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<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>thtpams.info</title> <atom:link href="http://thtpams.info/feed" rel="self" type="application/rss+xml" /> <link>https://thtpams.info</link> <description></description> <lastBuildDate>Fri, 11 Aug 2023 03:02:04 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.1.3</generator> <item> <title>9 Things to Consider Before Forming a Business Partnership</title> <link>https://thtpams.info/9-things-to-consider-before-forming-a-business-partnership,html</link> <comments>https://thtpams.info/9-things-to-consider-before-forming-a-business-partnership,html#comments</comments> <pubDate>Thu, 30 Mar 2023 14:20:22 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Business]]></category> <guid isPermaLink="false">http://thtpams.info/?p=60</guid> <description><![CDATA[Getting into a business partnership has its benefits. It allows all contributors to share the stakes in the business. Depending on the risk appetites of partners, a business can have a general or limited liability partnership. Limited partners are only there to provide funding to the business. They have no say in business operations, neither [...]]]></description> <content:encoded><![CDATA[<p> Getting into a business partnership has its benefits. It allows all contributors to share the stakes in the business. Depending on the risk appetites of partners, a business can have a general or limited liability partnership. Limited partners are only there to provide funding to the business. They have no say in business operations, neither do they share the responsibility of any debt or other business obligations. General Partners operate the business and share its liabilities as well. Since limited liability partnerships require a lot of paperwork, people usually tend to form general partnerships in businesses.Things to Consider Before Setting Up A Business PartnershipBusiness partnerships are a great way to share your profit and loss with someone you can trust. However, a poorly executed partnerships can turn out to be a disaster for the business. Here are some useful ways to protect your interests while forming a new business partnership:1. Being Sure Of Why You Need a PartnerBefore entering into a business partnership with someone, you need to ask yourself why you need a partner. If you are looking for just an investor, then a limited liability partnership should suffice. However, if you are trying to create a tax shield for your business, the general partnership would be a better choice.Business partners should complement each other in terms of experience and skills. If you are a technology enthusiast, teaming up with a professional with extensive marketing experience can be quite beneficial.2. Understanding Your Partner’s Current Financial SituationBefore asking someone to commit to your business, you need to understand their financial situation. When starting up a business, there may be some amount of initial capital required. If business partners have enough financial resources, they will not require funding from other resources. This will lower a firm’s debt and increase the owner’s equity.3. Background CheckEven if you trust someone to be your business partner, there is no harm in performing a background check. Calling a couple of professional and personal references can give you a fair idea about their work ethics. Background checks help you avoid any future surprises when you start working with your business partner. If your business partner is used to sitting late and you are not, you can divide responsibilities accordingly.It is a good idea to check if your partner has any prior experience in running a new business venture. This will tell you how they performed in their previous endeavors.4. Have an Attorney Vet the Partnership DocumentsMake sure you take legal opinion before signing any partnership agreements. It is one of the most useful ways to protect your rights and interests in a business partnership. It is important to have a good understanding of each clause, as a poorly written agreement can make you run into liability issues.You should make sure to add or delete any relevant clause before entering into a partnership. This is because it is cumbersome to make amendments once the agreement has been signed.5. The Partnership Should Be Solely Based On Business TermsBusiness partnerships should not be based on personal relationships or preferences. There should be strong accountability measures put in place from the very first day to track performance. Responsibilities should be clearly defined and performing metrics should indicate every individual’s contribution towards the business.Having a weak accountability and performance measurement system is one of the reasons why many partnerships fail. Rather than putting in their efforts, owners start blaming each other for the wrong decisions and resulting in company losses.6. The Commitment Level of Your Business PartnerAll partnerships start on friendly terms and with great enthusiasm. However, some people lose excitement along the way due to everyday slog. Therefore, you need to understand the commitment level of your partner before entering into a business partnership with them.Your business partner(s) should be able to show the same level of commitment at every stage of the business. If they do not remain committed to the business, it will reflect in their work and can be detrimental to the business as well. The best way to maintain the commitment level of each business partner is to set desired expectations from every person from the very first day.While entering into a partnership agreement, you need to have an idea about your partner’s added responsibilities. Responsibilities such as taking care of an elderly parent should be given due thought to set realistic expectations. This gives room for compassion and flexibility in your work ethics.7. What Will Happen If a Partner Exits the BusinessJust like any other contract, a business venture requires a prenup. This would outline what happens in case a partner wishes to exit the business. Some of the questions to answer in such a scenario include:<br />How will the exiting party receive compensation?</p><p>How will the division of resources take place among the remaining business partners?</p><p>Also, how will you divide the responsibilities?</p><p>8. Who Will Be In Charge Of Daily OperationsEven when there is a 50-50 partnership, someone needs to be in charge of daily operations. Positions including CEO and Director need to be allocated to appropriate individuals including the business partners from the beginning.This helps in creating an organizational structure and further defining the roles and responsibilities of each stakeholder. When each individual knows what is expected of him or her, they are more likely to perform better in their role.9. You Share the Same Values and VisionEntering into a business partnership with someone who shares the same values and vision makes the running of daily operations considerably easy. You can make important business decisions quickly and define long-term strategies. However, sometimes, even the most like-minded individuals can disagree on important decisions. In such cases, it is essential to keep in mind the long-term goals of the business.Bottom LineBusiness partnerships are a great way to share liabilities and increase funding when setting up a new business. To make a business partnership successful, it is important to find a partner that will help you make fruitful decisions for the business. Thus, pay attention to the above-mentioned integral aspects, as a weak partner(s) can prove detrimental for your new venture. </p><div class="mads-block"></div>]]></content:encoded> <wfw:commentRss>https://thtpams.info/9-things-to-consider-before-forming-a-business-partnership,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Get Affordable Home Insurance in Calgary</title> <link>https://thtpams.info/get-affordable-home-insurance-in-calgary,html</link> <comments>https://thtpams.info/get-affordable-home-insurance-in-calgary,html#comments</comments> <pubDate>Thu, 30 Mar 2023 12:44:33 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Insurance]]></category> <guid isPermaLink="false">http://thtpams.info/?p=55</guid> <description><![CDATA[There are many reasons to get home insurance in Calgary. First of all, you want to make sure your house, cottage, or tenancy is covered for damage, theft, and flooding. Secondly, you want to know if you are overpaying for home insurance, and if you are, you want to know if you have access to [...]]]