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<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>srhimssms.info</title> <atom:link href="http://srhimssms.info/feed" rel="self" type="application/rss+xml" /> <link>https://srhimssms.info</link> <description></description> <lastBuildDate>Tue, 22 Aug 2023 09:32:11 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.1.3</generator> <item> <title>How To Start A Service Business</title> <link>https://srhimssms.info/how-to-start-a-service-business,html</link> <comments>https://srhimssms.info/how-to-start-a-service-business,html#comments</comments> <pubDate>Thu, 30 Mar 2023 14:21:47 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[business]]></category> <guid isPermaLink="false">http://srhimssms.info/?p=66</guid> <description><![CDATA[Setting Up A Service Based Business For BeginnersAlthough there are exceptions where both entities are entwined into one, most basics of the business is built around one unifying category so that the intentions and goals are clearly and visibly set.This distinction allows the individual to then decide of the accompanying tools that should be chosen [...]]]></description> <content:encoded><![CDATA[<p> Setting Up A Service Based Business For BeginnersAlthough there are exceptions where both entities are entwined into one, most basics of the business is built around one unifying category so that the intentions and goals are clearly and visibly set.This distinction allows the individual to then decide of the accompanying tools that should be chosen for the purpose of enhancing the business experience and also to contribute positively to the ease of running the business entity.Most service based forays are labor intensive which the business entity revolves around. This is either packaged as the selling of expertise in a particular field or the selling of the actual “engines” that produce the desired outcome that bring in the revenue.Either way the quality, efficiency, attention and detail that is exercised within the business are the eventual elements that are going to make or break the business foray into the revenue churning mechanism.Basically offering the time frame required to create a particular service or to provide the content of the project itself is how the cost factor is calculated and the profits are gained in the service based business.Therefore, the individual would have to factor in the cost of business entity by the labor intensive tool it provides, in order to provide a suitable base line for the eventual calculation of the profits and the pricing suitable to be demanded.Alternatively the value of the service based business can be calculated on the value of the service being provided in a consultancy capacity which is evaluated against the insights the said service will bring to the company with the intention of creating a system thereby the said company is able to save or be more cost effective.Being able to identify a suitable and good service based company is very important if the new business or existing business owner intends to hire its services to help enhance the site’s potential.Identifying the characteristics of a particular service based company and matching them to the needs of the site in question will allow the business owner is make an informed decision of the merits of the chosen service.Do Your Research First-Customer perception of a company is very important to the progress and eventual success of any business endeavor, therefore it is very important to be able to identify the appropriate service based one to best suit the individual’s needs.Being able to provide good service should always be the prime concern of any business entity especially if its revenue earning power depends on this one factor.Market research is often the best way to identify the companies that have good track records and are capable of delivering what they promise.This information can easily be sourced over the internet as these companies will be active in presenting their achievements for all interested parties to view.It is also an excellent platform for potential clients and competitors alike to note the merits of the presenting service based company.Being well-placed on the search engine rankings will allow the service based company to be more visible and thus make it easier to garner the intended customer base to ensure its consistent success.The features of a good service based company would have to include the value added by the business entity from the input stage to the output stage where the results are then measured by its success rates.These input stages are often regarded as the commodity phase and the processes that it is designed around have to ensure the successful output stage which is where the end desired results are more than adequately met.Making a sale or pushing a business proposition is never an easy task to accomplish for some, therefore having the relevant assisting tools at hand should provide the individual with some encouragement to see the process to success.Marketing Skills-The following are some tools that can prove to be of great assistance to any individual intending to beef up their marketing skills:Making use of as many online tools as possible to promote the business or product intended is one way to start the enhancement of the marketing skills venture.Using blogs to create the interest and visibility for the item is something that should be considered as this is one way to get the attention of the target audience without much cost incurred.Working together with others is another way to beef up an individual’s marketing skills. Being part of a team effort where the individual’s talents and contributions are noticed and acknowledged is definitely an encouraging factor and helps the individual to be more adventurous and keen on honing his or her skills further.Availing one’s self to be listed on freelance job sites is also another way of beefing up the marketing skill of an individual. The fact that the visibility factor the site can bring to the individual will help the person focus more on ensuring the eventual connections made are optimized and locked in at the earliest opportunity.Social websites are also a good platform to introduce one’s marketing skills to the masses.Because of the competitiveness of all the participants in this particular platform the individual will subconsciously be forced to step out and ensure his or her participation leaves a positive impact on the interactions.Showcasing all the positive skill of the marketing process will eventually earn the respect and attention of others looking for such services.Create Your Website-Creating a website can be a challenging feat for those not very internet savvy, however it is not altogether a task that is formidable in nature. With a little startup knowledge and tips anyone can successfully attempt to put together their own website.The following are some guidelines that will help ease the process:Registering the suitable domain name is the first step to take when designing a website.The choice of this domain name should ideally take into consideration the relevance the name has to the intended site, an easy to remember reference, one that is short yet descriptive and whether it has the right extensions tagged to it such as.net,.com,.org.The next step would be to set up a web host account and this would entail the picking one that can provide the services the individual would need for the website.Although cost is always a factor for every business endeavor, it would be advisable to avoid using the cheaper and inexperienced ones available as this might end up costing the individual in the future.The follow up step would be to point the domain to the web host in place.This is a fairly simple exercise, however if the individual faces any potential problems along the way there are always assisting platforms to tap into to get the relevant help or explanations.Getting a word press linked to the site is another important step to incorporate into the setup. This word press is a free platform that is used by bloggers and allows the individual to build the website with the minimum of effort while making it user-friendly always.Last but by no means the least, would be for the individual to organize the website.This process would involve the backtracking exercise to ensure there are no defaults that would cause the viewer to be put off when visiting the site.Learning to build websites isn’t the complex technical process a lot of people think it is. All you really need to do is come to our website and get access to 300+ Tutorials that show you step by step how to build a website, and so much more, and start playing around with building your own websites.Advertising Ideas-In order to stay competitive it is necessary to always be able to have fresh views and ideas to present to potential customers and target audiences. Without such innovations the website will become stagnant and outdated thus eventually causing the original high volume of traffic flow to thin out. Brainstorming is one way of gathering and creating new ideas that would benefit any endeavor.Some of the ways that can be adopted to bring forth interesting and innovative ideas at the brainstorming sessions are facilitated by encouraging the participants to simulate the mindset of the customer or the intended target audience.By doing this the participant are more likely to anticipate the needs and wants of the customers and target audience and design any changes to fit into this discovery.Bringing people together to discuss ideas at the same time and in the same place is also another good advantage the brainstorming sessions can facilitate.Advertising ideas and campaigns can be discussed in “real time” as opposed to having emails flying about which is less effective and time-consuming and even confusing at times.Brainstorming for advertising purposes, should ideally take into account the following points:Problem definition and identification should be done at the very onset of the exercise. With this clearly outlined, other factors can then be worked on in line with the initial problem discovery information.Custom designing can also be worked on within the brainstorming session, as the collaboration of views can contribute to finding the one idea that is going to eventually used to build the campaign around.Customer Service-Making a sale is only the first step is the relationship building exercise, which will eventually contribute to either the success or failure of any business endeavor. Therefore, it is important to pay attention to the customer service offered to cement the success rate desired.The following are some tips as to how to stay on top of the customer service exercise:Taking the customer for granted is the first and most common mistake most businesses make. This is especially evident when the business has expanded to now successful and comfortable levels. Often forgotten is the customers that brought the business to such heights in the first place.Therefore, it is very important to keep in touch with the customers so that vital information can be obtained about the current needs and wants of the customer.In the quest to stay informed and provide optimum customer service another point to consider and exercise is the importance of being fresh and innovative with ideas that are going to keep the customer coming back for more.When boredom sets in the customer will usually simply look elsewhere for the next new exciting thing that attracts their attention.Therefore, in order to induce customer loyalty innovative ideas should be a constant feature within the business.Happy Customers Are Loyal Customers-Training staff to treat each customer with respect and individuality is well worth the effort. Sometimes this positive treatment is the defining factor that keeps the customer coming back, even if the products are not exactly the best in the market.Having the protocols in place for quick and efficient responses to a customer’s queries or grievances, is one way of ensuring the individual stays a loyal customer and does not spread negativity about the business or product. Happy customers are loyal customers.In most cases it is rather difficult to specifically categorize businesses into specific service based styles. This is mainly because a lot of businesses tend to incorporate different platforms and strategies into the actual blueprint of the business format.However, there are some that can be clearly defined as service based business companies and the following are some of these examples:Types Of Service Based Business-Such service companies may include the likes of services provided by doctors, accounts, architects, actuaries, lawyers and other related fields.On a more creative side one may include the likes of services provided for by fabric designers, fashion designers, color scheme artists and many more as the list of such endeavors can be quite overwhelming.Most service type companies rarely have appreciable inventory as the purchases for usually made with the objective of facilitating a job thus the need to carry any inventory would not be necessary.Merchandising companies can also be considered service style enterprises as they to provide a service of sort to the customer base.However, this service is based solely on providing tangible elements rather than just the action of extending physical service. The generation of revenue is from the actual sale of the inventory rather than from the service extended.Manufacturing companies also come under the category of providing a service to the industry and the customer needs. In this scenario the products or items are made and sold within the company’s business entity thus ensuring monetary gains are derived both from the product and the service offered by manufacturing the product.All these different types of basic service providing entities are all in place with one goal in mind and that is to create the platform for revenue earning potential. Therefore, in order to understand and identify which would be best suited for the individual business owner, more research should be done to find the style that best suits the individual’s needs.OK, so I hope this article gives those looking to start their own online service based business a better understanding on what it takes to set up and grow a successful online serviced based business.To your great success on your online business journey, Bob </p><div class="mads-block"></div>]]></content:encoded> <wfw:commentRss>https://srhimssms.info/how-to-start-a-service-business,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>There is an excessive amount of traffic coming from your Region.