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  22. <title>Social Media Analytics: Understanding The Power Of Data In 2023</title>
  23. <link>https://tbsxlln.info/social-media-analytics-understanding-the-power-of-data-in-2023</link>
  24. <comments>https://tbsxlln.info/social-media-analytics-understanding-the-power-of-data-in-2023#comments</comments>
  25. <pubDate>Wed, 13 Dec 2023 13:27:57 +0000</pubDate>
  26. <dc:creator>admin</dc:creator>
  27. <category><![CDATA[Uncategorized]]></category>
  28.  
  29. <guid isPermaLink="false">http://tbsxlln.info/?p=75</guid>
  30. <description><![CDATA[Why Social Media Analytics Matters Social media has become an integral part of our lives, with millions of people around the world using platforms like Facebook, Instagram, and Twitter every day. This massive user base generates an enormous amount of data, which can be harnessed through social media analytics. In 2023, businesses and individuals alike [...]]]></description>
  31. <content:encoded><![CDATA[<p><![CDATA[<br />
  32. <article>
  33. <figure><img alt="Was ist Social Media Analytics und warum ist es wichtig? NetBase Quid" src="https://i2.wp.com/netbasequid.com/wp-content/uploads/What-is-Social-Media-Analytics.png" _mce_src="https://i2.wp.com/netbasequid.com/wp-content/uploads/What-is-Social-Media-Analytics.png" width="100%" style="margin-right: 8px;margin-bottom: 8px;" _mce_style="margin-right: 8px; margin-bottom: 8px;" /></figure>
  34. <h2>Why Social Media Analytics Matters</h2>
  35. <p>Social media has become an integral part of our lives, with millions of people around the world using platforms like Facebook, Instagram, and Twitter every day. This massive user base generates an enormous amount of data, which can be harnessed through social media analytics. In 2023, businesses and individuals alike are realizing the power of this data in shaping their strategies and decision-making processes.</p>
  36. <h2>The Benefits of Social Media Analytics</h2>
  37. <h3>1. Understanding Your Audience</h3>
  38. <p>By analyzing social media data, you can gain deep insights into your target audience. You can identify their demographics, interests, and preferences, allowing you to tailor your marketing efforts to effectively reach and engage them. This understanding can lead to higher conversion rates and improved customer satisfaction.</p>
  39. <h3>2. Tracking Performance and ROI</h3>
  40. <p>Social media analytics enables you to measure the effectiveness of your campaigns and track your return on investment (ROI). By monitoring key metrics such as engagement rate, reach, and conversions, you can identify what&#8217;s working and what&#8217;s not. This data-driven approach helps you allocate your resources more efficiently and optimize your marketing strategies.</p>
  41. <h3>3. Competitive Analysis</h3>
  42. <p>Social media analytics also allows you to keep an eye on your competitors. By monitoring their social media activities, you can gain insights into their strategies, content performance, and audience engagement. This information can help you stay ahead of the competition and identify new opportunities in the market.</p>
  43. <h2>Key Metrics in Social Media Analytics</h2>
  44. <h3>1. Reach and Impressions</h3>
  45. <p>Reach refers to the number of unique users who see your content, while impressions represent the total number of times your content is displayed. These metrics help you gauge the visibility and exposure of your brand on social media platforms.</p>
  46. <h3>2. Engagement Rate</h3>
  47. <p>Engagement rate measures how actively your audience interacts with your content. It includes likes, comments, shares, and clicks. A high engagement rate indicates that your content is resonating with your audience and driving meaningful interactions.</p>
  48. <h3>3. Conversion Rate</h3>
  49. <p>Conversion rate measures the percentage of users who take a desired action, such as making a purchase or filling out a form, after seeing your social media content. It helps you assess the effectiveness of your campaigns in driving desired outcomes.</p>
  50. <h2>Tools for Social Media Analytics</h2>
  51. <p>There are several tools available in 2023 to help you with social media analytics. Popular options include Hootsuite, Sprout Social, and Google Analytics. These tools offer features like real-time monitoring, data visualization, and comprehensive reporting, making it easier for you to extract valuable insights from your social media data.</p>
  52. <h2>Conclusion</h2>
  53. <p>In 2023, social media analytics has become an indispensable tool for businesses and individuals looking to leverage the power of data. By understanding their audience, tracking performance, and analyzing competition, they can make informed decisions and drive their social media strategies to new heights. With the right tools and a data-driven mindset, the possibilities are endless in the world of social media analytics.</p>
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  57. </item>
  58. <item>
  59. <title>Mastering The Art Of Learning In 2023</title>
  60. <link>https://tbsxlln.info/mastering-the-art-of-learning-in-2023</link>
  61. <comments>https://tbsxlln.info/mastering-the-art-of-learning-in-2023#comments</comments>
  62. <pubDate>Wed, 13 Dec 2023 13:24:50 +0000</pubDate>
  63. <dc:creator>admin</dc:creator>
  64. <category><![CDATA[Uncategorized]]></category>
  65.  
  66. <guid isPermaLink="false">http://tbsxlln.info/?p=73</guid>
  67. <description><![CDATA[Introduction Learning is an ongoing process that never stops. It is a journey of acquiring knowledge, skills, and insights that empower us to grow and excel in various aspects of life. In the year 2023, learning mastery has become more important than ever before. With the rapid advancements in technology and the ever-changing landscape of [...]]]></description>
  68. <content:encoded><![CDATA[<p><![CDATA[<br />
  69. <article>
  70. <figure><img alt="What is Mastery learning? A different approach to learning" src="https://i.pinimg.com/originals/e0/9c/3a/e09c3abcc4b4e2aec7a05f9a5324de65.png" _mce_src="https://i.pinimg.com/originals/e0/9c/3a/e09c3abcc4b4e2aec7a05f9a5324de65.png" width="100%" style="margin-right: 8px;margin-bottom: 8px;" _mce_style="margin-right: 8px; margin-bottom: 8px;" /></figure>
  71. <h2>Introduction</h2>
  72. <p>Learning is an ongoing process that never stops. It is a journey of acquiring knowledge, skills, and insights that empower us to grow and excel in various aspects of life. In the year 2023, learning mastery has become more important than ever before. With the rapid advancements in technology and the ever-changing landscape of industries, individuals need to develop the ability to learn effectively and adapt quickly.</p>
  73. <h3>Why Learning Mastery Matters</h3>
  74. <p>Learning mastery is the ability to understand and retain knowledge, apply it in practical situations, and continuously improve upon it. It goes beyond simply memorizing facts and figures. In today&#8217;s fast-paced world, where information is readily available at our fingertips, the focus has shifted from rote learning to critical thinking, problem-solving, and creativity. Learning mastery enables individuals to navigate through complex challenges, make informed decisions, and stay ahead of the curve.</p>
  75. <h3>Developing a Growth Mindset</h3>
  76. <p>One of the key foundations of learning mastery is cultivating a growth mindset. A growth mindset is the belief that abilities and intelligence can be developed through dedication, hard work, and perseverance. It is about embracing challenges, learning from failures, and seeking out opportunities for growth. By adopting a growth mindset, individuals become more open to new ideas, feedback, and continuous learning.</p>
  77. <h3>Effective Learning Strategies</h3>
  78. <p>Learning mastery is not just about the quantity of information we consume but also the quality of our learning. Here are some effective learning strategies that can help individuals enhance their learning mastery:</p>
  79. <h3>1. Active Learning</h3>
  80. <p>Active learning involves engaging with the material actively rather than passively. This can include discussing concepts with peers, participating in group activities, or applying the knowledge in real-life scenarios. By actively participating in the learning process, individuals can improve their understanding and retention of the subject matter.</p>
  81. <h3>2. Chunking</h3>
  82. <p>Chunking is a technique that involves breaking down complex information into smaller, more manageable chunks. By organizing information into meaningful groups, individuals can improve their comprehension and recall. This technique is especially useful when learning new concepts or memorizing large amounts of information.</p>
