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<title>Do You Really Need SEO Services for Your Business?</title>
<link>https://tlbzcms.info/do-you-really-need-seo-services-for-your-business,html</link>
<comments>https://tlbzcms.info/do-you-really-need-seo-services-for-your-business,html#comments</comments>
<pubDate>Thu, 30 Mar 2023 12:28:56 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<guid isPermaLink="false">http://tlbzcms.info/?p=51</guid>
<description><![CDATA[Opposite to what many webmasters would intentionally suggest; one can survive on the Web without taking support of any SEO services company. But this certainly applies to a restricted set of cases. Bloggers who just want to broadcast their thought without seeking any huge crowd to their site may not need SEO services. Website owners [...]]]></description>
<content:encoded><![CDATA[<p> Opposite to what many webmasters would intentionally suggest; one can survive on the Web without taking support of any SEO services company. But this certainly applies to a restricted set of cases. Bloggers who just want to broadcast their thought without seeking any huge crowd to their site may not need SEO services. Website owners whose website is already known to its targeted audience many not necessarily need SEO services to popularize it further. Again, anyone who just wants to be on the Web without any intention to be popular or driving revenue can survive without SEO tonic.But these cases are really rare, especially when someone is on the Web to earn money, when someone is on a business which is really competitive and when someone needs to target potential traffic to drive maximum attention. Now the truth is almost all the websites want to be the leader in their niche today. They want to be popular, they want to be fund and get noticed. And this is exactly where and why they need SEO services from a good SEO company.Here’s a detailed look on why the services of any SEO Company is really importantMajor number of traffic is derived from search engines today. People will type keywords in the search box to find what they need. If they don’t find you in first few searches, they might never know who you are.<br />
There are uncountable websites available today. The market is competitive and every one is here with something unique. Out of all these, search engines love to recommend searchers the best quality sites which could help them in taking decision. Now, SEOs help search engines do their job more easily by suggesting the sites they are dealing with. Hence, search engines believe them.<br />
SEOs help you get insightful thoughts. When you see the details of the activities initiated by the incoming traffic to your site, you understand what your audience actually needs from you. Their keywords, their preference, their likeness help you improve your site the thoughtful way. You would see the next big article on your blog is actually based on a keyword searched by your audience.<br />
Unlike other mediums of advertising which can cost you money and time, a good SEO services company needs less time and less money to show you quality results. Your time is saved and you get better benefits of an improved service.<br />
An SEO Company can track down the intricacies of your competition more accurately. While you may guess what’s pulling up the success of your competitor, the SEOs can pinpoint their real success story. They can find out the right keywords, targeted audience, and nature of practices which your competitors are using to be on the top. Based on the findings, they can get a fair picture of the market, competition and your future game plan.That’s okay, but aren’t there any challenges?There are. In fact, there are many. With the considerable popularity of SEOs, the industry is becoming hugely successful. But then certain crucial factors play a pivotal role in determining its success all the time. Getting the help of any SEO firm is futile if the services they provide do not fetch you results. This is the main point where the game changes. There must be many cases where business owners fail to realize the full powers of SEO. They take their site through to the SEO services company hoping some good news is on the stock soon. But when their IT spends return with zero benefits, they start believing SEO is of no help. This arises out of many reasons, some of which many includeThe SEO Company is not experienced enough to understand your business<br />
The SEO Services Company failed to track down the right set of keywords which matters you most<br />
The company is using unethical practices to rank the website<br />
The traffic is coming but it’s not making the way for generating revenue.<br />
The client has not asked for the full advantage of SEO Services. This includes getting half of the services when only a full-fledged SEO package could be beneficial for him.There are also a lot of other factors that collectively result in the failure of service. If a client is aware of the loopholes and smart enough to understand in advance what he really needs to pay, he would surely realize a higher ROI. To conclude, if you want to be found on the Web, you need SEO service. And if these services come from a quality SEO services company, you are sure to scale new heights of success. That’s it. </p>
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<item>
<title>There is an excessive amount of traffic coming from your Region.</title>
<link>https://tlbzcms.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region,html</link>
<comments>https://tlbzcms.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region,html#comments</comments>
<pubDate>Wed, 29 Mar 2023 18:27:13 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<category><![CDATA[Internet Marketing]]></category>
<guid isPermaLink="false">http://tlbzcms.info/?p=49</guid>
<description><![CDATA[#EANF#]]></description>
<content:encoded><![CDATA[<p>#EANF#</p>
]]></content:encoded>
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<title>Bespoke Software Advantages and Disadvantages</title>
<link>https://tlbzcms.info/bespoke-software-advantages-and-disadvantages,html</link>
<comments>https://tlbzcms.info/bespoke-software-advantages-and-disadvantages,html#comments</comments>
<pubDate>Wed, 29 Mar 2023 17:49:35 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<guid isPermaLink="false">http://tlbzcms.info/?p=47</guid>
<description><![CDATA[Bespoke software development is an approach, in which applications or other solutions are developed specifically for the customer needs. Unlike off-the-shelf products, these applications aren’t for the wide audience. In terms of the outsourcing, the tailor-made production can be developed both by the in-house and third-party team.Off-the-shelf solutions provide the market with the commonly used [...]]]></description>
<content:encoded><![CDATA[<p> Bespoke software development is an approach, in which applications or other solutions are developed specifically for the customer needs. Unlike off-the-shelf products, these applications aren’t for the wide audience. In terms of the outsourcing, the tailor-made production can be developed both by the in-house and third-party team.Off-the-shelf solutions provide the market with the commonly used range of features. Bespoke program development companies aim for the individual needs of the customer. For example, Skype matches needs of many users, but still, it may not cater to one’s specific requirements.NECESSITY OF THE BESPOKE SOFTWARE<br />