</title> <link>https://srhimssms.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region,html</link> <comments>https://srhimssms.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region,html#comments</comments> <pubDate>Thu, 30 Mar 2023 14:10:45 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[business]]></category> <guid isPermaLink="false">http://srhimssms.info/?p=64</guid> <description><![CDATA[#EANF#]]></description> <content:encoded><![CDATA[<p>#EANF#</p>]]></content:encoded> <wfw:commentRss>https://srhimssms.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Get Affordable Home Insurance in Calgary</title> <link>https://srhimssms.info/get-affordable-home-insurance-in-calgary,html</link> <comments>https://srhimssms.info/get-affordable-home-insurance-in-calgary,html#comments</comments> <pubDate>Thu, 30 Mar 2023 12:45:49 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Insurance]]></category> <guid isPermaLink="false">http://srhimssms.info/?p=62</guid> <description><![CDATA[There are many reasons to get home insurance in Calgary. First of all, you want to make sure your house, cottage, or tenancy is covered for damage, theft, and flooding. Secondly, you want to know if you are overpaying for home insurance, and if you are, you want to know if you have access to [...]]]></description> <content:encoded><![CDATA[<p> There are many reasons to get home insurance in Calgary. First of all, you want to make sure your house, cottage, or tenancy is covered for damage, theft, and flooding. Secondly, you want to know if you are overpaying for home insurance, and if you are, you want to know if you have access to a more affordable insurer. We can help you connect with a live insurance broker who will give you the information you need to insure your house in Calgary. You can also request a quote from at least 10 Canadian home insurers, so you can compare rates.Typical Home Insurance Premiums<br />Home protection prices are different for rented and owned properties. Tenants insurance for rented homes covers the basic contents of a house and some liability (you may need a separate policy for fine art, wine collections, furs, and other expensive, atypical items). Tenants insurance is often cheaper than homeowners insurance.Homeowners insurance covers the building and its exterior, as well as risks connected to theft, fire, earthquake, etc. Since the value of the building is much higher than the contents of a rented unit, homeowners insurance premiums are significantly higher than are the premiums for tenants insurance.In order to have a broader picture of home insurance rates in Canada, here are statistics of the average home rates in Alberta, Ontario, British Columbia, and Canada. These statistics are provided by InsurEye.In Alberta, monthly house insurance rates are typically $84 for homeowners and $49 for renters.In Ontario, monthly home insurance rates are typically $78 for homeowners and $42 for renters.In British Columbia, monthly home protection rates are typically $85 for homeowners and $47 for renters.Across Canada, monthly home insurance rates are typically $77 for homeowners and $41 for renters.Examples of Calgary Home Insurance Quotes<br />Home insurance quotes in Calgary depend on the size of a building, its location, and possible risks (like flooding). The following examples of house insurance quotes will help you better understand how much home insurance can potentially cost you:· For a 2,800 square foot, two-storey house in Calgary, in the neighbourhood of Altadore near River Park, expect approximately $98 monthly ($1,176 a year).· For an 850 square foot, two-bedroom condominium on the 12th floor in downtown Calgary, next to Central Memorial Park, the insurance costs are approximately $23 a month ($276 a year).· For a one-storey house in Calgary, in the Mount Pleasant neighbourhood, located close to 4th St NW and the Trans-Canada Highway, the insurance is approximately $62 monthly ($744 a year).Flooding Coverage for Homes in Calgary<br />Since Calgary often sees flooding, every homeowner should be prepared for the possibility of this risk and should understand the main aspects of home protection and flooding. One thing you should keep in mind is that home protection in the flood-endangered areas of the city is more expensive because of the much higher risk.There are four main types of flooding. It is important to remember that your home insurance policy treats each of them differently:1. Overland flooding occurs as a consequence of water (rain or melting snow) entering your house from the outdoors. Standard insurance in Calgary does not cover expenses from overland flooding. However, some companies do provide coverage for this type of flooding at an additional cost.2. Roof leakage can be covered or not covered, depending on the factors that caused it. If the roof was in poor condition from the beginning, your insurance provider will not cover the damage. Your home insurance will most likely cover damage from a natural cause, like hail.3. Your insurer will cover plumbing issues, only if you comply with the rules in your policy, such as having somebody visit your home while you are not there for extended periods of time (for example, while you are on vacation).4. Sewer backup happens when wastewater is driven back into your house. Traditional home protection does not cover this type of flooding. However, you can always purchase this type of coverage as an addition to your home insurance policy.The Difference Between Condo and Tenants Insurance in Calgary<br />Owners of condos can purchase homeowners insurance for their condo. The condominium corporation purchases commercial condo insurance. The difference between these two policies is in what part of the condo they cover. The homeowners insurance covers the contents of the condominium. The coverage also includes protection for upgrades, locker contents, third party liability, theft, additional living expenses, and sometimes special insurance assessments.The commercial condominium corporation’s insurance covers the building’s exterior (envelope), together with its infrastructure and common areas.Condo renters in Calgary need tenants insurance to cover the contents of their condos. This type of protection is usually mandatory and is part of the rental contract. In addition to the coverage of contents against theft, fire, and other hazards, the insurance also extends to third party liability and additional living expenses. Living expenses are for the cases when the condo is unlivable (due to earthquake, flood, fire, etc.), so the renter is forced to live in a hotel or rental unit until the condo repairs are complete.10 Ways to Save on Home Insurance in Calgary<br />Here are a few ways to save on your home coverage. For more savings, get an insurance quote and contact an insurance expert.1. Professional membership. Members of unions or professional organizations can get a discount on their home insurance. Insurance companies, like Meloche Monnex Insurance, also provide their members with insurance policies.2. Hydrant or fire station. If your home is close to one of these things, you can ask for a discount from your insurance provider.3. Discounts for students. Some insurance providers give discounts for students. As for dependent students who live alone, their parent’s home insurance may cover the insurance on their apartment at no additional charge. For example, Desjardins Insurance provides this discount.4. Discounts for graduates. TD Insurance is an example of an insurer that offers discounts for graduates from post-secondary institutions like McGill University or the University of Toronto.5. Quit smoking. Many insurance companies increase home protection premiums for smokers due to the potential fire risk.6. Change your policy. Those with tenant insurance should rethink the size of their coverage – perhaps some things that do not have much value do not need additional coverage.7. Security of your home. Does your home have additional security, like a doorman or security guard? This might get you a discount from your insurance provider.8. Direct insurer. Also called a captive agent, a direct insurer represents one company and can offer their products for a cheaper price when compared to insurance agents or brokers.9. Consumer reviews. Other home insurance consumers often share their experiences of purchasing insurance and making claims. Thanks to these insights, you will be able to avoid unexpected costs and overpayment.10. Compare prices. You can get home insurance quote in Calgary for a cheaper price thanks to the price comparison tools that show you the rates of the same services provided by different insurance companies. </p>]]></content:encoded> <wfw:commentRss>https://srhimssms.info/get-affordable-home-insurance-in-calgary,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>What Are Website Inspectors And How Can Website Inspectors Improve Search Engine Rankings With SEO</title> <link>https://srhimssms.info/what-are-website-inspectors-and-how-can-website-inspectors-improve-search-engine-rankings-with-seo,html</link> <comments>https://srhimssms.info/what-are-website-inspectors-and-how-can-website-inspectors-improve-search-engine-rankings-with-seo,html#comments</comments> <pubDate>Thu, 30 Mar 2023 11:43:41 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://srhimssms.info/?p=60</guid> <description><![CDATA[As their name suggests, website inspectors examine flaws in websites in order for clients to obtain higher search engine rankings. Website inspectors carry out full SEO (search engine optimization) evaluation of websites and report suggested changes that should be made in order to make a website more search engine friendly.Website inspectors perform in-depth SEO website [...]]]></description> <content:encoded><![CDATA[<p> As their name suggests, website inspectors examine flaws in websites in order for clients to obtain higher search engine rankings. Website inspectors carry out full SEO (search engine optimization) evaluation of websites and report suggested changes that should be made in order to make a website more search engine friendly.Website inspectors perform in-depth SEO website analysis of website HTML code, including META tags and Alt image tags, along with SEO analysis of website design, keyword text weight, download time and other SEO features. Website inspectors then produce a detailed SEO report consisting of manually generated META tags, alt tags and suggest other website alterations.There are a number of differences between website inspectors and other SEO companies. Most SEO companies only evaluate and report on general website HTML code and limited website design features. By contrast, website inspectors will offer detailed evaluations and SEO reports of HTML code, and all aspects of website design from textual relevance to aesthetic design. Website inspectors will offer a comprehensive SEO report consisting of workable alterations that should be made to a website in order to significantly improve search engine rankings for the long-term. General SEO companies, by contrast, will only focus on what is wrong with a website without offering many good suggestions to improve search engine rankings.Most general SEO companies will provide customers with “cookie cutter” style SEO reports. This is to say that the vast number of SEO companies will evaluate a website using automated, report generating software and send their client a print out of a generic SEO report. Such SEO reports will provide irrelevant information to the client’s website and will not provide any solid suggestions as to alterations that should be made in order to improve search engine rankings. By contrast, a website inspectors company will treat each website as a unique piece of material. A good website inspectors SEO company will refrain from using any automated software to analyse a website or to generate an SEO report.Promoting user-friendly SEO reports and ethical, ‘white hat’ SEO practices is key to the ethos of website inspectors SEO companies. All good website inspectors SEO companies will refrain from using the out-dated practice of automated website submissions. Most generic SEO companies continue to use automated submission software although they know by now that such software submits websites to unorthodox, unethical sources such as FFA pages and link farms. Top search engines regard submissions to such sources as ‘spamming’ and will ultimately result in websites being placed in the Google Sandbox for extensive periods of time, if not banned from search engine rankings entirely. Website inspectors SEO companies will only promote the ethical use of manual website submissions to discriminative sources.Another consideration is that website inspectors SEO companies will alter their services to suit their client’s needs. Good website inspectors SEO companies now offer on-site or on-page SEO website designs and SEO implementations in order to save clients a lot of time and hassle. Website inspectors offering on-site SEO website design will ask clients for access to website files in order to improve website features directly, so as to improve search engine rankings. Onsite SEO web design is a firm favourite of website inspectors clients who have limited website design and SEO implementation knowledge in order to promote their website in search engine rankings. Website inspectors SEO companies are seeing a great rise in clients opting for onsite SEO web design as they know that all onsite SEO web design implementations are performed by professionals who are well aware of effective and ethical SEO practices.With all of these factors in mind, it is strongly recommended that clients seeking good SEO in order to improve website rankings look for website inspectors SEO companies if they wish to see long-term, positive search engine rankings. With comprehensive SEO reports and the option of onsite SEO web design at hand by SEO professionals, website inspectors are the way to go for anyone looking for strong and successful search engine rankings. </p>]]></content:encoded> <wfw:commentRss>https://srhimssms.info/what-are-website-inspectors-and-how-can-website-inspectors-improve-search-engine-rankings-with-seo,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Are Investment Costs of Business Internet Marketing Higher Than You Might Think?