  83. <h3>3. Spaced Repetition</h3>
  84. <p>Spaced repetition is a learning technique that involves reviewing information at increasing intervals over time. Instead of cramming all the information at once, individuals revisit the material periodically, reinforcing their memory and enhancing long-term retention. This strategy is particularly effective for learning languages, vocabulary, and other factual knowledge.</p>
  85. <h3>4. Reflective Practice</h3>
  86. <p>Reflective practice involves actively thinking about and analyzing one&#8217;s own learning experiences. This can include journaling, self-assessments, or seeking feedback from mentors and peers. By reflecting on what worked well and what could be improved, individuals can enhance their learning strategies and make continuous progress.</p>
  87. <h3>Conclusion</h3>
  88. <p>In the year 2023, learning mastery has become a crucial skill for individuals to thrive in a rapidly evolving world. By developing a growth mindset and adopting effective learning strategies, individuals can enhance their ability to acquire, retain, and apply knowledge. Learning mastery is not just about acquiring information but also about developing critical thinking, problem-solving, and adaptability skills. So, let&#8217;s embrace the journey of learning mastery and unlock our full potential.</p>
  89. ]]></content:encoded>
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  91. <slash:comments>0</slash:comments>
  92. </item>
  93. <item>
  94. <title>Learning Zone Strategies</title>
  95. <link>https://tbsxlln.info/learning-zone-strategies</link>
  96. <comments>https://tbsxlln.info/learning-zone-strategies#comments</comments>
  97. <pubDate>Wed, 13 Dec 2023 13:21:56 +0000</pubDate>
  98. <dc:creator>admin</dc:creator>
  99. <category><![CDATA[Uncategorized]]></category>
  100.  
  101. <guid isPermaLink="false">http://tbsxlln.info/?p=71</guid>
  102. <description><![CDATA[Introduction Learning Zone Strategies are innovative approaches to learning that have gained popularity in recent years. These strategies are designed to create an optimal learning environment for students, allowing them to absorb information more effectively and improve their overall academic performance. In this article, we will explore some key learning zone strategies that can be [...]]]></description>
  103. <content:encoded><![CDATA[<p><![CDATA[<br />
  104. <article>
  105. <figure><img alt="7 Learning Zones Every Classroom Must Have! Personalized learning" src="https://i.pinimg.com/originals/30/b1/55/30b1559c2030cf45016b581a96326d3d.png" _mce_src="https://i.pinimg.com/originals/30/b1/55/30b1559c2030cf45016b581a96326d3d.png" width="100%" style="margin-right: 8px;margin-bottom: 8px;" _mce_style="margin-right: 8px; margin-bottom: 8px;" /></figure>
  106. <h2>Introduction</h2>
  107. <p>Learning Zone Strategies are innovative approaches to learning that have gained popularity in recent years. These strategies are designed to create an optimal learning environment for students, allowing them to absorb information more effectively and improve their overall academic performance. In this article, we will explore some key learning zone strategies that can be implemented in the classroom to enhance learning outcomes.</p>
  108. <h2>The Importance of the Learning Zone</h2>
  109. <p>The learning zone is a state of mind where students are fully engaged, motivated, and receptive to new information. It is a space where learning becomes effortless and enjoyable. By creating a positive learning zone, educators can help students reach their full potential and develop a lifelong love for learning.</p>
  110. <h3>1. Active Learning</h3>
  111. <p>Active learning is a key strategy in creating an effective learning zone. It involves engaging students in hands-on activities, discussions, and problem-solving tasks. By actively participating in the learning process, students are more likely to retain information and develop a deeper understanding of the subject matter.</p>
  112. <h3>2. Differentiated Instruction</h3>
  113. <p>Every student has unique learning needs and preferences. Differentiated instruction involves tailoring teaching methods and materials to meet individual student needs. By addressing the diverse learning styles and abilities of students, educators can create a supportive learning zone that caters to everyone&#8217;s needs.</p>
  114. <h3>3. Collaborative Learning</h3>
  115. <p>Collaborative learning encourages students to work together in groups or pairs to solve problems, complete projects, or discuss ideas. This strategy promotes active engagement, critical thinking, and teamwork skills. By fostering a collaborative learning zone, students can learn from each other and develop important social skills.</p>
  116. <h3>4. Technology Integration</h3>
  117. <p>In today&#8217;s digital age, technology plays a crucial role in education. Integrating technology into the learning zone can enhance student engagement and motivation. Interactive multimedia presentations, online resources, and educational apps can make learning more interactive and enjoyable for students.</p>
  118. <h3>5. Classroom Environment</h3>
  119. <p>The physical classroom environment can greatly impact the learning zone. A well-organized, comfortable, and stimulating classroom can create a positive learning atmosphere. Simple changes like adding plants, colorful posters, and comfortable seating can make a significant difference in students&#8217; focus and attention.</p>
  120. <h3>6. Scaffolding</h3>
  121. <p>Scaffolding is a teaching technique that provides support to students as they learn new concepts or skills. By breaking down complex tasks into manageable steps and gradually reducing support, educators can guide students toward independent learning. This strategy helps students build confidence and develop problem-solving skills.</p>
  122. <h3>7. Reflection and Feedback</h3>
  123. <p>Regular reflection and feedback are essential components of the learning zone. By providing constructive feedback and encouraging self-reflection, educators can help students identify their strengths and areas for improvement. This process promotes metacognition and fosters continuous learning.</p>
  124. <h3>8. Real-World Connections</h3>
  125. <p>Connecting classroom learning to real-world applications can make the learning zone more meaningful and relevant. By highlighting the practical implications of concepts and skills, educators can inspire students and enhance their motivation to learn. Field trips, guest speakers, and real-life examples are effective ways to establish these connections.</p>
  126. <h3>9. Personalized Learning</h3>
  127. <p>Personalized learning involves tailoring instructional methods, content, and pace to meet individual student needs and interests. By allowing students to have a say in their learning and providing choice and autonomy, educators can create a personalized learning zone that promotes intrinsic motivation and engagement.</p>
  128. <h3>10. Growth Mindset</h3>
  129. <p>Cultivating a growth mindset is crucial in creating a positive learning zone. By emphasizing the belief that intelligence and abilities can be developed through effort and practice, educators can help students overcome challenges and embrace a love for learning. This mindset encourages resilience, perseverance, and a willingness to take on new challenges.</p>
  130. <h2>Conclusion</h2>
  131. <p>Learning Zone Strategies are powerful tools that can transform the learning experience for students. By implementing these strategies, educators can create an optimal learning environment that fosters engagement, motivation, and deep learning. By prioritizing the learning zone, we can empower students to reach their full potential and become lifelong learners.</p>
  132. ]]></content:encoded>
  133. <wfw:commentRss>https://tbsxlln.info/learning-zone-strategies/feed</wfw:commentRss>
  134. <slash:comments>0</slash:comments>
  135. </item>
  136. <item>
  137. <title>Personal Chef Career &#8211; Pros And Cons Involving A Personal Chef Career</title>
  138. <link>https://tbsxlln.info/personal-chef-career-pros-and-cons-involving-a-personal-chef-career</link>
  139. <comments>https://tbsxlln.info/personal-chef-career-pros-and-cons-involving-a-personal-chef-career#comments</comments>
  140. <pubDate>Sun, 02 Apr 2023 01:35:00 +0000</pubDate>
  141. <dc:creator>admin</dc:creator>
  142. <category><![CDATA[Uncategorized]]></category>
  143. <category><![CDATA[Cooking and Culinary]]></category>
  144.  
