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<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>taociqums.info</title> <atom:link href="http://taociqums.info/feed" rel="self" type="application/rss+xml" /> <link>https://taociqums.info</link> <description></description> <lastBuildDate>Fri, 11 Aug 2023 02:39:19 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.1.3</generator> <item> <title>White Label SEO – Beneficial for Both SEO Providers and Resellers</title> <link>https://taociqums.info/white-label-seo-beneficial-for-both-seo-providers-and-resellers,html</link> <comments>https://taociqums.info/white-label-seo-beneficial-for-both-seo-providers-and-resellers,html#comments</comments> <pubDate>Thu, 30 Mar 2023 12:07:27 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://taociqums.info/?p=60</guid> <description><![CDATA[White label SEO is a business agreement between two parties in which an SEO reseller up-sells the SEO services offered by a SEO service provider, by not revealing the identity of the provider. In many cases, the SEO reseller is an Internet marketing (IM) company. Here, there will not be any contact between the SEO [...]]]></description> <content:encoded><![CDATA[<p> White label SEO is a business agreement between two parties in which an SEO reseller up-sells the SEO services offered by a SEO service provider, by not revealing the identity of the provider. In many cases, the SEO reseller is an Internet marketing (IM) company. Here, there will not be any contact between the SEO provider and the client, only the SEO reseller deals with the client.Many IM companies that provide various IM services to their clients, will buy SEO services from SEO providers and resell those services to their clients, when they do not have sufficient expertise to provide SEO services. As white label SEO is beneficial to both SEO resellers and SEO providers, it is gaining popularity. In this article, let us check how white label SEO benefits both of them.Benefits incurred by SEO resellers• Can expand the scope of services offered to their clients<br />There are many IM companies offering a wide range of Internet marketing services to their clients. But some of them may not have enough or no expertise at all to offer SEO services. Due to the ever increasing demand for search engine optimization (SEO) to websites, it has become an important service to be offered. Thus, SEO reselling enables the Internet marketing company to expand the scope of the services they offer to the clients.• Can grow their client base<br />If a company is not in a position to offer SEO services, and there is a huge demand for that service from clients, the company may lose many existing clients and also miss out many opportunities to acquire new clients. By becoming a SEO reseller, companies without the expertise of SEO can capitalize the expertise of SEO providers. They can provide SEO services along with other Internet marketing strategies and thus can grow their client base.• Increased profit without increasing resources<br />Another important benefit of SEO reselling is, a company can provide the services without recruiting new people as they need not develop these services on their own. This will save the expenditure of recruiting new people and giving salaries to them. Thus, a company can increase its profit without increasing resources.Benefits incurred by SEO providers• Gets business without any business development effort<br />In the present highly competitive world, it is not easy for a business to acquire new clients and grow their business. A great deal of business development activity is required to acquire new clients, which will cost the company in terms of finance and usage of resources. Whereas through white label SEO, an SEO provider will benefit because the reseller takes care of acquiring clients and doing business with them. Thus, we can say that this is one of the most important benefits that an SEO reseller program will offer to a SEO provider.• Increase in business size<br />As the company sells its services to new clients through a SEO reseller, it will increase its business size. It can offer its services to its own clients and to the clients of SEO resellers which will help in increasing its business size instantly or within a short time span.• Increased revenue<br />An increase in business size will automatically lead to an increase in revenue. In the present recession-hit economy, it is not an easy task for a company to increase its revenue. Many companies are facing decline in revenue. Under this situation, SEO reselling program offers an excellent opportunity for SEO providers to increase their revenue without keeping much effort.White label SEO is thus mutually beneficial to the SEO provider and the reseller and offers the benefit of staying anonymous (for the provider) while doing business as usual. </p><div class="mads-block"></div>]]></content:encoded> <wfw:commentRss>https://taociqums.info/white-label-seo-beneficial-for-both-seo-providers-and-resellers,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>There is an excessive amount of traffic coming from your Region.</title> <link>https://taociqums.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region,html</link> <comments>https://taociqums.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region,html#comments</comments> <pubDate>Wed, 29 Mar 2023 18:38:08 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Internet Marketing]]></category> <guid isPermaLink="false">http://taociqums.info/?p=58</guid> <description><![CDATA[#EANF#]]></description> <content:encoded><![CDATA[<p>#EANF#</p>]]></content:encoded> <wfw:commentRss>https://taociqums.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Causes Of Software Project Failure</title> <link>https://taociqums.info/causes-of-software-project-failure,html</link> <comments>https://taociqums.info/causes-of-software-project-failure,html#comments</comments> <pubDate>Wed, 29 Mar 2023 17:22:38 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://taociqums.info/?p=56</guid> <description><![CDATA[Most software projects fail completely or partial failures because a small number of projects meet all their requirements. These requirements can be the cost, schedule, quality, or requirements objectives. According to many studies, failure rate of software projects is between 50% – 80%. This essay is a compilation of failure causes of software development projects; [...]]]