</title> <link>https://srhimssms.info/are-investment-costs-of-business-internet-marketing-higher-than-you-might-think,html</link> <comments>https://srhimssms.info/are-investment-costs-of-business-internet-marketing-higher-than-you-might-think,html#comments</comments> <pubDate>Wed, 29 Mar 2023 17:30:20 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Internet Marketing]]></category> <guid isPermaLink="false">http://srhimssms.info/?p=58</guid> <description><![CDATA[Having just started to use internet marketing in our own business and trying to bring together all the different components to deliver a set of desired outcomes, we have discovered it is not a simple task. We have created a huge amount of online content from websites, blog sites, micro-blogging, and social media network participation. [...]]]></description> <content:encoded><![CDATA[<p> Having just started to use internet marketing in our own business and trying to bring together all the different components to deliver a set of desired outcomes, we have discovered it is not a simple task. We have created a huge amount of online content from websites, blog sites, micro-blogging, and social media network participation. But and it is a big but, how do you convert all this activity (or lack of it) into a coherent message that brings visitors to your target online content and transcends to registrations and / or sales?To be honest we have been merrily creating web content, accounts on twitter, Facebook pages, blogs and regularly posting but without paying specific attention to the direction or the message. This has been a conscious choice on our part as we were not ready to join everything up yet, so we just started by increasing our online profile until we were set to go. I think this is one of the big hurdles for most people entering Internet Marketing at any level is… why am I doing this? Why am I posting content onto Blogs, twittering, when no one is visiting anyway? I’m not reading my other 1000 followers tweets, so I am sure they are not reading mine! If I’m the only one ready what I’m writing I’d sooner not bother! 2 Blog posts a day, why? for what? What am I going to say? What difference will it make?We expect those new to Internet Marketing to blindly accept that ‘you should get a blog, you should use Twitter and join Facebook… trust me… you will see the benefit, later on everything will be much clearer…’Here then is the issue… of course signing up to these services, Blogs, Twitter, Facebook, Linked in or any other social media platform is not in itself going to make any difference to a business. Just the same as printing some leaflets for a mailshot and leaving them in the garage, or attending networking meetings and not talking to anyone, these won’t make much impact either.The facts are that Internet Marketing is a complex business. It performs the functions of building individual’s profiles and credibility, Brand awareness and product / service sales via one medium. Each of these areas requires different techniques, services and strategies online, but you can’t go about this in a half baked, apathetic manner. Internet Marketing has the ability to transform businesses, enable small companies to compete with the ‘big boys’ and build new enterprises from nothing but not by making one blog post a week, the odd twitter tweet now and then and complaining that sales haven’t increased yet!So what is the reality? The reality is this, that Internet marketing provides the ability to reach 100,000′s of people and quickly, but it won’t happen without effort… A LOT OF IT!Most Small Business’s are owned privately, very often by the entrepreneur who found a niche, designed a new product or took advantage of an opportunity. These individuals are often technical people and suffer from the old ‘Feast and Famine’ syndrome that finds refuge in Micro and small businesses. When we’re in Sales mode we are extremely busy, when servicing customers, prospects dry up… then we’re found scratching around for business again which happens, eventually, months after we needed it.Now typical business owners don’t think of themselves as sales people and will readily admit they don’t like this part of the business and yet without it the business can’t survive. I’ve heard many a business owner admit they are not sales people, ‘I’m basically too honest to be a sales person’ as if a sales person’s role was to somehow convince someone to buy a product they don’t need and don’t want. Well, let us now separate Marketing from Sales.Marketing is encouraging people to consider your products and services… visitors if you like, whereas Sales is the matching of the customers requirements to your offerings. At no point in this is there any persuasion or manipulation… better still, much of this sales process can be automated with Internet Marketing. Marketing requires an audience to market too… sales requires us to provide information, substantiate our offering and provide a method to engage with us.You will hear this time and time again with the Internet Marketing crowd… ‘the money is in the list!’ and if we are to market successfully then having a list to inform on a regular basis is absolutely essential. If we apply this to offline marketing, most of the hard work in sending out a mailshot was creating a quality list of people in the first place… our target audience! If we are to engage the services of a Direct Marketing company for a telephone campaign… at some point before this a list must be found, either from an existing database or bought from an organisation specialising in such Lists, the higher the quality the better.So let us now see what relevance our Online – Internet Marketing activities have in identifying a target market. Consider Facebook, Linked-in, Twitter, Blog subscribers and Registrations for an ezine or other regular communication… what are these?They are lists of course! lists of people who in some way have connected with you and are probably comfortable to receive correspondence from you or your business. Herein lies the secret then behind why we should bother at all to seek people out, follow and be followed. List building… and the good news is that it can be quite good fun too!Now in our business we have 5 main products offerings… some of these products have an overlapping potential audience, others do not. It may be necessary therefore to have multiple accounts for Twitter and / or a separate Facebook page for the different audience. Already you can see that if we are to manage, maintain and post for each product on a regular basis (desirable) then this is a substantial amount of work.One of the difficulties that some of my colleagues have with building a large list of friends or followers is, ‘How can you possibly keep in touch with all these people?, I struggle to stay in touch with my immediate relatives’ and for sure, personally corresponding with 60,000 people is not viable… but this is not the point.These social sites represent a massive network of interconnected people, you are not necessarily communicating on a 1-2-1 basis (although you can do this) but rather are broadcasting what you want to say to everyone who is connected and often to their immediate connections as well!! Suddenly we have the ability to get a message to a very large audience with a single post.Now… most people certainly with Twitter won’t see your post, and a good many won’t in Facebook or Linked-In either, however this is not an issue. It is not our problem to worry about who will see our posting or not, that is not our responsibility and we should avoid getting attached to the outcome. Our role is to provide the information (post), that is it… Now there is a magic number in marketing and sales this is 3%. This little number is very important. It is the recognised average response rate in a cold market… sometimes it can be more, often less. If we sent out 1000 mailshots then it would be acceptable to set a benchmark of 30 as the number of positive responses. This is about the same % that I have experienced in responses to click-through’s on Tweets and Facebook postings. Taking these numbers if we tweeted with a follower list of 30,000 then we could expect around 900 visits. We have absolutely no idea which ones will click the link… or tell a friend or retweet, however the figures can be quite staggering… Imagine if you worked with other ‘Big List’ owners and offered a percentage to tweet to their lists… and you did this 3 times per day… the number of visits could become very large indeed.The lists provide us with a ‘potential market’ for our products and the purpose of this article is not to go into the detailed techniques for building lists, only that it should be very high up on the list of priorities. So how much time, money and effort should be put into this exercise?The answer to this question depends on the nature of a business, the ideal customer profile and many other factors, clearly a restaurant has a different set of requirements to someone selling a digital product (such as an ebook) globally. The first thing is to decide an Internet Marketing strategy which is complimentary to the business, once this is defined then the activities required become much clearer.Once the basic Architecture of the marketing is defined then comes the work and the Investment. If I look at our business as an example, we have invested in three key areas, Colateral, People and services. Lets look at what is involved in each of these -:CollateralWe have 5 blogs, 6 websites (some complex, some a single page), 7 Twitter accounts, Facebook (4 Business Pages), Linked-In, Ecademy, Hub Pages, StumbleUpon, Squidoo and other online social networking accounts, all these had to be set up, populated, and now managed on an ongoing basis. This is not something which can be done in 20 minutes per day. We have to work all of these resources on a regular basis to keep ourselves in the ‘Public eye’.PeopleWe have invested in 1 full time person, plus both myself and another member of staff allocate 3 or 4 hours per day to Internet Marketing activities. Firstly staff require training to use the tools that enable us to work our internet marketing, including analyze results. These resources manage our social networking sites, engage with our contacts frequently, update profiles as things change and post new content constantly. This cost alone is over $3000 per calendar month, developing and building our online presence.ServicesWe utilise a number of ‘helper’ services which are online and rented monthly, these include subscriptions to some Business Networks, Shopping cart and checkout services, Databases that contain sign-ups for ezines and regular communication, Membership platforms, Blogging services and many many more. None of these services are hugely expensive month on month but vital to continue our Online Marketing activities.In ConclusionBusiness Internet Marketing – Taking an offline business and using Internet Marketing techniques to increase sales utilises many of the techniques and tools that conventional Internet Marketing has developed and built over the past 8-10 years. We have all heard the stories of individuals with no overheads generating large monthly incomes without setting foot outside their door, but Internet Marketing is moving into a new phase, one where Offline Businesses will seek to engage the Internet to work for them.I speak with many Micro and Small businesses on a regular basis and most are oblivious to Internet Marketing and what it could do for them, whether this is because no one has yet bothered to show them, or there is a fear and reluctance to dance with the unknown, or a bit