance </span><a href="https://sequenceconsulting.com/member-engagement-and-retention/"><span style="font-weight: 400;">engagement and retention</span></a><span style="font-weight: 400;">. Members will feel understood, and their perceived value of your offerings will grow. </span></p><p> </p><p><span style="font-weight: 400;">Providing personalized experiences on a large scale can be challenging. We’ll explore four strategies for doing so, starting with using the right technology.</span></p> </div>
  492. </div>
  493. <div class="elementor-element elementor-element-f5419cc elementor-widget elementor-widget-heading" data-id="f5419cc" data-element_type="widget" data-widget_type="heading.default">
  494. <div class="elementor-widget-container">
  495. <h2 class="elementor-heading-title elementor-size-default">1. Use robust, specialized technology.</h2> </div>
  496. </div>
  497. <div class="elementor-element elementor-element-3e8cfc0 elementor-widget elementor-widget-text-editor" data-id="3e8cfc0" data-element_type="widget" data-widget_type="text-editor.default">
  498. <div class="elementor-widget-container">
  499. <p><span style="font-weight: 400;">Effective personalization starts with good—or clean, accurate, and up-to-date—data. To achieve this at scale, your association needs technology to organize and analyze vast amounts of member data.</span></p><p> </p><p><span style="font-weight: 400;">The following solutions and tools will help you better understand member data and roll out personalized engagement opportunities:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>Association management software (AMS): </b><span style="font-weight: 400;">Your AMS primarily oversees everyday operations, plans events, and deploys communications. Implement an AMS offering predictive analytics and AI-driven insights to identify patterns in member engagement data and execute engagement opportunities.</span></li><li style="font-weight: 400;" aria-level="1"><b>Constituent relationship management (CRM) system: </b><span style="font-weight: 400;">CRMs store and organize data about your members, such as demographics, engagement history, and membership status. Use this data to segment members based on custom criteria and share targeted messaging that appeals to the members in that group. For instance, create a segment of members searching for jobs and share job board updates and invitations to networking events.</span></li><li style="font-weight: 400;" aria-level="1"><b>Automation:</b><span style="font-weight: 400;"> Your AMS or integrated </span><a href="https://fionta.com/insights/marketing-cloud-vs-marketing-cloud-account-engagement/" target="_blank" rel="noopener"><span style="font-weight: 400;">marketing solutions</span></a><span style="font-weight: 400;"> may include automation features, which initiate tasks triggered by a certain action (e.g., a member renews their membership and receives a thank-you email). Use these features to automate repetitive tasks like sharing membership renewal reminders, processing payments, and managing event registrations. Automation ensures communications are consistent and timely, keeping members engaged in your programs.</span></li><li style="font-weight: 400;" aria-level="1"><b>Artificial intelligence (AI): </b><a href="https://sequenceconsulting.com/ai-in-association-management/"><span style="font-weight: 400;">AI has many use cases in association management</span></a><span style="font-weight: 400;">, from personalizing communications to predicting behaviors to drafting content. For instance, associations might use AI to predict which upcoming events a member would be interested in based on historical engagement data. Additionally, AI-powered chatbots are on the rise, providing instant, personalized responses to member queries at any time. </span></li></ul><p> </p><p><span style="font-weight: 400;">If your association chooses to use AI, keep ethical considerations in mind. AI solutions can generate inaccurate, biased, or misleading information, so vetting AI-generated content is crucial. </span></p><p> </p><p><span style="font-weight: 400;">Additionally, it’s best to establish human touchpoints and guardrails in automated processes involving AI. This can prevent misleading information or bias from slipping through the cracks and ensure communications with members don’t feel robotic or canned. In other words, you’ll maintain a human touch.</span></p> </div>
  500. </div>
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  502. <div class="elementor-widget-container">
  503. <h2 class="elementor-heading-title elementor-size-default">2. Work with experts. </h2> </div>
  504. </div>
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  507. <p><span style="font-weight: 400;">Personalization proves difficult—especially for mid-sized and large associations with multiple chapters—from both technical and strategic perspectives. In this case, your association should </span><a href="https://sequenceconsulting.com/consulting-relationships/"><span style="font-weight: 400;">work with specialized consultants</span></a><span style="font-weight: 400;"> who can help plan your long-term strategies. </span></p><p> </p><p><span style="font-weight: 400;">A consultant provides their experience and expertise to help associations grow. Typically, these experts conduct member research, develop innovative strategies backed by data insights, and help associations effectively communicate their value. They’ll also bring an outside perspective and knowledge of industry best practices that can help you enhance your operations.</span></p><p> </p><p><span style="font-weight: 400;">Because technology plays such an integral role in personalizing communications and experiences, you may also need help from a </span><a href="https://fionta.com/insights/how-to-select-a-salesforce-partner/" target="_blank" rel="noopener"><span style="font-weight: 400;">technology consultant</span></a><span style="font-weight: 400;">. These experts assist with implementation, updates, and routine maintenance. Depending on your needs, they can also provide ongoing support for your tech strategy, helping you customize your software to ensure your association gets the most out of the technology.</span></p> </div>
  508. </div>
  509. <div class="elementor-element elementor-element-c8a432a elementor-widget elementor-widget-heading" data-id="c8a432a" data-element_type="widget" data-widget_type="heading.default">
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  511. <h2 class="elementor-heading-title elementor-size-default">3. Consider members’ lifecycle stage</h2> </div>
  512. </div>
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  515. <p><span style="font-weight: 400;">As </span><a href="https://fonteva.com/association-member-engagement/" target="_blank" rel="noopener"><span style="font-weight: 400;">Fonteva’s guide to member engagement</span></a><span style="font-weight: 400;"> explains, the typical association member lifecycle comprises five phases: awareness, recruitment, engagement, renewal, and reinstatement. Engagement opportunities should be tailored to the member’s place in this lifecycle, whether they are:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>New members:</b><span style="font-weight: 400;"> These are first-time, newly recruited members. Promote engagement opportunities </span><a href="https://ecardwidget.com/welcome-new-members/" target="_blank" rel="noopener"><span style="font-weight: 400;">to welcome new members</span></a><span style="font-weight: 400;"> and educate them on association offerings, such as a welcome email series or onboarding webinar.</span></li><li style="font-weight: 400;" aria-level="1"><b>Tenured members: </b><span style="font-weight: 400;">These are long-term members who have renewed at least once. Recommend ways to engage more deeply, such as participating in advanced continuing education courses, creating member-generated content, or serving in a leadership role.</span></li><li style="font-weight: 400;" aria-level="1"><b>Members at risk of lapsing:</b><span style="font-weight: 400;"> These members are approaching their renewal date and have shown signs that they may not renew their membership (e.g., not attending meetings or interacting with content for a prolonged period). Engage them by providing a customized value proposition that aligns with their goals and interests, offering additional tailored benefits, or offering discounts.</span></li></ul><p> </p><p><span style="font-weight: 400;">Your association should also track each </span><a href="https://sequenceconsulting.com/member-renewal-best-practices/"><span style="font-weight: 400;">member’s renewal date</span></a><span style="font-weight: 400;"> and launch engaging, relevant communications that remind them of the value your association provides, no matter where they fall in their lifecycle. </span></p><p> </p><p><span style="font-weight: 400;">For example, provide a calendar of upcoming events, educational courses, webinars, or other engagement opportunities they won’t want to miss. Clearly convey the added value they enjoy from being members and promote benefits that directly correspond with member needs and priorities. Clarify which offerings distinguish your association from its competitors and how this benefits members (e.g., you’re able to attract well-known figures in your industry to speak at conferences).</span></p> </div>
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  519. <h2 class="elementor-heading-title elementor-size-default">4. Frequently request feedback.
  520. </h2> </div>
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  524. <p><span style="font-weight: 400;">Regularly share forms to request feedback on the quality of the engagement opportunities, the recommendations you provide, whether opportunities meet members’ expectations, and how well they align with members’ current needs. Not only will this reveal gaps or areas for improvement, but you can also gain direct insight into members’ interests and priorities.</span></p><p> </p><p><span style="font-weight: 400;">Pose questions like:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How relevant do you find the content and communications you receive from us?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How satisfied are you with the personalized recommendations or offers you’ve received from us?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Do you feel our communications and recommendations are tailored to your needs or preferences? Why or why not?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Which engagement opportunities have you participated in? How would you rate those experiences?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Do you feel the association provides enough personalized interaction to keep you interested and engaged?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What additional communications or initiatives would further enhance your experience?</span></li></ul><p> </p><p><span style="font-weight: 400;">Make sure to include questions related to accessibility. As </span><a href="https://fionta.com/insights/digital-accessibility-for-associations/" target="_blank" rel="noopener"><span style="font-weight: 400;">Fíonta explains</span></a><span style="font-weight: 400;">, digital accessibility must be an integral part of your association’s operations—in other words, you should consider accessibility from the first step of planning any new engagement opportunity. However, there may be unique opportunities to optimize for your members that they highlight via surveys.</span></p><p> </p><p><span style="font-weight: 400;">Start by asking whether the experiences were accessible to each member, if they encountered barriers when accessing content or experiences, and if they were able to access content on various devices.</span></p> </div>
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  536. <p><span style="font-weight: 400;">In an increasingly digital and hyper-personalized world, take advantage of what you know about members to provide the most enriching, valuable, and educational experiences possible. Personalized engagement opportunities keep members interested in the events, programs, and other offerings your association provides, helping them see the inherent value in their membership and boosting retention. </span></p> </div>
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  547. <title>Optimizing The Member Experience on Your Association Website</title>
  548. <link>https://sequenceconsulting.com/optimize-member-experience-on-association-website/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=optimize-member-experience-on-association-website</link>
  550. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  551. <pubDate>Tue, 14 Jan 2025 17:46:04 +0000</pubDate>
  552. <category><![CDATA[Member Engagement]]></category>
  553. <guid isPermaLink="false">https://sequenceconsulting.com/?p=8963</guid>
  554.  
  555. <description><![CDATA[<a href="https://sequenceconsulting.com/optimize-member-experience-on-association-website/" title="Optimizing The Member Experience on Your Association Website" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Optimizing The Member Experience on Your Association Website | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-554x554.jpg 554w" sizes="100vw" title="Optimizing The Member Experience on Your Association Website | association management trends"></a>By: Sarah Ferguson Imagine Trisha, a recent college graduate, joins your technical engineering association. She’s excited about the perks of membership, such as access to exclusive networking events, a mentorship program, and a job board.    However, once Trisha signs up for her membership, she notices that your association’s website is tricky to use. It’s &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/optimize-member-experience-on-association-website/" class="more-link">Continue reading<span class="screen-reader-text"> "Optimizing The Member Experience on Your Association Website"</span></a></p>]]></description>
  556. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/optimize-member-experience-on-association-website/" title="Optimizing The Member Experience on Your Association Website" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Optimizing The Member Experience on Your Association Website | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-554x554.jpg 554w" sizes="100vw" title="Optimizing The Member Experience on Your Association Website | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="8963" class="elementor elementor-8963" data-elementor-post-type="post">
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  561. <p style="text-align: right;">By: Sarah Ferguson</p> </div>
  562. </div>
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  565. <p><span style="font-weight: 400;">Imagine Trisha, a recent college graduate, joins your technical engineering association. She’s excited about the perks of membership, such as access to exclusive networking events, a mentorship program, and a job board. </span></p><p> </p><p><span style="font-weight: 400;">However, once Trisha signs up for her membership, she notices that your association’s website is tricky to use. It’s challenging to find the resources your organization promised to provide, and there is a lot of outdated information to wade through to discover details about upcoming events and opportunities. </span></p><p> </p><p><span style="font-weight: 400;">If you were in Trisha’s shoes, you would likely be unhappy with your decision to join the association and would probably not plan to </span><a href="https://sequenceconsulting.com/member-renewal-best-practices/"><span style="font-weight: 400;">renew your membership</span></a><span style="font-weight: 400;"> in the future—if you didn’t ask for your money back first! </span></p><p> </p><p><span style="font-weight: 400;">This hypothetical scenario illustrates an important truth for all associations operating in the modern age: </span><b>Your website is a critical tool that </b><b><i>must</i></b><b> meet your current and potential members’ expectations in order to keep your community healthy and experience long-term organizational success. </b></p><p> </p><p><span style="font-weight: 400;">Association industry experts anticipate</span> <a href="https://sequenceconsulting.com/association-industry-trends-2024/"><span style="font-weight: 400;">a bright future</span></a><span style="font-weight: 400;"> for associations in the new year—prepare for success now by improving the member experience on </span><a href="https://cornershopcreative.com/blog/best-nonprofit-websites/" target="_blank" rel="noopener"><span style="font-weight: 400;">your organization’s website</span></a><span style="font-weight: 400;">! Explore our top tips below.</span></p> </div>
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  569. <h2 class="elementor-heading-title elementor-size-default">1. Prioritize user-friendly navigation. </h2> </div>
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  573. <p><span style="font-weight: 400;">Begin by taking a critical look at your website’s navigation. It should be easy for website visitors to find the information they’re looking for, engage with your content, and take action. Here are some best practices to apply to ensure a seamless experience: </span></p><p> </p><ul><li aria-level="1"><b>Refine your navigation menu.</b><span style="font-weight: 400;"> Your top-level navigation menu should be simple, focusing on just a few main categories or pages. For most associations, these will be things like About Us, Member Resources, Donate, Events, Blog, and Contact Us. If you wish to feature other pages, you can nest them under these main categories using dropdown menus. Also, consider </span><a href="https://blog.hubspot.com/website/sticky-menu-wordpress" target="_blank" rel="noopener"><span style="font-weight: 400;">making your navigation menu sticky</span></a><span style="font-weight: 400;"> so it will stay visible at the top of the screen as visitors scroll down pages.</span></li></ul><p><b style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);">Add a search function. </b><span style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); font-weight: 400;">Sometimes, visitors will know exactly what information, resource, or tool they’re looking for when they land on your site. Prepare for these situations by incorporating a visible and easy-to-access search bar in your website header. You can further enhance the search experience by offering filter options or an autocomplete function. </span><b></b></p><p><b style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);">Place calls to action in prominent places across the site. </b><span style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); font-weight: 400;">Calls to action are simple, eye-catching phrases that encourage website visitors to do something. Usually, you’ll want to use calls to action on your website to guide visitors to your most important action pages, like your membership registration page or donation page. Write eye-catching phrases like “Become a member now” or “Donate to join the fight today” and ensure your calls to action stand out visually, like on a prominent, colorful button. Use a tool like </span><a style="font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); background-color: #ffffff;" href="https://cornershopcreative.com/blog/google-analytics-for-nonprofits/" target="_blank" rel="noopener"><span style="font-weight: 400;">Google Analytics</span></a><span style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); font-weight: 400;"> to monitor traffic to your action pages and improve your CTA strategy.</span><b></b></p><p><b style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);">Organization on-page information logically. </b><span style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); font-weight: 400;">On the individual web page level, you should also ensure that information is organized logically. Use headings to organize your content, ensuring that different sections and subsections are marked with headers in sequentially descending order. (As a bonus, this is great for </span><a style="font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); background-color: #ffffff;" href="https://moz.com/beginners-guide-to-seo" target="_blank" rel="noopener"><span style="font-weight: 400;">search engine optimization</span></a><span style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); font-weight: 400;">, as it helps search engines like Google understand your content more easily!) </span><b></b></p><p><b>Key Takeaway:</b><span style="font-weight: 400;"> Ensure it’s simple and easy for website visitors to find their way around your website and guide them toward your most important pages.</span><b> </b></p> </div>
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  577. <h2 class="elementor-heading-title elementor-size-default">2. Set up a members portal. </h2> </div>
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  581. <p><span style="font-weight: 400;">To stand out as </span><a href="https://sequenceconsulting.com/first-choice-member-value-proposition/"><span style="font-weight: 400;">a first-choice association</span></a><span style="font-weight: 400;"> in your field or industry, you need to </span><a href="https://nxunite.com/membership-benefits/" target="_blank" rel="noopener"><span style="font-weight: 400;">offer first-rate membership benefits</span></a><span style="font-weight: 400;">—access to industry resources, discounts, community, and more. While the specifics of your membership program will depend on your organization and what you know about your members’ needs, you can set the tone for a great membership experience by offering a members portal on your website. </span></p><p> </p><p><span style="font-weight: 400;">Membership portals provide members with a central hub of resources, information, and opportunities, as well as tools for managing membership. </span></p><p> </p><p><span style="font-weight: 400;">Follow these steps to implement a members portal on your site: </span></p><p><br /><b></b></p><ul><li aria-level="1"><b>Choose a reliable membership management platform. </b><span style="font-weight: 400;">A membership management platform integrates with your website and allows you to offer a members portal. When shopping for a membership platform, look for features like messaging, community forums, event registration and ticketing, the ability to create and share exclusive content, and volunteer management. </span></li></ul><p><b></b><br /><b></b></p><ul><li aria-level="1"><b>Customize your platform. </b><span style="font-weight: 400;">After you’ve implemented your chosen tool, customize it to match your organization’s brand. This will help members perceive your platform as reliable, trustworthy, and connected to your specific association. Once your members portal is up and running, members should be able to further customize their experience by configuring their dashboard to their liking or modifying notification preferences. </span></li></ul><p><b></b><br /><b></b></p><ul><li aria-level="1"><b>Design a user-friendly interface. </b><span style="font-weight: 400;">Your members portal should feature a well-organized dashboard and (like your website) be easy to navigate. Also, ensure the portal is mobile-optimized so members can easily access it from smartphones or tablets. </span></li></ul><p><b></b><br /><b></b></p><ul><li aria-level="1"><b>Implement security measures. </b><span style="font-weight: 400;">Keep your portal secure to maintain trust with your members. Add a CAPTCHA or email verification step to the membership registration process to prevent bot registrations. When members are prompted to make a password, require complex passwords that have a mixture of letters, numbers, and special characters. You can also offer two-factor authentication to further secure login and password information. </span></li></ul><p><b></b><br /><b></b></p><ul><li aria-level="1"><b>Set up community and communication features. </b><span style="font-weight: 400;">One of the best parts of joining an association is becoming part of a community. Ensure that members can message each other, participate in forums, and access member directories to expand their networks. </span></li></ul><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>Offer customer support.</b><span style="font-weight: 400;"> Members should have the support they need if they encounter issues using your members portal. Provide a help desk, knowledge base, or live chat to help troubleshoot technical issues and answer membership-related questions. Also provide your team’s contact information should issues or questions require more than these resources can provide.   </span></li></ul><p> </p><p><b>Key Takeaway:</b><span style="font-weight: 400;"> A members portal can be the central online hub of your members’ experience with your organization. Brand the portal to your organization and cater the features to your members’ core needs. </span></p> </div>
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  585. <h2 class="elementor-heading-title elementor-size-default">3. Provide useful resources and important information.</h2> </div>
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  589. <p><span style="font-weight: 400;">Knowledge is power, and one of the biggest benefits of being an association member is having access to useful resources and important information that can help you take your career to the next level, take action for a cause you love, and more. </span></p><p><span style="font-weight: 400;">Note that you’ll want to keep some resources public and others exclusive to members only. You may also find it useful to share some resources or parts of resources with all website visitors to “tease” what your organization has to offer and encourage more people to sign up for a membership. </span></p><p><span style="font-weight: 400;">Here are some resources or types of information you may want to consider including on your website: </span></p><ul><li aria-level="1"><b>Searchable member directory. </b><span style="font-weight: 400;">Directories allow members to get to know other people in your association and connect with them. Ensure you revisit your directory regularly to ensure that all entries stay current. </span></li></ul><ul><li aria-level="1"><b>Educational materials. </b><span style="font-weight: 400;">You likely have eBooks, whitepapers, case studies, research reports, and industry insights that association members will find useful. Store these in a resource library and ensure they’re in easy-to-access formats, like downloadable PDFs. </span></li></ul><ul><li aria-level="1"><b>Webinars and other recorded content. </b><span style="font-weight: 400;">Webinars, conference sessions, and workshops are also effective ways for your association members to learn. Consider providing access to past event recordings.</span></li></ul><ul><li aria-level="1"><b>Events calendar. </b><span style="font-weight: 400;">Offer an up-to-date events calendar that shows events, socials, conferences, webinars, and volunteer opportunities. Provide an easy-to-use registration tool so interested individuals can quickly sign up and secure their spot. </span></li></ul><ul><li aria-level="1"><b>Details on certification and training programs offered. </b><span style="font-weight: 400;">If your association offers professional development opportunities, provide information on time, location, cost, and eligibility. </span></li></ul><ul><li aria-level="1"><b>Job board. </b><span style="font-weight: 400;">Job boards or career centers where you feature open positions in your industry or field can be extremely helpful to job seekers in your community. Allow trustworthy organizations to share job openings, but ensure your team vets them before posting them to your community. </span></li></ul><ul><li aria-level="1"><b>Membership information. </b><span style="font-weight: 400;">Provide comprehensive information on </span><a href="https://sequenceconsulting.com/upgrade-association-membership-model/"><span style="font-weight: 400;">your membership program</span></a><span style="font-weight: 400;"> and the different tiers and benefits you offer. This will empower members (and non-members) to make educated decisions about joining your organization and at what level.</span></li></ul><ul><li aria-level="1"><b>Petition and letter templates. </b><span style="font-weight: 400;">If your association does any advocacy work, you’ll want to set members up to help you take action. Provide pre-written letters, access to petitions, and social media post templates. </span></li></ul><ul><li aria-level="1"><b>Fundraising tools. </b><span style="font-weight: 400;">According to </span><a href="https://cornershopcreative.com/blog/digital-fundraising/" target="_blank" rel="noopener"><span style="font-weight: 400;">Cornershop Creative’s digital fundraising guide</span></a><span style="font-weight: 400;">, peer-to-peer (P2P) fundraisers and crowdfunding campaigns can effectively raise money for your organization. Equip members with customizable fundraising pages for P2P efforts or links to crowdfunding sites. </span></li></ul><ul><li aria-level="1"><a href="https://doublethedonation.com/nonprofit-annual-report/" target="_blank" rel="noopener"><b>Annual reports</b></a><b> and impact information. </b><span style="font-weight: 400;">Keep your website visitors in the loop about how things are going for your organization. Provide access to your most recent annual reports, financial statements, and impact information to promote transparency and honesty with everyone who interacts with your association. </span></li></ul><ul><li style="font-weight: 400;" aria-level="1"><b>Blog posts. </b><span style="font-weight: 400;">Share organizational updates, special announcements, and educational information on your blog. Regularly posting on your blog can help signal to all website visitors that your site is active and up to date.  </span></li></ul><p><b>Key Takeaway: </b><span style="font-weight: 400;">Whatever resources and information you choose to share on your website, make sure to take the time to decide what will be available to everyone and what will only be available to members. </span></p><p> </p> </div>
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  600. <div class="elementor-widget-container">
  601. <p><span style="font-weight: 400;">Your association’s website is a powerful tool for promoting your organization, connecting members, and encouraging action. Follow the tips above to ensure an excellent member experience on your site. As you do, you’ll retain more members and pave the way for a long and successful future as an association!</span></p> </div>
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  612. <title>How to Refine Your Association’s Long-Term Strategy</title>
  613. <link>https://sequenceconsulting.com/association-long-term-strategy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-long-term-strategy</link>
  615. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  616. <pubDate>Tue, 26 Nov 2024 19:00:37 +0000</pubDate>
  617. <category><![CDATA[Association Strategy]]></category>
  618. <guid isPermaLink="false">https://sequenceconsulting.com/?p=8286</guid>
  619.  
  620. <description><![CDATA[<a href="https://sequenceconsulting.com/association-long-term-strategy/" title="How to Refine Your Association’s Long-Term Strategy" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="How to Refine Your Association’s Long-Term Strategy | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-200x200.jpg 200w" sizes="100vw" title="How to Refine Your Association’s Long-Term Strategy | association management trends"></a>Craft your association’s future with a strategic plan that drives growth, member engagement, and lasting impact. Discover key steps and expert insights.]]></description>
  621. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-long-term-strategy/" title="How to Refine Your Association’s Long-Term Strategy" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="How to Refine Your Association’s Long-Term Strategy | association management trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-200x200.jpg 200w" sizes="100vw" title="How to Refine Your Association’s Long-Term Strategy | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="8286" class="elementor elementor-8286" data-elementor-post-type="post">
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  626. <p style="text-align: right;">Written by: <a href="https://docs.google.com/document/d/11AYW0Nh_ZsqzRdpD1fSXaaBUbCZc5NVBC-w9JmkQFaM/edit?tab=t.0" target="_blank" rel="noopener">Erin Lemons</a></p> </div>
  627. </div>
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  629. <div class="elementor-widget-container">
  630. <p>Do you have a five- or ten-year plan for your career? What about milestones you want to achieve in your personal life? If so, these plans likely influence your decisions and help you make consistent progress toward your goals.</p>
  631. <p>Your association is no different.<b> To innovate, grow, and offer more <a href="https://sequenceconsulting.com/member-value-proposition/">value to your members</a>, you <i>must </i>make a comprehensive plan for the future.</b></p>
  632. <p>We’ll cover the core elements of a successful long-term strategy and walk through top tips to boost your <a href="https://fonteva.com/association-member-engagement/" target="_blank" rel="noopener">association’s member engagement</a>, keep you motivated, and empower you to achieve your goals.</p> </div>
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  636. <h6 class="elementor-heading-title elementor-size-default">Write It Down</h6> </div>
  637. </div>
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  640. <p>Writing out your association’s goals and plans for the future is key. While they don’t have to be set in stone, a written record serves as a fixed reference point you can look back at. Plus, it will get your staff members on the same page to coordinate your efforts.</p><p>In this written plan, make sure to document your:</p><p>● Mission and vision statements, which explain the purpose of your association, your broad goals, and vision for the future of your organization and its members. This is a good time to revisit or refine these elements if needed.<br />● Detailed growth and retention plans that lay out specific, measurable goals for acquisition, <a href="https://sequenceconsulting.com/member-renewal-best-practices/">renewal</a>, and retention rates. For example, perhaps you want to grow your membership by 50% in the next two years and maintain retention at 75% or more.<br />● Revenue and income diversification goals that detail specific profit margin targets, projected or desired growth, and income streams you must support or add. Maybe you want to start selling branded merchandise within the next year and sell a combined total of 200 shirts, coffee mugs, and notebooks.<br />● Existing or expected technology integrations that improve staff efficiency, member experiences, etc.<br />● New or ongoing initiatives, including current or future commitments to diversity, equity, and inclusion (DEI), sustainability pledges, and partnerships with nonprofits.</p><p>Identifying and tracking success metrics is crucial—this is how you’ll measure whether you achieve your goals. For this reason, <a href="https://protechassociates.com/association-answers/association-management-software/" target="_blank" rel="noopener">Protech’s guide to association management technology</a> recommends choosing software that centralizes and secures all important member information and touchpoints on one platform. This makes it simple to organize, analyze, and report data.<br />Seek out an expert.</p> </div>
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  644. <h6 class="elementor-heading-title elementor-size-default">Seek Out An Expert</h6> </div>
  645. </div>
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  648. <p><span style="font-weight: 400;">As you create or refresh your long-term strategy, consider working with a consultant like <a href="http://sequenceconsulting.com">Sequence Consulting</a>, who specializes in this area. While consultants may be necessary for enterprise-level associations or those with very complex needs, any organization can benefit from this form of support. </span></p><p><span style="font-weight: 400;">A </span><a href="https://sequenceconsulting.com/successful-consulting-relationships/"><span style="font-weight: 400;">relationship with a consultant</span></a><span style="font-weight: 400;"> will improve outcomes for your association by:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Lending extensive expertise and experience: </b><span style="font-weight: 400;">Most consultants have worked with associations of various sizes and industries and experienced many of the common challenges associations face. This depth of experience gives them the ability to strategize and address problems in ways your internal team may not be able to.</span></li><li style="font-weight: 400;" aria-level="1"><b>Offering new perspectives: </b><span style="font-weight: 400;">Because your team works for the association daily, you don’t have a truly objective perspective of the organization. Consultants bring an outside vantage point to your association, identifying challenges and opportunities your team might miss otherwise.</span></li><li style="font-weight: 400;" aria-level="1"><b>Providing additional time and resources: </b><span style="font-weight: 400;">Your staff might not have time to dedicate to long-term goals and planning. Consultants can provide the focused work and expertise needed to strengthen your strategy. With this approach, you don’t have to ask for more from a staff member who is already stretched thin.</span></li><li style="font-weight: 400;" aria-level="1"><b>Keeping strategies up-to-date: </b><span style="font-weight: 400;">Part of a consultant’s job is staying educated on the latest trends and developments in your industry </span><i><span style="font-weight: 400;">and</span></i><span style="font-weight: 400;"> association management in general. They’ll be able to share these kinds of insights to help your operations align with best practices, keeping your association modern and relevant.</span></li></ul><p><span style="font-weight: 400;">Consultants can leverage what they know about your association and its goals to help you form a clear, sustainable, long-term vision, all without adding more responsibilities to your staff members’ plates.</span></p> </div>
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  652. <h6 class="elementor-heading-title elementor-size-default">Reevaluate Your Technology</h6> </div>
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  660. <p>Using technology that is outdated or that your association has outgrown could be holding your association back.</p><p>As you plan for the future, review your <a href="https://protechassociates.com/association-answers/ams-vs-crm/" target="_blank" rel="noopener">association management software (AMS)</a> to ensure it is:</p><p>CRM-based, meaning that it is built on a robust, secure CRM that will collect and organize all relevant association data.<br />Compatible with other tools, such as third-party apps or software solutions your association already uses—incompatibility results in siloed, fragmented data.<br />Comprehensive, offering all of the features and capabilities your association needs to manage its daily operations.<br />Scalable, ensuring it doesn’t have restrictive caps on the number of members or staff accounts you can have.</p><p>Review any other tools your association uses, including learning management systems (LMS), event management tools, marketing technology, content management systems (CMS), and reporting tools. Eliminate any tools or subscriptions you aren’t using to save money.</p><p>This is also a great time to remedy <a href="https://www.gartner.com/en/infrastructure-and-it-operations-leaders/topics/technical-debt" target="_blank" rel="noopener">technical debt</a>. Technical debt occurs when organizations take shortcuts or use workarounds to adapt or customize technology on a faster timeline. While these solutions may be functional, they often cause issues with software performance and scalability. Identify technical debt and plan for or apply stable, long-term solutions when possible.</p> </div>
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  664. <h6 class="elementor-heading-title elementor-size-default">Make Room for Innovation</h6> </div>
  665. </div>
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  668. <p>The future <em>will </em>hold scenarios, innovation, and new ideas you can’t predict now. For example, who would have thought just 10 years ago that <a href="https://sequenceconsulting.com/ai-in-association-management/">artificial </a><a href="https://sequenceconsulting.com/ai-in-association-management/">intelligence </a><a href="https://sequenceconsulting.com/ai-in-association-management/">(AI)</a> would be as advanced as it is today? To prepare for the unexpected, leave room for innovation—and possible setbacks—in your plan. In other words, ensure your long-term plan is flexible and adaptable rather than rigid.</p><p>One way to do this is by adapting an agile framework, a methodology used in software development to promote continuous development and iterative planning. You might incorporate shorter, cyclical planning cycles, regular strategy reviews, and frequent adaptations to your plan based on feedback and outcomes. For example, create a lean plan for using AI, implement the tools, gather feedback, and adapt your usage guidelines.</p> </div>
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  672. <h6 class="elementor-heading-title elementor-size-default">Prioritize the Ethical Use of AI</h6> </div>
  673. </div>
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  676. <p>Generative AI is booming across many industries, including for-profit businesses, nonprofits, and both trade and professional associations. When using these powerful tools, keep ethics in mind to protect your organization and your members.</p><p> </p><p><a href="https://www.bwf.com/responsible-ai/" target="_blank" rel="noopener">BWF’s </a><a href="https://www.bwf.com/responsible-ai/" target="_blank" rel="noopener">guide </a><a href="https://www.bwf.com/responsible-ai/" target="_blank" rel="noopener">to responsible AI</a> recommends including these key guidelines in your ethical AI strategy:</p><p> </p><ul><li>Maintain data privacy and security.</li><li>Promote fairness and combat bias.</li><li>Obtain members’ consent for AI fundraising and other activities.</li><li>Provide transparency and clear explanations for your AI use.</li><li>Mitigate negative impacts on donor relationships.</li><li>Maintain human oversight.</li><li>Define clear accountability structures.</li><li>Train employees.</li><li>Conduct an AI readiness assessment with a consultant.</li></ul><p> </p><p>Applying these guidelines will help you keep member data and proprietary information secure, protect your reputation, and enhance trust in your organization during this evolving era of technology.</p><p>It’s easy to get bogged down by everyday tasks or small bumps in the road and lose sight of your long-term goals. However, a detailed plan will be a reliable roadmap for your association’s journey forward, keeping your focus fixed on larger goals that require more time and resources to complete. Using this roadmap, you’ll become a more prepared, innovative, and accomplished organization that is well-equipped to meet its members’ needs.</p> </div>
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  686. <item>
  687. <title>How Associations Make Modern Life Possible: The Quiet Power Behind Everyday Life</title>
  688. <link>https://sequenceconsulting.com/associations-impact/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=associations-impact</link>
  690. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  691. <pubDate>Fri, 27 Sep 2024 20:48:29 +0000</pubDate>
  692. <category><![CDATA[Association Insights]]></category>
  693. <guid isPermaLink="false">https://sequenceconsulting.com/?p=7076</guid>
  694.  