  145. <guid isPermaLink="false">http://tbsxlln.info/?p=66</guid>
  146. <description><![CDATA[There are many reason in favor of and against starting a personal chef career. The first part of this article will go over them in detail. This is necessary in order to figure out if you want to get started in the profession or if it&#8217;s not for you.Benefits: Reasons In Support Of Starting A [...]]]></description>
  147. <content:encoded><![CDATA[<p> There are many reason in favor of and against starting a personal chef career. The first part of this article will go over them in detail. This is necessary in order to figure out if you want to get started in the profession or if it&#8217;s not for you.Benefits: Reasons In Support Of Starting A Personal Chef Career1. Getting started in your own cooking career allows you to be actively involved in the culinary industry. An industry that is rapidly growing and involves creating good meals. This will allow you to influence the way people eat which is great.The personal chef field is growing quickly. More and more people don&#8217;t have the time or the ability to cook meals for their family. This is were you come in, cooking great meals for busy families. You go to other people&#8217;s homes and cook them meals for the week. This allows them to easily have tasty healthy meals without all the hassle of cooking themselves.2. Starting your own business allows you to become your own boss.One additional cause for starting your own business is starting your business allows you to become your own boss. This provides the added advantage of creating your own hours as well as controlling your pay rate, that is certain to protect against making the error of getting paid too little for too much work. Nobody likes this. Better to become you own boss so you can control all the negatives that come with being an employee.3. If you love cooking you get to do it every day.This is great because you can try cooking meals you might not have ever done before. This is very important since it will increase your skills, and also get you more clients. The wider your area of expertise the better. If you take that into mind, then it&#8217;s wise to start your own business in the culinary industry. For anyone that really loves cooking and is organized, this is the field for them.The points above show the positive aspects of a personal chef career. There is a dark side as well. Here&#8217;s a discussion of some of the downsides. The last part of this article will go over these in detail.Negative Aspects: Factors Against Starting A Personal Chef Career1. You will have to train hard.If you ever start your chef career, this will produce the effect of starting your training. You have to train in order to be a personal chef. This is no different than most professions, but it should be stated. Becoming a good chef require you to work hard and train. Sometimes, this deters people from getting started in their personal chef careers.2. You will need to learn a lot about food safety.Food safety is very important when you are a cooking for other people. If you don&#8217;t pay attention to it then you can have bad experience as a chef. This can result in people getting sick or creating bad meals that don&#8217;t taste right. You really need to focus on food handling safety. Make sure to stick to the basics like clean hands and proper storage of food etc.3. It can be very tiring work.One more valid reason in avoiding this profession is it can be very tiring work. Everyone ought to think about this point with great care, since it can result in tired feet and body from standing all day and a lack of desire to cook at home. If you determine to start your own personal chef business anyway. Then good luck!And so that&#8217;s that. There are the actual disadvantages and benefits of starting a personal chef career. It isn&#8217;t ideal for everyone, yet it is suitable for many. Hence think cautiously about the factors already mentioned This review should really assist you to be prepared in making the right choice. </p>
  148. ]]></content:encoded>
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  150. <slash:comments>0</slash:comments>
  151. </item>
  152. <item>
  153. <title>Why Choose Email Marketing Over Direct Marketing?</title>
  154. <link>https://tbsxlln.info/why-choose-email-marketing-over-direct-marketing</link>
  155. <comments>https://tbsxlln.info/why-choose-email-marketing-over-direct-marketing#comments</comments>
  156. <pubDate>Sat, 01 Apr 2023 21:29:31 +0000</pubDate>
  157. <dc:creator>admin</dc:creator>
  158. <category><![CDATA[Uncategorized]]></category>
  159. <category><![CDATA[Direct Marketing]]></category>
  160.  
  161. <guid isPermaLink="false">http://tbsxlln.info/?p=64</guid>
  162. <description><![CDATA[Email marketing and direct mail marketing are forever compared, and the comparisons lie not just in costs and pricing, but also in immediacy and faster results. Digital marketers, of course, will provide their own biased opinion. They would argue that with everyone sitting on front of their computers today, the idea of continuing to use [...]]]></description>
  163. <content:encoded><![CDATA[<p> Email marketing and direct mail marketing are forever compared, and the comparisons lie not just in costs and pricing, but also in immediacy and faster results. Digital marketers, of course, will provide their own biased opinion. They would argue that with everyone sitting on front of their computers today, the idea of continuing to use paper seems not only unwise, but also not ecologically sound at all.The debate heats up with the addition of Web-based tools even for traditional mail marketing, including geocoding services that append latitude and longitude information at the property-level match for virtually any address it successfully standardizes. Apart from its ability to geocode address information, geocoding services in the United States can also perform reverse geocoding for heightened efficiency.But the question remains: which is more preferable between email marketing and direct marketing?There are stark differences, for one, in the costs of advertising. Print marketing will spend staggering amounts on printing/binding/addressing, mailing, artwork or production, and digital proofing. Email marketers, on the other hand, spend minimally on production and mailing, and virtually nothing on digital proofing and printing/binding/addressing.Email marketers argue as well that email is a speedy medium, unlike direct mail that can take weeks for tasks from reparation of artwork to reaching a specific household. This speed can very well be capitalized on for news, events, weather stuff, and other time-sensitive categories.Email allows what marketers call A/B testing, which is the sending of 2 or more versions of the email piece to compare headlines and try out different special deals and promos. The answers are fast, unlike direct marketing that has a rather lengthy turnaround time. Added value in exchange of more information is instant in email as well, where you can send a white paper or special report &#8211; absolutely free &#8211; after someone fills out a survey or form. The target individuals will be more willing to fill your form out, especially with the knowledge of getting something in return instantly. Email marketers argue that instant gratification cannot be provided by a printed marketing piece.Whatever marketing mode you think is most appropriate for your business, it is always important to step up in the game and not hesitate to use tools to enhance your leads and information at hand. As mentioned above, geocoding services increases efficiency in shipping, tracking, and mailing, and improves target marketing. </p>
  164. ]]></content:encoded>
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  166. <slash:comments>0</slash:comments>
  167. </item>
  168. <item>
  169. <title>Debt Relief &#8211; Consolidation Or Debt Settlement? Which is Best Way to Clear Unsecured Loans?</title>
  170. <link>https://tbsxlln.info/debt-relief-consolidation-or-debt-settlement-which-is-best-way-to-clear-unsecured-loans</link>
  171. <comments>https://tbsxlln.info/debt-relief-consolidation-or-debt-settlement-which-is-best-way-to-clear-unsecured-loans#comments</comments>
  172. <pubDate>Sat, 01 Apr 2023 15:06:16 +0000</pubDate>
  173. <dc:creator>admin</dc:creator>
  174. <category><![CDATA[Uncategorized]]></category>
  175. <category><![CDATA[Unsecured Loans]]></category>
  176.  