The first question coming up here – is why’d not use the off-the-shelf solutions? There are many reasons for this. First, custom tools are anxiously developed to meet your requirements and needs. Developed custom, it has no useless features which you can face with, having commonly used applications. In the terms of your business evolution and expanding – the bespoke software is the part that evolves as well. This kind of program is flexible to the product features and details. And that is the reason why companies of different branches, from private to government, are using the tailor-made programs.Unlike the common tools developed for the masses, the custom development is accompanied by specialized support. This allows to provide stable work of the application and in the case of issues – instant reaction on it. For you to have no more doubts, the bright examples of using bespoke software are given below.Amazon, eBay etc.<br />
Two world’s largest e-commerce platforms like eBay and Amazon are great examples of a bespoke software. Instead of just selling a range of items using any of the ready-made e-commerce solutions, these companies have developed their own bespoke e-commerce platform which exists for the sellers and buyers connection. Their beauty is in their simple-use experience.Banking mobile app and online web applications<br />
Most of us have used the bank apps or at least are familiar with its work in general. This is the bright example of custom developed application on your device. No one bank allows himself to use side programming or share it with its competitors. Instead, they will try to fit their program functionality for the best client experience.Summing it all up, any application that is designed for one particular customer/business can be viewed as a bespoke software example.However, every solution has as the advantages, so the pitfalls as well. You should not be afraid of this fact. But being aware – means being ready.BESPOKE SOFTWARE ADVANTAGES<br />
Wherever you look, any solution will have its good and not so good sides. The same is here: having huge profit as a result, during the development process it will accompany with some issues. However, bespoke software advantages and disadvantages are easily recognizable, and significant ones are given below.1. Your personal solution<br />
That is a common situation when business is provided with the license from its vendor, but later it is clear, that this solution is not suitable for the business. Every company has different business requirements. The outcome of the cooperation with custom development provider – the product that is matching all your needs. Companies usually try to adapt to the programs they are using. Here you are doing exactly opposite thing: you create the tool that will stand on the rails of your workflow. Custom program development will keep you competitive. Moreover, it has a significant influence on your work rate since its functionality is tailored to your needs. Having solution like this will release you of “sharing” the tools with your opponents. With bespoke business solutions, you will be guaranteed that the software makes a significant adjust for all of your business’ needs.2. Updates and support<br />
Custom applications are welcomed for their scalability and adaptation to overall business changes. Obtaining custom application does not depend on the provider’s development work plan. You are in charge of all the required updates and improvements upcoming. Working with in-house developers team is efficient in the case of close personalized support, as the team is aware of your individual requirements. As for the adaptation to the existing server environment, the tailor-made program does not need a specific hosting. There is no more need to pay as much as twice to rent it because you will have one created specifically for you. In the case of off-the-shelf solutions, you never know if the company faces bankruptcy. If that happens, all your structure relied on third-party soft is ruined as well. For that not to happen, the bespoke software lives alongside with your business.3. Security assurance<br />
Using common product is quite risky. If someone tries to hack the program, all of those who use it may be in danger, and their personal data is vulnerable. The bespoke software can be hacked only with the targeted attack. Your application may have extra security measures to ensure its safety. A custom service application development company may also enhance your solution’s integration with other tools. It makes your team’s work much more intuitive and easy. Tailor-made applications are commonly protected from the external threats. The first reason of hacking attempts on commonly – used programs are successful – is that perpetrators are familiar with the code of that program. Custom tools are less affected for the hacking as it will need much more time and efforts to breach it. Bespoke software is made especially for the operating with your business and hardware. It is almost never the case that several common-used programs interact with each other perfectly and without any issues; licensing business programs that are not tailor-made for the software environment your business runs on can lead to your employees’ productivity dropping as they experience continual errors and cannot effectively complete their work.4. Gradual production<br />
Custom production can be produced step by step. This also will let you gradually advance in the production and adjust your custom software during the development process according to the experience and user feedback received from the previous development stages.You should remember that in bespoke development 80/20 rule might also be applied. This rule states that 80% of users use 20% of the functionality. You aim is to define this 20%, even if you create the program for internal needs and are short on time. Custom applications are more scalable and have the ability to grow alongside with your business. With an off-the-shelf product, you typically run into the issue of the software either being inexpensive to purchase but not suitable for large businesses or software being able to support businesses on a large scale but very expensive to license.BESPOKE SOFTWARE DISADVANTAGES1. Time and energy<br />
People are seldom aware of the needs of their business. Sometimes it will need some time to make internal research on it, to see that features. Customized tools make no sense if not matching those feature. Off-the-shelf solutions, in this case, are good because of its versatility. All you have to do is to purchase it, adapt and keep on working.2. High upfront cost<br />
It may seem that buying 100 licenses for a year is cheaper than developing your own solution. And it truly is. The upfront cost is relatively high, but what if you’ll have to extend the number of users, plus the support price, plus the price for, let’s say, three years and you’ll see that tailor-made program is much more attractive in the long-term perspective.3. Less possibilities<br />