  695. <description><![CDATA[<a href="https://sequenceconsulting.com/associations-impact/" title="How Associations Make Modern Life Possible: The Quiet Power Behind Everyday Life" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Associations impact" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-300x300.jpg 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-1024x1024.jpg 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-768x768.jpg 768w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-1536x1536.jpg 1536w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-554x554.jpg 554w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact.jpg 2048w" sizes="100vw" title="How Associations Make Modern Life Possible: The Quiet Power Behind Everyday Life | association management trends"></a>Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.]]></description>
  696. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/associations-impact/" title="How Associations Make Modern Life Possible: The Quiet Power Behind Everyday Life" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Associations impact" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-300x300.jpg 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-1024x1024.jpg 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-768x768.jpg 768w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-1536x1536.jpg 1536w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-554x554.jpg 554w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact.jpg 2048w" sizes="100vw" title="How Associations Make Modern Life Possible: The Quiet Power Behind Everyday Life | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="7076" class="elementor elementor-7076" data-elementor-post-type="post">
  697. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
  698. <div class="elementor-container elementor-column-gap-default">
  699. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
  700. <div class="elementor-widget-wrap elementor-element-populated">
  701. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
  702. <div class="elementor-widget-container">
  703. <h2 class="elementor-heading-title elementor-size-default">The Big Secret: Why Associations Matter</h2> </div>
  704. </div>
  705. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
  706. <div class="elementor-container elementor-column-gap-default">
  707. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
  708. <div class="elementor-widget-wrap elementor-element-populated">
  709. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
  710. <div class="elementor-widget-container">
  711. <p>For more than twenty-three years, Sequence Consulting has dedicated itself to helping associations because, simply put, associations impact makes modern life possible. You might wonder why we focus exclusively on these organizations. Here’s the secret: by helping associations thrive, we’re making the world a better place.</p><p>Associations are the invisible engines powering nearly every aspect of society—from the technologies we use daily to the professionals safeguarding our health, wealth, and safety. Yet, their impact remains one of the world’s best-kept secrets.</p> </div>
  712. </div>
  713. </div>
  714. </div>
  715. </div>
  716. </section>
  717. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
  718. <div class="elementor-widget-container">
  719. <h2 class="elementor-heading-title elementor-size-default">What is an Association? More Than You Think</h2> </div>
  720. </div>
  721. <div class="elementor-element elementor-element-e800267 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="e800267" data-element_type="widget" data-widget_type="text-editor.default">
  722. <div class="elementor-widget-container">
  723. <p>So, what exactly is an association? At its core, it’s a nonprofit where thousands—or even hundreds of thousands—of people unite around a common cause. Whether they’re fighting diseases, advancing industries, or supporting professions, associations exist to drive progress and serve the public good. In the US alone, there are over 40,000 associations, touching every imaginable sector.</p><p>From pharmacists and realtors to horse owners and software engineers, associations shape the spaces they serve. Without them, industries would lack the collaboration and standards that make innovation possible. And yes, while some associations may seem niche—like those for pet sitters or gravestone studies—each plays a crucial role in elevating the areas they represent.</p><p>Our association clients serve millions of members around the world and touch the lives of nearly every person on the planet. Like oxygen, you may never notice, but you would if they were gone.</p> </div>
  724. </div>
  725. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
  726. <div class="elementor-widget-container">
  727. <blockquote class="elementor-blockquote">
  728. <p class="elementor-blockquote__content">
  729. Our association clients serve millions of members and touch the lives of nearly every person on the planet. Like oxygen, you may never notice them, but you would if they were gone. </p>
  730. </blockquote>
  731. </div>
  732. </div>
  733. <div class="elementor-element elementor-element-b233843 elementor-widget elementor-widget-heading" data-id="b233843" data-element_type="widget" data-widget_type="heading.default">
  734. <div class="elementor-widget-container">
  735. <h2 class="elementor-heading-title elementor-size-default">Associations Impact: The Unsung Heroes of Everyday Life</h2> </div>
  736. </div>
  737. <div class="elementor-element elementor-element-0f7d539 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="0f7d539" data-element_type="widget" data-widget_type="text-editor.default">
  738. <div class="elementor-widget-container">
  739. <p>Think about the device you’re holding right now. The network it’s connected to, the electricity powering it, and the software running on it all exist thanks to standards set by volunteers in associations. These organizations ensure that technology works seamlessly and that cars, planes, and even household appliances are safe.</p><p>The ethical guidelines followed by your doctor, lawyer, or accountant? Published by associations. The certifications that keep your mechanic, realtor, or therapist up to date? Administered by associations. Nearly all the continuing education that sharpens professionals’ skills? Also driven by associations. Without these organizations, professions—and the standards they rely on—wouldn’t exist.</p><p>Associations don’t just touch the workplace; they bring scientific and academic breakthroughs to life. They publish research, share knowledge, and foster innovation. The American Chemical Society, for example, maintains SciFinder, a database of every known molecule, supporting the entire field of modern chemistry. Essential resources like that exist in medicine, psychology, and many other fields, all supported by nonprofit membership organizations. Associations impact is everywhere, often quietly unnoticed.</p> </div>
  740. </div>
  741. <div class="elementor-element elementor-element-a836a8e elementor-widget elementor-widget-heading" data-id="a836a8e" data-element_type="widget" data-widget_type="heading.default">
  742. <div class="elementor-widget-container">
  743. <h2 class="elementor-heading-title elementor-size-default">Bringing People Together: The Power of Associations</h2> </div>
  744. </div>
  745. <div class="elementor-element elementor-element-c8568c4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="c8568c4" data-element_type="widget" data-widget_type="text-editor.default">
  746. <div class="elementor-widget-container">
  747. <p>Associations aren’t just about standards and education—they’re about people. Every year, more than 50 million individuals come together at association conventions and events. These gatherings fuel the exchange of ideas, create business opportunities, and ignite innovation across every sector.</p><p>Beyond events, associations fund research, drive community service programs, and lobby governments for policies that benefit the public. Whether advancing scientific discovery or improving policies that impact everyday life, associations work behind the scenes to push society forward.</p> </div>
  748. </div>
  749. <div class="elementor-element elementor-element-313ae68 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="313ae68" data-element_type="widget" data-widget_type="blockquote.default">
  750. <div class="elementor-widget-container">
  751. <blockquote class="elementor-blockquote">
  752. <p class="elementor-blockquote__content">
  753. Whether advancing scientific discovery or improving policies that impact everyday life, associations work behind the scenes to push society forward. </p>
  754. </blockquote>
  755. </div>
  756. </div>
  757. <div class="elementor-element elementor-element-9b8e99e elementor-widget elementor-widget-heading" data-id="9b8e99e" data-element_type="widget" data-widget_type="heading.default">
  758. <div class="elementor-widget-container">
  759. <h2 class="elementor-heading-title elementor-size-default">When We Realized Associations Change Everything</h2> </div>
  760. </div>
  761. <div class="elementor-element elementor-element-04c4abc elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="04c4abc" data-element_type="widget" data-widget_type="text-editor.default">
  762. <div class="elementor-widget-container">
  763. <p>Our first client was AARP, the largest association in the US represents millions of older Americans, advocating for their rights, providing critical resources, and helping them stay active and informed.</p>
  764. <p>When we worked with AARP, we helped them rethink how to engage their diverse member base more effectively. From understanding the unique needs of aging populations to modernizing their member benefits, we saw firsthand how AARP’s mission to improve the lives of older adults creates real, positive change in society.</p>
  765. <p>Watching AARP invest deeply in services to provide even more value to millions of people showed us the transformative power associations can have. They’re not just helping individuals—they’re helping entire generations.</p>
  766. <p>That’s why we love what we do. Every day, we support associations as they tackle society’s biggest challenges. By helping them grow their membership and amplify their associations impact, we know our work is improving industries, communities, and people’s lives.</p> </div>
  767. </div>
  768. <div class="elementor-element elementor-element-73c3f8c elementor-widget elementor-widget-heading" data-id="73c3f8c" data-element_type="widget" data-widget_type="heading.default">
  769. <div class="elementor-widget-container">
  770. <h2 class="elementor-heading-title elementor-size-default">To Associate Is Human: It’s In Our DNA</h2> </div>
  771. </div>
  772. <div class="elementor-element elementor-element-54968c6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="54968c6" data-element_type="widget" data-widget_type="text-editor.default">
  773. <div class="elementor-widget-container">
  774. <p class="MsoNormal">To associate is human—it’s in our nature to collaborate, share, and work toward something bigger than ourselves. In the US, this legacy goes back to 1766, when the Medical Society of New Jersey was founded to improve healthcare—a mission it continues today.</p><p class="MsoNormal">At their best, associations represent who we aspire to be—working together selflessly to solve problems, push progress, and make the world better. According to ASAE’s 2023 Impact Study, associations contributed over $100 billion to the US economy, employing more than a million people and supporting countless industries, from healthcare and education to technology and public service.  </p><p class="MsoNormal">This commitment to service and innovation makes associations a vital, though often overlooked, part of modern life.</p> </div>
  775. </div>
  776. <div class="elementor-element elementor-element-0bc0676 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="0bc0676" data-element_type="widget" data-widget_type="blockquote.default">
  777. <div class="elementor-widget-container">
  778. <blockquote class="elementor-blockquote">
  779. <p class="elementor-blockquote__content">
  780. At their best, associations represent who we aspire to be—working together selflessly to solve problems, push progress, and make the world better. </p>
  781. </blockquote>
  782. </div>
  783. </div>
  784. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
  785. <div class="elementor-container elementor-column-gap-default">
  786. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-408bca2" data-id="408bca2" data-element_type="column">
  787. <div class="elementor-widget-wrap elementor-element-populated">
  788. <div class="elementor-element elementor-element-4a1bc48 elementor-widget elementor-widget-heading" data-id="4a1bc48" data-element_type="widget" data-widget_type="heading.default">
  789. <div class="elementor-widget-container">
  790. <h2 class="elementor-heading-title elementor-size-default">Associations Lead the Way: Your Work Makes the World Go Round</h2> </div>
  791. </div>
  792. <div class="elementor-element elementor-element-856127c elementor-widget elementor-widget-text-editor" data-id="856127c" data-element_type="widget" data-widget_type="text-editor.default">
  793. <div class="elementor-widget-container">
  794. <p class="article-editor-content__paragraph">In the end, as an association professional, you’re not just managing operations—you’re driving real impact. You’re the catalyst behind the standards, innovations, and connections that power entire industries. Whether you’re elevating member value, advocating for change, or fostering collaboration, your work is at the core of what makes progress possible.</p><p class="article-editor-content__paragraph">Don’t forget: your efforts are crucial. <span style="color: var( --e-global-color-primary );">Keep raising the bar. Associations like yours don’t just support the world—they make the world go round.</span></p> </div>
  795. </div>
  796. </div>
  797. </div>
  798. </div>
  799. </section>
  800. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
  801. <div class="elementor-widget-container">
  802. <p>For more on Associations Impact, please <a href="https://sequenceconsulting.com/association-leadership-beat-corporations/">Forget Unicorns, Think Platypi: Why Associations Are Better Than Corporations </a>  and <a href="https://www.asaecenter.org/resources/articles/an_plus/2024/07-july/the-seven-habits-of-highly-effective-association-leaders" target="_blank" rel="noopener">The Seven Habits of Highly Effective Association Leaders</a>.</p> </div>
  803. </div>
  804. </div>
  805. </div>
  806. </div>
  807. </section>
  808. </div>
  809. ]]></content:encoded>
  813. </item>
  814. <item>
  815. <title>Build a Successful Consulting Partnership: Strategies for Client Success</title>
  816. <link>https://sequenceconsulting.com/consulting-relationships/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=consulting-relationships</link>
  818. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  819. <pubDate>Fri, 06 Sep 2024 20:05:12 +0000</pubDate>
  820. <category><![CDATA[Association Insights]]></category>
  821. <guid isPermaLink="false">https://sequenceconsulting.com/?p=6845</guid>
  822.  
  823. <description><![CDATA[<a href="https://sequenceconsulting.com/consulting-relationships/" title="Build a Successful Consulting Partnership: Strategies for Client Success" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="successful consulting relationship" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-554x554.jpg 554w" sizes="100vw" title="Build a Successful Consulting Partnership: Strategies for Client Success | association management trends"></a>Discover how to foster a successful consulting relationship with Sequence Consulting's expert tips on trust, collaboration, and effective communication.]]></description>
  824. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/consulting-relationships/" title="Build a Successful Consulting Partnership: Strategies for Client Success" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="successful consulting relationship" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-554x554.jpg 554w" sizes="100vw" title="Build a Successful Consulting Partnership: Strategies for Client Success | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="6845" class="elementor elementor-6845" data-elementor-post-type="post">
  825. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
  826. <div class="elementor-container elementor-column-gap-default">
  827. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
  828. <div class="elementor-widget-wrap elementor-element-populated">
  829. <div class="elementor-element elementor-element-bc408ca elementor-widget elementor-widget-text-editor" data-id="bc408ca" data-element_type="widget" data-widget_type="text-editor.default">
  830. <div class="elementor-widget-container">
  831. <p>We&#8217;ve all heard the saying, &#8220;Clients get the consulting they deserve.&#8221; At Sequence Consulting, we&#8217;ve seen firsthand how successful consulting relationships are built through trust, collaboration, and clear communication. In our 23 years of consulting, great clients inspire our best work by embodying these qualities. Let’s explore how you can create a successful consulting relationship to get the best results from your consultant.</p> </div>
  832. </div>
  833. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
  834. <div class="elementor-widget-container">
  835. <h2 class="elementor-heading-title elementor-size-default">A Client Success Story: How to Foster a Successful Consulting Relationship</h2> </div>
  836. </div>
  837. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
  838. <div class="elementor-container elementor-column-gap-default">
  839. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
  840. <div class="elementor-widget-wrap elementor-element-populated">
  841. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
  842. <div class="elementor-widget-container">
  843. <p>A prominent industry association was facing declining membership and a loss of relevance in their field. Their CEO, recognizing the need for change, partnered with Sequence Consulting. What set this leader apart as a great client was their embodiment of the qualities that drive successful consulting relationships. They were open about the association&#8217;s challenges, sharing internal data and candidly discussing pain points. They fostered a collaborative environment, treating the consultants as true partners rather than just service providers.<br />This CEO also demonstrated that they had high expectations while remaining flexible and open to creative solutions. Their optimism and belief in the potential for change were contagious, inspiring the team to work towards a powerful shared vision. This leader&#8217;s active participation and embodiment of these qualities were instrumental in allowing us to do our best work and deliver the full potential of our engagement, resulting in a revitalized association and a model for a successful consulting relationships.</p> </div>
  844. </div>
  845. </div>
  846. </div>
  847. </div>
  848. </section>
  849. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
  850. <div class="elementor-widget-container">
  851. <blockquote class="elementor-blockquote">
  852. <p class="elementor-blockquote__content">
  853. Exceptional consulting isn't just about the consultant's expertise. It's about the partnership that happens when both sides are committed to excellent outcomes. </p>
  854. </blockquote>
  855. </div>
  856. </div>
  857. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
  858. <div class="elementor-widget-container">
  859. <h2 class="elementor-heading-title elementor-size-default">10 Steps to Build a Successful Consulting Relationship
  860. </h2> </div>
  861. </div>
  862. <div class="elementor-element elementor-element-2507710 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="2507710" data-element_type="widget" data-widget_type="icon-list.default">
  863. <div class="elementor-widget-container">
  864. <ul class="elementor-icon-list-items">
  865. <li class="elementor-icon-list-item">
  866. <span class="elementor-icon-list-icon">
  867. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  868. <span class="elementor-icon-list-text"><b>Be Open:</b> Transparency is the foundation of any successful consulting relationship. Be willing to listen to new ideas and embrace different perspectives.</span>
  869. </li>
  870. <li class="elementor-icon-list-item">
  871. <span class="elementor-icon-list-icon">
  872. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  873. <span class="elementor-icon-list-text"><b>Be Direct:</b> Your feedback is invaluable to us. Don't hold back – tell us what you like, don't like, and want to see changed.</span>
  874. </li>
  875. <li class="elementor-icon-list-item">
  876. <span class="elementor-icon-list-icon">
  877. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  878. <span class="elementor-icon-list-text"><b>Be Collaborative:</b> True collaboration is essential for creating a successful consulting relationship. When clients and consultants work closely, the results are always better.</span>
  879. </li>
  880. <li class="elementor-icon-list-item">
  881. <span class="elementor-icon-list-icon">
  882. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  883. <span class="elementor-icon-list-text"><b>Be (Gently) Demanding:</b> You're making a significant investment and deserve exceptional results. Set high expectations, but remember that the best solutions often emerge through flexibility and open communication.</span>
  884. </li>
  885. <li class="elementor-icon-list-item">
  886. <span class="elementor-icon-list-icon">
  887. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  888. <span class="elementor-icon-list-text"><b>Be a Champion:</b> While we're the experts on the problem, you're the expert on your organization. Help us navigate internal dynamics, rally support for the project, and bring the right people on board.</span>
  889. </li>
  890. <li class="elementor-icon-list-item">
  891. <span class="elementor-icon-list-icon">
  892. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  893. <span class="elementor-icon-list-text"><b>Be Reasonable:</b> We're always willing to go the extra mile, but remember that scope creep can derail a project. Let's work together to prioritize and focus on the most impactful efforts.</span>
  894. </li>
  895. <li class="elementor-icon-list-item">
  896. <span class="elementor-icon-list-icon">
  897. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  898. <span class="elementor-icon-list-text"><b>Be Responsive:</b> We know you're busy, but your timely responses keep the project moving forward. Your engagement sends a powerful message about the importance of this work.</span>
  899. </li>
  900. <li class="elementor-icon-list-item">
  901. <span class="elementor-icon-list-icon">
  902. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  903. <span class="elementor-icon-list-text"><b>Be Growth-Minded:</b> Embrace change. Be willing to experiment, learn, and evolve. Your commitment to growth will inspire us to push boundaries and deliver truly transformative solutions.</span>
  904. </li>
  905. <li class="elementor-icon-list-item">
  906. <span class="elementor-icon-list-icon">
  907. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  908. <span class="elementor-icon-list-text"><b> Appreciative:</b> We're passionate about delivering value and helping you succeed. Your positive feedback motivates us and helps us understand what makes you tick.</span>
  909. </li>
  910. <li class="elementor-icon-list-item">
  911. <span class="elementor-icon-list-icon">
  912. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  913. <span class="elementor-icon-list-text"><b>Be Optimistic:</b> You hired us because you believe in the power of change. Believe we can make change possible, and we'll work tirelessly to solve your toughest challenges.</span>
  914. </li>
  915. </ul>
  916. </div>
  917. </div>
  918. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
  919. <div class="elementor-container elementor-column-gap-default">
  920. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-408bca2" data-id="408bca2" data-element_type="column">
  921. <div class="elementor-widget-wrap elementor-element-populated">
  922. <div class="elementor-element elementor-element-4a1bc48 elementor-widget elementor-widget-heading" data-id="4a1bc48" data-element_type="widget" data-widget_type="heading.default">
  923. <div class="elementor-widget-container">
  924. <h2 class="elementor-heading-title elementor-size-default">Conclusion</h2> </div>
  925. </div>
  926. <div class="elementor-element elementor-element-856127c elementor-widget elementor-widget-text-editor" data-id="856127c" data-element_type="widget" data-widget_type="text-editor.default">
  927. <div class="elementor-widget-container">
  928. <p>Building a <strong>successful consulting relationship</strong> is about more than just completing a project—it’s about creating a lasting partnership that drives continuous improvement and success. At its core, this relationship is built on mutual trust, respect, and open communication. Trust allows your consultant to push boundaries, propose innovative solutions, and offer candid feedback, even when it’s difficult to hear. When clients provide this trust and give consultants the freedom to explore creative approaches, the potential for groundbreaking results increases. At the same time, a successful relationship requires the consultant to understand the client’s unique needs, culture, and challenges, treating the organization as more than just a series of deliverables. This mutual investment leads to a dynamic exchange of ideas, fostering an environment where solutions are not just implemented but fully embraced and sustained over time.</p><p>However, trust alone isn’t enough. A <strong>successful consulting relationship</strong> also thrives on collaboration and a commitment to shared growth. Clients who take an active role in the consulting process, offering timely feedback, navigating internal dynamics, and championing the project, see the greatest results. By staying engaged and growth-minded, you encourage your consultant to go the extra mile, ensuring that recommendations are tailored, practical, and impactful. Ultimately, the strongest consulting partnerships are those where both sides are invested in the long-term success of the project. As a client, you play a pivotal role in shaping this partnership. By embracing these qualities—openness, collaboration, trust, and a commitment to growth—you set the stage for transformative outcomes that can take your organization to new heights. Remember, a great consultant can unlock potential, but a <strong>successful consulting relationship</strong> will unleash it.</p> </div>
  929. </div>
  930. </div>
  931. </div>
  932. </div>
  933. </section>
  934. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
  935. <div class="elementor-widget-container">
  936. <p>For more on successful client relationships please see Sequence Consulting&#8217;s <a class="app-aware-link " href="https://sequenceconsulting.com/strategies-to-grow-membership/" target="_self" data-test-app-aware-link="">Articles &amp; Research</a> page and <a href="https://www.davidafields.com/what-the-very-best-clients-do-consulting-firm-checklist/" target="_blank" rel="noopener">What the Very Best Clients Do</a> by David A. Fields.</p> </div>
  937. </div>
  938. </div>
  939. </div>
  940. </div>
  941. </section>
  942. </div>
  943. ]]></content:encoded>
  947. </item>
  948. <item>
  949. <title>And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead</title>
  950. <link>https://sequenceconsulting.com/association-industry-trends/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-industry-trends</link>
  952. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  953. <pubDate>Tue, 03 Sep 2024 21:59:47 +0000</pubDate>
  954. <category><![CDATA[Association Trends]]></category>
  955. <guid isPermaLink="false">https://sequenceconsulting.com/?p=6802</guid>
  956.  
  957. <description><![CDATA[<a href="https://sequenceconsulting.com/association-industry-trends/" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/Association Industry Trends-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Association Industry Trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-554x554.jpg 554w" sizes="100vw" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead | association management trends"></a>Discover the evolving future of associations in 2024 and beyond, with a focus on growth, innovation, and member engagement. Association leaders are more confident, with financial gains and increasing membership driving progress. In-person events are back, providing networking opportunities and community-building experiences. Looking towards 2025, expect rapid growth, technological advancements, and a move towards hybrid event formats shaping the industry. Embrace change, stay ahead, and join the path to association success.]]></description>
  958. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-industry-trends/" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/Association Industry Trends-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Association Industry Trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-554x554.jpg 554w" sizes="100vw" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="6802" class="elementor elementor-6802" data-elementor-post-type="post">
  959. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
  960. <div class="elementor-container elementor-column-gap-default">
  961. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
  962. <div class="elementor-widget-wrap elementor-element-populated">
  963. <div class="elementor-element elementor-element-bc408ca elementor-widget elementor-widget-text-editor" data-id="bc408ca" data-element_type="widget" data-widget_type="text-editor.default">
  964. <div class="elementor-widget-container">
  965. <p>What does the future hold for associations in 2024 and beyond? Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on member engagement. This article uncovers the key survey insights, offering a data-driven look at the trends and opportunities shaping association industry trends.</p> </div>
  966. </div>
  967. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
  968. <div class="elementor-widget-container">
  969. <h2 class="elementor-heading-title elementor-size-default">Turning the Tide: Association Executives Optimistic About Growth</h2> </div>
  970. </div>
  971. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
  972. <div class="elementor-container elementor-column-gap-default">
  973. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
  974. <div class="elementor-widget-wrap elementor-element-populated">
  975. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
  976. <div class="elementor-widget-container">
  977. <p>Confidence among association executives is at an all-time high. A remarkable 67% now express optimism about their organizations&#8217; future growth and sustainability, up from 24% in 2023.<sup>1</sup> Notably, 70% of Millennials report feeling very or extremely confident,<sup>2</sup> a testament to the belief in the industry&#8217;s strategic direction and innovative initiatives</p> </div>
  978. </div>
  979. </div>
  980. </div>
  981. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ea45f6" data-id="3ea45f6" data-element_type="column">
  982. <div class="elementor-widget-wrap elementor-element-populated">
  983. <div class="elementor-element elementor-element-33cfaf4 elementor-widget elementor-widget-image" data-id="33cfaf4" data-element_type="widget" data-widget_type="image.default">
  984. <div class="elementor-widget-container">
  985. <img loading="lazy" decoding="async" width="525" height="363" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-1024x708.png" class="attachment-large size-large wp-image-6816" alt="Association Industry Trends" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-1024x708.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-300x207.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-768x531.png 768w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4.png 1273w" sizes="100vw" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead | association management trends"> </div>
  986. </div>
  987. </div>
  988. </div>
  989. </div>
  990. </section>
  991. <div class="elementor-element elementor-element-8dbc5b1 elementor-widget elementor-widget-spacer" data-id="8dbc5b1" data-element_type="widget" data-widget_type="spacer.default">
  992. <div class="elementor-widget-container">
  993. <div class="elementor-spacer">
  994. <div class="elementor-spacer-inner"></div>
  995. </div>
  996. </div>
  997. </div>
  998. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
  999. <div class="elementor-widget-container">
  1000. <h2 class="elementor-heading-title elementor-size-default">A Year of Growth: Associations Poised for Financial Gains in 2024</h2> </div>
  1001. </div>
  1002. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
  1003. <div class="elementor-container elementor-column-gap-default">
  1004. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0cd6c38" data-id="0cd6c38" data-element_type="column">
  1005. <div class="elementor-widget-wrap elementor-element-populated">
  1006. <div class="elementor-element elementor-element-5309322 elementor-widget elementor-widget-image" data-id="5309322" data-element_type="widget" data-widget_type="image.default">
  1007. <div class="elementor-widget-container">
  1008. <img loading="lazy" decoding="async" width="525" height="363" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-1024x708.png" class="attachment-large size-large wp-image-6816" alt="Association Industry Trends" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-1024x708.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-300x207.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-768x531.png 768w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4.png 1273w" sizes="100vw" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead | association management trends"> </div>
  1009. </div>
  1010. </div>
  1011. </div>
  1012. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c7c66d" data-id="2c7c66d" data-element_type="column">
  1013. <div class="elementor-widget-wrap elementor-element-populated">
  1014. <div class="elementor-element elementor-element-5f521e9 elementor-widget elementor-widget-text-editor" data-id="5f521e9" data-element_type="widget" data-widget_type="text-editor.default">
  1015. <div class="elementor-widget-container">
  1016. <p>The financial forecast for associations in 2024 is decidedly optimistic. With anticipated membership, renewals, engagement, and overall revenue increases,¹ associations are poised for growth. Bolstering this confidence, 60% of associations are confident in reaching their revenue goals for the year.² This optimism is further reinforced by stable or growing marketing budgets, with over 40% of associations expecting their budgets for recruitment and engagement to either increase or hold steady.³</p><p><span style="color: var( --e-global-color-primary );">Even with inflationary pressures, 48% of associations anticipate only moderate increases in dues and non-dues prices.¹ This careful balance between budget management and financial optimism demonstrates thoughtful planning and strategic foresight within associations, paving the way for continued association industry trends for growth and stability.</span></p> </div>
  1017. </div>
  1018. </div>
  1019. </div>
  1020. </div>
  1021. </section>
  1022. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
  1023. <div class="elementor-widget-container">
  1024. <blockquote class="elementor-blockquote">
  1025. <p class="elementor-blockquote__content">
  1026. Confidence among association executives is at an all-time high, with 67% expressing optimism about their organizations' future growth and sustainability, up from 24% in 2023 </p>
  1027. </blockquote>
  1028. </div>
  1029. </div>
  1030. <div class="elementor-element elementor-element-6f0dbb1 elementor-widget elementor-widget-heading" data-id="6f0dbb1" data-element_type="widget" data-widget_type="heading.default">
  1031. <div class="elementor-widget-container">
  1032. <h2 class="elementor-heading-title elementor-size-default">Association Industry Trends: Surging Membership and Engagement</h2> </div>
  1033. </div>
  1034. <section class="elementor-section elementor-inner-section elementor-element elementor-element-cf88ae3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cf88ae3" data-element_type="section">
  1035. <div class="elementor-container elementor-column-gap-default">
  1036. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bff966e" data-id="bff966e" data-element_type="column">
  1037. <div class="elementor-widget-wrap elementor-element-populated">
  1038. <div class="elementor-element elementor-element-a5ce211 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="a5ce211" data-element_type="widget" data-widget_type="text-editor.default">
  1039. <div class="elementor-widget-container">
  1040. <p>Membership growth is a vital sign of an association&#8217;s vitality, and the data for 2024 is nothing short of encouraging. A substantial 61% of associations anticipate an increase in net membership count, with 56% projecting growth in non-dues revenue and 53% expecting overall revenue to rise.¹</p><p> </p> </div>
  1041. </div>
  1042. </div>
  1043. </div>
  1044. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59b3c94" data-id="59b3c94" data-element_type="column">
  1045. <div class="elementor-widget-wrap elementor-element-populated">
  1046. <div class="elementor-element elementor-element-76a380b elementor-widget elementor-widget-image" data-id="76a380b" data-element_type="widget" data-widget_type="image.default">
  1047. <div class="elementor-widget-container">
  1048. <img loading="lazy" decoding="async" width="525" height="373" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-3.png" class="attachment-large size-large wp-image-6817" alt="Association Industry Trends" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-3.png 966w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-3-300x213.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-3-768x545.png 768w" sizes="100vw" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead | association management trends"> </div>
  1049. </div>
  1050. </div>
  1051. </div>
  1052. </div>
  1053. </section>
  1054. <section class="elementor-section elementor-inner-section elementor-element elementor-element-9c3979e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9c3979e" data-element_type="section">
  1055. <div class="elementor-container elementor-column-gap-default">
  1056. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b324498" data-id="b324498" data-element_type="column">
  1057. <div class="elementor-widget-wrap elementor-element-populated">
  1058. <div class="elementor-element elementor-element-24f1fec elementor-widget elementor-widget-image" data-id="24f1fec" data-element_type="widget" data-widget_type="image.default">
  1059. <div class="elementor-widget-container">
  1060. <img loading="lazy" decoding="async" width="525" height="417" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-2.png" class="attachment-large size-large wp-image-6818" alt="Association Industry Trends" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-2.png 940w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-2-300x238.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-2-768x610.png 768w" sizes="100vw" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead | association management trends"> </div>
  1061. </div>
  1062. </div>
  1063. </div>
  1064. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f8e565" data-id="7f8e565" data-element_type="column">
  1065. <div class="elementor-widget-wrap elementor-element-populated">
  1066. <div class="elementor-element elementor-element-b49361c elementor-widget elementor-widget-text-editor" data-id="b49361c" data-element_type="widget" data-widget_type="text-editor.default">
  1067. <div class="elementor-widget-container">
  1068. This positive momentum is further supported by the fact that 49% of associations have already seen membership increases, primarily driven by new member acquisitions.³ Moreover, 54% of associations have observed heightened member engagement,¹ and 45% have improved retention rates compared to 31% last year.³ These figures collectively underscore  associations industry trends of attracting new members and fostering stronger connections and loyalty, paving the way for sustained growth. </div>
  1069. </div>
  1070. </div>
  1071. </div>
  1072. </div>
  1073. </section>
  1074. <div class="elementor-element elementor-element-b334f94 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="b334f94" data-element_type="widget" data-widget_type="blockquote.default">
  1075. <div class="elementor-widget-container">
  1076. <blockquote class="elementor-blockquote">
  1077. <p class="elementor-blockquote__content">
  1078. A substantial 61% of associations anticipate an increase in net membership count, signaling a vibrant future ahead </p>
  1079. </blockquote>
  1080. </div>
  1081. </div>
  1082. <div class="elementor-element elementor-element-3097e31 elementor-widget elementor-widget-heading" data-id="3097e31" data-element_type="widget" data-widget_type="heading.default">
  1083. <div class="elementor-widget-container">
  1084. <h2 class="elementor-heading-title elementor-size-default">Back to the Ballroom: In-Person Events Regain Popularity</h2> </div>
  1085. </div>
  1086. <section class="elementor-section elementor-inner-section elementor-element elementor-element-f003697 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f003697" data-element_type="section">
  1087. <div class="elementor-container elementor-column-gap-default">
  1088. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9e054f4" data-id="9e054f4" data-element_type="column">
  1089. <div class="elementor-widget-wrap elementor-element-populated">
  1090. <div class="elementor-element elementor-element-323be52 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="323be52" data-element_type="widget" data-widget_type="text-editor.default">
  1091. <div class="elementor-widget-container">
  1092. <p>In 2024, associations are rediscovering the power of in-person events. A striking 61% plan to focus solely on in-person gatherings this year,² signaling a return to traditional engagement methods that foster deeper connections. This shift reflects a recognition of the unique benefits that in-person events offer: the ability to network, build relationships, and foster a sense of community that virtual formats often struggle to replicate.</p> </div>
  1093. </div>
  1094. </div>
  1095. </div>
  1096. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a34baef" data-id="a34baef" data-element_type="column">
  1097. <div class="elementor-widget-wrap elementor-element-populated">
  1098. <div class="elementor-element elementor-element-41dca03 elementor-widget elementor-widget-image" data-id="41dca03" data-element_type="widget" data-widget_type="image.default">
  1099. <div class="elementor-widget-container">
  1100. <img loading="lazy" decoding="async" width="525" height="326" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-1024x636.png" class="attachment-large size-large wp-image-6819" alt="Association Industry Trends" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-1024x636.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-300x186.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-768x477.png 768w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends.png 1196w" sizes="100vw" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead | association management trends"> </div>
  1101. </div>
  1102. </div>
  1103. </div>
  1104. </div>
  1105. </section>
  1106. <div class="elementor-element elementor-element-59930f7 elementor-widget elementor-widget-spacer" data-id="59930f7" data-element_type="widget" data-widget_type="spacer.default">
  1107. <div class="elementor-widget-container">
  1108. <div class="elementor-spacer">
  1109. <div class="elementor-spacer-inner"></div>
  1110. </div>
  1111. </div>
  1112. </div>
  1113. <div class="elementor-element elementor-element-54a9ebc elementor-widget elementor-widget-heading" data-id="54a9ebc" data-element_type="widget" data-widget_type="heading.default">
  1114. <div class="elementor-widget-container">
  1115. <h2 class="elementor-heading-title elementor-size-default">The Next Chapter: What's in Store for Associations in 2025 and Beyond?</h2> </div>
  1116. </div>
  1117. <div class="elementor-element elementor-element-30d8958 elementor-widget elementor-widget-text-editor" data-id="30d8958" data-element_type="widget" data-widget_type="text-editor.default">
  1118. <div class="elementor-widget-container">
  1119. <p>The promising outlook of 2024 is poised to propel the association industry into a dynamic future in 2025. Building on current association industry trends and embracing emerging technologies, the landscape is set for continued progress:</p><p>• <b>Accelerated Growth:</b> The momentum in membership and revenue is expected to surge forward in 2025, driven by targeted efforts to attract and retain members through innovative programs and services.</p><p>• <b>Technological Transformation:</b> Associations will increasingly leverage cutting-edge technology like artificial intelligence (AI) and automation to optimize operations, elevate member experiences, and unlock valuable insights from data.</p><p>• <b>Hybrid Event Evolution:</b> While in-person events will remain a cornerstone, hybrid models will gain prominence, providing greater flexibility and inclusivity for diverse audiences.</p> </div>
  1120. </div>
  1121. <div class="elementor-element elementor-element-ec53ba7 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="ec53ba7" data-element_type="widget" data-widget_type="blockquote.default">
  1122. <div class="elementor-widget-container">
  1123. <blockquote class="elementor-blockquote">
  1124. <p class="elementor-blockquote__content">
  1125. Looking towards 2025, association industry trends are even brighter, with emerging technologies and a renewed focus on member engagement driving the future of associations. </p>
  1126. </blockquote>
  1127. </div>
  1128. </div>
  1129. <div class="elementor-element elementor-element-12dcd51 elementor-widget elementor-widget-heading" data-id="12dcd51" data-element_type="widget" data-widget_type="heading.default">
  1130. <div class="elementor-widget-container">
  1131. <h2 class="elementor-heading-title elementor-size-default">Conclusion: A Bright Future Beckons</h2> </div>
  1132. </div>
  1133. <div class="elementor-element elementor-element-72a3744 elementor-widget elementor-widget-text-editor" data-id="72a3744" data-element_type="widget" data-widget_type="text-editor.default">
  1134. <div class="elementor-widget-container">
  1135. <p>The association industry is thriving in 2024. The current landscape is undeniably positive, with surging confidence, strong financials, booming membership, and the return of in-person events. Looking towards 2025, the horizon is even brighter. The momentum built this year, combined with the potential of emerging technologies and a renewed focus on member engagement, suggests that associations are ready for whatever comes next and eager to shape it.</p><p>By embracing innovation, remaining adaptable to the ever-evolving needs of their members, and staying ahead of the curve on emerging trends, associations are poised to continue on this upward trajectory. The associations that seize the opportunities presented in this dynamic environment will solidify their position in 2025 and set a new standard for excellence and innovation within the industry. The stage is set for a new era of association success &#8211; and it&#8217;s just getting started.</p> </div>
  1136. </div>
  1137. <div class="elementor-element elementor-element-50e17f5 elementor-widget elementor-widget-text-editor" data-id="50e17f5" data-element_type="widget" data-widget_type="text-editor.default">
  1138. <div class="elementor-widget-container">
  1139. <ol><li><a href="https://www.imis.com/benchmark-report" target="_blank" rel="noopener">2024 iMIS Membership Performance Benchmark Report</a></li><li><a href="https://go.marketinggeneral.com/l/733823/2022-03-14/225bx1" target="_blank" rel="noopener">MGI 2024 Association Economic Outlook Report</a></li><li><a href="https://www.marketinggeneral.com/knowledge-bank/reports" target="_blank" rel="noopener">MGI 2023 Membership Marketing Benchmarking Report</a></li></ol> </div>
  1140. </div>
  1141. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
  1142. <div class="elementor-widget-container">
  1143. <p>For more information on association industry trends, please see <a href="https://sequenceconsulting.com/2024-association-management-trends/">Association Management Trends 2024: Embrace the Change.</a></p> </div>
  1144. </div>
  1145. </div>
  1146. </div>
  1147. </div>
  1148. </section>
  1149. </div>
  1150. ]]></content:encoded>
  1154. </item>
  1155. <item>
  1156. <title>Why Associations Are Better Than Corporations</title>
  1157. <link>https://sequenceconsulting.com/association-leadership/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-leadership</link>
  1159. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  1160. <pubDate>Thu, 23 May 2024 21:23:59 +0000</pubDate>
  1161. <category><![CDATA[Association Insights]]></category>
  1162. <guid isPermaLink="false">https://sequenceconsulting.com/?p=6610</guid>
  1163.  