  177. <guid isPermaLink="false">http://tbsxlln.info/?p=62</guid>
  178. <description><![CDATA[There are many persons who are of the opinion that the best way to clear an unsecured loan is not repay it at all. Since it is unsecured, the lender will have no option but to waive it off when it is clear that no repayment shall come forth.Well, you should not share the same [...]]]></description>
  179. <content:encoded><![CDATA[<p> There are many persons who are of the opinion that the best way to clear an unsecured loan is not repay it at all. Since it is unsecured, the lender will have no option but to waive it off when it is clear that no repayment shall come forth.Well, you should not share the same opinion because lenders will not hesitate to drag you to the court and procure a freeze on your bank account until the debt is repaid in full. Hence, if you are facing financial problems, you should try to tackle the issue of debt problems head on.For starters, do not try running away from your credit card issuers and debt collection agents. It may not be pleasurable but you will have to maintain regular contact. When you finally go in for consolidation or settlement deal, you should always be in a position to say that you maintain to contact no matter how hopeless the situation seems.Considering the large number of individuals who run away from debt collection agents, the fact that you were there to answer their queries at every instance will work in your favor.The best way to clear your unsecured loans is debt- settlement if you do not have sufficient cash in hand, if you are already back on payments and if you do not earn a lot of money.On the other hand, if your debts are not very large, if you have sufficient income and if you are in a position to actually save money by reducing your expenses, you should go in for consolidation loan.The biggest advantage of a debt settlement deal is the 50% discount and the installment facility to repay the balance. The disadvantage is that you will have to suffer a negative impact on your credit score.The biggest advantage of a consolidation deal is the reduction in the interest rate that will help you repay more even as you pay the same amount to your creditors. The disadvantage is that you will have to repay the debt in full and will not get any significant discount.If you are finding it difficult to manage your finances and if you want professional help, you should go in for debt- settlement professional. If you need settlement, you can continue with the same service provider. If you do not need a settlement, you can easily take the advice of the professional and get in touch with a debt consolidation loan provider. </p>
  180. ]]></content:encoded>
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  182. <slash:comments>0</slash:comments>
  183. </item>
  184. <item>
  185. <title>Acid Reflux Disease Diet</title>
  186. <link>https://tbsxlln.info/acid-reflux-disease-diet</link>
  187. <comments>https://tbsxlln.info/acid-reflux-disease-diet#comments</comments>
  188. <pubDate>Sat, 01 Apr 2023 11:01:25 +0000</pubDate>
  189. <dc:creator>admin</dc:creator>
  190. <category><![CDATA[Uncategorized]]></category>
  191. <category><![CDATA[Heartburn and Acid Reflux]]></category>
  192.  
  193. <guid isPermaLink="false">http://tbsxlln.info/?p=60</guid>
  194. <description><![CDATA[Acid Reflux is becoming a common problem these days due to the changing life styles and poor eating habits of people. One of the easiest ways of preventing acid reflux disease is through eating a balanced diet and avoiding certain foods known to trigger heartburn and acid reflux.The diet of patients of acid reflux disease [...]]]></description>
  195. <content:encoded><![CDATA[<p> Acid Reflux is becoming a common problem these days due to the changing life styles and poor eating habits of people. One of the easiest ways of preventing acid reflux disease is through eating a balanced diet and avoiding certain foods known to trigger heartburn and acid reflux.The diet of patients of acid reflux disease should be monitored carefully. They should not consume foods that stimulates acid reflux. Foods like fresh apple as well as dried apples are very beneficial for people suffering from acid reflux. Apple juice also serves as a good remedy for the disease. Eating a whole banana is a very good cure for acid reflux. Bananas are actually said to be a natural antacid. Another fruit that greatly helps in the relief of acid reflux is papaya. Papaya can also be taken in the form of pills after a meal. Pineapple is also very beneficial for acid reflux sufferers. Also increasing the amount of fiber in the diet is very helpful to getting rid of acid reflux. Taking in plenty of water also gives great relief to acid reflux.One should include vegetables like baked potatoes, broccoli, cabbage, carrots, green beans and peas. Also there are animal products that are very good for acid reflux disease. Ground beef, extra lean steak, broil chicken breast, skinless egg whites, egg substitute, fish etc are also considered to be good in acid reflux disease relief. It should be taken into account that foods should not contain excessive fats. Although dairy products like dairy cheese, feta or goat, cream cheese, and fat free sour cream are considered to be healthy for consumption of patients of acid reflux disease most forms of fatty foods should be avoided. Among the grains pretzels, rice &#8211; either brown or white, graham crackers, rice cakes, corn bread, cereal, bran or oatmeal, and multigrain breads are considered to be friendly for acid reflux sufferers.There are certain foods like fatty, fried, and spicy foods; tomato and citrus products like lemonade, orange, and grapefruit juice; cranberry juice, chocolates, peppermint, pepper, coffee, tea with caffeine and alcohol that should to avoided to prevent acid reflux. Vegetables like mashed potatoes, french fries and raw onions are very harmful to acid reflux sufferers. Dairy products like sour cream, milk shakes and ice creams and regular cheese should be avoided. Macaroni, spaghetti with sauce and cheese are also unfriendly for acid reflux patients. As already stated alcoholic products are harmful to the patients of acid reflux. It is advisable to avoid all fatty and fried foods, peppermints and spearmints, whole milk, oils and creamed soups. People suffering from acid reflux avoid eating meal from fast food restaurants.Some experts say that some people tend to swallow air while eating or drinking that leads to acid reflux. Chain smokers often have a problem of acid reflux. Proper diet along with proper eating habits is required to prevent acid reflux. While eating one should sit in an upright position. Moreover the food should be consumed slowly and chewed properly. If one goes for a small walk after meal, it gives great relief for acid reflux. But strenuous workouts should be avoided after a meal. One should take care of the fact that one should not lie down immediately after consuming food. One should avoid eating late and snacking in the evening. Acid reflux patients should avoid eating anything two hours before going to bed. Do not consume large meals at one sitting. One should eat small quantities 5 to 6 times during the day. Acid reflux patients should not use tobacco as nicotine weakens the lower esophageal muscle. Following a proper diet and adopting healthy food habits is the best treatment for acid reflux problems. </p>
  196. ]]></content:encoded>
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  199. </item>
  200. <item>
  201. <title>Natural Anti Aging &#8211; Slow Down Your Aging Process From The Inside</title>
  202. <link>https://tbsxlln.info/natural-anti-aging-slow-down-your-aging-process-from-the-inside</link>
  203. <comments>https://tbsxlln.info/natural-anti-aging-slow-down-your-aging-process-from-the-inside#comments</comments>
  204. <pubDate>Fri, 31 Mar 2023 23:57:22 +0000</pubDate>
  205. <dc:creator>admin</dc:creator>
  206. <category><![CDATA[Uncategorized]]></category>
  207. <category><![CDATA[Fashion Design]]></category>
  208.  