That is already stated that off-the-shelf programs are designed for covering the needs of the masses. In the terms of developing business, it is a great opportunity. As for the small teams, it is very convenient for having the solution like this because sometimes ready-made products have the features that may even surprise its user.FINAL THOUGHTS<br />
Almost every successful business on its evolution way becomes on the stage when specific software is required for its further profitable existence. Most of the companies don’t bother too much, and provide their staff, for example, with off-the-shelf tools. But as it stated, it cannot be 100% match. Sometimes it has a load of functionality, that is never used. Sometimes it has a lack of it. You’ll never guess. But still, mostly it is chosen as the solution in one reason: affordable price. The second – is time. You simply buy it. At the same time, bespoke development will need some time and efforts input. Bespoke software advantages and disadvantages aren’t limited to the list given above, of course.But despite the disadvantages, the benefits are still supreme. The first and main fact to have the bespoke software is that it will be tailored to your needs and requirements to function exactly as you need it to. The result of its functioning will not only deliver to 100%, but it can be also extra useful. However, in that case, the experienced team for its development is required to embody your ideas. Of course, that is possible to let this task, as own application development to your in-house IT department. But as it occurs, the teams available are specialists in one sphere but aren’t ready for such step as the application development. That is a common situation, so for the tailor-made software development, the outsourcing is used frequently. </p>
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<title>Forex Trendline Tool And Knowledge To Improve Your Trading System</title>
<link>https://tlbzcms.info/forex-trendline-tool-and-knowledge-to-improve-your-trading-system,html</link>
<comments>https://tlbzcms.info/forex-trendline-tool-and-knowledge-to-improve-your-trading-system,html#comments</comments>
<pubDate>Wed, 29 Mar 2023 16:11:59 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<guid isPermaLink="false">http://tlbzcms.info/?p=45</guid>
<description><![CDATA[No matter if you are a new or seasoned currency trader, there is always scope to improve your trading skills. So if you need help at improving your currency trading system, here are a few steps worth knowing.Test strategy across all currency pairsThe first thing to do is to plan a sound strategy, and stick [...]]]></description>
<content:encoded><![CDATA[<p> No matter if you are a new or seasoned currency trader, there is always scope to improve your trading skills. So if you need help at improving your currency trading system, here are a few steps worth knowing.Test strategy across all currency pairsThe first thing to do is to plan a sound strategy, and stick to it while trading. This is why the adage ‘if you fail to plan, you plan to fail’ is so common, and especially important in currency trading. So it is important that traders first understand the traits and characteristics of each of the currency pairs.This is because some of the currency pairs are rather volatile and tend to fluctuate every day. There are also some currency pairs that are rather steady, and move slowly over long time periods. The next step is for the trader to determine which currency pair is best suited to trade with based on their risk parameters and trading strategy. And the only way to perform a test is to do a test run on various currency pairs and select the currency pair that yields the best result with your strategy.Trade DurationTo improve in currency trading, traders have to decide how long they decide to stay in a particular position. This should be decided based on the chosen currency pair and if the position should be held for minutes, hours or a few days. The trade duration may affect the overall profitability due to rollover charges that eat into profits and other characteristics.Trader needs to understand and strike a balance between overall profit and trade duration. Have they observed any relationship between trade duration and profitability? Is there a trend where the longer a trade duration, the greater the overall trading profits? Is there any obvious and clear relationship between these two components? You get the idea; so a trader needs to find the optimal trading duration to achieve best overall profits.Exit strategyNot only do traders have to decide how long they should stay at a particular position but also their exit strategy. This means they have to decide the rate of crashing out of the trade when they are in the winning position and the rate to cut losses if in a losing position. Accordingly, traders should decide on their stops and limits.There are far too many exit strategies to choose from. The best exit strategy is one that will increase your overall profits with lower risks. How can this be achieved? Consistent rigorous testing needs to be done on your trading strategy with the various exit strategies. How I wish I could provide you with the best exit strategy, however the best strategy does not exist. Therefore, you’ll have to perform your due diligence to test it out to know the answers.Observing key support and resistance levelsTraders should also incorporate currency news to monitor market information and technical support and resistance levels that affect their positions as this helps improve their trading returns. Normally traders will employ forex trendline as a useful tool to help identify key support resistance levels as well as provide a visual overview of the market condition. Together with forex trendline tool and the right analysis of the price charts, traders can easily implement their trade entries or exits in any trade. Alternatively, one can simply lower a substantial amount of risk by using scaling in trade entries, scaling out trade exits or shifting stop loss to breakeven points as soon as these key levels are reached by the market price.Maintain a trading journalMany traders tend to fail at currency trading because they keep on making the same mistakes. To learn how to be a currency trader who make lesser mistakes, traders have to maintain a trading journal or also called trading diary to keep track of the strategies that work for them and those which don’t work for them.The journal should contain important information of their trading performance. These include the date and time of taking a trade position, the rate paid for taking the trade position, the reason for the trade position, the strategy for the trade position and the date and time of exit of the trade position.Addition information that proves useful and should be included in the diary is the rate and reason for exiting the trade position, if the trader had followed their planned strategy and the profit or loss incurred in the transaction. Based on this compiled information the trader can recognize successful trading patterns and spot them the next time they trade. This journal will also keep a history of the mistakes they made and should be a reminder to them not to commit those mistakes again.With the help of these tips, it is possible to improve any trader’s currency trading system for the better. I am sure you get the idea. Many ideas presented here require the currency trader’s due diligence to test their strategy, bring some small little changes so that their system can be optimized to bring in greater overall profits. Also by using appropriate trading tools, traders can fully optimized the effectiveness and efficiency of their trading process. </p>