  1164. <description><![CDATA[<a href="https://sequenceconsulting.com/association-leadership/" title="Why Associations Are Better Than Corporations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/05/Association Leadership-150x150.webp" class="webfeedsFeaturedVisual wp-post-image" alt="Association Leadership" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-150x150.webp 150w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-700x700.webp 700w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-60x60.webp 60w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-80x80.webp 80w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-100x100.webp 100w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-120x120.webp 120w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-140x140.webp 140w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-200x200.webp 200w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-360x360.webp 360w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-390x390.webp 390w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-460x460.webp 460w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-554x554.webp 554w" sizes="100vw" title="Why Associations Are Better Than Corporations | association management trends"></a>Discover the unique strengths of associations and why they don't need to be unicorns in the organizational world. Learn about the Triple Bottom Line Advantage and the power of distributed leadership.]]></description>
  1165. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-leadership/" title="Why Associations Are Better Than Corporations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/05/Association Leadership-150x150.webp" class="webfeedsFeaturedVisual wp-post-image" alt="Association Leadership" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-150x150.webp 150w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-700x700.webp 700w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-60x60.webp 60w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-80x80.webp 80w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-100x100.webp 100w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-120x120.webp 120w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-140x140.webp 140w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-200x200.webp 200w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-360x360.webp 360w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-390x390.webp 390w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-460x460.webp 460w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-554x554.webp 554w" sizes="100vw" title="Why Associations Are Better Than Corporations | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="6610" class="elementor elementor-6610" data-elementor-post-type="post">
  1166. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
  1167. <div class="elementor-container elementor-column-gap-default">
  1168. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
  1169. <div class="elementor-widget-wrap elementor-element-populated">
  1170. <div class="elementor-element elementor-element-e2a1321 elementor-widget elementor-widget-heading" data-id="e2a1321" data-element_type="widget" data-widget_type="heading.default">
  1171. <div class="elementor-widget-container">
  1172. <h2 class="elementor-heading-title elementor-size-default">The Myth of the Unicorn: Why Your Association Doesn't Need to Be One</h2> </div>
  1173. </div>
  1174. <div class="elementor-element elementor-element-bc408ca elementor-widget elementor-widget-text-editor" data-id="bc408ca" data-element_type="widget" data-widget_type="text-editor.default">
  1175. <div class="elementor-widget-container">
  1176. <p>In the realm of successful organizations, Silicon Valley&#8217;s &#8220;purple unicorns&#8221; – those rare, highly valued startups like Apple, Amazon, or Google – often steal the spotlight. Their strategic efficiency and innovation engines seem unmatched. Yet, another type of organization, less flashy but equally effective, deserves recognition: associations. Think of them as the platypuses of the organizational world.</p><p>While unicorns are celebrated for their mythical allure, platypuses, with their duck-like bills, beaver-like tails, and egg-laying habits, are often misunderstood. Yet, these seemingly bizarre creatures are perfectly adapted to their environments, thriving where others fail. Similarly, associations with unique structures and goals frequently outperform corporate giants in their specialized niches.</p><p>Newcomers to association leadership, especially those from corporate backgrounds, might find this surprising. But associations&#8217; seemingly chaotic nature is intentional, and it&#8217;s precisely what makes them thrive.</p> </div>
  1177. </div>
  1178. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
  1179. <div class="elementor-widget-container">
  1180. <h2 class="elementor-heading-title elementor-size-default">1. The Triple Bottom Line Advantage</h2> </div>
  1181. </div>
  1182. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
  1183. <div class="elementor-widget-container">
  1184. <blockquote class="elementor-blockquote">
  1185. <p class="elementor-blockquote__content">
  1186. Newcomers to the association world, especially those from corporate backgrounds, might find this surprising. But associations' seemingly chaotic nature is intentional, and it's precisely what makes them thrive. </p>
  1187. </blockquote>
  1188. </div>
  1189. </div>
  1190. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
  1191. <div class="elementor-widget-container">
  1192. <p>Unlike corporations, where profit reigns supreme, associations dance to the rhythm of a different drum – the Triple Bottom Line. This unique approach to success is an association leadership balancing act that requires juggling three equally important factors:</p><ul><li style="list-style-type: none;"><ul><li style="list-style-type: none;"><ul><li data-sourcepos="7:1-7:122"><p data-sourcepos="7:3-7:296"><strong>Mission:</strong> The North Star of any association. This is the fundamental reason for its existence, the change it seeks to make in the world. A strong mission guides every decision, from strategic planning to daily operations. It&#8217;s the soul of the organization, the driving force behind its work.</p></li><li data-sourcepos="9:1-10:0"><p data-sourcepos="9:3-9:400"><strong>Member Value:</strong> More than just a membership card or a newsletter, member value encompasses the tangible and intangible benefits that members receive. It&#8217;s about providing relevant resources, fostering a sense of community, advocating for their interests, and ultimately, enriching their lives and careers. Associations thrive when they consistently deliver value that exceeds member expectations.</p></li><li data-sourcepos="11:1-11:306"><p data-sourcepos="11:3-11:306"><strong>Money:</strong> While not the sole focus, financial sustainability is essential for any association. It enables the organization to invest in its mission, provide valuable services to members, and adapt to changing needs. But money is a means to an end, not the end itself. Associations must always remember that their financial decisions should align with their mission and serve the interests of their members.</p></li></ul></li></ul></li></ul><p>The Triple Bottom Line is not just a buzzword; it&#8217;s a holistic approach to measuring success. It recognizes that associations have a responsibility to their members, their communities, and the broader world. By focusing on mission, member value, and money, association leadership can create lasting impact that extends far beyond the bottom line.</p> </div>
  1193. </div>
  1194. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
  1195. <div class="elementor-widget-container">
  1196. <h2 class="elementor-heading-title elementor-size-default">2. A Conglomerate of Purpose</h2> </div>
  1197. </div>
  1198. <div class="elementor-element elementor-element-5f521e9 elementor-widget elementor-widget-text-editor" data-id="5f521e9" data-element_type="widget" data-widget_type="text-editor.default">
  1199. <div class="elementor-widget-container">
  1200. <p>Associations aren&#8217;t monolithic entities like the sleek, streamlined unicorns of Silicon Valley. They&#8217;re more like platypuses, a curious amalgam of seemingly disparate parts. Associations are ecosystems of interconnected businesses under a shared mission. This might include membership programs, publications, events, advocacy initiatives, and charitable foundations.</p><p>While this structure can lead to siloed efforts, when done right, it creates a powerful synergy where each part contributes uniquely to the overall success. Think of it as a diverse team with specialized skills collaborating towards a common goal. </p><p>This diversity of functions, like the platypus&#8217;s varied features, enables association leadership to adapt and address a broader range of needs than corporations typically do.</p> </div>
  1201. </div>
  1202. <div class="elementor-element elementor-element-6f0dbb1 elementor-widget elementor-widget-heading" data-id="6f0dbb1" data-element_type="widget" data-widget_type="heading.default">
  1203. <div class="elementor-widget-container">
  1204. <h2 class="elementor-heading-title elementor-size-default">3. Distributed Power: A Strength, Not a Weakness</h2> </div>
  1205. </div>
  1206. <div class="elementor-element elementor-element-a5ce211 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="a5ce211" data-element_type="widget" data-widget_type="text-editor.default">
  1207. <div class="elementor-widget-container">
  1208. <p>Associations often have multiple power centers, with various boards, committees, and volunteer leaders contributing their expertise. This hyper-distributed association leadership might seem chaotic, but it serves a vital purpose.</p><p>Associations are not just about achieving goals; they&#8217;re about empowering a collective to achieve many diverse goals. Their purpose is to serve the shared purpose of their constituents. This democratic approach ensures that the organization remains focused on its mission and the needs of its members. </p><p>This distributed power structure, like the platypus&#8217;s decentralized nervous system, allows association leadership to be more responsive and adaptable than corporations with more centralized leadership.</p> </div>
  1209. </div>
  1210. <div class="elementor-element elementor-element-b334f94 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="b334f94" data-element_type="widget" data-widget_type="blockquote.default">
  1211. <div class="elementor-widget-container">
  1212. <blockquote class="elementor-blockquote">
  1213. <p class="elementor-blockquote__content">
  1214. Associations are not just about achieving goals; they're about empowering a collective to achieve many diverse goals. </p>
  1215. </blockquote>
  1216. </div>
  1217. </div>
  1218. <div class="elementor-element elementor-element-3097e31 elementor-widget elementor-widget-heading" data-id="3097e31" data-element_type="widget" data-widget_type="heading.default">
  1219. <div class="elementor-widget-container">
  1220. <h2 class="elementor-heading-title elementor-size-default">4. Consensus as a Superpower: The Art of Balancing Priorities</h2> </div>
  1221. </div>
  1222. <div class="elementor-element elementor-element-323be52 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="323be52" data-element_type="widget" data-widget_type="text-editor.default">
  1223. <div class="elementor-widget-container">
  1224. <p>While corporations streamline decision-making, associations thrive on consensus. This approach may be slower but fosters buy-in, inclusivity, and a deep understanding of diverse perspectives.</p><p>Great association leaders understand that their role is to facilitate consensus, even when faced with competing priorities and the complexities of the triple bottom line. It&#8217;s a &#8220;pathological democracy,&#8221; a unique characteristic like the platypus&#8217;s electroreceptors, that allows associations to navigate their environments and achieve what other organizations can&#8217;t. </p><p>This consensus-driven approach often leads to more equitable and sustainable outcomes than the top-down decision-making common in corporations.</p> </div>
  1225. </div>
  1226. <div class="elementor-element elementor-element-ec53ba7 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="ec53ba7" data-element_type="widget" data-widget_type="blockquote.default">
  1227. <div class="elementor-widget-container">
  1228. <blockquote class="elementor-blockquote">
  1229. <p class="elementor-blockquote__content">
  1230. Rather than trying to fit into the corporate mold, associations should embrace their unbusinesslike nature, recognizing that it's their greatest strength and what sets them apart. </p>
  1231. </blockquote>
  1232. </div>
  1233. </div>
  1234. <div class="elementor-element elementor-element-54a9ebc elementor-widget elementor-widget-heading" data-id="54a9ebc" data-element_type="widget" data-widget_type="heading.default">
  1235. <div class="elementor-widget-container">
  1236. <h2 class="elementor-heading-title elementor-size-default">The Platypus Paradigm: A New Model for Association Leadership</h2> </div>
  1237. </div>
  1238. <div class="elementor-element elementor-element-30d8958 elementor-widget elementor-widget-text-editor" data-id="30d8958" data-element_type="widget" data-widget_type="text-editor.default">
  1239. <div class="elementor-widget-container">
  1240. <p>In the world of organizations, forget the mythical allure of unicorns. Instead, embrace the platypus – the strange, misunderstood creature that thrives where others fail. Associations, like platypi, may appear messy and complex, but their unique structures are what make them resilient, adaptable, and remarkably effective in their own way. </p><p>Their distributed power, consensus-driven approach, and focus on multiple bottom lines enable them to address complex challenges, serve diverse needs, and achieve long-term success. </p><p>Rather than trying to fit into the corporate mold, associations should embrace their unbusinesslike nature, recognizing that it&#8217;s their greatest strength and what sets them apart.</p> </div>
  1241. </div>
  1242. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
  1243. <div class="elementor-widget-container">
  1244. <p>For more information on association leadership, please see  <a href="https://sequenceconsulting.com/flipbook/be-unbusinesslike-why-associations-are-better-than-corporations-sidecar/">Be Unbusinesslike Why Associations Are Better Than Corporations</a> and <a href="https://sidecarglobal.com/blog/leadership/5-essential-leadership-skills-for-association-leaders" target="_blank" rel="noopener">5 Essential Leadership Skills for Association Leaders.</a></p> </div>
  1245. </div>
  1246. </div>
  1247. </div>
  1248. </div>
  1249. </section>
  1250. </div>
  1251. ]]></content:encoded>
  1255. </item>
  1256. <item>
  1257. <title>From Passive to Passionate: Strategies for Member Engagement</title>
  1258. <link>https://sequenceconsulting.com/member-engagement-and-retention/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=member-engagement-and-retention</link>
  1260. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  1261. <pubDate>Wed, 10 Apr 2024 21:08:37 +0000</pubDate>
  1262. <category><![CDATA[Member Engagement]]></category>
  1263. <guid isPermaLink="false">https://sequenceconsulting.com/?p=6008</guid>
  1264.  
  1265. <description><![CDATA[<a href="https://sequenceconsulting.com/member-engagement-and-retention/" title="From Passive to Passionate: Strategies for Member Engagement" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Member Engagement and Retention" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-200x200.jpg 200w" sizes="100vw" title="From Passive to Passionate: Strategies for Member Engagement | association management trends"></a>Maximize member engagement and retention with strategies that transform passive participants into loyal, active contributors, driving growth and sustainability.]]></description>
  1266. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/member-engagement-and-retention/" title="From Passive to Passionate: Strategies for Member Engagement" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Member Engagement and Retention" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-200x200.jpg 200w" sizes="100vw" title="From Passive to Passionate: Strategies for Member Engagement | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="6008" class="elementor elementor-6008" data-elementor-post-type="post">
  1267. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
  1268. <div class="elementor-container elementor-column-gap-default">
  1269. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
  1270. <div class="elementor-widget-wrap elementor-element-populated">
  1271. <div class="elementor-element elementor-element-bc408ca elementor-widget elementor-widget-text-editor" data-id="bc408ca" data-element_type="widget" data-widget_type="text-editor.default">
  1272. <div class="elementor-widget-container">
  1273. <p><strong>Member engagement and retention are the ultimate weapons in the battle for long-term success.</strong> Without a loyal and actively involved base, even the most well-intentioned organization can struggle to grow or sustain itself. This article steps up to be your champion in this fight, offering a treasure trove of insights and strategies to turn passive members into enthusiastic participants.</p> </div>
  1274. </div>
  1275. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
  1276. <div class="elementor-widget-container">
  1277. <h2 class="elementor-heading-title elementor-size-default">Defining Engagement: Beyond Participation</h2> </div>
  1278. </div>
  1279. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
  1280. <div class="elementor-widget-container">
  1281. <p>Engagement goes far beyond the act of simply showing up. It&#8217;s a dynamic two-way street where both the organization and its members actively contribute and receive value. This exchange can manifest in many ways, fostering a sense of connection and belonging within a thriving community.</p><p>Recognizing this multifaceted nature of engagement is the key to unlocking a more involved and invested membership base. By understanding how members can contribute value, organizations can cultivate a more profound sense of connection and, ultimately, achieve their growth objectives.</p> </div>
  1282. </div>
  1283. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
  1284. <div class="elementor-widget-container">
  1285. <blockquote class="elementor-blockquote">
  1286. <p class="elementor-blockquote__content">
  1287. Engagement transcends mere participation. It's a two-way street where an organization and its members exchange value. </p>
  1288. </blockquote>
  1289. </div>
  1290. </div>
  1291. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
  1292. <div class="elementor-widget-container">
  1293. <h2 class="elementor-heading-title elementor-size-default">The Value Hierarchy of Engagements</h2> </div>
  1294. </div>
  1295. <div class="elementor-element elementor-element-5f521e9 elementor-widget elementor-widget-text-editor" data-id="5f521e9" data-element_type="widget" data-widget_type="text-editor.default">
  1296. <div class="elementor-widget-container">
  1297. <p>Not all engagement activities are created equal. On one hand, high-impact, infrequent events like annual conferences offer substantial value. These gatherings provide opportunities for in-depth learning, networking with peers, and fostering a sense of community. However, these events typically occur only once a year, limiting their overall impact on engagement. Conversely, low-impact, frequent actions like receiving newsletters may not generate significant engagement on their own. </p><p>The critical challenge for organizations lies in identifying the sweet spot &#8211; activities that contribute most significantly to member value and influence membership renewal. This requires a shift in perspective, moving beyond simply counting the number of engagements to understanding their depth and impact. </p><p>Organizations can uncover hidden gems by analyzing data on member activity and its correlation with renewal rates. For example, volunteering opportunities or participation in advocacy efforts, while less frequent than attending a webinar, might demonstrate a more profound member commitment and positively influence renewal decision.</p> </div>
  1298. </div>
  1299. <div class="elementor-element elementor-element-6f0dbb1 elementor-widget elementor-widget-heading" data-id="6f0dbb1" data-element_type="widget" data-widget_type="heading.default">
  1300. <div class="elementor-widget-container">
  1301. <h2 class="elementor-heading-title elementor-size-default">Measuring Engagement with Precision</h2> </div>
  1302. </div>
  1303. <div class="elementor-element elementor-element-a5ce211 elementor-widget elementor-widget-text-editor" data-id="a5ce211" data-element_type="widget" data-widget_type="text-editor.default">
  1304. <div class="elementor-widget-container">
  1305. <p>While offering a starting point, traditional surveys are limited in capturing the full spectrum of member engagement and retention. Imagine relying solely on surveys to gauge a student&#8217;s performance—you might miss valuable insights from class participation or project work. Similarly, surveys can miss subtle engagement cues that paint a more accurate picture.</p><p>This is where data-driven analysis enters the game, providing a far more nuanced picture. Organizations can uncover hidden gems by examining the frequency of member activities and their correlation with renewal rates. Think of it like this: Surveys ask members, &#8220;How engaged do you feel?&#8221; while data analysis shows you, &#8220;What actions demonstrate true engagement?&#8221; Analyzing website visits, event attendance, volunteer sign-ups, and even content downloads paints a more complete picture of how members interact with the organization.</p><p>This data can then be used to create an &#8220;engagement scorecard.&#8221; This scorecard goes beyond a simple yes/no response and assigns a value to each activity based on its frequency and correlation with member renewal. The scorecard empowers organizations to move beyond a one-size-fits-all approach and tailor their strategies to activities that genuinely resonate with their members, fostering long-term engagement and a thriving membership base.</p> </div>
  1306. </div>
  1307. <div class="elementor-element elementor-element-b334f94 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="b334f94" data-element_type="widget" data-widget_type="blockquote.default">
  1308. <div class="elementor-widget-container">
  1309. <blockquote class="elementor-blockquote">
  1310. <p class="elementor-blockquote__content">
  1311. Not all engagement activities are created equal. </p>
  1312. </blockquote>
  1313. </div>
  1314. </div>
  1315. <div class="elementor-element elementor-element-3097e31 elementor-widget elementor-widget-heading" data-id="3097e31" data-element_type="widget" data-widget_type="heading.default">
  1316. <div class="elementor-widget-container">
  1317. <h2 class="elementor-heading-title elementor-size-default">High-Value Engagement Actions: Where the Magic Happens</h2> </div>
  1318. </div>
  1319. <div class="elementor-element elementor-element-323be52 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="323be52" data-element_type="widget" data-widget_type="text-editor.default">
  1320. <div class="elementor-widget-container">
  1321. <p>Certain actions consistently emerge as the heavy hitters of member engagement and retention, offering significant value and fostering deeper connections. These high-value engagements include:</p><ul><li style="list-style-type: none;"><ul><li><b>Personal interactions through local chapters: </b>Face-to-face interactions in local chapters create a sense of community and belonging. Members can connect with peers, share experiences, and receive personalized support, fostering a deeper loyalty to the organization.</li><li><b>Volunteering:</b> Volunteering allows members to contribute their skills and expertise to a cause they care about. This two-way street strengthens member commitment and builds a stronger sense of ownership within the organization.</li><li><b>Advocacy efforts: </b>Participating in advocacy campaigns allows members to collectively have their voices heard on issues that matter to them. This active participation fosters a sense of purpose and strengthens the bond between members and the organization they represent.</li><li><b>Interestingly, recurring engagements </b>like specialized insurance purchases also rank highly as high-value actions.</li></ul></li></ul><p>This finding challenges the conventional wisdom that discounts and one-off events are the key to member engagement and retention. While these tactics still have a place, the data suggests that members value benefits that seamlessly integrate with their daily lives and provide ongoing value.</p> </div>
  1322. </div>
  1323. <div class="elementor-element elementor-element-54a9ebc elementor-widget elementor-widget-heading" data-id="54a9ebc" data-element_type="widget" data-widget_type="heading.default">
  1324. <div class="elementor-widget-container">
  1325. <h2 class="elementor-heading-title elementor-size-default">Strategies for Supercharging Member Engagement and Retention</h2> </div>
  1326. </div>
  1327. <div class="elementor-element elementor-element-30d8958 elementor-widget elementor-widget-text-editor" data-id="30d8958" data-element_type="widget" data-widget_type="text-editor.default">
  1328. <div class="elementor-widget-container">
  1329. <p>Enhancing member engagement and retention requires a strategic shift, starting with a comprehensive audit of your current offerings. Think of it like revamping your product line – you need to identify what resonates with your members and what&#8217;s gathering dust on the shelf. This audit analyzes member activity data and its correlation with renewal rates. By understanding which activities generate high engagement and contribute most to member retention, you can prioritize these &#8220;star performers.&#8221; </p><p>On the other hand, the audit might reveal some low-engagement benefits. These could be generic discounts on unrelated products or access to infrequently used resources. Instead of clinging to these underperformers, organizations should consider strategically reallocating resources. Phasing out low-engagement benefits frees up valuable budget and human resources that can be channeled towards more impactful initiatives.</p><p>Organizations can create a balanced engagement portfolio by prioritizing high-value benefits and strategically reallocating resources. This portfolio caters to diverse member needs and preferences, ensuring a year-round engagement cycle that keeps members actively involved and invested in the organization&#8217;s success. Imagine a membership experience that goes beyond one-off events – it&#8217;s a dynamic ecosystem offering ongoing value, fostering continuous interaction, and ultimately driving member retention.</p> </div>
  1330. </div>
  1331. <div class="elementor-element elementor-element-af69810 elementor-widget elementor-widget-heading" data-id="af69810" data-element_type="widget" data-widget_type="heading.default">
  1332. <div class="elementor-widget-container">
  1333. <h2 class="elementor-heading-title elementor-size-default">Engagement for New vs. Tenured Members</h2> </div>
  1334. </div>
  1335. <div class="elementor-element elementor-element-779c239 elementor-widget elementor-widget-text-editor" data-id="779c239" data-element_type="widget" data-widget_type="text-editor.default">
  1336. <div class="elementor-widget-container">
  1337. <p>Engagement strategies shouldn&#8217;t be a one-size-fits-all approach. Like nurturing a plant, member engagement thrives when tailored to the member&#8217;s lifecycle stage.</p><p><b>New Members (First 90 Days): </b> Imagine a new member as a seedling – full of potential but needing careful attention to establish strong roots. This is a critical period for setting the stage for long-term engagement. Organizations should implement a targeted onboarding program during the first 90 days. Techniques like personalized welcome emails, phone calls, or access to online resources like FAQs or video tutorials can empower new members with the knowledge they need to navigate the organization&#8217;s offerings. </p><p><b>Tenured Members: </b> Think of tenured members as established trees that provide shade and stability to the organization. However, even established trees need occasional pruning and care to flourish. For these members, the focus shifts towards deepening their connection and maximizing their value to the organization. Targeted email series can be used to share exclusive content, industry updates, or member success stories, demonstrating the organization&#8217;s value proposition and keeping them actively involved. </p><p>By tailoring strategies to each lifecycle stage, organizations can nurture a thriving membership ecosystem, fostering ongoing engagement and loyalty from both new and established members.</p> </div>
  1338. </div>
  1339. <div class="elementor-element elementor-element-ec53ba7 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="ec53ba7" data-element_type="widget" data-widget_type="blockquote.default">
  1340. <div class="elementor-widget-container">
  1341. <blockquote class="elementor-blockquote">
  1342. <p class="elementor-blockquote__content">
  1343. The ultimate goal is to construct a high-engagement portfolio that maximizes member value and drives renewal rates. </p>
  1344. </blockquote>
  1345. </div>
  1346. </div>
  1347. <div class="elementor-element elementor-element-5f6bdf8 elementor-widget elementor-widget-heading" data-id="5f6bdf8" data-element_type="widget" data-widget_type="heading.default">
  1348. <div class="elementor-widget-container">
  1349. <h2 class="elementor-heading-title elementor-size-default">Building a Thriving Engagement Portfolio</h2> </div>
  1350. </div>
  1351. <div class="elementor-element elementor-element-27a4a75 elementor-widget elementor-widget-text-editor" data-id="27a4a75" data-element_type="widget" data-widget_type="text-editor.default">
  1352. <div class="elementor-widget-container">
  1353. <p><span style="color: var( --e-global-color-primary );">The ultimate goal is to construct a high-engagement portfolio, a collection of membership benefits and programs that truly resonate with your members. By prioritizing engagement, you can maximize the value members perceive from their membership, ultimately driving renewal rates and securing a loyal base.</span></p><p>Here&#8217;s how this approach works:</p><ul><li style="list-style-type: none;"><ul><li><b>Member-centric focus: </b>Shift the focus from simply offering benefits to strategically evaluating each based on its ability to drive member engagement and retention. This means understanding what truly motivates your members and prioritizing benefits that align with their needs and interests.</li><li><b>Data-driven decisions:</b> Don&#8217;t rely on guesswork. Utilize surveys, feedback mechanisms, and analytics to score each benefit based on engagement value. This data will guide you in allocating resources towards the most impactful offerings.</li><li><b>Enhanced member experience:</b> Members who find value and purpose in their membership are more likely to stay engaged. A high-engagement portfolio fosters a sense of satisfaction and belonging, leading to a more positive overall membership experience.</li><li><b>Organizational growth: A high-engagement portfolio prioritizes</b> member needs and fosters loyalty, resulting in a stronger organization. Increased retention rates mean sustainable revenue streams, which in turn fuel the further development of member-centric programs and services.</li></ul></li></ul> </div>
  1354. </div>
  1355. <div class="elementor-element elementor-element-643464e elementor-widget elementor-widget-heading" data-id="643464e" data-element_type="widget" data-widget_type="heading.default">
  1356. <div class="elementor-widget-container">
  1357. <h2 class="elementor-heading-title elementor-size-default">Conclusion: A Blueprint for Success</h2> </div>
  1358. </div>
  1359. <div class="elementor-element elementor-element-b2a2386 elementor-widget elementor-widget-text-editor" data-id="b2a2386" data-element_type="widget" data-widget_type="text-editor.default">
  1360. <div class="elementor-widget-container">
  1361. <p>Member engagement and retention isn&#8217;t a one-size-fits-all tactic; it&#8217;s a dynamic and multifaceted process. Think of it like cultivating a thriving garden – you need to understand the soil, choose the right plants, and provide ongoing care. Similarly, successful member engagement and retention requires a strategic and data-driven approach.</p><p>These insights offer a valuable blueprint for revitalizing organizations&#8217; engagement efforts. By fostering a deep understanding of your members and prioritizing high-impact activities, you can cultivate a vibrant and engaged membership base that thrives for years to come.</p> </div>
  1362. </div>
  1363. <div class="elementor-element elementor-element-083ae3f elementor-widget elementor-widget-heading" data-id="083ae3f" data-element_type="widget" data-widget_type="heading.default">
  1364. <div class="elementor-widget-container">
  1365. <h2 class="elementor-heading-title elementor-size-default">Call to Action</h2> </div>
  1366. </div>
  1367. <div class="elementor-element elementor-element-ae21ca3 elementor-widget elementor-widget-text-editor" data-id="ae21ca3" data-element_type="widget" data-widget_type="text-editor.default">
  1368. <div class="elementor-widget-container">
  1369. <p>Evaluate your organization&#8217;s current member engagement and retention strategies and consider implementing the abovementioned approaches. Focusing on high-value engagements and strategically enhancing your engagement portfolio can lead to sustained growth and a more engaged membership base.</p> </div>
  1370. </div>
  1371. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
  1372. <div class="elementor-widget-container">
  1373. <p>For more information on member engagement and retention, please see <a href="https://sequenceconsulting.com/member-engagement-strategies/">Unleashing Member Engagement: Overcoming The 3 Biggest Challenges </a>and <a href="https://www.wildapricot.com/blog/member-engagement" target="_blank" rel="noopener">Your Complete Guide To Increase Member Engagement</a>.</p><p>.</p> </div>
  1374. </div>
  1375. </div>
  1376. </div>
  1377. </div>
  1378. </section>
  1379. </div>
  1380. ]]></content:encoded>
  1384. </item>
  1385. <item>
  1386. <title>Rethink Your Association Membership Model to Accelerate Growth</title>
  1387. <link>https://sequenceconsulting.com/association-membership-model/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-membership-model</link>
  1389. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  1390. <pubDate>Wed, 10 Apr 2024 17:29:08 +0000</pubDate>
  1391. <category><![CDATA[Membership and Dues Models]]></category>
  1392. <guid isPermaLink="false">https://sequenceconsulting.com/?p=5980</guid>
  1393.  