of both perhaps. One thing is for sure, Business Internet Marketing will be deployed by every business over the coming 10-20 years and it is set to be one of the largest markets worldwide.As we saw with offline marketing in the past where we had PR, Advertising and Marketing agencies, so we shall see the emergence of similar businesses offering Business Internet Marketing services. Traditional companies in this marketing space will need to evolve and offer a completely new range of services The print industry went through a similar metamorphosis some years back, when pre-press production moved entirely to computers and revolutionized the marketplace.As the Internet Marketing industry matures and the ‘Get Rich Quick’ mentality fades, successful Internet Marketers will bring a wealth of experience and begin to offer professional Business Internet Marketing solutions to Small and Medium sized businesses. Not shackled with the conventional trappings of offices the Business Internet Marketers will manage a network of global outsourced resources to deliver high quality, low cost Internet Market solutions. The services will include the whole range of activities from setting up infrastructure services such as Blogs or Shopping carts to transactional activities such as managing Twitter accounts, searching and posting tweets, finding / posting suitable blog posts, even writing articles and sending email campaigns.Without doubt we are on the edge of yet another evolution with the Internet. Some larger companies, such as IBM and Dell have already woken up to the power of using the Internet and Social networking to engage with a global audience, small businesses have been busy surviving the recession… but as the recovery gathers pace, I am sure that Business Internet Marketing will become an attractive proposition for many. </p>]]></content:encoded> <wfw:commentRss>https://srhimssms.info/are-investment-costs-of-business-internet-marketing-higher-than-you-might-think,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Operational Route Accounting ERP Software: Benefits and Obstacles</title> <link>https://srhimssms.info/operational-route-accounting-erp-software-benefits-and-obstacles,html</link> <comments>https://srhimssms.info/operational-route-accounting-erp-software-benefits-and-obstacles,html#comments</comments> <pubDate>Wed, 29 Mar 2023 16:53:27 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://srhimssms.info/?p=56</guid> <description><![CDATA[Whether they are in route sales, pre-order, delivery or equipment service, many companies want to consolidate their operational route accounting functions and activities into one seamless and efficient integrated software system. They want the data to be collected, shared and accessed across departments. They dream of an operational route accounting ERP software solution that facilitates [...]]]></description> <content:encoded><![CDATA[<p> Whether they are in route sales, pre-order, delivery or equipment service, many companies want to consolidate their operational route accounting functions and activities into one seamless and efficient integrated software system. They want the data to be collected, shared and accessed across departments. They dream of an operational route accounting ERP software solution that facilitates the streaming and distribution of company-wide information on every desktop and mobile device.ERP stands for Enterprise Resource Planning. Companies in food and beverage distribution and equipment service management benefit greatly from a well-designed operational route accounting ERP solution. Food and Beverage companies (both in perishable and non-perishable food ) and equipment service companies require software for both operation and accounting. The software organizes deliveries, manages direct store delivery (DSD) as well as equipment service and repair from beginning to end.Yet often a company’s wish for an ERP solution remains a dream. Although the operation may have outgrown the existing software, leadership is often uncertain how to locate a trustworthy vendor, how to find the right software fit, how to budget for it, and ultimately how to successfully implement an ERP solution that integrates the company’s disparate software products into a unified whole.For sure, a correctly chosen ERP solution solves the problems of disjoined and fragmented software processes by creating a coherent, efficient, and reliable software environment with enormous benefits. It runs the entire business operation from beginning to end: from the making of goods and products, to customer ordering, warehousing, truck loading, routing, servicing, delivering, invoicing, billing, and collecting, encompassing all operational and accounting functions into a coherent whole. Yet despite the numerous benefits, many companies do not overcome the initial challenges that accompany the search and implementation of new software.The following discussion aims to help companies in the discernment process. It presents three major benefits of ERP software and elaborates on three frequently encountered challenges that companies face when they search and implement an ERP solution.We begin the discussion with three major benefits of ERP software: (1) it unifies a company’s disparate systems, (2) it automates the entire data flow, and (3) it constantly disseminates all data modifications and updates throughout a company’s operation.Then the article considers three obstacles that often discourage companies from making their ERP dream a reality: (1) companies must find the right software partner, (2) they need to review their current business processes, and (3) they have to deal with the cost factor. But first, let us look into the considerable benefits of ERP software, ultimately, trumping any challenges.Benefit #1<br />One Unified Company-Wide Software SystemA chief benefit of an ERP solution is the software’s power of integrating every task systematically and comprehensively into one company-wide system. This happens because every daily, weekly or monthly function is programmed within the software, which enables every task to become part of the unified system.As an end-to-end solution, ERP software eliminates any patch-work software as well as data imports or exports outside of the unifying ERP solution. ERP software brings together all functions and activities into one single system so that every single data entry point flows into a unified chain of events that is communicated across all departments.The integrated data flow makes it possible that the constantly changing data information is accessible wherever it is needed in the company. Once all data is unified, any previously disparate systems become superfluous. Spreadsheets and piles of papers become a distant memory. The ERP solution makes double entries obsolete because the entire data flow becomes part of one integrated software solution.In other words, ERP software makes the entire operation streamlined, efficient, and error-free. It reduces staff time and provides superior organization, timeliness, performance, and productivity at all department levels. As one unified solution, ERP software establishes professionalized business routines as well as accountability and accessibility throughout the company.Benefit #2<br />Automated Data Flow Company-WideAnother benefit of ERP software relates to the automated data flow that ERP software manages throughout the entire operation. As a result of the automated data flow, a company using ERP software professionalizes its business routines because data across departments is fully reliable and accessible at all times and from all places.This kind of constantly updated information flow is hard to maintain without ERP software which handles the numerous and constant data updates, modifications, and additions occurring daily in companies of food and beverage distribution and equipment service management. Entry mistakes disappear, as do imports and exports or spreadsheets. Lag time vanishes, and data updates are automatically distributed throughout the system. The automated process guarantees the absolute correctness of the data.The automated data flow assures that all delivery and service processes occur company-wide. They transpire “behind the scenes” of the ERP software specifically designed to manage the complex and varied transactions without any interruptions of the operational flow.As such, ERP software secures the latest detailed and constant information on goods delivered, services rendered, trucks loaded, and warehouses replenished. ERP software automates complex operational and accounting processes and brings efficiency and monetary savings on all levels.Benefit #3<br />Constant Dissemination of All Data Modifications and UpdatesOperational route accounting ERP software offers yet another benefit. It ensures the constant dissemination of all data modifications and updates throughout the system so that the data on any aspect of the business operation is always current.Constant dissemination of all data modifications and updates eliminates manual updates and physical inquiries. It provides improved organization, timeliness, performance, and productivity on all department levels. The always updated data flow enhances tracking and forecasting the ordering, truck loading, warehousing and money collecting tasks. The continuous dissemination of data flow permits professionalized work routines, as well as internal accountability and accessibility at all times.For instance, the constant dissemination of data flow ensures that the warehouse staff gets accurate predictions about expected demands. Staff are able to plan accordingly even when last-minute changes occur, and they do not need to improvise for last-minute orders.Similarly, customer service improves because services and products can always be tracked correctly everywhere even when eleventh-hour changes occur in the order or delivery and service process. Customers do not get the run-around from one department to another anymore, as in the days prior to the ERP software implementation. Constant access to the most recent data makes it easy to provide smooth, competent, and knowledgeable customer service.In short, ERP’s unified software design, the automatized data flow, and the constant data dissemination flow ensure seamless organization, wide-ranging efficiency, and dependable interconnectivity.Why then do companies hesitate to get operational route accounting ERP software? Often three basic challenges deter them from reaping the benefits of an implemented ERP solution.Challenge #1<br />Finding the Right Software PartnerNothing can be as frustrating as finding the right software partner who needs to offer not only the best software but also has to know the particularities of the industry, have outstanding competence in software implementation, and provide a comprehensive support infrastructure. After all, operational accounting ERP software runs the whole business and takes on financial and operational responsibilities for the entire company. Only the right software partner can be entrusted with this enormous task. By necessity and by design, this will be a long-term relationship.Hence, finding the right software partner is not the moment for a quick move. References must be checked with great care, and much time is needed to review the various software offers. The discernment process demands a thorough understanding of the solution and good rapport with the provider is necessary to ensure that the relationship will not go sour after the installation of the solution.In other words, the comprehensive capabilities of ERP software make the implementation appear risky and put substantial pressure on a company’s leadership to find a trustworthy software provider.In other words, the search for ERP software requires a serious commitment of time, effort, and resources, which make the purchase of operational route accounting ERP software a considerable challenge.Challenge #2<br />Reviewing and Assessing of Present Business ProcessesAnother challenge is a deterrent to an ERP software installation because it, too, requires lots of time and effort. ERP software should not be selected without a comprehensive review and assessment of a company’s present business processes.There is no way to avoid this time-consuming and daunting task. If a company is not clear on the many interrelated tasks and requirements of its current business processes, it will be almost impossible to identify the appropriate ERP solution. It is thus mandatory to review and assess how work patterns are synchronized. Understanding these patterns guarantees that the right ERP solution is chosen that accommodates the established work patterns. A review and assessment process also provides the necessary information where the software may need to be modified and adapted to existing work patterns.Of course, the task of reviewing and assessing business practices is not immediately appreciated because it takes so much time and effort. It seems to run counter to the often mentioned saying: “If it ain’t broke, don’t fix it.” Companies often want to belief that a comprehensive study of business practices is unnecessary as long as current processes are not in complete disarray.Yet, usually, a review of current work patterns holds enormous benefits even when the decision comes down to rejecting or postponing the purchase of ERP software. A review almost always helps in redefining a company’s vision for the future, and often a company’s future will require the implementation of ERP software. Yet