></description> <content:encoded><![CDATA[<p> There are many reasons to get home insurance in Calgary. First of all, you want to make sure your house, cottage, or tenancy is covered for damage, theft, and flooding. Secondly, you want to know if you are overpaying for home insurance, and if you are, you want to know if you have access to a more affordable insurer. We can help you connect with a live insurance broker who will give you the information you need to insure your house in Calgary. You can also request a quote from at least 10 Canadian home insurers, so you can compare rates.Typical Home Insurance Premiums<br />Home protection prices are different for rented and owned properties. Tenants insurance for rented homes covers the basic contents of a house and some liability (you may need a separate policy for fine art, wine collections, furs, and other expensive, atypical items). Tenants insurance is often cheaper than homeowners insurance.Homeowners insurance covers the building and its exterior, as well as risks connected to theft, fire, earthquake, etc. Since the value of the building is much higher than the contents of a rented unit, homeowners insurance premiums are significantly higher than are the premiums for tenants insurance.In order to have a broader picture of home insurance rates in Canada, here are statistics of the average home rates in Alberta, Ontario, British Columbia, and Canada. These statistics are provided by InsurEye.In Alberta, monthly house insurance rates are typically $84 for homeowners and $49 for renters.In Ontario, monthly home insurance rates are typically $78 for homeowners and $42 for renters.In British Columbia, monthly home protection rates are typically $85 for homeowners and $47 for renters.Across Canada, monthly home insurance rates are typically $77 for homeowners and $41 for renters.Examples of Calgary Home Insurance Quotes<br />Home insurance quotes in Calgary depend on the size of a building, its location, and possible risks (like flooding). The following examples of house insurance quotes will help you better understand how much home insurance can potentially cost you:· For a 2,800 square foot, two-storey house in Calgary, in the neighbourhood of Altadore near River Park, expect approximately $98 monthly ($1,176 a year).· For an 850 square foot, two-bedroom condominium on the 12th floor in downtown Calgary, next to Central Memorial Park, the insurance costs are approximately $23 a month ($276 a year).· For a one-storey house in Calgary, in the Mount Pleasant neighbourhood, located close to 4th St NW and the Trans-Canada Highway, the insurance is approximately $62 monthly ($744 a year).Flooding Coverage for Homes in Calgary<br />Since Calgary often sees flooding, every homeowner should be prepared for the possibility of this risk and should understand the main aspects of home protection and flooding. One thing you should keep in mind is that home protection in the flood-endangered areas of the city is more expensive because of the much higher risk.There are four main types of flooding. It is important to remember that your home insurance policy treats each of them differently:1. Overland flooding occurs as a consequence of water (rain or melting snow) entering your house from the outdoors. Standard insurance in Calgary does not cover expenses from overland flooding. However, some companies do provide coverage for this type of flooding at an additional cost.2. Roof leakage can be covered or not covered, depending on the factors that caused it. If the roof was in poor condition from the beginning, your insurance provider will not cover the damage. Your home insurance will most likely cover damage from a natural cause, like hail.3. Your insurer will cover plumbing issues, only if you comply with the rules in your policy, such as having somebody visit your home while you are not there for extended periods of time (for example, while you are on vacation).4. Sewer backup happens when wastewater is driven back into your house. Traditional home protection does not cover this type of flooding. However, you can always purchase this type of coverage as an addition to your home insurance policy.The Difference Between Condo and Tenants Insurance in Calgary<br />Owners of condos can purchase homeowners insurance for their condo. The condominium corporation purchases commercial condo insurance. The difference between these two policies is in what part of the condo they cover. The homeowners insurance covers the contents of the condominium. The coverage also includes protection for upgrades, locker contents, third party liability, theft, additional living expenses, and sometimes special insurance assessments.The commercial condominium corporation’s insurance covers the building’s exterior (envelope), together with its infrastructure and common areas.Condo renters in Calgary need tenants insurance to cover the contents of their condos. This type of protection is usually mandatory and is part of the rental contract. In addition to the coverage of contents against theft, fire, and other hazards, the insurance also extends to third party liability and additional living expenses. Living expenses are for the cases when the condo is unlivable (due to earthquake, flood, fire, etc.), so the renter is forced to live in a hotel or rental unit until the condo repairs are complete.10 Ways to Save on Home Insurance in Calgary<br />Here are a few ways to save on your home coverage. For more savings, get an insurance quote and contact an insurance expert.1. Professional membership. Members of unions or professional organizations can get a discount on their home insurance. Insurance companies, like Meloche Monnex Insurance, also provide their members with insurance policies.2. Hydrant or fire station. If your home is close to one of these things, you can ask for a discount from your insurance provider.3. Discounts for students. Some insurance providers give discounts for students. As for dependent students who live alone, their parent’s home insurance may cover the insurance on their apartment at no additional charge. For example, Desjardins Insurance provides this discount.4. Discounts for graduates. TD Insurance is an example of an insurer that offers discounts for graduates from post-secondary institutions like McGill University or the University of Toronto.5. Quit smoking. Many insurance companies increase home protection premiums for smokers due to the potential fire risk.6. Change your policy. Those with tenant insurance should rethink the size of their coverage – perhaps some things that do not have much value do not need additional coverage.7. Security of your home. Does your home have additional security, like a doorman or security guard? This might get you a discount from your insurance provider.8. Direct insurer. Also called a captive agent, a direct insurer represents one company and can offer their products for a cheaper price when compared to insurance agents or brokers.9. Consumer reviews. Other home insurance consumers often share their experiences of purchasing insurance and making claims. Thanks to these insights, you will be able to avoid unexpected costs and overpayment.10. Compare prices. You can get home insurance quote in Calgary for a cheaper price thanks to the price comparison tools that show you the rates of the same services provided by different insurance companies. </p>]]></content:encoded> <wfw:commentRss>https://thtpams.info/get-affordable-home-insurance-in-calgary,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Defying SEO’s Extinction</title> <link>https://thtpams.info/defying-seos-extinction,html</link> <comments>https://thtpams.info/defying-seos-extinction,html#comments</comments> <pubDate>Thu, 30 Mar 2023 12:28:07 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://thtpams.info/?p=53</guid> <description><![CDATA[Some SEO practitioners today think of SEO as an unmoving industry that shows no change in terms of internal and technical processes. They also say that some SEO techniques that exist three years ago are still in use, regardless if these still help on optimization or not. In some cases, obsolete techniques that still exist [...]]]