  1394. <description><![CDATA[<a href="https://sequenceconsulting.com/association-membership-model/" title="Rethink Your Association Membership Model to Accelerate Growth" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="association membership model" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-554x554.jpg 554w" sizes="100vw" title="Rethink Your Association Membership Model to Accelerate Growth | association management trends"></a>Traditional association membership models are outdated and need revitalization. Discover strategies to modernize offerings, boost engagement, and attract diverse members.]]></description>
  1395. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-membership-model/" title="Rethink Your Association Membership Model to Accelerate Growth" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="association membership model" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-554x554.jpg 554w" sizes="100vw" title="Rethink Your Association Membership Model to Accelerate Growth | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="5980" class="elementor elementor-5980" data-elementor-post-type="post">
  1396. <section class="elementor-section elementor-top-section elementor-element elementor-element-cd8ece8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cd8ece8" data-element_type="section">
  1397. <div class="elementor-container elementor-column-gap-default">
  1398. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60454d6" data-id="60454d6" data-element_type="column">
  1399. <div class="elementor-widget-wrap elementor-element-populated">
  1400. <div class="elementor-element elementor-element-26bc15f elementor-widget elementor-widget-text-editor" data-id="26bc15f" data-element_type="widget" data-widget_type="text-editor.default">
  1401. <div class="elementor-widget-container">
  1402. <p><strong>The old way of doing things isn&#8217;t cutting it anymore.</strong> Traditional association membership models are struggling to keep up with what people want. This article dives into this critical issue, exploring the anxieties of organizations and providing a clear path to reinvigorate their membership offerings.</p> </div>
  1403. </div>
  1404. <div class="elementor-element elementor-element-edc1bdd elementor-widget elementor-widget-heading" data-id="edc1bdd" data-element_type="widget" data-widget_type="heading.default">
  1405. <div class="elementor-widget-container">
  1406. <h2 class="elementor-heading-title elementor-size-default">Understanding the Association Membership Model</h2> </div>
  1407. </div>
  1408. <div class="elementor-element elementor-element-fb9dae7 elementor-widget elementor-widget-text-editor" data-id="fb9dae7" data-element_type="widget" data-widget_type="text-editor.default">
  1409. <div class="elementor-widget-container">
  1410. Traditionally, association membership followed a simple formula: members paid annual dues and received a set package of benefits. These perks could include access to exclusive content and discounts on industry resources, invitations to member-only events, and networking opportunities. However, this &#8220;one-size-fits-all&#8221; approach has become increasingly outdated.
  1411.  
  1412. Today&#8217;s members are diverse and have broader needs and preferences. Younger members, especially, may be less interested in traditional benefits and seek more flexible options, like bite-sized content or project-based resources. The &#8220;Old Standard&#8221; model can&#8217;t keep pace with this evolving membership landscape, leading to frustration and declining participation. </div>
  1413. </div>
  1414. <div class="elementor-element elementor-element-973576d elementor-widget elementor-widget-heading" data-id="973576d" data-element_type="widget" data-widget_type="heading.default">
  1415. <div class="elementor-widget-container">
  1416. <h2 class="elementor-heading-title elementor-size-default">The Impetus for Change</h2> </div>
  1417. </div>
  1418. <div class="elementor-element elementor-element-ef007bc elementor-widget elementor-widget-text-editor" data-id="ef007bc" data-element_type="widget" data-widget_type="text-editor.default">
  1419. <div class="elementor-widget-container">
  1420. <p>Statistics paint a concerning picture: 54% of association leaders express concern over their association membership model, and another 35% are somewhat worried (<a href="https://www.marketinggeneral.com/knowledge-bank" target="_blank" rel="noopener">MGI 2023 Membership Marketing Benchmarking Report</a>). The call for transformation is loud and clear. The factors driving this challenge are multifaceted. Overdependence on event revenue, declining membership numbers (often with an aging demographic), and increased competition all contribute to this challenge. Additionally, attracting younger members and keeping pace with rising operational costs necessitate exploring ways to make memberships more relevant and financially sustainable.</p> </div>
  1421. </div>
  1422. <div class="elementor-element elementor-element-23d666a elementor-blockquote--skin-clean elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="23d666a" data-element_type="widget" data-widget_type="blockquote.default">
  1423. <div class="elementor-widget-container">
  1424. <blockquote class="elementor-blockquote">
  1425. <p class="elementor-blockquote__content">
  1426. The "Old Standard" model simply can't keep pace with the evolving membership landscape, leading to frustration and declining participation. </p>
  1427. </blockquote>
  1428. </div>
  1429. </div>
  1430. <div class="elementor-element elementor-element-5590e1f elementor-widget elementor-widget-heading" data-id="5590e1f" data-element_type="widget" data-widget_type="heading.default">
  1431. <div class="elementor-widget-container">
  1432. <h2 class="elementor-heading-title elementor-size-default">Simple Solutions, Big Impact</h2> </div>
  1433. </div>
  1434. <div class="elementor-element elementor-element-da21dcf elementor-widget elementor-widget-text-editor" data-id="da21dcf" data-element_type="widget" data-widget_type="text-editor.default">
  1435. <div class="elementor-widget-container">
  1436. <p>Fortunately, there are straightforward strategies to breathe new life into your association membership model. Consider implementing autorenewal for recurring revenue, offering monthly or quarterly payment options (think &#8220;Netflix Model&#8221;), or introducing multiyear membership plans with attractive discounts. Flattening your dues structure to remove multiple tiers can also be an effective way to simplify offerings and appeal to a broader audience.</p> </div>
  1437. </div>
  1438. <div class="elementor-element elementor-element-b253e97 elementor-widget elementor-widget-heading" data-id="b253e97" data-element_type="widget" data-widget_type="heading.default">
  1439. <div class="elementor-widget-container">
  1440. <h2 class="elementor-heading-title elementor-size-default">Tiered Memberships: A Double-Edged Sword</h2> </div>
  1441. </div>
  1442. <div class="elementor-element elementor-element-453e527 elementor-widget elementor-widget-text-editor" data-id="453e527" data-element_type="widget" data-widget_type="text-editor.default">
  1443. <div class="elementor-widget-container">
  1444. While tiered memberships, with varying levels of benefits and fees, seem like an obvious solution, it&#8217;s important to tread carefully. Creating too many tiers can become overly complex and confusing for potential members. Additionally, the value proposition for each tier needs to be clearly defined to avoid resentment among different membership levels. </div>
  1445. </div>
  1446. <div class="elementor-element elementor-element-238a189 elementor-widget elementor-widget-heading" data-id="238a189" data-element_type="widget" data-widget_type="heading.default">
  1447. <div class="elementor-widget-container">
  1448. <h2 class="elementor-heading-title elementor-size-default">Emerging Trends: Redefining Value</h2> </div>
  1449. </div>
  1450. <div class="elementor-element elementor-element-d2739e1 elementor-widget elementor-widget-text-editor" data-id="d2739e1" data-element_type="widget" data-widget_type="text-editor.default">
  1451. <div class="elementor-widget-container">
  1452. <p>Exciting new association membership models are emerging, offering fresh approaches to member engagement. Here are a few examples:</p> </div>
  1453. </div>
  1454. <div class="elementor-element elementor-element-9dabc5f elementor-widget elementor-widget-text-editor" data-id="9dabc5f" data-element_type="widget" data-widget_type="text-editor.default">
  1455. <div class="elementor-widget-container">
  1456. <p style="padding-left: 40px;">• <b>All-Inclusive Membership:</b> Offering a single, comprehensive package that includes various benefits, this model eliminates the nickel-and-diming perception, appealing to consumers&#8217; desires for simplicity and value.<br />•<b> &#8220;Friends of&#8221; Membership: </b>A tiered approach that starts with a free or low-cost basic membership, this model allows for gradual engagement and upselling.<br />• <b>&#8220;Meal-Plan&#8221; Membership:</b> This model replaces complex discount structures with a credit system, empowering members to use their benefits as they see fit, enhancing perceived value.<br />• <b>Professional Practice and Corporate Membership:</b> These models extend membership beyond individuals to practices and enterprises, offering benefits that address the needs of larger entities and potentially unlocking significant growth opportunities.</p> </div>
  1457. </div>
  1458. <div class="elementor-element elementor-element-5f962fa elementor-blockquote--skin-clean elementor-blockquote--align-right elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="5f962fa" data-element_type="widget" data-widget_type="blockquote.default">
  1459. <div class="elementor-widget-container">
  1460. <blockquote class="elementor-blockquote">
  1461. <p class="elementor-blockquote__content">
  1462. We urge organizations to move beyond a piecemeal approach to membership innovation. Don't just pick and choose a single strategy – think strategically about how these innovations can work together. </p>
  1463. </blockquote>
  1464. </div>
  1465. </div>
  1466. <div class="elementor-element elementor-element-c427f16 elementor-widget elementor-widget-heading" data-id="c427f16" data-element_type="widget" data-widget_type="heading.default">
  1467. <div class="elementor-widget-container">
  1468. <h2 class="elementor-heading-title elementor-size-default">Strategy: It's All About the Mix</h2> </div>
  1469. </div>
  1470. <div class="elementor-element elementor-element-e78429e elementor-widget elementor-widget-text-editor" data-id="e78429e" data-element_type="widget" data-widget_type="text-editor.default">
  1471. <div class="elementor-widget-container">
  1472. We urge organizations to move beyond a piecemeal approach to membership innovation. Don&#8217;t just pick and choose a single strategy – think strategically about how these innovations can work together to create a powerful, comprehensive membership model. Remember, there&#8217;s no magic bullet – a one-size-fits-all solution doesn&#8217;t exist.
  1473.  
  1474. The key is to craft a dynamic structure that caters to your membership base&#8217;s diverse needs and preferences. By integrating these innovative strategies, you can build a membership model that thrives in the ever-evolving landscape of member expectations. </div>
  1475. </div>
  1476. <div class="elementor-element elementor-element-d668c56 elementor-widget elementor-widget-heading" data-id="d668c56" data-element_type="widget" data-widget_type="heading.default">
  1477. <div class="elementor-widget-container">
  1478. <h2 class="elementor-heading-title elementor-size-default">Conclusion: Ditch The One-Size-Fits-All</h2> </div>
  1479. </div>
  1480. <div class="elementor-element elementor-element-824aa15 elementor-widget elementor-widget-text-editor" data-id="824aa15" data-element_type="widget" data-widget_type="text-editor.default">
  1481. <div class="elementor-widget-container">
  1482. The world of memberships is changing fast. Organizations clinging to outdated models are like runners stuck at the starting line. These innovative approaches aren&#8217;t just suggestions, they&#8217;re the map to long-term success. Take a moment to consider the trends we&#8217;ve explored. How can you leverage them to achieve your organization&#8217;s goals? It&#8217;s time to ditch the one-size-fits-all mentality and craft a membership strategy that speaks directly to today&#8217;s members. </div>
  1483. </div>
  1484. <div class="elementor-element elementor-element-ab19a1f elementor-widget elementor-widget-heading" data-id="ab19a1f" data-element_type="widget" data-widget_type="heading.default">
  1485. <div class="elementor-widget-container">
  1486. <h2 class="elementor-heading-title elementor-size-default">Call to Action</h2> </div>
  1487. </div>
  1488. <div class="elementor-element elementor-element-e98a334 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="e98a334" data-element_type="widget" data-widget_type="text-editor.default">
  1489. <div class="elementor-widget-container">
  1490. <p><strong>Don&#8217;t wait to breathe new life into your membership model.</strong> Take stock of what you currently offer. Explore the innovative strategies we&#8217;ve discussed – they might be the perfect ingredients to cook up a membership experience that truly resonates with your audience. Remember, every organization is unique. Whether you brainstorm internally or tap into our expertise, the key is embracing change and taking that first step. </p><p><strong>The road to a thriving association membership model starts with a willingness to innovate – and the rewards are well worth the journey</strong><strong style="color: var( --e-global-color-primary );">.</strong></p> </div>
  1491. </div>
  1492. <div class="elementor-element elementor-element-3055db4 elementor-widget elementor-widget-text-editor" data-id="3055db4" data-element_type="widget" data-widget_type="text-editor.default">
  1493. <div class="elementor-widget-container">
  1494. <p>For more on innovating association membership models, please see <a href="https://sequenceconsulting.com/four-new-membership-models/">Empower Your Association: Embrace 4 Forward-Thinking Membership Models</a>.</p> </div>
  1495. </div>
  1496. </div>
  1497. </div>
  1498. </div>
  1499. </section>
  1500. </div>
  1501. ]]></content:encoded>
  1505. </item>
  1506. <item>
  1507. <title>Association Management Trends 2024: Embrace the Change</title>
  1508. <link>https://sequenceconsulting.com/association-management-trends/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-management-trends</link>
  1510. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  1511. <pubDate>Sat, 02 Mar 2024 18:45:27 +0000</pubDate>
  1512. <category><![CDATA[Association Trends]]></category>
  1513. <category><![CDATA[Membership Growth]]></category>
  1514. <guid isPermaLink="false">https://sequenceconsulting.com/?p=5750</guid>
  1515.  
  1516. <description><![CDATA[<a href="https://sequenceconsulting.com/association-management-trends/" title="Association Management Trends 2024: Embrace the Change" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Association Management Trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-554x554.jpg 554w" sizes="100vw" title="Association Management Trends 2024: Embrace the Change | association management trends"></a>Discover the latest Association Management Trends for 2024, including strategies for membership growth, revenue diversification, and innovative membership models.]]></description>
  1517. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-management-trends/" title="Association Management Trends 2024: Embrace the Change" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Association Management Trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-554x554.jpg 554w" sizes="100vw" title="Association Management Trends 2024: Embrace the Change | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="5750" class="elementor elementor-5750" data-elementor-post-type="post">
  1518. <section class="elementor-section elementor-top-section elementor-element elementor-element-9ac2a07 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9ac2a07" data-element_type="section">
  1519. <div class="elementor-container elementor-column-gap-default">
  1520. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56e2c2f" data-id="56e2c2f" data-element_type="column">
  1521. <div class="elementor-widget-wrap elementor-element-populated">
  1522. <section class="elementor-section elementor-inner-section elementor-element elementor-element-7c9d7c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7c9d7c5" data-element_type="section">
  1523. <div class="elementor-container elementor-column-gap-default">
  1524. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d851434" data-id="d851434" data-element_type="column">
  1525. <div class="elementor-widget-wrap elementor-element-populated">
  1526. <div class="elementor-element elementor-element-85a3cd0 elementor-widget elementor-widget-heading" data-id="85a3cd0" data-element_type="widget" data-widget_type="heading.default">
  1527. <div class="elementor-widget-container">
  1528. <h1 class="elementor-heading-title elementor-size-default">Association Management Trends 2024</h1> </div>
  1529. </div>
  1530. <div class="elementor-element elementor-element-d88aab6 elementor-widget elementor-widget-text-editor" data-id="d88aab6" data-element_type="widget" data-widget_type="text-editor.default">
  1531. <div class="elementor-widget-container">
  1532. In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. This year’s association outlook underscores the necessity to adapt and thrive amidst these changes. Here are some of the transformative strategies and innovations we see shaping the future of associations. </div>
  1533. </div>
  1534. </div>
  1535. </div>
  1536. </div>
  1537. </section>
  1538. <section class="elementor-section elementor-inner-section elementor-element elementor-element-a3dda22 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a3dda22" data-element_type="section">
  1539. <div class="elementor-container elementor-column-gap-default">
  1540. <div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-7a2da71" data-id="7a2da71" data-element_type="column">
  1541. <div class="elementor-widget-wrap elementor-element-populated">
  1542. <div class="elementor-element elementor-element-49cb119 elementor-widget elementor-widget-heading" data-id="49cb119" data-element_type="widget" data-widget_type="heading.default">
  1543. <div class="elementor-widget-container">
  1544. <h2 class="elementor-heading-title elementor-size-default">New Directions In Membership</h2> </div>
  1545. </div>
  1546. <div class="elementor-element elementor-element-d62a5e5 elementor-widget elementor-widget-heading" data-id="d62a5e5" data-element_type="widget" data-widget_type="heading.default">
  1547. <div class="elementor-widget-container">
  1548. <h2 class="elementor-heading-title elementor-size-default">RAPID CHANGES IN ASSOCIATIONS</h2> </div>
  1549. </div>
  1550. <div class="elementor-element elementor-element-cb094c5 elementor-widget elementor-widget-text-editor" data-id="cb094c5" data-element_type="widget" data-widget_type="text-editor.default">
  1551. <div class="elementor-widget-container">
  1552. <p>The landscape for associations has been transformed drastically, with changes occurring at a pace not seen in the last two decades. Associations are grappling with changing member expectations. The landscape for associations has been transformed drastically, with changes occurring at a pace not seen in the last two decades. Associations are grappling with changing member expectations and recovering from the pandemic-induced losses. There’s a pressing need to diversify revenue and membership to ensure sustainability. Amidst these challenges, there’s a silver lining – a realization that change, collaboration, and quick action are possible, fostering optimism. A robust economy is seen as a beacon of hope for membership growth.</p> </div>
  1553. </div>
  1554. </div>
  1555. </div>
  1556. <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0ce2ed2" data-id="0ce2ed2" data-element_type="column">
  1557. <div class="elementor-widget-wrap elementor-element-populated">
  1558. <div class="elementor-element elementor-element-d6cbd2b elementor-widget elementor-widget-spacer" data-id="d6cbd2b" data-element_type="widget" data-widget_type="spacer.default">
  1559. <div class="elementor-widget-container">
  1560. <div class="elementor-spacer">
  1561. <div class="elementor-spacer-inner"></div>
  1562. </div>
  1563. </div>
  1564. </div>
  1565. <div class="elementor-element elementor-element-5535b24 elementor-widget elementor-widget-image" data-id="5535b24" data-element_type="widget" data-widget_type="image.default">
  1566. <div class="elementor-widget-container">
  1567. <a href="https://sequenceconsulting.com/wp-content/uploads/2024/03/associations-2024-embrace-the-change.pdf">
  1568. <img loading="lazy" decoding="async" width="525" height="293" src="https://sequenceconsulting.com/wp-content/uploads/2024/03/2024-outlook-cover-1024x572.png" class="attachment-large size-large wp-image-5693" alt="2024 Outlook Cover" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/03/2024-outlook-cover-1024x572.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/03/2024-outlook-cover-300x168.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/03/2024-outlook-cover-768x429.png 768w, https://sequenceconsulting.com/wp-content/uploads/2024/03/2024-outlook-cover-1536x859.png 1536w, https://sequenceconsulting.com/wp-content/uploads/2024/03/2024-outlook-cover.png 2048w" sizes="100vw" title="Association Management Trends 2024: Embrace the Change | association management trends"> </a>
  1569. </div>
  1570. </div>
  1571. <div class="elementor-element elementor-element-43a7192 elementor-widget elementor-widget-text-editor" data-id="43a7192" data-element_type="widget" data-widget_type="text-editor.default">
  1572. <div class="elementor-widget-container">
  1573. <p style="text-align: center;"><a href="https://sequenceconsulting.com/wp-content/uploads/2024/03/associations-2024-embrace-the-change.pdf">PLEASE SEE THE FULL PRESENTATION VERSION HERE</a></p> </div>
  1574. </div>
  1575. </div>
  1576. </div>
  1577. </div>
  1578. </section>
  1579. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e313362 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e313362" data-element_type="section">
  1580. <div class="elementor-container elementor-column-gap-default">
  1581. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-125df44" data-id="125df44" data-element_type="column">
  1582. <div class="elementor-widget-wrap elementor-element-populated">
  1583. <div class="elementor-element elementor-element-ec154c9 elementor-blockquote--skin-clean elementor-blockquote--align-left elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="ec154c9" data-element_type="widget" data-widget_type="blockquote.default">
  1584. <div class="elementor-widget-container">
  1585. <blockquote class="elementor-blockquote">
  1586. <p class="elementor-blockquote__content">
  1587. There's a pressing need to diversify revenue and membership to ensure stability. </p>
  1588. </blockquote>
  1589. </div>
  1590. </div>
  1591. <div class="elementor-element elementor-element-02511b5 elementor-widget elementor-widget-heading" data-id="02511b5" data-element_type="widget" data-widget_type="heading.default">
  1592. <div class="elementor-widget-container">
  1593. <h2 class="elementor-heading-title elementor-size-default">REBOUND IN MEMBER GROWTH</h2> </div>
  1594. </div>
  1595. <div class="elementor-element elementor-element-1cf58fc elementor-widget elementor-widget-text-editor" data-id="1cf58fc" data-element_type="widget" data-widget_type="text-editor.default">
  1596. <div class="elementor-widget-container">
  1597. <p>After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The <a href="https://www.marketinggeneral.com/knowledge-bank" target="_blank" rel="noopener">MGI 2023 Membership Marketing Benchmark Report</a> found that 49% of associations report growth, contrasting to 26% in 2021. The median increases are 6% annually and 12% over five years. Notably, the median renewal rate is steady at 81%, with first-year renewals at 63%, indicating that new member acquisition is a critical driver of this resurgence.</p> </div>
  1598. </div>
  1599. <div class="elementor-element elementor-element-ca6a029 elementor-widget elementor-widget-image" data-id="ca6a029" data-element_type="widget" data-widget_type="image.default">
  1600. <div class="elementor-widget-container">
  1601. <figure class="wp-caption">
  1602. <img loading="lazy" decoding="async" width="525" height="393" src="https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-1024x767.png" class="attachment-large size-large wp-image-5776" alt="Association Management Trends" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-1024x767.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-300x225.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-768x575.png 768w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-1536x1150.png 1536w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends.png 1595w" sizes="100vw" title="Association Management Trends 2024: Embrace the Change | association management trends"> <figcaption class="widget-image-caption wp-caption-text">After declines in 2021 and 2022, associations are rebounding and showing increases in member growth at the highest rate since 2016.</figcaption>
  1603. </figure>
  1604. </div>
  1605. </div>
  1606. </div>
  1607. </div>
  1608. </div>
  1609. </section>
  1610. <div class="elementor-element elementor-element-7f2a0fc elementor-widget elementor-widget-spacer" data-id="7f2a0fc" data-element_type="widget" data-widget_type="spacer.default">
  1611. <div class="elementor-widget-container">
  1612. <div class="elementor-spacer">
  1613. <div class="elementor-spacer-inner"></div>
  1614. </div>
  1615. </div>
  1616. </div>
  1617. <div class="elementor-element elementor-element-b04eb08 elementor-widget elementor-widget-heading" data-id="b04eb08" data-element_type="widget" data-widget_type="heading.default">
  1618. <div class="elementor-widget-container">
  1619. <h2 class="elementor-heading-title elementor-size-default">EVOLVING MEMBERSHIP MODELS</h2> </div>
  1620. </div>
  1621. <div class="elementor-element elementor-element-88572d2 elementor-widget elementor-widget-text-editor" data-id="88572d2" data-element_type="widget" data-widget_type="text-editor.default">
  1622. <div class="elementor-widget-container">
  1623. In response to these shifts, associations are reevaluating their value propositions, membership models, and dues structures. This reevaluation is leading to innovative membership options such as all-inclusive memberships, credit-based “gift card” memberships, and practice memberships, each designed to cater to diverse member needs and preferences. </div>
  1624. </div>
  1625. <section class="elementor-section elementor-inner-section elementor-element elementor-element-efd3a4a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="efd3a4a" data-element_type="section">
  1626. <div class="elementor-container elementor-column-gap-default">
  1627. <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c4fefa1" data-id="c4fefa1" data-element_type="column">
  1628. <div class="elementor-widget-wrap elementor-element-populated">
  1629. <div class="elementor-element elementor-element-8520502 elementor-widget elementor-widget-heading" data-id="8520502" data-element_type="widget" data-widget_type="heading.default">
  1630. <div class="elementor-widget-container">
  1631. <h2 class="elementor-heading-title elementor-size-default">KEY INDICATORS AND DRIVERS OF ASSOCIATION GROWTH</h2> </div>
  1632. </div>
  1633. <div class="elementor-element elementor-element-efa47ba elementor-widget elementor-widget-text-editor" data-id="efa47ba" data-element_type="widget" data-widget_type="text-editor.default">
  1634. <div class="elementor-widget-container">
  1635. <p>Associations experiencing growth share common traits: a compelling value proposition, an influx of new members, and the development of new benefits. High overall renewal rates (over 80%) and first-year renewal rates (over 60%) are strong growth indicators. </p><p>Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining. This demographic shift underscores the importance of evolving association offerings to meet changing preferences.</p> </div>
  1636. </div>
  1637. </div>
  1638. </div>
  1639. <div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-fb603b4" data-id="fb603b4" data-element_type="column">
  1640. <div class="elementor-widget-wrap elementor-element-populated">
  1641. <div class="elementor-element elementor-element-cd40821 elementor-widget__width-initial elementor-widget elementor-widget-image" data-id="cd40821" data-element_type="widget" data-widget_type="image.default">
  1642. <div class="elementor-widget-container">
  1643. <img loading="lazy" decoding="async" width="525" height="237" src="https://sequenceconsulting.com/wp-content/uploads/2024/03/growth-drivers-1024x463.png" class="attachment-large size-large wp-image-5777" alt="Growth Drivers" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/03/growth-drivers-1024x463.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/03/growth-drivers-300x136.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/03/growth-drivers-768x347.png 768w, https://sequenceconsulting.com/wp-content/uploads/2024/03/growth-drivers-1536x695.png 1536w, https://sequenceconsulting.com/wp-content/uploads/2024/03/growth-drivers.png 2048w" sizes="100vw" title="Association Management Trends 2024: Embrace the Change | association management trends"> </div>
  1644. </div>
  1645. </div>
  1646. </div>
  1647. </div>
  1648. </section>
  1649. <div class="elementor-element elementor-element-4436f5c elementor-widget elementor-widget-spacer" data-id="4436f5c" data-element_type="widget" data-widget_type="spacer.default">
  1650. <div class="elementor-widget-container">
  1651. <div class="elementor-spacer">
  1652. <div class="elementor-spacer-inner"></div>
  1653. </div>
  1654. </div>
  1655. </div>
  1656. <div class="elementor-element elementor-element-e04bb6b elementor-widget elementor-widget-heading" data-id="e04bb6b" data-element_type="widget" data-widget_type="heading.default">
  1657. <div class="elementor-widget-container">
  1658. <h2 class="elementor-heading-title elementor-size-default">Diversifying Revenue and Membership Strategies</h2> </div>
  1659. </div>
  1660. <div class="elementor-element elementor-element-3e2a69b elementor-widget elementor-widget-heading" data-id="3e2a69b" data-element_type="widget" data-widget_type="heading.default">
  1661. <div class="elementor-widget-container">
  1662. <h2 class="elementor-heading-title elementor-size-default">ACROSS-THE-BOARD DUES INCREASES</h2> </div>
  1663. </div>
  1664. <div class="elementor-element elementor-element-e4cf444 elementor-widget elementor-widget-text-editor" data-id="e4cf444" data-element_type="widget" data-widget_type="text-editor.default">
  1665. <div class="elementor-widget-container">
  1666. To combat financial pressures, especially inflation, nearly half of the associations increased their dues in the last year, a significant jump from previous years. The reality is stark: without dues increases, associations find their dues revenue down by 35% in real terms, with expenses up by the same margin. Many are now adopting automatic annual increases, which correlate with higher renewal rates, typically between 3%-5% annually. </div>
  1667. </div>
  1668. <div class="elementor-element elementor-element-7ced907 elementor-blockquote--skin-clean elementor-blockquote--align-right elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="7ced907" data-element_type="widget" data-widget_type="blockquote.default">
  1669. <div class="elementor-widget-container">
  1670. <blockquote class="elementor-blockquote">
  1671. <p class="elementor-blockquote__content">
  1672. Forward-thinking associations are redefining their value propositions to ensure their long-term sustainability and relevance. </p>
  1673. </blockquote>
  1674. </div>
  1675. </div>
  1676. <div class="elementor-element elementor-element-f8408c9 elementor-widget elementor-widget-heading" data-id="f8408c9" data-element_type="widget" data-widget_type="heading.default">
  1677. <div class="elementor-widget-container">
  1678. <h2 class="elementor-heading-title elementor-size-default">ALL-INCLUSIVE MEMBERSHIPS</h2> </div>
  1679. </div>
  1680. <div class="elementor-element elementor-element-cdd7bbe elementor-widget elementor-widget-text-editor" data-id="cdd7bbe" data-element_type="widget" data-widget_type="text-editor.default">
  1681. <div class="elementor-widget-container">
  1682. Associations are moving towards “all-inclusive” memberships, incorporating most a la carte benefits into the membership package. This approach addresses member frustrations over being “nickel and dimed.” It significantly enhances the value of membership by making benefits such as continuing education, publications, training, and smaller events available at no extra cost. This strategy justifies higher dues and provides non-members with financial incentives to join. </div>
  1683. </div>
  1684. <div class="elementor-element elementor-element-bc53e09 elementor-widget elementor-widget-heading" data-id="bc53e09" data-element_type="widget" data-widget_type="heading.default">
  1685. <div class="elementor-widget-container">
  1686. <h2 class="elementor-heading-title elementor-size-default">NON-MEMBER ASSOCIATES AND CREDIT-BASED MEMBERSHIPS</h2> </div>
  1687. </div>
  1688. <div class="elementor-element elementor-element-66248af elementor-widget elementor-widget-text-editor" data-id="66248af" data-element_type="widget" data-widget_type="text-editor.default">
  1689. <div class="elementor-widget-container">
  1690. Innovative models like tiered memberships for non-paying “associates” and credit-based memberships are gaining traction. These models offer a range of benefits and engagement opportunities without the upfront cost, creating a self-selected pool for membership marketing. On the other hand, credit-based memberships allow members to use credits for additional benefits, demonstrating the financial value of membership and simplifying the member experience. </div>
  1691. </div>
  1692. <div class="elementor-element elementor-element-78d2948 elementor-widget elementor-widget-heading" data-id="78d2948" data-element_type="widget" data-widget_type="heading.default">
  1693. <div class="elementor-widget-container">
  1694. <h2 class="elementor-heading-title elementor-size-default">PRACTICE MEMBERSHIPS</h2> </div>
  1695. </div>
  1696. <div class="elementor-element elementor-element-a74b537 elementor-widget elementor-widget-text-editor" data-id="a74b537" data-element_type="widget" data-widget_type="text-editor.default">
  1697. <div class="elementor-widget-container">
  1698. Tailored for owners of small to mid-sized practices, these memberships offer a combination of individual benefits plus additional perks for the business and its team. This model aims to expand membership by appealing to business owners and allied professionals who might not otherwise join, providing comprehensive support across administrative, marketing, legal, and professional development domains. </div>
  1699. </div>
  1700. <div class="elementor-element elementor-element-3d8f765 elementor-widget elementor-widget-heading" data-id="3d8f765" data-element_type="widget" data-widget_type="heading.default">
  1701. <div class="elementor-widget-container">
  1702. <h2 class="elementor-heading-title elementor-size-default">Revolutionizing Association Management with AI</h2> </div>
  1703. </div>
  1704. <div class="elementor-element elementor-element-d77b6ea elementor-widget elementor-widget-text-editor" data-id="d77b6ea" data-element_type="widget" data-widget_type="text-editor.default">
  1705. <div class="elementor-widget-container">
  1706. <p>Artificial Intelligence (AI) has ushered in a new era of association management trends, offering unprecedented opportunities to enhance operational efficiency, member engagement, and personalized communication. In this transformative landscape, AI is not just a technological advancement; it’s a strategic ally that enables associations to navigate the complexities of modern member expectations and competitive pressures. Through AI-powered member segmentation, content personalization, and predictive analytics, associations are leveraging AI to streamline operations, craft tailored member experiences, and drive growth in innovative and impactful ways.</p> </div>
  1707. </div>
  1708. <div class="elementor-element elementor-element-afb38a2 elementor-widget elementor-widget-heading" data-id="afb38a2" data-element_type="widget" data-widget_type="heading.default">
  1709. <div class="elementor-widget-container">
  1710. <h2 class="elementor-heading-title elementor-size-default">AI FOR MEMBER SERVICE</h2> </div>
  1711. </div>
  1712. <div class="elementor-element elementor-element-b606957 elementor-widget elementor-widget-text-editor" data-id="b606957" data-element_type="widget" data-widget_type="text-editor.default">
  1713. <div class="elementor-widget-container">
  1714. Automation and AI-driven FAQs streamline routine transactions and inquiries, enhance efficiency, and improve member satisfaction. </div>
  1715. </div>
  1716. <div class="elementor-element elementor-element-686c833 elementor-blockquote--skin-clean elementor-blockquote--align-left elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="686c833" data-element_type="widget" data-widget_type="blockquote.default">
  1717. <div class="elementor-widget-container">
  1718. <blockquote class="elementor-blockquote">
  1719. <p class="elementor-blockquote__content">
  1720. In this transformative landscape, AI is not just a technological advancement; it's a strategic ally. </p>
  1721. </blockquote>
  1722. </div>
  1723. </div>
  1724. <div class="elementor-element elementor-element-965a709 elementor-widget elementor-widget-heading" data-id="965a709" data-element_type="widget" data-widget_type="heading.default">
  1725. <div class="elementor-widget-container">
  1726. <h2 class="elementor-heading-title elementor-size-default">AI FOR MEMBER COMMUNICATION</h2> </div>
  1727. </div>
  1728. <div class="elementor-element elementor-element-def29fc elementor-widget elementor-widget-text-editor" data-id="def29fc" data-element_type="widget" data-widget_type="text-editor.default">
  1729. <div class="elementor-widget-container">
  1730. Dynamic versioning and omnichannel value delivery enable associations to provide highly personalized and timely communications to their members. This approach leverages the latest data to create over 1,000 versions of communications tailored to specific audience segments. </div>
  1731. </div>
  1732. <div class="elementor-element elementor-element-2eaf897 elementor-widget elementor-widget-heading" data-id="2eaf897" data-element_type="widget" data-widget_type="heading.default">
  1733. <div class="elementor-widget-container">
  1734. <h2 class="elementor-heading-title elementor-size-default">AI FOR MEMBERSHIP MARKETING</h2> </div>
  1735. </div>
  1736. <div class="elementor-element elementor-element-ab27b94 elementor-widget elementor-widget-text-editor" data-id="ab27b94" data-element_type="widget" data-widget_type="text-editor.default">
  1737. <div class="elementor-widget-container">
  1738. AI-generated content and continuously A/B-tested messaging are revolutionizing acquisition and renewal strategies. These AI-driven approaches allow for highly targeted and effective marketing campaigns. </div>
  1739. </div>
  1740. <div class="elementor-element elementor-element-611662f elementor-widget elementor-widget-heading" data-id="611662f" data-element_type="widget" data-widget_type="heading.default">
  1741. <div class="elementor-widget-container">
  1742. <h2 class="elementor-heading-title elementor-size-default">SIMULATING MEMBERS: DIGITAL TWINS</h2> </div>
  1743. </div>
  1744. <div class="elementor-element elementor-element-3830863 elementor-widget elementor-widget-text-editor" data-id="3830863" data-element_type="widget" data-widget_type="text-editor.default">
  1745. <div class="elementor-widget-container">
  1746. This innovative application of AI involves creating digital representations of members to simulate real situations and outcomes. This technology enables associations to refine their marketing, communication, and operational strategies by predicting engagement and optimizing the member experience. </div>
  1747. </div>
  1748. <div class="elementor-element elementor-element-f53d755 elementor-widget elementor-widget-text-editor" data-id="f53d755" data-element_type="widget" data-widget_type="text-editor.default">
  1749. <div class="elementor-widget-container">
  1750. <p>For more on AI in associations, please see  <a href="https://sequenceconsulting.com/ai-in-association-management/">From Mundane to Magical: How AI is Reshaping Association Management</a>.</p> </div>
  1751. </div>
  1752. <div class="elementor-element elementor-element-f6db721 elementor-widget elementor-widget-heading" data-id="f6db721" data-element_type="widget" data-widget_type="heading.default">
  1753. <div class="elementor-widget-container">
  1754. <h2 class="elementor-heading-title elementor-size-default">Conclusion: A Forward-Looking Approach</h2> </div>
  1755. </div>
  1756. <div class="elementor-element elementor-element-cccb04c elementor-widget elementor-widget-text-editor" data-id="cccb04c" data-element_type="widget" data-widget_type="text-editor.default">
  1757. <div class="elementor-widget-container">
  1758. <p>As associations navigate through the changes 2024 brings, the key to success lies in embracing innovation, leveraging technology, and remaining adaptable to the evolving needs of their members. By reimagining their value propositions, diversifying revenue streams, and harnessing the power of AI, associations can ensure sustained growth and relevance in an increasingly dynamic environment. The future for association management trends is not just about adapting to change but thriving through innovation and resilience.</p> </div>
  1759. </div>
  1760. <div class="elementor-element elementor-element-486b932 elementor-widget elementor-widget-text-editor" data-id="486b932" data-element_type="widget" data-widget_type="text-editor.default">
  1761. <div class="elementor-widget-container">
  1762. For more on association management trends, please see  <a href="https://sequenceconsulting.com/3d-flip-book/ten-ways-to-future-proof-your-membership/">Ten Ways to Future Proof Your Membership </a> and <a href="https://www.glueup.com/blog/association-trends" target="_blank" rel="noopener">Top 20 Association Trends to Watch and Take Advantage of in 2024</a>. </div>
  1763. </div>
  1764. </div>
  1765. </div>
  1766. </div>
  1767. </section>
  1768. </div>
  1769. ]]></content:encoded>
  1773. </item>
  1774. <item>
  1775. <title>How to Become Your Members&#8217; First Choice: Member Value Propositions That Work</title>
  1776. <link>https://sequenceconsulting.com/member-value-proposition/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=member-value-proposition</link>
  1778. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  1779. <pubDate>Tue, 05 Mar 2024 15:58:38 +0000</pubDate>
  1780. <category><![CDATA[Membership Growth]]></category>
  1781. <guid isPermaLink="false">https://sequenceconsulting.com/?p=5836</guid>
  1782.  