></description> <content:encoded><![CDATA[<p> Most software projects fail completely or partial failures because a small number of projects meet all their requirements. These requirements can be the cost, schedule, quality, or requirements objectives. According to many studies, failure rate of software projects is between 50% – 80%. This essay is a compilation of failure causes of software development projects; this essay summarises several areas that play a vital role in software project failure.So, what really is the reason for software project failure? The sad fact is that software projects fail because we do not recognize that good engineering principles should be applied to software projects just as they are to building office buildings. We try to defend ourselves by saying that software construction is “different”. One of the most serious complaints against software failure is the inability<br />to estimate with acceptable accuracy the cost, resources, and schedule necessary<br />for a software project. Conventional assessment methods have always produced<br />positive results which contribute to the too well-known cost infested and<br />schedule slippage.Over the last 20 years many cost and schedule estimation techniques have been<br />used with mixed sensation due to restrictions of the assessment models. A major<br />part of the estimations failure can be due to a lack of understanding of the<br />software development process and the effect of that method used in the project<br />plan, schedule and cost estimates.Failure Case Studies<br />Below are few of the case studies considered which will be analysed to fetch<br />the main reasons of failure of the software system.Northumbria University developed accounting software to manage its day to day<br />business. The project could not come up with the desired results and failed to<br />meet the deadlines. Te investigations showed that the basic project management<br />procedures were not followed. This case study is referenced in this essay at<br />different points where necessary. [1]Thai subsidiary (SMTL) of a Hong Kong-based multinational company (SMHK)<br />engaged in the manufacturing of electronic equipment. They implemented an<br />integrated software package; which was a failure at the several factors. These<br />factors were mostly management related. Such as a poor fit between the business<br />process assumptions inscribed in the software and the business processes in SMTL,<br />poor leadership at different levels, cultural differences, organizational<br />environment, and poor human resource management.St John’s Hospital is a District General Hospital provides medical and<br />nursing services, which includes both general surgery and medicine.All these<br />services are supported by diagnostic imaging, laboratory, ambulance, pharmacy<br />and therapy services, which are all on site. As the major hospital in a tourist<br />area, it deals with many visitors in the holiday season, generating a large<br />amount of non-booked admissions work.Software Management & Leadership<br />It has been shown repeatedly, that effective leadership is essential for successful IT implementation (Klenke, 1994). A leader must also have cultural sensitivity, communication skills, creativity, ability to delegate, and the ability to develop and retain human resources (Luthans, 1994). The software manager at (SMHK) was a western, where as the lower managers were Eastern. So there was a cultural clash going on always. Jack (Manager) always try to introduce creative thoughts. And most of the time the lower management could not do them. Hence there was a clash going on all the time.Employees also felt that management hardly ever “listened” to their concerns<br />or attempted to address them. Consequently, many employees were eager to leave<br />the company, and did so as soon as they found alternate opportunities in other<br />companies.Project Planning & Scheduling<br />Project planning means creating work breakdown, and then allocate responsibilities to the developers over time. Project planning consists of construction of various tasks, timelines and essential pathways including Gantt charts and PERT charts and different written plans for various situations.It is quite usual in software development process to work backward from the<br />project end date which results in complete software project failure. It is<br />impossible that a project can be completed efficiently from the planning stage<br />to the implementation stage.Allocation of roles and responsibilities has to be clearly defined, and it<br />becomes crucial while hiring the stall from outside. University’s higher<br />management failed to apply the basic project management rules which laid to the<br />project failure.Proper scheduling is also required before the start of the project. It<br />includes the time scheduling, teams scheduling. Project managers don’t know what<br />they have to plan and schedule. They just only tell the programmer what to do<br />and the programmers can come up with a proper solution.The development was moved to a new office and the office was not fully<br />equipped with the proper infrastructure. As time is also a big factor in success<br />or failure of a project. So it delayed the development process and contributed<br />towards the project failure. Infrastructure was not fully scheduled and<br />management team didn’t know where and how the project development will be<br />started.The top secret of a winning software development project is to control the<br />quality up and lower the risk. Contingency plan is also the part of planning. In<br />case things went wrong then this plan can be followed to lower the affect of the<br />failure of project. Same was the case with university’s accounting software. The<br />management team had no such a contingency plan nor did they evaluate the risk<br />involved in the development of the new system. So it caused more trouble without<br />the backup system or backup plan.The management just try to follow the methodologies like SDLC or RAD, but don’t know which methodology to use and at which time should apply the right technique.Cost Estimation<br />Cost estimation is mainly involved the cost of effort to produce the software project. But it’s not limited to the effort only. It also includes the hardware and software cost, training the employees and customer, travelling to the customer, networking and communication costs. Cost estimation should be done as a part of the software process model.Cost estimation needs to be done well before the start of the project<br />development. Failure of the budgeting for the cost of the project results in<br />complete disaster. As stated above the infrastructure cost, development tools<br />cost and hardware cost also needs to be estimated first.Same thing happened to university’s accounting system development. They<br />purchased the new system well with out any serious estimation of the cost and<br />the income sources.Below are the reasons why wrong cost estimation is done.Inappropriate estimation methodology<br />Another reason would be the use of an inappropriate cost estimation methodology. Not a single methodology is better than other. Every methodology has its own strong and weak points which should be considered. Dr. Barry Boehm’s book Software Engineering Economics lists seven estimation methodologies. One or more of these methodologies can be used to estimate the cost of a project”Good suggestion is that more than one software cost estimation methodology<br />should be used for accurate estimation”.Cost estimation tools<br />There are many drawbacks in manual cost estimation. This technique is almost obsolete now. These days successful cost estimation includes the use of appropriate commercial software cost estimating tool.Good software estimating tools do not always guarantee reliable software<br />estimates. Wrong input of the software size will result in wrong estimate.