regardless the outcome, the review process encourages a company’s leadership to rethink the company’s direction and, as such, a review is always a worthwhile effort.Importantly, the review process might also disclose that some staff members resist the implementation of ERP software. This, too, is of enormous value because it is good to know their concerns prior to the implementation phase of the new solution and to constructively deal with the opposition. Every staff member has to come on board and welcome the new solution. The use of the new ERP software requires team effort and requires everybody’s cooperation.Ultimately, then, the review process ensures that a company’s staff pulls together, feels energized about the company’s new direction, and becomes an active part in the company’s quest for success.Challenge #3<br />In One Word: CostThere is still another obstacle, and it relates to money because a well-designed ERP solution is not and cannot be cheap. Only considerable expertise and in-depth knowledge of the particular industry make it possible to design an operational route accounting ERP solution that integrates the numerous tasks, requirements, and needs of food and beverage distribution and equipment service management. Consequently, ERP software comes with a price tag.Companies thus often wonder if they cannot save money by going with a smaller and cheaper software solution. This is a short-circuit approach because in the case of operational route accounting ERP software more money gives indeed better quality. It is expensive to ask highly qualified programmers to spend hours and hours, really years, in designing an ERP solution for a complex industry. And so there is no way around it: the overall effort in finding and implementing the selected solution, the purchase of the software, the cost of training the staff, the loss of time during the implementation are expensive.Yet it also needs to be stated clearly and emphatically: the upfront cost is worthwhile. Increased efficiency and better work flow provide almost instantaneous ROI. Improved tracking of goods, services, and deliveries brings increased accountability on all levels of the operation. In addition, software providers often offer payment plans that help in spreading out the expenses. Without a doubt, the implementation of an operational route accounting ERP solution guarantees the growth and success of delivery and service companies.In conclusion, when the solution provider and the ERP software are right, cost should never be the sole decision-making factor. The benefits of a well-chosen and implemented ERP solution are simply too good to forego. An operational route accounting ERP solution offers tremendous growth potential for companies in food and beverage distribution and equipment service management.Thus, for sure, the benefits outweigh the challenges. A unified software system, the automated data flow, and the constant dissemination of all data modifications and additions streamline the entire operation, make it efficient, and eliminate manual errors. Operational route accounting ERP software establishes professionalized business practices and creates accountability on all department levels. It automates complex operational and accounting processes and establishes superior customer care. No company in the business of route sales, pre-order, delivery, and equipment service should be without it. </p>]]></content:encoded> <wfw:commentRss>https://srhimssms.info/operational-route-accounting-erp-software-benefits-and-obstacles,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Blueprints of How to Trade For a Living</title> <link>https://srhimssms.info/blueprints-of-how-to-trade-for-a-living,html</link> <comments>https://srhimssms.info/blueprints-of-how-to-trade-for-a-living,html#comments</comments> <pubDate>Wed, 29 Mar 2023 15:25:02 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://srhimssms.info/?p=54</guid> <description><![CDATA[Trading As A BusinessTrading in the financial markets, whether it be the Stock Market; the Commodities Market; the Futures Market; the Forex Market; or even the Options Market; is taking big risks on your hard-earned money. You have to treat trading as a serious business whether you are trading full-time or part-time if you [...]]]></description> <content:encoded><![CDATA[<p> Trading As A BusinessTrading in the financial markets, whether it be the Stock Market; the Commodities Market; the Futures Market; the Forex Market; or even the Options Market; is taking big risks on your hard-earned money.<br /> <br />You have to treat trading as a serious business whether you are trading full-time or part-time if you are ever going to succeed and hold on to your profits in the long run.<br />Yes, you heard me right. You have to plan and manage it like a brick and mortar business. <br /> <br />There is no other way to succeed in trading or speculations if you are not going to give the due respect that Mr. Market deserves. If you don’t respect the Market, the market will not give you the reciprocal respect, in terms of taking money out of the markets and hold on to them.<br /> <br />Once you have this proper mindset, we can move on to other important components that make up your trading business.<br /> <br />Trading PlanThe first thing you need to do before you start a business is to have a Business Plan. In this case, it is called a Trading Plan.<br /> <br />Now, this is the place to set your Goals that you want to achieve. Be as specific as possible while being not to easily or impossible to achieve. Set yourself a goal that is challenging to you without it being too big a goal.<br /> <br />Now, with your goal set, you have to break down this goal into smaller components of actions that will lead to achieving your goal eventually. <br /> <br />This is your action plan. Be detail and realistic. If you are working full-time and you can’t always look at the market every minute, don’t put an action that requires you to monitor your trading positions every moment. You get the idea.<br /> <br />OK, you have set your plans, what next?Trading SystemIn order to survive and prosper in the long run trading in the markets, you need to be consistent in your actions in the buying or selling of your market products, stocks as an example. <br /> <br />You will also need a measure of what actions are right and which are mistakes. Believe me, without such a standardized and formalized measure, you will always think all your actions are right, even when you are losing money! That’s the default optimistic human nature in control.<br /> <br />What you need can actually be found in a System. It is normally called a Trading System. A Trading System consists of Setup, Entry, Exit and Money Management strategies. A Setup is a definitive set of patterns, ratios or conditions that you are looking out for when trading. <br />An Entry is the actual point where you are to “enter” into the markets, be it a “Buy” or a “Short Sell”.<br /> <br />An Exit is as the label implies, the actually point or conditions when you should square-off/close your open trading positions. It could either be a profit-taking exit or a loss cutting exit.<br /> <br />Money Management or more specifically called the Position Sizing strategies defines and answers the question of “how much” to buy or sell in entries or exits. Contrary to common beliefs, this is actually the most important component of a Trading System. It can determine whether you can make it your trading career.<br /> <br />The importance of a Trading System cannot be emphasized more. You need a Trading System to perform consistently according to the changing markets as well as a guidance to tell you when your actions are right and when you are in great risk and danger.<br /> <br />There are two ways that you can have a Trading System. You can either design it yourself if you have the vast amount of knowledge in the trading field required in designing your very own trading system which takes enormous effort and a long and tedious total commitment of your time, or you can order one such Professional Trading System that has been proven to have a win-rate of 71.9%, as tested by an internationally renowned third-party vendor as well as my own experience using it. <br /> <br />Let’s take a look at what is required in designing such a Trading System mentioned above.System DevelopmentFirstly, you will need to determine how much time you are willing to spend researching the market as well as staring in front of your market price quotes. This will determine what type of trading styles you are comfortable in. <br /> <br />Decide whether you are going to do Day Trading, which requires your involvement in the market every minute; Swing Trading, where your open trades last from a day to a few days; Position Trading, where your open trades last anything from a few days to a couple of weeks; Long-Term Investing/Speculating which has the most minimal time requirement where your trades can last from months to years. This is also the most difficult if you are going to watch the markets frequently and you are going to require huge amount of work and market data in order to test out your concepts.<br /> <br />Personally, I prefer Position Trading as it fits my time and activity requirements. It keeps me busy enough yet at a relaxed pace while having ample data for constant refinements and testing of my concepts. <br /> <br />I spoke of refinements of the Trading System. Yes, that is required especially for new initial Trading Systems. You need to go through a series of cycles of refinement and optimization of your newly developed Trading System whilst it is being tested in the markets in real life conditions, with your precious money at stake.<br /> <br />I am getting ahead of myself here. Before we even think about refinements, there are many more things involved in designing and developing a Trading System. Let us go back to the discussion on System development.<br /> <br />Once you have decided which Trading Style you are comfortable with, you will need to determine how you are going to carry such a style. There are basically 3 categories of Trading Methods. They are Technical Analysis, Fundamental Analysis and Intuitive or Mental Analysis. These methods can be used in purity or can also be used in combinations.<br /> <br />Technical Analysis deals with Technical Charts and Graphs. There are numerous technical indicators out there for you to design your System. In fact, there are so many different formulas and variety that you may be overloaded initially. Nevertheless, if you spend enough time reading technical books and about these indicators, you will be able to discern them into various categories like Oscillators, Moving Averages, Trends, Patterns, and Divergences. Pick a number of these indicators to design your Trading System.<br /> <br />Fundamental Analysis deals with the financial ratios of a company as well as the fundamental conditions of a company or market. You make use of such information in order to design a consistent and reliable Trading System. You put reality of the market situation aspect into you Trading System.<br /> <br />Intuitive or Mental Analysis is the discretionary perspective of looking at the markets. You make your own judgment from your subconscious observations or your past experience and do not involve mechanical formulas or fixed visual patterns in your analysis. Though not all such intuitive insights can be formalized into your Trading System, there is no doubt it can be useful in designing your System.<br /> <br />Once you have designed your Trading Strategies, choose a financial market that you are more interested in. It can be the Stock Market, the Index Futures Market, the Commodities Market, the Forex Market or the Options Market.<br /> <br />For now, just pick one. You will have to go through the following steps before you can really confidently trade in your chosen market using your Trading System. Be sure to make refinements along the way. They are,1) Paper Trading. Simulate your Trading System like you are trading it with real money. Test it out using trading software or manually keeping track of it using historical data. Refine your various System components until you are satisfied with the result, profit in this case.<br /> <br />2) Trade in small lots/amount. Once you have passed the Paper Trading step, you are more confident of your Trading System and you can start to actually trade very small amount of stocks or contracts in the market of your choice. Don’t worry about losing for now. Instead concentrate on executing your System properly and with discipline. Further refine your Trading System here again as you will start to see the flaws in your System. Make sure you test your System again after refinements. Once you are very confident that your Trading System will make you money consistently, proceed to the next Step.<br /> <br />3) Initial Actual Trading System trading in normal quantity indicated by your Money Management Strategies. Make sure you follow with strict discipline in the execution of your trades according to your Trading System. Be aware of the psychological challenges involved that are against your rules defined in your Trading System. This is another opportunity to refine your Trading System yet again. Until you are confident of your Trading System again, you should not rush to start your actual trading career.<br /> <br />4) Actual normal trading. Take control of your trading Psychology and adhere to strict discipline in trading your developed and refined Trading System.