  1783. <description><![CDATA[<a href="https://sequenceconsulting.com/member-value-proposition/" title="How to Become Your Members&#8217; First Choice: Member Value Propositions That Work" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Member value proposition" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-554x554.jpg 554w" sizes="100vw" title="How to Become Your Members&#039; First Choice: Member Value Propositions That Work | association management trends"></a>Are you struggling to be your members' first choice? Learn how to stand out in a crowded market and become the organization they can't live without.]]></description>
  1784. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/member-value-proposition/" title="How to Become Your Members&#8217; First Choice: Member Value Propositions That Work" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Member value proposition" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-554x554.jpg 554w" sizes="100vw" title="How to Become Your Members&#039; First Choice: Member Value Propositions That Work | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="5836" class="elementor elementor-5836" data-elementor-post-type="post">
  1785. <section class="elementor-section elementor-top-section elementor-element elementor-element-9ac2a07 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9ac2a07" data-element_type="section">
  1786. <div class="elementor-container elementor-column-gap-default">
  1787. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56e2c2f" data-id="56e2c2f" data-element_type="column">
  1788. <div class="elementor-widget-wrap elementor-element-populated">
  1789. <section class="elementor-section elementor-inner-section elementor-element elementor-element-7c9d7c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7c9d7c5" data-element_type="section">
  1790. <div class="elementor-container elementor-column-gap-default">
  1791. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d851434" data-id="d851434" data-element_type="column">
  1792. <div class="elementor-widget-wrap elementor-element-populated">
  1793. <div class="elementor-element elementor-element-85a3cd0 elementor-widget elementor-widget-heading" data-id="85a3cd0" data-element_type="widget" data-widget_type="heading.default">
  1794. <div class="elementor-widget-container">
  1795. <h2 class="elementor-heading-title elementor-size-default">Are You Your Members’ First Choice? </h2> </div>
  1796. </div>
  1797. <div class="elementor-element elementor-element-d88aab6 elementor-widget elementor-widget-text-editor" data-id="d88aab6" data-element_type="widget" data-widget_type="text-editor.default">
  1798. <div class="elementor-widget-container">
  1799. <p>Do most of your members belong to other associations? If they had to pick one, would it be you? If the answer is no, you may be a second society. Members’ first choice will always be the organization with the member value proposition most closely aligned with what they do for a living, where they can find the resources and experiences specific to their field—the one they must belong to do their job well.</p> </div>
  1800. </div>
  1801. </div>
  1802. </div>
  1803. </div>
  1804. </section>
  1805. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e313362 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e313362" data-element_type="section">
  1806. <div class="elementor-container elementor-column-gap-default">
  1807. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-125df44" data-id="125df44" data-element_type="column">
  1808. <div class="elementor-widget-wrap elementor-element-populated">
  1809. <div class="elementor-element elementor-element-c9fc6b4 elementor-widget elementor-widget-heading" data-id="c9fc6b4" data-element_type="widget" data-widget_type="heading.default">
  1810. <div class="elementor-widget-container">
  1811. <h2 class="elementor-heading-title elementor-size-default">The Struggles of a Second Society </h2> </div>
  1812. </div>
  1813. <div class="elementor-element elementor-element-cb094c5 elementor-widget elementor-widget-text-editor" data-id="cb094c5" data-element_type="widget" data-widget_type="text-editor.default">
  1814. <div class="elementor-widget-container">
  1815. The first challenge is that you are optional, so you must make an excellent case for membership. Moreover, you are one of many options. You may be the third, fourth, or even lower choice. People have limited time and money to invest in membership, and you must compete for them.  
  1816.  
  1817. And when times get tough, you are at the top of the list to drop. When the boss stops paying, or the paycheck stops stretching, you are a much easier “no” than their number one choice. This shows up as low retention or cyclical membership that booms and busts with the economy.   </div>
  1818. </div>
  1819. <div class="elementor-element elementor-element-73f26da elementor-widget elementor-widget-heading" data-id="73f26da" data-element_type="widget" data-widget_type="heading.default">
  1820. <div class="elementor-widget-container">
  1821. <h2 class="elementor-heading-title elementor-size-default">Too Much and Too Much of the Same </h2> </div>
  1822. </div>
  1823. <div class="elementor-element elementor-element-1cf58fc elementor-widget elementor-widget-text-editor" data-id="1cf58fc" data-element_type="widget" data-widget_type="text-editor.default">
  1824. <div class="elementor-widget-container">
  1825. <p>Members choose their first society because it meets their professional needs so well. Most of what they need to do their job, they get there. The member value proposition could not be more clear. They join second societies to fill in gaps in their sub-specialties, interests, and networks. But is that member value proposition clear?</p><p>The answer often is no, for two reasons: First, they often do many of the same things primary associations do, only less well. Primary societies are deep and focused. They concentrate their resources on serving the core professional needs of their members. Second societies cannot beat them at their own game, but they all too often try.</p><p>The second reason is that they try to do too much. They want to meet as many of their members’ needs as possible, but so does everyone else in their space; so many weak offerings overlap and fail to inspire people to choose them.</p> </div>
  1826. </div>
  1827. <div class="elementor-element elementor-element-ec154c9 elementor-blockquote--skin-clean elementor-blockquote--align-left elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="ec154c9" data-element_type="widget" data-widget_type="blockquote.default">
  1828. <div class="elementor-widget-container">
  1829. <blockquote class="elementor-blockquote">
  1830. <p class="elementor-blockquote__content">
  1831. When the boss stops paying, or the paycheck stops stretching, you are a much easier “no” than their number one choice. </p>
  1832. </blockquote>
  1833. </div>
  1834. </div>
  1835. </div>
  1836. </div>
  1837. </div>
  1838. </section>
  1839. <div class="elementor-element elementor-element-8588bc7 elementor-widget elementor-widget-spacer" data-id="8588bc7" data-element_type="widget" data-widget_type="spacer.default">
  1840. <div class="elementor-widget-container">
  1841. <div class="elementor-spacer">
  1842. <div class="elementor-spacer-inner"></div>
  1843. </div>
  1844. </div>
  1845. </div>
  1846. <div class="elementor-element elementor-element-0b0dd12 elementor-widget elementor-widget-heading" data-id="0b0dd12" data-element_type="widget" data-widget_type="heading.default">
  1847. <div class="elementor-widget-container">
  1848. <h2 class="elementor-heading-title elementor-size-default">The Vacation Home Analogy </h2> </div>
  1849. </div>
  1850. <div class="elementor-element elementor-element-88572d2 elementor-widget elementor-widget-text-editor" data-id="88572d2" data-element_type="widget" data-widget_type="text-editor.default">
  1851. <div class="elementor-widget-container">
  1852. Second societies are like vacation homes. No one needs a reason to stay home this weekend, but they need a reason to make the trip to the lake house. It needs something pretty special you can’t get at home or by going to a hotel.  
  1853.  
  1854. A great vacation home fills a white space in your life. You go there to get something you don’t get someplace else. It doesn&#8217;t have everything, but what it does have is special. Not to torture the analogy, but a great vacation home has the right to win your free time. </div>
  1855. </div>
  1856. <div class="elementor-element elementor-element-00660f4 elementor-widget elementor-widget-heading" data-id="00660f4" data-element_type="widget" data-widget_type="heading.default">
  1857. <div class="elementor-widget-container">
  1858. <h2 class="elementor-heading-title elementor-size-default">Your Right to Win </h2> </div>
  1859. </div>
  1860. <div class="elementor-element elementor-element-efa47ba elementor-widget elementor-widget-text-editor" data-id="efa47ba" data-element_type="widget" data-widget_type="text-editor.default">
  1861. <div class="elementor-widget-container">
  1862. <p>So, how do you get the right to win? Wee Willie Keeler, one of the best baseball hitters ever, said it best: “Keep your eyes clear and hit ‘em where they ain’t.” In other words, find the white space and offer something your competitors can’t. A lot of what you do may overlap with others. Ask yourself what doesn’t. What can you do that others in your space cannot?</p><p>For example, one Sequence client was focused on urban development, a space with professionals from many walks of life: developers, investors, urban planners, and so on. Many members belonged to nine or more associations to meet their professional needs. So where was the white space? It became clear that this association was the only place all those different people could come together to solve problems. They alone could convene those kinds of curated, trusted environments, so much that their most exclusive work groups cost thousands of dollars, which members line up to pay.</p> </div>
  1863. </div>
  1864. <div class="elementor-element elementor-element-7ced907 elementor-blockquote--skin-clean elementor-blockquote--align-right elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="7ced907" data-element_type="widget" data-widget_type="blockquote.default">
  1865. <div class="elementor-widget-container">
  1866. <blockquote class="elementor-blockquote">
  1867. <p class="elementor-blockquote__content">
  1868. A lot of what you do may overlap with others. Ask yourself what doesn’t. What can you do that others in your space cannot? </p>
  1869. </blockquote>
  1870. </div>
  1871. </div>
  1872. <div class="elementor-element elementor-element-2171d2a elementor-widget elementor-widget-text-editor" data-id="2171d2a" data-element_type="widget" data-widget_type="text-editor.default">
  1873. <div class="elementor-widget-container">
  1874. <p><span style="color: var( --e-global-color-primary );">Another Sequence client was in the food space, serving scientists and technicians from dozens of different disciplines, who, on average, belonged to four or more associations. They found their right to win in the space between all those scientific fields. They could provide connections, community, and trusted information that cut across the entire industry, something members needed badly, and no one else could provide. This allowed them to double down on the white space and stop doing things other societies did better that had little value for the organization.</span></p> </div>
  1875. </div>
  1876. <div class="elementor-element elementor-element-94fd682 elementor-widget elementor-widget-heading" data-id="94fd682" data-element_type="widget" data-widget_type="heading.default">
  1877. <div class="elementor-widget-container">
  1878. <h2 class="elementor-heading-title elementor-size-default">Conclusion: A Winning Member Value Proposition</h2> </div>
  1879. </div>
  1880. <div class="elementor-element elementor-element-e4cf444 elementor-widget elementor-widget-text-editor" data-id="e4cf444" data-element_type="widget" data-widget_type="text-editor.default">
  1881. <div class="elementor-widget-container">
  1882. <p>Successful organizations embrace their not-first-choice position and go all-in on well-defined spaces where they have a clear right to win. The key to finding that winning member value proposition is understanding what your members need that no one else is giving them and meeting it in a way only you can. If you become world-class at doing that, your association will thrive.</p> </div>
  1883. </div>
  1884. <div class="elementor-element elementor-element-f53d755 elementor-widget elementor-widget-text-editor" data-id="f53d755" data-element_type="widget" data-widget_type="text-editor.default">
  1885. <div class="elementor-widget-container">
  1886. For more on creating a winning member value proposition, please see <a href="https://sequenceconsulting.com/4-steps-to-irresistible-member-value/">From Ordinary to Extraordinary: Crafting Irresistible Member Value in 4 Steps</a> and <a href="https://www.asaecenter.org/resources/articles/an_plus/2021/march/six-ways-to-show-a-strong-value-proposition" target="_blank" rel="noopener">Six Ways to Show a Strong Member Value Proposition</a>.
  1887. </div>
  1888. </div>
  1889. </div>
  1890. </div>
  1891. </div>
  1892. </section>
  1893. </div>
  1894. ]]></content:encoded>
  1898. </item>
  1899. <item>
  1900. <title>Revolutionizing Association Management: Leveraging AI for Deeper Engagement and Smarter Strategies</title>
  1901. <link>https://sequenceconsulting.com/ai-in-association-management/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ai-in-association-management</link>
  1903. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  1904. <pubDate>Fri, 01 Mar 2024 20:35:31 +0000</pubDate>
  1905. <category><![CDATA[Association Insights]]></category>
  1906. <guid isPermaLink="false">https://sequenceconsulting.com/?p=5637</guid>
  1907.  
  1908. <description><![CDATA[<a href="https://sequenceconsulting.com/ai-in-association-management/" title="Revolutionizing Association Management: Leveraging AI for Deeper Engagement and Smarter Strategies" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Ai In Association Management" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-390x390.jpg 390w" sizes="100vw" title="Revolutionizing Association Management: Leveraging AI for Deeper Engagement and Smarter Strategies | association management trends"></a>Discover how AI is revolutionizing association management in 2024, enhancing efficiency, member engagement, and strategic insights through innovative technology.]]></description>
  1909. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/ai-in-association-management/" title="Revolutionizing Association Management: Leveraging AI for Deeper Engagement and Smarter Strategies" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Ai In Association Management" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-390x390.jpg 390w" sizes="100vw" title="Revolutionizing Association Management: Leveraging AI for Deeper Engagement and Smarter Strategies | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="5637" class="elementor elementor-5637" data-elementor-post-type="post">
  1910. <section class="elementor-section elementor-top-section elementor-element elementor-element-9ac2a07 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9ac2a07" data-element_type="section">
  1911. <div class="elementor-container elementor-column-gap-default">
  1912. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56e2c2f" data-id="56e2c2f" data-element_type="column">
  1913. <div class="elementor-widget-wrap elementor-element-populated">
  1914. <section class="elementor-section elementor-inner-section elementor-element elementor-element-7c9d7c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7c9d7c5" data-element_type="section">
  1915. <div class="elementor-container elementor-column-gap-default">
  1916. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d851434" data-id="d851434" data-element_type="column">
  1917. <div class="elementor-widget-wrap elementor-element-populated">
  1918. <div class="elementor-element elementor-element-85a3cd0 elementor-widget elementor-widget-heading" data-id="85a3cd0" data-element_type="widget" data-widget_type="heading.default">
  1919. <div class="elementor-widget-container">
  1920. <h2 class="elementor-heading-title elementor-size-default">AI In Association Management 2024</h2> </div>
  1921. </div>
  1922. <div class="elementor-element elementor-element-d88aab6 elementor-widget elementor-widget-text-editor" data-id="d88aab6" data-element_type="widget" data-widget_type="text-editor.default">
  1923. <div class="elementor-widget-container">
  1924. <p>As the landscape of AI in association management continues to evolve, the integration of Artificial Intelligence (AI) stands out as a transformative force, propelling us towards enhanced efficiency, deeper member engagement, and more strategic insights. Far from being just another tech trend, AI has become a fundamental element of our strategic toolkit, revolutionizing how we interact with members, streamline operations, and make data-driven decisions.</p><p>From automating mundane tasks to personalizing member experiences and predicting future behaviors, AI&#8217;s role is multifunctional, heralding a new era of innovation and efficiency.</p> </div>
  1925. </div>
  1926. </div>
  1927. </div>
  1928. </div>
  1929. </section>
  1930. <section class="elementor-section elementor-inner-section elementor-element elementor-element-23cd6b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="23cd6b6" data-element_type="section">
  1931. <div class="elementor-container elementor-column-gap-default">
  1932. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66b91e8" data-id="66b91e8" data-element_type="column">
  1933. <div class="elementor-widget-wrap elementor-element-populated">
  1934. <div class="elementor-element elementor-element-d62a5e5 elementor-widget elementor-widget-heading" data-id="d62a5e5" data-element_type="widget" data-widget_type="heading.default">
  1935. <div class="elementor-widget-container">
  1936. <h2 class="elementor-heading-title elementor-size-default">Streamlining Operations Through Automation</h2> </div>
  1937. </div>
  1938. <div class="elementor-element elementor-element-cb094c5 elementor-widget elementor-widget-text-editor" data-id="cb094c5" data-element_type="widget" data-widget_type="text-editor.default">
  1939. <div class="elementor-widget-container">
  1940. <p>AI technologies, especially in the form of chatbots and advanced knowledge bases, are redefining how associations interact with their members. These AI tools offer instant support, addressing common inquiries and resolving issues around the clock. This immediacy and convenience are crucial in satisfying the modern member&#8217;s expectations for quick and accessible support, thereby boosting member satisfaction and loyalty.</p><p> </p> </div>
  1941. </div>
  1942. </div>
  1943. </div>
  1944. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eba0031" data-id="eba0031" data-element_type="column">
  1945. <div class="elementor-widget-wrap elementor-element-populated">
  1946. <div class="elementor-element elementor-element-c939384 elementor-widget elementor-widget-video" data-id="c939384" data-element_type="widget" data-settings="{&quot;youtube_url&quot;:&quot;https:\/\/youtu.be\/EkzC9O7LhIw&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}" data-widget_type="video.default">
  1947. <div class="elementor-widget-container">
  1948. <div class="elementor-wrapper elementor-open-inline">
  1949. <div class="elementor-video"></div> </div>
  1950. </div>
  1951. </div>
  1952. <div class="elementor-element elementor-element-6ac8331 elementor-widget elementor-widget-text-editor" data-id="6ac8331" data-element_type="widget" data-widget_type="text-editor.default">
  1953. <div class="elementor-widget-container">
  1954. <p style="text-align: center;">AARP&#8217;s Sami Hassanyeh discusses using AI for Member Service</p> </div>
  1955. </div>
  1956. </div>
  1957. </div>
  1958. </div>
  1959. </section>
  1960. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e313362 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e313362" data-element_type="section">
  1961. <div class="elementor-container elementor-column-gap-default">
  1962. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-125df44" data-id="125df44" data-element_type="column">
  1963. <div class="elementor-widget-wrap elementor-element-populated">
  1964. <div class="elementor-element elementor-element-096b3af elementor-widget elementor-widget-text-editor" data-id="096b3af" data-element_type="widget" data-widget_type="text-editor.default">
  1965. <div class="elementor-widget-container">
  1966. <p><span style="color: var( --e-global-color-primary );">An example of this in action is an association that introduced a chatbot to handle frequently asked questions, such as event details and membership renewal processes. The chatbot managed to reduce incoming member service calls by 30%, significantly improving response times and member satisfaction.</span></p> </div>
  1967. </div>
  1968. <div class="elementor-element elementor-element-02511b5 elementor-widget elementor-widget-heading" data-id="02511b5" data-element_type="widget" data-widget_type="heading.default">
  1969. <div class="elementor-widget-container">
  1970. <h2 class="elementor-heading-title elementor-size-default">Personalizing Member Communications</h2> </div>
  1971. </div>
  1972. <div class="elementor-element elementor-element-1cf58fc elementor-widget elementor-widget-text-editor" data-id="1cf58fc" data-element_type="widget" data-widget_type="text-editor.default">
  1973. <div class="elementor-widget-container">
  1974. <p>Personalization is another area where AI is making a significant impact. Through dynamic versioning powered by AI, associations can now deliver customized messages tailored to individual members&#8217; preferences and interests. This method uses data analytics and machine learning algorithms to dissect member behavior and engagement, allowing for highly targeted communication strategies that significantly enhance member engagement.</p><p><br />A health professionals&#8217; association utilized AI to segment its communications, resulting in a 25% increase in engagement with their email campaigns. By sending personalized content based on each member&#8217;s interests and interaction history, the association not only boosted engagement but also increased attendance at targeted events and webinars.</p> </div>
  1975. </div>
  1976. <div class="elementor-element elementor-element-ec154c9 elementor-blockquote--skin-clean elementor-blockquote--align-left elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="ec154c9" data-element_type="widget" data-widget_type="blockquote.default">
  1977. <div class="elementor-widget-container">
  1978. <blockquote class="elementor-blockquote">
  1979. <p class="elementor-blockquote__content">
  1980. In a competitive landscape, this ability to tailor marketing strategies can significantly impact membership growth. </p>
  1981. </blockquote>
  1982. </div>
  1983. </div>
  1984. <div class="elementor-element elementor-element-3927e75 elementor-widget elementor-widget-spacer" data-id="3927e75" data-element_type="widget" data-widget_type="spacer.default">
  1985. <div class="elementor-widget-container">
  1986. <div class="elementor-spacer">
  1987. <div class="elementor-spacer-inner"></div>
  1988. </div>
  1989. </div>
  1990. </div>
  1991. </div>
  1992. </div>
  1993. </div>
  1994. </section>
  1995. <div class="elementor-element elementor-element-b04eb08 elementor-widget elementor-widget-heading" data-id="b04eb08" data-element_type="widget" data-widget_type="heading.default">
  1996. <div class="elementor-widget-container">
  1997. <h2 class="elementor-heading-title elementor-size-default">Transforming Membership Marketing with AI</h2> </div>
  1998. </div>
  1999. <div class="elementor-element elementor-element-88572d2 elementor-widget elementor-widget-text-editor" data-id="88572d2" data-element_type="widget" data-widget_type="text-editor.default">
  2000. <div class="elementor-widget-container">
  2001. <p>AI-generated content and sophisticated data-driven marketing strategies are transforming how associations attract and retain members. By analyzing vast datasets, AI tools can pinpoint the most effective messaging and channels for different membership segments, optimizing marketing efforts to resonate with the intended audience. In a competitive landscape, this ability to tailor marketing strategies can significantly impact membership growth.</p><p>For instance, an association leveraging AI for membership marketing saw a 15% increase in new member acquisition within the first year. By employing continuous A/B testing and analyzing member data, the association identified key messages and channels that appealed to potential members, streamlining their marketing strategy for maximum impact.</p> </div>
  2002. </div>
  2003. <section class="elementor-section elementor-inner-section elementor-element elementor-element-720964f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="720964f" data-element_type="section">
  2004. <div class="elementor-container elementor-column-gap-default">
  2005. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d08bd9" data-id="8d08bd9" data-element_type="column">
  2006. <div class="elementor-widget-wrap elementor-element-populated">
  2007. <div class="elementor-element elementor-element-8520502 elementor-widget elementor-widget-heading" data-id="8520502" data-element_type="widget" data-widget_type="heading.default">
  2008. <div class="elementor-widget-container">
  2009. <h2 class="elementor-heading-title elementor-size-default">Predicting Behaviors with Digital Twins</h2> </div>
  2010. </div>
  2011. <div class="elementor-element elementor-element-efa47ba elementor-widget elementor-widget-text-editor" data-id="efa47ba" data-element_type="widget" data-widget_type="text-editor.default">
  2012. <div class="elementor-widget-container">
  2013. <p>Digital twins in AI represent a groundbreaking approach where virtual replicas of members are created to simulate behaviors and preferences. This method allows associations to test various engagement strategies and membership models without risking real-world fallout. Insights from these simulations can inform strategic decisions, ensuring offerings are closely aligned with member needs.</p><p>An environmental advocacy group used digital twins to test reactions to different membership fee structures and benefit packages. The simulations revealed preferences for tiered membership options, leading to a restructuring that increased membership renewals by 20%.</p> </div>
  2014. </div>
  2015. </div>
  2016. </div>
  2017. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-016ffc2" data-id="016ffc2" data-element_type="column">
  2018. <div class="elementor-widget-wrap elementor-element-populated">
  2019. <div class="elementor-element elementor-element-86d0c7e elementor-widget elementor-widget-video" data-id="86d0c7e" data-element_type="widget" data-settings="{&quot;youtube_url&quot;:&quot;https:\/\/youtu.be\/7Xpadi8m3aE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}" data-widget_type="video.default">
  2020. <div class="elementor-widget-container">
  2021. <div class="elementor-wrapper elementor-open-inline">
  2022. <div class="elementor-video"></div> </div>
  2023. </div>
  2024. </div>
  2025. <div class="elementor-element elementor-element-c74ba9f elementor-widget elementor-widget-text-editor" data-id="c74ba9f" data-element_type="widget" data-widget_type="text-editor.default">
  2026. <div class="elementor-widget-container">
  2027. <p style="text-align: center;">AARP&#8217;s Sami Hassanyeh discusses using Digital Twins to simulate member response</p> </div>
  2028. </div>
  2029. </div>
  2030. </div>
  2031. </div>
  2032. </section>
  2033. <div class="elementor-element elementor-element-7ced907 elementor-blockquote--skin-clean elementor-blockquote--align-right elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="7ced907" data-element_type="widget" data-widget_type="blockquote.default">
  2034. <div class="elementor-widget-container">
  2035. <blockquote class="elementor-blockquote">
  2036. <p class="elementor-blockquote__content">
  2037. This method allows associations to test various engagement strategies and membership models without risking real-world fallout. </p>
  2038. </blockquote>
  2039. </div>
  2040. </div>
  2041. <div class="elementor-element elementor-element-3e2a69b elementor-widget elementor-widget-heading" data-id="3e2a69b" data-element_type="widget" data-widget_type="heading.default">
  2042. <div class="elementor-widget-container">
  2043. <h2 class="elementor-heading-title elementor-size-default">Informing Strategic Decisions</h2> </div>
  2044. </div>
  2045. <div class="elementor-element elementor-element-e4cf444 elementor-widget elementor-widget-text-editor" data-id="e4cf444" data-element_type="widget" data-widget_type="text-editor.default">
  2046. <div class="elementor-widget-container">
  2047. <p>Beyond operational efficiencies and marketing, AI-powered data analytics play a crucial role in strategic decision-making. For example, dues sensitivity analysis helps associations find the sweet spot for pricing, balancing financial sustainability with perceived value. Loyalty driver analysis, on the other hand, uncovers factors that affect member retention, guiding enhancements in value propositions and engagement strategies.</p><p><br />A trade association conducted a loyalty driver analysis using AI, identifying key services that were most valued by their members. By focusing on these areas, the association improved its retention rate by 18% over two years.</p> </div>
  2048. </div>
  2049. <div class="elementor-element elementor-element-f6db721 elementor-widget elementor-widget-heading" data-id="f6db721" data-element_type="widget" data-widget_type="heading.default">
  2050. <div class="elementor-widget-container">
  2051. <h2 class="elementor-heading-title elementor-size-default">Conclusion</h2> </div>
  2052. </div>
  2053. <div class="elementor-element elementor-element-def29fc elementor-widget elementor-widget-text-editor" data-id="def29fc" data-element_type="widget" data-widget_type="text-editor.default">
  2054. <div class="elementor-widget-container">
  2055. The integration of AI into association management heralds a paradigm shift towards more efficient, personalized, and strategically informed operations. By automating tasks, enhancing member services, personalizing communications, revolutionizing marketing efforts, simulating member behavior, and aiding in strategic decisions, AI technologies offer a comprehensive suite of tools for associations ready to embrace the future. As we continue to explore and integrate AI, associations are poised to meet the evolving needs of their members more effectively, ensuring sustained success in an increasingly digital world. </div>
  2056. </div>
  2057. <div class="elementor-element elementor-element-f53d755 elementor-widget elementor-widget-text-editor" data-id="f53d755" data-element_type="widget" data-widget_type="text-editor.default">
  2058. <div class="elementor-widget-container">
  2059. <p>For more on AI in association management, please see:  <a href="https://sequenceconsulting.com/2024-association-outlook-embrace-change/">2024 Association Outlook: Embrace the Change</a>.</p> </div>
  2060. </div>
  2061. </div>
  2062. </div>
  2063. </div>
  2064. </section>
  2065. </div>
  2066. ]]></content:encoded>
  2070. </item>
  2071. <item>
  2072. <title>2 Ways to Test Your Organization’s Member Focus</title>
  2073. <link>https://sequenceconsulting.com/test-member-focus/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=test-member-focus</link>
  2075. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  2076. <pubDate>Fri, 26 Mar 2021 11:16:43 +0000</pubDate>
  2077. <category><![CDATA[Member Value]]></category>
  2078. <guid isPermaLink="false">http://sequenceconsulting.com/?p=819</guid>
  2079.  