<br />Estimation software also needs to be customised for the specific need of<br />organization. These customisations require the data from the past projects as<br />input for the tool to estimate.There are number of reasons these tools can return the wrong estimate.Choosing the right estimation tool<br />Choice of a right estimation tool is necessary for the right estimation. The tool is not capable of handling the input and thus it can come up with the wrong estimate and hence cause the software project to fail.Ease of customisation<br />As mentioned above the selected tool must be customisable according to the organisation needs, so that the organization can customise it according to the needs and past project data.Easy to use and learn<br />The cost estimation tool should be easy to use and learn. It must include help and examples, simple and straight forward user interface. It must require less training to learn the system and inputs should be well defined.Accurate Estimation<br />The estimation tool must have the capability to analyse all the parameters and come up with the accurate estimation for the cost.Risk Management<br />Risk management is an important factor towards software project failure if it’s not managed timely and effectively. As nothing can be predicted that what will happen in future so we have to take the necessary steps in the present to take any uncertain situation in the future. Risk management means dealing with a concern before it becomes a crisis.Risk IdentificationAccording to the Universal risk Project there are two types of conditions which can be a symbol of as risk.<br /> IF-THEN Statements </p><p>“IF technology is not available, THEN we will not meet the requirement”<br /> “IF we cannot hire sufficient qualified software engineers, THEN we cannot meet the planned development schedule<br /> CONDITION-CONSEQUENCE Statements<br />Given the “condition”, there is a likelihood that the “consequence” will occur<br /> “Given that this specific test fails (the CONDITION), the CONSEQUENCE is that the planned schedule will slip” </p><p>Project managers have to identify the areas where the risk can be and how it<br />can affect the development of the project. Risk can be of technical nature or<br />non technical. Project managers needs to be aware of both the risks. Most of the<br />projects managers are not good in either of the side. A good manager with<br />programming skills can be good in identifying the technical risk but not in non<br />technical risk.Risk Analysis<br />After the risk is identified there is a need to make the categories of that risk. Risk analysis is the process of examining the project results and deliverables after the risk analysis and applying the technique to lower the risk. After risk analysis is complete, the proper risk analysis plan needs to be made to cope with any uncertain situation. First identified risks are categorized and make the hierarchy of those risks. At this point the risk is classified as the positive or negative risks.Risk Prioritization<br />After the risk is analyzed, the next step is to priorities the risk. At first focus on the most sever risk first; and les sever later. These risk factors can worked from time to time so that the final project out come is free of risk. So most of the time project management team fails to identify the sever risk and work on the less sever risk. This often results in the form of a crisis.Risk Avoidance<br />Dealing with the risk is an art. Some times the management takes the projects with out identifying the proper risk involved in the project. So an experienced manager will take the project after proper risk analysis and avoid any risk involved in the project.Risk control<br />Managing the risk to achieve the desired results and deliverables is done through controlling the risk at its best. This is a pure intuitive process and depends on the experience of the project management team, or risk already managed in past projects which were done by the same organization.Conclusion<br />This essay has presented three basic factors which can cause the software development project to fail. Planning & Scheduling, cost estimation and risk management. All of these factors are to be considered at the management level and then transferred to the lower management.Planning & Scheduling comes at first, good planning and scheduling makes the<br />strong foundation for the software project. Project planning consists of<br />construction of various tasks, timelines and essential pathways including Gantt<br />charts and PERT charts and different written plans for various situations. If<br />these factors are not taken into part then the software may encounter problems<br />during the development and the final product will be a failure.Cost estimation depends on the budget of the project, customer type and the<br />size and effort to be put in the project. Cost estimations are done many times<br />during the life cycle of a project. It affects the project in many ways, wrong<br />estimation complete failure, affect the good-will of the organisation if the<br />costs are not covered, stake holders are affected and waste of resources.Managing the risk is a practical approach for decreasing the ambiguity and<br />possible loss related with a software development project. Potential measures<br />can be considered as opportunity-focused (positive risk) if their consequences<br />are favourable, or as threat-focused (negative risk) if their consequences are<br />unfavourable. </p>]]></content:encoded> <wfw:commentRss>https://taociqums.info/causes-of-software-project-failure,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>What Does My Normal E-Mini Trading Day Look Like?