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<title>Leading a Small Business Strategically</title>
<link>https://tlbzcms.info/leading-a-small-business-strategically,html</link>
<comments>https://tlbzcms.info/leading-a-small-business-strategically,html#comments</comments>
<pubDate>Wed, 29 Mar 2023 12:50:57 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<category><![CDATA[Small Business]]></category>
<guid isPermaLink="false">http://tlbzcms.info/?p=42</guid>
<description><![CDATA[On Monday morning, the business owner returned from a long vacation to find his business closed. He was left with a note on the door that read, “This is to inform you that I’ve resigned. You left me to act in your behalf, but you didn’t tell me about these problems. The bills were months [...]]]></description>
<content:encoded><![CDATA[<p> On Monday morning, the business owner returned from a long vacation to find his business closed. He was left with a note on the door that read, “This is to inform you that I’ve resigned. You left me to act in your behalf, but you didn’t tell me about these problems. The bills were months behind. Your suppliers were calling because they hadn’t been paid. You left me with several personnel issues that I didn’t have the authority to correct. I tried to deal with these matters responsibly, but they continued to grow. Why in the world would you leave us in such a hostile climate?”Today, many small businesses are experiencing the realities of global competitions. Many companies feel that they must restructure to stay competitive with world markets. After 18 years of managing projects and conducting over 100 organizational evaluations of business organizations, I realize that both large and small organizations struggle in implementing their operations effectively. According to a 2004 Small Business Administration (SBA) study, 580,900 small businesses opened in 2005, and 576,200 closed. The SBA noted that 67 percent of these new companies were able to survive at least 2 years, while 44 percent survived at least 4 years. What can be done to help small businesses achieve more market success? I have seen the benefits of strategic thinking in large successful organizations. Strategic thinking may be what a small business needs to sustain growth. Small businesses that cater to the workforce’s needs in the future workforce will gain a competitive advantage.There are four critical factors that will be discussed for gaining this competitive advantage:(1) inspire vision,(2) define core competencies,(3) apply strategic thinking, and(4) connect with employees.VisionEmployees want to know that their leaders are focused on the future as well as today’s problems. Vision is a key ingredient to keeping businesses on target. James Kouzes and Barry Posner, authors of The Leadership Challenge, conducted research on sixty thousand organizational leaders. They note that highly effective leaders inspire a shared vision: “To enlist people in a vision, leaders must know their constituents and their language. People must believe that leaders understand their needs…”A leader who has a clear vision can assist in guiding his or her organization. Most business leaders are too busy with the current issues of today and find little time for vision building. This leaves workers as well as the organization unfulfilled. Having a shared vision provides the small business a competitive advantage. Some critics will argue that a vision is not critical for small business success. This is simply not the case. Visionaries concentrate on future opportunities, not today’s limitation. Vision relates to the ability to look beyond physical constraints of the natural ream. While other organizations are engaging in trivial matters, an effective small business leader should inspire his workforce with a shared vision, thereby meeting their purposeful living needs.Core CompetenciesLeaders should clarify their core competencies with workers during rapid change. In times of restructuring, an organization should maintain its core functions. On the contrary, large businesses try to compete by quickly extending themselves in the marketplace, thereby becoming “all things to all people.” Their workers become confused because inconsistency and uncertainty exist. Companies find themselves doing things that they are not part of their organizational competencies. This provides a good formula for failure. In an effort to compete with global competition, many organizations downsize or ree-ngineer their processes, but lose their core competencies in the market.C.K. Prahalad, author of Competing for the Future, maintains that senior managers sometimes do not perform their homework in order to compete with the rapid market changes. He notes that restructuring is usually a dead-end initiative; however, re-engineering that eliminates unnecessary work and enhances processes is beneficial because it is directed toward company objectives such as customer satisfaction or total quality initiatives. Therefore, communicating a clear focus on core competencies is a competitive advantage for any business. Understanding a small business’ core competencies is an important element in organizational growth. Leaders then become the instruments to ensure that workers’ assurance.Strategic ThinkingEmployees want to know that their leaders are critically evaluating the market and industry competition. The enormous demographic changes within the 21st century American workforce are creating personnel issues for organizations unwilling to change their paradigms. Exemplary organizations think strategically and operate in duality. Watt Wacker, Jim Taylor, and Howard Means, authors of the Visionary Handbook, admonish that we live in an Age of Possibility where individual are able to claim their own future. They explain, “Fail to build your own future, and someone is going to build one for you….”Most businesses engage in some type of planning; however, few organizations properly engage in strategic thinking. Therefore, this becomes a competitive advantage in the marketplace for small businesses. Strategic thinking is more than meticulous planning in an organization. Strategic thinking consists of two components that are knowledge about the present and foresight about the future. Organizational strategists call this duality. Successful businesses exercise this phenomenon routinely. Most small businesses are concerned about today’s customers or tomorrow’s contracts but have little regard for future consequences. Some of the characteristics of effective strategic thinking include focusing on important issues, maintaining a long-term view, appreciating consequences, and remaining flexible. Strategic