  2080. <description><![CDATA[<a href="https://sequenceconsulting.com/test-member-focus/" title="2 Ways to Test Your Organization’s Member Focus" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="member focus" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-554x554.jpg 554w" sizes="100vw" title="2 Ways to Test Your Organization’s Member Focus | association management trends"></a>Is your organization truly member-focused? It’s easy to assume alignment with member needs, but testing that assumption is critical. In this post, we explore two practical ways to evaluate and strengthen your member focus: the Member Test and the Mission Test. These tools will help you see through your members’ eyes, align your actions with your mission, and create a stronger, more engaged organization. Ready to put your member focus to the test?"]]></description>
  2081. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/test-member-focus/" title="2 Ways to Test Your Organization’s Member Focus" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="member focus" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-554x554.jpg 554w" sizes="100vw" title="2 Ways to Test Your Organization’s Member Focus | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="819" class="elementor elementor-819" data-elementor-post-type="post">
  2082. <section class="elementor-section elementor-top-section elementor-element elementor-element-2d270dd1 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="2d270dd1" data-element_type="section">
  2083. <div class="elementor-container elementor-column-gap-default">
  2084. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f5fab60" data-id="6f5fab60" data-element_type="column">
  2085. <div class="elementor-widget-wrap elementor-element-populated">
  2086. <div class="elementor-element elementor-element-ba9a50a elementor-widget elementor-widget-text-editor" data-id="ba9a50a" data-element_type="widget" data-widget_type="text-editor.default">
  2087. <div class="elementor-widget-container">
  2088. <p data-pm-slice="1 1 []">Organizations often claim to have strong member focus, but how can they be sure they truly are? It’s easy to assume alignment with member needs, but testing that alignment is a critical exercise. Here are two practical ways to evaluate whether your organization genuinely prioritizes its members and maintains a strong member focus.</p> </div>
  2089. </div>
  2090. <div class="elementor-element elementor-element-ad0584b elementor-widget elementor-widget-heading" data-id="ad0584b" data-element_type="widget" data-widget_type="heading.default">
  2091. <div class="elementor-widget-container">
  2092. <h2 class="elementor-heading-title elementor-size-medium">1. The Member Test: Seeing Through Their Eyes</h2> </div>
  2093. </div>
  2094. <div class="elementor-element elementor-element-8908cf3 elementor-widget elementor-widget-text-editor" data-id="8908cf3" data-element_type="widget" data-widget_type="text-editor.default">
  2095. <div class="elementor-widget-container">
  2096. <p data-pm-slice="1 1 []">To pass the Member Test, your organization must consistently put itself in its members&#8217; shoes. This means understanding their challenges, aspirations, and how your offerings align with their needs. Consider these steps to ensure a clear member focus:</p><ul data-spread="false"><li><p><strong>Engage Directly:</strong> Conduct member surveys and interviews to gather feedback about their priorities and satisfaction with your programs and services.</p></li><li><p><strong>Create Personas:</strong> Develop detailed member personas to represent key segments of your audience, ensuring their needs and goals guide your decisions.</p></li><li><p><strong>Audit Your Offerings:</strong> Review your programs, events, and benefits to assess how well they address member priorities. Are they solving real problems or adding tangible value?</p></li></ul><p data-pm-slice="1 1 []">For example, a regional medical association realized through member interviews that rural healthcare providers felt isolated and unsupported. In response, the association launched a virtual peer network where members could share resources, discuss challenges, and access specialized training. This initiative strengthened the association’s member focus and bridged a significant gap for rural providers.</p><p>Another example comes from a professional society that discovered its members wanted more real-world applications of industry research. The society responded by creating practical toolkits and case studies that applied research findings to day-to-day work, resulting in a measurable increase in member satisfaction.</p> </div>
  2097. </div>
  2098. <div class="elementor-element elementor-element-a5a76e1 elementor-blockquote--skin-boxed elementor-blockquote--align-left elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="a5a76e1" data-element_type="widget" data-widget_type="blockquote.default">
  2099. <div class="elementor-widget-container">
  2100. <blockquote class="elementor-blockquote">
  2101. <p class="elementor-blockquote__content">
  2102. Aligning with member needs enhances engagement, which in turn strengthens loyalty and drives growth
  2103. </p>
  2104. </blockquote>
  2105. </div>
  2106. </div>
  2107. <div class="elementor-element elementor-element-ffd52ee elementor-widget elementor-widget-heading" data-id="ffd52ee" data-element_type="widget" data-widget_type="heading.default">
  2108. <div class="elementor-widget-container">
  2109. <h4 class="elementor-heading-title elementor-size-medium">2. The Mission Test: Aligning Action with Purpose</h4> </div>
  2110. </div>
  2111. <div class="elementor-element elementor-element-743ab517 elementor-widget elementor-widget-text-editor" data-id="743ab517" data-element_type="widget" data-widget_type="text-editor.default">
  2112. <div class="elementor-widget-container">
  2113. <p data-pm-slice="1 1 []">The Mission Test evaluates whether your organization’s activities align with its mission. A misalignment often signals a drift from member focus, as the mission should encapsulate why your organization exists and whom it serves. Here’s how to apply this test to ensure a mission-driven member focus:</p><ul data-spread="false"><li><p><strong>Revisit Your Mission Statement. Ensure it clearly reflects member-centric goals. Is it still relevant to today’s members&#8217; needs</strong>?</p></li><li><p><strong>Evaluate Resource Allocation:</strong> Review your budget and staffing to confirm alignment with mission-critical initiatives. Are you investing in areas that deliver the most value to members?</p></li><li><p><strong>Assess Program Impact:</strong> Measure whether your offerings advance the mission in ways that benefit your members. Programs that fall outside this scope might require reconsideration.</p></li></ul><p data-pm-slice="1 1 []">For instance, an engineering association with a mission to “advance innovation in sustainable design” noticed that its flagship journal focused primarily on theoretical research. Members, however, wanted more content on practical, implementable solutions. The organization restructured its editorial priorities to include applied case studies and industry best practices, ensuring alignment with its mission and reinforcing member value.</p><p>Similarly, a nonprofit association serving educators identified a disconnect between its mission to “equip teachers for success” and its outdated professional development offerings. The association realigned with its mission by shifting resources to develop online, on-demand courses tailored to specific teaching challenges and significantly increased member engagement.</p> </div>
  2114. </div>
  2115. <div class="elementor-element elementor-element-6649765 elementor-widget elementor-widget-heading" data-id="6649765" data-element_type="widget" data-widget_type="heading.default">
  2116. <div class="elementor-widget-container">
  2117. <h4 class="elementor-heading-title elementor-size-medium">Why These Tests Matter
  2118.  
  2119. </h4> </div>
  2120. </div>
  2121. <div class="elementor-element elementor-element-fdb057c elementor-widget elementor-widget-text-editor" data-id="fdb057c" data-element_type="widget" data-widget_type="text-editor.default">
  2122. <div class="elementor-widget-container">
  2123. <p data-pm-slice="1 1 []">The Member Test and the Mission Test are essential tools for ensuring your organization remains grounded in member priorities. When you pass these tests, you create a virtuous cycle: aligning with member needs enhances engagement, strengthening loyalty and driving growth. This unwavering member focus can set your organization apart in a competitive landscape.</p> </div>
  2124. </div>
  2125. <div class="elementor-element elementor-element-bee5b94 elementor-blockquote--skin-boxed elementor-blockquote--align-right elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="bee5b94" data-element_type="widget" data-widget_type="blockquote.default">
  2126. <div class="elementor-widget-container">
  2127. <blockquote class="elementor-blockquote">
  2128. <p class="elementor-blockquote__content">
  2129. The Member Test and the Mission Test are essential tools for ensuring your organization remains grounded in member priorities. </p>
  2130. </blockquote>
  2131. </div>
  2132. </div>
  2133. <div class="elementor-element elementor-element-de82345 elementor-widget elementor-widget-heading" data-id="de82345" data-element_type="widget" data-widget_type="heading.default">
  2134. <div class="elementor-widget-container">
  2135. <h4 class="elementor-heading-title elementor-size-medium">Next Steps: Putting the Tests into Action
  2136.  
  2137. </h4> </div>
  2138. </div>
  2139. <div class="elementor-element elementor-element-b004cd4 elementor-widget elementor-widget-text-editor" data-id="b004cd4" data-element_type="widget" data-widget_type="text-editor.default">
  2140. <div class="elementor-widget-container">
  2141. <p data-pm-slice="1 3 []">Here’s how to start:</p><ol start="1" data-spread="false"><li><p><strong>Survey Your Members:</strong> Use tools like surveys or focus groups to gather insights into their current needs. Strong member focus begins with listening.</p></li><li><p><strong>Audit Your Activities:</strong> Review your programs, events, and communications using the Member Test and Mission Test to ensure alignment.</p></li><li><p><strong>Adjust Strategically:</strong> Make data-driven decisions to align offerings with member priorities and your mission, ensuring consistent member focus.</p></li></ol> </div>
  2142. </div>
  2143. <div class="elementor-element elementor-element-3a11399 elementor-widget elementor-widget-heading" data-id="3a11399" data-element_type="widget" data-widget_type="heading.default">
  2144. <div class="elementor-widget-container">
  2145. <h4 class="elementor-heading-title elementor-size-medium">Final Thoughts</h4> </div>
  2146. </div>
  2147. <div class="elementor-element elementor-element-25e5c42 elementor-widget elementor-widget-text-editor" data-id="25e5c42" data-element_type="widget" data-widget_type="text-editor.default">
  2148. <div class="elementor-widget-container">
  2149. <p data-pm-slice="1 1 []">Being truly member-focused requires more than good intentions; it demands deliberate effort and consistent evaluation. By implementing the Member Test and Mission Test, your organization can stay aligned with what matters most—your members.</p><p>Are you ready to test your member focus? Start small, and the results will speak for themselves. A member-focused organization is stronger and better equipped to fulfill its mission and thrive in the long term.</p> </div>
  2150. </div>
  2151. <div class="elementor-element elementor-element-a39e3c5 elementor-widget elementor-widget-text-editor" data-id="a39e3c5" data-element_type="widget" data-widget_type="text-editor.default">
  2152. <div class="elementor-widget-container">
  2153. <p>To read more about member focus, please see <a href="https://sequenceconsulting.com/membership-offer-cant-refuse/">How to Make Membership An Offer They Can’t Refuse</a> and <a href="https://associationsnow.com/2016/06/focus-members-love/" target="_blank" rel="noopener">“Focus on Members Who Love You Most</a>.”</p> </div>
  2154. </div>
  2155. </div>
  2156. </div>
  2157. </div>
  2158. </section>
  2159. </div>
  2160. ]]></content:encoded>
  2164. </item>
  2165. <item>
  2166. <title>Member Renewal Best Practices: Insights from Industry Leaders</title>
  2167. <link>https://sequenceconsulting.com/member-renewal-best-practices/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=member-renewal-best-practices</link>
  2169. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  2170. <pubDate>Tue, 05 Dec 2023 22:37:51 +0000</pubDate>
  2171. <category><![CDATA[Member Retention]]></category>
  2172. <guid isPermaLink="false">https://sequenceconsulting.com/?p=3848</guid>
  2173.  
  2174. <description><![CDATA[<a href="https://sequenceconsulting.com/member-renewal-best-practices/" title="Member Renewal Best Practices: Insights from Industry Leaders" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Member Renewal Best Practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-554x554.jpg 554w" sizes="100vw" title="Member Renewal Best Practices: Insights from Industry Leaders | association management trends"></a>Discover key member renewal best practices from top organizations. Enhance retention strategies with insights on auto-renew, timing, and value propositions.]]></description>
  2175. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/member-renewal-best-practices/" title="Member Renewal Best Practices: Insights from Industry Leaders" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Member Renewal Best Practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-554x554.jpg 554w" sizes="100vw" title="Member Renewal Best Practices: Insights from Industry Leaders | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="3848" class="elementor elementor-3848" data-elementor-post-type="post">
  2176. <section class="elementor-section elementor-top-section elementor-element elementor-element-183501f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="183501f" data-element_type="section">
  2177. <div class="elementor-container elementor-column-gap-default">
  2178. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b963313" data-id="b963313" data-element_type="column">
  2179. <div class="elementor-widget-wrap elementor-element-populated">
  2180. <div class="elementor-element elementor-element-f0d0f0c elementor-widget elementor-widget-heading" data-id="f0d0f0c" data-element_type="widget" data-widget_type="heading.default">
  2181. <div class="elementor-widget-container">
  2182. <h2 class="elementor-heading-title elementor-size-default">Member Renewal Best Practices</h2> </div>
  2183. </div>
  2184. <div class="elementor-element elementor-element-8fd3e01 elementor-widget elementor-widget-heading" data-id="8fd3e01" data-element_type="widget" data-widget_type="heading.default">
  2185. <div class="elementor-widget-container">
  2186. <h5 class="elementor-heading-title elementor-size-default">A Bespoke Research Study By Sequence Consulting </h5> </div>
  2187. </div>
  2188. <div class="elementor-element elementor-element-dc64a12 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="dc64a12" data-element_type="widget" data-widget_type="text-editor.default">
  2189. <div class="elementor-widget-container">
  2190. <p style="color: #14214a;">We conducted in-depth research with ten highly prominent organizations with renewal-based business models to understand member retention best practices and benchmarks across industries. </p><p style="color: #14214a;">Participating organizations included associations, publishers, financial services, and philanthropic organizations. </p> </div>
  2191. </div>
  2192. <section class="elementor-section elementor-inner-section elementor-element elementor-element-86587a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="86587a7" data-element_type="section">
  2193. <div class="elementor-container elementor-column-gap-default">
  2194. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-03f0ce0" data-id="03f0ce0" data-element_type="column">
  2195. <div class="elementor-widget-wrap elementor-element-populated">
  2196. <div class="elementor-element elementor-element-99e8c4e elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="99e8c4e" data-element_type="widget" data-widget_type="text-editor.default">
  2197. <div class="elementor-widget-container">
  2198. <p><span style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );">The research topics include:</span></p><ul><li style="list-style-type: none;"><ul><li>Value Proposition</li><li>First-Year Renewal</li><li>Auto-Renew</li><li>Renewal Stream and Duration</li><li>Renewal Timing</li><li>Grace Periods</li></ul></li></ul> </div>
  2199. </div>
  2200. </div>
  2201. </div>
  2202. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc135b6" data-id="fc135b6" data-element_type="column">
  2203. <div class="elementor-widget-wrap elementor-element-populated">
  2204. <div class="elementor-element elementor-element-669ff47 elementor-widget elementor-widget-shortcode" data-id="669ff47" data-element_type="widget" data-widget_type="shortcode.default">
  2205. <div class="elementor-widget-container">
  2206. <div class="elementor-shortcode"><div class="real3dflipbook" id="0_6822fc34a1b03" style="position:absolute;"></div></div>
  2207. </div>
  2208. </div>
  2209. </div>
  2210. </div>
  2211. </div>
  2212. </section>
  2213. <section class="elementor-section elementor-inner-section elementor-element elementor-element-6aea98e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6aea98e" data-element_type="section">
  2214. <div class="elementor-container elementor-column-gap-default">
  2215. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3ab1cf4" data-id="3ab1cf4" data-element_type="column">
  2216. <div class="elementor-widget-wrap elementor-element-populated">
  2217. <div class="elementor-element elementor-element-ea2ac92 elementor-widget elementor-widget-text-editor" data-id="ea2ac92" data-element_type="widget" data-widget_type="text-editor.default">
  2218. <div class="elementor-widget-container">
  2219. <p>The result is a revealing look at what works in renewal across the board, regardless of the business you are in, and practical insights you can use to improve your own member retention.  </p> </div>
  2220. </div>
  2221. </div>
  2222. </div>
  2223. </div>
  2224. </section>
  2225. <section class="elementor-section elementor-inner-section elementor-element elementor-element-04474ba elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="04474ba" data-element_type="section">
  2226. <div class="elementor-container elementor-column-gap-default">
  2227. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-876e867" data-id="876e867" data-element_type="column">
  2228. <div class="elementor-widget-wrap">
  2229. </div>
  2230. </div>
  2231. </div>
  2232. </section>
  2233. <div class="elementor-element elementor-element-f3108a0 elementor-widget elementor-widget-text-editor" data-id="f3108a0" data-element_type="widget" data-widget_type="text-editor.default">
  2234. <div class="elementor-widget-container">
  2235. <p>To learn more about member renewal best practices see <a href="https://sequenceconsulting.com/member-retention-three-keys/">The Art of Member Retention: 3 Essential Strategies </a>and <a href="https://memberclicks.com/blog/membership-renewal/" target="_blank" rel="noopener">Membership Retention and Renewals: Strategies, Processes, and Tips</a></p> </div>
  2236. </div>
  2237. </div>
  2238. </div>
  2239. </div>
  2240. </section>
  2241. </div>
  2242. ]]></content:encoded>
  2246. </item>
  2247. <item>
  2248. <title>The Real Reason Members Don&#8217;t Renew: They Don&#8217;t Know What You Do</title>
  2249. <link>https://sequenceconsulting.com/members-dont-renew/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=members-dont-renew</link>
  2251. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  2252. <pubDate>Sun, 20 Mar 2022 20:47:19 +0000</pubDate>
  2253. <category><![CDATA[Member Retention]]></category>
  2254. <guid isPermaLink="false">https://sequenceconsulting.com/?p=1341</guid>
  2255.  
  2256. <description><![CDATA[<a href="https://sequenceconsulting.com/members-dont-renew/" title="The Real Reason Members Don&#8217;t Renew: They Don&#8217;t Know What You Do" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-150x150.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="Decoding Member Non-Renewal: Unraveling the Mystery" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-150x150.jpeg 150w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-60x60.jpeg 60w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-80x80.jpeg 80w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-100x100.jpeg 100w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-120x120.jpeg 120w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-140x140.jpeg 140w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-200x200.jpeg 200w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-360x360.jpeg 360w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-390x390.jpeg 390w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-460x458.jpeg 460w" sizes="100vw" title="The Real Reason Members Don&#039;t Renew: They Don&#039;t Know What You Do | association management trends"></a>Discover why members don't renew: a lack of perceived value. Learn how communicating your organization's impact can boost member retention.]]></description>
  2257. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/members-dont-renew/" title="The Real Reason Members Don&#8217;t Renew: They Don&#8217;t Know What You Do" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-150x150.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="Decoding Member Non-Renewal: Unraveling the Mystery" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-150x150.jpeg 150w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-60x60.jpeg 60w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-80x80.jpeg 80w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-100x100.jpeg 100w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-120x120.jpeg 120w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-140x140.jpeg 140w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-200x200.jpeg 200w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-360x360.jpeg 360w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-390x390.jpeg 390w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-460x458.jpeg 460w" sizes="100vw" title="The Real Reason Members Don&#039;t Renew: They Don&#039;t Know What You Do | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="1341" class="elementor elementor-1341" data-elementor-post-type="post">
  2258. <section class="elementor-section elementor-top-section elementor-element elementor-element-e83daef elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="e83daef" data-element_type="section">
  2259. <div class="elementor-container elementor-column-gap-default">
  2260. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b67ddc7" data-id="2b67ddc7" data-element_type="column">
  2261. <div class="elementor-widget-wrap elementor-element-populated">
  2262. <div class="elementor-element elementor-element-fd486b7 elementor-widget elementor-widget-heading" data-id="fd486b7" data-element_type="widget" data-widget_type="heading.default">
  2263. <div class="elementor-widget-container">
  2264. <h2 class="elementor-heading-title elementor-size-default">The Real Reason Members Don't Renew Membership: They Don't Know What You Do</h2> </div>
  2265. </div>
  2266. <div class="elementor-element elementor-element-d38525b elementor-widget elementor-widget-text-editor" data-id="d38525b" data-element_type="widget" data-widget_type="text-editor.default">
  2267. <div class="elementor-widget-container">
  2268. <p>Membership surveys consistently indicate that the primary reason for non-renewal among members is a perceived lack of value. The common factors cited by members who don&#8217;t renew membership often include lack of engagement, value, or return on investment (ROI). This raises the question: &#8220;What do they want us to do?&#8221; But the real question is: &#8220;What do they <em>think</em> we do?&#8221;</p>
  2269. <p>A prominent medical society, facing challenges in delivering member value like many others, posed this question and received a startling response: Members knew almost nothing about most of the work the association did. Shockingly, only 20% of established physicians were aware of any other offerings from the association besides the journal. Consequently, they failed to grasp the value of their membership because they were unaware of the association&#8217;s other valuable resources. As a result, they lacked a compelling reason to renew membership.</p> </div>
  2270. </div>
  2271. <div class="elementor-element elementor-element-6540406 elementor-blockquote--skin-quotation elementor-blockquote--align-right elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="6540406" data-element_type="widget" data-widget_type="blockquote.default">
  2272. <div class="elementor-widget-container">
  2273. <blockquote class="elementor-blockquote">
  2274. <p class="elementor-blockquote__content">
  2275. Members knew almost nothing about most of the work the association did. Shockingly, only 20% were aware of any other offerings besides the journal. </p>
  2276. </blockquote>
  2277. </div>
  2278. </div>
  2279. <div class="elementor-element elementor-element-583bef9 elementor-widget elementor-widget-heading" data-id="583bef9" data-element_type="widget" data-widget_type="heading.default">
  2280. <div class="elementor-widget-container">
  2281. <h2 class="elementor-heading-title elementor-size-default">Members don't need new things to make them renew</h2> </div>
  2282. </div>
  2283. <div class="elementor-element elementor-element-77088b9 elementor-widget elementor-widget-text-editor" data-id="77088b9" data-element_type="widget" data-widget_type="text-editor.default">
  2284. <div class="elementor-widget-container">
  2285. <p>The main question was this: &#8220;How would their perception change if they were aware?&#8221; To explore this, they experimented. They engaged in discussions with doctors about the organization and its impactful contributions. These discussions were titled &#8220;Twenty Minutes With Tim&#8221; (pseudonym). They believed that spending twenty minutes with any physician would be sufficient to persuade them to become members and renew their membership. We explained everything the organization did to improve the lives of doctors and their patients, most of which they had never heard of before. Subsequently, they asked if these physicians would consider joining or renewing. Almost all of them said they would. </p>
  2286. <p>The key takeaway is that members weren&#8217;t asking for anything new or different. They weren&#8217;t expressing any dissatisfaction with the organization&#8217;s current efforts. Instead, they weren&#8217;t aware of all the organization&#8217;s great work that served their interests. The real challenge lay not in coming up with new offerings but in effectively showcasing the exceptional offerings they already had. </p> </div>
  2287. </div>
  2288. <div class="elementor-element elementor-element-5c726a1 elementor-widget elementor-widget-heading" data-id="5c726a1" data-element_type="widget" data-widget_type="heading.default">
  2289. <div class="elementor-widget-container">
  2290. <h2 class="elementor-heading-title elementor-size-default">You must align with how members perceive value</h2> </div>
  2291. </div>
  2292. <div class="elementor-element elementor-element-7f609a0 elementor-widget elementor-widget-text-editor" data-id="7f609a0" data-element_type="widget" data-widget_type="text-editor.default">
  2293. <div class="elementor-widget-container">
  2294. <p>Not every member gives you twenty minutes. Sometimes, you only have twenty seconds while they quickly scan your email or post. Naturally, you might feel inclined to overwhelm them with a long list of everything you do or desperately try to direct them to your website for more information. But even if you&#8217;re already doing these things, chances are you&#8217;re still struggling to make an impact. Your current methods aren&#8217;t effective because they don&#8217;t align with how members perceive value.</p>
  2295. <p>Think about those classic diners with extensive menus boasting hundreds of options. Do you read the entire menu? Or do you skip to the dishes you like and ignore the rest? It can be off-putting when you must put in so much effort to find what you want. While your organization is not a diner, you might unintentionally imitate one by bombarding your members with information, hoping they&#8217;ll find something they like. So, how can you simplify your offerings when everything you do is genuinely valuable?</p>
  2296. <p> </p> </div>
  2297. </div>
  2298. <div class="elementor-element elementor-element-57c2aa3 elementor-widget elementor-widget-heading" data-id="57c2aa3" data-element_type="widget" data-widget_type="heading.default">
  2299. <div class="elementor-widget-container">
  2300. <h2 class="elementor-heading-title elementor-size-default">members don't renew just for transactions</h2> </div>
  2301. </div>
  2302. <div class="elementor-element elementor-element-36a3a393 elementor-widget elementor-widget-text-editor" data-id="36a3a393" data-element_type="widget" data-widget_type="text-editor.default">
  2303. <div class="elementor-widget-container">
  2304. <p></p>
  2305. <p></p>
  2306. <p></p>
  2307. <p></p>
  2308. <p>Twenty Minutes With Tim revealed an important insight: not all members prioritize transactional value, where it&#8217;s a give-and-take relationship. Some members are interested in benefits and discounts, while others have different concerns. These individuals focus on improving patient outcomes, challenging insurance companies and pharmaceutical giants, and enhancing their practices. What&#8217;s intriguing is that these members aren&#8217;t searching for mere deals; they seek an ally.</p>
  2309. <p>The organization possesses a wealth of information that aligns with members&#8217; interests. They have achieved remarkable accomplishments and obtained impressive results. When members become aware of these endeavors, they recognize the value and find a compelling reason to renew membership for themselves and their profession and patients. They perceive the organization as an ally worth supporting, thus motivating them to continue their membership.</p>
  2310. <p></p> </div>
  2311. </div>
  2312. <div class="elementor-element elementor-element-3946f1f elementor-blockquote--skin-quotation elementor-blockquote--align-right elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="3946f1f" data-element_type="widget" data-widget_type="blockquote.default">
  2313. <div class="elementor-widget-container">
  2314. <blockquote class="elementor-blockquote">
  2315. <p class="elementor-blockquote__content">
  2316. Associations find themselves wondering, "What do they want us to do?" The real question is, "What do they think we do?" </p>
  2317. </blockquote>
  2318. </div>
  2319. </div>
  2320. <div class="elementor-element elementor-element-115a4ce elementor-widget elementor-widget-heading" data-id="115a4ce" data-element_type="widget" data-widget_type="heading.default">
  2321. <div class="elementor-widget-container">
  2322. <h2 class="elementor-heading-title elementor-size-default">If you want them to renew membership, tell them what you do for them</h2> </div>
  2323. </div>
  2324. <div class="elementor-element elementor-element-2880026 elementor-widget elementor-widget-text-editor" data-id="2880026" data-element_type="widget" data-widget_type="text-editor.default">
  2325. <div class="elementor-widget-container">
  2326. <p>In response, the organization rolled out a bold new strategy that made what they learned in Twenty Minutes With Tim into a campaign. It put physicians front and center in the membership brand, and reinforced the things the association did that doctors cared about most. It included &#8220;proof points,&#8221; real stories of things the association had accomplished for doctors to make the case that membership was for them. In just one year, this innovative membership brand and marketing strategy  tripled the rate at which new members joined the association. (To learn more, read <a href="https://sequenceconsulting.com/how-ama-tripled-member-growth-rate/">The Power Of Strategy: How AMA Achieved Exponential Member Growth</a>.)</p>
  2327. <p>Countless organizations face a similar challenge. Frequently, associations find themselves wondering, “<em>What do they think we do</em>?” It becomes clear that their members really have no idea what their association does and that therein lies the root cause of why members don&#8217;t engage and don&#8217;t renew membership. </p>
  2328. <p><b>What do your members think YOU do? The answer could be the real reason members don&#8217;t renew.</b></p>
  2329. <p> </p> </div>
  2330. </div>
  2331. <div class="elementor-element elementor-element-f2d0557 elementor-widget elementor-widget-text-editor" data-id="f2d0557" data-element_type="widget" data-widget_type="text-editor.default">
  2332. <div class="elementor-widget-container">
  2333. <p>For more insights on why members don&#8217;t renew, see: <a href="https://sequenceconsulting.com/membership-offer-cant-refuse/">From Ordinary to Extraordinary: Crafting Membership Offers They Can&#8217;t Refuse</a> and <a style="background-color: #ffffff;" href="https://www.higherlogic.com/blog/improve-membership-renewal-strategy-association/" target="_blank" rel="noopener">Membership Renewal Strategy: The Top 6 Reasons Your Members Don&#8217;t Renew.</a></p> </div>
  2334. </div>
  2335. </div>
  2336. </div>
  2337. </div>
  2338. </section>
  2339. </div>
  2340. ]]></content:encoded>
  2344. </item>
  2345. <item>
  2346. <title>Membership Dues Increases: Strategies to Grow Your Revenue</title>
  2347. <link>https://sequenceconsulting.com/successful-dues-increase/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=successful-dues-increase</link>
  2349. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  2350. <pubDate>Thu, 08 Sep 2022 16:46:36 +0000</pubDate>
  2351. <category><![CDATA[Membership and Dues Models]]></category>
  2352. <guid isPermaLink="false">https://sequenceconsulting.com/?p=2331</guid>
  2353.  