</title> <link>https://taociqums.info/what-does-my-normal-e-mini-trading-day-look-like,html</link> <comments>https://taociqums.info/what-does-my-normal-e-mini-trading-day-look-like,html#comments</comments> <pubDate>Wed, 29 Mar 2023 15:49:31 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://taociqums.info/?p=54</guid> <description><![CDATA[E-mini trading is like any other job; you need to develop a set routine to establish a pattern of success. As I have mentioned in previous articles, I can’t tell you how many times I have watched novice traders get the surprise of their life at 8:30 am EST or at 10:00 am EST when [...]]]></description> <content:encoded><![CDATA[<p> E-mini trading is like any other job; you need to develop a set routine to establish a pattern of success. As I have mentioned in previous articles, I can’t tell you how many times I have watched novice traders get the surprise of their life at 8:30 am EST or at 10:00 am EST when the market explodes up or down. Of course, had they bothered to check the daily financial data releases they would have known that there were scheduled announcements at those times. Normally, I will announcement the day’s data releases as they enter the room, but if no one chimes in I sometimes remain quiet hoping that the movement will help them learn better e-mini trading habits.I have a fairly set routine that I follow each day and it has served me well. I work hard to shut out any financial television news shows as the TV has become a mechanism for varying political goals and hence, not a reliable source of news. With that being said, I head straight for the computer and begin my day as follows:1. I like to check all the potential daily announcements and analyze which e-mini contracts will be directly affected by them. As of late, we have been in a very news related market and I have been making the assumption that any bit of news is going effect all markets. Needless to say, the announcements from the USA have the most profound effect on the market since both the currency (even non-USA currencies) and financial futures pay close attention to how the announcement is going to influence the day’s price movement.2. Once I bring up my charts, I am interested in what has been happening throughout the course of the night session. I am not a huge believer that the overnight session is an accurate predictor of what will transpire in the cash session, but you can get an idea of possibilities that can occur. I am especially interested in e-mini trading that occurs in the 15 minutes prior to the opening of the cash session, as many of the larger players begin to place their orders.3. With my charts up, I make sure that all of my DOM settings are correct. I can’t tell you how many times traders initiate trades on simulator and then realize they have not switched to live trading mode. I also make sure I have the correct number of contracts selected and that each DOM is set to the right e-mini contract.4. I generally trade the CL (crude) contract from 5:00 am EST until 9:25 am EST as the CL contract opens at 9:00 am EST and can be very active in the hours prior to the cash market open. Note that the CL opens 30 minutes prior to the CME cash market open. In effect, you get to trade 2 opens. If the CL is dead, my second choice is the 6E contract (Euro) or the 6J (Japanese yen). Since I have eight screens I can monitor the activity of multiple contracts, but usually focus on just one. That is just my trading style. I know of many people who trade on multiple contracts simultaneously but I am not one of them, except on rare occasions.5. My trading is based on real-time indicators, which is bit different than trading lagging indicators, so I focus on taking high probability trades throughout the morning. I generally try to stay in the 3-5 trade per morning session area, but if more than 5 solid trades materialize I trade what the market is offering. Conversely, if few solid trades present themselves, then I may only find 1 or 2 good trades. I want to constantly remind myself not to overtrade and keep my stops within my preset parameters. (2x the Average True Range) I take the approach of trying to talk myself out of a trade before I initiate the trade, and if I can’t find a good reason not to take the trade I act quickly and decisively to enter the trade at a point of my choosing. My mentor used to harp on me by saying, “the market goes through phases where it will readily hand out money, but keep in mind you cannot steal a winning trade from the market.” It’s good advice and I have not forgotten it.6. Generally I gravitate to the US financial contracts and trade the NQ, YM, or TF contracts for the remainder of the morning. I stop trading when the market starts to flatten out around lunch time. I suppose my average stopping time is about noon EST, but sometimes later and sometimes earlier; it all depends on the price movement I observe in the morning’s e-mini trading.7. After I have finished trading, I download all the trades to a spreadsheet which analyzes how well I have performed that day. Did I let my trades run? Did I jump out too early? Was the Average True Range an accurate predictor of what each trades potential movement? Did I take some trades that were just boneheaded and why were they boneheaded trades? I try to spend 15-30 minutes understanding my trading behavior that day, in retrospect. I save the trades on the spreadsheet, make sure I have no open positions, and turn the computer off.This routine has served me well over the years, and keeps me from making the mechanical mistakes that you often see. Of course, the judgment aspect of initializing a trade is highly subjective and I strive to maintain a consistent approach every day. I trade what I see on the chart, not the economy, not what the TV “talking heads” are pushing, not the market rumors, and I try to stay in the trend. It’s a good approach and it works for me. As always, all the best in your trading endeavors. </p>]]></content:encoded> <wfw:commentRss>https://taociqums.info/what-does-my-normal-e-mini-trading-day-look-like,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>The Ambiguity Of Small Business Definition</title> <link>https://taociqums.info/the-ambiguity-of-small-business-definition,html</link> <comments>https://taociqums.info/the-ambiguity-of-small-business-definition,html#comments</comments> <pubDate>Wed, 29 Mar 2023 12:49:50 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Small Business]]></category> <guid isPermaLink="false">http://taociqums.info/?p=51</guid> <description><![CDATA[When different people are using the phrase ‘small business’, do they refer to a common set of definitions? Like, how many employees are listed in the payroll? Or, the number of years it’s operative? A literature review of 23 papers, which have been published from 1958 to 2002, tries to shed light on this issue. [...]]]