planning and vision work together because proper planning provides the basic framework and rationale for determining an organization’s direction while addressing the day-to-day challenges. Therefore, effective organizations go beyond detailed planning into a mode of strategic thinking.Connection with EmployeesEffective organizational leaders understand the important of connecting with a culturally diverse workforce. On numerous occasions, companies sing the praises of new technologies while workers are often devalued in the process. Leaders should see followers as more than mechanical parts for their organizational objectives. Jeffrey Pfeffer, author of the Human Equation, acknowledges that an organization’s success is directly related to its implementation, and this capacity comes from the workers, how they are treated, their skills, and their efforts as it relates to the organization.The Emergent Workforce now crosses gender, age groups, race, and geography. Employers must now deal with four generations in the same workforce for the first time in American history. The leadership style that may be effective for a Baby Boomer employee may fail with a Generation X employee. Some of the cultural changes include the acceptance of downsizing as a part of work life, the traditional family decline, the competitive nature of a global business structure, and the advancement of communication technologies to build person-to-person relationships. Some of these factors have impacted the workers attitude about their job and the quality of life. Today’s employees do not want to be a component in a big machine; they want to be valued because they are more than a physical being. In the quest for profit, many large businesses lose focus on the importance of socio-technical systems.However, small businesses cannot afford this luxury. Large organizations have difficulty adjusting to the personal needs of their employees in a rapid, competitive environment. Cultural and social changes place an additional burden of their flexibility to operate. This is a distinct advantage for a small business owner. Staying connected is critical to this success. Therefore, an effective leader in a small business must maintain a good relationship with his followers to assure credibility with the group.The Path ForwardIn spite of global pressures and front-line competitions, small businesses can achieve a high level of success with the right approach. The 21st century provides a brave, new world of personnel challenges such as virtual organizations, outsourcing, and the financial constraints of declining budgets in many federal agencies. Small business leaders can apply five critical factors that are vision, specific core competencies, goals, strategic thinking, and connection with employees. These problems then become an opportunity for small businesses to level the playing field thereby increasing their success rate. Therefore, these methods provide a logical, practice process for starting, growing, and sustaining a successful small business. Start today and grow your small business! </p>
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<title>The Relation Between a Brand and Brand Elements</title>
<link>https://tlbzcms.info/the-relation-between-a-brand-and-brand-elements,html</link>
<comments>https://tlbzcms.info/the-relation-between-a-brand-and-brand-elements,html#comments</comments>
<pubDate>Thu, 02 Feb 2023 09:45:29 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<guid isPermaLink="false">http://tlbzcms.info/?p=40</guid>
<description><![CDATA[It is in human psychology to stand out in a crowd, to have a unique persona built around one’s self and to carve out an own niche. This desire of identity is reflected in a number of activities we carry out in the business world. I’m particularly referring to marketing a brand making it sell. [...]]]></description>
<content:encoded><![CDATA[<p> It is in human psychology to stand out in a crowd, to have a unique persona built around one’s self and to carve out an own niche. This desire of identity is reflected in a number of activities we carry out in the business world. I’m particularly referring to marketing a brand making it sell. But is that all there is to it? Do marketers simply brand a product and dish it out to retailers? There is a far more intricate and complex assembly of crucial and tactical tasks involved.Branding may be defined as a mode of communicating to the customers the special feeling or an image of a product that a manufacturer intends. Thus, coming into being of a new brand almost instantaneously initiates another thought process – how to make it known amongst the public and in what manner should that be done. A brand alone is just a name in it self. Of course, that name to a certain extent is representative of the product’s traits in one way or the other but we need more descriptors or enhancements to amplify and bring up the brand to a more recognizable level – one that registers effectively in the mind of a consumer, with a differential impression. This is where the ‘Brand Elements’ come in to play. Brand elements essentially consist of visually or verbally distinct information that identifies and differentiates a product or service by utilizing constituents such as names, logos, symbols, characters, slogans, and packaging. These elements may also include the jingle of a certain ad. All of these essentials basically compound the brand with an image that consumers form in their minds and then react towards that specific brand based on what they have perceived about it.At this point then, we, on a preliminary basis can inspect the connection between the above mentioned elements and the brand itself. Figuratively, we can connote a brand with a person or an individual with unique or rather inimitable traits and the brand elements can represent the ‘aura’ around that person. As personality traits define a person, in a similar fashion the brand elements ‘introduce’ or more appropriately put, create awareness about the brand.”Brand Awareness influences the formation and strength of the associations that make up the brand image” (Source: Keller, K.L (2008). Strategic Brand Management: Prentice-Hall)”To underscore the verity that there exists a very potent connection between the brand and the brand elements and that the brand is greatly influenced by the nature of combination of those elements, it would be best to aid my discussion with examples, namely TV ads. Here the core concept of this essay can be elaborated by two Television commercials that make use of different elements to embellish the brand with a unique image.Emirates Airlines – “Keep Discovering” Campaign (Search this on YouTube)”Emirates’ biggest ever advertising campaign, ‘Keep discovering’, was launched at the Global Corporate Communications conference in Autumn 2002 and quickly rolled out to our key territories and across pan-European, Arab, African and Asian media”The whole idea of the ad employs a very simple theme but it’s one that has a certain magical effect to it. It begins with two men looking out of their hotel room when one suddenly notices the snowfall outside and tells his friend about it. From there on, the very ambient and beautiful sounding