<br /> <br /> <br />So, as you can see, very much is involved in the designing and development of a Trading System. I have personally spent 9 months just to design and develop the Natural Behavioural Cycle Trading System. I have also made numerous refinements on it over many years of actual experience trading it.<br /> <br />I would suggest taking the easy way out and trying out this Proven 71.9% win-rate Complete Trading System, where everything has been researched, designed, developed and tested for you here, http://www.howtotradeforaliving.com/ </p>]]></content:encoded> <wfw:commentRss>https://srhimssms.info/blueprints-of-how-to-trade-for-a-living,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Best Small Business Tips and Ideas</title> <link>https://srhimssms.info/best-small-business-tips-and-ideas,html</link> <comments>https://srhimssms.info/best-small-business-tips-and-ideas,html#comments</comments> <pubDate>Wed, 29 Mar 2023 12:18:22 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Small Business]]></category> <guid isPermaLink="false">http://srhimssms.info/?p=51</guid> <description><![CDATA[Deciding to start a business can be one of the most exhilarating decisions you make in your life. We are living in a world wherever everyone wants to make extra money and add to his income. Most people have achieved this by acquiring great business ideas. When one starts up a company, he must be [...]]]></description> <content:encoded><![CDATA[<p> Deciding to start a business can be one of the most exhilarating decisions you make in your life. We are living in a world wherever everyone wants to make extra money and add to his income. Most people have achieved this by acquiring great business ideas. When one starts up a company, he must be ready to meet competition. It is important to note that you would not need to become rich or popular to succeed in business but have to think smartly. But there are a lot of moving parts and many different elements to consider.10 basic tips essential to start a business successfully.Tip 1: Get inspired and Love your ideaEvery business begins with an idea you may have imagined of opening your own business for years, or motivation may have hit you suddenly. Nevertheless of the source, the first step of starting your own business is coming up with a business idea. And as important as your idea, you must in love with the idea.Tip 2: Do Your Research / learn everything about the businessYou’ve recognized your big idea, now it’s time to balance it with the reality. Are you truly ready to start a business? Answer the questions below and see what you need to prepare yourself for business. For a small business succeed it must fulfill a need, solve a problem or offer something the market wants.You can identify this need in many ways by doing research, focus groups, and even trial and error.As you search the market, some of the questions can be:• Is there a need for your anticipated services or products?<br />• Who needs it? (Target Costumers)<br />• Are there other companies offering similar services or products right now?<br />• How is the competition?<br />• Can or how will your business fit into the market?Tip 3: Make a Business PlanYou need a business plan in order to make your business idea a reality. If you expect to seek monetary support from an investor or financial organization, a formal written business plan is a must.Even if you don’t need monetary support, a simple business plan can give you precision about what you hope to accomplish and how you plan to do it.In overall, your business plan should summary your business goals and the inspiration behind them, as well as your plan for realization of your goals in terms of marketing and funding.Tip 4: Planning FinancesOpening a small business doesn’t have to involve a lot of money, but it will involve some investment.There are a number of methods you can fund your small business:• With Small business grants<br />• By Financing<br />• With Small business loans<br />• Or Angel investorsYou can also attempt to get your business off the ground by bootstrapping, using as little capital as necessary to start your business.Tip 5: Business StructureYour small business can be an individual ownership, a partnership, a limited liability company (LLC) or a corporation. The business structure you might choose will impact in many factors from your business name, to liability, and how you file your taxes.You can choose an initial business structure, and with time re-evaluate and change your structure as your business grows and needs to be changed.Tip 6: The Business NameThe name you choose plays a role in almost every aspect of your business, so you want it to be a good one. Make sure you think through all of the possible consequences as you explore your options and select your business name.Once you have selected a name, there is the need to check if it’s trademarked, currently in use and if stills free you will need to register it. A individual proprietor must register their business name with either their state or county clerk. Corporations, LLC, or limited corporations usually register their business name when the creation paperwork is filed.These days you need to have a website, so please don’t forget to register your domain name once you have selected your business name. The best domains and more valuable online are the ones ending with .com.Tip 7: Licenses and PermitsThere are a range of small business licenses and permits that may apply to your situation, depending on the type of business you are starting and where you are placed. You will need to inquiry what licenses and permits apply to your business during the initial process.Tip 8: The Business LocationSetting up your place to work is essential for the operation of your business, whether you will have a home office, a shared or private office space, or a retail location. You will need to reflect about your place, equipment, and overall setup, and make sure your business place works for the kind of business you will be doing.Tip 9: Accounting SystemOne of the most essential systems for a small business is an accounting system. Your accounting system is essential in order to build and manage your budget, set your charges, conduct business with others, and file your taxes. You can set up your accounting system by your own, or hire an accountant to take away some of the work.Tip 10: Promote Your Small BusinessAs soon your business is up and running, you need to start attracting customers. You’ll want to initiate with the essentials by writing a single selling offer and building a marketing plan. Explore as many small business marketing ideas as you can so you to choose how to promote your business most successfully. Completed these business start-up actions, you will have all of the most important small business bases protected, and be prepared for small business success.15 Business Ideas to Generate Extra IncomeIf you want or need to start a side job because you still need to wait a little bit longer to start your own business, here are 15 suggestions for you.1. Make money BloggingIf you enjoy writing, find a theme you’re passionate about and start a blog dedicated to covering that theme and anything else interesting you enjoy to talk about. All you need is a laptop, some time, and inspiration to consistently write. It can start as a hobby and turn into a business over time. Creating a blog is free, but if you want to look professional it can cost less than $ 12 per month.2. Buying or selling on eBayThanks to internet there are more opportunities to make money than ever to buy and resell products for extra money. There are lots of people buy at a discount and resell them on eBay for profit.3. Freelance writingIf you’re great with words, you might be capable to find some work as an online freelancer. A variety of publications need online content in the form of product, stories, service descriptions, and reports, and if you have the talent and ability, you could easily be the one to create them. Luckily, all you need is a computer and Internet connection to get started. You can start here freelancer.com4. Social media expertNow a day almost everyone uses Facebook, Twitter, and Pinterest, but did you know that many companies are willing to compensate people to support them managing their social media accounts and sometimes you can do it part-time from home. If this appeals you, to find social media jobs you can start by writing companies with a social media presence and visiting sites like Elance.com for opportunities.5. Proofreading and editingDo you have strong English skills and outstanding grammar? You may have chances to work as a proof-reader from home. Marketing for this can be hard; seek out those who might actually be able to use your services and advertise directly to them.6. Virtual assistantMany companies and individual professionals like having someone who can check and answer their email, organize task lists for them, someone who can update their calendars, and perform other administrative tasks, with minimal communication. The best of being a virtual assistant is that you can offer this service from home with a good Internet connection.7. Website designIf you know a little bit about web design you can approach small businesses in your community, as they could use a very basic web presence to tell others about their business. These businesses usually don’t have a large budget for websites and create a great yet simple website is for you, get a bunch of clients from your local community, create sites for them, and maintains them for a small fee. You can easily get enough businesses to have a nice side business of your own with a low investment.8. Affiliate marketingCertain types of online businesses will pay you to promote their products and encourage sales. If you’re interested in learning more, check out affiliate marketing programs such as Click-bank, Commission Junction, and these websites are trustworthy and you can earn money by posting their products in your blog, website or Facebook. The secret of online business is all knowing targeting the right public and marketing efficiently. It can be overwhelming with all the information available online as more than 50% of the information is just a waste of time.9. Become a business or life coachIf you are a good speaker and passionate about the business world and able to inspire and encourage others in a unique way, you could marketing your services as a business or even a life coach. Take your passion and expertise to the next level giving advice and suggest actionable steps people can take to progress their professional and private lives.10. Start a resume writing serviceIf you’re excellent at writing remarkable resumes that in the end result in people getting the job, contemplate advertising those services. Most of your work will spin around writing, editing, designing, and proofreading, so you will only need few supplies outside of your computer and basic software to get started.11. App DeveloperWeb app development is the creation of application programs that reside on remote servers and are delivered to the user’s device over the Internet. Now a day you can do apps with software’s you don’t really need to be a weirdo to do it, you can be an app developer for Facebook for instance and of course you can do it part-time and home based.12. Business ConsultantIf you are high organized and skilled being a good problem solver this job is for you. Companies bring Business Consultant to identify their problems, provide solutions and optimize companies. The only investments are your skills.13. Data Entry ServiceMany companies and online businesses require some type of manual information tracking, creating a vast amount of data entry work. Although there are many work-at-home scams related with data entry work, there are a lot of genuine chances available for genuine data entry businesses. If you are an excellent typist with an eye for detail, a data entry business is a great idea for you.14. Freelance WriterIf you have the skill to write and inform people in a certain area, you can write small books or guides and sell them online, the biggest books platform is Amazon.com, where you can display your books for free and when they are sold, you will receive a percentage from the selling. Payments are made every month depending on your sales. Investment is only your time to write and imagination.15. Internet ResearcherThe Internet provides a vast amount of information. If you can quickly and efficiently navigate through that wealth of information, and essentially find a needle in a haystack, you can create a very successful business as an Internet researcher. Search for this kind of job online or about a company which is looking for this of service.I give you only a glimpse what you could do, and these are just a few ideas, but many ideas were left behind.First of all I advise you to think what you like to do as a hobby or in your free time, why don’t you make profit from what you are doing already?You have the world as your disposal, but for a business to work out the first thing from all things is, it doesn’t matter what you intent to do, but you have to love it. If you love what you do it doesn’t feel like a job, you will be doing it with joy and this way you will be successful.There are some side business opportunities that have grown more common in the past few years. And thanks to internet you have much more opportunities, ideas and help to develop your business. </p>]]></content:encoded> <wfw:commentRss>https://srhimssms.info/best-small-business-tips-and-ideas,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>How to Get Small Business Loans</title> <link>https://srhimssms.info/how-to-get-small-business-loans,html</link> <comments>https://srhimssms.info/how-to-get-small-business-loans,html#comments</comments> <pubDate>Sun, 05 Feb 2023 19:51:11 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[accounting]]></category> <category><![CDATA[business]]></category> <category><![CDATA[companies]]></category> <category><![CDATA[google]]></category> <category><![CDATA[near me]]></category> <category><![CDATA[offices]]></category> <category><![CDATA[restaurant]]></category> <category><![CDATA[sale]]></category> <category><![CDATA[services]]></category> <guid isPermaLink="false">http://srhimssms.info/?p=48</guid> <description><![CDATA[Most people fall into the trap of getting small business loans through small business lending companies, small lending companies are fine but you must read all of the fine print before you apply and sign all documents.Most people are fine when borrowing and work out a good loan repayment plan, but some people do not [...]]]