></description> <content:encoded><![CDATA[<p> When different people are using the phrase ‘small business’, do they refer to a common set of definitions? Like, how many employees are listed in the payroll? Or, the number of years it’s operative? A literature review of 23 papers, which have been published from 1958 to 2002, tries to shed light on this issue. The review revealed an inconsistency regarding both characterization and definition of small business.The variety of definition used in these papers unable to set an agreeable format for small business definition. Mayer and Goldstein (1961) define small business as an employer of less then 200 employees. Potts (1977) set the barrier on 20 employees in addition to a minimum eight years that the business is operative. Robinson (1982) define firm as small if the number of employees is less then 50, the annual sales is under three million dollars and it’s operate as sole ownership. Covin and Slevin (1989) define small business according to number of employees – more then five or less then 500, as well as a minimum of five years that the business is operative.Rue and Ibrahim (1998) define small firm as an employer of more then 15 employees. Perry (2001) set an upper limit of 500 employees as a sole identifier for business to be regard as small. The review clarify that the ambiguity is stable over time. The lack of uniform definition in the sixtieth continued throughout the decades into the millennium. The industries targeted by the different scholars do have one common base; the focus was on industries with low to average economic growth such as manufacturing, trade (retail, wholesale) and service.Scholars have addressed the problematicalness regarding the inconsistency of small business definition for quite time, Golde (1964) which examine small manufacturing employers with less then 500 employees, argue that it’s an arbitrarily definition which can adequately feet non manufacturing firms. Welsh and White (1981) claims that small business tend to group in certain industries, such as – wholesalers, retailers, service and manufacturing. Peterson et al., (1986) note that the most common definition is the one that used by the Small Business Administration (SBA), in part, that definition state that small business can be define as one if both its ownership and operation conducted independently, and it’s not dominant at the industry which is operate in.D’amboise and Muldowney (1988) write about the complexity of small business definition, which can be a result of the variety and different types of firms this phrase try to encompass. Pickle and Abrahamson (1990) address the question, what is a small business? There answer is that some will regard small business as such if it’s employ certain number of employees, others will claim that small business is one that limits his operation to local market, and part will classify business as small according to it’s nature (e.g., local pharmacy, clothing store, jewelry store). </p>]]></content:encoded> <wfw:commentRss>https://taociqums.info/the-ambiguity-of-small-business-definition,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Conquer the Top 6 Small Business Marketing Challenges</title> <link>https://taociqums.info/conquer-the-top-6-small-business-marketing-challenges,html</link> <comments>https://taociqums.info/conquer-the-top-6-small-business-marketing-challenges,html#comments</comments> <pubDate>Sun, 05 Feb 2023 20:16:01 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[accounting]]></category> <category><![CDATA[business]]></category> <category><![CDATA[companies]]></category> <category><![CDATA[google]]></category> <category><![CDATA[near me]]></category> <category><![CDATA[offices]]></category> <category><![CDATA[restaurant]]></category> <category><![CDATA[sale]]></category> <category><![CDATA[services]]></category> <guid isPermaLink="false">http://taociqums.info/?p=49</guid> <description><![CDATA[Whatever industry you are in you are likely to encounter the top 6 marketing challenges for small businesses. As a small business what can you do? We will have a limited war chest of marketing dollars or even marketing staff at our disposal to tame these challenges. Like most small businesses you will be faced [...]]]></description> <content:encoded><![CDATA[<p> Whatever industry you are in you are likely to encounter the top 6 marketing challenges for small businesses. As a small business what can you do? We will have a limited war chest of marketing dollars or even marketing staff at our disposal to tame these challenges. Like most small businesses you will be faced with other priorities from all aspects of operating a business and will struggle to find the time to do any marketing at all. That is until you realise that sales are not growing to the levels that you want or worst you are faced with declining sales.This guide will tackle the key marketing challenges revealed in a recent online survey I run and will offer some very practical guidance that will help you improve your efforts for better marketing results.Marketing is Business DevelopmentLet us understand that marketing generates business development opportunities. This is the end-objective of marketing to build qualified prospects that convert into sales revenue. You must make the time for marketing or face closing your business. Marketing does not have to be complicated or time consuming. Every small business must develop a marketing engine or process that can be managed and fine-tuned with a planned effort of a couple of hours per week. Now let’s get started and tackle those top 6 marketing challenges for small businesses:1. Defining Target MarketsWho are you targeting and where can we find them? Basic stuff, but the very foundation of your marketing starts here. If you want to be successful with your marketing you must have a clear idea of your target market. Put together a short description or profile of your ideal customer. Write it down and refine it, work with your team and identify the buying criteria used by your ideal customer. Once you have conceptualised your ideal customer it will help you prepare and personalise your marketing message to make it relevant and important to the intended recipient. The next time you are writing promotional messages or offers put the profile in front of you and it will guide you in your efforts to communicate more effectively with your target market.2. Increasing Repeat BusinessThe ability to deliver to the satisfaction of your customer is the threshold level to remain in business. Make sure you deliver. That said – you need to give them a reason to come back for more! Consider including a thank you coupon with every purchase that provides an incentive or discount that they can