  209. <guid isPermaLink="false">http://tbsxlln.info/?p=57</guid>
  210. <description><![CDATA[Natural anti aging will happen if you give your body everything it needs to rejuvenate itself from the inside naturally. When you do this properly natural anti aging follows, and over time, you will slow down the rate at which your body ages.If you do it the right way you will begin to look and [...]]]></description>
  211. <content:encoded><![CDATA[<p> Natural anti aging will happen if you give your body everything it needs to rejuvenate itself from the inside naturally. When you do this properly natural anti aging follows, and over time, you will slow down the rate at which your body ages.If you do it the right way you will begin to look and feel younger naturally without any need to resort to surgical facelifts, botox injections, injectable fillers or hormone injections.The truth is, natural anti aging involves nothing more than a good understanding of what causes your body to age, what your body needs the most and what you should avoid.The recent upsurge in the sale of products such as nutrition, physical fitness, skin care, vitamins, supplements and herbs is a good indication that people want to look younger and live longer.Although there has been extensive medical research into reversing the aging process and the rejuvenation of skin cells using stem cells, for most people feeling and looking younger can be simplified by avoiding proven age accelerators.It is widely accepted that your expected lifespan can be increased by following a natural anti aging plan which includes a good and healthy diet, keeping fit with regular exercise and avoiding age accelerating hazards such as sugar consumption, refined carbohydrates, smoking, sun damage, inflammation caused by toxins or excessive exercise, and muscle atrophy from inactivity.Natural Anti Aging &#8211; The Worst Age AcceleratorMost of us know you should cut down on sugar if you want to lose weight but did you know that sugar accelerates the rate at which your body ages?According to Dr Nicholas Perricone; &#8220;Sugar is exceptionally damaging to your skin because it attaches to the proteins of collagen, causing collagen to &#8220;cross-link.&#8221; When collagen cross-links, it becomes stiff and inflexible, leading to the wrinkling and stiffness of old skin.&#8221;The cross-linking of collagen not only makes your skin inflexible but it also leads to discoloration and pigmentation faults such as age-spots.Dr Nicholas Perricone also says: &#8220;Eating sugary and starchy foods shows up on the skin as a loss of radiance, dark circles under the eyes, the loss of tone, puffiness, an increase in fine lines and wrinkles, the loss of facial contours and increased pore size. These foods can also exacerbate acne, which is a systemic, inflammatory disease. I am not exaggerating when I say that sugar can rob you of your youth, health, and beauty.&#8221;Natural Anti Aging &#8211; Cut Out SugarSugars cause Endogenous Glycations to occur in the bloodstream, fructose and galactose are the worst culprits because they have approximately ten times the glycation activity of glucose.Glycation is the first step in a complex series of very slow reactions in the body which eventually lead to advanced glycation end products (ironically known as AGEs).Some AGEs are more reactive than the sugars they were originally derived from and are implicated in many age-related chronic diseases such as: cardiovascular diseases, Alzheimer&#8217;s disease, cancer, and peripheral neuropathy.Glycation also causes your skin to age noticeably by damaging collagen in two ways. Firstly Glycation reduces your collagen&#8217;s ability to rebuild your skin&#8217;s structure and secondly it increases the natural rate at which your collagen breaks down.So, from a natural anti aging point of view, sugar delivers a hefty two-pronged attack on your skin and this increases as you grow older and your collagen levels become naturally weaker.If this isn&#8217;t bad enough, Glycation also increases the adverse effects already caused by smoking, alcohol and sun damage.So next time you feel tempted by that sugary doughnut or an extra spoonful of sugar in your tea, think on. Sugar consumption seriously increases your risk of having wrinkled, crepey skin that is susceptible to sagging and age spots.Avoiding sugar seems to be straightforward but sugar is found everywhere in this modern world.Convenience foods, processed foods, soda drinks, confectionary, cakes, biscuits, anything that has been caramelized.If you are serious about natural anti aging then you must cut sugar out of your diet completely.Sugar has no place in your natural anti aging plan if you want to slow down your aging process and reap the rewards in the future by having a radiant, clear complexion and the vitality to enjoy your extended life.For most people longevity is not worth having if you do not have the energy and health to enjoy it, feeling younger and looking younger go together when it comes to natural anti aging. </p>
  212. ]]></content:encoded>
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  214. <slash:comments>0</slash:comments>
  215. </item>
  216. <item>
  217. <title>Reaching Business To Business Online Marketing Companies</title>
  218. <link>https://tbsxlln.info/reaching-business-to-business-online-marketing-companies</link>
  219. <comments>https://tbsxlln.info/reaching-business-to-business-online-marketing-companies#comments</comments>
  220. <pubDate>Fri, 24 Feb 2023 17:04:23 +0000</pubDate>
  221. <dc:creator>admin</dc:creator>
  222. <category><![CDATA[Uncategorized]]></category>
  223. <category><![CDATA[Audio Streaming]]></category>
  224. <category><![CDATA[Blogging]]></category>
  225. <category><![CDATA[Businesses Online]]></category>
  226. <category><![CDATA[E Books]]></category>
  227. <category><![CDATA[Link Popularity]]></category>
  228. <category><![CDATA[Podcasting]]></category>
  229. <category><![CDATA[Publishing]]></category>
  230. <category><![CDATA[Search Engine Marketing]]></category>
  231. <category><![CDATA[Site Promotion]]></category>
  232. <category><![CDATA[Social Networking]]></category>
  233.  