></description> <content:encoded><![CDATA[<p> Most people fall into the trap of getting small business loans through small business lending companies, small lending companies are fine but you must read all of the fine print before you apply and sign all documents.Most people are fine when borrowing and work out a good loan repayment plan, but some people do not research the lending company and they find themselves in ugly predicaments…In the worst possible cases people end up losing everything they have. They lose their new small business, their homes, their vehicles and their entire lifestyles. This is all because they did not research the company they borrowed their funds from.With little known lending companies the risk is usually higher and the interest rates are too, if you choose to go with a small lending company make sure you apply for a unsecured small business loan and apply for loss of income insurance. When you apply for a small business loan make sure you have a well laid out plan, you will need to know the costs involved, how much people you expect to get through your doors and how much money you can afford to pay back.Large banks have more security and options which is most important, you can apply for secured or unsecured loans with a lower interest rates. Large banks are more lenient when it comes to payments and you will have a team of people ready to help you, they can also help you with your tax liabilities. If your looking to get your very first small business loan I highly recommend you apply through a well known bank or a lending company that someone you know has used.Other places to get small business loans:If you are wanting to start a brand new small business venture you can ask your a close member of your family, (they don’t have to have anything to do with the business you just have to sign a contract stating your have full ownership and they will receive a cut of the profits.)A close friend, why not approach a close friend with your small business plan? approach your friend in the same way you did with your family member. Make sure when your lending off of friends and family you have a legal document written up for you, this protects you and them.People will invest in you if you have a good idea and a really good business plan to match, you could even approach local business people in your area. All you have to do is offer these people a cut or cash, this is a win, win situation, you get the loan you need and your friend or family member has a part of a new small business. </p>]]></content:encoded> <wfw:commentRss>https://srhimssms.info/how-to-get-small-business-loans,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Branding a Winery and Its Wine Is Expensive, Necessary and Benefits the Consumer No Matter the Size</title> <link>https://srhimssms.info/branding-a-winery-and-its-wine-is-expensive-necessary-and-benefits-the-consumer-no-matter-the-size,html</link> <comments>https://srhimssms.info/branding-a-winery-and-its-wine-is-expensive-necessary-and-benefits-the-consumer-no-matter-the-size,html#comments</comments> <pubDate>Thu, 02 Feb 2023 08:56:50 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://srhimssms.info/?p=46</guid> <description><![CDATA[A discussion about branding is generally not a conversation anticipated with excitement. If you’re a marketing type it can be characterized as maybe interesting. But, promising most people an indepth discussion on the subject of wine branding; heck, we might have no one accepting an invitation to our dinner party. In reality, creating a brand [...]]]></description> <content:encoded><![CDATA[<p> A discussion about branding is generally not a conversation anticipated with excitement. If you’re a marketing type it can be characterized as maybe interesting. But, promising most people an indepth discussion on the subject of wine branding; heck, we might have no one accepting an invitation to our dinner party. In reality, creating a brand image for wineries and wines can help the consumer to be smart buyers.Because margins can be small for producers and a perponderance of producers are small, small margins impact the small producer profoundly. Branding can be expensive. So what can be done to entice consumers to try a brand they have never heard of before? Now we are talking about branding and it can be risky, even with great planning. Further, it is a lot of compromising.What impact did branding have on the last bottle of wine you bought? Did you buy that wine because you knew some enticing fact about the winery, winemaker or their wine making processes? Did you buy a wine based upon a friend’s recommendation because they knew your preference for a certain varietal? Have your preferences for a wine changed over the past few years? Do you buy your wine based upon a random trial and found you liked that particular wine? Whatever the process you went through in buying a wine you have been impacted, to some degree, by branding. If you simply selected a wine based upon its price or label design, branding was involved.Recently, I have had discussions concerning the process of business branding from a corporate perspective and a product perspective. Most of the emphases of these discussions have been specific to the value of branding a winery and their wines; predominately with small producers. Like most everything in business, decisions are generally based upon compromises in budgets, approach, etc. Obviously, the product of a winery is bottles of various varietal wines which are a disposable product that is consumed based upon ever changing sensory perceptions–mostly taste. I submit that the juxtaposition in branding a winery and their products makes this discussion difficult. For example, many wines I like and buy frequently, I don’t even know who produces them. Further, winery brands I recognize, some of their wines I don’t like for various subjective reasons.Point being, in most branding discussions relating to the wine industry become convoluted. Wineries produce multiple labels and these labels are subjected to consumer reviews that are based on innumerable personal influences. With so many variables, the task of presenting a positive image about a corporate winery brand is difficult.We all are influenced by branding to some degree, even minimally. For example, a few years ago Tide was going to stop sponsoring NASCAR races. Surprisingly, they found that Tide had a rabid and loyal following with female NASCAR fans and Tide is still a sponsor. The brand had made a commitment and now wanted to change it.Another example of branding impact is Schlitz beer. In the late 1960′s Schlitz decided to change their formula for brewing their beer. Immediately they went from a premier label, ahead of Budweiser, to being virtually extinct. In 2008, they went back to their original formula of the 1960′s, but the damage to a great brand was permanent.These examples of powerful brands are obvious. In the case of Schlitz it shows how fragile a brand can be if the consumer is betrayed. However, wine is not a mass market product (like beer) that is as ubiquitous as beer or a laundry detergent. Compared to wine, consumers do not build beer cellars in their home and collect beer. So, wine is a very unique product that is expensive to brand on a per customer basis (this is especially true when consumers understand the discounting needed for distributors to sell and promote a label (discounting is part of the branding strategy).The demographics for the wine market are broken down into 5 segments with some under 21 years old in the millennial category. This is according to a Wines and Vines Newsletter. The largest segment of wine drinkers are the millennia’s and Generation xers making up 70% of the 5 market segments (Baby Boomers included). Wine Business Monthly estimates 1 of 4 drinking consumers do not drink wine but prefer beer or spirits. Of the 130 million adult populations it is estimated 35% drink some wine, according to Live Science. This illustrates the finite size of the market and the precision required in branding to be effective in developing a consumer’s perception of a corporate winery brand.For this discussion on winery branding, Wines and Vines tells us that the average price of a bottle of wine keeps inching up and is now approximately $12. The real sweet spot is in the $10-15 per bottle range. When a winery looks at the cost of raw materials, marketing, packaging, sales/discounting and facilities and G/A the margins are restrictive when planning a new or improved branding program. Wineries in this position need volume and a 5,000 case run makes branding challenging, but not impossible.Using the best information available for this discussion, we assume there are about 44% of the populations who do not drink any alcoholic beverages. Based upon population distribution within the 5 demographic segments there are approximately 65 million people who drink some wine at least monthly. We will assume here that they will buy approximately 3-4 bottles of wine per month (probably a generous assumption). This information could account for the purchase of approximately 220 million bottles of wine in the US. These purchaseswould be for home consumption with an additional amount for restaurant sales and meeting/convention sales.Here is where the branding issues become real. There are 8,500 wineries in the U.S. 80% of these wineries produce 5,000 cases or less of wine. To add perspective, Gallo produces in excess of 80 million cases of wine in a year for worldwide sales. Keeping with the small producer for the moment, this wine is sold via the winery tasting room, winery wine clubs, on-line (Direct to Consumer), retailers (which includes grocery stores) via Three Tier Distribution that requires discounting to the distributors for retailer discounts, sale commissions, promotions and their advertising.Remember, there has been no discussion of the wines that are imported from Italy, France, Chile, Argentina, Spain, Portugal, South Africa, New Zealand and Australia. This is important because these producers/importers are worried about branding their products also; this causes a lot of clutter in the market.It is probably apparent there are large producers, from all over the world, selling wine in America. Some wines do enjoy strong brand recognition such as Yellow Tail from Australia or Gallo from Lodi, CA. Beringer, Mondavi, and Coppola in Napa Valley are also high in brand recognition. In Sonoma we have Kendall Jackson and Rodney Strong. Interestingly, it takes strong revenue and profits to build a brand and if you are a small producer the money it takes for consumer branding activities is prohibitive. We need to always remember every brand (corporate or product) must be positioned differently as an image.We see that sales of 4 or 5 bottles of wine per month to U.S. consumers is a daunting task just to get trials of the product. This is one of several reasons why wineries are spending more on improving direct sales through their tasting rooms, wine clubs, on-line (Direct to Consumer) sales and social media.Let’s talk about corporate winery branding. The industry needs an honest relationship with consumers. Otherwise the customer belongs to the 3 Tier Distributor or wine store and the sale becomes exponentially expensive going forward. A winery must define their image, product niches, consumer profile and be targeted to the consumer with a message specific to their targeted consumer. Wine Business.com reports that the vast majority of wine consumers buy wine based upon taste. But, taste is only one of the differentiators. Obviously, wineries have to get the taster.BrandingEffective branding is about bringing a corporate name, the company’s products, or the services to be top of mind awareness for the customer. A product may even have more recognition/branding than the company name. For example, Kleenex is more recognized than Kimberly Clark which manufacturers Kleenex. That is fine.Wine is mostly sold, not by a winery name or a label but first through price. Of the 10,000 plus varietals in the world, California has mostly focused on maybe 25 varietals for wine and wine blending. This fact makes it even harder to brand a winery when people look for price first and varietal in third place according to Dr. Thach and Dr. Chang. Number two is branding.Now consider the changes impacting the wine business. The industry