receive on a future purchase. You need to nurture the customer relationship by keeping in touch and offering value with every contact you make with your customers. The most cost effective manner to stay in touch with your customers and drive repeat business is with permission based email or e-newsletter marketing. Every business must have email marketing in their communications tool box in today’s Internet connected world.3. Getting Consistent Referrals People generally want to help so why not ask them for their help in getting referrals? I have found this as quite striking among small business in general. Small business owners and managers agree that referrals are important to their business but so many are hesitant to openly ask for referrals. Let all your customers and network of contacts know that their referrals are important to your business. Make sure you can track their referrals, keep them updated and show your gratitude for their efforts in some way whether it is informal or structured as part of a referral program. Make a working system of it and drive referrals as an integral part of your marketing activities.4. Increasing Sales ConversionsSometimes we may even think to ourselves marketing does not work or we have tried that before with minimal results. Well look again what was in the marketing message? Make sure you make a relevant and attractive offer to your target market that requires a decision to be made by the recipient. However, before you commit to it, test it to refine and improve your results and test it again before running the entire campaign. Small business can not afford to spend on purely image or brand building advertisement. You can build and promote your brand or company image while generating increased sales conversions by providing an offer with an incentive to take action within a specified time frame! Make sure every promotional campaign is primary focused on generating a response that converts into a sale while at the same time building your brand.5. Finding Time & Resources for Marketing Do you find yourself thinking that you can not afford to spend time and money on marketing? If you do, then do not be surprise to find out that your business will not be achieving its capacity to grow. Can you afford to let your sales opportunities run out? Absolutely not! The fact is that you simply can not afford not to invest the time and resources into marketing. Say again – you can not neglect your marketing if you want your business to prosper. Take the time to explore what you can achieve with the exceptional marketing methods that are now available to small businesses that have minimal costs to implement.6. Developing a Marketing PlanEveryone seriously in business must have a marketing plan to support their business objectives. There are numerous sites on the Internet that can provide marketing plan templates. Download some to give you an idea of what you need to think about. Keep it short, not more than three pages. Take the time to prepare and develop your marketing approach and strategies including how you will track and test it. If necessary get a marketing specialist to assist you develop the plan. Without a marketing plan to run it is likely you will find yourself trying different “marketing ideas” that others have suggested and ending up with the expenses and no profits to show for it. </p>]]></content:encoded> <wfw:commentRss>https://taociqums.info/conquer-the-top-6-small-business-marketing-challenges,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>5 Stages of Effective Brand Building</title> <link>https://taociqums.info/5-stages-of-effective-brand-building,html</link> <comments>https://taociqums.info/5-stages-of-effective-brand-building,html#comments</comments> <pubDate>Thu, 02 Feb 2023 09:43:14 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://taociqums.info/?p=46</guid> <description><![CDATA[Building a brand image is a top priority with every organization. The way a brand is portrayed, its features are highlighted and the hype that is created around it, determines the success of the brand.A brand passes through five major stages before it gains recognition.Stage 1- Brand AppraisalBrand appraisal deals with the abundance of healthcare [...]]]></description> <content:encoded><![CDATA[<p> Building a brand image is a top priority with every organization. The way a brand is portrayed, its features are highlighted and the hype that is created around it, determines the success of the brand.A brand passes through five major stages before it gains recognition.Stage 1- Brand AppraisalBrand appraisal deals with the abundance of healthcare opportunities available for the target segment of a particular brand. This stage needs for the following 5 tasks to be performed in order for a clear picture to be put forward regarding the potential of the brand.1. Market Analysis: Market analysis involves a deep understanding of the international medical market scenario. One must take into account the size of the target segment, the opportunities for growth, the geographical location, cultural differences and the challenges a distribution channel may provide.2. Analysis of competition: In analyzing competition, one needs to be aware of the key market players operating in the international market. One needs to monitor those playing a supplementary or complementary role.3. Analysis of consumer segment: This involves a study of a consumer’s purchase decisions and the regional influences that might influence decision making. For example, a US customer and an Indian customer may have different viewpoints with respect to a specific product.4. Competency Analysis: Requires assessment of the skills and knowledge base of an organization with respect to its medical technology, R & D (Research and Development), its production capacity, sales and distribution services.5. Analysis of the socio-economic conditions: It involves the operational analysis of the environment and tracks changes in societal behavior, change in global trends and its implications.Stage 2- Brand DefinitionBrand definition involves developing a detailed description of what is being offered. How it will be positioned in the market? How will it garner consumer’s attention? How will the brand be portrayed?Brand Definition comprises of the following 4 activities:1. Brand Reasons: Why should a consumer select your product? Could it be that the brand previously used was expensive, had less quantity, etc.2. Positioning of the Brand: Identifications of gaps in the present market and finding a suitable location to launch your brand. Use of creative advertisements would help promote your brand’s image.3. Mapping a brand: What attributes does your brand represent? The features highlighting your brand and the