Emirates trademark jingle softly picks up as the two friends rush downstairs, through the reception and then out the main exit of the hotel ending up in the street with the snow falling. Both look up with smiling faces with an excited expression and then throw a little snow at each other after which there is a fade out and the tagline “When was the last time you did something for the first time?” appears and fades into the closing scene where the camera is placed in the waiting lounge of the airport focused at the window while a child runs towards it to have a closer view of the jet outside.Before parsing and analyzing the brand elements used in this ad and relating them to the brand, I want you to move along with a preemptive notion that Emirates Airlines has tried to position their brand in a very decent, sophisticated and rather distinctive manner taking an emotion-based approach. Through out the commercial, you do not see any cabin crew, planes flying through the clouds or Air traffic Control centers – all of these would have been the conventional elements. Emirates chose it not to be this way instead they went for a metaphor-driven and a little unorthodox approach. The way the two friends look out the window, run outside and play with the snow evokes a strong feeling of nostalgia – as if perhaps they were reminded of an old childhood memory, a memory of being somewhere maybe. Then the tagline “When was the last time you did something for the first time?” further reinforces that percept of having done something memorable, something special at some place, some point in time and here Emirates implicitly implies “let us take you back there again” which calls to one’s mind a unique significance. This significance was denoted by the entire environment of the commercial; the hotel, the street and the snowfall. Places, memories, nostalgia are the emotions portrayed here. Such emotions may be stirred up in the mind of a person who travels a lot to different destinations and as traveling is Emirates’ business, they have creatively tied these emotions to themselves and essentially represented their brand in that context. This ad campaign was called “Keep Discovering” which is the slogan of Emirates Airlines. At the end of the commercial, even the slogan is highlighted very gently as the child runs to the window anxiously observing the airplane that slowly taxies across the tarmac. Finally, the lovely soundtrack of the commercial complements the entire theme with the way the guitar chords softly progress and then the enigmatic, stretched vocal note sung while the tagline is displayed. At the end, the dramatic piano notes play and fade out delicately – an unusual amalgamation of the elements that gives Emirates Airlines an image of grandeur and dignity and that is how they intend customers to remember them.Intel Core 2 Duo – “Multiply” Campaign (Search this on YouTube)Intel Corporation announced its Core 2 Duo processors in 2006 accompanied by the ad campaign which they called “Multiply”. This title was chosen to highlight the processor’s capability to handle multiple tasks at a time hence multiplying the performance output. The campaign was produced by the ad agency, Mckann Erickson.The ad starts with the opening caption “It’s time to multiply” and then the actor appears with multiple copies of him all dancing to the music very briskly. Then the following captions appear and change to the next one “Multiply your intensity”, “Multiply your computing power”, “Multiply your possibilities” and finally in the end “Introducing Intel Core 2 Duo Processors” followed by the tagline “The world’s best processors” also read aloud by the background voice over.Intel has tried to create an active, new age and upbeat image of its Brand with this commercial. The dancing characters and their well-pronounced energetic moves basically stress on the dynamism and speed of modern computing – features that Intel has integrated into the Core 2 Duo Brand. The multiple copies of the same 2 actors all following a different dance pattern and appearing at the same time symbolically represent the ability of Core 2 Duo processors to manage multiple computational tasks simultaneously with speed. Then the tagline “The world’s best processors” (which seems to be rather simplistic) tries to position Intel’s Core 2 Duo brand second to none.Brands undergo the process of evolution continuous change. Everything needs to be updated and kept up with the flow of time and modernization. A T.V commercial with all its elements that worked in the 80′s will not be effective or altogether useful today at all. Compare the 1984 Apple Macintosh commercial (YouTube) with the Intel Core 2 Duo ad and there will be a stark difference. Today the Macintosh commercial with all its elements (especially, the running female athlete with the old hair-do) is considered old fashioned.Brand elements can therefore direct the audience’s attention to a specific or set of specific characteristics that Brand managers want their brand to be attributed with. The method engaged in choosing and using the elements is directly contingent upon the image intended to be associated. These elements may also reflect the corporate culture that prevails within the workplace. To highlight this fact, consider only the logos of the two popular icons in the I.T. industry; Google and IBM. Google designed its logo in a very lively and vibrant colors which aside from many other things, depicts the relaxed and casual work environment at their offices. IBM’s logo on the other hand appears in a characteristic blue color with a bold and strong typeface which projects its relatively sober and to an extent, formal office culture. Even in most of their ads, one can see men dressed in suits with ties on sometimes around corporate office structures (such as buildings, cubicles etc).So conclusively, a brand can have its meaning and purpose portrayed through the elements that it incorporates in its advertisements. The selection of these elements is basically contingent upon the way brand managers want consumers to perceive or understand the purpose of their product. If properly harnessed, these elements can get the message across to wider audiences and thus create extensive awareness about the brand. </p>
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<title>An Inside Look at the Importance of a Smile in Sales</title>
<link>https://tlbzcms.info/an-inside-look-at-the-importance-of-a-smile-in-sales,html</link>
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<pubDate>Tue, 18 Oct 2022 06:26:13 +0000</pubDate>
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<description><![CDATA[If you’re in sales, then you’ve probably heard all sorts of advice, from “don’t oversell” to “focus on solving problems.” However, one of the best pieces of advice that many forget is to smile! After all, your smile is one of the first features people notice about you, and it plays an essential role in [...]]]></description>
<content:encoded><![CDATA[<p>If you’re in sales, then you’ve probably heard all sorts of advice, from “don’t oversell” to “focus on solving problems.” However, one of the best pieces of advice that many forget is to smile! After all, your smile is one of the first features people notice about you, and it plays an essential role in the first impression you make. Keep reading to learn all about the importance of a smile in sales (as well as how cosmetic dentistry can help!).</p>