></description> <content:encoded><![CDATA[<p> Some SEO practitioners today think of SEO as an unmoving industry that shows no change in terms of internal and technical processes. They also say that some SEO techniques that exist three years ago are still in use, regardless if these still help on optimization or not. In some cases, obsolete techniques that still exist are now coined as Black Hat techniques, which professional White Hats despise.Expert writers, bloggers, and analysts on the Web have expressed their early predictions about the newest SEO methods that will continue to dominate the incoming year. These methods have been on top since 2010. However, people consider these predictions as nothing but the same predictions and techniques we use ever since this industry was born, concluding that SEO has no future in terms of method improvement.On the other hand, a great flock of experts thinks that ‘improvement’ is SEO’s strongest power to survive in the market. Some industries like PPC and MLM have stopped growing in terms of improving their internal processes to expand their niche, to the point that their method has earned negative popularity from people. Pyramid schemes, later coined as pyramid scams, had sprouted everywhere in the market and later lead to a massive network marketing business downfall. SEO, on the other hand, has taken a different route, and has improved because of its practitioners’ incessant search for innovations.Fueling the growth of SEO is the nonstop improvement of technology-driven businesses like mobile phones, social media sites, and other Web-related industries, for they play a big role on SEO’s earlier methods. Having mentioned this, it clearly shows how SEO acts as an Internet and Web-centered business, that whatever positively happens on the Internet will benefit the industry. Moreover, as industries become reliant and dependent on the Web, competition swells up as companies vie for rankings, mainly, on search engines. This solidifies the idea that as long as industries depend on the Web, and as long as they put their faith on search engines as an alternative to costly traditional advertising, the SEO industry will never fail to improve.Inside the SEO industry, independent and large-scale SEO companies vie for domination as well, together with their respective SEO resellers and end clients. The healthy SEO market continues to grow and give birth to multitudes of new sub-industries like SEO Reselling, SEO web designers, SEO writers. It even paves way to the inception of the ever-improving White Label SEO, SEO Reseller Packages, and Private Label SEO.In this light, all experts who predicted SEO’s death are now hibernating in a faraway land, and some hide under a pseudo-domain name to avoid the self-inflicted infamy. Moreover, those who despise the industry over weaker MLM and direct-selling business have shown respect for SEO, and have even shown undeniable success in this industry.And as a humble harbinger who never believed those predictions, I greatly proclaim SEO’s domination up until, and as long as, the World Wide Web exists. </p>]]></content:encoded> <wfw:commentRss>https://thtpams.info/defying-seos-extinction,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>There is an excessive amount of traffic coming from your Region.</title> <link>https://thtpams.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region,html</link> <comments>https://thtpams.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region,html#comments</comments> <pubDate>Wed, 29 Mar 2023 20:00:01 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Insurance]]></category> <guid isPermaLink="false">http://thtpams.info/?p=51</guid> <description><![CDATA[#EANF#]]></description> <content:encoded><![CDATA[<p>#EANF#</p>]]></content:encoded> <wfw:commentRss>https://thtpams.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>5 Persuasive Causes For Businesses To Switch To Custom Software Programs</title> <link>https://thtpams.info/5-persuasive-causes-for-businesses-to-switch-to-custom-software-programs,html</link> <comments>https://thtpams.info/5-persuasive-causes-for-businesses-to-switch-to-custom-software-programs,html#comments</comments> <pubDate>Wed, 29 Mar 2023 17:48:34 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://thtpams.info/?p=49</guid> <description><![CDATA[Off-the-shelf packaged software are built as ‘one-of-a-kind’ for every business sector taking in account the nature of their activities and overall preferences. Thus, when any business magnifies in size and its operations expand, the general software gets incapable of addressing its new and diversified needs. A variety of complicated tasks turns up in the business [...]]]></description> <content:encoded><![CDATA[<p> Off-the-shelf packaged software are built as ‘one-of-a-kind’ for every business sector taking in account the nature of their activities and overall preferences. Thus, when any business magnifies in size and its operations expand, the general software gets incapable of addressing its new and diversified needs. A variety of complicated tasks turns up in the business which may be so much disparate and segmented that the company can feel the need for either a custom software or multiple ready-made software for managing them. This being a principal reason to switch from off-the-shelf software packages to custom-made software, let’s delve further to get the detailed idea of businesses to fully embrace customised software solutions.Less complex pricingAny custom software is free from monthly subscription fees and other surcharges for maintaining the license, running updates and maintenance. Such a pricing scheme prevails for packaged software to let businesses adapt their processes to the software features, customisation, and other requirements. With customised software, businesses only need to pay for building the application and to add extra features or make modifications in case their processes undergo some changes.Personalised solutionBusinesses can never be sure whether a packaged off-the-shelf software is going to cater to all their requirements. However, developing a custom software specifically with assistance from an external software development service provider ensures that the solution will ultimately be a dependable one.Tight securityWhile there is no foolproof security of business data while using a packaged software as it is too easy to hack. Software hijackers or intruders are always well aware of the vulnerableness of packaged systems and hence can perceive how and where to compromise. This is for sure a vital reason for enterprises to replace the traditional software with custom ones which can be only operated by their own team. The likelihood of intrusion is almost eliminated as every functionality of the software are only known to its authentic users.All-in-all effective solutionUnlike an off-the-shelf software, a tailored application can be adapted and modified to the ever-evolving needs of the businesses. The commercial software cannot be manipulated and has fixed features, for which it is less effective. On the other hand, a bespoke and custom software application starts paying back great results in terms of effectiveness. Built to align with the work process of employees, it offers intuitive support and quicker responses in complex situations.Better backend supportSince a tailored software application is built for a particular business environment and its specifications, the development service providers certainly have a profound understanding of the business’s requirements. This results in better collaboration and provides an all-time partner to the companies to help them holistically through the software solution if any issue comes up.Key takeawayThe effectiveness of custom software applications are far more than ready-made programs, and they are perfectly viable for every expanding business settings. While most businesses in this technologically influenced era are seeking for full-fledged automation of processes, it is thus justified to move to the approach of custom software from the conventional packaged software. </p>]]></content:encoded> <wfw:commentRss>https://thtpams.info/5-persuasive-causes-for-businesses-to-switch-to-custom-software-programs,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>What is Internet Marketing? Define Internet Marketing</title> <link>https://thtpams.info/what-is-internet-marketing-define-internet-marketing,html</link> <comments>https://thtpams.info/what-is-internet-marketing-define-internet-marketing,html#comments</comments> <pubDate>Wed, 29 Mar 2023 17:29:44 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Internet Marketing]]></category> <guid isPermaLink="false">http://thtpams.info/?p=47</guid> <description><![CDATA[What is Internet Marketing? In broad terms Internet Marketing refers to promotion of commerce or business through the Internet medium. It is the way in which products or services are promoted and sold over the Internet. Internet marketing, also called web marketing, online-marketing and even “i” or “e” -Marketing uses the Internet to deliver all [...]]]></description> <content:encoded><![CDATA[<p> What is Internet Marketing? In broad terms Internet Marketing refers to promotion of commerce or business through the Internet medium. It is the way in which products or services are promoted and sold over the Internet. Internet marketing, also called web marketing, online-marketing and even “i” or “e” -Marketing uses the Internet to deliver all types of media to a global and even local market. The relatively low cost to disseminate information to a global audience makes it very unique compared to marketing of the past.The interactive nature of the Internet has forced the evolution of its marketing strategies to include specialist skills to deal with the instant response and eliciting responses now present with this unique medium. A device must be included in your Internet marketing system to accommodate this instant response.The term is also inclusive of the post-sale relationship between a business and its customers because it encompasses digital customer data management and electronic customer relations. It is widely used in the business world today and referred to as ECRM – Electronic Customer Relationship Management. This makes the scope larger as it refers to the on-going relationship supported by the Internet, e-mail, and wireless media.Internet marketing ties together the technical and creative aspects of the Internet including design, branding, promotion and advertising, as well as sales. Here are three main objectives to help define Internet Marketing:(1) Deliver a company’s message or presence in a marketplace. Branding its culture, mission and value as well as educating or detailing its products or service via the computer screen.