issues connected to its launch and growth needs to be scrutinized and contemplated thoroughly.4. Brand Image: This involves measuring the product scores against specific attributes, surveying socio-economic profiles and geographical advantages, the benefits that the brand can derive and the future image that the brand is trying to establish.Stage 3- Brand ArticulationBrand articulation explores various factors by which a brand presents itself to its target consumers, how its offer is presented and how it connects. This stage is further sub-divided into three steps:1. Building Brand Identity: A requirement is felt for helping build the brand with the means of innovative logos, brand success stories and its breakthrough features.2. Brand Communication: Involves the use of promotional elements that may be employed in communicating your product to target consumers. A brand brief would need to be created that addresses questions such as who is the target consumer, keeping in mind the demography and psychographics of the region. One needs to assess the consumer’s current beliefs and attitude regarding a specific product category or brand. What is it that makes your product different from the others? How should the communication be done? What would be its tone? Would it be sophisticated, simple, friendly or aggressive?3. Brand Service: Deals with how a product must surpass its physical presence and connect with a consumer. It requires complete coordination with all vertical and horizontal partners, example hospitals, transportation systems, facilitators, etc.Stage 4- Brand MeasurementBrand measurement does not aim at just creating and launching a particular brand. It tracks the real market conditions and ensures that it succeeds. The following metrics need to be measured consistently on a monthly, quarterly, half yearly and monthly basis- Market-share, pricing in the healthcare sector, sales and consumer loyalty.Stage Five- Brand ExecutionThis involves the use of end-to-end solutions which is an integral part of a brand launch. Brand Execution is probably the most challenging part of the product marketing process. It is the place where risk is most visible. However, there is increase in confidence levels when a brand is well defined, styled with detail and a creative brief is build around it. Based on the objectives and creative inputs for your brand, specific brand assets and campaigns may or may not be needed. By performing a thorough market analysis, one can effectively avoid unnecessary marketing programs that do not fit a brand’s requirement. </p>]]></content:encoded> <wfw:commentRss>https://taociqums.info/5-stages-of-effective-brand-building,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Learn How to Attain a Top Quality Health Care Education With an Online Health Care Degree</title> <link>https://taociqums.info/learn-how-to-attain-a-top-quality-health-care-education-with-an-online-health-care-degree,html</link> <comments>https://taociqums.info/learn-how-to-attain-a-top-quality-health-care-education-with-an-online-health-care-degree,html#comments</comments> <pubDate>Wed, 25 Jan 2023 16:55:35 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://taociqums.info/?p=44</guid> <description><![CDATA[There are a wide array of online health care degree programs available to the student these days. Health care facility or nursing home administration, various nursing degrees, as well as physician assistance, Nurse practitioner, even nurses aid, pharmacy technician, or health educator degrees are available.For those who wish to pursue an education in health care [...]]]></description> <content:encoded><![CDATA[<p> There are a wide array of online health care degree programs available to the student these days. Health care facility or nursing home administration, various nursing degrees, as well as physician assistance, Nurse practitioner, even nurses aid, pharmacy technician, or health educator degrees are available.For those who wish to pursue an education in health care of any variety you can typically find an online health care degree program that will suit your requirements for distance learning. Colleges with very prestigious names these days are offering online learning experiences in a wide variety of health disciplines to the student.Advantages of Studying from HomeIn many cases, and particularly when you are already in the workforce, traditional classrooms are harder to attend. When there are additional obligations such as home and family, very often the adult student has no alternative for career advancement or added education since finding time for the classes isn’t always easy to accomplish.Getting an online health care degree of any kind can advance your career.The RN to BSN online health care degree for example offers advanced education and training to the technical RN in order to better prepare her for a position in public health nursing, in corporate nursing, or even as an assistant or director of Nursing in a health care facility. The addition of education and a more advanced degree opens new doors that would not have been possible for the RN just a few years ago due to time constraints.Conformity of StandardsThe level of education is typically no different than that which would be given in a classroom situation. Your materials and the areas in which you are tested are similar and the laws of your state determine the content and skills that you must master. The disciplines that each student must learn are determined by your universities accrediting body as well as the prerequisites of the state in which you will practice.While some students have concerns about the kinds of materials they will study and the methods which are used to present the lectures and other materials, there are some wide choices out there in the online university world. Choose the kind of lecture and other materials that you are most comfortable with and from which you take away the greatest amount of knowledge.Online studies differ widely, depending on where you attend your online health care degree programs Some will offer lectures in downloadable media format, while others will give text only lectures. Select your degree program from those which offer you the best program for your purposes. Make sure that your online health care degree comes from an accredited university and that you are eligible to take your appropriate state board exams. </p>]]></content:encoded> <wfw:commentRss>https://taociqums.info/learn-how-to-attain-a-top-quality-health-care-education-with-an-online-health-care-degree,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>How to Choose Best Private Health Care</title> <link>https://taociqums.info/how-to-choose-best-private-health-care,html</link> <comments>https://taociqums.info/how-to-choose-best-private-health-care,html#comments</comments> <pubDate>Wed, 25 Jan 2023 16:54:02 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://taociqums.info/?p=42</guid> <description><![CDATA[Private health care is important since it gives you the assurance that you will get the attention and treatment that you need in case of an emergency or medical situation. It is what most people prefer since it is convenient and efficient. The health care comes in different plans thereby making it possible for all [...]]]