  234. <guid isPermaLink="false">http://tbsxlln.info/?p=55</guid>
  235. <description><![CDATA[Are you involved in business to business online marketing? Business to business online marketing spans a wide range of industries, yet the marketing strategies are still similar as in business to consumer marketing. The number 1 key factor to success is price range, and proper follow up. Because most businesses want to make more money, [...]]]></description>
  236. <content:encoded><![CDATA[<p> Are you involved in business to business online marketing? Business to business online marketing spans a wide range of industries, yet the marketing strategies are still similar as in business to consumer marketing. The number 1 key factor to success is price range, and proper follow up. Because most businesses want to make more money, they will work from dusk to dawn to make it happen.As a business owner yourself, I&#8217;m sure you already know this. The top goal of all online business owners is to improve their business profits, but most don&#8217;t know how to achieve this goal. Even if you sell printers, marketing books, office supplies, subscriptions, magazines, and etc, you need to know how to target and reach your targeted prospect for as cheaply as possible &#8211; so that you can lower expenses and become as profitable as possible.I will go over some simple business to business online marketing strategies that you can use to gain profits easily without spending a lot of money to do so. You may not have thought about using these simple strategies, but I assure you that they work, and they are a combination of offline and online marketing tactics &#8211; since online business owners do STILL operate in the offline world. Here&#8217;s the first business to business online marketing strategy that you can use:1) Direct mailDirect mail is highly effective in today&#8217;s world &#8211; even though most people don&#8217;t get as much out of it as they should be. You see, most people view direct marketing as a 1-shot deal. The typical business owner will find or build a list, send a mailing out to them, maybe get a few sales, and call it a day. However you should know that you can get much more out of your direct mail efforts if you did more than a one-shot mailing.So how can you mail multiple times to a prospect without violating the rules or terms of a list provider? It&#8217;s simple &#8211; and you can do it in a variety of ways. You have to understand that not everyone is a pro in selecting mailing lists. In fact, most people use list brokers to get them a good mailing list. While some list brokers do a good job, a lot of list brokers out there are sharks. They will probe you with questions to test your skill level of direct mail, and will give you a list based on your knowledge of what to do with them.When doing business to business online marketing, it&#8217;s critical that you know how to specifically target online business owners who are a match for the product or service that you are trying to sell them. Depending on what you sell, you may want to target by location, age, nationality, income, profession, and by the last dollar amount that they spent on a similar item that you&#8217;re trying to sell them. And of course more.You should be able to get all of this information by using something called the &#8220;SRDS&#8221;. SRDS stands for &#8220;Standard Rate and Data Service&#8221;. You can find this at your city&#8217;s main local library. It has a collection of mailing lists that you can purchase, specify, and merge to gain the most ideal candidate for your product. Now depending on the price of your product and the last item that these people bought, you may want to generate leads first from your initial mailing, or send them a direct offer.The way to do multiple direct mail mailings is simple. You can either rent a list and generate leads &#8211; thus not violating terms of the initial mailing, or you can generate your own list, and send follow up direct mail mailings to them. In both situations your generating a lead. These online marketing prospects have voluntarily raised their hand to receive more information from you. And since you&#8217;re marketing via direct mail, you can expect your conversion rates to be a lot higher than just email marketing alone.Here&#8217;s another business to business online marketing strategy that you can use to get more sales:2) Joint venturesDoing joint ventures on the internet is incredibly simple. With the advent of affiliate programs and tracking software, joint ventures on the internet is a cinch &#8211; you just have to find the right partner to do it with. This is an easy way to reach a targeted prospect base with $0 cost of advertising. This makes joint venture marketing a magnificent way to get more new customers.To use joint ventures get business to business online marketing customers, first you have to identify who your targeted prospects are. Are you a marketing consultant? Then obviously your customer base are online business owners who are looking for consulting help &#8211; or who wants to learn how to do internet marketing properly (the first time around).Are you an industrial carpet cleaner? Then you can reach your prospects from searching through email lists, blogs, forums, and websites in the carpet cleaning niche. You would have to specify the kind of commercial work that you do &#8211; as you will get to charge more to businesses who need lots of spaces cleaned, and have the financial power to pay you more than a consumer would.To approach a likely joint venture partner, simply get in touch of the webmaster that you believe is a good fit for your products or service, and make a deal with them. Most people offer low joint venture commission rates, while I like to offer them high commission rates so that it can get their attention. Plus you should also know that the money in your business will come from backend repeat sales from a customer. So earning a little bit of money on a frontend joint venture sale isn&#8217;t a bad idea.Simply tell them what you sell, how it will benefit their list or customer base, and how much of the profits you&#8217;re willing to share with them. If the terms are great, most will agree &#8211; but you will have to do much of the work when it comes to streamlining the sales process. And once they agree, the joint venture can begin &#8211; and it doesn&#8217;t have to end. Ever.Business to business online marketing can be made simple if consider these 2 strategies. Direct mail works great when reaching business owners, and joint ventures is a free way to get sales and launch a profitable campaign on a $0 budget. Be sure to use them both today. </p>
  237. ]]></content:encoded>
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  239. <slash:comments>0</slash:comments>
  240. </item>
  241. <item>
  242. <title>Base Tendriling Travel Expenses</title>
  243. <link>https://tbsxlln.info/base-tendriling-travel-expenses</link>
  244. <comments>https://tbsxlln.info/base-tendriling-travel-expenses#comments</comments>
  245. <pubDate>Fri, 24 Feb 2023 10:52:40 +0000</pubDate>
  246. <dc:creator>admin</dc:creator>
  247. <category><![CDATA[Uncategorized]]></category>
  248. <category><![CDATA[Adventure Travel]]></category>
  249. <category><![CDATA[Airline Travel]]></category>
  250. <category><![CDATA[Budget Travel]]></category>
  251. <category><![CDATA[Charter Jets]]></category>
  252. <category><![CDATA[Travel Planning]]></category>
  253. <category><![CDATA[Vacation Homes]]></category>
  254.  
  255. <guid isPermaLink="false">http://tbsxlln.info/?p=53</guid>
  256. <description><![CDATA[As business travel expenses nose upward, companies are realizing that better cost-management techniques can make a differenceUS. corporate travel expenses rocketed to more than $143 billion in 1994, according to American Express&#8217; most recent survey on business travel management. Private-sector employers spend an estimated $2,484 per employee on travel and entertainment, a 17 percent increase [...]]]></description>
  257. <content:encoded><![CDATA[<p> As business travel expenses nose upward, companies are realizing that better cost-management techniques can make a differenceUS. corporate travel expenses rocketed to more than $143 billion in 1994, according to American Express&#8217; most recent survey on business travel management. Private-sector employers spend an estimated $2,484 per employee on travel and entertainment, a 17 percent increase over the past four years.Corporate T&#038;E costs, now the third-largest controllable expense behind sales and data-processing costs, are under new scrutiny. Corporations are realizing that even a savings of 1 percent or 2 percent can translate into millions of dollars added to their bottom line.Savings of that order are sure to get management&#8217;s attention, which is a requirement for this type of project. Involvement begins with understanding and evaluating the components of T&#038;E management in order to control and monitor it more effectively.Hands-on management includes assigning responsibility for travel management, implementing a quality-measurement system for travel services used, and writing and distributing a formal travel policy. Only 64 percent of U.S. corporations have travel policies.Even with senior management&#8217;s support, the road to savings is rocky-only one in three companies has successfully instituted an internal program that will help cut travel expenses, and the myriad aspects of travel are so overwhelming, most companies don&#8217;t know where to start. &#8220;The industry of travel is based on information,&#8221; says Steven R. Schoen, founder and CEO of The Global Group Inc. &#8220;Until such time as a passenger actually sets foot on the plane, they&#8217;ve [only] been purchasing information.&#8221;If that&#8217;s the case, information technology seems a viable place to hammer out those elusive, but highly sought-after, savings. &#8220;Technological innovations in the business travel industry are allowing firms to realize the potential of automation to control and reduce indirect [travel] costs,&#8221; says Roger H. Ballou, president of the Travel Services Group USA of American Express. &#8220;In addition, many companies are embarking on quality programs that include sophisticated process improvement and reengineering efforts designed to substantially improve T&#038;E management processes and reduce indirect costs.