(2) Collect data research not limited by demographics, individual preferences or past requirements of both existing customers and (different groups, classes, stereotypes, etc.) as potential new customers.(3) The actual selling, collection of fees, tracking of distribution and follow up of goods, services, or advertising space over the Internet.The way in which one reaches out via the Internet to its prospective client is through different strategies. The more popular Marketing Strategies utilized by Internet Marketers are Social, Content and Paid marketing approaches. Each has their own attributes as well as limitations or short-comings.There are several Business Model terms associated with Internet Marketing.E-COMMERCE (electronic-commerce) refers to business over the Internet. Web sites such as Amazon.com and eBay are all e-commerce sites. The two major forms of e-commerce are Business-to-Consumer (B2C) and Business-to-Business (B2B). So, while the neighborhood baker doesn’t sell his cupcakes on the Internet, he utilizes the benefits of the Internet to search and find the supplier with the best price for flour.LEAD-BASED WEBSITES are organizations or groups of websites that create value by capturing prospective clients or sales leads from the Internet to be utilized by or sold to a third party.AFFILIATE MARKETING is a process in which a product or service is promoted by many people or entities that receive a percentage of the profits when the product is purchased. The Affiliate did not develop or produce it themselves. The owner or producer of the product has authority over whom and how their product is sold and customarily provides the “affiliate” with marketing materials; i.e. Website links, capture pages, and banner ads that have encoded tracking – the device used to ensure the affiliate gets credit for the sale.LOCAL INTERNET MARKETING is the process used by a company with a “local customer base” that traditionally sells by warm market referrals, signage, location visibility, and utilizing the Internet to find and cultivate relationships with potential customers to later interact with offline.BLACK HAT MARKETING is a form of Internet marketing or search engine optimization (SEO) commonly referring to the practice of using unethical techniques or employing deceptive, abusive, or less than truthful methods to make your search rankings go up to drive more traffic to your website.The birth and growth of Internet marketing has also made a mark on the “personal worlds” of many individuals. With Internet Marketing offering individuals infinite ways to promote and market themselves, products, services and opportunities, the world of home-based-business has exploded.Initially for the person that desires to capitalize on this medium for their own person commerce, Internet Marketing can be confusing or even overwhelming for most. Each method seems to have its own language to decipher and obstacle to overcome. A system or platform to manage all of these strategies can be very useful if it includes support training. It’s best to only choose 1 or 2 initial strategies to focus on at one time. The best strategy for one person may not be the best strategy for you. Most important is that you discover the strategy that you like most and are comfortable performing. If you enjoy the process you will be certain to be better at it. And the better you are at it, the more likely you’ll become consistent with its implementation. You will find that the strategy you choose is much less important than your ability to do it consistently in order to achieve results.I agree it can seem overwhelming at times, but actually the process can be quite simple if you focus on just one strategy at a time. There are unlimited training courses, Internet tools, websites and programs to help you be more effective and efficient in each category or strategy you choose. Having someone to help guide you through the process, pointing out which tools and programs offer the most help, not only will save your sanity, but also can save you hundreds of hours and thousands of dollars in the process. </p>]]></content:encoded> <wfw:commentRss>https://thtpams.info/what-is-internet-marketing-define-internet-marketing,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Options Trading System – 5 Steps To Better Options Trading</title> <link>https://thtpams.info/options-trading-system-5-steps-to-better-options-trading,html</link> <comments>https://thtpams.info/options-trading-system-5-steps-to-better-options-trading,html#comments</comments> <pubDate>Wed, 29 Mar 2023 16:11:10 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://thtpams.info/?p=45</guid> <description><![CDATA[What is an Options Trading System?Before sitting down to write this post, I thought I would search the Internet to see what information existed on options trading systems. I was shocked to find that there was barely anything posted on the subject. Seriously! There are hundreds of websites, brokerage firms, and trading services that want [...]]]></description> <content:encoded><![CDATA[<p> What is an Options Trading System?Before sitting down to write this post, I thought I would search the Internet to see what information existed on options trading systems. I was shocked to find that there was barely anything posted on the subject. Seriously! There are hundreds of websites, brokerage firms, and trading services that want to sell you their system. The reality is that very few are able to describe what an options trading system actually is.At its core, an options trading system is a method of generating buy and sell signals through a tested method of stock analysis. The system can be based on any type of option strategy and includes both fundamental and technical analysis. Options trading systems might focus on changes in underlying stock price, volatility, time decay, unusual buy/sell activity, or a combination of these elements. Essentially, it is a checklist of criteria that must be met before trades are entered. When all conditions are met, a signal to buy or sell is generated. The criteria are different for each type of option trading strategy. Whether it is long calls, covered calls, bear spreads, or selling naked index options, each has its own trading system model. An option trading system that is worth its salt will help you weed out false signals and build your confidence in entries and exits.How Important is an Options Trading System?The options market is very complex. Trading options without a system is like building a house without a blueprint. Volatility, time and stock movement can all affect your profitability. You need to be cognizant of each of these variables. It is easy to be swayed by emotion when the market is moving. Having a system helps to control your reaction to those very natural and normal emotions. How often have you sat and watched a trade lose money the instant your buy order filled? Or, have you ever watched a stock skyrocket in price while you are pondering over whether or not to buy it? Having a structured plan in place is crucial to make sound and objective trading decisions. By creating and following a good system, you can hone your trading executions to be as emotionless and automatic as a computer.Advantages of an Options Trading SystemLeverage – Trading options gives your account leverage on the stock market. With options, you can control hundreds or thousands of shares of stock at a fraction of the price of the stock itself. A five to ten percent change in the price of a stock can equate to a gain of one hundred percent or more in an option. Try to focus on percentage gains versus dollar amount gains in your trading. It requires a fundamental shift in conventional thinking, but it is crucial to managing a successful trading system.Objectivity – A good options trading system is based on measurable criteria that trigger buy and sell signals. It takes the subjectivity and second guessing out of your trading so you can focus on preset factors that make for an explosive trade.Flexibility – Nearly all options traders will tell you that options allow for flexibility in your trading. Opportunities in the options market make it incredibly easy to profit from short-term positions. With earnings events and weekly options, you can build strategies for overnight gains with clearly defined risk. There are a several ways to profit in any kind of market condition from trending to range bound.Protection – An options trading system based on the appropriate strategy for prevailing market conditions can act as a hedge against other investments. Protective puts are commonly used this way.Risk – A good options trading system limits risk in two important ways. The first way is cost. The price of options is very low compared to buying the same amount of stock. The second way is related to stops. A good system will cut losses quickly and keep them small.Any Option Trader Can Develop an Options Trading SystemAs a trader, it is important build a system that utilizes different types of option strategies-iron condors, broken wing butterflies, calendar spreads, back ratios, straddles, strangles, and collars. It might sound like a foreign language right now, but work on the vocabulary one lesson at a time. Break it down piece by piece and make it your own. Each term has a specific application for yielding profits under certain market conditions. Learn them all at your own pace to enhance upon and build your options trading system.The more tools that are in your toolbox, the more prepared you will be for changing market conditions. If the market were to behave in the same way every day, then trading would be child’s play. In order to get started in developing your options trading system, you have to create a trading plan or blueprint to guide you in the right direction. Begin with a basic system and tweak it to define your trading criteria and hone your system. It takes time and experience to build a successful option trading system that can return one hundred percent or more in consistently profitable trades. When you are satisfied with the parameters of your system, you can look into having your own software made for automated trading.Five Steps to Get Started With an Options Trading SystemPick a strategy – You can pick any strategy to start building a system. Buying calls and puts is the easiest way to get started. As you learn and experience more about how prices move, you can add new strategies to your trading to enhance your system. Adding covered calls and protective puts to long equity positions is a logical next step and can supercharge your account by generating monthly or weekly cash flow.Trade – Once you have defined the basics of your strategy, it is time to trade. Start small, one or two contracts, and keep detailed records of your transactions. Be sure to include what the underlying stock price was at the time of your option purchase or sale. Your records will help you analyze how you are doing and where you can improve. When you add new trading criteria to your system, you should be able to see an improvement to your statistics. If you do not, it is time to reassess your defined criteria.Evaluate – Evaluate your successes and failures. The frequency of your analysis will depend on how much you are trading. If you are trading actively, then a weekly or monthly review is important. Compare your losses with your winnings. Zero in on the key factors that make up a winning trade and try to fine tune your criteria to enhance your executions. As painful as it may be, analyze your mistakes, too. Fine tune your criteria to eliminate making those same mistakes again. Analyzing your mistakes is just as, if not more, important as studying your successful trades.Adjust – When you have a losing streak or spot a potential weak area in your option trading system, adjust it. There is no shame in being wrong. That is part of the business of trading. The shame is in being blind to your mistakes and repeating them. By feeding your ego and justifying your weakness with excuses, you are guaranteed to fail in trading. By acknowledging your blind spots and making adjustments, you can keep your system in line with changing market trends and conditions. It sounds so simple, but it requires perseverance and discipline.Learn – A trading system is not static. Keep your mind active by always learning. The more you study the stock market and options trading system, the more you will know and the better off you will be. If an options trading system was like a tic-tac-toe system, then we would all be wealthy. Thankfully, options trading is not as boring as a child’s game. Learn something new every day and absorb it into your options trading system. I do. </p>]]></content:encoded> <wfw:commentRss>https://thtpams.info/options-trading-system-5-steps-to-better-options-trading,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>3 Sources Where Your Small Business Can Get A Loan Today – Yes, Even Your Small Business</title> <link>https://thtpams.info/3-sources-where-your-small-business-can-get-a-loan-today-yes-even-your-small-business,html</link> <comments>https://thtpams.info/3-sources-where-your-small-business-can-get-a-loan-today-yes-even-your-small-business,html#comments</comments> <pubDate>Wed, 29 Mar 2023 12:18:53 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Small Business]]></category> <guid isPermaLink="false">http://thtpams.info/?p=42</guid> <description><![CDATA[Now, when we talk about small business loans, we mean just that – small business loans. We are not talking about a $1 million loan to purchase some commercial real estate or $500,000 to buy some investment property. We are not talking about a $3 million credit line just to show capital on a balance [...]]]></description> <content:encoded><![CDATA[<p> Now, when we talk about small business loans, we mean just that – small business loans. We are not talking about a $1 million loan to purchase some commercial real estate or $500,000 to buy some investment property. We are not talking about a $3 million credit line just to show capital on a balance sheet. And, we are not talking about a $250,000 equipment loan for a regional construction company.We are talking about true small business credit – loans under $150,000. Capital amounts that the 22 million small businesses in this country could use at some point in time for working capital, to renovate their location, purchase inventory, marketing, meeting payroll, developing new products or to simply have the capital on hand to acquire and satisfy customers (what business is really about).But, we have heard ad nauseam that banks are just not lending to small businesses – claiming there is too much risk in smaller firms. So, many small companies are not even applying for credit anymore out of fear of being turned down. And, as a result, we are seeing small businesses not reach for or obtaining their full potential – essentially letting profitable opportunities slip by.However, just because banks don’t see the true value of small companies, that does not mean that others don’t – others who are willing to do what they can to fund your business.The Benefits Of Small BusinessThere are some 22 million small businesses in the U.S. and they are quite the power house.According to the Small Business and Entrepreneurship Council, small businesses;Provide two-thirds of all new jobs in the nation.<br />Contribute almost 50% to our Gross Domestic Product.<br />Account for 97.8% of all exports. And,<br />Create 16.5% more innovation than larger firms.All items that help make America the country that it is.But, if banks think these firms are too risky, that is OK, because given the entrepreneurial spirit in this country, other financing firms (lenders) are stepping up to cover the small business loans that banks and traditional lenders will not. So now, you don’t have to be afraid of being turned down anymore.3 Sources That Will Fund Your Small Business1) SBA Loans: Sure, SBA loans have to go through banks – which are not lending. However, banks might not be lending for their own loan portfolios but they are lending under the SBA’s programs.Did you know that over the last three years, the SBA has been growing the number and dollar amount of the under $150,000 loans they back – even given that banks (who originate these products) are not approving them?From the latest SBA data;In 2012, the SBA guaranteed 14,520 under $150,000 loans for a total loan amount of over $802 million. In 2014 (two years later), the SBA increase the number of these loans to 16,043 with a total volume of $955 million – with a down year in 2013.Part of this increase is the fact that the SBA has reduced or waived its fees on these smaller loans. From the SBA’s website:”The SBA determined to eliminate the fees on loans of $150,000 or less after conducting a review of the 7(a) Loan Program. As a result, a small business owner obtaining a $150,000 loan will save more than $2,500.”Bottom line – the SBA is actually doing what it can to fund small businesses in this country – including yours.Programs to look for:The 7(a) program offers nearly any business loan under the sun from working capital to commercial real estate.The CDC/504 program only focuses on real estate and equipment lending. But, if your business needs either one of these under the $150,000 amount – including renovating your location – then by all means as this is a great program.And, the express program – which is capped at $350,000 – is a great program. Quick and easy access to needed capital.Now, for some quick benefits of SBA loans. The SBA’s guarantee does several things:By capping interest rates and fees, these products tend to be cheaper in the long-run for the borrower.