></description> <content:encoded><![CDATA[<p> Private health care is important since it gives you the assurance that you will get the attention and treatment that you need in case of an emergency or medical situation. It is what most people prefer since it is convenient and efficient. The health care comes in different plans thereby making it possible for all kinds of people to afford and be assured of the best services.When faced with the need to select the best private health care, there are things you will need to look at just so you are in a position to make a decision that will be most beneficial to you. It can be dangerous to just jump into the very first private health care you come across and it is advisable that you take your time before settling for the one you feel is most suitable. You can even take the time to get professional advice from independent executives to help in making the selection process easy.The body care plans available: there are so many options out there waiting for you. What you will need to do so that you make a good decision is considering what they are all about thereby managing you to make the right decision. The plan choosing can be based on the services that will be made available to you. You can also consider whether the plan covers individuals only or whether your family also qualifies for the body care cover.The health requirements: different people have different kinds of health requirements. If you are already suffering from certain medical conditions, you should seek private health care that will take care of your requirements in the best way possible. You can even choose to go for companies dealing with your kinds of problems. It is however also important to consider situations which could arise to ensure that in future when you need the private care, you will get it.The health care budget: since private health care plans are many, you should take time to consider the one that you can afford and still get what you deserve at all times. It is important that you set a budget for all things you need since it will guide you into the right plan that will not leave your finances pressed. There are so many options available as far as the private health care is concerned and it is highly unlikely that you will miss to find the most suitable. </p>]]></content:encoded> <wfw:commentRss>https://taociqums.info/how-to-choose-best-private-health-care,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Technology – Meaning and Effects on Life</title> <link>https://taociqums.info/technology-meaning-and-effects-on-life,html</link> <comments>https://taociqums.info/technology-meaning-and-effects-on-life,html#comments</comments> <pubDate>Wed, 25 Jan 2023 16:52:29 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://taociqums.info/?p=40</guid> <description><![CDATA[Technology was coined from the Greek word technologia, which refers to a “skill” or an “art”. It simply refers to the utilization and cognition of techniques, tools or methods of organization. It could also mean the in-depth analysis of a concept or the proper knowledge of a field or subject area. The use of the [...]]]></description> <content:encoded><![CDATA[<p> Technology was coined from the Greek word technologia, which refers to a “skill” or an “art”. It simply refers to the utilization and cognition of techniques, tools or methods of organization. It could also mean the in-depth analysis of a concept or the proper knowledge of a field or subject area. The use of the word is relative, and can be applied to as many areas as possible. Mobile technology, car technology, medical technology, space technology and a host of other terms have been coined from the word. This is because the application of the word is limitless in the present world.<br />The impact of all the different technologies on humans is very significant. Technology started with the transformation of natural resources into elementary hand tools. Fire, for instance, played a great role in the advancement of prehistoric technology. Its discovery and control was the beginning of the many and has escalated to inexplicable heights like the internet today. It is pertinent to note that not all advancements in the field have fostered peace and made life easier. Nuclear weapons and their likes are of course, utterly destructive.All the great economies in the world today depend on technology. It is safe to assume that they would not get this far but for technological advancements. There is also the issue of pollution and the depletion of natural resources as a result of processes that utilize technology. This reduces the quality of the earth and the value of the environment in general. Interestingly, recent studies have discovered that other primates carry out activities that point to an understanding of basic technology.Lots of debates have arisen over the years and they have centered on the impact of technology on the society. Some movements totally condemn the concept with overwhelming evidence and conviction. Different scholars and philosophers read different meanings into it and extend its definition to cover a broad range of usage. This has made science, technology and engineering overlap in their meanings and applications. The history of technology also makes for interesting reading as it dates back to 10,000 BC. It has evolved from the usage of basic tools to the development of all the crucial sectors in the life of man. Medicine, agriculture, manufacturing, transportation, communication and education, to mention a few, have benefited immensely from this mind-boggling concept.The view on technology cannot be uniform. It always differs from scholar to scholar and from individual to individual. Where uniformity lies however, is in the fact that technology has come down a long, winding way, and that it is here to stay.Do you want to read more, visit us at http://www.latest-tech.damisagurus.com </p>]]></content:encoded> <wfw:commentRss>https://taociqums.info/technology-meaning-and-effects-on-life,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel></rss> If you would like to create a banner that links to this page (i.e. this validation result), do the following:
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