is now impacted with labels and brands announcing: organic wines, sustainable wines, and bio-dynamic farming wines.These add a new twist to branding considerations. Over the past few years there are some trying to brand lower alcohol levels, and medals. Talk about branding overload.Branding ImpactWineries must recognize, after the decision is made to add focus to the company and/or its products, the company branding effort must be impacted throughout the organization. It will require constant development, refinement, monitoring, and administration. Finally, a corporate identity must become the culture at the winery. In Dr. Thach and Dr. Chang 2015 survey of: American Wine Consumer Preferences, 61% of their respondents had visited multiple wineries in California alone. This means, if a branding message being put out into the marketplace is not part of the winery culture the brand will be diminished. Consumers will see that culture in action at the winery.Marketing is not all there is to branding, but it is significantly ahead of number two. Marketing is part of branding because it touches and introduces the brand to consumers, retailers, vendors and the community. There are many large companies that spend vast sums of money on building corporate brand without selling specific products. Boeing is such a company; consumer does not buy $300 million airplanes however they do respond to image.Finally, companies/brands must protect their image at all costs. Once the Branding Plan (akin to a business plan) is developed, with a good foundation of research and winery metrics, that plan will dictate many things. For example: product launches and new product launches, dictate the messages coming from the company, employee hiring, PR, packaging, and the list encompasses every department is a winery.Elements to Illustrate Branding Tasks· Bottle labels and winery logo-Label creativity is still at the mercy of the TTB (Alcohol & TobaccoTax and Trade Bureau) relative to label content. Still it is part of the image that appears to the consumer on the shelf; it’s an identifier.· Marketing/advertising/sales/collateral materials/PR/Sponsorships are front and center. The consumer facing image is throughout–club, on-line and tasting room sales and mailing list. Give consumers value beyond just the product.· Training plan-Training must be centric to developing and reinforcing a new branding strategy. Employees at all levels must buy into the corporate and product positioning, not just public contact employees.· Packaging is an element that ties the label and logo message together. In wine branding even the bottle shape and weight, closures (screw caps/cork/synthetic cork), capsules/foils, all go into the branding perceptions.· Product consistency-Consumers who eventually accept a brand expect consistency. As the saying implies-If it isn’t broke, don’t fix it.· Website, blog and social media are major elements to create, reinforce and maintain branding for products and corporate. Customer feedbacks will give almost immediate indications if the brand strategy is generating desired results and achieving benchmarks.With wineries producing many varietal and blended wines under their corporate brand it is probably more important that the winery brand be face forward. This is a personal opinion and probably will vary based upon ownerships’ strategies for the business. For example, if a winery wanted to position the property for a sale then branding would have a different approach than a launch of a new label.If you are a wine consumer the branding activity can be entertaining and enlightening. For example, as a consumer we enjoy winery tastings, but the chances of visiting more than a handful of wineries may be out of the question. But with so many wines and so little time, part of the fun is exploring new wines. For a winery, branding really becomes important and especially if your small but want to create a brand that meets your business expectations for a 5, 10 or 20 year time frame.There are many occasions when I go into a Total Wines or BevMo or our grocery store, just to do fun research. With a note pad and a magnifying glass (required because of age and fine print) I will read labels for information-winery, blending, and a little of the hype. Coming home I will look up the winery website, read about their wines and form an opinion about the brand simply based on the feel of the site, label designs, the winemaker, and past awards (although that is not all that important). If I am interested I sometimes even call a winery to ask questions about the winery, owners and style of winemaking.Amazingly, the majority of the time the people answering my questions are ill prepared.Importance of research is not appreciated by consumers and producers. Research focuses on industry matters, winery/winery products and competition concerning the following: image, price, products, promotions, lace, historical data and competition (brands). This data will eventually direct the Branding Plan efforts.Knowing the consumer, defining the future plans of the winery and product directions, now is the time to get to work on the business of branding. Half of the effort is about where the winery wants to go and how the winery gets there. Research gives a path. A branding without a written plan bought into by employee implementers is called gambling.For the purpose of discussion we will assume a winery has not really focused on branding and this would be an early effort at branding. Or, maybe the current branding is not generating the desired results; then a change is in order. Sometimes branding is only to build awareness or it is image branding. If a customer can’t tell a winery’s researcher their perceptions/attributes of a wines brand then branding efforts have weaknesses.Moving forward with the data points from industry research and the research initiated by the winery, a branding plan must be developed that focuses on the corporate brand image as well as the wines (products).Mission Statement versus Objectives is always confusing. Some companies want a Mission Statement as a starting point of a branding plan. I am the exception to this rule; most Mission Statements I have been involved with are actually too esoteric and enigmatic to be useful throughout the organization. However, most everyone can relate to an “objective” statement as opposed to a “mission”. Here is the Mission Statement from Constellation Brands who owns Robert Mondavi-”Building brands that people love. “Their Vision statement reads-”To elevate life with every glass raised.” Do these statements resonate with you as a wine drinker? (By the way, this is not meant as a slight to Constellation Brands which is a highly successful company that has an impressive portfolio of brands) Answer this question relative to the Vision and Mission statement of any of their brands or the corporate brand image: What is your top of mind awareness of Constellation Brands after reading these statements?In developing a branding plan objective and strategy, be focused on what the all encompassing goals are so that along the way most employees and consumers understand the message.If this is the first time to work on a branding plan it might be best to focus on a Corporate/Winery branding strategy and let that strategy support branding objectives for the wine products. Branding is ultimately building the public’s (wine consumers) impression of the winery and the products.For example, in the 1980′s whenever someone mentioned Robert Mondavi Wines I thought instantly of a winery with community involvement, arts, food, innovation and quality control. I drank a lot of their wines because of that image. After some turmoil, of which I know little about, I started buying other brands because my perception of the image became tarnished (to me). After Mr. Mondavi became distant for the brand it just lost some appeal. Point is a corporate brand built my perception of the wines.After a Brand Plan objective is determined, based upon research results and the vision of the owners/managers, the specific strategies and plan-of-action items are developed by all winery departments. Think of the Objective as a military operation. Taking a hill is the objective, no more specific than that. Strategies are the options to achieve that objective.There is always a cost associated with any launch of a branding program or even maintaining a brand. The impetus of the effort is marketing driven as that is the face of the company. Based upon revenues, cost of distribution (wine club, direct to consumer, distributors, on-line, tasting room), and product associated costs, the branding effort will dictated by a series of complex decisions; not all of which will be revenue or profit motivated.The branding campaign can simply start off by maximizing existing marketing programs to incorporate new branding ideas. For example, add an updated logo to collateral materials or posters or point-of-sale cards. Improve e-mail communications to mail list, club members, retailers and even editors/bloggers at trade publications.Not that the importance of branding needs further reinforcement, I digress. There was a research study conducted by Dr. Liz Thach and Dr. Kathryn Chang and published in WineBusiness.com. A question in that study ask respondents: When making a decision on which wine to purchase what were the two most important factors? 72% said price was the most important consideration, followed by brand as the second most important consideration at 67%. Interestingly, varietals were about half as important (36%) as price. The most common price range for wine bought for home consumption (32%) was $10-15 with 19% purchasing wine averaging $15 to 20 a bottle. For branding purposes 51% of the wine consuming market is buying wine in the <$20 per bottle. Point is, price is a driver in any branding.”Wine is regarded as an “experience good (sic)” in that wine purchase of a specific brand is a personal choice and usually made after tasting. However, many consumers do not have the choice and often rely on experts and friends to help decide which wine to purchase, Nowadays, they are more likely to use social media,” as reported by K. Newman in “How Wine Lovers Use Social Media and K. Breslin in Presentation of Constellation Digital Marketing.Just remember the old axiom-The best laid plans of mice and men often go awry. Here is an example of plans that don’t work out. Reported in Wines and Vines on November 11, 2015, Truett-Hurst Winery posted $800,000 in charges related to its Paper Boy brand, which had sought to use a unique bottle composed of cardboard with a plastic liner. This is the primary reason why making sure progress toward benchmarks are monitored and tested with good research.Dr.’s Thach and Chang summarize branding precisely, relative to wine:· Focus branding message on relaxation and social benefits of a brand.· Adopt social media platforms to interact with consumers and get their feedback. There are conflicting views on the value of social media in marketing wines, but it is probably wise to pay attention to trends and how to use the phenomenon.· Work with distributors to make sure wines are available in outlets. Distributors need care and attention so they understand the branding direction a winery and enforce a branding strategy with retailers.· Whatever the price point a winery wants their products to be in, the brand must support that message. The sweet spot is $10-15 but if the cost structure in the product does not allow that pricing then there are obvious choices a winery must make.· Wine tourism is a great way to brand which spills over into the social media, peer reviews and recommendations and word of mouth promotion.· Through research, keep abreast of competitive tactics.Here are some thoughts that pertain to social media branding.”A lot of mediocre wine is being sold on the basis of a ‘story’.” (Transpose “story” with “branding”.) “That’s a quote from a New York somm, Jason Jacobeit, cited in Lettie Teague’s latest column in the Wall Street Journal,” says Heimoff a wine writer.The following is another perspective on the value of social media in branding from Steve Heimoff. “I don’t think these top 30 wineries consider social media as the most important of their “how to sell” strategies, rather, they focus on such traditional things as a trained sales force, pricing strategies, paying attention to consumer trends, forging good relationships with distributors and key accounts (on-premise and off-premise), courting wine writers (including bloggers) and a host of other proven best practices that social media has barely any impact on.” The 30 top wineries referred to in Mr. Heimoff’s blog come from Wine Business Monthly. The 30 companies represent nearly 90 percent of the domestic wine sold annually in the U.S. by volume.” In fact, “The top companies themselves represent more than half of U.S. case sales,” notes Wine Business Monthly.”Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” â\x80• Howard Schultz. I would add, brands are built from the ground up by all hands being on deck. Recognize that Howard Schultz’s coffee sells at about 5X the price of a gallon of gas. That is great branding.At the bottom-line, a wine brand is difficult to achieve because of so many variables: cost of the product, cost of marketing/advertising, government restrictions, distribution, and plethora of producers (domestic and import) and producers putting out competing labels under their corporate brand. 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