<br />Lower down payment requirements – meaning that you can keep more of your own money in your own business.<br />Long loan terms also allow payments on these facilities to be more affordable. Just image which loan payment would be easier to make on a $100,000 loan at 10% interest. A bank may require the loan to be repaid in 36 months – making the monthly payment $3,227. While the SBA could extend the term to 6 years (72 months) making their monthly payment $1,853. The lower the payment amount, the easier it is to cover with current cash flow, making the overall loan less risky and easier to get approved.<br />Express programs can significantly speed up funding as some traditional business loans can take months to close while those under the express programs can be funded in the matter of weeks.If you have been fearful of applying for a SBA loan, knock it off and go apply!2) Alternative Lending: Alternative loans (non-bank loans) from factoring and business cash advances to revenue based loans have really picked up steam over the last 5 plus years.These lenders are focused solely on small businesses and as such have created products that allow them to approve more loans to companies that traditional lenders will not touch – by not using old and outdated underwriting standards but by focusing more on technology.Most alternative lenders – especially the leaders in this space – have seen their loan volumes (thus their approval rates) – increase by 150% or more year after year.A couple of examples: According to the SBA, their largest lender – Wells Fargo – approved and funded just over $266 million in small business financing last year. However, OnDeck Capital, a leading revenue based lender, nearly doubled that amount over the same period. Further, CAN Capital claims to have funded over $800 million in 2013 – far out pacing even the top 100 SBA lenders combined.While these loans are high-cost loans, they offer several benefits like approvals when other lenders say “no” as well as quick (in the matter of days) funding.3) New Players: Peer-to-peer lending is know for its ability to match regular people who have extra money to lend with regular people who need to borrow. These loans are typically personal loans that can be used for nearly any purpose – like starting or growing a small business.However, just this year, Lending Club – the leader in P2P lending – has begun to offer a true small business loan product where businesses can borrower anywhere from $15,000 to $100,000 at low rates. And, their approval and funding is not based on some standard cookie cutter formula that most businesses just do not meet but comes from regular people who listen to your story and decide for themselves the merit of your financing request.ConclusionCapital for your business is still available.Don’t always believe what you hear. Sure, small business lending is tight – when compared to the hey days of the mid-2000s. But, that does not mean that you still cannot get the funding your small business needs to start, grow and succeed.To truly know if your company is qualified for business loan all you have to do is one thing – and that is to apply. But, if you don’t apply, you will never know for sure and then all you can do is reflect on how far your business COULD have gone. </p>]]></content:encoded> <wfw:commentRss>https://thtpams.info/3-sources-where-your-small-business-can-get-a-loan-today-yes-even-your-small-business,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>The 7 Pillars of Branding</title> <link>https://thtpams.info/the-7-pillars-of-branding,html</link> <comments>https://thtpams.info/the-7-pillars-of-branding,html#comments</comments> <pubDate>Thu, 02 Feb 2023 08:57:26 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://thtpams.info/?p=40</guid> <description><![CDATA[Although the question of branding has always been essential part of marketing and has been approached with multi-dimension models, sometimes these studies have been made without systematic approach or with full of redundancy or ad-hoc views. Unlike marketing which has the widely-known and usable, practical 7P-model, branding still misses such a sort of basic structure [...]]]></description> <content:encoded><![CDATA[<p> Although the question of branding has always been essential part of marketing and has been approached with multi-dimension models, sometimes these studies have been made without systematic approach or with full of redundancy or ad-hoc views. Unlike marketing which has the widely-known and usable, practical 7P-model, branding still misses such a sort of basic structure which makes the skeleton of all branding story.Here I am making an outline of such a simplified model to help people in successfully designing brands and also to better understanding the already existing ones. I collected 7 layers of the branding with 7 different tasks to be completed in everyday actions. I hope this can be useful for the readers, too.Right before entering this syllabus, we need to define what brand and branding is: in our view brand is a vision that is related to a specific company, product or any specific entity which lives in people and materializes to them. Branding is the art of deliberate control over the whole process.First pillar: Publicly knownA brand always defines a smaller or bigger group of people who are somehow aware of the product or the service in question. This is the prerequisite or trivial condition of all brands: if you are the only one who knows a specific service or uses a specific product and no information is publicized, the service or product is unable to evolve into a brand. This is the primary task of all marketing efforts, making our specific product or service (along with its whole branding costume) widely known on the addressed market: the majority of the marketing budget is used for this purpose. At this point we normally pay attention to the details of the publicity of all brands: target segment(s), its content, geographic, demography, media, communication methods, timing etc.Task 1: design and make your publicityHowever, the fame of a product or service is not exclusively based on the publicity gained (mostly depending on the money available for promoting the brand) via frontal, push-type of promotion. Money spent on communications is a very important factor to reach the second stage of publicity: the people involved in the communications flow will probably share the information with each other and start a – sometimes very simple and few words – discussion about the product or service heard. The act of sharing the information with each other happens or has happened with all known brands. Suggestions, opinions made in public are very important in articulating brand and thus creating or strengthening/weakening brands. This is why the importance of Facebook in contemporary marketing cannot be overestimated enough, or, with similar effect, the customer service/problem handling has always been focal point of customer satisfaction and branding, too.The publicity of branding therefore incorporates all means of sharing the information related to a specific brand or service. There are two basic type of publicities: there is of course the strictly controlled information sharing method (typically: marketing communications) and we also have to face a second publicity, the huge uncontrolled means of communication. When we are thinking on designing a new brand or just examining an existing one, we have to enlist all the ways how the specific brand gains publicity and sort them by relevance with regards to the public coverage and effect, making special attention to the uncontrolled ways of publicity.The success of controlling publicity is a key to profit from branding, however, public control will never mean information monopoly over the media and over the outcome: even situations when a company has theoretically 100% control over the situation (e.g. customer care desk at the office or shop), it is always a challenge to control what is exactly happening there, what is going to be told or heard. Thus, from micro to macro level the publicity always carries a huge uncertainty factor with regards to reach, direct effect and future implications.Second pillar: Associative and narrative – stories aroundThe discussions initiated and information shared publicly about a brand (or a branded product or service) would show up the next major characteristic of brands, that is, the power of the coupling or association related to the branded products or services. In other words, branding means that we create stories around a brand. Brand identity or personality, brand vision, brand promise are the official stories reflecting the narrative of a generic brand on different levels. Marketing creative