&#8221;As companies look to technology to make potential savings a reality, they can get very creative about the methods they employ.The Great LevelerCentralized reservation systems were long the exclusive domain of travel agents and other industry professionals. But all that changed in November 1992 when a Department of Transportation ruling allowed the general public access to systems such as Apollo and SABRE. Travel-management software, such as TripPower and TravelNet, immediately sprang up, providing corporations insight into where their T&#038;E dollars are being spent.The software tracks spending trends by interfacing with the corporation&#8217;s database and providing access to centralized reservation systems that provide immediate reservation information to airlines, hotels and car rental agencies. These programs also allow users to generate computerized travel reports on cost savings with details on where discounts were obtained, hotel and car usage and patterns of travel between cities. Actual data gives corporations added leverage when negotiating discounts with travel suppliers.&#8221;When you own the information, you don&#8217;t have to go back to square one every time you decide to change agencies,&#8221; says Mary Savovie Stephens, travel manager for biotech giant Chiron Corp.Sybase Inc., a client/server software leader with an annual T&#038;E budget of more than $15 million, agrees. &#8220;Software gives us unprecedented visibility into how employees are spending their travel dollars and better leverage to negotiate with travel service suppliers,&#8221; says Robert Lerner, director of credit and corporate travel services for Sybase Inc. &#8220;We have better access to data, faster, in a real-time environment, which is expected to bring us big savings in T&#038;E. Now we have control over our travel information and no longer have to depend exclusively on the agencies and airlines.&#8221;The cost for this privilege depends on the volume of business. One-time purchases of travel-management software can run from under $100 to more than $125,000. Some software providers will accommodate smaller users by selling software piecemeal for $5 to $12 per booked trip, still a significant savings from the $50 industry norm per transaction.No More TicketsPaperless travel is catching on faster than the paperless office ever did as both service providers and consumers work together to reduce ticket prices for business travelers. Perhaps the most cutting-edge of the advances is &#8220;ticketless&#8221; travel, which almost all major airlines are testing.In the meantime, travel providers and agencies are experimenting with new technologies to enable travelers to book travel services via the Internet, e-mail and unattended ticketing kiosks. Best Western International, Hyatt Hotels and several other major hotel chains market on the Internet. These services reduce the need for paper and offer better service and such peripheral benefits as increased efficiency, improved tracking of travel expenses and trends, and cost reduction.Dennis Egolf, CFO of the Veterans Affairs Medical Center in Louisville, Ky., realized that the medical center&#8217;s decentralized location, a quarter-mile from the hospital, made efficiency difficult. &#8220;We were losing production time and things got lost,&#8221; he says. &#8220;Every memo had to be hand-carried for approval, and we required seven different copies of each travel order.&#8221; As a result, Egolf tried an off-the-shelf, paper-reduction software package designed for the federal government.The software allows the hospital to manage travel on-line, from tracking per-diem allowances and calculating expenses to generating cash advance forms and authorizing reimbursement vouchers. The software also lets the hospital keep a running account of its travel expenses and its remaining travel budget.&#8221;Today, for all practical purposes, the system is paperless,&#8221; says Egolf. The software has helped the hospital reduce document processing time by 93 percent. &#8220;The original goal focused on managing employee travel without paper,&#8221; he says. &#8220;We have achieved that goal, in part due to the efforts of the staff and in part due to the accuracy of the software.&#8221;With only a $6,000 investment, the hospital saved $70 each employee trip and saved almost half of its $200,000 T&#038;E budget through the paper-reduction program.Out ThereConsolidation of corporate travel arrangements by fewer agencies has been a growing trend since 1982. Nearly three out of four companies now make travel plans for their business locations through a single agency as opposed to 51 percent in 1988. Two major benefits of agency consolidation are the facilitation of accounting and T&#038;E budgeting, as well as leverage in negotiating future travel discounts.A major technological advance that allows this consolidation trend to flourish is the introduction of satellite ticket printers (STPs). Using STPs enables a travel agency to consolidate all operations to one home office, and still send all necessary tickets to various locations instantly via various wire services. As the term implies, the machinery prints out airline tickets on-site immediately, eliminating delivery charges.For London Fog, STPs are a blessing. London Fog&#8217;s annual T&#038;E budget of more than $15 million is split equally between its two locations in Eldersburg, Md., and New York City. Each location purchases the same number of tickets, so equal access to ticketing from their agency is a must. With an STP in their two locations, the company services both offices with one agency in Baltimore. Each office has access to immediate tickets and still manages to save by not having to pay courier and express mail charges that can range up to $15 for each of the more than 500 tickets each purchases annually.Conde Nast Publications&#8217; annual T&#038;E budget of more than $20 million is allocated among its locations in Los Angeles, San Francisco, Chicago, New York and Detroit. Since 1994, travel arrangements have been handled by a centralized agency, Advanced Travel Management in New York City, by installing an STP in each of these five locations. In addition to increased efficiency due to consolidation, Conde Nast now has the ability to change travel plans at a moment&#8217;s notice and have new tickets in hand instantly.The real benefit is that the machines are owned and maintained by the travel agency., so there is no cost to the company. Due to the major expense involved, however, STPs remain an option only for major ticket purchasers. &#8220;STPs are a viable option in this process for any location that purchases more than $500,000 per year in tickets,&#8221; says Shoen.As airfare averages 43 percent of any company&#8217;s T&#038;E expenses, savings obtainable through the various uses of technology have become dramatic. For example, the ability of corporations to collect and analyze their own travel trends has led to the creation of net-fare purchasing-negotiating a price between a corporation and an airline to purchase tickets that does not include the added expenses of commissions, overrides, transaction fees, agency transaction fees and other discounts.Although most major U.S. carriers publicly proclaim that they don&#8217;t negotiate corporate discounts below published market fares, the American Express survey on business travel management found that 38 percent of U.S. companies had access to, or already had implemented, negotiated airline discounts. The availability and mechanics of these arrangements vary widely by carrier.What&#8217;s the Price?Fred Swaffer, transportation manager for Hewlett-Packard and a strong advocate of the net-pricing system, has pioneered the concept of fee-based pricing with travel-management companies under contract with H-P. He states that H-P, which spends more than $528 million per year on T&#038;E, plans to have all air travel based on net-fare pricing. &#8220;At the present time, we have several net fares at various stages of agreement,&#8221; he says. &#8220;These fares are negotiated with the airlines at the corporate level, then trickle down to each of our seven geographical regions.&#8221;Frank Kent, Western regional manager for United Airlines, concurs: &#8220;United Airlines participates in corporate volume discounting, such as bulk ticket purchases, but not with net pricing. I have yet to see one net-fare agreement that makes sense to us. We&#8217;re not opposed to it, but we just don&#8217;t understand it right now.&#8221;Kent stresses, &#8220;Airlines should approach corporations with long-term strategic relationships rather than just discounts. We would like to see ourselves committed to a corporation rather than just involved.&#8221;As business travel expenses nose upward, companies are realizing that better cost-management techniques can make a difference.US. corporate travel expenses rocketed to more than $143 billion in 1994, according to American Express&#8217; most recent survey on business travel management. Private-sector employers spend an estimated $2,484 per employee on travel and entertainment, a 17 percent increase over the past four years.Corporate T&#038;E costs, now the third-largest controllable expense behind sales and data-processing costs, are under new scrutiny. Corporations are realizing that even a savings of 1 percent or 2 percent can translate into millions of dollars added to their bottom line.Savings of that order are sure to get management&#8217;s attention, which is a requirement for this type of project. Involvement begins with understanding and evaluating the components of T&#038;E management in order to control and monitor it more effectively.Hands-on management includes assigning responsibility for travel management, implementing a quality-measurement system for travel services used, and writing and distributing a formal travel policy. Only 64 percent of U.S. corporations have travel policies.Even with senior management&#8217;s support, the road to savings is rocky-only one in three companies has successfully instituted an internal program that will help cut travel expenses, and the myriad aspects of travel are so overwhelming, most companies don&#8217;t know where to start. &#8220;The industry of travel is based on information,&#8221; says Steven R. Schoen, founder and CEO of The Global Group Inc. &#8220;Until such time as a passenger actually sets foot on the plane, they&#8217;ve [only] been purchasing information.