<p>Smile: Your Sale Depends on It!</p>
<p>Knowing your product and knowing your audience are key in sales. However, you don’t get far if your client doesn’t trust you or believe you. That’s why it’s so important to make a good first impression! Here are a few ways a smile can help:</p>
<p>• Smiling is more powerful than you might think – One study found that smiling has the same effect on our brain as $25,000 in cash!</p>
<p>• Smiling communicates your state of mind – Smiling is a non-verbal cue that you are happy to be where you are, that you are confident in your product, and that you are ready and willing to help.</p>
<p>• Smiling creates a ripple effect of positivity – Have you ever seen a friend yawn and done the same? Or seen someone take a sip of water and immediately realized you’re thirsty? Thanks to the mirroring neurons in our brains, we naturally mimic the behavior of those around us.</p>
<p>But What If You Don’t Like Your Smile?</p>
<p>If you don’t like your smile, don’t worry – that’s where cosmetic dentistry comes in. Whether you’re struggling with misaligned, misshapen, cracked, or otherwise imperfect teeth, your smile goals aren’t out of reach. The first step? Scheduling an appointment with a skilled cosmetic dentist. For both my father and myself, providing high-quality, personalized, and judgment-free dentistry is a passion. There’s truly nothing better than seeing someone walk out of our office with a dazzling, confident smile! So, don’t wait to make your dream smile a reality – it could make all of the difference when it comes to your personal and professional life!</p>
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<title>The Best Job In The World?</title>
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<pubDate>Tue, 18 Oct 2022 06:25:21 +0000</pubDate>
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<description><![CDATA[1999 was probably the worst year of my professional life. Unsatisfying office jobs followed by long periods of unemployment and claiming benefits. I’d also missed out on an opportunity to train as a Microsoft certified programmer because I was unable to find a placement. The dream of making my way into the world of employment [...]]]></description>
<content:encoded><![CDATA[<p>1999 was probably the worst year of my professional life. Unsatisfying office jobs followed by long periods of unemployment and claiming benefits. I’d also missed out on an opportunity to train as a Microsoft certified programmer because I was unable to find a placement. The dream of making my way into the world of employment had turned into an absolute nightmare, at times I felt like a total failure.</p>
<p>Towards the end of 1999 an opportunity arose for me to work in a casino. I’d always loved card games after seeing the glitz and glamour of casinos in James Bond movies. Dissatisfied with life in Northern Ireland, at the age of just 20, I packed a couple of suitcases and ended up going to the Isle of Man to train as a croupier (casino dealer) in January 2000. 18 months later I was working on my first cruise ship, and 18 months after that I was boarding the QE2 (the most famous ship of them all) to do a world cruise.</p>
<p>For a young man from a housing estate in Antrim, Northern Ireland this was beyond even my wildest dreams. On a ferry from Belfast to Liverpool in 1997, I’d once seen a pontoon table and croupier and dreamt what it may be to work as a casino dealer on the high seas.</p>
<p>Everything aboard the QE2 was as you would expect, starting with Captain Ron Warwick, who looked exactly what the captain of the QE2 should look like (Google the name if you don’t believe me). Passenger facing crew were immaculate in their appearance. I could probably have shaved with the crease on my pressed tuxedo shirts, and on a number of occassions when I had been sunburnt in port, I could feel the creases cutting into my tender skin as I dealt the cards that evening in the casino.</p>
<p>The great thing for croupiers on cruise ships is that they only work when the ship is in international waters, in port, the casino must close, and casino staff are free to do pretty much whatever they want. Casino staff have a cabin steward who cleans their cabin and takes away their dirty laundry and brings it back fresh each day. We did a 103 day world cruise which included stops in places like Hong Kong, Sydney, Cape Town, Hawaii, Mauritius, Nagasaki, Tahiti and Singapore to name a few. I managed to do some amazing excursions like diving in the great barrier reef, quad biking in the Namibian desert, and dining in all sorts of fine restaurants, trying delicacies like Springbok, Kangaroo, Crocodile and Kobe beef. We made stops in 5 continents, crossed the equator and even experienced living a Tuesday in consequetive days when we crossed the world timeline. Imagine that, you go to bed on Tuesday night, wake up the following morning and its Tuesday again, but this was far from groundhog day.</p>
<p>The role in the casino was not about taking passengers’ money like in a land-based casino, it was about providing them with fun and entertainment. The passengers were friendly and pleasant, many of them being extremely successful people (I understand the lowest cabin cost for a world cruise on the QE2 was about $50,000 in 2003). A lot of the passengers had never played in a casino and were fascinated to learn and experience the one onboard. Just getting to know some of these people was an experience in itself, and a large part of the role in the casino was simply to entertain them whilst they were in the casino.</p>
<p>There were also celebrity passengers. We would finish work and go to the crew/members bar where we would have guest entertainers like the late Des O’Connor and the magician, the late Paul Daniels down to have a drink. God bless them both.</p>
<p>Was my job the best job in the world? Maybe not for everyone, but it was beyond even my wildest dreams and the 6 month experience, as well as the amazing people I met will be something I treasure forever. I was very lucky to have lived this experience and will always be incredibly grateful for it.</p>
<p>Many years have passed since then and I’ve always missed the buzz of casinos which is how Fun 21 Casino Hire was created in 2021. My celebrities now are anyone who hires the No Money Fun Casino that I provide for parties and celebrations, and I aim to give the same experience that you would expect onboard the QE2.</p>
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<title>Avoiding a bad home in advance</title>
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<pubDate>Tue, 18 Oct 2022 06:24:30 +0000</pubDate>
<dc:creator>admin</dc:creator>
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<description><![CDATA[Avoiding a bad home in advance. Have you ever had a client who was a buyer “in today’s market” make an offer, get the offer accepted, only to back out after a bad home inspection? Well.. in order to limit this there are some things you as a Realtor can look for while showing the [...]]]></description>