planning is exactly doing the same around a specific product of a brand (e.g. ‘The environment friendly Toyota Prius’ as a story), while general brand stories (I mean the Toyota brand in the example) or associations are on higher level only. We therefore have to consider several layers of brand stories or narratives when examining them. It is very useful when these stories are consistent and formed professionally and are not contradicting to each other.Brands are incorporating many stories and ideas not just from individual products and services determined by the company but stories and ideas also coming from the public. Unfortunately – as we mentioned above – we cannot control the majority of the perceptions of our brand. Individual opinions, perceived qualities, good or bad experiences are building the narrative universe, or more simply, the stories of a brand.Task 2: define and drive brand storiesNotwithstanding the above, we can drive these brand stories and narrow them to the desired ones on at least two-three different areas. The mission statement of a company/organization is the very source of official brand stories and determines the branding direction via its written values and operational reasons. Secondly, the slogan or the tagline of a brand (like LG’s Life’s Good) is meant to embody the driving narrative story and works like a magnet: collects all the associations around a brand. The third layer of story comes along with specific products or services: repeating the slogans, taglines while inserting the logo of the brand on individual products/services makes the specific product or service painted with the general brand’s associations and qualities. The individual story of a product or service is like a topping on the branding cake. Pure brand campaigns on the other hand are always aiming outlining and fixing the desired main stories and narratives of qualities in the customers.Controlling publicity cannot be done without controlling the stories attached to a specific brand and seems the major task of all branding and communications managers. Here, we have to highlight a related issue which behaves like the blind spot of the branding: rebranding. Rebranding campaigns are to change the very basic story of a brand. This is the reason why these campaigns fail many times and real rebranding is a very seldom event.Third pillar: Concrete and multiplicative formIn real life we always give tangible forms to brands because we want to make profit from our money spent. Brand without concrete product/service to buy (or without a related person when we talk about personal brands) is useless or just a promise (like the newly planned Jolla mobile OS with only a demo video). The embodiment of a Brand is an essential part of its very nature.Normally we use the power of a general Brand Name for many individual products. An already existing brand hands over its potentials (its stories of qualities, usage, value etc.) to specific, individual products and even when we see a new product of an already known brand we are already having a presupposition or sense of certain expectations towards the brand new product. A VW car is perceived for many as a reliable one; however, it may happen that a much lower quality is introduced in a new model than what the brand had fulfilled at its predecessors.Task 3: make several appearances to utilize brand powerMost times we may say that a brand is transferred into several products and therefore it is multiplicative. It is very seldom that an earned reputation of a brand represented in only one product or service. For example the perfume 4711 seems to be transferred only into one product for a long time, but the brand’s product portfolio today consists of more than one item: after shave or even shower gel is also produced. Start-ups typically own only one product and normally the first product is the one that determines and forms the brand later on. Initially, the brand is typically built upon on only one product or service and this is why it is very sensitive when entering a market with a new company and a new product: it also determines the future brand and products the company assessed with.Personal brands, seen superficially, are not multiplicative: a person who has double face (see politicians) and therefore not able to form a consistent and concrete personal brand, are subject to lose their reputation and their face rapidly. This is because brands can have only one concrete (credible) story, without major contradictions. The multiplicative nature of personal brands should be investigated from another perspective. In case we regard a person’s appearances in public as concretizations and multiplications of his/her brand, we are closer to the truth and we understand better why celebrities and politicians are so keen on public appearances.Fourth pillar: Unique propositionThe history of branding is stemming from the wish of making a producer’s goods identifiable. This is not just to ensure the identity of goods but also to prevent from copying and forgery. The brands around us are still carrying these old attributes: the logo of the company/brand is expressing the uniqueness of a brand (supported by law as trade marks) and helps us to identify a specific brand in the universe of brands and signs.Sometimes it is very hard to make distinction based on the products/services alone: Pepsi and its rivals put in a neutral glass next to each other are unidentifiable, so the use of branding techniques is crucial for gaining profit for both companies. Just like in the cola case, the technological industry also heavily relies on the branding when selling its products or services: PCs, laptops, smart phones or internet accesses are very similar to each other. Or, a tax advisory service consultant firm is facing real challenges to provide specific brand vision.Task 4: find and use the means of brand differentiationsThe unique proposition of the brands has to be built up and shown for the public: the individual logos of brands on devices for example help the company to make distinction from their competitors and help the customers to identify different market players in order to make a personal choice of preference. Most times companies heavily rely on the unique brand distinguishers, like stories about their unique market segment, tailor-made products, additional services they provide etc. Sometimes, when stories among a group of competitors are very similar or compatible (like the Big Four Auditors) and even their service is similar, a common story may evolve around them focusing on more the similarity and indirectly expressing the exclusivity of the group members.Fifth pillar: ValueWhen we identify a brand on its telltale signs (e.g. design) or logo we do not think on what we see first (the product itself) but rather we focus on the brand value represented by the specific product or service. We may say (even without seeing the product) that if you are having Martin Logan stereo speakers that is very cool, but if you are having Philips that is not so awesome. Different brands represent different values: there are low-end and high-end brands with many in between. Start-up companies have to position their brand value on the axis predetermined by the existing market players. Making decision on positioning the companies’ services or products on the lower or higher end of this axis has nothing to do with ethical values: a low-end, cheap car helps many disabled or poor people without doubt. Rather, making the choice of brand values determine the market we are about to target. And this target market decision affects our business outlooks directly. When Toyota launched it Lexus series and decided to focus on the higher end cars they probably considered the higher profit option.The value of a brand is also expressed in a more measurable way. In general ledgers brands are valued as a part of the company’s goodwill and are very sensitive for new product introductions and for amortization, too. From financial point of view brands regarded as assets that have been created due to investment and are also subject to lose or increase their values.Task 5: define and carry brand valuesThe value of a brand emanates into individual products of a company and the value of the sold products affects the value of the brands. More surprisingly, the value of a brand may transfer over the buyer persona influencing the perceived value of a person in a certain group of people (see Apple fan-effect) while the network-effect of the public also modifies the brand value (exclusivity, limited models are also able to increase brand value).The relative price of a product or the whole branded portfolio both has very special connection with the brand value: the higher the price positioned the harder to imagine low brand value. This is because the narrative of the price (see Second pillar) influences the brand value. Other narratives of a brand (how durable it is, for instance, or which celebrities are using this brand) heavily effect the brand value, too. Similarly, the extent of public spread (see First pillar – how much the brand is known, how much spent on advertising) also effects the brand value.Brand value is determined by several other factors even not listed here. It is partly the result of deliberate actions of the company (market positioning of the brand and its products) but also exposed to external factors (like time) and public opinion.