&#8221;If that&#8217;s the case, information technology seems a viable place to hammer out those elusive, but highly sought-after, savings. &#8220;Technological innovations in the business travel industry are allowing firms to realize the potential of automation to control and reduce indirect [travel] costs,&#8221; says Roger H. Ballou, president of the Travel Services Group USA of American Express. &#8220;In addition, many companies are embarking on quality programs that include sophisticated process improvement and reengineering efforts designed to substantially improve T&#038;E management processes and reduce indirect costs.&#8221;As companies look to technology to make potential savings a reality, they can get very creative about the methods they employ.The Great LevelerCentralized reservation systems were long the exclusive domain of travel agents and other industry professionals. But all that changed in November 1992 when a Department of Transportation ruling allowed the general public access to systems such as Apollo and SABRE. Travel-management software, such as TripPower and TravelNet, immediately sprang up, providing corporations insight into where their T&#038;E dollars are being spent.The software tracks spending trends by interfacing with the corporation&#8217;s database and providing access to centralized reservation systems that provide immediate reservation information to airlines, hotels and car rental agencies. These programs also allow users to generate computerized travel reports on cost savings with details on where discounts were obtained, hotel and car usage and patterns of travel between cities. Actual data gives corporations added leverage when negotiating discounts with travel suppliers.&#8221;When you own the information, you don&#8217;t have to go back to square one every time you decide to change agencies,&#8221; says Mary Savovie Stephens, travel manager for biotech giant Chiron Corp.Sybase Inc., a client/server software leader with an annual T&#038;E budget of more than $15 million, agrees. &#8220;Software gives us unprecedented visibility into how employees are spending their travel dollars and better leverage to negotiate with travel service suppliers,&#8221; says Robert Lerner, director of credit and corporate travel services for Sybase Inc. &#8220;We have better access to data, faster, in a real-time environment, which is expected to bring us big savings in T&#038;E. Now we have control over our travel information and no longer have to depend exclusively on the agencies and airlines.&#8221;The cost for this privilege depends on the volume of business. One-time purchases of travel-management software can run from under $100 to more than $125,000. Some software providers will accommodate smaller users by selling software piecemeal for $5 to $12 per booked trip, still a significant savings from the $50 industry norm per transaction.No More TicketsPaperless travel is catching on faster than the paperless office ever did as both service providers and consumers work together to reduce ticket prices for business travelers. Perhaps the most cutting-edge of the advances is &#8220;ticketless&#8221; travel, which almost all major airlines are testing.In the meantime, travel providers and agencies are experimenting with new technologies to enable travelers to book travel services via the Internet, e-mail and unattended ticketing kiosks. Best Western International, Hyatt Hotels and several other major hotel chains market on the Internet. These services reduce the need for paper and offer better service and such peripheral benefits as increased efficiency, improved tracking of travel expenses and trends, and cost reduction.Dennis Egolf, CFO of the Veterans Affairs Medical Center in Louisville, Ky., realized that the medical center&#8217;s decentralized location, a quarter-mile from the hospital, made efficiency difficult. &#8220;We were losing production time and things got lost,&#8221; he says. &#8220;Every memo had to be hand-carried for approval, and we required seven different copies of each travel order.&#8221; As a result, Egolf tried an off-the-shelf, paper-reduction software package designed for the federal government.The software allows the hospital to manage travel on-line, from tracking per-diem allowances and calculating expenses to generating cash advance forms and authorizing reimbursement vouchers. The software also lets the hospital keep a running account of its travel expenses and its remaining travel budget.&#8221;Today, for all practical purposes, the system is paperless,&#8221; says Egolf. The software has helped the hospital reduce document processing time by 93 percent. &#8220;The original goal focused on managing employee travel without paper,&#8221; he says. &#8220;We have achieved that goal, in part due to the efforts of the staff and in part due to the accuracy of the software.&#8221;With only a $6,000 investment, the hospital saved $70 each employee trip and saved almost half of its $200,000 T&#038;E budget through the paper-reduction program.Out ThereConsolidation of corporate travel arrangements by fewer agencies has been a growing trend since 1982. Nearly three out of four companies now make travel plans for their business locations through a single agency as opposed to 51 percent in 1988. Two major benefits of agency consolidation are the facilitation of accounting and T&#038;E budgeting, as well as leverage in negotiating future travel discounts.A major technological advance that allows this consolidation trend to flourish is the introduction of satellite ticket printers (STPs). Using STPs enables a travel agency to consolidate all operations to one home office, and still send all necessary tickets to various locations instantly via various wire services. As the term implies, the machinery prints out airline tickets on-site immediately, eliminating delivery charges.For London Fog, STPs are a blessing. London Fog&#8217;s annual T&#038;E budget of more than $15 million is split equally between its two locations in Eldersburg, Md., and New York City. Each location purchases the same number of tickets, so equal access to ticketing from their agency is a must. With an STP in their two locations, the company services both offices with one agency in Baltimore. Each office has access to immediate tickets and still manages to save by not having to pay courier and express mail charges that can range up to $15 for each of the more than 500 tickets each purchases annually.Conde Nast Publications&#8217; annual T&#038;E budget of more than $20 million is allocated among its locations in Los Angeles, San Francisco, Chicago, New York and Detroit. Since 1994, travel arrangements have been handled by a centralized agency, Advanced Travel Management in New York City, by installing an STP in each of these five locations. In addition to increased efficiency due to consolidation, Conde Nast now has the ability to change travel plans at a moment&#8217;s notice and have new tickets in hand instantly.The real benefit is that the machines are owned and maintained by the travel agency., so there is no cost to the company. Due to the major expense involved, however, STPs remain an option only for major ticket purchasers. &#8220;STPs are a viable option in this process for any location that purchases more than $500,000 per year in tickets,&#8221; says Shoen.As airfare averages 43 percent of any company&#8217;s T&#038;E expenses, savings obtainable through the various uses of technology have become dramatic. For example, the ability of corporations to collect and analyze their own travel trends has led to the creation of net-fare purchasing-negotiating a price between a corporation and an airline to purchase tickets that does not include the added expenses of commissions, overrides, transaction fees, agency transaction fees and other discounts.Although most major U.S. carriers publicly proclaim that they don&#8217;t negotiate corporate discounts below published market fares, the American Express survey on business travel management found that 38 percent of U.S. companies had access to, or already had implemented, negotiated airline discounts. The availability and mechanics of these arrangements vary widely by carrier.What&#8217;s the Price?Fred Swaffer, transportation manager for Hewlett-Packard and a strong advocate of the net-pricing system, has pioneered the concept of fee-based pricing with travel-management companies under contract with H-P. He states that H-P, which spends more than $528 million per year on T&#038;E, plans to have all air travel based on net-fare pricing. &#8220;At the present time, we have several net fares at various stages of agreement,&#8221; he says. &#8220;These fares are negotiated with the airlines at the corporate level, then trickle down to each of our seven geographical regions.&#8221;Frank Kent, Western regional manager for United Airlines, concurs: &#8220;United Airlines participates in corporate volume discounting, such as bulk ticket purchases, but not with net pricing. I have yet to see one net-fare agreement that makes sense to us. We&#8217;re not opposed to it, but we just don&#8217;t understand it right now.&#8221;Kent stresses, &#8220;Airlines should approach corporations with long-term strategic relationships rather than just discounts. We would like to see ourselves committed to a corporation rather than just involved.&#8221;source: http://orlandomap.info/base-tendriling-travel-expenses </p>
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