  2354. <description><![CDATA[<a href="https://sequenceconsulting.com/successful-dues-increase/" title="Membership Dues Increases: Strategies to Grow Your Revenue" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2022/09/unlocking-financial-growth-3-essential-rules-for-raising-membership-dues-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Unlock Financial Growth: 3 Essential Rules to Raise Membership Dues." style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2022/09/unlocking-financial-growth-3-essential-rules-for-raising-membership-dues-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2022/09/unlocking-financial-growth-3-essential-rules-for-raising-membership-dues-300x300.jpg 300w, https://sequenceconsulting.com/wp-content/uploads/2022/09/unlocking-financial-growth-3-essential-rules-for-raising-membership-dues-600x600.jpg 600w, https://sequenceconsulting.com/wp-content/uploads/2022/09/unlocking-financial-growth-3-essential-rules-for-raising-membership-dues-1024x1024.jpg 1024w, https://sequenceconsulting.com/wp-content/uploads/2022/09/unlocking-financial-growth-3-essential-rules-for-raising-membership-dues-100x100.jpg 100w" sizes="100vw" title="Membership Dues Increases: Strategies to Grow Your Revenue | association management trends"></a>Optimize your association's revenue by strategically increasing membership dues. Understand benchmarks, pricing, and value exchange for long-term financial success.]]></description>
  2355. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/successful-dues-increase/" title="Membership Dues Increases: Strategies to Grow Your Revenue" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2022/09/unlocking-financial-growth-3-essential-rules-for-raising-membership-dues-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Unlock Financial Growth: 3 Essential Rules to Raise Membership Dues." style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2022/09/unlocking-financial-growth-3-essential-rules-for-raising-membership-dues-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2022/09/unlocking-financial-growth-3-essential-rules-for-raising-membership-dues-300x300.jpg 300w, https://sequenceconsulting.com/wp-content/uploads/2022/09/unlocking-financial-growth-3-essential-rules-for-raising-membership-dues-600x600.jpg 600w, https://sequenceconsulting.com/wp-content/uploads/2022/09/unlocking-financial-growth-3-essential-rules-for-raising-membership-dues-1024x1024.jpg 1024w, https://sequenceconsulting.com/wp-content/uploads/2022/09/unlocking-financial-growth-3-essential-rules-for-raising-membership-dues-100x100.jpg 100w" sizes="100vw" title="Membership Dues Increases: Strategies to Grow Your Revenue | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="2331" class="elementor elementor-2331" data-elementor-post-type="post">
  2356. <section class="elementor-section elementor-top-section elementor-element elementor-element-ab15bb2 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="ab15bb2" data-element_type="section">
  2357. <div class="elementor-container elementor-column-gap-default">
  2358. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18635bf" data-id="18635bf" data-element_type="column">
  2359. <div class="elementor-widget-wrap elementor-element-populated">
  2360. <div class="elementor-element elementor-element-7d85589 elementor-widget elementor-widget-heading" data-id="7d85589" data-element_type="widget" data-widget_type="heading.default">
  2361. <div class="elementor-widget-container">
  2362. <h2 class="elementor-heading-title elementor-size-default">Is Your Association Leaving Money On The Table?</h2> </div>
  2363. </div>
  2364. <div class="elementor-element elementor-element-7085dc3 elementor-widget elementor-widget-text-editor" data-id="7085dc3" data-element_type="widget" data-widget_type="text-editor.default">
  2365. <div class="elementor-widget-container">
  2366. <p>Most associations face concerns about increasing membership dues. It&#8217;s common to hesitate due to the length of time since the last increase, a lack of rational framework for determining dues, or uncertainty about members&#8217; willingness to pay more. However, it&#8217;s essential to realize that many associations share these apprehensions. The fear of members leaving or feeling unfairly charged can create undue stress for associations. </p><p>In reality, though, associations are often more worried about dues increases than their members are. By following a few simple guidelines, you can successfully raise dues with minimal resistance from your members.</p> </div>
  2367. </div>
  2368. <div class="elementor-element elementor-element-cded554 elementor-widget elementor-widget-heading" data-id="cded554" data-element_type="widget" data-widget_type="heading.default">
  2369. <div class="elementor-widget-container">
  2370. <h2 class="elementor-heading-title elementor-size-default">The Best Financial Decision You Can Make</h2> </div>
  2371. </div>
  2372. <div class="elementor-element elementor-element-0558414 elementor-widget elementor-widget-text-editor" data-id="0558414" data-element_type="widget" data-widget_type="text-editor.default">
  2373. <div class="elementor-widget-container">
  2374. <p>Increasing membership fees is a wise financial choice. Why? Firstly, every additional dollar of dues directly contributes to your overall profit. It brings in more revenue without any extra expenses. The benefits accumulate over time. A dues increase generates additional income for years to come. A 5% increase today will result in a significant 60% rise in revenue over a decade. This can be a game-changer for many associations.</p><p>Above all, it&#8217;s a fair decision. In any good relationship, there should be a balanced exchange of value. You receive what you pay for, and you pay for what you receive. Member relationships are no exception. As professionals, you provide substantial value, and it&#8217;s only reasonable for your members to contribute accordingly. They operate their businesses in the same manner.</p><p>To effectively raise dues and gain support from your members, your organization should consider three essential steps. These actions will help you determine the appropriate dues level and provide a solid justification for the increase.</p> </div>
  2375. </div>
  2376. <div class="elementor-element elementor-element-65766e6 elementor-blockquote--skin-quotation elementor-blockquote--align-right elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="65766e6" data-element_type="widget" data-widget_type="blockquote.default">
  2377. <div class="elementor-widget-container">
  2378. <blockquote class="elementor-blockquote">
  2379. <p class="elementor-blockquote__content">
  2380. <b>A 5% increase today will result in a significant 60% rise in revenue over a decade. This can be a game-changer for many associations.</b> </p>
  2381. </blockquote>
  2382. </div>
  2383. </div>
  2384. <div class="elementor-element elementor-element-76e7e60 elementor-widget elementor-widget-heading" data-id="76e7e60" data-element_type="widget" data-widget_type="heading.default">
  2385. <div class="elementor-widget-container">
  2386. <h3 class="elementor-heading-title elementor-size-default">1. Know Your Benchmarks</h3> </div>
  2387. </div>
  2388. <div class="elementor-element elementor-element-e26fef5 elementor-widget elementor-widget-text-editor" data-id="e26fef5" data-element_type="widget" data-widget_type="text-editor.default">
  2389. <div class="elementor-widget-container">
  2390. <p>Profitability is a crucial benchmark for any organization, including nonprofits. Ensuring that your revenue from dues surpasses the cost of serving your members is essential. Understanding the &#8220;Cost to Serve&#8221; metric is vital—it encompasses the total expenses associated with providing membership benefits. Surprisingly, many associations have yet to calculate this and are often taken aback when they do.</p><p>Another important benchmark is comparative pricing. It is helpful to know what similar organizations charge their members. While you may not have direct competitors, likely other organizations are catering to the same members or providing comparable benefits. This knowledge can aid in making informed decisions about dues increases.</p><p>A thorough market analysis of dues structures serves two purposes: firstly, it provides insight into the market&#8217;s willingness to accept the current dues rates. Secondly, it assures you and your Board that any potential change in dues structure is reasonable and justifiable, minimizing the risk associated with a dues increase.</p><p>However, when considering member research, caution is advised. It is widely acknowledged in market research that individuals do not always follow through on what they express, mainly when it concerns pricing. Their opinions may differ when answering a survey compared to when they have to make a payment.</p><p>Determining price sensitivity can be complex and costly, often requiring more advanced techniques like conjoint analysis. This method involves assessing individuals&#8217; willingness to pay for different benefit bundles, allowing for the identification of the value of each item within the bundle and helping to determine the optimal price.</p><p>More expensive economic techniques, such as yield analysis, can also provide reasonably accurate predictions of membership levels at different dues rates. While this information is interesting, it may not be necessary for all organizations. Only the most risk-averse boards, seeking expert reassurance that higher dues will not negatively impact membership, may find such techniques essential.</p><p><b>When considering a dues increase, it is essential to carefully assess price sensitivity using appropriate methodologies to avoid potential negative consequences.</b></p> </div>
  2391. </div>
  2392. <div class="elementor-element elementor-element-3c673ce elementor-widget elementor-widget-heading" data-id="3c673ce" data-element_type="widget" data-widget_type="heading.default">
  2393. <div class="elementor-widget-container">
  2394. <h3 class="elementor-heading-title elementor-size-default">2. Stop Putting It Off</h3> </div>
  2395. </div>
  2396. <div class="elementor-element elementor-element-8eae03c elementor-widget elementor-widget-text-editor" data-id="8eae03c" data-element_type="widget" data-widget_type="text-editor.default">
  2397. <div class="elementor-widget-container">
  2398. <p>Gradually raising membership dues yearly, typically by 3-4% to account for inflation, is a sensible approach. Failing to do so means falling behind the inflation rate. Consider a real-life example where a client only increased dues once (by 6%) over 17 years. Eventually, they realized that catching up with inflation required a whopping 43% dues increase. It&#8217;s quite a challenging situation to rectify.</p><p>Now, let&#8217;s discuss the implications of postponing dues increases. Smaller, understandable increases like 1.5% require little explanation. However, a sudden 15% increase will naturally demand some clarification. Think of it as the &#8220;boiling the frog&#8221; analogy applied to member dues. If you have consistently prepared your members for regular, gradual increases, they will accept them without fuss. On the contrary, if you have conditioned them to not expect any increases, it becomes more challenging to implement them.</p><p>Is there such a thing as &#8220;too much&#8221;? A general guideline suggests that a maximum 10% increase at once would prevent significant member complaints. While spreading out the increases over multiple years may seem like a way to soften the impact, it might not yield substantial benefits while potentially leaving money on the table. Often, a rational, transparent narrative of &#8220;more value for more dues&#8221; is required to bring members on board.</p><p>Don&#8217;t underestimate your members. Take, for instance, a trade association that had long avoided raising dues for fear of alienating their corporate partners. However, after thorough research and consideration, they decided to increase rights for certain members by up to 50%. Surprisingly, the members expressed gratitude, as they felt guilty for paying so little, considering all the association had done for them.</p><p><b>While I can&#8217;t guarantee your members will express their gratitude, rest assured that an uptick in dues is likely something they anticipate.</b></p> </div>
  2399. </div>
  2400. <div class="elementor-element elementor-element-a26f72f elementor-blockquote--skin-quotation elementor-blockquote--align-right elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="a26f72f" data-element_type="widget" data-widget_type="blockquote.default">
  2401. <div class="elementor-widget-container">
  2402. <blockquote class="elementor-blockquote">
  2403. <p class="elementor-blockquote__content">
  2404. <b>Gradually raising membership dues yearly, typically by 3-4% to account for inflation, is a sensible approach.</b> </p>
  2405. </blockquote>
  2406. </div>
  2407. </div>
  2408. <div class="elementor-element elementor-element-3b65193 elementor-widget elementor-widget-heading" data-id="3b65193" data-element_type="widget" data-widget_type="heading.default">
  2409. <div class="elementor-widget-container">
  2410. <h3 class="elementor-heading-title elementor-size-default">3. Make A Dues Increase About Value, Not Price</h3> </div>
  2411. </div>
  2412. <div class="elementor-element elementor-element-ff8abb6 elementor-widget elementor-widget-text-editor" data-id="ff8abb6" data-element_type="widget" data-widget_type="text-editor.default">
  2413. <div class="elementor-widget-container">
  2414. <p>It may have been quite some time since you last raised your membership fees. The services and benefits you provide to your members have evolved significantly since then. You may have introduced improvements or new offerings, enhancing the overall member experience. Additionally, you may now offer compelling new content. These enhancements contribute to the added value that justifies a dues increase.</p><p>Indeed, as your costs rise, it becomes necessary for dues to follow suit. While members understand this, it may not precisely thrill them. However, they will undoubtedly be excited about the new value they will receive from your organization. If you can effectively demonstrate your increased value, they will be much more willing to pay a higher dues amount.</p><p>When considering a dues increase, it can be an excellent opportunity to showcase the new value you have created. By discussing your various benefits and value, your members will appreciate hearing it all at once. Additionally, a dues increase can be a perfect time to enhance member value by bundling additional benefits into their membership. This approach generates extra revenue and demonstrates visible new value to your members when requesting higher dues.</p> </div>
  2415. </div>
  2416. <div class="elementor-element elementor-element-9e42b58 elementor-widget elementor-widget-heading" data-id="9e42b58" data-element_type="widget" data-widget_type="heading.default">
  2417. <div class="elementor-widget-container">
  2418. <h2 class="elementor-heading-title elementor-size-default">A Membership Dues Increase Need Not Be Something To Fear</h2> </div>
  2419. </div>
  2420. <div class="elementor-element elementor-element-227b403 elementor-widget elementor-widget-text-editor" data-id="227b403" data-element_type="widget" data-widget_type="text-editor.default">
  2421. <div class="elementor-widget-container">
  2422. <p>Dues increases are an essential financial necessity, and there&#8217;s no need to worry. By thoroughly researching benchmarks, incorporating them regularly, and connecting them directly to member value, you can consistently enhance revenue without adversely affecting your membership.</p> </div>
  2423. </div>
  2424. <div class="elementor-element elementor-element-f2326f8 elementor-widget elementor-widget-text-editor" data-id="f2326f8" data-element_type="widget" data-widget_type="text-editor.default">
  2425. <div class="elementor-widget-container">
  2426. <p>For more on association pricing strategies see <a href="https://sequenceconsulting.com/three-better-ways-association-pricing/">Association Pricing: 3 Ways to Drive More Value</a>, and <a style="background-color: #ffffff;" href="https://associationsnow.com/2021/04/should-you-increase-membership-dues/" target="_blank" rel="noopener">Should You Increase Membership Dues?</a></p> </div>
  2427. </div>
  2428. </div>
  2429. </div>
  2430. </div>
  2431. </section>
  2432. </div>
  2433. ]]></content:encoded>
  2437. </item>
  2438. <item>
  2439. <title>How to Engage Lapsed Members and Why You Should</title>
  2440. <link>https://sequenceconsulting.com/win-back-lapsed-members/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=win-back-lapsed-members</link>
  2442. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  2443. <pubDate>Thu, 31 Aug 2023 19:44:29 +0000</pubDate>
  2444. <category><![CDATA[Member Retention]]></category>
  2445. <guid isPermaLink="false">https://sequenceconsulting.com/?p=3023</guid>
  2446.  
  2447. <description><![CDATA[<a href="https://sequenceconsulting.com/win-back-lapsed-members/" title="How to Engage Lapsed Members and Why You Should" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Win Back Lapsed Members: A Guide to Success." style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-390x390.jpg 390w" sizes="100vw" title="How to Engage Lapsed Members and Why You Should | association management trends"></a>Discover why members leave associations and how to creatively win them back for the long term, boosting engagement and retention rates.]]></description>
  2448. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/win-back-lapsed-members/" title="How to Engage Lapsed Members and Why You Should" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Win Back Lapsed Members: A Guide to Success." style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2023/08/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should-390x390.jpg 390w" sizes="100vw" title="How to Engage Lapsed Members and Why You Should | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="3023" class="elementor elementor-3023" data-elementor-post-type="post">
  2449. <section class="elementor-section elementor-top-section elementor-element elementor-element-ab15bb2 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="ab15bb2" data-element_type="section">
  2450. <div class="elementor-container elementor-column-gap-default">
  2451. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18635bf" data-id="18635bf" data-element_type="column">
  2452. <div class="elementor-widget-wrap elementor-element-populated">
  2453. <div class="elementor-element elementor-element-6719d34 elementor-widget elementor-widget-text-editor" data-id="6719d34" data-element_type="widget" data-widget_type="text-editor.default">
  2454. <div class="elementor-widget-container">
  2455. <p>This article first appeared in Associations Now as <a href="https://www.asaecenter.org/resources/articles/an_plus/2023/5-may/baby-come-back-how-to-win-back-lapsed-members-and-why-you-should" target="_blank" rel="noopener">&#8220;Baby Come Back! How to Win Back Lapsed Members and Why You Should&#8221;</a></p> </div>
  2456. </div>
  2457. <div class="elementor-element elementor-element-7d85589 elementor-widget elementor-widget-heading" data-id="7d85589" data-element_type="widget" data-widget_type="heading.default">
  2458. <div class="elementor-widget-container">
  2459. <h2 class="elementor-heading-title elementor-size-default">Learn common reasons why members leave their associations and creative strategies to pull them back in for the long term.</h2> </div>
  2460. </div>
  2461. <div class="elementor-element elementor-element-7085dc3 elementor-widget elementor-widget-text-editor" data-id="7085dc3" data-element_type="widget" data-widget_type="text-editor.default">
  2462. <div class="elementor-widget-container">
  2463. <p>When a member leaves, it doesn’t mean goodbye forever. Members who have walked away may be the easiest ones to get back. Most organizations turn to recruiting new members to fill gaps in enrollment, but since they don’t already know you, this group is more challenging to convert. You have much convincing to do before they’re ready to sign on.</p><p>Meanwhile, for every four or so new members you get, you lose one existing member who doesn’t renew. Let’s put it this way—if your retention rate is 75 percent, you must replace a quarter of your membership with new members every year before you see any growth.</p><p>If you want to boost enrollment, your organization’s best bet is improving retention. Engaging new members immediately when they join is the key to cultivating an engaged base that renews without a second thought.</p><p>Despite your best efforts, some members are bound to leave. The keys to getting them back are how long you offer them opportunities to renew and how well you understand their needs.</p> </div>
  2464. </div>
  2465. <div class="elementor-element elementor-element-cded554 elementor-widget elementor-widget-heading" data-id="cded554" data-element_type="widget" data-widget_type="heading.default">
  2466. <div class="elementor-widget-container">
  2467. <h2 class="elementor-heading-title elementor-size-default">IT's NOT YOU; IT'S ME</h2> </div>
  2468. </div>
  2469. <div class="elementor-element elementor-element-0558414 elementor-widget elementor-widget-text-editor" data-id="0558414" data-element_type="widget" data-widget_type="text-editor.default">
  2470. <div class="elementor-widget-container">
  2471. Ask yourself why members leave. The odds are that it’s not personal. Research reveals that the top reason for nonrenewal is usually “I didn’t see the value in membership” (followed by “I just forgot to renew.”) Lapsed members aren’t disgruntled. They’re just disinterested—for now.
  2472.  
  2473. As often as not, losing a member is not about you. Maybe membership with your organization is a classic case of “right person, wrong time.” The best examples of this are recent graduates and young professionals; while they might not need their association right away, they frequently rejoin seven to 10 years later when it makes sense for their career. </div>
  2474. </div>
  2475. <div class="elementor-element elementor-element-76e7e60 elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="76e7e60" data-element_type="widget" data-widget_type="heading.default">
  2476. <div class="elementor-widget-container">
  2477. <h3 class="elementor-heading-title elementor-size-default">PLAYING THE LONG GAME</h3> </div>
  2478. </div>
  2479. <div class="elementor-element elementor-element-e26fef5 elementor-widget elementor-widget-text-editor" data-id="e26fef5" data-element_type="widget" data-widget_type="text-editor.default">
  2480. <div class="elementor-widget-container">
  2481. But you’ve already asked, and they said no, right? On average, we’ve found that the most successful organizations start renewal campaigns 3.9 months before the membership in question expires. Throughout that period, they invite that member to renew 7.1 times.
  2482.  
  2483. Even after being offered every opportunity to renew, some members still don’t. Why bother to keep trying? Because these same successful organizations keep asking for over a year after a member lapses, sending 5.8 more invitations to rejoin. And it works. </div>
  2484. </div>
  2485. <div class="elementor-element elementor-element-80a129f elementor-blockquote--skin-quotation elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="80a129f" data-element_type="widget" data-widget_type="blockquote.default">
  2486. <div class="elementor-widget-container">
  2487. <blockquote class="elementor-blockquote">
  2488. <p class="elementor-blockquote__content">
  2489. If you focus on what your members care about, your chances of creating a loyal base that renews repeatedly are strong. </p>
  2490. </blockquote>
  2491. </div>
  2492. </div>
  2493. <div class="elementor-element elementor-element-cb42da2 elementor-widget elementor-widget-text-editor" data-id="cb42da2" data-element_type="widget" data-widget_type="text-editor.default">
  2494. <div class="elementor-widget-container">
  2495. <p>Nonmembers who know you, like lapsed members, are far more likely to respond to your invitations than anyone else. In one of our recent tests, nonmembers who had previously engaged with the organization in any way were six times more likely to respond than those who never had.</p><p>Lapsed members know you. At one point, they saw the value in membership, whether they experienced it or not. With lapsed members, you don’t have to make any introductions. You need to find the right way to make the ask.</p> </div>
  2496. </div>
  2497. <div class="elementor-element elementor-element-80ee5c4 elementor-widget elementor-widget-text-editor" data-id="80ee5c4" data-element_type="widget" data-widget_type="text-editor.default">
  2498. <div class="elementor-widget-container">
  2499. But you’ve already asked, and they said no, right? On average, we’ve found that the most successful organizations start renewal campaigns 3.9 months before the membership in question expires. Throughout that period, they invite that member to renew 7.1 times.
  2500.  
  2501. Even after being offered every opportunity to renew, some members still don’t. Why bother to keep trying? Because these same successful organizations keep asking for over a year after a member lapses, sending 5.8 more invitations to rejoin. And it works. </div>
  2502. </div>
  2503. <div class="elementor-element elementor-element-3c673ce elementor-widget elementor-widget-heading" data-id="3c673ce" data-element_type="widget" data-widget_type="heading.default">
  2504. <div class="elementor-widget-container">
  2505. <h3 class="elementor-heading-title elementor-size-default">YOU KNOW EACH OTHER</h3> </div>
  2506. </div>
  2507. <div class="elementor-element elementor-element-8eae03c elementor-widget elementor-widget-text-editor" data-id="8eae03c" data-element_type="widget" data-widget_type="text-editor.default">
  2508. <div class="elementor-widget-container">
  2509. <p>This brings us to the next point: You know them, too. If you track member data (and if you don’t, you should), you have information about what your lapsed members are interested in. What did they open, download, or attend as members? That information is the key to bringing them back. Time and again, tests show that the most effective membership messaging is segmented by interest. Engage with members on things they care about, and they’ll respond.</p><p>This is especially true for lapsed members who already know you and need a reminder of the unique value you have to offer them. For example, 75 percent of previous American Lung Association (ALA) donors had not engaged in over a year. Initially, ALA thought donors cared about over 30 things. Upon close inspection, they found that their base was focused on three significant areas: lung health, clean air, and smoking cessation.</p><p>ALA immediately increased email engagement by 50 percent by tailoring their messaging to these three interests. Although many of their donors had lapsed for over two years, ALA reactivated 7 percent of their file in one year. In two years, they reactivated 300,000 donors and grew their active file by 50 percent. (See <a href="https://sequenceconsulting.com/member-winback-grew-base/">How We Helped American Lung Association Grow Their Base 50%</a>)</p><p>By understanding what individual members care about and tailoring your messaging accordingly, this massive growth is within reach for your organization.</p> </div>
  2510. </div>
  2511. <div class="elementor-element elementor-element-3b65193 elementor-widget elementor-widget-heading" data-id="3b65193" data-element_type="widget" data-widget_type="heading.default">
  2512. <div class="elementor-widget-container">
  2513. <h3 class="elementor-heading-title elementor-size-default">The Way Forward TO WIN BACK LAPSED MEMBERS</h3> </div>
  2514. </div>
  2515. <div class="elementor-element elementor-element-ff8abb6 elementor-widget elementor-widget-text-editor" data-id="ff8abb6" data-element_type="widget" data-widget_type="text-editor.default">
  2516. <div class="elementor-widget-container">
  2517. <p>But will they stay this time? If you focus on what your members care about, your chances of creating a loyal base that renews repeatedly are strong.</p><p>If your association is like most, your audience is not infinite. Only so many people can join, many of whom are already members. Many have never been. In between sit people who were once members but are no more. Treating the middle ground like your best prospects is a winning formula for growth.</p> </div>
  2518. </div>
  2519. <div class="elementor-element elementor-element-025e695 elementor-widget elementor-widget-spacer" data-id="025e695" data-element_type="widget" data-widget_type="spacer.default">
  2520. <div class="elementor-widget-container">
  2521. <div class="elementor-spacer">
  2522. <div class="elementor-spacer-inner"></div>
  2523. </div>
  2524. </div>
  2525. </div>
  2526. </div>
  2527. </div>
  2528. </div>
  2529. </section>
  2530. </div>
  2531. ]]></content:encoded>
  2535. </item>
  2536. <item>
  2537. <title>Ten Ways To Future Proof Your Membership</title>
  2538. <link>https://sequenceconsulting.com/ten-ways-to-future-proof-membership-pub/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ten-ways-to-future-proof-membership-pub</link>
  2540. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  2541. <pubDate>Fri, 08 Dec 2023 22:29:48 +0000</pubDate>
  2542. <category><![CDATA[Membership Growth]]></category>
  2543. <guid isPermaLink="false">https://sequenceconsulting.com/?p=4133</guid>
  2544.  
  2545. <description><![CDATA[<a href="https://sequenceconsulting.com/ten-ways-to-future-proof-membership-pub/" title="Ten Ways To Future Proof Your Membership" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-150x150.png" class="webfeedsFeaturedVisual wp-post-image" alt="Membership Future-Proofing: Top 10 Strategies for Success" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-150x150.png 150w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-60x60.png 60w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-80x80.png 80w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-100x100.png 100w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-120x120.png 120w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-140x140.png 140w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-200x200.png 200w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-360x360.png 360w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-390x390.png 390w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-460x460.png 460w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-554x554.png 554w" sizes="100vw" title="Ten Ways To Future Proof Your Membership | association management trends"></a>Discover key insights from top executives who successfully navigated the pandemic in this research study. Learn how they achieved lasting results.]]></description>
  2546. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/ten-ways-to-future-proof-membership-pub/" title="Ten Ways To Future Proof Your Membership" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-150x150.png" class="webfeedsFeaturedVisual wp-post-image" alt="Membership Future-Proofing: Top 10 Strategies for Success" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-150x150.png 150w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-60x60.png 60w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-80x80.png 80w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-100x100.png 100w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-120x120.png 120w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-140x140.png 140w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-200x200.png 200w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-360x360.png 360w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-390x390.png 390w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-460x460.png 460w, https://sequenceconsulting.com/wp-content/uploads/2023/12/ten-ways-to-future-proof-your-membership-554x554.png 554w" sizes="100vw" title="Ten Ways To Future Proof Your Membership | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="4133" class="elementor elementor-4133" data-elementor-post-type="post">
  2547. <section class="elementor-section elementor-top-section elementor-element elementor-element-53b0881 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="53b0881" data-element_type="section">
  2548. <div class="elementor-container elementor-column-gap-default">
  2549. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ebd6fa" data-id="9ebd6fa" data-element_type="column">
  2550. <div class="elementor-widget-wrap elementor-element-populated">
  2551. <div class="elementor-element elementor-element-a0fec93 elementor-widget elementor-widget-text-editor" data-id="a0fec93" data-element_type="widget" data-widget_type="text-editor.default">
  2552. <div class="elementor-widget-container">
  2553. <p>We conducted research with top executives from leading organizations that navigated the pandemic experience successfully with lasting results. Here is what we learned.</p> </div>
  2554. </div>
  2555. </div>
  2556. </div>
  2557. </div>
  2558. </section>
  2559. <section class="elementor-section elementor-top-section elementor-element elementor-element-107b89b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="107b89b" data-element_type="section">
  2560. <div class="elementor-container elementor-column-gap-default">
  2561. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a15750" data-id="4a15750" data-element_type="column">
  2562. <div class="elementor-widget-wrap elementor-element-populated">
  2563. <div class="elementor-element elementor-element-855f94a elementor-widget elementor-widget-shortcode" data-id="855f94a" data-element_type="widget" data-widget_type="shortcode.default">
  2564. <div class="elementor-widget-container">
  2565. <div class="elementor-shortcode">
  2566. <div class="real3dflipbook" id="0_6822fc34b494a" style="position:absolute;"></div></div>
  2567. </div>
  2568. </div>
  2569. </div>
  2570. </div>
  2571. </div>
  2572. </section>
  2573. </div>
  2574. ]]></content:encoded>
  2578. </item>
  2579. <item>
  2580. <title>Turning Nonmember Customers into an Engine for Association Growth</title>
  2581. <link>https://sequenceconsulting.com/nonmember-customers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=nonmember-customers</link>
  2583. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  2584. <pubDate>Fri, 20 Jan 2023 23:08:26 +0000</pubDate>
  2585. <category><![CDATA[Membership Growth]]></category>
  2586. <guid isPermaLink="false">https://sequenceconsulting.com/?p=2428</guid>
  2587.  
  2588. <description><![CDATA[<a href="https://sequenceconsulting.com/nonmember-customers/" title="Turning Nonmember Customers into an Engine for Association Growth" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2023/01/transforming-nonmember-customers-into-loyal-members-unlocking-association-success-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Unlocking Association Success: Transform Nonmembers into Loyal Members" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2023/01/transforming-nonmember-customers-into-loyal-members-unlocking-association-success-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2023/01/transforming-nonmember-customers-into-loyal-members-unlocking-association-success-300x300.jpg 300w, https://sequenceconsulting.com/wp-content/uploads/2023/01/transforming-nonmember-customers-into-loyal-members-unlocking-association-success-600x600.jpg 600w, https://sequenceconsulting.com/wp-content/uploads/2023/01/transforming-nonmember-customers-into-loyal-members-unlocking-association-success-1024x1024.jpg 1024w, https://sequenceconsulting.com/wp-content/uploads/2023/01/transforming-nonmember-customers-into-loyal-members-unlocking-association-success-100x100.jpg 100w" sizes="100vw" title="Turning Nonmember Customers into an Engine for Association Growth | association management trends"></a>Discover how associations can drive engagement by tapping into their nonmember customer base, often overlooked but rich with growth opportunities.]]></description>
  2589. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/nonmember-customers/" title="Turning Nonmember Customers into an Engine for Association Growth" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2023/01/transforming-nonmember-customers-into-loyal-members-unlocking-association-success-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Unlocking Association Success: Transform Nonmembers into Loyal Members" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2023/01/transforming-nonmember-customers-into-loyal-members-unlocking-association-success-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2023/01/transforming-nonmember-customers-into-loyal-members-unlocking-association-success-300x300.jpg 300w, https://sequenceconsulting.com/wp-content/uploads/2023/01/transforming-nonmember-customers-into-loyal-members-unlocking-association-success-600x600.jpg 600w, https://sequenceconsulting.com/wp-content/uploads/2023/01/transforming-nonmember-customers-into-loyal-members-unlocking-association-success-1024x1024.jpg 1024w, https://sequenceconsulting.com/wp-content/uploads/2023/01/transforming-nonmember-customers-into-loyal-members-unlocking-association-success-100x100.jpg 100w" sizes="100vw" title="Turning Nonmember Customers into an Engine for Association Growth | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="2428" class="elementor elementor-2428" data-elementor-post-type="post">
  2590. <section class="elementor-section elementor-top-section elementor-element elementor-element-14c9767 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="14c9767" data-element_type="section">
  2591. <div class="elementor-container elementor-column-gap-default">
  2592. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bf6179" data-id="2bf6179" data-element_type="column">
  2593. <div class="elementor-widget-wrap elementor-element-populated">
  2594. <div class="elementor-element elementor-element-12fe2f5 elementor-widget elementor-widget-text-editor" data-id="12fe2f5" data-element_type="widget" data-widget_type="text-editor.default">
  2595. <div class="elementor-widget-container">
  2596. <p>This article first appeared in Sidecar as <a href="https://sidecarglobal.com/member-engagement/are-your-members-your-best-customers/" target="_blank" rel="noopener">Are Your Members Your Best Customers?</a></p> </div>
  2597. </div>
  2598. <div class="elementor-element elementor-element-b463505 elementor-widget elementor-widget-heading" data-id="b463505" data-element_type="widget" data-widget_type="heading.default">
  2599. <div class="elementor-widget-container">
  2600. <h2 class="elementor-heading-title elementor-size-default">Your Nonmember Customers May Be Your Best Future Members</h2> </div>
  2601. </div>
  2602. <div class="elementor-element elementor-element-96229af elementor-widget elementor-widget-text-editor" data-id="96229af" data-element_type="widget" data-widget_type="text-editor.default">
  2603. <div class="elementor-widget-container">
  2604. <p>How to grow engagement? It’s a law of nature in marketing: Your best prospect is the customer you already have. Research consistently shows that it costs six to seven times more to get a new customer than to keep one, and in membership terms, smart associations understand what that means for retention. A dollar spent on retention goes much further than a dollar spent on recruitment.</p><p>It goes further than current members, too. Your second-best customers are likely to be your lapsed members – strange as it may sound. Members who have left you may be the easiest to recruit again because they know you, and you know them, which is half the battle in acquisition.</p><p>However, are these the only groups that associations should be thinking about to grow engagement? What about your nonmember customers?</p> </div>
  2605. </div>
  2606. <div class="elementor-element elementor-element-68028ca elementor-widget elementor-widget-heading" data-id="68028ca" data-element_type="widget" data-widget_type="heading.default">
  2607. <div class="elementor-widget-container">
  2608. <h2 class="elementor-heading-title elementor-size-default">Looking Beyond Your Membership To Grow Engagement</h2> </div>
  2609. </div>
  2610. <div class="elementor-element elementor-element-98a5403 elementor-widget elementor-widget-text-editor" data-id="98a5403" data-element_type="widget" data-widget_type="text-editor.default">
  2611. <div class="elementor-widget-container">
  2612. <p>Are members your only customers? The answer is no, but most associations don’t think that way. After all, they’re membership organizations, and members matter most. While that might be true, they’re not the only ones who matter.</p><p>What about all the others you serve who are not members? People who attend your events, take your training, buy your publications, and more? These are your <b>nonmember customers</b>.</p> </div>
  2613. </div>
  2614. <div class="elementor-element elementor-element-409275b elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="409275b" data-element_type="widget" data-widget_type="blockquote.default">
  2615. <div class="elementor-widget-container">
  2616. <blockquote class="elementor-blockquote">
  2617. <p class="elementor-blockquote__content">
  2618. Unfortunately, associations don't cultivate <u>customer </u>relationships and leave a lot of money on the table.
  2619. </p>
  2620. </blockquote>
  2621. </div>
  2622. </div>
  2623. <div class="elementor-element elementor-element-2cb7e52 elementor-widget elementor-widget-heading" data-id="2cb7e52" data-element_type="widget" data-widget_type="heading.default">
  2624. <div class="elementor-widget-container">
  2625. <h3 class="elementor-heading-title elementor-size-default">Understanding The Impact of NonMember Customers</h3> </div>
  2626. </div>
  2627. <div class="elementor-element elementor-element-0b02577 elementor-widget elementor-widget-text-editor" data-id="0b02577" data-element_type="widget" data-widget_type="text-editor.default">
  2628. <div class="elementor-widget-container">
  2629. In purely financial terms, these customers are possibly more valuable than most of your members. How? Someone who attends two to three events each year, every year is probably contributing more revenue than a member who simply pays their dues. They will probably be more loyal than unengaged members, too.
  2630.  