( LG’s rebranding from the low-end Goldstar brand to the higher positioned LG showed that value propositions of a brand require efforts in both areas. Grundig made the opposite U-turn when sold to Chinese company.)Sixth pillar: personal relationAll the pillars encountered previously are summoning on personal level because the nature and the definition of branding 100% relates to human feelings and perceptions. Most cases we can translate this personal effect and feelings to perceived brand values and the position of a brand in the customers’ head. People know or do not know, like or dislike brands, become haters or fans of brands, recommend or just accept certain brands.Task 6: turn personal relation to actionAs a result, this personal disposition of a brand clearly ends up in the relation to the act of buying. We, marketing professionals should not deny the aboriginal intention of our branding efforts to influence buying decisions on personal level. We are not just simply influencing people in business for the sake of general human aims: we do not want world peace; we do want to have our specific products and services sold. We want to convince John or Clair Smith as individual customers to select our service or product. This is the action we – or more generally: the investors – expect from any investments (including brand campaigns) made.Fortunately we not all live in the business sector, not all follow business aims (i.e. sales) in our lives. Surprisingly, non-profit organizations are not so much different from business ventures from this point of view. Non-profits also want to have a specific action to be reached: an action that is maybe appearing directly (like giving donation for starving people) but can be mental action or change to be targeted (for instance diversity campaigns).The personal relation to a branded entity can be outlined in a matrix where on the first axis we can define the readiness or probability of buying action (or in a non-profit: readiness for action) and on the second axis we may highlight the level of brand’s emotional acceptance.The personal relation to a specific brand with regards to the ultimate sales reason can be mapped as shown, but we should not forget that personal emotions and relations to brands are much wider than presented above: some people feel that their beloved brand is expressing also their way of life, involving several other actions well beyond a simple shopping; or just feeling neutral about a brand while the person is not going to be represented in any commercial situation (like myself with any hunting brands, although I know some of them).We should therefore identify very precisely the personal relations to our brand of our existing and potential customers and we should make focused actions to harvest the branding efforts we have previously made.Seventh pillar: Exposure to timeWe have already mentioned before the amortization as an important factor in brand values. The simple reason of amortization is that the brands (via materialized products/services) and the customers live in time.The general life exposure to time factor represented in concrete shapes with regards to brand itself and to its specific products/services. (Amortization is only the result of that process.) Brand perception very much effected by the products/services in timeline (e.g. how much up-to-date the product is reflects the brand’s state-of-the-art nature) and on the other hand the brand itself (without looking at individual products) also has an individual character which has its own life-cycle (how old a brand is, what type of products they represent).Task 7: Consider time: plan and replan over timeBrands do not last for ever and are changing over time, even without deliberate actions. Amortization expresses the time-factor in economic terms but all the pillars mentioned before has a time layer. The repeated actions of marketing campaigns, the product developments or changes in market environments change the face of the brand even if it is not perceived by the company. The sad story of Nokia is a perfect example of how this specific brand was effected by the time factor in all possible way, from the publicity of its phones (a complete new generation has skipped Nokia phones), through the changes in the narratives attached to the brand, with the refreshed need to be unique again to the sharp decline of the brand value. </p>]]></content:encoded> <wfw:commentRss>https://thtpams.info/the-7-pillars-of-branding,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>An Inside Look at the Importance of a Smile in Sales</title> <link>https://thtpams.info/an-inside-look-at-the-importance-of-a-smile-in-sales,html</link> <comments>https://thtpams.info/an-inside-look-at-the-importance-of-a-smile-in-sales,html#comments</comments> <pubDate>Tue, 18 Oct 2022 06:26:13 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Auctions]]></category> <category><![CDATA[Audio Streaming]]></category> <category><![CDATA[Banner Advertising]]></category> <category><![CDATA[Blogging]]></category> <category><![CDATA[Businesses Online]]></category> <category><![CDATA[E Books]]></category> <category><![CDATA[Ecommerce]]></category> <category><![CDATA[Forums]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Link Popularity]]></category> <category><![CDATA[List Building]]></category> <category><![CDATA[Podcasting]]></category> <category><![CDATA[Publishing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[Site Promotion]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networking]]></category> <category><![CDATA[Traffic Building]]></category> <category><![CDATA[Video Marketing]]></category> <category><![CDATA[Web Design]]></category> <category><![CDATA[Web Development]]></category> <category><![CDATA[Web Hosting]]></category> <guid isPermaLink="false">http://thtpams.info/?p=32</guid> <description><![CDATA[If you’re in sales, then you’ve probably heard all sorts of advice, from “don’t oversell” to “focus on solving problems.” However, one of the best pieces of advice that many forget is to smile! After all, your smile is one of the first features people notice about you, and it plays an essential role in [...]]]></description> <content:encoded><![CDATA[<p>If you’re in sales, then you’ve probably heard all sorts of advice, from “don’t oversell” to “focus on solving problems.” However, one of the best pieces of advice that many forget is to smile! After all, your smile is one of the first features people notice about you, and it plays an essential role in the first impression you make. Keep reading to learn all about the importance of a smile in sales (as well as how cosmetic dentistry can help!).</p><p>Smile: Your Sale Depends on It!</p><p>Knowing your product and knowing your audience are key in sales. However, you don’t get far if your client doesn’t trust you or believe you. That’s why it’s so important to make a good first impression! Here are a few ways a smile can help:</p><p>• Smiling is more powerful than you might think – One study found that smiling has the same effect on our brain as $25,000 in cash!</p><p>• Smiling communicates your state of mind – Smiling is a non-verbal cue that you are happy to be where you are, that you are confident in your product, and that you are ready and willing to help.</p><p>• Smiling creates a ripple effect of positivity – Have you ever seen a friend yawn and done the same? Or seen someone take a sip of water and immediately realized you’re thirsty? Thanks to the mirroring neurons in our brains, we naturally mimic the behavior of those around us.</p><p>But What If You Don’t Like Your Smile?</p><p>If you don’t like your smile, don’t worry – that’s where cosmetic dentistry comes in. Whether you’re struggling with misaligned, misshapen, cracked, or otherwise imperfect teeth, your smile goals aren’t out of reach. The first step? Scheduling an appointment with a skilled cosmetic dentist. For both my father and myself, providing high-quality, personalized, and judgment-free dentistry is a passion. There’s truly nothing better than seeing someone walk out of our office with a dazzling, confident smile! So, don’t wait to make your dream smile a reality – it could make all of the difference when it comes to your personal and professional life!</p>]]></content:encoded> <wfw:commentRss>https://thtpams.info/an-inside-look-at-the-importance-of-a-smile-in-sales,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel></rss> If you would like to create a banner that links to this page (i.e. this validation result), do the following:
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