<content:encoded><![CDATA[<p>Avoiding a bad home in advance.</p>
<p>Have you ever had a client who was a buyer “in today’s market” make an offer, get the offer accepted, only to back out after a bad home inspection? Well.. in order to limit this there are some things you as a Realtor can look for while showing the home to your client that are definitely red flags, and at least could be brought up so the client isn’t surprised by a bad report. As a home Inspector and owner of SafeHome Home Inspections (www.safetulsa.com) the easiest thing to look at for somebody who is not trained is a bad electric panel.</p>
<p>A “Bad” electric panel in the eyes of any home inspector means “unsafe” or less safe than other panels. It has been determined by studies, lawsuits, etc that these panels are not desirable.</p>
<p>Here is a list of bad panels that are very common in the Tulsa area. These panels are likely present in your local market as well, and every or nearly every home inspector will call them out in the report as in need of further evaluation for replacement: Zinsco, FPE (Federal Pacific Electric) Stab-lok, Challenger. These are the most common “bad” panels that I run into here in Tulsa.</p>
<p>You don’t need to do very much work to identify these panels, oftentimes they are labeled somewhere in plain sight. A word of caution though, the access door is fairly easy to open most of the time but you should never open the deadpan front cover, It’s dangerous and would require tools anyway and you might as well leave something for the inspector to do .</p>
<p>I could go into detail about why these electric panels are dangerous and the different studies that have been done about them over the years but why bore you with that? If you want more information you can do a quick google search on any of these brands or look up one of the main studies by Mechanical and Materials engineer Dr. Jesse Aronstein titled “Hazardous FPE circuit breakers and panels: Information for Homeowners, Inspectors, and Electricians”</p>
<p>While you may not have to avoid a home like this completely, letting the buyer know in advance will at least prepare them so there isn’t a shock on the report, and who knows, maybe a seller will still be willing to change out the panel “in today’s market”. If so, that’s a major win for the customer and a great value to your client.</p>
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<title>Microsoft Excel to Power BI: Why you should migrate your data and reports.</title>
<link>https://tlbzcms.info/microsoft-excel-to-power-bi-why-you-should-migrate-your-data-and-reports,html</link>
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<pubDate>Tue, 18 Oct 2022 06:23:49 +0000</pubDate>
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<description><![CDATA[Microsoft Excel comes to mind when considering a suitable reporting tool for businesses. Excel has been a natural choice for years because of its data organization and analysis capacity. However, as systems change and the demands for data analytics become more complex, it has become clear that the software has some limitations, hence it is [...]]]></description>
<content:encoded><![CDATA[<p>Microsoft Excel comes to mind when considering a suitable reporting tool for businesses. Excel has been a natural choice for years because of its data organization and analysis capacity. However, as systems change and the demands for data analytics become more complex, it has become clear that the software has some limitations, hence it is necessary to shift from excel to power bi.</p>
<p>For organisations, Microsoft’s Power BI provides robust analytics and reporting features. Power BI delivers significantly more insight than Excel thanks to faster experimentation with visualisations, statistical functions, and calculations across large datasets and the capability to derive answers instantly through the quick recombination of fields.</p>
<p>Listed below are a few advantages of moving from excel to power bi:</p>
<p>Excel to Power bi – Accessing and Storing Large Quantity of Data</p>
<p>Microsoft Excel can perform simple and complex arithmetic operations and functions. However, its effectiveness wanes when you have enormous amounts of data that cannot be opened. This makes it less than ideal.</p>
<p>You can view, analyse, and visualise the more significant data sets that Excel struggles to manage with Power BI’s impressive comprehension capabilities. Not only are these things possible, but your files can also be stored and analysed using only 50 megabytes. To import and cache your data inside a .PBIX file, Power BI makes use of robust comprehension algorithms.</p>
<p>Efficiency is one of the most apparent reasons why Power BI is such a valuable tool. It eliminates the need to aggregate or reduce the size of large datasets to show a more comprehensive analysis. Instead, all the most minute details and summaries can coexist in one file and be evaluated through drill-downs.</p>
<p>In addition to having a massive amount of storage space, you can also edit and prepare your data. Many tasks are made simple by Power BI.</p>
<p>Excel to Power bi – Data Protection</p>
<p>Any business has always placed a high priority on data security. For all kinds of organisations, big or small, the growing threats of data theft, unauthorised access, and invasion by foreign entities have become major concerns. Excel has features that safeguard your data. Excel limits access to files, sheets, or any worksheet as part of security measures.</p>
<p>The user can keep any document locked to prevent unauthorised personnel from accessing the data. The read-only option prevents external parties from editing or otherwise altering the document. Excel does provide security features, but they are basic and lack more sophisticated features.</p>
<p>In contrast, Power BI offers data protection features that are highly dependable, scalable, and responsive to current business requirements. Power BI has the industry’s best built-in security control. Role-based authentication, cloud security, risk monitoring, risk identification, and network security are a few of the security features that Power BI offers.</p>
<p>Compared to Excel security features, Power BI’s data security measures are unquestionably more detailed and trustworthy.</p>
<p>Excel and Power BI provide analytics features, but in comparison, Power BI’s presentation of the visuals and analytical results is much more thorough and appealing. Excel offers basic analytical features, whereas Power BI provides advanced, business-focused analytical features.</p>
<p>Although some of the more recent charts are available in Excel, they cannot connect to the data model. Excel’s portfolio does not currently include some of the newest trending charts at the application level. It only has restricted access to the data model as a result.</p>
<p>However, Power BI has all the features necessary to satisfy customers’ new demands interactively. With the help of Power BI, an organisation can access real-time dashboards, performance indicators, and an alert system. Using data from the past, the organisation can visualise the present and future data.</p>
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