  2631. &#8220;But they should become members!” you say. Of course they should. They might be your best prospects of all. After all, non-member customers know you, have a relationship with you, and get value from you. More importantly, you know who they are and how to talk to them. They should be prime targets for recruitment, and they are. One large engineering association tested marketing specifically to non-member customers and found they responded three to five times better than the general market.  </span> </div>
  2632. </div>
  2633. <div class="elementor-element elementor-element-17e2ed7 elementor-widget elementor-widget-heading" data-id="17e2ed7" data-element_type="widget" data-widget_type="heading.default">
  2634. <div class="elementor-widget-container">
  2635. <h2 class="elementor-heading-title elementor-size-default">The Challenge for NonMember cUSTOMER Engagement</h2> </div>
  2636. </div>
  2637. <div class="elementor-element elementor-element-32983c1 elementor-widget elementor-widget-text-editor" data-id="32983c1" data-element_type="widget" data-widget_type="text-editor.default">
  2638. <div class="elementor-widget-container">
  2639. <p>But what if they don’t want to be members? This is where most associations fall down. They push the non-responders to the side and move on to the next prospective member. In reality, there is plenty of upside in growing those non-member relationships. The people most likely to come to an event are those who come to other events. People who like your events will likely enjoy your training and vice versa.</p><p>Unfortunately, associations don’t think this way, so they don’t cultivate customer relationships and leave a lot of money on the table.</p><p>Associations make significant investments in technology to manage their member relationships: to communicate with, engage and renew them. Very few make similar investments in managing non-member customer relationships.</p> </div>
  2640. </div>
  2641. <div class="elementor-element elementor-element-c25f79d elementor-widget elementor-widget-heading" data-id="c25f79d" data-element_type="widget" data-widget_type="heading.default">
  2642. <div class="elementor-widget-container">
  2643. <h2 class="elementor-heading-title elementor-size-default">Building a Customer Engagement Plan</h2> </div>
  2644. </div>
  2645. <div class="elementor-element elementor-element-cdc22c1 elementor-widget elementor-widget-text-editor" data-id="cdc22c1" data-element_type="widget" data-widget_type="text-editor.default">
  2646. <div class="elementor-widget-container">
  2647. <p>The first part is hard for most associations. Events, training, subscription, and membership data are usually not kept in one place. If they are, they are generally not looked at with a single view of the customer, namely, the big picture of their relationship.</p><p>The first step would be to figure out how many customers you have. If you add up all of the people who have transacted with you in the last five years, including lapsed members, how big is your audience? Your customer universe will likely dwarf your current membership. How much untapped growth opportunity is there?</p> </div>
  2648. </div>
  2649. <div class="elementor-element elementor-element-90d3616 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="90d3616" data-element_type="widget" data-widget_type="blockquote.default">
  2650. <div class="elementor-widget-container">
  2651. <blockquote class="elementor-blockquote">
  2652. <p class="elementor-blockquote__content">
  2653. If you think of membership as one opportunity among others for nonmember customers, <br>you unlock many new avenues to deliver value and grow engagement. </p>
  2654. </blockquote>
  2655. </div>
  2656. </div>
  2657. <div class="elementor-element elementor-element-11d8b3f elementor-widget elementor-widget-heading" data-id="11d8b3f" data-element_type="widget" data-widget_type="heading.default">
  2658. <div class="elementor-widget-container">
  2659. <h3 class="elementor-heading-title elementor-size-default">Consolidating Customer Data</h3> </div>
  2660. </div>
  2661. <div class="elementor-element elementor-element-08718c7 elementor-widget elementor-widget-text-editor" data-id="08718c7" data-element_type="widget" data-widget_type="text-editor.default">
  2662. <div class="elementor-widget-container">
  2663. <p>The first part is hard for most associations. Events, training, subscription, and membership data are usually not kept in one place. If they are, they are generally not looked at with a single view of the customer, namely, the big picture of their relationship.</p><p>The first step would be to figure out how many customers you have. If you add up all of the people who have transacted with you in the last five years, including lapsed members, how big is your audience? Your customer universe will likely dwarf your current membership. How much untapped growth opportunity is there?</p> </div>
  2664. </div>
  2665. <div class="elementor-element elementor-element-2d7f0ff elementor-widget elementor-widget-heading" data-id="2d7f0ff" data-element_type="widget" data-widget_type="heading.default">
  2666. <div class="elementor-widget-container">
  2667. <h3 class="elementor-heading-title elementor-size-default">Setting Goals for NonMember Customer Interaction</h3> </div>
  2668. </div>
  2669. <div class="elementor-element elementor-element-1c2e515 elementor-widget elementor-widget-text-editor" data-id="1c2e515" data-element_type="widget" data-widget_type="text-editor.default">
  2670. <div class="elementor-widget-container">
  2671. <p>The second part of managing a customer relationship is making it into what you want it to be. What do you want from your customers besides membership? Is it to maximize revenue right now? To cross-sell your offerings? To grow engagement and repeat business? Only managed customer relationships achieve these things. Unfortunately, that is what most associations leave on the table.</p> </div>
  2672. </div>
  2673. <div class="elementor-element elementor-element-462fc9d elementor-widget elementor-widget-heading" data-id="462fc9d" data-element_type="widget" data-widget_type="heading.default">
  2674. <div class="elementor-widget-container">
  2675. <h2 class="elementor-heading-title elementor-size-default">Making the Most of Your Association’s Relationships </h2> </div>
  2676. </div>
  2677. <div class="elementor-element elementor-element-46e44ff elementor-widget elementor-widget-text-editor" data-id="46e44ff" data-element_type="widget" data-widget_type="text-editor.default">
  2678. <div class="elementor-widget-container">
  2679. <p>While many associations only focus on their members, a customer-centered strategy is just a mental leap away. You have thousands, if not tens of thousands of relationships today with customers who will never be members. So how will you make the most of them?</p><p>If your best prospects are the customers you already have, your best customers are the ones you treat like customers. If you think of membership as one opportunity among others for nonmember customers, you unlock many new avenues to deliver value and grow engagement.</p> </div>
  2680. </div>
  2681. <div class="elementor-element elementor-element-16d6a21 elementor-widget elementor-widget-text-editor" data-id="16d6a21" data-element_type="widget" data-widget_type="text-editor.default">
  2682. <div class="elementor-widget-container">
  2683. <p>For more on how to grow engagement see: <a href="https://sequenceconsulting.com/member-engagement-three-ways-to-fix-it/">Member Engagement: Three Big Problems and Three Ways to Fix Them and How To Improve Member Engagement.</a></p> </div>
  2684. </div>
  2685. </div>
  2686. </div>
  2687. </div>
  2688. </section>
  2689. </div>
  2690. ]]></content:encoded>
  2694. </item>
  2695. <item>
  2696. <title>Organizational Membership to Accelerate Growth</title>
  2697. <link>https://sequenceconsulting.com/group-membership-future-for-growth/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=group-membership-future-for-growth</link>
  2699. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  2700. <pubDate>Fri, 17 Jun 2022 16:03:36 +0000</pubDate>
  2701. <category><![CDATA[Membership and Dues Models]]></category>
  2702. <guid isPermaLink="false">https://sequenceconsulting.com/?p=2170</guid>
  2703.  
  2704. <description><![CDATA[<a href="https://sequenceconsulting.com/group-membership-future-for-growth/" title="Organizational Membership to Accelerate Growth" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2022/06/unlocking-growth-embracing-organizational-membership-for-the-future-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Embrace Organizational Membership: Unlocking Growth for the Future" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2022/06/unlocking-growth-embracing-organizational-membership-for-the-future-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2022/06/unlocking-growth-embracing-organizational-membership-for-the-future-300x300.jpg 300w, https://sequenceconsulting.com/wp-content/uploads/2022/06/unlocking-growth-embracing-organizational-membership-for-the-future-600x600.jpg 600w, https://sequenceconsulting.com/wp-content/uploads/2022/06/unlocking-growth-embracing-organizational-membership-for-the-future-1024x1024.jpg 1024w, https://sequenceconsulting.com/wp-content/uploads/2022/06/unlocking-growth-embracing-organizational-membership-for-the-future-100x100.jpg 100w" sizes="100vw" title="Organizational Membership to Accelerate Growth | association management trends"></a>Explore the future of membership growth with organizational memberships, offering strategic value and financial benefits beyond traditional group plans.]]></description>
  2705. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/group-membership-future-for-growth/" title="Organizational Membership to Accelerate Growth" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2022/06/unlocking-growth-embracing-organizational-membership-for-the-future-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Embrace Organizational Membership: Unlocking Growth for the Future" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2022/06/unlocking-growth-embracing-organizational-membership-for-the-future-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2022/06/unlocking-growth-embracing-organizational-membership-for-the-future-300x300.jpg 300w, https://sequenceconsulting.com/wp-content/uploads/2022/06/unlocking-growth-embracing-organizational-membership-for-the-future-600x600.jpg 600w, https://sequenceconsulting.com/wp-content/uploads/2022/06/unlocking-growth-embracing-organizational-membership-for-the-future-1024x1024.jpg 1024w, https://sequenceconsulting.com/wp-content/uploads/2022/06/unlocking-growth-embracing-organizational-membership-for-the-future-100x100.jpg 100w" sizes="100vw" title="Organizational Membership to Accelerate Growth | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="2170" class="elementor elementor-2170" data-elementor-post-type="post">
  2706. <section class="elementor-section elementor-top-section elementor-element elementor-element-47ac7e7 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="47ac7e7" data-element_type="section">
  2707. <div class="elementor-container elementor-column-gap-default">
  2708. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ffd7d1" data-id="1ffd7d1" data-element_type="column">
  2709. <div class="elementor-widget-wrap elementor-element-populated">
  2710. <div class="elementor-element elementor-element-929d00d elementor-widget elementor-widget-text-editor" data-id="929d00d" data-element_type="widget" data-widget_type="text-editor.default">
  2711. <div class="elementor-widget-container">
  2712. <p>This article was first published in <a href="https://smsonline.net.au/wp-content/uploads/2022/12/AE-2023-Beyond.pdf#page=58" target="_blank" rel="noopener">Associations Ev</a><a href="https://smsonline.net.au/wp-content/uploads/2021/12/AE-2022-Beyond.pdf" target="_blank" rel="noopener">olve: 2023 &amp; Beyond </a></p> </div>
  2713. </div>
  2714. <div class="elementor-element elementor-element-661d8fd elementor-widget elementor-widget-heading" data-id="661d8fd" data-element_type="widget" data-widget_type="heading.default">
  2715. <div class="elementor-widget-container">
  2716. <h2 class="elementor-heading-title elementor-size-default">Organizational Membership: The Future Of Membership Growth</h2> </div>
  2717. </div>
  2718. <div class="elementor-element elementor-element-e100ea1 elementor-widget elementor-widget-heading" data-id="e100ea1" data-element_type="widget" data-widget_type="heading.default">
  2719. <div class="elementor-widget-container">
  2720. <h2 class="elementor-heading-title elementor-size-default">Group Membership is Not a Growth Strategy </h2> </div>
  2721. </div>
  2722. <div class="elementor-element elementor-element-03b8061 elementor-widget elementor-widget-text-editor" data-id="03b8061" data-element_type="widget" data-widget_type="text-editor.default">
  2723. <div class="elementor-widget-container">
  2724. <p><span style="font-weight: 400;">Many associations have “group” membership, which usually amounts to a modest volume discount, sometimes with a single invoice. The idea is that companies will want to pay for their employees&#8217; memberships if they get a price break and a convenient way to pay. </span>Unfortunately, these group membership plans do not do very well and are mostly an afterthought in the membership strategy. </p><p><span style="font-weight: 400;">The problem is that companies don’t want to pay for any employee’s membership. Or at least far fewer companies do. Most organizations stopped paying employees’ membership dues when times got tough and never started again. Eventually, organizations realized it was unnecessary since employees who really want a membership are willing to pay for it themselves. </span></p> </div>
  2725. </div>
  2726. <div class="elementor-element elementor-element-8678593 elementor-widget elementor-widget-heading" data-id="8678593" data-element_type="widget" data-widget_type="heading.default">
  2727. <div class="elementor-widget-container">
  2728. <h2 class="elementor-heading-title elementor-size-default">Organizational Membership is the New Path to Growth</h2> </div>
  2729. </div>
  2730. <div class="elementor-element elementor-element-3f18265 elementor-widget elementor-widget-text-editor" data-id="3f18265" data-element_type="widget" data-widget_type="text-editor.default">
  2731. <div class="elementor-widget-container">
  2732. <p><span style="font-weight: 400;">Organizational membership is an entirely different value proposition. It is a B2B offering designed with the executive decision-maker in mind. Discounts on individual memberships are but a part of it. The real magic in the offering is a distinct set of benefits that speak to the needs of the executives who make the decision. These are things that benefit the company and the executives themselves. </span></p><p><span style="font-weight: 400;">What kinds of things? They must be things that have demonstrable financial value and elevate the decision-maker&#8217;s profile. They could include: </span></p> </div>
  2733. </div>
  2734. <div class="elementor-element elementor-element-0d1f7d6 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="0d1f7d6" data-element_type="widget" data-widget_type="icon-list.default">
  2735. <div class="elementor-widget-container">
  2736. <ul class="elementor-icon-list-items">
  2737. <li class="elementor-icon-list-item">
  2738. <span class="elementor-icon-list-icon">
  2739. <i aria-hidden="true" class="fas fa-check-circle"></i> </span>
  2740. <span class="elementor-icon-list-text">Positive PR in publications highlighting the great things their organization is doing</span>
  2741. </li>
  2742. <li class="elementor-icon-list-item">
  2743. <span class="elementor-icon-list-icon">
  2744. <i aria-hidden="true" class="fas fa-check-circle"></i> </span>
  2745. <span class="elementor-icon-list-text">Access to advocacy and policy leaders to be in the know and have their voices heard </span>
  2746. </li>
  2747. <li class="elementor-icon-list-item">
  2748. <span class="elementor-icon-list-icon">
  2749. <i aria-hidden="true" class="fas fa-check-circle"></i> </span>
  2750. <span class="elementor-icon-list-text">A seat at the table on an Executive Advisory Council with the CEO </span>
  2751. </li>
  2752. <li class="elementor-icon-list-item">
  2753. <span class="elementor-icon-list-icon">
  2754. <i aria-hidden="true" class="fas fa-check-circle"></i> </span>
  2755. <span class="elementor-icon-list-text">Help in recruiting employees with exclusive data and priority promotional opportunities </span>
  2756. </li>
  2757. <li class="elementor-icon-list-item">
  2758. <span class="elementor-icon-list-icon">
  2759. <i aria-hidden="true" class="fas fa-check-circle"></i> </span>
  2760. <span class="elementor-icon-list-text">Substantial savings on education and events they have to pay for (e.g., continuing ed, training events) </span>
  2761. </li>
  2762. </ul>
  2763. </div>
  2764. </div>
  2765. <div class="elementor-element elementor-element-37032d4 elementor-widget elementor-widget-text-editor" data-id="37032d4" data-element_type="widget" data-widget_type="text-editor.default">
  2766. <div class="elementor-widget-container">
  2767. <p><span style="font-weight: 400;">There are two things to note about this list. First, these are things that only the association can provide but doesn’t offer now. Second, they have real bottom-line value to a corporation at a minimal cost to the association to deliver.  </span></p><p><span style="font-weight: 400;">This kind of offer works because it is a great business decision for the company. It has clear value and is easy to justify financially. </span></p> </div>
  2768. </div>
  2769. <div class="elementor-element elementor-element-f6a5b17 elementor-widget elementor-widget-heading" data-id="f6a5b17" data-element_type="widget" data-widget_type="heading.default">
  2770. <div class="elementor-widget-container">
  2771. <h2 class="elementor-heading-title elementor-size-default">Organizational Value is Worth Far More Than Dues</h2> </div>
  2772. </div>
  2773. <div class="elementor-element elementor-element-beae777 elementor-widget elementor-widget-text-editor" data-id="beae777" data-element_type="widget" data-widget_type="text-editor.default">
  2774. <div class="elementor-widget-container">
  2775. <p><span style="font-weight: 400;">Associations think about dues, which is exactly right for the individual lens and dead wrong for organizations. Why? The value to the organization is not a matter of how many employees they sign up for membership; it is the tangible financial impact they will receive. How much is $1 million in savings worth to an organization? </span></p><p><span style="font-weight: 400;">Corporations expect to pay for things this way—the greater the value, the more things cost. In organizational membership, larger companies generally get more value than smaller ones and thus pay more. A large organization might pay $100K for that $1 million in value. A smaller one might get less and so pay less. </span></p><p>This value-based pricing is uncomfortable for many associations, but it is critical to effectively selling organizational memberships. </p> </div>
  2776. </div>
  2777. <div class="elementor-element elementor-element-51a4695 elementor-widget elementor-widget-heading" data-id="51a4695" data-element_type="widget" data-widget_type="heading.default">
  2778. <div class="elementor-widget-container">
  2779. <h3 class="elementor-heading-title elementor-size-default">An Explosive Growth Opportunity</h3> </div>
  2780. </div>
  2781. <div class="elementor-element elementor-element-b8ac2d7 elementor-widget elementor-widget-text-editor" data-id="b8ac2d7" data-element_type="widget" data-widget_type="text-editor.default">
  2782. <div class="elementor-widget-container">
  2783. <p><span style="font-weight: 400;">A prominent medical society Sequence worked with launched an organizational membership with overwhelming success. They designed the membership for large health systems that employ physicians. They offer a suite of benefits, including inside access, publicity, burnout prevention, early access to residents for recruiting, and free continuing education. In addition, all of the physicians in the system are eligible for individual membership at no cost. </span></p><p>The cost is value-based, ranging from a flat fee of $15k for smaller systems to $100K for large ones. The price does not depend on the number of individual memberships. Health systems sign up for the tangible financial value they receive. </p><p><span style="font-weight: 400;">In the first year, 5,000 new physicians came in through enterprise membership, so many that they had to pause the program because they could not onboard them fast enough. Some of the largest systems have enrolled as many as 15K physicians. The association projects that more than half of its new members will join through organizational membership in a few years. </span></p> </div>
  2784. </div>
  2785. <div class="elementor-element elementor-element-a728af8 elementor-widget elementor-widget-heading" data-id="a728af8" data-element_type="widget" data-widget_type="heading.default">
  2786. <div class="elementor-widget-container">
  2787. <h3 class="elementor-heading-title elementor-size-default">The Key is to Sell It the Right Way</h3> </div>
  2788. </div>
  2789. <div class="elementor-element elementor-element-61ec065 elementor-widget elementor-widget-text-editor" data-id="61ec065" data-element_type="widget" data-widget_type="text-editor.default">
  2790. <div class="elementor-widget-container">
  2791. <p><span style="font-weight: 400;">What were the keys to success? First, an incredibly attractive set of benefits based on thorough research. Second, a convincing financial case. Finally, and most importantly, sales. </span></p><p><span style="font-weight: 400;">Organizational membership is a B2B sale. It takes time and skill to reach and persuade the right buyers. In this case, it meant a sales resource dedicated to building this program, armed with the quality of sales materials executive buyers expect. It also meant solid executive support: the CEO will personally engage with executives at large systems to help convince them.  </span></p><p>Their vision and investment paid off. Other Sequence clients have had equivalent success with organizational membership programs custom-tailored for their markets. For example, the Executive’s Club of Chicago doubled its membership in three years after rolling out a new Enterprise Member value proposition. </p><p><span style="font-weight: 400;">In another example, SAE International launched a subsidiary focused solely on the needs of companies in their industry and grew their non-dues revenue ten times over.  </span></p> </div>
  2792. </div>
  2793. <div class="elementor-element elementor-element-1222d35 elementor-widget elementor-widget-heading" data-id="1222d35" data-element_type="widget" data-widget_type="heading.default">
  2794. <div class="elementor-widget-container">
  2795. <h3 class="elementor-heading-title elementor-size-default">How to Minimize the Risk</h3> </div>
  2796. </div>
  2797. <div class="elementor-element elementor-element-2e57936 elementor-widget elementor-widget-text-editor" data-id="2e57936" data-element_type="widget" data-widget_type="text-editor.default">
  2798. <div class="elementor-widget-container">
  2799. <p>While the payoff can be very substantial, it can come with some risks. One concern is how much it might “cannibalize” individual membership. The risk is that organizational membership might ultimately decrease net revenue by offering discounted memberships to individuals who would have paid full price. </p><p>It is a valid question that one can answer with good data analysis. Unless market penetration is exceptionally high, the revenue gains will outweigh the discounts in most cases. </p><p>There is also a risk that big groups that join at once might leave at once, creating excessive volatility in membership. To reduce this risk, one can mitigate this with thoughtful multi-year contracts that include extended notice provisions and other safeguards.</p> </div>
  2800. </div>
  2801. <div class="elementor-element elementor-element-cc701a4 elementor-widget elementor-widget-heading" data-id="cc701a4" data-element_type="widget" data-widget_type="heading.default">
  2802. <div class="elementor-widget-container">
  2803. <h3 class="elementor-heading-title elementor-size-default">The Future of Membership Growth</h3> </div>
  2804. </div>
  2805. <div class="elementor-element elementor-element-f75ff5e elementor-widget elementor-widget-text-editor" data-id="f75ff5e" data-element_type="widget" data-widget_type="text-editor.default">
  2806. <div class="elementor-widget-container">
  2807. <span style="font-weight: 400;">For many associations, individual membership has reached a plateau. Growth is meager, despite their best efforts, and it is unrealistic to expect big jumps in growth from doing the same old things. A new model is needed. </span>
  2808.  
  2809. <span style="font-weight: 400;">Organizational membership allows associations to repurpose assets they already have to enter a new market where they have an immediate competitive advantage &#8212; and do so at a very low cost. The revenue and membership growth opportunities are significant. Too significant not to explore seriously</span>. </div>
  2810. </div>
  2811. <div class="elementor-element elementor-element-4033bd3 elementor-widget elementor-widget-text-editor" data-id="4033bd3" data-element_type="widget" data-widget_type="text-editor.default">
  2812. <div class="elementor-widget-container">
  2813. <p>For more on membership growth strategy see <a href="https://sequenceconsulting.com/association-success-12-ways-to-thrive/">Association Success: 7 Ways to Thrive Not Just Survive</a>.</p> </div>
  2814. </div>
  2815. </div>
  2816. </div>
  2817. </div>
  2818. </section>
  2819. </div>
  2820. ]]></content:encoded>
  2824. </item>
  2825. <item>
  2826. <title>Why Associations Are Better Than Corporations</title>
  2827. <link>https://sequenceconsulting.com/associations-are-better-than-corporations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=associations-are-better-than-corporations</link>
  2829. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  2830. <pubDate>Thu, 31 Aug 2023 20:02:06 +0000</pubDate>
  2831. <category><![CDATA[Association Insights]]></category>
  2832. <guid isPermaLink="false">https://sequenceconsulting.com/?p=3026</guid>
  2833.  
  2834. <description><![CDATA[<a href="https://sequenceconsulting.com/associations-are-better-than-corporations/" title="Why Associations Are Better Than Corporations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-150x150.webp" class="webfeedsFeaturedVisual wp-post-image" alt="Why Associations Are Better: Breaking the Mold of Traditional Corporations." style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-150x150.webp 150w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-60x60.webp 60w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-80x80.webp 80w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-100x100.webp 100w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-120x120.webp 120w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-140x140.webp 140w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-200x200.webp 200w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-360x360.webp 360w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-390x390.webp 390w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-460x460.webp 460w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-554x554.webp 554w" sizes="100vw" title="Why Associations Are Better Than Corporations | association management trends"></a>Discover why associations thrive by being unbusinesslike, balancing mission, member value, and money over singular profit, offering unique insights for leaders.]]></description>
  2835. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/associations-are-better-than-corporations/" title="Why Associations Are Better Than Corporations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-150x150.webp" class="webfeedsFeaturedVisual wp-post-image" alt="Why Associations Are Better: Breaking the Mold of Traditional Corporations." style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-150x150.webp 150w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-60x60.webp 60w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-80x80.webp 80w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-100x100.webp 100w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-120x120.webp 120w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-140x140.webp 140w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-200x200.webp 200w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-360x360.webp 360w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-390x390.webp 390w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-460x460.webp 460w, https://sequenceconsulting.com/wp-content/uploads/2023/08/breaking-the-mold-why-associations-outshine-traditional-corporations-554x554.webp 554w" sizes="100vw" title="Why Associations Are Better Than Corporations | association management trends"></a> <div data-elementor-type="wp-post" data-elementor-id="3026" class="elementor elementor-3026" data-elementor-post-type="post">
  2836. <section class="elementor-section elementor-top-section elementor-element elementor-element-ab15bb2 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="ab15bb2" data-element_type="section">
  2837. <div class="elementor-container elementor-column-gap-default">
  2838. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18635bf" data-id="18635bf" data-element_type="column">
  2839. <div class="elementor-widget-wrap elementor-element-populated">
  2840. <div class="elementor-element elementor-element-6719d34 elementor-widget elementor-widget-text-editor" data-id="6719d34" data-element_type="widget" data-widget_type="text-editor.default">
  2841. <div class="elementor-widget-container">
  2842. <p>This article first appeared in Sidecar as <a href="https://sidecarglobal.com/organizational-culture/be-unbusinesslike-why-associations-are-better-than-corporations/" target="_blank" rel="noopener">&#8220;Be Unbusinesslike: Why Associations are Better Than Corporations&#8221;</a></p> </div>
  2843. </div>
  2844. <div class="elementor-element elementor-element-7085dc3 elementor-widget elementor-widget-text-editor" data-id="7085dc3" data-element_type="widget" data-widget_type="text-editor.default">
  2845. <div class="elementor-widget-container">
  2846. <p>Name a model organization. What did you think of? It is probably a corporation exuding strategy and efficiency with an engine of innovation and progress, like Apple, Amazon, or Google. You probably don’t think of an association; they have little in common with the corporations typically held up as beacons of organizational success. But is that a bad thing?</p><p>Up-and-coming association leaders from corporate backgrounds are often shocked and bewildered by how their new organization works. They may ask themselves, “How does anything get done here at all?“</p><p>But anyone familiar with the association space knows that things do get done; not only that, but they also get done well, and associations are built the way they are for a reason. The best leaders understand the things that make associations unique and often challenging, are also what make them successful.</p><p>So, how do you recognize and embrace those opportunities and become a wiser and more effective leader?</p> </div>
  2847. </div>
  2848. <div class="elementor-element elementor-element-cded554 elementor-widget elementor-widget-heading" data-id="cded554" data-element_type="widget" data-widget_type="heading.default">
  2849. <div class="elementor-widget-container">
  2850. <h2 class="elementor-heading-title elementor-size-default">1. THERE IS MORE THAN ONE BOTTOM LINE</h2> </div>
  2851. </div>
  2852. <div class="elementor-element elementor-element-0558414 elementor-widget elementor-widget-text-editor" data-id="0558414" data-element_type="widget" data-widget_type="text-editor.default">
  2853. <div class="elementor-widget-container">
  2854. <p>Corporations work towards one bottom line: profit. Ultimately, a corporation exists to make money; the more you make, the better you are. Conversely, associations have three bottom lines to manage simultaneously – Mission, Member Value, and Money.</p><p>Each is just as important to the organization’s success as the last. As an association, you&#8217;re failing if you&#8217;re only good at one of these things. Great associations work at the intersection of these strategic imperatives, harmonizing their efforts in each area to maximize their results. If done well, the whole is greater than the sum of the three parts.</p> </div>
  2855. </div>
  2856. <div class="elementor-element elementor-element-76e7e60 elementor-widget__width-initial elementor-widget elementor-widget-heading" data-id="76e7e60" data-element_type="widget" data-widget_type="heading.default">
  2857. <div class="elementor-widget-container">
  2858. <h3 class="elementor-heading-title elementor-size-default">2. ASSOCIATIONS MUST BE MANY THINGS AT ONCE</h3> </div>
  2859. </div>
  2860. <div class="elementor-element elementor-element-e26fef5 elementor-widget elementor-widget-text-editor" data-id="e26fef5" data-element_type="widget" data-widget_type="text-editor.default">
  2861. <div class="elementor-widget-container">
  2862. <p>Associations are one organization in name only. They’re not one organization but a conglomerate of businesses that share a mission and brand. Associations might have a membership business, a publishing business, an events business, an advocacy firm, and a charitable organization all under the same roof. Each of these businesses has different goals that sometimes intersect but often don’t.</p><p>In its worst form, this manifests as working in silos, each organization doing its own thing and never mind the others. In its best form, it comes to life as a strong independent organizations uniquely contributing to the same triple bottom line.</p> </div>
  2863. </div>
  2864. <div class="elementor-element elementor-element-cb42da2 elementor-widget elementor-widget-text-editor" data-id="cb42da2" data-element_type="widget" data-widget_type="text-editor.default">
  2865. <div class="elementor-widget-container">
  2866. <p>It&#8217;s the difference between Frankenstein’s monster and a duck-billed platypus. Frankenstein’s monster is built from parts that don’t go together, resulting in something ugly and frightening and a platypus, part beaver, part duck, part who knows what looks so strange you might think it was fake. But it&#8217;s exquisitely adapted to its Tasmanian environment in a way no other creature is.</p><p>If the Googles and Amazons of the world are the “purple unicorns,” associations are the platypi. Unicorns are sexy, but they don’t do so well in the wilds of Tasmania.</p> </div>
  2867. </div>
  2868. <div class="elementor-element elementor-element-3c673ce elementor-widget elementor-widget-heading" data-id="3c673ce" data-element_type="widget" data-widget_type="heading.default">
  2869. <div class="elementor-widget-container">
  2870. <h3 class="elementor-heading-title elementor-size-default">3. POWER IS HYPER-DISTRIBUTED</h3> </div>
  2871. </div>
  2872. <div class="elementor-element elementor-element-8eae03c elementor-widget elementor-widget-text-editor" data-id="8eae03c" data-element_type="widget" data-widget_type="text-editor.default">
  2873. <div class="elementor-widget-container">
  2874. <p>Associations have more goals and faces than corporations – and more bosses, too. In a company, business units report to executives, who report to boards, who report to shareholders, all focused on their single bottom line. Associations may have many hierarchies and power centers. The publications business may have its executive team, membership may have its executive team, and the foundation will be a separate corporation altogether.</p><p>If this were not complex enough, the executives report to a board of volunteers (there may be more than one of those, too). These boards often have committees- often lots of committees–overseeing the association&#8217;s work in great detail. Finally, volunteer leadership changes all the time, as often as every year, and a new set of leaders comes in with their ideas.</p><p>On the face of it, this is madness. What sane person would contrive such an organization? A rational person who truly understood the role associations play.</p><p>The role of an association is not to achieve goals. It&#8217;s to empower many people with one shared purpose to achieve many different goals together. An association&#8217;s purpose is to serve its constituents&#8217; shared purpose. It does not matter if the work gets done if it loses sight of that purpose or leaves people behind.</p> </div>
  2875. </div>
  2876. <div class="elementor-element elementor-element-3b65193 elementor-widget elementor-widget-heading" data-id="3b65193" data-element_type="widget" data-widget_type="heading.default">
  2877. <div class="elementor-widget-container">
  2878. <h3 class="elementor-heading-title elementor-size-default">4. AN ASSOCIATION'S SUPERPOWER, CONSENSUS</h3> </div>
  2879. </div>
  2880. <div class="elementor-element elementor-element-ff8abb6 elementor-widget elementor-widget-text-editor" data-id="ff8abb6" data-element_type="widget" data-widget_type="text-editor.default">
  2881. <div class="elementor-widget-container">
  2882. <p>If you did not know better, you would think associations are badly broken versions of corporations begging for re-engineering. In over two decades of working with associations, I have rarely come across an organization that is not convinced they are seriously defective in some way. Some of these are the most influential associations on the planet.</p><p>And while associations are messy and maddeningly complex, often slow and inefficient, for a reason – it allows them to be great at what they do.</p><p>So, how do they get anything done? In the most unbusinesslike way possible: consensus. Great association leaders maintain a loose, flexible consensus that balances all the competing priorities and the triple bottom line. It is often slow and only sometimes pretty. Some call it “Pathological Democracy.” But being unbusinesslike makes associations the only organizations capable of doing what they do.</p><p>Strong associations and strong leaders own their mess and complexity. They embrace the need for endless consensus-building. They combine their many far-flung efforts to drive all three of their bottom lines – mission, membership, and money- in harmony. They are unbusinesslike. And proud of it.</p> </div>
  2883. </div>
  2884. <div class="elementor-element elementor-element-025e695 elementor-widget elementor-widget-spacer" data-id="025e695" data-element_type="widget" data-widget_type="spacer.default">
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  2886. <div class="elementor-spacer">
  2887. <div class="elementor-spacer-inner"></div>
  2888. </div>
  2889. </div>
  2890. </div>
  2891. </div>
  2892. </div>
  2893. </div>
  2894. </section>
  2895. </div>
  2896. ]]></content:encoded>
  2900. </item>
  2901. </channel>
  2902. </rss>
  2903.  

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